what is a business plan checklist

How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated May 7, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

Free business plan template

Download a free SBA-approved business plan template built for small businesses and startups.

Download Template

One-page plan template

Download a free one-page plan template to write a useful business plan in as little as 30-minutes.

Sample business plan library

Explore over 500 real-world business plan examples from a wide variety of industries.

View Sample Plans

How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

Related Articles

1 Min. Read

How to Calculate Return on Investment (ROI)

3 Min. Read

What to Include in Your Business Plan Appendix

5 Min. Read

How To Write a Business Plan for a Life Coaching Business + Free Example

7 Min. Read

How to Write a Bakery Business Plan + Sample

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Business Plan Checklist

Whether it’s for a bank, investors, validation, and/or a roadmap, your company needs a written business plan to convert your ideas into an organized, professional document. 

The business plan format will change depending on why you’re writing it and who you’re writing it for. If you’re seeking validation, it’s best to start with a simple one-page pitch. On the other hand, if you’re pursuing funding, you’ll need a professional, formal business plan. 

Download our Ultimate Business Plan Template here >

  Regardless of the intentions behind your business plan, having a checklist of what needs to be included is helpful to make sure you’re effectively getting your ideas and strategies down on paper. 

As a baseline, your business plan should include these 10 sections:

Executive Summary

• Company Overview

Industry Analysis

• Customer Analysis

Competitive Analysis

Marketing plan, operations plan, management team, financial plan, the essential business plan checklist.

Here, I will explain the different elements you need to include in each section. Use this resource as a business plan questions checklist and mark them off as you go.

Your executive summary should explain the problem you are solving and how you intend to solve it. When reviewing your business plan, address the following:

• The function of your business
• Competitors
• Target customers
• Key financial highlights
• Key members of your team
• Business goals

Essentially, you want to ensure that your executive summary introduces your business in a detailed yet concise form, explaining the key parts of your business and the market.   

Company Overview 

Here, you will give a brief summary of your company as a whole and how it functions. Be certain to include:

• Company history
• Founding members
• Milestones you have achieved
• The legal structure of your business

    Finish Your Business Plan Today!

Your industry analysis will provide a summary of your market research. After doing your research, include answers to the following questions in your business plan:

• How big is the market?
• Where is the market currently: growing or declining? 
• Who are some of the key competitors? 
• What is influencing the industry? 

Customer Analysis 

In your customer analysis, you will explain the audience you are targeting and expect to serve. Be sure to focus on your target customers and the customer needs. It should explain the:

• Demographic profile of your target market
• Customer segments within that market

Your competitive analysis will address your competition in the market. It should have three subsections as follows:

• Direct Competitors: other businesses in your market (example: if you own an ice cream shop, other ice cream shops are direct competitors)
• Indirect Competitors: other businesses that may not specifically be in your business’s market, but provide similar results to that of your company (example: if you own an ice cream shop, grocery stores that sell ice cream are indirect competitors)

For each competitor, identify both their strengths and weaknesses. Be sure to address the following:

• What features do they offer?
• What is their pricing? 
• Who are their customers?
• What are they good at? 
• What are their weaknesses?

Describe your competitive advantages or what your business will do better. Here, provide answers to the following questions:

• Will you offer more or better features?
• Will you ensure better results for your users?
• Will you offer better pricing?
• Will your customer service be more efficient?

Be sure that your competitive analysis describes just how your business will succeed and stand out in its competitive market.   

Your plan should include the following marketing plan sections:

• Product : detail the specific features of your business’s product
• Price : identify your business pricing and if there will be different pricing levels (e.g., free, premium) and what exactly those levels will be
• Place : name where your business will be located
• Promotions : how you will attract customers to your business (social media advertising, pay-per-click advertising, magazine advertising, public relations, etc.)

Here, you will describe how your company will effectively meet the goals you identified in the earlier sections of your business plan. Your operations plan should have two sections:

• Every day short-term processes: all necessary daily operations completed simply for the function of your business (providing customer service, writing code, fixing bugs, etc.)
• Long-term goals: milestones you hope to achieve (reaching $X in sales, having Y amount of employees, etc.)

It is essential to have a strong management team for the function and success of your business. Be sure to include the following:

• Management team: highlight your key players’ backgrounds and describe their skills and talents
• Management team gaps: any experience that you think your business will need in order to succeed 
• Board members 

Your financial plan will document your 5-year financial projections , broken down in monthly or quarterly projections for the first year, and then annually thereafter. Your focus here is to show how much money you need, how much income you will earn, and when you will be profitable. 

Your financial plan should include:

• Profit & Loss statement 
• Cash flow statement
• Balance sheet
• Sales forecast
• Personnel plan
• Break-even analysis

To provide evidence to your numbers, include supporting documentation in your financial plan. 

Your appendix will provide any and all other documentation or information that you believe supports your business plan. If necessary, your appendix can include: 

• Resumes of key management, blurbs on other management members
• Job descriptions/titles
• Copies of forms
• Copies of licenses
• Personal and business tax returns (if applying for a loan)
• Marketing materials 

To ensure that your business plan effectively portrays the mission and potential success of your business, go through this checklist and make sure you have included each concept mentioned. A fill in the blank business plan also includes each of these key sections and can help you quickly and easily complete your business plan.  

Business Plan Checklist FAQs

How do i make a business plan checklist.

We’ve completed the hard work for you! You can download this Business Plan Checklist PDF for quick reference as you complete your business plan.

What are the 10 Components of a Business Plan?

Read our article detailing the 10 Key Components of the Business Plan .

Finish Your Business Plan in Just 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your business plan today.

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

• AI ASSISTANTS

Upmetrics AI Your go-to AI-powered business assistant

AI Writing Assist Write, translate, and refine your text with AI

AI Financial Assist Automated forecasts and AI recommendations

• TOP FEATURES

AI Business Plan Generator Create business plans faster with AI

Financial Forecasting Make accurate financial forecasts faster

Strategic Planning Develop actionable strategic plans on-the-go

AI Pitch Deck Generator Use AI to generate your investor deck

See how it works  →

AI-powered business planning software

Very useful business plan software connected to AI. Saved a lot of time, money and energy. Their team is highly skilled and always here to help.

- Julien López

• BY USE CASE

Starting & Launching a Business Plan your business for launch and success

Validate Your Business Idea Discover the potential of your business idea

Secure Funding, Loans, Grants Create plans that get you funded

Business Consultant & Advisors Plan seamlessly with your team members and clients

Business Schools & Educators Simplify business plan education for students

Students & Learners Your e-tutor for business planning

• Sample Plans
• WHY UPMETRICS?

Reviews See why customers love Upmetrics

Customer Success Stories Read our customer success stories

Blogs Latest business planning tips and strategies

Strategic Planning Templates Ready-to-use strategic plan templates

Business Plan Course A step-by-step business planning course

Ebooks & Guides A free resource hub on business planning

Business Tools Free business tools to help you grow

A Complete Business Plan Checklist - Key Points to include in your Business Plan and Track Progress

Creating an effective business plan requires addressing specific strategic and tactical questions with a high level of detail.

After you complete writing your business plan, how will you make sure that your business plan is complete and you did not miss any important details?

The best and easy way is to check your business plan with a standard business plan checklist.

Business plan checklist is the list of most important sections of the business plan that you should include into your business plan in the same order.

This checklist will guide you through the step-by-step process of writing an effective and successful business plan for your startup.

Business Plan Checklist

Please check the sections that you have included in your business plan from below list and track your  business plan progress .

Explore our 400+ sample business plans prepared for a wide variety of industries to help you start writing and planning your business plan.

Business plan checklist will also help you to write your business plan table of contents and outline of your business plan.

This business plan checklist is a general guideline for any standard business plan. But you should also keep in mind the purpose of your business plan and include specific details accordingly.

For Example, if you are writing a business plan for a loan from a particular bank, you should learn about their mandatory or specific criteria and must include that details into your business plan.

This business plan checklist prepared here will help you to think through your business and document it in a way that investors and other readers fully understand about your business.

Make your plan in half the time & twice the impact with Upmetrics.

Let's Track Your Business Plan Progress

Popular templates.

Home > Business > Business Startup

How To Write a Business Plan

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure .

Starting a business is a wild ride, and a solid business plan can be the key to keeping you on track. A business plan is essentially a roadmap for your business — outlining your goals, strategies, market analysis and financial projections. Not only will it guide your decision-making, a business plan can help you secure funding with a loan or from investors .

Writing a business plan can seem like a huge task, but taking it one step at a time can break the plan down into manageable milestones. Here is our step-by-step guide on how to write a business plan.

Table of contents

• Write your executive summary
• Do your market research homework
• Set your business goals and objectives
• Plan your business strategy
• Describe your product or service
• Crunch the numbers
• Finalize your business plan

By signing up I agree to the Terms of Use and Privacy Policy .

Step 1: Write your executive summary

Though this will be the first page of your business plan , we recommend you actually write the executive summary last. That’s because an executive summary highlights what’s to come in the business plan but in a more condensed fashion.

An executive summary gives stakeholders who are reading your business plan the key points quickly without having to comb through pages and pages. Be sure to cover each successive point in a concise manner, and include as much data as necessary to support your claims.

You’ll cover other things too, but answer these basic questions in your executive summary:

• Idea: What’s your business concept? What problem does your business solve? What are your business goals?
• Product: What’s your product/service and how is it different?
• Market: Who’s your audience? How will you reach customers?
• Finance: How much will your idea cost? And if you’re seeking funding, how much money do you need? How much do you expect to earn? If you’ve already started, where is your revenue at now?

Step 2: Do your market research homework

The next step in writing a business plan is to conduct market research . This involves gathering information about your target market (or customer persona), your competition, and the industry as a whole. You can use a variety of research methods such as surveys, focus groups, and online research to gather this information. Your method may be formal or more casual, just make sure that you’re getting good data back.

This research will help you to understand the needs of your target market and the potential demand for your product or service—essential aspects of starting and growing a successful business.

Step 3: Set your business goals and objectives

Once you’ve completed your market research, you can begin to define your business goals and objectives. What is the problem you want to solve? What’s your vision for the future? Where do you want to be in a year from now?

Use this step to decide what you want to achieve with your business, both in the short and long term. Try to set SMART goals—specific, measurable, achievable, relevant, and time-bound benchmarks—that will help you to stay focused and motivated as you build your business.

Step 4: Plan your business strategy

Your business strategy is how you plan to reach your goals and objectives. This includes details on positioning your product or service, marketing and sales strategies, operational plans, and the organizational structure of your small business.

Make sure to include key roles and responsibilities for each team member if you’re in a business entity with multiple people.

