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Coaching Business Plan Template

Written by Dave Lavinsky

Coaching Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their coaching companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a coaching business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your coaching business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a coaching business or grow your existing coaching company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your coaching business to improve your chances of success. Your coaching business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Coaching Businesses

With regards to funding, the main sources of funding for a coaching business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for coaching companies.

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How to write a business plan for a coaching business.

If you want to start a coaching business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your coaching business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of coaching business you are running and the status. For example, are you a startup, do you have a coaching business that you would like to grow, or are you operating a multiple coaching businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the coaching industry.
• Discuss the type of coaching business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of coaching business you are operating.

For example, you might specialize in one of the following types of coaching businesses:

• Business coaching: A business coach specializes in helping business owners clarify their business’s vision and goals.
• Career coaching: A career coach specializes in helping individuals reach their professional goals.
• Life coaching: A life coach specializes in helping people make positive progress in their daily lives, relationships, and careers.
• Performance coaching: A performance coach specializes in helping individuals improve their performance abilities using techniques similar to a sports coach.
• Wellness coaching: A wellness coach specializes in helping individuals develop and maintain healthy habits.

In addition to explaining the type of coaching business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of cases with positive outcomes, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the coaching industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the coaching industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your coaching business plan:

• How big is the coaching industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your coaching business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your coaching business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of coaching business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other coaching businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of self-development services, therapists, counselors, and online support groups. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of clients do they serve?
• What type of coaching business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for clients to acquire your services?
• Will you offer services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a coaching business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of coaching company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide performance coaching, executive coaching, health and wellness coaching, or career coaching services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site of your coaching company. Document where your company is situated and mention how the site will impact your success. For example, is your coaching business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your coaching marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your coaching business, including answering calls, planning and providing coaching sessions, billing clients and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth session, or when you hope to reach $X in revenue. It could also be when you expect to expand your coaching business to a new city.  

Management Team

To demonstrate your coaching business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing coaching businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in coaching or running a small business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer group coaching sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your coaching business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a coaching business:

• Cost of utilities, internet service, and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and office furniture

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of payment forms you accept.  

Writing a business plan for your coaching business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the coaching industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful coaching business.

Coaching Business Plan Template FAQs

What is the easiest way to complete my coaching business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your coaching business plan.

Where Can I Download a Sample Life Coach Business Plan PDF?

You can download our sample life coach business plan pdf here.

How Do You Start a Coaching Business?

Starting a coaching business is easy with these 14 steps:

• Choose the Name for Your Coaching Business
• Create Your Coaching Business Plan
• Choose the Legal Structure for Your Coaching Business
• Secure Startup Funding for Your Coaching Business (If Needed)
• Secure a Location for Your Business
• Register Your Coaching Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Coaching Business
• Buy or Lease the Right Coaching Business Equipment
• Develop Your Coaching Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Coaching Business
• Open for Business

Learn more about how to start your own coaching business .

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Other Helpful Business Plan Articles & Templates

Coaching Business Plan

Discover how a Coaching Business Plan can drive success in your coaching practice. Define the vision, identify the target audience, and strategize growth.

By Joshua Napilay on Feb 29, 2024.

Fact Checked by Ericka Pingol.

What is a Coaching Business Plan?

A coaching business plan is a comprehensive strategic blueprint that outlines the key goals, strategies, and tactics of a coaching business. This indispensable tool is crucial for anyone who intends to start or expand their coaching practice. The primary function of this plan is to serve as a detailed roadmap, directing the business toward its desired objectives while precisely delineating the steps required to achieve these goals.

The plan is typically divided into various sections, each focusing on a different aspect of the business. The first of these is the business description, which outlines the nature of the coaching practice, identifies the intended target audience, and articulates the unique value proposition that sets the business apart.

Next comes the market analysis. This involves an in-depth study of the potential clientele, a thorough examination of competitors, and a keen understanding of prevailing industry trends. This section provides valuable insights that inform the strategic direction of the coaching practice.

The organizational structure section provides a clear picture of the management hierarchy and staff roles, ensuring everyone understands their responsibilities and role in the larger business framework.

Following this is the product line or services section. This part describes the coaching services offered, helping potential clients understand what they stand to gain from engaging with the business.

The marketing and sales strategies section then outlines the comprehensive plans on how the business intends to attract, engage, and retain clients. This could include everything from digital marketing campaigns to referral programs.

The financial projections section estimates the business's income, expenditure, and profitability over a specific period. This vital component helps stakeholders understand the financial health and viability of the business.

Understanding and creating a coaching business plan can be a complex process, but luckily, resources like are available to guide you along the way.

If you want to improve the strategies at your Life Coaching business, check out this video:

Printable coaching business plan.

Download this Coaching Business Plan to create a thorough and detailed plan.

How does it work?

A coaching business plan provides a clear and structured blueprint for your coaching practice . It helps you define your vision, identify your goals, and devise strategies. Here's a step-by-step guide on how to use and fill out a coaching business plan:

Step 1: Executive Summary 

Start with an executive summary that provides an overview of your coaching business. This should include your business name, location, the services you offer, and your unique value proposition. Include keywords relevant to your business for SEO purposes.

Step 2: Business Description 

In this section, describe your coaching business in detail. Explain what type of coaching you provide (life coaching, business coaching, etc.), who your target audience is, and how your services will benefit them. Mention "Printable Coaching Business Plans" if your plan is intended to be printed and used offline.

Step 3: Market Analysis 

Carry out a market analysis to understand your competition and potential clients. Identify the needs and preferences of your target clients and how your services can meet these needs. Analyze your competitors and identify ways to differentiate your services.

Step 4: Organization Structure 

Outline the structure of your business. If you have employees, detail their roles and responsibilities. This step helps ensure everyone understands their part in your organization.

Step 5: Services 

Describe the coaching services you offer. Be clear and detailed so potential clients know exactly what they're getting.

Step 6: Marketing and Sales Strategies 

Devise a plan for attracting and retaining clients. This could involve social media marketing, content marketing, networking events, referral programs, etc.

Step 7: Financial Projections 

Finally, make financial projections for your coaching business. Estimate your income, expenses, and profitability over a specific period. This step is vital for understanding the financial viability of your business.

Coaching Business Plans Example (sample)

A coaching business plan is crucial for any aspiring or established coach. It outlines the blueprint for your coaching practice, detailing the strategies and tactics required to achieve your business objectives. Several examples of such plans can be found online in PDF format, providing a comprehensive view of a well-crafted coaching business plan.

For instance, a sample life coach business plan may include an executive summary, a detailed description of the business, market analysis, organizational structure, a list of services, marketing and sales strategies, and financial projections. Each section is meticulously laid out, offering a step-by-step guide to starting and growing a successful life coaching business.

A coaching business plan also often includes a SWOT analysis, outlining the business's strengths, weaknesses, opportunities, and threats. It may also detail the coaching service's unique selling proposition (USP) and pricing strategy.

Coaching Business Plans PDF can be downloaded, printed, and used as a reference or template for creating your business plan. They offer valuable insights into the intricacies of running a coaching business, making the process less daunting for newcomers and more streamlined for experienced coaches.

Download this Coaching Business Plan Example:

When would you use this Template?

The Coaching Business Plan template is an invaluable resource that can be used in various scenarios by different practitioners in the coaching industry. Its comprehensive structure and detailed sections make it appropriate for various uses. Here are some instances when you might find this template particularly useful:

• Starting a New Coaching Business: If you're launching a new coaching practice, this template can serve as your roadmap. It helps you define your business vision, identify your target audience, map out your services, and create a marketing strategy. It also aids in financial planning and forecasting.
• Expanding an Existing Business: For coaches looking to grow their existing businesses, this template can guide you through the process. It can help you assess your current position, identify growth opportunities, plan new services, and develop strategies for attracting more clients.
• Securing Funding or Investment: A well-prepared Coaching Business Plan is essential if you're seeking funding from investors or applying for a business loan. It gives potential investors a clear picture of your business, its profitability, and its growth potential.
• Re-evaluating Business Strategy: The business environment is dynamic, and things can change rapidly. If you need to reassess your business strategy due to changes in market trends, competition, or client needs, this template can help. It allows you to systematically evaluate each aspect of your business and devise new strategies accordingly.
• Educational Purposes: For students studying business or coaching, this template can serve as a practical tool for understanding how a coaching business operates. It provides insights into the planning and strategic thinking of running a successful coaching practice.

Streamlines Your Vision 

A Coaching Business Plan template helps to streamline your vision and goals. It provides a structure that guides you in detailing your business's mission, vision, and objectives, making it easier to communicate what you aim to achieve.

Enhances Strategic Planning 

The template aids in strategic planning. With sections for market analysis, marketing strategies, and financial projections, it ensures that you consider all crucial aspects when planning for your coaching business.

Saves Time and Effort 

A free coaching business plan template saves you the time and effort of starting from scratch. The pre-defined sections make filling easy, allowing you to focus more on the content and less on the format.

Facilitates Funding Acquisition 

A well-prepared business plan is vital when seeking investment or applying for loans. The template helps you present your business professionally and organization, increasing your chances of securing funding.

Promotes Accountability and Evaluation 

You can set clear goals and objectives for your coaching business with a business plan. This promotes accountability and allows regular evaluation of your business's performance against set targets.

Encourages Comprehensive Market Analysis 

The template encourages a comprehensive market analysis, including understanding your competition and identifying your target audience. This analysis is critical for making informed business decisions and strategizing effectively

Why use Carepatron as your Coaching Business Plan app?

Carepatron stands out as a premier Coaching Business Plan app for several compelling reasons. As a platform designed with the needs of coaches in mind, it offers a broad range of features that streamline creating, managing, and implementing a strategic business plan.

• User-Friendly Interface: The interface of Carepatron is designed to be straightforward and intuitive, making it accessible to users of all levels of tech-savvy. The platform guides you through drafting your business plan with clear instructions and prompts, making it easy to input your information and develop a comprehensive strategy.
• Powerful Collaboration Tools: Carepatron's robust collaboration features set it apart from other Coaching Business Plan Software. These tools enable real-time collaboration, allowing multiple stakeholders to simultaneously contribute to the business plan. This feature benefits coaching businesses with teams or partnerships, ensuring everyone is aligned and working towards the same goals.
• Flexible Customization Options: With Carepatron, you're not confined to a one-size-fits-all template. The platform allows for extensive customization, enabling you to tailor your business plan to your coaching business's specific needs and goals. Whether you specialize in personal life coaching, corporate executive coaching, or health and wellness coaching, you can create a plan that accurately reflects your unique services and target market.
• Uncompromising Data Security: Carepatron places a high priority on data security. The platform employs stringent security measures to protect your business plan and any other sensitive data against unauthorized access and breaches. You can have peace of mind knowing your information is secure.
• Cloud-Based Accessibility: As a cloud-based platform, Carepatron allows you to access your business plan from any device, at any time, and from anywhere with an internet connection. This level of accessibility ensures you can work on your plan, review it, or share it with stakeholders whenever you need to.
• Seamless Integration: Carepatron integrates seamlessly with various other tools and platforms, enhancing your productivity by streamlining your workflow. Whether you need to pull data from another system or want to connect your calendar for better planning, Carepatron makes it possible.

Blackbyrn, S. (2023, July 3). Coaching Business Plan In 10 Steps [Guide For 2023]. Coach Foundation . https://coachfoundation.com/blog/coaching-business-plan/

Lavinsky, D. (2023a). Coaching Business Plan Template. Growthink . https://www.growthink.com/businessplan/help-center/coaching-business-plan

Lavinsky, D. (2023b). Coaching Business Plan Template. PlanBuildr Business Plan Software . https://planbuildr.com/coaching-business-plan/

Lavinsky, D. (2023c). Life Coach Business Plan Template [Updated 2023]. BusinessPlanTemplate.com . https://www.businessplantemplate.com/life-coach-business-plan-template/

Procopio, J. (2023). How To Write a Business Plan for a Life Coaching Business + Free One-Page Life Coaching Business Plan - Bplans. Bplans: Free Business Planning Resources and Templates . https://www.bplans.com/business-planning/industries/how-to-write-a-business-plan-for-a-life-coaching-business-free-one-page-life-coaching-business-plan/

Sutton, J., PhD. (2023). How to start your life coaching Business Plan & template. PositivePsychology.com . https://positivepsychology.com/life-coaching-business/

Upmetrics. (2023, April 20). Coaching Business Plan Template (2023) . https://upmetrics.co/template/coaching-business-plan

Zhou, L. (2023, April 24). How to create a simple life coaching business Plan (2023). Luisa Zhou . https://www.luisazhou.com/blog/coaching-business-plan/

Commonly asked questions

Professional coaches across various fields, such as life, wellness, and executive coaching, primarily use a Coaching Business Plan. Additionally, partners, investors, and the executive team associated with a coaching business utilize this plan to gain clarity and focus on the business's vision, mission, and growth strategy.

A Coaching Business Plan is typically used at the startup phase of a coaching business to define its vision, mission, and strategy. However, it is also used during the expansion phase of the business, for regular business reviews, and when seeking investments or partnerships.

The Coaching Business Plan serves as a comprehensive roadmap for a coaching business. It helps define the business vision, identify the target audience, map out services, craft a marketing strategy, and plan finances. Additionally, it provides a snapshot of the business today and lays out the growth plan for the next few years.

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Coaching Business Plan Template

Written by Dave Lavinsky

Coaching Business Plan

You’ve come to the right place to create your Coaching business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Coaching businesses.

Below is a template to help you create each section of your Coaching business plan.

Executive Summary

Business overview.

Premier Health Coaching Services Is a startup health coaching company located in Seattle, Washington. The company is founded by Tracy Hoffman, a health coach who holds a Master of Science degree in Food Science and Nutrition from the University of Washington. She is a certified health coach in the state of Washington, and has successfully counseled over 300 clients during the past six years as a health coach employed by a corporate medical health plan provider. Her expertise has brought her “celebrity” status. Her blog and podcasts have brought over 20,000 followers as she speaks about nutrition and health matters. Her client base of over 300 clients has already committed to follow her when she makes this professional move to start her own company, Premier Health Coaching Services.

Premier Health Coaching Services will provide a comprehensive array of health-related products and services, including holistic care, skeletal and muscular alignments, sports nutrition, nutrition and diet support, balanced lifestyle counseling and other health services. This will be a broad-based service, meeting the needs of individuals from all walks of life and in all health-conditional lifestyles. Premier Health Coaching Services will be the top-performing health coaching company within the Seattle, Washington regional area.

Product Offering

The following are the services that Premier Health Coaching Services will provide:

• Individual and group health coaching services
• Nutritional and physiological body assessments
• Skeletal and muscular alignments
• Holistic healing: aromatherapy, acupuncture, massage
• Physical therapist services
• Weight assessment and counseling
• Work-life balance alignments
• Balanced lifestyle counseling
• Product sales: nutritional supplements; health-related products

Customer Focus

Premier Health Coaching Services will target everyone in the Seattle, Washington regional area, including Bellingham and other outlying areas. In particular, they will target those individuals who seek assistance with physically therapeutic and lifestyle balance services. They will also target those individuals who are sports professionals and those who are dedicated to a sports lifestyle. Adults of all ages, including seniors, will be targeted as customers and Premier Health Coaching Services will address the needs and serve each individual with the best possible service and support team.

Management Team

Premier Health Coaching Services will be owned and operated by Tracy Hoffman. She has recruited her former associates, John Blackwell and Melissa Rodriquez, to become associates in leading her team.

Tracy Hoffman holds a Master of Science degree in Food Science and Nutrition from the University of Washington. She is a certified health coach in the state of Washington and has successfully counseled over 300 clients during the past six years as a health coach employed by a corporate medical health plan provider. Her expertise has brought her “celebrity” status, and her blog and podcasts have brought over 20,000 followers as she speaks about nutrition and health matters. Her client base of over 300 clients has already committed to follow her when she makes this professional move to start her own company, Premier Health Coaching Services.

John Blackwell is a well-known and much-admired health coach, overseeing 100 clients on a regular basis. He specializes in sports nutrition and already has the commitment from each client to follow him as he makes this professional move to Premier Health Coaching Services.

