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2.2 Stages in the Sociological Research Process

Learning objectives.

  • List the major stages of the sociological research process.
  • Describe the different types of units of analysis in sociology.
  • Explain the difference between an independent variable and a dependent variable.

Sociological research consists of several stages. The researcher must first choose a topic to investigate and then become familiar with prior research on the topic. Once appropriate data are gathered and analyzed, the researcher can then draw appropriate conclusions. This section discusses these various stages of the research process.

Choosing a Research Topic

The first step in the research process is choosing a topic. There are countless topics from which to choose, so how does a researcher go about choosing one? Many sociologists choose a topic based on a theoretical interest they may have. For example, Émile Durkheim’s interest in the importance of social integration motivated his monumental study of suicide that Chapter 1 “Sociology and the Sociological Perspective” discussed. Many sociologists since the 1970s have had a theoretical interest in gender, and this interest has motivated a huge volume of research on the difference that gender makes for behavior, attitudes, and life chances. The link between theory and research lies at the heart of the sociological research process, as it does for other social, natural, and physical sciences. Accordingly, this book discusses many examples of studies motivated by sociologists’ varied theoretical interests.

Two sociologists laughing together

Many sociologists, such as the two pictured here, have a theoretical interest in gender that leads them to investigate the importance of gender for many aspects of the social world.

Francisco Osorio – CL Society 31: Sociologists – CC BY 2.0.

Many sociologists also choose a topic based on a social policy interest they may have. For example, sociologists concerned about poverty have investigated its effects on individuals’ health, educational attainment, and other outcomes during childhood, adolescence, and adulthood. Sociologists concerned about racial prejudice and discrimination have carried out many studies documenting their negative consequences for people of color. As Chapter 1 “Sociology and the Sociological Perspective” discussed and as this book emphasizes, the roots of sociology in the United States lie in the use of sociological knowledge to achieve social reform, and many sociologists today continue to engage in numerous research projects because of their social policy interests. The news story that began this chapter discussed an important example of this type of research. The “Sociology Making a Difference” box further discusses research of this type.

Sociology Making a Difference

Survey Research to Help the Poor

The Community Service Society (CSS) of New York City is a nonprofit organization that, according to its Web site ( http://www.cssny.org ), “engages in advocacy, research and direct service” to help low-income residents of the city. It was established about 160 years ago and has made many notable accomplishments over the years, including aiding the victims of the Titanic disaster in 1912, helping initiate the free school lunch program that is now found around the United States, and establishing the largest senior volunteer program in the nation.

A key component of the CSS’s efforts today involves gathering much information about the lives of poor New Yorkers through an annual survey of random samples of these residents. Because the needs of the poor are so often neglected and their voices so often unheard, the CSS calls this effort the Unheard Third survey, as the poor represent about one-third of the New York City population. The Unheard Third survey asks respondents their opinions about many issues affecting their lives and also asks them many questions about such matters as their health and health care needs, employment status and job satisfaction, debt, and housing. The CSS then uses all this information in reports about the needs of the poor and near-poor in New York that it prepares for city and state officials, the news media, and key individuals in the private sector. In these ways, the CSS uses survey research in the service of society. As its Web site ( http://www.cssny.org/research ) states, “research is a critical tool we use to increase our understanding of conditions that drive poverty as we advocate for public policy and programs that will improve the economic standing of low-income New Yorkers.”

A third source of inspiration for research topics is personal experience . Like other social scientists (and probably also natural and physical scientists), many sociologists have had various experiences during childhood, adolescence, or adulthood that lead them to study a topic from a sociological standpoint. For example, a sociologist whose parents divorced while the sociologist was in high school may become interested in studying the effects of divorce on children. A sociologist who was arrested during college for a political protest may become interested in studying how effective protest might be for achieving the aims of a social movement. A sociologist who acted in high school plays may choose a dissertation during graduate school that focuses on a topic involving social interaction. Although the exact number will never be known, many research studies in sociology are undoubtedly first conceived because personal experience led the author to become interested in the theory or social policy addressed by the study.

Conducting a Literature Review

Whatever topic is chosen, the next stage in the research process is a review of the literature. A researcher who begins a new project typically reads a good number of studies that have already been published on the topic that the researcher wants to investigate. In sociology, most of these studies are published in journals, but many are also published as books. The government and private research organizations also publish reports that researchers consult for their literature reviews.

Regardless of the type of published study, a literature review has several goals. First, the researcher needs to determine that the study she or he has in mind has not already been done. Second, the researcher needs to determine how the proposed study will add to what is known about the topic of the study. How will the study add to theoretical knowledge of the topic? How will the study improve on the methodology of earlier studies? How will the study aid social policy related to the topic? Typically, a research project must answer at least one of these questions satisfactorily for it to have a chance of publication in a scholarly journal, and a thorough literature review is necessary to determine the new study’s possible contribution. A third goal of a literature review is to see how prior studies were conducted. What research design did they use? From where did their data come? How did they measure key concepts and variables? A thorough literature review enhances the methodology of the researcher’s new study and enables the researcher to correct any possible deficiencies in the methodology of prior studies.

In “the old days,” researchers would conduct a literature review primarily by going to an academic library, consulting a printed index of academic journals, trudging through shelf after shelf of printed journals, and photocopying articles they found or taking notes on index cards. Those days are long gone, and thankfully so. Now researchers use any number of electronic indexes and read journal articles online or download a PDF version to read later. Literature reviews are still a lot of work, but the time they take is immeasurably shorter than just a decade ago.

Formulating a Hypothesis

After the literature review has been completed, it is time to formulate the hypothesis that will guide the study. As you might remember from a science class, a hypothesis is a statement of the relationship between two variables concerning the units of analysis the researcher is studying. To understand this definition, we must next define variable and unit of analysis . Let’s start with unit of analysis , which refers to the type of entity a researcher is studying. As we discuss further in a moment, the most common unit of analysis in sociology is a person, but other units of analysis include organizations and geographical locations. A variable is any feature or factor that may differ among the units of analysis that a researcher is studying. Key variables in sociological studies of people as the units of analysis include gender, race and ethnicity, social class, age, and any number of attitudes and behaviors. Whatever unit of analysis is being studied, sociological research aims to test relationships between variables or, more precisely, to test whether one variable affects another variable, and a hypothesis outlines the nature of the relationship that is to be tested.

Suppose we want to test the hypothesis that women were more likely than men to have voted for Obama in 2008. The first variable in this hypothesis is gender, whether someone is a woman or a man. (As Chapter 11 “Gender and Gender Inequality” discusses, gender is actually more complex than this, but let’s keep things simple for now.) The second variable is voting preference—for example, whether someone voted for Obama or McCain. In this example, gender is the independent variable and voting preference is the dependent variable. An independent variable is a variable we think can affect another variable. This other variable is the dependent variable , or the variable we think is affected by the independent variable (see Figure 2.3 “Causal Path for the Independent and Dependent Variable” ). When sociological research tests relationships between variables, it normally is testing whether an independent variable affects a dependent variable.

Figure 2.3 Causal Path for the Independent and Dependent Variable

Casual Path for the Independent and Dependent Variable goes from independent to dependent

Many hypotheses in sociology involve variables concerning people, but many also involve variables concerning organizations and geographical locations. As this statement is meant to suggest, sociological research is conducted at different levels, depending on the unit of analysis chosen. As noted earlier, the most common unit of analysis in sociology is the person ; this is probably the type of research with which you are most familiar. If we conduct a national poll to see how gender influences voting decisions or how race influences views on the state of the economy, we are studying characteristics, or variables, involving people, and the person is the unit of analysis. Another common unit of analysis in sociology is the organization . Suppose we conduct a study of hospitals to see whether the patient-to-nurse ratio (the number of patients divided by the number of nurses) is related to the average number of days that patients stay in the hospital. In this example, the patient-to-nurse ratio and the average number of days patients stay are both characteristics of the hospital, and the hospital is the unit of analysis. A third unit of analysis in sociology is the geographical location , whether it is cities, states, regions of a country, or whole societies. In the United States, for example, large cities generally have higher violent crime rates than small cities. In this example, the city is the unit of analysis.

The US separated into sections: west, south, midwest, and northeast

One of the units of analysis in sociological research is the geographical location. The major regions of the United States are often compared on various characteristics. In one notable finding, the South has the highest regional homicide rate.

Source: Adapted from http://commons.wikimedia.org/wiki/File:Blank_US_Map.svg .

Measuring Variables and Gathering Data

After the hypothesis has been formulated, the sociologist is now ready to begin the actual research. Data must be gathered via one or more of the research designs examined later in this chapter, and variables must be measured. Data can either be quantitative (numerical) or qualitative (nonnumerical). Data gathered through a questionnaire are usually quantitative. The answers a respondent gives to a questionnaire are coded for computer analysis. For example, if a question asks whether respondents consider themselves to be politically conservative, moderate, or liberal, those who answer “conservative” might receive a “1” for computer analysis; those who choose “moderate” might receive a “2”; and those who say “liberal” might receive a “3.”

Data gathered through observation and/or intensive interviewing, research designs discussed later in this chapter, are usually qualitative. If a researcher interviews college students at length to see what they think about dating violence and how seriously they regard it, the researcher may make simple comparisons, such as “most” of the interviewed students take dating violence very seriously, but without really statistically analyzing the in-depth responses from such a study. Instead, the goal is to make sense of what the researcher observes or of the in-depth statements that people provide to an interviewer and then to relate the major findings to the hypothesis or topic the researcher is investigating.

The measurement of variables is a complex topic and lies far beyond the scope of this discussion. Suffice it to say that accurate measurement of variables is essential in any research project. In a questionnaire, for example, a question should be worded clearly and unambiguously. Take the following question, which has appeared in national surveys: “Do you ever drink more than you think you should?” This question is probably meant to measure whether the respondent has an alcohol problem. But some respondents might answer yes to this question even if they only have a few drinks per year if, for example, they come from a religious background that frowns on alcohol use; conversely, some respondents who drink far too much might answer no because they do not think they drink too much. A researcher who interpreted a yes response from the former respondents as an indicator of an alcohol problem or a no response from the latter respondents as an indicator of no alcohol problem would be in error.

As another example, suppose a researcher hypothesizes that younger couples are happier than older couples. Instead of asking couples how happy they are through a questionnaire, the researcher decides to observe couples as they walk through a shopping mall. Some interesting questions of measurement arise in this study. First, how does the researcher know who is a couple? Second, how sure can the researcher be of the approximate age of each person in the couple? The researcher might be able to distinguish people in their 20s or early 30s from those in their 50s and 60s, but age measurement beyond this gross comparison might often be in error. Third, how sure can the researcher be of the couple’s degree of happiness? Is it really possible to determine how happy a couple is by watching them for a few moments in the mall? What exactly does being happy look like, and do all people look this way when they are happy? These and other measurement problems in this particular study might be so severe that the study should not be done, at least if the researcher hopes to publish it.

After any measurement issues have been resolved, it is time to gather the data. For the sake of simplicity, let’s assume the unit of analysis is the person. A researcher who is doing a study “from scratch” must decide which people to study. Because it is certainly impossible to study everybody, the researcher only studies a sample , or subset of the population of people in whom the researcher is interested. Depending on the purpose of the study, the population of interest varies widely: it can be the adult population of the United States, the adult population of a particular state or city, all young women aged 13–18 in the nation, or countless other variations.

Many researchers who do survey research (discussed in a later section) study people selected for a random sample of the population of interest. In a random sample, everyone in the population (whether it be the whole U.S. population or just the population of a state or city, all the college students in a state or city or all the students at just one college, and so forth) has the same chance of being included in the survey. The ways in which random samples are chosen are too complex to fully discuss here, but suffice it to say the methods used to determine who is in the sample are equivalent to flipping a coin or rolling some dice. The beauty of a random sample is that it allows us to generalize the results of the sample to the population from which the sample comes. This means that we can be fairly sure of the attitudes of the whole U.S. population by knowing the attitudes of just 400 people randomly chosen from that population.

Other researchers use nonrandom samples, in which members of the population do not have the same chance of being included in the study. If you ever filled out a questionnaire after being approached in a shopping mall or campus student center, it is very likely that you were part of a nonrandom sample. While the results of the study (marketing research or social science research) for which you were interviewed might have been interesting, they could not necessarily be generalized to all students or all people in a state or in the nation because the sample for the study was not random.

High school students working in groups

High school classes often are used as a convenience sample in sociological and other social science research.

NWABR – 2009 Student Fellows – CC BY 2.0.

A specific type of nonrandom sample is the convenience sample , which refers to a nonrandom sample that is used because it is relatively quick and inexpensive to obtain. If you ever filled out a questionnaire during a high school or college class, as many students have done, you were very likely part of a convenience sample—a researcher can simply go into class, hand out a survey, and have the data available for coding and analysis within a few minutes. Convenience samples often include students, but they also include other kinds of people. When prisoners are studied, they constitute a convenience sample, because they are definitely not going anywhere. Partly because of this fact, convenience samples are also sometimes called captive-audience samples .

Another specific type of nonrandom sample is the quota sample . In this type of sample, a researcher tries to ensure that the makeup of the sample resembles one or more characteristics of the population as closely as possible. For example, on a campus of 10,000 students where 60% of the students are women and 40% are men, a researcher might decide to study 100 students by handing out a questionnaire to those who happen to be in the student center building on a particular day. If the researcher decides to have a quota sample based on gender, the researcher will select 60 women students and 40 male students to receive the questionnaire. This procedure might make the sample of 100 students more representative of all the students on campus than if it were not used, but it still does not make the sample entirely representative of all students. The students who happen to be in the student center on a particular day might be very different in many respects from most other students on the campus.

As we shall see later when research design is discussed, the choice of a design is very much related to the type of sample that is used. Surveys lend themselves to random samples, for example, while observation studies and experiments lend themselves to nonrandom samples.

Analyzing Data

After all data have been gathered, the next stage is to analyze the data. If the data are quantitative, the analysis will almost certainly use highly sophisticated statistical techniques beyond the scope of this discussion. Many statistical analysis software packages exist for this purpose, and sociologists learn to use one or more of these packages during graduate school. If the data are qualitative, researchers analyze their data (what they have observed and/or what people have told them in interviews) in ways again beyond our scope. Many researchers now use qualitative analysis software that helps them uncover important themes and patterns in the qualitative data they gather. However qualitative or quantitative data are analyzed, it is essential that the analysis be as accurate as possible. To go back to a point just made, this means that variable measurement must also be as accurate as possible, because even expert analysis of inaccurate data will yield inaccurate results. As a phrase from the field of computer science summarizes this problem, “garbage in, garbage out.” Data analysis can be accurate only if the data are accurate to begin with.

Criteria of Causality

As researchers analyze their data, they naturally try to determine whether their analysis supports their hypothesis. As noted above, when we test a hypothesis, we want to be able to conclude that an independent variable affects a dependent variable. Four criteria must be satisfied before we can conclude this (see Table 2.1 “Criteria of Causality” ).

Table 2.1 Criteria of Causality

First, the independent variable and the dependent variable must be statistically related . That means that the independent variable makes a statistical difference for where one ranks on the dependent variable. Suppose we hypothesize that age was related to voting preference in the 2008 presidential election. Here age is clearly the independent variable and voting preference the dependent variable. (It is possible for age to affect voting preference, but it is not possible for voting preference to affect age.) Exit poll data indicate that 66% of 18- to 24-year-olds voted for Obama in 2008, while only 45% of those 65 and older voted for him. The two variables are thus statistically related, as younger voters were more likely than older voters to prefer Obama.

The second criterion is called the causal order (or chicken-and-egg) problem and reflects the familiar saying that “correlation does not mean causation.” Just because an independent and a dependent variable are related does not automatically mean that the independent variable affects the dependent variable. It might well be that the dependent variable is affecting the independent. To satisfy this criterion, the researcher must be sure that the independent variable precedes the dependent variable in time or in logic. In the example just discussed, age might affect voting preference, but voting preference definitely cannot affect age. However, causal order is not as clear in other hypotheses. For example, suppose we find a statistical relationship between marital happiness and job satisfaction: the more happy people are in their marriage, the more satisfied they are with their jobs. Which makes more sense, that having a happy marriage leads you to like your job more, or that being satisfied with your work leads you to have a happier marriage? In this example, causal order is not very clear, and thus the second criterion is difficult to satisfy.

