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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

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• Data-Driven Case Study Template
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There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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Perspectives

Co-creating an AI-led Marketing Mix Modeling Solution to Maximize ROI

08 march 2023, a wns perspective.

A leading consumer packaged goods company found it challenging to track and measure the effectiveness of marketing campaigns across brands and channels.

Multiple data sources and the need for a unified view meant that the client could not optimally allocate its resources and budget.

WNS Triange – our data, analytics and AI practice – deployed an artificial intelligence-led marketing mix modeling solution to help the client increase revenues and profitability.

This case study highlights how WNS’ advanced analytics-led marketing mix modeling solution enabled a leading Consumer Packaged Goods (CPG) company to measure and improve the effectiveness of marketing campaigns across brands and regions.

As we know…

Brand loyalty is on the wane in a hypercompetitive CPG marketplace. The pandemic changed buying behaviors and made customers open to trying new brands. The rapid shift to e-commerce and direct-to-consumer has also led to companies grappling with channel proliferation and rising customer demands.

CPG marketers must build stronger loyalty through effective and personalized marketing campaigns. However, without data-led insights and metrics, companies often fail to measure the true ROI on marketing efforts – leading to millions of dollars spent on sub-optimal and poorly targeted campaigns. Advanced analytics solutions such as marketing mix modeling can help analyze past and present patterns, and identify the quantifiable impact of marketing campaigns across channels to drive incremental sales.

The challenge for the CPG company was…

To track and measure the effectiveness of its marketing campaigns across several brands and global markets / sales channels. Due to multiple data sources across campaigns, channels and segments and the absence of consistent and consolidated data, extracting meaningful insights was a constant challenge. This adversely impacted the client’s decision-making on utilizing limited marketing resources. Moreover, the lack of a unified view of campaigns compounded the challenge.

With the rapid proliferation of sales outlets and marketing channels, the client wanted to insightfully and optimally allocate budget and resources for maximum returns.

As a co-creation partner…

WNS Triange , our data, analytics and AI practice, deployed a marketing mix modeling solution to help the CPG company measure the true impact of marketing campaigns across brands, sales channels and marketing levers.

Leveraging Triange Center of Excellence (CoE) , a core pillar of WNS Triange, we harnessed the combination of domain, data engineering, advanced analytics, talent and best practices to deliver a tailored and scalable solution. Key aspects of the solution included:

Harmonization and aggregation of varied data sources (across brand campaigns, channels and segments) to ensure the right data was assimilated into the client’s campaign measurement platform. This included fragmented data from traditional and digital media channels, consumer surveys, attitudinal studies and sales

Development of Artificial Intelligence (AI) / Machine Learning (ML)-led marketing mix models to measure the effectiveness and efficiency of marketing campaigns for each brand across all marketing levers. These models are regularly inspected to overcome any drift over time

Creation of a comprehensive omni-channel playbook to generate insights into consumers’ responses to campaigns, resulting in a continuous improvement framework

Deployment of easy-to-use tools, including simulation and optimization software, for marketers to leverage the results for budgeting and scenario planning. Notably, our results seamlessly integrated with the client’s media partner’s tools for accurate and timely media planning

Real-time insights enabled…

The CPG company to assess what was working and what was not and dynamically alter its campaigns. Our AI marketing analytics solution enabled the client to re-allocate marketing dollars to maximize ROI for brands across diverse portfolios of products. Key outcomes for the client included:

Monitoring the impact of over USD 100 Million in marketing spend across brands and markets

Increasing total sales by more than 3 percent and additional profits by over 5 percent without any rise in spend

Providing a unified view of campaigns across brands within markets, leading to optimized campaign capabilities

Enabling efficient do-it-yourself planning, with the simulator and optimizer tools deployed across the organization to further streamline marketing spend allocation

About WNS Triange:

WNS Triange powers business growth and innovation for 200+ global companies with Artificial Intelligence (AI), Analytics, Data and Research. Driven by a specialized team of over 6000 analysts, data scientists and domain experts, WNS Triange helps translate data into actionable insights for impactful decision-making. Built on the pillars of consulting ( Triange Consult ), future-ready platforms ( Triange Nxt ), and domain and technology ( Triange CoE ), WNS Triange seamlessly blends strategy, industry-specific nuances, AI and Machine Learning (ML) operations, and intelligent cloud platforms.

Driving a futuristic edge are WNS Triange’s modular cloud-based platforms and solutions leveraging advanced AI and ML to provide end-to-end integration and processing of data to actionable insights. WNS Triange leverages the combined strength of WNS’ domain expertise, co-creation labs, strategic partnerships and outcome-based engagement models.

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04 July 2022

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Unlocking AI's Potential in Insurance: Insights from Leaders

30 April 2024

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• Marketing mix modelling: 3 case studies from 2020

Introduction

My last blog was a review of my year with my business owner hat on, but what of the work that keeps that business ticking over?

The work that I have undertaken in 2020 has all turned out to be marketing mix modelling, by chance and circumstance rather than by design. But it has provided a useful opportunity to showcase the different ways that a consultant with my skills can help. It is also a good illustration of the variety of ways that the same approach is used for different end goals. Businesses remain anonymous for obvious reasons.

1. Tiny cog, big machine

The whole engagement is vast, and the ultimate output is a tool that the client uses to make a first pass at global marketing spend allocation by country, brand, and channel. The aim of these marketing mix models is to produce the response curves that fuel the allocation tool’s engine. I have written more about how that works here.

There are two main implications of this type of engagement. First, the number of models that needs to be produced runs to several hundred. Second, because countries, brands and channels are compared it is important that the models are structured similarly. Simplicity and consistency win out over complexity and uniqueness.

All the time in my book.

Thankfully, these days the heavy lifting in terms of data processing can be largely automated and initial models are built quickly to a template. But there are some countries where the data is not so good or complete. And others where the marketing has such a small relative impact that some judgement calls needed to be made.

It was those models that I worked on and other than to understand how it was put together I was not involved in the data processing nor the steps after the model was built. It freed up some senior time in the wider team to enable oversight rather than them stepping down into the nuts and bolts too often and losing that widescreen vision.

Global consumer packaged goods brand

My contribution: 13 countries, 25 brands

3-month attachment to team

2. Specialist subject

Another large project. In addition to marketing response curves the client delivery also involved presentations to marketing and consumer teams. With the purpose of explaining sales movements, diving into more detail about campaigns and providing recommendations on how to improve the efficiency of activities.

Like in the first case study, data had already been processed. But lockdown in the UK scattered the core team, so they sought out experienced hands who could take on chunks of the delivery and see it through right from exploratory analysis through to presenting to the client. I took a set of brands that sit in the same product category.

All of the models were ‘refreshes’ of existing models rather than new builds. One of the skills that experience gifts analysts is the ability to judge how much change should be expected versus previous results. With both the analytical and client teams all working remotely, clear communication was also needed.

The models were based on data pre-Covid and results were delivered while most countries were still in some sort of lockdown. Part of the discussion with clients was then naturally about whether recommendations still held. If not, what factors need to be considered for immediate decisions.

Global beverages brand

My contribution: 3 countries, 3 brands

3. The Full Monty

A smaller business, but still multiple countries – a theme than runs through my career. Me operating independently to provide B2B consultancy. The client had never commissioned marketing mix modelling before, and the primary questions were about measuring the return on investment of the two main paid marketing channels.

Every stage of the engagement was undertaken by me with the cooperation of the client and data owners within the business. The process took 10 weeks following these steps:

• Initial briefing à Proposed solution
• Data request issued à Data collation and processing
• Feasibility study including go/no-go recommendation
• Exploratory data analysis à Initial model builds
• Interim results à Feedback à Model refinement
• Final model builds à Final results & recommendations
• Delivery of assets: Models, Dataset, Forecasting tool

The model period included Covid-19 first waves and so the scale and speed of sales erosion and recovery due only to the pandemic was measured. The trough was driven largely by lockdowns with “uncertainty” (proxied by death rates) playing a smaller role. There was a sales bounce due to pent up demand, that settles at a slightly lower level.

There was no evidence that marketing worked differently during the lockdown and so it became a significant driver of the low sales during that period. The importance of connecting to customers was also highlighted with a peak in incremental sales driven by the website chat function during lockdown.

