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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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32 Customer Review Sites for Collecting Business & Product Reviews

Published: July 10, 2023

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Table of Contents

• Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

• Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

Free Customer Referral Templates

45 email & social media templates to ask for referrals and spread the word about referral programs

• Email Templates to Ask for a Referral
• Email Templates for Following Up with a Referral
• Social Copy Templates About a Referral Program

You're all set!

Click this link to access this resource at any time.

Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

• Amazon Customer Reviews
• Consumer Reports
• Consumer Affairs
• TripAdvisor
• Google My Business
• Influenster
• HubSpot's App Marketplace
• FinancesOnline
• Compare Camp
• TrustRadius
• Salesforce AppExchange
• Better Business Bureau
• Facebook Ratings and Reviews
• Top Ten Reviews
• Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

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What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

• Amazon has over 300 million users who can see your review.
• Amazon's rating system is straightforward and easy to understand.
• Amazon offers a product ranking feature that rates your product's popularity.
• Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

• Reviews on Wirecutter are in-depth and highly researched.
• Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
• Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

• Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
• Even though this is a paid subscription service, it's free to list your company on Angi.
• If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

• Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
• Since Choice evaluates products and services independently, its reviews are unbiased.
• Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

• Over 500,000 websites are rated on Trustpilot.
• Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
• Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
• Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

• TestFreaks has 100 million crawled reviews from over 15,000 sources.
• TestFreaks provides a content moderation team that analyzes content in over 20 languages.
• TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

• Which? offers more than 8,000 free reviews.
• Which? tests and reviews more than 3,600 new products every year.
• To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
• Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
• Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

• Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
• Consumer Reports has spent over $30 million on testing and rating products.
• The company plans to test more than 8,500 new products in 2021.
• There are over eight product categories to choose from — each having several subcategories within them.
• Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

• Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
• Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
• The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
• Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

• TripAdvisor has collected over 887 million reviews for eight million companies.
• TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
• The average TripAdvisor Plus member saves about $350 the first time they use their membership.
• TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

• Yelp has roughly 184 million monthly users worldwide.
• Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
• Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
• Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

• Google is the world's largest search engine and controls over 90% of the search engine marketshare.
• Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
• It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
• Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

• There are over six million users who are actively leaving reviews on Influenster.
• Influenster users have left over 50 million organic reviews on the website.
• Influenster sends its users "VoxBoxes" where they can test out new products for free.
• Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

• There are more than 500 apps featured in HubSpot's App Marketplace.
• Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
• Customers have the option to upvote reviews that they find helpful.
• The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

• FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
• The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
• FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
• The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

• Over 100,000 companies use Compare Camp every month.
• There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
• Each category provides a "Top 10" list of the best software available in that section.
• If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

• There are nearly 1.4 million reviews featured on G2 Crowd.
• G2 Crowd offers a video review option where users can record themselves leaving a review.
• When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
• G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

• There are over 300,000 customer reviews posted on TrustRadius.
• TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
• TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
• Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

• GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
• GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
• GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
• When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

20. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

• There are over five thousand products that are listed in Salesforce AppExchange.
• This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
• Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

• There are more than 5.4 million business profiles listed on the Better Business Bureau.
• As a government-sponsored organization, you can trust that its reviews are unbiased.
• Attaining your BBB accreditation shows that your business is reliable and trustworthy.
• Last year in the United States, BBB reviews were accessed more than 120 million times.
• 88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

• There are about 90 million reviews, salaries, and insights listed on Glassdoor.
• Over 60 million people use Glassdoor every month to research a company or provider.
• Reviews are left by employees who have experience working with that company.
• When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

• Employers can view discussions in real-time from verified employees.
• Get authentic, anonymous, and unfiltered reviews.
• Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

• Manta has data on 35 million businesses spanning across 149 countries.
• Every month, Manta adds 14,000 new listings to its website.
• It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

• There are over 1.5 million validated customer reviews posted on Capterra.
• Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
• Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
• Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

• HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
• HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
• HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

• There are more than 2.7 billion users who are active on Facebook each month.
• To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
• 2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
• Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

• There are over 300 million daily active users on Twitter.
• Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
• Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
• Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

29. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

• There are over 55 million monthly active users on Foursquare.
• Over two million businesses are using Foursquare to connect with customers.
• Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

30. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

• Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
• Each company profile has a "view services" tab that explains exactly what the organization has to offer.
• Superpages provides a service that evaluates your brand's online reputation for free.
• Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

31. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

• Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
• Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
• For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
• Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

32. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

• You have complete control over the format and rating system for your reviews.
• You can dictate which reviews you want to publish on your website.
• Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

Don't forget to share this post!

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Tired of Yelp? 14 Alternative Business Review Websites

Table of Contents

The modern consumer thrives on information. Before making a buying decision, customers have long sought out the opinions and experiences of others to find out whether or not a company is credible.

Today, this process is quick, easy, and accessible to anyone with a computer or smartphone and an internet connection. There are few better sources of information for consumers than business review websites.

Yelp is considered the top review site for marketing local businesses . However, it is far from the only reputable business review site. Others may even prove more beneficial for niche products or services.

These 14 review websites are worth looking into if you need honest feedback or ways to improve your business.

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid – they are from actual customers sharing their honest feedback.

For instance, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website.

When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experience, you help other potential customers decide whether or not to use that company in the future.

Another way for businesses to solicit honest consumer feedback is by conducting business surveys .

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

• They create social proof. If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
• They improve SEO. If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
• They help you provide better customer service. Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Responding to online reviews , both positive and negative, boosts engagement and helps you steer the narrative surrounding your business.

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and show up in local search results. It’s free to list your business and information like your business location , hours, and phone number.

You can also invite your customers to leave you a review on Google.` Collecting Google reviews and responding to them shows that you care about customer feedback; more reviews will help you rank higher in Google searches.

To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews setting in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

Other unexpected ways Facebook benefits businesses include helping you build an online brand, create professional bonds with competitors, and find top job candidates.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees that its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which come in the form of a letter grade. Businesses that sign up for Angi can interact with members, establish a profile, and respond to reviews about their company. The highest-rated businesses can also earn advertising for deals and discounts.

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints.

As the BBB is a trusted organization, its ratings could significantly impact a small business. The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries.

This effort makes a business more trustworthy in consumers’ eyes. With accreditation (and its fee), a business can receive increased exposure online, access to workshops and webinars, and much more.

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to all kinds of resources.

This includes articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones.

If you’re concerned about your brand’s online reputation, the guide to choosing a reputation management service can manage your social media, perform online monitoring and reporting, and more.

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business, you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it provides a way for current and past employees to rate the companies they work for. It is a vital tool for job searching, letting job seekers learn as much about a company as possible.

With Glassdoor for Employers, you can read reviews of your company as a workplace and find quality candidates for a position.

8. HomeAdvisor

This site is similar to Angi, helping customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, HomeAdvisor Pro allows you to connect with other HomeAdviser users in your area in search of a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email,  letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

With a membership, business owners also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Expand your social media marketing efforts beyond reviews by using social media marketing solutions to streamline your campaigns and manage your posts and accounts.

Manta is a small business directory that helps local American businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of the site’s features.

11. MerchantCircle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. PlanetRate

Unlike most other review sites, PlanetRate isn’t tied to a specific category or service. So, whether your business is a restaurant, hotel, boutique or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business.

VendOp’s goal is to connect people with vendors that best match their needs. A potential customer can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can gain a better understanding of who they’re working with while helping other vendors improve their services.

Jamie Johnson and Jennifer Post contributed to the writing and research in this article.

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Looking for company reviews by employees? Job review sites are essential for your job search , whether you’re seeking a long-term career or job satisfaction. Discover how these sites can help you find the perfect job match with the income and fulfillment you desire.

Key Takeaways:

Job review sites can help you learn about potential employers from the point of view of the employees who work there.

Sites where you can read employee reviews include Glassdoor, Jobcase, Comparably, and more.

When using job review sites, it’s important to remember to take everything with a grain of salt as the reviews can be subjective – if possible, it’s best to read multiple reviews on different sites.

10 job review sites

These are ten of the most common and most popular sites for company reviews by employees. It’s best to stick with the known websites because they’re where people are most likely to comment on their job experiences.

Glassdoor. Probably the best-known website for employee job reviews, this is a must when it comes to a successful job hunt.

Fairygodboss. This is a review site that’s dedicated to the female perspective. The goal is to help women find jobs where they’re treated fairly, paid comparably, and where they’ll truly love their jobs.

Vault. Vault not only looks at employee reviews but it asks interns to review their internships , and it also looks to gather academic reviews. This can be an excellent resource for people who are looking to get a foot in a dream company and work their way through school, internships, and a professional career.

Kununu. This company was founded in Austria in 2007, and it’s considered the Glassdoor of Germany. But it has expanded, so it’s not just for Germany anymore. They’ve integrated their reviews into the company profiles on another job site and helps you determine if that’s a company you’d like to work for.

CareerBliss. The bliss score is determined by answers to questions about job satisfaction, employee happiness, and salary. They do have a job board, so you can see available jobs, but their biggest benefit to the user is the job review board which is entirely propelled by user-generated content.

Jobcase. Jobcase is a social media platform that focuses on users in the United States. There are discussion boards, company reviews, user profiles, job listings, and more.

This site can be what you make of it. If you’re looking at several different sites, then it definitely needs to be on your radar because you can ask questions and get responses from people working in the company.

Blind. This is an anonymous website that encourages professionals to discuss their workplace environment , share advice, and give some feedback. They promote transparency and hope that by doing this, there can be some productive changes in workplace environments.

Comparably. Comparably is known for providing a detailed breakdown of a company’s culture , compensation, and employee satisfaction. It’s definitely one to check out if you’re serious about a company or if you’re comparing a few of them and want to end up in the best position.

The Job Crowd. This is a website designed for users in the U.K., so if you’re not in that market right now, it’s not going to be a big benefit, but it does provide a lot of information. It doesn’t hurt to look at the conditions of jobs like yours in other countries.

InHerSight. This is another anonymous job review site that is specifically focused on women in the workplace. They look at the opportunity, schedule and flexibility, enrichment opportunities, family importance, and company culture.

Why check a job review site

It’s important to understand that this part of your job search is for you, and reading employer reviews empowers you with knowledge about a company and its leadership. The employer really doesn’t care if you take that extra step and look at what their employees think of them. In fact, some employers would probably rather you didn’t do that at all.

Your primary goal in checking a company review is to learn what people who work in the company think of them. What their real work atmosphere is like and how their employees feel.

You’ll be hearing a lot of great things from HR , the hiring manager , and recruiters about the company, but isn’t it the opinion of the actual workers that matters most?

One thing to remember when reading reviews is that you need to take them with a grain of salt; that is, you should look for an overall impression and not just one person’s sour grapes.

Think about reviewers. Often, they say something when they’re unhappy or dissatisfied. Not all reviewers are going into a review to let people know about a good or even just a mediocre experience.

Some review sites don’t rely so heavily on employee reviews; instead, they do their own checks to see how a company stacks up against the competition. This can be really helpful, but remember, these are not company insiders, so they don’t have all the information that an employee would share, which means that the following list of job review sites is great for your job hunt.

Tips for using company review boards

If you’re going to use a company review board as a part of your job search, these four tips can help you make the most of it.

Use more than one. Don’t simply rely on one job review site to provide information. This is too one-sided, and it can be swayed by a handful of very vocal employees. It’s best to use several different sites and then weigh each one.

Don’t take reviews as gospel. You know that your experience in life is different from everyone else’s. Even the exact same thing can be different for you than it is for another person.

Pay attention to trends. If you hear from a few job boards that the vacation sucks, then take this information with you into the interview.

Be careful about your posts. It seems right that if you use the information from a job review site that you should also contribute. And this is probably true, but you need to also protect your professional reputation.

Company reviews FAQ

How can I trust the authenticity of employee reviews on company review sites?

Ensuring the authenticity of employee reviews on company review sites can be challenging, but these platforms employ several measures to maintain credibility. Reviews often undergo moderation to filter out fraudulent or biased content. Look for detailed and balanced reviews that provide specific examples and experiences rather than overly positive or negative ones. Additionally, consider checking multiple sources and cross-referencing information to form a more accurate picture of the company.

Are there specific job review sites tailored to certain industries or job types?

Yes, there are job review sites that cater to specific industries, job roles, or career levels. Some examples include Glassdoor, which covers a wide range of industries, and niche platforms like NurseFly for healthcare professionals or Dice for tech-related jobs. Tailored review sites can provide more relevant insights for job seekers looking for specific information related to their field or career goals.

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Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

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Small Business Trends

26 business review sites where customers rate you.

If you buy something through our links, we may earn money from our affiliate partners. Learn more .

Business review sites are an essential part of the customer buying journey today. Purchasers make snap decisions about a firm simply by reading business reviews — without ever calling your company, setting foot in your store or visiting your website.

