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Kentucky Fried Chicken

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Presentation on theme: "Kentucky Fried Chicken"— Presentation transcript:

FAST-FOOD CHAINS OF THE 1950S BY: KENNEDY GUERIN

Yum! China Case Study Analysis

Company Background KFC founded by Colonel Harland Sanders in 1952 is now owned by YUM brands and is one of the most popular chicken and food restaurant.

How culture food and fast food can both share the spotlight in the present and future.

Tricon Restaurants International: Globalization re-examined

Colonel Harland David Sanders

YUM! Brands Co. Faraz Ahmad Faraz Ahmad 55-9 YUM! Brand Facts: SSSSector: Services. IIIIndustry: Restaurants. OOOOwns: Pizza.

Yum! Brands, Inc. (YUM) by Amanda Fitzpatrick. Overview  Yum! Brands, Inc. is a “quick service” restaurant company  Operates restaurants in the U.S.,

Kentucky Fried Chicken Presentation by Filip Ondrák.

Global Brands KFC Founded 50 years ago as Kentucky Fried Chicken Today has ~ 5,000 U.S. restaurants; ~ 6,000 abroad 158 franchises in Indonesia, world’s.

PLEASE CONTACT THE FOOD SERVICE MANAGEMENT TEAM IF YOU HAVE ANY *Menu is subject to change without notice Come Try Our Chicken.

BY Huilin Zhu （ PPT maker ） Guojing Qiu. KFC pioneered Western-style fast food in mainland China when it opened its first outlet in Beijing in It.

Marketing of Food. Food Rules #11 – Avoid foods you see advertised on television.

Food Away From Home AG BM 102. Introduction ½ of food expenditures 1/3 of food Growing business.

Jordan Tenenbaum Section 609 September 29 th, 2007 Click to view last slide.

Kentucky Fried Chicken FINGERS LICKING GOOD! WHAT IS KENTUCKY FRIED CHICKEN? OUR PRODUCTS SIGNATURE SAUCES WORLD’S BEST SIDES THE SECRET RECIPE FOR KFC.

A Brief History of Fast Food

KFC's Explosive Growth in China Adam Burlison & David Meigs.

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With its distinctive spicy aroma and crunchy texture, KFC has become a global fast-food icon, delighting millions of people around the world with its delicious fried chicken and unmistakable flavor. Its philosophy is focused on offering its customers a unique and satisfying dining experience, based on the quality of its products and innovation in customer service. Talk more about this company with our KFC template, a fully customized design to illustrate presentations related to this international chain of fast food restaurants.

The best burgers are here to captivate the palate of your audience and make your presentation the best. Check out this new KFC template for PowerPoint, Google Slides and Canva, and be amazed with its varied slides created with the best images, illustrations and backgrounds of this great fast food restaurant chain. Bring the taste and success of this company in your presentation! Download this free educational input with a single click and customize it immediately with your ideas and information.

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55 Best Kfc-Themed Templates for PowerPoint & Google Slides

With over 6 million presentation templates available for you to choose from, crystalgraphics is the award-winning provider of the world’s largest collection of templates for powerpoint and google slides. so, take your time and look around. you’ll like what you see whether you want 1 great template or an ongoing subscription, we've got affordable purchasing options and 24/7 download access to fit your needs. thanks to our unbeatable combination of quality, selection and unique customization options, crystalgraphics is the company you can count on for your presentation enhancement needs. just ask any of our thousands of satisfied customers from virtually every leading company around the world. they love our products. we think you will, too" id="category_description">crystalgraphics creates templates designed to make even average presentations look incredible. below you’ll see thumbnail sized previews of the title slides of a few of our 55 best kfc templates for powerpoint and google slides. the text you’ll see in in those slides is just example text. the kfc-related image or video you’ll see in the background of each title slide is designed to help you set the stage for your kfc-related topics and it is included with that template. in addition to the title slides, each of our templates comes with 17 additional slide layouts that you can use to create an unlimited number of presentation slides with your own added text and images. and every template is available in both widescreen and standard formats. with over 6 million presentation templates available for you to choose from, crystalgraphics is the award-winning provider of the world’s largest collection of templates for powerpoint and google slides. so, take your time and look around. you’ll like what you see whether you want 1 great template or an ongoing subscription, we've got affordable purchasing options and 24/7 download access to fit your needs. thanks to our unbeatable combination of quality, selection and unique customization options, crystalgraphics is the company you can count on for your presentation enhancement needs. just ask any of our thousands of satisfied customers from virtually every leading company around the world. they love our products. we think you will, too.

