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How to write a LinkedIn headline? Updating tips & templates

• What is the Headline for a LinkedIn profile?
• What mistakes should you avoid making a sales LinkedIn Headline?
• What's the importance of the sales LinkedIn headline?
• How often should you update a headline for your LinkedIn profile?
• What tools will help to generate the best headline for LinkedIn?
• What should be the headline on LinkedIn?
• «What should I put in my LinkedIn headline?»
• What is a good professional headline for LinkedIn?
• How to measure the efficacy of a headline for a LinkedIn profile?
• How to add your headline for LinkedIn profile?
• How to write a Linkedin headline?
• Six main LinkedIn headline tips that cannot be ignored (+templates)
• 7 real working headline examples for LinkedIn
• The best headline for LinkedIn: summary

Do you want to create the perfect LinkedIn headline in your account so that your page doesn't just exist but brings real results? It's not rocket science, but you must know some details. And don't worry; I'll help you figure it out.

In the next few minutes, you'll learn more about a small but essential part of your account, get information on how to check it, helpful tips and templates, and LinkedIn headline examples .

Let's start with the answers to the questions of the highest interest.

The headline for your LinkedIn profile is the tagline that appears right below your name and photo. It's the first thing people see when visiting your account or searching for the right person using keywords on LinkedIn, and it's one of the essential elements of your LinkedIn presence.

Some users add only a few phrases to their headlines. And these can be great leads that may be valuable for future collaboration. Run a search with our Chrome extension, and get a list of relevant contacts with the necessary info, including emails.

When creating a marketing or sales headline, avoid common mistakes like using generic terms, being too vague, or using excessive jargon. Instead, focus on a clear value proposition and use specific keywords highlighting your expertise and industry knowledge. Also, ensure your title aligns with your career goals and personal brand.

Crafting good LinkedIn headlines is crucial as it portrays you as a credible industry member. It's the first thing that catches a viewer's eye, making it your chance to showcase skills and convince them to connect with you. It also appears in Google search results and impacts LinkedIn's algorithm .

It's a good practice to update your LinkedIn profile headline whenever there's a significant change in your goals or skills. Keeping your title fresh and relevant can help grab the attention of potential connections – employers, potential customers, and possible people for the collaboration.

To create the best LinkedIn headlines, you can use various online tools like LinkedIn's «Headline Generator», CoSchedule's «Headline Analyzer», HubSpot's AI writers, or SEMrush's «Writing Assistant». These tools provide ideas and suggestions to improve your headline's quality and readability. However, don't forget to add a personal touch that reflects your skills and experience.

A Linkedin headline for sales professionals and other specialists should be a brief, attention-grabbing statement that tells people who you are, what you do, and why you're worth connecting with.

A strong headline can help you stand out, get noticed by potential clients, and give you an opportunity to collaborate with professionals and build your brand. It's essential to craft this block that accurately reflects your identity, professional development examples and captures the essence of what you have to offer.

The answer to the most popular question is here👇

• The job position you currently hold and the company;
• An offer that will be of interest to your target audience;
• Career achievements that can attract TA;
• Areas of expertise and Hard skills.

Good Headlines for LinkedIn capture the attention of your target audience and encourage them to engage with your profile.

Linkedin headline examples:

• Marketing Strategist | Branding Expert | Helping businesses build their brand and grow their revenue
• I create global, scalable & highly efficient sales teams | MBA Candidate
• Head of People | Talent HR Consultant | People Developer | Recruitment Expert

For your awesome Linkedin headlines not just to look good but to work for the success of your business or to promote you as a specialist - marketer, salesperson, recruiter, and so on, you need to analyze some indicators.

Do you have the best headline for LinkedIn? Check it out!

Do this before the upgrade and after to evaluate the results:

Check how good headlines for LinkedIn with special tools are

You can also check how good headlines for LinkedIn you (and maybe the headlines of your teammates) have by using special tools such as – LinkedIn headline Analyzer from Cultivated Culture, CoSchedule, and ShareThrough. You insert your text and get the results with recommendations.

For example, this may look like the evaluation of a headline that needs to be reworked.

And this is what perfect score sales LinkedIn headline might look like.

• To update this section, click on the «Me» icon at the top of the page. Then, select «View Profil».
• Press the pencil in the upper right corner below the banner to get to the headline editing section.
• Well done! 👏 Save your updates and analyze the results.

To create the best headline for LinkedIn, you should

Add relevant keywords

• Stand out to make the best headline
• Define the goal 

Avoid inappropriate words

• Keep it concise

Add personality or creativity

Try testing to pick the best option.

And now, about each point in more detail with templates of great LinkedIn headlines.

If you add phrases relevant to your industry, it will be easier for people of particular jobs to find you.

Keywords for LinkedIn headlines for sales professionals 

For the sales LinkedIn headline, add some relevant keywords to consider might include «sales coordinator», «account executive», «sales executive», «business development», «sales development representative», «lead generation», «sales development».

Major keywords for LinkedIn profile headline of a marketing professional

For marketing, you could include phrases such as «brand management», «content marketing», and «digital strategy», «talent marketing manager», «growth marketing», «demand generation».

LinkedIn profile headline: keywords for PR specialist page

For public relations specialists, some relevant keywords are «Head of Communications», «PR», «communication strategy», «communications», and «PR & Outreach».

What to put for LinkedIn headline for HRs

For human resources, relevant keywords might include «employee engagement» and «workforce development».

LinkedIn profile headline for recruiters’ pages: some of the keywords

For recruiters, you could include «talent acquisition specialist», «tech talent acquisition», «IT recruiter», and «functional recruitment lead».

Keywords for LinkedIn headline for business analyst

For a business analyst headline LinkedIn, relevant phrases are «process excellence business analyst», «process automation», «IT business analyst», and «data analyst».

LinkedIn profile headline keywords for business development executives

For business development executives, you may add «business development», «business strategy», «sales management», «strategic planning», and «business planning and marketing strategy».

LinkedIn profile headline for SEO specialists: some of the keywords

For SEO specialists, a few relevant keywords are «SEO executive», «SEO optimize», «SEO outreach», «SEO expert», and «content analyst».

LinkedIn headline for customer service: keywords

Great keywords for persons that work in a customer service department are «Customer Service», «Customer service advisor», «Global Customer Service», and «Customer Success Manager».

