business plan for yogurt company pdf

How to write a business plan for a yoghurt producer?

Putting together a business plan for a yoghurt producer can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing yoghurt producer, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a yoghurt producer?

What information is needed to create a business plan for a yoghurt producer.

• How do I build a financial forecast for a yoghurt producer?

The written part of a yoghurt producer business plan

• What tool should I use to write my yoghurt producer business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a yoghurt producer business plan in the first place.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a yoghurt producer is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your yoghurt producer to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To get visibility on future cash flows

If your small yoghurt producer runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your yoghurt producer's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your yoghurt producer business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your yoghurt producer's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Whether you are a startup or an existing business, writing a detailed yoghurt producer business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your yoghurt producer has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a yoghurt producer, let's take a look at what information is needed to create one.

Writing a yoghurt producer business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a yoghurt producer

Carrying out market research before writing a business plan for a yoghurt producer is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research may reveal that customers may be looking for yoghurts with more natural ingredients. It could also suggest that customers might be drawn towards yoghurts with added health benefits, such as those containing probiotics.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your yoghurt producer.

Developing the sales and marketing plan for a yoghurt producer

Budgeting sales and marketing expenses is essential before creating a yoghurt producer business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and equipment needs of a yoghurt producer

Whether you are at the beginning stages of your yoghurt producer or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

A yoghurt producer might incur staffing costs such as wages for employees, benefits, and other personnel costs. Equipment costs might include purchasing and maintaining items such as large refrigerators, pasteurizers, homogenizers, and other machines necessary for production. Additionally, the producer may need to pay for supplies such as milk, sugar, fruit, and other ingredients.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your yoghurt producer.

What goes into your yoghurt producer's financial forecast?

The objective of the financial forecast of your yoghurt producer's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a yoghurt producer are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a yoghurt producer shows how much revenue and profit your business is expected to make in the future.

A healthy yoghurt producer's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established yoghurt producer.

The forecasted balance sheet of your yoghurt producer

The projected balance sheet of your yoghurt producer will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your yoghurt producer projected balance sheet provides an understanding of your yoghurt producer's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your yoghurt producer's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a yoghurt producer is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your yoghurt producer business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the yoghurt producer is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a yoghurt producer.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the yoghurt producer, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a yoghurt producer business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a yoghurt producer business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your yoghurt producer's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your yoghurt producer, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

The second section in your yoghurt producer's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your yoghurt producer, you may want to focus on the potential of the area. You could highlight the proximity to major highways and airports which could make it easier for the yoghurt to be transported to other regions. You might also want to emphasize the potential for growth in the area due to its population and economic activity. Additionally, you could emphasize the potential for the yoghurt producer to become a major employer in the region, which could be attractive to a third party financier.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your yoghurt producer business plan should include a detailed description of what your company sells to its customers. 

For example, your yoghurt producer could offer customers a variety of flavoured yoghurt products, such as natural, sweet, and savoury flavours, and a selection of sizes, such as individual servings, family-sized containers, and even single-serve snack packs. Additionally, they could offer customised yoghurt recipes tailored to customers' individual tastes and preferences, as well as a delivery service to ensure customers are always provided with fresh, delicious yoghurt. By offering a range of products and services, your yoghurt producer could ensure that customers have the best experience possible.

The reader will want to understand what makes your yoghurt producer unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your yoghurt producer business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your yoghurt producer, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your yoghurt producer aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include health-conscious young adults. These are people who are looking for convenient snacks that are high in protein and low in sugar. They are likely to be educated and interested in nutrition labels, and looking for products that fit their lifestyle.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your yoghurt producer.

5. The strategy section

When writing the strategy section of a business plan for your yoghurt producer, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your yoghurt producer could face a risk of fluctuating raw material costs. They may find that the cost of the ingredients used to make the yoghurt could increase due to changes in supply and demand, forcing them to either absorb the cost or pass it on to the customer. Your yoghurt producer could also face a risk of competition. They may find that other companies producing similar products could enter the market, offering more competitive prices or better quality products. This could make it difficult for your yoghurt producer to remain profitable.

6. The operations section

The operations of your yoghurt producer must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your yoghurt producer - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have proprietary recipes and manufacturing techniques as key assets and IP for your yoghurt producer. These could include the recipes for the yoghurt, the processes used to make the yoghurt or the equipment used to make it. You might also have key intellectual property rights like trademarks, patents, copyrights or trade secrets that are associated with your yoghurt production. These could be used to protect your recipes, processes or equipment from being copied or used by competitors.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a yoghurt producer business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my yoghurt producer's business plan?

There are two main ways of creating your yoghurt producer business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your yoghurt producer's business plan

The modern and most efficient way to write a yoghurt producer business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your yoghurt producer's business plan

Outsourcing your yoghurt producer business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your yoghurt producer business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your yoghurt producer's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your yoghurt producer business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your yoghurt producer business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your yoghurt producer and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your yoghurt producer business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a yoghurt producer? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Yogurt Business Plan

Written by Elma Steven | Updated on April, 2024

Executive Summary

Overview : Tangy Spoon is a premium Greek yogurt brand that aims to revolutionize the industry by providing customers with a healthier and more delicious alternative to traditional yogurt. Our products will be made with high-quality ingredients including organic milk and real fruit, and will be available in a variety of flavors to appeal to a wide range of tastes. We will initially focus on selling our products online and through select retail partnerships, with plans to expand our distribution as we grow. Our goal is to become the go-to brand for consumers who want a tasty and nutritious snack that they can feel good about.

Mission: Our mission is to provide customers with a delicious and healthy alternative to traditional yogurt by offering premium, all-natural product made with organic milk and real fruit. We aim to promote the importance of choosing high-quality, nutritious foods and to make healthy snacking convenient and accessible for everyone.

Vision: Our vision is to become the leading brand in the Greek yogurt industry by providing customers with the highest quality products, exceptional customer service, and innovative marketing strategies that educate and inspire healthy living.

Industry Overview: The yogurt industry is a large and growing market, with an estimated value of $81.7 billion in 2020. Greek yogurt, in particular, has experienced significant growth in recent years, with sales increasing by 4.4% annually from 2015 to 2019. This growth is expected to continue, with the Greek yogurt market projected to reach $7.3 billion by 2027. Health-conscious consumers are driving demand for Greek yogurt, which is perceived as a healthier and more nutritious alternative to traditional yogurt. However, many Greek yogurt brands on the market today are heavily processed and contain added sugars and artificial flavors. This has created an opportunity for a high-quality, all-natural Greek yogurt brand like Tangy Spoon to stand out in the market.

Check out this guide on  how to write an executive summary?  If you don’t have the time to write on then you can use this  custom Executive Summary Writer  to save Hrs. of your precious time.

Financial Overview:

Business Description

Business Name: Tangy Spoon 

Founder: Jacob Harrison

Management Team: 

Legal Structure: LLC

Location: 1234 Main St, Bellevue, WA 98004

Goals: 

• To establish Tangy Spoon as a recognizable and trusted brand in the Greek yogurt industry
• To expand our product line to include a wider range of flavors and formats, such as drinkable yogurts and yogurt cups
• To build a loyal customer base through exceptional customer service and engagement
• To increase our distribution channels and expand our retail partnerships
• To contribute to a healthier and more sustainable food industry by using organic ingredients and reducing our environmental footprint

Products: 

Tangy Spoon will sell a range of natural Greek yogurt goods, such as plain yogurt cups, yogurt that you can drink, and fruit-flavored yogurts. Our goods won’t have any added tastes, colors, or chemicals and will be made with organic milk. Our choices will be varied so that everyone can find something they like. There will be basic flavors like strawberry and blueberry, as well as more unusual ones like honey and fig. We plan to add yogurt cups and other new forms that give customers easy and healthy eating options to our product line in the future.

Financial Overview

Fund Usage Plan

Business Model

Check out  the  100 samples of business model canvas.

Check out the  100 SWOT Samples

Organizational Overview

Jacob Harrison

Founder/ CEO/ Jacob Harrison 

Hey there! I’m the founder of Tangy Spoon, an upscale Greek yogurt brand that wants to give people a healthy and tastier lunch choice. My name is Jacob Harrison. I’ve always been interested in food and nutrition, and I saw a chance to make a brand that fits with my beliefs and my goal of making the food business healthy.

Before starting Tangy Spoon, I worked in the food business for more than ten years and learned a lot about marketing, developing new products, and managing the supply chain. I went to a top university and got a degree in food science and nutrition. There, I learned a lot about how different foods affect your health.

As the founder of Tangy Spoon, I promise that my products will only contain the best ingredients and that I will always promote food choices that are good for you and the environment. I think that Tangy Spoon can make a difference in the lives of its customers and the community as a whole by giving them a tasty and healthy snack choice.

It’s one of my favorite things to do to see new places and try new foods from around the world. I like to go climbing and be outside in my free time.

Management & Operations:

Marketing & Sales:

Finance & Accounting:

Industry Analysis

Source: Mordor Intelligence

Industry Problems 

• Many consumers are still unaware of the health benefits of Greek yogurt ( ibisworld )
• Greek yogurt brands on the market today are heavily processed and contain added sugars and artificial flavors
• The cost of organic ingredients can be prohibitive for some brands
• Limited distribution channels can make it difficult for smaller brands to reach a wider audience ( Gitnux ).

