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K12 Education Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Deployment Mode, by Application, by Spend Analysis : Global Opportunity Analysis and Industry Forecast, 2021-2031

IC : Software and Services

Report Code: A47376

Tables: 135

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K12 Education Market Statistics: 2031

The global k12 education market size was valued at $103.5 billion in 2021, and is projected to reach $525.7 billion by 2031, growing at a CAGR of 17.7% from 2022 to 2031. Virtual online learning in K–12 schools uses a range of electronic communication techniques to conduct the class, including online chat, video conferencing, synchronous conferencing, and specifically built software, with teachers and students geographically separated.

The millennial generation's K–12 kids are digital natives who, generally speaking, are considerably more comfortable with technology than their parents and teachers. Another sector experiencing rapid growth and change is online education for children in grades K–12. K12 education is integrated to enhance time more effectively to meet the needs of all students.            

The use of learning analytics in the educational sector has grown in prominence owing to quick technical advancements. Therefore, educational institutions can provide a customized learning experience with the help of K12 education. K12 is backed by artificial intelligence. Based on student profiles, performance, and engaged behavior, it offers tailored content. Therefore, institutions are making significant investments in virtual learning models, which are projected to drive the expansion of the K12 education market forecast.

One of the main disadvantages of e-learning platforms is their inability to generate social interaction with other learners and instructors. Students with higher peer interaction on online learning platforms tend to have a degree higher learning achievement and satisfaction than that of students with no or lesser peer engagement in their learning process. This scenario is estimated to create an imbalance in the penetration rate of e-learning platforms, thereby restraining the K12 education market growth. However, to counter this, many K12 education industry players such as edX and Coursera started integrating discussion threads with their learning materials, where learners can discuss and even showcase their progress with other learners on the platform.  

E-learning platforms are more time effective and cost-effective for learners. With e-learning platforms, learners possess the convenience of education irrespective of time and location. This factor is anticipated to change the market growth majorly. Moreover, learners can schedule their classes according to their own lifestyles and needs. This factor encourages individuals of various age groups to adapt to e-learning platforms that promise great opportunities for the K12 education market. Many educational institutions save a lot of money by using e-learning platforms to train and educate students with e-learning solutions, as there is no need to employ a physical classroom, resulting in lower monetary expenditure.

The key players for K12 education analysis in this report include IBM Corporation, Adobe, Microsoft Corporation, Samsung, D2L Corporation, Oracle Corporation, Pearson Media Company, Knewton, Cengage Group, and Smart Technologies.

The K12 education market size is segmented on the basis of type, deployment mode, application, spend analysis, and region. By type, the market is classified into public and private. By deployment mode, the market is divided into cloud and on-premise By application, the market is classified into high school, middle school, and pre-primary school and primary school. By spend analysis, the market is divided into hardware, software, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The Market is Segmented into Type, Deployment Mode, Application and Spend Analysis

By type, the private sub-segment dominated the K12 education market in 2021. Technology has changed education, such as student information systems (SIS) that simplify attendance tracking and grade books, test prep software, smartboards, and paperless classrooms. These innovations, including AR, VR, machine learning, and digital textbooks, will witness higher growth during the forecast period. Several private educational institutions are focusing on safeguarding confidential data from cybersecurity attacks and how to leverage it to improve student outcomes. All these aforementioned factors are likely to boost the growth of the market.

By deployment mode, the on-premise sub-segment dominated the K12 education market in 2021. The adoption of on-premises is expected to grow significantly in the coming years as it runs in a combination of both private and public clouds and provides benefits such as security, cost, control, and speed. Furthermore, on-premises, all generated data is collected and securely stored in the cloud, where it can be accessed from added complexity and can eliminate many securities risks. These factors are propelling the growth of the on-premise sub-segment.

By application, the high school sub-segment dominated the global K12 education market share in 2021. Many educational systems throughout the world has standardized that a child receives at least the primary and secondary levels of education. Within primary and high school education, gamification is one of the most prevalent trends among online education providers to encourage learning through immersive experiences. Simulation of concepts, level advancement badges, and incentive-based learning drive user engagement on online education platforms. Online learning players nowadays are continuously competing to offer differentiated products to the target audiences, mostly by offering value added services with regular courses.

By spend analysis, the hardware sub-segment dominated the global K12 education market share in 2021. E-learning content providers deliver online course libraries and virtual training labs to individuals and enterprises. Course libraries are organized around subjects, commonly leadership and compliance related topics and competencies. Some of the major players in the industry are Udemy, LinkedIn Learning, Coursera, and others.

By region, North America dominated the global market in 2021. North America is dominating region in the K12 education market owing to the increase in demand for distance learning during the COVID-19 pandemic. In addition, the COVID-19 pandemic has forced various organizations to adopt digital solutions in a bid to train frontline workers, which in turn, fuels the growth of the market. The U.S. is expected to be a major contributor to the market owing to the availability of high-speed Internet and the advent of the 5G network. In addition, the 5G network enables service provider to improve learning through the incorporation of AR & VR technologies that require a high-speed Internet connection for effective operation. Moreover, technological advancement in digital infrastructure in the U.S. and Canada is likely to boost the North America K12 education market.

Impact of COVID-19 

• The COVID-19 pandemic has significantly impacted almost every facet of life, including schooling. Many issues arose as educators transitioned from traditional face-to-face learning to digital platforms for remote teaching, necessitating quick responses and adjustments to policy and procedures in order to deliver equitable and suitable remote learning to all students.
• The majority of the countries, including the U.S., closed their schools in March 2020, as lockdown protocols were created to stop the virus's spread. During the COVID-19 pandemic, children in schools had to attend coursework online.
• In post-pandemic period, governments of various countries all over the world are working to create open-source eLearning programs so that all children, despite their technical restrictions, can obtain an education

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the k12 education market analysis from 2021 to 2031 to identify the prevailing k12 education market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the k12 education market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global k12 education market trends, key players, market segments, application areas, and market growth strategies.

  K12 Education Market Report Highlights

Analyst Review

The K12 education industry is anticipated to experience considerable growth in the coming years due to the rise in demand for K12 Education in both private and public education systems. The K12 education system is growing majorly due to the rapid growth in the adoption of portable devices that make it easy to gain knowledge and engage in social activities. Moreover, mobile devices are becoming popular for smart learning. However, for students, e-learning systems are more time- and money-efficient. Learners now have the convenience of education regardless of time or place owing to e-learning systems. These factors are expected to significantly drive the K12 education market growth during the forecast period. In addition, students can arrange their class schedules to suit their needs and lifestyle. This factor motivates people of all ages to adopt e-learning systems. This factor offers enormous growth prospects for the key players operating in the K12 education sector.

Asia-Pacific is anticipated to grow at the fastest CAGR during the forecast period frame. The K–12 education sector is expanding quickly in this region as the students are mostly preferring online learning. The education sector in several countries such as China, India, Indonesia, and Malaysia are making their full K–12 curriculum available online.

• Education And Learning Industry
• Cloud Computing Software And Services
• Database Management Software

The major growth strategies adopted by K12 education market players are investment and mergers & acquisitions.

Growth in the adoption of smartphones and digital devices in developing countries has been benefitting the K12 education market. Almost 500 million out of 2.8 billion subscribers in Asia-Pacific were enrolled in less than 5 years. This growth rate is expected to continue further and suggests strong growth potential for related services like e-learning platforms across the globe.

Asia-Pacific will provide more business opportunities for the global K12 education market in the future.

Edtech companies are the major customers in the global K12 education market.

McGraw-Hill Education, Pearson Education Inc., Cengage Learning India Pvt. Ltd. are the major players in the K12 education market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global K12 education market from 2022 to 2031 to determine the prevailing opportunities.

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K12 Education Market

Global Opportunity Analysis and Industry Forecast, 2021-2031

K-12 Education Market Size (2024 - 2029)

The market size of K-12 education is experiencing significant growth, driven by the increasing popularity of online education and digital learning platforms. The benefits of online learning, such as accessibility, flexibility, and affordability, have contributed to its growth, particularly during and after the COVID-19 pandemic. The rise in internet and smartphone penetration has further boosted the market, enabling the emergence of new online learning platforms and delivery methods. However, the lack of digital infrastructure and supporting internet services in many rural and sub-urban areas, particularly in underdeveloped and developing economies, is restricting market growth. Despite these challenges, the high adoption of education technology during the COVID-19 pandemic has fueled the market's growth, with many countries implementing remote learning as an emergency response. The increasing trend of digitalization in classroom learning programs also supports the market's growth.

Market Size of K-12 Education Industry

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K-12 Education Market Analysis

The K-12 Education Market size is estimated at USD 4.23 billion in 2024, and is expected to reach USD 6.98 billion by 2029, growing at a CAGR of 10.09% during the forecast period (2024-2029).

The K-12 education market analyzes digital learning platforms and services (e-learning and learning management services) across K-12 for students and instructors. The study tracks the demand for the K-12-based education technology market based on the contribution of platform solutions and services offered by vendors worldwide.

• The increasing popularity of online education due to its benefits, such as giving students more valuable and video-based content for a better understanding of the subjects in K-12 schools, is driving the market growth of digital learning solutions worldwide. For instance, in September 2023, Adobe, the American multinational computer software company, partnered with India's Ministry of Education to provide schools with Adobe Express-based curriculum, training, and certification. The initiative plans to cover 20 million students and 500,000 educators across India by 2027, showing the increasing adoption of software tool-based education in K-12 institutions. Such developments are expected to drive the growth of the market studied.
• The popularity of online learning has seen substantial growth during and after the COVID-19 pandemic, largely governed by the growth in a number of online learning platforms, coupled with benefits such as accessibility, flexibility, and affordability. In addition, the rise of online education in the K-12 sector has revolutionized the education sector, leading to the emergence of new online learning platforms and delivery methods. The growth in internet penetration and smartphone penetration has emerged as a driver for the growing popularity of online learning in K-12 schools.
• Online education can also provide students with more opportunities. This includes allowing them to study at an international institution without having to travel or move abroad. This method of learning is also more cost-effective because it cuts out the need for the student to travel to attend classes or, in some cases, the need to purchase textbooks.
• However, the lack of digital infrastructures, the presence of digital divides, and the unavailability of supporting internet infrastructure in many rural and sub-urban parts of the world, especially in underdeveloped and developing economies, are restricting the growth of e-learning, hampering the growth of the K-12 education market.
• The high growth and adoption of education technology during the COVID-19 pandemic, which includes the development of language apps, virtual tutoring, video conferencing tools, and online learning software to support continuous learning in the K-12 schools amidst the global lockdown and social distancing, has raised the demand for online teaching methods and fueled the market's growth. The World Bank stated that the COVID-19 pandemic disrupted education in over 150 countries and affected 1.6 billion students. Many countries implemented remote learning as an emergency response, which boosted the K-12 education market worldwide. The increasing trend of digitalization in classroom learning programs supports the market's growth.

