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How to Give a Speech: 10 Tips for Powerful Public Speaking

When we start preparing to give a speech, it can be a nerve-wracking experience. It’s completely normal—most of us feel a combination of excitement and nerves when we’re about to take the stage.

However, with some strategic planning and practical advice, you can make sure your speech is powerful and effective. In this blog post, we’ll explore how to give a speech that will leave your audience engaged and inspired.

We’ll examine 10 tips to help you build a powerful speech, from outlining your points methodically to crafting captivating introductions . Whether you’re a beginner or experienced public speaker, these nuggets of wisdom will help you take your next speech to the next level. Let’s get started!

Quick Review of Key Points

Preparing ahead of time is the key to giving an effective speech. Make sure to structure your speaking points, rehearse your delivery, and be aware of the needs of your audience for maximum impact.

How to Prepare for a Speech

Preparing for a speech is an essential step to public speaking success. It can help to build your confidence, create content that reaches the audience, and reduce performance anxiety.

Although it can be time-consuming in the beginning, preparation will ensure less stress and more comfort during delivery. Here are some tips to consider when preparing for a speech:

Practice : Before delivering a speech, practice it out loud several times. This will allow you to gain experience in speaking without an audience and increase your confidence when you do have one.

Practicing also helps to identify awkward moments in the speech or any difficult phrases which then can be changed or removed altogether. Additionally, it helps you determine where to pause for effect. Research : Depending on the topic of the speech , research should be done beforehand to gather information that is relevant and interesting for the audience. It is important to get acquainted with the language typically used by audiences to ensure a clear understanding of what is being said.

Additionally, relevant statistics and stories concerning the topic are a great way to draw in listeners and make the presentation more engaging .

Know Your Audience : When preparing your speech, be sure to consider who will be listening. For instance, if giving a presentation at work, include industry jargon that members would understand and include relevant topics from publications that might be familiar to the employees.

On the other hand, if consulting business professionals in their field then technical language may be easier for them to comprehend than laypeople or students.

By gathering valuable information about the topic and getting comfortable with a speech’s content and delivery through practice, speakers will gain more assurance during their talk as well as respect from their audience.

Preparing beforehand not only gives insight into how to engage listeners but also encourages more meaningful conversations after the event. Now that we have discussed how to prepare for a speech let us move on to creating an outline which will provide structure during delivery.

Create an Outline

After determining the audience and purpose of your speech, the next step to effective public speaking is to create an outline .

An outline serves as a roadmap to ensure that your speech has a logical flow and contains all important points. It also can help keep you on track during the speech itself, allowing you to stay focused and organized.

When constructing an outline, consider drawing up both a main point and sub-points for each portion of the speech. Both should be relevant to the goal of the presentation and backed up by facts and research.

Brainstorming can help in this process; try grouping your ideas together in clusters to make sure you cover all possible angles.

Furthermore, writing out exact quotations or figures can prove beneficial in forming a cohesive argument. At this stage, it is also wise to decide where transitions, humor, stories, or other engaging techniques will be included.

While there are differing opinions as to whether outlines should be memorized or simply used as a reference while speaking, many agree that they should serve their purpose – not only articulate the main thoughts of the speech but also assist the speaker with maintaining focus and preventing distractions.

The debate between those who advocate for memorization versus casual consulting touches upon issues such as rehearsal time, risk of errors in delivery, ease of practice versus actual performance and more.

Each side has valid arguments that should be weighed prior to deciding what type of approach best suits your needs.

Having a firmly constructed outline acts as a valuable tool when it comes time to deliver a powerful public speech. By actively utilizing this tactic, speakers may not only enhance their clarity and coherence, but also add structure and vibrance to their presentations.

Now that we have explored what goes into crafting an effective outline, let’s dive deeper into how we can best collect resources and research our topics for maximum impact.

Collect Sources and Research

Collecting sources and research is a crucial step for any public speaking engagement. It ensures that you have the necessary information to make strong points and back up your statements.

Before writing your speech, take time to research your topic to gain familiarity with different perspectives, facts, and counterpoints. This will help you to craft an argument that can stand up to scrutiny while also adding a breadth of knowledge to your speech.

Interviews can be a powerful source of evidence and anecdotes, so try to include one or two relevant interviews in your research process. Relying solely on secondary sources such as books and articles can lead to a narrow scope of understanding.

Interviews provide an opportunity to hear directly from an expert and create an interesting dynamic in your speech by adding personal experiences as well as commentary from a professional.

In research it is important to stay objective. Gather a variety of perspectives and be open-minded about their merits. Don’t forget to consider both sides of the argument when researching for your speech.

Doing this allows you to understand the opposing perspective and enables you to anticipate potential counter arguments from your audience.

By acknowledging them beforehand, you may increase the persuasive power of your speech by showing confidence in the points you make.

Once you have collected all sources, review them carefully and separate the most pertinent information from the less useful material.

Synthesising this information into concise yet impactful points is a critical part in delivering powerful talks without overloading your audience with too much data or going off track during your speech delivery.

Organizing Your Speech

Before you start putting your words together, it’s important to consider how the different parts of a speech fit together. By taking the time to organize the ideas in your speech , you’ll be able to deliver a presentation that is well-constructed and easy to understand.

One way to help with organizing your speech is to write an outline . An outline is like a map or plan that will provide you with a framework for each section of your speech.

Start by writing out your main points and then include additional details underneath each one. This will help keep your speech focused and provide direction for where you are going next.

Another approach for organizing your speech is known as the “inverted pyramid” method. This structure starts with your conclusion at the beginning of the speech, and then works backward by providing more explanation and detail as it moves toward the introduction.

This method can be helpful when speaking about topics that are unfamiliar to the audience since it doesn’t require them to wait until near the end of the presentation to learn what you’ve been talking about.

No matter which organization approach you choose, make sure to practice it before giving your speech so that you are comfortable with its flow. Lastly, remember that it’s ok to adjust things while you speak if they don’t seem or feel quite right.

Now let’s take a look at how we can use these organizing techniques to actually put our speeches together – starting with structuring our speech.

Structure Your Speech

Creating a strong structure for your speech will ensure that the audience stays engaged and understands your main points. As you are developing an outline, map out how you want to begin and end your speech.

Break up the information into smaller sections with either verbal or visual cues so that your audience can clearly see how you are transitioning between topics . Consider adding humor judiciously throughout your presentation as this could help engage the audience and lighten any tension.

The length of your presentation is also important. You will want to make sure that you include all of the necessary information without going over time.

Oftentimes less is more; if you can say it in five minutes why use ten? Make sure that you practice timed rehearsals so that you can gauge how long you’re actually speaking.

In contrast, avoid trying to pack too much content into one presentation as this could overwhelm both you and the audience. If needed, offer supplemental reading materials for those who may be interested in delving further into the subject matter.

Paragraphs can also be helpful when organizing large amounts of content within the body of your presentation. Utilizing paragraph breaks gives your audience a break and helps to highlight key ideas or summaries before moving onto a new topic area.

Finally, it is crucial to remember what your desired outcome is from the presentation; plan accordingly by ensuring that the beginning, middle, and end serve their respective purposes and adhere to that goal.

With careful deliberations, structuring a successful presentation can be achieved with relative ease.

Having established a solid structure for your speech, it’s important to focus on another key element: rehearsal. The next section will discuss the benefits of practicing before delivering a powerful public speaking performance.

Rehearse Your Speech

Rehearsing is integral to giving a successful speech. When you rehearse your presentation, you give your mind an opportunity to become familiar with the notes and concepts that you are presenting. It also increases your confidence and reduces anxiety or self-doubt.

In fact, studies have found that those who rehearsed their presentation had higher scores in public speaking performance and language proficiency evaluations.

When it comes to how much rehearsal is enough, opinions are divided. Some people believe that over-rehearsing can lead to a more robotic speech with less natural emotion and connection with the audience .

On the other hand, others argue that no matter how well-versed someone is on the topic, additional rehearsal time improves both the delivery of the speech and memorization of key points and facts.

Ultimately, it’s important to practice until you personally find the most comfortable level for yourself, as this will ultimately result in a more engaging delivery.

Finally, if at all possible, try to practice in front of a friend or colleague for honest feedback on any elements that need improvement before the big day. Rehearsal dedication may be tedious, but it results in big rewards on stage–enabling you to deliver your content with clarity, confidence, and poise.

With thoughtful preparation complete, it’s now time to step into the spotlight and give your speech!

Giving Your Speech

The key to success when giving a speech is to be well prepared and confident. Every individual’s preparation process will vary, but the basics should stay the same.

Start by studying your content, understanding the material and being able to repeat it in your own words. Clarify any potentially difficult points. Create visual aids like PowerPoint slides or handouts that supplement the key ideas in your speech.

Practice your public speaking skills with informal conversations with friends and family or rehearse it alone in front of a mirror. Use visualization; imagine yourself confidently delivering your speech. Consider addressing a practice audience if possible to become more accustomed to a live size group.

On the day of the event, arrive early and plan for any potential obstacles: What if my computer doesn’t work? What if I forget something? Allow sufficient time for setup and check-in.

When you are ready to give your speech, take some deep breaths, focus on the positives, and distract yourself from any anxious thoughts with positive affirmations. Remember you have prepared diligently for this moment, you are well prepared and you will succeed!

Start strong by engaging the audience immediately with an attention grabbing opening statement. Speak clearly and make sure that everyone can hear and understand your message.

Slow down and emphasize points as needed throughout your presentation. Be aware of pace, volume, and tone of voice: too fast/monotone can confuse/bore listeners while pauses add a dramatic effect that keeps their interest piqued.

Ultimately, giving a successful speech will depend on knowing your material well enough to speak confidently in front of your audience without hesitation or missteps.

When you do make a mistake (and they happen!) don’t panic – know that mistakes are inevitable but don’t be discouraged; get back on track as soon as possible and continue at the same energy level you had before the mistake occurred.

Having successfully given your speech, take a moment to reflect on what went well and what could be improved upon for next time before transitioning into the next step: mastering delivery.

Master Your Delivery

Mastering your delivery is the key to an effective speech. Without purposeful body language and careful emphasis on certain words , your speech may lack wow-factor and prevent listeners from tuning in. Following these simple tips can help you get started with delivering an engaging and memorable speech:

The most important part of delivery is practice. Rehearse and perfect your speech ahead of time – this allows for more natural flow and confidence during your presentation. It also helps to create pauses between sentences for clarity, emphasize key points, and not be too casual or stiff.

Practicing inflections and varying tones adds interest to your speech by keeping listeners’ attention.

Additionally, it’s important to project your voic e so everyone in the room can hear you; make sure you’re speaking loud enough but don’t feel pressure to shout or yell at any point unless that’s part of the atmosphere of the event.

It’s also crucial to maintain good posture while speaking – stand tall with both feet on the ground, keep your back straight, hold yourself up without gesturing too much or leaning against a podium if applicable.

To further engage listeners, use purposeful hand gestures as they help emphasize certain points and add visual interest – however, avoid overusing them as it can hinders communication.

Make meaningful eye contact with audience members throughout the presentation – otherwise you might come across as unenthusiastic or bored with what you’re saying which deters attention away from the content itself.

By mastering your delivery, you can boost the impact of your presentation considerably – providing a memorable experience for your audience that stands out from others’. As such, it’s worth investing time into practicing ahead of time until delivery feels comfortable and second nature.

Having said this, making use of visual aids such as PowerPoint slides can greatly improve the impact of a speech once delivery has been mastered – let’s look into that next.

Use Visual Aids

Using visual aids can help presenters express concepts more clearly and engage the audience.

Visuals are particularly useful when conveying complex information, such as data, trends, or statistics — they impart meaning at a glance. But some public speakers may wonder if visual aids can be distracting or unnecessary.

Even though visuals can attract attention away from a presenter’s verbal delivery, carefully designed visuals can actually support the speech and help provide clarity. If done well, visuals are effective for capturing an audience’s interest and helping them to better understand the content being presented.

For example, a graph or chart should relate to the points made in the speech and should be discussed in more detail during its appearance onscreen. The presentation can also include larger images that effectively reinforce the ideas conveyed in the speech.

Videos and sound clips are other powerful forms of multimedia that could be employed to make the speech more meaningful.

To ensure that visuals enhance the message of the presentation, key factors to consider include relevancy to topic, good graphic design or aesthetics, accurate size to prevent distortion or blurriness, and seamless integration into the keynote slides or printed handouts .

In this way, visuals offer an opportunity for presenters to demonstrate their creativity and keep their audiences interested in what is being said. Thus, used wisely and aptly, visuals can add tremendous value to speeches by presenting arguments more efficiently and driving home important points. Now let’s explore effective techniques for speech giving that will allow you to craft and deliver your speeches with confidence.

Effective Techniques for Speech Giving

There are a number of effective techniques for giving a speech that will help you deliver it with confidence and poise.

First, practice your delivery in advance. You should practice both in front of a mirror or recording device to check for any distracting habits such as talking too quickly or mispronouncing words.

Second, use simple, clear language and short, concise sentences. Avoid overly technical terms and jargon that may leave your audience confused.

Third, work to establish a connection with your audience by using appropriate facial expressions and hand gestures while speaking.

Fourth, utilize effective persuasive techniques such as presenting evidence, strong arguments supported by facts, personal anecdotes and vivid metaphors.

Finally, articulate an organized structure for your speech. Your speech should have an introduction, body and conclusion to clearly communicate the main point and provide the audience with the necessary context to understand it better.

While these techniques may sound intimidating at first, they can be learned over time with practice and will make all the difference in how successful your speech delivery is received by your audience.

To build on these skills further , the next section will provide tips on how to build confidence when giving a speech.

Building Confidence

Building confidence is key when giving a powerful speech, as it will enable you to deliver the speech in a more poised and credible manner.

To create this confidence , start by understanding that any hesitation or butterflies prior to your speech are completely normal and should not be feared. Instead, view them as natural states of anticipation for something exciting, knowing that you are about to give an amazing speech.

Next, understanding who your audience is and tailoring your speech to meet their expectations will help build your confidence.

Familiarizing yourself with their interests and knowledge on the subject matter ahead of time can equip you with the understanding needed to respond appropriately if questions arise or objections surface during the speech.

Further, practice is key when building confidence for a public speaking engagement . Rehearsing with friends or colleagues before hand will give you an opportunity to learn where problem areas are within the content of your speech, as well as help solidify your delivery by becoming more comfortable with each step.

Checking sound levels in the room you’re presenting in coupled with learning where exits/emergency locations are located within that space can also help alleviate stress levels and boost self-assurance while delivering the speech.

Finally, wearing comfortable clothing and dressing professionally adds an extra layer of confidence when speaking in public.

If possible, bring an additional outfit on hand during the presentation in case of spills or accidents that would require a quick change between sections of the talk. Having this back-up plan in place can aid in keeping peace of mind at ease throughout the speech.

In conclusion, building confidence prior to a public speaking event can mean the difference between a good and great delivery of your message.

By taking into account each of these tips you can ensure that this part of your preparation runs smoothly and sets you up for success when delivering powerful speeches.

With a well-crafted note card of talking points and strong sense of self-assurance, it’s time to start speaking with passion!

Speaking with Passion

As a public speaker, your audience expects you to engage not only with your words but also with your emotions. To share the most impactful message, it is important to speak passionately about your subject.

Doing so will make your speech more memorable and thereby more effective in convincing your audience of its legitimacy.

The power of speaking authentically with emotion lies in its relatability and connection. Showing feelings allows people to connect with you as a person rather than just a speaker. It opens the door to understanding through empathy and active listening .

Examples might include adding personal stories , telling jokes, or displaying your feelings openly during the delivery of your message.

However, not all topics lend themselves easily to expressing emotion. If the subject matter is overly complex or technical there may be less opportunity for emotional expression—but this doesn’t mean those conversations can’t incorporate emotion.

Even if faced with a difficult situation such as death or financial turmoil, emotions can still be conveyed in a respectful way that keeps audiences engaged.

Remember that how much emotion you show depends on the type of audience you’re sharing it with—using sensitivity when delivering passionate speeches helps avoid awkwardness or embarrassment for any attendees who may find opinionated language uncomfortable for whatever reason.

Striking the right balance between being straightforward and showing compassion takes practice, so take the time to develop a style that works best for you and improves upon each performance.

Finally, incorporating passion into a speech gives it life and makes it relatable and engaging—which are essential elements to speaking effectively.

Having passion means giving ourselves permission to take ownership over our stories, making them deeply personal in order to reach our goals and touch people’s hearts in meaningful ways. With that said, let’s move on to discussing how we should tackle dealing with challenges while giving a speech.

Dealing with Challenges

The process of delivering a speech can be challenging, but it is also rewarding. Difficulties can arise during the process that may threaten to derail your success. To ensure you are adequately prepared for these possible pitfalls it is important to consider strategies for proactively mitigating the risk of encountering these challenges. 1. Public Speaking Anxiety: Many people experience some form of anxiety when asked to speak in public. There are a number of techniques available to combat this fear and increase confidence, such as deep breathing exercises, mental rehearsal, positive self-talk and visualization of success.

Learning about the audience, creating an engaging presentation and using props or visual aids can also help reduce anxiety levels and create a better overall experience for both the speaker and the audience. 2. Unfamiliar Topics or Audiences: When presenting on unfamiliar topics or to an unknown audience it can be difficult to prepare effectively.

In this situation it is important to conduct research on the topic and familiarize yourself with the needs of your audience so that the content is tailored accordingly. It is also helpful to use humor or stories related to the topic in order to engage your audience and make them more receptive to your message. 3. Lack of Support: If you lack support from family, friends, colleagues or mentors, it can be difficult to push through difficult conversations or speeches without any additional motivation.

To overcome this challenge, seek out peer mentorship opportunities or find compatible online communities where people discuss similar topics or objectives. Here you can share ideas, provide feedback and learn from others who have experienced similar issues. 4. Time Constraints: One of the biggest challenges when giving a speech is managing your time effectively in order to deliver an effective message without going over allotted timeslots and boring your audience .

To successfully address this challenge try setting manageable goals for each section of your speech and practice regularly. Replicating real-time conditions as closely as possible will help you stay within time constraints when delivering your speech on the day itself. In conclusion, there are many potential challenges you may face when giving a speech or taking part in a public speaking event – but with proper preparation and practice they are easily managed if approached correctly.

With knowledge of techniques for dealing with such scenarios comes increased confidence when stepping up to the podium – further improving your chances of delivering an effective speech that resonates with your audience members.

Responses to Frequently Asked Questions

How should i end my speech to leave a lasting impression.

The best way to end your speech is by reinforcing your main point and summarizing the key takeaways. You should also encourage the audience to take action, whether it be to sign up for a newsletter, make a donation, or visit your website for more information. This final call to action will not only leave a lasting impression on the audience but will also help you achieve any goals you might have had when making your speech in the first place.

What techniques can I use to keep my audience engaged during my speech?

One of the best techniques for keeping an audience engaged during a speech is to keep it interactive . Ask questions throughout the presentation, as well as allowing for audience input and discussion. This can help to keep people’s attention and create a more engaging experience.

Another great tip is to use humor. Even if you don’t consider yourself a natural comedian, sprinkling in a few jokes here and there can break up the monotony of long speeches and keep people interested. Humor can also help to make points stick in people’s minds, making them easier to remember.

Finally, try to be enthusiastic about the content of your speech. If you show too much indifference or lethargic behavior, it will discourage your audience from paying attention and taking your message seriously.

Instead, be passionate about what you are saying so that the energy of your words carries into the room and engages your audience with excitement.

How can I use storytelling to make my speech more interesting?

Storytelling is a powerful tool that can be used to make any speech more interesting. Telling stories in your speech will help engage the audience and make your message stick. Here are some tips for using storytelling in your speech:

1. Choose stories that are relevant to your message and audience. Think about stories that will best illustrate the point you are trying to convey, or evoke emotions in your listeners. 2. Use vivid descriptions and visuals when telling your story. Be sure to include details such as setting, character descriptions, dialogue and plot points. This will help to bring the story to life for your audience. 3. Make sure the story you are telling has a strong conclusion or moral at the end. This will help add emphasis to your message and make it memorable. 4. Practice telling stories out loud before delivering a speech with them. Rehearsing will help you deliver your story more effectively and with more confidence in front of an audience. By using these tips, storytelling can be an effective tool to make any speech more interesting, engaging, and persuasive!

How can I prepare for my speech effectively?

Preparing for a speech effectively is essential to delivering an impactful and memorable presentation. Here are some tips: 1. Have a clear goal in mind. Before starting to prepare, ask yourself what the purpose of giving the speech is: what message do you want to convey? Defining this will help to structure your content and focus your research. 2. Research thoroughly. Make sure you understand the subject matter well, so that your delivery sounds confident and inspiring. Using facts and data will strengthen your arguments and make your talk more convincing. 3. Outline your speech. Make a rough outline of how you want it to go – from beginning to end – well in advance of the actual presentation. This will give you a strong foundation upon which you can craft an engaging talk with an effective narrative arc that keeps audiences interested and engaged. 4. Practice regularly. Rehearsing your speech out loud several times is key to ensuring that you know it well enough to feel comfortable when delivering it live in front of an audience.

5. Time yourself. Record how long it takes for you to go through your entire speech, so that you can adjust the length as needed before delivering it live – remember that most speeches should last no more than 10-15 minutes. 6. Identify potential questions from the audience and prepare answers before hand. Knowing ahead of time what kind of questions people may ask can help reduce the anxiety of not knowing what comes next, enabling you to stay confident when speaking in public. 7. Work on building up confidence levels before delivering a speech. Visualize yourself succeeding in delivering a great presentation; practice relaxation techniques such as deep breathing or positive self-talk; or use props during practice sessions such as water bottles or stress balls if needed to remain calm during the real thing!

What strategies can I use to reduce my anxiety when giving a speech?

1. Plan Ahead: Create an outline of your speech beforehand and practice it multiple times to become familiar with the content. Doing a trial run with the audience can also help you get used to speaking in front of people.

2. Visualize Success: Positive visualization is a great way to reduce anxiety before giving a speech. Imagine yourself confidently delivering the speech while feeling relaxed and composed.

3. Get Organized: Make sure you have all the materials necessary for your presentation, including notes, slides, etc., to reduce any additional stress that may come from not having what you need when you speak.

4. Take Deep Breaths: Before and during the speech, take a few deep breaths as this will help calm nerves and make sure your breathing is regulated throughout the duration of your presentation.

5. Speak Slowly: It is common to feel anxious while giving a speech and try to rush through it too quickly. Speaking slowly helps maintain composure while delivering your message effectively and clearly.

6. Pay Attention to Your Body: Your posture, stance, movements , facial expressions can all influence how confident you appear to your audience and how nervous you may be feeling inside. Check in with yourself frequently throughout the presentation and correct any tense body language or physical actions if needed.

7. Focus on the Audience: If you notice that your anxiety levels are growing as you present, shift your focus onto the audience instead of yourself as this will help refocus your attention away from negative thoughts that may arise from fear or insecurity.

8. Make Eye Contact: Establishing eye contact with your audience is a key confidence-builder for public speakers—it shows that you’re strong, engaged with them, and receptive to feedback or questions they might have regarding your speech topic .

9. Practice Positive Affirmations: Positive thoughts will boost your self-confidence as well as your mood which can help increase performance quality significantly during speeches or presentations in general—so don’t forget to tell yourself “you can do it!” several times throughout the day leading up to the event!

10. Seek Support of Friends & Family: Many experienced public speakers suggest seeking support of close friends & family members prior and during their speeches—not only does it allow helpful critique regarding content but it also creates a more comfortable atmosphere while speaking which can reduce pre-speech jitters drastically.

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Mastering Effective Speech Delivery: From Practice to Performance

Start this journey! Dive into the amazing world of effective speech delivery. Find out the secrets of how to engage an audience. Transform practice into incredible performances!

Connect with the audience from the start. Get their attention with interesting opening lines and stories. This sets the stage for a remarkable speech.

Understand body language and vocal projection. Use facial expressions, gestures, and tone to emphasize your message. Show confidence and be authoritative.

Martin Luther King Jr.’s “I Have a Dream” speech is a shining example of great communication. King inspired millions with his passion and words. It’s proof of the potential of effective speech.

To be a masterful speaker, practice storytelling, connecting with an audience, and using body language. Draw inspiration from great orators. Embrace your inner orator! Make a lasting impact with your words.

Importance of Effective Speech Delivery

Delivering a speech effectively is essential for capturing the audience’s attention and getting your message across. Here are 4 key reasons why:

• Engagement: Deliver your speech in an engaging way and your listeners will stay hooked until the end. This ensures that your message resonates with them.
• Clarity: Delivery makes your speech clearer. This helps people understand your words and the main points of your message.
• Persuasion: Good delivery has a persuasive effect. Use the right tone, gestures, and body language to establish a connection with the audience and sway them towards your viewpoint.
• Rapport-building: Effective delivery builds a rapport between you and the audience. Your confident demeanor builds trust and engagement.

It is also important to remember that delivery requires practice and preparation. Pay attention to vocal variety, pacing, enunciation, body posture, and gestures.

Take Tony Robbins as an example – he once gave an inspiring speech that changed the lives of many. His passion filled every word and the crowd was entranced. By delivering the speech with such passion and conviction, Tony Robbins inspired and empowered the audience, leaving a lasting impact on their lives.

Preparing for Speech Delivery

Maximize potential as a speaker and successfully convey your message with this 6-step guide on prepared speech delivery . Follow these steps:

• Determine the purpose and select the topic .
• Research for relevant information and supportive evidence .
• Create an outline, using headings and subheadings .
• Craft an attention-grabbing intro and clearly state the purpose .
• Follow with a coherent presentation of main points and examples .
• Incorporate visuals like slides or props to enhance understanding .
• Lastly, practice delivery techniques like pacing, modulation, body language, and eye contact . Get feedback from others to refine further.

Don’t forget to refine language for the target audience. Look to Martin Luther King Jr.’s “I Have a Dream” speech for inspiration – a powerful, passionate, and compelling speech that captivated the audience and started a movement.

Practicing Speech Delivery

Learn the art of speech delivery with this 6-step guide !

• Prep : Research & gather info. Organize thoughts and make an outline.
• Warm-up : Do vocal exercises like breathing, tongue twisters & scales.
• Memorize : Get key points down. Practice without notes or prompts.
• Body Language : Check your facial expressions, gestures & posture in a mirror.
• Rehearse : Keep increasing the speed & emphasize important words.
• Feedback : Get constructive criticism from trusted people. Join a club to practice.

Remember, each individual has a unique style. Embrace it & stay open to learning opportunities.

True History: Winston Churchill was a master of speech delivery . His powerful speeches during WWII motivated & inspired the UK. He was meticulous in his prep & used rhetorical devices to great effect. His speech delivery had a major impact on history.

Techniques for Effective Speech Delivery

Speech delivery is key to captivating your audience and getting your message across. To master the skill, here are three techniques to enhance it:

• Body Language: Move and gesture purposefully to engage the audience. Use hand and facial expressions to emphasize points and convey emotions. Stand tall and keep an open posture.
• Vocal Range and Tone: Vary your pitch, volume, and tone. Pause for emphasis and modulate your voice for a dynamic flow.
• Eye Contact: Establish eye contact with your audience to build trust. Look at individuals or small groups. Make your speech personal and persuasive.

Remember, successful speech delivery goes beyond words. To perfect it, rehearse in front of a mirror or record yourself. Practice makes perfect!

Also Read: Find Your Passion: A Path to Self-Discovery and Fulfillment

Overcoming Nervousness

Nerves can trip up even the most eloquent speakers, but with a few effective strategies, you can conquer them. Preparing is key. Invest time in practicing your speech and knowing it backwards and forwards. This will build confidence and reduce nervousness.

Visualize success too. Imagine you’re delivering an awesome speech to a captivated audience. This exercise helps create positive thoughts and boosts your assurance.

Controlled breathing is invaluable for fighting nerves. Slow, deep breaths can soothe the mind and relax the body. Taking care of yourself – like getting enough sleep, eating well and exercising – also helps reduce anxiety.

Let me share an inspiring story. A young executive was set to give a presentation to lots of industry experts. Despite feeling jittery beforehand, she practiced and rehearsed her speech. On the day, she focused on visualizing success and took deep breaths for inner calmness. As she spoke confidently and connected with the audience, her nerves vanished. By using these strategies, she conquered her nerves and gave an outstanding performance.

As this tale shows, conquering nervousness isn’t impossible. With dedication, visualization exercises, controlled breathing and self-care – anyone can beat their anxiety and speak confidently. Remember everyone gets nervous sometimes – how we manage it makes us stand out as confident speakers.

Tips for Captivating the Audience

To captivate your listeners , you need effective speech delivery! Here are some tips to try:

• Be personal: Relate to the audience with anecdotes or experiences.
• Use body language: Use gestures, facial expressions, and posture to make your message more impactful.
• Tell stories: Storytelling adds emotion and helps the audience understand your message better.
• Use visual aids: Slides or props can add visual interest and comprehension to your speech.
• Pause for emphasis: Pauses give time to reflect, create suspense, and highlight important points.

Adapt your speech to meet the needs of your listeners. And don’t forget the power of humor! Incorporate tasteful humor at appropriate moments to keep engagement high.

Did you know? Visuals can increase information retention in the audience by a whopping 400%!

Also Read: Top 100 Commonly Used A to Z Phrasal Verbs for English Fluency

For great speech delivery, it’s important to practice and plan. Engage the audience with body language, vocal variation, and clear pronunciation . Incorporate visuals and tech to boost the impact of the speech. Adapt to the audience’s needs and interests to keep their attention. Remember that practice makes perfect!

To make it unique, include storytelling techniques to engage the audience emotionally. Use rhetorical devices like similes and metaphors . Also, adjust pacing and rhythm for emphasis.

We recall an inspiring incident involving Dr. Martin Luther King Jr. His “I Have a Dream” speech in 1963, inspired millions. His voice and powerful message advocating for racial equality captivated the audience. His ability to connect emotionally, through vivid language and imagery, showcases the power of effective speech delivery. Know More – The Fluent Life

Frequently Asked Questions

Q1: What are some tips for effective speech delivery? A: Some tips for effective speech delivery include practicing beforehand, using body language and gestures, speaking clearly and confidently, and engaging the audience through eye contact.

Q2: How can I improve my speaking voice for better speech delivery? A: To improve your speaking voice, you can try exercises like breathing techniques, vocal warm-ups, and speaking with proper posture. It is also helpful to listen to and mimic good speakers to develop your own style.

Q3: How do I overcome nervousness when delivering a speech?| A: To overcome nervousness when delivering a speech , you can prepare well in advance, practice in front of a mirror or with a supportive audience, focus on your message rather than your fear, and use relaxation techniques such as deep breathing.

Q4: What are some common mistakes to avoid during speech delivery? A: Some common mistakes to avoid during speech delivery include speaking too fast or too slow, using excessive filler words like um or uh, reading directly from notes instead of engaging with the audience, and lacking enthusiasm or energy in delivery.

Q5: How can I keep the audience engaged during my speech? A: To keep the audience engaged during your speech, you can use storytelling, humor, visual aids, rhetorical questions, and interactive elements like asking for volunteers or involving the audience in small activities. It is also important to maintain a confident and enthusiastic delivery.

Q6: What are effective ways to conclude a speech for a strong impact?

A: Effective ways to conclude a speech for a strong impact include summarizing key points, providing a memorable closing statement or call-to-action, using inspirational quotes or stories, and leaving the audience with a thought-provoking question or idea to ponder upon.

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Speak Like a Pro: The Ultimate Guide to Flawless Speech Delivery Techniques Revealed!

Eloquence Everly

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Implementing  effective speech delivery  techniques is essential to captivate and engage your audience. By following these techniques, you can improve your public speaking skills and deliver persuasive and engaging presentations.

Key Takeaways:

• Thoroughly prepare and practice your speech before delivering it.
• Create a distraction-free  presentation environment  with proper lighting and visibility.
• Pay attention to your  personal appearance  and maintain good  body language  during the speech.
• Focus on  vocal delivery  strategies such as clear  enunciation , appropriate  loudness and speed , and  variations in speed and force .
• Utilize effective  body language  by maintaining  eye contact , using  gestures and movement  naturally, and avoiding distracting mannerisms.

Preparation for Speech Delivery

Before delivering a speech, thorough preparation is essential. By taking the time to prepare, you can ensure a smooth and confident delivery that captivates your audience . Here are some key aspects to consider:

• Create a Well-Organized Set of Notes: To guide you during your presentation, create a clear and concise set of notes. This will help you stay on track and ensure you cover all your key points. Structure your notes in a logical manner, using headings and bullet points for easy reference.
• Engage in Ample Practice: Practice makes perfect, so dedicate time to rehearse your speech. Familiarize yourself with the content, flow, and timing of your presentation. Practice in front of a mirror, friends, or colleagues to receive feedback and make necessary improvements.
• Prepare the  Presentation Environment : The environment in which you deliver your speech can greatly impact its effectiveness. Consider factors such as lighting, visibility, and distractions. Ensure that the room is well-lit and that your audience can see and hear you clearly. Eliminate any distractions or potential interruptions.
• Test and Have a Backup Plan for  Audiovisual Equipment : If you will be using  audiovisual equipment , such as a microphone or projector, it is crucial to test them beforehand. Check for any technical issues and have a backup plan in case of equipment failure. This will help you avoid any disruptions and allow for a seamless delivery.

By adequately preparing your speech, notes, and the  presentation environment , you can set yourself up for success and deliver a confident and impactful presentation to your audience.

Personal Appearance and Body Language

When delivering a speech, your  personal appearance  and  body language  significantly impact the impression you make on your audience. Here are some key tips to ensure you project confidence and professionalism:

Dress Appropriately

Choose attire that is suitable for the occasion and reflects your respect for the audience and the topic. Ensure your outfit is clean, well-fitted, and comfortable. Avoid wearing hats or caps that can obstruct your face and hinder your nonverbal communication.

Maintain Good Posture

Stand or sit up straight, with your shoulders back and chin parallel to the ground. This posture exudes confidence and engages your audience . Remember to distribute your weight evenly and avoid excessive shifting or fidgeting.

Eye Contact

Maintaining  eye contact  is crucial for establishing connection and credibility with your audience. Look directly at individuals while speaking, making an effort to engage different parts of the room. Avoid constantly referring to notes or reading from a script, as this can diminish the impact of your message.