Industry Opportunities

• Growing demand for natural and healthy foods
• Expansion of the Greek yogurt market, particularly for premium, all-natural products
• Collaboration opportunities with health and wellness influencers to promote the benefits of Greek yogurt
• Development of new flavors and formats to appeal to a wider range of customers
• An estimated 44.55% of the world’s yogurt sales in 2022 came from the Asia-Pacific region. People mostly buy yogurt through the off-trade route. It is thought that the market will grow by 10.68% between 2022 and 2023 ( transparencymarketresearch ). The rise can be explained by the fact that a lot of different yogurts are easy to find in stores and food service outlets. An impressive 61.43% of the off-trade segment’s value comes from supermarkets. Many well-known stores, like Maruetsu, Aldi, Big Bazaar, Woolworths Group, and Aeon Retail, sell a lot of yogurt, both foreign and made in Japan. This is why they have the biggest share ( Fortune Business Insights ).
• Many yogurt types made the world yogurt delivery route grow by 4.57 percent in 2022 compared to 2021. Similarly, stores sell a lot of different kinds of yogurt. In 2021, 8% of people in the United States, which has the biggest yogurt market in North America, chose strawberry-flavored yogurt. Vanilla and blueberry ($4% each), peach ($3%), and mango ($2%) were the next most popular flavors ( data bridge market research ).

Market Segmentation

• Demographic Segmentation:  
• Health-conscious consumers who prioritize natural and organic products
• Customers who are willing to pay a premium for high-quality, all-natural Greek yogurt products
• Customers who prefer Greek yogurt over traditional yogurt
• Psychographic Segmentation:
• Customers who value healthy snacking options and prioritize their health and wellness
• Customers who are environmentally conscious and prefer products made with sustainable and organic ingredients
• Customers who are foodies and enjoy trying new and unique flavors and products
• Behavioral Segmentation:  
• Customers who regularly purchase yogurt products and are open to trying new brands and flavors
• Customers who prioritize convenience and prefer to purchase products online or through retail partnerships
• Customers who are brand loyal and seek out products that align with their values and beliefs.

Market Size

Marketing Plan

Marketing budget.

Marketing Objectives

• Boost brand awareness: Increase recognition and recall by 20% within 12 months using targeted campaigns and social media.
• Grow market share: Expand market share by 10% in two years with innovative products and new segments.
• Retain customers: Raise repeat customer rate by 15% within a year through personalization, loyalty programs, and customer support.
• Enhance online presence: Increase website traffic by 25% and social media followers by 30% in 18 months using engaging content and SEO.
• Increase sales revenue: Achieve a 20% revenue growth in the next financial year with promotional strategies and product expansion.
• Strengthen brand loyalty: Improve net promoter score (NPS) by 10 points in 12 months by focusing on customer satisfaction and loyalty benefits.
• Promote sustainability: Increase eco-friendly products by 30% in two years to appeal to environmentally conscious consumers.
• Improve customer engagement: Boost email open rates by 20% and click-through rates by 15% in a year with targeted email campaigns.
• Enter new markets: Launch products in two international markets within 24 months using market research and strategic partnerships.
• Enhance product positioning: Raise top-of-mind awareness as a leader in comfort and innovation within 18 months through marketing and product innovation.

Go-to-Market (GTM) Strategy

• Social Media Marketing:

a. Create and share engaging content that reflects the brand’s values and showcases products.

b. Collaborate with influencers who resonate with your target audience to increase reach and brand awareness.

c. Utilize paid advertising campaigns on platforms like Instagram, Facebook, and Pinterest to target specific customer segments.

d. Engage with followers, respond to comments, and address customer inquiries to strengthen customer relationships and loyalty.

• Content Marketing:

a. Develop a blog on the brand’s website featuring educational and informative content about undergarments, trends, and styling tips.

b. Leverage video content on platforms like YouTube to showcase products, share tutorials, and engage with customers.

c. Create infographics or visually appealing content to share on social media platforms and drive website traffic.

• Email Marketing:

a. Build and segment email lists based on customer behavior, preferences, and demographics.

b. Send personalized email campaigns with targeted offers, promotions, and relevant content.

c. Utilize automation tools to nurture leads and encourage repeat purchases.

• Public Relations:

a. Develop press releases and media kits to promote product launches, collaborations, or brand milestones.

b. Cultivate relationships with industry journalists and bloggers to secure coverage in relevant publications.

c. Participate in industry events, trade shows, and fashion weeks to increase brand visibility and networking opportunities.

• Search Engine Marketing (SEM) and Search Engine Optimization (SEO):

a. Optimize website content and structure to improve organic search ranking on search engines like Google.

b. Utilize keyword research and on-page optimization to target relevant search queries.

c. Implement paid search campaigns (Google Ads) to capture high-intent search traffic and drive conversions.

• Affiliate and Influencer Marketing:

a. Develop an affiliate program to incentivize bloggers, influencers, and content creators to promote the brand and products in exchange for a commission on sales.

b. Collaborate with influencers on content creation, product reviews, and giveaways to generate buzz and increase brand exposure.

• Offline Advertising and Promotions:

a. Place ads in print magazines, newspapers, or on billboards that cater to your target audience.

b. Host in-store events, pop-up shops, or fashion shows to create memorable experiences and connect with customers.

Budget allocation across channels: 

Financial Plan

Income Statement

Cash Flow Statement

Balance Sheet

Revenue Summary

Cost Summary

Non- Current Asset Schedule

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Frozen Yogurt Business Plan Template

Written by Dave Lavinsky

Frozen Yogurt Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their frozen yogurt companies.

If you’re unfamiliar with creating a frozen yogurt business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a frozen yogurt business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Frozen Yogurt Business Plan?

A business plan provides a snapshot of your frozen yogurt business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Frozen Yogurt Shop

If you’re looking to start a frozen yogurt business or grow your existing frozen yogurt company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your frozen yogurt business to improve your chances of success. Your frozen yogurt business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Frozen Yogurt Businesses

With regards to funding, the main sources of funding for a frozen yogurt business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for frozen yogurt companies.

Finish Your Business Plan Today!

How to write a business plan for a frozen yogurt business.

If you want to start a frozen yogurt business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your frozen yogurt business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of frozen yogurt business you are running and the status. For example, are you a startup, do you have a frozen yogurt business that you would like to grow, or are you operating a chain of frozen yogurt businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the frozen yogurt industry.
• Discuss the type of frozen yogurt business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of frozen yogurt business you are operating.

For example, you might specialize in one of the following types of frozen yogurt businesses:

• Brick and mortar : this type of frozen yogurt business is a traditional frozen yogurt shop that serves a variety of traditional flavors.
• Organic: this type of frozen yogurt business focuses on serving frozen yogurt made from all-natural ingredients and is usually made on-location.
• Non-dairy: this type of business will serve non-dairy versions of favorite frozen yogurt flavors. It is a favorite of vegans.

In addition to explaining the type of frozen yogurt business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of bowls served with positive reviews, reaching X number of yogurt served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the frozen yogurt industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the frozen yogurt industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your frozen yogurt business plan:

• How big is the frozen yogurt industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your frozen yogurt business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your frozen yogurt business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals of all ages and families with children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of frozen yogurt business you operate. Clearly, families would respond to different marketing promotions than a young college student, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other frozen yogurt businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, restaurants, or farmers markets. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of frozen yogurt business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a variety of flavors?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a frozen yogurt business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of frozen yogurt company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide ice cream, beverages and snacks?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your frozen yogurt company. Document where your company is situated and mention how the site will impact your success. For example, is your frozen yogurt business located in a busy retail district, near a school, a mall, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your frozen yogurt marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your frozen yogurt business, including purchasing ingredients, making frozen yogurt, fulfilling customer orders, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth frozen yogurt, or when you hope to reach $X in revenue. It could also be when you expect to expand your frozen yogurt business to a new city.  

Management Team

To demonstrate your frozen yogurt business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing frozen yogurt businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a frozen yogurt business or successfully running a small restaurant.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 frozen yogurt cones/bowls per day, and/or offer other revenue generators such as ice cream or beverages? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your frozen yogurt business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a frozen yogurt business:

• Cost of kitchen equipment and yogurt inventory
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your frozen yogurt location lease or a list of flavors you plan to offer.  

Writing a business plan for your frozen yogurt business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the frozen yogurt industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful frozen yogurt business.  

Frozen Yogurt Business Plan Template FAQs

What is the easiest way to complete my frozen yogurt business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your frozen yogurt business plan.

How Do You Start a Frozen Yogurt Business?

