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How to Use Quotes in Your Speech: 8 Benefits and 21 Tips

In this article, we examine eight benefits of using quotations in your speech, and then discuss twenty-one tips for superpowering your speech with effective quotes.

• Speech Quotations
• Rhetorical Questions
• Triads (the Rule of Three)
• Parallelism

Benefits of Using Quotations in Your Speech

There are numerous benefits to crafting quotations into your speech, including:

• The primary reason to quote material in your speech is that it reinforces your ideas . A quotation offers a second voice echoing your claims, but is more powerful than simply repeating yourself in different words.
• Quotations usually offer a concise, memorable phrasing of an idea. (This is why the quotation gets remembered and repeated, isn’t it?)
• Using a quotation boosts your credibility because it implies that the person you are quoting agrees with the rest of your argument.
• Most people do not have the ability to spontaneous offer relevant quotes to support their statements. So, when you deliver a quotation, it demonstrates your domain knowledge and preparation .
• Quotations are one way to add variety to your logical arguments , along with facts, statistics, stories, metaphors, and other material. Audiences get bored if you offer a one-dimensional string of arguments of the same type.
• Depending on how you deliver the quotation, you can create anticipation, suspense, or drama . For example, if you begin “Microsoft founder Bill Gates once said…” followed by a pause, then your audience will surely anticipate your next words. What did he say? What did he say?
• Conversely, you might choose a quotation which adds humor to your presentation , due to the content of the quote or perhaps the person you are quoting.
• If you are delivering with visuals, you might choose to display the quotation on a slide and let your audience read it. This creates a natural and purposeful pause in your vocal delivery , allowing you to check your notes, take a sip of water, and collect your thoughts.

Tips for Using Quotations in Your Speech

Okay, you are convinced of the benefits of incorporating quotations into your speech. But how do you do it? Who should you quote? When should you give the quotation? Read on to discover numerous tips for using quotes effectively in your presentations.

Do your Research

• Make sure you get the phrasing correct. A quotation should boost your credibility, but quoting inaccurately weakens your credibility. A sloppy quotation makes you look lazy.
• Get a reliable source. Wikipedia doesn’t count. Your credibility is on the line.
• Beware quoting out-of-context. Be careful when quoting material on controversial topics. Make sure you understand the intent of the speaker, not only their words. A quotation taken out of context where you’ve garbled the meaning makes you look like you are deliberately misleading your audience.

Quote People Your Audience Knows

• Quote a well-known expert in the field. Don’t quote individuals based purely on their fame or success; base your decision on their expertise in the subject area you are talking about. Quote Aristotle on philosophy or Serena Williams on tennis — doing the opposite gets you in trouble.
• Quote a lesser-known expert in the field, but only with background context. If your desired quote comes from someone who your audience won’t immediately recognize, you’ll need to introduce the speaker and establish their credibility before delivering their quote.
• Quote an earlier speaker at your event. Suppose you are speaking at an event where an earlier speaker made some statements relevant to your message. Referring back to their words will not only impress your audience, but also capitalize on the earlier speaker’s effectiveness.
• Quote yourself (playfully). I’ve done this many times, and it always receives a positive audience response. One way I do this is to introduce a particularly important point as “Dlugan’s First Law of ( whatever topic I’m speaking on )”

Use your own words to open and close; quote in the middle.

• Open your speech with a quote (sparingly). Starting with a quote can be effective, but don’t assume just  any quotation will grab your audience’s attention. I’ve watched speakers open with a quotation that wasn’t very powerful, and even irrelevant to their content. There are usually more powerful ways to grab your audience’s attention.
• Avoid closing your speech with a quote. I have heard speeches end strong with a quotation, usually when the quote refers back to the beginning. However, I would not advise it generally. Your final words should be your own. Ending with a quote is often a sign that you don’t have confidence in your own words.
• Quotations work best in the body of your speech. The best time to introduce a quote is when you need more support for one of your arguments. One particularly effective time is near the end of a section. Reinforcing your arguments with a quotation brings good closure to your argument.

Draw attention to the quote through your delivery.

• The traditional formula is okay. Most quotations are introduced simply: Albert Einstein once said “It’s not that I’m so smart, it’s just that I stay with problems longer.” This simple formula is clear, direct, and acceptable.
• Reading the quote from notes is okay. When possible, I would advise delivering the quote from memory. But sometimes, reading it can be better. If the quote is lengthy, for example, it’s better to read it to ensure you are accurate. Even a short quote can be read from notes effectively. I once saw a speaker who produced the note paper from his pocket, and was almost reverent as he read it. In this case, it could be argued that not reading it would have been disrespectful.
• Or, let your audience read the quote. If you are using visuals, you might choose to display the quotation. When you do this, do NOT read it to your audience. Let them read it. (Remember, you should never read material to your audience when they can see the words.) This technique has an added benefit: you can stylize the slide to add impact. For example, you might add a photo of the speaker, or perhaps use a font which conveys mood.
• Pause before and after. You should pause briefly before the quote (a little suspense, and to grab attention) and then a little longer after the quote (to allow the meaning of the quotation to be absorbed by your audience.) Give the quotation respect, and let its impact be felt.
• Spice up your vocal delivery. Of course, you should be varying your voice throughout your presentation. Just like other key statements in your speech, a quotation deserves a little extra vocal emphasis. Maybe louder, maybe softer. Maybe happier, maybe sadder. Let the mood of the quote guide your delivery.
• Set the context when necessary. Some quotations stand on their own, but other quotations won’t be effective unless you establish the context first. A quotation which has your audience guessing is a missed opportunity. Perhaps you need to give the historical context, or explain something about the life of the speaker. Make sure the quotation has maximum impact.

Use trustworthy sources.

• Quotation compilations keep quotes within arm’s reach. Every serious speaker should own at least one quotation compilation. ( Bartlett’s Familiar Quotations is my personal favorite, ever since I first found a copy of a previous edition on my brother’s bookshelf 30 years ago.) A well-edited compilation provides several sort indices to help you find the perfect quote faster. An added benefit is that these types of sources should be trustworthy.
• Biographies of famous people in your field are also rich sources. For example, a biography on Steve Jobs is sure to have numerous quotable lines on his business philosophy. Like quotation compilations, biographies are generally trustworthy.
• Online quotation search engines offer unparalleled breadth. Quotation websites help you find quotations using a given keyword or spoken by a given person. It’s quick and easy, but the sources cannot always be trusted. Whenever I use these sources, I seek out a second source to verify. (Be careful, many quotation websites might use the same flawed source…)

Be selective.

• Don’t use a quote that everyone knows. If your audience has heard the quote before, you will receive virtually no benefit from repeating it.
• Don’t overdo it. There’s no rule about how many quotes you should use, but their effectiveness gets diluted if you use too many. Remember that your speech should primarily be told with your words, not someone else’s. Keep just the best quotes you found in your research, and trim the others.

What do you think?

How do you like using quotations in your speeches? Please share with others by adding a comment .

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16 comments.

Excellent post. Doing your research is vital. In January I blogged about some people who quoted Penn State football coach Joe Paterno after he’d gone from famous to infamous: http://joyfulpublicspeaking.blogspot.com/2012/01/preparation-is-vital-before-using.html

Yesterday I blogged about how two apparently startling statistics weren’t really that impressive: http://joyfulpublicspeaking.blogspot.com/2012/09/is-540-million-minutes-per-day-large.html

Great advice! I appreciate that you tell speakers to use quotations that we DON’T already know. Too often, speakers use tired quotations and it doesn’t add benefit to the presentation.

