marketing duties and responsibilities resume

• • Worked closely with the Creative Director to delegate and assign incoming creative requests.
• • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• • Supported the team in managing an evolving suite of creative design assets.
• • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• • Assisted in the development of creative assets and imagery requests.
• • Supported the execution of partner marketing campaigns.
• • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Product Marketing

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

• Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
• Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
• Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
• Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

• Event Marketing resume
• Fashion Marketing resume
• Sports Marketing resume
• Influencer Marketing resume
• Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

• Title and current contact information
• A professional resume statement
• Details of past marketing experience
• Post-secondary education and any advanced training
• A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

• Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
• Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
• Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
• Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
• Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

• Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
• Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
• Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
• Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
• Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• • Execute direct email, push, and SMS marketing campaigns
• • Create new email templates and user journeys using Salesforce Marketing Cloud
• • Develop campaigns that are more personalized to the customer with updated graphics and other features
• • Optimize design layout to improve readability on all devices
• • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

• The effect they had on adding new customers through developing new email marketing campaigns.
• Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
• The amount of workload they are comfortable handling.
• Experience in improving workflow and reducing production errors.
• The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

• Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
• Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
• Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
• Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
• Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
• Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
• SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
• Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

• Content creation
• Sales or general retail experience
• Social media management
• Freelance design work
• Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Google analytics
• Content management systems (CMS)
• Social media advertising
• Email marketing
• Adobe Creative suites
• Market research
• Marketing automation software
• Articulate storyline
• HTML/CSS knowledge
• Customer relationship management (CRM)
• Data analysis
• Strategic planning software
• Graphic design tools
• Video editing software
• Conversion rate optimization (CRO)
• A/B testing
• Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

• Communication skills
• Problem solving
• Critical thinking
• Adaptability
• Analytical thinking
• Time management
• Decision making
• Collaboration
• Negotiation
• Emotional intelligence
• Customer service
• Attention to detail
• Relationship building
• Salesmanship
• Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

• Marketing/Digital marketing
• Business administration
• Communications
• Advertising
• Graphic design

When adding your post-secondary education, you want to include:

• Name of the degree
• School name and location
• Dates of attendance/graduation date
• Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• • Introduction to Marketing
• • Marketing research
• • Consumer behavior
• • Salesforce management
• • E-commerce
• • Advertising and sales promotion
• • Principles of selling
• • Email marketing
• • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

• Google Analytics certification
• HubSpot Content Marketing certification
• Meta certification
• Salesforce Certified Marketing Cloud Email Specialist
• HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

• The years of experience
• Specific platforms where they have experience in
• The number of accounts they managed
• Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

• Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
• Spoken languages: This section is essential if the job requires mastery of a second language.
• Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
• Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
• Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

• Samples of content creation
• Social media strategy statistics
• Managed social media accounts
• Design work
• Email marketing campaigns
• Website projects
• SEO and SEM projects
• Press releases
• Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

• Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
• Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
• List professional associations and networking groups that show you stay current with new trends and technologies.
• The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

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• Marketing Specialist Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Marketing Specialist Resumes:

• Conduct market research to identify target audience and market trends
• Develop and execute marketing campaigns across various channels (email, social media, paid advertising)
• Create and manage content for website, blog, and social media platforms
• Analyze and report on campaign performance using analytics tools
• Collaborate with cross-functional teams (sales, product, design) to develop and execute marketing strategies
• Manage and maintain marketing databases and CRM systems
• Coordinate and attend industry events and trade shows
• Conduct competitive analysis to identify strengths and weaknesses of competitors
• Develop and manage partnerships with other businesses and organizations
• Continuously stay up-to-date on industry trends and best practices in marketing.

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Marketing Specialist Resume Example:

