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Home Blog Presentation Ideas Powerful Words to Use in Presentations: Ultra Long List 

Powerful Words to Use in Presentations: Ultra Long List 

The power of words is immense and palpable when it comes to sharing ideas with others. The way you frame your sentences and cherry-pick specific words will affect how the audience preserves you. Not just that. Well-selected power words can shape narratives around businesses, distort (positively and negatively) their perception, and impact the listener’s decision to purchase. That’s why top copywriters and public speakers alike spend a great deal of time brainstorming different word combos and obsessing over their selection of action verbs, adjectives, and linking phrases.

Granted, you no longer need to do that. Just grab a PowerPoint template of your choice and start populating it with our big list of power words! 

What are Power Words?

Power words are persuasive words and phrases that evoke a positive or negative emotional response. Our selection of verbs, adjectives, and adverbs can convey different emotions from slight excitement to rightful outrate. That’s why public speakers , authors, and copywriters always carefully choose their words to convey the right idea and sentiment. 

Power words and phrases can make the same idea sound very different. Let’s take Apple’s famous slogan as an example: Think different. 

You can also convey the same idea using other descriptive words: Don’t think like everybody else, think outside the box, be creative 

However, each variation has a somewhat different ring to it. Ultimately, your word choice also impacts how others perceive you based on your speech.

Researchers found that word selection can have a massive impact on people, businesses, and society as a whole. Individual word choices can indicate the speaker’s mental state and impact the outcomes of a negotiation. Business power words shape customer experience with the brand and affect conversions. Action words, chose by the media, influence public perception of a social issue. 

Interestingly a group of researchers from Wilfrid Laurier University in Canada and Wharton in the US also found that word choices impact the song’s popularity. By applying text mining analytics to Billboard charts, the group found that songs with somewhat more unique texts performed better than those with pretty standard lyrics. A 16% differentiation in lyrical topics within a song was enough to propel it higher than songs in similar genres. 

The takeaway:

Our word choices have a profound impact on how others perceive us, as well as the actions they take afterward. Thus, if you want to be a Rockstar presenter , you need to choose your words carefully and prioritize powerful words! 

List of Powerful Words to Use in Presentations 

The English language has about 170,000 words in use . But an average person has an active vocabulary of 20,000 – 30,000 words. Among them is a smaller range of powerful adjectives and action verbs to make your presentations and speeches more impactful. 

Action Verbs to Use in Your PowerPoint Presentation

As the name implies, action verbs denote some dynamics — state, movement, result, etc. We use action verbs in our everyday speech a lot to describe what and how we do things. As author Elwyn Brooks White suggests : 

“Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place.”

Strong verbs don’t need adverbs to reinforce them. Compare these two statements: 

• I walked quickly towards the door. 
• I rushed out of the door. 

The first sentence merely states the fact. But the second one better conveys the emotion, the urgency of getting out of the room. It adds color to the narrative and sets the right mood.

In business presentations, action verbs help imply action to the user. They are good to use for both throughout the copy and the closing slide when you describe: 

• Main action points 
• Accomplishments
• Next steps 
• Results 

As you proofread your slide deck, look for weaker verbs and then replace them with stronger synonyms. Some common offenders include: 

• State-of-being verbs such as am, does, do, could, might, etc. While they have their merit, oftentimes, you can find a more descriptive alternative, conveying an extra emotion. 
• Verbs ending in -ing : wishing, planning, forgetting. Be bolder. Use present or past tenses instead. 
• Verbs in conjunction with an adjective: walked quickly, talked loudly, etc. Again, these can be replaced with snappier one-word alternatives. 

List of powerful verbs to make your language more persuasive: 

• Accelerate 
• Alter 
• Maintain 
• Regard 
• Convince 
• Boost 
• Ignite 
• Surge 
• Disrupt 
• Rejuvenate 
• Smash 
• Supercharge 
• Report 
• Change 
• Explore 
• Re-define 
• Strategize 
• Maximize 
• Capture 
• Achieve 

Powerful Adjectives to Use In Your Presentation 

The goal of adjectives is to reinforce your nouns and verbs. Use them to convey specific emotions and set the scene for the audience. 

But be sparring. You are not writing a novel. Too many adjectives can make your slide deck look cluttered, as you’d have to skim on white space to fit longer sentences. Also, excessive use of adjectives can muddle the main idea behind your key statements.

Below is our quick collection of power adjectives you can use to punch up your presentation: 

Power Words for Motivation

• Awe-inspiring
• Exquisite 
• Blissful 
• Brilliant 
• Dynamic 
• Burgeoning 
• Breathtaking
• Accomplished
• Successful 
• Enterprising 
• Venturesome
• Life-changing
• Encouraging 
• Baffling 
• Sensational 
• Incredible 

Power Words for Sales (Adjectives) 

• Cost-effective 
• Exorbitant 
• Knock-out 
• Science-proofed 
• Limited-time 
• Fully-booked
• Refundable 
• Negotiable 
• Below market average 
• Too-good-to-miss
• Budget-friendly
• Optimal 
• Exclusive 
• Time-sensitive
• Efficacious
• Sensible 
• Stylish 
• Unique 
• Profitable 

Power Adjectives to Persuade

• Verified 
• Risk-free 
• Effective 
• Tested 
• Solution-oriented
• Vetted 
• Non-negotiable
• Quality-controlled 
• Reliable 
• Legitimate 
• Lifetime 
• Market-tested 
• Foolproof 
• Surefire 
• Ingenious 
• Innovative 
• Cutting-edge 
• Exceptional 
• Game-changing
• Ground-breaking
• Flagship 
• Assured 
• Collateralized 
• Painless 
• Diciest 
• Tamperproof
• Immutable 

Coherence Markers 

Coherence markers are conversational words and phrases we use to denote logical connections between different ideas. They are not meaningful standalone words. Yet, they play a huge role in making your presentation copy more compelling.

Take a look at these two versions of Dove ad copy:

• Your skin’s natural oils keep it silky and supple. As you age, it becomes less elastic, and the production of oil slows down. Aging can cause dull, dehydrated skin.
• Your skin’s natural oils keep it silky and supple. But as you age, your skin becomes less elastic, and the production of oil slows down. That is why aging can cause dull, dehydrated skin.

The bolded coherence markers help digest the claims by establishing logical connections between the ideas. Research shows that adding such links to any copy (or speech) improves clarity and boosts persuasion. Therefore, sprinkle some coherence markers in your presentation to help the reader or lister mentally justify what you are saying. 

Coherence Markers to Use in a Presentation 

• Now do it 
• So go ahead
• Due to 
• That’s why 
• Given that 
• Here’s the deal:
• That’s right 
• By contrast 
• Beyond that 
• For starters
• What’s the bottom line?
• You might be wondering
• By now you should 
• Better still…
• The general conclusion is that
• Compound this with 
• What does this mean for you?
• Inferring from above 
• Just imagine
• You’ve tried everything. But
• You start to worry that
• Let me guess 
• What’s the catch?
• I know that’s what you’re thinking, right?
• But one thing’s for sure
• Let me say this straight
• Now consider it this way 
• It gest better (or worse)
• But here’s the kicker
• As if that’s not enough
• Best of all

Metaphors 

A metaphor is a figure of speech used to represent or symbolize another object or concept. For example, time is the greatest gift given to you . 

Writers love using metaphors to act depth and eloquence to their narrative. At the same time, top presenters use these to help the reader picture an intangible concept. 

As research found, metaphors help with persuasion by helping the reader or listener form a concrete mental image of the discussed concept. For example, you can say that your printing equipment works fast. But how fast do you mean? A metaphor can help make it more clear, e.g., “Our printing machines an equivalent of Ferrari in terms of speed.”  

Check our complete guide to using metaphors in presentations for more insights. Or swipe of some of the examples from our list below: 

Metaphors for Professional Presentations 

• Zeus-like 
• Drag-and-drop interfaces 
• To be worth waiting for 
• Glue for the Internet 
• To stay afloat 
• Off the shelf 
• Custom-made 
• To get up to speed
• App-like functionality 
• blue ocean / red ocean 
• Bumps on the road 
• Jump on the bandwagon 
• Tossed its cap
• The veneer on the credenza.
• Moonshot project
• More complicated than one-color puzzles.
• Lion-tamer-sky-diver fun
• Pack a punch 
• At the foothold of new 
• Buckets of questions 
• Going against the grain
• The epitome of something else
• From full throttle to a halt

To Conclude

Positive power words speak straight to the hearts and minds of the audiences. They encourage, inspire, motivate, bring up, and help move on in the right direction. If your goal is to hammer in a clear idea and prompt subsequent desirable action, these words are your best buddies to use all through your presentation slides and during delivery! 

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One Response to “Powerful Words to Use in Presentations: Ultra Long List ”

Great article! it helped me ALOT. Thank you.

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Powerful Words and Statements To Use In Presentations

No matter what industry you work in, you will have to deliver a presentation at some point. At first, this may be quite nerve-racking, if not simply terrifying. 

The good news is that nervousness can be channelized into stimulating meticulous preparation, an ingredient of a successful presentation!

When it comes to conveying thoughts with others, especially in high-stakes situations like presentations, the power of words is tremendous and tangible. The way you arrange your thinking and use specific words will influence how long the audience remembers you. 

Not just that, power words and statements can frame situations, shape narratives about businesses, influence (both favorably and adversely) their perception, and alter the listener’s buying behavior. 

That’s why elite copywriters and public speakers spend so much time agonizing over potential word combinations and worrying over their choice of action verbs, adjectives, and connecting phrases.

In this blog, we’ve compiled a list of effective presentation words and statements to help you organize your next presentation for maximum impact.

Low-Risk Starts

Medium Risk Starts

• High Risk And High Rewards Starts
• Structured And Logical
• Storyteller And Emotional

Forward Looker

What Are Power Words?

Power words are phrases and words that trigger a good or negative emotional response. Our verbs, adjectives, and adverbs evoke a range of emotions, from mild joy to justified outrage. Individual word selections can reveal a speaker’s intended emotional state and influence the result of a discussion. 

In a nutshell, our choice of words and statements has a significant influence on how people interpret us and the actions they take as a result. So, let’s get right into it: What are these power words and statements?

Powerful Words And Statements That Will Give A Spark To Your Presentations

Here is a selection of compelling words and statements to consider using in your next business presentation. Sprinkle a handful of these within the script to improve your presentation.

They won’t all be applicable to everyone, but they will provide you with some foundational elements to construct your presentation around.

Opening Words And Statements

The most critical aspect of your presentation is the beginning. It will be your first impression on your audience. It’s your first chance to get their attention. You want them to immediately trust you and listen to you.

However, the initial moment when you begin to communicate is typically the most difficult. Knowing how to best prepare and what to say can help you feel confident and ready to let your first words out.

