state the importance of personal presentation and professional image

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EP039: Your Professional Image in the Workplace. Why Is It Important?

Why is your professional image important in the workplace? Why should people care what you wear to work? Your professional image and your appearance play an important role in your leadership brand and reputation. They send a message to your coworkers, boss and clients and also impact how you feel about yourself.

As you advance into leadership, it’s important you understand the image you’re putting across through your outfit. Does that image help you look like leadership material, or not?

What will you learn in this episode?

In this episode of The Leadership Pod, I delve into your professional image in the workplace and why it’s important. 

I talk about:

• First impressions and the impact of your professional image.
• The Halo Effect and how this impacts how others see you.
• Professional image and level of credibility.
• Authority and your professional image.
• Professional image and your inner feeling of confidence.

Listen on the podcast platform of your choice (Apple Podcasts, Spotify, Google etc)

Discount link for Business Etiquette 101 video course:

What you learn in this episode is drawn from my Bestselling Udemy course, Business Etiquette 101: Social Skills for Success.

Check out this course and access your discount link here.

Promo code is: BE101-EP039-PROMO

*Please note this discount link expires November 12 2020 8pm PST. After that, the course will be more expensive.

Resources Mentioned in this Episode

• Business Etiquette 101: Social Skills for Success (Discount link to course. Promo code is BE101-EP039-PROMO).
• YouTube Channel, Leadership for New Leaders
• Episode 19, “Psychology of How First Impressions Are Formed”

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• Business Etiquette 101: Social Skills for Success
• Powerful, Confident Body Language for Women
• Leadership Presence 30 Day Challenge

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Thank you so much for listening to this episode of The Leadership Pod!

Kara Ronin is the founder of Executive Impressions. She is an executive coach who specialises in leadership presence, social skills and business etiquette. She is also the creator of Bestselling Udemy course, Business Etiquette 101. Kara’s advice and unique perspectives have been featured in Time Inc., Business Insider, Ignites Europe (a Financial Times Service), The Muse, The Local France, The West Australian, and more. Kara works regularly with lawyers, investment bankers, and finance professionals to help them build presence, authority and influence in business. Get Kara's insights delivered straight to your inbox

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How important is Personal Presentation in the Workplace?

• June 21, 2022

The short answer …VERY!

Personal presentation is how you portray yourself to other people. It includes the way you look, speak and move and is part of your communication skills. Communication is one of the most important life and work skills you need to be successful 🤓

Your personal presentation is made of: 👗Appearance – from wearing well presented clothes. 🗣Body Language – From the way you smile to the way you shake hands and your ability to make eye contact.

🧠Behaviour – your attitudes and behaviours towards situations and people are part of your your personal branding.

Within the first few seconds, we are judged based on our appearance and body language 😬

✨ Tips for making the most out of your Personal Presentation include:

✅ Dressing for the occasion. Don’t change your entire style every time you have to present. This is about adapting your own style to the situation.

✅ Practice power moves – Standing tall, power stances first thing in the morning, shoulders back – these contribute to looking confident.

✅ Affirmations – Make a list of your “I am” statements for those important occasions.

I am currently taking bookings for 1 day corporate workshops on Personal Presentation. If this is something you are interested in please feel free to email me at:  [email protected]

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Why personal presentation is so important

Did you know it takes only a few seconds to form a first impression of someone?

An employer will have likely formed an impression of you before you’ve even had a chance to say hello.

Why is good personal presentation so important when meeting employers?

First impressions are really important when meeting employers. Employers will likely make assumptions about you based on how you look and dress. To make a positive first impression, take some time to think about what message your personal appearance and body language might be sending.

Consider the following:

• Your physical appearance. Are you wearing clean and neat clothes? Is your hair clean and brushed?

Dressing well shows the employer you are taking them seriously. It can also help you feel more confident and professional.

• Your body language . Are you smiling? Making eye contact? Is you posture good?

Positive body language can show the employer that you are genuinely interested in meeting them.

• How you speak to and get along with others. Are you being friendly and polite to everyone you meet?

This can show an employer how well you interact with others around you. This can also show them how you might fit into their workplace.

These tips can help you ensure you make a good first impression:

1. dress the part.