The third criterion involves spurious relationships . A relationship between an independent variable and dependent variable is spurious if a third variable accounts for the relationship because it affects both the independent and dependent variables. Although this sounds a bit complicated, an example or two should make it clear. If you did a survey of Americans 18 and older, you would find that people who attend college have worse acne than people who do not attend college. Does this mean that attending college causes worse acne? Certainly not. You would find this statistical relationship only because a third variable, age, affects both the likelihood of attending college and the likelihood of having acne: young people are more likely than older people to attend college, and also more likely—for very different reasons—to have acne. Controlling for age makes it clear that the original relationship between attending college and having acne was spurious. Figure 2.5 “Diagram of a Spurious Relationship” diagrams this particular spurious relationship; notice that there is no causal arrow between the attending college and having acne variables.

Figure 2.5 Diagram of a Spurious Relationship

Diagram of a Spurious Relationship

In another example, the more fire trucks at a fire, the more damage the fire causes. Does that mean that fire trucks somehow make fires worse, as the familiar saying “too many cooks spoil the broth” might suggest? Of course not! The third variable here is the intensity of the fire: the more intense the fire, the more fire trucks respond to fight it, and the more intense the fire, the more damage it causes. The relationship between number of fire trucks and damage the fire causes is spurious.

The final criterion of causality is that our explanation for the relationship between the independent and dependent variables is the best explanation . Even if the first three criteria are satisfied, that does not necessarily mean the two variables are in fact related. For example, the U.S. crime rate dropped in the early 1980s, and in 1984 the reelection campaign of President Ronald Reagan took credit for this drop. This relationship satisfied the first three criteria: the crime rate fell after President Reagan took office in 1981, the drop in the crime rate could not have affected the election of this president, and there was no apparent third variable that influenced both why Reagan was elected and why the crime rate fell. However, social scientists pointed to another reason that accounted for the crime rate decrease during the 1980s: a drop in the birth rate some 15–20 years earlier, which led to a decrease during the early 1980s of the number of U.S. residents in the high-crime ages of 15–30 (Steffensmeier & Harer, 1991). The relationship between the election of Ronald Reagan and the crime rate drop was thus only a coincidence.

Drawing a Conclusion

Once the data are analyzed, the researcher finally determines whether the data analysis supports the hypothesis that has been tested, taking into account the criteria of causality just discussed. Whether or not the hypothesis is supported, the researcher (if writing for publication) typically also discusses what the results of the present research imply for both prior and future studies on the topic. If the primary purpose of the project has been to test or refine a particular theory, the conclusion will discuss the implications of the results for this theory. If the primary purpose has been to test or advance social policy, the conclusion will discuss the implications of the results for policy making relevant to the project’s subject matter.

Key Takeaways

  • Several stages compose the sociological research process. These stages include (a) choosing a research topic, (b) conducting a literature review, (c) measuring variables and gathering data, (d) analyzing data, and (e) drawing a conclusion.
  • Sociologists commonly base their choice of a research topic on one or more of the following: (a) a theoretical interest, (b) a social policy interest, and (c) one or more personal experiences.
  • Accurate measurement of variables is essential for sound sociological research. As a minimum, measures should be as clear and unambiguous as possible.

For Your Review

  • Consider the following question from a survey: “Generally speaking, are you very happy, somewhat happy, or not too happy?” Write a brief essay in which you evaluate how well this question measures happiness.
  • Think of a personal experience you have had that lends itself to a possible research project. Write a brief essay in which you describe the experience and discuss the hypothesis that the research project based on the experience would address.

Steffensmeier, D., & Harer, M. D. (1991). Did crime rise or fall during the Reagan presidency? The effects of an “aging” U.S. population on the nation’s crime rate. Journal of Research in Crime and Delinquency, 28 (3), 330–359.

Sociology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

2.1 Approaches to Sociological Research

Learning objectives.

By the end of this section, you should be able to:

  • Define and describe the scientific method.
  • Explain how the scientific method is used in sociological research.
  • Describe the function and importance of an interpretive framework.
  • Describe the differences in accuracy, reliability and validity in a research study.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered social patterns in the workplace that have transformed industries, in families that have enlightened family members, and in education that have aided structural changes in classrooms.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the question is formed, the sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the social world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of six prescribed steps that have been established over centuries of scientific scholarship.

Sociological research does not reduce knowledge to right or wrong facts. Results of studies tend to provide people with insights they did not have before—explanations of human behaviors and social practices and access to knowledge of other cultures, rituals and beliefs, or trends and attitudes.

In general, sociologists tackle questions about the role of social characteristics in outcomes or results. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists often look between the cracks to discover obstacles to meeting basic human needs. They might also study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, social researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This does not mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in collecting and analyzing data in research studies.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method has 6 steps which are described below.

Step 1: Ask a Question or Find a Research Topic

The first step of the scientific method is to ask a question, select a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geographic location and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. Sociologists strive to frame questions that examine well-defined patterns and relationships.

In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?”

Step 2: Review the Literature/Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library, a thorough online search, and a survey of academic journals will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted, identify gaps in understanding of the topic, and position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study crime, a researcher might also sort through existing data from the court system, police database, prison information, interviews with criminals, guards, wardens, etc. It’s important to examine this information in addition to existing research to determine how these resources might be used to fill holes in existing knowledge. Reviewing existing sources educates researchers and helps refine and improve a research study design.

Step 3: Formulate a Hypothesis

A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an “if, then statement.” Let’s relate this to our topic of crime: If unemployment increases, then the crime rate will increase.

In scientific research, we formulate hypotheses to include an independent variables (IV) , which are the cause of the change, and a dependent variable (DV) , which is the effect , or thing that is changed. In the example above, unemployment is the independent variable and the crime rate is the dependent variable.

In a sociological study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

Taking an example from Table 12.1, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Note, however, this hypothesis can also work the other way around. A sociologist might predict that increasing a child’s sense of self-esteem (the independent variable) will increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying related two topics or variables is not enough. Their prospective relationship must be part of the hypothesis.

Step 4: Design and Conduct a Study

Researchers design studies to maximize reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group or what will happen in one situation will happen in another. Cooking is a science. When you follow a recipe and measure ingredients with a cooking tool, such as a measuring cup, the same results is obtained as long as the cook follows the same recipe and uses the same type of tool. The measuring cup introduces accuracy into the process. If a person uses a less accurate tool, such as their hand, to measure ingredients rather than a cup, the same result may not be replicated. Accurate tools and methods increase reliability.

Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. To produce reliable and valid results, sociologists develop an operational definition , that is, they define each concept, or variable, in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing the concept, all researchers can collect data in a systematic or replicable manner. Moreover, researchers can determine whether the experiment or method validly represent the phenomenon they intended to study.

A study asking how tutoring improves grades, for instance, might define “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” However, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” For the results to be replicated and gain acceptance within the broader scientific community, researchers would have to use a standard operational definition. These definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

We will explore research methods in greater detail in the next section of this chapter.

Step 5: Draw Conclusions

After constructing the research design, sociologists collect, tabulate or categorize, and analyze data to formulate conclusions. If the analysis supports the hypothesis, researchers can discuss the implications of the results for the theory or policy solution that they were addressing. If the analysis does not support the hypothesis, researchers may consider repeating the experiment or think of ways to improve their procedure.

However, even when results contradict a sociologist’s prediction of a study’s outcome, these results still contribute to sociological understanding. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While many assume that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results may substantiate or contradict it.

Sociologists carefully keep in mind how operational definitions and research designs impact the results as they draw conclusions. Consider the concept of “increase of crime,” which might be defined as the percent increase in crime from last week to this week, as in the study of Swedish crime discussed above. Yet the data used to evaluate “increase of crime” might be limited by many factors: who commits the crime, where the crimes are committed, or what type of crime is committed. If the data is gathered for “crimes committed in Houston, Texas in zip code 77021,” then it may not be generalizable to crimes committed in rural areas outside of major cities like Houston. If data is collected about vandalism, it may not be generalizable to assault.

Step 6: Report Results

Researchers report their results at conferences and in academic journals. These results are then subjected to the scrutiny of other sociologists in the field. Before the conclusions of a study become widely accepted, the studies are often repeated in the same or different environments. In this way, sociological theories and knowledge develops as the relationships between social phenomenon are established in broader contexts and different circumstances.

Interpretive Framework

While many sociologists rely on empirical data and the scientific method as a research approach, others operate from an interpretive framework . While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework, sometimes referred to as an interpretive perspective , seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge or understanding about the human experience.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects including storytelling. This type of researcher learns through the process and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Critical Sociology

Critical sociology focuses on deconstruction of existing sociological research and theory. Informed by the work of Karl Marx, scholars known collectively as the Frankfurt School proposed that social science, as much as any academic pursuit, is embedded in the system of power constituted by the set of class, caste, race, gender, and other relationships that exist in the society. Consequently, it cannot be treated as purely objective. Critical sociologists view theories, methods, and the conclusions as serving one of two purposes: they can either legitimate and rationalize systems of social power and oppression or liberate humans from inequality and restriction on human freedom. Deconstruction can involve data collection, but the analysis of this data is not empirical or positivist.

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The Research Process and Stages of Social Research

Social research is the act of gathering data that can help a person to answer questions about the various aspects of society. These questions can be generalized, or very specific in terms of the problems.

The research methods, such as surveys and experiments have a major impact on society through their findings. They are increasingly being used outside of the social sciences, in the other sectors of the society. For example – surveys being conducted to determine proper voting hours in presidential elections. Traditionally, there were two ways of determining voting hours. The scientist would develop a theory concerning the voting hours that would best meet the goals of democracy, and then the survey could be used to gather data for testing the theory. This was one way. The other way could be by conducting surveys to directly ask people when it would be most convenient for them to vote, and to open polls at those hours to ensure a maximum number of voters.

In the presidential elections of 1980, the surveys turned out to have a beneficial impact on the voting pattern. Surveys that were conducted by major television networks showed that Ronald Regan was ahead of president carter. As a result, Carter conceded, and some of the potential voters believed that their vote would not play a part in the outcome of the election. There was a difference of three hours in the closing of east coast polls and the west coast polls. Therefore, there was the talk of closing the poll at the same time across the country. A study shows that exit polls suggest a clear winner when previously the race has been considered close.

Gathering of data is done through personal interviews of eyewitnesses and other ‘non-scientific’ manner. The Los Angeles riots of 1992 not only were widely reported by the international media, but also spawned a number of social surveys designed to gather data about not only opinions concerning the underlying cause of the riot, but a number of other matters as well.

It is not necessary that research methods, including exit polls, are always correct. For example- November 1989 exit poll in Virginia, US which accurately showed Democrat L. Douglas Wilder as the winner over the republican j. Marshall Coleman. However, there was an error of 5 percentage points between the victory, which is outside of the normally accepted standards of sampling error. The reason for the same could be the reluctance to accept that some of them were not voting for the black candidate (welder) for the fear of being labeled as racist.

SOCIAL SCIENCE AS SCIENCE

The society in which we live is very complex and is needed to be understood, since, the social environment affects us just as directly and deeply as the physical environment, although in different ways. It has been relatively recent, that we have started to study the social sciences. However, there has been much less funding for social science research than for other physical sciences. One explanatory answer for this has always been that physical scientists could expect a more satisfactory result than social sciences. As a result, most of the funding was spent on the space programs and as a result, social science was so poorly developed, that it would achieve very little. But soon, due to certain world events, they recognized the importance of the study of social sciences with the physical sciences and the interdependency of the two.

A crucial question in social sciences concerns the nature of social phenomena and how they can best be understood. Different sociologists had a different perspective on it. Wilhelm Dilthey, a nineteenth-century sociologist, believed that no one can generalize or predict their actions of humans. Whereas Emile Durkheim had the opposite view. He said, that social phenomena can be generalized. According to him, there was a little difference between physical science and social science except for subject matters. Weber, however, took an intermediate approach between the two extremes and stated his view that though humans have free will, the actions are in a rational pattern, that can be predicted.

Most social scientists believed that social phenomena are orderly enough to be explained and predicted. But some believed that not all social phenomena could be explained or predicted accurately. Others believed that the phenomena contain some random element or margin of error. The social scientists agreed to the view of positivism. This means that social phenomena are considered to be objectively occurring phenomena. It came to be seen as pure science rather than applied (its task is to gather information rather than to use it), abstract rather than concrete, it does not concern itself with history, but with the generations of scientific laws.

STAGES OF SOCIAL RESEARCH

Though different sociologists have a different point of view, they have a common goal of understanding society, and hence will have common stages of research. There are five stages of research, as discussed below. Each of the stages is dependent on the other.

Circularity

The research process is in the form of a circle. After the researcher completes stage 5, and the study is found to be unsuccessful or partially successful, the researcher has to return to the early stages of the investigation, and repeat all the stages beginning with the faulty stage.

Replication

Once the research is completed and proved successful, the researcher must re-analyze all the stages of his research to ensure better accuracy of the hypothesis. But due to lack of money and funding, it usually repeats the hypothesis with few modifications. Nevertheless, research is a never-ending process, it may be proved wrong in further investigations.

Examples: density research

While all social research projects share the five basic stages, but they are very different in how they are carried out. Different approaches were carried out for the study on the effects of density on the human population. One of the studies is “population density and pathology: what are the relations for man?’ by Galle, Gove, and McPherson (1972). The other study by Griffith and Veitch (1971) is “hot and crowded: influence of population density and temperature on interpersonal affective behavior”. There is a comparison made on these studies through the five stages of research.

  • Choosing the problem and stating the hypothesis- it is obvious, that the first step towards research is to know the subject matter and form an adequate hypothesis to formulate the hypothesis and gather facts and information.
  • Research design – in this stage, the researcher has to decide how to measure the two main variables (density and social effects) and on what group/how many people to test the hypothesis.
  • Gathering the data – here, people are chosen for surveys, and the data is collected. Griffith and Veitch decided to conduct a laboratory study, about the degree of aggressiveness by how well the subject like the hypothetical stranger. There was a total of 8 experimental conditions by varying density and heat of the room. Galle also performed the experiment. Persons in Griffith’s study were randomly assigned the experimental conditions. In the Galle study, data had already been collected. The researchers could not collect exactly the data they wanted but had to use whatever was available in the factbook
  • Coding and analyzing the data – through analyzing the data, Griffith and Veitch concluded, that high density increases the tendency of people to dislike one another. Density analysis was more complicated in the Galle study since there were many confounding factors that might affect the relationship between density and pathology.
  • Interpreting the result and testing the hypothesis – Griffith and Veitch found evidence to support the hypothesis. Now the next step was to replicate the study, make some changes or conduct study with a larger sample of people to make sure that their finding was no fluke. The evidence in Galle’s study seemed to indicate that density does not cause pathology, but that both density level and pathology level vary with social class. They left the hypothesis unchanged and revised the study. They found that when density is measured by persons per room, there is a relation between density and pathology, hence the hypothesis was supported.

Bailey, K. (1994). The Research Process in Methods of social research. Simon and Schuster, 4th ed. The Free Press, New York 10020. Pp.3 -19

hypothesis is the first step in social research

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2.1 Approaches to Sociological Research

Learning objectives.

By the end of this section, you should be able to:

  • Define and describe the scientific method.
  • Explain how the scientific method is used in sociological research.
  • Describe the function and importance of an interpretive framework.
  • Describe the differences in accuracy, reliability, and validity in a research study.

When sociologists apply sociological thinking and begin to ask questions, no topic is off-limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods within the framework of the scientific method and an interpretive perspective, sociologists have discovered social patterns in the workplace that have transformed industries, in families that have enlightened family members, and in education that have aided structural changes in classrooms.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the question is formed, the sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the social world based on empirical evidence (i.e., “data”). It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of six prescribed steps that have been established over centuries of scientific scholarship.

image

Figure 2.2 The Scientific Method. 6 steps of the scientific method are an essential tool in research.

Sociological research does not reduce knowledge to right or wrong facts. Results of studies tend to provide people with insights they did not have before—explanations of human behaviors and social practices, access to knowledge and understandings of other cultural practices, rituals and beliefs, or trends and attitudes.

In general, sociologists tackle questions about the role of social characteristics in outcomes or results. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists often look between the cracks to discover obstacles to meeting basic human needs. They might also study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, impoverishment, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, social researchers might also study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, dating practices, and exercise habits.

