3 6 9 month business plan template

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Download a Business Plan Template

Business Plan Template by Being Boss and FreshBooks

So, you’re ready to take the first steps in starting your business – congratulations!

Though you have a lot of work ahead of you, starting and growing a company from the ground up is a bold endeavor. And, if set up correctly it will deliver many things you want out of your professional career, as well as help you achieve some life goals.

Freedom, creativity, control, impact… all of these things are possible with a small business. But only if you start with a clear understanding of yourself, your offering, and the customers you serve.

So, how do you make sure that the business you start will be everything you want it to be? To put you on the right path towards the business you’ve always dreamed of, you need to start with a business plan.

To many, building a business plan sounds like a daunting task, but with big ideas and even bigger goals, it’s an important step to ensure you have a clear picture of what kind of company you’re building. A business plan helps you lay a foundation and iron out the details so you have a succinct short-term and long-term idea of what you’re building. If you’re not sure where to start business plan template documents can help.

What Is a Business Plan Template and How Can It Help You?

A business plan template is a basic framework for building a powerful business plan document for your new company. With a business plan template, you get a head start on identifying key elements of your business. By identifying these key elements, your path becomes clear and easier to navigate. A business planning template can take many forms, from a series of questions about your skills, offering, customers, and goals to a sample document where you can store information for the kind of company you wish to build.

Whatever the format, a business planner template guides your business planning to keep you focused, help you get clear, and creates a structure for bringing your new ideas into a concise document to guide your actions, as well as present your plans to people you might approach for help, such as investors.

Why Do You Need a Business Plan?

To begin, simply writing a business plan is a wonderful way to find clarity, purpose, and a path for your new company, because if we know anything about entrepreneurs, it’s this: you have a gazillion ideas and goals for your new venture. A business plan helps you hone in on the most important and relevant ideas for your new company, and helps you organize those thoughts into a usable plan.

Beyond finding clarity and organizing your ideas, your business plan is a place where you set goals for yourself and your business, as well as predict any struggles you may face to reach those goals. Additionally, business plans lay out a clear strategy for reaching those goals, setting you on the right path from the very beginning.

Also, there are several key elements you must understand about your new business before you begin. You need to have a clear understanding of the products and services you offer, who your dream customers are (aka your target market), and who your competitors are (through doing a market analysis). You also need to see if your business idea is even viable by doing financial projections, which will determine if the product or service you offer is actually capable of creating enough income (aka revenue) to cover expenses (aka cost).

Because an offering that doesn’t make money isn’t a business, it’s a hobby. With all of this information laid out, business plans act as a concise rundown of all the major parts of your business, which you’ll use to go from idea to small business and beyond. This detailed summary of the business you’re starting includes a plan for actually making it happen. Trust us: there’s a bit of magic that comes from getting clear on these aspects of your new business because from clarity comes power, and with power… nothing will stand in your way.

How to Structure a Business Plan

A business plan that you’re using for your own clarity and purposes can look like anything you want – include the elements that are important to you, write it on a series of napkins if you want to, or add as much creative flair as you need to inspire you to get it done. Then get started with your business. The important thing is that you simply get it down “on paper” so that you have the information you need to effectively provide the product or service of your business to those in your target market so that you can begin reaching your goals.

But, if you’re wishing to seek funding for your new business, whether that’s from a bank, from an investor, or even from your family, it’s very important that you have a plan with a clear structure and with key elements presented. That way not only you will find clarity in the direction and purpose of your new business, but others can see it as well.

A traditional business plan begins with a broad overview of your new company, including your business mission and goals, and moves into being more detailed, with your first steps of action, along with plenty of information in between. Your plan is a product of lots of research about your industry, your ideal customer, and your offerings. It also represents in-depth planning, by outlining your skills and how you’ll grow them, how much it’s going to cost to get started, and financial projections for your first years. This plan will come together in a single document with clear organization that you can access anytime to keep you focused on taking just the right next step on your path.

What Goes Into a Business Plan?