Widescreen (16:9) Presentation Templates. Change size...

Presentation with moscow russia - circa september 2018 kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

PPT layouts enhanced with moscow russia - circa september 2018 kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

Slides featuring moscow russia - circa september 2018 interior shot of a kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

Presentation having moscow russia - circa september 2018 interior shot of a kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken background

Presentation theme enhanced with moscow russia - circa september 2018 interior shot of a kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

Presentation theme with moscow russia - circa september 2018 interior shot of a kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

Slide set featuring singapore - circa april 2019 interior shot of kfc restaurant in singapore kentucky fried chicken is an american fast food restaurant chain

Presentation design consisting of moscow russia - circa may 2019 a typical sales area at kfc restaurant in moscow

Slide deck with hong kong china - circa february 2019 sales area at kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain

PPT theme with tokyo japan - april 3 2015 kfc restaurant sign kfc is an american fast food restaurant chain

Slide deck consisting of dusseldorf germany - circa october 2018 kfc restaurant in dusseldorf airport kfc is an american fast food restaurant chain that specializes in fried chicken

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PPT theme featuring hong kong - circa january 2016 kfc restaurant in hong kong kentucky fried chicken or simply kfc is a fast food restaurant chain that specializes in fried chicken background

Presentation with hong kong - circa january 2016 kfc restaurant in hong kong kentucky fried chicken or simply kfc is a fast food restaurant chain that specializes in fried chicken

PPT theme consisting of dusseldorf germany - circa september 2018 kfc restaurant in dusseldorf airport kfc is an american fast food restaurant chain that specializes in fried chicken

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PPT layouts having dusseldorf germany - circa september 2018 kfc restaurant in dusseldorf airport kfc is an american fast food restaurant chain that specializes in fried chicken

PPT layouts featuring dusseldorf germany - circa october 2018 kfc restaurant in dusseldorf airport kfc is an american fast food restaurant chain that specializes in fried chicken

Slide deck with dusseldorf germany - circa september 2018 kfc restaurant in dusseldorf airport kfc is an american fast food restaurant chain that specializes in fried chicken

Slides enhanced with moscow russia - circa september 2018 kfc in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

Theme having moscow russia - circa september 2018 counter service in kfc restaurant kfc is an american fast food restaurant chain that specializes in fried chicken

PPT theme enhanced with moscow russia - circa september 2018 counter service in kfc restaurant kfc is an american fast food restaurant chain that specializes in fried chicken background

PPT theme with moscow russia - circa september 2018 kfc in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

PPT theme having moscow russia - circa september 2018 kfc in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

PPT theme enhanced with hong kong china - circa february 2019 close up shot of kfc sign at kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain

Slide deck having singapore - circa april 2019 sales area at kfc restaurant in singapore kentucky fried chicken is an american fast food restaurant chain background

PPT theme consisting of singapore - circa april 2019 sales area at kfc restaurant in singapore kentucky fried chicken is an american fast food restaurant chain backdrop

Slide set consisting of singapore - circa april 2019 self ordering kiosks at kfc restaurant in singapore kentucky fried chicken is an american fast food restaurant chain

PPT theme with moscow russia - circa september 2018 interior shot of a kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken

Slides enhanced with moscow russia - circa september 2018 interior shot of a kfc restaurant in moscow kfc is an american fast food restaurant chain that specializes in fried chicken background

Slide set consisting of hong kong china - circa february 2019 sales area at kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain

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Presentation theme consisting of hong kong china - circa february 2019 colonel sander portrait seen in kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain

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PPT theme featuring hong kong china - circa february 2019 interior shot of kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain

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Presentation design consisting of hong kong china - circa february 2019 self service kiosks at kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain background

Presentation design with hong kong china - circa february 2019 interior shot of kentucky fried chicken restaurant in hong kong kfc is an american fast food restaurant chain

More kfc templates for powerpoint and google slides:.

