target market examples business plan

Small Business Trends

What is a target market and how to pick one (examples and template included).

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales.

In this guide, we’ll explore what a target market is, how to define one, and why it’s so important. Let’s get started!

Table of Contents

What is Target Marketing?

Target marketing is indeed a crucial strategy for businesses, particularly for small businesses aiming to maximize their reach and resources. It helps them to hone in on potential customers who are most likely to be interested in their offerings and tailor their messages to those individuals.

Below are some key points about target marketing:

• Specific Focus : Target marketing allows businesses to focus on a specific demographic or set of customers. This focus could be based on age, gender, income, geographic location, interests, behaviors, or a combination of these factors.
• Efficient Resource Utilization : By focusing on a specific target market, businesses can use their resources more efficiently. This helps reduce wastage of resources on marketing efforts that reach people unlikely to purchase their product or service.
• Tailored Marketing and Sales Strategies : Businesses can customize their marketing and sales strategies to meet the specific needs and wants of their target market. This customization leads to more engaging, relevant, and effective messaging.
• Enhanced Customer Relationship : With a well-defined target market, businesses can build stronger relationships with customers by better understanding their needs, preferences, and behaviors. This understanding helps businesses to offer improved customer service and foster customer loyalty.
• Increased Sales and Profits : By targeting those most likely to buy their products or services, businesses can increase sales and, subsequently, profits. Target marketing often leads to higher conversion rates since the marketing efforts are directed towards individuals with a pre-existing interest or need for the product or service.

In conclusion, target marketing is a strategic approach to ensure your business is connecting with the right customers. It can lead to increased sales, more efficient use of marketing resources, and improved customer relationships, all of which are essential for a thriving business.

Before you start a business, it’s also important to write a business plan that includes a personal brand statement and a vision statement to clearly define your goals and objectives.

How to Define Your Target Market

Creating a marketing strategy for your business begins with defining your primary target market.

Knowing who your ideal customer is and understanding their needs and wants is essential for creating an effective plan. Here’s how to define your target market in six simple steps:

1. Conduct Market Research

Start by researching your potential customers to learn more about them. Target market research includes collecting data on demographics, interests, preferences, and purchasing habits. Doing so will help you create a profile of your ideal customer.

2. Define Your Unique Selling Proposition (USP)

Your USP is what differentiates your product or service from competitors and should be tailored to meet the needs of your target market. By clearly defining your USP, you can create a compelling marketing message that resonates with potential customers.

3. Analyze Your Competition

Once you understand the needs of your audience, take a look at what competitors are doing to determine which strategies may be most effective for reaching them. Analyzing the competition will help you determine the best approach for engaging your target market.

4. Segment Your Market

Break down the larger population into smaller market segments based on characteristics such as location, age, gender, education level, income level, and interests. This will help you identify small groups of people with similar interests and needs. By segmenting your market, you can create more targeted campaigns, which will lead to higher conversion rates.

5. Determine Personas

Create personas, which are fictional characters that represent each distinct market segment, so you can get a better understanding of how best to reach them with content that resonates with this specific audience. Doing so will help you create a more tailored message that is sure to resonate with potential customers.

6. Refine Your Strategy

Based on the insights you have gathered in Steps 1-5, refine your overall marketing strategy to best cater to each segment of customers. Things you can refine include messaging, promotions and pricing, content, and channels of distribution.

For instance, a health food company initially struggled with broad marketing efforts. By conducting thorough market research and customer interviews, they redefined their target market to health-conscious consumers aged 25-40, leading to a more focused marketing strategy and a subsequent increase in sales. This example illustrates the practical steps and positive outcomes of accurately defining a target market.

Defining Your Target Market Template

Defining your target market is essential for developing effective marketing strategies and reaching the right customers.

A template can be a useful tool in this process, as it helps to organize and structure the information you gather about your target market.

The template below is designed to guide you through the process of defining your target market and includes prompts for important information such as demographics, behaviors, and pain points.

Target Market Template:

1. Demographics:

• Income level
• Education level

2. Behaviors:

• Purchase habits
• Brand loyalty
• Media consumption
• Hobbies and interests

3. Pain Points and Needs:

• What are the problems or pain points that your target market is facing?
• What are their needs and desires?
• How can your product or service address these pain points and needs?