Starting a frozen yogurt business is easy with these 14 steps:

• Choose the Name for Your Frozen Yogurt Business
• Create Your Frozen Yogurt Business Plan
• Choose the Legal Structure for Your Frozen Yogurt Business
• Secure Startup Funding for Your Frozen Yogurt Business (If Needed)
• Secure a Location for Your Business
• Register Your Frozen Yogurt Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Frozen Yogurt Business
• Buy or Lease the Right Frozen Yogurt Business Equipment
• Develop Your Frozen Yogurt Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Frozen Yogurt Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Frozen Yogurt business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan For Yoghurt Production

Congratulations on taking the first step in creating a business plan for yoghurt production. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for yoghurt production that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your yoghurt production business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For Yoghurt Production - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for yoghurt production is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for yoghurt production inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your yoghurt production business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your yoghurt production business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your yoghurt production business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your yoghurt production business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your yoghurt production business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your yoghurt production car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for yoghurt production:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For Yoghurt Production Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

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Sample Business Plan for My Yogurt Shoppe TABLE OF CONTENTS

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TODD A FINKLE

As Phil Hogan lifted the final pages of his business plan out of his printer, he looked at the clock. It was almost midnight, which meant that he had about seven hours to get ready for another day at work. But the idea of going to his job was not what was keeping him awake at this hour. No, it was the idea of owning his own business that invigorated him this night, as it had many nights, for many years. It had started with a newspaper route—and the wish to be independent, make some money, and call the shots. At age 12, he had sketched out a time line that included business ownership at age 30. That didn’t happen, of course. But now, at age 36, he was a CPA with a lot of valuable experience behind him, and he was ready. For the last five years, he had been a senior financial analyst, and now, a marketing representative for Pfizer Laboratories. Before that he had been a senior internal auditor for McDonald’s, and had worked for an accounting firm. Lately, he had begun to think that if he was ever going to pull himself out of the corporate world, it would have to be now. Now, stepping over the stacks of Inc. and Entrepreneur magazines on the floor by his desk, Phil took a moment to think about how the last year had gone: January, 2000: Contacted friends, business associates and acquaintances to tell them he was interested in purchasing a small business that: • Had a net income of $50,000/year for the last five years, • Was located in the South, • Was a retail business, • Had an owner who was selling because of retirement, illness, or death. March, 2000: A former college roommate called to tell him about Jerry’s Famous Frozen Desserts, three upscale frozen dessert stores that meet his criteria. Called the owner, Robert Hicks, to request more information. Received a letter from Mr. Hicks’ accountant stating that before he shared this information, he wanted to see financial statements that verified Phil’s financial capacity to purchase the company. April, 2000: Contacted friends to ask if this was the proper procedure. They said it was. Began to look for a potential investor. Started to work on a business plan. June, 2000: A friend arranged a lunch with a potential investor, Terry Dunleavy, who currently owned 12 businesses, one of which invested in small businesses. After reading Phil’s (unfinished) business plan, Mr. Dunleavy expressed an interest in investing, and agreed to provide a copy of his financial statements to send to Robert Hicks. July, 2000: Received the past four years of Jerry’s financial statements. Now Phil picked up those statements to look at them again. Because they looked so good, Phil had visited the company and completed his research for his business plan. With the plan in hand, he knew his next step would be to ask some experts to read the plan, and tell him what they thought of this investment opportunity.

Stephen Martinez

Michelle Curry

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Teresa Gonçalves

Abstract. Knowledge extraction through keywords and relation creation between contents with common keywords is an important asset in any content management system. Nevertheless, it is impossible to perform manually this kind of information extraction due to the growing amount of textual content of varying quality made available by multiple creators and distributors of information. This paper presents and evaluates a prototype developed for the recognition of named entities using orthographic and morphologic word attributes as ...

Dorota Buchnowska

Ahcene Douas

Thomas Balkin

Examine the relationship between self-reported sleep parameters and indicators of resilience in a US military population (n=55,021). Longitudinal analyses (2001-2008) were conducted using subjective data collected from Millennium Cohort Study questionnaires and objective data from military records that included demographics, military health, and deployment information. Subjective sleep duration and insomnia symptoms were collected on the study questionnaire. Resilience metrics included lost work days, self-rated health, deployment, frequency and duration of health care utilization, and early discharge from the military. Generalized estimating equations and survival analyses were adjusted for demographic, military, behavioral, and health covariates in all models. The presence of insomnia symptoms was significantly associated with lower self-rated health, more lost work days, lower odds of deployment, higher odds of early discharge from military service early, and more health care uti...

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How to Start a Frozen Yogurt Business

Frozen yogurt businesses can offer anything from smoothies to parfaits with an infinite amount of toppings and flavor combinations. A frozen yogurt business may also offer specialty drinks, such as gourmet coffee or Italian sodas.

Learn how to start your own Frozen Yogurt Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a frozen yogurt business by following these 10 steps:

• Plan your Frozen Yogurt Business
• Form your Frozen Yogurt Business into a Legal Entity
• Register your Frozen Yogurt Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Frozen Yogurt Business
• Get the Necessary Permits & Licenses for your Frozen Yogurt Business
• Get Frozen Yogurt Business Insurance
• Define your Frozen Yogurt Business Brand
• Create your Frozen Yogurt Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your frozen yogurt business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Frozen Yogurt Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your frozen yogurt business?

Business name generator, what are the costs involved in opening a frozen yogurt business.

When it comes to equipment, you’ll need an industrial mixer, which can cost up to $15,000. A cash register can cost up to $1,000, and a display case can cost up to $7,000. A set of tables and chairs can run anywhere from $200 to $800. If you choose to franchise a company, such as Menchie's, you can expect to pay about $375,000 total. This covers everything though, and includes ongoing advertising benefits from the parent company for as long as you're open.

What are the ongoing expenses for a frozen yogurt business?

Those opening their own frozen yogurt business may have to budget for the following expenses:

• Equipment repairs
• Employee wages
• Permit renewal
• Supplies/ingredients

Who is the target market?

The best client is someone who lives close to you, so you can develop a core base of customers who come to depend on your menu. Your clientele don’t necessarily need to be health nuts, but they may be people who are either watching their weight or looking to make more conscientious choices about their eating habits.   

How does a frozen yogurt business make money?

Owners must set the prices for each menu item to cover business expenses and create a profit margin. People who are looking for fancy frozen yogurt are willing to pay a little more for quality flavors. Your prices will have to factor in all of the costs of the business (not just the cost of the ingredients.)

Typically, you can charge customers about three or four times the cost of the ingredients. So if one frozen yogurt serving costs $0.50, then you can charge the buyer around $2. If you’re in the major cities like LA or NYC, then you can likely charge closer to $4 or $5. You can also charge by the weight, which will include both the frozen yogurt and the toppings.

How much profit can a frozen yogurt business make?

Frozen yogurt had a revenue of $1.8 billion in 2014, and many people actually prefer this product over ice cream or gelato. Your profits are made up of the costs left over after you purchase ingredients and pay your employees. The exact amount you make will have to do with how well your run your business. Normally, about ⅔ of the revenue you make will be spent on ingredients and wages. Your leftover funds will be put toward rent costs and purchasing new equipment. If you sell 50,000 servings of frozen yogurt throughout the year at $3, then you can expect there to be about $50,000 to go towards rent and equipment.

How can you make your business more profitable?

Consider offering gourmet coffee to your customers, or setting up your own stand or food truck at different events (e.g., farmers markets, sports games, etc.) You can also offer specialty cakes, smoothies or pastries as well. Also, plenty of kids would love to use your space for their birthday party, so consider offering packages for parents looking for a unique gift for their children.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your frozen yogurt business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Eco tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A frozen yogurt business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a frozen yogurt business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your frozen yogurt business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Frozen Yogurt Business needs and how much it will cost you by reading our guide Business Insurance for Frozen Yogurt Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a frozen yogurt business

Word of mouth will definitely be a major factor in how successful you are, but part of your success is also tied up in the location you choose. Being in a heavily trafficked part of the neighborhood will help immensely. Hold a major party for your Grand Opening, and take the time to get to know the people around you. Their requests will determine how you conduct your promotions and marketing.

You can also do standard advertising, such as internet, print, or television advertising. Keep your social media pages up to date, and give people incentives for following you on Facebook or Instagram. Post fun pictures, and keep people updated about any specials and discounts you're offering.

How to keep customers coming back

Attracting people is rooted in just how delicious your product is. Check out your competition and determine what you can do differently to keep people coming back. Constantly seek customer feedback, and respond to the most pressing concerns — whether they’re about the food or not. Terrible or even inconsistent service from employees will kill a new business quickly.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Owners should have experience both with making and selling frozen yogurt. A specialty recipe and production methods ensure customers get a quality product. Owners should also have a good idea of the specialty flavors and toppings customers want. One neighborhood may want the classics, such as strawberry, cherry, and chocolate. Other neighborhoods may want to see more inventive flavors, such as bacon or churro.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a frozen yogurt business?

To entice customers and keep them coming back, an owner should focus on the following daily activities:

• Ordering ingredients and non-food supplies
• Mapping out a budget
• Providing customer service
• Scheduling employees
• Updating company website
• Maintaining web presence
• Overseeing quality control

What are some skills and experiences that will help you build a successful frozen yogurt business?

Anyone hoping to get started in this business should have a decent amount of experience working in different positions in food service. This should include both customer service roles, as well as management. Entrepreneurs should also have a good idea of what their competitors are offerings, so they can highlight exactly why potential customers should switch their allegiance.

What is the growth potential for a frozen yogurt business?

A frozen yogurt business has a lot of room for growth, but certain areas may be difficult to expand in. For example, a market like Los Angeles is saturated with a variety of specialty frozen yogurt businesses. However, businesses can penetrate even the most saturated market by offering an experience customers can’t find anywhere else. This may be through new flavors, incredible customer service, or even through fun decorations.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a frozen yogurt business?

Consistency is one of the first things to master when it comes to frozen yogurt. Your menu items should taste exactly the same no matter when they're ordered. Liquid mix (as opposed to dry) is generally the best way to ensure consistency.

Innovation is normally the second thing to consider. You’re looking at the popular flavors of today, and how you can incorporate them into your business. For example, when Starbucks introduces a new product like the Unicorn Frappucino, you should look for ways to work in your own similar offering to capitalize on the craze. Consider offering unlimited free samples as a way to get people interested in your flavors, and never let a customer complaint go unanswered (either in person or online).

How and when to build a team

You’ll want to build a team well before you’ve opened the store. Ideally, you’ll want employees who can stick with you for the long-term, but depending on where you are and the wages you offer, this can be a tall order. Look for people who genuinely enjoy customer service, and who want to make each visit a special experience.

Useful Links

Industry opportunities.

• Orange Leaf
• Menchie's Frozen Yogurt
• The Country's Best Yogurt

Real World Examples

Further reading.

• How to Start Your Frozen Yogurt Business
• A Sample Frozen Yogurt Business Plan
• How to Make a Profit with a Frozen Yogurt Business

Have a Question? Leave a Comment!