• Developed and executed strategic, omni-channel marketing plans/campaigns geared towards the target market/audience resulting in a 15% boost in brand awareness
• Monitored and regularly updated key performance metrics and generated weekly performance reports to provide meaningful insights on marketing and campaign effectiveness
• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieved a 430% increase in online engagement
• Enhanced customer profiles, generated periodic reports, and identified improvement opportunities by utilizing cutting-edge technologies and assessing market trends
• Developed relationships with external influencers and media contacts to increase brand awareness, driving website traffic by 25%
• Co-ordinated responses to customer inquiries, complaints and compliments providing an unprecedented customer service experience and satisfaction
• Designed and maintained an engaging and user-friendly web portal to drive leads and convert prospects, increasing website hitting by 17%
• Created engaging, on-brand copywriting, artwork and design to ensure brand consistency and enhance customer experiences
• Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
• Creative Strategy & Planning
• Campaign Management & Evaluation
• Market Research & Analysis
• Brand Management & Advertising
• Content Marketing & Copywriting
• Influencer Marketing & PR
• Digital Marketing & SEO
• Social Media Marketing
• Email & Direct Marketing
• Web Development & Design
• Digital Analytics & Reporting
• Project & Event Management
• Vendor & Agency Relationships
• Customer Service & Engagement
• Sales Management

Top Skills & Keywords for Marketing Specialist Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Email Marketing
• Content Marketing
• Marketing Analytics
• Marketing Automation
• Customer Relationship Management (CRM)
• Brand Management
• Event Planning and Management
• Market Research and Analysis
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building
• Analytical Thinking and Data Interpretation
• Project Management and Planning

Resume Action Verbs for Marketing Specialists:

• Strategized
• Collaborated
• Conceptualized
• Implemented
• Personalized
• Orchestrated

Generate Your Resume Summary

Resume FAQs for Marketing Specialists:

How long should i make my marketing specialist resume, what is the best way to format a marketing specialist resume, which keywords are important to highlight in a marketing specialist resume, how should i write my resume if i have no experience as a marketing specialist, compare your marketing specialist resume to a job description:.

• Identify opportunities to further tailor your resume to the Marketing Specialist job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Marketing Specialists:

Assistant marketing manager, associate marketing manager, content marketing manager, digital marketing manager, marketing communications manager, product marketing manager, senior marketing manager, social media marketing manager.

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11 Digital Marketing Resume Examples for 2024

Digital Marketing Resume

• Digital Marketing Resumes by Experience
• Digital Marketing Resumes by Role

Writing Your Digital Marketing Resume

You’ve heard the saying that the hardest part is getting started. When it’s time to  write your digital marketing resume or create a cover letter , staring at a blank page is undoubtedly the worst and most intimidating part of the process.

To help alleviate this stress, we’ve researched what hiring managers want to see on digital marketing resumes. Now we’re sharing our findings with you so you can  build a resume  with confidence.

These digital marketing resume samples have  helped digital marketers get interviews at companies like Slack and Stripe , so they’re a great place to get inspiration for your own resume. No matter what digital marketing role you’re striving for, use our writing tips and templates to help you land more interviews (and get the job) in 2024!

or download as PDF

Why this resume works

• To help you with the formatting process, you can choose a  resume template  so you can easily edit and rearrange sections to your liking. Just be sure to keep everything to one page!
• Think about what you’ve done and how that might translate to revenue or savings.
• For example, did you introduce a new tool that saved your company hours of manual labor? Did you implement new sales funnel techniques that created more conversions?

Digital Marketing Manager Resume

• Project ownership also means that you’re in charge of the outcome, so if you have definitive metrics related to your success, include them! 
• Beyond having proper  resume formatting , you should always  check your resume  multiple times before you hit “submit.”

Entry-Level Digital Marketing Resume

• If you have a college degree, an easy way to demonstrate your skills is by adding a “relevant courses” section. Include a handful of relevant marketing, sales, or communication courses to show what you’ve learned quickly.
• You can also add a projects section to show you have the drive to succeed as a digital marketer. Don’t have any projects? No problem! You can create a personal website or build your own social media following to showcase your skills.
• This three-to-four-sentence statement explains some of your skills, which job you’re applying for, and what you hope to bring to your future workplace. We’d recommend writing a full paragraph and then cutting it down in stages until you’ve got a concise statement that immediately sells your qualifications.

Senior Digital Marketing Manager Resume

• Since you’re applying for a senior role, your work must reflect increased responsibility. Always include any opportunities you’ve had leading a team or developing campaigns from scratch.
• Use strong action verbs like “built,” “supervised,” and “directed” to further highlight your leadership abilities!
• Although soft skills are important, most of your skills should be hard (aka technical) skills you’ve learned. Good examples include  Google Analytics ,  email marketing ,  SEO , and  paid acquisition

Digital Marketing Intern Resume

• Your metrics on SEO achievements, traffic conversions, and ability to leverage digital tools to grow ROI will add authority to your digital marketing intern resume.