K-12 Education Industry Segmentation

K-12, a term used in education and educational technology in the United States, Canada, and some other countries, is a short form for the publicly supported school grades prior to college.

The K-12 education market is segmented by type (public K-12 education and private K-12 education), application (pre-primary school and primary school, middle school, and high school), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

K-12 Education Market Size Summary

The K-12 Education Market, which includes digital learning platforms and services, is expected to experience significant growth in the coming years. This growth is largely driven by the increasing popularity of online education, which provides students with more valuable and video-based content for a better understanding of subjects. The adoption of software tool-based education in K-12 institutions is also contributing to the market's expansion. However, the growth of e-learning is somewhat hindered by the lack of digital infrastructures and the unavailability of supporting internet infrastructure in many rural and sub-urban parts of the world, especially in underdeveloped and developing economies. Despite these challenges, the high growth and adoption of education technology during the COVID-19 pandemic has raised the demand for online teaching methods and fueled the market's growth. This includes the development of language apps, virtual tutoring, video conferencing tools, and online learning software to support continuous learning in K-12 schools. The increasing trend of digitalization in classroom learning programs supports the market's growth. The K-12 education market is fragmented in nature with many companies competing for market share, including major players like McGraw-Hill Education, Pearson Education Inc., Stride Inc., Cengage Learning India Pvt. Ltd, and Finalsite.

K-12 Education Market Size - Table of Contents

1. MARKET INSIGHTS

1.1 Market Overview

1.2 Industry Attractiveness - Porter's Five Forces Analysis

1.2.1 Bargaining Power of Suppliers

1.2.2 Bargaining Power of Buyers

1.2.3 Threat of New Entrants

1.2.4 Threat of Substitutes

1.2.5 Intensity of Competitive Rivalry

1.3 Impact of COVID-19 on the Market

2. MARKET SEGMENTATION

2.1 By Type

2.1.1 Public K-12 Education

2.1.2 Private K-12 Education

2.2 By Application

2.2.1 Pre-primary School and Primary School

2.2.2 Middle School

2.2.3 High School

2.3 By Geography

2.3.1 North America

2.3.2 Europe

2.3.3 Asia-Pacific

2.3.4 Middle East and Africa

2.3.5 Latin America

K-12 Education Market Size FAQs

How big is the k-12 education market.

The K-12 Education Market size is expected to reach USD 4.23 billion in 2024 and grow at a CAGR of 10.09% to reach USD 6.98 billion by 2029.

What is the current K-12 Education Market size?

In 2024, the K-12 Education Market size is expected to reach USD 4.23 billion.

K-12 Education Market Report Snapshots

• K-12 Education Market Size
• K-12 Education Market Share
• K-12 Education Market Trends
• K-12 Education Companies

K-12 Education Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

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Report Description

Table of content, methodology.

• ICT, Semiconductor & Electronics
• Software & Services
• K-12 Education Market Size, Share & Growth | Forecast [2031]

K-12 Education Market

Segments - by Type (Private and Public), by Application (Pre-primary School, Primary School, Middle School, and High School), by Learning Mode (Online/Virtual Learning and Classroom Learning) and by Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

• ICT-SE-4657

Raksha Sharma

Fact-checked by :

Amulya Agarwal

Shruti Bhat

Market Outlook:

The Global K-12 Education Market was valued at USD 3,382.3 Billion in 2022 and is projected to reach USD 4,960.0 Billion by 2031 , expanding at a CAGR of 4.5 % during the forecast period. K-12 education is a collective term that refers to elementary and secondary education. K stands for kindergarten, and 12 stands for the 12th grade. K-12 comprises kindergarten, primary, secondary, and high school. K-12 education allows for adequate time for mastering skills, fosters lifelong learners, and aids graduates in university education, middle-level skill development, employment, and entrepreneurship. K-12 education aids in building the foundation of a student's academic career. It offers fundamental information and allows for learning abilities required for personal and professional growth. Additionally, K–12 education is crucial for creating responsible adults.

Macro-Economic Factors

Public & private investments impact.

As per the study conducted by the Global Impact Investing Network in 2020, the global education sector received over USD 1.26 billion as investments in 2019, placing it 12th out of the 13 tracked investment categories. Furthermore, enrollment in private K–12 education has been sharply increasing in developing nations. This occurs as government systems struggle to meet the demands of expanding populations. The key reason behind the growth of private K-12 school is the financial support of Development Financing Institutions (DFIs). On the other hand, the International Finance Corporation (IFC), the private sector arm of the World Bank Group, made investments in K–12 private schools from the mid-1990s until it decided to stop doing so in 2017. In order to ensure equal access and reach children from underserved and excluded populations, it might be difficult to fund private schools in low- and middle-income nations. This difficulty is examined in The Evaluation of International Finance Corporation Investments in K–12 Private Schools. Furthermore, investors must also weigh the trade-offs between preserving the financial viability of their investments in private K–12 schools and promoting high-quality instruction, fair access, and wider outcome on the education system. Additionally, traditional finance, which includes individual and family entrepreneurs as well as private equity and impact investors are expected to dominate investments in private K–12 schools. Many private K–12 schools, especially those with low schooling, are restricted in their capacity to grow due to their small size and relative business immaturity. Thus, these many issues point to the necessity for private K–12 schools to have technical help from investors and longer-term investment horizons.

Technology Integration

Teaching and learning now have new possibilities because to technology integration. Before the advent of the digital age, classes had to be structured around lectures, discussions, and tangible materials. Teachers and students now have access to a variety of digital resources, including interactive teaching tools, online courses, and digital textbooks. All online educational practices are referred to as digital education. Furthermore, educational technology (EdTech) uses hardware and software that are pertinent to learning and teaching in order to enhance student results. For example, students participate in lessons remotely via a screen device using virtual e-learning platforms. To improve new mode of learning, various platforms combine several features such as video, audio, live streaming, interactive lessons, immediate feedback, and messaging to enhance the teaching as well as learning experience for the educator and students. Additionally, students can either learn asynchronously at various times selected by themselves or collectively as a class. Teachers and students can interact remotely with tools such as Google Meets, Microsoft Teams, Zoom, FlipGrid, or ClassDojo to facilitate classes, projects, and interactions. Onscreen gadgets in the classroom or online learning platforms are used by students to access digital learning applications such as Google Classroom, Prodigy, Kahoot, Schoology, Quizlet, SeeSaw, Buncee, and Blackboard. Additionally, a sizeable portion of academic staff around the world have demonstrated a desire to promote innovative and digital learning models. Approximately 65% of faculty members favor the use of open educational resources (OERs) in the classroom, while 63% support competency-based education.

Intercontinental K-12 Education

In the global K–12 industry, school organizations are becoming more and more influential. According to study, a growing number of significant school organizations are coming to dominate the global school sector. A school group is defined as one that "owns international schools that are members of the group or, has a financial interest in international schools by managing them or by providing essential services to them without actually owning them." The expansion of the international school industry as a whole is significantly attributed to the school organizations. There were 333 school groups in the middle of 2017 with a combined enrollment of 1.28 Billion pupils among more than 2,500 institutions. By the first quarter of 2022, there were 616 designated school groupings, 4,861 schools, and 2.18 Billion pupils included in those totals. Overall, the school group segment has grown by over 70% over the last five years, with certain groups rising quite a bit more quickly than that. During the same time period, combined fee revenues climbed by about 63%. Additionally, school groups play a significant role in the creation of new campuses, with an estimated 238 of the 377 new schools now under construction belonging to a school group.

Market Dynamics

Market driver- growing investments in edtech solution for improved learning experience is projected to boost the market in the coming years.

The use of educational technology in K12 education is on the rise due to a variety of factors including the ease of availability of technology, the change in need of workforce, and the desire to personalize learning for the students. Edtech solutions are the tools and applications that can be used to enhance teaching, learning, and assessment. With students having access to smartphones, tablets, and laptops, the internet provides them with access to vast amounts of information. Schools are increasingly providing students with access to technology through initiatives such as one-to-one computing programs. This increased availability of technology has led to the growing demand for ed-tech solutions that can help teachers and students use to enhance teaching and learning. As the world becomes increasingly digital, there is growing demand for workers who have strong technological skills. In order to prepare students for these jobs, schools are looking for ways to incorporate technology into the curriculum. Edtech solutions help students develop the skills they need to succeed in the workforce, such as coding and digital literacy. The growing investment in ed-tech solutions is their ability to provide enhanced accessibility and flexibility to students. Edtech solutions offer the possibility of remote learning, breaking down these barriers. Students can access educational content anytime, anywhere, facilitating personalized learning experiences to cater to their individual needs and learning styles. Moreover, Edtech platforms bridge the gap between those who wish to learn and those who offer the same service by virtually bringing them on the same platform. Furthermore, Edtech solutions provide educators with invaluable real-time feedback and comprehensive data analysis capabilities. Through these platforms, teachers can monitor student’s progress and identify areas of improvement. This data-driven approach facilitates continuous improvement and enhances the overall quality of education.

Market Driver- Ongoing implementation of online learning in school curriculum is one of the key factors fueling the market during the forecast period

The field of K-12 Education has undergone a significant transformation in recent years with the integration of technology into the learning process. Technological advancement has played a major role for the implementation of online learning in school such as high-speed internet access, the proliferation of smart devices, and the availability of educational software and tools, have made online learning more accessible and affordable than ever before. Online learning offers flexibility in terms of time, pace, and location of learning. Students can access educational resources and complete assignments at their own convenience, allowing for personalized learning experiences that cater to individual needs, interests, and learning styles. Online learning reduces the cost associated with printed materials, and infrastructure required for traditional classrooms. It offers a cost-effective alternative that allows schools to allocate resources more efficiently. Online learning eliminates geographical barriers, making quality education accessible to students regardless of their location. It ensures that students in remote areas, those with disabilities, or those facing other challenges have equal access to educational opportunities.