Think carefully about what to wear to an interview.

Show the employer that you are serious about the job by putting effort into your clothing.

So what should you wear? 

• For a professional office job. Wear business attire (clean and ironed). Keep makeup and jewellery to a minimum.
• Casual and less conservative setting (for example retail, hospitality or a trades position). Try to dress up rather than down and go for neat, clean and ironed at a minimum. Remember that what you see workers wearing on the job might not reflect what the employer expects applicants to wear at an interview, so always dress a little better.

2. Do your hair

Make sure your hair is clean and tidy. If it is long, tie it back so it's not in your eyes. Employers have told us that applicants who have untidy or dirty hair do not leave a good impression.

3. Watch your body language

Employers are impressed by job seekers who:

• smile and are friendly
• make eye contact
• have good posture (it makes you appear more confident).

Practise meeting an employer for the first time in front of a mirror. This can give you immediate feedback on how you appear to an employer.

These tools can help you:

Networking and personal presentation.

Tips to help you network and present you best self to employers.

Personal presentation tips

Tips on presenting well at interview.

Succeeding at job interviews

Use this workbook to help you prepare for a job interview.

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How to make a great first impression on employers.

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How to succeed at job interviews

Creating a Positive Professional Image

As HBS professor Laura Morgan Roberts sees it, if you aren't managing your own professional image, others are.

"People are constantly observing your behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout your workplace," she says. "It is only wise to add your voice in framing others' theories about who you are and what you can accomplish."

There are plenty of books telling you how to "dress for success" and control your body language. But keeping on top of your personal traits is only part of the story of managing your professional image, says Roberts. You also belong to a social identity group—African American male, working mother—that brings its own stereotyping from the people you work with, especially in today's diverse workplaces. You can put on a suit and cut your hair to improve your appearance, but how do you manage something like skin color?

Roberts will present her research, called "Changing Faces: Professional Image Construction in Diverse Organizational Settings," in the October issue of the Academy of Management Review .

She discusses her research in this interview.

Mallory Stark: What is a professional image?

Laura Morgan Roberts: Your professional image is the set of qualities and characteristics that represent perceptions of your competence and character as judged by your key constituents (i.e., clients, superiors, subordinates, colleagues).

Q: What is the difference between "desired professional image" and "perceived professional image?"

A: It is important to distinguish between the image you want others to have of you and the image that you think people currently have of you.

Most people want to be described as technically competent, socially skilled, of strong character and integrity, and committed to your work, your team, and your company. Research shows that the most favorably regarded traits are trustworthiness, caring, humility, and capability.

Ask yourself the question: What do I want my key constituents to say about me when I'm not in the room? This description is your desired professional image . Likewise, you might ask yourself the question: What am I concerned that my key constituents might say about me when I'm not in the room? The answer to this question represents your undesired professional image .

You can never know exactly what all of your key constituents think about you, or how they would describe you when you aren't in the room. You can, however, draw inferences about your current professional image based on your interactions with key constituents. People often give you direct feedback about your persona that tells you what they think about your level of competence, character, and commitment. Other times, you may receive indirect signals about your image, through job assignments or referrals and recommendations. Taken together, these direct and indirect signals shape your perceived professional image , your best guess of how you think your key constituents perceive you.

Q: How do stereotypes affect perceived professional image?

A: In the increasingly diverse, twenty-first century workplace, people face a number of complex challenges to creating a positive professional image. They often experience a significant incongruence between their desired professional image and their perceived professional image. In short, they are not perceived in the manner they desire; instead, their undesired professional image may be more closely aligned with how their key constituents actually perceive them.

What lies at the source of this incongruence? Three types of identity threats—predicaments, devaluation, and illegitimacy—compromise key constituents' perceptions of technical competence, social competence, character, and commitment. All professionals will experience a "predicament" or event that reflects poorly on their competence, character, or commitment at some point in time, due to mistakes they have made in the past that have become public knowledge, or competency gaps (e.g., shortcomings or limitations in skill set or style).