Frozen Yogurt Business Plan PDF Free Download

How to Start a Frozen Yogurt Business - Frozen Yogurt Business Plan PDF

Are you considering starting a Frozen Yogurt Business and you’re in need of a frozen yogurt business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Frozen Yogurt Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Frozen Yogurt firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Frozen Yogurt Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Frozen Yogurt Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Frozen Yogurt Business plan :

The following business plan details the business concept belonging to [OWNER'S NAME]. [OWNER'S NAME] has twenty years of experience in the food area. [OWNER'S NAME] recognized that the warm climate through most of the year in Tampa presented a prime opportunity for a frozen yogurt shop to thrive. While the market has some existing ice cream shop operations, it is neither dominated by a single ice cream parlor operator nor by a single frozen yogurt vendor. Thus, [OWNER'S NAME] believes that his concept for a frozen yogurt shop in the Tampa area, [BUSINESS NAME] Frozen Yogurt, is presented with the prime opportunity because of low competitive threat and high market demand. [OWNER'S NAME] is requesting a small business loan of $150,000 that will provide the necessary seed money and operating capital while he grows the business. Currently, [BUSINESS NAME] is in the planning and research phase and is still searching for an ideal location. [OWNER'S NAME] is targeting areas near a major freeway, adjacent to a large residential area, and surrounded by existing businesses.

II. General Company Description 2.1 Overview [BUSINESS NAME] is a yogurt parlor concept that is being planned for the Tampa area in Florida. [BUSINESS NAME] will sell and market a variety of 60 frozen yogurt styles and flavors that are served in cups, cones, and as push-ups. All of the store’s yogurts will be displayed in a large display case at the front of the store that is visible throughout the entire ordering process. The yogurt will be purchased from a quality local vendor in bulk. All employees will wear a casual style uniform consisting of pressed jeans with a polo shirt bearing the store’s logo.

2.2 Legal Description Yogurt shops operate within the ice cream parlor designation within the US NAICS system. The NAICS number for these operations is 722213 and is described as Snack and Nonalcoholic Beverage Bars.

2.3 Company Concept/History [BUSINESS NAME] was conceived of by [OWNER'S NAME]. Having worked in the Tampa area during his stint in the military, he became determined to retire in the area and start a business in Tampa. Following his retirement from the military, [OWNER'S NAME] purchased a home in Tampa and took some business courses from the local community college. [OWNER'S NAME] recognized from his time during the military in Tampa that the weather is conducive to cold dessert products such as yogurt and ice cream. Since there are already many ice cream parlors, he felt that a yogurt shop provided the best opportunity. Since Tampa experiences fairly warm weather year around, [OWNER'S NAME] is certain that such a business holds much promise for success. Although [OWNER'S NAME] lacks specific yogurt industry experience, he does have 20 years in the military as a non-commissioned officer responsible for overseeing numerous staff, scheduling, and managing a departmental budget. [OWNER'S NAME] believes that this experience combined with his recent academic training provides him with the maximum skills necessary for success.

2.4 Current Status [BUSINESS NAME] is currently in the planning stages. While a site address is listed as the location for the store, this is only tentative as no lease has been signed and additional funding has not yet been obtained.

2.5 Vision & Mission Statement [BUSINESS NAME] vision statement stresses the company’s sincerity towards ensuring that each guest is treated individually with the intention of having that guest return: “The relationship with the guest comes before revenues, profits and anything financially oriented.” [BUSINESS NAME] mission statement ensures that the company’s staff and its owner never depart from the company’s vision: “[BUSINESS NAME] will ensure that each yogurt advertised is in stock and available or the next one is free—all orders will be fulfilled.”

III. Products and Services 3.1 Product Description [BUSINESS NAME] will utilize only the highest quality products from the most reputable supplier in the area.  Each yogurt product will be of a homemade quality offered by local suppliers to ensure quality and consistency. This not only ensures [BUSINESS NAME] of the finest yogurt products available, but also ensures its own reputation will be enhanced. Additionally, [BUSINESS NAME] will also offer a series of both hot and cold drinks to augment its primary product line of frozen yogurt.

3.2 Service Description

How to Be Empowered

Contrary to common belief, the most effective control over one's life can be gained in an almost effortless manner. The truly empowered person "has it together", exudes a glowing poise that is apparent to others. Here are ten steps whereby you can begin experience empowerment in your own life.

1. Start from where you are and take one step at a time.

When you think about it, that's the only place you CAN start, i.e., where you are at this moment. Begin with your present perceptions, understandings, and strengths and move forward, one step at a time. In this world of objectives, goals and big plans, we often focus too much on the future with the result that our ability to concentrate fully on the present is severely compromised. Yet, it is only in the present that we can make a difference.

2. Examine your resistance points--the things that irritate you, limit you, or cause you to react.

We often resist what we most need to learn. The next time you find yourself resisting new information, a particular situation, or something someone else is saying, ask yourself: What is it that is really bothering me about this? Is there something that I need to learn?

3. Recognize that whatever you are experiencing at this very moment is appropriate to your need to grow.

Implicit in this "rule of appropriateness" is the concept that there is a larger plan of which you are an integral part. Until you're willing to acknowledge the possibility that such a plan exists, you will never be able to see it!

4. Stop worrying about whether others are getting theirs!

It's easy to become preoccupied about what the other person is doing, getting, achieving, etc. This kind of worrying is useless and wastes time and energies that are better spent on yourself.

5. Realize that it doesn't matter what happened to you or who did it to you; the only thing that matters is what you do about it.

What happened and who did it to you are in the past. You can't change the past, you can only change your perception of it. The ONLY thing that counts is what you do NOW in order to move forward.

6. Learn to withhold judgment.

To withhold judgment is to accept what is. How often in conversation do you find yourself mentally correcting, criticizing, or re-phrasing? when you do, you risk missing the real message which may not be in the words themselves. Rather than saying to yourself, "that's inaccurate" or "he/she is wrong", try accepting the statement as simply a representation of the way that person thinks, feels or what he/she intends to convey. This simple technique can open up a whole realm of hidden meaning, AND it enables you to respond more objectively and dispassionately.

7. Learn to operate holistically by opening up to the other possibilities that are always there.

There is always more than one way to solve a problem. You're most likely to get "stuck" when you foreclose your options by setting up conditions, demands, expectations, fears, positions and prejudices.

8. Complete your unfinished business.

Most of us have "unfinished business"--failures, a relationship gone sour, or a good deed left undone. Getting beyond ("completing") is not always easy, but there's a three-step process that, if followed, can do wonders for your psyche. It's this: (1) Acknowledge the wrong, mistake, screw-up, etc. to yourself, (2) Admit it to one other person, preferably the person you've wronged and, in the latter case, apologize and ask simply: "What can I do to make this right with you?" (Sometimes there really isn't much you can do, but the simple act of asking is healing in itself), and (3) Move ON. You've admitted your mistake, taken whatever corrective action you could, and now it's time to go forward. This third step takes discipline, but it works.

9. When faced with an apparently hopeless situation, take action, any action.

There's something called the "logjam" theory that applies here: when logs in a stream become all jammed up, moving ANY ONE log frees the others to move, because the act of moving a single piece creates space which in turn allows the other pieces to move. It's important to recognize that you're not trying to reach a final solution in a single move; you're simply taking "one step at a time" (Step#1)

10. Consider the wisdom of doing absolutely nothing!

As with the rule of appropriateness (above), there's a hidden assumption here, namely, that we each possess an inner wisdom that is always available if we know how to tap into it. Call it intuition, spiritual sense, whatever, the fact is that this "still small voice" is audible only when we are very quiet. It's a bit like a point in which you can see the bottom only when the surface is calm and the water nu-muddied. Doing nothing means exactly that: nothing physically, nothing mentally, nothing at all! The Japanese call it, "kokoro-no-mizu", literally, a "mind as water"--smooth, flowing and undisturbed. Try it. It works,and it's fun!

Copyright © by Bizmove Free Business Guides. All rights reserved.

Download Yoghurt Production Business Plan Sample with Financials

Looking for a Yoghurt Production Business plan in Nigeria for your new or existing enterprise?

Download this Yoghurt Production Business plan sample, which you can download to present to NIRSAL, BOI, BOA, and other investors.

YOGHURT PRODUCTION AND SALES BUSINESS PLAN TEMPLATE

1.0. EXECUTIVE SUMMARY

Roland Yoghurt is a standard and registered yoghurt drinks production company that will be located in Ibadan, Oyo state. We are at the initial stage of getting a facility that can accommodate the kind of production company that we are intending to launch and the facility is located adjacent the cocoa house and Femi Johnson G-allen, dugbe. Roland Yoghurt Company will be involved in producing, packaging, and distributing four flavoured special recipe yoghurt drink. We plan to build our brand to become one of the best yoghurt production companies across all of Nigeria. We want our yoghurt drinks to be found in all supermarkets, mini-markets and stores across Nigeria.

We are aware that there are several large and small-scale yoghurt production factories located all around, which is why we spent time and resources to carried-out well-detailed research studies and market surveys to offer the best and much more than our competitors will be offering. We have delivery service options for our customers, with various payment options and our outlet is well secured.

We will ensure that all our customers are given first-class treatment whenever they visit any of our chains of outlets. We have a CRM software that will enable us to manage a one on one relationship with our customers no matter how large the increase in our customers’ base. We will ensure that we get our customers involved when making some business decisions that directly or indirectly affect them.

Roland yoghurts will demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible at all times. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and our clients.

