gasoline station business plan

Gas Station Business Plan Template

Written by Dave Lavinsky

Gas Station Business Plan

You’ve come to the right place to create your Gas Station business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gas stations.

Below is a sample business plan for a gas station to help you create each section of your gas station business plan.

Executive Summary

Business overview.

Accelerate Station is a startup gas station located in Dallas, Texas. The company was founded by Bill Johnson, an experienced gas station manager who has gained valuable knowledge on how to run a gas station during the past ten years while working at GAS&GO MART. Now that Bill has experienced managing a gas station, he is ready to start his own company, Accelerate Station. Bill is confident that his business management skills, combined with his understanding of the gas station industry, will enable him to run a profitable gas station of his own. Bill is recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management, and customer support.

Accelerate Station will provide gasoline, diesel, electric vehicle charging, automotive parts and accessories, and a small snack assortment. Accelerate Station will be the go-to gas station in a busy intersection located in the heart of the Dallas metropolitan area. The company will be the ultimate choice for convenience and customer service while offering the lowest prices in the area.

Product Offering

The following are the products and services that Accelerate Station will offer:

• Electric Vehicle Charging
• Air (for tires)
• Automotive Parts Assortment (lights, batteries, etc.)
• Automotive Accessories (license plate holders, air fresheners, etc.)
• Snacks & Beverages (vending machine access)

Customer Focus

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

Management Team

Accelerate Station will be owned and operated by Bill Johnson. Bill is a recent graduate of Texas University with a degree in business administration. He also has over ten years of experience working as a gas station manager for another local company. Bill will be the chief executive officer for the gas station. He will oversee the staff’s activities and day-to-day operations.

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee the gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Bill and Stephen have hired a marketing professional, Mary Miller, to become a member of the Accelerate Station management team. Mary is a graduate of the University of Maine with a bachelor’s degree in marketing. Bill and Stephen rely on Mary’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Accelerate Station will be able to achieve success by offering the following competitive advantages:

• High-traffic location that is visible and accessible to passersby from multiple major streets and highways.
• Accelerate Station uses the latest technology to make it easy and convenient for customers to gas up quickly. Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.
• The company’s leadership team has built a network of supplier relationships that will allow Accelerate Station to purchase gasoline for lower prices than their competitors. Accelerate will then be able to pass this cost-savings on to customers.

Financial Highlights

Accelerate Station is seeking $880,000 in debt financing to launch its gas station business. The funding will be dedicated towards securing the location and purchasing gas station equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Gas station build-out: $480,000
• Gas station equipment, supplies, and materials: $220,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Accelerate Station.

Company Overview

Who is accelerate station.

Accelerate Station is a newly established gas station company in Dallas, Texas. Accelerate will be the first choice for drivers in Dallas for its convenient location, top-notch customer service, and low prices on gasoline, diesel, and electric vehicle charging. The company will serve drivers of private and commercial vehicles of all types and sizes.

Accelerate Station will be able to guarantee the lowest prices in the area thanks to its leadership team members’ existing supplier network connections. The company offers customers the option to pay using a convenient app, at the pump, or through the central kiosk. Customers can also purchase automotive parts and accessories, and grab a quick snack for the road at the station’s convenient vending machines.

Accelerate Station History

Accelerate Station is owned and operated by Bill Johnson, an experienced gas station manager who has gained valuable knowledge during his ten year tenure working at another local gas station. In addition to his hands-on experience, Bill has recently graduated from Texas University with a degree in business administration. Now that Bill has gained the experience and know-how he needs to manage a gas station, he is ready to start one of his own. Bill has begun recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management,  and customer support.

Since incorporation, Accelerate Station has achieved the following milestones:

• Registered Accelerate Station, LLC to transact business in the state of Texas
• Has begun negotiations to purchase the property and reached out to potential builders to construct the station
• Reached out to numerous contacts to include gasoline and diesel suppliers and electric vehicle charging station providers to begin obtaining supplier contracts
• Began recruiting a staff of gas station attendants to work at Accelerate Station

Accelerate Station Services

• Automotive Accessories (license plate holders, air freshener, etc.)

Industry Analysis

The gas station industry in the United States is valued at an estimated $138B with over 13,800 businesses in operation and more than 162,000 employees nationwide. Included in the gas station industry are businesses that sell automotive fuels such as gas and diesel, automotive parts and services (such as car washes), and other non-automotive goods and services. Many gas stations also co-locate with a convenience store to drive more traffic to their business. These gas stations are part of the larger industry of “gas stations with convenience stores”, which is valued at $649B in the U.S. with over 122,000 operating businesses and 1.0M employees across the country. In addition to gasoline and automotive services, these businesses also sell groceries and other convenience goods.

Gas station market demand is dependent on the volume of drivers on the road (both personal and commercial). Profitability typically depends on industry operators’ ability to secure high traffic locations and purchase their gas for the lowest prices possible.

A growing challenge for gas station industry operators is the rise in electric vehicles. To remain competitive, many industry operators have begun offering electric vehicle charging options in addition to traditional gasoline.

Customer Analysis

Demographic profile of target market.

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. Accelerate will be able to accommodate vehicles of all types and sizes including diesel, hybrid, and electric vehicles. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Accelerate will primarily target the following customer profiles:

• Drivers of private vehicles
• Drivers of commercial vehicles
• Drivers of gasoline vehicles
• Drivers of diesel vehicles
• Drivers of electric vehicles

Competitive Analysis

Direct and indirect competitors.

Accelerate Station will face competition from other companies with similar business profiles. A description of each competitor company is below.

GAS&GO MART

GAS&GO MART is one of the largest and oldest commercial gas stations based in Dallas, Texas. Established in 1955, the company currently operates twenty stations throughout the Dallas-Fort Worth metropolitan area. GAS&GO MART sells gasoline and diesel, automotive parts, and snacks. GAS&GO MART aims to deliver quick service for customers on the go. The company uses a stringent inspection process to ensure all of its products are the best quality. GAS&GO MART’s team of experienced gas station attendants are available to assist customers as needed.

Speedy Gas Station

Speedy Gas Station is a small gas station catering to local drivers in Dallas, Texas. Speedy Gas Station operates one location in a busy retail district. The company provides gasoline, diesel, and a self-service car wash. Speedy Gas Station is family owned and operated by former race car drivers who know the importance of fast service. The gas station attendants are able to help customers check their oil, tires, and other small automotive issues. The company prides itself on providing the fastest service and quality products.

Express Gas Station

Express Gas Station is a trusted Dallas, Texas-based gas station that provides superior gasoline to drivers in Dallas. The company offers a spacious layout that can accommodate the largest of commercial vehicles and is equipped with an electric vehicle charging station. Express Gas Station operates a single location near the outskirts of Dallas and is in the process of opening two additional locations within the city.

Competitive Advantage

Accelerate Station will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Accelerate Station will offer the unique value proposition to its clientele:

• Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.

Promotions Strategy

The promotions strategy for Accelerate Station is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure Accelerate maintains an active social media presence with regular updates and promotional content to incentivize customers to use the company’s services.

Professional Associations and Networking

Accelerate Station will become a member of professional associations such as the American Gas Station Association, Dallas Gas Station Managers Society, and the Texas Diesel Association. The leadership team will focus their networking efforts on expanding the company’s supplier network.

Print Advertising

Accelerate Station will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents and businesses that are likely to frequent the gas station.

Website/SEO Marketing

Accelerate Station will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list the products and services Accelerate is able to provide. The website will also list information on discounts and promotional giveaways.

The marketing director will also manage the company’s website presence with SEO marketing tactics so that when someone types in a search engine “Dallas gas station ” or “gas station near me”, Accelerate Station will be listed at the top of the search results.