Both main paid marketing channels were working to drive sales but over different timeframes, which led to recommending that both should be continued. The channel where most money is spent experiences diminishing returns at higher spend levels, which led to recommending the most efficient spend ranges for each country.

The effect of paid marketing is not visible by looking at sales over time. Only by using a modelling approach to strip out other impacts was the marketing impact identified. These other impacts included: industry trends, underlying seasonality, changes to the businesses’ service offer and non-controllable factors like search algorithm changes.

2 countries, 1 brand

2-month consultancy

About the only threads loosely tying these three engagements together is that the same analytical approach was used and that two ran headlong into Covid-19. The scale and the scope of each engagement were very different and show how versatile an approach marketing mix modelling can be.

‘Models’ were not the goal, just a means to get to business recommendations. To get those models and to translate the outputs needed as much attention and skill directed to data analysis (structured ‘looking’) and communication (effective ‘talking’) as to statistics.

And careful thought around the mechanics and implications of an unprecedented event.

If you would like my experienced eye on your marketing effectiveness, get in touch.

Please ask before reproducing my material partially or wholly for commercial use.   © Jo Gordon Consulting Ltd 2020

•   +44 (0)7757 086033  -  Jo Gordon
•     [email protected]

What Is a Case Study in Marketing and How to Build One (Examples)

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation.

For instance, last year, Jacob McMillen wrote about how Pronto used Crazy Egg to increase leads by 24 percent .

That’s a big number.

It’s not a full case study , but it demonstrates the goal of a marketing case study. You want to shock your audience, then explain exactly how you achieved your results — preferably with proof.

You might have read lots of case studies over the years without realizing your business could benefit from them. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study.

However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through SEO .

Let’s look at how marketing case studies can impact your business, discuss how to write one, and check out a few examples.

What Is a Case Study in Marketing?

A case study in marketing is a document or web page that includes several basic parts:

• Description of the subject : Explain your customer’s or client’s history and pain points.
• Subject’s goal : Identify your customer’s or client’s goal for the project so readers understand what to expect.
• Hypothesis for strategy : Tell your audience what you expected to happen after you implemented your strategy for the customer or client.
• Implementation of strategy : Take the reader through the step-by-step process you used to help your customer or client.
• Results of strategy : Deliver the results in as much detail as possible, preferably with a quote from the client or customer.
• Concluding findings : Explain what this case study has taught your specifically and how it can help other people.

You don’t have to include every category, but the more detail you add, the more effective your marketing case study becomes.

Most of the time, you’re conducting a case study for your own business. You want to show the world how your product or service has helped a customer in a huge way.

For that reason, it helps to know you’ll perform a case study from the beginning. In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.

The Importance of Creating Case Studies to Convert Leads into Customers

Think of a marketing case study as a lure. It’s a way to dangle amazing results in front of your leads so they’ll decide to convert .

Imagine that you’re a customer who’s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study.

Which company would you trust most?

You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing.

Creating a marketing case study gives you an edge that your competitors might have. It can also help your leads make more informed decisions.

Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies.

If you’re bold enough to be different, you can convert more leads. A marketing case study gives you that opportunity because nobody else can duplicate it.

Why is it so important to build trust?

Anybody can throw testimonials on their site by Ron R. and Jennifer K. Anyone can also make them up.

Trust is tenuous in the digital marketing world. If you can’t create it, you likely won’t convert leads into customers.

Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled. That’s because consumers lost trust.

Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence.

If you can prove that your product or service delivers powerful results, you’ll gain your leads’ trust.

Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. It’s that simple. The more detail you give, the more authority you create for your company — and the more your leads will trust your expertise.

4 Case Study Examples

Before we tell you how to build a case study, let’s look at a few examples to get you warmed up. Each of these marketing case studies illustrates the power behind the medium.

They’ll also show you how different case studies can look depending on design, detail, results, and goals.

The Shopify case study by HubSpot demonstrates how a narrative can be woven from a company’s journey. When Loren Padelford became head of sales, he immediately identified weak spots in Shopify’s sales cycle, so he decided to adopt HubSpot.

This case study highlights the ways in which Shopify used HubSpot’s email plugin to save time and improve communication flow. There’s a quote from Padelford in the case study, which can add even more impact in terms of building trust among leads.

Here, we have a fairly vague result. The company — specifically Padelford — claims to have achieved great success with HubSpot’s tools, but there aren’t any concrete numbers to back that up.

There’s nothing wrong with this approach, though, as long as your customer or client can offer a raving quote.

Ecommerce marketing case studies can become extremely valuable. In this case, Bit.ly used a more traditional template for a marketing case study. The PDF document includes several sections that take you through the process of how Vissla improved its omnichannel marketing with Bit.ly.

The results were that Vissla was able to visualize and centralize data in one place. They gained greater control over their social media marketing, which resulted in faster and better improvements in the content they shared.

There’s also a quote from Vissla’s media marketing manager, Keegan Fong: “Bitly Campaigns offers us a whole new way to look at our marketing channels. By giving us an easy-to-use dashboard that instantly displays the results of our multichannel promotions, we can see what kinds of content work on what channel, which channels we should be investing in the most, and what we need to do to optimize our content.” [ For Social: @vissla ]

3. Viperchill

There’s a great marketing case study from Viperchill that you’ll want to check out. It’s a quick, fun read that explains how the author created a squeeze page that generated more than 700 leads and results in a conversion rate of 64 percent.

Notice that he used hard numbers. Sometimes, it’s impossible to boil results down to a figure or percentage, but if you can, do so. People comprehend real numbers faster than lengthy text explanations.

4. MarketingSherpa

This MarketingSherpa case study is super detailed and describes the process by which MarketingSherpa helped a natural foods company boost revenue by 18 percent with a site redesign. You see the entire project from start to finish.

You’ll notice that there are lots of visuals. Since this marketing case study focused on design, visuals were imperative. Let your business and its niche guide the way in which you construct your case study.

How to Create a Case Study Marketing Strategy That Converts

Now that you’ve looked through a few case studies, how do you create a marketing case study of your own?

It starts with a case study marketing strategy that’s designed to convert leads. You don’t want to choose just any project. It should be geared toward other businesses or customers who might benefit from your business.

Let’s take it step by step.

1. Choose a success story that is closely related to your potential customer

You might notice that many companies publish numerous marketing case studies. There’s a reason for that.

Each case study targets a different segment of the company’s target audience. Let’s say that you sell shoes, purses, and hats. A case study about shoes won’t interest someone who’s shopping for hats.

You can either choose a project that has already concluded or one that is starting or underway. It’s always best to start at the beginning, but if you’re anxious, you can take the reverse-engineering route.

Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert.

2. Identify the key points of the case study and use storytelling

Decide what parts of the case study you want to highlight. These details will likely appear in the marketing case study’s headline as well as throughout the rest of the text.

For instance, if you helped a customer boost revenue by 200 percent, that’s a highly relevant detail. You’ll want to spotlight it in the headline and several times in the content so you keep it fresh in readers’ minds.

You might have several key points. Think about the struggles your customer was facing before you stepped in, how you approached the solution, and why alternatives weren’t working. When you can provide numbers, do so.

Once you’ve identified those key points, start weaving them into a narrative. Make it exciting! Add sensory details, frustration points, and colorful anecdotes.

A marketing case study shouldn’t sound dry. It needs to engage the reader so he or she keeps going until the end.

If possible, intersperse the copy with images. Make them relevant and easy to see on the screen. Let the images help supplement the story you’ve woven.

3. Highlight the great results

As mentioned above, results are paramount. If you can express them in numeric form, so much the better.

Consider creating a custom graphic to serve as the featured image on your post. That way, people can share the image on social. Add the amazing result to the text on the image to entice people to click.

The point here is to capture attention. If people are willing to pay attention to you, then you’ve won the first part of the battle. As long as you maintain that attention, you have a good chance of converting the lead.

4. Explore different types of design

Design can prove fundamental to a marketing case study’s success. If you’re publishing it as a blog post, break it up with H2s, H3s, and H4s to guide the reader through the story. Add images and leading lines to keep the visitor engaged.

Remember that color matters. Consider using colors for text and images that correlate with your customers’ color scheme or with your own site’s palette.

5. Ask for feedback! What does your potential customer want to learn?

Don’t let the conversation stop at the end of your marketing case study. Open up the forum for more insights.

