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Wix website builder review 2024: should you build a site on Wix?

Our research

Written and reviewed by:.

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• Website Features 4.9
• Design Functionality 4.4
• Value for money 3.4
• Help and support 4.8
• Customer Score 4.8
• Ease of Use 4.4
• Wix is simple to use , even if you’ve never created a website before
• Hundreds of professional-looking templates mean you can create an impressive website with ease
• An AI assistant tool can build you a website in minutes
• You can customise elements intuitively , adding your own logo, text and imagery, and choose which template pages to keep or add
• Wix is a great ecommerce platform for building an online store, letting you manage inventory and track sales all within the platform
• Pricing plans are competitive , and you can build a simple business site for under £100 per year

Based on our extensive testing, Wix is the best web builder for creating a business website. Whether you need to build a mouth-watering restaurant website, an online store that can drive huge sales, or simply a professional-looking landing page or two that describes your business and how to get in touch, you’ll find a Wix template ready-to-go.

As well as some brilliant designs and helpful features to get you started (even as a novice) there are plenty of powerful add-ons and tools under the hood. On top of this, the affordable Wix pricing plans mean you can create and run a business site for under £100 per year.

Wix is incredibly easy to use, and in our extensive testing, we sought feedback from novices to building websites, who – reassuringly – got on comfortably with the Wix platform. This makes it perfect for small business owners that don’t have time to learn complex code when designing their website.

To help you figure out whether Wix meets your needs, this review will take an honest look at the pros and cons of using Wix to create small business websites, as well as what it would cost you.

Creating a site with Wix: Startups.co.uk video overview:

This Wix website builder review will cover:

• What's it like building a website with Wix?
• How much does Wix cost?

How easy to use is Wix?

• Wix website features

Wix versus key competitors

• How did we evaluate Wix web builder for small businesses?
• Wix web builder review: The verdict

What’s it like building a website with Wix?

• Huge number of templates: 800+ including multiple ready-made templates for various industries
• Easy-to-use website builder: Drag-and-drop interface with no coding required, ideal for beginners.
• Mobile-friendly design: Ensures your website looks great and functions smoothly on all devices, crucial for reaching a mobile audience.
• Built-in SEO tools: Helps improve your website’s search engine ranking for better online visibility.
• App Market: Wide range of apps to add various functionalities like forms, bookings, email marketing, and more.
• AI-powered content creation : Generate headlines, descriptions, and short product descriptions to save time and effort.
• Blog features: Create and manage a blog to share news, updates, and engage with your audience.
• Image & video editing tools: Edit photos and videos directly within the builder, eliminating the need for external software.

If you’re looking to create a business website, you’ve already likely got a challenge on your hands: you’re busy running the business itself. This is why Wix is such a tremendous tool for business users – its huge range of professional looking templates, and its effective setup process that’s supported by a smart AI tool, mean you can genuinely be looking at the outline of a professional website in minutes .

Wix is streets ahead of most of its competitors when it comes to the range of templates it offers, and how easy it is to then customise the design, layout, text and imagery after the initial template is set up for you.

There are over 800 templates (more than any other web builder) that cover all of these industries:

• Art and culture
• Animals and pets
• Design and photography
• Electronics
• Education and books
• Business and services
• Cars and motorcycles
• Sports, outdoors and travel
• Fashion and beauty
• Food and restaurants
• Home and family
• Entertainment, games and nightlife
• Holidays, gifts and flowers

So, whether your business provides perfect paving or maintains magnificent motors, you’ll find the perfect template for your small business needs. Once you’ve picked one, you then use Wix’s intuitive drag-and-drop interface to customise almost every aspect of it – adding your own text and images, moving elements, and changing fonts and colours to really make it your own.

Another standout feature is the extremely useful preview tool, which lets you quickly and easily see how your customers will experience your website. Wix also looks very similar on the backend to the frontend, making it super efficient for you to edit your website with zero fuss.

This is in contrast to many of its competitors, WordPress.com included, which frustratingly looks different on the backend to the frontend – meaning you have to keep previewing your website every time you add an element to make sure it fits

A warning on being locked to your chosen template

Once you’ve picked a template and edited it, you’re basically stuck with it. The only way to change it is to create a new website, which means rebranding your business’s online presence is a lot of work on Wix.

Other web builders (most notably Squarespace) don’t impose this restriction, so it’s definitely worth bearing in mind if you think you might want to change your site design in the near future.

How much does it cost to build a website with Wix?

• Low cost plans:  from £7.50 per month, excluding discounts – the Light plan will suit very small, basic business sites only
• Free plan to be avoided:  business users should avoid the Free Wix plan, as it covers your website with Wix adverts and doesn’t let you use a custom domain address.
• Core plan : ideal for most business site needs, including smaller online stores, and just £14 per month
• Business plan : at £20 per month, this is a great plan for growing businesses and the minimum plan you’d need to consider for creating a large online store
• Extra charges: the above prices are a monthly cost, based on an annual payment; you will need to budget extra for purchasing a domain and hosting your website, which can be done through Wix.

As the table below shows, Wix won’t cost you the earth – basic plans start from just £7.50 a month  (and ecommerce plans from £14 a month), plus there are  regular deals and discounts  that can slash the monthly cost.

The first thing to note: the prices above are billed annually, so you’ll pay for a year upfront. You can also pay monthly, but you’ll pay a bit more per month if you choose that option.

Wix does have a  free plan , but this is very limited, your site will be plastered with Wix ads, and you’ll have just 500MB of storage. It’s a good way to see what Wix has to offer, but not suitable for any serious business use.

This is the same across the board with web builders, but to find out more about free plans, check out our review of the  best free website builders if you’re keen to learn what’s possible without spending.

For a full guide to what each plan offers, check out our dedicated  Wix pricing page , but here’s a quick summary:

💰 Light (£7.50 per month)

This is as basic a paid plan as you’re going to find in the website builder market – it allows you to change your free Wix URL (username.wixsite.com/siteaddress) to your own domain name, which is of course super handy to maintain professionalism.

However like the free version of Wix, it still imposes severe limitations on what you can do with the platform.  You only get 2GB of storage space, 2 collborators, and just 30 minutes worth of video content on your site.  This can severely limit how professional and appealing your site ends up looking.

