marketing speech for selling a product example

The Ultimate Guide to Sales Scripts (With Examples)

Published: August 23, 2023

Many salespeople believe they won’t sound good if they read from a sales script . While I agree you should never read from a script when selling , a sales script can greatly improve your results by preparing you with the best questions and lines to say and ask.

Here, we'll take a closer look at what a sales script is, review the sales script creation process, and see some examples of what these guides can look like in practice.

What is a sales script?

The term 'sales script' loosely refers to any combination of predetermined strategies, talking points, questions, and conversational structures sales reps can reference when speaking to prospects.

Sales scripts shouldn't be taken as rigid, repeatable, word-for-word checklists with no room for deviation — it's better to think of them as guides and not formulas. Any successful sales conversation will take some degree of improvisation and finesse.

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Still, having a baseline sales script to help shape the course of a conversation can be extremely valuable when engaging with prospects. Going into a sales conversation blind — without a solid concept of the talking points you'd like to hit or an ideal trajectory of where it should go — can make you look sloppy, unprepared, or uninterested.

Let's take a closer look at how to put one of these scripts together.

How to Write a Sales Script

• Identify a product or service to focus on
• Hone in on your target audience
• Develop your benefits
• Link your benefits to pain points
• Ask questions about those pain points
• Don't talk too much
• Always close for something

1. Identify a product or service to focus on

Start by identifying the product or service you would like to ultimately sell to the prospect. You need a focal point. Bouncing from solution to solution, clumsily saying, "Well actually, this could work for you too," over and over again makes you seem unfocused and impersonal.

Stick to the offering that best suits your prospect's needs — project confidence in a product or service, and show that you understand your potential customer's circumstances.

For example

Recruiting services

2. Hone in on your target audience

Different prospects in different industries holding different positions are bound to have different needs and preferences. Though you can try to create a one-size-fits-all sales script that appeals to several kinds of prospects, you're better off tailoring your questions and points to suit specific buyer personas.

Know who you're selling to. Conduct research that covers the challenges they face in their role, their competitive landscape, the issues their company is dealing with, and other factors that can shape relevant questions and talking points. Remember, sales is a personal practice, so gather as much personal insight as you can when putting your script together.

Hiring managers at mid-size SaaS companies

3. Develop your benefits

Take the solution you selected and then think about the buyer that you are planning on talking to. What can they expect to see by leveraging it?

Selling features is less effective than selling benefits . Your sales script shouldn't cover all the neat bells and whistles that come with your product or service — it should tout the bigger-picture results that it will generate.

Does your solution increase productivity? Does it cut costs? Does it take strain off employees' day-to-day? Try to come up with at least three key benefits, and fold those into your sales script.

For Example

• Shorten the time it takes to place a new hire.
• Reduce internal time spent searching, screening, and interviewing applicants.
• Build top-caliber teams leading to the best business results.

4. Link your benefits to pain points

Why is your prospect talking to you in the first place? Clearly, they have some pressing issues they need to resolve — otherwise, they wouldn't be interested in a solution like yours at all.

You should be able to surmise some of your prospect's key pain points through the research you've conducted and the benefits you've framed in the previous steps.

List out those problems and concerns, and link them to the benefits you've identified. Every perk you can reference stems from a specific pain point your prospect is facing. Have them ready, and incorporate them into your script.

• It takes too long to place a new hire.
• It is difficult to find time for interviewing process because of everyday responsibilities.
• They lack top-caliber employees.

5. Ask questions about those pain points

The ability to ask thoughtful, probing, insightful questions is the mark of a truly exceptional salesperson. Those kinds of lines of questioning demonstrate sincere interest, show that you've done your research, and indicate that you actually believe that your solution is the best possible one to suit your prospect's needs and interests.

Take a close, thorough look at the pain points you've identified when developing your questions. Try to come up with at least one or two thoughtful questions for every challenge you've decided to reference.

If you can do that, you can frame yourself as an interested, consultative, helpful figure who's equipped to help your prospect navigate their unique problems and concerns.

• " How do you feel about the amount of time it currently takes you to fill open positions? "
• " How happy are you with the quality of candidates you are being presented with? Do you feel like you can choose from top-caliber talent? "
• " How important is it for you to decrease the amount of time you spend interviewing? "
• " How do delays with filling positions impact business operations and the bottom line? "
• " Do you feel like you have the internal resources and processes necessary to fill positions quickly and with the right quality talent? "

Using the points you came up with in steps one through five, adapt these scripts to your own product, company, and prospects.

6. Don't talk too much

If you're doing more talking than listening, you're doing it wrong. A script should leave ample time for your prospect to ask questions, share comments, and generally be heard.

Record yourself giving your pitch to a friend or colleague. When you go back and listen, if more than half the pitch is you talking, rethink your approach, edit your script, and include more moments to ask your prospect questions.

• " So, what I'm hearing from you is [repeat what you've heard from your prospect]. Is that right? "
• " What are your goals this quarter? "
• " Is this relevant to your company goals this year? "
• " What's your single biggest pain point right now? "
• " How long have you been thinking about this? "
• " Is there anything I've overlooked? "
• " What's your biggest priority at the moment? "
• " How will this solution make your life easier? "
• " What is your manager hoping to accomplish in the next year? "
• " Have I earned two more minutes of your time? "

Work a few of these questions into your script and entice your prospect to answer. It's an easy way to keep the conversation going and learn more about them.

Want more question inspiration? Check out these probing questions , this ultimate list of sales discovery questions , and this rundown of questions that identify your customer's core needs .

7. Always close for something

Sales pro Jeff Hoffman says a salesperson should have a close in mind for every interaction they initiate. It might be as simple as asking for five minutes more of your prospect's time. Or it might be asking for their business.

Hoffman explains, "Your talk track should always be about your prospect. Don't finish with ' Does that make sense?' or ' Is this something you'd be interested in?' These closing questions feel like a quiz and are more about you than them ."

He continues, "Instead, close with, ' We have clients who love being able to build software anywhere in the world. How many software engineers do you have at your company?'" This question doesn't assume your prospect followed your whole pitch. If you lost them, this type of question can gain their attention back.

But every time you send your prospect a message, make sure you have a call to action for them.

Sales Call Script Sample

So, what do these seven tips look like in action? Let's take a look.

Salesperson: " Hello, [Prospect name]. My name is Michael Halper and I help hiring managers like you reduce the time it takes to interview, hire, and onboard new talent in 50% less time than the industry average. How many new hires do you have planned for the year? "

Prospect: " Well, my department has the budget for seven new hires in 2019. "

Salesperson: " What's your biggest pain point in the hiring process right now? "

Prospect: " I've got a million other things going on, and finding qualified candidates has been a challenge. We need to get these positions filled, but I'm having a hard time making it a priority with everything else on my plate. "

Salesperson: " I hear that a lot. I'd love to set up a 10-minute call to learn more about your goals this year, and share how Recruiters International might be able to help. What about this Thursday? "

Prospect: " Um, sure. I think I've got an 11:00 open. "

I've introduced myself but also gotten straight to the meat of what I can offer to make my prospect's life better. Then, I've asked plenty of questions to get her talking. I ended by closing for another call. Simple, straightforward, and prospect-focused.

Sales Script Templates

Ready to begin creating your own script? Use these templates as a starting point.

1. Outreach Call Script

The outreach call is the deal-starter. It’s your chance to begin on the right foot with a prospect. This sales call script from HubSpot allows you to showcase that you’ve done your research, and you’ll begin warming the lead without coming across as overly pushy. It comes with two options, depending on whether the prospect wants to continue the conversation or presents an objection.

2. Gatekeeper Call Script

Gatekeepers can be anyone, from office administrators to entry-level employees who won’t be using the tool or make the final decision. Use this sales call script to get to the right contact. That way, you don’t waste time warming a lead who’s not even close to the decision makers. The script allows you to stay succinct and professional, and provides different script options depending on the outcome.

3. Discovery Sales Call Script

The discovery call is the crowning glory of a new deal. It’s your chance to uncover your prospect’s needs at length — and to further qualify them. It’s a good time to identify whether they’re a good-fit prospect and therefore worth pursuing.

This script is flexible enough for different industries and personas. You can get as granular about pain points as you’d like — or, if the prospect still seems reluctant, ask high-level questions that lead them slowly toward articulating their needs. Like all scripts, you’ll have different options depending on your prospect’s response.

4. Following Up Call Script

Following up is a must, not only to stay top-of-mind but to ensure you’re doing everything possible to lead prospects toward a pitch meeting. This script is short, sweet, and easy to customize. We also love that it includes instructions to ask why the prospect may not be interested at this time. Every call is an opportunity to further qualify prospects and refine buyer personas.

These are not the only call scripts you should incorporate into your sales process. Download the full kit here for free and get scripts for making 1:1 connections, sharing a product promotion, and more.

Sales Script Examples

1. sales call script templates.

Introduction

" Hello [prospect’s name], this is Michael Halper from Recruiters International. Have I caught you in the middle of anything? "

Value Statement

" Great. The purpose of my call is that we help hiring managers to: "

[Insert your value points here]

(Optional) Disqualify Statement

" I actually don't know if you are a good fit for what we provide so I just had a question or two. "

(pause or ask for agreement or availability) If you have a couple of minutes?

Pre-Qualifying Questions

" If I could ask you quickly: "

[Insert your questions here]

Examples of Common Problems

" Oh, OK. Well, as we talk with other hiring managers, we have noticed they often say: "

[Insert your pain points here]

" Are any of those areas you are concerned about? "

Company and Product Info

" Based on what you have shared, it might productive for us to talk in more detail. "

" As I said, I am with Recruiters International and we provide: "

[Insert some brief details about product, service, and/or company]

" But since I have called you out of the blue, I do not want to take any more of your time to talk right now. "

" You have asked some good questions and there is a little more information that I would like to share. I would also like to learn more about you. Are you available for a 15-20 minute meeting where we can discuss your goals and challenges and share some examples of how we have helped other managers build top-caliber teams? "

2. Sales Script for Working a Gatekeeper

My name is [Your Name]. I'm calling on behalf of [Your Company]. I was hoping to reach [Prospect's Name]. Could I get your name?

(Acknowledge and repeat their name)

It's great to meet you. I was wondering how I could connect with [Prospect's Name] — could you let me know the best way to make that happen?

3. Sales Script for Referencing a Mutual Connection

Hello [Prospect Name],

I was speaking with [Mutual Connection] about leaders in your space, and he mentioned you recently [recent achievement of theirs]. Congratulations!

We actually helped [Mutual Connection] achieve [achievement/result]. I was wondering if we could book some time to go over how we could do the same for you.

Sales scripts aren't specific to sales calls — they can also be leveraged to send effective emails to prospects.

4. Sales Script for Email

Download Now: 25 Proven Sales Email Templates [Free Access]

It takes too long to fill open positions

Hello [prospect name],

I am with Recruiters International. Hiring managers often tell us:

• It takes too long to place a new hire
• It is difficult to find time for interviewing process because of everyday responsibilities
• They lack top-caliber employees

Are you available for a 15-20 minute meeting to discuss your goals and challenges and share some examples of how we have helped other managers solve these challenges?

You can book time on my calendar here: [Link to Meetings tool].

Michael Halper

Recruiters International [phone] [email] [website]

Sales scripts can also come in handy when your sales calls go to voicemail.

5. Sales Script for Voicemail

"Hello [prospect name], this is Michael Halper from Recruiters International.

Many hiring managers tell us:

• Placing a new hire demands too much time
• Interviewing gets in the way of regular work
• Despite the investments they make in hiring, it’s still hard to find the best employees

We help to improve all those areas, which is why I am reaching out to you.

I will try you again next week. If you would like to reach me in the meantime, my number is [phone].

Again, this is Michael Halper calling from Recruiters International, [phone].

Thank you, and I look forward to talking with you soon."

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Save time, find new ways to reach out to prospects, and send emails that actually convert.

• First-Touch Emails
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• Full Email Sequence

6. Follow-Up Email Script

Following up my voicemail -- Recruiters International

As I mentioned in the voicemail I just left, I am with Recruiters International. Most hiring managers we speak to struggle in three major areas:

• It is difficult to find time for interviewing process because of everyday
• responsibilities

We can help you solve all three challenges.

Are you available for a 15-20 minute meeting next Tuesday or Thursday morning to discuss your goals and challenges and learn how we’ve helped other managers address these?

Recruiters International

7. Breakup Email Script

Is this the case?

I've reached out a few times and we've been unable to connect about how I might be able to help you reduce recruiting time by up to 50%.

Usually, when this happens it means recruiting isn't a priority for you right now. Is that the case here?

If so, I won't take up any more of your time.

8. Breakup Call Script

Salesperson:"Hello [prospect name]. I noticed you rescheduled our demo again today. Usually, when this happens a few times, it means this isn't a priority at the moment, is that the case here?"

Prospect: "Actually, I just forgot I had a dentist appointment today. I'd really like to reschedule for tomorrow if you're free."

Salesperson: "Absolutely. How does 9:00 am sound?"

9. Breakup Voicemail Script

"Hello, [Prospect name]. I've left a few voicemails now and we still haven't connected. Usually, when this happens, it means recruiting just isn't a priority for your company at the moment. If that's the case here, I won't bother you again. If not, I'd love to hear from you. Thanks."

With these examples and templates, creating a sales script should be simple. And remember, you don't have to follow it word for word. Use it as a tool to prepare and practice.

Why use sales scripts?

You might feel trepidation about using sales scripts — we understand. You don’t want to sound like a robot, right? But they’re a necessity. Not only because they considerably speed up the sales process , but because they make your job much easier.

Here are just a few of the benefits you’ll enjoy by adding scripts to either your personal playbook or team playbook :

1. You will know what to say during sales calls.

This one is obvious, but it cannot be overstated. By using sales scripts, you will simply know what to say — and there’s no better feeling during a call where prospects may take you aback with objections, questions, and unexpected pain points. Plus, if you create different scripts for different verticals, you’ll be better prepared to identify a prospect’s needs from the first discovery call .

Remember, the point isn’t to regurgitate the script word-for-word, but to know it well enough that you can leverage it at the right time. Without a doubt, sales call scripts will prepare you for any scenario.

2. You will know when to list product benefits during the call.

A script gives you beats to follow, so you’ll know when exactly to begin pitching your product’s benefits to prospects. It’s essential to wait for the right time, or you’ll put off the prospect by delving into the solution without first becoming acquainted with their pain points.

This is especially important when working with different contacts at an organization. For instance, your script for a gatekeeper may include product-level benefits after you’ve warmed them up, while your script for a decision-maker may include result-level benefits right from the start.

3. You will be better prepared to handle objections.

Sales call scripts prepare you to effectively handle objections . Objection handling is one of the hardest parts of working in sales, but a script will make it much easier, no matter what kind of contact you’re interacting with. You want to be able to dispel qualms respectfully and reasonably. The best way to do that is to use a script that prepares you to stay calm while you persist.

4. New sales reps will learn more quickly and effectively.

An unmissable benefit of sales scripts is being able to onboard new sales reps much more quickly. Instead of having them shadow different reps, all of who will likely have a different style, you can standardize the learning process by providing sales scripts to follow.

New hires will also be able to get on the phone more quickly if they know what to say from the onset, instead of having to guess or come up with their own script.

5. You will speed the sales cycle.

By eliminating trite back and forth, sales scripts allow you to get to the sales pitch as quickly as possible. You can qualify prospects much more quickly when you know what to ask. You can also handle objections earlier in the process than if you had to come up with an answer from scratch every time.

As a result, your sales cycle will considerably shorten, allowing you to find good-fit prospects, close more deals, and reach quota more quickly.

6. You will create a consistent experience across your customer base.

Whether you work exclusively with small businesses, enterprises, or consumers, it’s important to provide as consistent experience as possible across the board. This doesn’t mean using the same script on different prospects — each one will have different pain points, needs, and timelines — but it does mean having a standard starting base for each conversation.

Creating a consistent experience with a sales script will allow you to tackle new calls with confidence and establish a distinctive selling style .

Add Sales Call Scripts to Your Playbook 

Whether you’re a new sales rep or a seasoned veteran, it’s essential to have a collection of effective, proven scripts you can use at every stage of the sales cycle. The above examples and templates will start you off on the right foot, but remember to customize them so that they can help you capture your specific prospect’s attention.

Editor's note: This post was originally published in December 2017 and has been updated for comprehensiveness.

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5 Sales Pitch Examples (and How to Craft Your Own)

Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

Elyse Archer

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We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships.

As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch.

What you’ll learn:

What is a sales pitch, why are sales pitches important, what are the core elements of a sales pitch, what are the types of sales pitches, what are the do’s and don’ts of sales pitches.

• What are some sales pitch examples based on different scenarios?
• How do you craft your own sales pitch?

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A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. However, this doesn’t mean it’s all about you or your sale. A sales pitch should focus on your prospect and their needs. In other words, how your product solves their problems.

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process . You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage.

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. Why? Because you’re not just pitching a product, you’re pitching a solution.

A strong sales pitch also gives you the opportunity to listen, ask questions that showcase your experience helping similar prospects, and share information the prospect can’t find on their own.

Good sales pitches are helpful, specific, and unique. They lead prospects to a clear next step. Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you.

Successful sales pitches:

• Use a unique, personalized opening. This will help you stand out from generic pitches and show the customer you’re focused on them.
• Acknowledge your prospect’s pain points or goals. A sales pitch should always focus on your prospect and their needs first.
• Include solutions backed by data. This gives your pitch more credibility and helps to build trust with your prospect.
• Close with next steps. Set the stage for further conversation and a future relationship with your prospect.