Market Restraint- Attrition of K-12 teachers and hiring lags is one of the key factors hampering the market growth in the coming years

Attrition of K-12 teachers refers to the phenomenon of teachers leaving their positions or the profession entirely. There are a number of causes for this attrition. One primary factor is the increasing workload and job stress experienced by teachers. Teachers have to face long working hours, heavy administrative tasks, and overwhelming paperwork. Another factor contributing to attrition is the relatively low salaries and limited career advancement opportunities for K-12 teachers. Many educators struggle with inadequate compensation, especially considering the demanding nature of their roles. K-12 schools in the US are finding it difficult to retain teachers, with potentially far-reaching societal consequences. To understand what motivates the K-12 teachers to stay, leave, or return to their jobs McKinsey surveyed over 1,800 US educators, school leaders, and school mental health professionals at the end of the 2021-22 school year. Approximately one-third of respondents said they intended to leave the job before the start of the next school year. Additionally, the lack of professional development opportunities can also contribute to teacher attrition. Continuous training and skill enhancement are crucial for teachers to stay updated with the latest techniques and educational trends. Moreover, inadequate support and resources for professional development can leave teachers feeling uninspired, pushing them toward other career options. Over the last decade, 2020 saw the highest annual rate of teacher attrition, with separations of state and local education workers increasing 20 percent from 2019 to 2020. After a temporary dip between 2020 and 2021, attrition increased by 17% between 2021 and 2022. Hiring increased by only 38 percent from 2020 to 2022, making it difficult to replace education workers who left and fill new positions. According to a recent McKinsey survey, more than 61 percent of school administrators had difficulty to hire teachers, substitutes, administrators, and mental health professionals. Furthermore, streamlining the recruitment and hiring processes can help to reduce lags and help to hire qualified teachers.

Market Opportunity- Technological advancement in educational system is anticipated to offer a lucrative opportunity for market in the coming years

Technological advancement has rapidly transformed the landscape of K-12 education, providing new opportunities for both teachers and students to access information and engage in interactive learning experiences. With the integration of technology into classrooms, education has become more accessible, personalized, and collaborative. E-learning is one of the crucial components for the transformation of K-12 education. K-12 teachers and institutions have been working to improve their curriculums in order to make learning more relevant and learner-friendly. The internet has become a vast source of information, allowing students to explore subjects beyond what is available in textbooks. Online educational platforms provide interactive lessons, videos, and simulations that help students to improve their studies. Students can access digital libraries, research databases, and educational websites, enhancing their understanding and knowledge retention. Additionally, online communication tools enable students to connect with experts, participate in virtual field trips, and collaborate with teachers from around the world. Moreover, technology enables personalized learning experiences. Adaptive learning platforms use algorithms to assess students’ strengths and weaknesses. Virtual reality (VR) and augmented reality (AR) technologies provide immersive experiences, allowing students to explore historical sites, visit distant places, or visualize complex concepts. These factors are expected to create lucrative opportunities for market expansion during the forecast period.

Scope of the Report

The report on the Global K-12 education Market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.  

Segmental Outlook

The Global K-12 Education Market is segmented on the basis of by Product Types, by Application, and by Learning Mode.

Based on type, the Global K-12 education Market is divided into private and public. The public segment is expected to dominate the market during the forecast period, owing to its several benefits such as a public-school education is government or public institutional funded in which all students attend the school at very low fee structure or free of cost. For example, a primary or secondary school in the US supported by public funds and providing free education to children of a community or district.

Based on application, the K-12 education market is segmented into pre-primary school, primary school, middle school, and high school. The primary segment is expected to hold a significant market share during the forecast period, owing to rising demand for primary education as primary education is the first formal stage of education after preschool or kindergarten. The main objective of primary education to the children of various ages is to give children opportunities to gain knowledge of several subject matter through primary education. Moreover, it aims to teach students both cognitive and emotional skills through the use of a well-rounded curriculum.

Based on learning mode, the K-12 Education market is bifurcated into online/virtual learning and classroom learning. The classroom learning segment is expected to hold a significant market share during the forecast period, owing to classroom learning is a traditional method of learning, wherein a learning environment is created within the physical walls of a classroom. Classroom learning in K-12 education plays a vital role in shaping the academic, social, and emotional development of students. It provides a structured environment where students engage with teachers and peers, acquire knowledge, develop essential skills, and foster a sense of community. This mode of education offers numerous benefits, including effective instruction, personalized attention, social interaction, and the development of critical thinking and problem-solving abilities.

Regional Outlook

Based on region, the market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in the Asia Pacific is projected to expand at a significant CAGR during the forecast period. The growth of the market is attributed to the factors such as rising population, urbanization, and adoption of technologies in education. Furthermore, there are several Edtech startups are coming up with innovative solution for kid’s learning such as Byjus. Moreover countries such as India, China, Indonesia, and Japan have large population and high demand for quality education.

Key Benefits for Industry Participants & Stakeholders

In-depth Analysis of the Global K-12 education Market

Historical, Current, and Projected Market Size in terms of Value and Volume

Potential & Niche Segments and Regions Exhibiting Promising Growth Covered

Industry Drivers, Restraints, and Opportunities Covered in the Study

Recent Industry Trends and Developments

Competitive Landscape & Strategies of Key Players

Neutral Perspective on Global K-12 education Market

By Application

• Pre-primary School
• Primary School
• Middle School
• High School

By Learning Mode

• Online/Virtual Learning
• Classroom Learning
• North America
• Asia Pacific
• Latin America
• Middle East & Africa

Key Market Players Profiled in the Report

• Carnegie Learning, Inc.
• Cengage Learning, Inc.
• D2L Corporation
• DREAMBOX LEARNING, INC.
• Flocabulary
• Intel Corporation
• McGraw-Hill Education
• NextEducation India Pvt Ltd.
• Pearson Education
• Stride, Inc.
• Tata ClassEdge Limited

Competitive Landscape

Top players in the market include Adobe, BrainPOP, BYJU'S, Carnegie Learning, Inc., Cengage Learning, Inc., D2L Corporation, DREAMBOX LEARNING, INC., Flocabulary, Intel Corporation, McGraw-Hill Education, NextEducation India Pvt Ltd., Oracle, Outschool, Pearson Education, Stride, Inc., and Tata ClassEdge Limited.

These companies are considered key manufacturers of K-12 education based on their revenue, product offerings, regional presence, and supply chain management system.

The players are adopting key strategies such as acquisition, collaborations, and geographical expansion where potential opportunities for K-12 education Market.

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1. Which is the base year calculated in the Global K-12 education Market report and what is analysis period?

The base year considered for the Global K-12 education Market report is 2022. The complete analysis period is 2016 to 2031, wherein, 2016 to 2021 are the historic years, and the forecast is provided from 2023 to 2031.

2. What additional data analysis is available in report?

In addition to market size (in USD Billion), Company Market Share (in % for base year 2022), Value has been provided in the report.

3. What is the impact of COVID-19 on the overall market during year 2019 -2020?

The market is expected to slightly decrease in 2019 and 2020 owing to the COVID 19 pandemic is impacted the K-12 education Market.

4. Which macroeconomic factors affect the market?

Factors such as Public & Private Investments impact, Technology Integration, and Intercontinental K-12 Education are analyzed in the final report.

5. How big will be the K-12 education Market in 2030?

According to this Growth Market Reports report, the Global K-12 education Market is likely to register a CAGR of 4.5 % during the forecast period 2023-2031, with an anticipated valuation of USD 4,960.0 Billion by the end of 2031.

6. What are the factors driving the growth of the K-12 education Market?

K–12 education, which includes primary and secondary education, emphasizes on teacher–student interaction. Furthermore, the K–12 education comprises kindergarten, primary, secondary, and high school education, in which, the letters K stands for kindergarten and 12 stands for the 12th grade. Moreover, rising importance of primary education are driving the growth of the market during the forecast period.

7. What are the criteria used for selecting company profile?

Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.

8. Can I ask for different company profiles?

Additional company profiles can be provided on request. For a discussion related to above findings, click Speak to Analyst

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US Education Market (K-12, Post-Secondary, Corporate Training & Child Care): Insights & Forecast with Potential Impact of COVID-19 (2023-2027)

• Region: United States
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• ID: 5333004
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The U.S. education market is expected to record a value of US$2.14 trillion in 2027, recording growth at a CAGR of 4.86%, for the time period of 2023-2027. Factors such as rising income level, mounting internet penetration, surging population of children under five, rising labor force participation of women, increasing government initiatives & educational funding level and surging number of merger and acquisition activities supported growth in the U.S. education market. However, growth of the industry is anticipated to be challenged by factors such as labor shortage, increasing competition from foreign universities, rising not for profit institutions and legal & regulatory issues. A few notable trends of the market include greater use of technology in education sector coupled with the introduction of new technologies in the education sector, rising shift towards online education, escalating importance of early education and emerging blended learning.

The U.S. education market can be broadly segmented into K-12, post-secondary, corporate training and child care. The K-12 segment is the fastest growing market, owing to factors such as advances in education technology, improved accessibility to quality education and smart learning, favorable regulatory policies, increasing government and international baccalaureate initiatives to improve the quality of education at the K-12 level. Further, in terms of profitability, the market can be split into not for-profit and for-profit. Whereas, the market is divided into on-premise and cloud, on the basis of type. According to the sector, the education market in the U.S., can be categorized into public and private sector.

Scope of the report

• The report provides a comprehensive analysis of the U.S. education market with potential impact of COVID-19.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (Bright Horizons Family Solutions, Stride Inc., Strategic Education, Inc., 2U, Inc., Grand Canyon Education and Chegg Inc.) are also presented in detail.

Key Target Audience

• Education Institutions & Universities
• Research Centers
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities

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• School Closure Status, by Region
• The U.S. Education Market Forecast (2019-2027)
• The U.S. Education Market by Segment (2022)
• The U.S. K-12 Education Market Forecast by Value (2019-2027)
• The U.S. K-12 Education Enrollment Forecast (2019-2027)
• The U.S. Post Secondary Education Market Forecast by Value (2019-2027)
• The U.S. Post Secondary Education Enrollment Forecast (2019-2027)
• The U.S. Corporate Training Education Market Forecast by Value (2019-2027)
• The U.S. Corporate Training Education Spending Forecast per Employee (2019-2027)
• The U.S. Corporate Training Education Spending per Employee by Company Size (2018-2022)
• The U.S. Child Care Education Market Forecast by Value (2019-2027)
• The U.S. Child Care Average State Spending Forecast per Child (2019-2027)
• The U.S. Education Market by Profitability (2022)
• The U.S. Not For-Profit Education Market Forecast by Value (2019-2027)
• The U.S. For-Profit Education Market Forecast by Value (2019-2027)
• The U.S. For-Profit Education Market by Segment (2022)
• The U.S. For-Profit Post Secondary Education Market Forecast by Value (2019-2027)
• The U.S. For-Profit K-12 Education Market Forecast by Value (2019-2027)
• The U.S. For-Profit Child Care Education Market Forecast by Value (2019-2027)
• The U.S. For-Profit Corporate Training Education Market Forecast by Value (2019-2027)
• The U.S. Education Market by Type (2022)
• The U.S. On-Premise Education Market Forecast by Value (2019-2027)
• The U.S. Cloud Education Market Forecast by Value (2019-2027)
• The U.S. Education Market by Sector (2022)
• The U.S. Public Sector Education Market Forecast by Value (2019-2027)
• The U.S. Private Sector Education Market Forecast by Value (2019-2027)
• The U.S. Private Sector Education Market by Segment (2022)
• The U.S. Private Sector Education Market Value Forecast by Segment (2020-2027)
• International Student Population in the U.S. (2016-2022)
• New International Student Enrollment in the U.S. (2016-2022)
• The U.S. Share of International Student by Academic Level (2022)
• International Student Population in the U.S. by Origin (2022)
• Total Chinese Students in the U.S. (2016-2022)
• Total Indian Students in the U.S. (2016-2022)
• The U.S. GNI Per Capita (2017-2022)
• Percentage of Population Using the Internet in the U.S. (2017-2022)
• The U.S. Child Population (Aged Below 5 Years) (2015-2022)
• Labor Force Participation Rates (Age 16 and Above) (Apr’20 - Dec’22)
• Title IV Financial Aid in the U.S. (2015-2022)
• Merger & Acquisition (M&A) Activities in the Education Industry (2019-2022)
• Global Urban Population (2017-2022)
• The U.S. Higher Education Technology Market Forecast (2019-2024)
• The U.S. Primary Source of Funding (2022)
• Structure of the U.S. Education System
• The U.S. For-Profit Child Care Companies by Capacity (2022)
• Annual Enrollment Growth for Selected For-Profit Postsecondary Companies (2022)
• Bright Horizons Family Solutions Inc.
• Stride, Inc. (K12 Inc.)
• Strategic Education, Inc.
• Grand Canyon Education, Inc.
• Chegg, Inc. 

