what is a presentation simple definition

• PRESENTATION SKILLS

What is a Presentation?

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Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
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• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
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• Attending Public Consultation Meetings
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• Crisis Communications
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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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• Cambridge Dictionary +Plus

Meaning of presentation in English

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presentation noun ( EVENT )

• talk She will give a talk on keeping kids safe on the internet.
• lecture The lecture is entitled "War and the Modern American Presidency".
• presentation We were given a presentation of progress made to date.
• speech You might have to make a speech when you accept the award.
• address He took the oath of office then delivered his inaugural address.
• oration It was to become one of the most famous orations in American history.
• The presentation was a collaborative effort by all the children in the class .
• The charity invited the press to a presentation of its plans for the future .
• The magazine asked its readers to send in their comments about the new style of presentation.
• Jenny's retiring and I think there's going to be a small presentation this afternoon .
• Graduates must be in full academic dress at the presentation of certificates .
• call for papers
• maiden speech
• public speaking
• talk at someone phrasal verb

You can also find related words, phrases, and synonyms in the topics:

presentation noun ( APPEARANCE )

• adverse conditions
• good/bad karma idiom
• have it in you idiom
• unaffiliated
• undercurrent

presentation | American Dictionary

Presentation | business english, examples of presentation, collocations with presentation, presentation.

These are words often used in combination with presentation .

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a group of families, especially in Scotland, who originally came from the same family and have the same name

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Presentation

• Written By Gregg Rosenzweig
• Updated: June 4, 2024

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their basic fundamentals so you can start with a solid foundation — simple definitions, clarity on formats, and plenty of examples.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . It just depends on the creativity used to convert it and the story that brings it to life.

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

• Short Form (5 content slides)
• Standard Form (10 content slides)
• Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary, sales presentation, or any kind of internal document can repurpose them into external-facing content pieces — without pain.

Presentation Examples – Short Form

Here are some short-form examples with curated to help inspire you.

Presentation Examples – Standard Form

Presentation Examples – Long Form

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan.

In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Remember though, multiple variables determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

How to Get Exceptional Content That Elevates

If you want to impress your clients, co-workers, or leadership team with your next presentation or product demonstration, to might want to consider working with proven content creators.

At ClearVoice, we have a Talent Network of 4000+ professionals across 200+ industries. That means we can find creators with the exact skill sets and expertise you need to create content that gets results.

Talk to a content specialist today to start the conversation.

Stay in the know.

We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.

Elevate Your Content Game

Transform your marketing with a consistent stream of high-quality content for your brand.

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presentation

Definition of presentation

• fairing [ British ]
• freebee
• largess

Examples of presentation in a Sentence

Word history.

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

• breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 26 Nov. 2024.

Kids Definition

Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

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What is a Presentation? Objectives, Elements, Important skills, Four Ps

• Post last modified: 4 June 2023
• Reading time: 19 mins read
• Post category: Business Communication

What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

• 1 What is a Presentation?
• 2.1 To Inform
• 2.2 To Train
• 2.3 To Persuade
• 2.4 To Motivate
• 2.5 To Entertain
• 3 Main Elements of Presentation
• 4.1 Analytical ability
• 4.2 Effective communication ability
• 4.3 Creative ability
• 4.4 Good interpersonal skill
• 4.5 Sound time management
• 4.6 Problem-solving ability
• 4.7 A sense of humour
• 5 Evaluation Wheel
• 6.1 Prepare
• 6.2 Practice
• 6.3 Present
• 7.1 Know Yourself
• 7.2 Know Your Material
• 7.3 Know Your Purpose
• 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

• Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
• Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
• Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

• Introduction : This section includes the name of the topic and the purpose of the presentation.
• Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
• Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

Business Communication Notes

( Click on Topic to Read )

• What is Business Communication?
• What is Communication?

Types of Communication

• 7 C of Communication

Barriers To Business Communication

• Oral Communication
• Types Of Non Verbal Communication
• What is Written Communication?
• What are Soft Skills?
• Interpersonal vs Intrapersonal communication
• Barriers to Communication