Melissa Rodriquez is much-beloved by her weight management and nutritional balance clients and is known for her emphasis on holistic solutions to health problems. Her client base of over 100 clients has committed to follow her as she makes this professional move to Premier Health Coaching Services.

Success Factors

Premier Health Coaching Services will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of professional health coaches, counselors, nutritional experts, and holistic care providers.
• A comprehensive menu of services available during daytime and evening hours, including health coaching, lifestyle and nutritional coaching, holistic care, physical therapy and natural health and healing products.
• Premier Health Coaching Services offers modest pricing, setting a price structure that best meets the health insurance plans of all individuals. Comparatively, the service is a lower-cost option than competitors.
• Products offered, including nutritional supplements and natural health products, are priced lower than retail health food stores.

Financial Highlights

Premier Health Coaching Services is seeking $200,000 in debt financing to launch its Premier Health Coaching Services. The funding will be dedicated toward securing the location space and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing campaigns. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the pro forma financial projections for Premier Health Coaching Services.

Company Overview

Who is premier health coaching services.

Premier Health Coaching Services is a newly established full-service coaching and health management company in Seattle, Washington. Premier Health Coaching Services will be the most reliable, total health-directed, and effective choice for clients throughout Seattle and the surrounding communities. Premier Health Coaching Services will provide a comprehensive slate of coaching services, natural health treatments, and natural products for all clients to utilize. Their full-service approach includes an extensive list of health and holistic-related services and products.

  Premier Health Coaching Services will be able to manage and service up to 50 clients at any time, with the ability to increase hours of operation to add more clients. The team of professionals are highly qualified, certified, and experienced in coaching, life-balance counseling and nutritional health. Premier Health Coaching Services removes all the headaches and issues of searching for and finding the right fit for the services of various coaches in multiple locations, as all services are now offered under one roof. In addition, Premier Health Coaching Services will be known for delivering the best customer service.

Premier Health Coaching Services History

Since incorporation, Premier Health Coaching Services has achieved the following milestones:

• Registered Premier Health Coaching Services, Inc. to transact business in the state of Washington.
• Has over 50 client contracts already in place with Premier Health Coaching Services. Has natural health providers in acupuncture, massage, aromatherapy, and physical therapy under long-term contracts.
• Began recruiting a staff of assistants and office personnel at Premier Health Coaching Services.

Premier Health Coaching Services

The following will be the services Premier Health Coaching Services will provide:

Industry Analysis

The health coaching and related services industry is currently at $15,653M, and is expected to grow over the next five years to over $23,587M in 2028, with a CAGR of over 7% during the forecast years. This substantial increase will be due to clients who are increasingly aware and in need of better performance in physical activity, nutrition and eating habits, weight management, diabetes prevention, and medication adherence.

These specific areas are all covered under health coaching, group coaching and lifestyle coaching, which are increasingly in step with the continued growth and concern regarding these health-condition specific issues.

The growth will be driven by key players in the industry, such as major health insurance companies, governmental oversight and other agencies, who will adopt effective strategies to combat continuing health conditions. As they do; the industry sector is expected to expand further, presenting numerous opportunities for advancement.

Customer Analysis

Demographic profile of target market.

Premier Health Coaching Services will target those individuals requiring health coaching, nutritional counseling, holistic care and other natural services in Seattle, Washington. They will target former clients who may choose to contract for services with this new all-inclusive slate of services, those who are personal contacts through years of professional experience, corporations with employee health services under expiring contracts, and individuals who are referred by professionals throughout the region.

The precise demographics for Premier Health Coaching Services are:

Customer Segmentation

Premier Health Coaching Services will primarily target the following customer profiles:

• Individuals seeking contracted health coaching and life counseling services
• Insurance companies seeking expanded services for insured clients
• Corporations seeking health service contracts on behalf of employees
• Individuals seeking natural health and healing products

Competitive Analysis

Direct and indirect competitors.

Premier Health Coaching Services will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pacific Health & Physical Therapy Group

Pacific Health and Physical Therapy Group provides muscular, skeletal and physical therapy for individuals who are referred to the service by employers under contract with the group. Contracts are yearly, endorsed by the corporate human resources managers. The group provides a variety of services for clients, including a therapy spa, physical therapy services, muscular and skeletal exercise routines, and other kinesiology-related services.

The promise by Pacific Health & Physical Therapy Group is to provide accurate, detailed plans to better the lives of their clients through muscular and physically therapeutic services. The emphasis is on corrective treatments, including exercise. The Pacific Health & Physical Therapy Group provides a 4-Step Treatment Plan that covers diagnosis; analysis of treatment; care routine; extended therapy. This is a plan that is personally designed for each client and care providers follow the plan during each client visit.

Seattle Physical Therapy Associates

Seattle Physical Therapy Associates is composed of ten physical therapists, each with a roster of clients who routinely book a minimum of twenty therapy visits each. This solidifies the basis for revenue for Seattle Physical Therapy Associates and creates an on-going program of increased health properties for clients as visits continue.

Seattle Physical Therapy Associates is focused on providing physical therapy; as such, the pricing for services is higher than other full-service centers. The motto is: Creating the Best Environment for Our Clients’ Best Results. Clients are treated at least twice a week, as physical therapy continues. As the favorite physical therapy group in Seattle, the company can demand higher pricing levels, and those levels are paid by primarily corporate clients, as a result.

Ballard Holistic Health Company

Ballard Holistic Health Company is headquartered in Ballard, located in northwest Seattle. The region is a mixed-population of older university students, young couples with children, and senior residents with longevity in the region. Housing is a mixture of condos converted to apartments, older single home dwellings and multi-use leased homes. The clientele for the Ballard Holistic Health Company is generally seeking holistic treatments as curative or preventative alternatives to western medicine. The company is housed in a former home, large enough to showcase natural health and healing products. Weekly classes directed to nutrition, healthy living styles, and vegan/vegetarian living topics are discussed in group sessions. Merchandise for sale includes books, tapes, vegan foods and protein alternatives, such as plant-based foods. Also offered are a wide array of natural health products and nutritional supplements.

Competitive Advantage

Premier Health Coaching Services will be able to offer the following advantages over their competition:

• A comprehensive, all-inclusive menu of services available during daytime and evening hours, including health coaching, lifestyle and nutritional coaching, holistic care, physical therapy and natural health and healing products.
• Products offered, including nutritional supplements and natural health products, are priced lower than direct competitors.

Marketing Plan

Brand & value proposition.

Premier Health Coaching Services will offer the following unique value proposition to its clientele:

• Highly-qualified team of certified professionals who are able to provide a comprehensive slate of services and products to meet consumer demand for solutions for medical conditions, lifestyle choices, and other physical or mind-body needs.
• Substantial number of long-term contracted clients, as well as corporate clients who utilize services for employees.
• Reliable natural health and healing products sold below retail costs at competitive natural product stores.
• Pricing structure for corporate and individual clients is modest and reasonable.

Promotions Strategy

The promotions strategy for Premier Health Coaching Services is as follows:

Word of Mouth/Referrals

Premier Health Coaching Services has built up an extensive list of contacts over the years by providing exceptional service and skilled expertise for clients. They have communicated to Premier Health Coaching Services that they will continue renewing their contracts because they are highly-satisfied with the services provided at the former place of business. Once advised by the professionals that they were leaving the former company, the clients were eager to sign new contracts to continue coaching services with Premier Health Coaching Services. Former and current clients were also willing to offer referrals and spread the word of the new company starting comprehensive services just ahead.

Professional Associations and Networking

Tracy Hoffman, John Blackwell and Melissa Rodriquez are each well-established within their chosen fields and will spread the word of the new startup within their professional associations. Networking among corporations within the region will also begin, as corporate clients can offer large, long-term contracts for employees who require multiple visits or treatments.

Social Media Marketing

With the high number of followers who track Tracy Hoffman, the use of social media marketing will be pivotal to the startup. Multiple social media marketing campaigns will be launched, identifying the professionals who are starting the company and inviting new followers to engage with each via posts and comments. Former and current clients will also be included in short video reels, offering testimonials regarding the service received by these professionals. A social media marketing manager will be hired for three months to cover the costs of startup campaigns.

Website/SEO Marketing

Premier Health Coaching Services will utilize the services of the social media marketing manager to create website content and images to announce the opening of the company. The website will be well organized, informative, and list all services that Premier Health Coaching Services is able to provide. The website will also list their contact information and link to an easy reservation site for clients to book appointments online. The social media marketing manager will also oversee SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Seattle health coaching” or “natural health or holistic services”, Premier Health Coaching Services will be listed at the top of the search results.

The pricing of Premier Health Coaching Services will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Premier Health Coaching Services. Operation Functions:

• Tracy Hoffman will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent several months recruiting the executive staff: members:
• John Blackwell, a well-known, certified, and much-admired health coach, will be the Vice President, overseeing 100 clients on a regular basis. He specializes in sports nutrition.
• Melissa Rodriquez, a professional counselor in weight management and nutritional balance, will be the Strategic Manager. Her client base of over 100 clients has committed to follow her as she makes this professional move to Premier Health Coaching Services.
• Gary Ragan, an accountant with ten years of experience, will become the Staff Accountant, providing all client accounting, tax payments, and monthly financial reporting.

Milestones:

Premier Health Coaching Services will have the following milestones complete in the next six months.

• 5/1/202X – Finalize contract to lease company staff, client and workroom space
• 5/15/202X – Finalize personnel and staff employment contracts for the Premier Health Coaching Services
• 6/1/202X – Finalize contracts for Premier Health Coaching Services corporate clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into the Premier Health Coaching Services building location
• 7/1/202X – Premier Health Coaching Services opens its office for business

Tracy Hoffman holds a Master of Science degree in Food Science and Nutrition from the University of Washington. She is a certified health coach in the state of Washington, who has successfully counseled over 300 clients during the past six years as a health coach employed by a corporate medical health plan provider. Her expertise has brought her “celebrity” status, as her blog and podcasts have brought over 20,000 followers. She is dedicated to nutrition and health-balance matters. Her client base of over 300 clients has already committed to follow her when she makes this professional move to start her own company, Premier Health Coaching Services.

Financial Plan

Key revenue & costs.

The revenue drivers for Premier Health Coaching Services are the fees they will charge to the clients for their services. Secondary revenue drivers will include the natural health and nutritional supplement products sold at the company location.

The cost drivers will be the overhead costs required in order to properly staff Premier Health Coaching Services. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Premier Health Coaching Services is seeking $200,000 in debt financing to launch its health coaching and natural health service company. The funding will be dedicated toward securing the location space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the social media marketing and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Contracted Clients Per Month: 1,200
• Average Fees per Month: $50,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, coaching business plan faqs, what is a coaching business plan.

A coaching business plan is a plan to start and/or grow your coaching   business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Coaching  business plan using our Coaching Business Plan Template here .

What are the Main Types of Coaching Businesses?

There are a number of different kinds of coaching businesses , some examples include: Business coaching, Career coaching, Life coaching, Performance coaching, and Wellness coaching.

How Do You Get Funding for Your Coaching Business Plan?

Coaching businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Coaching Business?

Starting a coaching business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Coaching Business Plan - The first step in starting a business is to create a detailed coaching business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your coaching business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your coaching business is in compliance with local laws.

3. Register Your Coaching   Business - Once you have chosen a legal structure, the next step is to register your coaching business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your coaching business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Coaching   Equipment & Supplies - In order to start your coaching business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your coaching business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful coaching business:

• How to Start a Coaching Business

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How to Write a Coaching Business Plan That Helps You Thrive + Template

May 17, 2023

The Coach Factory Team

New coaches often overlook the importance of having a business plan from the beginning , but this critical document will guide your business through its growth stages. It’s a strategic tool that helps you visualize your goals, track your progress, and provide a clear picture of your business’ vision, financial health, and operational needs.

Without a business plan, you’ll face the risk of wandering aimlessly in your coaching practice and struggling to achieve your goals. The absence of a well-defined plan may leave you vulnerable to various challenges and setbacks. 

You may find it difficult to attract and retain clients without a clear value proposition and targeted marketing strategies. You may also struggle with financial management, pricing your services appropriately, and tracking your progress towards revenue goals. 

Plus, the absence of a business plan can lead to a lack of focus, scattered efforts, and a sense of uncertainty about the direction of your coaching practice. Ultimately, without a business plan, you may miss out on valuable opportunities for growth and struggle to thrive in the competitive coaching landscape.

Whether you’re transforming your coaching side gig into a full-time venture or scaling up your existing coaching business, this article will walk you step-by-step through creating a detailed coaching business plan that will propel you toward success.

• Why Your Coaching Practice Needs a Business Plan

A business plan guides your coaching business, directing you through your initial startup phase to growth and beyond. It helps you chart your course, establish milestones, and provide clear directions to your desired destination, similar to how a roadmap directs a traveler.

One of the most significant benefits of a business plan is its role in decision-making. When faced with decisions like introducing a new service or investing in advertising, your business plan provides the context and data to make informed choices. It helps align your decisions with your overall business objectives and strategies, ensuring that every step leads you closer to your goals.

How do I turn my coaching into a business?

If you’re already coaching and are ready to turn your hobby into a full fledged business, one of your first steps is to craft a business plan. As you work through the parts of the plan, you’ll be forced to make decisions about what to name your business , who is your desired clientele , what services you’ll offer , what kinds of expenses and revenue you expect, and how you’ll market the business.

Whether you run your coaching business as a side hustle or as a full time venture, as long as you are making money from coaching, you can officially call it a business. 

Can I write a business plan myself?

Yes, even a novice can write a simple business plan by working through the seven key elements: an executive summary, a company description, market analysis, organizational structure, sales and marketing, financial goals, and an appendix. Use the free 12-page workbook linked at the bottom of this post for a plug-and-play business plan template. 

How much does it cost to start a coaching business?

The costs for launching your coaching business can vary widely from a minimal few hundred dollars to a substantial investment of multiple thousands of dollars. When you dig into the financial parts of your business plan, you’ll be able to start listing the potential expenses you expect: certifications, website hosting and design, online video conferencing tools, hiring an accountant, etc. 

The good news is that you can start simply by offering online coaching to people in your current sphere of influence and as you generate income, branch out with additional features such as a coaching website or a client management system . There’s no need to put everything in place at once. You can build your business as you go, but the coaching business plan provides the blueprint to help you identify next steps. 

Can I make a living as a coach?

Yes, you can! If you have the primary traits that all coaches need and are willing to invest in your professional development and learn the basics of online marketing, you will likely attract enough ideal clients to earn a living wage. It’s not an easy path; it will take dedication to start your own coaching business, of course.  But over time, many coaches are able to generate six-figure annual salaries by doing what they love — helping others achieve their aspirations. These highest paid coaches tend to have the most expertise and work as business coaches. But there’s plenty of room for coaches of all niches and experience levels to find their ideal clients and serve them. As you continue coaching, you’ll refine your practice, find better clients, and be able to charge higher rates .

• Tips for Writing the 7 Key Elements of a Coaching Business Plan — With Workbook

Launching a coaching business requires more than just expertise in a specific niche. It demands a strategic approach and a clear vision for your business’s future. 

A well-crafted business plan has seven key elements, each of which serves a distinct purpose that aids in decision-making. These seven steps are included in a convenient PDF workbook format so you can record your thoughts and get started on your own business plan right away. Download yours and fill it out as you read the rest of this article that fleshes out the directions in the template.

1. Write an executive summary

The executive summary is the doorway to your business plan, providing a concise and enticing overview of your coaching business. It gives potential investors, partners, and other stakeholders a snapshot of your business, its goals, and how it intends to achieve them.

Here are five tips for writing an impactful executive summary.

Begin with the basics

No matter the setting, introductions are essential for making a great first impression. An introduction sets the stage and provides context for the following information. Start by providing basic information about your coaching business, like your business name , location, and specific coaching services.

Clearly state your business objectives

Are you looking to become a leading life coach in your region, or are you aiming to carve out a niche as a specialized career coach for professionals in the tech industry?

