case study on video conferencing

Competition winner: Zoom Video Communications: Flash in the Pandemic or Enduring Success?

This case won the Outstanding Case Writer Competition: Hot Topic 'Responding to shocks'  category at The Case Centre Awards and Competitions 2022 . #CaseAwards2022

View the video of the award presentation on 18 May 2022 .

Author perspective

Judges viewpoint, who – the protagonist.

Eric Yuan , Zoom Video Communications Inc. (Zoom) CEO.

Zoom is the online video conferencing app that exploded in popularity during the COVID-19 pandemic.

Zoom serves a wide cross-section of society, including large corporate companies, educational institutions and healthcare providers, and social gatherings between friends and family.

Zoom offers four main products: Zoom Meetings (synonymous with Zoom), Zoom Video Webinar , Zoom Phone and Zoom Rooms .

Zoom’s price had soared during the pandemic but some believed that it was just a matter of time before large rivals such as Webex by Cisco Systems, Google Meet, and Microsoft Teams caught up with Zoom’s industry leading product features.

To counter the competition, Zoom needed to continuously upgrade its products, but sceptics believed the American company’s primary driver of growth – social distancing due to the pandemic – would diminish as vaccines and therapies for COVID-19 became available.

However, some analysts suggested that part of the shift to remote work and online meetings would be permanent, suggesting a hybrid form of meetings between those at home and in the office.

Eric left his job at Webex in 2011, with Cisco wanting to emphasise aspects of social networking, which went against Eric’s vision of a cross-platform video conferencing app for businesses. Taking several co-workers with him, Eric founded Zoom.

By 2018, Zoom were recording revenues of $151.5 million, and floated an initial public offering (IPO) in April 2019. By December of that year, Zoom’s market capitalisation was $18.8 billion, up 18% since its IPO.

Zoom is headquartered in San Jose, California, with 18 data centres located globally in cities such as Amsterdam, Frankfurt, Hong Kong, New York, and Melbourne.

“Previous to Zoom, I felt like the debate around video conference apps was “Which do you feel is least terrible? Let’s use that one”… Zoom had an intersection of stable, high-quality performance plus ease-of-use, and the network effect started snowballing from there.” A Silicon Valley power user.

What would it take for Zoom to ward off challengers? Would price sensitive customers go for the likes of Microsoft Teams and Google Meet, which came bundled at no incremental cost with suites of productivity software?

Had Eric missed a ‘silver bullet’? Something that might help Zoom dominate the world of business meetings beyond the pandemic? Or would other Zoom products like Rooms and Phone, and experiments with augmented reality and virtual reality to address issues of ‘Zoom fatigue’, do the trick?

AUTHOR PERSPECTIVE 

2022 sees Malay and Gursimran claim S.P. Jain Institute of Management and Research's (SPJIMR) first Case Award.

Winning the award

Malay said: “It feels great to win this award. It means that others might find this case to be useful in their classroom. I am so pleased because the award will hopefully translate into more impact.”

Gursimran added: “Being recognised for the effort that went into writing this case is a testimony to the hard work and thought behind conceptualising, structuring, and delivering the case.”

Case popularity

Malay commented: “I think the case has proved popular because our focal company in the case - Zoom -  is such a household name, and it’s not an open-and-shut case: students enjoy debating how Zoom might evolve.”

Gursimran said: “ The topical subject, and the lucidity with which the educational themes are highlighted, in my opinion, make the case popular.”

Writing the case

Gursimran said: “Thinking and debating about Zoom's ultimate fate always excited us.

“One of the challenges was to find the financial information for Zoom’s competitors as some of them don’t provide standalone reporting. We used proxies and estimates from public sources to gather this competitive information.

Malay added: “ It really caused us to think hard about applying the Tetra-Threat framework, not only as a rear-view mirror, analytical tool, but also a tool for forward looking, creative strategies.”

Case writing advice

Malay commented: “Writing a case is a bit like photography, which needs patience and preparation. In photography, you have to set up, hoping to capture the subject in a certain light. With case writing, authors need to be looking at a focal company or market: observing, capturing information, sense-making, and sometimes adjusting the angle. Eventually, you do capture something interesting, and then it’s fun to share the story of what you’ve found.”

Teaching the case

Malay said: “I have used this case in a required course at the Master’s level, and the participants have been quite engaged in thinking through what Zoom could do going forward. I also just finished using this case in an executive education setting. What was fascinating is that as we began analysing Zoom’s performance relative to competitors (question 1), ideas and comments for other questions just began to flow. As an instructor, I always look forward to a case that enables a strong interaction with participants. This, I think, does the job.

“I also found that it helps to use small ‘buzz groups’ in class or breakout rooms in an online setting – to enable quick brainstorming around ‘What should Zoom do, after the pandemic?’”

Judges VIEWPOINT 

This competition was judged by  Julian Birkinshaw , London Business School;  Shaun Goldfinch , Curtin University;  Michael Lewis , University of Bath School of Management; and  Richard McCracken , The Case Centre.

“It’s great to see a case on Zoom – I might even use it in a course I teach.

“The case does a good job of describing the background and the current context facing Eric Yuan, and setting up the challenge he is facing today.”

“In many ways, this is a 'classic' strategy case and I can imagine students loving it.

“The case is nicely written and effectively captures some key insights, while the teaching note offers a very decent guide on how to teach the case.”

The authors

The protagonist

Educators can login to view a free educator preview copy of this case and its teaching note.

View all the 2022 winners

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The 12 Secrets To How Zoom Dominated Video Conferencing

• Post author: Mike Parsons
• Post published: June 1, 2020
• Post category: Case Study

We are back with another deep-diving innovation case study. This time we are studying the king of video conferencing:  Zoom Video .

The Zoom business is growing like crazy. In December of 2019, they had 10 million meetings a day. Fast forward to April, it’s 200 million meetings a day, by the end of the month, over 300 million participants per day on their platform.

Does the global work from home trends account for all this growth? Nope! They have been laying the foundation for growth over the last nine years. Zooms hard work and preparation was everything. Today Zoom is in the right place and the right time.

Here are the 12 reasons why Zoom dominates the video conferencing business. Their success factors span product, people, promotion and profit.

1. Zoom is video first.

Zoom is built, designed, and managed to be a video-first product. It is not an old audio product that has had video features layered on top of it. It was designed as a video product from day one.

So when you’re in a Zoom conference call, everything is all about delivering the very best video, time and again. And quality is one thing they got very right because of their focus, maybe the obsession with the video quality.

I find that I’m often presented with inferior video quality in Hangouts and Skype, and especially when there’s more than two of us on the call. To illustrate this point, I found a  video  where a group of people did the same meeting at the same time in different platforms. So we can see the difference.

Zoom Versus Hangouts

Google Hangouts

• Good for one to one
• Good for GSuite integration
• Good browser-based solution
• Poor for large groups (max 25 video users in one call, max 250 audio)

  Zoom Video

• Good for HD
• Good for large groups (max 100 video users in one call, max 1,000 audio)
• Payment required for premium features

Zoom video quality is useful in a one-on-one situation but at scale with lots and lots of people is where it excels.

2. Zoom Is Cloud-First

Zoom has several first principles. The next one is that they are cloud-first. This approach means they are not tied down to legacy technologies that are not designed and built for the cloud.

A classic comparison is Microsoft Teams. It’s got a SharePoint architecture as part of its core. And if any of you are old as I am, you’ll remember that SharePoint is undoubtedly not a cloud-first technology.

This legacy creates all sorts of limitations for Teams in terms of scale and growth. What’s so uniquely strong about the cloud and the way it performs is it helps you scale. That’s why Zoom has more than ten times the daily usage of Microsoft Teams.

Here’s what Zoom is doing in their application architecture that helps them to scale.

• Number one, they just have a better network . What they do is they use a distributed network, and this is not unsimilar to how Netflix delivers excellent quality. Netflix installs media appliances in ISP close to the delivery point, so it’s a distributed network, in the same way, Zoom has over 13 data centres. And each of them is trying to work hard to spread the video traffic workload. To use a traffic analogy, you don’t have one highway which is trying to deal with all the traffic. It’s distributed across a network of different roads.
• The second feature of the cloud approach is called multimedia routing , and this helps them deliver more than one stream at a time. What happens is this multimedia routing enables not just one, but several video streams between people to be used, distributed concurrently.
• Now when we think about the last mile, the third scale tactic is they use this multi-bitrate encoding . What happens is if it’s congested in your local network, maybe at home or by the office, they’ll drop the bit rate or the file size that they’re trying to deliver of all the audio and video. Zoom is adapting the video bandwidth even at that last mile at the very last moment.
• The last thing that they do is that they have an application layer that manages the quality of service. The layer oversees the three other points that I mentioned: the network, multimedia routing, multi-bitrate encoding.