What is your presence like on review sites? Have you found all the sites where customers review your business? Are the reviews mostly positive?

Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.

Best Business Review Sites

The following 26 sites include the best B2C review sites, important for businesses that sell to consumers (examples: Yelp and HomeAdvisor). We also identify the best B2B review sites, for businesses that sell to other businesses (example: G2). Focus on the sites applicable to your industry so you can reap the benefits when buyers use them to make purchase decisions.

1. Google My Business

Google My Business (GMB) is the single most crucial review and listing tool for local businesses. It is is one of the top review sites, replacing what was previously called Google Local. An essential tool for garnering a credible online reputation, it can also help with ranking your business in various kinds of search results. Use this Google My Business Cheat Sheet to get started.

2. Bing Places for Business

Bing Places for Business is the Bing search engine’s version of Google My Business. Consumers can leave ratings and reviews about a company. Local businesses, including businesses with multiple locations, can claim their listing and complete a profile to add their listings to Bing Places, all for free. Once verified, information will appear in Bing Local search and map results.

3. Facebook Ratings and Reviews

Facebook is much more than a social media portal to share posts. The hugely popular social media site is also where followers can leave ratings, reviews, and recommendations on a business’s Page using its Facebook Ratings and Reviews platform. Businesses can turn off ratings and reviews in their Facebook Page settings.

4. Better Business Bureau

The Better Business Bureau (BBB) prides itself on being an ethical marketplace that allows individuals to recommend businesses. The BBB is one of the oldest and most trusted sites, and verifies all consumer reviews. Businesses can also become a BBB accredited business , and the Better Business Bureau assigns its own ratings from A to F but these ratings are independent from reviews by the public.

5. Amazon Customer Reviews

Amazon has been allowing consumers to post reviews about products since 1995. Garnering a string of 4- or 5-star reviews on this leading online retailer’s site can help businesses generate many new sales and build a solid reputation. Business reviews also apply to any listing in Amazon’s Handmade section and to service providers in the Amazon HomeServices section.

Some small business owners and marketing managers have a love-hate relationship with Yelp , feeling that positive reviews at times get less visibility than negative ones at the site. However, you can’t deny Yelp’s importance. Its pages show up frequently in internet searches. It’s a consumer destination, too. The site also trains companies to respond to reviews. A Yelp listing can help businesses manage their online credibility and reputation. Yelp is one of the top review sites and an important place to encourage potential customers to do business with you.

7. Foursquare

Using its Swarm and CityGuides apps, Foursquare lets users check-in and rate venues they visit. Users can also leave “tips” for others visiting the establishments. Companies that sign up for Foursquare for Business can take advantage of user analytics. Businesses can also add their own tips to Foursquare and make customer reward offers. Foursquare data is often included in other sites and maps.

8. HomeAdvisor

If you operate a home improvement business or provide services to homeowners, listing your services on local business review websites like HomeAdvisor and collecting business reviews can positively impact your business and help you get new customers. All reviews placed on HomeAdvisor go through an extensive screening process and are verified by the site’s moderators.

9. Yellow Pages

You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there.

10. TripAdvisor

TripAdvisor is a review platform focused on the hotel, travel, restaurant, airline, or entertainment industries. Customers share reviews of hotels and other establishments connected to the travel industry. Given that TripAdvisor has collected more than 878 million reviews, it’s in every travel business’s interest to claim its listing and generate positive reviews on one of the largest travel sites in existence.

11. Angie’s List

Angie’s List is regarded as one of the most credible business review sites, being early to offer business listings. Reviews cannot be from anonymous sources on Angie s List, which again, adds to the credibility of the evaluations posted there. Companies can set up a page on Angie s List for free where customers can leave reviews.

12. TrustRadius

TrustRadius is an online review source designed for software businesses. Adding to the credibility of TrustRadius is the fact that all reviewers are authenticated via LinkedIn. This enables users to view what their connections on LinkedIn say about their business and software products.

13. OpenTable

If you own or run a restaurant, registering on OpenTable will enable customers to make reservations and write reviews. Restaurants receive a star rating on OpenTable based on the number of reviews and the percentage of people who recommend the restaurant. Naturally, the higher the review rating, the better a restaurant’s credibility and online reputation.

14. PlanetRate

PlanetRate enables customers to write reviews on businesses of all industries. Companies can register on PlanetRate and actively collect reviews. Users can write in-depth analyses of companies on PlanetRate. Any positive feedback on this review site can influence how consumers perceive your business.

15. Salesforce AppExchange

Salesforce AppExchange is an enterprise cloud marketplace designed to extend the Salesforce platform. It lets users rate businesses through a five-star rating system. Businesses with a Salesforce AppExchange app can keep track of their app’s rating and monitor their online business reviews.

16. Trustpilot

Trustpilot allows businesses to generate a profile page and encourage customers to provide reviews. Companies can send customizable review invitations for a higher-level paid membership fee and share their reviews and social ratings on social media.

17. Glassdoor

Glassdoor users can search reviews and ratings of more than 700,000 businesses around the world. Employees can also share what it is like to work for a company on Glassdoor. With candid and honest reviews about a business’s services, products, and what it is like to work for, Glassdoor can be an invaluable source for enhancing a company’s reputation with prospective employees.

G2 (formerly known as G2 Crowd) is a business review site for companies that sell software. Business software apps are ranked on a five-star scale. With more than five million business users heading to G2 each month to read reviews and buy software, having quality ratings on G2 can directly influence business buying decisions.

Customers can search for vendors of a particular industry and specification on VendOp . The site provides a portal for purchasers to share their experiences with other customers. Users can search reviews by ratings, service, and location on VendOp.

Manta is mainly a business review site, one dedicated to small business. Business owners can claim and customize their page to improve online visibility and marketability. Consumers can search from millions of businesses, and registered users can leave star ratings and write reviews.

Avvo is a business review site for attorneys. Consumers can review their lawyer for the benefit of other consumers and assign up to 5 stars. Avvo claims to include 97% of all lawyers in the United States in its database, and also lists them by practice specialty. All reviews are subject to approval by Avvo, which separately provides its own rating of 1 to 10, based on specified criteria.

WebMD is a vast site getting over 100 million visitors a month, containing medical information for consumers. It also has listings of doctors and dentists, and allows consumers to leave business reviews of them.

23. FinancesOnline

FinancesOnline is an independent review platform that addresses B2B, SaaS, and financial companies. It helps users find and compare software products and services best suited to their needs. They can also read customer product reviews and reports from experts. Currently, the site has more than 50,000 online reviews from users of software products.

24. Merchant Circle

Opening its virtual doors in 2005, Merchant Circle has more than 15 million local business listings across the U.S. in its database. Consumers refer to Merchant Circle to find businesses, read reviews by consumers, and get competitive quotes from companies they seek out. Make sure you claim your business listing. It can be a source for acquiring new customers.

25. Sitejabber

Sitejabber is a site with online reviews of businesses which also lets customers get answers to questions from other customers and the business itself. After making a purchase, customers can leave their own feedback and get help resolving any issues that may arise.

Which? is an independent not-for-profit UK-based consumer review site that reviews services and products and then writes and shares the reviews. Managing to have commendable reviews written about your products or services on Which? can go a long way in generating a sound and credible online reputation.

Business Review Sites Comparison

Other review sites.

Over 100 larger sites allow user-generated reviews, plus many smaller niche-specific ones.

Some prominent review sites include:

• General & Local Businesses : CitiSearch, Local.com, ConsumerAffairs
• Product & Service Reviews : Viewpoints
• Handmade & Vintage : Etsy
• Books : Goodreads
• Automobiles : Cars.com, Edmunds, CarGuru
• Services & Freelancers : Care.com, Thumbtack, Fiverr
• Food & Restaurants : Zomato
• Travel & Accommodation : VRBO, Airbnb
• Real Estate & Housing : Zillow, Houzz, Apartments.com
• Financial : Bankrate
• Apps : Apple Apps Store, Google Play

What is a Customer Review?

Customer reviews are a form of customer feedback. They usually include some text, as well as a star rating of 1 to 5 stars, with 1 being poor and 5 being excellent.  While there are many places you can find online business listings , the sites below go beyond listings and are popular places for customers to leave reviews.

A customer review is a powerful tool in the digital era, acting as a word-of-mouth endorsement or critique based on firsthand experience. Beyond its basic definition, a customer review can significantly influence a potential customer’s perception and decision-making process. About 72% of U.S. consumers have written a review for a local business.

Reviews create a sense of community around a brand, with customers often engaging in discussions and sharing experiences. There are various forms of customer reviews:

• Text Reviews : The most common form, offering detailed opinions and experiences.
• Video Reviews : Growing in popularity, these provide a visual and personal touch, often perceived as more authentic and engaging.
• Image-Based Reviews : Customers share photos of the product in use, providing visual proof of their experience.

The psychological impact of these reviews is profound. Positive reviews can build a sense of trust and reliability around a brand, while negative reviews can raise red flags for potential customers.

However, even negative reviews, when managed well, can demonstrate a company’s commitment to customer satisfaction and improvement.

The Benefits of Business Reviews

Consumer trust.

Potential customers often trust peer reviews over traditional advertisements or promotions. This trust stems from the belief that fellow consumers provide unbiased, genuine experiences. Businesses with higher ratings and positive reviews often enjoy greater credibility in the market, resulting in increased customer acquisition.

Business Improvement

Feedback, both positive and negative, can be invaluable for businesses looking to refine their products, services, or overall customer experience. By acting on customer insights, businesses can address underlying issues, improve their offerings, and demonstrate a commitment to customer satisfaction.

Enhanced Visibility

Positive reviews can significantly bolster a business’s online reputation. The algorithms of many review platforms promote businesses with higher ratings, making them more visible to potential customers. This increased visibility can drive more traffic to a company’s website or physical location, potentially leading to increased sales and growth.

Engagement and Customer Relationship Building

Responding to reviews, both positive and negative, offers businesses a chance to engage directly with their customer base. Addressing concerns, thanking customers for positive feedback, or offering solutions to problems can foster customer loyalty and show potential clients that the business values its community.

Informed Decision Making

Reviews can act as a gauge for understanding market trends, consumer preferences, and areas of innovation. By analyzing feedback patterns, businesses can make data-informed decisions about product development, marketing strategies, and service improvements, ensuring they remain competitive and relevant in their industry.

5 Tips for Leveraging Business Review Sites

The following best practice tips will help you use online review sites to get highly sought-after, positive reviews.

Claim Your Business Profile

Claiming your business profile on various review sites is a crucial first step in managing your online presence. When you claim your profile on platforms like Yelp, Google My Business, and TripAdvisor, it allows you to manage the information displayed about your business. This includes updating contact details, business hours, and responding to customer reviews.

Once claimed, it’s essential to regularly update your profile. For example, posting about any new services, special events, or promotions can keep your profile fresh and engaging. It’s also a platform to showcase your business’s personality through photos and posts.

On Google My Business, for instance, regularly updating your profile can improve your visibility in local search results, making it easier for potential customers to find you.

Encourage Business Reviews 

Encouraging customers to leave reviews is a delicate but essential part of managing your online reputation. Start by creating a culture that values customer feedback.

Train your staff to remind customers to leave reviews post-purchase or service. You can also use follow-up emails or texts as gentle reminders.

Remember to make the process as easy as possible for customers. Provide direct links to your review profiles in your digital communications.

On-site, QR codes that lead directly to review platforms can be a convenient option for customers.

Embrace each review as the equivalent of free advertising and an integral part of your digital marketing through happy customers.

Don’t Incentivize Reviews

While it’s important to encourage reviews, offering rewards or incentives for them can backfire. It’s essential to adhere to the guidelines of review platforms. Incentivizing reviews can lead to biased feedback and may violate the terms of service of many platforms.

Instead, focus on creating exceptional customer experiences that naturally prompt customers to leave positive reviews. If customers express satisfaction in person or via email, suggest that they share their experience online. Always express gratitude for any feedback given, whether incentivized or not.

Don’t Write Fake Reviews 

The temptation to bolster your business’s online presence with fake reviews should be avoided at all costs. Fake reviews can severely damage your credibility and can lead to penalization by review platforms.

Consumers are increasingly savvy at spotting inauthentic reviews, and getting caught can result in long-term damage to your reputation.

Focus on authentic customer experiences and use negative reviews as an opportunity to show how your business responds constructively to criticism. Transparency and honesty in your online presence are critical to building lasting trust with your audience.

Respond to Negative Reviews

Handling negative reviews with grace and professionalism is crucial for maintaining your business’s reputation. When responding to a negative review, it’s important to remain calm, professional, and empathetic. Apologize if necessary and offer to rectify any legitimate issues raised.

Your response should be personalized, addressing the specific concerns of the reviewer. Offer to continue the conversation offline to find a resolution. This not only helps to potentially salvage a customer relationship but also shows other customers that you’re committed to their satisfaction.