Importance of Communication Skills

• Listening in Communication
• Causes of Miscommunication
• What is Johari Window?
• What is Presentation?
• Communication Styles
• Channels of Communication
• Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
• Organisational Communication
• Horizontal C ommunication
• Grapevine Communication
• Downward Communication
• Verbal Communication Skills
• Upward Communication
• Flow of Communication
• What is Emotional Intelligence?
• What is Public Speaking?
• Upward vs Downward Communication
• Internal vs External Communication
• What is Group Discussion?
• What is Interview?
• What is Negotiation?
• What is Digital Communication?
• What is Letter Writing?
• Resume and Covering Letter
• What is Report Writing?
• What is Business Meeting?
• What is Public Relations?
• What Is Market Segmentation?
• What Is Marketing Mix?
• Marketing Concept
• Marketing Management Process
• What Is Marketing Environment?
• What Is Consumer Behaviour?
• Business Buyer Behaviour
• Demand Forecasting
• 7 Stages Of New Product Development
• Methods Of Pricing
• What Is Public Relations?
• What Is Marketing Management?
• What Is Sales Promotion?
• Types Of Sales Promotion
• Techniques Of Sales Promotion
• What Is Personal Selling?
• What Is Advertising?
• Market Entry Strategy
• What Is Marketing Planning?
• Segmentation Targeting And Positioning
• Brand Building Process
• Kotler Five Product Level Model
• Classification Of Products
• Types Of Logistics
• What Is Consumer Research?
• What Is DAGMAR?
• Consumer Behaviour Models
• What Is Green Marketing?
• What Is Electronic Commerce?
• Agricultural Cooperative Marketing
• What Is Marketing Control?
• What Is Marketing Communication?
• What Is Pricing?
• Models Of Communication
• What is Sales Management?
• Objectives of Sales Management
• Responsibilities and Skills of Sales Manager
• Theories of Personal Selling
• What is Sales Forecasting?
• Methods of Sales Forecasting
• Purpose of Sales Budgeting
• Methods of Sales Budgeting
• Types of Sales Budgeting
• Sales Budgeting Process
• What is Sales Quotas?
• What is Selling by Objectives (SBO) ?
• What is Sales Organisation?
• Types of Sales Force Structure
• Recruiting and Selecting Sales Personnel
• Training and Development of Salesforce
• Compensating the Sales Force
• Time and Territory Management
• What Is Logistics?
• What Is Logistics System?
• Technologies in Logistics
• What Is Distribution Management?
• What Is Marketing Intermediaries?
• Conventional Distribution System
• Functions of Distribution Channels
• What is Channel Design?
• Types of Wholesalers and Retailers
• What is Vertical Marketing Systems?
• What i s Marketing?
• What i s A BCG Matrix?
• 5 M’S Of Advertising
• What i s Direct Marketing?
• Marketing Mix For Services
• What Market Intelligence System?
• What i s Trade Union?
• What Is International Marketing?
• World Trade Organization (WTO)
• What i s International Marketing Research?
• What is Exporting?
• What is Licensing?
• What is Franchising?
• What is Joint Venture?
• What is Turnkey Projects?
• What is Management Contracts?
• What is Foreign Direct Investment?
• Factors That Influence Entry Mode Choice In Foreign Markets
• What is Price Escalations?
• What is Transfer Pricing?
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Presentation Definition & A Complete Guide For Beginners

Last updated on September 9th, 2023

For many people it might sound like a strange question, however, many beginners still find it a bit confusing to understand what a presentation is. This not only includes students learning about the art of presenting their ideas but also people across various cultures who find the concept alien. For example, if you ask an engineer to give a presentation about an engineering concept or design, he/she might find it difficult to switch gears to public speaking. Similarly, many people who work within a vacuum might suddenly be asked to present something, without having any prior experience of speaking before an audience  or using presentation software like PowerPoint . Let’s take a look at a basic presentation definition, followed by dictionary definitions, with a complete guide for beginners.

What is a Presentation?

A presentation in the context of public speaking can be described as an activity where a presenter presents his/her ideas, explains a process, provides information, or raises questions regarding a subject for public debate. There can be many definitions of a presentation, however, it can be basically narrowed down to the aforementioned.

Presentation Definitions

While there are many definitions of what a presentation is and what it entails, here are a few dictionary definitions about what a presentation is generally considered to be:

An activity in which someone shows, describes, or explains something to a group of people.

Source: Presentation Definition by  Merriam-Webster’s Learner’s Dictionary

A speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.

Source:   Presentation Definition by Oxford Dictionary

A talk giving information about something.

Source:   Presentation Definition by Cambridge Dictionary

5 Different Types of Presentations

Presentations can be presented for different purposes. Before presenting a presentation, it is necessary that you have a clear idea regarding the purpose of the presentation. Below is an overview of some of the 5 most common types of presentations:

1. Informative

You might need to create an informative presentation to explain important details tied to a topic before an audience. This type of presentation might be brief, with essential information. Such a presentation is usually based on facts and avoids too many complicated details and assumptions.

Examples: Class lectures, research findings, technical information, results from experiments, etc.

2. Persuasive

A persuasive presentation is geared towards convincing the audience to believe a specific point of view. Such a presentation might conclude with a call to action.

Examples: Product demos, sales pitch, investor pitch, presentations on social issues, debates, etc.

