business essay creative thinking

Creative Thinking: What is it, Why is it Important, and How to Develop it?

by Rawzaba Alhalabi Published on January 17, 2021

So what is creative thinking?

Creative thinking is the process of nurturing your imagination allowing you to “think out of the box”. 

Being able to train your mind to think creatively helps you invent, problem-solve, create and communicate in fresh, new ways. Moreover,  studying art and design , along with diverse disciplines, provides a rich tapestry of perspectives and techniques, enriching your creative thinking process even further.

Creative thinkers are in high demand in the job market and creative thinking is one of the key skills needed in future jobs according to a recent report by the World Economic Forum. 

So, let’s develop your creative thinking skills!

In this article, we will take you through a step by step process of how  to  improve your creative thinking skills. You will  learn   about different ways used to help you become more open-minded, innovative and creative .  

Article Outline

• The importance of creative thinking
• 6 Ways to apply creative thinking in your everyday life
• Thinking Hats: Approach Creative Thinking by de Bono
• Another Creative Thinking Approach: Lateral Thinking

Things to Avoid which will impact your Creative Thinking

• How to succeed in your career based on your enneagram (infographic)

Every person can improve their  creative  thinking skills. By doing so, it will help you create, interpret and come with solutions to challenges  in your daily life routines at school, university, organization or simply at home. 

“Everyone is born creative” – Hugh Macleod

A group of CEOs were asked “What is the skill you most value in your people?” as part of a survey , they said creativity, the ability to solve problems, come up with new solutions, and use brainpower to figure things out. Moreover, developing creative thinking skills not only involves nurturing your imagination but also understanding your personality traits and how they influence your thinking process. Taking a DISC personality test can provide valuable insights into your unique behavioral styles, helping you to enhance your creative thinking capabilities. By knowing your strengths and areas for improvement, you can better leverage your natural tendencies to think outside the box. Discover more about your personality by taking our online DISC test  today.

Before we get into the techniques, let us explore why is it important to become a creative thinker.

Everyone Should Become a Creative Thinker

Being able to train your mind to think creatively helps you invent, problem-solve, create and communicate in fresh, new ways.

When you think open-mindedly you become a happier person ready to accept exciting surprises from life.  

8 reasons why creative thinking is an essential skill for everyone 

The following are 8 reasons why you are advised to be creative in your everyday life:  

• Thinking creatively  adds value  not only to your life but also to the life of others. Translating your thoughts into beautiful work, projects ‘yourself’ clearly into the world you live in.  
• Creative thinking helps you become  self relying and more confident . You can think on your own without the help of others making you a stronger, truly-happy person.  
• By thinking creatively you  become true to yourself . You accept who you are without worrying about other peoples’ judgments.  
• Thinking open-mindedly gives you a reason to wake up every morning to start  exploring new ideas and thoughts . It makes your life worth living.  
• Creative thinking can  bring out hidden talents  that you have not noticed before. Instead of just nagging about a problem, it helps you discover new opportunities that you haven’t been aware of.  
• Thinking ‘out of the box’  makes you feel satisfied  at all phases of your life. You never feel that you have reached a dead end instead you are always ready to explore new challenges. You have the ability to see what others can’t see.  
• Being creative helps you  express your feelings  allowing you to be whatever you want to be in this world.  
• The more experienced you get with thinking creatively, the easier it becomes to  master difficult situations  you may face in your life.  

As explained, creative thinking has many advantages but most importantly it will make you a happier and better person so start practicing!

Check out the below infographic extracted from a  global study  done by Adobe.

6 Ways to apply creative thinking in your everyday life  

Successful people today are great creative thinkers.

Practicing creativity on a daily basis guides you to become a great success in the future.

The most important thing is to feel free when trying to apply creativity in your life. Creativity is having the power to expand your imagination bringing the most out of your potentials.  

The following are 6 ways to apply creative thinking in your life:  

• R isk  Taking : Being adventurous and ready for life’s challenges pushes you a step forward to creativity.  
• Playing :  Trying to play and be funny at times gives you the chance to manipulate the given problem accordingly to what you need.   
• Regularly asking Why :   Being curious and nosy, wanting to ask questions all the time opens endless doors and possibilities.  
• Generating large quantity of ideas:  By producing a big number of possible solutions, a smart, unique, unexpected answer might be discovered.  
• Day Dreaming:  Wondering about things related to your project frees your mind to expand its horizons and explore new ways out there.  
• Reading:  Going to the library and spending hours reading can nurture your imagination and grow a strong creative thinker.  