Digital Marketing Executive Resume

• When listing down the skills in your digital marketing executive resume, remember to add research tools such as SEMrush and Google Analytics. Proficiency in these tools speaks volumes about your expertise in monitoring traffic data and staying on top of each digital trend!

Digital Marketing Strategist Resume

• Try taking inspiration from Noah’s first bullet point and see how his digital marketing strategist resume gets straight to the point and adds how his leadership in a backlink strategy improves domain authority by 62%!

Digital Marketing Coordinator Resume

• Recruiters want to see your metrics on sales, positive customer engagement, revenue generation, and unique solutions to business problems in your digital marketing resume.

Digital Marketing Analyst Resume

• So, that means you need to show the results of your work. What did you do that resulted in a positive impact on the company?
• For example, did you save time by automating reports? Did you uncover an insight through A/B testing that improved conversion or retention rate? You’ve done good things; now you just need to find and define them!
• The first option sounds much better, of course! Make the formatting process easier by using a  resume template  that’s easy to edit so you can move sections, add color, change fonts, and more. Make your resume as unique as you!

Digital Marketing Specialist Resume

• Use bulleted lists to make your skills and work experience points easy to skim or speed-read.
• Take every opportunity to demonstrate relevance toward the job at hand. Hopefully, your most recent jobs are also the most relevant, so all you should have to do is alter minor details to match the job description.
• Vouch for yourself by packing your work history with measurable examples of accomplishments, like retention rate boosts or large-scale projects.

Digital Marketing Director Resume

• Since you’re applying for a high-level position, you need to show how you’ve advanced in your career, which you can do by emphasizing your most recent accomplishments. Did you create new marketing campaigns that resulted in higher conversions? Did you acquire a host of new clients? Think back on what you’ve achieved and how you can use that to your advantage!
• For example, if you increased customer satisfaction rates, how much did they improve? How many departments did you work with? Adding numbers is an excellent way for employers to evaluate your work!

Related resume guides

• Marketing Manager
• Business Development

Your digital marketing resume serves as your first impression to employers, which means you want it to be formatted correctly for prospective employers. Correct  resume formatting  ensures your digital marketing resume is readable, logical, and professional. 

The most popular formats for resumes are the reverse-chronological, functional, and combination/hybrid formats.

Reverse-chronological, functional, and combination formats

• Reverse-chronological:  This format is the most popular and the most preferred by employers. (It’s the tried and true resume standard!) It’s the best format if you have a strong work history with no employment gaps. It’s also the best option to showcase experience because it provides a clear timeline of your career progression. In this format, your work history and experience are listed in reverse-chronological order, starting with your most recent position.
• Functional:  The functional format is usually used by individuals who have gaps in their work history, have changed careers a few times, or have little relevant experience. Your skills and abilities are listed first in this format instead of your work history. 
• Combination:  This format mixes the reverse-chronological and functional formats to place equal emphasis on skills and work history.

It’s difficult to know which format to choose when  writing your resume . If you’re unsure which to choose, it’s best to use the reverse-chronological format because it’s easy to read with a logical flow. Plus, it’s the unofficial standard for resumes, so employers (and the ATS) know how to scan it quickly.

Digital marketing resume header

You already know the importance of marketing, so when it comes to your resume header, this is where you should display relevant information prominently. It should be located at the top of your digital marketing resume.

The font you use for your name should be larger than that of the rest of the resume, and you should also include the job title (slightly smaller than your name) of the role you’re seeking.

Underneath your title and name, you need to put your contact information, starting with your email address. Avoid using the email you created in high school—if the only handle you have is [email protected], it takes just a few minutes for a tech-savvy individual such as yourself to set up a new Gmail account with a professional handle.

After your email, add your phone number in case employers wish to contact you directly. Then it’s up to you whether you list your location (just your city and state) and social media links. Your location may be important to alert employers to your availability for an in-person interview, but you can leave it out if you’re out of state.

If you have a LinkedIn profile or other professional websites, list the URLs in your contact header. This is a good way to showcase your skills and experience to employers. (Plus, many employers require your LinkedIn profile on your application.)

