marketing case study india

Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From

Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?

Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.

Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.

Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.

Therefore, in this post, professional writers from  SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.

Here we go!

Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?

In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World

Food India .

https://www.youtube.com/watch?v=S_y6G6OpEoY

The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.

India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.

Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.

For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.     

• 4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners
• 3000+ posts created across social media platforms and 4000+ registrations via the website
• 100+ million impressions through social media
• Dominated India’s twitter-sphere through 8 successful trending activations
• 100 times growth in Twitter followers – from 1400 to 150k during the campaign
• $20 Billion Worth MoUs signed
• #ReduceFoodWastage (Impression generated: 51000000 )
• #NoWasteOnMyPlate (Impression generated: 2,0326,113 )
• #WarOnFoodWaste ( Impression generated: 47988450 )

Case Study 2: Make My Trip Hashtag Campaign  #DilHaiHindustani

Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.

The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.

They came up with the   #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.

Case Study 3: Amazon India The Great Indian Freedom Sale

When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.

The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.

Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.

Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’

Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.

It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.

KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.

When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.

It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.

Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.

Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!

Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.

• KFC was featured by Social Baker as among the top 5 socially devoted brands.
• The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
• KFC was placed among the five fastest-growing social media brands in India.

Case Study 5: Tata Sky’s Campaign – Transferkar Family

Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.

Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.

This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .

This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.

The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.

Case Study 6: Paper Boat’s #FloatABoat campaign on social media

Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.

As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.

They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.

However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .

As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat  and following their social media pages.

Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.

The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.

Case Study 7: Nivea India’s ‘Mom’s Touch

This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.

The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.

Case Study 8: KKR – IPL Team’s Digital Marketing Strategy

Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars –  Shahrukh Khan.

KKR team has the most engagement with its fans and followers due to its digital marketing case studies.  During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.

For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.

Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.

They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.

Results of the campaign:

• The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.
• On Twitter, KKR is the most engaging IPL team.
• KKR became the most followed IPL team on Instagram with more than 466K followers.
• It has also gained traffic to its Pinterest page and Google Plus profile.
• Customized & personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned into 10 million cricket followers and impacted on and off the KKR team.

Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy

The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.

Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.

The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.

Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy

The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.

Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.

To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.

Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.

Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign

https://www.youtube.com/watch?v=2S6XJOieKtY

The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.

The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.

Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021

This conversation leaked all over the social media channels and news channels to stand out from the crowd.

Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.

Case Study 12: BookMyShow Digital Marketing Strategy 

The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below

• Entertainment-Lovers
• Geographic restrictions notwithstanding
• Social Setups via social media platforms

These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.

Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.

Case Study 13: Sony BRAVIA’s Digital Marketing Strategy 

https://www.youtube.com/watch?v=ihOU74JbKtY

The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.

The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.

After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.

Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.

1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021

Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.

Case Study 14:  Zandu Ultra Power Balm Digital Marketing Strategy 

The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”

The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.

The results of the campaign were very effective with the sales

• 7.7 Lacs Reach
• 2.3 Lacs Engagement
• The users were Continous commenting on all the routes used in the campaign.

Case Study 15: Cultbike.fit Digital Marketing Strategy 

The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.

The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.

Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.

To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.

Added new followers around with a growth of 106% on Facebook and 205% on Instagram.

Case Study 16: Reliance Jio Digital Marketing Strategy 

The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio  video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.

How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.

Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021

The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.

Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio

Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the  total reach of the campaign was up to the 954k+

Case Study 17: Aditya Birla Digital Marketing Strategy

The case study of Aditya Birla started on behalf of  World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.

Here, you will see how Aditya  Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.

the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.

The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.

Case Study 18: Streax Digital Marketing Strategy

Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.

The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.

The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.

The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.

The Streax earned a reach of over 36 million users and 15 million consumers in India.

Case Study 19: Hershey Digital Marketing Strategy

The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.

Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.

Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.

Case Study 20: Adidas Digital Marketing Strategy

Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.

The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.

Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.

Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.

This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.

Case Study 21: Rage Coffee Digital Marketing Strategy

Case Study 22: Plum Digital Marketing Strategy

Case Study 23: Swiggy Desi Masala Digital Marketing Strategy

Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021

Case Study 24: Rasna Digital Marketing Strategy

Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.

The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.

The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.

Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.

This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.

Case Study 25: Burger King India Digital Marketing Strategy

Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.

Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.

Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.

The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.

Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.

There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.

Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.

Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.

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Great information about different digital marketing strategies fro big brands in india .

Thanks Rakesh for appreciating. Keep Reading!

rahul nishad

your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….

Sure Rahul, we will definitely share strategies centric posts. Soon!

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10 Outstanding Marketing Management Case Studies from India

Apr 25, 2024 7 Min Read 719 Views

(Last Updated)

Marketing management is crucial for ensuring a business’s success. This article highlights 10 outstanding marketing management case studies from India , where famous brands overcame serious challenges and emerged on top. 

This included effective market segmentation, creative digital marketing campaigns, hard-hitting customer engagement strategies, and much more. Each case study is a valuable learning opportunity about the power of strategic decision-making and operational excellence to thrive in India’s competitive business environment.

Table of contents

• 1) GUVI Geek Pvt Ltd - Empowering India Through Vernacular Education
• Solutions Implemented
• Business Outcome
• 2) Reliance Jio - Redefining Connectivity in India
• 3) CRED - Building a Fintech Brand through Creative Marketing
• 4) Zomato - Mastering Hyperlocal Marketing
• 5) Myntra - Personalizing Fashion Retail
• 6) Tata Motors - The Nano Initiative
• 7) Paytm - Digital Wallet Success
• 8) Ola Cabs - Driving Through Competitive Roads
• 9) Patanjali - Leveraging Cultural Connection in Marketing
• 10) Swiggy - Delivering Success with Agile Marketing
• Frequently asked questions
• What are the key elements of effective marketing management?
• What role does technology play in modern marketing management?
• How can small businesses implement effective marketing management practices?
• What are some common challenges in marketing management?
• How important is cultural sensitivity in marketing?

1) GUVI Geek Pvt Ltd – Empowering India Through Vernacular Education

GUVI Geek Pvt Ltd , supported by prestigious institutions such as IIT-M and IIM-A , has dramatically impacted the Indian EdTech industry. GUVI made education inclusive for everyone across the nation.

Despite various big players and the rising demand for tech skills, a large portion of India’s population needed help accessing quality education. This included language barriers and high costs.

GUVI addressed these challenges in the following ways:

• Vernacular language courses:  GUVI eliminated the language barrier by offering tech courses in regional languages , making learning effortless.
• Affordable pricing models:  GUVI designed their pricing to be accessible, allowing a wider range of students to enroll and benefit from their courses.
• Partnerships with NSDC and TSSC:  Collaborations with these organizations have helped GUVI extend its reach and add formal recognition to its courses, boosting its credibility and that of those undergoing its courses and seeking good job placements.

GUVI has experienced substantial growth in user engagement and course completion rates thanks to these strategic solutions. Their approach has not only made tech education more democratic in India but also contributed to considerable business growth, with thousands of students securing employment in leading tech companies across the country. 

Before we move to the next case study, consider enrolling in  GUVI’s Business Analytics and Digital Marketing Career Program to gain a deeper understanding of marketing and business analytics concepts. This program lets you gain practical experience by developing real-world projects and covering technologies including Power BI, Excel, SQL, Tableau, Data Visualization, etc. 

Additionally, if you would like to explore Marketing Research Techniques through a Self-paced course, try  GUVI’s Marketing Research Techniques Self-Paced certification course.

2) Reliance Jio – Redefining Connectivity in India

Reliance Jio burst onto the Indian telecommunications scene in 2016, quickly becoming a game-changer with its unique marketing strategies and disruptive business model. 

By providing high-speed internet at unprecedentedly low prices, Jio altered how Indians access the internet and reshaped the entire telecom service landscape in the country.

Before Jio’s entry, the Indian telecom market was fiercely competitive and controlled by established players charging high prices for internet services. Data consumption was expensive, and the availability of 4G technology could have been more extensive. 

For Jio, the challenge was breaking through these barriers to establish itself and achieve broad market adoption.

Jio implemented several key strategies to address these challenges:

• Aggressive pricing:  Jio launched with a compelling offer of free internet and voice calls for the first six months, radically shifting consumer expectations around telecom costs.
• Massive infrastructure investment:  They rapidly deployed extensive 4G coverage to ensure high-speed internet access, even in remote areas of the country.
• Bundling services:  Jio also enhanced value by offering bundled services that included media streaming, live TV, and music apps, enriching the core telecom offerings.