LinkedIn profile headline for sales manager with relevant keywords:

Chief of Staff at HR platform Humi Chris Wainwright:

«When choosing a keyword to focus on for your profile headline for LinkedIn, it is vital to consider the language used in your profile and the industry you are targeting.  When  you are selling something, keywords relevant to what you are selling will likely show up more often in searches on LinkedIn than generic keywords.  Also, to create the best LinkedIn headlines that stand out and capture attention, it is essential to follow specific formatting guidelines. Mind using all caps and italics for emphasis and comply with other particular LinkedIn format requirements such as having at least one space before and after the title.»

Stand out to make the best headline for LinkedIn

Focus on your unique offer - the value proposition, state what specifically sets you apart from others in your field, what special skills or experience you have to offer, and so on.

Templates of a good headline for LinkedIn with value offer

• Team Lead Global Commercial Sales @ [Company Name] | More than [number of] deals  with B2B product companies|  I help startups validate their critical assumptions, hone their business case, and build traction | Believer in data-driven decisions
• Customer Care | Post Sales | Inside Sales Specialist | Startup Enthusiast | +4 years making customers happy
• Marketing Professional helping businesses grow through strategic campaigns and data-driven insights

Templates of best LinkedIn headlines for sales professionals

• Sales Development Leader [Company]📚📝 | Building, Leading & Scaling High-Flying SDR Teams
• Sales Manager | Save Time & Simplify Opportunities 📊 | INC. 5000 (#438) 📈| I Help Professionals Locate Quality Prospects, Increase Meetings, & Save Time ⏱
• Business Development Manager at [Company]🚀 We provide complex solutions in the areas of Cloud Computing | Big Data | Artificial Intelligence | IoT

Templates of LinkedIn headline examples for IT professionals

• IT Professional | Customer Service Specialist at [Company] | SQL & Python
• Full stack software engineer with [number of years] experience | Building Innovative Solutions, Driving Growth at [Company name]
• IT Engineer | Solving Complex Problems and Driving Technological Advancements for Business Success
• 🚀 Embrace Agile OpenAI Initiatives | Empowering New Product Development | EU-Focused 🚀

Templates of LinkedIn headlines for sales and marketing specialists

• Enterprise Sales Executive at [Company name] | Account Executive  | SaaS | FinTech | CRM | B2B
• Marketing and Customer Experience Junior Specialist @ [Company name] | Industrial Engineering and Business Administration Student
• ⚡️ Digital Marketing Manager at [Company name] | SEM SEO PPC | Digital Marketing & Analytics | IT&Tech | Google and Meta ⚡️

Define the goal of your headline for your LinkedIn profile

To get the desired results, you must define the goal , the reason you want to get it, and what should be in the end. For example, you're looking for work / want to get more job offers, or you want to promote the account as an expert in marketing and expect to increase the target audience, or a sales specialist who also wants to promote the account and become the authority among the target audience and increase sales in their company.

To create the best LinkedIn headlines for sales, the better choice is to use active language because buzzwords or jargon (Humaning, Synergy, Disruptive, Game-changing) may not be understood by everyone in your target audience, and the use of such expressions may repel.

Remember . Always write for your audience and speak their language.

Template of gripping creative LinkedIn headlines sans buzzwords

• Chief Revenue Catalyst | Fueling Business Growth and Delighting Customers | Unlocked $5M in New Opportunities and Kept 95% of Clients Coming Back for More
• Digital Marketing Maverick | Increased Client's Revenue by 200% with Data-Driven Strategy and Creativity | I helping Companies Crack the Code on Customer Engagement with Case Study-Backed Strategies

Keep it concise to create the best LinkedIn headline

Why do you need to do that? Because of the 220 characters limits, and like International SEM Manager at EcoOnline Jonas Østergaard Pedersen says, if it's too long, people are likely to skip over your account.

Let’s show you an incorrect template of a headline.

Correct templates of LinkedIn headline for business development executive

• Senior Business development executive at [Company name]| Helping firms with their legal support | [Successful case]
• Experienced Business Development Manager focused on identifying and pursuing new business opportunities to drive growth and increase profitability.
• Strategic Business Development Executive passionate about creating and executing sales strategies that drive market share and revenue growth.
• Business Development Executive | USA & CANADA Region | Salesforce Solutions|  [Successful case]

These things can help you make a lasting impression. Just be sure to keep it appropriate for your industry and audience.

LinkedIn headline for business analyst: templates

• Insightful Business Analyst | Uncovering Data-Driven Solutions for Companies Across Industries | [Successful case]
• Data-driven Business Analyst with expertise in interpreting complex data sets to drive informed business decisions and improve operational efficiency

Business analyst headline for LinkedIn: templates

• Strategic Business Analyst is skilled in conducting market research, identifying business opportunities, and implementing effective business strategies.
• [Company name]  Business Analyst | 5x [Company] Certified | [Brand, for example, Slack] Certified Admin

Professional headline examples from experts

Headline for linkedin profile for sales increase.

Ivan Novikov , CEO of API security company Wallarm:

« We chose this headline because it accurately reflects our mission to use AI-driven security solutions to protect APIs. We measure our headline results by tracking how many views our LinkedIn account gets and how many new leads or customers reach out to us. We have seen a steady increase in both since we implemented this title. One LinkedIn headline that didn't work for us was «The Future of APISecurity». We chose this option because we wanted to emphasize our pioneering approach to API security. However, this title wasn't specific enough to capture the attention of our target audience. »

Headline for LinkedIn profile for sales growth

James Nathan , founder & CEO of MarketJar:

« My headline stands out because it not only highlights my position and company but also emphasizes our expertise in generating revenue for high-growth online companies. While focused on creating titles, I concise and clear messages that would resonate with potential clients. Additionally, I have tracked the results of our marketing efforts through metrics such as lead generation, conversion rates, and revenue growth. Regarding LinkedIn headlines that didn't work, we have found that generic or uninformative content at this block doesn’t attract attention or generate results. For instance, I previously used a title that read «Digital Marketing Expert,» which did not convey a specific value proposition to potential clients. »

Linkedin headline for sales and marketing

Kirstyn J. Allen , Chief Executive Officer Kay Allen Agency, with over 10 years of experience on LinkedIn as a B2B salesperson and sales team trainer:

« My simple recipe for a compelling headline has two components: add pitch that showcases your unique value proposition, and include keywords to make your profile findable. Because of my title and other guidelines for account optimization, I've been able to grow a brand new profile to over 1000 connections in less than 90 days. That was a success for me .»