💰 Core (£14 per month)

You can create a fully customised website with no Wix ads, and use your own custom domain, free for a whole year. However, your bandwidth is limited to 2GB, so this won’t be suitable for more ambitious design ideas and businesses that want to dazzle their customers with plenty of videos and photos on the site.

Despite this, we would recommend this plan for any micro business owners that want to dip their toe in the website building water – especially if you want the basics for a super affordable price.

💰 Business (£20 per month)

The  Wix Business  plan is our top recommendation for the majority of small businesses and is the platform’s most popular plan.

Not only does it come with all the bells and whistles of the Core plan, including a free custom domain for one year and the removal of Wix ads. But you also get access to the Site Booster app for a year, 100GB of storage, and 10 hours of video content on your site.

💰 Business Elite (£119 per month)

The VIP plan is a serious ramp up from what Wix’s unlimited plan offers, and has been  designed to support growing SMEs . It includes everything from the previous plans, as well as first priority support so you can skip the queues and get immediate assistance for any issues, such as site errors.

Professional logo and social media logo designs (when purchasing a yearly subscription or higher) are available, so you can present your brand to your customers in the most sophisticated way possible.

It’s important to mention that, if you want to sell on your website, then you’ll need a Wix ecommerce plan. To get the lowdown on how Wix shapes up as an ecommerce platform, check out our in-depth Wix ecommerce review (spoiler, it’s our No. 1 choice for that too).

Use discount code 'TAKE10' for 10% off from any Wix plan!

• Wix is the easiest website builder to use, based on our comparative testing
• The intuitive ADI can build a website for you, and it’s simple to customise from there
• Users, including novices, rated it well in our panel testing, and were likely to recommend it to others
• Wix has extensive help & support resources to assist users who get stuck

We’ll say it loud and clear – Wix is the easiest website builder we’ve tested, and we’re confident that even users who’ve never built a website before will be able to create something impressive using Wix. Your business website is your impression to the world, so you won’t want to get it wrong, and thanks to its intuitive tools and great templates, Wix will help you create a site with ease.

You can either select to create your website through ADI functionality or by using the Wix editor. For those businesses that want to create a website quickly and with minimal fuss, the ADI option is ideal. Whereas those that have a bit more experience in web design, they can choose to use the editor and get their creative juices flowing.

In comparison, web builders like WordPress don’t offer ADI as an option when users are creating their website, so you’ll have to spend time and effort putting together your website from scratch – which for some businesses is time not well spent.

Once you’ve chosen your template – a process that Wix tries to guide you through by asking what sort of website you want to create and then suggesting suitable options – Wix makes creating your website an incredibly easy and enjoyable process.

To change the position of any element on the page, you simply drag and drop, while clicking on an element brings up a range of editing options so you can easily change an image or choose a different colour/font for text etc.

A toolbar on the left gives easy access to bigger changes like choosing a new theme or adding media, while buttons along the top allow you to undo and redo any changes you make to the site to save yourself time.

Based on our first hand user testing, we found it was easy to drag and drop elements into the web builder, as well as deleting them. Its intuitive user interface makes it easy to grasp by those who are new to website building.

This is also where you’ll find the mobile view button, so you can customise the mobile version of your site without affecting the desktop version.

As you can tell, ease of use is one of the biggest feathers in Wix’s cap – you should be able to get to grips with it very quickly and you can easily add whichever features you need to your site.

Wix user testing and feedback

As part of our website builder testing, we get a panel of users – with varying levels of expertise – to try building a website with each provider. Simply put, our users loved Wix – its 4.8 out of 5 customer score was the highest for any web builder we tested.

One of our testers was particularly impressed with the amount of creative freedom offered by the platform:

“I love that you can drag literally anything in it to literally any position, and it doesn’t snap into the nearest grid position.”

There was also a lot of praise for Wix’s intuitive interface, while criticism centred on the sometimes confusing site navigation and site speed issues for sites that featured a lot of different elements.

Although these site speed complaints were most likely from users on lower level plans with restricted bandwidth, so by upgrading you should easily avoid this issue.

Those minor irritations aside, ease of use remains Wix’s trump card over most other web builder platforms.

Wix help and support

If you get stuck, Wix has your back. There is a solid range of help and support options to get you back on track.

Wix offers phone, social media, and live chat support. Subscribers to the £21 per month VIP plan get priority support and the ability to skip the phone lines and virtual queues. This is ideal for customers that have a large online audience, and need immediate support for issues like site downtime and bugs.

Notably, Wix doesn’t offer any email support whatsoever, so if this is something that’s important to you, you may want to choose a different web builder, like Squarespace.

However, you should be able to find an answer to most of your questions in the Wix Help Center – Wix’s online knowledge base – which is full of tutorials and explainers for more advanced features.

However, this information is not always arranged in the most user-friendly way, so you may need to do a bit of searching to locate what you’re looking for.

Taking everything into account, Wix offers very good help and support – with only an occasionally tricky to navigate help centre and the lack of email support preventing it from getting absolute top marks.

What features does Wix give you?

With Wix, you can easily do anything, from setting up a business blog, creating an online booking system, to creating a spectacular online home for your SME that’s the launchpad for spectacular digital marketing campaigns.

For busy small business owners without experience building a site, the brilliant thing is learning that you won’t have to code any of these features or hire someone to build them for you. Wix has tons of tools ready to go, and even more available from its app store.

Here are just a few of the core features that Wix offers its users – many of these can help a small business website with everything it will need:

• Email marketing : Design and send email campaigns to reach your target audience and promote your business.
• SEO features : Optimise your website content and structure to improve search engine ranking and attract organic traffic.
• Social media integration : Easily connect your website to your social media accounts for effective promotion.
• Members areas : Create a members-only section to offer exclusive content, discounts, or community features.
• Multilingual support : Create your website in multiple languages to reach a wider audience.
• Analytics & reporting : Track website traffic, user behavior, and marketing campaign performance to gain valuable insights.
• Security : Secure hosting infrastructure and various security features to protect your website and data.
• Contact forms : Allow visitors to easily contact you through your website.
• Live chat : Chat with website visitors in real-time to answer their questions and improve customer service.
• Booking system : Manage appointments, bookings, and online scheduling directly through your website.
• Social media feed integration : Display your social media feeds on your website to engage your audience and showcase your brand.
• Ecommerce platform : Sell products directly through your website with features like product management, secure payments, and shipping options.
• Inventory management : Track product stock levels and manage inventory efficiently.
• Customer accounts : Allow customers to create accounts and manage their orders and purchase history.
• Payment gateway integration : Accept secure online payments from customers through various payment providers.

