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Nine essential problem solving tools: The ultimate guide to finding a solution

October 26, 2023 by MindManager Blog

Problem solving may unfold differently depending on the industry, or even the department you work in. However, most agree that before you can fix any issue, you need to be clear on what it is, why it’s happening, and what your ideal long-term solution will achieve.

Understanding both the nature and the cause of a problem is the only way to figure out which actions will help you resolve it.

Given that most problem-solving processes are part inspiration and part perspiration, you’ll be more successful if you can reach for a problem solving tool that facilitates collaboration, encourages creative thinking, and makes it easier to implement the fix you devise.

The problem solving tools include three unique categories: problem solving diagrams, problem solving mind maps, and problem solving software solutions.

They include:

• Fishbone diagrams
• Strategy maps
• Mental maps
• Concept maps
• Layered process audit software
• Charting software
• MindManager

In this article, we’ve put together a roundup of versatile problem solving tools and software to help you and your team map out and repair workplace issues as efficiently as possible.

Let’s get started!

Problem solving diagrams

Mapping your way out of a problem is the simplest way to see where you are, and where you need to end up.

Not only do visual problem maps let you plot the most efficient route from Point A (dysfunctional situation) to Point B (flawless process), problem mapping diagrams make it easier to see:

• The root cause of a dilemma.
• The steps, resources, and personnel associated with each possible solution.
• The least time-consuming, most cost-effective options.

A visual problem solving process help to solidify understanding. Furthermore, it’s a great way for you and your team to transform abstract ideas into a practical, reconstructive plan.

Here are three examples of common problem mapping diagrams you can try with your team:

1. Fishbone diagrams

Fishbone diagrams are a common problem solving tool so-named because, once complete, they resemble the skeleton of a fish.

With the possible root causes of an issue (the ribs) branching off from either side of a spine line attached to the head (the problem), dynamic fishbone diagrams let you:

• Lay out a related set of possible reasons for an existing problem
• Investigate each possibility by breaking it out into sub-causes
• See how contributing factors relate to one another

Fishbone diagrams are also known as cause and effect or Ishikawa diagrams.

2. Flowcharts

A flowchart is an easy-to-understand diagram with a variety of applications. But you can use it to outline and examine how the steps of a flawed process connect.

Made up of a few simple symbols linked with arrows indicating workflow direction, flowcharts clearly illustrate what happens at each stage of a process – and how each event impacts other events and decisions.

3. Strategy maps

Frequently used as a strategic planning tool, strategy maps also work well as problem mapping diagrams. Based on a hierarchal system, thoughts and ideas can be arranged on a single page to flesh out a potential resolution.

Once you’ve got a few tactics you feel are worth exploring as possible ways to overcome a challenge, a strategy map will help you establish the best route to your problem-solving goal.

Problem solving mind maps

Problem solving mind maps are especially valuable in visualization. Because they facilitate the brainstorming process that plays a key role in both root cause analysis and the identification of potential solutions, they help make problems more solvable.

Mind maps are diagrams that represent your thinking. Since many people struggle taking or working with hand-written or typed notes, mind maps were designed to let you lay out and structure your thoughts visually so you can play with ideas, concepts, and solutions the same way your brain does.

By starting with a single notion that branches out into greater detail, problem solving mind maps make it easy to:

• Explain unfamiliar problems or processes in less time
• Share and elaborate on novel ideas
• Achieve better group comprehension that can lead to more effective solutions

Mind maps are a valuable problem solving tool because they’re geared toward bringing out the flexible thinking that creative solutions require. Here are three types of problem solving mind maps you can use to facilitate the brainstorming process.

4. Mental maps

A mental map helps you get your thoughts about what might be causing a workplace issue out of your head and onto a shared digital space.

Because mental maps mirror the way our brains take in and analyze new information, using them to describe your theories visually will help you and your team work through and test those thought models.

5. Idea maps

Idea maps let you take advantage of a wide assortment of colors and images to lay down and organize your scattered thought process. Idea maps are ideal brainstorming tools because they allow you to present and explore ideas about the best way to solve a problem collaboratively, and with a shared sense of enthusiasm for outside-the-box thinking.

6. Concept maps

Concept maps are one of the best ways to shape your thoughts around a potential solution because they let you create interlinked, visual representations of intricate concepts.

By laying out your suggested problem-solving process digitally – and using lines to form and define relationship connections – your group will be able to see how each piece of the solution puzzle connects with another.

Problem solving software solutions

Problem solving software is the best way to take advantage of multiple problem solving tools in one platform. While some software programs are geared toward specific industries or processes – like manufacturing or customer relationship management, for example – others, like MindManager , are purpose-built to work across multiple trades, departments, and teams.

Here are three problem-solving software examples.

7. Layered process audit software

Layered process audits (LPAs) help companies oversee production processes and keep an eye on the cost and quality of the goods they create. Dedicated LPA software makes problem solving easier for manufacturers because it helps them see where costly leaks are occurring and allows all levels of management to get involved in repairing those leaks.

8. Charting software

Charting software comes in all shapes and sizes to fit a variety of business sectors. Pareto charts, for example, combine bar charts with line graphs so companies can compare different problems or contributing factors to determine their frequency, cost, and significance. Charting software is often used in marketing, where a variety of bar charts and X-Y axis diagrams make it possible to display and examine competitor profiles, customer segmentation, and sales trends.

9. MindManager

No matter where you work, or what your problem-solving role looks like, MindManager is a problem solving software that will make your team more productive in figuring out why a process, plan, or project isn’t working the way it should.

Once you know why an obstruction, shortfall, or difficulty exists, you can use MindManager’s wide range of brainstorming and problem mapping diagrams to:

• Find the most promising way to correct the situation
• Activate your chosen solution, and
• Conduct regular checks to make sure your repair work is sustainable

MindManager is the ultimate problem solving software.

Not only is it versatile enough to use as your go-to system for puzzling out all types of workplace problems, MindManager’s built-in forecasting tools, timeline charts, and warning indicators let you plan, implement, and monitor your solutions.

By allowing your group to work together more effectively to break down problems, uncover solutions, and rebuild processes and workflows, MindManager’s versatile collection of problem solving tools will help make everyone on your team a more efficient problem solver.

Download a free trial today to get started!

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Blog Beginner Guides 15 Best Brainstorming Tools To Supercharge Your Ideas

15 Best Brainstorming Tools To Supercharge Your Ideas

Written by: Krystle Wong Sep 07, 2023

Whether you’re striving to ignite the next big project, unlock a novel concept or simply find fresh solutions to everyday challenges, having the right brainstorming tools at your fingertips can be a game-changer for you and your team.

That said, I’ve carefully picked 15 of my favorite brainstorming tools that have redefined the way I generate and refine ideas. From virtual whiteboards and mind mapping software to collaborative platforms and AI-driven aids, these tools are your ticket to a world of unlimited creativity and innovation. 

To save time, you can always turn to Venngage’s professionally designed brainstorming templates . Venngage offers a variety of mind mapping templates that can significantly aid brainstorming sessions by providing structure, visual appeal and enhanced organization. 

Click to jump ahead:

15 Must-have brainstorming tools to ignite your creative spark

What are the key features to look for in a brainstorming tool, online brainstorming tools v.s. traditional brainstorming methods, 7 essential tips for effective brainstorming, best brainstorming tools faqs, enhance your team’s brainstorming sessions, 1. venngage.

Venngage is a powerhouse when it comes to transforming ideas into engaging visuals. Its main forte lies in infographic creation, making it an ideal choice for marketers, data analysts and educators. Here’s what sets Venngage apart:

User-friendly interface

Venngage boasts an intuitive, user-friendly interface that allows both beginners and experienced professionals to dive right in. You don’t need to be a design guru to create stunning visuals and infographics to represent your ideas effectively.

Wide array of brainstorming templates

With Venngage, you have access to a vast library of professionally designed brainstorming templates . This extensive collection ensures that you can find the perfect template for your brainstorming needs.

Customization at your fingertips

Flexibility is key when it comes to brainstorming and Venngage understands that. You can customize every aspect of your brainstorming project – colors, fonts, icons and more – to match your unique style and brand and make your brainstorming idea presentation-ready with our brainstorm presentation templates .

Data visualization made easy

Sometimes, brainstorming involves data analysis. Venngage’s charts and graphs feature allows you to present complex data in a visually appealing and easy-to-understand manner, making it an invaluable tool for strategic planning and decision-making.

Real-time collaboration features

Brainstorming is often a team effort and Venngage makes collaboration a breeze. Invite team members or classmates to collaborate in real-time, offering feedback and ideas directly on your projects.

Main features

Infographic creation, templates, data visualization.

Who’s it for

Marketers, data analysts, educators.

Create your first 5 designs with Venngage for free and upgrade to a premium or business plan for $10 USD/month per user and $24 USD/month per user to enjoy premium features. For larger teams who need extra support, controls and security, the enterprise plan starts from $499 USD/month for 10+ seats.

Additionally, there are also plans available for classrooms priced at $99 USD/year for up to 35 students per instructor. Non profit organizations can also apply for a nonprofit discount to any Venngage plan.

Scapple offers a refreshing approach to brainstorming with its freeform mind mapping capabilities. It provides a digital canvas where users can freely jot down ideas, concepts and connections. 

Simplicity and intuitiveness are the hallmarks of Scapple. The brainstorming software is an ideal tool for users who prefer a clean slate for their thoughts, making it especially popular among writers, researchers and creative thinkers. 

While Scapple’s strength lies in its simplicity, this also means it lacks some of the advanced features found in more specialized brainstorming tools. Users seeking features like advanced collaboration or complex diagramming may find Scapple less suitable.

Main features: Freeform mind mapping, drag-and-drop interface.

Pros: Simple and intuitive, versatile brainstorming.

Cons: Lack of advanced features.

Who’s it for: Writers, researchers, creative thinkers.

Pricing: Scapple offers a 30-day free trial while the standard license is available for a one time purchase of$20.99. For students and academics, the educational license is available at $16.79 with institutional affiliation required. 

3. IdeaBoardz

IdeaBoardz is all about straightforward, collaborative brainstorming. With its virtual sticky notes and real-time collaboration features, it’s a no-fuss tool favored by small teams, educators and remote collaborators. 

While its simplicity is a strength, the free brainstorming tool may be considered basic in terms of interface and features. Users who need more advanced functionality or advanced organization capabilities may find it lacking.

Main features: Virtual sticky notes, real-time collaboration.

Pros: Easy to use, collaborative, no login required.

Cons: Basic interface.

Who’s it for: Small teams, educators, remote collaboration.

Pricing: Ideaboardz is a free product. 

Coggle shines in collaborative mind mapping, offering real-time updates and an intuitive interface. This makes it a top pick for project managers, educators and creative teams. 

The online brainstorming tool strikes a balance between simplicity and functionality. It’s visually appealing and offers teamwork features that facilitate collaborative brainstorming. Users appreciate its intuitive approach and the ability to create aesthetically pleasing diagrams.

While Coggle provides a free version, it has limitations and users with more demanding needs may consider upgrading to a paid plan to access advanced features. The free version may also have restrictions on the number of diagrams you can create.

Main features: Collaborative mind mapping, real-time updates.

Pros: User-friendly, visually appealing, teamwork features.

Cons: Limited free version.

Who’s it for: Project managers, educators, creative teams.

Pricing: Users can create 3 private diagrams and unlimited public diagrams for free with Coggle. Additionally, the personal plan with unlimited private diagrams is available for $5 per month while the organization plan is priced at $8 per month/user with more advanced features. 

5. TheBrain

TheBrain takes mind mapping to the next level, offering dynamic mind maps and advanced organization capabilities. It’s the tool of choice for users dealing with complex projects, intricate research and detailed planning. 

TheBrain is available both as an online application and as an offline software application for both Mac and Windows users to download and install on their computers or devices. Users can access and work on their brainstorming projects from anywhere with an internet connection, while also having the option to work offline when connectivity is limited or when they prefer not to rely on the internet.

It excels in rich visualization and advanced organization, making it ideal for handling multifaceted projects and extensive research. However, due to its advanced features, TheBrain may have a learning curve. Users seeking a quick and straightforward brainstorming solution may find it overwhelming.

Main features: Dynamic mind mapping, advanced organization.

Pros: Rich visualization, extensive features, hierarchical structuring.

Cons: Learning curve.

Who’s it for: Complex projects, researchers, strategists.

Pricing: A 30-day free trial is available for all users. One-time purchase of the offline software is priced at $219 while the online version is available at $15 per month when billed annually. Alternatively, for access to both offline licenses and cloud services, users would have to pay a fee of $299 per year/seat. 

Miro offers a comprehensive range of products for businesses and teams with different needs from product roadmap workflows to wireframing, visual project management and more. 

For teams looking for a collaborative brainstorming tool, Miro’s digital whiteboard offers a versatile canvas for teams to brainstorm, design and ideate together. It’s a favorite among design teams and those involved in agile projects. The collaborative tool is tailored for design teams seeking a digital canvas for brainstorming and remote collaboration. 

While Miro is intuitive for basic use, its advanced features may require a learning curve. Some users might find these features challenging to master.

Main features: Digital whiteboard, real-time collaboration.

Pros: Versatile, teamwork features, integrations.

Cons: Learning curve for advanced features.

Who’s it For: Design teams, agile projects, remote collaboration.

Pricing: While there is a free version available for all users, the starter pack with unlimited private boards and essential features is priced at $8 per month when billed annually and $10 when billed monthly. For businesses that require advanced collaboration, the business pack is priced at $20 per month or $16 per month when billed annually. Alternatively, enterprises can reach out to the Miro sales team for more scaled up packages. 

7. MindMeister

MindMeister is an online mind mapping tool designed for collaboration. It offers an intuitive platform for creating, sharing and collaborating using mind maps . 