Avoid Distracting Mannerisms

Be mindful of your body language throughout your speech. Minimize excessive hand movements, pacing, or other distracting mannerisms that can detract from your message. Focus on conveying confidence and clarity through calm and composed  gestures .

By paying attention to your  personal appearance  and body language, you can enhance your speech delivery and effectively engage your audience .

Vocal Delivery Strategies

Your  vocal delivery  plays a crucial role in how your speech is received by the audience. By implementing effective vocal techniques, you can enhance the impact of your message and maintain audience attention. Let’s explore some strategies to improve your  vocal delivery :

Enunciation and Clarity

Clear  enunciation  is vital for effective communication. Ensure that you pronounce your words distinctly and avoid mumbling or garbling. By articulating each word clearly, you enhance the audience’s understanding and engagement with your speech.

Appropriate Loudness and Speed

Adjusting your volume and speed based on the audience, venue, and topic is crucial for effective vocal delivery. Speak loudly enough to be heard, but avoid being overly loud or shouting. Similarly, vary your speed to maintain audience interest and emphasize key points, but avoid speaking too quickly or too slowly.

Variations in Speed, Inflections, and Force

Utilizing variations in speed, inflections, and force adds depth and meaning to your speech. By emphasizing certain words or phrases, you can convey the significance and emotion behind them. Adjusting the pace of your speech can create anticipation or highlight important information. Use this technique strategically to enhance your message and keep your audience engaged.

Minimize Filler Words

Filler words such as “um,” “uh,” and “like” can detract from the impact and clarity of your delivery. Minimize their use to ensure a smooth and impactful presentation. Pausing briefly instead of using filler words can also add emphasis and facilitate better understanding.

“Clear and confident vocal delivery is essential for engaging your audience. Enunciate your words with clarity, speak at an appropriate  loudness and speed , utilize  variations in speed and force , and minimize the use of filler words. These strategies will help you captivate your audience and effectively convey your message.”

Now that you have learned about effective vocal delivery strategies, let’s move on to exploring the importance of body language in speech delivery.

Effective Use of Body Language

When delivering a speech, your body language can greatly impact how your message is received by the audience. By mastering the art of body language , you can effectively communicate your ideas and captivate your listeners.

Maintaining Eye Contact

One of the most important aspects of body language is maintaining eye contact with your audience. This establishes a connection between you and your listeners, making them feel engaged and involved in your speech. Avoid excessively reading from notes, as this can hinder eye contact and create a barrier between you and your audience. Instead, glance at your notes discreetly when necessary and focus on making eye contact with individuals throughout the room.

Using Gestures and Movement

“Gestures, in my opinion, are the most powerful tool we have in becoming an effective communicator.” – Andrea Foy

Gestures and movement  can add depth and emphasis to your speech. Use them naturally to illustrate concepts, reinforce transitions between ideas, and highlight key points. However, it’s important to be mindful of using  gestures  in a controlled and purposeful manner. Avoid excessive or distracting movements that can draw attention away from your message. Instead, use  gestures and movement  to enhance your delivery and engage your audience.

Show Enthusiasm and Commitment

When delivering a speech, it’s vital to demonstrate interest and passion in your topic. Show enthusiasm through your body language, such as by smiling, using facial expressions that reflect your emotions, and maintaining an open and confident posture. This not only captures the audience’s attention but also conveys your commitment to the subject matter, making your speech more compelling and memorable.

Avoiding Distracting Mannerisms

While  gestures  and  movement  are important, it’s crucial to avoid distracting or aimless mannerisms that can detract from your message. Be aware of any nervous habits, such as fidgeting, excessive hand movements, or aimless shifting of weight. These mannerisms can undermine your credibility and divert the audience’s attention from your speech. Practice self-awareness and aim for body language that is purposeful, controlled, and complementary to your message.

Improving Verbal Delivery

When delivering a speech, your verbal delivery plays a crucial role in engaging your audience. To ensure your message reaches every corner of the room, focus on the following aspects:

• Projection :  Speak with enough volume to reach people in the back of the room. This will ensure clear communication and prevent your words from getting lost in the space.
• Comfortable Rate :  Speak at a pace that allows your audience to comprehend and absorb your message. Pausing occasionally not only helps you catch your breath but also gives the listeners time to process the information.
• Clear Articulation :  Enunciate your words clearly to facilitate understanding. Avoid mumbling or rushing through your sentences, as this can make it difficult for your audience to follow along.
• Vocal Habits :  Pay attention to any vocal habits that may distract your listeners. Eliminate vocalized pauses like “um” or “uh” and work on maintaining a steady volume throughout your speech. Avoid speaking more softly at the end of sentences, as it can diminish the impact of your message.

Sample Table: Comparing Verbal Delivery Techniques

By focusing on  projection ,  comfortable rate ,  clear articulation , and eliminating distracting  vocal habits , you can deliver a speech that captivates your audience and ensures effective communication.

Enhancing Nonverbal Delivery

Nonverbal delivery plays a crucial role in enhancing your overall speech delivery and making a lasting impact on your audience. By utilizing effective eye contact,  movement , gestures, and an  unobtrusive use of notes , you can captivate and engage your listeners. These nonverbal elements add depth and authenticity to your speech, helping to convey your message effectively.

Eye Contact:  Making eye contact with individuals in your audience establishes a connection and shows that you are genuinely interested in their presence. Avoid excessive reading from notes, as it can break the eye contact and lessen your impact. Instead, actively engage with your audience, scanning the room and making meaningful eye contact with different individuals throughout your speech.

Movement:  Movement on stage or in front of your audience can help you control nervousness and create visual interest. Utilize the space around you, taking purposeful steps and making slight changes in position to capture the attention of your listeners. Movement should be natural and deliberate, enhancing your message rather than distracting from it.

Gestures:  Gestures and arm movements can add emphasis and clarify your spoken words. Use them to reinforce key points, illustrate concepts, and enhance the overall impact of your speech. Effective gestures appear natural and are synchronized with the rhythm and flow of your speech, engaging your audience on a visual level and reinforcing the meaning of your words.

Unobtrusive Use of Notes:  While it is common to use notes during a speech to stay on track and remember important points, it is essential to use them unobtrusively. Ensure that your notes are legible and well-organized, allowing you to find the information you need without causing distractions. Place your notes discreetly or use a small podium or lectern to hold them, allowing for seamless transitions and maintaining the focus on your delivery.

Avoid any distracting mannerisms or gestures that detract from your communication. Practice incorporating these nonverbal elements into your delivery to create a powerful and engaging speech that leaves a lasting impression on your audience.

Managing Nervousness and Overcoming Challenges

Nervousness is a common experience when delivering a speech. However, it’s important to remember that you are not alone in feeling this way. Chances are, many members of your audience are also experiencing nerves. The good news is that most signs of nervousness are invisible to the audience, so you can stay calm and composed even if you’re feeling a bit jittery.

Embrace nervousness  as it can actually be a valuable tool in enhancing your speech delivery. It can make you more alert, animated, and enthusiastic about your topic. Instead of trying to suppress it, harness that nervous energy and channel it into your presentation. When you embrace your nerves, you can turn them into a positive force that adds authenticity and passion to your speech.

Handling mistakes  is another important aspect of  managing nervousness . It’s natural to feel flustered if you make a mistake or lose your place during your speech. However, it’s crucial to remember that these slip-ups happen to everyone at some point. Instead of panicking, take a moment to collect yourself, take a deep breath, and calmly continue from where you left off. Most importantly, don’t dwell on the mistake or draw attention to it. Keep your focus on delivering your message effectively.

By embracing and  managing nervousness , you can transform it from a potential obstacle into a catalyst for a powerful and engaging presentation. Embrace the nerves, handle mistakes gracefully, and let your genuine enthusiasm shine through.

Mastering  effective speech delivery  techniques is essential for becoming a confident and persuasive speaker. By implementing these techniques, such as thorough preparation, proper personal appearance, and effective vocal and nonverbal delivery strategies, you can captivate your audience and deliver impactful presentations.

Preparing well before your speech, organizing your notes, and creating a suitable environment are all crucial steps in ensuring an effective delivery. Your personal appearance and body language contribute greatly to the overall impression you make on your audience. Maintaining eye contact, using gestures and movement, and speaking with clear articulation and appropriate  variations in speed and force  all enhance your communication.

While it is natural to feel nervous before delivering a speech, embracing this nervousness can actually help enhance your delivery. Remember, you are not alone in experiencing nerves, and most signs of nervousness are invisible to the audience. Embrace the energy that nerves bring and use it to your advantage, channeling it into a more animated and enthusiastic performance.

By following these  effective speech delivery  techniques, you can confidently communicate your ideas and engage your audience in a persuasive and impactful manner. Remember to always strive for clear and effective communication, and never hesitate to seek further opportunities for growth and improvement in your public speaking skills .

What are some effective speech delivery techniques?

Implementing effective  speech delivery techniques  involves thorough preparation, proper personal appearance, vocal and nonverbal delivery strategies, and  managing nervousness .

How important is speech preparation for effective delivery?

Speech preparation  is crucial for effective delivery. Creating well-organized notes, practicing, and preparing the presentation environment and  audiovisual equipment  are essential steps.

How does personal appearance and body language impact speech delivery?

Personal appearance, such as appropriate dressing and tidy hair, and positive body language help to engage the audience. Standing or sitting up straight, making eye contact, and avoiding distracting mannerisms are key aspects.

What are some vocal delivery strategies for effective speech delivery?

Enunciating clearly, speaking with appropriate loudness and speed, using variations in speed and inflections, and minimizing filler words are important strategies for vocal delivery.

How can body language enhance speech delivery?

Maintaining eye contact, using gestures and movement naturally, and displaying enthusiasm through body language can enhance the impact of your speech.

What are some tips for improving verbal delivery in a speech?

Projecting your voice, speaking at a comfortable rate, articulating words clearly, and eliminating vocal habits are key tips to improve verbal delivery.

How can nonverbal delivery support speech delivery?

Making eye contact with the audience, using movement and gestures, and using notes unobtrusively can make your speech more engaging and effective.

How can one manage nervousness during speech delivery?

Managing nervousness  can be achieved by realizing that it’s common, remaining calm and composed, using nervous energy to enhance your delivery, and embracing mistakes as learning opportunities.

What are the key takeaways for effective speech delivery?

By implementing effective  speech delivery techniques , one can become a confident and persuasive speaker. Thorough preparation, proper personal appearance, vocal and nonverbal delivery strategies, and managing nervousness are key components.

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14.1 Four Methods of Delivery

Learning objectives.

• Differentiate among the four methods of speech delivery.
• Understand when to use each of the four methods of speech delivery.

Maryland GovPics – House of Ruth Luncheon – CC BY 2.0.

The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. Impromptu speeches often occur when someone is asked to “say a few words” or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public.

• Take a moment to collect your thoughts and plan the main point you want to make.
• Thank the person for inviting you to speak.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• Thank the person again for the opportunity to speak.
• Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous Speaking

Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather an indication of their uncertainty about what you mean. If this happens, you can add a short explanation; for example, “sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also (or instead) provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Speaking from a Manuscript

Manuscript speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids.

The advantage to reading from a manuscript is the exact repetition of original words. As we mentioned at the beginning of this chapter, in some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater), the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Speaking from Memory

Memorized speaking is the rote recitation of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid “machine-gun” style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

Key Takeaways

• There are four main kinds of speech delivery: impromptu, extemporaneous, manuscript, and memorized.
• Impromptu speaking involves delivering a message on the spur of the moment, as when someone is asked to “say a few words.”
• Extemporaneous speaking consists of delivering a speech in a conversational fashion using notes. This is the style most speeches call for.
• Manuscript speaking consists of reading a fully scripted speech. It is useful when a message needs to be delivered in precise words.
• Memorized speaking consists of reciting a scripted speech from memory. Memorization allows the speaker to be free of notes.
• Find a short newspaper story. Read it out loud to a classroom partner. Then, using only one notecard, tell the classroom partner in your own words what the story said. Listen to your partner’s observations about the differences in your delivery.
• In a group of four or five students, ask each student to give a one-minute impromptu speech answering the question, “What is the most important personal quality for academic success?”
• Watch the evening news. Observe the differences between news anchors using a TelePrompTer and interviewees who are using no notes of any kind. What differences do you observe?

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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12 Delivery: A Recipe for Great Speaking

Megan orcholski, university of wisconsin-milwaukee, learning objectives.

• Understand the importance of delivery and its impact on public speaking.
• Learn what tools create delivery and have a basic understanding of how to use them.
• Be better prepared to deliver a speech!

Imagine you go to a restaurant and order a dish that sounds delicious.  When they bring you the food, it is cooked without care, unseasoned, and slopped onto your plate. It doesn’t look or taste very good. You’re hungry, so you eat it. It still has nutritional value, but you don’t enjoy it. You probably won’t remember this meal, and if you do, you will probably only remember how bad it was. When food is cooked, there is a lot of thought that goes into how the person eating the food (the audience) will feel when they eat it. Delivery is similar, as it is the vehicle for how an audience consumes a speech. The audience will get the speech whether it’s perfectly seasoned or thrown together without care. You have the opportunity as a speaker to make your content and performance appetizing to your audience!

Delivery can be thought of as the “icing on the cake,” but let’s break that down. Can you eat cake without icing? Sure. But icing is intended to complement the cake, make it look pretty, and taste better. Similarly, bad delivery can call attention to itself or make the cake worse. As a good friend of mine says, excellent delivery can enhance the content and make it taste sweeter.

Delivery is not always valued as an essential part of presentations by speakers. For example, have you ever had a teacher who was incredibly boring, didn’t look at you, or stumbled through their lectures? You, as the audience, probably wished they had practiced their delivery. To an audience, delivery is important. It can be the difference between an audience tolerating what you are saying and an audience really understanding, enjoying, and remembering your content.

Often, speakers in my class treat delivery like a magical talent that some people are lucky enough to have and others don’t. However, delivery skills can be learned by practice. Imagine speaking to someone who says, “I’m bad at downhill skiing.” You may reply, “Do you ski a lot?” or “Have you taken any lessons?” If someone does not practice and learn basic skills, they cannot expect to do well at a skill like skiing. Speaking is also a skill. It is something which you can practice, train, and improve. Yes, there are certainly some individuals for whom strong delivery seems to come naturally, but anyone can be an effective presenter if they are willing to practice. You do not have to like public speaking to be good at it. So get ready to get great at gifting your messages to audiences!

How to Effectively Use Your Voice

Vocalics also known as paralanguage, refers to the pieces of oral communication which convey meaning beyond the words. Have you heard the proverb, “It’s not what you say, but how you say it?” Vocalics is referring to the “how.” There are five distinct vocalics: volume, pitch, rate, articulation, and pronunciation. The first three (volume, pitch, and rate)  are nonverbal components that are present in both oral and verbal communication. Oral, referring to the mouth, can be any sound or noise. Let’s say your blowing air out of your lips, making a loud sigh or humming, you are still using volume, pitch, and rate even though you aren’t saying words. Volume, pitch, and rate work nonverbally or in connection with the words to create meaning. The final two vocalics, articulation and pronunciation, are only present in verbal communication, as they address how words are formed and emphasized.

Vocalics , also known as paralanguage, refers to the pieces of oral communication which convey meaning beyond the words.

Think of vocalics as the basic ingredients of delivery. By learning how to utilize them, you can make unlimited types of delivery dishes. Having an understanding of how vocalics work and the main things they communicate will allow you to have more control over how you are communicating with your audience.

Volume has to do with how loud, or soft, something is. This is probably a pretty familiar concept, but you may not have thought deeply about how volume functions as a communication tool. Volume is associated with power and control. When a person gets louder, it is often because they want to be heard. Imagine a child who is trying to get the attention of busy adults or a customer trying to get the attention of a server at a crowded restaurant. Increasing volume is a way for a speaker to direct focus to themselves. However, the relationship between volume and power is more complicated. Being louder does not necessarily translate to more power. Instead, volume can work in complex ways to create meaning. Sure, getting louder or yelling can communicate importance or control, but so too can a drop in volume. For example, when parents are trying to get children to do something, the indication of it getting serious is often when they go from yelling to talking in a soft, controlled, serious manner. I knew as a child that it was when my parents got very quiet was when I was actually in big trouble!

Try It: Talk to Grandma

For a lot of people, an appropriate volume is a huge problem. Even when they think they are loud enough, it can still be a struggle to hear them well enough to easily understand what they are saying. If you have seen the movie Sister Act , think about the scene where Whoopi Goldberg’s character uses visualization to get the young singer to be loud enough and find her voice. Visualization may work for you too. Start by visualizing an older relative or friend who doesn’t hear very well. Imagine they are coming to see you speak. They will want to be able to hear you. In your head, place them behind the last row of the audience. If you are always making sure they can hear you from behind the last person, your volume should be adequate for the size of the audience and space.

When using volume as a tool of communication, speakers must consider projection. When you are speaking for an audience, you want to be loud enough to be heard. This volume often requires speakers to adjust how they project sound and focus their sound towards a target. [i] If you have had any music or theater training, you probably already understand the basics of focusing and directing your sound. You will want to have strong breath support to properly project. This breath support can be achieved by making sure you are not breathing shallowly with your shoulders, but rather pulling air all the way down to your diaphragm or about two inches below your belly button.

To get louder, people often use the throat and increase how hard the vocal cords are working, but this can strain the voice and also produce a stressed sound. A better way to achieve increased projection is to pull in a lot of air using your diaphragm so that more air can flow over your vocal cords. Your breath support will help you be able to control your volume.

Finally, you will want to focus your projection or have motivation in your volume. We do this all the time, like when we are at a sporting event and cheering your favorite player or when you are at a loud party and want to have a conversation with one person. [ii] You will adjust your volume to match your speaking situation. In these cases, the direction of your projection helps aid your volume in communicating intention and meaning. Use changes in volume meaningfully and deliberately to focus communication, emphasize ideas, or make yourself heard.

Try It: Using your Diaphragm

Breath support is crucial for projecting your voice without straining your vocal cords.  To make sure you are breathing deeply enough, place your hand below your belly button.  When you fill yourself with air, your hand should rise.  To start, try laying down.  This technique can help you to breathe deeply and relax.  You can also see your hand move!  If you find that your shoulders or chest are moving, you are probably not breathing deeply enough.  To help, visualize that you are pulling from your toes.  Your toes are not part of the breathing process, but thinking about drawing from your whole body can help deepen your breath.

Pitch deals with where your voice is resonating on the musical scale. If you start humming, a musician would be able to match the tone of your hum on their musical instrument. All of us have a pitch we naturally tend to. Our pitch is based on both the make-up of our body, specifically the length of one’s vocal folds and size of the vocal tract, and our socialization. Pitch is determined by how much your vocal folds are vibrating.  Vibrating fast at a high cycle produces a higher pitch, whereas fewer vibrations create a lower pitch. [i]  While our biology determines our abilities and range, a person may also vary or control their pitch based on cultural and social roles.   Pitch is often used to communicate gender, as the physiological makeup is connected to sex. Female voices are, on average, about an octave higher than male voices. This claim is a generalization and can vary based on the individual. But this idea was demonstrated on a daily basis before everyone had a cell phone and the main phone used was a house phone. If a person unfamiliar with the house called, they had to rely solely on a person’s pitch to determine gender and age. Many of us, who grew up with a house phone, have a story of being mistaken for someone else in the household or being labeled with a gender we don’t identify with. Though our bodies may limit our pitch, we do have the ability to utilize pitch variation to give meaning to our words.

As with the other vocalics, pitch gets more interesting when it changes. Intonation  refers to how your pitch rises and falls, creating vocal variety. When pitch rises, the voice communicates uncertainty or indecisiveness. This can be seen when we ask questions. However, some people tend to go up at the end of their sentences even when it is not a question. [ii] For example, imagine saying the phrase “I like your shirt” to a friend. Try it right now with your tone going up at the end. Now say it with your tone staying the same or coming down. Your intonation drastically changes the meaning.

Intonation refers to how your pitch rises and falls, creating vocal variety.

As a speaker, you want to be careful you are not communicating hesitancy or uncertainty when you intend to communicate confidence. Similarly, the dropping of pitch communicates certainty or finality. An example of this is in the Wizard of Oz when the Winkie guards are marching outside of the Wicked Witch’s castle. You can hear them sing, “O-Ee-Yah! Eoh-Ah!” [iii] Not only can you hear them change their intonation throughout the song, but their pitch lowers at the end of the phrase, creating finality to what may otherwise be meaningless sounds.

Try It: Play Around

Speakers do not tend to use as much vocal variety as they are capable of because they are not aware of how much variation they could have. One way to explore pitch is to specifically practice trying different tonal changes when you are speaking. First, to warm up, make noise all the way up and down the tonal scale. Start by making a high pitch and then falling to as low as you can comfortably go. Then go back up. (If you have a piano, you can plunk out notes or do scales). Once you’ve established your range, then pick a line or two in your speech, use the Pledge of Allegiance, or anything else you know very well. Try to speak those sentences in at least ten different ways. Each time, change your tone to play with how you could say the line or phrase. Pay attention to how your tone will impact the audience’s understanding of what you are saying. Focusing on your impact can be especially important on the last line of an argument or the end of the speech. Working to bring your pitch up in the middle of the sentence and dropping it at the end for finality can help you finish strong.

At its most basic, rate deals with speed, specifically how quickly or how slowly the words are spoken. This speed not only deals with the sounds within a word, but also the spaces between words. The speed at which words are spoken is connected to perceptions of emotional control. A fast rate is associated with uncontrolled or extreme emotion, whereas a slow rate is associated with controlled emotion. Think of an excited child trying to tell you a story. Their quick pace may sound frantic or frenzied. Now contrast that with how President Obama spoke during his public speeches. He typically has a very deliberate pace that communicated his command of the situation. You will want to pay attention to your rate in general, but you are also able to vary your rate to communicate meaning. For example, when you have something that is very important, slowing down the rate can help the point come across as important to the audience.

Speaking too quickly is a common problem, but you can train yourself to speak slower. Unfortunately, trying to “be slower!” doesn’t usually help. One tip is to think of putting little tiny spacers between your words. This way, it is easier to be understood, even at a fast pace. It’s like a friendship bracelet–if you put all of the beautiful, glamorous beads together, it looks gaudy. So, you separate them by clear or white spacer beads, making the beauty easier to look at and more fluid. By giving your words tiny spaces around them, your articulation will be stronger, and your words will be easier to understand. Some students also benefit from simply writing “pause” or “breath” on their note cards. These words can remind you to slow your rate, even if you are nervous during your speech.

Pacing can be an effective way of creating meaning and allowing your audience to absorb those meanings. A well-placed pause or giving more time to an explanation can help your audience understand and retain the information you are telling them. Your speaking rate is especially important because your audience is trying to mentally digest what you are saying. They cannot control the speed with which they receive the information, but you can help your audience have time to absorb and process information by being conscious of your rate.

Speakers often throw out information without much thought to the speed or pacing. Think about spoon-feeding a baby. Baby’s don’t have much control over how fast they receive their food. If you feed them too fast, they will cough and choke, and baby food will potentially come out their nose! When you feed a baby, you adjust your speech based on how long it takes the baby to taste, swallow, and enjoy the food. You want to do the same thing with your audience. Pay attention to how they are reacting and how they are absorbing the information. Observation is especially important during transitions of points or topics. Have you ever fed a baby a bite of peas and then a bite of bananas? It’s hilarious. The baby makes weird funny faces because their expectations were violated—they were expecting peas and got bananas instead. When you switch food, you often take a pause, maybe give the baby a sip of water. You want them to know you are moving to a different food. Similarly, a speaker should utilize their delivery to lead the audience from one point to the next. By paying attention to your pacing, your audience will be able to retain and remember more of your information.

Try It: Object Toss

One way to help you with your pacing is to picture your words as tangible objects going toward your audience. To practice this, get a bowl of cotton balls, pennies, scarves, or other lightweight objects. While you are practicing your speech, toss the objects toward a pretend audience (a blanket works great for this). However, you have to toss and speak at the same pace! This action shows a speaker very quickly how fast they are going. Now, one potential risk of this exercise is that you may start to find a rhythm with your tossing that may lull you into an unnatural speaking rhythm. You want your rate to sound natural and conversational, so once you get the pace under control, stop physically tossing and work to speak at that comfortable pace.

Articulation and Pronunciation

Articulation deals with how the words come out of your mouth, specifically how the words are shaped. Pronunciation is articulation combined with cultural influences to create ways of saying words that are identifiable to specific regions or groups of people. While two separate concepts, they often work in tandem when we are dealing with language. As a speaker, you want to make sure the audience can understand you. Paying attention to how you form your words can help you avoid mumbling or slurring your words together.

Pronunciation is grounded in culture and expectations can vary depending on your audience and specific speaking context. A dialect, which refers to how a person or group specifically forms their words and arranges their grammar, may impact how you are communicating with your audience. You may want to be aware if the audience has a similar or different dialect than you. For example, if you grew up in the Midwest, you may refer to Pepsi as “pop” with the o sounding more like an a. Whereas, those in the south would refer to it as a “coke” with a long o sound. And then there is the rest of the nation who say “soda.”  People often forget they have a dialect and will sometimes view other dialects as inferior. But everyone has a dialect that delineates from ethnic heritage as well as regional locations. Being aware of dialect is important in public speaking because parts of your dialect may not be familiar to a group who uses a different one. You may end up using a term common to you, but unfamiliar to your audience. You may also pronounce a word in a way that the audience wouldn’t understand. By being aware of these issues, you can address them in your presentation if necessary.

Try It: All it Takes is a Pencil

If you are struggling with articulation or worried you are mumbling, a pencil can help your mouth realize how it’s forming words. Put the pencil in your mouth horizontally, and bite down on it. Say your speech with the pencil in your mouth until your words can be completely understood. Once you are understandable, pull the pencil out of your mouth WHILE YOU ARE TALKING. You should be able to feel the difference. This exercise can help train the muscles how to properly enunciate.

Vocal Variety

While there are different vocalics, they function together to create meaning and vocal variety . Be aware of how volume, pitch, rate, articulation, and pronunciation are working together in your speech to communicate to the audience. What does it do to a sentence when you get quieter, slow down, and drop your pitch all at the same time? How about getting louder, speeding up, and raising your pitch all while over articulating? These tools are excellent for helping to craft meaning beyond your words. Being aware of how they interact with each other can increase your ability to utilize them for making meaning when you are speaking.

Types of Vocalics

Volume has to do with how loud, or soft, something is.

Pitch deals  with where your voice is resonating on the musical scale.

Rate deals with speed, specifically how quickly or how slowly the words are spoken.

Articulation deals with how the words come out of your mouth, specifically how the words are shaped.

Pronunciation is grounded in culture and expectations can vary depending on your audience and specific speaking context.

Vocal variety is when there are different vocalics being used, and they function together to create meaning.

How to Effectively Use your Body

To develop strong delivery skills, speakers need to realize the extent of the body’s power. Your body is an incredibly complex tool that is continuously making meaning. To start to understand this, do some people watching. What can you determine about a person based on the way they stand or how they move? Do you know how they are feeling based on their facial expressions? Beginning speakers are often quick to take their body for granted and not consciously employ choices of movement or expression. To better understand the tools of physical delivery, we will discuss kinesics and the multiple parts of nonverbal communication. Then, we will discuss proxemics or your body in relation to other objects, before ending with a discussion of appearance.

Similar to the vocalics, your body movements add to the words you are saying.  Kinesics refers to how the body is interpreted as nonverbal communication and how physical movements are able to communicate on their own. Think about how often you move your body and what those movements signal to those around you. From popping your hip and crossing your arms to communicate impatience to a late friend, waving at a neighbor as you pass by, or even initiating a hug to a loved one, the movement of our bodies transmits meaning to those observing us. The significance of kinesics is heightened in a public speaking context because of the specific nature and focus of the presentation.

Kinesics refers to how the body is interpreted as nonverbal communication and how physical movements are able to communicate on their own.

Most of us have a basic understanding of posture , even if just from being told to “stand up straight” as a kid. However, posture is more than just standing up straight. It deals with the arrangement of your bones and muscles so that each area is allowed to do its job to its best ability. Good posture allows your body to support and control its structure without unnecessary tension in your frame or strain in the muscles. [i]

To think about your posture as a speaker, it’s helpful to think of the ranges in which your body could arrange itself. The first range is contraction to expansion. How broad are you letting your shoulders expand? How much space are you allowing your arms to take up? The amount of space you take up communicates to the audience. The next range is withdrawal and approach.  Are you leaning forward or sinking back as you speak? When you move in your speech, is it toward or away from the audience? While this happens while walking, withdrawal and approach can also be communicated while standing. Think of how a lean forward communicates advancement whereas leaning back tends to communicate moving away.

Finally, general body orientation, or where all of your parts are in relationship to each other, is important. A neutral body posture is when both feet are flat on the floor, weight is balanced, arms hang gently, and muscles are relaxed. A neutral body posture is not the way most people tend to stand. Many people pop their hip or cross their legs. These stances do not provide a strong foundation to pull breath and initiate movement. As with all of the other components of delivery, there is not an ultimate right or wrong way to stand. Rather, thinking about your stance in relation to your message and audience is the most important consideration.

Try It: Roll it Up and Pull the String

Walk around a mall for a bit and you will be amazed by the popped hips, crossed legs, leaning, and general disregard for a balanced and strong posture. However, when you’re giving a speech, you want your body to look powerful and confident. Instead of forcing your body into an unnatural position, help your body find perfect posture on its own. Stand up straight and find balance with your weight equally distributed between both legs. Picture your spine as building blocks and, starting at your head, roll your spine down block by block until you are comfortably doubled over (do not stretch beyond your capabilities). Here, breathe deeply a few times. As you breathe, feel your back rise and fall with the inhale and exhale. Then slowly, block by block, roll back up until your head is gently floating on tip of your neck. Picture a string connected to your spine that comes out of the top of your head. By gently “pulling” that string at the end, your body should naturally lift into the correct posture. You don’t want to be tense. It may help to think “Bones up, Muscles down.”

While all of the pieces of our body are important for communicating, our arms and hands are arguably the most moveable and versatile. They can help enhance the emotional impact of your verbal message. Gestures are when our arms and hands use their different types of movements to create emphasis, meaning, and symbols. Two of the most well-known categories are emblems and illustrators. Understanding emblems and illustrators can help you know more about how your gestures are communicating. An emblem happens when the body creates something which can be interpreted as a verbal word or phrase. For example, holding your index finger and your middle finger into a “V” with the other fingers closed can be interpreted as the peace sign or the number 2. To be an emblem, Steven R. Brydon and Michael D. Scott argue a gesture must do three things: [i]

• It must have specific meaning for the audience members.
• It must be used intentionally by the speaker to purposely generate meaning.
• It must be easily translated into a few words.

Emblems are very specific to the context. For example, signaling to a train or truck driver by making a fist with a bent elbow and pumping it up and down means “honk your horn.” But that same gesture after scoring a goal in a soccer game can mean “YES!”

Emblems are also very connected to culture. Because of this, you will want to be aware of what meaning you are communicating with your emblem. For example, most of us know that connecting your thumb and index finger into a circle with your other fingers flared up means okay in the United States. However, if you did the same gesture in Japan it means “money” and in France, it means “zero” or “worthless.”

Illustrators are similar to emblems, but instead of being directly translated, they aid the verbal messages and are more generalized meanings. For example, you can describe how big or small an object is, but it is even more effective to also show with your hands. The visualization is aided because of how your motions connect to what you are saying. To demonstrate the importance of illustrators, attempt to give directions or describe something specific without using your hands. It’s very difficult to do!

Types of Gestures

An emblem happens when  the body creates something which can be interpreted as a verbal word or phrase.

Illustrators are similar to emblems, but instead of being directly translated, they aid the verbal messages and are more generalized meanings.

Facial Expressions

Faces are fantastic places for expression and communication.  Facial expressions are when a speaker uses their face to communicate. The face is often completely forgotten as a communicative space. Speakers should be very aware of their face to both increase their communication and prevent sending unintentional messages to the audience. When thinking about facial expressions, it’s important to avoid a blank or unexpressive face. You also don’t want to rely on one facial expression the whole time. Like your vocal tone, your face helps convey meaning. You want it to match your topic and change with the specific information in your speech.  Smiling, for example, is incredibly underused. Many speakers get nervous about speaking and forget the elemental power of a smile. Obviously, there are times and topics for which a smile would not be the appropriate facial expression. But just as we do in conversations with our friends, do not be afraid to use your face to help communicate.

Eye Contact

Eye contact is important for establishing a connection and communicating with the audience.  Eye contact is when the speaker meaningfully connects to the audience with their eyes. The first step to utilizing eye contact is to know your information well enough to be able to speak while making eye contact. This step may seem like common sense, but it can be incredibly difficult to do. Most beginning speakers rely very heavily on their notes or manuscript. I have often told students that I’m jealous of the podium or notecard because it gets all their attention! It may seem scary to look up at the audience, but sustained eye contact has the power to make you feel both physically and emotionally closer to each other. [i] In Western culture, eye contact works to establish a connection, communicate confidence, and affirm credibility.

Once you’re able to look up at the audience, it is important to practice looking directly in the eyes of the audience members. You cannot fake eye contact! If you can see your audience, they will know whether you are actually looking at them or if you are looking over the top of their heads. [ii]  Direct eye contact is especially important if it is a smaller audience. If it is a larger audience or if you are on a lighted stage and can’t see the individuals in the audience, you will still want to direct your energy at specific spots to make it feel personal.  There is no set time for how long to hold eye contact, as it is another variable which changes with the situation and circumstances.  However, most speakers think they are holding their eye contact for longer than they are.  Audiences gain a tremendous amount of energy and connection through eye contact, so making sure you are holding your eye contact for a significant amount of time is important.

Try It: Holding Eye Contact

One of my favorite mentors from college does this activity in class to show how really effective eye contact should make you feel. He will look at someone and say “Hi! You are my favorite. You are the only person I care about in this room. All these other people don’t mean anything to me. I have to look over there for a minute, but I’ll be right back…don’t forget you’re my favorite!” Then he looks to the next person and says, “Hi! You’re my favorite. You’re the only person I care about in this room…” After three or four people you understand how eye contact can make you feel like you are important and being spoken to at the individual level.[1]  To practice eye contact, rehearse in front of objects with eyes. Obviously, a practice audience is the best. But if you don’t have one, you can use stuffed animals, pictures, posters, or anything that has eyes you can connect with. Set a few up around the room and practice playing connect the dots with your eyes while you speak. This will help you practice moving your attention from person to person instead of glancing at the wall, the clock, the floor on your way from one individual to another.