According to a report, The food drinks production industry is a thriving sector of the economy of most countries of the world. The industry generates a whooping of over 40 billion naira annually from more than 1500 registered food drinks production companies scattered all around Nigeria. The industry is responsible for the employment of over 30,000 people. Experts project the industry to grow at a 3.6% annual rate from 2011 to 2016. A close watch of events in the food drink production industry reveals that the industry has profited from increased demand over the last years. As the economy experiences growth, discretionary income levels also experience upward movement. The yoghurt market is vast and under-supplied, particularly in the urban and peri-urban areas. This is because there are a few good quality and NAFDAC-approved producers. Even in the rural areas, its patronage is fast increasing. To vegetarians and children, it’s a delicacy and a drink they cannot do without consuming. During festive periods and parties, you need to observe how this is gulped down by attendee-connoisseurs to understand how popular yoghurt is with people and the consequent high demand for it.

The benefits of our products and services are

• Availability of a variety of nutritious, tasty and flavoured technically made yoghurts.
• Employment opportunities.
• Unique tasty yoghurt drink Fair and lowest possible prices

2.0. PRODUCTS AND SERVICES

Our products and services

Roland Yoghurt will utilize only the highest quality products from the best and most reputable suppliers in and outside the country. Each yoghurt product will be of a homemade quality offered by local suppliers to ensure quality and consistency. This not only ensures ROLAND of the finest yoghurt products available but also ensures its own reputation will be enhanced. Additionally, ROLAND will also offer a series of both hot and cold drinks to augment its primary product line of frozen yoghurt.

Our products and services are as follows:

• Strawberry blend yoghurt drink
• Lemon, raspberry and vanilla yoghurt drink
• South African-style chocolate-flavoured

Keys to success

The keys to success for the ice yoghurt production & sales business include;

Best quality and excellent service.

Reliability and quality assured standard.

Having a good retail location in a high-shopping mall or residential area.

Power supply-for smooth and consistent production

Qualified and experienced staff.

Modern solution and technology

The objective for Ice Yoghurt Production & Sales Business Plan in Nigeria

-To produce varieties of unique tasty yoghurt drinks of up to a tune of 5million pieces in the first year.

-To initiate a relationship with bulk purchasers or dealers to reach far places in Nigeria

– To establish our brand in the heart of major cities via our branded mobile partnerships with food trucks, street hawkers, supermalls, stores, and the likes.

-To achieve a net profit in year one, increasing in year two, by containing costs and meeting sales goals

-To provide quality sales service and products at fair and best possible prices.

3.0. OUR GOALS

The goal for the Ice Yoghurt Production & Sales Business Plan in Nigeria

To provide high-quality yoghurt drinks of international standard and to set a pace in mechanizing the food drinks industry in Nigeria.

4.0. VISION STATEMENT

Vision for the Ice Yoghurt Production & Sales Business Plan in Nigeria

Our vision is to be a household name in the food drinks business in Nigeria reaching every part of the nation and beyond.

5.0. MISSION STATEMENT

The Mission for the Ice Yoghurt Production & Sales Business Plan in Nigeria

Our mission is to build a Yoghurt drink production company with unique recipes and business rendition whose products can be found in supermarkets and grocery stores all across Nigeria and other African nations.

6.0. MANAGEMENT

Management Team of the Ice Yoghurt Production & Sales Business Plan in Nigeria

ROLAND Johnson- he is the founder and owner of ROLAND Yoghurts and is a professional Chef and food snacks specialist; she has a B.Sc in Food Science, a Diploma in Business Administration and a certificate from the University of Ibadan, with over 12years of experience in the cake production industry, working for some of the leading brands in Nigeria.

Roland brings to the business:

Educational skill and practical experience in Ice Yoghurt Production & Sales Capacity to consistently provide outstanding service.

Quality processed product and a good understanding of the market trend.

Our staff brings operational, marketing and promotional skills to the business.

Management experience gained for the Ice Yoghurt Production & Sales Business Plan in Nigeria

With over 12 years of experience in the production Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the industry good commendation from our clients.

My managerial skill has also helped put together a workforce for over 6 years, which will also help me coordinate the teamwork in most aspects of the company. I am the CEO of the company overseeing the day to day activities of the business.

Materials and Machine for Ice Yoghurt Production & Sales Business Plan in Nigeria

Shaving Machine- single width, Electrical hand-operated setting out machine, lace cutting machine, spraying machine with dryer, hydraulic press, brushing machine with dryer, skim milk powder (SMP), sugar, stabilizer, preservative, starter, etc.

7.0. COMPETITOR ANALYSIS

Competitor Analysis for Ice Yoghurt Production & Sales Business Plan in Nigeria

People buy from us because of the following reasons:

Variety of nutritious, tasty and flavoured technically made yoghurts. Quality assured standard.

• Efficient production system.

Fair and best possible prices and discount offers.

Our three major competitive advantages are:

• Variety of nutritious, tasty and flavoured technically made yoghurts.
• Fair and best possible prices and discount offers

How To Download Yoghurt Production Bank Business plan Template PDF and Doc (With financial analysis)

Pay the sum of  NN8000 (Eight thousand naira only)  to the account detail below: Bank: GTBank Name: Oyewole Abidemi (I am putting my name and not our company account so you know I am real and you can trust me, and trace me) Ac/No: 0238933625 Type: Saving

P.S: We can also tailor the Yoghurt Production  Business plan to your name,  business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.

Dr. Abi Demi is a skilled technical writer and author with specialties in the martech and fintech space. Featured on Tekedia, Coin Review, Business Insider, Fintechna, Cryptocoin.news, Date 360 and several other sterling online publications, Demi is an astute technical writer that specializes in finance, marketing and technology - with over 500 published pieces across the internet ecosystem. Contact Abi Demi - [email protected]

Download Microfinance Bank Business Plan Sample with Financials (pdf/doc)

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How To Write a Business Plan for Frozen Yogurt Business in 9 Steps: Checklist

By henry sheykin, resources on frozen yogurt.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our guide on how to write a business plan for a frozen yogurt business! Did you know that the frozen yogurt industry has grown by 25 percent since 2011, with no signs of slowing down? That's right - now is the perfect time to get in on the action and start your own frozen yogurt business.

But before you dive in, it's important to take the time to carefully plan out your business. From identifying your target market to developing a marketing strategy, there are several key steps you'll need to take to ensure your business is a success.

Read on for a comprehensive checklist of the nine essential steps you'll need to take when writing your frozen yogurt business plan.

• Conduct market research
• Identify target market
• Analyze competition
• Determine ideal location
• Create a business plan budget
• Determine funding options
• Obtain necessary permits and licenses
• Establish supplier relationships
• Develop a marketing strategy

With this checklist in hand, you'll be well on your way to opening a successful and profitable frozen yogurt business. Let's get started!

Conduct Market Research

Market research is essential for starting any business, and it is especially important for a frozen yogurt business. The goal of market research is to gather information about the industry, competitors, target customers, and trends in the local area. This information will help you understand the demand for frozen yogurt, identify customer preferences and behavior patterns, and determine the feasibility of your business in the local area.

Tip 1: When conducting market research, consider both primary and secondary sources of information. Primary sources are first-hand data collected specifically for your business, such as surveys and focus groups. Secondary sources are existing data and reports from industry associations, government agencies, and other sources.

Tip 2: Focus on gathering information about your target customers, including their age, gender, income, education, and lifestyle habits. Understanding your customers' needs and preferences will help you create a product and experience that appeals to them.

Tip 3: Analyze your competitors to determine their strengths and weaknesses. Look at their menu options, pricing, customer reviews, and marketing strategies. This will help you identify areas where you can differentiate your business and create a competitive advantage.

• Survey potential customers to determine interest in frozen yogurt and their flavor preferences.
• Analyze demographic data to identify the target market for your business.
• Research industry trends and predictions for the frozen yogurt market.
• Visit competitors' stores and analyze their menu options, pricing, and customer experience.
• Read customer reviews of frozen yogurt businesses in the local area to understand areas of improvement and customer preferences.

By taking the time to conduct thorough market research, you will be better equipped to make informed decisions about your business operations and marketing strategies.

Identify Target Market

Before starting a frozen yogurt business, it is essential to have a clear understanding of who your target market is. Identifying your target market will help you tailor your product offerings, marketing strategies, and overall business plan to attract and retain customers.

Here are some factors to consider when identifying your target market:

• Location: Consider the demographics of the area where you plan to open your business. Are there schools, parks, or shopping centers nearby? Is the area predominantly residential, or does it have a lot of foot traffic from tourists and visitors?
• Age range: Frozen yogurt is popular among all age groups, but you may want to focus on specific age ranges, such as teenagers or families with young children, depending on your location and product offerings.
• Health consciousness: Frozen yogurt is often marketed as a healthier alternative to ice cream, so you may want to target customers who are health-conscious and looking for low-fat, low-sugar options.
• Disposable income: Your target market should have enough disposable income to afford your products. Consider the median income of the area where you plan to open your business.
• Consider conducting surveys or focus groups to gather feedback on your target market and product offerings.
• Stay up-to-date on market trends and adjust your business plan and marketing strategies accordingly.
• Don't try to appeal to everyone – focus on your niche market to establish a strong brand and loyal customer base.

Once you have identified your target market, you can tailor your business plan and marketing strategies to meet their needs and preferences. By understanding your target market, you can create a unique and appealing brand that resonates with your customers and sets your frozen yogurt business apart from the competition.