Step 5: Describe your product or service

In this section, get into the nitty-gritty of your product or service. Go into depth regarding the features, benefits, target market, and any patents or proprietary tech you have. Make sure to paint a clear picture of what sets your product apart from the competition—and don’t forget to highlight any customer benefits.

Step 6: Crunch the numbers

Financial analysis is an essential part of your business plan. If you’re already in business that includes your profit and loss statement , cash flow statement and balance sheet .

These financial projections will give investors and lenders an understanding of the financial health of your business and the potential return on investment.

You may want to work with a financial professional to ensure your financial projections are realistic and accurate.

Step 7: Finalize your business plan

Once you’ve completed everything, it's time to finalize your business plan. This involves reviewing and editing your plan to ensure that it is clear, concise, and easy to understand.

You should also have someone else review your plan to get a fresh perspective and identify any areas that may need improvement. You could even work with a free SCORE mentor on your business plan or use a SCORE business plan template for more detailed guidance.

Compare the Top Small-Business Banks

Data effective 1/10/23. At publishing time, rates, fees, and requirements are current but are subject to change. Offers may not be available in all areas.

The takeaway

Writing a business plan is an essential process for any forward-thinking entrepreneur or business owner. A business plan requires a lot of up-front research, planning, and attention to detail, but it’s worthwhile. Creating a comprehensive business plan can help you achieve your business goals and secure the funding you need.

Related content

• 5 Best Business Plan Software and Tools in 2023 for Your Small Business
• How to Get a Business License: What You Need to Know
• What Is a Cash Flow Statement?

Best Small Business Loans

5202 W Douglas Corrigan Way Salt Lake City, UT 84116

Accounting & Payroll

Point of Sale

Payment Processing

Inventory Management

Human Resources

Other Services

Best Inventory Management Software

Best Small Business Accounting Software

Best Payroll Software

Best Mobile Credit Card Readers

Best POS Systems

Best Tax Software

Stay updated on the latest products and services anytime anywhere.

By signing up, you agree to our Terms of Use  and  Privacy Policy .

Disclaimer: The information featured in this article is based on our best estimates of pricing, package details, contract stipulations, and service available at the time of writing. All information is subject to change. Pricing will vary based on various factors, including, but not limited to, the customer’s location, package chosen, added features and equipment, the purchaser’s credit score, etc. For the most accurate information, please ask your customer service representative. Clarify all fees and contract details before signing a contract or finalizing your purchase.

Our mission is to help consumers make informed purchase decisions. While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers. For more information, please see our  Privacy Policy Page . |

© Business.org 2024 All Rights Reserved.

Business growth

Business tips

Business startup checklist: How to launch a startup step by step

Checklist for starting a business

1. Write a business plan

Parts of a business plan.

Depending on the complexity of your business idea, a business plan can be as short as a page or as big as a thick, data-packed document. No matter how simple or complex, every business plan should have at least a few key parts:

An executive summary , or a top-level outline of everything in the business plan.

A market analysis that evaluates where your business stands in relation to competitors, target customers, and industry trends.

A description of your products or services.

Financial projections like pricing and sales strategy, profit goals, and investor details.

An operational overview laying out the logistical "how"s of your business, including logistics, distribution, and production plans.

Business planning software

If you have any basic business experience or know-how, you can probably get through writing a business plan on your own, but if you're feeling totally lost or if you just want something to help move you through the steps more efficiently, business plan writing software might be the way to go. 

2. Estimate your startup costs

Calculating your startup costs will help you appeal to investors and estimate when your new business will start to become profitable. 

Types of startup costs

To begin, you'll need to calculate your exact startup costs. These may include:

One-time startup costs: state business registration fees, lease deposits, etc.

Labor costs: your salary plus worker salaries

Overhead costs: monthly office rent, utilities, taxes, computer equipment, production costs 

Start saving

Just like homeowners need an emergency fund for when the roof starts leaking, you also need an emergency fund for your new business. How much you need depends on the size of your operation and whether you're keeping your current job or going all-in on your new endeavor. It takes most startups at least a few months (and usually more) to become profitable, so if your startup is going to be your main source of income, you'll need at least a few months of operating expenses plus your own living expenses stashed away.

Find funding

3. register your business.

Even if your company is fairly small, there may be specific requirements in your state or county that aren't covered here. No matter what, make sure you do your own research with local and state governments or consult with a lawyer to determine the legal requirements that apply to you.

Pick a business structure

Business structures boil down to four main types: sole proprietorships, partnerships, limited liability companies, and corporations. For legal and tax purposes, decide which type you'll operate under—though you can always switch to a different business type as your company grows.

Sole proprietorships: This is the simplest type of business to start and run. It means that you are the company, and all assets and debts of the company are yours too. This also means you'll be personally liable for all business obligations like lawsuits or unpaid debts, so this is the riskiest business structure. 

Partnerships: T hese are like sole proprietorships, except there's more than one owner. Co-owners typically structure their business relationship with partnership operating agreements. Partners split the company's legal and financial obligations and also share in the profits.

Limited Liability Companies and Partnerships (LLCs and LLPs): When you form an LLC or LLP, you work as a "member" of the company, along with any company partners. If the company goes into debt or gets sued, your personal assets are protected. Compared to corporations, there's less paperwork and smaller startup costs.

Corporations: When you incorporate, you create a separate legal entity that owns all of the assets and liabilities for the company. Corporations are usually more attractive to outside investors—you can "go public" with an initial public offering (IPO) and raise money through selling stock in the company. 

Choose a business name

If you plan to register a trademark on your business's name, keep in mind what can't be trademarked:

Any person's name who hasn't given expressed permission

Swears or other offensive content

Government flags and insignia

Your name also needs to meet the U.S. Trademark Office's requirements for "distinctiveness," which just means your trademark needs to be unique enough to avoid confusion between yourself and other similarly named businesses.

Register your company

All businesses except sole proprietors with no employees must register with the IRS and obtain an Employer Identification Number (EIN). This is your company's federal tax identification, which you'll use when paying taxes, opening a bank account, applying for business licenses, and hiring employees. 

4. Open accounts and obtain permits

With your business plan in hand, it's time to lay the operational and financial groundwork to get your company off the ground. 

Open a company bank account

Get licenses and permits, find out if you need a sales tax permit.

If you sell physical products and you operate in a state that collects sales taxes, you likely need to register for a Sales Tax Permit. Most states administer these permits for free or for a nominal fee.

5. Set up a financial accounting system

Money can get complicated very quickly, so you want to have an automated system for financial accounting, budgeting, and documentation before you start making any sales. 

Basic bookkeeping 101

Income statements

Balance sheets

Cash flow statements

Bills and invoices

Quarterly financial statements

Tax returns

Understand your tax liability

If you have employees, you'll also need to keep in mind that employee taxes are paid to the government by the employer. If you've ever looked at your own pay stubs, you'll know that each includes a record of what taxes were taken out of your paycheck. Those taxes aren't taken by the government directly—they're taken out by the employer, who is then responsible for sending employees' taxes to the IRS.

6. Buy business insurance

As soon as you hire employees, open a physical location, or begin to scale your business, you'll need liability insurance of some sort. General liability insurance covers you in case someone is injured on your property or as a result of your company's activities.

Additional policies that are common for new businesses include:

Professional liability: Covers you in case an error or omission on your part costs your clients money.

Workers' compensation: Covers medical expenses and lost wages for employees who are injured while working. 

Business interruption insurance: Helps replace lost revenue if your business is forced to close temporarily due to a natural disaster or other event.

Property insurance: Covers your physical property, from company equipment to office or warehouse space.

7. Create a management system

For a single-person business, a management system can be as simple as a set of to-do lists for keeping track of budgets and schedules. Larger businesses will need to formalize processes for managing workflows, finances, schedules, team organization, and more.

Management setup

When getting your management system up and running, focus on the essentials. At a minimum, you'll need a structure for managing:

Calendars and scheduling

Customer communications

Budgets, invoices, and other financial documents

Industry-specific KPIs

Purchasing and order fulfillment

Invest in branding and marketing

The fun part, of course, comes at the very end of all the operational logistics. Take some time to think through your marketing strategy before launching your business. At a minimum, you'll need to start with a website, a logo, and social media accounts.

Establishing a brand identity

Consistency is far more important than trying for fancy, versatile, or expensive branding. A company with a simple, casual tone and one or two brand colors and basic designs will do far better than a company that tries out a different tone with each social post.

List of things needed to start a business

Related reading:

This article was originally published in October 2016 by Melanie Pinola and has also had contributions from Amanda Pell. The most recent update was in May 2023.

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Amanda Pell

Amanda is a writer and content strategist who built her career writing on campaigns for brands like Nature Valley, Disney, and the NFL. When she's not knee-deep in research, you'll likely find her hiking with her dog or with her nose in a good book.

• Small business
• Entrepreneurship

Related articles

How to start a successful side hustle

11 management styles, plus tips for applying each type

11 management styles, plus tips for applying...

Keep your company adaptable with automation

How to enrich lead data for personalized outreach

How to enrich lead data for personalized...

Improve your productivity automatically. Use Zapier to get your apps working together.

• Business Plan Checklist

The Business Plan Checklist is a comprehensive guide to help entrepreneurs create an effective business plan. It covers a range of topics, from the basics of business plans to detailed information on each section. It includes a simple set of questions to help entrepreneurs assess if their business plan is complete. Additionally, it provides tips and suggestions for improving the plan and contains links to additional resources. It's an invaluable tool for anyone starting a business or revising their existing business plan. It's easy to follow, and can help entrepreneurs create a plan that meets their needs and get the most out of their business.

• Executive Summary: Provide a concise overview of your business plan..
• Business Description: Describe the nature of your business, including the products or services you offer, the target market, and the competitive advantages you possess..
• Market Analysis: Identify and analyze your target market and assess the potential for your business..
• Organization and Management: Describe the organization of your business, including its legal structure, ownership, management team and key personnel..
• Products and Services: Describe the products and services you offer, how they are priced, and how you will promote them..
• Marketing Plan: Describe your marketing strategy, including how you will attract and retain customers..
• Financial Plan: Provide an overview of your financial projections, including your income statement, balance sheet, cash flow statement, and break-even analysis..
• Funding Request: Outline your funding needs and how you plan to use the funds..
• Appendix: Include any additional information or supporting documents that you believe are necessary..

Checklist Category

• Startup Essentials

You may be also interested in

• Startup Funding Checklist
• Strategic Planning Checklist
• Business Model Canvas Checklist
• Financial Planning Checklist
• Market Research Checklist
• SWOT Analysis Checklist

Frequently Asked Questions

What is a business plan, a business plan is a written document that outlines a company's goals, plans and strategies for achieving them. it is typically created by the company's founders or management team and outlines the company's vision, mission, financial projections, and other important considerations., what information should be included in a business plan, a business plan should include a detailed description of the business, its product or service, its target market, its competitive advantage, its financial projections, and its management team. it should also include a detailed timeline for achieving the goals outlined in the plan., how do i create a business plan, the best way to create a business plan is to start by outlining the company's objectives and goals. from there, you can develop a detailed strategy for achieving those goals. finally, you can include financial projections and other details to help support the plan., when should i review my business plan, business plans should be regularly reviewed and updated to ensure that they remain effective and up-to-date. it is important to review the plan on a regular basis to ensure that it is still in line with the company's goals and objectives..