Invite readers to ask you direct questions about your business, products, services, or methods. Not only that, but respond to those comments. Take each one as a gift.

These comments might tell you what type of case study you should create next or allow you to cement a conversion by answering objections or questions.

Marketing case studies can improve your conversion rate , but you have to put in the time and effort. Yes, a polished case study requires work, but if you can secure sales from its publication, why wouldn’t you give it your full attention?

Remember that trust matters when it comes to converting leads into customers . If you don’t have trust, you’ll lose your leads to your competitors.

A great marketing case study demonstrates your track record. It builds a case for leads to use your products or services over someone else’s.

What are you waiting for? Start creating your first marketing case study now.

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The Leading Source of Insights On Business Model Strategy & Tech Business Models

Apple Marketing Mix Case Study

From one juggernaut to another, now we will describe Apple’s marketing mix according to product , price , promotion, and place.

Table of Contents

Apple’s product mix is mostly confined to consumer electronics and online services. As is the case with Amazon, however, Apple is expanding into other industries. 

The current product mix consists of:

• Wearables, Home, and Accessories – such as Apple TV and Apple Watch.
• Advertising.
• Digital Content.
• Payment Services, and 
• Cloud Services.

Most of these products form part of the Apple ecosystem that supports the company’s competitive advantage and makes each product more attractive to consumers.

In other words, Apple products sync with each other so consumers can easily copy media and other preferences across multiple devices. 

Apple’s pricing strategy relies on product differentiation. With a proven track record of innovation and stable consumer demand, the company has power over its pricing .

New product launches are invariably hyped, which means Apple can focus on selling its products for a premium price instead of increasing unit volume.

The company also designates a minimum advertised price (MAP) to prevent retailers from selling its products below a certain amount.

This protects profits and, to some extent, increases the brand ’s prestige and the desirability.

Apple also utilizes price skimming.

This involves setting a much higher price for new model releases before gradually lowering it over time as each model is superseded.

Apple’s ability to market and promote its products is almost as legendary as its ability to innovate. Its marketing strategies focus on the power of simplicity in product form and function.

Simplicity can also be seen in the way that Apple structures the ads themselves.

They tend to be “to the point” and do not contain irrelevant information while still making an emotional connection with the target audience.

The company also loves to mention its superior user experience, whether that be its immersive product ecosystem or the professional customer service and visual layout of an Apple store.

In terms of building its brand organically, Apple relies on positive review building and subtle product placement in movies.

The company also markets its new products via traditional channels such as television, billboards, and print media.

But in line with its pricing strategy , Apple products are never promoted on sale or as part of a limited-time offer. 

Apple utilizes multiple avenues to reach customers and make its product more visible on the global stage. These include:

• Apple stores – these stores embody the Apple brand and are placed in strategic locations with high foot traffic. Stores are designed in such a way that consumers can freely interact with demo products and Apple support staff. There are now approximately  518 stores in 25 countries around the world .
• Online stores – for those who prefer to order their products online or do not have access to an Apple store nearby.
• Retailers – countless retail businesses are also authorized to sell Apple products and services. These include many consumer electronics retailers, telecommunications companies, and department stores.
• Authorized enterprise resellers – these entities provide procurement, deployment, app development, and other services that help enterprises incorporate Apple products within their organizations.

Read Next: Marketing Mix , Apple Business Model

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Marketing Results

22 Marketing Case Study Examples (With Template)

February 17, 2016 by Will Swayne

Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages.  But a bunch of well aimed marketing case studies can often tip the scales in your favour.

“Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet.

And too many benefits in the absence of marketing proof elements  can ring hollow in today’s increasingly sceptical marketplace.

We published our first marketing case study back in 2005 and I quickly realised the power of case studies as a versatile and effective marketing tactic.

Why are marketing case studies so effective?

Here are three reasons:

• Case studies show, they don’t tell. Telling you I can get you more qualified leads is one thing. Showing you how a similar company to yours got 145% more leads with 24% lower marketing costs is another.
• Prospects are typically curious to understand how others have achieved the results they desire. They will eagerly devour a well-constructed case study.
• Case studies are also a great tool for closing fence-sitting prospects. For many years I’ve asked prospects why they chose to work with us, and the most common response seems to be, “I was impressed by your case studies” , or “I saw you helped someone in my industry so I figure you can help us too” .

Now let’s look at how to structure and effectively promote a case study, and then some marketing case study examples for you to replicate.

Our Recommended Case Study Template

Here’s the case study structure we’ve adopted which has proven effective:

• Start with a major headline that summarises the key result achieved: e.g. “Investment Property Strategist Triples Leads In 6 Months” . This gets the prospect excited about reading on.
• Then introduce the background . In other words, the “Before” scenario.Don’t bore the reader with too many details about the history of the client. But DO provide an insight into the “trigger” that led to them seeking your assistance. e.g. “The client noticed smaller competitors starting to appear ahead of them on Google”. And,   DO talk about the negative effects of the “Before” state. E.g. “New customer acquisition that had previously been growing by 10% every quarter had flatlined for the last 12 months.”
• Now talk about the solution . Here’s where you explain what you did to achieve the outcomes. I like to list different services or solutions in the form of bullet points. Also, include significant details and facts and figures to add “richness” to the story. Where possible, demonstrate with images, screenshots or other proof elements. Emphasise anything you did differently to the standard approach, or anything that highlights your point-of-difference benefits.
• Now talk about your results . Results are the crux of any good case study.I like to go with a number of punchy bullet points, populated with specific numbers. E.g . “Lead volume up 75%… New customer volume from online sources up 145%… 1,540 more organic search engine visitors per month.”
• Include a testimonial from the client. What was their reaction to your work? The “Before-During-After” approach is a good structure for testimonials. A strong testimonial adds texture and credibility to the data in your core case study.
• End with a call-to-action . This can be relatively low-key. For example, “Contact us to explore how you can enjoy similar breakthrough results.”

You can see more examples of different implementations of this concept on our online marketing case studies page.

How To Promote Your Case Study

A case study that never gets read won’t help you.

Here are some of our favourite promotional methods:

• Optimise each case study for search engines . A good start is using a <title> tag on your case study pages in the format: “<INDUSTRY> <SERVICE> case study”. For example, “Accountant online marketing case study” or “Car sales lead generation case study” .   This will tend to rank you well for anyone searching for case studies about your industry.
• Send case studies to your email subscribers . These emails achieve high engagement both as broadcasts, and as “drip emails” within an automation sequence .
• Create a print booklet of case studies to send to prospects and clients via snail mail or distribute at trade shows.
• Case studies make great social media updates and can be recycled every few months using different headlines.

22 Marketing Case Study Examples

1. fuji xerox australia business equipment, tripled leads for 60% less marketing spend.

In 90 days, we doubled web lead flow with lower marketing costs.

Read the full case study here.

Paul Strahl , National e-Business Manager

2. Surf Live Saving Foundation

Surf lottery grows online revenue 47%.

Marketing Results delivered tangible business improvements, including 47% higher revenue from digital, year-on-year.

Yin Tang , Surf Live Saving Foundation

3. ABC Reading Eggs

Integrated search and conversion management for abc reading eggs.

Marketing Results have been instrumental in profitably expanding our ad spend, while removing waste.

Matthew Sandblom , Managing Director ABC Reading Eggs

4. MAP Home Loans

From 70 hour weeks to 40 hour weeks with 100% annual growth.

I now make twice as much money, have less stress and fewer hours.

Craig Vaunghan , Principal MAP Home Loans

5. Inkjet Wholesale

Online advertising roi doubles – in just three months.

We couldn’t be happier – conversion rates are up, costs are down, ROI has doubled.

Glenn Taylor , National Marketing Manager Inkjet Wholesale

6. Breaking Into Wall Street

Info-marketing business achieves 300% revenue growth with 7-figure profits.

Marketing Results provided the marketing support to grow my annual revenue 300%+. They don’t just advise – they implement.

Brian DeChesare , Founder Breaking Into Wall Street

7. LatestBuy

Brw fast 100 online retailer latestbuy.com.au boosts sales by 45.3%.

Revenue had flatlined… Now it is up by 45%, with over 80% of that due to conversion rate optimisation.

Shaun Campbell , Co-Owner LatestBuy.com.au

8. directSMS

More traffic, less cost, lead volume doubles.

More than doubled the number of qualified enquiries via our website for the same ad spend.

