free startup business plan template word

Create a business plan

You've been dreaming of starting your own business. You've started with some concrete steps, and you're ready to put your proposal together. But how do you start, and how do you know when you have the right information?

How to get it done

Create a business plan with templates in Word:

Start with a template

Download these templates from the Office Templates site to create your plan:

Fill in your Business plan .

Analyze your market with the Business market analysis template .

Detail your financials in a Financial plan .

Divide up the work and track deliverables with this Business plan checklist .

Wrap up with this Business startup checklist .

Need a little help?

Learn how to:

Start a document from a template .

Apply themes to change your plan's look.

Related resources

Related article

Must follow steps for starting a successful business

Buy Microsoft 365

Get Microsoft 365

Get help setting up

Training and in-person help

Need more help?

Want more options.

Explore subscription benefits, browse training courses, learn how to secure your device, and more.

Microsoft 365 subscription benefits

Microsoft 365 training

Microsoft security

Accessibility center

Communities help you ask and answer questions, give feedback, and hear from experts with rich knowledge.

Ask the Microsoft Community

Microsoft Tech Community

Windows Insiders

Microsoft 365 Insiders

Was this information helpful?

Thank you for your feedback.

Filter by Keywords

10 Free Business Plan Templates in Word, Excel, & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

• Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
• Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
• Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
• Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

• Company description : Overview, mission, vision, and team
• Market analysis : Problem, solution, target market, competition, and competitive advantage
• Sales and marketing strategy : Products/services and marketing channels
• Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
• Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

• Determine sales objectives and goals
• Draft positioning statement
• Perform competitive analysis
• Draft ideal customer persona
• Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

• Priorities: Tasks that need immediate attention
• Continuity coverage: Tasks that must continue despite challenges
• Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

• Progress Board: Visualize tasks that are on track, those at risk, and those behind
• Gantt view: Get an overview of project timelines and dependencies
• Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

• Executive summary : Highlights, objectives, mission statement, and keys to success
• Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
• Marketing: Market analysis, market segmentation, competition, and pricing
• Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

• Highlight charts
• Market analysis
• Start-up assets and expenses
• Sales forecasts
• Profit and loss
• Balance sheet
• Cash flow projections
• Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

Questions? Comments? Visit our Help Center for support.

Receive the latest WriteClick Newsletter updates.

Thanks for subscribing to our blog!

Please enter a valid email

• Free training & 24-hour support
• Serious about security & privacy
• 99.99% uptime the last 12 months

Free Business Plan Template

Download a free business plan template for Word. Includes frequently asked questions about business plans.

Updated on September 17th, 2023

The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

A business plan template is a pre-formatted business plan that contains an outline for a synopsis of your business details, goals, and measurable steps you are planning to take to achieve these. A business plan is vital to obtain financing for your business and should be the foundation of your pitch deck.

Below is our free downloadable business plan template. This plan can be tailored to your specific business and the stage it is in, as well as for the intended audience.

Business Plan Template - Free Download

Download this blank business plan template in Word format and create your own business plan.

Benefits of Using a Business Plan Template:

• Ensure that your plan is presented in a standard format.
• Uncover the right information before your business is launched.
• Create a professional document without outsourcing.

See our template .

Why You Should Use a Business Plan Template:

Business plan templates allow entrepreneurs and small business owners to save time by working off of a pre-formatted document. With a professional template, you can add specific information about your business without having to start from scratch.

Writing a business plan is a time-consuming process, even if you use a template. However, using a template ensures that you add all of the content that you need before you make your business pitch. Working through a template one section at a time can help you to gather all of the information that you need.

Generally, it's a good idea to write your Executive Summary last. This way, you will have a much better idea of how to summarize and describe your business.

Download our template to get started.

Business to Business

Discover more about Business to Business (B2B) - what it means and how it affects your business. Includes an overview and frequently asked questions.

Jan 11, 2022

How do you write a business plan?

You can use a template , or start from scratch. Either way, your business plan should include a summary of your business, financial projections, details about marketing, a description of your products/services, and a SWOT analysis.

What is a business plan template?

A business plan template is a pre-formatted document that already contains an outline and basic details. You can customize a template to create a business plan for your own business.

How do I write a business plan for a startup?

Planning for a startup is the same as planning for any new business venture. You need a detailed business plan that is focused primarily on the financial needs of your new business. This will help to attract investors and give you a realistic picture of how much capital you need to succeed.

How do I write a 5-year business plan?

A 5-year business plan is typically written the same way as a normal business plan, except the financial projections from one year to the next may go into more detail. The plan may also include special projects/developments that you want to invest in during the first five years of operation.

What are the three main purposes of a business plan?

• Create a roadmap for the growth of your business.
• Demonstrate to lenders and investors that you have a path to success.
• Gather and evaluate all of the information needed to make decisions.

What should a business plan include?

• Executive Summary.
• Business Overview.
• Operations.
• Market Analysis.
• Products and Services.
• Competition.
• Management.
• Financial Plan.
• Projected Revenue.
• Appendices.

How do you write a successful business plan?

Successful business plans are well researched, including supporting documentation (financial statements, graphs, etc), demonstrate a keen understanding of the target market, and have a multi-faceted marketing strategy.

What do you title a business plan?

Business plans usually have a cover page with a prominent title that includes the company name and the words "Business Plan" either above or below the name. The cover page may also include contact information or a business address.

What are the types of business plans?

• Startup business plan.
• Growth business plan.
• Strategic business plan.
• Feasibility business plan.
• Internal business plan.
• Operations business plan.

How long is a business plan?

The length of your business plan is less important than the quality of the content that is contained within it. However, business plans generally vary in length from 20 to 50 pages depending on the spacing, size of the font, visual elements, and detail of each section.

How much does it cost to get a business plan written?

On the low end, freelancers may charge several hundred dollars to write a business plan, while professionals and consultants may charge several thousand. If you are going to outsource the creation of your business plan, make sure you hire someone who has lots of experience.

How do you write an executive summary for a business plan?

An executive summary should contain the following:

• Introduction.
• Company strengths.
• Explanation of product/service and how it meets a need or solves a problem.
• Conclusion emphasizing the importance/value of the business.

You should try to be concise when you're writing your executive summary since the rest of your business plan will provide more explanation for readers. The point is to draw people in and give them a 1000-foot view of what you are doing. It is generally agreed that the executive summary should make up no more than 5 - 10% of your entire business plan.

