500 layers business plan pdf

Starting Poultry Egg Farming Business Plan (PDF)

The poultry egg farming business offers a compelling blend of financial stability, scalability, and sustainability that makes it a noteworthy pursuit. The allure of layers chicken farming business lies in its ability to provide a consistent stream of income. With layers chickens laying eggs prolifically throughout the year, the financial predictability this venture offers is unparalleled. But beyond that, the profitability margins in this business are good, making it not just a sustainable endeavor but a highly lucrative one. The demand for eggs has soared to unprecedented heights, making the layers chicken farming business an exceptionally attractive venture to explore. Eggs, a dietary staple for countless households worldwide, enjoy enduring popularity due to their nutritional value and versatile culinary applications. As the global population continues to grow and dietary preferences evolve towards healthier and protein-rich options, the demand for high-quality, locally-sourced eggs has surged. This robust and consistent demand ensures a ready market for layers chicken farmers, underlining the profitability and sustainability of this business in meeting the ever-increasing appetite for eggs.

It is important that you understand how to manage the layers egg production business well so as to be profitable. Each business has principles that need to be followed in order for it to be successful. You need to have sufficient knowledge about how to efficiently take care of the layer chickens as well as good business management skills plus a good poultry egg farming business plan. This article will outline how to start the layers egg production business, and the poultry egg farming business plan – PDF, Word and Excel.

This article and business plan is about  poultry egg farming (egg production).  We also have articles and business plans for

Broiler Poultry Farming Business

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Market Research

Before starting a layers chicken farming business, conducting thorough market research is an essential step that can greatly influence your success. Understanding the market dynamics, consumer demand, and competition in the poultry industry is crucial for making informed decisions and positioning your business for growth. Part of conducting comprehensive market research for your layers chicken farming business is gaining a deep understanding of the pricing dynamics within your target market. This involves not only knowing the prevailing market prices for eggs but also identifying potential customers, their ordering frequency, and the quantities they typically purchase. Identify your target market for layers chicken eggs. Are you planning to sell directly to consumers, local businesses, or wholesale to larger distributors? Determine the demographics, preferences, and purchasing behaviors of your potential customers.  Also determine the pricing strategy for your layers chicken eggs. Calculate your production costs, including feed, labor, and overhead expenses, to set competitive yet profitable prices. Consider pricing models that align with market demand and your business objectives, such as premium, value, or volume pricing.

Analyze the competitive landscape in your area. Who are your competitors, and what is their market share? What sets your layers chicken farming business apart from others? Investigate their pricing strategies, product quality, and customer satisfaction levels. This information can guide you in developing a competitive advantage and differentiating your business in the market. Examine the supply chain involved in the layers chicken farming industry, from sourcing chickens and feed to egg distribution. Identify potential suppliers and establish relationships with reliable partners. Understanding the supply chain can help you optimize your operations and ensure a steady flow of resources.

Land For Poultry Egg Production Business

When starting a poultry egg farm you need the right amount of land and proper housing for your birds. The size of your project will determine the size of the land you will need. You also have to consider transport networks – your layers farm should be easily accessible as you will regularly have to transport eggs to the market and deliver stock feeds to the poultry farm. Other factors to consider include labor costs – you should locate your farm where cheap labour is available so as to cut operational costs thus increasing profitability of the poultry egg farming business. The location should be secure and have reliable water supply as the layers chickens require water daily. An egg farm business should be located close to the target market as eggs will need to be regularly transported to the market. You should not  locate the poultry egg farming project close to rivers or streams as this may result in the pollution of water by chicken drops during rainfall periods.

Layers Deep Litter System Vs Battery Cage System

There are 2 main housing systems that are used for layers. These are the deep litter system and the battery cage system. The deep litter system is whereby the layer chickens stay on a cemented floor of the layer house. It’s called deep litter because you will have to spread litter/bedding on the floor to provide comfort for the layers chickens. The bedding is usually in the form of wood shavings and saw dusts. In the deep litter system, the feeders & drinkers will be placed on the floor or hanged at a level where the layers chickens can reach. The battery cage system is a way of raising layers chickens in cages. This is the most popular way of carrying out commercial egg laying business. One of the main advantages of the battery cage system is that it uses less space as compared to the deep litter system. Thus you can rear a large number of layers birds per unit area as compared to the deep litter system. The battery cage system also reduces feed wastage (in deep litter system birds can move around and spill feed), ensures easy stock take, makes it easier to identify layer birds which are not producing eggs, and reduces cannibalism and egg eating.

Management of the layers birds is easier in the cage system. Battery cages are usually equipped with nipple drinkers that supply water to the chickens automatically, which is convenient. Layers cage system requires less labour as compared to deep litter system, thus increasing profitability of the egg production business. Diseases spread faster in the deep litter system as compared to the layers cages system – this is because the layers cage system limits the movement of birds, and the layer birds do not come into contact with their droppings. The disadvantage of battery cage system in poultry egg farming business include : its capital intensive as the cages are expensive, the layers chickens can easily suffer from leg problems, cage fatigue, and increased deposition of fat in the body. The housing system that you use should be clearly stated in your layers poultry egg production business plan.

Layers Chickens Housing

You should provide good housing for the layers chickens so as to have a profitable egg production business. When you are planning to construct a layers egg chicken house, you have to select a site which is well-drained with plenty of natural air movement. Layers chickens cannot adjust well to temperature extremes, so it is very essential that the layers hens be housed, cared and provided with an environment that will enable them to produce eggs efficiently. The design and size of the layers chicken house is determined by the number of layers chickens being kept, the cost and the climatic condition of the area. It is essential to house layers chickens of the same age together. This is to prevent potential problems like high risk of continuous infection. It also allows the farmer to administer the right feeds and follow the right method of lighting for the layers chickens. Your housing for the layers chickens can be barns, layer cages, chicken runs, hutches or chicken coops. The housing should provide adequate space for the layers chickens, should have a good ventilation system, should protect the layers chickens from extreme weather conditions and predators. Light stimulates egg production in layers, so the housing should have access to sunlight or artificial lighting. Costs of constructing the housing should be included in the poultry egg production business plan.

Equipment for Layers Egg Production Business

The equipment you need will be determined by the kind of system you choose to use, whether it is deep litter system or a cage system. The required equipment include feeders, drinkers, lighting system, chicken layer nests and waste disposal system. If you choose the cage system, make sure that you invest in layer cages that already have laying nests, feeders, and drinkers. For drinking, the nipple drinkers are worth the investment for the chicken cage. You can also consider using tanks, water regulators and pipes together with the drinking nipples for a complete drinking system. You should also choose the right chicken feeder trough to save on chicken feed – some chicken feeders have bad design which leads to wastage of feed.

The other equipment that may be required includes sprinklers, a moisture meter, vaccinator and eggs transportation trays to name a few. You should also invest in manure cleaning equipment especially if you keep the chickens in barns or chicken runs. Wet chicken manure leads to a high concentration of ammonia, which is bad for your hens’ respiratory system and eyes. As such, ensure that you regularly clean the barn or wherever you decide to keep the layers chickens. Take note that organic manure is great for your garden and some people sell it to crop growers. If you use a battery cage or chicken cage, you can save yourself space and the chickens can be separated from the manure. The layer farming business plan should take into account the costs of purchasing the equipment.

Point of Lay Chickens vs Layer Chicks

When investing in a poultry egg production business, you will have to make a choice between starting with day old layer chicks or point of lay birds. Point of layer chickens are young layers hens that are about to start laying eggs – they start to lay eggs at about 19 weeks of age. You can purchase day old layer chicks and feed them until they are 19 weeks old then they will start laying eggs – this means that you will have to wait for about 5 months before getting any revenue. So it may be best to invest in point of lay chickens since they are ready to start laying eggs – thus your layers egg production business can immediately start generating revenue with no waiting time. Take note of the risks when purchasing point of lay chickens. Make sure that the chickens are of high quality because you may end up spending too much money on layers with low egg production numbers. Some of the ways you can tell if point of lay chickens are of good quality is by observing the birds. Healthy birds are lively, with no forms of injuries and they respond well to feeding.

Whatever you decide to start with make sure that you buy your day old chicks or point of lay chickens from a reliable accredited hatchery where the parent stock is well managed. Layers chickens from different hatcheries vary significantly in terms of their quality and it will determine the success of your poultry egg farming business. If you buy point of lay chickens which are not well vaccinated, the layer chickens will have a low rate of egg production and a very high mortality rate. This will obviously lead to a financial loss for your layers chicken farming business.

When deciding whether to buy day old chicks or chicken layer eggs consider your level of experience raising chickens in addition to your available resources. If you have the capital as well as some experience raising day old chicks you can start rearing day old chicks. However, if your resources are limited you may want to consider starting with point of lay chickens. Make sure that you consider the vaccination history and age of the point of lay chickens. Many breeders will claim that the chickens have been vaccinated but that may not be the case. So, you must avoid buying point of lay chickens or even day old chicks from unreliable hatcheries. The costs of purchasing the point of lay birds or layers chicks should be included in the layers egg production business plan.

Layers Feeds

When it comes to feeding your layer chickens consider using a complete feed from a recognized feed store. Complete feeds provide your birds with a nutritionally balanced diet. In addition to the feed you provide your chickens, you can also supplement the layer chickens with scratch grains, table scraps and clippings. Scratch grains are low in protein and high in energy and fiber, but this is based on the grains you use. When you feed your layer chickens with scratch grains together with complete feeds, it helps dilute the nutrition levels in the carefully formulated diets. You can also feed your layer chickens table scraps such as peelings, stale bread, and leafy vegetables. Just make sure that the scraps are not rotten to prevent botulism. You can add clippings such as pasture or tender plants. Feeding your layer chickens well will give you higher laying rates, better persistency and a longer production cycle, thus increasing the profitability of your egg production business.

To produce a high number of eggs, the layer chickens must get adequate feed. Hens need plenty of calcium in their diets to lay eggs with hard, strong shells. The feed for layers chickens is called Layers Mash. The mash is specially formulated to provide all the nutrients they need in the correct quantities. Feed must be available in the trough at all times, as well as cool, fresh water in the bottles. On average, each laying hen requires 100g-120g of feed every day. The aim of the egg producer is to convert a given amount of feed into as many eggs as possible. It is very important to give the layers the right feeds, and the right quantities, so that they grow well and have a high egg production rate. The poultry egg farming business plan should take into account the costs of the layers feeds. 

Business Model

There are two primary options for starting the layers egg farming business: one can either begin with day-old chicks or opt for point-of-lay chickens. The key cost components of this business revolve around acquiring the chicks or point-of-lay chickens and providing them with feed. For day-old chicks, an essential aspect of the operation is raising them to maturity, typically up to 21 weeks of age when they start laying eggs. In contrast, point-of-lay chickens are already at the egg-laying stage upon acquisition, requiring you to provide them with food and water, after which they will consistently lay eggs. The revenue generated from selling these eggs significantly surpasses the input costs and operational expenses, leading to a healthy profit margin. What sets this business model apart is the consistent egg production throughout the year, ensuring a steady stream of income. The layers chickens can continue laying eggs for a period of up to 18 months. After this period, you have the opportunity to sell them, generating additional revenue. To maintain the sustainability of your layers chicken farming business, it’s necessary to replace the flock with a new batch of chicks or point-of-lay chickens. This cyclical process allows you to rejuvenate your flock, ensuring continuous egg production and income generation.