Sociologists use the scientific method to formulate and organize their research from start to finish–to decide how to collect and also how to interpret and analyze data. They deliberately apply scientific logic and objectivity . They are interested in—but not attached to—the results. They work outside of their own political or social agendas and biases. This does not mean researchers do not have their own personalities, complete with preferences and opinions, but sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in collecting and analyzing data in their research.

With its systematic approach, the scientific method has proven useful in shaping sociological research. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. It provides the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method has 6 steps which are described below.

Step 1: Ask a Question or Find a Research Topic

The first step of the scientific method is to ask a question, select a problem, and identify a specific area of interest. The topic should be narrow enough to study within a geographic location and time frame. For example, “Are societies capable of sustained happiness?”, would be too vague.  With a little narrowing down though, “Are citizens in the United States happier today than they were in previous decades?” is something a sociologist could study. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. Sociologists strive to frame questions that examine well-defined patterns and relationships.

In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural values placed on appearance in the United States?”

Step 2: Review the Literature/Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies, typically in the social sciences. A visit to the library, a thorough online search, and a survey of academic journals uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted, identify gaps in understanding of the topic, and position their own research to add to prior knowledge that already exists on the topic. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study crime, a researcher might also sort through existing data from the court system, police databases, prison information, or existing interviews with criminals, guards, wardens, etc. It’s important to examine this information in addition to existing research studies to determine how these resources might be used to fill holes in existing knowledge. Reviewing existing sources educates researchers and helps refine and improve the design of a research study.

Step 3: Formulate a Hypothesis

A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an “if, then statement.” Let’s relate this to our topic of crime: If unemployment increases, crime rates will increase.

In scientific research, we formulate hypotheses to include independent variables (IV), which are the causes of the change, and a dependent variable (DV), which is the effect , or thing that is changed. In the example above, unemployment is the independent variable and the crime rate is the dependent variable.

In a sociological study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect the rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by educational attainment (the independent variable)?

Table 2.1 Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.

Taking our example on hygiene above, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Note, however, that this hypothesis can also work the other way around. A sociologist might predict that increasing a child’s sense of self-esteem (the independent variable) will increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying related two topics or variables is not enough. Their prospective relationship must be part of the hypothesis.

Step 4: Design and Conduct a Study

Sociologists design research studies to maximize reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group.  Or, what will happen in one situation will happen in another. Cooking is a science. When you follow a recipe and measure ingredients with a cooking tool, such as a measuring cup, the same results are obtained as long as the cook follows the same recipe and uses the same type of tools. The measuring cup introduces accuracy into the process. If a person uses a less accurate tool, such as their hand, to measure ingredients rather than a measuring cup, the same results might not be replicated. Accurate tools and methods increase reliability.

Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. To produce reliable and valid results, sociologists develop an operational definition, that is, they define each concept, or variable, in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept . By operationalizing the concept, all researchers can collect data in a systematic or replicable manner. Moreover, researchers can determine whether the experiment or method validly represents the phenomenon they intended to study.

A study asking how tutoring improves grades, for instance, might define “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” However, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” For the results to be replicated and gain acceptance within the broader scientific community, researchers would have to use a standard operational definition. These definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

We will explore research methods (i.e., how sociologists collect data) in greater detail in the next section of this chapter.

Step 5: Draw Conclusions

After constructing the research design, sociologists collect, tabulate, categorize, and analyze data to formulate conclusions. If the analysis supports the hypothesis, researchers can discuss the implications of the results for the theory or policy solution that they are addressing. If the analysis does not support the hypothesis, researchers may consider repeating the experiment or think of ways to improve the design of their research study.

However, even when results contradict a sociologist’s prediction of a study’s outcome, these results still contribute to sociological understanding. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While many assume that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results may substantiate or contradict it.

Sociologists carefully keep in mind how operational definitions and research designs impact the results as they draw conclusions based on their studies. Consider the concept of, “increase in crime,” which might be defined as the percent increase in crime from last week to this week. Yet the data used to evaluate the “increase in crime” might be limited by many factors: who commits the crimes, where are the crimes committed, or what types of crimes are committed. If the data is gathered for “crimes committed in Houston, Texas in zip code 77021,” then it may not be generalizable to crimes committed in rural areas outside of major US cities like Houston. If data is collected about vandalism, it may not be generalizable to assault.

Step 6: Report Results

Researchers report their results at conferences and in academic journals. These results are then subjected to the scrutiny of other sociologists in the field. Before the conclusions of a study become widely accepted, the studies are often repeated in the same or different environments. In this way, sociological theories and knowledge develops as the relationships between social phenomenon are established in broader contexts and different circumstances.

Interpretive Framework

While many sociologists rely on empirical data and the scientific method as a research approach, others operate from an interpretive framework. While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework, sometimes referred to as an interpretive perspective , seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge or understanding of the human experience.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects including storytelling. This type of researcher learns through the process and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Critical Sociology

Critical sociology focuses on the deconstruction of existing sociological research and theory. Informed by the work of Karl Marx, scholars known collectively as the Frankfurt School proposed that social science, as much as any academic pursuit, is embedded in the system of power constituted by the set of class, caste, race, gender, and other relationships that exist in the society. Consequently, it cannot be treated as purely objective. Critical sociologists view theories, methods, and conclusions as serving one of two purposes: they can either legitimate and rationalize systems of social power and oppression or liberate humans from inequality and restriction on human freedom. Deconstruction can involve data collection, but the analysis of this data is not empirical or positivist.

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Chapter 3: Developing a Research Question

3.4 Hypotheses

When researchers do not have predictions about what they will find, they conduct research to answer a question or questions with an open-minded desire to know about a topic, or to help develop hypotheses for later testing. In other situations, the purpose of research is to test a specific hypothesis or hypotheses. A hypothesis is a statement, sometimes but not always causal, describing a researcher’s expectations regarding anticipated finding. Often hypotheses are written to describe the expected relationship between two variables (though this is not a requirement). To develop a hypothesis, one needs to understand the differences between independent and dependent variables and between units of observation and units of analysis. Hypotheses are typically drawn from theories and usually describe how an independent variable is expected to affect some dependent variable or variables. Researchers following a deductive approach to their research will hypothesize about what they expect to find based on the theory or theories that frame their study. If the theory accurately reflects the phenomenon it is designed to explain, then the researcher’s hypotheses about what would be observed in the real world should bear out.

Sometimes researchers will hypothesize that a relationship will take a specific direction. As a result, an increase or decrease in one area might be said to cause an increase or decrease in another. For example, you might choose to study the relationship between age and legalization of marijuana. Perhaps you have done some reading in your spare time, or in another course you have taken. Based on the theories you have read, you hypothesize that “age is negatively related to support for marijuana legalization.” What have you just hypothesized? You have hypothesized that as people get older, the likelihood of their support for marijuana legalization decreases. Thus, as age moves in one direction (up), support for marijuana legalization moves in another direction (down). If writing hypotheses feels tricky, it is sometimes helpful to draw them out and depict each of the two hypotheses we have just discussed.

Note that you will almost never hear researchers say that they have proven their hypotheses. A statement that bold implies that a relationship has been shown to exist with absolute certainty and there is no chance that there are conditions under which the hypothesis would not bear out. Instead, researchers tend to say that their hypotheses have been supported (or not). This more cautious way of discussing findings allows for the possibility that new evidence or new ways of examining a relationship will be discovered. Researchers may also discuss a null hypothesis, one that predicts no relationship between the variables being studied. If a researcher rejects the null hypothesis, he or she is saying that the variables in question are somehow related to one another.

Quantitative and qualitative researchers tend to take different approaches when it comes to hypotheses. In quantitative research, the goal often is to empirically test hypotheses generated from theory. With a qualitative approach, on the other hand, a researcher may begin with some vague expectations about what he or she will find, but the aim is not to test one’s expectations against some empirical observations. Instead, theory development or construction is the goal. Qualitative researchers may develop theories from which hypotheses can be drawn and quantitative researchers may then test those hypotheses. Both types of research are crucial to understanding our social world, and both play an important role in the matter of hypothesis development and testing.  In the following section, we will look at qualitative and quantitative approaches to research, as well as mixed methods.

Text attributions This chapter has been adapted from Chapter5.2in Principles of Sociological Inquiry , which was adapted by the Saylor Academy without attribution to the original authors or publisher, as requested by the licensor. © CreativeCommonsAttribution-NonCommercial-ShareAlike 3.0 License .

Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Principles of Social Research Methodology pp 29–41 Cite as

Social Research: Definitions, Types, Nature, and Characteristics

  • Kanamik Kani Khan 4 &
  • Md. Mohsin Reza 5  
  • First Online: 27 October 2022

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Social research is often defined as a study of mankind that helps to identify the relations between social life and social systems. This kind of research usually creates new knowledge and theories or tests and verifies existing theories. However, social research is a broad spectrum that requires a discursive understanding of its varied nature and definitions. This chapter aims to explain the multifarious definitions of social research given by different scholars. The information used in this chapter is solely based on existing literature regarding social research. There are various stages discussed regarding how social research can be effectively conducted. The types and characteristics of social research are further analysed in this chapter. Social research plays a substantial role in investigating knowledge and theories relevant to social problems. Additionally, social research is important for its contribution to national and international policymaking, which explains the importance of social research.

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Khan, K.K., Mohsin Reza, M. (2022). Social Research: Definitions, Types, Nature, and Characteristics. In: Islam, M.R., Khan, N.A., Baikady, R. (eds) Principles of Social Research Methodology. Springer, Singapore. https://doi.org/10.1007/978-981-19-5441-2_3

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Chapter 2. Sociological Research

2.1. Approaches to Sociological Research

New Adventure of Sherlock Holmes by Conan Doyle published in The Strand Magazine.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behaviour is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behaviour as people move through the world. Using sociological methods and systematic research within the framework of the scientific method, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened parents, and education patterns that have aided structural changes in classrooms.

Depending on the focus and the type of research conducted, sociological findings could be useful in addressing any of the three basic interests or purposes of sociological knowledge discussed in the last chapter: the positivist interest in quantitative evidence to determine effective social policy decisions, the interpretive interest in understanding the meanings of human behaviour to foster mutual understanding and consensus, and the critical interest in knowledge useful for dismantling power relations and building alternatives to conditions of servitude. It might seem strange to use scientific practices to study social phenomena — a bit like the contents of a petri dish examining themselves — but, as argued above, if the goal of sociology is to improve the operation of society, it is extremely helpful to rely on systematic approaches that research methods provide.

Sociologists often begin the research process by asking a question about how or why things happen. It might be a unique question about a new trend or an old question about a common aspect of life. Once a question is formed, a sociologist proceeds through an in-depth process to answer it. Depending on the nature of the topic and the goals of the research, sociologists have a variety of methodologies to choose from. In deciding how to design that process, the researcher may adopt a positivist methodology or an interpretive methodology . Both types of methodology can be useful for critical research strategies . The following sections describe these approaches to acquiring knowledge.

Science vs. Non-Science

Contemporary society is going through an interesting time in which the certitudes and authority of science are frequently challenged. In the context of the natural sciences, people doubt scientific claims about climate change and the safety of vaccines. In the context of the social sciences, people doubt scientific claims about the declining rate of violent crime or the effectiveness of needle exchange programs.  Sometimes there is a good reason to be skeptical about science, when scientific technologies prove to have adverse effects on the environment, for example. Sometimes skepticism has dangerous outcomes, when people act on conspiracy theories and misinformation or epidemics of diseases like measles suddenly break-out in schools due to low vaccination rates. In fact, skepticism is central to both natural and social sciences; but from a scientific point of view, the skeptical attitude needs to be combined with systematic research in order for knowledge to move forward.

In sociology, science provides the basis for being able to distinguish between everyday opinions or beliefs and propositions that can be sustained by evidence. In his paper, The Normative Structure of Science (1942/1973), the sociologist Robert Merton argued that science is a type of empirical knowledge organized around four key principles, often referred to by the acronym CUDOS :

  • Communalism: The results of science must be made available to the public; science is freely available, shared knowledge, open to public discussion and debate.
  • Universalism: The results of science must be evaluated based on universal criteria, not parochial criteria specific to the researchers themselves.
  • Disinterestedness: Science must not be pursued for private interests or personal reward.
  • Organized Skepticism: The scientist must abandon all prior intellectual commitments, critically evaluate claims, and postpone conclusions until sufficient evidence has been presented; scientific knowledge is provisional.

For Merton, therefore, non-scientific knowledge is knowledge that fails in various respects to meet these criteria. Types of esoteric or mystical knowledge, for example, might be valid for someone on a spiritual path, but because this knowledge is passed from teacher to student through direct transmission and it is not available to the public for open debate, or because the validity of this knowledge might be specific to the individual’s unique spiritual configuration, esoteric or mystical knowledge is not scientific per se . Claims that are presented to persuade (rhetoric), to achieve political goals (propaganda, of various sorts), or to make profits (advertising) are not scientific because these claims are structured to satisfy private interests. Propositions which fail to stand up to rigorous and systematic standards of evaluation are not scientific because they can not withstand the criteria of organized skepticism and scientific method.

The basic distinction between scientific and common, non-scientific claims about the world is that in science “seeing is believing” whereas in everyday life “believing is seeing” (Brym, Roberts, Lie, & Rytina, 2013). Science is, in crucial respects, based on systematic observation following the principles of CUDOS. Only on the basis of observation (or “seeing”) can a scientist believe that a proposition about the nature of the world is correct. Research methodologies are designed to reduce the chance that conclusions will be based on error. In everyday life, the order is typically reversed. People “see” what they already expect to see or what they already believe to be true. They do not systematically test what they believe to be true. Prior intellectual commitments or biases predetermine what people observe and the conclusions they draw.

Many people know things about the social world without having a background in sociology. Sometimes their knowledge is valid; sometimes it is not. It is important, therefore, to think about how people know what they know, and compare it to the scientific way of knowing. Four types of non-scientific reasoning are common in everyday life: knowledge based on casual observation, knowledge based on selective evidence, knowledge based on overgeneralization, and knowledge based on authority or tradition.

Many people know things simply because they have experienced them directly. Someone who has grown up in Manitoba has probably observed what plenty of kids learn each winter, that it really is true that one’s tongue will stick to metal when it is very cold outside. Direct experience may provide accurate information, but only if the observer is lucky. Unlike the fictional detective Sherlock Holmes, in general, people are not very careful observers. In this example of the “winged ship” in Figure 2.4, the observation process is not deliberate or systematic. Instead, the observers come to know what they believe to be true through casual observation . The problem with casual observation is that sometimes it is right, and sometimes it is wrong. Without any systematic process for observing or assessing the accuracy of  observations, a person can never really be sure if their informal observations are accurate.

hypothesis is the first step in social research

Many people know things because they overlook disconfirming evidence. Suppose a friend declared that all men are liars shortly after she had learned that her boyfriend had deceived her. The fact that one man happened to lie to her in one instance came to represent a quality inherent in all men. But do all men really lie all the time? Probably not. If the friend is prompted to think more broadly about her experiences with men, she would probably acknowledge that she knew many men who, to her knowledge, had never lied to her and that maybe even her boyfriend did not generally make a habit of lying. This friend committed what social scientists refer to as selective observation by noticing only the pattern that she wanted to find at the time. She ignored disconfirming evidence. If, on the other hand, the friend’s experience with her boyfriend had been her only experience with a man, then she would have been committing what social scientists refer to as overgeneralization , assuming that broad patterns exist based on very limited observations.

Another way that people claim to know what they know is by looking to what they have always known to be true. There is an urban legend about a woman who for years used to cut both ends off of a ham before putting it in the oven (Mikkelson, 2005). She baked ham that way because that is the way her mother did it, so clearly that was the way it was supposed to be done. Her knowledge was based on a family tradition or traditional knowledge . After years of tossing cuts of perfectly good ham into the trash, however, she finally asked her mother why she did it and learned that the only reason her mother cut the ends off ham before cooking it was that she did not have a pan large enough to accommodate the ham without trimming it.

Without questioning what one thinks one knows is true, one may wind up believing things that are actually false. This is most likely to occur when an authority tells us that something is true, a case of authoritative knowledge . Mothers are not the only possible authorities people might rely on as sources of knowledge. Other common authorities people might rely on are political figures, churches and ministers, media influencers and social media networks. Although it is understandable that someone might believe something to be true if they look up to, or respect the person who has said it is so, this way of knowing differs from the sociological way of knowing. Whether quantitative, qualitative, or critical in orientation, sociological research is based on the scientific method.