Make your Movement Matter

To make choices about your movement, you first need to be conscious of your body while speaking. I once watched a student twirl the lanyard from the keys in his pocket for most of his speech. When he saw the video, he was shocked because he had no memory of what his hands were doing during the speech. The brain is complicated and tricky. You need to train your brain to recognize and control what your body is doing while you speak. This training is comparable to a basketball player doing layups over and over or a baseball player practicing their swing. You want to know the movements so well that your muscle memory takes over while you are speaking. Many people will either not move at all or move for no particular reason.

Remember, movement helps aid in the communication process. In the same way, you are carefully selecting your words, you also want to choose your movements. If you don’t have a justified reason to move, you do not need to move. Save your energy for when the movement aids your message. One visualization that helps me is picturing my body as full of energy. That energy has to be used for certain things, such as making a sound to say the words, thinking about what comes next, and moving my head to have good eye contact. Sometimes the body does things that waste energy. Many people have ineffective habits, such as crossing legs, leaning on the podium, or pacing. Personally, I sway. If left to my own devices, I would sway the entire time I teach a course. Which would be incredibly distracting and unnecessary, not to mention tiring. So, I employ body consciousness to focus that energy into my words instead of wasting it swaying. This consciousness can take a lot of practice and mental energy. However, by employing body control and making conscious movements, you can increase your audience connection and enhance your topic.

Parts of Kinesics 

Posture is the arrangement of your bones and muscles so that each area of the body is allowed to do its job to its best ability.

Gestures are when our arms and hands use their different types of movements to create emphasis, meaning, and symbols.

Facial expressions are when a speaker uses their face to communicate.

Eye contact is when the speaker meaningfully connects to the audience with their eyes.

Proxemics deals with space and location, specifically with how close humans are to each other. There is certainly a physical aspect to how bodies move together in spaces.  There is also a cultural connection to proxemics. Think about how you are around certain people. You probably have a specific comfortable distance you usually stand away from people, and that distance most likely varies based on who the other person is. You may also have that one friend who has no personal space and will talk very close to you.

Proxemics deals with space and location, specifically with how close humans are to each other.

Proxemics is important in public speaking. If a podium or table is in the room, you will need to make a choice whether to stand behind, in front, or move the object out of the way. You do not want to be too far away from our audience, as a connection with the audience is important. However, you also don’t want to be too close, potentially making your audience uncomfortable or cutting off eye contact to parts of your audience. If you choose to move during your speech, pay attention when you are moving away and when you are moving toward them. Increasing or decreasing your distance during specific parts of your speech can enhance your message.

How you look matters, but I often find my students oversimplify this idea. There isn’t one way to look or appear. My students frequently ask if they have to “dress up” for their speeches. I point out that appearance doesn’t appear anywhere in my grading rubric, but appearance impacts a speaker’s ethos. It is more important that you are thinking critically about your speaking appearance than relying on one way to always look.

When you have to speak in public, consider the details of the situation. Is there anything specific you should wear to the occasion? How will your clothing communicate? Will it interact with your meaning? In an advanced public speaking course I taught, an experienced public speaker who showed up to every speech day in a full suit and pantyhose. This student was a self-proclaimed nerd and a huge Trekkie, so for a humorous speech assignment, she chose the topic of Star Trek. In the feedback session, a classmate said, “it’s too bad you don’t have a Star Trek uniform. That would have really added to your speech.” The student’s face fell—of course she owned a uniform! But, it had never occurred to her to wear it because she was so used to dressing up for speeches. For her final speech, she wore her Star Trek uniform and noted how it was the first public speech she’d ever given in anything other than a suit, citing that as part of her growth. As long as you are critically thinking about your appearance during a speech, you will be able to make conscious choices about what to wear.

Types of Preparation and Delivery

There are four styles of delivery that tend to be most useful for public speaking: manuscript, memory, impromptu, and extemporaneous.

Speaking from a Manuscript

In my experience, speaking from a manuscript is the type of delivery people tend to want to try. I have had students say it makes them feel more safe and comfortable to have every word planned out. That is an advantage of speaking from a manuscript. Manuscript speaking should be used in cases where getting the exact words correct are very important. In cases of intense or emotional speaking, a manuscript can also be the best delivery method. I had the opportunity to give my father’s eulogy when I was 21. This was an instance when I choose to use a manuscript in order to have a very well-constructed speech in an emotional time. There may be formal contexts where a manuscript would be preferred or follows the norms of the occasion. Former President Obama is an excellent example of someone who employs manuscript speaking in emotional times like after the Sandy Hook Elementary School shooting. A manuscript allowed the president to be comforting even in the face of tragedy.

If you plan to speak from a manuscript, you need to be aware of the challenges this type of speaking creates.  Effectively speaking from a manuscript is harder than most people anticipate. Remember, the words are only part of the issue. As we have seen in this chapter, there are so many other components that go into delivery. Reading from a manuscript often causes speakers to talk very fast and not look up enough to connect with the audience. Because of this, manuscript speaking often leads to an uninteresting or disconnected performance. But, this does not mean manuscript delivery can’t be done well. Delivery from a manuscript can be effective with a significant amount of time and practice.

Speaking from Memory

There are some instances that may benefit from a memorized speech . For example, you may find yourself in a situation where memorization is required, such a speaking contest. You may find times you don’t want to use notes, such as at a wedding giving a toast. Memorization can be very beneficial, especially if the speech is short or the material is very familiar to you.  First, memorization is the method that allows for the most audience connection. Since you don’t notes or a script to look at, you can engage your body, face, and eyes with the audience the entire time. Practicing your material thoroughly can put the speaker at ease.

But, like manuscript speaking, people greatly underestimate how much work it takes to speak from memory effectively. Different people have varying abilities when it comes to memorizing, but it almost always takes longer to memorize than people anticipate. You can’t just memorize the words, but rather you must know the material deeply in order to confidently speak from memory. Additionally, while the payoff can be great, so is the risk. Even with a lot of practice, speaking from memory may increase nerves and there is always a chance of a forgetting the material.  Even if a speaker is well rehearsed, blanking in the moment is possible. You will want to practice blanking and know how to handle it if it happens. Finally, you will need to work hard to speak in the moment. While this method does allow you the most freedom with your voice and body in the moment, it is common to sound over-rehearsed or on autopilot. Make sure you are staying in the moment by really talking to your audience instead of at them.

Try It: Tips for Memorizing

• The more you can do to help your brain remember, the easier it will be to learn your speech. One way to help is to color-code your script by point. If your intro is one color, your first point is a different color and so on, it will help your brain remember the pieces of your speech. Another way to help is to stand in the places you plan to give each point. If you plan to move, placing your color-coded part in that place to help you associate the words with the space can be very effective. This process mimics how Greek orators memorized long stories and passages. They would walk, associating the ideas with where they were.
• Combine content memorization with word for word memorization. Use your outline to memorize the flow of ideas, the main points and where they go. Then, if you mess up or forget the individual words in a spot, you will be able to default to talking about the main ideas or jumping to the next part you remember.
• Practice in multiple contexts. Moving contexts will help your brain recall in many different circumstances. If you only ever practice in the car, your body will not be used to standing to deliver. Practicing in multiple spaces and for actual people can help increase the trustworthiness of the memory recall.

Impromptu Speaking

Impromptu speaking happens when a person has little or no time to prepare for the speaking situation. You may be thinking that this mode of delivery sounds terrifying, but you actually already practice impromptu speaking quite often. Anytime someone asks you for a short introduction about yourself, you speak to a group about yourself for a few minutes; or, when someone asks what you thought of the movie you just saw and you give a detailed answer, you are employing impromptu speaking. This method is not one that should be chosen for a speech you have time to or are required to prepare. Instead, think of this more as a skill or a recognition of circumstance to improve your speaking in these moments.

One key to impromptu speaking is to practice active listening. If you are in a meeting or a class where you know you may be called on to share your thoughts, intensely listening to what is happening and mentally engaging in the ideas will help you formulate your answer if someone asks you to talk. Anticipating impromptu opportunities can always be helpful in mentally preparing. I have been to several funerals and memorials where they open up the floor for people to share memories or say a few words. In these cases, I start thinking about what I want to say in advance by going over the order of my brief message in my head. In some cases, you may even want to jot down a few quick notes to help you stay focused.

Extemporaneous Speaking

The definition of extemporaneous speaking is to speak from limited notes. Extemporaneous speaking often gets confused with impromptu or off-the-cuff speaking, with people assuming you don’t have to prepare much before the speech. But, extemporaneous speaking is actually an engaged process that forces you to do a lot of research, organizing, and writing before you actively practice your delivery. There are several advantages of extemporaneous speaking. First, you are prepared but flexible in the moment. This level of preparation can prevent you from sounding robotic and encourage you to react to your specific audience in the speaking moment. Second, this type of speaking allows you opportunities to connect with the audience while not having to rely on your memory recall to know every word. Finally, you can adapt to your audience and the situation. If the audience laughs or reacts really well to something, you can mention it or add a reaction. If you are running out of time, you can make adjustments quickly to make sure you get out the most important information with the remaining speaking time.

The main disadvantage of extemporaneous speaking is that most people are not familiar with this process and it takes some getting used to. Beginning speakers, even if they are attempting extemporaneous speaking, will often make outlines with too many details and not practice enough which usually turns into reading a script. The process for practicing a strong extemporaneous speech can feel very different than other types of speaking methods. Instead of spending the majority of the time crafting each word, you need to practice talking. This practice can feel non-intuitive to writers or people who want their speech to sound perfect. Instead of writing every word, you want to craft a strong outline to use while you speak. Then, you want to stand up and practice it. I will say that again so you really believe me—stand up and try it!! Do not wait until you think you have everything perfect. You will run out of time, as it will never be perfect. And, practicing will help you make your outline stronger. Strengthening your outline with help you speak better in the moment. Go back and forth until you think you have a strong grasp on the concepts and can speak from your notes in the strong way you practiced.

This type of delivery is often the most effective and the one you will probably utilize the most beyond speaking classes. I highly encourage you to learn this skill and to practice it.  You want to have a grasp of all of the styles of delivery. If you are in a class, that is a great place to practice extemporaneous speaking and get better at it. That way you understand and can use the multiple methods of delivering speeches. Extemporaneous speaking is often the most employed style in prepared speeches. It is what you will likely use in your job or at events you’ve been asked to speak. Learning how to do it well will be incredibly useful.

Remember, the most important thing is to choose the method that fits you and the situation best. You may also want to consider your strengthens and weaknesses as a speaker. The more you are critically thinking about the speech and it’s circumstances, the better qualified you are to make choices about how to best get your message to the audience.

Delivery and Audience Connection

You are not a tv.

Many speakers suffer from what I have termed “the TV effect.” Have you ever noticed your TV doesn’t care about you? If you are watching it and you have to leave to get a snack, the TV just keeps on playing. It doesn’t wait, and it doesn’t pause. Or, you laugh out loud at something in a show. The TV doesn’t pause for your laughter or even recognize you have laughed. At times, speakers act this way. They are nervous and just want to get the speech done. So, they get up and go! However, the brilliance of performance is how we can adjust in the moment and react to what is happening in our current situation. Your speaking is enhanced by the audiences’ reactions, the space you are speaking in, and how you are performing in the moment. Keep working to utilize the tools in this chapter to enhance your delivery during live performances.

You are not a train

The fear of doing something “wrong” often prevents speakers from achieving an audience connection. They are afraid they will mess up. I’ve even seen speakers ask to “start over” as if I am in control of them. Speakers often act like they are a train on train tracks. When it’s time to go, they go! They are chugging along, not looking up, not pausing, not paying attention to the audience, because they are afraid they will mess up and fall off the tracks. If a train is disturbed in its route, it doesn’t have a lot of options. It can go forward, backward, or just fall over. You are not on train tracks. Rather, you are in a field on a fairly trampled path. You have crafted the way to go but may veer off for one reason or another. If that happens, pick some berries, and find a way back to the path. Your audience may think that’s part of the journey or might be pleasantly surprised by the detour.

You are a tour guide!

Remember, your speech is a new destination where your audience has never been, and you are their tour guide. If you throw them onto the bus, hit the gas at 100 miles an hour, and never point out the sights, they are not going to enjoy the tour. You have the power to make it enjoyable for them. Help them onto the bus. Make sure they are comfortable. Connect with them. Go at a decent pace for them, so they don’t feel like you’re going to “crash.” Remember, that pace might be different than you want to go as the driver. Have you ever ridden with someone who is driving just a little too fast? They know they are in control because they are driving. But, the passenger does not necessarily feel comfortable. Adjust your pace with the audience in mind. Point out the important parts of your speech using emphasis. Make sure they can hear you. By being a good tour guide, your audience will definitely enjoy the trip!

Being yourself

When learning how to speak, speakers often fall into a few delivery traps when they are trying to deliver the speech “correctly.” They rely on reading or ignore their audience. Even when they conquer some of these basic delivery strategies, they still revert back and sound like a generic speaker. They fall into vocal patterns and don’t choose the pacing for their material or audience. They sound fine on the surface, but they don’t sound like themselves. In an attempt to do the speech “right,” speakers end up not actually being effective because they are not making conscious choices with themselves and the audience in mind.

Even if you are nervous, keep working to channel the verbal and physical qualities that are unique to you. Audiences want personality. Do not be afraid to let yours come through. You do not need to sound scripted or robotic to be an effective speaker. In fact, most people prefer someone who they can tell is a person beyond the confines of the speaking moment. One thing that can help you relax into being your engaging self is to think of yourself as an audience member. What do you enjoy? How do you want to be talked to? If you don’t enjoy monotone speaking (and few do), then work to have vocal variety. If you don’t want to work to hear and understand the words, work to be loud enough.  If you prefer someone who is smiling, connected and engaging you, then work to be that person! You have the power to be entertaining! It takes practice, but you are capable of engaging the audience as yourself.

Audience participation

It is tempting to think of a speech as a speaker standing in front of an audience dumping information on them. But, as we have learned in this chapter, delivering a speech is an interactive performance that involves both the speaker and the audience. The level of audience participation may vary based on the speech and situation. For example, there may be times you ask questions to the audience that you actually want them to answer. Make sure you are patient and give them enough time to answer, as they may be used to answering a speaker’s questions.

Regulators ,  or gestures that control the flow of interaction can be used here. This may involve head nodding or moving your arms in a way to encourage your audience to participate. You may even find yourself in situations where there is a question and answer session as part of your speaking opportunity. The more you know about your topic, the more at ease you will be during this period. It is common to fear that an audience member might ask a question and you don’t know the answer. If this happens, there is no need to fake your way through an answer. Just explain how you don’t have that specific information and potentially discuss where they could find it.

Regulators  are gestures that control the flow of interaction.

Actively listening to the question posed will help you formulate an answer. Don’t be afraid to be short and sweet. Often by that time, the audience has sat through your whole speech. While there are certainly times and occasions for drawn-out answers and discussions, be aware of how long you take to answer. They may be looking for a short supplement to what you already covered.

You have the power!

In the end, remember you are in charge of your vocal and physical choices as a speaker. It doesn’t always feel that way, but with practice and exercises, you will gain more awareness of what your voice and body are doing during a speech. Then, you will be able to make conscious choices to control them in order to make your speech more impactful. By working on delivery alongside the construction of your speech, you ensure your audience with be engaged and listening to you. Your practicing will help get your audience interested in your topic, retain what you are saying, and think deeply about your concepts.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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12.5: What to do When Delivering Your Speech

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• Page ID 109990

• Kris Barton & Barbara G. Tucker
• Florida State University & University of Georgia via GALILEO Open Learning Materials

The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither overdramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience. One way to think of this is in terms of the Goldilocks paradigm: you don’t want to overdo the delivery because you might distract your audience by looking hyper or overly animated. Conversely, someone whose delivery is too understated (meaning they don’t move their hands or feet at all) looks unnatural and uncomfortable, which can also distract. Just like Goldilocks, you want a delivery that is “just right.” This middle ground between too much and too little is a much more natural approach to public speaking delivery. This natural approach will be covered in more detail in the following sections where we discuss specific aspects of your delivery and what you need to think about while actually giving your speech.

Almost everyone who gives a speech in public gets scared or nervous to some extent. Even professionals who do this for a living feel that way, but they have learned how to combat those nerves through experience and practice. When we get scared or nervous, our bodies emit adrenaline into our systems so we can deal with whatever problem is causing us to feel that way. Unfortunately, you will need to be standing relatively still for the next 5-7 minutes, so that burst of adrenaline is going to try to work its way out of your body and manifest itself somehow. One of the main ways is through your hands.

It may sound funny, but we have seen more than one student unknowingly incorporate “jazz hands” (shaking your hands at your sides with fingers opened wide) at various points in their speech. While certainly an extreme example, this and behaviors like it can easily becoming distracting. At the other end of the scale, people who don’t know what to do with their hands or use them “too little” sometimes hold their arms stiffly at their sides, behind their backs, or in their pockets, all of which can also look unnatural and distracting.

The key for knowing what to do with your hands is to use them naturally as you would in normal conversation. If you were standing around talking to your friends and wanted to list three reasons why you should all take a road trip this weekend, you would probably hold up your fingers as you counted off the reasons (“First, we hardly ever get this opportunity. Second, we can…”). Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery.

However, with all that said, if you have nothing else to do with your hands, such as meaningful gestures, the default position for them is to be resting gently on the sides of the lectern (see Figure \(\PageIndex{2}\)). You don’t want to grip the lectern tightly, but resting them on the edges keeps them in position to move your notes on if you need to or use them to gesture. As stated above, you want to practice this way beforehand so you are used to speaking this way when you come to class.

Just like your hands, a lot of nervous energy is going to try to work its way out of your body through your feet. On the “too much” end, this is most common when people start “dancing” behind the lectern Another variation is twisting feet around each other or the lower leg. On the other end are those who put their feet together, lock their knees, and never move from that position. Both of these options look unnatural, and therefore will prove to be distracting to your audience. Locking your knees can also lead to loss of oxygen in your brain, not a good state to be in, because it can cause you to faint.

The default position for your feet, then, is to have them shoulder-width apart with your knees slightly bent (see Figure \(\PageIndex{3}\)). Again, you want to look and feel natural, so it is fine to adjust your weight or move out from behind the lectern, but constant motion (or perpetual stillness) will not lead to good overall delivery.

These two sections on hands and feet mention “energy.” Public speakers need to look energetic—not hyperactive, but engaged and upbeat about communicating their message. The energy is part of the muscle memory we saw in Chapter 1. Slumping, low and unvarying pitch and rate, and lack of gestures telegraph “I don’t care” to an audience.

There is a very simple rule when it comes to what you should bring with you to the lectern when you give your speech: Only bring to the lectern what you absolutely need to give the speech . Anything else you have with you will only serve as a distraction for both you and the audience. For the purposes of this class, the only objects you should need to give your speech are whatever materials you are speaking from, and possibly a visual aid if you are using one. Beyond that, don’t bring pens, laptops, phones, lucky charms, or notebooks with you to the lectern. These extra items can ultimately become a distraction themselves when they fall off the lectern or get in your way. Some students like to bring their electronic tablet, laptop computer, or cell phone with them, but there are some obvious disadvantages to these items, especially if you don’t turn the ringer on your cell phone off. Cell phones are not usually large enough to serve as presentation notes; we’ve seen students squint and hold the phone up to their faces.

Not only do you need to be aware of what you bring with you, but you should also be aware of what you have on your person as well. Sometimes, in the course of dressing for a speech, we can overlook simple issues that can cause problems while speaking. Some of these can include:

• Jewelry that ‘jingles’ when you move, such as heavy bracelets;
• Uncomfortable shoes or shoes that you are not used to (don’t make speech day the first time you try wearing high heels);
• Anything with fringe, zippers, or things hanging off it. They might become irresistible to play with while speaking;
• For those with longer hair, remember that you will be looking down at your notes and then looking back up. Don’t be forced to “fix” your hair or tuck it behind your ear every time you look up. Use a barrette, hairband, or some other method to keep your hair totally out of your face so that the audience can see your eyes and you won’t have to adjust your hair constantly. It can be very distracting to an audience to watch a speaker pull hair from his face after every sentence.

The Lectern and Posture

We have already discussed the lectern, but it is worth mentioning again briefly here. The lectern is a tool for you to use that should ultimately make your speech easier to give, and you need to use it that way. On the “too much” end, some people want to trick their audience into thinking they are not nervous by leaning on the podium in a relaxed manner, sometime going so far as to actually begin tipping the podium forward. Your lectern is NOT part of your skeletal system, to prop you up, so don’t do this. On the “too little” end are those who are afraid to touch it, worried that they will use it incorrectly or somehow knock it over (you won’t!).

As always, you want the “Goldilocks” middle ground. As stated above, rest your notes and hands on it, but don’t lean on the lectern or “hug” it. Practicing with a lectern (or something similar to a lectern) will eliminate most of your fears about using it.

The lectern use is related to posture. Most of us let gravity pull us down. One of the muscle memory tricks of public speaking is to roll your shoulders back. Along with making your shoulder muscles feel better, doing so with feet apart and knees bent, rolling your shoulders back will lead to a more credible physical presence—you’ll look taller and more energetic. You’ll also feel better, and you’ll have larger lung capacity for breathing to support your tone and volume.

Eye Contact

As we’ve said consistently throughout this book, your audience is the single biggest factor that influences every aspect of your speech. And since eye contact is how you establish and maintain a rapport with your audience during your speech, it is an extremely important element of your delivery. Your professor may or may not indicate a standard for how much eye contact you need during the speech, such as 50%, but he or she will absolutely want to see you making an effort to engage your audience through looking directly at them.

What is important to note here is that you want to establish genuine eye contact with your audience, and not “fake” eye contact. There have been a lot of techniques generated for “faking” eye contact, and none of them look natural. For example, these are not good ideas:

• Three points on the back wall – You may have heard that instead of making eye contact, you can just pick three points on the back wall and look at those. What ends up happening, though, is you look like you are staring off into space and your audience will spend the majority of your speech trying to figure out what you are looking at. To avoid this, look around the entire room, including the front, back, left, and right sides of the space.
• The swimming method – This happens when someone is reading his or her speech and looks up quickly and briefly to try to make it seem like they are making eye contact, not unlike a swimmer who pops his head out of the water for a breath before going back under. Eye contact is more than just physically moving your head; it is about looking at your audience and establishing a connection. In general, your eye contact should last at least five seconds at a time and should be with individuals throughout the room.
• The stare down – Since you will, to some degree, be graded on your eye contact, some students think (either consciously or not), that the best way to ensure they get credit for establishing eye contact is to always and exclusively look directly at their professor. While we certainly appreciate the attention, we want to see that you are establishing eye contact with your entire audience, not just one person. Also, this behavior is uncomfortable for the instructor.

Volume refers to the relative softness or loudness of your voice. Like most of the other issues we’ve discussed in this section, the proper volume for a given speaking engagement usually falls on the scale in Figure 11.4. If you speak too softly (“too little” volume), your audience will struggle to hear and understand you and may give up trying to listen. If you speak with “too much” volume, your audience may feel that you are yelling at them, or at least feel uncomfortable with you shouting. The volume you use should fit the size of the audience and the room.

Fortunately, for the purposes of this class, your normal speaking voice will probably work just fine since you are in a relatively small space with around twenty people. However, if you know that you are naturally a soft-spoken person, you will need to work on breathing to get more air into your lungs, and on projecting your voice to the people in the last row, not just those in t he front. Of course, if you are naturally a very loud talker, you may want to make other adjustments when giving your speech. Obviously this will all change if you are asked to speak in a larger venue or given a microphone to use.

Public speaking relies on the voice for interest, credibility, audibility, and clarity. The British Prime Minister of the 19th century was quoted saying, “There is no greater index of character so sure as the voice.” While that seems exaggerated today, a public speaker at any level cannot ignore the energy, loudness, and clarity in their voice. There are four steps to voice production: breathing (produced by the lungs, which are largely responsible for the vocal characteristic of volume); phonation (the production of the sound in the vocal folds, which close and vibrate to produce sound for speaking as the air is exhaled over them; phonation creates pitch); resonation (a type of amplification of the sound in the larynx, oral cavity, and nasal cavity, which creates the characteristic of quality); and articulation, which produces the sounds of language others can understand and is responsible for rate and for being understood.

The visual in Figure \(\PageIndex{5}\) shows a cutaway of these parts of the anatomy. Your instructor may give you more directions on maximizing the power of your voice to achieve more variety and power. In section 11.6 we include a vocal exercise for doing so. We have all listened to a low-energy, monotone, monorate speaker and know how hard it is, so you should pay attention to your recording, perhaps by closing your eyes and just listening, to see if your voice is flat and lifeless.

Pitch iis the relative highness or lowness of your voice, and like everything, you can have too much or too little (with regard to variation of it). Too much pitch variation occurs when people “sing” their speeches, and their voices oscillate between very high pitched and very low pitched. While uncommon, this is sometimes attributed to nerves. More common is too little variation in pitch, which is known as being monoton e.

Delivering a speech in a monotone manner is usually caused by reading too much; generally the speaker’s focus is on saying the words correctly (because they have not practiced). They forget to speak normally to show their interest in the topic, as we would in everyday conversation. For most people, pitch isn’t a major issue, but if you think it might be for you, ask the people in your practice audience what they think. Generally, if we are interested in and passionate about communicating our thoughts, we are not likely to be monotone. We are rarely monotone when talking to friends and family about matters of importance to us, so pick topics you care about.

How quickly or slowly you say the words of your speech is the rate . Too little rate (i.e. speaking too slowly) will make it sound like you may not fully know your speech or what you are talking about, and will ultimately cost you some credibility with your audience. It may also result in the audience being bored and lose focus on what you are saying. Rate is one reason you should try to record yourself, even if just audio on your phone, beforehand and be mindful of time when you practice. Your voice’s rate will affect the time it takes to give the speech.

By contrast, too much rate (i.e. speaking too fast) can be overly taxing on an audience’s ability to keep up with and digest what you are saying. It sometimes helps to imagine that your speech is a jog or run that you and your friends (the audience) are taking together. You (as the speaker) are setting the pace based on how quickly you speak. If you start sprinting, it may be too difficult for your audience to keep up and they may give up halfway through. If you know you speak quickly, especially when nervous, be sure to practice slowing down and writing yourself delivery cues in your notes (see Chapter 6) to maintain a more comfortable rate. As always, recording and timing your speech during practice helps.

You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice. We have all called a business where the person answering the phone mumbles the name of the business in a rushed way. We aren’t sure if we called the right number. Since the introduction is designed to get the audience’s attention and interest in your speech, you will want to focus on clear delivery there. Regulating rate is another reason why video-recording yourself can be so helpful because we often to not realize how fast we speak.

The common misconception for public speaking students is that pausing during your speech is bad, but that isn’t necessarily true. You pause in normal conversations, so you shouldn’t be afraid of pausing while speaking. This is especially true if you are making a particularly important point or want for a statement to have a more powerful impact: you will want to give the audience a moment to digest what you have said.

For example, consider the following statement: “Because of issues like pollution and overpopulation, in 50 years the earth’s natural resources will be so depleted that it will become difficult for most people to obtain enough food to survive.” Following a statement like this, you want to give your audience just a brief moment to fully consider what you are saying. Hopefully they will think something along the lines of What if I’m still alive then? or  What will my children do ? and become more interested in hearing what you have to say

Of course, there is such a thing as pausing too much, both in terms of frequency and length. Someone who pauses too often (after each sentence) may come off seeming like they don’t know their speech very well. Someone who pauses too long (more than a few seconds), runs the risk of the audience feeling uncomfortable or, even worse becoming distracted or letting their attention wander. We are capable of processing words more quickly than anyone can speak clearly, which is one of the reasons listening is difficult. Pauses should be controlled to maintain attention of the audience.

Vocalized pauses

At various points during your speech, you may find yourself in need of a brief moment to collect your thoughts or prepare for the next section of your speech. At those moments, you will be pausing, but we don’t always like to let people know that we’re pausing. So what many of us do in an attempt to “trick” the audience is fill in those pauses with sounds so that it appears that we haven’t actually paused. These are known as vocalized pauses , or sometimes “fillers.” Another term for them is “nonfluencies.”

Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. We have little doubt that you can remember a time when you were speaking to someone who said the word “like” after every three words and you became focused on it. One of your authors remembers attending a wedding and (inadvertently) began counting the number of times the best man said “like” during his toast (22 was the final count). The most common vocalized pause is “uh,” but then there are others. Can you think of any?

The bad news here is that there is no quick fix for getting rid of your vocalized pauses. They are so ingrained into all of our speech patterns that getting rid of them is a challenge. However, there is a two-step process you can employ to begin eliminating them. First, you need to identify what your particular vocalized pause is. Do you say “um,” “well,” or “now” before each sentence? Do you finish each thought with, “you know?” Do you use “like” before every adjective (as in “he was like so unhappy”)?

After figuring out what your vocalized pause is, the second step is to carefully and meticulously try to catch yourself when you say it. If you hear yourself saying “uh,” remind yourself, I need to try to not say that. Catching yourself and being aware of how often you use vocalized pauses will help you begin the process of reducing your dependence on them and hopefully get rid of them completely.

One of the authors uses a game in her class that she adopted from a couple of disc jockeys she used to hear. It is called the “uh game.” The callers had to name six things in a named category (items in a refrigerator, pro-football teams, makes of cars, etc.) in twenty seconds without saying a vocalized pause word or phrase. It sounds easy, but it isn’t, especially on the spot with a radio audience. It is a good way to practice focusing on the content and not saying a vocalized pause.

The ten items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list. There is however, one final piece of delivery advice we would like to offer. We know that no matter how hard you practice and how diligent you are in preparing for your speech, you are most likely going to mess up some aspect of your speech when you give it in class, at least a little. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake. Saying something like “I can’t believe I messed that up” or “Can I start over?” just telegraphs to the audience your mistake. In fact, you have most likely never heard a perfect speech delivered in your life. It is likely that you just didn’t realize that the speaker missed a line or briefly forgot what they wanted to say.

As has been the driving maxim of this chapter, this means that you need to

Practice your speech beforehand, at home or elsewhere, the way you will give it in class .

Since you know you are likely going to make some sort of mistake in class, use your practice time at home to work on how you will deal with those mistakes. If you say a word incorrectly or start reading the wrong sentence, don’t go back and begin that section anew. That’s not what you would do in class, so just correct yourself and move on. If you practice dealing with your mistakes at home, you will be better prepared for the inevitable errors that will find their way into your speech in class.

A final thought on practice. We have all heard, “Practice makes perfect.” That is not always true. Practice makes permanent; the actions become habitual. If you practice incorrectly, your performance will be incorrect. Be sure your practice is correct.

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Chapter 5: Presenting Your Speech Module

Techniques for Effective Delivery

Use of your body.

As you stand before an audience, be confident and be yourself.  Remember, you planned for this speech, you prepared well, and you practiced so that you know the material you will present. You are probably the expert in the room on this subject. If not, why are you the one making the presentation?

You need to consider not only what you say, but also how your body will support you and your words. When your actions are wedded to your words, the impact of your speech will be strengthened. If your platform behavior includes mannerisms unrelated to your spoken message, those actions will call attention to themselves and away from your speech.

Here are five areas on which to focus as you plan, practice, and present:

• Gripping or leaning on the lectern
• Finger tapping
• Lip biting or licking
• Toying with a pen or jewelry
• Adjusting hair or clothing
• Chewing gum
• Head wagging

These all have two things in common:  They are physical manifestations of simple nervousness and they are performed unconsciously.  When you make a verbal mistake, you can easily correct it, because you can hear your own words. However, you cannot see yourself, so most distracting mannerisms go uncorrected. You cannot eliminate distractions unless you know they exist.

The first step in self-improvement is to learn what you want to change. In speech preparation, nothing is as revealing as a video of your self. The first step in eliminating any superfluous behavior is to obtain an accurate picture of your body’s image while speaking. This should include:

• Body movement
• Facial expressions
• Eye contact
• 2. Build Self-Confidence by Being Yourself:  The most important rule for making your body communicate effectively is to be yourself. The emphasis should be on the sharing of ideas, not on the performance. Strive to be as genuine and natural as you are when you speak to family members and friends.Many people say, “I’m okay in a small group, but when I get in front of a larger group I freeze. ” The only difference between speaking to a small informal group and to a sizable audience is the number of listeners. To compensate for this, you need only to amplify your natural behavior. Be authentically yourself, but amplify your movements and expressions just enough so that the audience can see them.
• 4. Build Self-confidence through Preparation:  Nothing influences a speaker’s mental attitude more than the knowledge that s/he is thoroughly prepared. This knowledge leads to self- confidence, which is a vital ingredient of effective public speaking.How many of us have ever experienced a situation in which we had not prepared well for a presentation? How did we come across? On the other hand, think of those presentations that did go well. These are the ones for which we were properly prepared.

Facial Expressions

Leave that deadpan expression to poker players. A speaker realizes that appropriate facial expressions are an important part of effective communication. In fact, facial expressions are often the key determinant of the meaning behind the message. People watch a speaker’s face during a presentation. When you speak, your face -more clearly than any other part of your body -communicates to others your attitudes, feelings, and emotions.

Remove expressions that do not belong on your face. Inappropriate expressions include distracting mannerisms or unconscious expressions not rooted in your feelings, attitudes, and emotions. In much the same way that some speakers perform random, distracting gestures and body movements, nervous speakers often release excess energy and tension by unconsciously moving their facial muscles (e.g., licking lips, tightening the jaw).

One type of unconscious facial movement which is less apt to be read clearly by an audience is involuntary frowning. This type of frowning occurs when a speaker attempts to deliver a memorized speech. There are no rules governing the use of specific expressions. If you relax your inhibitions and allow yourself to respond naturally to your thoughts, attitudes, and emotions, your facial expressions will be appropriate and will project sincerity, conviction, and credibility.