3. Zoom Is Customer-First

Customer satisfaction at Zoom is off the charts. It’s quite remarkable compared to all of their competitors. They have ridiculously positive reviews. You can see that they have a  95% recommendation rate   There are a few products in this world that can consistently hold that sort of recommendation.

The other interesting side note here is if you want to talk about recommendation rates. The only thing that’s better than customer feedback is the NPS of their employees. They’re so damn happy in the company that they’ll recommend it to family and friends as well. But we’ll talk more about that later in this series.

How does Zoom create all the customer positivity? They continuously gather customer feedback and act on the suggested improvements. They also tack their NPS as a gauge of how they’re doing.

In a world of Google and Microsoft ecosystems containing hundreds of products – Zoom chose just one. They made a straightforward and intuitive decision to be video first, and they’ve got such an incredible focus on that. And customers are raving about it. And the growth story tells you everything about their competitive advantage.

4. A Vision Of ‘Frictionless Video’

What makes the culture of Zoom so distinct is they have a vision of the perfect world that they want to create, and they call it frictionless video communication. This vision is at the heart of how the company was formed.  So let’s have a listen now  to the founder of zoom, Eric Yuan, talking about the visions.

What’s compelling about this kind of vision is that it has become their North star. This is the lense that determines the product they’re building. The idea is the measure of everything they do as a team. Just try Googling ‘Frictionless Video’ zoom, and you’ll get over 175,000 results.

5. A Culture Of Delivering Happiness

‘Delivering happiness’ is not just a slogan sprouted by CEO Eric Juan. In fact, with all the constituents in their community, they have this idea of building a culture of happiness. and it has become the organizing principle by which they decide how they’re going to do things internally.

And once again, I’ve been able to dig up this great little interview  with Eric Yuan, the founder, and we’re going to have a listen to him talking about this idea of happiness.

What’s clear is that they make decisions based upon what it is going to help them deliver happiness to their customers and employees. And this is powerful because this is what can organize their culture and help them provide frictionless video communications.

6. Employees Are Gushing

Glassdoor has become a defacto standard for measuring the culture of an organization. And Zoom results on  Glassdoor  are off the charts.

I have not seen employee satisfaction results this good: 4.7/5.0 rating from employees, with a 96% friend recommendation rate and a CEO approval rate of 98%. These results are as good as, if not even a little bit better than Airbnb at its prime.

There are some fun insights in the commentary on Glassdoor. The listing contains both positive and negative criticism. One of the most popular negative comments was, “bottom line zoom does a great job taking care of its employees.” That’s not even negative.

I’m exaggerating, but my point is that advocacy is such a leading indicator, not only with NPS, with your clients, with your customers, but also on the inside. And if you keep the promises that you make to your team and your customers, they will be your biggest fans. The tough job is you’ve got to keep your word. So if you’re going to promise something, make sure you do it.

We’ve looked at the product and people characteristics of Zoom, and they’re pretty faultless. They’ve had their hiccups with  privacy and security   but their growth continues unabated. We’re now going to step into the world of Zoom and promotion. And I’m going to show you some killer tactics and mental models that will help you grow your business and grow the bottom line too.

7. Full-Stack Partnerships 

Now, this is perhaps one of the most powerful things that I’ve discovered in studying Zoom to kind of work out how they’ve thrived in their category.

Zoom has built a series of full-stack partnerships in the productivity suite. And this is a rather contrarian approach. Generally, brands tend to converge all into the same place. With Zoom, it’s the same promises and gimmicks, only a little different.

Zoom built their business using a different approach to the competitive set. They’ve become an essential part of the productivity world, rather than just another ‘video conference’ player.

If you look at the website of Zoom and the website of WebEx, you notice that there’s this significant difference at the level of most related websites. Zoom is highly associated with complementary products, such as calendars, and not towards competitive products, such as Webex.

The one website that is most related to Zoom is Google Calendar. The next one is Asana, and the next one is Calendly. What’s the insight here? Well, these are all complementary tools that go with Zoom together that help you get a job done, help you be productive.

Now let’s look at WebEx. The most related website is a help website, but then the list is full of other conferencing tools. So Webex is stuck in the ‘video conference’ category while Zoom is a go-to part of productivity.

Zoom achieved this by making strong product level partnerships. They are part of other people’s products. So they are deeply related to the job to be done – be productive, connect with others, do a deal, have a meeting, present, share, collaborate.

This association is a massive gain because by embedding their product in other products, they have achieved substantial differentiated growth – pre quarantine and pre-work from home.

8. Zoomtopia

The second essential approach to promotion is to bring people together, and they have a signature event called  Zoomtopia .

Now, the crazy thing is here; I want you to remember this is a video conferencing tool. If you take a look at Zoomtopia, this is more like a Ted event than a boring tech conference. It’s remarkable that they can create so much excitement around their mission and their vision of ‘Frictionless Video’ and bringing happiness to others.

You might be tempted to say this looks like a Dreamforce event. But consider this. Do you think people would get excited like this for a Skype event? Or would anyone even turn up for a Google Hangouts event?

To get this much excitement around a utilitarian product like Zoom is exceptional, and it goes to speak to the stories that they tell and how much they resonate with their community.

9. Customized Sales Training

Let’s put down the glow sticks for a second. Enough raving. We’re going to segway to the hard graft of sales of enterprise sales. And what I discovered is they have an intense and rigorous training for their sales team.

When a salesperson joins Zoom, they get them to jump into their Academy where they give a general onboarding. Then follows  Bootcamp, which is very different. It’s not the general onboarding kind. This camp is job-specific, role-specific, and they get very deep into your job.

Both onboarding and Bootcamp are taught by existing execs and team members inside the company. So you’re guided by your peers and your colleagues, which I think is very powerful, and they keep going. Once you’re fully on board, they put you in their Elevate program. This is all about your personal growth and seeing to it that you grow, that you’re challenged, that you’re fulfilled and satisfied.

10. Strong Premium Offering

Here we are, the fourth P profit. How does Zoom put the dollars in the bank? How do they grow? What’s the economic model? Are they creating value? Are they capturing value? Well, the answer is yes, yes, yes and yes. Let’s get straight into it.

This idea is a little bit counterintuitive. Zoom makes lots of money because they have a robust freemium model.

What makes it counterintuitive is that they’re giving away an excellent product for free, but here’s how it makes sense. This no-charge giveaway is the biggest money earner ever. What they discovered is that if you try the free one, you will go on to buy the premium one

This model is not just the SAAS direct to consumer model. This model even works on massive clients. Check this number out: 55% of Zoom’s enterprise deals over 100,000 started with a user trialing a free version of the product.

So if you ever were in doubt about the freemium model, this is all the proof you need. By giving their product to people to try out, even if it’s just a basic version, they end up converting them, not just for hundred dollar deals, but well over a hundred thousand dollar deals.

11. They Have A Huge Market

Now, the crazy thing here, and this market is unique; this is even to a greater extent than Revolut in our recent case study. Zoom enjoys one of the biggest addressable markets I’ve ever seen. Because frankly, who’s their market? EVERYONE.

I’m going to show you what happens when you’ve done all the things we’ve talked about and how your market just explodes under the right conditions. So what I’ve done is I’ve taken a year’s worth of data from Google search.

It’s worldwide. And I’ve compared what happened during quarantine for several products: Zoom, Skype, WebEx, Google Hangouts and Blue Jeans. And the data is off the charts.

The nearest competitor to Zoom’s growth, when we talk about the volume of search, is maybe 20%, and that’s Skype. Maybe Skype got 20% of the increase of interest and searched queries to that of Zoom.

Zoom was always ahead pre quarantine, but when quarantine hit, it was such a perfect storm. All of the things I’ve been describing in this case study came together, and their business boomed more than three times as much as the nearest competitor.

This growth demonstrates how big their addressable market is and how well they’ve set up not only their product but also their brand to enjoy the bump.

12. Efficiency Increase Over Time: Economies Of Scale

Now we’re going to some microeconomics of how the business works, and this one is killer. It’s the utopia of all Chief Financial Officers: free cash flow. But what we’re going to see is something more significant than that – the economies of scale.

Free cash flow is something that businesses often talk about. The classic thing is when two big companies merge, they talk about economies of scale and things like that. They rarely ever work out to be so true. But what is crazy is over time Zoom’s efficiency increases.

