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Research Questions – Types, Examples and Writing Guide

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Research Questions

Definition:

Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

Types of Research Questions

Types of Research Questions are as follows:

Descriptive Research Questions

These aim to describe a particular phenomenon, group, or situation. For example:

What are the characteristics of the target population?
What is the prevalence of a particular disease in a specific region?

Exploratory Research Questions

These aim to explore a new area of research or generate new ideas or hypotheses. For example:

What are the potential causes of a particular phenomenon?
What are the possible outcomes of a specific intervention?

Explanatory Research Questions

These aim to understand the relationship between two or more variables or to explain why a particular phenomenon occurs. For example:

What is the effect of a specific drug on the symptoms of a particular disease?
What are the factors that contribute to employee turnover in a particular industry?

Predictive Research Questions

These aim to predict a future outcome or trend based on existing data or trends. For example :

What will be the future demand for a particular product or service?
What will be the future prevalence of a particular disease?

Evaluative Research Questions

These aim to evaluate the effectiveness of a particular intervention or program. For example:

What is the impact of a specific educational program on student learning outcomes?
What is the effectiveness of a particular policy or program in achieving its intended goals?

How to Choose Research Questions

Choosing research questions is an essential part of the research process and involves careful consideration of the research problem, objectives, and design. Here are some steps to consider when choosing research questions:

Identify the research problem: Start by identifying the problem or issue that you want to study. This could be a gap in the literature, a social or economic issue, or a practical problem that needs to be addressed.
Conduct a literature review: Conducting a literature review can help you identify existing research in your area of interest and can help you formulate research questions that address gaps or limitations in the existing literature.
Define the research objectives : Clearly define the objectives of your research. What do you want to achieve with your study? What specific questions do you want to answer?
Consider the research design : Consider the research design that you plan to use. This will help you determine the appropriate types of research questions to ask. For example, if you plan to use a qualitative approach, you may want to focus on exploratory or descriptive research questions.
Ensure that the research questions are clear and answerable: Your research questions should be clear and specific, and should be answerable with the data that you plan to collect. Avoid asking questions that are too broad or vague.
Get feedback : Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, feasible, and meaningful.

How to Write Research Questions

Guide for Writing Research Questions:

Start with a clear statement of the research problem: Begin by stating the problem or issue that your research aims to address. This will help you to formulate focused research questions.
Use clear language : Write your research questions in clear and concise language that is easy to understand. Avoid using jargon or technical terms that may be unfamiliar to your readers.
Be specific: Your research questions should be specific and focused. Avoid broad questions that are difficult to answer. For example, instead of asking “What is the impact of climate change on the environment?” ask “What are the effects of rising sea levels on coastal ecosystems?”
Use appropriate question types: Choose the appropriate question types based on the research design and objectives. For example, if you are conducting a qualitative study, you may want to use open-ended questions that allow participants to provide detailed responses.
Consider the feasibility of your questions : Ensure that your research questions are feasible and can be answered with the resources available. Consider the data sources and methods of data collection when writing your questions.
Seek feedback: Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, appropriate, and meaningful.

Examples of Research Questions

Some Examples of Research Questions with Research Titles:

Research Title: The Impact of Social Media on Mental Health

Research Question : What is the relationship between social media use and mental health, and how does this impact individuals’ well-being?

Research Title: Factors Influencing Academic Success in High School

Research Question: What are the primary factors that influence academic success in high school, and how do they contribute to student achievement?

Research Title: The Effects of Exercise on Physical and Mental Health

Research Question: What is the relationship between exercise and physical and mental health, and how can exercise be used as a tool to improve overall well-being?

Research Title: Understanding the Factors that Influence Consumer Purchasing Decisions

Research Question : What are the key factors that influence consumer purchasing decisions, and how do these factors vary across different demographics and products?

Research Title: The Impact of Technology on Communication

Research Question : How has technology impacted communication patterns, and what are the effects of these changes on interpersonal relationships and society as a whole?

Research Title: Investigating the Relationship between Parenting Styles and Child Development

Research Question: What is the relationship between different parenting styles and child development outcomes, and how do these outcomes vary across different ages and developmental stages?

Research Title: The Effectiveness of Cognitive-Behavioral Therapy in Treating Anxiety Disorders

Research Question: How effective is cognitive-behavioral therapy in treating anxiety disorders, and what factors contribute to its success or failure in different patients?

Research Title: The Impact of Climate Change on Biodiversity

Research Question : How is climate change affecting global biodiversity, and what can be done to mitigate the negative effects on natural ecosystems?

Research Title: Exploring the Relationship between Cultural Diversity and Workplace Productivity

Research Question : How does cultural diversity impact workplace productivity, and what strategies can be employed to maximize the benefits of a diverse workforce?

Research Title: The Role of Artificial Intelligence in Healthcare

Research Question: How can artificial intelligence be leveraged to improve healthcare outcomes, and what are the potential risks and ethical concerns associated with its use?

Applications of Research Questions

Here are some of the key applications of research questions:

Defining the scope of the study : Research questions help researchers to narrow down the scope of their study and identify the specific issues they want to investigate.
Developing hypotheses: Research questions often lead to the development of hypotheses, which are testable predictions about the relationship between variables. Hypotheses provide a clear and focused direction for the study.
Designing the study : Research questions guide the design of the study, including the selection of participants, the collection of data, and the analysis of results.
Collecting data : Research questions inform the selection of appropriate methods for collecting data, such as surveys, interviews, or experiments.
Analyzing data : Research questions guide the analysis of data, including the selection of appropriate statistical tests and the interpretation of results.
Communicating results : Research questions help researchers to communicate the results of their study in a clear and concise manner. The research questions provide a framework for discussing the findings and drawing conclusions.

Characteristics of Research Questions

Characteristics of Research Questions are as follows:

Clear and Specific : A good research question should be clear and specific. It should clearly state what the research is trying to investigate and what kind of data is required.
Relevant : The research question should be relevant to the study and should address a current issue or problem in the field of research.
Testable : The research question should be testable through empirical evidence. It should be possible to collect data to answer the research question.
Concise : The research question should be concise and focused. It should not be too broad or too narrow.
Feasible : The research question should be feasible to answer within the constraints of the research design, time frame, and available resources.
Original : The research question should be original and should contribute to the existing knowledge in the field of research.
Significant : The research question should have significance and importance to the field of research. It should have the potential to provide new insights and knowledge to the field.
Ethical : The research question should be ethical and should not cause harm to any individuals or groups involved in the study.

Purpose of Research Questions

Research questions are the foundation of any research study as they guide the research process and provide a clear direction to the researcher. The purpose of research questions is to identify the scope and boundaries of the study, and to establish the goals and objectives of the research.

The main purpose of research questions is to help the researcher to focus on the specific area or problem that needs to be investigated. They enable the researcher to develop a research design, select the appropriate methods and tools for data collection and analysis, and to organize the results in a meaningful way.

Research questions also help to establish the relevance and significance of the study. They define the research problem, and determine the research methodology that will be used to address the problem. Research questions also help to determine the type of data that will be collected, and how it will be analyzed and interpreted.

Finally, research questions provide a framework for evaluating the results of the research. They help to establish the validity and reliability of the data, and provide a basis for drawing conclusions and making recommendations based on the findings of the study.

Advantages of Research Questions

There are several advantages of research questions in the research process, including:

Focus : Research questions help to focus the research by providing a clear direction for the study. They define the specific area of investigation and provide a framework for the research design.
Clarity : Research questions help to clarify the purpose and objectives of the study, which can make it easier for the researcher to communicate the research aims to others.
Relevance : Research questions help to ensure that the study is relevant and meaningful. By asking relevant and important questions, the researcher can ensure that the study will contribute to the existing body of knowledge and address important issues.
Consistency : Research questions help to ensure consistency in the research process by providing a framework for the development of the research design, data collection, and analysis.
Measurability : Research questions help to ensure that the study is measurable by defining the specific variables and outcomes that will be measured.
Replication : Research questions help to ensure that the study can be replicated by providing a clear and detailed description of the research aims, methods, and outcomes. This makes it easier for other researchers to replicate the study and verify the results.

Limitations of Research Questions

Limitations of Research Questions are as follows:

Subjectivity : Research questions are often subjective and can be influenced by personal biases and perspectives of the researcher. This can lead to a limited understanding of the research problem and may affect the validity and reliability of the study.
Inadequate scope : Research questions that are too narrow in scope may limit the breadth of the study, while questions that are too broad may make it difficult to focus on specific research objectives.
Unanswerable questions : Some research questions may not be answerable due to the lack of available data or limitations in research methods. In such cases, the research question may need to be rephrased or modified to make it more answerable.
Lack of clarity : Research questions that are poorly worded or ambiguous can lead to confusion and misinterpretation. This can result in incomplete or inaccurate data, which may compromise the validity of the study.
Difficulty in measuring variables : Some research questions may involve variables that are difficult to measure or quantify, making it challenging to draw meaningful conclusions from the data.
Lack of generalizability: Research questions that are too specific or limited in scope may not be generalizable to other contexts or populations. This can limit the applicability of the study’s findings and restrict its broader implications.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How To Choose Your Research Methodology

Qualitative vs quantitative vs mixed methods.

By: Derek Jansen (MBA). Expert Reviewed By: Dr Eunice Rautenbach | June 2021

Without a doubt, one of the most common questions we receive at Grad Coach is “ How do I choose the right methodology for my research? ”. It’s easy to see why – with so many options on the research design table, it’s easy to get intimidated, especially with all the complex lingo!

In this post, we’ll explain the three overarching types of research – qualitative, quantitative and mixed methods – and how you can go about choosing the best methodological approach for your research.

Overview: Choosing Your Methodology

Understanding the options – Qualitative research – Quantitative research – Mixed methods-based research

Choosing a research methodology – Nature of the research – Research area norms – Practicalities

1. Understanding the options

Before we jump into the question of how to choose a research methodology, it’s useful to take a step back to understand the three overarching types of research – qualitative , quantitative and mixed methods -based research. Each of these options takes a different methodological approach.

Qualitative research utilises data that is not numbers-based. In other words, qualitative research focuses on words , descriptions , concepts or ideas – while quantitative research makes use of numbers and statistics. Qualitative research investigates the “softer side” of things to explore and describe, while quantitative research focuses on the “hard numbers”, to measure differences between variables and the relationships between them.

Importantly, qualitative research methods are typically used to explore and gain a deeper understanding of the complexity of a situation – to draw a rich picture . In contrast to this, quantitative methods are usually used to confirm or test hypotheses . In other words, they have distinctly different purposes. The table below highlights a few of the key differences between qualitative and quantitative research – you can learn more about the differences here.

Uses an inductive approach
Is used to build theories
Takes a subjective approach
Adopts an open and flexible approach
The researcher is close to the respondents
Interviews and focus groups are oftentimes used to collect word-based data.
Generally, draws on small sample sizes
Uses qualitative data analysis techniques (e.g. content analysis , thematic analysis , etc)
Uses a deductive approach
Is used to test theories
Takes an objective approach
Adopts a closed, highly planned approach
The research is disconnected from respondents
Surveys or laboratory equipment are often used to collect number-based data.
Generally, requires large sample sizes
Uses statistical analysis techniques to make sense of the data

Mixed methods -based research, as you’d expect, attempts to bring these two types of research together, drawing on both qualitative and quantitative data. Quite often, mixed methods-based studies will use qualitative research to explore a situation and develop a potential model of understanding (this is called a conceptual framework), and then go on to use quantitative methods to test that model empirically.

In other words, while qualitative and quantitative methods (and the philosophies that underpin them) are completely different, they are not at odds with each other. It’s not a competition of qualitative vs quantitative. On the contrary, they can be used together to develop a high-quality piece of research. Of course, this is easier said than done, so we usually recommend that first-time researchers stick to a single approach , unless the nature of their study truly warrants a mixed-methods approach.

The key takeaway here, and the reason we started by looking at the three options, is that it’s important to understand that each methodological approach has a different purpose – for example, to explore and understand situations (qualitative), to test and measure (quantitative) or to do both. They’re not simply alternative tools for the same job.

Right – now that we’ve got that out of the way, let’s look at how you can go about choosing the right methodology for your research.

2. How to choose a research methodology

To choose the right research methodology for your dissertation or thesis, you need to consider three important factors . Based on these three factors, you can decide on your overarching approach – qualitative, quantitative or mixed methods. Once you’ve made that decision, you can flesh out the finer details of your methodology, such as the sampling , data collection methods and analysis techniques (we discuss these separately in other posts ).

The three factors you need to consider are:

The nature of your research aims, objectives and research questions
The methodological approaches taken in the existing literature
Practicalities and constraints

Let’s take a look at each of these.

Factor #1: The nature of your research

As I mentioned earlier, each type of research (and therefore, research methodology), whether qualitative, quantitative or mixed, has a different purpose and helps solve a different type of question. So, it’s logical that the key deciding factor in terms of which research methodology you adopt is the nature of your research aims, objectives and research questions .

But, what types of research exist?

Broadly speaking, research can fall into one of three categories:

Exploratory – getting a better understanding of an issue and potentially developing a theory regarding it
Confirmatory – confirming a potential theory or hypothesis by testing it empirically
A mix of both – building a potential theory or hypothesis and then testing it

As a rule of thumb, exploratory research tends to adopt a qualitative approach , whereas confirmatory research tends to use quantitative methods . This isn’t set in stone, but it’s a very useful heuristic. Naturally then, research that combines a mix of both, or is seeking to develop a theory from the ground up and then test that theory, would utilize a mixed-methods approach.

