creating a sales pitch presentation

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

• It uses the company’s origin story as a storytelling device.
• I like that it communicates the company’s values.
• It differentiates its product from others on the market.
• It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points, and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Why A Short Sales Pitch is A Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

Unique Selling Proposition: What It Is & How to Develop a Great One

5 Tips for a Great Sales Hook, According to Sales Reps

8 Expert Tips for Pitching to Investors

How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]

5 Steps to Telling a Better Story in Your Next Sales Presentation

6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]

6 Types of Sales Pitches Every Salesperson Should Know

The Best Sales Pitch Isn’t a Pitch at All

60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020

Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet

Tailor-made pitch deck templates for every business need

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• Skip to main content

Ultimate Guide to Building a Winning Sales Pitch Presentation + Templates

Published by Kimberley DERUDDER

• Pin this project

An ideal sales pitch presentation can make or break a deal. Similar to giving a speech, a sales presentation should deliver a story . The difference is that your pitch story aims to sell and increase trust in your business.

According to a recent study , people bounce from a sales deck in the first 15 seconds. That doesn’t give you much time to make an excellent first impression. This happens especially if you display your pitch online and can’t build your case individually.

But don’t worry! We love a good challenge. We decided to study what it is that sets great sales presentations apart from the sea of average pitches. It’s safe to assume that we figured it out.

Thus, we’ll go into the nitty gritty details of what makes a good sales presentation and what to avoid as a sales rep. Plus, we’ll give you the best sales presentation templates to help you nail your pitch deck.

What Is A Sales Pitch Presentation?

A sales pitch presentation lets you and your sales team showcase your brand to potential customers. It’s a crucial part of the sales process. It helps you connect with your audience and communicate the value you offer.

The primary purpose of a sales pitch is to engage and persuade your target audience to buy from you.

This involves understanding their needs and presenting your sales pitch in a way that resonates with them. Keep your message clear and simple yet personalized. Capture people’s attention and leave a lasting impression.

What Makes A Sales Pitch Successful?

A successful sales pitch grabs attention, addresses pain points, and convinces potential customers that your product or service is the solution they need.

After careful research, here is our best advice when it comes to crafting a successful sales deck:

• Tell a Story. Engage your audience by sharing relatable stories, success stories, or case studies. These should demonstrate your product’s value.
• Make Your Opening Memorable. Capture attention from the opening slide. Studies show that once people have read the first three pages of your slide deck, they’re more likely to stick to the end. Thus, use eye-catching visuals, a captivating statistic, or a bold statement.
• Research Your Target Audience. Understand their needs using tools like Google Analytics, surveys, or social media insights. Then, tailor your sales presentation pitch. You can also create buyer personas to understand your audience better.
• Address Pain Points. Identify the problems your audience faces and show how you deliver the solution. Picture your brand as a robust and reliable business they can trust with their issues.
• Keep It Short and Sweet. Be concise and avoid overwhelming your audience with too much information. Focus on your sales pitch deck’s most important features and key points. Don’t focus too much on the product features but the story and where your product fits in.
• Use Factual Data. Support your claims with data and statistics to build credibility and trust.
• Apply Marketing Strategies. Use time-tested marketing strategies to build momentum. You can get inspiration from Cialdini’s principles of persuasion (reciprocity, consistency, social proof, liking, authority, and scarcity) to influence decision-making. They can come in handy during a sales presentation.
• Highlight the Solution. Show how your product or service solves the common problem your audience faces.

You’ll engage and persuade your audience using these tactics in your sales presentations. Ultimately, you’ll persuade them to choose your product or service.

9 Tips For Nailing Your Sales Pitch

Assuming you put together the perfect sales pitch, you still have half the battle to win. There’s a lot that comes with crafting a successful sales presentation.

Here are some practical sales presentation tips for nailing your pitch deck and finding a winning angle in the sales process:

• Practice Makes Perfect. Rehearse your sales presentation until you feel comfortable and confident. You could try perfecting your live pitch in the mirror. If you’re uploading the presentation online, get a professional to help you shoot and edit it.
• Create an Elevator Pitch. Create a shorter version of your sales deck in which you highlight the key points and have it ready to go. This can come in handy in case you’re facing a time constraint, or your potential customer wants you to speed up your speech.
• Customize Your Sales Deck. Tailor your sales deck to your target audience’s specific needs and preferences. You can start from a sales presentation outline, but always customize it to whoever you present. You can use a sales presentation template or a sales pitch deck template to get started.
• Be Consistent. Keep your branding and messaging consistent across all your sales materials, from your slide deck to your elevator pitch, website, social media, and more. This helps build trust and credibility with potential customers.
• Use Visual Aids. Support your presentation with visuals like charts, graphs, and images to keep your audience engaged and make complex data easier to digest.
• Leverage Social Proof . Include case studies, testimonials, or success stories from other customers to demonstrate your company’s track record and expertise in your industry.
• Offer a Clear Value Proposition. Make sure your sales pitch highlights the unique benefits of your product or service.
• Address the Feedback & Objections. Anticipate any concerns or objections your potential clients might have and address them in your presentation. Host a short Q&A session at the end of your sales pitches.
• Close with a Call-to-Action. End your sales pitch with a clear call to action that guides your audience through the buying process. Encourage them to take the next step.

Incorporating these tips into your sales pitch presentation will increase your chances of winning over potential customers and closing more deals . Good luck!

The Don’ts Of A Sales Presentation

Let’s assume you’ve ticked all boxes when it comes to nailing your business presentation. Everything should go according to the books. Still, what if something comes up?

Here’s a tip: Don’t just focus on doing everything right; keep an eye on not doing something wrong. This way, you’re prepared from both perspectives.

Here are some crucial points to avoid when crafting your sales presentation:

• Don’t Ignore Your Audience. Failing to research your market can result in a less effective sales presentation. Also, notice their live behavior and responses and adapt as you present. You don’t have to stick to a script if it’s not working.
• Avoid Overloading Information. Present only the most crucial points in your sales deck, keeping it short and focused. Too much data can overwhelm and disengage your audience.
• Skip Generic Templates. Customizing your sales presentation template helps create a unique and winning sales presentation that sets you apart. You can use Xara’s fully customizable sales presentation template examples to craft a good pitch.
• Resist Jargon and Fancy Words. Use simple language to ensure your prospects understand your message. Avoid industry jargon or buzzwords that might confuse your target market.
• Never Neglect Visuals. Incorporating visuals in your sales deck can help capture your audience’s attention and make your presentation more engaging.
• Don’t Make It All About You. Focus on addressing your prospect’s pain point and how your product or service offers a solution. Use a customer-centric approach, and avoid the look of a sale.
• Don’t Show Up Unprepared. Rehearse your sales presentation to ensure a smooth delivery. Have your sales team practice their sales decks too.

Remember, sales presentations are crucial for your business. By avoiding these common mistakes, you can create a presentation really delivers results.

Choosing The Right Sales Pitch Presentation Template For Your Business

Templates are the new digital hack. After all, no one has the time to craft presentations from scratch, especially in a competitive market like today. Time is money, so you need to earn time if you want to stop leaving cash on the table.

Plus, you can’t risk showing up with a poor design. You don’t get many shots with the same potential customers in the sales world. You either get it right or miss your chance.

Selecting the perfect sales pitch deck template is essential for showcasing your brand. Xara offers a range of templates tailored to different businesses and needs. Thus, we’ll explore some of the most popular options!

1. The Sales Product Overview Template

Looking for a sleek and classic design for your pitch deck? Check out our newest template on Xara Cloud .

This template is perfect for showcasing your product or service professionally and extensively.

Additionally, it’s fully customizable, so you can add, subtract, or personalize slides as needed to fit your specific sales pitch.

2. The Company Profile Pitch Deck

This pitch deck template is excellent for showcasing your business idea and company to potential customers or investors.

It provides an extensive overview of your mission, values, and future opportunities. You have the flexibility to customize it to match your brand’s guidelines.

This sales pitch presentation is particularly recommended for a people-oriented, B2C startup. It has a formal style, yet it is data-rich, and it offers plenty of slides to delve into the details of your company.

3. The B2B Sales Deck Pitch Template

This B2B sales deck is colorful, captivating, and distinctive. With many startup pitch decks to attend, this particular one has a solid potential to stick with your audience.

Its playful and interactive template displays data in diverse formats throughout the slides, using all the necessary features of a pitch deck. It stands out from the rest and leaves a long-lasting impression. Follow this template to make your pitch deck even more memorable and engaging.

4. The Business Pitch Deck

This business sales pitch presentation is essential when you have limited time to present your business model. This straightforward pitch highlights investors’ favorite slides, including case studies and how your product will offer the perfect solution. By adding a financial forecast slide, you can create the perfect pitch.

While this sales deck template is not your typical creative, out-of-the-box startup idea, it is designed to cater to the needs of businesses. The minimalist, straight-to-the-point design is similar to Uber’s pitch deck.

We recommend customizing it based on your brand to make it more personalized. Add your logo, fonts, and colors, and present it confidently to raise funding. Keep it short and sweet, and you’re good to go!

5. The Food Delivery Service

With a restaurant theme and plenty of visuals, this template includes all relevant slides, including an agenda, summary, and business model.

6. The Company Pr ofile Pitch Deck (V2)

This sales presentation template is an excellent option if you’re looking for a modern and sleek pitch deck template. It features simple yet professional design elements that are perfect for startups in the tech, SaaS, or e-commerce industries.

One of this template’s standout features is the ample space for pictures. You can easily insert your images to make the presentation more personalized. Additionally, you can add quotes or strong lines to specific slides to evoke an emotional response from your audience.

When using this template, make sure to give special attention to the competition, problem, and traction slides. Remember to balance the use of numbers and storytelling to create a connection with potential investors. After all, investors are people, too, and want to be engaged with a compelling story that resonates with them.

7. The Agency Pitch Deck

You may find The Agency Pitch Deck a helpful template if you are in the service industry, particularly in consulting or running an agency. It is also great for creative practices and SaaS businesses. The template features a formal, modern, and colorful theme that can help you capture your audience’s attention.

Using this eye-catching pitch deck can make it easier for you to raise funds for your innovative idea. However, remember that a good design can only take you so far. It is essential to pay attention to your business plan, go-to-market strategy, and critical points. Remember that the best pitch presentations are those that convey your business idea professionally and stick with your audience.

Takeaway: Sales Presentations Are Half of the Story, So Bring Your Best Self to the Table

Creating an excellent sales presentation is half the battle for sales reps in any industry. Following our guidelines, you can craft an effective sales pitch and win the other half.

Remember: Keep it short and simple, and use relatable stories to make an impact. Ensure your solution (product or service) is tailored to your audience’s needs. Customize your favorite template to save time and win over the design aspect. You’re done — congrats!

Explore Xara’s templates and resources, designed to empower sales reps and businesses in creating exceptional sales presentations. Capture qualified leads, stand out in your industry, and close more deals with the right tools at your fingertips.

Ready to elevate your sales pitch game? Check out Xara’s wide range of templates and resources today!

PREVIOUS POST

Recommended for you

All In One Solution

5 Steps to Creating An Effective 30-60-90 Day Sales Plan with Xara + Examples

Master Comparison Table and Table Chart Design To Boost Conversions

Get started for free.