What you need to know about the ATS

When you’re applying for a digital marketing position, it’s important to know about applicant tracking systems, also known as the ATS. Employers use the ATS to scan resumes and filter through potential candidates. If your resume isn’t formatted correctly or lacks keywords, it will be filtered out, and you won’t be considered for the position.

If you’re using a  Google Docs resume template  or a  Word resume template , consider certain formatting elements to beat the ATS: 

• Use standard one-inch margins on all sides of your resume; reduce it by a half-inch if needed. This makes it easier for employers to read, and your digital marketing resume won’t look cramped.
• Choose a simple, standard font, such as Arial, Calibri, or Times New Roman. Don’t use a script or ornamental font because it will be difficult to read.
• Use a font size of 10-12 points for the body of your resume. Section headers should be larger at 14-16 points.
• Organize your resume logically with the most important information at the top. The easiest way to do this is to list your experience and education in reverse-chronological order. This format will ensure the reader will see your most recent experience and education first.

Your digital marketing resume writing guide

Though you’re a pro when it comes to marketing, it’s daunting to try and market yourself with only a single page.  Building a resume  is never going to be easy, but it can be a lot easier when you take it section by section.

Important factors in building your digital marketing resume:

• Resume objectives and summaries 
• Work experience 
• Digital marketing skills 
• Education and certifications 
• Projects, interests, and hobbies

Do you need a resume objective or summary?

A  resume objective  is a short statement explaining what you’re looking for in a job and what you can offer. A  resume summary  is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.

You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to  each job for which you apply .

Think you might want to include an objective or summary anyway? Here’s when you should consider using an  objective : 

• You’re changing careers
• You do not have much experience

And here’s when a  summary  might be the key to winning the day: 

• You have at least 10+ years of experience
• You want to highlight an accomplished work history

Excellent objective

Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros. 

Why it works

This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the  marketing job description . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills. 

Excellent summary

Seasoned and goal-oriented digital marketer with 12 years of experience managing and executing successful marketing campaigns across multiple channels, including online, offline, and mobile. I have a proven track record of increasing website traffic and conversions by more than 25% through SEO/SEM, social media, email marketing, and content strategy. Looking forward to joining a tech startup like Steadily, where I can accelerate the growth of the company through a decade-plus of experience and mentorship of junior digital marketers. 

This summary highlights 12 years of experience in digital marketing and explains why the candidate is suited for the job with quantifiable metrics aggregated across total work history. The summary also includes keywords like conversions and SEO from the job description.

Digital Marketing Work Experience

When writing the bullet points for your work history, think about relevant experience. Three to four job experiences are the sweet spot, but if you have fewer than two, we have some tricks that will improve your digital marketing resume. If you’ve had many jobs, keep them handy on a master resume, but don’t list every position; just include the most relevant ones that fit the job description. 

Writing your work experience bullet points

When writing work experience in a bulleted list, active verbs are the best way to describe your expertise and show your work in action. As a digital marketer, the following active verbs could serve you well:

• Strategized 
• Created 
• Automated 
• Optimized 
• Improved 
• Exceeded 
• Coordinated 
• Executed 

Avoid using passive language like “was responsible for.” Similarly, personal pronouns (I, me, my) are space wasters. 

The following three work experience bullet points are a solid start but still lacking:

• I managed a team of 10 employees
• Directed all online marketing campaigns
• Collaborated with management to enhance automation

To be fair, these bullet points have some solid information we can leverage, but they’re still too vague. They fail to demonstrate how your duties gave way to achievement. 

With active language, role specifics, and quantifiable metrics, these become much stronger bullet points:

• Managed a team of 8 junior digital marketers to increase online sales conversions by 10% within 3 months
• Directed an email campaign that increased website traffic by 22% in 2020
• Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours of manual reporting each week

Does every bullet point need some sort of metric or quantifier? No. However, it should be a goal to shoot for.

Demonstrate your impact with metrics

Let’s dive further into metrics. Metrics are important because they allow the reader to determine your effectiveness in your role and if you met expectations. These numbers must demonstrate how  you  impacted the company directly or indirectly.

So, when listing work history, include metrics that support your experience. Aim to have metrics in 60 percent or more of your bullet points, so you’ll be ahead of your competition. Metrics can be derived from several areas: 

• SEO and site traffic performance 
• Marketing campaign results 
• Conversion rate improvements 

For example, your job experience bullet points could look something like tho which you apply. If you’d rather not take the time to tailor it to each position, you’re better off leaving this section out. 