Let’s look at an example in action.

If your research aims were to understand the perspectives of war veterans regarding certain political matters, you’d likely adopt a qualitative methodology, making use of interviews to collect data and one or more qualitative data analysis methods to make sense of the data.

If, on the other hand, your research aims involved testing a set of hypotheses regarding the link between political leaning and income levels, you’d likely adopt a quantitative methodology, using numbers-based data from a survey to measure the links between variables and/or constructs .

So, the first (and most important thing) thing you need to consider when deciding which methodological approach to use for your research project is the nature of your research aims , objectives and research questions. Specifically, you need to assess whether your research leans in an exploratory or confirmatory direction or involves a mix of both.

The importance of achieving solid alignment between these three factors and your methodology can’t be overstated. If they’re misaligned, you’re going to be forcing a square peg into a round hole. In other words, you’ll be using the wrong tool for the job, and your research will become a disjointed mess.

If your research is a mix of both exploratory and confirmatory, but you have a tight word count limit, you may need to consider trimming down the scope a little and focusing on one or the other. One methodology executed well has a far better chance of earning marks than a poorly executed mixed methods approach. So, don’t try to be a hero, unless there is a very strong underpinning logic.

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questions to ask about research methodology

Factor #2: The disciplinary norms

Choosing the right methodology for your research also involves looking at the approaches used by other researchers in the field, and studies with similar research aims and objectives to yours. Oftentimes, within a discipline, there is a common methodological approach (or set of approaches) used in studies. While this doesn’t mean you should follow the herd “just because”, you should at least consider these approaches and evaluate their merit within your context.

A major benefit of reviewing the research methodologies used by similar studies in your field is that you can often piggyback on the data collection techniques that other (more experienced) researchers have developed. For example, if you’re undertaking a quantitative study, you can often find tried and tested survey scales with high Cronbach’s alphas. These are usually included in the appendices of journal articles, so you don’t even have to contact the original authors. By using these, you’ll save a lot of time and ensure that your study stands on the proverbial “shoulders of giants” by using high-quality measurement instruments .

Of course, when reviewing existing literature, keep point #1 front of mind. In other words, your methodology needs to align with your research aims, objectives and questions. Don’t fall into the trap of adopting the methodological “norm” of other studies just because it’s popular. Only adopt that which is relevant to your research.

Factor #3: Practicalities

When choosing a research methodology, there will always be a tension between doing what’s theoretically best (i.e., the most scientifically rigorous research design ) and doing what’s practical , given your constraints . This is the nature of doing research and there are always trade-offs, as with anything else.

But what constraints, you ask?

When you’re evaluating your methodological options, you need to consider the following constraints:

Data access
Equipment and software
Your knowledge and skills

Let’s look at each of these.

Constraint #1: Data access

The first practical constraint you need to consider is your access to data . If you’re going to be undertaking primary research , you need to think critically about the sample of respondents you realistically have access to. For example, if you plan to use in-person interviews , you need to ask yourself how many people you’ll need to interview, whether they’ll be agreeable to being interviewed, where they’re located, and so on.

If you’re wanting to undertake a quantitative approach using surveys to collect data, you’ll need to consider how many responses you’ll require to achieve statistically significant results. For many statistical tests, a sample of a few hundred respondents is typically needed to develop convincing conclusions.

So, think carefully about what data you’ll need access to, how much data you’ll need and how you’ll collect it. The last thing you want is to spend a huge amount of time on your research only to find that you can’t get access to the required data.

Constraint #2: Time

The next constraint is time. If you’re undertaking research as part of a PhD, you may have a fairly open-ended time limit, but this is unlikely to be the case for undergrad and Masters-level projects. So, pay attention to your timeline, as the data collection and analysis components of different methodologies have a major impact on time requirements . Also, keep in mind that these stages of the research often take a lot longer than originally anticipated.

Another practical implication of time limits is that it will directly impact which time horizon you can use – i.e. longitudinal vs cross-sectional . For example, if you’ve got a 6-month limit for your entire research project, it’s quite unlikely that you’ll be able to adopt a longitudinal time horizon.

Constraint #3: Money

As with so many things, money is another important constraint you’ll need to consider when deciding on your research methodology. While some research designs will cost near zero to execute, others may require a substantial budget .

Some of the costs that may arise include:

Software costs – e.g. survey hosting services, analysis software, etc.
Promotion costs – e.g. advertising a survey to attract respondents
Incentive costs – e.g. providing a prize or cash payment incentive to attract respondents
Equipment rental costs – e.g. recording equipment, lab equipment, etc.
Travel costs
Food & beverages

These are just a handful of costs that can creep into your research budget. Like most projects, the actual costs tend to be higher than the estimates, so be sure to err on the conservative side and expect the unexpected. It’s critically important that you’re honest with yourself about these costs, or you could end up getting stuck midway through your project because you’ve run out of money.

Constraint #4: Equipment & software

Another practical consideration is the hardware and/or software you’ll need in order to undertake your research. Of course, this variable will depend on the type of data you’re collecting and analysing. For example, you may need lab equipment to analyse substances, or you may need specific analysis software to analyse statistical data. So, be sure to think about what hardware and/or software you’ll need for each potential methodological approach, and whether you have access to these.

Constraint #5: Your knowledge and skillset

The final practical constraint is a big one. Naturally, the research process involves a lot of learning and development along the way, so you will accrue knowledge and skills as you progress. However, when considering your methodological options, you should still consider your current position on the ladder.

Some of the questions you should ask yourself are:

Am I more of a “numbers person” or a “words person”?
How much do I know about the analysis methods I’ll potentially use (e.g. statistical analysis)?
How much do I know about the software and/or hardware that I’ll potentially use?
How excited am I to learn new research skills and gain new knowledge?
How much time do I have to learn the things I need to learn?

Answering these questions honestly will provide you with another set of criteria against which you can evaluate the research methodology options you’ve shortlisted.

So, as you can see, there is a wide range of practicalities and constraints that you need to take into account when you’re deciding on a research methodology. These practicalities create a tension between the “ideal” methodology and the methodology that you can realistically pull off. This is perfectly normal, and it’s your job to find the option that presents the best set of trade-offs.

Recap: Choosing a methodology

In this post, we’ve discussed how to go about choosing a research methodology. The three major deciding factors we looked at were:

Exploratory
Confirmatory
Combination
Research area norms
Hardware and software
Your knowledge and skillset

If you have any questions, feel free to leave a comment below. If you’d like a helping hand with your research methodology, check out our 1-on-1 research coaching service , or book a free consultation with a friendly Grad Coach.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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Very useful and informative especially for beginners

Nice article! I’m a beginner in the field of cybersecurity research. I am a Telecom and Network Engineer and Also aiming for PhD scholarship.

I find the article very informative especially for my decitation it has been helpful and an eye opener.

Hi I am Anna ,

I am a PHD candidate in the area of cyber security, maybe we can link up

The Examples shows by you, for sure they are really direct me and others to knows and practices the Research Design and prepration.

I found the post very informative and practical.

I struggle so much with designs of the research for sure!

I’m the process of constructing my research design and I want to know if the data analysis I plan to present in my thesis defense proposal possibly change especially after I gathered the data already.

Thank you so much this site is such a life saver. How I wish 1-1 coaching is available in our country but sadly it’s not.

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Qualitative Research Questions

Trustworthiness of Qualitative Data
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What’s in a Qualitative Research Question?

Qualitative research questions are driven by the need for the study. Ideally, research questions are formulated as a result of the problem and purpose, which leads to the identification of the methodology. When a qualitative methodology is chosen, research questions should be exploratory and focused on the actual phenomenon under study.

From the Dissertation Center, Chapter 1: Research Question Overview , there are several considerations when forming a qualitative research question. Qualitative research questions should

Below is an example of a qualitative phenomenological design. Note the use of the term “lived experience” in the central research question. This aligns with phenomenological design.

RQ1: “ What are the lived experiences of followers of mid-level managers in the financial services sector regarding their well-being on the job?”

If the researcher wants to focus on aspects of the theory used to support the study or dive deeper into aspects of the central RQ, sub-questions might be used. The following sub-questions could be formulated to seek further insight:

RQ1a. “How do followers perceive the quality and adequacy of the leader-follower exchanges between themselves and their novice leaders?”

RQ1b. “Under what conditions do leader-member exchanges affect a follower’s own level of well-being?”

Qualitative research questions also display the desire to explore or describe phenomena. Qualitative research seeks the lived experience, the personal experiences, the understandings, the meanings, and the stories associated with the concepts present in our studies.

We want to ensure our research questions are answerable and that we are not making assumptions about our sample. View the questions below:

How do healthcare providers perceive income inequality when providing care to poor patients?

In Example A, we see that there is no specificity of location or geographic areas. This could lead to findings that are varied, and the researcher may not find a clear pattern. Additionally, the question implies the focus is on “income inequality” when the actual focus is on the provision of care. The term “poor patients” can also be offensive, and most providers will not want to seem insensitive and may perceive income inequality as a challenge (of course!).

How do primary care nurses in outreach clinics describe providing quality care to residents of low-income urban neighborhoods?

In Example B, we see that there is greater specificity in the type of care provider. There is also a shift in language so that the focus is on how the individuals describe what they think about, experience, and navigate providing quality care.

100 Questions (and Answers) About Research Methods

Neil J. Salkind
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"How do I know when my literature review is finished?"

"What is the difference between a sample and a population?"

"What is power and why is it important?"

In an increasingly data-driven world, it is more important than ever for students as well as professionals to better understand the process of research. This invaluable guide answers the essential questions that students ask about research methods in a concise and accessible way.

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How to Write a Research Question: Types and Examples

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.  

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion.

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions.

A good research question has the following features:

It is relevant to the chosen field of study.
The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas.
It is focused and concisely framed.
A feasible solution is possible within the given practical constraint and timeframe.

A poorly formulated research question poses several risks. 1

Researchers can adopt an erroneous design.
It can create confusion and hinder the thought process, including developing a clear protocol.
It can jeopardize publication efforts.
It causes difficulty in determining the relevance of the study findings.
It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.
Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others.

Now that you know “What is a research question?”, let’s look at the different types of research questions.

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research.

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon.

Quantitative research questions:
Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.
Answers ‘how,’ ‘what,’ or ‘why’ questions.
Investigates connections, relations, or comparisons between independent and dependent variables.

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below.

Qualitative research questions

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows:

Mixed-methods studies

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields.

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question.

Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim.
Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question.
Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific.
You have the expertise
You have the equipment and resources
Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline.
Based on some sort of rational physics
Can be done in a reasonable time frame
Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on.
Novel
Based on current technologies.
Important to answer current problems or concerns.
Lead to new directions.
Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle.
Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer.

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4

Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately.
Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn.
Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified.
Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research).
Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices).

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question.

Sample Research Questions

The following are some bad and good research question examples

Example 1
Example 2

References:

Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79.
Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213.
Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11.
Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108.
Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611.
Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13

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Transitive and Intransitive Verbs in the World of Research

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100 Questions (and Answers) About Qualitative Research

Lisa M. Given - Swinburne University, Australia, Charles Sturt University, Australia, RMIT University, Melbourne, Australia

“This is a great companion book for a course on qualitative methods and it is also a great resource as a ‘ready-reference,’ which should be a required companion for all graduate students who will be taking qualitative research methods.”

“It provides an overview of the subject on the nuances of qualitative research.”

“ Very precise in helping students determine if their study is appropriate for this type of research design.”

“The book appears to provide the right combination of breadth and depth . There are a lot of topics covered, but the book seems to provide a succinct, snapshot-like answer for each question.”

“A book like this can provide a useful supplement to major texts and be used as a reference.”

Lisa M. Given

90 Questions to Ask a Researcher

Embarking on a journey to unravel the mysteries of research can be both exhilarating and daunting. Whether you’re a budding scholar, a curious journalist, or simply an individual with a thirst for knowledge, probing the minds of those at the forefront of discovery can provide invaluable insights.

This article offers an array of thought-provoking questions meticulously crafted to delve deep into the essence of research.

Table of Contents

Understanding Research Objectives

What inspired the research question you’re exploring?
Can you briefly describe the main goal of your research?
How does your research fit within the broader field of study?
Who are the intended beneficiaries of your research findings?
Did the initial objectives evolve as the research progressed?
How do you ensure your research objectives are achievable?
What is the scope of your research?
How did you narrow down your research questions?
What significant problem does your research seek to address?
What are the anticipated outcomes of your research?
How do you prioritize different research objectives?
What hypotheses are you testing in your research?
Can you clarify any terms specific to your research objectives?
How do your research objectives align with current trends in the field?
What challenges did you face in defining your research objectives?

Exploring Methodology and Design

What research methodology did you choose, and why?
How did you ensure the reliability and validity of your methods?
Can you explain the process of data collection in your research?
Did you encounter any obstacles in your research design?
How did your methodology affect the interpretation of results?
What tools or technologies did you use in your research?
How did you address potential biases in your research design?
What criteria did you use for selecting your study sample?
How do you manage the ethical considerations in your research?
What measures did you take to ensure data security and privacy?
How is your approach different from existing methodologies?
Did you require any special approvals for your research methods?
How do you keep your methodology transparent and replicable?
Have you piloted your research design, and what were the results?
Can you walk me through the timeline of the research process?