Publicly responding to and resolving negative reviews can turn a potentially harmful situation into a display of excellent customer service.

It turns out that 30% of consumers reverse negative reviews on online review sites when the company responds, according to a survey by ZenBusiness. Yet, only 12% of consumers say their reviews are often or always responded to. Therefore, by responding, you gain a real advantage over all the other small businesses that never respond.

Do I Still Need My Own Website if I Have Review Site Listings?

You should always have your own company website. Some businesses use their Google My Business profile, Facebook page or other business review sites as a replacement for a website of their own. But this is not wise, for one simple reason: third-party sites are outside of your control.

If Facebook decides — however unjustly — to delete your Page, it could take weeks or months to appeal and get it back, if ever. An effective digital marketing strategy should include both your own website as well as business review sites.

Should I Display Reviews on My Website?

Yes. A number of software apps are available to help with aggregating reviews and displaying them on your site. The software reminds customers to review your business post-sale. The apps also automate collecting reviews that have already been published on third-party sites, and provide widgets so you can embed and display reviews on your own website. Examples: GatherUp , Reviews.io and BirdEye .

Top 17 Company Reviews & Ratings Sites [2021 Update]

Company review sites are a top resource for job seekers. You can think of them as a “Yelp for employers/companies”.

It’s important to know where job seekers doing their research so you can manage your employer brand and reputation. 

So I created a list of 17 top company review sites to reference. Some sites feature employee-based content like reviews and ratings. Others produce their own employer reviews by analyzing companies on their own.

• Methodology
• Great Place to Work
• FairyGodBoss
• CareerBliss
• The Job Crowd
• Rate My Employer
• Rate My Internship

METHODOLOGY

We ran the top company reviews sites through an SEO (search engine optimization) tool called ahrefs to give us an “ahrefs Rank”. ahrefs defines this as “the strength of a website’s backlink profile compared to the others in ahrefs database, with rank #1 being the strongest.” Here’s an example of the Indeed’s ahrefs rank. 

Ahrefs isn’t perfect but it provides a third-party “apples-to-apples” measurement to compare these company review sites. 

Here are the top 17 company reviews sites that give a detailed, accurate look at employers:

Indeed’s employer reviews are segmented into a list of the best places to work and has around 500 companies that are reviewed and rated by current and past employees. Indeed is more like Glassdoor (both are owned by Recruit Holdings Ltd.) in the way employee reviews are conducted and also provide individual ratings as well as cumulative ratings.

Indeed’s Company Review Rundown

• Overall Company Review Rating Scale
• Work/Life Balance Scale
• Compensation/Benefits Scale
• Job Security/Advancement Scale
• Management Scale
• Culture Scale
• Pros & Cons

ahrefs Rank: 546

2. Glassdoor

Glassdoor is a well-known employer review site that has built a database of 8+ million company reviews, leadership/management ratings, salary reports, job interview tips, employee benefits reports, and workplace insights. All data is generated by “the people who know the company best” (employees).

Glassdoor’s Company Review Rundown

• Overall Company Review Rating Scale: 1-5
• Recommend Company To A Friend Scale: 0-100%
• CEO Approval Rating Scale: 0-100%
• Interview Ratings

ahrefs Rank: 1,010

*note: Kununu focuses on German-based companies.

Kununu is an employer review site that gives job seekers an inside look into companies *before* they work there through authentic company reviews.

They also empower all employees by encouraging them to share their real work-life experiences.

Kununu’s Company Review Rundown

• Kununu Score
• Recommendation Rate
• Employee Ratings (based on 10 criteria)
• Applicant Ratings
• Culture Rating

ahrefs Rank: 2,394

4. The Muse

More known for it’s job board and career advice, The Muse is building out a great database of company/employer ratings and reviews.

My favorite feature is the employee videos section. They consist of a 1-2 minute long video about the company, employee experience, and more.

The Muse Company Review Rundown

• Company Overview
• Employee Videos
• In-depth Office Location Slideshows
• Department-specific content
• Links to Job Openings

ahrefs Rank: 3,555

Australian owned and operated employer review site that is a great source of feedback and reviews from employees. Candidates can easily search ratings, reviews and jobs for a huge set of companies.

Seek’s Company Review Rundown

• Work/Life Balance
• Career Development
• Benefits & Perks
• Working Environment
• Diversity and Equal Opportunity

ahrefs Rank: 4,497

6. Great Place to Work

Great place to Work offers some of the most in-depth employer reviews. While GlassDoor offers individual employee feedback , Great Place to Work’s employer review system is based on a collective rating of all current employees’ feedback on an anonymous survey in six different areas. They also provide great visuals on employer statistics giving potential job candidates multiple ways to look at data.

Great Place To Work’s Company Review Rundown

• What Employees Say Scale: 0-100%
• About Company
• Company Awards
• Perks & Programs
• Compensation Programs
• Employee Benefits
• Demographic Visuals (Charts & Graphs)
• Hiring Outlooks
• Advice On How To Get Hired

ahrefs Rank: 7,306

BuiltIn focuses on employers and jobs in tech (exclusively). They help tech talent find their professional purpose and they help employers tell their stories, BuiltIn is the intersection at where these two cross. The company review pages are comprehensive and also feature employee reviews and a Q&A section.

BuiltIn’s Company Review Rundown

• Perks & Benefits
• Job Openings
• Technology Used
• Articles mentioning company/company news

ahrefs Rank: 14,702

8. Comparably

Comparably is a company review site focused on compensation and company culture data. With ratings for gender, diversity and overall culture, Comparably offers things candidates are really looking for when researching a company. Some employers prefer Comparably versus Glassdoor because it allows you to better control surveying current employers (Glassdoor includes ratings from former employees who sometimes are disgruntled).

Comparably has one of my favorite interfaces out of all of the employer review sites with clean, readable graphs and visuals.

Comparably’s Company Review Rundown

• Company Culture Score (Includes breakdown by Department)
• Gender Score
• Diversity Score
• Reviews from Employee
• Salary Information
• Competitor Comparison
• Anonymous Q&A with Employee

ahrefs Rank: 26,137

Vault provides employer ratings, reviews, and rankings on 5,000 companies in over 120 industries. Rather than an employee review based site, Vault does most of their company research in-house and provides some really in-depth information on each department. This site does have some free content (overview and some rankings) on companies, but in order to get the good stuff you will need to subscribe to Vault for a fee.

Vault’s Company Review Rundown

• Review on each department
• Financial Performance
• Mergers & Acquisitions
• Recent Company News & Press Releases
• Industry Reputation
• Career Advancement
• Quality of Life
• Salary & Benefits
• Interview Process

ahrefs Rank: 28,333

10. Fairygodboss

*note: All content on site is based/focused women.

One of the largest career communities for women. Fairygodboss’s mission is to providie free resources for highly motivated women to connect with other career-minded individuals and companies. Millions of women visit Fairygodboss for career connections, jobs, community advice, virtual events and hard-to-find intel about how companies treat women.

Fairygodboss’s Employer Review Rundown

• Employee Reviews
• Parental Leave

ahrefs Rank: 29,425

11. CareerBliss

Another trending company review site is CareerBliss. Serving multiple perspectives (employers, job seekers and recruiters) CareerBliss is a one stop shop for job seekers looking for information on an employer.

CareerBliss has some of the most complete salary data including salary by position and in-depth salary comparisons to the national average and geographical averages.

They also have an annual employer of choice award for the top 50 Happiest Companies in America .

CareerBliss’s Employer Review Rundown

• Bliss Score – Includes multiple user-generated data points like job satisfaction, pay-scale and overall employee happiness to calculate the “Bliss Score”
• # of job openings
• Average Salary (across company)
• Employee Reviews (based on 8 criteria)
• Company Salary Distribution
• Salary by Position
• Compared to national avg. salary of position
• Compared to avg. salary of position at specific location

ahrefs Rank: 69,938

Professionals anonymously communicate in private company channels and openly with users across industries. Blind is a place where 3.5MM+ professionals worldwide share advice, provide honest feedback, improve company culture and discover relevant career information.

Blind’s mission towards transparency breaks down professional barriers – empowering informed decisions and inspiring productive change in the workplace.

Blind’s Company Review Rundown

• Career Growth
• Compensation
• Company Culture

ahrefs Rank: 105,615

13. Jobcase

Jobcase provides lots of capabilities for job seekers. They offer a couple of cool features including a cool Q&A style message board where community members share experiences at that company. They also gives you the ability to connect with current employees on social media.

Jobcase’s Company Review Rundown

• Company Snapshot
• Employee Profiles (and if you have any connection to them)
• Upcoming Hiring Events

ahrefs Rank: 110,439

14. InHerSight

InHerSight is a completely anonymous platform to measure how well companies support women employees, from office suites to executive suites, in cubicles and in warehouses.

Women employees can rate and review their experience at companies and can get matched to a job at a company that shares their values.

InHerSight’s Company Review Rundown

• Opportunity
• Schedule & Flexibility
• They also have a subsection of ratings for each of the 5 categories above.
• Employee Comments
• Cool Feature —  You can filter ratings by career level, race/ethnicity, sexual, sexual orientation, and parental status.

ahrefs Rank: 131,693

15. The Job Crowd

Focused on graduate employers and employees the job crowd hosts thousands of reviews for potential candidates to read. They do a great job not only providing individual employee reviews, but also have reviews on specific job titles and positions. Their employee reviews are based on the premise of what the best and worst things are about the company and the employer profile has information on working hours, salary, and interview tips.

The Job Crowd’s Company Review Rundown

• Employee Rating
• Job/Workplace Reviews
• Individual Job Reviews
• Employer Profile
• Open Graduate Jobs
• Best and Worst Things About Company

ahrefs Rank: 446,163

16. Rate My Employer

RateMyEmployer is a project by jobWings.com careers inc., a Canadian company in the online recruiting industry.

Many employers use Internet search engines and social networking sites to research potential employees and use what they find in their candidate screening process.

So jobWings.con decided that it would be fair for job seekers to be able to do some kind of background check and pre-employment screening too!

Rate My Employer’s Company  Review Rundown

• Management’s skills
• Compensation and benefits
• Work/Family Balance
• Advancement
• 15 other criteria

ahrefs Rank: 3,042,041

17. Rank My Internship

Rank My Internship is a company review site focused on internships and co-op experiences. Rank My Internship is one of the best resources to learn more about internships and the companies offering them.

Rate My Internship’s Company Review Rundown

• Interview Questions
• Culture Content

ahrefs Rank: 50,568,443

Why I wrote this?

Company review sites aid job seekers in making decisions. It’s important to know these employer review sites so you can manage your brand and reputation. 

If you have company ratings and reviews or an employer of choice award from a company listed above, our Career Site Builder let’s you add it to your job pages.

June 15, 2016 by Nick Misa in Employer Branding

• AI Recruitment (1)
• Applicant Tracking System (16)
• Candidate Engagement (10)
• Candidate Experience (5)
• Company Career Site (42)
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The 6 Best Employee Review Sites to Learn More About a Company

Find out what employees think about working for a company before accepting a job offer. Here are some of the top employee review sites.

You're advancing to the next stage of the hiring process and wondering what it would be like to be a successful candidate and work for the company. The good news is that there are ways for you to learn about the organization's culture thanks to the World Wide Web.

You can learn first-hand from employees currently working for the company or who are past employees. Some sites have rankings based on various categories, such as the best companies that practice diversity or the best companies for jobs in particular industries.

1. Legacy.Vault.com

Legacy.Vault.com is a site where you can investigate companies under four main categories: accounting firms, investment banks, consulting firms, and law firms. Depending on the company, you can find an overview of the company at a minimum. With the sites under the four main categories, you can learn about company rankings in relevant categories and, in some cases, see employee survey results and why you would want to work with the company.

For companies that fall outside the four main categories, you can access an overview of the company and see available employment programs such as summer internships. Legacy.Vault.com has been providing detailed information on what it's like to work for a particular profession, company, or industry, helping you place yourself in a position to create the career of your dreams.

In addition to company rankings and employee reviews, Legacy.Vault.com also provides industry guides with topics such as internship guides and how to improve your behavioral interview skills, to name a few. If you're interested in learning about other sites where you can research companies, you might want to check out the best websites to know about your potential employers .

2. FairyGodBoss

FairyGodBoss claims to be the largest woman-focused career community. Individuals submit reviews ranking companies on a scale from one to five stars. The company's mission is to help women in their community by providing a safe, inclusive environment and free resources for women who are highly motivated to connect with other career-minded women.

The reviews you find on the site can help women discover difficult-to-find information about how an organization treats its female employees. You can find the top 30 lists for the best company, technology company, finance company, company CEOs, consulting, and 2021. If you're looking to navigate public spaces safely, you may be interested in learning how the SafeUP app is helping women feel safer in public spaces .