Analyze Competition

Assessing your competition is a crucial step in creating a successful frozen yogurt business plan. Your competition will define many aspects of your business, including your target audience, pricing, and marketing strategy. Here are some key points to consider when analyzing your competition:

• Identify your direct and indirect competitors
• Explore their products and services offerings. What flavors of frozen yogurt do they have? What unique toppings do they offer? Do they have any specialty items?
• Assess their pricing. Are they offering similar prices to yours? Are they more expensive or less expensive, and why?
• Observe the atmosphere of their store. What is the design of their store like? Is it comfortable and inviting?
• Study their social media presence, website, and customer reviews. What are they doing well, and what could they improve upon?
• Visit your competition in person and take detailed notes
• Consider conducting a survey to gather information on consumer preferences of your competition
• Use the information you gather to differentiate your business and create a unique brand

By analyzing your competition, you can make strategic decisions on how you can set your business apart. You want to be able to offer something that your customers can't find anywhere else, while still meeting their basic needs for frozen yogurt. Use the information you gather to create a competitive advantage and a strong brand identity.

Determine Ideal Location

Choosing the right location for your frozen yogurt business is crucial for its success. The location should be easily accessible and visible to your target market. Consider the following factors when determining the ideal location :

• Foot traffic: Look for a location with high foot traffic such as malls, commercial streets, or public areas.
• Accessibility: Ensure that the location is easily accessible by your target market, including customers with disabilities and strollers.
• Competition: Analyze the competition in the area to determine if your business will thrive alongside them or if it would be better to locate elsewhere.
• Proximity to complementary businesses: Choose a location near complementary businesses such as movie theaters, gyms, or shopping centers to target customers who are looking for a sweet treat after their activities.
• Size: Determine how much space you will need to comfortably accommodate your customers, seating, and equipment.
• Lease terms: Consider the lease terms of the location, including the duration of the lease, rent amount, and any additional fees.
• Consider conducting a survey of your target market to determine their preferred location.
• Visit potential locations at different times of the day to assess the foot traffic and noise levels.
• Consult with a real estate agent to help you find the right location and negotiate lease terms.

Once you have identified a few potential locations, compare them based on the above factors and choose the one that best meets your needs and budget.

Create A Business Plan Budget

One of the most crucial steps in starting any business is creating a budget that outlines all the costs involved in launching and running your frozen yogurt business. A business plan budget helps you determine how much money you need to get started and stay afloat until you break even.

A well-planned budget is essential for the success of your frozen yogurt business. It will help you identify your startup costs, recurring expenses, and determine your revenue streams, so you can better understand your profitability and cash flow projections.

Here are some tips for creating your frozen yogurt business budget:

• Consider all your startup costs, including equipment, furniture, fixtures, and licenses.
• Include your rent or lease payments, utilities, payroll, and taxes, among other expenses.
• Research pricing and ingredient costs to ensure your budget is accurate.
• Consider different funding options, such as bank loans, crowdfunding, or angel investors.
• Be realistic about your projections and include best-case and worst-case scenarios.
• Regularly review and adjust your budget as needed.

When creating your budget, you should aim to minimize unnecessary expenses and focus on costs that are critical to your business's success. One way to do this is by breaking down your budget into categories such as marketing, payroll, and equipment expenses.

Another important aspect of budgeting is setting pricing for your frozen yogurt products. To do this, you need to factor in your costs and consider your target market and competition. You want to ensure that you are offering competitive pricing while maintaining profitability.

By taking the time to create a comprehensive business plan budget, you will have a solid foundation for launching and running a successful frozen yogurt business.

Determine Funding Options

Starting a frozen yogurt business requires a significant amount of capital investment. There are several ways to acquire funding, but the most popular options include:

• Self-funding: This involves using your own savings, investments, or assets to finance your business. Though it might be challenging to accumulate such funds, this option allows for total control of your business.
• Loans: Obtaining a loan from a bank or other financial institution can be a convenient option to get the needed funding. However, you must be prepared to provide collateral, and the loan process might be time-consuming and require a good credit score.
• Grants: Depending on the location of your business, you might be able to secure a government grant to support your business. This option requires submitting grant proposals and may be competitive, so research is necessary to qualify for a grant.
• Investors: Getting investors who believe in your business plan can be an excellent option to secure funding. However, investors usually expect a share of the profit or ownership of the business, so be prepared to negotiate the terms of your agreement.
• Be realistic about your funding options and how much you need to start and maintain your business.
• Research the terms and conditions of every funding option before making your final decision.
• Use a financial advisor or an accountant to review your business plan and give advice on funding options.

In conclusion, careful consideration of the available funding options is critical when starting a frozen yogurt business. By following the above-listed funding options, you can be confident that you are making an informed and wise decision that can help your business to thrive.

Obtain Necessary Permits And Licenses

Before opening your frozen yogurt business, it is important to obtain all the necessary permits and licenses required by your local and state government. These permits and licenses are essential to operate your business legally and avoid penalties. Here are some important permits and licenses to obtain:

• Business License: A business license is a legal requirement to operate any business in the United States. The license is issued by the local government where the business is located and varies from state to state. You can contact your local government office to find out more about obtaining a business license.
• Food Service Permit: A food service permit is a permit that any business that serves food must obtain. Frozen yogurt is considered a food product, and you will need a permit to sell it. You can contact your local health department to obtain this permit.
• Seller's Permit: A seller's permit allows you to collect sales tax on products that you sell. This permit is issued by the state government. You can contact your state's Department of Revenue to apply for this permit.
• Building Permit: If you plan to make any changes to the building where your frozen yogurt business will be located, you will need a building permit. This permit ensures that your building is safe and up to code. You can obtain this permit by contacting your local government building department.
• It is important to obtain all necessary permits and licenses before opening your business to avoid penalties and fines.
• Each state and local government may have different requirements, so be sure to research the specific permits and licenses required for your area.
• Obtaining the necessary permits and licenses may take some time, so plan accordingly and start the process early.

Once you have all the necessary permits and licenses, make sure to display them in your business where they are visible to customers. This will help build trust with your customers and show that you are operating your business legally.

Establish Supplier Relationships

One of the critical aspects of running a successful frozen yogurt business is ensuring a consistent supply of high-quality ingredients. To do this, you need to establish relationships with reliable suppliers who can provide you with the necessary materials to keep your business running smoothly.

Here are some tips on how you can build sustainable supplier relationships:

• Do your research: Start by researching suppliers in your area that specialize in providing yogurt ingredients and toppings. Look for vendors with extensive experience in the industry and a solid reputation for delivering high-quality products. Consider their pricing, delivery timelines, and minimum order requirements when making your decision.
• Stay in communication: Establishing good communication channels is vital to maintaining a good relationship with your suppliers. Once you establish a supplier relationship, keep in contact to ensure they are meeting your needs. Keep them informed of any upcoming changes to your needs, such as menu revisions or expansions, to prevent any hiccups in workflow.
• Invest in the relationship: Building strong relationships with your suppliers will require some investment on your part. You may need to order more significant volumes of supplies, agree to longer delivery schedules, or even negotiate pricing to keep suppliers engaged. However, this will establish a long-term relationship between your business and the supplier, ultimately benefiting both parties.

Establishing supplier relationships can also save you the time and expense of negotiating with multiple suppliers for every new product you wish to introduce. Collaborating with specific suppliers also creates consistency in your products, which contributes to customer satisfaction and brand awareness.

When you establish reliable relationships with your suppliers, you can breathe a little easier knowing that your operations will run smoothly and that you can deliver consistent, high-quality products to your customers.

Develop A Marketing Strategy

Now that you have identified your target market, analyzed your competition, and established supplier relationships, it’s time to develop a marketing strategy that will help you promote your frozen yogurt business. A well-planned marketing strategy will help you reach out to your potential customers, build brand awareness, and increase your sales.

Define your brand identity. Your brand identity is the unique personality and voice of your business. You need to develop a brand image that resonates with your target market and sets you apart from your competition. Your brand identity should be reflected in every aspect of your business, including your logo, packaging, website, social media profiles, and advertising materials.

• Choose a clear and memorable name for your business that reflects your brand identity and is easy to remember and spell.
• Create a logo and color scheme that reflects your brand personality and resonates with your target customers.
• Create a website and social media profiles that showcase your brand identity and make it easy for customers to find you online.

Create a marketing plan. A marketing plan is a roadmap that outlines your marketing strategies and tactics, as well as the resources and budget you will allocate to each one. Your marketing plan should include a clear timeline and measurable goals for each strategy, as well as a way to track your progress and adjust your strategies based on your results.

• Identify the marketing channels that are most effective for reaching your target market, such as social media, email marketing, paid advertising, or influencer marketing.
• Choose the tactics you will use to promote your business, such as offering discounts and promotions, hosting events, collaborating with other businesses, or partnering with local charities.
• Set clear goals for each tactic, such as increasing your social media followers, driving more traffic to your website, or increasing your sales during specific times of the year.
• Track your progress using tools such as Google Analytics, social media insights, or customer feedback surveys.
• Adjust your strategies based on your results, and focus on the tactics that are most effective and efficient.

Engage with your customers. Customer engagement is essential for building brand loyalty and word-of-mouth referrals. You need to make sure that your customers feel valued and appreciated, and that you are listening to their feedback and responding to their needs. You can engage with your customers through various channels, such as social media, email marketing, or in-store promotions.

• Create a loyalty program that rewards your customers for their repeat purchases.
• Offer personalized recommendations and suggestions based on their preferences and purchase history.
• Solicit feedback and reviews from your customers, and respond to their comments and suggestions in a timely and respectful manner.
• Host events and activities that encourage your customers to socialize and have fun, such as game nights, trivia contests, or deejay parties.

Measure your results. Finally, you need to measure your marketing results to see if you are achieving your goals and making progress towards your objectives. You should track your sales, website traffic, social media engagement, customer satisfaction, and other metrics that are relevant to your business. Use your results to refine your marketing strategies and improve your performance over time.