There are several key elements that go into a complete and thorough business plan. With these elements, you have a complete picture of the company you’re here to start, which will become an invaluable resource as you begin taking your first steps, as well as when you begin checking-in in the coming months and even years. These elements include:

1. EXECUTIVE SUMMARY

Think of your executive summary as your birds-eye view of your company. It’s a summary of all other elements included in your business plan, and is the first (and sometimes only) element looked at by investors.

2. MISSION + VISION

Why are you starting your business? What do you imagine it being in 5 years? In this section of your business plan you share the reasons behind your business and where you see it going in the near and distant future.

Laying out clear goals for your business will give you context for all the work ahead. Think about business and life goals, and create goals for the short-term (6-12 months), mid-term (12-24 months), and long-term (24 months +).

4. SKILLS + EXPERIENCE

Think of this section as a personal resume; what skills and experience do you have that will be relevant for this venture, but also what skills do you need to grow or gain to make you a valuable asset to your new business?

5. PRODUCTS/SERVICES

Now we begin getting to the meat of business plans: a clear description of your products and/or services, including what they are and how you will be delivering them to your clients or customers. This should include description, deliverables, benefits for your customers, and price.

6. TARGET MARKET

You know what you’re doing, but who are you doing it for? Getting very clear on your dream customers, the group or groups of people you will be serving with your business is an important element for shaping your product or service correctly, as well as marketing effectively.

7. INDUSTRY/COMPETITION

An understanding of your industry (24-hour gyms, or bakeries, or web developers) and your competition is important to crafting the right product or service, and making sure your idea is viable.

8. OPERATIONAL PLANS

In order to get your business off the ground, what do you need? Perhaps it’s a few hires, or sourcing some information or products; whatever you need, this is where you lay it out.

9. MARKETING PLAN

With a full layout of what you’re selling and who you’re selling it to, it’s time to get an understanding of how you’ll get your offering in front of the right people with a clear marketing plan.

10. SALES FORECAST/FINANCIAL PROJECTIONS

How effectively do you think your marketing will be? How long will it take for you to meet your goals? Through financial projects, you’re able to see the work you have to do to meet your version of success.

11. START-UP EXPENSES

Finally, what do you need to get the ball rolling? A clear understanding of your start-up expenses is imperative for jumpstarting your business towards success.

Find Your Community

You’re on your way! Being the boss of a business you built for yourself is highly gratifying, especially when your actions align with your values, which is what this business plan template will help you do. And if you need help fleshing it out, let me walk you through it step-by-step in this special episode of the Being Boss podcast.

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Simple Business Plan Templates

By Joe Weller | April 2, 2020

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In this article, we’ve compiled a variety of simple business plan templates, all of which are free to download in PDF, Word, and Excel formats.

On this page, you’ll find a one-page business plan template , a simple business plan for startups , a small-business plan template , a business plan outline , and more. We also include a business plan sample and the main components of a business plan to help get you started.

Simple Business Plan Template

Download Simple Business Plan Template

This simple business plan template lays out each element of a traditional business plan to assist you as you build your own, and it provides space to add financing information for startups seeking funding. You can use and customize this simple business plan template to fit the needs for organizations of any size.

One-Page Business Plan Template

Download One-Page Business Plan Template

Excel | Word | PDF  | Smartsheet

Use this one-page business plan to document your key ideas in an organized manner. The template can help you create a high-level view of your business plan, and it provides easy scannability for stakeholders. You can use this one-page plan as a reference to build a more detailed blueprint for your business. 

For additional single page plans, take a look at " One-Page Business Plan Templates with a Quick How-To Guide ."

Simple Fill-in-the-Blank Business Plan Template

Download Simple Fill-in-the-Blank Business Plan Template

Use this fill-in-the-blank business plan template to guide you as you build your business plan. Each section comes pre-filled with sample content, with space to add customized verbiage relevant to your product or service.

For additional free, downloadable resources, visit " Free Fill-In-the-Blank Business Plan Templates ."

Simple Business Plan for Startup

‌ Download Startup Business Plan Template — Word

This business plan template is designed with a startup business in mind and contains the essential elements needed to convey key product or service details to investors and stakeholders. Keep all your information organized with this template, which provides space to include an executive summary, a company overview, competitive analysis, a marketing strategy, financial data, and more. For additional resources, visit " Free Startup Business Plan Templates and Examples ."