Eye Contact

Eye contact is the cement that binds together speakers and their audiences. When you speak, your eyes involve your listeners in your presentation. Jan Costagnaro says, “When you maintain eye contact, you present an air of confidence in yourself and what you are communicating. People who are listening to what you are saying will take you more seriously, and will take what you say as important. If you lose eye contact or focus on everything else but the person(s) you are speaking to, you may not be taken seriously and the truth in your points may be lost. ” There is no surer way to break a communication bond between you and the audience than by failing to look at your listeners. No matter how large your audience may be, each listener wants to feel that you are speaking directly to him/her.

The adage, “The eyes are the mirror of the soul, ” underlines the need for you to convince people with your eyes, as well as your words. Only by looking at your listeners as individuals can you convince them that you are sincere and are interested in them and that you care whether they accept your message. When you speak, your eyes also function as a control device you can use to ensure the audience’s attentiveness and concentration.

Eye contact can also help to overcome nervousness by making your audience a known quantity. Effective eye contact is an important feedback device that makes the speaking situation a two-way communication process. By looking at your audience, you can determine how they are reacting.

When you develop the ability to gauge the audience’s reactions and adjust your presentation accordingly, you will be a much more effective speaker. The following supporting tips will help you be more confident and improve your ability to make eye contact:

Know your material.  Know the material so well that you do not have to devote your mental energy to the task of remembering the sequence of ideas and words.

Prepare well and rehearse enough so that you do not have to depend too heavily on notes. Many speakers, no matter how well prepared, need at least a few notes to deliver their message. If you can speak effectively without notes, by all means do so. But if you choose to use notes, they should be only a delivery outline, using key words. Notes are not a substitute for preparation and practice.

Establish a personal bond with listeners.  Begin by selecting one person and talking to him/ her personally. Maintain eye contact with that person long enough to establish a visual bond (about five to ten seconds). This is usually the equivalent of a sentence or a thought. Then shift your gaze to another person. In a small group, this is relatively easy to do. But, if you are addressing hundreds or thousands of people, it is impossible. What you can do is pick out one or two individuals in each section of the room and establish personal bonds. Then, each listener will get the impression you are talking directly to him/her.

Monitor visual feedback.  While you are talking, your listeners are responding with their own nonverbal messages. Use your eyes to actively seek out this valuable feedback. If individuals aren’t looking at you, they may not be listening either. Make sure they can hear you. Then work to actively engage them.

Your Appearance Matters

Multiple studies have has shown that appearance influences everything from employment to social status. Whether we like to admit it or not, ours is a culture obsessed with appearance. Attractive people are more likely to get the job, get the promotion, and get the girl (or guy). Bonnie Berry’s 2008 research on physical appearance also shows that communicator attractiveness influences how an audience perceives the credibility of the speaker. Overall, more attractive speakers were thought to be more credible (51).

So what does that mean for you as you prepare for a speech? Bottom line: Make an effort. If your listeners will have on suits and dresses, wear your best suit or dress -the outfit that brings you the most compliments. Make sure that every item of clothing is clean and well tailored. Certainly a speaker who appears unkempt gives the impression to the audience that s/he doesn’t really care, and that’s not the first impression that you want to send to your listeners.

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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9.5 What to Do When Delivering Your Speech

The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither over dramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience. One way to think of this is in terms of the Goldilocks paradigm: you don’t want to overdo the delivery because you might distract your audience by looking hyper or overly animated. Conversely, someone whose delivery is too understated (meaning they don’t move their hands or feet at all) looks unnatural and uncomfortable, which can also distract. Just like Goldilocks, you want a delivery that is “just right.” This middle ground between too much and too little is a much more natural approach to public speaking delivery. This natural approach will be covered in more detail in the following sections, where we discuss specific aspects of your delivery and what you need to think about while actually giving your speech.

Almost everyone who gives a speech in public gets scared or nervous to some extent. Even professionals who do this for a living feel that way, but they have learned how to combat those nerves through experience and practice. When we get scared or nervous, our bodies emit adrenaline into our systems so we can deal with whatever problem is causing us to feel that way. Unfortunately, you will need to be standing relatively still for the next several minutes, so that burst of adrenaline is going to try to work its way out of your body and manifest itself somehow. One of the main ways is through your hands.

It may sound funny, but we have seen more than one student unknowingly incorporate “jazz hands” (shaking your hands at your sides with fingers opened wide) at various points in their speech. While certainly an extreme example, this and behaviors like it can easily become distracting. At the other end of the scale, people who don’t know what to do with their hands or use them “too little” sometimes hold their arms stiffly at their sides, behind their backs, or in their pockets, all of which can also look unnatural and distracting.

The key to knowing what to do with your hands is to use them naturally as you would in normal conversation. If you were standing around talking to your friends and wanted to list three reasons why you should all take a road trip this weekend, you would probably hold up your fingers as you counted off the reasons (“First, we hardly ever get this opportunity. Second, we can…”). Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery.

However, with all that said, if you have nothing else to do with your hands, such as meaningful gestures, the default position for them is to be resting gently on the sides of the lectern. You don’t want to grip the lectern tightly, but resting them on the edges keeps them in position to move your notes on if you need to or use them to gesture. As stated above, you want to practice this way beforehand so you are used to speaking this way when you come to class.

Just like your hands, a lot of nervous energy is going to try to work its way out of your body through your feet. On the “too much” end, this is most common when people start “dancing” behind the lectern Another variation is twisting feet around each other or the lower leg. On the other end are those who put their feet together, lock their knees, and never move from that position. Both of these options look unnatural, and therefore will prove to be distracting to your audience. Locking your knees can also lead to loss of oxygen in your brain—not a good state to be in, because it can cause you to faint.

The default position for your feet, then, is to have them shoulder-width apart with your knees slightly bent. Again, you want to look and feel natural, so it is fine to adjust your weight or move out from behind the lectern, but constant motion (or perpetual stillness) will not lead to good overall delivery.

These two sections on hands and feet mention “energy.” Public speakers need to look energetic—not hyperactive, but engaged and upbeat about communicating their message. Slumping, low and unvarying pitch and rate, and lack of gestures telegraph “I don’t care” to an audience.

There is a very simple rule when it comes to what you should bring with you to the lectern when you give your speech: Only bring to the lectern what you absolutely need to give the speech. Anything else you have with you will only serve as a distraction for both you and the audience. For the purposes of this class, the only objects you should need to give your speech are whatever materials you are speaking from, and possibly a visual aid if you are using one. Beyond that, don’t bring pens, laptops, phones, lucky charms, or notebooks with you to the lectern. These extra items can ultimately become a distraction themselves when they fall off the lectern or get in your way. Some students like to bring their electronic tablet, laptop computer, or cell phone with them, but there are some obvious disadvantages to these items, especially if you don’t turn the ringer on your cell phone off. Cell phones are not usually large enough to serve as presentation notes; we’ve seen students squint and hold the phone up to their faces.

Not only do you need to be aware of what you bring with you, but you should also be aware of what you have on your person as well. Sometimes, in the course of dressing for a speech, we can overlook simple issues that can cause problems while speaking. Some of these can include:

• Jewelry that ‘jingles’ when you move, such as heavy bracelets;
• Uncomfortable shoes or shoes that you are not used to;
• Anything with fringe, zippers, or things hanging off it. They might become irresistible to play with while speaking;
• For those with longer hair, remember that you will be looking down at your notes and then looking back up. Don’t be forced to “fix” your hair or tuck it behind your ear every time you look up. Use a hairband, clip, or some other method to keep your hair totally out of your face so that the audience can see your eyes and you won’t have to adjust your hair constantly. It can be very distracting to an audience to watch a speaker pull hair from his face after every sentence.

The Lectern and Posture

We have already discussed the lectern, but it is worth mentioning again briefly here. The lectern is a tool for you to use that should ultimately make your speech easier to give, and you need to use it that way. On the “too much” end, some people want to trick their audience into thinking they are not nervous by leaning on the podium in a relaxed manner, sometimes going so far as to actually begin tipping the podium forward. Your lectern is NOT part of your skeletal system, to prop you up, so don’t do this. On the “too little” end are those who are afraid to touch it, worried that they will use it incorrectly or somehow knock it over (you won’t!).

As always, you want the “Goldilocks” middle ground. As stated above, rest your notes and hands on it, but don’t lean on the lectern or “hug” it. Practicing with a lectern (or something similar to a lectern) will eliminate most of your fears about using it.

The lectern use is related to posture. Most of us let gravity pull us down. One of the muscle memory tricks of public speaking is to roll your shoulders back. Along with making your shoulder muscles feel better, doing so with feet apart and knees bent, rolling your shoulders back will lead to a more credible physical presence—you’ll look taller and more energetic. You’ll also feel better, and you’ll have larger lung capacity for breathing to support your tone and volume.

Eye Contact

As we’ve said consistently throughout this book, your audience is the single biggest factor that influences every aspect of your speech. And since eye contact is how you establish and maintain a rapport with your audience during your speech, it is an extremely important element of your delivery. Your professor may or may not indicate a standard for how much eye contact you need during the speech, such as 50%, but he or she will absolutely want to see you making an effort to engage your audience through looking directly at them.

What is important to note here is that you want to establish genuine eye contact with your audience, and not “fake” eye contact. There have been a lot of techniques generated for “faking” eye contact, and none of them look natural. For example, these are not good ideas:

• Three points on the back wall – You may have heard that instead of making eye contact, you can just pick three points on the back wall and look at those. What ends up happening, though, is you look like you are staring off into space and your audience will spend the majority of your speech trying to figure out what you are looking at. To avoid this, look around the entire room, including the front, back, left, and right sides of the space.
• The swimming method – This happens when someone is reading his or her speech and looks up quickly and briefly to try to make it seem like they are making eye contact, not unlike a swimmer who pops his head out of the water for a breath before going back under. Eye contact is more than just physically moving your head; it is about looking at your audience and establishing a connection. In general, your eye contact should last at least five seconds at a time and should be with individuals throughout the room.
• The stare down – Since you will, to some degree, be graded on your eye contact, some students think (either consciously or not) that the best way to ensure they get credit for establishing eye contact is to always and exclusively look directly at their professor. While we certainly appreciate the attention, we want to see that you are establishing eye contact with your entire audience, not just one person. Also, this behavior is uncomfortable for the instructor.

Vocal Considerations

Volume refers to the relative softness or loudness of your voice. Like most of the other issues we’ve discussed in this section, the proper volume for a given speaking engagement usually falls on a scale like the one above. If you speak too softly (“too little” volume), your audience will struggle to hear and understand you and may give up trying to listen. If you speak with “too much” volume, your audience may feel that you are yelling at them, or at least feel uncomfortable with you shouting. The volume you use should fit the size of the audience and the room.

Fortunately, for the purposes of this class, your normal speaking voice will probably work just fine, since you are in a relatively small space with around twenty people. However, if you know that you are naturally a soft-spoken person, you will need to work on breathing to get more air into your lungs, and on projecting your voice to the people in the last row, not just those in the front. Of course, if you are naturally a very loud talker, you may want to make other adjustments when giving your speech. Obviously this will all change if you are asked to speak in a larger venue or given a microphone to use.

Public speaking relies on the voice for interest, credibility, audibility, and clarity. The British Prime Minister of the 19th century was quoted saying, “There is no greater index of character so sure as the voice.” While that seems exaggerated today, a public speaker at any level cannot ignore the energy, loudness, and clarity in their voice. There are four steps to voice production: breathing (produced by the lungs, which are largely responsible for the vocal characteristic of volume); phonation (the production of the sound in the vocal folds, which close and vibrate to produce sound for speaking as the air is exhaled over them; phonation creates pitch); resonation (a type of amplification of the sound in the larynx, oral cavity, and nasal cavity, which creates the characteristic of quality); and articulation, which produces the sounds of language others can understand and is responsible for rate and for being understood.

Your instructor may give you more directions on maximizing the power of your voice to achieve more variety and power. We have all listened to a low-energy, monotone, monorate speaker and know how hard it is, so you should pay attention to your recording, perhaps by closing your eyes and just listening, to see if your voice is flat and lifeless.

Pitch is the relative highness or lowness of your voice, and like everything, you can have too much or too little (with regard to variation of it). Too much pitch variation occurs when people “sing” their speeches, and their voices oscillate between very high pitched and very low pitched. While uncommon, this is sometimes attributed to nerves. More common is too little variation in pitch, which is known as being monotone .

Delivering a speech in a monotone manner is usually caused by reading too much; generally the speaker’s focus is on saying the words correctly (because they have not practiced). They forget to speak normally to show their interest in the topic, as we would in everyday conversation. For most people, pitch isn’t a major issue, but if you think it might be for you, ask the people in your practice audience what they think. Generally, if we are interested in and passionate about communicating our thoughts, we are not likely to be monotone. We are rarely monotone when talking to friends and family about matters of importance to us, so pick topics you care about.

How quickly or slowly you say the words of your speech is the rate . Too little rate (i.e., speaking too slowly) will make it sound like you may not fully know your speech or what you are talking about, and will ultimately cost you some credibility with your audience. It may also result in the audience being bored and losing focus on what you are saying. Rate is one reason you should try to record yourself, even if just audio on your phone, beforehand and be mindful of time when you practice. Your voice’s rate will affect the time it takes to give the speech.

By contrast, too much rate (i.e., speaking too fast) can be overly taxing on an audience’s ability to keep up with and digest what you are saying. It sometimes helps to imagine that your speech is a jog or run that you and your friends (the audience) are taking together. You (as the speaker) are setting the pace based on how quickly you speak. If you start sprinting, it may be too difficult for your audience to keep up and they may give up halfway through. If you know you speak quickly, especially when nervous, be sure to practice slowing down and writing yourself delivery cues in your notes to maintain a more comfortable rate. As always, recording and timing your speech during practice helps.

You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice. We have all called a business where the person answering the phone mumbles the name of the business in a rushed way. We aren’t sure if we called the right number. Since the introduction is designed to get the audience’s attention and interest in your speech, you will want to focus on clear delivery there. Regulating rate is another reason why video-recording yourself can be so helpful because we often do not realize how fast we speak.

The common misconception for public speaking students is that pausing during your speech is bad, but that isn’t necessarily true. You pause in normal conversations, so you shouldn’t be afraid of pausing while speaking. This is especially true if you are making a particularly important point or want a statement to have a more powerful impact: you will want to give the audience a moment to digest what you have said.

For example, consider the following statement: “Because of issues like pollution and overpopulation, in 50 years the earth’s natural resources will be so depleted that it will become difficult for most people to obtain enough food to survive.” Following a statement like this, you want to give your audience just a brief moment to fully consider what you are saying. Hopefully they will think something along the lines of What if I’m still alive then? or What will my children do? and become more interested in hearing what you have to say.

Of course, there is such a thing as pausing too much, both in terms of frequency and length. Someone who pauses too often (after each sentence) may come off seeming like they don’t know their speech very well. Someone who pauses too long (more than a few seconds), runs the risk of the audience feeling uncomfortable or, even worse, becoming distracted or letting their attention wander. We are capable of processing words more quickly than anyone can speak clearly, which is one of the reasons listening is difficult. Pauses should be controlled to maintain the attention of the audience.

Vocalized pauses

At various points during your speech, you may find yourself in need of a brief moment to collect your thoughts or prepare for the next section of your speech. At those moments, you will be pausing, but we don’t always like to let people know that we’re pausing. So what many of us do in an attempt to “trick” the audience is fill in those pauses with sounds so that it appears that we haven’t actually paused. These are known as vocalized pauses , or sometimes “fillers.” Another term for them is “nonfluencies.”

Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. We have little doubt that you can remember a time when you were speaking to someone who said the word “like” after every three words and you became focused on it. One of your authors remembers attending a wedding and (inadvertently) began counting the number of times the best man said “like” during his toast (22 was the final count). The most common vocalized pause is “uh,” but then there are others. Can you think of any?

The bad news here is that there is no quick fix for getting rid of your vocalized pauses. They are so ingrained into all of our speech patterns that getting rid of them is a challenge. However, there is a two-step process you can employ to begin eliminating them. First, you need to identify what your particular vocalized pause is. Do you say “um,” “well,” or “now” before each sentence? Do you finish each thought with, “you know?” Do you use “like” before every adjective (as in “He was, like, so unhappy”)?

After figuring out what your vocalized pause is, the second step is to carefully and meticulously try to catch yourself when you say it. If you hear yourself saying “uh,” remind yourself, I need to try to not say that. Catching yourself and being aware of how often you use vocalized pauses will help you begin the process of reducing your dependence on them and hopefully get rid of them completely.

One of the authors uses a game in her class that she adopted from a couple of disc jockeys she used to hear. It is called the “uh game.” The callers had to name six things in a named category (items in a refrigerator, pro-football teams, makes of cars, etc.) in twenty seconds without saying a vocalized pause word or phrase. It sounds easy, but it isn’t, especially on the spot with a radio audience. It is a good way to practice focusing on the content and not saying a vocalized pause.

The ten items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list. There is, however, one final piece of delivery advice we would like to offer. We know that no matter how hard you practice and how diligent you are in preparing for your speech, you are most likely going to mess up some aspect of your speech when you give it in class, at least a little. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake. Saying something like “I can’t believe I messed that up” or “Can I start over?” just telegraphs to the audience your mistake. In fact, you have most likely never heard a perfect speech delivered in your life. It is likely that you just didn’t realize that the speaker missed a line or briefly forgot what they wanted to say.

Practice your speech beforehand, at home or elsewhere, the way you will give it in class.

Since you know you are likely going to make some sort of mistake in class, use your practice time at home to work on how you will deal with those mistakes. If you say a word incorrectly or start reading the wrong sentence, don’t go back and begin that section anew. That’s not what you would do in class, so just correct yourself and move on. If you practice dealing with your mistakes at home, you will be better prepared for the inevitable errors that will find their way into your speech in class.

A final thought on practice. We have all heard, “Practice makes perfect.” That is not always true. Practice makes permanent; the actions become habitual. If you practice incorrectly, your performance will be incorrect. Be sure your practice is correct.

the relative softness or loudness of your voice

the relative highness or lowness of your voice

too little variation in pitch

how quickly or slowly you say the words of your speech

sounds in pauses to make it appear that we haven’t actually paused. Another term for them is “fillers” or “nonfluencies”

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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5 Ways of Delivering Speeches

Understanding Delivery Modes

In this chapter . . .

In this chapter, we will explore the three modes of speech delivery: impromptu, manuscript, and extemporaneous. Each offers unique advantages and potential challenges. An effective public speaker needs to be familiar with each style so they can use the most appropriate mode for any speech occasion.

In writing, there’s only one way of delivering the text: the printed word on a page. Public Speaking, however, gives you different ways to present your text. These are called the delivery modes , or simply, ways of delivering speeches. The three modes are impromptu delivery , manuscript delivery , and extemporaneous delivery . Each of these involves a different relationship between a speech text, on the one hand, and the spoken word, on the other. These are described in detail below.

Impromptu Delivery

Impromptu speaking is a short form speech given with little to no preparation. While being asked to stand in front of an audience and deliver an impromptu speech can be anxiety-producing, it’s important to remember that  impromptu speaking is something most people do without thinking in their daily lives . If you introduce yourself to a group, answer an open-ended question, express an opinion, or tell a story, you’re using impromptu speaking skills. While impromptus can be stressful, the more you do it the easier it becomes.

Preparation for Impromptu Delivery

The difficulty of impromptu speaking is that there is no way to prepare, specifically, for that moment of public speaking. There are, however, some things you can do to stay ready in case you’re called upon to speak unrehearsed.

For one, make sure your speaking instruments (your voice and body) are warmed up, energized, and focused. It could be helpful to employ some of the actor warm-up techniques mentioned earlier as part of an everyday routine. If appropriate to the impromptu speaking situation, you could even ask to briefly step aside and warm yourself up so that you feel relaxed and prepared.

Furthermore, a good rule when brainstorming for an impromptu speech is that your first idea is your best. You can think about impromptu speaking like improvisation: use the “yes, and” rule and trust your instincts. You’ll likely not have time to fully map out the speech, so don’t be too hard on yourself to find the “perfect” thing to say. You should let your opinions and honest thoughts guide your speaking. While it’s easy to look back later and think of approaches you should have used, try to avoid this line of thinking and trust whatever you come up with in the moment.

Finally, as you prepare to speak, remind yourself what your purpose is for your speech. What is it that you hope to achieve by speaking? How do you hope your audience feels by the end? What information is most important to convey? Consider how you’ll end your speech. If you let your purpose guide you, and stay on topic throughout your speech, you’ll often find success.

Delivery of Impromptu Speeches

Here is a step-by-step guide that may be useful if you’re called upon to give an impromptu speech:

• Thank the person for inviting you to speak. Don’t make comments about being unprepared, called upon at the last moment, on the spot, or uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• Stay on track. If you can, use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Past, present, and future or East Coast, Midwest, and West Coast are common structures.
• Thank the person again for the opportunity to speak.
• Stop talking when you are finished (it’s easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat. Finish clearly and strong.

Impromptu speeches are most successful when they are brief and focus on a single point.

Another helpful framing technique for impromptus is to  negate the premise.  This is the deliberate reframing of a given prompt in a way that acknowledges the original but transitions into talking about the topic in a different way than expected. Negating the premise can be an effective rhetorical technique if used carefully and can help you focus your response on a topic that you’re interested in talking about.

If you suddenly run out of things to say in the middle of your speech, be open to  pivoting . Giving another example or story is the easiest way to do this. What’s important is to not panic or allow yourself to ramble aimlessly. No matter what, remember to keep breathing.

Finally, the greatest key to success for improving impromptu speaking is practice. Practice speaking without rehearsal in low-stakes environments if you can (giving a toast at a family dinner, for example). But remember this: no one is expecting the “perfect” speech if you’re called upon to speak impromptu. It’s okay to mess up. As Steven Tyler of the rock band Aerosmith would say: dare to suck. Take a risk and make a bold choice. What is most important is to stay sure of yourself and your knowledge.

Manuscript Delivery

The opposite of an impromptu speech is the manuscript speech. This involves having the complete text of your speech written out on paper or on notecards. You may be reading the speech from a computer or a teleprompter. In some cases, the speaker memorizes this manuscript.

Manuscript delivery  is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this can be extremely important.

Advantages & Disadvantages to Manuscript Delivery

There are many advantages in speaking from a manuscript. Some people find they are less nervous when they have the whole text in front of them. If you get lost or flustered during the speech you can glance down and get back on track. For speakers who struggle with vocalized pauses, it can be easier to know exactly what you want to say so that you’re not searching for the right word. Some people prefer to carefully craft the language of their speech instead of just having a sense of the main point and expounding upon it. Particularly if there are a lot of statistics or quotations, it can be helpful to have the whole passage written out to make sure you not only convey it correctly but frame it in the right context. It’s also easier to rehearse and time a manuscript speech, thus making sure it stays within time limits and isn’t unexpectedly too short or long. For some formal occasions or events that may be emotional for the speaker, such as a funeral, using a manuscript may be the best approach.

There are some disadvantages in delivering a speech from a manuscript. Having a manuscript in front of you often encourages looking down and reading the speech instead of performing it. A lack of eye contact makes the audience feel less engaged. The speech can feel stilted and lacking energy. Some speakers may feel constrained and that they can’t deviate from their script. Furthermore, while some find it easier to find their place with a quick glance down having the full manuscript, others find it difficult to avoid losing their place. If you go off script it can be harder to recover.

Successful Manuscript Delivery

A successful manuscript delivery requires a dynamic performance that includes lots of eye contact, animated vocals, and gestures. This can only be accomplished if you’re very familiar with the manuscript. Delivering a manuscript that you have written but only spoken aloud once before delivery will most often result in stumbling over words and eyes locked to the page. You’ll be reading aloud  at  your audience, instead of speaking  to  them. Remember what it’s like in school when a teacher asks a student to stand up and read something aloud? If the student isn’t familiar with the text, it can be a struggle both for the reader and the audience.

The key to avoiding this problem is to practice your written speech as much as you can, at least five or six times. You want to get so familiar with your speech that you can take your eyes off the page and make frequent eye contact with your audience. When you’re very familiar with your speech, your tone of speaking becomes more conversational. The text flows more smoothly and you begin to sound like a speaker, not a reader. You can enjoy the presentation and your audiences will enjoy it as well.

To improve your skills at manuscript delivery, practice reading written content aloud. This allows you to focus exclusively on delivery instead of worrying about writing a speech first. In particular, reading dialogue or passages from theatre plays, film/television scripts, or books provides material that is intended to be expressive and emotive. The goal is to deliver the content in a way that is accessible, interesting, alive, and engaging for the audience.

To Memorize or Not to Memorize

One way to overcome the problem of reading from the page is to memorize your word-for-word speech. When we see TED Talks, for example, they are usually memorized.

Memorized speaking  is the delivery of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script. When it comes to speeches, memorization can be useful when the message needs to be exact, and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. However, there are some real and potential costs. Obviously, memorizing a seven-minute speech takes a great deal of time and effort, and if you’re not used to memorizing, it’s difficult to pull off.

For strategies on how to successfully memorize a speech, refer to the “Memorization” section in the chapter “ From Page to Stage .”

Extemporaneous Delivery

Remember the fairy tale about Goldilocks and the Three Bears? One bed is too soft, the other bed is too hard, and finally one is just right? Extemporaneous delivery combines the best of impromptu and manuscript delivery. Like a manuscript speech, the content is very carefully prepared. However, instead of a word-for-word manuscript, the speaker delivers from a carefully crafted outline. Therefore, it has elements of impromptu delivery to it. We call this type of speaking extemporaneous ( the word comes from the Latin  ex tempore,  literally “out of time”).

Extemporaneous delivery  is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they understand the speech as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

For an extemporaneous speech, the speaker uses a carefully prepared outline. We will discuss how to create an effective outline in the chapters on speechwriting.

Advantages & Disadvantages of Extemporaneous Delivery

Speaking extemporaneously has some major advantages. As mentioned above, without having a text to be beholden to it’s much easier to make eye contact and engage with your audience. Extemporaneous speaking also allows flexibility; you’re working from the solid foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so. Therefore, the audience is more likely to pay better attention to the message. Furthermore, it promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well enough that you don’t need to read it. The outline also helps you be aware of main ideas vs. subordinate ones. For many speakers, an extemporaneous approach encourages them to feel more relaxed and to have more fun while speaking. If you’re enjoying presenting your speech the audience will sense that and consequently, they will enjoy it more.

A disadvantage of extemporaneous speaking is that it requires substantial rehearsal to achieve the verbal and nonverbal engagement that is required for a good speech. Adequate preparation can’t be achieved the day before you’re scheduled to speak. Be aware that if you want to present an engaging and credible extemporaneous speech, you’ll need to practice many times. Your practice will need to include both the performative elements as well as having a clear sense of the content you’ll cover. As mentioned previously, an extemporaneous speech can also be harder to have consistent and predictable timing. While delivering the speech it’s more likely you’ll wander off on a tangent, struggle to find the words you want, or forget to mention crucial details. Furthermore, if you get lost it may be harder to get yourself back on track.

Successful Extemporaneous Delivery

Like other delivery modes, a dynamic performance on an extemporaneous delivery is one that includes lots of eye contact, animated vocals, and gestures. At the same time, you want a speech that is structured and focused, not disorganized and wandering.

One strategy to succeed in extemporaneous speaking is to begin by writing out a full manuscript of your speech. This allows you to map out all the information that will be covered in each main point and sub-point. This method also gives you a better sense of your timing and flow than starting from just an outline. Another approach is to write out an outline that is less complete than a manuscript but still detailed. This will be used only for preparation; once you have a clear sense of the content you can reduce it down to a streamlined performance outline which you’ll use when delivering the actual speech.

By the time of presentation, an extemporaneous speech becomes a mixture of memorization and improvisation. You’ll need to be familiar enough with your content and structure that you cover everything, and it flows with logical transitions. Simultaneously, you must be willing to make changes and adapt in the moment. Hence, thorough rehearsal is critical. While this approach takes more time, the benefits are worth the extra effort required.

When you’re asked to prepare a speech for almost any occasion except last-minute speeches, you must choose either a manuscript or extemporaneous approach. As you experiment with assorted styles of public speaking, you’ll find you prefer one style of delivery over the other. Extemporaneous speaking can be challenging, especially for beginners, but it’s the preferred method of most experienced public speakers. However, the speaking occasion may dictate which method will be most effective.

Online Delivery

Impromptu, manuscript, and extemporaneous speaking are delivery modes . They describe the relationship between the speaker and the script according to the level of preparation (minutes or weeks) and type of preparation (manuscript or outline). Until now, we have assumed that the medium for the speech is in-person before an audience. Medium means the means or channel through which something is communicated. The written word is a medium. In art, sculpture is a medium. For in-person public speaking, the medium is the stage. For online public speaking, the medium is the camera.

The Online Medium

Public speakers very often communicate via live presentation. However, we also use the medium of recordings, shared through online technology. We see online or recorded speaking in many situations. A potential employer might ask for a short video self-presentation. Perhaps you’re recording a “How-To” video for YouTube. A professor asks you to create a presentation to post to the course website. Or perhaps an organization has solicited proposals via video. Maybe a friend who lives far away is getting married and those who can’t attend send a video toast. While this textbook can’t address all these situations, below are three important elements to executing recorded speeches.

Creating Your Delivery Document

As with an in-person speech, it’s important to consider all the given circumstances of the speech occasion. Why are you speaking? What is the topic? How much time do you have to prepare? How long is this speech? In online speeches, having a sense of your audience is critical. Not only who are they, but where are they? You may be speaking live to people across the country or around the world. If they are in a different time zone it may influence their ability to listen and respond, particularly if it’s early, late, or mealtime. If you’re recording a speech for a later audience, do you know who that audience will be?

As with in-person speeches, different speech circumstances suggest one of three delivery modes: impromptu, extemporaneous, or manuscript. Whether your medium is live or camera, to prepare you must know which of the three delivery modes  you’ll be using. Just because a speech is online does not mean it doesn’t need preparation and a delivery text.

Technical Preparation

To prepare for online speaking, you’ll want to practice using your online tools. To begin, record yourself speaking so you have a sense of the way your voice sounds when mediated. Consider practicing making eye contact with your camera so that you feel comfortable with your desired focal point. In addition, consider how to best set up your speaking space. It may take some experimenting to find the best camera angle and position. Consider lighting when deciding your recording place. Make the lighting as bright as possible and ensure that the light is coming from behind the camera.

You should put some thought into what you’ll be wearing. You’ll want to look appropriate for the occasion. Make sure your outfit looks good on camera and doesn’t clash with your background. In general, keep in mind what your background will look like on-screen. You’ll want a background that isn’t overly distracting to viewers. Furthermore, ensure that there is a place just off-screen where you can have notes and anything else you may need readily at hand. Your recording location should be somewhere quiet and distraction-free.

You should test your camera and microphone to make sure they are working properly, and make sure you have a stable internet connection. But, even when you complete pre-checks of equipment, sometimes technology fails. Therefore, it’s helpful to know how to troubleshoot on the spot. Anticipate potential hiccups and have a plan for how to either fix issues that arise or continue with your presentation.

Vibrant Delivery

The tools for successful public speaking discussed in the rest of this textbook still apply to online speaking, but there are some key differences to consider before entering the virtual space. Online speaking, for example, will not have the same energy of a back-and-forth dialogue between speaker and live audience. If you’re recording without an audience, it might feel like you’re speaking into a void. You must use your power of imagination to keep in mind the audience who will eventually be watching your speech.

It’s important to utilize all your vocal tools, such as projection, enunciation, and vocal variety. Most important is having a high level of energy and enthusiasm reflected in your voice. If your voice communicates your passion for your speech topic, the audience will feel that and be more engaged. Use humor to keep your speech engaging and to raise your own energy level. Some experts recommend standing while giving an online speech because it helps raise your energy level and can better approximate the feeling of presenting in public.

If you’re presenting online to an audience, be sure to start the presentation on time. However, be aware that some participants may sign in late. Likewise, be cognizant about finishing your speech and answering any questions by the scheduled end time. If there are still questions you can direct the audience to reach out to you by your preferred means of communication. You may be able to provide the audience with a recording of the talk in case they want to go back and rewatch something.

Finally, consider ways you can enhance your performance by sharing images on the screen. Be sure you have that technology ready.

Other suggestions from experts include:

• Your anxiety does not go away just because you can’t see everyone in your “web audience.” Be aware of the likelihood of anxiety; it might not hit until you’re “on air.”
• During the question-and-answer period, some participants will question orally through the webcam set-up, while others will use the chat feature. It takes time to type in the chat. Be prepared for pauses.
• Remember the power of transitions. The speaker needs to tie the messages of their slides together.
• Verbal pauses can be helpful. Since one of the things that put audiences to sleep is the continual, non-stop flow of words, a pause can get attention.

As you begin delivering more public speeches you will likely find a preference for one or more of these delivery modes. If you are given a choice, it’s often best to lean into your strengths and to utilize the method you feel most comfortable with. However, the speech occasion may dictate your presentation style. Therefore, it’s important to practice and become comfortable with each mode. In an increasingly technological world online speaking in particular is likely going to be a required method of communication.

Media Attributions

• Delivery Modes and Delivery Document © Mechele Leon is licensed under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

19.7 Spotlight on … Delivery/Public Speaking

Learning outcomes.

By the end of this section, you will be able to:

• Implement various technologies effectively to address an audience, matching the capacities of each to the rhetorical situation.
• Apply conventions of speech delivery, such as voice control, gestures, and posture.
• Identify and show awareness of cultural considerations.

Think of a speech you have seen or heard, either in person, on television, or online. Was the speech delivered well, or was it poorly executed? What aspects of the performance make you say that? Both good and poor delivery of a speech can affect the audience’s opinion of the speaker and the topic. Poor delivery may be so distracting that even the message of a well-organized script with strong information is lost to the audience.

Speaking Genres: Spoken Word, Pulpit, YouTube, Podcast, Social Media

The world today offers many new (and old) delivery methods for script writing. While the traditional presidential address or commencement speech on a stage in front of a crowd of people is unlikely to disappear, newer script delivery methods are now available, including many that involve technology. From YouTube , which allows anyone to upload videos, to podcasts, which provide a platform for anyone, celebrities and noncelebrities alike, to produce a radio-like program, it seems that people are finding new ways to use technology to enhance communication. Free resources such as YouTube Studio and the extension TubeBuddy can be a good starting place to learn to create these types of media.