Ramez Zaki , Co-Founder directSMS

9. Business Coach and Author, Pure Bookkeeping

Successful marketing automation and 100.95% year on year growth.

50%+ of business comes directly through online channels and none of this would have happened without Marketing Results.

Peter Cook , Business Coach & Author Pure Bookkeeping

10. Positive Training Solutions

Higher rankings plus more, higher-quality leads.

Marketing Results excels in strategic and online marketing.

James Grima , Managing Director Positive Training Solutions

11. Geelong’s Gym

From 5-6 leads a month to 60-70. 10x increase.

We’ve gone from 5 – 6 leads per month to 60 – 70!

Gerard Spriet , Owner Geelong’s Gym

12. Super Finance – SMSF Property

A new pipeline delivering a steady flow of web leads.

Outstanding quality of web generated leads!

Yannick Ieko , Director Super Finance

13. College For Adult Learning – Training Organisation

300%+ more sales with 60% lower cost per sale.

I expect at least another 60% more leads and 80-90% more revenue by continuing to work with Marketing Results.

Rob Golding , Director College For Adult Learning

14. The Gourmet Guardian – Food Safety Programs

4 times more leads and a 269% revenue increase.

Your AdWords strategies have quadrupled leads, almost tripled revenue and reduced my dependence on contract work to zero.

Gavin Buckett , Managing Director The Gourmet Guardian

15. Quick Coach – Life Coaching Courses

More qualified sales plus a facebook roi of 1285%.

The results have been fantastic… I have had over 500 potential students opt in via Google wanting to change their lives and those of their clients.

Glen Murdoch , Founder & CEO Quick Coach

16. Investment House – Property Development

Clients lined up for everything we can find.

We have clients lined up for everything we can find.

Colin Ferguson , Managing Director Investment House

17. Cosmetic Surgery Lead Generation

257% increase in qualified lead volume.

In less than a year, our enquiry volume increased by over 257% while increasing the quality and conversion rate of those leads.

Dee Tozer , Managing Director Medici Clinics

18. All Suburbs Catering

61% roi gain in less than 5 months….

20% more enquiries for 34% less cost – a compounded gain of 61% in only 5 months.

Jeff Veale , Managing Director All Suburbs Catering

19. Trilogy Funding

549 qualified sales leads in 3 months.

549 qualified sales leads in 3 months.

Ed Nixon , Principal Trilogy Funding

20. Customized Stickers

Online revenue rockets by 800%.

With Marketing Result on our side, our website revenue has increased by over 800% in only 18 months.

Anthony Khoury , Managing Director Customized Stickers

21. Technoledge

Engaging ceos of ideal target companies.

We’re routinely seeing CEOs of Australian hi techs with turnover of $5 million to $50 million (our target audience) opting in and proceeding to self-qualify before they contact us for a meeting. This is what digital marketing is supposed to do.

Tracey James , Director Technoledge

22. First Aid Training

Specialist first aid training company doubles revenue in 6 months.

We’ve streamlined customer acquisition, increased customer lifetime value, and doubled our revenue in 6 months!

Dave Hundt , Director Kids First Aid

I encourage you to put these tips into action and see how they work for you.

What other ways have you used case studies effectively in your business?

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Puma’s Marketing Mix (4P) Analysis

Puma’s marketing mix (4P) and marketing strategy and tactics are founded on the goal of leading the sporting goods industry, especially through branding. The company’s marketing mix is similar to those of competitors that also rely on their high brand value to ensure the competitiveness and profitability of their shoes, apparel, sports equipment, and accessories. For example, Puma and many of its competitors focus their 4Ps (product, price, place, and promotion) on a sports lifestyle that encourages customers to adopt sportswear for regular use. With this marketing mix, Puma aggressively competes and uses a multinational distribution strategy to reach more customers and generate more sales despite competitive pressure.

Decisions for Puma’s marketing strategy and marketing mix respond to the respective marketing strategies and 4Ps of Nike , Adidas, Under Armour, ASICS, New Balance, and other competitors. These competitors aggressively innovate and market their sporting goods around the world. The resulting competitive situation imposes business challenges against Puma and requires an aggressive marketing strategy. Still, considering the significance of the brand and its value, brand development is seen as a fundamental factor that supports the success of this marketing mix in a highly competitive global market for sporting goods.

Puma’s marketing mix includes products for athletes, sports enthusiasts, and casual users. Considering these target customers, this product mix promotes sports in people’s daily lives. The products in Puma’s marketing mix are categorized as follows:

• Sports equipment
• Accessories

Shoes are Puma’s main products, although the business has evolved to include many other products. The company’s marketing mix now includes clothing, equipment, and accessories that pertain to sports activities. For example, Puma has jerseys, swimwear, and other sportswear. The company has the potential to introduce and distribute other product types, but this marketing mix remains focused on sports, which is a common factor determining the product mix. This marketing mix’s focus on sports is based on Puma’s mission and vision , which aims to make the “sport lifestyle” brand a leader in the industry. This means that the business is expected to continue with this product mix revolving around sports and with a marketing strategy that links products to target customers’ interest in sports, especially popular ones. This marketing mix includes products and designs that reflect current trends in the target market, as defined through external factors impacting Puma and the industry.

Price in Puma’s 4Ps

Price points and ranges determine selling prices and sales revenues and affect demand for the company’s sporting goods. The following are the main pricing strategies included in Puma’s marketing mix:

• Market-oriented pricing strategy (main)
• Value-based pricing strategy (main)
• Premium pricing strategy

Puma’s footwear, apparel, equipment, and accessories are priced competitively against the products of other firms, such as Nike . This competitive pricing is based on the market-oriented pricing strategy included in Puma’s marketing mix. Market-oriented pricing sets the sporting goods company’s prices to match market conditions, including inflation, competition, and other factors. On the other hand, value-based pricing considers customer perception about the value of Puma products. For example, the company may set higher prices for some of its sneakers, based on market research indicating customers’ perception of the higher value of such products. Puma’s marketing mix also applies the premium pricing strategy for some of its products, such as limited-edition footwear. Premium pricing maximizes the company’s profit margins on its sporting goods. These prices are an outcome of Puma’s competitive strategy and growth strategies , which set goals for product quality and uniqueness while supporting competitive prices. The related marketing strategy applies the most suitable prices while the company monitors trends in the sporting goods market. The SWOT analysis of Puma indicates business core competencies and competitive advantages that support competitive prices and premium pricing in this 4P, based on investments for product innovation and quality.

Puma’s marketing mix uses a multichannel strategy for reaching target customers. This distribution strategy exploits available distribution options for an international market reach. Puma’s 4Ps include the following places:

• Authorized resellers, distributors, outlets, and stores
• Company-owned Puma stores (brick-and-mortar)
• Puma e-commerce websites and apps
• Third-party websites and apps

Authorized resellers, distributors, and outlets are among the most visible and easily accessible places for purchasing Puma products. Many of these places intersect with the population of target customers in strategic locations with high foot traffic. The company’s marketing mix also involves its own stores to complement existing locations owned by business partners. Aside from these brick-and-mortar operations, Puma relies on online sales through its own e-commerce websites and apps, as well as third-party websites and apps that facilitate sales and deliveries. This online component of the marketing mix complements the company’s brick-and-mortar places for product distribution. Puma’s marketing strategy ensures reaching target customers who prefer online shopping to brick-and-mortar transactions. These places help the company effectively compete against other manufacturers and sellers of sporting goods. Changes in these places and the distribution approach for this marketing mix may correspond to developments in Puma’s business structure (company structure) .

Promotion in Puma’s Marketing Mix

Promotion in this 4P plays a major role in reinforcing market presence, brand strength, and sales performance in the sporting goods industry. The following promotional activities are included in Puma’s marketing mix:

• Advertising (main)
• Sales promotion
• Public relations

Puma’s advertising campaigns are the most prominent promotional activity in this marketing mix. Advertising strengthens the company’s presence against other sporting goods firms that also aggressively advertise. On the other hand, Puma’s sales promotion involves special and occasional offers, as well as discounts applied to some products to encourage sales and inventory turnover. This marketing mix also includes public relations for building the sporting goods brand and its corporate image. As a part of Puma’s promotional mix, public relations aim for the corporate citizenship goals of the business. Considering its marketing strategy, the company actively promotes itself as a responsible business that has various programs for sustainability. These programs are part of the public relations used in this marketing mix and relate to Puma’s CSR/ESG strategy for sustainability and other stakeholder interests.