Free Business Plan Template

One of the reasons that so many small businesses fail is that they don't do the necessary up front work to create an accurate and realistic business plan. Creating a business plan doesn't guarantee success, but the process of writing a plan is critical for any successful new business. It isn't our goal to try to tell you everything you need to know about creating a business plan. Instead, our goal is to make the process easier by providing a professionally designed business plan template that you can edit easily using Word and Excel .

Business Plan Template

License : Private Use (not for distribution or resale)

Authors : Jon Wittwer and Jim Wittwer

Update (7/22/2016) : We've added a basic break-even analysis worksheet to the companion Excel workbook.

Description

This template provides a business plan outline with sample questions, tables, and a working table of contents. It was created for newer versions of Word and Excel (Office 2007 or later) so that you can easily change the fonts and color scheme and the file will be compatible with the mobile and web-based Word & Excel apps.

It is best to use Excel for financial statements, data tables and charts. So, we have provided a companion Excel workbook with these sample financial statements and other tables and graphs that you can copy and paste into your Word document.

The companion workbook combines many of the different spreadsheets you can find on Vertex42.com, but customized specifically for inclusion in a business plan.

Using the Business Plan Template

Editing headings and table of contents.

Word allows you to assign format Styles to text and paragraphs, and we've designed the template to use these Styles for defining headings, sub-headings, and figure captions.

If you want to add a new section so that the Table of Contents updates correctly, just add a new heading in the body of the document and assign it the Heading 1 or Heading 2 style.

To update the Table of Contents, go to the References tab and within the Table of Contents group of buttons, click on Update Table and then "Update entire table."

Copy/Paste From Excel to Word

For simple tables, you can use Copy/Paste (Ctrl+c / Ctrl+v) to copy a table from Excel to Word. This will typically paste the data as a formatted and editable table in Word, though none of the formulas will be functional within Word (and the table will not be linked to Excel). If you don't want the table to be editable in Word, you can "Paste as a Picture" using Paste Special or by choosing the "Picture" option when you right-click in Word to paste the table.

Important : When you paste a chart object into your business plan, make sure to "Paste as a Picture" because pasting the chart as an embedded object means that the entire spreadsheet becomes embedded in your Word document (even though what you see is only the chart).

If you want to insert a table into Word as a "Linked Object" so that when you edit Excel, the table in Word will update automatically, you may have a more difficult time preserving the formatting of the original. However, at the least the entire spreadsheet won't be embedded within your business plan Word document.

More Related Templates

Resources for Writing a Business Plan

• Write Your Business Plan at SBA.gov - Anybody starting a business should become familiar with the SBA (small business association). SBA.gov also has an online tool for creating a business plan .
• YouTube: How to Write a Business Plan - Business Wales (3 minutes) - This video offers a quick overview and tips for the essential parts of a business plan.
• YouTube: How to Write a Business Plan - Berkeley-Haas (71 minutes) - This presentation offers both the venture capitalist and entrepreneur perspective on how to write a business plan that can successfully attract funding.
• Write Your Business Plan at Entrepreneur.com - A book written by the staff of a company that should know what they are talking about.
• Sample Business Plans at bplans.com - Finding a business plan for similar businesses in your industry is a great way to get ideas for what to include in your plan. This site is a great resource for not only finding sample plans, but also for creating a business plan online using their step-by-step approach.

Other Free Business Plan Templates

• Business Planning Template Gallery at SCORE.org - This nonprofit organization (supported by the SBA) has provided expertise and free mentorship for millions of small business owners. They also have a useful collection of templates.
• Develop Your Business Plan at business.gov.au - This Australian Government site provides a really good business plan template for Word, including a detailed guide, questions to answer, and sample financial statements.

Follow Us On ...

Related Templates

Financial Statements

Small Business Trends

How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

Image: Envato Elements

Your email address will not be published. Required fields are marked *

© Copyright 2003 - 2024, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.

Powerful business plan templates

Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion..

Put your ideas to work with simple templates for every business plan

Every successful business took a lot of planning to get there, and these templates will be cornerstones of your future success. Whether you're looking to attract new business, pitch your services or reimagine your company, with these simple, customizable templates at your fingertips you can turn complexity into something tangible. These templates can become marketing assets or simply remain internal touchpoints for your team. And as your dreams change, you'll always have this template to refer to – it's easy to change what exists on paper. If you're a small business, focusing on your niche can help you dominate in your field, and you can forge a plan to figure out exactly what that niche might be and how to target your ideal customer . When it's time to share your vision with stakeholders, craft a presentation that outlines your plan succinctly and with style. Let these templates from Microsoft Designer be your partner in business strategy for years to come.

Free Startup Plan, Budget & Cost Templates

By Kate Eby | September 12, 2017

• Share on Facebook
• Share on LinkedIn

Link copied

A business plan describes how a new business will meet its primary objectives over a given period of time. It is both a strategic document that can act as a roadmap and a tool for securing funding and communicating with stakeholders. For a startup business, planning is key to developing a thorough understanding of the target market, competition, market conditions, and financing opportunities.

Included on this page, you'll find a variety of helpful, free startup business planning templates , like a SWOT analysis template , a competitive analysis template , a business startup checklist template , and more.

Startup Business Planning Templates

Competitive analysis template - excel.

Download Competitive Analysis Template

Excel | Smartsheet

Analyze multiple competitors based on the categories you want to compare, and use the results to identify your top rivals. This template contains several sheets to provide a comprehensive look at how your startup stacks up to the competition, the strengths of each company, and potential partnerships or opportunities.

SWOT Analysis Template - Excel

Download SWOT Analysis Template

While researching your business plan, both risks and opportunities are likely to arise. This critical information gives you the chance to plan for how you will take advantage of or address them as needed. A SWOT analysis helps you identify and gain a clear understanding of internal strengths and weaknesses as well as external opportunities and threats. The results of the analysis will inform your business goals and strategies for reaching them. Once completed, you can add this SWOT template to a startup business plan or use it as a planning tool. If this template doesn’t have the details you require, you can find more of our  free SWOT Analysis Templates .

Marketing Plan Template - Excel

Download Marketing Plan Template

Easily create a detailed marketing plan for different campaigns, including projected and actual costs. It also doubles as a marketing calendar template, showing a weekly, monthly, and quarterly breakdown of your timeline and initiatives. A marketing plan is typically part of a business plan, but you can use this dedicated template for developing a thorough plan and schedule.

Business Startup Checklist Template - Excel

Download Business Startup Checklist Template

This template offers a simple checklist to help you organize all of the tasks that need to be accomplished, from initial research and planning to establishing professional partnerships and acquiring necessary permits. Edit the list to include relevant actions for a particular business. This is an easy way to ensure that important items are not overlooked and prioritize steps.