• Greet warmly
• Good morning, Good afternoon, Good evening everyone (when you have a global audience)
• Hello everyone, Thanks for coming. I for one am delighted to be here
• Use weather or time of the day as an ally
• Hello everyone, and thank you for joining. I am cheered up by your coming in on a gloomy Monday morning
• Hello everyone, I believe we are still lacking a few folks, I think it has something to do with the meeting being post-lunch. 
• Say something human that most people can relate to: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”
• Start with a personal story: “I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.” “8 years ago, I got the worst career advice of my life.”

High Risk And High Rewards Starts:

• Evoke Imagery: “Imagine a big explosion as you sit in a flight and climb 30,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack”. You get the complete attention of the audience with a start like this. You can customize the commentary imagery based on your context to then continue on with the story and lead into your presentation
• Use Silence: Look at the camera, as if you are looking in the mirror. Pretend to comb your hair and make it appear like you are doing a face touch-up. Look at the audience,  appear surprised “What?
• Long Pause (after an absurdly long introduction of a 57-word speech title): “Be honest. You enjoyed that, didn’t you?”

Main Body Content Words And Statements

After you’ve completed your introduction, you’re ready to start talking about your topic. Your audience now knows who you are and what to expect from you. There is now a room full of people wanting to hear you.

Structured And logical

• Structure The Time: My presentation will last around 45 minutes and will be segmented into four parts
• Use Data And Build Curiosity: According to our research, 63% of working individuals in this city go straight to the gym after work. This presentation will explain why

Storyteller And emotional

• Share Experiences: As a caregiver, I went through a roller coaster getting my Dad treated for cancer. I will open my heart and share my best and worst moments with you
• Weave Messages Using Theatrical Frameworks : Spoiler alert! Our product launch is doomed for a spectacular failure unless we get three things right
• This session is all about grounding and listening. I need you to truly tell me how you are feeling about the project
• We have some ideas on what’s working, what’s not. But we want to run them by you and listen if we got these right
• I plan to quickly breeze through the material. Please stop me anytime for any questions- since that’s why we are here today

Closing Words And Statements

This is the closing phase of the presentation. You’ve stated what you need to say, and now it’s time to wrap it up properly. You could also have time for questions. 

If time allows, let your audience ask any questions they may have. A summary is generally included at the end of a business presentation. You may use this to either reiterate your key points or to return to the topic you were discussing.

Summarizer 

• I hope that you have enjoyed my session. Let me summarize my key ideas. After reviewing the importance of the product launch for us, we reviewed the top areas that can doom us to potential failure. Then we spoke of remedial actions we can take in the immediate, short, and long term to mitigate these pitfalls
• That wraps my presentation for today. To refresh your memory, here are the important takeaways.
• Thank you for your time. I am now available to address any queries you may have.
• It has been an honor to be here today and get time from this elite audience. After this discussion, I feel that we are still all firmly together in this dream we saw during our visioning exercise
• Thank you, everybody, for coming; I had a great time interacting with you today and saw how strong a project team we really are that can achieve anything if we set our minds to it.
• Our lively and multifaceted discussion today must have follow-ups. Here are the next steps we agreed on today
• If you really want to discuss this further, feel free to come and get me afterward. Here are my contact details

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Wrapping It Up

Positive power words and phrases communicate directly with the audience’s hearts and brains. They inspire, motivate, bring up, and assist in moving forward in the proper path. These words and statements are your greatest friends to employ throughout your presentation slides and throughout delivery, if your objective is to hammer in a clear message and encourage subsequent desirable action.

Preparation is essential for success, but when combined with expert advice, you’ll take your presenting abilities to a whole new level!

Hopefully, you now feel prepared to give a presentation that will leave your audience stunned! Or, at the very least, impressed by your professionalism and sparkle. You can try these free PowerPoint templates and google slides templates to create more impact with your power words and statements.  

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A Comprehensive A-Z Guide to Marketing Buzzwords

Marketing Buzzwords are everywhere, and there are a lot of them. That’s why we’ve put together this comprehensive 100+ list of marketing buzzwords, and a brief definition. This list and these definitions is just one way we can start to simply their use and make sure that when they are used, they are used properly.

The original point of a buzzword is to make things easier to understand, to give a common phrase that encompasses everything to do with the term. Unfortunately though, there are those that abuse the terms and attempt to make them sound more complex than they are. That’s why these definitions are only 2-3 sentences long!

Below is the full list, which will be updated periodically (last update 16/04/18). If you think that we are missing a buzzword, or think that a definition needs revising then please feel free to comment, or drop us a message .

Buzzzzzzzzz, here are the 111 marketing buzzwords and their meanings!Account Based Marketing (ABM) – Joined up sales and marketing efforts, targeted at a defined set of key accounts with personalised campaigns. In other words; use the fine tipped brush, not the broad brush.

• Account Based Marketing (ABM) – Joined up sales and marketing efforts, targeted at a defined set of key accounts with personalised campaigns. In other words; use the fine tipped brush, not the broad brush.
• Advertorial – An advert dressed up as an editorial article.
• Affiliate marketing – A marketing/commercial deal where a commission is paid to an external provider to drive traffic to a company’s website.
• AI – Artificial Intelligence. This is the development of computers to take on human interactions and human level analysis. Adding intelligence to machines.
• Amplification/Amplify – Getting even more people to hear a businesses marketing messages
• AR – Augmented Reality. Adding a new level of technology to previously flat images. Helps bring products, images and location
• Attribution Modelling – Working out who is exactly responsible for the conversions and sales. Who gets the credit, which department helped most?
• Authenticity – Another level of personal branding. Essentially, proving that what you say isn’t BS and that people should believe you.
• Authority Marketing – Putting yourself in a position where you have an authority on a subject, industry or specific activity.
• B2B – Business to Business
• B2C – Business to Customer/Consumer (yes customers and consumers aren’t necessarily the same).
• Big Data – Massive data sets that are analysed by programs to understand patterns and trends allowing for more effective marketing campaigns.
• Blockchain – A distributed, decentralised database for the internet age. Basically it’s a public ledger for all cryptocurrency transactions.
• Brand Building – This is good old branding with a increased focus on building the equity that the brands holds (how much it is valued at)
• Business Transformation – How a businesses manages change within the business itself, and how that change contributes to future growth.
• Chatbots – A computer programme which simulates/mimics a conversation with a human user.
• Clickbait – A snazzy headline, title that provokes and encourages users to click through to the website with the content on.
• Click Through Rate (CTO) – How many users click on a link through to a destination, usually your website.
• Consistency – Doing things regularly, not stopping and starting.
• Content Marketing – Creating words, images, articles, videos, podcasts and so on. Basically anything that marketing creates for their potential and current customers.
• Content Shock – Coined by Mark Schaefer. Looks at the oversupply of poor content.
• Conversational Commerce – Where sales are now started and completed through conversational channels not traditional, such as Facebook Messenger, WeChat and WhatsApp.
• Conversational Marketing – Promoting goods and services through conversational channels.
• Conversion Rate Optimisation (CRO) – Increasing the % of website users that turn into paying customers or take a desired action on a website.
• Creating a Community – Where a business seeks to create an area where people who have similar interests, views and ideas can share them with each other.
• Crowdculture – Appealing to the masses of digital, like-minded individuals who want to share and encourage their friends to follow suit.
• Customer Journey – Looking at how a potential customers interacts with a brand and what stages they go through before becoming a customer.
• Customer Service Marketing – Essentially providing customer service of the highest quality so that customers share their experiences with their peers and encourage them to use that company as well.
• Dark social – The sharing of content on channels that aren’t trackable through traditional analytics ie. conversational and messaging channels.
• Data-driven – Using historical or real-time data to make future decisions.
• Data Management Platform (DMP) – Software that manages the online ad audience data such as cookie IDs and segments.
• Demand Side Platform (DSP) – Software that allows online advertisers to manage campaigns and bids on multiple ad exchange networks.
• Digital Knowledge Management – A new way of organising, managing, analysing and keeping a hold of all your digital marketing assets and knowledge.
• Digital Nomad – someone who works from anywhere in the world, as long as they are connected to the internet.
• Digital Transformation – Similar to business transformation, except this only covers the businesses digital assets and profile.
• Direct Mail – Things sent through the physical post. Yes this is still a thing.
• E-commerce – Selling goods and services through internet channels.
• Ecosystem – a network/system of how all your business and marketing activities are tied together.
• Employee Advocacy Marketing – Using your own employees to help share and promote the company and its activities.
• Engagement – how many people are interacting with your company and its marketing activities
• Engaging Content – Marketing content that has been created specifically to get more people to interact with it.
• Experiential Marketing – Where a brand/company seeks to create lasting, positive experiences with a customer in order to retain their custom.
• FOMO – Fear Of Missing Out. Making interactions with the company seem unmissable so that potential customers do not want to miss out on the product, offer or event.
• Frictionless – A barrier and speed bump free customer experience.
• Gamify – Turning marketing into games as a way of getting potential customers to engage with your company.
• Going Live – Using live video as a way of marketing and sales.
• Ground Marketing – Using unconventional, imaginative and innovative ways of promoting your company on a shoestring budget.
• Growth Hacking – Focus on expanding all aspects of the marketing funnel to achieve ‘rapid growth’
• Growth Marketing – Growth hacking for grown ups. Looks more at how to increase the life-time value of customers (LTV).
• Holistic – A term used to describe an activity with moving parts that are all working together to achieve a common goal
• Humanisation/Human Marketing – Marketing activities that are designed to showcase the human elements of your business and appeal more to potential customers.
• Hustle – Doing lots of things all of the time.
• Hypergrowth – A period of quicker than normal or expected growth.
• Hyperlocal – A highly targeted segmentation, looking at a very small community or area.
• Influencer Marketing – Working with individuals and organisations who are trusted in a specific field to help promote a businesses goods and services.
• Influencers – Individuals and organisations who have a number of followers and are able to influence their decision making process.
• Infographics – Information and statistics presented as an image.
• In Real Life (IRL) – When you move from online interactions to offline interactions.
• Internet of Things (IoT) – a system of interrelated computers and devices which share data and interact with each other.
• Interruption Marketing – Old school marketing with a new name. Aims to disturb people from what they are doing and get their attention to perform an action.
• Knowledge Bombs – Powerful and bite-sized information what are inciteful and/or actionable.
• Knowledge Economy – where a business is based upon the quality and quantity of knowledge shared and delivered.
• Lead Generation – The number of leads that a businesses marketing activities has generated for the business.
• Life Coach – An individual who seeks to advise others on how they can improve their lives. This could be through time-management, organisation, relationships, work-life balance amongst others.
• Lifestyle Marketing – Brands who seek to embody the lifestyles of their customers by engaging with their interests, goals, motivations and desires.
• Lifetime Value – How much money/profit the customer will give your business over the course of their interactions with your business.
• Link building – The tactic of earning hyperlinks from high ranking websites (usually in the form of content) in order to improve a businesses own search engine rankings.
• Low Hanging Fruit – Potential customers that are the most ripe for picking. I.e. the easiest potential customers to convert.
• Machine Learning – The next level of AI, where the computing applications access data and begin to learn and adapt from it themselves without human interference.
• Marketing Automation – The tactic of automating marketing process to either save time and/or to ensure that repetitive tasks are carried out regularly and efficiently.
• Marketing Funnel – A tool which shows the marketing activities used at different parts of the customer journey in an attempt to convert them into paying customers.
• Mass Personalization – Where goods or services are able to be personalised or tailored to an individuals needs on a large scale.
• M-commerce – The carrying out of transactions through mobile based applications.
• Micro-influencer Marketing – Working with individuals/organisations who have influence over a very specific area or topic, and don’t necessarily have a broad appeal.
• Micro Moments – Little steps, notifications and interactions which seek to deepen a customer’s relationship with a brand.
• Millennial Marketing – The practice of targeting potential customers born between the late 1980s and early 2000s
• Mobile First – Primarily used with website redesign. Looks at considering how the website will look on mobile devices before desktops.
• Mobile Marketing – The tactics used to target mobile users such a pop-up notifications
• Native Advertising – Similar to advertorial. Looks at editorial content paid for by an advertiser to promote an advertisers brand and/or product.
• Network Marketing – The new ‘pyramid selling’ where direct sales are driven through incentivised independent agents.
• Omnichannel Marketing – A collections of marketing tactics aimed to provide a seamless experience across the business through every communication channel.
• Organic Reach – The number of unique individuals your content has reached without any paid distribution.
• Passive Revenue – Earning money from something you are not actively involved in.
• Personal Branding – The act of marketing yourself as a brand. It’s an ongoing process, and seeks to promote your own values, knowledge or opinions in order to gain a reputation or build awareness of your existence.
• Programmatic Advertising/Marketing – Automated, real-time advertisement bidding. Allows businesses to show a specific ad, to a specific customer at a specific time, with a specific message.
• Raving fans – Fans that are also advocates for the business and promote the brand for no set reward.
• Real-time Marketing – A marketing strategy focuses on engaging with customers on current and relevant topics.
• Referral Marketing – A marketing strategy focussed on promoting a businesses goods/services through the recommendations of other people. This may include asking other people to recommend you, if you do the same for them.
• Relationship Marketing – A marketing strategy that focuses on long-term customer engagement and building customer loyalty over short-term, one-off transactions.
• Remarketing – Using data collected from website visitors (who may not have purchased a product) to display highly targeted adverts at them in other locations on the internet after they have left the businesses website.
• Remarketing Lists for Search Ads (RLSA) – Showing search ads only to people who have visited your website previously.
• Reputation Management – This refers to the management of information and communications that could shape the public perception of a company or individual, both positive or negative.
• Reviews – This looks at how the businesses customers view the business they have transacted with and it’s good/services. The customer leaves a review about the company, what it did/didn’t do and how they felt about the experience.
• ROAS – Return on Ad Spend. The tangible return from capital spent on advertising campaigns
• ROI – Return on Investment. How you measure the return received on the amount of capital, resources and time invested.
• SEO – Search Engine Optimisation. A collection of marketing tactics which seeks to get a website ranking as high as possible in the search engine algorithms for specific words, phrases or questions.
• Smart Content – Content that changes, or is displayed differently depending on past interactions between the business and the customer.
• Social Customer Service – The practice of customer service through social media channels.
• Social Proof – A marketing tactic used to display the authenticity and trustworthiness of the content. The number of shares is a popular metric for this.
• Social Selling – The art building relationships which leads to sales through social media
• Storytelling – Using stories to engage with customers to tell a brand message
• Tangible Marketing – Marketing collateral that is able to be seen, heard, touched or smelled.
• Thought Leader – An individual who has a unique viewpoint on a topic and shares that viewpoint with evidence and rationale.
• Unicorns – A start-up business that is valued at more than $1bn
• User Experience – The overall experience of a unique user using a website, software, application or platform. This includes how simple, easy-to-use and effective it is.
• User-Generated Content – website content that has been generated by users of the website. This includes reviews, pictures and testimonials.
• Value Exchange – The swapping/exchange of goods, services, knowledge or ideas for mutual benefit.
• Viral Content – A piece of media that gets widely viewed and shared in a short period of time.
• VOIP – Voice over IP. The transmission of voice and or multimedia content over IP (Internet protocol) instead of traditional telephone lines.
• VR – Virtual Reality. A computer generated simulation of an image or environment, which a user can interact with.
• Wearable Technology – A blanket term used for electronics worn on the body, which can be used for a range of purposes.