Table Information

• Consumer Services
• Corporate Training
• Professional Development And Training

School Market in North America 2024-2028

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• North America

Global Online Medical Education Market 2024-2028

U.S. Child Care Market Size, Share & Trends Analysis Report By Type (Early Care, Early Education & Daycare, Backup Care), By Delivery Type (Organized Care Facilities, Home-based Settings), And Segment Forecasts, 2023 - 2030

• United States

United States Publishing for the PreK-12 Market, 2023-2024

• October 2023

Child Care - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

• February 2024

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• U.S. K-12 Education Market

U.S. K-12 Education Market - Forecast(2024 - 2030)

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U.S. K-12 Education Market Overview

U.S. K-12 Education Market size is estimated to reach $10.8 billion by 2026 at a CAGR of 26.7% during the forecast period 2021-2026 . The term K-12 is often used as a kind of shorthand to collectively refer to the entirety of primary and secondary education. The K-12 system of education is about ensuring basic elementary schools education to students from Kindergarten to the 12th grade. At the end of high school, pupils are also provided with a Grade Point Average (GPA), an average of their results in all high school grades which can help to determine their next step into work or college. Further with the advances in the education technology and improved accessibility to quality education and smart learning are some of the factor driving the U.S. K-12 Education industry. The number of education start-ups is now increasing at an exponential rate. It has been estimated that around 37% of the education start-ups are working on expanding K-12 online education or home schooling market. In addition factors such as technological advances and the rising use of Big Data have increased the popularity of learning analytics in the educational industry. Furthermore, Governments and International baccalaureate initiatives to improve the quality of education at the K-12 level across the world is also expected to drive the U.S. K-12 Education Market share. In 2020, the American Rescue Plan invested around $130 billion to K-12 schools to help them reopen safely, make up for lost learning and address inequities made worse by the pandemic. Moreover Education Company such as Stride K12 curriculum embedded STEM learning activities in math and science courses in grades 6–12 and many other courses include exercises, labs, and activities that involve various STEM disciplines. Hence these factors are analysed to drive the U.S. K-12 Education Industry outlook in the forecast period 2021-2026.

Report Coverage

The report: “U.S. K-12 Education Market Report– Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the U.S. K-12 Education Market

By School : Public K-12 Education, Private K-12 Education, and Online K-12 Education. By Grade : Kindergarten, Elementary (1-5), Middle School (6-8), High school (9-12). By Method : Blended/instructor led training, Computer/web based training, Text books/self-study material, Video/audio recording, Simulation based training, others. By Model/Platform : Gamification, Big Data & Analytics, LMS / Virtual Learning Environments, Other complex Models. By Discipline: Mathematics, Science, Social Studies, Music, Art, World languages, High School Electives. By End User : Ed-tech companies, Educational institutions, Online courses, others.

Key Takeaways

• The Big Data & Analytics segment of the U.S. K-12 Educations market is growing at the highest CAGR of 27.5% during the forecast period. The emergence of big data in educational contexts has led to new data-driven approaches to support informed decision making and efforts to improve educational effectiveness
• In U.S. K-12 Education Market, the online education segment is growing at a CAGR of 28% in the forecast period. To improve the educational outcomes, many school districts and states in the US are turning to online learning.
• The introduction of technology in education enables schools and universities to deliver creative solutions, such as e-books, Augmented Reality (AR)/Virtual Reality (VR) interactive content, and recognized university approved online courses are expected to drive the growth of the U.S. k-12 education market size.
• U.S. K-12 Education companies are strengthening their position through fundings and continuously investing in research and development (R&D) activities to come up with solutions to cater to the changing requirements.

U.S. K-12 Education Market  Value Share, by School, 2020 (%)

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U.S. K-12 Education Market Segment Analysis - By Model/Platform

The Big Data & Analytics segment of the U.S. K-12 Educations market is growing at the highest CAGR of 27.5% during the forecast period. The emergence of big data in educational contexts has led to new data-driven approaches to support informed decision making and efforts to improve educational effectiveness. Digital traces of student behavior promise more scalable and finer-grained understanding and support of learning processes, which were previously too costly to obtain with traditional data sources and methodologies. In recent years, the increased availability of big data has led to new frontiers in monitoring processes in educational contexts and has informed decision making and efforts to improve educational effectiveness. From the past few years, big data and analytics have slowly crept into the world of public education and also embedded in everyday activities collection of student-learning data now being pioneered by several educational institutes and federal government’s new National Education Technology Plan. Moreover several educational institutes have been receiving huge funds in deploying this technology. AltSchool has received $133 million in venture capital from Facebook for deploying Big Data & Analytics. Hence these factors are analysed to drive the U.S. K-12 Education Market size in the forecast period 2021-2026.

U.S. K-12 Education Market Segment Analysis - By School

In U.S. K-12 Education Market, the online education segment is growing at a CAGR of 28% in the forecast period. To improve the educational outcomes, many school districts and states in the US are turning to online learning. With the new millennium, online learning at K-12 level has grown from an experiment to a movement. Different types of online education programs are being implemented in the US, such as state virtual schools, charter schools2, multidistrict programs, single district programs, programs run by universities, blended programs, private schools, and consortium based programs to name some of the most common program types. Over 2.7 million students across the United States are taking part in digital learning, and many students in grades K-12 are getting a high-quality education online through a full-time online public school. K-12 online public schools are attempting to offer a personalized, high-quality education with instruction from state-certified teachers to help students reach their potential. These online schools adhere to the same state testing, school accountability, and attendance policies as traditional brick-and-mortar schools.

U.S. K-12 Education Market Drivers 

Increasing approach to improving the educational outcomes of students.

The demand for U.S. K-12 Education is led by schools moving to a learning atmosphere from the conventional blackboard approach to integration with smart technologies. A wide variety of programs, resources, and services aimed at improving student academic outcomes are covered in the learning trend. STEM training demand has been boosted by increased career possibilities in the areas of science, technology, engineering, and mathematics. Students who have successfully obtained a high degree of competition are qualified to join higher schools. This makes parents, students, and different partners in schools around the world more focused on STEM basic education.

Emergence and integration of technologies is driving the growth of the U.S. K-12 Education market:

The introduction of technology in education enables schools and universities to deliver creative solutions, such as e-books, Augmented Reality (AR)/Virtual Reality (VR) interactive content, and recognized university approved online courses are expected to drive the growth of the U.S. k-12 education market size. Growth in the adoption of education technology (EdTech) tools in both the academic and non-academic sectors is and increased acceptance of EdTech solutions and offerings in major higher schools and educational organizations are gradually moving their focus from the legacy EdTech education system to online EdTech solutions. AI incorporation in schools in order to automate tasks, such as grading subjects and providing input, is expected to propel the k-12 education market size. Further AI focusses on the creation of intelligent machines that can perform functions like speech recognition, learning, and problem solving. In the US education sector, AI is increasingly used to enhance student learning; intelligent interactive programs using various technologies such as machine learning, natural language processing, and deep learning help in overall learning of students. Further in 2021, AllHere Education, the leader in providing K-12 districts with personalized technology solutions to improve student outcomes, has raised $8 million funding led by Spero Ventures. The investment round will be used to grow the capabilities of AllHere’s conversational artificial intelligence (AI) chatbot, the first in the K-12 industry to help schools support students and families to measurably improve student attendance and grades. Hence these factors are analyzed to drive the U.S. K-12 Education industry in the forecast period 2021-2026.

U.S. K-12 Education Market Challenges 

Covid-19 crisis is an unprecedented challenge that has exposed many of the difficulties in delivering quality elearning in u.s. k-12 education market hamper the growth of the market.

The COVID-19 crisis is an unprecedented challenge that has exposed many of the difficulties in delivering quality eLearning, at scale, to students across the country. While some school districts had all the pieces in place to instantly flip to virtual education delivery, many did not. With states shutting schools down in mid-March, a lack of technology resources and preparedness resulted in sub-optimal learning for students. Further the magnitude and complexity of this crisis cannot be understated regarding the speed and scale at which it impacted U.S. education. Moreover contingency planning for an overnight shift to 100% digital learning would not have been a judicious investment of time and resources given other challenges schools were facing.   Most school districts in the U.S. do not have a one-to-one technology strategy that provides all students, kindergarten through 12th grade, with a computer that travels home with the student. Many schools were able to overcome the incredible logistical issues and remedied this situation when the crisis began by acquiring new equipment and/or delivering the equipment that had traditionally been maintained in classroom technology carts to students' homes. Hence these factors affect the U.S. K-12 Education Market share.

U.S. K-12 Education Market Landscape

Technology launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the U.S. K-12 Education Market. In 2020, the market of U.S. K-12 Education industry outlook has been fragmented by several companies. U.S. K-12 Education top 10 companies include:

• American Public Education
• McGraw-Hill Education
• Pearson Education Inc.
• Blackboard Inc.
• Providence Equity Partners LLC
• Adobe Systems
• Stride Inc.

Acquisitions/Technology Launches

In May 2020 - K12 Inc. has provided more than 150,000 students, families, and teachers in the US with access to free educational and instructional tools and resources during the coronavirus pandemic. Despite nationwide school closures, the company is helping students and teachers get back to school this academic year.