Business Planning Schedule - Excel

Download Business Planning Schedule

This template allows you to create a schedule for tasks with a visual calendar for planning. This layout can help you organize your planning process and provide a timeline for reaching certain milestones. The template is structured around planning stages, allowing you to separate tasks hierarchically. To use this template for another planning process, simply edit the tasks included and add your dates to the schedule.

Target Market Comparison Template - Excel

‌ Download Target Market Comparison Template - Excel

Utilize this worksheet to compare target markets in order to understand which are ideal for your product or service. Understanding your customers is vital not only for developing effective strategies, but also for showing investors that you’ve done the necessary research and understand how to reach potential customers.

Startup Business Plan Template - Word

Download Startup Business Plan Template

Word  | Smartsheet

This template offers a traditional outline for creating a business plan document. You’ll find sections for an executive summary, company description, marketing plan, product and operational information, financial data, and room for appendices. You can refine the plan to suit different industries and business types. For example, if you want to create a technology startup business plan template, you will want to show how the startup will deal with rapidly changing markets, and provide product and market research that shows how your business will be on the cutting edge. You may also need to provide longer-term financial projections since high-tech startups often operate for an extended time without profits. 

For additional resources, visit " Free Startup Business Plan Templates and Examples ."

One-page Business Plan Template - Word

Download One-page Business Plan Template

Excel  |  Word  |  PDF  | Smartsheet

Create a streamlined business plan document on a single page with this Word template. A simplified plan can be helpful for summarizing information into a brief report. This format gives readers a quick overview of your startup business plan while emphasizing key points. 

For additional resources, visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Startup Financial Templates

Small-business budget template - excel.

Download Small-Business Budget Template

This basic budget is ideal for small businesses that want an easy, blank template to customize. To create a business budget, include both fixed and variable expenses along with revenue and funding sources. Use this template to track expenditures and revenue, maintain a balanced budget, and to help grow your business.

Sales Forecast Template - Excel

Download Sales Forecast Template

With this template, you get a 12-month sales forecast as well as sales data from prior years. You can organize the spreadsheet based on product names, target customers, or other categories, and then enter forecasted monthly sales, including adjustments for seasonal changes or other factors that might impact sales. The template also calculates monthly and yearly totals.

Business Startup Costs Template - Excel

Download Business Startup Costs Template

Startup costs begin to accrue before operations begin, so it’s important to determine expenses early on to avoid being underfunded or overspending. This startup costs template shows a summary of both funding and expenses at the top, with itemized details below. You can use this worksheet to outline expenses, create a tentative budget, and compare actual costs as they accrue. Similar to a start up budget template, this version helps you focus on expenditures.

Startup Budget Template - Excel

Download Startup Budget Template

A startup budget is an important tool for identifying what financial resources are available, determining how much revenue is needed to meet business goals, and pinpointing areas where you can save money. A budget works as a planning tool as well as a method for tracking actual expenditures. As part of a business plan, it supports the process of pitching to investors and completing loan applications. This budget template is geared toward startup companies and includes a section for projected monthly costs.

Startup Financial Projections Template - Excel

Download Startup Financial Projections Template

Similar to a pro forma template for startups, this version includes a 12-month profit and loss projection, a balance sheet, and a cash flow statement. Use the template to analyze the current financial standing and run a future forecast for a business. The spreadsheet includes pre-populated fields with expenses and income sources, which you can easily edit to accommodate your business.

Personal Financial Statement - Excel

Download Personal Financial Statement

Some lenders may require a personal financial statement in addition to relevant business data. This template lists assets and liabilities in order to calculate net worth. You’ll also find space for adding a signature so you can certify that the information is correct.

Balance Sheet Template - Excel

Download Balance Sheet Template

This template can be modified to either show an opening day balance for a startup or to create a projected balance sheet. Choose a given time period, enter your numbers for assets, liabilities, and equity, and the template will provide automatic calculations.

First-Year Budget Calculator - Excel

Download First-Year Budget Calculator

Combining business and personal budget information into a single template can be useful for small business owners who are just getting started. This template focuses on first-year budget calculations including startup costs, operating expenses, estimated income, personal expenses, and more. You can identify fixed and recurring costs for a full view of expenses for the first year.

12-Month Cash Flow Forecast - Excel

Download 12-Month Cash Flow Forecast

This template shows all 12 months of the year for a monthly and annual cash flow forecast. In addition to creating a forecast, you can compare actual cash flow totals for each month. The template is divided into categories for cash on-hand, cash receipts, and cash paid-out, with an alternating color scheme for easy viewing.

Annual Business Budget Template - Excel

Download Annual Business Budget Template

As a startup becomes established, this template can be used to create a budget showing totals on a monthly, quarterly, and annual basis. You can create a projected 12-month budget as well as compare financial data to the previous year’s performance. The template provides detailed income and expense categories for thorough planning and tracking.

Financial Dashboard Template - Excel

Download Financial Dashboard Template - Excel

Create a visual financial report with this dashboard template, which tracks statistics over time using graphs and charts. Compare sales rep performance, product revenue, regional data, or other financial KPIs. A graphical report provides a quick overview of financial information in a format that is easy to understand and share with stakeholders.

Marketing Budget Plan - Excel

Download Marketing Budget Plan

Create a dedicated marketing budget with results displayed in both a spreadsheet format and pie chart. Calculate costs for various marketing campaigns in order to view fund allocation. The template includes space for comments and notes to aid in strategic business planning.

Website Budget Template - Excel

Download Website Budget Template

This startup website template provides sections for calculating initial development costs as well as creating a projected budget over three years. View a list of costs and benefits to see how the website will impact the business over time. This template can help you determine the value of your website investment and track actual annual performance.

Loan Amortization Schedule - Excel

Download Loan Amortization Schedule

Keep track of a loan balance, payments made, upcoming amounts due, and interest paid with this loan amortization template. Enter lender information and loan terms at the top of the template, and then use the schedule to track payment details. Startups owners will appreciate how easy it is to manage business loans and create repayment plans.

Why Write a Startup Business Plan?

The benefits of writing a startup business plan range from clarifying initial ideas to attracting potential investors. The process of business planning can help uncover weaknesses as well as opportunities you may have overlooked. Planning encourages entrepreneurs to examine each step required to start a business in order to avoid mistakes in the long run. Collecting data through market analysis can allow you to confidently make informed decisions and provide a dose of reality to your business idea by affirming or challenging initial assumptions about your product, business model, or strategies for achieving success. Once you clarify your startup vision, analyze financial and market data, and define goals, you can create a strategic action plan to use as a guide for reaching objectives and addressing potential challenges. 