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. You can also tailor your pitch for all types of settings, such as:

• Trade shows
• Networking events
• Sales meetings
• Over the phone
• Social media
• Live or recorded videos and webinars

According to Salesforce’s State of Sales Report , 34% of deals are closed with a combination of both virtual and in-person touchpoints, while 32% are closed using only virtual channels. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

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Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. No matter which stage you’re in or what channel you’re using, here are some proven guidelines for an effective sales pitch.

• Focus on your prospect’s point of view. Don’t make it all about you. This will help you build a more authentic relationship with the client.
• Be concise. Don’t ramble. Not only will this help you come off as confident and professional, but it shows that you are knowledgeable about your product/service.
• Share who your customers are. Don’t keep secrets. Transparency is huge for building trust and credibility. If you’ve helped similar customers, share that with your client.
• Relax and ask questions. Don’t be aggressive. No one likes a pushy salesperson. Instead, try to understand their point of view and offer ways to help.
• Support your pitch with examples of success supported by visualizations. Don’t bog down presentations with words. An engaging pitch will hold your prospect’s attention and make it memorable.
• Tell a story. Don’t speak in bullet points. The more you can draw your prospect in with a story they can relate to, the more impact it will have.
• Use AI to streamline your sales pitch prep and follow-up. Don’t rely on outdated tools. Better tools will make you more efficient, help you stay organized, and keep you on track.

Sales-pitch examples for different scenarios and channels

Below are three good and two bad sales pitch examples. Many come from my own experience as a sales coach and business owner.

Good: Written note to a cold prospect

The message below could be sent via email, LinkedIn, or any other digital channel. In fact, it’s also the type of language you can use when meeting a potential customer at a networking event.

“I saw [prospect company’s] latest public update on [a project]. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. Would you like to connect to see if this could work for you? Let me know when you’re available for a 10-minute conversation so we can discuss more. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” 

This pitch works because:

• It has a unique opening.
• It’s specific to the prospect.
• It includes a next step.

Good: Voice message sent via LinkedIn

One day, I logged into LinkedIn to see something novel in my inbox: a voice note that stood out among the written messages. I was intrigued and listened right away. Undeniably, hearing someone’s voice on a digital platform made it feel more personalized. This person used LinkedIn to their advantage intelligently; they connected with me without being pushy or going straight for the close. (You could use the script above to guide the content of your voice message.)

• It stood out on a popular channel.
• The message was personalized.
• The pitch wasn’t all about the offering.

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Good: Pre-recorded personal video

Every day, my team and I receive multiple pitches for the podcast I host. One still stands out to me after more than a year — a person who took the time to record a personal video. In it, he shared why he loved my podcast and pitched his boss as a guest. However, it wasn’t all flattery. What impressed me most was the level of research he did to customize his pitch to my show and its goals.

• It built an immediate connection.
• It was customized.
• It suggested clear next steps.

Bad: Automated, group-blasted LinkedIn message

“Hi. Did the last hire you made have you scrambling to put out fires? If the quality of your talent is lacking, we may have a solution for you. Our virtual assistants are vetted via testing and go through a rigorous assistance rotation with our managers and executives before they’re added to our roster. Take a look at our database and rates: [link].”

This pitch does not work because:

• It’s not personal.
• It relies too heavily on technology and not enough human connection.

Bad: In-person elevator pitch

“Hi, Ms. Archer. Sorry to bother you, but I wanted to share some information about the latest [version of your product offering.] We fixed issues that came to us as feedback from customers like you and added [new features.] Can we meet for lunch to discuss?”

This pitch will not work because:

• It doesn’t focus on the prospect.
• Its tone is “salesy” and superficial.
• The next step is too aggressive for an initial in-person meeting.

How to craft your own sales pitch in 5 steps

Now that you know the key components of a great sales pitch, what to avoid, and how to use different channels to your advantage, it’s time to craft your own pitch.

1. Research clients to find opportunities to help

Above all, the best pitches are service-oriented. Personally, I like to read through client testimonials to remind me of how my offering has helped clients realize big improvements. Think of success as helping prospects address pain points and achieve goals.

2. Put yourself in your prospect’s shoes

Think about your prospect (or group of segmented prospects with similar profiles). Consider what’s likely on their mind. The goal here is to think from their point of view, not yours. What would make them pause in their busy day to take notice of your offer and its benefits to them?

3. Customize your message

Your pitch should be specific and, whenever possible, customized to each prospect. You’re more likely to see success with a highly personalized pitch than with a one-size-fits-all approach that doesn’t consider your prospect’s unique needs or goals.

4. Always provide a next step

At the end of your pitch, explain what the prospect can expect. This includes a next step if they agree your pitch is a great fit for them. Depending on where your prospect is in the sales cycle, each pitch will have a different goal or next step. This might be scheduling a product demo, reference call, or closing the deal .

5. Test and refine

Each time you pitch, you’ll learn more about what works and what doesn’t. Keep track of your results so you can evolve your process and improve the experience for your customers. Pay attention to the types of pitches that bring you the most success, and lean into your unique strengths as a sales rep to pitch more effectively.

Leverage these sales pitch examples & tips to create your own

The most effective sales pitches come down to a few things: they’re service oriented, personalized, transparent, efficient, and focused on building relationships backed by credibility and trust. Whether you’re working to improve your sales pitch or just starting to test the waters, the right tools and coaching will help you automate parts of your sales process, improve your techniques, and be more productive so you can close more deals.

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Elyse Archer is the founder of Superhuman Selling and She Sells. Elyse helps entrepreneurs and sales professionals leverage their natural gifts and build wealth. She is also an international keynote speaker and host of She Sells Radio, where she shares best practices from female sales leaders who have accomplished extraordinary goals. Elyse is a 2X Salesforce Top Sales Influencer and has been featured in Forbes and Inc.

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The Perfect Sales Pitch: Examples, Templates, and Best Practices

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller.

But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

How can you maximize the potential of your sales pitch? In this guide, we’ll reveal the secrets to ensuring your outreach is pitch-perfect by answering common questions like:

• What is a sales pitch?
• How do you make a sales pitch?
• What needs to be included in a sales pitch?
• What makes a sales pitch bad?
• How to deliver a sales pitch
• Templates for sales pitches that capture attention

Let’s dive in.

WHAT IS A SALES PITCH ?

A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer’s attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer’s curiosity and convey clear value.

For more on how to craft the best sales pitch, see what our team of sales experts has to say in the video below

HOW DO YOU MAKE A SUCCESSFUL SALES PITCH?

Creating an effective sales pitch is simple — just follow these five steps.

1. Research, research, and research some more

Great research will help build a foundation of value for your pitch, increasing the likelihood that your buyer will respond. Try to understand to whom you are pitching. What does their company do? What goals might that company have? What buyer persona are they most likely to fit in? Additionally, don’t forget to explore the customer’s story and profile — find out who they are, what their role is, and if you have any shared interests that might help you set the tone for the rest of the customer relationship.

2. Frame it around the customer’s needs , not yours

Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients. Are you reducing costs? Improving efficiency? Eliminating manual tasks? Buyers will respond more to the benefits of your product pitch than anything else.

3. Choose the right channel

There are many venues through which a sales pitch can be delivered — email, social media, or a phone call. Think about both the customer’s needs and their industry. Think about both the buyer and their industry. Mature, more established industries may respond better to more traditional forms of outreach, like a sales call. On the other hand, a highly innovative or startup company may prefer modern approaches, like a direct message through social media. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one.

4. Make it personal

Next, think about personalization. Most reps use automation tools or work off a base pitch template, but that template should change based on how you are delivering your pitch and who it’s going to. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would through a sales email. You’ll also want to tailor your pitch so that the value and benefits you’re describing map to actual buyer pain points — after all, someone in healthcare will have very different needs than someone in manufacturing.

5. Tell the buyer what you want them to do

Finally, always end with a call to action. What do you want the buyer to do? Call you back or respond with times to meet? It’s critical that you close with a clear next step, so stay away from vague phrases like “What do you think?” Go for strong, timely, actionable phrases instead — check out the examples in the next section for more inspiration.

WHAT NEEDS TO BE INCLUDED IN A SALES PITCH ?

Now that you know how to make a sales pitch, let’s take a closer look at what the pitch itself should say. Regardless of channel, there are three main components to every successful pitch.

Whether it’s the opening line of your cold call or the subject line of your cold email, your hook should capture your buyer’s attention. Great ideas for openings include:

• Asking a question (“How would you like to increase revenue…”)
• Share a data point (“Did you know that 60% of CEOs…”)
• Reference a shared connection (“Saw that you were also a fan of…”)
• Cut to the chase (“I won’t waste your time — just wanted to share…”)
• Mention a recent interaction (“It was great connecting with you at…”)

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

• What your product is in plain English — now is not the time for marketing jargon.
• Why the buyer should continue to engage with you using data, case studies, testimonials, or market research.
• How will the buyer personally benefit should they respond? Do this by typing the benefits from the previous bullet to the buyer’s goals or objectives.

Call to Action

Finally, close your call, social, or email pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

• When is a good time to chat about this more?
• Would you be open to a call to hear more?
• What is the best way to connect on this?
• Do you have any availability next Tuesday for a quick call?
• How would 15 minutes next week sound?
• Does it make sense to connect for 10 minutes this week?

WHAT MAKES A SALES PITCH BAD?

There are some sales pitch techniques you should avoid at all costs. Before you send your pitch or dial your customer, skim your pitch for any of these red flags:

• “I” statements: Your sales pitch has limited real estate. Don’t waste it on talking about yourself.
• Long pitches: The term “elevator pitch” should be taken literally. You shouldn’t take an hour to deliver your value proposition. A good sales pitch should be delivered in the time it takes a person to go from the lobby to the second floor.
• Product pricing: Getting a buyer to speak about their wallets, or money in general, on the first interaction is a fast way to have them ignore you because you don’t sound interested in them or their journey.
• Complicated explanations of product features or capabilities: During the prospecting stage, buyers aren’t ready to discuss solution details or look through an entire pitch deck.
• Overfamiliar greetings like “How was your weekend?”: Unless you’ve met the prospect before, this will come off as creepy.
• Generic pitches: If this pitch could work for any prospect, then it’s probably not tailored enough to capture a prospect’s attention.
• Promises you can’t keep: It may be tempting to promise buyers the moon, but this approach will ultimately set them up for disappointment; be realistic and let the strength of your product speak for itself.

HOW TO DELIVER A SALES PITCH

Any inside sales rep will tell you that pitching is hard. No matter which channel you work through, engaging with customers is a nerve-wracking experience. But it’s not impossible.

The key to delivering a flawless pitch is to stay confident. And the way to build confidence is through preparation. Here’s how:

• Practice your pitch live before you deliver it . While it may seem silly to recite a pitch to your roommate (or your pet), live practice is one of the most effective ways to work out the kinks in your delivery so you’re fully comfortable speaking in front of prospective clients, even if you’re pitching through a digital channel. — so it’s best to start honing your live pitch delivery skills sooner rather than later.
• Keep buyer profiles on hand. In general, most pitches will be done remotely via phone calls, social media outreach, or email. Take advantage of the fact that your buyer isn’t in the room by keeping your account reach on hand during interactions. Think of these notes as a security blanket. Sure, you could deliver the pitch without them, but in the event that your nerves get the best of you, you can recover quickly and discreetly.
• Know what your next step is. Don’t get caught flat-footed when a customer says “yes” to your pitch. Especially for live interactions, it’s important to know what your next step looks like. In some cases, this may be as simple as asking a buyer for time to set up a demo. But buyers may want to talk shop while they have you — so be prepared to dive deeper. It can help to keep a sales play or discovery call deck on hand to guide you through a more in-depth conversation, should the need arise.

TEMPLATES FOR SALES PITCHES THAT CAPTURE CUSTOMER ATTENTION

There’s no one right away to craft a sales pitch. That said, these sales pitch examples can help your sales team get started — just don’t forget to personalize using the strategies we discussed earlier for the best conversion rates.

1. The Shared Connection

This approach is useful when you and your buyer have something in common outside of work, like a shared hobby or alma mater.

Hi <<>>,

Reaching out as we’re connected on LinkedIn, I found your recent post about the best restaurants in Seattle super handy. Your suggestion to “eat outside our comfort zones” was a great reminder to be more adventurous in my dinner choices.

And in the spirit of trying new things, I wanted to share our latest research with you. I would love to connect to walk you through the report and get a sense of your near-term goals.

Would you be open to this?

2. The Data Dump

Data is a great way to catch buyer attention, especially if it can help them make the case to their team for your product.

The bad news: marketing burn is all too real these days. The good news? Help is on the way. New research shows that our platform can deliver:

• 72% increase in buyer engagement
• 50% in open-rates
• 20% decrease in attrition

How does 15 minutes next week sound to walk through how our customers achieved these numbers with our platform?

3. The Celebratory Moment

Eventually, one of your pitches will coincide with a big moment in a buyer’s life. As long as it’s appropriate, leverage that moment to build a connection.

Congrats on the recent promotion to Senior Program Manager! As you settle into your new role, curious to see how you’re approaching project management?

Did you know that a simple reduction of two manual tasks can win you back five hours a week?

Our platform makes it easier than ever for you to focus on the work that matters. If it makes sense, I would love to connect more on what we could do for you to make your day more efficient.

Do you have time next week?

4. The Incentive Follow-Up

Finally, this is a great template to use when leads are tepid or unresponsive — especially when paired with a personalized message.

With the weather cooling down, wanted to see if you’d be interested in a virtual coffee? Again, I would love to connect on our solution and fill you in on the use cases your peers are currently using our platform to solve. If not, enjoy a coffee on me!

PITCH-PERFECT CUSTOMER OUTREACH

Sales pitches don’t have to be an awkward experience. With these sales pitch ideas and techniques, you should be able to craft a sales pitch that strikes all the right chords with your target audience, ensuring your outreach is pitch-perfect and gets your buyers to the next step of the sales process every time.

Ready to put your pitching skills into action? Explore how Highspot makes engaging customers easier and more effective than ever .

The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

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10 Sales Pitch Ideas and Examples to Boost Your Close Rate

Table of Contents

• Lead With a Question
• Create a Dichotomy
• Tell a Good Story
• Use Flattery (If It’s Genuine)
• Follow the Rule of Three
• Create a Sense of Urgency
• Let the Product Speak
• Acknowledge the Prospect’s Emotions
• Show Supporting Data
• Remember the Customer

A sales pitch is a concise, persuasive speech that explains what your product is, communicates its value, and encourages the customer to make a purchase. 

It’s your chance to turn a prospect’s interest into action. But it can also make or break a deal. If your buyer isn’t hooked by what you have to say, they likely won’t purchase your product.

In this post, we’ll look at 10 sales pitch ideas that will help you create your own. We’ll also outline some good and bad examples for each. 

1. Lead With a Question

Preferably, a question that compels them to see their problem from a different perspective. If the question promises valuable information, they’ll want to know the answer and will stay engaged through the next part of the pitch. 

Good Example: A digital marketing sales rep might start a pitch with, “Did you know Instagram is currently working against you?” This question hints at important information that they’re missing and makes them reconsider their current social media strategy. The sales rep can then provide an answer that aligns with the value of buying their social media services.

Bad Example : If your question isn’t compelling enough, your customer might not stick around for more of your pitch. “Are you looking for a way to _____?” is a commonly used (but very ineffective) question that PhoneBurner warns against , since it’s worded in a way that’s likely to elicit a “no” response. Your opening question should have your target dying to know more.

2. Create a Dichotomy

This pitch follows a three-step process. Start by stating a truth. Then, introduce another truth that contradicts the first truth. Finally, bring in your product and show how it can resolve the problem. 

Good Example : In an episode of Shark Tank, the creators of DARTdrones used the dichotomy technique effectively in their pitch . They started by explaining that drones are a beneficial piece of technology. Then, they contradicted this truth by stating that drones are prone to crashing. Their solution was their training course for drone pilots. 

Bad Example : If your product doesn’t offer a realistic solution for the problem, the dichotomy won’t be effective . Make sure you draw a clear line between your product and the problem introduced in your pitch. 

3. Tell a Good Story

As Ryan Dohrn says , “People remember stories 75% of the time. People remember facts and stats less than 1% of the time.”

Stories are engaging. Once a buyer is emotionally invested in your story, they will be more likely to care about your product. But avoid introducing your product at the beginning of the story. It’s best to weave in your product during the middle or end, once the listener is fully engaged in what you have to say.

Good Example:  During his pitches, Backroads CEO Tom Hale likes to tell the origin story of founding his travel company. Hale always disliked mass tourism, and one night while he was working in Las Vegas he woke up in a cold sweat with a brilliant idea. He got to work and by 8am had a completed plan for Backroads, a slow-tourism outdoor-focused travel company. This story works with his prospects because it shows that there is authentic passion behind the product .  

Bad Example : If your story is confusing or boring , your customers won’t be interested. If that happens, they likely won’t feel the emotional attachment you were counting on. Remember, your company’s story doesn’t need to be a verbatim account of everything that happened; keep the good parts, skip over the filler.

16 sales process templates for B2B pipelines

Whether you’re building your first sales process or overhauling an existing one, these Nutshell-approved templates will give you a great head-start.

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4. Use Flattery (If It’s Genuine)

Like they say, flattery will get you everywhere. People like being complimented, so use this to your advantage during your sales pitch. Sure, the customer might realize what you are doing, but deep down, they’ll be pleased and will have a positive impression of your pitch.

“They only made this specific model of laptop in a limited run to test the market.”

Good Example : This suggestion from  Investopedia  is a perfect example of a sales pitch with the  right amount of flattery . As you can see, it doesn’t explicitly complement the prospective client. Instead, the sales rep  subtly  compliments the client. By mentioning this was a “limited run” product, the sales rep shows that the client is important or special enough for this exclusive product.