Whether you choose day-old chicks or point-of-lay chickens as your starting point, the layers’ ability to lay eggs consistently becomes the cornerstone of profitability in this business. This steady egg production provides a reliable source of income, offering financial stability for the layers chicken farming venture. By carefully managing the inputs, primarily feed and water, and maintaining the health and well-being of your chickens, you can maximize the production of high-quality eggs, ultimately contributing to the long-term success and sustainability of your layers chicken farming business.

Management and Labour

The number of farm workers you need will depend on the size of your poultry egg production project and your layer hosing system. Battery cage system requires less labour as compared to the deep litter system. If you are operating a small poultry egg farming business e.g. 100 birds, you and your family may be enough to take care of the birds. However if you are keeping 2000 chickens for egg production, then you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of poultry egg production techniques for success in the business, and good management skills. The salaries and wages of your employees should be included in your poultry egg production business plan.

The amount of capital required for the poultry egg production business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry egg farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry egg farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Egg production business is very profitable. If you reinvest the profits you get, you can quickly grow.

Marketing Plan

Layers are mainly reared for egg production. There are also possibilities of selling them as off-layers for meat. They can also be sold as layers to other farmers. That is why some of the core customer segments are consumers in general, traders, retailers, and farmers. Marketing of layers must be targeted to the intended prospects. Some of the most strategic targets are bulk clients. Examples are supermarkets, shops, hotels, and restaurants. Marketing to them can entail approaching them with a proposal to become their supplier. Another strategy is to participate at local farmers’ markets. The thrust is to capture customers who purchase in bulk, regularly. If that is achieved it will minimize marketing and logistical costs as well. The heart of the marketing plan must be centered on digital marketing. This includes content marketing via a website, social media, online marketplaces, and email marketing, amongst others. There are countless marketing opportunities on online platforms.  This means you should have professionally designed and detailed e-fliers that you use on social media. Effective marketing of layers must skirt middlemen in order to deal directly with paying customers.

Market for Poultry Eggs

The demand for eggs is very high. Over 82 million tonnes of eggs is consumed globally annually. That’s a lot! Eggs are considered an alternative cheap source of proteins. Almost every household consumes boiled/fried eggs. Increasing protein consumption and rising incomes drive consumption of eggs.   Around the world, consumption of eggs is on the increase. This increase is particularly notable in developing countries where changing diets have people consuming a greater number of calories from protein sources like poultry meat and eggs. You can supply your eggs to individual households, supermarkets / grocery shops, wholesalers, schools, restaurants, companies, organizations, events etc.

Advantages of Layers Egg Farming Business

Starting a layers chicken farming business offers numerous advantages that make it an attractive venture for entrepreneurs and farmers alike. One of the most significant benefits is the assurance of a steady and consistent income. Layers chickens are prolific egg producers, capable of laying eggs throughout the year, providing a reliable source of revenue that allows for effective financial planning. This consistency in egg production ensures that the business remains profitable even during economic downturns, providing a sense of financial security.

Moreover, the layers chicken farming business boasts good profit margins. Eggs are a staple food item with a consistent demand in both urban and rural markets. When managed efficiently, this business can yield substantial profits. Controlling production costs and optimizing operational processes are key to enhancing profitability. The affordability of starting a layers chicken farm is another advantage, making it accessible to a wide range of individuals and entrepreneurs.

Furthermore, layers chicken farming offers scalability, allowing you to tailor the business to your specific goals and resources. Whether you’re starting on a small scale for personal consumption or aiming for large-scale commercial production, the flexibility of this business ensures that you can expand or contract as needed. Additionally, it presents an opportunity for skill development, as running a layers chicken farming business provides valuable experience in animal husbandry, business management, and marketing. Overall, the layers chicken farming business is an enticing prospect for those seeking a sustainable and profitable agricultural endeavor.

Why You Need a Layers Chicken Farming Business Plan

A well-structured business plan for a layers egg production business is instrumental in helping you understand its profitability. It serves as a financial compass, providing insights into revenue projections, operational costs, and overall financial viability. By meticulously outlining factors such as egg production rates, feed expenses, labor costs, and market prices, a business plan allows you to assess the potential profitability of your venture. Furthermore, it helps you identify critical factors that can affect profitability. Armed with this knowledge, you can proactively strategize to maximize profitability, mitigate risks, and make informed decisions to ensure the long-term success of your layers egg production business. A business plan is a financial roadmap, outlining your startup costs, operational expenses, revenue projections, and potential profitability. Having a clear financial roadmap helps you secure funding, make informed financial decisions, and mitigate financial risks. If you need financial support to start or expand your layers chicken farming business, a well-structured business plan is essential for attracting investors, lenders, or potential partners. It demonstrates your commitment, professionalism, and the potential for a return on investment.

Your business plan outlines the day-to-day operations of your layers chicken farm, detailing how you will manage tasks such as feeding, housing, and disease control. Having these operational procedures documented promotes efficiency and helps you troubleshoot potential challenges. Furthermore, a business plan encourages you to identify potential risks and challenges that may arise during the course of your layers chicken farming business. By acknowledging these risks upfront, you can develop strategies to mitigate them, enhancing your ability to adapt to unexpected situations.

Pre-Written Poultry Egg Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the poultry egg farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the poultry egg production business without enough knowledge and understanding of how to run the business, how to keep the layers, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global business plan will make it easier for you to launch and run your layers egg production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the poultry egg farming business.

Uses of the Poultry Egg Farming Business Plan (PDF, Word And Excel)

The Chicken egg production business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your egg production business
• As a project/business proposal
• Assessing profitability of the poultry egg farming business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Poultry Layers Egg Production Business Plan (PDF, Word And Excel)

The business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• SWOT & PEST Analysis
• Industry Analysis
• Market Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the layers, feed requirements etc)
• Operational Strategy
• Why some people in poultry egg farming business fail, so that you can avoid their mistakes
• Ways to raise capital to start your poultry egg production business

The Pre-written Layers Egg Farming Business Plan package consist of 4 files:

• Poultry Egg Farming Business Plan – PDF file (Comprehensive Version – 71 Pages)
• Poultry Egg Farming Business Plan – Editable Word File (Comprehensive Version – 71 Pages)
• Poultry Egg Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 38 pages)
• Poultry Egg Farming Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of layers, selling price of  the eggs etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Poultry Egg Production Business Plan (PDF)

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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Get the Poultry Egg Farming Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your poultry egg farming business! Check out our collection of business plans  , and more business ideas .

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Layer Farming Project Report Model for 500 Birds

Table of contents, scope for layer chicken farming project and its national importance, different types of layer breeds, egg production for layer poultry farming, egg collection in layer poultry farming, financial assistance available from banks for layer poultry farming project, scheme formulation of layer farming project report for a bank loan, sanction of bank loan and its allocation, feed management in layer farming project, capital expenditure in layer poultry farming project:, recurring expenditure in layer poultry farming project:, returns in layer poultry farming project:, disease prevention, vaccination and its importance for layer poultry farming, importance of marketing in layer poultry farming project.

Introduction to layer chicken farming project report for 500 birds

Layer farming means raising egg-laying chickens for commercial egg production business. Though, layer chickens are such a special species of hens, which need to be raised from when they are one day old. Commercial layer strains are now obtainable with traits of high egg production and high feed conversion efficiency. Based on the farm-size, layer (for eggs) farming can be the main source of family income and gainful employment to farmers throughout the year. They start laying eggs commercially from 18 to 19 weeks of age. They remain to lay eggs continuously till their 72 to 78 weeks of age. They can produce one kg of eggs by consuming about 2.25 kg of food during their egg-laying period.

A guide of 500 layer chicken farming project model report

Farmers categorize their poultry birds into different stages such as brooding, growing, pullet, and layering. Though, layering starts when the birds are of 20 weeks of age. Once the birds reach the egg-laying age they are given layer feed and they are transferred to the egg-laying quarters at the age of 18 weeks. Unproductive, sick birds should be removed from the flock. Such birds are normally culled. The layering period lasts up to 120 weeks. It is necessary to replace the old flocks in an existing poultry farm while maintaining the old flock is a costly affair. Also, egg production should be steady to meet market requirements.

Today, poultry is one of the fastest-growing segments of the agricultural sector in India. In poultry production, value-added products utilizing poultry eggs, culled birds for human consumption have been developed. Though, only 6% of the eggs produced in the country are converted into processed egg products mainly for export. Poultry layer farming is gaining popularity in India due to its lower cost production and growing demand for eggs. India ranks third in the world by producing about 3.8 billion kilograms in the shell. The leading egg-producing states in India are Andhra Pradesh, Tamil Nadu, Haryana, Maharashtra, and Punjab. There is a rise in egg production in India owing to the growth in human consumption costs and lower production costs. High-quality chicks, equipment, vaccines, and medicines are now obtainable through both public and private players. Technically and professionally competent guidance is obtainable to the farmers. The managerial practices have improved and disease and also mortality incidences are reduced to a great extent.

According to the nature and color of the egg, layer hens are of mainly two types. Short descriptions of these two types are listed below;

White Egg Laying Hens – This egg-laying type of hens are comparatively smaller in size. These hens relatively eat less food, and the color of the eggshell is white. Isa White, Lehman White, Nikchik, Bab Cock BV-300, Havard White, Sever White, Hi-line White, Bovanch White, etc. are some popular white egg-laying chickens .

Brown Egg Laying Hens – Brown egg-laying hens are relatively larger and they eat more foods, compared to white egg layers. Lay bigger eggs than other laying breeds. The eggshell is brown colored. There are many types of brown layer obtainable. Among those Isa Brown, Sever 579, Lehman Brown, Hi Line Brown, Bab Cock BV-380, Gold Line, Bablona Tetro, Bablona Harko, Havard Brown, etc. are suitable for commercial layer poultry farming .

Egg production from layer farming depends on care and farm management. If you take good care of birds and manage them properly, then the production and profit will be high. Egg production from a Layer Poultry Farming depends on care and management.

Within the first 20 weeks of age, 5% of hens start laying eggs. About 10% of birds start laying at their 21 weeks of age and when they reach about 26 to 30 weeks of age, they produce highly. Although, it can be different depending on their strain. After laying a maximum number of eggs, they generally stop laying for a few days. After this period, egg production might reduce slowly Egg laying rate, and the size of eggs increases gradually. Then, the hens grow until their 40 weeks of age. Also, the weight and size of eggs increase until their 50 weeks of age.

Eggs should be collected regularly from the nests. In the deep litter system, it is collected 5 times a day and twice a day in a cage system. Farmers attach an egg roll-out to the nest. Then, this facilitates egg collection outside the pen. Bloodstains and manure on the shell of the eggs could be washed with water. The cleaned eggs should be refrigerated immediately else they may develop bacterial contamination.

A loan from banks with a refinance facility from NABARD is obtainable for starting poultry farming. The technical officers attached to the bank manager can help or give guidance to the farmers in preparing the project report to obtain a bank loan. For poultry farming schemes with large outlays, detailed project reports will have to be prepared. Banks provide financial assistance for the below purposes;

• For the construction of brooder/grower and layer sheds, feed store, and quarters, etc.
• For purchase of poultry equipment such as feeders, waterers, and brooders, etc.
• For creating infrastructure items for the supply of electricity, feed, and water, etc.
• For purchase of day-old chicks and ready to lay pullets.
• For meeting the working capital requirement in respect of feed management, medicines and veterinary aid, etc. for the first 5 to 6 months (that means till the stage of income generation).
• Though, if the land is purchased for establishing a poultry farm, the land cost can be treated as a party’s margin up to a maximum of 10% of the total cost of the project.