You must convey your business goals and give a time frame for achieving them. Although shooting for the stars is always important, your business plan goals should be simple enough to understand. So stick to setting goals that are specific, measurable, attainable, relevant, and time-bound (SMART).

Highlight your unique selling proposition (USP)

What makes your coaching business unique? Do you have a distinctive coaching methodology, special qualification, or experience that sets you apart?

Your USP is the core reason clients choose you over other coaches. It should be a central part of your branding and messaging to help attract and retain clients. When including it in your executive summary, dig deep to highlight aspects of your coaching business that help potential stakeholders see your value to the industry.

Outline your growth plan

Outlining your growth plan in your executive summary shows your ambition and forward-thinking approach to potential investors, partners, and stakeholders.

Briefly describe your plan for achieving your business objectives and expanding your coaching practice. Include any steps you plan to take in setting your business up for future success, like targeting new market segments, introducing new services, scaling your operations, and setting a flexible timeline for hitting certain milestones.

Write your executive summary last 

Even though the executive summary appears first in your business plan, you should write it last after completing the other sections. This way, you’ll accurately summarize the key points.

Remember, the executive summary is your chance to capture the reader’s attention and entice them to read the rest of your business plan. Make it compelling, informative, and engaging.

2. Create a company description

The company description is a comprehensive introduction to your coaching business. This section is where you set the stage, providing readers with an understanding of your services, target audience, business structure, and mission and vision. 

The more specific you are, the better.

Coaching Services

Start by defining the coaching services you provide. Describe your services in detail, whether you’re a life coach , career coach, or fitness coach. Explain the process, duration, and client expectations from each session. If you offer unique methodologies or techniques, highlight them.

Business Structure

Here, you’ll discuss the legal setup of your coaching business. Always include information about any staff you employ, like administrative help or other coaches, and their roles within your company. Are you a sole proprietor operating independently or set up as an LLC with partners or team members?

Target Audience

The people you want to help are central to your coaching business, so you must dedicate time and space to highlight them. Identify their demographics, such as age, gender, location, and income bracket. Additionally, it would help if you detailed things like their values, interests, and challenges.

Are they professionals seeking career advancement, individuals pursuing personal growth, or athletes aiming to improve performance?

The more detailed you are about your ideal client, the better you’ll tailor your services and marketing strategy.

Mission Statement

Your mission statement articulates your coaching business’s core purpose. It answers the question, “Why does your coaching business exist?” 

The mission statement should capture the essence of your coaching practice, the services you provide, and the value you deliver to your clients. It needs to be clear, concise, and compelling to your ideal client .

This mission guides every present decision and strategy in your business. It’s a constant reminder of your business’s purpose and the impact you aim to have on your clients’ lives. It helps to align your team’s efforts and fosters a sense of shared purpose.

Vision Statement

Unlike the mission statement, which focuses on the present and your business’s purpose, the vision statement is future-oriented. It embodies your aspirations and describes what ultimate success looks like for your coaching practice.

Your vision statement should inspire and motivate—it’s the big dream you’re working towards. It aligns you and your team (if you have one) around a common goal, creating a sense of unity and purpose.

Remember, keep your vision statement ambitious yet grounded in reality. Allow it to reflect the growth and impact you genuinely believe your coaching business can achieve in the future. A compelling vision statement will help you maintain focus and momentum as you build your coaching business.

3. Conduct market analysis and research

Navigating the coaching industry without a clear understanding of the market is like wandering in a forest without a map. You may stumble upon some great discoveries, but you’ll probably spend much time circling back to familiar ground. The goal is to continue to move forward with as little friction as possible. 

The market analysis section of your coaching business plan serves as your compass and map to help you quickly learn and navigate the coaching industry.

Industry Overview

Begin with a broad overview of the coaching industry— this might include the industry’s current size, growth rates, and key trends or shifts in the industry. You can find much of this information through industry reports, market research firms, and business publications.

Competitor Analysis

Identify your main competitors and analyze their services, pricing, marketing strategies, and strengths and weaknesses. Gather this information through their websites, client reviews, and social media channels. Understanding your competition will help you find ways to differentiate your coaching business.

Market Trends

Being aware of and responsive to emerging market trends will allow you to tweak your services and marketing efforts to satisfy evolving client preferences. This foresight ensures your business stays relevant and remains a competitive player in the changing landscape of the coaching industry.

Shine a spotlight on key market trends that could steer the course of your coaching business. For example, if you notice the tide shifting towards remote work, this could signal a surge in demand for virtual coaching services.

Opportunities and Threats

Based on your industry overview, target market analysis, competitor analysis, and market trends, identify potential opportunities for your coaching business and any threats that could impact its success.

For example, an opportunity might be a growing demand for a specific type of coaching in your area, while a threat could be a high level of competition from other coaches in your niche. Detailing both will show you new ways to approach and solve potential issues while allowing you to explore new things.

4. Outline your organizational and managerial overview

The organization and management overview of your business plan outlines the structure of your business and the team running it. This section should clearly define who is involved in your coaching business, their roles, and why they are fit for these roles.

It’s an opportunity to showcase the expertise and capabilities within your coaching business, which can build confidence among potential clients, partners, and investors.

Are you a sole proprietor, or have you formed an LLC, a partnership, or a corporation?

Start by defining the legal structure of your business. This information is crucial as it impacts your taxes, liability, and other legal aspects.

Organizational Chart

If your business has more team members other than you, create an organizational chart that shows the hierarchy and relationships between different roles. This provides a visual representation of your business’s structure. Include snapshots of who’s in management and what your role entails.

Advisors and Support

If you have any advisors or support services involved in your business, such as an accountant, a lawyer, or a business coach, mention them here. They add credibility to your business and show that you have expert support in managing your coaching business.

5. Craft a sales and marketing plan

Your business plan’s sales and marketing section outlines how you will attract and retain clients. It should detail your strategies for raising awareness of your coaching services, engaging prospects, and ultimately converting them into clients.

This section should be dynamic, adapting to your market’s changing needs and your business’s growth.

Marketing Objectives

Align your marketing goals with your overall business objectives.

For instance, if one of your business goals is to increase your client base by 25% over the next year, one of your marketing objectives might be to grow your email list by 50% in the same period. This would give you a larger pool of potential clients to engage with, supporting your overall goal of expanding your client base.

Also, detail how you plan to scale your marketing efforts as your business grows. Consider investing in more sophisticated marketing technology, hiring a marketing professional, or expanding into new marketing channels.

Target Market

Everything in your marketing plan has to appeal to your ideal client . Understanding their demographics, needs, and preferences will allow you to tailor your marketing messages effectively to gain their attention.

Marketing Strategies

Describe the marketing channels and strategies you plan to use. Mention everything from content marketing (blogging, webinars, ebooks), social media marketing (LinkedIn, Facebook, Instagram, Twitter), email marketing, networking (industry events, local business groups), public speaking, or offering introductory coaching sessions. 

Explain why you believe these strategies will be effective for reaching your target market.

Marketing Funnel 

A marketing funnel is a pipeline that shows how potential clients will move from an initial encounter with your brand to purchasing your services and beyond. This section details your steps for converting a prospect into a client. Include aspects like initial consultations, proposals , a follow-up process, and the sale of a coaching package.

The systems or technology you use to facilitate this process, such as customer relationship management (CRM) software, is information that would validate the efficiency of your funnel, so remember to include it. 

Brand Development

Discuss how you will build your brand and information on developing your coaching website and creating a consistent brand identity across any directory listings and all your marketing materials and channels.

It would be best if you also detailed how you will position yourself as an expert in your field, such as publishing articles or speaking at events. This will give your coaching practice more credibility and make it easier for potential stakeholders to trust your vision. 

6. Financial goals and projections

Your coaching business plan’s financial goals section clearly shows your current financial status and future projections. It provides insight into the profitability and sustainability of your business, which is especially important if you are seeking investors or loans.

Remember, this section will likely require more research and preparation than other sections of your business plan. Be as accurate and realistic as possible in your projections. Consider seeking the assistance of a financial advisor or accountant to ensure that your financial plan is sound and realistic.

Financial Goals

Begin by outlining your financial goals. Remember to keep your goals within reasonable limits based on your current resources.

Do you plan to achieve a certain revenue target within a specified period by attaining a specific number of paying clients?

Startup Costs

Startup costs will not apply to every coaching business, but if you’re starting, itemize your startup costs. This could include costs for setting up your office, purchasing equipment, marketing expenses, professional fees (like licensing or certification), and other initial expenses.

Revenue Projections

Provide a detailed breakdown of your projected income. For a coaching business, this will usually involve estimating the number of clients you will serve, the price of your coaching packages, and any other income streams (like workshops, ebooks, etc. ).

Expense Projections

Similarly, outline your projected expenses. This could include rent (if you have a physical office), utilities, marketing costs, salaries (if you have employees), and other operational costs. Also, remember to account for less recurring costs like equipment upgrades or professional development.

Cash Flow Analysis

A cash flow statement shows how changes in balance sheet accounts and income affect cash and cash equivalents. It breaks the analysis down into operating, investing, and financing activities.

Break-even Analysis

This analysis shows when your business will be able to cover all its expenses and begin to make a profit. It’s essential to investors as it shows the viability of your business.

Funding Request

If you’re seeking funding, present your needs for the next 3-5 years. Explain why you need the funds and how they will help grow your business.

Financial Statement

If your business has been running for a while, include your current financial statement. It should provide a snapshot of your business’s financial health and include a balance sheet, income statement, and cash flow statement.

7. Beef up your coaching business plan with an appendix 

The appendices section of your business plan serves as a repository for any additional information or documents that support your business plan but don’t necessarily fit within the body of the plan.

These materials can provide extra depth and credibility to your business plan, allowing readers, such as potential investors, lenders, or partners, to dive deeper into certain aspects of your business if they wish.

Remember these three tips when organizing your appendix.

• Only include relevant documents like certifications, awards, customer testimonials, letters of recommendation, detailed market research, patents, product pictures, legal documents, contracts, etc.
• Create a table of contents to give readers a quick view of what’s in the appendix. Readers can then quickly locate the documents they’re interested in.
• Include references to the appendix throughout your business plan to provide context and quick referencing.
• Free Life Coaching Business Plan Template

A well-structured business plan is a vital first step for new coaches serious about building a thriving coaching business. By investing time and effort in developing your business plan, you create a strategic roadmap for your business and set the foundation for success. Your business plan will guide your decision-making, help you stay focused on your goals, and enable you to measure progress and make necessary adjustments.

Download our free 12-page Coaching Business Plan Template, designed specifically to help you navigate crafting an effective business plan. This template provides a clear framework and guidance on the essential elements to consider as you plan your coaching business.

Written by The Coach Factory Team

We're a team of coaching enthusiasts who hire and work with coaches. Members of our team run businesses in the coaching industry or provide services that support coaches, and several of us are coaches ourselves.

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How To Develop A Coaching Plan: 12 Examples and Templates

Successful coaching doesn’t happen by accident, and even the best coaching tools can fail to deliver results without a proper game plan.

Creating a coaching plan is a foolproof way to ensure you deliver the right solutions in the most strategic way for your clients, so you can supercharge their chances of success like a pro.

Before you begin, we recommend working along with Quenza’s tools, for just $1 for the first month . Our 1-month trial of Quenza’s toolkit will give you all you need to plan out your coaching strategy easily and efficiently, so that you can help your clients achieve their goals even more effectively.

What To Include In Your Coaching Plan

Coaching plans are strategies for the work that you’ll do with a client throughout the course of your collaboration. They help you ‘blueprint’ your coaching program or package from start to finish, essentially solidifying the ‘how’ and ‘with what’ of your sessions together.

Having a plan allows you to develop a logical path forward for your client. While it may follow an established coaching framework such as GROW or CLEAR, it will inevitably be a customized roadmap that includes your professional tools and which is aligned with your client’s goals.

Coaching plans help you ‘blueprint’ your coaching program or package from start to finish, essentially solidifying the ‘how’ and ‘with what’ of your sessions with clients.

Coaching plans typically cover the logistics of your coaching relationship, such as: [1]

• Your processes for onboarding or orienting your client, e.g. your initial conversations and coaching agreement
• How you will help your client set goals or identify their growth/development opportunities
• The resources and tools you’ll provide them with, e.g. lessons, coaching exercises, and activities
• Your approaches for measuring progress, e.g. with assessments, surveys, or milestones
• How you’ll support them along the way, such as with feedback or discussions, and
• Your plan for keeping them engaged, motivated, and on track.

Let’s look at a few examples.

Coaching Plans For Employees

As a leader or executive, planning helps you ensure your employees get the most from their team coaching or motivational program .

To illustrate, the career experts at Indeed.com suggest that a step-wise coaching plan for employees should include: [2]

• Establishing their strengths
• Identifying potential development areas
• Giving them a chance to self-assess their performance
• Identifying obstacles that prevent them from improving their performance
• Offering possible solutions to help them overcome their challenges
• Helping them set goals
• Collaborating on an action plan, and
• Organizing regular follow-up sessions.

Coaching Plans For Teachers

Organizing an online course ? Here are some good examples of coaching plans for teachers that you might find helpful:

• This example reading coaching plan starts with an identification of areas for improvement and considers some example strategies and evaluation tools
• The Australian Institute for Teaching and School Leadership discusses four stages of Planning, Contracting, Coaching, and Evaluating in this sample coaching plan for teachers , and
• More practical examples can be found in this Coaching Manual for Schools by TeacherToolkit.

3 Examples and Samples

Given the growth in popularity of online coaching, it’s now easier than ever to find sample activities for your coaching plans. Quenza’s free Expansion Library includes more than a few examples that are easy to customize for personal sessions or group workshops and programs.

Life Domain Satisfaction

Life coaching clients often begin coaching without a clear idea of their obstacles, and life satisfaction assessments are one of the best ways to help them as a coach.

Quenza’s Life Domain Satisfaction exercise invites coachees to explore how they feel about their family relationships, financial circumstances, career, and more so that they can identify focus areas and set coaching goals.

Strength Interview

With the Strength Interview Expansion, coaching clients can explore what brings them energy, and what helps them feel and perform at their best.

There are ten questions they can work through as part of goal-setting, intake, or any stage of your coaching plan, and this versatile tool works wonderfully in career, health, life, business coaching , and more contexts.

Sample questions include:

• What activities did you like most when you were a child?
• What are you looking forward to in the future? and
• What brings positive energy into your life?

Brief Needs Check-In

Quenza’s Brief Needs Check-In is a practical way to help clients create a habit of tuning into their emotional needs.

This activity guides clients to develop a habit of exploring their thoughts, feelings, and sensations to identify ways that they can feel fulfilled, satisfied, or happier.

Also available as a guided meditation , the Check-In can easily be adapted for group or individual coaching plans.

How To Develop A Coaching Plan

Every coach’s working style will be unique, meaning that only you know what steps are essential to delivering your very best results for clients.

Once you’ve laid your plan out as key stages, you can then start curating and assembling all the tools, forms, and content you’ll use to bring it to life.

Essentially, developing a coaching plan is about:

• Establishing your timeline – how many sessions will your work together involve? Over how long?
• Planning out your approach – Where on this timeline should your key stages take place, ideally? and
• Putting it all together.

At the end of this, you should have a coaching action plan that takes you from the start to the end of your client journey.

Building Your Action Plan: 5 Tips

Quenza’s tools not only help you build your coaching strategy, but they’re also specially designed to help you put it into practice.

Whether you’d like to develop your very first action plan as an e-coach or digitalize your signature approach, Quenza makes it easy for you to:

• Map out a Pathway of steps, with your choice of activities, forms, or tools for each
• Establish a timeline by setting intervals between each step, and
• Deliver your content to clients securely, so that everything goes according to (the) plan!

If you know what your key steps are and are keen to follow along with your $1 trial, the following tips can help you put it all together:

• Browse your Expansion library for adaptable coach tools that might suit your client and plan.
• Digitalize hard-copy exercises and forms from your arsenal using Quenza’s Activity builder
• Take some inspiration from Quenza’s ready-made Expansion Pathways to decide on intervals, timing, and stages for your plan
• Feature your logo on your activities using Quenza White Label
• Design your own assessments and worksheets from scratch using the Wheel of Life tool .