• Use marketing analytics tools to track your performance, such as Google Analytics, Hootsuite, or Buffer.
• Compare your results to your goals and benchmarks, and look for trends and patterns that can help you identify opportunities and challenges.
• Use customer feedback surveys and reviews to get insights into your customers’ preferences, needs, and complaints.
• Optimize your marketing strategies based on your results, and focus on the tactics that are most effective and efficient.

Writing a business plan for a frozen yogurt business requires careful consideration and planning in order to ensure success. By conducting thorough market research, identifying the target market, analyzing the competition, and determining the ideal location, you can create a solid foundation for your business. Developing a budget, determining funding options, obtaining necessary permits and licenses, establishing supplier relationships, and developing a marketing strategy are also crucial steps. With these nine steps in mind, you can create a comprehensive business plan that will help you launch and grow a successful frozen yogurt business.

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Frozen Yogurt Business Plan Template

AUG.21, 2018

Do you want to start frozen yogurt business?

Are you thinking about starting a yogurt business ? Well, you are on the right track! Yogurts and ice creams are the desserts that are liked and eaten by almost all the people on earth especially those who live in tropical regions. Frozen Yogurt is one of the most favorite desserts of the people of the United States. It is a delicious blend of frozen yogurt with fresh fruits, nuts, and crunch, drippings, and chocolates, presented in different colors and flavors. A frozen yogurt business may prove extremely beneficial choice for a startup if you are ready to manage some of the difficulties associated with it.

Well, you might then be searching for  how to start a frozen yogurt business , which will grow famous and make you a good fortune. The first step you will have to take is to make a comprehensive business plan covering all the aspects of your startup. In case, you aren’t experienced in writing a business plan, you can save yourself from trouble by taking help from this sample business plan for a frozen yogurt business startup named, ‘Fro-Yo Lodging’.

Executive Summary

2.1 the business.

Fro-Yo Lodging will be a licensed and registered frozen yogurt restaurant owned by Ethan Blake, located near the Music City Center, Nashville. Strategically, we will be located in a lively and vibrant area full of nightlife and tourists. Ethan wants to open frozen yogurt business  to work with his sole passion in the field he found easy and interesting.

2.2 Management

Management has never been a problem for Ethan, he is an aspirant of opening a self-serve frozen yogurt restaurant in which, the people can buy yogurts and top them with the various toppings available. The dessert will be prepared by himself, and his wife Anna with the assistance of a professional chef. To deal with the customers’ needs and to assist him in arranging the shelves and displays along with the other chores of the restaurant, he will hire a team of dedicated workers and manage them by himself.

2.3 Customers

Before writing a self serve frozen yogurt business plan , you must know that who will be your customers. The best thing about this business is its wide spectrum of customers, all children, young, old residents as well as tourists love to eat frozen yogurts above all desserts while sitting in a calm place.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical frozen yogurts to our customers. Our business target is to become the best and the most visited frozen yogurt restaurant in Nashville within the next 2 years of our launch.

Company Summary

3.1 company owner.

Ethan Blake will be the owner of Fro-Yo Lodging. Ethan Blake has a Master’s degree in Business Administration, however, his passion in the food industry has honored him with title of ‘The Best Chef’ for his delicious desserts in various competitions. He is now called in the cooking shows and competitions as a judge. Ethan has various unique frozen yogurt business ideas , and he will act upon all by opening an enticing restaurant.

3.2 Why the Business is being started

Ethan had been working in a food-related firm for about four years and has won many dessert competitions throughout the four years. Now he has gained the experience and courage to start his own business. Ethan has decided to start a frozen yogurt business, as it is the business that suits his interest and can help him generate a huge profit.

3.3 How the Business will be started

A well-furnished restaurant lounge will be taken on rent and decorated in a tranquilizing manner with a soft backing music to attract the customers. The business will be self-served, customers will buy their desired flavored yogurt cups from the salesmen. After that, they will be free to take from 50 different toppings or drippings by themselves. Ethan believed that this self-serve behavior of his lodging will make the customers feel at ease; like they own this place.

Ethan has included many ways for interior and exterior decorations in his frozen yogurt business proposal . If you are also planning to enter this venture, but don’t know how to open a self serve frozen yogurt business , you can take help from this sample business plan free of cost.

The company’s financial experts have forecasted the following costs for expenses, assets, investment group for a business plan , and loans for the start-up.

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

Before  opening a frozen yogurt business , you must make a list of items you want to provide your customers. In case, you are looking for  how to start a yogurt busines   and which services to provide, you can read here the services and products Ethan has decided for starting a frozen yogurt business .

The customers will have the option to enjoy the dessert by dining in the luxurious seating facility, however, we also have quick ‘take away’ and packaging service for those who don’t have time to stop in the restaurant. We’ll also add sweetness to your events and parties if you avail of our catering services.

Our products & services will include:

• Frozen Yogurts: We have about thirty different flavors of frozen yogurt, among which the most liked by people are plain, peach, cherry, strawberry, mango, blackberry, lava flow, lilikoi, and choco-nut.
• More than 50 Toppings & Drippings: After buying the cups of froyo, customers will be free to add any type of topping in any amount by themselves. Fro-Yo Lodging will provide more than fifty toppings and drippings including
• fresh fruits such as raspberry, blueberry, kiwi, blackberries, strawberry, pineapples, and mango etc.
• a wide variety of chocolates including Reese’s pieces, nestle crunch, chocolate sprinkles, brownie bites, Snickers and chocolate and yogurt chips
• nuts and crunches including fruity pebbles, cocoa pebbles, cappuccino crunch, granola crunch, almonds, gummy bears, mango & strawberry boba poppers
• drippings including vanilla, caramel, honey, chocolate, whipped cream and peanut butter
• Fruit Cocktail Salad: We’ll also be selling fresh fruit cocktail salads to our customers.
• Gelato: We’ll have vanilla, chocolate and fruity flavored gelatos available in our restaurant.

Marketing Analysis of Frozen Yogurt Business

If you are starting a frozen yogurt business, you must analyze the market in your frozen yogurt business plan  in which you are going to offer your services. Marketing analysis will help you in knowing the demands of your customers. Here, we are providing you a sample business plan for frozen yogurt shop , this  frozen yogurt business plan sample  is written for the Fro-Yo Lodging in Nashville, however, you can know about the market trends and position of your startup from this free frozen yogurt business plan.   Besides this frozen yogurt business plan pdf  file format, you can find a number of frozen yogurt business plans  available on the web. However, to be accurate and precise, you should hire a professional marketing analyst to make for you, a frozen yogurt shop business plan  according to your location and the latest market demands.

5.1 Marketing Trends

Frozen Yogurt is one of the most famous desserts of the people of the United States. According to the IBISWorld, this business is growing at an unbelievable rate of 11.6 % annually and is responsible for employing more than twenty thousand people of the United States. There are more than three thousand frozen yogurt businesses currently running in the United States. If you are starting a frozen yogurt business, you can make a large amount of profit as demonstrated by the figure that this business is responsible for generating a revenue of $2 billion annually. So, you can a large profit from this business, provided that you plan it successfully and accurately.

5.2 Marketing Segmentation

Ethan had hired a marketing expert to analyze the target market, he has identified the following target audience which can become the potential customers of our restaurant.

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Local Residents: The first and the most numerous group of our customers will be the community residing in the vicinity of our restaurant. The variety of flavors and toppings provide everyone the taste he/she wants. We expect all the children, teens, young, adults and old who live near us to come to our restaurant and find the taste which they want. Once they are in, our terrific atmosphere and savory desserts will compel them to come again.

The residents will also avail our catering services whenever they arrange a small event or party. To gain and maintain customers from this major category, we’ll initially provide different promotional packages.

5.2.2 Working Class: The second category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and consult to the nearest restaurants whenever they want to eat something changed. Their budget and income will allow them to enjoy our services of both dine in the lodging, and take away the package if they are in a hurry.

5.2.3 Passers-by & Tourists: As Nashville is a center of many economical businesses and music auditoriums so it will be filled up by the tourists and passer-by not only during the day but also at night. So, the third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose, commercial activity or tourism. On seeing the elegance of our restaurant and the activity inside, the exhausted passers-by will surely enjoy our delicious serving for a short stay.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business target is to become the most famous and the most visited frozen yogurt restaurant in the whole Nashville. We aim at balancing the costs of our startup and promotional investments with the profit earned just within the two years of our launch.

5.4 Product Pricing

Our product pricing is nearly the same as that of our competitors and is reasonable, but we guarantee all our customers that we will have the best quality products and fresh topping eatables all the time at our lodging. Our strategy of selling services and products is explained here:

We’ll offer three sized frozen yogurt cups i.e. small, medium and large in of course varying prices. We’ll have some extra charges for the toppings, after paying the price the customer will be free to add as much material to his fro-yo as he can, or as he wants.

The next step after making a business plan and analyzing the market demands is to evaluate the frozen yogurt business start-up costs . After that, you will be required to scheme your strategic plans for availing more and more frozen yogurt business opportunities  and gaining more and more potential customers. The sales strategy of Fro-Yo Lodging is given here:

6.1 Competitive Analysis

If you are seeking help on how to open a frozen yogurt business  and run it successfully, then keep in mind, your business can never flourish if you don’t know what your competitors are doing, you have to come up with the conditions and benefits that your competitors lack.

Only we in the whole Nashville are providing catering service and so wide variety of toppings and flavors. We are located in an area which will be thronged up with the tourists and passers-by 24 hours a day. Our location is also favorable for the employees working near us, moreover, we are just at a 5-minute distance from the rich residential community.