A scheme can be prepared by the beneficiary after consulting local technical persons of State Animal Husbandry, private commercial hatcheries. If possible, they visit the progressive layer farms in the area and also discuss the profitability of farming. Good practical training on a layer farm will be highly desirable, before starting a farm. The scheme contains information on land, water and electricity facility, the experience of entrepreneurs and the type of assistance obtainable from State government, and local hatcheries. It should include data on the proposed capacity of the farm, the total cost of the project margin money to be provided by the beneficiary, requirement of bank loan, estimated annual expenditure, income and profit, and the period for repayment of loan and interest.

After ensuring technical feasibility and financial viability the scheme is sanctioned by the bank. The loan is allocated in kind in 2 or 3 stages against the creation of specific assets such as the construction of sheds, purchase of equipment and machinery, the recurring cost during the growing period on the purchase of the first batch of chicks, feed, medicines and vaccines, electricity and water, labor expenses, etc.

Good quality, balanced feed should be given at the right age. Layer feed which is given at 17 weeks must be started gradually by the age of 16 weeks. Avoid excess consumption and similarly, the feeder should be cleaned regularly to prevent rat infestation on the leftover feed.

In the layer poultry industry, feed quality and feed intake directly impact the outcome of the product. With Suguna layers and Lohmann layers, feed intake capacity is genetically well established. Though, due care must be taken while monitoring feed to the birds throughout its lifecycle.

The chicken’s energy requirements through the feed are mainly determined by factors such as body weight, production rate, egg size, temperature, air movement, and feathering. Essential nutrient and mineral supply through feed management define the overall productivity of the bird. Feed types change at different stages of the bird’s lifecycle. Suguna’s experts will guide you throughout and also help you administer the right feed types throughout the process.

Layer poultry farm business plan for 500 birds

In case if you miss this: 1000 Broiler Chicken Farming Project Model Report .

Layer farming with a unit size of 500 birds is explained below. This is Indicative and applicable input and output costs and the parameters observed at the field level can be incorporated. Costs and profits depend upon Layer poultry farm management , quantity, and quality of the feed provided. It mainly depends on disease management, vaccinations, and other factors. This information is intended to provide the interested producer an idea of the overall financial activity involved in a 500 layer operation.

Total                                                     88,750/-

You may also like this: Chicken Manure Composting Process, Benefits .

Disease management in egg poultry farm

Layer birds suffer from different diseases such as Newcastle disease, fowl pox, parasites, etc. that affect egg production. The common symptoms are sneezing, rattling, uncoordinated movements, paralysis, twisting head and neck, etc. And sometimes in case of diarrhea, the discharge is whitish or bloody. The veterinarian should be contacted immediately if any of the abnormal disease developing symptoms are noticed. Also, the birds should be vaccinated at the correct time to prevent developing diseases.

As soon as they are hatched the chicks are administered with Marek’s vaccine and also fowl pox vaccine. Below is the vaccination schedule;

Clean surroundings, adequate ventilation, regular checking of birds, and also following the vaccination schedule religiously are the best ways to arrest diseases. Dead birds should be checked for the cause and visceral organs must be examined.

Vaccination is a must for layers for keeping them free from all types of diseases. The main advantage of poultry vaccination is listed below;

• A timely vaccination schedule makes disease resistance power in the body of the chick.
• Help to keep the hen free from infective layer poultry diseases.
• Disease prevalence will be less.
• The mortality rate will reduce.
• The low mortality rate is equal to more production that is equal to more profit

Eggs are stored in a cool room at 13°C and transported in an insulated truck. Unfortunately, shops selling eggs do not store them under ideal conditions. In the home and shop situation, it is best to store them at normal refrigerator temperatures (4-6°C). Marketing involves a range of prices, depending on the sizes of egg, different brands, or differences which attract particular buyers. Free-range and fat modified eggs are among the varieties obtainable. You may apply the same information for calculating cost and profits in 1000, 5,000, and 10,000 layer farming project report. You may like How to Make Money from an Egg Hatchery Business .

Need more information about Bv 380poultrY birds and.project for 500 bird

Small farmers what help get through NABARD for agrifarming poultry piggery?

I would like to now the space needed for 1000 birds

It’s really helpful to me of getting through your note , I’ll really appreciate receiving more in my email

Can you send a project proposal making of 500 pcs birds to lay?

I need details project report including costing and from where can buy the equipments.

I want to start a layer poultry farm . the information given in this article is very helpfull for me. So thank you so much

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Layer Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a layer farming business? If YES, here’s a complete sample layer farming business plan template & feasibility report you can use for FREE to raise money .

Okay, so we have considered all the requirements for starting a layer farming business. We also took it further by analyzing and drafting a sample layer farming marketing plan template backed up by actionable guerrilla marketing ideas for layer farms. So let’s proceed to the business planning section.

There are loads of business opportunities in the poultry industry and layer farming is one of them. Layers are chickens that are specifically raised for the purpose of laying eggs – commercial egg production.

Layer poultry farming means raising egg laying poultry birds for the purpose of commercial egg production. Layer chickens are a special species of hen which need to be raised from when they are one day old. They start laying eggs commercially from 18-19 weeks of age.

Layer poultry farming is a profitable business that has evolved from small scale into a global industry in most countries where it is carried out.

Countries like Nigeria , United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming layer chicken on a large scale for a long time. united states isn’t far from the trade as there are lots of people who are making huge fortune from farming layer chicken alone.

It is important to state that starting a layer poultry farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a layer poultry farm on a small scale or on a large scale depending on their financial status.

Below is a sample layer poultry farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Layer Farming Business Plan Template

1. industry overview.

The agricultural industry of which poultry farming and egg production is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, farm implements and machinery for farmers and also encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al are all birds that can be comfortably reared in a poultry. Chicken and birds are widely consumed in all parts of the world hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business, then one of your options is to settle for poultry farming. Poultry farming is a highly thriving and profitable business venture.

Asides from the fact that people consume birds and chicken, supply of eggs is also a major source of revenue generation for poultry farmers. Players in the poultry farming and egg production industry basically raise chicken for meat and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry that layer poultry farming business is a part of is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 30,000 licensed and registered poultry farm and egg production companies directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900 people.

The industry rakes in a whooping sum of $10 billion annually with an annual growth rate projected at 6.1 percent. It is important to state that establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export chicken and eggs to other countries of the world. It is on record that Americans consume more chicken than anyone else in the world.

So also, in 2015, almost 9 billion layer chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed and measured on a ready-to-cook basis. If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a layer poultry farm and egg production business.

One thing is certain about starting layer poultry farming and egg production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Grace Milton® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing layer chickens. Our poultry farm will be based in the outskirt of Houston, Texas – United States. We have done a detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our layer poultry farm and egg production business.

Our layer poultry farm is going to be a standard commercial poultry farm, so will be involved in raising layers for egg production on a commercial level; we will export live layers – chickens and eggs, to other countries of the world. We are in the commercial layer poultry farming and egg production line of business because we want to leverage on the vast opportunities available in the agriculture industry to contribute our quota in growing the U.S. economy.

Grace Milton® Poultry Farms, LLC is well positioned to become one of the leading commercial layer poultry farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company.

We have put processes and strategies in place that will help us employ best practices when it comes to commercial poultry farms and egg production as required by the regulating bodies in the United States of America. At Grace Milton® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.

Grace Milton® Poultry Farms, LLC is a private registered commercial layer poultry farm and egg production company that is owned by Mrs. Grace Milton and her immediate family members. The layer poultry farm will be fully and singlehandedly financed by the owner – Mrs. Grace and her immediate family members at least for a period of time.

Before starting Grace Milton® Poultry Farms, LLC, Mrs. Grace Milton has gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. She is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Grace Milton® Poultry Farms, LLC is a standard commercial layer poultry farm and egg production company that is committed to raising chicken (layers) for both the United States’ market and the global market. We are in the commercial layer poultry farms and egg production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our commercial layer poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing chickens on a commercial level; we export chickens, processed chickens and eggs to other countries of the world
• Table eggs produced by battery chickens (white)
• Table eggs produced by battery chickens (brown)
• Hatching eggs
• Specialty eggs
• Table eggs produced by free-range chickens

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial layer poultry farm and egg production brands not just in the United States of America but also on a global stage.
• Grace Milton® Poultry Farms, LLC is a world class and registered commercial layer poultry farm and egg production company that is committed to raising layers – chickens, and producing eggs for both the United States’ market and the global market. We want our chickens and eggs to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Grace Milton® Poultry Farms, LLC is a privately owned and managed commercial layer poultry farms and egg production business that intends starting small in Houston – Texas, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operation.

At Grace Milton® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers).

As a matter of fact, a profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Poultry Farm Manager

Human Resources and Admin Manager

Accountant/Cashier

• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section managers
• Ensure compliance during project executions
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that layer poultry farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Grace Milton® Poultry Farms, LLC
• Serves as internal auditor for Grace Milton® Poultry Farms, LLC.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customers
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects
• Write winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for increasing sales
• Create new markets cum businesses for the organization
• Empower and motivate the sales team to meet and surpass agreed targets

Field Workers/Contract Staff

• Responsible for daily collection of eggs
• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Change the water for the birds as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager/supervisor
• Assist in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Grace Milton® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial layer poultry farm and egg production company that will favorably compete with leading commercial layer poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial layer poultry farm and egg production company that can favorably compete in the highly competitive commercial poultry farms and egg production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Grace Milton® Poultry Farms, LLC. Here is a summary of the result of the SWOT analysis that was conducted on behalf of Grace Milton® Poultry Farms, LLC;

Our strength as a commercial layer poultry farm and egg production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live layers (chickens) and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Houston – Texas on our payroll.

Our weakness could be that we are a new commercial poultry farm and egg production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial layer poultry farm and egg production company cannot be quantified. We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and eggs. We are well positioned to take advantage of this opportunity.

Some of the threats and challenges that we are likely going to face when we start our commercial layer poultry farm and egg production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engage in the rearing of chickens and other birds) within same location.

There is hardly anything you can do as regards these threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein. No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry.

In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare. As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce large quantities of chickens/birds and eggs per time.

8. Our Target Market

Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far–reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast restaurants sell meals made from chicken and eggs. In essence a commercial poultry farmer cum layer farmer should be able to sell his or her chickens and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chicken and eggs not just in the United States of America alone but in other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our live chickens and eggs to;

• Individuals
• Restaurants
• Fast food eateries
• Grocery stores
• Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production. This is because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Grace Milton® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling live layers and eggs all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable layer poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationship with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feed, medications, buyers of live chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise layers and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Houston – Texas in our payroll.

Lastly, all our employees will be well taken care of and their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Grace Milton® Poultry Farms, LLC is in the poultry farms and egg production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Grace Milton® Poultry Farms, LLC;

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial layer poultry farm and egg production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation, and build the business from survival to sustainability within the shortest period of time.