Andrew, I am trying something a bit different with quotes for one of my advanced Toastmaster speeches,…the speech is about the importance of the words we say as told to me by an elderly friend of mine who is a survivor of Auschwitz. There are two powerful, but simple, quotes during the speech and I’ve decided to imitate my friend’s German accent to make the quotes more meaningful and memorable. I’ve never heard anyone in my club purposely use a different accent to make quotes in their speech stand out more. I’m interested to see how this will work.

Generally, I think delivering the quote using an accent is a great idea. This makes it much more like storytelling and is one way to create a meaningful context for your audience.

A couple things to consider: 1) Practice. Make sure that adding an accent doesn’t prevent you from accurately quoting. 2) Make sure that the quote is still clear with an accent. If your audience cannot understand the words, it will be less effective.

the article is so helpful and clearly understandable.thumbs up.

Great topic to post about Andrew, You make some really good points!

Definitely agree re:using quotes not everyone knows. You see the same quotes repeated to death on the internet – and esp. twitter (“you are what you repeatedly do”, anyone?) that the audience rolls their eyes and thinks ‘you prepared this?’ when they hear one in a talk.

Thanks for the tips. I have just referenced your article in my blog post about using quotes in high-tech presentations.

Thanks Andrew – I really enjoyed this post.

It inspired me to come up with 6 more tips for using quotes: http://remotepossibilities.wordpress.com/2012/10/05/how-to-use-quotes-in-your-presentation-tips-six-minutes/

Hope you find them helpful!

Thanks for extending the discussion, Craig.

Lots of good points here. But I disagree about never using familiar quotes. In some cases, if you using a known quote to say something new or unexpected, it can be very effective, and often funny and memorable. P.S. #11 “stay” with problems longer. 🙂

Yes, if the known quote can be interpreted in a fresh way from a new perspective, then it may have value. Unfortunately, these common quotes are used predictably… and that’s boring.

Thanks for the typo alert, Shelly. It has been fixed.

Andrew: Great advice to not read the quote, but let the audience read the quote and then have the presenter comment on the quote and it’s meaning as it relates to the topic.

Enjoyed this article will be able to direct my speech students to your website for some good presentation tips

I completely disagree with most of this. It’s almost always feeble lazy technique to throw in a ‘famous’ quote into a speech. Why? Does not a speaker have original language of his/her own? Isn’t it annoying or presumptuous to try to dignify one’s own words with language appropriated from other people? Yes, using a quotation shows your ‘preparation’. It also shows that you’re unable to make a case without calling in bigger guns, and that shows weakness.

Sir, I have to give a speech. Should I add quote before my introduction or after my introduction?

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3 Blog Links

Do you use quotes in your speech? Here’s how: « Presenter News — Sep 24th, 2012

Wise men say | B2B STORYTELLING — Oct 2nd, 2012

How to use quotes in your presentation – 25+ tips from Six Minutes & me | Remote Possibilities — Oct 4th, 2012

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Quote Within a Quote – Guide and Examples

| Candace Osmond

| Punctuation

Candace Osmond

Candace Osmond studied Advanced Writing & Editing Essentials at MHC. She’s been an International and USA TODAY Bestselling Author for over a decade. And she’s worked as an Editor for several mid-sized publications. Candace has a keen eye for content editing and a high degree of expertise in Fiction.

Many English writers get confused about the English guidelines on quoting within a quote. Where should you place the single quotes? When do we use the double quotes?

Let’s discuss the basic rules on how to quote a quote. I also shared some sentence examples that will help you understand the topic.

How to Quote a Quote

The basic rule for quoting within a quote is using single quotation marks within double quotation marks. This structure is called a nested quotation, which follows a hierarchy of alternating between double and single quotes.

• “Notice how the poem said, ‘With no sign of wan, he soldiered on, and brought us back to life,’” said the teacher.

The example above uses single quotes within double quotes as the American rule. The main quote is enclosed within double speech marks, while the quotation within the quotation is enclosed in single marks.

At the end of every sentence, single and double marks should appear as a matching closing quotation mark. This signals the end of the inner and outer quotations.

Below are more examples:

• Joshua told Bobbi, “Mary says, ‘Let’s go out tomorrow.’”
• “We don’t all have the same ‘privilege’ as you,” Karen exclaimed.

Another essential rule is to use the same opening and closing speech marks.

• Incorrect: Joshua told Bobbi, “Mary says, ‘Let’s go out tomorrow.’
• Correct: Joshua told Bobbi, “Mary says, ‘Let’s go out tomorrow.’”

To use a quote within a quote within another quote, that means the innermost mark should be double marks.

• Mae asked her followers, “What do you think about the brand closing down ‘due to private reasons, which the CEO deems “a wise choice”’?”

How to Quote a Quote with Exclamation Points

Quoting with exclamation points and question marks also follows the American-style quotation marks. But unlike periods, exclamation points and question marks can be placed in quotations within quotations.

Remember to place the punctuation mark within the single closing quotation mark.

• The professor told the class, “Henri Nouwen asked, ‘Did I offer peace today?’”

But if the question is within the outer quotation marks, then the question mark should be between the single and double quotation marks. This also means that the question mark should come before the outermost quotation mark.

• The professor asked the class, “Which philosopher said, ‘The unexamined life is not worth living’?”

Notice there’s no period after the inner quote’s last word, “living.” That’s because one of the many quotation mark rules is that the stronger mark wins. Exclamation points and question marks are “stronger” than periods, so there’s no need to add one.

How to Quote Multiple Quotes in One Sentence

It’s also possible to quote multiple quotes within a quote in only one sentence.

• In his speech, Eddie told the people, “My brother told me, ‘Just forget about it,’ but my friends said, ‘never give up.’”
• I remember my grandfather saying, “‘Be strong’ and ‘Keep smiling’ were the daily reminders I had for myself.”

In the sentence above, two quotations are enclosed within double quotation marks.

When to Use Apostrophes

Apostrophes are known as the most abused punctuation marks in the English language. Never use them to quote statements. Instead, they should only have two functions: to show possession and to indicate a contraction.

• Lane’s favorite show is Peaky Blinders.
• You shouldn’t mention his name to Jia again.

Double apostrophe marks are also not substitutes for double quote marks.

• Incorrect: Ian asked, ‘’Who’s the new headmaster?’’
• Correct: Ian asked, “Who’s the new headmaster?”

When to Use Colons When Quoting

Creative writers can choose whether they want to use commas or colons for dialogues. In formal writing , commas are more common. However, some style guides recommend using a colon if the introduction is an independent clause.

• The tour guides always have the same advice to tourists: “Do not feed them, or they will attack you.”
• The author’s words struck me: “Go if it hurts. Go if it’s time.”

Another rule for colons vs. quotation marks is to use a comma if the introduction is not an independent clause.

• Incorrect: My daughter looked up to me and said: “Mom, I’m sleepy.”
• Correct: My daughter looked up to me and said, “Mom, I’m sleepy.”

You can only use a comma after a quotation.

For example:

• Incorrect: “Don’t look down:” Paul told Isabel.
• Correct: “Don’t look down,” Paul told Isabel.
• Paul told Isabel: “Don’t look down.”

How to Use Semicolons in Quotes Within Quotes

It gets more complex when unusual punctuation marks are inside quotes within quotes. But you can use semicolons the same way we use them outside quotations.

• The scientist stated, “At the beginning of the research, the participants described the food as ‘moderately spicy’; at the end, they described it as ‘very spicy.’”

Quotes Within Quotes in British English

You might also find in an essay or book that the systems of speech marks are the opposite. These are usually British writing pieces. The single quote marks are for outer quotes, while double quote marks are for inner quotes.

• The speaker told the crowd, ‘I hear someone saying, “Me too”’.
• She said, “My favorite episode from the show is ‘The One With the Prom Video’”.