Relevant Report Title:

Online k-8 education Market – Forecast (2021 - 2026) Report Code: EDU 0005

K-12 online Education Market – Forecast (2021 - 2026) Report Code: EDU 0002

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• K12 Education Market

K12 Education Market Size, Share Global Analysis Report, 2022 – 2030

• Global K12 Education Market Share Is Likely To Reach At A CAGR Value Of Around 20.15% By 2030

K12 Education Market Size, Share, Growth Analysis Report By Application (Pre-Primary School, Primary School, Middle School, and High School), By Deployment (On-Premises and Cloud), By Type (Public & Private), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2030

• Report Summary
• Table Of Content
• Key Players
• Download PDF Sample

Industry Insights

[226+ Pages Report] According to the report published by Facts and Factors, the global K12 education market size was worth around USD 107.21 billion in 2021 and is predicted to grow to around USD 324.5 billion by 2030 with a compound annual growth rate (CAGR) of roughly 20.15% between 2022 and 2030. The report analyzes the global K12 education market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the K12 education market.

Market Overview

The term K12 is used in educational settings across countries like Canada, the United States, and India to name a few. K12 in short is used to describe publicly supported school education systems before college admissions. The grades covered in K12 education are kindergarten (K) followed by first grade until 12th grade (1 to 12). This type of education system is generally divided into 3 categories. The first category is called elementary school and starts from grade K until 5th grade. The second category is a middle school or in some countries, it's referred to as junior high school which starts from grade 6th and lasts until 8th grade.

The last category is called high school and refers to students studying from 9th grade until 12th grade. In some cases, all three segments are referred to individually whereas in some cases, the middle and elementary grades may be combined. Some educational institutes offer all three categories on the same campus by combining the three segments. K12 forms the foundation of further studies and helps in shaping not only the intellectual strengths of the child but contributes to the overall personality development which determines the quality of life the child may live in the future. Each segment has its set curriculum which is dependent on the grade in which the child is studying.

Key Insights

• As per the analysis shared by our research analyst, the global K12 education market is estimated to grow annually at a CAGR of around 20.15% over the forecast period (2022-2030)
• In terms of revenue, the global K12 education market size was valued at around USD 107.21 billion in 2021 and is projected to reach USD 324.5 billion, by 2030.
• The market is projected to grow at a significant rate due to the growing incorporation of technological systems for knowledge transfer
• Based on application segmentation, high school was predicted to show maximum market share in the year 2021
• Based on type segmentation, public school was the leading type in 2021
• On the basis of region, North America was the leading revenue generator in 2021

Growth Drivers

• Growing incorporation of technological systems for knowledge transfer to propel market demand

The global K12 education market is projected to benefit from the growing allotment of funds for incorporating higher-grade technological systems to enhance the overall impact of knowledge transfer pursuits. Private and public schools have started investing resources in deploying methods that allow them to improve the quality of education they provide at the knowledge centers. Private centers are already well-funded and the amenities or access to advanced technology along with better exposure to the international curriculum are the main reasons why parents are willing to invest more in their children’s education.

However, over the last few years, state-funded schools have also received the necessary encouragement from ruling bodies that have emphasized the development of better learning management systems (LMS). Other factors like the incorporation of interactive training methods, investments in teacher training, the emergence of multiple private players offering extra tuition or assistance to students to help them perform better at examinations, along with monetary benefits provided by some state-bodies to encourage higher admission of students are factors that are expected to help the global market growth.

• Overcrowding in schools to restricting market expansion

Many schools and teaching institutes have consistently complained about overcrowding issues in school centers, especially in public schools. Factors like an exponentially growing population, a rise in income, and the presence of a significant gap between the required number of education centers and the actual number of operations centers are the reasons why the reported incidents of overcrowding have increased in the last decade. This leads to the deterioration of the quality of education since teachers are unable to equally divide attention amongst the large group of students.

Opportunities

• Urbanization to promote higher growth

Urbanization refers to the movement of people from rural areas to urban regions. As the world is registering a high rate of urbanization being observed worldwide, the global K12 education market may generate higher growth opportunities as guardians and parents are willing to spend on their child’s education. However, country leaders need to focus on developing the education system in rural areas as well since there is a large part of the population who may not have the same opportunity to move to bigger cities and every child owns the right to education independent of the place they live in.

• Growing cases of bullying and imbalanced racial composition in schools act as a major challenge

One of the key challenges in the global market is the growing number of reported cases related to child safety which is in terms of bullying. There have been multiple incidences in which children were exposed to unfriendly behavior of educators or fellow students based on gender, appearance, financial status, and other factors. As per Theirworld more than 18 million girls who are in the age group of 15 to 19 years have suffered from sexual abuse leading to a surge in the number of school dropouts. These incidents can have a long-term impact on the child’s psychology and impact their overall growth.

Segmentation Analysis

The global K12 education market is segmented based on application, deployment, type, and region

Based on application, the global market is divided into pre-primary school, primary school, middle school, and high school.

• The global market is most highly dominated by the primary school, middle school, and high-school segment due to the high influx of students in these units as compared to pre-primary where the children are too young and lack the emotional well-being to stay away from the comfort of their homes
• However, the growing number of families where both parents are working and have less time to stay at home could propel revenue generation in the pre-primary segment
• As per Hindustan Times, more than 25 crore students enrolled in classes from primary to secondary levels in 2021-2022

Based on deployment, the global market is segmented into on-premises and cloud

Based on type, the global market is divided into public and private

• The global market registered the highest growth in the public school segment since many countries provide free education until 12 standard
• Although in certain countries like India, most parents prefer to send their children to private schools that have better amenities and teaching staff than public schools, especially in urban areas that are fast-growing
• India currently has more than 15 lakh private schools

Recent Developments:

• In April 2022 , Vega Schools, a popular chain of private, co-educational K-12 schools in India, unveiled a new campus in Gurugram, a planned city in the Haryana state of India. The new K-12 campus will adopt research-based methods of conducting educational classes that are anticipated to generate an inquiry-based learning, experiential learning, and project-based learning ecosystem
• In December 2021 , Jain Group, an entrepreneurship incubator, and education provider in India, launched JIRS Hybrid which is a joint venture between the Jain International Residential School collaboration with Crimson Education, an organization led by researchers and educationists working toward school development

Report Scope

Regional analysis.

• North America to witness the highest growth during the forecast period

The global K12 education market is expected to witness the highest growth in North America with the United States and Canada leading the regional market. Public schools in many North American regions are state-funded and free for students which is a major reason for the registered growth further propelled by the various initiatives rolled out by the state governments to encourage and aid higher access to quality education. The educational system in North America is more inclusive of technological systems to aid effective knowledge transfer which in collaboration with the increasing use of digital systems for conducting sessions may aid addition of higher revenue.

Asia-Pacific is set to emerge as a dominant region during the forecast period mainly driven by the growing urban population along with consistent and significant growth in online learning . India is projected to become a lucrative economy in the region due to the rapidly increasing government initiatives.

Competitive Analysis

• Blackboard 
• Chungdahm Learning 
• Next Education 
• Tata Class Edge 

The global K12 education market is segmented as follows:

By Application Segment Analysis

• Pre-Primary School
• Primary School
• Middle School
• High School

By Deployment Segment Analysis

• On-Premises

By Type Segment Analysis

By regional segment analysis.

• The Netherlands
• Rest of Europe
• South Korea
• Rest of Southeast Asia
• Rest of Asia Pacific
• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa
• Rest of Latin America

Industry Major Market Players

Frequently asked questions, 1. which key factors will influence k12 education market growth over 2022-2030, 2. what will be the value of the k12 education market during 2022-2030, 3. which region will contribute notably towards the k12 education market value, 4. which are the major players leveraging the k12 education market growth.

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Global online k-12 education market outlook 2022 | us$ 7984 million by 2028 top countries by cagr, and manufacturers with impact of domestic and global market, trends, segmentation, consumption by regional data.

PUNE, Sept. 16, 2022 (GLOBE NEWSWIRE) -- Insights on "Online K-12 Education Market" research report focus on overall information that can help to take decisions on current market situation. K-12 (kindergarten through 12th grade) is the term commonly used for talking about a person’s first 13 years of schooling before entering university. It also refers to the Elementary and Secondary education. Elementary education starts at the age of five or six. Secondary education is for children aged 12 to 18. Secondary school generally takes place in a high school, which is often divided into junior and senior high. Junior high is for those aged 12 to 15 and senior high for students aged 15 to 18. Online education is quite different from the traditional concept of education, which involves a school building, a classroom with rows of desks, and a teacher standing next to a chalkboard. Online education offers students more one-on-one time with their instructors. And, most K-12 online programs are inexpensive or even tuition-free.

Online K-12 Education Market Report Contains: -

Complete overview of the global Online K-12 Education Market

global Online K-12 Education market size is estimated to be worth US$ 7984 million in 2021 and is forecast to a readjusted size of US$ 7984 million by 2028 with a CAGR of 8.3% during the review period.

Top Country data and analysis for United States, Canada, Mexico, Germany, France, United Kingdom, Russia, Italy, China, Japan, Korea, India, Southeast Asia, Australia, Brazil and Saudi Arabia, etc. It also throws light on the progress of key regional Online K-12 Education markets such as North America, Europe, Asia-Pacific, South America and Middle East and Africa

Description and analysis of Online K-12 Education market potential by type, Deep Dive, disruption, application capacity, end use industry

impact evaluation of most important drivers and restraints, and dynamics of the global Online K-12 Education market and current trends in the enterprise

Detailed profiles of the Top major players in the industry, including. K12 Inc,Pearson,White Hat Management,Georg von Holtzbrinck GmbH & Co.K,Bettermarks,Scoyo,Languagenut,Beness Holding, Inc,New Oriental Education & Technology,XUEDA,XRS,AMBO,CDEL,Ifdoo,YINGDING,YY Inc.

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Online K-12 Education Market Segmentation: -

"Online K-12 Education Market Size 2022" research report focus on overall information that can help to take decisions on current market situation. This report provides information about Size, Types, Application, Production, Revenue, Growth Rate, Gross margin, opportunities with future risk analysis. The report also describes top company profiles that present in market with trends worldwide. This article contains financial changes during years with Impact of COVID-19 on Online K-12 Education market.

Online K-12 Education Market segments help decision-makers direct the product, sales, and marketing strategies, and can power your product development cycles by informing how you make product offerings for different segments.

Segment by Type

Elementary education(Grades 1-5)

Junior high education(Grades 6-8)

Senior high education(Grades 9-12)

Segment by Application

Market segment by Region/Country including: -

North America (United States, Canada, and Mexico)

Europe (Germany, UK, France, Italy, Russia and Spain, etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, Southeast Asia, etc.)

South America (Brazil, Argentina, Colombia, etc.)

Middle East & Africa (South Africa, UAE, Saudi Arabia, etc.)