• Business Plan Checklist

Introduction to Business Plan Checklist:

Small Business Economics  found that  entrepreneurs that take the time to turn their idea into a structured plan are 152 percent more likely to start their business.

Are you bursting with ideas and eager to get the ball rolling on your business venture?

If so, you have come to the right place. 

This business plan checklist will help you transform all of those brilliant ideas into a coherent, organized, and professional business plan. 

Having a business plan will add legitimacy to your idea and will guide you in taking the appropriate steps to enable your business to blossom. 

Writing a business plan shouldn’t be complicated and we are here to help with the whole process.

Before you get stuck in, here is a little bit about us:

Process Street is super-powered checklists. It’s the easiest way to manage your recurring tasks , procedures, and workflows.

Create a checklist template and run individual checklists for each member of your team. You can check tasks off as you work through them, set deadlines, add approvals , assign tasks , and track each team member's progress .

You can also connect to thousands of Apps through Zapier and automate your workflows even more.

Let's get started. 

Complete the following tasks in a step-by-step fashion and you will see how quick (and easy) it is to write a professional business plan. 

Enter your basic information

Update this plan on a Q uarterly Basis. If you are running this checklist as a result of a drastic change within your business then run the checklist as though you are creating a new business plan from scratch. 

Having an up-to-date business plan is CRITICAL for the smooth running of any business. 

We recommend running through this checklist every few months and updating it whenever a change of plan occurs. 

Even if you haven't made any changes it is important to consistently check-in with your mission, values, and goals.  

The following tasks help to keep a record of who is editing the plan and how often. 

One-Page-Pitch:

A One-Page-Pitch is the simplest business plan you can write. 

Think of it as a one-page executive summary of your business. 

It is a great way to sort through all of your thoughts and get them down on paper before you begin writing a standard plan (this comes later in this business plan checklist). 

If you already have a One-Page-Pitch then upload it in the following task.

If not then no worries, just follow the checklist below.

Prepare one-page-pitch

Select the appropriate option from the dropdown below. 

If you have not yet created a OPP then create a document on your computer or on Google Docs. Then follow the subtasks below when creating the OPP.

• 1 Describe your business in one sentence
• 2 Describe the problem your potential customers have
• 3 Describe your solution to the problem
• 4 Explain who your target market/ ideal customer is
• 5 Describe your competitive advantage
• 6 Describe how you will sell to your customers
• 7 Describe what marketing activities you will use to attract customers
• 8 Detail your business model, what are your revenue streams
• 9 List your startup costs
• 10 List your primary goals and milestones that you want to accomplish over the next few months
• 11 Outline whether you wish to run the business alone or with a team/ freelancers
• 12 List any partners and resources you need to help you launch.

Whether you have just created a OPP or you already had one, upload it to this checklist for safe keeping.

Link OR Upload One-Page-Pitch below:

Standard Business Plan:

Why create a Standard Business Plan alongside a One-Page-Pitch?

Whilst a One-Page-Pitch is GREAT for getting your ideas on paper it lacks the components that make a business plan actionable. 

The Standard Business Plan delves deeper into the ways you plan on making your business happen. Most importantly, this plan is what investors and banks will expect to see. 

Are you ready to legitimize and set the infrastructure for your business? 

Remember to follow the tasks in a linear  fashion. 

Let's build your business. 

Define the opportunity

Use the opportunity section of your business plan to demonstrate what sets your product or solution apart from the crowd .

Explain the problem that you’re solving, your solution, who you plan to sell to, and how your product or service fits into the existing competitive landscape.

This section will also give you the opportunity to identify future plans and the vision for your business. 

Determine your mission

Bear all of your previous answers in mind and write a brief mission statement.

Consider the problem you are solving; the customer's needs; your solution to the problem; and how you will benefit. 

Identify future plans

A  vision statement determines the current and future objectives and plans of your business.

A business's vision guides your business in making decisions that should align with its values and goals.  A good vision statement  is short, simple, specific to your business, and leaves nothing open to interpretation. 

Use this section to validate your ideas and identify your future plans.

Prepare your vision statement

Now, briefly summarize your idea, future plans, and what you wish to accomplish with a vision statement. 

Write the Market Analysis:

A target market is a set of individuals sharing similar needs or characteristics that you and your business intend to serve. 

Because markets are constantly changing we have created sub-tasks within this section that allow you to quickly update the marketing analysis of your business plan. 

If this is your first time completing this checklist select:  first run-through from the dropdown menu below. 

If you have already completed this checklist but your business has witnessed big changes then run the checklist from scratch: as though it were the first time. 

Alternatively, select  check-in from the dropdown menu for any recent changes. This selection will save time and will not require you to go through the entire list of tasks within this section. 

Identify customers

Pinpoint who your customers are.

The first step in ascertaining your place within your target market is forming a relationship with your future customers.

Like any relationship, the more you know about someone the more likely you are to know what they want and how they want it. 

Get personal , picture your future customer in detail:

How old are they? What sex do they identify themselves as? What are their tastes? What are their spending habits? 

There are lots more questions you can ask to REALLY get to know your target market.

Remember, the more questions you ask, the closer you get to identify your customer's wants and needs. 

Do some research, then tick each of the boxes once you have the data: 

• 1 Do you know how old your customers are?
• 2 Do you know what sex they identify as?
• 3 Do you know their tastes?
• 4 Do you know their spending habits?

Highlight competitors

Establish your place within the industry. 

Before you embark on your venture you need to know what industry your business falls into; who your competitors are; and where you and slot into the mix. 

Unsure of your industry or your place within it?

A thorough Google search should provide plenty of information for your market analysis. There are websites for business analysis, financial statistics, demographics, trade associations, and just about everything you'll need to complete this checklist and your business plan. 

This section of your business plan requires regular updating. All industries are fluent, ever-changing, and growing. Good business management involves consistent industry analysis. To stay on top of the game you need to know who the key players are. 

Consider what buying factors make a difference in the success or failure of your competitors:

Is it price? Product features? Service? Support? Website? Branding? Online presence? Delivery dates?

Establish keys to success

Consider all the data you have gathered in relation to your customers and your competitors. 

Given the data, what do you think are the vital components in ensuring your business's success? Ideally, you will have between four and six keys to success (KTS).  

Struggling to narrow down your ideas? Here are a couple of examples:

• Excellent product and service that will build and maintain customer loyalty.

• A commitment to continuous improvement and total quality services.

Calculate TAM SAM SOM

TAM – Your total addressable market refers to the overall demand for the products or services your company provides.

SAM – Your serviceable available market refers to the segment of your TAM which you can reach.

SOM – Your serviceable obtainable market is kind of like your actual goal. This is how much of the market in your location you can realistically reach.

For more information on this topic check out this Process Street blog post: What is TAM SAM SOM? How to Calculate and Use It in Your Business.

Use the form fields below to record TAM SAM SOM data.

Risk Assessment:

“A major lesson in risk management is that a 'receding sea' is not a lucky offer of an extra piece of free beach, but the warning sign of an upcoming tsunami.” ―  Jos Berkemeijer

Business risk can be understood as the factors and events that can impact a company's operational and financial performance.

From tsunamis to employees quitting; to pandemics and system failure. Risks can occur at any time and at varying degrees of disastrousness. 

In fact, a lack of risk management strategies causes over 50% of startups to fail within their first four years.

However, all is not lost. 

A thorough risk assessment of the environment surrounding your business is vital in mitigating risks. 

By considering possible risks you develop short and long-term plans that promote the steadfastness of your business. 

Consider any external risks

There are three main components of risk assessment:

• Identifying the specific risks that your business faces.
• Determining the potential impact of each type of risk identified. This is done by comparing the likelihood of occurrence vs. the extent of consequences faced.
• Evaluating how your current resources and expertise can deal with the most significant risks you face 

External factors

Economic Risk: Remember the financial crisis of 2007/8? That is the type of thing you consider when assessing economic risks, along with all changes in the market.

Natural Risk: Think of the tsunami example, this is a natural risk. Natural risk factors include natural disasters that affect normal business operations.

Political Risk: The 2010 crisis in Venezuela shows how political decisions take by governmental leaders can influence your business. Think taxes; currency valuation; trade tariffs or barriers; investment; wage levels; labor laws; environmental regulations and development priorities, can affect your business conditions and profitability.

For guidance on managing risk click here

Consider any internal risks

Internal risks.

Internal risks happen from within your organization.

Human-factor Risk:  All things relating to you or your staff and your ability to work.

Human-factor risks include:

Union strikes

Dishonest employees

Ineffective management or leadership

Failure within the production and supply streams

Failure to pay by clients/customers

Technological risk:  unforeseen changes in the manufacturing, delivery, or distribution of a company's product or service.

Technological risks include:

Failure of systems

Lack of skilled IT staff

Software and server problems

Dated technology and systems

Physical risk: is simply the loss or damage of assets  belonging to a company. 

Market and risk check-in

Consider any changes or developments  within your target market or risk enviroment.

Be sure to consider the following questions. 

• 1 Who are my potential customers?
• 2 What are their buying and shopping habits?
• 3 How many of them are there?
• 4 How much will they pay?
• 5 Who is my competition?
• 6 What have their challenges and successes been?
• 7 What are the internal and external risks?

Accessing the Target Market:

Complete the marketing strategy.

A quick note on the difference between marketing strategy and marketing plan: The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities your business conducts.

Get out there. 

You've established who your target market is and who your key competitors are. The next move is to establish how you plan to reach your customers.

What is a marketing strategy? Y our business's game plan  for reaching your target market. 

A marketing strategy contains:

Value proposition: how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors.

Key brand messaging:  refers to conveying the value proposition and the language used in your content. It’s what makes buyers relate to your brand. 

• Nike : Just do it.
• Subway : Eat fresh.
• Levis : Quality never goes out of style.

Once you have determined your marketing strategy , complete the form fields below.

Data on target customer demographics:  we touched on this when researching the target market. Demographics are subsets of a target market that share particular attributes.

Understand the marketing plan

A marketing plan is operational and outlines a detailed advertising strategy. It details how your business plans to reach customers.

The plan includes details on promotional campaigns you plan to run and how you plan to monitor the effectiveness of these initiatives.

Whilst the following tasks cover the most important steps for a marketing plan there is a lot more you can do to increase your outreach. If you wish to delve deeper into the realm of marketing and planning then click here .