• All Puma Locations .
• Malik, R. (2023). Culture and Its Influence on Elements of Marketing Mix. In Cultural Marketing and Metaverse for Consumer Engagement (pp. 123-130). IGI Global.
• Orunbayev, A. (2023). Globalization and sports industry. American Journal of Social Sciences and Humanity Research, 3 (11), 164-182.
• Puma – Shop All Sale .
• Puma Marketing .
• Wang, X. S., Bendle, N., & Pan, Y. (2024). Beyond text: Marketing strategy in a world turned upside down. Journal of the Academy of Marketing Science , 1-16.
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Marketing Mix: Case Studies

Learn about these real life business case studies by reading this analysis and looking at the sample essays.

• MAIN CONCEPTS
• CASE STUDIES

Ford offer a wide range of vehicles including small run-arounds, people carriers, pick up trucks, sporty cars and commercial vehicles of many types and sizes. Within each of their models they often offer a range of options such as hatchbacks, 5 doors and a range of colours. In this way, Ford hope to be able to have a vehicle to meet the need of almost any consumer, and so meet the need of a very wide range of target markets. Ford will regularly apply the product life cycle and Boston Matrix to analyse what changes it needs to make to its product range. 

Price: 

Ford prices are comparable with the other leading car manufacturers. Some car manufacturers use ‘psychological’ pricing techniques, for example £11,995 is said to look more attractive than £12,000. A very low price would not cover Ford’s costs and would suggest lower quality. 

Ford use above the line methods with their TV, newspaper and cinema advertising. They also use below the line methods as they sponsor sporting events (e.g. the Champions League), and are involved in charitable work. This helps to convey their image as a caring and high quality company. 

Ford sell their cars through a network of independently owned dealers as retailers are known in the car business. This enables Ford to have a wide geographical spread, without having to be directly involved in the selling of cars. 

Car Manufacturer Marketing Essays

The Promotional Mix used by Ford and Apple to Market their Products.

I will describe how marketing techniques are used by BMW to increase the demand for their 7 series luxury model.

Tesco sell a wide range of groceries. They sell all the leading brand’s products like Kellogg’s, Heinz and Nestle, as well as their own brand products, which are made for them by manufacturers who will add the distinctive Tesco packaging. They hope to be able to cater for all customers by adopting a ‘good, better and best’ approach. This means that they offer a basic value Tesco brand, a standard Tesco brand and a range of Tesco Finest products, as well as ‘Healthy living’ and organic. They are also diversifying their product range away from groceries and into many other areas, including clothing, electrical, computing, banking and insurance. This is to take advantage of their established brand name and meet the need of as many customers as possible. 

Tesco aims to compete with the other supermarkets by offering ‘money off’ vouchers if the same products could have been bought at a leading rival cheaper. As such, it is not trying to be cheaper than its rivals but the same. It also needs to be aware of how the main discounting supermarkets are doing, and this may affect its future pricing policy. Prices at the smaller convenience stores can be higher than in the supermarkets to reflect the difference in costs. 

Tesco uses above the line promotion with its TV advertising. It also uses below the line promotion. Its Clubcard allows it to keep close track on individual customers and offer very specific promotions. It also tries to involve itself in the community with its links with charities such as Diabetes UK, the race for life. This is to enhance its image as a caring company. 

Place: 

Tesco is widely spread geographically across the UK and has established itself in other European and Asian countries through buying supermarket chains and expansion. In the UK, it has stores of many different sizes from its Tesco Extra hypermarkets to its Tesco Express and One Stop mini stores. It also uses internet shopping where, for a small extra charge, customers can buy online and get their shopping delivered. Tesco acts as its own wholesaler by having its own distribution centres which buy in bulk from the manufacturers and distribute to the individual stores. 

Tesco Marketing Essays

How has tesco achieved Competitive advantage

Aims of tesco

Lewes Chimney Sweep

Lewes Chimney Sweep offers a service. That is sweeping chimneys for open fires and wood burners, as well as removing bird’s nests from chimneys. An important part of the product here is the quality, the certificate which can be used for insurance purposes, guaranteed cleanliness and a pleasant personality. This is a growing market, as more people have fires. The wood burner side of it is particularly expanding as people look for more efficient heating. 

The price charged is the same as other sole trading chimney sweeps charge. This is because the owner does not want to start a price war, and feels that the price adequately reflects the cost of providing the service. At £39, there is an element of psychological pricing in keeping it below £40. He offers a discount for more than one chimney at the same address as his costs are then lower. 

Lewes Chimney Sweep advertises in the local free magazine during the autumn. He also relies on word of mouth, ensuring that customers are left with his card. He comes out first if someone googles Lewes and chimney sweep which he feels brings in business. 

This is comparatively simple as it must be in people’s homes. Going into people’s homes does affect the product however, as there must be an air of professional friendliness. 

SME Marketing Essays

Produce a Marketing Plan for a small Retail Business.

The aim of this assignment is to investigate setting up of a small business.

Marketing Mix Modeling

Optimize your advertising mix and promotional tactics to drive higher romi.

Home / Marketing Mix Modeling

Measure and optimize the impact of your marketing spend with effective Marketing Mix Modeling techniques

Marketing Mix Modeling (MMM) enables marketers to measure the contribution of online and offline marketing elements and external factors in conversion. It has been widely adopted by firms, particularly in the consumer packaged goods and retail space. Marketing Mix Modeling (MMM) enables marketers to measure the contribution of online and offline marketing elements and external factors in conversion. This model selection has been widely adopted by firms, particularly in the consumer packaged goods and retail space. Sigmoid’s MMM solutions empower modern marketers with insights on which channels and campaigns are high performing and revenue-impacting, so as to re-align strategies and deliver maximum business value. Whether it’s budget optimization across channels or measuring the campaign effectiveness, our Marketing Mix Modeling solutions have always remained an integral part of every marketing plan.

Step-by-step process of Marketing Mix Modeling

Data collection and analytics, data modeling and refinement, measurement and makering effectiveness, performance feedback and optimization, multi-touch attribution.

Get a more faster and holistic view of your campaign performance with our Multi-Touch Attribution accelerator. By enabling in-flight campaign optimization and providing interactive dashboards at a faster refresh rate, we help you understand your media spend and improve returns on marketing investment.

Customer success story

15% lift in new user conversion using Marketing Mix Modeling

Built a system to analyze impact of slow channels and generate faster Marketing Mix Modeling reports that optimize spends and ads tagging for new user acquisition.

Overcoming challenges while building Marketing Mix Models

Data Availability

Privacy laws and GDPR compliance make it hard to get customer identification or marketing data across channels / geographies

Incremental Sales

Imperative to utilize all major factors that impact base sales and attribute incremental sales to various marketing efforts

Data Flexibility

Models that are restricted to limited historical data often fail as they don’t provide broad enough insights

Multicollinearity

Undermining the impact of an independent variable from coinciding marketing activities

The model should also be able to calculate the delayed impact of a marketing activity or campaign

Non Linear Effects

Different marketing campaigns can have complex relationships with sales, rather than linear impact

Marketing mix modeling gives marketers a 360 degree view of their marketing efforts to improve marketing ROI and tie those investments back to an increase in sales. Marketing mix modeling helps optimize marketing budgets by identifying the campaigns that have created an impact previously. With insights into past spending and business performance, marketing mix modeling helps cut down costs on marketing campaigns that are not working. Insights on past performances also help companies in sales forecasting by allocating success to key factors. In addition, artificial intelligence and machine learning are quickly becoming a part of marketing mix modeling that enables predictive analysis of future marketing strategies and prepare for multiple variables with a plan ahead of time.

As a statistical and ML-driven marketing method to determine the effectiveness of marketing campaigns, marketing mix modeling takes into account data from different marketing strategies to glean meaningful insights. It also measures a number of variables such as pricing, promotion, economics, competitiveness, and seasonality that affect marketing efforts directly or indirectly to accurately measure marketing ROI and its impact on sales.