And remember, more significant is often the thing that holds companies back. If you’re a vast Fortune 500 company, and you get anywhere close to double-digit growth, you’re like a superstar. Let’s get back to free cash flow and growth at Zoom.

In January 2017 operating expenses to sales was 79%, the same as it was in 2019. Zoon kept operating expenses to sales with 79% for two or three years running, while their gross margin increased from 79% to 82%.

During the period their percentage of costs didn’t change. They were able to keep hold of that, so they delivered to more customers for the same cost, but the top line grew from a 79 to 82 gross margin.

This efficiency means that just as Zoom grows, they don’t only make the total volume of profit more significant, the percentage of revenue increases because they’re able to control their expenses.

Let’s recap

You have been sort of blitzed with 12 different ideas around people, product, profit and promotion. Now let’s pull it all together.  Zoom is a single-minded company with a deep focus on video. That’s number one, their success, and what we can take out of this is how to create a business and a product that is very focused.

I think they walk the talk here around happiness. They promise it. Sounds pretty big, but they actually deliver on it and that’s why their employees love them.

When we look at promotion, I think their best ambassadors, their best advocates are both customers and employees. And they get more profitable as they grow.

I hope you’ve really enjoyed this Zoom case study. The framework that we’ve used to dig into the business of Zoom has really been all anchored in what we call BottomUp Innovation. I hope all of you have been able to take a few ideas to use in your work.

If you’re at all interested in some of the topics that come up in this article you can get the free case study course  here .

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World-class speech ai for the best video conferencing experience.

Serving accurate real-time transcriptions to millions of video conference users, improving business efficiency and customer satisfaction.

RingCentral

Real-time Transcriptions

NVIDIA DGX A100, NVIDIA NeMo, NVIDIA Riva, NVIDIA Triton Inference Server

Accurate Transcriptions Enhance “Work from Anywhere” Collaboration

With hundreds of millions of online meetings daily, video conferencing has become an essential tool for enterprises today. Video conferencing applications use real-time transcription to offer features such as live captioning and meeting summarizations. RingCentral, a leading provider of unified-communications-as-a-service (UCaaS) solutions, transcribes over a billion minutes of meetings for 200,000 concurrent users on their platform. They were looking for a transcription solution to handle multiple accents, domain-specific jargon, and noisy environments accurately and in real time.

NVIDIA Solution

RingCentral fine-tuned NVIDIA’s state-of-the-art, pretrained speech recognition models on proprietary custom data with NVIDIA NeMo—an open-source framework for building conversational AI models. The models were deployed in production using NVIDIA Riva—a GPU-accelerated SDK for deploying world-class AI-based speech applications.

RingCentral Results

• Accuracy increased by more than 10 percent
• Better quality of tasks downstream of transcription

With NVIDIA speech AI, the RingCentral team achieved impressive accuracy for customers with worldwide accents and different domain-specific vocabularies, reducing the word error rate (WER) by over 10 percent. Customers have reported colossal differences in the quality of tasks downstream of transcripts, such as meeting summarization and sentiment analysis of video conferencing and call center sessions.

“Using NVIDIA® Riva speech-to-text, we’re able to transcribe meeting audio in real time with high accuracy while concurrently running thousands of streams, which translates to more engaging meeting experiences for millions of RingCentral users.”

Prashant Kukde Associate Vice President, RingCentral

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Video Conferencing in Organizations: 3 Case Studies

Remote conferencing is almost a standard of modern businesses. When it’s not, organizations often invest in costly business trips, bringing people together in physical spaces for collaboration. Video conferencing is a cost-effective solution for most organizations, allowing quality and engaging team communication from nearly anywhere on the globe. This becomes more crucial as businesses spread out, invest in remote branches to reduce labor costs, and move offices to areas where employing skilled individuals is easier or more cost-effective.

Video conferencing allows instant communication, enables individuals to benefit from visual communication, and supports improved quality of communication. This will help to foster collaboration and relationships between teams, suppliers, offices, suppliers, and investors. Most importantly, it will offer cost savings over travel while improving quality of communication over phone calls.

At the same time, implementations and solutions vary considerably from office to office. If you’re considering video conferencing solutions, you have dozens of options and solutions available. The following include three case studies of organizations that installed video conferencing.

First Bank operates over 100 locations, over 1000 employees, and maintains 12 call centers to support customers. Maintaining quality communication between those branches and with customers is crucial to maintaining the profitability as well as the reputation of the brand. In 2016, First Bank chose to modernize their legacy PBX systems for a RingCentral solution, supporting virtual PBX, phone and video conferencing, and both customer-facing and internal communications.

The rollout began with a single branch, where RingCentral stepped in to replace hardware, port phone numbers to new phones, and set up new software and hardware. This was quickly followed by implementation across 100 locations.

Here, employees have access to a chat and call space, enabling VoIP calling and video conferencing for anyone with access to the PBX extension. This allows employees to set up and manage video conferences as easily as they’d dial someone into a phone conference. In addition, with VoIP enabled desktop phones at most office desks, plus software on computers, employees can dial in from their computer, phone, or other device, to participate in conferences even when out of the office.

While First Bank’s video conferencing solution comprises a full virtual PBX solution, the bank currently claims to save 30% over their previous installation.

Facebook is easily one of the largest companies on the planet, with $55.8 billion in revenue in 2018 alone. The company also uses video conferencing to align its operations and offices, which are spread across 78 cities globally. Until 2018, Facebook utilized a range of internal video chat solutions, ranging from their own to other services, but made the decision to incorporate a single, company-wide solution in 2018. At the time, most video conferencing was only available at video conferencing rooms, which smaller locations and people working from home did not have access to.

Facebook chose BlueJeans, a video conferencing software solution, in tandem with their own hardware solutions. BlueJeans enabled Facebook to solve their problems by supporting video conference room solutions as well as desktop and mobile call-ins. Plus, with up to 100 users per call, personal meeting rooms, and quick link invitations, the solution brought the benefits of modern cloud to Facebook’s internal communications.

Hubspot is an online marketing company offering SaaS products to organizations around the globe. To facilitate this, Hubspot maintains 8 global offices, as well as remote workers, flex work, and work-from-home employees. This creates a strong need for regular communication inside the company to align teams, prevent miscommunication, and to remotely manage teams and work.

Hubspot uses a mixed solution designed around work management. Their primary communication tool, Slack, does not support video conferencing, but they do integrate Zoom into the tool. This allows individuals to quickly start up video calls within a few seconds with a simple invite link right inside existing tooling. Larger conference calls support up to 1000 participants per call (although this is unlikely to be needed), and enable the organization to quickly set up and manage video conferencing in a very casual way.

Zoom’s tooling also supports larger-scale calling including video conference rooms, invite links, call-ins, and a scheduler, with full support for company branding and tools.

Installing Video Conferencing

If your organization is ready to take the plunge and install video conferencing, there are a lot of options to choose from. Importantly, each of these case studies involves an organization choosing a software solution and mostly implementing their own hardware, with the exception of First Bank, which utilized RingCentral’s VoIP phones. Most video conferencing solutions providers will offer a full package, including hardware for calling inside video conference rooms, may provide laptops with video calling, headsets, and possibly VoIP phones where needed. Some will also roll out complete video conferencing software solutions, either as its own solution or part of a larger virtual phone (PBX) package.

Choosing the right solution for your video conferencing needs means reviewing how and where you communicate. For example, if your organization’s communication needs primarily revolve around a few teams contacting other teams in remote offices, internal video conferencing rooms are a good solution. If you have remote work, want to enable faster and better video calling, and need individuals to be able to connect with each other quickly, it’s important to roll out a company-side solution to laptops and other devices.

Video conferencing will improve communication, reduce the need to travel, and help teams and individuals connect with each other. Finding and choosing a provider that meets your needs is the first step, after which your provider will likely offer hardware and software to meet your needs.

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ShoreTel Saves AlphaStaff Thousands Of Dollars And Provides Disaster Recovery To Ensure Business Continuity

HELP WANTED AT HUMAN RESOURCES FIRM With 33% growth in four years, Alpha Staff outgrew its office in Boca Raton, Florida. With an outdated Panasonic PBX-based system, the company lacked disaster recovery and remote capabilities.

INTEGRATION OF REMOTE WORKERS The need for a larger office prompted AlphaStaff to reevaluate its business processes. “When in the market for a new location, we looked how we did business”, says Jack Rahner, director of IT operations for AlphaStaff. “We determined that a large percentage of our workers worked remotely or from home, and we had to upgrade a new phone system that would integrate those workers into our telephone system and support a new and quickly growing call center.”