4. Goals and Objectives:

• What are the goals and objectives of your target market?
• How can your product or service help them achieve these goals and objectives?

5. Unique value proposition:

• What unique value does your product or service offer to your target market?
• How does it stand out from competitors?

6. Other relevant information:

• Include any other information that might be useful in defining your target market.

Why Knowing Your Target Market is So Important for Your Marketing Strategy

Understanding a specific target market is essential for any business to create an effective marketing strategy.

Without a proper understanding of the needs and wants of your target audience, it’s nearly impossible to craft a message that will resonate and result in sales.

Below are five reasons why knowing your target market is so important for your marketing strategy:

• Increased Reach – By targeting a specific group of people, you gain access to an audience who may not have been aware of your business or product in the past. This allows you to reach more potential customers and build a larger customer base.
• Cost Savings – More precise targeting means fewer wasted impressions, resulting in lower costs and higher returns on investment (ROI). Over the long term, this can result in significant savings for your business.
• Improved Engagement – Knowing your target market enables you to craft content tailored specifically to their interests and needs, which leads to improved engagement rates with potential customers. So, not only are you reaching more people, but they are paying more attention to your message.
• Targeted Promotion – You can use highly targeted promotions to strategically reach out to a select group of individuals and incentivize them to purchase from you. This can lead to higher sales and help you stand out from the competition.
• Better Conversion Rates – Understanding the wants and needs of your target audience increases the chances that they will convert into paying customers. The better the understanding of your target market, the better the chance for success.

Consider the case of a startup that failed to identify its target market correctly, leading to ineffective marketing strategies and eventual business closure. Conversely, a successful enterprise, by understanding its target market’s needs, was able to tailor its products, pricing, and promotions, resulting in increased market share and customer loyalty.

These real-world scenarios underscore the importance of target market identification as a cornerstone of business strategy, significantly influencing marketing effectiveness, customer engagement, and overall business success.

Target Market Segmentation

Target market segmentation is the practice of understanding and categorizing potential customers into distinct groups. This helps businesses better meet their customer’s needs by focusing on specific types of consumers and creating tailored campaigns that will resonate with them.

Take, for example, a clothing brand using psychographic segmentation to target fashion-forward young adults who prioritize sustainability. This approach enabled them to craft a resonant marketing message.

In contrast, demographic segmentation might involve a tech company focusing on middle-aged professionals for a new productivity tool, considering their occupation and income levels.

These instances show how different segmentation strategies can be applied to pinpoint the most receptive audience for specific products or services.

Psychographic Segmentation

Psychographic segmentation looks at lifestyle, attitudes, values, and opinions to segment an audience.

Through psychographic segmentation, you can develop a more personalized connection with your customers by crafting messages that fit their unique tastes, values, and interests.

Demographic Segmentation

A demographic target market is a group of consumers who share similar characteristics such as age group, gender, income, education, and occupation.

This type of target market is defined by measurable and observable characteristics.

For example, a business might target young professionals with a high disposable income and a college education.

Geographic Target Market

A geographic target market is defined by the consumer’s location. This type of target market focuses on reaching consumers in a specific geographic area.

For example, a business might target consumers in a specific city or state.

Firmographic Segmentation

Firmographic segmentation focuses on analyzing data about businesses to uncover insights about their strengths and weaknesses in order to reach the right buyers in a B2B setting.

Using firmographics allows marketers to understand which businesses are most likely interested in their products or services before they ever make contact.

A car rental business , for example, might target business travelers who frequently rent cars for work-related trips.

Behavioral Segmentation

Behavioral segmentation looks at how consumers interact with products and services, and their decisions to purchase or not purchase things based on past experiences, preferences, brand associations, and more.

By understanding behavior patterns marketers can craft messages that speak directly to the customer’s wants or needs.

Types of Target Markets

There are many ways to segment a target market, and the type of target market you choose will largely depend on your industry, product or service offering, and overall marketing goals.

Here are some of the most common types of target markets:

B2B (Business-to-Business) is an industry term used to describe companies that sell products or services to other businesses rather than individual consumers.