The pricing of Accelerate Station will be moderate and lower than its competitors so customers feel they receive value when purchasing the company’s products and services. Accelerate will also offer discounts to regular customers.

Operations Plan

The following will be the operations plan for Accelerate Station.

Operation Functions:

• Bill Johnson will be the CEO of the company. He will oversee the gas station staff and day-to-day operations. Bill has spent the past year recruiting the following staff:
• Stephen Smith – Chief Operating Officer who will manage the budgeting, supplier relationships, and logistics.
• Jennifer Willams – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• Mary Miller – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and print advertising campaigns.
• Micheal Jones – Quality Control Manager who will oversee all inspections of products, equipment, and processes.

Milestones:

Accelerate Station will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to purchase property

12/15/2022 – Finalize employment contracts for the Accelerate Station management team

1/1/2023 – Begin build-out of the gas station and purchase equipment, materials, and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts with suppliers

3/15/2023 – Accelerate Station officially opens for business

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Financial Plan

Key revenue & costs.

The revenue drivers for Accelerate Station are the fees charged to customers in exchange for the company’s products and services. When it comes to pricing, the station will monitor supply costs, average prices charged by competitors, and product availability in the market to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a gas station. The expenses will be the product itself, payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average sales per month: 2,000
• Average fees per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, gas station business plan faqs, what is a gas station business plan.

A gas station business plan is a plan to start and/or grow your gas station business. Among other things, a fuel station business plan outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Gas Station business plan using our Gas Station Business Plan Template here .

What are the Main Types of Gas Stations?

There are a number of different kinds of gas stations, some examples include: Franchise Gas Station, Full Service Gas Station, or Quick Service Gas Station.

How Do You Get Funding for Your Gas Station?

After you complete your filling station business plan, you can start to seek financing.

Gas Stations are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Gas Station Business?

Starting a Gas Station business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Gas Station Business Plan - The first step in starting a business is to create a detailed fuel station business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your Gas Station business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your Gas Station business is in compliance with local laws.

3. Register Your Gas Station Business -Once you have chosen a legal structure, the next step is to register your Gas Station business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your Gas Station business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees -There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Gas Station Equipment & Supplies - In order to start your Gas Station business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your Gas Station business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful Gas Station business: How to Start a Gas Station

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Gas Station Business Plan Sample

MAR.26, 2018

Do you want to start gas station business?

Are you thinking of starting a gas station ? A gas station was also known as a petrol station is a business that retails diesel, gasoline and various types of motor vehicle lubricants. The increase in the number of automobiles has pushed up the demand for gasoline and diesel which makes the  gas station business plan a lucrative venture. The oil and gas industry has in recent times gone through various challenges, but it still remains one of the most lucrative business sectors. Investing in a gas station requires a significant amount of investment, but with a sound business strategy , you can be assured of recovering your entire investment.

Executive Summary

2.1 the business.

The gas station will be registered under the name Savoy Gas and will be located in Princeton, New Jersey on Exit 2 off the New York Philadelphia interstate highway. This is an excellent location considering the high amount of vehicular traffic that uses the highway on a daily basis. Savoy gas station will be owned and managed by Mike Wall who is a Petroleum Engineer.

2.2 Management Team

Mike Wall is an expert Petroleum Engineer who has had a successful career spanning over twenty-five years. Mike has worked for large and reputable international organizations in the oil and gas industry. He has overseen numerous large-scale industry projects that have earned him respect and recognition in the industry.

2.3 Customer Focus

Savoy Gas Station aims to offer a fully equipped gas station facility for motorists using the busy Interstate highway. Identifying potential customers is a critical step of starting your own gas station business plan .

2.4 Business Target

To succeed in its mandate, the gas station intends to focus on harnessing the latest technologies in the oil and gas industry to offer quality and reliable services to motorists.

Company Summary

3.1 company owner.

Mike Wall is a Petroleum Engineer who has worked for several high profile oil and gas companies across the United States. He is credited for his professionalism and spearheading of numerous technical projects. Mike has worked in various senior capacities in different organizations, as well as participated in numerous local, regional and global petroleum conferences.

3.2 Aim of Starting the Business

Starting your own gas station requires a good understanding and knowledge of the oil and gas industry. Having been in the industry for almost three decades, Mike was deeply involved in policy making and technical implementation of gas station projects. Working closely with gas station stakeholders, Mike thought it would be a great idea to transfer his expertise to entrepreneurship.

3.3 How the Business will be Started

As a Petroleum Engineer, Mike Wall already has the technical knowhow of the infrastructure and technologies required to start a gas station. However, he has closely worked with financial experts to formulate a sound financial plan to support the business model. The following is key financial information for Savoy Gas station.

Services for Customers

Savoy Gas station is focused on offering a professional service in line with the growing demand for well-equipped gas station facilities in Princeton, New Jersey. Opening a gas station requires great innovation in service delivery. Savoy Gas station will offer the following diversified services.

• Provision of retail gasoline and diesel
• Selling automotive related products such as oil and lubricants
• Automotive repair services i.e. Wheel Balancing, Wheel Alignment and Vulcanizing
• Selling soft drinks, snacks, groceries and selected household items.

Marketing Analysis for Gas Station Business

For Savoy Gas station to be successful, a comprehensive market analysis was carried out to pinpoint areas of focus that will drive business development.

This gas station business plan sample explains the strategy the gas station intends to follow to meet its targets. Using this strategy, the business intends to get a good amount of revenue considering it lies on a main interstate highway that is used by thousands of commuters on a daily basis. Currently, commuters don’t have a well-equipped shop where they can get adequate food supplies while travelling since the nearest gas station is over 15 miles away.

5.1 Market Segmentation

After realizing there are few gas stations around Princeton area off the interstate highway, Savoy Gas has found a market it can effectively explore and provide a critical service for its customers. Based on market research and findings, the business is targeting the following customers for inclusion in its gas station marketing plan . Anyone looking for gasoline and diesel as well as a well-stocked food and drinks outlet is a potential customer for the business.

5.1.1 Automobile Owners

Automobile engines rely on gasoline and fuel in order to operate efficiently. Savoy Gas station will be located on the main New York to Philadelphia Interstate highway at Princeton, New Jersey. This is an extremely busy highway with thousands of vehicles using the highway on a daily basis. The nearest gas station is about fifteen miles away and Savoy gas station knows it’s located in a strategic location to offer key services to vehicle owners. In addition, the business intends to sell automotive products such as oil and different types of lubricants which are essential products to car owners. Given the scarcity of gas stations in the area, Savoy gas station intends to capitalize on the untapped market by setting up a fully equipped and professionally managed gas station. Motorists are the key customer target included in this gas station business plan template.

5.1.2 Commuters and Travellers

Because of the gas station’s strategic location on a main highway, services and products offered will help regular commuters, as well as long distance travellers using the interstate highway. With the wide range of services offered by the gas station, the business intends to rely on the high number of people using the highway to stop and buy food, snacks, drinks and other products at the facility.

5.1.3 Households

Princeton, New Jersey has nearby residential households that will benefit a great deal when the gas station is set up. The gas station business plan has focused on stocking a wide variety of foodstuffs, drinks and other products that primarily cater for household consumers. Starting a gas station business plan should include a strategy that incorporates the local community as customers. Local communities living around the gas station are excellent customers because the gas station business plan will get steady revenue from them. Savoy gas station is expected to be nearest shopping facility that stocks basic items.

5.1.4 Students

The vicinity of the gas station has many educational facilities including the famous Princeton University. Savoy gas station plans to market its products especially drinks and snacks to students from nearby high schools, colleges and universities.