• Led SEO efforts and conversion funnels to generate 170K unique monthly visitors and $1.8M in monthly revenue
• Tracked email and social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 7% more customers per month 
• Created reporting around paid marketing funnels and leveraged this to improve the conversion rate by 210% incrementally

Best digital marketing skills to include

There are two kinds of  skills to include on your resume : hard and soft skills.

Hard skills are technical abilities specific to the job, like A/B testing or Google Analytics. Soft skills are more general traits that employers appreciate across most jobs, like teamwork or communication. While soft skills are important, your digital marketing resume should contain  mostly hard skills . 

Hard skills might include:

• Social media advertising
• Brand awareness
• Google Analytics
• Email campaigns 
• Lead generation 
• Conversion funnels 

Soft skills (again, not the focus) might include:

• Interpersonal communication 
• Self-motivated 
• Detail-oriented 

These are ordinary hard and soft skills used in digital marketing, but there are many more for which an employer may be looking. Pay close attention to the keywords listed in the  marketing job description , then use that to tailor your skills section with six to ten relevant keywords. 

Education and certifications

At minimum, you’ll need a bachelor’s degree to begin your career in digital marketing. This means you can skip listing your high school diploma if you’ve got a degree. If you have a master’s degree, include your bachelor’s as well and list them in reverse-chronological order. 

Especially once you’ve gotten some years under your belt, you don’t need to include anything fancy. Just list the basics: 

• The name of your college or university
• Your degree
• How many years you attended (it’s fine just to list the graduation year)

If you want to show off further training, you can add a dedicated certifications section. Certifications don’t take the place of a degree, but some employers may request certain certs from you. There’s a world of certifications available for you to pursue through Google, Coursera, Facebook, YouTube, and many more.

Certs range in experience level, price, and requirements. If you do have a cert(s) or plan to pursue one, this sort of thing is simple to include. You can briefly list it in the sidebar or at the bottom of your resume. 

Do you need to add projects, interests, or hobbies?

Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on previous job experience. 

If you’re including projects on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullet points will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too. 

Projects could range from anything to developing a social media campaign for a small business or tinkering with a personal blog and optimizing SEO performance. 

Adding an  interests and hobbies section  isn’t the same as a projects section. Consider including this section if the job description references the importance of a good company cultural fit or if they seem pretty casual. Even if the company is casual, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers (but hey, we understand the importance of a good nap).

Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.

For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is creative and doesn’t mind trying new things. As another example, playing rugby throughout college shows that you’re well-rounded and can balance your time well.

Tailoring your digital marketing resume to each job

If you’ve made it this far, you’re nearly there, just hang in there for this critical piece of advice.  Tailor your digital marketing resume to each job you apply for.

Tailoring your resume is easier than you think. You only need to slightly adjust the following sections:

• Work experience bullet points
• Objective/summary (if you included one)

We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. Don’t do a copy/paste job, and be honest about your abilities. Include keywords strategically to show your employer that you have the skills and experience needed.

Ensure your resume is flawless

Lastly, don’t let your resume fall into anyone’s hands until it’s perfectly polished and error-free. Let your resume rest overnight before you return for a final look. For best results,  check your resume  multiple times and even better, have a friend or trusted colleague look it over, too!

Land your digital marketing job

At last, you made it! Maybe you still have to finishing  writing your resume , but we’re confident that your resume will be better with these tried and tested tips. 

Just remember:

• Your resume format matters greatly, and the reverse-chronological format is your best friend. 
• Use your contact header to market yourself quickly by placing it at the top of your document. 
• Plan to beat the ATS by including keywords in the job description.
• An objective or summary is optional, but if you want to include one, tailor it to the job.
• Use active language and metrics in your work experience bullet points to leverage your abilities.
• Job-specific technical skills, particularly those listed in the job description, hold more weight than soft skills.
• List your education in reverse-chronological order.
• Projects, interests, and hobbies might be appropriate to add if you’re short on experience. 
• Customize your resume for every job application.
• Never submit a resume unless it’s error-free, so check it multiple times!