If you do find yourself needing a feature that’s missing from default Wix, the app market should have what you’re looking for. The most comprehensive web builder app market out there with over 300 apps, add-ons that will let you optimise your shipping, turn your Wix website into a native mobile app, easily integrate customer reviews, and loads more besides.

The apps are also ‘no-code’ and incredibly easy to use, unlike other competitors like WordPress, in which you’ll need some knowledge of coding before you can integrate them into your website; this is one of the most crucial points in the Wix vs WordPress competition.

Also, in terms of SEO features, Wix is the only web builder that has an exclusive partnership with SEO giant Semrush. This partnership transforms Wix’s SEO offering for its users, who can now access Semrush’s high-quality SEO keyword data directly through the Wix dashboard.

This in turn will help Wix users identify the ideal keywords to target and propel their website up the search rankings.

How has Wix improved recently?

Recent updates for Wix include multilingual support that lets you easily use Google Translate or manual translation to make your site accessible in different languages, opening up your business to new markets.

In fact, the work that has been done to improve Wix over the last year has simply solidified its spot as our number one website builder for depth of features.

• You can now access audits with tailored actions and recommendations to improve your site’s search performance and overall SEO health with Wix’s Site-Level SEO Assistant
• Wix has introduced a number of new SEO tools , including a dashboard that allows you to produce reports and see how your site is performing with data provided by Google Search Console
• During testing, we also found its AI Text Creator , while not as advanced as Shopify Magic, is very user friendly and can produce a range of content, including catchy titles
• Wix has launched Wix Studio, an end-to-end solution which gives you the tools to simplify your workflow, including a centralised workspace to manage all your sites, reusable assets, your team, subscriptions, and domains.

About 332,000 e-commerce websites are currently using Wix. This means plenty of entrepreneurs have trusted Wix will be the perfect digital storefront for their business.

As you can see, Wix is our best all-round web builder overall. But, small businesses choosing the site builder they may commit to for years will still want to weigh Wix up carefully against alternatives.

Here’s how Wix rates against the competition, based on our testing:

Squarespace:

When it comes to just how attractive the templates are, you really can’t do any better than Squarespace. Sorry Wix, but this includes you. Businesses with a particularly visual focus – think design firms, photography portfolio sites, and fashion brands – will likely prefer the cutting edge looks of Squarespace’s templates. Wix is the cheaper option, and we’d also argue it’s easier to use than Squarespace, plus it’s a better choice for making an online store in terms of the depth of features under the hood. But, for looks alone, Squarespace trumps Wix. Read our Squarespace pricing guide for more, or check out our Wix versus Squarespace comparison.

If you’re building an online store , then Shopify is one of the best choices you can possibly make. The other one, though, is still Wix! In our testing, we found that Shopify narrowly trumps Wix in terms of the sheer depth of sales features it has baked into the platform. Wix has plenty of its own, and thanks to its huge app market, you can go looking for extras without too much trouble. Smaller ecommerce sites may prefer the innate useablity of Wix – the templates and drag and drop editor are much simpler to get started with. But, larger or rapidly growing online stores may do better to put their lot in with Shopify. See our full Shopify pricing guide for more details.

Want to get your site live before your cup of coffee has gone cold? GoDaddy is for you. It’s remarkably quick and easy to build a site and get it out into the world with GoDaddy. Wix is no slouch, of course, thanks to its AI-assistant and simple templates. But, the depth of features Wix gives you and its ability to let you customise the look and feel mean you may get held up making tweaks and changes, where GoDaddy’s streamlined approach gets you live with less customisation. Pricing-wise, GoDaddy is terrific value, and has an especially cheap ecommerce plan.

If you’re looking to build a website, you’ve probably heard the word ‘WordPress’ more than once or twice. Millions of sites worldwide use the WordPress platform, and thanks to wordpress.org, you can even build a site for free. So, what’s the issue? Well, if you aren’t familiar with creating a website, and in particular if you don’t feel comfortable with delving into the code now and then, you may be less cosy with using WordPress. It’s perfectly intuitive, and experienced users will vouch for it every time thanks to the unrivalled flexibility of what you can build on a WordPress site. But, if you’d rather get on with running your business, and you don’t want to learn to code (or pay for someone to help you), our advice is pick a Wix template and get up and running in no time.

To see how each measures up, check out our guide to the best web builders for small businesses .

How we test website builders for small businesses

We tested 10 website builders to evaluate them in terms of functionality, usability, accuracy, and aesthetics so we can make the most useful recommendations to small UK-based businesses.

Our rigorous testing process means these products have been scored and rated in six main categories of investigation and 33 subcategories – in fact, we covered 251 areas of investigation in total . We then gave each category score a ‘relevance weighting' to ensure the product's final score perfectly reflects the needs of our Startups.co.uk readers.

Our main testing categories for website builders are:

Website Features: the capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.

Design: the aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customisable themes.

Customer Score: external customer opinion; the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.

Ease of Use: how user-friendly and intuitive a website builder is for people with varying levels of technical expertise.

Value for Money: the balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.

Help and Support: the assistance and resources available to users when they encounter issues or need guidance while using a website builder.

The Startups product testing process

Wix web builder review: the verdict

Wix is our number one overall web builder for small businesses.

The array of templates offered is staggering, and the huge amount of design freedom Wix gives you means that choosing a template is just the starting point. You can then tweak and reposition to your heart’s content to create something that really feels personal to your business. Or, you can use the ADI to knock up a professional website in minutes, tweak it and then get on with running your business.