5.2 Business Target

Savoy gas station intends to open in an area with a lot of business potential. There is no doubt one of the greatest strengths and advantages outlined in this gas station business plan is the strategic location. The plan is to implement a unique business model that focuses on an exemplary customer service approach and provision of topnotch products and services. Savoy gas station will recover its entire startup capital after three years in operation. There is a projection of annual sales growth of between 20-25%.

5.3 Product Pricing

A good gas station business plan & startup guide should always give guidance on how product pricing will be implemented. In the case of Savoy gas station, prices for various products and services have been determined using a competitive approach. After considering price ranges from nearby gas stations, the business has carefully priced its products.

High Quality Business Plan and Professional Support

It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

In order to understand how to open a gas station and be successful, there must be a well-defined sales strategy. Mike Wall has cooperated with business startup and strategy gurus to find a creative and smart way of boosting business revenue. The following is a detailed sales strategy for Savoy gas station.

6.1 Competitive Analysis

Savoy gas station is located in an excellent location off a busy interstate highway and near a large residential area. This is the only gas station within a fifteen mile radius, the demand for gas station business plan and products is expected to be high.

6.2 Sales Strategy

To ensure Savoy gas station captures the intended market, the gas station business model will rely on the following sales strategy to increase customer numbers and boost sales.

• Create awareness of the gas station by distributing introductory letters to local residents, merchants, transport companies and other interested parties.
• Conduct a grand opening party of the gas station to capture the attention of residents who are a priority customer segment for Savoy gas station.
• Advertise the gas station business plan on various media channels i.e. local TV stations, newspapers and popular radio stations.
• Invest in a search engine-friendly website and market using various social media platforms such as Facebook, Twitter and Instagram.
• Hire expert marketing firms to formulate innovative sales strategies that will be used on a continuous basis to attract customers.
• Always meet customer expectations and learn to listen to what customers are saying to better understand their needs.
• Erect billboards on the highway and within strategic locations in the neighborhood to let potential customers know about the gas station.
• Come up with an exciting loyalty program to reward regular clients.

6.3 Sales Forecast

Savoy gas station is keen to implement its sales strategies to achieve its targets. Below is a summary of sales forecasts for the gas station.

Personnel Plan

Savoy gas station has diversified its product range and service niche meaning the business requires staff of different expertise and backgrounds to run the gas station business plan . When determining how much does it cost to start a gas station business , the issue of staff and their salaries has to be considered.

7.1 Personnel Plan

Savoy gas station is owned by Mike Wall, a Petroleum Engineer who will also be the Chief Executive of the gas station. The gas station business plan will employ the following staff to work in various departments.

• Gas Station Manager
• Assistant Manager
• Convenience Store Manager
• Three Pump Attendants
• Two Marketing Executives
• One Cashiers
• Two Security guards
• Two Automobile Repair Technicians

Successful applicants will undergo an intensive training and induction session before the gas station opens to the public.

7.2 Average Staff Salaries

Savoy gas station intends to pay its staff the following salaries for the first three years after launching operations.

Financial Plan

Savoy gas station has an elaborate financial plan that will serve as the business roadmap towards attaining success. Opening a gas station cost must be known and other key financial variables that will steer the gas station business plan to prosperity identified. The gas station startup capital will come from Mike’s personal savings as well as a loan to supplement initial capital. Two investors will also contribute to the initial business startup capital. Aside from determining how much does a gas station cost to open , other important financial variables have been captured in the sections below.

8.1 Important Assumptions

Savoy gas station’s financial forecasts are based on the assumptions shown below.

8.2 Brake-even Analysis

Savoy gas station Brake-even Analysis is illustrated in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Savoy gas station calculated on a monthly and annual basis is shown below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Below is Savoy gas station’s Profit and Loss Analysis.

8.4 Projected Cash Flow

The diagram below shows pro forma cash flow, subtotal cash received, subtotal cash from operations, subtotal cash spent on operations and subtotal cash spent.

8.5 Projected Balance Sheet

Depicted below is Savoy gas station Projected Balance Sheet that shows capital, assets, liabilities, long term assets and current liabilities.

8.6 Business Ratios

Business Rations, Business Net Worth and Ratio Analysis for Savoy gas station have been show below.

Download Gas Station Business Plan Sample in pdf

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OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Gas Station Business Plan

Although fuel prices are shooting up, we all know that it is one of the most essential commodities there is.

And in the absence of a proper alternative, people are forced to use fuel. If you have the right experience and knowledge about running a gas station, you must have thought of having your own gas station business at least once.

Reading sample business plans will give you a good idea of what you’re aiming for. Also, it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample for you to get a good idea about how perfect a gas station business plan should look and what details you will need to include in your stunning business plan.

Industry Overview

In October 2021, the monthly retail fuel sales in the US amounted to a whopping 55 billion dollars, significantly higher than the past month. And although the industry experienced a slowdown due to the pandemic, it is recovering to its pre-pandemic levels at a fast pace.

The major reason for the growth of the fuel industry is increasing scarcity, rising prices, and lack of an alternative mode of conveyance.

And although there might be no impact in the shorter run, gas station owners should keep in mind that alternatives to fuel might come up in the future, and they’ll need to prepare their business for the impact.

It can either be by an exit strategy or by preparing their business to serve those alternative methods of transport.

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Things to Consider Before Writing Your Gas Station Business Plan

Pick a legal structure for your business.

The legal structure of your business decides the amount you’ll pay in taxes, the amount of paperwork you’ll have to go through, and the liability on your assets. Hence, it is essential to go through all of your options and choose the one that fits the best for your business.

Get the necessary licenses and permits

The next step would be to get all the necessary licenses and permits to operate a gas station. This helps you stay on the right side of the law and avoid unnecessary legal hassles. It also helps you avail yourself of any possible benefits that the permit holders get from the government or private institutions.

Get a gas supplier contract

A gas supplier contract is essential to set up your business. It makes having a proper supply in your gas station easier. It also gives you a chance to go through all the possible options of suppliers for your business and choose the one that can offer you the highest profitability margin.

Select a good location

Location matters more than anything for you as a gas station owner. A gas station located on a highway, around a residential or commercial area has a higher chance to be successful as these are the most convenient places for people who’d want access to a gas station. And depending on your location, you can also decide the additional services your gas station would offer to make it more profitable and a preferred location for your customers.

Chalking out Your Business Plan

If you are planning to start a new gas station, the first thing you will need is a business plan. Use our sample Maxwell – Gas Station Business Plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new gas station business, spend as much time as you can reading through some examples of services-related business plans .

After all, having your business gives you a sense of independence and can turn extremely profitable too.

All you need is a gas station business plan to help you get started the right way.

Gas Station Business Plan Outline

This is the standard gas station business plan outline, which will cover all important sections that you should include in your business plan.

• Keys to Success
• 3 Year profit forecast
• Startup cost
• Industry Analysis
• Market Trends
• Market Segmentation
• Advertising Strategy
• Pricing Strategy
• Sales Strategy
• Sales Forecast
• Service Functions
• Administrative Functions
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your gas station business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Download a sample gas station business plan

Need help writing your business plan from scratch? Here you go;  download our free gas station business plan pdf  to start.

It’s a modern business plan template specifically designed for your gas station business. Use the example business plan as a guide for writing your own.

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How to write a business plan for a gas station?

Putting together a business plan for a gas station can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing gas station, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a gas station?

What information is needed to create a business plan for a gas station.

• How do I build a financial forecast for a gas station?

The written part of a gas station business plan

• What tool should I use to write my gas station business plan?

Having a clear understanding of why you want to write a business plan for your gas station will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a gas station business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your gas station is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your gas station, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small gas station runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your gas station's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your gas station business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your gas station's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Whether you are a startup or an existing business, writing a detailed gas station business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your gas station has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a gas station, let's take a look at what information is needed to create one.

