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Language School Business Plan Sample

Published Jun.04, 2019

Updated Apr.23, 2024

By: Jakub Babkins

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Table of Content

Do you want to start language school business?

Are you thinking about starting a language school? Well, the United States has the largest immigrant population as compared to all other countries due to job and study opportunities. And knowledge to speak and write English fluently is required in several study programs and job fields.

So, if you are intended to hire a team which can teach desired languages accordingly, then, you will be required to make a detailed business plan for language school . To let you know about the essentials of a language school business plan , we are providing one here, for the startup, ‘Naomi Language School’.

Executive Summary

2.1 the business.

Naomi Language School will be a licensed and registered language school based in Boston, with the aim of teaching English, French, Spanish, German and other languages. The school will provide various courses meant to teach language skills from basic to intensive level.

2.2 Management

To manage the school, Naomi will be there in her school by herself, besides, she will hire administrator, coordinators, and tutors. In this business plan english language school pdf, you will later find out the details of how the business will be actually started and run.

2.3 Customers

Knowing your customers can help you a lot in taking major decisions while making language school business plan template . There are a large number of universities and colleges in Boston which offer scholarships to international students. And there are many people from outside the US, who came here just to make a living. So, our customers will be very diverse, relating to different countries, speaking different languages.

2.4 Target of the Company

Our target is to help foreigners understand our language and norms, to settle in our country. Our other targets are to become the most renown language tutoring center while earning a profit margin of $15k per month by the end of the first year.

Company Summary

3.1 company owner.

Naomi Connery is a knowledgeable lady with a bachelor’s degree in English Language & Literature from the University of Oxford. Besides English, she is adept in speaking and writing German, French and Spanish Language.

3.2 Why the Business is being started

Naomi can use the relevant skills she has by starting a language school business . To fulfill the desire of running her own business, while availing what she has achieved so far, the best option she figured out was to start a language school.

3.3 How the Business will be started

Although Naomi is multilingual, still she can’t run the school on her own. She will rent a building which was previously a high school. After getting essential licensing, the building will be renovated. Naomi will purchase the essential inventory, and will hire tutors to teach the English language to non-English people, and other languages as well to be learned by anyone.

Naomi didn’t take the risk of preparing english school business plan by herself. Her business plan for language school which is given here as a sample is written by professional language school business plan writer. The costs for the startup are as follows:

Mentioning the services, you want to provide in your language school business plan template , can help you a lot in figuring out the best ways of advertisements and earning profits.

The language learning programs which will be offered in Naomi Language School are:

• Basic English Learning Program: For children and teens, and for the foreigners, we will provide basic English learning program enabling them to speak and write English.
• Intensive English Learning Program: For undergrads, grads, and professional incomers we will be offering intensive English learning programs to excel their English speaking and writing skills.
• Other Language Learning Programs: We’ll offer programs to learn languages like German, Spanish, French, Chinese, Arabic, and Japanese from basic to a comprehensive level.
• Career Language Training: For professionals who have either come for a managing or other important job in the US, or the natives who will be going in some other country for job works, we’ll be having special and short language programs.

Marketing Analysis of Language School Business

Our target customers will belong to diverse countries and cultures; it will be challenging to bring them together in the same environment to learn the same language unless you have done a detailed marketing analysis in your language school business model.

In this sample business plan language school  pdf, we are analyzing our target groups in order to make our services compatible with their needs.

5.1 Market and Industry Trends

The United States is recorded for having the highest number of international students worldwide. In order to fill the gap between foreigners and natives, there are currently 13,240 language training centers operating in the US, generating a revenue of $2 billion annually according to IBISWorld. Although there are enough language training centers, yet there is an increasing demand for more, with an expected growth rate of 2.5 percent. So if you manage to administer your students and their requirements efficiently, you won’t be at loss.

5.2 Marketing Segmentation

Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Foreigners: Our biggest target group will be the students and professionals who come to Boston to continue their studies and jobs respectively. They usually find difficult to be fluent with the new language. Moreover, certain jobs and study programs require them to get a workshop on the English language before entering the relevant institute.

5.2.2 US Citizens: This group comprises of those students and professionals who are native of US but require some additional language skill regarding English or some other language. For such people, professionals and students we’ll be teaching a few languages other than English in our center.

5.2.3 Professional & Career Oriented: We’ll be having special and short timed language training programs for the professionals who either have to excel in English language or some other languages which we will be offering.

5.3 Business Target

Our main targets to be achieved over the next three years are:

• To earn a profit margin of $15k per month by the end of the first year
• To start online language training besides our current work by the end of the third year

5.4 Product Pricing

Our services are highly efficient, therefore we haven’t priced our services low, they are in fact priced a little bit higher than our competitors.

As mentioned earlier that there are a lot of language schools running in the United States, so before thinking about how to start a language school business you must think about something additional and more lucrative. In this language school business model pdf you can read about the competitive aspects and advertisement define a strategic plan Naomi Language School will adopt.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our workforce. Our tutors are highly experienced and professional and they know the tactics of teaching an entirely new language to those who are alien to it. Secondly, we’ll be greatly benefitted by our location. Boston is the city with two major universities Harvard and Massachusetts Institute of Technology; so students from all over the world desire to come here to study further. We are exactly located in the metropolitan area, where those students can easily approach us to remove their hesitation of speaking a new language. Lastly, we will not only be teaching the language, but we will also be teaching the skill, we’ll arrange group talks and interactions so that foreign students can adjust with the new people.

6.2 Sales Strategy

To advertise our services:

• We will carry out a large-scale social media campaign.
• We will arrange free seminars to exhibit our teaching methods.
• We’ll contact notable institutes to let us introduce our services to their foreign students.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Staff required by Naomi Language School is given here in this business plan for language school sample  with a little job description.

7.1 Company Staff

Naomi will manage and supervise the overall operations, other staff will be:

• 1 Administrator for managing all operations
• 1 Accountant for maintaining financial records
• 2 Sales Executives responsible for marketing the school
• 10 Tutors for tutoring different languages
• 2 General Assistants for undertaking various day-to-day
• 2 Cleaners for cleaning the facility
• 1 Freelance Web Developer for managing school’s web pages and social media accounts
• 1 Front Desk Officer for receiving calls
• 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

Doing detailed financial analysis in your language school business plan is essential as it will list all the startup costs, salaries of your employees, and other expenses along with a plan to cover these expenses. A language training center doesn’t require a lot of investment unless you want to spend too much on getting the perfect location. The investment and expenses Naomi did in order to meet the criteria of an excellent language center are given here in this english language school business plan pdf . This language school business model is written by a professional business plan writer , revised by a financial expert. So, you can take help from here, in case you are starting the same business.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

 8.6 business ratios.

All tables in PDF

Download Language School Business Plan Sample in pdf

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Home » Sample Business Plans » Education » School

How to Write a Language School Business Plan [Sample Template]

Do you want to start a language school and need to write a plan? If YES, here is a sample language school business plan template & FREE feasibility report. English is the official language in the United States and there are migrants and students who intend working or studying in the United States who would need to first enroll and pass through a language school before they can be fully integrated into the society, hence the viability and profitability of language schools in the United States of America.

If you want to start a language school, it would be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged to ensure that they carry out thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time in it.

A Sample Language School Business Plan Template

1. industry overview.

Generally, players in the Language Schools industry offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities. Schools teach foreign languages, sign language and English as a second language. Please note that the Language Schools industry does not include language instruction software.

Over the years, per capita disposable income and international travel by US residents have grown, thus providing remarkable growth for the Language Schools industry. Going forward, the industry will build on its success in the online, corporate and international markets to fuel growth.

So also, steady immigration levels will aid long-term demand for English-language courses in the domestic market. Demand for language training will also grow as the US population becomes more diverse and businesses attempt to target the new demographic markets. Nevertheless, competition from language instruction software continues to pose a threat to the industry.

The Language Schools industry is indeed a large and thriving industry. Statistics has it that the Language Schools industry in the united states of America is worth billion, with an estimated growth rate of 1.3 percent within 2012 and 2017.

There are about 13,324 registered and licensed Language Schools scattered all around the United States of America and they are responsible for employing about 36,078 people. Alexander Language Schools, Berlitz, Language Leaders Franchising and Rosetta Stone Inc. are the market leaders in this industry, they have lion market shares in the industry.

A report released by IBISWorld shows that as with most industries in the education sector, wages, which include salaries and benefits, account for the largest cost to industry operators. This industry requires instructors, researchers and program developers, as well as employees who perform administrative and management duties.

The report also shows that in 2017, wages are estimated to account for 35.3 percent of revenue. Language schools usually deliver training on a face-to-face basis in small groups, which is highly labor-intensive. On the other hand, establishments can expand facilities and purchase equipment according to need, thereby reducing the level of capital needed to successfully operate in this industry.

Small local operators may even hold language classes in community centers, schools or residential homes. Even though there are loads of players in the Language Schools industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own language school, coupled with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Kings International® Language School is an international private language school that will be located in a well – populated residential estate in Atlantic Avenue, Delray Beach – Florida, United States of America. We are a standard and government accredited language school that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Kings International® Language School is a client-focused and result driven private language school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and parents alike).

We will offer standard and professional language teaching services in a highly secured and conducive learning environment. We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our school.

At Kings International® Language School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationists cum teachers in various languages who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Kings International® Language School will at all times demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely.

We have plans to offer learning platforms to people both online and offline. Our overall business goal is to position our language school to become the leading language school brand in the educational industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years’ of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Delray Beach – Florida is the right place to launch our language school.

Kings International® Language School is founded by Dr. Jenkins Adolphus and his immediate family members. He is an educationist par excellence and has won many awards in the education sector in the United States. Dr. Jenkins Adolphus has both the academic qualification and experience to run a private language school that can favorably compete with other leading language schools not only in Delray Beach – Florida, but also throughout the United States.

3. Our Products and Services

Kings International® Language School is going to offer varieties of learning and instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Foreign languages (French, German, Portuguese, Spanish, Japanese, Mandarin and Arabic et al)
• English as a second language
• Career language training
• Sign language
• Retailing of language books and training materials (DVDs, and CDs et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive language school that will become the number one choice for students in the whole of Delray Beach – Florida. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different levels of learning as it relates to the language of their choice.
• Our overall business goal is to position Kings International® Language School to become the leading language school brand in the language school industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years of operation.

Our Business Structure

It is a known fact that the success of any business is to a large extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Kings International® Language School will build a solid business structure that can support the growth of our language school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the language school of our dream. The fact that we want to become one of the leading language schools in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives. Below is the business structure that we will build at Kings International® Language School;

• Head of School (School Proprietress)

School Administrator

Tutors for Various Languages

• Accountant/Bursar
• Client Service Executive/Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of School/School Coordinator:

• Grows management’s effectiveness by employing, selecting, positioning, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Produces, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing school fees and signing business deals
• Accountable for providing direction for the business
• Creates, interconnects, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the language school
• Design job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily activities of the language school.
• Teach subjects as assigned by the school administrator
• Establishes foundations in various languages as assigned
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the school
• Contributes his/her quota towards growing the language school
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the school administrator

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• In control of preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In authority of developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Kings International® Language School
• Serves as internal auditor for Kings International® Language School

Client Service Executive

• Welcomes / receive students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the students with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build student’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Receives parcels/documents for Kings International® Language School
• Distributes mails in the organization
• Handles any other duties as assigned by the School Administrator
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools’ facility
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours’ basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator.

6. SWOT Analysis

Because of our quest for excellence, Kings International® Language School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured language school that can favorably compete in the highly competitive language schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Kings International® Language School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Kings International® Language School;

As a language school, our core strength lies in the power of our workforce. We have a team with excellent qualifications and experience in languages. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new language school in Delray Beach – Florida, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated language schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the language schools industry is massive considering the number of student cum migrants who would want to learn new languages. In the United States, intensive language and cultural training will remain a popular service. As a standard and international language school, Kings International® Language School is ready to take advantage of any opportunity that comes our way.

The fact that language instruction software is becoming popular, this has resulted to increase in external threats for this industry.

Some other threats that we are likely going to face as a language school operating in the United States of America are unfavorable government policies that might affect private language schools, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the language school line of business is that the keys to attracting students are educational performance and the pass rate of their students in national exams. Any language school that has good records will always thrive.

The demand for the services offered by language schools are driven by the fact that migrants, businesses people, tourists and students would need to learn the language of their host country if they truly want to integrate fully in the country or community.

Economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. The areas you would need to spend heavily on is in ensuring that your school is up to standard, on advertisements, and insurance policy cover.

Lastly, it is trendier to find language schools leveraging on technology to reach out to students beyond the location where their school is located. With the aid of technology, a language school in the United States of America can enroll and tutor students in any part of the world via online study programs.