Notice how the period is outside the outer quotes. British English punctuation rules state that commas and periods are always outside the closing quotation mark. The only exception is when the marks are part of the quotation.

Summary of Quoting Within Quotes

I hope this guide helps English writers correctly use quotes within quotes. Remember, if you’re a British writer:

• Single quotes should enclose the main quote.
• Put the periods and commas outside quotation marks.

But if you write for Americans:

• Double quotes should enclose the main quote.
• Put periods and commas inside quotation marks.

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50 Speech Closing Lines (& How to Create Your Own) | The Ultimate Guide

Hrideep barot.

• Public Speaking , Speech Writing

While speech openings are definitely one of the most important components of a speech, something that is equally as important is the way you conclude your speech.

There are few worse ways to end your speech than with a terse ‘thank you’–no elaboration or addition whatsoever.

Speech endings are just as crucial to the success of your speech as speech openings, and you must spend just as much time picking the perfect ending as you do to determine your best possible speech opening.

The words you speak at the beginning and end of your speech are words that your audience will pay the most attention to, and remember longer than any other part of your speech.

Speech endings can put even the most experienced speaker in flux, and increase their anxiousness manifold as they sit there attempting to figure out the perfect way to end your speech.

If you’re someone who’s in flux about your speech ending too, don’t worry. We’ve got some amazing ways to conclude your speech with a bang!

1. Circling Back To The Beginning

The idea behind circling back to the beginning of your speech is to reinforce the idea of your speech being a complete whole. By circling back to the beginning and connecting it to your ending, you let the audience understand that the idea of your speech is complete & standalone.

Circling back to the beginning of your speech also acts as an excellent way of reinforcing the central idea of your speech in the audience’s mind, and makes it more likely that they will remember it after the speech ends.

Need more inspiration for speech opening lines? Check out our article on 15 Powerful Speech Opening Lines & Tips To Create Your Own.

How To Circle Back To The Beginning

The easiest way to do this is to set up your beginning for the conclusion of your speech. That is, if you’re saying something like, say, a story or joke in the beginning, then you can leave your audience in a cliffhanger until the ending arrives.

Another great way to circle back to the beginning is by simply restating something you said at the start. The added knowledge from attending the rest of your speech will help the audience see this piece of information in a new–and better–light.

1. Will Stephen

Ending Line: “I’d like you to think about what you heard in the beginning, and I want you to think about what you hear now. Because it was nothing & it’s still nothing.”

2. Canwen Xu

Speech Ending: My name is Canwen, my favorite color is purple and I play the piano but not so much the violin…

Think of a memorable moment from your life, and chances are you’ll realize that it involved a feeling of happiness–something that we can associate with smiling or laughter. And what better way to generate laughter than by incorporating the age-old strategy of good humor.

The happy and lighthearted feeling you associate with good memories is the kind of emotional reaction you want to create in your audience too. That’s what will make your speech stick in their memory.

Done incorrectly, humor can be a disaster. Done right, however, it can entirely transform a speech.

Humor doesn’t only mean slapstick comedy (although there’s nothing wrong with slapstick, either). Humor can come in many forms, including puns, jokes, a funny story…the list is endless.

How To Incorporate Humor In Your Speech Ending

The simplest way to incorporate humor into your speech ending is by telling a plain old joke–something that’s relevant to your topic, of course.

You can also tell them a short, funny anecdote–may be an unexpected conclusion to a story you set up in the beginning.

Another way would be by employing the power of repetition. You can do this by associating something funny with a word, and then repeating the word throughout your speech. During the end, simply say the word or phrase one last time, and it’s likely you’ll leave off your audience with a good chuckle.

1. Woody Roseland

Ending Line: “Why are balloons so expensive? Inflation.”

2. Andras Arato

Ending Line: “There are three rules to becoming famous. Unfortunately, nobody knows what they are.”

3. Hasan Minhaj

Ending Line: “And you want to know the scariest part? Pretty soon every country on the earth is going to have its own TLC show.”

4. Sophie Scott

Speech Ending: In other words, when it comes to laughter, you and me baby, ain’t nothing but mammals.

5. Tim Urban

Speech Ending: We need to stay away from the Instant Gratification Monkey. That’s a job for all of us. And because there’s not that many boxes on there. It’s a job that should probably start today. Well, maybe not today, but, you know, sometime soon.

6. Hasan Minhaj

Speech Ending: Showing my legs on TV is probably the scariest thing I’ve ever done. And keep in mind last week I went after the Prince of Saudi Arabia.

3. Question

The idea behind posing a question at the end of your speech is to get the wheels in your audience’s minds turning and to get them thinking of your speech long after it has ended. A question, if posed correctly, will make your audience re-think about crucial aspects of your speech, and is a great way to prompt discussion after your speech has ended.

How To Add Questions To Your Speech Ending

The best type of questions to add to your speech ending is rhetorical questions. That’s because, unlike a literal question, a rhetorical question will get the audience thinking and make them delve deeper into the topic at hand.

Make sure your question is central to the idea of your speech, and not something frivolous or extra. After all, the point of a question is to reinforce the central idea of your topic.

1. Lexie Alford

Speech Ending: Ask yourself: How uncomfortable are you willing to become in order to reach your fullest potential?

2. Apollo Robbins

Speech Ending: If you could control somebody’s attention, what would you do with it?

Quotes are concise, catchy phrases or sentences that are generally easy to remember and repeat.

Quotes are an age-old way to start–and conclude–a speech. And for good reason.

Quotes can reinforce your own ideas by providing a second voice to back them up. They can also provoke an audience’s mind & get them thinking. So, if you add your quote to the end of your speech, the audience will most likely be thinking about it for long after you have finished speaking.

How To Use Quotes In Your Speech Ending

While adding quotes to your speech ending, make sure that it’s relevant to your topic. Preferably, you want to pick a quote that summarizes your entire idea in a concise & memorable manner.

Make sure that your quote isn’t too long or complicated. Your audience should be able to repeat it as well as feel its impact themselves. They shouldn’t be puzzling over the semantics of your quote, but its intended meaning.

1. Edouard Jacqmin

Speech Ending: “Life is either a daring adventure or nothing at all.”

2. Chris Crowe

Speech Ending: “It’s more certain than death and taxes.”

3. Olivia Remes

Speech Ending: I’d like to leave you with a quote by Martin Luther King: “You don’ have to see the whole staircase. Just take the first step.”

4. Tomislav Perko

Speech Ending: Like that famous quote says, “In twenty years from now on, you’ll be more disappointed by the things you didn’t do than by the things you did do.

5. Diana Nyad

Speech Ending: To paraphrase the poet, Mary Oliver, she says, “So, what is it? What is it you’re doing with this one wild and precious life of yours?”

5. Piece Of Advice

The point of giving a piece of advice at the end of your speech is not to pull your audience down or to make them feel bad/inferior about themselves. Rather, the advice is added to motivate your audience to take steps to do something–something related to the topic at hand.

The key point to remember is that your advice is included to help your audience, not to discourage them.

How To Add Piece Of Advice To Your Speech Ending

To truly make your audience follow the advice you’re sharing, you must make sure it resonates with them. To do so, you need to inject emotions into your advice, and to present it in such a manner that your audience’s emotions are aroused when they hear it.

Your advice shouldn’t be something extra-complicated or seemingly impossible to achieve. This will act as a counter-agent. Remember that you want your audience to follow your advice, not to chuck it away as something impossible.

Our article, 15 Powerful Speech Ending Lines And Tips To Create Your Own , is another great repository for some inspiration.

1. Ricardo Lieuw On

Speech Ending: “Learn something new, or a new way of approaching something old because there are a few skills are valuable as the art of learning.”