The results of Jio’s strategies are a prime example of effective marketing management. In just a few years, Jio emerged as the largest telecom operator in India, amassing over 400 million subscribers . Its pioneering approach led to a dramatic decrease in data costs while spurring a substantial uptick in data usage across India, catalyzing a digital transformation in both consumer and business sectors. 

Also Read: 6 Reasons Business Analytics Makes Digital Marketing Powerful

3) CRED – Building a Fintech Brand through Creative Marketing

CRED , a Bangalore-based fintech startup founded by Kunal Shah, quickly carved out a niche in the competitive fintech space with its creative business model. By targeting credit card users with good credit scores, CRED offered rewards for paying credit card bills through its app, setting itself apart from other apps.

CRED faced the substantial challenge of establishing trust and attracting a high-value customer base in a market wary of data privacy and financial security issues. Additionally, engaging a demographic accustomed to traditional banking services demanded novel marketing strategies.

CRED tackled these challenges with several strategic initiatives:

• Selective customer base:  By focusing on users with high credit scores, CRED ensured a reliable user base, making the platform attractive to premium brands and partners.
• Engaging rewards system:  CRED introduced a rewards system that incentivized timely credit card bill payments, transforming a routine chore into a rewarding experience.
• High-impact marketing campaigns:  CRED’s campaigns were designed to generate buzz and enhance brand recognition through viral marketing techniques and celebrity endorsements.

The effectiveness of CRED’s strategies is evident in its impressive growth. Thanks to its innovative rewards system, the app has witnessed exponential increases in user numbers and engagement levels. By rewarding financial responsibility, CRED has boosted its brand value and cultivated a dedicated customer base, distinguishing itself in the bustling fintech market. 

This case stands out in the marketing management case studies from India, showing the power of creative marketing in building a successful fintech brand.

Also Explore: Top 7 Reasons Why You Should Learn Digital Marketing in 2024

4) Zomato – Mastering Hyperlocal Marketing

Zomato , a dominant player in India’s food delivery and restaurant discovery sector, has harnessed data-driven strategies to customize its services and fortify its market position. By leveraging analytics , Zomato has aligned its offerings with local preferences and boosted customer satisfaction and loyalty.

The food delivery market is intensely competitive, crowded with numerous entities contending for dominance. Zomato had to sustain its growth trajectory while enhancing profitability. Moreover, retaining customers and maintaining their engagement was crucial in a market distinguished by low switching costs.

To steer through these challenges, Zomato adopted the following approaches:

• Data-driven personalization:  The company greatly used customer data to provide personalized restaurant recommendations and promotions suited to individual interests.
• Dynamic pricing models:  Zomato employed AI-driven pricing strategies that adjusted costs dynamically based on demand fluctuations during peak and off-peak periods.
• Community engagement initiatives:  By engaging with social media platforms and encouraging user-generated content, Zomato built a vibrant community centered around unique food experiences.

Zomato’s strategies produced remarkable results. The platform experienced an uptick in order frequency and improved customer retention rates. Zomato refined its operational and marketing strategy through data-driven insights, improving profit margins and heightened user satisfaction. This case exemplifies effective hyperlocal marketing management and demonstrates how tailored approaches can lead to substantial gains in a competitive industry. 

Must Explore 16 Types of Digital Marketing: Best Mediums For 2024

5) Myntra – Personalizing Fashion Retail

Myntra , a frontrunner in India’s online fashion retail sector, distinguishes itself by employing cutting-edge technology to deliver a highly personalized shopping experience. Integrating AI and machine learning enables Myntra to cater to customers’ unique tastes, enhancing satisfaction and driving sales.

Like the food delivery market, the online fashion landscape is fiercely competitive, with consumers not only looking for top-quality products but also demanding a shopping experience that aligns closely with their preferences. Myntra faced the challenge of standing out from other eCommerce platforms by increasing user engagement and personalization.

Myntra implemented many advanced marketing management solutions to meet these challenges:

• Advanced recommendation engines:  Using AI, Myntra analyzes browsing and purchase histories to tailor product recommendations for each shopper.
• Virtual dressing rooms:  The introduction of augmented reality (AR) technology allows customers to try on clothes virtually, limiting the uncertainties associated with online apparel shopping.
• Dynamic marketing campaigns:  Myntra uses customer data to prepare targeted marketing initiatives that resonate with individual preferences and adapt to seasonal trends.

Myntra’s personalized strategies have greatly improved customer retention rates and raised average order values. Adopting AI and AR technologies enhances the consumer shopping experience and solidifies Myntra’s position as a technologically advanced player in the fashion industry. This case study illustrates the effectiveness of personalization in marketing management, making it a pivotal example among marketing management case studies from India.

Also explore: Business Analytics Skills You Should Know

6) Tata Motors – The Nano Initiative

Tata Motors , an influential force in the Indian automotive sector, launched the Tata Nano, branding it as the world’s cheapest car to make car ownership feasible for every Indian family. This initiative was viewed as a groundbreaking step in automotive marketing , aiming to transform the industry landscape.

The Tata Nano encountered several obstacles, notably issues with public perception concerning its safety and quality due to the low cost and logistical challenges in its distribution and manufacturing processes.

Tata Motors deployed several innovative solutions to address these issues:

• Innovative manufacturing solutions:  They refined production processes to minimize costs while maintaining quality standards.
• Strategic pricing:  The low pricing was central to attracting families who previously could only afford two-wheelers.
• Robust safety campaigns:  In response to concerns about quality, Tata Motors initiated campaigns highlighting the Nano’s safety and reliability features.

Though Tata Nano initially captured global attention and sparked interest, its long-term success was mixed. It became a seminal case study on the complexities of consumer perception and the market’s readiness for radically priced products. 

This experience gave Tata Motors important insights into market research and consumer expectations, shaping their future strategies. This case highlights the difficulties ingrained in marketing management and is a necessary inclusion in discussions of marketing management case studies from India.

Must Know About Top Digital Marketing Trends for 2024

7) Paytm – Digital Wallet Success

Paytm has dramatically transformed the digital payments landscape in India by evolving from a simple mobile wallet to an expansive financial services platform , securing its status as a household name.

The major hurdle for Paytm was establishing trust and achieving widespread adoption in a predominantly cash-based market with relatively low digital financial literacy.

Paytm adeptly managed these challenges in the following ways:

• Demonetization opportunity:  Capitalizing on India’s 2016 demonetization, which spurred a pressing need for digital payment solutions, Paytm launched aggressive marketing campaigns to position itself as a convenient cash alternative.
• User-friendly interface:  Paytm developed an intuitive interface that catered to both tech-savvy and novice users, significantly expanding its user base.
• Strategic partnerships:  By developing collaborations with diverse service providers and retailers, Paytm ensured its wallet’s widespread acceptance, increasing its utility and appeal.

The effectiveness of Paytm’s strategies is obvious from the dramatic surge in user adoption, with millions of new users joining the platform in a short time. Paytm cemented its leadership in India’s fintech industry, diversifying its offerings to include banking, investments, and insurance services. This case study exemplifies marketing management excellence, highlighting how innovative approaches can drive success in the dynamic digital payments market.

Find Out Digital Marketing Best Practices for 2024

8) Ola Cabs – Driving Through Competitive Roads

Ola Cabs , a prominent figure in India’s ride-sharing landscape, has successfully countered the intense competition from global giants like Uber by prioritizing local preferences and needs.

Ola grappled with several challenges, including fierce rivalry, regulatory obstacles, and the imperative to uphold service quality while expanding operations across India’s diverse urban environments.

Ola addressed these issues with innovative and localized strategies:

• Localization of services:  Ola customized its services to meet local demands in various cities, introducing modes like auto-rickshaws and bikes alongside traditional cabs.
• Dynamic pricing and promotions:  The company adopted dynamic pricing models to balance demand during peak times and rolled out frequent promotions to maintain customer loyalty.
• Technology integration:  Ola enhanced the riding experience by including advanced navigation and safety features, improving both driver and passenger satisfaction.

These strategic measures have strengthened Ola’s position in the Indian market, allowing it to sustain a strong growth trajectory amidst extreme competition. Additionally, the company has diversified into related sectors like food delivery and financial services, capitalizing on its expansive customer base. 

Also read: Top Growth Marketing Strategies for 2024

9) Patanjali – Leveraging Cultural Connection in Marketing

Patanjali Ayurveda Limited , co-founded by Baba Ramdev, has profoundly impacted the Indian FMCG sector by promoting Ayurvedic products as healthier and more ethical alternatives. The company has effectively harnessed India’s rich cultural heritage and traditional wellness practices to market its products.