Marketing headlines for LinkedIn: example

Executive career coach and founder of Marketing Career Jumpstart Braxton Wood :

« Anyone who has achieved something has to show that they have ability, special skills. And the right way to do this is to briefly share any sort of accolade or achievement in your LinkedIn headline. For example, my personal title subtly references an award I received in 2021 for being a top coach. So ask yourself the question, «What is the greatest thing I’ve accomplished that I could share in my headline? »

Simple headline for LinkedIn profile

Founder of Tribe Builder Media (Society22) & Council member at Forbes Danielle Sabrina :

« Be clear, concise, and catchy: Your headline should be clear, concise, and catchy. It should briefly summarize who you are and what you do. Avoid using buzzwords and jargon, and instead focus on using simple, easy-to-understand language. Don't be afraid to include emojis to add a visual to your title. So my LinkedIn headline has generated over $500k in revenue for my business. »

Marketing headline for LinkedIn

Founder & CEO of Betterly Alexandre Bocquet :

« People are inundated with advertisements hundreds of times a day. Therefore, a title that has a promotional dint can be a turn-off. Removing adjectives such as «experts», «superior,» or any other descriptive word commonly used in advertising from your headlines, you will avoid sounding braggadocious or promotional and reassure people your offer value. »

One of the great headlines for LinkedIn examples

Dawid Stasiak , CEO & Founder of Swyply and Acclaim:

« My headline on Linkedin is perfect because it's based on a special formula. When creating this block, it's important to answer three questions: Who can we help? How can we help? What will be the effect? This approach helps people get interested in your brand through the LinkedIn Headline because they will know we are an exceptional fit for them and understand the value we can give them. »

Remember . You should note that these are only LinkedIn professional headline examples, and your experience may show the result of a headline formed differently or in a combination of the phrases of the persons below. Experiment and find your own personal recipe for a successful title.

Just as its essential to create a headline to get your audience to find you faster, its also important to use multiple approaches and test each approach to find your target contacts specifically. Dont limit your search to Linkedin, use our B2B Database with 50+ million business emails and 7+ million companies.

• Headline for your LinkedIn profile is the tagline that appears right below your name and photo and the first thing people see when visiting your profile or searching for the right person using keywords on LinkedIn.
• Headline should be a brief, attention-grabbing statement that tells people who you are, what you do, and why you're worth connecting with. May include the job position you currently hold and the company. This offer will interest the target audience, achievements in professional terms that can attract TA, areas of expertise, and Hard skills.
• To measure the efficacy of a sales LinkedIn Headline you need to  check the number of views your account receives before and after updating, monitor the number of likes, comments, and shares in LinkedIn analytics,  and track the number of inquiries you receive from potential clients.
• You can check the title's quality by using special tools such as – Headline Analyzer from Cultivated Culture, CoSchedule, and ShareThrough.
• Essential suggestions for LinkedIn headline creation: you should add relevant keywords, stand out, avoid inappropriate words, keep the headline concise, add personality or creativity, and try testing to pick the best option.

About author

I have 7+ years experience in content marketing and PR. I always try to bring my unique approach to projects, write helpful articles, guides, and interviews with valuable cases that strengthen brand identity and promote engagement. My mission now is to help small and medium-sized B2B business owners take their companies to the next level.

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23 of the best LinkedIn headline examples to make your profile shine

• 21 Jun 2021

The wildly successful advertising man, David Ogilvy, once said that the  headline in an ad does 80 percent of the selling . And, if you’re looking for LinkedIn headline examples, you probably already suspect that your LinkedIn headline is as critical for your LinkedIn profile as the headline in a traditional ad.

Your suspicions are correct. Your LinkedIn headline  is  that important. It doesn’t matter if you’re an entrepreneur, a job seeker, employed full time, or just using LinkedIn to passively scan for opportunities — your headline is what makes your LinkedIn profile effective.

We’ve rounded up 23 of the best LinkedIn headlines to help you understand what makes a good headline and how to put these techniques to use on your own profile.

What is a LinkedIn headline?

Your LinkedIn headline is the first thing people see when they click on your profile. It’s also the only bit of text that’s visible before someone clicks on your profile, when they see you in comments sections or posts.

Quoting David Ogilvy again, “The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.”

Believe it or not, your LinkedIn profile is actually a sales page. In this case, the product you are selling is you: what you can do for a prospective employer or potential client.

There is a lot of noise competing for people’s attention. Your LinkedIn headline needs to do quite a bit of work — something like 80 percent of the work — quickly.

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Pro tip:  After you reel people in with your headline, add a featured video to your LinkedIn profile.  Making a LinkedIn video  almost guarantees your profile will stand out from the crowd. It’s like a mini-job interview, ready and waiting to wow your next boss or win your next client.

This one gets a chuckle and scores points for being clear about what the profile owner does. Additionally, the joke gives context about who his services are for, since it’s mostly C-suite executives who frequent board rooms.

However, this headline could be more specific about the value he delivers. “Award-winning” establishes some authority. But a short statement about some of the results he’s achieved would add a lot of credibility.

The joke does double duty on this one: it hits the funny bone and creates a subtle call-to-action to check out his profile. Then the supporting statements give clarity about what he does.

Adding a few numbers to demonstrate the results and value he delivers would make this headline just about perfect.

This joke is more clever than it might seem. It uses generationally based humor to target a certain audience. And it establishes that the writer is able to simplify tech topics for readers who may be less than technically savvy.

Could this headline communicate more clearly? Yes. It would benefit from an additional statement or two that clarifies the value of easy-to-understand writing and what results it can get for clients. But as far as good LinkedIn headlines go, this one gets the job done on most counts.

Creative LinkedIn headlines

It’s possible to demonstrate your creativity, tell people what you do, and express the value you deliver all at the same time. This is a great way to pack a lot of information into your LinkedIn headline. And it’s an especially powerful tactic for creative professionals.

Creatively communicating all the necessary information is tricky. Have a look at these headlines to get some ideas for how it’s done.

The first sentence delivers a lot of information in a very tight space. If you’re a writer, clients want you to write what they want, not what you want.

This headline shows potential clients that they’ll get writing they like, and it’s creative enough to do double duty as evidence that this writer has some chops.

Additionally, the website at the end is a nice, subtle call-to-action. A more direct call-to-action wouldn’t hurt, though. Also, this headline could go further in showing some performance results.