Discussing Findings and Interpretations

What are the key findings of your research?
Were there any surprising results you encountered?
How do your findings contribute to the field?
What do you believe is the reason behind these outcomes?
How do your results compare to those of similar studies?
What limitations should we consider when interpreting your findings?
Can you discuss any patterns or trends revealed in your research?
How might your findings influence future research?
How robust are your findings to different analytical methods?
Were any of your hypotheses not supported by the data?
How do you plan to share and publish your findings?
What is the potential for real-world application of your research?
How do you validate the interpretations of your data?
In what ways have you engaged with other researchers about your findings?
What follow-up studies would you suggest based on your results?

Assessing Impact and Relevance

How does your research address societal or environmental needs?
In what ways could your research potentially affect industry practices?
What long-term changes do you hope your research will inspire?
How relevant is your research in today’s context?
What is the envisioned impact on policy or public discourse?
How do you gauge the success of your research’s impact?
Who are the stakeholders most interested in your research?
How do you disseminate your research to maximize impact?
Can your research findings be generalized across different contexts?
What collaborations did you form to enhance the impact of your research?
How do you measure the social return on investment for your research?
What has been the feedback from the community affected by your research?
How has your research contributed to advancements in technology or science?
What part of your research do you think will have the greatest impact?
Are there any unintended consequences that may arise from your research?

Evaluating Credibility and Ethics

How do you ensure the credibility of your research findings?
What kind of peer review or scrutiny has your research undergone?
Have you published in open-access journals or other accessible platforms?
Can you explain the ethical considerations relevant to your research?
How would you address any conflicts of interest in your work?
How do you ensure that your research benefits are shared fairly?
What steps do you take to maintain transparency in your research?
How have you dealt with any ethical dilemmas during your study?
In what ways do you work to maintain participant confidentiality?
Can you discuss the ethical governance of your research project?
What safeguards are in place for the ethical use of data?
How does your research comply with legal and regulatory standards?
Are there any socio-cultural sensitivities you had to consider in your research?
How might your research confront or challenge ethical norms?
What is your approach to obtaining informed consent?

Personal Insights and Journey in Research

What inspired you to become a researcher in your field?
Can you share a pivotal moment in your research career?
How do you stay motivated when facing research challenges?
What are the most rewarding aspects of conducting research?
How do you balance personal biases and professional objectivity?
What lessons have you learned from your time in research?
How do you approach collaborative research projects?
What are your top strategies for overcoming research obstacles?
Can you describe a significant breakthrough you had in your research?
How do you keep up-to-date with advancements in your field?
What advice would you give to aspiring researchers?
Can you share a mistake you made and how you addressed it?
What has been the most unexpected turn in your research journey?
How do you handle skepticism or criticism of your research?
What personal qualities do you think are essential for a successful researcher?

Frequently Asked Questions

Why is it important to ask about a researcher’s personal insights.

Learning about a researcher’s personal insights provides context that enriches your understanding of their work. It can reveal the human element behind the research, including motivation, challenges, and the passion driving their inquiries.

How can I probe into the relevance and real-world application of research?

Ask direct questions about how the research tackles contemporary issues, its societal benefits, and its potential for practical application. Discussing envisioned impacts on policy or technology can also highlight the research’s real-world significance.

Final Thoughts

Beyond the data and analysis, these conversations are a portal into the multifaceted world of research – a blend of empirical rigor, ethical considerations, and personal dedication.

May these engaging inquiries lead you to profound discoveries and a deeper appreciation for the painstaking yet rewarding odyssey that researchers embark upon to advance human knowledge.

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Bea Mariel Saulo

Chapter 11. Interviewing

Introduction.

Interviewing people is at the heart of qualitative research. It is not merely a way to collect data but an intrinsically rewarding activity—an interaction between two people that holds the potential for greater understanding and interpersonal development. Unlike many of our daily interactions with others that are fairly shallow and mundane, sitting down with a person for an hour or two and really listening to what they have to say is a profound and deep enterprise, one that can provide not only “data” for you, the interviewer, but also self-understanding and a feeling of being heard for the interviewee. I always approach interviewing with a deep appreciation for the opportunity it gives me to understand how other people experience the world. That said, there is not one kind of interview but many, and some of these are shallower than others. This chapter will provide you with an overview of interview techniques but with a special focus on the in-depth semistructured interview guide approach, which is the approach most widely used in social science research.

An interview can be variously defined as “a conversation with a purpose” ( Lune and Berg 2018 ) and an attempt to understand the world from the point of view of the person being interviewed: “to unfold the meaning of peoples’ experiences, to uncover their lived world prior to scientific explanations” ( Kvale 2007 ). It is a form of active listening in which the interviewer steers the conversation to subjects and topics of interest to their research but also manages to leave enough space for those interviewed to say surprising things. Achieving that balance is a tricky thing, which is why most practitioners believe interviewing is both an art and a science. In my experience as a teacher, there are some students who are “natural” interviewers (often they are introverts), but anyone can learn to conduct interviews, and everyone, even those of us who have been doing this for years, can improve their interviewing skills. This might be a good time to highlight the fact that the interview is a product between interviewer and interviewee and that this product is only as good as the rapport established between the two participants. Active listening is the key to establishing this necessary rapport.

Patton ( 2002 ) makes the argument that we use interviews because there are certain things that are not observable. In particular, “we cannot observe feelings, thoughts, and intentions. We cannot observe behaviors that took place at some previous point in time. We cannot observe situations that preclude the presence of an observer. We cannot observe how people have organized the world and the meanings they attach to what goes on in the world. We have to ask people questions about those things” ( 341 ).

Types of Interviews

There are several distinct types of interviews. Imagine a continuum (figure 11.1). On one side are unstructured conversations—the kind you have with your friends. No one is in control of those conversations, and what you talk about is often random—whatever pops into your head. There is no secret, underlying purpose to your talking—if anything, the purpose is to talk to and engage with each other, and the words you use and the things you talk about are a little beside the point. An unstructured interview is a little like this informal conversation, except that one of the parties to the conversation (you, the researcher) does have an underlying purpose, and that is to understand the other person. You are not friends speaking for no purpose, but it might feel just as unstructured to the “interviewee” in this scenario. That is one side of the continuum. On the other side are fully structured and standardized survey-type questions asked face-to-face. Here it is very clear who is asking the questions and who is answering them. This doesn’t feel like a conversation at all! A lot of people new to interviewing have this ( erroneously !) in mind when they think about interviews as data collection. Somewhere in the middle of these two extreme cases is the “ semistructured” interview , in which the researcher uses an “interview guide” to gently move the conversation to certain topics and issues. This is the primary form of interviewing for qualitative social scientists and will be what I refer to as interviewing for the rest of this chapter, unless otherwise specified.

Types of Interviewing Questions: Unstructured conversations, Semi-structured interview, Structured interview, Survey questions

Informal (unstructured conversations). This is the most “open-ended” approach to interviewing. It is particularly useful in conjunction with observational methods (see chapters 13 and 14). There are no predetermined questions. Each interview will be different. Imagine you are researching the Oregon Country Fair, an annual event in Veneta, Oregon, that includes live music, artisan craft booths, face painting, and a lot of people walking through forest paths. It’s unlikely that you will be able to get a person to sit down with you and talk intensely about a set of questions for an hour and a half. But you might be able to sidle up to several people and engage with them about their experiences at the fair. You might have a general interest in what attracts people to these events, so you could start a conversation by asking strangers why they are here or why they come back every year. That’s it. Then you have a conversation that may lead you anywhere. Maybe one person tells a long story about how their parents brought them here when they were a kid. A second person talks about how this is better than Burning Man. A third person shares their favorite traveling band. And yet another enthuses about the public library in the woods. During your conversations, you also talk about a lot of other things—the weather, the utilikilts for sale, the fact that a favorite food booth has disappeared. It’s all good. You may not be able to record these conversations. Instead, you might jot down notes on the spot and then, when you have the time, write down as much as you can remember about the conversations in long fieldnotes. Later, you will have to sit down with these fieldnotes and try to make sense of all the information (see chapters 18 and 19).

Interview guide ( semistructured interview ). This is the primary type employed by social science qualitative researchers. The researcher creates an “interview guide” in advance, which she uses in every interview. In theory, every person interviewed is asked the same questions. In practice, every person interviewed is asked mostly the same topics but not always the same questions, as the whole point of a “guide” is that it guides the direction of the conversation but does not command it. The guide is typically between five and ten questions or question areas, sometimes with suggested follow-ups or prompts . For example, one question might be “What was it like growing up in Eastern Oregon?” with prompts such as “Did you live in a rural area? What kind of high school did you attend?” to help the conversation develop. These interviews generally take place in a quiet place (not a busy walkway during a festival) and are recorded. The recordings are transcribed, and those transcriptions then become the “data” that is analyzed (see chapters 18 and 19). The conventional length of one of these types of interviews is between one hour and two hours, optimally ninety minutes. Less than one hour doesn’t allow for much development of questions and thoughts, and two hours (or more) is a lot of time to ask someone to sit still and answer questions. If you have a lot of ground to cover, and the person is willing, I highly recommend two separate interview sessions, with the second session being slightly shorter than the first (e.g., ninety minutes the first day, sixty minutes the second). There are lots of good reasons for this, but the most compelling one is that this allows you to listen to the first day’s recording and catch anything interesting you might have missed in the moment and so develop follow-up questions that can probe further. This also allows the person being interviewed to have some time to think about the issues raised in the interview and go a little deeper with their answers.

Standardized questionnaire with open responses ( structured interview ). This is the type of interview a lot of people have in mind when they hear “interview”: a researcher comes to your door with a clipboard and proceeds to ask you a series of questions. These questions are all the same whoever answers the door; they are “standardized.” Both the wording and the exact order are important, as people’s responses may vary depending on how and when a question is asked. These are qualitative only in that the questions allow for “open-ended responses”: people can say whatever they want rather than select from a predetermined menu of responses. For example, a survey I collaborated on included this open-ended response question: “How does class affect one’s career success in sociology?” Some of the answers were simply one word long (e.g., “debt”), and others were long statements with stories and personal anecdotes. It is possible to be surprised by the responses. Although it’s a stretch to call this kind of questioning a conversation, it does allow the person answering the question some degree of freedom in how they answer.

Survey questionnaire with closed responses (not an interview!). Standardized survey questions with specific answer options (e.g., closed responses) are not really interviews at all, and they do not generate qualitative data. For example, if we included five options for the question “How does class affect one’s career success in sociology?”—(1) debt, (2) social networks, (3) alienation, (4) family doesn’t understand, (5) type of grad program—we leave no room for surprises at all. Instead, we would most likely look at patterns around these responses, thinking quantitatively rather than qualitatively (e.g., using regression analysis techniques, we might find that working-class sociologists were twice as likely to bring up alienation). It can sometimes be confusing for new students because the very same survey can include both closed-ended and open-ended questions. The key is to think about how these will be analyzed and to what level surprises are possible. If your plan is to turn all responses into a number and make predictions about correlations and relationships, you are no longer conducting qualitative research. This is true even if you are conducting this survey face-to-face with a real live human. Closed-response questions are not conversations of any kind, purposeful or not.

In summary, the semistructured interview guide approach is the predominant form of interviewing for social science qualitative researchers because it allows a high degree of freedom of responses from those interviewed (thus allowing for novel discoveries) while still maintaining some connection to a research question area or topic of interest. The rest of the chapter assumes the employment of this form.

Creating an Interview Guide

Your interview guide is the instrument used to bridge your research question(s) and what the people you are interviewing want to tell you. Unlike a standardized questionnaire, the questions actually asked do not need to be exactly what you have written down in your guide. The guide is meant to create space for those you are interviewing to talk about the phenomenon of interest, but sometimes you are not even sure what that phenomenon is until you start asking questions. A priority in creating an interview guide is to ensure it offers space. One of the worst mistakes is to create questions that are so specific that the person answering them will not stray. Relatedly, questions that sound “academic” will shut down a lot of respondents. A good interview guide invites respondents to talk about what is important to them, not feel like they are performing or being evaluated by you.

Good interview questions should not sound like your “research question” at all. For example, let’s say your research question is “How do patriarchal assumptions influence men’s understanding of climate change and responses to climate change?” It would be worse than unhelpful to ask a respondent, “How do your assumptions about the role of men affect your understanding of climate change?” You need to unpack this into manageable nuggets that pull your respondent into the area of interest without leading him anywhere. You could start by asking him what he thinks about climate change in general. Or, even better, whether he has any concerns about heatwaves or increased tornadoes or polar icecaps melting. Once he starts talking about that, you can ask follow-up questions that bring in issues around gendered roles, perhaps asking if he is married (to a woman) and whether his wife shares his thoughts and, if not, how they negotiate that difference. The fact is, you won’t really know the right questions to ask until he starts talking.

There are several distinct types of questions that can be used in your interview guide, either as main questions or as follow-up probes. If you remember that the point is to leave space for the respondent, you will craft a much more effective interview guide! You will also want to think about the place of time in both the questions themselves (past, present, future orientations) and the sequencing of the questions.

Researcher Note

Suggestion : As you read the next three sections (types of questions, temporality, question sequence), have in mind a particular research question, and try to draft questions and sequence them in a way that opens space for a discussion that helps you answer your research question.