There are minor drawbacks, of course. Wix is a premium product and its monthly charges are a bit higher than some competitors – though it’s still tremendous value and far cheaper than hiring a web designer. The sheer amount of options it offers to builders can be intimidating for some, and the editor can slow down a bit when you add a lot of elements to your site.

But this is nitpicking; whatever your business does, Wix is a superb web builder that’s packed with features, is easy to use, and offers great support.

To see how it could help you, just head to Wix and get started.

• Unbeatable range of features. These include free access to the site booster and visitor analytics apps for one year
• Over 800 templates covering a range of 16 different industries to suit pretty much every business - the largest selection of templates available on the market
• Intuitive drag-and-drop interface. It's incredibly easy to apply changes to your website, specially if website building is new to you
• Affordable pricing plans to suit all budgets
• Creates mobile-friendly pages so you know how your site will look on mobile
• Free 24/7 phone and live chat support
• ADI functionality makes it easy to start your website in just minutes by answering a few simple questions
• Template is unchangeable once site is live. This could cause problems in the future
• Free plan site is littered with Wix ads and a Wix branded domain
• No plan has unlimited storage
• Its value for money score is lower because its price is not the most accessible compared to other competitors
• Is Wix website builder really free? In short, yes. You can use Wix as a free website builder to build your own website. However there are big limitations to what your site can do, and because you have to have a Wix branded domain name, it won't look very professional. There is no ecommerce functionality so you can't sell online, and your website will be littered with annoying Wix ads. We would suggest paying for a plan - but if you just want to try Wix out and create a very basic website - the free plan will do the trick.
• Is WordPress better than Wix? Wix is a much better choice for small businesses than WordPress.com – it offers more powerful features, is far easier to use and offers a lot more support in crucial areas like SEO and marketing. However if you are a whizz at coding and have used open source platforms before, WordPress might actually be the better option. It will open up doors to huge creative freedom that Wix can't offer. However for beginners, Wix every time.
• Is Wix a good website builder for beginners? Wix certainly is a great web builder for beginners. The fact you can use the ADI system to help you set up a website in just minutes can really speed things up for you and save you pulling your hair out before you've even got the foundations of your website together. It also offers helpful prompts to help support you as you navigate the website, and its help centre has the answers to pretty much every question. It is also easy to use with its intuitive drag and drop interface. And the SEO prompts are a must for any beginner who otherwise won't understand how to capitalise on this important aspect of website creation.

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Wix Pricing 2024: Costs and Hidden Fees

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• Does Wix Have a Free Plan?
• Wix fees and hidden costs

How to get it cheaper: Wix deals and discounts

• Wix pricing versus competitors' pricing
• Expert Verdict

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Wix is a website builder that allows you to create a basic website for free. It also offers five paid plans, namely Light, Core, Business, Business Elite and Enterprise. Paid annually, the monthly cost of the first four plans range from £7.50 to £199 per month. The Enterprise pricing is bespoke based on your needs.

Wix previously listed pricing if you chose to pay monthly instead of annually but doesn’t list these prices on its website as of January 2024.

Our team of experts have combed through each plan in detail to find the key features, the type of person each plan will suit, and any costs and hidden fees outside the subscription fee.

Our goal is to ensure you pick the right plan for your business needs. We’ve previously selected Wix as one of the best websites builders for UK businesses .

As well as launching its AI writer tool this year, Wix has recently partnered with Forter to better protect sellers against payment fraud. Although its stock price has dropped drastically since 2021 peak, it remains a major website platform with strong long-term revenue growth.

But unlike most digital products right now, Wix ‘s recent pricing changes have not been straight skyward. Although Wix has increased its prices between now and last year, the rebrand of pricing plans this year includes more storage space for no additional cost.

Pivoting sharply towards business users, Wix pricing plans are now almost entirely geared towards online sellers , with just one plan – Wix Lite – available without online payment features.

Throughout this article, we’ve listed pricing as Wix publishes it. That means VAT is not included , and will be added at the checkout.

Wix Pricing: How much does Wix cost?

Browsing through Wix price plans was a bit mind-boggling last year, as you had eight separate plans to wade through. Now there are just four (plus the Enterprise option), and it’s much easier to pick and choose the plan you need.

Click the arrows to scroll through the table and compare all the price plans.

Pricing correct as of January 2024

Like most website builder companies, Wix offers a free trial of 14 days plus a 14-day money back guarantee on all premium plans so you can test out a price plan to see whether it’s the right fit.

All of Wix’s plans have been replaced with different offerings. For instance, Wix has dropped its “Connect Domain” and “Combo” plans to replace them with “Light” and “Core.” We’ll look in detail at each of these in the sections below.

Overall, Wix’s pricing changes mean it now offers more storage space for the same price . This was sorely needed, as many of Wix’s competitors offered a lot more storage for lower costs.

And you can still get unlimited storage with Squarespace from £12 per month (paying for one year upfront). You’ll only get the equivalent from Wix at its £119-per-month tier (on an annual billing cycle).

For a detailed breakdown of features, check out our Wix review .

Let’s take a closer look at Wix Light, next.

A new Wix feature that we love is the AI text generator – watch the video above for a quick demonstration. You simply type in a few phrases for inspiration, select the type of text you need, then choose from three auto-generated options.

• What: Create a basic website to promote services
• Who: Small businesses or micro entrepreneurs
• Why: Capture basic customer data with online forms
• How much: £7.50 per month (paying for one year upfront) – discounts available for two or three years’ prepayment

The Wix Light plan costs £7.50 per month if you pay for one year upfront, otherwise the month-to-month cost is £10.50. You’ll get an easy-to-use website builder without any sales features.

This plan is only really suitable for basic business purposes – a place customers can find your email address and some photos when they Google your name. Therefore it’s a decent option for local businesses with a smaller budget such as repair services, car dealerships, antique shops, and local services like tree surgery or dog walking.

The now-retired “Combo” plan was £7.50 per month, and used to plaster your Wix website with branded adverts. That generally created a pretty amateurish look.

But the new “Light” plan gives your website a more professional look. Although the storage space remains the same at 2GB, there are no Wix branded adverts for the same price of £7.50 a month.