Upon entering the market, Patanjali faced stiff competition from multinational corporations with well-established brands and substantial marketing resources. The primary challenge was differentiating their offerings in a saturated market and persuading consumers to switch from trusted FMCG brands to newcomers advocating traditional remedies.

Patanjali’s impactful marketing strategies included:

• Cultural branding:  Patanjali positioned its products around the principles of Ayurveda and natural wellness, tapping into Indian traditions and cultural pride to appeal to consumers.
• Endorsements and trust building:  The company leveraged the credibility of Baba Ramdev, a renowned yoga guru in India, to build trust and authenticate the health benefits of their products.
• Aggressive pricing strategy:  Patanjali sets competitive prices for its products, making them accessible to a broader demographic and enabling direct competition with established FMCG brands on price.

Patanjali’s strategic approach resulted in rapid brand growth and significant market penetration. The company successfully captured substantial market shares in various product categories, including healthcare, personal care, and food items. 

Patanjali’s success prompted many existing FMCG companies to reevaluate their product lines and introduce their own natural and Ayurvedic products, validating the effectiveness of Patanjali’s market entry and branding strategy. This case study is a prime example of how leveraging cultural connections can powerfully impact marketing management and drive success in competitive industries.

Also Read: 10 Best Digital Marketing Projects in 2024

10) Swiggy – Delivering Success with Agile Marketing

Like Zomato, Swiggy has become celebrated in India’s competitive food delivery sector by emphasizing customer satisfaction and utilizing advanced technology to boost service efficiency.

In a market where speed, accuracy, and customer service are paramount, Swiggy needed to build a dependable delivery network. The company also faced the dual challenge of managing logistical difficulties and ensuring satisfaction among partner restaurants.

Swiggy implemented a range of strategic solutions to address these challenges:

• Advanced logistics algorithms:  Swiggy utilized sophisticated algorithms to enhance delivery routes and timings, improving efficiency and shortening customer wait times.
• Customer-centric marketing:  The company concentrated on personalized promotions and loyalty programs to strengthen user engagement and retention.
• Partnership and support for restaurants:  Swiggy provided its restaurant partners with essential tools and technology to help them effectively manage orders, thereby increasing their performance and satisfaction.

Swiggy’s strategic initiatives have solidified its reputation as one of India’s most reliable and efficient food delivery services. The company has seen significant growth in order volume and an expansion in its network of restaurant partners. Swiggy’s dedication to leveraging technology and prioritizing customer service has enabled it to maintain a leading position in the market. 

Kickstart your career by enrolling in  GUVI’s Business Analytics and Digital Marketing Career Program  where you will master technologies including Power BI, Excel, SQL, Tableau, and Data Visualization, and build interesting real-life business-analytics projects.

Alternatively, if you want to explore Marketing Research Techniques through a Self-paced course, try  GUVI’s Marketing Research Techniques Self-Paced certification course.

Each of these marketing management case studies from India underscores the profound impact of strategic innovation and market adaptability. The narratives of companies like Patanjali, which connected culturally to carve out market share, and Paytm, which transformed challenges into opportunities during demonetization, exemplify the power of context-driven marketing in a diverse marketplace. 

More than just being guides on overcoming complex business challenges, these case studies highlight the importance of understanding consumer behavior, leveraging local insights, and the role of technology in shaping business success.

Also, Find Out Top Product-Based Companies for Digital Marketers

Effective marketing management includes strategic planning, customer insight, creative problem-solving, and data-driven decision-making. Successful marketers also prioritize adaptability to quickly respond to market changes and technological advancements.

Technology is central to modern marketing management. It allows businesses to accumulate and analyze vast amounts of customer data, automate and optimize marketing campaigns, and provide personalized customer experiences at scale. AI and machine learning tools are increasingly indispensable for predictive analytics and customer segmentation.

Small businesses can implement effective marketing management by understanding their niche market, leveraging local SEO, engaging with customers on social media, and using cost-effective digital marketing tools to track and measure their marketing efforts.

Common challenges in marketing management include: – Maintaining consistent brand messaging across multiple channels. – Measuring marketing ROI. – Adapting to rapid technological changes. – Effectively targeting increasingly diverse consumer bases.

Cultural sensitivity ensures marketing messages are appropriate and resonant with diverse audience segments. Missteps can damage a brand and cause customers to lose trust, while culturally attuned marketing can enhance brand reputation and customer loyalty.

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About the Author

Saanchi Bhardwaj

I'm a passionate writer fueled by my love for English literature and the vast world of creative arts. You can find me at GUVI, where I write informative articles offering detailed solutions to common problems.

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10 Best Facebook Marketing Case Studies in India in 2023

• April 28, 2023

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Facebook marketing allows brands to provide their products and services to a massive audience through a variety of highly targeted paid and organic advertisements. In this article, we will look at the 10 Best Facebook Marketing Case Studies in India.

Facebook entered the marketing scene in 2004, but much has changed since then. Today, the world’s largest social network can do things few could have imagined a decade ago: sell products via a chatbot, host 360-degree videos, or serve as a top news source for two-thirds of the adult population.

Facebook has a daily active user base of 1.56 billion people. Thus, imagine the social influence you can achieve through Facebook regarding your peer effects, eCommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone when combined with other social media platforms that you utilize).

Not only does Facebook have the most members, but it owns a significant share of our attention. The average Facebook user spends almost an hour per day on social networking sites. When most people sleep eight hours, we spend about 7% of our waking hours staring at social media websites.

Why is Facebook Good for Marketing?

• Has global coverage
• Offers highly targeted paid ads
• Makes organic reach possible
• Allows integrations with other marketing channels

Benefits of Facebook Marketing

• Precise targeting
• Increased website traffic
• Variety of ad formats
• Customer support
• Positive impact on SEO

You can see how India’s big brands have reaped the benefits of Facebook Marketing by reading Facebook Marketing Case Studies in India mentioned below.

 It has become vital for every brand to incorporate social media marketing into their marketing strategy in today’s day and age. Not doing so will put them at a significant disadvantage compared to their competitors, irrespective of the industry’s nature. Therefore, Facebook Marketing and, more specifically, Facebook ads should be adopted to increase the brands’ visibility and awareness, eventually increasing sales and revenue.

Let us now look at them,

Top 10 Best Facebook Marketing Case Studies in India

1. airtel india.

Airtel is one of the top three mobile service providers globally and India’s largest telecommunications company. In addition to 2G, 3G, and 4G wireless services, the company offers mobile commerce, high-speed home broadband, direct-to-home television (DTH), and enterprise services, including long-distance services for carriers.

🎯 THEIR GOAL

Promoting the best in postpaid

The company wanted to reassert itself as the market leader in postpaid mobile and sell more postpaid plans.

💡 THEIR SOLUTION

Impactful connection

The company partnered with media company GroupM to launch the “Postpaid Promise.” The new postpaid plan offered people the opportunity to carry forward unused data, save on family plans that include multiple connections, switch from prepaid to postpaid in just a few clicks, and secure their devices.

It took advantage of the opportunity to review and optimize its marketing budget allocation to continue to run successful campaigns. By using CrossMedia research from Kantar Millward Brown, it was able to measure how each of the different channels impacted brand awareness and engagement among the core target group.

A series of mobile-optimized photo ads and videos were developed to demonstrate the plan’s many features and benefits as part of the campaign. In six metropolitan areas, the ads caught the attention of males between the ages of 22 and 35 in the brand’s target audience.

Airtel India created 30- to 45-second video ads to introduce the new plan and 10-second ads to reinforce it to drive awareness and business. The longer videos appeared first and the shorter ones afterward.

Additionally, the brand used eye-catching animated GIFs linked to Airtel’s website where prospective customers could learn about and sign up for the new plan.

In India, Airtel uses to reach and frequency of buying to ensure the message gets to the right audience, often enough to be effective. A 60% average reach was achieved by airing the ads twice a week across all six states.

📈 THEIR SUCCESS

Promise delivered

The study showed that Facebook was the most effective, efficient, and impactful of all media channels. Furthermore, Facebook helps brands reach and engage more potential consumers than TV.