Bad   Example : If a sales rep over-compliments the potential customer, particularly on personal attributes (“gee, that’s the sharpest tie I’ve ever seen!”) it can feel  inauthentic or creepy . Make sure to present your flattery so that it comes across as genuine and helps build a positive rapport with the customer.

5. Follow the Rule of Three

Instead of overwhelming your prospects with endless facts, choose three key elements that you want them to retain in their minds. This will help your buyer remember your product while helping you keep the pitch concise.

Good Example:  Of course your product has more than three exciting aspects, but you need to  narrow down the key points  to make this pitch effective. If you are pitching a food delivery app, the three points could be: 1) ease of using the app 2) how quickly the food is delivered 3) customer satisfaction reviews. If you’re  pitching a complex SaaS product  with tons of bells and whistles, do as much research as you can upfront so you can present the prospect with the three benefits that would be most relevant to their specific business.

Bad Example:  While simplicity is usually the best policy, it can also get you in trouble here.  Speaking from experience , we know that almost every CRM tool on the market claims to be easy to use, powerful, and affordable.  In a crowded market, you need to get specific.  So what are three selling points  you  can make that your competitors can’t?

6. Create a Sense of Urgency

Have you ever thought you were about to close a deal only to have the customer drag their feet? It’s frustrating to put in the work, only for a customer to delay the deal. During your pitch, it helps to create a sense of urgency so the customer will feel compelled to close the deal before they float away.

Good Example :  Play off of FOMO  (fear of missing out) during your sales pitch. Imagine a sales rep for an advertising agency pitching their services to a potential client. During the pitch, the sales rep should mention that they only have the bandwidth to accept a “few additional clients” at the moment. This shows the potential client that they need to decide right away in order to avoid missing out on the opportunity to work with the agency. 

Bad Example :  Telling the client to “take their time”  or to “reach out when they are ready” doesn’t create a sense of urgency. Instead, this lets the client off the hook and encourages them to drag their feet. 

7. Let the Product Speak

Words can only go so far. Instead of overexplaining the product, let the customers try it out for themselves. When a customer has the chance to see the product in action, they’ll understand how it works and why they need it. 

‍ Good Examples:  In this video, you’ll see the salesman Joe Ades demonstrating his product in New York City’s Union Square. Yes, he’s still talking about the product. But as he talks, he peels the carrots. With a product like a vegetable peeler, it’s more  effective to show how it works  instead of just talking about it. United Building Maintenance  uses an effective tactic to differentiate their commercial cleaning company. When their sales reps arrive at a prospective client’s building, they spend time walking the halls and speaking with the cleaning staff. They point out the inefficient cleaning tools they are using and explain how UBM’s commercial products will make the cleaning job easier. This pitch works because UBM  explains how their products are more efficient than the competition’s.

Even if you’re selling a complicated product, a simple demonstration of the tool can be very persuasive in showing a prospect that what you’re selling is easy to use and genuinely helpful.

Bad Example:  The biggest mistake when using a demo in your sales pitch is  not making sure your product works smoothly ahead of time . Run the demo a few times before doing it in front of your customers. Nothing ends a sale faster than a demonstration showing your product  doesn’t  work.

8. Acknowledge the Prospect’s Emotions

Emotions are a powerful tool. Play on these during your pitch. Of course, you should avoid coming across as  manipulative , as this will turn off your customer.

Good Example:  Your prospective customer might feel stressed about “ breaking up ” with their current supplier. During your pitch,  play off this emotion by coaching the client through the “break-up” process.  Your potential customer will feel relieved that they have a strategy for ending their current business relationship. 

Bad Example : Playing off emotions just to get a reaction isn’t going to be effective. Customers can easily tell when they are being  emotionally manipulated  and that won’t make them interested in your product. As a salesperson, your presence should relieve the prospect’s tension—because you’re a helpful, trusted advisor—not add to their tension.

9. Show Supporting Data

While you don’t want your pitch to seem dry, feel free to toss in a few hard facts to back up your pitch. You need your customers to trust you, and for some people, objective data sets their mind at ease. As long as you can provide legitimate sources for any numbers you throw out, a couple of well-placed stats will make you seem more credible.

Good Example : Use  easy to interpret charts and graphs  to explain your supporting data. Introduce the statistics in digestible chunks instead of throwing them all out at once.

Bad Example : The phrase, “what if I said …” does not instill confidence in your sales pitch. Avoid this or similar sentiments when you are discussing facts. This phrase makes it seem like you  can’t prove what you’re claiming .

10. Remember the Customer

At the end of the day, your pitch is all about convincing the customer to buy your product. Tailor your pitch to each customer instead of using a one-size-fits-all pitch every time.

Good Example : Imagine you are tasked with selling Chromebooks. When you pitch the product to a school, you would highlight how the Chromebook can boost test scores and help students learn 21st century skills. But if you pitch the Chromebooks to a hospital, you would explain how this product can help streamline the patient check-in process and make it easier to store valuable patient information. The same pitch won’t be effective for both groups. Remember to  adjust your pitch so it relates to each customer . 

Bad Example : Using the exact same pitch every time makes it obvious that you  didn’t consider the customer . All you have to do is tweak a few phrases or swap out some data points to keep your pitch relevant for each prospect.

As you work on your own sales pitch, remember to keep it concise. Regardless of which techniques you use, it should be a short speech that immediately hooks your customer. An effective sales pitch is short, convincing, and leaves the customer wanting more. 

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6 sales pitch examples (and tips to make them better) | RingCentral

We often think of sales pitches as schlocky one-liners from a man in a cheap suit. You know the one: he approaches you and speaks in a way that makes you wonder if you’ve known him for years. 

He talks quickly, making his way through a list of points. You’re confused, but find yourself reluctantly agreeing with what he’s telling you. 

He turns it up a bit, coming on stronger. You’re still trying to place where you might know this person from. 

Was it high school? Is that so-and-so’s friend? 

Before you know it, you’re holding a pen, about to sign on the dotted line for something that, mere moments ago, you didn’t even know existed—nevermind wanted. 

So what just happened?

You were sold to. And no one likes being sold to.

But here’s the thing. Sales pitches don’t have to be sleazy. In this post, we’re going to explore what that looks like. You’ll learn:

• What a sales pitch is
• 5 key elements of a successful pitch
• 6 sales pitch examples

6 tips to improve your pitches

🚀  Start closing more deals with this  free outbound sales playbook .

What is a sales pitch?

Basically, a sales pitch is someone’s attempt to persuade you to buy something. Unlike the above example, it’s not about trickery or half-truths—or at least it shouldn’t be. 

A good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, and offers a solution through the product it’s selling, and supports it with proof. The pitch should make the value of the product easy to see. 

It’s that—and not the wheeling-and-dealing smooth-talker—that makes someone willing to buy. 

5 key elements of a successful sales pitch

Sales pitches can take on many different forms and use different approaches. But when you break them down, they almost always have these five key elements (and it always helps to have good sales apps or cold calling software and a Bluetooth headset if you’re going to be spending hours on calls):

1. The open

The open is the introduction. It’s as simple as saying hello, introducing yourself, and asking the prospect how they are. It’s also your first opportunity to start building rapport. We recommend these conversation starters to break the ice before moving onto the next part.  

Thank you for your interest in RingCentral.

2. Identification of the problem, pain point, and/or goal

By asking a few different probing questions about their work, you’ll start getting a better understanding of what the prospect’s challenges and goals are. Using active listening (and other empathy exercises ), you’ll begin to understand how your product can help address the prospect’s issues in order to reach their goals. 

3. Demonstration of value

Once you’ve established rapport and begun to understand the scope of their needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem. Here are a few sales demo best practices .

4. Supporting facts

If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.

For example:

• “Our customers save an average of 37% a year on their annual maintenance bills.”
• “Similarly sized businesses have seen a full return on their investment in only three months.”

5. The close

By now, you should’ve clearly shown your prospect the value of your product and how it’s going to make their job or life easier. The close is essentially the point where they say yes and the transaction occurs. 

6 examples of sales pitches types

There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch, at the right time, and for the right customer. Below are six different ways to pitch, including an example for each, why it works, and for some, when not to use them. 

1. The phone pitch

Believe it or not, the phone call is still the most popular and effective selling channel. With good reason: It’s fast, easy, happens in real-time—and is much harder for your prospect to ignore. 

Mark Cuban purchased the Dallas Mavericks in the early 2000s. Probably at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the ‘90s. Naturally, this led to low ticket sales. 

So Mark got on the phone and started calling past season ticket holders. And guess what? It worked. 

Watch Mark Cuban tell the story about his best phone sales pitch in his own words.

Why did it work? 

• He was friendly and built rapport with his prospects.
• He demonstrated value. (A game is less expensive than a meal at McDonald’s. Wowza.)
• He understood that he wasn’t selling a bad team—he was selling a memorable experience.

“But wait, what if I’m on a call with a prospect, but then I want to show them something on my screen?”

Not a problem! There are tools that let you flip between a phone call and video call so that you can do screen sharing if that’s where the conversation takes you. For example, you can do this easily in the RingCentral app (which actually has messaging, video conferencing, and a phone service all in one):

2. The email pitch

Email works. Done well, a good email sales pitch can achieve open rates of 35% or higher . It’s a great way to introduce yourself and your company while demonstrating the value in what you’re selling. But it’s also easy to do poorly. For example, here is the wrong way to pitch via email: 

Why this doesn’t work

• The email starts with a hyper-specific question that feels like it’s providing a solution to a problem no one has. 
• The value proposition is poorly expressed. What is an “optimized content distribution channel?” What “end-user experiences?” 
• The mention of other customers feels more like name-dropping than a good use of social proof. (There’s a better way to do this—see example below.) 
• There’s no clear value demonstrated, so it’s very unlikely that Chloe will respond. 

A better example from the same person at the same fictional company: 

Why this works: 

• The pitch starts with a shared experience. In this case, a conference—but it can be any commonality. 
• Value is demonstrated clearly and immediately. There’s no ambiguity about what they’re selling and how it helps. 
• Social proof is added tactfully. 
• Benefits are supported by data. 
• The salesperson doesn’t come on too strong. 

3. The voicemail pitch

If you work in sales, you’re going to hit a lot of voicemail inboxes. And that’s okay, because successful deals often start with up to eight attempts to actually speak with your prospect . So while hitting an inbox can feel like a miss, don’t be discouraged. It’s actually an opportunity to make an impression and plant a seed before your next attempt.  

Hi [their name]

This is [your name] calling from XYZ company. Sorry I missed you. 

I was hoping to speak to you about [reason you’re calling]. We’ve helped other companies [insert benefit] and I think may be able to help you get similar results.

You can reach me at [insert phone number] if you’d like to learn more. But I’ll follow up soon. 

• It’s personalized and friendly.
• It doesn’t beat around the bush—the value prop is upfront and center.
• It supports the value prop with previous results.
• It’s short, which is important because otherwise there’s a very good chance the prospect won’t listen to the whole thing. 
• It promises to follow up, which will make them expect and be more receptive to another contact. 

Oh yeah, and if you say you’re going to follow up within a certain time frame, do it!

The vast majority of deals don’t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team). For example, RingCentral’s desktop and mobile app allows you to not only create team chats for different projects or departments, you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:

4. The deck pitch

If you’re making a pitch in person, congratulations. It means you’ve got a foot in the door, you’re in front of a receptive audience, and half the work is already done. (Although there’s a good chance you did that work. So good job there, too.)

A pitch deck is basically a sales pitch in a presentation format—PowerPoint, Google Slides, or whichever presentation platform you use. They make it easy to tell a story and highlight key points using visual aids that can be very persuasive. 

For example, check out this 13-page pitch deck from Castle :

Why it works: 

• It states a clear problem that there really should be a solution for.
• It demonstrates how the product solves the problems using key metrics like benefit to customers, growth, and trajectory.
• The messaging is clear and simple.
• The graphics help tell the story, sell the vision, and build brand awareness . 

5. The elevator pitch

This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way. 

Take this often-cited example from G2 Crowd

• Instead of repeating the product’s value proposition verbatim, the rep explains what the product does and why it’s useful in words that everyone can understand. 
• It’s 21 seconds long—about half an elevator ride in New York City.

6. The follow-up pitch

It’s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you’ll have a better understanding of each other and a better chance at closing the deal. The key to a good follow-up pitch is to make it timely and relevant without being a bother. 

A good way to do this is to mention a past point of contact or conversation (if you’ve had one).

“Hi [their name]. 

It’s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I’ve given it some thought and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”   

From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you’ll follow up again and suggest a time to chat. 

• The pitch refreshes their memory and provides context for the conversation. 
• It highlights the problem they experienced and how you can solve it. 
• It’s appropriate in any scenario—phone call, email, voicemail, or social message. 

1. Have the right tools for the job

A phone system can’t pitch for you. But it can make pitching easier. Even better would be an outbound contact center platform that integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral’s looks like:

This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you’re having with both prospects and customers. Bottom line: you need some kind of communications tool .

Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce :

🕹️ Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:

Choose a time

2. Use data to support your claims

Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories. Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. 

3. Do your research

Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first. Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they’re posting. It can provide you with enough information to start a conversation worth having. 

4. Use a conversation starter

Jumping right into a pitch probably won’t get you very far. Be friendly and build rapport with your prospect first. These sales conversation starters can show you how to move from a “hello” efficiently into your pitch—without sounding too sales-y or coming on too strong. 

5. Practice

You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence. 

6. Talk about benefits, not features

This is the first rule in the book. Your product may have the best features in the world. But they don’t amount to much if they don’t solve your prospect’s problem. Focus on how the benefits of those features address the problems or pain points—and how they can help your customers reach their goals. 

What a great sales pitch comes down to…

No one likes feeling like they’re being pressured or hoodwinked in a sales scenario. So we should end the cliche about the smooth-talking salesperson right now. 

Instead of approaching a prospect as a target, think of them as someone you can help solve a real problem for. 

While there are many ways to pitch a prospect, the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with their challenges, and find a way to help them overcome the problem that stands in their way. 

If you can do that, your prospects will see you as a valued and trusted partner rather than a vendor. And that’s going to make it easier for you to pitch—and close more deals.

Originally published Mar 02, 2020, updated Nov 20, 2023

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The Sales Pitch: 8 Sales Hook Examples, Triggers, and More!

Are you looking for a way to make the perfect sales pitch?

Sales pitches are an important part of any business. The goal is to get your audience interested in what you have to offer and then convince them that they need it. But how do you create a great sales pitch? We’ve got some tips on making the perfect sales pitch, including hooks, triggers, and more!

You want people to buy your product or service so use these tips on creating the perfect sales pitch! These will help you develop compelling content that will lead potential customers down a path of desire until they finally reach action.

What is a sales pitch?

A sales pitch is a message used to persuade a prospect to purchase a product or service.

It can be delivered in a variety of different ways, including in-person, over the phone, or via online, TV, or radio advertisements.

In most cases, a sales pitch should be short and to the point. It should also explain or demonstrate the value of the product or service to the prospect.

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail.

Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message

Before we get too far, I’m going to assume you already have leads to pitch. So we’re just going to get straight into actually pitching them. 

However, if you do not yet have a stream of leads, this is what LeadFuze’s software can do for you. 

LeadFuze helps you build lists of accurate leads automatically while integrating with sales outreach tools to allow you to contact those freshly verified leads.

LeadFuze in action. Sign up to get 25 leads for FREE.

4 Ingredients on How to Make a Good Sales Pitch

Every sales pitch consists of these four elements:

You’ll need to tailor your pitch to your audience so that they can benefit from what you have, but first, you’ll want the know everything about them. What are their needs? Challenges? Pain points and goals for themselves or others in society as a whole?

The most successful pitches of today begin with knowing who will be reading it – this includes understanding their preferences, habits, demographics, etc., and how those affect desirable outcomes like customer satisfaction or retention rates. You don’t want any unwanted surprises when pitching an idea!

There is always one problem that every business has, and it’s a big deal. Some might think this isn’t an issue for them or their industry but the truth is, we all have to face problems day in and day out – especially if you’re running your own company.

What problem is your target audience experiencing on a regular or semi-regular basis?

Highlight the problem in your sales pitch and describe its impact. If possible, share stats that will drive home the importance of solving the problem.

Let your audience know that you understand their problem completely.

After addressing the problem, show your audience how your product or service can help them solve it.

Don’t let your prospects’ fears about a potential solution persuade them to go in the wrong direction. Be prepared to show that you’ll be able to solve issues, like an unexpected problem or need for additional support services, and do it quickly so they can focus on their other priorities as soon as possible.

Summarize the value of your solution, and explain why they should do business with you. Make sure to break down your solution into smaller chunks or steps so that your audience will have an easier time understanding it.

Once you’ve outlined your solution, you should let your audience know about all the benefits that come with solving their problem. If possible, provide hard data based on case studies and results from your current or past customers.

 5 Types of Sales Pitches and Ideas

In this section, we’re going to go over the most common types of sales pitches. A good sales rep should have all of these pitches prepared and ready for when a situation arises to pitch their company’s product or service.

1 One-word pitch

Can you sum up your entire brand in one word? You should be able to.

Your one-word pitch should consist of a single, powerful word that best describes what you do. All large companies have a one-word pitch.

Google’s is “search” while HubSpot has the more abstract “flywheel.” To find your own unique and meaningful word to describe your company or service can be challenging but it will help guide everything else in terms of marketing strategy and implementation 

Take some time to think about how this might work for you!

Once you decide on your one-word pitch, use it everywhere: on your website, in your sales presentations, and during meetings.

2 Elevator pitch

The elevator pitch is an effective way to communicate your company, product, or service in a memorable and concise manner. This type of sales pitch should be kept under two minutes so that it can be delivered during the course of one elevator ride (specifically when there isn’t time for much discussion).