Wix’s Connect Domain plan (£4 per month) is now no longer available. The cheapest premium plan for Wix used to offer just 500MB of storage space with no free domain offer (the idea being you “connect your own domain”).

It had been the cheapest plan not to offer Wix ads. Now Wix’s lowest price premium offer is Wix Light at £7.50 per month (paying for one year upfront).

Who do we recommend Wix Lite for?

However, as this plan is quite basic, it doesn’t offer any real audience engagement features. If you’re a small business who wants an open channel to talk to customers, look at Wix Core. It’s the next tier up that still is suitable for small businesses but with a better customer service offering.

What:  An affordable online store with solid sales features Who: Smaller retailers starting a small store Why: Customers can create an account to store payment and delivery details How much: £14 per month (paying for one year upfront) – discount available for two or three years’ prepayment

For £6.50 more per month (or roughly two iced coffees), you can buy Wix Core , and open up a whole range of retail opportunities compared with Wix Light. While Wix Light provides little more than a nice place to host images and collect customer emails, Wix Core allows you to set up a fully fledged online store.

You can sell a wide range of product types , including digital artwork, video, and audio. You can sell subscriptions affordably on the Wix Core plan, unlike Squarespace , which requires an upgrade to its $49 per month Commerce Advanced plan.

Wix Core doesn’t neatly replace any of its previous plans, but its 50GB storage space for £14 per month (paying for one year in advance) is more generous than the (now unavailable) Wix VIP, which cost £21 per month (on an annual billing cycle) and offered just 35GB of storage.

Another change is the introduction of a new webchat feature to interact with your site’s customers. That’s particularly useful for businesses in retail, as it provides a convenient customer service channel in case any questions are holding back a purchase decision.

It’s the lowest Wix pricing tier to offer site analytics as well, providing you with tips on how to improve traffic (the flow of visitors) to your website.

However, there are lots of limitations, making it unsuitable for more ambitious online merchants. For instance, you can’t collect product reviews , nor can you sell in multiple currencies. You don’t get access to shipping features like the ability to print shipping labels and manage fulfilment.

So you’ll need to arrange your own delivery processes  and keep a handle on orders without much automation from Wix’s side.

Who do we recommend Wix Core for?

In the pricing plan section on the Wix website, the tagline for Wix Core is “engage your audience” and the plan does offer tools to talk with your customers through your website. The webchat feature is an example of this. As well as that, the basic analytics offered allows you to see where your audience is visiting the site most.

This plan is still suitable for entrepreneurs and small businesses but is still limited in its features offering. For example, if you need to reach an overseas customer base, you won’t be able to with Wix Core. It doesn’t offer the ability to print shipping labels or sell in different currencies. If you’re an ambitious business who is looking to scale overseas,it’s recommended that you look at the next tier, Wix Business.

What: Organise and automate your sales process Who: Online sellers looking to scale up Why: Order fulfilment tools such as shipping label printing How much: £20 per month (paying for one year upfront) – discount available for two or three years’ upfront payment

Wix still has a £20 per month tier (formerly “Business Unlimited”, with 35GB storage) which has been replaced by “Business” with 100GB storage . Other aspects of this plan have stayed the same: you can print shipping labels, connect shipping apps, and enjoy automated tax calculation for 100 orders per month.

That means this is the plan for small business leaders who are truly looking to scale up , and expand their product offerings. On the other hand, smaller local businesses or micro entrepreneurs selling handmade trinkets or offering one-to-one services at very low volumes would do just fine with Wix Core, instead.

Wix Business costs £23 if you’d rather pay on a monthly billing cycle.

Wix allows you to sell a maximum of 50,000 products across any of its price plans. So if you want to scale up beyond that, we recommend you check out our Shopify pricing review instead.

One of the few limitations of this plan are that you can’t implement a loyalty program (with points, coupons, rewards, etc.). But other than that, it’s a genuinely great value option for online selling. You’ll be able to collect up to 1,000 customer reviews, which are vital for helping users to trust your site .

We recommend Wix Business for merchants with their sights set on overseas sales in particular, because of the following features:

• Sell in six currencies
• Build multiple websites
• Manage five locations from one account
• 10 staff accounts with custom roles for each

These features gives you extra control over website permissions, meaning you can set up your staff to collaborate effectively on various websites.

Who do we recommend Wix Business for?

Wix Business offers a lot more features for a small business who is looking to scale up and expand their customer base. The ability to print shipping labels and connect to shipping apps means you can reach more customers globally.

For example, if you’re a UK based business who wants to start shipping your products around the world, this is the plan for you. And, if you are selling to a wider customer base, you likely will have more staff on board to manage this. Wix Business allows you to assign up to 10 staff accounts to your team.

Wix Business is great for businesses in that first stage of scaling their business. However it’s limited in some areas, notably the limit of 100GB storage space and standard site analytics. If you feel these features aren’t keeping up with your growth, look at the next tier, Wix Business Elite, which has unlimited storage and advanced site analytics.

• What: Expand an established online store
• Who: Fast-moving SMB retailers with some experience under their belt
• Why: Priority customer support
• How much: £119 per month (paying for one year upfront) – discounts available for two or three years’ prepayment

If your online sales are steady, your brand is gaining popularity, and you’re looking to expand Wix Business Elite is a decent option for expansion support. At £119 per month (paying for one year upfront), it’s certainly more affordable than Shopify Advanced at £344 per month (annual billing cycle).

“Business Elite” is a new higher-priced subscription tier from the brand. Formerly, Wix’s most expensive plans (before the Enterprise level) were £21 and £27 per month (on an annual billing cycle). So this new plan represents a ten times price increase for upgrades including unlimited storage space  (the maximum used to be 50GB with Business VIP).

You’ll get priority customer support with Business Elite. This is the biggest price increase in any Wix service – formerly, you could get priority customer support for £27 per month (annual billing) with Business VIP.

We’d recommend Wix Business Elite for retailers in industries where speedy problem solving is vital to successful operations. If you’re selling pricier items (perhaps with customisation), your clientele are going to expect better customer service than a smalltime seller on eBay.

You’re more likely to be able to provide rapid issue resolution with the phone support from Wix that you get at this tier. We have to say it’s a bit cheeky to charge so much for access to phone support, given IONOS offers this at all levels.