Voice Control

Whether the method is old or new, delivering communication in the speaking genre relies not only on words but also on the way those words are delivered. Remember that voice and tone are important in establishing a bond with your audience, helping them feel connected to your message, creating engagement, and facilitating comprehension. Vocal delivery includes these aspects of speech:

• Rate of speech refers to how fast or slow you speak. You must speak slowly enough to be understood but not so slowly that you sound unnatural and bore your audience. In addition, you can vary your rate, speeding up or slowing down to increase tension, emphasize a point, or create a dramatic effect.
• Volume refers to how loudly or softly you speak. As with rate, you do not want to be too loud or too soft. Too soft, and your speech will be difficult or impossible to hear, even with amplification; too loud, and it will be distracting or even painful for the audience. Ideally, you should project your voice, speaking from the diaphragm, according to the size and location of the audience and the acoustics of the room. You can also use volume for effect; you might use a softer voice to describe a tender moment between mother and child or a louder voice to emphatically discuss an injustice.
• Pitch refers to how high or low a speaker’s voice is to listeners. A person’s vocal pitch is unique to that person, and unlike the control a speaker has over rate and volume, some physical limitations exist on the extent to which individuals can vary pitch. Although men generally have lower-pitched voices than women, speakers can vary their pitch for emphasis. For example, you probably raise your pitch naturally at the end of a question. Changing pitch can also communicate enthusiasm or indicate transition or closure.
• Articulation refers to how clearly a person produces sounds. Clarity of voice is important in speech; it determines how well your audience understands what you are saying. Poor articulation can hamper the effect of your script and even cause your audience to feel disconnected from both you and your message. In general, articulation during a presentation before an audience tends to be more pronounced and dramatic than everyday communication with individuals or small groups. When presenting a script, avoid slurring and mumbling. While these may be acceptable in informal communication, in presented speech they can obscure your message.
• Fluency refers to the flow of speech. Speaking with fluency is similar to reading with fluency. It’s not about how fast you can speak, but how fluid and meaningful your speech is. While inserting pauses for dramatic effect is perfectly acceptable, these are noticeably different from awkward pauses that result from forgetting a point, losing your place, or becoming distracted. Practicing your speech can greatly reduce fluency issues. A word on verbal fillers , those pesky words or sounds used to fill a gap or fluency glitch: utterances such as um , ah , and like detract from the fluency of your speech, distract the audience from your point, and can even reduce your credibility. Again, practice can help reduce their occurrence, and self-awareness can help you speak with more fluency.

Gestures and Expressions

Beyond vocal delivery, consider also physical delivery variables such as gestures and facial expressions . While not all speech affords audiences the ability to see the speaker, in-person, online, and other forms of speech do. Gestures and facial expressions can both add to and detract from effective script delivery, as they can help demonstrate emotion and enthusiasm for the topic. Both have the ability to emphasize points, enhance tone, and engage audiences.

Eye contact is another form of nonverbal, physical communication that builds community, communicates comfort, and establishes credibility. Eye contact also can help hold an audience’s attention during a speech. It is advisable to begin your speech by establishing eye contact with the audience. One idea is to memorize your opening and closing statements to allow you to maintain consistent eye contact during these important sections of the script and strengthen your connection with the audience.

Although natural engagement through gestures, facial expressions, and eye contact can help an audience relate to a presenter and even help establish community and trust, these actions also can distract audiences from the content of the script if not used purposefully. In general, as with most delivery elements, variation and a happy medium between “too much” and “too little” are key to an effective presentation. Some presenters naturally have more expressive faces, but all people can learn to control and use facial expressions and gestures consciously to become more effective speakers. Practicing your speech in front of a mirror will allow you to monitor, plan, and practice these aspects of physical delivery.

Posture and Movement

Other physical delivery considerations include posture and movement. Posture is the position of the body. If you have ever been pestered to “stand up straight,” you were being instructed on your posture. The most important consideration for posture during a speech is that you look relaxed and natural. You don’t want to be slumped over and leaning on the podium or lectern, but you also don’t want a stiff, unnatural posture that makes you look stilted or uncomfortable. In many speeches, the speaker’s posture is upright as they stand behind a podium or at a microphone, but this is not always the case. Less formal occasions and audiences may call for movement of the whole body. If this informality fits your speech, you will need to balance movement with the other delivery variables. This kind of balance can be challenging. You won’t want to wander aimlessly around the stage or pace back and forth on the same path. Nor will you want to shuffle your feet, rock, or shift your weight back and forth. Instead, as with every other aspect of delivery, you will want your movements to be purposeful, with the intention of connecting with or influencing your audience. Time your movements to occur at key points or transitions in the script.

Cultural Considerations

Don’t forget to reflect on cultural considerations that relate to your topic and/or audience. Cultural awareness is important in any aspect of writing, but it can have an immediate impact on a speech, as the audience will react to your words, gestures, vocal techniques, and topic in real time. Elements that speakers don’t always think about—including gestures, glances, and changes in tone and inflection—can vary in effectiveness and even politeness in many cultures. Consideration for cultural cues may include the following:

• Paralanguage : voiced cultural considerations, including tone, language, and even accent.
• Kinesics : body movements and gestures that may include facial expressions. Often part of a person’s subconscious, kinesics can be interpreted in various ways by members of different cultures. Body language can include posture, facial expressions (smiling or frowning), and even displays of affection.
• Proxemics : interpersonal space that regulates intimacy. Proxemics might indicate how close to an audience a speaker is located, whether the speaker moves around, and even how the speaker greets the audience.
• Chronemics : use of time. Chronemics refers to the duration of a script.
• Appearance : clothing and physical appearance. The presentation of appearance is a subtle form of communication that can indicate the speaker’s identity and can be specific to cultures.

Stage Directions

You can think proactively about ways to enhance the delivery of your script, including vocal techniques, body awareness, and cultural considerations. Within the draft of your script, create stage directions . An integral part of performances such as plays and films, stage directions can be as simple as writing in a pause for dramatic effect or as complicated as describing where and how to walk, what facial expressions to make, or how to react to audience feedback.

Look at this example from the beginning of the student sample. Stage directions are enclosed in parentheses and bolded.

student sample text Several years ago, I sat in the waiting area of a major airport, trying to ignore the constant yapping of a small dog cuddled on the lap of a fellow passenger. An airline rep approached the woman and asked the only two questions allowed by law. (high-pitched voice with a formal tone) “Is that a service animal? (pause) What service does it provide for you?” end student sample text

student sample text (bold, defiant, self-righteous tone) “Yes. It keeps me from having panic attacks,” the woman said defiantly, and the airline employee retreated. (move two steps to the left for emphasis) end student sample text

student sample text Shortly after that, another passenger arrived at the gate. (spoken with authority) She gripped the high, stiff handle on the harness of a Labrador retriever that wore a vest emblazoned with the words “The Seeing Eye.” (speed up speech and dynamic of voice for dramatic effect) Without warning, the smaller dog launched itself from its owner’s lap, snarling and snapping at the guide dog. (move two steps back to indicate transition) end student sample text

Now it’s your turn. Using the principle illustrated above, create stage directions for your script. Then, practice using them by presenting your script to a peer reviewer, such as a friend, family member, or classmate. Also consider recording yourself practicing your script. Listen to the recording to evaluate it for delivery, fluency, and vocal fillers. Remember that writing is recursive: you can make changes based on what works and what doesn’t after you implement your stage directions. You can even ask your audience for feedback to improve your delivery.

Podcast Publication

If possible, work with your instructor and classmates to put together a single podcast or a series of podcasts according to the subject areas of the presentations. The purpose of these podcasts should be to invite and encourage other students to get involved in important causes. Work with relevant student organizations on campus to produce and publicize the podcasts for maximum impact. There are many free resources for creating podcasts, including Apple’s GarageBand and Audacity .

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11 Chapter 11: Delivering Your Speech; Using Language

Lauren Rome, College of the Canyons

Adapted by William Kelvin, Professor of Communication Studies, Florida SouthWestern State College

Figure 11.1: Dr. Martin Luther King Jr. 1

Introduction

If you’re like most people, you probably aren’t afraid of the preparation involved in giving a speech. Instead, you’re more likely anxious about delivering your actual speech to an audience. The irony, of course, is that your speech delivery is actually the shortest aspect of the entire process. You will spend much more time (days, at least) researching, compiling, and practicing your speech, while the actual delivery will be somewhere between five and ten minutes.

Let’s look at this hypothetical scenario about two public speaking students, Sasha and Andres. Sasha spends weeks researching, outlining, and crafting her speech. When it comes to delivering her speech, she is conversational and engaging but messes up a couple of times when trying to remember her oral citations. Although Sasha thinks this has ruined her speech, the audience thinks her speech was informative and interesting. Audiences are less apt to notice little mistakes in a speech, and if they did, they would most likely blame any imperfections on a case of nerves.

On the other hand, Andres does not spend as much time preparing and relies on the fact that he is comfortable in front of a crowd and good at “winging it.” Although the audience might consider him to be entertaining, they might also find themselves unable to recall any substantial information delivered in the speech. They might also drift off and stop focusing due to disorganization in Andres’s speech.

The moral of the story is clear: a well-prepared speech delivered with flaws is still a well-prepared and significant speech, but a speech poorly prepared yet delivered flawlessly, is still a poorly prepared and insignificant speech.

We do realize students feel the most anxiety about delivering their speech. This chapter is designed to help you achieve the best delivery possible and eliminate some of the nervousness you might be feeling. In this chapter, we are going to examine best practices for delivering speeches in multiple situations.

Methods of Delivery

Speeches are categorized into four broad methods of delivery, depending on the amount of preparation required and the nature of the occasion. We aim to acquaint you with these four methods of delivery, and how you focus your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speaking

Manuscript speaking is the word-for-word iteration of a written message. You might be familiar with manuscript-style speeches if you have ever heard a State of the Union Address given by a president, or if you watch cable news anchors deliver the news. In each of these cases, the choice to use a manuscript is made because the exact words matter, and much time and energy are expended on getting everything just right .

There are costs involved in manuscript speaking. If you are not experienced in using them, your presentation will likely sound robotic and disengaging. Additionally, if you are reliant upon a manuscript to convey your points, your focus will be on the script itself instead of making eye contact with the audience. If you speak from a manuscript, you do not “see” your audience; therefore, you are not receiving their messages and cannot react appropriately. Most likely, unless you’re running for president, or you’re in an oral interpretation class, you won’t use this method. This method is used in public statements when people are concerned about lawsuits, for example making a public apology while hoping to forestall future trials, or wanting to demonstrate contrition immediately, without necessarily admitting guilt.

Memorized Speaking

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes.” There is nothing wrong with memorization. But if you try to memorize an entire speech, you risk forgetting what you planned to say and coming across as completely unprepared.

Memorized speaking is when a speaker commits their entire speech to memory. Although it might be tempting to do this, it is not expected of you in an introductory public speaking course. Memorization is a significant time commitment and there are many risks associated with this method. Often, when attempting to memorize speech content, there is potential to overlook verbal and nonverbal elements of delivery. Will you also memorize which gestures you use, or when you pause? What about the tone or pitch used to make your voice sound engaging? If these are missed, you might remember to say all the right words, but your audience will be bored. Memorized speeches can sound as robotic as manuscript speaking when executed unartfully. Selecting words in advance removes something human from delivery and damages the connection to the audience.

The greatest risk of memorization, though, is forgetting your words. If you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Sometimes people use this method when note cards would look amateurish, and, like manuscript delivery, when every word counts, for example a tightly timed speaking contest.

Impromptu Speaking

Impromptu speaking is when a speech is delivered with little to no advanced preparation. This might sound intimidating, but impromptu speeches are not usually as long and detailed as the assigned speeches you’re preparing in a public speaking class. Likely, you’ve already given many impromptu speeches throughout your life. For example, if you’ve ever had to introduce yourself to a class at the beginning of the semester, or had to explain to your parents why you’re late for curfew you’ve definitely given an impromptu speech before. It’s what you use when you raise your hand to answer a question in class.

Overall, Impromptu speaking is the most common speech you’ll give. It’s also a very valuable skill. Imagine being asked to explain your perspective during a board meeting or speaking up about a new rule change suggestion at a school district meeting. Being able to swiftly form cogent verbal utterances can make you stand out from the crowd and enhance your political savvy.

Extemporaneous Speaking

Extemporaneous speaking means that you’ve had plenty of time to research, prepare and rehearse. If you’ve made it this far in the textbook, then you’re probably in a public speaking class and developing a speech to extemporaneously deliver to your class. The goal of extemporaneous delivery is not to memorize your speech word for word, but to know the general content and then speak conversationally using brief notes to help keep you on track.

Speaking extemporaneously has many advantages. First, it allows you to connect with your audience, which promotes the likelihood that they will perceive you as knowledgeable and credible. In addition, your audience will pay attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. If you think back to the scenario in our introduction with Sasha and Andres, such preparation cannot be achieved the day before your speech.

Since extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Understanding the Speaking Situation

Depending on the situation in which you are speaking, many elements are likely to change. For example, giving a speech in a college classroom is going to be different from presenting at work, or giving your toast as maid of honor or best man. In each of these scenarios, there are things you must take into account to deliver your speech effectively. These elements might include the location, room and audience size, or furniture and equipment.

Delivering to a Virtual Audience

Figure 11.2: Zoom Classroom 2

Whether in an online class, a virtual interview, or a virtual meeting with your team, knowing how to present information online is a necessary skill for the modern world. Although you aren’t always able to see your entire audience at any given time, they will usually be able to see you! Mary Abbajay in Forbes (2020) provides some tips for a successful virtual presentation:

• Get the Lighting Right : As a presenter, it is essential that people can see you well. Make sure you have good lighting in front of your face. If your back is to a window, close the shades. While natural light is often the best choice, if your workspace doesn’t have natural light and you do a lot of virtual presentations, consider purchasing supplemental lighting to enhance your image. Ring lights are popular choices for providing balanced lighting; they can be used with desktop computers or cell phones.
• Choose the Right Background : To prep your video conferencing space, clean it. Avoid a cluttered background or anything that can be distracting. Use tasteful decorations and avoid anything potentially embarrassing or controversial. Next, consider masking your space. Learn whether your presentation platform enables you to use virtual backgrounds or blur your background, as Zoom allows.
• Know the Technology : A dry run is essential so that you’re comfortable with the platform features. Make sure you practice with the same technical setup (computer and internet connection) that you will use when you deliver the presentation. Ask a friend to help you to see if your equipment works well on their end.
• Play to the Camera : When you are the one speaking, look directly into your computer’s camera, not on the screen or at the other participants. This takes some practice, but it makes the viewer feel as if you are looking right at them. Some presenters turn off their self-view so that they aren’t distracted by their own image. Put the camera at eye level. Try not to have your camera too far above or below you. If it’s too low, then you run the risk of creating a double chin. And to the audience, this makes it appear as though you are looking down toward the desk or floor! A camera too high makes it difficult to maintain eye contact, as you may find your gaze dropping as you speak.
• Get Close (But Not Too Close) : You want the camera to frame your face, shoulders, and waist. Check with your professor about specific requirements. People are drawn to faces, so you don’t want to lose that connection by being too far away, but you also don’t want your face to take over the whole screen like a disembodied head because, well, that looks weird. Practice your positioning and distance.
• Stand Up : Standing up provides a higher energy level and forces us to put our bodies in a more presentation-like mode. Standing up mirrors a typical live speaking situation, which is more professional.
• Do A Sound Check : If your sound is garbled, people will tune out (and your instructor won’t be able to grade your speech!). While people may forgive less than perfect videos, if they can’t hear you, they miss your message. Practice with someone on the other end of the presentation platform. Make sure your sound emits clearly. Sometimes headphones or external microphones work better than computer audio, sometimes not. Every platform is different, so make sure your sound quality is excellent every time.
• Plug into Your Modem : If possible, plug your computer directly into your modem using an ethernet cable. This will give you the strongest signal and most stable internet connection. The last thing you want to happen during your presentation is to have a weak or unstable internet signal.
• Be Yourself and Have Fun : Again, just like in face-to-face presentations, audiences connect to authenticity, so be yourself! Let your personality show through. Have fun. If you look like you’re enjoying the presentation, so will others. Happy people retain information better than bored or disinterested people, so model the energy that you want to create. The audience takes its cue from you.

Delivering to a Live Audience: Physical Spaces and Audiences

Physical spaces with live, in-person audiences have different variables that need to be considered than virtual spaces. The size of the room or location where the speech is delivered and the size of the audience might change elements of our delivery.

Figure 11.3: Auditorium 3

Since this is a public speaking textbook for a college class, you might already be familiar with the location of the speeches you will be giving. All classrooms are not created equal, though. Some classes can be small and quaint, while others are held in lecture halls that hold hundreds of people. Depending on where you will be speaking, let’s look at some important considerations:

• How large is the space I will be speaking in? Do I need a microphone?
• If I am not using a microphone, how loud will I need to speak so everyone can hear me?
• How is the space configured? Where do I need to stand so my audience can see me clearly?
• How will movement enhance my connection to the audience?
• What furniture and equipment might I need to use or navigate?

Furniture and Equipment

Some classrooms, lecture halls, conference rooms, or stages may have furniture or equipment that can be used to support a speaker’s delivery. Although this is not an exhaustive list, the two most common apparatuses are briefly discussed below: lecterns and microphones.

Although these seemingly antiquated stands might make your presentation feel more formal, they can be used to the speaker’s advantage. Lecterns are a great place to set your notes so you can gesture freely, or move around to engage with the audience. Also, if you are worried about what to do with your hands, it could be a nice place to rest them. Just be careful to check in on how you are resting them; it is all too tempting to grip the edges of the lectern with both hands for security. You also don’t want to use lecterns as a physical crutch and lean on them. Lecterns can keep you rooted in one place, thus deterring movement. They can also be a barrier between you and the audience. Yes, that barrier may feel protective, but building rapport is the name of the public speaking game. The most polished speakers usually do not rely on lecterns, and m any instructors disallow their use, so ask your instructor for their policy, and see if you can break away from them, or keep them to one side of the room.

Figure 11.4: Student Speech 4

Microphones

If the setting is large enough, you might need to use a microphone to help project your voice. While this isn’t a frequent occurrence for beginning speakers, it could be something you encounter. Microphones require preparation and adaptation. If a microphone is too close or far from your mouth, it could distort or drop your voice. Some microphones only pick up your voice if you speak directly into them. The best plan, of course, would be to have access to the microphone for practice ahead of the speaking date. Most often you will encounter fixed microphones that are stationary. You may need to adjust its positioning, if possible. However, you may also find yourself using lavalier microphones, which are clipped on your clothing near your face, and may have a bulky communication pack that clips to your waistline. Practicing with these lav mics is especially important, because they impede your movement a bit and can feel awkward. Another mic issue to watch out for is so-called “hot mics,” which catch people saying embarrassing things. Always assume microphones are on!

Preparing for Your Speech Delivery

Now with a better understanding of the variables of the speaking situation, you can begin thinking about your actual speech delivery. Although this book has spent a lot of time on the structure and content of your speech, those will fall flat if you forget to consider your verbal and nonverbal delivery.

Consider Verbal and Nonverbal Elements

Sometimes it isn’t what you say, but how you say it that matters in public speaking. Although you will spend a considerable amount of time writing and organizing the content of your speech, those words could fall flat if you don’t consider the verbal and nonverbal elements that can help them come alive. Vocal variety , the use of multiple delivery elements at once, helps to keep your delivery engaging and your audience connected.

Vocal Elements

• Pronunciation : The conventional patterns of speech used to form a word. If you are not familiar with how to pronounce a word, look it up. If you can’t find it, find a way to confidently pronounce the word that you will remember; you don’t want to tell the audience you don’t know how to pronounce it or stumble through the word.
• Enunciation : How clearly the speaker pronounces words. If you’ve ever had to ask someone to repeat a word, they may suffer from poor enunciation.
• Articulation: Using your mouth, tongue, and airflow as the instrument to produce sound. Whether you say “tomato or to mah to” is the difference in articulation.
• Volume : The loudness or softness of a speaker’s voice. Controlling your volume ensures your audience can hear you clearly, adds variety, and brings attention to the most important moments in the speech.
• Pitch : The highness or lowness of a speaker’s voice. A voice that lacks variety in pitch can be described as monotone, which causes people to lose interest. We all have a natural range of pitch; attempt to vary your delivery along that spectrum. A change of pitch outside of your normal range can be attention-getting.
• Rate : How quickly or slowly you speak. Controlling your rate can be one of the most challenging things a speaker has to do. When nerves kick in, it can be really hard to slow the speed that you’re talking, since you likely just want to “get this over with.” When a speaker’s rate is too quick, the audience has a hard time following along. Further, it can make the speaker look nervous, damaging their ethos.
• Flow of Delivery : The consistency of delivery. Is the delivery smooth or is it disrupted with a start-stop style? The goal is to have a smooth delivery.
• Pause : A break in speaking. Never underestimate the power of the pause. It can focus the audience’s attention or create anticipation. Hot tip – pauses give you time to think about what you’re going to say. Embrace the pause! A silent pause is much more engaging and relaxing for the audience than vocalized pauses.
• Vocalized Pauses : Words or sounds such as, “um,” “like,” “ya know,” or “uh.” These can take the place of an actual word or silent pause. Instead of filler words, use that moment to pause for a breath and collect your thoughts.
• Energy and Enthusiasm : All verbal and vocal elements are enhanced by giving the delivery energy and enthusiasm because it provides voice inflection which is a change in tonality. The more excited we are during the delivery, the more engaged the audience will be, up to a point. It is rare, but it  is possible to overdo it. Keep the audience, topic and situation in mind when planning your level of enthusiasm.

Nonverbal Elements

• Eye Contact : Using your eyes to directly connect with your audience. Eye contact lets your audience feel that you are speaking directly to them. It is the fastest, and easiest, way to create a relationship with your audience. This is the single most powerful nonverbal element of your delivery.
• Gestures : Motions with your hands or arms. You do not want to talk too much with your hands, but you do not want to stand like a statue either. Controlled body language and variety in gestures help to reinforce your points and help the audience interpret the impact of your words. Some things to think about: what will yo udo with your hands when you’re not gesturing? Most instructors do not want you to put your hands in your pockets. How will you handle your note cards? Perhaps you can pass them from one hand to the other so that you can gesture with both hands at times, or at times keep them hidden in one hand to gesture with both simultaneously.
• Facial Expressions : How your eyes and mouth work to display the “emotional tone” of a message. Direct eye contact and smiling when appropriate, or not smiling when appropriate, will help the audience understand your message. Your face tells a story. Does it match your speech?
• Physical Appearance: To have the best impact on an audience, you also need to think about your clothing and appearance basics. You don’t need to run and buy expensive new clothes, but you do need to think about the impression your appearance might make. If you want to be taken seriously, you must present yourself seriously. Keep in mind that your goal is to have your audience focus on your face rather than an article of clothing or your uncombed hair. You do not want to be too revealing in your choice of clothing because it is a distraction. Some advice: wear what makes you feel most confident, and make sure the outfit is professional and fits the occasion. Some professors may suggest informal professional dress such as khaki pants and a collared shirt. Other professors may encourage formal professional dress such as slacks and a collared, button-up shirt. This is a good time to discuss dress with your professor.While in this moment you may be worried about your final grade, think beyond that outcome. Do you want to develop comfort speaking formally? If you want to go into a field where formal wear is the norm, you should start performing in such garments as soon as possible. Consider going to a thrift store. Even if the clothes are worn, they will have the cut and weight that you must become accustomed to. The formal wear made ubiquitous by Western customs tend to make speakers hot and sweaty—sad, but true! Your public speaking class presents you the chance to practice in a low-stakes environment, so that you will feel comfortable in formal wear for job interviews, sales pitches, etc.

Figure 11.5: Commencement Speech 5

Practicing Your Speech

Have you heard the saying “practice makes perfect”? Well, forget it. Perfection is not a realistic goal. Instead, you should aim to be prepared, which is exactly what practice will give you. Try this new phrase: “practice makes better.” What do you think? You might think that the purpose of practicing is to memorize the words written in your outline, but this isn’t true. Usually, you aren’t graded on whether or not you say the words exactly as they are written in your outline. Instead, practice lets you get comfortable with the content and find areas for improvement. It’s simple: more practice means less anxiety and better delivery. Let’s look at some strategies for practicing your speeches so you can feel more confident in your delivery.

Imitate the Speaking Situation

If you recall earlier in this chapter, the speaking situation is the setting, location, or platform in which you might be giving your speech. When practicing, it is ideal for you to get familiar with the speaking situation before you give your presentation. If you are speaking in a conference room or a classroom, it’s necessary to understand how loud you need to project your voice, or how the room might affect your ability to make eye contact with your audience. If possible, visit the space (or a similar space) ahead of your speaking engagement. Even if your speech is not written yet, it’s always wise to learn the room and become more comfortable with it. Examine the physical features, technology, lighting, etc. You don’t want to be shocked if you wind up under a bright light! One of your authors visited a public speaking venue where he was set to perform and got comfortable, then when the performance day came, the venue had removed the lectern! You never know what will happen, but preparation will likely never hurt.

Additionally, if you only read your speech in your head, or whisper the words quietly to yourself, you aren’t actually practicing for a public speech. Practicing your speech in the way in which you will deliver (stand up, speak out loud, use eye contact, etc.) helps you get more comfortable with the content and whether you tend to mispronounce or stumble over words. Also, sentences on paper do not always translate well to the spoken medium. Practicing out loud allows you to actually hear where your sentences and phrases are awkward, unnatural, or too long, and allows you to correct them before getting up in front of the audience. Practice saying the speech differently every time. As you do, the  ideas become more your own, and you worry less about sticking to an idealized script. When your mind has more potential pathways to follow in the moment, you are less likely to get stuck.

The more similar you can make the practice setting to the speaking setting, the more prepared you will be. You don’t want the first time you are delivering your speech to be when you are delivering your speech to the entire audience.

Also, practice in clothes that are similar tow hat you will wear in your speech, or the exact outfit, if it’s convenient. You may find that it does not fit well or irritates you. One experience you do not want, is to be preparing to leave the house on the day of your speech and find out that your pants will not close, your blouse is missing a button, or the tag of your undershirt is nagging you.

Get Feedback from Others

Speaking publicly is a challenging task (even for the authors!). It’s not easy to do alone. Seeking useful, constructive feedback from your classmates, peers, or family can make the difference between a good speech and a great speech. By practicing your speech in front of others, they can share their opinion on your language choices, verbal and nonverbal elements, and timing.

One thing you have to ask of your observers: be honest . They can’t just tell you, “That was great!” since that doesn’t tell you what was great. It might help to give them specific questions to answer:

• How was my eye contact?
• Could you hear me?
• Was my voice engaging or monotone?
• Did I mispronounce any words?
• How was my posture?
• Were my gestures effective?
• Did I have any mannerisms or distracting habits that I should try to avoid?

Record Yourself Delivering Your Speech

We know this feels “cringey,” but a video recording can help you identify elements of your speech content and delivery that another observer might not. Are you concerned about what you do with your hands when you speak? Or whether your voice is as powerful as you planned? Or how many vocalized pauses do you use? A video recording allows you to be the audience member of your own speech and is invaluable in creating the overall presentation you want.

Another idea is to make an audio recording of your speech and listen to it on the go–in the car, on the train, while you brush your teeth. This process will cause you to memorize the order of information, and also remember some turns of phrase. You can even try recording different versions where you vary your citation style, word choice, etc. Just as Hollywood sceeen-tests scenes to see which audiences respond best to, you can evaluation your options and decide which performative choices you think best.

Tips for Effective Delivery

Figure 11.6: Prateek Kalakuntla 6

Know your material. You should know the information so well you do not have to devote your mental energy to the task of remembering the sequence of ideas and words.

Prepare well and rehearse enough so you don’t have to rely heavily on notes. Many speakers, no matter how well prepared, need at least a few notes to deliver their message. Even your professors use lecture slides or outlines to help keep them on track! If you can speak effectively without notes, by all means, do so. But if you choose to use notes, they should be only a delivery outline or keyword outline. Notes are not a substitute for preparation and practice. Refer to assignment instructions for rules about note cards. Many professors only allow 3-by-5 inch note cards on firm card stock–not typical 8.5-by-11 inch paper nor regular-weight printer paper.

Establish a personal bond with listeners. Begin by selecting one person and talking to them personally. Maintain eye contact with the person long enough to establish a visual bond (about five to ten seconds). This is usually the equivalent of a sentence or a thought. Then shift your gaze to another person. In a small group, this is relatively easy to do. But, if you are addressing hundreds or thousands of people, it is impossible. What you can do is pick out one or two individuals in each section of the room and establish personal bonds. Then, each listener will get the impression you are talking directly to them. As your speech progresses, try to build more personal bonds with more audience members.

Monitor visual feedback . While you are talking, your listeners are responding with their nonverbal messages, such as head nods, wrinkled or furrowed brows, wide eyes, or even tears. Use your eyes to actively seek out this valuable feedback. If individuals aren’t looking at you, they may not be listening either. Make sure they can hear you. Consider moving towards them and work to actively engage them.

Additionally, if you look out at your audience and you notice that someone has a confused expression on their face, that is a signal that something you’ve said is unclear. There is nothin g wrong with stopping and rephrasing what you are saying. After all, your speech is for the audience and their understanding. Monitoring visual feedback helps you as a speaker and helps you to be seen as a more credible speaker.

Good delivery is meant to support your speech and help convey your information to the audience. Anything that has the potential to distract your audience means that fewer people will be informed, persuaded, or entertained by what you have said. Practicing your speech in an environment that closely resembles the actual situation that you will be speaking in will better prepare you for what to do and how to deliver your speech when it counts.

Remember, whether you are presenting in person or virtually, all presentations are audience-centered. Their time is valuable, so honor that time by delivering the best presentation you can. No matter what kind of presentation you are giving, you must find ways to create authentic audience connection, engagement, and value.

Reflection Questions

• After having reviewed the methods of delivery, how do you see extemporaneous speaking as an effective tool you can use in the classroom or in a career?
• If you are delivering a speech virtually, what aspects of your speaking area and technology do you attend to in order to maximize your performance?
• After reading about vocal, verbal, and nonverbal elements of delivery, how will you improve your own delivery?
• What will be your specific method of practicing for your speeches? Who can you practice in front of? Will you record your speech and watch it back to evaluate the delivery?

Articulation

Enunciation

Eye Contact

Facial Expression

Flow of Delivery

Pronunciation

Vocalized Pause

Abbajay, M. (2020, April 20). Best practices for virtual presentations: 15 expert tips that work for everyone . Forbes. Retrieved April 15, 2022, from https://www.forbes.com/sites/maryabbajay/2020/04/20/best-practices-for-virtual-presentations-15-expert-tips-that-work-for-everyone/

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

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Every member of your audience will come to your speech with a purpose in mind. When your speech is finished, either they will leave with this purpose fulfilled or they will leave disappointed because you did not deliver the message they were expecting. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place.

If you are invited to deliver a speech, it obviously means that the person or organization inviting you thinks that you possess the qualities necessary to deliver a message to their audience. If an organization needs to raise funds, for example, they may invite a speaker who is very well known in their community or in their profession to generate interest. Sometimes referred to as a keynote speaker, this speaker is the headliner of an event, and their presence alone can help to raise funds and awareness. However, such a speaker needs to do more than just show up, they still need to know the needs of their audience and understand what they are expecting.

Unfortunately, you do not get a second chance to make a first impression. This old adage is quite true when it comes to public speaking. If you are going to be speaking in front of a group of strangers whom you have never met, you must work hard to anticipate and understand their needs well in advance of your speech. Similarly, if you are speaking in front of a well known audience, one that has invited you to speak many times, you must ensure that your message, or delivery, is consistent with what they are expecting. If you are a well known personality who is known for a certain style, a certain sense of humor, or a particular skill level, you must ensure that you meet the expectation that your familiar audience has come to expect.

The Host and Actual Audience Members

Geographical and Cultural Concerns

If you are asked to speak to a local group, a group that is a part of your own community, you will probably already have a good understanding of local customs and cultural traditions. However, if you are being asked to speak to an audience in a foreign city, or especially a foreign country, one of your first duties is to ensure that you familiarize yourself with the proper way to behave in front of them. Travel guidebooks and the Internet are both invaluable resources that can help you research this information. Even if you are speaking to a familiar audience who knows you, it is still considered good practice to research the group's demographics beforehand to see if they have changed.

Current Events and Knowing the Context

Just as it is important to understand local customs, it is equally important to know what is making news in an audience's community. There might be several points in your speech that would slightly offend certain people, or the entire group, if they were spoken in the wrong context. Especially if you are speaking in front of an audience in an unfamiliar setting, the audience will feel appreciated if you spend the time to get to know them. The Internet makes it possible to read the news of virtually any city in the world. Spend some time getting to know the community before you arrive.

Know the Size of the Audience

An extremely important consideration is the size of the audience. In a previous chapter, we learned that there are several different types of communication. There is a distinct difference between small group and public communication. If you are speaking in front of a large group, you may not have as many people pay very close attention to your speech, whereas a small group is more apt to hang on every word. The size of the group will have an influence on how you write your speech. If, for example, you are speaking in front of a small group, try to incorporate some of the audience members into your speech. If you were invited to speak in front of a group of scientists, for example, research some of the accomplishments of the audience members and be sure to mention them in your speech.

Age of Your Audience

Just as the size of an audience can determine how to speak to them, the average age of your audience will influence what they are expecting and how your message should be conveyed. To use an obvious example, a speech to high school students would certainly be very different from a speech to senior citizens, but there could be not-so-obvious considerations. Knowing the age of your audience will often help you determine the level of detail you use, the language you use, and it can also have an influence on the visual aids that you might use throughout your speech.

Audience Knowledge

If you are speaking to an audience of Nobel laureates in physics, you can probably safely assume that they will not be intimidated by scientific facts and knowledge. However, if you are unsure of an audience's comfort level with your expert knowledge in an area, you need to do your homework in determining the intelligence level of an audience. You certainly do not want to intimidate an audience with your knowledge but you also do not want to bore them. Regardless of the type of speech you are giving, you should know how much information an audience is comfortable receiving.