Examples include computer hardware manufacturers selling to corporate IT departments, accounting firms providing services to other businesses, and software developers creating programs for sale to other companies.

B2C (Business-to-Consumer) is a type of transaction where businesses sell their products directly to consumers, such as grocery stores selling food or clothing retailers selling apparel.

This type of targeting requires an understanding of consumer needs and preferences when crafting campaigns and messages that speak directly to the customer.

Niche Markets

A niche market is a smaller segment within a larger target market. This can be based on demographics, lifestyle choices, interests, or any other factor that defines a subset of customers who share common attributes.

Knowing your niche market can help you create more targeted ads and better understand the specific needs and wants of potential customers within that group.

How Big Should a Target Market be?

The ideal size of a target market depends on the type of product or service being offered and the goals of the business.

Generally, the larger the target market, the greater reach your campaign will have but it can also limit a business’s ability to customize messages to fit its audience.

Having too narrow of a focus when it comes to targeting can result in a lack of engagement from potential customers who could benefit from using your product.

It is important for businesses to find a balance between reach and specificity to maximize their results.

Target Market Examples

When it comes to identifying and reaching your target market, it can be helpful to look at examples of how other companies have done it. Here are four examples of companies and their target markets:

Starbucks Target Market

Starbucks , the coffee giant, targets a wide range of consumers, including busy professionals, college students, and older adults.

They focus on providing a convenient and comfortable experience for their customers, with a wide variety of coffee and food options.

Starbucks locations are often found in high-traffic areas such as downtown business districts, university campuses, and suburban shopping centers.

Their target market is also characterized by consumers who are willing to pay a premium for high-quality coffee and an inviting atmosphere.

Nike Target Market

Nike , the sportswear giant, targets consumers who are active and value fitness and healthy living.

They focus on providing high-performance athletic apparel and footwear for a wide range of sports and activities.

Nike’s target market includes serious athletes, fitness enthusiasts, and casual athletes who want to look and feel good while they exercise.

The company also targets youth and urban culture and often collaborates with popular athletes and fashion designers.

Tesla Target Market

Tesla, the electric vehicle manufacturer, targets consumers who are environmentally conscious and value innovation and technology.

They focus on providing electric vehicles and energy solutions that are sustainable and efficient.

Tesla’s target market includes early adopters of technology, consumers looking for an alternative to traditional gasoline vehicles, and individuals who are willing to pay a premium for a high-performance electric car.

Disney Target Market

Disney , the entertainment giant, targets families and children with a focus on creating magical experiences.

They offer a wide range of entertainment options, including theme parks, cruises, movies, and television shows.

Disney’s target market includes families with children, grandparents, and adults who are young at heart.

They also target consumers who are willing to pay for the Disney brand experience and for the memories that come with it.

Target Marketing Strategies

Developing effective target marketing strategies can help you reach the right customers and increase your return on investment. Here are five target marketing strategies to consider:

• Segmenting the market: Segmenting the market involves dividing the market into smaller groups of customers with similar characteristics. This allows you to create specific marketing strategies for each segment, increasing the chances of reaching the right customers.
• Creating buyer personas: A buyer persona is a fictional representation of your ideal customer. Creating buyer personas can help you understand the needs, wants, and pain points of your target market, and tailor your marketing messages accordingly.
• Developing a unique value proposition: A unique value proposition (UVP) is a statement that communicates the unique benefits of your product or service. Developing a UVP can help you stand out from the competition and attract the right customers.
• Using data and analytics: Data and analytics can help you better understand your target market and develop effective marketing strategies. This can include things like analyzing customer data, tracking website traffic, and monitoring social media metrics as part of a social media marketing strategy.
• Test and optimize: Once you have identified your target market and developed your marketing strategies, it’s important to test and optimize them based on the results. This can include A/B testing your messaging, testing different ad formats, and experimenting with different marketing channels.

What is a target market?

As many quality marketing courses teach, a target market is a specific group of consumers that a business or organization aims to reach with its marketing efforts.

It is defined by characteristics such as demographics, behaviors, pain points, and needs. It helps businesses to understand the needs and wants of their potential customers and create products, services, and marketing strategies that meet those needs.

Can you have multiple target markets?