3. Instructional

Such a presentation might be to provide an audience with instructions, such as regarding a process, or the use of a product. Such presentations are usually longer, as they require demonstrations and detailed explanation of each aspect of the topic.

Examples: Tutorials for using a software, device or machine, employee orientation presentations, explanation of a course syllabus, etc.

4. Arousing

This type of presentation is meant to make the audience think about a certain topic. This can be to appeal to the intellect and emotions of the audience to point them towards a certain point of view or to start a social debate.

Example: Religious speech, presentation about a taboo, motivational presentation, etc.

5. Decision Making

Some presentations are conducted with the sole aim of providing facts and figures to help the audience reach a decision. This might include a business presentation about say, market share, profits, project revenue and market competition; so that the board members might be able to decide a future course of action for the company.

Examples: Business meetings, presentation about legislation and laws, a SWOT analysis presentation, etc.

3 Different Means of Presenting Presentations

How a presentation is presented can be roughly divided into 3 main categories, i.e. oral, visual only oral and visual.

1. Oral Only

This might simply include a presenter speaking directly to the audience, without any visual aid. This type of presentation can be difficult, since it can be hard to grab audience attention without any visual aid. If you are looking to give an oral presentation, you must have very good presentation skills and a compelling story to tell your audience. In fact, your audience is likely to be more interested in your presentation if you can present your ideas, concepts and explanations like a story.

While it might seem unlikely that someone would resort to an audio only presentation, however, this too can be quite an effective method for creating a sense of mystery of making your audience pay more attention to the content of your presentation. Such a presentation might be presented in the form of a story, read out or played via an audio device.

2. Visual Only

This might include a set of images or a video playing out before an audience. Such a presentation might include slides or a video clip with text that the audience requires to read to understand the visuals, a silent animation with a symbolic message, a set of images played like a slideshow, and the like.

3. Visual & Oral

This is the most common method of presenting a presentation. Whether it is a presenter directly or remotely presenting a presentation, or a video presentation playing out before an audience, the use of both visual and an oral explanation is usually the most effective method for presenting a presentation. Such a presentation may also include background music, and audio effects to make the presentation more compelling.

Other than presentation software, and the use of devices like projectors, monitors and TV screens, visual and oral presentations might also include photographs, whiteboards, and handouts.

Commonly Used Pesentation Software, Platforms & Methods

Here are a few commonly used apps, platforms and methods used by presenters for making presentations.

Slide Decks

Nowadays, most people simply relate the word ‘presentation’ with a slide deck, typically created in PowerPoint. This includes various slides, each with bits of information. These slides are presented one by one, usually starting with a title slide, introduction of the topic, main content, followed by a conclusion. According to some estimates, 30 million PowerPoint presentations are created on a daily basis.

PowerPoint, Keynote , Prezi , and Google Slides are a few of the most famous presentation platforms for designing and presenting slide decks.

Video Presentations

Presentations can also have other forms, such as video presentations. These can include slides converted from PowerPoint to video format , video clips created using web apps like PowToon , YouTube videos, as well as elaborate videos produced using sophisticated video editing and production software.

Interactive Presentations

This type of presentation might include the ability of the audience to interact with the presenter or presentation in some way. For example, the audience might be given the chance to view the slide deck and react to certain parts of the presentation using apps, polls, quizzes, etc. Hence, these type of presentations might include mechanisms where a presenter is able to switch between content using interactive buttons, with some sort of user interaction.

Some platforms for making interactive presentations include; Articulate , Mindomo , Office Mix , etc. Also see out post about interactive audience response systems .

Beyond the digital sense, interactive presentations might include something as simple as a class lecture with student participation, or a presentation where the audience is actively engaged to work with the presenter in some way.

Webinars & Online Presentations

Online presentations and webinars usually include Live presentations presented using various internet based platforms. While many people also share their presentations online for universal viewing, using services like SlideShare, SlideOnline and AuthorStream, usually, the word online presentations is used for Live presentations presented remotely using the Internet. These may or may not include visual aid, however, usually presenters opt for PowerPoint slides presented via a number of remote meeting and  conferencing apps like Skype, Google Hangouts, Zoom , Join.me , TeamViewer, and the like.

Related: Also see our post about best screens sharing solutions for presenters .

Other than apps, some presenters might choose to go old school and use paper handouts, with an oral speech or discussion to present a presentation. This method is most likely to be used by teachers, such as when handing out an assignment where students might have to make use of the handouts to draw conclusions.

It is also worth mentioning here that some presenters like giving their audience handouts for their PowerPoint presentations so the audience can follow their slides more conveniently. These handouts might be distributed in the form of printed or digital handouts. You can learn more about the latter from our posts about digital handouts .

