• Email: [email protected]
  • Call Us: +27 (0)10 140 5756 (JHB)
  • Call Us: +27 (0)21 045 0202 (CPT)

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Insight Survey is a premier South African market research company with an impressive track record spanning more than 15 years. Our niche lies in bespoke Business-to-Business (B2B) and Industry research, which we have perfected over the years, to provide businesses with invaluable insights that aids decision making with reduced risk.  

Our objective , as a leading B2B market research company , is to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment. We believe that the right intelligence is crucial in making business decisions, especially when it involves significant investment.  

Our dedicated team of experienced researchers brings a wealth of industry knowledge to the table, making us the go-to market re search company in South Africa for businesses looking to make informed decisions. With us, you get access to cutting-edge market intelligence and actionable insights tailored to your specific needs.  

We ’ re not just experts in what we do, but also passionate advocates of the power of research to transform businesses. Insight Survey is more than just a research company in South Africa – we ’r e a partner in your journey to success !   

B2B Market Research

All industry research companies know that reaching professional decision-makers is no easy task.  We have robust acquisition channels, and utilising our network of specialised recruitment and panel partners, we can reach professionals across most industries and job roles.

Most importantly, interviews are conducted by researchers who have the necessary skills to communicate effectively with B2B respondents, ask intelligent questions and astutely probe responses so you gain the best B2B insights in Johannesburg, Cape Town and across South Africa.

Market Reseach Solutions

We believe in the power of market research to transform business strategies, enhance company performance, and drive growth. With our vast experience as a market research company , we offer tailored B2B services that equip business leaders with the insights they need to understand their industry better and make informed decisions.  

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B2B RESEARCH SERVICES

We offer all of the market research services you would expect to help grow your business, enter new markets, launch new products or better understand your internal or external environment.

INDUSTRY LANDSCAPE REPORTS

Access affordable, pre-packaged reports that deliver detailed market and competitive intelligence across various categories.

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B2B RESEARCH METHODS

We are experts at conducting Telephone Surveys, Online Surveys and Personal In-depth Interviews. However, we always select methodologies which will best meet your specific objectives.

Our Clients

We are a proudly South African company that have provided market research solutions and Intelligence reports to local and global brands. We have worked with some of the greatest companies and brands in their industries.

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‘You and your team are thorough and ensure that you understand our requirements and what we are trying to take away from the research. Your findings are presented in summary and detail, which allows us to take actions and implement countermeasures.’

Megan MacDonald

Head of marketing and pr.

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‘We have been impressed with their ability to successfully conduct interviews with CEOs and C-level executives of large corporates in South Africa. The Insight Survey team have proven to be professional and reliable, providing high quality research. Importantly, they always ensure delivery within the tight timing and deadlines provided.’

Amanda Louw

Marketing manager.

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‘Thank you very much for the outstanding piece of research done by Insight Survey for ExxonMobil – Qualitative Research Report for the Consumer/PVL Channel. I want to commend your team in terms of doing something different and insightful. Your team was exceptionally dedicated and professional throughout this process.’

Andreas Hadjidimitriadis

Field marketing advisor - africa.

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‘The highly experienced and professional team at Insight Survey once again delivered a customized solution of exceptional quality. They managed our expectations with excellence and kept us up to date at every stage of the project.’

Tracey Rowles

Group marketing strategy manager, tiger brands.

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‘The Actuarial Society was pleased with the quality of the work done by Insight Survey, including their ability to conduct research with C-level executives and the professional manner in which they conducted themselves in delivering timely and relevant project outcomes.’

Executive: Governance and Outreach

Actuarial society of south africa.

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‘The Insight Survey team were able to complete the project within very tight timelines and the service received was both friendly and professional. I highly recommend Insight Survey to any companies or individuals requiring high-quality, quantitative research.’

Commercial Manager – Special Projects

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B2B Market Research Services

We understand that smart business decisions are rooted in data-driven insights. As a leading B2B market research company in South Africa , we arm your company with key data and intelligence, based on your specific needs. Insight Survey is the market research company in South Africa that can help you navigate the path to success.

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Advertising and Branding Research

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Competitive Intelligence

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Customer Needs and Opportunity Research

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Customer Satisfaction & Loyalty Research

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Sales/Medical Rep Monitor

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Purchase Decision & Customer Profiling

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New Product Development

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Employee Satisfaction & Engagement Research

Industry reports.

Insight Survey provides comprehensive industry reports that give businesses a holistic view of their sector – from manufacturing to retailing. Our reports cover market size trends, key market trends, latest innovation and technology, industry drivers and challenges, retail and pricing analysis.   

As a trusted market research company in South Africa , we offer detailed market and competitive intelligence across a wide range of categories. These reports are invaluable tools for companies looking to improve their performance, identify growth opportunities, and gain a competitive edge.   

Whether you’re interested in the Beverage, Cannabis/CBD, Financial Services, Food, Healthcare, or Pet Care industries, Insight Survey offers affordable, pre-packaged reports. If our current portfolio of reports does not cover your industry or market, we are also able to put together a customised report, based on your specific needs.  