The Scientific Method

Sociologists make use of tried-and-true methods of research, such as experiments, surveys, field research, and textual analysis. But humans and their social interactions are so diverse that they can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions, or about proving hypotheses about elementary particles right or wrong, rather than about exploring the nuances of human behaviour. However, this is exactly why scientific models work for studying human behaviour. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. This is the case for both positivist quantitative methodologies, which seek to translate observable phenomena into unambiguous numerical data, and interpretive qualitative methodologies, which seek to translate observable phenomena into definable units of meaning. The social scientific method in both cases involves developing and testing theories about the world based on empirical (i.e., observable) evidence. The social scientific method is defined by its commitment to systematic observation of the social world, and it strives to be objective, critical, skeptical, and logical. It involves a series of established steps known as the research cycle .

The scientific method. Long description available.

No matter what research approach is used, researchers want to maximize the study’s reliability and validity . Reliability refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what is true of one person will be true of all people in a group. Validity refers to how well the study measures what it was designed to measure. If  the researcher wishes to examine people’s depth of religiosity — i.e., how strong is someone’s religious belief? How central is religious belief to their life? — does a measure like “frequency of church attendance” accurately measure that? Maybe not. People attend church for a variety of reasons and some religions are not organized on the basis of churches and congregations.

A subtopic in the field of political violence would be to examine the sources of homegrown radicalization: What are the conditions under which individuals in Canada move from a state of indifference or moderate concern with political issues to a state in which they are prepared to use violence to pursue political goals? The reliability of a study of radicalization reflects how well the social factors unearthed by the research apply to similar individuals who were not directly part of the research. Would another sociologist come up with the same results if they replicated the study? How well can the researcher extrapolate from the research subjects studied to individuals in the broader society? Does research on violent jihadi radicalization apply to violent neo-Nazi radicalization?

Validity ensures that the study’s design accurately examined what it was designed to study. Do the concepts and measures of radicalization accurately represent the actual experience of political radicals? An exploration of an individual’s propensity to plan or engage in violent acts or to go abroad to join a terrorist organization should address those specific issues and not confuse them with other topics such as why an individual adopts a particular faith or espouses radical political views. There is a key difference between religiosity, radicalization, and violent radicalization. As research from the UK and United States on jihadism has in fact shown, while jihadi terrorists typically identify with an Islamic world view, a well-developed Islamic identity counteracts jihadism . Similarly, research has shown that while it intuitively makes sense that people with radical views would adopt radical means like violence to achieve them, there is in fact no consistent homegrown terrorist profile, meaning that it is not possible to predict whether someone who espouses radical views will move on to committing violent acts without taking into account the specific stages in the process (Patel, 2011).

To ensure validity, research on political violence should focus on individuals who engage in political violence and be able to distinguish between simply holding radical political beliefs and acting violently on radical political beliefs. Dalgaard-Nielsen (2010) distinguishes between radical, radicalization, and violent radicalization as follows:

a radical is understood as a person harboring a deep-felt desire for fundamental sociopolitical changes and radicalization is understood as a growing readiness to pursue and support far reaching changes in society that conflict with, or pose a direct threat to, the existing order. [V]iolent radicalization [is]a process in which radical ideas are accompanied by the development of a willingness to directly support or engage in violent acts.

The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. These steps provide the means for accuracy, reliability, and validity. Typically, the scientific method starts with these steps, which are described below: 1) ask a question; 2) research existing sources; and 3) formulate a hypothesis.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a specific geographical location and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study.

""

Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. Karl Popper (1902–1994) described the formulation of scientific propositions in terms of the concept of falsifiability (1963). He argued that the key demarcation between scientific and non-scientific propositions was not ultimately their factual truth, nor their verification, but simply whether or not they were stated in such a way as to be falsifiable; that is, whether a possible empirical observation could prove them wrong. If one claimed that evil spirits were the source of criminal behaviour, this would not be a scientific proposition because there is no possible way to definitively disprove it. Evil spirits cannot be observed. However, if one claimed that higher unemployment rates are the source of higher crime rates, this would be a scientific proposition because it is theoretically possible to find an instance where unemployment rates were not correlated to higher crime rates. As Popper said, “statements or systems of statements, in order to be ranked as scientific, must be capable of conflicting with possible, or conceivable, observations” (Popper, 1963).

Once a proposition is formulated in a way that would permit it to be falsified, the variables to be observed need to be operationalized. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition ; that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The concept is translated into an observable variable , a measure that has different values. The operational definition identifies an observable condition of the concept.

By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid in the sense that it is an appropriate and meaningful measure of the concept being studied. It must also be reliable , meaning that results will be close to uniform when tested on more than one person. For example, good drivers might be defined in many ways: Those who use their turn signals; those who do not speed; or those who courteously allow others to merge. But these driving behaviours could be interpreted differently by different researchers, so they could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition. Asking the question, “how many traffic violations has a driver received?” turns the concepts of “good drivers” and “bad drivers” into variables which might be measured by the number of traffic violations a driver has received. Of course the sociologist has to be wary of the way the variables are operationalized. In this example we know that black drivers are subject to much higher levels of police scrutiny than white drivers, so the number of traffic violations a driver has received might reflect less on their driving ability and more on the crime of “driving while black.”

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to a university library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. It allows them to sharpen the focus of their research question and avoid duplicating previous research. Researchers — including student researchers — are responsible for correctly citing existing sources they use in a study or sources that inform their work. While it is fine to build on previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about childrearing, vanity, obsessive-compulsive behaviours, and cultural attitudes toward beauty. At the literature review stage it is important to sift through this information and determine what is relevant. Using existing sources educates a researcher by showing what others have found relevant about a topic, and helps refine and improve a study’s design.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. It is an educated guess because it is not random but based on theory, observations, patterns of experience, or the existing literature. The hypothesis formulates this guess in the form of a testable or falsifiable proposition. However, how the hypothesis is handled differs between the positivist and interpretive approaches in sociology.

Hypothesis Formation in Positivist Research

Positivist methodologies are often referred to as hypothetico-deductive methodologies . A hypothesis is derived from a theoretical proposition. On the basis of the hypothesis, a prediction or generalization is logically deduced. If the prediction is confirmed by observation, the theoretical proposition is regarded as valid (at least provisionally). In positivist sociology, the hypothesis predicts how one form of human behaviour influences another. How does being a black driver affect the number of times the police will pull the driver over?

Successful prediction will determine the adequacy of the hypothesis and thereby test the theoretical proposition. Typically positivist approaches operationalize variables as quantitative data ; that is, by translating a social phenomenon like health into a quantifiable or numerically measurable variable like “number of visits to the hospital.” This permits sociologists to formulate their predictions using mathematical language, like regression formulas, to present research findings in graphs and tables, and to perform mathematical or statistical techniques to demonstrate the validity of relationships.

Variables are examined to see if there is a correlation between them. When a change in one variable coincides with a change in another variable there is a correlation. This does not necessarily indicate that changes in one variable causes a change in another variable, however — just that they are associated. A key distinction here is between independent and dependent variables. In research, independent variables are the cause of the change. The dependent variable is the effect, or thing that is changed. For example, in a basic study, the researcher would establish one form of human behaviour as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

For it to become possible to speak about causation , three criteria must be satisfied:

  • There must be a relationship or correlation between the independent and dependent variables.
  • The independent variable must be prior to the dependent variable.
  • There must be no other intervening variable responsible for the causal relationship.

It is important to note that while there has to be a correlation between variables for there to be a causal relationship, correlation does not necessarily imply causation. The relationship between variables can be the product of a third intervening variable that is independently related to both. For example, there might be a positive relationship between wearing bikinis and eating ice cream, but wearing bikinis does not cause eating ice cream. It is more likely that the heat of summertime causes both an increase in bikini wearing and an increase in the consumption of ice cream.

The distinction between causation and correlation can have significant consequences. For example, Indigenous Canadians are overrepresented in prisons and arrest statistics. As noted in Chapter 1. An Introduction to Sociology , in 2020 Indigenous people accounted for about 5% of the Canadian population, but they made up 30% of the federal penitentiary population (Correctional Investigator Canada, 2020). There is a positive correlation between being an Indigenous person in Canada and being in jail. Is this because Indigenous people are racially or biologically predisposed to crime? No. In fact there are at least four intervening variables that explain the higher incarceration of Indigenous people (Hartnagel, 2004): Indigenous people are disproportionately poor and poverty is associated with higher arrest and incarceration rates; Indigenous lawbreakers tend to commit more detectable “street” crimes than the less detectable and actionable “white collar” crimes of other segments of the population; the criminal justice system disproportionately profiles and discriminates against Indigenous people; and the legacy of colonization has disrupted and weakened traditional sources of social control in Indigenous communities.

The divorce rate in Maine correlates with the per capita consumption of margarine (US).

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define “good” grades as a C or better, while another uses a B+ as a starting point for good. Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points, ensuring consistency and replicability in a study. As the chart shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough: Their prospective relationship must be part of the hypothesis. Just because a sociologist forms an educated prediction of a study’s outcome does not mean data contradicting the hypothesis are not welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns.

In a study of education, a researcher might predict that high school dropouts have a hard time finding a rewarding career. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

Hypothesis Formation in Qualitative Research

While many sociologists rely on the positivist hypothetico-deductive method in their research, others operate from an interpretive approach . While still systematic, this approach typically does not follow the hypothesis-testing model that seeks to make generalizable predictions from quantitative variables. Instead, an interpretive framework seeks to understand social worlds from the point of view of participants, leading to in-depth knowledge. It focuses on qualitative data, or the meanings that guide people’s behaviour. Rather than relying on quantitative instruments, like fixed questionnaires or experiments, which can be artificial, the interpretive approach attempts to find ways to get closer to the informants’ lived experience and perceptions.

Interpretive research is generally more descriptive or narrative in its findings than positivist research. It can begin from a deductive approach by deriving a hypothesis from theory and then seeking to confirm it through methodologies like in-depth interviews. However, it is ideally suited to an inductive approach in which the hypothesis emerges only after a substantial period of direct observation or interaction with subjects. This type of approach is exploratory in that the researcher also learns as they proceed, sometimes adjusting the research methods or processes midway to respond to new insights and findings as they evolve.

For example, Glaser and Strauss’ (1967) classic elaboration of grounded theory proposed that qualitative researchers working with rich sources of qualitative data from interviews or ethnographic observations need to go through several stages of coding the data before a strong theory of the social phenomenon under investigation can emerge. In the initial stage, the researcher is simply trying to listen carefully and to tentatively categorize and sort the data. The researchers do not predetermine what the relevant categories of the social experience are, but analyze carefully what their subjects actually say. For example, what are the working definitions of health and illness that hospital patients use to describe their situation? In the first stage, the researcher tries to distinguish and succinctly code or label the numerous themes emerging from the data: different ways of describing the experience of health and illness. In the second stage, the researcher takes a more analytical approach by organizing the initial interview data into a few key reoccurring themes: Perhaps these are key assumptions that lay people make about the physiological mechanisms of the body, or the metaphors they use to describe their relationship to illness (e.g., a random occurrence, a battle, a punishment, a message, etc.). In the third stage, the researcher returns to the interview subjects with a new set of questions that would seek to either affirm, modify, or discard the analytical themes derived from the initial categorization of the interview material. This process can then be repeated back and forth until a thoroughly grounded theory is ready to be proposed. At every stage of the research, the researchers are obliged to follow the emerging data by revising their conceptions as new material is gathered, contradictions accounted for, commonalities categorized, and themes re-examined with further interviews.

Once the preliminary work is done and the hypothesis defined, it is time for the next research steps: choosing a research methodology, conducting a study, and drawing conclusions. These research steps are discussed below.

Making Connections: Classic Sociologists

Harriet martineau: the first woman sociologist.

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As was noted in Chapter 1. An Introduction to Sociology , Harriet Martineau (1802–1876) was one of the first women sociologists in the 19th century. She was a British sociologist known at the time especially for her translation of August Comte’s sociological works. Particularly innovative was her early work on sociological methodology, How to Observe Manners and Morals (1838) . In this volume she developed the ground work for a systematic social-scientific approach to studying human behaviour. She recognized that the issues of the researcher-subject relationship would have to be addressed differently in a social science   as opposed to a natural science.

The observer, or “traveler,” as she put it, needed to respect three criteria to obtain valid research: impartiality, critique, and sympathy. The impartial observer could not allow herself to be “perplexed or disgusted” by foreign practices that she could not personally reconcile herself with. Yet at the same time she saw the goal of sociology to be the fair but critical assessment of the moral status of a culture. In particular, the goal of sociology was to challenge forms of racial, sexual, or class domination in the name of autonomy: the right of every person to be a “self-directing moral being.” Finally, what distinguished the science of social observation from the natural sciences was that the researcher had to have unqualified sympathy for the subjects being studied (Lengermann & Niebrugge, 2007). This later became a central principle of Max Weber’s interpretive sociology, although it is not clear whether Weber read Martineau’s work.

A large part of her research in the United States analyzed the situations of contradiction between stated public morality and actual moral practices. For example, she was fascinated with the way that the formal democratic right to free speech enabled slavery abolitionists to hold public meetings, but when the meetings were violently attacked by mobs, the abolitionists and not the mobs were accused of inciting the violence (Zeitlin, 1997). This emphasis on studying contradictions followed from the distinction she drew between morals — society’s collective ideas of permitted and forbidden behaviour — and manners — the actual patterns of social action and association in society. As she realized the difficulty in getting an accurate representation of an entire society based on a limited number of interviews, she developed the idea that one could identify key “Things” experienced by all people — age, gender, illness, death, etc. — and examine how they were experienced differently by a sample of people from different walks of life (Lengermann & Niebrugge, 2007). Martineau’s pioneering sociology, therefore, focused on surveying different attitudes toward “Things,” and studying the anomalies that emerged when manners toward them contradicted a society’s formal morals.

Critical Research Strategies

As Karl Marx (1977 /1845) said: “The philosophers have only interpreted the world, in various ways; the point is to change it.” Critical research strategies build on positivist and interpretive methodologies but bring the focus of research to the problems of social transformation and emancipation. Critical sociologists emphasize that the social world is not simply given or natural. It is the ongoing product of human actions and is therefore transformable. Domination and injustice are not inevitable. In this context, critical sociologists note that in a world characterized by extreme inequities and injustices, knowledge and ways of knowing can be caught up and implicated in power relations. “In a socially unjust world, knowledge of the social that does not challenge injustice is likely to play a role in reproducing it” (Carroll, 2004). Critical research strategies are therefore approaches that utilize positivist, interpretive, and critical methods to produce knowledge that maximizes the human potential for freedom and equality.

hypothesis is the first step in social research

Paulo Freire’s (1970) Pedagogy of the Oppressed  is a key reference point for critical research. Working with the illiterate poor in North-Eastern Brazil in the 1940s and 1950s, Freire recognized that effective education and knowledge were not simply about things, but were emancipatory practices themselves. Through the development of critical consciousness, people could understand the circumstances in which they were living and act effectively to change the conditions of oppression they experienced. This was the basis of critical pedagogy , an approach to teaching and learning based on fostering the agency of marginalized communities, and empowering learners to emancipate themselves from oppressive social structures.

Carroll (2004) describes three types of critical research strategy: Oppositional or activist strategies investigate and oppose visible structures and practices of domination by taking up the standpoint of the oppressed; Radical strategies focus on analyzing deeper systematic bases of domination at the roots of societal structures; Subversive strategies subvert or deconstruct received notions of reality/identity and everyday, common sense binary oppositions (man/woman, culture/nature, self/other, reason/emotion, Black/white, etc.), which opens the door to alternatives and new political spaces of contestation.

One contemporary application of critical research strategies is in the critique of colonial structures. Decolonization , or the process of dismantling colonial power structures, also involves a process of decolonizing knowledge and research methods. Eurocentric patterns of thinking are often embedded in the concepts and methods used in sociology and other disciplines. In the 19th century, for example, social hierarchies and evolutionary schemes were central to the understanding of Indigenous people in Canada as alternately “savage” and “childlike,” in need of suppressing, civilizing and assimilating. Decolonizing research “means centering concerns and world views of non-Western individuals, and respectfully knowing and understanding theory and research from previously ‘Other(ed)’ perspectives” (Thambinathan & Kinsella, 2021). Thambinathan & Kinsella (2021) outline four practices of decolonization:

  • Exercising Critical Reflexivity: Critical reflexivity in research is about the researcher’s awareness of their own methodological assumptions — what they consider valid knowledge and proper ways of knowing — as well as of their social position (often as privileged outsiders) with respect to the research and the research subjects.
  • Reciprocity and Respect for Self-Determination: Research should be practiced as an ongoing collaboration with research subjects to establish collective ownership over the entire research process, and to make accountable the researchers to the research subjects.
  • Embracing Other(ed) Ways of Knowing:   Research methods should be expanded to integrate traditional knowledge, theories and frameworks used by the research subjects.