2. Tomas Chamorro-Premuzic

Speech Ending: “If we want to improve the competence level of our leaders, then we should first improve our own competence for judging and selecting leaders.”

3. Sharique Samsudheen

Speech Ending: “Some people love money, some people hate money, some people crave money, some people even kill for money. But what they miss is they just need to learn how to manage money well, and that will give them financial freedom.”

4. Kate Simonds

Speech Ending: Teens, you need to believe in your voices and adults, you need to listen.

5. Melissa Butler

Speech Ending: When you go home today, see yourself in the mirror, see all of you, look at all your greatness that you embody, accept it, love it and finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you.

6. Iskra Lawrence

Speech Ending: Speak to your body in a loving way. It’s the only one you got, it’s your home, and it deserves your respect. If you see anyone tearing themselves down, build them back up And watch your life positively grow when you give up the pursuit of perfection.

6. Contemplative Remark

As the name itself suggests, contemplative remarks are intended to make your audience contemplate or mull over something. The ‘something’ in question should be the idea central to your speech, or a key takeaway that you want them to return home with.

The idea is to get your audience thinking and to keep them thinking for a long, long time.

How To Add A Contemplative Remark To Your Speech Ending

To add a contemplative remark to your speech ending, you first need to figure out your key takeaway or main theme. Then, you want to arrange that as a question, and propose it to your audience at the end of your speech.

Remember that your question shouldn’t be something too wordy or complicated to understand. As with the quotes, you don’t want your audience stuck on the semantics. Rather, you want them to focus on the matter at hand.

1. Lisa Penney

Speech Ending: “So I invite you to pay more attention to your thoughts & consider the legacy you leave behind.”

2. Grant Sanderson

Speech Ending: “Some of the most useful math that you can find or teach has its origin in someone who was just looking for a good story.”

3. Greta Thunberg

Speech Ending: “We will not let you get away with this. Right here, right now is where we draw the line. The world is waking up & change is coming whether you like it or not.”

4. Bill Eckstrom

Speech Ending: Now, think about this: it’s not the complexity-triggering individuals or events you should fear the most, but it’s your own willingness to accept or seek discomfort that will dictate the growth of not just you, but our entire world.

5. Robert Hoge

Speech Ending: Choose to accept your face, choose to appreciate your face, don’t look away from the mirror so quickly; understand all the love, and the life, and the pain that is the part of your face, that is the art of your face. Tomorrow when you wake up, what will your choice be?

7. Personal Anecdote

Personal anecdotes, as the name suggests, are anecdotes that are personal to the speaker or instances from their life. Personal anecdotes are a great way to incorporate the magical powers of storytelling in your speech, as well as to make a personal connection with the audience. Using personal anecdotes, you can hit two birds with one stone!

How To Add Personal Anecdotes To Your Speech Ending

To add personal anecdotes to your speech ending, you need to filter through your life experiences to find out ones that directly relate to your topic at hand. You don’t want to include an anecdote, no matter how compelling it is, if it doesn’t relate to your topic.

Remember to not keep your anecdote too long. Your audience will most likely lose their attention if you do so.

1. Sheila Humphries

Speech Ending: “Why do you go work for these people?” My answer to them was, “If I could help one child make it in this world, it’ll be worth it all.”

8. Call To Action

A call-to-action is one of the absolute best ways to conclude a speech with a bang. A well-written speech should aim to alter the audience’s mind or belief system in some way and to make them take an action in that direction. One crucial way to assure your audience does this is by using a call to action.

How To Add A Call To Action To Your Speech Ending

A call to action comes right before the ending of your speech to provide your audience with a clear idea or set of instructions about what they’re supposed to do after your talk ends.

A call to action should provide a roadmap to the audience for their future steps, and to outline clearly what those future steps are going to be.

1. Armin Hamrah

Speech Ending: “So tonight, after you finish your Math homework & before you lay your head down on that fluffy pillow, bring a piece of paper and pen by your bedside…”

2. Graham Shaw

Speech Ending: “So I invite you to get your drawings out there & spread the word that when we draw, we remember more!”

3. Andy Puddicombe

Speech Ending: You don’t have to burn any incense, and you definitely don’t have to sit on the floor. All you need to do is to take out 10 minutes out a day to step back, familiarize yourself with the present moment so that you get to experience a greater sense of focus, calm, and clarity in your life.

4. Amy Cuddy

Speech Ending: Before you go into the next stressful evaluative situation, for two minutes, try doing this in the elevator…

5. Jia Jiang

Speech Ending: When you are facing the next obstacle or the next failure, consider the possibilities. Don’t run! If you just embrace them, they might become your gifts as well.

9. Motivational Remark

As the name clearly explains, a motivational remark motivates your audience to carry out a plan of action. It ruffles the audience’s mind and emotions and has a powerful impact on the steps that your audience will take after you’ve finished speaking.

How To Add A Motivational Remark To Your Speech Ending

The key to a good motivational remark is to inspire your audience. Your motivational remark should act as a ray of hope to your audience and positively inspire them to take a desired course of action.

Your motivational remark should not be negative in any way. You don’t want to guilt or coerce your audience into doing something or feeling a certain way. You want to leave them on a positive note to move forward with their life.

1. Khanh Vy Tran

Speech Ending: “No matter what you’re going through right now & no matter what the future holds for you, please don’t change yourself. Love yourself, accept yourself & then transform yourself.”

2. Mithila Palkar

Speech Ending: “Get a job, leave a job, dance, sing, fall in love. Carve your own niche. But most importantly: learn to love your own randomness.”

3. Andrew Tarvin

Speech Ending: “Anyone can learn to be funnier. And it all starts with a choice. A choice to try to find ways to use humor. A choice to be like my grandmother, to look at the world around you and say WTF–wow, that’s fun.”

4. Laura Vanderkam

Speech Ending: There is time. Even if we are busy, we have time for what matters. And when we focus on what matters, we can build the lives we want in the time we’ve got.

5. Julian Treasure

Speech Ending: Let’s get listening taught in schools, and transform the world in one generation into a conscious listening world, a world of connection, a world of understanding, and a world of peace.

6. Mariana Atencio

Speech Ending: Let’s celebrate those imperfections that make us special. I hope that it teaches you that nobody has a claim on the word ‘normal’. We are all different. We are all quirky and unique and that is what makes us wonderfully human.

10. Challenge

Much like a call to action, the aim of proposing a challenge at the end of your speech is to instigate your audience to take some desired course of action. A challenge should make an appeal to your audience’s emotion, and motivate them to meet it.

How To Add A Challenge To Your Speech Ending

To apply a challenge effectively to your speech ending, you need to make sure that it’s something relevant to your topic. Your challenge should drive the central topic of your speech forward, and make your audience engage in real-life steps to apply your idea in the real world.

While its always a good idea to set a high bar for your challenge, make sure its an achievable one too.

1. Jamak Golshani

Speech Ending: “I challenge you to open your heart to new possibilities, choose a career path that excites you & one that’s aligned to who you truly are.”

2. Ashley Clift-Jennings

Speech Ending: So, my challenge to you today is, “Do you know, would you even know how to recognize your soulmate?” If you are going out in the world right now, would you know what you are looking for?

11. Metaphor

Metaphors are commonly used as a short phrase that draws a comparison between two ideas in a non-literal sense. People use metaphors quite commonly in daily life to explain ideas that might be too difficult or confusing to understand otherwise. Metaphors are also great tools to be used in speech, as they can present your main idea in a simple and memorable way.

How To Add Metaphors To Your Speech Ending

To add a metaphor to your speech ending, you need to first decide on the main idea or takeaway of your speech. Your metaphor should then be organized in such a way that it simplifies your main idea and makes it easier for your audience to understand & remember it.