The purpose behind having this short-yet-effective type of presentation is that you never know what opportunities will arise outside those where there are long periods available to discuss what you do.

3 Cold call pitch

Cold calling isn’t dead. In fact, as much as 49% of buyers prefer a cold call as a first point of contact with a business.

A cold-calling pitch should always take into account what type you are dealing with so that it is tailored for each person and their needs specifically; this can make all the difference between one who becomes interested in your product/service and someone else who doesn’t want anything to do with it at all!

The prospect may have some questions after hearing about why they need our specific service – try not to ramble on too long before answering them, but also don’t say too little either because then there’s nothing left for them to ask more about.

While your cold call pitch can be longer than an elevator pitch , it shouldn’t be lengthy. Try to get to the point as soon as possible before you lose your prospect’s attention. 

4 Email pitch

Some people may think that email pitches are just a copy of cold calls. But with the power to be creative and concise, emails can actually become an even more effective way for you to communicate any message quickly.

Use subject lines like “urgent question,” or make use of bolding, underlining, italicizing–whatever it takes! Just remember that your prospects receive many marketing messages every day so try not to keep them waiting too long before they read something worth their time from you.

It’s harder to convey tone over email, so avoid using any ambiguous language in your email sales pitch.

Additionally, keep in mind that your prospects receive a lot more emails than phone calls every day, so it’s going to be harder to stand out. This makes it crucial that you use the right subject line and keep your email short and to the point.

If you are struggling to find the email address of the person you intend to pitch, here’s a resource that can help do that with ease .

5 Sales presentation pitch

The sales presentation is the traditional method of pitching a product or service. It provides you with the most space and time to pitch your offering, which takes more than just words to get people excited about what you’re selling (I mean, if I had 10 minutes in front of an audience would I spend it talking? Nope).

As always try getting straight into point as quickly as possible.

Add some visuals that will catch someone’s eye so they can see how awesome your company really is down at their very core from not only text but also images too.

8 Sales Hooks Examples and How to Develop Them for Your Product

Your main goal is to quickly attract your target audience and make a sale. After all, what is a sales hook for?  So make use of these 8 sales hook examples that will be presented to you. 

Since the market is becoming more and more competitive, it’s getting harder to accomplish this goal without effective sales hooks in your sales pitch.

By sales hooks, I mean all those targeted, personalized, and emotional mental hooks that will get both the attention and the affection of your prospects.

The important thing to remember here is that these hooks are only teasers, not your full offerings. They should act as baits that give out just enough of a taste to leave your prospects wanting more.

The easiest way to understand the purpose of sales hooks is to think of them as elevator speeches.

If you had only one thirty-second chance to tell a prospect about your product, what would you say?

You need to be prepared to say what you do and what makes you special at any time, and as quickly as possible.

To be able to achieve this, you should do your research first.

This is the research that will help you gain a deeper understanding of your market’s characteristics, and consumer wants, needs, habits, and preferences so that you can make the best hook in sales.

Then, you need to find at least one thing that sets you apart from the competition.

Today’s consumers are faced with hundreds of marketing messages trying to persuade them to buy something.

You can’t expect to sell your product only by stating that it is out there on the market.

You have to develop a sales hook and objective sales pitch that is relevant to your product and your business as a whole.

Here are sales hook examples that you could use when making your sales pitch outline:

1 Tell a story that your prospects can relate to

“ There is no sale without the story; no knockout without the setup. ” — GaryVee

Everybody loves a good story. We can identify with them, learn something new, and get inspired.

Stories can quickly grab our attention and engage us emotionally.

This makes stories an excellent choice when creating selling hooks. 

Just be careful – do not bore your target audience with a never-ending story that will ask them to keep them listening or reading for too long.

The only way to make the sale is through stories that are brief, compelling and straight to the point.

But, how do you create such stories?

Use colorful, authentic language when describing your product.

Try to create an experience for your prospects.

Make sure that this experience includes all the positive aspects of your product.

To help people relate to your story, ask them to imagine a scenario and play along.

Structure the story in a way that will create a mental image of a better tomorrow – thanks to your product, of course.

It’s crucial here to not let yourself get lost in the story and start exaggerating. You have to make sure that your story is realistically optimistic.

Otherwise, many people won’t buy it.

Stick to the real value and features of your product, just communicate with them in an interesting way.

You can end with a lesson or a famous quote that supports your viewpoint.

2 Engage prospects with surprising questions

There’s no better way to engage your audience than asking them a question .

The more surprising the question is, the greater the engagement that you can achieve.

Just make sure to pose intelligent questions and try not to be too personal – it may offend them.

Find a counter-intuitive or unexpected piece of information, and use it in the form of a question or as an answer to a question.

Pick a less well-known fact that includes a large sum of money, a famous person related to your business or the interests of your audience.

Keep your questions relevant to your business and your product.

If you want to use provocative questions, make sure that you have an equally provocative idea to share.

Also, never start your sales hooks with harsh communication.

This doesn’t mean that you’ll have to tell tales to your prospects before you start talking about sales.

You only need to establish a certain level of credibility and trust before shooting these kinds of questions at your prospects.

3 Push the pain-point buttons

Solving the right problems for your prospects can bring you massive sales.

Getting into the problems of your customers will inevitably get you their attention.

But in order for this tactic to work, you need to know your customer’s fears, struggles, and insecurities very well. Otherwise, your efforts may backfire on you.

If you have done good research, push where it hurts the most.

This is the best way to gain their trust.

Find the things that set your product apart from others on the market.

Then, talk about the issues related to your competitors’ solutions.

Use numbers to quantify the issue, if applicable.

As soon as you remind the prospect of all the headaches, you’ll have a clear way to push your product and save the day.

This is how you’ll motivate people to purchase your offer.

4 Make use of Dichotomy

If you’re going to utilize this kind of hook, start by saying something that is true.

Then present a second truth that is in direct opposition to the first fact.

Finally, bring in your product and demonstrate how it can be used to address the problem.

In a segment of Shark Tank, the founders of DARTdrones utilized the dichotomy approach successfully in their pitch.

They proceeded by emphasizing that drones are indeed a useful piece of technology.

Then they contended that drones are prone to crashing, which directly contradicts the first truth.

That’s when they presented their solution which is a training course for drone pilots.

This contrasting approach informs us that we do not make absolute judgments, but rather that we compare two or more things.

A good fact is introduced first, and then a negative truth is introduced. This causes your audience to notice the contrast between both truths. 

They would want to see a solution, and you’ll be there teaching them how to do it.

5 Give out some genuine flattery

Flattery is the way to go when it comes to sales. People absolutely love being complimented, so use this charm during your pitch and they will be intrigued by what you have for sale!

The customer might catch on that you are buttering them up, but deep down inside they’ll feel good about themselves because of your compliments and see a positive side in all of your selling skills.

Make sure to express your flattery in such a way that it sounds sincere and contributes to the development of a good relationship with the client.

6 Appeal to the emotions

Using emotions is a really important tactic. During your pitch, make use of them. you avoid seeming manipulative, as doing so will turn off your consumer.

Determine the business, values and beliefs of your target audience. Demonstrate how your pitch is related to their own value system.

Including material in your presentation that elicits an emotional response may be your ticket to closing a deal and receiving a “yes.”

7 Use the Pique Technique

The problem is that when you’re selling to someone who doesn’t want to be sold to, directly launching into a conventional sales presentation is a certain way to lose their interest.

This pique technique is used when you make an unusual request or ask questions that leave your audience wanting to know more about what you’re talking about. They ponder why you’re inquiring, and that keeps them engaged.

8 Include supporting data

While you don’t intend for your pitch to appear dry, feel free to throw in a few concrete facts on your hook to support your pitch.

You need your clients to trust you, and for some individuals, objective data puts their minds at rest.

As long as you can cite credible sources for whatever statistics you put forth, a few excellently placed facts will help you appear more trustworthy.

To present your supporting facts,  make use of charts and graphs that are simple to understand. Instead of dumping all of the data on the table at once, break them down into manageable pieces.

3 Stages of a Good Sales Pitch

You may have heard the old sales term, “It’s easier to sell an aspirin than a vitamin”.

If someone has a headache, the aspirin is a sure bet.

The vitamin, someone has to be sold.

It’s pain point vs. luxury and it’s a very accurate portrayal of how it can be easier to sell products that solve a problem and harder to sell things that don’t.

But if you really want a positive response from your sales pitch, you have to go further by taking that aspirin and putting it in the form of one of those gummy vitamins.

You’re turning something that is useful into something that’s attractive.

You could have even thought, “Maybe we could do something similar to our case study above and make a podcast?”

It could be that simple, but

• What do your targets want to hear?
• What kind of research needs to be done?
• Is there any psychology that can compel them to respond?
• Will your leads listen to a podcast?

These are all questions that must be answered before you begin to worry about packaging your offer into a sales pitch.

Showing them a boring service or product (that they really need) takes thought.

Re-positioning your sales pitch to where it’s actually interesting takes time and effort.

There are tons of ways to make people perk up when your email arrives (no matter what you’re selling).

• Restaurant owners want to get positive reviews, lower shrink, and open a second location.
• Manufacturers want to shorten supply chains and improve output without increasing overhead.
• Nursing homes want to protect, improve, and build their reputation.
• Really, take a minute and figure out what your leads want to do to improve their business.

Bonus: Here’s a quick post that could help you (if you’re still having trouble).

Go Where They Go

To begin answering those questions about your prospects, you have to start visiting the same places they do.

If you’re not willing to find what interests your targets, you have no business trying to reach out to them in the first place.

You may as well send one of those, “I was going to call you, but figured I reach out here first” canned emails.

Read some industry blogs or white papers.

Try to find some keywords and terms that seem to be buzzing around.

Once you have a loose idea of what your buyers want to hear, it’s time to go into deeper water and extract the things they’ll want right away.

We’ll give you a couple of tactics to get you started.

Find What They Already Enjoyed

Go to a site like Buzzsumo (it’s free) and see which terms are getting shared the most.

We did a sample search below for the term “ lead generation “.

That quickly let us realize that it’s not a perfect method 🙂

Then, we tried searching for “dental practice management”.

We all know that someone reading this is trying to sell something to dentists.

It’s like the go-to B2B market, right?

Anyway, here’s what we found in the results.

A couple of the links there and another search let us know that dentists of an unsuccessful practice seem to look up anything from advertising tips to management best practices. (See screenshots below.)

There’s a lot of room here to find a topic that can bridge the gap between you and your ideal client.

Let Others Do the Research

Doing studies and running surveys of your audience is a great way to gather intel, but that will take a lot of time and maybe even a third party.

It’s more likely that the research you need is already available.

One of the best places to look is Pew Research.

And social media is a key component to both gaining and interacting with leads.

We went to Pew to find out if their research could help.

A quick search along the menu at the top lead us to see the “Internet & Tech” section.

We found the “Fact Sheets” tab interesting and clicked on it to find a few sets of data.

Low and behold, one of them was about social media.

In this piece, we were happy to find a ton of basic, but useful facts that could be used in creating a resource that speaks to businesses in a way they understand—facts.

The cool part is that you only need to give credit to Pew in order to use these facts in your own material. 

Like, right now, we are using Pew research to help you understand that we know what we’re talking about when it comes to researching.

Bonus Resource: These are just a couple of ways to find the content that your leads really want from you. HubSpot wrote a great post summarizing 17 different tools . You may want to bookmark it for future use.

A Word on Psychology

There is a lot that goes into the buying process (from your buyers’ point of view). Almost every step has to do with their noggin.

We aren’t going to go deep into the brain activity of the consumer here, but we will cover the basic points that you need to know when creating your irresistible offer.

Copyblogger wrote a great post  that is worth reading. In it, they state that “people make decisions emotionally” and “people justify decisions with facts”.

It’s these two keys that help you get responses from your sales pitch.

Giving your targets something they want, triggers them emotionally.

You are giving them a resource that will help them attain their goals, fulfill their desires, etc…

At the same time, you are setting yourself (or your brand) as the expert.

Readers, viewers, and listeners all need to be moved from their wants to their needs over the course of an email or two. Let’s break it down.

Bottom Line: If you get this, you can get leads to respond. Creating a compelling offer happens when you can make leads emotionally desire a result (that you convey with your resource) and factually prove that you can create the result shown.

Don’t Stop There

Once you find that bridge between what you’re selling and what leads want to learn, it’s important to run the full hundred meters of this race.

It would be tempting to just spin the data you looked up into an original post or white paper. Or to hire someone on Fiverr to write content that barely passes inspection.

Nope! Don’t do it.

If you’re going to do that, just send spam. It’ll work about the same.

One of the best tips we could give you to make your pitch unique is to find out the most shared and valuable piece of content—and make it better.

Think about the real-life sales pitch example we gave.

Do you know how much effort it takes to record a podcast and upload it on the internet? If you’re interested, here’s a detailed post and a couple of hours worth of video tutorials on the topic.

It wasn’t easy, but the results speak for themselves.

Why would you put so much into your business and not do your best to sell the product?

Stage One Recap:

• Take what you have to sell.
• Find (related) things leads want to know.
• Research to find out what they already like.
• Make a (better) resource for them.
• Highlight (factually) your ability to solve a problem.

2 Packaging

Hopefully, your sales hook is starting to become clear.

If you’ve read this far, your mind should be starting to think about the ways you can grab the eyes and ears of your leads in ways that don’t start with a cold, hard sales pitch.

Now, we’ll change gears a bit and talk about how to package your sales pitch within the confines of a cold email .

You’re Nothing if Not Relevant

There is a lot to convey in such a short amount of text.

You have 2-4 sentences (5 max), to tell them what you do and give them a way to learn more.

That’s not a lot of room for an introduction.

In fact, you shouldn’t introduce yourself.

That’s why you have one of those fancy signatures at the end.

With Gmail, they already see your face anyway.

Just get to the point; the clear value that you hope to tell them more about in a conversation.

“ Delivery of your value statement should take no more than 15 to 20 seconds — generally less. ” — Dave Hibbard

Here are the elements of a relevant cold email:

Subject Line

You’ve probably read several posts about this one little thing.

It dominates that discussion of outreach, because it’s so important to the open rate.

We could hash out those details, but we’ve written extensively on the subject. Here are few links on the topic (from us and others).

• Subject Line for Cold Email – The Art, Science, and Successful Examples (LeadFuze)
• Follow Up Email Subject Line – How to Write Something Compelling that Actually Works (LeadFuze)
• 164 Best Email Subject Lines to Boost Your Email Open Rates (OptinMonster)

How to start a sales pitch

Most readers can see the first sentence, making it the second most important part of the email (subject line being first).

There are a few sales pitch ideas that you could use, depending on who you’re trying to contact.

The Gush: If your audience is a reach up like to CEOs, celebrities, or others who may be publicly notable—tell them that you enjoy their [insert thing they do here].

• Sales Pitch Example: We’ve been a user/reader/subscriber of [blank] for years and are big fans of…

The Brag:  This is where you start off with a closely related and well-known client of yours to prove that you are a potential fit for their brand right up front.

• Sales Pitch Example: We just finished a project for [insert fancy-pants customer you’ve worked with here] and thought….

The Point: You know your leads. If they don’t want their time wasted, often times the best thing to do is give them the goods in the first line.

• Sales Pitch Example: I was wondering if you were looking for more social media leads for your dental practice?

Question Time

Make sure that one of your few sentences is a question.

It’s like the call-to-action.

The whole email should be geared toward getting a response.

You should actually include a couple of sentences that maximize the potential to getting an email back.

For instance, (using the question above) asking a direct question, first sentence, about their business needs (e.g. do you want more XYZ?).

Then, end with a less confrontational and related question. Something like, “Which social media platform gives you the best results?”

Doing this provides two opportunities for the lead to answer, one aggressive and the other not.

If they answered the less aggressive question, they may need more nurturing.

But if they email back asking for quotes—it may be a faster qualifying process.

The Signature

Your signature should be the only contact information that you give.

Don’t introduce yourself, don’t start out with who your company is, none of that.

Put all relevant data in your (professional) email signature at the end of the email (before the P.S.).

Don’t make it too long. They don’t need to know your birthday, favorite color, and NO inspirational quote.

• Company (with address)
• Your immediate contact data

Post Script (AKA P.S.)

Always include a P.S. in your cold emails.

It’s more likely to get read than the second sentence.

O.k., so we may not have hard data on that last sentence.

That said, post scripts get read by everyone who opens the email.

If you have a great resource that is perfectly tailored to your ideal leads, this would be the ideal place to put it. Those leads who opened your email and shrugged with a “Meh” may look down and say “Ohh”, leading to an eventual response.

Remember our case study? This is how you go from ZERO to 71.

We have to go over one last critical piece to the cold outreach puzzle—timing.

Your compelling product pitch is going to be the cornerstone of your outreach, but most of the time it won’t take on the first send.

Oftentimes, it takes multiple touchpoints and emails to get a response from even the best leads.

In order to make the most of your lead list, you’ll want to send several emails; timed in a way that gets a response without annoying people.

We go into a lot more detail on when to send cold email .

6 Sales Pitch Best Practices

We’ve discussed the sales pitch from a lot of different angles in this blog post.

Before we wrap this up, we’ll go over a few best sales pitch lines and practices you should keep in mind to ensure that your sales pitch is as effective as possible.

1 Start with a question

A good way to start a sales pitch is to ask the prospect a question. 

Avoid starting your sales pitch by listing a bunch of facts (e.g., who you are and what your company does). Instead, begin your sales pitch with a question which helps to start a dialogue between you and the prospect.

Try asking a question about something you and the prospect would agree on, such as an undeniable fact or truth within their industry. You can start your question in one of the following ways:

• You know how…
• Doesn’t it seem like…
• Have you ever noticed…

Getting the prospect to agree with you right at the beginning will help you build rapport and frame the conversation in the right way, giving you a better chance of making the sale.