The Best Way To Create A Coaching Plan

There are a plethora of ways to go about planning your coaching approach, from pen and paper outlines to spreadsheets and calendars.

For the best possible results, however, an all-in-one software solution is generally best – one that’s designed not just to help you plan, but which will also augment the impact of your professional skills.

With Quenza, you have a purpose-built toolkit that helps you do precisely that.

9 Templates and Tools Included in Quenza

As you organize your plan using Quenza’s Pathways, we recommend checking out the following tools and templates:

• Self Contract – You can’t always be around to motivate your clients, but with this clever activity, you can empower them to drive themselves. This tool includes a framework for a self-contract that encourages them to implement a positive change by a certain date, sparking greater accountability in those you coach.
• A Strengths Versus Weaknesses Approach – Another great exercise for clients who are lacking motivation, this Expansion walks them through what it feels like to take a strengths focus rather than operating from their weaknesses.
• Implementation Intentions – This ‘If-Then’ planning exercise encourages coachees to overcome obstacles with a contingency plan so that they can bridge the ‘gap’ between intention and action in pursuit of their goals.
• Consulting the Future Self When Making Choices – Many coachees struggle with decision-making when a conflict arises between their short- and long-term goals. This exercise helps them reduce decision-related regret by shifting their focus to the future, so they can consider all the potential outcomes of a decision they’re currently facing.
• Urge Surfing – In a similar way to the previous Expansion, Urge Surfing helps clients overcome the temptation to give in to cravings in the present moment. This exercise can acquaint coachees with their urges and teach them to ride them out until they diminish naturally.

If it’s coaching forms you’re looking for, Quenza’s Expansion library is also where you’ll find a helpful:

• Pre-Coaching Questionnaire
• Effectiveness of Session Evaluation
• Coach Evaluation Form , and
• Session Notes for Clients , among others.

Creating a Coaching Plan with Quenza: An Example

Ready to try creating your coaching plan?

Quenza’s Creating a Positive Body Image Expansion Pathway is a great example of how a completed coaching plan might look and feel, complete with Activities for each step and daily intervals between them:

Use this Expansion Pathway as a guide for how to organize your content and space it out, or adapt it to create a custom plan of your own.

Once you’re ready to curate your own plan, why not try:

• Starting with intake or informed consent forms
• Introducing your coaching process with a personalized video in your first Activity
• Using assessments like the Wheel of Life to get to know your client
• Creating a journal or planner by replicating steps
• Collecting feedback from your clients with a Session Rating Scale , or
• Building motivational incentives into your plan?

Final Thoughts

There are myriad reasons to plan out your approach before diving straight in, and Quenza’s tools make your strategizing easy, efficient, and stress-free.

Using this resource to help you, you can craft truly engaging, personalized solutions in a step-by-step way to deliver the best possible results for your clients. If you’ve got your own tips or suggestions for creating a coaching plan, do join in the conversation below with a comment.

We hope this guide helped you create your coaching plan. Don’t forget to begin your 30-day trial of Quenza to start designing your own coaching solutions for just $1.

Quenza’s tools are professionally developed to help you deliver unique solutions your way, and will help you enhance your positive impact for even better client results.

• ^ UNT Health Science Center. (2021). Laying the Groundwork for Successful Coaching Efforts. Retrieved from https://www.unthsc.edu/values/wp-content/uploads/sites/11/Your_Guide_for_Developing_Effective_Coaching_Plans_Version_1_0_July_21_2014.pdf
• ^ Indeed.com. (2021). How To Develop a Coaching Plan for Your Team. Retrieved from https://www.indeed.com/career-advice/career-development/coaching-plan

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Creating a Simple Coaching Business Plan 101

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With an estimated market size of almost $20 billion , coaching continues to be one of the fastest growing sectors in the world. With more and more individuals and organizations understanding the true contribution and impact of coaching (boost in self-confidence, revenues, and an elevated workforce morale), the average yearly growth of the coaching industry stands at a healthy 6.7% with thousands of professionals looking at coaching as a lucrative, long term career option. There are approximately 71,000 certified coaches worldwide at this time – and that, we believe, says a lot!

If you have already taken the plunge (or are preparing to take one) and have chosen the very rewarding career of coaching, the next organic step will be to look at scaling your venture. You may have gotten in the profession with the noble thought of helping people maximize their potentials and become successful, but it is also your work and a major (if not primary) source of income for you! Making every effort to expand your client volumes and boost your revenues is absolutely necessary if you want to make your practice a continued success. 

So, venturing into developing your own coaching business can be a natural progression to your career. But just the idea of having your own coaching business is not enough. Once the brainstorming process is over, how do you move forward and put those ideas on paper and convert them into a viable coaching business plan? Read on to find out how you can create a simple but effective coaching business plan and the lasting impact that it can have on your career.

Why should you have a coaching business plan?  

You have done the groundwork, put in those extra working hours, got a fair bit of experience working as a coach and are now ready to move on to the next level (or you may be just starting out as a coach and feeling ambitious & confident enough to take on the responsibility of running your own coaching business). Naturally then scaling your coaching services is what comes to mind. And for that you need a feasible coaching business plan. But why must you have one? Well, the answer covers multiple reasons – why having a solid, well-thought out, strategically sound plan can give you the best chance at making a success of your coaching business. 

A good coaching business plan

• Provides focus and clarity not just to you but also your other stakeholders regarding the business, its scope, start-up expenses, target clientele, expected competition, potential obstacles, possible income generation, and more.
• Gives a fair idea of what to expect in the near future based on multiple outcomes that are discussed.
• Keeps you on track and alert to the realities so that you concentrate on doing the right things and avoid missteps that could prove disastrous in the future. 

Things to know before you start putting down a coaching business plan

Now that you understand the importance of having a coaching business plan, there are some other factors to consider before you start charting out one:

• Make sure that your coaching business plan is as close to reality as possible. In their newfound excitement of staring their own business, many coaches often lose track of ground realities and overestimate their would-be success and underestimate their challenges. 
• Ensure that your coaching business plan lets you define your coaching niche – coaching is a vast segment that covers life coaching, executive coaching, leadership coaching, health & wellness coaching, personal coaching, to name a few. Based on your aptitude, knowledge, and experience, choose a niche that will give you the best chance for success as a coach. 
• Conduct thorough research about the market and emerging opportunities, the industries that have a high demand for coaching and target audience who can actually pay for your services. 
• Be honest about your financial reality (start-up costs, compare your assets & liabilities, the potential expenses that will be incurred against the potential income that will flow in, gauge if you can start out with your own seed capital or if you need to find external investors, financial goals to be accomplished in the next year as well as 5 years) and then map out your business strategy. 
• Be prepared to be flexible – a business plan that seems brilliant at the scripting stage may not look as promising once all the pieces of the coaching business plan are in place. If that happens, don’t lose heart and go back to the drawing board, tweak and tinker until you come up with a realistic plan that will stand the test of time and will result in a successful and long-lasting business. Being realistic does not mean that you curb your big ambitions – it just means that you go in with your eyes wide open to both opportunity and challenges.

Creating a coaching business plan  

Creating a coaching business plan takes a lot of research, understanding of the business world, a clear analysis of your Strengths, Weaknesses, Opportunities & Threats, and the ability to turn ambitions into reality. It is the foundation on which the tower of your business will stand and flourish. 

1. Start your business vision

Write up a mission statement in clear and precise words that provides a detailed understanding of why you are in the business, the type of your business, your business operations and scope, the potential clientele that you wish to engage, the services and products that you will offer and how they will prove to be value additions to those who sign up, and more. This transparency in conveying your intentions can go a long way in establishing your credibility among existing as well as potential clients. 

2. Zero in on the most workable coaching model 

Getting the coaching model right is important as this is the basis on which you will take all the other business decisions, which will in turn impact your earnings. You need to decide if you want to opt for a one-on-one/personalized coaching (personal can be limiting in terms of reaching just one client against the time and effort expended), group coaching (little less time consuming with expanded client size), corporate coaching (business/executive/leadership coaching – where the organization pays a lumpsum for coaching their group of employees), hybrid coaching (a mix of online & offline) or even partially automated coaching (online questionnaires, exercises, surveys, feedback forms). 

3. Concentrate on your unique offerings 

As the data has shown, coaching is a lucrative profession, so, naturally the field will be overcrowded with hundreds of coaches offering their services. It may take extra effort and some unique offerings for you to stand out against your closest competitors, build your coaching business and also make a success out of it.  Saying you are good coach is not enough, you need to state your specialization for clients to notice you. 

Put down what your strengths are (for instance, conflict resolution, mergers & acquisitions, delegation) and what is the expertise you can provide to your clients that will make a discernible difference to their progress (how you have helped top executives complete successful career transitions that made a healthy difference to their work-life balance, for example). You need to understand your own business in depth, only then you can convince the client about your offerings.  

4. Organize your daily schedule 

Effective time management is one of the pillars of your eventual success. Having an organized schedule will mean that you not only make time for actual coaching but also for the peripherals (social media engagements, communicating with clients, updating your course materials, etc.) that are important for your coaching business. Prioritize your goals and then assign time slots for those activities as per importance. Tasks that need more attention (any client activities take top preference) should have regular markings in your schedule whereas lesser important activities can be scheduled once a week or fortnightly. Using an automated planner is a good choice rather than getting into it manually. 

5 . Invest in a good coaching management software 

Personally, handling clients as well as the demands of running a business is fine when your client size is small. But when you scale up your business and start expanding your clientele, it can get extremely difficult, not to mention exhausting, managing multiple demands manually. 

Investing in a comprehensive, fully automated business coaching management software that offers all the features – such as client & business management, sales & marketing, pricing options, coaching tools, etc. – under a single platform will make running your coaching business easy & efficiently and help deliver quantifiable & visible results for your clients and eventually help grow your business.

6 . Offer attractive coaching packages with multiple price points & duration

Not all clients are the same – their requirements and readiness to pay are different. In order to reach a wide audience, make sure that you offer attractive coaching packages with benefits, multiple pricing options as well as durations (you can list out the offerings and benefits of every coaching package, whether it’s 1-month, 3-month, 6-month or even yearly). Having a landing page where the client can reach you and take a look at all your various services & pricing choices will help your potential client make an informed choice about your coaching services and ascertain whether they are best suited to their requirements. 

7. Stick to a single coaching model that will succeed in the long run

The intent behind starting a business and creating a coaching business plan is that you want to scale up to the next level, with the aim of acquiring more clients and thus, more revenue. For that to happen, you need to zero in on a coaching business model and then stick to it. 

A coaching company model lets you be the owner of a business that employs multiple coaches who actually do the coaching alongside you and you get a percentage of the earnings as your profit. The upside is that you don’t need to spend all your time and energy coaching and can focus on business growth, but the downside is that if the client signed up for your name, they may feel short changed that they are not getting coached by you.  

A personalized coaching model is the most personal form of coaching where you deliver your coaching services to a single client in a session. The model works better for the coachee than the coach. The coachee gets the best out of the coaching process but the coach is unable to scale up their business as their time and effort are tied to one client. But by automating this coaching model (personalized questionnaires, feedback forms, assessment reports, etc.) the coach can scale this coaching model for repeated use for other clients as well. 

A productized coaching model focuses on creating a product that can be sold over and over again. Coaching courses, training modules, and other educational material that cover a host of relevant topics are examples of how coaching can be productized. These can be made available on your own website or published via learning platforms. This is one of the more popular coaching models as the products can be sold at a more affordable rate (as there’s no direct exchange of coach’s time for money) and can bought by as many clients as possible, thus widening your client base and ensuring a stable source of income. 

8. Prepare a goal tracker to monitor short-term goals 

Set small goals to achieve and create a short-term goal tracking sheet to monitor if those goals are being achieved. When you achieve smaller goals, you are automatically getting a step closer to attaining your final objective. The goal tracker helps you stay on the path, boosts your morale, and prevents feeling frustrated & getting pressurized by the larger goal. After all, the journey of a thousand miles begins with a single step forward!

9. Have a solid sales funnel in place 

This is a coaching business plan that you are preparing, so naturally the intent is to bring in as many clients as possible and generate higher profits. As with any business, a solid sales & marketing strategy is the key to making it a success. 

Having a top-notch sales funnel is important – identifying the target audience, understanding customer requirements, listing all the services & products that you offer the client, presenting a comparative analysis of how your services and products are better than your closest competitors, and actually onboarding clients. 

In addition, utilizing other marketing tools such as webinars, Facebook, LinkedIn, YouTube, blogs, vlogs, email & affiliate marketing, online forums & networks, etc., provide multiple platforms for your prospective clients to not only to become aware of your services but to also connect with you. How effective the sales funnel will be, depends on how much financial capacity you have for spending on advertising your business. 

10 . Create a strong brand for your coaching business 

A strong brand that is identifiable with quality offering is one of the best long-term assets that any business can have. An easily recognizable brand is your gateway to growing your business. While creating your coaching business brand, keep in mind a few factors such as its objective, the values you hope to convey, the assurances you are giving clients in terms of services, professional ethics and transparent business dealings.

Creating a lasting brand is not only about glossy and colour-coordinated websites and logos, it is about conveying your best qualities that enhance your credibility and brand recall to further your business growth. 

Setting up a business, running it smoothy, and making a success out of it is not an easy job, especially in this highly competitive industry. Benjamin Franklin summed it up aptly, ‘if you fail to plan, you plan to fail!’. Then why start a coaching business without a coaching business plan? Having a detailed coaching business plan is the foundation on which you can not only build but also scale up your venture. It gives you the required confidence, focus and clarity to shape a business that can provide for you monetarily and also help you leave a lasting impact as a sought-after coach. 

FAQs  

1. What is a coaching business plan? 

A coaching business plan is a framework that states your business purpose, objectives and the means to achieve those goals. It should include your unique service offering, target audience, coaching model, pricing strategy, sales & marketing approach, and proposals for business growth and expansion. It is important to have a solid coaching business plan in place before starting your business as it helps you understand the true current situation, make plans to move forward based on that reality, stay organized, avoid missteps and concentrate on the eventual business goals. 

2. Do you need certification to write a coaching business plan? 

It is not necessary to have certification to write a coaching business plan. If you have the necessary business background and experience, you can write one yourself or hire the services of an expert business coach to create one for you. 

Also, many coaching institutes offer programs and training on how to prepare a coaching business plan. You can choose to enrol in such a program and get certified on proper guidelines as well as learn the importance of having a sound coaching business plan.

About Simply.Coach

Simply.Coach  is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF-accredited and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.  

Pallavi Godbole

An avid reader with love for books on history, sci-fi and popular fiction, Pallavi is a gifted content writer. She is also a keen listener of Indian semi & classical music. Currently, she juggles her duties of being a full-time mom with part-time content writing.

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Creating Your Rock-Solid Coaching Business Plan

Here's the no-holds-barred truth...

Starting and running a successful business - any kind of business -- isn't easy.

It will probably be one of the hardest things you'll ever do, but it will also be one of the most satisfying things you will ever do.

The good news is a coaching business that's based on a solid coaching business plan...

A plan that gives you clarity, focus, and direction...

A plan that's based on clear commitment...

Will take a lot of the sting - or obstacles and difficulties - out of the business-building experience.

Step #1 in creating a coaching business plan is about creating that commitment by finding the truth around why  you want to build a successful coaching business in the first place.

This may sound like a simple thing to do but don't be fooled... it's probably the most challenging step of all.

A lot of coaches believe the reason why they do what they do is because they want to serve others and make a difference in people's lives, but if we're really honest with ourselves, that's only half  the story.

If all you want to do with your coaching skills is to serve others, you'd do it for free and you wouldn't build a business around it and charge for your services.

Just to be clear...

This is definitely NOT a campaign to get you to coach for free! Charging for your coaching services and building a coaching business are awesome and it's the right thing to do.

How else would you be able to serve others powerfully if you can't make ends meet or are coaching after hours, leaving little to no time to your own wellbeing?

You have to make your coaching business sustainable if you want to make a living out of your passion. 

The point of this step is to get you to reflect deeply and dig deeper around your  inner motivation for building a coaching business.