After establishing a startup, continue business planning to identify ways to grow and improve the business as well as to plan for resource use and development. If you treat your business plan as a living document that you regularly review and update, you can also use it to measure progress over time. An effective plan communicates a company’s vision to team members and all stakeholders, and provides both a foundation and an adaptable model that can grow and change along with the business.

One key reason for startups to develop sound business plans is to convince investors and lenders to finance the endeavor. Most banks and investors will want to see detailed financial projections and a statement of your current personal and business financial standing. Investors may want to see market data and other proof that your plan has a high chance for success. Without adequate financing, no startup can succeed, so it’s essential to create an ironclad pitch for funders.

What to Include in a Business Plan

Business plans are tailored to fit a specific type of business and to serve a particular purpose, whether it’s to seek funding, influence a particular audience, or develop strategy for internal use. While you’ll need to continually revise plans need to fulfill a certain function, there are similar elements in all business plans. Here are some of the common sections included in a startup business plan:

• Summary and Objectives: This first section can provide background information, a detailed company description, general industry information, goals that you want to achieve, and long-term objectives. Depending on the size and type of business, this information may be divided into multiple sections or summarized in one pitch. 
• Marketing Plan: Providing market data and an outline for how you will market and sell products and services allows you to show a deep understanding of your target audience and your plans for branding and distribution. Be sure to conduct thorough research that you can use to back up your plans with supporting numbers and statistics. You may also include separate, detailed sections on competition, customer characteristics, product features, sales forecasts, and marketing strategy.
• Operational Plan: This section is concerned with the equipment, processes, and people involved in daily operations. You may want to include details on location requirements, production methods, legal issues (such as licenses or insurance requirements), staffing information, vendor needs, and other operational elements. 
• Management and Organization: A description of management positions and professional advisors provides an organized look at key roles, the experience individuals bring to the business, and important consultants or mentors. You can also include resumes for key employees and startup owners if the business plan is supporting a loan application or investor pitch.
• Startup Expenses and Financial Plan: Estimate expenses as accurately as possible and include contingencies for unforeseen costs. Creating estimates requires thorough research, and expenses should include even small items - while they are easy to overlook, they may add up to significant costs. A comprehensive financial plan can include profit and loss projections and other budget forecasts in order to provide a clear picture of a startup’s financial standing and future outlook. 

A business plan will, of course, look different for a restaurant, web-based business, technology service provider, or product manufacturer. Before getting started, consider what you want to accomplish with your business plan, and customize it accordingly.

Business Plan Tips

Taking the time for thorough research and planning can help you make informed decisions, avoid potential pitfalls, and craft an effective plan. Here are a few tips to consider as you create a business plan:

• Get Creative: Business plans can follow a simple outline, but turning your plan into a creative presentation can make a statement and grab investors’ attention. 
• Use Data Wisely: No matter what format or approach you take, a startup business plan should be concise and include compelling evidence and hard data to back up your claims. 
• Refine Your Plan: Consider your audience and review your plan to ensure the information presented is appropriate, sufficient, and clear. 
• Focus on Objectives: Connect every strategy to core objectives so that there is a clear path for attaining success. 

Manage All Aspects of Your Startup in Real Time with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

• Contact sales

Start free trial

Get your free

Business Plan Template

Use this free Business Plan Template for Word to manage your projects better.

To start your business journey on the right foot, download our free business plan template and break down your business goals into actionable components.

Before you can start your business, you need to find your niche, seek financial backing and create a business plan to bring your idea to fruition. Our free business plan template will guide you through every step of the way. But first, let’s quickly define what a business plan is.

What Is a Business Plan?

A business plan is a document that explains how a business will operate and establish itself in the market to generate profits. Business plans are usually created before a new business starts, to make sure there are no loose ends that could affect its profitability or ability to operate. They can also be created for business improvement purposes.

Business plans are also crucial for raising funds for new business ventures, as they’re used to provide the key details an investor should know to determine whether or not a business is a sound investment.

What Is a Business Plan Template?

Our business plan template outlines the business, product or service that you want to launch. It also details the market you’re targeting, the goals and objectives of the venture and how you propose to achieve them.

The business plan is one of the three pillars that any new idea must stand on to be successful. The other two are a marketing plan and a financial plan. These will be touched upon in part within the business plan template and included in full as supporting documents.

What Should Be Included In a Business Plan Template?

Business plans vary from one organization to another. However, there are key elements that any business plan should have to provide a clear picture of a business, especially if you’re creating a business plan to request funding from investors. Here’s an outline that includes some of the most fundamental aspects to add to your business plans.

• Executive summary
• Company description
• Market analysis
• Marketing & sales strategy
• Operational plan
• Financial projections
• Organizational structure and management
• Legal structure

While you can decide how thorough you want your business plan to be, you’ll want to provide as many details as possible. A detailed business plan can reveal significant flaws in your business model. Business planning flaws such as ignoring industry trends can cost your company money, or could even lead to bankruptcy, so it’s important that you take your time when making a business plan.

How to Use This Free Business Plan Template

Now, let’s dive into each of those sections to have a better idea of how to use this business plan template for Word.

Executive Summary

Here’s where you lay out your idea. Your executive summary is the elevator pitch, something that encapsulates your business plan contents in just one page or a couple of paragraphs.

The main purpose of your executive summary is to highlight the key elements from your business plan thatyou wish to communicate to investors or stakeholders such as the market opportunity, an overview of how you’ll manage the venture, competitive advantages, key aspects of the company background, etc.

Company Description

This section explains what your company does and what it intends to achieve.

• Mission statement: The mission statement is a short action declaration that explains the purpose of your business and what it does. It should be one or two sentences long.
• Vision statement: The vision statement is similar to your mission statement in terms of length, but the vision statement states the future goals of the organization.
• Value proposition: The value proposition explains how your company will offer value to customers in a unique way that differentiates it from the competition.
• Core values: The core values are the guiding principles that shape your company’s organizational culture, such as integrity, innovation and collaboration.