Financial Services

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Insightful Partnerships for Strategic Success ​

With over 15 years of experience as a leading B2B market research company , we understand the unique challenges that businesses face. Our dedicated team of experts is ready to work closely with you, offering personalised solutions tailored to your specific needs. From uncovering new opportunities for growth to providing invaluable industry insights, we’re here to help you navigate the complexities of the business landscape.  

By partnering with Insight Survey, you’re not only gaining access to our extensive expertise and resources – you’re gaining a strategic partner dedicated to your success !   

SAMRA and B-BBEE Certification

Insight Survey are accredited SAMRA corporate members and a verified Level 1 B-BBEE company.

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Market research in South Africa involves collecting, analysing, and interpreting information about your target market, industry, or business environment. This process helps businesses identify potential opportunities and challenges, make informed decisions, and develop effective strategies. Partnering with a market research company in South Africa like Insight Survey can help you conduct thorough and accurate market research.  

  • Primary Research : Collects first-hand data directly from the source. This includes interviews, surveys, and focus groups. 
  • Secondary Research : Gathers existing data from publicly available sources such as industry reports, market studies, and government publications. 
  • Qualitative Research : Explores opinions, attitudes, and motivations through methods like interviews and focus groups. 
  • Quantitative Research : Uses statistical analysis of numerical data to identify patterns and trends, usually collected through surveys.

Research companies provide businesses with valuable insights into their target markets, industry trends, and competitive landscape. They collect, analyse, and interpret data to help businesses make informed decisions and develop effective strategies. As a leading market research company in South Africa , Insight Survey offers a wide range of research services tailored to your specific needs.  

Researching a B2B company involves gathering information about the company’s products or services, market position, competitors, and industry trends. This can be done through primary research (e.g. , interviews with key stakeholders), secondary research (e.g., reviewing industry reports and news articles), and online research (e.g., visiting the company’s website and social media pages). Partnering with B2B research companies like Insight Survey can provide comprehensive insights into your B2B market.  

Get In Touch

Our team will respond within the next 24 hours, sooner if possible. If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).

Our Community Investment

Boost Africa Foundation is a Cape Town based NGO that assists children and their families living in extreme poverty to stay in school. This initiative aims to establish leadership and role models in these communities through education. Insight Survey is proud to be involved with Boost Africa Foundation to help inspire and develop the future legends of South Africa.

Get In Touch – CPT

  • Unit 154 B&C, Block E, Millennium Business Park, 19 Edison Way, Century City, Cape Town, 7441
  • +27 (0)21 045 0202
  • [email protected]

Get In Touch – JHB

  • 1 Wedgewood Link, Bryanston, Johannesburg, 2191
  • +27 (0)10 140 5756

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BMi Research is a full service market research provider with over 50 years experience across the South African market value chain.

With our consultative approach, we are able to provide our clients with services and tools that help their businesses grow..

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Project EAT Survey

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Project EAT Survey.

Have South Africans changed their eating habits?

BMi Research,( in collaboration with Spark Media) researched 900 million main meals eaten by South Africans per month. 

For a detailed insights presentation on the above please submit an enquiry below. 

The report data is also available for purchase at R10 000

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Project Eat Enquiry

Our research solutions, consumer behaviour & insights.

Understanding consumers is key to business and brand growth. We deliver consumer B2B research studies using qualitative and quantitative methodologies with modern field collection methods, including Online, CAPI, CATI and PAPI. BMi delivers actionable insights on bespoke studies to answer key strategic questions.

Pricing Intelligence

Specialising in reading the market environment, price tracking and measuring share of shelf within the retail and wholesale landscape. Partnering with our clients to support their strategic initiatives, we provide solutions to assess on-shelf pricing, promotional pricing and E-Commerce pricing within South Africa and neighbouring countries.

Meet the Team

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Michelle Daines

Research manager.

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Pricing Solutions Manager

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Greg Avramit

It director, testimonials.

BMi Research’s service has always been professional, prompt, and efficient, driving collaborative efforts to maximise the return on investment through tailormade pricing reports for Massmart banners.

We found BMi to be world class in many ways. They have been our preferred supplier since the 1980’s and their service has always been friendly, helpful, courteous and above all professional.

Press & Media

research companies south africa

Refreshing 2023 performance by ready-to-drink beverage sector

The ready-to-drink (RTD) cold drink market, including sparkling soft drinks...

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Energy drinks category continues its double-digit growth trajectory

The ready-to-drink (RTD) energy drinks category continues to be the...

research companies south africa

Shrinkflation hits SA’s beloved marshmallow Easter eggs

Chocolate marshmallow eggs have long been a favourite in South...

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Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

South Africans are changing the way they eat their main...

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Packaging industry buckles under loadshedding pressure

Packaging industry buckles under loadshedding pressure By Dr Dana Braithwaite,...

research companies south africa

New rapid response CX online tool helps retailers tap into SA’s growing e-commerce market

South African e-commerce retailers are on the cusp of scoring...

research companies south africa

IMAGES

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  4. Full list of research institutions in South Africa (2023)

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  5. In 2023, Find The Best Market Research Companies In South Africa

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  6. In 2023, Find The Best Market Research Companies In South Africa

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