One of the most significant advantages of the MindMeister mobile app that is available on both Android and iOS devices is its accessibility. You can brainstorm ideas and create mind maps from your smartphone or tablet, whether you’re commuting, waiting in line or simply away from your computer. 

While a free version is available, the brainstorming app comes with limitations, which may prompt users with more extensive needs to consider upgrading.

Main features: Online mind mapping, collaboration.

Pros: User-friendly, collaborative, integration options.

Who’s it for: Educators, project managers, creative teams.

Pricing: Users can create up to 3 mind maps for free and subscribe to the personal plan for $6 per month/user. For teams looking for more advanced collaboration features, the Pro Plan is priced at $10 per month/user while the business plan costs $15 per month/user. 

8. Bubbl.us

Bubbl.us is all about straightforward online mind mapping and real-time collaboration. It’s designed to simplify brainstorming and idea visualization.

Being one of the many virtual brainstorming tools, Bubbl.us shines in ease of use and quick setup. The collaborative brainstorming tool is an ideal choice for students seeking a straightforward tool for project planning, small teams involved in rapid brainstorming sessions and educators facilitating collaborative learning activities.

However, being an innovative web-based tool, Bubbl.us would require a stable internet connection to function. Users in areas with unreliable or slow internet access may experience interruptions or difficulties in accessing their mind maps.

Main features: Simple online mind mapping, real-time collaboration.

Pros: Easy to use, quick setup, sharing options.

Cons: Dependency on internet connectivity. 

Who’s it for: Students, small teams, educators.

Pricing: Create up to 3 mind maps for free and subscribe to the Premium version for $4.91 per month or $59 per year. For teams, the team plan starts at $59/year per user for a minimum of 3 users. 

9. WiseMapping

WiseMapping is one of the free brainstorming tools that makes brainstorming, idea visualization and thought organization a breeze. Plus, it’s open-source, which means no fancy licenses or restrictions. 

The beauty of WiseMapping lies in its simplicity. The user-friendly interface ensures that you spend less time learning the tool and more time brainstorming creatively. Invite team members, classmates or colleagues to join your mind map in real time and watch as ideas merge and evolve together on the virtual canvas. 

If you value simplicity, open-source software and ease of use for basic mind mapping tasks, WiseMapping can be a valuable tool. However, it may not be the ideal choice for handling complex projects or extensive data analysis.

Main features: Online mind mapping, open-source.

Pros: Free and open-source, collaborative.

Cons: Less polished interface, less suitable for complex projects. 

Who’s it for: Educators, open-source enthusiasts, small teams.

Pricing: WiseMapping is a free tool with no restrictions of any type. 

When it comes to brainstorming tools, Trello stands out as a powerful and versatile option that can turn your creative ideas into actionable plans. This user-friendly platform is widely known for its Kanban-style task management , but it’s also a formidable tool for brainstorming sessions.

At its core, Trello is a visual project management tool that uses boards, lists and cards to help teams organize tasks and projects. However, it’s this visual and flexible nature that makes it a valuable asset for brainstorming and idea generation.

That said, Trello’s brainstorming features, while robust, may not offer the same level of advanced capabilities as dedicated brainstorming tools. It can also be challenging to keep track of a large number of cards and lists for extensive projects with numerous tasks and ideas. 

Main features: Kanban-style task management, collaboration.

Pros: Highly customizable, visual organization, integration options.

Cons: Can become complex for extensive projects.

Who’s it for: Project managers, agile teams, task-driven projects.

Pricing: The free plan includes up to 10 boards per workspace or you can upgrade to the standard plan for $5 per month/user when billed annually for unlimited boards, advanced checklists and more. For larger teams that require more advanced features, the premium plan is priced at $10 per month/user (billed annually) while the enterprise plan starts at $17.50 per month/user (billed annually) starting with 50 users. 

Slack, primarily known as a team communication platform, offers valuable features for brainstorming. Its real-time communication capabilities facilitate instant idea sharing and feedback.

Additionally, the platform’s diverse integrations with various apps and tools allow users to seamlessly incorporate brainstorming sessions into their existing workflows. 

However, Slack can sometimes feel overwhelming, as it’s not exclusively focused on brainstorming. Nonetheless, the tool is ideal for remote teams, collaborative workspaces and businesses looking to enhance their communication and integrate brainstorming into their daily operations.

Main features: Team communication, file sharing, integrations.

Pros: Real-time communication, diverse integrations.

Cons: Can be overwhelming, not focused solely on brainstorming.

Who’s it for: Remote teams, collaborative workspaces, businesses.

Pricing: There is a free version available for Slack with only up to 90 days of access to message and file history. For paid plans, the Pro version is priced at $7.25 per month/user when billed annually while the Business+ plan would cost $12.50 per month/user. Alternatively, enterprises with more advanced needs may contact their sales representatives for a price estimate. 

12. Conceptboard

Conceptboard is a versatile virtual whiteboard designed for visual collaboration. Its standout feature is the ability to create visual representations of ideas in real-time, making it an excellent choice for designers and creative teams. 

While some advanced features may require a paid plan, the platform’s ease of use and real-time editing capabilities more than compensate. The visual collaboration platform is tailored for creative professionals, remote collaboration and anyone seeking a visually engaging brainstorming experience.

Main features: Virtual whiteboard, visual collaboration.

Pros: Versatile for visual collaboration, real-time editing.

Cons: May require paid plans for advanced features.

Who’s it for: Designers, creative teams, remote collaboration.

Pricing: For individuals who are just getting started with visual collaboration, Conceptboard offers a free plan and a 30 day free trial for all of its paid plans. For small and medium teams, the premium plan is priced at $6 per month/user when billed annually while larger teams can opt for the business plan for $9.50 per month/user with annual billing. Alternatively, enterprises, those in the public sector and a data center edition is also available upon request. 

Mural stands out as a digital workspace that excels in visual collaboration. With a rich set of collaborative features, including templates and integrations, it’s perfect for design thinking teams and innovation workshops. 

However, there might be a learning curve for new users as they explore the extensive features. Nevertheless, Mural shines in fostering creativity and collaboration among remote teams engaged in visual brainstorming sessions.

Main features: Digital workspace, visual collaboration.

Pros: Rich collaborative features, templates, integrations.

Cons: Learning curve for new users.

Who’s it for: Design thinking teams, innovation workshops, remote collaboration.

Pricing: Get started with 3 free murals with their free plan and subscribe to the Team+ plan $9.99 per month/user with annual billing. For larger teams, the Business plan is available at $17.99 per month/user when billed annually while enterprises can reach out to their sales team for a customized quote. 

14. Stormboard

Stormboard offers a unique approach to brainstorming with its digital sticky notes and real-time collaboration features. 

Its user-friendly interface allows for interactive brainstorming without requiring users to create accounts, which is particularly beneficial for small teams and educators. 

While the free version is limited, Stormboard remains an accessible option for remote workshops and collaborative idea generation.

Main features: Digital sticky notes, real-time collaboration.

Pros: User-friendly, interactive, no account needed.

Who’s it for: Small teams, educators, remote workshops. 

Pricing: Get started for individuals or teams of 5 or less with their free plan or upgrade to the business plan for $8.33 per month/user when billed annually. For larger organizations looking for added security, scalability and support, you can reach out to their sales team for custom pricing. 

15. Microsoft Teams

When it comes to brainstorming and collaborative work, Microsoft Teams has emerged as a powerful contender. 

As a part of the Microsoft 365 suite, it offers a robust platform that seamlessly integrates messaging, document sharing, video conferencing and more, making it a versatile tool for unleashing creativity within teams.

However, it’s essential to recognize that Teams may come with a learning curve and the potential risk of over-integration, which could impact the efficiency of brainstorming sessions. Nevertheless, with the right approach, training, and certification using resources like  AZ-900 Dumps , Microsoft Teams can be a dynamic ally in your quest for creative brilliance.

Main Features: Real-time chat, document collaboration, video conferencing, file sharing, cross-platform access, Microsoft 365 integration and organization tools.

Pros: Versatile collaboration, cross-platform compatibility, secure file sharing and robust organization features.

Cons: Not solely dedicated to brainstorming, a learning curve for new users, potential for distractions due to extensive integration.

Who’s It for: Business professionals, writers and students seeking versatile collaboration, organization and communication tools.

Pricing: Subscribe to Microsoft Teams Essentials for $4 per month/user or get the Microsoft 365 Business Basic plan for only $6 per month/user that comes with the web and mobile versions of Microsoft 365 apps. The Microsoft 365 Business Standard plan on the other hand is priced at $12.50 per month/user. 

The key to harnessing the full potential of brainstorming in this digital age lies in finding the perfect brainstorming tool. From ease of use and collaboration capabilities to the versatility of idea capture and robust security, let’s explore the essential features you should keep in mind when evaluating your options:

Ease of use

A user-friendly interface can make or break your brainstorming sessions. Look for a tool that boasts an intuitive design, allowing team members to dive in without the need for extensive training. The smoother the learning curve, the more your team can focus on generating creative ideas.

Collaboration capabilities

Seek tools with real-time collaboration features that enable team members, regardless of their location, to work together seamlessly. The ability to contribute, edit and comment on ideas in real-time fosters a sense of teamwork and collective creativity.

Venngage enables real-time collaboration, making it easy for teams to work together on brainstorming projects, no matter where team members are located. Team members can provide feedback and comments directly on the visuals, fostering a collaborative environment where ideas can be refined and developed collectively.

Versatile idea capture

Ideas come in various forms – from text descriptions to visual sketches, images and multimedia. A versatile brainstorming tool should accommodate multiple media types, ensuring that every idea, regardless of its format, can be captured and explored.

Organization and structure

As ideas flow, it’s essential to organize and structure them coherently. A good tool should offer features for categorizing, grouping and visually arranging ideas.

Export and integration

The ability to export or share your brainstormed content in different formats, such as PDF or CSV, is crucial. Additionally, integration with other software your team uses, such as project management tools or document storage platforms, streamlines the transition from brainstorming to implementation.

Venngage offers various export options, such as PDFs, PNGs and more with a Premium or Business account. This versatility ensures that you can share your brainstorming outputs in the format that best suits your needs.

Customization

Every team has its unique preferences and needs. Customizable tools allow you to tailor the interface, layouts and templates to match your team’s specific brainstorming processes and branding.

With Venngage’s user-friendly drag-and-drop interface, you have the creative freedom to design visuals that best represent your ideas. You can experiment with different layouts and design elements to create truly unique and engaging content.

Customization in Venngage extends to adapting your visuals for various purposes, whether it’s for a presentation, report or social media post. This adaptability makes it a versatile tool for brainstorming across different contexts.

Privacy and security

For teams handling sensitive information or proprietary ideas, robust security features are non-negotiable. Ensure your chosen tool offers strong data protection measures and gives you control over who can access and edit your brainstorming content.

Compatibility

Effective collaboration relies on accessibility. Consider whether the tool is available on the platforms and devices your team uses. Cross-platform compatibility ensures that everyone can participate, regardless of their choice of device or operating system.

Search and retrieval

Ideas generated in past sessions can be a goldmine of inspiration. An effective search function helps you quickly find and retrieve these past ideas and notes, making it easier to reference and build on previous brainstorming sessions.

Cross-platform compatibility

In today’s diverse tech landscape, teams often use a variety of devices and operating systems. A tool with cross-platform compatibility ensures that everyone on your team can participate in brainstorming, no matter their device or OS.

Templates and frameworks

Structured brainstorming sessions benefit from predefined templates and frameworks. Some tools offer these resources, making it simpler to get started with organized and productive brainstorming sessions.

Venngage offers an extensive collection of professionally designed brainstorming templates across numerous categories. These templates serve as a starting point, helping you structure your brainstorming sessions effectively. Looking for more ideas? This article on brainstorming examples might help.

For those seeking a visual tool to clarify, organize and communicate complex ideas or relationships — concept map is for you. To help kickstart your brainstorming session, here are some concept map examples that you could use. 

Brainstorming, the creative engine that drives innovation and problem-solving, comes in various forms, each with its own set of advantages and drawbacks. In the digital age, online brainstorming tools and traditional brainstorming methods stand as two formidable contenders. Let’s break down the good, the bad and the in-between:

Online brainstorming tools

The positives:.

Accessibility: Allow for remote collaboration, enabling team members to participate in real-time brainstorming sessions even if you’re not in the same room.

Versatility: Many online tools offer a wide range of features, such as mind mapping, brainstorming board and multimedia integration, making them adaptable to various brainstorming styles.

Organization: Online tools often provide features for categorizing and structuring ideas, which can help streamline your online brainstorming sessions and effectively generate ideas.

Documentation: Ideas and discussions are digitally recorded, making it easier to review and reference them later.

Integration: They can often integrate with other digital tools and software, facilitating seamless transitions from brainstorming to project planning and execution.

The drawbacks:

Learning curve: Some team members may find it challenging to adapt to new online tools, potentially slowing down the brainstorming process.

Dependency on technology: Online tools rely on internet connectivity and may be vulnerable to technical issues or outages.

Privacy and security: Ensuring the security of sensitive information can be a concern when using online tools.

Traditional brainstorming methods

Simplicity: Traditional methods, like whiteboard sessions or in-person meetings, are straightforward and require little to no technology.

Face-to-face interaction: In-person brainstorming can foster better communication and immediate feedback among team members.

Tangible: Ideas written on sticky notes or a physical whiteboard are tangible, making it easy to rearrange and visualize the brainstormed content.

No Tech Barriers: Traditional methods don’t require team members to be tech-savvy or have access to specific software or devices.

Geographical constraints: In-person brainstorming limits participation to those who can physically attend meetings, excluding remote team members.

Documentation challenges: Traditional methods often rely on manual note-taking, which may be less organized and harder to share and store.

Limited versatility: Traditional methods may be less versatile in terms of capturing and organizing ideas, especially for complex or multifaceted projects.