Embodying a Transformative Praxis: Along the lines of Freire’s critical pedagogy, the goal of the research is to enable research subjects to transform the colonial conditions of their existence, to bring to light historically silenced voices, and to build capacities and agency in colonized peoples.

Image Descriptions

Figure 2.5 Long Description: The Scientific Method has a series of steps which can form a repeating cycle.

  • Ask a question.
  • Research existing sources
  • Formulate a hypothesis.
  • Design and conduct a study
  • Draw conclusions.
  • Report results. [Return to Figure 2.5]

Media Attributions

  • Figure 2.3   Cover of The Strand Magazine featuring the publication of the last Sherlock Holmes story written by Arthur Conan Doyle from The Strand Magazine , vol. 73, April 1927, via Wikimedia Commons, is used under a CC BY-SA 2.0 licence.
  • Figure 2.4   “Mystery Airship” – Headline  by The San Francisco Call, via Wikimedia Commons, is in the public domain .
  • Figure 2.5 The Scientific Method , by Heather Griffiths and Nathan Keirns, via OpenStax, is used under a CC BY 4.0 licence.
  • Figure 2.6   Karl Popper in the 1980’s  by LSE Library, via Wikimedia Commons, has no known copyright restrictions .
  • Figure 2.7 Mistaking Correlation for Causation  by Altimeter, via Flickr, is used under a CC BY-NC-SA 2.0  licence .
  • Figure 2.8   Harriet Martineau by Richard Evans, via Wikimedia Commons, is in the public domain .
  • Figure 2.9   Photo of Paulo Freire (1977)  by Slobodan Dimitrov, via Wikimedia Commons, is used under a CC BY-SA 3.0 licence.

Introduction to Sociology – 3rd Canadian Edition Copyright © 2023 by William Little is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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hypothesis is the first step in social research

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Stages in the Sociological Research Process

Learning objectives.

  • List the major stages of the sociological research process.
  • Describe the different types of units of analysis in sociology.
  • Explain the difference between an independent variable and a dependent variable.

Sociological research consists of several stages. The researcher must first choose a topic to investigate and then become familiar with prior research on the topic. Once appropriate data are gathered and analyzed, the researcher can then draw appropriate conclusions. This section discusses these various stages of the research process.

Choosing a Research Topic

The first step in the research process is choosing a topic. There are countless topics from which to choose, so how does a researcher go about choosing one? Many sociologists choose a topic based on a theoretical interest they may have. For example, Émile Durkheim’s interest in the importance of social integration motivated his monumental study of suicide that Chapter 1 “Sociology and the Sociological Perspective” discussed. Many sociologists since the 1970s have had a theoretical interest in gender, and this interest has motivated a huge volume of research on the difference that gender makes for behavior, attitudes, and life chances. The link between theory and research lies at the heart of the sociological research process, as it does for other social, natural, and physical sciences. Accordingly, this book discusses many examples of studies motivated by sociologists’ varied theoretical interests.

Two sociologists laughing together

Francisco Osorio – CL Society 31: Sociologists – CC BY 2.0.

Many sociologists also choose a topic based on a social policy interest they may have. For example, sociologists concerned about poverty have investigated its effects on individuals’ health, educational attainment, and other outcomes during childhood, adolescence, and adulthood. Sociologists concerned about racial prejudice and discrimination have carried out many studies documenting their negative consequences for people of color. As Chapter 1 “Sociology and the Sociological Perspective” discussed and as this book emphasizes, the roots of sociology in the United States lie in the use of sociological knowledge to achieve social reform, and many sociologists today continue to engage in numerous research projects because of their social policy interests. The news story that began this chapter discussed an important example of this type of research. The “Sociology Making a Difference” box further discusses research of this type.

Sociology Making a Difference

Survey Research to Help the Poor

The Community Service Society (CSS) of New York City is a nonprofit organization that, according to its Web site ( http://www.cssny.org ), “engages in advocacy, research and direct service” to help low-income residents of the city. It was established about 160 years ago and has made many notable accomplishments over the years, including aiding the victims of the Titanic disaster in 1912, helping initiate the free school lunch program that is now found around the United States, and establishing the largest senior volunteer program in the nation.

A key component of the CSS’s efforts today involves gathering much information about the lives of poor New Yorkers through an annual survey of random samples of these residents. Because the needs of the poor are so often neglected and their voices so often unheard, the CSS calls this effort the Unheard Third survey, as the poor represent about one-third of the New York City population. The Unheard Third survey asks respondents their opinions about many issues affecting their lives and also asks them many questions about such matters as their health and health care needs, employment status and job satisfaction, debt, and housing. The CSS then uses all this information in reports about the needs of the poor and near-poor in New York that it prepares for city and state officials, the news media, and key individuals in the private sector. In these ways, the CSS uses survey research in the service of society. As its Web site ( http://www.cssny.org/research ) states, “research is a critical tool we use to increase our understanding of conditions that drive poverty as we advocate for public policy and programs that will improve the economic standing of low-income New Yorkers.”

A third source of inspiration for research topics is personal experience . Like other social scientists (and probably also natural and physical scientists), many sociologists have had various experiences during childhood, adolescence, or adulthood that lead them to study a topic from a sociological standpoint. For example, a sociologist whose parents divorced while the sociologist was in high school may become interested in studying the effects of divorce on children. A sociologist who was arrested during college for a political protest may become interested in studying how effective protest might be for achieving the aims of a social movement. A sociologist who acted in high school plays may choose a dissertation during graduate school that focuses on a topic involving social interaction. Although the exact number will never be known, many research studies in sociology are undoubtedly first conceived because personal experience led the author to become interested in the theory or social policy addressed by the study.

Conducting a Literature Review

Whatever topic is chosen, the next stage in the research process is a review of the literature. A researcher who begins a new project typically reads a good number of studies that have already been published on the topic that the researcher wants to investigate. In sociology, most of these studies are published in journals, but many are also published as books. The government and private research organizations also publish reports that researchers consult for their literature reviews.

Regardless of the type of published study, a literature review has several goals. First, the researcher needs to determine that the study she or he has in mind has not already been done. Second, the researcher needs to determine how the proposed study will add to what is known about the topic of the study. How will the study add to theoretical knowledge of the topic? How will the study improve on the methodology of earlier studies? How will the study aid social policy related to the topic? Typically, a research project must answer at least one of these questions satisfactorily for it to have a chance of publication in a scholarly journal, and a thorough literature review is necessary to determine the new study’s possible contribution. A third goal of a literature review is to see how prior studies were conducted. What research design did they use? From where did their data come? How did they measure key concepts and variables? A thorough literature review enhances the methodology of the researcher’s new study and enables the researcher to correct any possible deficiencies in the methodology of prior studies.

In “the old days,” researchers would conduct a literature review primarily by going to an academic library, consulting a printed index of academic journals, trudging through shelf after shelf of printed journals, and photocopying articles they found or taking notes on index cards. Those days are long gone, and thankfully so. Now researchers use any number of electronic indexes and read journal articles online or download a PDF version to read later. Literature reviews are still a lot of work, but the time they take is immeasurably shorter than just a decade ago.

Formulating a Hypothesis

After the literature review has been completed, it is time to formulate the hypothesis that will guide the study. In sociology, the hypothesis will often predict how one form of human behavior influences another. A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. As we discuss further in a moment, the most common unit of analysis in sociology is a person, but other units of analysis include organizations and geographical locations. A variable is any feature or factor that may differ among the units of analysis that a researcher is studying. Key variables in sociological studies of people as the units of analysis include gender, race and ethnicity, social class, age, and any number of attitudes and behaviors. Whatever unit of analysis is being studied, sociological research aims to test relationships between variables or, more precisely, to test whether one variable affects another variable, and a hypothesis outlines the nature of the relationship that is to be tested.

Suppose we want to test the hypothesis that women were more likely than men to have voted for Obama in 2008. The first variable in this hypothesis is gender, whether someone is a woman or a man. (As Chapter 11 “Gender and Gender Inequality” discusses, gender is actually more complex than this, but let’s keep things simple for now.) The second variable is voting preference—for example, whether someone voted for Obama or McCain. In this example, gender is the independent variable and voting preference is the dependent variable. An independent variable is a variable we think can affect another variable. This other variable is the dependent variable , or the variable we think is affected by the independent variable (see Figure 2.3 “Causal Path for the Independent and Dependent Variable” ). When sociological research tests relationships between variables, it normally is testing whether an independent variable affects a dependent variable.

Figure 2.3 Causal Path for the Independent and Dependent Variable

Casual Path for the Independent and Dependent Variable goes from independent to dependent

Many hypotheses in sociology involve variables concerning people, but many also involve variables concerning organizations and geographical locations. As this statement is meant to suggest, sociological research is conducted at different levels, depending on the unit of analysis chosen. As noted earlier, the most common unit of analysis in sociology is the person ; this is probably the type of research with which you are most familiar. If we conduct a national poll to see how gender influences voting decisions or how race influences views on the state of the economy, we are studying characteristics, or variables, involving people, and the person is the unit of analysis. Another common unit of analysis in sociology is the organization . Suppose we conduct a study of hospitals to see whether the patient-to-nurse ratio (the number of patients divided by the number of nurses) is related to the average number of days that patients stay in the hospital. In this example, the patient-to-nurse ratio and the average number of days patients stay are both characteristics of the hospital, and the hospital is the unit of analysis. A third unit of analysis in sociology is the geographical location , whether it is cities, states, regions of a country, or whole societies. In the United States, for example, large cities generally have higher violent crime rates than small cities. In this example, the city is the unit of analysis.

The US separated into sections: west, south, midwest, and northeast

One of the units of analysis in sociological research is the geographical location. The major regions of the United States are often compared on various characteristics. In one notable finding, the South has the highest regional homicide rate.

Source: Adapted from http://commons.wikimedia.org/wiki/File:Blank_US_Map.svg .

Measuring Variables and Gathering Data

After the hypothesis has been formulated, the sociologist is now ready to begin the actual research. Data must be gathered via one or more of the research designs examined later in this chapter, and variables must be measured. Data can either be quantitative (numerical) or qualitative (nonnumerical). Data gathered through a questionnaire are usually quantitative. The answers a respondent gives to a questionnaire are coded for computer analysis. For example, if a question asks whether respondents consider themselves to be politically conservative, moderate, or liberal, those who answer “conservative” might receive a “1” for computer analysis; those who choose “moderate” might receive a “2”; and those who say “liberal” might receive a “3.”

Data gathered through observation and/or intensive interviewing, research designs discussed later in this chapter, are usually qualitative. If a researcher interviews college students at length to see what they think about dating violence and how seriously they regard it, the researcher may make simple comparisons, such as “most” of the interviewed students take dating violence very seriously, but without really statistically analyzing the in-depth responses from such a study. Instead, the goal is to make sense of what the researcher observes or of the in-depth statements that people provide to an interviewer and then to relate the major findings to the hypothesis or topic the researcher is investigating.

The measurement of variables is a complex topic and lies far beyond the scope of this discussion. Suffice it to say that accurate measurement of variables is essential in any research project. In a questionnaire, for example, a question should be worded clearly and unambiguously. Take the following question, which has appeared in national surveys: “Do you ever drink more than you think you should?” This question is probably meant to measure whether the respondent has an alcohol problem. But some respondents might answer yes to this question even if they only have a few drinks per year if, for example, they come from a religious background that frowns on alcohol use; conversely, some respondents who drink far too much might answer no because they do not think they drink too much. A researcher who interpreted a yes response from the former respondents as an indicator of an alcohol problem or a no response from the latter respondents as an indicator of no alcohol problem would be in error.

As another example, suppose a researcher hypothesizes that younger couples are happier than older couples. Instead of asking couples how happy they are through a questionnaire, the researcher decides to observe couples as they walk through a shopping mall. Some interesting questions of measurement arise in this study. First, how does the researcher know who is a couple? Second, how sure can the researcher be of the approximate age of each person in the couple? The researcher might be able to distinguish people in their 20s or early 30s from those in their 50s and 60s, but age measurement beyond this gross comparison might often be in error. Third, how sure can the researcher be of the couple’s degree of happiness? Is it really possible to determine how happy a couple is by watching them for a few moments in the mall? What exactly does being happy look like, and do all people look this way when they are happy? These and other measurement problems in this particular study might be so severe that the study should not be done, at least if the researcher hopes to publish it.

After any measurement issues have been resolved, it is time to gather the data. For the sake of simplicity, let’s assume the unit of analysis is the person. A researcher who is doing a study “from scratch” must decide which people to study. Because it is certainly impossible to study everybody, the researcher only studies a sample , or subset of the population of people in whom the researcher is interested. Depending on the purpose of the study, the population of interest varies widely: it can be the adult population of the United States, the adult population of a particular state or city, all young women aged 13–18 in the nation, or countless other variations.

Many researchers who do survey research (discussed in a later section) study people selected for a random sample of the population of interest. In a random sample, everyone in the population (whether it be the whole U.S. population or just the population of a state or city, all the college students in a state or city or all the students at just one college, and so forth) has the same chance of being included in the survey. The ways in which random samples are chosen are too complex to fully discuss here, but suffice it to say the methods used to determine who is in the sample are equivalent to flipping a coin or rolling some dice. The beauty of a random sample is that it allows us to generalize the results of the sample to the population from which the sample comes. This means that we can be fairly sure of the attitudes of the whole U.S. population by knowing the attitudes of just 400 people randomly chosen from that population.

Other researchers use nonrandom samples , in which members of the population do not have the same chance of being included in the study. If you ever filled out a questionnaire after being approached in a shopping mall or campus student center, it is very likely that you were part of a nonrandom sample. While the results of the study (marketing research or social science research) for which you were interviewed might have been interesting, they could not necessarily be generalized to all students or all people in a state or in the nation because the sample for the study was not random.

High school students working in groups

NWABR – 2009 Student Fellows – CC BY 2.0.

A specific type of nonrandom sample is the convenience sample , which refers to a nonrandom sample that is used because it is relatively quick and inexpensive to obtain. If you ever filled out a questionnaire during a high school or college class, as many students have done, you were very likely part of a convenience sample—a researcher can simply go into class, hand out a survey, and have the data available for coding and analysis within a few minutes. Convenience samples often include students, but they also include other kinds of people. When prisoners are studied, they constitute a convenience sample, because they are definitely not going anywhere. Partly because of this fact, convenience samples are also sometimes called captive-audience samples .

Another specific type of nonrandom sample is the quota sample . In this type of sample, a researcher tries to ensure that the makeup of the sample resembles one or more characteristics of the population as closely as possible. For example, on a campus of 10,000 students where 60% of the students are women and 40% are men, a researcher might decide to study 100 students by handing out a questionnaire to those who happen to be in the student center building on a particular day. If the researcher decides to have a quota sample based on gender, the researcher will select 60 women students and 40 male students to receive the questionnaire. This procedure might make the sample of 100 students more representative of all the students on campus than if it were not used, but it still does not make the sample entirely representative of all students. The students who happen to be in the student center on a particular day might be very different in many respects from most other students on the campus.

As we shall see later when research design is discussed, the choice of a design is very much related to the type of sample that is used. Surveys lend themselves to random samples, for example, while observation studies and experiments lend themselves to nonrandom samples.

Analyzing Data

After all data have been gathered, the next stage is to analyze the data. If the data are quantitative, the analysis will almost certainly use highly sophisticated statistical techniques beyond the scope of this discussion. Many statistical analysis software packages exist for this purpose, and sociologists learn to use one or more of these packages during graduate school. If the data are qualitative, researchers analyze their data (what they have observed and/or what people have told them in interviews) in ways again beyond our scope. Many researchers now use qualitative analysis software that helps them uncover important themes and patterns in the qualitative data they gather. However qualitative or quantitative data are analyzed, it is essential that the analysis be as accurate as possible. To go back to a point just made, this means that variable measurement must also be as accurate as possible, because even expert analysis of inaccurate data will yield inaccurate results. As a phrase from the field of computer science summarizes this problem, “garbage in, garbage out.” Data analysis can be accurate only if the data are accurate to begin with.