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Fully considering the economic change by this health crisis, by Type accounting for % of the Online K-12 Education global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Type segment is altered to an % CAGR throughout this forecast period.

The major players in global Gum Arabic (E414) market include K12 Inc, Pearson, New Oriental Education & Technology, etc., and the market concentration rate is low. North America and Europe are main markets, they occupy about 40% of the global market. Elementary education(Grades 1-5) is the main type, with a share about 45%. Student is the main application.

Global Online K-12 Education Scope and Market Size

The global Online K-12 Education market is segmented by company, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Online K-12 Education market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), by Type and by Application for the period 2017-2028.

Key Players in the Online K-12 Education Market: -

White Hat Management

Georg von Holtzbrinck GmbH & Co.K

Bettermarks

Languagenut

Beness Holding, Inc

New Oriental Education & Technology

Key Benefits of Online K-12 Education Market Research Report:

Types, applications, regions, and key players covered in the study

Industry drivers, restraints, and opportunities covered in the study

Recent industry trends and developments

Competitive landscape & strategies of key players

Historical, current, and projected market size, in terms of value

In-depth analysis of the Artificial Intelligence AI Chips Market

Sales, price, revenue, market share, and growth rate are covered in the report sales channels, distributors, traders, dealers, etc. are covered in the report

Detailed TOC of Global Online K-12 Education Sales Market Report 2022

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Online K-12 Education Market Size by Type (2017 VS 2021VS 2028)

     1.2.2 Elementary education(Grades 1-5)

1.2.3 Junior high education(Grades 6-8)

1.2.4 Senior high education(Grades 9-12)

1.3 Market by Application

1.3.1 Global Online K-12 Education Market Share by Application (2017 VS 2021 VS 2028)

1.3.2 Teacher

1.3.3 Student

1.3.4 Parents

1.4 Study Objectives

1.5 Years Considered

2 Global Growth Trends

2.1 Global Online K-12 Education Market Perspective (2017-2028)

2.2 Global Online K-12 Education Market Size by Region: 2017 VS 2021 VS 2028

2.3 Global Online K-12 Education Revenue Market Share by Region (2017-2022)

2.4 Global Online K-12 Education Revenue Forecast by Region (2023-2028)

2.5 Geographic Market Analysis: Market Facts & Figures

2.5.1 United States Online K-12 Education Estimates and Projections (2017-2028)

2.5.2 Europe Online K-12 Education Estimates and Projections (2017-2028)

2.5.3 China Online K-12 Education Estimates and Projections (2017-2028)

2.5.4 Japan Online K-12 Education Estimates and Projections (2017-2028)

2.5.5 Southeast Asia Online K-12 Education Estimates and Projections (2017-2028)

2.5.6 India Online K-12 Education Estimates and Projections (2017-2028)

3 Global Online K-12 Education Competition Landscape by Players

3.1 Global Top Online K-12 Education Players by Revenue (2017-2022)

3.1.1 Global Top Online K-12 Education Players by Revenue (2017-2022)

3.1.2 Global Online K-12 Education Revenue Market Share by Players (2017-2022)

3.2 Global Online K-12 Education Market Share by Company Type (Tier 1, Tier 2 and Tier 3)

3.3 Players Covered: Ranking by Online K-12 Education Revenue

3.4 Global Online K-12 Education Market Concentration Ratio

3.4.1 Global Online K-12 Education Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Online K-12 Education Revenue in 2021

3.5 Online K-12 Education Key Players Head office and Area Served

3.6 Key Players Online K-12 Education Product Solution and Service

3.7 Date of Enter into Online K-12 Education Market

3.8 Mergers & Acquisitions, Expansion Plans

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1.To study and analyze the global Online K-12 Education consumption (value) by key regions/countries, product type and application

2.To understand the structure of Online K-12 Education market by identifying its various sub segments.

3.Focuses on the key global Online K-12 Education manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years.

4.To analyze the Online K-12 Education with respect to individual growth trends, future prospects, and their contribution to the total market.

5.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

6.To project the consumption of Online K-12 Education submarkets, with respect to key regions (along with their respective key countries).

7.To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

8.To strategically profile the key players and comprehensively analyze their growth strategies.

Key Reasons to Purchase

To gain insightful analyses of the market and have comprehensive understanding of the global Online K-12 Education market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the Online K-12 Education market and its impact in the global market.

Learn about the Online K-12 Education market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the Online K-12 Education market.

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Region : Global | Format: PDF | Report ID: BRI102882 | SKU ID: 21829397

K-12 Online Education Market Size, Share, Growth, And Industry Analysis By Type (Structured Tutoring, On-demand Tutoring) By Application (Pre-primary School, Primary School, Middle School, High School), Regional Insights, and Forecast To 2031

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K-12 Online Education Market Report Overview

The global K-12 online education market size was USD 1274 million in 2022 and market is projected to touch USD 6099.9 million by 2031, at a CAGR of 19.0% from 2022 to 2031.

Training and instructive innovation are alluded to as K-12 in certain nations, like the US, Canada, and maybe others too. An openly supported school grade before school is known as a public grade. Kindergartners (K) and understudies from first to twelfth grades (1-12) are selected. The thirteenth grade would be the main year of school assuming the term were utilized. Understudies' schooling results are upgraded using K12 training innovation (EdTech), which incorporates equipment and programming advances used to improve virtual learning in homerooms.

The utilization of K12 training innovation for learning and educating is helping understudies in conquering obstacles to getting complete schooling. It has become progressively famous for students to get to digital books online from anyplace on the planet. Contrasted with printed content, which has higher creation costs, advanced content is somewhat simple to produce. A great many clients can get to computerized books in various dialects and decipher and recover them without any problem. Besides, students with handicaps, particularly those with actual handicaps, can stand by listening to instructive substance in a sound arrangement to work on their jargon and further develop their understanding perception. K12 instruction innovation is developing these days because of the different sorts of innovation inside it.

COVID-19 Impact: Amidst the Lockdown the End on Administrations Hampered Market

Because of Coronavirus, the K12 training innovation market development has likewise been radically impacted. The episode of Coronavirus, a few nations have established lockdowns, closures, and portability limitations to keep the infection from spreading. In anticipation of the public states' WFH (Work from Home) orders, organizations are expected to set up a totally different working environment because of the presence of this sickness. Schools are persuaded to seek after creative instructing and research since understudies can get to the PLD (Proficient Learning and Improvement) organization. Distance learning is supposed to help the business on account of the pandemic. The interest for LMS arrangements has been high among sellers during 2020. Limitations on line intersections, severe lockdowns, and production network issues frustrate the arrangement of LMS arrangements on location. To recapture clients' trust, organizations are zeroing in more on solid organization network in light of the pandemic.

Latest Trends

" Expanding Consciousness of Reconciliation Advancements to Drive the Market Growth "

With an end goal to draw in their kids more, guardians are progressively searching for EdTech arrangements all over the planet. Innovation combination additionally furnishes instructive foundations with different advantages, including savvy uses, mechanization of understudy enrollment cycles, and availability of individuals, groups, and programming for start to finish understudy lifecycle the executives. Be that as it may, interesting and adaptable learning strategies, for example, gamification permit understudies to interface more, in this manner further developing their ability to learn. Accordingly, K12 training innovation market development will be driven by expanding familiarity with innovation's advantages.

K-12 Online Education Market Segmentation

• By Type Analysis

According to type, the market can be segmented into Structured Tutoring, On-demand Tutoring. Structured Tutoring being the leading segment of the market by type analysis.

• By Application Analysis

Based on application, the market can be divided into Pre-primary School, Primary School, Middle School, High School. Pre-primary School being the leading segment of the market by application analysis.

Driving Factors

" Advancement of LMS Innovations to Drive the Market Development "

Distributed computing has gone through significant changes because of the ascent of 5G innovation. Because of 5G's low dormancy availability, correspondences are smoother and information moves are quicker. Video examination and computerized reasoning made conceivable by 5G make the city more secure. Thusly. city directors, building proprietors, and office administrators can offer shrewd public types of assistance. The market for learning the executive’s frameworks has a gigantic chance for development as 5G develops and understands its full groundbreaking potential.

" Expanding Request of Instruction Innovation to Drive the Market Growth "

Scholastic and non-scholarly areas of instructive establishments utilize cutting edge innovations for functional productivity, understudy enlistment the board, and customizing courses. Organizations are utilizing CRM and LMS frameworks to oversee understudy requests, enrolment, and client assistance. To all the more likely dissect huge volumes of information, edtech stages are coordinating deals robotization innovation. During the conjecture time frame, K12 schooling innovation is being taken on both in scholar and non-scholastic circles including business angles, consequently driving the K12 training innovation market development.

Restraining Factors

" Interruption from Concentrates in Web-based Method of Training to Limit the Market "

The internet-based method of K12 training is a controlling variable of the market since it requires an electronic gadget for the investigations. The Web and virtual entertainment make utilizing instructive applications profoundly diverting and derailing understudies. Albeit appropriate use has displayed to increment understudy execution, interruption would be impeding. Also, cheating is bound to happen.

K-12 Online Education Market Regional Insights

" North America to Rule the Market Attributable to the Expansion in the EdTech Area "

Universally, North America rules the K12 schooling innovation market. The expansion in the U.S. EdTech will keep on overwhelming the provincial market during the extended period because of private value ventures. A huge expansion in income will draw in extra subsidizing and assist organizations with separating themselves from newbies as the business develops.

As far as portion of the overall industry, Asia-Pacific stands firm on the second foothold after North America. There is an expansion in the utilization of shrewd contraptions and the Web locally, which can be ascribed to the expanded utilization of the Web. As broadband associations have become more reasonable, numerous organizations have had the option to contact individuals in emerging nations like India. Innovation is additionally progressively being utilized to overcome any barrier between instructive framework and learning assets in creating districts.

Key Industry Players

" Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Ambow Education (China)
• New Oriental Education and Technology (China)
• TAL (China)
• Vedantu (India)
• iTutorGroup (China)
• EF Education First (Switzerland)
• Chegg (U.S.)
• Knewton (U.S.)
• Tokyo Academics (Japan)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.

Frequently Asked Questions

The global K-12 online education market is expected to touch USD 6099.9 million by 2031.

The K-12 online education market is expected to exhibit a CAGR of 19.0% over 2031.

Advancement of LMS innovations and expanding request of instruction innovation are the driving factors of the K-12 online education market

Ambow Education, CDEL, New Oriental Education and Technology, TAL, Vedantu are the top companies operating in the K-12 online education market.

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Global K12 Education Market 2024–2033

K12 education market size, trends and insights by type (public, private), by deployment (cloud, on-premises), by application (high school, middle school, pre-primary school and primary school), and by region - global industry overview, statistical data, competitive analysis, share, outlook, and forecast 2024–2033.