AlphaStaff’s top priority was to gain a disaster recovery plan to ensure business continuity in case of events such as hurricanes. Since AlphaStaff provides payroll services for more than 38,000 customers, it could not afford to have a system down when people are waiting for paychecks, which is what would happen with the old system.

ALPHASTAFF INTERVIEWS THE BEST IN THE BUSINESS Rahner knew what a Voice over IP (VoIP) system could do for AlphaStaff. He began looking closely at market leaders Avaya, Cisco, Nortel, and ShoreTel. After a side-by-side comparison, ShoreTel was of interest because of the distributed nature of the system, which perfectly fit his disaster recovery plans. After five months using both Cisco and ShoreTel in lab test environments in multiple cities, AlphaStaff chose ShoreTel.

We did major architectural design evaluations of both Cisco and ShoreTel, and we were very impressed with the distributed architecture of ShoreTel, which is something Cisco did not offer, explains Rahner. ShoreTel has truly taken a revolutionary approach to designing a phone system, and provides us with disaster recovery capabilities, which was a key requirement.

SHORETEL’S DISTRIBUTED ARCHITECTURE PROVIDES MUCH-NEEDED DISASTER RECOVERY ShoreTel provided AlphaStaff with two of its ShoreGear 120/24 voice switches, and two ShoreGear 60/12 voice switches, as well as more than 150 ShorePhone IP telephones. Rahner notes that the disaster recovery features in the ShoreTel system allows the company to run its Fort Lauderdale-based business and continue to service 38,000 people without losing a step during a disaster, such as Hurricane Wilma.

“The disaster recovery capabilities are great, and actually we use them routinely,” says Rahner. “For instance, we brought down our Atlanta facility for some maintenance purposes and were able to reroute all of those calls, it was completely transparent to customers calling in.”

The ShoreTel implementation was simple, and Rahner notes that it is very easy to maintain the system, even remotely. ShoreWare Director, ShoreTel’s browser-based management interface, allows AlphaStaff’s IT personnel to access the system from anywhere on the network. Through this browser, every site and feature can be managed, including voicemail, automated attendant, and desktop applications.

“Moves, adds, and changes are much easier with ShoreTel its like night and day compared to the old system,” claims Rahner. “We’re able to manage the entire system in-house with two entry-level technicians on board. ShoreTel has a very intuitive interface, and managing the entire system is fast and easy.”

“ WE DID MAJOR ARCHITECTURAL DESIGN EVALUATIONS OF BOTH CISCO AND SHORETEL AND WE WERE VERY IMPRESSED WITH THE DISTRIBUTED ARCHITECTURE OF SHORETEL, WHICH IS SOMETHING CISCO DID NOT OFFER. SHORETEL HAS TRULY TAKEN A REVOLUTIONARY APPROACH TO DESIGNING A PHONE SYSTEM, AND PROVIDES US WITH DISASTER RECOVERY CAPABILITIES, WHICH WAS A KEY REQUIREMENT. ” – Jack Rahner, Director of IT Operations AlphaStaff.

With the ShoreTel system in place, all AlphaStaff employees are on a centralized email, phone, and voicemail system, using four-digit dialing to reach employees at either location, even when they’re working from home. ShoreWare Personal Call Manager gives users the equivalent of a desktop PBX a powerful, all-purpose tool for managing voice communications.

“Before ShoreTel, employees handed out business cards with two or three telephone numbers on them,” states Rahner. “Now, with ShoreTel, they only have to give people one number, which either reaches them wherever they are or sends the caller into voicemail, which automatically triggers an email to the intended person. Nobody misses a call and everything is centralized. We’ve improved productivity and time efficiency, as well as customer service.”

AlphaStaff is also using ShoreTel’s Converged Conferencing Solution, a 48-port conference bridge, which allows employees to quickly and easily set up conference calls on the fly, minimizing the time it takes to address customer or office related issues. “I expect the return on investment for the conference bridge will be about six months, based on what well save not using an outside service provider,” says Rahner.

OFFICE ANYWHERE ENABLES EMPLOYEES TO WORK ANYWHERE ShoreTel’s Office Anywhere allows AlphaStaff employees to choose the device they work from such as a cell phone or home phone and that device assumes the identity and capabilities of the employee’s regular office extension.

“Office Anywhere helps us solidify our brand by allowing caller ID to indicate AlphaStaff is calling, even if the call is being placed from a worker’s home office,” explains Rahner. “This has improved customer satisfaction considerably since callers just automatically reach the right person at one number, regardless of where that person is working for the day.”

SHORETEL SAVES ALPHASTAFF THOUSANDS OF DOLLARS A MONTH With ShoreTel, remote workers still utilize the PSTN network, but their calls are routed through our main office lines. Since we get much better long-distance rates than those workers do at home, were saving literally thousands every month, says Rahner.

MOVES, ADDS, AND CHANGES ARE MUCH EASIER WITH SHORETEL – IT’S LIKE NIGHT AND DAY COMPARED TO THE OLD SYSTEM AlphaStaff anticipates future growth, which the ShoreTel system can easily accommodate. The organization also plans to integrate ShoreTel into its CRM solution, which will give call center employees even more robust information on callers before picking up the phone. CRM integration will provide screen pop-ups with detailed customer information, which will maximize sales and enhance the customer’s experience.

“Changing phone systems from standard to VoIP is a cultural change, but with ShoreTel it was an easy adjustment,” concludes Rahner. “Everybody loves the ShoreTel system. The facts that were saving so much money, and I’m assured of disaster recovery, also helps me sleep much better at night. I look forward to developing a new call center in Atlanta, now that we have ShoreTel as our IP telephony partner.”

Trend Micro

CHALLENGES Trend Micro resolved the following issues by purchasing Zoom:

• Overly complex or difficult communications platforms
• Expensive hardware or software systems
• Unreliable or poor service quality
• Using too many different solutions
• Difficulties connecting remote teams or sites
• The need for a more efficient/effective way to reach customers and other external parties

SOLUTION Trend Micro purchased Zoom for the following benefits:

• Affordability
• Collaboration feature set such as screen sharing, co-annotation, remote control, whiteboarding
• Video and audio quality
• Larger meeting and webinar capacity
• Replace and/or integrate legacy conference room hardware

They use Zoom for the following:

• Internal team meetings
• Demoing their product/technology for prospects and customers
• Legal depositions or case work

They use the following Zoom products and features most frequently:

• Screen Sharing and related feature like co-annotation and remote control
• Mobile Meetings (start, join, screen share)
• H.323/SIP Room Connector
• Group Messaging (IM/Presence)
• Video Webinar

RESULTS Increased productivity by 20-39% with Zoom when compared to previous communication solutions or methods Trend Micro rates the following Zoom features when compared to the competition:

• Quality: far superior
• Ease of use / deployment: far superior
• Collaboration Feature Set: far superior
• Reliability: superior
• Customer service: superior

First Independent Trust Company in Vermont Trusts Lifesize for its Collaboration Needs

ORGANIZATION: TRUST COMPANY OF VERMONT, BURLINGTON, VERMONT, USA

The Trust Company of Vermont is a state chartered trust and investment management firm for individual investors, corporations and non-profits. Employee-owned and managed, the company is dedicated to building a strong, stable environment for clients and staff across five branches in Brattleboro, Burlington, Rutland, St. Albans and Manchester Center. Services offered include custody, investment management, trustee and fiduciary advisement, and estate planning, among others. As the first independent trust company in Vermont, the company is unique in its industry for its independence, expertise and approach to maintaining long-term relationships.

CHALLENGES Because the company is based in the rural state of Vermont, traveling between branches can often be challenging for staff and clients, especially during the harsh Winter months. Additionally, each investment manager has clients scattered throughout the state and maintaining a face-to-face relationship with them can be difficult if lengthy travel is frequently required. The Trust Company of Vermont was looking for a way to not only connect with their clients irrespective of distance; they also wanted to improve collaboration between the various branches from an internal perspective. The answer was video conferencing. When the Trust Company of Vermont first explored video collaboration options, they were discouraged at the solutions they found. Consumer-grade products like Skype did not offer the high-quality experience that the firm needed to cultivate strong client/advisor relationships. Additionally, the free video products lacked critical security features that were a necessity for the Trust Company and its clients when discussing confidential financial information. The company was eager to find a video product that provided secure, high quality video and audio without compromises.