Type of Questions

Experience and behavior questions ask about what a respondent does regularly (their behavior) or has done (their experience). These are relatively easy questions for people to answer because they appear more “factual” and less subjective. This makes them good opening questions. For the study on climate change above, you might ask, “Have you ever experienced an unusual weather event? What happened?” Or “You said you work outside? What is a typical summer workday like for you? How do you protect yourself from the heat?”

Opinion and values questions , in contrast, ask questions that get inside the minds of those you are interviewing. “Do you think climate change is real? Who or what is responsible for it?” are two such questions. Note that you don’t have to literally ask, “What is your opinion of X?” but you can find a way to ask the specific question relevant to the conversation you are having. These questions are a bit trickier to ask because the answers you get may depend in part on how your respondent perceives you and whether they want to please you or not. We’ve talked a fair amount about being reflective. Here is another place where this comes into play. You need to be aware of the effect your presence might have on the answers you are receiving and adjust accordingly. If you are a woman who is perceived as liberal asking a man who identifies as conservative about climate change, there is a lot of subtext that can be going on in the interview. There is no one right way to resolve this, but you must at least be aware of it.

Feeling questions are questions that ask respondents to draw on their emotional responses. It’s pretty common for academic researchers to forget that we have bodies and emotions, but people’s understandings of the world often operate at this affective level, sometimes unconsciously or barely consciously. It is a good idea to include questions that leave space for respondents to remember, imagine, or relive emotional responses to particular phenomena. “What was it like when you heard your cousin’s house burned down in that wildfire?” doesn’t explicitly use any emotion words, but it allows your respondent to remember what was probably a pretty emotional day. And if they respond emotionally neutral, that is pretty interesting data too. Note that asking someone “How do you feel about X” is not always going to evoke an emotional response, as they might simply turn around and respond with “I think that…” It is better to craft a question that actually pushes the respondent into the affective category. This might be a specific follow-up to an experience and behavior question —for example, “You just told me about your daily routine during the summer heat. Do you worry it is going to get worse?” or “Have you ever been afraid it will be too hot to get your work accomplished?”

Knowledge questions ask respondents what they actually know about something factual. We have to be careful when we ask these types of questions so that respondents do not feel like we are evaluating them (which would shut them down), but, for example, it is helpful to know when you are having a conversation about climate change that your respondent does in fact know that unusual weather events have increased and that these have been attributed to climate change! Asking these questions can set the stage for deeper questions and can ensure that the conversation makes the same kind of sense to both participants. For example, a conversation about political polarization can be put back on track once you realize that the respondent doesn’t really have a clear understanding that there are two parties in the US. Instead of asking a series of questions about Republicans and Democrats, you might shift your questions to talk more generally about political disagreements (e.g., “people against abortion”). And sometimes what you do want to know is the level of knowledge about a particular program or event (e.g., “Are you aware you can discharge your student loans through the Public Service Loan Forgiveness program?”).

Sensory questions call on all senses of the respondent to capture deeper responses. These are particularly helpful in sparking memory. “Think back to your childhood in Eastern Oregon. Describe the smells, the sounds…” Or you could use these questions to help a person access the full experience of a setting they customarily inhabit: “When you walk through the doors to your office building, what do you see? Hear? Smell?” As with feeling questions , these questions often supplement experience and behavior questions . They are another way of allowing your respondent to report fully and deeply rather than remain on the surface.

Creative questions employ illustrative examples, suggested scenarios, or simulations to get respondents to think more deeply about an issue, topic, or experience. There are many options here. In The Trouble with Passion , Erin Cech ( 2021 ) provides a scenario in which “Joe” is trying to decide whether to stay at his decent but boring computer job or follow his passion by opening a restaurant. She asks respondents, “What should Joe do?” Their answers illuminate the attraction of “passion” in job selection. In my own work, I have used a news story about an upwardly mobile young man who no longer has time to see his mother and sisters to probe respondents’ feelings about the costs of social mobility. Jessi Streib and Betsy Leondar-Wright have used single-page cartoon “scenes” to elicit evaluations of potential racial discrimination, sexual harassment, and classism. Barbara Sutton ( 2010 ) has employed lists of words (“strong,” “mother,” “victim”) on notecards she fans out and asks her female respondents to select and discuss.

Background/Demographic Questions

You most definitely will want to know more about the person you are interviewing in terms of conventional demographic information, such as age, race, gender identity, occupation, and educational attainment. These are not questions that normally open up inquiry. [1] For this reason, my practice has been to include a separate “demographic questionnaire” sheet that I ask each respondent to fill out at the conclusion of the interview. Only include those aspects that are relevant to your study. For example, if you are not exploring religion or religious affiliation, do not include questions about a person’s religion on the demographic sheet. See the example provided at the end of this chapter.

Temporality

Any type of question can have a past, present, or future orientation. For example, if you are asking a behavior question about workplace routine, you might ask the respondent to talk about past work, present work, and ideal (future) work. Similarly, if you want to understand how people cope with natural disasters, you might ask your respondent how they felt then during the wildfire and now in retrospect and whether and to what extent they have concerns for future wildfire disasters. It’s a relatively simple suggestion—don’t forget to ask about past, present, and future—but it can have a big impact on the quality of the responses you receive.

Question Sequence

Having a list of good questions or good question areas is not enough to make a good interview guide. You will want to pay attention to the order in which you ask your questions. Even though any one respondent can derail this order (perhaps by jumping to answer a question you haven’t yet asked), a good advance plan is always helpful. When thinking about sequence, remember that your goal is to get your respondent to open up to you and to say things that might surprise you. To establish rapport, it is best to start with nonthreatening questions. Asking about the present is often the safest place to begin, followed by the past (they have to know you a little bit to get there), and lastly, the future (talking about hopes and fears requires the most rapport). To allow for surprises, it is best to move from very general questions to more particular questions only later in the interview. This ensures that respondents have the freedom to bring up the topics that are relevant to them rather than feel like they are constrained to answer you narrowly. For example, refrain from asking about particular emotions until these have come up previously—don’t lead with them. Often, your more particular questions will emerge only during the course of the interview, tailored to what is emerging in conversation.

Once you have a set of questions, read through them aloud and imagine you are being asked the same questions. Does the set of questions have a natural flow? Would you be willing to answer the very first question to a total stranger? Does your sequence establish facts and experiences before moving on to opinions and values? Did you include prefatory statements, where necessary; transitions; and other announcements? These can be as simple as “Hey, we talked a lot about your experiences as a barista while in college.… Now I am turning to something completely different: how you managed friendships in college.” That is an abrupt transition, but it has been softened by your acknowledgment of that.

Probes and Flexibility

Once you have the interview guide, you will also want to leave room for probes and follow-up questions. As in the sample probe included here, you can write out the obvious probes and follow-up questions in advance. You might not need them, as your respondent might anticipate them and include full responses to the original question. Or you might need to tailor them to how your respondent answered the question. Some common probes and follow-up questions include asking for more details (When did that happen? Who else was there?), asking for elaboration (Could you say more about that?), asking for clarification (Does that mean what I think it means or something else? I understand what you mean, but someone else reading the transcript might not), and asking for contrast or comparison (How did this experience compare with last year’s event?). “Probing is a skill that comes from knowing what to look for in the interview, listening carefully to what is being said and what is not said, and being sensitive to the feedback needs of the person being interviewed” ( Patton 2002:374 ). It takes work! And energy. I and many other interviewers I know report feeling emotionally and even physically drained after conducting an interview. You are tasked with active listening and rearranging your interview guide as needed on the fly. If you only ask the questions written down in your interview guide with no deviations, you are doing it wrong. [2]

The Final Question

Every interview guide should include a very open-ended final question that allows for the respondent to say whatever it is they have been dying to tell you but you’ve forgotten to ask. About half the time they are tired too and will tell you they have nothing else to say. But incredibly, some of the most honest and complete responses take place here, at the end of a long interview. You have to realize that the person being interviewed is often discovering things about themselves as they talk to you and that this process of discovery can lead to new insights for them. Making space at the end is therefore crucial. Be sure you convey that you actually do want them to tell you more, that the offer of “anything else?” is not read as an empty convention where the polite response is no. Here is where you can pull from that active listening and tailor the final question to the particular person. For example, “I’ve asked you a lot of questions about what it was like to live through that wildfire. I’m wondering if there is anything I’ve forgotten to ask, especially because I haven’t had that experience myself” is a much more inviting final question than “Great. Anything you want to add?” It’s also helpful to convey to the person that you have the time to listen to their full answer, even if the allotted time is at the end. After all, there are no more questions to ask, so the respondent knows exactly how much time is left. Do them the courtesy of listening to them!

Conducting the Interview

Once you have your interview guide, you are on your way to conducting your first interview. I always practice my interview guide with a friend or family member. I do this even when the questions don’t make perfect sense for them, as it still helps me realize which questions make no sense, are poorly worded (too academic), or don’t follow sequentially. I also practice the routine I will use for interviewing, which goes something like this:

Introduce myself and reintroduce the study
Provide consent form and ask them to sign and retain/return copy
Ask if they have any questions about the study before we begin
Ask if I can begin recording
Ask questions (from interview guide)
Turn off the recording device
Ask if they are willing to fill out my demographic questionnaire
Collect questionnaire and, without looking at the answers, place in same folder as signed consent form
Thank them and depart

A note on remote interviewing: Interviews have traditionally been conducted face-to-face in a private or quiet public setting. You don’t want a lot of background noise, as this will make transcriptions difficult. During the recent global pandemic, many interviewers, myself included, learned the benefits of interviewing remotely. Although face-to-face is still preferable for many reasons, Zoom interviewing is not a bad alternative, and it does allow more interviews across great distances. Zoom also includes automatic transcription, which significantly cuts down on the time it normally takes to convert our conversations into “data” to be analyzed. These automatic transcriptions are not perfect, however, and you will still need to listen to the recording and clarify and clean up the transcription. Nor do automatic transcriptions include notations of body language or change of tone, which you may want to include. When interviewing remotely, you will want to collect the consent form before you meet: ask them to read, sign, and return it as an email attachment. I think it is better to ask for the demographic questionnaire after the interview, but because some respondents may never return it then, it is probably best to ask for this at the same time as the consent form, in advance of the interview.

What should you bring to the interview? I would recommend bringing two copies of the consent form (one for you and one for the respondent), a demographic questionnaire, a manila folder in which to place the signed consent form and filled-out demographic questionnaire, a printed copy of your interview guide (I print with three-inch right margins so I can jot down notes on the page next to relevant questions), a pen, a recording device, and water.

After the interview, you will want to secure the signed consent form in a locked filing cabinet (if in print) or a password-protected folder on your computer. Using Excel or a similar program that allows tables/spreadsheets, create an identifying number for your interview that links to the consent form without using the name of your respondent. For example, let’s say that I conduct interviews with US politicians, and the first person I meet with is George W. Bush. I will assign the transcription the number “INT#001” and add it to the signed consent form. [3] The signed consent form goes into a locked filing cabinet, and I never use the name “George W. Bush” again. I take the information from the demographic sheet, open my Excel spreadsheet, and add the relevant information in separate columns for the row INT#001: White, male, Republican. When I interview Bill Clinton as my second interview, I include a second row: INT#002: White, male, Democrat. And so on. The only link to the actual name of the respondent and this information is the fact that the consent form (unavailable to anyone but me) has stamped on it the interview number.

Many students get very nervous before their first interview. Actually, many of us are always nervous before the interview! But do not worry—this is normal, and it does pass. Chances are, you will be pleasantly surprised at how comfortable it begins to feel. These “purposeful conversations” are often a delight for both participants. This is not to say that sometimes things go wrong. I often have my students practice several “bad scenarios” (e.g., a respondent that you cannot get to open up; a respondent who is too talkative and dominates the conversation, steering it away from the topics you are interested in; emotions that completely take over; or shocking disclosures you are ill-prepared to handle), but most of the time, things go quite well. Be prepared for the unexpected, but know that the reason interviews are so popular as a technique of data collection is that they are usually richly rewarding for both participants.

One thing that I stress to my methods students and remind myself about is that interviews are still conversations between people. If there’s something you might feel uncomfortable asking someone about in a “normal” conversation, you will likely also feel a bit of discomfort asking it in an interview. Maybe more importantly, your respondent may feel uncomfortable. Social research—especially about inequality—can be uncomfortable. And it’s easy to slip into an abstract, intellectualized, or removed perspective as an interviewer. This is one reason trying out interview questions is important. Another is that sometimes the question sounds good in your head but doesn’t work as well out loud in practice. I learned this the hard way when a respondent asked me how I would answer the question I had just posed, and I realized that not only did I not really know how I would answer it, but I also wasn’t quite as sure I knew what I was asking as I had thought.

—Elizabeth M. Lee, Associate Professor of Sociology at Saint Joseph’s University, author of Class and Campus Life , and co-author of Geographies of Campus Inequality

How Many Interviews?

Your research design has included a targeted number of interviews and a recruitment plan (see chapter 5). Follow your plan, but remember that “ saturation ” is your goal. You interview as many people as you can until you reach a point at which you are no longer surprised by what they tell you. This means not that no one after your first twenty interviews will have surprising, interesting stories to tell you but rather that the picture you are forming about the phenomenon of interest to you from a research perspective has come into focus, and none of the interviews are substantially refocusing that picture. That is when you should stop collecting interviews. Note that to know when you have reached this, you will need to read your transcripts as you go. More about this in chapters 18 and 19.