Simple Small-Business Plan Template

Download Simple Small-Business Plan Template

This template walks you through each component of a small-business plan, including the company background, the introduction of the management team, market analysis, product or service offerings, a financial plan, and more. This template also comes with a built-in table of contents to keep your plan in order, and it can be customized to fit your requirements.

Lean Business Plan Template

Download Lean Business Plan Template

This lean business plan template is a stripped-down version of a traditional business plan that provides only the most essential aspects. Briefly outline your company and industry overview, along with the problem you are solving, as well as your unique value proposition, target market, and key performance metrics. There is also room to list out a timeline of key activities.

Simple Business Plan Outline Template

Download Simple Business Plan Outline Template

Word  | PDF

Use this simple business plan outline as a basis to create your own business plan. This template contains 11 sections, including a title page and a table of contents, which details what each section should cover in a traditional business plan. Simplify or expand this outline to create the foundation for a business plan that fits your business needs.

Simple Business Planning Template with Timeline

Download Simple Business Planning Template with Timeline

Excel | Smartsheet

This template doubles as a project plan and timeline to track progress as you develop your business plan. This business planning template enables you to break down your work into phases and provides room to add key tasks and dates for each activity. Easily fill in the cells according to the start and end dates to create a visual timeline, as well as to ensure your plan stays on track.

Simple Business Plan Rubric Template

Download Simple Business Plan Rubric

Excel | Word | PDF | Smartsheet

Once you complete your business plan, use this business plan rubric template to assess and score each component of your plan. This rubric helps you identify elements of your plan that meet or exceed requirements and pinpoint areas where you need to improve or further elaborate. This template is an invaluable tool to ensure your business plan clearly defines your goals, objectives, and plan of action in order to gain buy-in from potential investors, stakeholders, and partners.

Basic Business Plan Sample

Download Basic Business Plan Sample

This business plan sample serves as an example of a basic business plan that contains all the traditional components. The sample provides a model of what a business plan might look like for a fictional food truck business. Reference this sample as you develop your own business plan.

For additional resources to help support your business planning efforts, check out “ Free Strategic Planning Templates .”

Main Components of a Business Plan

The elements you include in your business plan will depend on your product or service offerings, as well as the size and needs of your business. 

Below are the components of a standard business plan and details you should include in each section:

• Company name and contact information
• Website address
• The name of the company or individual viewing the presentation
• Table of Contents
• Company background and purpose
• Mission and vision statement
• Management team introduction
• Core product and service offerings
• Target customers and segments
• Marketing plan
• Competitive analysis
• Unique value proposition
• Financial plan (and requirements, if applicable)
• Business and industry overview
• Historical timeline of your business
• Offerings and the problem they solve
• Current alternatives
• Competitive advantage
• Market size
• Target market segment(s)
• Projected volume and value of sales compared to competitors
• Differentiation from competitors
• Pricing strategy
• Marketing channels
• Promotional plan
• Distribution methods
• Legal structure of your business
• Names of founders, owners, advisors, etc.
• Management team’s roles, relevant experience, and compensation plan
• Staffing requirements and training plans
• Physical location(s) of your business
• Additional physical requirements (e.g., warehouse, specialized equipment, facilities, etc.)
• Production workflow
• Raw materials and sourcing methods
• Projected income statement
• Projected cash flow statement
• Projected balance sheet
• Break-even analysis
• Charts and graphs
• Market research and competitive analysis
• Information about your industry
• Information about your offerings
• Samples of marketing materials
• Other supporting materials

Tips for Creating a Business Plan

It’s easy to feel overwhelmed at the thought of putting together a business plan. Below, you’ll find top tips to help simplify the process as you develop your own plan. 