But it’s certainly clever enough to get you to stop and read it.

This one is short and informative. It’s clear about what this writer delivers, both in terms of the product and the benefit. And it expresses both of those things in a clever way.

A quick sentence about results and a call-to-action would give this LinkedIn headline a nice boost. There’s nothing wrong with brevity. But it’s all about balancing brevity with information, and this one might be just a bit too brief.

This one might seem a bit strange. But the headline is from a fiction writer’s profile. So it makes a lot of sense.

This is a clever LinkedIn headline because it actively demonstrates what she does and wraps up with a quick call-to-action. The headline covers almost all the bases, and phrasing it as a question also helps people self-identify as potential readers.

The call-to-action is also smart because it invites a conversation, which is one of the most valuable aspects of LinkedIn.

She could go a bit deeper with some data that shows her proficiency. The title of her most popular book or the number of copies sold might work. But it’s a catchy headline, nonetheless.

Clever LinkedIn headlines

Being clever never goes out of style. It works in almost any industry. And a bit of cleverness can get a lot of attention. Check out these clever LinkedIn headlines for some inspiration.

This one smartly puts the cleverness right up front where it draws people in. Then it delivers the sales pitch.

Also, you may not like emojis. But they undeniably make your headline stand out on LinkedIn. They also break up the text in an eye-catching way, which is useful for scanning longer headlines like this one.

So don’t be afraid to throw some emojis around. (Just don’t go emoji crazy.)

A call-to-action would be a good idea for this particular LInkedIn headline. However, given its length, it’s understandable why the call-to-action is left out.

The cleverness in this headline is subtle. You might have to read it twice to see what’s so clever, but getting people to read twice is never a bad thing.

The cleverness also doesn’t get in the way of telling people what the writer does or the value he delivers. Yes, this LinkedIn headline could offer some data to back up the claim of delivering recurring revenue. And a call-to-action wouldn’t be a nice touch.

This is a clever headline, though. And a rhyme or two doesn’t hurt.

This really makes maximum use of being clever. She even invented a word to really make the headline unique. But the key to the cleverness here is that it doesn’t get in the way of communicating the value of what she does.

If there is any weakness in this headline it’s the last sentence. There’s a lot of personality in that one line. However, this headline might perform better if that last line were a call-to-action.

LinkedIn headline examples for HR

Take a scroll through HR LinkedIn headlines and you’ll notice very few include data that demonstrates performance. This is a missed opportunity, because there are plenty of performance metrics for HR, and many of them fit nicely into a LinkedIn headline.

Because so few human resources profiles include performance numbers in the headline, doing so on yours is an easy way to stand out from all the other HR profiles on LinkedIn. Here are a few industry metrics to consider using:

• Total number of employees your HR department manages.
• Time to hire new employees.
• Cost per hire.
• Retention rate.
• Time to productivity.

There are plenty of other  HR performance metrics  you can use as well, even if it means digging around in the performance data for your company to get the numbers.

But all that digging is worth it.

Case in point: You’ll notice none of our LinkedIn headline examples for HR have numbers that demonstrate performance. That’s because nobody is doing it. If you’re able to throw some numbers in your headline, you will stand out from the crowd.

Another easy way to pull away from the pack is to add a call-to-action. Almost none of the HR profiles on LinkedIn have a call-to-action in the headline.

This one has a couple of really good pieces of information. International experience is a good differentiator, since not everyone has that. Additionally, “engaged workforce culture” is a smart benefit to put in the headline.

Workforce engagement is something companies measure. So this headline uses language that’s relevant to potential employers or clients. Some performance data to back up the claim would be excellent, though.

Being direct is smart. Especially when there might be confusion about what you do. In this case, putting “consultant” right up front is a really good idea, because people might be prone to assume that this person is an HR executive or specialist.

The second half is good. But it could be more specific about which goals an HR consultant can help a company achieve and what specialized strategies an HR consultant delivers.

Giving yourself a unique title is one of the oldest tricks in the book. And it’s still around because it works. Branding herself as a “talent development leader” rather than an HR specialist or executive builds a unique position and gives people an idea of how she approaches HR.

Additionally, “organizational outcomes” is a very corporate term that her clients are likely familiar with.

The profile owner could be more specific about what strategies she executes and what organizational outcomes she improves. But this LinkedIn headline isn’t a slouch, either.

LinkedIn headline examples for sales

Leave it to the sales and marketing people to deliver quality LinkedIn headlines. Regardless of what industry you’re in, these examples are a masterclass on how to craft a good headline.

First, this headline is super specific about who she helps and what she does for her clients. The call-to-action is also outstanding.

True, there are no numbers in this headline to prove her claims. But the call-to-action takes care of that by directing people to check out her profile for testimonials that back up her claim. That’s a really brilliant strategy.

Additionally, video testimonials are one of the most powerful sales tools out there.

If you need video testimonials for your profile, just gather a few clips from your clients, pack them into a  testimonial video template , and upload them to your LinkedIn page. It will make your LinkedIn profile far more engaging and informative.

The standout feature in this LinkedIn headline is the data. It’s incredibly specific. It proves she can help. And it shows exactly who she helps: copywriters who haven’t gotten 100 clients yet. There’s a ton of information in this one sentence.

Only one thing is missing: a call-to-action. But this headline puts a lot of work into a small space.

This headline doubles down on the value proposition and specifics. The smart thing is that two very important questions get answered immediately: how long is it going to take and how much will it cost? That probably makes this person’s sales calls short and sweet.

A call-to-action might be helpful. However, this headline is relatively long already. A little tweaking could shorten it enough to get a call-to-action in there, though.

LinkedIn headline examples for customer service

Customer service is another area where the LinkedIn headlines are almost devoid of performance numbers or calls to action. Because so few profiles in this sector contain it, you could easily get a lot of attention with just a little bit of performance data and a call-to-action.

Here are some examples of good customer service performance data to cite in your LinkedIn headline:

• Average resolution time.
• Ticket resolution volume.
• Average first response time.
• First contact resolution rate.
• Customer satisfaction score.

There are plenty of other  customer service performance metrics  you can use. You may have to ask around for them at work. But if you score some data to prove your performance, you’ll have one of the best customer service headlines on LinkedIn.

These headlines may not have the power that your headline will have. (Because we already know yours will be awesome.) But they do showcase a few aspects of a good LinkedIn headline for customer service.