Yes, it is possible to have multiple target markets. Companies often segment their customer base into multiple target markets in order to design and deliver messages that are more tailored to each one.

It’s important to find the right balance between reach and specificity when attempting to market effectively across multiple target markets.

How do I answer the question ‘What is your target market’?

When asked ‘What is your target market?’, you can respond with an explanation of the type of customers who are most likely to purchase your product or service.

This could include demographic information such as age, gender, income level, and geographic location, and/or psychographic information such as values, interests, lifestyle choices, or preferences.

You may wish to also provide examples of how you identify and target these segments in your marketing campaigns.

What are the 3 common target markets?

The 3 most common target markets are demographic segmentation, geographic segmentation, and psychographic segmentation. Demographic segmentation involves targeting customers based on their age, gender, income level, and other demographic information.

Geographic segmentation involves targeting customers based on where they live, such as by country or city. Psychographic segmentation involves targeting customers based on brand values alignment, interests, lifestyle choices, or preferences.

How detailed should a target market be? What is the purpose of a target market?

A target market should be as detailed as possible in order to ensure that it accurately reflects your ideal customer. The purpose of a target market is to identify the most likely customers for your product or service so that you can create effective and efficient marketing campaigns.

By focusing on this audience, you can make sure that you are reaching the right people with the right message to better engage them and increase your chances of conversion.

What is the difference between target market and target audience?

The difference between a target market and a target audience is that a target market is the group of potential customers that your company is aiming to reach, while a target audience is the people who are most likely to purchase your product or service.

A target market may include multiple different audiences, for example, young adults and retirees, while target audiences will be focused on one particular segment.

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How to Write a Business Plan: Target Market Analysis

The Business Plan and the Importance of Defining Your Target Market

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

Conducting a Market Analysis

Polling your target market, writing the market analysis, online tools for market research, u.s. online market research sources, canadian online market research, local sources of market research, doing your own market research.

 Creative Commons CC0

The market analysis is basically the target market section of your business plan . It is a thorough examination of the ideal people to whom you intend to sell your products or services.  

Even if you intend on selling a product or service only in your community, you won't be selling that service to everyone who lives there. Knowing exactly what type(s) of people might be interested in buying your product or service and how many of them reside in your projected area or region is fundamental in creating your market analysis.

Once target market data has been established, you'll also work on sales projections within specific time frames, as well as how prospective sales might be affected by trends and policies.

Research is key and cornerstone of any solid  business plan .

Don't Skip This Step!

Don't skip market research; otherwise, you could end up starting a business that doesn't have a paying market.

Use these general terms as linchpins in research data for the market analysis section of your business plan, and to identify your target market:

But don't stop here. To succinctly define your target market, poll or survey members of your prospective clients or customers to ask specific questions directly related to your products or services. For instance, if you plan to sell computer-related services, ask questions relating to the number of computing devices your prospective customers own and how often they require servicing. If you plan on selling garden furniture and accessories, ask what kinds of garden furniture or accessories your potential customers have bought in the past, how often, and what they expect to buy within the next one, three, and five years.

Answers to these and other questions related to your market are to help you understand your market potential.

The goal of the information you collect is to help you project how much of your product or service you'll be able to sell. Review these important questions you need to try to answer using the data you collect:

• What proportion of your target market has used a product similar to yours before?
• How much of your product or service might your target market buy? (Estimate this in gross sales and/or in units of product/service sold.)
• What proportion of your target market might be repeat customers?
• How might your target market be affected by demographic shifts?
• How might your target market be affected by economic events (e.g. a local mill closing or a big-box retailer opening locally)?
• How might your target market be affected by larger socio-economic trends?
• How might your target market be affected by government policies (e.g. new bylaws or changes in taxes)?

One purpose of the market analysis is to ensure you have a viable business idea.

Find Your Buying Market

Use your market research to make sure people don't just like your business idea, but they're also willing to pay for it.

If you have information suggesting that you have a large enough market to sustain your business goals, write the market analysis in the form of several short paragraphs using appropriate headings for each. If you have several target markets, you may want to number each. 

Sections of your market analysis should include:

• Industry Description and Outlook
• Target Market
• Market Research Results
• Competitive Analysis

Remember to properly cite your sources of information within the body of your market analysis as you write it. You and other readers of your business plan, such as potential investors, will need to know the sources of the statistics or opinions that you've gathered.