Components of a marketing plan:

• Market research to support pricing decisions and new market entries.
• Platform selection for connecting with customers and promoting your product or service.
• Tailored messaging that targets the demographics within your market.
• Metrics that measure the results of marketing efforts and their reporting timelines.

Plan how to communicate with customers

"The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself." - Peter Drucker, These 10 Peter Drucker Quotes May Change Your World.

Be creative in determining how to communicate with your customers. Think online, digital, radio, trade magazines, blogs, newsletters.

If you are looking for inspiration then have a read through this blog : 

Or this one .. . 

This is also interesting

Definitely check this out.  

*that'll do* 

Once you feel suitably inspired, fill out the tasks below.

• 1 Instagram
• 4 Telephone

Consider tailored messaging

Consider your value proposition and take the same tone that you did when deciding your brand messaging. 

Ever had something tailor-made? Remember the effort that went into customizing that item to be your perfect fit. 

This is what you want to do for each and everyone one of your customers, make them feel as though  you are the perfect fit for them. 

A tailored message is customized for each and every customer. They are great for creating a personal connection with customers and generating new business. 

Identify milestones

Milestones make your business plan specific, and concrete.

Milestones are dates, deadlines, tasks, and budgets.

Examples of milestones:

• When you launch the product/service.
• Open the new store.
• Hire a new person (or expand in general).
• Change locations online or offline.
• Start a new marketing campaign.

Milestones list and categorize what’s supposed to happen—and when it’s supposed to happen.

They include launch dates, review dates, prototype availabilities, advertising, social media, website development, and programs to generate leads and traffic.

The milestones set the plan tactics into practical, concrete terms with real budgets, deadlines, and management responsibilities. They are the building blocks of strategy and tactics. They are essential to  your ongoing plan-vs-actual management and analysis,  which is what turns your planning into management.

As you need tactics to execute strategy, so too you need milestones to execute tactics. Normally you’ll look for a close match between tactics and milestones.

You develop your milestones by thinking through strategy, tactics, and actions you need to take. 

Once you have determined your milestones, use the form fields below to record them. 

Identify metrics

Metrics are performance measurements that you track as part of your regular planning process. 

They are numbers that you gather to analyze and compare. 

The most obvious metrics are in financial reports: sales, cost of sales, expenses, and so on.

Understanding and managing financial reports and numbers closely helps to build accountability in your business.

Identify Product Details:

Input data concerning your product or service.

Hopefully, by this stage in your business plan, you know what your product or service is. In which case the following steps should be self-explanatory. 

Use this section to outline the details of your product.

Write sourcing strategy

When considering where you are going to source your products it is  really important  that you consider three things:

• Delivery time
• Quality control

Another thing to consider is  sustainability.

Climate conscious brands are becoming increasingly popular. Being a sustainable brand means that you can positively influence the environment whilst growing your business at the same time! 

Determine pricing strategy

Pricing strategy  refers to the method you use to  price  your products or services.

A good approach to take is to base the price of your product on production, labor, and advertising expenses and then add on a certain percentage so that you can make a profit.

Use the form field below to input your pricing strategy.

Indicate location and facilities

Consider where your business is based:

• Will your business have an online presence?
• Will you require the use of any extra facilities?
• How do you plan to distribute your product?

Establish Your Financials:

Assess your financial needs. 

What do you need to get your business off the ground? 

The following tasks feature checklists that guide you in getting your finances planned, documented, and organized. 

Remember to upload the final document to this checklist so that everything is stored securely in one place. 

Establish funding requirements

Use the form fields below to determine your business's financial needs.

Complete projected balance sheet

If you already have a projected balance sheet then upload it below and move on to the next task.

If not then follow this checklist to create your Balance Sheet Statement and upload the final document:

Determine your cash flow planning process

If you already have a cash flow then upload it below and move on to the next task.

If not then follow this checklist on The Financial Planning Process and upload/link the final document:

Legalize your business

The legal requirements for launching a business vary depending on your location, the size of the business, the number of employees you have, and so on. 

Research the specific requirements for your business and considering the following: 

• 1 Appropriate licenses and permits
• 2 Sales tax permit
• 3 Business License
• 4 Accounting and record-keeping system
• 5 Insurance

Write the Executive Summary:

Remember the One-Page-Pitch you wrote, this is a re-draft of that. 

Take everything that you have inputted thus far into account when writing your executive summary. 

Talk about the problem you are solving, what your solution is (your product or service usually), the market, the competition, and some key financial highlights. 

Prepare executive summary

Use this task to guide you in preparing your executive summary.

Utilize the subtasks below to ensure you include all of the required information. 

• 1 A summary of my business.
• 2 A summary of my products/services.
• 3 Your mission statement.
• 4 Your vision statement.
• 5 Summary of your organizational structure.
• 6 Summary of your target market and ideal customer.
• 7 Evaluation of the external and internal risks.
• 8 Summary of the future of my business and my industry.
• 9 Summary of my financial data and projections.
• 10 Summary of legalities.

Upload your executive summary in the appropriate form field below. 

Your Standard Business Plan:

Create a standard business lan.

Create a document either in Google Docs or on your computer.

Input the following headings into the document to organize your business plan:

Opportunity

Market analysis, risk assessment, marketing strategy and plan, product details, executive summary.

The following steps will gather all the data from this checklist. Copy and paste the data from each of the sections into your document.

Then upload or link the document. 

Basic Information

{{form.Your_name}}

{{form.Role_within_the_business}}

{{form.Today's_date}}

{{form.Problem_to_be_solved}}

{{form.Unmet_customer_needs}}

{{form.Customer_benefits_of_solving_problem}}

{{form.Proposed_solution_to_the_problem}}

{{form.Business_benefits_of_solving_the_problem}}

{{form.Mission_statement}}

{{form.Validate_idea_2}}

{{form.Identify_future_plans_2}}

{{form.Four_things_to_accomplish}}

{{form.Vision_statement}}

{{form.Potential_customers_2}}

{{form.Customers_buying_habits}}

{{form.Amount_of_customers_in_your_target_market}}

{{form.Amount_customers_are_willing_to_pay}}

{{form.Your_industry}}

{{form.Current_size_of_your_industry_2}}

{{form.Competitors_within_your_industry_2}}

{{form.Identify_lead_competitors_2}}

{{form.Competitors_challenges/successes}}

{{form.Buying_factors_within_your_industry}}

{{form.Calculate_TAM}}

{{form.Calculate_SAM}}

{{form.Calculate_SOM}}

{{form.Identify_KTS}}

{{form.Internal_risks}}

{{form.Impact_of_internal_risks}}

{{form.How_internal_risks_will_be_managed}}

{{form.External_risks}}

{{form.Impact_of_external_risks}}

{{form.How_external_risks_will_be_managed}}

{{form.Recent_changes_or_developments_within_your_industry}}

{{form.Value_proposition}}

{{form.Ideas_for_branding_message}}

{{form.Customer_demographics}}

{{form.Summarize_data_to_include_in_plan}}

{{form.Select_which_social_media_platforms_you_will_use}}

{{form.Social_media_strategies_you_intend_to_use}}

{{form.Select_direct_communication_methods}}

{{form.Use_of_alternative_communication_methods}}

{{form.Plans_for_promotional_campaigns}}

{{form.Establish_product_offerings}}

{{form.Messaging_you_will_use}}

{{form.Product_or_service}}

{{form.Competitive_advantage_of_product}}

{{form.Sourcing_strategy}}

{{form.Pricing_structure}}

{{form.Location}}

{{form.Facilities}}

{{form.Plans_for_distribution}}

{{form.Will_your_business_require_extra_funding?}}

{{form.Source_of_funds}}

{{form.Use_of_funds}}

{{form.Financial_strategy_for_the_future}}

{{form.Legal_requirements_and_measures_to_be_taken}}

{{form.Copy_and_paste_executive_summary}}

Use the form field below to upload your first d

Send business plan for review

Utilize the email widget to send the document for review. Getting someone to review your business plan is a key step in creating a professional and error free document. 

Upload final sstandard business plan

Congratulations!

You have completed the checklist and created your business plan.

Once you have finished editing the document be sure to upload/link it here so that it is stored in a safe place. 

• Bplans Blog - How to Write a Business Plan: Use This Checklist to Keep Yourself on Task 
• Sba.gov - How to Write A Business Plan
• Bplans Blog - Industry Analysis: Know Your Industry Before You Start Your Business 

Lori Hubbard - Why Is Identifying the Target Market so Important to a Company?

• Bplans Blog - How to Write a Market Analysis 
• Effectuation.org - The Multiple Effects of Business Planning on New Venture Performance
• Larry Myler - 7 Ways To Make Your Business Stand Out In A Crowd Of Competitors 
• AppSuccess - Bussiness Plan PDF
• Minutehack - Why Your Startup Should Use A Risk Assessment 
• Investopedia - How Companies Can Reduce Internal and External Business Risk 
• Process Street - Marketing Process Toolkit: 10 Checklists to Crush Your Competition | Process Street | Checklist, Workflow , and SOP Software
• Neil Patel - 20 Uncommon Marketing Strategies That'll Kickstart Your Startup 

Related Checklists:

Related checklists.

• Brand Strategy Template Checklist
• Amazon Trends Analysis Checklist
• Monthly Cash Flow Plan Checklist
• Social Media Report Template Checklist
• Ecommerce SEO Checklist
• Neil Patel’s: Website Funnel Analysis Checklist
• PPC Report Template Checklist
• Quarterly Strategic Marketing Process
• Sales Training Process Checklist
• Weekly Sales Prospecting Checklist
• Cold Calling Checklist
• BANT Sales Qualification Call Process
• Sales Presentation Template
• Sales Pitch Planning Checklist
• Closing the Sale Checklist
• Order Processing Checklist
• Monthly Sales Report
• Product Launch Checklist
• Ecommerce Product Listing
• Inventory Management Process
• Order Fulfillment
• Cash Flow Report
• Creating an Invoice
• Business Tax Preparation Checklist
• Individual Tax Preparation Checklist
• Etsy Store Setup
• WooCommerce Setup
• Accounting Process
• Business Process Management Guide 
• Free Small Business Software 
• Customer Feedback
• Customer Support Process Checklist
• Quality Control 

Take control of your workflows today.

More templates like this.

Original text

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

• Netherlands

Crafting a Winning Business Plan: Your Step-by-Step Checklist for SMEs

Required field

It seems that it\'s not a valid email. Try one more time :)

It seems that it\'s not a valid name. Try one more time :)

The importance of a well-structured business plan

Understanding your target audience and market, business plan checklist, key elements of a winning business plan, tips for crafting an effective business plan, using business plan templates and resources, seeking professional assistance for business plan creation, reviewing and updating your business plan regularly, conclusion and next steps for smes.