Your Final Product: The Ideal Interview Transcript

A good interview transcript will demonstrate a subtly controlled conversation by the skillful interviewer. In general, you want to see replies that are about one paragraph long, not short sentences and not running on for several pages. Although it is sometimes necessary to follow respondents down tangents, it is also often necessary to pull them back to the questions that form the basis of your research study. This is not really a free conversation, although it may feel like that to the person you are interviewing.

Final Tips from an Interview Master

Annette Lareau is arguably one of the masters of the trade. In Listening to People , she provides several guidelines for good interviews and then offers a detailed example of an interview gone wrong and how it could be addressed (please see the “Further Readings” at the end of this chapter). Here is an abbreviated version of her set of guidelines: (1) interview respondents who are experts on the subjects of most interest to you (as a corollary, don’t ask people about things they don’t know); (2) listen carefully and talk as little as possible; (3) keep in mind what you want to know and why you want to know it; (4) be a proactive interviewer (subtly guide the conversation); (5) assure respondents that there aren’t any right or wrong answers; (6) use the respondent’s own words to probe further (this both allows you to accurately identify what you heard and pushes the respondent to explain further); (7) reuse effective probes (don’t reinvent the wheel as you go—if repeating the words back works, do it again and again); (8) focus on learning the subjective meanings that events or experiences have for a respondent; (9) don’t be afraid to ask a question that draws on your own knowledge (unlike trial lawyers who are trained never to ask a question for which they don’t already know the answer, sometimes it’s worth it to ask risky questions based on your hypotheses or just plain hunches); (10) keep thinking while you are listening (so difficult…and important); (11) return to a theme raised by a respondent if you want further information; (12) be mindful of power inequalities (and never ever coerce a respondent to continue the interview if they want out); (13) take control with overly talkative respondents; (14) expect overly succinct responses, and develop strategies for probing further; (15) balance digging deep and moving on; (16) develop a plan to deflect questions (e.g., let them know you are happy to answer any questions at the end of the interview, but you don’t want to take time away from them now); and at the end, (17) check to see whether you have asked all your questions. You don’t always have to ask everyone the same set of questions, but if there is a big area you have forgotten to cover, now is the time to recover ( Lareau 2021:93–103 ).

Sample: Demographic Questionnaire

ASA Taskforce on First-Generation and Working-Class Persons in Sociology – Class Effects on Career Success

Supplementary Demographic Questionnaire

Thank you for your participation in this interview project. We would like to collect a few pieces of key demographic information from you to supplement our analyses. Your answers to these questions will be kept confidential and stored by ID number. All of your responses here are entirely voluntary!

What best captures your race/ethnicity? (please check any/all that apply)

White (Non Hispanic/Latina/o/x)
Black or African American
Hispanic, Latino/a/x of Spanish
Asian or Asian American
American Indian or Alaska Native
Middle Eastern or North African
Native Hawaiian or Pacific Islander
Other : (Please write in: ________________)

What is your current position?

Grad Student
Full Professor

Please check any and all of the following that apply to you:

I identify as a working-class academic
I was the first in my family to graduate from college
I grew up poor

What best reflects your gender?

Transgender female/Transgender woman
Transgender male/Transgender man
Gender queer/ Gender nonconforming

Anything else you would like us to know about you?

Example: Interview Guide

In this example, follow-up prompts are italicized. Note the sequence of questions. That second question often elicits an entire life history , answering several later questions in advance.

Introduction Script/Question

Thank you for participating in our survey of ASA members who identify as first-generation or working-class. As you may have heard, ASA has sponsored a taskforce on first-generation and working-class persons in sociology and we are interested in hearing from those who so identify. Your participation in this interview will help advance our knowledge in this area.

The first thing we would like to as you is why you have volunteered to be part of this study? What does it mean to you be first-gen or working class? Why were you willing to be interviewed?
How did you decide to become a sociologist?
Can you tell me a little bit about where you grew up? ( prompts: what did your parent(s) do for a living? What kind of high school did you attend?)
Has this identity been salient to your experience? (how? How much?)
How welcoming was your grad program? Your first academic employer?
Why did you decide to pursue sociology at the graduate level?
Did you experience culture shock in college? In graduate school?
Has your FGWC status shaped how you’ve thought about where you went to school? debt? etc?
Were you mentored? How did this work (not work)? How might it?
What did you consider when deciding where to go to grad school? Where to apply for your first position?
What, to you, is a mark of career success? Have you achieved that success? What has helped or hindered your pursuit of success?
Do you think sociology, as a field, cares about prestige?
Let’s talk a little bit about intersectionality. How does being first-gen/working class work alongside other identities that are important to you?
What do your friends and family think about your career? Have you had any difficulty relating to family members or past friends since becoming highly educated?
Do you have any debt from college/grad school? Are you concerned about this? Could you explain more about how you paid for college/grad school? (here, include assistance from family, fellowships, scholarships, etc.)
(You’ve mentioned issues or obstacles you had because of your background.) What could have helped? Or, who or what did? Can you think of fortuitous moments in your career?
Do you have any regrets about the path you took?
Is there anything else you would like to add? Anything that the Taskforce should take note of, that we did not ask you about here?

5 key questions to help you choose a research methodology

Five Key Questions To Help You Choose A Research Methodology

This simplified approach to choosing the right methodology uses five questions to guide researchers in determining whether to opt for secondary, qualitative or quantitative research and emphasizes the importance of aligning the chosen method with the target audience and research goals.

Plotting your next move

David Lyndon is head of operations at Reputation Leaders Ltd. He can be reached at [email protected] .

Here at our firm, our team was recently asked to recommend a research approach by a client without previous research experience. Our conversations revolved around five key questions and eventually turned into the accompanying flowchart. Use these five questions to simplify the research methodology decision-making:

Has the same research already been done?
How hard is it to reach my target respondents?
What sort of answers do I need?
Are my respondents in one specific location?
How reactive does the research need to be as it continues?

Doubtless, each situation will need more thought than the simple diagram shown in the flowchart but I hope that common sense can fill in the gaps.

If you’re in the same situation as our stick figure in the flowchart – wanting to do some research but uncertain of the best methodology – work through the questions in the flowchart and see if the resulting strategy makes sense. (Perhaps it’s more than one!)

Principles should be clear

This is a broad-brushstroke look at reasons to use different research methodologies and why you might choose one over the other but the principles should be clear.

The proper methodology is found at the intersection of who you want to talk to and what you want to know. The five questions, asked in the right way, can guide your decision-making.

We’ve explained more about each methodology below and how the answers to the five questions can cause you to choose them.

Secondary research. Secondary research takes many forms but primarily consists of finding and reading what other researchers have already done. Using the internet, what used to take weeks can be completed in minutes. Academic reviews, social media searches and basic web searches can quickly tell you if someone else has already answered your questions or gathered the data to allow you to do so.

Choose this type of research if you know the work’s already been done. If you’re not sure, take the time to do some secondary research and find out. It may save you weeks of effort and thousands of dollars.

After this review, you can think about some primary research if there are still unanswered questions or if the available data is out of date.

Primary research. Necessary when you need to get data that is not readily available, primary research is usually more demanding, more prolonged and more expensive than secondary research. However, it can be much more valuable. Primary research is often split into two types – qualitative and quantitative.

Qualitative research. Qualitative research is descriptive rather than definitive. Digging deeper into experiences, reasons and opinions, qualitative researchers use observation and conversation to understand the answers to questions like why and how.

In-depth one-on-one interviews

In-depth interviews allow researchers to dig deep into a topic with a few people. We often use these to reach experts who can bring their experience and observations to bear on complex subjects that only a few people understand.

We choose in-depth interviews when the people who can answer our questions are hard to reach. Because of their expertise, their time is valuable, so scheduling interviews and compensating these individuals takes effort and money.

We often use in-depth interviews to talk to CEOs in specific industries, members of think tanks or political policy experts.

In-person focus groups

Focus groups are a tried and proven method if you need to explore a particular topic and discover ideas you’ve not yet considered. Get a small number of people (six-to-10) in the same room and have a guided conversation. The strength of focus groups is when different members connect and spark new avenues to explore. Multiple groups with different demographics or opinions round out the results.

A well-moderated focus group is an excellent choice if you can gather these people in one place and want to dig into the why and how of a subject. There’s also a chance to do some small quantitative exercises and ask about who, what, where, when and how much, but the small number of responses means these results are guidelines at best.

Online focus groups

If you want the benefits of focus groups but can’t gather everyone in one place, don’t despair. Online focus groups have come of age. Either chat-based or video-based groups can work. Chat-based groups can even be better when discussing emotionally challenging topics to help respondents feel free to share without having to face other people.

These groups still aim to understand a subject’s why and how and need experienced moderators. Polls and ranking exercises can also add quantitative data but the small number of responses still means these results are guidelines at best.

Online communities

Unlike focus groups, online communities run asynchronously and last for days or weeks. Think of online communities like a temporary Facebook group with message boards, comments, polls, photos, videos and almost anything else you can imagine, guided by your research questions.

Because participants don’t all need to be online simultaneously, you can include many more people than a focus group. We’ve done communities as small as 12 people and as large as 200.

And with the extended time frame, you have time to think about what you want to ask and adjust as time goes on or dig into particular topics with subgroups. Online communities are one of the most agile forms of research. They are mainly used like focus groups to explore subjects qualitatively but can also be large enough to achieve quantitative results.

Quantitative research . You need to do quantitative research if you’re trying to prove a hypothesis or get statistics to drive PR and media headlines. This is all about the numbers, but unlike qualitative research, you only really get out what you put in. If you forget to include a question, there’s no chance to correct it. Quantitative researchers use predefined answer choices to answer who, what, when and where. This type of data then allows for analyses like segmentation, driver and principal components.

Basic online consumer surveys

If you want to know what general consumers in your market think and do, an online survey is quick, simple and cost-effective. You can ask a lot of single-choice or multiple-choice questions and gather hundreds of data points in a matter of hours or days.

Even better, if you’re reaching people across different languages, you can translate your survey into their language but get the answers back in your language. Truly global research is possible for everyone.

Whereas phone-based research used to be preferable, with internet penetration rising and well over 90% in places like the U.K. and the U.S., you can easily reach a representative sample. Good screeners, quotas and weighting strategies also minimize natural bias.

Advanced online consumer surveys

If simple answers to closed-end questions can’t meet your needs but you still need to reach many people across languages, geographies and the social spectrum, more advanced online survey options exist.

You can incorporate video, audio, interactive communications, gamification, message highlighting and other next-gen tools into a laptop or mobile-device survey. Find out what people look at in stores, what they hate about your planned advertisement or what draws their attention when they see your new website.

Setting up an online survey experience like this can be a lot of work but the results can be invaluable.

Online specialist surveys

Sometimes your target audience is smaller and more defined. Perhaps you’re trying to reach decision-makers in companies using AI or part-time workers who spend their spare time making YouTube videos. These niche audiences can usually be found in a specialist panel. They are more expensive to reach because the panel company must spend more to attract and engage them and you won’t be able to reach as many of them as general consumers. Still, you can get robust data from specialist groups worldwide through online surveys.

In other cases, you might have access to your audience yourself. They might be your customers or your employees. Perhaps there’s a hybrid approach, where you get some of your audience from a panel and some from your own database. You can set up an online survey and do quantitative research with this audience in these cases.

On-location surveys

Sometimes there’s no better way to reach your audience and find out what they think than to go to them in person. Whether you’re finding shoppers at the mall, workers in a factory or voters outside the polls, going and doing the research on-site is a guaranteed way to gather your data.

Interviewers can ask respondents to take a survey on a dedicated iPad, snap a QR code to take the survey on their own device or talk the respondent through the survey and record the answers.

This is slower and more time-intensive than reaching people online but it can be the best alternative when the target audience is difficult to reach and their usual location is known.

Navigate the maze of choices

Selecting the right research methodology is a crucial step in any research endeavor. The five key questions outlined in the flowchart serve as a valuable compass, helping you navigate through the maze of choices and ultimately guiding you to the methodology that best suits your objectives. While the decision-making process may often require additional consideration and nuance, the principles remain clear: your choice should be at the intersection of your target audience and your research goals. Whether you opt for secondary research to leverage existing knowledge, delve into qualitative research for deeper insights or harness the power of quantitative research for statistical validation, the method should align with your unique circumstances. Furthermore, the emergence of online tools and communities has expanded the horizons of research possibilities, offering flexibility and scalability. So, remember to weigh the options carefully, use these questions as your guide and embark on your research journey with confidence, knowing that the right methodology is within your reach.

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Graduate School

Hardest Research Proposal Questions and Best Sample Answers

Featured Expert: Dr. Michela Insenga, PhD

Practicing with sample research proposal questions and answers can have great benefits for any major research project such as a dissertation or thesis. This is often the final step before you finally get your doctorate degree. However, before all of that, you must first craft a research proposal. This is a detailed outline that will transform into the thesis that you will eventually have to defend in front of a panel of distinguished academics. It is always important to be aware of what thesis defense questions you will be asked when it is all said and done, but you may have to start justifying your research a little earlier on with the completion of a research proposal.