When you get to the REAL root of  why you want to build a business, why it matters to YOU and not just how you can help others, you'll strengthen your motivation and commitment.

You'll find that with strong commitment, you're able to continue along your journey, no matter what happens...

You're able to tap into a level of persistence and consistency that will allow you to overcome all of the challenges, risks and uncertainty that will come up when you start to build your business.

As you think about your commitment in this first step, don't feel like you need to focus on others and that you must be empathetic to what other people want and need all the time.

As master coach and co-founder of Evercoach, Ajit Nawalkha says...

The following questions will help you connect with the heart of your  personal why... the needs and desires within you that don't have anything to do with anyone else.

Commitment is the step that holds all the other pieces in place in your coaching business plan and that's because no matter how awesome your plan is, it's not going to work if you're not deeply committed and focused on building a successful business.

Question #1

Think of a successful coach you admire. What are some of their awesome personal qualities and traits ? What is their business model? What kind of lifestyle do they have? (if you're not sure, Google to get some answers)

Note: When we admire someone, it's usually because we desire some of what they have. This question will help you identify your deepest desires as a coach.

Question #2

Describe an ideal day in your life as a coach. Start from the moment you wake up until the moment you fall asleep at night. Be as detailed as possible, you can add elements of your lifestyle, where you are, who you are with, be specific about times, etc.

Note: This question will give you hidden clues to what you're looking for in your coaching business and why you want to build your business. Is it a rich, luxurious life with lots of 1 st  class travel and a house by the beach? Is it plenty of time freedom or maybe it's working with well-known politicians and celebrities? Let yourself dream BIG!

Question #3

What are 5 to 10 of benefits you personally experience from your work as a coach? Maybe your work allows you to grow and transform as a human being, maybe it's that you get deep satisfaction knowing that you're making a difference in people's lives, maybe it's both.

Note: This question will focus your mind on some of the benefits you gain being a coach. This will help you discover why you want to make this your life's work.

Question #4

Now that you've completed questions 1 through 3, finish this sentence:

"I want to build a successful coaching business because..."

Note: List as many reasons as you want but try to make sure these reasons are related to you, your passion, your work, your lifestyle, your dreams, and your desires. Don't let yourself focus on other people... you have permission to be selfish!

Here's one of the biggest conundrums of the 21st century...

The internet has linked us to more people than ever before in the history of humanity and at the same time, it's left us feeling lonelier than we've ever been.

Here's the thing...

The internet creates an environment where we can reach people around the world and we can share our lives with them, but it does not nurture TRUE connections.

Deep, honest, vulnerable and powerful connections are the foundation of successful coaching.

So, what has this got to do with creating a coaching business plan?

Well, just about everything!

For one thing, people are hungry for connections. They want a coach who creates space for them to be themselves without fear of being judged or rejected.

More and more people want to feel seen, heard and understood in a real way and not just through mindless likes and shares on social media.

A successful coach is someone who has what it takes to build real connections with people both online and offline.

As you continue to build out your coaching business plan, spend time thinking about how you're going to inspire true connections with potential clients.

Are you going to reach out to them online?  Schedule an old-fashioned "coffee date" so you can get to know each other? Will you send them an email and follow up with a phone call?

If you're not sure, do a little research and check out what other coaches -- in your niche or area of expertise -- are doing to create connections in your space so you can kick start a stream of ideas and inspiration.

It's time to make some big picture choices on how and when you want to start creating real connections with potential clients.

This is an important segment in your business plan as it will help you make decisions around being visible and marketing your coaching services.

List all the online and offline methods you can think of to reach out and connect with potential clients. Be specific of what places or platforms you would use to find your ideal audience and approach them.

Note: For instance, if you're a health coach, you could aim to attend at least one a health-related industry conference each month. If you like connecting on social media , what are some of the Facebook groups you could become a part of?

How do you show up best when you're connecting with someone new? Do you love connecting online or do you prefer in-person meetups?

Note: When you've answered this question, check back on your list in Question 1 and circle specific methods that work best for you, based on your answers to this question. For instance if your list in question #1 included "attending live networking events", "running a weekend seminar" and "reaching out via DM on Instagram" and you know you're at your best when you connect in person, then you'd circle the first 2 methods but not the third.

What's ONE thing you can do by the end of today, or if you're reading this before bed, what's the one thing you can do in the morning to connect with at least 3 potential clients?

Conversation

You've identified your preferred channels of connection and maybe you've even already taken your first action step to reach out to potential clients.

This is the segment in the business plan that most coaches absolutely love because they kick a$$ in this area!

We've arrived at the conversation phase of your business plan.

This is where the magic happens.

When you can have a conversation with a potential client, you need to direct your attention to 3 key elements:

Transformation

How can you make every, single conversation you have feel insightful, meaningful, and transformational for the potential client?

How can you take your language and conversational skills up to the highest levels?

The best coaches in the world also happen to be world-class listeners and conversationalists, and that's not a coincidence!

Coaches are in the business of creating transformations one conversation at a time.

So, keep in mind that with every conversation you have, you are also in the position to create transformation right there in the moment ..

This isn't about feeling pressured or stressed into changing lives in minutes although it has been known to happen!

It's actually about looking inside yourself and discovering the internal and external cues, triggers and environmental elements that allow you to show up as a master conversationalist, a master listener...

And a master coach.

At Evercoach, we teach coaches the art of practicing deep listening , asking powerful, perceptive questions that create a space for reflection and game-changing "a-ha" moments for clients.

You can learn more about deep listening and asking questions for life-changing conversations in one of our all-time popular courses on Evercoach -  Being an Exponential Coach

Knowing how to have great conversations with clients comes with deep thought, reflection and practice. The following questions will help you create a personal guideline to start meaningful, insightful, transformational conversations that you can include in your business plan.

What's a great opening question you can ask to trigger a deep conversation with a potential client?

Think of some of the game-changing conversations you've had in your own life - either with a coach or even with a friend. What are some of the powerful elements of those conversations, other than insightful, meaningful and transformational?

Note: When you've identified at least 3 elements, think about how you can include them in your next conversation with a potential client.

Identify 3 ways you can learn to take your listening, questioning and conversations skills up to the highest level. 

Note: You can check out our Youtube channel  and  Coaching Guides to get tons of free, high-value content will help you rapidly up-level your coaching skills - even if you're a brand-new coach.

T he 5-Step Coaching Business Plan

C reating  your rock-solid coaching business plan, build your thriving coaching business.

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How to Write a Coaching business plan?

Writing a coaching business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, marketing strategy:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on your business’s details, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

• The name and type of your coaching center: mention whether you are a coaching center focusing on personal, corporate, executive, or life coaching. Maybe, you offer online coaching services —so mention that.
• Company structure of your coaching business, whether it is a sole proprietorship, partnership firm, or something else.
• Location of your coaching center and why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your coaching business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market your coaching center will run, the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

• Use various sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan.

4. Products And Services

A coaching business plan’s product and services section should describe the specific services offered to customers. To write this section should include the following:

List the services:

• Create a list of the services your coaching business will offer, including educational coaching, corporate training, business consulting, executive coaching, etc.
• Describe each service: Provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide it. For example, coaches are responsible for providing coaching services to students or clients.

Coaching Methodology:

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring Plan:

Operational process:, facilities and technology:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your coaching center.

7. Management Team

The management team section provides an overview of the individuals responsible for running the coaching business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe your business’s key personnel and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections and provide supporting evidence for your estimates.

9. Appendix

When writing the appendix section, you should include any additional information supporting your plan’s main content. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the coaching industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your coaching business should only include relevant and essential information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This coaching business plan sample will provide an idea for writing a successful coaching plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready coaching business plan to impress your audience, download our coaching business plan pdf .

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Components of Business Planning

Frequently asked questions, why do you need a coaching business plan.

A business plan is essential for anyone looking to start or run a successful coaching center. It helps to clarify your business, secure funding, and identify potential challenges while starting and growing your coaching business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your coaching business.

How to get funding for your coaching business?

There are several ways to get funding for your coaching business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors, venture capital.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your coaching business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your coaching business plan and outline your vision as you have in your mind.

What is the easiest way to write your coaching business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any coaching business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start Your Life Coaching Business Plan & Template

Perhaps like many of us, you’re unsure where to start. Maybe you’re disillusioned by the lack of clear, actionable information available and have shelved your plans – for the moment, at least.

But don’t give in. Help is at hand.

This article introduces many of the answers to the question, “How do I start a life coaching business?”

In doing so, we borrow heavily from a book written by one of our founders at PositivePsychology.com, Seph Fontane Pennock, The 7 Pillars of a Profitable Practice . It is a great read and highly recommended; however, this article offers a powerful starting point regardless, with actionable points, a business plan, and a free template.

This Article Contains

How to start your life coaching business, 3 requirements for setting up your practice, crafting your business model plan: a template, how to market and advertise your coaching business, 10 best names for coaching practices, building and promoting an online coaching business.

• 10+ Software & Forms to Use in Your Practice

A Take-Home Message

Life coaching can have far-reaching and diverse positive impacts on clients’ lives (Clutterbuck et al., 2016).

Many of us have toyed with the idea of starting a life coaching business, helping people change health-related behavior, improve wellness, boost their careers, and strive for personal goals (Karmali et al., 2020; Mann et al., 2022).

You most likely feel you have something to give: highly transferable skills learned from harsh life lessons and/or expertise in psychology, learning, leadership, self-development, and communication.

Or perhaps you are simply great at making people feel so empowered that they stop being “stuck” and take the bold steps to overcome obstacles holding them back.

Whatever your reason and motivation, we will help you get there, and the best place to begin is right here.

Begin at the beginning!

We start by recognizing our barriers.

What’s stopping us? Most likely, it’s our mindset rather than something physical. The following beliefs are potential obstacles, blocking us before we even start:

• Fear of failure : We are afraid we will not succeed.
• Not enough time: “I would give it a try, but I simply don’t have enough time.”
• Self-doubt: Our lack of confidence sabotages our entrepreneurial journey.

It’s not about ignoring the fear or letting it determine how we act; it’s about accepting it as an inherent part of our journey.

Accept fear as part of your journey.

Next, evaluate your existing time commitments. Prioritize your current tasks, dropping some of the nonessentials, and plan to set aside time to start your life coaching business. This is something you’ve dreamed of doing and aligns with your bigger life goals.

There will always be things to do, but by changing your mindset and prioritizing this dream, you will find the time to make it a reality.

Everyone has 24 hours in a day. What will you accomplish with yours?

Finally, recognize your feelings of self-doubt but don’t let them control you. Reflect on some of your past successes and reach out to those closest to you for their support, encouragement, and practical advice.

We’d like to share a great article with you that can help, as it includes tips for increasing your self-confidence. Have a look at What Is Self-Confidence? (+9 Proven Ways to Increase It) .

To build confidence, you have to practice confidence.

If we don’t start, we will never know

Now that we have faced our barriers and established a healthier relationship with them, it’s time to step outside our comfort zone and start the journey.

Who is our dream client?

We can’t be great at everything, so we need to narrow our focus and reach and find an authentic niche.

For example, perhaps you enjoy helping people in the workplace . So, maybe your dream client has worked for several years but now feels stuck in their career. They need help to reevaluate where they are, where they want to go, and how to change their mindset to move toward a more fulfilling career.

Once we’ve defined our ideal client, we can consider each of Seph’s seven pillars for starting and growing a coaching practice sustainably:

• Pillar #1 – Promise We need to be able to make a pledge to our dream client. The five Ps will help: People : Who are we helping? Place : Where are we helping them? Problem : What are we helping them solve? Product : What will we use to do this? Price : What will we charge to do it?
• Pillar #2 – Leads We need to attract more of the right sort of clients (ideally, they will contact us). We must think about how our dream client will find us, perhaps via YouTube, a blog post, a personal website, or social media (think LinkedIn, Instagram, Facebook, etc.).
• Pillar #3 – Clients How will we convert leads into clients? It may involve screening out those who are not a good fit for our services (depending on our coaching philosophy ) and following up quickly with compatible ones.
• Pillar #4 – Traffic Reducing the legwork associated with finding leads is crucial; ultimately, it gives us more time to help others.
• Pillar #5 – Retention Attracting and converting new leads is vital, yet so is holding on to existing clients. What potential offers can we share with existing clients to maintain (or boost) engagement?
• Pillar #6 – Products How can we generate more income without spending extra time? It might include offering group coaching sessions or additional training, downloadable PDFs, podcasts, or webinars.
• Pillar #7 – Team We can’t achieve everything alone. Over time, a successful coaching business may expand and include dedicated staff performing those administrative activities that take our time away from coaching.

What is the best platform for a life coaching business?

Traditionally, life coaching was practiced face to face and involved a great deal of manual administration behind the scenes.

Thankfully, new technology and online platforms mean we can perform coaching remotely through video calls and set up meetings, share activities, and exercises, and take notes online (Ribbers & Waringa, 2015; Kanatouri, 2020).

Our very own Quenza has been designed by and for coaches, counselors, and therapists, and that is why we believe it is the best coaching platform out there. It allows life coaches to focus on client needs, goals, and overcoming challenges and is a scalable solution for a growing business.

Do you need a business license?

You do not need specific qualifications to set up as a life coach, but accreditation can boost potential clients’ confidence in your abilities.

However, obtaining a business license is required in some locations to provide life coaching services legally. If you’re unsure whether you need a license, check with your local government agencies or consult a lawyer or accountant familiar with your jurisdiction (Lumia, 2022; Blackbyrn, 2023).

3 Best life coaching certification programs

There are many life coaching courses available. However, the International Coaching Federation (ICF) is the world’s best-known and respected coaching program certifier.

We list three of our favorite life coaching certification programs, but many others exist.

Spend time researching the one that best matches your coaching plans, availability, and budget.

• Coaching Out of the Box This fast track to ICF certification can help turn your dream of starting a life coaching business into a reality. It includes group and one-to-one coaching and certification and supports individuals as they obtain documented coaching experience.
• Barefoot Coaching This ICF and university-accredited coach training offers online coaching expertise to develop the coaching skills required as a life coach, HR professional, or business leader.
• Life Purpose Institute The institute offers the coaching tools and marketing expertise to build a life coaching practice plus the training hours required to get ICF credentials. The number of students in online courses is limited, and students can learn the skills needed to coach individuals, groups, and workshops.

For further training opportunities, see our articles, 19 Best Coaching Training Institutes and Programs and 8 Best ICF Coaching Certification Programs and Courses .

A life coaching business plan doesn’t need to be complicated and must remain current, capturing the key actions and challenges.

Use the Life Coaching Business Model Plan or one of our templates from our How to Write a Life Coaching Business Plan: 5 Templates article to create an initial plan.

In this example, we target people who feel stuck in their career or their life (or both).

Business identity

What is the business called? “Clarity Life Coaching”

Target client

Our target clients are individuals who feel stuck, lost, or uncertain in their personal or professional lives. We focus on mid-career individuals or those experiencing significant life changes, such as divorce or career transitions.

Client pain points

Our clients struggle with a lack of direction, feel overwhelmed, and lack clarity about their goals and values. They may feel stuck in unfulfilling jobs or relationships and experience high stress or anxiety.

Your solution

Clarity Life Coaching provides personalized coaching services to help individuals clarify their values, goals, and priorities. Our coaching process helps clients identify their strengths and areas for improvement, develop a plan to achieve their goals, and overcome obstacles that may stand in their way. We use various coaching techniques , including goal setting, visualization, and Cognitive-Behavioral Therapy.

Your competition

Several life coaching businesses in the local area provide similar services, but our unique approach and personalized coaching services set us apart from the competition. We focus on a highly customized coaching experience tailored to each client’s needs.

Revenue streams

Our revenue streams include one-on-one coaching sessions, group coaching sessions, and workshops on topics such as goal setting and stress management.

Marketing activities

We use online advertising, social media marketing, and partnerships with local businesses and community organizations. We will also attend local events and conferences to promote our services and network with potential clients.

Existing and future expenses include rent for our coaching space, coaching materials, advertising and marketing costs, and attending events and conferences.