What are your thoughts on the list? Would you add anything? Would you change anything! Ley us know in the comments below or use the contact form on the website!!

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5 Office Buzzwords You Should Know About

• Kelsey Alpaio
• Rakshitha Arni Ravishankar

And how to use them.

Have you ever been in the middle of a conversation with a colleague, when all of a sudden, they say a word or phrase you’ve never heard before? Cue the confusion. To help you avoid this situation in the future, here are five phrases you might hear at work and how to use them.

• Growth Mindset:  The belief that your abilities can be developed over time by learning to embrace failures, facing difficult situations with resilience, and seeking help along the way.
• Job Crafting:  Personalizing your current role in a way that feels energizing and helps you stay relevant.
• Divergent Thinking :  A method of thinking that allows us to consider various solutions to a problem and discover new points of view. It is also known as thinking “outside of the box.”
• Confirmation Bias:  The tendency to seek out information that affirms your beliefs and ignore information that opposes your beliefs.
• Executive Presence:  The ability to inspire confidence in others to believe in and follow you.

Where your work meets your life. See more from Ascend here .

Picture this: You’re chatting with a colleague when, suddenly, they throw out a phrase or an acronym that you’ve never heard before. Your mind starts racing as you try to piece together their words. You smile and nod, hoping that they don’t notice you’re no longer following at all and are, in fact, entirely confused.

• KA Kelsey Alpaio is an Associate Editor at Harvard Business Review. kelseyalpaio
• RR Rakshitha Arni Ravishankar is an associate editor at Ascend.

Partner Center

44 Business Development Buzzwords You Should Know

In the realm of business development, the utilization of specific terminology or ‘buzzwords’ has become increasingly prevalent. We’ve created an overview of common business development buzzwords, offering insights into their meanings and applications within a corporate context.

• Advertainment: A fusion of advertising and entertainment, this strategy aims to captivate audiences with content that entertains while subtly promoting a product or service, enhancing brand engagement and recall.
• Big Data: Refers to the vast accumulation, processing, and analysis of complex data sets, often beyond the capability of traditional data-processing applications. It’s instrumental in driving decision-making through insights derived from analyzing customer behaviors, trends, and patterns.
• Content is King: A principle emphasizing the pivotal role of high-quality, relevant, and valuable content in driving digital marketing success. It underscores the importance of content in attracting and retaining a clearly defined audience, ultimately driving profitable customer action.
• Customer Journey: This term maps out the complete sequence of experiences a customer goes through while interacting with a brand or company. It includes every touchpoint, from initial awareness and consideration to the final purchase and post-purchase interactions.
• Deep Dive: In-depth analysis or thorough exploration of a particular topic, subject, or problem. It involves a comprehensive and detailed examination to gain a profound understanding or uncover new insights.
• Growth Hacking: Refers to innovative, creative, and cost-effective marketing strategies aimed at rapid business development and growth. It’s particularly prevalent among startups and small businesses, employing unconventional approaches like viral marketing and leveraging social media.
• Hyperlocal: Marketing or advertising intensely focused on a specific, narrowly defined geographic area, often targeting local residents or businesses. It involves creating content or campaigns tailored to the interests and needs of a local community.
• Low-Hanging Fruit: Easily attainable objectives or goals, typically requiring minimal effort but offering significant rewards. It denotes opportunities that are readily achievable and can provide quick results.
• Jacking: The practice of piggybacking on popular trends, news, or content for marketing purposes. Examples include ‘news-jacking’, where a brand capitalizes on current events, or ‘meme-jacking’, which involves using popular memes for promotional activities.
• Move the Needle: A phrase used to describe efforts or actions that bring about significant change or progress in a business development context. It implies making a noticeable difference in achieving business development goals or metrics.
• Retargeting: A digital advertising strategy targeting users who have previously engaged with a brand or visited its website but did not complete a purchase. It aims to recapture their interest and guide them back to finalize a transaction.
• Alignment: The process of ensuring that business development strategies, goals, and actions are harmonized across different departments or teams, particularly in sales and marketing. It’s crucial for ensuring consistency and efficiency in achieving the company’s objectives.
• Disruptor/Disruptive: Refers to products, services, or business development models that radically change industry landscapes by introducing groundbreaking innovations. Disruptive companies often challenge and alter the way traditional markets operate.
• Freemium: A business model where the basic version of a product or service is offered free of charge, while more advanced features or services require payment. This model is prevalent in software and digital services, allowing users to experience the core product before opting for premium features.
• Leverage: Utilizing available resources, assets, or opportunities to maximum advantage, often to achieve business development objectives or gain a competitive edge. It can involve capitalizing on technology, market position, or unique capabilities.
• Quick Win: Refers to tasks or goals that are easy to achieve and don’t require a lot of resources yet have a high impact on the business. Quick wins are important for maintaining momentum and demonstrating progress.
• Quota: A specific sales target or goal set for a salesperson or team to achieve within a certain timeframe. It’s often used as a performance metric and can be based on revenue, the number of deals closed, or other measurable outcomes.
• Value Add: Enhancements or additional features provided in a product or service that go beyond the standard expectations, thereby increasing its overall value to the customer. It’s a strategy to differentiate a product or service in a competitive market.
• Wheelhouse: Refers to an area of expertise, skill, or experience where an individual or organization excels. It’s often used to describe a person’s or company’s strong suit or the area where they are most comfortable and effective.
• Customer Acquisition: The process and strategies used by a company to attract and convert new customers. It encompasses all the marketing and outreach efforts aimed at creating awareness, interest, and engagement among potential customers.
• Customer-Centric/Customer-Centricity: A business philosophy that places the customer’s needs and experiences at the heart of all company operations and decision-making. It involves creating products, services, and experiences that meet or exceed customer expectations.
• Customer Lifecycle: The progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. It includes stages such as awareness, consideration, purchase, retention, and advocacy.
• Customer Retention: The ability of a business to retain its customers over a period. It involves strategies to keep customers engaged and satisfied, encouraging repeat business and long-term loyalty.
• Personalization: The practice of tailoring products, services, and communications to customers’ individual preferences and behaviors. It’s a key marketing and customer service strategy to enhance customer experience and satisfaction.
• Touchpoint: Any point of contact or interaction between a customer and a brand, whether it’s in-person, online, or through other channels. Each touchpoint represents an opportunity to influence the customer’s perception and experience.
• Voice of the Customer: A market research technique that captures and analyzes customer feedback, expectations, preferences, and aversions. It’s used to inform business development decisions and strategies to better align with customer needs.
• Clickbait: Internet content, particularly headlines, designed to attract attention and encourage visitors to click on a link to a particular web page. While effective in driving traffic, clickbait often lacks substantive content and can be misleading.
• Earned Media: Publicity or exposure gained through promotional efforts other than paid advertising. This includes media coverage, social media mentions, word-of-mouth, and other forms of recognition not directly paid for.
• Live Streaming: The act of broadcasting video content in real-time over the internet, typically via social media platforms. It allows brands and individuals to engage directly with their audience, offering an immediate and interactive experience.
• Micro-Influencer: Social media influencers with relatively small but highly engaged and niche audiences. They are often perceived as more authentic and relatable compared to larger influencers, making them valuable for targeted marketing campaigns.
• User-Generated Content (UGC): Content created and shared by end-users, often on social media platforms or through online communities. It includes reviews, testimonials, images, videos, and other forms of content that reflect real-life user experiences with a brand or product.
• FOMO: ‘Fear of Missing Out’, a psychological trigger used in marketing to create a sense of urgency or anxiety over potentially missing out on a product, experience, or event. It can drive quick decision-making and impulsive purchases.
• Lit: A colloquial term used to describe something as exciting, fun, or excellent. In a business context, it might refer to a product, service, or campaign that is exceptionally well-received or popular.
• Spilling Tea: A slang phrase for sharing gossip, secrets, or private information. In corporate communication, it can refer to the informal sharing of insider knowledge or industry news.
• TL;DR: ‘Too Long; Didn’t Read’. A shorthand notation often used at the beginning or end of an article or post to provide a brief summary of the content, catering to readers who prefer a quick overview rather than detailed reading.
• Bandwidth: In a corporate context, it refers to the capacity or resources (time, energy, or attention) available to an individual or team to take on tasks or projects. It’s often used to assess workload or capability.
• Logistics: The detailed organization and implementation of complex operations, often relating to events, product distribution, or supply chain management. It encompasses planning the who, what, when, where, why, and how.
• Core Competency: A defining strength or primary area of expertise of a business. It’s the unique advantage or capability that sets a company apart from its competitors and is central to its identity and success.
• Ballpark: An estimate or approximation that is not exact but within a reasonable range. Often used in business to provide a general idea or starting point for discussions, negotiations, or planning.
• Return on Investment (ROI): A measure of the profitability and efficiency of an investment. It calculates the ratio of net profit to the cost of the investment, helping businesses assess the effectiveness of their spending decisions.
• Buyer’s Journey: The process that potential customers go through as they discover, evaluate and decide to purchase a product or service. It encompasses awareness, consideration, decision, and post-purchase evaluation stages.
• Visibility: The degree to which a company, brand, product, or service is seen or noticed, particularly in search engine results, social media, or the market in general. It’s crucial for brand awareness and customer acquisition.
• Corporate Synergy: The concept that combined efforts of different departments or entities within a corporation result in greater efficiency, effectiveness, or value than if they operated independently. It emphasizes collaboration and integration.
• Impact: The influence or effect that a business, its products, or its services have on its market, industry, or audience. A strong, positive impact can elevate brand reputation, and attract customers.