You will be on your way to creating branded documents and designs that can transform your business

SIGN UP NOW

Generate Leads

Find quality leads and discover new lead sources

• Email Finder
• LI Prospect Finder
• Chrome Extension
• Email Verifier

Close Deals

Automate outreach with personalized emails to grow sales

• Drip Campaigns
• Email Deliverability Check
• Email Warm-up
• Gmail Email Tracker

Manage Sales

Keep your lead base organized and your clients buying

Snovio Academy

Expert-led crash courses on growing sales.

Case Studies

Stories of growth from real businesses who use Snov.io

News, analysis, growth tips, tutorials and more

Sales Cheats

First-aid solutions to the most common sales problems

Help Center

Find answers to all your Snov.io questions with detailed guides

Beginner-friendly articles on all things sales and marketing

Security Center

See which audits and certifications ensure top-level protection of your data

Integrations

Sync Snov.io with over 5,000 of your favorite tools and apps

• Pipedrive Integration
• Hubspot integration

Integrate Snov.io features directly into your platform

How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

When I hear the phrase ‘sales pitch,’ I have ambivalent feelings about it. On the one hand, it’s just something inevitable, something every sales rep has to deal with. On the other hand, there’s…well…negative shade to it. Pitch? Really? I don’t like people pitching me any sort of thing.

Mulling over this confusion, I dare to infer: a good sales pitch can’t be pitchy.

Otherwise, it will make your prospects experience not the best feelings.

But what makes a sales pitch good? In this post, I’ll answer this question and share sales pitch examples and templates to make your pitch not pitchy but perfect .

What is a sales pitch?

Elements of a good sales pitch.

• How to make a sales pitch
• Sales pitch templates

A sales pitch is a concise sales presentation in which a salesperson makes a sales offering. They explain their business and non-intrusively show the value of their product/service. Salespeople commonly make their sales pitch at least once a week, so for sales teams, this is a regular part of the sales process .

You might deal with various sales pitch types depending on which channel you use for it:

• Cold calling. ‘Call the damn leads’ – the phrase you might have heard hundreds of times, which reflects how you can reach a sales prospect with your offering – by phone.
• Email outreach. Alternative to calling a prospect, you can use email to present your offering.
• Social selling. You can contact your prospects on various social media platforms like LinkedIn, Twitter, Facebook, Instagram, and more.
• Elevator pitch. You typically use it at business events or when meeting someone in your industry for the first time.

Interestingly, you might come across the term ‘elevator pitch’ as just a synonym for ‘sales pitch.’ It emphasizes the very short time frame within which a sales pitch should be made – within the time of a single elevator ride.

I won’t tell you that your sales pitch must have a strict structure. To be honest, I’d prefer to deal with creative sales reps who afford a sort of freedom, as they sound more personal and emanate credibility.

Anyway, creativity is something that should follow knowledge. So, if you’re planning to get some understanding of how a good sales pitch differs from a bad one, I would say that a good sales pitch is commonly based on 6 essentials and advise that you keep them in your pitch.

When you contact a person for the first time, you can’t expect them to embrace you with both arms wide. Just put yourself in their shoes; what would you think? I bet you’d think, ‘What do you want from me?’

There must be something that will show them you are not a stranger – a good hook. As a salesperson, you should do thorough research and find information about the prospect that will let you catch their attention from the start.

You’ve read a prospect’s post? You’ve heard their company launched a new product? Or maybe you’ve just looked through their LinkedIn bio and think you have much in common? All this information can work well.

Here are some examples of hooks you can use:

“I see you’ve been promoted to the position of ___. Congratulations!”

“I’ve read your post about ____. I find your tips really useful.”

Alternatively, start your pitch with a direct explanation of why you’re contacting a person:

“The reason I’m calling/emailing is that ____.”

Even after impressing the prospect with your hook, you’re still a stranger to them. It’s time you told them a bit of information about your company. Just be careful here: you might be tempted to speak/write a lot. Resist it. Your intro must be short and straightforward, something like this:

“I am a sales manager at ____. Our company specializes in ____.”

3. Pain points

You’re making a sales pitch without pitching, remember? In your sales pitch, you’re not someone who is selling; you’re someone who is helping the prospect solve their problem. Your task is to identify your prospect’s pain points and highlight how your solution can help.

For example:

“I’ve read your company is using multiple services for ____, _____, and _____. It looks like you’re spending a lot of money on monthly subscriptions while your team has no single platform for cooperation.”

4. Benefits

I would say that’s the most crucial element of your pitch, your best moment to convince the prospect to buy your product/service.

Sadly, but very often, salespeople mix benefits with features. Don’t do this. In fact, your prospects don’t want to hear how excellent your solution is. They want to hear what they’ll get; they want a result.

Provide them with your value proposition.

Try to create a vision of success your prospect will experience after trying your solution. Will they become more productive? Will they spare money? Will they grow their revenue? You should know particular benefits your prospect will get and clearly state them, better with facts and figures.

For instance:

“With our tool, you’ll be able to manage all your workflow on one platform. This will help you enhance your productivity, sparing up to 5 hours daily, which your team can spend on most important tasks, and saving 30% of your budget.”

About 72% of customers say positive testimonials increase their trust in a business. That’s because people need proof, so give it to them.

A good way is to reference companies who are your current customers, especially those who are your prospect’s direct competitors. And don’t forget to support it all with facts and numbers.

“We have been able to help companies like _____ grow their productivity by 30% and increase revenue by 15%.”

6. Call to action

The closing element of your sales pitch should hint at further cooperation with the prospective customer. Here I would advise you to ask your prospect an engaging question and call them to action, for instance, get together for a sales interview . But don’t just appoint a meeting; concentrate again on the value it will bring to your potential client.

“What if we arrange a video call next week for me to show you how we have helped companies like yours specifically. Would it be worth your time to see how our solution could save effort and money?”

Now that you understand the basic elements of a sales pitch let’s walk through some working tactics that will help you make your pitch irresistible.

How to make a sales pitch: best practices and examples

Do your research.

Before making a pitch, the first thing to do is to study your prospect from different angles. You should be clear about who you’re pitching to , so don’t neglect to find the basic demographic and firmographic data, like a person’s name, position, and information about the company.

A good option is to rely on LinkedIn , from which you can collect lots of data, such as the company’s news, industry-related posts, and comments, and use it as a compelling hook for your sales presentation.

Use storytelling

Did you know that a great story can lead to the release of oxytocin, which creates a deeper connection between the storyteller and their audience? Not a surprise, storytelling is considered one of the most powerful sales techniques.

I highly recommend that you build your pitch around a narrative. Tell your prospect how other companies started using your product/service and what improvements they got. If you feel your prospect is inclined to object to your offering, you can even tell a brief story of how you have overcome problems by adopting a new technology after several objections.

Focus on the prospect

Even if you provide an example of your company in your sales pitch, make sure you don’t go too far telling your prospect about your best functionality for another long hour.

A good sales pitch is a story where the main hero is a prospect, not you. So concentrate on your prospect’s current challenges and the bright perspectives they’ll get when they buy your offering.

Balance between emotions and reason

In one of my previous posts about B2B sales psychology , I talked about the importance of appealing to emotions during a sales pitch. Here I would add that you should harmonize it with the appeal to the logical side.

You can appeal to emotions while talking about the prospect’s pain points, say, by asking them how they feel about their current problem. Or you can draw a positive picture of future improvements with your solution by asking them how they would feel if your product/service solved their problem.

Create the FOMO effect

FOMO (fear of missing out) is a perception that you’re lagging behind others in experiencing the advantages of your current life. In sales, you can use the FOMO effect as a psychological trick to stimulate your prospect’s motivation to buy.

Try telling them success stories of direct competitors who have been using your product/service for a while. I’ve mentioned it in the previous chapter while talking about proof. This way, your prospects might feel anxious about missing out on something important their rivals already have in their pocket.

Personalize your sales pitch

Make sure your sales pitch is relevant to your prospect. Avoid a one-size-fits-all approach and focus on specific needs and pain points of a company you’re going to sell to. And let me remind you again: do research before you start your pitch and learn about your prospects, so you can address them personally, win their positive attitude, and build trust.

Another way to build trust with your prospects is to position yourself as an industry expert. Why not add interesting facts to your sales pitch that your prospective customer might not know about?

For example, if your offering concerns a sales CRM , you can add some general information about the CRM market or statistics about how companies are adopting a new CRM. That will show you are well-versed in the subject and only add to the value of your offering.

Be prepared to handle sales objections

It hurts, but your sales pitch won’t always be accepted as something your prospect has been waiting for. Prospects do object, and yes, they do it quite often. Just be prepared to come up with counter-arguments to back you up.

Collecting a list of typical sales objections is important to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible and professional to the prospect.

It might be strange to imagine yourself talking aloud, but you need to practice your sales pitch beforehand. Make a plan of your presentation, including all the elements mentioned above, and exercise what you’ll be saying, in what order, figuring out possible questions and prospects’ reactions to your sales pitch.

The top 5 sales pitch templates for your business

Wow, it seems you’re now ready to conquer the hearts of your prospects. Just one last bonus – I’ve prepared 5 templates to support your sales pitch email efforts.

Just remember: templates are fine, but your pitch must be highly personalized, so use them as convenient backing for your creativity.

Sales pitch email template #1 – Sales introduction

Use this template in case your prospect hasn’t heard about you before. Your key goal here is to give them a reason to start communicating with you, so prepare a hook and demonstrate you’ve done your homework, researching a company you’re going to pitch to.

Sales pitch email template #2 – Prospect’s website visit

Never miss a chance to make a pitch to a prospect who has visited your website. You don’t need to look for a specific hook in this case, as you’ve got one already. This template will help show you are attentive to your website audience and ready to help immediately.

Sales pitch email template #3 – Responding to content

Most of your prospecting customers are publishing regular content, usually blog articles. This is a wonderful opportunity to use one of their posts as a hook to build links and make a sales pitch.

Sales pitch email template #4 – LinkedIn connection email template

LinkedIn is one of the best platforms for getting new customers, so once your prospect has accepted your connection, you can use it as a hook for making a non-intrusive sales pitch. You can do this through LinkedIn messages, InMails, or email. The latter will be a better solution to deal with LinkedIn limits and restrictions .

Sales pitch email template #5 – Objection handling

This template will help you to stay in the game even after your prospect objects. As you see, a bit of storytelling can save the situation. If you don’t have a similar story to share, you can always use one of your customer’s use cases .

Wrapping up

A sales pitch is an inevitable part of your job as a sales rep . And while there are dozens of prospects who have negative associations with it (yes, just like me), you already know that making a good sales pitch is possible without being pitchy.

I hope all the above tips, examples, and templates will help you come up with a sales pitch that will melt your prospect’s hearts the way none ever did. Meanwhile, Snov.io will take care of your sales process from start to finish.

Leave a Reply (0) Cancel reply

Most Popular

Prepare, Present, And Follow Up: How To Nail Your Best Sales Presentation

20 December 2023

10 Tips On How To Increase Sales For Your Small Business In 2024

22 December 2023

How To Convince Your Boss To Start Using Sales Automation (Snov.io, In Particular)

31 May 2023

Copied to clipboard

Thanks for subscribing 🎉

You will now receive the freshest research and articles from Snov.io Labs every month!