There are several online resources to learn if your business idea is something worth pursing, including:

• Keyword searches can give you an overall sense of potential demand for your product or service based on the number of searches.
• Google Trends analysis can tell you how the number of searches has changed over time.
• Social media campaigns can give you an indication of the potential customer interest in your business idea.

The U.S. Small Business Administration (SBA) has information on doing your market research and analysis , as well as a list of free small business data and trends resources you can use to conduct your research. Consider these sources for data collection:

• SBA  Business Data and Statistics  
• The U.S. Census Bureau maintains a huge database of demographic information that is searchable by state, county, city/town, or zip code using its census data tool . Community, housing, economic, and population surveys are also available.
• The U.S. Department of Commerce Bureau of Economic Analysis (BEA) has extensive statistics on the economy including consumer income/spending/consumption, business activity, GDP, and more, all of which are searchable by location.

The Government of Canada offers a guide on doing market research and tips for understanding the data you collect. Canadian data resources include:

• Statistics Canada  offers demographic and economic data.
• The  Business Development Bank of Canada (BDC)  offers market research and consulting with industry experts.
• The Canada Business Network provides business information to entrepreneurs by province/territory, including market research data.

There are also a great many local resources for building target market information to explore, including:

• Local library
• Local Chamber of Commerce
• Board of Trade
• Economic Development Centre
• Local government agent's office
• Provincial business ministry
• Local phone book

All of these will have information helpful in defining your target market and providing insights into trends.

The above resources are secondary sources of information, in which others have collected and compiled the data. To get specific information about your business, consider conducting your own market research . For instance, you might want to design a questionnaire and survey your target market to learn more about their habits and preferences relating to your product or service.

Market research is time-consuming but is an important step in affording your business plan validity. If you don't have the time or the research skills to thoroughly define your target market yourself, hiring a person or firm to do the research for you can be a wise investment.​

Small Business Administration. " Market Research and Competitive Analysis. " Accessed Jan. 13, 2020.

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What Is a Target Market?

• Defining a Product's Target Market
• 4 Target Markets

Why Are Target Markets Important?

What are market segments, target market and product sales.

• Target Market FAQs

The Bottom Line

• Marketing Essentials

Target Market: Definition, Purpose, Examples, Market Segments

Investopedia / Mira Norian

A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle.

Identifying the target market is a key part of the decision-making process when a company designs, packages, and advertises its product.

Key Takeaways

• A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service.
• Identifying the target market is important in the development and implementation of a successful marketing plan for any new product.
• The target market also can inform a product's specifications, packaging, and distribution.

How Do I Define My Product's Target Market?

Part of creating a new product is envisioning the consumers who will want it.

A new product must satisfy a need or solve a problem, or both. That need or problem is probably not universal unless it reaches the level of indoor plumbing. More likely, it is needed by a subset of consumers, such as environmentally-conscious vegetarians, or science nerds, or outdoor enthusiasts. It may appeal to a teenager or a middle-aged professional, a bargain-hunter or a snob.

Envisioning your likely target market is part of the process of creating and refining a product, and informs decisions about its packaging, marketing, and placement.

What Are the 4 Target Markets?

Market researchers use activity, interest, and opinion (AIO) surveys to construct psychographic profiles of their target customers. Marketing professionals divide consumers into four major segments:

Demographic: These are the main characteristics that define your target market. Everyone can be identified as belonging to a specific age group, income level, gender, occupation, and education level.

Geographic: This segment is increasingly relevant in the era of globalization. Regional preferences need to be taken into account.

Psychographic: This segment goes beyond the basics of demographics to consider lifestyle, attitudes, interests, and values.

Behavioral: This is the one segment that relies on research into the decisions of a company's current customers. New products may be introduced based on research into the proven appeal of past products.

What Is an Example of a Target Market?

Each of the four target markets can be used to consider who the customer for a new product is.

For example, there are an estimated 100,000 Italian restaurants in the U.S. Clearly, they have enormous appeal.