Team and their key roles

The team will consist of one life coach responsible for providing coaching services, managing client relationships, and handling administrative tasks such as scheduling and billing.

Initial thoughts on milestones include:

• Launching the business and securing our first clients within the first three months
• Expanding our client base by 25% within the first year
• Increasing revenue by 35% within the first year
• Hosting a successful workshop or seminar within the first six months of operation

Help mid-career individuals gain clarity and direction and achieve their personal and professional goals.

Your plan will evolve and should be revisited regularly to grow and manage your life coaching practice.

For many of us, marketing and advertising can fill us with fear – an unknown and confusing process.

So here are a few valuable pointers drawn from Seph’s The 7 Pillars of a Profitable Practice and Steve Chandler’s book How to Get Clients: New Pathways to Coaching Prosperity .

Your coaching website should be like a funnel

• When your visitor arrives on your website, they should:
• Know which problem you can help them solve or which goal you can help them achieve.
• Find clear evidence of your successful track record.
• Be confident in your abilities and experience.
• Be provided with some upfront value (perhaps a free e-book).
• Do not overcomplicate the website. Consider removing unnecessary content. The goal is for traffic to arrive as visitors and leave as leads (or sales).
• Make use of a call-to-action, either:
• Offer a giveaway in exchange for their name and email.
• Allow them to sign up for their first (complimentary) coaching session.

Productive conversations

Productive conversations and creating relationships lead to new clients.

• Make sure that you follow up on discussions promptly.
• After an initial chat, ask the potential client to complete a prequalification survey.
• Don’t leave them wondering. Tell them when they will receive a follow-up email.
• Don’t be needy (even if you would like their business).
• Be aware that the client will remember how you made them feel rather than precisely what you said.
• Talk less about yourself and your coaching and listen more to their problems.

Online writing

Writing for a personal blog or elsewhere can increase your reach, get you in front of clients, and help others take you seriously. But remember:

• Aim for quality over quantity – you are targeting the right kind of traffic.
• Change your mindset from “How do I find more clients?” to “How do my dream clients find me?”
• Know what people are looking for and create resources on that topic.
• Earned reach is the organic attention that you receive. Perhaps you got a mention in a podcast or on a news website. Paid reach has a cost, such as Facebook and Instagram ads or using the Google Ads Platform. Consider both.
• If you post on your website, consider your owned reach. You should appear in the search results, so get to know which keywords people are searching for when they look for help.

In The 7 Pillars of a Profitable Practice , Seph covers in more detail how to rank for keywords and create a content marketing plan that includes platforms with active audiences, such as:

• The Huffington Post
• Entrepreneur

Ultimately, your goal is for people with problems to find you so that you can help meet their needs.

Finding the right name for your coaching business is not easy. Too obvious, and it is either likely to be already taken or so bland that it will not be memorable.

One approach involves using AI to create life coaching business names . Use it or your own research to consider and evolve potential names, thinking about:

• The customers’ first impression
• The identity and brand of your business
• The type of customer you wish to attract
• How memorable the name is (and for the right reasons)
• Whether the name is already being used

Here are 10 names to start you off:

• Coaching for Success
• The Successful Living Academy
• Evolve Coaching
• Courage Coaching
• The Breakthrough Coach
• The Change Academy
• Coaching for Vitality
• Abundant Life Coaching
• Positive Change Coaching
• The Courage Academy

The following articles offer more suggestions regarding how to build and promote an online coaching business.

• How to Get Clients for Life Coaching [5 Strategies] provides more information and guidance on nailing your business’s value proposition, marketing funnel, and online and offline strategies.
• How to Start an Online Coaching Business: Step-by-Step Plan is a practical guide for building a successful and profitable business.
• How to Start a Life Coaching Business From Scratch explores what you will need and your first moves to becoming an online coach.

10+ Software & Forms to Use in Your Practice

There are several online platforms for coaching, many of which are introduced in the article 12 Best Online Coaching Platforms & Tools .

PositivePsychology.com’s dedicated coaching software Quenza is compelling and unique because it:

• Is extraordinarily user friendly and intuitive
• Uses the latest SSL encryption to store client results to ensure HIPAA and GDPR compliance
• Is highly scalable, growing with your business
• Stores forms as customizable templates
• Securely delivers exercises and forms to clients
• Enables form completion on mobile, tablet, or desktop
• Nudges clients when they need a reminder to do something

In How to Send & Build Counseling Client Intake Forms Digitally , we explore how to create and share online forms using the Quenza platform.

Next, our two articles, Coaching Forms Toolbox: 17 Templates for Your Sessions and How to Create Feedback Forms: 3 Templates + Best Online Tool , explain how forms can be created from scratch, copied, or modified within the tool.

We suggest using the following forms:

• Pre-coaching questionnaire
• A self-contract to encourage client accountability
• Life domain satisfaction questionnaire
• Strength interview form
• Session rating scale
• Coach evaluation form
• End of therapy evaluation

Many other templates exist, including ones for visualization, mindfulness, goal setting, and benefit finding.

Fear, time constraints, and self-doubt can hold us back from starting a life coaching business. Learning to accept our barriers and shift our focus from ourselves to our clients can dramatically improve our chances of success.

Learning from the experiences of successful business owners like Seph Fontane Pennock can provide valuable insights and help us create a profitable and impactful practice.

You most likely feel like you have something to give to your dream clients. You wish to create an opportunity for positive change in their lives while delivering on a personal vision for a life coaching practice.

Creating a clear and achievable business plan can be simple and will help you find your ideal clients and offer them a path to setting and striving toward their goals.

Having read this article and been inspired to start your life coaching business, why not look at The 7 Pillars of a Profitable Practice and use the many lessons Seph learned along his journey to inform your business plans and give your clients their best chance of success?

• Blackbyrn, S. (2023, February 17). Does a life coach need a business license? Coach Foundation. Retrieved April 20, 2023, from https://coachfoundation.com/blog/life-coach-business-license/.
• Clutterbuck, D., David, S. A., & Megginson, D. (Eds.). (2016). Beyond goals: Effective strategies for coaching and mentoring.  Routledge.
• Lumia. (2022, August 4). Does a life coach need a business license and insurance? Lumia. Retrieved April 20, 2023, from https://www.lumiacoaching.com/blog/does-a-life-coach-need-a-business-license.
• Kanatouri, S. (2020). The digital coach . Routledge.
• Karmali, S., Battram, D. S., Burke, S. M., Cramp, A., Mantler, T., Morrow, D., Ng, V., Pearson, E. S., Petrella, R., Tucker, P., & Irwin, J. D. (2020). Clients’ and coaches’ perspectives of a life coaching intervention for parents with overweight/obesity. International Journal of Evidence Based Coaching and Mentoring , 18 (2), 115–132.
• Mann, A., Leigh Fainstad, T., Shah, P., Dieujuste, N., & Jones, C. D. (2022). “It’s nice to know I’m not alone”: The impact of an online life coaching program on wellness in graduate medical education: A qualitative analysis. A cademic Medicine , 97 (11S), S166–S166.
• Ribbers, A., & Waringa, A. (2015). E-coaching: Theory and practice for a new online approach to coaching . Routledge.

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Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Life Coaching Business Plan

Start your own life coaching business plan

SummitRise Coaching

Value proposition.

SummitRise Coaching helps mid-career professionals find their purpose and navigate career transitions. Our tailored coaching programs provide the insights, confidence, and strategies to transform your life and open doors to new experiences.

The Problem

Mid-career professionals often feel unfulfilled or stuck but lack support to make a successful life transition. 

The Solution

SummitRise Coaching empowers mid-career professionals to navigate life transitions through customized guidance. Our tailored programs help clients discover purpose, build confidence, overcome obstacles, and reinvent their lives in a fulfilling new direction.

Target Market

• Mid-career professionals, ages 30-50, earning $75K-$200K seeking life transition support. 5M prospects spending $3K-$10K/year.
• Executives and managers interested in leadership and work-life balance. 3M prospects earning $125K-$300K, spending $5K-$15K/year.  
• Entrepreneurs starting or advancing businesses. 500K prospects earning $75K-$150K, spending $2K-$7K/year.
• Couples navigating life or relationship transitions together. 2M prospects with $100K-$250K combined income, spending $5K-$12K/year.

Competitors & Differentiation

Current alternatives.

• Traditional counseling: Provides mental health benefits but lacks life transition support. SummitRise offers tailored strategies and accountability.
• Outplacement firms: Focused on job search, not purpose reinvention. Generic, not customized services. SummitRise provides personalized solutions based on individual goals.
• Free/low-cost life coaching: Impact may be limited. Fewer credentialed coaches and services. SummitRise has certified, experienced coaches and high-touch programs.
• Online courses: Impersonal with little motivation or accountability. SummitRise combines digital learning with dedicated coach guidance focused on clients’ unique situations. Superior experience.

SummitRise Coaching stands apart through customized solutions and support for purposeful life reinvention.

• Certified, experienced coaches with proven success guiding life transitions.
• Personalized programs tailored to individual needs and goals.
• Practical strategies and accountability for sustainable change.
• Ongoing partnership through challenges and wins.

Our caring professionals provide guidance and motivation customized to your priorities so you can gain clarity, build confidence, and forge a fulfilling new direction.

Funding Needs

Here are funding needs, sales channels, marketing activities, financial projections, and milestones for SummitRise Coaching:

• $10,000 for website, marketing materials, certification and training
• $5,000 buffer for unforeseen initial costs   

Sales Channels   

• Website and email newsletter  
• Referral partners like therapists, career counselors, and mentors  
• Media exposure and contributions to build authority  
• Networking and live events  

Marketing Activities  

• Search engine optimization for website  
• Paid media (Google, Facebook, LinkedIn) targeting personas
• Blog posts and email newsletter to share advice and resources  
• Organic social media profiles and engagement, especially LinkedIn  
• Public speaking at live and virtual events   
• Strategic partnerships and networking  

Financial Projections  

With a focus on gaining initial clients through our proven introductory  offer and word-of-mouth referrals, SummitRise Coaching anticipates:

2022 $99,000       

2023 $138,873            

2024 $170,858

Expenses/Costs

2022 $74,400 

2023 $103,400   

2024 $130,000

2022 $24,600                 

2023 $35,473               

2024 $40,858  

• Earn life coaching certification (3 months)  
• Build company website (2 months)           
• Create marketing materials and brand identity (1 month)   
• Set up business legal structure and insurance (1 month)
• Define services and coaching program offerings (1 month)  
• Build email list and following on social media (6 months)  
• Continuously network, search for strategic partners (ongoing) 
• Gain first private coaching clients (4-6 months)                
• Run initial 6-week group program (8 months)         
• Line up speaking engagements and media interviews (10 months)   
• Reassess, gain feedback and adjust programs/offerings (12 months)       
• Meet with a business advisor to plan growth (18 months) 
• Consider bringing on additional coach(es) or admin support (24 months)     
• Review progress and set next 3-year business goals (24 months)

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8+ SAMPLE Coaching Business Plan in PDF

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Coaching Business Plan Template [Updated 2024]

Coaching Business Plan Template

If you want to start a coaching business or expand your current coaching services, you need a business plan.

The following Coaching business plan template gives you the key elements to include in a winning business plan. It can be used to write a life coaching business plan, a career coaching business plan, or a plan for any type of coaching practice.

In addition to using this template, a solid plan will also include market research to help you better understand the coaching industry, your competitive advantage and your target customers. It will also help you craft your marketing strategy and strong financial projections.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.

Coaching Business Plan Example

Below are links to each of the key sections of a business plan to help you start your own successful coaching business: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Coaching Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Coaching Free Plan Examples: Effective Coaching Plan For Your Business

February 3, 2020 by Margaret K. Olubiyi Leave a Comment

You probably do not have to go far to locate coaching free plan examples to help you design a coaching plan for your business. You can find them on google or other web search engines.

There is nothing wrong with utilizing these coaching plan examples to formulate your plan, however, you must always remember that the ideal plan is one that is unique to you and your coaching business.

What is a Coaching Plan?

A coaching plan is used to help maintain and record the progress of your coaching sessions. This plan can also be useful when it comes to interaction between coaches and their clients to assist them in creating and accepting the basic framework of the coaching process. In addition, the coaching plan is said to be a tool that assists the coach in creating a foundation for consistent coaching efforts.

About Coaching & The Coach’s Responsibility

The ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching, in a nutshell, is a professional relationship that helps people produce great results in their professional and personal lives; taking them from where they are now to where they desire to be.

The coach works and believes every client is creative, resourceful, and whole. And so standing on this foundation, the coach’s responsibility is to:

• Discover, clarify and align with what the client desires to achieve.
• Encourage client self-discovery.
• Elicit client-generated solutions and strategies.
• Hold the client responsible and accountable.

Coaching helps clients dramatically improve their outlook on work and life while enhancing their leadership skills and unlocking their potential.

Coaching Free Plan Examples: Developing the Ideal Plan

Coaching free plan examples are great resources to use to help produce the ideal coaching plan for your business. Your plan should always be unique to your coaching business. Here is information that should be included in your coaching plan.

l.  Business Overview – Define your business type i.e Corporation, LLC, S Corporation, Sole Proprietorship, etc.

Will you be specializing in a particular area of coaching? Will you partner with other coaches or hire staff for your business?

Diversification Any plans to diversify your income? Will you branch out to do other things both related and unrelated to coaching?

II.  Mission Statement – Ensure that your mission statement highlights a distinct and direct goal of your business.

III.  Vision Statement – Highlights your ultimate goal and what you expect to see the business accomplishment over the next few years and beyond.

IV.   SWOT Analysis stands for Strengths, Weaknesses, Opportunities, and Threats – This is an assessment conducted to see where your business is at. It helps to identify its internal strengths and weaknesses, as well as its external opportunities and threats. At this point, you are looking at ways to improve yourself as a coach and the business.

V.   Action Plans – Business/Team: What are the actions, or focus of our coaching business team that support the goals we want to achieve? Client/Individual: What must clients accomplish to support the coaching relationship action plan?

VI.   Target Client – Who do you want to coach? Women, men or both? Can they afford your services? is the need there?

VII.   Marketing/Advertising – How do you plan to promote your product/services? Your strategies/techniques?

As you design your coaching plan, you must remember that the primary goal for developing one is to help you help your clients i.e. assisting clients to improve general performances and see the desired results in their lives. There are quite a few coaching free plan examples on the internet, whichever sample you choose to emulate, make sure it contains most if not all the aforementioned categories.

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “ Life Coach Salary Secrets ” video toolkit.  Go HERE to get it FREE .

Margaret K. Olubiyi Life Coach Writer, Coaches Training Blog community

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Réussissez le business plan de votre activité de coaching professionnel grâce à cet exemple gratuit

Nos experts ont réalisé un pack complet pour un coach professionnel , modifiable.

Si vous êtes passionné par le développement personnel et professionnel et envisagez de lancer votre carrière de coach professionnel, cet article est fait pour vous.

Dans les paragraphes qui suivent, nous allons vous guider à travers les étapes clés pour rédiger un business plan solide et sur mesure pour votre future activité de coaching.

Un business plan structuré est essentiel pour tout entrepreneur. Il sert de feuille de route, détaillant votre vision, vos objectifs et la stratégie que vous comptez adopter pour atteindre le succès dans le domaine du coaching.

Pour démarrer sur de bonnes bases, n'hésitez pas à utiliser notre modèle de business plan pour coachs professionnels. Notre équipe d'experts est également à votre disposition pour le réviser et vous fournir des conseils personnalisés sans frais.

Si vous souhaitez mettre toutes les chances de votre côté, sachez que nous avons également un pack complet pour coach professionnel , contenant un business plan, un prévisionnel financier, une étude de marché et un executive summary.

Comment réussir le business plan de votre activité de coaching professionnel?

Un bon business plan pour un coach professionnel doit refléter les particularités de cette activité de service.

Pour commencer, il est crucial de présenter une vue d'ensemble claire du marché du coaching. Il faut fournir des statistiques à jour et également identifier les tendances émergentes du secteur, comme nous l’avons fait dans le modèle de business plan pour un coach professionnel .