8. Our Target Market

As a standard and international language school, Kings International® Language School is going to offer varieties of language instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits from the language schools industry.

Our target market as a private language school cuts across people (students, migrants, tourist, diplomats and business people) of different classes and cultural background whether African, Caucasian, Latinos, Indians, and Asians. We are coming into the language school industry with a business concept that will enable us work with the students at different learning stages.

Our Competitive Advantage

Indeed, the language school industry is highly competitive and the entry barriers are high. As a matter of fact, it is pretty difficult for new entrants to establish themselves in the language school industry. So also, the reputation of the language school is of utmost importance.

We are quite aware that to be highly competitive in the industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable improvement and you should be able to meet the expectations of both students and parents alike.

Kings International® Language School might be a new entrant into the language schools industry in the United States of America, but the management staff and owners of the school are considered gurus. They are licensed and highly qualified educationists/teachers at various levels of language learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Kings International® Language School is established with the aim of maximizing profits in the language schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Kings International® Language School will generate income by offering the following language tutorial services;

10. Sales Forecast

One thing is certain, there would always be students who would need the services of language schools to be able to achieve their educational goals and as such the services of language schools will always be needed.

We are well positioned to take on the available market in Delray Beach – Florida and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the language school and our student base.

We have been able to critically examine language schools in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Delray Beach – Florida.

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above. Also, there won’t be any major competitor (language school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst language schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the language school. We will also ensure that our students’ excellent result from national exams and other exams speaks for us in the market place; we want to build a standard school that will leverage on word of mouth advertisement from satisfied clients.

Kings International® Language School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our language school by sending introductory letters alongside our brochure to schools, corporate organizations and key stake holders in Delray Beach – Florida
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations
• Use friends and family to spread word about our language school
• Introduce Kings International® Language School to learning specialists, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Kings International® Language School on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in newspapers, or local publications about Kings International® Language School.
• Use tutorial referral networks such as agencies that will help match students with Kings International® Language School.
• Join relevant association or body that will enable us network and meet others in same industry.
• Advertise online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our language school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al.
• Engage direct marketing approach.
• Encourage word of mouth marketing from loyal and satisfied students.

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for students in the whole of Delray Beach – Florida which is why we have made provisions for effective publicity and advertisement of our language school. Below are the platforms we intend to leverage on to promote and advertise Kings International® Language School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Delray Beach – Florida
• Engage in roadshows from time to time in targeted neighborhoods in and around Delray Beach – Florida
• Distribute our fliers and handbills in target areas in and around Delray Beach – Florida
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Language schools in the United States of America and of course in all parts of the world charge students per tem/per session and students have the option of either paying their tuitions before resumption or during the school session. Language schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al.

At Kings International® Language School, we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

The payment policy adopted by Kings International® Language School is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulations of the United States of America.

Here are the payment options that Kings International® Language School will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our services.

13. Startup Expenditure (Budget)

In setting up a language school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your language school’s environment is conducive enough for students to learn.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a language school business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to start Kings International® Language School in the United of America;

• Business incorporating fees in the United States of America will cost – $750 .
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of classes, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000 .
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a medium scale but standard language school in the United States of America.

Generating Startup Capital for Kings International® Language School

Kings International® Language School is a family business that will be owned and managed by Dr. Jenkins Adolphus and his immediate family members. They are the sole financiers of the language school which is why they decided to restrict the sourcing of the startup capital for the school to three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and of course their business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Kings International® Language School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best.

Kings International® Language School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Securing a standard facility large enough to accommodate our design: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Language Schools’ Logo: Completed
• Graphic Designs and Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the School: In Progress
• Creating Awareness for the language school in Delray Beach – Florida: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry: In Progress

More on School

How to Start Your Own Educational Learning Center

• Small Business
• Setting Up a New Business
• Starting Your Own Company
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SWOT Analysis for Indoor Playgrounds

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According to Global Industry Analysts, the private learning and tutoring market is experiencing rapid growth; it's on pace to become a $227.2 billion industry by 2022. Starting your own educational learning center allows you to get involved with a business trend that is headed in the right direction. Starting an educational learning center also gives you the chance to make a difference in the lives of children every day. Before opening an educational learning center, several steps must be completed.

Write a Detailed Business Plan

Include information about whether you plan on buying into a franchise or starting your own independent business. Evaluate the competition and create some financial projections for your business as well.

Get Startup Funding

For this process, pursue funding from investors or by getting a loan from a commercial lender. When working with a lender, the money must be paid back at some point. If you bring on investors, your future profits must be shared. Both investors and lenders require a copy of your business plan before they will think about giving you the money you need.

Find a Location

Find a place that is convenient for parents to drop off their children. For example, locate your center relatively close to a school or a residential area. Get a building that has rooms for several classes, a computer area and possibly a play area.

Hire Teachers or Tutors

Hire individuals who have been certified by the National Tutoring Association. This helps lend your institution some credibility with parents.

Buy the Equipment

This includes books, computers, desks, chairs, chalkboards, educational toys and videos. If you get involved with a franchise, a list of necessary materials is provided. If not, buy the materials that you need according to your business plan.

Promote Your Business

Offer an introductory price or promotion so that more customers sign up initially. Consult with local schools to see if they will allow you to pass out fliers or be mentioned in the school bulletin. Advertising in the newspaper, on the radio and on television in your area helps get the word out about your business also.

Utilize Digital Marketing Techniques

Although local advertising is a great way to get the word out about your new learning center, digital marketing allows you to reach new customers much more quickly. Social media specifically gives satisfied clients a place to post testimonials, while also allowing the company to post about current discounts or the addition of new tutoring courses.

• Purchase property and general liability insurance for your business. Setting up a corporation or a limited liability company helps you avoid being held personally responsible for any business occurrences.
• National Tutoring Association: Homepage
• Huntington Franchise: Homepage
• Career Trend: How to Start a Learning Center
• Profitable Venture: Starting a Learning Center Business – A Complete Guide

Luke Arthur has been writing professionally since 2004 on a number of different subjects. In addition to writing informative articles, he published a book, "Modern Day Parables," in 2008. Arthur holds a Bachelor of Science in business from Missouri State University.

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How to Start a Learning Center Business

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry

Do you want to start a learning center? If YES, here is a complete guide to starting a learning center business with NO money and no experience plus a  sample learning center business plan template.

Education is and will always be an on-going affair. In fact no one is above learning. This is one of the major reasons why the quest for knowledge would continue to be on the increase. The Learning centre business is a viable business and experts would continue to preach its potency.

Learning centres are most times built to provide easy access to an institution or group of institutions and to assist learners who may experience difficulty in completing assignments and courses because they lack access to educational resources, ICT, tutoring and guidance.

A lot of books have discussed the importance of learning centres, and the presence of learning centres in a community may also financially benefit students as they will not need to travel to urban areas and thus avoid the loss of income they would incur if they had to frequently travel to a major centre.

Also from a political perspective, all citizens need access to educational opportunities, not just those in selected urban areas. This simply explains the importance of learning centres to the common man.

When planning to start this business, note that a learning centre should be designed to meet the needs of learners and to support their efforts as they strive for educational success.

Furthermore, space must be provided for asynchronous and synchronous learning activities, social interaction, and administration. If you really are determined to start a leaning centre, then you may want to hold on to the information below;

Steps to Starting a Learning Center Business

1. understand the industry.

Industry reports have shown that majority of revenue in this industry comes from tuition or program fees. Gross profits tend to range from 60-90% depending on geographical location and subject matter, and net profit averages between 2-10%.

Also as businesses within the industry have grown, they have realized some benefits to scale, but with that growth have often come a difficulty finding qualified instructors.

Experts believe that online training resources, programs and even mobile apps have traditionally been a challenge to the industry, but in recent years, successful educational service providers have found ways to make use of this technology to their great advantage.

Not only are these tools helping students learn in new and exciting ways, but they are helping providers manage students, administrative functions and source material distribution more efficiently.

The growth in this industry is in part attributed to the growing global competitive landscape for higher education, and also greater recognition of the value of trade schools. Many folks are realizing that the cost of a college education can saddle a person for life – and are opting to skip college, learn a trade and start making money faster and with less debt.

The general educational services market is large and growing with multiple types of opportunities available for any focused entrepreneur.

Reports have it that there are over 100,000 establishments in the private Education Service industry; almost 200,000 when including local, state and federal government institutions; combined, this industry employs over 3.5 million people.

Also on the private side, the industry is largely fragmented – the fifty largest companies represent just 30% of the total revenue in the industry. Reports also stated that just last year alone, there were 55 million students attending school in grades K-12, all of whom are potential clients for learning services.

Note that business opportunities in the learning centres industry are not limited to tutoring school age kids in subjects like math and science – opportunities abound in childcare and early education, career education, art, dance, adult language, test preparation and even driving.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

Starting a learning centre gives you the opportunity to offer educational lessons to students of all ages regarding any special skill sets that you have.

Note that a good successful learning is flexible because your students will have very different needs: some are struggling with classes in school, some are studying for college entrance exams, and others may be adult learners who need to master certain skills to benefit their employment.

We strongly believe that this business is ideal for current and former teachers, which is why many teachers begin their learning business as a part-time job. For you to be able to do this business, you must be a people person as most of the business is aimed at direct interaction with others. It helps to be good with children of all ages as they comprise the vast majority of your customers.

It is also important to state that the best customers for a learning centre are regular ones. This is because you are charging an hourly fee (and should not really be charging any other kinds of fees on top of that), some of your best customers will be those whose parents are trying to help them succeed with a subject in school.

Note that if they reach out to you early enough, your learning centre might be taking them for a semester or two—anywhere between 16 and 32 weeks. But apart from that, some of your best customers will be college students and adult learners as these are the groups that realize those sessions with you are an investment.

3. Decide Which Niche to Concentrate On

You should know that learning centres work with people of all ages, helping them acquire educational skills they lack. Estimates have shown that the private learning and tutoring market is experiencing rapid growth; it is on pace to become a $100 billion industry in 2017.

Have it in mind that starting an educational learning centre gives you the opportunity to get involved with a business trend that is headed in the right direction.

This business also gives you the opportunity to make a difference in the lives of children every day. But before opening an educational learning centre, several steps must be completed. One of these steps is to choose a specific niche. Niches available on this industry may include;

• Science learning centre
• Art learning centre
• Communication centre
• Drama centre
• Math centre
• Middle school students centre
• High school students centre
• College students centre
• Professional education centres
• Learning centre for the disable
• Online learning centre

The Level of Competition in the Industry

We believe that the revenue for the Learning Centre industry has contracted steadily in the past five years. States have struggled to fund industry centres since the recession, a lot of which rely heavily on public funding. Also declining workforce participation reduced demand for learning centre services over the period, leading to the closure of a lot of businesses in the industry.

Even though a lot of parents will return to the workforce in the next five years, state budgetary issues will persist, and the industry is expected to continue its decline through 2022. But note that a lot of private businesses in the industry will grow due to higher levels.

It is also very important to state that the industry shows low market share concentration, with only one single operator claiming more than 5.0% of industry revenue. Businesses in the industry tend to service local markets and as such, do not experience significant expansion.

We believe this is especially true for learning centres that rely on government funding. Just in New York state alone, as much as 279 programs are listed as accredited by the National Association for the Education of Young Children. Low market share concentration is expected to continue going forward in the industry.

4. Know Your Major Competitors in the Industry

• Sylvan Learning Centres
• Eye level learning centre
• American learning centre
• Centre for teaching excellence
• STEM Centre USA
• Creative kids learning centre
• Little learning schools
• Oxford learning
• Huntington Learning Centre
• Challenger learning centre

Economic Analysis

Have it in mind that the Business model for a Learning Centre business is very straightforward: you typically charge clients a fixed hourly fee. This fee should accurately represent both your education and experience in the chosen field while taking into account the average price of your competition in the area.

Also to an extent, the size of a Learning Centre business is limited by its nature. It is very much possible for a successful tutor to eventually start this business with multiple tutors as employees, but it needs large amounts of additional time, funds, and licenses, and a lot of learning centre owners enjoy their business because it has a low overhead and they maintain schedule flexibility and business autonomy.

It is also important that you understand the success of your learning centre business is entirely dependent on your hourly rate and the number of students you have at any given time. For example, if you stay relatively busy, tutoring for 30 hours a week and charging a minimum of $30 per hour, your annual wages would be $46,800 gross income.

This literally jumps to $62,400 gross income, though, if you charge $40 per hour. Obviously, that amount can go higher with more hours and/or a higher hourly charge, but we advise that you should be mindful of the season: summer typically has much fewer students than other seasons because your primary clients—students-are mostly out of school.