• Use a business plan template (you can choose from the variety above), or refer to the previous section to create a standard outline for your plan.
• Modify your outline to reflect the requirements of your specific business. If you use a standard business plan outline, remove sections that aren’t relevant to you or aren’t necessary to run your business.
• Gather all the information you currently have about your business first, and then use that information to fill out each section in your plan outline.
• Use your resources and conduct additional research to fill in the remaining gaps. (Note: It isn’t necessary to fill out your plan in order, but the executive summary needs to be completed last, as it summarizes the key points in your plan.)
• Ensure your plan clearly communicates the relationship between your marketing, sales, and financial objectives.
• Provide details in your plan that illustrate your strategic plan of action, looking forward three to five years.
• Revisit your plan regularly as strategies and objectives evolve.
• What product or service are we offering?
• Who is the product or service for?
• What problem does our product or service offering solve?
• How will we get the product or service to our target customers?
• Why is our product or service better than the alternatives?
• How can we outperform our competitors?
• What is our unique value proposition?
• When will things get done, and who is responsible for doing them?
• If you need to obtain funding, how will you use the funding?
• When are payments due, and when do payments come in?
• What is the ultimate purpose of your business?
• When do you expect to be profitable?

To identify which type of business plan you should write, and for more helpful tips, take a look at our guide to writing a simple business plan .

Benefits of Using a Business Plan Template

Creating a business plan can be very time-consuming, especially if you aren’t sure where to begin. Finding the right template for your business needs can be beneficial for a variety of reasons. 

Using a business plan template — instead of creating your plan from scratch — can benefit you in the following ways:

• Enables you to immediately write down your thoughts and ideas in an organized manner
• Provides structure to help outline your plan
• Saves time and valuable resources
• Helps ensure you don’t miss essential details

Limitations of a Business Plan Template

A business plan template can be convenient, but it has its drawbacks — especially if you use a template that doesn’t fit the specific needs of your business.

Below are some limitations of using a business plan template:

• Each business is unique and needs a business plan that reflects that. A template may not fit your needs.
• A template may restrict collaboration with other team members on different aspects of the plan’s development (sales, marketing, and accounting teams).
• Multiple files containing different versions of the plan may be stored in more than one place.
• You still have to manually create charts and graphs to add to the plan to support your strategy.
• Updates to the plan, spreadsheets, and supporting documents have to be made in multiple places (all documents may not update in real time as changes are made).

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Must-have 6-Month Plan Templates with Samples and Examples

Devesh Sharma

Plans are crucial for a business. They help organizations establish actionable goals and objectives. Whether short, medium, or long-term, plans keep the operations of the business running whilst ensuring that the organization achieves its targets.

Short-term plans are quite crucial for a business to unlock new dimensions of growth. They ensure that your business accomplishes goals in an effective manner. However, creating a short-term plan from scratch may be exhausting. Therefore, SlideTeam brings you its content-ready and custom-made templates to help you create a 6-month plan to increase your company’s sales and growth.

A 6-month plan is a structured roadmap outlining a set of objectives, strategies, and actions that an individual, team, or organization intends to accomplish over a half-year period. It serves as a critical tool for goal-setting, project management, and overall strategic direction. A well-crafted 6-month plan provides clarity, focus, and a timeline for achieving specific targets while allowing for adaptability in response to changing circumstances.

Using our premium templates, you can turn your ambitions into reality.

So, let’s have a look at these templates right away.

Template 1: 6-Month Plan PPT Template Bundles

The is a top-notch PPT slide to help you outline your action plan for next 6 month. This template has a bundle of different slides suitable for different projects. However, you can also modify the suitable slide according to your plan requirements. Using this 6-month operational plan, you can create plans for a marketing research project, digital marketing project, mobile application development plan, event marketing plan, eCommerce marketing plan, product launch plan, and many more. Within the slide, you can divide the tasks to be completed into further categories. These categories can be the project’s monthly or weekly timeline as well, hence making it an ideal alternative to the weekly plan template . Get this template now to know more.

Download This Template

Template 2: 6-Month Business Plan PPT Template

Here is another ready to use template to set goals and objectives for your company. This template enables businesses to align their teams, allocate resources effectively, and monitor progress towards their objectives. It fosters accountability and adaptability, allowing companies to respond swiftly to changing market conditions. With this PPT slide, businesses can chart a course for success, optimize their operations, and drive growth with confidence, ensuring they stay on track.