Time and resource intensive: Setting up physical meetings and arranging materials can be time-consuming, especially for distributed teams.

At the end of the day, you should always consider your project’s nature, your team’s preferences and the tech resources you have on hand. Sometimes, mixing and matching both styles can cook up the perfect brainstorming concoction.

When it comes to brainstorming, success hinges on the approach you take. Here are seven vital tips to ensure your brainstorming session hits the mark:

1. Choose the right tool

Your brainstorming tool can make or break the session. Select one that aligns with your team’s needs and preferences. Ensure it offers the features and capabilities that will support your brainstorming process. 

2. Create a welcoming environment

The brainstorming environment matters. Foster an open and non-judgmental atmosphere where team members feel comfortable sharing their ideas. Encourage diversity of thought; sometimes, the most unconventional ideas spark innovation.

3. Set clear objectives

To make sure that everyone on the team is on the same page, clearly define the problem or goal you’re addressing in the brainstorming session. Having a specific focus helps guide the discussion and leads to more targeted and actionable ideas.

4. No idea is a bad idea

In brainstorming, there’s no room for idea discrimination. Encourage participants to share even the wildest or seemingly unconventional ideas. Sometimes, the best ideas come from these out-of-the-box concepts.

5. Use visual aids and templates

Many brainstorming tools offer visual aids, such as mind maps and templates. Take advantage of these features to organize and structure all the good ideas effectively. Visual aids can clarify complex concepts and enhance creativity.

6. Build upon ideas

Brainstorming is a collaborative effort. Collect ideas and encourage participants to build upon each other’s ideas and iterate. Online tools make it easy to refine and expand upon concepts as the session progresses. 

7. Time management

Productive brainstorming is also about efficiency. Set time limits for each phase of the ideation session within the tool. This keeps the discussion focused and ensures the session doesn’t drag on endlessly. 

Remember, effective brainstorming is not just about generating ideas; it’s about fostering an environment for creative thinking. With these tips and the right tool in hand, your brainstorming sessions can become a wellspring of innovation and problem-solving.

Mind maps are perfect for visually organizing ideas, fostering creativity and clarity during brainstorming sessions. Explore these guides for more mind map examples and top mind-mapping software that can allow you and your team to explore connections, identify patterns and generate new insights

How do virtual whiteboards function as brainstorming tools?

Virtual whiteboards function as brainstorming tools by providing a digital canvas where teams can ideate, collaborate and organize ideas. Participants can use drawing tools, add text, images and diagrams to visually represent ideas in real-time, fostering creativity and group interaction.

What is mind mapping and how is it related to brainstorming tools?

Mind mapping is a brainstorming technique and a visual representation of ideas, concepts and information. It’s related to brainstorming tools because many of these tools include mind mapping features. Users can create interconnected diagrams to explore and expand upon ideas, making mind mapping an integral part of brainstorming processes.

How can I integrate brainstorming tools into project management workflows?

You can integrate brainstorming tools into project management workflows by exporting or linking brainstormed ideas and plans to project management software like Trello, Asana or Jira. This integration ensures a seamless transition from brainstorming to project execution, making it easier to track and implement creative solutions.

What are some common brainstorming techniques?

Common brainstorming techniques include traditional brainstorming sessions, brainwriting, mind mapping, SWOT analysis and the Delphi method, among others. These techniques offer structured approaches to idea generation and problem-solving, often enhanced by using brainstorming tools.

Are there any mobile apps for brainstorming on the go?

Yes, there are mobile apps designed for brainstorming on the go. Apps like MindMeister, SimpleMind and Brainstormer allow users to brainstorm and capture ideas using their mobile devices, ensuring flexibility and accessibility.

What are the advantages of using cloud-based brainstorming tools over desktop applications?

Cloud-based brainstorming tools offer advantages like real-time collaboration, automatic syncing across devices and accessibility from anywhere with an internet connection. Desktop applications may lack these features and can be less flexible for team collaboration.

Can I use brainstorming tools for personal projects and goal setting or are they primarily for business use?

Brainstorming tools can be used for both personal projects and business purposes. Many tools cater to a wide range of users, allowing individuals to brainstorm ideas, set personal goals and organize their thoughts effectively.

Are there any specific brainstorming tools designed for creative writing?

While there are brainstorming tools suitable for creative writing, they might not be exclusive to this purpose. Tools like Scrivener and Ulysses are commonly used by writers for brainstorming, organizing plot ideas and drafting content.

Can you recommend some user-friendly brainstorming tools suitable for students?

Some of the user-friendly brainstorming tools that are suitable for students include MindMeister, Bubbl.us and Coggle. These tools offer intuitive interfaces and collaborative features, making them ideal for educational settings.

Are there free brainstorming tools available or do I need to pay for them?

Yes, there are free brainstorming tools available. Some options include MindMup, Bubbl.us and Stormboard, which offer basic features at no cost. However, premium versions often provide more advanced capabilities to fuel your brainstorm session.

How can I measure the effectiveness of brainstorming sessions conducted with these tools?

Measuring the effectiveness of brainstorming sessions conducted with these tools can involve assessing the quantity and quality of new ideas, tracking the implementation of ideas into projects and soliciting feedback from participants through surveys or retrospectives. The effectiveness may also be judged by the impact of generated ideas on project outcomes or problem-solving success.

In conclusion, the world of brainstorming tools is filled with options that can genuinely turbocharge your idea-generation process. With the 15 stellar tools I’ve walked you through, you now have a versatile toolkit at your disposal, each offering its own unique features to cater to various team dynamics and creative demands.

However, it’s important to remember that the tool is just one part of the equation. The success of your brainstorming sessions also hinges on cultivating a collaborative and open-minded atmosphere, setting clear objectives and executing well-defined action plans.

So, whether you opt for virtual whiteboards, concept maps, mind mapping or keep it simple with the traditional pen and paper, the key is finding the right tool that complements your team’s strengths and aligns with your specific goals.

In a world where innovation is the engine driving success, these brainstorming tools can fuel your creative thinking, leading you to groundbreaking ideas and creative solutions. Armed with the right tools and a team that’s ready to collaborate, the sky’s the limit for what you can achieve. 

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What is brainstorming? Definition, guide, and methods

When you hear the term brainstorming, there are a few images that might come to mind. One is the classic stock photo of a group of colleagues huddled around a whiteboard or a pile of papers, all big smiles and high energy.

But brainstorming sessions don’t always go as smoothly as these images make them seem. Sometimes, there are disagreements between co-workers. Other times, there’s too much agreement with just one person’s ideas. And then there are days when ideas just don’t seem to make their way onto the blank canvas in front of you. 

Whether you’re problem-solving, developing a new product, or trying to come up with creative ideas for your business, brainstorming isn't just about gathering your group members together and hoping the innovation sparks fly. 

There are proven methods, techniques, and tools that can make effective brainstorming easier than ever. 

In this guide, we’ll dive into all of the resources Mural has put together to help managers and their teams run successful brainstorms.

What is brainstorming?

Brainstorming is a method for producing ideas and solving problems by tapping into creative thinking. Brainstorming usually takes place in an informal, relaxed environment, where participants are encouraged to share their thoughts freely, build upon the ideas of others, and explore a wide range of possibilities.

How to get the most out of your next brainstorming session  

Running a great brainstorming session encourages your team to use techniques that inspire creative thinking. As a manager, you’ll likely be the one to facilitate these sessions and make sure they run smoothly and produce positive results. 

How to run a brainstorming session

As a facilitator, it’s your job to guide your team in the right direction throughout the process, from start to finish. To start, prepare for the session and define your brainstorming topic. 

This means setting a clear purpose or goal for the session, deciding on a structure, and dividing your team up into small groups if need be. You’ll also want to define the rules and parameters for your team members. 

Next, depending on the brainstorming method you’ve chosen, you may need to keep an eye on the time to give everyone a chance to contribute. Throughout the process, encourage members to voice their opinions. Toward the end, make sure you explain any next steps or action items for your team. 

Strategies for better group brainstorming

Group brainstorming can help you generate awesome ideas that one person alone might never come up with. But when you gather a group of people together, it often comes with some challenges. Dominant personalities can hijack a conversation, making the exercise less effective and the rest of the group feel unheard. Groupthink is another potential issue in which too much conformity prevents you from delivering original or creative solutions. 

Here are a few things you can do to combat these challenges and have better group brainstorming sessions:

• Establish rules that emphasize the importance of diverse points of view.  
• Choose a brainstorming technique that's beneficial for groups, like reverse brainstorming or ‘Crazy 8s.’ 
• Make sure team members have time to also do some solo thinking. 

No matter what techniques you implement, the key is to make sure every participant is on the same page when it comes to rules and expectations. 

Structured brainstorming and when to use it 

A structured brainstorm helps keep everyone focused on your goals or the task at hand. It’s also a good way to make sure everyone’s opinion is heard. In some cases, participants can also prepare ahead of time, which could be beneficial for the overall success of the activity. 

Structured brainstorms are best for remote or distributed teams to efficiently replicate past successes, and for large groups. 

Understanding problem framing

Problem framing is a critical step in the brainstorming process that gives context and provides a deeper understanding of the purpose of the brainstorm. It helps provide your team with clarity and a narrow scope so that their ideas aren’t all over the place. It also helps increase the efficiency of the session as you or the facilitator can spend less time re-orienting them back in the right direction.  

Here are a few steps for framing a problem: 

• Create a problem statement . 
• Identify the root of the problem. 
• Empathize with customers or stakeholders. 
• Frame the problem with prompts or questions that can be used during brainstorming. 

Brainstorming questions to generate better ideas

Thought-provoking questions can really help your team thrive during a brainstorming session. They provide participants with a starting point to think up ideas or directions. They can also be used to enhance or refine any suggestions or solutions that have already been produced. Here are a few examples of the types of questions that produce better ideas: 

• Information-gathering questions (e.g., “Why did we shift our marketing strategy from traditional advertising to digital platforms?”) 
• Problem-solving questions (e.g., “What are the criteria we should use to evaluate potential solutions?”) 
• Refining questions (e.g., “How can we ensure the sustainability of the solution over time?”) 

Questions can help reduce the overwhelm or blind spots that can happen as you develop ideas. It narrows everyone’s focus and helps you make ideal decisions.  

Advice for teams during a brainstorming session 

Generating ideas that solve challenges can be a lot of pressure for your team. It can also be discouraging if it feels like they’re not coming up with anything groundbreaking or even viable. Not to mention, there can be a lack of cohesion and beneficial collaboration among group members. 

But, knowing the right strategies and rules for effective brainstorming can help turn a stressful activity into a productive and fruitful one.  

Ground rules for brainstorming

Ground rules help set expectations, decrease the chance of a conflict, and make participants feel more comfortable throughout the process. Before your team gets started on ideation, they should create a “rules of brainstorming” document that they can refer to throughout the process. You can create this for them or have them make one as a team. 

Here are a few examples of significant ground rules that improve the flow of a brainstorming session:

• There are no “bad ideas”; be accepting of all suggestions no matter how crazy and wild. (You can always iterate, refine, or vote on it later.) 
• Incorporate a “private” portion of the brainstorm so people can think for themselves. 
• Read ideas carefully before commenting, and don’t judge others' ideas at face value. 

Following these rules and others relevant to your team’s needs can help ensure a smooth and efficient process. 

Avoiding groupthink in teams

Groupthink is when people, consciously or unconsciously, choose to agree with one another rather than challenge each other with conflicting views. This can happen when there’s poor conflict management, a lack of diversity, or psychological safety issues. One way you can tell that your team is under the spell of groupthink is when there's quick and unanimous agreement or a lack of push-back or follow-up questions to others’ ideas. 

To reduce the chances of groupthink, consider ways you can remove bias, like using a private mode or voting feature. Participants should encourage each other to express their own ideas, even if that means light conflict when there's a difference of opinion. It’s also important that every team member understands groupthink and how to spot it. 

Creating better action items to follow up on

At the end of a brainstorming session, team members should have a list of action items to follow up on. These action items hold everyone accountable and help keep track of progress as you carry out tasks related to the solutions developed during the brainstorming session. 

An effective list of action items has the following traits: 

• They summarize what needs to be done. 
• They explain why each action item or task matters. 
• They have a team member assigned to each item with a due date. 

You can use a simple to-do list or a project kickoff template , whatever works best for your team! 

Tips for brainstorming remotely 

Remote brainstorming exercises can be just as successful at idea generation as in-person brainstorming. The main difference between running a regular brainstorm and a virtual one is the tools you use to communicate and collaborate. Group discussions can be done easily through software like Zoom or Microsoft Teams . Plus, online whiteboards like Mural work just as well, if not better than the analog version. 

Optimize your virtual brainstorming session

Virtual brainstorms lack some of the face-to-face interaction of an in-person session. This means you’ll need to adapt your processes to fit an online dynamic. For one, it’s crucial to find a collaboration platform where everyone can contribute their ideas in a central location. You’ll also need a facilitator or point person to keep everyone on track and update the shared document or whiteboard accordingly. Brainstorming templates are also extremely useful for creating an efficient and smooth virtual meeting. 

Try asynchronous brainstorming 

Asynchronous brainstorming is a great option for those who want to prevent groupthink, improve focus, and reduce time constraints — especially for distributed teams. If you have a team that works across different time zones or working hours, ‌individual brainstorming allows them to contribute at a time that works best for them. 

Just like a synchronous brainstorming, you still want to establish a clear goal, select a collaborative platform, and outline the rules and expectations. However, a key difference is that for async work, you need to establish a timeframe and set deadlines so that you’re not waiting on any one person to contribute, iterate, or respond to ideas.  