Market Analysis

This section should explain to readers how your company intends to compete and position itself in a particular market. To do so, you should include the following:

• Industry analysis: Provide an overview of your business industry. Briefly explain if there are any current trends that might affect your business, either positively or negatively, such as new competitors, new technologies or any other changes. You should include statistics to explain how your industry has grown over the years to convince stakeholders of its value.
• Target market: The target market section should explain the ideal customer for your products. Your marketing activities will be focused on this type of customer, so it should be the most profitable customer to serve. You can easily express what your target market is by creating buyer personas.
• Direct competitors: Direct competitors are businesses that offer exactly the same type of product you do and also serve the same target market. For this reason, you should use your unique value proposition to differentiate from them. Think about two different brands of soda. They offer the exact same product to the same market, at the same place.
• Indirect competitors: Indirect competitors are businesses that offer substitute products to your target market, which means they don’t offer the same product as you do, but their product could also be used to satisfy the same customer need. Now think about butter and margarine. While the product isn’t exactly the same, it can be purchased by customers to satisfy the same need.
• SWOT analysis: SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a very important part of a business plan because it allows you to do a quick assessment of your current competitive position by looking at the internal strengths and weaknesses of your business while also considering any opportunities and threats from the external environment, such as the risk of new competitors or the opportunity of an underserved market.

Marketing & Sales Strategy

The purpose of this section is to explain how your company will market the product to your customers. It uses the 4 Ps of marketing as the guiding principle.

• Product: Explain what your product is, how it works and how it’s meant to be used. Also, explain some of the main attributes or features that make it superior to other products on the market. This can be anything such as lower production costs , durability or ease of use.
• Price: Pricing is an important part of your marketing strategy. Use this template to indicate your estimated profit margin along with a general description of the expected costs.
• Place: Place simply refers to two main things. Your sales channels, which are the methods you use to sell your product, such as online e-commerce platforms or brick-and-mortar locations and your distribution channels, which are the methods of transportation you’ll use to bring your product from the production line to the final customer.
• Promotion: Use this section to explain the various methods you’ll use to advertise your product, such as websites, social media platforms or traditional methods such as TV, newspaper or radio ads.

Operational Plan

This section should provide a quick overview of how your business will operate by outlining the following areas:

• Day-to-day operations: Briefly explain how your business will serve customers or manufacture products. The goal is to provide a quick overview of the daily operations of your business for stakeholders and investors.
• Supply chain: Every business needs to purchase raw materials, parts and components to deliver products or services to its target market. Use this section to explain the key steps in your supply chain , and who are your key suppliers.
• Permits and regulatory compliance: Use this section to list any permits or regulatory compliance standards your products should meet, if any.

Financial Projections

Use this section to attach any financial documents you might have. If you’re starting a new business you can use financial forecasts. Here are some of the financial documents you can include.

• Income statements
• Balance sheets
• Cash flow statements
• Capital expenditure budgets
• Cost forecasts
• Gross profit projections
• Profit & loss statement
• Projected balance sheet

In addition to these documents, it’s advisable to include an exit strategy. The exit strategy is a contingency plan that’s executed to minimize losses for investors and business owners in the event of bankruptcy or if the business must be terminated at some point. Use this section to briefly explain how you’d execute your exit strategy.

Management Team and Key Personnel

It helps to build confidence and give investors a sense of the risk they’re dealing with if you can provide profiles of your executive and management team. In fact, anyone who will be instrumental in executing the business plan should be included. Their skills and experience can go a long way to realizing your business plan.

Legal Structure

Last but not least, use this section to explain whether your business is a sole proprietorship, partnership, corporation or any other type of legal structure.

While you can decide how thorough you want your business plan to be, the more details you provide the better, as a detailed business plan can reveal significant flaws in your business model. Business planning flaws such as ignoring industry trends can cost your company money, or could even lead to bankruptcy, so it’s important that you take your time when making a business plan.

Why Should You Use a Business Plan Template?

The main reason for a business plan template is to show off your idea in the best possible way to attract investors by collecting the points that show why your business, product or service is viable.

The other reason is that nothing is possible without a plan. Launching a new business, product or service is a project, and a project without a plan is like a boat without a rudder. It might not sink, but it’s unlikely to get where you want it to go.

There are more detailed reasons to take the time and effort required to fill in our business plan template. For example, a bank and investors won’t let you in the door without a business plan. The same is true for any potential partners.

On top of that, the template provides broad strokes as to how to implement your idea . This is vitally important if you sway your investors and need to make the plan a reality.

Once you have investors on board, you need to turn your business plan into a viable project. Project management software like ProjectManager can help. Our Gantt charts can organize tasks, track costs, allocate resources and more. Plus, live dashboards give you a high-level view of performance to catch issues before they become problems. With project management software, you can plan, track and report on everything that matters. We’ll help you make your business plan a successful venture.

When Should You Use This Free Business Plan Template for Word?

You should use a business plan template when you’re getting ready to shop your idea for the bank, investors or a partner. Before using our template, you’ll want to have done all the necessary due diligence.

In other words, once you have an idea for the business, product or service, you need to do market research to see where it fits in the larger commercial landscape. Then, you’ll need to figure out how much capital you’ll need to realize the idea.

Once you have all the work done for your proposal, then you can start the process of filling in the business plan template. The more thorough your preparation, the more convincing your plan and the more likely you’ll get it off the ground.

Who Should Use This Free Business Plan Template for Word?

Anyone who is planning to run a business needs to use our business plan template. It’s your roadmap  and provides you with a plan forward by outlining objectives, establishing priorities and more.

You’ll also need this business plan template if you already have an established business and are looking for buyers to sell it to. This is also true if you’re looking to determine the value of your business says for taxes or estate planning.

How to Track the Execution of Your Business Plan With ProjectManager

ProjectManager is award-winning software that helps you organize your plan and execute it more effectively. Once you’ve filled in your business plan template, the real work begins. Our tool helps you create a schedule and manage your resources to successfully deliver your plan.

Gantt Charts to Plan

Use our Gantt chart project view to input your tasks or import the task list from any spreadsheet. You can also use one of the many industry-specific templates loaded into the tool to get you started. Then add durations for your tasks and they’ll populate the timeline side of the Gantt, giving you a full picture of the plan laid out chronologically.

Dashboards to Track Progress

When you execute your plan, you need to monitor its actual progress to make sure you’re on track. Our real-time dashboard collects status updates and automatically monitors your schedule, costs and other vital metrics, displaying them in easy-to-read graphs and charts. This high-level view helps you catch issues before they become problems.

Reports for Your Stakeholders

Keeping executives and other stakeholders in the loop is important. One-click reporting makes it simple to get data on the performance of your plan as it’s executed and then share those reports. They can even be filtered to give stakeholders the only information they want.

There’s so much more that ProjectManager does to make sure your plan is a success. From unlimited file storage to resource and team management, we allow you to make your business plan and implement it successfully.

What Other Free Excel Templates Can Help You Build a Business Plan?