Report Code: CMI20086

Published Date: October 2022

Pages: 220+

Category: Technology

• Product Description

Table of Contents

• Methodology
• Key Players

Report Snapshot

Source: CMI

Major Players

• Chungdahm Learning,
• Educomp Solutions

Exclusive, in-depth market intelligence can help you increase your Revenue.

Reports Description

According to Custom Market Insights (CMI), The  Global K12 Education Market  size   was estimated at USD 107 billion in 2021 and is expected to reach USD 132 billion in 2022 and is anticipated to reach around USD 324 billion by 2030, growing at a CAGR of roughly 20% between 2022 and 2030.

Our research report offers a 4.5-degree view of the K12 Education market’s drivers and restraints, coupled with their impact on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the K12 Education market.

• Schools are moving away from the conventional chalkboard method and incorporating innovative technology into learning environments, driving the industry. The learning trend includes many initiatives, resources, and offerings to enhance students’ academic achievements.
• Numerous government programs are being implemented to raise the standard of k–12 education around the globe. Policies are being created to modernize the industry with participation from private parties and investments. In the upcoming years, this will accelerate the growth of the K12 education sector. Saudi Arabia, for instance, seeks to boost the proportion of private education by allowing foreign company ownership in its Vision 2030. To entice international K1 providers, ownership limits on foreign companies are being eased.
• The popularity of STEM-based education has grown in response to the expanding employment prospects in science, technology, engineering, and mathematics fields. Therefore, primary STEM-based education is receiving more attention in classrooms worldwide from parents, students, and teachers. In the upcoming years, this will accelerate the growth of the K12 education sector. Students who earn high marks on competitive exams can enrol in higher education institutions, which open the door to technical education and improved employment choices.
• Internet learning has been incorporated into the high school curriculum for a long time. Strategic alliances are also being formed in the market to capitalize on the rising demand. For instance, an ed-tech company, TMRW, teamed up with TCS in July 2022 to provide digital learning platforms for K–12 instruction in Indian schools. TMRW includes an integrated learning operating system (LearnOS).

Report Scope

The study focuses on K–12 market analysis on a global scale, and market sizing includes the income generated by these solutions provided by different market players. To support the market projections and growth rates over the anticipated 2022-2030, the study monitors essential market factors, underlying growth influencers, and significant vendors active in the sector.

The study also examines how COVID-19 has affected the ecology generally. The scope of the study includes market sizing and forecast for segmentation by type, deployment, application, and geography.

Key Market Dynamics

• Online learning enables content optimization so that any student can study from renowned instructors at their speed and on their schedule. Each student is given the authority to manage their learning curve. Additionally, educational institutions are creating virtual curricula to diversify the online study tools available to students. The government’s push for online learning initiatives and the preference for on-demand content are both factors in the growth. The advantages of online learning and rising government support will fuel market expansion for online k–12 education during the anticipated period.
• The entire learning process is improved through gamification. Scorecards, leaderboards, and groups improve cognitive capacities, student involvement, and motivation. Online learning games foster active student participation by providing a fun learning environment. There is an increase in absenteeism, particularly in rural areas, as more pupils who live far from their school cannot attend courses. To solve the problem, government agencies and educational institutions are collaborating online. As a result, gamification’s ability to reduce absenteeism will cause it to be widely adopted, which will speed up the expansion of the online k–12 education sector in the future.
• The field of virtual education is heavily reliant on artificial intelligence. AI algorithms offer personalized content depending on student profile, performance, and dynamic behaviour. Additionally, it can produce valuable information through tests, quizzes, and videos for tracking progress. Additional printed textbooks and other study aids are becoming more expensive. Because they are inexpensive and portable, Open Educational Resources (OER) have the potential to replace traditional books. Both academic staff and students are progressively embracing OER. Institutions also invest in online learning programs as they are flexible, cost-free, simple to set up, and improve student participation. Therefore, all of the reasons above will contribute to expanding the online k–12 education market during the forecast period.

Global K12 Education Market 2023–2032 (By Billion)

Asia Pacific to Witness High CAGR in the K12 Education Market

• Due to increased technological advancements and a sizable consumer base, which has led to the creation of numerous companies in the region, the Asia Pacific is expected to represent a sizable portion of the worldwide market in the years to come. The industry has benefited from the adoption of cloud-based technology for e-learning.
• India is one of LMS and E-learning platforms’ most critical potential markets. The government is implementing new educational rules and programs to give students more freedom to pick the things they want to study across all streams from a wide selection.
• The COVID-19 pandemic has been the primary factor in accelerating e-learning. The growing need for EdTech & Smart Classrooms in the wake of the COVID-19 epidemic is what propels the e-learning market. IBEForuM organized the Digital Learning APAC Summit in April 2022 to identify the barriers that the APAC Region’s education sector faced in adopting technologies like LMS platforms.

Global K12 Education Market 2023–2032 (By Type)

Competitive Landscape

Pearson, K12 Inc., White Hat Management, Bettermarks, Scoyo, Languagenut, Beness Holding, Inc., Georg von Holtzbrinck GmbH & Co., and New Oriental Education & Technology are essential industry participants in the global K12 online education market . To increase their geographic footprint and broaden their customer base internationally, these players have actively engaged in various business development strategies, such as mergers and acquisitions, collaborations, agreements, and partnerships.

• 2022: In a recent announcement, Credly, a key supplier of digital workforce credentials, was acquired by Pearson. By developing Credly, in which Pearson currently has a stake of close to 20%, the business would strengthen its position in the workforce skills market and expand its workforce analysis, learning, and assessment capabilities. 
• 2021: Achieve3000, a renowned developer in personalized instruction and learning acceleration for PreK–12 students across all 50 states and 48 countries, was acquired by McGraw Hill. This enabled a more comprehensive selection of outstanding digital learning solutions that benefit teachers, enhance learning outcomes, and engage students.

Global K12 Education Market 2023–2032 (By Deployment)

Prominent Players:

• Pearson Education
• Next Education
• TAL Education Group
• Adobe Systems
• Tata Class Edge
• Cengage Learning
• McGraw-Hill Education
• Mcmillan Learning
• Smart Technologies
• Promethean World
• Saba Software

The global K12 Education market is segmented as follows:

By Deployment

• On-premises

By Application

• High School
• Middle School
• Pre-primary School and Primary School

On the basis of Geography

• Rest of North America
• Rest of Europe
• New Zealand
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa
• Rest of Latin America
• 1.1 Report Description and Scope
• 1.2 Research scope
• 1.3.1 Market Research Type
• 1.3.2 Market research methodology
• 2.1 Global K12 Education Market, (2022 – 2030) (USD Billion)
• 2.2 Global K12 Education Market : snapshot
• 3.1 K12 Education Market: Market Dynamics
• 3.2.1 Underlying growth influencers
• 3.2.2 Significant vendors active in the sector
• 3.3 Market Restraints
• 3.4 Market Opportunities
• 3.5 Market Challenges
• 3.6 Porter’s Five Forces Analysis
• 3.7.1 Market attractiveness analysis By Type
• 3.7.2 Market attractiveness analysis By Deployment
• 3.7.3 Market attractiveness analysis By Application
• 4.1.1 Global K12 Education Market: company market share, 2021
• 4.2.1 Acquisitions & mergers
• 4.2.2 New Product launches
• 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
• 4.2.4 Research and development and Regional expansion
• 4.3 Price trend analysis
• 5.1.1 Global K12 Education Market share, By Type, 2021 and 2030
• 5.2.1 Global K12 Education Market by Public, 2022 – 2030 (USD Billion)
• 5.3.1 Global K12 Education Market by Private, 2022 – 2030 (USD Billion)
• 6.1.1 Global K12 Education Market share, By Deployment, 2021 and 2030
• 6.2.1 Global K12 Education Market by Cloud, 2022 – 2030 (USD Billion)
• 6.3.1 Global K12 Education Market by On-premises, 2022 – 2030 (USD Billion)
• 7.1.1 Global K12 Education Market share, By Application, 2021 and 2030
• 7.2.1 Global K12 Education Market by High School, 2022 – 2030 (USD Billion)
• 7.3.1 Global K12 Education Market by Middle School, 2022 – 2030 (USD Billion)
• 7.4.1 Global K12 Education Market by Pre-primary School and Primary School, 2022 – 2030 (USD Billion)
• 8.1 Global K12 Education Market Regional Overview
• 8.2 Global K12 Education Market Share, by Region, 2021 & 2030 (USD Billion)
• 8.3.1.1 North America K12 Education Market, by Country, 2022 – 2030 (USD Billion)
• 8.4.1 North America K12 Education Market, by Type, 2022 – 2030 (USD Billion)
• 8.5.1 North America K12 Education Market, by Deployment, 2022 – 2030 (USD Billion)
• 8.6.1 North America K12 Education Market, by Application, 2022 – 2030 (USD Billion)
• 8.7.1.1 Europe K12 Education Market, by Country, 2022 – 2030 (USD Billion)
• 8.8.1 Europe K12 Education Market, by Type, 2022 – 2030 (USD Billion)
• 8.9.1 Europe K12 Education Market, by Deployment, 2022 – 2030 (USD Billion)
• 8.10.1 Europe K12 Education Market, by Application, 2022 – 2030 (USD Billion)
• 8.11.1.1 Asia Pacific K12 Education Market, by Country, 2022 – 2030 (USD Billion)
• 8.12.1 Asia Pacific K12 Education Market, by Type, 2022 – 2030 (USD Billion)
• 8.13.1 Asia Pacific K12 Education Market, by Deployment, 2022 – 2030 (USD Billion)
• 8.14.1 Asia Pacific K12 Education Market, by Application, 2022 – 2030 (USD Billion)
• 8.15.1.1 Latin America K12 Education Market, by Country, 2022 – 2030 (USD Billion)
• 8.16.1 Latin America K12 Education Market, by Type, 2022 – 2030 (USD Billion)
• 8.17.1 Latin America K12 Education Market, by Deployment, 2022 – 2030 (USD Billion)
• 8.18.1 Latin America K12 Education Market, by Application, 2022 – 2030 (USD Billion)
• 8.19.1.1 The Middle-East and Africa K12 Education Market, by Country, 2022 – 2030 (USD Billion)
• 8.20.1 The Middle-East and Africa K12 Education Market, by Type, 2022 – 2030 (USD Billion)
• 8.21.1 The Middle-East and Africa K12 Education Market, by Deployment, 2022 – 2030 (USD Billion)
• 8.22.1 The Middle-East and Africa K12 Education Market, by Application, 2022 – 2030 (USD Billion)
• 9.1.1 Overview
• 9.1.2 Financials
• 9.1.3 Product Portfolio
• 9.1.4 Business Strategy
• 9.1.5 Recent Developments
• 9.2.1 Overview
• 9.2.2 Financials
• 9.2.3 Product Portfolio
• 9.2.4 Business Strategy
• 9.2.5 Recent Developments
• 9.3.1 Overview
• 9.3.2 Financials
• 9.3.3 Product Portfolio
• 9.3.4 Business Strategy
• 9.3.5 Recent Developments
• 9.4.1 Overview
• 9.4.2 Financials
• 9.4.3 Product Portfolio
• 9.4.4 Business Strategy
• 9.4.5 Recent Developments
• 9.5.1 Overview
• 9.5.2 Financials
• 9.5.3 Product Portfolio
• 9.5.4 Business Strategy
• 9.5.5 Recent Developments
• 9.6.1 Overview
• 9.6.2 Financials
• 9.6.3 Product Portfolio
• 9.6.4 Business Strategy
• 9.6.5 Recent Developments
• 9.7.1 Overview
• 9.7.2 Financials
• 9.7.3 Product Portfolio
• 9.7.4 Business Strategy
• 9.7.5 Recent Developments
• 9.8.1 Overview
• 9.8.2 Financials
• 9.8.3 Product Portfolio
• 9.8.4 Business Strategy
• 9.8.5 Recent Developments
• 9.9.1 Overview
• 9.9.2 Financials
• 9.9.3 Product Portfolio
• 9.9.4 Business Strategy
• 9.9.5 Recent Developments
• 9.10.1 Overview
• 9.10.2 Financials
• 9.10.3 Product Portfolio
• 9.10.4 Business Strategy
• 9.10.5 Recent Developments
• 9.11.1 Overview
• 9.11.2 Financials
• 9.11.3 Product Portfolio
• 9.11.4 Business Strategy
• 9.11.5 Recent Developments
• 9.12.1 Overview
• 9.12.2 Financials
• 9.12.3 Product Portfolio
• 9.12.4 Business Strategy
• 9.12.5 Recent Developments
• 9.13.1 Overview
• 9.13.2 Financials
• 9.13.3 Product Portfolio
• 9.13.4 Business Strategy
• 9.13.5 Recent Developments
• 9.14.1 Overview
• 9.14.2 Financials
• 9.14.3 Product Portfolio
• 9.14.4 Business Strategy
• 9.14.5 Recent Developments
• 9.15.1 Overview
• 9.15.2 Financials
• 9.15.3 Product Portfolio
• 9.15.4 Business Strategy
• 9.15.5 Recent Developments
• 9.16.1 Overview
• 9.16.2 Financials
• 9.16.3 Product Portfolio
• 9.16.4 Business Strategy
• 9.16.5 Recent Developments
• 9.17.1 Overview
• 9.17.2 Financials
• 9.17.3 Product Portfolio
• 9.17.4 Business Strategy
• 9.17.5 Recent Developments
• 9.18.1 Overview
• 9.18.2 Financials
• 9.18.3 Product Portfolio
• 9.18.4 Business Strategy
• 9.18.5 Recent Developments
• 9.19.1 Overview
• 9.19.2 Financials
• 9.19.3 Product Portfolio
• 9.19.4 Business Strategy
• 9.19.5 Recent Developments
• 9.20.1 Overview
• 9.20.2 Financials
• 9.20.3 Product Portfolio
• 9.20.4 Business Strategy
• 9.20.5 Recent Developments
• 9.21.1 Overview
• 9.21.2 Financials
• 9.21.3 Product Portfolio
• 9.21.4 Business Strategy
• 9.21.5 Recent Developments
• 9.22.1 Overview
• 9.22.2 Financials
• 9.22.3 Product Portfolio
• 9.22.4 Business Strategy
• 9.22.5 Recent Developments
• 9.23.1 Overview
• 9.23.2 Financials
• 9.23.3 Product Portfolio
• 9.23.4 Business Strategy
• 9.23.5 Recent Developments
• 9.24.1 Overview
• 9.24.2 Financials
• 9.24.3 Product Portfolio
• 9.24.4 Business Strategy
• 9.24.5 Recent Developments