Therefore, by working on being a risk taker, a day dreamer and a good reader you are forcing your mind to grow in all directions.

So follow the above steps to WOW your way to become a high-standard creative thinker as opposed to being a boring, traditional thinker with limited abilities!  

See also: Innovation Design Thinking

Thinking Hats: Approach Creative Thinking by de Bono  

The “6 Thinking Hats” is a system designed by Edward de Bono as an approach to promote creative thinking. It is a tool used to enhance real thinking to make the process more productive and focused.

The ‘6 Thinking Hats’ separates thinking into 6 different roles, each role identified with a colored symbolic thinking hat. This approach helps to redirect thoughts by mentally switching from one hat to the other.  

6 Thinking Hats – by de Bono

The following are the 6 thinking hats and what each color represents:  

• “White Hat” – stating facts and information, things you already know.
• “ Yellow Hat” – looking at the bright side, being optimistic and positive, adding value and benefits.
• “Red Hat” – expressing feelings and emotions, your reactions and opinions.
• “Blue Hat” – managing and controlling, looking at the bigger picture.
• “Green Hat” – exploring other alternatives, generating new ideas and solutions.
• “Black Hat” – being realistic and practical, being cautious, finding where things might go wrong, discovering dangers and difficulties. Black Hat is usually called the ‘devil’s voice’.

The above 6 hats, when combined together, allows your mind to think clearly and objectively.

For example, you can start by grabbing the “Blue Hat” asking yourself questions such as: what is our goal? Are the 6 guidelines observed clearly? What is the subject addressed? This helps you get an overall view of your problem.

Next, you can grab the “Red Hat” expressing what you feel towards the problem and asking yourself who might be affected by this problem.

Then, you can grab “Yellow” and later “Green Hat” to invent new concepts and solutions.

Finally, you can switch between the “White” and “Black hat” in order to validate your solution by using information that you already know.  

Start training your mind to switch directions from one hat to another to solve problems efficiently, effectively bringing out benefits too!  

Here’s a video to explain the process:

Another Creative Thinking Approach: Lateral Thinking 

Lateral Thinking is a phrase invented by Edward de Bono that means thinking about a problem in a different way than what is usually used.

You can check out Edward de Bono’s book on the topic:

Lateral thinking is far from logical thinking most people use today.

It is expanding your thinking limits, freeing yourself from boundaries giving you the chance to explore things you never knew existed.  

The following are 5 steps involved in Lateral Thinking: 

• Change the focus of your thinking , allowing your mind to discover new options. Don’t be afraid to try something new.  
• Break free from limits  of traditional logical thinking of reason. Think messy, think all over making every small detail count.  
• Develop new ideas and shape them to fit the  situation you have on hand. Generating ideas is not sufficient; implementing these ideas according to what you need is what it takes to be a success.  
• Use diverse unrelated data  to help you come up with new concepts. Break down data, group them together or even try data you have never imagined might work. By experimenting without judgment, unexpected solutions may arise!   
• Look beyond obvious alternatives . Sometimes, opportunities are hidden and can only be discovered by thinking ‘out of the box’.  

Creative thinking is the ability to free your mind to create, interpret and visualize possibilities.

See also: How to become an exceptional critical thinker

Whether you decide to use lateral thinking or the 6 hats thinking approach, work your way to become a WOW creative thinker!    

Creative thinking pushes passion allowing you to love and live beyond your limits.

However, sometimes situations happen in life that restricts your freedom. It’s up to you to break down these walls and live up to your full potential, with the support and resources from Customwritings to help you overcome any obstacles.

The following are 8 things you are advised to avoid in order to be able to unleash your creativity:  

Complain about a problem: 

Worry about what others think: , stay in your ‘comfort zone’: , school limiting your creativity: , hold back when you have a good idea: , stop learning: , assume certain perceptions: .

We suggest you try to avoid the 8 points mentioned above in order to free your mind to think creatively.

It is a step forward to raise hidden talents that will push our world to lasting global success!

How to succeed in your career based on your enneagram

There’s no one-size-fits-all solution to succeeding in your career. Some personality types thrive when put in front of a crowd, but for others, it’s their worst nightmare! Similarly, some personality types have the potential to be amazing employees but their personalities may be able to show success in a different way. 