5. Decide Whether to Buy a Franchise or Start from Scratch

Indeed you must have noted that starting your own company is a daunting task, especially if you are looking at the final goal instead of the step in front of you. One of the first decisions you will have to make is whether to start your own business from scratch or invest in an existing franchise. So here are four reasons to consider before buying a learning centre franchise.

• Working with a proven business model
• Building for the Future with Fulfilling Work
• Brand recognition and marketing support
• Support for Yourself While You Support Others

6. Know the Possible Threats and Challenges You Will Face

Learning centres are always in demand. They are needed to help students keep up with material presented in class as well as stimulate the minds of gifted students. Also a lot of individuals need learning centres to help them pass important examinations or prepare for advanced education.

You need adequate planning to be able to survive in this business, but you can typically start out on a budget and gradually expand your business over time. Here are a few challenges of starting a learning centre;

• Developing your curriculum
• Registering your learning centre as a company
• Renting space
• writing a business plan
• Choosing a suitable marketing strategy

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

Starting a learning centre that will cater for students is a serious business so the legal entity you choose will go a long way to determine how big you want the business to grow.

No doubt choosing a legal entity for your business can be a bit challenging, but since you will be working with individual students and probably huge educational institutions, we advise that you incorporate your business as a legal body because it may be difficult for you to get their attention if they know you are running the business as a private individual, not a corporate firm. Advantages incorporating your business include…

• Protecting your personal assets
• Have Easier Access to Capital
• Enhancing Your Business’ Credibility
• Perpetual Existence
• Gain anonymity

8. Choose a Catchy Business Name

• Success Approach
• Red Apple Teaching
• Lively learning Centre
• Brilliant Minds
• Click Studies
• Club Z! Centre
• Intelligent Learning Centre
• Educational Endeavours
• Revolving Tutoring
• Science centre
• Maths Legends
• Main stone Learning Centre
• Ivy League centre
• Learning crib
• Special Kids
• Clean Step Academy
• NYC Private centre
• Over Achievers Academy
• Future legends
• Precision Academy
• Chicago Test Prep
• Tertiary Education
• Simple minds
• Lecture Point
• Friday Educational Group
• Detroit Learning
• Premium centre
• The Study Shack
• Learning Company
• Academic Doctor
• Education And More

9. Discuss with an Agent to Know the Best Insurance Policies for You

When starting this business, you need to cover yourself as a business owner from potential lawsuits by purchasing business insurance. But right before you purchase insurance, you must first have a solid business plan that states your risks as a business owner and how you plan to cover those risks.

Have it in mind that not all of your risks as a business owner can be covered simply by purchasing a basic insurance policy. You must first know what your risks are.

This is why to identify the risks of your business you can simply consult with an attorney or even an insurance professional. Note that the risks for a learning centre business can be very huge because of the many different exposures involved with your business activities.

But before paying costly fees for an attorney’s advice, we can at least help you to identify some of the potential claims that could arise and which insurance coverage would protect you in the event of a claim. There are a number of risk management controls you can put in place:

• Privacy Statement
• Information Security Policy (you can find some great templates for Information Security policies on SANS website)
• Customer Contract Revision Provisions
• Standard Customer Contracts
• Standard Agreements for Vendors
• Recall Plan
• Vendor Certification Process
• Quality Control Program
• Obtaining Customer signatures on each phase of the project

Insurance Policy You Will Need May Include;

• General Liability Insurance
• Professional Liability Insurance
• Workers Compensation Insurance
• Commercial Auto Liability Insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

When organising or planning your learning centre business, you should also consider going for intellectual property protection to be able to protect your intellectual property.

Filing for intellectual property protection for your Educational Consultancy Firm goes beyond protecting your company’s logo and other documents, but also protecting your investments, patents and of course the name of your company.

If you want to file for intellectual property protection and also register your trademark in the United States, then you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by the USPTO.

11. Get the Necessary Professional Certification

Learning centres are independent academic units within colleges and universities that exist to give support services, and to aid teaching faculties to improve their teaching and professional development. Note that they may also provide learning support services for students depending on the individual institution.

For you to be able to remain relevant in the industry, you need to keep staying current with industry trends and certifications, some of which are;

• Learning Centre Leadership Certification
• Certified Training and Development Professional (CTDP)
• Institute of teaching and development certification
• LCE Certification
• ATD Certification
• Certified Professional in Learning and Performance (CPLP)

12. Get the Necessary Legal Documents You Need to Operate

When starting this business, you need to register your business with the IRS. All businesses should apply for an EIN (employee identification number) on the IRS website. The process is free, and you can submit the application online. Your EIN is required for filing for a business license.

The exact process and requirements for applying for business license differ from state to state, so you should contact your local business authority for details on how to register your learning centre business in your state.

Note that some states may need you to have special certifications or permits, but other states like South Carolina, do not. These are some of the basic legal documents that you are expected to have in place if you want to legally run your own learning centre business in the United States of America;

• Certificate of Incorporation
• Business License and Certification
• Business Plan
• Non – disclosure Agreement
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Consulting contract documents
• Online Terms of Use
• Online Privacy Policy Document
• Apostille (for those who intend operating beyond the United States of America)

13. Raise the Needed Startup Capital

When looking to secure funds for your learning centre, we strongly advise that you pursue funding from investors or by getting a loan from a commercial lender. When working with a lender, the money must be paid back at some point. If you bring on investors, your future profits must be shared.

Note that both investors and lenders need a copy of your business plan before they will think about giving you the money you need. Ways to finance your learning centre may include…

• Debt Financing
• Personal savings
• Raising money from investors and business partners
• Applying for Loan from your Bank
• Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors

14. Choose a Suitable Location for your Business

In this business, the size, layout, location and appearance should all boost your centre operations while respecting zoning and environmental regulations. We all know that facilities come in a wide variety of shapes and prices, which is why you need to know what your needs are and how much you can afford to pay.

If you have worked on a business plan, you probably know the amount you can spend on rent or a mortgage, utilities and taxes.

We strongly believe that a cash-flow analysis will aid you know whether you can afford to purchase a commercial property or if renting is your only viable option. Things to consider when choosing a suitable location for your learning centre include;

• If it’s the right location
• Does it require modification?
• Tax and infrastructure
• Allowing for future growth
• Separate your needs from your wants

15. Hire Employees for your Technical and Manpower Needs

Staffing a learner centre with appropriately qualified individuals can be a significant challenge, but you should know that quality staff is key to the centre’s success.

Note that in order to help learners succeed and take responsibility for their learning, learning centre staff must be able to encourage students, provide a safe environment in which students are treated with respect, and offer reasonable and ethical support that is mindful of students’ privacy.

Have it in mind that your learning centre staff must be intrinsically motivated to help others. Indeed it can be difficult to find individuals with the necessary people and technical skills to staff learning centres. Yet preference should be given to selecting staff who display above-average people skills.

Since the successful operation of today’s learning centres involves ICTs, it is essential that learning centre staff know how to use them.

Individuals who are organized, technologically inclined or savvy, and have basic accounting skills may help make sure that the centre runs successfully. Then funds would be handled by a central organization or via mobile phone money-transfer software so that learning centre staff will not be tempted by corruption or get susceptible to robberies.

Note that immediately learning centre staff are hired, they must be informed about the institution’s programs, its admission and registration procedures as well as the services that are offered or could be offered at the centre. We believe that the key role for staff would be obtaining feedback from students and forwarding it to institutional personnel as well as tracking whether or not students’ concerns have been addressed.

The two-way capability of today’s technology has allowed the world to come to the learner and the learner to reach out beyond his or her environment. Note that technology has become an essential component of today’s educational system.

We believe that it can facilitate effective and efficient communication and help students to obtain the information they need to succeed.

We also believe that the mere presence of ICTs will not make sure that people learn; people must be shown how to use ICTs so as to obtain the information they seek and to analyse what they find. Without much word, the information and the procedures involved in seeking information must be in a language that people can understand.

Currently, 57% of the Internet is in the English language while only 16% of the world’s 7 billion people speak any English at all.

Wikipedia, for example, offers its content in 286 different languages. Note that the success of any educational program involving technology is highly dependent on the capabilities, confidence and enthusiasm of the staff at the learning centre.

This simply means there is a need to ensure that learning centre staffs are able to use the technology and to re-orient learners who may be accustomed to traditional classroom instructional methods.

The Service Delivery Process of the Business

We all know that University professors, part-time instructors, or teaching assistants approach teaching as experts in their field, but it doesn’t in any way guarantee success in teaching, as teaching expertise is entirely a different matter. We believe that a lot of instructors have not been trained in teaching methods, and may have difficulties passing contents and concepts to students, who are relative laymen in the field.

We also believe that novice students approach the information and contents in a course in a much different way than expert teachers, and teachers may not know the conceptual divide between them and their students.

Meaning that most time novice students may perceive the contents of lectures and textbooks as large amounts of information, rather than as meaningful concepts, in contrast to experts, who can naturally see the materials as coherent and meaningful due to years of expertise.

Also individuals who depend on traditional teacher-centred methods such as pure lecture may inadvertently subject students to an information dump, or fail to flow with students at a conceptual level, leaving students unable to learn or retain information in a meaningful way and approach.

16. Write a Marketing Plan Packed with ideas & Strategies

Indeed the presence of a learning centre in a particular location does not mean that it will be used. That is because learning centres, institutions, and programs must be marketed and the benefits of the centre proactively sold.

We all know that marketing strategies could emphasize the need for life-long learning or the potential impact the centre could have on members of the public once they become aware of new ideas and developments beyond their location.

Even though individuals may understand the gain of an educational program, they may not be able to pay for the program in the traditional manner.

Instead of making one large payment upfront for each semester or academic year, learning centres might consider implementing pay-as-you go models, where students only pay for one course at a time or pay hourly. Things to have in mind when developing a marketing plan for your learning centre may include;

• Determine conditions for success
• Ascertain the amount people are willing to pay
• Establish partnerships
• Find managers
• Differentiate service

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Have it in mind that the primary path to a more profitable Learning centre is more students, and the primary path to more students is more advertising. In addition to the previously-mentioned advertising via print, television, social media, and networking with local schools and community centres, you might consider offering free workshops or seminars at local schools and colleges.

We believe this will help you both advertise your services and demonstrate your value to potential customers. You should also consider guest publishing on educational blogs or blogs related to your field—this will indeed help you become more of an established name when someone is looking for more specialized instruction. Other things to bear in mind may include;

• Motivate your students
• Employ two-stage implementation process
• Develop entrepreneurial skills
• Use open educational resources

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Sample Language School Business Plan

• October 8, 2023

LANGUAGE SCHOOL BUSINESS PLAN SAMPLE

You possess language skills and want to set up a school right?

One of the most important things you need is a plan. There is hardly any progress to be made without this. Hence the purpose of having this English or foreign language school business plan sample.

Our aim is to help you plan for your business.

This sample gives you an idea on how to go about the whole process. That is, from its planning stages to its eventual implementation.

Here is a sample business plan for starting a language training center.

Executive Summary

Bridge Lingual Center is a center of excellence for the learning of languages. We are a fully licensed and accredited school located in the Buffalo, New York.

Our location is strategic due to its diversity. Such diversity naturally increases the need to learn new languages apart from English. Our classes are taught native speakers of the world’s most popular languages.

These languages include Italian, Spanish, Portuguese, German and Russian. Others are French, American Sign Language (ASL), Chinese, Arabic and Japanese. We plan on expanding the number of languages taught. However, this will depend on demand.

The learning environment at Bridge Lingual Center is very conducive for learning. This is due to our highly interactive classes where students get the opportunity to learn from native speakers. Our online learning program has just been introduced. This will be crucial in developing good language skills within a short time.

Products and Services

We offer a wide range of quality services carefully designed to help with easy language learning. Currently, the available language courses include ASL, Chinese, Portuguese, Spanish, German and Russian.

Other languages are Arabic, Japanese and French.

Cultural programs have also been designed to help immerse our students into the very detailed aspects of various cultures. These helps increase their level of interests and eventually their skills in their chosen language.

Our library services are also very crucial to fast learning. Materials include audio, and visual contents.

At Bridge Lingual Center, our vision is to build a language school known for excellence. We speak through our students. Ease of learning isn’t something that is so common.

However, we are doing all we can by deploying the latest technology coupled with our native speaking workforce.

Through this, we seek to become the reference point for language learning in the nearest future.

Our Mission

We are driven by professionalism and the adoption of global best practices. We believe that these attributes, coupled with innovation will significantly impact on our reputation as an emerging brand.

Our mission is to break into the top 10 league of best language schools in New York in 5 years.

SWOT Analysis

Bridge Lingual Center has been in existence for the past 4 years. During this time, we have seen a steady climb in student enrollment. A major reason for this is due to our marketing efforts. We’ve also attracted referrals from students.