SOLUTION We had heard of a nearby law firm in our community that had been successful with a video company called Lifesize, and we were excited to learn more, said DeBellis. Once we got in touch with Jim OMalley from Corporate Data & Voice Solutions, Inc. and saw a demo of the Lifesize Icon system, we knew we had found the answer to our problems. It was amazing to see what a true HD video collaboration solution really looked like. Though it was a sizable investment for the small firm, the employees collectively decided it was worth the cost due to the travel savings they would undoubtedly experience. After the demo, the company purchased Lifesize Icon systems for each of their conference rooms across the state. They coupled the endpoints with Lifesize touchscreen phones to enhance the simple user experience of the total solution. Additionally, the company purchased a number of Lifesize UVC ClearSea licenses to support video on desktop computers and mobile devices.

RESULTS Lifesize Icon solutions have made a positive impact on the company, both internally and externally. Though the company was a bit hesitant to introduce its clients to this new form of technology, the initial reception was outst anding. With Lifesize ClearSea, clients are able to connect with their preferred investment manager over video wherever they may be, and this convenience and flexibility won over their clients instantly. Likewise, clients and investment managers feel peace of mind knowing that the confidential conversations they have over video are secure and inaccessible by third parties. Within the organization, the company has used video in a variety of ways, from weekly training sessions to discuss changes in tax and trust law to company-wide staff meetings. Employees are even able to work from home or while on vacation in a warmer climate during the harsh Vermont winter. With the touch of an iPad or the click of a mouse, investment managers are able to connect with clients and colleagues from the location of their choice.

The Wharton School Teaches with BlueJeans

Higher education institutes have attempted for years to connect students and faculty outside of the classroom and create extended learning experiences. This problem is pronounced further when students, staff and faculty members are dispersed, but have the need to collaborate together. Students are often faced with technological challenges when it comes to study group meetings, where they would like to be able to see each other and effectively collaborate on shared documents.

One of the premiere institutes for business education is The Wharton School of the University of Pennsylvania. In their quest to achieve excellence in teaching and learning, they have pioneered several initiatives to bring cutting-edge innovative solutions to students and faculty members. This was evident when they rolled out iPad2 for all Executive MBA students earlier this year, in order to provide instant access on the go to any resource that students need. This initiative created strong connected communities of students and faculty members, thereby fostering an environment conducive to rich collaboration.

With fresh iPad2 in students’ hands, Wharton Computing wanted to find ways to bring these students back into the classrooms, even when they were physically not there. The traditional audio/web conferencing solutions did not provide the rich interactive collaboration that they were looking for. Their goal was to leverage the front-facing cameras on iPad2 and use video conferencing to bring communities together. The high-definition video conferencing systems in the classrooms at Wharton were a perfect fit as Wharton looked to bridge the historically disconnected islands of conference room systems with the mobile video conferencing devices like iPad, iPhone, etc.

The above vision of bridging classroom video conferencing systems with handheld mobile devices was made possible when Wharton discovered BlueJeans Network. Wharton has number of study groups in their Philadelphia and San Francisco Executive MBA classes that use BlueJeans to meet with fellow students in their study groups. They have also been able to use this service to attend classes taught by professors or Teaching Assistants. Several faculty members also plan to host office hours in the BlueJeans cloud, enabling students to attend them independent of where they are.

Thanks to BlueJeans Network, Wharton can continue to maintain its innovative and cutting-edge ways to enrich learning and knowledge. What was once fathomed and discussed on the whiteboards of Ivy League schools has turned into a reality, fulfilling the vision that Wharton always had to extend classrooms beyond the four walls!

An Airtight Case for the Vidyo Communication and Collaboration Platform

Vedder Price P.C. is a business-oriented law firm composed of 265 attorneys with offices in Chicago, New York and Washington, D.C. The firm offers clients a wide range of services in three core practice areas: Corporate, Labor & Employment and Litigation. Within each of these core services are a number of boutique practices. For example, the firm holds a world-class status in asset-based finance; banking; executive compensation; investment services (mutual funds); and aircraft and equipment finance.

Vedder Price incorporated video conferencing into its daily practices several years ago and, like many law firms in the U.S., has come to realize the value of video communication for a variety of company-wide applications. Due to its numerous benefits, including significant productivity gains, cost savings and employee safety, video conferencing is high on the list of technological innovations within the past decade that have the greatest impact on helping a law firm increase its revenues. When people cannot be physically present in the same location, video conferencing serves as an important medium of communication.

INDISPUTABLE EVIDENCE POINTS TO THE VALUE OF VIDEO CONFERENCING Along with cutting costs, a clear benefit of video conferencing to law firms is increased efficiency. It allows for more flexible scheduling of depositions or meetings, as travel and delays in attendance no longer need to be factored into planning. In a profession where unnecessary billable hours are a frustration to clients, the use of video conferencing ensures that a lawyers time is not wasted in airports and cabs. This is a benefit to lawyers and their clients, alike. Additionally, law professionals can now use video conferencing to perform depositions, deliver training, and comply with mandatory continuing legal education. And, any of these above-mentioned video meetings may be recorded for later viewing on the attorneys, court reporters or judges desktop or laptop computer.

However, until just recently, to gain all of the advantages that video conferencing has to offer, law firms have had very little choice but to use expensive, IT-intensive systems that require dedicated networks specifically designed to support high-end room systems. This meant a law firm needed to make a large investment in a dedicated network, purpose-built equipment and a technical staff. Scheduling a meeting, booking a conference room, conducting a remote interview, or understanding how to work a product feature, would involve contacting a third-party for support. The process was costly and complicated.

VIDEO CONFERENCING VS. VIDYOCONFERENCING VidyoConferencing has done away with the need for expensive dedicated networks and complex purpose-built equipment. Vidyo’s unique platform provides the highest quality transmission and reception of telepresence-quality video over shared IP networks (including the Internet) on standard computers.

Though Vedder Price had initially invested in a Polycom VSX 7000 system, after using it for five years, they determined that they needed something more versatile, scalable, and affordable. According to Maureen Durack, Director of MIS at Vedder Price, “We were looking for video systems that could provide us with multiple endpoints on multiple devices as opposed to the standard room-to-room connections. We needed a system that would provide HD capabilities with minimal network load and provide scalability for future expansion. Vidyo delivers a natural, life-like experience that is important for legal proceedingsand services: the ability to clearly observe participants reactions; even subtle expressions, and body language.”

Lonnie Horvat, A/V, Multimedia Specialist at Vedder Price, explains, “Our objective, when evaluating a new video conferencing solution, was to choose a system that was not tied to a propriety standard, network or equipment. Vidyo offers amazing flexibility in terms of the off-the-shelf equipment and devices that can be used as endpoints. Polycom and Tandberg offer ancient technology. They can only go so far re-engineering what they’ve been using for years. Vidyo is designed for the future; it’s a state-of-the-art platform that is capable of upgrading and moving forward as new technologies and equipment become available.”

THE VERDICT IS IN After extensively testing the Vidyo system for several months, Vedder Price was more than convinced that Vidyo was the way to go. By unanimous decision, Vidyo was the firms choice to replace its existing video conferencing system. “VidyoConferencing has given us a tremendous advantage, allowing us to expand in the future and achieve equipment freedom and geographic flexibility,” said Durack. Now that the company has switched to VidyoConferencing, they are able to use video communications and collaboration much more than they were able to with their former system — for CLE (mandatory continuing legal education that all attorneys need to complete each year), regular legal meetings between all offices, administrative meetings between office managers, and for depositions that once required extensive travel and time consumption.

According to Lonnie Horvat, “Since we deployed Vidyo, more and more of the Vedder Price staff are discovering how great it is and want to use it. It’s an, ‘If you build it, they will come’ scenario. What were seeing is that our employees now know that Vidyo is a valuable tool at their disposal; the more they use it the more they love it, and they use it again and again.”

In her closing statement, Maureen Durack says it best: “To me, Vidyo is an extension of what we always try to do with our firm’s technology to say yes we can. With Polycom we were saying no we can’t do that too often. With Vidyo, no matter how many curve balls you throw at it, it still is easy to use, works well, and achieves what we need it to do.”

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Case Study: How Video Conferencing Technology Enables Remote Teaching

One of the most exciting things about developing a communication platform like ours is seeing the innovative ways people put it to use in improving their lives. We had the opportunity to interview a young woman in the United States recently about her experience using Veeting Rooms technology to tutor a student overseas. Tiffany Yang is a native speaker of Mandarin—and she teaches this elegant language to several students in-person. Recently, she began tutoring a student in Switzerland using our technology platform to provide remote instruction. She revealed her top four favorite features of this software.