Related: 6 essential steps for building an async-first culture

Improve group communication

Whether you’re in-person or remote, effective communication improves collaboration, increases productivity, and promotes problem-solving. But when you’re working on a distributed team, solid group communication is vital. In our busy digital spaces, things can either get lost in translation or literally lost in a pile of emails and Slack messages. 

Here are a few helpful things you can do to combat poor online communication:

• Recognize and celebrate healthy behavior and helpful communication examples. 
• Foster a supportive culture that invites constructive feedback but not judgemental criticism. 
• Build trust through team activities like icebreakers or team check-ins .  
• Use tools that make communication easy and efficient. 

Working on each of these will help your team get their footing when it comes to communicating and flourishing in remote work environments. 

Brainstorming techniques, methods, and templates 

There are countless brainstorming methods and techniques you and your team can use to uncover creative solutions. Some involve lateral thinking, while others start with a basic brain dump. Regardless of which you choose, it’s a good idea to try out different ones over time and see which produces the best results for your team. In fact, switching up the brainstorming method could add some novelty by reengaging your team to come up with new ideas each time you’re faced with a challenge. 

One thing most brainstorming methods have in common is the idea of quantity over quality. At the beginning of any brainstorming session, the number of ideas you produce is often more valuable than the quality or viability of any one of those ideas. You can always keep workshopping the existing ones until you narrow down and refine the optimal ones.  

Rapid ideation

Producing a high quantity of ideas is the name of the game here. There are many brainstorming exercises that incorporate rapid ideation. The key is to be quick and spontaneous so as not to censor or edit any ideas that come to mind. 

Brain-netting

Brain-netting is a term used to describe brainstorming via multiple digital tools and spaces, in other words, online brainstorming. Typically, it’s preceded by online brain dumping, and then connecting related ideas and concepts to narrow down the best ones.

Reverse brainstorming

Reverse brainstorming is a counterintuitive technique in which you come up with ideas on how to make a problem worse. Then, you “reverse” those ideas by coming up with applicable solutions to those problems. This process helps you discover some possible ideas for your original challenge.   

Round-robin

In round-robins, each participant writes their idea down during a set time limit before the next person gets a turn to contribute. There are a few variations of this: You can compile ideas on sticky notes to return to later, pass them off to the next person to iterate on, or refine the ideas by providing feedback. 

Ready to get started? Try the round-robin template from Mural.

Mind mapping

Mind mapping is a visual way to brain-dump ideas onto a blank page and use those existing ideas to spark new ones. You start with one concept in the middle of the whiteboard and add related ideas on branches shooting out from the central topic. Then you keep building on it like a map or family tree. 

Get started with the Mind map template .

Rolestorming

During rolestorming, participants role-play as someone else, such as a famous person or customer persona, to embody different perspectives. Taking on that character during the brainstorm can change the way they think and help them produce creative ideas. 

Brainwriting

Brainwriting takes advantage of solo brainstorming time. Participants develop their ideas individually before sharing them with the rest of the team. There are different variations of this method, including a rapid ideation version in which six participants need to each generate three ideas in five minutes. 

Start generating ideas with the 6-3-5 brainwriting template .

Starbursting

During a starbursting exercise, group members develop questions that begin with “who, what, when, where, why, and how.” These six questions are based on a specific topic or problem statement. The team uses a star graphic, with each point on the star representing one of the six types of questions you come up with during this exercise.   

Step-ladder technique

The step-ladder technique begins by selecting two participants in the group to discuss the problem and come up with an idea. Then, you introduce a third team member to the first two, and they present ideas to each other and discuss. Then you add a fourth person, and so on and so forth.  

Enhance the collaborative process of brainstorming with the right tools

We use brainstorming activities to help us with creative problem-solving. But without the right tools, it can be difficult to collaborate and record the ideas you’re coming up with together. To make the process more efficient and productive, use tools that make collaboration easier — whether you work in-person, remote, or hybrid. 

That’s where Mural can help. 

Mural is the visual work platform for all kinds of teams to do better work together — from anywhere. Get team members aligned faster with templates, prompts, and proven methods that guide them to quickly solve any problem. They can gather their ideas and feedback in one spot to see the big picture of any project and act decisively. From online brainstorming , to retrospectives , Mural helps you change how you work, not just where.

That’s what happens when you change not just where, but how you work.

Get started with the free, forever plan with Mural to start collaborating with your team.

About the authors

Bryan Kitch

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5 brainstorming techniques for efficient problem-solving

Executive Summary:

There are plenty of advantages that come with efficient problem-solving, such as quicker decision-making, overcoming obstacles, gaining a competitive edge, and generating business growth. So, it’s pretty clear that problem-solving is crucial for businesses, and effective brainstorming techniques are vital when it comes to achieving it.

Brainstorming is a method used by individuals or groups to generate innovative ideas or solutions for a specific issue. It encourages free thinking and unrestricted sharing of thoughts, promoting a creative and collaborative atmosphere. Yet, at the end of the day, brainstorming is only part of problem-solving; they aren’t the same thing and here are three reasons why:

• Brainstorm focuses on generating ideas, while problem-solving involves analyzing andimplementing solutions.
• Brainstorming is informal and spontaneous, encouraging creativity and diverse opinions, whereas problem-solving follows a systematic and structured method whereby the outcome is a solution.
• Brainstorming produces multiple ideas, while problem-solving simply seeks one practical and effective solution.

So, as you’re probably realizing, brainstorming is only the starting point for problem-solving. During brainstorming sessions, a wide range of ideas and perspectives are generated. These ideas are then evaluated and selected during the problem-solving phase of the process. By incorporating diverse ideas, problem-solving becomes more innovative and creative, leading to more effective solutions.

To help you reach your goals for efficient problem-solving, here are five examples of brainstorming techniques that you can implement in your company:

• Team Relay : small groups share and build on ideas to foster creativity and initiate new projects.
• Reverse Brainstorming: generating ideas that exacerbate the problem to find unconventional, out-of-the-box solutions.
• Focus Group: small group discussions to generate suggestions and ideas for problem-solving.
• Crazy-8 : fast-paced brainstorming technique to generate ideas within 8 minutes. ‍
• 1-2-4-All: individual and group idea generation to facilitate teamwork and quick idea generation.

If you run a business, you should know one thing.

You’re inevitably going to be faced with challenges. 

While no one likes to talk about when things go wrong, there’s no denying that it happens pretty regularly in the world of business. There are always going to be problems and challenges to overcome. But instead of becoming sitting ducks for these challenges, you’ll gain the upper hand if you know how to solve these problems… and how to solve them fast !

Quick problem-solving has many advantages, including quick decision-making , overcoming obstacles, a competitive edge over others , business success/growth, among many more.

That said, all the benefits look great, but there’s one underlying question: how can you solve your company’s problems fast? The answer lies in the concept of efficient brainstorming techniques .

In this article, you’ll find a step-by-step guide, telling you all you need to know about brainstorming to make problem-solving decisions more efficiently, boosting your company's success and promoting efficient teamwork .

Key concepts

What is problem-solving.

Problem-solving is a process that seeks to find solutions to problems or challenges. It includes a series of steps: 

• Examining the problem
• Identifying potential solutions
• Assessing them
• And then choosing the optimal solution

But most importantly, you should know that problem-solving follows a structured methodology . It combines critical thinking, creativity, and decision-making abilities , all to reach the goal of a straightforward solution to problems.

Now that that’s sorted, let’s talk about brainstorming .

What is brainstorming?

Brainstorming is a method used by individuals or groups to generate multiple inventive ideas or solutions for a particular issue or subject. The whole concept is based on a cooperative effort and an approach that prompts you and your team members to think freely, articulating any thoughts you have without restriction.

This process aims to build a creative and encouraging atmosphere , where everyone within your company can expand each another's ideas to collaboratively come to creative solutions.

It takes the pressure to come up with one ultimate solution, and shares it out between everyone on the team – as they say, “a problem shared is a problem halved” and the same notion applies here!

You can skip the next section if you’re already confident in differentiating between the two concepts of brainstorming and problem-solving . However, plenty of people tend to mix the two up given their similarities. So, the next section focuses on the differences between them.

What are the differences between problem-solving and brainstorming?

There are three key differences between problem-solving and brainstorming,  but that doesn’t mean that you can’t use them in close connection. After this section, we’ll cover how the two concepts work hand-in-hand, but in order to combine them successfully, you also need to understand each of them individually .

The first difference is the focus or the objective . Aside from the fact that brainstorming is simply an initial stage within the problem-solving process, it also has a different objective. The goal of brainstorming techniques is to simply generate ideas. In this phase, there’s no evaluation of their feasibility or efficiency - the goal is simply to come up with as many ideas as possible for solving the problem in question.

Conversely, problem-solving is a more complex process. It entails the analysis of the problem, the evaluation of potential solutions, and the selection of the most suitable way to implement it. It revolves around identifying the best solution from the numerous ideas generated through the brainstorming process. The goal of problem-solving is not to generate ideas, but rather to find the ones that will solve the problem.

Another difference between the two can be found in the approach by which the process is conducted . Brainstorming adopts a more informal approach as participants are encouraged to think freely, to share ideas spontaneously , and to build on each other's suggestions. Of course, there is a need for structure, but there are no boundaries for efficient teamwork.

Then, we have the difference in the emphasis on encouraging creativity and a range of opinions , which isn’t so much the case in problem-solving. The problem-solving process adheres to a systematic and structured methodology, including problem identification, analysis, solution evaluation, and implementation. It relies on an established structure that can guarantee a solution.

The last of the three differences lies in the result — or the outcome, as we often refer to it. Brainstorming sessions produce so many ideas, as they aim to drum up as many options through different creative thinking approaches that can then be further explored. For problem-solving, you’re only looking for one practical and effective solution to the problem.

The success of a problem-solving process doesn’t just depend on how many ideas you can come up with, but rather depends on whether the identified solution is able to adequately address the issue and achieve the desired results.

If you’ve kept up this far, you’ve probably started to realize that the two can work hand-in-hand.

How can brainstorming and problem-solving be complementary for efficient teamwork?

You already know that a brainstorming session is the starting point for a problem-solving process, but that’s not all that there is to it.

You and your team members can generate various ideas, approaches, and perspectives during the brainstorming phase. This uninhibited flow of ideas helps expand everyone’s thinking and thought processes , and to explore multiple potential solutions.

Once the brainstorming phase is complete, you can transition into problem-solving mode . This is when you and your team can evaluate the ideas generated during brainstorming and select the most promising ones for further analysis and development. This evaluation ensures that the chosen ideas align with the problem at hand and are more likely to succeed.

By incorporating the diverse ideas generated during brainstorming, problem-solving becomes more creative and innovative . You and your team can explore unconventional approaches and perspectives that may only have been briefly considered during the brainstorming phase. The result? More effective and efficient solutions.

How can brainstorming help in problem-solving in teams of any size?

You might be thinking, ‘Haven’t we already gone over this?’, but the answer is, not really!

While we have explored the correlation between brainstorming and problem-solving, this section will look into the benefits of brainstorming and which ways it can be the best starting point to guarantee optimally efficient problem-solving process. Here are a few reasons as to why brainstorming is the ultimate solution for efficient problem-solving in your business.

A range of perspectives leading to a broader range of solutions

Brainstorming involves collecting input and ideas from different team members. So, the larger the team, the more diverse perspectives and experiences are likely to be offered up. This diversity can lead to a broader range of ideas and solutions as individuals approach problems from various angles .

Higher chance of unique ideas

Brainstorming encourages free thinking and is conducive to creativity. Purely down to numbers, larger teams have a higher chance of generating unique and innovative ideas. Team members' collective intelligence and creativity can result in unexpected, breakthrough solutions.

Collective intelligence and synergy

Brainstorming facilitates collaboration and encourages active participation from team members. When people come together to generate ideas, they can build on each other's suggestions, expand upon initial concepts, and create synergistic solutions. The whole team can benefit from the collective intelligence and creativity of everyone involved.

Brainstorming facilitates problem-understanding

In a larger team, different individuals bring diverse expertise and knowledge to the table, and brainstorming allows team members to share their insights and understanding of the problem, enabling a more comprehensive analysis. This broader perspective can lead to a deeper understanding of the problem and help uncover underlying factors that may have been previously overlooked.

Increased solution pool

With a larger team, there is a higher likelihood of generating a larger pool of potential solutions. Brainstorming enables the team to explore a wide range of ideas, even if some may initially seem unconventional or unlikely. A larger solution pool enhances the chances of finding an optimal and effective solution .

Increased motivation to find a solution through team accountability

When team members are actively involved in brainstorming sessions, they feel a sense of accountability and engagement to the problem-solving mission. In larger teams, more individuals have the opportunity to contribute and to be heard, leading to higher engagement levels and boosting motivation to find a solution.

Higher chances of making a decision

Brainstorming also helps in narrowing down the options and selecting the most viable solutions . Larger teams can leverage their collective wisdom and diverse perspectives to evaluate and prioritize the ideas generated during brainstorming. This collaborative decision-making process increases the likelihood of selecting the best solution for the problem.

5 brainstorming methods that can help for efficient problem-solving – and how they do it

Team Relay involves working together in small groups to share ideas. It’s just like a relay race; instead of passing on the baton, you pass and build on ideas. Everyone takes turns to put their two cents in, and the ideas continue to evolve within the group . This helps you to work with your team members and come up with lots of creative ideas.

Team Relay is best for teams of about 12 participants , and this method helps you find new ideas by bouncing off what the team says. You can identify and initiate new projects by working as a cohesive team, capitalizing on every idea collectively and elevating your thinking powe r to new heights. If you want to kick things off with the Team Relay method, the Klaxoon visual platform has a readymade template for this brainstorming technique that you can use.

Reverse Brainstorming

Reverse brainstorming is a technique where, instead of generating ideas to solve a problem, you focus on creating ideas that will make the problem worse or that will cause the problem. In other words, you’ll turn the problem upside down to define the worst-case scenario. So, how does this help solve the problem?