While there has been a lot of positive gains, these gains have not come without their fair share of challenges.

An assessment of our business so far has shown where we’ve performed well as well as shortcomings. This information is critical to our success going forward.

An assessment of key indicators of our operational health show the following;

i. Strength

Our strong work ethic and quality of workforce has been a major boost to our growth. The location of our language school has also impacted positively.

As a result, we’ve witnessed a growing number of students who have shown a great deal of enthusiasm and approval of our instructional approach.

The results too have been deeply satisfying.

ii. Weakness

In spite of all the strength, there have been weaknesses too. There are lots of competing language schools within the City of Buffalo. Although we aren’t fazed by competition, the problem lies in our current capacity.

This problem isn’t insurmountable as we are stepping up our marketing campaign to meet up and gain our fair share of the market.

iii. Opportunities

The growing need to learn languages for business, communication and cultural assimilation etc makes this area very exciting.

There are endless possibilities and we are ever ready to strategically position our business to take advantage. Our growth outlook extends much beyond Buffalo, New York. We plan on opening more locations across many states.

This 10-year target is a deliberate attempt to reap immense benefits which are inherent in the language learning industry.

iv. Threats

This is a problem we’ll have to deal with when it happens. That is, rise in popularity of subscription based language teaching software. This is a real threat which may eventually affect traditional language teaching schools like ours.

However, our most recent online language teaching program seeks to address that.

Financial Projection

We will be actively improving our services starting from this year. This will see major improvements on all fronts.

This will see a jump in our finances over a period of three years.

We have made projections based on available data and the results have been exciting as summarized below

• First Financial Year                                     $850,000.00
• Second Financial Year                               $1,500,000.00
• Third Financial Year                                   $2,300,000.00

Competitive Advantage

Our language school has largely been driven by innovations and the adoption of best practices. The careful selection of our instructors has also added to our advantage.

Bridge Lingual Center also sits in a strategic part of town which has seen a recent surge in the need to learn a language.

Marketing Strategies

Our marketing strategies will be ramped up to enhance our presence and improve our brand. This aggressive marketing drive will be adopt several platforms such as the social media space and on our websites.

Word of mouth marketing and sponsored print and TV ads will also be included in our marketing campaign. We will also target clients who needs to learn as second language.

This language school business plan sample can be used to position your business for excellence. During and after writing your plan, you’ll have to provide an answer to the question “how good is my plan?” How good a plan is depends on what is included. It must reflect clearly and in a concise way your goals and how you intend to execute them.

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How To Write a Business Plan for Language School in 9 Steps: Checklist

By henry sheykin, resources on language school.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you interested in starting a language school but don't know where to begin? Look no further! In this blog post, we will guide you through the process of writing a business plan for your language school in just 9 simple steps. But first, let's take a look at some fascinating statistics about the language learning industry.

The language learning industry is experiencing tremendous growth globally, with an estimated market value of $56 billion in 2021. This growth can be attributed to the increasing importance of being multilingual in a globalized world and the rising demand for language learning across various sectors. Whether it is for professional advancement, travel, or personal enrichment, learning a new language has become more popular than ever before.

Now that you're aware of the industry's potential, let's dive into the essential steps for creating a comprehensive business plan for your language school. By following this checklist, you can ensure that your venture is well-planned, organized, and equipped for success.

Step 1: Identify target market and language offerings

To start, determine your target audience and the languages you will offer. By understanding the specific needs and preferences of your potential students, you can tailor your services accordingly and attract a steady stream of eager learners.

Step 2: Conduct market research and analysis

Next, conduct thorough market research to identify your competition, potential demand, and market trends. This information will help you make informed decisions about pricing, marketing strategies, and student recruitment.

Step 3: Define unique selling proposition

Clearly define what sets your language school apart from the competition. Is it your experienced instructors, innovative teaching methods, or flexible scheduling options? Highlighting your unique selling proposition will help you stand out in a crowded market.

Step 4: Determine desired location and infrastructure

Select a location that is easily accessible and has a high concentration of potential students. Consider the space and facilities required to accommodate your classes and create a conducive learning environment.

Step 5: Develop a pricing and revenue model

Design a pricing structure that is attractive to students while ensuring your language school generates sufficient revenue to cover expenses and maintain profitability. Consider offering package deals, discounts for long-term commitments, or additional services to maximize your earning potential.

Step 6: Create a curriculum and teaching methodology

Create a comprehensive curriculum that covers various language levels and incorporates engaging teaching methodologies. Take into account different learning styles and utilize technology and multimedia resources to enhance the learning experience.

Step 7: Establish partnerships and collaborations

Collaborate with local organizations, businesses, or educational institutions to expand your reach and attract potential students. Partnerships can provide additional promotional channels and credibility to your language school.

Step 8: Assess legal and regulatory requirements

Ensure that you comply with all legal and regulatory requirements for operating a language school in your area. Obtain the necessary licenses and permits, and familiarize yourself with any specific regulations pertaining to language education.

Step 9: Prepare a financial forecast and budget

Finally, create a financial forecast and budget that outlines your expected expenses, revenue projections, and anticipated return on investment. This will help you gauge the financial feasibility of your language school and make informed decisions about resource allocation.

In conclusion, writing a business plan for your language school is crucial for its success. By following this 9-step checklist, you can ensure that your language school is well-positioned to meet the demands of the growing language learning industry. Good luck on your entrepreneurial journey!

Identify Target Market and Language Offerings

One of the first steps in creating a successful business plan for a language school is to identify your target market and the languages you will offer. Understanding your target market is crucial as it helps you tailor your marketing efforts and curriculum to meet the specific needs and interests of your potential students.

When identifying your target market, consider factors such as age, education level, occupation, and language proficiency. For example, your language school may focus on teaching Spanish to professionals in the finance industry or English to international students preparing for university entrance exams.

• Tip 1: Conduct market research to determine the demand for language learning in your target market. This can involve surveys, interviews, and analyzing data on language learning trends in your area.
• Tip 2: Consider offering a variety of languages to attract a wider range of students. Popular languages to offer may include Spanish, French, Mandarin, or Arabic.
• Tip 3: Do not limit yourself to only offering classes for beginners. Consider providing advanced and specialized language courses to cater to students who already have some proficiency in a language.

Once you have identified your target market and language offerings, you can move forward with conducting market research and analysis to gain further insight into the feasibility and potential success of your language school.

Conduct Market Research And Analysis

Market research and analysis are crucial steps in developing a successful business plan for a language school. This process involves gathering information about the language learning market, identifying potential competitors, and understanding the needs and preferences of your target market.

Here are some important points to consider when conducting market research and analysis:

• Identify your target market: Determine the specific demographic and psychographic characteristics of the individuals who are most likely to enroll in your language school. This can include factors such as age, education level, and interests.
• Study the competition: Research other language schools in your area to understand their offerings, pricing, and marketing strategies. This will help you identify any gaps or opportunities in the market that you can capitalize on.
• Analyze market trends: Stay updated on the latest trends in language learning, such as the growing demand for certain languages or the popularity of online language courses. This information will inform your business strategies and help you stay ahead of the curve.
• Conduct surveys and interviews: Gather feedback from potential students and language learners to understand their needs, preferences, and pain points. This will help you tailor your services and marketing messages to resonate with your target audience.
• Consider location factors: Evaluate the demand for language learning in your desired location. Are there sufficient potential students in the area? Is the competition high or low? Assessing these factors will help you determine the viability of your language school in a particular location.

Tips for conducting market research:

• Utilize online surveys and questionnaires to gather data efficiently.
• Reach out to local language learning communities and organizations for insights.
• Attend industry conferences and events to network and gather market intelligence.
• Stay up-to-date with industry publications and reports.

By conducting thorough market research and analysis, you will gain a better understanding of the language learning market, identify your target audience, and position your language school for success.

Define Unique Selling Proposition

One of the key steps in creating a successful business plan for a language school is defining your unique selling proposition (USP). This is a statement that highlights what sets your language school apart from competitors and why students should choose your school over others. It is important to clearly identify and communicate your USP to differentiate your language school in the market.

• Identify your strengths: Begin by identifying the strengths of your language school. Consider your teaching methods, the qualifications and expertise of your instructors, the quality of your curriculum, and any unique features or benefits that you can offer such as personalized learning plans or small class sizes.
• Understand the market: Research and analyze your target market to assess the needs and preferences of potential students. Identify any gaps or opportunities in the language learning market that your school can address. This will help you define a USP that aligns with the demands of your target audience.
• Highlight what sets you apart: Once you have identified your strengths and understand the market, focus on the aspects of your language school that make it unique. This could be a teaching methodology that is proven to be effective, a wide range of language offerings, specialized programs for specific industries or professions, or access to immersive cultural experiences.
• Communicate the value: Clearly communicate the value that your language school provides to potential students. Explain how your USP addresses their specific needs and how it will enhance their language learning experience. Use compelling language in your marketing materials and on your website to convey the benefits of choosing your school.
• Focus on what makes your language school unique and emphasize those aspects in your marketing efforts.
• Consider conducting surveys or interviews with potential students to gather feedback and insights that can help shape your USP.
• Regularly evaluate and reassess your USP to ensure it remains relevant in the evolving language learning market.

Determine Desired Location And Infrastructure

Choosing the right location for your language school is crucial to its success. Consider factors such as accessibility, visibility, and proximity to your target market. Determine the ideal location by researching the demographics and characteristics of the area, including the number of potential students and competition.

When assessing potential locations, evaluate the infrastructure and facilities that are necessary for a language school to operate effectively. Consider the size and layout of the space, ensuring it can accommodate classrooms, administrative areas, and any additional facilities you may require. Look for locations with ample parking or public transport access to make it convenient for students to attend classes.

• Choose a location that is easily accessible to your target market, such as near universities, business districts, or residential areas.
• Consider renting or leasing a space initially to minimize initial investment and allow flexibility for future expansion.
• Ensure the infrastructure of the location meets safety requirements and has sufficient amenities, such as restrooms and technology for language instruction.
• Think about the ambiance and atmosphere of the location, as it can contribute to the overall learning experience.

Once you have identified your desired location, thoroughly evaluate potential lease or purchase agreements, considering the terms, costs, and any additional requirements. It may be beneficial to consult with a lawyer or real estate professional to ensure you fully understand and negotiate favorable terms.

By carefully considering the desired location and infrastructure for your language school, you can create an environment that caters to the needs and expectations of your target market, while providing a conducive space for effective language learning.

Develop A Pricing And Revenue Model

Developing a pricing and revenue model is a crucial step in creating a successful business plan for your language school. This step involves determining how much you will charge for your language classes and how you will generate revenue for your school.

Firstly, identify the factors that will influence your pricing strategy . Consider factors such as the level of expertise of your instructors, the language being taught, the duration of each class, and any additional resources or materials that will be provided to students. These factors will help determine the value and cost of each class.

Next, decide on the pricing structure that best suits your target market and business goals . This may include options such as charging a flat fee per class, offering package deals for multiple classes, or providing discounts for long-term commitments. Ensure that your pricing structure is competitive within the market while still allowing you to achieve your desired profit margins.

Once you have determined your pricing structure, outline your revenue streams . In addition to class fees, consider other potential sources of revenue, such as registration fees, textbook sales, or additional services like tutoring or translation services. A diverse range of revenue streams can help to ensure a steady flow of income for your language school.

Lastly, estimate your monthly and yearly revenue projections . Take into account factors such as the number of classes you plan to offer per week, the average number of students per class, and the pricing structure you have established. This will help you assess the financial viability of your language school and set realistic revenue goals.

In conclusion, developing a pricing and revenue model requires careful consideration of factors that will affect your pricing strategy, choosing the right pricing structure, identifying additional revenue streams, and setting realistic revenue projections. Building a solid pricing and revenue model is essential for the long-term success and sustainability of your language school.

Create A Curriculum And Teaching Methodology

Creating a comprehensive curriculum and teaching methodology is crucial for the success of your language school. It helps ensure that your students receive a structured and effective learning experience. Here are some important steps to consider:

• Outline learning objectives: Start by clearly defining the desired outcomes for each language course. Identify the skills and knowledge that students should acquire by the end of the program.
• Assess language proficiency: It is essential to assess the language proficiency of your students accurately. Use standardized tests or conduct interviews to determine their starting level. This information will help you design appropriate courses for different proficiency levels.
• Design course materials: Develop comprehensive course materials that incorporate various components, such as grammar, vocabulary, speaking, listening, reading, and writing. These materials should be structured and organized to guide students through their learning journey.
• Include interactive activities: To engage students and enhance their learning experience, incorporate interactive activities in your curriculum. These can include group discussions, role-plays, games, and multimedia resources.
• Integrate cultural aspects: Language learning is not just about grammar and vocabulary; it also involves understanding and appreciating the culture associated with the language. Include cultural aspects in your curriculum to provide a holistic learning experience.
• Adapt teaching methods: Different students have different learning styles and preferences. Consider incorporating a variety of teaching methods, such as lectures, group work, individual exercises, and multimedia resources, to cater to diverse learning needs.