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Oct 02, 2014

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team member ： 刘丹 ，李玲芳， 石阿玲，罗燕香， 周洁，易娇. company introduction. history. business model. business model. international franchising. KFC. development in China. company introduction. KFC. Name ： 罗燕香. headquarter ： America Time of establishment ： 1952 scope of business ：

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Presentation Transcript

team member： 刘丹 ，李玲芳， 石阿玲，罗燕香， 周洁，易娇 company introduction history business model business model international franchising KFC development in China

company introduction KFC Name： 罗燕香

headquarter：America Time of establishment： 1952 scope of business ： Western fast food Nature of Business： International franchising Company Slogan： We Do Chicken Right KFC---Kentucky Fried Chicken

KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original Recipe, Extra Crispy, Kentucky Grilled Chickenand Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.

Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.

KFC'S SLOGAN Life is so rich in beauty 生活如此多娇

1952 1991 1978 1997 1991 today KFC'S LOGO

Social Diversity Colonel’s Scholars Supplier Code of Conduct Packaging and the Environment Social Responsibility Animal Welfare Program

Business philosophy • KFC's business philosophy is to constantly introduce new products or sales product repackaging will ever, for early adopters to gain profit.

Restaurant category • Expensive restaurants：the item's price is higher than the "original price" around 10% • Cheap restaurants：All coupon printed on the "original price" are "cheap restaurant" prices

founder--Colonel Harland Sanders Harland Sanders holds a variety of jobs including: farm hand, streetcar conductor, army private in Cuba, blacksmith's helper, railyard fireman, insurance salesman, tire salesman and service station operator for Standard Oil. 9/9/1890Harland Sandersis born just outside Henryville, Indiana. 1949Sanders marries Claudia Price.

history KFC Name：易娇

1952 The Colonel begins actively franchisinghis chickenbusiness by traveling fromtown to town and cooking batches ofchicken for restaurant owners and employees

1955 Sandersdecides to go on the road to sell his Secret Recipe to restaurants.

1957Kentucky Fried Chicken first sold in buckets

1960 The Colonel's hard work on the roadbegins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada.

1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England.

1966The Kentucky Fried Chicken Corporation goes public.

1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.

1971 More than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Corporation.

1979KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion.

1982 Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. (now RJR Nabisco, Inc.)

2006 More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually in more than 80 countries and territories around the world.

2008The Colonel has a new look! KFC updates one of the most recognized, respected and beloved brand icons with a new logo.

operating mode Name: 石阿玲

1 2 3 4 5 6 Implementinglocalizationstrategies Implementation of standardization system Development of chain-store operation Establishment of enterprise culture Strengthen staff training Build chain security system KFC'S OPERATING MODE

Implementinglocalizationstrategies • Talent localization • Products localization • Supplier localization • Health concepts localization • Corporate image localization 28/10

Benefits: For example, KFC avoid climate sickness and cultural differencesthrough effective use of localization strategy, China's economic, regulatory and institutional aspects of the disorder in China.

Implementation of standardization system • Food quality standardization • Service quality standards • Dining environment standardization • Standardization of system of unannounced visits 30/10

Benefits: KFC's food quality and service quality is widely known by consumers in China which as " the regular patrons of the customer" brand

Establishment of enterprise culture • the restaurant manager first • the team cooperation • encourage advanced, recognize excellence 32/10

Benefits: KFC paying attention to the use of enterprise culture unified the principle of management of the company, to enhance the team cohesion

Strengthen staff training • Seeking to adapt to the needs of the enter-prise employees • Education and training • Performance review 34/10

Benefits：Through to the employees in strengthening and training to improve performance and improve enterprise integrated ability

Build chain security system Completedevelopment strategy The scientificdevelopment system The scientificdevelopmenttools

Positioning cooking chicken experts, and standardized services Franchise and benefits sharing Capturing big city and accurate location 1 2 3 KFC'S marketing strategy

business circle of partition and choice Capturing big city and accurate location measurement and choice of gather point guest

Elegant environment Positioning cooking chicken experts, and s tandardized services Great quality Considerate service

client-side order order mode Telephone ordert Online order Counter order

KFC offers a variety of order mode, can satisfy the needs of a variety of people life style, and improve it's performance. 41/10

KCF----International's official website

KFC----China offical website

product presentation Name：周洁

1 2 3 KFC'S products e-commerce and KFC KFC VS Mcdonald

products item • side item • Meal • Bucket • Snack • Set meal • Dessert and Drink • Kid's Meal • Vreakfast

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