From this LinkedIn headline, it’s very clear who the profile owner helps and what she does. This sort of distinction is important because there are a lot of roles that fall under the umbrella of “customer service.” It’s important to make sure people know exactly what you do in the customer service sector.

A bit of data to prove performance and a call-to-action would make this headline perfect.

This headline is also very specific about what this person does.

This headline does everything right, to a point. First, “value as a service” is a great way to get attention. The second half does even more work by focusing on helping customers, which is literally what customer service is all about.

The headline nails a couple of key things. However, a data point that shows exactly how he drives customer success, paired with a call-to-action, would do wonders.

LinkedIn headline examples for job seekers

If you’re looking for a job, it can be challenging to get performance data to use in your LinkedIn headline. But it’s doable and definitely worth the extra effort.

It’s also an especially good idea to get some keywords in at the beginning of your headline. That way your profile shows up better in LinkedIn search results and people can see exactly what positions you want as they scan the list of headlines.

The good news is that the need for keywords sets up a pretty easy formula for building a good headline if you are a job seeker: put your job position keywords first, add a few words about how you help employers, and finish it off with a call-to-action.

Here are a few examples of this formula in action.

This LinkedIn headline nails everything. The keywords are up front. There’s a clever line about what she does. Then it wraps up with a subtle call-to-action that sends people to her profile to check out work samples.

The call-to-action could be more direct. But we’re just nitpicking at this point.

This one follows the same structure. The emojis are a nice touch, but what really stands out is that the profile owner uses a unique data point to demonstrate their experience.

This is a super smart way to frame your experience. In most cases, this framing sounds far more impressive than the number of years you’ve worked. And it makes your experience tangible with some hard evidence that shows what you’ve done.

However, a call-to-action would really make this headline pop out of the search results even more.

This one goes all in on the position keywords. However, it does one thing very smartly. The last two position keywords are also previous job experience.

That makes this headline more searchable. And it gives potential employers a very brief summary of this person’s job history. This can be a good tactic if you have some recognizable brands in your employment history, because it entices people to scroll down and read the work history section of your profile.

This headline would be stronger if it focused a little more on the value this person offers employers and a more direct call-to-action. But not bad at all.

LinkedIn headline examples for students

Students might have the roughest time creating good LinkedIn headlines. They often have little or no work experience to draw from. And they may not be able to start working until after graduation.

However, there are opportunities within these constraints. Check out these LinkedIn headline examples for students.

Showcasing what college you attend and what you study are givens. Put those up front on your LinkedIn headline.

However, this student goes the extra mile and puts her graduation date right in her headline. Employers need to know when you can start work, so this tactic is super smart.

Additionally, any sort of extracurricular activities that relate to your field of study or your ideal job are great pieces of information to include. Believe it or not, employers place a lot of value on all the things you do in addition to your coursework.

Again, the university and field of study are showcased first. However, this student makes a wise decision to add keywords for the positions she hopes to get after graduation. And the keywords are added naturally, rather than stuffed in without context.

What to do once you perfect your LinkedIn headline

While a good LinkedIn headline is important, it only does so much. Crafting your headline is just step one in the process of building a great LinkedIn profile.

Once your headline is locked in, add a  video resume  or video testimonials to your profile to make it even more engaging and unique. Video gets attention and helps people remember you long after they close your LinkedIn profile.

Not a video expert? No problem.  Biteable  offers a full package of stock footage, animated text, and music to help you make LinkedIn videos that get you noticed.

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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

• Create an 'About' page for your website or profile.
• Begin writing your bio with your first and last name.
• Mention any associated brand name you might use.
• State your current position and what you do.
• Include at least one professional accomplishment.
• Describe your values and how they inform your career.
• Briefly tell your readers who you are outside of work.
• Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

• Facebook Business page .
• Industry blog byline .
• Instagram account .
• Personal website .
• LinkedIn profile .
• Industry website .
• Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

• Lindsay Kolowich Marketing.
• SEO Lindsay.
• Kolowich Consulting.
• Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

• Your family.
• Your hometown.
• Sports you play.
• Hobbies and interests.
• Favorite music and travel destinations.
• Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

• Chimamanda Ngozi Adichie: Author
• Chima Mmeje: SEO Content Writer
• DJ Nexus: DJ
• Lena Axelsson: Marriage & Family Therapist
• Mark Levy: Branding Firm Founder
• Audra Simpson: Political Anthropologist
• Marie Mikhail: Professional Recruiter
• Wonbo Woo: Executive Producer
• Chris Burkard: Freelance Photographer
• Lisa Quine: Creative Consultant
• Nancy Twine: Hair Care Founder
• Trinity Mouzon: Wellness Brand Founder
• Alberto Perez: Co-Founder of Zumba Fitness
• Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

• There’s clarity about who Chima serves.
• The hook is bold, catchy, and compels anyone to read further.
• Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

• Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
• It provides a subtle pitch for readers to check out her podcast.
• The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

• It highlights Chris’s achievement without bragging.
• The last sentence portrays Chris as a responsible man who loves his family.
• The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

• The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
• Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

• Introduce yourself.
• State what you do.
• Add key skills or areas of expertise.
• Include a personal mission statement
• Celebrate your wins.
• Provide your contact information.
• Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

• A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
• Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
• A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
• A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

• Tristen Taylor: Marketing Manager
• Lianna Patch: Copywriter
• Precious Oboidhe: Content Strategist and Writer
• Rebecca Bollwitt: Writer
• Megan Gilmore: Cookbook Author
• Bea Dixon: Feminine Care Founder
• Tammy Hembrow: Instagram Influencer
• Dr. Cody: Chiropractor
• Larry Kim: Founder
• Dharmesh Shah: Founder and CTO
• Lily Ugbaja: Content Strategist
• Ian Anderson Gray: Marketer
• Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

• The bio is short and direct.
• The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

Don't forget to share this post!

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27 of the Best Professional Bio Examples We've Ever Seen [+ Templates]

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Create a compelling professional narrative for your summary, bio, or introduction.

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Standout Professional Bio Examples (And Why You Need One)

• Compelling examples of bios in multiple contexts

The difference between a resume and a professional bio

Who needs a professional bio.

A professional bio is one of the most important pieces of writing you have in your toolkit.

What career and business opportunities will yours open up?

Effective examples of bios in multiple contexts

When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.