Choosing the Topic and Structure of a Speech

To determine the precise message that you wish to convey to an audience, you will need to establish the scope of your topic. Naturally, you want the scope to be broad enough so that you have enough material to construct a full speech for the time allotted to you. However, equally as important, you want the scope to be narrow enough so that it addresses the precise points that you wish to convey.

Let us use a speech on healthcare as an example. Let us assume you were asked to speak to a group of physicians on the merits of healthcare reforms. The general topic of healthcare reform might indeed be too broad for this speech. However, narrowing down your scope to the merits of reform in the geriatric community will significantly increase your ability to send a specific message to the audience.

After you clearly define the scope of your topic, it is time to state your primary point explicitly, or your message. Write out your message in one sentence, and only one sentence. It should be a clear, concise point. If you asked an audience member after your speech to describe the general theme or purpose of the speech, this is the sentence that you would like to hear from him or her.

After you have clearly established your main point, you should create two additional points, the secondary and tertiary points of your speech. These additional points should support your topic, and they should help you in drafting your speech by providing some additional material. You must ensure, however, that your additional points do not detract the audience from your main point. With your main message in mind, and the support of additional points, you will easily be able to draft the outline of your speech.

If you have been invited to speak before an audience and were given some general guidelines for your speech, the choice of a topic is naturally easier because you have received some degree of guidance. However, what if you are given complete discretion on choosing a topic? For many people, such a situation contributes to the anxiety of public speaking, but by using a few introspective questions, you can decide on a topic that will engage your audience.

The first step, of course, is to consider the audience. Are you involved in this organization? If so, the accomplishments you have achieved as a group will provide you with many ideas for topics. For example, you could draft a speech on how your organization has improved the community.

Here are some questions to ask yourself that could help you define a topic.

• What am I passionate about?
• Why did I join this organization?
• What hobbies do I have, and why do I enjoy them?
• What sets this organization or company apart from others?
• What are some of my own personal experiences that would interest this group?

With the topic and main message defined, you can now put together the structure of your speech. You should think of the structure as the scaffolding for your speech. It is what holds it all together to form a cohesive whole. There is not a right or wrong structure. In fact, it will often depend on the purpose of your speech. A speech that is primarily meant to entertain an audience might have a more relaxed style and, consequently, less structure. However, all speakers, even a stand-up comic, will use some structure in drafting his presentation.

In this structure, you begin each section of your speech with a question, and then you proceed to deliver an appropriate answer. This structure is popular for corporate presentations as well as entertaining speeches. Each of your questions will lead into an answer that helps you to communicate your message clearly.

Some speeches, especially those that deal with complicated topics, lend themselves to be divided into several sections, and this could be an ideal structure for many speeches. For example, if you were delivering an annual report speech to a company's employees, you would clearly wish to focus on one department at a time, perhaps also incorporating an additional structure of alphabetical order. Another example would be a speech on the solar system; such a speech would be best delivered if the speaker dealt with each planet individually.

The mantra of every journalist is who, what, when, where, and why. The 5 Ws. It is an extremely effective method of telling a story and, in fact, it is a standard requirement for every journalist. Some speeches use this format but it is also important not to make your presentation sound like a new story. Your speech does not need to follow the traditional news story format, but ensuring that you are covering the 5 W's in some sort of order will provide a good structure for your speech.

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Module 8: Delivering Your Speech

Why it matters: delivering your speech.

Imagine this. A speech topic is perfectly chosen; the content is nicely organized and flawlessly researched; and a great deal of work was invested in preparing the “text” or “script” of the speech, but the speech is poorly delivered. Will the speech be effective? Will the audience stay alert and follow it? Will the audience properly interpret the speaker’s intended message? These questions contribute to the universal fear of public speaking. It is not the preparation of a speech that strikes terror in the hearts of so many, but the performance of a speech!

Since an audience does not usually read the text of a speech, but simply listens to it, all the preparation of the content by the speaker must be encoded into a complex combination of communication channels (words, sounds, visual elements, etc.) ready to be performed. The purpose of this chapter is to offer guidance to transfer the speech from the page to the stage.

The Isaac Stern auditorium at Carnegie Hall.

There is an old Burlesque joke:

One man on a New York street comes up to another and asks, “How can I get to Carnegie Hall?” The second man answers, “PRACTICE.”

Practice is the key to excellent performance. Trite as it might sound (or obvious), the basic foundation for a good speech delivery involves the two P’s: Preparation and Practice. There is not an actor, athlete, or musician worth his/her salary who does not prepare and practice. Even when a performance is given with spontaneity, the “P’s” are crucial.

Stand-up comedy is everywhere; and those who are successful comedians do not make up their monologues on the spot. The phrasing, the pauses, the timing, is all rehearsed to assure the laughs will happen on cue. Good stand-up comedians are skilled in making it look as though they are making up their routine on the spot, which is part of the success of a good comedy performance. New speakers should think of themselves as performers facing an audience, actors ascending to stage, and athletes stepping up to bat.

This chapter will describe the basic methods of delivery and offer guidance in the aspects of presentation (such as voice, inflection, eye contact, and body and facial language).

• Introduction to Delivering Your Speech. Authored by : Victor Capecce. Located at : http://publicspeakingproject.org/delivery.html . Project : Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives . License Terms : Used with Permission
• Carnegie Hall. Authored by : Wholtone. Located at : https://en.wikipedia.org/wiki/Carnegie_Hall#/media/File:Carnegie-hall-isaac-stern.jpg . License : CC BY-SA: Attribution-ShareAlike

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Elevate your communication skills

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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8 Preparing and Supporting a Speech

Introduction, 8.1 selecting and narrowing a topic.

Many steps go into the speech-making process. Many people do not approach speech preparation in an informed and systematic way, which results in many poorly planned or executed speeches that are not pleasant to sit through as an audience member and do not reflect well on the speaker. Good speaking skills can help you stand out from the crowd in increasingly competitive environments. While a polished delivery is important, good speaking skills must be practiced much earlier in the speech-making process (James Madison University Writing Center, 2021).

Analyze Your Audience

Audience analysis is key for a speaker to achieve his or her speech goal. One of the first questions you should ask yourself is “Who is my audience?” While there are some generalizations you can make about an audience, a competent speaker always assumes there is a diversity of opinion and background among his or her listeners. You cannot assume from looking that everyone in your audience is the same age, race, sexual orientation, religion, or many other factors. Even if you did have a homogenous audience, with only one or two people who do not match up, you should still consider those one or two people. Of course, a speaker could still unintentionally alienate certain audience members, especially in persuasive speaking situations. While this may be unavoidable, speakers can still think critically about what content they include in the speech and the effects it may have (James Madison University Communication Center, 2021).

Demographic Audience Analysis

Demographics are broad sociocultural categories, such as age, gender, race, socioeconomic status, sexual orientation, education level, religion, ethnicity, and nationality used to segment a larger population. Since you are always going to have diverse demographics among your audience members, it would be unwise to focus solely on one group over another. Being aware of audience demographics is useful because you can tailor and vary examples in order to appeal to different groups of people (James Madison University Communication Center, 2021).

Psychological Audience Analysis

Psychological audience analysis considers the audience’s psychological dispositions toward the topic, the speaker, and the occasion as well as how their attitudes, beliefs, and values inform those dispositions (Dlugan, 2012). When considering your audience’s disposition toward your topic, you want to assess your audience’s knowledge of the subject. You would not include a lesson on calculus in an introductory math course. You also would not go into the intricacies of a heart transplant to an audience with no medical training.

The audience may or may not have preconceptions about you as a speaker. One way to engage positively with your audience is to make sure you establish your credibility. In terms of credibility , you want the audience to see you as competent, trustworthy, and engaging. If the audience is already familiar with you, they may already see you as a credible speaker because they have seen you speak before, have heard other people evaluate you positively, or know that you have credentials and/or experience that make you competent. If you know you have a reputation that is not as positive, you will want to work hard to overcome those perceptions. To establish your trustworthiness, you want to incorporate good supporting material into your speech, verbally cite sources, and present information and arguments in a balanced, non-coercive, and non-manipulative way. To establish yourself as engaging, you want to have a well-delivered speech, which requires you to practice, get feedback, and practice some more. Your verbal and nonverbal delivery should be fluent and appropriate to the audience and occasion.

The circumstances that led your audience to attend your speech will affect their view of the occasion (Dlugan, 2012).  A captive audience includes people who are required to attend your presentation. Mandatory meetings are common in workplace settings. Whether you are presenting for a group of your employees, coworkers, classmates, or even residents in your dorm if you are a resident advisor, you should not let the fact that the meeting is required give you license to give a half-hearted speech. In fact, you may want to build common ground with your audience to overcome any potential resentment for the required gathering. In your speech class, your classmates are captive audience members.

View having a captive classroom audience as a challenge, and use this space as a public speaking testing laboratory. You can try new things and push your boundaries more, because this audience is very forgiving and understanding since they have to go through the same things you do. In general, you may have to work harder to maintain the attention of a captive audience. Since coworkers may expect to hear the same content they hear every time at this particular meeting (and classmates have to sit through dozens and dozens of speeches), use your speech as an opportunity to stand out from the crowd or from what has been done before.

A voluntary audience includes people who have decided to come hear your speech. To help adapt to a voluntary audience, ask yourself what the audience members expect (Dlugan, 2012). Why are they here? If they have decided to come and see you, they must be interested in your topic or you as a speaker. Perhaps you have a reputation for being humorous, being able to translate complicated information into more digestible parts, or being interactive with the audience and responding to questions. Whatever the reason or reasons, it is important to make sure you deliver on those aspects. If people are voluntarily giving up their time to hear you, you want to make sure they get what they expected.

A final aspect of psychological audience analysis involves considering the audience’s attitudes, beliefs, and values, as they will influence all the perceptions mentioned previously (Dlugan, 2012). As you can see in the figure below, think of our attitudes, beliefs, and values as layers that make up our perception and knowledge.

At the outermost level, attitudes are our likes and dislikes, and they are easier to influence than beliefs or values because they are often reactionary (Dlugan, 2012). If you have ever followed the approval rating of a politician, you know that people’s likes and dislikes change frequently and can change dramatically based on recent developments. This is also true interpersonally. For those of you who have siblings, think about how you can go from liking your sisters or brothers, maybe because they did something nice for you, to disliking them because they upset you. This seesaw of attitudes can go up and down over the course of a day or even a few minutes, but it can still be useful for a speaker to consider. If there is something going on in popular culture or current events that has captured people’s attention and favor or disfavor, then you can tap into that as a speaker to better relate to your audience.

When considering beliefs, we are dealing with what we believe “is or isn’t” or “true or false.” We come to hold our beliefs based on what we are taught, experience for ourselves, or believe (Dlugan, 2012). Our beliefs change if we encounter new information or experiences that counter previous ones. As people age and experience more, their beliefs are likely to change, which is natural.

Our values deal with what we view as right or wrong, good or bad (Dlugan, 2012). Our values do change over time but usually because of a life transition or life-changing event such as a birth, death, or trauma. For example, when many people leave their parents’ control for the first time and move away from home, they have a shift in values that occurs as they make this important and challenging life transition. In summary, audiences enter a speaking situation with various psychological dispositions, and considering what those may be can help speakers adapt their messages and better meet their speech goals.

General Purpose

Your speeches will usually fall into one of three categories. In some cases, we speak to inform, meaning we attempt to teach our audience using factual objective evidence. In other cases, we speak to persuade, as we try to influence an audience’s beliefs, attitudes, values, or behaviors. Last, we may speak to entertain or amuse our audience. In summary, the general purpose of your speech will be to inform, to persuade, or to entertain.

You can see various topics that may fit into the three general purposes for speaking in the table below “General Purposes and Speech Topics”. Some of the topics listed could fall into another general purpose category depending on how the speaker approached the topic, or they could contain elements of more than one general purpose. For example, you may have to inform your audience about your topic in one main point before you can persuade them, or you may include some entertaining elements in an informative or persuasive speech to help make the content more engaging for the audience. There should not be elements of persuasion included in an informative speech, however, since persuading is contrary to the objective approach that defines an informative general purpose. In any case, while there may be some overlap between general purposes, we place most speeches into one of the categories based on the overall content of the speech.

[table id=6 /]

Choosing a Topic

Once you have determined (or been assigned) your general purpose, you can begin the process of choosing a topic (James Madison University Communication Center, 2021). In class, an instructor may give you the option of choosing any topic for your informative or persuasive speech, but in most academic, professional, and personal settings, there will be some parameters set that will help guide your topic selection. It is likely that speeches will be organized around the content covered in the class. Speeches delivered at work will usually be directed toward a specific goal, such as welcoming new employees, informing employees about changes in workplace policies, or presenting quarterly sales figures. We are also usually compelled to speak about specific things in our personal lives, like addressing a problem at our child’s school by speaking out at a school board meeting. In short, it is not often that you will be starting from scratch when you begin to choose a topic.

Whether you have received parameters that narrow your topic range or not, the first step in choosing a topic is brainstorming (James Madison University Writing Center, 2021). Brainstorming involves generating many potential topic ideas in a fast-paced and nonjudgmental manner. Brainstorming can take place multiple times, as you narrow your topic. For example, you may begin by brainstorming a list of your personal interests that you can narrow down to a speech topic. It makes sense that you will enjoy speaking about something that you care about or find interesting. The research and writing will be more interesting, and the delivery will be easier since you will not have to fake enthusiasm for your topic. Speaking about something you are familiar with and interested in can also help you manage speaking anxiety.

While it is good to start with your personal interests, some speakers may be stuck here if they do not feel like they can make their interests relevant to the audience. In that case, you can look around for ideas. If your topic is something being discussed in newspapers, on television, in the lounge of your dorm, or around your family’s dinner table, then it is likely to be of interest and be relevant, since it is current. Figure 8.3 shows how brainstorming works in stages. A list of topics that interest the speaker are on the top row. The speaker can brainstorm subtopics for each idea to see which one may work the best. In this case, the speaker could decide to focus his or her informative speech on three common ways people come to own dogs: through breeders, pet stores, or shelters.

Overall, you can follow these tips as you select and narrow your topic:

• Brainstorm topics that you are familiar with, interest you, and/or are currently topics of discussion.
• Choose a topic appropriate for the assignment/occasion.
• Choose a topic that you can make relevant to your audience.
• Choose a topic that you have the resources to research (access to information, people to interview, etc.).

Specific Purpose

Once you have brainstormed, narrowed, and chosen your topic, you can begin to draft your specific purpose statement (James Madison University Communication Center, 2021). Your specific purpose is a one-sentence statement that includes the objective you want to accomplish in your speech. You do not speak aloud your specific purpose during your speech; you use it to guide your researching, organizing, and writing. A good specific purpose statement is audience centered, agrees with the general purpose, addresses one main idea, and is realistic.

An audience-centered specific purpose statement usually contains an explicit reference to the audience—for example, “my audience” or “the audience.” Since a speaker may want to see if he or she effectively met his or her specific purpose, write the objective so that it could be measured or assessed. Moreover, since a speaker actually wants to achieve his or her speech goal, the specific purpose should also be realistic. You will not be able to teach the audience a foreign language or persuade an atheist to Christianity in a six- to nine-minute speech. The following is a good example of a good specific purpose statement for an informative speech: “By the end of my speech, the audience will be better informed about the effects the green movement has had on schools.” The statement is audience-centered and matches with the general purpose by stating, “The audience will be better informed.” The speaker could also test this specific purpose by asking the audience to write down, at the end of the speech, three effects the green movement has had on schools.

Thesis Statement

Your thesis statement is a one-sentence summary of the central idea of your speech that you either explain or defend (James Madison University Communication Center, 2021). You would explain the thesis statement for an informative speech, since these speeches are based on factual, objective material. You would defend your thesis statement for a persuasive speech, because these speeches are argumentative and your thesis should clearly indicate a stance on a particular issue. In order to make sure your thesis is argumentative and your stance clear, it is helpful to start your thesis with the words “I believe.” When starting to work on a persuasive speech, it can also be beneficial to write out a counterargument to your thesis to ensure that it is arguable.

The thesis statement is different from the specific purpose in two main ways. First, the thesis statement is content centered, while the specific purpose statement is audience centered. Second, the thesis statement is incorporated into the spoken portion of your speech, while the specific purpose serves as a guide for your research and writing and an objective that you can measure (Goodwin, 2017). A good thesis statement is declarative, agrees with the general and specific purposes, and focuses and narrows your topic. Although you will likely end up revising and refining your thesis as you research and write, it is good to draft a thesis statement soon after drafting a specific purpose to help guide your progress. As with the specific purpose statement, your thesis helps ensure that your research, organizing, and writing are focused so you don’t end up wasting time with irrelevant materials. Keep your specific purpose and thesis statement handy (drafting them at the top of your working outline is a good idea) so you can reference them often. The following examples show how a general purpose, specific purpose, and thesis statement match up with a topic area:

Topic: My Craziest Adventure

General purpose: To Entertain

Specific purpose: By the end of my speech, the audience will appreciate the lasting memories that result from an eighteen-year-old visiting New Orleans for the first time.

Thesis statement: New Orleans offers young tourists many opportunities for fun and excitement.

Topic: Renewable Energy

General purpose: To Inform

Specific purpose: By the end of my speech, the audience will be able to explain the basics of using biomass as fuel.

Thesis statement: Biomass is a renewable resource that releases gases that can be used for fuel.

Topic: Privacy Rights

General purpose: To Persuade

Specific purpose : By the end of my speech, my audience will believe that parents should not be able to use tracking devices to monitor their teenage child’s activities.

Thesis statement: I believe that it is a violation of a child’s privacy to be electronically monitored by his or her parents.

8.2 Researching and Supporting Your Speech

We live in an age where access to information is more convenient than ever before. The days of photocopying journal articles in the stacks of the library or looking up newspaper articles on microfilm are over for most. Yet, even though we have all this information readily available, research skills are more important than ever. Our challenge now is not accessing information but discerning what information is credible and relevant. Even though it may sound inconvenient to have to go physically to the library, students who did research before the digital revolution did not have to worry as much about discerning. If you found a source in the library, you could be assured of its credibility because a librarian had subscribed to or purchased that content. When you use Internet resources like Google or Wikipedia, you have no guarantees about some of the content that comes up.

Finding Supporting Material

As was noted earlier, it is good to speak about something with which you are already familiar. So existing knowledge forms the first step of your research process. Depending on how familiar you are with a topic, you will need to do more or less background research before you actually start incorporating sources to support your speech. Background research is just a review of summaries available for your topic that helps refresh or create your knowledge about the subject. It is not the more focused and academic research that you will actually use to support and verbally cite in your speech.

Your first step for research in college should be library resources, not Google, Bing, or other general search engines. In most cases, you can still do your library research from the comfort of a computer, which makes it as accessible as Google but gives you much better results. Excellent and underutilized resources at college and university libraries are reference librarians. Reference librarians are not like the people who likely staffed your high school library. They are information-retrieval experts. At most colleges and universities, you can find a reference librarian who has at least a master’s degree in library and information sciences, and at some larger or specialized schools, reference librarians have doctoral degrees. Research can seem like a maze, and reference librarians can help you navigate the maze. There may be dead ends, but there is always another way around to reach the end goal.

Unfortunately, many students hit their first dead end and give up or assume that there is not enough research out there to support their speech. If you have thought of a topic to do your speech on, someone else has thought of it, too, and people have written and published about it. Reference librarians can help you find that information (Matook, 2020). Meet with a reference librarian face-to-face and take your assignment sheet and topic idea with you. In most cases, students report that they came away with more information than they needed, which is good because you can then narrow that down to the best information. If you cannot meet with a reference librarian face-to-face, many schools now offer the option to do a live chat with a reference librarian, and you can contact them by e-mail or phone.

Aside from the human resources available in the library, you can also use electronic resources such as library databases . Library databases help you access more credible and scholarly information than what you will find using general Internet searches. These databases are quite expensive, and you cannot access them as a regular citizen without paying for them. Luckily, some of your student fee dollars go to pay for subscriptions to these databases so that you can access them as a student. Through these databases, you can access newspapers, magazines, journals, and books from around the world. Of course, libraries also house stores of physical resources like DVDs, books, academic journals, newspapers, and popular magazines (James Madison University Libraries, 2021). You can usually browse your library’s physical collection through an online catalog search. A trip to the library to browse is especially useful for books. Since most university libraries use the Library of Congress classification system, books are organized by topic. That means if you find a good book using the online catalog and go to the library to get it, you should take a moment to look around that book, because the other books in that area will be topically related. On many occasions, I have used this tip and gone to the library for one book but left with several.

Although Google is not usually the best first stop for conducting college-level research, Google Scholar is a separate search engine that narrows results down to scholarly materials. This version of Google has improved much over the past few years and has served as a good resource for my research, even for this book. A strength of Google Scholar is that you can easily search for and find articles not confined to a particular library database. The pool of resources you are searching in is much larger than what you would find by using a library database. The challenge is that you have no way of knowing if the articles that come up are available to you in full-text format. As noted earlier, you will find most academic journal articles in databases that require users to pay subscription fees. Therefore, you are often only able to access the abstracts of articles or excerpts from books that come up in a Google Scholar search. You can use that information to check your library to see if the article is available in full-text format, but if it is not, you have to go back to the search results. When you access Google Scholar on a campus network that subscribes to academic databases, however, you can sometimes click through directly to full-text articles. Although this resource is still being improved, it may be a useful alternative or backup when other search strategies are leading to dead end.

Types of Sources

Periodicals.

Periodicals include magazines and journals that are published periodically. Many library databases can access periodicals from around the world and from years past. A common database is Academic Search Premiere (a similar version is Academic Search Complete). Many databases, like this one, allow you to narrow your search terms, which can be very helpful as you try to find good sources that are relevant to your topic. You may start by typing a key word into the first box and searching. Sometimes a general search like this can yield thousands of results, which you obviously would not have time to look through. In this case, you may limit your search to results that have your keyword in the abstract , which is the author-supplied summary of the source. If there are still too many results, you may limit your search to results that have your keyword in the title. At this point, you may have reduced those ten thousand results down to a handful, which is much more manageable.

Within your search results, you will need to distinguish between magazines and academic journals. In general, academic journals are considered more scholarly and credible than magazines because most of the content in them is peer reviewed. The peer-review process is the most rigorous form of review, which takes several months to years and ensures that the information that is published has been vetted and approved by numerous experts on the subject. Academic journals are often affiliated with professional organizations rather than for-profit corporations, and neither authors nor editors are paid for their contributions.

Newspapers and Books

Newspapers and books can be excellent sources but must still be evaluated for relevance and credibility. Newspapers are good for topics that are developing quickly, as they are updated daily. While there are well-known newspapers of record like the New York Times , smaller local papers can also be credible and relevant if your speech topic does not have national or international reach. You can access local, national, and international newspapers through electronic databases like LexisNexis.

To evaluate the credibility of a book, you will want to know some things about the author. You can usually find this information at the front or back of the book. If an author is a credentialed and recognized expert in his or her area, the book will be more credible. However, just because someone wrote a book on a subject does not mean he or she is the most credible source. The publisher of a book can also be an indicator of credibility. Books published by university/academic presses (University of Chicago Press, Duke University Press) are considered more credible than books published by trade presses (Penguin, Random House), because they are often peer reviewed and they are not primarily profit driven.

Reference Tools

The transition to college-level research means turning more toward primary sources and away from general reference materials. Primary sources are written by people with firsthand experiences or by researchers/scholars who conducted original research (National WW II Museum, n.d.). Unfortunately, many college students are reluctant to give up their reliance on reference tools like dictionaries and encyclopedias. While reference tools like dictionaries and encyclopedias are excellent for providing a speaker with a background on a topic, they should not be the foundation of your research unless they are academic and/or specialized.

Dictionaries are handy tools when we are not familiar with a particular word. However, citing a dictionary like Merriam-Webster ’s as a source in your speech is often unnecessary. A dictionary is useful when you need to challenge a Scrabble word, but it is not the best source for college-level research.

Many students have relied on encyclopedias for research in high school, but most encyclopedias, like World Book , Encarta , or Britannica , are not primary sources. Instead, they are examples of secondary sources that aggregate, or compile, research done by others in a condensed summary (James Madison University Libraries, 2019). Reference sources like encyclopedias are excellent resources to get you informed about the basics of a topic, but at the college level, primary sources are expected. Many encyclopedias are internet-based, which makes them convenient, but they are still not primary sources, and their credibility should be even more scrutinized.

Wikipedia revolutionized how many people retrieve information and pioneered an open-publishing format that allowed a community of people to post, edit, and debate content. While this is an important contribution to society, Wikipedia is not considered a scholarly or credible source. Like other encyclopedias, Wikipedia should not be used in college-level research, because it is not a primary source. In addition, since its content can be posted and edited by anyone, we cannot be sure of the credibility of the content. Even though there are self-appointed “experts” who monitor and edit some of the information on Wikipedia, we cannot verify their credentials or the review process that information goes through before it is posted.

When conducting an interview for a speech, you should access a person who has expertise in or direct experience with your speech topic. If you follow the suggestions for choosing a topic that mentioned earlier, you may already know something about your speech topic and may have connections to people who would be good interview subjects. Previous employers, internship supervisors, teachers, community leaders, or even relatives may be appropriate interviewees, given your topic. If you do not have a connection to someone you can interview, you can often find someone via the Internet who would be willing to answer some questions. Many informative and persuasive speech topics relate to current issues, and most current issues have organizations that represent their needs.

Open-ended questions cannot be answered with a “yes” or “no” but they can provide descriptions and details that will add to your speech. Quotes and paraphrases from your interview can add a personal side to a topic or at least convey potentially complicated information in a more conversational and interpersonal way. Closed questions can be answered with one or two words and can provide a starting point to get to information that is more detailed. However, the interviewer must have prepared follow-up questions. Unless the guidelines or occasion for your speech suggest otherwise, you should balance your interview data with the other sources in your speech. Do not let your references to the interview take over your speech.

We already know that utilizing library resources can help you automatically filter out content that may not be scholarly or credible, since the content in research databases is selected and restricted. However, some information may be better retrieved from websites. Even though research databases and websites are electronic sources, two key differences between them may affect their credibility (Brigham Young University Library, 2021).

First, most of the content in research databases is or was printed but was converted to digital formats for easier and broader access. In contrast, most of the content on websites has not been printed. Second, most of the content on research databases has gone through editorial review, which means a professional editor or a peer editor has reviewed the material to make sure it is credible and worthy of publication. Most content on websites is not subjected to the same review process, as just about anyone with internet access can self-publish information on a personal website, blog, wiki, or social media page. Therefore, what sort of information may be better retrieved from websites, and how can we evaluate the credibility of a website?

A key way to evaluate the credibility of a website is to determine the site’s accountability (Brigham Young University Library, 2021). Accountability means determining who is ultimately responsible for the content put out and whose interests the content meets. The more information that is included on a website, the better able you will be to determine its accountability. Ideally all or most of the following information would be included: organization/agency name, author’s name and contact information, date the information was posted or published, name and contact information for person in charge of web content (i.e., web editor or webmaster), and a link to information about the organization/agency/ business mission. While not all this information has to be present to warrant the use of the material, the less accountability information is available, the more you should scrutinize the information.

You can also begin to judge the credibility of a website by its domain name. Some common domain names are .com , .net , .org , .edu , .mil , and .gov . For each type of domain, there are questions you may ask that will help you evaluate the site’s credibility. You can see a summary of these questions in table 8.2.

[table id=7 /]

Types of Supporting Material  

There are several types of supporting material you can add to your speech. They include examples, explanations, statistics, analogies, testimony, and visual aids. You will want to have a balance of information, and you will want to include the material that is most relevant to your audience and is most likely to engage them.

An example is a cited case that is representative of a larger whole. Examples are especially beneficial when presenting information that may be unfamiliar to an audience. They are also useful for repackaging or reviewing information that has been presented previously. Examples are used in many different ways, so you should let your audience, purpose and thesis, and research materials guide your use. You may pull examples directly from your research materials, making sure to cite the source. The following is an example used in a speech about the negative effects of standardized testing: “Standardized testing makes many students anxious, and even ill. On March 14, 2002, the Sacramento Bee reported that some standardized tests now come with instructions indicating what teachers should do with a test booklet if a student throws up on it.” You may also cite examples from your personal experience, if appropriate: “I remember being sick to my stomach while waiting for my SAT to begin.”

You may also use hypothetical examples, which can be useful when you need to provide an example that is extraordinary or goes beyond most people’s direct experience (Beare, 2020). Capitalize on this opportunity by incorporating vivid description into the example that appeals to the audience’s senses. Always make sure to indicate when you are using a hypothetical example, as it would be unethical to present an example as real when it is not. Including the word imagine or something similar in the first sentence of the example can easily do this.

Explanations

Explanations clarify ideas by providing information about what something is, why something is the way it is, or how something works or came to be. One of the most common types of explanation is a definition. Definitions do not have to come from the dictionary. Many times, authors will define concepts as they use them in their writing, which is a good alternative to a dictionary definition. As you do your research, think about how much your audience likely knows about a given subject. You do not need to provide definitions when information is common knowledge. Anticipate audience confusion and define legal, medical, or other forms of jargon as well as slang and foreign words.

Statistics are numerical representations of information (Barnard, 2017). They are very credible in our society, as evidenced by their frequent use by news agencies, government offices, politicians, and academics. As a speaker, you can capitalize on the power of statistics if you use them appropriately. Unfortunately, speakers often intentionally or unintentionally misuse statistics and misconstrue the numbers to support their argument. They do so without examining the context from which the statistic emerged. All statistics are contextual, so plucking a number out of a news article or a research study and including it in your speech without taking the time to understand the statistic is unethical.

Although statistics are popular as supporting evidence, they can also be boring. There will inevitably be people in your audience who are not good at processing numbers. Even people who are good with numbers have difficulty processing through a series of statistics presented orally. Remember that we have to adapt our information to listeners who do not have the luxury of pressing a pause or rewind button. For these reasons, it is a good idea to avoid using too many statistics and to use startling examples when you do use them (Barnard, 2017). Startling statistics should defy our expectations. When you give the audience a large number that they would expect to be smaller, or vice versa, you will be more likely to engage them, as the following example shows: “Did you know that 1.3 billion people in the world do not have access to electricity? That’s about 20 percent of the world’s population according to a 2009 study on the International Energy Agency’s official website.”

Analogies involve a comparison of ideas, items, or circumstances (Segar, 2016). When you compare two things that actually exist, you are using a literal analogy—for example, “Germany and Sweden are both European countries that have had nationalized health care for decades.” Another type of literal comparison is a historical analogy. In Mary Fisher’s now famous 1992 speech to the Republican National Convention, she compared the silence of many U.S. political leaders regarding the HIV/AIDS crisis to that of many European leaders in the years before the Holocaust.

A figurative analogy compares things not normally related, often relying on metaphor, simile, or other figurative language devices. In the following example, wind and revolution are compared: “Just as the wind brings changes in the weather, so does revolution bring change to countries.”

When you compare differences, you are highlighting contrast—for example, “Although the United States is often thought of as the most medically advanced country in the world, other Western countries with nationalized health care have lower infant mortality rates and higher life expectancies.” To use analogies effectively and ethically, you must choose ideas, items, or circumstances to compare that are similar enough to warrant the analogy.

Testimonies

Testimonies are quoted information from people with direct knowledge about a subject or situation. Expert testimony is from people who are credentialed or recognized experts in a given subject (Davis, 2020). Lay testimony is often a recounting of a person’s experiences, which is more subjective. Both types of testimony are valuable as supporting material. We can see this in the testimonies of people in courtrooms and other types of hearings. Lawyers know that juries want to hear testimony from experts, eyewitnesses, and friends and family. Congressional hearings are similar.

When using testimony, make sure you indicate whether it is expert or lay by sharing with the audience the context of the quote. Share the credentials of experts (education background, job title, years of experience, etc.) to add to your credibility or give some personal context for the lay testimony (eyewitness, personal knowledge, etc.).

Visual Aids

Visual aids help a speaker reinforce speech content visually, which helps amplify the speaker’s message (Beqiri, 2018). They can be used to present any of the types of supporting materials discussed previously. Speakers rely heavily on an audience’s ability to learn by listening, which may not always be successful if audience members are visual or experiential learners. Even if audience members are good listeners, information overload or external or internal noise can be barriers to a speaker achieving his or her speech goals. Therefore, skillfully incorporating visual aids into a speech has many potential benefits.

Three-dimensional objects that represent an idea can be useful as a visual aid for a speech (Beqiri, 2018). They offer the audience a direct, concrete way to understand what you are saying. I often have my students do an introductory speech where they bring in three objects that represent their past, present, and future. Students have brought in a drawer from a chest that they were small enough to sleep in as a baby, a package of Ramen noodles to represent their life as a college student, and a stethoscope or other object to represent their career goals, among other things. Models also fall into this category, as they are scaled versions of objects that may be too big (the International Space Station) or too small (a molecule) to actually show to your audience.

Chalkboards, Whiteboards, and Flip Charts

Chalkboards, whiteboards, and flip charts can be useful for interactive speeches (Beqiri, 2018). If you are polling the audience or brainstorming, you can write down audience responses easily for everyone to see and for later reference. They can also be helpful for unexpected clarification. You can also have audience members write things on boards or flip charts themselves, which helps get them engaged and takes some of the pressure off you as a speaker.

Posters and Handouts

Posters generally include text and graphics and often summarize an entire presentation or select main points (Beqiri, 2018). We frequently use posters to present original research, as they can be broken down into the various steps to show how a process worked. Posters can be useful if you are going to have audience members circulating around the room before or after your presentation, so they can take the time to review the poster and ask questions. Posters are not often good visual aids during a speech, because it is difficult to make the text and graphics large enough for a room full of people to see adequately. The best posters are those created using computer software and professionally printed on large laminated paper.

These professional posters come at a price. If you opt to make your own poster, take care to make it look professional. Use a computer and printer to print out your text; do not handwrite on a poster. Make sure anything you cut by hand has neat, uniform edges. You can then affix the text, photos, and any accent backing to the poster board. Double-sided tape works well for this, as it does not leave humps like those left by rolled tape or the bubbles, smearing, or sticky mess left by glue.