Members of negatively stereotyped identity groups may experience an additional form of identity threat known as "devaluation." Identity devaluation occurs when negative attributions about your social identity group(s) undermine key constituents' perceptions of your competence, character, or commitment. For example, African American men are stereotyped as being less intelligent and more likely to engage in criminal behavior than Caucasian men. Asian Americans are stereotyped as technically competent, but lacking in the social skills required to lead effectively. Working mothers are stereotyped as being less committed to their profession and less loyal to their employing organizations. All of these stereotypes pose obstacles for creating a positive professional image.

Members of negatively stereotyped identity groups may experience an additional form of identity threat known as "devaluation.”

Even positive stereotypes can pose a challenge for creating a positive professional image if someone is perceived as being unable to live up to favorable expectations of their social identity group(s). For example, clients may question the qualifications of a freshly minted MBA who is representing a prominent strategic consulting firm. Similarly, female medical students and residents are often mistaken for nurses or orderlies and challenged by patients who do not believe they are legitimate physicians.

Q: What is impression management and what are its potential benefits?

A: Despite the added complexity of managing stereotypes while also demonstrating competence, character, and commitment, there is promising news for creating your professional image! Impression management strategies enable you to explain predicaments, counter devaluation, and demonstrate legitimacy. People manage impressions through their non-verbal behavior (appearance, demeanor), verbal cues (vocal pitch, tone, and rate of speech, grammar and diction, disclosures), and demonstrative acts (citizenship, job performance).

My research suggests that, in addition to using these traditional impression management strategies, people also use social identity-based impression management (SIM) to create a positive professional image. SIM refers to the process of strategically presenting yourself in a manner that communicates the meaning and significance you associate with your social identities. There are two overarching SIM strategies: positive distinctiveness and social recategorization.

Positive distinctiveness means using verbal and non-verbal cues to claim aspects of your identity that are personally and/or socially valued, in an attempt to create a new, more positive meaning for that identity. Positive distinctiveness usually involves attempts to educate others about the positive qualities of your identity group, advocate on behalf of members of your identity group, and incorporate your background and identity-related experiences into your workplace interactions and innovation.

Social recategorization means using verbal and non-verbal cues to suppress other aspects of your identity that are personally and/or socially devalued, in an attempt to distance yourself from negative stereotypes associated with that group. Social recategorization involves minimization and avoidance strategies, such as physically and mentally conforming to the dominant workplace culture while being careful not to draw attention to identity group differences and one's unique cultural background.

Rather than adopting one strategy wholesale, most people use a variety of strategies for managing impressions of their social identities. In some situations, they choose to draw attention to a social identity, if they think it will benefit them personally or professionally. Even members of devalued social identity groups, such as African American professionals, will draw attention to their race if it creates mutual understanding with colleagues, generates high-quality connections with clients, or enhances their experience of authenticity and fulfillment in their work. In other situations, these same individuals may choose to minimize their race in order to draw attention to an alternate identity, such as gender, profession, or religion, if they feel their race inhibits their ability to connect with colleagues or clients.

Successful impression management can generate a number of important personal and organizational benefits, including career advancement, client satisfaction, better work relationships (trust, intimacy, avoiding offense), group cohesiveness, a more pleasant organizational climate, and a more fulfilling work experience. However, when unsuccessfully employed, impression management attempts can lead to feelings of deception, delusion, preoccupation, distraction, futility, and manipulation.

Q: How do authenticity and credibility influence the positive outcomes of impression management attempts?

A: In order to create a positive professional image, impression management must effectively accomplish two tasks: build credibility and maintain authenticity. When you present yourself in a manner that is both true to self and valued and believed by others, impression management can yield a host of favorable outcomes for you, your team, and your organization. On the other hand, when you present yourself in an inauthentic and non-credible manner, you are likely to undermine your health, relationships, and performance.

Most people use a variety of strategies for managing impressions of their social identities.

Most often, people attempt to build credibility and maintain authenticity simultaneously, but they must negotiate the tension that can arise between the two. Your "true self," or authentic self-portrayal, will not always be consistent with your key constituents' expectations for professional competence and character. Building credibility can involve being who others want you to be, gaining social approval and professional benefits, and leveraging your strengths. If you suppress or contradict your personal values or identity characteristics for the sake of meeting societal expectations for professionalism, you might receive certain professional benefits, but you might compromise other psychological, relational, and organizational outcomes.