2 Keep it conversational and friendly

While you should certainly practice your sales pitch, it shouldn’t sound practiced. Don’t turn your pitch into a monologue.

Think of talking with a prospect as chatting with a friend who could use your help. Keep the conversation casual and genuinely try to help the prospect while presenting your solution.

3 Focus on the benefits

Focus your sales pitch on the benefits that your solution can provide. Show the prospect how your product or service can solve their pain points, and the results it can generate for the prospect’s company.

This will help make the conversation highly relevant and interesting to your prospects, allowing you to grab their attention and get them interested in what you have to offer.

4 Make it short

You shouldn’t strive to explain everything about your solution in your first conversation with the prospect. Your sales pitch should result in the prospect wanting to learn more about your offering.

If you’ve done your research, you should be able to deliver your pitch within a couple of sentences.

Apart from intriguing prospects, a short pitch will also show them that you’re considerate of their time.

5 Take advantage of data

Your prospects most likely get pitched by companies similar to yours all the time. They hear a lot of different claims, some of them hard to believe or prove.

If you want to make your sales pitch believable, use actual data and stats to support your claims. Mention case studies you’ve produced, as well as any testimonials from satisfied customers that you might have accrued so far.

This will help prospects have an easier time trusting you and having faith in the effectiveness of your product or service.

6 Use storytelling

People are naturally attracted to stories. Storytelling is a great way to captivate your prospects and make them lower their guard.

Delivering your sales pitch in the form of a story allows you to build rapport and create a stronger connection between you and the prospect. A story helps prospects relate to your brand more, making it easier for you to sell to them.

Tell the prospects a story that covers where their business is now, what problems it’s facing, and where it could be if they had a way to solve their problem. Then, tell them how your product can help them get there.

7 Great Sales Pitch Examples

Before we conclude this guide, we’re going to mention a few of the best sales pitch examples out there. 

G2Crowd’s pitch revolves around agitating a pain point of their target audience and then offering their solution as a way to help their audience solve it.

They highlight a clear disconnect between what’s currently available in the market and what prospects actually need.

This sample sale pitch accomplishes all of this while staying relatively short and focusing on the benefits the G2Crowd platform offers to its users.

Vidyard’s pitch addresses its core audience right from the start and focuses on the competitive advantage its product has, as well as the clear benefits it can provide to its users. 

They also make sure to mention a number of different use cases for their product, helping prospects quickly understand all of Vidyard’s possibilities and making them imagine using it within their own company.

3 Brightfunnel

Brightfunnel’s sales pitch is the shortest one on this list. In just 15 seconds, they manage to explain what their platform is about and how it can benefit their target audience.

By keeping their pitch short, they manage to both keep their audience’s attention as well as have them asking for more.

4 Scrub Daddy

The founder of Scrub Daddy, Aaron Krause, presented his sales pitch for his scrubbing tool, which changes texture depending on how hot the water is, on Shark Tank years ago.

In addition to being able to rapidly describe how his product addresses cleaning issues around the house, he was able to show those claims in a live environment, which helped to make the pitch a success. 

For added interest and entertainment, he sprinkled in some lightheartedness and humor throughout the presentation and demonstrations.

5 Goody bag

Goodybag is a catering service that provides lunch for businesses. That isn’t exactly a new concept, is it? However, there are a few unique characteristics of the business that distinguish it from other comparable services.

As a result, the entrepreneur in this pitch example takes the time to clarify what the business is NOT from the beginning. This aids in the clarification of precisely what the company provides and what its unique value proposition entails.

6 Mama I Want to Write

Ebonee Monique Thompson of Mama I Want to Write, presented the narrative of her business at the Black Enterprise Entrepreneur Conference, which served as another example of an elevator pitch. Despite the fact that she just has a few minutes, her sales presentation gives a thorough overview of her service.

In a short amount of time, she described the issue – individuals who want to write but don’t have the time or energy – and the services her business provides to help them address the problem of time and concentration. This includes outlining many distinct target audience members who may benefit from this service – and then walking listeners through the process of using the service.

7 Lazarus 3D

Lazarus 3D is a medical technology company that develops equipment for medical institutions. Beginning with a clear explanation of who they manufacture their product for and what issue it addresses for medical facilities, physicians, and their patients, the creator of this sales pitch sample sets the tone for the rest of the presentation.

She also used real-world analogies and incorporates graphics into her sales presentation to assist people to better understand the idea she is trying to sell.

At the conclusion, she poses a question to really get people to start thinking about the significance of what she is presenting to them.

A question to your audience at the conclusion of a sales presentation, whether delivered online, through email, or in person, may often assist to prolong the discussion and get people thinking about how they could really use your service.

Find Prospects to Make Sales Pitch

Now that you know how to make the best sales pitch, you still have one problem to deal with. 

How would you find prospects to make your sales pitch to? It could take some time if you’d go around and search for them one by one. 

Lucky you! LeadFuze is here to help with that hard task.  

Find Specific People Using LeadFuze’s Account Based Search

LeadFuze connects with popular CRMs and ATSs, which eliminates the need for you to manually enter all of the data. It will be a completely hands-free experience.

Conclusion:

If your goal is conversations with quality leads, then your offer (aka your sales pitch) is what you need to focus on. Everything should be tested, but it’s the offer that’s most important. It needs to resonate with your target audience.

Make it a good one!

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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7 Successful Sales Pitch Examples and Why They Work

• April 7, 2023

Studying sales pitch examples from the best of the best should be mandatory for anybody crafting their own pitch.

Why? Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year.

And 61% consider selling harder than it was five years ago.

Prospects expect sales pitches to be highly personalized, too. But with the rise of automation tools , sales is more of a “numbers game” than ever, so personalizing a pitch can seem like an impossible task. And of course, every sales leader has a set of sales best practices they believe makes a sales pitch successful.

But best practices often conflict.

I’ll dive into some of the principles that make for an ultra-effective sales pitch, and explore examples that illustrate them perfectly.

Here are the tips and tactics behind these 7 winning sales pitch examples:

• Reference past conversations
• Start your elevator pitch with a question
• Keep it short
• Highlight benefits, not features
• Anchor your pitch in data
• Tell a story
• Keep it conversational, not formal

What is a sales pitch?

A sales pitch is  a well-crafted, then packaged sales presentation . Typically, a salesperson gets less than two minutes to explain how their business will benefit the prospect. In some contexts, it is also known as an elevator pitch since, with tight time constraints, you are presented with an opportunity to persuade a prospect to engage in business with you.

A good sales pitch needs to convey the intended message concisely in a compelling manner. If the sales pitch is on point, you are on the right path to making profitable sales. The first few minutes of a conversation determine the direction your interactions will take. Be sure to use your sales pitch as your attempt to convince the prospect about the superiority of the service you are offering.

If you are selling a product , a sales pitch is your chance to dispel a prospect’s belief about the product. This is when you reassure them of the benefits they will enjoy if they buy the product you are selling.

7 sales pitch examples and tips

Sales pitch example #1 – reference past conversations.

If you’ve spoken with your prospect before, don’t start a pitch by talking about yourself, your product, or your business. You’ve already built some rapport, so use it!

Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem. It helps if your last conversation included solid discovery questions like these:

• What’s the problem you’re trying to solve?
• How are you addressing that problem today?
• How are you measuring your goals?

| Related: How to Really Run an Effective Sales Discovery Call

At DocSend , we always start our pitch with a review of the most important things we’ve already learned about the prospect and their pain points.

Here’s an example slide:

You can also use this technique if you’re pitching over the phone, email or LinkedIn.

Here’s an email pitch example that refers back to a previous conversation:

Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. Loved your booth design!

When you mentioned that you sometimes feel like you’re sending your proposals into a black hole, it struck a chord with me. I had that problem at my previous company, too.

Now at DocSend, I help other media companies – like Mic, for example – solve that problem, by giving them insight into who engages with the document and when.

I think I can help you prioritize deals that show more engagement. Can we talk about it next week sometime?

Sales pitch example #2 – Start your elevator pitch with a question

When asked for an elevator pitch, most unpracticed reps will say something like this:

“I’m Greg and I work for ACME Corporation. We design, build, and distribute elaborate and dangerous devices to coyotes who want to eat roadrunners.”

Those facts may be true, but stating facts does not make a good sales pitch! How would Greg’s prospect respond to that statement other than saying, “Oh, that’s interesting”?

A successful sales pitch begins a dialogue. Rather than starting with an opening line that’s all about you, try posing a question.

Check out this example from Chris Westfall, Author of The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age:

Here are a few questions that a qualified prospect might say “yes” to:

• Have you ever noticed…
• You know how…
• I’ll never forget when…
• Doesn’t it seem like…

You can also reverse this. If your prospect knows you will try to sell them, they may have their guard up, and they’ll be wary of being pushed towards a “yes.” So instead of asking them to admit they have a problem, you could assumptively say they don’t have the problem.

For example, you could reverse Chris’ pitch from the video and say something like:

“You’re probably paying below 19% in taxes each year, right?”

If they are, they’re not a great prospect! If they aren’t, they’ll tell you all about it—and you can tell them how you’ve helped others like them.

Sales Pitch example #3 – Keep it short

You don’t need to tell your prospect everything you can do for them all in your first pitch. In fact, a perfect sales pitch should leave the prospect wanting more.

If you’ve done a good job identifying your prospect’s pain points , and you really understand how your product or service helps alleviate it, you should be able to pitch with one short sentence.

Check out this example from Shultz Photo School’s website:

“We help parents take better pics.”

Notice they don’t talk about lenses, lighting, angles, or composition. They don’t even mention how they help parents take better pictures! They’ve simply identified a specific audience—parents—and stated that they solve a problem they know that audience has.

It’s an extreme example, and a pitch this short might not work in every context, but it illustrates an important point: short pitches are simple. Simple pitches are easy to understand. And when your prospect understands you quickly, it’s easier to have a conversation with them.

Sales pitch example #4 – Highlight benefits, not features

This is one you probably hear a lot, but how do you actually put it into action? Here’s one example, from G2Crowd:

“G2Crowd is the user-voice platform for people to be able to say how they actually think about software, and not be told by the analysts, or people who don’t use it, or the reference from your best customers. You’re actually hearing directly from the user and engaging with people who actually use the product.”

I like this pitch because it’s short, but still makes it crystal clear why G2Crowd benefits users.

The rep could have pointed out that G2Crowd collects star-ratings, written, and video reviews, and can confirm whether reviewers are current users. He could have told us that G2Crowd categorizes the reviews in a way that makes it really easy to compare competing software products.

But even if he said all that, the benefit is still that we’re getting the information from real users! Focusing on the benefit helps make the information more relevant to the prospect or customer.

Sales pitch example #5 – Anchor your pitch in data

Your prospects hear a lot of claims from your competitors. After a while, and especially if your prospect has made purchases that didn’t pay off, those claims start to sound dubious.

So use clear data from reputable sources as an anchor for your pitch. For example, here’s a slide from Tien Tzuo’s pitch of Zoura , a leading force behind the subscription economy.

Tzuo didn’t simply claim that the subscription economy is the future in his pitch—instead, he introduced concrete, reputable data points that allowed his audience to draw that conclusion for themselves.

Here’s another example. Which is more compelling?

“Optimizing sales content for desktop is a clear and worthwhile priority for today’s sales leaders.”

“Nearly 85% of visits to sales collateral are on desktop, not mobile.”

When it comes to data, relevant specificity is king. (By the way, that stat is true, and is part of DocSend’s Sales Benchmarks Report !)

Boiling down exposition and concentrating on driving home quantitative evidence is a great way to showcase the prevalence and significance of the problem your product addresses. This is key in perking up the ears of your prospect and setting the scene for a memorable sales pitch.

Sales pitch example #6 – Tell a story

If you have a little more time for your pitch, or if you’re preparing for a product demo , create a story that illustrates how your product benefits your customers.

Note: this isn’t the “About Us” slide some people still include in their sales decks . Your prospect does not care about your founding story, or where your offices are located. Conversely, this story makes your prospect or customer the hero—their problem is the dragon they need to slay, you are their trusted advisor, and your product is the magic sword.

This example already got a lot of attention, but we have to highlight it because it’s become the prototype for storytelling in a pitch deck:

[slideshare id=81510414&doc=greatestsalespitchallyear-171102144504]

Andy Raskin, a storytelling pro, wrote up a quick analysis of what makes this an effective sales presentation . Here’s the TL;DR version:

• It begins by stating a big change has taken place that affects the audience.
• It names an enemy.
• It teases the “promised land” – what the world will look like for the people who deal with the new change the right way.
• It highlights a few features as ingredients in a sort of magic potion that can bring people to the promised land.
• It brings the point home with some proof that the whole story is true.

Sales pitch example #7 – Keep it conversational, not formal

Your elevator pitch should be practiced , but it shouldn’t be a monologue. Just because somebody has asked what you do doesn’t mean they want to hear every little detail.

So, start by giving them just a quick snippet of what you do that will pique their interest. If they verbally (or non-verbally) indicate that they’re interested, that’s your cue to continue.

Brian Walter calls this the WOW, HOW, NOW framework , and it goes like this:

• WOW – Offer up some short, interesting statement that will make the other person think to themselves, “wow!”. This statement might even be slightly confusing, as long as it’s not just industry lingo.
• HOW – If you’ve done the first part right, you got an eyebrow raise, a tilt of the head, or a “huh?” in response. Now’s your chance to clarify and expand just a little bit.
• NOW – End by giving a specific example of how you do what you do.

Here’s an example:

Prospect: “So, what do you do?”

Me: “I help salespeople become the fly on the wall.”

Prospect: “Huh? What does that mean?”

Me: “I sell a platform that lets salespeople see how their prospects interact with their proposals after they send them out. Now, for example, I’m working with one customer to change how they prioritize deals based on how engaged prospects are with the proposals.”

Use data to ensure your pitch is effective

There are a number of subtle yet undeniable buying signals that can help you identify just how proactively interested your prospect is in your pitch.

For instance, if a prospect asks about pricing, next steps, delivery dates or service level, they’re showing indications that they’re considering moving forward. Other buying signals include statements like, “This would help us accomplish X” or “If/when we use your product, we’d/we’ll be much more Y”.

The drawback to relying on verbal buying signals like these is that they can sometimes be vague, or subjective. Luckily, there are some tools that make it easy to measure how effective your sales pitch is.

And I’m biased, but I also think DocSend is helpful. For example, I can see which of my prospects engage with which pages of a document I send them, and prioritize those topics in later conversations.

However you do it—even if you’re just tracking results of your pitches in a spreadsheet —keep track of the flops and wins! Every modern sales team should be using data to inform their pitch, not just going on gut instinct.

Lisa Matthews

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6 sales pitch examples (and why they work)

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Contributors from members of the Copper team

Not only do you have to actively sell your product or service to the person you're talking to within minutes, but you'll also need to connect with them. Y'know, on a human level.

• Elevator pitch example

But closing a deal isn’t as easy as just building rapport (with both prospects and existing customers ). You’ll need to use powerful action words, yet be cautious about how you come across.

Too salesy? It’ll put off your audience.

Too informal? Your prospects won’t feel the urgency to buy.

There’s a fine balance between being overly promotional and being too friendly with your prospects. Either could banish any chance of your prospects thinking, “Wow! I need to buy this today.”

Take a look at these six effective sales pitch examples for some tips on how to walk that line:

• Phone call sales pitch example
• Email sales pitch example
• Voicemail sales pitch example
• Presentation sales pitch example
• Follow-up sales pitch example

1. Phone call sales pitch example

Selling products or services over the phone is one of the most popular forms of pitching to a potential client, but don't let that fool you into thinking it's the easiest.

This sales pitch is typically delivered when cold-calling your prospects. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone.

The success of your phone call sales pitch depends on your sales script . If you’re boring your potential customer with a long intro about your company, there’s a high chance they’ll simply hang up.

(Plus, with eight attempts to reach a cold call now considered average , you’ll want to keep prospects on the phone if they answer it.)

Lucky for you, this phone call sales pitch example can help grab your prospect’s attention instantly— and pique their interest about what you’re selling:

Salesperson : Hey Naomi. It’s Ian from Acme Company. How are you?

Prospect : I’m okay. What can I do for you Ian?

Salesperson: I noticed a number of your ads on Facebook and Twitter promoting X product, and felt you could really boost your conversions by making just a few small changes.

Prospect : Sorry, what do you guys do?

Salesperson : We work with eCommerce companies like Harry’s to manage their social media ad campaigns. In fact, after only one month of working with Harry’s, for every $1,000 they spend now, they get a 30% increase in conversions.

Prospect : [thinking]

Salesperson : I’d love to learn more about your ad campaigns, Naomi, and share ideas that've worked really well for us. Can we find a 15-minute window next week for a brief call?”

But what makes it so good?

Let’s look at the opening line.

Instead of opening with a generic “Have you got a few minutes to chat about our product?” the salesperson begins with a conversation to make sure the prospect is in the right frame of mind by asking how they are.

Not only does this avoid sounding too salesy, it also sets the tone for the entire conversation.

Then the salesperson explains how they met the person they’re calling: through their social media ads.

(Privacy concerns are big. Anticipating this and getting it out in the open can clear any “Sorry, how did you get my contact details?” questions that could restrict your flow of conversation.)

Once the salesperson has explained this, they have a quick back-and-forth about basic product details and how the service they’re selling could be beneficial.

Instead of waffling on (and potentially boring the prospect), they close the conversation by requesting a follow-up call within the next week. This works because:

• The prospect has time to set aside mental space to chat about the service being sold, rather than being caught off-guard.
• The salesperson can prepare for their call and do some research to further personalize the pitch.
• When they’ve had time to prepare, the prospect can digest information properly rather than listening to the salesperson talk.