Square Online offers 9-5 phone support on working days across all of its price plans – including its free one. Suffice to say it’s not hard to find competitors with more affordable customer support on the blower than Wix.

Who do we recommend Wix Business Elite for?

We’d recommend Wix Business Elite for retailers in industries where speedy problem solving is vital to successful operations. If you’re selling pricier items (perhaps with customisation), your clientele are going to expect better customer service than a small-time seller on eBay.

Wix’s major value advantage is  not charging any transaction fees (unlike Shopify, for instance).

However, you’ll need to pay for processing fees to third-party payment gateways, as is usual throughout retail. Wix will invoice you for these at the end of the month. Here are the rates:

• Credit or debit card with Wix Payments: 2.1% + 20p
• Apply Pay: 2.1% + 20p
• Chargeback fee: £15

It’s worth noting that Shopify’s chargeback fee is only £10, compared with Wix’s £15.

We go through competitors and their differences more thoroughly in our complete guide to the  best online sales platforms for small businesses . Click over there now to find out if Shopify or Wix took the trophy, overall.

• Wix now offers fast checkout with Google Pay.
• Tap to pay on Android is now available on Wix.
• A Site-Level SEO assistant is now available to asses the SEO health of your site.

Does Wix have a free plan?

Yes, Wix has a free plan, so you can design and publish your own website at no cost. Here are the limitations of the Wix free plan:

• URL contains “youraccountname.wixsite.com”
• Wix ads on every page
• 500MB of storage space
• Can’t take online payments
• No Google analytics

Wix also has a 14-day free trial so you can test its premium web builder free of charge. There’s a money-back guarantee for the first two weeks of any paid subscription as well.

Wix fees and costs: Billing cycles, ongoing costs and hidden fees

As well as the subscription price, there are some additional costs you should be aware of.

Wix billing cycles

You can choose to pay one of four ways: monthly, annually, once per two years  or once every three years . Of these, the discounts are bigger if you pick the latter.

Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end.  Annual and biannual plans are renewed 14 days prior to the plan’s expiry date.

Additional Wix website costs:

The following additional charges may appear on your invoice from Wix:

• Custom domain name: approx £8-£48 a year
• Business email with Google: cost depends on price plan
• Paid apps (integrations)
• Third-party payment processing fees
• Mandatory taxes – including VAT

Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.

Wix frequently offers 50% off deals, which is a great chance to save on outgoings. However, if there isn’t one and you’re looking to buy then here’s a discount code: TAKE10 for 10% off a subscription.

The second way to save is to opt for longer subscription plans. Paying month-to-month is the most expensive way to use Wix, so you’ll save money in the long-run if you spend more upfront.

Wix pricing versus competitors’ pricing

If you’re looking to sell cheaply online, you’re probably wondering whether or not to choose Wix. To help solve this riddle, we’ve put together a comparison chart of Wix and its competitors’ lowest price plans for selling online without platform ads.

You can directly compare their features by clicking the left and right arrows:

As you can see from the above, the cheapest Wix plan does not offer all the features you’d need for a global sales set-up. For instance, Wix Core doesn’t allow you to sell in multiple currencies. You’d need to upgrade to Wix Business for that capability.

Yet if you’re purely looking at the cheapest way to sell online without adverts, Wix Core is a better deal than Squarespace Business, because the latter costs £3 more per month in subscription fees  and   charges 3% transaction fees on top of payment processing costs.

And while Wix Core doesn’t offer unlimited products like Squarespace Business , it does allow you to sell on Facebook and Instagram. This feature isn’t available on Squarespace Business and for small businesses and solo entrepreneurs, the ability to sell on social media is crucial.

Our Methodology

Our team of experts test each plan under different criteria to find out the pros and cons of each plan and which type of business owner suits which plan best. Overall Wix scored highest in our testing of the most popular website builders on the market, achieving a score of 4.9.

Our years of experience testing website builders and gathering feedback from end users have given us a keen insight into what to look for in a great builder. During our research and testing we look at the following criteria like website features, value for money, help and support, customer score, and ease of use.

Wix offers a healthy balance between attractive design options, time-saving AI tools, and reliable online selling options. We recommend small businesses looking to sell products and services sign up for a Wix free trial to try out its premium features.

There are a lot of great things to say about Wix, including that it offers the most affordable website builder price plans on the market today. Yet, there are limitations you get with Wix that you don’t with its competitors. These are:

• Limited storage space
• Limited product listing (max 50,000)
• Limited customer reviews
• Can’t print shipping labels on Wix Core plan

Still, Wix has a free plan you can use to publicise your local business or commercial project. However, this will come with Wix-branded adverts and you won’t be able to take payments from customers at this level.

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• Website builders

Wix website cost: Everything you need to know about Wix plans and pricing

• Nik Rawlinson

With plans for individuals, businesses and enterprises, Wix has an option for every user – at a range of prices

Wix.com is a web-centred software company based in Tel Aviv. Its headline product is a web publishing platform, operated under the Wix.com brand, which it runs alongside several subsidiary services and products. One of the best known of these is the art-focused social network, DeviantArt, which it acquired in 2017.

If you’re planning to launch a site and are weighing up your options, Wix – as one of the biggest names on the net – may well be on your shortlist. But, with several plans to choose from, you may be wondering which will best suit your needs.

Here, we will guide you through the various options, and what you get at each price point.

Get started with Wix now

What services does Wix provide?

Wix offers a wide range of internet publishing services, with a focus on simplifying the process of getting online and producing content. It does this by centralising all of the tools required to create and administer the site for use through the browser, rather than requiring customers to build their site off-line before uploading it.

Users can get a head start by picking from one of the 900+ free website templates that are included with an account, or opt for a blank page if they want to build something unique. Templates cater for a wide range of site types, including blogs, portfolios and online stores.

As well as providing the web-based software required to build web pages, Wix manages the site’s underlying hosting, and lets users either register a new domain or connect one that they already own to their Wix account.

Wix services are charged for, with different tiers for regular website hosting, setting up an online store, and enterprise use.

READ NEXT: Best website builders

How much does it cost to host a website on Wix?