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Writing a gas station business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a gas station

Carrying out market research before writing a business plan for a gas station is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may find that customers prefer to pay for gas with credit cards rather than cash, and that they could be interested in buying convenience store items when they fill up their tank.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your gas station.

Developing the marketing plan for a gas station

Before delving into your gas station business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a gas station

As you embark on starting or expanding your gas station, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A gas station might incur staffing costs such as salaries for attendants, cashiers, and managers. Additionally, the gas station might incur costs for equipment such as pumps, tanks, hoses, and other necessary equipment.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your gas station's financial forecast?

The objective of the financial forecast of your gas station's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a gas station are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a gas station shows how much revenue and profits your business is expected to generate in the future.

Ideally, your gas station's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established gas station. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your gas station

Your gas station's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your gas station's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your gas station's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The cash flow forecast

A projected cash flow statement for a gas station is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your gas station business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the gas station is appropriately funded.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your gas station as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your gas station, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your gas station business plan, let's shift our focus to the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of a gas station business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a gas station business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your gas station's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your gas station's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your gas station business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your gas station, you could emphasize the potential growth of the area, noting that it has a large population and many commuters who may be in need of a convenient gas station. You could also mention the potential to add amenities to the station, such as a convenience store, that could draw in more customers. Additionally, you might highlight the accessibility of the location by emphasizing its proximity to major roads and highways, as well as its visibility from the street.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your gas station business plan should include a detailed description of what your company sells to its customers. 

For example, your gas station might offer customers a convenience store and car wash to make their visit more enjoyable. The convenience store could provide snacks, beverages, and other items like motor oil and car air fresheners. The car wash could give customers the opportunity to keep their vehicles clean and running efficiently. Additionally, your gas station could offer a mechanic to check and repair vehicles, providing a valuable service to motorists.

The reader will want to understand what makes your gas station unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When presenting your market analysis in your gas station business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your gas station, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your gas station is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include young adults in their 20s and 30s who live in urban areas. This segment might appreciate the convenience of the gas station and its services, such as convenient snacks, drinks, and car care products. They might also appreciate the gas station's proximity to other stores and businesses, making it a convenient one-stop shop.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your gas station.

5. The strategy section

When writing the strategy section of a business plan for your gas station, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

One risk your gas station might face is theft of fuel or other goods. This could occur if individuals break into the station and take products without paying for them. Additionally, your gas station could face risks from environmental hazards. For example, there could be a spill from a fuel tank that affects the environment, or a hazardous material that needs to be cleaned up and disposed of properly.

6. The operations section

The operations of your gas station must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your gas station's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You could have key assets such as the gas station building and the equipment within it. This may include the pumps, the cash register, and other items necessary for the operation of the gas station. Additionally, the gas station could possess intellectual property such as a unique logo or slogan, or any copyrighted material used in advertisements or promotions.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a gas station business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my gas station's business plan?

There are two main ways of creating your gas station business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your gas station's business plan

Using online business planning software is the most efficient and modern way to create a gas station business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your gas station's business plan

Outsourcing your gas station business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your gas station business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your gas station's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your gas station business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your gas station business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your gas station and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your gas station business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a gas station? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Gas Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Oil & Gas Industry » Gas Station

Are you about starting a gas station with convenience store ? If YES, here is a complete sample gas station business plan template & (petrol filling station) feasibility report for starting a gas station .

Starting a gas station or filling station or petroleum station as it is typically called in some parts of the world is indeed one of the means of owning a business portfolio in the oil and gas industry. This is for sure one business that has made a lot of people millionaires or even billionaires.

It is true that playing in the gas industry might require loads of funds, but in the long run it sure does pay. If you are looking to start a gas station business, the care has to be taken in deciding on the area you want to delve into. You will also be required to carry out various market researches.

Why is this important, you may ask? This is especially important because of the level of knowledge about the trade that you will be required to garner. Knowledge is indeed very important in the gas industry.

Yet another thing that you would have to take really seriously is the writing of a business plan. The business plan is one manuscript that has continued to be important. This is because it serves as a good blueprint on top which every business should be built.

On the other hand, not everyone knows how to write a business plan. This is because of the technicality which is involved in the activity. That said now here is a sample gas station business plan;

A Sample Gas Station Business Plan Template

1. industry overview.

A gas station which also called a petrol station, filling station, fueling station, or service station is a business facility which retails gasoline (petrol), diesel and lubricants for motor vehicles. Gas stations offer one of three types of service to their customers: full service, minimum service or self-service.

A full service gas station has attendants who operates the pumps, often wipes the windshield, and sometimes checks the vehicle’s oil level and tire pressure, then collects payment and perhaps a small tip and a minimum service gas station has attendants that operates the pumps.

This is often required due to laws in some cities that prohibit customers from operating the pumps themselves. While in self – service gas stations the customer performs all required service. Instructions informing the customer of filling procedures and cautions are clearly displayed on each pump.

Customers are expected to go to the store or go to a booth to give payment to an employee of the station and lastly we have the unmanned gas station that make use of card – lock (or pay-at-the-pump) system, these gas station are completely unmanned.

The Gas Stations industry over the years has experienced a modest amount of volatility. As a matter of fact, as more Americans acquire automobiles, the total vehicle miles increased and this gives room to increase in the demand of gasoline.

So also, as per capita disposable income continued to increase, some automobile owners would choose to go for premium fuel, which is priced higher than lower-octane fuel.

Just like other industry, the Gas Stations industry has also experienced its fair share of ups and downs over the last five years. As a result of strengthening domestic economy and improvement in employment over the early part of the last five years, the Gas Station Industry also experienced improvement in performance.

The Gas Station industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the united states of America alone, there are about 10,719 licensed Gas Station businesses responsible for employing about 120,226 employees and the industry rakes in a whopping sum of $106bn annually.

The major breakthrough in the gas station industry came as a result of the increase in automobile ownership which can be attributed to Henry Ford when he started to sell automobiles that the middle class could afford resulted. The gas industry therefore, experienced a great boom that has continued to affect nearly all economies of the world.

In the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their facility welcoming and conducive for customers. Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack bars, and cigar lounge within their facility so as to leverage on the opportunities around them to generate more income.

Although the gas station industry can be said to be a competitive industry, but it does not in any way stop entrepreneurs who are creative and financially capable to still make headway in the industry. It is indeed a profitable industry especially when the business is well located.

No doubt busy highways and busy cities with growing population is highly suitable for gas stations. The catch is that if there are automobile users in any city, then the city would have need for a gas station.

2. Executive Summary

Sunny Star® Gas Station is a fully registered and licensed standard gas station that will be located along a busy highway in Miami – Florida, U.S. Our chains of gas stations that will be scattered all around major cities in the United States of America will adopt full service, minimum service and self-service as it suits the location

Our basic services and products offering to our highly esteemed customers as a standard gas station are retailing of gasoline (petrol), diesel and lubricants for motor vehicles. We will make sure that we give our consumers nothing short of the very best.

We will also run a convenience store, car wash, vulcanizing services, wheel balancing services, wheel alignment services and other related automobile repair services.

We are quite aware that in order to become the number one choice for automobile owners who ply the route where our gas stations will be located, we must continue to make our gas station welcoming, easy to operate and that is exactly what we will do.

We are open to the use of latest technology in the gas station industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the most preferred gas stations in Miami – Florida.

At Sunny Star® Gas Station, we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity.

We are in the industry to make a positive mark. We are quite optimistic that our values and quality of products and service offering will help us drive our gas station business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable.