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2. email sales pitch example.

Email sales pitches are delivered similarly to cold calls. The only difference? It’s sent via email rather than over the phone.

Although email pitches eliminate common problems that phone call pitches have, they still don’t guarantee results.

Why? The average person receives around 121 emails per day .

With so many messages hitting inboxes, you need to do something special to stand out and engage your prospect.

This email from Demandwell is an excellent sales pitch email example.

But why does it work so well?

Simply put, it’s digestible. Instead of sending a 1,000-word essay about the service she’s selling, Summer describes it in two short lines (the first two lines).

She gets right to the point, clearly explaining what her product does and the value it offers.

Summer also uses visuals in her cold pitch. The screenshot gives the recipient a glimpse into the product and its UI.

But our favorite part is the offer of lunch or coffee, on her. Who said that free coffee wasn’t an effective way for sales teams to make more sales?

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3. Voicemail sales pitch example

Unfortunately, many sales reps spend the majority of their cold call time leaving voicemails.

(That could happen if you’re attempting to contact prospects at inconvenient times.)

But whether you’re calling at the wrong time or being ignored because you’re hiding your caller ID, you need an awesome voicemail sales pitch if you want to hear back from your prospective client.

Here's a voicemail sales pitch example from Sales Hacker :

Notice how their sales representative opens with a quick introduction. Don't make someone listen to a five-minute voicemail, only to find out who’s talking in the last 15 seconds. They probably won't make it all the way to the end of the voicemail anyway.

Their sales team also uses social proof to back up their work. Sharing specific success metrics helps build credibility and show value.

After you leave this type of voicemail, we recommend having your sales team send a follow-up email to encourage people to contact you that way. This can help phone-shy prospects learn more about the products you’re selling in a way that they're comfortable with.

Pro-tip: Become a sales email master with this 6-day sales email boot camp.

4. Presentation sales pitch deck example

Delivered on a slideshow and presented by a sales representative at your company, presentations are one of the most traditional forms of selling.

But it comes with its own challenges, and it’s not just technical problems you’ll have to prepare for when delivering a sales presentation. Whether it’s a private pitch to a single company or a presentation for an industry event, you need to grab your audience’s attention.

Take this sales deck example from GoSquared :

The cover slide not only shares their value proposition but also showcases valuable social proof with badges and reviews from credible tech review sites.

Bonus: visuals improve your sales presentations because they are processed 60,000 times faster than text . Also, storytelling is always a good way to improve your sales pitch.

In your sales pitch deck, include considering images of the founders. Allowing the audience to relate to the brand through names and faces lets the speaker explain the brand’s history in a fun way — oh, and in case you ever want to overload a presentation with numbers, 63% of event attendees remember stories , while only 5% remember statistics.

5. Elevator pitch example

Think about the last time you were asked, “What do you do?” Chances are you were caught off-guard and struggled to string together a concise pitch that explains who you are, what you do, and your unique selling proposition .

The elevator pitch is a two-minute speech that should be up your sleeve—and ready to be delivered to anyone who asks.

Here's an example of a great elevator pitch from G2 Crowd .

And the kicker? It's only 21 seconds long.

Pretty impressive.

What we like most about this sales pitch example is the tone of voice. No jargon, plain English.

That’s key to perfecting your elevator pitch: not over-selling your product or sounding like the stereotypical sleazy salesperson.

6. Follow-up sales pitch example

Speaking of follow-ups, our final sales pitch example covers just that: the art of following up with a prospect who hasn’t returned your previous messages.

Did you know that it takes on average five attempts to close a sale ? That’s a shocking statistic—especially when only 30% of salespeople push for more communication attempts after just one email.

Make it a top priority to follow up with prospective customers. Whether you spoke to them at an event, over the phone, or via email, you could get a head-start on your competition—just by being persistent.

This follow-up sales pitch example from Zendesk is a winner:

This smooths the path for the sender to prove they were interested in the previous conversation by briefly touching on a specific pain point, rather than of firing off a generic email.

This follow-up sales pitch is short and to-the-point, offering to answer questions without putting too much pressure.

Because it ends with a call to action that prompts a phone call, this follow-up email template gives you a much better shot at converting lukewarm leads into red-hot contacts.

Use these sales pitch examples to close more deals.

As a sales rep, your pitch is your bread and butter—no matter what you’re selling (or who you’re pitching to)—which means you should definitely put some time and effort into perfecting your own.

The next time you’re writing a cold call script or perfecting your email template, try using a few elements in these sales script examples and see how you can improve the flow of your own sales pitch.

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10 Amazing Sales Pitch Examples (and Why They Are So Effective)

Micah Lally | August 23, 2019 | Sales Strategy | 8 min read

Quick Links

• 1.   What It Is
• 2.   Pitch Ideas
• 3.   How to Write One
• 4.   Best Examples

Anyone in sales will tell you that the job requires a lot of skills . You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and presenter.

But first and foremost – you need to be confident.

Confidence helps in every aspect of the job, especially when it comes to delivering a sales pitch.

What Is a Sales Pitch?

Also known as an elevator pitch, a sales pitch is the idea of conveying a message in a short amount of time. As if you’re riding in an elevator with a prospect, for example.

You couldn’t define an hour long slideshow presentation as a sales pitch. Time is of the essence when it comes to sales, so it’s necessary to be concise while being informative.

Sales Pitch Ideas

The best place to start in crafting your sales pitch is identifying exactly what it is that you want to include. Even though you should never come across as scripted , pitching shouldn’t be freestyled. Otherwise, you risk appearing as if you don’t know what you’re talking about.

Here are a few ideas to keep in mind:

Tell an Engaging Story.

Storytelling has been a tool for passing on information since communities began. That hasn’t changed. Shape what you have to share in engaging ways so that you can capture the attention of your audience. Make sure to keep it short though. Boring your customers shouldn’t be part of the strategy.

Personalize Your Messaging.

A callback to being empathetic and personal, you should make your pitch relevant to whoever is listening in. Giving a generic script to a customer will work against you if they feel like just another sale. Make it feel like a personalized conversation catered directly toward their interests.

Stick to Less Than Three Points.

Again, keeping it short is critical. If someone is interested in buying a product or service from you, they typically want you to get to the point and tell them why they should purchase from you.

Pick three main ideas that they’ll be able to remember when they get to their decision stage. A lot of extraneous details will likely be forgotten or dismissed seconds after the interaction is over. Save your breath by giving them the meat of their meal effectively.

Practice, Practice, Practice.

As natural as you want your sales pitch to feel, there’s no denying that practicing beforehand has benefits. Actually, having run through the pitch a few times will give you more confidence in your presentation, which will translate into a more organic speech.

Emphasize Your Value Proposition.

Don’t forget the whole point of your sales pitch: you're showing what value you can provide for your prospect. Let them know the benefits of working with you while keeping the pitch as concise as possible.

How to Write a Sales Pitch

While you’ll want to keep these ideas in mind when you’re crafting your sales pitches, you’ll also need to decide what type of sales pitch you’ll deliver. These are a few styles that you can build off of:

The Pixar Sales Pitch

At its core, no matter who the hero is, every Pixar film follows the same basic storyline: “Once upon a time _____. Every day, _____. One day _____. Because of that, _____. Because of that, _____. Until finally, _____.”

You don’t have to follow the template word for word, but organizing your pitch in this manner will make it feel inherently like a story. It’ll have the desired effect of keeping your prospect’s attention while simultaneously building them into the narrative of working with your brand.

The Subject Line Sales Pitch

There’s an understanding that a strong email subject line follows one of three different principles: specificity, utility, and curiosity. You can craft your pitches the same way, having a pitch for each principle. This way, you have an effective pitch to penetrate wherever a customer may be in their buyer’s journey.

The One Word Sales Pitch

Everyone remembers a great tagline or catchphrase. If you can boil your ideas sales pitch down to one word that your audience will associate with you, you’ll leave a lasting impression on them. And when it comes to sales, you want to be remembered for the long game.

The Rhyming Sales Pitch

It may feel silly at first, but studies have shown that rhyming sentences are perceived as more factual than non-rhyming ones. Building in a fun cadence to your speech makes you appear more dynamic and confident. That confidence translates into expertise and then onto buy-in.

The Twitter Sales Pitch

Challenge yourself by keeping your pitch within the same constraints of a tweet. It’s a great practice of clarity and creativity, and it forces you to prioritize those three main points we discussed earlier. Not only will it be brief enough to keep your audience’s attention, but it’ll also be easier for you to remember.

The Question Pitch

A much more inclusive method, rephrasing your sales statement as a question invites your customer to be a part of the unfolding of the pitch. It encourages them to engage with you and truly consider your offer. Be careful though. If your customer doesn’t understand or believe in the value of what you’re offering, they can become skeptical and lose interest.

“Short” may not be enough to structure a sales pitch with, so here are some elements that you should include:

• Character : Who are your customers and what is it that they do?
• Problem : What problems may they be facing right now? What are their pain points?
• Plan : What can your product or service do to help alleviate those pain points?
• Success : What value will your customer receive by buying from you? How will they succeed from the purchase?

Here’s a general framework that you can expand on as well:

• Problem : Open with a statement or question about the problem you are looking to solve for them and offer some statistics or research on the issue.
• Value statement : Share the benefits of your services, avoiding jargon and flash. Be as straightforward about selling yourself as possible.
• Uniqueness : Explain what you do and how you do it differently from others.
• Evidence : Share references, positive experiences, and any relevant awards that imply industry validation.
• Customer successes : Provide testimonials from pleased customers, highlighting exceptionally personalized experiences and stories.
• Questions : Create a window for a natural conversation to follow by ending with an open-ended question.

Best Sales Pitch Examples

Now that you get the gist of how to build one, here are a few sales pitch examples to help provide a bit of inspiration. These have stood out amongst others as innovative and effective.

The Carrot Slicer

There’s only so much you can say with words about a product, and when the well runs dry, you can move on to the next best thing — showing the product in action.

Titled as “ Best Salesman in the World ”, Joe Ades barely discusses the peeler he’s using. He relies on the fact that you can see the results and will recognize the tool’s value for yourself.

Vidyard tackles the obstacle of effectively addressing their market from the start by speaking directly to the B2B companies that can benefit from their services. Also, word choice is everything. They aren’t trying to just sell you a product. They’re looking to “change the way organizations communicate”.

It’s short, sweet, and to the point. A true elevator pitch.

Mark Cuban’s Mavs Tickets Pitch

When the Mavs were the worst team in the league, Mark Cuban was selling tickets successfully . It’s all about addressing your audience’s perspective.

He pulled on emotional cues by pitching the experience of seeing the game with your family as a memorable one, regardless of who won or lost.

G2 Crowd used an interesting tactic of playing on their customers’ annoyances.

It may initially sound like a counterproductive move, but when you frame your competitors as the source of those grievances and explain how your company can resolve those issues, it’s actually ingenious.

Don Draper: Slide Projector

Don Draper used the power of storytelling to pitch a slide projector wheel.

Not an easy feat, considering how unengaging the product seems, but he successfully conveyed how the machine works and what sort of emotional value it could provide as a sort of “time machine.”

Of course, a business office has no contextual need for nostalgia, but the pitch relayed that it had that potential to it.

charity: water’s Educational Video

Remember when we mentioned specificity as a pitching idea? Charity: water's  video on donating wisely hits the nail on the head.

They give you clear facts about what global issues they are working to relieve and how your donation money will be used. That level of directness makes them appear confident while also bestowing confidence in anyone who may be wary of donating inappropriately.

Dragon’s Den

This example backs the idea that confidence is key. Even though these men brought along a slideshow to aid in their pitch to the Dragons on the show, it’s not the slides that engage the Dragons.

It’s how dynamic, cool, and well-versed the contestants are. They know their product well enough to not have to read off the information, line by line. They throw out the idea that a presentation has to be boring.

Big Willie G

Big Willie G’s Startupfest pitch garnered attention purely from just how engaging he was.

Not every client is going to want that level of enthusiasm, but the ones who are down would be thrilled to have someone fun to engage with. Willie G showed that you can and should read your audience and bring the energy that you see they’re comfortable with.

Wolf of Wall Street: Sell Me This Pen

No matter what you think of the film, Wolf of Wall Street had plenty of valid ideas on sales and what works and what doesn’t.

The “ Sell me this pen ” moment brings to light the idea that you can’t sell any product without having a need recognized first. Identify your customer’s pain points and then hone in with a sense of urgency. Mind you, we said urgency and not pressure. There is a difference.

Another example on storytelling , Amy Cuddy takes a different spin on the technique. Whereas Don Draper focuses on spinning his words and painting a picture, Amy uses body language to sell her story.

Prepare Your Pitch Now 

After brushing up on sales pitch ideas and seeing some incredible examples, you should be ready to nail your next one. Go ahead and get your face in the mirror to practice and refine what you’ve got. We won’t judge.

Micah Lally

I’m a Content Writer at Bluleadz. I’m a big fan of books, movies, music, video games, and the ocean. It sounds impossible to do all of those at the same time, but you’d be surprised by the things I can accomplish.

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How to Deliver an Effective Sales Pitch, with Examples

March 5, 2021 - Julian Mayhew

Many people find delivering a sales pitch the most daunting part of becoming an entrepreneur but to generate business you need to effectively sell your products or services.

Delivering a great sales pitch can be the difference between securing a contract and failing to do so, or persuading a business to fund you rather than going it alone.

You’ll have to learn your client’s needs, learn what their problems are, and find a solution that fulfils all of their requirements. Only then can you present the pitch to close the deal. In this article, we discuss how to deliver an effective sales pitch.

Article contents

• Preparing for the pitch

Pitch introduction

During the pitch, ending the pitch.

• How to practice

Sales pitch preparation

Pitch to the right person.

Ensure that you’re pitching to the people that approve purchases; those that make the decisions about buying products or using services. Find out who the decision-makers are in the company and request to pitch to them because it’s a waste of everybody’s time if you’re speaking to the wrong people.

Research the company

The fundamentals of forming an effective sales pitch is understanding your prospect, their company and their industry. Without this you cannot tailor messages to target unique concerns. You need to research your prospect and find out:

• Who are they?
• How long have they worked in this industry?
• What background do they have?
• What does this company do?
• What problems do they have?
• Who are their competitors?

Also research the prospect’s industry to find common problems and think about how your product or service can help. Consider asking contacts, that work in this industry, about the problems as this allows you to hear your target audience describe their industry’s problems in their own words which is incredibly valuable.

Remember that you’re trying to find out what this client’s specific business needs are and how this links with what you’re selling, so ask yourself what will they gain by working with you?

Tailor the pitch to the client

Clients will immediately see through a pitch that has been reworked from an old one. To grab their attention you need to show them that you care about their business and have done the research to tailor your pitch to them. There are four simple ways to do this:

1. Find out what you can online – as described above

Also look up their profiles on LinkedIn and study the company’s website and social media sites.

2. Ask them questions before the pitch

Before you begin writing a pitch you should find out what the  client weaknesses  and needs are. No client will begrudge you doing your homework before the pitch and it will add a huge amount of value to it.

3. Use the client’s own words

Every company has their own jargon and set of ‘sayings’ or ‘mottos’. Integrating these into your pitch will resonate with the client and show that you have tailored the pitch to them.

4. Show empathy

Relating to the problems of the client and showing empathy with them will clearly put you on ‘their side’. This will help you to position yourself as a solution and will increase your chance of pitching successfully.

Anticipate objections

A common point wherein sales pitches fall down is when the solution is challenged. The client may see a problem or want to know more about an aspect of the proposal and you need to be ready to answer these questions quickly and effectively. Failing to do so will make you seem underprepared and unreliable.

Whilst you do want to focus on the highlights of the pitch, you also need to pick it apart and challenge it so that you can identify the weaknesses. Identify at least ten of the most likely reasons why someone might say they don’t need or want your product/service and prepare clear and succinct answers to these.

The  most common sales objections  are: Budget, Authority, Need and Time (BANT).

Rehearse these answers so you don’t have to think of how to articulate them during the pitch. Instead you can focus on answering in a reassuring way whilst maintaining eye contact and using body language to communicate trust and honesty. You’ll be able to sharpen your responses even more based on the feedback received at pitches.

Give the presentation structure

An effective pitch has a structure that makes it easy to follow. A common structure follows this format:

• What the client’s problem is
• The solution
• Agreeing to the next steps with the client

Whatever structure you decide on ensure that it’s simple as you’re less likely to lose the client this way.

Dealing with nerves

Remember that you haven’t been invited to pitch for the purpose of being ridiculed – the clients wants to hear how you can help their company. Plan for  managing your nerves  by:

• Avoiding consuming too much caffeine beforehand as this is a stimulant and can leave you feeling more nervous and shaky.
• Preparing music or a podcast that you can listen to on the way to the pitch.
• Find a  mindfulness exercise  you’d feel comfortable doing as you travel to the venue.
• Master controlled breathing beforehand so you can engage in this right before beginning the pitch.
• If you have time, engage in exercise beforehand. Exercising releases endorphins which reduce stress levels and make you feel better.
• Recognise that it’s unlikely that the clients will know that you’re feeling nervous – you do not look as anxious as you feel. If you’re finding it difficult to hide your nerves you can use this energy to emphasise your emotions, such as, the excitement you feel at one of the product’s features. The emotion you display will hide your nerves.

Learn more about using  AI to practice your sales pitches .

Open the pitch with energy and a strong posture

First impressions  have a huge impact on your sales pitch so shuffling in and looking nervously around as you set up will ensure you lose the client’s attention. Instead, practice maintaining eye contact with each audience member for a few seconds and keep your shoulders open so that you seem friendly and approachable.