Criteria of Causality

As researchers analyze their data, they naturally try to determine whether their analysis supports their hypothesis. As noted above, when we test a hypothesis, we want to be able to conclude that an independent variable affects a dependent variable. Four criteria must be satisfied before we can conclude this (see Table 2.1 “Criteria of Causality” ).

Table 2.1 Criteria of Causality

First, the independent variable and the dependent variable must be statistically related . That means that the independent variable makes a statistical difference for where one ranks on the dependent variable. Suppose we hypothesize that age was related to voting preference in the 2008 presidential election. Here age is clearly the independent variable and voting preference the dependent variable. (It is possible for age to affect voting preference, but it is not possible for voting preference to affect age.) Exit poll data indicate that 66% of 18- to 24-year-olds voted for Obama in 2008, while only 45% of those 65 and older voted for him. The two variables are thus statistically related, as younger voters were more likely than older voters to prefer Obama.

The second criterion is called the causal order (or chicken-and-egg) problem and reflects the familiar saying that “correlation does not mean causation.” Just because an independent and a dependent variable are related does not automatically mean that the independent variable affects the dependent variable. It might well be that the dependent variable is affecting the independent. To satisfy this criterion, the researcher must be sure that the independent variable precedes the dependent variable in time or in logic. In the example just discussed, age might affect voting preference, but voting preference definitely cannot affect age. However, causal order is not as clear in other hypotheses. For example, suppose we find a statistical relationship between marital happiness and job satisfaction: the more happy people are in their marriage, the more satisfied they are with their jobs. Which makes more sense, that having a happy marriage leads you to like your job more, or that being satisfied with your work leads you to have a happier marriage? In this example, causal order is not very clear, and thus the second criterion is difficult to satisfy.

The third criterion involves spurious relationships . A relationship between an independent variable and dependent variable is spurious if a third variable accounts for the relationship because it affects both the independent and dependent variables. Although this sounds a bit complicated, an example or two should make it clear. If you did a survey of Americans 18 and older, you would find that people who attend college have worse acne than people who do not attend college. Does this mean that attending college causes worse acne? Certainly not. You would find this statistical relationship only because a third variable, age, affects both the likelihood of attending college and the likelihood of having acne: young people are more likely than older people to attend college, and also more likely—for very different reasons—to have acne. Controlling for age makes it clear that the original relationship between attending college and having acne was spurious. Figure 2.5 “Diagram of a Spurious Relationship” diagrams this particular spurious relationship; notice that there is no causal arrow between the attending college and having acne variables.

Figure 2.5 Diagram of a Spurious Relationship

Diagram of a Spurious Relationship

In another example, the more fire trucks at a fire, the more damage the fire causes. Does that mean that fire trucks somehow make fires worse, as the familiar saying “too many cooks spoil the broth” might suggest? Of course not! The third variable here is the intensity of the fire: the more intense the fire, the more fire trucks respond to fight it, and the more intense the fire, the more damage it causes. The relationship between number of fire trucks and damage the fire causes is spurious.

The final criterion of causality is that our explanation for the relationship between the independent and dependent variables is the best explanation . Even if the first three criteria are satisfied, that does not necessarily mean the two variables are in fact related. For example, the U.S. crime rate dropped in the early 1980s, and in 1984 the reelection campaign of President Ronald Reagan took credit for this drop. This relationship satisfied the first three criteria: the crime rate fell after President Reagan took office in 1981, the drop in the crime rate could not have affected the election of this president, and there was no apparent third variable that influenced both why Reagan was elected and why the crime rate fell. However, social scientists pointed to another reason that accounted for the crime rate decrease during the 1980s: a drop in the birth rate some 15–20 years earlier, which led to a decrease during the early 1980s of the number of U.S. residents in the high-crime ages of 15–30 (Steffensmeier & Harer, 1991). The relationship between the election of Ronald Reagan and the crime rate drop was thus only a coincidence.

Drawing a Conclusion

Once the data are analyzed, the researcher finally determines whether the data analysis supports the hypothesis that has been tested, taking into account the criteria of causality just discussed. Whether or not the hypothesis is supported, the researcher (if writing for publication) typically also discusses what the results of the present research imply for both prior and future studies on the topic. If the primary purpose of the project has been to test or refine a particular theory, the conclusion will discuss the implications of the results for this theory. If the primary purpose has been to test or advance social policy, the conclusion will discuss the implications of the results for policy making relevant to the project’s subject matter.

Key Takeaways

  • Several stages compose the sociological research process. These stages include (a) choosing a research topic, (b) conducting a literature review, (c) measuring variables and gathering data, (d) analyzing data, and (e) drawing a conclusion.
  • Sociologists commonly base their choice of a research topic on one or more of the following: (a) a theoretical interest, (b) a social policy interest, and (c) one or more personal experiences.
  • Accurate measurement of variables is essential for sound sociological research. As a minimum, measures should be as clear and unambiguous as possible.

Steffensmeier, D., & Harer, M. D. (1991). Did crime rise or fall during the Reagan presidency? The effects of an “aging” U.S. population on the nation’s crime rate. Journal of Research in Crime and Delinquency, 28 (3), 330–359.

any feature or factor that may differ among the units of analysis that a researcher is studying.

the cause of change.

the effect of change.

Data gathered through a questionnaire are usually quantitative.

Data gathered through observation and/or intensive interviewing are usually qualitative.

subset of the population of people in whom the researcher is interested in studying.

everyone in the population has the same chance of being included in the survey.

members of the population do not have the same chance of being included in the study.

A relationship between an independent variable and dependent variable is spurious if a third variable accounts for the relationship because it affects both the independent and dependent variables.

Introduction to Sociology: Understanding and Changing the Social World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Craft of Writing a Strong Hypothesis

Deeptanshu D

Table of Contents

Writing a hypothesis is one of the essential elements of a scientific research paper. It needs to be to the point, clearly communicating what your research is trying to accomplish. A blurry, drawn-out, or complexly-structured hypothesis can confuse your readers. Or worse, the editor and peer reviewers.

A captivating hypothesis is not too intricate. This blog will take you through the process so that, by the end of it, you have a better idea of how to convey your research paper's intent in just one sentence.

What is a Hypothesis?

The first step in your scientific endeavor, a hypothesis, is a strong, concise statement that forms the basis of your research. It is not the same as a thesis statement , which is a brief summary of your research paper .

The sole purpose of a hypothesis is to predict your paper's findings, data, and conclusion. It comes from a place of curiosity and intuition . When you write a hypothesis, you're essentially making an educated guess based on scientific prejudices and evidence, which is further proven or disproven through the scientific method.

The reason for undertaking research is to observe a specific phenomenon. A hypothesis, therefore, lays out what the said phenomenon is. And it does so through two variables, an independent and dependent variable.

The independent variable is the cause behind the observation, while the dependent variable is the effect of the cause. A good example of this is “mixing red and blue forms purple.” In this hypothesis, mixing red and blue is the independent variable as you're combining the two colors at your own will. The formation of purple is the dependent variable as, in this case, it is conditional to the independent variable.

Different Types of Hypotheses‌

Types-of-hypotheses

Types of hypotheses

Some would stand by the notion that there are only two types of hypotheses: a Null hypothesis and an Alternative hypothesis. While that may have some truth to it, it would be better to fully distinguish the most common forms as these terms come up so often, which might leave you out of context.

Apart from Null and Alternative, there are Complex, Simple, Directional, Non-Directional, Statistical, and Associative and casual hypotheses. They don't necessarily have to be exclusive, as one hypothesis can tick many boxes, but knowing the distinctions between them will make it easier for you to construct your own.

1. Null hypothesis

A null hypothesis proposes no relationship between two variables. Denoted by H 0 , it is a negative statement like “Attending physiotherapy sessions does not affect athletes' on-field performance.” Here, the author claims physiotherapy sessions have no effect on on-field performances. Even if there is, it's only a coincidence.

2. Alternative hypothesis

Considered to be the opposite of a null hypothesis, an alternative hypothesis is donated as H1 or Ha. It explicitly states that the dependent variable affects the independent variable. A good  alternative hypothesis example is “Attending physiotherapy sessions improves athletes' on-field performance.” or “Water evaporates at 100 °C. ” The alternative hypothesis further branches into directional and non-directional.

  • Directional hypothesis: A hypothesis that states the result would be either positive or negative is called directional hypothesis. It accompanies H1 with either the ‘<' or ‘>' sign.
  • Non-directional hypothesis: A non-directional hypothesis only claims an effect on the dependent variable. It does not clarify whether the result would be positive or negative. The sign for a non-directional hypothesis is ‘≠.'

3. Simple hypothesis

A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, “Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking.

4. Complex hypothesis

In contrast to a simple hypothesis, a complex hypothesis implies the relationship between multiple independent and dependent variables. For instance, “Individuals who eat more fruits tend to have higher immunity, lesser cholesterol, and high metabolism.” The independent variable is eating more fruits, while the dependent variables are higher immunity, lesser cholesterol, and high metabolism.

5. Associative and casual hypothesis

Associative and casual hypotheses don't exhibit how many variables there will be. They define the relationship between the variables. In an associative hypothesis, changing any one variable, dependent or independent, affects others. In a casual hypothesis, the independent variable directly affects the dependent.

6. Empirical hypothesis

Also referred to as the working hypothesis, an empirical hypothesis claims a theory's validation via experiments and observation. This way, the statement appears justifiable and different from a wild guess.

Say, the hypothesis is “Women who take iron tablets face a lesser risk of anemia than those who take vitamin B12.” This is an example of an empirical hypothesis where the researcher  the statement after assessing a group of women who take iron tablets and charting the findings.

7. Statistical hypothesis

The point of a statistical hypothesis is to test an already existing hypothesis by studying a population sample. Hypothesis like “44% of the Indian population belong in the age group of 22-27.” leverage evidence to prove or disprove a particular statement.

Characteristics of a Good Hypothesis

Writing a hypothesis is essential as it can make or break your research for you. That includes your chances of getting published in a journal. So when you're designing one, keep an eye out for these pointers:

  • A research hypothesis has to be simple yet clear to look justifiable enough.
  • It has to be testable — your research would be rendered pointless if too far-fetched into reality or limited by technology.
  • It has to be precise about the results —what you are trying to do and achieve through it should come out in your hypothesis.
  • A research hypothesis should be self-explanatory, leaving no doubt in the reader's mind.
  • If you are developing a relational hypothesis, you need to include the variables and establish an appropriate relationship among them.
  • A hypothesis must keep and reflect the scope for further investigations and experiments.

Separating a Hypothesis from a Prediction

Outside of academia, hypothesis and prediction are often used interchangeably. In research writing, this is not only confusing but also incorrect. And although a hypothesis and prediction are guesses at their core, there are many differences between them.

A hypothesis is an educated guess or even a testable prediction validated through research. It aims to analyze the gathered evidence and facts to define a relationship between variables and put forth a logical explanation behind the nature of events.

Predictions are assumptions or expected outcomes made without any backing evidence. They are more fictionally inclined regardless of where they originate from.

For this reason, a hypothesis holds much more weight than a prediction. It sticks to the scientific method rather than pure guesswork. "Planets revolve around the Sun." is an example of a hypothesis as it is previous knowledge and observed trends. Additionally, we can test it through the scientific method.

Whereas "COVID-19 will be eradicated by 2030." is a prediction. Even though it results from past trends, we can't prove or disprove it. So, the only way this gets validated is to wait and watch if COVID-19 cases end by 2030.

Finally, How to Write a Hypothesis

Quick-tips-on-how-to-write-a-hypothesis

Quick tips on writing a hypothesis

1.  Be clear about your research question

A hypothesis should instantly address the research question or the problem statement. To do so, you need to ask a question. Understand the constraints of your undertaken research topic and then formulate a simple and topic-centric problem. Only after that can you develop a hypothesis and further test for evidence.

2. Carry out a recce

Once you have your research's foundation laid out, it would be best to conduct preliminary research. Go through previous theories, academic papers, data, and experiments before you start curating your research hypothesis. It will give you an idea of your hypothesis's viability or originality.

Making use of references from relevant research papers helps draft a good research hypothesis. SciSpace Discover offers a repository of over 270 million research papers to browse through and gain a deeper understanding of related studies on a particular topic. Additionally, you can use SciSpace Copilot , your AI research assistant, for reading any lengthy research paper and getting a more summarized context of it. A hypothesis can be formed after evaluating many such summarized research papers. Copilot also offers explanations for theories and equations, explains paper in simplified version, allows you to highlight any text in the paper or clip math equations and tables and provides a deeper, clear understanding of what is being said. This can improve the hypothesis by helping you identify potential research gaps.

3. Create a 3-dimensional hypothesis

Variables are an essential part of any reasonable hypothesis. So, identify your independent and dependent variable(s) and form a correlation between them. The ideal way to do this is to write the hypothetical assumption in the ‘if-then' form. If you use this form, make sure that you state the predefined relationship between the variables.

In another way, you can choose to present your hypothesis as a comparison between two variables. Here, you must specify the difference you expect to observe in the results.

4. Write the first draft

Now that everything is in place, it's time to write your hypothesis. For starters, create the first draft. In this version, write what you expect to find from your research.

Clearly separate your independent and dependent variables and the link between them. Don't fixate on syntax at this stage. The goal is to ensure your hypothesis addresses the issue.

5. Proof your hypothesis

After preparing the first draft of your hypothesis, you need to inspect it thoroughly. It should tick all the boxes, like being concise, straightforward, relevant, and accurate. Your final hypothesis has to be well-structured as well.

Research projects are an exciting and crucial part of being a scholar. And once you have your research question, you need a great hypothesis to begin conducting research. Thus, knowing how to write a hypothesis is very important.

Now that you have a firmer grasp on what a good hypothesis constitutes, the different kinds there are, and what process to follow, you will find it much easier to write your hypothesis, which ultimately helps your research.

Now it's easier than ever to streamline your research workflow with SciSpace Discover . Its integrated, comprehensive end-to-end platform for research allows scholars to easily discover, write and publish their research and fosters collaboration.

It includes everything you need, including a repository of over 270 million research papers across disciplines, SEO-optimized summaries and public profiles to show your expertise and experience.

If you found these tips on writing a research hypothesis useful, head over to our blog on Statistical Hypothesis Testing to learn about the top researchers, papers, and institutions in this domain.

Frequently Asked Questions (FAQs)

1. what is the definition of hypothesis.

According to the Oxford dictionary, a hypothesis is defined as “An idea or explanation of something that is based on a few known facts, but that has not yet been proved to be true or correct”.

2. What is an example of hypothesis?

The hypothesis is a statement that proposes a relationship between two or more variables. An example: "If we increase the number of new users who join our platform by 25%, then we will see an increase in revenue."

3. What is an example of null hypothesis?

A null hypothesis is a statement that there is no relationship between two variables. The null hypothesis is written as H0. The null hypothesis states that there is no effect. For example, if you're studying whether or not a particular type of exercise increases strength, your null hypothesis will be "there is no difference in strength between people who exercise and people who don't."

4. What are the types of research?

• Fundamental research

• Applied research

• Qualitative research

• Quantitative research

• Mixed research

• Exploratory research

• Longitudinal research

• Cross-sectional research

• Field research

• Laboratory research

• Fixed research

• Flexible research

• Action research

• Policy research

• Classification research

• Comparative research

• Causal research

• Inductive research

• Deductive research

5. How to write a hypothesis?

• Your hypothesis should be able to predict the relationship and outcome.

• Avoid wordiness by keeping it simple and brief.

• Your hypothesis should contain observable and testable outcomes.

• Your hypothesis should be relevant to the research question.

6. What are the 2 types of hypothesis?

• Null hypotheses are used to test the claim that "there is no difference between two groups of data".

• Alternative hypotheses test the claim that "there is a difference between two data groups".

7. Difference between research question and research hypothesis?

A research question is a broad, open-ended question you will try to answer through your research. A hypothesis is a statement based on prior research or theory that you expect to be true due to your study. Example - Research question: What are the factors that influence the adoption of the new technology? Research hypothesis: There is a positive relationship between age, education and income level with the adoption of the new technology.