The purpose of a professional bio is generally to:

• State who you are and what you do
• Provide examples of your work experience that bolster your credibility
• Tell your story

How you go about accomplishing these three goals, however, will vary.

We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.

Company Website

If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.

John Hartman | Equifax

John Hartman put together a classic example of an executive bio for the Equifax website.

His writing is clear, concise, and follows the standard structure for an effective bio by providing:

• Name and current role at Equifax
• Previous experience at Equifax
• Early career history
• Education summary

If you’re looking for a conventional executive bio, you’ll want to follow this format.

It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.

However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !

Jay Shetty | Personal Brand

Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”

He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.

His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).

At the end, he also provides a preferred method of contact.

You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.

Need help crafting a compelling executive bio? Learn more  about our professional bio writing service!

Personal Website

We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.

If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.

• What kind of impression will they have of you and your business after reading your bio?
• Does your bio leave them inspired and wanting to talk to you further?
• What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla? 

Melanie Everett | melanieeverettco.com

Melanie Everett runs an independent real estate firm in Chicago.

Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.

Conference or Event Pamphlet

If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.

For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.

These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.

Vera Manoukian | Hilton

Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.

Nonprofit Bio

Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.

Ben Justus | EGBOK Mission

In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.

When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.

In this context, your bio can also serve as publicity for your company.

Arianna Huffington | THRIVE Global

Brian X. Chen | The New York Times

Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.

A resume and professional bio are both personal marketing documents, but they are used in different contexts.

Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .

Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.

Professionals of all experience levels can benefit from a bio.

As an executive, you should have a long and short version of a professional bio to use on:

• Corporate or personal websites
• Company marketing brochures
• Conference materials

If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!

We hope these examples have given you inspiration and an understanding of what to include in your bio.

When writing yours, remember to keep the following in mind:

The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!

Need a compelling executive bio? You can order our professional bio writing service here !

About resume pilots.

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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15 personal bio examples that are fun, creative, and get the job done.

Struggling to write about yourself? These personal bio examples show how you can talk about your professional and personal life in a creative, engaging way.

Published on Nov 27, 2022

By Austin Distel

Personal bios can be hard to write. Waxing lyrical about yourself can be uncomfortable, especially in the context of professional achievements and amazing things you’ve done.

But, in a world where we’re often separated from other humans via a screen, your personal bio is one of the easiest ways for a company, colleague, or a potential lead to learn more about you.

‍ If you don’t know what to include or how to get started, we’ve pulled together some personal bio examples that showcase a handful of creative and engaging ways to present yourself on your social media accounts, your personal website, and on any bylined articles you write outside of your site. 

We also provide some cool personal bio generator templates from our AI marketing platform , Jasper. Now you won’t have to scramble around at the last minute to come up with a short bio of yourself when you’re suddenly asked to send one over via email!

The business case for personal bios: why you should write one

You might wonder what the big deal is—it’s just a bio, right? Do people even read them? The answer is actually, yes; they do. Personal bios can be a great way to find out more about the person behind a website or an article. This helps establish a connection and encourages readers to relate to you. 

The thing is, you might not think a lot of people care about where you went to school or what you like to do in your spare time, but you just don’t know who’s reading your professional bio.

It might be a hotshot manager for your dream company who also loves to spend their weekends kayaking the coast. Or it might be the marketer for a well-known brand looking for a writer .

Learning little nuggets of information about you can put you ahead of other candidates they’re researching or other freelancers they’re in talks with. It could be the difference between getting that contract and not. 

What’s the difference between a personal bio and a resume?

Your resume is a list of your professional roles. Your personal bio digs deeper than this and gives readers an insight into things like: 

• Your interests outside of work
• Your backstory
• What gets you up in the morning 
• Your passions and values 
• Your goals 

Understanding this information can help them see if you’d be a good fit, or if you have the personal qualities they’re looking for in someone they want to work with. This information also helps you connect better with like-minded people.

Say, for example, you’re scrolling through Twitter, see a fun Tweet, and click on the person’s bio only to find out they also run 5km every evening and are passionate about addressing climate change. Chances are, you’re going to want to connect with them. 

How to write a personal bio

Before we share some creative bio examples, let’s take a look at what your personal biography should include. Bear in mind that this will vary depending on what platform you’re posting it on (platforms like Twitter and Instagram have a limited word count).

However, you can have a “master” bio that you pull snippets from for other platforms. Not only does this keep your messaging cohesive across platforms, but it makes it easy to get a bio together at short notice because you already have all the information you need written down. 

What to include in a bio on your site

For this ‌exercise, let’s focus on what you need to include in a personal bio on your website. This will be your “master” bio as it’ll probably be the longest and go into the most detail.

People who are poking around on your website have already shown an interest in who you are and what you do, so they’re more likely to stick around and read a longer bio. Here’s what you should include:

• Your name: obviously, you need to state your name. Most people choose to include their full name, including surname, at the start of their bio. However, if your website URL or personal brand is already your full name, you can shorten it to just your first name. 
• Your position: your current position and the tasks you’re responsible for should get a mention. This is particularly important if you’re looking for jobs or are writing a bio for a networking platform like LinkedIn. 
• Your work experience: mention any key roles you’ve held in the past and how you got to where you are today. Stories like this show readers your journey and give an insight into your specialisms and professional skills. 
• What you do and who you do it for: kind of like stating your “niche”, talking about what exactly it is you do (like graphic design or paid ad campaigns), and who you do it for (like finance companies or busy e-commerce owners) can help readers identify if you’re a good fit. 
• What you do outside of work: personal bios should be more personal than a resume or professional bio and should therefore include personal details about what you like to do when you’re not working. Do you frequent pop-up restaurants? Attend dog shows with your puppy? Rock climb in the mountains? 
• Professional accomplishments: talk about what you’ve achieved both at work and outside of work. This gives readers an idea about the things you value and what you might be able to achieve for them (it’s also a great talking point for people who want to reach out). 
• Personal story: share a personal, creative story to add a splash of personality. It can be anything from the disastrous first birthday party you held for your daughter to the time you were taken in by a local family after getting lost in Mongolia. Don't forget to add a custom image !

How often should you refresh your personal bio? 

The life you live now isn’t the same life you were living ten, five, or even two years ago. Your personal bio should reflect your current situation, which means it’ll probably need to be regularly updated.

If you’re not sure about when to give it a refresh, consider:

• When you land a new job 
• When you achieve a big milestone (either at work or in your personal life)
• When your old one doesn’t have the same ring to it 

Schedule time every few months to go back over your personal bio and see if everything is still true and up-to-date. 