The key is to not make your metaphor overly complicated or difficult to retain and share. Remember that you’re trying to simplify your idea for the audience–not make them even more confused.

1. Ramona J. Smith

Speech Ending: “Stay in that ring. And even after you take a few hits, use what you learned from those previous fights, and at the end of the round, you’ll still remain standing.”

2. Shi Heng YI

Speech Ending: “If any of you chooses to climb that path to clarity, I will be very happy to meet you at the peak.”

3. Zifang “Sherrie” Su

Speech Ending: “Are you turning your back on your fear? Our life is like this stage, but what scares are now may bring you the most beautiful thing. Give it a chance.”

12. Storytelling

The idea behind using stories to end your speech is to leave your audience with a good memory to take away with them.

Stories are catchy, resonating & memorable ways to end any speech.

Human beings can easily relate to stories. This is because most people have grown up listening to stories of some kind or another, and thus a good story tends to evoke fond feelings in us.

How To Incorporate Stories In Your Speech Ending

A great way to incorporate stories in your speech ending is by setting up a story in the beginning and then concluding it during the end of your speech.

Another great way would be to tell a short & funny anecdote related to a personal experience or simply something related to the topic at hand.

However, remember that it’s the ending of your speech. Your audience is most likely at the end of their attention span. So, keep your story short & sweet.

1. Sameer Al Jaberi

Speech Ending: “I can still see that day when I came back from my honeymoon…”

2. Josephine Lee

Speech Ending: “At the end of dinner, Jenna turned to me and said…”

Facts are another excellent speech ending, and they are used quite often as openings as well. The point of adding a fact as your speech ending is to add shock value to your speech, and to get your audience thinking & discussing the fact even after your speech has ended.

How To Add Facts To Your Speech Ending

The key to adding facts to your speech ending is to pick a fact that thrusts forward your main idea in the most concise form possible. Your fact should also be something that adds shock value to the speech, and it should ideally be something that the audience hasn’t heard before.

Make sure that your fact is relevant to the topic at hand. No matter how interesting, a fact that doesn’t relate to your topic is going to be redundant.

1. David JP Phillips

Speech Ending: 3500 years ago, we started transfering knowledge from generation to generation through text. 28 years ago, PowerPoint was born. Which one do you think our brain is mostly adapted to?

14. Rhethoric Remark

Rhetoric remarks are another excellent way to get the wheels of your audience’s minds turning. Rhetoric remarks make your audience think of an imagined scenario, and to delve deeper into your topic. Rhetoric remarks or questioned don’t necessarily need to have a ‘right’ or one-shot answer, which means you can be as creative with them as possible!

How To Add Rhethoric Remarks To Your Speech Ending

Since rhetorical questions don’t need to have a definite answer, you have much freedom in determining the type of question or statement you wish to make. However, as with all other speech endings, a rhetorical question shouldn’t be asked just for the sake of it.

A rhetorical question should make your audience think about your topic in a new or more creative manner. It should get them thinking about the topic and maybe see it from an angle that they hadn’t before.

Rhetorical questions shouldn’t be too confusing. Use simple language & make sure it’s something that the audience can easily comprehend.

1. Mona Patel

Speech Ending: Pick your problem, ask “What if?” Come up with ideas. Bring them down. Then execute on them. Maybe you’re thinking, “What if we can’t?” I say to you, “What if we don’t?”

2. Lizzie Velasquez

Speech Ending: I want you to leave here and ask yourself what defines you. But remember: Brave starts here.

Another great way to end your speech with a literal bang is by using music! After all, if there’s something that can impact the human mind with just as much force as a few well-placed words, it’s the correct music.

How To Add Music To Your Speech Ending

To add music to your speech ending, you must make sure that the music has something to do with your speech theme. Remember that you’re not playing music in your concert. The piece of music that you choose must be relevant to your topic & work to have a contribution in your overall speech.

1. Tom Thum

Speech Ending: *ends the TED Talk with beat boxing*

16. Reitirate The Title

The title of your speech is its most important component. That’s why you need to pay careful attention to how you pick it, as it is something that your viewers will most likely remember the longest about your speech.

Your title will also act as a guiding hand towards how your audience forms an initial idea about your speech and is what they will associate your entire speech with.

By repeating your title at the end of your speech, you increase the chances that your audience will remember it–and your speech–for a long time.

How To Retierate The Title In Your Speech Ending

Your title is something that your audience associates your entire speech with. However, you don’t want to simply add the title in your speech end for the sake of adding it. Instead, make it flow naturally into your speech ending. This will make it seem less forced, and will also increase the chances of your audience remembering your entire speech ending and not just the title of your speech.

1. Ruairi Robertson

Speech Ending: I feel we can all contribute to this fight worth fighting for our own health, but more importantly, our future generations’ health by restoring the relationship between microbe and man. There is SOME FOOD FOR THOUGHT!

Need more inspiration for speech closing lines? Check out our article on 10 Of The Best Things To Say In Closing Remarks.

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To sum up, speech endings are just as imperative to the success of your speech as speech openings, and you must spend just as much time picking the perfect ending as you do to determine your best possible speech opening. The words you speak at the beginning and end of your speech are words that your audience will pay the most attention to, and remember longer than any other part of your speech.

Still looking for inspiration? Check out this video we made on closing remarks:

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Last updated on Jul 24, 2023

6 Unbreakable Dialogue Punctuation Rules All Writers Must Know

About the author.

Reedsy's editorial team is a diverse group of industry experts devoted to helping authors write and publish beautiful books.

About Martin Cavannagh

Head of Content at Reedsy, Martin has spent over eight years helping writers turn their ambitions into reality. As a voice in the indie publishing space, he has written for a number of outlets and spoken at conferences, including the 2024 Writers Summit at the London Book Fair.

Dialogue punctuation is a critical part of written speech that allows readers to understand when characters start and stop speaking. By following the proper punctuation rules — for example, that punctuation marks almost always fall within the quotation marks — a writer can ensure that their characters’ voices flow off the page with minimal distraction.

This post’ll show you how to format your dialogue to publishing standards.

6 essential dialogue punctuation rules:

1. Always put commas and periods inside the quote

2. use double quote marks for dialogue (if you’re in america), 3. start a new paragraph every time the speaker changes , 4. use dashes and ellipses to cut sentences off, 5. deploy single quote marks used for quotes within dialogue, 6. don’t use end quotes between paragraphs of speech .

The misplacement of periods and commas is the most common mistake writers make when punctuating dialogue. But it’s pretty simple, once you get the hang of it. You should always have the period inside the quote when completing a spoken sentence.

Example: “It’s time to pay the piper.”

As you’ll know, the most common way to indicate speech is to write dialogue in quotation marks and attribute it to a speaker with dialogue tags, such as he said , she said, or Margaret replied, or chirped Hiroko . This is what we call “attribution” when you're punctuating dialogue.

Insert a comma inside the quotation marks when the speaker is attributed after the dialogue.

Example: “Come closer so I can see you,” said the old man.

If the speaker is attributed before the dialogue, there is a comma outside the quotation marks.

Example: Aleela whimpered, “I don’t want to. I’m scared.”

If the utterance (to use a fancy linguistics term for dialogue 🤓) ends in a question mark or exclamation point, they would also be placed inside the quotation marks.

Exception: When it’s not direct dialogue. 

You might see editors occasionally place a period outside the quotation marks. In those cases, the period is not used for spoken dialogue but for quoting sentence fragments, or perhaps when styling the title of a short story.

Mark’s favorite short story was “The Gift of the Magi”. 