Throughout July 17 – August 31, 2017, the following results were seen:

• Facebook’s reach is 20X more cost-effective than TV’s
• 12X return on investment (the highest among all media platforms)
• Facebook accounted for 41% of the increase in brand image
• The incremental reach among light TV viewers was 2%

2. OnePlus India

A global technological company, OnePlus, aims to improve people’s lives by offering a good phone and a better way to live. With customers in 36 countries and regions, this Shenzhen-based company has its headquarters in China. Since its founding in 2013, OnePlus has released 13 different smartphone models in the market.

Keeping things fresh

OnePlus wanted to create a fun and creative way to introduce the OnePlus 7T series and the OnePlus TV to raise awareness and engagement.

Gamifying the user experience

As part of its mission to offer continuously innovative products, OnePlus used Facebook playable ads to create buzz before launching its 7T series and OnePlus TV in India.

OnePlus saw an opportunity to reach out to its target market of gaming enthusiasts aged 18-35 by implementing the engaging “try-before-you-buy” concept. Video games are increasingly played on smartphones, which is why OnePlus aimed to promote the features that make their OnePlus TV, and OnePlus 7T series games friendly.

To conceptualize the storyline behind the playable ads, the brand partnered with the production house Ronin Labs in India. Through an interactive element of the ads, customers were encouraged to learn more about the new products by clicking on a call-to-action button at the end of the experience. Compared to its competitors, the brand also generated awareness and engagement before its products were even available by winning its customers in an unconventional, creative, and attractive manner.

The company conducted a brand lift study during the campaign to measure the effectiveness of the playable ads and what could be improved for future campaigns.

Scoring high

Customer feedback and business results were both positive due to the playable ads.

OnePlus scored these results between September 17 and 26, 2019-

• Brand awareness increased by 3.9 points over the previous campaign
• 4.7-point lift in Facebook Ad recall

3. KFC India

Founded in 1946, KFC is an American chain of fast-food restaurants specializing in fried chicken, operating in over 135 countries worldwide. Originated more than 75 years ago, by Colonel Harland Sanders, KFC is now owned by Yum! Brands.

Increase in-store visits and sales

To increase sales and the number of customers visiting its stores, KFC India was looking to increase traffic to its stores all over the country. Also, the company sought to establish itself as a value-for-money brand among consumers.

Mobile-optimized visuals and videos

KFC India announced a variety of sales offers and discounts through two Facebook campaigns. There was a recurring Wednesday Offer campaign that ran across television and social media on Wednesdays. A targeted campaign, called Big Bucket, ran from August 9 to 18, 2019, taking advantage of the Independence Day holiday weekend in India. It heavily discounted KFC’s Big Bucket meal and aimed to earn more sales during the holiday weekend with heavy store traffic.

Using mobile-friendly video ads featuring fried chicken and the price, the restaurant brand teamed up with Creative Agency Blink Digital to expand the campaigns.

Additionally, KFC promoted the offers through link advertisements.

The ads also targeted people more likely to visit a KFC store as the campaign objective. Both KFC campaigns used location-based targeting to target people within two miles of a store.

A lookalike audience was also created based on previous customers who visited KFC’s stores. KFC also retargeted ads to users who engaged with its Facebook page in the prior six months and tested for different interests, such as entertainment and shopping, to find the most effective one.

Sharp targeting

• A total of 57,000 store visits (as a result of the Wednesday Offer and Big Bucket campaigns)
• Both the campaigns by KFC India reached more than 120 million people
• 89% increase in return on ad spend (compared to last year)
• 37% increase in return on Big Bucket Spending
• 20% increase in purchases of Big Bucket during the campaign period.

4. Garnier India

Garnier is constantly innovating to make products that are better for hair. These products combine high-quality formulations and ingredients that are active, natural, and sourced from nature. Consumers in India who want grey coverage and superior color results preferred Garnier Color Naturals over traditional products. The first Garnier oil-enriched cream hair color ever in a sachet was Garnier Black Naturals.

Measuring sales impact

Garnier wanted to know the effect of all its advertising channels on sales and measure their cost-efficiency. With Nielsen’s marketing mix modeling methodology, Garnier was particularly interested in learning more about the use of Facebook’s family of apps and determining how to increase its marketing effectiveness.

Using marketing mix modeling

In partnership with Nielsen, the global research and data analytics company, Garnier conducted a study of marketing mix modeling using multivariate regression models for its statistical analysis. With this method, both paid ads and non-paid media are analyzed to pinpoint the sources of sales and which channels produce the greatest return on investment.

The team analyzed data from 2015 to 2018 to determine which media channels—TV, radio, print, out-of-home, cinema, Facebook, and other digital platforms—had the most significant impact on sales.

It examined historical data on sales, marketing activities, and other external and seasonal factors. Using this methodology, Garnier attributed sales for its Color Naturals and Black Naturals brands to different platforms.

A carousel format of Facebook photo and video ads, as well as Instagram Stories, was used by Garnier to target Indian females aged 25-40. Garnier examined past Facebook campaigns to understand the impact of frequency on its sales performance and found that it saw the best return on investment when it delivered ads 2–4 times per week.

As a result of this measurement solution, Garnier determined that Facebook was the most effective medium for Garnier Color Naturals and Garnier Black Naturals. Garnier will significantly benefit from these insights in planning its future media campaigns.

Leading the way

• 7.4X return on investment on Facebook for Garnier Color Naturals indexed to TV 
• 1.9X return on investment on Facebook for Garnier Color Naturals indexed to other digital channels 
• 6.9X return on investment on Facebook for Garnier Black Naturals indexed to TV 
• 1.5X return on investment on Facebook for Garnier Black Naturals indexed to other digital channels 
• 80% higher return on investment on Facebook itself, when planned frequency increased to 2–4 times per week from less than 2 per week 

5. Vivo India

A technology company formed in 2009, Vivo manufactures intelligent phones and offers software and online services. Besides its research and development centers in Shenzhen and Nanjing, China, it operates in 100 countries, including India, Indonesia, Malaysia, and Thailand.

Driving awareness and engagement

A new launch strategy was needed for Vivo’s V19 smartphone due to the Coronavirus (COVID-19) pandemic. To drive awareness of the new product, the company wanted to pivot to an online event that would provide a rich, immersive experience.

💡 THE SOLUTION

Mobile-optimized visuals

Vivo wanted its new smartphone launch to be as engaging as an offline shopping experience by enabling customers to remotely experience the device’s new features and explore its improved camera. The team decided to incorporate augmented reality to make the launch even more dynamic. Vivo developed creativity in conjunction with Facebook’s augmented reality studio, Spark AR.

As part of the online launch campaign, Vivo ran Augmented Reality ads and video ads on Facebook and Instagram Stories. An advertisement included a call to action where people could experience a virtual “unboxing” of the V19 phone and its accompanying products.

The Augmented Reality ads were reposted on the personal accounts of Vivo’s community of technology and lifestyle content creators. As part of the contest, people were encouraged to use #vivo19outofthebox when posting about the V19, with the winner taking home a Vivo V19.

People in India between the ages of 18-35 interested in technology, photography, and selfies were targeted for the campaign.

📈 THE RESULTS

Impressing millions

• An increase of 9.5 points in advertising recall
• and a 3X increase in click-through rate compared with previous campaigns

6. Horlicks India

GSK Consumer Healthcare strives to make people feel better and live longer by inspiring them with innovative products, a global leader in science-led healthcare. Many of the world’s best-known brands and products are created and offered by the company, including Horlicks.

Its goal was to measure the effectiveness of all its advertising channels and their cost-efficiency. A large part of the group’s goal was to gain insight into its digital media.

Using a custom measurement solution

The company commissioned a global study on the brand Horlicks, one of GSK’s most popular in India. As part of its marketing mix modeling study, GSK Consumer Healthcare collaborated with Nielsen, a global research and analytics organization, to determine which sales channels provide the highest return on investment. This was done by using multivariate regression models, which explain where sales originate.

Nielsen measured the impact of a variety of factors on sales, including past marketing data, ad spends, and sales, as well as factors like the relative strength of the economy at different times and pricing changes.

With Nielsen’s Custom Mix Modeling software, Facebook and other digital channels were measured more granularly. It relies on collecting and analyzing weekly sales numbers provided by retailers via a panel of retailers. For this project, the team collected sales data over eight months from the top eight Indian cities.

Through these measurement solutions, the healthcare company was able to identify the relative impact of different marketing channels on sales. The brand also gained insights into improving its Facebook campaigns, which are used to inform future media and creative planning

Robust measurement

• 29% higher return on investment from Facebook ads compared to TV
• 48% overall higher return on investment from Facebook ads compared to other digital channels (including video)
• 50% higher return on investment from Facebook video ads compared to photo ads.