We have been able to critically examine the layer poultry farms and egg production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their live chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Grace Milton® Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on a daily supply of live chicken and eggs. In summary, Grace Milton® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, grocery stores, households, hotels and restaurants and agriculture produce merchants’ et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial layer poultry farms and egg production business on yellow pages ads
• Attend related agriculture and food expos, seminars and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (conventional and non – conventional) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial layer poultry farm and chicken egg production business. Below are the platforms we will leverage on to boost our commercial layer poultry farm brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Houston – Texas
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and grocery stores by calling them up and informing them of Grace Milton® Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

If you want to get the right pricing for your live layer chicken and egg, then you should ensure that you choose a good location for your commercial layer poultry farm and chicken egg production business, choose a good breed of layers that will guarantee bountiful harvest (eggs), cut the cost of running your poultry farm to the barest minimum.

Of course, you should try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers is to sell at competitive prices, hence we will do all we can to ensure that the prices of our eggs and layers – chickens are going to be what other commercial layer poultry farmers would look towards beating.

One thing is certain; the nature of commercial layer poultry farming and egg production business makes it possible for layer poultry farmers to place prices for their eggs and live chickens based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into a loss.

• Payment Options

The payment policy adopted by Grace Milton® Poultry Farms, LLC is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Grace Milton® Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payments for our live chicken and eggs purchase without any stress on their part. Our bank account numbers will be made available on our website to clients who may want to deposit cash or make online transfer for our chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial poultry farm , there are some key factors that should serve as a guide. The different types of birds to be raised in a commercial poultry farm determine the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a commercial layer poultry farm and egg production business, it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start-up capital in setting up our commercial layer poultry farm and egg production business;

• The total fee for incorporating the business (commercial layer poultry farm) in United States of America – $750.
• The amount needed to acquire/lease a farm land – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Grace Milton® Poultry Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580
• The total cost for hiring business consultant – $2,500
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) at a total premium of – $9,400
• The amount required for the purchase of the first set of layer chickens – $10,000
• The cost for acquiring the required working tools and equipment/machines/hatchery et al – $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost of launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial layer poultry farm and chicken egg production business in the United States of America.

Generating Funds/Startup Capital for Grace Milton® Poultry Farms, LLC

No matter how fantastic your business idea is, if you do not have the required money to finance the business, the business might not become a reality.

Finance is a very important factor when it comes to starting a business such as commercial layer poultry farm and egg production business. No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Grace Milton® Poultry Farms, LLC is a family business that is solely owned and financed by Grace Milton and her immediate family members. They do not intend to welcome any external business partners, which is why she has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be long before the business closes shop.

One of our major goals of starting Grace Milton® Poultry Farms, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers is to retail our live layer – chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Grace Milton® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if this is put in place, we will be able to successfully hire and retain the best hands we can get in the industry, and they will be more committed to helping us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Application for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed hatcheries, creates, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

Related Posts:

• Poultry Farming Business Plan [Sample Template]
• Free Range Chicken Farm Business Plan [Sample Template]
• Broiler Farming Business Plan [Sample Template]
• Poultry Farm Financial Projection – Profit & Loss Statement
• Abalone Farming Business Plan [Sample Template]

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The Big Book Project

Agribusiness Training & Startup Tools

Poultry Business Blueprint: How to Plan, Launch, and Grow a Profitable Poultry Farm

Last updated on November 15, 2021 by Temi Cole 1 Comment

I’m about to share with you my 15-point blueprint for writing a winning poultry farming business plan.

(Step-by-step.)

The best part?

You’re going to get linked to LOTS of business planning resources including real-life case studies within these steps.

Let’s take a look together…

• Step #1: Get ‘The Most Complete’ Poultry Farming Business Plan Template
• Step #2: Download “The Poultry Farm Business Plan Analysis Playbook”

Step #3: Download Poultry Plan It (eBook)

Step #4: download poultry project reporter 2.0 – insider’s guide, step #5: download sample poultry plan data, step #6: use business management templates (keep sheet).

• Step #7: Download Business Records for Poultry Keepers eBook (USDA Bulletin 1614)

Step #8: Subscribe To Poultry Project Reporter 2.0 (Fill-In-The-Gap PDF Builder) Software

Step #9: download zero debt: poultry farming business plan (2021) pdf ebook, step #10: download grow agribusiness faster classes, step #11: download poultry project hub pdf ebook, step #12: take the poultry farmer’s business quiz, step #13: download poultry project planning toolkit ebook v.1, step #14: download poultry business start-up: recommended digital tools of the trade, step #15: get a 1-to-1 poultry farming business planning review, step #1: get the best poultry farming business plan template.

A poultry farming business plan template is usually the no.1 request I get asked for as the author of The Big Book Project.

Emails like this are a good example:

Up until now, it’s been an obvious MISS as part of The Big Book Project…

…ready-made business planning consultancy for the beginner.

I always had it in mind to plug in the gap.

It’s in me to do.

With the experience of 10+ years serving start-up entrepreneurs with strategic business planning consultancy…there are countless benefits to offer here.

However, I didn’t want to rush.

I wanted the solution I delivered to ANSWER ALL QUESTIONS. And be handed over in a way that is:

Write Your Poultry Business Plan - in Just 90 Mins!

Poultry Project Reporter 2.0 - fastest way to write your project report online.

• self-explanatory
• self-driven

…the more flexible, yet comprehensive the planning materials are – the easier they will be to use and act on.

( And business does come down to action at the last .)

The Ultimate Poultry Farming Business Planning Template

My first step was to construct what I consider to be the most complete poultry farming business plan template possible.

The kind of thing that covers both bases of:

• helping to provide clarity to your thoughts for rolling out a successful poultry business launch
• communicating an attractive proposal to potential stakeholders and investors

Pouring in over 50,000+ hours of strategic business consulting experience which spans:

• global best practice insights and technology
• corporate currency exchange
• project management
• financial advisor and stockbroker
• freelance business management advisor

…I decided upon the following outline template:

Executive Summary

What is the business?

Why is it needed?

How will it deliver?

What are the financial rewards of investment?

Industry Analysis

Industry snapshot

SWOT & PESTLE (situational) analysis

Competitive forces

Vision & Mission Statement

Key function

Aspect of life

Product type

Scope and audience

Principles & promise

Feel good and standards

Poultry farm slogan

Competitive Analysis

Products and services

Marketing and sales

Key strengths

Marketing Strategy

Physical evidence

Leadership team

Professional profile

Financial Plan

Profit and loss

Balance sheet

Labour budget

Key performance indicators (KPIs)

It’s 38-parts that together spell out every critical element of poultry business success.

You simply won’t find a more comprehensive effort to fully load a poultry farming business plan with ALL ESSENTIAL INGREDIENTS.

Want a breakdown of what each part really contains?

That’s EXACTLY what’s up next…

Step #2: Download The Poultry Farm Business Plan Analysis Playbook

As shared above, I’ve taken the time to draft what I am absolutely certain is THE market leading poultry farming business plan template – FULL STOP.

It’s got it all.

But what about the detail? And how should it be used?

Business planning analysis: the KEY to using my business plan template – like a PRO

Like so many business planning template solutions out there like bPlans, for example, they do a good job of setting a solid format, BUT…

…where they FALL SHORT is in giving you some real-life examples of how to APPLY the template .

In other words,

Most business planning tools out there don’t give you examples of how real poultry businesses measure up with the tool.

And because of this, those other planning tools leave you GUESSING what to do with it.

So you end up using it as a first-time pupil uses an exercise book:

Unskillfully and regrettably (“…don’t want to go back there again if I can help it…”).

When actually, what you NEED is a dynamic, “can’t put it down”, interactive ACTION plan – with bite.

…this is the reason I wrote this series of poultry farming business planning analyses.

Here’s what my business plan analysis will do for you…

To take all the guesswork and wandering out of planning your poultry business.

And to show you EXACTLY HOW a real-life poultry start-up success story marries up with my winning business planning formula…

…giving expert insight into how BEST to use the template to plan your own success.

The result?

(Way much better than just templates or homework…)

Step-by-step,   proven insights of what REALLY works and why in every step of writing your own poultry business plan.

= 1st rate consultancy & on-the-shoulder advice – at your own pace ( & at only a fraction of the price ).

You can access The Poultry Farming Business Plan Analysis Playbook here (Downloadable PDF version is available to paid subscribers )

So, why is an eBook the IDEAL partner to helping your write your poultry farming business plan?

(I’m glad you asked!)

Poultry Plan It: the blueprint to winning investment for your poultry business

Rather than present you with empty template boxes to fill out (which – let’s face it – offers zero value, both to you and potential investors)…

…instead,

My eBook called, Poultry Plan It – shows you EXACTLY how to:

• skillfully deliver and
• expertly pitch

…your poultry business plan to achieve 1 thing:

To Win Investment .

(Simple. My eBook “Poultry Plan It” shows you how to get investors to take your poultry business seriously .)

Read The Poultry Business - Like Never Before!

Chicken Snippets Newsletter - deep poultry analysis to sharpen your acumen, by email.

Does this eBook sound like what you need?

Try the first chapter called “ Poultry Plan It: Executive Summary ” right here .

Want to unlock the whole eBook as PDF download?

Become a paid subscriber and get “ Poultry Plan It ” by instant PDF download .

Have you ever wanted to see:

…how the financial PROs estimate future poultry investment returns?

…which poultry production models generate the most profit?

(I mean REALLY SEE?)

Then the Poultry Project Reporter 2.0: Insider’s Guide was written just for you.

Poultry Project Reporter 2.0 – Insider’s Guide: the ‘grain-by-grain’ financial analysis EVERY poultry business plan needs

I wrote the Poultry Project Reporter 2.0 – Insider’s Guide for two pressing reasons:

• …to plug in the gap of a general lack of ‘detailed, long hand’ financial poultry business calculations available online to help with planning profits.
• …a ‘case study based’ user guide for license holders of my proprietary software ‘Poultry Project Reporter’ – to find out ALL the inside hints and tips for producing rock solid financial projections.

Here’s a quick snippet of the level of breakdown I provide:

…literally, grain-by-grain, high precision detail.

BUT at the same time super simple to follow.

(With lots of visual content to really help you ‘get the picture’.)

Want to hear it from a reader?

This feedback email was sent by a start-up poultry farmer.

He emailed me within minutes of receiving a mailshot of a FREE chapter from the Insider’s Guide.

So what’s actually ‘ inside ‘ the Poultry Project Reporter 2.0 – Insider’s Guide?

A great question.

Here’s what you get:

Totally comprehensive and also a great handbook to accompany my proprietary software Poultry Project Reporter 2.0 .

Want to grab a copy of the PPR 2.0: Insider’s Guide?

Become a paid subscriber today and instantly get the inside track on financial planning for your poultry farm business.

Have a read of this:

…and there are many more requests like this in my inbox.

It seems when it comes to business planning help, poultry farmers and professionals alike are interested in scanning sample data too.

( Not just templates )

Sample papers: a GREAT way for self-assessing if your business plan is up to scratch

If you ask me, examples are without doubt the BEST way to learn.

Whenever I’m looking to work out a business model I always look for working models that already exist.

Never contrived or manufactured formulas.

As an adult, I don’t like to be spoon-fed. I learn best when I’m left a little room to figure things out myself.