In this article, we include sample questions and answers you could be faced with when submitting your research proposal, some tips for preparing your responses, as well as the benefits of seeking professional help from a grad school advisor .

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 13 min read

What to expect for your research proposal.

Early on in your PhD process, you may have to submit a research proposal that details the scope of your research and what you plan to for an eventual thesis or dissertation project. You have already learned how to find a PhD topic , so now it is time to put your passion for your field into practice and start to manifest the ideas swimming in your head.

This document should include the specific topic you would like to research, what angle you will be taking for your research, as well as your justification for choosing this subject. Regardless of whether or not your goals are the same as when you wrote your research interest statement sample , you must still provide an update about what your project is going to examine.

Should you go to grad school? Watch this video:

The purpose of the research proposal is to convince your supervisor that you are on the right direction. You are essentially providing a roadmap for your supervisor through your motives in undertaking this project and how you plan to complete it. Your supervisor will have to evaluate whether or not your project is relevant to the degree you are completing and manageable within the time constraints or other limitations you have.

As a result, you may have to undergo a research proposal defense or your supervisor will ask guiding questions about the state of your project. While this is still very early in the process, it is a great way for getting to know how to prepare for a thesis defense , as the questions you will be have a similar intent. Receiving guidance on your research before spending a lot of time on it can be more beneficial to you as you complete coursework or any other responsibilities as a graduate student. Questions from your supervisor can make your think critically about the end result of your result, and will hopefully lead to a better result.

Be Very Familiar With Your Proposal

This sounds like an obvious tip, but PhD research proposals can be 1500-2000 words long and can be a lot of information to remember at once. Once it is complete, try and have as great of a grasp of the material as you can. Before going into any meeting where you will discuss your work, make sure to become reacquainted with the information you have found and the goals you are hoping to achieve. Re-read your proposal several times to both proofread it for typos or other errors, but also to become comfortable with its contents. You want to make sure that your answers line up with the document you are officially submitting as your proposal.

Ask for Advice

If you are having trouble creating your proposal, you can always consult thesis writing services to help you plan out and put your thoughts into words. Professionals can also help with your speaking ability when responding and help you strategize so that you deliver efficient responses that sum up your research faithfully. Either together with an advisor or on your own, you can predict the obvious questions that are coming and prepare yourself to answer them. If your supervisor will be overseeing your proposal, try to anticipate what concerns they will have. Come up with a list of questions yourself, so you can workshop how you answer them.

Use Strategies to Answer Questions

Just like preparing for graduate school interview questions , you can develop strategies for how to answer questions about your research proposal. Keep your answers direct. You can also pose questions about areas you are unsure about. Do not be afraid to not have all the answers. At this point of your research, you are not expected to know everything point. The purpose of your proposal is to see where you are at right now and what you need to adjust on to make the best final product possible. Your supervisor or other academics that will pose questions about your proposal are not out to get you. They have years of experiences with similar projects, and are likely are qualified to give helpful feedback on your work in progress.

1. What is your research project about?

This answer should be a short summary about your research project. This question may seem like this simplest of them all, but you need to have a solid direction on where you want your thesis to go in order for it be effective. It does not need to be as complete as if you were to be summarizing your final product, since your project is still in its development stages. For instance, a sociological study regarding gendered tendencies towards deviant behaviors on the internet might be formatted in this manner:

For this research project, I plan to examine the rise of online deviant sociological behaviour on social media platforms during recent global shutdowns such as the COVID-19 pandemic and how gender identity and sexual orientation amplify these concerns. These acts of deviance can include instances of catfishing, deception, pornography, obscenity, cyber bullying, flaming, among others. I will also relate these findings to psychological impacts of both the perpetrators and victims or other relevant criminal behaviors that do not take place online, pointing out the differences between common trends for men vs. women in these altercations.

2. Why did you select this particular topic?

This question is meant to assess your motivation for choosing the subject of your research proposal. It is possible that you have previously touched on this kind of question during your graduate school interview when answering “Why do you want to do a PhD?” . This answer is one that could get a little more into your personal inclination towards the research you pursue. Focus on your particular interests and shape it to the goals of the project. For example, if you conducted a study called, “Forgotten Minds: Book History and Women’s Lost Contributions in 18th and 19th-century England” then you can frame your answer in this way:

As a scholar of the marriage industrial complex that permeated British society in past centuries, I am interested in the ways that a patriarchal structure can silence the marginalized voices of others, as matrimony often did for women. This is all the more evident in the interdisciplinary field of book history, where women’s contributions to the publishing were often ignored, erased, or overshadowed by their husbands. I wanted to indicate any trends that can be discovered by examining the roles of women in 18th and 19th-century printing houses and potentially unearth the forgotten stories of women who worked in these instances.

3. Does your project have a working title?

Titles are very important for academic articles or formal dissertation projects. If you have already learned how to publish as a graduate student , you will know that the title is how other academics or students will find your work when searching through journals and databases. You need to make sure your title is accurate to the research provided. At this point, your title will likely not be final, but it always important to be thinking about.

Sample Answer: My tentative title is “Take a Chill Pill: Natural and Traditional Methods for College Student Anxiety Levels”. I chose this title because it represents both the holistic self-care methods such as meditation and exercise as well as prescription medication. It also points out the focus group immediately, since the study will examine current college students between the ages of 18-24 and indicate any patterns for how they manage stress among unprecedented times.

4. What scope do you think your project will have?

Your proposal will likely touch on several points related to your topic, but it is not really plausible to have a project that considers every single aspect imaginable. You may need to narrow this down as you further develop your research. Start thinking of the boundaries you may have to set as you progress through your work.

Sample Answer: This study will examine consumption trends related to the snack food industry. To start with, I have chosen over 25 products from different companies will be able to be listed and reviewed in the final thesis submission.

5. What makes your project original?

Being a publishing academic is all about filling the gaps in scholarship. Make sure to point out what makes your project stand out from others in the field.

Sample Answer: The project focuses on how remote working and telemedicine shifts the delivery of family medicine procedures in Montreal, Quebec, Canada. It does engage with similar studies on the topic of telemedicine, but will add a new perspective by discussing family doctors practicing in the greater Montreal area, specifically, which is a subset I have not yet found within existing scholarship.

6. How is your research in conversation with existing scholarship?

While your research must add something to the field, it also should be in a dialogue with other published works. Explain your process surrounding the other studies you have used to guide your own thesis.

Sample Answer: As my project is related to how autoimmune disorders such as rheumatoid arthritis present themselves in young adults, I have included fundamental studies on the topic from Dr. Arthur Golden and Dr. Melina Rizzo, as well as other more current examples of scholarship. My study will utilize their concepts in relation to a focus group that is below the age of 30.

7. What kind of research methodology will you be using?

How you will be accessing this research is just as important as the research itself. Try to have a clear path about the measures you will take to complete your study.

Sample Answer: I aim to use detailed and meticulously written surveys about women’s birth experiences at hospitals or affiliated birthing centers. These results will act as the main foundation for my study on maternity health care and treatment.

8. Have you found there to be any interesting developments so far?

Was there any part of the part of the process that you did not expect? For this response, detail any new directions your research has taken as of writing your proposal.

Sample Answer: While looking for evidence that suggests that gender socialization of children affects their behaviour, I was surprised to find out that there is a discrepancy between the emotional responses in animated characters based on gender. Female or feminine-presenting characters are shown smiling on screen much more than their male counterparts, and the masculine-presenting characters were generally more likely to be shown as upset or even violent. That is a development in my research that I did not initially think of or foresee.

9. What do you think your biggest limitations for this research will be?

Look into the work you will have to do for your eventual full-length research project. What do you see being the most difficult part?

Sample Answer: I am looking into the nutritional benefits of drug store chewable gummy multivitamins. However, based on an individual’s prior health conditions or genetic makeup, the results may vary or be distorted. I am presuming that this will be a major limitation as I write my thesis.

10. What will be the dependent and independent variables of this project?

When researching, there are different variables that can potentially affect your results. An independent variable is not affected by other variables in your study, while dependent variables also change if other variables do.

Sample Answer: My study will investigate the impact of guidance counselling for junior and senior high school students. The independent variable is the type of help they require, such as college applications, social development skills, or academic performance. The dependent variable would be the actual outcomes of said counselling.

11. What is your provisional research timeline?

Even if it is not 100% stuck to, try to have a detailed timeline in mind about when research will be completed and how you will fulfill all of your obligations prior to the respective deadlines.

Sample Answer: The provisional research timeline for my proposal is designed to ensure systematic progress and timely completion of all research objectives. My timeline is divided into five phases:

Preparation Phase (4 weeks): In this initial stage, I will conduct a thorough literature review to familiarize myself with existing research and identify potential gaps. Simultaneously, I will finalize the research questions and establish the overall framework for my study.

Data Collection and Analysis (8 weeks): During this phase, I will gather primary data through surveys and interviews, ensuring data collection aligns with ethical guidelines. Once collected, I will proceed with data analysis, utilizing appropriate statistical methods to extract meaningful insights.

Literature Integration (4 weeks): Building upon the analyzed data, I will integrate my findings with existing literature to provide a comprehensive context for my research.

Drafting and Revision (6 weeks): I will dedicate this phase to writing the research proposal. The initial draft will be critically reviewed and refined through multiple iterations to enhance clarity and coherence.

Finalization and Submission (1 week): In the final phase, I will incorporate feedback from peers and advisors and polish the research paper to its final form. The completed research paper will be submitted by the designated deadline.

This provisional timeline, spanning 23 weeks, allows for flexibility and contingency plans to accommodate unforeseen challenges. Regular progress assessments and adjustments will be made to ensure timely completion and adherence to all obligations.

12. Who are the demographics who will be most interested in your research?

An important aspect of your research to think about will be who will be the most interested in reading it, as well as who it impacts the most.

Sample Answer: The demographics most interested in my research are likely to be professionals and policymakers within the healthcare industry. Given the focus of my research on implementing technology-driven solutions to enhance patient care and improve healthcare outcomes, healthcare practitioners, administrators, and researchers would find the findings particularly relevant.

Additionally, technology enthusiasts, innovators, and entrepreneurs interested in the intersection of healthcare and technology are also expected to show interest in the research. This group may be keen to explore potential commercial applications of the proposed solutions or seek opportunities for collaboration.

Moreover, the research would significantly impact patients and healthcare consumers. As technology increasingly plays a vital role in healthcare delivery, patients would be interested in understanding how these advancements can positively influence their healthcare experiences and overall well-being.

To ensure the research's reach and impact, I will disseminate the findings through academic publications, conferences, and workshops. Additionally, I will aim to engage with relevant professional organizations, healthcare institutions, and technology forums to stimulate interest and foster practical applications of the research outcomes.

By targeting these demographics, the research can make a meaningful contribution to the field of healthcare technology and help drive advancements that benefit both healthcare providers and patients alike.

13. What do you hope to be the significance of your research?

This is the “So what?” of your research. Will your research have lasting impacts? Evaluate which current issues your research could resolve.

Sample Answer:

The significance of my research lies in its potential to revolutionize healthcare delivery through technology-driven solutions. By addressing current issues such as inefficiencies in healthcare systems, lack of patient engagement, and suboptimal outcomes, my research aims to foster lasting impacts. Implementing technology to improve patient care, streamline processes, and enhance healthcare accessibility could lead to better health outcomes, reduced costs, and an overall improvement in the quality of healthcare services.

14. Are there any ethical issues or debates surrounding your research project?

Some projects are directly tied to ethics and moral issues that are currently being debated. It would be important to mention any ties to these issues and how your research is part of a larger conversation.

Sample Answer: While my research primarily focuses on technology-driven solutions to enhance healthcare, there are potential ethical considerations surrounding data privacy and security. As the research involves collecting and analyzing patient data, ensuring the confidentiality and informed consent of participants is paramount. Additionally, discussions about the responsible use of artificial intelligence in healthcare and potential biases in algorithms are relevant to the larger conversation on the ethical implications of technology in healthcare. Addressing these issues will be crucial to maintaining the integrity and societal benefit of the research.

15. Do you have any personal predictions for the outcome of your research?

If you haven’t yet conducted surveys or a thorough literature review, relay what you think will happen and any other concerns to your supervisor.

Sample Answer: As of now, without conducting surveys or an extensive literature review, I anticipate that the research will demonstrate the potential of technology in positively impacting healthcare outcomes and patient experiences. However, I am also aware that challenges related to data security, technology adoption, and ethical considerations may arise during the research. I will keep my supervisor informed about any unexpected findings and concerns throughout the study to ensure a comprehensive evaluation of the research outcomes.

Now that you have seen some sample answers, here are some additional questions you can take on:

What sample groups are you using and why?
What secondary sources do you plan to use?
What do you believe is the strongest point in your research?
Are there any biases that could exist in your research or your secondary sources?
What are some ways your findings will be put into practice?
What was the approach you took when starting your project?
What phenomenon are you trying to understand with this research?
How has your research project changed from when you started this degree?
Do you see any foreseeable weaknesses or blind spots in your study?
What measurement instrument did you use for this research?
What theoretical framework is your research based on?
Is the literature you chose up to date?
What pertinent information have you found so far?
Does your research have any use for policy makers?
What do you plan to do with this research project once you have graduated?