But a corner pizza joint might appeal mostly, although by no means entirely, to a younger and more budget-conscious consumer, while an old-fashioned white tablecloth place might be dominated by older folks and families who live in the neighborhood. Meanwhile, a newer place down the street might cater to an upscale and trend-conscious crowd who will travel a good distance for the restaurant's innovative menu and fancy wine list.

In each successful case, a savvy business person has consciously considered the ideal target market for the restaurant and has tweaked the menu, decor, and advertising strategy to appeal to that market.

Few products today are designed to appeal to absolutely everyone. The Aveda Rosemary Mint Bath Bar, available for $26 a bar at Aveda beauty stores, is marketed to the upscale and eco-conscious woman who will pay extra for quality. Cle de Peau Beaute Synactif Soap retails for $110 a bar and is marketed to wealthy, fashion-conscious women who are willing to pay a premium for a luxury product. An eight-pack of Dial soap costs $12 at CVS, and it is known to get the job done.

Part of the success of selling a good or service is knowing to whom it will appeal and who will ultimately buy it. Its user base can grow over time through additional marketing, advertising, and word of mouth.

That's why businesses spend a lot of time and money in defining their initial target markets, and why they follow through with special offers, social media campaigns , and specialized advertising.

Dividing a target market into segments means grouping the population according to the key characteristics that drive their spending decisions. Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location.

Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.

For example, people who fall into a higher income bracket may be more likely to buy specialty coffee from Starbucks instead of Dunkin' Donuts. The parent companies of both of these brands need to know that in order to decide where to locate their stores, where to stock their products, and where to advertise their brand.

A business may have more than one target market—a primary target market, which is the main focus, and a secondary target market, which is smaller but has growth potential. Toy commercials are targeted directly to children. Their parents are the secondary market.

Identifying the target market is an essential part of a product development plan, along with manufacturing, distribution, price, and promotion planning. The target market determines significant factors about the product itself. A company may tweak certain aspects of a product, such as the amount of sugar in a soft drink or the style of the packaging, so that it appeals more to consumers in its target group.

As a company’s product sales grow, it may expand its target market internationally. International expansion allows a company to reach a broader subset of its target market in other regions of the world.

In addition to international expansion, a company may find its domestic target market expands as its products gain more traction in the marketplace. Expanding a product's target market is a revenue opportunity worth pursuing.

How Detailed Should a Target Market Be?

It depends. Broadly speaking, a product may be designed for a mass market or a niche market, and a niche market can be a very small group indeed, especially in a product's early introductory phase.

Some carbonated beverages aim for a practically universal market. Coca-Cola had to branch out to 200 markets abroad to continue growing its customer base. Gatorade is owned by Pepsi Cola, but the brand is positioned as a drink for athletes. The soda brand Poppi, which is branded as a healthy, sparkling, prebiotic soda with real fruit juice, gut health, and immunity benefits, is clearly aimed at a younger, healthier, and more trend-conscious target market.

Consider a casual apparel company that is working to build its distribution channels abroad. In order to determine where its apparel will be most successful, it conducts some research to identify its primary target market. It discovers that the people most likely to buy their products are middle-class women between the ages of 35 and 55 who live in cold climates.

It's reasonable for the company to focus its advertising efforts on northern European websites that have a strong female audience.

But first, the company may consider how its apparel can be most attractive to that target market. It may revise its styles and colors and tweak its advertising strategy to optimize its appeal to this new prospective market.

What Is the Purpose of a Target Market?

A target market defines a product as well as vice versa.

Once a target market is identified, it can influence a product's design, packaging, price, promotion, and distribution.

A product aimed at men won't be packaged in pink plastic. A luxury cosmetic won't be sold in a pharmacy. An expensive pair of shoes comes with a branded cloth drawstring bag as well as a shoebox. All of those factors are signals to the target audience that they have found the right product.

Identifying the target market is part of the process of creating and refining a new product.

A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.

National Geographic. " How Italian Cuisine Became as American as Apple Pie ."

Aveda. " Rosemary Mint Bath Bar ."

Cle de Peau. " Synactif Soap ."

CVS. " Dial Antibacterial Deodorant Bar Soap, White ."

Coca-Cola Australia. " Coca-Cola: From Start-Up to Global Enterprise ."

Pepsico Partners. " Gatorade ."

DrinkPoppi. " Home ."

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