Handouts can be a useful alternative to posters. Think of them as mini-posters that audience members can reference and take with them. Audience members will likely appreciate a neatly laid out, one-page handout that includes the speaker’s contact information. It can be appropriate to give handouts to an audience before a long presentation where note taking is expected, complicated information is presented, or the audience will be tested on or have to respond to the information presented. In most regular speeches less than fifteen minutes long, it would not be wise to distribute handouts ahead of time, as they will distract the audience from the speaker. It is better to distribute the handouts after your speech or at the end of the program, if others speaking after you.

Photographs, paintings, drawings, and sketches fall into the pictures category of visual aids. Pictures can be useful when you need to show an exact replication about which you are speaking. Pictures can also connect to your audience on a personal level, especially if they evoke audience emotions (Beqiri, 2018). Think about the use of pictures in television commercials asking for donations or sponsorships. Organizations like Save the Children and the American Society for the Prevention of Cruelty to Animals successfully use pictures of malnourished children or abused animals to pull at the heartstrings of viewers. A series of well-chosen and themed pictures can have a meaningful impact on an audience.

Diagrams and Drawings

Diagrams are good for showing the inner workings of an object or pointing out the most important or relevant parts of something (Neal, 2016). Think about diagrams as blueprints that show the inside of something—for example, key bones in the human body in a speech about common skateboarding injuries. Diagrams are good alternatives to pictures when you only need to point out certain things that may be difficult to see in a photograph.

Charts and Tables

Charts and tables are useful for compiling and cross-referencing larger amounts of information (Presentation Magazine, 2011). The combination of rows and columns allows you to create headers and then divide them up into units, categories, dates, and so on. Medical information is put into charts so that periods of recorded information, such as vital signs, can be updated and scanned by doctors and nurses. Charts and tables are also good for combining text and numbers, and they are easy to make with word processing software like Microsoft Word or spreadsheet software like Excel.

Think of presenting your department’s budget and spending at the end of a business quarter. You could have headers in the columns with the various categories and itemized deductions in the rows ending with a final total for each column.

A pie chart is an alternative representation of textual and numerical data that offers audience members a visual representation of the relative proportions of a whole. In a pie chart, each piece of the pie corresponds to a percentage of the whole, and the size of the pie varies with the size of the percentage. As with other charts and tables, most office software programs can now make pie charts.

Graphs are representations that point out numerical relationships or trends and include line graphs and bar graphs (Presentation Magazine, 2011). Line graphs are useful for showing trends over time. For example, you could track the rising cost of tuition for colleges and universities in a persuasive speech about the need for more merit-based financial aid.

Bar graphs are good for comparing amounts. In the same speech, you could compare the tuition of two-year institutions to that of four-year institutions. Graphs help make numerical data more digestible for your audience and allow you to convey an important numerical trend visually and quickly without having to go into lengthy explanations. Remember to label clearly your x -axis and y -axis and to explain the basics of your graph to your audience before you go into the specific data. If you use a graph created by someone else, make sure it is large and clear enough for the audience to read and that you cite the original source.

Video clips as visual aids can be powerful and engaging for an audience, but they can also be troublesome for speakers (Gallo, 2017). Whether embedded in a PowerPoint presentation, accessed through YouTube, or played from a laptop or DVD player, video clips are notorious for tripping up speakers. They require more than one piece of electronics when they are hooked to a projector and speaker. They may also require an Internet connection. The more electronic connection points, the more chances for something to go wrong. Therefore it is very important to test your technology before your speech, have a backup method of delivery if possible, and be prepared to go on without the video if all else fails.

Although sometimes tempting, you should not let the video take over your speech (Gallo, 2017). Make sure your video is relevant and cued to where it needs to be. One useful strategy for incorporating video is to play a video without audio and speak along with the video, acting as a narrator. This allows the speaker to have more control over the visual aid and to adapt it and make it more relevant to a specific topic and audience. Additionally, video editing software like iMovie is readily available to college students and relatively easy to use. Some simple editing to cut together various clips that are meaningful or adding an introductory title or transitions can go a long way toward making your video look professional.

Presentation Software

The prevalence of computers and projectors in most schools, offices, and other presentation facilities has made using computer-generated visual aids more convenient. PowerPoint is the most commonly used presentation software and has functionality ranging from the simplest text-based slide to complicated transitions, timing features, video/sound imbedding, and even functionality with audience response systems like Turning Point that allow data to be collected live from audience members and incorporated quickly into the slideshow. Despite the fact that most college students have viewed and created numerous PowerPoint presentations, we have all seen many poorly executed slideshows that detracted from the speaker’s message. PowerPoint should be viewed as a speech amplifier. Like an amplifier for a guitar, it does not do much without a musician there to play the instrument. The speaker is the musician, the speech is the instrument, and PowerPoint is the amplifier. Just as the amplifier does not dictate what the guitar player does, neither should PowerPoint take over the speaker (Rielly, 2020).

Presentations are generally longer than speeches, at least fifteen minutes long, and are content heavy. College lectures and many professional conference presentations fall into this category. In these cases, PowerPoint generally runs along with the speaker throughout the presentation, reviewing key points and presenting visual aids such as pictures and graphs. The constant running of the slideshow also facilitates audience note taking, which is also common during presentations.

Speeches, on the other hand, are usually fifteen minutes or less, have repetition and redundancy built in (as they are adapted to a listening audience), and carry less expectation that the audience will take detailed notes. In this case, PowerPoint should be used more as a visual aid, meaning that it should be simpler and amplify particular components of the speech rather than run along with the speaker throughout the speech (Rielly, 2020).

8.3 Organizing

When organizing your speech, you want to start with the body. Even though most students want to start with the introduction, it is difficult to introduce and preview something that you have not yet developed. A well-structured speech includes an introduction, a body, and a conclusion. Think of this structure as a human body. This type of comparison dates back to Plato, who noted, “every speech ought to be put together like a living creature” (Winans, 1917). The introduction is the head, the body is the torso and legs, and the conclusion is the feet. The information you add to this structure from your research and personal experience is the organs and muscle. The transitions you add are the connecting tissues that hold the parts together, and a well-practiced delivery is the skin and clothing that makes everything presentable.

Organizing the Body of Your Speech

Writing the body of your speech takes the most time in the speech-writing process. Your specific purpose and thesis statement should guide the initial development of the body, which will then be more informed by your research process (LibreTexts, 2021). You will determine main points that help achieve your purpose and match your thesis. You will then fill information into your main points by incorporating the various types of supporting material discussed previously. Before you move on to your introduction and conclusion, you will connect the main points together with transitions and other signposts.

Determining Your Main Points

Think of each main point as a miniature speech within your larger speech. Each main point will have a central idea, meet some part of your specific purpose, and include supporting material from your research that relates to your thesis. Reviewing the draft of your thesis and specific purpose statements can lead you to research materials.

As you review your research, take notes on and/or highlight key ideas that stick out to you as useful, effective, relevant, and interesting. It is likely that these key ideas will become the central ideas of your main points, or at least sub-points. Once you have researched your speech enough to achieve your specific purpose, support your thesis, and meet the research guidelines set forth by your instructor, boss, or project guidelines, you can distill the research down to a series of central ideas. As you draft these central ideas, use parallel wording , which is similar wording among key organizing signposts and main points that helps structure a speech. Using parallel wording in your central idea statement for each main point will also help you write parallel key signposts like the preview statement in the introduction, transitions between main points, and the review statement in the conclusion.

While writing each central idea using parallel wording is useful for organizing information at this stage in the speech-making process, you should feel free to vary the wording a little more in your actual speech delivery. You will still want some parallel key words woven throughout the speech, but sticking too close to parallel wording can make your content sound forced or artificial.

After distilling your research materials down, you may have several central idea statements. You will likely have two to five main points (depending on what your instructor prefers), time constraints, or the organizational pattern you choose. Not all of the central idea may be converted into main points; some may end up becoming sub-points and some may be discarded. Once you get your series of central ideas drafted, you will then want to consider how you might organize them, which will help you narrow your list down to what may actually end up becoming the body of your speech.

Organizing Your Main Points

There are several ways you can organize your main points. Some patterns correspond well to a particular subject area or speech type. Determining which pattern you will use helps filter through your list of central ideas generated from your research and allows you to move on to the next step of inserting supporting material into your speech. Here are some common organizational patterns.

Topical Pattern

When you use the topical pattern , you are breaking a large idea or category into smaller ideas or subcategories (Davis, 2021). In short, you are finding logical divisions to a whole. While you may break something down into smaller topics that will make two, three, or more main points, people tend to like groups of three. In a speech about the Woodstock Music and Art Fair, for example, you could break the main points down to (1) the musicians who performed, (2) the musicians who declined to perform, and (3) the audience. You could also break it down into three specific performances—(1) Santana, (2) The Grateful Dead, and (3) Creedence Clearwater Revival—or three genres of music—(1) folk, (2) funk, and (3) rock.

The topical pattern breaks a topic down into logical divisions but does not necessarily offer any guidance in ordering them. To help determine the order of topical main points, you may consider the primacy or recency effect (Morrison, Conway, & Chein, 2014). You prime an engine before you attempt to start it and prime a surface before you paint it. The primacy effect is similar in that you present your best information first in order to make a positive impression and engage your audience early in your speech. The recency effect is based on the idea that an audience will best remember the information they heard most recently. Therefore, you would include your best information last in your speech to leave a strong final impression. Both primacy and recency can be effective. Consider your topic and your audience to help determine which would work best for your speech.

Chronological Pattern

A chronological pattern helps structure your speech based on time or sequence. If you order a speech based on time, you may trace the development of an idea, product, or event (LibreTexts, 2020). A speech on Woodstock could cover the following: (1) preparing for the event, (2) what happened during the event, and (3) the aftermath of the event. Ordering a speech based on sequence is also chronological and can be useful when providing directions on how to do something or how a process works. This could work well for a speech on baking bread at home, refinishing furniture, or harvesting corn. The chronological pattern is often a good choice for speeches related to history or demonstration speeches.

Spatial Pattern

The spatial pattern arranges main points based on their layout or proximity to each other. A speech on Woodstock could focus on the layout of the venue, including (1) the camping area, (2) the stage area, and (3) the musician/crew area. A speech could also focus on the components of a typical theater stage or the layout of the new 9/11 memorial at the World Trade Center site.

Problem–Solution Pattern

The problem-solution pattern entails presenting a problem and offering a solution (LibreTexts, 2020). This pattern can be useful for persuasive speaking—specifically, persuasive speeches focused on a current societal issue. This can also be coupled with a call to action, asking an audience to take specific steps to implement a solution you offered. This organizational pattern can be applied to a wide range of topics and can be organized easily into two or three main points. You can offer evidence to support your claim that a problem exists in one main point and then offer a specific solution in the second main point. To be more comprehensive, you could set up the problem, review multiple solutions that have been proposed, and then add a third main point that argues for a specific solution out of the ones reviewed in the second main point. Using this pattern, you could offer solutions to the problem of rising textbook costs or offer your audience guidance on how to solve conflicts with roommates or coworkers.

Cause–Effect Pattern

The cause-effect pattern sets up a relationship between ideas that shows a progression from origin to result (LibreTexts, 2020). You could also start with the current situation and trace back to the root causes. You can use this pattern for informative or persuasive speeches. When used for informing, the speaker is explaining an established relationship and citing evidence to support the claim—for example, accessing unsecured, untrusted websites or e-mails leads to computer viruses. When used for persuading, the speaker is arguing for a link that is not as well established and/or is controversial—for example, violent video games lead to violent thoughts and actions. In a persuasive speech, a cause-effect argument is often paired with a proposed solution or call to action, such as advocating for stricter age restrictions on who can play violent video games. When organizing an informative speech using the cause-effect pattern, be careful not to advocate for a particular course of action.

Monroe’s Motivated Sequence

Monroe’s Motivated Sequence is a five-step organization pattern that attempts to persuade an audience by making a topic relevant, using positive and/or negative motivation, and including a call to action. The five steps are (1) attention, (2) need, (3) satisfaction, (4) visualization, and (5) action (Monroe & Ehninger, 1964).

You accomplish the attention step in the introduction to your speech. Whether your entire speech is organized using this pattern or not, any good speaker begins by getting the attention of the audience. We will discuss several strategies in Section 9 “Getting Your Audience’s Attention” for getting an audience’s attention. The next two steps set up a problem and solution.

After getting the audience’s attention you will want to establish the need step and that there is a need for your topic to be addressed. You will want to cite credible research that points out the seriousness or prevalence of an issue. In the attention and need steps, it is helpful to use supporting material that is relevant and proxemic to the audience.

Once you have set up the need for the problem to be addressed, you move on to the satisfaction step , where you present a solution to the problem. You may propose your own solution if it is informed by your research and reasonable. You may also propose a solution that you found in your research.

The visualization step is next and incorporates positive and/or negative motivation as a way to support the relationship you have set up between the need and your proposal to satisfy the need. You may ask your audience to visualize a world where things are better because they took your advice and addressed this problem. This capitalizes on positive motivation. You may also ask your audience to visualize a world where things are worse because they did not address the issue, which is a use of negative motivation. Now that you have hopefully persuaded your audience to believe the problem is worthy of addressing, proposed a solution, and asked them to visualize potential positive or negative consequences, you move to the action step.

The action step includes a call to action where you are saying, “Now that you see the seriousness of this problem, here’s what you can do about it.” The call to action should include concrete and specific steps an audience can take. Your goal should be to facilitate the call to action, making it easy for the audience to complete. Instead of asking them to contact their elected officials, you could start an online petition and make the link available to everyone. You could also bring the contact information for officials that represent that region so the audience does not have to look them up on their own. Although this organizing pattern is more complicated than the others are, it offers a proven structure that can help you organize your supporting materials and achieve your speech goals.

Incorporating Supporting Material

So far, you have learned several key steps in the speech creation process. Now you will begin to incorporate more specific information from your supporting materials into the body of your speech. You can place the central ideas that fit your organizational pattern at the beginning of each main point and then plug supporting material in as sub-points.

This information will also make up the content of your formal and speaking outlines. Remember that you want to include a variety of supporting material (examples, analogies, statistics, explanations, etc.) within your speech. The information that you include as sub-points helps back up the central idea that started the main point. Depending on the length of your speech and the depth of your research, you may also have sub-sub-points that back up the claim you are making in the sub-point. Each piece of supporting material you include eventually links back to the specific purpose and thesis statement. This approach to supporting your speech is systematic and organized and helps ensure that your content fits together logically and that your main points are clearly supported and balanced.

One of the key elements of academic and professional public speaking is verbally citing your supporting materials so your audience can evaluate your credibility and the credibility of your sources (James Madison University Communication Center, 2010). You should include citation information in three places: verbally in your speech, on any paper or electronic information (outline, PowerPoint), and on a separate reference sheet. Since much of the supporting material you incorporate into your speech comes directly from your research, it is important that you include relevant citation information as you plug this information into your main points. Do not wait to include citation information once you have drafted the body of your speech. At that point, it may be difficult to retrace your steps to locate the source of a specific sentence or statistic. As you paraphrase or quote your supporting material, work the citation information into the sentences; do not clump the information together at the end of a sentence, or try to cite more than one source at the end of a paragraph or main point. It is important that the audience hear the citations as you use the respective information so it is clear which supporting material matches up with which source.

Writing key bibliographic information into your speech will help ensure that you remember to verbally cite your sources and that your citations will be more natural and flowing and less likely to result in fluency hiccups. At minimum, you should include the author, date, and source in a verbal citation (James Madison University Communication Center, 2010). Sometimes more information is necessary. When citing a magazine, newspaper, or journal article, it is more important to include the source name than the title of the article, since the source name—for example, Newsweek —is what the audience needs to evaluate the speaker’s credibility. For a book, make sure to cite the title and indicate that the source is a book. When verbally citing information retrieved from a website, you do not want to try to recite a long and cumbersome URL in your speech. Most people do not even make it past the “www.” before they mess up. It is more relevant to audiences for speakers to report the sponsor/author of the site and the title of the web page, or section of the website, where they obtained their information.

When getting information from a website, it is best to use “official” organization websites or government websites. When you get information from an official site, make sure you state that in your citation to add to your credibility. For an interview, state when it took place, the name of the interviewee, their credentials. Advice for verbally citing sources and examples from specific types of sources follow:

Signposts on highways help drivers and passengers navigate places they are not familiar with and give us reminders and warnings about what to expect down the road (Amadeba, 2021). Signposts in speeches are statements that help audience members navigate the turns of your speech. There are several key signposts in your speech. In the order you will likely use them, they are preview statement, transition between introduction and body, transitions between main points, transition from body to conclusion, and review statement (see the table below for a review of the key signposts with examples). While the preview and review statements are in the introduction and conclusion, respectively, the other signposts are all transitions that help move between sections of your speech.

[table id=8 /]

There are also signposts that can be useful within sections of your speech. Words and phrases like Aside from and While are good ways to transition between thoughts within a main point or sub-point. Organizing signposts like First , Second , and Third can be used within a main point to help speaker and audience move through information (Amadeba, 2021). The preview in the introduction and review in the conclusion need not be the only such signposts in your speech. You can also include internal previews and internal reviews in your main points to help make the content more digestible or memorable.

In addition to well-written signposts, you want to have well-delivered signposts. Nonverbal signposts include pauses and changes in rate, pitch, or volume that help emphasize transitions within a speech. Here are some ways you can use nonverbal signposting: pause before and after your preview and review statements so they stand out, pause before and after your transitions between main points so they stand out, and slow your rate and lower your pitch on the closing line of your speech to provide closure.

We all know that first impressions matter. Research shows that students’ impressions of instructors on the first day of class persist throughout the semester (Laws, Apperson, Buchert, & Bregman, 2010). First impressions are quickly formed, sometimes spontaneous, and involve little to no cognitive effort. Despite the fact that first impressions are not formed with much conscious effort, they form the basis of inferences and judgments about a person’s personality (Lass-Hennemann, Kuehl, Schulz, Oitzl, & Schachinger, 2011). For example, the student who approaches the front of the class before their speech wearing sweatpants and a t-shirt, looks around blankly, and lets out a sigh before starting has not made a very good first impression. Even if the student is prepared for the speech and delivers it well, the audience has likely already associated what they observed with personality traits of the student (i.e., lazy, indifferent), and those associations now have staying power in the face of contrary evidence that comes later.

Your introduction is only a fraction of your speech, but in that first minute or so, your audience decides whether they are interested in listening to the rest of the speech. You should accomplish four objectives in your introduction. They include getting your audience’s attention, introducing your topic, establishing credibility and relevance, and previewing your main points.

Getting Your Audience’s Attention

Several strategies can get the attention of your audience. Although each can be effective on its own, combining these strategies is also an option. A speaker can get their audience’s attention negatively, so think carefully about your choice. The student who began his speech on Habitat for Humanity by banging on the table with a hammer definitely got his audience’s attention during his 8:00 a.m. class, but he also lost credibility in that moment because many in the audience probably saw him as a joker rather than a serious speaker. The student who started her persuasive speech against animal testing with a little tap dance number ended up stumbling through the first half of her speech when she was thrown off by the confused looks the audience gave her when she finished her “attention getter.” These cautionary tales point out the importance of choosing an attention getter that is appropriate, meaning that it’s unusual enough to get people interested—but not over the top—and relevant to your speech topic.

In one of my favorite episodes of the television show The Office , titled “Dwight’s Speech,” the boss, Michael Scott, takes the stage at a regional sales meeting for a very nervous Dwight, who has been called up to accept an award. In typical Michael Scott style, he attempts to win the crowd over with humor and fails miserably.

In general, when a speech is supposed to be professional or formal, as many in-class speeches are, humor is more likely to be seen as incongruous with the occasion. However, there are other situations where a humorous opening might fit perfectly (Ginger Leadership Communications, 2019). For example, a farewell speech to a longtime colleague could start with an inside joke. When considering humor, it is good to get feedback on your idea from a trusted source.

Cite a Startling Fact or Statistic

As you research your topic, take note of any information that defies your expectations or surprises you. If you have a strong reaction to something you learn, your audience may, too. When using a startling fact or statistic as an attention getter, it is important to get the most bang for your buck. You can do this by sharing more than one fact or statistic that builds up the audience’s interest (Ginger Leadership Communications, 2019).

When using numbers, it is also good to repeat and/or repackage the statistics so they stick in the audience’s mind, which you can see in the following example: “In 1994, sixteen states reported that 15–19 percent of their population was considered obese. Every other state reported obesity rates less than that. In 2010, no states reported obesity rates in that same category of 15–19 percent, because every single state had at least a 20 percent obesity rate. In just six years, we went rom no states with an obesity rate higher than 19 percent, to fifty. Currently, the national obesity rate for adults is nearly 34 percent. This dramatic rise in obesity is charted on the Center for Disease Control and Prevention’s website, and these rates are expected to continue to rise.”

The speaker could have just started by stating that nearly 34 percent of the US adult population was obese in 2011. However, statistics are not meaningful without context. So sharing how that number rose dramatically over six years helps the audience members see the trend and understand what the current number means. The fourth sentence repackages and summarizes the statistics mentioned in the first three sentences, which again sets up an interesting and informative contrast. Last, the speaker provides a verbal citation for the source of the statistic.

Use a Quotation

Some quotations are attention getting and some are boring. Some quotations are relevant and moving and some are abstract and stale. If you choose to open your speech with a quotation, choose one that is attention getting, relevant, and moving.

Just because a quote seems relevant to you does not mean the audience will also notice that relevance, so it is best to make that explicit right after you use and cite the quote. Also, evaluate the credibility of the source on which you found the quote. Many websites that make quotations available care more about selling pop-up ads than the accuracy of their information. Students who do not double-check the accuracy of the quote may end up attributing the quote to the wrong person or citing a made-up quote.

Ask a Question

Starting a speech with a question is a common attention getter, but in reality many of the questions that I have heard start a speech are not very attention getting. It is important to note that just because you use one of these strategies that does not make it automatically appealing to an audience. A question can be mundane and boring just like a statistic, quotation, or story can (Ginger Leadership Communications, 2019).

A rhetorical question is different from a direct question. When a speaker asks a direct question, they actually want a response from their audience. A rhetorical question will elicit a mental response from the audience, not a verbal or nonverbal one. In short, a rhetorical question makes an audience think. Asking a direct question of your audience is warranted only if the speaker plans to do something with the information they get from the audience.

A safer bet is to ask a rhetorical question that elicits only a mental response. A good rhetorical question can get the audience primed to think about the content of the speech. When asked as a series of questions (and combined with startling statistics or facts), this strategy can create suspense and hook an audience.

Tell a Story

When you tell a story, whether in the introduction to your speech or not, you should aim to paint word pictures in the minds of your audience members (Ginger Leadership Communications, 2019). You might tell a story from your own life or recount a story you found in your research. You may also use a hypothetical story, which has the advantage of allowing you to use your creativity and help place your audience in unusual situations that neither you nor they have actually experienced. When using a hypothetical story, you should let your audience know it is not real, and you should present a story to which the audience can relate. Speakers often let the audience know a story is not real by starting with the word imagine .

Introducing the Topic

Introducing the topic of your speech is the most obvious objective of an introduction, but speakers sometimes forget to do this or do not do it clearly. As the author of your speech, you may think that what you are talking about is obvious. Sometimes a speech topic does not become obvious until the middle of a speech. By that time, however, it is easy to lose an audience that was not clearly told the topic of the speech in the introduction. Introducing the topic is done before the preview of main points and serves as an introduction to the overall topic. The following are two ways a speaker could introduce the topic of childhood obesity: “Childhood obesity is a serious problem facing our country,” or “Today I’ll persuade you that childhood obesity is a problem that can no longer be ignored.”

Establishing Credibility and Relevance

The way you write and deliver your introduction makes an important first impression on your audience. However, you can also take a moment in your introduction to set up your credibility in relation to your speech topic. If you have training, expertise, or credentials (e.g., a degree, certificate, etc.) relevant to your topic, you can share that with your audience. It may also be appropriate to mention firsthand experience, previous classes you have taken, or even a personal interest related to your topic. For example, a student delivers a speech persuading the audience that the penalties for texting and driving should be stricter. In his introduction, he mentioned that his brother’s girlfriend was killed when a car driven by someone who was texting hit her. His personal story shared in the introduction added credibility to the overall speech.

Previewing Your Main Points

The preview of main points is usually the last sentence of your introduction and serves as a map of what is to come in the speech (Davis, 2021). The preview narrows your introduction of the topic down to the main ideas you will focus on in the speech. Your preview should be one sentence, should include wording that is parallel to the key wording of your main points in the body of your speech, and should preview your main points in the same order you discuss them in your speech. Make sure your wording is concise so your audience does not think there will be four points when there are only three. The following example previews the main points for a speech on childhood obesity: “Today I’ll convey the seriousness of the obesity epidemic among children by reviewing some of the causes of obesity, common health problems associated with it, and steps we can take to help ensure our children maintain a healthy weight.”

How you conclude a speech leaves an impression on your audience (Barnard, 2017). There are three important objectives to accomplish in your conclusion. They include summarizing the importance of your topic, reviewing your main points, and closing your speech.

Summarizing the Importance of Your Topic

After you transition from the body of your speech to the conclusion, you will summarize the importance of your topic (Abhishek, 2020). This is the “take-away” message, or another place where you can answer the “so what?” question. This can often be a rewording of your thesis statement. You could summarize the speech about childhood obesity by saying, “Whether you have children or not, childhood obesity is a national problem that needs to be addressed.”

Reviewing Your Main Points

Once you have summarized the overall importance of your speech, you review the main points (Abhishek, 2020). The review statement in the conclusion is very similar to the preview statement in your introduction. You do not have to use the exact same wording, but you still want to have recognizable parallelism that connects the key idea of each main point to the preview, review, and transitions. The review statement for the childhood obesity speech could be “In an effort to convince you of this, I cited statistics showing the rise of obesity, explained common health problems associated with obesity, and proposed steps that parents should take to ensure their children maintain a healthy weight.”

Closing Your Speech

Like the attention getter, your closing statement is an opportunity for you to exercise your creativity as a speaker (Abhishek, 2020). Many students have difficulty wrapping up the speech with a sense of closure and completeness. In terms of closure, a well-written and well-delivered closing line signals to your audience that your speech is over, which cues their applause. You should not have to put an artificial end to your speech by saying “thank you”, that is it, or that is all I have In terms of completeness, the closing line should relate to the overall speech and should provide some “take-away” message that may leave an audience thinking or propel them to action. A sample closing line could be “For your health, for our children’s health, and for our country’s health, we must take steps to address childhood obesity today.” You can also create what I call the “ribbon and bow” for your speech by referring back to the introduction in the closing of your speech. For example, you may finish an illustration or answer a rhetorical question you started in the introduction.

Although the conclusion is likely the shortest part of the speech, students should practice it often. Even a well-written conclusion can be ineffective if the delivery is not good. Conclusions often turn out bad because they are not practiced enough. If you only practice your speech starting from the beginning, you may not get to your conclusion very often because you stop to fix something in one of the main points, get interrupted, or run out of time. Once you have started your speech, anxiety may increase as you near the end and your brain becomes filled with thoughts of returning to your seat, so even a well-practiced conclusion can fall short. Practicing your conclusion by itself several times can help prevent this.

Think of your outline as a living document that grows and takes form throughout your speech-making process.  When you first draft your general purpose, specific purpose, and thesis statement, you could create a new document on your computer and plug those in, essentially starting your outline. As you review your research and distill the information down into separate central ideas that support your specific purpose and thesis, type those statements into the document. After choosing your organizational pattern and are ready to incorporate supporting material, you can quote and paraphrase your supporting material along with the bibliographic information needed for your verbal citations into the document. By this point, you have a good working outline, and you can easily cut and paste information to move it around and see how it fits into the main points, sub-points, and sub-sub-points (James Madison University Communication Center, n. d.). As your outline continues to take shape, you will want to follow established principles of outlining to ensure a quality speech.

The Formal Outline

The formal outline is a full-sentence outline that helps you prepare for your speech. It includes the introduction and conclusion, the main content of the body, key supporting materials, citation information written into the sentences in the outline, and a references page for your speech (Dlugan, 2008). The formal outline also includes a title, the general purpose, specific purpose, and thesis statement. It is important to note that an outline is different from a script. While a script contains everything that will be said, an outline includes the main content. Therefore, you should not include every word you are going to say on your outline. This allows you more freedom as a speaker to adapt to your audience during your speech. Students sometimes complain about having to outline speeches or papers, but it is  a skill that will help in other contexts. Being able to break a topic down into logical divisions and then connect the information together will help ensure that you can prepare for complicated tasks or that you are prepared for meetings or interviews.

Principles of Outlining

There are principles of outlining you can follow to make your outlining process more efficient and effective. Four principles of outlining are consistency, unity, coherence, and emphasis (DuBois, 1929). In terms of consistency, you should follow standard outlining format. In standard outlining format, you indicate main points by capital roman numerals, sub-points by capital letters, and sub-sub-points by Arabic numerals. You indicate further divisions by either lowercase letters or lowercase roman numerals.

The principle of unity means that each letter or number represents one idea. One concrete way to help reduce the amount of ideas you include per item is to limit each letter or number to one complete sentence. If you find that one sub-point has more than one idea, you can divide it into two sub-points. Limiting each component of your outline to one idea makes it easier to plug in supporting material and helps ensure that your speech is coherent.

Following the principle of unity should help your outline adhere to the principle of coherence, which states that there should be a logical and natural flow of ideas, with main points, sub-points, and sub-sub-points connecting to each other (Winans, 1917). Shorter phrases and keywords can make up the speaking outline, but you should write complete sentences throughout your formal outline to ensure coherence.

The principle of coherence can also be met by making sure that when dividing a main point or sub-point, you include at least two subdivisions. After all, it defies logic that you could divide anything into just one part. Therefore, if you have an A , you must have a B , and if you have a 1 , you must have a 2 . If you can easily think of one sub-point but are having difficulty identifying another one, that sub-point may not be robust enough to stand on its own.

The principle of emphasis states that the material included in your outline should be engaging and balanced. As you place supporting material into your outline, choose the information that will have the most impact on your audience. Choose information that is proxemic and relevant, meaning that it can be easily related to the audience’s lives because it matches their interests or ties into current events or the local area.

Remember primacy and recency discussed earlier and place the most engaging information first or last in a main point depending on what kind of effect you want to have (Morrison, Conway, & Chein, 2014). Also, make sure your information is balanced. The outline serves as a useful visual representation of the proportions of your speech. You can tell by the amount of space a main point, sub-point, or sub-sub-point takes up in relation to other points of the same level whether your speech is balanced. If one sub-point is a half a page, but a main point is only a quarter of a page, then you may want to consider making the sub-point a main point. Each part of your speech does not have to be equal. The first or last point may be more substantial than a middle point if you are following primacy or recency, but overall the speech should be relatively balanced.

The Speaking Outline

The formal outline is a full-sentence outline that helps as you prepare for your speech, and the speaking outline is a keyword and phrase outline that helps you deliver your speech. While the formal outline is important to ensure that your content is coherent and your ideas are balanced and expressed clearly, the speaking outline helps you get that information out to the audience. Make sure you budget time in your speech preparation to work on the speaking outline. Skimping on the speaking outline will show in your delivery.

You may convert your formal outline into a speaking outline using a computer program. You may also choose, or be asked to, create a speaking outline on note cards. Note cards are a good option when you want to have more freedom to gesture or know you will not have a lectern on which to place notes printed on full sheets of paper. In either case, this entails converting the full-sentence outline to a keyword or key-phrase outline. Speakers will need to find a balance between having too much or too little content on their speaking outlines. You want to have enough information to prevent fluency hiccups as you stop to retrieve information, but you do not want to have so much information that you read your speech, which lessens your eye contact and engagement with the audience.

Budgeting sufficient time to work on your speaking outline will allow you to practice your speech with different amounts of notes to find what works best for you. Since the introduction and conclusion are so important, it may be useful to include notes to ensure that you remember to accomplish all the objectives of each.

Aside from including important content on your speaking outline, you may want to include speaking cues. Speaking cues are reminders designed to help your delivery. You may write “(PAUSE)” before and after your preview statement to help you remember that important nonverbal signpost. You might also write “(MAKE EYE CONTACT)” as a reminder not to read unnecessarily from your cards. Overall, my advice is to make your speaking outline work for you. It is your last line of defense when you are in front of an audience, so you want it to help you, not hurt you.

Figure 8.1: Mandatory work meetings are an example of captive audiences. Rodeo Project Management Software. 2020. Unsplash license . https://unsplash.com/photos/ONe-snuCaqQ

Figure 8.2: Layers that make up our perception and knowledge. Kindred Grey. 2022. CC BY 4.0 .

Figure 8.3: Brainstorming and narrowing a topic. Kindred Grey. 2022. CC BY 4.0 .

Figure 8.4: If you get stuck in your research, ask a reference librarian! Tima Miroshnichenko. 2021. Pexels license . https://www.pexels.com/photo/an-elderly-woman-talking-to-a-student-9572566/

Figure 8.5: Whiteboards are a great way to interact with your audience. Bonneval Sebastien. 2019. Unsplash license . https://unsplash.com/photos/UIpFY1Umamw

Figure 8.6: Example of a sales spreadsheet. Kindred Grey. 2022. CC BY 4.0 .

Figure 8.7: Example of a pie chart. Kindred Grey. 2022. CC BY 4.0 .

Figure 8.8: Examples of a line graph (top) and a bar graph (bottom). Kindred Grey. 2022. CC BY 4.0 .

Figure 8.9: Example of a chronological pattern of events. Kindred Grey. 2022. CC BY 4.0 .