8. What is plural for hypothesis?

The plural of hypothesis is hypotheses. Here's an example of how it would be used in a statement, "Numerous well-considered hypotheses are presented in this part, and they are supported by tables and figures that are well-illustrated."

9. What is the red queen hypothesis?

The red queen hypothesis in evolutionary biology states that species must constantly evolve to avoid extinction because if they don't, they will be outcompeted by other species that are evolving. Leigh Van Valen first proposed it in 1973; since then, it has been tested and substantiated many times.

10. Who is known as the father of null hypothesis?

The father of the null hypothesis is Sir Ronald Fisher. He published a paper in 1925 that introduced the concept of null hypothesis testing, and he was also the first to use the term itself.

11. When to reject null hypothesis?

You need to find a significant difference between your two populations to reject the null hypothesis. You can determine that by running statistical tests such as an independent sample t-test or a dependent sample t-test. You should reject the null hypothesis if the p-value is less than 0.05.

hypothesis is the first step in social research

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Sociological Research

Approaches to sociological research, learning objectives.

By the end of this section, you will be able to:

  • Define and describe the scientific method
  • Explain how the scientific method is used in sociological research
  • Understand the function and importance of an interpretive framework
  • Define what reliability and validity mean in a research study

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened family members, and education patterns that have aided structural changes in classrooms.

The crime during a full moon discussion put forth a few loosely stated opinions. If the human behaviors around those claims were tested systematically, a police officer, for example, could write a report and offer the findings to sociologists and the world in general. The new perspective could help people understand themselves and their neighbors and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the sociologist forms the question, he or she proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

The figure shows a flowchart that states the scientific method. One: Ask a Question. Two: Research Existing Sources. Three: Formulate a Hypothesis. Four: Design and Conduct a Study. Five: Draw Conclusions. Six: Report Results.

The scientific method is an essential tool in research.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, or knowledge of trends and attitudes. No matter what research approach they use, researchers want to maximize the study’s reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group. Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. Returning to the crime rate during a full moon topic, reliability of a study would reflect how well the resulting experience represents the average adult crime rate during a full moon. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adult criminal behaviors during a full moon should address that issue and not veer into other age groups’ crimes, for example.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This doesn’t mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963).

Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study. Sociologists do not rule out any topic, but would strive to frame these questions in better research terms.

That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition , that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner.

The operational definition must be valid, appropriate, and meaningful. And it must be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviors could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates researchers and helps refine and improve studies’ designs.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. In sociology, the hypothesis will often predict how one form of human behavior influences another. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed.

For example, in a basic study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

As the table shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough; their prospective relationship must be part of the hypothesis.

Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis aren’t welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study and drawing conclusions. These research methods are discussed below.

Interpretive Framework

While many sociologists rely on the scientific method as a research approach, others operate from an interpretive framework . While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework , sometimes referred to as an interpretive perspective, seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects. This type of researcher also learns as he or she proceeds and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

Short Answer Questions

Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

Further Research

For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

Arkowitz, Hal, and Scott O. Lilienfeld. 2009. “Lunacy and the Full Moon: Does a full moon really trigger strange behavior?” Scientific American. Retrieved October 20, 2014 ( http://www.scientificamerican.com/article/lunacy-and-the-full-moon ).

Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective . New York: Anchor Books.

Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

“Scientific Method Lab,” the University of Utah, http://aspire.cosmic-ray.org/labs/scientific_method/sci_method_main.html .

  • Introduction to Sociology 2e. Authored by : OpenStax CNX. Located at : http://cnx.org/contents/02040312-72c8-441e-a685-20e9333f3e1d/Introduction_to_Sociology_2e . License : CC BY: Attribution . License Terms : Download for free at http://cnx.org/contents/[email protected]

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Home » What is a Hypothesis – Types, Examples and Writing Guide

What is a Hypothesis – Types, Examples and Writing Guide

Table of Contents

What is a Hypothesis

Definition:

Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation.

Hypothesis is often used in scientific research to guide the design of experiments and the collection and analysis of data. It is an essential element of the scientific method, as it allows researchers to make predictions about the outcome of their experiments and to test those predictions to determine their accuracy.

Types of Hypothesis

Types of Hypothesis are as follows:

Research Hypothesis

A research hypothesis is a statement that predicts a relationship between variables. It is usually formulated as a specific statement that can be tested through research, and it is often used in scientific research to guide the design of experiments.

Null Hypothesis

The null hypothesis is a statement that assumes there is no significant difference or relationship between variables. It is often used as a starting point for testing the research hypothesis, and if the results of the study reject the null hypothesis, it suggests that there is a significant difference or relationship between variables.

Alternative Hypothesis

An alternative hypothesis is a statement that assumes there is a significant difference or relationship between variables. It is often used as an alternative to the null hypothesis and is tested against the null hypothesis to determine which statement is more accurate.

Directional Hypothesis

A directional hypothesis is a statement that predicts the direction of the relationship between variables. For example, a researcher might predict that increasing the amount of exercise will result in a decrease in body weight.

Non-directional Hypothesis

A non-directional hypothesis is a statement that predicts the relationship between variables but does not specify the direction. For example, a researcher might predict that there is a relationship between the amount of exercise and body weight, but they do not specify whether increasing or decreasing exercise will affect body weight.

Statistical Hypothesis

A statistical hypothesis is a statement that assumes a particular statistical model or distribution for the data. It is often used in statistical analysis to test the significance of a particular result.

Composite Hypothesis

A composite hypothesis is a statement that assumes more than one condition or outcome. It can be divided into several sub-hypotheses, each of which represents a different possible outcome.

Empirical Hypothesis

An empirical hypothesis is a statement that is based on observed phenomena or data. It is often used in scientific research to develop theories or models that explain the observed phenomena.

Simple Hypothesis

A simple hypothesis is a statement that assumes only one outcome or condition. It is often used in scientific research to test a single variable or factor.

Complex Hypothesis

A complex hypothesis is a statement that assumes multiple outcomes or conditions. It is often used in scientific research to test the effects of multiple variables or factors on a particular outcome.

Applications of Hypothesis

Hypotheses are used in various fields to guide research and make predictions about the outcomes of experiments or observations. Here are some examples of how hypotheses are applied in different fields:

  • Science : In scientific research, hypotheses are used to test the validity of theories and models that explain natural phenomena. For example, a hypothesis might be formulated to test the effects of a particular variable on a natural system, such as the effects of climate change on an ecosystem.
  • Medicine : In medical research, hypotheses are used to test the effectiveness of treatments and therapies for specific conditions. For example, a hypothesis might be formulated to test the effects of a new drug on a particular disease.
  • Psychology : In psychology, hypotheses are used to test theories and models of human behavior and cognition. For example, a hypothesis might be formulated to test the effects of a particular stimulus on the brain or behavior.
  • Sociology : In sociology, hypotheses are used to test theories and models of social phenomena, such as the effects of social structures or institutions on human behavior. For example, a hypothesis might be formulated to test the effects of income inequality on crime rates.
  • Business : In business research, hypotheses are used to test the validity of theories and models that explain business phenomena, such as consumer behavior or market trends. For example, a hypothesis might be formulated to test the effects of a new marketing campaign on consumer buying behavior.
  • Engineering : In engineering, hypotheses are used to test the effectiveness of new technologies or designs. For example, a hypothesis might be formulated to test the efficiency of a new solar panel design.

How to write a Hypothesis

Here are the steps to follow when writing a hypothesis:

Identify the Research Question

The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. It should be something that can be investigated empirically and that has some relevance or significance in the field.

Conduct a Literature Review

Before writing your hypothesis, it’s essential to conduct a thorough literature review to understand what is already known about the topic. This will help you to identify the research gap and formulate a hypothesis that builds on existing knowledge.

Determine the Variables

The next step is to identify the variables involved in the research question. A variable is any characteristic or factor that can vary or change. There are two types of variables: independent and dependent. The independent variable is the one that is manipulated or changed by the researcher, while the dependent variable is the one that is measured or observed as a result of the independent variable.

Formulate the Hypothesis

Based on the research question and the variables involved, you can now formulate your hypothesis. A hypothesis should be a clear and concise statement that predicts the relationship between the variables. It should be testable through empirical research and based on existing theory or evidence.

Write the Null Hypothesis

The null hypothesis is the opposite of the alternative hypothesis, which is the hypothesis that you are testing. The null hypothesis states that there is no significant difference or relationship between the variables. It is important to write the null hypothesis because it allows you to compare your results with what would be expected by chance.

Refine the Hypothesis

After formulating the hypothesis, it’s important to refine it and make it more precise. This may involve clarifying the variables, specifying the direction of the relationship, or making the hypothesis more testable.

Examples of Hypothesis

Here are a few examples of hypotheses in different fields:

  • Psychology : “Increased exposure to violent video games leads to increased aggressive behavior in adolescents.”
  • Biology : “Higher levels of carbon dioxide in the atmosphere will lead to increased plant growth.”
  • Sociology : “Individuals who grow up in households with higher socioeconomic status will have higher levels of education and income as adults.”
  • Education : “Implementing a new teaching method will result in higher student achievement scores.”
  • Marketing : “Customers who receive a personalized email will be more likely to make a purchase than those who receive a generic email.”
  • Physics : “An increase in temperature will cause an increase in the volume of a gas, assuming all other variables remain constant.”
  • Medicine : “Consuming a diet high in saturated fats will increase the risk of developing heart disease.”

Purpose of Hypothesis

The purpose of a hypothesis is to provide a testable explanation for an observed phenomenon or a prediction of a future outcome based on existing knowledge or theories. A hypothesis is an essential part of the scientific method and helps to guide the research process by providing a clear focus for investigation. It enables scientists to design experiments or studies to gather evidence and data that can support or refute the proposed explanation or prediction.

The formulation of a hypothesis is based on existing knowledge, observations, and theories, and it should be specific, testable, and falsifiable. A specific hypothesis helps to define the research question, which is important in the research process as it guides the selection of an appropriate research design and methodology. Testability of the hypothesis means that it can be proven or disproven through empirical data collection and analysis. Falsifiability means that the hypothesis should be formulated in such a way that it can be proven wrong if it is incorrect.

In addition to guiding the research process, the testing of hypotheses can lead to new discoveries and advancements in scientific knowledge. When a hypothesis is supported by the data, it can be used to develop new theories or models to explain the observed phenomenon. When a hypothesis is not supported by the data, it can help to refine existing theories or prompt the development of new hypotheses to explain the phenomenon.

When to use Hypothesis

Here are some common situations in which hypotheses are used:

  • In scientific research , hypotheses are used to guide the design of experiments and to help researchers make predictions about the outcomes of those experiments.
  • In social science research , hypotheses are used to test theories about human behavior, social relationships, and other phenomena.
  • I n business , hypotheses can be used to guide decisions about marketing, product development, and other areas. For example, a hypothesis might be that a new product will sell well in a particular market, and this hypothesis can be tested through market research.

Characteristics of Hypothesis

Here are some common characteristics of a hypothesis:

  • Testable : A hypothesis must be able to be tested through observation or experimentation. This means that it must be possible to collect data that will either support or refute the hypothesis.
  • Falsifiable : A hypothesis must be able to be proven false if it is not supported by the data. If a hypothesis cannot be falsified, then it is not a scientific hypothesis.
  • Clear and concise : A hypothesis should be stated in a clear and concise manner so that it can be easily understood and tested.
  • Based on existing knowledge : A hypothesis should be based on existing knowledge and research in the field. It should not be based on personal beliefs or opinions.
  • Specific : A hypothesis should be specific in terms of the variables being tested and the predicted outcome. This will help to ensure that the research is focused and well-designed.
  • Tentative: A hypothesis is a tentative statement or assumption that requires further testing and evidence to be confirmed or refuted. It is not a final conclusion or assertion.
  • Relevant : A hypothesis should be relevant to the research question or problem being studied. It should address a gap in knowledge or provide a new perspective on the issue.

Advantages of Hypothesis

Hypotheses have several advantages in scientific research and experimentation:

  • Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus the research question, select appropriate methods and variables, and interpret the results.
  • Predictive powe r: A hypothesis makes predictions about the outcome of research, which can be tested through experimentation. This allows researchers to evaluate the validity of the hypothesis and make new discoveries.
  • Facilitates communication: A hypothesis provides a common language and framework for scientists to communicate with one another about their research. This helps to facilitate the exchange of ideas and promotes collaboration.
  • Efficient use of resources: A hypothesis helps researchers to use their time, resources, and funding efficiently by directing them towards specific research questions and methods that are most likely to yield results.
  • Provides a basis for further research: A hypothesis that is supported by data provides a basis for further research and exploration. It can lead to new hypotheses, theories, and discoveries.
  • Increases objectivity: A hypothesis can help to increase objectivity in research by providing a clear and specific framework for testing and interpreting results. This can reduce bias and increase the reliability of research findings.

Limitations of Hypothesis

Some Limitations of the Hypothesis are as follows:

  • Limited to observable phenomena: Hypotheses are limited to observable phenomena and cannot account for unobservable or intangible factors. This means that some research questions may not be amenable to hypothesis testing.
  • May be inaccurate or incomplete: Hypotheses are based on existing knowledge and research, which may be incomplete or inaccurate. This can lead to flawed hypotheses and erroneous conclusions.
  • May be biased: Hypotheses may be biased by the researcher’s own beliefs, values, or assumptions. This can lead to selective interpretation of data and a lack of objectivity in research.
  • Cannot prove causation: A hypothesis can only show a correlation between variables, but it cannot prove causation. This requires further experimentation and analysis.
  • Limited to specific contexts: Hypotheses are limited to specific contexts and may not be generalizable to other situations or populations. This means that results may not be applicable in other contexts or may require further testing.
  • May be affected by chance : Hypotheses may be affected by chance or random variation, which can obscure or distort the true relationship between variables.

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  • Dependent Variables
  • Empirical Evidence
  • Independent Variables

Interpretive Framework

  • Literature Review
  • Operational Definitions
  • Reliability
  • Scientific Method

Approaches to Sociological Research

  • Define and describe the scientific method
  • Explain how the scientific method is used in sociological research
  • Understand the function and importance of an interpretive framework
  • Define what reliability and validity mean in a research study

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened family members, and education patterns that have aided structural changes in classrooms.

The crime during a full moon discussion put forth a few loosely stated opinions. If the human behaviors around those claims were tested systematically, a police officer, for example, could write a report and offer the findings to sociologists and the world in general. The new perspective could help people understand themselves and their neighbors and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the sociologist forms the question, he or she proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

The figure shows a flowchart that states the scientific method. One: Ask a Question. Two: Research Existing Sources. Three: Formulate a Hypothesis. Four: Design and Conduct a Study. Five: Draw Conclusions. Six: Report Results.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, or knowledge of trends and attitudes. No matter what research approach they use, researchers want to maximize the study’s reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group. Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. Returning to the crime rate during a full moon topic, reliability of a study would reflect how well the resulting experience represents the average adult crime rate during a full moon. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adult criminal behaviors during a full moon should address that issue and not veer into other age groups’ crimes, for example.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This doesn’t mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963).

Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study. Sociologists do not rule out any topic, but would strive to frame these questions in better research terms.

That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition , that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner.

The operational definition must be valid, appropriate, and meaningful. And it must be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviors could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates researchers and helps refine and improve studies' designs.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. In sociology, the hypothesis will often predict how one form of human behavior influences another. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed.

For example, in a basic study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

As the table shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough; their prospective relationship must be part of the hypothesis.

Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis aren’t welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study and drawing conclusions. These research methods are discussed below.

While many sociologists rely on the scientific method as a research approach, others operate from an interpretive framework . While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework , sometimes referred to as an interpretive perspective, seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects. This type of researcher also learns as he or she proceeds and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

Section Quiz

A measurement is considered ______­ if it actually measures what it is intended to measure, according to the topic of the study.

  • sociological
  • quantitative

Sociological studies test relationships in which change in one ______ causes change in another.

  • test subject
  • operational definition

In a study, a group of ten-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

  • The doughnuts
  • The duration of a week
  • The weight gained

Which statement provides the best operational definition of “childhood obesity”?