Q: What are the steps individuals should take to manage their professional image?

A: First, you must realize that if you aren't managing your own professional image, someone else is. People are constantly observing your behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout your workplace. It is only wise to add your voice in framing others' theories about who you are and what you can accomplish.

Be the author of your own identity. Take a strategic, proactive approach to managing your image:

Identify your ideal state.

• What are the core competencies and character traits you want people to associate with you?
• Which of your social identities do you want to emphasize and incorporate into your workplace interactions, and which would you rather minimize?

Assess your current image, culture, and audience.

• What are the expectations for professionalism?
• How do others currently perceive you?

Conduct a cost-benefit analysis for image change.

• Do you care about others' perceptions of you?
• Are you capable of changing your image?
• Are the benefits worth the costs? (Cognitive, psychological, emotional, physical effort)

Use strategic self-presentation to manage impressions and change your image.

• Employ appropriate traditional and social identity-based impression management strategies.
• Pay attention to the balancing act—build credibility while maintaining authenticity.

Manage the effort you invest in the process.

• Monitoring others' perceptions of you
• Monitoring your own behavior
• Strategic self-disclosure
• Preoccupation with proving worth and legitimacy
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Personal presentation is how you portray and present yourself to other people. It includes how you look, what you say, and what you do, and is all about marketing YOU, the brand that is you.

What others see and hear from you will influence their opinion of you. Good personal presentation is therefore about always showing yourself in the best possible light.

We all know that you only get one chance to make a first impression. Most of us are probably also aware that it takes quite a long time to undo that first impression—and that if it is negative, we may never get the chance to do so. This page explains some of the skills involved in making a good first impression—and then continuing to impress over time.

Understanding Personal Presentation

Personal presentation is about you and how you present yourself to others.

This includes both in everyday situations and when under pressure, for example, at job interviews. It is best thought of as a form of communication , because it always involves at least two people—the person presenting themselves (you) and the person seeing and hearing you.

Personal presentation covers what other people both see and hear. It includes how you look, what you say, and what you do. It therefore requires a wide range of skills, from improving your personal appearance to your communication skills.

However, all these aspects start from one place: you.

To present yourself well and confidently, you need to believe in yourself—or at least, be able to act as if you do.

Perception is Truth

People who present themselves as confident will be perceived as such by others.

There is also plenty of evidence that once we start acting as if we are confident, we generally feel more confident too.

Confidence—but not arrogance—is a very attractive trait. Having a justified belief in yourself and your abilities helps other people to be confident in you too.

Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept who you are, both your positives and your negatives, and be comfortable with yourself. This does not, however, mean that you believe that there is nothing that you can improve—but that you are confident in your ability to achieve, and know how to overcome your flaws.

Paradoxically, therefore, personal presentation is actually not about being self-conscious or overly concerned with what others think about you. People who present themselves well generally do so because they believe in themselves, rather than because they are worried about what other people think. These concepts are closely related to Personal Empowerment .

A complete picture—and a cycle

Personal presentation is about conveying appropriate signals for the situation and for the other individuals involved.

People who lack self-esteem and confidence may fail to convey their message effectively or fully utilise their skills and abilities because of the way they present themselves. However, by improving your communication skills and reducing barriers to understanding, you may also improve your self-esteem and confidence.

Our pages: Communication Skills , Barriers to Communication and Improving Self-Esteem provide more information.

Areas of Personal Presentation

Improving personal presentation therefore requires a look at several different areas.

These include:

Self-esteem and self-confidence – how you feel about yourself and your abilities

Personal appearance – how you look, and how other people see you

Non-verbal communication – your body language, voice and facial expressions

Verbal communication – how you speak and use your words to make an impression

Behaviour – how you behave more generally, including politeness.

Self-Esteem and Self-Confidence

Self-esteem and self-confidence are closely related, but not quite the same thing.

Self-esteem is how you see and value yourself .

Self-confidence is believing in or having faith in your ability , rather than yourself as a person.