This excellent brainstorming tool can be used with your team at the start of a project or when you're stuck at a crossroads with a problem. It helps you t hink outside the box and unleash your imagination . Then, just like magic, the solutions will start to appear on their own! Give this tool a go, and try this template .

Focus group

A focus group is a small group of people (about 6 to 12 participants) who have been selected to meet up and talk or share ideas about a specific problem (strategic development, marketing positioning, etc.). 

This selected team works together to generate thoughts and suggestions to help solve the problem or develop new ideas. You can either conduct a qualitative survey on a concept, product, or service, or you can ask the participants to fill in this ready-to-use template .

Crazy 8 is a pretty fast-paced, dynamic technique, so we’ll try to keep up the pace and explain it concisely.

This is a unique strategy that allows you to brainstorm with your team with a key element… speed ! While some brainstorming techniques could simply waste time and drum up an excessive volume of sub-par or irrelevant ideas, this method is all about eyes on the prize, full steam ahead. 

With the Crazy 8 methodology, you can generate new ideas as a team in less than 8 minutes ! If you want to know more about this unique technique, head over to the this Klaxoon template .

As the last of the five, we are introducing you to a concept that has proven to be very effective. The 1-2-4-All method is like regular brainstorming but in several steps:

• First, everyone thinks on their own; 
• Then, they share their ideas in bigger groups (in pairs, then in groups of 4, and then with everyone). 

The goal is to help your team come up with ideas together. With this method, everyone can first think independently , no matter how many people are in the group. Other people can't influence their ideas or make them doubt themselves, and in this uninhibited way, the ideas pile up quickly. 

It makes it easier for both you, as the leader, and your team members, to contribute their ideas and progressively confirm their objectivity through the groups’ input. It's a relaxed and pressure-free way to get everyone involved.

Try ready-to-use brainstorming tools and resources

On the Klaxoon visual platform, we have tools that you can use with your team to lead more effective brainstorming sessions . We also provide ready-to-use templates for brainstorming that can be used in different ways for quick problem-solving.

Our visual tools are designed to promote efficient teamwork and collaboration, no matter what kind of business you have. So, if you want to boost your business, hone your problem-solving strategy, and refine your brainstorming techniques , check out our resources and see how the Klaxoon platform can help you.

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Brainstorming

What is brainstorming.

Brainstorming is a method design teams use to generate ideas to solve clearly defined design problems. In controlled conditions and a free-thinking environment, teams approach a problem by such means as “How Might We” questions. They produce a vast array of ideas and draw links between them to find potential solutions.

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How To Use Brainstorming Best

Brainstorming is part of design thinking . You use it in the ideation phase. It’s extremely popular for design teams because they can expand in all directions. Although teams have rules and a facilitator to keep them on track, they are free to use out-of-the-box and lateral thinking to seek the most effective solutions to any design problem. By brainstorming, they can take a vast number of approaches—the more, the better—instead of just exploring conventional means and running into the associated obstacles. When teams work in a judgment-free atmosphere to find the real dimensions of a problem, they’re more likely to produce rough answers which they’ll refine into possible solutions later. Marketing CEO Alex Osborn, brainstorming’s “inventor”, captured the refined elements of creative problem-solving in his 1953 book, Applied Imagination . In brainstorming, we aim squarely at a design problem and produce an arsenal of potential solutions. By not only harvesting our own ideas but also considering and building on colleagues’, we cover the problem from every angle imaginable.

“It is easier to tone down a wild idea than to think up a new one.” — Alex Osborn

Everyone in a design team should have a clear definition of the target problem. They typically gather for a brainstorming session in a room with a large board/wall for pictures/Post-Its. A good mix of participants will expand the experience pool and therefore broaden the idea space.

Brainstorming may seem to lack constraints, but everyone must observe eight house rules and have someone acting as facilitator.

Set a time limit – Depending on the problem’s complexity, 15–60 minutes is normal.

Begin with a target problem/brief – Members should approach this sharply defined question, plan or goal and stay on topic.

Refrain from judgment/criticism – No-one should be negative (including via body language) about any idea.

Encourage weird and wacky ideas – Further to the ban on killer phrases like “too expensive”, keep the floodgates open so everyone feels free to blurt out ideas (provided they’re on topic).

Aim for quantity – Remember, “quantity breeds quality”. The sifting-and-sorting process comes later.

Build on others’ ideas – It’s a process of association where members expand on others’ notions and reach new insights, allowing these ideas to trigger their own. Say “and”—rather than discourage with “but”—to get ideas closer to the problem.

Stay visual – Diagrams and Post-Its help bring ideas to life and help others see things in different ways.

Allow one conversation at a time – To arrive at concrete results, it’s essential to keep on track this way and show respect for everyone’s ideas.

To capture everyone’s ideas in a brainstorming session, someone must play “scribe” and mark every idea on the board. Alternatively, write down your own ideas as they come, and share these with the group. Often, design problems demand mixed tactics: brainstorming and its sibling approaches – braindumping (for individuals), and brainwriting and brainwalking (for group-and-individual mixes).

Take Care with Brainstorming

Brainstorming involves harnessing synergy – we leverage our collective thinking towards a variety of potential solutions. However, it’s challenging to have boundless freedom. In groups, introverts may stay quiet while extroverts dominate. Whoever’s leading the session must “police” the team to ensure a healthy, solution-focused atmosphere where even the shiest participants will speak up. A warm-up activity can cure brainstorming “constipation” – e.g., ask participants to list ways the world would be different if metal were like rubber.

Another risk is to let the team stray off topic and/or address other problems. As we may use brainstorming in any part of our design process—including areas related to a project’s main scope—it’s vital that participants stick to the problem relevant to that part (what Osborn called the “Point of View”). Similarly, by framing problems with “How Might We” questions, we remember brainstorming is organic and free of boundaries. Overall, your team should stay fluid in the search for ways you might resolve an issue – not chase a “holy grail” solution someone has developed elsewhere. The idea is to mine idea “ore” and refine “golden” solutions from it later.

How to Supercharge Brainstorming with AI

Learn more about brainstorming.

The Interaction Design Foundation’s course on Design Thinking discusses Brainstorming in depth.

This blog offers incisive insights into Brainstorming workshops .

Jonathan Courtney’s article for Smashing Magazine shows Brainstorming’s versatility .

Literature on Brainstorming

Here’s the entire UX literature on Brainstorming by the Interaction Design Foundation, collated in one place:

Learn more about Brainstorming

Take a deep dive into Brainstorming with our course Design Thinking: The Ultimate Guide .

Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?

Design Thinking is not exclusive to designers —all great innovators in literature, art, music, science, engineering and business have practiced it. So, why call it Design Thinking? Well, that’s because design work processes help us systematically extract, teach, learn and apply human-centered techniques to solve problems in a creative and innovative way—in our designs, businesses, countries and lives. And that’s what makes it so special.

The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused , prototype-driven , innovative design process . Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking. In fact, this course also includes exclusive video content that we've produced in partnership with design leaders like Alan Dix, William Hudson and Frank Spillers!

This course contains a series of practical exercises that build on one another to create a complete design thinking project. The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a design thinking practitioner. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in the world of human-centered design.

Design thinking methods and strategies belong at every level of the design process . However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.

That means that design thinking is not only for designers but also for creative employees , freelancers , and business leaders . It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website .

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• 29 brainstorming techniques: effective ...

29 brainstorming techniques: effective ways to spark creativity

Bright ideas don’t come as easily as flicking on a light. 

When it’s up to one individual to dream up a solution, it can be time-consuming and cause a lot of pressure. And when it comes to a group of people tasked with solving a problem, ideas might clash. Not to mention, everyone has a preferred method for their creative madness, making it difficult to get every team members’ wheels turning in the same direction.

That’s where brainstorming techniques come in. These techniques provide structure for brainstorming sessions, ignite creativity across all brainstormers, and ensure your ideas come to fruition. And luckily, there are lots of effective brainstorming techniques to choose from. 

What is brainstorming?

Here’s a general brainstorming definition: it’s an approach taken by an individual or team to solve a problem or generate new ideas for the improvement of a product, organization, or strategy. 

No matter your preferred method, most brainstorming techniques involve three steps:

Capture ideas

Discuss and critique the ideas

Choose which ideas to execute

Every brainstorming technique also involves the same ingredients. All you need is an individual or group of people, a problem to solve or an opportunity to address, and time. 

Brainstorming challenges

The golden rule of all brainstorming sessions is quantity over quality. The more ideas you have, the better your chances are that one will be worthy of execution. For these reasons, especially in group brainstorming sessions, be sure all team members check their criticisms at the door and let it be known that the only bad ideas are no ideas. 

Of course, not every brainstorming session will go off without a hitch. Some common brainstorming challenges include:

Unbalanced conversations, sometimes due to extroverts dominating discussions

The anchoring effect, meaning brainstormers cling to the first few ideas shared and don’t move on to others

Awkward silences, which often occur when participants are not prepared 

Perhaps you’ve experienced some of these uncomfortable brainstorming sessions yourself. Thankfully, there are plenty of tried-and-true, and also some unorthodox, brainstorming techniques and tools that tackle just these issues.

Analytic brainstorming techniques

When you need to look at an idea from all angles or vet a problem thoroughly, analytic brainstorming techniques might be worth implementing. Consider the following brainstorming methods and tools to generate and qualify ideas.

1. Starbursting  

A visual brainstorming technique, starbursting should be used once you or your team of brainstormers has homed in on a single idea. To begin starbursting, put an idea on the middle of a whiteboard and draw a six-point star around it. Each point will represent a question:

Consider every question and how it might pertain to your idea, such as, “Who will want to buy this product?” or, “When will we need to launch this program?” This will help you explore scenarios or roadblocks you hadn’t considered before.

Best for: large group brainstorms, vetting ideas thoroughly

2. The five whys, a.k.a. why analysis

Similar to starbursting, the five whys brainstorming technique helps you evaluate the strength of an idea. Challenge yourself to ask “why” questions about a topic or idea at least five times and consider what new problems you surface—and, importantly, note how you can address them. To help organize your thoughts, consider using a flowchart or fishbone diagram in hand with this brainstorming technique.

Best for: individual and group brainstorms, vetting ideas thoroughly

3. SWOT analysis

You might be familiar with SWOT analysis as it relates to strategic planning , and you might also be surprised to know that this concept can also be applied as a brainstorming exercise to help qualify an idea. The notion? Discuss the following aspects of your topic to determine whether it’s worth executing: 

Strengths : how does the idea dominate or stand out from competitors?

Weakness : are there any flaws in the idea that could jeopardize its execution?

Opportunities : what else can you capitalize on based on this idea?

Threats : what are potential downfalls that could arise if the idea is launched?

4. How Now Wow  

The How Now Wow brainstorming technique is all about categorizing ideas based on how unique they are and how easy they are to implement. Once you’ve collected several ideas, either individually or from team members, talk through where they fall in the How Now Wow spectrum:

How ideas are ideas that are original but not executable. 

Now ideas are unoriginal ideas that are easily executable.

Wow ideas are never-been-pitched before ideas that are also easy to implement.

Obviously, you want as many “Wow” ideas as possible since these are executable but also because they might set you apart from competitors or dispel monotony in a company. To help organize your ideas, consider using a matrix of four squares with difficulty weighted on the Y-axis and innovation on the X-axis. 

Best for: individual and group brainstorms, homing in on an executable solution

5. Drivers analysis

Just as the name implies, driver analysis is a brainstorming technique that analyzes the drivers or “causes” of a problem. To use this brainstorming technique, simply keep asking yourself or your team of brainstormers: “What’s driving [insert problem]?” and then, “What’s driving [insert answer to the previous question]?” Similar to why analysis, the deeper you dig into a problem, the more well-vetted it will be and the more confident you will be in executing solutions for those problems. 

6. Mind mapping

Another visual brainstorming technique, mind mapping addresses the anchoring effect—a common brainstorming challenge where brainstormers fixate on the first ideas instead of coming up with new ones. Mind mapping does this by using the first idea to inspire other ideas. 

You’ll need a large piece of paper or whiteboard to do this. Begin by writing down a topic and then drawing lines connecting tangential ideas to it. This essentially helps you paint a picture of your topic at hand and what might impact its execution or even expedite it.

Best for: individual and group brainstorms, visual thinkers

7. Gap filling, a.k.a. gap analysis

When you’re struggling with how to execute an idea, that’s where gap filling comes in—to address the obstacles standing in your way. Begin by starting with a statement of where you are and then a statement of where you want to be. For example, “Our company creates smart watches; we want to expand our portfolio to also include fitness trackers.”

It’s worth writing these out on a large piece of paper or a whiteboard for all of your brainstormers to see, perhaps using a flowchart or mind map to do so. Then, list obstacles that are preventing you from getting where you want to be and work through solutions for each of them. By the end of your brainstorming session, you should have a clearer plan of how to get where you want to be. 

Best for: individual and group brainstorms, visual thinkers, honing in on an executable solution

Quiet async brainstorming techniques

Best for businesses that are crunched for time or teams with more introverted individuals, these quiet brainstorming techniques allow brainstormers to contribute ideas on their own time and often anonymously. Look to the following methods to get your creative juices flowing, especially for remote teams with frequent virtual meetings .   

8. Brainwriting, a.k.a. slip writing

A nonverbal and in-person brainstorming technique, brainwriting addresses the brainstorming challenge of unbalanced conversations head-on. That’s because it requires participation and teamwork from every brainstormer, beginning with each person writing down three ideas relating to a topic on three separate slips of paper. Then everyone passes their ideas to the right or left and their neighbor builds on those ideas, adding bullet points and considerations. 