We are a company that will be dedicated to establishing and maintaining the best practices as it relates to the gas station industry. Sunny Star® Gas Stations will ensure that all our customers are given first class treatment whenever they visit our gas stations. Customer care is one of the tools that we plan to have in order to charm our clients and turn them to loyalists.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Sunny Star® Gas Stations is owned and managed by Mr. Craig McCarthy and family. The business will be financed by the Mr. Craig McCarthy family and they will be actively involved in the day to day operation of the Gas stations. Mr. Craig McCarthy has a B.Sc. in Business Administration and Management and he has well over 15 years of experience in the service industry.

3. Our Products and Services

Sunny Star® Gas Station is a fully registered and licensed standard gas station that is positioned in the gas station industry in the United States of America to maximize profits. Aside from the point that we will be retailing gasoline and diesel, we will also engage in other complimentary services that will help us maximize profits.

We have designed products and services that will not only help to meet the demands of the people, but also to put good money in our pockets. These are the products and services that will be made available to our customers;

• Automotive services (e.g. repairs, car washes and general parts)
• Non automotive fuel
• Retailing automotive fuels (e.g. diesel fuel and gasoline)
• Selling automotive-related goods
• Providing automotive-repair services
• Providing Wheel Alignment, Wheel Balancing and Vulcanizing Services
• Retailing of Groceries and soft drinks et al

4. Our Mission and Vision Statement

• Our Vision is to operate chains of gas stations in major cities in the United States of America.
• Our mission is to develop a highly successful and profitable chains of gas station business with state of the art facility and latest technology; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Sunny Star® Gas Stations is set to become one of the leading gas station business in the whole of Florida and other cities where our chains of gas stations will be located hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets. We will not only hire attendants that will help supervise our gas stations and attend to customers need when they patronize our services.

But we will also hire employees that will manage our convenience store, cash wash, coffee café, cigar lounge, snacks bar, vulcanizing services, wheel balancing, wheel alignment and other automobile repair and maintenance services. Sunny Star® Gas Stations will employ customer centric and skilled people to occupy the following position;

• Chief Executive Officer

Gas Station Manager

Accountant / Cashier

• Human Resource and Admin Manager
• Pump Attendant
• Convenience Store, Coffee Café, Snacks Bar, Cigar Lounge Manager

Vulcanizing Services, Wheel Balancing, Wheel Alignment and Automobile Repairs and Maintenance Manager

• Carwash Manager
• Security Guard

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the gas station
• Map out strategy that will lead to efficiency amongst workers
• Responsible for training, evaluation and assessment of workers
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the gas station meets the expected safety and health standard at all times.

Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.

Convenience Store, Coffee Café, Snacks Bar, and Cigar Lounge Manager

• Interact with customers; take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Make lists of supplies in conjunction with the bar manager
• Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assess customers’ needs and preferences and make recommendations
• Make lists of supplies in conjunction with the management
• Prepare inventory or purchase requisitions as needed to replenish supplies.
• Ensure that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepare inventory or purchase requisitions as needed to re – stock the lounge.
• Clear ashtrays regularly
• Ensure that the assigned lounge area is fully equipped with tools and products needed to by our clients
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Pump Attendants

• Mans the various gas pump machines (in fully services gas stations)
• Assists customers as required by them especially on how to operate our gas pump machines (in self – service gas stations)
• Provides change for customers
• Handle any other duty as assigned by the gas station manager
• Responsible for running our vulcanizing services, wheel balancing services, wheel alignment services and automobile repairs maintenance services
• Assists customers as required by them especially when it relates to choosing the right lubricants to use and the right time to service their automobiles
• Handles any other duty as assigned by the gas station manager

Car wash Manager

• Wash and thoroughly clean cars (exterior car washing, interior cleaning, and waxing services), trucks and bikes et al
• Handle and move objects, such as glasses, dish and bottles, using hands and arms.
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the gas station manager.

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly

6. SWOT Analysis

Knowing the strength and weakness of any business is one of the right steps to take in business. No doubt starting a gas station is indeed capital intensive especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank.

We are aware that it will require loads of cash to set up a standard gas station in Miami – Florida which is why we decided to do all that is required to build a profitable business; we don’t intend to invest our hard earn money in a business that we know we are not truly cut out for.

One of the tools that is required to position us in building a successful gas station business is SWOT Analysis . We hired the services of Dr. Memphis Iverson, an HR and Business consultant who is based in Miami Florida to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Sunny Star® Gas Stations, Miami – Florida;

Sunny Star® Gas Stations is centrally located along one of the busiest highways in Miami – Florida; our location is in fact one of our major strength. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors are not offering.

So also the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon and our attendants are well groomed to handle various classes of customers; our excellent customer service culture will definitely count as a strong strength for the business.

Our perceived weakness could be the fact it is a new gas station business which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage and start operating chains of gas stations in various cities in the United States as planned.

• Opportunities:

We are centrally located in one of the busiest highways in Miami – Florida and we are open to all the available opportunities that the city has to offer.

Our business concept also positioned us to attract people who like doing their shopping, washing and servicing their automobile in gas stations. Miami is one of the densely populated cities in Florida, and indeed populations translate to opportunities.

One of the major threats that confront businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new gas station within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

There is hardly anyone who doesn’t have a need for gas, this is why it is really vital that one keys into this industry. One of the trends in the gas station industry is that, in the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their facility welcoming and conducive for customers.

Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack bars, and cigar lounge within their facility so as to leverage on the opportunities around them to generate more income.

Another trend is the adoption of the underground modular gas station model. The underground modular gas station is a construction model for gas stations that was developed and patented by U-Cont Oy Ltd which is based in Finland in 1993.

Subsequently the same system was used in Florida, USA. While the Above-ground modular gas stations were built in the 1980s in Eastern Europe and especially in Russia Federation, but they were not adopted in other parts of Europe because of the stations’ lack of safety in case of fire outbreak.

8. Our Target Market

Before choosing a location for our gas station business, we conducted our feasibility studies and market survey and we were able to identify the location that will benefit greatly from our products and service offerings which is why we deiced to settle for Miami – Florida.

Essentially those who will benefit from our service offering are automobile owners / drivers and they are of course busy corporate executives, business owners, households, students and travelers / visitors / tourist et al. They are the category of people that we intend marketing our gas station services to.

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several gas station businesses spread all over the city of Miami – Florida, as a matter of fact, there are about 3 standard gas stations close to same locations as ours. This goes to show that there is stiffer competition in the industry.

Before launching our gas station we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard gas station facility that offers additional complementary services that will definitely help us attract and retain customers.

Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also the wide varieties of other complimentary services and products that we offer and of course our excellent customer service culture will definitely count as a strong strength for the business. One thing is certain, we will ensure that in future, we open our gas stations in various cities in the United States of America and also sell our franchise. With that our brand will be well communicated and accepted nationally.

9. SALES AND MARKETING STRATEGY

Sources of Income

Sunny Star® Gas Station is established with the aim of maximizing profit in the gas station industry in the United States of America and we are going to go all the way to ensure that we do all it takes to generate enough incomes from both our basic product and services offerings and our complimentary services. Sunny Star® Gas Station will generate income by offering the following services and products;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility study and also some of the assumptions readily available on the field with reference to similar business in Miami – Florida. We know that we are well positioned and we will definitely attract clients that will not only patronize our gas station but will also patronize our complimentary services which will help increase our income.