Let’s take it back to class…

…why are past exam papers and examiner notes such a popular revision method?

SELF-ASSESSMENT.

(i.e. finding out for yourself how you measure up against standard.)

My preferred method of advanced learning.

And I don’t think I am alone in this.

This is exactly why I put together these sample poultry farming data plans – both layer and broiler models.

I left out any country bias, so these are a universal fit to any and every economy.

What do the samples contain?

There are 2 typical planning problems that these plans are designed to solve:

• Input and output VARIABLES,
• related to the SCALE and MODEL of your farm.

Master The Poultry Business - Like a Pro!

Poultry Courses Online - most actionable and interactive online poultry course.

In other words, these samples are shortcuts or crib notes for literally telling you if your planning progress is:

• en-route for success, or;
• taking a wrong turn .

I’ve arranged the samples according to the following attributes :

Broiler farming rearing models

• All-In-All-Out

Layer farming rearing models

Input/Output variable

• Feed consumption
• Production (meat or eggs)
• Broiler by product

These lists above are like ingredients to prescribed recipes.

Or, elements of an equation for solving a problem.

Mix them together in the right order and you answer critical questions within your poultry farm business plan.

Want an example?

The sample plans above will answer questions like,

“How much manure will a 2,000 bird broiler farm produce annually over 6 years, using the 4+1 rearing method?” Or, “How many eggs will a 5,000 layer farm produce annually over 6 years, using the 1+2 rearing method?”

Simply pull the relevant data set and immediately land your finger on the answer.

A convenient ‘plug-in’ to EVERY poultry farming business plan

Would you like a free sample?

Click on this link for a free egg production dataset for a 500-bird layer farm using 1+3 rearing system .

Now, are you ready for EVERYTHING?

Become a paid subscriber to gain instant access to ALL current sample plans PLUS future updates.

Another short falling of traditional business planning templates is that they are  start-up focused .

It makes the value gained from them short-lived.

Think of it this way…

When you’ve finally launched your business, that’s just the beginning and not the end.

At the very least, you should have another 6 years on top of actually running your business.

If your templates are ONLY valid for start-up,

Then what do you use to keep your ongoing plans in order ?

Crush investment risk with my business management templates

Arguably, running the business is a far more risky phase of investment – most of all because now you have made a material commitment.

Therefore, you carry the potential of loss.

And business management also just happens to be the most challenging discipline to hold.

Because you’ve got SO MUCH going on all at the same time.

And staying organised becomes more and more difficult with every day that goes by.

CHAOS costs …

• you lose foresight, you lose track of progress and ultimately you lose money.

ORGANISATION profits …

you gain vision, you gain awareness and ultimately make money.

Business Management Templates

These templates are designed to help you stay on top.

What’s included?

Advance Your Poultry Project - Into Maximum Profits!

Advanced Poultry Pickup - hands-on, 1-to-1 poultry business consultancy - anywhere.

Download the ‘Keep Sheet’ for future reference.

Want to start making business management plans?

Become a paid subscriber and access this suite of business management templates today.

Step #7: Download Business Records for Poultry Keepers eBook

This is a USDA eBook (United States Department of Agriculture – Farmers’ Bulletin 1614) from 1929.

(That’s right – it’s almost 100 years old!)

But testament to ‘things done well’…

…this evergreen piece of invaluable financial coaching for poultry farmers still holds true today, as when it was 1st published.

Business Records for Poultry Keepers: “Simply…DON’T attempt to write your poultry business plan without it.”

The motto of the eBook? “It literally pays for poultry farmers to keep records of current operations to guide their efforts in profitable directions.” In fact the book gives the following 6 great   reasons why you need this download : (1) “… reduce the guesswork in poultry farming by helping the farmer to determine the actual reasons for poultry profits and losses,” (2) “… show the relative efficiency of different methods of production and marketing,” (3) “…make it possible for a poultry keeper to compare his results with published information (benchmark) on many poultrymen’s problems,” (4) “… show the financial progress a poultry keeper has made in his business,” (5) “… furnish information for credit statements when funds are borrowed,” (6) “… help to prevent disputes by serving as a check on business dealings.”

What is included in this eBook?

Business Records for Poultry Keepers

• Usefulness of poultry records
• Receipts and expenses
• Egg-production record
• Labor record
• Sales records
• Records of eggs and poultry for household use
• Pen records
• Incubation and hatching records
• Diary or notes on management
• Making use of the records 

Want to pick up a copy?

Download the eBook here.

When I began writing The Big Book Project, I had one goal in mind:

To demystify investment proposal writing for start-up farmers.

By trawling the endless blog posts and comments in the small agribiz space online,

It became clear that MANY of us have the ambition to start up.

• see borrowing as the only root
• underestimate their business plan as just a means of getting a loan
• grossly misunderstand how to model production to make a profit

…and I desperately wanted to change turn this on its head.

Only, I made up my mind that I wasn’t going to go the traditional consulting route .

• Too expensive
• VERY limited
• Anti self-sufficiency ( clients grow dependant )

So, what were the alternatives to consulting?

• Perhaps, author a book
• Develop a proprietary software
• Run online courses

…these were just a few.

Then after extensive research and thinking things through…

…I settled for all 3 of the above alternatives, wrapped up into one package:

A book, plus bespoke software and an online course.

Enter: The Big Book Project

The Big Book Project ( https://thebigbookproject.org )

• An online eBook – pushed by a blog.
• A spin-off digital business planning tool called Poultry Project Reporter.
• And an online poultry farming course called Advanced Poultry Pick-Up.

In 2 years only,

the blog amassed 170,094 new search engine visitors  alone

PLUS , a little over 8,000 newsletter subscribers too.

Mission accomplished.

(Well, almost – “… but what about that software? “)

Actually, one of the most popular enquiries received through my blog is for help writing poultry business proposals .

With all the best intentions in the world, there’s just not enough of me to go around the entire subscriber base giving out 1-to-1 proposal writing help.

So, I did the next best thing.

I made my advice automated (with the help of some handy digital tools) and wrote it one time only.

The result was Poultry Project Reporter and now we have just launched version 2.

What is Poultry Project Reporter 2.0?

Poultry Project Reporter 2.0: the fastest way of writing a professional poultry farming proposal

If you are looking to write a watertight poultry business proposal,

Then this Poultry Project Reporter 2.0 is a solid investment for you.

Here’s why:

Essentially, all you have to do is type in your data into the input field and then leave the publishing (complete with PDF download) – even the calculations to PPR 2.0

Are you ready to take a closer look at Poultry Project Reporter? Take a look at the dedicated Poultry Project Reporter 2.0 website

Poultry farming as a topic is MASSIVE worldwide.

It seems, when it comes to the subject matter of poultry farming, every country is both ‘ stalking it ‘ and ‘ talking it ‘ online.

These stats from my blog above tell the tale of poultry farming and its popularity. It literally reaches every country in the world .

And despite all this talk about poultry farming business plans…

…I find a large percentage of the ‘audience’ has no capital funding availability (whether saved or borrowed) . Of course, this is totally natural and a reality for the majority, AND if you ask me a great ADVANTAGE.

Take this reader of my blog:

It seems many see a lack of capital as a barrier to entry when it comes to layer or broiler farming.

“But who said anything about needing significant capital to start up a profitable poultry business ?”

One of the BIGGEST attractions to poultry farming surely is the LOW BARRIER to entry , LOW SETUP costs and yet HIGH profitability and cash flow potential.

But as with many theories, I suppose it remains ‘up in the air (talked about)’ until someone makes it tangible…material…possible.

This is the principle that encouraged me to step up to the plate in an attempt to ‘bat out of the park’ all doubt surrounding it…

…and finally, answer the question:

Can you start up a poultry farm with zero capital?

Yes, you can start a poultry farm with no available capital.

Here’s how…

Zero Debt Poultry Farming: the MOST REWARDING way to start, scale and establish a leading egg or chicken business

In my line of work as a consultant (professional problem solver) – the one discipline that keeps my craft alive is RESEARCH.

And as such, I come across all kinds of neat fixes that may not be for the time I find them,

But are bound to come in handy some time.

So, much like a handyman or craftsman, not wanting to let anything go that could be of use,

I end up keeping a stash of these in a ‘kind of’ strategic toolbox.

When enough time passes by whilst researching related topics,

I get enough of a head of steam to begin compiling an eBook.

This is my process.

And using this I wrote ‘ Zero Debt Poultry: Business Startup Plan ‘.

It’s a strategic playbook and secret formula for how (with no borrowings or savings) you:

• turn your poultry startup idea into a market-leading farming enterprise
• BEFORE you yield your 1st egg or carcass .

Want the PDF download?

Become a paid subscriber today and download Zero Debt Poultry Business Startup Plan .

I had to refrain from using the phrase, “Masterclasses”…a bit presumptuous for my liking.

Aren’t we always needing to ‘add on’ – even after many years of experience? Are ever really the finished article?

Whatever your answer to those questions is,

I do think what is indisputable is the benefit of someone else’s EXPERIENCE when you don’t have any…

… experience saves loss …

…loss of:

…and in the case of business startup, the benefit of experience in some critical areas can be the difference between success and failure.

And where so much is riding on you making it work,

Getting the right experience is HIGHLY valued.

Equally, identifying the most advantageous area of learning carries importance.

So, what area of learning would you say has the most impact on farming success?

According to this study , ‘ Farm Business Management Skills a Missing Link For Smallholder Farmers: A Case Of Malingunde, Malawi ‘ (European Journal of Business and Innovation Research 2016): Just one of many studies which declare a link between business management discipline and better economic output . Other quotes from the study bear reference to previous works: “Generally, management is a human responsibility and skill that drives economic activities and development ( Oghojafor et al, 2012 ).” “Smallholder farmers need to be better equipped with business management skills if they are to play a central role in improving agricultural productivity ( Mohit, 2012 ).”

So, there you have it – business management is the most influential skill set you could acquire for succeeding with your poultry startup.

But is there really a shortage of business management material on the internet?

Not according to Google,

As you can see above, it took Google 0.6 seconds to return almost 6 BILLION results for the search term ‘business management’.

That’s a FLOOD of management content.

But…I ask:

• Is all of it good ? Or at least suitable for a startup poultry farmer?
• Also, where do you begin ?

To save you ENDLESS wandering from page to page online,

I have neatly packaged a power-packed portfolio of business management tutorials tailor-made for EVERY startup farmer…

…called “Grow AgriBusiness Faster Classes”

Grow AgriBusiness Faster Classes: instantly download 15 years of 1st class management expertise ( & speed up your poultry profits )

The purpose of these tutorials is to make common with you some of the most valuable business management lessons learned in my 15 years of management.

They span a corporate and independent consulting career, including:

• global best practice
• financial investments
• small business strategy

But the goal is simple…

…to make hard things simple for you to ‘master’ (…there, I’ve said it now…) to save you any potential material losses of getting it wrong.

These lessons should help you to get it right, 1st time.

The GREAT thing about these tutorials also is that they are all written from 1st hand experiences and lessons learned . Nothing academic – all true to life .

Here’s currently what is included :

Want to access the Grow AgriBusiness Faster Classes?

Become a paid subscriber today and fast forward your management abilities.

Are you currently working on a feasibility plan & business proposal for your future poultry farm?

Then this resource is the ideal pocketbook and project reference guide for equipping you with EVERYTHING you need to draft a winning plan.