The slips of paper continue to be passed around the table until they’ve made it all the way around. Then, the brainstorm facilitator can digest all of the ideas themselves, or the brainstormers can discuss each idea out loud and determine what’s worth pursuing. Pro tip: limit this brainstorming technique to no more than 10 people to not be overwhelmed with ideas or time constraints.

Best for: group brainstorms and introverted team members

9. Collaborative brainwriting

You can think of collaborative brainwriting like a herd of cows grazing in a field, except it’s brainstormers grazing on ideas throughout a week, anonymously jotting down thoughts or ideas. Oftentimes a brainstorming facilitator will kick off this technique by posting a large piece of paper, sticky notes, or sharing a cloud-based document to jot down a few brainstorming ideas.

From there, team members can build off of those ideas on their own time and anonymously provide feedback. Be sure to set a clear deadline of when the brainstorming session closes to ensure all brainstormers have an opportunity to chime in.

Best for: individual brainstorming 

10. Brain-netting, a.k.a. online brainstorming

Great for remote teams, brain-netting is essentially a place for a team to brain dump their own ideas, whether that’s a Slack channel, Google Doc, or your project management tool . 

The notion is that brainstormers can add ideas whenever inspiration strikes and that the list will be ever-evolving. Of course, the team leader might want to inform their team of brainstormers of any important dates or deadlines when they need solutions to a problem. They may also want to hold a meeting to discuss the ideas. All brainstormers’ identities can be left anonymous even in the meeting. 

Best for: group brainstorms, introverted team members, remote teams

11. SCAMPER  

The SCAMPER brainstorming technique encourages brainstormers to look at an idea from different angles and it uses its acronym to inspire each lens: 

Substitute : consider what would happen if you swapped one facet of a solution for another.

Combine : consider what would happen if you combined one facet of a solution with another.

Adapt : consider how you could adapt an idea or solution in a new context.

Modify : consider how you can modify an idea to make it higher impact.

Put to another use : consider how else you could leverage your idea.

Eliminate : consider what you could remove from the idea or solution so that it’s simplified.

Reverse effective : finally, consider how you could reorganize an idea to make it most effective . 

When used in a group brainstorming session, you might want to use templates to track responses or pair the SCAMPER method with a brainwriting session to encourage all brainstormers to evaluate ideas from every angle. 

12. Lightning Decision Jam

Known as LDJ for short, the Lightning Decision Jam brainstorming technique requires 40 minutes to one hour to complete. What will you have by the end? Tangible results and buy-in from an entire team of brainstormers. 

This brainstorming technique is great for remote team alignment . It all begins with writing down positives about a topic or what’s working regarding the topic, then writing down negatives and identifying what needs to be addressed most urgently. This is followed by a few minutes of reframing problems as questions, then brainstorming solutions for those problems. 

Finally, your team uses a matrix to determine how high impact and how high effort your solutions are to decide which ideas are worth pursuing. For a more robust explanation of LDJ, watch this video by design agency AJ&Smart, which created the brainstorming technique. 

Best for: group brainstorms, remote workforces, tight deadlines, honing in on an executable solution

13. The idea napkin

Similar to LDJ, the idea napkin is essentially a brainstorming template that distills a broad topic into tangible solutions. How it works: Every brainstormer has an “idea napkin” that they commit one idea to, beginning by writing down their idea, as well as an elevator pitch for it. 

The idea napkin also includes a column for who the idea is targeting—meaning who you’re solving a problem for (customers, teammates, etc.)—and a column noting what problems your idea addresses. Brainstormers can fill out their napkins ahead of or during a brainstorming session, each is expected to present or share them. The final ideas will be placed on an impact and effort matrix to determine which are worth pursuing. 

Best for: group brainstorms, honing in on an executable solution

Roleplaying brainstorm techniques

Drama lovers rejoice! These roleplay brainstorming techniques encourage brainstormers to figuratively walk in someone else’s shoes or put on their hat—or six hats, in one instance—to address a problem or dream up ideas from a new perspective. An added benefit of this? When brainstormers take on a personality that’s not their own, it lowers inhibitions since it’s technically not their point of view being brought to the table.

14. Six thinking hats

This brainstorming technique requires a minimum of six brainstormers to wear imaginary hats—hence the name— that require them to look solely at an idea from one specific angle. For instance, one brainstormer might be wearing an impact hat and only concern themselves with the impact of an idea and another might be wearing a constraints hat and only looking at the constraints of an idea. 

You can pick and choose which angles are most important to your organization. And by the end of the group discussion, the whole brainstorming group should be able to hang their hats feeling confident about the ideas you’ll pursue.

Best for: group brainstorms (six or more people), introverted team members, vetting ideas thoroughly

15. Figure storming

Ever heard the phrase, “What would Abe do?” That’s pretty much the premise of this brainstorming technique in that brainstormers take on the identity of a famous or prominent figure, whether that’s a leader or celebrity, and put themselves in their brain space and how they’d approach an idea. 

This helps teams look at a topic through a different lens and, in the case of group brainstorms, alleviates any nervousness that brainstormers will put out bad ideas. Because they’re not putting out their ideas—they’re sharing someone else’s. So go on and give yourself a new job title for the day.

Best for: individual and group brainstorms, extroverted team members

16. Role storming  

Role storming is similar to figure storming in that brainstormers take on different personalities to dream up ideas, but with one dramatic twist—brainstormers act out those ideas. 

Generally, brainstormers are asked to take on the role of an average person who will be affected by the idea or solution in question, whether that’s an employee, client, or another party, and they act out a scenario that could stem from the idea to help them decipher what problems might arise from it. Consider this brainstorming technique for more extroverted teams. 

Best for: group brainstorms, extroverted team members

17. Reverse brainstorming

Reverse brainstorming is grounded in a little bit of chaos. It encourages brainstormers to play the role of disruptors by brainstorming problems first and then solutions. To kick off the brainstorming questions, a team leader will usually ask, “How do we cause [insert problem]?”

Once your team has listed the causes, they’ll have a new and different perspective for coming up with solutions to problems. 

Best for: group brainstorms, idea generation, problem-solving

18. Reverse thinking

Reverse thinking is a bit of a mashup of the figure storming and six thinking hats brainstorming techniques. It encourages brainstormers to merely ask themselves, “What would someone else do in this situation?” Then, it prompts them to think through why that person’s solution would work or not and if your current solution is more effective. 

Best for: group brainstorms, extroverted team members, vetting ideas thoroughly

Group brainstorm techniques

Most brainstorming techniques can be applied to groups of brainstormers, but these specific brainstorming techniques promote (and some even require) participation from everyone. When facilitated well, group brainstorming techniques not only yield more ideas but they can also:

Boost team morale through lighthearted brainstorming games and by involving participation in every step of the brainstorming process

Promote creative thinking, especially when brainstormers are given time to prepare their ideas and  a structured approach to solve problems

Bring more diverse ideas together, thanks to the unique perspective each brainstormer has and their individual strengths

All this to say, group brainstorming techniques are all about putting people’s heads together. 

19. Eidetic image method

The eidetic image method is grounded in setting intentions, and it begins with group members all closing their eyes to do just that. For example, if a company is setting out to design a new smartwatch, the brainstorming facilitator would encourage all brainstormers to close their eyes and quietly meditate on what smartwatches currently look like. 

Then the group would discuss and close their eyes once more and quietly imagine new features to add to the device. They’d all open their eyes and discuss again, essentially layering on the possibilities for enhancing a product. This brainstorming technique is ideal for revamping or building on an existing product or solution. 

Best for: visual thinkers, creating an idea anew

20. Rapid ideation

Great for teams that get sidetracked or have difficulty staying focused in meetings, the rapid ideation brainstorming technique encourages brainstormers to race against a clock and come up with as many ideas as possible—and importantly, not take themselves too seriously. This can be done by having brainstormers shout out ideas to a facilitator or write them on a piece of paper. You might find that some of the same ideas keep popping up, which likely means those are worth pursuing. 

Best for: extroverted team members, tight deadlines

21. Round-robin brainstorming

Participation is required for the round-robin brainstorming technique. Everyone must contribute at least one idea before the entire group can give feedback or share a second idea.

Given the requirement that everyone must share an idea, it’s best to allow brainstormers time to prepare ideas before each round-robin brainstorming session. This brainstorming technique is great for introverted team members and also for larger groups to ensure everyone can contribute. Moreover, the round-robin brainstorming technique also promotes the notion that the only bad idea is no idea. 

Best for: introverted team members and developing a surplus of ideas

22. Step-ladder brainstorming

Ideal for medium-sized groups of five to 15 people, the step-ladder brainstorming technique prevents ideas from being influenced by the loudest brainstormers of a group. 

Here’s how it works: A brainstorming facilitator introduces a topic to their group of brainstormers and then dismisses all but two brainstormers from the room. The two brainstormers left in the room discuss their ideas for a few minutes and then one brainstormer is welcomed back into the room and shares their ideas before the original two brainstormers divulge their ideas. 

Brainstormers are added back into the room one by one, with each new brainstormer sharing their ideas before the rest of the group divulges theirs, and so forth. Once the entire brainstorming group is back in the room, it’s time to discuss the ideas they’ve built together, step by step. 

Best for: introverted team members, vetting ideas thoroughly, honing in on an executable solution

23. Charrette

You might want to book a few rooms for this one. The charette brainstorming technique helps break up a problem into smaller chunks and also breaks up your brainstormers into separate teams to address them. 

For instance, you might reserve three rooms, write a topic or problem on a whiteboard, and have three sets of brainstormers walk into those rooms to jot down their ideas. Then, the sets of brainstormers rotate rooms and build off of the ideas of the group that was there before them. Consider it effective teamwork at its best.

Best for: vetting ideas thoroughly, honing in on an executable solution

More brainstorming techniques

For more unconventional approaches to get your individual or your team’s wheels turning, consider adding some of these brainstorming techniques to your arsenal of ways to ideate. 

24. ‘What if’ brainstorming

A very off-the-cuff brainstorming technique, “what if” brainstorming is as simple as throwing out as many “what if” questions surrounding a topic as possible, similar to the rapid ideation brainstorming technique. For instance, “what if this problem occurred in a different country,” or, “what if this problem occurred in the 1800s?” 

Walking through the scenarios might help spur new obstacles pertaining to your problem. Essentially, the “what if” brainstorming technique helps your team evaluate all the possibilities.

Best for: individual and group brainstorms, creating an idea anew, vetting ideas thoroughly

25. Change of scenery  

It’s no secret that physical surroundings can impact your team workflow and even creativity. When your brainstorming session is in a rut, consider relocating to another location, perhaps a park, a walking meeting, or even a coffee shop.

Being in a new setting might spur new ideas and even loosen up your brainstormers so that they’re more open to sharing ideas and helping you achieve quantity over quality.  

Best for: individual and group brainstorms, creating an idea anew

26. Random word picker

As this name implies, this brainstorming technique is a little random. Begin by tossing words into a hat and then pull them out and discuss how they relate to your brainstorming topic at hand. You may want to use a template to keep track of your thoughts and any new ideas the word association sparks.

To further organize your thoughts, consider pairing this brainstorming technique with word banking, meaning categorizing random words together and then drawing associations between their category and the brainstorming topic. 

Best for: group brainstorms, creating an idea anew

27. Storyboarding

Turns out, storyboarding isn’t only for television and film. You can also apply this as a brainstorming technique, meaning illustrating or drawing a problem and possible solutions. Consider it another way to put yourself in someone else’s shoes, especially those your solution impacts. It’s also a means to visualize any roadblocks you might experience when executing a solution. 

Best for: individual or group brainstorms, problem-solving, vetting ideas thoroughly

28. Wishing

Wishing is as simple as it sounds: You just wish for the solution you want to build. Think: “I wish our company was carbon neutral,” and then think of the possible ways in which you could achieve this, as well as areas that might be impossible to address for this. This will help uncover obstacles you might face and maybe even shed light on what you’re capable of overcoming. 

Best for: individual or group brainstorms, creating an idea anew

29. Crazy eights

A short and fun brainstorming technique, crazy eights delivers on quantity by encouraging brainstormers to think quickly using a template that has eight boxes and only eight minutes on the clock to sketch out eight ideas. Once the timer stops, the group discusses their ideas. 

For a larger group, consider having each brainstormer narrow in on only three ideas and give them a longer time limit of six minutes to sketch them out in more detail.

Best for: group brainstorms, visual thinkers, developing a surplus of ideas

8 tips for a productive brainstorming session

No matter which brainstorming technique is right for you and your team, consider the following best practices to brainstorm most effectively . Of course, it all begins with the brainstorming facilitator and how they set the tone for the session.

1. Allow time to prep 

A brainstorming facilitator isn’t the only one in a brainstorming session who needs time to prepare for a meeting . They also should give brainstormers some context ahead of the session, such as in the form of a meeting agenda , to get in the correct mindset for the brainstorming session. 

At least one day is standard but as little as two to 10 minutes is useful. Moreover, brainstorming facilitators should also have a few ideas in their back pocket for any creative ruts that might creep in.

2. Set a clear intention

The more context you can provide brainstormers from the get-go, the more fruitful ideas they can produce. For instance, clearly spell out what types of ideas you’re looking for. Whether it’s quickly executable ones or ones that are entirely pathbreaking, identify specific targets to address. 

Additionally, be sure to let brainstormers know of any constraints you or your organization is operating under, including project timelines or budgets, so they’re generating executable ideas.

3. Invite new teammates and ideas

When the same people brainstorm together over and over, they can tend to produce the same ideas over and over. For this reason, consider introducing new people to your brainstorming session to shake up the usual and lend a fresh perspective—and hopefully fresh ideas—to your brainstorming topics. Invitees can be colleagues from different departments, customers or clients for a focus group, or an outside consultant.