There you have it! With these tips, you’re one step closer to landing your dream digital marketing job. Now, you can start  building your resume  and working on your digital marketing cover letter , so you can get more interviews.

We’re cheering you on! 

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Marketing Job Description

Sample marketing job description. Marketing responsibilities vary according to industry, level of position and size of company. However these core responsibilities apply to the majority of jobs referred to as:

• marketing administrator
• marketing assistant
• marketing coordinator
• marketing officer
• marketing specialist

Select the relevant tasks and job requirements for your specific marketing position to create an accurate and detailed job description.

MARKETING JOB DESCRIPTION

General Purpose

Assist in planning, coordinating and executing marketing programs to support organizational objectives.

Main Job Duties and Responsibilities

• design and develop marketing materials
• liaise and correspond with outside vendors and suppliers
• monitor production of marketing materials
• oversee distribution of marketing materials
• draft press and media releases
• liaise with public relations and media contacts
• help prepare and conduct product presentations
• help plan, coordinate and participate in marketing events
• execute direct marketing campaigns
• prepare online marketing campaigns
• develop and implement strategies for social media platforms
• update company website and social media tools
• oversee loyalty and rewards programs
• conduct market research
• monitor competitive activity and market trends
• monitor and assess customer feedback
• maintain customer information via marketing database and CRM system
• collect and analyze data to prepare marketing reports
• track, coordinate and assemble data to measure outcomes of marketing programs
• communicate with sales and production regarding product and pricing changes
• maintain promotional materials inventory
• maintain archive of marketing materials
• ensure marketing activities comply with state and federal regulations

Education and Experience

• Bachelor's degree or equivalent
• customer service, marketing or sales experience
• understanding of the principles of marketing
• knowledge of marketing tools and techniques
• proficient in relevant computer applications
• proficient in social media marketing

Key Skills and Competencies

• planning and organizing
• communication skills
• attention to detail
• problem solving
• stress tolerance
• team player

Marketing skill requirements are constantly changing as digital marketing platforms evolve. Make sure your marketing job description is aligned to current marketing trends.

Latest Update Marketing Jobs 2023

Today, a successful marketer needs a growing list of new skills. A marketing professional is constantly building and creating digital content. A working knowledge of website creation and relevant coding skills are required for this. A profound understanding of social media is essential.

In addition a reasonable grasp of design will add value to a marketer's skill set. Basic graphic and print design knowledge coupled with an understanding of design applications enhances the candidate's value to the company.

Being comfortable working with data from various sources is another essential component to being a successful marketer. Data collection and analysis is key to the role of marketer in an organization.

In the current marketing environment it is important for marketers to develop these skills to remain relevant.

Your marketing resume and cover letter

Gain a full understanding of the marketing role and use this marketing job description to build a job-winning marketing resume.

Get your resume read. Adapt this marketing cover letter for your own use.

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4 Resume Mistakes to Avoid When You Don’t Have Much Experience

• Irina Cozma

A good resume can set you apart and help you land that interview.

Understanding the common mistakes job candidates make on resumes, and how to overcome them, can set you apart from your competitors. The first mistake is including irrelevant work experience. Instead, only add roles that are relevant to the position you’re applying for. The second is customizing your resume. While it’s in your benefit to adjust your resume to better match the job description, over-tuning your resume for every application can be a waste of time — and end up slowing down your search. This is especially true if you’re focused on securing a particular position that has a standard job title like “marketing coordinator” or “sales associate.” The third is overdesigning your resume. Recruiters only spend a few seconds scanning it, so keep the format simple and straightforward. The fourth is coming off as a novice. For example, don’t use an ancient email address — update it to something that sounds more professional, and give your resume a specific name so it’s easier to identify.

Resumes. Love them or hate them, you will probably need one when you apply for a job. The resume has a specific tactical role to play in your search — to get you the interview. You need to make sure it checks a few boxes to do that work because, even if you take advantage of your network, sooner or later, you will need to share your resume with the hiring manager.

• Irina Cozma , Ph.D., is a career and executive coach who supports professionals to have better career adventures. She coached hundreds of Fortune 500 executives from global organizations like Salesforce, Hitachi, and Abbott. Irina also coaches startups and the Physicians MBA at the University of Tennessee. Download her free career guide to help you prepare for your next career adventure.

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