• Blog Main →
• Incorporation →
• Business plan

a. Company overview

• What is the name of your company, and what does it do?
• When was your company established, and who are its founders?
• What is your company's mission statement and vision?
• What are your company's core values and guiding principles?
• What legal structure does your company operate under (e.g., sole proprietorship, partnership, corporation)?
• What are your company's primary products or services, and what sets them apart from the competition?

b. Market analysis

• What is the size and growth rate of your industry, and what are the key market trends?
• What is your target market, and what are their demographics, psychographics, and pain points?
• Who are your main competitors, and what are their strengths and weaknesses?
• What is your competitive advantage, and how will you differentiate your products or services?
• What are the barriers to entry in your industry, and how will you overcome them?

c. Marketing and sales strategy

• What are your marketing objectives, and how will you measure their success?
• What marketing channels and tactics will you use to reach your target audience?
• How will you position your products or services in the market, and what is your unique selling proposition?
• What is your pricing strategy, and how does it compare to your competitors' pricing?
• What is your sales process, and how will you train and support your sales team?

d. Management and organization

• Who are the members of your management team, and what are their roles and responsibilities?
• What is your organizational structure, and how does it support your business objectives?
• What are your plans for recruiting, training, and retaining employees?
• How will you maintain a positive company culture and promote employee engagement?

e. Financial plan and projections

• What are your historical financial statements, including balance sheets, income statements, and cash flow statements?
• What are your financial projections for the next three to five years, including projected revenue, expenses, and profits?
• What are your break-even analysis and profitability ratios?
• What are your plans for financing your business, and what are the potential sources of funding?
• What are the key financial risks and how will you mitigate them
• A clear and concise executive summary that provides an overview of your business, its goals, and its strategies.
• A detailed company overview that highlights your company's mission, vision, and core values.
• A thorough market analysis that demonstrates your understanding of your industry, target audience, and competition.
• A comprehensive marketing and sales strategy that outlines your objectives, tactics, and unique selling proposition.
• A strong management and organization section that showcases your leadership team and company culture.
• A robust financial plan and projections that provide a realistic outlook on your company's growth and profitability.
• Keep your business plan concise and focused, avoiding unnecessary jargon and fluff.
• Use clear and straightforward language that is easy to understand.
• Back up your claims with data, research, and evidence.
• Be realistic in your projections and assumptions, acknowledging potential challenges and risks.
• Regularly review and update yourbusiness plan to reflect changes in your industry, market, or company.

Business Plan Checklist

• By Jake R Brady on Dec 22, 2011

• Gather your basic financial statements
• Provide documentation Financial statements are ;formal records of your business' financial activities. There are four basic statements:
• Income statement: Your bottom line subtracting costs from revenue to come up with net profit
• Balance sheet: A financial snapshot that shows what you own, what you owe, and what your company is worth
• Cash flow statement: A cash monitor that follows the flow of cash in and out of your company
• Budget: Your financial forecast that indicates where you plan to make and spend money
• Determine your audience
• Identify customers and the competition This is a critical part of a successful business plan. ;Incorporate research on both groups.
• Ask these questions of customers: Who is buying, what do they buy, and why ;do they buy?
• Ask these questions of competitors: How big are they, which customers are they after, and what is their strategy?
• Incorporate these elements
• Executive summary
• Company overview
• Business environment
• Company description
• Company strategy
• Financial review
• Action plan
• Consider these topics
• Plans: Company mission, vision, goals, and objectives that all work together
• Organization: A structure for your company that makes sense
• Procedures: Efficient and effective ways of doing things
• Leadership: An ability to influence and encourage others around you
• Skills: The talents and expertise your people need to succeed
• Culture: Beliefs and attitudes that lead to doing the right thing
• Consider the other factors on this list of business-planning essentials:
• Get everyone involved in setting goals and objectives
• Learn all you can about your customers
• Understand who your competitors are
• Identify your strengths and weaknesses relative to opportunities and threats
• Determine which capabilities you absolutely need to succeed
• List all the things you do that add customer value
• Make sure that you do your financial homework
• Imagine several different versions of your company's future
• Avoid business failure
• Do your research, and prepare If you're not prepared, your business will likely fail.
• Establish a long-term company vision Be sure to establish and follow clear goals and objectives to meet the vision.
• Prepare for change Stay flexible and you will succeed.
• Focus on the customers And whatever you do, don't underestimate the competition.
• Be a strong leader Communicate well, and often.
• Share via: Twitter , LinkedIn , Facebook , Whatsapp
• 46 views today
• 59 uses today

A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.

• Keep your focus on these three things:
• Cut costs to the bone
• Offer something unique
• Focus on one customer group

Related Checklists

By Jake R Brady

By Startup Checklist

By Checklister

More Related Checklist Templates

By Campbell Rodriguez

By Fae Fisher

More Checklist Templates

"business plan checklist" not suitable, search the world's largest free library of checklist templates.

• Skip to navigation
• Skip to main content

How to write a business plan

The business plan is a strategic document that summarises the plans you have for your business. It allows you to examine whether your plans are viable and whether a market exists for your product or service.

On this page

What is a business plan, business plan preparation, using a business plan template, business plan checklist, tips for writing a business plan.

What is a business plan and why write one? A business plan is not mandatory, but is often essential if you are thinking about seeking finance for your company. It also forces you to make certain choices and helps you avoid overlooking any important issues. Banks and funders often ask for your business plan before they grant you a loan or invest in your business.

Your idea is the basis for your future business. Perhaps you have been thinking about this for quite some time now, but have not yet put it into writing. Try to write your idea down in no more than a few sentences. Refine your idea as far as you can. In effect, this is the start of your business plan. Once you have succeeded in explaining your idea in just a few sentences, you will notice that writing a business plan becomes a lot easier, as it provides sharper focus. You can also give it to others to read to get tips and feedback.

A business plan template can prove useful if you are thinking about drafting a business plan yourself. Sample business plan templates are available online for download, for instance from the Qredits website . Alternatively, you could hire a consultant to write your business plan for you.

A business plan should address the following issues:

• Your idea – described in concrete terms.
• Your financial plan – how much money will you need and where will this come from?
• Your organisational plan – how will you set up your administrative system and arrange your insurance cover?
• Your marketing plan – who are your customers and your competitors?
• Business details – describe in concrete terms how you intend to put your idea into practice.
• Personal details – information about your entrepreneurial skills and/or business acumen.
• Use a template; you can find various business plan templates online.
• Start with a short summary or introduction.
• Set aside plenty of time to write your plan.
• Be realistic and honest.
• Ask others for feedback.

Related articles

• Watch the video: Registering and Starting up your business
• Registering with the Netherlands Chamber of Commerce
• A mission, vision, and strategy

Questions relating to this article?

Please contact the Startup Information Desk, KVK

• Skip to Main Content
• Skip to Footer

Starting a Business

When starting a new business, there are many important decisions to make and many rules and procedures that must be addressed. While there is no single source for all filing requirements, the following steps have been developed to assist you in starting your business.

It is helpful to begin with a business plan. A business plan is a blueprint of every aspect of your business. Sales, Marketing, Advertising, Promotion and Location are just some of the categories to consider when creating a plan. Go to the U.S. Small Business Administration website to find a tutorial on how to create a business plan.

If you would like help deciding on a location for your business, contact the California Business Investment Services unit of the Governor’s Office of Economic Development (GO-Biz) . The California Business Investment Services unit provides tailored site selection services for businesses, real–estate executives, and site selection consultants.

Choose a business structure. A brief overview of the following types of legal business structures available in California can be found on our Entity Types website:

• Corporation
• Limited Liability Company
• Limited Partnership
• General Partnership
• Limited Liability Partnership
• Sole Proprietorship

Your next step will be to file your tax and employer identification documents .

Most businesses require licenses or permits in order to operate. Please click on each of the resources below to determine if your business requires any licenses or permits.

• CalGOLD (The Gold Standard For Permit Assistance)
• Department of Consumer Affairs

Additional Resources

For additional resources on how to start a business, visit  Starting a Business Checklist webpage and click on the Starting a New Business in California (PDF) brochure.

Resources for People with Disabilities

Department of Rehabilitation Business Enterprises Program Self Employment Program Assistive Technology

California Department of General Services California Commission on Disability Access

U.S. Department of Labor Office of Disability Employment Policy Self-Employment & Entrepreneurship

Social Security Administration Ticket to Work Welcome to the Ticket to Work Program!  Plan to Achieve Self-Support (PASS)

U.S. Small Business Administration (SBA) Entrepreneurship Resources for People with Disabilities Starting & Managing

Go-Biz How to Start-Up a Small Business in California

USAGov Start Your Own Business

Resources for Veterans

California Department of Veterans Affairs (CalVet) Veteran Business Ownership and Resources Disabled Veteran Business Enterprise (DVBE) Program Get Certified as a DVBE (Disabled Veteran Business Enterprise)

U.S. Small Business Administration (SBA) Veteran-Owned Businesses Veteran Assistance Programs Office of Veterans Business Development

US Department of Veteran Affairs Get support for your Veteran-Owned Small Business Veteran Entrepreneur Portal VetBiz

Resources for Women and Minority Groups

U.S. Small Business Administration (SBA) Women-Owned Businesses Women's Business Centers

California Commission on the Status of Women and Girls Programs

U.S. Small Business Administration (SBA) Minority-Owned Businesses Business Guide

California Office of the Small Business Advocate Community Partner Resources

California Public Utilities Commission Certification 

US Department of Commerce  Minority Business Development Agency

Disclaimer: The information and links to various websites, including various non–governmental sites, are provided for your convenience. The information on this website is constantly updated; however, there may be omissions or additional requirements not represented here. This is unintentional and does not exempt any individual or institution from complying with the laws and regulations of the State of California and the federal government. Inclusion of links to other websites is not an endorsement of those sites by the California Secretary of State, the State of California or the federal government.

Related Links

• Legislation
• California Codes
• California Regulations
• Private Service Companies

Receive Updates

• Annual Report
• EDPNC Careers
• Invest in EDPNC

• Infrastructure
• Low Cost of Doing Business
• Workforce & Education
• Clean Energy
• Quality of Life
• Network of Executives
• Advanced Manufacturing
• Automotive & EV
• Financial Services & Fintech
• Food & Beverage Manufacturing
• Furniture Manufacturing
• Life Sciences
• Plastics & Chemicals
• Textiles & Nonwovens
• Find a Site Now
• Site Search
• State Comparison Map
• Site Selection FAQs
• Certified Sites
• Explore Regions
• Mountains Region
• Piedmont Region
• Coastal Plain Region
• From Germany
• From the United Kingdom
• From France
• From Israel

Start a Business

• Grow an Existing Business
• NC Business FAQs
• Start Exporting
• STEP Funding Program
• Export Assistance FAQs
• NC Career Resources

Home Get Business Support Start a Business

From entrepreneurs to small businesses, our team of Small Business Advisors connect clients with information they need from state and local resources.