7. Tata Housing – #LeaveYourBagsBehind

Tata Housing is known for its high-quality designs and finishes in residential properties. It was the first time a property developer in India had sold homes exclusively through Facebook without involving any other media. Mittal Housing also worked with Facebook on a similar project, and their marketing strategy was pioneering in the real estate industry.

Videos were created to show the essence of life in beautiful Goa to potential customers. Besides directing viewers to the property page, the video also provided information about the property. This kind of innovative marketing drew customers to Goa and encouraged them to buy a home there.

A 4-day window was established for potential buyers to buy a home, during which a sense of urgency was created. A lot of people participated in this campaign, and it was a huge success.

Additionally, Tata Housing launches an innovative model for online home buying in India, inspiring other companies to use Facebook to reach consumers, generate leads, and drive sales via social media.

Last but not least, their campaign has some major highlights.

• Over 14,000 Facebook leads  
• at a cost that is almost 60% lower than prior campaigns
• Ten-fold return on advertising
• Sold 250 houses

8. Raymond India

The Facebook marketing case study of Raymond is among the most popular. The clothing brand revamped its strategies to increase sales, specifically in four of its stores. To achieve this, they encouraged their customers to visit Raymond’s physical stores in a significant way.

The Raymond company ran a digital marketing campaign on Facebook in 2016 that lasted three weeks. Four of its stores generated astonishing results in increasing customer traffic. Additionally, thanks to the social media campaign, in-sales stores increased by 78%, and approximately 58% more footfall was recorded at the store.

Do you know how they did it?

A 72-hour rush tailored service is being offered by Raymond stores in Gurgaon specifically. A call-to-action statement in the advertisement encouraged customers to register with their details to avail of the service.

9. Veet India

In 2016, Veet launched its “Girls on the Go” campaign across digital media and television. They were, however, quite impressed by the digital media results, whereby the company saw its annual sales grow by 22%. Despite the positive results, the brand decided to run a second engagement to achieve even better results.

Veet specifically wanted to know how effective its Facebook ads are at increasing in-store sales. In addition, it was able to determine the number of people reached and the frequency of a positive return on investment. After four weeks of its Facebook advertising campaign, Veet India saw its in-store sales rise by 11%.

How did they do it?

Veet India released its Facebook ad featuring two girls at the beach. Young ladies are seen relaxing on a clearwater beachside as their legs are raised in the air and their beach hats visible.

While the ad does not contain any text or tagline, it indirectly implies Veet products may have been responsible for girls’ lean legs.

10. Vodafone India

Vodafone discovered that Facebook delivered a higher incremental reach than TV for its SuperNet 4G campaign through a Millward Brown Cross Media study. It wanted to measure Facebook’s total reach, effectiveness, and cost-efficiency against other media channels.

During the campaign, from March 14 through April 3, Vodafone worked with Maxus and the Facebook team. Short, fun videos featuring a young Indian boy and the brand’s pug were released as part of the campaign. To reach specific audiences that TV cannot reach effectively, Vodafone used Lookalike Audiences to target people with similar profiles to its current subscribers.

As a result, the brand association increased by 23 percent and incremental reach by 3.5 percent over TV.

Formulating the right Facebook advertising strategy is essential to reach as many people as possible on the platform. Additionally, Facebook ads can play a role in your overall digital marketing efforts by generating awareness for your brand, attracting leads, and sometimes even converting users into customers.

Are you using Facebook ads? If you have not, you can draw some inspiration from these Facebook Marketing Case Studies in India.

Thanks for Reading!!

Not Using Gen AI in Your Marketing Strategies? Now is the right time!!

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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20 Digital Marketing Case Studies To Understand Power Of Digital Marketing

Without proficiently indulging in Digital Marketing, a business can hardly find a way to perform even its basic operations. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you.

Marketing in one sense can be viewed as the process of communication with the clients or the customers in their language on the various platforms being used by them.

Starting a business surely involves you hustling a lot but with proper marketing, you can enjoy the ease of most things being facilitated.

Not long before the advent of digital marketing, new and small businesses found it extremely difficult to establish themselves in the list of big companies.

Digital marketing facilitates businesses not only to expand easily by allowing them to reach a global audience and compete with established brands by rendering their services globally but also by facilitating the easy sharing of proposals with clients with just a click.

It facilitates the operations and growth of the business by allowing marketers to understand customer behaviors.

One can easily take the aid of digital marketing professionals at your disposal.

As per the statistics, Digital Ad Spend is going to cross $375 billion by the end of 2021.

Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by usage of which they can avoid commuting mistakes in digital marketing to a great extent.

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Read on to find some of the best and top Digital Marketing Case Studies-

Top Case Studies On Digital Marketing

1. intuit digital marketing case studies.

Intuit is a software company. The organization found that its customers wanted simple tools for all other aspects through their research when they were planning to add a new operation to their product portfolio.

To gain a solution to the problem of the competitors they chose to gain visibility in organic results.

With the use of relevant most searched keywords and leveraging social media, they succeeded in connecting the new users to the website in an engaging fashion.

This is surely a part of successful digital marketing case studies .

2. DisabledGo Digital Marketing Case Studies

DisabledGo was stuck with the complex issue of migrating the SEO strategy from an old platform to a new platform.

Keeping in view the idea of keeping the migration as smooth as possible from an SEO view they took up the challenge of implementing 301 redirects to new URLs from the old ones.

They even transferred metadata and set up a new site map. By effectively using the technique of URL restructuring they not only achieved the aim of retaining the old users but also boost up the visitors by ranking up the competitors in the niche.

3. Harris Teeter Digital Marketing Case Studies

Being a grocery business, this setup did not have much of a margin and that was a task in itself. This made the task of boosting social media visibility look huge for Harris and Teeter.

By using the strategy of behavioral targeting, many options of combinations were found that provided visibility in terms of the fan base.

The reason that this boosted the post engagement by 400% surely proves why this is regarded as one of the best case studies on digital marketing.

4. Health Republic Insurance Digital Marketing Case Studies

Health Republic Insurance of New Jersey had to face the issue of low lead generation and poor market position. In response, it came up with a strategy that lets Health Republic Insurance secure its place in top case studies on Digital Marketing,

The goal of HRINJ was to grow fast to improve coverage and reduce premiums.

With the introduction of a new tagline, they were positioned as a values-driven insurer that boosted their enrolment and the business.

5. Tata Sky Transfer Digital Marketing Case Studies

Again one of the best case studies on Digital Marketing for you. Understanding the need of watching different shows in a family the company introduced a new service called Tata Sky+ transfer, the main issue for Tata sky was to get it viral.

The brand came up with the idea of creating an out-of-mind family named transferkars. This allowed the transfer of shows on mobiles and tablets.

This certainly was a hit among the audience. The success owing to the proficient study of the potential market is the reason it is regarded as one of the best digital marketing case studies of India.

6. Make My Trip Digital Marketing Case Studies

The company widely used Independence Day with the idea of #DilHaiHindustani.

Practically this was an unusual yet effective recreation of the independence story. A microsite that took the Odyssey of 1857 to 1947 was created for this purpose.

This proved to be really effective with the traffic on the website increasing instantly and also the company gaining more followers in terms of online appearance. That is why this campaign has made its place in Digital Marketing Case Studies PDF.

7. Amazon India Digital Marketing Case Studies

The brand effectively used a good digital marketing strategy by taking the aid of ads on social media.

The sale on the website that allows user interaction with fan activities and contests helped to a great extent to increase the traffic on the website. The company even provided coupons to the contestants that worked as an added advantage to increase sales during the promotional event.

As the sale was scheduled to be held after the 10th of August, they successfully managed to tilt the customer plans after the 10th.

This is the reason it is regarded as one of the best case studies of digital marketing in India.

8. HDFC Digital Marketing Case Studies

To promote its HDFC life cancer care plan, the bank decided to come up with the idea of #RayOfHope.

The main goal was to provide financial help for cancer and by signing an actress that has been fighting cancer, HDFC Life surely made sure that the video went viral and got famous over social media.

This is even available in the form of digital marketing case studies pdf.

9. Nivea India Digital Marketing Case Studies India

To portray the selfless and extraordinary stories of mothers from around the country, Nivea came with up with Mom’s Touch campaign.

This campaign was solely done with the aid of social media.

With the effective use of marketing on social media, Nivea facilitates donations for girls primarily based on social media sharing. As one of the best Digital Marketing Case Studies PDFs, this one is for sure quite useful for you.