It’s called the Poultry Project Hub…

Poultry Project Hub: a jampacked project resource library giving you 100’s of angles on planning optimal profits

This has to be the most plentiful online digital resource for assisting your poultry business proposal writing .

Here’s a quick round-up of its contents:

In short, the Poultry Farming Project Hub contains:

“…over 20,501 words, 200+ rows of data tables, as well as 30+ screenshots/images, sample calculations, case studies and more.”

If you are looking for:

• sample plans
• expert poultry business consultancy
• step-by-step calculations
• definitions and equations for investment metrics
• case studies
• detailed ‘explainer’ articles on hard to understand model concepts

…then this is an unmissable opportunity for you.

Visit the library and its FREE resources now.

Want to download the entire library in PDF instead?

Become a paid subscriber and get the PDFs.

This is very simply – a little bit of light relief if you are finding the whole exercise of business planning a little…frustrating.

There are 15 questions in this quiz.

Each covering a key poultry farming discipline.

It’s multiple choice and nothing too heavy.

Ideally, you might use them to sharpen up your general strategic business awareness.

Try the poultry business quiz.

I made this as a complementary guide to be read alongside sample poultry plans.

To help you better DIRECT the planning process.

To have you asking the right questions and taking the right approaches to assemble your poultry business plan successfully.

Plus, I provide insight into:

• production modelling options and,
• uncover flawed assumptions.

These points above are often sticking points and wrong turns for many when building a plan.

This eBook helps you avoid the loss of time and effort getting tied up in with grey spots.

And here’s how…

Poultry Planning Toolkit eBook: avoid common planning errors by having this on your desk as you work

I’d go as far as saying that you shouldn’t begin writing your poultry farm business plan UNTIL you’ve read this.

It does the job of ironing out all the usual sticking points that trouble and prolong planning.

Issues such as:

• modelling choices
• how best to plan your earnings
• how to measure profitability
• how to do capital planning

…are opened up with ease and made plain.

Here’s the chapter line-up :

• Broiler vs. Layer
• Reverse Engineer your Earnings
• Modelling for Cash Flow
• Frameworking
• Cost & Price Inputs
• Gross Profits
• Capital Planning
• Return on Investment
• Scenario Planning

I designed it to answer ALL the key strategic planning questions.

I’d say, the real value of this eBook is that it prevents false starts by filling in the common knowledge gaps .

A great time saver.

Take a few minutes to read a chapter for free .

Want to download the entire PDF eBook?

Become a paid subscriber today and get expert direction for writing a successful poultry business plan.

This one is quite simple.

If it’s ever cross your mind to ask,

“Hey Temi, what website software do you use?”

“What service do you use to send out those email messages?”

For example, I use WPMUDEV as my web hosting partner. They are just right for The Big Book Project currently. It’s true that there are many cheaper web hosting services out there, But the operative word here is * SERVICE* . When I fail, they pick up the pieces and always ensure The Big Book Project is constantly online. No downtime, no curveballs, no disasters…you see everything coming LONG before it hits, giving plenty of time to react successfully…PLUS, when trouble hits, they REALLY know how to rescue a WordPress website . Hands down. I have no complaints and many good things to say…if you are looking for an expert WordPress website support team – I couldn’t recommend them highly enough . Learn more about WPMUDEV here. (The link above goes to their website and of course costs you nothing. If you decide to hire them, I get a small payment back. The money side has no influence though. I personally use them and happily recommend their service.)

My other tools of the trade including:

• graphic design tool
• online payment gateway
• document management tools
• email marketing platform
• accounting program (inc. invoicing, quotations etc).

…are all neatly listed in the crib sheet.

It’s exhaustive. And comes with 10 years of self-employment and business ownership experience.

Lots of valuable, ‘hard-to-find’ gems to give you plenty of advantage.

(*Plus there are some GREAT time and budget savers in here to help you save the pennies, without compromising on  quality.)

Want to download my Digital Tools of The Trade crib sheet?

Become a paid subscriber today and get a headstart on digital business services.

Whilst I don’t write business plans, I do review them from time to time.

From your point of view, it might be a useful pointer in the right direction.

Just the thing you need to get you out of a rut and to finally complete your plan.

A bit like this:

…always good to see REAL LIFE RESULTS gained by readers of The Big Book Project who put the advice into action .

Want me to take a look at your poultry farm business plan?

Become a paid subscriber today and book your business plan review.

Now over to you…

Are you currently writing a business plan for your poultry farm?

Have you already drafted your plan?

Either way, I’d be interested to hear from you.

Leave a comment below.

Reader Interactions

Write your poultry project proposal in just 90 mins.

February 22, 2024 at 1:44 pm

My first time to visit this web site. I am impressed and subscribed soon. Hope I will be benefited from the package. Inspired by quick response of the system and tells how efficient and profitable the poultry business too. I will keep myself long in the transaction. Regards, Assefa T.

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How to Start Poultry Farming Business – Chicken Farming Business Plan For Beginners

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Now you can see poultry farming business is a very easy way to make a good profit. But the question is how to start your poultry farming business plan?

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

• Layer Chicken Breeding : These are mainly used for egg production.
• Broiler Breeding : It is used for chicken meat production.
• Hatchery : Is for hatching new chicks.
• Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

• Half litter
• Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc. Hightop Poultry Equipment is one of the leading chicken cage and poultry farm equipment manufacturer in China, contact us now to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some other poultry cage accessories like drinkers , feeders , Parches, crates, nests, lighting system , egg incubator , waste disposal system , etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like – Automatic egg collector , automatic feeding system , automatic manure removal machine , disinfectant fogging machine and cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system, disinfectant fogging machine and ventilating system can help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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I’m interested. I’m good at poultry farming but i don’t have start up

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All you need to know about raising poultry.

Poultry Farming Business Plan in Philippines

In spite of numerous challenges, poultry farm business in the Philippines still remains a fairly safe investment option for many Filipinos and foreigners alike. There are various profitable models that you can use to grow your poultry in the Philippines ranging from contract poultry growing to independent growing.

There are also various poultry farming sectors that you can invest in the Philippines namely:-

• Broiler farming in the Philippines
• Layer Chicken Farming in the Philippines
• Native chicken farming in the Philippines
• Free range chicken farming in the Philippines
• Organic chicken farming in the Philippines

In this article, we will go through a basic poultry business plan that you can use to grow your chicken in the Philippines, taking into account the regulatory, technical and cost factors that you have to keep in mind when investing in a poultry farming operation.

Poultry Business Plan Philippines: Cost Estimate for a 500 Chick Operation

Chicken raising in the philippines: the stocks to raise.

The stocks to raise will depend on the type of poultry farming operation that you are planning to engage in. If you are planning to invest in a broiler farming operations, then the Cobbs breeds will be your best bet.

Here are some factors to keep in mind when choosing stock for your poultry business in the Philippines:-

• If you are not part of a contract growing scheme, make sure you choose your chicken stock from a trusted and reliable hatchery that adheres to quality breeding standards. The chicks must come from a good parent stock that must have been well managed and housed.
• Choose chickens that are fast growers and with good livability.
• Make sure you choose and buy only healthy chicks: healthy chicks are generally alert and with bright eyes and active appearances. They must also be free from diseases and any abnormalities. The chicks must have uniform color and size.

Location Requirements for Poultry Farms

A good location will key to the success of your poultry farming operation. If you are part of a contract grower scheme, there are stringent location requirements that you will have to meet. Make sure you evaluate these when carrying out your feasibility study so as to determine if you can make the cut. Some of the general location requirements for a poultry business in the Philippines include the following:-

• The poultry farm must be located outside urban and residential areas.
• The medium to large poultry farms must generally be situated at least 1km from the nearest built-up areas while small scale operations must be at least 500m from built-up areas be they commercial, industrial or residential.
• The location must have access to ground water or surface water as well as electric power.

Poultry Financing in the Philippines

Poultry farming is a costly undertaking especially if you are planning to do it on a medium to large scale with thousands of chickens and large modern poultry housing with modern facilities. The initial capital alone is likely to cost you tens of thousands of dollars. Some of the sources of financing that you can explore when starting a poultry business include the following:-

Agricultural Credit Policy Council (ACPC) 28/F, One San Miguel Avenue Building San Miguel Avenue, Ortigas Center Pasig City Telephone Nos.: 634.3326 / 634.3320 to 21 Telefax: 636.3393

Land Bank of the Philippines (LBP) Head Office: 1598 M. H. Del Pilar cor. Dr. J. Quintos Sts. Malate, Manila Telephone Nos.: 522.0000 / 551.2200

Development Bank of the Philippines (DBP) Head Office: Sen. Gil J. Puyat Avenue cor. Makati Avenue Makati City Telephone No.: 818.9511 (connect to SME Department)

Technical Assistance for Your Poultry Farming Operation

When starting a poultry business in the Philippines, you can get technical assistance from multiple sources. If you are a contract grower with any of the contract poultry farming operations in the Philippines such as Vitarich and SMFI, the contract poultry farming company will provide the technical support.

Other sources for technical assistance for poultry farming operations in the Philippines include the following:-

Philippine Association of Broiler Integrators, Inc. (PABI) c/o San Miguel Foods, Inc. 18/F, JMT Building, ADB Avenue, Ortigas Center, Pasig City Telephone No.: 634.1010 Department of Agriculture Bureau of Animal Industry (DA-BAI) Visayas Avenue, Diliman, Quezon City Telephone No.: (632) 926.6883

BUREAU OF MICRO, SMALL AND MEDIUM ENTERPRISE DEVELOPMENT (BMSMED) 5/F, Trade and Industry Building 361 Sen. Gil J. Puyat Ave. Makati City Tel. Nos.: (02) 897.1693 / 897.7596 / 890.4968 Fax No.: (02) 896.7916 Email: [email protected]

Technology Resource Center (TRC)

TRC Building,103 J. Abad Santos cor. Lopez Jaena Sts., Little Baguio, San Juan City (Near corner Wilson Street) Telephone No.: (632) 727.6205

If you are looking for useful poultry contracts in your region, you can also talk to Zac Sarian. Check out his personal website at www.zacsarian.com .

Registration Requirements for a Poultry Business in the Philippines

There are several permits and registration requirements that you have to meet when setting up a poultry business in the Philippines. These include:-

• Poultry Business Name Registration : You have to give your poultry farming business a unique name or brand by which it will be known in the Philippines. The name registration is carried out at the nearest provincial office of the Department of Trade and Industry in the locality where your business will be located. The registration will be valid for 5 years.
• The Barangay Clearance : You can get this at the nearest Bangaray office that has the jurisdiction over your locality.
• The Mayor’s Permit and License/Sanitary Permit : Get this from the local government office that has jurisdiction over the location where the poultry farm will be situated. This permit is valid for one year.
• The Tax Identification Number (TIN) : If you will be running a poultry farming enterprise, of course you have to pay taxes to the government. It is therefore imperative that you get the tax Identification Number for your business. The TIN can be obtain from the Bureau of Internal Revenue (BIR) national offices that are situated in Diliman, Quezon City. You can also get a TIN from the nearest BIR office at your current location.
• Environmental Compliance Certificate : Environmental compliance is an important consideration when setting up a poultry farm in the Philippines. This is especially important if you are setting up a large scale operation. You can obtain an Environmental Compliance Certificate from the Department of Environmental and Natural Resources that is situated in Visayas Avenue, Diliman in Quezon City.