Below is the sale projection for Sunny Star® Gas Station, it is based on the location of our gas station and the type of services and products that we will be offering;

• First Year-: $500,000
• Second Year-: $1,500,000
• Third Year-: $2,500,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any gas station offering same additional services like us within 4.5 miles radius from our gas station facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Sunny Star® Gas Station is going to be driven basically by making available standard and safe gasoline and diesel et al, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use fuel pumping machines (for self – services) et al. We are quite aware of how satisfied customers drive business growth especially businesses like gas station which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as convenience store, coffee café, snacks bar, cigar lounge, vulcanizing services, wheel balancing, wheel alignment, carwash and automobile repairs and maintenance services. We will also retail lubricants and other related products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are;

• Introduce our gas station by sending introductory letters to residence, transport companies, merchants and other stakeholders both in Miami and in other cities in the State of Florida
• Open our gas station with a party so as to capture the attention of residence who are our first targets
• Advertise our gas station on national dailies, local TV stations and local radio station
• Promote our gas station online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Miami and other cities where we will open a gas station
• Delivering consistent customer experiences to all our clients; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our gas station
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

Despite the fact that our gas station is a standard one with a wide range of other complimentary services and products that can favorably compete with other leading brands in the gas station industry, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Sunny Star® Gas Station.

Sunny Star® Gas Station has a long term plan of opening our gas stations in various locations all around key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Miami – Florida before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products and services but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Sunny Star® Gas Station;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our BillBoards on strategic locations in Miami – Florida and all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products and services.
• Ensure that all our staff members wear our customized clothes, and all our official cars, fuel tankers and trucks are customized and well branded.

12. Our Pricing Strategy

It is the wish of all businesses to have a pricing system that will yield loads of profits for them; as such we are working on having very competitive pricing.

At Sunny Star® Gas Station, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Miami – Florida.

Be that as it may, the management of Sunny Star® Gas Station have put plans in place to offer discounts for our complimentary services and products once in a while and also to reward our loyal customers especially when they refer clients to us.

The prices of our products (snacks, cup of coffee, cigar, detergents et al) and services (vulcanizing, wheel balancing, wheel alignment, car wash, and automobile repair and services) will be same as what is obtainable in any part of the United States of America.

• Payment Options

At Sunny Star® Gas Station, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. We will work really hard to make sure that all our clients are given payment methods that suit them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

When it comes to starting a gas station business, loads of factors influences the amount that will be required to successful launch the business.

Factors like the location you intend starting the business, the size of gas station business you want to start i.e. the number of complimentary services you want to add to the business, and of course the state of the economy as at when you intend start the business. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Miami – Florida – $750.
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,000.
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the gas station – $70,000.
• Cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $250,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for fuel dispensing machines and equipment (automobile repair tools, vulcanizing tools, and wheel alignment tools- $250,000
• The cost for the purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, vacuum cleaner, tables and chairs et al) – $30,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our gas station business in Miami – Florida. Please note that the startup cost is higher than the average startup cost for a gas station business simply because we intend adding coffee café, snacks bar, cigar lounge, car wash, convenience store and other complimentary services.

Generating Funding / Startup Capital for Sunny Star® Gas Station

Sunny Star® Gas Station is a family business that is owned and financed by Mr. Craig McCarthy and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $750,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Sunny Star® Gas Station will ensure that all the factors listed above are reinforced on a regular basis, we will continue to improvise with our products and services and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of our gas station: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of fuel dispensing machines (pumps) and equipment (automobile repair tools, vulcanizing tools, and wheel alignment tools: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of fuel tankers and trucks: Completed.

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Gas Station Business Plan Template [Updated 2024]

Gas Station Business Plan

If you want to start a new gas station business or expand your current gas station, you need a business plan.

The following gas station business plan template gives you the key elements to include in a winning business plan for all types of gas stations including a petrol station, automotive services, filling stations and other gas stations.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Gas Station Business Plan Example

Below are links to each of the key sections of a sample business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Summary III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Gas Station Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to Open a Gas Station: A Step-by-Step Guide

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Have you ever wanted to open a gas station but kept delaying it because you didn’t even know where to start? While starting a business can be a complex process, and opening your own gas station does have a few unique challenges you should be aware of, this shouldn’t discourage you from feeding your entrepreneurial spirit.

After all, the oil and gas industry has soared to over $180 billion in 2018. With millions of licensed drivers but just over 100,000 gas stations in the United States, learning how to open a gas station could be a lucrative business move.

How to open a gas station

1. write your business plan.

If you’re looking into how to start a gas station, be aware that the initial costs are quite high⁠ — this financial entry barrier may necessitate a loan. Writing a comprehensive business plan will be key in convincing lenders to approve your loan application or getting investors interested in funding you. When writing a business plan for a gas station, here are some points to research:

List your products and services

Gas stations are rarely limited to motor fuel. You’ll often notice how many gas stations also operate as convenience stores. In addition to recording the number of gas pumps and fuel options will be available at your gas station, you should research additional products and services to boost your profit margins. Common products and services you’ll see at a gas station include:

Car washes.

Air stations.

Lottery tickets.

Market analysis

The gas industry has a competitive market. It’s critical that you research the competition when looking into starting a gas station so that you can adjust your own marketing strategy to maximize traffic and profit. In your market analysis, here are some questions you want to answer:

What are your competitors’ strengths?

What are your competitors’ weaknesses?

How can you eliminate those weaknesses in your own business?

How can you solve the same problems better or differently than your competitors?

Will your competitors be a significant threat if you opened your business?

How can you use location to drive traffic to your business?

Your gas station location will influence how much traffic you attract, so it should be a priority when you’re brainstorming how to open a gas station. Reference back to your market analysis and how your chosen location is advantageous to your business. Will you choose a location where there is a fierce competitor across the street from you? Or will you choose an isolated location along a populated highway and cater to truck drivers and traveling families?

One tip when choosing a business location is to research up-and-coming neighborhoods. These neighborhoods will likely be further out from major cities and they’ll be in need of gas stations to fuel their longer commutes. Another tip is to avoid locations where wholesale retailers like Sam’s Club or Costco offer deeply discounted gas prices.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Register your business

Register a business entity

Every business operates as some kind of business entity or business structure. Business owners may start out as sole proprietorships since there’s no paperwork required to register as one. However, when starting a gas station, we do not recommend operating as a sole proprietor. A gas station can be exposed to many risks, like burglaries and leaks, and you want to ensure that your personal assets will be protected.

The two most common business structures for gas stations to consider are limited liability companies and corporations. You may want to consider consulting a business attorney to determine which legal structure is best for your needs.

Business owners who operate as LLCs get to choose whether they’d like to be taxed as a sole proprietor or corporation. Also, they tend to pay lower annual fees. This business structure tends to be attractive to gas station owners who choose to stay small, especially if they own only one gas station. However, LLCs usually experience more difficulty raising money from investors.

Corporations tend to attract business owners who expect to raise capital from investors. If you expect to own a chain of gas stations or grow your gas station brand to compete with industry leaders, like Shell of Chevron, then a corporation may be the business structure for you.

To register as an LLC or corporation, you’ll need to consult your state’s Secretary of State office, either online or in person. Typically, you’ll have to fill out paperwork called either the articles of organization (if filing as an LLC) or articles of incorporation (if filing as a corporation) and pay a fee. In some states, you may also have to publish a notice in a local paper.

Choose a unique business name

When it comes to how to open a gas station, you want to ensure that your business name is unique so that it is not confused with another company. Conduct a quick search with your state’s Secretary of State business search and the United States Patent and Trademark Office to verify the availability of your desired name. Also, you’ll want to confirm that the domain name is available with sites like Name.com or GoDaddy.com.

Register for taxes

As a small business owner, you’ll also require an employer identification number to operate your business. An EIN is a nine-digit number used when filing your business taxes. You can apply for an employer identification number online with the IRS. You should receive your EIN within minutes after applying.

Depending on tax regulations in your state, you may also need to register for a state tax ID when starting a gas station.