Tips for creating a curriculum and teaching methodology:

• Keep your curriculum updated and aligned with the latest language learning standards and trends.
• Regularly assess and evaluate the effectiveness of your teaching methodology to make necessary adjustments.
• Consider incorporating technology tools and online resources to enhance learning and provide additional support to students.
• Seek feedback from both students and instructors to continuously improve the curriculum and teaching methodology.

By creating a well-structured curriculum and employing effective teaching methodologies, you can provide a high-quality learning experience for your students, which in turn will contribute to the success and reputation of your language school.

Establish Partnerships And Collaborations

Establishing partnerships and collaborations can greatly benefit a language school by expanding its reach, enhancing its offerings, and increasing its credibility within the industry. These partnerships can be with other language schools, educational institutions, language exchange programs, or even local businesses. Here are a few important considerations when establishing partnerships and collaborations for a language school:

• Identify potential partners: Look for organizations or individuals that align with your language school's mission, values, and target market. Reach out to language schools or educational institutions in your area, explore language exchange programs, and consider connecting with local businesses that may have a vested interest in language learning.
• Assess collaboration opportunities: Determine the areas where collaboration can bring mutual benefits. This can include sharing resources, cross-promotion, joint events or workshops, or even co-developing specialized classes or programs.
• Approach potential partners: Once you have identified potential partners, reach out to them with a clear and well-defined proposal. Clearly articulate the benefits of collaboration and how it can help both parties achieve their goals.
• Establish formal agreements: When entering into collaborations, it is important to have formal agreements in place to outline the terms and responsibilities of each party. This can include details regarding resource sharing, revenue sharing, intellectual property rights, and any other relevant considerations.

Remember, partnerships and collaborations can open doors to new opportunities, expand your language school's reach, and enhance the overall learning experience for your students. Take the time to identify potential partners, assess collaboration opportunities, and establish formal agreements to ensure successful partnerships that can contribute to the growth and success of your language school.

Assess Legal And Regulatory Requirements

When starting a language school, it is crucial to thoroughly assess the legal and regulatory requirements to ensure compliance and avoid any potential legal issues. Here are some important considerations:

• Business Structure: Decide on the legal structure of your language school, whether it is a sole proprietorship, partnership, LLC, or corporation. Consult with a legal professional to understand the advantages and disadvantages of each structure.
• Licensing and Permits: Research and obtain the necessary licenses and permits required to operate a language school in your state. These may include a business license, educational institution license, or permits related to operating a physical establishment.
• Insurance: It is essential to have appropriate insurance coverage to protect your language school from any unforeseen incidents. Consult with an insurance expert to determine the specific types of coverage needed for your business.
• Employee Regulations: Understand the labor laws and regulations in your state or region. Ensure compliance with employment standards, including minimum wage, employee benefits, and worker classification.
• Student Enrollment Agreements: Develop enrollment agreements outlining the terms and conditions of enrollment, payment policies, cancellation policies, and grievance procedures. Consult with legal counsel to ensure these agreements are legally sound and protect both the language school and its students.
• Intellectual Property: If you have developed unique curriculum materials or teaching methodologies, consider protecting your intellectual property through patents, trademarks, or copyrights. This can help safeguard your school's proprietary materials and prevent unauthorized use.
• Privacy and Data Protection: Ensure compliance with applicable data protection laws and regulations, particularly concerning the collection, storage, and use of student and employee information. Implement robust data protection measures and obtain necessary consents where required.
• Health and Safety Regulations: Comply with health and safety regulations to provide a safe learning environment for students and staff. This may include proper facilities maintenance, fire safety measures, and adherence to local health codes.
• Consult with a lawyer experienced in educational law to ensure compliance with all legal and regulatory requirements specific to language schools.
• Stay updated on any new laws or regulations that may affect your language school and make necessary adjustments to maintain compliance.
• Seek professional advice to ensure your contracts, policies, and procedures adequately protect your language school's interests.

Prepare A Financial Forecast And Budget

Preparing a financial forecast and budget is a critical step in creating a solid business plan for your language school. It allows you to estimate the financial aspects of your business and make informed decisions regarding pricing, expenses, and revenue projections.

1. Estimate your expenses: Begin by determining the costs associated with running your language school. Consider factors such as rent, utilities, insurance, marketing expenses, salaries, teaching materials, and technology. Make sure to research and calculate each expense realistically to ensure an accurate financial forecast.

2. Project your revenue: Based on your chosen pricing model and market research, estimate the number of students you expect to enroll and the revenue you will generate. Consider factors such as class fees, additional services, and potential fluctuations in enrollment throughout the year. Keep in mind that revenue projections will vary based on student capacity, class sizes, and pricing structures.

3. Determine your breakeven point: Calculate the number of students or classes you need to cover your fixed costs. This will help you understand the level of enrollment required to reach profitability. It is essential to consider this figure when setting your pricing strategy and marketing efforts.

4. Create a cash flow forecast: Forecasting your cash flow will help you manage the timing of revenue and expenses. Identify when you expect payments from students and when you need to make payments to suppliers and staff. This will enable you to anticipate any potential cash flow challenges and plan accordingly.

5. Consider various scenarios: Develop scenarios based on different levels of enrollment and revenue projections. This will allow you to see the potential impact on your finances and assess the sustainability of your language school under different circumstances. It also helps you identify areas where adjustments might be necessary.

• Consult with a financial advisor or accountant to ensure the accuracy and reliability of your financial forecast.
• Regularly review and update your financial forecast and budget as your language school grows and evolves.
• Consider including a contingency fund in your budget to account for unexpected expenses or fluctuations in revenue.
• Keep track of your actual financial performance compared to your forecast to identify areas for improvement.

By carefully preparing a financial forecast and budget, you will gain a comprehensive understanding of the financial viability and potential challenges of your language school. This will guide your decision-making process and enhance the overall sustainability of your business.

Developing a business plan for a language school is crucial for success in this competitive industry. By following the nine steps outlined in this checklist, you can ensure that your language school is well-positioned to meet the needs of your target market and achieve your desired goals.

Start by identifying your target market and evaluating the language offerings that will appeal to them. Conduct thorough market research and analysis to understand the demand and competition in your area. Once you have a clear understanding of your market, define your unique selling proposition to differentiate yourself from competitors.

Consider the location and infrastructure requirements necessary to provide a conducive learning environment for your students. Develop a pricing and revenue model that allows for flexibility and meets the needs of potential students. Create a curriculum and teaching methodology that is engaging and effective.

Establish partnerships and collaborations with other organizations that can enhance your language school's offerings and reputation. Understand and comply with the legal and regulatory requirements of operating a language school. Finally, prepare a thorough financial forecast and budget to guide your financial decisions.

By following these nine steps, you will be well-prepared to launch and run a successful language school, attracting students who are eager to learn a new language and providing them with a valuable educational experience.

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Tutoring Service Business Plan

Start your own tutoring service business plan

Bryan's Tutoring Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Schools are underfunded, kids need schooling, some kids need more help than others; some parents want to help more than others do. Tutoring helps kids learn.

Bryan’s Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. For The Atkinson-based courses, Bryan’s Tutoring Service offers an extensive collection of past exams which are invaluable for teaching the material and for exam preparation. For all students, Bryan’s Tutoring Service uses the Systematic Analysis Framework (SAF). This unique problem solving approach taught to students provides a system to approach all topics that they encounter in school. This system seeks to provide the student with a way in which they can better solve their own queries. This system differs from most tutors who are primarily concerned with answering the student’s immediate questions and not concerned with providing the students with basic problem solving skills for future applications.

Bryan’s Tutoring Service has identified several target market segments that will be pursued. The largest segment is the Willamette business students. Bryan has close relationships with most of the professors of the business program, allowing Bryan to tailor the tutoring to the specific course material as well as receive referrals from said professors. Within this market segment there will be three subgroups: quantitative clients, non-quantitative clients, and international students. Bryan’s Tutoring Service will also serve undergraduate students from Willamette and the surrounding colleges.

Competition

Tutoring has been around as long as students. And as long as students get in over their head, they will need tutors to help them catch up and keep up with their classmates. Some materials just need to be explained in different ways for them to make sense.

However, while the need for tutoring exists, the bulk of tutoring taking place in the market is very limited and unorganized. What sets this company apart is its experience and the attention paid to individual needs of students.

Bryan’s Tutoring Service exists to help students. We take a unique and innovative approach to teaching that helps students connect with the subject matter they need to master. Through personalized and focussed teaching processes, our students develop the tools they need for ongoing success in their fields of study. Our success depends on our attention to the needs of our clients and truly helping them achieve – we don’t succeed unless our clients succeed.

Expectations

This is a personal tutoring business. Bryan will be able to make enough during the school year to sustain his needs when June July and august come around and students are fewer.  The rent and expenses listed are for him to pay his rent and to eat etc. between group sessions. 

Financial Highlights by Year

Financing needed.

Bryan will use his savings for this venture. He does not need much just enough to get him through the first month’s rent 

Problem & Solution

Problem worth solving, our solution.

Bryan’s Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. For The Atkinson-based courses, Bryan’s Tutoring Service offers an extensive collection of past exams which are invaluable for teaching the material and for exam preparation. For all students, Bryan’s Tutoring Service uses the Systematic Analysis Framework (SAF). This unique problem solving approach taught to students provides a system to approach all topics that they encounter in school. This system seeks to provide the student with a way in which they can better solve their own queries. This system differs from most tutors who are primarily concerned with answering the students immediate questions and not concerned with providing the students with basic problem solving skills for future applications.

Target Market

Market size & segments.

The company was founded tutoring students in the graduate school of management in their quantitative subjects. This remains the core segment, although other segments have been developing and show potential to provide the bulk of future income. Graduate students can be divided into three groups: quantitative subjects/students, non-quantitative, and international students.

Undergraduate students will also be served, however Bryan’s Tutoring has a less intimate relationship with the various undergraduate schools and professors. There are several colleges, public, private, and community-based that will provide Bryan’s Tutoring with a steady flow of students. Bryan’s Tutoring will offer tutoring in the courses offered to graduate and undergraduate students. Please review the following section which provides additional detail regarding the different target segments.

Graduate Students The company was founded tutoring students in the graduate school of management in their quantitative subjects. This remains the core segment, although other segments have been developing and show potential to provide the bulk of future income. Graduate students can be divided into three groups:

• Quantitative : These are students who are at the graduate school level and enrolled in quantitative course such as: accounting, finance, business algebra, calculus, and statistics. While this remains the backbone of the company’s business, other areas have been growing quickly and are poised to take off.
• Non-quantitative : These are students who are requesting tutoring for other subjects that are not quantitative. For example, marketing, international management, organizational behavior, and economics. While this was traditionally not as demanded as the quantitative reviews, the experience that the company has developed in tutoring quantitative courses lends itself well to this segment. The ability to prepare students for upcoming exams and to give them practice tests has been a popular service that should only continue to grow in the future.
• International students : Because of the large percentage of students in the program from foreign countries, a specialized service is provided to them. The same courses are tutored, but the focus is less on explaining the complicated math and more on helping them understand the English explanations of the math. From the beginning, a sizeable percentage of students requesting tutoring were from foreign countries. It didn’t take long to figure out that most of these students were quite bright and really did understand the math concepts behind the different subjects being taught. They were just struggling to keep up with the lectures and understand the difficult examples given in class. The same is true of the non-quantitative courses. Tutoring and review courses taught for international students focus less on the math or subject of discussion and more on helping them develop the language skills necessary or simply reviewing the subjects their professors covered. Originally the students who sought these services were quite desperate. Bright individuals who had always been at the head of their class back home, they found themselves struggling to keep up in the classes being taught in English. However, more and more students have been taking advantage of these services to give them the edge they need to compete with their American colleagues. The stigma and embarrassment of having to seek out help have been replaced with a view toward the services as the price of being able to compete in the foreign language (English) at their true capacity. Growth is expected to continue as more and more students use the services and their stigma diminishes.

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Current alternatives

Tutors tend to be individuals with a little extra time and specific expertise in a given topic. However, few have the resources to provide a comprehensive tutoring program covering every possible aspect of a course from understanding the material, to getting the best grade possible from a given professor. The majority of competition comes from one-on-one tutoring conducted by friends of the student. There is no organized tutoring service available to students that really covers their specific course from soup to nuts.

As the company looks to expand beyond the walls of Willamette University to cover community colleges and potentially franchise out to other colleges in other states, there appear to be few organized competitors. Companies like Sylvan Learning Center are mostly geared for handling the needs of younger students, K-12.