Neither self-esteem nor self-confidence are static. They vary as a result of numerous factors, including different situations and the presence of different people, personal stress levels and the level of change. Low levels of self-esteem are often associated with low levels of confidence, but those with good self-esteem can also suffer from low confidence.

To improve your self-esteem and self-confidence, spend time thinking about how you value yourself. Remind yourself of what is good about you, and learn to manage the highs and lows of self-esteem. In particular, try to avoid being affected too much by others’ opinions about you.

It is also worth practising coming across as confident even when you are not, because those who appear confident are not only perceived as confident, but often actually become more confident.

See our pages on Improving Self-Esteem and Building Confidence for more discussion, tips and advice on this area.

Personal Appearance and Non-Verbal Communication

Personal appearance is the way that you dress and take care of your general appearance.

Much as we may hate the idea that appearances matter, this is an important factor in personal presentation. Whether you like it or not, others will make judgements about you based on how you look, which includes how you dress and your accessories. It is therefore worth taking time to think about what messages you are sending to others in the way that you dress.

Case study: The ‘gravitas bag’

Louise was a young graduate, working in a government department. She had been working there about two years, and had just started working for a new boss, a woman just a few years older than her.

One day, on the way to an important meeting, Louise’s carrier bag, in which she was carrying her notebook and pens, broke on the bus. Her boss laughed, but said to her, carefully,

“ You know, you ought to think a bit about how what you wear and carry affects what people think about you. I’m not sure it gives quite the right impression to wander into a meeting with pens and books spilling out of a split carrier bag—that’s why I keep a briefcase in my cupboard for the days when I’ve worn a backpack into work. This may sound stupid, but I always feel that people may be judging me because I’m both female and quite young. I don’t want to give them any reason to doubt my professionalism. ”

Neither did Louise. The next weekend, she went shopping. On the Monday, she proudly showed her boss a new handbag and matching briefcase—her ‘gravitas bag’, as she described it.

Your personal appearance is closely related to the body language, gestures and other non-verbal messages that you use.

Many people are unaware of how they are affected by body language, and also how they are affecting others. By being aware of positive and negative non-verbal signals, you can improve your image and the way people perceive you.

There is more about these ideas in our pages on Personal Appearance and Non-Verbal Communication , including specific pages on Body Language and Face and Voice .

Verbal Communication and Effective Speaking

What you say and how you say it are both important aspects of how you are perceived by others.

Verbal communication is all about the words that you choose. Those who are good at verbal communication understand the impact of their particular choice of words and choose the right words for the situation and the audience. They are skilled at getting their message across to others and ensuring that it has been received.

See our pages on Verbal Communication for more.

Good communicators also use their voices effectively to convey their feelings, and to influence their audience. Your voice says a lot about you and learning how to use it more effectively has many benefits. There are a number of aspects to your voice, including accent, tone, pitch and volume. Some of these are easier to change than others, but it is worth thinking about how each of these affects your audience, so that you can learn to use your voice more effectively. 

See our pages Effective Speaking and Non-Verbal Communication: Face and Voice to learn more.

How you behave, and not just how you speak, will leave a strong impression on others.

For example, if you are habitually late, you may give other people the impression that you do not value their time. Good time management skills can therefore be helpful in giving the right impression—as well as enabling you to work more efficiently.

See our pages Time Management and Avoiding Distractions for some ideas of to improve your time management skills.

More crucially, your general politeness—to everyone, and not just people who ‘matter’—will create an important impression about how you value others.  This is an essential element of personal presentation. It pays to consider your manners.

See our page How to be Polite for more.

Further Reading from Skills You Need

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Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

And finally…

It is almost certainly impossible to overestimate the importance of personal presentation, especially in creating a good first impression, but also in giving a longer-term view of yourself.

Improving some fairly basic communication skills and increasing your self-awareness will improve your ability to present yourself well. Knowing that you are more likely to say and do the right things, and look the part, will help to increase your confidence. All these will, in turn, help to ensure that you give the right impression.

This is especially true in more formal situations, culminating in improved communication and therefore better understanding.

Continue to: Personal Appearance Self-Presentation in Presentations

See also: Effective Ways to Present Yourself Well Building a Personal Brand That Will Boost Your Career 8 Ways to Effectively Market Yourself as a Professional