Buy a franchise

If you’re looking into how to open a gas station, you may have considered buying into an existing gas station franchise, like Chevron or Mobil. Many drivers opt to buy gas from a familiar national brand, even if a competitor offers a lower price. There are several advantages to buying a franchise, like using an existing trademark and operating within a proven business model. However, you would need to pay royalties to the parent company.

If you decide to buy a franchise, make sure you have a business attorney review the legalities of any franchise agreement before signing.

3. Secure funding

Starting a gas station requires a significant amount of money when you factor in purchasing property, stocking up on supplies, paying employees, and keeping up with regulations. We’ll go over what specifically you’ll need to finance your gas station in this section. However, with all the costs involved in starting a gas station, we recommend opening a separate bank account to keep your business and personal finances separate.

How much does it cost to start a gas station?

As we mentioned before, starting a gas station has a high financial entry barrier. You should expect to secure at least $300,000 to cover the following startup costs:

Purchasing the location.

Business insurance.

Registering your business.

Licenses and permits.

Marketing materials.

Initial inventory (gas, consumables).

Setting up your gas station.

Setting up your convenience store.

Securing a gas supplier.

Paying employees.

Royalties per your franchise agreement.

Also, there will be ongoing costs following the startup costs. If your gas station will be operating 24 hours, you will need to pay for employee wages, utilities, and replenishing inventory. Also, the cost of replenishing your fuel reserves can rack up quickly. You can expect to pay at least $50 to $70 per 20-gallon barrel of fuel.

Financing your gas station

To cover these high initial costs, you should consider applying for a business loan through your bank. Unfortunately, slim profit margins tend to characterize gas station businesses. According to the National Association of Convenience Stores, “the average privately held gas station made only 0.02 cent of profit on each dollar of sales.”

You’ll need to rely on a stellar business track record and a comprehensive business plan to convince lenders that your business is a worthwhile investment. Even still, traditional lenders don’t usually lend money to new businesses. Some other financing options include:

SBA loans .

Equipment leasing.

Crowdfunding.

Angel investors.

4. Buy the property

When purchasing the location for your gas station, it's important to discuss ownership rights to any existing tanks and pumps that may already be there.

This is an important step when it comes to how to open a gas station: Before finalizing the purchase agreement, first confirm whether the sale transfers ownership rights of the pumps and tanks to your name. Also, you should research the equipment’s repair history to determine the remaining “shelf life.” This will verify whether you should reuse or replace the existing equipment.

When outlining your purchase agreement, remember to include an environmental contingency clause . This clause allows you to conduct more research on the property’s environmental history after the purchase agreement is signed. If an environmental site assessment yields unfavorable findings, you can withdraw from the sale and get your deposit refunded.

5. Secure a gas supplier contract

It’s important to understand how you will regularly replenish your gas tank reserves. You’ll have to research different local wholesale providers to supply fuel for your station. Gas suppliers often earn a percentage of your sales, so you should do a thorough rate comparison to ensure you are maximizing your own profit margins.

If you are operating a franchise, review your franchise agreement to determine if they already have a preferred vendor for gas supply.

Again, have an attorney review your franchise agreement and gas supplier contract to ensure you are maximizing profit and avoiding any hidden fees.

6. Obtain necessary permits and licenses

When it comes to how to open a gas station, the necessary permits and licenses will vary from state to state. Be sure to research your respective state’s business requirements. Generally, you would be required to obtain permits for the following:

Fire inspections.

Tank inspections.

Water discharge.

Sale of alcohol and tobacco.

Restaurant codes and regulations.

Motor fuel outlet license.

Certificate of occupancy.

7. Get business insurance

We highly recommend that you buy business insurance to protect your business. Operating a gas station can expose you to several risks on a daily basis: burglary, employee injury, equipment breakdown, property damage, and more. Insurance helps to keep you and your assets protected.

8. Market yourself

Use pole signs and highway exit signs

When seeking a gas station, many drivers just want to find the nearest one, fill up, and then leave. As a gas station owner, it’s often worth buying tall pole signs and highway exit signs to market your business. Capturing drivers’ attentions while they’re already driving can boost traffic to your gas station.

Get active on Yelp

Drivers often use Yelp to find the nearest gas station. If they have to choose between your gas station and your competitor across the street, they’ll likely choose the gas station with superior Yelp ratings. Boost your rating by offering stellar customer service, clean facilities, and responding to reviews.

Create a loyalty program

Did you know that it’s often more expensive to acquire new customers than it is to retain existing customers? Smart marketers know this and that’s why big-brand gas stations, like Chevron and Exxon, offer loyalty programs to their driving customers. Create a loyalty program when you’re starting a gas station and you can slowly build a loyal customer base.

Partner with food franchises

You might notice nowadays that 7/11 isn’t the only franchise you’ll find at a gas station. More gas stations are partnering with food franchises, like McDonald’s and Subway. This can be great for business because it transforms your business from a gas stop to a rest stop. This creates more opportunities for customers to also enter your convenience store and buy consumer goods.

Consider lowering your gas price

You might be surprised that many gas stations don’t make a significant profit from selling fuel. Many gas station owners increase their profit margins through their convenience stores. Lowering your prices, even by a cent, can attract more drivers to your location, increasing the likelihood that customers will leave the pump and enter your store to buy a drink or other goods.

Install more gas pumps

The reality is that refilling your gas tank isn’t fun. It’s an errand that people have to do to get them from Point A to Point B. This chore becomes more of an annoyance when people drive into a fully-packed gas station. Adding more gas pumps makes the gas-filling process as convenient as possible. Just the availability of gas pumps can attract drivers to your gas station.

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9. Familiarize yourself with your day-to-day responsibilities

Establish hours of operation

Many gas stations are open 24 hours a day. If you want to keep up with the competition, your own gas station might have to operate 24 hours as well. Should you do this, you’ll need to hire more employees to cover the graveyard shift.

Punctuality

Punctuality is essential when operating a gas station. Often, drivers will stop by for gas in the early morning before work. If they have to wait for you, drivers will bring their business to a competitor and you’ll probably lose those customers for good.

Since your gas station will likely sell a variety of consumer goods, like snacks and drinks, you must keep your inventory organized. Running inventory every day will help you identify when your reserves are low and you need to restock. Make sure you also get estimated delivery dates on vendor delivers to better coordinate when you need to resupply.

Set up security measures

Gas stations, especially 24-hour operations, are particularly vulnerable to crime. It’s important that you and your employees are safe. Consider installing cameras and shatter-proof windows as an additional security measure. Also, daily bank deposits will help keep your cash assets safe from burglaries.

On a similar note...

Gas Station Business Plan Template

Develop a successful gas station business with our comprehensive template designed for entrepreneurs. Covering essential aspects like market analysis and financial projections, this template provides a robust foundation for your gas station business plan. Download now to start your journey.

Download the template today!

Features of the gas station business plan template.

• Market Analysis : Conduct an in-depth review of the gas station industry, identify your potential customers, and study their behavior. Our template provides a systematic process for carrying out market analysis in the gas station sector.
• Business Model: Determine the unique value proposition of your gas station, select appropriate operational techniques, and identify your customer base. Our template guides you in choosing an effective business model for your gas station.
• Financial Projections : Calculate your potential revenues, costs, and profitability using our detailed financial projections section. This will assist you in making informed decisions and setting achievable financial targets for your gas station business.
• Marketing Strategy: Formulate a marketing plan that efficiently advertises your gas station and draws in regular customers. Our template aids you in devising a strategic marketing plan, including brand positioning, promotional campaigns, and customer engagement strategies.