Where to display your personal bio 

Your personal bio can be displayed anywhere that you might want people to find out more about you. Often, this will be places like social media, your website, guest post bylines, or your speaker profile, but you can also include it in other marketing materials like flyers for events you’re hosting or the blurb for your latest ebook. 

• Twitter: cramming a personal bio into 160 characters can be hard, but it can also be a great lesson in identifying what information matters the most. Use up as many of the characters as you can, and use them wisely..
• LinkedIn: the summary section of your LinkedIn profile gives you up to 2,000 characters to use. This is the ideal place to share your “master” bio.
• Instagram: at 150 characters, you have just a few words to explain who you are and what you do on Instagram—use them wisely.
• Personal website: people who land on your website are already interested in you—share your “master” bio here in all its glory. 
• Guest posts: bylined articles need a couple of sentences about the author. Make it engaging to encourage readers to click through to your site or remember your name. 
• Speaker profile: if you speak at events or conferences, you’ll need a short but sweet speaker bio that gets attendees interested in your session.

Get inspired: fun personal bio examples 

#1 twitter bio example: sally fox.

Sally includes what she does and who she does it for, as well as a humorous bit of information about her and her contact information—all within Twitter’s 160 character limit.

#2 Twitter bio example: Kash Bhattacharya

Kash showcases his accomplishments as well as a bit of backstory about what he’s doing and how long he’s been doing it.

#3 Twitter bio example: Jay Acunzo

Jay shares his mission in his Twitter bio, as well as what he’s best known for.

#4 Pinterest bio example: Grey & Scout

Liz of Grey & Scout introduces herself and tells her followers what they can expect to see from her—not an easy feat with such a limited word count.

#5 Guest post bio example: Justin Champion

In this guest author byline, Justin uses the third person to introduce who he is and what he does, as well as share his goal with readers.

#6 LinkedIn bio example: Katrina Ortiz

Katrina uses her LinkedIn bio to tell a story. Readers are hooked from the first sentence, but she also gives key insights into her specialties and achievements. 

#7 LinkedIn bio example: Karen Abbate

Karen does things a bit differently with her LinkedIn summary and lists out key things readers might want to know about her and her career. 

#8 LinkedIn bio example: Katie Clancy

Katie starts her LinkedIn bio with an analogy that serves to hook readers from the start. From there, she branches out into how it relates to her profession, as well as her key achievements and career highlights.

#9 Personal website bio example: Dave Harland

Dave Harland’s About Page shares the story of how he got into writing‌. At the end, he highlights his experience and why this story has helped him become a go-to copywriter.

#10 Personal website bio example: Gummi Sig

Gummi Sig begins his bio in the third person before diving into first-person storytelling mode. Perhaps the best part about this personal bio is the call to action at the end that encourages potential leads to get in touch.

#11 Personal website bio example: Leigh Whipday

Leigh Whipday of Toy Fight has a short professional bio on the website. It includes both his professional achievements as well as insights about his life outside of work to attract his target audience.

#12 Personal website bio example: Blake Fili Suarez

Blake includes both a short and a long version of his bio so that readers can choose the best option for them. Both include what he does as well as personal anecdotes about his life and business.

Create your own with the Jasper personal bio template

# 13 Personal website bio example: Kaleigh Moore

Besides a short professional bio that’s more focused on her work, Kaleigh Moore also has a personal bio on her site. It goes into detail about her first e-commerce business and how it led her into writing for the biggest names in e-commerce. It also shares some fun facts and photos of Kaleigh.

#14 Instagram bio example: Carlos Gil

Carlos Gil does a good job of using limited space wisely, mentioning accomplishments, what he does and for who, as well as what he’s working on.  

#15 Instagram bio example: Samantha Anderl

Co-founder of Harlow, Samantha Anderl, uses her personal Instagram bio not only to promote the company but also to give some insight into her personality. As this bio shows, a little humor can go a long way in attracting like-minded people to both you and your business.

Struggling with a blank page? Not sure which words to put down first? Overwhelmed by all the great professional bio examples out there and have now got writer’s paralysis? That's where an AI writing assistant can come in handy. Jasper’s personal bio template, in particular, can save the day. 

Simply plug in a few key pieces of information about yourself (use the list we mentioned above as a starting point) and choose the tone of voice you want to portray . Jasper will then work its AI magic and create a collection of personal bios you can tweak or use as they are. For example, here’s the start of a short bio for Apple’s co-founder, Steve Jobs. 

Jasper can create well-written, engaging bios for anyone in any role, as long as you provide the right info. For instance, besides setting the point of view and tone, we gave Jasper some basic details, including a fictional name, role, and location for a Senior Product Marketing Manager. 

As you can see from the bio options below, Jasper added emotion and personality to the details we gave. And he even added missing details such as past companies and years of experience, which we could easily swap out for factual details when writing a bio for a real person. 

We provided similar details for the bio of a fictional social media marketer, feeding Jasper info on specialties, previous roles, and hobbies. This time in the third person, Jasper added flair to our inputs, as well as some additional details that could be verified or swapped out, such as Luisa being from Columbia. 

Any of Jasper’s outputs could be combined, edited, or expanded in minutes to create a polished bio that showcases your areas of expertise, your professional goals, and your personality. Writing about yourself doesn’t have to be hard!

Also related: the Jasper company bio template

Companies can also make use of Jasper’s bio templates with the company bio template. Again, just input some key facts about your business, and— voila! —Jasper will create a fun and creative bio you can use wherever you like. 

Create your punchy personal bio today

Never again be asked to send over a personal bio “on the fly”. Instead, create a “master” bio that can be chopped up into engaging chunks and shared on your chosen promotional platforms.

Include key information about your job title, achievements, and what exactly it is you do, as well as personal anecdotes, your interests, and how you spend your spare time.

Your personal bio is a chance to connect with potential clients, hiring managers, and like-minded colleagues, so take the time to write one that really presents you as you want to be presented.

‍ Start a free trial to create your Personal Bio using Jasper today.

Meet The Author:

Austin Distel

Austin Distel is the Sr. Director of Marketing at Jasper , your AI marketing co-pilot. When not working, Austin is also an Airbnb superhost in Austin, Texas.

Enjoy this post? Join over 4 million people who are learning to master AI in 2024.