The Significance of Keeping Up with Business Development Buzzwords in a Corporate Environment

In the constantly evolving landscape of the corporate world, the language used within industries often serves as more than just a means of communication; it reflects the ongoing trends, innovations, and shifts in market dynamics. 

The Role of Buzzwords in Corporate Communication

Buzzwords are often coined to describe new concepts, technologies, or practices that are gaining traction within an industry. They provide a concise way to refer to complex ideas or trends. In a corporate environment, where time is a precious commodity, and clarity of communication is crucial, these buzzwords become an integral part of professional dialogue.

Facilitating Effective Communication

Understanding and using relevant business development buzzwords enables professionals to communicate more effectively with peers, superiors, and clients. It demonstrates a grasp of industry-specific concepts and trends, facilitating smoother conversations without requiring lengthy explanations. This shared language helps in building rapport and can make inter-departmental or cross-industry communication more efficient.

Staying Informed and Relevant

Keeping up with current buzzwords is also a marker of staying informed and relevant in a rapidly changing business environment. For instance, terms like ‘big data’, ‘blockchain’, or ‘machine learning’ were once buzzwords that represented emerging trends but have now become staples in the vocabulary of many industries. Familiarity with such terms enhances a professional’s ability to engage in meaningful discussions and reflects their adaptability and commitment to continuous learning.

Enhancing Credibility and Professionalism

The use of industry-relevant buzzwords can also enhance an individual’s credibility. It suggests a level of expertise and insight into the field, which can be particularly beneficial in client interactions, negotiations, or while leading a team. Appropriately using business buzzwords can position a professional as a knowledgeable and trustworthy expert.

Networking and Career Advancement

In networking settings or career advancement scenarios, the ability to speak the language of the industry can open doors. It can lead to more productive interactions at conferences, meetings, and even social media platforms where industry trends are discussed. Being conversant with the latest jargon can make one stand out in job interviews or when vying for promotions.

Avoiding Misinterpretation and Overuse

While using buzzwords has advantages, it is crucial to avoid overuse or misinterpretation. Relying too heavily on jargon can alienate those who are not familiar with the terminology, potentially leading to misunderstandings. Striking the right balance is key; it involves using buzzwords to clarify and enhance communication rather than to obscure or complicate it.

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Featured reviews, contact info, 50 trending business buzzwords in 2023 you must know.

• by Anurag Jain
• April 17, 2023

10 Comments

• 18 minutes read
• 12 months ago

What is the meaning of business buzzwords?

Buzzwords are important sounding terms regularly used in business to impress and gain attention and have become fashionable by being used a lot.

Business Leaders can create a more significant impact on the team and other stakeholders by conversing with trendy business buzzwords and using them in daily conversations. The business buzzwords used must be commonly understood to avoid losing the message.

What is the importance of business buzzwords?

Business buzzwords are essential because they can simplify complex concepts and ideas into a simple word or phrase that is easy to understand by everyone and has become a common language currency over time. As a result, buzzwords are used frequently in office environments and can be a vital part of the corporate culture.

There are many office buzzwords, marketing buzzwords, and business buzzwords which have become very popular in the current time. We will explore the Top 50 Trending business buzzwords in this article.

List of Trending Business Buzzwords with their meaning

1. table stakes.

Table stakes are the bare minimum stake a business must have to earn a place at the table or be in the consideration set. It’s used in a business context when you mean that something must be done as a basic necessity for the business to be competitive.

Funnel is a popular business buzzword as it helps business owners understand and leverage the customer journey to drive business growth. There can be multiple funnels in business, like a sales funnel or a marketing funnel. In essence, a funnel would refer to how a company is driving awareness with the target audience and then moving them to have interest in the product, then purchasing the product, and then continuing to upsell or cross-sell other offerings to increase the customer lifetime value.

One of the ways we see digital business owners use funnels is via advertising on Facebook, which leads you to the landing page where they offer a freebie or a low-cost product or service like a webinar. Then, during the webinar, they entice you to buy the higher-value offering.

3. Headwinds and Tailwinds

Headwinds refer to the challenges or hurdles which can come in the way of business and pose potential threats, while tailwinds are opportunities which can propel business growth further. For instance, an increase in taxes on a particular product can be a headwind for the seller as it can impact sales negatively, but a reduction in taxes would be a tailwind as it will increase the consumption of the product.

4. Blue Ocean

“Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.” Blueoceanstrategy.com

With intense competition across categories, businesses strive to look to create a space via product or marketing innovation where they can have a first-mover advantage or make authority in a low-competition space. This is referred to as the blue ocean strategy.

Tenets are a set of beliefs or principles defined by the team that the group accepts and strives to uphold. It’s a great way to set up rules of engagement or to operate in the team, which builds a consistent culture.

6. Pain points

Pain points are issues faced by current or potential customers of a business. Pain points include any problems the customer may experience along their journey of transacting with the company or brand. Businesses must have a deep understanding of customer pain points and should actively work on resolving these issues and delighting the customers to win in the long term.

7. Hyperlocal

Hyperlocal relates to focusing on customers concerning a small community or geographical area. Hyperlocal businesses build a local ecosystem that enables customers to buy anything from their neighborhood stores. For instance, lots of E-commerce businesses focus on going hyperlocal to provide speedy delivery to customers.

8. Digitization

In business terms, Digitalization is using digital channels or technology to provide new business avenues and revenue streams on the digital front. For example, an offline retailer can massively benefit from complementing the offline channel with online channels to reach a broader set of customers and grow the business via digitization.

If you are a business owner interested in growing your business in the digital space, check out our Digital Marketing Blog and Subscribe to stay updated with all the latest and unique content that will help you thrive in the digital world.

9. Automation

Automation is a key to scaling the business and frequently used buzzword. With Automation, companies can drive greater efficiency by replacing repetitive tasks with automated processes, thus freeing up employees for greater value work.

10. Unique Value Proposition (UVP) or Unique Selling Point (USP)

A unique value proposition (UVP), aka Unique Selling point (USP), is a statement that talks about your product or service’s distinct features or benefits to potential customers.

It clearly explains how your product solves the customer pain points and provides a solid reason for your target customers to choose your product over the competition.

11. Freemium

Freemium refers to a business model in which essential services are provided free while the customers must pay for more advanced features. It’s a great way to acquire customers by offering products or services for free and continuing to upsell advanced features to increase lifetime customer value.

It’s a very frequently used marketing buzzword. However, if you look for e-mail marketing tools like Mailchimp, you can get the free service with limited features until a threshold of certain subscribers, which you need to pay for more premium features.

12. Move the Needle

Move the needle refers to making a meaningful impact in business. With multiple decisions the companies need to make, there is always a prioritization framework that the business owners must consider and prioritize actions which move the needle.

13. Ecosystem

A business ecosystem is an interaction between different entities and teams to create and share collective value for a standard set of customers.

For example, your company ecosystem may include businesses you outsource business functions to, stakeholders that provide you with funding, firms or vendors that provide the technologies you need to operate your business or even teams that work together to deliver a specific project or product. Its essential to have a synergy in the business ecosystem for the business to thrive.

14. Downstream Impact

Downstream impact refers to the outcomes, benefits, or costs resulting from decisions or actions you take in a particular area. There are multiple dependencies in business, and change in a specific area often impacts other parts of the company.

For example, If you are a soap manufacturer, a reduction in palm oil prices which is a crucial ingredient in your product, would result in the downstream impact of lower manufacturing costs, higher profits, or even greater sales if you plough back the increased savings to drive promotion or marketing for your products.

15. Disruption

Disruption, in essence, means challenging the status quo. Regarding business strategy, “disruption” refers to a process in which new market entrants come armed with non-conventional business models and eventually replace industry incumbents.