Benefits of Using Our Template

By utilizing our Gas Station Business Plan Template, you can enjoy several benefits:

• Time and Effort Saving: Our pre-designed template streamlines the planning process, allowing you to focus on refining your gas station's business strategy instead of starting from the ground up.
• Clarity and Direction : OThe template provides a clear roadmap, ensuring all crucial aspects of your gas station business plan are addressed. This aids in keeping you on track and prevents overlooking essential business components.
• Increased Success Potential: A well-structured and thorough business plan boosts your chances of success in the competitive gas station industry. Our template equips you with the necessary tools to professionally present your gas station concept to potential investors or lenders.

Gas Station Business Plan Frequently Asked Questions

Q: why do i need a gas station business plan.

A: A gas station business plan is essential as it allows you to study the market, set your business objectives, and create a strategic roadmap for success. It serves as a guide for your gas station, aiding in decision-making and appealing to potential investors or lenders.

Q: What are the key elements of a gas station business plan?

A: Key components of a gas station business plan include a market analysis, business model, financial projections, marketing strategy, and operations plan. These elements enable you to understand your market, evaluate profitability, plan your finances, and develop effective promotional and growth strategies.

Q: How can a gas station business plan help secure funding?

A: A detailed gas station business plan showcases to potential investors or lenders your thorough understanding of the industry, a viable business model, and a plan for profitability. The gas station financial projections section is crucial in demonstrating potential return on investment. A compelling business plan enhances your chances of acquiring necessary funding for your gas station.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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How to write a gas station business plan: Step-by-step guide

posted on 6:23 am

If you want to start a new gas station business, the first thing you will need is a comprehensive gas station business plan. A business plan will give you clarity on what you will need for your business, and the operational requirements. A business plan is also an important tool for acquiring financing from lenders or investors. This post outlines the important sections with a summary of the key points to capture when writing a gas station business plan.

At the end of this post, you can download a complete gas station financial forecast tool with 3-year financial projections including income statement, start-up costs, break-even analysis, and cash flow statement. This template has been used by gas station business owners to plan their business finances and apply for funding from banks and other lending institutions. 

Overview of a Business Plan  

A well-written business plan should include the following sections:

• An executive summary

Introduction

• Business industry and overview
• Marketing strategy and analysis
• Risks and significant opportunities

Location and assets

• Management and human resource

Financial plan and budget

Executive summary  .

Your executive summary should outline how your gas station will provide fuel for motorists and at the same time stand out from competitors. It should be short and precise and appealing enough to capture the attention of your audience. The executive summary motivates the reader to read the entire plan. Its, therefore, important to highlight the key points for each so that the reader can grasp briefly what you intended to put across. Among the important points to articulate are your gas station business objectives, fuel business industry environment, fuel products and services, location, target market, competitive advantage (unique selling point), and the specific gap you will be filling.

This section introduces your gas station business by briefly describing the company profile,  mission, vision, core values, organizational structure, and strategic objectives. The profile gives a brief history of the business, the fuel products and services you will be offering, the location of the gas station, and your projected growth. The vision should include your long-term and short-term goals and how you will achieve them. Also, include the organizational structure, your daily workflow, and other operational activities that will make your business achieve your desired goals.

Business industry and overview 

In this section, you talk about industry trends and the external factors that affect the gas station business, both positively and negatively. Also, state the major players in the gas station with convenience stores business both nationally and your direct local competitors that influence your business. The major players in Canada you may mention include Suncor (Petro-Canada), Imperial Oil Limited (Esso), Shell, 7-Eleven, Superstore (Mobil), Co-op etc. Locally you can mention businesses at most five to ten kilometers from your desired location. Additionally, describe the products and services your gas station will offer, including the grades of gas and types of oil for instance regular gasoline, midgrade gasoline, premium gasoline, diesel fuel, automotive services, etc.

To increase your customer base, you may want to include other complementary products and services such as a convenience store that sells snacks, chips, alcoholic and non-alcoholic beverages, tobacco and lottery products, groceries, souvenirs, mechanical repair service, and automotive services such as car wash. Finally, mention the government and industry policies and regulations, permit requirements i.e. health, safety, and environment. Other than regulations, you can talk about your initiative of innovation and investment in the environment to show your interest in protecting communities, people, and the environment as a whole.

Market strategy and analysis  

A marketing strategy describes your overall game plan for reaching prospective. Talk about the marketing strategies you will use to introduce your gas station to the market and how you plan to attract and retain customers. One thing to note is that marketing in the gas station industry is highly dependent on your supplier’s brand name. Most customers are loyal to specific brands. You therefore have to choose your supplier diligently and brand your station to reflect your supplier’s brand image and standard of service. This way you will benefit from increased business due to their larger marketing efforts and customer loyalty programs, such as rewards programs with grocery stores.

Also, discuss in detail your specific target market list down your direct competitors, and write down a summary of their product/service offering, pricing strategy, target market, strengths, and weaknesses. Mention how you plan to differentiate your gas station from your competitors i.e., by offering in-demand convenience goods, automotive repairs, after-sale services (e.g. windscreen cleaning), your supplier’s brand image, etc. Your unique selling point may focus on your choice of location which can be an area with high traffic with no other existing gas station.

SWOT analysis

In your SWOT analysis, explain how you will maximize on your strengths and take advantage of the business opportunities. Also, indicate how you will minimize your weaknesses and threats. These points can touch on your target market, the location of the gas station, the fuel options, and industry trends. Some of the strengths as a result of industry trends you can mention include low capital requirements, low imports, high revenue per employee, and low product/ service concentration. Weaknesses on the other hand may include high competition and high customer class concentration. You may also want to mention the opportunities presented by the industry such as high revenue growth and high per capita disposable income. Threats majorly facing the industry that you will want to address in your mitigation strategies include the world oil price, which is expected to decrease, heavy regulation of the industry, low demand for fuel due to the pandemic, etc.

Mention where you plan to set up your gas station and indicate why you selected that area. If you have any future growth plans list down the locations, where you plan to open other gas stations. State your equipment and fuel procurement plans indicating where you plan to buy or lease your gas station and convenience store and oil depot solution which are necessary for the operation of the business.

Management and human resources

This section identifies the personnel responsible for the running and management of the business. Here you talk about the founders, team leader, or manager of your business, the entire employee workforce, their roles, and employee benefits. Also, discuss their profiles pointing out how suitable they are for the running of the business.

Insurance for a Gas Station Business

From leaky fuel tanks to burglaries, running a gas station can be a risky endeavor. Insurance will secure the business in the event of unanticipated circumstances. You therefore should state the insurance packages you will be having.

This is the most important section of your business plan to your audience. The investor or lender will want to know how your business is going to perform financially. Prepare financial projections for the next five years to determine the start-up costs of leasing or buying a gas station and making the pumps operational. Your financial documents should show the cost of required licenses, insurance, payroll, interest expense for servicing the loan or return to the investor, utilities, and environmental services. Calculate the revenues you anticipate from the sale of fuel, automotive products, and concessions in your revenue projections

Conclusion  

In summary, a gas station business plan document is a requirement in the business planning process. It enables you to realize your vision and achieve your goals. A well-crafted, comprehensive, and appealing plan for your gas station will enable you to capture all aspects of your business in an enticing manner. You can get in touch with us at Vaisus Consulting to help you prepare an exhaustive, funding-ready gas station business plan that is customized to meet your needs. To speak with one of our consultants,  schedule an appointment  with us.

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Gas Station Business Plan Template

Gas station executive summary.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of gas station business you are operating and the status; for example, are you a startup, do you have an existing gas station business that you would like to grow, or are you operating a network of gas stations.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the gas station industry. Discuss the type of gas station you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

GAS STATION BUSINESS PLAN OUTLINE

• Gas Station Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Gas Station Business Plan Summary

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