#1 Screen Sharing

The screen sharing tool is a feature that Ms. Yang finds most useful. “My student has only been learning Mandarin for a couple of years. If she has a question about something but is having difficulty explaining, she can simply show me what she is talking about on her computer screen. It makes communication easier.”

#2 White Board

During the interview, Tiffany showed us how she uses a touch-responsive mousepad to draw Chinese logograms on the shared whiteboard. The image appears line by line for the student, who can copy the characters one stroke at a time. This collaborative tool allows her to teach the student as if they were side by side in a classroom setting.

#3 Saved Minutes

Homework can be built in to the process using the document sharing, note taking, and white board tools. “During the session, we create a short article a paragraph or so in length that covers a single major idea. This is all saved automatically in the minutes and delivered to the student’s email address. I ask my student to memorize this material for next time.” When the next lesson rolls around, it’s simple to review what has already been covered, making sure the student has practiced.

#4 Real-Time Two-Way Video

As any teacher knows, it can be a challenge to keep a student focused throughout an entire lesson. Without visual cues, it wouldn’t be possible for Ms. Yang to know if her student was paying close attention. With the Veeting software, she can be on the lookout for signs of confusion or fatigue and adjust the pace of the lesson as needed.

We look forward to hearing many more stories of how our video-conferencing tool helps students get more out of their education by connecting with tutors around the world. Share your ideas for how to use Veeting Rooms for education in the comments.

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Home > Student Research > Theses and Dissertations > 1454

Boise State University Theses and Dissertations

Synchronous online peer tutoring via video conferencing technology: an exploratory case study.

Christopher David Smith , Boise State University Follow

Publication Date

Date of final oral examination (defense), type of culminating activity.

Dissertation

Degree Title

Doctor of Education in Educational Technology

Educational Technology

Major Advisor

Patrick R. Lowenthal, Ph.D.

Chareen Lee Snelson, Ed.D.

Dazhi Yang, Ph.D.

Creative Commons License

The objective of this study was to analyze the lived experiences of peer tutors who provide synchronous online tutoring services, at a large, accredited, public, four-year university located in the Middle Atlantic Region of the United States. An exploratory qualitative case study approach was used to conduct this study. The case chosen for this study consisted of a single holistic case that was both descriptive and intrinsic. Participants of the study consisted of students who were hired by the chosen university to serve as peer tutors as well as students that utilize the online peer tutoring service. Data collection and analysis for this study included semi-structured individual interviews and observations. Findings from this study were used to help improve and further expand the use of synchronous online peer tutoring in higher education.

10.18122/td/1454/boisestate

Recommended Citation

Smith, Christopher David, "Synchronous Online Peer Tutoring via Video Conferencing Technology: An Exploratory Case Study" (2018). Boise State University Theses and Dissertations . 1454. 10.18122/td/1454/boisestate

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Zoom Video Communications: Video Conferencing Growth Case Study

Zoom Video Communications has rapidly emerged as a dominant player in the video conferencing industry, with its user-friendly platform and robust feature set. The company's exponential growth in recent years has sparked interest and curiosity about the factors contributing to its success.

From technological advancements to strategic marketing initiatives, there are various aspects to explore and analyze in Zoom's journey. As we delve into the case study, we will uncover the key drivers behind Zoom's video conferencing growth and gain insights into the future trajectory of this influential communication platform.

The Rise of Zoom Video Communications

The exponential growth of Zoom Video Communications in recent years has revolutionized the way individuals and businesses conduct virtual meetings and connect across the globe. This phenomenon, often referred to as 'The Zoom Boom', has been a crucial driver in the Remote Work Revolution.

Zoom's rise to prominence can be attributed to several factors, including its user-friendly interface, high-quality video and audio features, and seamless cross-platform functionality. As the demand for remote work solutions surged, Zoom quickly became the go-to platform for businesses, educational institutions, and individuals alike.

The company's strategic marketing efforts and agile response to the evolving needs of the market further propelled its growth. The COVID-19 pandemic served as a catalyst for Zoom's widespread adoption, as organizations rapidly shifted to remote work setups. As a result, Zoom experienced unprecedented user acquisition and a surge in stock value.

The impact of Zoom's rapid ascent extends beyond its financial success, as it has fundamentally reshaped the way people collaborate and communicate in the modern era.

Technology Innovations Driving Growth

The growth of Zoom Video Conferencing can be attributed to key technological advancements, market adoption trends, and the competitive landscape.

By analyzing these factors, we can gain valuable insights into the technological innovations that are driving Zoom's growth.

Understanding the impact of these advancements and market dynamics will provide a comprehensive view of the factors contributing to Zoom's success in the video conferencing industry.

Key Technological Advancements

As technology continues to evolve rapidly, the key technological advancements within the Zoom video conferencing platform have been instrumental in driving its substantial growth in recent years.

Zoom's integration of Artificial Intelligence (AI) and Machine Learning (ML) has significantly improved the user experience by enabling features such as real-time language translation, transcription services, and advanced noise suppression.

Furthermore, the platform's robust security measures, including end-to-end encryption and multi-factor authentication, have addressed industry concerns and enhanced its appeal to enterprise clients.

The seamless integration with third-party applications and hardware, along with the development of virtual backgrounds and augmented reality features, has positioned Zoom as a leader in the video conferencing space.

These technological advancements have not only elevated user satisfaction but have also had a profound impact on the industry, setting new standards for virtual communication and collaboration tools.

Market Adoption Trends

Amidst the technological landscape, the proliferation of advanced features and integrations within the Zoom video conferencing platform has notably influenced market adoption trends, driving substantial growth and shaping the trajectory of virtual communication and collaboration tools.

This has been evidenced through a comprehensive market analysis, reflecting a significant shift in customer behavior and preferences towards video conferencing solutions. The following trends are indicative of the impact of technology innovations on market adoption:

• Increased demand for seamless integrations with other productivity tools, such as project management software and customer relationship management systems, to enhance workflow efficiency.
• Growing preference for AI-powered features like real-time language translation and transcription services, catering to diverse global user needs.
• Heightened focus on security and privacy features, reflecting the evolving concerns and priorities of customers in the virtual communication space.

Competitive Landscape Analysis

Proliferation of advanced features and integrations within the Zoom video conferencing platform has not only influenced market adoption trends but has also significantly impacted the competitive landscape, driving technological innovations and shaping the growth trajectory of the industry.

Zoom's competitive analysis reveals its strong market positioning, driven by its ability to continuously enhance the platform with cutting-edge capabilities such as virtual backgrounds, noise cancellation, and real-time language translation. These innovations have positioned Zoom as a leader in the video conferencing space, providing a seamless and immersive experience for users.

Moreover, Zoom's strategic partnerships and integrations with other technology platforms further solidify its market positioning, enabling seamless connectivity and collaboration across various ecosystems.

As a result, Zoom's relentless focus on technological advancements has set a high standard for competitors and propelled the overall growth of the industry.

User Experience and Interface Design

The user experience and interface design of Zoom Video Conferencing have played a pivotal role in shaping its rapid adoption and sustained growth within the video conferencing market. Zoom's success can be attributed to its strategic focus on user interface design and user experience optimization. Here are three key factors that have contributed to Zoom's success in this aspect:

• Simplicity and Intuitiveness : Zoom's interface is known for its simplicity and ease of use. The platform offers a seamless and intuitive user experience, allowing even non-technical users to navigate the application effortlessly.
• Customization and Personalization : Zoom provides users with a range of customization options, enabling them to tailor their video conferencing experience to meet their specific needs. This level of personalization enhances user satisfaction and engagement.
• Accessibility and Compatibility : Zoom's interface is designed to be accessible across various devices and operating systems. The platform's compatibility with desktops, laptops, mobile devices, and different operating systems ensures a consistent user experience regardless of the device being used.

Zoom's commitment to optimizing user experience and interface design has undoubtedly contributed to its widespread adoption and continued growth in the competitive video conferencing market.

Strategic Marketing and Branding

With a keen focus on strategic marketing and branding, Zoom Video Conferencing has strategically positioned itself as a market leader through targeted campaigns and brand positioning strategies. The company has effectively utilized branding strategies and marketing tactics to differentiate itself in the competitive landscape of video conferencing solutions. Zoom's success can be attributed to its ability to create a strong brand identity and communicate its value proposition to customers through various marketing channels.