If you have big dreams, you've come to the right place..

Working in partnership with the North Carolina Department of Commerce, Small Business Advisors offers free one-on-one consultations to anyone starting a new business in North Carolina.

Our team can answer your questions and help you navigate topics like regulatory requirements, licensing stipulations, small business training and more. The guidance provided by Small Business Advisors is not intended to replace formal legal or accounting advice.

Business Planning Checklist

Step 1: create a business plan.

Turn your idea into a written, viable plan of action to help you obtain loans and be successful.

Step 2: Decide on a Business Structure

Be sure to carefully consider the management, structural, and tax implications of your decision.

Step 3: Get License Requirements

The state of NC doesn’t issue a single business license, but you may be subject to other requirements.

Step 4: Gather Tax Information

Taxation for small businesses depends on the size and structure of your business.  

Step 5: Identify Source of Financing

Discover financial resources available for small business owners in N orth Carolina .  

Step 6: Learn Employer Responsibilities

Learn how to register as an employer, for unemployment insurance , and for worker’s compensation insurance.  

Small Business Resources

Business Forms

The forms needed to start or register your business in North Carolina are available here.

Sales & Marketing Resources

The ability to sell or promote your products and services is critical to your success. By expanding your markets, diversifying your products and tapping into...

Financing Resources

Finding sources of capital for your business start-up can be confusing and difficult. Here you'll find basic information on the various resources available for individuals...

Federal Programs

Programs offered by the government to help you get your business start and grow your small business.

Contact EDPNC Small Business Advisors

How can we help you, how do i start a business in north carolina.

The EDPNC Small Business Advisors are the go-to resource for starting a business in North Carolina. Using the Business Planning Checklist, you can start a business easily.

Have questions or need help getting started? Connect with one of our Small Business Advisors for a customized consultation, detailed state license information and contacts for the city, county and federal governments appropriate to your business needs. The team in available Monday through Friday between 8:30 am to 4:00 pm at 800.228.8443

Contact Small Business Advisors

How do i acquire a business license or permit.

North Carolina no longer has a state-issued generic business license that will ensure compliance with all requirements. Some businesses may be subject to several state requirements while others may not be subject to any. There are nearly 950 regulatory, state-issued and occupational licenses and permits, 319 occupational licenses, 498 business licenses, and 80 business/occupational licenses. In addition, a local license may be required for your business.

Have questions or need help getting started? Connect with one of our small business advisors for a customized consultation, detailed state license information and contacts for the city, county and federal governments appropriate to your business needs. The team in available Monday through Friday between 8:30 am to 4:00 pm at 800.228.8443

What else should I consider before starting a business in North Carolina?

Here is what you should consider when starting your business:  

• Consult with an accountant for bookkeeping and tax purposes.  
• Consider obtaining insurance.   
• Review contracts with legal counsel.  
• Review applicable regulations (OSHA, EPA, Labor, etc.).  
• Register trademarks or patents.  
• Develop policy and employee handbook.  
• Join trade associations and chambers of commerce.  

Have questions or need help getting started? Connect with one of our small business advisors for a customized consultation, detailed state license information and contacts for the city, county and federal governments appropriate to your business needs. The team is  available Monday – Friday between 8:30 am to 4:00 pm at 800.228.8443.  

Need More Help?

Monday-Friday 8:30 am to 4:00 pm.

Email [email protected]

Phone 800.228.8443

By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

• Book a Speaker

Employee Onboarding Guide

Onboarding definition & overview.

Last updated: May 15th, 2024

Quality onboarding is crucial for new employees' long-term success and organizational productivity. Learn why a solid employee onboarding process can make a significant impact on employee experience and retention, plus innovative ideas to approaching welcoming new staff.

Onboarding Guide Navigation

> Definition & Overview

What Is Onboarding?

Onboarding is the process of integrating new employees into an organization. It includes the orientation process and opportunities for new hires to learn about the organization's structure, culture, vision, mission and values. Onboarding can span one or two days of activities at some companies; others offer a more extensive series of activities spanning months. 

Onboarding is often confused with orientation. While orientation is necessary for completing paperwork and other routine tasks, onboarding is a comprehensive process involving management and other employees and can last up to 12 months. 

Why Is It Important to Get Onboarding Right?

All new employees are onboarded—but the quality of the onboarding makes a difference. Too often, onboarding consists of handing a new employee a pile of forms and having a supervisor or HR professional walk the employee around the premises, making introductions on an ad hoc basis. When onboarding is done well, however, it lays a foundation for long-term success for the employee and the employer. It can improve productivity, build loyalty and engagement, and help employees become successful early in their careers with the new organization.

A study by  Gallup  showed that while only 12 percent of employees felt their company did a great job with onboarding, those employees were nearly three times as likely to say they have the best possible job. Overall, only 29 percent of new hires felt they were prepared and supported to excel in their new role. This leaves a lot of room for improvement.

Other studies consistently show a positive correlation between engaged employees and a company's profitability, turnover rate, safety record, absenteeism, product quality and customer ratings. An effective onboarding plan offers an ideal opportunity to boost employee engagement by, for example, fostering a supportive relationship between new hires and management, reinforcing the company's commitment to helping employees' professional growth and proving that management recognizes the employees' talent.   For further reading learn  how to optimize the onboarding process  and the importance of good onboarding . 

Relatedly, an  employee value proposition  (EVP) defines the value employees will get from working for a particular organization. It embodies the promises made during recruitment and is lived out every day through company culture. Onboarding gives employees their first look at how an organization's EVP may or may not be realized.

Onboarding Process Summary

While there are many ways to design an onboarding program, some components are integral to the process:

1. Preboarding

Consider inviting new employees to tour the facility, sending informational material, providing care packages, and assigning a buddy to help them integrate before their official start date.

2. Orientation

Introduce employees to the organization's structure, vision, mission, and values; review employee handbook and major policies; complete paperwork; cover administrative procedures; and provide other mandatory training.

3. Foundation Building

Ensure the onboarding process consistently embodies an organization's culture, mission, employee value proposition, brand, and other foundational elements, recognizing that assimilating these values takes time.

4. Mentoring and Buddy Systems

In partnership with hiring managers, enlist mentors or buddies to provide new employees with guidance, assistance, and insights into organizational nuances.

View our full guide on onboarding process steps.

Innovative Approaches to Onboarding

Various components of an onboarding program can be delivered using different approaches and methodologies combined to suit the organization and available resources.

Some employers are using innovative practices, such as games, video, and team-building exercises, to get new hires excited about joining the company. They're also working to make sure people can hit the ground running with functional workstations and equipment. Some examples of this include: 

Facebook has its "45-minute rule," which means all new employees can begin to work within 45 minutes of arriving because all of their systems and devices have been set up before they report for their first day.

Leaders at Suffolk Construction, a national construction firm based in Boston, invite entry-level hires to participate in a variety of team-building exercises, including rowing the Charles River. 

New employees at Bedgear, a Farmingdale, N.Y.-based manufacturer of performance bedding, take a walking tour of downtown Manhattan to visit other retailers that sell customized products, including Warby Parker and Samsung.

View more  original onboarding options, shared from 4 HR leaders . 

Continue Learning About Onboarding

Additional resources:.

• Checklist for Developing Onboarding/New Hire Practices
• New Hire Orientation Checklist
• New-Hire Orientation Process
• New Hire Survey
• New Hire Survey – Remote Employee
• Onboarding Companies and Vendors in the SHRM Vendor Directory  
• SHRM Store resources on  Onboarding

HR Daily Newsletter

New, trends and analysis, as well as breaking news alerts, to help HR professionals do their jobs better each business day.

Success title

Success caption

• +1 (800) 826-0777
• VIRTUAL TOUR
• Mass Notification
• Threat Intelligence
• Employee Safety Monitoring
• Travel Risk Management
• Emergency Preparedness
• Remote Workforce
• Location and Asset Protection
• Business Continuity
• Why AlertMedia
• Who We Serve
• Customer Spotlights
• Resource Library
• Downloads & Guides

A Deming Cycle Approach to Business Continuity Strategy

Building your business continuity strategy on a Design-Test-Reflect-Iterate cycle lays a solid, adaptable foundation to manage dynamic risks.

How to Build Your Business Continuity Strategy

It’s not a question of if but when a business will encounter disruption. Challenges are inevitable, whether natural disasters, cybersecurity breaches, or other unforeseen emergencies. How your company responds will determine its trajectory.

Forty-three percent of small businesses affected by a natural disaster never reopen. But a business continuity strategy can prevent your business from living the statistics. We’ve talked to financial, aerospace, and telecom industry leaders to understand their business continuity strategies. Read on to learn about crafting an adaptable, systemic approach to navigating expected and unforeseen challenges.

Download Our Business Continuity Checklist

A cyclical approach to business continuity.

Business is not static, and neither are the threats to operations. Organizations need dynamic frameworks to navigate uncertainty in an environment characterized by constant change and evolving risks. That’s why many companies turn to the Deming Cycle, also known as PDCA (Plan-Do-Check-Act).

• Plan: Develop a robust continuity strategy
• Do: Execute the preparedness measures
• Check: Assess effectiveness through testing
• Act: Adjust based on feedback for continual improvement

A business continuity strategy ensures your organization can maintain operational resilience during and after a crisis. With a systematic approach, you can manage various disruptions effectively. But first, you need to understand the potential threats to your business and how those threats would disrupt operational continuity.

This assessment process is critical for your initial planning and as an ongoing pulse check to ensure your business continuity strategy is effective—considering how your organization’s vulnerabilities and risks are changing.

• Design: Develop the initial framework
• Test: Implement controls to assess functionality and performance
• Reflect: Evaluate outcomes and identify critical optimizations
• Iterate: Adapt the strategy for improved business continuity management

Better business continuity planning with SAC Wireless

On The Employee Safety Podcast , we spoke with Larry Pomykalski, Director of National Programs & Business Continuity at SAC Wireless. Larry underscores the need to cast a wide net when planning for interruptions. The plan should be broad enough to encompass a broad range of scenarios while maintaining business processes. By continuously evaluating and adjusting plans based on feedback and changing circumstances, it’s possible to minimize business disruption and speed recovery.

Larry notes that while it’s impossible to foresee every disruption, having a variety of plans enables organizations to modify strategies quickly to suit the current situation. By identifying critical business functions and establishing recovery time objectives, businesses can prioritize risks as they develop effective mitigation strategies tailored to their specific needs.

“Remain open-minded; be imaginative about what you can and can’t see impacting your organization.[…] That’s the first step in tracking potential threats,” Larry advises.