3. Built In

Developers created Built In in 2011 as a social network and blogging platform. Since then, they have reinvented how talented people find their professional purpose by creating a vision of connecting the world through a shared human need for meaning and a passion for technology.

Through Built In, employers have an opportunity to tell their story, and people in the industry can join communities, connecting via their shared values and passion. The site is the best place for job seekers in technology to learn about the industry, carve out futures at organizations they believe in, and build connections with millions of fellow technology professionals.

With Built In, you can access employees that work for the company you're interested in and ask questions to learn about the company culture and work environment. If you're a recent graduate, you might be interested in learning about the lucrative technology careers for IT graduates .

4. GreatPlacetoWork.com

GreatPlacetoWork.com offers employee surveys, certification, and recognition for employers. To qualify to be on one of GreatPlacestoWork.com's lists:

• The organization must be in the United States.
• Have at least ten full-time and/or part-time employees.
• Be GreatPlacetoWork.com certified as of the list application deadline.

To become GreatPlacetoWork.com certified, an organization must survey its employees using the site's flagship assessment, the Trust Index, and complete a culture summary. An organization may require more than 50 employees to qualify for some lists.

GreatPlacetoWork.com selects the best workplaces using its "For All model" and methodology to evaluate its pool of Great Place to Work-certified companies. Great Place to Work recognizes the top-performing companies as the best workplaces.

5. Ivey Exec

If you're looking for an executive-level position, you should look at Ivey Exec. The company markets itself as "your source for executive-level jobs and career support." The website provides authentic and recent employee reviews, ratings, and company profiles. You can also get an in-depth view of areas that matter to fellow C-level colleagues.

You can search for companies by industry on the site or look for a specific company. Ivey Exec has a few preselected lists that you may be interested in checking out if you're looking for an executive-level position:

• Best Reviewed Companies
• Top Companies for Compensation
• Top Companies for Culture
• Women-Led Businesses
• Editor's Picks
• Companies Hiring

The site offers you the chance to get an idea of what it's like to work as an executive at a particular company with real-world experience from someone who's lived it. Ivey Exec wants you to have access to the information you need to make informed decisions about the future of your career.

The creators of JobCase developed the social media platform to help empower the U.S. workforce. The site features user profiles, co-worker praises, jobs, company reviews, and discussion boards. The company claims to have over 130 million users and over 20 million unique monthly visitors. The site empowers job-seekers in three ways: advocacy, job search tools, and community.

The discussion board is a Q&A style, where members share what it's like to work at a particular company. You can also connect with current employees at a company via social media to have off-the-record conversations to learn more about their experiences.

Find a Job Where You Can Be Happy

Before you accept a job offer, you want to be sure that you will be happy with your choice. Do as much research as possible about the potential employer to learn if you're a good match with the organization's culture. You may be pleasantly surprised to learn about the experiences of others working at a company you're interested in.

Since we spend most of our waking hours at our job, we should ensure we work in a culture and environment that aligns with our values and beliefs. If you're currently unhappy at work, you may be interested in learning how you can find happiness.

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Community Support

Local Impact Awards

40 awesome review sites to fuel your business growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Table of Contents

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory)
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

1. Google Business Profile (formerly Google My Business)

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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The Best Website Builders

By Melanie Pinola

Melanie Pinola is a writer focused on home-office gear. To find the best paper shredder, she has shredded enough junk mail to fill several bathtubs.

A website isn’t just a way to showcase your business, highlight your work, or write about your interests. It can be the biggest part of your online identity—a way to tell your story and establish a brand (and perhaps make some money). After researching 21 of the top website-building services, building 20 websites with 10 of the most promising ones, and changing hundreds of little things on each page, we think Wix is the best way to create a professional-looking website. Wix offers more templates than any other online site builder we tested and has the most powerful setup wizard, which makes it dead simple for just about anyone to create a site and tweak it to their liking. For those who have design experience or want fine design control over every element on a web page, Wix’s editor provides that, as well as an abundance of plugins to help you enhance and grow your website.

Everything we recommend

The best website builder

Wix is the most versatile tool for creating a website. With its two design modes, it can auto-build a site customized to your needs or give you full, pixel-level control. It’s both easy to use and full of features.

Buying Options

Square Online

A simple option for restaurant and retail store owners.

Square Online is the best choice if you want to create an online store or restaurant website, because that’s its entire purpose. It provides free hosting and is easier to use than the alternatives, but its design options are very limited.

WordPress.com

The best for blogging and for digging into html.

No other site builder we tested offers as many controls or as much flexibility for blogging as WordPress.com. You can also create other kinds of websites with it, though it’s tougher to customize than Wix if you don’t have coding experience.

Google Sites

The best free website builder for basic sites.

If you just want to build a simple website and don’t care about in-depth design customization, Google Sites is exceptionally easy to use and totally free. It’s ad-free, too.

How we picked

A website builder should be easy and intuitive to use. It shouldn’t require any knowledge of HTML, CSS, or other programming.

We looked for a variety of attractive, modern site templates that you can customize for different types of websites.

The best website builders offer tools for understanding your site’s traffic, SEO, and accessibility for people with disabilities.

Connections to popular apps such as Google Ads and QuickBooks help you enhance and get more out of your site.

Wix is simple enough that just about anyone can use it to create a website in minutes, but it’s also flexible and powerful enough for you to fine-tune every aspect of each page if you want to. If you’re new to web design or don’t want to spend a lot of time designing a website, Wix’s auto-site builder (called ADI, for artificial design intelligence) can do the job for you. Just answer a few questions about your style preferences and the kind of site you want, and you’ll quickly have a web page to start from. But Wix is also one of the most powerful, feature-heavy site builders we tested: When you want to take the reins from the AI, Wix’s main editor is packed with controls that can tweak every aspect of your site. Beyond the basics of site editing, Wix offers plugins for all sorts of uses, from online stores to restaurant sites to blogs to appointment-booking sites. And its SEO (search engine optimization), social media, and email marketing tools can help owners grow an online presence. A free, ad-driven version is available, but most people will want to upgrade to a paid plan to have a more professional-looking custom domain name and to remove the banner ad at the top of each page.

• Ad-supported version: free
• Starting monthly price (lowest plan): $19
• Starting monthly e-commerce price: $30

Square Online doesn’t offer as many design customization options as Wix or our other website builder picks, but this service offers the easiest way to build an online store or a restaurant website because it takes just a few clicks to add a featured-items section, a menu, a contact form, customer testimonials, an events calendar, and other crucial business-oriented features. If you use Square’s POS (point of sale) hardware to collect payments in person, using Square Online for a new site may be a no-brainer since doing so ensures that all your payment and inventory information stays in one place. It’s also free, with a discreet “powered by Square” footer—but upgrading to a paid plan allows you to use your own domain name and access site-traffic reports. Square Online doesn’t offer as many design customization options as the other website builders we tested, but its simplicity is a feature in itself.

• Starting monthly price (lowest plan): $16
• Starting monthly e-commerce price: $16

WordPress.com is the easiest way to get started publishing content online because it was originally designed for bloggers and other content creators who want to easily post new information for their readers. These days, it’s also a powerful platform for creating just about any kind of website, though the process is less automated and the templates are less slick than what you get from Wix. The free plan provides all the basics required to manage a website, but you need to upgrade to a paid plan to remove the WordPress.com ads, use your own domain name, and install plugins to enhance your site for marketing, social media, e-commerce, or other purposes.

• Starting monthly price (lowest plan): $7
• Starting monthly e-commerce price: $33 to $59

Google Sites comes free with every Google account, and it’s as easy to use as Google Slides, which makes it ideal if you just want to get a basic site up quickly and aren’t too fussed about the way it looks. As you might expect, Google Sites has built-in integration with all things Google: Maps, YouTube, Docs, Calendar, and more. It provides only 13 basic templates and a handful of preset site color and font themes, but you can still create a modern-looking website with it. The templates come with prebuilt modules and pages that are appropriate for the site type you select, including a menu for a restaurant site, for example, or a gallery for a photography portfolio. We think it’s best for setting up a simple informational website, such as a portfolio page or a site for a club or other group.

• Ad-free version: free

The research

Why you should trust us, who this is for, how we tested, our pick: wix, flaws but not dealbreakers, the simplest option for retailers and restaurants: square online, the best for bloggers or for people who know html: wordpress.com, a simple, completely free site builder: google sites, other good website builders, the competition.

I’ve written a number of Wirecutter guides to software, including tax software and team messaging apps . Before joining Wirecutter, I wrote about software and technology for sites such as Lifehacker, ITWorld, PCWorld, and Zapier; Weebly.com , a former Wirecutter website-builder pick, was one of my freelance writing clients, too. And before my writing career, I spent more than a dozen years as a graphic designer and web designer for a small marketing agency. I learned to code in HTML, PHP, and JavaScript way back before website builders existed, and I helped clients set up their websites and online stores. (We had to transfer files using an FTP server! By plugging in the computer to a phone line with a 56k dialup modem connection!)

While researching this guide, I interviewed several design experts, software engineers, and website accessibility experts via email. This group included Dianne Cyr , a professor who teaches website design at Simon Fraser University; David Kadavy , author of Design for Hackers ; Meenakshi Das , a software engineer at Microsoft and an accessibility advocate; and representatives from accessibility organizations CaptionCall and Sorenson Communications , Accessibility Partners , and Peaces Of Me Foundation .

A website builder is an all-in-one service that can help you get a professional-looking site up and running quickly and easily—no coding or design experience required. Unlike web design software you install on your computer, such as Dreamweaver , a website builder runs in your browser and guides you through everything from registering a domain name (if you don’t already have one) to designing your site to adding important features or web pages, such as a contact form or an online shopping cart. It even hosts your site for you.

Most site builders offer dozens—if not hundreds—of site design templates you can select to customize, as well as an intuitive interface (usually drag-and-drop) for rearranging text boxes, images, and other elements on a web page. If you’ve ever worked on a PowerPoint or Google Slides presentation that involved text blocks, images, and other objects on a single page, you’ve got a leg up on learning how to use a website builder.

At about $20 a month for access to the service (or about $30 a month for an e-commerce site)—including site hosting and tools to market your website and optimize it for search engines—a website builder is a relatively small expense for a business that’s making a profit. But before diving in, consider how much time and effort you want to spend creating and maintaining your own site. You can set up a basic website in an afternoon, but the more features you want and the more customized you want the design to be, the more time it will take to perfect and to keep up-to-date. (We spent at least a day with each of our picks just getting to know the design options, the editing interface, the administrator controls, and the add-in options.)

Just as some people are better off paying a professional to do their taxes , paying a web designer to set up and update your site may be the better option for you. This might be the case if the following apply:

• You’re averse to making many small decisions. You can simply select a template, edit the text and images on the page, and call it a day. But to make your site stand out from that of everyone else who uses the same template, you’ll probably want to customize the colors, fonts, features, and more to reflect your brand. Most websites have a whole lot of elements to customize, and not everyone has the patience, interest, or eye for the task.
• You already have a website that you’d like to move to a website builder. Getting the exact same look and feel is difficult with most website builders because they don’t let you import HTML, CSS, and other code. ( WordPress.com is an exception, as it lets you export all your content in the event you want to run a self-hosted WordPress site.) At the same time, you may find that one of our picks can create a site that looks and functions better than what you currently have, and websites built with a good site-building app can be much easier to update and improve.
• You’re not sure what you want your site to look like in general or what features you need. A good website designer can help you sort out the right design and elements for your site based on the information you share about your business, your goals for the site, and your audience or customers. A pro can also help you avoid making poor design decisions. Templates provide a structure for getting started, but they don’t prevent anyone from making a mistake like forgetting to add alt text to an image or choosing low-contrast text such as light-gray text on a dark-gray background, both of which are examples of issues that make your site less accessible to visitors.

Prices for professional web design vary depending on how complex your site is (and what each designer charges), but a quick scan of designer marketplace 99designs offers some insight: At this writing, for a custom website built from scratch, designers quote a wide range, from $600 to more than $3,000. For help with designing and customizing a site created with a website builder such as Wix or Shopify , prices start at $550. If you’re unsure about designing your own website but are drawn to these website builders because they make it easy to update a site once it’s created, hiring someone to help you with the initial design might be the best option for you.

For our 2021 update to this guide, we researched 21 of the most prominent website building services, considering their pricing, features, and design templates. We decided to not test services that didn’t offer a free trial, lacked basic features like site stats, or were meant for creating one-page landing pages for marketing purposes.