Understanding your career personality type is a great way to figure out how to succeed in your career. Using your Enneagram type , you can learn personality-specific ways that you can thrive. For example, type five does well when they can work independently and can use “heads down” (no meeting) days to get the space they need to be productive.

Ready to find your career Enneagram? Check out the infographic below to get started.

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Essay: Business notes: Creative problem solving

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• Subject area(s): Business essays
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• Published: 9 September 2015*
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1 Unit 1 – Creative problem solving 1.1 Introduction A business leader is expected to identify problems, implement solutions and find business opportunities. To do so, they must learn to plan, analyse situations, identify and solve problems (or potential problems), make decisions, and set realistic and attainable goals for the business/unit. These are the fundamental thinking/creative requirements for leadership, and these set direction to a successful future. Without this critical competence, you will have to rely on others to do your thinking for you, or you will simply have to learn to nurture your creative thinking skills which will help you on your journey towards successful business. Creative thinking forms part of this continuous problem solving process, and is the fundamental basis for facilitating in the development of solutions, new initiatives, products or services. In an entrepreneurial context, the end result of this process should be directly linked to a feasible opportunity in the market environment. Quote – What lies behind us and what lies before us, are tiny matters, compared to what lies within us. – William Morrow The creative problem solving process consists of the following four steps: ‘ Problem analysis ‘ Solution analysis ‘ Decision analysis ‘ Solution implementation 1.2 The process The creative problem solving process consists of an important core process, namely the idea generation process see figure 1. This is an important step, especially if you need to come up with creative ideas for products, services, and processes, to solve a consumer problem. The idea generation process consists of the following four steps: ‘ Step 1 – Generating ideas ‘ Step 2 – Developing ideas into a concept ‘ Step 3 – Converting a concept into a tangible or intangible product ‘ Step 4 – Finally protecting the tangible or intangible product Figure 1 – The process of creative thinking (idea generation) Initially you need to understand the problem and find the root cause of the problem. Many techniques are available to find the causes of problems, you can use the 5 Why technique in this case, if you are familiar with it. The more advanced courses will describe how to use the major problem identification techniques, but this course will focus on the idea generation process. 1.3 Where to start In the entrepreneurial phase, the best way to start the idea generation process is when you are required to come up with a new product or service, to identify a potential consumer problem. Initially, focus on identifying problems in the area of your expertise (your knowledge base). If you have no knowledge of the problem, the product development stage could be a challenge for you. You will learn in the next section that not all problems are opportunities, and entrepreneurs should be careful as to how they approach this stage, when generating ideas in trying to identify a new product or service. 1.4 Problem versus opportunity In most cases, the idea-generation phase in the creative problem solving process is neglected. Individuals normally identify a problem or an opportunity (which may seem like an opportunity, but is actually just an idea), and then develop a new product in line with the new assumed idea or opportunity. It is therefore important to distinguish between an idea and an opportunity. Resources may be wasted if a mere idea is incorrectly perceived as an opportunity. Any opportunity is initially problem based (e.g. a coffee shop in a destination where there is a lack thereof, this creates several problem situations and potentially feasible opportunities for the entrepreneur). The creative thinking (idea generation process) involved, is the means to solving these problems, and bring forth solutions to the market problems, which create further opportunities. 1.4.1 Difference between problem and opportunity There is, however, a critical difference between a problem and opportunity. Consider the following: ‘ Is it an idea or an opportunity to develop a high speed train between two major cities which are not far from each other? Some may say it is a great idea, but when you need to pay R200 a day to make use of it, it is simply not an opportunity. Only a few people would make use of the service, resulting in a negative impact on the market. ‘ If it is possible to transport people between the two cities for a lower cost, say R10, it would possibly be a more feasible opportunity. Here is a good example of an opportunity – Around the turn of the twentieth century, a shoe manufacturer sent a representative to Africa, to open up a market in the undeveloped area in that continent. After exploring the culture for a month, the rep sent a telegram to the home office shouting, ‘Disaster! Disaster! These people do not wear shoes. Bring me home immediately!’ A short time later, another shoe company sent their agent to Africa for the same purpose. A month later his home office also received a telegram: ‘Opportunity! Opportunity! These people do not wear shoes! Triple production immediately!’ Quote – Every situation contains the potential for disastrous problems or unprecedented success. The event is what we perceive it to be. Unknown Now the question arises: How do I distinguish between an idea and an opportunity? Looking at above examples, every problem is not an opportunity, and it really depends at how you are looking at the problem. If you see a viable opportunity in a problem then you are looking at the problem with a different perception than most people (the glass is half full or half empty). From a business perspective all opportunities are not necessarily a viable opportunity, the market determines the available opportunities. Without the knowledge to interpret the market conditions, you could miss it totally in terms of your opportunity analysis. Table 1 shows the different industries in South Africa, the level of entrepreneurial activity, and how the same opportunity differs in each of these market areas. 1.4.2 The global entrepreneurship monitor The Global Entrepreneurship Monitor ‘ specifically identified the entrepreneurial activity in the various industries of South Africa. It can be generalized to state that an industry with a high level of entrepreneurial activity, gives away more business opportunities (e.g. manufacturing, retail , hotel, restaurant and business services), while one with a lower level will indicate far less opportunities (e.g. agriculture, forestry, hunting, fishing, finance, insurance, real estate and health, education and social services). If we analyse just one ‘high-opportunity’ industry, for instance manufacturing, it may be an opportunity today to manufacture a final product, and export it to an international market. A ‘low-opportunity’ industry, for instance insurance (especially in the market entry phase), may be negative as having an extremely high crime rate and insurance companies have to pay out claims at an alarming rate. It is also evident that low-opportunity industries may create feasible opportunities. An entrepreneur should therefore be wary of following a fad, (latest trend) and exploiting assumed opportunities in a ‘popular’ industry. Percentage of Entrepreneurs ISIC Category Start-ups New Firms Total Agriculture, forestry, hunting, fishing 1,3 2,6 1,6 Mining, construction 9,7 5,0 4,1 Manufacturing 14,3 19,1 13,8 Transport, communications, utilities 9,8 0,7 8,0 Wholesale, motor vehicle sales, repairs 6,0 6,5 6,3 Retail, hotel, restaurant 40,8 47,7 43,5 Finance, insurance, real estate 0,3 5,2 1,4 Business services 10,1 7,9 9,4 Health, education, social services 2,6 0,7 2,3 Consumer services 11,0 3,5 9,7 Source: Driver. Wood, Segal & Herrington, 2001 Table 1 – The percentage of entrepreneurs in the different industries in South-Africa 1.4.3 What is an opportunity? What exactly is an opportunity and how does an entrepreneur exploit a feasible opportunity? According to Hesrich & Peters (2002), an opportunity is the process whereby the entrepreneur assesses whether a certain product, service or process, will yield the necessary earnings based on the resource inputs that are required to manufacture and market it. ‘ The nature of opportunities needs to be assessed – thus, what leads to the existence of an opportunity? The following factors may result in an opportunity: ‘ General and specific problems faced by consumers ‘ Market shifts ‘ Government regulations ‘ Competition There are two equally important criteria in the assessment of an opportunity. Firstly, the size of the market – will the number of customers reward the input and energy required, to create and deliver the product? Secondly, the length in terms of the frame of the opportunity (window of opportunity). For example, is the demand for this product only a short fashionable phenomenon or is it based on sustainable business, or how long will it take before someone else (a competitor), to grab the opportunity? These two aspects should also link directly to the personal skills and competence of the entrepreneur. For example, entrepreneurs with no skills or interest in information technology will not necessarily achieve their personal goals. They should rather venture into an opportunity which suits their experience and personality. 1.4.4 Transform opportunity into a business Table 2 shows how the development of a business plan links to the identification and evaluation of opportunities, the determination of the resources required and the eventual management of the enterprise. All of these factors play a significant role in the correct assessment of the business opportunity. This means that the business plan must explain in sufficient detail how the business will exploit the situation, to transform the opportunity, into solving a problem for the consumer, which generates extraordinary profits for the people involved. ‘ Identify and evaluate the opportunity Develop the business plan Determine the resources needed Manage the enterprise Creation and length of opportunity Real and perceived value of opportunity Risk and returns of opportunity Opportunity versus skills and goals Competitive situation Title page Table of contents Executive summary Description of business Description of industry Marketing plan Financial plan Production plan Organisational plan Operational plan Summary Appendices Existing resources of the entrepreneur Resource gap and available supplies Access to needed resources Management style Key variables for success Identification of problems and potential problems Implementation of control systems Source: Hisrich, R.D. & Peters, M.P. 2002: 40. Entrepreneurship. Boston: Irwin/McGraw-Hill. Table 2 – Link between Opportunity and business plan 1.5 Instruction Exit and resume to your current page.

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