We've seen you before 👀

It looks like you've already subscribed to Snov.io Labs. Be patient - our next newsletter is already in the works!

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

Get sales tips and strategies delivered straight to your inbox.

Yesware will help you generate more sales right from your inbox. Try our Outlook add-on or Gmail Chrome extension for free, forever!

Hit your number every month

Works on Outlook or Gmail (+ many more integrations)

Related Articles

10 Best Persuasive Techniques for Sales and Marketing [2022]

Melissa Williams

SPIN Selling: All-In-One Guide for 2022

High-Ticket Sales: How to Sell High-Ticket Products and Services

Casey O'Connor

Sales, deal management, and communication tips for your inbox

We're on a mission to help you build lasting business relationships.

75 Kneeland Street, Floor 15 Boston, MA 02111

[email protected]

How to Give a Killer Sales Pitch (+7 Winning Examples)

January 24, 2019

by Charlotte Powell

After months of research and appropriate internet stalking, you finally have a meeting with the prospect you’ve been chasing.

Now, it’s time to pitch like your life depends on it, but, suddenly, you find you have no idea where to begin.

Steps included in a killer sales pitch

• Press the pain point
• Know what you're selling
• Be engaging
• Use storytelling techniques
• Use slides wisely
• Test tech repeatedly
• Deliver the right message in the right place at the right time

So, what do you do? Probably what the rest of us do in that situation – Google. Well, the internet is a crowded place. In the interests of saving you time, we’ve found seven videos that highlight seven different aspects of what makes a successful sales pitch.

TIP: Learn how customer relationship software ( CRM software ) can help you close after your sales presentation.

How to create the perfect sales pitch

We’ve focused on content (make it customer centric), delivery, tech, and timing to give you an all-round picture of what you need to consider as you prepare for your sales pitch. 

Are you ready to do this? Let’s dive right in.

1. Press the pain point

This Shark Tank pitch for an app used by kindergarten teachers to share information with parents taps straight into an emotional pain point: Parents don’t know what their kids are doing all day.

The guy pitching introduces himself as a parent and talks to the Sharks as parents, effectively saying, "I am one of you. I felt the pain that you feel, and this is the solution I created to that problem." His pitch also includes cute videos and pictures of kids, which doesn’t hurt.

Shark Tank example

Let's watch the following pitch as seen on ABC's Shark Tank. After you've watched, come back here to discuss. 

The reason this pitch is so effective is because it’s entirely customer focused. It begins by emphasizing the problem – an essential focus for any good pitch – and goes on to briefly address all the benefits of the solution without worrying about the tech at all.

Remember, people buy for emotional reasons. So, it makes sense to focus on benefits, rather than features. Those benefits might be different for different customers, so don’t take a one-size-fits-all approach to creating your pitch. If it’s customer-centric (and it should be) then you might need to change the focus of your pitch when talking to different types of customers.

2. Know what you’re selling – it’s not a product

Have you heard the expression ‘sell the hole, not the drill’? It’s that whole features vs. benefits thing again, and, in this case, it’s based on the premise that people don’t buy a drill because they want a drill. They buy a drill because they need to make a hole.

The Brightwell pitch above is a great example of selling to the problem, and so is this clip of Mark Cuban talking about how he sold basketball tickets for a losing team.

Mark Cuban interview

Cuban understood that going to a basketball game isn’t about watching a team win or lose; it’s the whole experience. Somewhere to take your kids, make memories, soak up an atmosphere, and feel like you’re part of something bigger than yourself. That’s how he pitched tickets, and that’s how he made sales.

When you’re writing your sales pitch , think about what your product means to people and all the broader implications that impact might have. Don’t just say your product saves time; give examples of what that time saving means. Don’t just say it saves money; think about what that money could be spent on.

3. Be engaging

If you want to build enthusiasm for what you’re offering, you have to show enthusiasm. Your customers want to hear it in your voice, see it in your face, and read it in your body language. If you’re nervous, your customers will feel nervous – and nervous customers don’t buy. If you’re bored, your customers will be bored. If you don’t want to be there, neither will they.

Your presentation style is a key factor in the success of your sales pitch, so it’s crucial that you engage with your customers. Connect with them on an emotional level – whether that’s with warmth, humor, or empathy. You need that emotional hook in order to reel them in.

Most enthusiastic pitch ever

If you want to know what engaging looks like, take a look at this guy pitching Party On Demand at Startupfest. Sure, it’s not everybody’s style, but there’s no doubting his enthusiasm for his product – and it’s clearly infectious, judging by the reaction of the audience.

4. Use storytelling techniques

Storytelling is a fundamental aspect of sales pitches. We use it to paint a picture of what life could be like with our product. We use it to dramatize the pain point customers are already experiencing. We use it to build engagement and elicit emotional responses to seemingly emotionless objects.

It works because the conventions of storytelling are so engrained in the human psyche that we’re all programmed to respond to them – not just emotionally, but chemically. We look out for characters to identify with, situations we recognize, and journeys we can relate to.

We know that all stories have a beginning, a middle, and an end. So, we understand that we ought to be listening for that arc, which (hopefully) means we’re engaged with what you’re saying while we wait to hear the outcome.

Storytelling TED Talk

David Phillips gave an excellent TED Talk about the magical science of storytelling and why it’s so effective. The whole thing is worth a watch, but for a great lesson in the power of storytelling – how it increases focus, memory, and creativity – skip to the six-minute mark.

5. Use slides wisely

It’s tempting to put everything you want to say into a slide deck to prompt you as you pitch. Equally, with all the potential of modern technology, you might want to say it with video, but we advise against that.

Sales is all about the relationships formed between people. If you read off a screen or put it all in a video, really what you’re saying is, "You don’t need me." And if they don’t need you, they won’t buy from you.

Dragon’s Den pitch

That’s not to say slide decks aren’t useful. Used wisely, they can emphasize and illustrate your point. Take a look at this example from Dragon’s Den. These guys are using their slide deck to illustrate their sales story. (Note: They also use storytelling techniques, push the pain point, know what they’re selling, and are reasonably engaging.)

In the first slide, they even use the image as a kind of punch line to illustrate the pain point Brand Yourself solves – and it gets a smile out of the typically severe Dragons. The slides showing what the product offers are pretty clear and interesting to look at, but the entrepreneurs don’t spend time running through the specifics of what’s on screen.

It’s not necessary. The Dragons can read it for themselves if they want to, but really their attention is – rightly – focused on the gentlemen speaking.

TIP: Learn how a free slideshow maker can enable you to craft the perfect sales deck.

6. Test your tech, then test it again

Ask anyone about their experiences of PowerPoint presentations and – no doubt –they will talk about the frustration and the awkwardness of PowerPoint failures.

Sometimes, slide decks just flat out don’t work or computers time out; the mouse runs out of batteries or the screen is inexplicably blurry and unreadable; they cut your presentation time in half and, suddenly, you have to skip over slides that seemed unmissable when you put them in the deck.

PowerPoint can be a nightmare, but there are a few things you can do to prevent some of the basic failures: Test your tech, practice your PowerPoint, and test and practice some more – on location when possible.  If you're remote and you'll be using a screen sharing tool , make sure your desktop is ready to go as soon as you start, so your prospect doesn't have to see you fumbling around in your tabs. We love tablets for delivering presentations because the intuitive swipe and tap cuts out the mousey middleman and makes for a much more fluid experience.

But what happens when things go wrong, despite your best efforts? That right there is the main reason not to lean on your slide deck to tell your story for you. If it only enhances your presentation and doesn’t work, then it's no biggy. You can carry on without it.

Though your gut may want to wait and see if the error can be fixed, your customers are unlikely to stay with you while that happens.  It's better to continue with your presentation and make sure that what you have to say is so engaging that you don’t need pictures. You can always email the presentation over to your customers if there is something in particular you need them to see.

iPhone X failure to launch

People root for an underdog. So, if you can win them over in spite of technical failings, chances are, that’s going to be the start of a beautiful relationship. The best thing to do is keep going. And – don’t worry – it happens to the best of us.

Remember the iPhone X launch?

7. Right message, right time, right place

So much of delivering a killer sales pitch is being the person with the right message at the right time in the right place.

You might be pitching in a meeting scheduled months in advance or off the cuff at an industry event. Regardless, your success will usually come down to knowing your product and knowing your customer – and getting to them at the right time.

So, how do you do that? A lot of research.

Keep abreast of where your prospects are at – both in terms of business and physically (which events they are going to). Watch for signs they may be interested in your offering and make the most of them. Connect with them on social media with the aim of adding value, not pitching over LinkedIn messenger. Make sure there’s plenty of positive, educational content out there putting your name under their noses. And when your time comes, seize the day.

Cold calling pays off

That’s a difficult thing to find a real video of online. So, instead, our final video is a clip from, " The Pursuit of Happyness ," in which Will Smith’s character is cold calling. He takes a risk that pays off, putting him in the right place at the right time.

It’s time to crush your sales presentation

Hopefully these clips have inspired you to give the best sales pitch ever.

Remember: you need customer-centric content that tackles problems not products; an engaging delivery that draws your audience in; storytelling techniques that keep them on the hook; and a slide deck that supports your pitch – without taking over. Then practice, practice, practice until you’re confident you can do it at any time and anywhere – you never know when the opportunity might arise.

Ready to make your sales team even more productive? Learn how sales forecasting can help your team predict the amount of pipeline closed in 2019. 

Charlotte Powell is the head of creative at iPresent Ltd, which works to bridge the gap between marketing and sales. iPresent helps companies present more effective, controlled content from a tablet or browser – creating a more productive and successful sales team. It’s Charlotte's job to make sure the brilliant tech behind iPresent's product looks impressive in the most user-friendly way possible, while working with her team in the U.K. and U.S. to get the message out there that iPresent can really help to transform businesses through a variety of marketing avenues

Recommended Articles

Contributor Network

How to Draft the Perfect Elevator Pitch (+ Best Practices)

The best conversations take place when time is limited.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling.

by Washija Kazim

Cross-Selling and Upselling: How They Differ Yet Work Together

When looking for new prospects, it's easy to forget about the customers already in your sales...

by Yash Chawlani

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.

• Sales Career
• Sales Process
• Sales Software
• Sales Management
• Sales Report
• Account Management

How to Create & Deliver a Sales Presentation (+ Template)

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

Selling Signals content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More .

A sales presentation is the act of verbally explaining a product or service and delivering your sales pitch to a potential buyer, usually with the assistance of a sales deck. The ultimate goal of the presentation is to convince the buyer to take next steps with you, such as accepting a proposal. To accomplish this, sales reps follow a key outline that includes sections like the prospect's pain point, how the product or service solves this problem, and a strong call-to-action.

For help crafting your presentation, hire a design expert on Fiverr to custom create an appealing slide deck and write the talking points that will present your offering in the most professional way possible. Freelance gigs start at only five dollars — take a look at your best options below:

How Do Sales Presentations Work?