1. Design a working business continuity management strategy

Identify stakeholders and plan leaders.

A business continuity management (BCM) team is responsible for implementing your plan, so choosing the right people is vital to success. It’s typically an interdisciplinary team made up of individuals from various departments and roles within the organization, including:

• Business Continuity Manager: This individual leads the continuity program’s development, implementation, and maintenance.
• Risk Management Specialist: They identify, assess, and prioritize risks to the organization’s operations.
• IT Director/Manager: This leader ensures critical IT systems and infrastructure resilience.
• Operations Manager: Their role involves coordinating continuity efforts across departments and ensuring operational readiness.
• Human Resources Manager: They are responsible for developing employee safety, communication, and workforce continuity plans.
• Facilities Manager: This leader addresses physical security and facility-related risks.
• Supply Chain Manager: They are responsible for assessing supply chain risks and developing strategies for continuity.
• Legal and Compliance Officer: Their responsibilities include continuity plan compliance with regulatory requirements and contractual obligations.
• Communications Coordinator: Their main task is to develop communication protocols and channels for internal and external stakeholders during emergencies.
• Team Leaders: These individuals act as boots on the ground, providing direction and guidance to workers on the floor, in the field, or wherever they’re located.

By assembling a diverse and capable team with representation from these key areas, organizations can effectively address all aspects of business continuity planning and enhance their resilience to disruptions.

Assess potential risks and impacts

Only by knowing your risk profile inside and out can you manage and mitigate the risks to business continuity. The more you know, the more proactive you can be.

Assessments come in different forms. A threat or risk assessment considers the potential causes of disruptions, such as natural disasters, cyberattacks, power outages, supply chain interruptions, public demonstrations, public health risks, and many more. On the other hand, a business impact analysis focuses on the impacts that arise from these emergencies and disruptions, such as downtime, travel delays, compromised data, increased costs, facilities damage, delayed or lost income, regulatory fines, reputational damage, and more.

Begin with both types of assessment to understand the vulnerabilities and risks that could threaten business continuity.

Navigate resiliency challenges with regular assessments

Regular vulnerability assessments are crucial to maintaining business continuity, especially in the face of evolving challenges, such as a geographically dispersed workforce and climate-related disruptions. Jeff Dow, Manager of Protection and Resiliency at a major financial organization, highlighted the importance of staying vigilant during a recent interview on The Employee Safety Podcast .

Jeff’s team recognized that transitioning to a hybrid work model, with employees across 49 states, introduced new risks and vulnerabilities. They conducted thorough risk assessments to identify potential threats related to remote work, like extreme weather events.

They concentrated on three assessment methods to adapt their plans supporting business continuity:

Set your recovery time objective (RTO)

When setting a recovery time objective (RTO), you must consider your organization’s specific needs and priorities. Start by evaluating the criticality of each business process or system, considering factors such as customer expectations, regulatory requirements, and financial implications. Determine the maximum tolerable downtime for each function, keeping in mind that mission-critical systems may require a shorter RTO than less essential processes.

Once you’ve defined the RTOs for your key business functions, develop comprehensive strategies to achieve them. This may involve implementing redundant systems, establishing backup procedures, and investing in technologies that minimize downtime. Review and update your RTOs to ensure they remain relevant and aligned with your evolving business needs.

Remember to conduct tests and simulations regularly to validate the achievability of your RTOs and identify areas for improvement in your recovery strategies. Setting realistic and achievable recovery time objectives can enhance your organization’s preparedness for disruptions and minimize their impact on your operations and stakeholders.

Develop plans to prevent, mitigate, respond to, and recover from business disruptions

You might as well consider every version of your business continuity plan (BCP) a rough draft. Until it has been tested, you can’t be sure it’s comprehensive or effective enough to safeguard your business operations. Here are some necessary elements to consider for your dynamic strategy:

• The tools and the team to monitor threats and determine their potential impacts on your organization
• An emergency communication plan and a software system to keep everyone connected during expected and unexpected crises
• Backup plans, equipment, locations, power, and any other redundancies that will keep operations running

Read more about the business continuity planning process on our blog.

2. Test your plan during actual and simulated emergencies

Train employees.

In the previous step, you determined which stakeholders need to be involved in the planning and preparedness efforts, risk mitigation, response procedures, disaster recovery, and any other elements of your business continuity strategy. This next phase involves preparing these people for their responsibilities. Here are suggested trainings tailored to each stakeholder’s role within the business continuity framework:

• Business Continuity Manager: Training should cover developing and maintaining the continuity program, including risk assessment methodologies, plan development, testing protocols, and coordination with departmental stakeholders.
• Risk Management Specialist: Offer detailed training on risk assessment techniques such as scenario analysis, impact assessment, and probability assessment.
• IT Director/Manager: Conduct technical training on data backup and recovery procedures, system redundancy configurations, cybersecurity best practices, and incident response protocols.
• Operations Manager: Provide training on crisis management principles, including incident response procedures, business impact analysis, and resource allocation strategies.
• Human Resources Manager: Offer comprehensive training on crisis communication strategies, employee safety protocols, and workforce continuity planning. Include modules on remote work arrangements, employee assistance programs, and psychological support during crises.
• Facilities Manager: Review building security systems, access control protocols, emergency response drills, and facility maintenance procedures.
• Supply Chain Manager: Provide training on supply chain risk management techniques, including supplier assessment methodologies, inventory management strategies, and alternative sourcing options.
• Legal and Compliance Officer: Cover topics such as data protection laws, industry standards, contractual obligations for continuity services, and legal implications of business disruptions.
• Communications Coordinator: Provide comprehensive training on crisis communication strategies, including message development, media relations, stakeholder engagement techniques, and communication channel management.

By providing detailed and targeted training to each stakeholder, you ensure they have the necessary knowledge and skills to contribute to the organization’s business continuity efforts effectively. Of course, a significant part of that training is testing the skills they’ve learned.

Conduct drills and other exercises

Emergency drills , full-scale simulations, and tabletop exercises can test your preparedness, response, and recovery plans. These exercises allow you to identify weaknesses and gaps in your plans in a controlled environment, enabling you to address them proactively before a real crisis occurs. By simulating various scenarios, you can evaluate the effectiveness of your communication protocols, decision-making processes, and resource allocation strategies.

Involving key stakeholders in these exercises fosters collaboration, enhances coordination, and increases familiarity with their roles and responsibilities during emergencies. Regularly conducting drills and exercises ensures your team remains well-prepared and agile in responding to unexpected events, strengthening your organization’s resilience and ability to navigate challenges effectively.

After-action reviews following exercises, not just actual emergencies, are essential for continuous improvement and learning. These reviews provide an opportunity to evaluate the effectiveness of your response and recovery plans in a structured manner before putting them to the test with your business on the line. By examining what went well and what could be improved, you can identify lessons learned and best practices to incorporate into future planning efforts.

On top of that, conducting after-action reviews fosters a culture of accountability and transparency within your organization, encouraging open communication and constructive feedback among team members. This process allows you to iterate on your strategies and capabilities, ensuring you are better prepared to handle real emergencies when they arise.

Activate the plan as any actual threats or disruptions arise

Hopefully, you’ve been able to prioritize training and exercises before a significant crisis hits. Doing so ensures that your team is well-prepared to execute the plan with confidence and efficiency when it matters most.

However, even if you haven’t had the opportunity to conduct extensive training beforehand, your preparation through drills and simulations will still significantly enhance your response capabilities. Remember to remain agile and adaptable during emergencies, leveraging the knowledge and experience gained from training to make informed decisions and effectively manage the situation.

3. Reflect on the plan’s effectiveness and its need to evolve

Perform after-action reviews.

After-action reviews (AARs) enhance business resilience by providing a structured post-crisis evaluation and improvement framework. These reviews thoroughly examine the response to a crisis or disruption, aiming to identify strengths, weaknesses, and opportunities for enhancement. They allow you to test your business continuity plan and management systems in real-time to address any gaps. Typically conducted shortly after the event, AARs gather input from key stakeholders involved in the response effort, including frontline responders, managers, and support staff.

Conducting an AAR begins with a comprehensive review of the incident, including the timeline of events, actions taken, and outcomes achieved. This retrospective analysis allows participants to understand what transpired during the crisis and how the organization responded. Facilitators guide discussions by prompting participants to reflect on their experiences, share observations, and identify successes and improvement areas.

Central to the AAR process is emphasizing open and honest communication, creating a safe space for participants to voice their perspectives and insights without fear of retribution. This collaborative approach fosters a culture of continuous learning and improvement within the organization. By soliciting feedback from all levels of the organization, AARs capture diverse perspectives, enriching the insights gained from the review process.

Determine gaps and necessary contingency plans

The ultimate goal of conducting AARs is to distill lessons learned from the crisis response and translate them into actionable improvements to the organization’s business continuity plan and risk management strategy. This may involve updating procedures, refining communication protocols, or investing additional resources to address identified gaps. By leveraging the insights gleaned from AARs, organizations can strengthen their preparedness for future crises, enhancing their resilience and ability to navigate adversity effectively.

Boeing’s all-hazards approach to business continuity

An effective business continuity plan relies heavily on the team’s ability to collaborate seamlessly, even across physical and geographic boundaries. On The Employee Safety Podcast , we spoke with Keith Berthiume, Enterprise Emergency Preparedness Program Manager at Boeing, to understand why Boeing is an excellent example of an agile, collaborative approach.

Keith underscores the significance of assembling diverse teams to evaluate impacts, recognize critical needs and functions, and coordinate responses promptly. This real-time collaboration has proven instrumental for Boeing, enabling the company to swiftly adapt and respond to evolving situations, such as the challenges posed by the COVID-19 pandemic.

Boeing’s success highlights the importance of effective communication and coordination within the organization and with external stakeholders, including service providers and off-site teams. Businesses can enhance their resilience and readiness to navigate complex, unforeseen disruptions by fostering collaboration across boundaries.

“Having senior leaders all together on a team is a significant force multiplier because the executives at the highest level of the company are able to ensure implementation of integrated and coordinated response, seamless coordination, and a unified direction from the leadership team,” Keith told us.

4. Iterate on your strategy in light of dynamic risks

Adapt to company changes.

The after-action reviews are what keep the cycle turning. While the advance threat and impact assessments help you align with and prioritize what you know, post-event reviews are about opening up to what you don’t know—or what you didn’t know with the most recent iteration of your plan.

You may only know about certain vulnerabilities once you are in an actual or simulated emergency. So, looking back and acting on those learnings is foundational to business continuity.

Adapt to changing risk

Twenty years ago, businesses rarely considered the effect that a prolonged pandemic could have on their ability to operate. Continuity plans were based more on immediate threats like natural disasters or economic downturns.