My father forced us to go camping, insisting that it would “build character”.

Now that we’ve covered the #1 rule of dialogue punctuation, let’s dig into some of the more nuanced points.

In American English, direct speech is normally represented with double quotation marks. 

Example : “Hey, Billy! I’m driving to the drug store for a soda and Charleston Chew. Wanna come?” said Chad

In British and Commonwealth English, single quotation marks are the standard.

Example: ‘I say, old bean,’ the wicketkeeper said, ‘Thomas really hit us for six. Let’s pull up stumps and retire to the pavilion for tea.’

This is one of the most fundamental rules of organizing dialogue. To make it easier for readers to follow what’s happening, start a new paragraph every time the speaker changes, even if you use dialogue tags.

“What do you think you’re doing?” asked the policeman. “Oh, nothing, officer. Just looking for my hat,” I replied.

The new paragraph doesn’t always have to start with direct quotes. Whenever the focus moves from one speaker to the other, that’s when you start a new paragraph. Here’s an alternative to the example above:

“What do you think you’re doing?” asked the policeman. I scrambled for an answer. “Oh, nothing, officer. Just looking for my hat.”

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So far, all of the examples we’ve shown you are of characters speaking in full, complete sentences. But as we all know, people don’t always get to the end of their thoughts before their either trail off or are interrupted by others. Here’s how you can show that on the page.

Em-dashes to interrupt

When a speaking character is cut off, either by another person or a sudden event, use an em-dash inside the quotation marks. These are the longest dashes and can be typed by hitting alt-shift-dash on your keyboard (or option-shift-dash for Mac users).

“Captain, we only have twenty seconds before—”     A deafening explosion ripped through the ship’s hull. It was already too late. 

“Ali, please tell me what’s going—”     “There’s no use talking!” he barked.

You can also overlap dialogue to show one character speaking over another.

Mathieu put his feet up as the lecturer continued. "Current estimates indicate that a human mission will land on Mars within the next decade—"      "Fat chance."      "—with colonization efforts following soon thereafter."

Sometime people won’t finish their sentences, and it’s not because they’ve been interrupted. If this is the case, you’ll want to… 

Trail off with ellipses 

You can indicate the speaker trailing off with ellipses (. . .) inside the quotation marks.

Velasquez patted each of her pockets. “I swear I had my keys . . .”

Ellipses can also suggest a small pause between two people speaking.

Dawei was in shock. “I can’t believe it . . .” “Yeah, me neither,” Lan Lan whispered.

💡Pro tip: The Chicago Manual of Style requires a space between each period of the ellipses. Most word processors will automatically detect the dot-dot-dot and re-style them for you — but if you want to be exact, manually enter the spaces in between the three periods.

In the course of natural speech, people will often directly quote what other people have said. If this is the case, use single quotation marks within the doubles and follow the usual rules of punctuating dialogue.

“What did Randy say to you?” Beattie asked. “He told me, ‘I got a surprise for you,’ and then he life. Strange, huh?”

But what if a character is quoting another person, who is also quoting another person? In complex cases like this (which thankfully aren’t that common), you will alternate double quotation marks with single quotes.

“I asked Gennadi if he thinks I’m getting the promotion and he said, ‘The boss pulled me aside and asked, “Is Sergei going planning to stay on next year?”’”

The punctuation at the end is a double quote mark, followed by a single quote mark, followed by another double quote. It closes off: 

• What the boss said, 
• What Gennadi said, and 
• What Sergei, the speaker, said.

Quoting quotes within quotes can get messy, so consider focusing on indirect speech. Simply relate the gist of what someone said:

“I pressed Gennadi on my promotion. He said the boss pulled him aside and asked him if I was leaving next year.”

In all the examples above, each character has said fewer than 10 or 20 words at a time. But if a character speaks more than a few sentences at a time, to deliver a speech for example, you can split their speech into multiple paragraphs. To do this:

• Start each subsequent paragraph with an opening quotation mark; and
• ONLY use a closing quotation mark on the final paragraph.

"Would you like to hear my plan?" the professor said, lighting his oak pipe with a match. "The first stage involves undermining the dean's credibility: a small student protesst here, a little harassment rumor there. It all starts to add up. "Stage two involves the board of trustees, with whom I've been ingratiating myself for the past two semesters."

Notice how the first paragraph doesn't end with an end quote? This indicates that the same person is speaking in the next paragraph. You can always break up any extended speech with action beats to avoid pages and pages of uninterrupted monologue.

Want to see a great example of action beats breaking up a monologue? Check out this example from Sherlock Holmes.

Hopefully, these guidelines have clarified a few things about punctuating dialogue. In the next parts of this guide, you’ll see these rules in action as we dive into dialogue tags and look at some more dialogue examples here .

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Home / Book Writing / How to Format Dialogue (2024 Rules): The Ultimate Guide for Authors

How to Format Dialogue (2024 Rules): The Ultimate Guide for Authors

Dialogue is one of the most ever-present components of writing, especially in fiction. Yet even experienced authors sometimes format dialogue incorrectly.

There are so many rules, standards, and recommendations to format dialogue that it can be easy to get lost and not know what to do.

Thankfully, this article will help you know exactly what to do when formatting and writing dialogue, and I’ll even mention a tool that will make the whole process a lot easier, but more on that later.

• The basic rules for good dialogue
• Grammar rules for effective dialogue
• The difference between curly and straight quotes
• Common stylistic choices
• And other recommendations

Table of contents

• Basic Dialogue Rules
• 1. The Correct Use of Quotation Marks
• 2. The Correct Use of Dialogue Tags
• 3. The Correct Use of Question and Exclamation Marks
• 4. The Correct Use Of Em-Dashes And Ellipses
• 5. Capitalization Rules
• 6. Breaking Dialogue Into Multiple Paragraphs
• 7. Using Quotation Marks With Direct Dialogue vs Indirect Dialogue 
• Using Quotation Marks With Direct Dialogue vs Reported Dialogue
• Keyboard Shortcuts for PC or Windows
• Keyboard Shortcuts for Mac
• Formatting Quotes with Atticus
• Best Practice: Dialogue Tags
• If dialogue is interrupted by a tag and action…
• If dialogue is interrupted by just an action…
• Best Practices: She Said vs. Said She
• Best Practice: Using Beats to Break up Your Dialogue
• 1. Italicized With a Tag
• 2. Italicized Without a Tag
• 3. Not Italicized
• 1. Make It Clear Who Is Speaking
• 2. Focus on Character Voice
• 3. Don't Overdo Your Character Voice
• 4. Don't Info-Dump with Dialogue
• 5. Avoid Repetitive Dialogue Tags
• Final Thoughts on Formatting Dialogue

Why You Should Trust Me

So I've been writing and formatting books for a long time. 10+ years as of this writing.

But I actually found formatting to be a huge pain, which is why I actually created my own formatting software that solved all my problems. I called it Atticus.

But this isn't meant to be a sales pitch. I just want to make sure it's clear that I know what I'm talking about. The amount of research that went into not only formatting my own books, but also creating a formatting software is huge.

I researched everything, from tiny margin requirements, to the specific type of quotes to use (curly or straight, it makes a difference).

And yes, of course, that includes how to format dialogue.

So if all that makes sense, hopefully you'll come along with me as show you everything I've learned.

There are some basic rules that most people are aware of, but still need to be mentioned in an article about formatting dialogue.

The following are some of the very basic instructions you will need to follow:

• New speaker, new paragraph: whenever a new person speaks, you should start a new paragraph. This is true, even if your character is alone and talking out loud, or even if all they say is one word.
• Indent each paragraph: as with any paragraph, you should indent it. There are small exceptions, such as at the beginning of a chapter or scene break.
• Quotation marks go around the dialogue: use quotation marks at the beginning and end of your character's dialogue. Any punctuation that is part of the dialogue should be kept within the quotes.