Open with enthusiasm and ensure that you speak clearly from the outset – if you’re nervous you may automatically speed up your pitch so if you notice you’re doing this pause, take a few breaths and then continue at a slower rate.

Use your posture to show that you feel confident and comfortable. Stand tall and straight without slouching, keep your feet shoulder-width apart and evenly distribute your weight on both feet. This shows you feel confident in your product/services, it also discourages nervous movements and opens up your diaphragm to help you speak loudly and clearly.

Keep it short

Don’t start the pitch with a long monologue about yourself and the company’s history. This information can be found online and it’s likely that the client has already viewed it. You can provide a brief summary but move on quickly as you have limited time to get to the content the client actually care about.

Use an impressive cover slide

People engage much more with information displayed visually as opposed to just text. It’s therefore vital that you show either clear images, diagrams and other visual material, keeping text to a minimum. A vibrant and  appealing cover slide  will capture their attention right away.

Practice Sales Pitching

Improve your sales pitching skills by practicing in interactive exercises with automated feedback on performance. Learn More

Offer a solution to their needs

A  study has shown that  “only 13% of executive buyers believe that a salesperson can clearly show they understand their business issues and articulate a way to solve them.”

The key element in every sales pitch is offering a solution to the client’s needs – this is where you should focus most of your attention. You need to outline the problems and present the solution as a saleable and actionable product.

You might think that your product is great so you want to talk about all of its features but your client isn’t interested in your product – they’re only interested in what it will do for them. How can you make their life easier, how can you help run their business more effectively and help them be more successful? Translate the features into your client’s benefits.

Focus on confidence when presenting

It’s easy to practice the content of your pitch but you need to work on how you deliver the message. Don’t be doubtful in a pitch, for example, avoid saying “I’m hoping that… I’m aiming for…” Absolutes are better, such as, “It will” – you need to reflect certainty as this shows that you believe in the product so everyone else should as well.

Your body language and voice need to project enthusiasm and confidence. Imagine that somebody who doesn’t understand your language is watching your pitch – they should still get the impression that you have confidence in what you’re saying, know what you’re talking about and enjoy talking about it.

Tips for confident body language:

• Use the power pose (there is some  debate over how effective this is )
• Maintain eye contact with the buyers
• Use gestures to emphasise points
• Match facial expressions with what you’re saying
• Reduce nervous habits
• Slowly and steadily breathe
• Use vocal variety appropriately

For more details read our  8 Elements of Confident Body Language

Example of delivering a confident pitch

MIT’s 100K finale presentation:

MIT’s 100K finale presentation in 2015. The winner was Raptor Maps, a drone-based approach to monitoring crop health and yields. Watch team members Nikhil Vadhavkar and Forrest Meyen deliver the winning sales pitch!

Notice the following:

• How they open the presentation
• Confidence when presenting
• Deal with questions at the end
• Tell a story
• Use positive body language

Use simple language

Your aim is to be clear and easy to understand. Don’t use jargon unless it’s standard in their industry. Remove unnecessary buzzwords, such as “synergy”.

Be genuine and listen

Clients should not feel bullied or forced into a choice and being pushy will guarantee a bad relationship. Go into your pitch focusing on how you can help your prospect because you’re already approaching the pitch in a way of putting their needs first.

The most effective sales pitches facilitate a two-way exchange between the seller and client – it’s more of a conversation. This dialogue helps build better relationships. So try to deliver the pitch in a way that prompts them to share information with you. The following tips can help with this:

• Allow the client to interrupt
• Ensure that you don’t have an exact script because this will come across as insincere – having talking points is fine but a script is not because each interaction will differ and it needs to be tailored to the client
• Ask questions
• Present information in which they can agree or disagree with
• If you’re not comfortable trying to involve the client throughout your pitch, incorporate Q&A afterwards

When your client speaks really listen to them and don’t just wait for them to stop speaking so you can move on to your next talking point. No amount of preparation can replace thoughtful listening. Only then can you suitably address any apprehensions and decide whether your goods are the right match for them.

Also respond with thoughtful follow-up questions as this is crucial to understanding their needs and closing the deal. If you’re listening and asking the right questions you can adjust your message to attract the buyer.

Tell a success story

Clients  love to hear a story  about how you have helped another client and the more detailed you can be with this the better. Don’t give them an overly detailed account of how you helped, but be sure to provide some concrete numbers. Telling them that a similar company invested X and got Y in return will show them that what you are saying really works and has a proven track record.

Providing actual numbers to highlight improvement sounds significantly more impressive, such as this client saw their userbase grow by 3x, or this client increased their revenue by 10% due to our implementation.

Distinguish your product / services from competitors

You should describe how your product or service is different from competitors. It can be useful to ask the client about their experiences with similar products because this has the benefit of leading into why your product/service is unique and it also helps initiate a conversation.

Show value for money

Every client wants to see the value they will get form their investment. Make it clear how what you are offering will benefit the company. Diagrams, headers and testimonials will help you here. Give them impressive figures that they can jot down, remember and come back to when considering the pitch.

Use visual aids carefully

If your product can be demonstrated then show this in your pitch.

Slides can be useful to structure the presentation and show certain aspects of a product’s benefits. But they can also be a distraction as you or your audience may start reading which can reduce the authenticity of your pitch. Also, static visuals can’t match your voice’s enthusiasm. Top salespeople deliver pitches without slides as this leads into conversation faster.

If you feel that you need slides then display a title that conveys the key points of each slide, include a visual element and include no more than three pieces of information on each slide.

Read our article on  using visual aids during a pitch .

Limit your number of solutions

It can be tempting to offer clients a large range of solutions at varying price points to ensure a sale, but this can actually be detrimental to the pitch. Keeping the list of options  down to a minimum  shows that they are well thought through and makes them stand out as the key solutions. If you have a wide range of solutions this may confuse the client.

Use the words of happy customers

Supporting your claims with the words of other clients can go a  long way . Statistics show that 5 reviews is the magic number for increasing online sales and the same principle applies in a sales pitch. Telling the client about a happy customer is one thing, but showing them how happy a customer is in their own words is another thing entirely.

Integrate your most complimentary testimonials into the pitch and you’ll be more likely to convert. Clients will believe the words of others and trust you more when they see how others have praised you in the industry.

Don’t pressure sell

One key thing to avoid in your pitch is the pressure sell. Using tactics like offering a discount if they sign up now will only put prospective clients off and drive your pitch into the ground. It is important that the client sees the purchase as their own decision based on well thought out business principles.

The best you can do is to lay the arguments for a purchase in front of them clearly and allow them to decide that this is the right step to take. As long as your call to action is strong enough then they will make the right decision in the time frame you have outlined for them.

Read more about this in our article:  Powerful Sales Techniques and Tips

Ask if clarification is needed

Sometimes a sales pitch fails because the client was not clear on some key features of your goods. Avoid this by providing them with a chance to ask questions and ask if they need more information on something.

This can also help: prompt a conversation between you and the client which can build better relationships, make you seem more genuine and it gets you to repeat and emphasise the value of what you’re selling.

End with a clear call to action

The final stage in any pitch is to end on a clear call to action. Tell the client what needs to happen in order for them to realise the results that you have discussed. Set some clear timelines of when they can see results if they meet your call to action. If you can tell a client that they can achieve a goal by a certain date then they will recognise that delaying is only to their detriment.

Don’t wait for your prospect to make the call to action – this is your responsibility and not doing this could lead to the relationship or meeting ending before you have met your reason for coming.

Remember to close and agree to next steps

As it’s a dialogue you might forget to close, in fact a study found that 85% of the meetings between sellers and clients end without the seller ever asking for the sale. But closing is crucial.

You’ve done most of the work already, all you need to do now is  ask for their business . Don’t talk yourself out of the sale- ask for their business and don’t add any more information as you’ve already provided this. Avoid filling the silence and allow them to think before they respond. The close should feel like a natural progression from the rest of your pitch so asking for their business will seem like the next logical step.

You may need to negotiate with the client. You may get a “maybe” or a “yes” even if they’ve initially declined. Consider offering samples or trial periods.

After a client has decided to buy they want to get the best deal. There are rules:

• Know your price  – know your numbers beforehand and decide when you have to walk away from the deal. If a client can’t afford to pay what your goods are worth then they might not be right for your business.
• Be quiet  – let them do the talking, by not talking at the right time clients often negotiate on your behalf.

Deal with rejection respectfully and gracefully

You need to be ok with a “no” and go into the next meeting feeling positive and enthusiastic. The number of companies who won’t buy is always larger than the number who will so anticipate rejection, accept it gracefully and thank the buyers for their time.

Ask for referrals

If you have built up a positive relationship with your prospect ask for referrals to other potential clients. Ensure that you ask for a quick email introduction as a name and phone number is unlikely to generate a reply.

If you have been referred your pitch is likely to be well-received as you are already viewed as credible and worth listening to.

Ensure that you have a follow-up in place

80% of all deals are made in the follow-up so when you end the pitch and walk out of the door you want to already have your follow-up or at least a mechanism to follow up in place. If you leave with no means to contact the client then you will effectively be cold calling when you pick up the phone to make contact again.

But if you have a meeting lined up or a call in the diary then you can leave with a clear time frame for them to consider the proposal and reach a conclusion. This will add urgency without pressure and will increase your chances of success.

Send a follow-up email within 24 hours thanking the client for the meeting despite the outcome. If you made plans for next steps, such as setting up another meeting, getting a referral, sending more information etc., then include this in the message.

Continue to follow-up until you get a yes or a definite no. Never interpret a lack of response as a no. You have to be relentless.

Review and amend your pitch

Think about what went well and what didn’t and alter your pitch.

How to practice your sales pitch

Following the steps above will ensure that your sales pitch is clear, direct and effective, but there is still no replacement for practice. Making a sales pitch is much like acting in that you need to convey the message in a certain way to elicit the reaction that you desire. Very few people can make a great sales pitch on the first attempt, so you will need to practice.

Begin with a solid pitch that is ready to present to a client and read it through until you are familiar with each slide. You are then ready to practice.

Practice for a video-based sales pitch

Many people now deliver sales pitches remotely through online video conferencing platforms such as Zoom or Teams. We now have to build relationships with prospects online, understand their needs online, and present our solutions over video.

Video conferencing simulations allow you to practice delivering a sales pitch in a virtual setting.

Learn more about practicing for your video-based pitch:

• Course: Video based sales pitching

Practice in Virtual Reality (VR)

Virtual reality allows you to practice different sales pitching techniques in a safe, realistic environment. You can practice high stakes situations, such as pitching to important clients, as often as you like until you are confident with your approach.

Practicing in this way also allows you to receive feedback on your performance. Through speech recognition and motion detection software, you can receive feedback on eye contact, number of hesitation words used, pace of your voice and other metrics.

Benefits of training in VR:

• Load your own presentation slides into the virtual room to practice with
• Instant feedback on your sales pitch
• Eye contact feedback to help you engage with the clients
• Prepare with realistic environments and audience
• Practice high stakes situations as often as you like
• Identify keywords you are saying and how often

Learn more about how you can practice in VR:

• Course: Sales Pitch and Closing with VR

The Elevator Pitch: How to Master Your Own (+ 7 Real Elevator Pitch Examples to Learn From)

Think back to a time when a salesperson cold-approached you, and you actually kept talking to them (or even bought something). Did they stumble or seem unsure of themselves?

I doubt it. They most likely recited a short speech they’d practiced hundreds of times— their elevator pitch .

Somehow, they piqued your interest, either by demonstrating value or speaking to a pain point that mattered to you. That’s no coincidence. Without a doubt, they’ve refined that short speech to be so effective that you took the time to listen.

Whether you’re in sales, looking for a new job, or trying to get people interested in your latest business venture, refining your elevator pitch can literally change your life. 

In this guide, we’ll teach you what to include in your elevator pitch, how to master the delivery of that short elevator speech, and break down real-life examples of successful elevator pitches you can borrow from. 

What is an Elevator Pitch?

An elevator pitch is a short speech that concisely describes an idea that you’re selling. The idea could be a product or service, an investment opportunity, or your own skill set. It should clearly explain your value proposition in 30 seconds, which is about the time you’d have on an elevator ride. 

Elevator pitches need to accomplish three fundamental things:

• Point out a need
• Show how you can uniquely solve it
• Provide a tangible next step

Here’s a basic example of an elevator pitch you could use if you were selling dent repair to people who have dents in their cars at gas stations (this has been used on me before):

When Would You Use an Elevator Speech?

Elevator pitches (sometimes called elevator speeches) can work for many situations, and they’ll change based on who you’re talking to and what you’re selling them. You might have multiple elevator pitches for different aspects of your life or job. You can even have an elevator pitch to get your kids to eat their vegetables (although your success rate might be lower than normal). 

Here, we’ll focus on three situations that most people design elevator pitches for:

• When you’re a sales professional selling products or services: Whether cold calling, emailing, talking to prospects at trade shows, or being introduced to new referrals, first impressions are key for sales pros. A great elevator pitch is adaptable to different buyer personas , so you can pitch your product in a compelling way, no matter who you’re talking to.
• When pitching your business or startup idea to investors: It’s not easy to get financing for a small business or startup. The first time you’re standing in front of potential investors, you need to prove there is a real market need, and that your product or service can uniquely solve that problem. A succinct 30-second pitch can also sell your business to prospective customers or job candidates you want to hire.
• When you’re in a job interview: There aren’t many questions more unnerving than, “Tell me about yourself.” Being prepared with an elevator pitch that distills your work experience and the value you can bring to the company can make all the difference. The best elevator pitch for a job seeker can be used with recruiters, hiring managers, at career fairs, or even as your LinkedIn summary.

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What to Say in a Good Elevator Pitch: 4 Essential Elements

To create the perfect elevator pitch for any situation, you’ll need to iron out each of the four elements below.  

1. Introduction

People need to know two things: Who are you? And why should I care? 

Remember, this isn’t all about you—if possible, try to include the problem you solve right in your introduction.

In a sales call, you might introduce yourself with something like this: “Hi, I’m Tom Callahan, I represent Callahan Auto, the most reliable brake pad manufacturer in the midwest.” 

By throwing in a simple one-liner that demonstrates value, Tommy Boy here has upped his introduction game to the next level. Not only does he say who he is, but why they should care. 

If you’re going into a job search and want to add value to your intro, you could use some compelling past results, “Hi, I’m Tom Callahan, best known for saving my family’s auto parts company from bankruptcy.” 

Here, Tommy Boy doesn’t just introduce himself but lets the recruiter/hiring manager know why he’s valuable. 

2. Mission Statement

An effective elevator pitch requires not just memorizing your mission statement, but feeling it. An effective pitch can convey that feeling to others. For example, one of our mission statements at Close is “Never again should a startup fail because they couldn’t figure out sales.” If you worked for our sales team, you would integrate this into your pitch. Potential customers would know that your goal isn’t just to sell them something, but to help their business succeed. 

If you were pitching yourself for a job interview, you’d want to have a mission statement that clearly states the impact you want to make. For example, your mission statement could be “I want to use my connections and skills to help this company IPO” or “I want to help this company grow because the product and the culture inspire me.” 

3. Unique Selling Point

Now, it’s time to sell your solution. Your elevator pitch should explain why you or your company can not only solve a problem but also why you are uniquely qualified to do so. This is why it’s called a ‘unique’ selling point. 

If you’re a sales rep, think about the competitive advantages you have. What’s something you offer that your competitors can’t touch? 

For example, if you’re selling Coca-Cola to a convenience store chain and are competing with products like Pepsi and RC Cola (remember that?), you could say, “Coca-Cola is the original cola; it’s the flavor that people expect. Without it in your fountain, customers will be left settling for a knock-off.” The uniqueness here is the originality and dominance of Coke over the competition. It conveys satisfying customer demand in a way that the competition can’t.

Whether you’re at a job fair, trying to get investors for your startup, or selling products and services, always remember to sell in a way that makes you unique. This could be your experience, the results you’ve produced in the past, or what drives you to make a positive change. 

4. Call to Action

Now that you’re nearing the end of your 30 seconds, it’s time to wrap things up with a tangible next step, i.e., a call to action. 

This will again vary based on the situation. If you’re pitching yourself to a recruiter for a job, the call to action could be to ask for a formal interview. If you’re selling a product, it could be to offer a more in-depth product demo. 

Don’t ask for too much. Give them a bite-size call to action that’s easy to commit to. A 30-minute product demo, 15-minute needs assessment call, or 20-minute investor presentation are all reasonable call-to-actions that should follow a 30-second pitch. 

If you’re doing an in-person pitch, don’t forget to leave a business card so they have something to remember you by and your contact information.

Our Quick, Simple, and Direct Elevator Pitch Template

Now that we have the four elements nailed down, here’s a simple template you can use to put your pitch together. Note that this is a sales pitch template, but can be easily adjusted for other situations. 

This is truly just a base template for you to start with and get ideas flowing. Feel free to add a compelling stat or fact, a story element, or a leading question that piques interest in your offering. 

The more creative, the more you’ll stand out. 

How to Craft and Execute Your Elevator Pitch: 6 Tips for Success

Knowing what to put in your elevator pitch is just the start. Now, here are six tips to keep your audience’s attention and get them excited about what you’re offering.

1. Have a Conversation Starter Ready to Go

Having a relevant and noteworthy discussion topic in your back pocket can help make your pitch more compelling. Use something that piques their interest, such as a stat or fact that impacts their business. This compelling opener should naturally transition into your elevator pitch. 

2. Focus on One Clear Benefit

You don’t have the time to rattle off all the benefits you provide in 30 seconds. Instead, go all in on the strongest benefit you provide. For us here at Close, it’s helping our customers master the sales process . If you aren’t sure what this is, talk to your customers or look at your product’s online reviews. 