Now, while one-on-one tutoring from a friend may be a cheaper way for a student to go, there really is an advantage to paying for tutoring. The tutoring sessions include examples that have been tried and tested previously with prior students. Over time, Bryan has developed a repertoire of examples and approaches to help students with nearly all of the challenges that prevent them from getting the most out of the experience.

As an example, in accounting and finance classes the professors like to use examples that are complicated for some students to grasp. Often the principle is shown using a huge corporation with millions of dollars in revenue, multiple divisions, and decades of history. The principle being taught may be quite simple, but having to wade through the complicated organizational structure and many other accounting principles can be very confusing to some students.

Bryan’s approach is different. Students are better able to see these principles when isolated temporarily in a very simplified manner before placing them back into context. So, students are introduced to a very simplistic business model – Billy Bob’s Lemonade stand. It is shown that each of the accounting or finance principles being taught can apply to a lemonade stand. The advantages of this approach are:

• Many of the North American students had their own lemonade stand at some point in their childhood and so they can relate to the business.
• Even the international students can pick up the concept quickly and see how it would work.
• Using the same business throughout the tutoring relationship provides a safe place for students to learn where they are already familiar with what the business is and how it works.
• Accounting and finance principles work the same whether revenue is in the hundred of dollars or hundreds of millions of dollars and whether the calculations are round numbers or not – for purposes of discussion it is easier to work with smaller numbers to teach the principle before applying the principle to complicated situations with large numbers. Too often students are confused not because the principle being taught is confusing, but because they are daunted by the large numbers being used. Once they become familiar with the principle, the numbers are easy to figure out.
• By using the same business to introduce each principle, students don’t need to spend time learning everything about a new business each time they learn a new principle. This means that more time can be spent discussing the principle and less discussing the business.
• Having already seen other principles applied to the same business (before simplifying it back down to its core), students are better able to see the principle inside a complicated business structure.

This is just one technique that has been developed successfully over several years that sets Bryan’s tutoring sessions apart from other options.

After each exam, students are encouraged to bring in their exams to be reviewed. The collection of exams over the years provides the tutoring service with a number of examples for use in tutoring session and to better prepare students for upcoming tests.

Similarly, over the years, certain handouts have been prepared to help teach students particular principles. These are accumulated and updated occassionally as needed. Students who are enrolled in tutoring sessions have full access to several years worth of materials. The cost to the company to provide these materials is very low because they have been developed from time to time over the years when a need arose. Although some investment of time was required to produce them, it is an overhead cost and can be spread out over several years for as long as the handout remains current or useful.

One challenge that the tutoring company faces is the cyclical nature of demand. Students tend to seek tutoring more when an exam is looming. Because of its experience in the school and its understanding of when exams will be coming up, topics of discussion for tutoring classes can be planned and students can be encouraged to keep their studies on a more even track. The focus is on prevention of problems so that last-minute cramming is kept to a minimum.

Finally, the services offered by the company are differentiated from competitors by the quality of Bryan’s teaching. He is fun, energetic, and has a certain stage presence that makes it interesting to attend his tutoring sessions. Moreover, his personalized attention focuses on the specific needs of individual students.

Bryan understands that different people learn in different ways, so classes are taught on various levels. Board displays and other visual aids are employed whenever possible to reach those who learn visually. Explanations are thorough for the audio learners. A training model is employed that gives students a good deal of hands-on time during the session so they can learn by doing. And an analysis of each student helps determine which of these approaches will be the most useful for each individual.

Our advantages

There are no other companies providing specialized and targeted services to the target market. This gives the company an edge that will help it to survive for some time to come. The experience with and knowledge about each of the professors and their courses gives the company an ability to provide specialized services that no one else can compete with on anywhere near the same level. Moreover, the service is further differentiated by the following items:

• Individualized service, based on personalized evaluation of each client and his or her specific needs and strengths. This takes into account the recognition that students learn in various ways, some students learn visually, others orally. Bryan’s Tutoring first evaluates each student and their best way of learning and tailors the tutoring to most effective serve each student.
• The option of one-on-one tutoring or review sessions offered to small groups (enough students so they can learn from each other, but not so many that it becomes confusing and distracting in the session).
• Specialized handouts prepared over several years of tutoring.
• Experience explaining difficult concepts and knowledge of what works best with certain types of students. Sessions can be focussed to better meet the needs of individual students.
• Systematic Analysis Framework (SAF) will be applied to all tutoring. SAF is a system where each student is taught to properly approach any type of problem with a systematic method that provides them with the tools of handling problems with a formal problem solving technique, empowering the student to be able to learn more on their own. This is in contrast with most other tutors who assist the student with specific problems or questions. This is short sighted as it only addresses the difficulty at hand, it does not assist the student with problem solving techniques that provide students with tools to assist them in the future with unforseen problems.

Keys To Success

Keys to success.

• Developing methods of approaching subjects that helps students get their minds around challenging concepts.
• Creating excellent word of mouth promotion of services – clients sell services to other students.
• Truly listening to clients’ needs and diagnosing where their understanding of concepts is breaking down.

Marketing & Sales

Marketing plan.

The real key to this business is staying ahead of the changing student roster. It is important to get out and get seen by all of the incoming students. Testimonials by prior clients are very helpful. A barbecue or party at the beginning of the year would give students a chance to meet and mingle with tutors and get to know who to turn to for help when they feel they need that extra little edge.

The marketing strategy will also incorporate a networking focus where the Bryan’s Tutoring is in close contact with the professors. This allows the company to be quite familiar with the material the various professors are teaching. It also provides the professors with an opportunity to offer referrals to Bryan’s Tutoring for students that need additional assistance that the school cannot provide.

While Bryan’s Tutoring primarily serves Willamette University’s graduate programs, it will also serve the undergraduate departments and other local colleges. Bryan’s Tutoring will place advertisements in the different student newspapers. These advertisements will be effective due to their low cost and targeted readership. Students are the almost exclusive readers of the newspapers so Bryan’s Tutoring receives considerable visibility.

Lastly, upon permission from the various schools, Bryan’s Tutoring will disperse flyers into students mailboxes, communicating to the students the various services Bryan’s Tutoring offers and why it stands out in terms of effectiveness relative to the competition. These flyers will also be posted on various bulletin boards within the student areas.

The bulk of sales come from word of mouth. When new students come into the school, the upperclassmen tell them about the resources available. So past clients provide most of the advertising for the company. Getting seen and getting the word out to new students is always important. One important message to convey is that the tutoring services are not just for slow students who are having a hard time keeping up, but for anyone who wants an edge and to get the most out of their learning experience.

Bryan’s Tutoring will develop and maintain testimonials of past student clients for a sales pitch indicating just how helpful Bryan’s Tutoring has been to the students. Bryan’s Tutoring will periodically offer a free session, typically in the beginning of the school term. The goal of this session is to provide qualified leads with an opportunity to experience Bryan’s Tutoring and view for themselves how effective the service can be. This sales event will be able to convert many possible customers into paying customers, people that possibly would not have even considered a tutoring service, not previously recognizing their own need for such a service. After the free session many "doubters" will be converted into customers.

The sales strategy will also emphasize the ability for students to create private groups for tutoring. By forming a group, the students pay less per person, Bryan’s Tutoring makes more per hour, and it promotes group work, a fundamental educational and real world tool.

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are: 

• student grades and achieving goals 
• students tutored
• student retention
• parent satisfaction
• word of mouth
• # of tweets and retweets 
• # of reviews on yelp and google 
• # of facebook views and likes 

Ownership & Structure

Bryan’s Tutoring Service is a sole proprietorship. The company is owned and operated by Bryan Thomas. As the company continues to grow, it is foreseen that it will be transitioned into a Limited Liability Company (LLC). An LLC structure will soon be favored to offer liability protection.

Company history

Bryan’s Tutoring Service came into being by accident. The founder, Bryan Thomas, was a graduate student at the Willamette University Graduate School of Management. During the first year of the program, a fellow student approached him and asked for assistance in understanding the concepts from one of the courses that was going to be tested on an upcoming exam. They got together for what was to be the first of many study sessions and a long-term friendship. For the remainder of the year, the two met regularly to discuss course topics and would frequently include other students as well.

With previous teaching experience in a large language school, Bryan discovered that he was able to connect with students and help them understand concepts in ways that their professors were unable to – interestingly, to many students the concepts in the quantitative courses were as foreign as Portuguese or Korean. As the year progressed, the size of the study sessions grew to include other students – with Bryan spending much of the time at the front of the group explaining concepts and leading the discussion.

At the end of the first year, a position became available for the following year to work for the school as a tutor. The position paid poorly, and was limited to only a few hours per week. The "tutoring" sessions were open to all students in the program and often had as many as 30 students in the room. It was at this point that several students approached Bryan seeking private tutoring and were willing to pay for these sessions. From this was born Bryan’s Tutoring Service. For the remainder of the year, Bryan provided tutoring both in large review sessions and in private sessions with paying students. Since that time, the business has continued to grow as new students have entered the program and tutoring has expanded to undergraduate courses.

Management team

Bryan’s Tutoring Service will be lead by Bryan Thomas. Bryan brings a wealth of academic excellence as well as a proven record of tutoring. Bryan first began tutoring at a large language school. It was this experience that provided Bryan with the insight that he enjoyed and excelled at tutoring. While Bryan attending Willamette University’s Atkinson Graduate School of Management he informally began tutoring students. During Bryan’s second year in the business program, the school hired him to be a tutor for the first year students. This provided Bryan with incredible insight into the specific course work at Atkinson as he worked hand in hand with the professors preparing the students for the course work and exams.

Bryan’s Tutoring Service is a home-based tutoring business that offers a wide range of tutoring services. Due to Bryan’s expertise, professor networking connections, and low overhead, Bryan’s Tutoring Service will realize good revenue and profits the years of this plan

Bryan is quite skilled at surveying people and determining what is the most effective way that individuals learn. This skill is key for Bryan and for the tutoring service. Most teachers have a set way of teaching the material, from years of teaching the same curriculum, year in and year out. Bryan has always searched for the best way to teach the individual. When the person does not respond well to one methods he immediately changes methods looking for a more effective way.

Financial Plan investor-ready personnel plan .">

Key assumptions.

Our key assumptions are: 

• In this education based society people to get degrees to get ahead. 
• Not everyone learns the same. 
• Different tools help different people ace the tests 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

The tutoring business will need about $5,000 to start. Costs include gas and transportation to meet with students away from his home and occasional handouts. Bryan has reserved a room in his house and an office/meeting room for his business. Additionally, Bryan incurs Internet service provider fees, and every two years a new computer. 

Sources of Funds

Bryan will use the money he made in his side job to make the tutoring his only source of income. 

Projected Profit and Loss

Projected balance sheet, projected cash flow statement.

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How to Improve Your Business English

• Peter Burman

Be patient, set realistic goals, and find a good community of learners.

Pressure to speak English in the workplace continues to grow as more and more companies invest in globalizing their teams. However, mastering a new language requires time and resources that many people — especially adults who are no longer in school —struggle to find. EF Education First annually releases the world’s largest study of English proficiency in various countries and industries. They have distilled the lessons they’ve learned through their work and from the literature on second language acquisition into a few tips that highlight how people can learn English more effectively. If you’re a professional looking to improve your business English, consider incorporating these into your learning plan: set specific goals, create study habits, use authentic English materials, and join a positive learning community.

Chun Hin is a senior manager at a Hong Kong investment bank. Every morning, he listens to Bloomberg radio on his way to work and used to read each issue of the Economist from cover to cover in an effort to continuously improve his English. As a Hong Kong native who grew up speaking Cantonese and Mandarin, Chun Hin has worked hard to become fluent in English.

• Minh Tran is Director of Research and Partnerships for EF Education First and a member of the team that launched the EF Standard English Test .
• Peter Burman is president of EF Corporate Solutions .

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6 Teaching Business English Lesson Plans for All Learner Levels

Krzl light nuñes.

• May 31, 2022

From learning corporate terms to mastering expressions for negotiating, Business English is brimming with topics on how students can thrive in the workplace. Teaching each concept, however, requires thorough planning and choosing the most effective materials and methods. Whether you’re new to teaching professionals or are a seasoned Business English teacher looking to design better classes, here are some teaching Business English lesson plans you can use for different types of learners.

Learn more about what teaching Business English entails.

Table of Contents

What are some tips for teaching Business English lessons?