Now that you have these basics in mind, let's dive into the specific rules of grammar and punctuation for formatting dialogue.

Dialogue Punctuation

To punctuate dialogue correctly, there are a few rules you should know:

• The correct use of quotation marks
• The correct use of dialogue tags
• The correct use of question and exclamation marks
• The correct use of em-dashes and ellipses
• Capitalization rules
• Breaking dialogue into multiple paragraphs
• Using quotation marks with direct dialogue versus indirect dialogue
• Using quotation marks with direct dialogue vs reported dialogue

Let's dive into each of these one by one…

For American writing, you will use a set of quotation marks (” “). These are placed directly before and after the dialogue spoken by your character.

Furthermore, the quotation marks are placed around any punctuation, such as a comma, question mark, or exclamation mark.

Example:  

“I love writing books!” said John.

You can use the same set of quotation marks around more than one sentence.

Example: 

“I love writing books! It makes me feel so accomplished.”

Note: the double quote is used heavily in American writing and in some other parts of the world, with single quotes used to quote dialogue within a larger quote. However these roles are often reversed outside of American writing, and some cultures even use angle brackets instead (<< >>).

A dialogue tag is simply a phrase at the beginning or end of your dialogue that tells us who is speaking. Dialogue tags are optional, but should be used when there are multiple people speaking and it is not clear which dialogue belongs to whom.

Your dialogue tag should use a comma to separate itself from the dialogue. If your dialogue tag appears at the beginning of your quote, the comma should appear after the dialogue tag and before your first quotation mark. If your dialogue tag is after your quote, the comma should appear after the dialogue, but before the closing quotation mark.

John said, “I love to write books.”

“I love to write books,” said John.

If a sentence of dialogue is interrupted by the dialogue tag, then you should use two commas that follow the above rules.

“I love to write books,” said John, “every single day.”

If you are using a question or exclamation mark, those are placed within the quotation marks, just as a comma would be.

“You like to write books?”

If you are following up the dialogue with a dialogue tag, you do not need to capitalize the first word of the dialogue tag.

“You like to write books?” said Lucy.

“You like to write books?” Said Lucy.

Both em-dashes and ellipses are used to show incomplete dialogue, but their uses vary.

Em-dashes should be used when dialogue is interrupted by someone else's dialogue, or any other interruption that leads to an abrupt ending.

Note that the em-dash is contained within the quotation marks, and replaces any punctuation. If the em-dash appears at the start of the quote, the following word should not be capitalized.

“Have I ever told you—”

“Yes, yes you have.”

“—that I love writing books?”

Ellipses are used when the dialogue trails off, but there is not an obvious interruption.

“What was I saying just…

In most cases, you should capitalize the first word of your dialogue. This is true, even if the dialogue does not technically begin the sentence.

John said, “But I love to write books!”

John said, “but I love to write books!”

The exception to this is if you are starting in the middle of your character's sentence, such as after an em-dash, or anytime the first quoted word is not the first word of the character's full sentence.

Lucy rolled her eyes, ready to hear again just how much John “loved to write books.”

If you have especially long dialogue, you might want to divide that dialogue into multiple paragraphs.

When this happens, place the first quotation mark at the beginning of the dialogue, but do not place a quotation mark at the end of that first paragraph.

You also place a quotation mark at the beginning of each subsequent paragraph until the dialogue ends. The last paragraph of dialogue has a quotation mark at the beginning and the end.

John said, “I can't explain to you why I love writing books so much. Perhaps it has something to do with my childhood. I always loved writing books as a child and making up stories . My mom told me I should be playing outside, but I preferred writing.

“Or maybe it was in college when I started learning the rules of good creative writing and saw my characters come to life in a way that I had never seen in my youth. It excited me more.

“Or maybe I'm just weird.” 

Before I get into the specifics of how to use quotation marks with direct dialogue versus indirect dialogue, you have to understand what each is.

Direct dialogue is written between inverted commas or quotes. This is someone actually speaking the words you’ve written down. It looks like this:

“Hello, I like to write books,” he said.

Indirect dialogue is basically you telling someone about what another person said.

He said hello and that he liked to write books.

Note that no quotation marks are required because it’s not a direct quote — the speaker is paraphrasing.

However, most of the formatting and punctuation tips I work with in this article pertain to direct dialogue.

Besides direct dialogue and indirect dialogue, I also have reported dialogue.

Reported dialogue is when one line of dialogue is quoting something else.

With American usage of quotation marks, I place double quotation marks around the direct dialogue (a.k.a. the main quote), with single quotation marks around the reported dialogue (a.k.a. the quote within the quote).

“I was talking to John the other day, and he kept saying ‘I love writing books' all the time,” said Lucy.

Note that this is common for American writing, and is often reversed outside of North America. Check your local style guides to know exactly how to embed one quote within another.

Curly Quotes or Straight Quotes?

Some authors don't even realize this, but there is a big difference between straight quotes and curly quotes.

Straight quotes do not bend inward, but remain straight. They are identical, whether they are located at the beginning or end of your quote.

John said, “I just like to write books, okay?”

By default, most keyboards use straight quotes instead of smart quotes. It is also the standard for web-based writing, since it simplifies the HTML needed to render a webpage (notice that most quotes in this article are straight quotes).

Curly quotes (sometimes called smart quotes) curve inward toward the line of dialogue that they encapsulate.

John said, “I just like to write books, okay?”

Curly quotes are more common in publishing, fiction, and are generally considered the standard when doing dialogue.

How to Change Straight Quotes to Curly Quotes

Since most keyboards use straight quotes, and is the default for many programs, you will have to change them to smart quotes manually.

While some programs have this functionality, you can also use keyboard shortcuts. For example:

To use keyboard shortcuts for PC, hold down the alt key, then type the four-digit code using your number pad:

• Opening double quote shortcut: alt 0147
• Closing double quote shortcut: alt 0148
• Opening single quote shortcut: alt 0145 
• Closing single quote shortcut: alt 0146

Note that you must type these numbers in with your number pad, and not the top row of numbers on your keyboard. The top row will not work.

The same process applies here, but the commands are slightly different. With a Mac, hold down the different keys shown here:

• Opening double quote shortcut: Option + [
• Closing double quote shortcut: Option + Shift + [
• Opening single quote shortcut: Option + ]
• Closing single quote shortcut: Option + Shift + ]

The downside to using the short codes is that it can become extremely tedious, especially if you have to go through your entire book and replace all of the quotes.

Thankfully, there is an option to make this a lot easier…

When you use Atticus, you can automatically swap your straight quotes for curly quotes with the touch of a button.

To do this, look on the top writing toolbar, and you will see two icons on the right.

If you click the button labeled “Apply Smart Quotes”, it will give you the following pop-up:

Do this for each of your chapters, and you should see the little red warning icon change to a green icon, indicating that your entire book is free of straight quotes.

This saves you a ton of hassle, it is by far the easiest way to improve your quotes in a writing or formatting program.

We've already talked about the grammatical rules for dialogue tags above, but let's talk a little more about, because there are ways to use dialogue tags that are grammatically correct, but not great from a stylistic standpoint.

For example, should you use words other than “said” for your dialogue tag?

Technically, you can do this. You can use many words as a dialogue tag. For example:

“You like to write books?” asked Lucy.

“You like to write books?” scoffed Lucy.

“You like to write books?” snickered Lucy.

“You like to write books?” intoned Lucy.

In this case, I have used alternative dialogue tags in each example. It's common for newer writers to think that mixing up the dialogue tags like this is a good thing, but this is not the case.