Companies can approach marketing mix modeling through a powerful real-time simulation, and optimization software to conduct ‘what-if scenarios’ across a variety of business situations for scenario planning. They can also incorporate a rich set of customized data into predictive statistical models to gain a clear picture of their marketing efforts. Companies can identify issues and resolve them at the earliest to enhance the value of their marketing programs to align with overall organizational objectives. Companies can get an integrated approach to marketing mix methodology including data management, predictive modeling, and more to unravel market trends and insights to help them with improving future sales.

The marketing mix is comprised of four fundamental elements, commonly known as the "4 Ps"

Product: This component focuses on the tangible or intangible goods or services that a company offers to its customers.

Price: Pricing decisions involve determining the right pricing strategy, considering factors such as costs, competition, customer perceptions, and desired profit margins.

Promotion: It includes advertising, public relations, sales promotions, personal selling, and digital marketing efforts.

Place (Distribution): It involves decisions related to distribution channels, logistics, inventory management, warehousing, and retailing strategies.

These four components of the marketing mix are interlinked and require meticulous integration to establish a coherent and impactful marketing strategy.

Cannibalization within the context of marketing mix modeling refers to the unintended impact of a new product on the sales or market share of an existing product, with far-reaching consequences for overall business outcomes. This phenomenon triggers a redistribution of revenue streams, potentially challenging the profitability of affected products. It also influences brand perception and loyalty. The shift in market share dynamics requires strategic planning to anticipate and mitigate negative consequences, ensuring that the introduction of new products enhances, rather than hinders, overall business success.

Drive higher ROMI and maximize your revenue with advanced Marketing Mix Modeling solutions.

Market Mix Modeling with Case Studies

Market Mix Modeling (MMM) is a statistical technique that helps companies measure the impact of their marketing activities on sales or other relevant business metrics. It is used to determine the effectiveness of different elements of the marketing mix, such as advertising, promotion, pricing, and distribution. MMM is particularly useful for companies operating in competitive markets, as it enables them to optimize their marketing spend to maximize profits and gain a competitive edge. By providing data-driven insights, MMM allows companies to make informed decisions about their marketing strategies and allocate their resources more effectively, resulting in increased profits and improved ROI.

What is Market Mix Modeling?

Market Mix Modeling (MMM) is a statistical method that helps businesses understand the impact of their marketing activities on sales or other relevant business metrics. MMM involves analyzing historical data to identify the relationships between various marketing inputs (such as advertising, promotion, pricing, and distribution) and outputs (such as sales volume, market share, and customer acquisition).

MMM allows businesses to evaluate the effectiveness of each element of their marketing mix and determine the optimal combination of tactics that will generate the highest return on investment (ROI). By using statistical models to isolate the impact of each marketing input, MMM provides valuable insights into how businesses can allocate their marketing resources more effectively.

MMM is widely used by marketing teams and business analysts in companies of all sizes and across industries. It can help businesses optimize their marketing strategies, allocate their budgets more efficiently, and make data-driven decisions that drive growth and profitability. Overall, MMM is a powerful tool for businesses looking to improve their marketing performance and achieve their growth objectives.

Steps involved in Market Mix Modelling

here is no standard set of steps for applying Market Mix Modeling (MMM) as the process can vary depending on the specific needs and objectives of the business. However, there are several common steps involved in the typical MMM process. Here is an overview of these steps:

• Define the business question: The first step is to identify the business question that the MMM analysis will address. This question should be specific and measurable, such as “How much incremental sales can we generate by increasing our advertising spend by 10%?”
• Gather data: The next step is to gather data on the various marketing inputs (such as advertising, promotion, pricing, and distribution) and outputs (such as sales, market share, and customer acquisition) that will be used in the MMM analysis. This data can come from a variety of sources, including internal sales data, customer surveys, and market research reports.
• Clean and prepare data: The data needs to be cleaned and prepared for analysis. This involves checking for missing data, outliers, and errors, and transforming the data into a usable format for statistical analysis.
• Develop statistical models: The next step is to develop statistical models to isolate the impact of each marketing input on the desired output. This involves using regression analysis or other statistical techniques to quantify the relationships between marketing inputs and outputs.
• Evaluate model performance: The statistical models need to be evaluated to ensure that they accurately reflect the relationships between marketing inputs and outputs. This involves testing the models against historical data and making adjustments as necessary.
• Interpret results: The final step is to interpret the results of the MMM analysis and develop actionable insights that can inform marketing strategy. This involves identifying the optimal combination of marketing inputs that will generate the highest ROI and recommending specific changes to the marketing mix.

Overall, the MMM process is an iterative one that involves refining the models and insights based on ongoing feedback and evaluation. By using MMM, businesses can make data-driven decisions about their marketing mix that can drive growth and profitability.

Key Benefits of Market Mix Modelling

Market Mix Modeling (MMM) can offer several benefits to businesses, including:

• Better allocation of marketing spend: MMM enables businesses to identify the most effective marketing mix that will generate the highest return on investment (ROI). This can help businesses allocate their marketing spend more efficiently and avoid wasted resources on ineffective marketing tactics.
• Data-driven decision-making: MMM provides businesses with data-driven insights into the impact of various marketing inputs on sales or other relevant business metrics. This enables businesses to make informed decisions about their marketing mix and adjust their strategies based on actual performance data.
• Improved forecasting accuracy: MMM can help businesses improve their forecasting accuracy by providing a better understanding of the relationships between marketing inputs and outputs. This can help businesses plan more accurately and make better decisions about resource allocation.
• Increased profitability: By optimizing their marketing mix based on MMM insights, businesses can generate higher revenues and profits. This can help businesses achieve their growth objectives and gain a competitive edge in the marketplace.
• Better understanding of customer behavior: MMM can help businesses gain a deeper understanding of customer behavior and preferences by identifying the marketing inputs that are most effective in driving sales. This can help businesses tailor their marketing efforts to better meet customer needs and preferences.

Overall, MMM can provide businesses with valuable insights into the effectiveness of their marketing mix and help them make data-driven decisions that can improve their marketing performance and drive growth and profitability.

Market Mix Modelling Across Industries

Market Mix Modeling (MMM) can be used by businesses across a wide range of industries to optimize their marketing mix and improve their performance. Here are some examples of industries that can benefit from MMM:

Consumer Packaged Goods (CPG)

Companies that manufacture and sell consumer packaged goods can use MMM to optimize their pricing, promotion, and distribution strategies to increase sales and market share. MMM can help these companies understand how changes in their marketing mix impact sales volume, and identify the most effective tactics for driving growth.

Retailers can use MMM to optimize their advertising, promotions, and pricing strategies to improve their revenue and profitability. MMM can help retailers understand which marketing inputs are most effective in driving traffic, sales, and customer loyalty, and identify areas for improvement.

Financial Services

Financial services companies can use MMM to optimize their marketing mix to attract and retain customers, increase revenue, and improve profitability. MMM can help these companies identify the most effective marketing inputs for different customer segments, and determine the optimal allocation of marketing resources.

Automotive companies can use MMM to optimize their marketing mix to increase sales and market share. MMM can help these companies understand the impact of different marketing inputs on vehicle sales, and identify the most effective tactics for driving growth in different regions and customer segments.

Technology companies can use MMM to optimize their marketing mix to improve customer acquisition, increase revenue, and drive profitability. MMM can help these companies understand the impact of different marketing inputs on customer behavior and sales, and identify the most effective tactics for driving growth in different markets and customer segments.

Overall, MMM can benefit businesses across a wide range of industries by providing valuable insights into the effectiveness of their marketing mix and enabling them to make data-driven decisions that drive growth and profitability.

Case study on Market Mix Modelling in CPG Industry

Background:

A consumer packaged goods (CPG) company that sells a range of food and beverage products across multiple regions wanted to understand the effectiveness of its marketing campaigns and promotions. The company wanted to optimize its marketing spend and increase its return on investment (ROI).

The CPG company partnered with a market research firm to conduct a market mix modeling (MMM) analysis. MMM is a statistical method that measures the impact of marketing activities on sales. The analysis helps companies understand the effectiveness of their marketing strategies and make data-driven decisions to optimize their marketing spend.

The MMM analysis involved the following steps:

Step 1: Data Collection and Preparation

The first step was to collect and prepare the data. The market research firm collected data on the company’s sales, pricing, promotions, advertising, and other marketing activities for the past two years. The data was then cleaned and structured for analysis.

Step 2: Model Specification

The next step was to specify the model. The market research firm used a regression analysis to model the relationship between the company’s marketing activities and its sales. The model included variables such as pricing, promotions, advertising spend, and seasonality.