Disruptive thinking allows you to challenge and optimize the processes or offerings key to running your business. Netflix moving from selling DVDs to online streaming subscriptions is an excellent example of how disruptive thinking helps organizations survive and thrive.

Unpack means to explore and examine in detail. It is an often used business buzzword, as with many changes in the business environment, new tools and concepts need to be deeply understood or unpacked.

For example, someone may say the agenda of the meeting is to unpack this concept before arriving at a functional decision. Its a more straightforward way of saying we need the idea to be understood in detail by the stakeholders.

17. Flywheel

The flywheel effect happens when small wins for your business build on each other over time and eventually gain so much momentum that growth almost seems to happen by itself – similar to the rate created by a flywheel on a rowing machine.

For example, Amazon Flywheel refers to focus on getting more supplies which drivers greater demand, which in turn brings more suppliers to the marketplace, leading to lower cost structure as the business grows.

18. Amplify

Amplify buzzword means the extension of some action or idea to unlock more opportunities for the business. Also, Amplification is a standard marketing buzzword to define methods to reach a wider audience.

The acronym OKR stands for “Objectives and Key Results.” OKRs are a very effective goal-setting and leadership tool for communicating within the team and organization on what you want to accomplish and what milestones will be met along the journey to meet the desired results.

It’s a widely used tool and trending leadership and business buzzword across leading global organizations.

20. Low Hanging Fruits

Low-hanging fruit refers to easy-to-accomplish tasks to drive more excellent value for business with high velocity in a particular situation.

For a business, multiple actions might be needed to achieve the desired outcome, and each of those actions may take a different level of effort and time. In this situation, low-hanging fruits would refer to tasks which take less time or effort but still have a meaningful impact on the outcome.

21. Sacred Cows

Sacred Cows is a business buzzword we often encounter in organizations. A sacred cow is a deeply-held belief by the team that is not to be questioned. Unfortunately, over time, some sacred cows become a part of the culture and entitlement of the group, which should be continuously challenged to build a culture of transparency and trust. 

Some examples of this could be ways of communication, activities at the workplace, and questionable business practices which need to be challenged by the leaders and team alike.

22. Customer Centricity

Customer Centricity refers to a business mindset and approach to putting the customer first at every stage. Customer centricity means you put the customer at the centre of everything you do.

For online business owners, in-store and digital experiences and customer service should start with gaining a deep understanding of the customers and be designed to provide a consistently great experience and add value. For example, Amazon is considered one of the most customer-centric companies, which is a crucial reason for its success.

If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. Jeff Bezos

23. Personalization

Personalization in business refers to designing a product or service in a way that is tailor-made to meet the customer’s requirements or needs.

For example, an E-commerce company would look granularly at the customer journey and recommend products similar to customer viewing or shopping history. Another famous example of this business buzzword is how social media channels customize feeds and advertisements relevant to individuals.

24. Thought Leader or Influencer

A thought leader or influencer is someone who, based on their expertise and perspective in an industry, is a trusted source, offers unique guidance, and inspires innovation. Thought leaders are informed opinion leaders and the go-to people in their field of expertise.

25. Machine Learning (ML) and Artificial Intelligence (AI)

Machine Learning and Artificial Intelligence have become trendy buzzwords with advanced technology. Initially, the use was more in the online and tech companies, but now every consumer-facing organization is looking at ways to leverage this technology and supercharge the business. Both are used often when we speak of data, analytics, big data and new technologies.

Artificial Intelligence is a broader concept that refers to machines’ ability to perform human-like tasks intelligently. At the same time, Machine Learning is an application of AI based on the idea that we should feed machines with data and let them learn for themselves.

26. Strawman

Strawman is a business buzzword which refers to preparing a blueprint or a skeletal structure for a deck or document, which the team can iterate on and optimize with relevant content to make an impactful presentation. 

A strawman is an effective tool as it helps align the structure and flow early and reduces redundant and wasted effort, leading to more productive work.

27. Return on Investment

Return on investment (ROI), as the name suggests, is a ratio which helps us calculate the benefit we receive on an investment in relation to the investment cost. It’s a widely used business buzzword as it allows us to decide on our investment prudently. For example, if a business invests 100$ on a campaign and gets 150$ in return, it’s a 50% return on investment.

Return on investment = (Amount Returned-Amount Invested) / Amount Invested

28. Bottom line

The bottom line is a trendy business buzzword with both economic and language contexts. However, the bottom line may mean the core part of your message when communicating with stakeholders.

In a Financial context, the bottom line is the company’s net profit. Another business buzzword, Topline, refers to the gross revenue of the company or the total income the company generates in a particular period.

29. Customer Experience (CX) or User Experience (UX)

The customer experience (CX) or User Experience (UX) refers to the overall customers’ perceptions and feelings resulting from interactions with a brand’s products and services.

CX (UX) is about how a business engages with its customers at every point of their buying journey – from marketing to sales to customer service and everywhere in between.

30. Future Proof

Future proof is an impactful business buzzword which refers to strategizing and executing for business so that it continues to stay relevant and thrive in the future amid a constantly changing environment.

A future-proof strategy helps business leaders step back and think about sustaining in the long term, hence a powerful buzzword in business circles.

31. Inclusive

Inclusion in the workplace is one of the essential keys to retention and hence a powerful management buzzword. However, when employees don’t feel that their organization’s ideas, presence or contributions are truly valued or taken seriously, they eventually leave.

Hence, inclusive culture and leadership are critical to the success of any organization. Even in terms of products or service design, inclusion plays an important role. For example, like in the travel industry, a hotel needs to consider the experience of people with disability during a holiday to remain inclusive.

32. Tradeoff

A tradeoff is an exchange that occurs as a compromise or an opportunity cost of a specific action or decision. For example, you might take a day off work to go for a family outing, gaining the opportunity of being with your loved ones while losing a day’s wages as the cost of that opportunity.

In business, leaders are constantly battling with tradeoffs and must make choices in the business’s and stakeholders’ best interest.

33. Big Picture

Big picture, aka Strategic thinking for business leaders, means that they should be able to step back and visualize the future or how a particular action fits in the overall scheme of things.

Business Leaders should constantly strive to help the team see the big picture, so they are inspired and engaged with the overall outcome their actions can help achieve.

34. Data-backed

In today’s digital world, data is the King! All the companies rely on data to craft new business plans and marketing strategies and address the fast-evolving customer needs.

A business needs to be data backed in decision making and strategic thinking, as it helps in more robust actions, leading to a higher probability of success.

A proxy is an alternate which can act on behalf of the primary source. For example, like in businesses, market research and customer surveys can become proxies for customers – something that’s especially dangerous when you’re inventing and designing products.

For the product or service to click with the target audience, business owners need to put themselves in the shoes of customers and gain a direct and deep understanding of the customers.

36. Wheelhouse

The wheelhouse is an exciting business buzzword and refers to one’s area of expertise. It’s also referred to as the core competency of a business or individual.

As a business owner, having a clear understanding of your wheelhouse is very important to your success.

37. Gen Y (Millennials) and Gen Z

Marketing to Millennials and Gen Z forms the core of marketing for many new-gen businesses, as these target cohorts have unique lifestyles and preferences. Millennials, also called Gen Y, refers to individuals born between the 1980s and late 1990s, while Gen Z or Post-Millennials relates to people born from the late 1990s (1997) to 2012.

38. Turnkey

The buzzword Turnkey is based on the concept of only needing to turn the key to unlock the doors to begin operations.

Turnkey is a trendy concept in business, which also means business in a box. A turnkey business or product is ready to use as-is the moment a new owner purchases it. In the online world, there are many turnkey businesses where the owner sets up websites or online businesses, which are sold as-is on marketplaces.

39. Brainstorming

Brainstorming is a crucial business buzzword and is used quite often. Brainstorming is a group thinking or problem-solving method involving the in-the-moment contribution or whiteboarding of creative ideas and solutions by the group.

During brainstorming, every group member is encouraged to think aloud and suggest as many ideas as possible based on their diverse knowledge. This leads to a broader array of ideas and more inclusive solutions, which is vital to the success of any business.

40. Inflection point

An inflection point is when an organization must effectively respond to disruptive change in the business environment or face decline. An inflection point, in general, is a decisive moment in the course of business that marks the start of significant change.

For instance, with the advancing technology and modernization in retail, mom-and-pop grocery shops are at an inflection point. They must keep up with changes and stay relevant as a neighborhood store.

41. Deep dive or RCA

Deep Dive or Root cause analysis (RCA) is discovering the root cause of a problem to identify the right solutions.

It is an important leadership buzzword, as businesses can get into massive risk if the problems are solved at the surface level. Taking the healthcare analogy, a doctor needs to treat the root cause and not the symptoms alone. Likewise, for a business to thrive, people need to find a more systemic solution to a problem.

42. Close the loop

In the business dictionary, “closing the loop” means to follow up on and close out an area of discussion. For a business or a team to achieve its objectives, it must strive to close the loop on actions so that the essential steps can get done.

43. Target Audience

A target audience refers to a business’s relevant cohort of customers – the key reason a company exists!

Target audience is a crucial business buzzword because the business needs to be very clear about who is the target audience or customer segment to which the company caters to. It’s one of the critical variables to consider in business planning, product or service design and development, and even marketing and promotional campaigns.

44. Downsizing

In a business enterprise, downsizing means reducing the number of employees on the operating payroll.

Some users distinguish downsizing from a layoff, with downsizing intended to be a permanent downscaling and a layoff intended to be a temporary downscaling in which employees may later be rehired.

45. Out of the box or Innovation

Out-of-the-box thinking is exploring non-conventional ideas that are creative, unusual, and not limited or controlled by rules or tradition. Like to solve a complex puzzle, you’ll have to think outside the box.

With a constantly changing environment and cut-throat competition, a business needs to continuously innovate or think out of the box to stay relevant.

46. AB test

A/B testing, aka split testing in business, is an experimental technique wherein you split your audience into two segments to test variations of a campaign, application or website and determine which performs better. In other words, you can show version A of a piece of content to one half of your audience and version B to another, which helps the business to identify the more optimal experience or product before rolling it out to the broader group.

47. Holy Grail

It refers to the most desired outcome for the business. It’s the highest standard the company wants to uphold. For example, E-commerce can be considered the Holy Grail in retail as it lowers costs, diminishes geographical issues and makes shopping a friendly, well-informed, convenient and futuristic experience.

48. Mechanism

Mechanism refers to a system of parts working together in a machine. Similarly, in the business context, a mechanism refers to having a systemic and process-oriented fix to a challenge or opportunity. 

Setting up a mechanism helps the team become more productive, and also helps ensure no redundant activities take place as it brings alignment in the process or team.

49. Safe space

As well-being and transparency become essential in the workplace, safe space has become an often used office buzzword. A safe space in business is where people can speak up without fear of judgement and adverse actions.

A safe space can be set up for leaders to have open and honest conversations with the team on a sensitive topic and understand the issues concerning an individual or a group.