Ensuite, il est important de décrire votre projet de manière persuasive. Cela inclut votre philosophie de coaching, l'identification de votre marché cible (par exemple, professionnels en transition de carrière, entreprises cherchant à améliorer la performance de leurs équipes, etc.), et votre proposition de valeur unique.

La section suivante devrait se concentrer sur l'analyse de marché. Cela implique une étude approfondie de la concurrence, des tendances du coaching professionnel, et des besoins spécifiques de vos clients potentiels.

En tant que coach professionnel, une attention particulière doit être portée aux services que vous proposez.

Détaillez vos offres - coaching individuel, ateliers de groupe, séminaires, programmes de développement personnel ou professionnel - et expliquez comment ils répondent aux aspirations et défis de votre clientèle cible.

Le plan opérationnel est également essentiel. Il doit inclure votre lieu de travail, la structure de vos séances, les outils et méthodologies que vous utilisez, et les partenariats stratégiques éventuels.

Pour un coach professionnel, il est important de souligner votre expertise, vos certifications, et votre approche éthique.

Abordez ensuite votre stratégie marketing et de vente. Comment comptez-vous attirer et fidéliser les clients ? Pensez aux techniques de promotion, au réseautage, et à la création de contenu de valeur (par exemple, articles, podcasts, webinaires).

Les stratégies numériques, telles qu'un site web professionnel ou une présence active sur les réseaux sociaux, sont cruciales pour se démarquer dans ce domaine.

La structure financière est un autre élément clé. Cela comprend le budget de démarrage, les prévisions de revenus, les coûts opérationnels, et le seuil de rentabilité.

Dans le coaching, la gestion de votre temps et la tarification de vos services sont essentielles, il est donc important de planifier avec soin et de bien comprendre vos chiffres. Pour cela, vous pouvez utiliser notre prévisionnel financier pour un coach professionnel .

Concernant les différences par rapport à d'autres business plans, le coaching professionnel nécessite une attention particulière sur des aspects comme la personnalisation des services, la gestion de la relation client, et le développement continu des compétences du coach.

Un business plan bien conçu aidera le coach non seulement à clarifier sa vision et ses stratégies, mais aussi à attirer des clients ou obtenir des financements.

Les clients et les investisseurs cherchent à comprendre la valeur ajoutée du coaching, la solidité de l'analyse de marché, et une planification financière réaliste.

En présentant un plan détaillé et bien fondé, vous démontrez votre professionnalisme et votre engagement envers le succès de votre activité de coaching.

Si vous souhaitez atteindre ces objectifs tout en économisant du temps, complétez simplement notre modèle de business plan pour un coach professionnel .

Un exemple de business plan pour un coach professionnel

Nous proposons ici un exemple succinct et illustratif de business plan pour un coach professionnel en leadership.

Cet exemple vise à offrir un aperçu des composants essentiels d'un business plan. Il convient de noter que cette version est uniquement résumée. En l'état, ce business plan n'est pas suffisamment élaboré pour soutenir une stratégie de rentabilité ou convaincre une banque d'accorder un financement.

Pour être efficace, le business plan devrait être nettement plus approfondi, incluant des données de marché à jour, des arguments plus persuasifs, une étude de marché approfondie, un plan d'action triennal, ainsi que des tableaux financiers détaillés, tels qu'un compte de résultat prévisionnel, un bilan prévisionnel, un budget de trésorerie, et une analyse du seuil de rentabilité.

Tous ces éléments ont bien été inclus par nos experts dans le modèle de business plan qu’ils ont conçu pour un coach professionnel .

Ici, nous reprenons la même structure que dans notre modèle.

Opportunité de marché

Chiffres et données de marché.

Le coaching professionnel est un domaine en pleine expansion, avec des chiffres qui témoignent de son importance croissante dans le monde du travail.

Le marché mondial du coaching a été estimé à plusieurs milliards de dollars et continue de croître, porté par la prise de conscience des entreprises et des particuliers de l'importance du développement personnel et professionnel.

En France, le nombre de coachs professionnels certifiés ne cesse d'augmenter, répondant à une demande de plus en plus forte pour l'accompagnement en matière de carrière, de leadership et de performance personnelle.

Ces chiffres illustrent la reconnaissance grandissante du coaching comme outil de développement essentiel dans le monde professionnel moderne.

Les tendances actuelles dans le domaine du coaching professionnel reflètent une évolution vers une approche plus holistique et personnalisée du développement.

Le coaching en ligne gagne en popularité, offrant flexibilité et accessibilité aux clients du monde entier. Les outils numériques et les plateformes de coaching virtuel se multiplient, permettant des sessions interactives et sur mesure.

La demande pour des spécialisations telles que le coaching de vie, le coaching d'affaires et le coaching de santé et bien-être est en hausse, indiquant une diversification des besoins des clients.

Les techniques de coaching s'enrichissent également de pratiques issues de la psychologie positive, de la pleine conscience et de l'intelligence émotionnelle, soulignant l'importance d'une approche centrée sur le bien-être global de l'individu.

Enfin, l'accent est mis sur la mesure des résultats et le retour sur investissement du coaching, les clients et les entreprises souhaitant évaluer l'efficacité des programmes de coaching mis en place.

Ces tendances montrent comment le secteur du coaching s'adapte pour répondre aux besoins évolutifs et aux attentes des clients dans un monde professionnel en constante mutation.

Facteurs de succès

Les facteurs de succès d'un coach professionnel reposent sur plusieurs éléments clés.

La compétence et la certification du coach sont primordiales. Un coach bien formé et reconnu par des organismes professionnels est plus à même de gagner la confiance de ses clients.

L'expérience et la spécialisation dans des niches spécifiques peuvent également constituer un avantage concurrentiel important.

La capacité à établir une relation de confiance et à personnaliser l'accompagnement en fonction des besoins individuels est essentielle pour un coaching efficace.

La communication et les compétences interpersonnelles sont cruciales pour créer un environnement propice au développement et à l'épanouissement des clients.

Enfin, une bonne gestion d'entreprise, une stratégie de marketing solide et l'adaptation aux nouvelles technologies et méthodologies de coaching sont indispensables pour le succès et la pérennité d'une pratique de coaching professionnel.

Présentation du projet

Notre projet de coaching professionnel vise à accompagner les individus et les organisations dans leur développement et l'atteinte de leurs objectifs. En mettant l'accent sur le développement personnel et professionnel, nous proposons des services de coaching sur mesure pour répondre aux besoins spécifiques de chaque client.

Situé dans un environnement dynamique propice au développement des affaires, notre service de coaching offrira des séances individuelles, des ateliers de groupe et des programmes de formation conçus pour améliorer les compétences en leadership, la gestion du temps, la communication et la résolution de conflits.

Nous nous engageons à fournir un accompagnement de qualité, basé sur des méthodes éprouvées et une approche personnalisée, pour permettre à nos clients de réaliser pleinement leur potentiel.

Notre service de coaching professionnel aspire à devenir un partenaire de choix pour les individus et les entreprises désireux de promouvoir l'excellence et le bien-être au travail.

Proposition de valeur

La proposition de valeur de notre service de coaching professionnel repose sur l'engagement à fournir un accompagnement personnalisé et efficace pour le développement personnel et professionnel de nos clients.

Notre approche est centrée sur l'écoute, l'adaptabilité et l'application de techniques de coaching innovantes pour permettre à chacun de surmonter ses défis et d'atteindre ses objectifs.

Nous nous engageons à créer un espace de confiance et de confidentialité où nos clients peuvent explorer leurs potentiels, développer leurs compétences et améliorer leur performance.

Notre service de coaching professionnel vise à être un catalyseur de changement positif, contribuant ainsi à l'épanouissement et au succès de nos clients.

Le porteur de projet

Le porteur de projet est un coach professionnel certifié avec une riche expérience dans l'accompagnement des individus et des équipes.

Avec une solide formation en psychologie du travail et en développement organisationnel, il est déterminé à offrir des services de coaching qui répondent aux enjeux actuels du monde professionnel.

Animé par une passion pour le développement humain et une vision stratégique de l'accompagnement, il est résolu à mettre en œuvre des programmes de coaching innovants et personnalisés.

Son engagement envers l'excellence et son expertise en coaching font de lui le pilier de ce projet, visant à propulser les carrières et à enrichir les cultures organisationnelles.

L'étude de marché

Les segments de marché.

Les segments de marché pour un coach professionnel se divisent en plusieurs catégories.

Tout d'abord, il y a les professionnels en début de carrière qui cherchent à développer leurs compétences et à accélérer leur progression professionnelle.

Ensuite, il y a les cadres et les dirigeants qui souhaitent améliorer leur leadership, leur prise de décision et leur gestion d'équipe.

Le marché comprend également les entreprises qui investissent dans le coaching pour leurs employés afin d'améliorer la performance globale et le bien-être au travail.

Enfin, les personnes en transition de carrière ou en reconversion professionnelle constituent un segment important, cherchant à définir leurs objectifs et à élaborer des stratégies pour les atteindre.

Une analyse SWOT d'un coach professionnel révèle plusieurs aspects.

Les forces comprennent une expertise approfondie en développement personnel et professionnel, une capacité à personnaliser les sessions de coaching et une demande croissante pour le développement des compétences professionnelles.

Les faiblesses pourraient inclure une forte concurrence dans le domaine du coaching et la nécessité de se démarquer par une proposition de valeur unique.

Les opportunités résident dans l'expansion de la clientèle grâce à la diversification des services offerts, comme le coaching en ligne, et dans le potentiel de partenariats avec des organisations professionnelles.

Enfin, les menaces pourraient inclure l'évolution rapide des besoins du marché professionnel et les défis liés à la preuve de l'efficacité du coaching pour justifier l'investissement des clients.

L’analyse des concurrents

L'analyse des concurrents dans le secteur du coaching professionnel révèle une compétition variée.

Parmi les concurrents directs, on trouve d'autres coachs indépendants, des cabinets de coaching de taille moyenne, ainsi que des programmes de coaching offerts par de grandes entreprises de formation.

Ces acteurs rivalisent pour attirer une clientèle en quête de développement personnel et professionnel.

Les avantages compétitifs potentiels incluent l'expérience et la réputation du coach, la personnalisation des programmes de coaching, la qualité du suivi et l'efficacité des résultats obtenus.

Une compréhension approfondie des forces et faiblesses des concurrents est essentielle pour élaborer des stratégies efficaces de différenciation et de fidélisation de la clientèle.

Les avantages concurrentiels

Notre engagement envers l'excellence et la personnalisation de nos services de coaching est au cœur de notre succès.

Nous offrons des programmes sur mesure qui répondent aux besoins spécifiques de chaque client, qu'il s'agisse de développement de carrière, de leadership ou de gestion du changement.

De plus, notre approche axée sur les résultats tangibles nous permet de construire une relation de confiance avec nos clients, renforçant ainsi leur engagement envers leur développement personnel et professionnel.

Nous sommes fiers de notre méthodologie éprouvée et de notre capacité à adapter nos techniques aux défis uniques de chaque individu ou organisation.

La stratégie

Le plan de développement.

Notre plan de développement sur trois ans pour le coaching professionnel est conçu pour établir une marque forte dans le domaine du développement personnel et professionnel.

La première année, nous nous attacherons à bâtir une base solide de clients en offrant des séances de coaching personnalisées et en développant notre réputation par le bouche-à-oreille et les témoignages.

La deuxième année, nous envisageons d'élargir notre offre en proposant des ateliers de groupe et des séminaires, ainsi qu'en collaborant avec des entreprises pour des programmes de coaching en entreprise.

La troisième année, nous prévoyons de lancer une plateforme en ligne avec des ressources de coaching et des cours pour atteindre un public plus large et offrir un accompagnement à distance.

Nous resterons engagés à fournir un coaching de qualité supérieure, à maintenir une approche personnalisée et à innover dans nos méthodes pour répondre aux besoins évolutifs de nos clients.

Le Business Model Canvas

Le Business Model Canvas de notre service de coaching professionnel cible les individus cherchant à améliorer leurs compétences professionnelles et les entreprises souhaitant investir dans le développement de leurs employés.

Notre proposition de valeur repose sur une approche personnalisée, l'expertise de nos coachs et l'impact mesurable de nos programmes sur la performance professionnelle.

Nous offrons nos services à travers des séances individuelles, des ateliers de groupe et des programmes en entreprise, en utilisant nos compétences clés en coaching, en formation et en développement personnel.

Les activités clés incluent le coaching individuel, la conception de programmes de développement et la création de contenu pédagogique.

Nos revenus proviennent des honoraires de coaching et des contrats avec les entreprises, tandis que nos coûts sont liés principalement à la rémunération des coachs et aux dépenses de marketing.

Retrouvez un vrai Business Model Canvas complété et modifiable dans notre modèle de business plan .

La stratégie marketing

Notre stratégie marketing est centrée sur la création de valeur et la personnalisation.

Nous visons à établir une marque de confiance en mettant en avant l'expertise de nos coachs et les succès de nos clients. Nous utiliserons des témoignages et des études de cas pour illustrer l'efficacité de nos services.

Nous développerons notre présence en ligne à travers un contenu de qualité, des webinaires et des interventions sur les réseaux sociaux pour engager notre audience.

En outre, nous établirons des partenariats stratégiques avec des organisations professionnelles pour accroître notre visibilité et notre crédibilité.

Les médias sociaux et le marketing de contenu seront essentiels pour atteindre un public plus large et pour positionner notre marque comme une référence dans le domaine du coaching professionnel.

La politique de risque

Notre politique de risque est axée sur la gestion des risques liés à la réputation et à la satisfaction client.

Nous nous engageons à respecter les normes éthiques les plus élevées dans nos pratiques de coaching et à assurer la confidentialité des informations de nos clients.

Nous mettrons en place des processus d'évaluation réguliers pour garantir la qualité de nos services et l'atteinte des objectifs de nos clients.

Une gestion financière prudente et une diversification de notre clientèle nous aideront à minimiser les risques financiers.

Nous souscrirons également à une assurance responsabilité professionnelle pour nous protéger contre d'éventuelles réclamations.

Pourquoi notre projet est viable

Nous avons la vision de devenir un leader dans le domaine du coaching professionnel, en répondant à la demande croissante de développement des compétences et de l'efficacité professionnelle.

Avec notre engagement envers l'excellence, l'adaptabilité et l'innovation, nous sommes confiants dans notre capacité à prospérer sur ce marché en expansion.

Nous sommes passionnés par l'opportunité d'aider les individus et les organisations à atteindre leur plein potentiel tout en construisant une entreprise durable et respectée.

Nous sommes prêts à nous adapter et à évoluer pour réaliser notre vision et nous sommes impatients de voir notre entreprise de coaching professionnel se développer et réussir.

Le prévisionnel financier

Bien entendu, le texte présenté ci dessous est largement insuffisant pour servir d’analyse financière solide et crédible face à une banque ou à un investisseur potentiel. Ces derniers attendent des chiffres précis, des tableaux financiers et des graphiques prouvant la rentabilité de votre projet.

Tous ces éléments existent bien dans notre modèle de business plan pour un coach professionnel et notre prévisionnel financier pour un coach professionnel .

Les dépenses de départ pour notre activité de coaching professionnel incluent la certification et la formation continue pour garantir un service de qualité, la création d'un site web et d'une présence en ligne pour attirer des clients, l'achat de matériel de bureau et de logiciels spécialisés pour la gestion de la clientèle, ainsi que les coûts liés à l'établissement de notre marque et au lancement de campagnes de marketing pour atteindre notre marché cible.

Nos hypothèses de revenu sont basées sur une évaluation approfondie du marché du coaching professionnel, en prenant en compte la demande croissante pour le développement personnel et professionnel dans un monde du travail en constante évolution.

Nous anticipons une augmentation graduelle des séances de coaching, en commençant par un nombre modeste de clients et en élargissant notre clientèle à mesure que notre réputation de coach professionnel compétent se renforce.

Le compte de résultat prévisionnel présente les recettes attendues de nos services de coaching, les coûts directs liés à la prestation de ces services (matériel, sous-traitance éventuelle, frais de déplacement), ainsi que les charges d'exploitation (loyer du bureau, marketing, salaires, etc.).