The community that will visit us, will belong to a financially stable class, so we haven’t priced our products low to take a lead over our competitors. Instead, we have increased the quality and nutrition of our products. We ensure that we’ll use fresh products all the time, and Ethan along with his wife and the manager will keep a strict check on all the workers to ensure the quality of products.

6.2 Sales Strategy

We’ll advertise our services by the following strategies:

• We’ll offer free products in the first three days of the launch.
• We’ll send the packs of our frozen yogurts to the offices near us on the day of inauguration
• We’ll send letters to the residential community near us with a pack of three frozen yogurts on the day of inauguration
• We’ll offer 25% discount on our products on Tuesdays
• We’ll advertise us through social media and our website

6.3 Sales Forecast

We believe that if people try our delicious and healthy fro-yo, they will then eat them for the rest of their lives. That’s why we have forecasted our sales pattern to increase with years. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about the sales forecast, total unit sales, total sales is given in the following table:

6.4 Sales Monthly

6.5 Sales Yearly

Personnel plan

Personnel plan is the base of every startup and is a main decisive factor in the success or failure of a business, this sample business plan will guide you on how to start your own frozen yogurt business , by presenting to you a sample frozen yogurt business plan template  of Fro-Yo Lodging.

7.1 Company Staff

Ethan and his wife will manage the restaurant and hire some professionals to assist them with routine works. Ethan has made a list in his frozen yogurt business plan  outlining his required employees, which is given below:

• 1 Manager to assist him in managing the overall operations of the restaurant
• 10 Chefs for making and displaying the products
• 2 Food Technologists for tasting the flavors
• 5 Waiters/Salesmen to serve the customers and packaging desserts
• 1 Cashier to receive cash from the people
• 2 Accountants to maintain financial records
• 2 Hostess to greet, and guide the customers
• 2 Sales Executives responsible for the marketing and advertising of the restaurant
• 8 Cleaners to clean the dishes and other facilities at the restaurant
• 2 General Workers and 1 Driver for daily works

Ethan will ensure that all his employees are well-behaved and value the needs of customers.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

According to a study by Harvard Business School, nearly half of the startups fail in the first five years of their launch. If you are looking for how to open a frozen yogurt shop  you must know how to avoid the things that can end your business as a failure. Financial Plan is the deciding factor in the success of a business, especially if you want to grow your business, the financial plan envisages the details that how can you balance the startup costs and further expenses by the profit earned.

If you want your business to earn you a name, you have to do critical planning for at least the next five years. The most important thing is to make a thorough financial plan and estimate frozen yogurt business profit margins . Although you can take help from this sample financial plan demonstrating the frozen yogurt business profits  for Fro-Yo Lodging. But, to be more precise, you should seek the services of a professional financial developer to calculate frozen yogurt business profit  you can earn by the customers in your vicinity.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of the following assumptions.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following table show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

The following charts shows detailed information about profit and loss, and total cost of sales.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Frozen Yogurt Business Plan Sample in pdf

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Business Plan For Yoghurt Production

• Executive Summary

A.        INTRODUCTION

Management Team

The products

Personal goals

Business goals

B.        M ARKETING ANALYSIS

Sales forecast

Marketing Actions to achieve objectives

C.        ORGANIZATIONAL AND HUMAN RESOURCES PLAN

Personnel Department

Marketing Department

Number of Employees Needed

Employee Welfare Programme

Cash Flow Forecast

D.        FINANCIAL PLAN

Estimates of Capital expenditure needs

Pay-back plan

E.         CONCLUSION

EXECUTIVE SUMMARY

TABLE OF CONTENT

1.1       Management Team

1.2       Background of the Business

1.3       Product

1.4       Market

1.5       Competitor

1.6       Personnel Objectives

1.7       Business Goal

1.8       Objective

2.0       Marketing Plan

2.1       Marketing Goal

2.2       Sales Forecast

2.3       Revenue Forecast

2.4       Marketing Objectives

2.5       Strategies for Achieving the objective

2.6       Estimate of Cost of Marketing Action

3.0       Production and Operation Plan

4.0       Organizational and Human Resources Plan

4.1       Administrative Department

4.2       Marketing Department

4.3       Production Department

4.4       Maintenance and Security Department

4.5       Enterprise Employees

5.0       Financial Plan

5.1       Annual Personnel Cost

5.2       Estimate of Capital Expenditure

5.3       Estimate of Net working Capital

5.4       Cash Flow Forecast

5.6       Balance Sheet

5.7       Break-Even Analysis

5.8       Pay-back plan

6.0     Risk Assessment

Miragrade Yoghurt Production Business is a sole proprietorship business that is registered under the Laws of Federal Republic of Nigeria. It is owned by Mr. Olu Olawale, who has a Master Degree in Textile/Graphic Design and a Master Degree in Business Administration. The business is located at No 4, Step Down, Lagos Benin Express, Ore, Ondo State. The business is intended to sit on a fifteen acres of land that will cover the offices. The expected total capital investment is N10,000,000 ( Ten Millions Naira Only) and it is expected to commence in June, 2021.Going by the operational plan, marketing analysis, intended management approach, financial plan and projection and  risk management plan; the business is expected to generate a massive return on investment , and hence it is considered a profitable and viable business.

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How to Start Yoghurt Business in Kenya

Yogurt is among the most preferred drinks due to its high nutritional value. As such, starting a yogurt business is a profitable venture that will earn you good profits. The demand for Yogurt across the country is increasing with each passing day. Unfortunately, the market remains underserved. Yogurt production business offers many opportunities for entrepreneurs. 

Learn How to Make Yogurt

If you want to maximize profits, it is best to make your own yogurt. The first step is to learn how to make yogurt. You can learn from a friend who already knows how to, or enroll in yogurt-making classes.

Alternatively, there are many websites online where you can get quality content on yogurt preparation. YouTube's tutorials on making yogurt can also be very useful. There are many ways in which you can learn. All you need is self-discipline and the determination to learn.

Identify your Target Market

Every business targets a specific audience. Although anybody can be a customer, you will need to have specific customers that you can count on. This will help you choose a strategic location for your business and also dictate how much yogurt you will be preparing.

Your target customers can be passersby, households, and learning institutions. If you plan to run the yogurt business on a large scale, your target market can be hotels, supermarkets , and government institutions.

Choose your Yogurt Business Location

Upon identifying your target market, you’ll be in a better position to choose a business location. Your target market should have easy access to the business premises. Yogurt businesses do well in urban areas. You can also decide to hire a salesperson who will hawk your products along busy roads or even on commuter buses.

Invest in Yogurt Making Equipment

You do not need a lot of capital to buy equipment to start your yogurt business. The equipment you buy will depend on how much capital you have. If you are running on a small budget , you can use a firewood kitchen, invest in high-quality saucepans or sufuria, a thermometer, flavors, sugars, a weighing scale, and a milk sieve.

You will also need plastic tumblers for packaging. If your budget allows, you can buy a pasteurizer to make boiling milk easier.

How Much Does It Cost to Make Yogurt?

Yogurt business startup capital depends on the size of the business you want to run. A small yogurt business will cost around Ksh 150,000, while a large one will cost you around Ksh 500,000. The following is a startup capital breakdown for a yoghurt business:

• Store rent – Ksh 20, 000
• Business Permit – Ksh 5, 000
• KEBS certification – Ksh 30, 000
• Pasteurizer – Ksh 350, 000
• Food Hygiene Certificate – Ksh 300 per year
• Food Handling Certificate – Ksh 600 valid for 6 months
• Branded Tumblers – Ksh 20, 000
• Other items such as sufuria, thermometer, weighing scale, and milk sieve – Ksh 30, 000

Acquire the Necessary Certification and Licenses

It is best to acquire the necessary business licenses and permits when starting a business in Kenya. This will prevent you from getting into trouble with the authorities.

Besides, you will avoid spending much in terms of fines.

• KEBS Certification. Your yogurt business will require you to get a KEBS certification. This is to show that the products you are producing are of good quality with the recommended packaging. If your products are standard, then it will be easy to get a KEBS certification.
• Business Permit. Every business in Kenya needs a business permit to operate.
• Food Handling Certificate. This certificate shows that anyone handling the yogurt-making process in your business is free from disease.
• Food Hygiene Certificate. A food hygiene certificate will show that the place you intend to work is hygienic.

Read also: How to start a milkshake business in Kenya.  

Market your Yogurt Business

If a business is to make a profit, people must know that it exists. This means that you will need to invest in marketing, and your strategies need to be smart to help you stay on top of the competition, if any.

You can market your yogurt business by distributing flyers, putting up posters in public places such as parks, social media marketing, etc. Depending on who your target market is, you will need to find out which marketing strategy works best in terms of reaching many people at the same time.

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138, or   WhatsApp , or email: [email protected]

Is the Yogurt Business Profitable in Kenya?

Yes. The yogurt business is among the most lucrative businesses in Kenya. If you want to maximize profits, it is best to source milk directly from the farm. You will buy a liter of raw milk for Ksh 40.

You can sell a liter of yogurt for Ksh 200 or Ksh 50 per Tumbler (250 ml). If you can sell 1500 liters in a month, you will make Ksh 300,000. If you deduct all expenses, you can make around Ksh 200, 000 per month. It goes without saying that this business is highly profitable.

Yogurt has a higher nutrition value compared to other drinks like soda and juices. As such, if you are thinking of venturing into a business, consider yogurt making venture. You only need to know how to make yogurt, develop an excellent brand and then market your brand. Ultimately, it is a profitable venture . 

• How to start milk business in Kenya
• How to start a fast food business in Kenya
• How to start a milk bar business in Kenya
• How to start fresh juice business in Kenya
• How to start milk distribution business in Kenya

Get in touch

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• [email protected]
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