50. Powerful Leadership Buzzword

Radical Candor is a powerful leadership buzzword, and it refers to the ability to challenge directly and show that you care personally simultaneously. However, for leaders to create a high-performance team, just challenging them isn’t enough; They need to balance this with a sense of empathy and care for the team.

Conclusion: Business Buzzwords are a great way to create impact

There are positive benefits a business can gain from the usage of business buzzwords, as it helps create a common language, a shared identity, and a more robust shared culture. However, to achieve these benefits, leaders must be sure they have defined the words and that the team shares that understanding.

Even when applying for an interview, try to sprinkle the appropriate buzzwords into your resume to demonstrate that you are a part of the industry. This is a great way to connect with potential recruiters and create an impression.

So, there are multiple benefits of using business buzzwords, as they help with practical and high-impact communication and become a common cultural currency over time for a business. For more leadership and business ideas , check out our leadership blog.

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PR buzzwords that are actually worth paying attention to

In the world of public relations , buzzwords can come and go faster than you can say "press release".

It can feel like new terms are constantly being created, promising to revolutionise the way we communicate and engage with audiences. However, amidst the ever-growing jargon, there are a select few buzzwords that do truly deserve our attention.

Let’s delve into some of the PR buzzwords that are not just trendy phrases, but hold genuine value and can make a meaningful impact on your communication strategies:

Authenticity

The media – online, print, social or otherwise - is full of meticulously crafted marketing messages and perfectly polished corporate statements, but authenticity in your communication can help break through that noise.

Authenticity is not just a passing trend but a fundamental principle that can shape the way institutions communicate and engage with target audiences. This involves transparent and genuine communication that your target audience connects with on a deeper level. In an era where the public is increasingly sceptical of traditional advertising tactics, they crave a more authentic connection with organisations and institutions.

For higher education institutions, prospective students want to hear the true stories and experiences of current students and graduates who have studied at your school. They also want to know what your school stands for in regards to values and purpose.

By embracing authenticity, you can foster real relationships with prospective students and academics, as well as journalists and the media. PR efforts rooted in authenticity can more easily leave a lasting impression in a crowded media environment.

However, authenticity cannot be manufactured or faked. It requires dedicated commitment to honest transparency and consistency, being open and honest about your school’s journey, values, and challenges.

Incorporating authenticity into your PR strategies can be a transformative endeavour. From sharing honest testimonials to crafting authentic storytelling that resonates with your target audience, authenticity can bring your institution’s communications to life.

Storytelling

Speaking of storytelling, humans have been telling stories to connect and share knowledge for thousands, perhaps tens-of-thousands, of years, through cave paintings, music, spoken and written word. Storytelling is part of human nature.

Today, stories are still at the centre of everything we do. From stories we share with our friends and family, to anecdotes we tell colleagues at work, stories help us build connections and meaningful relationships.

We are wired to connect with stories on an emotional level, making storytelling an invaluable tool in capturing attention and fostering engagement. According to research, we are actually more likely to remember a fact when it is part of a story. This is important in PR and communications because PR storytelling isn’t just about attracting the attention of the media but also sharing information in an engaging and thought-provoking way that will last in the memories of the readers.

In a world inundated with information, through the art of storytelling, PR professionals can create narratives that captivate a target audience and inspire action, leaving a lasting impression. Whether that’s crafting interesting academic research into an easily understandable press release or article, the story of a graduate using skills from their programme to better the lives of others, or the student who defied all the odds to pursue the course and career of their dreams.

As head of the institution, it’s impactful to have the Dean speak about your school publicly. However, an institution shouldn’t solely rely on the voice of the Dean as the voices of students, alumni, programme leads, and academics are important too. Advocacy is about empowering individuals to become ambassadors for your institution, voluntarily sharing positive experiences and spreading the word to others.

This buzzword is particularly important to take into account if your goal is to boost applications from a certain country or for a certain programme. When genuine advocates share their stories and recommendations, their words carry credibility and authenticity – there’s that word again - as the individuals can speak on what the school itself is truly like.

The key to fostering a community of advocates lies in cultivating strong relationships with your alumni, students, and academics. For example, particularly for alumni advocates, make sure you stay in regular communication with them. After graduating, maintain a connection through email, social media, etc., so they know they are still part of the community after they have graduated and physically left your institution.

This makes it easier to source testimony from them in future if needed, whether for media, rankings, or course brochures. By staying in contact, this also helps you understand how your alumni are doing after graduation.

Thought Leadership

In today's crowded and competitive media landscape, establishing thought leadership has become a critical component of successful PR strategies, representing the pursuit of becoming a trusted and influential voice within a specific industry or sector. It involves contributing valuable insights, expertise, innovative ideas and actionable recommendations, enabling an individual to position themselves as an industry expert and go-to source of knowledge.

Thought leaders are also seen as authoritative figures, guiding industry trends and setting the agenda for discussions and debates. By establishing authority and influence, thought leaders can make a lasting impact, driving change, innovation, and progress within their industry.

Trending PR buzzwords may come and go, but there are certainly some terms that truly deserve our attention. Authenticity, storytelling, advocacy, and thought leadership are powerful concepts that can elevate PR strategies and lead to tangible results. By incorporating these buzzwords into your PR and media plans, you can enhance and elevate your institution’s media presence.

For more information on how we can help you build your school’s international media exposure, get in touch today.

Author: Kyle Grizzell

Kyle is experienced in working with leading institutions in far-flung corners of the globe, from London to Kazakhstan. His client list features the likes of the London School of Economics’ Department of Management, ESMT Berlin, BI Norwegian Business School, Nazarbayev University, and many more around the globe.

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Home > Blog > Clinical Words to Use in Progress Notes

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Clinical Words to Use in Progress Notes

Salwa Zeineddine

Hate writing progress notes? Join thousands of happy therapists using Mentalyc AI.

Effective documentation is a cornerstone of quality patient care. Progress notes serve as a vital tool for clinicians to communicate and collaborate with colleagues, ensuring continuity and providing a comprehensive understanding of a patient's journey.

While progress notes are essential for legal and reimbursement purposes , they also play a crucial role in tracking treatment outcomes and facilitating evidence-based decision-making. To maximize the impact of your care, employing precise and clinically meaningful language is essential.

Using clinical words that accurately capture a patient's symptoms, emotions, and behaviors not only improves communication but also contributes to a more nuanced understanding of their condition.

Precise terminology allows for better collaboration among healthcare professionals, reducing the risk of miscommunication and ensuring appropriate treatment interventions.

As such, this blog post will explore a variety of clinical words to use in your progress notes while providing valuable insights on how to enhance your documentation skills.

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Feeling Stuck? We Got You Covered…

I will be honest, I must admit that I consistently encounter challenges when it comes to crafting my progress notes. I mean, you’ve been there. You know WHAT to write but HOW to write it?

Drawing upon my diverse background of working across various agencies, I humbly acknowledge that I do not possess absolute mastery. However, through diligent effort, I have managed to enhance my proficiency in composing comprehensive notes.

Each one of you probably has a distinct approach to documenting patients’ records, yet I have come to appreciate the following methods as my personal favorites. Hope this can be of help.

Counselor’s Thesaurus

The Counselor's Thesaurus represents a comprehensive compendium of lexicon and eloquent alternatives, meticulously curated to facilitate the discerning clinician in unearthing the precise verbiage, that is in “finding the right words”.

Clinical Words to Describe Affect (Mood or Disposition):

These are words that describe the patient’s underlying experience of emotion or mood, such as: PLACID, PEACEFUL, RESTFUL, TRANQUIL, PREOCCUPIED, ABSORBED, ENGROSSED, LOST IN THOUGHT, PERSONABLE, FRIENDLY, PLEASANT, AFFABLE, AGREEABLE, AMIABLE, PASSIVE, INACTIVE, INERT, UNRESISTANT, ENTHUSIASTIC, ENTHUSED, ARDENT, ZEALOUS, TEARFUL, WEEPY, TEARY, DEPRESSED, DEJECTED, DISPIRITED, DISHEARTENED, CONTROLLED, DETERMINED, REGIMENTED, DISCIPLINED, FLAT, SHALLOW, DULL, SPIRITLESS, BLUNTED, CURT, ABRUPT, BRUSQUE, DETACHED, INDIFFERENT, IMPERSONAL, EUPHORIC, BOUYANT, ELATED, JOYFUL, JOVIAL, MARRY, LIGHTHEARTED, CAREFREE, CHEERFUL, HEARTY, OPTIMISTIC, SMILING, PLACID, QUIET, SOBER, SEDATE, SERIOUS, HOPELESS, DESPERATE…

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Clinical words to describe behavior:.

RECKLESS, IRRESPONSIBLE, RASH, IMPRUDENT, IMPETUOUS, IMPULSIVE, EXCITABLE, ROUSING, HASTY, HURRIED, ABRUPT, UNEXPECTANT, RESTLESS, UNEASY, SPONTANEOUS, SELF-POSSESSED, OVER-CAUTIOUS, SLUGGISH, LETHARGIC, ORGANIZED…

Clinical Words to Describe Cognition (Thought Process):

These refer to both conscious and unconscious processes used to accumulate knowledge such as perceiving, recognizing, conceiving, and reasoning. Examples of words that can be included in your notes: JUDGEMENT, PROBLEM-SOLVING, DECISION MAKING, GOAL SETTING, COMPREHENSION, MEMORY…

Clinical Words to Describe Orientation:

Orientation refers to one’s awareness of the self, the time, the place, and the person one is talking to. Some clinical words that can be used to describe orientation are: FORGETFUL, CONFUSED, DISORIENTED, ORIENTED, DISTRACTIBLE, DETACHED, DISTANT…

Clinical Words to Describe Speech:

Speech can be characterized by an array of descriptors encompassing its multifaceted nature:

• Quantity of speech: This facet delves into the manner in which an individual engages in communication, encompassing traits such as being talkative, spontaneously expressive, expansively communicative, or experiencing paucity or poverty of speech, where minimal expression is observed.
• Rate of speech: This aspect pertains to the tempo at which speech is delivered, encompassing variations that range from rapid and hurried to leisurely and deliberate, or adhering to a normative cadence or experiencing a sense of pressure during speech.
• Volume (tone) of speech: This dimension relates to the auditory qualities of speech, encompassing a spectrum of attributes such as loudness, softness, monotonousness, weakness, or strength in vocal delivery.
• Fluency and rhythm of speech: This facet delves into the smoothness and rhythmic patterns present in speech, encompassing characteristics such as slurred speech, clarity, the presence of appropriately placed inflections, hesitancy, well-articulated delivery, or instances of aphasia.

More on Terminology… Applied to The SOAP Template

To enhance the precision and clarity of your progress notes , it is crucial to employ a variety of clinical words that capture the nuances of a patient's mental health condition. By incorporating effective clinical words, you can provide a comprehensive description of the patient's symptoms, emotions, cognitive functioning, etc. in each of the four sections of the most commonly used SOAP note template. Let's explore some examples of how this be achieved.