Salespeople typically give a 20- to 30-minute sales presentation as a  lead nurturing  activity once a lead has been qualified as a high-value prospect — by this point, you've determined it's time to show them in detail the value of your product or service and recommend next steps. The stage of your sales pipeline in which the presentation occurs depends on your business, but it's usually done toward the end of your  sales process  as one of the final steps before deal closing.

As you build your presentation's talking points, you'll follow an outline that typically begins with small talk and introductions, then moves on to agenda-setting. The outline will then dive into the problem, your solution and the benefits that it brings, and stories about a current customer who had a similar issue before working with you. Finally, you'll end with a concrete CTA to entice your prospect to move forward with you.

Keeping this outline in mind, there are steps you can follow to first plan the sections of a general outline and then personalize them to each unique prospect, plus templates and software you can use to build a supporting sales deck. It also helps to consider tips to prepare for and deliver the presentation and take a look at examples of quality presentations to emulate.

This article addresses how to create your entire presentation, including building a visual sales deck and creating and delivering your talking points. If you’re looking specifically to learn how to craft a written slideshow, check out our article on creating a sales deck .

Free Sales Presentation Template

So that you don't necessarily need to start from scratch, we've gathered several sales presentation templates for various scenarios and created our own free general sales deck template to help you create a slideshow to complement your presentation. This deck template can act as a base for you or a Fiverr freelancer to customize into your own deck according your needs and presentation outline. It also comes with recommendations for specific written content to put on each slide.

Now that you have a template to work from, let’s look at the key elements all salespeople should use to structure their sales presentation.

Common Sections of an Effective Sales Presentation

Regardless of your business or customer, there are some common elements to include in your sales presentation to make it as effective as possible. Where in the presentation or deck you place each element is up to you, as there are slight strategic advantages to different arrangements, but the outline below is the best place to start so you can sucessfully give a presentation and communicate your sales pitch .

Here is the common structure of a sales presentation, plus how to communicate each section: 

Small Talk & Intros

Solution & benefits, social proof.

As people enter the meeting, take five minutes to build rapport and engage your prospect in light conversation by asking them personal or professional questions like “Last time we spoke, you were working on {project} . How’s that been going?” Small talk like this gets everyone comfortable and in a good mood.

After the conversation has run its course, thank your audience for attending, then briefly introduce (or reintroduce) yourself and state your company's elevator pitch . Bring up relevant credentials or experiences that will paint you as the right person or team to help them in this area. Then, ask each person in the audience (if there are five or fewer) to say their name and job title. All of this should take another 3–5 minutes.

Before you start flipping through slides, set the agenda in three sentences so the audience knows what to expect. When they know what’s coming, they're on the lookout for the elements and topics you mentioned. This increases their comprehension and engagement. Plus, stating an agenda makes you look organized and professional.

Use the "purpose, benefit, check" method when setting the agenda:

• State the Meeting’s Purpose: Preview the main topics you'll be covering. “We’re here to go over how {product or service} can help you overcome {problem or challenge} .”
• List the Benefits of Attending:  Explain how the prospect will benefit from being here. “Besides learning about our solution and how to use it to reach your goals, you’ll also come away with valuable industry insights that will change the way you think about {topic} .”
• Check for Alignment:  Make sure you’re all on the same page with a simple check. “Does that sound like a plan?”

Once your prospect agrees, you can dive into the problem.

Talk about your prospect’s problem that you found during your discovery call or another method. Mention what you believe is causing it and the negative consequences the prospect will experience if they let it remain unsolved (including any relevant statistics). Because the problem is likely why your potential customer is in the meeting, dedicate five minutes to laying out their pain point and discussing it a bit if your prospect has anything to add.

This could sound like "During our discovery call, you said you're trying to reach {goal} but you've been experiencing {challenge} . It sounded like your main concern is {implications} , and the problem is stemming from {issues/pain points} . Anything I'm missing?"

In a few sentences, tease three benefits they could enjoy if they simply solved this problem. Paint this better world as desirable and free of the pains caused by their current problem. Then, introduce your product or service and take two minutes to explain how it solves the problem and helps reach the promised land.

For example, "If you were to solve this pain point, you could {benefit 1} . {Product or service} is designed to {high-level purpose/benefit 2} for {role or company type} so they can {more impactful action/benefit 3} . Specifically, it does this by {product/service overview} ."

If you'd like to dive deeper into how your product works, you could extend this to a 15- to 20-minute product demo instead of a two-minute overview. Plan this beforehand so as not to run over the time you've allotted.

If there are specific ways in which customers similar to the prospect have used the solution to their advantage, share them in the presentation. This can include social proof like testimonials, case studies, and anecdotes to show how buyers love your solution.

A good way to state this is "One of our longest clients is {similar company} , which {brief, relevant company description} . Before working with us, they were also having {similar problem} , but they've solved it by using our {feature and brief explanation} . I could see your team loving {feature} , too."

Your relationship with the prospect, the amount of people in the room, and the price of your product or service will determine how you end your presentation and make your ask. If you're presenting a pricey B2B solution to three executives, your CTA will be different than if you’re presenting a B2C product to a 1,000-person audience.

Here are three ways to close your presentation:

• Strong CTA:  Make a direct ask like “Over 500 satisfied clients are currently using our solution to {function/benefit} . Are you ready to join them?” or “Are you ready for us to draft up a proposal so you can rid yourself of {pain point} once and for all?”
• Open-Ended Question:  Ask an open-ended question that will prompt them to think about and discuss their key takeaways. For instance, you might ask, “How did I change the way you think about {topic} ?” Higher-priced items that need further evaluation use this.
• Objection-Response Question:  If you sense any objections lurking behind their eyes, ask, “Based on what you’ve just heard, what would hold you back from buying today?” Then, you can address the concern or hesitation while you have them in the room.

In almost all cases, it makes sense to end your spoken presentation by inviting the prospect to ask questions, either before or after you give a CTA such as accepting a business proposal .

As we've shown above using bolded prompts, it's a good idea to create a standard outline of your presentation and generally what you'd like to say to every prospect, then use that as a script template and leave room for personalization to each prospect. This helps you stay on track and sound confident while making the prospect feel as if the presentation were developed just for them.

How to Create a Winning Sales Presentation

Before delivering your sales presentation to a room full of buyers, you have some preparation to do. This includes creating the bones of your presentation, personalizing it to your prospect, and designing a sales deck to support your talking points. Check out the slider below for an overview of each step, or dive right into steps and how to do each.

Craft a General Presentation

First write an outline of the sections and topics you want to cover in every presentation, including a script template to guide your words. 

Personalize the Presentation

Learn about the attendees via a discovery call and independent research, and tailor your presentation to the prospect.

Gather Supporting Materials

Gather relevant marketing messaging, photos, data, and anything else you’ll need to deliver your personalized presentation.

Create a Personalized Sales Deck

Build out the visual slideshow you’ll use during your presentation. 

1. Write Your General Presentation Outline & Script

First, incorporate the common sections of a sales presentation outline — write the main points you want to hit and a general sales script of the words you want to say, but leave room for personalization to each prospect. You can either write this outline from scratch or start with a sales presentation template .

Here is a potential outline of the spoken portion of a sales presentation: 

• Small Talk and Introductions:  Build rapport, thank your prospect for attending, and introduce yourself and your business using an elevator pitch.
• Agenda-Setting: Remind the prospect of the purpose of the meeting and why it's good they're attending. Get their buy-in to move on and talk about the problem.
• Your Prospect’s Main Problem:  Summarize the prospect's problem that you learned about during discovery, plus the implications of leaving it unsolved.
• Solution and Benefits:  Talk about a better world in which the problem is gone, using about three benefits. Reveal your product or service and pitch how it solves the problem.
• Social Proof:  Share a case study, testimonial, and/or anecdote from a company or person that's similar to your prospect to help prove you can help them.  
• Call-to-Action:  Wrap up with a closing statement that includes a CTA inviting them to begin this partnership or take another action.

The outline of a sales presentation will vary across different businesses and presentation situations. Generally, though, you’ll be presenting your product or service in front of a group of decision makers in an office room, so the above is a potential sales presentation outline of the main points to hit for this situation. You can always modify your general outline later on.

If you include some of the above elements within stories, your audience will be more engaged and interested. For example, when giving your company overview, tell a brief story about the issue or opportunity that prompted your founder to create the business and how it's changed over the years to reach its current state.

2. Personalize the Presentation

Once you've developed a general presentation structure that you can reuse for each prospect, use a discovery call and online research to learn about the specific prospect to whom you're presenting. This will help you craft a personalized presentation that captures your audience’s attention and makes them feel understood. It will also ensure the lead is qualified before you start building a presentation for them.

Research these three areas to fill in the blanks within your presentation: 

• Your Prospect’s Business:  Learn about their company size, mission, sector, and goals, plus their internal processes. This will help you plan your small talk and select relevant social proof. 
• Your Prospect’s Problem:  Learn all about their pain point and its associated consequences. If you know the specifics, you can bring up targeted problem insights and solutions. 
• Who Is Attending:  If the decision maker(s) are from high-level management, focus on how you’ll help them achieve long-term goals. If they'll use your solution day-to-day, focus on efficiencies and problem-solving.

While this is most helpful to personalize the general sections you planned out in the previous step, it can also help you to add more sections or modify your outline if needed. It'll also support the next step in which you gather relevant information that will impress your prospect and make the presentation feel even more personalized.

3. Gather Supporting Materials

Now that you’re familiar with your prospect and their needs, begin gathering the materials for the elements you want to include in your sales presentation. You can get these online, in your CRM , or directly from your data, marketing, and/or customer success team.

The best personalized presentation materials and information to gather include: 

• Case Studies or Testimonials: Find a great story or review from your current customers who are similar to the prospect.
• Client or Product Photos:  Highlight clients using the product or service by gathering photos from marketing or the client themselves.
• Data or Statistics: Collect ROI, industry trends, or other data that supports your claims about the prospect's problem or your solution.
• Marketing Messaging:  From your marketing team or your content, find the solution's benefits, unique selling proposition , and story details that will be most relevant to this prospect.
• Props or Demonstrations:  If your product lends itself to physical or virtual demonstrations, gather the required materials or set up the virtual environment. 
• Graphs:  Create graphs that back your claims, illustrate trends, and supplement your stories. If you say Facebook ad prices are trending upwards, show a graph of this. 

Because you might have to get this material from another department or person or even create it yourself, it’s best to handle this at least two or three days before you plan to begin building your sales deck so you can plug them in immediately when you create the deck.

4. Create a Personalized Sales Deck

A sales deck is the slideshow that acts as a visual backdrop and guide for your sales presentation, usually created using  sales presentation software  like PowerPoint. If you choose to use a deck with your spoken presentation, make it about 10 slides in length, light on text (fewer than 30 words per slide), heavy on images, diagrams, and other visuals, and personalized to the prospect's situation so they feel understood and can imagine how your solution will help them.

These are a few ways to personalize the sales deck for your prospect:

• Add Them to the Cover Slide: Your cover slide should include your company name and logo, but adding your prospect's will help them feel more engaged at the start of the presentation.
• Include Components of Their Current Situation: When talking about the problem and its implications, add related images and light text to your problem slide to drive the point home. 
• Highlight Specific Use Cases:  Think of ways you envision your prospect using your solution to their benefit, and add related images or videos of those features to the solution slide. 
• Add Similar Customers' Images or Logos:  When you talk about a case study or testimonial of a company like your prospect, show images of them to promote legitimacy.