When you are wondering, “should you pursue a master’s or a PhD?” , you truly need to consider the importance of research within the discipline you choose. Part of being an academic is the ability to contribute to the field and, by extension, society as a whole. The research proposal and the subsequent dissertation may be the last step to complete your degree, but it is also can be the first real step of your professional career.

Any meeting with your supervisor or instant where you have to defend your work is simply part of the process of being a working academic. This can have lasting implications for the future of your career, as knowing how to conduct and present research effectively is key to learning how to find a job in academia . That being said, the first step is putting yourself in the best position to succeed. Using PhD consultants can make all the difference for your project. If you are currently applying to graduate school, these trained experts can help you get into the school of your dreams or assist with finding programs that suit your skillset. They can also provide pointers on your research, as many of them have been in your shoes before.

A research proposal is a concise and structured document that outlines the key objectives, methodology, and significance of a proposed research project, aiming to convince others about the value and feasibility of the study.

A typical research proposal for a doctoral thesis is usually between 10 to 20 pages, depending on the specific requirements of the academic institution and the complexity of the research project.

To find the right research topic for a doctoral thesis, consider your interests, expertise, and the significance of the topic in your field. Engage with relevant literature, consult with advisors and experts, and identify gaps or unresolved issues to narrow down your focus.

Yes, you can and you should include your research on your grad school CV .

Most graduate programs will ask you to defend your research proposal. However, if it’s a smaller project, a review of the proposal may be sufficient.

To prepare for a research proposal or thesis defense, thoroughly review your research work, anticipate potential questions, and practice presenting your findings in a clear and concise manner to effectively communicate your research objectives, methodology, and results.

Some mistakes to avoid when writing a research proposal include: lack of clarity in research objectives, insufficient literature review, neglecting to address potential limitations, and failing to align the proposal with the funding agency's guidelines or the university's requirements.

Yes, you can always reach out to thesis writing services for some guidance.

Want more free tips? Subscribe to our channels for more free and useful content!

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The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

by Jeffrey Henning | Jul 20, 2023 | Blog

A good friend of mine has been a freelance journalist for over 25 years. He’s seen little increase in the amount he makes per word or per article over all that time: what gains he has made have come through increased productivity. And if an idea is going to take too much work to develop into a story, he’ll go on to the next idea instead.

Don’t let it be your idea for a story that he passes over.

If you are pitching a newsmaker survey done by your organization or by one of your clients, make sure that you have answered all the most common questions a journalist would have about that research up front. That way they won’t need to call or email you to get details they consider important. Or worse—decide that’s too much trouble and move on to the next pitch.

Fortunately, it’s easy to know the survey methodology questions that reporters will want answered. Since 2007, the American Association of Public Opinion Researchers and the Poynter Institute have trained reporters to ask key questions about survey research results . And the National Council of Public Polls (NCPP) has published its own list of questions for journalists to ask about surveys, now on its third edition: 20 Questions A Journalist Should Ask About Poll Results .

Comparing the two documents shows the most common questions journalists are advised to ask about surveys:

Who paid for the poll and why was it done?
Who ran the poll?
How many people were interviewed?
How were those people chosen? (Probability or nonprobability sample?)
What area or what group were people chosen from? (Adults, online consumers, marketing staff?)
Are the results based on the answers of all the people interviewed?
When were the interviews conducted?
How were the interviews conducted?
How was the poll conducted? (Online, by telephone, face-to-face?)
What’s the margin of sampling error, if applicable?
What questions were asked?
What order were the questions asked in?

While most news releases include a paragraph about the survey methodology, in the interests of space such statements are often short and don’t always answer all the questions reporters are trained to ask. Make sure yours do.

In addition to providing a methodology statement that answers these questions, we always compile an appendix showing the order and wording for every reported question, along with the topline results for each.

The more survey methodology questions that you can answer in advance for journalists, the more likely they are to write about your survey rather than pass over it!

Author Notes:

Jeffrey henning.

Ten-Minute Methodology: How to Ask Good Research Questions

By Harold Henderson, CG ®

Genealogists are often confused. It comes with the territory. We can’t always avoid it, but we would prefer not to wallow in it. Have you ever had a conversation (with yourself or someone else) that began something like this made-up one?

I would like to find out if Joseph born about 1785 who married “unknown” is my fifth great-grandfather, or sixth. Who did Joseph marry? Who were the children? When and where were they born? Is Joseph the father or grandfather of my Jerome J. Jenkins, and if Joseph is not his father then who? And what about Jemima living in Joseph’s household in 1850? Is she his wife?

To escape this confusion, we need to slow down. In particular, we need to ask one question at a time—and make that question specific.

A good research question does two things. First, it identifies a unique individual. (Sometimes it might be a group or an event, but let’s keep it simple for now.) Second, it specifies what we want to learn about that individual. [1]

We can improve the question by working from the known to the unknown and leave the suppositious Joseph on the shelf for now. But even “Who is Jerome’s father?” doesn’t identify a unique individual. There are too many Jeromes. Better would be, “Who is the father of Jerome J. Jenkins who was born about 1832 in Kentucky and lived in Hamilton County, Ohio, in 1850?” This question identifies a specific individual (Jerome J. Jenkins) and the specific information we’re looking for (his father). It’s specific enough that we can measure a proposed answer against the Genealogical Proof Standard. [2]

Of course, as genealogists we really want to know all about Jerome , so this procedure may strike us as awfully narrow. But a specific question is a magical thing. By concentrating our attention we focus on the right person and learn more than we expected about him. For instance, we might

follow Jerome through later censuses and check to see if a possible sibling or a candidate father shows up in or near his household;
locate Jerome’s death record (Does it name a father or a county of birth?);
seek out a late second marriage record (Does it name a father or a county of birth?);
check for any appearance in county history “mug books” where he settled;
check his or his children’s marriage records for a church affiliation that might yield information; and
find what role Jerome played in the Civil War (If he served, did his muster roll name a county of birth? Did he or any dependents apply for a pension?).

If we find a possible birthplace and a candidate for a father and/or siblings, we can seek out their records, especially the candidate father’s probate. If looking forward doesn’t help, we might cast a wider net and

review the 1840 census for heads of Jenkins households in Kentucky containing boys aged 5–10; and
look for Jerome in Hamilton County land records and start building a list of friends, associates, and neighbors who might lead back to Kentucky.

And so forth, depending on what turns up in the process. Obviously any leads or contradictions (such as other census records saying he was born in Indiana instead of Kentucky) could redirect the search drastically.

Thorough research for Jerome’s father will inevitably pull in more than just that relationship. When we pursue the answer to this one question, we find ourselves gathering information that answers other questions and even starting to fulfill our original naïve wish to learn “everything” about Joseph.

And we’re sticking with our one question. We don’t start by googling a name and staring at dozens of probably irrelevant results. We follow a strategy that could provide a firm foundation for the next question we ask.

Seek specifically, and ye shall find abundantly!

[1] Genealogy Standards: 50 th Anniversary Edi tion (Nashville, Tenn.: Turner Publishing, 2014), Standard 10, “Effective Research Questions,” 11–12. [2] “The Genealogical Proof Standard,” Board for Certification of Genealogists (https://www.bcgcertification.org/resources/standard.html : viewed 22 January 2016).

The words Certified Genealogist are a registered certification mark, and the designations CG, CGL and Certified Genealogical Lecturer are service marks of the Board for Certification of Genealogists®, used under license by board certificants after periodic evaluation.

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Articles Published by Certified Genealogists June through December 2023

BCG FREE WEBINAR “Why Standards Are For Everyone” by LaBrenda Garrett-Nelson, JD, LLM, CG®, CGL℠, FASG

Reminder! Register for BCG’s Reisinger Lecture Series: Five Free Lectures on Friday, 20 October 2023

BCG FREE WEBINAR “Follow the Trail of Records and DNA from Ireland to Oregon (1810–1860)” by Karen Stanbary, CG®

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Market Research

30 market research questions for startups to ask

Business owners say that a lack of market research is one of the top reasons that businesses fail. It’s proof that while good ideas are powerful, they’re not enough to ensure the success of your startup.

If you want your new business to thrive, then robust market research is a necessity. And an essential part of the process is asking the right market research questions for startups.

In this article, we’ll discuss types of market research, review why market research is important for startups, and outline methods for conducting a market research survey. Then we’ll help you get started by sharing 30 example market research questions for startups to ask and highlighting how Jotform can help startups create the perfect market research survey.

The benefits of market research for a startup

Market research is the process of collecting data about the audience for a product or service (such as information on their attitudes, opinions, buying behavior, level of customer satisfaction, and awareness of your brand). This data is then combined with research on market size, competitors, and industry trends.

You can use the insights you’ve gathered from this research to create or enhance a positive user experience, improve your brand’s products and services, differentiate your company in the marketplace, and make other decisions that will ensure your startup succeeds.

While it certainly would be disappointing to discover that there’s no market for your potential solution, understanding this before you sink months or years of your blood, sweat, and tears into a project will save you a lot of headache and heartache going forward.

Market research can be helpful in many other ways. It allows you to

Test your ideas
Clarify and understand your ideal client profile (ICP)
Attract investors by gathering data that proves the viability of your idea
Differentiate your startup by analyzing the competition
Identify market gaps where you have a competitive advantage
Mitigate risk and boost the odds of success
Determine the right pricing strategy
Gather insights for developing your marketing and branding strategy
Improve your current product or service based on customer feedback
Understand shifts in the marketplace so you can adapt your business accordingly

Market research can provide a solid road map for making the kind of informed, data-driven decisions that will help you navigate the twists and turns along the way to startup success.

Types of market research

The two main types of market research are primary research and secondary research.

Primary market research is the process of gathering market data directly from your target audience through methods such as in-person interviews, questionnaires, online surveys, phone interviews, focus groups, and existing customer reviews.

Secondary market research is the process of reviewing information third parties have collected and shared via industry publications and studies, academic journals, news sites, white papers, and public databases.

Primary and secondary research can be both qualitative and quantitative. With qualitative research , you discover how your target audience thinks and feels, often by asking open-ended questions on a survey or reviewing interview transcripts. With quantitative research , the data you gather is numbers-based and measurable, such as test scores, website traffic numbers, subscriber counts, or numbers and percentages you’ve gathered from survey question responses.

Methods for conducting a market research survey for startups

A market research survey for startups should aim to collect reliable data on the target audience, competitors, and industry trends. This data can help you create an effective marketing strategy that appeals to your ICP, a value proposition that differentiates your startup from competitors, and an understanding of trends in your market.

There are several reliable methods for collecting market research data. Four common approaches include in-person interviews, telephone interviews, focus groups, and online surveys .

In-person interviews

Interviews are one-on-one conversations with people in your target market. You can conduct them through video if a face-to-face meeting isn’t possible. In-person interviews allow you to read non-verbal cues, which can be helpful for getting context you wouldn’t otherwise have access to.

Telephone interviews

Telephone interviews involve asking your participants questions over the phone. Because respondents aren’t meeting face to face or on camera with an interviewer, they may feel more comfortable answering questions and sharing more information. That said, not many organizations use phone surveys these days because many people won’t answer a call from a number they don’t recognize.

Focus groups

Like interviews, focus groups are also conducted in person, but they involve a small group of people who are representative of the target market. In this setting, a trained moderator asks questions about participant opinions, interests, and tastes related to a product or service, user experience, company branding or marketing, or competing products and services.

Online surveys

This method of conducting market research involves distributing surveys via email, a website, or social media. Online surveys often have a higher response rate than other methods because they are convenient for respondents — anyone with an internet connection can complete them online on any device.

Advantages of online surveys for conducting market research

Online surveys are a popular and powerful way to conduct market research because of their many advantages:

They offer an easy, low-cost way to collect lots of data, which means you can get a statistically reliable sample to base your decision-making on.
The data you gather with online surveys is usually straightforward to analyze.
You can use them to reach a specific target market.
You can use them to collect both qualitative and quantitative data on customer preferences, market trends, and more.
You can distribute them to anyone with an internet connection in any location around the world.
Participants can access them easily and complete them more quickly.
Because online surveys can be anonymous, respondents may be more likely to share their honest thoughts and opinions.
They’re more accurate than other methods because respondents record their answers directly into the survey, rather than having someone else record responses.
You can analyze results quickly and share them easily with others.

30 example market research questions for startups

There are several question types you can include in your market research survey, such as yes/no or single choice questions, multiple choice questions, open-ended questions, star rating questions, ranking questions, and more.

Let’s take a look at 30 example market research questions for startups.

Yes/no or single choice questions

Do you ever purchase products/services in this category?
Have you purchased our product/service before?
How many other products like this do you own?

Multiple choice questions

How many similar products/services like ours have you tried?

[0; 1–2; 3–4; 5 or more]

What’s your main source of information for products/services like ours? [Include a list of options.]
Which of these companies have you purchased this product from in the past six months? [Include a list of competitors.]
What would you be willing to spend on an effective product/service in this category? [Include a list of price categories.]
How do you prefer to purchase products like ours? [Include a list of choices: online, in the store, or through a mobile app.]

Star rating questions

You can introduce these questions with instructions like: Please select an answer between 1–5 stars, with 1 being the lowest rating and 5 being the highest.

How would you rate our customer service?
How would you rate our product selection online?
How would you rate the ease of using our communication channels to contact us?