Based on our interviews with web design experts, as well as Wirecutter staffers’ experience creating their own websites, we landed on the following criteria for a good build-it-yourself platform:

• A user-friendly interface: A website builder should require no coding knowledge whatsoever to put a site together, and it should allow other people to easily update the site even if they didn’t design it originally.
• A free trial of some kind: Websites, and especially online stores, are complex endeavors, so a service should give you time to kick the tires before you spend any money. Finding out that a platform lacks a key feature shouldn’t happen after you’ve paid and gone through all the effort of setting up the site.
• Pricing in line with most of the competition: A website builder shouldn’t cost significantly more than the industry average, which is roughly $20 to $30 per month. We gave extra points to services that offered a free plan, even if they had ads.
• Site templates that suit a wide range of industries and types of companies: We especially favored those that don’t require you to source a wealth of high-quality images just to get a page up and running. Where possible, a site builder should offer built-in stock-art options for people who don’t have a library of photos or illustrations.
• Basic analytics and SEO: Traffic reports and search engine optimization tools help you understand how your site is doing with traffic and make it more discoverable. We also considered the guidance that website builders offered to help build a search engine-friendly site.
• Website accessibility features: We looked for built-in tools or advice to help make a website accessible for all visitors, including those who are blind or have low vision. According to the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG) , this includes things like code or markup that defines the structure of content on the page, as well as the way in which text, images, and sounds are presented.
• Timely, friendly, effective customer support: Live chat and phone calls during business hours are best, but fast email response is okay.
• Integration with other apps: Connecting your site to Google Ads, QuickBooks, ShipStation, and other apps can help you run your business more efficiently.

For any business-related website, reliability (it doesn’t go down, or uptime is as close to 100% as possible) is crucial. We couldn’t test this aspect directly, and most website providers don’t offer reliability guarantees, but our picks are services that are large enough that outages are uncommon—or at least only as common as most large-scale server outages that affect the internet from time to time.

Based on the above criteria, we decided to test 10 website builders: GoDaddy Website Builder , Google Sites , Shopify , Square Online , Squarespace , Ucraft , Webflow , Weebly , Wix , and WordPress.com .

It’s hard to tell whether a website builder will do everything you need until you try it. Features such as whether it autosaves your changes—something you might assume it would do—aren’t listed in most apps’ marketing materials.

So I built websites using each of our 10 finalists. To start, I used each one to create a basic homepage and a contact page. In doing so, I noted the answers to the following questions:

• What design templates can I choose from? What about the breadth and quality of the selection?
• How easy is it to change the site’s overall appearance and how much design control does the site builder offer? (For example, can I specify a specific HEX color code ? Are there helpful photo-editing tools?)
• How intuitive is the user interface for both designing the site and customizing its settings, such as changing the site title or publishing/unpublishing the website?
• What add-ons are available for different types of sites, such as an e-commerce website, a restaurant, a photo portfolio, or a blog?

I also checked out each app’s customer support and its security and privacy policies. Most of the apps have built-in help tools, and sometimes the services also offer detailed help forums or FAQ sections, but every app we tested had one or two quirks that left us wanting to ask “How do you…” questions, so a quick support response was crucial.

After that preliminary testing, I took a deeper dive by building a more advanced type of website. I created a restaurant site (“Wirecooker”) with a contact form, a menu, and embedded JavaScript code from a free restaurant-booking service, TableAgent . (Please don’t visit us in our Long Island City, New York, office expecting wine and cheese.) I also added a blog to this site, an online store to sell fake scones, and several modules and plugins, including an embedded Google Map. I also looked at the designed sites’ accessibility using Chrome’s built-in DevTools and the WAVE Evaluation Tool Chrome plugin . Finally, I asked my 15-year-old daughter—who created a website in Google Sites once for homework but otherwise has no web design experience—to test our contenders. I watched as she tried to create the same website about dragons and other mythological creatures with varying degrees of success and satisfaction.

For the 2018 version of this guide, a dozen Wirecutter staffers also built their own websites using some of our current picks.

Wix makes it easier to build an informative, attractive, and useful website than any of its rivals. In our testing, Wix’s site generator—which asks you a few questions regarding what kind of site you want to create, what features you want to add, and what style you prefer—offered the fastest way to set up a site tailored to personal or professional needs and individual style preferences. For those who prefer to be more hands-on, Wix’s site-editing interface also offers the most control (aside from WordPress, which allows you to edit HTML directly) over the look of every element on a page. It provides the most built-in plugins to enhance a website, too, including search engine optimization (SEO), marketing, and accessibility tools.

Wix comes in two versions: an ADI (for artificial design intelligence) wizard and a more comprehensive editor. The ADI is the easiest way to get started: Answer the questions mentioned above, and Wix whips up a website with sample text, photos, and pages relevant to your industry. It’s surprisingly smart. For example, when I specified that my website was a wine store (“Wirecorker”), the ADI offered wine-colored themes and pages relevant to the shop, such as a store-policies page. Other services, if they ask you any questions about your business at all, ask only for the category of your business (as WordPress.com and Squarespace do) or if you have a Facebook page (as Jimdo does). Wix’s ADI works even better if your address is in Google Maps, if your social media pages contain your logo, or if you have an existing site, because it can pull in the graphics for you.

Wirecutter’s Jenni Gritters has built sites using Squarespace, Wix, and WordPress; after our testing, she said she recommended Wix for anyone looking to get a small-business site off the ground. “It’s the easiest to use of the three, with pre-built templates that look original and literally no space to mess things up,” Jenni wrote in her testing notes. “If people want a pretty website with little to no effort, Wix is a great place to land.”

If you want more control over every aspect of the page—everything from the exact size (in pixels) of a menu to the precise location of a photo (in X and Y coordinates)—you can switch from the ADI to the main editor. It allows you to drag and drop anything on the page, while also providing sticky guidelines for lining things up. You also get pixel-level control over text sizes, unlike in competing site builders, which limit you to a few (often maddeningly small) sizes. Wix is the best option if you have previous design experience or want to fiddle with the site elements to make each page look just so .

In contrast to the 30 or so templates the ADI offers, the full site editor offers more than 500 templates. Most of them don’t require you to supply high-resolution images to make them work, and you can search Shutterstock, Unsplash, or Wix’s own photo gallery for images to add visual flair to your site. The templates are organized into specific business or use categories. For example, Wix’s “Fashion & Clothing” section has “Accessories Store” and “T-Shirt Store” subsections, and the “Photography” section has “Commercial & Editorial,” “Events & Portraits,” and “Travel & Documentary” subsections. These specialized options are more useful than some other services’ overly broad categories, and their straightforward naming makes it easier for you to find a look that suits your needs than Squarespace’s templates, which have vague names like “Paloma” and “Pulaski.”

Having this freedom to add, remove, move, resize, and customize each element of the page could lead to overenthusiastic mistakes. Wix offers simple undo and redo buttons, and it saves a new version of your page every time you make a change. This is definitely not the case with perhaps the most heavily advertised site builder, Squarespace , where tapping Control+Z or Command+Z to undo sometimes works but sometimes doesn’t, and cleaning up mistakes can lead you to wipe out other page elements accidentally or leave you wandering through the settings menus. Squarespace also doesn’t autosave changes, which is one of the main reasons we decided not to make it a top pick.

In our tests, Wix’s interface made it abundantly clear how to change, remove, or move elements (text blocks, photos, dividers, and more) on the page. Getting the functional parts of your site working—contact forms, menus, interactive maps, social integration, or even online ordering—is easy with Wix, especially considering that most relevant templates have those sections set up. When we did contact customer support over chat, the agents were helpful even when we had a free plan.

Despite being easy to use, Wix also offers many robust tools to enhance your site:

• a vast array of “apps” or plugins to do things like manage product inventory or advertise on Google and Facebook
• SEO tools to guide you in picking the strongest keywords, updating a site’s meta (search-friendly) description, being mobile-friendly, and more
• marketing and sales tools such as free email campaigns, a chatbox, and the ability to collect recurring payments from customers
• an accessibility wizard that scans your site for issues and assigns automatic alt text to images based on their filenames

Wix offers a free plan for those who don’t need or want to use their own domain name; the site is published with a mywebsite .wixsite.com URL. With a free account, Wix places an ad for its services at the top of each website page. We prefer the less prominent branding of other website builders’ free offerings: WordPress.com and Square Online place their ads less distractingly in the footer of the website, while Google Sites doesn’t display ads at all. We think it’s worth upgrading to a Wix paid plan to remove the ad, use your own domain name, and get more storage space and bandwidth. (The free plan comes with up to 500 MB of bandwidth and up to 500 MB of storage space.)

Most small businesses aren’t likely to bump up against the 2 GB bandwidth or 3 GB storage limits of the Combo plan ($19 per month or $14 per month if paid annually, at this writing). However, if you know you’ll need a lot of storage—for example, for posting high-resolution photos or videos—you might want to look at Wix’s pricing for its higher-level plans. All the other website builders we tested, except for Google Sites, don’t have bandwidth or storage limitations (and Google Sites’s limits, such as its cap of 1,000 pages per website, are generous ).

An inherent flaw of Wix’s more detailed design options is that if you change a lot of the elements of a template, you can end up making bad style choices with the type, images, layout, sizing, organization, or any other element of web design. In other words, total freedom of expression is also total freedom to make an ugly site.

Wix won’t interfere if you really want to use Comic Sans and a low-res image of a greasy sandwich to poorly advertise your diner. None of the other site-building apps did much advising, either, but their editing tools didn’t offer as many opportunities to make a disastrous design blunder. Also, because Wix is so robust, its administrative section has a ton of menus, which can be overwhelming. All the menus are clearly labeled and organized, though.

Once you pick a template on Wix, you can’t switch to another template—you have to rebuild the site from scratch if you want a totally new look. Template switching doesn’t work wonderfully on other website builders, as it usually produces a number of errors and odd leftovers, but swapping between templates is at least possible and works fairly well with WordPress.com.

If you switch from using the ADI to the full editor, changes you make in the editor might not stick if you switch back to the ADI, but Wix warns you of this possibility before you do so.

Wix’s Combo package contains most of what we think small businesses need, but it imposes monthly limits on file storage (3 GB) and bandwidth (2 GB). Although the limits are generous enough that they shouldn’t affect most small businesses, some of Wix’s competitors, including Square Online and Squarespace, offer unlimited storage and bandwidth at or below Wix’s price.

Panelists in our 2018 testing complained of difficulty in removing page features (sidebar text boxes, large images, contact forms) from certain templates without messing up the page’s general layout. Unless you use a single-page layout (or a “strip,” in Wix terms), template elements are not modular, and wiping out an entire container means having to smoosh together the elements around it to make up for the empty space. That’s true for most website builders, though, in our experience.

Wix doesn’t allow for editing a website’s style sheet (CSS files) and doesn’t provide deeper access to the HTML behind the page or FTP access to the files. There is a Dev Mode, however, called Velo, which lets you paste code into the site, add JavaScript, or connect your site to external APIs .

Not to be confused with Squarespace, Square Online is a website builder provided by Square, the payment-processing platform you may have used at your favorite coffee shop. It doesn’t offer the breadth of stylish template options that Wix and other site builders do. Instead, Square Online presents you with a standard layout to which you can add modular elements, such as text boxes, a photo gallery, a map, or featured items. Where it really excels is in the simplicity of setting up an e-commerce or restaurant website—all the common features for those kinds of sites are highlighted in the main editing menu. Although you don’t have as much design control with Square Online as you do with Wix, we found Square’s website builder simple to use, especially for managing inventory and showcasing featured products. Best of all, it’s free if you don’t need a custom domain name; you pay only the standard credit card processing fees for transactions.

You won’t find much variety from one site made with Square Online to another because the main layout is standardized. The color, font, and layout options for sections or items on a page—such as a block of text with a photo—are also quite limited. For some people, however, this simplicity (fewer editing tools and plugin apps to bother with) is a plus.

Adding pages, customizing background colors, and inserting components is straightforward, though different from other sites’ drag-and-drop approach. When you click on any section of a page, the customization options all appear in a panel on the left—rather than directly next to or above the item. To move a section up or down on the page, duplicate it, or move it to another page, you have to click a menu in the left panel. Having that one-stop editing location adds to the simplicity of customizing a site in Square Online, and we liked the clean, uncluttered user interface.

As expected for a site builder owned by a credit card processing and POS (point of sale) provider, Square Online does an excellent job of helping you list items to sell. Wix has its own powerful e-commerce tool, but to add products there, you have to leave the main site editor. With Square Online, you can add or edit items without leaving the page where you list them. The editor also intelligently adds fields to each product depending on the category you select. For example, for “food and beverage items,” the form offers fields to enter a nutritional value or to label the product as vegan or gluten-free.

Similarly, for restaurants—which Square Online is also designed for—you can add or edit menu items directly in the editor, unlike in Wix, where you do that in a separate section of the site builder. There’s an option to upload a PDF menu, too.

On the back end, Square Online provides all the tools a retailer might need to run their business, from inventory management to checking abandoned carts to orders reporting. If you use Square for in-person sales, you’ll find that the website reports integrated into Square are quite handy. On the downside, the site offers only a few SEO and social media settings, such as making the site visible to search engines or not, and we couldn’t find any built-in accessibility tools.