Just like your presentation outline, consider creating a general version of your sales deck and leaving a few prompts that you can simply personalize for each prospect. This will help you keep the overall structure that you know to be effective while also helping the deck feel as if you crafted it especially for the prospect.

Additional Reading:

For help on creating the best sales deck for your presentation, check out our detailed article on  how to create a sales deck . There, you'll find key steps as well as templates and examples to craft the best one possible.

How to Properly Deliver Your Sales Presentation

An effective sales presentation is personalized to your prospect and makes them active participants, sparking questions from them and prompting run-off conversations about their specific interests. This helps you build a relationship. Let’s go over some key tips for delivering a sales presentation that wins over your audience.

Start With Highly Personalized Small Talk

Depending on your prospect, you may want to begin your sales presentation with a rapport-building question that asks about their personal life such as “How was the football game last weekend?,” or they may respond better to a more professional question like “I saw you opened a new office in {location} . Congrats! How's it progressing?” Starting off the presentation with the right type of small talk can help your prospect relax and drop their “No one can sell me!” attitude.

Use a Conversational Tone

Resist the urge to speak too formally. It's important to be respectful of your prospect, but positioning yourself as their peer will help them picture you as both a subject matter expert and a quality potential partner. Stick to simple language and try to sound more casual so your prospects see you as a pleasant person to work with rather than a stuffy salesperson.

Switch Speakers Often

If you’re presenting with multiple people, it makes sense to switch speakers whenever you move on to the next main point. When assigning main points to different team members, take into account their levels of expertise and enthusiasm for given topics. For example, if one of them spent days analyzing the prospect’s main problem, let them take that part. Genuine confidence is powerful. For this reason, also let your best closer make the closing statement.

Encourage Questions Throughout

Consider building in extra time so you can encourage your audience at the beginning of your presentation to ask questions and make comments while you’re presenting. This makes your presentation more of a conversation and lifts the audience's engagement level and comprehension. Say something like, “Don’t be afraid to ask questions or make comments throughout. If there’s something you want to discuss in greater detail, let me know.”

Follow Typical Presentation Best Practices

As you go through the outline and any supporting materials (e.g., a slide deck) you've created, keep in mind the communication tactics that help your presentation go smoothly. Here are some best practices for delivering your sales presentation in a way that both captivates and sells the audience:

• Leverage Body Language Tactics:  Put your shoulders back, smile, and feel free to move around naturally. Use your hands to emphasize key points or transitions. The Presentation Training Institute has additional tips on  body language for presenters . 
• Maintain Eye Contact:  Alternate eye contact between the people in the room. Try your best not to leave anyone out for too long. 
• Keep Things Moving and Changing:  Don’t spend more than a few minutes discussing a slide. When you frequently change the visual stimuli, you maintain the audience’s attention.
• Be Confident:  Avoid apologizing if you make a mistake. This indicates nervousness or discomfort. Instead, take it in stride and keep presenting with confidence.

Learning these presentation tips can also help you be a better salesperson in general since they can be applied outside of presentations, as well.

Go Off Script When Needed

The presentation outline, the sales deck, and any sort of script that you write all contribute to a well-organized presentation, but a truly professional presenter knows that it's important to be flexible throughout the presentation. If your prospect asks a question that you were planning to answer later in the presentation or not at all, consider taking a moment to address their curiosity or concern. This will help them feel more engaged and view you as a helpful potential partner.

Ultimately, go with the flow. Expect the unexpected to occur, like a confusing question from the audience. If you lack the knowledge on the specific subject, say you’ll do some research and send them the answer in a follow-up email. They’ll understand.

Top 3 Sales Presentation Software

Most of your prospects will better follow what you're saying and understand your product and what it does if they can view a visual slide deck as you speak. While there are many sales presentation software options out there, we've found Visme, Google Slides, and Prezi to be some of the best ones in terms of key factors like cost and features. We've briefly covered each platform below:

Google Slides

Visme is an online software that allows you to create, store, and share visual materials such as sales presentations and infographics. Its searchable library contains over a thousand presentation layouts and themes to get you started, and its free educational resources such as tutorials, webinars, and courses make it a great option for those new to sales presentations. Visme has a free version and available upgrades.

Google Slides is a free slideshow tool that helps you create simple, professional-looking sales decks to accompany your verbal presentation. Start with one of their templates, then invite your team members to collaborate on the slides in real time. Slides is a great option for Google Suite users since it integrates seamlessly with other Google apps.

Prezi is a highly interactive presentation builder that uses features such as zooming in and out to keep the viewer engaged. Because the zoom function is nonlinear, you can bounce between slides as your prospect asks questions, helping you to keep the conversation flowing and give the buyer more control than they'd normally have in a typical presentation. The basic platform is free, but you can upgrade for more functionality.

When choosing the right platform for you, consider factors such as your budget and any particular features you need. Also think about the number of employees who will use it, their level of experience with presentation software, and whether they'll use the software for their own individual presentations or collaborate on a presentation as a team.

For more on these platforms plus additional options, read our independent editorial review of the best presentation software available. In the article, we cover their pricing, core features, ease of use, and more, plus each option's primary use case.

3 Best Sales Presentation Examples From Top Companies

You can learn a lot about sales decks and presentation skills by reading through exceptional sales decks and watching great sales presenters. Here are example sales presentations from Facebook, Zuora, and Steve Jobs (Apple), and what makes them so successful. Click the images below to see each example presentation.

LinkedIn Sales Navigator Presentation

First off, LinkedIn does a great job of using color to create a visually appealing slideshow of their LinkedIn Sales Navigator product. As for the presentation, they begin with an elevator pitch that gives context to the prospect. Then they talk about the current environment of their customers (salespeople), emphasizing that sellers in this age need to be focused, informed, and trusted.

After backing this claim with data, they introduce their solution and describe how it can help them be more focused, informed, and trusted, dedicating one slide to each attribute. They repeat these three words throughout the presentation so that they stick in the prospect’s mind. This is a good example of using three key benefits and the power of repetition.

Zuora Sales Presentation

Zuora  does a fantastic job in this sales deck of using little text and still making a big impact. The presentation begins with an explanation of a big change (the new subscription economy) in the customer’s industry. This hooks the audience immediately, since it’s top of mind.

Zuora then goes on to explain how there will be winners and losers in this economy and offers case studies of companies who have used this change to their advantage. Then, they show how their solution can help the prospect do the same.

Steve Jobs Sales Presentation

In this presentation, Steve Jobs introduces the first  Apple  iPhone. The presentation is an illustration not only of what it means to present with confidence, wit, and charm, but also of solid presentation structure. Steve begins by building credibility, listing past successes. He then describes the problem with current smartphones — their static, plastic keyboards. After dismantling the competition, he introduces the solution to the problem and its many benefits.

Examples such as these are a great place to get inspired and think of similar ideas for your own presentation outline or presenting style. Seek out as many sales presentation examples as you need, then pick a few key tips to keep in mind as you get ready to host your next few sales presentations.

Top 4 Sales Presentation Tips

We listed best practices for delivery above, but there are also best practices for preparation that can help you get your presentation in good shape before your attendees arrive in person or virtually. These include planning a certain closing technique, rehearsing your presentation, sharing your sales deck in advance, and testing the technology. Keep these four main tips in mind, especially after you finish creating your presentation and start getting ready to deliver it.

Plan a Personalized Closing Technique

It's important to personalize your sales closing technique to your prospect. As you personalize your CTA, consider the relationship you have with the prospect plus what's realistic.

For example, if you have great rapport with them and you think they might buy soon, you can try an assumptive close, using language that assumes they'll make a purchase. If you don't know them as well or they seem like a tougher client, you may want to try using an inoffensive close to reiterate your product's benefits and ask if they'd be open to receiving a business proposal .

Rehearse Your Presentation

Practice your sales presentation at least five times all the way through. Do it alone first and then in front of others so they can spot your weak points. The reason you are rehearsing is to memorize the material enough so you can field questions and comments throughout the presentation, then easily get right back on the track.

For instance, if a CEO in the audience says “That’s a super cool idea” during your presentation, you won’t have to bulldoze to the next slide in order to keep your rhythm and memory if you’ve rehearsed properly. You can pause and discuss it before picking up where you left off.

Share Your Sales Deck Beforehand

Share your sales deck with the attendees two days before the meeting. In most cases, they will look it over and build interest. Some won’t read it, but it’s courteous to give them the option. Most importantly, emailing your deck to the attendees will also help them prepare any questions, so the discussions will be top-notch.

If you know a lot about the prospect’s current situation, day-to-day, and goals, take this approach a step further and send them a written vision statement that explains how you see this product or service changing their life or business. It can be as short as a single paragraph or as long as a page. It’s meant to show the prospect that your presentation will be personalized to their needs.

Prepare & Test the Technology

Your presentation could be in-person in an office or meeting room or virtual via a conferencing platform like Zoom. In both cases, it’s crucial to prepare the environment and smooth out any wrinkles by testing the technology. If in person, make sure your screen and projector or laptop and the necessary cords are functioning properly. If virtual, test the conferencing software, your mic, and your webcam. In both cases, ensure your slideshow is ready to go.

You'll naturally come up with additional best practices as you give more presentations, but even implementing these four can drastically change the success of your presentations.

For more information on creating and optimizing your sales presentation, check out our article on the top  sales presentation tips and ideas  from verified experts.

Bottom Line: Sales Presentation

Your audience should come out of your sales presentation different than they were at the beginning. Give them insights about their industry, a deeper understanding of their problem or challenge, and ideas about how they can reach their goals and dreams with the help of your product or service. If you follow the steps and tips we’ve presented to you today, you should be able to do just that.

Get the Latest Articles Delivered to Your Inbox

Check out our recent and related articles on the topic

Learn the differences between leads, prospects, and opportunities. Understand how to turn leads into prospects and opportunities.

Lead generation is an important part of any successful sales strategy. Check out these 52 lead generation statistics to help you get ahead.

Email nurture campaigns are an effective way to engage leads. Learn sales experts' 14 best practices for successful email nurture campaigns.

7 Best Lead Generation Companies in 2024

Looking for the best lead generation companies for prospects? Explore the top seven lead gen companies and learn how they generate leads.

Best Lead Scoring Template for Effective Qualification

Lead scoring is essential for driving effective marketing efforts. Use our lead scoring template to support your goals.

B2B Lead Generation: Process, Benefits & Strategies

B2B lead generation helps you identify, target, and qualify prospects. Learn the process, tools, and benefits for inbound and outbound success.

PPC Lead Generation: How to Generate Quality PPC Leads

Learn the strategies for generating PPC leads. Discover the best practices for successful lead generation campaigns.

Top 6 Lead Nurturing Strategies for 2024

Lead nurturing is essential to customer success. Check out the top six strategies to help drive conversions and get more qualified leads in 2024.

How to Find Decision-Makers in a Company

Finding the right decision-makers in a company can be a challenge. Learn how to identify and reach out to the right people in an organization.