10. Renault Digital Marketing Case Studies

With a view of doing marketing for their new car lodge, Renault decides to rely on Digital marketing.

For this purpose, the brand chose 3 bloggers that not only provided the experience of driving this car but also a trip to Goa from the same car.

All this was recorded and the bloggers were supposed to write about the car. Being one of the best digital marketing case studies is established by the fact that marketing was done on large scale and that too with minimal use of resources.

11. GoGustoRides Digital Marketing Case Studies

For the facilitation of marketing for their new scooter Gusto, Mahindra decided to take the aid of food bloggers at their disposal.

They were required to travel to different food joints in the city on Gusto which also catered to the personal needs of the bloggers. This way Mahindra not only succeeded in establishing a good online appearance but also made sure that offline publicity was done properly and efficiently.

12. OLX India Digital Marketing Case Studies

To build a brand image and obtain a good online appearance, OLX came up with the idea of using Independence Day as their aid.

A campaign that allowed people to share their memories of partition or its belongings was launched.

This not only attracted the users but also helped the brand connect with the consumers allowing them loyalty and more sales.

13. Lenovo Digital Marketing Case Studies

To gain a direction in the market, Lenovo decided to take the aid of digital marketing strategies to promote their campaign “PitchToHer” which helped girls to learn football from an NGO.

This not only made life easy for girls with donations but also provided the brand with an establishment in the market and a greater customer base due to the proficient use of digital marketing case studies.

14. Paper Boat Digital Marketing Case Studies

The company managed to get an online appearance by choosing to allow people to share their childhood memories as the brand itself deals with manufacturing drinks which are common household drinks.

The idea to float a paper boat and share it on social media was brought into Advent.

This surely made the brand name famous with the audience proving them with an extra customer base to target. This is rightly a part of great case studies of digital marketing.

15. KKR IPL Team Digital Marketing Case Studies

In order to maintain a connection with the fans of the team, the management decided to launch a blog to increase the fan base as it was solely for Shahrukh Khan Fans who is the co-owner of the team.

This allowed the viewers insight into the team and dressing room.

This instance of digital marketing surely increased the fan following of the team just by the idea of utilizing the fan base of its celebrity co-owner.

The intelligent idea surely adds it to the unique digital marketing case studies PDF.

16. Hubspot

We all know how popular Hubspot has become today and widely it is being used, the credit goes to digital marketing and especially content marketing. The contents on Hubspot are of top-notch and that has attracted users towards it.

The blogs on Hubspot target users to attract to its funnel. Today the company is worth a billion dollars and it has become possible due to its effective content marketing strategies.

It also sells  Marketing along with sales and service software that play quite a significant role in growing different businesses without any sort of compromises. The motivation to consider “good for the business” would be something that is also “good for the customer” which makes it one of the best Digital Marketing Case Studies you need to pay attention to.

17. Beardbrand

This e-commerce platform sells beard oil and other beard care products. Their business has enhanced a lot and they make around $120K in a month, the credit goes to their digital marketing strategies.

They used digital marketing techniques to promote their movement “Urban beardsmen” and that has helped in the success of the Beard brand. The adept use of targeting the right customer with the online marketing campaign has helped the company generate better leads and conversions.

You can find out their blogs about the beard, body, and hair that play a very significant role in convincing readers to opt for their services. So, their content marketing campaign has also been top-notch.

Inbound marketing, lead generation, and conversion through a well-directed funnel are channelized through a powerful Digital Marketing Strategy. Even when you open their site, you can participate in a Quiz that is very useful in ensuring interaction with the potential customer right away.

This makes BeardBrand secure a place in the list of top Digital Marketing Case Studies.

18. Raw Generation

This is a well-known company which makes fruit juices and other juices from raw materials.

Their website gained immense popularity from different other sites like Groupon, Gilt, and so on. Their promotion techniques on social media didn’t go well in the initial stages but when they started promoting themselves on Lifebooker they got the desired results.

In the initial stages when the company was promoting itself on other social media channels, the sales was around $8K in a month and now its sale has grown up to $96K in a month.

The right implementation of an online marketing strategy that also includes coupons and Social Media Marketing helps the brand in widening its reach in front of its target audience base. Reviews, rewards, coupons, top-quality products, and their powerful advertising played a key role in increasing the sales of the brand.

19. Envelopes.com

If you consider the e-commerce sector while digital marketing case studies then you can never ignore this brand. They gained their core strength from digital marketing only.

Email marketing was their major weapon in digital marketing which also leads them to get results. Their conversion rates after this campaign grew by 40% hence you can imagine the efficiency of their digital marketing campaign.

Offering special coupon codes so buyers can purchase products at discounted prices also plays a key role in widening the reach and boosting sales. They offer direct mail services which allow you to get started directly from their web portal just in a few simple steps.

The use of CTAs on the site is also quite dexterously implemented which plays a key role in convincing the site visitors to click through them and perform the action that the site owner expects from their visitors. All in all, the company came up with a rock-solid digital marketing strategy which empowered it to make its place in top digital marketing case studies.

20. Chevrolet

Castle Chevrolet got an increment in their sales by 23 times after they switched to Facebook advertising. Digital marketing has helped them a lot in developing their brand’s identity.

Castle Buick GMC has also gained immense popularity after turning towards Facebook advertising. Whenever we will talk about social media marketing we won’t be able to ignore the names of these two companies.

Through their social media marketing as they showed their users how convenient their dealerships are and this helped them to fetch traffic.

The right use of different types of Facebook ads to widen the reach of the brand on this Social Media Giant helped the brand widen its reach significantly. It easily targeted its relevant audience base on Facebook, plus other online marketing strategies were also phenomenal in being result driven.

Doing a proper analysis of the audience base and running a personalized campaign as per the inclination of the audience helped the brand boost its revenues.

Final Words

The above-listed case studies of digital marketing not only boost confidence and morale but also provide teachings that how with the aid of even simple ideas, you can choose to earn more returns, and that too with low resources and effort application.

For efficient usage of digital marketing, you may choose to get enrolled in the best digital marketing institute & indulge in paid advertising, SEO, video advertising, conversion rate optimization, and many more. At the end of the day, you have to shoulder the responsibility of adding your business to the list of successful digital marketing case studies India.

Joining the  Digital Marketing Course will enable you to learn and master Digital Marketing like an expert.

Which Digital Marketing Case Studies in India inspired you the most? Share in the comments below.

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CASE STUDIES

Highlighting, our efforts, [ case studies ], our best case studies: complex use cases of marketing agency in india, the success story of a top advertising agency in india unfolds through a series of best digital marketing agency case studies, showcasing complex use cases that illustrate our expertise in navigating the dynamic marketing landscape . collaborating with clients like coocaa india, the himalaya group, shopclues, moxie labs pvt. ltd., etc, we have consistently delivered remarkable results . our strategic digital marketing, brand enhancement, e-commerce optimisation, and innovative campaigns have led to heightened brand awareness, sales growth, enhanced customer retention, and increased market recognition. uni square concepts is a trusted partner for clients with diverse objectives and potential ..

CLIENT: THE HIMALAYA GROUP

This complex use case of marketing agency in India is of The Himalaya Group, a leading real estate company in India. The Himalaya Group has successfully delivered several group housing projects, spanning over 2.1 million sq. ft. in total. Some of the renowned projects delivered by them include Himalaya Tower, Himalaya Legend and Himalaya Tanishq. Their ongoing Mega Group Housing Project in Delhi NCR, Himalaya Pride has commenced the process of delivering possession, with two towers already delivered. Being one of the complex use cases of a marketing agency in India, it focuses on how we were able to make The Himalaya Group stand on top in their digital marketing strategy among all other competing real estate projects. The company was able to thrive with the leads obtained by them through our efforts.

CLIENT: Elcon Alloys pvt. ltd.

Elcon Alloys Private Limited is a leading manufacturer of Aluminium and Zinc alloys. This success story of the top advertising agency in India highlights our partnership with Elcon Alloys to enhance their corporate image. We meticulously designed impactful brochures, presentations, visiting cards, and a captivating corporate film. Our creative approach showcased the company’s technical expertise and commitment to excellence. The cohesive visual identity we crafted conveyed reliability, innovation, and quality. The marketing collateral contributed to increased brand visibility, client engagement, and industry recognition. This case study exemplifies our agency’s ability to translate technical prowess into compelling visual narratives, fostering a positive perception and market differentiation for Elcon Alloys.