One problem we kept running into is that sometimes Square Online would redirect us to a page hosted at Weebly.com —a help page or a settings page or, sometimes, an “Oops!” error page. Weebly (a former pick in this guide) was recently acquired by Square, and the integration of the two platforms seems to have some kinks that need working out. During our tests, customer support was helpful but difficult to reach due to strange redirects to Weebly.

Another issue we found is that the small text size and low-contrast design of Square Online—light to medium gray text on a white background—makes it harder for people with low vision to use. This is a design trend we’ve been seeing everywhere that we hope will go away soon.

You can use Square Online to run a blog, but its features are barebones. You can use it to create a static non-store site, too, but because the design options are limited, we think most people are better off going with one of our other picks for those purposes.

Square Online is completely free if you just want to create your site and have it hosted at Square with a Square subdomain, as in mywebsite. square.site. The free version adds a discreet “powered by Square” footer that’s less in-your-face than Wix’s branding, which appears at the top of its free sites. To remove the branding and get access to site-traffic, sales, and marketing reports, you can pay for a plan; subscriptions start at $16 a month ($12 a month if billed annually). Square Online also provides an option to create single-item “buy buttons” that you can add to an existing website to sell products, but this feature doesn’t let visitors add several different products to a cart before paying—something Shopify Lite allows with its own buy-button feature.

WordPress is the world’s most popular CMS (content management system), supporting over 40% of all websites . That’s because it’s especially powerful and versatile, particularly for websites that are heavy with text and photos or videos. Whereas other website builders provide optional blog sections, WordPress is designed for blogging: It comes with tools to manage comments, contributors, publication times and date formats, an RSS feed, and more. More than 50,000 WordPress plugins are available to enhance your site. And unlike any of the other website builders we tested, WordPress allows you to directly edit the code behind your web pages, as well as to export or import your site content if you decide to change website hosts.

If you want to host your own site, you can get the free software from WordPress.org or through most website hosting providers; if you prefer an all-in-one option, WordPress.com provides hosted sites (free and paid) that you make in the same software. There are pros and cons to both options: If you don’t mind maintaining your own site and finding a hosting provider, installing WordPress yourself gives you access to all of the available WordPress plugins for free—and it’s likely to cost less than WordPress.com’s Business plan. However, WordPress.com requires a lot less work to get a site up and running, and a 2021 test conducted by Review Signal found that WordPress.com had the fastest page-load time of any hosting service for WordPress.

In any case, the WordPress software works similarly whether you host your own site or let WordPress.com handle it, and you can import and export your data if you need to change hosting services. For our testing, we used the WordPress.com-hosted website builder.

WordPress.com offers about two dozen free website templates (or “themes”), some modern and stylish, others a bit dated. You can buy individual premium templates with more complex layouts, or you can upgrade to a Premium or Business plan to access premium templates as part of your subscription cost. (If you host your own WordPress install, you can find approximately a gazillion free and paid templates across the internet.) Unlike in most other site builders, you can change the template for your site at any time, without having to start over from scratch.

Once you select a template, you can customize it to a great degree. You can choose a preset color palette, specify your own colors, or select colors from the handy suggestions that WordPress.com offers based on the photos on your page. You can also specify font pairings for headers and body text. We found Wix’s site editor, with its drag-and-drop controls, to be just a bit more intuitive and powerful, but a site hosted on WordPress.com is highly customizable, too.

Editing items on a page is straightforward: Click a “block” (or navigate to it with the Tab key), and a pop-up menu allows you to move it up or down, duplicate it, or change the alignment on the page. If you know HTML, you can edit the code instead of using the visual editor. None of our other picks give direct access to editing the HTML behind the page. At one point during our testing, we ran into a puzzling issue while trying to edit the HTML of a block: For some reason, WordPress.com flagged as a problem parts of the code that the site builder itself had auto-generated . Fortunately, it offered the option to resolve the problem automatically.

You can use WordPress to create a basic website with static pages, as many people do, but the app shines most when it comes to blogging and other content creation. (Wirecutter itself is built on WordPress.) Wix and other site builders offer blogging capabilities, but WordPress (including WordPress.com) was specifically designed for blogging and provides all the tools a blogger needs and then some. You can schedule pages and blog posts to go live at a specific time, insert widgets like a tag cloud or latest comments on a post, insert videos or photo galleries, display an excerpt of a post , show related posts , manage comments, and a whole lot more. The administration interface for managing plugins, media, users, and settings is easy to use, too.

One of the most compelling reasons to use WordPress (whether on WordPress.com or your own hosted version) is access to more than 50,000 plugins to customize and grow your website. WordPress.com includes a free suite of plugins called JetPack to monitor page-load time, adjust security settings, automate backups, scan for malware and other security threats, clear spam from comments and forms automatically, and improve SEO. To install other plugins while using WordPress.com, you need to upgrade to a Business or eCommerce plan; self-hosted WordPress sites don’t have that limitation.

We appreciated WordPress.com’s strong accessibility features, including warnings when the app notices an issue with your design (such as low-contrast text) and a view that shows an outline-like list of all the blocks on the page so that you can jump to a block using a keyboard. Some templates are also labeled as “accessibility ready.”

WordPress.com provides 24/7 support via live chat for paid accounts with a Business or eCommerce subscription; support for the free plan and the cheapest paid plan (Premium) comes via the public community forum. (In contrast, for free plans, Wix offers 24/7 support by phone or email and 24/7 live chat depending on your location.) With WordPress.com, the good news is that because WordPress is so popular, there’s a good chance that if you have a problem, someone else has encountered it, too, and there’s a discussion about it on the forum.

The free version of WordPress.com gives you 3 GB of storage, adds branding in your website’s footer, and requires you to use a subdomain, as in mywebsite .wordpress.com. This is better than Wix’s free plan, which gives you only 500 MB of storage, also requires you to use a subdomain, and has a more in-your-face ad at the top of the page. Upgrading to a paid WordPress.com plan, which starts at $7 a month ($4 a month billed annually), adds email support, additional storage space, the ability to accept payments, and the ability to create premium content available only to paying subscribers. This is a better starting price than Wix’s $19 a month, but WordPress.com’s Business and eCommerce plans are higher than Wix’s comparable plans .

One concerning side note: Both WordPress’s domain-search tool and its image search often provided distinctly gendered results. When searching for a domain, I entered “Melanie,” and the top suggestion was “Hotmelanie.com.” I got different, more business-oriented suggestions when I typed in “Mel.” The same happened with “Roberta” and “Rob.” And during testing, my daughter used the image-search tool to look up photos of unicorns and mermaids; the results, full of dubious pictures of sexy women, disappointed both of us, although the photos were provided by Pexels , not WordPress.com itself. We didn’t have this issue with any of the other site builders' domain-name recommendations or image-search tools.

If you just need to build a basic site and don’t care too much about customization or aesthetics, Google Sites will help you get the job done easily, for free. Anyone who uses Gmail or any of Google’s other services already has access to Google Sites , and building a website will be instantly familiar to anyone who has used Google Slides . It’s so easy to use that the service is being taught to elementary school students. Although Google Sites offers fewer templates, design options, and features than our other picks, it has all the necessities for building a basic website. And there’s no denying its attractive $0 price and lack of “powered by” branding, which other site builders plaster all over their free sites.

Google Sites offers only about a dozen templates, most of which are pretty basic looking. But while few in number, the templates cover a wide range of website needs, including events, projects, restaurants, service businesses, and hobbies. Once you select a template, Google Sites creates relevant pages and features for you. For example, if you select the restaurant template, the site builder adds a press-quotes or customer-reviews section on the home page, a menu page, an about page for your chef’s bio, and a contact page. As in most other website builders, once you choose a template, you can’t switch to a different one. You can, however, quickly style the website through a choice of a handful of preset themes.

Editing web pages is as easy as selecting an item on the page and using the pop-up menu to format or customize it. The drag-and-drop interface allows you to move elements or resize them, although you don’t get as much control as you do with Wix. As you might expect, you can embed items from other Google apps, such as Google Calendar, Google Forms, and Google Maps.

That’s about it. Unlike our other picks, Google Sites offers no live customer support, no built-in site metrics (although you can connect your site to, you guessed it, Google Analytics), and no blogging or e-commerce tools. However, if you use another app—such as OpenTable for restaurant bookings—you can add JavaScript code to embed that app’s widgets on your site.

Google Sites has some size limits , but we doubt that most people would brush up against them, and your website storage doesn’t count against your Google Drive space. If you have over 10,000 images on your site, more than 1,000 pages, or more than 6 million characters on a page, you’re in trouble (for more reasons than the fact that Google Sites won’t support your site). A Google representative told us that customizable themes (for example, color palettes and line-spacing controls) are in the works—and that’s something we’re looking forward to, as it will allow you to make your site fit your brand better and look less generic.

Did we mention that Google Sites is free? You can host your site with a Google subdomain or bring your own custom domain name.

The $9-per-month Shopify Lite plan is a good option if you have just a few products to sell and already have a website built on a platform that doesn’t have its own e-commerce tools. It allows you to sell items through an embeddable buy button that works in Wix and most other website building services, on Facebook, or through a hardware POS device. The plan should cover a business that’s mostly focused on brick-and-mortar sales but sells online occasionally. However, we think it’s simpler to use one of our top picks’ own e-commerce tools; that way, you’ll have everything in one place rather than having to copy product codes from one app to the next. If you want to scale up, Shopify’s other plans offer comprehensive hosting and site-editing tools, as well as an unlimited number of items and infinite image storage, shipping discounts, scaling transaction fees, and the like. Although Shopify is at least on a par with other site builders—if not even better—when it comes to tasks like setting product details and managing orders and inventory, we found its site editor less intuitive and more difficult to use.

You might consider Squarespace instead of Wix if you want a less complicated site-editing interface or if you like one of its templates better. Squarespace offers lots of plugins and an excellent suite of reporting and other tools, similar to Wix, and its 70 or so website templates are slick and elegant. We appreciated Squarespace’s intuitive interface (its dashboard is a bit less cluttered than Wix’s) and found it easy to add pages, blocks of text, photos, and other elements. Aside from some wonkiness we experienced in testing (sometimes the site wouldn’t load) and the way the site builder leans toward creating low-contrast elements, our main complaint with the service is that Squarespace has no autosave function. This made us nervous during testing because it’s all too easy to close a tab by mistake or for a laptop battery to run out of juice mid-edit.

Services we tested

GoDaddy’s Website Builder offers many features for free, including email and social media marketing, 24/7 support, PayPal payment acceptance, appointment scheduling, and a content-creation tool. It also has a pleasant interface. However, we had a hard time finding a way to set sitewide style preferences, such as font size and background color, and it was slower than our picks in adding stuff like products or photos.

Ucraft offers a free plan, but it’s very limited: You can’t embed HTML or JavaScript code, use Google fonts, or easily customize graphics blocks. We found it tricky to add or edit elements on a page because many settings were buried in menus. And when we tried to contact support via chat, the service was offline on a Thursday at 7 p.m. Eastern.

Webflow is perhaps the most powerful website builder we tested. But it’s too advanced and tedious to use for non-developers due to its overwhelming number of menu items (similar to what you find in Adobe Dreamweaver or Illustrator). If you’re not creating websites for a living, you’re better off going with Wix or WordPress to get a fine level of design control without feeling out of your depth. (And if you are interested in creating websites for a living, learning HTML, CSS, and JavaScript or PHP would likely be better for your career.)

Strikingly and Jimdo are both one-page site builders for businesses that want to tell customers about themselves and maybe link somewhere else. We liked their ease of use but preferred our picks’ greater flexibility.

Simvoly offers no built-in photo editing or cropping features—or, at least, our tester couldn’t find them. It also lacks an undo function, and our tester described the page and menu setup as “mind-boggling.”

Services we considered but did not test

Zyro offers inexpensive plans starting at $5 a month at this writing, but the basic plan comes with restrictively small allowances for storage space (1 GB) and bandwidth (3 GB). A Website Planet review of the service noted an issue with their test site looking different on desktop and mobile—the fix, to edit the mobile view separately, didn’t sound appealing to us.

Having happily used HostGator’s website-hosting service in the past, we were interested in its website builder . But there’s no free trial, and we prefer a service that you can try before paying rather than investing time and having to ask for a refund within the 45-day guarantee period.

Like Wix, Pagecloud automatically generates layouts based on your needs, but it also lets you manually adjust the layout on a pixel-exact level. However, it’s more expensive than Wix and has fewer features overall.

Although Webnode is relatively inexpensive, its own website looks generic and simple. That, plus a few complaints about customer service on Trustpilot , gave us pause.

Yola has unimpressive reviews from other publications, and Yola branding appears even on sites made on one of its paid tiers.

BigCommerce and Duda were more expensive than our picks but didn’t add any extra features.