Ranking questions

On a scale of 1–5, how would you rate the effectiveness of our product/service?
Which product features do you use the most? Rank them in order, from most to least.
In order of importance, please rank the top three things that persuaded you to consider our product rather than a competitor’s.
On a scale of 1–10, how likely are you to recommend our product/service to your friends, family, and colleagues?

Checkbox questions

Which of the following features do you use in our app? [Include a list of 4–5 app features.]
Which of the following features are most important to you when considering a product or service in this category? [Include a list of 4–5 features of your product/service.]

Open-ended questions

What has the greatest influence on your purchasing decisions: price, quality, ease-of-use, or something else?
What was your biggest concern about purchasing our product/service?
What were your first impressions of our product/service?
What do you like most about our new product/service?
What do you like least about our new product/service?
What do you wish our product/service did that it doesn’t do?
What feature do you think we should add to help improve the product experience for you?
How would you feel if this product/service was no longer available?
What challenges do you currently face in your industry (related to this product/service)?
What problem were you trying to solve by buying a product/service in this category?
What similar products/services have you used to solve this problem in the past?
Describe what was happening the day you decided to solve this problem.
Is there anything else you’d like to add that wasn’t addressed in any of the previous questions in this survey?

Create a market research survey for your startup with Jotform

You can easily create a survey using one of Jotform’s 70-plus marketing survey templates . Simply choose a template and customize it to match your goals and your company’s branding. Then share it with a link, through email, or by embedding it on your website to start collecting responses.

The free market research survey template is fast and easy to set up. It allows you to collect demographic information such as age, gender, household income, and education level, and its multiple-choice format makes it simple for respondents to complete. Customize it with your company logo, change the text and colors, and you’ll be ready to go. Or for another option, choose this market research template .

It’s easy to embed surveys in a website , and thanks to Jotform Tables , you can collect, organize, and manage data as well as track survey responses in an all-in-one workspace. Finally, Jotform Report Builder allows you to visualize your survey results and turn them into beautiful, professional reports and presentations that automatically update with each new submission. You can present your reports or share them in seconds — for free.

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How to Answer the Interview Question: “What Is Your Greatest Accomplishment?”

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How to Answer the Interview Question: “What Is Your Greatest Accomplishment?” was originally published on WikiJob.

“What is your greatest accomplishment?” is one of the most challenging behavioral questions you can be asked during a job interview.

As children, we are often taught to practice humility; to not show off in social situations because it is considered rude. Consequently, as adults, we often feel awkward discussing our greatest achievements, even if we are asked about them directly. We subconsciously worry we are coming across as unlikeable or obnoxious.

Of course, in many situations, including at work, humility is a useful trait. But the entire purpose of a job interview is to convince your interviewer that you are the best person for the job. So, start embracing what makes you great.

This article will outline the purpose of behavioral interview questions and help you understand what your interviewer is really looking for when they ask about your major accomplishment. It will then explain how to prepare your answer and provide some sample answers to help you get started.

Why Interviewers Ask “What Accomplishments Are You Most Proud Of?”

Contrary to what your subconscious is trying to tell you, your interviewer isn’t attempting to trick you into revealing arrogance when they ask the ‘greatest achievement’ job interview question. They just want to know what it is that makes you stand out from the crowd.

How to Choose Your Major Accomplishments With the STAR Interview Method

As with all behavioral interview questions, it is crucial that you practice in advance.

TopInterview is a network of expert career coaches focused on demystifying the interview process and instilling confidence in job seekers across the US. Job seekers work one-on-one with professionals experienced in HR and recruiting practices to create custom interview strategies and get the practice they need to impress at their next interview.

The best way to describe your greatest achievement while only including relevant information is to use the STAR interview method. The acronym works as follows:

S = Situation. In what context did your greatest accomplishment occur?
T = Task. What challenges did you face or what goal did you want to achieve?
A = Action. What action did you take? What skills did you use?
R = Result. What was the result? What did you learn from the experience? Why is this your greatest accomplishment?

Ideally, you should talk about a workplace accomplishment. However, you could refer to school, volunteering or even your hobbies, so long as you demonstrate transferable skills and prove you are the best person for the job.

‘My greatest achievement’ examples could include:

Giving a great presentation at work.
Beating sales targets.
Training for and completing a marathon.
Organizing a successful charity event.
Mentoring a coworker or fellow student.

Now you know how to structure your answer and the common pitfalls to avoid, here are some examples of accomplishments using the STAR technique to help you prepare your own.

Step 1. Think About Your Values and Best Qualities, and Try to Highlight Them

What does your greatest achievement say about what you value in life? How does this make you perfect for the job?

For example, you might have been named the top salesperson at your company last year. You consider this your greatest accomplishment because you value hard work and making people happy. You always come to work with a smile, you do your best to get to know your target customer and adapt your sales techniques to each customer’s needs, and you make it your personal goal to go above and beyond the targets set for you.

This tells your interviewer that:

You are passionate about customer service and you aim to exceed the expectations of your customers and employer.
You are a hard worker, a positive and adaptable person, and you have excellent communication skills.
You are ambitious and thrive on quantifiable targets and results.

Consider working backwards to ensure you highlight your best qualities sufficiently.

Step 2. Research the Job and Company

Think about the skills and qualities valued by the company and tailor your answer to demonstrate some of these.

The best way to start your research is to review the job description , as it will list the skills necessary to fulfil the responsibilities of the job. You could also:

Browse the company’s website, blog and LinkedIn profile for previous projects, achievements and client testimonials.
Read news articles about the company.
Read online employee reviews of the company.

Step 3. Be Honest

It is tempting to embellish the truth, or even lie, because you worry your greatest achievement is not good enough or you can’t think of anything that qualifies.

Remember, your interviewer isn’t expecting you to have eradicated world hunger. What qualifies as a ‘greatest achievement’ is subjective and personal to you.

So long as you can demonstrate skills and qualities that set you apart from other candidates, the interviewer will not mind which accomplishment you choose to discuss.

Step 4. Be Specific

Your answer should be clear and detailed. Avoid using vague language such as, “I oversaw a project.” Explain what the project entailed and what your role in it was.

Step 5. Ensure Your Accomplishment Is Recent and Relevant

Learning to use a word processor on your computer might have been impressive several decades ago when typewriters were the norm. Today, almost every job candidate is expected to know how to type on a computer.

Make sure your answer is relevant to today’s job market and the skills required of today’s candidates. Often this means using an example that happened relatively recently.

“Tell Me Your Proudest Accomplishment or Greatest Achievement” Sample Answers:

It is likely that the company received numerous, if not dozens of applications for the same job. Therefore, one of the purposes of the interview is to assess which candidates stand above the rest.

“What is your greatest accomplishment?” or “What is your greatest professional achievement?” is an example of a behavioral interview question, commonly used in interviews to assess skills and competencies through discussions about your past experiences.

Some other examples of behavioral questions include:

“Tell me about a time you demonstrated leadership.”
“Tell me about a time you failed.”
“Describe a time you solved a difficult problem.”

“What is your greatest achievement?” and its similar variations are designed to evaluate:

What you value most in life, how this can benefit the company and whether you are a good fit for the company’s culture.
How you view success and whether this coincides with the company’s commercial goals.
Whether you possess desired soft skills such as communication, leadership potential, teamwork, adaptability, creativity and problem-solving.
Whether you have ambition and a drive to succeed. For example, if you had to fight hard for your greatest achievement.

101 Interview Questions You’ll Never Fear Again

Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED.

Typical Mistakes to Avoid

Steer clear of any of these:

Rambling – A long-winded answer will indicate to your interviewer that you are unprepared. Using the STAR interview method to ensure you are only mentioning the key points is an easy way to avoid this problem.
Indecisiveness – Don’t give your interviewer a long list of possible achievements because you cannot decide which one to discuss. Prepare your answer in advance, so you don’t have to think up an accomplishment on the spot.
Trying to be funny – For example: “ My greatest achievement was when I managed to get to work on time for once. Just kidding, my real greatest achievement is… ” There can be a time and a place for humour in a job interview, but it is not when the interviewer has asked you a serious question.
Putting others down to make yourself look better – Do not fixate on others’ failures or use them to make your accomplishment seem more impressive, even if your accomplishment involves you correcting someone else’s mistake. For example: “ One time, a coworker completely messed up and deleted loads of files. He tried to recover them but he was never very good at his job so, needless to say, he was unsuccessful. In the end, I felt obligated to step in. Of course, I succeeded where he failed. ” Other people’s shortcomings may be incidental to your story, but focusing on them will make you appear unprofessional or suggest that you are insecure. Focus on your own qualities instead.

Examples of Bad Answers

“What’s my greatest achievement? I’m not sure.

“Maybe the time I stopped two coworkers arguing? Is that an accomplishment?

“One time I gave a great presentation at work… Or once, I raised £600 for a sponsored run, but I guess it wasn’t a great accomplishment because I gave up in the middle and had to return the money to my sponsors.”

Why this answer is bad:

The candidate has vocally expressed indecisiveness, which is not an attractive trait in a potential employee.
They rambled but failed to expand on any of their accomplishments or talk about their skills.
They ask the interviewer for reassurance, indicating they have low confidence.
They mentioned an accomplishment but then reduced its impact by expressing doubt about its worth.

“My greatest accomplishment is finally passing my driving test. I actually failed four times and passed on my fifth attempt.

“The first time I failed was because I was speeding. The other times weren’t my fault. I was so happy when I finally passed. I’m a great driver.”

The situation is irrelevant in a work context.
The answer does not specify any key skills or values which would make them a great job candidate.
The candidate focuses on their failures rather than their successes.
The candidate disparages others in an attempt to make their achievement appear more impressive.

What Is Your Greatest Achievement Sample Answer

Now you know how to structure your answer and the common pitfalls to avoid, here are some sample answers using the STAR technique to help you prepare your own.

“My Greatest Achievement” Example Answer 1

“My greatest accomplishment is when I took over a children’s reading group in my current position as a Library Assistant.

“Children between the ages of 7 and 12 can come to the library on a Saturday morning, we read a chapter of a book together and then we discuss it.”

“At the time, my official responsibility was to provide customer service at the front desk. However, one of our Library Supervisors retired and no replacement was hired. Due to the lack of staff, the library made the difficult decision to cut the weekly children’s reading group._”

“I was saddened to hear about the disappointment felt by the children and their parents. I volunteered to change my shifts so I worked on a Saturday morning and could run the reading group.

“I am now the leader of the group. I help choose the books we read, prepare questions for educational discussion and organize games and other activities.”

“We get around five to ten children per session. Their parents are so grateful we were able to continue the group and I enjoy interacting with children who love to read.”

Why this answer is good:

This answer says great things about the candidate’s priorities: they value education, community and childhood development.
The example is relevant to the workplace.
The candidate showed initiative by taking over the group.
They show great management skills and leadership potential through their ability to organize and run the group.
They also show skills in communication, adaptability, teamwork and problem-solving.

“My Greatest Achievement” Example Answer 2

“My greatest accomplishment occurred in my previous position as HR Administrator.”

“I noticed team members often had difficulty locating specific files – which reduced productivity, particularly during busy periods.”

“So I took the initiative to implement a team filing system. I scanned every vital document, which I then saved to shared folders on our computer system.”

“At the end of the month, our time sheets indicated that the time spent looking for files had reduced by several hours.”

The candidate has demonstrated skills such as resourcefulness, creativity, innovation, teamwork, adaptability and problem-solving .
Their project was successful, giving weight to the accomplishment.

Final Thoughts

You should now be able to prepare a well structured and detailed answer to the behavioral interview question, “What is your greatest accomplishment?”. Below is a summary of the key points covered in this article:

Get comfortable with talking about yourself.
Ensure your answer is structured well and only includes relevant information, by using the STAR interview method.
Ensure your greatest accomplishment is work-related or demonstrates skills which can be directly applied in the workplace.
Research the job and company and tailor your answer accordingly.
Focus on your best qualities and what makes you stand out.
Be concise, avoid rambling and don’t lie or embellish the truth.

Finally: practice. The best way to approach behavioral interview questions is to prepare in advance. This way you will know exactly what you are going to say when you are asked about your greatest accomplishment.

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Research Questions – Types, Examples and Writing Guide

Research Questions

Types of Research Questions

Descriptive Research Questions

Exploratory Research Questions

Explanatory Research Questions

Predictive Research Questions

Evaluative Research Questions

How to Choose Research Questions

How to Write Research Questions

Examples of Research Questions

Applications of Research Questions

Characteristics of Research Questions

Purpose of Research Questions

Advantages of Research Questions

Limitations of Research Questions

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Muhammad Hassan

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How To Choose Your Research Methodology

Overview: Choosing Your Methodology

1. Understanding the options

2. How to choose a research methodology

Factor #1: The nature of your research

Need a helping hand?

Factor #2: The disciplinary norms

Factor #3: Practicalities

Constraint #1: Data access

Constraint #2: Time

Constraint #3: Money

Constraint #4: Equipment & software

Constraint #5: Your knowledge and skillset

Recap: Choosing a methodology

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How to Write a Research Question: Types and Examples

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Assessing Impact and Relevance

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Personal Insights and Journey in Research

Frequently Asked Questions

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Final Thoughts

Chapter 11. Interviewing

Types of Interviews

Creating an Interview Guide

Type of Questions

Background/Demographic Questions

Temporality

Question Sequence

Probes and Flexibility

The Final Question

Conducting the Interview