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Paralegal LinkedIn Guide

Explore Paralegal LinkedIn headlines, summary examples, and profile tips.

Getting Started as a Paralegal

• What is a Paralegal
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Standing Out on LinkedIn as a Paralegal

What to include in a paralegal linkedin profile, headline and summary, experience and case highlights, skills and endorsements, recommendations and legal achievements, education and professional development, linkedin headline tips for paralegals, paralegal linkedin headline examples, why we like this:.

• Specialization: Indicates a focus on Corporate Law, which is appealing to large firms and corporations.
• Experience Level: The use of 'Senior' denotes a high level of experience and expertise.
• Client Caliber: Mentioning Fortune 500 clients suggests experience with high-profile cases and demanding work environments.
• Area of Expertise: Clearly states a focus on litigation, targeting firms that specialize in civil trials.
• Technical Proficiency: Highlights the use of advanced technology, showing a commitment to efficiency and modern practices.
• Operational Improvement: Suggests a proactive approach to case management, which is a key skill for paralegals.
• Industry Niche: Targets a specific sector (IP Law within the tech industry), which can be very attractive to niche firms.
• Client Focus: Identifies the type of clients (tech startups), which can help in attracting similar prospective clients or employers.
• Legal Expertise: Demonstrates specialized knowledge in patents and trademarks, essential areas within IP law.
• Professional Certification: Highlights a certification, which adds credibility and professional recognition.
• Specialization: Specifies expertise in Family Law, which is useful for firms and clients seeking specialized support.
• Personal Approach: Shows a commitment to fairness and amicability, important traits in the sensitive area of family law.
• Service Specific: Focuses on estate planning, a sought-after area of expertise for many law firms and private clients.
• Outcome Oriented: Emphasizes the goal of seamless succession, which is the desired outcome for clients in this field.
• Subject Matter Expert: Establishes expertise in trusts and wills, which reinforces the individual's specialized knowledge and skills.

How to write a Paralegal LinkedIn Summary

Highlight your specialization and legal skills, illustrate your achievements with examples, convey your professional journey, express your commitment to the legal field, write your linkedin summary with ai.

Paralegal LinkedIn Summary Examples

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Paralegal Interview Questions

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January 26, 2024

How To Write A Social Media Bio (With Examples)

Your social media bio is often the second or third thing people see (right after your content and profile photo).

It tells them who you are and what you do, but it goes deeper than that.

In a lot of ways, it's like a post hook or sales page headline.

If it catches interest, people will consider staying on your page, following, clicking your website link, etc.

If it doesn't, they'll probably leave.

So how can you make it as good as possible?

I have 6 elements of great bios below + a bonus tip for LinkedIn users only.

You don't need all these elements in one bio. In fact, you probably shouldn't have all of them.

There's just not enough room, and if there is, it'll feel like you're "stuffing" your bio instead of having it feel organic.

Don't do that.

Now let's get started...

Goal #1 of any kind of copywriting is being clear.

If people can't understand you, then you lose instantly.

So use simple words, use short sentences, and don't try to be too clever about it.

Example that does this well:

2. Prospect Appeal

Who is your ideal customer?

If you don't sell anything, who is your ideal follower?

What do they want?

Answer those questions, then write a bio that promises readers what they want most.

3. Specificity

If you work with a specific audience, consider calling them out.

For example, rather than writing "fitness trainer", you might write "fitness trainer for the elderly".

As I was telling you last week, specificity sells.

Saying that you do something is okay.

Saying that you're good at is a bit better.

Proving that you're good at it is best.

If you have proof of expertise and results, put it into your bio. That can be how much revenue you've driven, how many people you've helped, a credential you have, or anything else that makes you more trustworthy.

5. Call To Action

Some people will get curious and act on their own, but many won't unless you give them a little push.

Consider ending your bio that way.

Ask people to follow, join your newsletter, join your community, buy your product, or anything else.

Ideally, you should make it sound beneficial to your reader rather than making the CTA all about whatever you're asking for.

6. Personality/Uniqueness

Sometimes, it makes sense to add some personality or write in a unique way.

Bios are often too small to properly convey these, but if you execute properly, you might be able to do it.

A quick pop culture reference or joke can do the job.

So can a unique way of wording things.

Just don't try to be so clever that you sacrifice clarity.

Bonus LinkedIn Tip

Unlike other platforms, LinkedIn shows a small piece of your bio when you post or comment.

That means more people will click on your profile and on that "Visit my website" button (if you use it) if the first 8 or so words are appealing.

Consider this when writing yours.

Final Social Media Bio Thoughts

Your profile is like a second website.

The bio is like the headline of the site.

Make sure you at least do a pretty good job of it.

That'll get you more followers, clicks, customers, clients, jobs, and anything else you want out of social media.

P.S. Whenever you're ready, I can help you in 3 ways:

1. Copyblogger Academy - This is my content marketing community. It comes with 9 full-length courses, Q&A, and a lot more. Join 1300+ members inside.

2. LinkedIn Growth - Grow your LinkedIn following and earnings services starting at $300 a month. Fill out my form to see if we're a good fit.

3. Personal Brand Audit - If you want personalized advice, I do 4 1-hour sessions per month. Check my calendar to see if I still have availability.

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Table of Contents

Biography headline and tag line.

On your About the Artist page, you can add a Biography Headline and/or Tag Line.

Not all artists have or use a Biography Headline or a Tag Line. These are simply optional fields FASO offers.

Biography Headline

A headline could be something simple such as your name, the name of your studio, or something like:

• A Little About Me

Tag line is defined as a variant of a branding slogan typically used in marketing materials and advertising. It is a short phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (in this case your art), or to reinforce the audience's memory of a product. Think of Nike's Just Do It.

Your 'About the Artist' Tag Line is a short statement or quote that will appear at the top of your About page on your live website, under the Biography Headline.  

What you choose to say is really a matter of personal preference. There is no standard for this and some artists choose to leave it blank.

• Brian Blood California Impressionist
• Pam Powell Portraiture and Fine Art
• Kenneth W. Shanika An Artist's Journey
• Jeff Leddy Fine Art Humorist

Click Here to read more on the subject in this article: Taglines, Slogans, and the Art of Verbal Branding

How to Add a Biography Headline and/or Tag Line

• login to your FASO account control panel
• click About the Artist (left menu bar)
• enter desired text in each field (Keep it SHORT!)
• Save Changes

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