Step 3: Model Estimation and Validation

Once the model was specified, the market research firm estimated the coefficients using the collected data. The estimated coefficients were then validated using statistical tests to ensure that the model was a good fit for the data.

Step 4: Scenario Analysis and Optimization

With the validated model in hand, the market research firm ran several scenarios to optimize the company’s marketing spend. The scenarios included varying the levels of advertising spend, promotions, and pricing to see how they would impact sales. The market research firm also used the model to forecast sales under different marketing scenarios.

The market mix modeling analysis provided the CPG company with insights into the effectiveness of its marketing strategies. The analysis revealed the following key findings:

• Advertising spend had the highest impact on sales, followed by promotions and pricing.
• The optimal level of advertising spend was higher than the current level.
• The optimal level of promotions was lower than the current level.
• The optimal level of pricing was similar to the current level.

Based on these findings, the CPG company optimized its marketing spend by increasing its advertising spend and decreasing its promotions. The company also adjusted its pricing strategy to maintain its current level.

Conclusion :

Market mix modeling is a powerful tool for companies to optimize their marketing spend and increase their ROI. By analyzing the impact of marketing activities on sales, companies can make data-driven decisions and adjust their strategies to maximize their returns. The CPG company in this case study was able to optimize its marketing spend and increase its sales by using market mix modeling.

Case study on Market Mix Modelling in Automotive Industry

Market Mix Modelling (MMM) is a crucial tool in the automotive industry for understanding and optimizing the effectiveness of various marketing activities. In this case study, we will explore how a leading automobile manufacturer used MMM to drive sales and profitability in the highly competitive US market.

Our client is a global automobile manufacturer with a strong presence in the United States. Despite being a market leader in several segments, the company was facing intense competition from both domestic and foreign manufacturers. In addition, the changing consumer preferences and the rise of electric and autonomous vehicles had created significant disruption in the industry. The company needed to understand the impact of their marketing efforts on sales and profitability to stay competitive.

Challenges:

The client faced several challenges in optimizing their marketing investments, including:

• Limited understanding of the impact of marketing activities: The client had limited visibility into the effectiveness of their marketing activities, making it difficult to allocate resources efficiently.
• Complex market dynamics: The US automotive market is highly competitive and constantly evolving. The client needed to understand how different factors, such as pricing, promotions, and advertising, impacted sales.
• Data quality issues: The client had disparate data sources, making it difficult to integrate and analyze data effectively.

To address these challenges, the client engaged a leading analytics firm to develop an MMM model. The MMM model would provide insights into the impact of different marketing activities on sales and profitability.

The MMM model incorporated several variables, including advertising spend, pricing, promotions, vehicle features, and competitive activity. The model analyzed historical data to identify the most significant drivers of sales and estimate the impact of different marketing activities on sales and profitability.

The results of the MMM model were used to optimize the client’s marketing investments. For example, the model identified that TV advertising had a significant impact on sales, while print advertising had a lower impact. The client used this insight to adjust their advertising mix and allocate more resources to TV advertising.

The MMM model provided several key insights that helped the client improve their marketing effectiveness and drive sales and profitability. These included:

• Improved advertising effectiveness: The client was able to allocate resources more effectively and improve the effectiveness of their advertising campaigns.
• Better pricing decisions: The MMM model provided insights into the optimal pricing strategy, enabling the client to make better pricing decisions and increase profitability.
• Enhanced sales forecasting: The MMM model provided a more accurate forecast of sales, enabling the client to plan production and inventory more effectively.

Conclusion:

Market Mix Modelling is a powerful tool for the automotive industry to understand and optimize the effectiveness of their marketing investments. By using MMM, the client was able to gain insights into the impact of different marketing activities on sales and profitability, enabling them to allocate resources more effectively and improve their marketing effectiveness. As a result, the client was able to drive sales and profitability in a highly competitive and rapidly evolving market.

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Marketing case study examples with solutions for students

Cracking marketing case studies is not everyone’s cup of tea. It requires a mix of theoretical knowledge and practical expertise to understand the scenarios. These case studies contextualize standard market practices.

Reading and solving these studies gives you a deeper understanding of how an actual industry functions, Remember, the more you practice, the better you get. So, without further ado, here are some effective marketing case study examples and solutions you can check out.

Case Study 1 – Coca-Cola collaborates with App Annie.

Coca-Cola is a beloved beverage brand enjoying worldwide recognition and profit. Other than its trademark soft drinks, the company also has several sister brands under its name. Over the years, Coca-Cola has developed into a tech-savvy, modern business, thanks to its innovation strategies.

The latest app developed by Coca-Cola includes the Coca-Cola Freestyle for customers, Coke Notify Service Request for retailers. Read the case study titled  “Coca-Cola relies on App Annie to amaze and delight its customers”  for more details.

The study describes the significant challenges faced by the brand and how it overcomes them with remarkable success. Towards the end, you also learn about the future prospects of the company.

Ideal solution format:

• Explain the background of Coca-Cola, and why is it such a relevant brand.
• List down the various sister brands and companies under Coca-Cola.
• Discuss the innovation strategies that the brand adopts
• Explain the three significant apps launched by Coca-Cola
• Summarize the challenges faced by Coca-Cola
• Talk about App Annie Intelligence and its benefits.
• Discuss how App Annie contributes to better customer engagement.

Case study 2 – Zomato’s new deep discounting strategy

Zomato is a popular Food Service Aggregators in India (FSAs) known for its online delivery and user-friendly interface. Recently, in an attempt to improve business, Zomato introduced some heavy discounts for its client base. The new Zomato Gold was part of this campaign.

Customers who subscribed to Zomato Gold could access free meals, drinks, and discounts in certain restaurants. The company partnered with numerous eateries to execute this plan. However, 15th August 2019, hundreds of restaurants decided to log out of this marketing campaign. This was because the heavy discounts led to a loss of revenue and profits.

Zomato co-founder, Deepinder Goyal tried to appease the partners by launching a new model. This response was soon rejected as the core issue of discounts remained unresolved. The led to an impasse between the two parties, leaving Zomato vulnerable to takeovers.

This was just a gist of the  case study on Zomato’s deep discounting strategy . Read through the details of the report, analyze the stats, and establish your take on the situation.

Ideal solution format

• Reinstate the given facts (the discount strategy)
• Establish the main objectives of the case study
• Explain what Zomato Gold includes
• Summarize the central problem (Zomato’s loss of partners)
• Talk about why and how the discount strategy affects restaurant owners

Case study 3 – Raymond’s experiment with khadi

Raymond is a significant textile business worldwide known for its fabric quality and fitting suits. The brand now plans to customize its fabric to suit the Indian market. For this, the market experts narrow down to the traditional Indian material- “Khadi”.

Khadi is a hand-woven, light, and comfortable fabric with some rich cultural and historical significance. Raymond, in its latest marketing strategy, tried to integrate Khadi in modern fashion. The marketing team adopted innovative advertising ideas to make their product more appealing and relatable.

This case study titled  “Raymond: Giving a new spin to Khadi”  discusses the deal between the company and the govt. Body. Khadi Village and Industries Commission (KVIC) is an organization that overlooks the production and distribution of khadi in India.

The case study highlights how Raymond breaks the general perception of Khadi, presenting differently. It also outlines the practical challenges faced by the brand to successfully launch the khadi line.

Ideal Marketing case study solution format

• Begin with a short introduction
• List down the traditional textile advertising strategies.
• Discuss the new marketing strategy of Raymond
• Talk about the cultural and historical importance of khadi.
• Outline the challenges Raymond would face
• Explore the deal between Raymond and KVIC
• End the case study with a brief on how Raymond would change pre-conceived notions around khadi

Marketing case study examples with solutions

What makes a good marketing case study.

Most marketing studies included as your coursework are either success stories or hypothetical scenarios. The case revolves around a company or an individual. The premise is also quite simple, with new details being added in the story as it progresses.

Every case study has three distinct parts- an introduction, a body, and a conclusion. The ending is not a resolution, though but a problem that the reader must solve. Students usually develop a hypothesis and then use the given facts to prove or disprove their argument.

Here is a stepwise guide to writing a good marketing case study solution.

Begin with a catchy headline

Marketing case studies are both informative and intriguing. They aim to educate the reader by building upon facts and drawing certain conclusions from them.