Wix has four price plans for regular website hosting, starting with the most basic Connect Domain option at £4/mth. Although inexpensive, this doesn’t buy you many features, with just 500MB of web space and 1GB of bandwidth. Your site will also carry Wix branding.

If you can afford an additional £3.50/mth, you can opt for the Combo plan for personal users. This is free of Wix branding, offers double the bandwidth, and gives you 3GB of web space in which to play. You also get storage for 30 minutes of video and a free domain for your first year.

Wix claims that its most popular package is the £11/mth Unlimited tier for entrepreneurs and freelancers. The “unlimited” moniker refers to the uncapped bandwidth, not the web space, which runs to 10GB; or the video storage, which allows for an hour. Aside from that, it shares all of the features of the Combo plan, with the added benefit of a year’s visitor analytics, and one-year benefit from Site Booster, which aims to improve your performance in Google and other directories.

There’s only one option beyond this, called VIP , which costs £21/mth. As well as unlimited bandwidth, it lets you host five hours of video, alongside 35GB of regular data in your web space. You get all the benefits of the Unlimited plan, plus a professional logo design over which you will own full commercial rights, in more than 40 different sizes for use across various social media channels.

All tiers include round-the-clock customer care, but users on the VIP plan benefit from higher-level support and the ability to skip the queue.

What does it cost to run a business on Wix?

Wix has three plans aimed specifically at businesses. These build on the features of the regular website hosting plans, so that users can accept online payments.

All of the plans benefit from unlimited bandwidth and a range of essential ecommerce features. These include abandoned cart recovery, the ability to list up to 50,000 products (including those that require ongoing payments), a free domain (for one year), the ability to create customer accounts, social selling, and, of course, payment processing. Accounts also include a dedicated phone number through which you can send text messages to remind clients about upcoming bookings – so long as their phones have a UK, US or Canadian number.

Your visitors can pay for products, services and subscriptions using Visa, Mastercard, American Express, Discover, JCB and Diners, with processing fees varying according to country. If your customers opt for a credit card, debit card or Apple Pay, you will be charged 2.1% of the transaction cost plus 20p in the UK. You will also pay 2.5% commission on any tickets you sell through your store; but if the tickets are free, this commission doesn’t apply.

Beyond this, there are significant differences between the three business options, so it’s important you choose the one that best suits your organisation.

Business Basic

Business Basic is the entry-level plan. It costs £15/mth and includes 20GB of web space, on top of hosting five hours of video that you could use to show off the best features of your products. You can also generate up to 25 lead capture forms, such as quizzes and registration forms, with up to 50 fields apiece.

Business Unlimited

However, there are several features missing from Business Basic, such as currency conversion for international customers, the ability to offer subscriptions, shipping label printing, and the ability to sell on external marketplaces. Each of these is included in the £20/mth Business Unlimited plan, which Wix claims is the most popular of its three business packages.

Business Unlimited also benefits from an additional 15GB of web space, twice the amount of video storage as you get with Business Basic, the option to create up to 75 lead capture forms with 75 fields each, and automatic sales tax calculation for most currencies on 100 transactions per month. You can also gather up to 1,000 reviews through Kudobuzz and integrate with Modalyst’s drop-shipping services to increase your product range by up to 250 items without having to hold stock.

Business VIP

Finally, there’s Business VIP. As with the regular VIP hosting plans for non-commerce websites, this lets you skip the queue for support. However, that isn’t the only benefit you get in return for £27/mth. Its web space is capped at a generous 50GB and, as well as unlimited bandwidth, you get unlimited video storage, 150 lead capture forms (with up to 100 fields each), and the ability to create custom reports that will deliver greater insight into the performance of your business, helping you make more effective decisions.

You can sell an unlimited number of products using Modalyst drop shipping, gather 3,000 reviews, and offer points, discounts and coupons to loyal customers through Smile.io.

What does enterprise hosting cost on Wix?

Enterprise-level hosting is more difficult to quantify than regular website or ecommerce hosting. That’s because it’s tailored to the specific needs of the business that’s paying for it. Since no two businesses are quite the same, each plan should be discussed with the host and uniquely formulated, then maintained and adapted over time.

Not surprisingly, then, Wix doesn’t disclose its enterprise hosting prices online, since it would be impossible to offer even guidance, let alone fixed costs. Potential customers therefore need to request a call with a Wix representative , who will talk through their requirements and work with engineers to formulate a bespoke package.

• Website Planet

Wix Pricing Plans 2024 – How to Avoid the Hidden Costs

Get $ 65.00 Off Squarespace's Plan

Don't miss out on this great deal!

• Wix Hidden Costs – 6 Things to Keep in Mind

1.   Wix’s Advertised Plan Prices Are for YEARLY Payments

• Free domain for a year
• Free Site Booster app for a year (Light plan not included)
• Free Events Calendar app for a year (Light plan not included)
• Free logo with Wix Logo Maker (Light plan not included)

2.   Free Domains Aren’t Really Free

3.   You Have To Pay Extra for Domain Security

4.   all the best marketing tools require extra fees, 5.   many useful apps come at an extra cost.

6.   The Money-Back Guarantee Doesn’t Cover Everything

• Wix Plan Prices Vary by Location – Here’s How to Get the Best Deal
• Wix Price Plans – A First Look
• Light allows you to connect a domain and remove Wix’s branding
• Core gives you access to basic analytics and the capacity to accept payments
• Business gives you access to more complete e-commerce tools
• Business Elite gives you access to the full spectrum of Wix’s e-commerce tool and developer features

• What’s included in each plan (and what’s not)
• The biggest pros and cons of each plan
• Who should – and shouldn’t – use each plan

• Which Pricing Plan Is Right for You?

Free – A Good Starting Point for Personal Websites

• Light – The Cheapest Plan for a Custom Identity
• Core – A Big Leap in Functionality for a Small Increase in Price

Get an additional 15 % OFF any Wix plan!

This special offer applies on top of Wix's discounts for annual plans.

• Business – The Best Choice for Complete E-Commerce
• Business Elite – Not Worth the Price Hike
• Recommended Alternatives to Wix Plans
• So, How Much Does Wix REALLY Cost?