Template 3: 6-Month Content Plan PPT Template

The next template bundle is quite a comprehensive and helpful content plan template . Using the slide, you can streamline content creation and distribution by outlining topics, publication schedules, and target audiences for the upcoming half-year. It ensures alignment with marketing goals, brand messaging, and seasonal trends. With this well-structured template, you can maintain a dynamic online presence, boost engagement, and foster brand loyalty. It also facilitates efficient resource allocation and collaboration among content teams. Deploy this PPT template to help your business effectively you’re your story, engage audience, and drive growth through meaningful and relevant content.

Template 4: Merchandise Buying 6-Month Plan Future Sales PPT Template

This is a top-notch PPT template for retailers and merchandisers. It enables businesses to strategically plan their product procurement and inventory management over a half-year period. It assists in forecasting future sales, optimizing stock levels, and aligning purchasing decisions with market trends and customer demand. With this template, you can visualize your buying strategy, making data-driven decisions that enhance profitability and customer satisfaction. It also aids in budgeting and vendor negotiations. This actionable PPT slide empowers businesses to stay competitive, maximize revenue, and ensure efficient inventory turnover. Download now!

Achieve Goals Smartly

6-month plan templates offer a clear roadmap to achieve your goals. With structured objectives, strategies, and timelines, you can streamline your efforts, foster accountability, and adapt to changing circumstances. Whether it's for marketing, content, or merchandise buying, these templates empower businesses to drive growth, optimize resources, and stay ahead in an ever-evolving landscape. Harnessing the power of 6-month plans ensures that businesses remain agile, focused, and well-prepared for the journey toward success.

Download now!

PS: Read this comprehensive blog to navigate success with one client at a time using our premium account plan templates.

FAQs on 6-Month Plan

What should be included in a 6-month plan.

A general 6-month development plan or action plan should necessarily contain the following details:

• The ultimate goal(s) that you want to achieve.
• Division of the actual goals into smaller targets. 
• Setting up stages and tenure of every target and the actual goal. 
• Real-time progress report of the plan.
• Milestones to achieve within the goal.

Apart from the above information, the plan can also include the names of the personnel involved in the project, the department of the plan, the addressing parties, best practices to proceed, and several others. These details can be customized according to the requirements of the project or organization.

What are some 6-month goals?

Some 6-month goals are:

• Timeline for marketing research project
• Digital marketing project
• Mobile application development projects 
• Event management projects 
• e-Commerce management plans 
• Product launch and development plan 
• Website development plan
• Marketing project plan 
• Human resource management project 
• Financial plan or project 
• Business transformation plan
• Business development plan
• Startup plan 
• Strategic partnership plans

How do you write goals for the next 6 months?

Writing effective goals for the next 6 months involves following the SMART criteria, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Here's a step-by-step guide:

Specific : Clearly define what you want to achieve. Ask yourself the following questions:

• What exactly do I want to accomplish?
• Why is this goal important?
• Who is involved?
• Where will it take place?
• What are the constraints or limitations?

Measurable : Establish concrete criteria to measure your progress and determine when the goal is achieved. This could involve quantifiable metrics, such as numbers, percentages, or dates. For example:

• How much or how many?
• How will I know when it's accomplished?

Achievable : Ensure that your goal is realistic and attainable given your resources, time, and current circumstances. Consider:

• Is this goal within my control?
• Do I have the necessary skills, knowledge, and resources to achieve it?
• Can it be achieved within the next 6 months?

Relevant : Make sure your goal aligns with your overall objectives and is meaningful to you or your organization. Ask:

• Does this goal support my long-term plans or the organization's mission?
• Is it the right time to pursue this goal?

Time-bound : Set a specific deadline for achieving the goal. Having a timeframe creates a sense of urgency and helps with prioritization. Questions to consider:

• When will I achieve this goal?
• Is the 6-month timeframe reasonable?

Once you've formulated your goals using the SMART criteria, it's essential to regularly review and adjust them as needed. This ensures you stay on track and make necessary modifications to achieve success within the specified timeframe.

Related posts:

• Top 5 Strategy Matrix Templates with Samples and Examples
• Top 10 Goal Chart Templates with Samples and Examples
• Top 7 Weekly Progress Report Templates with Samples and Examples
• Top 5 Employee Goals Templates with Samples and Examples

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See Long- and Short-term Results with a 3-6-12-24 Plan

Published: February 26, 2010 by Marc Thys

One of the major dilemmas companies face today is the pressure to deliver short-term improvements and benefits while still contributing to longer-term breakthrough objectives. The 3-6-12-24 planning tool helps practitioners find a way out of this predicament by presenting a coherent picture of the balance that must be achieved between short- and long-term objectives. An additional benefit: The Belts who run the improvement projects will see these not as stand-alone achievements, but as contributing to a bigger picture.