4. Promote inclusivity

Every brainstorming session should be considered a safe space to share ideas—even unconventional ones. Remember, the only bad ideas are no ideas, and any idea shared shouldn’t be shot down or judged. In addition, the brainstorm facilitator should ensure every brainstormer is treated equally and given the same amount of time to talk. This might mean setting a timer for each brainstormer to talk and acknowledging those who are dominating conversations. Likewise, every brainstormer should be open and curious to ideas.

5. Think out of the box

Creative thinking begins with not taking ourselves too seriously. Just as you encourage inclusivity, encourage imperfections and out-of-the-box thinking, too. This could include anything from fun team building games to unique icebreaker questions. Hey, even a bevy of silly ideas to build off of is better than no ideas at all. Brainstorming techniques like wishing can encourage team members to open up.

6. Amplify creativity with music

Similar to how a change of scenery can inspire new ideas, even a little background music can promote creativity. Consider putting some on for your brainstorming session, and for the best results ensure it’s:

Instrumental

In a major key

On a fixed tempo and volume

7. Mix and match brainstorming techniques

Just as brainstorming techniques aren’t necessarily one-size-fits-all, they also aren’t all one-type-fits-every-session. Be prepared to pivot your brainstorming technique depending on what your group of brainstormers is most receptive to and also how many ideas you're juggling. 

8. Execute your ideas 

Coming up with bright ideas is great. But they’re pretty useless unless you effectively execute them. While some brainstorming techniques build the execution process into them, others might require you to follow up with brainstormers using project templates to map out a plan using creative solutions. 

Brainstorming is about quantity over quality

When done right, a brainstorming session shouldn’t feel like a chore but rather an opportunity to create something together, especially when your brainstorming technique supports different styles of thinking and expression. 

And whether you're operating as an individual or on a team, there’s something uniquely satisfying about seeing your ideas come to fruition. Get the creative ideas flowing, then customize your workflow management tool to turn those ideas into action. 

Related resources

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Fix these common onboarding challenges to boost productivity

30-60-90 day plan: How to onboard new hires with ease

Transform teamwork with Confluence. See why Confluence is the content collaboration hub for all teams.  Get it free

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Brainstorming techniques

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What are brainstorming techniques? Brainstorming techniques are best practices for getting the highest-quality ideas out of a brainstorming session. You’ve put a brainstorming session on the calendar and you’re ready for the brilliant ideas to start rolling in. 

But here’s the thing: you can’t assume that you’ll simply gather everybody in a room and watch the magic happen. 

An effective brainstorming session needs more than just a bunch of brains — it needs structure. That means you should come prepared with some prompts and exercises to kick off the idea generation process. 

Below are a variety of brainstorming techniques in four different categories, so you can help everybody pull out their best ideas and make the most of your time together.

Visual brainstorming techniques

You don’t need to be an artist to pull this off. Whipping out some markers and doodling away with these visual brainstorming exercises can help you get out of your own head and come up with some creative ideas.

1. Mind mapping

You can do this : Alone or with a team

What you’ll need:

• Whiteboard or paper

How it works : Mindmapping forces you to explore different facets of a problem and organize your ideas for possible solutions. You’ll need to start with the central question you’re trying to answer or problem you’re trying to solve, which should be put at the center of your paper or whiteboard. 

Make this specific enough to provide direction without boxing people into one way of thinking. For example, ask, “How can we improve our customer response times?” rather than something general like, “How can we provide better customer service?” 

From there, write down different thoughts that are related to that question and jot them in separate bubbles around the core question. Then, use those ideas to spark even more ideas that you can connect using circles, lines, and arrows.

End up with a mess? That’s exactly the point. But now you can comb through all of those ideas and pull out the best ones.

2. Storyboarding

• Sticky notes
• A blank wall

How it works : You’ve probably heard of storyboarding in the context of planning out a movie plot or a script. And that makes sense because this technique is especially helpful for brainstorming and designing a series or a process.

For example, imagine that you and the rest of your team are trying to design a new employee onboarding process. Using this type of brainstorming technique, everybody gets some sticky notes and writes down the different elements they think belong in your onboarding process (i.e., a welcome lunch, an office tour, and a one-on-one meeting with the team manager).

After that, you can collect the sticky notes, remove any duplicates, and place and move the notes around on a blank wall to find the best order for your onboarding process. Once everyone agrees, document that order so everyone has it for reference. 

3. Group sketching

You can do this : With a team

• Pieces of paper

How it works : Science says that doodling can improve our focus, enhance our creativity, and give our problem-solving skills a boost. It’s time to pull out some pencils, channel your inner artist, and do some group sketching.

It’s simple: each team member gets a sheet of paper and sketches something related to the core concept you’re brainstorming, for example, activities for your next team outing.

When those first rounds of sketches are finished, papers get passed to the next person who sketches another related image. Maybe the first drawer sketched a pizza, while the next person sketched a wine bottle. Continue passing those papers. Once they’ve made it all the way through the group, collect and discuss the sketches.

It’s a fun activity that can help your team identify new connections and generate more innovative ideas. 

Starbursting

• Paper or whiteboard

How it works : On your paper or whiteboard, draw a six-pointed star and write the challenge, problem, or opportunity you’re brainstorming at the center. For example, imagine that your team wants to put together a new webinar but you haven’t ironed out any other details yet.

Within each point of the star, write the following terms: who, what, when, where, why, and how.

Now, jot down questions that start with each of those terms. Maybe it’s, “Who will host our webinar?” or “Who is the intended audience for this webinar?” Think of as many questions – both obvious and non-obvious – for each term as possible.

Starbursting enables you and your team to explore all possibilities and thoroughly think through all elements of an idea or project.

Analytical brainstorming techniques

1. customer journey mapping.

How it works : This technique helps you visualize how customers experience your product or service, as well as how they feel along the way.

What does this have to do with brainstorming? Well, sometimes all you need is to get outside of your own head and explore different perspectives on a problem or question. 

Customer journey mapping puts you in the shoes of your customer so that you can potentially identify solutions or ideas that you wouldn’t have thought of on your own. There’s a detailed breakdown of how to use customer journey mapping in this playbook . 

2. Dependency mapping

You can do this: With a team

What you’ll need :

• Large display screen
• Whiteboard or shared digital document

How it works : Brainstorming doesn’t have to be all about coming up with innovative new ideas. It can be just as helpful for proactively addressing any project problems before they throw you off track.

That’s where dependency mapping comes into play. It helps you spot any potential sticking points and manage them ahead of time. Through dependency mapping, you and your team will identify:

• Systems affected : What teams and processes will your work affect and how?
• Risks and mitigations : What are the worst fears about this project? To what degree will each influence the project?

Once that’s done, you and the team should look back at the risks and dependencies you’ve identified, and come up with a plan for managing them all. Make sure to name a stakeholder for each, so you know who should be actively managing each risk throughout the project.

Want to learn more? A full description of how to use dependency mapping can be found in this playbook.

3. Premortem

• Whiteboard or butcher’s paper

How it works : A premortem is all about picturing the glass half full – and then the glass half empty. You’ll divide your team into two groups: the failure team and the success team. 

The failure team will brainstorm all of the potential reasons your project could take a major nosedive, while the success team thinks about all of the ways your project could be worthy of your best victory dance. From there, you’ll cross-examine those hypothetical successes and pitfalls and narrow them down to the top three risks and opportunities.

That gives you a chance to see into the future and steer clear of any roadblocks. Learn more about how to conduct a premortem in this playbook.

4. S.W.O.T. Analysis

You can do this: Alone or with a team

How it works : S.W.O.T. stands for strengths, weaknesses, opportunities, and threats, and those four things are exactly what you’ll be identifying to better plan your project. 

On a piece of paper, label four columns with S, W, O, and T (one for each letter of the acronym) and then begin jotting things down within each column. 

As just one of many brainstorming examples, maybe that new app idea will separate you from your competitors (strength) and could be promoted at your upcoming user conference (opportunity). However, you haven’t seen huge demand for that type of app yet (weakness) and more and more of your competitors are moving toward a similar product (threat). 

S.W.O.T. analysis helps you thoroughly think through that product, anticipate any potential problems, and really get it into tip-top shape before pitching it elsewhere. Here’s more information about how to turn your S.W.O.T. findings into actionable strategies.

Creative and game-like brainstorming techniques

While brainstorming is an organized effort to get your team coloring outside the lines, it should also be a good time. Throw in a couple of creative techniques to gamify the process a little bit. Here are a few ideas.

1. Disruptive brainstorming

• Disrupt cards

How it works : Disruptive brainstorming is a great tool for generating as many ideas as possible and then finding the best ones within a certain set of constraints.

There’s quite a bit to it (and you can get the full rundown in this playbook ), but the gist is that you should have your team break into groups, and have each group brainstorm as many ideas within a theme as possible. For example, how can we increase signups to our newsletter list? Groups will write their ideas on sticky notes and hang them on their whiteboard.

Then, each person walks around the room, going to each group’s board and removing the ideas they don’t support. They’ll throw these ideas to the floor – literally. 

From there, you’ll move into disruptive brainstorm loops that last 10 minutes each. You’ll add new disrupt cards , move team members between different groups, and come up with as many ideas as possible within the constraints dictated by the disrupt card. For instance, if you pull the “limited access” disrupt card (which pushes the idea that people love exclusivity), how can you make your newsletter more selective? Should it be a paid membership? Should it offer discounts or content that nobody else gets? 

After doing that, you weed through all of the ideas again. It’s fun, it’s team-focused, and it gets people moving around, so they aren’t falling asleep at the conference room table.

How it works : One of the characteristics of brainstorming is that it gives you a chance to think beyond limitations and come up with your most dream-worthy solutions to problems – you know, if resources and budget weren’t an issue.

That’s what the wishing technique is all about: reaching for the stars. For example, if you’re planning your annual client lunch, what’s your dream venue? (top of the Empire State Building) Who would you love to have speak? (Michelle Obama) What would you serve as the meal? (Kobe beef steak) Go ahead and dream big. 

When you all have your wishes, share them with the group and talk about how your ideas might not be that far-fetched. How could you actually make them a reality? You might be surprised by what you come up with.

3. Forced connections

• Random objects

How it works : Sometimes you just need to get your team’s neurons firing – even if it has nothing to do with your end goal or project.

Try this: bring a bag of random objects to your next brainstorming session. Pull out two or more items and challenge the team to come up with all the ways those things could be related to each other.

It may not have anything to do with, well, anything. But, figuring out how an umbrella could possibly be related to catnip is bound to awaken your team’s inventive side.

4. Team brainwriting

How it works: You can think of this brainstorming technique sort of like a big game of Telephone. Each team member writes a few ideas on a piece of paper.

Pass those papers around and have each person add their own ideas, using the original idea as their inspiration. Once each slip of paper has gone around once, it’s time to discuss.

Not only is it fun to see what everybody comes up with and how ideas build upon each other, but this type of brainstorming format gives everyone a chance to actively participate – whether they’re introverts or extroverts.

5. Role playing

• Bag or a hat
• Slips of paper

How it works : It’s human nature to get stuck in our own perspectives, but role playing can help you think about things in new ways by putting yourself in someone else’s shoes.

Bring a hat or bag filled with slips of paper into your next brainstorming session. On each slip, write somebody’s name. It could be the names of customers, board members, celebrities, historical figures, etc.

Have people pull out a slip of paper one at a time and try to come up with ideas as if you’re the person named on the paper. How would Abraham Lincoln increase paid app downloads? What about Oprah? It’s a great way to step away from your own biases and shake things up!

6. “What if” brainstorming

• A vivid imagination

How it works: Sometimes you just need a breather, a moment to think about a situation in an entirely different way. 

That’s when it’s time to ask a lot of hypothetical questions in the form of “what if?” For example, what if the problem were worse? Or, what if it was happening to a different team? Or at a totally different time? What if it wasn’t happening at all?

Having an open conversation about these sorts of questions can encourage some serious out-of-the-box solutions and keep your team from getting too stuck in their own opinions. 

7. Improv games

• Depends on your chosen game

How it works: Maybe you just need to get your team’s brains warmed up, ready to work, and used to thinking on their feet. Improv games are a lighthearted and often hilarious way to get your team to open up. 

Try these ideas: Tell a story a word at a time by going around in a circle. Or play “family portrait” where groups have 10 seconds to pose for a family portrait based on a prompt, for example, “like a family of gymnasts” or something equally silly. Or assign people characters to act out a scene and then require them to switch characters whenever someone yells, “Switch!” 

Check out more improv games to try out with your team. 

Even something as simple as having team members start your session with an embarrassing story can put your team in the right headspace to start openly sharing some fresh ideas. 

Brainstorming techniques to focus and refine your ideas

Your brainstorming session was a smash hit, and now you have billions of ideas that you want to pursue. That’s awesome! But also too much of a good thing. It might be worth it to pull your team together one more time to refine some of those suggestions and zero in on your best bets. Try these approaches.

1. Elevator pitch

• Whiteboard or blank wall

How it works: You’ve settled on one idea that you love from your brainstorming session. But now you’re facing another hurdle: getting buy-in from other departments or stakeholders.

Don’t go sharing your idea until you and your team have worked through this elevator pitch exercise. Have the team create a bunch of different two- to three-line statements that really sell your idea and then vote on the best one. Find more details about how to run an elevator pitch session in this playbook . 

After you’re done, you should have zoned in on the best aspects and top benefits of your idea.

2. Sparring

• Print-outs of your ideas or work
• Pens or markers

How it works: Maybe you’re stuck between several ideas or are unsure about which one you can actually get done. Sparring is a useful way to get peer feedback and land on the winning idea.

Sparring is more about bettering ideas than coming up with them. Share the work or ideas you need feedback on and then invite team members to smash it: mark it up, pose questions, and offer criticisms, etc.

Resist the urge to fix the work or ideas right now. This is simply all about raising questions and collecting valuable feedback. Intrigued? See if sparring can help flush out your ideas in this playbook.