Before you get started in mapping your Business English classes out, here are some pointers to keep in mind when specializing in this ELT niche :

• Make sure that you know your students’ backgrounds. Where do they work? What are they responsible for? How do they use English at work? Conduct a needs assessment before launching into your course.
• Get your learners comfortable before you start your lessons by using icebreakers , Business English games , and other warm-up activities .
• Provide vocabulary and practice activities that students will be able to use at their actual jobs. 
• Prioritize skills that your learners need at work. If they often meet with offshore clients, for example, business meeting phrases should be one of the first lessons you teach.
• Better define your lesson objectives and teaching strategies by making use of Bloom’s taxonomy , which classifies cognitive skills.

Consider these additional strategies, from the Bridge Specialized Certification in Teaching Business English course , when planning your overall curriculum, as well as your individual lesson plans:

Business English lessons for beginners

These free Business English lesson plans are great for professional students with a lower level of English. They can be used in both online and in-person classes.

Find out how to get a job teaching Business English.

Lesson plan #1: Types of companies

Lesson topic: Types of companies

Lesson objectives: By the end of the lesson, students will be able to describe different types of companies and say the products or services each one produces or provides.

• A physical or virtual whiteboard
• PowerPoint slides containing 10 logos of different companies and pictures of different types of companies

Lesson plan #2: Staying at a hotel

Lesson topic:  Staying at a hotel

Lesson objectives: By the end of the lesson, students will be able to make requests and ask for information in a hotel.

• PowerPoint slides containing a list of expressions for booking a room, checking in, and asking about hotel services
• An audio file or video of a hotel receptionist and guest ( like this one )

Business English lessons for intermediate learners

The following teaching Business English lesson plans are great for intermediate learners who already have a thorough understanding of basic English concepts.

Lesson plan #3: Modals of obligation, necessity, and prohibition

Lesson topic:  Modals of obligation, necessity, and prohibition

Lesson objectives: By the end of the lesson, students will be able to talk about the rules in their workplace using the modals of obligation, necessity, and prohibition.

• Handouts (or PowerPoint slides) of the some of the points from this article on company policies

Lesson plan #4: Making a request by email

Lesson topic:  Making a request by email

Lesson objectives : By the end of the lesson, students will be able to write a formal email to make a request.

• PowerPoint slides showing expressions for writing formal emails
• An example of a professional email chain

In a recent BridgeUniverse Expert Series webinar , panelists discussed how Business English teachers can tackle the topic of writing business emails with their students. For additional lesson plan ideas, check out what these experts had to say:

Business English lessons for advanced learners

Lastly, these teaching Business English lesson plans should ideally be used with advanced students who are looking to take their language skills to the ultimate level: fluency.

Lesson plan #5: Working with people from different cultures

Lesson topic: Working with people from different cultures

Lesson objectives : By the end of the lesson, students will be able to talk about their experiences working with people from other countries and give advice on cross-cultural work relationships.

• Handouts (or PowerPoint slides) of the article “10 Ways to Work Effectively Across Cultures”

If you’re struggling when it comes to incorporating classroom tasks like those outlined in these free Business English lesson plans, take a look at the following video from the Specialized Certification in Teaching Business English course . It offers tips for conducting task-based learning in a Business English classroom:

Lesson plan #6: Creative presentations

Lesson topic: Creative presentations

Lesson objectives: By the end of the lesson, students will be able to present a product, a service, or an idea creatively.

• Five different simple objects (a ball, a bag, etc.)
• Equipment to play a video

Teaching professional students is one of the most rewarding ELT niches to pursue, as these students are highly motivated individuals. With the right teaching Business English lesson plans, you can be sure you’re meeting stakeholder expectations and helping your students succeed.

Learn the 21st-century skills and tools you need to effectively teach English to professionals by earning Specialized Certification in Teaching Business English.

Back in her hometown in the Philippines, Krzl worked as a writer at a TV station before moving to Chile. After she completed her TESOL certification, she worked for language institutes and then decided to become an independent English teacher to business professionals. When she’s not giving classes, she’s either surfing along Chile’s long stretch of coastline, traveling, or practicing photography by the beach.

• Teaching resources
• Teaching adults

English for business

Here you can find a wide range of full lesson plans to use in your business English classroom. All of our lessons are designed around functional skills for business learners and can be used to complement your course curriculum, giving students an opportunity to develop their English language and skills in motivating and enjoyable ways. Written by business English language teaching experts from around the world, our lesson plans are easy to use and aim to give your students the skills and confidence they need to enjoy learning English.

Meetings 1: Getting down to business

The beginning of a meeting presents a major dilemma: is it better to get straight down to business, or is it important to allow or even encourage small talk? The texts in this lesson present arguments from opposing viewpoints, which may help students to question their own assumptions. The lesson goes on to introduce useful language for both small talk and getting down to business, with practice in the form of role-plays.

Negotiations 1: Building relationships

When we think of negotiations, we tend to focus on the hard negotiating skills connected with bargaining. In fact, many professional negotiators will confirm that the most important skill is effective relationship building.

Socialising 1: Breaking the ice

For many people, the idea of walking into a room full of strangers and trying to socialise with them can be terrifying, especially if you have to use a foreign language. The barriers to ‘breaking the ice’ in a situation like this are just as much psychological as linguistic, which is why this lesson aims to get students thinking about the situation (through a quiz-based discussion and jigsaw reading) as much as speaking and practicing the skill of starting conversations with strangers.

Meetings 2: Getting involved in meetings

Many learners of English worry about their mistakes and allow their insecurities to prevent them from participating in meetings fully. This lesson provides reassurance that such insecurities are very common and normal. It also presents some strategies for increasing their confidence and ability to participate actively in meetings in English. The lesson also warns students that they themselves are responsible for overcoming this barrier to communication. There is also some guidance for learners with the opposite problem: overconfidence and dominance. It is suitable for a wide range of professional contexts, not just businesspeople.

Socialising 2: Keeping conversations going

After struggling to break the ice, the next obstacle is to keep the conversation going beyond the initial conversation. For this reason, this lesson aims to provide students with a bank of around 15 questions that they would feel comfortable asking in a conversation with a new acquaintance. They will also learn more general techniques involving different types of questions and the skill of turn-taking. Finally, they will practise all the skills from the lesson in a role-play game.

Meetings 3: Managing a meeting

This lesson focuses on two important aspects of managing a meeting: setting up the meeting with a series of emails, and keep the meeting under control. Two other important parts of managing a meeting, introducing the meeting and closing the meeting, are covered in lessons 1 and 5.

Negotiations 2: Positions and interests

The key to successful negotiation is preparation and research. This means finding out exactly what you want from the negotiation, and why you want it. This lesson includes a discussion, vocabulary input, a reading activity, useful language for negotiation, team problem solving and a role play in pairs.

Meetings 4: Brainstorming and evaluating

Since its development in the 1950s, brainstorming has become one of the most common techniques used in meetings to generate ideas. However, despite its clear benefits, the technique has its faults and many improvements have been suggested and analysed. This lesson aims to provide practice of brainstorming at the same time as exploring possible improvements. The second half of the lesson focuses on the necessary follow-up to brainstorming: evaluating ideas. This means the lesson covers two of the key language functions of meetings: making suggestions and agreeing/disagreeing.

Negotiations 3: Questioning and clarifying

In a negotiation, it’s very important to know when to speak, when to ask and when to shut up and listen. In this lesson students rank and discuss the stages of negotiation, do a reading activity and look at negotiations vocabulary, examine question types, then finish with a role play to practise clarifying, summarising and responding.

Research and insight

Browse fascinating case studies, research papers, publications and books by researchers and ELT experts from around the world.

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Starting a Language Training Center

• 20 comments
• 2 expert advice
• 30,483 views

Language training center is a lucrative business. Now, if you are planning to open a language training center, you have to start finding ways and ideas on how to effectively do it.

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Knowing a foreign language is an asset in marketing since it can enlarge your target market. It is something you can also sell in public, specifically like a language training center, wherein you only have minimal investment but still be lucrative.

Language Training Centers are the aids in international communications. In case you are still thinking about investing in a language training center, satisfying your clients is a matter of utmost concern. Your services must involve not just language training but also translation, interpretation and training among people of different cultures. To achieve the clients’ explicit needs, you must give services that can link the gap of communication  among people of different cultural backgrounds. Learning should not only be by the book, but must also through hands-on or practical approach. Every person’s English skills must be enhanced. Through your training services, the workforces must be able to be skilled in other languages, not just their native tongue. Cross cultural training must involve interpreters with native tongue for the process to be effective and easy. Due to fast and efficient translations, it will not be difficult to widen the target market. And to make the business more profitable and successful, you must be able to comprehend the diverse effects of both social and cultural aspects that affect the worldwide market.

Being a proprietor of a language training center , you must bear in mind that is essential for the company to focus on comprehending unlike languages and cultures. With interpreting, translating and language training, you will be capable of opening closed or limited interactions among different people, at the same time widening your niche.

The language training center must provide employees bigger and competitive jobs in the global communication. Aside from individuals who want to be trained, you must also expand your services to companies both local and abroad.

You can start a business  on your own, but sometimes word of mouth has slow response. So, to make your services publicly known, you must advertise it.

There are other language training centers, and in advertising, you must be careful to state how different you are from them. Be unique and creative. Think of a concept that will leave a mark in the consumers’ mind upon seeing it. A big impression can build a big business.

The arrival of Internet age opened various effective online advertising options . Some of these are banner ads that resemble posters with attention-grabbing graphics and a slogan. Another sample of an advertising option online is link building, which enables you to post links in diverse websites and forums directing to your own website. Factual article regarding your services that purposely lead to your website is a good advertising strategy. Another scheme is email marketing. This allows you to send invites and introduction to your products, services and website. Aside from factual articles, you can incorporate articles with keywords. Keyword-rich articles help your articles be recognized simply by typing the keywords in search engines.

Through online marketing, advertising has become easier, cost-effective and bridges long distance communication without a huge additional fee compared to customary advertising.

20 Comments

• Christian King   said on September 5, 2010 I am presently running a training center, in Beijing China. I would like to seek for much more better ideas from you guys on how to gain the ground. thanks.
• Hari Shyam Shrestha   said on May 26, 2011 I have been running a training institute for the last 19 years. Having more curiosities of learning different ideas to expand my business, I would humbly request you people to share some effective ideas to run it better. Thanks.
• Julian   said on May 22, 2012 Hi, i am Julian. I worked in east africa for three years and now i am married to a kenyan. We are trying to set up a kiswahili language centre here in delhi. Can you give me some guidance on how to get it done? Thanks
• AMP Nayantha Karunarathna   said on September 21, 2012 I Want to Start A language Center. Including English Language. I am from Sri Lanka. My Home town is Kurunegala. I am 36 Years Old. No362, Junior School Road, Galbadagama, Polgahawela is my Home Address. Thanks.
• Faiza   said on October 15, 2012 I want to start a language center. I am a teacher-trainer, I speak 3 languages (English/French/Urdu). I want to be self-employed. I live in a small city in the United Arab Emirates. I'd love to learn how to start a small language center, what are the steps/pitfalls, if any. Any ideas? Thank you.
• ethel   said on January 2, 2013 hi, i am fully equipped as an English language teacher, had many exposures outside and my problem is i want to start my own language training center with an integration on career development and human resource as i have few speaking engagements on social graces, workplace communications and business english - but i need a very good business plan. pls help me. thank u..
• claudette   said on January 26, 2013 hi, i am a trained teacher who speaks english, french and portuguese. I want to start my own language training centre in Gaborone Botswana. I need an excellent business plan pls
• Daniel Usifoh   said on July 10, 2013 I am the President of an Association known as Onu Ika Nigeria and it means the " Mouth Piece" of Ika Land an ethnic nationality whose native language (dialect) is slipping into extinction. Consequently and recently the Association has vowed to revive the decadent language by setting up an " Ika Language Centre" as a platform to create awareness and revival of Ika Language. Could please assist us on how to go about managing the centre. I is supposed to be non-profiting making outfit. Thank you in advance of your professional advice. Daniel
• Inter-Link Language Centre   said on October 23, 2013 Hello Mr. @Daniel Usifoh, I am also a Nigerian, running a language centre in Malaysia at the moment. I have huge experience on how to design language courses, market the courses and manage language centre. I can surely help you if you need one. Please check our website and you will find info on how to contact me over there. Our website is inter-link.edu.my
• Himali   said on January 3, 2014 Hi all! I have learnt german till a considerable level. Tried my hands at taking private sessions and got about 10-15 students via word of mouth. Now busy with mba. but want to start something online in teaching or translation. Your suggestions would be a great help!
• Humphrey   said on April 14, 2014 I am in Gaborone, also on my way to starting a language center
• sharmila   said on April 16, 2014 Hello everyone! I would like to start language training center which include academic purposes , laws and business purposes. please share me some ideas .
• ngufor bridget   said on October 3, 2014 i want to open a language center in cameroon and will need help with the business plan
• Van Anh   said on October 30, 2014 I have been starting an English training center in Vietnam. I'd like to further promote the courses, how should I do?
• virginie   said on March 24, 2015 Hi, I have been running my own French after school clubs for children for the last 7 years It is a franchise in UK) and would like to start expanding this year by doing French business tuition and general conversation (this would be a new language center). I have heard of the European program CEFR and started using their books for some private tuition I do. I was wondering if I should create a program ( before I set up my new business courses) with Oral and comprehensions exercises, games, in parallel with using the CEFR books (for each levels A1, A2, B1, B2... Could you please advice? Thanks!
• Fowzi   said on August 27, 2015 Hi, I'm a French citizen living in Qatar and i want to set up my own training center not only language but also HR, accounting and customized training programs for firms and companies. I need help with the business plan please! Thanks
• Waterlily79   said on November 10, 2016 Hi I'm fiza from malaysia. I would like to open a language center in my housing area. Can u help me to make my dreams come true...