Figure 8.10: Before using humor in your speech, reflect on if it is the right occasion. Omar Lopez. 2017. Unsplash license . https://unsplash.com/photos/rwF_pJRWhAI

Section 8.1

Aristotle (2007). On rhetoric: A theory of civic discourse (G. A. Kennedy, Trans.) (2nd ed.). Oxford University Press. (Original work published ca. 367-322 BCE)

Dlugan, A. (2012, November 15). Audience analysis: A guide for speakers . http://sixminutes.dlugan.com/audience-analysis/

Goodwin, J. (2017, December 11). Writing a thesis statement for a speech . https://magoosh.com/pro-writing/writing-thesis-statement-for-a-speech/

James Madison University Communication Center. (2021). Developing a presentation . https://www.jmu.edu/commcenter/presentation-support/developing.shtml

James Madison University Writing Center. (2021). Choosing a topic . https://www.jmu.edu/uwc/link-library/writing-process/choosing-topic.shtml

Section 8.2

Beare, K. (2020, January 21). How to discuss hypothetical situations in English . https://www.thoughtco.com/how-to-discuss-hypothetical-situations-in-english-4177287

Beqiri, G. (2018, June 21). Using visual aids during a presentation or training session . https://virtualspeech.com/blog/visual-aids-presentation

Brigham Young University Library. (2021, July 15). Step-by-step guide & research rescue: Evaluating credibility . https://guides.lib.byu.edu/c.php?g=216340&p=1428399

Davis, B. (2020, August 16). What is the main value of using expert testimony in a speech? https://www.mvorganizing.org/what-is-the-main-value-of-using-expert-testimony-in-a-speech/#What_is_the_main_value_of_using_expert_testimony_in_a_speech

Gallo, C. (2017, January 31). Four easy tips on using video to make your presentation stand out . https://www.forbes.com/sites/carminegallo/2017/01/31/four-easy-tips-on-using-video-to-make-your-presentation-stand-out/?sh=74ce88146e3a

James Madison University Libraries. (2019, September 16). Primary, secondary, and tertiary sources: Definitions . https://guides.lib.jmu.edu/sources

James Madison University Libraries. (2021). Quick overview of JMU Libraries services & resources for fall 2021 . https://www.youtube.com/watch?v=b_nHy3rstl0

Matook, M. E. (2020). The impactful research appointment: Combating research anxiety and library stereotypes. The Reference Librarian , 61 (3-4), 185-198. https://doi.org/10.1080/02763877.2020.1837710

National WW II Museum. (n.d.). Guidelines for using primary sources in your classroom . https://www.nationalww2museum.org/sites/default/files/2017-07/using-primary-sources.pdf

Presentation Magazine. (2011, April 11). Top tips for using graphs and charts in your presentations . https://www.presentationmagazine.com/top-tips-for-using-graphs-and-charts-in-your-presentations-6686.htm

Rielly, T. (2020, May 12). The #1 rule for improving your presentation slides . https://masterclass.ted.com/blog/visual-presentations-series-less-is-more

Segar, G. (2016, September 12). Three types of relevant analogies to use in speeches . https://potentspeaking.com/relevant-analogies/

Section 8.3

Abhishek, K. G. (2020, November 16). How to end a speech: The best tips and examples . https://www.orai.com/blog/how-to-end-a-speech-the-best-tips-and-examples/

Amadeba, E. (2021, September 4). What is signposting in speech? https://www.acethepresentation.com/signposts-in-speech/

Barnard, D. (2017, November 6). Different ways to end a presentation or speech . https://virtualspeech.com/blog/different-ways-to-end-presentation-speech

Davis, B. (2021, April 30). What are the five organizational patterns? https://www.mvorganizing.org/what-are-the-five-organizational-patterns/

Davis, B. (2021, May 8). What is a preview statement example? https://www.mvorganizing.org/what-is-a-preview-statement-example/

Dlugan, A. (2008, February 29). Speech preparation #3: Don’t skip the speech outline . http://sixminutes.dlugan.com/speech-preparation-3-outline-examples/

DuBois, W. C. (1929). Essentials of public speaking . Prentice Hall.

Ginger Leadership Communications. (2019, December 13). How to start a speech with power and confidence . https://www.gingerleadershipcomms.com/article/how-to-start-a-speech-with-power-and-confidence

James Madison University Communication Center (n. d.). Creating an outline . https://www.jmu.edu/commcenter/_files/Outline-Tip-Poster.pdf

James Madison University Communication Center. (2010). Oral source citations . https://www.jmu.edu/commcenter/_files/Oral%20Citation%20Guide.pdf

Lass-Hennemann, J., Kuehl L. K., Schulz, A., Oitzl, M. S., & Schachinger, H. (2011). Stress strengthens memory of first impressions of others’ positive personality traits. PLoS ONE , 6 (1), e16389. https://doi.org/10.1371/journal.pone.0016389

Laws, E. L., Apperson, J. M., Buchert, S., & Bregman, N. J. (2010). Student evaluations of instruction: When are enduring first impressions formed? North American Journal of Psychology, 12 (1), 81–92.

LibreTexts. (2020, August 12). Patterns of organization and methods of development . https://human.libretexts.org/Bookshelves/Composition/Introductory_Composition/Book%3A_The_Word_on_College_Reading_and_Writing_(Babin_et_al.)/Part_2/08%3A_Drafting/8.07%3A_Patterns_of_Organization_and_Methods_of_Development

LibreTexts. (2021, February 20). Formulating a specific purpose statement . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Exploring_Public_Speaking_(Barton_and_Tucker)/04%3A_Selecting_Your_Approach_and_Main_Points/4.02%3A_Formulating_a_Specific_Purpose_Statement

Monroe, A. H., & Ehninger, D. (1964). Principles of speech (5th ed.). Scott, Foresman.

Morrison A., Conway, A., & Chein, J. (2014). Primacy and recency effects as indices of the focus of attention. Frontiers in Human Neuroscience , 8 (Article 6), 1-14. https://doi.org/10.3389/fnhum.2014.00006

Winans, J. A. (1917). Public speaking . Century.

Broad socio-cultural categories, such as age, gender, race, socioeconomic status, sexual orientation, education level, religion, ethnicity, and nationality used to segment a larger population

Consider the audience’s psychological dispositions towards the topic, the speaker and the occasion as well as how their attitudes, beliefs, and values inform those dispositions

When an audience sees you as competent, trustworthy, and engaging

People who are required to attend your presentations

People who have decided to come hear your speech

To inform, to persuade, or to entertain

Generating many potential topic ideas in a fast-paced and a non-judgmental manner

One-sentence statement that includes the objective you want to accomplish in your speech

One-Sentence Summary of the central idea of your speech

Information-retrieval experts

Magazines and journals that are published periodically

The author-supplied summary of the source

The most rigorous form of review, which takes several months to years and ensures that the information that is published has been vetted and approved by numerous experts on the subject

Sources written by people with firsthand experiences or by researchers/scholars who conducted original research

Compiled research by others in a condensed format

Cited case that is representative of a larger whole

Clarify ideas by providing information about what something is, why something is the way it is, or how something works or came to be

Numerical representations of information

A comparison of ideas, items, or circumstances

Quoted information from people with direct knowledge about a subject or situation

Help a speaker reinforce speech content visually, which helps amplify the speaker’s message

A “miniature speech” within your larger speech. Each will have a central idea, meet some part of your specific purpose, and include supporting material from your research that relates to your thesis

Similar wording among key organizing signposts and main points that helps structure a speech

Breaking a large idea or category into smaller ideas or subcategories

Presenting your best information first in order to make a positive impression and engage your audience early in your speech

Based on the idea that an audience will best remember the information they heard most recently

Speech structure based on time or sequence

Arranges main points based on their layout or proximity to each other

Presenting a problem and offering one or multiple solutions

Forming a relationship between ideas that shows a progression from origin to result

A five step organizational pattern to help persuade an audience. 1. Attention Step: Grab the audience’s attention in the introduction. 2. Need Step: Establish the reason that your topic needs to be addressed. Satisfaction Step: Present a solution to the problem that you are addressing. 4. Visualization Step: Incorporate a positive/negative motivation to support the relationship you have set up between the need and your proposal. 5. Action Step: Include a call to action that tells people what they can do about the situation.

Citing the sources you have obtained information from in your speech to prove your credibility to the audience

Statements that help audience members navigate the changes in a speech

Pauses and changes in rate, pitch, or volume that help to emphasize a transition in a speech

A question which will elicit a mental response from the audience, not a verbal or nonverbal one

A full-sentence outline that helps you prepare for your speech. It includes the introduction and conclusion, the main content of the body, key supporting materials, citation information written into the sentences in the outline, and a references page for your speech.

A keyword and phrase outline that helps you deliver your speech. The speaking outline helps you get that information out to the audience.

Communication in the Real World Copyright © by Faculty members in the School of Communication Studies, James Madison University is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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7 Tips to Prepare Before You Deliver Your Speech

B efore you present before an audience, there are several things that you can do to ensure that you have a successful speech  or presentation. They are:

1. Be Knowledgeable about Your Subject Matter

When you present at a meeting or before an audience that is not the time to “wing it.” Be sure that you know your content inside and out so that you can appear competent and professional.

2. Know Your  Audience

Before you present, conduct some research on your audience’s demographics and their interests. If you are presenting at work that will be easier as you will know all or the majority of the people. If you are presenting before an unknown audience, attempt to do some research on the people who will be there in terms of  their gender, age, interests, professions etc. This will assist you in crafting your speech to connect with the audience.

3. Have a Good Introduction

Many speakers ignore this important step before they present. It is essential that you have your host introduce you with a proper introduction that states your credentials. It does not have to be long. There should be sufficient information presented about you so that the audience can see why you are the credible authority to speak on that particular topic.

4. Know the Image that you Want to Convey

Before you present before an audience, it’s important to know the image that you want to convey. The way that you look, especially in terms of your attire can act as a detraction from your message if it disconnects you from the audience. You want to convey an image that is consistent with your personal brand and in alignment with the core message you want to communicate.

5. Make Contact with Your Host in Advance

If you have been invited to speak to staff at a company or organization, conducting research on the demographics  of your audience is a good idea.  After you receive the invitation to speak at an event, contacting your host well in advance ensures that you know the expectations for the speaking engagement. Contacting the host in advance ensures that you can communicate your needs also such as for example, your audio-visual requirements ahead of time.

6. Know Your Practical Strategies for Success

Before your presentation, know what are some of the practical strategies that you can use to ensure a successful speech. For example, for the event where you will be speaking, will you have the directions printed out in advance so that you are not late? How many days in advance will your handouts be prepared, so you are not left scrambling at the last minute. Before your speech think of and make a list of practical things that you can do to ensure success.

7. Visualize Your Success

Learning to master your content before you present in front of an audience is a major component of being an effective speaker. While knowing your content is important, visualizing your success before you speak is also important. Too many speakers  make themselves nervous by rehearsing scenarios where things don’t go according to plan. Before you present, visualize yourself delivering a successful speech.  Rehearse mentally the feeling of being confident and building rapport with the audience. See and hear the audience applauding your wonderful speech. Visualizing success can help you deliver an engaging and effective speech.

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Ace the Presentation

3 KEY Things For Delivering a Successful Speech

Speeches are moments that are part of our routine, whether it’s graduation, weddings, anniversaries, and company gatherings, meetings with co-workers, social events, and manifestations.

What is a Good Speech Delivery?

A good speech does not use sophisticated words; the words may even seem the most critical factor in speeches, but the great speakers are those who focus less on each word and more on the idea they want to convey.

Good speech delivery can persuade or transmit a message in a convincing way by adapting to the public to whom it will be presented.

Primary Purposes of a Speech

• To Persuade
• To Instruct
• To Entertain
• To Appreciate

Highly Recommended Article: 7 Elements of Public Speaking

1. The Message We Want to Deliver

Nick Morgan, author of the book “Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact.” (Signs of Power: The Subtle Science of Group Leadership, Persuasion, and Maximization of Its Impact”), argues that a great speaker should have regard for the public and should be prepared to talk to particular types of audience. 

“A speech is not ours entirely, and it is partly ours, the audience and the occasion, the circumstances.”

As the speakers, we must ask ourselves: 

• Who is the audience?
• What do you want? 
• What do we fear? 
• For what purpose have you invited me to speak? 
• What aspect of my speech will be most relevant.

We have to consider the current situation, something that the majority of the audience knows, topics and points that should not speak, and think about what the audience needs to hear.

2. The overall Structure and Sequence of Events

To elaborate on an attractive speech, we must devote time to write a script detailing everything we would like to say during our speech.

• Define the theme and focus of our speech;
• Then seek information and references on this subject to support our talking.

With all the information in hand, we begin to structure our speech, dividing it into three central moments :

• Introduction

Remember that the introduction is when you will gain (or not) the attention of people, giving importance to the beginning of our speech, thinking of forms interesting to start your speech.

• Content Developing

According to Scottish philosopher and educator George Campbell, speeches serves four main objectives:

• Stir up the imagination;
• Foster understanding;
• Arouse passion;
• Influence determination.

So our content development should be guided following the points above, create a background for the task: write down the theme, the general and specific objectives, the main topics, and, finally, the conclusion. In this way, you will have a coherent flow, with less chance of getting lost in ideas and a greater probability of making ourselves understood by the audience.

The conclusion of a speech is also a crucial step. Generally, the most significant and inspirational communicators of history destined their speeches’ final moments to increase the burden of emotion to awaken people’s feelings about what was said.

3. Practice your Speech

With the script in hand, it’s time that we practice our speech, read it aloud until we get familiarized with the text, use this step to identify:

• Errors, cacophony, over-repeated words, among other things, improved.
• During our rehearsals aloud, we should take the opportunity to calculate the duration of our speech, ensuring that it is not too long or too short;
•  With practice, start speaking our speech without reading everything we have written, and eventually, we’ll have the essentials.

Some situations, such as graduations, still allow the speaker to read his speech. In others, the ideal is for us to give our speech without the need to read the full text, so it’s good to be prepared for whichever scenarios.

Golden Tip : Practice your speech in front of other people and ask for the point of view. An outside view helps a lot in our speech improvement, ensuring it’s perfect on the event’s day.

Importance of Delivery in a Speech

Speech delivery techniques, using relatable quotes.

When making the quote, we need to remember two essential things:

• Quote the source of the statement;
• Relate the citation to the central theme of the presentation.

For example, the president of a company can talk about significant changes happening within the organization, citing the famous phrase of Franklin Roosevelt, spoken during the Great Depression, to calm the nation:

“The only thing we have to fear is fear itself.”

Present-Future Technique

A good speech inspires, regardless of context, and a graduation speech can be inspiring, a wedding toast, too. It will all depend on the content and, most importantly, how we present the speech.

The Present-Future technique is to make the public visualize a real future because of an attitude we take today.

For example, “Today, we are newly graduated doctors because we follow our vocation, tomorrow, we will be happy professionals who will take care of people’s lives.”

In the summary form, we mean that by listening to our intuition and graduating from what we love – medicine; to dedicate ourselves and today becomes a tomorrow rewarding.

Using Humor in your speech.

A touch of humor (tasteful, of course) is a great way to break the ice with the audience, relieve tension and connect with everyone. As the example given above quote, the key to success is to make the joke stand linked to the topic to be discussed.

Otherwise, it will serve as a distraction and could divert the public’s attention, regardless of the joke’s tone.

Golden Tip: If that’s not your style, you can address the other tips in this article.

Tell a Story with Emotion

During the presentation, telling a story is another very clever way to start a speech. After all, stories connect people in a compelling way .

As in the case of jokes, our story needs:

• Bridge or contain a message that can link the introduction to the content of the presentation.

An excellent way to use storytelling is to use an “imaginary” scenario, but that is the history of life that people can relate to; this will leave interested participants and be able to identify themselves better with us.

Examples of Great Leaders who are well known for their Speeches

Sir winston churchill.

The former prime minister of England was characterized by his consistently accurate comparisons, which facilitated the understanding of different audiences on complex topics.

As Churchill himself defined in one of his many speeches in the British parliament:

“A proper analogy connects the most distant spheres.”

When someone can bring elements that bring people closer to reality, it is possible to draw parallels with subjects, sometimes little known by them.

Nelson Mandela

Ex-President of South Africa and prominent leader against the known segregation regime known as Apartheid, Mandela had at the pace the highest quality for his excellent conversation.

Through dramatic pauses, he could capture everyone’s attention and give due importance to what was being said.

The appeal could be easily noted in Mandela’s inaugural speech as President of Africa South in 1994 – mainly by listing with adjectives the government’s objectives.

If you search your lines on YouTube, you will notice that the African leader also has the custom to always cite examples in the group of three. It’s not a pure coincidence.

The three is a powerful number and can be easily remembered by people; in one of their demonstrations against apartheid, Mandela spoke:

“For a complete, just, and lasting peace.”

Barack Obama

Another leader who has made a name for his great speeches while in charge of his was the United States president, Barack Obama.

Obama, in turn, had as its main feature the emphasis used on certain words during a sentence, those taken as the most important, which represented the central idea of everything.

An example of this is the slogan for his 2008 presidential campaign entitled “Yes, we can.” 

The strategy was a way of valuing the American people’s importance in their search for solutions to overcome difficulties, but not only that. The feature was also a way found by Obama not to pose as just more, among others, trying to make a difference.

The creator of Apple trained eight hours before presenting any of their products; the training was also a way for Jobs to improve his performance as a speaker. Each word of his speech was meticulously tested to assess the impacts it could cause.

The care with the speech was practically the same adopted with his inventions, highlighting the importance that the entrepreneur gave to communication.

Discourse is any situation that involves a set of ideas organized through language to influence the reasoning, or at least the feelings of the listener or reader. Discourse is a form of communication within a particular context and concerns the speaker, the speaker, and the speaker.

Reference and Further Reading

Hamilton.EDU Tips for Effective Delivery

OpenLib.EDU Practicing for Successful Speech Delivery

AMADEBAI, Emídio. 8 Awesome Persuasive Speech Techniques. AcethePresentation.

AMADEBAI, Emídio. 9 Basic Elements of a Great Persuasive Speech. AcethePresentation.

AMADEBAI, Emídio. 11 Best Body Language Tips for Engaging Presentations. AcethePresentation.

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A.I.’s Original Sin

A times investigation found that tech giants altered their own rules to train their newest artificial intelligence systems..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “The New York Times,” I’m Michael Barbaro. This is “The Daily.”

[MUSIC PLAYING]

Today, a “Times” investigation shows how as the country’s biggest technology companies race to build powerful new artificial intelligence systems, they bent and broke the rules from the start.

My colleague Cade Metz on what he uncovered.

It’s Tuesday, April 16th.

Cade, when we think about all the artificial intelligence products released over the past couple of years, including, of course, these chatbots we’ve talked a lot about on the show, we so frequently talk about their future their future capabilities, their influence on society, jobs, our lives. But you recently decided to go back in time to AI’s past, to its origins to understand the decisions that were made, basically, at the birth of this technology. So why did you decide to do that?

Because if you’re thinking about the future of these chatbots, that is defined by their past. The thing you have to realize is that these chatbots learn their skills by analyzing enormous amounts of digital data.

So what my colleagues and I wanted to do with our investigation was really focus on that effort to gather more data. We wanted to look at the type of data these companies were collecting, how they were gathering it, and how they were feeding it into their systems.

And when you all undertake this line of reporting, what do you end up finding?

We found that three major players in this race OpenAI, Google, and Meta as they were locked into this competition to develop better and better artificial intelligence, they were willing to do almost anything to get their hands on this data, including ignoring, and in some cases, violating corporate rules and wading into a legal gray area as they gathered this data.

Basically, cutting corners.

Cutting corners left and right.

OK, let’s start with OpenAI, the flashiest player of all.

The most interesting thing we’ve found, is that in late 2021, as OpenAI, the startup in San Francisco that built ChatGPT, as they were pulling together the fundamental technology that would power that chatbot, they ran out of data, essentially.

They had used just about all the respectable English language text on the internet to build this system. And just let that sink in for a bit.

I mean, I’m trying to let that sink in. They basically, like a Pac-Man on a old game, just consumed almost all the English words on the internet, which is kind of unfathomable.

Wikipedia articles by the thousands, news articles, Reddit threads, digital books by the millions. We’re talking about hundreds of billions, even trillions of words.

So by the end of 2021, OpenAI had no more English language texts that they could feed into these systems, but their ambitions are such that they wanted even more.

So here, we should remember that if you’re gathering up all the English language text on the internet, a large portion of that is going to be copyrighted.

So if you’re one of these companies gathering data at that scale, you are absolutely gathering copyrighted data, as well.

Which suggests that, from the very beginning, these companies, a company like OpenAI with ChatGPT, is starting to break, bend the rules.

Yes, they are determined to build this technology thus they are willing to venture into what is a legal gray area.

So given that, what does OpenAI do once it, as you had said, runs out of English language words to mop up and feed into this system?

So they get together, and they say, all right, so what are other options here? And they say, well, what about all the audio and video on the internet? We could transcribe all the audio and video, turn it into text, and feed that into their systems.

Interesting.

So a small team at OpenAI, which included its president and co-founder Greg Brockman, built a speech-recognition technology called Whisper, which could transcribe audio files into text with high accuracy.

And then they gathered up all sorts of audio files, from across the internet, including audio books, podcasts —

— and most importantly, YouTube videos.

Hmm, of which there’s a seemingly endless supply, right? Fair to say maybe tens of millions of videos.

According to my reporting, we’re talking about at least 1,000,000 hours of YouTube videos were scraped off of that video sharing site, fed into this speech recognition system in order to produce new text for training OpenAI’s chatbot. And YouTube’s terms of service do not allow a company like OpenAI to do this. YouTube, which is owned by Google, explicitly says you are not allowed to, in internet parlance, scrape videos en masse from across YouTube and use those videos to build a new application.

That is exactly what OpenAI did. According to my reporting, employees at the company knew that it broke YouTube terms of service, but they resolved to do it anyway.

So, Cade, this makes me want to understand what’s going on over at Google, which as we have talked about in the past on the show, is itself, thinking about and developing its own artificial intelligence model and product.

Well, as OpenAI scrapes up all these YouTube videos and starts to use them to build their chatbot, according to my reporting, some employees at Google, at the very least, are aware that this is happening.

Yes, now when we went to the company about this, a Google spokesman said it did not know that OpenAI was scraping YouTube content and said the company takes legal action over this kind of thing when there’s a clear reason to do so. But according to my reporting, at least some Google employees turned a blind eye to OpenAI’s activities because Google was also using YouTube content to train its AI.

So if they raise a stink about what OpenAI is doing, they end up shining a spotlight on themselves. And they don’t want to do that.

I guess I want to understand what Google’s relationship is to YouTube. Because of course, Google owns YouTube. So what is it allowed or not allowed to do when it comes to feeding YouTube data into Google’s AI models?

It’s an important distinction. Because Google owns YouTube, it defines what can be done with that data. And Google argues that it has a right to that data, that its terms of service allow it to use that data. However, because of that copyright issue, because the copyright to those videos belong to you and I, lawyers who I’ve spoken to say, people could take Google to court and try to determine whether or not those terms of service really allow Google to do this. There’s another legal gray area here where, although Google argues that it’s OK, others may argue it’s not.

Of course, what makes this all so interesting is, you essentially have one tech company Google, keeping another tech company OpenAI’s dirty little secret about basically stealing from YouTube because it doesn’t want people to know that it too is taking from YouTube. And so these companies are essentially enabling each other as they simultaneously seem to be bending or breaking the rules.

What this shows is that there is this belief, and it has been there for years within these companies, among their researchers, that they have a right to this data because they’re on a larger mission to build a technology that they believe will transform the world.

And if you really want to understand this attitude, you can look at our reporting from inside Meta.

And so what does Meta end up doing, according to your reporting?

Well, like Google and other companies, Meta had to scramble to build artificial intelligence that could compete with OpenAI. Mark Zuckerberg is calling engineers and executives at all hours pushing them to acquire this data that is needed to improve the chatbot.

And at one point, my colleagues and I got hold of recordings of these Meta executives and engineers discussing this problem. How they could get their hands on more data where they should try to find it? And they explored all sorts of options.

They talked about licensing books, one by one, at $10 a pop and feeding those into the model.

They even discussed acquiring the book publisher Simon & Schuster and feeding its entire library into their AI model. But ultimately, they decided all that was just too cumbersome, too time consuming, and on the recordings of these meetings, you can hear executives talk about how they were willing to run roughshod over copyright law and ignore the legal concerns and go ahead and scrape the internet and feed this stuff into their models.

They acknowledged that they might be sued over this. But they talked about how OpenAI had done this before them. That they, Meta were just following what they saw as a market precedent.

Interesting, so they go from having conversations like, should we buy a publisher that has tons of copyrighted material suggesting that they’re very conscious of the kind of legal terrain and what’s right and what’s wrong. And instead say, nah, let’s just follow the OpenAI model, that blueprint and just do what we want to do, do what we think we have a right to do, which is to kind of just gobble up all this material across the internet.

It’s a snapshot of that Silicon Valley attitude that we talked about. Because they believe they are building this transformative technology, because they are in this intensely competitive situation where money and power is at stake, they are willing to go there.

But what that means is that there is, at the birth of this technology, a kind of original sin that can’t really be erased.

It can’t be erased, and people are beginning to notice. And they are beginning to sue these companies over it. These companies have to have this copyrighted data to build their systems. It is fundamental to their creation. If a lawsuit bars them from using that copyrighted data, that could bring down this technology.

We’ll be right back.

So Cade, walk us through these lawsuits that are being filed against these AI companies based on the decisions they made early on to use technology as they did and the chances that it could result in these companies not being able to get the data they so desperately say they need.

These suits are coming from a wide range of places. They’re coming from computer programmers who are concerned that their computer programs have been fed into these systems. They’re coming from book authors who have seen their books being used. They’re coming from publishing companies. They’re coming from news corporations like, “The New York Times,” incidentally, which has filed a lawsuit against OpenAI and Microsoft.

News organizations that are concerned over their news articles being used to build these systems.

And here, I think it’s important to say as a matter of transparency, Cade, that your reporting is separate from that lawsuit. That lawsuit was filed by the business side of “The New York Times” by people who are not involved in your reporting or in this “Daily” episode, just to get that out of the way.

I’m assuming that you have spoken to many lawyers about this, and I wonder if there’s some insight that you can shed on the basic legal terrain? I mean, do the companies seem to have a strong case that they have a right to this information, or do companies like the “Times,” who are suing them, seem to have a pretty strong case that, no, that decision violates their copyrighted materials.

Like so many legal questions, this is incredibly complicated. It comes down to what’s called fair use, which is a part of copyright law that determines whether companies can use copyrighted data to build new things. And there are many factors that go into this. There are good arguments on the OpenAI side. There are good arguments on “The New York Times” side.

Copyright law says that can’t take my work and reproduce it and sell it to someone. That’s not allowed. But what’s called fair use does allow companies and individuals to use copyrighted works in part. They can take snippets of it. They can take the copyrighted works and transform it into something new. That is what OpenAI and others are arguing they’re doing.

But there are other things to consider. Does that transformative work compete with the individuals and companies that supplied the data that owned the copyrights?

And here, the suit between “The New York Times” company and OpenAI is illustrative. If “The New York Times” creates articles that are then used to build a chatbot, does that chatbot end up competing with “The New York Times?” Do people end up going to that chatbot for their information, rather than going to the “Times” website and actually reading the article? That is one of the questions that will end up deciding this case and cases like it.

So what would it mean for these AI companies for some, or even all of these lawsuits to succeed?

Well, if these tech companies are required to license the copyrighted data that goes into their systems, if they’re required to pay for it, that becomes a problem for these companies. We’re talking about digital data the size of the entire internet.

Licensing all that copyrighted data is not necessarily feasible. We quote the venture capital firm Andreessen Horowitz in our story where one of their lawyers says that it does not work for these companies to license that data. It’s too expensive. It’s on too large a scale.

Hmm, it would essentially make this technology economically impractical.

Exactly, so a jury or a judge or a law ruling against OpenAI, could fundamentally change the way this technology is built. The extreme case is these companies are no longer allowed to use copyrighted material in building these chatbots. And that means they have to start from scratch. They have to rebuild everything they’ve built. So this is something that, not only imperils what they have today, it imperils what they want to build in the future.

And conversely, what happens if the courts rule in favor of these companies and say, you know what, this is fair use. You were fine to have scraped this material and to keep borrowing this material into the future free of charge?

Well, one significant roadblock drops for these companies. And they can continue to gather up all that extra data, including images and sounds and videos and build increasingly powerful systems. But the thing is, even if they can access as much copyrighted material as they want, these companies may still run into a problem.

Pretty soon they’re going to run out of digital data on the internet.

That human-created data they rely on is going to dry up. They’re using up this data faster than humans create it. One research organization estimates that by 2026, these companies will run out of viable data on the internet.

Wow. Well, in that case, what would these tech companies do? I mean, where are they going to go if they’ve already scraped YouTube, if they’ve already scraped podcasts, if they’ve already gobbled up the internet and that altogether is not sufficient?

What many people inside these companies will tell you, including Sam Altman, the chief executive of OpenAI, they’ll tell you that what they will turn to is what’s called synthetic data.

And what is that?

That Is data generated by an AI model that is then used to build a better AI model. It’s AI helping to build better AI. That is the vision, ultimately, they have for the future that they won’t need all this human generated text. They’ll just have the AI build the text that will feed future versions of AI.

So they will feed the AI systems the material that the AI systems themselves create. But is that really a workable solid plan? Is that considered high-quality data? Is that good enough?

If you do this on a large scale, you quickly run into problems. As we all know, as we’ve discussed on this podcast, these systems make mistakes. They hallucinate . They make stuff up. They show biases that they’ve learned from internet data. And if you start using the data generated by the AI to build new AI, those mistakes start to reinforce themselves.

The systems start to get trapped in these cul-de-sacs where they end up not getting better but getting worse.

What you’re really saying is, these AI machines need the unique perfection of the human creative mind.

Well, as it stands today, that is absolutely the case. But these companies have grand visions for where this will go. And they feel, and they’re already starting to experiment with this, that if you have an AI system that is sufficiently powerful, if you make a copy of it, if you have two of these AI models, one can produce new data, and the other one can judge that data.

It can curate that data as a human would. It can provide the human judgment, So. To speak. So as one model produces the data, the other one can judge it, discard the bad data, and keep the good data. And that’s how they ultimately see these systems creating viable synthetic data. But that has not happened yet, and it’s unclear whether it will work.

It feels like the real lesson of your investigation is that if you have to allegedly steal data to feed your AI model and make it economically feasible, then maybe you have a pretty broken model. And that if you need to create fake data, as a result, which as you just said, kind of undermines AI’s goal of mimicking human thinking and language, then maybe you really have a broken model.

And so that makes me wonder if the folks you talk to, the companies that we’re focused on here, ever ask themselves the question, could we do this differently? Could we create an AI model that just needs a lot less data?

They have thought about other models for decades. The thing to realize here, is that is much easier said than done. We’re talking about creating systems that can mimic the human brain. That is an incredibly ambitious task. And after struggling with that for decades, these companies have finally stumbled on something that they feel works that is a path to that incredibly ambitious goal.

And they’re going to continue to push in that direction. Yes, they’re exploring other options, but those other options aren’t working.

What works is more data and more data and more data. And because they see a path there, they’re going to continue down that path. And if there are roadblocks there, and they think they can knock them down, they’re going to knock them down.

But what if the tech companies never get enough or make enough data to get where they think they want to go, even as they’re knocking down walls along the way? That does seem like a real possibility.

If these companies can’t get their hands on more data, then these technologies, as they’re built today, stop improving.

We will see their limitations. We will see how difficult it really is to build a system that can match, let alone surpass the human brain.

These companies will be forced to look for other options, technically. And we will see the limitations of these grandiose visions that they have for the future of artificial intelligence.

OK, thank you very much. We appreciate it.

Glad to be here.

Here’s what else you need to know today. Israeli leaders spent Monday debating whether and how to retaliate against Iran’s missile and drone attack over the weekend. Herzi Halevi, Israel’s Military Chief of Staff, declared that the attack will be responded to.

In Washington, a spokesman for the US State Department, Matthew Miller reiterated American calls for restraint —

^MATTHEW MILLER^ Of course, we continue to make clear to everyone that we talked to that we want to see de-escalation that we don’t want to see a wider regional war. That’s something that’s been —

— but emphasized that a final call about retaliation was up to Israel. ^MATTHEW MILLER^ Israel is a sovereign country. They have to make their own decisions about how best to defend themselves. What we always try to do —

And the first criminal trial of a former US President officially got underway on Monday in a Manhattan courtroom. Donald Trump, on trial for allegedly falsifying documents to cover up a sex scandal involving a porn star, watched as jury selection began.

The initial pool of 96 jurors quickly dwindled. More than half of them were dismissed after indicating that they did not believe that they could be impartial. The day ended without a single juror being chosen.

Today’s episode was produced by Stella Tan, Michael Simon Johnson, Muge Zaidi, and Rikki Novetsky. It was edited by Marc Georges and Liz O. Baylen, contains original music by Diane Wong, Dan Powell, and Pat McCusker, and was engineered by Chris Wood. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Michael Barbaro. See you tomorrow.

• April 17, 2024   •   24:52 Are ‘Forever Chemicals’ a Forever Problem?
• April 16, 2024   •   29:29 A.I.’s Original Sin
• April 15, 2024   •   24:07 Iran’s Unprecedented Attack on Israel
• April 14, 2024   •   46:17 The Sunday Read: ‘What I Saw Working at The National Enquirer During Donald Trump’s Rise’
• April 12, 2024   •   34:23 How One Family Lost $900,000 in a Timeshare Scam
• April 11, 2024   •   28:39 The Staggering Success of Trump’s Trial Delay Tactics
• April 10, 2024   •   22:49 Trump’s Abortion Dilemma
• April 9, 2024   •   30:48 How Tesla Planted the Seeds for Its Own Potential Downfall
• April 8, 2024   •   30:28 The Eclipse Chaser
• April 7, 2024 The Sunday Read: ‘What Deathbed Visions Teach Us About Living’
• April 5, 2024   •   29:11 An Engineering Experiment to Cool the Earth
• April 4, 2024   •   32:37 Israel’s Deadly Airstrike on the World Central Kitchen

Hosted by Michael Barbaro

Featuring Cade Metz

Produced by Stella Tan ,  Michael Simon Johnson ,  Mooj Zadie and Rikki Novetsky

Edited by Marc Georges and Liz O. Baylen

Original music by Diane Wong ,  Dan Powell and Pat McCusker

Engineered by Chris Wood

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music

A Times investigation shows how the country’s biggest technology companies, as they raced to build powerful new artificial intelligence systems, bent and broke the rules from the start.

Cade Metz, a technology reporter for The Times, explains what he uncovered.

On today’s episode

Cade Metz , a technology reporter for The New York Times.

Background reading

How tech giants cut corners to harvest data for A.I.

What to know about tech companies using A.I. to teach their own A.I.

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Cade Metz writes about artificial intelligence, driverless cars, robotics, virtual reality and other emerging areas of technology. More about Cade Metz

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