  • Children who eat unhealthy foods and spend too much time watching television and playing video games
  • A distressing trend that can lead to health issues including type 2 diabetes and heart disease
  • Body weight at least 20 percent higher than a healthy weight for a child of that height
  • The tendency of children today to weigh more than children of earlier generations

Short Answer

Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

Further Research

For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

Arkowitz, Hal, and Scott O. Lilienfeld. 2009. "Lunacy and the Full Moon: Does a full moon really trigger strange behavior?" Scientific American. Retrieved October 20, 2014 ( http://www.scientificamerican.com/article/lunacy-and-the-full-moon ).

Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective . New York: Anchor Books.

Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

“Scientific Method Lab,” the University of Utah, http://aspire.cosmic-ray.org/labs/scientific_method/sci_method_main.html .

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Key findings about online dating in the U.S.

hypothesis is the first step in social research

Online dating in the United States has evolved over the past several decades into a booming industry , transforming the way some people meet matches . A new report from Pew Research Center explores the upsides and downsides of online dating by highlighting Americans’ experiences and views about it. Here are 12 key takeaways.

Pew Research Center conducted this study to understand Americans’ experiences with dating sites and apps and their views of online dating generally. This analysis is based on a survey conducted among 6,034 U.S. adults from July 5-17, 2022. This included 4,996 respondents from the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. It also included an oversample of 1,038 respondents from Ipsos’ KnowledgePanel who indicated that they are lesbian, gay or bisexual (LGB), with oversampled groups weighted back to reflect proportions in the population. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the questions used for this analysis, along with responses, and its methodology .

Terminology

  • Online dating users refers to the 30% of Americans who answered yes to the following question: “Have you ever used an online dating site or dating app?”
  • Current or recent online dating users refers to the 9% of adults who had used a dating site or app in the past year as of the July survey.
  • Partnered refers to the 69% of U.S. adults who describe themselves as married, living with a partner, or in a committed romantic relationship.
  • LGB refers to those who are lesbian, gay or bisexual. These groups are combined because of small sample sizes. Additionally, since this research is focused on sexual orientation, not gender identity, and due to the fact that the transgender population in the U.S. is very small, transgender respondents are not identified separately. Read the report for more details.

A note about the Asian adult sample

This survey includes a total sample size of 234 Asian adults. The sample primarily includes English-speaking Asian adults and therefore may not be representative of the overall Asian adult population. Despite this limitation, it is important to report the views of Asian adults on the topics in this study. As always, Asian adults’ responses are incorporated into the general population figures throughout this report. Asian adults are shown as a separate group when the question was asked of the full sample. Because of the relatively small sample size and a reduction in precision due to weighting, results are not shown separately for Asian adults for questions that were only asked of online dating users or other filtered questions. We are also not able to analyze Asian adults by demographic categories, such as gender, age or education.

A bar chart showing that younger or LGB adults are more likely than their counterparts to have ever used a dating site or app

Three-in-ten U.S. adults say they have ever used a dating site or app, identical to the share who said this in 2019 . That includes 9% who report doing so in the past year, according to the Center’s survey of 6,034 adults conducted July 5-17, 2022.

Online dating is more common among younger adults than among older people. About half of those under 30 (53%) report having ever used a dating site or app, compared with 37% of those ages 30 to 49, 20% of those 50 to 64 and 13% of those 65 and older.

When looking at sexual orientation, lesbian, gay or bisexual (LGB) adults are more likely than their straight counterparts to say they have ever used a dating site or app (51% vs. 28%).

Men are somewhat more likely than women to have tried online dating (34% vs. 27%), as are those with at least some college education when compared with those with a high school education or less.

Adults who have never been married are much more likely than married adults to report having used online dating sites or apps (52% vs. 16%). Adults who are currently living with a partner (46%) or who are divorced, separated or widowed (36%) are also more likely to have tried online dating than married adults.

There are no statistically significant differences in the shares of adults who report ever using an online dating platform by race or ethnicity: Similar shares of White, Black, Hispanic and Asian adults report ever having done so.

Tinder tops the list of dating sites or apps the survey studied and is particularly popular among adults under 30. Some 46% of online dating users say they have ever used Tinder, followed by about three-in-ten who have used Match (31%) or Bumble (28%). OkCupid, eharmony and Hinge are each used by about a fifth of online dating users. Grindr and HER are used by very few online dating users overall (6% and 3%, respectively) but are more widely used by LGB adults than straight adults. Additionally, 31% of online dating users mention having tried some other online dating platform not asked about directly in this survey. (Read the topline  for a list of the most common other dating sites and apps users mentioned.)

A bar chart showing that nearly half of online dating users – and about eight-in-ten users under 30 – report ever using Tinder, making it the most widely used dating platform in the U.S.

Tinder use is far more common among younger adults than among older Americans: 79% of online dating users under 30 say they have used the platform, compared with 44% of users ages 30 to 49, 17% of users 50 to 64 and just 1% of those 65 and older. Tinder is the top online dating platform among users under 50. By contrast, users 50 and older are about five times more likely to use Match than Tinder (50% vs. 11%).

A bar chart showing that about a quarter of partnered LGB adults say they met their match online dating

One-in-ten partnered adults – meaning those who are married, living with a partner or in a committed romantic relationship – met their current significant other through a dating site or app. Partnered adults who are under 30 or who are LGB stand out from other groups when looking at this measure of online dating “success”: One-in-five partnered adults under 30 say they met their current spouse or partner on a dating site or app, as do about a quarter of partnered LGB adults (24%).

Online dating users are somewhat divided over whether their experiences on these platforms have been positive or negative. Among those who have ever used a dating site or app, slightly more say their personal experiences have been very or somewhat positive than say they have been very or somewhat negative (53% vs. 46%).

Some demographic groups are more likely to report positive experiences. For example, 57% of men who have dated online say their experiences have been positive, while women users are roughly split down the middle (48% positive, 51% negative). In addition, LGB users of these platforms are more likely than straight users to report positive experiences (61% vs. 53%).

A bar chart showing that roughly half of online daters say their online dating experiences have been positive, but there are differences by gender and sexual orientation

Roughly a third of online dating users (35%) say they have ever paid to use one of these platforms – including for extra features – but this varies by income, age and gender. Some 45% of online dating users with upper incomes report having paid to use a dating site or app, compared with 36% of users with middle incomes and 28% of those with lower incomes. Similarly, 41% of users 30 and older say they have paid to use these platforms, compared with 22% of those under 30. Men who have dated online are more likely than women to report having paid for these sites and apps (41% vs. 29%).

Those who have ever paid to use dating sites or apps report more positive experiences than those who have never paid. Around six-in-ten paid users (58%) say their personal experiences with dating sites or apps have been positive; half of users who have never paid say this.

A chart showing that women and men using dating platforms in the past year feel differently about the number of messages they get – women are more likely to be overwhelmed and men are more likely to be insecure

Women who have used online dating platforms in the past year are more likely to feel overwhelmed by the number of messages they get, while men are more likely to feel insecure about a lack of messages. Among current or recent online dating users, 54% of women say they have felt overwhelmed by the number of messages they received on dating sites or apps in the past year, while just a quarter of men say the same. By contrast, 64% of men say they have felt insecure because of the lack of messages they received, while four-in-ten women say the same.

Overall, 55% of adults who have used a dating app or site in the past year say they often or sometimes felt insecure about the number of messages they received, while 36% say they often or sometimes felt overwhelmed.

Among recent online daters, large majorities of men and women say they have often or sometimes felt excited by the people they have seen while using these platforms, though large majorities also say they have often or sometimes felt disappointed.

A chart showing that similar shares of men versus women who have online dated recently say a major reason is to find a partner, dates, friends; men are much more likely than women to name casual sex as a major reason (31% vs. 13%)

When asked why they’ve turned to dating sites or apps in the past year, 44% of users say a major reason was to meet a long-term partner and 40% say a major reason was to date casually. Smaller shares say a major reason was to have casual sex (24%) or make new friends (22%).

Men who have used a dating platform in the past year are much more likely than women to say casual sex was a major reason (31% vs. 13%). There are no statistically significant gender differences on the other three reasons asked about in the survey.

A pie chart showing that Americans lean toward thinking dating sites and apps make finding a partner easier versus harder, but some say the number of choices they present isn’t ideal

About four-in-ten U.S. adults overall (42%) say online dating has made the search for a long-term partner easier. Far fewer (22%) say it has made the search for a long-term partner or spouse harder. About a third (32%) say it has made no difference.

Adults under 30 are less convinced than their older counterparts that online dating has made the search for a partner easier. These younger adults are about evenly divided in their views, with 35% of those ages 18 to 29 saying it has made the search easier and 33% saying it has made the search harder.

When it comes to the choices people have on dating sites and apps, 43% of adults overall say people have the right amount of options for dating on these platforms, while 37% think choices are too plentiful. Fewer (13%) say there are not enough options.

A bar chart showing that about one-in-five U.S. adults think dating algorithms can predict love

Most U.S. adults are skeptical or unsure that dating algorithms can predict love. About one-in-five adults (21%) think that the types of computer programs that dating sites and apps use could determine whether two people will eventually fall in love. But greater shares of Americans either say these programs could not do this (35%) or are unsure (43%).

Americans are split on whether online dating is a safe way to meet people, and a majority support requiring background checks before someone can create a profile. The share of U.S. adults who say online dating is generally a very or somewhat safe way to meet people has dipped slightly since 2019, from 53% to 48%. Women are more likely than men to say online dating is not too or not at all safe.

A bar chart showing that Americans are divided on online dating’s safety, but a majority support requiring background checks for online dating profiles

There are also differences by age: 62% of Americans ages 65 and older say online dating is not safe, compared with 53% of those 50 to 64 and 42% of adults younger than 50. Those who have never used a dating site or app are particularly likely to think it is unsafe: 57% say this, compared with 32% of those who have used an online dating site or app.

At the same time, six-in-ten Americans say companies should require background checks before someone creates a dating profile, while 15% say they should not and 24% are not sure. Women are more likely than men to say these checks should be required, as are adults 50 and older compared with younger adults.

These checks do not have majority support among online dating users themselves, however: 47% of users say companies should require background checks, versus 65% of those who have never used a dating site or app.

Younger women who have used dating sites or apps stand out for experiencing unwanted behaviors on these platforms. A majority of women under 50 who have used dating sites or apps (56%) say they have been sent a sexually explicit message or image they didn’t ask for, and about four-in-ten have had someone continue to contact them after they said they were not interested (43%) or have been called an offensive name (37%). Roughly one-in-ten of this group (11%) have received threats of physical harm. Each of these experiences is less common among women online dating users ages 50 and older, as well as among men of any age.

A bar chart showing that A majority of women younger than 50 who have used dating sites or apps have received unwanted sexually explicit messages or images on these platforms

Among all online dating users, 38% have ever received unsolicited sexually explicit messages or images while using a dating site or app; 30% have experienced continued unwanted contact; 24% have been called an offensive name; and 6% have been threatened with physical harm.

About half of those who have used dating sites and apps (52%) say they have come across someone they think was trying to scam them. Men under 50 are particularly likely to say they have had this experience: 63% of men in this age group who have used dating sites or apps think they have encountered a scammer on them. Smaller shares of men ages 50 and older (47%) and women of any age (44%) say the same.

Note: Here are the questions used for this analysis, along with responses, and its methodology .

  • Online Dating
  • Romance & Dating

Portrait photo of staff

For Valentine’s Day, facts about marriage and dating in the U.S.

Dating at 50 and up: older americans’ experiences with online dating, about half of lesbian, gay and bisexual adults have used online dating, about half of never-married americans have used an online dating site or app, from looking for love to swiping the field: online dating in the u.s., most popular.

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COMMENTS

  1. 2.2 Stages in the Sociological Research Process

    The first step in the research process is choosing a topic. There are countless topics from which to choose, so how does a researcher go about choosing one? ... The first variable in this hypothesis is gender, whether someone is a woman or a man. ... While the results of the study (marketing research or social science research) for which you ...

  2. 2.1: The Research Process

    The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. ... Both quantitative and qualitative research involve formulating a hypothesis to address the research problem. A hypothesis will generally provide a causal explanation or propose some association between two variables ...

  3. 2.1 Approaches to Sociological Research

    Reviewing existing sources educates researchers and helps refine and improve a research study design. Step 3: Formulate a Hypothesis. A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of ...

  4. Chapter 2. Sociological Research

    Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below. Ask a Question. The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest.

  5. How to Write a Strong Hypothesis

    First-year students who attended most lectures will have better exam scores than those who attended few lectures. 6. Write a null hypothesis. If your research involves statistical hypothesis testing, you will also have to write a null hypothesis. The null hypothesis is the default position that there is no association between the variables.

  6. 2.2: Approaches to Sociological Research

    Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you'd want to read about the topic. 3) Formulate a hypothesis.

  7. The Scientific Method

    The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. ... Social scientists may develop a hypothesis for the same reason. ... a scholarly research step that entails identifying and studying all existing studies on a topic to create a basis for new research

  8. Hypotheses

    18. Hypotheses. When researchers do not have predictions about what they will find, they conduct research to answer a question or questions, with an open-minded desire to know about a topic, or to help develop hypotheses for later testing. In other situations, the purpose of research is to test a specific hypothesis or hypotheses.

  9. 2.4C: Formulating the Hypothesis

    A hypothesis is an assumption or suggested explanation about how two or more variables are related. It is a crucial step in the scientific method and, therefore, a vital aspect of all scientific research. There are no definitive guidelines for the production of new hypotheses. The history of science is filled with stories of scientists claiming ...

  10. The Research Process and Stages of Social Research

    Social research is the act of gathering data that can help a person to answer questions about the various aspects of society. ... that the first step towards research is to know the subject matter and form an adequate hypothesis to ... Interpreting the result and testing the hypothesis- Griffith and Veitch found evidence to support the ...

  11. 2.1 Approaches to Sociological Research

    Reviewing existing sources educates researchers and helps refine and improve the design of a research study. Step 3: Formulate a Hypothesis. A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one ...

  12. 3.4 Hypotheses

    3.4 Hypotheses. When researchers do not have predictions about what they will find, they conduct research to answer a question or questions with an open-minded desire to know about a topic, or to help develop hypotheses for later testing. In other situations, the purpose of research is to test a specific hypothesis or hypotheses.

  13. Social Research: Definitions, Types, Nature, and Characteristics

    Abstract. Social research is often defined as a study of mankind that helps to identify the relations between social life and social systems. This kind of research usually creates new knowledge and theories or tests and verifies existing theories. However, social research is a broad spectrum that requires a discursive understanding of its ...

  14. 3.1.3: Developing Theories and Hypotheses

    Theories and Hypotheses. Before describing how to develop a hypothesis, it is important to distinguish between a theory and a hypothesis. A theory is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes ...

  15. 2.1. Approaches to Sociological Research

    The social scientific method is defined by its commitment to systematic observation of the social world, and it strives to be objective, critical, skeptical, and logical. It involves a series of established steps known as the research cycle. Figure 2.5 The research cycle passes through a series of steps.

  16. Stages in the Sociological Research Process

    The first step in the research process is choosing a topic. There are countless topics from which to choose, so how does a researcher go about choosing one? ... The first variable in this hypothesis is gender, whether someone is a woman or a man. ... While the results of the study (marketing research or social science research) for which you ...

  17. Research Hypothesis: Definition, Types, Examples and Quick Tips

    Simple hypothesis. A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, "Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking. 4.

  18. Hypothesis Testing (2 of 5)

    Forming the hypotheses is the first step in a hypothesis test. Here are the general steps in the process of hypothesis testing. We will see that hypothesis testing is related to the thinking we did in Linking Probability to Statistical Inference. Step 1: Determine the hypotheses. The hypotheses come from the research question. Step 2: Collect ...

  19. Approaches to Sociological Research

    Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below. Ask a Question. The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest.

  20. What is a Hypothesis

    The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. ... In social science research, hypotheses are used to test theories about human behavior, ... Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus ...

  21. Steps in Social Research

    Therefore, research is aimed at generating concepts and theories and reliable explanations. Social research involves the following steps. Selection of Research Problem. Review of Related Literature. Formulation of Research Objectives. Devising Hypotheses. Making the Research Design - methodology.

  22. Approaches to Sociological Research

    Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below. Ask a Question. The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest.

  23. Key findings about online dating in the U.S.

    Pew Research Center conducted this study to understand Americans' experiences with dating sites and apps and their views of online dating generally. This analysis is based on a survey conducted among 6,034 U.S. adults from July 5-17, 2022. This included 4,996 respondents from the Center's American Trends Panel (ATP), an online survey panel ...