However, the landscape has shifted dramatically, emphasizing the need for organizations to adapt and expand their risk management strategies to encompass emerging threats such as pandemics. The global impact of COVID-19 has underscored the importance of proactive planning and preparedness for unforeseen events that can disrupt operations on a massive scale. As businesses navigate the complexities of this evolving risk landscape, it becomes increasingly crucial to prioritize resilience and agility in their continuity planning efforts.

In response to the lessons learned from COVID-19 and other emerging risks, business leaders can take proactive steps to stay ahead of future challenges. To adapt to changing risks, you should:

• Conduct regular risk assessments to identify vulnerabilities.
• Diversify supply chains to mitigate disruptions.
• Prioritize employee well-being and flexible work arrangements.
• Implement cross-training programs to ensure redundancy in critical roles.
• Maintain adequate financial reserves to weather economic uncertainties.
• Strengthen cybersecurity measures for remote work environments by implementing multi-factor authentication, encryption, and regular security training.

Organizations can also make use of various technologies for proactive threat monitoring. Threat intelligence platforms can help them discover cyber risks, while real-time alert tools can keep them ahead of natural disasters or other widespread disruptions.

Strategic Planning to Keep the Wheel Turning

Business continuity planning is not a nice-to-have but a necessity in today’s unpredictable world. Whether it’s a natural disaster, cybersecurity breach, or other unforeseen emergency, the ability to respond effectively can make or break a business. As industry leaders and best practices highlight, adopting a structured approach like the PDCA cycle is essential for building resilience and adaptability.

Learning from business continuity strategy examples, companies can prioritize collaboration, real-time communication, and flexibility in their response efforts. Download our business continuity checklist for a template to help guide you on solid business continuity planning.

More Articles You May Be Interested In

Business Continuity Checklist

Please complete the form below to receive this resource.

Check Your Inbox!

The document you requested has been sent to your provided email address.

Cookies are required to play this video.

Click the blue shield icon on the bottom left of your screen to edit your cookie preferences.

The Ultimate Sales Outreach Checklist for Prospecting and Connecting

In today's competitive market, we are bombarded with sales pitches everywhere—right from the second you start your day until you go to sleep. Cold emails, calls, DMs—everywhere. So, just-another-sales-strategy doesn't get the job done for most businesses.

Mastering the art of sales outreach is crucial for any business looking to thrive. Sales outreach involves more than just making calls or sending emails. It's about strategically connecting with potential clients to foster relationships and drive sales.

Understanding the nuances of effective sales outreach can significantly enhance your team's performance and increase conversion rates . This blog post will guide you through the essential steps of crafting a foolproof sales outreach strategy. You will walk away with a checklist for making sure your sales process is solid and foolproof. So, let’s dive right in!

What is Sales Outreach?

Sales outreach is the process of reaching out to potential customers with the goal of introducing them to your products or services. It's a critical component of the sales cycle, where the aim is to convert prospects into leads and, ultimately, customers.

Here are a few reasons why having a sales outreach checklist is important:

• Increased efficiency
• More structured approach
• Enhances customer targeting
• Consistency in communication
• Better sales KPI tracking
• Better scalability
• Competitive advantage
• Nurtures long-term customer relationships

The Ultimate Sales Outreach Checklist:

Now that you understand how important it is to have a sales outreach strategy, here’s a checklist for you to copy, save, and share with your team.

1. Create Detailed Buyer Personas

Creating detailed buyer personas is the foundation of any effective sales outreach strategy. What’s a buyer persona? It’s a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

These are some of the important things to include in your buyer persona:

• Demographic information: Include age, job title, industry, and geographic location. This helps in understanding who you are targeting and where your marketing efforts should be concentrated.
• Psychographics: Dive into the motivations, goals, and pain points of your potential customers. What drives their buying decisions? What are their primary concerns regarding your product or service?
• Preferred communication channels : Identify where your personas spend most of their time. Is it on LinkedIn, email, or industry-specific forums? Knowing this ensures that your outreach efforts are seen and heard.
• Buying behavior: Understand the buying process of your personas. Are they impulse buyers, or do they perform extensive research? If you’re selling B2B software, how well would your enterprise SaaS pricing fit their budget? This will guide the timing and content of your outreach.

Understanding who your buyers are, what challenges they face, and what solutions they are seeking is crucial for tailoring your outreach efforts.

2. Determine the Best Outreach Channels

Next, you need to ensure your messages reach your target audience effectively. Here’s a breakdown of some of the most effective outreach channels:

• LinkedIn : Ideal for B2B outreach, LinkedIn allows you to connect directly with decision-makers. You can utilize LinkedIn InMail for personalized messages or engage with potential clients by commenting on their posts and sharing relevant content.
• Email : Email remains a powerful tool for outreach because it has high engagement and conversion rates. You can use cold emailing platforms to automate and track email campaigns, making it easier to follow up and gauge interest.
• Phone calls: Sometimes, a direct call can make a significant impact. It’s immediate and personal, perfect for high-value prospects.
• Social media: Platforms like X and Facebook can be useful, especially for reaching out to brands or younger audiences. Social media management tools like Hootsuite or Buffer help schedule posts and track engagement.
• Webinars and virtual events: Hosting or participating in webinars and virtual events can attract and engage potential clients. You can use platforms like Zoom or GoToWebinar that facilitate these interactions and can integrate with your outreach tools to capture leads.
• Direct mail: In an increasingly digital world, sometimes a well-crafted piece of direct mail can stand out.

3. Create a Sales Outreach Plan with Specific Goals

Developing a structured sales outreach plan with specific, measurable goals is crucial for guiding your team's efforts. You can work with an online business coach to create this plan. This plan should outline what you aim to achieve through your outreach and how you intend to do it.

• Set clear objectives: Begin by defining clear objectives for your outreach. Are you looking to increase brand awareness, generate leads, or directly drive sales? Setting specific goals helps tailor your strategies effectively. For instance, if the goal is lead generation, your focus might be on capturing emails and scheduling demos.
• Timeline and milestones: Establish a timeline for your outreach activities. Break down the process into phases, each with its own milestones. This could include initial contact, follow-up communications, and final negotiations. This ensures the team stays on track.
• Choose tactics and tools: Decide on the tactics and tools that will best help you achieve your goals. This might involve a combination of email marketing, social media engagement, and sales dashboards for KPI tracking . Utilize CRM software to manage contacts and automate parts of the outreach process.

Allocate resources: Determine the resources necessary for successful implementation. This could include budgeting for tools and platforms, as well as assigning team members specific roles and responsibilities based on their strengths. This also includes gathering the best sales pitch templates that could work for your buyer persona.

Start your free trial today

Get started in minutes. No credit card required.

Start 14-day free trial Book demo

4. Utilize the Best Possible Prospecting Methods

Your sales outreach efforts need to be targeted and effective. For this, you need to pick the best prospecting methods based on your buyer persona. This also depends on your products/services. For example, channels used for marketing B2B products may be different from the ones used for B2C.

Here are some proven techniques to incorporate into your sales strategy:

• Leverage social selling: Utilize platforms like LinkedIn Sales Navigator to connect with potential clients. Engage with their content, join relevant groups, and participate in discussions. This approach helps build relationships and trust before the first direct contact.
• Cold emailing: Despite its reputation, cold emailing can be highly effective if done correctly. Personalize your emails, make them relevant to the recipient, and always provide value. You can make this easier using AI email writing tools.
• Networking events: Attend industry networking events, conferences, and seminars. These can be invaluable for meeting potential clients face-to-face, understanding their needs, and establishing a connection that can be nurtured online. Remember to keep an e-business card handy to share important information and capture leads easily.
• Referral programs: Encourage existing clients to refer new prospects by offering incentives. A referral from a satisfied customer can significantly increase the likelihood of a successful outreach.
• Content marketing: Produce high-quality, informative content that addresses common pain points or questions in your industry. High-quality videos can help with lead generation . This not only helps in establishing your brand as a thought leader but also attracts potential clients who are seeking solutions.

5. Create a System to Keep Track of Leads

The sales outreach process can get haphazard and leads may slip through the cracks if you don’t have a system to keep track of them. Such a system helps to keep detailed records of each interaction and ensures that no opportunity is missed due to oversight or disorganization.

You can start by choosing a robust Customer Relationship Management (CRM) system that fits the needs of your business. A good CRM will allow you to record every interaction with a lead, schedule follow-ups, and categorize leads based on their interest level, purchase readiness, or other custom criteria. This streamlines the process of delivering tailored proposals and facilitating negotiations.

Pick a sales KPI tracking tool that seamlessly integrates with your CRM. Incorporate automation where possible within your CRM. Automation can help in setting reminders for follow-ups , sending out initial contact emails, and even alerting team members when a lead takes a significant action, like visiting your pricing page.

6. Track Metrics and Gather Feedback to Improve your Outreach Strategy

Tracking metrics and gathering feedback are crucial steps in refining and enhancing your sales outreach strategy. By understanding what works and what doesn’t, you can make informed decisions that lead to better results.

You can use Plecto’s sales dashboards for real-time KPI visualization. You can gamify the entire sales outreach process for your reps and visualize everything inside one single dashboard.

You can start by identifying key performance indicators (KPIs) that are relevant to your outreach goals. These might include response rates, conversion rates, and the average time to close a deal. Tools like Google Analytics, CRM software, and email marketing platforms can provide you with these metrics, offering insights into the effectiveness of your outreach efforts.

Additionally, actively seek feedback from both successful and unsuccessful leads. Understanding why a prospect chose to engage with your company, or why they didn’t—can provide valuable insights. This feedback can be gathered through follow-up emails, surveys, or even direct conversations.

Regularly review and adjust your metrics and feedback collection processes. This continuous improvement cycle will help you stay competitive and ensure that your sales outreach strategy remains effective over time.

And there you have it—a comprehensive sales outreach checklist for you and your team to start using right away. Make sure to tweak the checklist based on your goals and objectives. And remember, using the right tools like Plecto can make your sales outreach much more effective and organized.

Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. He guides through the process of starting and growing a digital business, and riding the wave of digital technology and marketing without getting swept away.

EDUARD KLEIN

International Digital Growth Specialist

Related articles

8 Call Center Management Tips You Need in 2024

Discover the 8 call center management tips that can help you motivate, encourage, and retain your reps – and provide better service to your customers!

A Complete Guide to Sales Activity Tracking

Learn the basics of sales activity tracking and how tracking the right data points can help you make better-informed decisions that will lead to long-term success.

11 Telemarketing KPIs You Should Be Tracking

Discover the 11 telemarketing KPIs you should be tracking if you want to make more data-informed decisions while giving your team measurable targets to work toward.

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.

Please activate JavaScript to enable all features.

You are using an outdated browser. Please upgrade your browser to improve your experience.