Our business plan template collects a lot of information, but in order to have a thought-through plan, you’ll want to use some of the other free project management templates we have free on our website.

Project Charter Template

For your plan to work, you need to have a project charter. Our free project charter template helps you figure out the scope of your project, identify objectives and deliverables and even start figuring out the tasks, resources and costs for the work to come.

Statement of Work Template

The statement of work outlines the course of your project plan, including activities, deliverables and the timetable. It defines these essential components of any plan and acts as the first step in your journey to creating a project plan. The free statement of work (SOW) template lays it all out for you.

Project Proposal Template

Before the plan comes the proposal. It’s the pitch to get your project approved so you can then create a plan. The free project proposal template sets the stage and all you have to do is add the details. When approved you have already made the first step towards a plan, which makes it that much easier.

Related Business Planning Resources

If you’re looking for more information about business and planning, then check out the resources page on our website. We have tutorial videos, blog posts and guides that address every aspect of project management. Here are just a few relevant articles.

• 15 Free Word and Excel Templates for Business 
• Strategic Planning in Business
• Why You Need a Reliable Business Continuity Plan
• How to Choose a Project Planner That’s Right for You

ProjectManager is an online tool that gives you real-time data to make better decisions when managing your project. Organize your teams, help them collaborate and drive your project more efficiently to a successful end. Join the tens of thousands of teams that already use ProjectManager and take your free 30-day trial today.

Start your free 30-day trial

Deliver faster, collaborate better, innovate more effectively — without the high prices and months-long implementation and extensive training required by other products.

Free Simple Business Plan Template

Our experts

Written and reviewed by:.

Our independent reviews are funded in part by affiliate commissions, at no extra cost to our readers.

Your business plan is the document that adds structure to your proposal and helps you focus your objectives on an achievable and realistic target. It should cover every aspect of what your business journey will look like, from licensing and revenue, to competitor and sector analysis.

Writing a business plan doesn’t need to be a difficult process, but it should take at least a month to be done properly.

In today’s capricious business climate there’s a lot to consider, such as the impact of political challenges like Brexit. These details are especially important in today’s bad economy. Investors are looking for entrepreneurs who are aware of the challenges ahead and how to properly plan for them.

Below, you’ll find everything you need to create a concise, specific and authoritative business plan. So let’s get started turning your idea into a reality!

Click here to download your free Business Plan template PDF – you can fill in your own details and those of your business, its target market, your customers, competitors and your vision for growth.

Our below guide will give you detailed advice on how to write a quality business plan, and our PDF download above can give you a clear template to work through.

But, creating an effective business plan needs….planning! That’s where a high quality planning tool can help.

We recommend creating an account with monday to use this tool – there’s even a free trial . Doing so means you can start your entrepreneurial journey on the right foot.

Get the latest startup news, straight to your inbox

Stay informed on the top business stories with Startups.co.uk’s weekly newsletter

By signing up to receive our newsletter, you agree to our Privacy Policy . You can unsubscribe at any time.

What to include in your business plan template

There’s a lot of information online about how to write a business plan – making it a confusing task to work out what is and isn’t good advice.

We’re here to cut through the noise by telling you exactly what you need to include for a business plan that will satisfy stakeholders and help develop a key identity for your brand. By the end, you’ll have a plan to make even Alan Sugar proud and can get started with the most exciting part – running your business.

Throughout this guide, we’ve featured an example business plan template for a new restaurant opening in Birmingham called ‘The Plew’. In each section, you’ll be able to see what the contents we’re describing would look like in a ‘real-life’ document.

What to include in your business plan:

• Executive Summary
• Personal summary
• Business idea
• Your product or service
• Market analysis
• Competitor analysis
• Cash forecast
• Operations and logistics
• Backup plan
• Top tips for writing a business plan
• Business plan template UK FAQs

1. Executive summary

This section is a summary of your entire business plan. Because of this, it is a good idea to write it at the end of your plan, not the beginning.

Just as with the overall business plan, the executive summary should be clearly written and powerfully persuasive, yet it should balance sales talk with realism in order to be convincing. It should be no more than 1,000 words.

It should cover:

• Mission statement  – what is your company’s purpose?
• Business idea and opportunity – what unique selling point (USP) will you provide?
• Business model – how will your business operate?
• Business objectives – what are you aiming to achieve?
• Target market – who is your customer base?
• Management team – who are the owners/senior staff?
• Competition – who are you competing against?
• Financial summary – can you prove the business will be profitable?
• Marketing strategy – what is your marketing plan and associated costs?
• Timeline – how long will it take to launch/grow your new business?

It sounds like a lot – but don’t feel you have to spend hours putting this together. Here’s what the above information for an executive summary might look like when put into our example business plan template for ‘The Plew’:

Startups’ business plan template example: executive summary

2. Personal summary

Investors want to know who they’re investing in, as much as what. This is where you tell people who you are, and why you’re starting your business.

Outline your general contact details first, giving your telephone number, email address, website or portfolio, and any professional social media profiles you might have.

Run through this checklist to tell the reader more about yourself, and put your business ambitions into context.

• What skills/qualifications do you have?
• What are you passionate about?
• What is/are your area(s) of industry expertise?
• Why do you want to run your own business?

Here’s what our two fictional co-founders of ‘The Plew’ might write in their personal summaries for our example business plan. CEO Gabrielle Shelby, has highlighted her expertise in the restaurant industry, while CFO Freya Moore outlines her accounting and finance knowledge.

Startups’ business plan template example: personal summary

Richard Osborne, founder and CEO of UK Business Forums, says personality is important in a business plan.

“Having a strong, personal reason at the heart of your business model will help keep you going and give you the motivation to carry on,” he affirms.

3. Business idea

This section is essentially to offer a general outline of what your business idea is, and why it brings something new to the market.

Here, you should include your general company details, such as your business name and a  one-line summary of your business idea known as an  elevator pitch. This section should also list a few key business objectives to show how you plan to scale over the next 1-3 years.

We also recommend carrying out a SWOT analysis to tell investors what the strengths, weaknesses, opportunities, and threats are for your business idea. Think about:

• Strengths: ie. why is this a good time to enter the sector?
• Weaknesses: ie. what market challenges might you encounter?
• Opportunities: ie. what demand is your product/service meeting in today’s market?
• Threats: ie. how will the business be financed to maintain liquidity?

In the template below, you can see a breakdown of the above information for ‘The Plew’. At the top is its mission statement: “to craft an unforgettable dining experience in a chic atmosphere.”

Startups’ business plan template example: business idea

Need a business idea? We’ve crunched the numbers and come up with a list of the best business ideas for startup success in 2023 based on today’s most popular and growing industries.