SiteBuilder , uKit , and Site123 don’t allow you to preview their templates or view example client sites. You have to create an account to see them.

Cargo (aka Cargo Collective) seems dedicated to sites for publications, with a tight focus on artistic and abstract expression.

Meet your guide

Melanie Pinola

Melanie Pinola covers home office, remote work, and productivity as a senior staff writer at Wirecutter. She has contributed to print and online publications such as The New York Times, Consumer Reports, Lifehacker, and PCWorld, specializing in tech, work, and lifestyle/family topics. She’s thrilled when those topics intersect—and when she gets to write about them in her PJs.

Further reading

The Best Business Card Printing Services

by Erin Roberts

We tested nine business card printing services and found that Moo delivers high-quality cards and is easy to use.

The Best Electronic Cutting Machines From Cricut and Silhouette

by Jackie Reeve and Arriana Vasquez

If you’re a crafter who needs to cut materials like cardstock or vinyl, we think the Cricut Explore 3 is the best electronic cutting machine.

The Best Password Managers

by Andrew Cunningham, Thorin Klosowski, and Max Eddy

Everyone should use a password manager, and after researching dozens and testing six, we recommend 1Password because it’s secure and easy to use.

The Best Online Fax Services

by Melanie Pinola

If you need to send occasional faxes for free, no service does it better than Dropbox Fax . Need to fax sensitive info? Give mFax a try.

Find Keyword Ideas in Seconds

Boost SEO results with powerful keyword research

The 12 Best SEO Services in 2024

Written by Leigh McKenzie

As of 2023, there are more than 180k SEO service providers in the US itself.

With so many options to choose from, finding the best fit for your business can be daunting.

In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market.

Don’t have time to read the full guide? Here’s our top list of SEO services by category:

• On-Page SEO Green Lane Marketing
• Technical SEO: iPullRank
• Content Creation: Content by Peak and HawkSEM
• Local SEO: RicketyRoo and On The Map SEO
• Link Building: Digitaloft and Jolly SEO
• Ecommerce SEO: Searchbloom
• SaaS SEO: Omniscient Digital and Growth Plays
• International SEO: Ignite Visibility

Let’s look at what SEO services actually include and which ones you should avoid. And then go more in-depth on each SEO service on our list and what makes it stand out.

What are SEO Services?

SEO services are aimed at improving your website’s visibility in search engine results. These services include different areas of search engine optimization , such as on-page SEO, technical SEO, and link building.

Some SEO service providers specialize in specific aspects of SEO. While others offer a complete package that covers everything your website might need to rank higher in search results.

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS).

A reliable and reputable SEO service can help you:

• Improve your website’s search engine rankings and user experience
• Save time by allowing you to outsource SEO work
• Bring a level of expertise and experience that might be hard to find in a single in-house hire or team
• Scale your SEO efforts based on needs and budget

5 Types of SEO Services You Should Avoid

Be wary of the following SEO services:

• Guaranteed SEO services: Guaranteed top rankings or a significant increase in organic search traffic within a short period
• Cheap SEO services: SEO services that are offered at a cost significantly lower than the industry standard
• Services that implement shady SEO tactics: Shady SEO practices like cloaking and using Private Blog Networks (PBNs) to manipulate search rankings
• Service providers that can’t prove their results: No evidence or case studies that confirm their authority and the results achieved for other clients
• Services that focus on vanity metrics: Focusing solely on metrics that look good on paper but don’t translate into actual business success or revenue

1. Guaranteed SEO Services

Avoid working with SEO service providers that guarantee top rankings or a significant boost in organic search traffic in less than four months.

According to Google , it takes 4-12 months for a professional to implement changes to get results.

So, it’s best to avoid services with claims like this:

No SEO service can change search results at will. When it comes to SEO, there are multiple factors at play, including:

• Evolving search engine algorithms: Search engines like Google frequently update their algorithms to improve the quality of search results
• A high level of competition: With so many businesses eyeing the top spots in the search engine results pages (SERPs), competition for visibility is fiercer than ever.

Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords.

So, it’s best to steer clear of SEO service providers that guarantee results confidently.

On their “ Do You Need an SEO? ” page, Google clearly states that “no one can guarantee a #1 ranking on Google.”

2. Cheap SEO Services

Stay away from cheap SEO services.

What’s considered cheap when it comes to SEO?

Anything below $500 (or even $1,000 nowadays) per month.

Because doing SEO right costs time and money.

So, anyone offering to do it for less than $500 or $1,000 per month is likely doing something wrong.

Service providers offering this kind of pricing rely on automated software or implement outdated tactics, which might not work for you. And it’s likely to end up doing more harm than good for your website.

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Which means they might not have the time to focus specifically on your business’ unique needs and goals.

3. Services That Implement Shady SEO Tactics

Stay clear of SEO services that implement shady SEO practices, such as:

• Cloaking: This technique involves setting up a website so that it displays different content to search engines and users.Cloaking can take multiple forms, but the most common one involves redirecting users from a high-ranking page to another page (which usually doesn’t align with the user’s search intent but can generate revenue for the website).
• Private Blog Networks (PBNs): These are networks of websites created for the sole purpose of generating backlinks .They’re often created from expired domains with pre-existing domain authority or set up as completely new sites that have their authority artificially boosted through links from other sites within the network.

As mentioned in Google’s Search Essentials (formerly Webmaster Guidelines), Google uses automated systems and, when necessary, human review to identify content and behaviors that violate its policies.

If a site is found to be in breach of these policies, it may be demoted in search rankings or entirely removed from search results.

4. Service Providers That Can’t Prove Their Results

Avoid SEO service providers that can’t prove the results they’ve generated for their clients.

They don’t necessarily need to disclose everything (as they may have non-disclosure agreements in place), but they should be able to provide some form of evidence.

Here are a few things you can ask a provider for to verify the results they’re claiming to have helped their clients achieve:

• Get you in touch with their past clients who can vouch for them
• Share detailed case studies that dive into their client’s unique challenges, the strategies they’ve implemented, and the results they’ve generated. Even if they don’t share the client’s name.
• Showcase client testimonials and verify them

5. Services That Focus on Vanity Metrics

Vanity metrics are metrics that look good on paper but don’t necessarily correlate with your business’s success in meaningful ways. For example, organic search traffic, page views, clicks, and impressions.

Just think about it: What if your website is getting 100,000 organic search visits per month, yet you’re not generating any sales? What’s the point?

Some SEO services focus solely on vanity metrics. When asked how these metrics contributed to their client’s revenue goals, they don’t have an answer.

Look for SEO services that go beyond these metrics and can prove a tangible impact on business revenue.

Top 12 SEO Agencies in 2024

In this section, we’ve put together a list of the top SEO services across the following categories:

• On-Page SEO
• Technical SEO
• Content Creation
• Link building
• Ecommerce SEO
• International SEO

Note: Need help getting matched with the perfect agency for your needs? Check out Semrush’s Agency Partners platform.

1. On-Page SEO Services

On-page SEO is the practice of optimizing web pages for search engines. It involves modifying elements such as the page title, meta description , URL, and more.

Here’s our top on-page SEO service pick:

Greenlane Marketing

Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics.

Bill Sebald , the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt. His agency’s client roster includes companies like Cytiva, Optimizely, Zazzle, and Urban Outfitters.

Their on-page SEO services include:

• Keyword research: Identifying the most effective keywords for your business
• Content ideation: Brainstorming content ideas that align with your target keywords
• Featured snippet optimization: Optimize your website’s content to give it a better chance of ranking for featured snippets
• On-page SEO elements: Creating on-page SEO elements like metadata, URL structure, and header tags for your website

After collaborating with Greenlane Marketing, an Australian-based local florist saw a 125% increase in their year-over-year (YoY) revenue.

2. Technical SEO Services

Technical SEO is the process of optimizing your website so that search engines can effectively crawl and index it.

It involves working on the following:

• Website security improvements: Increasing your website’s security by implementing protocols such as Hypertext Transfer Protocol Secure (HTTPS) and Secure Sockets Layer (SSL)
• Duplicate content analysis: Finding and addressing duplicate content issues. Having the same content across multiple web pages can confuse search engines as to which page to display in search results.
• Mobile optimization: Optimizing a website in such a way as to ensure that it displays and works as intended on mobile devices
• Robots.txt analysis: Reviewing your robots.txt file to make sure you’re not blocking access to important pages for search engine crawlers
• Structured data implementation: Implementing structured data to help Google better understand your web pages

iPullRank adopts a unique approach for each project. They don’t stick to an outdated playbook. Instead, they have a diverse team that keeps an eye on the latest trends and collaborates with industry experts to help their clients achieve their desired results.

They work exclusively with enterprise brands, helping them fix their website’s technical issues after performing a thorough site audit.

Michael King , the founder of iPullRank, was featured in USA Today’s “ The 10 Most Influential SEO Experts of 2022 ” article. He has a strong online presence and has worked with a lot of enterprise brands.

The results of iPullRank’s collaboration with an anonymous enterprise client in the music service industry are something to aspire to. After fixing the website’s technical issues, the agency managed to scale their client’s organic search traffic from 4M to 5M visits year-over-year.

3. Content Creation Services

Content creation services include ideating, strategizing, and creating high-quality website content.

Content By Peak

Content By Peak is a results-focused content marketing agency run by Michael Keenan , a freelance content marketer who has worked with brands like Descript, Shopify, UScreen, and HelpScout.

They offer the following services:

• Content production
• Content strategy
• Content refreshing

We reached out to Mike to better understand what their unique selling proposition is.

To which he replied:

What makes us different is that we are boutique and work with a maximum of five clients at a time. We source writers with specialty for each account. For example, if the brand is in finance, we work with finance writers. We never farm writers for cheap. We don’t keep a sales pipeline either. Our small size allows us to pay more for writers, less for admin roles, which results in higher quality articles.

HawkSEM is a holistic digital marketing agency that is well-known for its high-quality content production. They’ve worked with some of the largest brands in the world, including Verizon, Microsoft, Honda, and Nike.

They have a diverse team of professionals with years of experience in their respective roles. They focus on creating engaging, informative, and relevant content to meet the specific needs of their clients’ target audiences.

HawkSEM offers the following content marketing services:

• Content distribution

They can create content in a variety of formats, including blog posts, whitepapers, press releases, and case studies.

Here’s what a client said about their services:

4. Local SEO Services

Local SEO is the practice of improving search engine visibility for local businesses. This helps local businesses increase their website traffic, drive more calls and in-person visits, and increase brand awareness.

Some common local SEO practices include:

• Google Business Profile management: Creating, managing, and optimizing a business’ Google Business profile.
• Local keyword research: Finding and targeting local keywords to improve a website’s local rankings.
• Local directory management: Establishing an online presence across different local directories

RicketyRoo is an Oregon-based digital marketing agency that has been working with small and medium-sized businesses since 2009. The company is led by Blake Denman , who has more than 17 years of hands-on SEO experience.

Their local SEO process involves thoroughly reviewing the winning strategies of their clients’ competitors to see what has worked for them and what hasn’t. Based on their initial research, the agency puts together an actionable strategy focused on helping their clients’s websites rank high in search results.

After partnering with RicketyRoo , Blue Mountain Plumbing, Heating, and Cooling increased their annual revenue by $200,000.

On The Map Marketing

On The Map Marketing is an award-winning digital marketing agency that has been helping local businesses get noticed online since 2009.

They’re headquartered in Miami but work with clients all over the world.

Their process starts with deep research into what’s working for their clients’ competitors and then continues with crafting a tailored strategy to achieve local SEO success.

The Law Offices of Scott J. Senft Law, a Florida-based personal injury firm, witnessed transformative SEO results after collaborating with On The Map Marketing. Their visibility on Google surged from ranking for only three keywords in the top 10 SERP results to over 20.

Here’s what one client said about On The Map Marketing:

4. Link Building Services

Link building is the practice of building backlinks to a website. And backlinks are links that one website gets from another.

The top link building services we recommend include:

Digitaloft is an SEO and PR agency that specializes in building high-quality editorial backlinks.

Through their collaboration with Digitaloft, Finn, a car subscription service company, achieved remarkable results that showed the effectiveness of a well-executed digital PR strategy.

The campaign centered around a comprehensive study of car insurance costs across the US, a topic of broad interest and relevance.

This campaign helped Finn get 116 high-quality backlinks from 72 referring domains. And coverage by top-tier publications like USA Today, Fox Business, and Consumer Reports.

Jolly SEO is an SEO and digital PR agency known for its expertise in securing high-quality editorial backlinks through its Journalist Outreach program.

They collaborate with journalists and writers looking for quotes and pitches on their clients’ behalf.

Their clients have been featured in top publications like Forbes, Business Insider, and HuffPost.

Jolly SEO ran a link-building campaign for a client that helped build more than 85 backlinks from top publications. Which resulted in a 1,200% increase in organic search traffic.