Begin the case study with a unique headline that sums up the purpose of the passage in a nutshell. Include the name of the company and basic gist of the case study in the heading. A creative title also piques the reader’s interest and makes for an exciting read.

Set the background

The introductory paragraph must outline the context of the case study. You cannot dive headway into the research without providing some background for the reader. Talk about the company, the industry it’s set in and the growth of the brand.

Once you have described the basic premise of the case study, you can explain the other details. Setting the background adds some clarity to your case study. You can present the core issues and questions in the main body of the study.

Summarize the key points

The next step is to give a summary of everything you find relevant in the case study. For this, I recommend my students to read the case study multiple times and get the basic gist of it. This makes it easier to filter out information and use it for your analysis.

Most case studies have the solution hidden inside the problem. You just need to be observant enough to identify it. Summarizing the central points of the study also puts things into perspective.

An in-depth analysis

Once you have all the key points listed out, you can discuss them in detail. The in-depth analysis gives you the space to apply marketing theories to prove/disprove your arguments. It is here that you can present your unique take on the case, provided it is objective, logical, and valid.

You can also add a few footnotes and annotations to enrich your research. Refer to other similar cases, papers and studies conducted by credible institutions. You can draw from their approach, improvise it to propose a robust solution.

Throw in some numbers

Merely restating the facts and having a hypothesis is not enough to crack a marketing case study though. You also need to back it up with numbers, figures, and some charts. These infographics present the data in a visually appealing way.

Statistics also solidify your arguments, making for a convincing case. Putting together a compelling case study is not an easy job. It is a combination of theoretical research and stats.

A logical resolution

The last part or conclusion of the case study attempts to wrap up the argument. It is not necessary to have a definitive ending. You can keep it open-ended, giving the reader the freedom to interpret the case their way.

Ensure that your marketing case study reaches a rational conclusion where you address each question. It is also a section where you reinstate the points previously mentioned. You can devote this space to estimate the scope of the company in brief.

Need for marketing case studies

Marketing case studies give you a glimpse of the real-life scenarios. Every curriculum covers both theoretical and practical aspects of the subject. With case studies, you observe how technical knowledge is applied to realistic situations.

It also improves your analytical abilities and problem-solving skills. You get better at handling and sorting through information. Plus, you also learn about the importance of research credibility and critical thinking.

Ensure that you add proper references and citation at the end of your analysis, though. I suggest students follow APA or Harvard style referencing as it is better suited to statistical research.

Quick links and references

Listed below are a few quick links and reference material that students can read through to know more about the topic. These links come from academic journals and government websites.

Marketing case study examples:  ICMR marketing case studies

Case study solution guidelines:  Writing a Case Study Analysis by Ashford Writing Centre

Citations and referencing:  Harvard referencing guide

Citation generator:  CiteFast

The bottom line

Cracking a marketing case study is not a one-step process. It requires a lot of practice and reading. I have picked a few case-study examples with solutions you can check out. I hope that these samples would clear some concepts for you. Good luck!

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Burger King Developing a Marketing Mix for Growth Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Burger King Developing a Marketing Mix for Growth Case Solution

The Burger King Developing a Marketing Mix for Growth case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Burger King Developing a Marketing Mix for Growth case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Burger King Developing a Marketing Mix for Growth case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Burger King Developing a Marketing Mix for Growth case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Burger King Developing a Marketing Mix for Growth Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Burger King Developing a Marketing Mix for Growth is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Burger King Developing a Marketing Mix for Growth HBR Case Study

The objective of the case should be focused on. This is doing the Burger King Developing a Marketing Mix for Growth Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Burger King Developing a Marketing Mix for Growth

An important tool that helps in addressing the central issue of the case and coming up with Burger King Developing a Marketing Mix for Growth HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Burger King Developing a Marketing Mix for Growth.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Burger King Developing a Marketing Mix for Growth Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Burger King Developing a Marketing Mix for Growth

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Burger King Developing a Marketing Mix for Growth operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Burger King Developing a Marketing Mix for Growth

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Burger King Developing a Marketing Mix for Growth case solution.

VRIO Analysis of Burger King Developing a Marketing Mix for Growth

This is an analysis carried out to know about the internal strengths and capabilities of Burger King Developing a Marketing Mix for Growth. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Burger King Developing a Marketing Mix for Growth are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Burger King Developing a Marketing Mix for Growth

The Value chain analysis of Burger King Developing a Marketing Mix for Growth helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Burger King Developing a Marketing Mix for Growth to increase its competitive advantage.

BCG Matrix of Burger King Developing a Marketing Mix for Growth

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Burger King Developing a Marketing Mix for Growth BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Burger King Developing a Marketing Mix for Growth

Ansoff Matrix is an important strategic tool to come up with future strategies for Burger King Developing a Marketing Mix for Growth in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Burger King Developing a Marketing Mix for Growth

Burger King Developing a Marketing Mix for Growth needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Burger King Developing a Marketing Mix for Growth Blue Ocean Strategy

The strategies devised and included in the Burger King Developing a Marketing Mix for Growth case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Burger King Developing a Marketing Mix for Growth

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Burger King Developing a Marketing Mix for Growth looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Burger King Developing a Marketing Mix for Growth.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Burger King Developing a Marketing Mix for Growth Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Burger King Developing a Marketing Mix for Growth case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Burger King Developing a Marketing Mix for Growth Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Burger King Developing a Marketing Mix for Growth case answers should be written down in the Burger King Developing a Marketing Mix for Growth case memo, clearly identifying which part shows what. The Burger King Developing a Marketing Mix for Growth case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Burger King Developing a Marketing Mix for Growth HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Burger King Developing a Marketing Mix for Growth is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Burger King Developing a Marketing Mix for Growth Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Burger King Developing a Marketing Mix for Growth Harvard case is complete and properly answered.

Recommendations and Action Plan for Burger King Developing a Marketing Mix for Growth case analysis

For Burger King Developing a Marketing Mix for Growth, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Burger King Developing a Marketing Mix for Growth should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Burger King Developing a Marketing Mix for Growth should enhance the value creating activities within its value chain.
• Burger King Developing a Marketing Mix for Growth should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Marketing has always been the most sought-after specialization in MBA programs across the world not without reason. Largely, it is as Peter Drucker rightly said decades ago "........ and business has only two functions - Marketing and Innovation. All the rest are costs". Marketing is the engine that provides the requisite stream for any organization to continue its long journey. Marketing as a Discipline encompasses several courses and synthesis of all these courses can be captured in a simple acronym - CAMP

C - Identifying the target customers and serving their potent and latent needs effectively

A - Reaching the target customers in the most effective manner through integrated communication

M - Identifying the appropriate and potential markets for growth

P - Designing and innovating products that match customers' said and unsaid needs

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Marketing Mix (Lesson Plan, Case Study, Questions & Answers)

Subject: Business and finance

Age range: 14-16

Resource type: Lesson (complete)

Last updated

13 February 2024

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Exploring the Marketing Mix - The 4 P’s

Students will understand the concept of the marketing mix and how the 4 P’s (Product, Price, Place, Promotion) are used to create effective marketing strategies. They will analyze case studies and engage in interactive activities to demonstrate their comprehension of each element of the marketing mix.

Materials Needed:

● Whiteboard and markers ● Chart paper and markers ● Access to device with the internet ● Link to case study form lesson plan and main activity

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Fern Fort University

Marketing mix case study analysis & solution, harvard business case studies solutions - assignment help.

Marketing Mix is a Harvard Business (HBR) Case Study on Sales & Marketing , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

Sales & Marketing Case Study | Authors :: Benson P. Shapiro

Case study description.

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach.

Order a Sales & Marketing case study solution now

To Search More HBR Case Studies Solution Go to Fern Fort University Search Page

[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the sales & marketing.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Sales & Marketing. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Marketing Mix HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

• Marking out the protagonist and key players in the case study from the very start.
• Drawing a motivation chart of the key players and their priorities from the case study description.
• Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
• Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Marketing Mix Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

• Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Marketing Mix

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Marketing Mix . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Marketing Mix
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Marketing Mix HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Marketing Mix

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Marketing Mix

Another way of understanding the external environment of the firm in Marketing Mix is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Marketing Mix Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
• Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed case details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Marketing Mix case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Marketing Mix case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

Previous 5 HBR Case Study Solution

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