4. Your products or services

Now it’s time to explain what you are selling to customers and how will you produce your sales offering.

Use this section to answer all of the below questions and explain what you plan to sell and how. Just like your business idea outline, your answers should be concise and declarative.

• What product(s) or service(s) will you sell?
• Do you plan to offer new products or services in the future?
• How much does the product or service cost to produce/deliver?
• What is your pricing strategy ?
• What sales channels will you use?
• Are there legal requirements to start this business?
• What about insurance requirements?
• What is the growth potential for the product or service?
• What are the challenges? eg. if you’re looking to sell abroad, acknowledge the potential delays caused by post-Brexit regulations.

What insurance and licensing requirements do you need to consider?

Depending on what your business offers, you might need to invest in insurance or licensing. Our How To Start guides have more details about sector-specific insurance or licensing.

Public Liability, Professional Indemnity, and Employers’ Liability are the most well-known types of business insurance. We’ve listed some other common other licensing and insurance requirements below:

In our example product/service page for ‘The Plew”s business plan, the founders choose to separate this information into multiple pages. Below, they outline their cost and pricing, as well as sales strategy. But they also include an example menu, to offer something a bit more unique and tantalising to the reader:

Startups’ business plan template example: product list and pricing strategy

5. Market analysis

This section demonstrates your understanding of the market you are entering, and any challenges you will likely face when trying to establish your company.

This section pulls all of your target market and customer research together to indicate to stakeholders that you are knowledgable about the sector and how to succeed in it.

• Who is your typical customer and where are they are based? Describe the profile of your expected customers eg. average age, location, budget, interests, etc.
• How many customers will your business reach? Outline the size of your market, and the share of the market that your business can reach.
• Have you sold any products/services to customers already? If yes, describe these sales. If no, have people expressed interest in buying your products or services?
• What have you learned about the market from desk-based research? What are the industry’s current challenges, and how has it been affected by the economic downturn?
• What have you learned about the market from field research? (eg. feedback from market testing like customer questionnaires or focus group feedback).

What is your marketing strategy?

Once you’ve highlighted who your rivals are in the market, you can provide details on how you plan to stand out from them through your marketing strategy. Outline your  business’ USP, your current marketing strategy, and any associated advertising costs.

‘The Plew’ identifies its target audience as young, adventurous people in their mid-30s. Because of the restaurant’s premium service offering, its audience works in a well-paid sector like tech:

Startups’ business plan template example: customer analysis

6. Competitor analysis

This section demonstrates how well you know the key players and rivals in the industry. It should show the research you have carried out in a table format.

Begin by listing the key information about your competitors. Don’t worry about sounding too critical, or too positive. Try to prioritise accuracy above all else.

• Business size
• Product/service offering
• Sales channels
• Strengths/weaknesses

Competitors will take two forms, either direct  or  indirect. Direct competitors sell the same or similar products or services. Indirect competitors sell substitute or alternative products or services.

Here’s a breakdown of the strengths, weaknesses, and opportunities, and threats presented by a competitor restaurant for ‘The Plew’ called Eateria 24. At the bottom, the founders have written what learnings they can take from the chart.

Startups’ business plan template example: competitor analysis

Check out our list of the top competitor analysis templates to download free resources for your business, plus advice on what to include and how to get started.

7. Cash forecast

Outline your financial outlook including how much you expect to spend, and make, in your first year

All of your considered costs can be put into one easy-to-read document called a monthly cash forecast. Cash forecasts contain:

1. Incoming costs such as sales revenue, customer account fees, or funding.

2. Outgoing costs such as staff wages or operating expenses. The latter can cover everything from advertising costs to office supplies.

For those firms which have already started trading, include any previous year’s accounts (up to three years) as well as details of any outstanding loans or assets.

Annual cash forecast: what is it?

By conducting 12 monthly cash forecasts, you can create an annual cash forecast to work out when your company will become profitable (also known as breakeven analysis) . You will break even when total incoming costs = total outgoing costs.

In your annual cost budget, make sure to also include month opening/closing balance.  This is important to monitor for accounting, particularly for year-end.

• Opening balance = the amount of cash at the beginning of the month
• Closing balance = the amount of cash at the end of the month

The opening balance of any month will always be the same as the closing balance of the previous month. If you are repeatedly opening months with a negative closing balance, you need to adjust your spending. Here’s an example of what ‘The Plew’s financials might look like in its first year of operation:

Startups’ business plan template example: cash forecast

8. Operations and logistics

Explain how your day-to-day business activities will be run, including key business partnerships around production and delivery.

A.) Production

List all of the behind the scenes information about how your business will operate. Include:

• Management team – who do you plan to hire as senior staff and why?
• Premises –  where will you be based? What will be the cost?
• Materials –  what materials/equipment will you need to make your product/service?
• Staffing –  how many employees will you hire? How much will they cost?
• Insurance – what insurance do you need for production?

B.) Delivery

Detail how your customers will receive your product or service. Include:

• Distribution –  how will you sell your product to customers?
• Transport –  how will you transport the product/service to customers or partners?
• Insurance –  what insurance do you need for delivery?

C.) Supplier analysis

Lastly, you should carry out a supplier analysis.  Write down 2-3 suppliers you plan to use as part of your business operations and evaluate them on factors like location and pricing.

In our example business plan for ‘The Plew’, the founders have chosen to present this information in an easily-digestible chart, breaking down the leadership and employees into two different areas: product development and operations.

Startups’ business plan template example: staffing section

9. Backup plan

Explain how you will manage any surprise losses if your cash forecast does not go to plan.

In the event that your business does not go to plan, there will be costs to incur. A backup plan outlines to potential investors how you will pay back any outstanding loans or debt.

In the short-term: 

If your cash-flow temporarily stalls, what steps could you take to quickly raise money or make savings? For example, by negotiating shorter payment terms with your customers.

In the long-term:

If you’ve noticed a drop in sales that seems to be persisting, what changes can you make that would improve cash flow longer term? For example, can you do more of your business online to reduce rent fees?

To placate investors even further, it’s a good idea to include details about potential support channels you can utilise (eg. a business network or contact) who might be able to help if you get caught in a sticky cash-flow situation.