In fact, most authors agree the best practice is to use just “said” and “asked”. 

You can use other words on occasion (I sometimes use “clarified”, “shouted”, or “whispered”), but these should be rare.

The reason for this is simple: readers expect to see the words “said” and “asked”. Their mind brushes right over it, taking the necessary attribution data, and nothing else. Using “said” over and over again will not seem repetitive, because it is expected.

Using unusual dialogue tags is a quick way to draw the reader out of the book.

Best Practice: Formatting Interruptions

I’ve talked, briefly, about em-dashes and ellipses above, but there are a few other considerations to make when formatting dialogue interruptions.

You can format it in two ways. First of all:

“I love writing books,” John said, rubbing his hands together, “but I don’t like editing them that much.”

In this first example, you write your starting dialogue, tag, and action as usual, but instead of finishing the sentence with a period, you place a comma, open a new quotation mark and continue the sentence with a conjunction. At the end of that sentence, you’d use a period and close the speech.

But you can also format that interruption by separating the spoken pieces into two separate sentences as follows:

“I love writing books,” John said, rubbing his hands together. “But I don’t like editing them that much.”

Here, the sentence ends after John has rubbed his hands together. Because of that, when you start your new line of dialogue, you format it with a capitalized ‘But’ and end it with a period.

Say your speaker is being erratic, or just doing something that would interrupt his speech, like taking a sip of water or coughing uncontrollably, you wouldn’t have a well-planned and inserted interruption. The text would look broken because the dialogue is being broken by the action.

You’d format that as follows:

“I love writing books”–John took a sip of water–“but I’m not a fan of editing them.”

Note: The em-dashes are outside of the dialogue for this type of formatting.

You might be surprised to learn that there is a best practice for the word order for your dialogue tags.

For example, should you say “Lucy said” or “said Lucy”?

It may be common for you to guess that “said Lucy” is an acceptable practice (at least I did), but while this is technically grammatically correct, it is actually discouraged.

The correct way to format this is “Lucy said”.

Think of it this way, would it feel more natural to say “she said” or “said she”? Since “she said” is more natural with pronouns, the logic is that “Lucy said” is the superior form of dialogue tag.

Instead of dialogue tags, one alternative that you can use are beats.

Beats are small actions to give to your characters, so it doesn't sound like the dialogue is being spoken between two talking heads in a void.

It helps to move the story along, creates a sense of realism, and gives you a chance to reduce the number of dialogue tags that you use, without confusing the reader.

“I love to write books!” John sat at the keyboard and cracked his knuckles.

You can also add a beat to your dialogue tag.

“I love to write books!” said John, then sat at the keyboard and cracked his knuckles.

Additionally, you can use a beat to interrupt the flow of dialogue. This is even encouraged at times, because it can create diversity in how you use your dialogue.

“I love to write books!” John sat at the keyboard and cracked his knuckles. “But I don't like editing them as much.”

Best Practice: Formatting Inner Dialogue

When you are formatting internal dialogue (particularly when writing from 3rd person point of view), there are three ways that you can format it.

It’s common to see inner dialogue treated the same as quoted dialogue, but with the entire inner dialogue italicized instead of using quotation marks.

I just love to write books, John thought. Why can’t Lucy understand this?

Likewise, you can often leave out the tag all together, as the reader is able to understand by the italics that this is a thought. However, you might want to accompany this with a beat.

John sat at his desk. I just love to write books. Why can’t Lucy understand this?

If you are writing from a deeper point of view, you might not need italics or a tag. This is especially common when writing in first-person point of view, where literally all of the prose represents that person’s thoughts.

I sat at my desk. I just love to write books. Why can’t Lucy understand this?

Other Tips for Formatting Dialogue

In addition to the above, there are a few miscellaneous tips that I would like to share:

When using dialogue, you never want the reader to be confused as to who is saying the dialogue. There are a couple of ways to do this.

• Use dialogue tags effectively
• Never leave out dialogue tags unless you only have two people, and it is obvious which one is speaking
• Use beats appropriately

Each character should have a unique way of speaking.

A good way to practice different voices is to record a conversation, such as around the dinner table, and transcribe it. Notice how everyone uses a different “flow” to our sentences, or have favorite words that I like to use.

Do they speak in short, choppy sentences? Or are they more prone to elegant, long-winded paragraphs?

Another great exercise is to write a conversation with two people, and don't use dialogue tags. Instead, try to make how they are speaking make it obvious who is actually talking.

Despite my recommendation above, it is possible to overdo character voice.

Examples of this include:

• Overdoing a heavy accent, where every word of their dialogue is spelled slightly different to convey the dialect.
• Including curse words in every other sentence, even if this is realistically based on someone you know.
• Including a lot of “ums” and “uhs” in your sentence. While these are common in real life, they can dramatically pull your reader out of the story.

While it is okay for the character to explain some of what is going on in their dialogue, you have to be careful with this.

Above all, make sure your dialogue naturally fits the character in the scene. Info dumping can easily lead to “Maid and Butler dialogue”, where it feels like the characters just talking for the benefit of the reader, and not for the actual situation they are in.

While it is important to use “said” and “asked” the most when doing your dialogue tags, there are other ways that you should use to diversify your tags, such as:

• Use beats instead
• Use dialogue tags before, after, and in the middle of your dialogue
• Remove dialogue tags when you have a back-and-forth conversation between two people and it is obvious who is saying what

This is not just relevant for dialogue tags, but also for your dialogue styles. If you have had three lines of dialogue in a row that all placed your dialogue tag in the middle of the dialogue, then you might want to change things up a bit.

While it is easy to get overwhelmed with all of the little tips and tricks to formatting dialogue, once you have enough practice, it becomes second nature.

Additionally, a tool like Atticus can make some of the technical bits so much easier, such as changing your street quotes to curly quotes.

In addition to formatting dialogue, Atticus is the number one software for writing and formatting a book. Plus, unlike other leading formatting software is, it is available on all platforms, and costs over $100 less than the leading alternative.

Dave Chesson

When I’m not sipping tea with princesses or lightsaber dueling with little Jedi, I’m a book marketing nut. Having consulted multiple publishing companies and NYT best-selling authors, I created Kindlepreneur to help authors sell more books. I’ve even been called “The Kindlepreneur” by Amazon publicly, and I’m here to help you with your author journey.

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Grammar resource: Formatting dialogue - Long speeches

• Comma splices
• Overlong sentences
• Non-parallel structure
• Paragraph structure
• Full stops and commas
• Colons and semi-colons
• Apostrophes
• Brackets, dashes & hyphens
• Misused words
• English vs. American spellings
• Academic style & language
• Formatting dialogue - Basic rules
• Formatting dialogue - Direct vs indirect
• Formatting dialogue - Action and dialogue
• Formatting dialogue - interruptions
• Formatting dialogue - Long speeches

Jump to content on this page:

It is unusual for a character to orate in a long, uninterrupted monologue, but if you do need to write this, follow these guidelines.

Long speeches

If a piece you’re writing calls for a speech spanning more than one paragraph , then an opening quotation mark should be placed at the start of each new paragraph the speaker continues into. But only one closing quotation mark is used, at the end of the speech.

    “Claire took a deep breath and began. “I hope you have found this handout on formatting dialogue useful. To summarise the things we’ve covered here: we began with single versus double quotation marks, then looked at paragraphing before moving on to direct and indirect dialogue. We also considered dialogue tagging before getting into how to punctuate and format dialogue and action.

    “It might seem like a lot to take in, but if you start making this part of your regular practice, it’ll soon become second nature.”

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• Last Updated: Aug 6, 2024 11:27 AM
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