The 3-6-12-24 planning tool presented here is based on the same concepts and principles as multi-generation project planning (MGPP), an approach used to manage complex programs.

Clearing Up Communication

Two distinct audiences can benefit from this tool: the process owners that want to achieve their breakthrough objectives and the Belts that will execute the projects. Ultimately, the tool is a communication vehicle between these two parties.

Process owners typically want to have a clear picture of what results can be delivered by when, and how these results will contribute to the longer-term objectives. They also want to track the progress of these results and objectives. Moreover, they want to understand what resources will be needed.

Belts usually participate in the dialogue to develop the improvement plan. Based on their understanding of the challenges and uncertainties involved, they propose timelines, projects and resources to achieve the objectives and deliver the results. The process owners challenge them on these proposals in order to get the best return on investment in the shortest possible time frame.

Timing Is Everything

The numbers in the name of the 3-6-12-24 planning tool refer to months. For each of these milestones, targets should be set for key performance indicators of the business, and appropriate projects and work streams identified. The 24-month timeframe should help process owners to break out of fiscal year constraints that often restrict their thinking. Breakthrough objectives are seldom achieved within one fiscal year, so the time horizons have to be set accordingly.

The short-term horizons of three and six months will focus the Belts on concrete results. This should help overcome the syndrome whereby only large, complex DMAIC (Define, Measure, Analyze, Improve, Control) projects are defined and selected, designed to deliver within six months, but often dragging on for 10 months or longer. At the same time, the Belts are encouraged to come up with smaller, Kaizen-type projects. Not only does this type of project deliver results more quickly, but the projects often act as enablers for larger DMAIC projects that can be executed in parallel. The Kaizen projects also can be used as a vehicle to deliver quick wins that are often identified in the early stages of a DMAIC project.

Creating a Roadmap

The 3-6-12-24 planning tool can be best used for a rolling wave type of planning and review. This means that not only will the original plan be used to track progress and results every three months, but it will also be reviewed and adapted with that frequency. At the first review after three months, the original six-month target becomes the three-month target, and a new six-month target is set based on what now appears to be an achievable target on the road to the original 12-month target. Practitioners should revise the 12- and 24-month targets every six months, based on the insight gained over the previous six months. The 3-6-12-24 plan then becomes a living document to map out the road to the breakthrough objectives.

In the spirit of multigeneration planning, practitioners should ask the questions in Table 1 to determine the data and knowledge that must be gained in the first generation and is required to be able to execute the successive generations.

Typically, there should be a plan for each major component or objective of the breakthrough vision. For example, one business might have these three major objectives:

• Reduce defects
• Improve productivity
• Reduce lead time

Table 2 shows a sample 3-6-12-24 plan for reducing defects.

Taking On Project Responsibility

Introducing this tool also can be a major motivator for the Belts that are going to work on these projects. One or two Black Belts should be assigned to each of the areas and should be given two-year goals. From there, they should be allowed to develop the rest of the plan – including the projects that they are going to work on in the next six months in order to achieve these goals. This way Belts do not have to wait for DMAIC projects to be assigned to them and can avoid projects that are poorly defined, not clearly scoped and not part of a coherent set – let alone aligned to achieve a clear mid- to long-term goal. Furthermore, the Belts will have work beyond long-winded DMAIC projects because the plan encourages them to include shorter Kaizen events and even “just do it” type projects in their set.

The tool and approach also help the sponsors and process owners to fulfill their roles because they become fully accountable for the results of the plan, rather than having a vague role to “remove roadblocks” for the Belts.