Startups’ 5 top tips for writing a business plan

• Keep your predictions realistic. Your business plan should showcase your knowledge of the sector and what’s achievable. It’s not about impressing investors with big numbers or meaningless buzzwords.
• Don’t go over 15 pages. Business plans should be engaging, which means sticking to the point and avoiding a lot of long-winded sentences. Keep your executive summary to less than 1,000 words, for example.
• End with supporting documents. Use your appendix to include product diagrams or detailed research findings if these are helpful to your business case.
• Get a second pair of eyes. Everyone misses a spelling error or two – invite a trusted business contact or associate to look over your business plan before you send it anywhere.
• Leave enough time to write! It’s exciting to think about getting your business up and running – but planning is an important step that can’t be rushed over. Spend at least a month on writing to get all the details correct and laid-out.

At Startups.co.uk, we’re here to help small UK businesses to get started, grow and succeed. We have practical resources for helping new businesses get off the ground – use the tool below to get started today.

What Does Your Business Need Help With?

Designing a business plan is very important for laying the foundation of your business. Ensure you spend an appropriate amount of time filling it out, as it could save you many headaches further down the line.

Once your plan is complete, you’ll then be ready to look at other aspects of business set-up, such as registering your company. Sound daunting? Don’t worry!

Our experts have pulled together a simple, comprehensive guide on How to Start a Business in 2024, which will tell you everything you need to know to put your new plan into action.

• Can I write a business plan myself? Absolutely! There are plenty of resources available to help, but the truth is a business plan needs to reflect the owner's personal ambitions and passion - which is why entrepreneurs are best-placed to write their own.
• How long should a business plan be? We recommend your business plan is kept to a maximum of 15 pages. Keep it short and concise - your executive summary, for example, should be no more than 1,000 words.
• Is it OK to copy a business plan? While not technically illegal, copying a business plan will leave you in a poor position to attract investment. Customising your plan to your unique business idea and industry specialism is the best way to persuade stakeholders that you have a winning startup formula.

Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

• Essential Guides

Written by:

Leave a comment.

Save my name, email, and website in this browser for the next time I comment.

We value your comments but kindly requests all posts are on topic, constructive and respectful. Please review our commenting policy.

Related Articles

Access our library of 130 Business Templates

Wow you’ve unlocked access to our library of 130 business templates.

Get started by checking out some of our top business templates:

Featured business templates

Weekly Schedule Template

Tracking employees’ work time and wages is easy with this free weekly schedule template.

Monthly Report

Provide a professional, concise summary of project activities with this monthly report template.

One Page Business Plan

Need to write a business plan but don’t know where to begin? Download our free 1-page business plan ...

30 Free Startup | Word Templates & Examples

All startup | word business templates..

Showing 1 - 15 of 30

Business Case

Business Cover Letter

Business Proposal Template

Business Training Plan

Company Organization Manual

Competitive Analysis Template

Contingency Plan

Cost Estimate Template

Delivery Note Template

Event Press Release

Executive Summary Template

Expense Report

Employee Handbook

Root Cause Analysis

Explore template collections.

Customer Service

Spreadsheets

Get all Startup | Word templates and more.

• Business Account
• Business Action Plan
• Business Activity Plan
• Business Administration
• Business Advertising
• Business Advisor
• Business Agenda
• Business Agreement
• Business Analysis
• Business Analyst
• Business Analyst Cover Letter
• Business Analyst Resume
• Business Announcement
• Business Apology Letter

Business Plan Format Template in Word

Get Access to All  MS Word Templates

• Business Appointment Letter
• Business Associate
• Business Associate Agreement
• Business Banner
• Business Bi-Fold
• Business Bill
• Business Bill of Sale
• Business Billboard
• Business Biography
• Business Book Cover
• Business Brochure
• Business Budget
• Business Calendar
• Business Card
• Business Card Design
• Business Card Outline
• Business Card Vector
• Business Case
• Business Catalog
• Business Certificate
• Business Chart
• Business Checklist
• Business Coach
• Business Conference
• Business Conference Flyer
• Business Consultant
• Business Consulting Contract
• Business Contingency Plan
• Business Continuity Plan
• Business Contract
• Business Cover
• Business Datasheet
• Business Design
• Business Desk
• Business Desk Calendar
• Business Development
• Business Development Cover Letter
• Business Development Plan
• Business Director
• Business DL Card
• Business Envelope
• Business Estimate
• Business Event
• Business Event Flyer
• Business Event Invitation
• Business Example
• Business Executive
• Business Expense Budget
• Business Fax
• Business Flowchart
• Business Flyer
• Business Form
• Business Gift Certificate
• Business Growth
• Business Handbook
• Business ID Card
• Business Intelligence
• Business Introduction Letter
• Business Inventory
• Business Investment Agreement
• Business Invitation
• Business Invitation Letter
• Business Invoice
• Business Itinerary
• Business Letter
• Business Letter of Intent
• Business Letterhead
• Business List
• Business Loan
• Business Loan Agreement
• Business Magazine
• Business Management
• Business Manager
• Business Manager Resume
• Business Marketing
• Business Media Kit
• Business Meeting
• Business Meeting Invitation
• Business Meeting Letter
• Business Meeting Minutes
• Business Memo
• Business Mindmap
• Business Mission
• Business Networking
• Business Operating Agreement
• Business Organizational Chart
• Business Partner
• Business Partnership
• Business Partnership Agreement
• Business Partnership Letter
• Business Plan
• Business Plan Financial
• Business Plan Presentation
• Business Planner
• Business Policy
• Business Postcard
• Business Poster
• Business Power of Attorney
• Business Presentation
• Business Process
• Business Project
• Business Proposal
• Business Proposal Letter
• Business Purchase
• Business Purchase Agreement
• Business Quotation
• Business Rack Card
• Business Reference
• Business Relationship Letter
• Business Report
• Business Requirements Document
• Business Resume
• Business Roadmap
• Business Roll Up Banner
• Business Sale
• Business Sales
• Business School
• Business Services Flyer
• Business Specialist Resume
• Business Spreadsheet
• Business Startup
• Business Statement
• Business Strategy
• Business Succession Plan
• Business SWOT Analysis
• Business Thank You Card
• Business Timeline
• Business Training
• Business Travel
• Business Tri-Fold
• Business Tri-Fold Brochure
• Business Trip
• Business Voucher
• Business White Paper
• Business Word
• Business Writer
• Basic Business Card
• Formal Business
• New Business Proposal
• Personal Business
• Printable Business Card
• QR Code Business Card

Get Instant Access to 50,000+ MS Word Templates

• Access to 1 Million+ Templates & Tools
• 500,000+ Microsoft 365 Templates including Excel, Powerpoint, Publisher, Outlook & PDF
• Unlimited access to Design & Documents AI editors
• Professionally Made Content and Beautifully Designed
• Instant Download & 100% Customizable