CLIENT: Reboard

Our advertising agency collaborated with Reboard, a cutting-edge interactive board company, revolutionizing education and business landscapes. Uni Square Concepts worked on a legion of projects for Reboard. We crafted a comprehensive visual identity for the company, from designing the logo to creating branding materials including brochures, presentations, visiting cards, corporate film, and website, everything was done by our in-house team. Our holistic marketing approach resulted in heightened brand awareness and positioned the company as a pioneer in the integration of technology for transformative education and business solutions. This success story of the top advertising agency in India exemplifies our agency’s proficiency in shaping futuristic brand narratives.

CLIENT: Anglo schools international services (ASIS)

This complex use case of a marketing agency in India is of Anglo Schools International Services (ASIS), one of the prominent companies providing study abroad consultancy. With a presence in different countries, Uni Square Concepts managed its end-to-end branding. We crafted a comprehensive suite of branding materials, including brochures, presentations, visiting cards, corporate films, and logos for ASIS and other brands under its umbrella. By strategically designing visually appealing and informative assets, we effectively communicated ASIS’s global education services. This case study exemplifies our ability to translate the essence of a study abroad consultancy into compelling visuals, contributing to ASIS’s success in the competitive education industry.

CLIENT: VS Astrologers & Healers

This complex use case of a marketing agency in India is of VS Astrologers and Healers, a renowned brand in astrology and healing services. This case study highlights our fruitful collaboration with VS Astrologers and Healers for audio and digital marketing. Uni Square Concepts successfully produced a captivating radio jingle and executed a targeted social media marketing campaign for VS Astrologers. By blending creativity with strategic outreach, the campaign amplified VS Astrologers’ online presence and attracted a diverse audience seeking astrological and healing services. This case study exemplifies our ability to harness the power of both traditional and digital mediums to effectively promote unique services, contributing to VS Astrologers’ brand recognition and client engagement.

CLIENT: COOCAA INDIA

Coocaa is an international television brand head-quartered in China. This case study is a complex use case of our marketing agency in India. Coocaa is a globally recognized television brand and they claim to be the largest TV brand in South East Asia. This success story of our top advertising agency in India highlights the story of the ad film campaign that we produced for Coocaa India to promote their newly launched offer for the Indian customers. The ad films were to be used across various media, including social media and influencers. We created three ad films for Coocaa India along with two different versions for the second ad film and a live stream video for the announcement of results. Right from conceptualizing the idea and scripting, to executing the production and post-production, everything was managed by us.

CLIENT: We R Stupid

We R Stupid is one of the leading fitness channels in India that provides research-based fitness videos. This complex use case of a marketing agency highlights our collaboration with a prominent fitness company to revamp its brand identity. We have crafted dynamic logos, eye-catching posters, engaging intro videos, responsive websites etc. Our strategic approach aligned with the fitness brand’s ethos. The new visual elements elevated the company’s image and also attracted a broader audience. The website’s user-friendly design enhanced the overall brand experience, resulting in increased online engagement and a positive impact on We R Stupid’s market presence. This successful case study highlights our agency’s proficiency in creating compelling and cohesive multimedia campaigns.

CLIENT: SHOPCLUES

ShopClues is an online marketplace owned by Clues Network Pvt. Ltd. It is located in Gurugram, India. This case study is a complex use case of our marketing agency in India. This success story of our top advertising agency in India highlights the story of the jingle that we had created for ShopClues on their 8th Anniversary. ShopClues, as one of the top online marketplace, wanted to do something unconventional for their 8th anniversary. Uni Square Concepts helped in developing the an impactful theme song for their anniversary. Right from conceptualizing the idea and scripting, to tune development according to the genre, everything was managed by Uni Square Concepts. This case study also delves into how we successfully overcame challenges to make the jingle truly appealing.

CLIENT: TVS Motor company

This complex use case of a marketing agency in India is of TVS Motor Company, one of the largest 2-wheeler companies in the world. This case study highlights the elaborate process of crafting a compelling brochure. Focused on showcasing TVS’s cutting-edge products, the brochure emphasizes sleek design, advanced technology, and a commitment to sustainability. Uni Square Concepts has strategically blended vivid visuals with concise content, effectively communicating the brand’s values and product features. Through this collaboration, TVS Motor Company captivated its target audience and drove brand awareness. This success story of the top advertising agency in India exemplifies the successful integration of creative marketing strategies to elevate the brand’s image and market presence.

CLIENT: UNICOSMOS

Unicosmos is a school for expat children for classes from Toddlers to Grade XII located in Gurugram (Delhi NCR). The key business objective of our client is to offer an unique educational experience with ultra-modern facilities keeping the safety of the children on high priority. They have a state of the Art IT & Security controlled school campus. In order to ensure that the students coming from different countries stay connected to their roots and culture, the client has designed a unique program to incorporate experienced international staff along with international food for students. Until the point of allocation of this project to us, the client had been conducting business through non digital assets. Our team has been instrumental in creating a path-breaking multilingual website for Unicosmos. The complex use case of marketing agency in India, elaborates upon the role of Uni Square Concepts in maneuvering through the challenges and making the project a success story of a top advertising agency in India.

CLIENT: MOXIE LABS PVT. LTD.

Moxie is a one-stop app for all health care needs. It is a unified platform that connects Patients, Families, Labs, Pharmacies, etc. It offers a built-in support system for low or no network conditions. The platform is accessible as a website or an app. The first of its kind patient relationship management platform in India, Moxie has carved a niche for itself in the healthcare domain. This complex use case of marketing agency in India focuses on the strategic marketing efforts and on time advertising consultancy provided by us that helped Moxie scale to new heights. It highlights the innovative marketing strategies implemented by us successfully for Moxie, making it one of the best traditional and digital marketing agency case studies. Through our partnership, we have not only contributed to their success but have also demonstrated the effectiveness of innovative marketing strategies in a complex and competitive industry. It serves as a testament to our ability to drive growth and visibility for our clients.

CLIENT: GOALS AND POTENTIALS

Goals and Potentials is a renowned brand in India for life coaching, designed for a one-on-one set up as well as for the corporate environment. The client provides counseling services for different age groups through workshops, classrooms, and online services. The duo, Prithvi Raj Bijlani, and Gunjan Bijlani initiated Goals and Potentials. They provide life coaching and counseling services to people with a motive to help them shape up their lives. Uni Square Concepts has been instrumental in creating the share of goodwill that Goals and Potentials now enjoys. Right from setting up their website to executing their online marketing, our team has been with G&P throughout. This case (considered among the best digital marketing agency case studies) addresses on how we were able to successfully tackle the complex challenges that arose in the process of making the brand: Goals and Potentials. Every element of this complex use case of a marketing agency has been discussed in detail.

UNI SQUARE CONCEPTS

The following success story of top advertising agency in India, is a detailed account of the birth and growth of Uni Square Concepts, an up-and-coming advertising agency. The study presents the complex use case of our Marketing Agency in India. It also highlights the role of the founder in this growth, thus, illustrating the importance of good leadership and the different facets of the experiences and learning of a startup. This is one of the best digital marketing agency case studies. It aims to present the journey of our organization, in as much of its entirety as is possible and also to do justice to a story of immense hard work and willpower.

• Strategy Planning
• Campaign Execution
• Innovative Campaigns
• Advertising Consultancy
• TV Commercials
• Corporate Films
• Multimedia Presentations
• Theme Songs & Radio Jingles
• Voice Overs and Narrations
• Logos & Brand Identity
• Website Designing
• Brochures & Catalogues
• Print Ads & Hoardings
• Flyers & Pamphlets
• Event Boosters
• Copy Writing
• Company Profile Content
• Articles & Blogs
• Website Content
• Names & Taglines
• SEO Friendly Content
• Social Media Marketing
• Search Engine Optimisation
• Search Engine Marketing
• Lead Generation
• Overseas Consultancy
• Knowledge Process
• Payment Processing
• The Himalaya Group
• Elcon Alloys Pvt. Ltd.
• Anglo Schools (ASIS)
• Astrologers & Healers
• Coocaa India
• We R Stupid
• TVS Motor Company
• Moxie Labs Pvt. Ltd.
• Goals and Potentials
• Uni Square Concepts
• Corporate Films Produced
• Logo Stings
• Youtube Videos
• Ad Films, Jingle & Songs
• Social Media Videos
• Testimonial Videos
• Behind The Scenes
• Miscellaneous Videos
• Social Media
• Management Exec.
• Digital Marketing Exec.
• Business Development Exec.
• Customer Relationship Exec.
• Senior Content Writer
• Content Writer
• Senior Graphic Designer
• Graphic Designer
• HR & Admin Manager
• Client Servicing Manager
• Videography & Editing
• Freelance Opportunities
• The Unparalleled Roadmap
• Book Official Website

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Home » Management Case Studies » Case Study on MNC’s Marketing Strategies: In India, it’s a Brand New Way

Case Study on MNC’s Marketing Strategies: In India, it’s a Brand New Way

What do you do when you are a leading MNC and want to tap into the Indian consumer market? Look at how the second best global brands have executed their India strategy.