Demonstrating Value

After the initial launch of this tool at a test business, practitioners achieved their performance objectives for the first half of the year several months sooner than expected, allowing them to set more aggressive targets for the second half of the year. The achievement helped bring about a major turnaround for the entire Lean Six Sigma program, which had been on the brink of failure due to a lack of understanding and leadership and an overemphasis on short-term financial results. The problems had led to very low levels of morale with the Belts, who were actually blamed for the lack of success with the program. Now they had an effective tool to focus the improvement efforts of the business, and it became easy to demonstrate the program’s alignment with the strategy and its value to the business.

With the 3-6-12-24 planning tool, practitioners stopped measuring the individual benefits of projects and concentrated on the collective impact of the projects on the business objectives. It turned out to be a win-win situation for all parties involved: the business, sponsors, process owners and Belts.

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How to make a 12 month plan — Goals, Vision, and Content

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This post may contain affiliate links. Please read the disclaimer

Ready to kiss this year goodbye and look ahead to the new year!? The #1 enemy of not accomplishing goals is a broken focus, so to get back on track for your new year, we need to reclaim our focus and make a plan!

> Download my free Annual Planner and Yearly Journal (50 page pdf)

Why create a plan?

• Knowing you have a pathway to follow feels good
• Planning inspires action
• Setting goals makes you feel accomplished

In this post, we’re going to talk about setting goals with ease and taking inspired action for the year ahead. To do this, I recommend retreating to a quiet place and giving yourself time to really ask the big questions and ponder your big goals. 

Set aside an afternoon, a day, or even a couple of days if you can!

This is your business, and it deserves attentive and focused planning to grow and evolve. 

I’m going to let you in on a little biz secret — the most effective way to plan is to focus on ONE thing at a time. 

Don’t dive in and scatter lists all over the table or open up a million google docs at once. When you have too many things on your plate, your focus becomes blurred. Instead, take your time and work through this process slowly. 

I love this acronym…

FOCUS: Following One Course Until Success.

This acronym demonstrates how important it is to take action and follow through on each part of your business plan. The more action you take, the more progress you’ll make, and the more satisfaction you’ll feel!

The exercises I’m leading you through in this post are NOT about doing everything perfectly! We cannot let perfect action become the enemy of good action. 

If the past few years have taught us anything, it’s that perfect plans aren’t always the best. 

Step One – Pick Your Theme for the Year (Word/Idea for the year)

Choose a theme that will help inspire action all year long. To narrow one down, think about how you want to feel throughout the year. For example, this year my theme will be “inspired action.”

Step Two – Brainstorm How to Get There

Begin a list of ways that you can embody your chosen theme in the new year. How can you bring that theme into your life? 

Use this list to invigorate yourself when you get off track. 

Step Three – Set 2 to 3 BIG Goals

Now it’s time to get more specific. 

If you were to accomplish something distinct in the coming year, what would make you the most excited? The proudest? What 2-3 big things will make this upcoming year feel like a success if you get close or achieve them? 

Maybe it’s scaling your revenue with existing products, or creating clear boundaries in your business? Whatever the case, set goals that are a little uncomfortable but not TOO uncomfortable. The best goals are hard to reach, but not impossible. 

What 2-3 goals come to mind?

Step Four – Create a “Would Be Nice” List

Brainstorm outcomes that could be easily achieved by working on them for a few days or by occasionally working them into your schedule. These would-be-nice outcomes don’t need to be major goals , but they do need to help support how you want to feel throughout the year. 

An example? Maybe you want to feel more refreshed and at peace in the new year, so you choose to spend more time in nature and hike at least once a month.

Brain dump a list of “would-be-nices” like this example that will help you feel better. Go for it and list as many things as you can!

Step Five – Gather Data from the previous year

Now that you’ve set your theme, big goals, and would-be-nice ideas, it’s time to dig into the numbers to see where you have room for improvement. Open up those past year metrics and take a look! They are the key to making a plan and achieving your goals.

A quick note: Some people tend to start with the numbers and work backward. My advice is to not do that. Instead, begin with how you want to feel in the next year, like we have in the steps above, and set those intentions before you ever look at the data. 

As business owners, we can easily get wrapped up in the numbers. But to be fulfilled in our lives, we need to start making decisions based on our desires. 

So what do you really want from the new year?

Once you’ve decided what you want, the data will show you how to make informed decisions to get there.