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Examples of clinical words to use in the subjective section:, a. symptom description:.

Agitation : Agitation refers to a state of restlessness, increased motor activity, and difficulty sitting still. It is often associated with conditions such as anxiety , mania, or substance withdrawal. Documenting such symptoms helps convey the patient's level of psychological distress and can inform treatment decisions, such as the need for medications to address underlying anxiety or manic symptoms.

Anhedonia : Anhedonia describes the inability to experience pleasure or a diminished interest in activities that were previously enjoyable. It is commonly observed in depression or certain psychotic disorders. By noting such conditions in progress notes using the proper terminology, clinicians can track the patient's response to treatment interventions and gauge the effectiveness of therapeutic strategies aimed at improving pleasure and engagement in daily activities.

Suicidal Ideation : Suicidal ideation involves thoughts or plans related to self-harm or suicide. Documenting suicidal ideation in progress notes and related signs and symptoms is of utmost importance, as it indicates a need for immediate attention and appropriate intervention to ensure patient safety. This information is vital for collaborative care and can guide treatment decisions, such as hospitalization or adjustments to medication regimens.

b. Emotion and Affect:

Euphoria : Euphoria signifies an exaggerated and elevated mood, often associated with manic episodes in bipolar disorder or substance-induced euphoria. Describing euphoria in progress notes provides insights into the patient's emotional state and can help assess the severity of manic symptoms. It aids in treatment planning, such as considering mood stabilizers or addressing substance misuse.

Dysphoria : Dysphoria represents a profound and persistent state of sadness, dissatisfaction, or unease. It is frequently observed in depression, anxiety disorders, or personality disorders. Properly referring to dysphoria in progress notes helps clinicians assess the severity and chronicity of negative emotions, guide treatment decisions, and monitor the effectiveness of interventions aimed at improving mood and emotional well-being.

Flat Affect : Flat affect denotes a reduced range or absence of emotional expression. It is commonly seen in schizophrenia or other psychotic disorders. Properly documenting flat affect in progress notes provides valuable information about the patient's emotional presentation, facilitating accurate diagnostic impressions and guiding treatment strategies , such as antipsychotic medications or psychosocial interventions.

c. Cognitive Functioning:

Disorganized Thinking : Disorganized thinking refers to difficulties in logical reasoning, coherence, or organization of thoughts. It is often observed in conditions such as schizophrenia or bipolar disorder with psychotic features. A proper description of disorganized thinking in progress notes helps clinicians assess the patient's cognitive impairment, guide diagnostic evaluations, and tailor treatment interventions that target cognitive deficits.

Impaired Insight : Impaired insight indicates a lack of awareness or understanding of one's own mental health condition. It can impede treatment adherence or decision-making abilities. Properly documenting impaired insight in progress notes helps track the patient's level of awareness regarding their illness and informs treatment strategies aimed at promoting insight and treatment engagement.

Poor Concentration: Poor concentration describes difficulties in focusing, sustaining attention, or completing tasks. It is seen in conditions such as attention deficit/hyperactivity disorder (ADHD) or depression. Appropriately noting poor concentration in progress notes helps clinicians assess the impact of cognitive symptoms on daily functioning and guides treatment decisions, such as prescribing stimulant medications or implementing cognitive-behavioral strategies to improve attention and concentration.

To note is that those are only a few examples rather than an extensive list of clinical words that can be used in your notes.

Examples of Clinical Words to Use in the Objective Section:

Vital signs:.

• Tachycardia : Rapid heart rate, often indicative of physiological stress or certain medical conditions.
• Hypotension : Low blood pressure, suggesting reduced perfusion and potential cardiovascular instability.
• Hyperthermia : Elevated body temperature, commonly associated with infection or systemic inflammation.

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Physical assessment:.

• Pallor : Abnormally pale skin tone, suggesting reduced blood flow.
• Edema : Excessive accumulation of fluid in tissues, typically presenting as swelling.
• Crepitus : Audible or palpable crackling sounds or sensations, indicating the presence of gas or air in soft tissues.

Neurological Findings:

a. Level of Consciousness :

• Alert and Oriented : Fully awake, aware, and able to respond appropriately to stimuli.
• Obtunded : Reduced alertness and responsiveness, often associated with central nervous system depression.
• Comatose : Profoundly decreased level of consciousness, with no meaningful response to stimuli.

b. Reflexes:

• Hyperreflexia : Exaggerated reflex responses, potentially indicating an upper motor neuron lesion.
• Hyporeflexia : Diminished reflex responses, suggestive of a lower motor neuron dysfunction.
• Clonus : Repetitive, rhythmic contractions and relaxations of a muscle, typically seen in certain neurological conditions.

c. Behavior and Speech:

• Psychomotor Agitation : Restlessness and excessive movement, often accompanied by rapid speech, seen in conditions such as anxiety or mania.
• Psychomotor Retardation : Slowed movement and reduced responsiveness, commonly observed in depression or certain neurological disorders.
• Pressured Speech : Rapid and non-stop speech, often difficult to interrupt, characteristic of manic or hypomanic episodes.

Diagnostic Findings (Laboratory Results):

• Leukocytosis : Elevated white blood cell count, indicating an inflammatory or infectious process.
• Hyponatremia : Low sodium levels in the blood, potentially pointing to fluid imbalances or certain medical conditions.
• Hyperglycemia : High blood sugar levels, frequently associated with diabetes or stress-related conditions.

Examples of Clinical Words to Use in the Assessment and Plan Sections:

• acknowledged the client’s need for improvement in…
• allowed the client to openly express…
• asked the client to be mindful of…
• clarified the expectations for…
• collaborated on/with…
• discussed the client’s current behavior, coping skills, triggers, and treatment plan.
• encouraged the client to express/use mindfulness/make alternative behavioral choices about…
• Educate: Provide information about the patient's diagnosis, treatment options, and self-care strategies.
• Teach: Offering guidance and skills training to enhance coping mechanisms or symptom management.
• Inform: Communicating relevant knowledge about the patient's condition, prognosis, or potential treatment outcomes.
• Cognitive Restructuring: Employing cognitive-behavioral techniques to identify and modify negative or distorted thought patterns.
• Interpersonal Therapy: Focusing on improving interpersonal relationships and resolving conflicts to alleviate symptoms.
• Mindfulness-Based Interventions: Incorporating mindfulness practices to enhance self-awareness and reduce emotional distress.
• Validated: Affirming and acknowledging the patient's experiences, emotions, and struggles.
• Empathized with: Demonstrating understanding and compassion towards the patient's challenges and concerns.
• Actively Listened: Providing undivided attention and receptiveness to the patient's thoughts, feelings, and concerns.
• Consult: Seeking advice or expertise from a specialist in a particular field related to the patient's condition.
• Refer: Directing the patient to another healthcare professional or specialty service for further evaluation or treatment.

Final Thoughts:

We, at Mentalyc , strive for excellence. So, here’s a piece of advice if your goals align with ours. Your progress notes should strike a balance between objective observations and subjective experiences. While objectivity provides measurable and observable information, subjectivity acknowledges the patient's individual experience and perspective. Combining both elements enhances the comprehensiveness of progress notes.

Consider the following strategies while crafting notes:

Objective Language:

• Use standardized rating scales or measurement tools to quantify symptom severity, such as the Hamilton Rating Scale for Depression or the Brief Psychiatric Rating Scale.
• Document observable behaviors, such as changes in sleep patterns, appetite, psychomotor activity, or social interaction.
• Incorporate relevant laboratory findings, imaging results, or diagnostic assessments to support clinical assessments and treatment decisions.

Subjective Language:

• Quote the patient's own words or descriptions of their experiences, providing insights into their subjective perspective.
• Use empathetic and validating language to acknowledge and reflect on the patient's emotional struggles.
• Employ descriptive language or metaphors to capture the patient's subjective experiences, facilitating a deeper understanding of their inner world.

Avoid Jargon and Stigma:

While clinical language is essential in psychiatric progress notes , it is crucial to strike a balance and avoid excessive jargon or stigmatizing terminology. Ensure that the language used is accessible and understandable to all healthcare professionals involved in the patient's care. Avoid stigmatizing or judgmental terms that may perpetuate stereotypes or hinder effective communication. Choose language that promotes empathy, respect, and dignity for the patient.

Ask for Help:

Mentalyc offers a sophisticated solution that empowers you to meticulously shape your progress notes by leveraging our extensive range of templates and assessment tools. Renowned as a frontrunner in the field of electronic health records (EHR) for behavioral health specialties, Mentalyc m delivers an intuitive and resilient charting platform designed to fulfill all your requirements while alleviating the weight of documentation. By embracing our innovative system, you can redirect your attention toward what truly holds significance. Embark on this transformative journey by scheduling a demo today or initiating a free trial to witness firsthand how our cutting-edge solutions can enrich your professional practice.

References:

• American Psychological Association. (2010) . Documentation in psychotherapy. American Psychologist, 65(7), 663–673.
• Ward, K. D. (2006) . Documentation: Charting and legal considerations for mental health professionals. Journal of Psychosocial Nursing and Mental Health Services, 44(11), 16–19.
• Green, B. E., & Tuerk, P. (2014) . A clinician's guide to clinical words. Journal of Mental Health Counseling, 36(3), 240-249.
• Sarmiento, I., Connell, M., & Kesten, K. (2016) . Enhancing the quality of mental health progress notes: A systematic review of the literature. Journal of Psychiatric and Mental Health Nursing, 23(1), 68-80.
• Gibson, K. J., & Rhynas, S. J. (2015) . The use of language in psychiatric nursing practice. Journal of Psychiatric and Mental Health Nursing, 22(2), 99-108.

About the author

Salwa Zeineddine is an expert in the mental health and medical field. She has extensive experience in the medical field, having worked as a medical researcher at the American University of Beirut. She is highly knowledgeable about therapist needs and insurance requirements. Salwa is passionate about helping people understand and manage their mental health, and she is committed to providing the best possible care for her patients. She is an advocate for mental health awareness and works to ensure that everyone has access to the resources they need.

Learn More About Salwa

All examples of mental health documentation are fictional and for informational purposes

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Do you know what these 17 common workplace buzzwords and phrases really mean?

• Corporate jargon can be confusing, and even annoying.
• In fact, a lot of people throw around these phrases and buzzwords without really even knowing what they mean.
• We've highlighted 16 common phrases people use in the corporate world, like "move the needle" and "tee it up" — and offered definitions for each.
• Visit Business Insider's homepage for more stories.

Corporate lingo is notoriously annoying.

Peppering your speech with a few clichés once in a while is fine, but becoming overly reliant on jargon will make you hard to understand.

Practically everyone has suffered through a conversation or presentation featuring a boss or a coworker needlessly stuffing buzzwords into presentations and conversations. Most of the time, it's better to just be clear and say what you mean.