👀 Turn any prompt into captivating visuals in seconds with our AI-powered visual tool ✨ Try Piktochart AI!

• Piktochart Visual
• Video Editor
• AI Design Generator
• Infographic Maker
• Banner Maker
• Brochure Maker
• Diagram Maker
• Flowchart Maker
• Flyer Maker
• Graph Maker
• Invitation Maker
• Pitch Deck Creator
• Poster Maker
• Presentation Maker
• Report Maker
• Resume Maker
• Social Media Graphic Maker
• Timeline Maker
• Venn Diagram Maker
• Screen Recorder
• Social Media Video Maker
• Video Cropper
• Video to Text Converter
• Video Views Calculator
• AI Brochure Maker
• AI Document Generator
• AI Flyer Generator
• AI Infographic
• AI Instagram Post Generator
• AI Newsletter Generator
• AI Report Generator
• AI Timeline Generator
• For Communications
• For Education
• For eLearning
• For Financial Services
• For Healthcare
• For Human Resources
• For Marketing
• For Nonprofits
• Brochure Templates
• Flyer Templates
• Infographic Templates
• Newsletter Templates
• Presentation Templates
• Resume Templates
• Business Infographics
• Business Proposals
• Education Templates
• Health Posters
• HR Templates
• Sales Presentations
• Community Template
• Explore all free templates on Piktochart
• Course: What is Visual Storytelling?
• The Business Storyteller Podcast
• User Stories
• Video Tutorials
• Need help? Check out our Help Center
• Earn money as a Piktochart Affiliate Partner
• Compare prices and features across Free, Pro, and Enterprise plans.
• For professionals and small teams looking for better brand management.
• For organizations seeking enterprise-grade onboarding, support, and SSO.
• Discounted plan for students, teachers, and education staff.
• Great causes deserve great pricing. Registered nonprofits pay less.

Sales Pitch Examples: The Best Presentations and How to Make Your Own

When you try to persuade someone to buy your product or service, you typically launch into an elevator pitch also known as a sales pitch. But it’s not all about the words you say – the visuals matter too.

After all, visuals have been found to stimulate thinking and improve learning environments . Visual explanations can also improve the coherence of an argument.

So chances are, the person receiving your elevator pitch or sales pitch presentation will understand and recall it better with images.

By studying these examples of sales presentations on the web and using well-designed templates, anyone can create winning sales pitch decks . Here’s how.

If you want to start right away, and move beyond a simple elevator pitch to create a successful sales pitch, sign up for a free account on Piktochart  to access our pitch deck maker .

No graphic design experience is needed, and you can easily create a successful pitch deck within minutes. Easily choose from various visual formats such as presentations , reports ,  infographics , posters , brochures , and more by editing a template from here .

Top sales pitch examples

First, let’s take a look at examples of sales presentations created by companies across diverse industries.

This good sales pitch example is pure eye candy, carefully balancing minimalism with playfulness. It points out that Front had a headstart over its competitors in providing solutions to its target market. It also presents graphs and charts , projections, and a roadmap .

Front used this deck to gain its Series A funding round, and it has since been viewed more than two million times across different platforms, including SlideShare and Medium.

Less than two years later, Front posted another pitch deck , this time for raising a Series B funding round of $66 million.

Buffer says it used this slide deck to raise half a million dollars.

Of course, it’s the product and customer base that attract funding money. But in this short 13-slide pitch, Buffer’s pitch included facts, and social trend predictions by experts and focused on how its product solves a problem.

AgriMORE’s presentation is best viewed as a video, as it comes with an audio explanation of each part of the pitch.

Apart from being visually attractive, agriMORE’s sales pitch presentation has clearly labeled images to help the audience follow along. An icon for one of its stores, for example, comes with a clear ‘shop’ label.

Such visuals work when they improve the audience’s understanding of a sales deck, not distract from it. They enrich the story that the speaker is trying to tell.

How Google Works

Eric Schmidt’s SlideShare sales pitch presentation on Google’s origin story begins like a child’s book. A slide shows an illustration of two people, along with the narration:

“When Jonathan and Eric arrived at Google, we thought we knew all there was to know about running successful businesses.” But they eventually realized just how wrong they had been, which served as a way to pique the reader’s interest to read on.

Aesthetically, this sales pitch example works because of its design consistency, using the same drawing style and Google brand colors throughout.

It uses visual context, placing slides amidst graphics of containers and freight activity. The overall picture is that of a cargo terminal island, reflecting the environment in which Navis’ solutions are deployed.

This sales pitch example begins by focusing on the company’s key strengths – its long industry experience and the credibility of its team.

Microsoft Dynamics

One part of this sales pitch presentation that truly leaves an impact is the way it provides space for product demonstrations.

Microsoft also clearly discusses customer pain points and presents its solutions. It also mentions the benefits of using their platform, thus allowing the target audience to visualize how easy their work would be if they used Microsoft’s CRM.

If you work in online marketing, the chances are high that you’ve stumbled upon the SEOmoz blog. The company’s founder, Rand Fishkin, used this pitch deck in July 2011 when raising funds for Moz.

This sales pitch example tells a story, from how Moz started and gained customers to how the digital marketing space has evolved and given rise to new problems for marketers and businesses.

It’s also straightforward and presents information on its balance sheet, business risks, and opportunities transparently.

Elements of a Successful Sales Pitch Presentation

If we take the sales pitches above, we’ll see a few things they share in common. These are elements that tend to contribute to the success of a successful sales pitch presentation .

Thorough research

The slides tend to contain data related to the industry and product, along with research citations.

Navis, for instance, provides information on the number of cargo containers shipped in every continent in 1990, and 2010 and includes a 2020 prediction.

The SEOMoz pitch deck presents data on web marketers’ analytics challenges, industry practices, as well as threats.

Visualizing data

It’s not enough to have good data. Facts should be presented in a way that the audience can easily understand and remember.

You can typically accomplish this with graphs, charts, or infographics.

One sales pitch example that visualizes data well is that of Front. The graphs use contrasting colors for different data sets and highlight the data points the presenter wants to emphasize.

Keep in mind that some charts and graphs work better than others, depending on what information you want to emphasize.

To understand which type works best for your sales deck, check out this guide to data visualization .

Starting with the problem

Consider how agriMORE begins its presentation: “Would you like to know the exact origin of the fruit and vegetables available? And how to distinguish products seemingly looking the same as one another? Whether the packaging is produced sustainably?”

Buffer, on the other hand, asks: ”How do you use social to drive traffic?” That’s a problem many marketers want to solve, especially since the answer keeps changing due to evolving tech trends. Both sales pitch examples place the presenter in the audience’s shoes. They also use both language and visuals to illustrate the problem.

By establishing the problem early on, these sales pitch examples set the stage for positioning their product, service, or idea as a solution.

To an extent, they also mimic the structure of a short story – beginning with the conflict, offering context, and ending with a potential resolution.

Establishing credibility

Early in their sales pitch presentations, the companies explain to the audience what makes them trustworthy.

They establish their credibility in different ways, such as by noting their decades of experience in the industry, their extensive global clientele, and the praise their products or services have received from industry experts.

What if your company needs no introduction? Your product or service still does.

Microsoft is a global name, but its pitch still aims to establish credibility by showing that its CRM is used by more than 30,000 companies or two million people in more than 80 countries worldwide.

Providing examples

Be it pictures or product demonstrations, examples are a great way to help the target audience envision how the product or service will solve their problems or satisfy their desires.

The agriMORE presentation is a great example of a sales presentation that provides examples based on customers’ daily experiences.

Google’s presentation also gives concrete examples of the company’s culture and employment philosophy.

Visual consistency

Once the sales pitch presenters chose a visual style, they stuck with it.

For Google, it was using pencil-like drawings; for Navis, it was structuring the presentation around a cargo terminal island. For Front, it was a delicate but sufficient balance of playfulness and minimalism.

The presentations also use a consistent color palette throughout. Google, notably, used only its brand colors in its presentation.

Create a winning sales presentation

Now that we’ve looked at some sales pitch examples and considered the elements that make them compelling, let’s walk through how to put a sales presentation together, using the template below.

1. Begin with an interesting title and/or subject line

Don’t just write a title or subject line such as, “Sales Pitch for XXXXXXX.” Depending on your industry, your title can contain a matter of fact, a question, or even an assertion.

For instance, the Streamline presentation is entitled, The New Standard in Blood Tubing .

How Google Works is also an effective title. Because Google is known as one of the top companies to work for, it does not need an attention-grabbing headline.

2. Explain what the sales pitch presentation contains

By starting your sales pitch with the agenda, you let the audience know what to expect.

You also give them an idea of how long the sales pitch will be.

So, if they know the sales pitch deck is roughly 20 slides long, they’ll be prepared to give their full attention to exactly that number of slides.

The last thing you want is for your audience to start wondering – midway through the presentation – whether or not you’re almost done.

3. Describe your business

This ties together with establishing credibility early on in the presentation.

You can tell people about your brand’s origins, the experience of its leadership team, and your clientele.

Research offers a tip for encouraging people to trust you .

First, demonstrate your capability. Then, show them you’re relatable. This technique can work both for people and businesses, and you can apply it in your ‘About Us’ slide.

4. Explain your mission

As the template above suggests, provide mission statements that answer the following questions:

• How are you making your customer’s life better?
• What problem are you solving?

You can also add a third mission statement that’s inspirational. For example, here’s an excerpt from The Atlantic’s mission statement:

“The Atlantic is America’s leading destination for brave thinking and bold ideas that matter.”

Here’s Coca-Cola’s mission:

“To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.”

The inspirational and relatable statements reflect the need to add a personal touch to gain the audience’s trust.

5. Explain the benefits of your product or service

These slides provide a concrete answer to how you can improve your customers’ lives. Illustrate the benefits by providing concrete examples.

Remember to distinguish between product features and benefits. In the Microsoft sales pitch example, the CRM dashboard and the reporting features make data tracking and analysis easier.

This provides the benefit of staying updated on customer and prospect status, as well as gaining new insights and identifying potential target markets based on the data.

In short, features are product- or service-centric.

On the other hand, benefits focus on how the customers will use the product or service, and how their businesses or lives will improve as a result.

6. Introduce the team

Before you buy a product or service, you typically try to know more about the company that’s selling it; through internal investigation, market research or customer stories. 

This is especially true with B2B contracts, and even more applicable to those with a larger value proposition.

Therefore, make all of this part of your sales pitch deck brief. The best sales pitch will add a short, professional description and links to social profiles to show potential customers that they are credible.

Finally, the price. Never start with this, by the way.

Share the various price options within your sales pitch framework once you’ve convinced your customer you can add clear value (through one key value prop or several) to their business or lives, and solve the prospect’s challenges.

8. Next steps for your sales pitch 

What does the audience need to do next? What are the follow-ups? Will you be arranging a demo or negotiating a contract? Will you run a trial? This is where you explain the next steps.

At this point, you want to lower or remove the barriers to closing a deal – so keep the next steps simple for your potential customers.

9. Thank your audience

Maintain goodwill by thanking your audience for reading or listening to your sales pitch presentation. Now is a good time to invite them to ask any questions they may have.