Data to gather may include:

• Website analytics
• Subscriber info
• Profit and Loss sheets
• Notes and Journals

Think about how much you made in the past year, how many email subscribers you added to your list, how many visits there were to your sales pages, etc.  Look at where your website traffic comes from and what blog posts performed the best. Really dig in and study the metrics. 

In addition, look at what you’re spending on your team, your projects, and the tools you’re paying for to see if they are accomplishing what you intended them to.

What has created success? Let this data inform your next steps.

Step Six – Ask deeper questions about your Top 4 Priorities as a Business Owner

When you peel away the outer layers, most business owners really have the same set of priorities no matter their niche. These 4 priorities need to be considered when you’re setting your goals for the coming year:

• What will increase sales?
• What will increase my social proof?
• What will improve my profitability/operations?
• What do you need to do to master your craft?

Make sure you’re revisiting these questions often to determine if your plans will help you achieve one of these four goals. 

Step 7 – Set Your Specific Quarterly Goals  

To help you achieve your 2-3 BIG goals, it’s time to dive into the nitty-gritty. 

I like to place one “ROCK” goal on my planner per quarter. This goal is “set like a rock” and requires long-term planning, focus, and strategy. Sure, some ROCK goals may take longer than a quarter, and that’s okay, but break them down as much as you can to fit them into a smaller, more defined time frame. 

If you find you have too many goals on the calendar, be willing to cut the fat and move them to the “would be nice” list.

Then ask yourself: What should I DO, what should I DELEGATE, and what can I DELETE?

Use this method to pair down your plans into steps that you and/or your team can accomplish day in and day out. 

Step 8 – Specify the details

Once you have your ROCK goals set, you need to spend time outlining the specifics and how you make these goals happen. Using Trello, Asana, or Click Up, create and schedule tasks that can be checked off when complete. 

You can organize your goals and plans on a Trello board like this example here:

Step 9 – Gather Content Ideas

Creating supporting content is a step we can’t leave out of your new year planning! After all, your content is the key to supporting your goals. Start by brainstorming content ideas that will help you move toward success. 

To get started, ask yourself :

• What does my audience struggle with? 
• What do they always ask about? 
• Why do they always ask about it?
• What’s missing for my audience?

You can organize your content ideas on a Trello board like this one.

Come up with themes for your audience to meet these needs and address these specific pain points. If possible, try creating quarterly content themes, then break those up into monthly themes.

Your content themes should easily relate back to your offerings, so the sales conversations can continue, and you can easily turn your audience into paying customers. If they don’t, ask why, and revisit your goals to fix that.

Step 10- Create Batch Days on Your Calendar

Batch days are ways of organizing your time by doing similar tasks on similar days. For instance, when it comes to content creation, batching may look like this:

• Monday — Draft Day. Create your outline and bullet points for blog posts, lead magnets, webinars, and Facebook Lives.
• Tuesday — Writing Day. Fill in your outlines and do the bulk of the writing for your blog, emails, webinar content, etc.
• Wednesday — Repurpose Day. Pull points from blog posts and create social content.
• Thursday — Graphics Day. Create graphics to pair with your content.
• Friday — Admin Day. Finalize, proofread, and schedule.

Step 11 – Reward Yourself! 

Last but not least, be sure to set up rewards along the way to boost your mood and celebrate your wins all year long — after all, you’ve planned like a boss and deserve it!

Ready to get started on your planning session

I’ve created a Trello Board that summarizes all the steps we’ve walked through in this post. This board will help you align your goals with your actions. 

Let’s do the work and implement these action steps to achieve your BIG dreams.

FREE PLANNER DOWNLOAD

Want a full training and trello board too.

> Check out my full 90 minute workshop training complete with trello board access

What Next? Learn More from these other articles: 

• How to turn a blog into a business with digital products and online courses
• 6 Profitable online income streams that make me $30k/month
• 6 steps to more clients
• 16 questions to help you find more clarity

Thank you, Kayla. As usual you bring such obvious clarity to things I always struggle with. I’m still blogging after a few years where I’ve gained little traction and this year I really hope to FOCUS and be consistent. Your tools always help me get organized, it’s just me that falls off the schedule. Jessica, http://www.digitalplanningmom.com

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