Il en résulte un bénéfice net prévu qui est essentiel pour évaluer la rentabilité de notre activité de coaching au fil du temps.

Le bilan prévisionnel illustre les actifs de notre entreprise, tels que le matériel de bureau et les logiciels, ainsi que les passifs, y compris les prêts éventuels et les dépenses à venir.

Il indique la santé financière globale de notre activité de coaching professionnel à la fin de chaque période comptable.

Notre budget de trésorerie prévisionnel détaille les entrées et sorties de fonds, nous permettant de planifier nos besoins en liquidités à tout moment. Cela est crucial pour une gestion financière efficace et pour éviter les problèmes de flux de trésorerie.

Le plan de financement prévisionnel énumère les sources de financement que nous envisageons d'utiliser pour couvrir nos dépenses initiales.

Le besoin en fonds de roulement pour notre activité de coaching sera suivi de près pour s'assurer que nous disposons des ressources nécessaires pour financer nos opérations quotidiennes, y compris le marketing, la gestion de la clientèle et le paiement des frais généraux.

Le seuil de rentabilité spécifique à notre projet est le volume d'affaires nécessaire pour couvrir tous nos coûts, y compris les dépenses initiales, et commencer à générer des bénéfices.

Il nous indiquera le moment où notre entreprise deviendra rentable.

Les indicateurs de performance que nous suivrons incluront le taux de satisfaction client, le taux de rétention des clients, le nombre de séances par client et le retour sur investissement pour mesurer l'efficacité de notre capital investi dans l'activité de coaching.

Ces indicateurs nous aideront à évaluer la santé financière et le succès global de notre service de coaching professionnel.

Si vous voulez en savoir plus sur les éléments financiers liés à cette activité, vous pouvez également lire notre article sur la rentabilité financière d'un coach professionnel .

Cet article est uniquement à titre informatif et ne doit pas être considéré comme un conseil financier. Les lecteurs sont invités à consulter un professionnel qualifié avant de prendre des décisions en matière d'investissement. Nous n'assumons aucune responsabilité pour les actions entreprises en se basant sur les informations fournies.

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Business plan Coach : Modèle rédigé gratuit

Dans cet article, nous allons explorer le business plan de Coach CH, une entreprise spécialisée dans le coaching de vie pour les particuliers et les entreprises. Nous allons examiner les différentes sections du business plan, notamment le résumé opérationnel, l’analyse de marché, la stratégie commerciale, la stratégie de communication, les ressources humaines et les prévisions financières. En examinant ces sections clés, nous allons mieux comprendre les objectifs, les stratégies et les prévisions de Coach CH pour réussir dans le marché en croissance rapide du coaching

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Business plan Coach : résumé opérationnel / executive summary

Le résumé opérationnel est l’une des parties les plus importantes du business plan Coach CH. Il résume brièvement les objectifs, les produits et services, ainsi que les stratégies de marketing de l’entreprise. Cette section est cruciale pour convaincre les investisseurs potentiels et les partenaires commerciaux de l’intérêt et de la viabilité de votre entreprise.

Coach CH est une entreprise de coaching qui propose des services à la fois pour les particuliers et les entreprises. L’objectif principal de l’entreprise est d’aider ses clients à atteindre leur plein potentiel en les guidant tout au long du processus de développement personnel et professionnel. Les produits et services proposés par Coach CH sont conçus pour aider les clients à atteindre leurs objectifs en matière de carrière, de leadership, de développement personnel et de bien-être général.

En ce qui concerne le marché cible, Coach CH vise principalement les professionnels, les cadres et les dirigeants d’entreprise qui cherchent à améliorer leurs compétences en leadership et à optimiser leur potentiel de carrière. Pour les particuliers, Coach CH propose des services de coaching de vie pour aider les clients à atteindre leurs objectifs personnels et à surmonter les obstacles qui se dressent sur leur chemin.

En ce qui concerne la stratégie de marketing, Coach CH prévoit d’utiliser plusieurs canaux pour atteindre ses clients potentiels. Cela inclut le marketing en ligne, la publicité traditionnelle et le marketing de contenu. Coach CH utilisera également les réseaux sociaux pour atteindre les clients potentiels et établir une relation avec eux.

En résumé, Coach CH est une entreprise de coaching qui vise à aider les individus et les entreprises à atteindre leur plein potentiel en offrant des services de coaching personnalisés. La stratégie de marketing de Coach CH mettra l’accent sur la publicité en ligne, le marketing de contenu et les réseaux sociaux pour atteindre ses clients potentiels. Avec ses produits et services de haute qualité, Coach CH est bien placé pour connaître un grand succès sur le marché en croissance rapide du coaching

Business plan Coach : analyse de marché

L’analyse de marché est une étape cruciale dans l’élaboration d’un business plan. Cette section permet à Coach CH de mieux comprendre le marché sur lequel elle souhaite évoluer, d’identifier les tendances et les opportunités, ainsi que les défis et les obstacles à surmonter.

Le marché du coaching est en croissance rapide, avec de plus en plus d’individus et d’entreprises cherchant à améliorer leurs compétences et à atteindre leur plein potentiel. Cela est dû en partie à la concurrence croissante et aux défis de plus en plus complexes auxquels sont confrontées les entreprises. De plus, les individus sont de plus en plus conscients de l’importance de l’auto-développement et cherchent à améliorer leur bien-être général.

Le marché du coaching est également diversifié, avec des coachs spécialisés dans différents domaines, tels que le coaching de carrière, le coaching de leadership, le coaching de vie, le coaching d’affaires, le coaching de santé et de bien-être, entre autres. Les clients potentiels de Coach CH peuvent provenir de différents secteurs d’activité, y compris les entreprises, les organisations à but non lucratif, les établissements d’enseignement et les particuliers.

Coach CH a identifié une opportunité de marché dans le coaching pour les entreprises, en particulier les petites et moyennes entreprises (PME) qui cherchent à améliorer leurs performances et leur rentabilité. Les PME sont souvent confrontées à des défis tels que la gestion de l’efficacité opérationnelle, la réduction des coûts, la gestion des talents et la planification stratégique, ce qui crée une demande pour les services de coaching.

En ce qui concerne la concurrence, Coach CH devra faire face à de nombreux concurrents directs et indirects. Les concurrents directs sont d’autres entreprises de coaching qui offrent des services similaires à Coach CH, tandis que les concurrents indirects sont des entreprises qui offrent des produits ou des services similaires qui peuvent être utilisés comme alternatives au coaching.

Malgré la forte concurrence sur le marché, Coach CH a identifié des opportunités de croissance en se concentrant sur des services de coaching de haute qualité et personnalisés pour les entreprises et les particuliers. En s’appuyant sur son expertise et sa réputation dans le domaine du coaching, Coach CH est bien positionnée pour connaître un grand succès sur le marché en croissance rapide du coaching

Agence événementiel

Organisme de formation

Conciergerie

Camion pizza

Business plan coach : stratégie commerciale.

La stratégie commerciale est un élément clé du business plan de Coach CH. Cette section décrit comment l’entreprise prévoit de développer ses activités, d’attirer de nouveaux clients et de maintenir la satisfaction de ses clients actuels.

La stratégie commerciale de Coach CH repose sur plusieurs piliers. Tout d’abord, l’entreprise prévoit de développer ses activités en se concentrant sur les services de coaching pour les entreprises, en particulier les PME. Coach CH estime que ce segment de marché offre des opportunités de croissance importantes, compte tenu des besoins spécifiques des PME en matière de coaching pour améliorer leur rentabilité et leur performance.

En outre, Coach CH compte utiliser les canaux de marketing en ligne, les réseaux sociaux et le marketing de contenu pour promouvoir ses services auprès des clients potentiels. Ces canaux ont prouvé leur efficacité dans la promotion des services de coaching, car ils permettent d’atteindre un public plus large à moindre coût.

En ce qui concerne la fidélisation des clients, Coach CH prévoit de mettre en place un système de suivi régulier avec ses clients afin de s’assurer de leur satisfaction et de leur fidélité. Coach CH s’engage également à offrir des services de coaching personnalisés de haute qualité pour répondre aux besoins spécifiques de chaque client.

Coach CH envisage également de se concentrer sur la création d’une marque solide et reconnaissable sur le marché du coaching. Pour atteindre cet objectif, l’entreprise prévoit de développer des outils de marketing efficaces, tels que des brochures d’information, des vidéos de présentation et un site web professionnel.

Enfin, Coach CH estime que la formation et le développement continu de son équipe de coachs est un élément clé de sa stratégie commerciale. L’entreprise s’engage à offrir à son équipe de coachs les ressources nécessaires pour améliorer leurs compétences et rester à la pointe des dernières tendances et techniques de coaching.

En somme, la stratégie commerciale de Coach CH repose sur une combinaison de développement de nouveaux segments de marché, de marketing en ligne, de fidélisation des clients, de développement de la marque et de formation continue de l’équipe de coachs. Ces efforts combinés devraient permettre à Coach CH de se positionner comme un leader dans le marché en croissance rapide du coaching

Business plan Coach : stratégie de communication

La stratégie de communication est essentielle pour Coach CH. Cette section décrit comment l’entreprise prévoit de communiquer avec ses clients potentiels, d’attirer de nouveaux clients et de maintenir la satisfaction de ses clients actuels.

Coach CH compte utiliser plusieurs canaux de communication pour atteindre ses clients potentiels. Tout d’abord, l’entreprise prévoit de développer une présence en ligne forte en utilisant les réseaux sociaux, les blogs et les forums en ligne pour interagir avec les clients potentiels. Les réseaux sociaux tels que LinkedIn, Twitter et Facebook sont des canaux de marketing très efficaces pour les entreprises de coaching car ils offrent une portée mondiale et permettent de cibler des publics spécifiques.

En outre, Coach CH prévoit de collaborer avec des partenaires commerciaux pour atteindre des clients potentiels supplémentaires. Les partenaires commerciaux peuvent inclure des entreprises qui offrent des produits et des services complémentaires à ceux de Coach CH, ainsi que des associations professionnelles qui sont susceptibles d’avoir des membres qui pourraient bénéficier des services de coaching de Coach CH.

Coach CH compte également organiser des événements pour interagir avec les clients potentiels et actuels. Les événements peuvent inclure des conférences, des ateliers et des sessions de formation en direct, qui permettront à l’entreprise de se connecter directement avec les clients et de renforcer sa présence sur le marché du coaching.

En ce qui concerne la fidélisation des clients, Coach CH compte utiliser des newsletters électroniques, des bulletins d’information et des enquêtes de satisfaction pour rester en contact avec ses clients et les maintenir engagés. Ces outils de communication sont importants pour assurer la fidélité des clients et pour s’assurer que les clients sont satisfaits des services de coaching fournis par l’entreprise.

Enfin, Coach CH estime que la communication interne est également importante pour maintenir une équipe de coachs engagée et motivée. L’entreprise prévoit d’utiliser des outils de communication internes tels que des forums de discussion en ligne et des réunions régulières pour s’assurer que tous les membres de l’équipe sont alignés sur les objectifs de l’entreprise.

En somme, la stratégie de communication de Coach CH repose sur une combinaison de canaux de communication en ligne et hors ligne pour atteindre les clients potentiels, ainsi que des outils de communication internes pour maintenir l’engagement de l’équipe de coachs. Ces efforts combinés devraient permettre à Coach CH de renforcer sa présence sur le marché du coaching et de maintenir une base de clients fidèles et engagés

Institut de beauté

Service à la personne

Agence de voyage

Business plan coach : ressources humaines.

La section ressources humaines du business plan de Coach CH est importante car elle décrit comment l’entreprise compte recruter, former et gérer son équipe de coachs. Les coachs sont au cœur des activités de Coach CH et leur expertise et leur expérience sont essentielles pour offrir des services de coaching de haute qualité à ses clients.

Coach CH compte recruter une équipe de coachs qualifiés et expérimentés pour offrir des services de coaching personnalisés et de haute qualité à ses clients. L’entreprise prévoit de rechercher des candidats possédant des diplômes en psychologie, en coaching, en ressources humaines ou dans un domaine connexe, ainsi qu’une expérience pratique dans le coaching.

En ce qui concerne la formation des coachs, Coach CH prévoit d’offrir une formation continue à son équipe de coachs pour les aider à rester à la pointe des dernières tendances et techniques de coaching. Les formations peuvent inclure des ateliers de formation en interne, des conférences, des séminaires et des sessions de formation en ligne.

Coach CH compte également offrir des avantages et des récompenses pour motiver son équipe de coachs et les encourager à offrir des services de coaching de haute qualité. Ces avantages peuvent inclure des bonus, des primes, des formations supplémentaires et des possibilités de développement professionnel.

En outre, Coach CH prévoit de mettre en place des processus de gestion des performances pour s’assurer que l’équipe de coachs atteint les objectifs de l’entreprise et fournit des services de coaching de haute qualité à ses clients. Les processus de gestion des performances peuvent inclure des évaluations régulières des performances, des objectifs clairs et mesurables pour chaque coach et des plans d’action pour améliorer les performances si nécessaire.

Enfin, Coach CH estime que la culture d’entreprise est également importante pour maintenir une équipe de coachs engagée et motivée. L’entreprise prévoit de créer une culture d’entreprise qui encourage la collaboration, la communication et le développement professionnel pour aider à maintenir la satisfaction de l’équipe de coachs.

En somme, la section ressources humaines du business plan de Coach CH décrit comment l’entreprise prévoit de recruter, de former et de gérer son équipe de coachs pour offrir des services de coaching de haute qualité à ses clients. En mettant en place des processus de gestion des performances et en offrant des avantages et des récompenses, Coach CH devrait être en mesure de maintenir une équipe de coachs motivée et engagée pour offrir des services de coaching de qualité à ses clients.

Business plan Coach : prévisionnel financier et comptable

La section bilan prévisionnel financier est l’une des parties les plus importantes du business plan de Coach CH. Elle décrit les prévisions financières de l’entreprise pour les trois à cinq prochaines années, y compris les prévisions de revenus, de bénéfices et de flux de trésorerie.

Les prévisions financières de Coach CH reposent sur plusieurs hypothèses, notamment la croissance du marché du coaching, la concurrence, les tarifs des services de coaching et les coûts opérationnels de l’entreprise.

En ce qui concerne les prévisions de revenus, Coach CH prévoit une croissance importante de son chiffre d’affaires au cours des trois à cinq prochaines années, grâce à l’expansion de ses activités de coaching pour les entreprises. Les prévisions de revenus de l’entreprise sont basées sur le nombre de clients, le tarif moyen des services de coaching et la croissance du marché du coaching.

Les prévisions de bénéfices de Coach CH sont basées sur la différence entre les revenus et les coûts de l’entreprise. Les coûts de l’entreprise comprennent les coûts opérationnels tels que les salaires, les frais généraux, les frais de marketing et les frais de développement de l’entreprise. Les prévisions de bénéfices de l’entreprise dépendent de la croissance de son chiffre d’affaires et de sa capacité à contrôler les coûts opérationnels.

En ce qui concerne les prévisions de flux de trésorerie, Coach CH prévoit de maintenir une situation de trésorerie positive tout au long de la période de prévision. Les prévisions de flux de trésorerie sont basées sur les prévisions de revenus et de bénéfices de l’entreprise, ainsi que sur les investissements prévus pour soutenir la croissance de l’entreprise.

Pour soutenir sa croissance, Coach CH prévoit de lever des fonds auprès d’investisseurs potentiels et de prêteurs pour financer ses activités de développement et d’expansion. L’entreprise prévoit également d’utiliser ses propres ressources financières pour financer sa croissance.

En somme, la section prévisionnel financier du business plan de Coach CH décrit les prévisions financières de l’entreprise pour les trois à cinq prochaines années. Les prévisions de revenus, de bénéfices et de flux de trésorerie de l’entreprise reposent sur des hypothèses clés telles que la croissance du marché du coaching, la concurrence, les tarifs des services de coaching et les coûts opérationnels de l’entreprise. En contrôlant les coûts opérationnels et en maintenant une situation de trésorerie positive, Coach CH devrait être en mesure de réaliser ses prévisions financières et de soutenir sa croissance future.

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