Make your own sales pitch presentation

If you think the template above is a good fit for your company’s sales pitch, you can access it here to edit it.

If you prefer something more formal, try out this sales pitch template :

On the other hand, for a friendlier approach, you can use this other sales pitch presentation template :

Get started with a successful sales pitch today

A sales pitch deck is crucial for any business looking to sell a product or service to potential customers. Here are some reasons why a sales pitch deck is essential:

Capturing attention: 

A well-designed and visually appealing pitch deck can help capture the attention of potential customers and make a lasting impression. By presenting information engagingly and compellingly, a pitch deck can help a business stand out from competitors and increase its chances of making a sale.

Highlighting key features and benefits: 

A pitch deck allows a business to showcase its product or service and highlight its key features and benefits. A pitch deck can help potential customers understand how the product or service can meet their needs and solve their problems by presenting this information clearly and concisely.

Building credibility: 

A pitch deck can help build credibility and establish trust with potential customers. A pitch deck can demonstrate that the business is trustworthy and reliable by presenting customer testimonials, case studies, and data on the product or service’s effectiveness.

Providing structure and organization: 

A pitch deck provides structure and organization to the sales pitch, helping to guide the conversation and ensure that all key points are covered. This can help the sales process run more smoothly and efficiently.

Facilitating communication:

A pitch deck can facilitate communication between the salesperson and potential customers, making it easier to convey information and answer questions. A pitch deck can also help clarify any confusion and ensure everyone is on the same page by providing a visual representation of the product or service.

Overall, a sales pitch deck is essential for any business looking to sell a product or service. By capturing attention, highlighting key features and benefits, building credibility, providing structure and organization, and facilitating communication, a pitch deck can help increase the chances of making a sale and growing the business.

Start creating your sales pitch presentation or any other slide design with Piktochart now.

Once you’ve finished creating your perfect sales pitch, have your sales team, and additional team members check it to make sure it’s both clear and compelling to grab your audience’s attention for existing or potential clients.

Other Posts

How to Create a LinkedIn Carousel Post That Convert [2024 Guide]

High Ticket Affiliate Marketing: 6 Content Strategies that Increase Your Conversions

6 Visual Real Estate Marketing Ideas 

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What Makes a Great Pitch

• Michael Quinn

It’s all about reading the room.

A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to. The reason? The more senior your audience, the less you should rely on your deck and the more you should expect your pitch to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together.

Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong.

• MQ Michael Quinn is the founder of Minor Nobles, the NYC-based consultancy offering workshops, webinars, rehearsals and 1:1 training to help teams and leaders update their behavior to win more pitches for new business and investment. He is also a faculty instructor for the Association of National Advertisers and host of the podcast, “Own The Room,” where top executives discuss their own experiences pitching and what they wish people would do more often, or avoid altogether, in pitches to them.

Partner Center

Freshsales Integration is

Streamline call handling & enable seamless customer interactions with Freshsales-KrispCall integration.

• Blog / Call Center , Contact Center

10 Sales Pitch Examples, Templates And Tips

• 22 minute read

Giving a sales pitch well is definitely challenging. The presenter needs to create a picture of how their product improves a customer’s life while keeping it short, engaging, and customized for that specific person.

So, how can a salesperson highlight the benefits for the customer in a brief yet engaging presentation 🤔? Creating a short and concise sales pitch that provides all the required information in less than 5 minutes. 

In this article, we will discuss a sales pitch, its importance, and key elements. We will also discuss how to start a sales pitch, 10 sales pitch examples, and the best practices of a sales pitch. 

🔽Let’s get started. 

🔑 KEY HIGHLIGHTS

• Focus on the key benefits of the product/service and give a clear call to action to keep the sales pitch short and concise, ideally 1-3 minutes.
• Customize the pitch based on the target audience and find out what problems your solution can solve for them.
• Show how your solution is better than competitors by highlighting the unique value proposition and strong points that differentiate you.
• Clearly explain your solution and how it addresses customer issues/problems. Illustrate step-by-step how it will fix their difficulties.
• When pitching, display enthusiasm and passion for the product. This can influence customers and help your pitch stand out.
• Engage with the customer through storytelling, questions, and discussion. Don’t just lecture – involve them to keep the interaction more interesting.

Table of Contents

What is a Sales Pitch?

A sales pitch is when a salesperson tries to introduce a product or service to potential new or existing customers and convince them to buy it. Another name for a sales pitch is a “ sales presentation .” A salesperson briefly shows how a solution could help prospective buyers.

The length and detail of a sales pitch can vary depending on the audience. It may include information about the product, paperwork, diagrams, or other ads.

However, keeping it short is better. One to three minutes is plenty of time to outline the main benefits and catch their interest. Your pitch should also make clear how your product could help people and earn them money.

Importance of Sales Pitch

Whether you like them or not, sales pitches help you not miss out on chances to make sales. When talking to a potential customer, the worst thing is being unsure what to say. Therefore, you must know the importance of sales pitch, such as:

• They help you understand your thoughts and give you a starting point for any sales discussion.
• It keeps your company message consistent. Consistency builds trust and stronger, longer customer loyalty.
• You save time and money because the more times a pitch is reused, the more productive your sales team can be. Reps can work faster if they don’t have to create pitches each time.

What are the Key Elements of a Good Sales Pitch?

A good sales pitch is very important for transforming your prospects into loyal customers . Here are some of the key elements of a good sales pitch:

Learn about your customers

It’s essential to understand who will buy your product before your pitch. Find out what problems or needs they have that your product could solve. Think about the types of people who would want it most. 

If you don’t know how they will benefit from it, they won’t want to buy it. Therefore, be ready to point out specifics about your product that help with what your customers want or need. 

Show why you are better

No matter what product you have, someone else probably offers something similar. Point out the main thing that sets your product apart from competitors. Explain how you are better than other choices.

Find your unique benefit or strength. Highlight what really makes you stand out from similar offerings. Making it clear how you can do something better than others gives potential customers a good reason to choose you.

Provide solutions

Clearly explain how your product or service solves problems. Be specific about how it meets customers’ needs. Solutions are vital to include in a sales pitch.

Lay out precisely what your solution is. How does it address issues that customers face? Make sure to illustrate step-by-step how it fixes their difficulties. Customers want to know the answer you provide. If you don’t present the solution, they won’t understand why they should choose you.

Show enthusiasm and feelings

Display how excited and devoted you are to the product. Emotions spread easily, so bring energy to your pitch ! If you aren’t passionate about it, why would a customer care?

Let your passion shine through in how you present. Getting animated shows potential buyers how much you believe in what you’re promoting. When people see how pumped you are about it, that enthusiasm can rub off on them, too. That dedication can influence someone still on the fence about a purchase.

Call them to act

Don’t finish your pitch simply with “Thanks.” Work to fully engage people emotionally. Build a strong connection so they feel ready to become buyers right then or want to contact you later.

Your goal is to persuade them to take action . Whether they buy on the spot or want to learn more, get them to commit to their next step before leaving. Seal the deal by specifically inviting them to purchase or setting up a follow-up meeting.

How to Start a Sales Pitch?

Understanding how to start a sales pitch is very important. Remember these tips when you pitch your product to your next potential client. 

Keep it short

Your sales pitch should be short and sweet . It needs to get to the point without any filler or extra words. It should be kept brief, simple, and condensed. Don’t waste time on unnecessary details. Cut out anything that doesn’t directly support your central message.

Use simple language

When building your sales pitch, use clear and simple language that is easy to understand. Carefully pick your words. Organize what you say so it flows well . Put your strongest points first to hook people in, then logically follow with other important information.

Show benefits

Communicate in ways that help customers visualize benefits. Craft your words to seem memorable and intriguing without being salesy . Show how you or your product offers something special. Help listeners imagine qualities like never before, but do it gently through creative language instead of hard sales tactics. 

Master your pitch

Have your outline completely memorized. Practice your material enough that your pitch flows seamlessly. Rehearse your pitch over and over. Get your script memorized down pat. Then, tweak it for each new customer as needed.

Focus on your target audience

Make your sales pitch aimed at a particular target customer or group. Your pitch needs to be focused to leave an impression. Customize it based on who you’ll present to . Creating a general pitch for everyone doesn’t pack as big an impact as one customized for intended listeners.

Use conversational tone

When pitching, use a friendly, casual tone, like you’re just chatting with someone. While professional, don’t be too stiff or proper. Loosen up and connect on a personal level. Be warm, likable, and sincere. Engage with your audience and show your energy/excitement for the topic.

10 Best Sales Pitch Examples And Templates

Take a look at these 10 different kinds of sales pitch and some of their examples:

Phone Sales Pitch

A phone sales pitch is a conversation you have with potential buyers. Giving a sales pitch on the phone is tougher than in person since you don’t see the person. It’s easier for them to ignore you, too. But you can still make a phone pitch work if you do some things. 

Introduce yourself clearly so they know who’s calling. Tell them why you called; don’t beat around the bush. Ask if they have time to chat real quick before diving in.

Here is an example of a Phone Sales Pitch:

“Hi [name], it’s [your name] from [company].

I looked into [their company] and wanted to ask about [common customer problems].

At [company], we help people with [top benefits]. Does this sound like it could help with [problems]?

If they say yes, Great! Now I want to [next steps like a demo].

If they have doubts, I get it. Would it be okay if I emailed you some info for you to check out later? Then, I can follow up tomorrow to answer any other questions.

If they say to email, Thanks, I’ll send that over and check back in. My email will explain what we do, and I hope we can keep talking.

If they say no more contact, That’s no problem. Thanks for your time anyway. Is there anyone else I should talk to at your company about this?”

Elevator Sales Pitch

An elevator pitch is a short description of yourself and what your business offers. It can be a chance to make a real connection that could help you later. It may not lead to an immediate sale, but you should always be ready to give a short pitch about your business if a chance arises.

Most people have given an elevator pitch before without realizing it. You might do a short pitch in many different situations, like job interviews or new business opportunities. So, preparing what you’ll say is essential for promoting yourself and your company.

Here is an example of an Elevator Sales Pitch:

Introduction: “Hi, my name is [your name], and I’m a [your job title] at [your company]. It’s nice to meet you!”

Problem: “I know your company works in [industry], so I thought maybe you might want to know that [problem] – and the statistic is [statistic].”

Solution: You know that struggle with [problem your company solves]? At [your company name], we’ve found a great way to solve exactly that by [solution in simpler terms].

Unique Value Proposition: And believe it or not, we’re the only ones who offer [value proposition in a benefit-oriented way].

Call to Action: I truly think this could be a game-changer for you. Are you available for a brief chat this week to discuss it further?

Email Sales Pitch

Email sales pitch means sending emails to potential customers. With cold emails, do your homework first. Personalize it by using their name correctly. Compliment recent achievements they achieved. Find problems your product solves. Relate those issues to them specifically.

In the email, keep connecting it back to their needs. Explain clearly how you can help. Don’t hide that it’s a sales pitch, but don’t oversell either. As long as you show true value, they’ll look past that it’s technically selling.

Here is an example of an Email Sales Pitch:

My name is Jenna, and I work at XYZ Growth. We help companies increase natural website traffic, also known as organic traffic.