One Comment on “Poultry Farming Business Plan in Philippines”

Hi! We are interested to have a poultry farm developed in our property located in Bingawan, Iloilo. The property has an approximate land area of 10.7 hectares. It is now primarily a rice field with some fruit-bearing trees. It also has water reservoir for irrigation and fish farming. It is easily accessible, being located just 200 meters from the newly developed main road. It is within the agricultural zone and has a reliable source of electricity and adequate potable water. The proposed poultry farm to be developed can occupy one hectare of the property. For more details kindly contact me at 0922 291 0145. Thank you

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Starting Layers Poultry Egg Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | Agriculture , All Articles , Business Ideas , Business Plans , Poultry Farming

When we talk of commodities that are always on high demand then eggs are definitely one of them. A large part of the South African population consumes eggs as an affordable source of protein, plus eggs can be enjoyed at any time of the day in a variety of ways. Eggs are a key ingredient in many cooking processes thus making them a key feature of day to day meals. Starting a poultry egg farming business in South Africa is very profitable. With the increase in population, there is likely going to be a rise in the demand for food and services, including eggs. A layer farm is not difficult to manage. Keeping hens is also not labor-intensive; most of your time will be spent on feeding, cleaning, and collecting the eggs. You do not require a lot of experience with this kind of business. So it’s a relatively easy business to start. This article will outline how to start a poultry egg farming business in South Africa, and the layers poultry egg farming business plan – PDF, Word and Excel.

Before you start a layers farming business in South Africa, there are some important decisions which you have to make. You have to decide on the size of your layers egg production business ie how many layer birds you will have at your poultry farm.  You also have to decide on the location of your poultry layers farm, and your target market. The size of your poultry egg farming business will depend on the amount of capital you have, the size of the land, and your target market. It’s important that you get a good layers chickens egg production business plan before you start the chicken egg production business in South Africa.

Business Model

With layer eggs business, you can buy point-of-lay birds, which are fed daily to produce eggs for commercial purposes. These chickens can start laying eggs at 18 to 21 weeks of age. The birds will continue to lay eggs continuously for 1 year. Layer hens are classified into two types: white egg-laying and brown egg-laying. White egg layers are small, and they eat less food. Brown egg-laying hens are much larger in size. These eat more food, compared to white egg layers, and they lay larger eggs than other laying breeds. When choosing the type of layers you want to keep, take note that there is no nutritional difference between white eggs and brown eggs. Although brown eggs are more expensive, this is because the chickens that lay them cost slightly more to keep. The high costs are due to the size of the chickens and the amount of food they consume. It’s also important to remember that there are different types of chicken breeds, so you must choose a breed that has high production capabilities, whether it is a white or brown layer hen.

Market Research

Even if starting a layer poultry business is simple, you must still conduct market research. Market research will allow you to understand your environment better. You need to know who your customers are as well as what their buying habits are like. The layer poultry environment in which you will be operating is constantly changing. As such, you need to know how people react to these changes. It’s important to understand who your competitors are, along with their strengths and weaknesses. It is in your best interest to understand consumer behavior if you want your poultry business to succeed. You can find out what your competitors are doing in order to penetrate the market. By researching the market, you can set a reasonable price for your eggs. There are plenty of large and small egg producers, so in order for you to penetrate the market, you need to understand who your potential customers are and who your competitors are. Finding out how other suppliers price their eggs will allow you to determine the right price. If your eggs are overpriced, you risk turning off potential customers, and if your eggs are underpriced, customers may not trust the quality of your produce. There are so many ways you can conduct research. You can read through journals and industry publications, speak to industry players, or simply talk to people. Find time to attend agriculture workshops and any other events that are within your industry too.

Land for Poultry Egg Farming Business

You need land – this is where you will build the poultry layers housing. Sustainability of the land must be thoroughly assessed beforehand. The location must be very strategic i.e. near major road networks, with reliable water supply, near the market and close to cheap labour. The size of the land your business require will depend on the scale of your egg layers farming business.

Housing and Equipment for Layers Egg Production Business

You need proper housing for your poultry layers. When you setup housing units for your layers chickens, pay attention to spacing, ventilation and lighting as these are central to providing an optimum environment for egg production. Layers chickens do not cope well with extreme temperatures. So it’s necessary to keep them in an environment that will enable them to maintain their thermal balance. Proper lighting is necessary as it stimulates the layers chickens to lay eggs.

The type of layers housing and equipment you need will depend on the production system you are using. You can use the deep litter system or the cage system. The deep litter system is essentially floor-based and entails the covering of the floor with bedding such straw and wood shavings. The cage system simply means the layers hens will be kept in cages throughout their productive life time. These cages will be placed in a poultry layers house. The equipment required for a layers poultry egg farming business include drinkers, feeders, and nest boxes. If you are using the cage system, you will require the layers cages. The poultry layer cages usually have inbuilt equipment ie drinking & feeding equipment plus the egg collection system. So when you are using the layers cage system, there will be no need to buy the other extra equipment.

Your poultry layers farming business plan should include the costs of purchasing the equipment and the layers housing.

Point of Lay Hens / Layer Chicks

You can start your layers egg farming business by buying point of lay layers or day old layer chicks. If you buy day old layer chicks, you will have to raise them till they are 19 weeks, which is the time they will start to lay eggs. It’s much better to start by your layers egg production business in South Africa by buying point of lay pullets/layers. These are 19-21 week old layers, which would have just started laying eggs.

You should purchase your day old layer chicks or point of lay pullets from reputable and professional suppliers where the parent stocks are well managed. Layers chicks and point of lay pullets from different farmers vary in terms of quality. The quality of your layer chicks or point of lay hens will play an important role in determining the success of your poultry layers egg production business. Point of lay hens which are not well vaccinated will have a low egg production rate and high mortality. Your layer farming business plan should take into account the cost of purchasing the point of lay pullets.

Feeds for the layers

Layers feeds are needed and there are important things to consider here. First off, buy the right feeds (from reputable companies) and feed strictly according to laid down guidelines. The layers should get the right type of feeds in the right quantities for them to produce eggs efficiently. There are many feed companies in South Africa which sell layers feeds. It’s also wise not to interchange different brands of layers feeds – it’s advisable to stick to one brand. Layers also require plenty of water for them to produce eggs efficiently. Feed and water must be available throughout the day. Your layers chickens egg production business plan should take into account the cost of the layers feed.

Management and Labour

The number of employees needed for your layers egg farming business will depend on the size of your poultry egg production business. At the minimum you need poultry attendants who will keep the layers. Their duties include f eeding the layers, providing water to the hens, egg collection, removal of litter and cleaning. Your poultry egg farming business plan should take into account the salaries and wages of your employees. 

Sales And Marketing Strategies

If your poultry egg farm is situated close to your customers, you can consider direct marketing. This means you can sell directly from your farm to your local supermarkets and other stores. Consider listing your business on Google so that people can easily find you. Another channel you can consider is selling to wholesalers. Wholesalers usually have good knowledge of the market and access to the best information on trends.  Most wholesalers get their eggs from central wholesale markets, merchants, collectors, and local country markets. In some cases, they go directly to the producers or farmers. They can either purchase the eggs directly or accept them for sale on a commission basis. Many wholesalers own storage facilities too. These distributors may engage specialized transport agencies to transport eggs or operate such services on their own. When it comes to marketing, you should take advantage of social media. Having a digital presence has now become the new normal. So take advantage of Facebook, Instagram, Twitter, and LinkedIn, as well as WhatsApp business, to name a few. Consider adding your products or services to a digital platform where you can reach potential customers directly online.

Market for eggs in South Africa

Eggs are considered an alternative cheap source of proteins. Almost every household consumes boiled or fried eggs. Eggs are also used for baking, and in the preparation of other dishes.   The demand for eggs in South Africa is very high at about 8 billion eggs per annum. That’s a lot! The per capita egg consumption in South Africa is about 145 eggs per annum. Eggs are the fourth largest animal product sector in agriculture in South Africa, after poultry meat, beef and milk.  You can supply your eggs to individual households, supermarkets, wholesalers, restaurants, companies, hawkers etc.

Advantages of Poultry Egg Farming Business

South Africans, are becoming very particular about their health, and protein-rich foods are known to be the healthiest food option. Eggs and chicken meat provide high nutrition; that’s why they are in high demand. You should consider setting up a poultry egg farming business because there is a ready market for it. Compared to a number of livestock projects, poultry farming is an excellent source of income. This type of business requires very little capital, and the operating costs are reasonable. In addition to eggs, you can also sell the chicken meat when the chickens stop making eggs.

Keys to Profitability

Even though setting up a layer poultry farm is not difficult, you still need to market your business and stay updated when it comes to relevant industry trends. Another way to increase the profitability of your poultry farm is to locate it close to your market in order to reduce transportation costs. Also, take care of your birds by providing them with the right feed, ensuring that they are immunized and that diseases are addressed as soon as possible. The success of your business is based on how well you run your operations by keeping an eye on your costs, pricing your eggs competitively, and marketing your eggs.

PRE-WRITTEN LAYERS POULTRY EGG FARMING BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the poultry layers egg farming business in South Africa, purchase our poultry egg farming business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the layers farming business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a layers chicken egg production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the layers poultry farming business plan will lay out all the costs involved in setting up and running the poultry egg farming business. The business plan is designed specifically for the South African market.

USES OF THE LAYERS EGG PRODUCTION BUSINESS PLAN (PDF, WORD AND EXCEL)

The chicken egg production business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your layers chicken egg farming business
• As a layers poultry egg farming project proposal
• Assessing profitability of the layers farming business in South Africa
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE LAYERS CHICKENS EGG PRODUCTION BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Poultry Layers farming guide (Technical Details of how to house, feed and keep the layers chickens)
• Operational Strategy
• Why some South Africans in the layers egg production business fail, so that you can avoid their mistakes
• Ways to raise capital to start your chicken egg farming business in South Africa
• Directory [Contact Details for South African suppliers of feeds, equipment, point of lay hens,  poultry housing construction, contacts of poultry farming training companies in South Africa, contacts of poultry farming organisations in South Africa]

The Chicken Egg Production Business Plan package consist of 4 files

• Layers Egg Production Business Plan – PDF file (Comprehensive – 80 pages)
• Layers Egg Farming Business Plan – Editable Word File (Comprehensive – 80 pages)
• Layers Egg Production Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 41 pages)
• Layers Egg Production Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

GET THE LAYERS EGG FARMING BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

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Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

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How to start a Layers egg business in Zimbabwe and the business plan

Posted by StartupBiz Zimbabwe | Apr 22, 2015 | Agriculture Industry , Business Ideas , Business Plans , Starting a Business | 52

This article will explain how to start a layers egg farming business in Zimbabwe, and the business plan. Before you start an egg laying business, you have to decide how many layers you want to keep, where you are going keep them, and your target market. The number of birds you keep will depend on the amount of land and capital you have, and also the size of your target market. You should always carry out a feasibility study, market research and write a business plan before you venture into any business. Do not make the mistake of starting a layers chicken egg farming business or any other business just because someone is doing it and he/she says it’s profitable.