Zoom's consistent branding has led to increased brand recall, ensuring that its messaging resonates with the target audience. Through a customer-centric approach and thought leadership, the company has effectively connected with its users, fostering a sense of community and trust. Additionally, leveraging marketing tactics such as content marketing and social media campaigns has further amplified Zoom's reach and engagement. These strategies have collectively contributed to Zoom's strong market presence and sustained growth.

Impact of Video Conferencing on Communication

The widespread adoption of video conferencing has profoundly impacted communication dynamics in various organizational settings.

Enhanced remote collaboration has become a cornerstone of modern work culture, fostering seamless interaction and idea exchange among geographically dispersed teams.

Furthermore, the ability to discern non-verbal cues through video conferencing has significantly enriched communication, enabling participants to better understand and respond to nuanced expressions, ultimately enhancing the overall quality of interaction.

Moreover, the global connectivity benefits offered by video conferencing have revolutionized cross-border communication, eliminating geographical barriers and enabling organizations to engage with stakeholders from diverse locations with unprecedented ease and efficiency.

Enhanced Remote Collaboration

Enhanced remote collaboration has become increasingly critical in the modern business landscape, with video conferencing playing a pivotal role in enabling seamless communication and productivity among geographically dispersed teams.

The impact of video conferencing on communication is evident in various aspects:

• Improved Remote Teamwork : Video conferencing facilitates real-time interactions, fostering a sense of connection and enhancing collaboration among remote teams.
• Efficient Virtual Meetings : Virtual meetings conducted via video conferencing platforms enable efficient decision-making processes, as participants can actively engage and contribute regardless of their physical location.
• Enhanced Productivity : With features like screen sharing and virtual whiteboards, video conferencing enhances productivity by allowing teams to collaborate on documents and brainstorm ideas in real-time.

These factors underscore the significance of video conferencing in fostering enhanced remote collaboration and driving overall business success.

Improved Non-Verbal Cues

An examination of the impact of video conferencing on communication reveals a notable enhancement in the interpretation and exchange of non-verbal cues, contributing to more nuanced and effective remote interactions. Non-verbal communication, often conveyed through facial expressions, gestures, and body language, plays a crucial role in conveying emotions and intentions. With the rise of virtual meetings, individuals have adapted to express virtual body language, leveraging features such as hand gestures, nodding, and eye contact to convey engagement and attentiveness. This shift has led to a more holistic form of communication, enabling participants to glean additional context and meaning from visual cues. As a result, video conferencing has not only bridged the physical gap between individuals but has also allowed for the seamless exchange of non-verbal cues, enriching the overall communication experience.

Global Connectivity Benefits

With the increased adoption of video conferencing across global industries, there has been a discernible transformation in the connectivity landscape, fostering heightened collaboration and communication among international stakeholders.

The impact of video conferencing on global connectivity and virtual interactions is substantial. The following benefits have been observed:

• Enhanced Global Reach : Video conferencing facilitates real-time interactions, enabling organizations to connect with partners, clients, and employees worldwide without the constraints of physical distance.
• Cost-Efficient Communication : Virtual interactions reduce the need for extensive travel, leading to significant cost savings for businesses while maintaining consistent and effective communication channels.
• Cultural Exchange and Understanding : Video conferencing allows for personalized, face-to-face communication, promoting cultural exchange and understanding, which is crucial for international business relationships.

These benefits underscore the pivotal role of video conferencing in fostering seamless global connectivity and communication.

Future Outlook and Growth Potential

As we look ahead, the trajectory of Zoom Video Conferencing's growth appears to be driven by a combination of increasing demand for remote collaboration tools and the company's strategic initiatives.

The future potential for growth in the video conferencing market is substantial, as businesses and individuals continue to recognize the efficiency and convenience of virtual meetings. With the global workforce embracing remote work and the increasing need for seamless communication, the demand for video conferencing solutions is expected to surge. Moreover, future trends indicate a shift towards more integrated and interactive virtual collaboration platforms, presenting an opportunity for Zoom to further expand its market share by developing innovative features and enhancing user experience.

The growth potential for Zoom Video Conferencing is also underpinned by its strategic initiatives, such as its focus on security and privacy enhancements, integrations with third-party applications, and expanding its international presence. By addressing evolving customer needs and technological advancements, Zoom is well-positioned to capitalize on the anticipated growth in the video conferencing industry. Additionally, the company's strong financial performance and continued investment in research and development signal a promising outlook for sustained growth.

In conclusion, the growth of Zoom Video Communications has been remarkable, with a 355% increase in revenue in 2020 compared to the previous year.

The company's innovative technology, user-friendly interface, and strategic marketing have contributed to its success.

Video conferencing has transformed communication, and the future outlook for Zoom is promising, with continued potential for growth in the global market.

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Wisconsin Supreme Court to decide on appeal affecting Manitowoc County child death case

by Brian Kerhin, FOX 11 News

MANITOWOC (WLUK) – Tim Hauschultz’s June 18 trial for allegedly ordering the punishment which led to the death of 7-year-old Ethan Hauschultz in April 2018 has been postponed indefinitely, as the Wisconsin Supreme Court considers whether to hear Damian Hauschultz’s appeal in the case.

Damian Hauschultz, now 20, pleaded guilty to reckless homicide and was sentenced to 20 years in prison for the death of Ethan Hauschultz at a home in Manitowoc County. His appeals – arguing his statements to police as a 14-year-old were involuntary and should not have been allowed at trial – were denied by the appeals court. He has now appealed to the state Supreme Court, which must first decide if it wants to hear the case. If it agrees to take the case, then it would schedule oral arguments.

Meanwhile, Damian Hauschultz’s father, Timothy, was scheduled to stand trial June 18 on felony murder and other counts for allegedly ordering Damian, then 14, to supervise the punishment which led to Ethan’s death. Ethan was Tim's great-nephew, who he had custody of.

The status of Damian’s case has a direct impact on Timothy’s case, as prosecutors are planning to call Damian as a witness. However, Damian’s attorneys have said he would not be available testify while his appeal continued.

In court Monday, Manitowoc County District Attorney Jacalyn LaBre and Timothy Hauschultz’s attorney, Donna Kuchler, agreed it could be months before the Supreme Court decides if it will take the case. A status conference was set for June 24.If the high court does take the case, it could be a year or more before a ruling is made on Damian Hauschultz’s appeal.

The complaint says on April 20, 2018, Timothy told his son Damian Hauschultz, then 14, to make sure 7-year-old Ethan Hauschultz completed his punishment.

That included, according to the complaint, Ethan Hauschultz being required to carry the log for two hours around a path in the backyard of their home. Damian said he had to carry wood for not knowing 13 Bible verses to Timothy’s satisfaction. The punishment was one week of carrying wood for two hours per day. Timothy picked out the logs, but Damian had to supervise the punishment for the younger children.

During that time the complaint says Ethan Hauschultz "struggled to carry his log" and Damian did "hit, kick, strike and poke Ethan approximately 100 times." The complaint goes on to say Damian Hauschultz also stood on Ethan Hauschultz's "body and head" while he was "face-down in a puddle." The complaint also alleges Damian Hauschultz buried Ethan Hauschultz in about "80 pounds of packed snow" where he was left for about 20 to 30 minutes without a coat or boots.

Neither parent was home when Ethan died.

Timothy Hauschultz’s wife, Tina McKeever-Hauschultz, served five-year prison term for her role in the events leading up to and failing to prevent Ethan's death. She was released to extended supervision in January.

Governor Newsom Unveils Revised State Budget, Prioritizing Balanced Solutions for a Leaner, More Efficient Government

Published: May 10, 2024

The Budget Proposal — Covering Two Years — Cuts Spending, Makes Government Leaner, and Preserves Core Services Without New Taxes on Hardworking Californians

Watch Governor Newsom’s May Revise presentation here

WHAT YOU NEED TO KNOW:  The Governor’s revised budget proposal closes both this year’s remaining $27.6 billion budget shortfall and next year’s projected $28.4 billion deficit while preserving many key services that Californians rely on — including education, housing, health care, and food assistance.

SACRAMENTO – Governor Gavin Newsom today released a May Revision proposal for the 2024-25 fiscal year that ensures the budget is balanced over the next two fiscal years by tightening the state’s belt and stabilizing spending following the tumultuous COVID-19 pandemic, all while preserving key ongoing investments.

Under the Governor’s proposal, the state is projected to achieve a positive operating reserve balance not only in this budget year but also in the next. This “budget year, plus one” proposal is designed to bring longer-term stability to state finances without delay and create an operating surplus in the 2025-26 budget year.