I know you’re busy, so I’ll tell you briefly about the good things we offer and why our clients trust us with their marketing. Our SEO experts always know the latest search engine trends, rules, and best practices, so you don’t have to worry.

We make personalized plans for each company based on their unique needs and goals. We also regularly send you reports and stats to see how your website traffic grows naturally.

If this sounds good, let me know if you want me to explain our services more or set up a meeting.

Talk to you soon,

Voicemail Sales Pitch

A sales voicemail script is pretty straightforward – some sentences written beforehand help a salesperson leave a perfect voicemail message. The goal is to make the message good enough that the person calls you back.

Most phone sales calls don’t go according to plan. 80% percent of sales calls go to voicemail. That’s why you always need a voicemail sales pitch ready if the person you’re trying to sell to doesn’t answer. 

Here is an example of a Voicemail Sales Pitch:

“Hi! My name is Alex, and I work at [your company name]. I’m trying to reach the person in charge of health insurance at your company. 

Can you please have that person call me back at 767-555-2423? I’d like to talk about how we can improve health insurance for the employees where you work. We can collaborate so insurance issues aren’t as confusing or difficult.

I hope the right person calls me back to discuss some options. Thanks, and have a great day!”

Video Sales Pitch

A video sales letter takes the most important parts of any other sales pitch and turns them into a video. They can be used in different ways, such as on websites, special pages for offers on websites, social media, or sent directly to potential customers. 

The significant advantage of doing a video sales letter is that videos allow you to tell an engaging story about your product or service in a way other methods can’t. Adding visuals, narration, and music lets you grab the attention of the person you’re trying to sell to.

A video is the best way to sell a difficult product, and we couldn’t help but include the Squatty Potty example. This is because it solves a problem people don’t know about and isn’t easy to discuss.

In the Squatty Potty video , the video starts with something weird – a unicorn pooping rainbow ice cream! This gets your attention right away.

Then, a funny knight character tells the story. Within 15 seconds, it mentions the problem—not being able to go to the bathroom. It shows more problems that could happen if not fixed.

It introduces the solution—the Squatty Potty—in one minute. Graphics explain how it works and why it helps. Then, it tells where to buy it (CTA). The video is funny, but that’s not why it did so well, selling over $15 million worth. 

It kept you interested with the story while explaining the problem, solution, and reasons to buy it – which is how sales should work. The funny video made explaining all that more fun to watch and pay attention to.

Social Media Sales Pitch

Social media sales pitches are custom messages sent to potential customers on platforms like LinkedIn. This is often called social selling. Regular sales pitches can be more straightforward, just trying to make a deal. 

Social media pitches try to create connections and trust with potential customers by sharing valuable and applicable information. The goal is to get your name out there and drive sales by matching what you offer with what interests and helps the potential customers.

Here is an example of a Social Media Sales Pitch:

“Hi Ashley,

I saw that you and Catherine are connected. She uses our service for her business. Using our tools helped Catherine’s company publish more blog posts. They increased the number of blog posts they make each month by 20%.

I know you manage a blog, too. Our solution could help you and your team share more blog posts each month, just like it did for Christina.

Would you like me to explain how our service works in more detail?

– Lily”

Investor Sales Pitch 

Investor sales pitch means pitching your business to potential investors. You found an investor that might be a good fit and made your first contact. Now it’s time to give your presentation. Hopefully, before the meeting, you have already learned much about the investors and how they work. 

Your job now is to start building a good relationship with them. You should begin by getting on the same page and making a connection. Investors need to feel confident that their money will be handled by people who can handle it. While they learned some things about you when you first reached out, they’ll want to learn more about you during your presentation.

For example, as a business leader, do you have the right qualities, such as determination, motivation, and drive, to succeed and make your investment money?

Take a look at this Investor Sales Pitch example for distinction software:

My name is Tom McKaskill, and I’m the President of Distinction Software. We make software that helps companies manage their supply chain better.

Our product suite helps optimize how companies deal with customer demands, warehouse inventory, shipping, factory production ability, and raw material inventory. 

Our product is one of only a few fully finished and tested supply chain optimization programs worldwide. Companies increasingly demand these programs, and extensive software companies are also interested in making them.

We plan to sell our business to a large global software company. This would give them a product they could start making money with immediately using customers they already have. It would also give them a big advantage over competitors in the future. We estimate selling for about $60 million.

We need $2 million to translate the software into different languages and countries. We must also do more testing with clients and write manuals and training materials to release it worldwide.

Deck Sales Pitch

A sales deck is a PowerPoint or slideshow you use when sharing details about your business or product. The slides help steer people through what you’re trying to say during your sales presentation.

Deck sales pitches are made to look nice so your pitch stands out compared to others. It also gives the person a good experience learning about your product or company. But you don’t need to be a famous artist to design your deck. Websites like Piktochart and Canva let you make good-looking decks for free.

Example of the deck sales pitch:

CallTools Sales Deck from Larry Greller

The sales deck for CallTools shows that you don’t need design skills to make an effective sales presentation. While it uses generic stock photos instead of their own, you could swap them out for photos of your team and products so clients can relate more to your business.

Why does their deck work well? Besides the stock photos, the CallTools presentation is good because it gets its point across to the audience simply and straightforwardly. The sales slides focus on what makes their tool different from others in their industry. 

Highlighting unique features helps the product stand out from the competition. Even without fancy graphics, the deck successfully communicates what matters most – showing why a customer should choose CallTools.

Pain Point Sales Pitch

Finding what problems your potential customers are dealing with is essentially the pain point sales pitch.

Thinking about struggles, annoying problems, and feeling stressed might not be fun. Who wants to keep talking about stuff that’s not working well? It doesn’t sound very fun to keep going over and over everything wrong, right? But if you own a business, started a company, or provide services, pain is actually really important. 

When it comes to what makes people buy from you or say no thanks, their problems are a big factor. Figuring out your potential customers’ issues will help convince them to choose your solution. Addressing their pain points is crucial to making the sale.

Here is a Pain Point Sales Pitch example:

I’m calling because our product could help with the problems you mentioned at last month’s trade show. I remember you said your company wastes a lot of time entering orders by hand. It takes forever, and it’s easy to mess up.

Our sales software makes the whole process much easier. With just a few clicks, your sales representatives can add new orders, customer information, and customized invoices. All the information is stored online, so anyone on your team can access it from any device.

It connects with your accounting software, so there’s no more re-entering orders or trying to match everything up later. With us, your numbers will always be right, and you’ll save hours each week.

Doesn’t that sound better than your messy system now? I’d like to do a quick demonstration to show how it works. Let me know if you have 15 minutes free next week for a call. Talking through a real example could help you see how much easier it will make your life!

Hope to hear back from you,

[Your Name]

Follow Up Sales Pitch

You have finished the first step if you have already written and sent sales introduction emails. Now it’s time for the harder part: the sales follow-up email. We call this the harder part because research shows that 80% of sales need atleast five follow ups . 

So, follow-up emails are really important for people who are just hearing about you for the first time, making them more interested or ready to buy. Most leads must be followed up with a few times before purchasing. The follow-up emails turn cold leads who know nothing about you yet into warmer leads who know more and are closer to purchasing.

Here is a Follow-up Sales Pitch example:

Hello [first name],

I know how important [issue they mentioned] is for your business. Since we talked last week at the [name of event], I want to tell you about the good things about [product name].

[Product name] lets bosses and workers [main good things about the product]!

We hope to work with your company in the future. Please let me know if you want to learn more about [product name].

[Your name]

Sales Pitch Best Practices 

Without the correct practices, a sales pitch is just a boring monologue no one wants to hear. Thus, follow these practices to level up your sales pitch:

Focus on engaging with customers

Your sales pitch should feel like a back-and-forth discussion, not just you talking at people. Customers will usually ask questions, so use this as an opportunity to include them in the conversation.

Pay close attention to what they say instead of just talking non-stop about your product. Then, show precisely how your solution could help with something they brought up. Engaging them keeps them interested.

Share a story to build a connection

Telling an engaging story about your company and product supports your points. It can quickly spark a customer’s interest in learning more.

If you share the story smoothly, you will form a stronger bond with the customer. Customers often relate successful stories to their own lives, which gives them more motivation to purchase.

Ask Open-Ended Questions

Don’t just ask yes or no questions. Ask questions that require more explanation. This helps you get to know the customer better and keeps them involved in your talk. Learning about them enables you to customize what you say.

Asking open questions also makes them think. You can ask how they would use the product or what problems are most important to fix. Getting input from them as you talk builds an interactive discussion, not just a lecture.

Use Positive Body Language

Smile and look at the person when you present. Use your hand gestures to point at your visuals or emphasize key points. Stand facing them so they know you want to include them. These small actions help people trust and pay attention to you.

Others are encouraged to feel the same way when you seem happy and excited. Control your tone, face, and movements to appear friendly and engaged. Confidence shows through nonverbals better than words alone.

Provide Supplemental Materials

Offer extras like brochures, reports, or videos for them to take. This allows them to recall your main points later. Leaving behind details helps buyers decide by themselves later, too. The more people think of your idea independently, the more likely they will consider becoming customers.

Materials with your company’s contact also make it easy to get back in touch. Good extras reinforce the perfect solution is available if they want it. Dual-purpose giveaways work as a resource and a reminder of the options you present.

Final Thoughts

No one enjoys feeling pressured or tricked during a sales interaction. So, we should forget about thinking of salespeople as super smooth talkers. Instead of seeing potential buyers as targets, consider them individuals to whom you can offer real assistance.

While there are many tactics for pitching someone, the most essential thing is to show your value . Discover the customer’s problems, understand their challenges, and find solutions. If you succeed in helping overcome issues, prospects will view you as a helpful partner rather than just another vendor. Showing you care about customers, not just money, builds trust that results in long-term business partnerships.

How long should a sales pitch be?

The best sales reps should be able to quickly explain what their company does and how it can help customers. Ideally, they can cover the main things about their business and the advantages of working with them in under 1-2 minutes.

How to do a sales pitch in an interview?

To present an effective sales pitch, focus on what makes you different: Your sales presentation should show what makes you or your company special compared to others. Discuss your strengths, talents, and past work and explain how they could help this customer.

How to make a cold call sales pitch?

Follow these steps to make a cold call sales pitch:

• Start with your name. If you’re unsure how to start a call with someone you don’t know, say who you are first. 
• Be honest about why you called. 
• See how they’re doing. 
• Tell them the reason you’re contacting them.
• Explain why your call matters.
• Say you’re glad they answered.
• Ask for their assistance.
• Thank them for taking the time to speak with you.

Follow our newsletter !

Related Blogs

What Is An Intelligent Virtual Agent & How Does It Work?

Sometimes, customers get frustrated 😒 when they receive the same pre-defined answer repeatedly. They prefer humans to interact with their…

• 9 minute read

What is Call Center Fraud? How to Identify & Prevent It?

While call centers offer a valuable service 🤩 to their customer, they also present a tempting target for fraudsters 😠. …

• 7 minute read

10 Effective Tips to Improve Your Outbound Call Answer Rate

Do you want to boost your outbound call rates and excel in business growth?🤔 If yes, then this blog is…