What you need

Land, Housing and Equipment

This is a very important factor to consider. It will determine whether you succeed or not in the layer business.  The kind of housing you need and the size of the land will depend on the size of your layer project. An ideal poultry farm should be sited where there’s a large availability of cheap land and at the same time should be close to your market. Chicken layers cannot adjust well to temperature extremes, so it is very important that chickens be housed, cared and provided with an environment that will enable them to maintain their thermal balance. The right housing should have proper ventilation and the right lighting. Ventilation is necessary so that adequate air exchange can take place. Lighting stimulates hens to lay eggs. If you want to produce eggs year-round, you will need to install adequate lighting in your facility.

Layers need a certain minimum space and convenient place to grow well, otherwise if the space is not enough they may suffocate to death, which will be a great loss to your business. You should allow at least 0.15 square metres per bird, which may be covered with clean straw, wood shavings, or sawdust. Your housing can be barns, layer cages, chicken runs or hutches. The cost of construction depends on the size. You should have equipment including feeders, drinkers, lighting system and waste disposal system. You will also need chicken layer nests for the layers to lay eggs. If you purchase layer cages as housing for your layers, the layer cages will already have the laying nests, feeders etc.

Point of lay chickens/Layer chicks

Chicken Layers start to lay eggs at about 19 weeks of age. You can buy layer chicks and feed them till they are 19 weeks, or the more popular option of buying them when they are at the point of lay i.e. at 19 weeks of age. It is very important to buy high quality point of layer chicks, which are vaccinated; otherwise your layers will have a low rate of egg production and a high mortality rate.  It is recommended to buy layers from well established companies like Novatek and Irvines.

Layer feeds

It is very important to give the layers the right feeds, and the right quantities, so that they grow well and have a high egg production rate. The type of feeds you choose will determine the success of your business. It is recommended to use the feeds which are sold by the company where you bought the point of lay chickens from. You will have to feed the birds according to the specific instructions on the packet of the feed. The type of feed also depends on the housing, season and age of the layers.

Management and Labour

The number of staff you will need depends on the size of your poultry project.  If you are keeping 50 birds at the back of your house you may not need an employee as you and your family will take care of the birds. On the other hand, if you have a poultry farm you will need dedicated staff to look after the birds, and to manage the business. You need good management skills and technical knowledge of layer rearing techniques if you want to be profitable. Do your research, and train those who are working for you.

The amount of capital you need will depend on the scale of your project, location of your farm, and the type of management technology you are using. A small scale being production being run behind your house will require less money than a medium to high scale layers business.

Before you start the egg laying business, you should define the market you are targeting. For small scale production, you can sell to those in your neighborhood, by simply putting a “Eggs for Sale” sign at your gate. For medium to large scale production you can supply to supermarkets, tuckshops, schools, vendors etc. If you have good networking skills it will be very easy for you to market your eggs.

Pre-Written Business Plan for Layers Egg Production  (PDF, Word And Excel) : Comprehensive Version, Short Bank Loan Version, Automated Excel Financial Statements

For an in-depth analysis of the layers egg farming business in Zimbabwe, purchase our business plan. We decided to introduce the business plans after noting that many Zimbabweans were venturing into the layers business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a layers egg business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the layers egg production business plan will lay out all the costs involved in setting up and running the layers egg business. The business plan is designed uniquely for the Zimbabwean market.

The business plan I purchased was well written and you did an extensive research, I am satisfied keep  up the good work guys and I am planning to come back for more other orders.

Thanks for the business plan, it’s good, it gives me a good direction of my journey, with this I hope I will prosper,  it’s helpful i learnt a lot.

You have been such a wonderful help.God bless you,I have somewhere to start now….it’s been a dream come true to embark on this

You have been really helpful. Its a rare commodity in Zimbabwe. Keep it up!

I found the business plans very informative, helpful to make appropriate decisions.

Very insightful and relevant homegrown solutions. Empowerment begins in the mind and this is it…

It is a great opportunity having you around. Your business plans are well planned after a thorough research. They have actually opened up my approach to business. Thanx

Good job and extensive research on your business plan thank you.

The StartupBiz business plans are excellent, well prepared, fully detailed. I had not that much of the financial knowledge of the Agri business I wanted to venture into but I can tell you right now that from the moment I went through those farm business plans I had purchased, I started having the real picture of what I was to get in to,what was needed for me to be financially successful and I would want to tell my fellow mates that if you really want the business you want to venture into to be successful I think you need to get one of the StartupBiz Business plan.You wont go wrong with those ones

I recently used their service am delighted to say I am a happy customer thank you keep it up and God bless with the business

Uses of the Layers Egg Production   Business Plan (PDF, Word And Excel)

The layers egg production business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your layers egg production business
• As a project proposal
• Assessing profitability of the layers egg production business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Layers Business Plan (PDF, Word And Excel)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• Automated Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, loan repayment calculations, start-up costs)
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements (e.g. type of housing required, feed required e.t.c.)
• Operational Strategy
• Why some Zimbabweans in layers business fail, so that you can avoid their mistakes
• Ways to raise capital to start your layers business in Zimbabwe

The layers egg production business plan includes technical aspects of how to keep the layers. It also includes a mini-directory with contacts which will prove to be helpful in launching and running the layers egg business. E.g. We will provide the contact details of the companies that produce feeds, construct layer houses e.t.c.

The Layers Egg Production Business plan package consist of 4 files

• Layers Business Plan – PDF file (Comprehensive – 66 pages)
• Layers Egg Production Business Plan – Editable Word File (Comprehensive – 66 pages)
• Layers Egg Production Business Plan Bank Version – Editable Word File (Short version for applying for a loan – 34 pages)
• Layers Business Plan Automated Financial Statements – (Editable Excel file)

The business plan financials are in USD currency. 

The financial statements are automated. This implies that you can change eg the number of layers, price of eggs etc, and all the other financial statements will automatically adjust to reflect the change.

Get the Layers Egg Production Business Plan (PDF, Word And Excel)

We decided to make them affordable for anyone who would want a business plan, and the price for pre-written business plans is only ZWL$350 000 for soft copies. When you pay via PayPal, Mastercard or Visa Card, the soft copy costs US$25 .

You can purchase via Paynow using Ecocash, One Money or Telecash. You just click Pay Now  (scroll down)    and you will then be taken to Pay now website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements)  to you within 24 hours, using the email address you provided when you were paying.

If you have a PayPal account, MasterCard or Visa Card , you can purchase the business plan via PayPal.  You just click Buy now  (scroll down) and you will then be taken to PayPal website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements) to you within 24 hours, using the email address you provided when you were paying.

You can also purchase hard copies and/or soft copies at our offices in Harare. Visit  StartupBiz Zimbabwe, Suite 201, 2nd Floor, Morgan House, George Silundika Avenue (between 1st Street & 2nd Street), Harare  . The cost of the business plan is ZWL$350 000 (soft copies).

For any questions, other payment options, email us on [email protected] , call/whatsapp us on +263778798072  (Whatsapp us by clicking the link https://wa.me/263778798072 )  .

Layers Egg Production Business Plan 

Click Buy now to purchase using Paypal, MasterCard or VisaCard (US$25)

Check out more business ideas and our collection of business plans .   Like us on Facebook , follow us on Twitter , and subscribe to receive notifications of new posts in your email.

A note from StartupBiz Zimbabwe: Everyday we send business updates via Whatsapp. Click the link to join: https://chat.whatsapp.com/DPa61WKvMHN5PGVJERxd9T or send the word join via Whatsapp to  +263778798072  (Whatsapp us by clicking the link https://wa.me/263778798072 ).

About The Author

StartupBiz Zimbabwe

StartupBiz Zimbabwe is a business research firm based in Zimbabwe. We sell prewritten business plans for various industries including agriculture, transport, manufacturing, retail and education. StartupBiz Zimbabwe also publishes articles on business ideas, business news, business tips, personal finance, entrepreneur interviews and profiles.

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52 Comments

Interesting staff, If you have complete business proposals of your articles forward to me please at [email protected]

Call Lumas 0772436746, for Point of Lay Pullets and discuss a payment plan. Birds are $10 each.

so youmean there is no discount even if you so many birds

Do u hve layer chicks oo point of lay birds as of now

Good day would like to ask whether you deliver the birds to places like Nyazura or i have to collect at your farm and also if you have at the moment point of lay birds my fone number is 0772464312 or whappsup number 0719464312

i am a civil servant i would like to start egg business with at least 300 birds how can yu help me please assist me.

approach novatec, they have a credit scheme especially for civil servants. NOVATEK ANIMAL FEEDS 27 KENMARK CRESSCENT BLUFF HILL INDUSTRIAL PARK BLUFF HILL HARARE

TEL: +263 4 310277 +263 4 310251 CELL: +23 775307690

Where are you located in Bulawayo. I would like to start a poultry project. My app number is 0773362571

I recently bought 50 point of lay birds. Of late l have been doing broiler chickens for some time and would like to switch egg production. But do you offer short courses for beginners in egg production?

Thank you very much for the information, it was very useful to me.

Interesting reading with inspiring insights. Can you make your products known to many through other fora!

Eggs for sale $4 crate in chitungwiza, free delivery phone 0772520 629 or 0733897062

thnx 4 the info,t waz very usefull t0 me

Want to keep 3000 layers an 5000 broilers

Can layers and broilers be housed next to each other with just a mesh fence separating their out door area. Thank you

Very useful and affordable prices for the business plans. You ought to sound your trumpet high as it may assist many indigenous business persons succeed. keep it up

Need layers I’m in Hwange

i got inspired. i want to start the project in murewa

im a marketer graduated with an honours degree in international marketing . im looking for a job please hel

I would like to buy my chicken feed in bulk. I need a feed hopper. Where can i get one? Can i buy the chiken feed in bulk from you? Can you please help me?

I would like to start this business .

hi its sudesh fro suva fiji i intend for egg production

Good information indeed. Is Novatek still running their credit scheme ?

hello iam in angola and i am looking for an individual whos has experience in egg laying,that is willing to come work in angola.anyone interested please inbox me your cv at [email protected]

I am interested to work with you in Angola. My e-mail address is [email protected]

Great information and very inspiring too. Im happy to be on the right track.

Thank you so much for your advice l am in bussiness already.

Helpful information .

Thanx for the information ….. if l want to start with 300 chicken do l have to get a permit for it or …lm in rural area honde valley hauna growth point

great staff i would like to start the bussiness

Good business would love to start one

I will be intouch want to start small scale egg production business in Mwenezi .Neeed ideas.

Hello …where can i find layers chicks. ???

How can i get layers and how much is it gonna be each.

yeah nice work very inspiring

how much are you selling for one bird these days?

How much are layers in Bulawayo in ZWL

l am in chitungwiza , is there anyone closser selling point of sale layers..my contact number is 0779649712

Looking for point of lay birds. please contact me on 0772320780

looking for point of lay birds please i am in chinhoyi help me 0779628965

looking for point of lay chicks in Byo….app 0772111023

looking for point of lay App 0176033484

how much does it cost to keep 100 layers

interesting I need to be in this business

Can u please provide a WhatsApp group link for poultry project management if u have any

I’m looking for layers that are close to and or at the end of their efficient egg laying period. If you have them or know someone who does please call me on 0779 682 552.

I going to start this project this year. So interesting

Thank you for the feedback, all the best in the venture.

I going to start this project this year in Zimbabwe . So interesting

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