What is the best value-for-money Wix plan?

Is wix really free, what are the disadvantages of wix, which website builder is better than wix.

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Purchasing a Yearly Plan

• Upgrading with a yearly plan
• Frequently asked questions (FAQs)
• Site upgrades are only valid for one site. To upgrade multiple sites in your Wix account, you can purchase multiple plans.
• Plans are set to renew automatically so that your site never experiences downtime. You can turn off the auto-renewal if you don't want your plan to renew. Make sure to do this after the first 14-day trial period, otherwise your plan is cancelled immediately.

To upgrade with a yearly plan:

• Go to the Upgrade page .
• Click Select under the plan you wish to purchase.
• Select Yearly and click Continue to Checkout .

• Enter your payment details and click Submit Purchase .
• Upgrade plans are set to renew automatically so that your site never experiences downtime. You don't need to do anything to renew your plan, but you can turn off the auto-renewal if you don't want your plan to automatically renew. Note: If you're turning auto-renew off, make sure to do this after the first 14-day trial period. Otherwise, your plan is cancelled immediately.

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• Zara to launch live shopping in UK, Europe, and US
• Live show will be hosted on Zara's own app and website
• Zara's China livestreams boosted sales, data shows
• Parent company Inditex reports Q1 results on Wednesday

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London-based reporter covering the European retail sector through a global lens. Focusing on companies including Adidas, H&M, Ikea, and Inditex and analysing corporate strategy, consumer trends, and regulatory changes, Helen also covers major supermarket groups like Ahold Delhaize, Carrefour, and Casino. She has a special interest in sustainability and how investors push for change in companies. Previously based in Johannesburg where she covered the mining industry.

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Get Your Professional  Business Email Address

Take every opportunity to build your brand. With Wix, you can get a professional website and custom email address for your business.

What Is a Business Email Address?

It’s a personalized email address using your domain name. For example [email protected] . A business email address makes a great professional impression. With Wix, you can get a Gmail work email address for each team or individual team member. This is a great way to show customers they’re communicating with the right person. 

Here are some options you may want to start with: [email protected] [email protected] [email protected]

Here's Why You Need A Custom Email

Build trust with customers.

Look more professional to your customers and gain their trust with a matching custom email address and domain name.

Look Professional

Generate and send invoices and emails from your business email account. Research shows this can improve your open rates.

Strengthen Your Brand

Promote your brand everywhere by adding your custom email address to your business card, website and more. 

How to Create a Custom Email Address

Follow these 6 steps to get your professional email address:

 Create your own website

 Pick the Premium Plan that fits your needs

 Connect your domain to your website

 Click on Purchase Mailbox

 Pick how many Mailboxes you want

 Choose a subscription and complete your purchase

After you’re all set up, you can easily access your business email anywhere by going to Gmail.com or your phone’s Mail app.

Have questions about domains? Find out more here

Get the Essential Google Workspace Tools with Your Mailbox

Streamline your customer communication and team collaboration with the essential Google Workspace tools and features included in your mailbox.

Ad-free Custom Email Address

Look professional and build trust with a custom business email address that matches your website domain.

Security and Admin Controls

Add users to your account, manage devices and configure security and settings to protect your data.

Calendar and Collaboration Tools

Coordinate your schedules and collaborate in real-time with shared calendars, documents, spreadsheets and slides.

Live Video Conferencing and Chat

Keep your team connected in real-time with Google Meet video conferencing and Google Hangouts online messaging.

Cloud-based Storage

Store and access files, anytime, anywhere from desktop and mobile devices. Control how files are shared.

Mobile-Friendly Access

Use the Google Workspace mobile apps on iOS or Android to manage your work on the go.

Create Your Complete Brand Presence with Wix

Create Your Professional Website

Create a website that you can fully customize to fit the look and feel of your brand or business.

Design Your Professional Logo   

Create a professionally designed logo for your brand that you can add to your website, email signature, merchandise and more.

Get Your Custom Domain

Get a custom website domain to help customers find your business online.

Get Business Cards & Branded Merchandise

Design and order business cards with your custom email address and merchandise with your branding.

Why do I need my own Mailbox?

Sending branded emails from a personalized email address, like [email protected] , lets people know who you are and builds credibility.

Why should I buy a custom email address with Wix?

Wix offers a complete solution for starting, managing and growing your business online . With Wix, you can manage your website, customer relationships, marketing and email all in one place. Get all the features you need to succeed in one centralized platform.

What’s the difference between a free Google email account and a Google Workspace account?

Google Workspace is designed for businesses and includes a number of business-grade services not included with Google’s free consumer apps. These services include a custom business email address, extra cloud storage across Gmail and Drive, additional security options like two-step authentication and SSO, administrative controls for user accounts and more.

Do I get a free personalized email set up with my domain?

A free domain is included with most Wix Premium Plans. Then, you can buy a Mailbox with personalized email addresses and connect it to your domain.

How do I set up an email address with my domain name?

If your domain is already connected to Wix, all you need to do is follow the steps on how to get a custom email above. If you have a domain purchased elsewhere, follow these steps to connect it to Wix and then you can set up a custom email.

Do domains always come with email addresses?

To get an email address with your domain, you can sign up for a business email . Sending your business emails from a personalized email address is highly recommended, so clients can recognize your emails instantly.

Can I connect an existing email to Wix?

Yes, you can connect your existing email account to Wix. Learn more about how to connect your email domain. 

What is the difference between email hosting and web hosting?

Hosting is a service that stores your information online. Web hosting allows you to create and store content for your website, while email hosting stores your email data. Websites built with Wix use Wix’s secure web hosting for free. Mailboxes from Wix are hosted securely by Google. 

How do I create a business email address?

You can create a personalized business email address that matches the domain of your business website directly from Wix. For step-by-step instructions on how to purchase and set up your Google Workspace email click here .

What is considered a good custom email name?

A good custom email name is simple, easy to remember and expresses your brand identity. Consider using your name or initials if available, for example, john.smith@ or jsmith@. Additionally, consider future-proofing: your email name should be something you’ll be happy with long-term.

Build Your Business with Wix

Get your professional email address today..