3. Use Numbers to Make It Real

In business, numbers are everything. Use a compelling number in your pitch that calls out an important pain point. For example: “80 percent of small businesses that don’t streamline their sales process fail within five years.” (I have no idea if that’s true, but you get the idea.)

4. Take a Breath and Speak Slowly

Speaking slowly and from your diaphragm rather than your throat conveys confidence. If you speak too quickly and from too high up in your throat, you sound either unsure of yourself or desperate. By calming yourself with a deep breath and speaking confidently, you put your best voice forward . 

Also, speaking slowly can help improve your overall body language, making you seem like a calm and trustworthy person rather than a shaky mess. 

5. Avoid Useless Jargon

The last thing you want is to stop your pitch and explain some obscure industry jargon (there go your 30 seconds). Worse, you don’t want to isolate your audience by speaking in a language they don’t understand. Don’t use jargon unless you’re 100 percent confident that they’ll understand it and that your pitch will be better for it. Otherwise, avoid it. 

6. Practice until You Can Recite This Elevator Pitch in Your Sleep

You should literally be ready to give your elevator pitch to an important person in an elevator, just like the cliche. Practice and practice until you can recite your pitch hanging upside down with your eyes closed while monkeys throw rotten bananas at you. 

When I was in software sales, I recited my pitch so many times I could think about other stuff while saying it, kind of like when you read a page of your book but don’t remember it because you were thinking about something else. I’m not saying think of other stuff while reciting your pitch, but that is the level you should aim for. 

Source: SalesHigher

7 Elevator Pitch Examples From Real Humans You Can Learn From

To give you real-life examples of effective elevator pitches, I surveyed a group of small business owners and entrepreneurs, and the results were fantastic. Below, I’ll break down why these pitches work so you can take away some pointers to use on your own.  

Robert Kaskel, Chief People Officer, Checkr

Robert is an HR veteran for a prominent background check company with a ton of experience and notable clients. This is a pitch he could use at professional networking events or when talking to prospective new clients. 

Why this works:

• Robert’s introduction doesn’t just mention his title but also touts noteworthy clients. This lets you know his company is legit. 
• After the introduction, a pain point is introduced. This identifies a problem that the prospect may have. If they have this issue, they’ll keep listening. 
• His pitch demonstrates why his company is unique (built-in fairness/more human) and the impact it makes (vastly more efficient).

Gillian Dewar, Chief Financial Officer, Crediful  

Gillian’s pitch is for a personal finance site offering objective advice to help consumers pay down debt, learn to invest, and achieve their most important life goals.

• Gillian leads with a strong stat that her audience can relate to—it’s a great and empathetic conversation starter for someone struggling with their finances. 
• She differentiates her company from others by pointing out their mistakes, then makes her company unique and valuable by offering simplicity and trust. 
• It ends with giving her prospect hope for a better future, which is what they need most in their financial life. 

Marshal Davis , President, Ascendly Marketing

Marshal is the President of a digital marketing agency with over a decade of experience running and managing small to medium-sized enterprises.

• When introducing the company, Marshal delivers a strong value statement and clear benefits, which would get his ideal customers to listen. 
• He calls out ‘vanity metrics,’ i.e., meaningless data points that don’t deliver ROI, which is something many companies can relate to. 
• He provides a valuable free offer and mentions that he wants to ‘prove our worth,’ which humbles his company and shows that he is willing to earn their trust. 
• The ending reiterates the pain point that too many companies face and then demonstrates how he will solve that. 

Emma Zerner , Co-Founder & Content Strategist, Icecartel

Emma is the Co-founder and Content Strategist for a prominent e-commerce website specializing in jewelry. She has mastered the art of crafting compelling narratives for her brand. 

• As a whole, this pitch speaks very well to a specific persona that wants elegant, timeless jewelry. 
• It provides a strong mission statement, “We bring artistry and craftsmanship to the digital realm.” In the two sentences of the intro and the mission statement, you can identify what this company is all about. 
• Their unique selling proposition is catering to people who want to invest in an experience and view jewelry differently. In truth, not everyone fits their buyer persona, but for those who do, this hits home. 

Simon Hughes , Founder & Creative Director, Design & Build Co.

Simon’s agency helps eCommerce brands in the fashion, luxury, and beauty sectors enhance their online visibility through social media.

Note that this is the elevator pitch that Simon uses for prospective clients at networking events. 

• He starts with a great conversation starter that may take people aback for a second, and then they realize he’s talking about their brand. Nice! 
• He identifies a problem that his ideal customers may not have solved yet, which is moving beyond advertising to creating a brand identity that identifies with real people.  
• He shows how his company uniquely solves the problem by making clear promises and delivering on them. He also mentions building trust, which his customers need.
• It finishes with a clear and easy call to action. It doesn’t take a whole lot for prospects to say yes. 

Brian Nagele, CEO, Restaurant Clicks

Brian is a former restauranteur who went on to start Restaurant Clicks, an agency that does digital marketing for the food industry. 

• He leads with a strong conversation starter and pain point. Many restaurant owners will be able to relate to this. 
• Brian points out why his agency is unique compared to those other ones who have ‘never laid their hands on a chef’s knife.’ He is someone they can relate to and trust. 
• He finishes by providing value by sharing his expertise and growing his prospect's business. 

Samantha Odo, a Real Estate Representative for Precondo

Samantha showcases her dedication and expertise when pitching potential clients for her Canadian real estate agent business. 

• The intro shows that she’s a local and an expert, both of which convey trust to potentially nervous buyers. 
• Her uniqueness comes from her abundant knowledge and experience, plus her proven track record. Getting real estate clients is all about trust and she continues to build it here. 
• In the end, she states the outcome she will provide (an informed decision) and invites the prospect to achieve their goals with her—an inspirational and non-pushy call to action. 

Our Elevator Pitch to You (I Mean, We Couldn’t Not)

Whether you’re a salesperson, small business owner, or startup founder, you’re going to be delivering a ton of elevator pitches. How you manage, record, and follow up on those pitches is equally important to how you deliver them. If you don’t have a system for tracking your efforts, they are doomed to fail. 

Close is the perfect customer relationship management tool (CRM) for sales teams, small businesses , and startups to track all the information on who they’re delivering elevator pitches to, the opportunity those pitches create, and when you need to follow up. It’s built to help businesses like yours master the game of sales. 

Learn more about how Close can be the fast, modern, and simple CRM that your business needs.

WATCH OUR ON-DEMAND DEMO →

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Amazing Persuasive Speech Outline with Sales Presentation Examples

“ Wait… sales presentation? Oh, I’m not a professional salesperson. This may not work for me.”

Whether you are a salesperson or just trying to persuade coworkers to accept your ideas , this process is important to success. By the way, this technique works both in written format and in a speech. The best way to prepare for them is by treating them the same way. Start by creating a speech outline. Obviously, when you create persuasive speeches, you don’t want them to be scripted. A quick outline will typically work much better.

Amazing Persuasive Speech Outline

In the post, How to Design a Speech Quickly , we gave a few tips to create a quick presentation outline. In this session, we add a little more detail about how to make your presentation more persuasive. First things first, erase what you were taught about persuasive essays and public speaking in high school. A great persuasive speech can be broken down into these basic sections. This simple, three-step process will help you persuade even the toughest audiences.

An important part of being persuasive is to show your audience how they can get what they want. It is amazing how so many people will try to be persuasive by being self-centered. By switching the main ideas or focus from your own accolades to helping solve a customer’s needs you’re far more likely to succeed in a sale.

For instance, many salespeople begin their sales presentations by talking about their product or their company. “My company has 20 years of experience in this industry,” or “This product has a number of different features.” Using more appropriate words and following this three-step process will help you think like your audience. When you think like your audience, your audience will more likely agree with your conclusions. They’ll be less driven to throw back an oppositional claim about what you are saying or selling.

Sales Presentation Examples Using the Three-Step Persuasive Speech Outline.

Step 1: change your mindset from a feature/benefit to a problem solver..

That is good, but it fails to identify a problem that the patient might be experiencing that he/she wants to fix. It cuts off the chance for you to reach or solve a clear goal.

A good way instead would be to start with the problem statement. Something like, “If you want to avoid another root canal and crown, try brushing two minutes both in the morning and at night.” Even better would be to make the problem statement relevant to your audience on a daily basis. Show them how you have a relevant solution to their daily lives.

If you are selling a product, think about the customer’s problem, not what your product does. For instance, a feature of a computer might be the speed of the processor. The benefit is a more efficient workday. However, what problem will this increased speed solve? It gets rid of that spinning wheel of death on your computer screen. The point is that when you make the solution personal to the person, you will be more persuasive.

By the way, if you are looking for a shorter, easier version of this technique, try this post. Persuasive Impromptu Speech Strategies .

Step 2: Identify the Three Most Important Problems that Your Product or Idea Solves.

Erase the idea that you need to write out a complete persuasive speech outline template. These three problem statements become the backbone of your persuasive speech outline. An easy way to do this is to just repeat step one a couple of more times instead of moving to the next step. Another way is to ask yourself, “What are the major problems that my product or idea solves?”

For instance, if you are selling a car to someone, these items may be potential problems. “I’m embarrassed to invite friends to ride with me in my old clunker.” “I spend too much money on gasoline.” “My car has been in the shop twice in the last year.” If you know these are the potential problems, you can easily design a series of relevant ideas that solve them.

Step 3: Prove to Your Audience that You Can Solve These Problems.

Be careful, though. Don’t fall into the trap of presenting a list of facts, figures, or statistics. When we present a fact that is 100% true every time, human nature is to become argumentative. Your audience will think, “ I bet I can come up with one situation where that fact isn’t true. ” Instead, look for a real-life example (or story) of a time when you (or someone else) were able to solve the problem.

An effective persuasive argument is to use success stories from other clients or customers.”My car can solve [aforementioned issue] in the following way.” On a foundational level, create audience adaptations based on your arguments.

External Evidence Can Be Thought of as Supporting Material. However, the Best External Evidence Is a Simple Story about a Past Success.

Going back to the problem statements for the car buyer, we just need some good real-life examples of successes.

Persuasive Speech Outline Example: “ I had a customer last week who told me that she and a coworker carpooled to work. She said that she was looking for a car that was more dependable. Although she didn’t come right out and say it, I think she was nervous that she and the coworker would end up stranded on the side of the road. When I handed her the keys to her new car, she smiled and said, ‘I’m driving to work Monday. I can’t wait!’ “

For the gas mileage problem, an example that hits home might be in order. The improved gas mileage of the new car may allow the driver an extra couple of days between fill-ups. Over a year, that could add up to over 10 full tanks of gasoline that you save. This goes back to your audience adaptation, college students and young adults concern themselves with saving money. Money plays an important role in their lives because it allows for activities of high quality or happiness output.

Finally, just the fact that the car is new means that it will likely be more dependable. However, if you can reinforce this with a success story, you will be more persuasive.

Another Persuasive Speech Example: “ One of my customers had a job where he commuted over 50 miles, each way, five days a week. He traded in a four-year-old version of this car and replaced it with the exact same make and model. He had put over 125,000 on the car and never did any maintenance except oil changes. “

Don’t lose credibility by sharing made-up stories, rather think about successes based on factual information.

Put It All Together to Create an Amazing Persuasive Speech Outline

So, start by thinking about the problems that the audience members are experiencing. Next, organize the potential problems into the top three challenges . Finally, use stories and examples to prove that your idea or product can solve these problems. If you do this, you will create a fantastic persuasive speech outline .

Throw out the use of an attention grabber, final section, or particular action. In a conversation or presentation, the attention of the audience is already in your hand. Not all persuasive strategies are necessarily bad, but they limit your conversation to a specific purpose.

If you are looking for a way to design your presentations more quickly and easily, register for a 2-day Fearless Presentations ® class in your area. You will experience the power of these three simple steps first-hand. We’ve trained over 20,000 people in the last 18 years, and we’ve never had even a single person fail to increase confidence dramatically. The process works. It will work for you as well!

For additional details try a few of these other posts:

• How to Write an Effective Persuasive Speech .
• How to Write a Speech in Just a Few Minutes .
• Free Online Speech Creator .

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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

13 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

2. Personalization

Personalization is the key predictor of success:

• Get to know your audience, their needs, and the words they use (Voice of Customer)
• Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
• Offer tailored solutions that address the specific needs of your audience
• Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

3. Interactive design

Including interactive elements in your presentation increases engagement:

• Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

• Design for mobile first
• Use responsive design
• Simplify your content
• Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

5. A clear next step

Making the next step clear and easy boosts conversion:

• Include a clear call-to-action (CTA)
• Limit your CTAs to avoid choice overload
• Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
• Make the CTA stand out
• Deliver value first before asking readers to take the next step
• Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

• Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
• Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
• The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

• Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
• The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
• Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

• An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
• The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
• The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

• A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
• The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
• Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

• The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
• Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
• The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

• Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
• Easily customizable fields allow you to create a polished marketing presentation within minutes.
• Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

• The narrator slide serves as the perfect tool to lead your audience through the project details.
• Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
• An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

• The ability to add dynamic variables to personalize your marketing presentation at scale.
• Versatile slides that can easily be adapted to various industries and use cases.
• AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

• Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
• Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
• The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

• The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
• A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Selling a Product Speech Example

• Public Speaking

If you’re thinking about making a presentation to sell a product, let me help you take that concept to the next level! I’m going to give you an interesting selling a product speech example here.

Speaking in front of a group of people at a networking event, industry meeting or conference is a leveraged way for you to generate qualified leads for your product or service. This is easier than you think since the organisers of these events are constantly on the lookout for new and fresh speakers with interesting and novel topics.

You could be the speaker.

The selling a product speech example I will give you here is for generating qualified leads. Imagine generating a number of qualified leads from one speech! That is great marketing. Generating leads in this way puts you in the box seat to close the sale when you meet with those leads one on one. The reason is that you will have already positioned yourself as an authority in your field. There are few better lead generating strategies than being the guest speaker at an event.

Guest speaking in this way has a zero cost. It is also a strategy that can yield multiple leads and referrals from one speech. The additional opportunities for further PR and social media promotions as a guest speaker at a special event add even more power to this strategy.

Let me show you how it’s done.

Firstly, what is the number one problem that your product or service solves for your customer? It is a mistake to think that you are presenting (or explaining). Instead, centre your speech around the solutions your product or service provides and how much better it makes people’s lives.

The second key is to keep your selling a product speech simple. If you are speaking at a networking event or industry event, you are likely to have twenty to thirty minutes only. Whatever you do, don’t give a 30-minute data dump! If you do your audience will switch off after ten minutes and your speech will not yield a result for you.

It is important to keep in mind that you are the product expert, your audience is not. Further, your audience is likely to only be a novice with your product or service. They won’t relate well to lots of details or technical talk. Instead, they will relate best to the types of problems you solve, the broad strokes of the solution you offer, and the positive outcomes and feelings enjoyed by the clients who experience your solution. In other words, base your selling a product speech around stories more than facts and figures.

Selling a Product Speech Example Outline

1. Start by drawing your audience into to you and grabbing their full attention. I prefer to use something that is a little more creative than “hello lady’s and gentlemen, my name is Bill Smith, my company is XYZ company…” I call that the ‘name rank and serial number’ introduction. Just about everybody does that type of introduction. Boring! Instead, think about a compelling thought that you could propose to your audience, i.e., “Imaging being able to…” There are other creative introduction formulas as well, but that will get you thinking for now.

2. Focus on the client’s problem and the solution you offer. Don’t just explain your product or service. By focusing on the problem and its solution, you can ‘put your audience in the picture’ as you deliver your speech. 3. Just cover only three key points. Use the most important three points. No more, just three. What are the three most important people need to know to solve their problem and get to the solution? Remember that you are generating leads from this speech (multiple leads), you will meet with each lead one on one after the speech to go into details, for now, keep it high level.

4. Build out your three points with examples, applications and success stories. Bring your key point to life with stories. Stories sell, facts just tell. If you highlight your information through stories and examples, your prospects will be attracted to you. They will come to you and ask to meet up and discuss how you can help them. A good speech can yield multiple leads from the same event, which is great leverage.

5. There are a few things to do at the conclusion of your talk. The first is to conclude or sum up what you have just delivered. The second and most important thing is to give a call to action. Actually, this most important part of the entire talk. This is where you get your leads. One of the easiest ways to do this is with an old school form for people to fill out. They can add their contact details and simple tick (or not) “Yes I’d like to know more about how you can help me”. There are a few more details for this call-to-action process, but the key is to get them to respond.

After the presentation, follow up with each of the positive respondents and set a face-to-face or Zoom meeting which will be your selling meeting.

Selling a Product Speech Preparation

The last thing I’ll cover in this article is preparation. You do need to prepare your selling a product speech. You won’t get a result if you try to wing it.

1. Map out your talk on paper using the structure above.

2. Prepare your call to action form (response form)

3. Practice your talk at home or in the office. It is important to practice out loud. Just running over it in your head doesn’t prepare you anywhere near well enough. Deliver your talk to the wall in your office multiple times. Make sure you leave enough time for people to complete your response form (this is a common mistake for new players).

4. Get yourself 75% ready, then go and deliver to a live audience. Think about your first 3 live presentations as being part of your preparation. Nothing can prepare you better than actually doing it ????.

I hope that this selling a product speech example is useful to you. Make sure that you download my free checklist for speaking at networking events. When you do, I’ll email you seven additional mini video tutorials. It’s really good stuff! Click here to grab it >>

As a final thought, once you become a person who can deliver a compelling speech about your product, you will have a distinct advantage over your competitors.

Let me know if you need any additional help.

You might also find these articles interesting

>> Public Speaking Course Brisbane information

 >> Public Speaking Course by James McNamara

>> Leadership Training on Public Speaking

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