Whiteboards and Interactive Whiteboards

This too is a method most likely to be used by educators to teach students using either a real whiteboard or a digital one. The presenter might use a marker to draw diagrams, or write down points and explanations on the whiteboard to explain the topic.

There are also interactive whiteboards and apps which can aid audience participation and interactivity. Some examples include; Deekit , RealTime Board , and digital whiteboard devices.

The image below shows an interactive whiteboard by Smart Tech. This range of boards developed by Smart tech are called Smart Boards .

Live Demonstration

This method is most likely to be used for a sales presentation to show the utility of a product. Such presentations are common during promotional events organized by different companies, and governments (to promote businesses); such as Expo events. Live demos have also been one of the most commonly used methods for selling products by door to door salesmen.

The presentation definitions, types, methods, apps and devices mentioned in this post includes some common examples of how and why presentations are presented. If you’re a newbie looking to give a killer presentation at Office or school and find the above mentioned too overwhelming; we would simply recommend that you use PowerPoint for making slides to present before your audience.

You can pick a template from these thousands of free PowerPoint templates to choose the one most relevant for your topic, create a slide deck, and rehearse the presentation beforehand.

About Farshad

IT professional, communications specialist and Blogger!

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What is a Presentation? Definition and examples

A presentation involves talking in front of a group of people to explain an idea, system, process, recent performance, forecast, or other topic. The person who does the explaining is the presenter and may use visual aids to help convey his or her message more effectively.

Moscow State Technical University has the following definition of the term:

“A presentation is a formal talk to one or more persons that “presents” ideas or information in a clear, structured way. All presentations have a common objective: they are given in order to inform, train, persuade or sell”

An event with prizes or awards

The term may also refer to an event in which qualifications, prizes, or awards are formally given to people who have achieved or won them. Somebody in an office might say, for example: “Harold is retiring next week. There will be a small presentation tomorrow.”

This means that Harold’s colleagues and bosses will be there to celebrate his retirement, thank him for his good work, and possibly give him a goodbye present. Typically, in this kind of event, there are drinks and food.

Presentation of a product

In the retail business , the term refers to how a product is presented to customers, consumers, and prospects. A prospect is somebody who might well turn into a paying customer.

For example, in supermarkets, donuts and croissants are typically presented in attractive boxes to make them more desirable and enticing. Marketing and merchandising professionals often say : “When selling something, presentation is everything.”

If you are selling your home, you need to make it as attractive as possible for possible buyers. Perhaps you will paint the walls, get a gardener, and maybe redecorate the hall. A good presentation can help speed up the sale.

This article focuses on the meaning of the term when it refers to presenting information to an audience.

An effective presentation

To be effective, presenters must make the best use of their relationship with their audience. It is crucial to know the audience members well, including their needs, if you want to capture their interest and develop their understanding and cooperation.

The University of Leicester says the following about effective presenters:

“An effective presentation makes the best use of the relationship between the presenter and the audience . It takes full consideration of the audience’s needs in order to capture their interest, develop their understanding, inspire their confidence and achieve the presenter’s objectives.”

Here are some suggestions that will help you deliver effective presentations:

If you are passionate about your topic, your audience will notice and are much more likely to feel a connection with you.

The world’s best presenters all say that it is crucial to connect with members of the audience. The best way to do this is with passion.

What are their needs?

People have come to watch and listen to you to satisfy their needs, rather than to find out how much you know. Before you even start preparing your presentation, you must find out what their needs are.

SKILLSYOUNEED says the following regarding what you know and your audience’s needs :

“As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.”

Preparation

The best presenters in the world make sure they have prepared thoroughly for each event. Just like a good play requires rehearsals, so does presenting information or ideas to a group of people.

If you can, practice on somebody or a small group of people. Perhaps the only volunteers you can find are members of your household. That’s fine; practice on them and ask for feedback.

If you talk too fast or keep scratching your head, you will probably not be aware, but other people will. It is best to find that out beforehand.

There are literally dozens of other components of a good presentation, such as:

• Having a strong opening.
• Editing your script ruthlessly.
• Using visual aids appropriately.
• Being yourself.
• Creating a structure that is easy to follow.
• Making eye contact.
• Distributing your eye contact equally.
• Keeping it simple.
• Projecting your voice effectively.
• Body language.
• Breathing properly.

Above all, make sure you enjoy it. If you don’t, your audience will soon realize, which is the kiss of death as far as presentations are concerned.

If you are ambitious regarding your career, eventually you will have to present to audiences. C-level executives, for example, have to do it all the time . A C-level executive is a top corporate officer in a business, such as a CEO, CIO, CFO, i.e., an executive whose job title begins with the letter ‘C’.

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