While global market leaders have proven to be flat-footed and bookish, brands like Reebok, LG, Hyundai and Lee have stolen a march over their arch-rivals by burning the book and thinking on their feet. “Most MNC companies are run by a global manual, but those succeeded in India have shredded this manual and taken the ‘when in India, go local’ approach and developed on local consumer insight to chart their strategy,” reasons marketing consultant Harish Bijoor,CEO, Harish Bijoor Consults. Consider Lee. When it entered India in 1995, there was a very nascent market for branded apparel, much less premium jeans wear. Premium brands like Levi’s chose to play it safe by using the multi-brand outlet route, but Lee chose to go it alone and set up exclusive showrooms. According to market watchers, Levi’s suffered from a brand perception problem because it was clubbed with non-premium brands.

Further, Arvind Brands, which owns the licence for Lee in India, decided to retain ownership of operations for Lee. According to Chakor Jain, head (business development, Lee), Arvind Brands, “Exclusive showrooms and owning the operations added to our costs. However, it also added to the overall customer experience, which we considered most important.”

When Reebok came to India in 1995, it forged alliances with health clubs and fitness centres to create brand awareness. When the retail market matured, Reebok changed focus. Says Subhinder Sing Prem, MD, Reebok India, “On the retail front, we went about opening up new markets beginning with metros and large cities, we swiftly moved into tier II and III towns.” To further establish its brand, Reebok signed up Indian cricketers, while Nike continued showing its international advertisements in Indian media. Today, Reebok has a exclusive retail presence through 400 plus outlets, second only to Bata, while Nike lags behind.

LG’s is the proverbial ‘third time lucky’ story. After two failed joint ventures, it made a re-entry into the Indian market in 1998 all by itself. The other chaebols were on their way here, too, while Phillips and Sony were already well-established. LG began with a rapid national roll-out, mass customisation and products adapted specifically for Indian markets. It also kept its dealers happy with a wide portfolio and allowed them to cut sweet deals. “Our success in India can be attributed to our ability to focus on empowering people, profit-driven market presence and being an open organisation, with just about all employees having access to the company’s finances,” says LG India’s MD, KR Kim. Today, with over Rs 7,500 crore in sales, LG leads in almost all the categories in consumer durables.

When Hyundai, with a name prone to mispronounciation and virtually no global heritage, entered India in 1998, it signed up Shah Rukh Khan to educate the consumers about the brand. Behind the scenes, the company resorted to extensive market studies and technical camps before coming up with its first offering, Santro, a hatchback with tall boy design. And it had chosen its market well, starting with the small car. To date, Hyundai has stayed true to its strategy and played by the conventional Indian market rules tailored to suit its specific targets.

Source: Scribd.com

Related posts:

• Case Study: L’Oreal Marketing Strategies in India
• Case Study of Maggi: Brand Extension and Repositioning in India
• Case Study: McDonalds Marketing Strategies
• Case Study: Marketing Strategies of IBM
• Case Study of Onida: Brand Analysis and Revival Strategies
• Case Study: Toyota Prius Marketing Strategies
• Case Study: Advertising Strategies of The Times of India
• Case Study: McDonald’s Business Strategies in India
• Case Study on Vodafone’s Re-Branding Strategies in India: Hutch to Vodafone
• Case Study of LG Electronics: Repositioning a Successful Brand

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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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• 4 Digital Marketing Case Studies for Rural India
• By Rahul Gadekar
• English , Growth Marketing

Article content :-

Internet users in rural India are around 227 million as per research firm Nielsen, and total India has 504 million active internet users.

Due to connectivity, quality of service and affordability in rural India, the numbers are increasing day by day, so the potential for brands to connect and engage has rise. Brands need to leverage Digital Marketing, connecting with the users in a way that make an impact through the channels used in digital.

Below are few Digital Marketing case studies of Rural India campaigns which we have executed for NETAFIM & Japfa

• NETAFIM India – Krishi Samvaad
• NETAFIM India – Farming Simplified
• Japfa India – Clean Farm Challenge
• Japfa India – COVID

Let’s understand each of them

1. NETAFIM India – Krishi Samvaad

NETAFIM is a global leader in irrigation solutions, their objective was to connect with the farmers and showcase the value of drip irrigation, so that the yield increases for different crops which they are planning.

We crafted a strategy that focused on communication different pieces related to crop including:

• Why drip irrigation for crop?
• Different types of techniques used in drip irrigation
• Less Water Wastage
• Less use of fertilisers

We communicated all these pieces by creating a social media property called as Krishi Samvaad

Krishi Samvaad property was a live content piece by Agronomist communicating different aspects including why drip, best practices, how to increase yield, technical aspects, save water etc for crops including Sugarcane, Ginger, Turmeric and Banana.

This property was broadcasted on social media in different languages including Marathi, Gujarathi, Kannada, Tamil and Telugu

Read detail case study here – NETAFIM India Krishi Samvaad Case Study

2. NETAFIM India – FlexNet

NETAFIM India wanted to launch FlexNet flexible pipes through digital, create awareness, showcase value proposition and wanted to drive traction for the product.

So in order to launch the product on digital, we crafted a communication campaign, #FarmingSimplified which focused on positioning the thought, now farming is simplified through FlexNet pipes and it allows more flexibility to farmers compared to traditional method of using pipes.

The campaign started with teasers raising questions

• Can farming become simpler?
• Can there be a cost-effective way to do farming?
• Can farming be more innovative?

Post teasers, we revealed the FlexNet film which communicated what value the product brings in, including performance, durability, flexibility, ease with connectors and low labour cost for entire irrigation system.

We further delayed a multi-lingual strategy to launch the product in different regions of India

Read detail case study here – NETAFIM India FlexNet Case Study

3. Japfa India – Clean Farm Challenge 

Japfa is a leading agro industrial company with a prime focus in poultry feed. If offers Poultry & Integration along with feed solutions globally. 

The objective of the campaign was to reach prospective poultry farmers and educate them on the benefits of poultry farming, enhance brand reach and drive engagement. 

So we crafted a digital marketing strategy which focused on communicated below pieces:

• Product Feed Portfolio
• Farmer Meets Coverage
• Clean Farm Challenge 

Clean Farm Challenge was one of the effective campaign we did to drive buzz and engagement. It was a challenge where farmers were asked to follow 5 simple biosecurity measures and share their videos on Facebook and WhatsApp. 

The campaign was launched with a film and promoted on social channels to drive traction, here is the film

Swacch Farm Challenge Participation Process

Read detail case study here – Japfa India Clean Farm Challenge Case Study

4. Japfa India COVID-19

The objective of the campaign was to assure and instill faith in customers that, “Consuming Chicken is Safe” during the COVID times

The strategy focused on content pillars including communicating quality & hygiene assurance and benefits of consuming chicken during COVID-19

Celebrating Japfa Heros 

We created videos which showcased hygiene & safety measures taken at Japfa’s manufacturing plant and bird grower farms, which highlighted Japfa COVID warriors who worked during the COVID times to serve the protein needs of the country through Chicken and Eggs. 

Read detail case study here – Japfa India COVID-19 Case Study

Stanford LEAD alumnus, 14+ years experience in Growth Marketing & Investor Marketing

Founder –  R Interactives  & R Academy

Raised $120mn for multiple investment funds

Mentor: Stanford SEED, Stanford LISA & Abu Dhabi SME Hub

Ex. Visiting Faculty – Symbiosis Institute of Business Management ( SIBM – MBA ) & Symbiosis Institute of Media & Communication (SIMC – MBA)

Stanford LEAD alumnus, 14+ years experience in Growth Marketing & Investor Marketing Founder -  R Interactives  & R Academy Raised $120mn for multiple investment funds Mentor: Stanford SEED, Stanford LISA & Abu Dhabi SME Hub Ex. Visiting Faculty - Symbiosis Institute of Business Management ( SIBM - MBA ) & Symbiosis Institute of Media & Communication (SIMC - MBA)