List Of Figures

Figures No 1 to 23

List Of Tables

Tables No 1 to 77

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

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Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them. Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Market Analysis Matrix

1 . Which region will dominate the global K12 Education market?

“North America” region will lead the global K12 Education market during the forecast period 2022 to 2030.

2 . Which are the driving factors of the K12 Education market?

The key factors driving the market are underlying growth influencers, and significant vendors active in the sector.

3 . Who are the top players operating in the K12 Education market?

The key players operating in the K12 Education market are Chungdahm Learning, Samsung, Educomp Solutions, BenQ, Dell, Pearson Education, Next Education, TAL Education Group, Adobe Systems, Tata Class Edge, D2L, Blackboard, Cengage Learning, Ellucian, McGraw-Hill Education, IBM, Knewton, Intel, Mcmillan Learning, Microsoft, Oracle, Smart Technologies, Promethean World, Saba Software.

4 . What will be the CAGR of global K12 Education market?

The global K12 Education market is expanding growth with a CAGR of approximately 20% during the forecast period (2022 to 2030).

5 . What is the existing size of K12 Education market?

The global K12 Education market size was valued at USD 10.5 Billion in 2021 and it is projected to reach around USD 324 Billion by 2030.

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Just How Large is the K12 Ed-Tech Market

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By LeiLani Cauthen

The U.S. K-12 sector spent $35.8 Billion in 2020 on all things EdTech, including hardware, major software systems, digital curriculum resources and networks, a healthy increase of $7.5 Billion over 2019. This spike was largely due to the CARES Act and essential capital spending on EdTech to enable remote learning, especially in institutions that had to scramble to issue computing devices, software and urgent training for teachers and students. One computer manufacturer privately shared with the Learning Counsel that they sold over 18 million machines into U.S. schools in under three months. Many schools and districts in the survey cited difficulties getting orders filled due to the surge in demand. 

Hardware sales, inclusive of most networking products, stood at $16.6 Billion, up by $4.5 Billion over 2019. Major software systems sales were $6.1 Billion, up by $900 Million over 2019.

Digital curriculum spend in 2020 was $13.1 Billion, an increase of $2.1 Billion over 2019.  Paper resources spend dropped by $1 Billion to $6.9 Billion in 2020 (This spend does not include staffing).  Digital curriculum spend includes digital textbooks, educational Apps, curriculum subscription sites, digital lesson plans, online video subscriptions, online news or library subscriptions, elearning curriculum also known as adaptive digital curriculum, courses or courseware, digital testing or assessment products and services, and any other digital learning content materials except major systems.

In 2020, the average district spent $4.4 Million on digital curriculum resources, with a $154.69 spend per student. Additional expenditure from school budgets is equivalent to $210,000 per school and $87.50 per student. Schools in the survey listed many of their digital learning resources, which commonly cost between $2 – $7 per student per year. 

The Learning Counsel survey also reviewed the straight-to-consumer digital curriculum spending arena, which is estimated at $22.8 Billion, easily $9.7 Billion greater than all schools and district spending combined. LeiLani Cauthen, CEO of the Learning Counsel noted, “Parents went on a shopping spree for digital learning during quarantine, increasing spend on the consumer-side of learning resources by over $1 Billion in under six months. Prior to the pandemic, consumer growth had slowed, but is now roaring ahead again at 25 percent, year over year.”

Other metrics from the survey – out of 32,827 school and district participating respondents:

• 87 percent of schools and districts now issue individual students a personal computing device
• 58 percent expect purchase of devices to increase
• 25 percent expect purchase of devices to remain the same
• 75 percent expect purchase of digital curriculum to increase, up from 70% in 2019
• 13.46 percent cite achieving a 100 percent full coverage model of core curriculum (main subjects of math, language, science, social studies/history) with digital resources
• 33.5 percent are considering purchase of eSports related equipment and software
• 31 percent are considering social emotional software systems
• 33 percent are considering live tutoring systems
• 39 percent cite that 80-100 percent of teachers now use digital curriculum
• 23 percent cite that 60-80 percent of teachers now use digital curriculum
• 18 percent cite that 40-60 percent of teachers now use digital curriculum
• The largest portion of respondents, 39.3 percent, cited that they have a ratio of 50 percent free versus 50 percent paid digital learning resources
• The largest portion of respondents, 34.55 percent, cited that the use of digital curriculum and content comprises 50-75 percent of the school day
• From 2019 to 2020, the percentage of teachers spending 4-10 hours a week just searching around for digital lesson plan materials increased from 32 percent to 45 percent. 
• While zero percent of respondents answered that teachers were spending above 10 hours a week just searching around for digital lesson plan materials in 2019, in 2020 it was 7 percent of teachers. 
• From 2019 to 2020, the percentage of teachers spending 4-10 hours a week building their own digital learning content increased from 22 percent to 47 percent. 
• The top type of professional development offered for teachers was tied at 86 percent of respondents citing these two types:  1) device training and 2) digital communications (Google, Microsoft, other communications & video conferencing apps.)  Third at 84 percent was training on teaching practice and academic standards. 
• An obvious weakness during the pandemic was the fact that most schools still rely on learning as  62 percent or more whole-group oriented rather than personalized workflow learning, core academics screen learning, small group learning, supplemental screen learning or project-based learning. Synchronous learning is still the predominant mode.   
• 28 percent of schools and districts still have decentralized planning for all digital resources, meaning the teacher does all the selection and sequencing of content or app for lessons. 
• 43 percent of schools and districts issue academic pacing guides in a non-automated way (some with minimal digital content references), and schools and teachers do decentralized lesson planning against those.
• 29 percent of schools and districts have centralized their plans with all digital resources and lessons by subject and by grade.  These are mostly the all-online schools. 
• Similar to every other year of this survey, in its 7 th  year, tight budgets were cited as the number one pressure point by 47 percent.  The second highest pressure points were social and emotional needs of students and too much testing – tied at 41 percent. 
• Teacher shortages were cited as the highest pressure point by 25 percent. 
• Interestingly, 19 percent cited that “overall disequilibrium” was a major point of pressure. 
• Both administrators and teachers cite “using data to enhance teaching” as the number one way they characterize digital transformation.  Second for teachers was using interactive whiteboards and/or video conferencing technologies.  Second for administrators was creating reports and analytics. 

The Learning Counsel Research division completed the 2020 Digital Transition Survey in October. 32,827 educators engaged with the survey online, with 1,234 completions of this most comprehensive survey.  In 2020 there was a 300 percent increase in responses from small and medium schools and districts. 65 schools, districts and service agencies were awarded one of the Learning Counsel’s prestigious EduJedi Levels of Gainer, Innovator, Achiever or Knight. 

U.S. Demographics of the survey respondents were:

• 29% Suburban
• 7% Education Service Centers, BOCES, or State entities

About the author

LeiLani Cauthen is Publisher and CEO of the Learning Counsel

Video: 2020 Digital Transition Survey Market Brief

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