Related stories

For everyone who doesn't speak "corporate," here's a helpful list of translations:

1. 'Drink the Kool-Aid'

According to a Forbes article , this morbid phrase comes from the infamous 1978 Jonestown deaths. The incident saw over 900 followers of cult leader Jim Jones's 900 die from drinking cyanide-laced Kool Aid. Today, the saying is synonymous with blindly following something. Yikes.

2. 'Break down the silos'

This doesn't have anything to do with destroying a farm's grain-storing structures. It just means fostering collaboration between different departments within your organization.

3. 'Tee it up'

This tidbit of golfing terminology just means to organize or prepare something.

4. 'It's a paradigm shift'

This term is merely a fancy way of saying that something is a fundamental change.

5. 'Low-hanging fruit'

Referring to someone or something as low-hanging fruit means that they're easily obtained.

6. 'One throat to choke'

When something goes wrong, it's easier to hold one person or entity accountable. That's what this violent phrase refers to.

7. 'Move the needle'

No, this doesn't refer to sewing. Moving the needle just means you've made a big difference.

8. 'Bite the bullet'

When you bite the bullet, you take on an unpleasant or difficult task. The phrase dates back to battlefield surgeries, where soldiers might bite paper cartridges holding gunpowder and bullets to cope with the pain.

9. 'Run it up the flagpole'

Thank the original 1960s "Mad Men" for this phrase, which means to test out an idea to determine its popularity.

10. 'On the bleeding edge'

Gross. This is just a gruesome way to say that something is incredibly advanced.

11. 'Par for the course'

Here's some more golf-related jargon. When something's par for the course, it just means it's normal or expected.

12. 'Limited bandwidth'

Technically, bandwidth refers to signal transmissions. In the corporate world, it refers to the capacity to deal with something.

13. 'Synergy'

Synergy is just jargon for cooperation and collaboration.

14. 'Core competency'

Your core competencies are the skills and abilities that distinguish you from rivals.

When you hear someone in the office mention a deck, they probably aren't talking about their latest home-improvement project. A deck is the series of slides that accompanies the presentation.

16. Out of pocket

This simply means "unavailable." For example, if your boss says they'll be "out of pocket" all afternoon, it likely means they'll be offline and unreachable. 

17. Leverage

The simple definition of "leverage" as a verb is, "to use for gain." 

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• Main content

100+ buzzwords and jargon bugging us in 2021

Sep 2, 2021 | The Red Jacket Diaries blog | 1 comment

It’s not that these words are wrong. It’s just that overuse has turned them into something we recognize as “a profound-seeming [word or] phrase devised by someone important to make something sound better than it is.” That’s how Olga Khazan described buzzwords in a collection for The Atlantic that included pivot, root cause, value-add and circle back .

As Josh Bernoff says of jargon, “If you say ‘utilize’ when you just mean ‘use’ and ‘operationalize’ to mean ‘put into action,’ you’re just puffing yourself up.”

As I’ve said before, jargon and buzzwords are annoying and hard to read. But that’s not all. We don’t trust someone who seems to be hiding behind jargon. We make judgments about the people using weasel words. We read between the lines to find out what’s really being said. (We don’t care how much a company says how “open and transparent” it is; we look at its actions.)

I put a call out on social media to find out what terms are bugging people these days. More than 100 candidates came back. Some – like leverage and utilize – should really be in a Hall of Jargon Shame, having been annoying us for years.

Here are the top 10 by votes:

• Agile, agility (able to move quickly and easily)
• Reach out (a dramatic way of connecting with someone)
• Synergy, synergize, synergistic (interaction resulting in a whole that is greater than the sum of its parts)
• At the end of the day (when everything is taken into consideration; ultimately; or as I like to add, “It’s night.”)
• Circle back (discuss, consider or come back to later)
• Unpack , as in “let’s unpack that” as if it’s a suitcase (analyze)
• Authentic (a possibly more impressive way of saying real or genuine)
• Growth hacking (experiment-oriented digital marketing for fast company growth)
• Pivot (a marked change to adapt)
• Solution (a way to solve a problem or deal with a situation).

And 100 more contenders (I had to look up the meaning for some of these):

• 100% (said in agreement)
• Actionable (practical)
• Amplify (increase the volume or cause something to become more intense)
• Badass (tough, uncompromising, intimidating)
• Bandwidth,  as in “Do you have the bandwidth to take this on?” (energy/ability to do something)
• Bankshot (a shot in billiards or basketball played to rebound; I guess this means a risky manoeuver?)
• Bespoke (custom; even if you’re talking about a suit, I’m not a fan)
• Best of breed (best of its kind; what is it, a dog show winner?)
• Boil the ocean, as in “We can’t boil the ocean” (to undertake an impossible task)
• Cadence (inflection of the voice or notes or rhythm; used these days in place of frequency )
• Calibrate (check something’s accuracy/performance in comparison to a standard)
• Collaborative (two or more people working together; cooperative)
• Collusion (secret or illegal cooperation)
• Commitment to excellence (Are you committed to something? Show me, don’t tell me)
• Concretise (make an idea or concept real)
• Correct me if I’m wrong (usually said with the possibly misplaced confidence of not being wrong)
• Curate (select, organize and maintain a collection)
• Deep dive, deep learning (in-depth examination or analysis)
• Deliverable (something to be provided; results)
• Deploy (use, move into position)
• Digital native (someone familiar with computers and the internet from an early age)
• Disruptor (as a job title, someone who causes radical change)
• Distraction (recently surfacing in politics as a new reason for “leaving a post”)
• Double down (strengthen a commitment to a particular strategy)
• Drill down (examine or analyze something in greater depth)
• Due diligence (an audit to confirm facts or details, usually of financial records)
• Energy (strength and vitality)
• Engage (attract attention or involvement)
• Enterprise (a business or company; often seen in “enterprise-wide”)
• Execute (carry out a plan)
• Experiential (involving experience and observation)
• Fintech (computer programs and other technology supporting banking and financial services)
• Firehose of information (a huge amount of information coming at you at once)
• Fulsome (be careful with this one; could either mean “excessively flattering” or “a large quantity”)
• Gestalt (in psychology, something that has particular qualities when you consider it as a whole which are not obvious when you consider only the separate parts of it)
• Hack (come up with a clever way of managing a tricky situation or problem; usually a tip or trick will do)
• Honestly, to be honest (if you have to say you’re being truthful, it suggests you haven’t been)
• Hop on a call (join a call)
• Hyperlocal (relating to a small community or geographical area)
• “I don’t disagree” (you may or may not agree or you may have no opinion, but you’re avoiding a commitment)
• Iconic (widely established, recognized or known)
• Ideate, ideation (overused mashup of “idea” and “creation;” try think or form ideas )
• Impact, impactful (have a strong effect)
• Implement (put into effect; use)
• In the loop (keep informed)
• In this space (in this area or market)
• Incentivize, incent (a terrible way of saying you want to encourage an action with a reward)
• Innovate, innovative (introduce something new; really, REALLY new)
• Integrate, integrated (bring together or blend into a unified whole)
• Intersectionality (how race, class, gender and other individual characteristics intersect and overlap)
• Internet of Things/IOT (the network of things embedded with sensors, software and other tech to connect and exchange data with other devices over the internet)
• Journey (the act of travelling from one place to another, but often used to grandly reference a simple program or company change)
• Leading (most important)
• Lean (maximum value, minimum waste)
• Lean in (appearing engaged, interested, motivated)
• Learnings (knowledge gained from experience)
• Leverage ( use is a more friendly term)
• Machine learning (artificial intelligence that allows software to become more accurate at predicting results)
• Methodologies (a system of methods or set of procedures)
• Millennial (someone born between the early 1980s and late 1990s)
• Mindset (someone’s attitude or beliefs)
• Mirror (for when you can’t just copy but “reflect” someone or something)
• Modalities (the particular way of doing or experiencing something; try mode instead)
• Myself (as in “Myself and my colleague” instead of the correct “My colleague and I”)
• Narrative (a spoken or written account; try story instead)
• Offline (used in meetings to suggest a more detailed discussion that involves fewer people)
• Omnichannel (providing the same customer/employee experience across all platforms – mobile devices, laptops and in the store/office)
• Onboarding (introducing a new hire or client to your company)
• Optimize (why make the best/most effective use of something when you can optimize ?)
• Out of pocket (for many of us, it means losing money; for others, it means being unavailable)
• Out of the box (usable immediately)
• Overarching (a grander way of saying overall )
• Paradigm (a model, example or pattern; does anyone really use this any more?)
• Passionate (too often used in résumés to show how strongly the person feels about work)
• Ping, as in ping me (contact me)
• Platform (in business, usually an application or website to provide a service)
• Procure (a fancier way of getting something)
• Put a pin in it (take a break from discussing a topic; “hold that thought”)
• Quick win (a fast, easy, visible improvement, often used when launching a new program)
• Resonate (an emotional response or connection; something stays with you or speaks to you)
• Retargeting (showing ads to visitors who leave your website without buying)
• Seamless (smooth and continuous)
• Side hustle (a way of making money on the side of your job)
• Siloed (systems, departments, etc. isolated from others, preventing cooperation)
• Socialize (share and collect comments, as in, “I’m going to socialize [something] with the group”)
• Sports analogies, like put it in the net , take it to the end zone , get it across the finish line
• Stakeholders (those with an interest or concern in a business)
• State-of-the-art (using the latest design or technology)
• Stepping us through (carefully explaining something)
• Strategize (come up with a plan)
• Succinct (not a buzzword, just an overly fancy way of saying brief and clear )
• Supercharge (exciting way of saying how you’ll make something faster or more powerful)
• Think outside the box (explore creative and unusual ideas; do people still say this?)
• Transformative (causing a marked change in someone/something)
• Unique (unlike anything else; one-of-a-kind; much rarer than you would think reading news releases)
• Utilize (use)
• Voice of the customer (what your customer says about their expectations and experiences with your company)
• Walk back (take back a statement or reverse a decision)
• Wheelhouse (speaking of sports analogies, your area of interest or expertise)
• Woke (alert to injustice).

What to do about all those buzzwords and jargon? Be aware of and watch out for them. Be especially wary of ones that have more than one meaning, like fulsome . Challenge someone who wants to utilize them, and offer a better word ( use ). As Josh Bernoff suggests: “Imagine that each jargon word costs $20. Then you might be able to get the balance right. Your readers will thank you.”

Related reading: Previous rants include like a boss and hack Double down on your COVID-19 jargon cleaning efforts Play ‘lockdown bingo’ with corporate clichés

Photo by Sandy Millar on Unsplash .

Jargon Plain language Words

More jargon and buzzwords readers suggested: “Plus one” to indicate agreement “It is what it is” (less than ideal situation you can’t change) “What is the ask?” (the amount of money or favour requested) “Drop” (release music, software or whatever)

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