[email protected] || Educational Training Center Adviser

• Metuk Nelson Esou   said on April 21, 2017 I am Metuk Nelson Esou, I intend starting a language centre in Cameroon. Can you please tip me on how to kick-start? [email protected]
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4 Business English Lesson Plans

Building confidence in business is a lifelong gift you can give your students.

Never again will they clam up when coworkers make chit-chat.

No longer will their voices lose power during interviews and meetings.

Taking your ESL students to the next level in their careers is rewarding for not only your students, but for you as well. It gives you, their ever enthusiastic teacher , a great sense of accomplishment.

You will see your business English students blossom, get promoted, develop confidence and take on different professional personas—ones loaded with strength and self-assurance.

Crafting exceptional and informative business  English lesson plans is the first step to your students’ success.

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

The Cornerstones of Business English Lessons

If this is your very first time developing plans for business English classes , we have you covered here.

One of the most essential aspects in developing ESL business English lesson plans is to get to know your students  and find out the information needed to make the lesson practical for them .

If you have a student working in corporate marketing, then a business English lesson pertaining to accounting would be almost useless. Knowing your students, their careers and needs will help you connect with them in an informative, concise way. Your lessons will be useful to them outside of the classroom, building more confidence on their professional paths, whatever those might be.

So, you should know the following about every student:

• Where they work
• What their job responsibilities are
• What they do on a normal day at the office
• When and how are they exposed to English at work (email, meetings, calls, conferences, etc.)

These questions are essential to building a lesson plan your students will enjoy!

Give your students a survey on the first day of class that asks these questions and more like them, then save the completed surveys in your teaching binder or folder.

Take the following lesson plans, combined with the specific information about your students, to create targeted lesson plans students can use in their everyday professional lives and to better their career prospects.

4 Business English Lesson Plans That Promote Rapid Career Growth

Each of these lesson plans is built on the PPP (Presentation, Practice, Production) method of creating plans for language lessons. You can learn more about how this works (and how to create your own from scratch) here!

FluentU takes authentic videos—like music videos, movie trailers, news and inspiring talks—and turns them into personalized language lessons.

1. Breaking the Ice

In your students’ business lives, breaking the ice in their native tongue is terrifying enough at times.

Imagine the anxiety and stress having to break the ice in English must induce.

This does not need to be the norm. You can give your students the essential ESL skills they need to feel confident and to succeed. After all,  speaking English  and speaking (any language) at work is mostly about confidence, and the role of psychology is almost as important as knowing the right words and grammar to use in these situations.

This English lesson plan focuses on starting a conversation, ending a conversation and general role playing for students to hone what they have learned. Let’s take a look at what this lesson will contain and how to present your business English lesson plan material.

Presentation

This lesson plan’s presentation will consist of useful phrases. You will present to your class the essential knowledge they will need to make ample English small talk in any and all business situations .

An excellent place to start is with the actual phrase “breaking the ice.” What do they think this phrase means? What are some examples of “breaking the ice” with coworkers? You will elicit answers from your students and discuss some ways they think they can “break the ice” in a business situation—or examples of when they have done this in the past.

You will also discuss other important phrases, useful for opening a business conversation in English.

Here are a few example phrases you can use in your lesson:

• Hello, my name is ______, are you enjoying your evening?
• Where are you from?
• What company do you represent?
• How long have you worked here/there?
• Which department do you work in?
• How do you like your job?
• Did you catch the morning lecture?
• Do you mind if I join your group?

After you share and discuss these quick little door openers, you can move on to excellent ways to end a business conversation in English. Many of your students use these in their native language already, so, in my experience, they will catch on fast.

Here are a few conversation closers you will share with your students in the presentation:

• It was nice to talk to you, I must excuse myself.
• Great to meet you, do you have a card? (or, here is my card).
• I must be going, I see my boss signaling toward me.
• Thank you, it was nice to meet you and we should discuss this further later.
• Do you have LinkedIn? Let’s connect there to continue our conversation.

These conversational wrap-ups are great for your students and will eliminate those awkward moments of saying goodbye in business settings.

When your students have listened and understand the phrases, you can move into this practicing stage.

You will have all the phrases you discussed cut into two parts a set for each pair of students. Once your students are paired up, you will distribute the mixed up parts of the phrases and they will work together trying to piece each phrase back together.

This jigsaw of sorts will allow your students to communicate and discuss which section goes with which, further creating the phrase in their mind. For example, one piece of paper will contain “Did you catch… ” and your students will try to match it with ” …the morning lecture?”

Go over which combinations are correct and take questions, then have the students copy down the correct phrases in their notebooks for future reference.

Once all pairs have matched and discussed the jigsaw business English phrases, they are ready for a more practical exercise.

Each student will be given a card you have made with their occupation, company, the lecture they attended and a few family/hobby details. Students will then be paired up. The pairs will change every five minutes and the students will have an opportunity to break the ice, discuss a few topics and end the conversation.

You can float around the room and make sure the conversations are on track, while answering any questions which may arise.

All in all, this is a wonderful business English lesson plan with communication, collaboration, vocabulary and self-expression at the core.

2. Involvement in Meetings

Business meetings are an essential part of business and there are often several meetings held within an average work week.

Participation in business meetings can be another daunting engagement your students may currently try to avoid. Your students need to be prepared and have the business English skills necessary to participate with confidence and increase their chances for recognition, responsibility and promotion.

This business English lesson plan can help them understand the importance of meeting involvement while gaining the ESL skills they need to be successful in all areas of life.

Preparation

Yup, one extra P is here!

For this business lesson, you will need to craft a well-organized worksheet to help guide your students in the right direction.

The worksheet will contain two parts. Part one will have useful words, phrases and lead-in sentences commonly found in business meetings, while part two of the worksheet will have two different role playing scenarios your students will use in their mock meetings.

Your first objective will be to ask your students about business meetings they have been involved in or their concepts of a normal business meeting.

Many of your students will have had some type of meeting experience, but maybe not in English. You should draw from their previous experiences and allow them to describe it and discuss it in English. Next, you will discuss several business English phrases used in meetings. You can get more great phrases to introduce from this post .

Here are a few great examples to put into your presentation and worksheet:

• Could you please clarify what you mean?
• Can you please speak up a bit, I can’t hear you very well?
• Please continue, I apologize for interrupting.
• What if we… ?
• What would you think about…?

You and your class will discuss these phrases as a class and you will give examples of how each could be used.

In this step of your business English lesson plan, you will organize the class into small groups. The size of each group depends on your class size, of course.

Then you will hand out the worksheet and allow your students to practice using the new business meeting phrases with one another. Give them time to discuss the phrases amongst themselves and ask you any questions they may have.

Once all practice has been enthusiastically carried out, it is time to let the role playing commence!

Part two of the worksheet will be the guide to a specific business meeting scenario. For example, if you want your students to brainstorm a few marketing strategies for a certain product, you will give them a product to discuss in a meeting scenario.

“The meeting will be centered around new marketing strategies for Starbucks coffee.

What can you and your team come up with during this meeting?

Take notes, deliver concise ideas and support each idea with why  you think this idea is effective.”

Let your students loose to collaborate and participate in a mock meeting using the new business English phrases discussed in the presentation and practice stages of your lesson plan. This activity will give your students key business meeting phrases, collaboration, English expression of ideas and also allow them to gain more confidence for practical use.

3. Questions in Negotiation Situations

Negotiations are another key aspect of business English.

Many business English students shy away from their native language style of negotiating when it comes down to trying to negotiate in English. Developing confidence is essential in negotiations and, if your students possess this key element, they will have more success at the negotiating table.

This business English lesson plan will give your students the four steps of negotiation and how to embody each step when at the office.

In order to ask the right questions in negotiation, your students must first know the cycle of a negotiation. You will present each step and discuss them as a class, giving examples or answering important questions.

These are the steps of negotiation to cover in your lesson plan:

1. Exploration . This is when two parties explore what each offers, expects and hopes to obtain in the negotiation.

2. Bidding. The bidding stage is when exploration is complete and one of two parties offers and exchange for goods or money.

3. Bargaining. This is an essential stage, when both parties negotiate until a satisfactory term is met.

4. Settling. Settling is essentially the finalized agreement. This is the handshake and signing of contracts stage.

Each stage is important and knowing the right questions to ask in each stage is also very important for your students to understand.

After the stages are discussed and fully understood, you can partner your students up and have them brainstorm questions that would be useful in each stage. For example:

“What warranty or guarantee does your company offer on this particular product?”

This question is a perfect Exploration question used to get the facts and details out on the table. Your students will brainstorm essential questions for each stage of negotiation together. This will create collaboration and develop ideas useful for the practice stage.

You could even craft a worksheet about the above stages, along with useful questions and answers, to help guide your students during the lesson.

With your students still in pairs, they will be given a role-play scenario in which one is the buyer and the other is the seller. Your example role-play will look something like this:

Seller: You are the representative for a groundbreaking MP3 player similar to the iPod. You must convince your buyer to sell your product and not the others.

Buyer: You see potential in the new music product, but you are still uncertain about making the switch in products and need to get more information.

This role playing scenario will follow the four stages of negotiation and your students will use the questions they brainstormed while practicing to have a successful negotiation which may or may not lead to a successful Settling stage agreement.

4. Meeting management

Meeting management in business is another important task your students may need more confidence and ESL skills to perform.

This practical exercise is the next step up from getting involved in a meeting, since your students will now plan and guide a business meeting in class.

This business English lesson plan will allow your students to practice emailing, collaboration and build confidence to guide and keep other members of a meeting on track.

Your students will need the key aspects of email structure to allow them to email colleagues effectively and efficiently to get the meeting time, date and location set.

Before introducing any new material, ask your students to write a short email inviting a colleague to join a meeting. Afterwards, have each student read theirs aloud. You can use their emails as a guide to introduce the proper email language necessary for landing a business meeting.

Here are the essential aspects of a well-developed email for planning a business meeting:

• Project details and objectives
• Q & A about the project
• Brainstorming and collaboration to make project a success
• Important points to note

This short and concise email format will be a great template not only for the lesson, but for them to also use in a more practical business situation. You can also give great examples on the board or in a slideshow to really allow your students to soak up the new information.

Once your students have  crafted their own emails  without any instruction on proper language, and have then watched your presentation of relevant words, phrases and grammar, they are ready to do some more serious email drafting.

Put them into small groups and let them discuss, collaborate and craft their new business meeting emails to one another in the group.

Each student will write an email using the business meeting email format, addressing it to another student in their group. The receiving student will then write a reply to the email as well.

Your students have crafted emails and invited others to their meetings. Next, they will each take turns running the meeting and keeping everyone on task.

You will give each student a meeting topic and let them present the project details and objectives before opening the floor up for Q & A from other meeting members. For example:

“Introduce a new MP3 player which rivals the iPod to your meeting members. It costs less, holds more music, comes with better headphones and also has an interactive touch screen. Your team must brainstorm new ideas to market this product.”

Each student will have an opportunity to introduce a new product and run the meeting accordingly. They will learn valuable communication skills, writing , leadership skills and also develop more confidence when taking charge in a business meeting scenario.

So, as you can now see, business English lesson plans are excellent to have in your teaching arsenal.

They are perfect for your pre-intermediate to advanced level students who have a career (or are preparing for a future career) in the corporate world.

These lesson plans are simply essential for ESL students looking to make a shift and move into the business sector of employment, seeking promotion within their company or generally wanting to build more confidence when speaking to foreign clients and colleagues.

These business English lessons will give your students the important resources needed to be successful in their career and beyond.

Plan those lessons well, with their needs in mind, and hand them the keys to success!

Stephen Seifert  is a writer, editor, professor of English and adventurer. With over 7 years of teaching experience to students worldwide, he enjoys the many aspects of culture and traditions different from his own. Stephen continues his search for writing inspiration, boldly enjoying life to the fullest.

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