In the years leading up to this May Revision, the Newsom Administration recognized the threats of an uncertain stock market and federal tax deadline delays – setting aside $38 billion in reserves that could be utilized for shortfalls. That has put California in a strong position to maintain fiscal stability.

“Even when revenues were booming, we were preparing for possible downturns by investing in reserves and paying down debts – that’s put us in a position to close budget gaps while protecting core services that Californians depend on. Without raising taxes on Californians, we’re delivering a balanced budget over two years that continues the progress we’ve fought so hard to achieve, from getting folks off the streets to addressing the climate crisis to keeping our communities safe.” – Governor Gavin Newsom

Below are the key takeaways from Governor Newsom’s proposed budget:

A BALANCED BUDGET OVER TWO YEARS.  The Governor is solving two years of budget problems in a single budget, tightening the state’s belt to get the budget back to normal after the tumultuous years of the COVID-19 pandemic. By addressing the shortfall for this budget year — and next year — the Governor is eliminating the 2024-25 deficit and eliminating a projected deficit for the 2025-26 budget year that is $27.6 billion (after taking an early budget action) and $28.4 billion respectively.

CUTTING SPENDING, MAKING GOVERNMENT LEANER.  Governor Newsom’s revised balanced state budget cuts one-time spending by $19.1 billion and ongoing spending by $13.7 billion through 2025-26. This includes a nearly 8% cut to state operations and a targeted elimination of 10,000 unfilled state positions, improving government efficiency and reducing non-essential spending — without raising taxes on individuals or proposing state worker furloughs. The budget makes California government more efficient, leaner, and modern — saving costs by streamlining procurement, cutting bureaucratic red tape, and reducing redundancies.

PRESERVING CORE SERVICES & SAFETY NETS.  The budget maintains service levels for key housing, food, health care, and other assistance programs that Californians rely on while addressing the deficit by pausing the expansion of certain programs and decreasing numerous recent one-time and ongoing investments.

NO NEW TAXES & MORE RAINY DAY SAVINGS.  Governor Newsom is balancing the budget by getting state spending under control — cutting costs, not proposing new taxes on hardworking Californians and small businesses — and reducing the reliance on the state’s “Rainy Day” reserves this year.

HOW WE GOT HERE:  California’s budget shortfall is rooted in two separate but related developments over the past two years.

• First, the state’s revenue, heavily reliant on personal income taxes including capital gains, surged in 2021 due to a robust stock market but plummeted in 2022 following a market downturn. While the market bounced back by late 2023, the state continued to collect less tax revenue than projected in part due to something called “capital loss carryover,” which allows losses from previous years to reduce how much an individual is taxed.
• Second, the IRS extended the tax filing deadline for most California taxpayers in 2023 following severe winter storms, delaying the revelation of reduced tax receipts. When these receipts were able to eventually be processed, they were 22% below expectations. Without the filing delay, the revenue drop would have been incorporated into last year’s budget and the shortfall this year would be significantly smaller.

CALIFORNIA’S ECONOMY REMAINS STRONG:  The Governor’s revised balanced budget sets the state up for continued economic success. California’s economy remains the 5th largest economy in the world and for the first time in years, the state’s population is increasing and tourism spending recently experienced a record high. California is #1 in the nation for new business starts , #1 for access to venture capital funding , and the #1 state for manufacturing , high-tech , and agriculture .

Additional details on the May Revise proposal can be found in this fact sheet and at www.ebudget.ca.gov .

University of Michigan - Video Conferencing

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The University of Michigan uses video conferencing to support their core mission—teaching and research—as well as new applications like connecting classrooms across borders. Logitech video conferencing products deliver an optimal combination of A/V quality, ease of use, flexibility, and value to enable the university to support rapidly increasing demand for video in the classroom and beyond.

"When people come to us with an interesting new video conferencing request, our default response is to figure out how to make it work. Logitech makes it easy with high quality products at reasonable prices that are right where we want to be in terms of value and performance."

Todd L. Austin

Video Conferencing Lead, University of Michigan

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University of Michigan requires video conferencing solutions that faculty and students can easily use. In addition to USB plug-and-play simplicity, U of M needs solutions that work well in many different meeting space geometries, plus quality and durability to ensure their investment isn’t wasted.

From the Logitech BCC950 webcam to Logitech GROUP to PTZ Pro, it’s quick and easy to get up and running with any Logitech video conferencing product. Simply plug it in and it works. Video quality is top notch with clear, crisp HD images, wide viewing angles, and versatile zoom.

The combination of quality, reliability, and flexibility of Logitech video conferencing products has enabled University of Michigan to support and expand the teaching paradigm in classroom, research, and diverse meeting environments for the benefit of students and faculty alike.

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Boston Celtics defeat the Cleveland Cavaliers in Game 5 to advance to the Eastern Conference finals

BOSTON -- Boston Celtics defeat the Cleveland Cavaliers in Game 5 to advance to the Eastern Conference finals.

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HCCA Orange County Regional Healthcare Compliance Conference

Foley partner Judy Waltz, co-chair of the firm’s Health Care Practice Group and co-chair of the Providers of Health Care Services Area of Focus within the firm’s Health Care & Life Sciences Sector, is speaking on two panels during the HCCA Orange County Regional Healthcare Compliance Conference titled “OIG Compliance and Managed Care Guidance” and “Case Studies: Working with Attorneys in Your Compliance Program – The Good, Bad, and Ugly.”

The panel “OIG Compliance and Managed Care Guidance” will cover Medicare Part C and D and their impact on providers, and how the Two Midnight Rule impacts hospitals and other providers.

The panel “Case Studies: Working with Attorneys in Your Compliance Program – The Good, Bad, and Ugly” will explain what is “privileged” and why most communication is not privileged, learn how to protect privilege, and cover how to work with attorneys under privilege and why this is important.

HCCA’s Regional Healthcare Compliance Conferences offer practitioners convenient, local compliance education on a wide variety of current and emerging topics that impact compliance programs in health care settings.

Judith A. Waltz

Related insights, navigating the healthcare world update, what will it mean for the innovation ecosystem if a recovery in venture fundraising takes longer than expected, foley automotive update.

Video shows FedEx cargo plane land on its nose in Istanbul after landing gear fails

A Boeing-767 type cargo plane operated by FedEx ran into a couple of bumps and sparks as it attempted to land at Istanbul Airport in Turkey without its front landing gear Wednesday.

The cargo plane, operated by FedEx, was flying from Paris' Charles de Gaulle Airport, according to a statement by Turkey's Minister of Transport and Infrastructure, Abdulkadir Uraloğlu , when the pilot of the aircraft informed the control tower at Istanbul Airport that its landing gear had failed to open. The official said airport officials sprang into action and assisted the aircraft in touching down, while managing to remain on the runway. Emergency response, medical teams and necessary fire extinguishing equipment was also deployed on standby, Uraloğlu said.

Video footage from the landing shows the plane touching down on the runway before it tilts forward and starts dragging on its nose the runway creating a cloud of dust and sparks. It eventually comes to a stop with its fuselage touching the ground. As the plane comes to a halt, fire trucks douse the plane with water.

"With the successful guidance of our staff, the aircraft landed smoothly on its fuselage," Uraloğlu said.

No injuries reported

Two pilots were onboard the aircraft, according to Uraloğlu's statement, and were medically assessed after the landing. No injuries were reported.

The runway where the plane had landed was temporarily closed for all flights as multiple agencies gathered on site. A video shared by the minister shows crews and officials gathered around the aircraft while a fire truck and ambulance are parked on the side.

An investigation into the incident is ongoing, said Uraloğlu without going into further details into why the landing gear had failed.

Another Boeing plane issue? Don't fall for the headlines.

The freight aircraft involved in the accident is nearly 10 years old and was delivered to FedEx in 2014, according to a Boeing spokesperson. Following delivery, operators oversee ongoing maintenance for airplanes in operation. Reuters reported that Boeing 767 freighter is one of the most common cargo planes.

FedEx, meanwhile, in a statement to USA TODAY, said that the FedEx Express Flight 6268 was flying from Paris to Istanbul when it experienced an issue during landing.

"There were no reported injuries to our crew members," FedEx said. "We are coordinating with investigation authorities and will provide additional information as it is available."

While Boeing incidents have been in the news in recent months after a series of high-profile incidents, aviation experts maintain you shouldn't worry about flying .

“We don’t have to worry that there’s something systemically wrong with aviation,” Clint Balog, an associate professor at Embry-Riddle Aeronautical University, previously told USA TODAY.

Contributing: Staff, USA TODAY

Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X @saman_shafiq7.