5. Ecommerce SEO Services

Ecommerce SEO service providers specialize in helping ecommerce businesses improve their search engine rankings.

Our top recommendations for ecommerce SEO services include:

Searchbloom

Searchbloom is a digital marketing agency for small-to-medium-sized businesses. They work with ecommerce brands like Nordstrom, Shirtspace, and Nature’s Seed.

Their ecommerce SEO services include keyword research, competitive SEO analysis, on-page optimization, and link building.

Within two years of partnering with Searchbloom, one brand experienced a significant increase in its organic search performance , achieving a 429% improvement in the number of keywords ranking in the top three positions in search engine results.

This growth saw their rankings jump from 73 keywords in December 2020 to an impressive 309 keywords by December 2022. Which contributed to an 189% increase in revenue.

Here’s what one client said about their experience with Searchbloom:

6. SaaS SEO Services

SaaS SEO is the practice of optimizing a Software-as-a-Service website for search engines.

Here are our recommendations for SEO services that specialize in SaaS:

Omniscient Digital

Omniscient Digital is a high-growth B2B marketing agency that works with top SaaS companies like Adobe, Hotjar, Loom, and Jasper.

The company was founded by Allie Decker (ex-Shopify) , Alex Birkett (ex-HubSpot) , and David Ly Khim (ex-HubSpot) .

Their collaboration with Jasper , a generative AI platform for enterprise marketing teams, resulted in an 810% increase in organic traffic and a 400x improvement in blog-attributed product signups.

Growth Plays

Growth Plays is a B2B marketing agency that focuses on building a comprehensive full-funnel strategy.

This helps them make sure that every aspect of marketing efforts is aligned with the overarching goal of driving business growth.

Their service includes building an SEO and content strategy that focuses heavily on how their clients can rank for important customer, brand, and product-related search terms.

Growth Plays’ client roster includes brands like Calendly, Heap, Cortex, and Podia.

7. International SEO Services

International SEO services are aimed at optimizing a business’s website for global audiences and search engines across different countries and languages.

This approach helps businesses expand their reach beyond their domestic market and tap into new international markets.

Ignite Visibility

Ignite Visibility specializes in multilingual and multiregional projects. They have the experience to structure websites specific to just about any location and language.

From SaaS companies to local businesses that now want to tap into international markets, Ignite Visibility works with a wide range of businesses across different industries.

Their international SEO process includes determining countries with the highest revenue potential. Based on this analysis, they create a go-to market strategy for the most profitable regions. This also includes identifying the best online channels used by customers in these regions.

Here’s a review from one of Ignite Visibility’s clients:

Choose the Right SEO Service for Your Business

Pick an SEO service that specializes in your niche and has worked with brands similar to yours.

Pay special attention to their client roster and how they’ve helped their clients reach their revenue goals.

Most importantly, look for an SEO service that aligns with your specific needs and budget.

Read our comprehensive guide on SEO pricing to better understand how much you can expect to pay for SEO services.

• Cast & crew
• User reviews

Challengers

Tashi, a former tennis prodigy turned coach is married to a champion on a losing streak. Her strategy for her husband's redemption takes a surprising turn when he must face off against his f... Read all Tashi, a former tennis prodigy turned coach is married to a champion on a losing streak. Her strategy for her husband's redemption takes a surprising turn when he must face off against his former best friend and Tashi's former boyfriend. Tashi, a former tennis prodigy turned coach is married to a champion on a losing streak. Her strategy for her husband's redemption takes a surprising turn when he must face off against his former best friend and Tashi's former boyfriend.

• Luca Guadagnino
• Justin Kuritzkes
• Josh O'Connor
• 18 User reviews
• 71 Critic reviews
• 85 Metascore
• 1 nomination

• Tashi Donaldson

• Art Donaldson

• Patrick Zweig
• Umpire (New Rochelle Final)

• Art's Physiotherapist

• Art's Security Guard
• (as a different name)
• Tashi's Mother
• Line Judge (New Rochelle Final)
• TV Sports Commentator (Atlanta 2019)

• Leo Du Marier

• Woman With Headset (Atlanta 2019)

• Motel Front Desk Clerk
• Motel Husband

• New Rochelle Parking Lot Guard
• USTA Official …
• All cast & crew
• Production, box office & more at IMDbPro

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Did you know

• Trivia To prepare for her role, Zendaya spent three months with pro tennis player-turned-coach, Brad Gilbert .

Tashi Donaldson : I'm taking such good care of my little white boys.

• Connections Referenced in OWV Updates: The Seventh OWV Awards - Last Update of 2022 (2022)

User reviews 18

• Apr 20, 2024
• When will Challengers be released? Powered by Alexa
• April 26, 2024 (United States)
• United States
• Những Kẻ Thách Đấu
• Boston, Massachusetts, USA
• Metro-Goldwyn-Mayer (MGM)
• Pascal Pictures
• See more company credits at IMDbPro

Technical specs

• Runtime 2 hours 11 minutes
• Dolby Digital
• Dolby Atmos

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How to watch NBA Playoffs: Live stream the 2024 tournament

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The 2024 NBA Playoffs tipped off on April 20 and, as usual, the games air across several networks. We've put together everything you need to know about tuning in to the tournament, including how to watch NBA playoffs live streams.

The NBA regular season has come to a close and the best teams in the league are squaring off for the ultimate championship. Each of the eight match-ups will play the best of seven games in the first round. The 2024 NBA Finals will start on June 6 and run until at least June 14 (June 23 at the latest).

The Boston Celtics lead the Eastern Conference, while the Denver Nuggets and Oklahoma City Thunder are tied for first in the Western Conference. The Celtics have overall had the best season of the entire league, with a 64-18 record, and are vying for their first championship win since 2008.

If you're not sure how to tune in to the NBA Playoffs without cable, don't worry. Keep reading to learn where to catch every game of the tournament and what time you can expect to see this weekend's games.

• See also: How to watch MLB | Where to watch Formula 1 | Where to watch Champions League

How to watch NBA Playoffs in the US

NBA Playoffs games will be spread across ESPN, TNT, ABC, and NBA TV. You'll be able to see various games through Sling TV, Hulu + Live TV, and Max.

Out of all three of these options, the only way you'll be able to watch absolutely every game in one place is with a subscription to Sling TV 's Sling Orange and Blue combo plan with the Blue Sports Extra Add-on. The Orange and Blue combination costs $55 a month and has ESPN, TNT, and the potential for ABC coverage. You'll need to double-check Sling's local channels listing to see if you can get an ABC affiliate stream in your area. New York, Los Angeles, and Chicago areas are among the regions where this will work. The Blue Sports Extra Add-on costs $11 a month and will give you access to NBA TV. In total, this will cost you $66 a month.

For just the essentials without any extra fluff, Sling TV is the streaming service you're looking for. It's more customizable than other plans, with three options you can choose from, so you pay for only what you need. New members get their first month for $25 off.

Hulu + Live TV will get you access to ESPN, TNT, and ABC, but the service doesn't include NBA TV. Subscriptions start at $76.99 a month for ad-supported plans, following a three-day free trial. The bundle also includes ESPN+, Disney+, and Hulu's on-demand catalog.

Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN Plus. Adding live TV drives up the price significantly, but it's a rolling one-month contract that you're free to cancel at any time. As live TV services go, though, this is one of the best.

You can catch the only TNT games through Max . Max subscriptions start at $9.99 a month for ad-supported plans. The live TV option is part of Max's B/R Sports Add-on, which currently comes free with the service but will eventually cost an additional $9.99 a month.

Formerly HBO Max, now just Max, this streaming service is the US home of premium content from HBO and Warner Bros. Since the rebranding, it's now also the home of Discovery content for reality, food, true crime, and more. Prices start at $10 a month for ad-supported, $16 for ad-free, and $20 if you want to view in 4K.

How to watch NBA Playoffs from anywhere

If you're going to be traveling outside the US for any of the games, you can keep up with your subscriptions with a VPN (virtual private network). VPNs temporarily change your electronic device's location so that you can access websites and apps that might not be available while you're traveling in other countries. All of the streaming services we outlined today require US forms of payment, so this suggestion will work best for Americans who are simply out of the country at the moment and trying to access their existing subscriptions.

Interested in learning more? We recommend ExpressVPN , which is easy to use and has a hassle-free, 30-day money-back guarantee. Check out our ExpressVPN review for more details and keep reading to learn how to use a VPN.

With its consistent performance, reliable security, and expansive global streaming features, ExpressVPN is the best VPN out there, excelling in every spec and offering many advanced features that makes it exceptional. Better yet, you can save up to 49% and get an extra three months for free today.

How to watch NBA Playoffs with a VPN

• Sign up for a VPN if you don't already have one.
• Install it on the device you plan to watch the game on.
• Turn it on and set it to a US location. 
• Sign up for one of the live TV streaming packages with a US form of payment.
• Select the relevant network and enjoy the game.

Note: The use of VPNs is illegal in certain countries, and using VPNs to access region-locked streaming content might constitute a breach of the terms of use for certain services. Insider does not endorse or condone the illegal use of VPNs.

You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected] .

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Why biodiversity is critical for business.

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Dan Lambe is the CEO of the Arbor Day Foundation . He can be reached at [email protected]. Follow him on Twitter at @DanLambe.

There’s a sense of altruism often motivating corporate financial investments in nature. Being a steward of Mother Earth is, above all, a sound ethical choice in the best interest of humanity. For corporate leaders, investing in nature is not only in the public’s best interest but also a strategic imperative that safeguards long-term business viability. By acknowledging the interconnectedness between business and nature, private sector leaders can discover how to add value to both.

As we approach National Arbor Day, I’d like to highlight what I believe to be the most direct path in benefiting both corporations and the environment: contributing to nature-positive actions by investing in biodiversity.

Establishing biodiversity in nature is largely focused on creating variety within species, between species and among ecosystems in order to foster resilience. Biodiversity takes on different forms in different regions and can be measured in a myriad of ways. At the Arbor Day Foundation, we leverage trees as agents of biodiversity. In fact, "forests are home to 80% of the world’s terrestrial biodiversity ." On their own, trees offer habitat to animals, plants, insects and microbes, serving as individual havens of biodiversity. The effect is amplified when different species of trees are planted alongside each other, supporting communities of creatures. The varieties of life impacted become countless, making the ecosystem stronger and less susceptible to disease, natural disasters and climate change.

The strength of forest ecosystems is unequivocally connected to the strength of business supply chains. The World Economic Forum estimates that "over half the world’s total GDP is moderately or highly dependent on nature and its services." Even non-consumer companies that don’t directly extract resources from forests and oceans are often dependent on the continued health of what the World Economic Forum refers to as “ecosystem services such as healthy soils, clean water, pollination and a stable climate.” All of those services are reliant on ecosystems being equipped with a variety of flourishing plant and animal species, working in tandem to keep nature in balance.

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Sh gun episode 10 review a powerful finale but not what i was expecting, trump ally warned ex-president about keeping classified docs—over a year before indictment, fbi filing says.

Sometimes, how a company executes its business can threaten and disrupt biodiversity and the ecosystem services it provides. Business operations can have a direct impact on the biodiversity of the regions they are working in, causing large-scale deterioration. In an effort to address this, the European Union announced new corporate regulations that mandate companies comply with a "Double Materiality Assessment." The assessment identifies how a company’s business is contributing to biodiversity loss as well as the risks of that loss on their business. A survey from CDP puts a dollar amount on that risk, suggesting that, on average, companies face potential losses of $330 million in connection with the risks of deforestation alone. By taking steps to reinforce biodiversity, corporations are working against the likelihood of a disruption in their business model and, instead, ensuring more long-term success.

The U.S. is now also beginning to explore federal mandates after the Securities and Exchange Commission voted in March to require companies to disclose their emissions and climate risks. It’ll take time for the rules to take effect, if at all, and whether that happens or not, I believe it’s in the best interest of businesses and their bottom line to begin proactively exploring how their operations impact climate, community and biodiversity. Then I'd recommend they start educating themselves on targeted actions to address those impacts and understand how investing in nature can positively impact their business.

Companies also have the ability to reap reputational rewards by supporting biodiversity. In a nationwide survey conducted by The Harris Poll, 71% of consumers said they are "more loyal to companies that take an active role in protecting the environment." Consumers are eager to see private sector leaders step up and contribute to positive change amid the current climate crisis, which the International Union for Conservation of Nature and Natural Resources states is inextricably linked to biodiversity collapse .

At the Arbor Day Foundation, we believe trees are a great place to start. When we plant trees in the right place, at the right time and for the right reason, we have the power to foster biodiversity and benefit microorganisms, wildlife, water, air and people. We hope companies recognize that contributing to these outcomes can be both a source of pride for their organization and a critical piece of advancing their business. We are all connected to nature. If it fails, then we do, too.

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