3. S.C.A.M.P.E.R.

How it works : S.C.A.M.P.E.R stands for substitute, combine, adapt, modify, eliminate, and reverse, and you follow each letter of the acronym to really noodle on your ideas. 

For example, what would happen to the project if we substituted this for that? Or, what would happen if we eliminated this whole feature? 

This will help you think through all aspects of your idea and make sure that you truly are on the right path.

• Laptop or pencils and paper
• DACI framework template  

How it works: You have an idea or a solution, but you’re feeling stuck about how to move forward. What happens now?

DACI streamlines decision-making, so you always know how much say people have and who has to sign off on the end result. Using this system, you assign the driver, approver, contributors, and informed to make roles and responsibilities clear.

Learn more about the DACI framework in this playbook. 

5. Problem framing

How it works : Unlike the others, this technique is best used ahead of your brainstorming session so that you can set your team up for success.

Problem-framing challenges you to pinpoint the core problem that you’re solving for (for example, improving collaboration between your marketing and sales teams) and then draft a problem statement. That way, you can come prepared with brainstorming questions that make your goal clear – without boxing people in.

Check out this playbook see how you can use problem framing to your advantage.

Here come the lightbulb moments…

There are tons of advantages of brainstorming – as long as you do it right. Remember that a meeting of the minds won’t do you much good if you aren’t prepared to lead the discussion with some thoughtful exercises, tools, and prompts.

So, the next time you’re feeling stumped about how to brainstorm effectively, return to this guide to pull out some activities that will help your team come up with their best ideas and have a great time doing it.

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What is brainstorming?

Table of contents

Definition of brainstorming.

Brainstorming is a creative thinking technique for coming up with new ideas and solving problems. Teams use this ideation method to encourage new ways of thinking and collectively generate solutions. Brainstorming encourages free thinking and allows for all ideas to be voiced without judgment, fostering an open and innovative environment. This process typically involves a group of people, although it can be done individually as well.

This guide will help you get the most out of every creative session. When you're ready to start your next free thinking exercise, jump into Miro’s brainstorming tool to generate ideas and turn them into action.

What is the main purpose of brainstorming?

The primary purpose of a brainstorming session is to generate and document many ideas, no matter how “out there” they might seem. Through this lateral thinking process, inventive ideas are suggested, which sparks creative solutions. By encouraging everyone to think more freely and not be afraid to share their ideas, teams can build on each other’s thoughts to find the best possible solution to a problem. Brainstorming usually takes place in a group setting where people get together to creatively solve problems and come up with ideas. However, it’s also useful for individuals who need to explore novel solutions to a problem. Sitting down by yourself and writing down solutions to potential problems is a great way to brainstorm individually. Focusing your mind on a defined problem allows you to think of many creative ways to get to an answer. While brainstorming normally allows for free-form methods of thinking and doesn’t require many rules, the best results usually stem from controlled sessions. Posing questions and role-playing different scenarios during the brainstorming session is a smart way to pull out unusual ideas and never-before-thought-of solutions.

Benefits of brainstorming

Why is brainstorming such a popular approach to solving problems and generating ideas? Here are some of its many advantages:

Encourages creativity

Brainstorming sessions are meant to be free of judgment. Everyone involved is meant to feel safe and confident enough to speak their minds. There will be some good and some bad ideas, but this doesn’t matter as long as the final outcome is one that can solve the problem. This kind of free-thinking environment, along with a few essential brainstorming rules, encourage creativity in the workplace.

Fosters collaboration and team building

Brainstorming is not only good for problem-solving. It also allows employees and team members to understand how the people around them think. It helps the team get to know each other’s strengths and weaknesses and helps build a more inclusive and close-knit workforce.

Generates innovative, revolutionary ideas

Brainstorming is the perfect mix between a free-thinking, creative environment and one that is governed by rules. Being faced with a defined problem or asking questions like “What do we do in X scenario?” forces everyone in the room to come up with ideas and solutions. No two people think alike. So, combining the good parts of everyone’s answers will result in holistic and revolutionary solutions.

Establishes different perspectives

One of the major benefits of brainstorming is that it allows and encourages all members of the session to freely propose ideas. This type of environment fosters courage in people who may not usually offer their perspective on a problem. Garnering a range of different perspectives can lead to a never-before-thought-of solution.

Introduces many ideas quickly

The beauty of brainstorming is that it encourages teams to come up with many ideas in a relatively short period of time. Ideas are thrown around, and every train of thought is documented. Different perspectives give different answers, and sifting through a few good answers in quick succession may lead to the perfect solution in no time.

Types of brainstorming techniques

There are plenty of creative brainstorming techniques to choose from. Here are some of the most popular ones:

Reverse brainstorming

In a typical brainstorming session, the group is asked to consider solutions to a problem. This means that they will spend time thinking about the outcome — the end goal — rather than the root of the problem — the starting point. Reverse brainstorming is simply the opposite: teams are asked to ideate on the problem instead of the solution. This type of brainstorming is done before the start of an important project, as it helps teams anticipate any future obstacles that might arise. To help frame this way of thinking, use a Reverse Brainstorming Template to get the team started.

Random word brainstorming

One of the main goals of a brainstorming session is to come up with new ideas. One of the best ways to do this is to say the first words that come to mind when a specific topic or subject is mentioned. Random word brainstorming allows for exactly that. The team is given a problem, and they need to shout out the first words that they think of, regardless of what they are. These words are then written down and later put into interesting combinations to see if they will lead to a usable solution. This brainstorming method is extremely fast and usually very efficient at solving a defined problem. The Random Words Brainstorming Template can help get you started.

The 5 Whys Method

Like the reverse brainstorming method, the 5 Whys method aims to look at the root causes of a problem to stop that same issue from arising again. This method attempts to curb the problem before it can reoccur by asking the question “why?” over and over until it can no longer be answered. Once you reach this stage, you have arrived at the root cause of the issue.

SCAMPER model

Developed by Bob Earle, an author of creativity books for kids, the SCAMPER model was originally a game aimed at imagination development in adolescents. It has, however, become popular in the corporate world as a means of improving and encouraging creativity in team members when dealing with complex, defined problems. Using this model, your team will view a problem through 7 filters: substitute, combine, adapt, modify, put to another use, eliminate, and reverse.

Rapid ideation

Rapid ideation brainstorming is almost the exact same thinking model as random word brainstorming. In this method, however, everyone writes down the solutions they are thinking of instead of shouting them out. This gives participants a bit more privacy with their immediate thoughts — possibly leading to even more creative and revolutionary outcomes.

Starbursting

Once again, brainstorming can change based on the team’s perspective and each session’s expected outcome. Starburst brainstorming focuses on getting the team to ask questions instead of coming up with answers.

How to hold a brainstorming workshop

Ready to harness the power of a well-run brainstorming session? Here’s a step-by-step guide on how to organize a successful brainstorming workshop:

1. Assign a facilitator

When done as a group, a brainstorming session needs to have boundaries. You need to choose someone who will facilitate the session and provide guidelines for the thinking exercises that the group will partake in. This is so the session doesn’t get too scattered and stays on the right track. The facilitator should pose questions and guide the group from start to finish.

2. Establish context and ensure group understanding

A brainstorming session cannot be properly carried out without context. The group must understand why they are meeting and what the end goal of the session is. Everyone should also understand the meaning of brainstorming and what to expect from the brainstorming process. The brainstorming method that will be used should also be established (see point 5) and explained at the outset.

3. Define an objective

While brainstorming is often looked at as a form of free-thinking creativity, it is best to try to stay within certain rules. It’s essential that you define a clear objective and use the session to reach your predetermined goal.

4. Set a time limit

Setting a defined time limit before the session starts is important to the success of your brainstorming session. No doubt your team could come up with countless ideas, but there has to be a limit on how long the session can run. Knowing that you need to solve a problem within one hour, for instance, will help the team focus on the job at hand and come up with ideas faster. It will also keep everyone thinking about the same problem.

5. Decide on the brainstorming technique

The brainstorming technique that will be used must be decided on before the session begins. The best way to do this is to look at the problem at hand. If you’re looking to prevent obstacles from arising in the future, try the “5 Whys” technique. If you’re looking to come up with new marketing ideas or get creative with workplace conflicts, try the rapid ideation technique.

6. Set some ground rules

As stated above, the best and most productive brainstorming sessions are those that allow for free thinking and creativity within preset boundaries. Brainstorming ground rules are essential to to the success of the session, as they keep everyone focused on the topic at hand and ensure that no one goes off track.

7. Capture all ideas

The entire point of a brainstorming session is to come up with as many ideas as possible, regardless of whether the standalone suggestion will lead to success. This means that you need to use the right tools to document the ideas being suggested. Miro has a host of idea-capturing tools, including a simple-to-use visual platform for remote brainstorming sessions and digital sticky notes .

8. Discuss and vote on ideas

After all the ideas have been captured, it’s time to discuss them. The team needs to be productive in choosing a creative idea that suits the problem, or they can try combining a few ideas to come up with a holistic solution. To make decisions as a group and come to an agreement, teams can use the dot voting method . This technique reveals group priorities and helps everyone reach a consensus on the direction to take.

9. Turn ideas into action

Once the final idea has been chosen, it’s time to create a plan of action and a deadline for the idea to be put in place. Transform your ideas into detailed, tangible steps with the Action Plan Template . This will help with coordination between team members and ensures that nothing is missed.

Tips for your brainstorming activities

While all brainstorming sessions look a little different, here are some best practices to get the most out of yours:

Record all ideas

If you want to have a successful and productive brainstorming session, it’s important that you capture every idea suggested, good and bad. An idea might seem silly when first brought up, but it might become an invaluable idea as the session moves on. Capture everything, and right at the end, work out which ideas best suit the problem.

Ensure that everyone’s ideas are heard

When brainstorming is done as a group activity, everyone needs to feel comfortable and confident to propose ideas. The best way to make sure the environment fosters these feelings is to make the session feel like a conversation, not a presentation. Create a safe and open environment that gives everyone equal opportunity to voice their opinions and ideas.

Focus on quantity

People often like to say, "Focus on quality, not quantity," but it’s the opposite when brainstorming. In a brainstorming session, you should focus on getting as many ideas on the board as possible, even if they're only one-word ideas. These can all be used to come to a holistic solution at the end of the session. Each suggestion could be invaluable if you're coming up with a combined idea.

Brainstorming should be a fun and creative endeavor. You shouldn’t be too rigid — though some ground rules are important. If your team has weekly brainstorming sessions, try new brainstorming techniques and activities each time you meet. This will keep your team members on their toes and help make them excited about the next meeting. It will also encourage out-of-the-box thinking, which is essential to any successful brainstorming session.

Avoid criticism

We’ll say it again: there are no bad ideas in a brainstorming session. This is the attitude that all team members must adopt when entering the session. No one should be criticized for the ideas that they propose. The best way to foster an environment that is devoid of criticism and encourages creativity is to maintain a relaxed approach. This will make everyone feel comfortable and happy to contribute their ideas.

Discover more

Guide to collaborative brainstorming

When to use brainstorming (and which techniques are best)

What is brainwriting?

What is reverse brainstorming?

How to conduct a brainstorming session

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All teams and organizations encounter challenges as they grow. There are problems that might occur for teams when it comes to miscommunication or resolving business-critical issues . You may face challenges around growth , design , user engagement, and even team culture and happiness. In short, problem-solving techniques should be part of every team’s skillset.

Problem-solving methods are primarily designed to help a group or team through a process of first identifying problems and challenges , ideating possible solutions , and then evaluating the most suitable .

Finding effective solutions to complex problems isn’t easy, but by using the right process and techniques, you can help your team be more efficient in the process.

So how do you develop strategies that are engaging, and empower your team to solve problems effectively?

In this blog post, we share a series of problem-solving tools you can use in your next workshop or team meeting. You’ll also find some tips for facilitating the process and how to enable others to solve complex problems.

Let’s get started! 

How do you identify problems?

How do you identify the right solution.

• Tips for more effective problem-solving

Complete problem-solving methods

• Problem-solving techniques to identify and analyze problems
• Problem-solving techniques for developing solutions

Problem-solving warm-up activities

Closing activities for a problem-solving process.

Before you can move towards finding the right solution for a given problem, you first need to identify and define the problem you wish to solve. 

Here, you want to clearly articulate what the problem is and allow your group to do the same. Remember that everyone in a group is likely to have differing perspectives and alignment is necessary in order to help the group move forward. 

Identifying a problem accurately also requires that all members of a group are able to contribute their views in an open and safe manner. It can be scary for people to stand up and contribute, especially if the problems or challenges are emotive or personal in nature. Be sure to try and create a psychologically safe space for these kinds of discussions.

Remember that problem analysis and further discussion are also important. Not taking the time to fully analyze and discuss a challenge can result in the development of solutions that are not fit for purpose or do not address the underlying issue.

Successfully identifying and then analyzing a problem means facilitating a group through activities designed to help them clearly and honestly articulate their thoughts and produce usable insight.

With this data, you might then produce a problem statement that clearly describes the problem you wish to be addressed and also state the goal of any process you undertake to tackle this issue.  

Finding solutions is the end goal of any process. Complex organizational challenges can only be solved with an appropriate solution but discovering them requires using the right problem-solving tool.

After you’ve explored a problem and discussed ideas, you need to help a team discuss and choose the right solution. Consensus tools and methods such as those below help a group explore possible solutions before then voting for the best. They’re a great way to tap into the collective intelligence of the group for great results!

Remember that the process is often iterative. Great problem solvers often roadtest a viable solution in a measured way to see what works too. While you might not get the right solution on your first try, the methods below help teams land on the most likely to succeed solution while also holding space for improvement.

Every effective problem solving process begins with an agenda . A well-structured workshop is one of the best methods for successfully guiding a group from exploring a problem to implementing a solution.

In SessionLab, it’s easy to go from an idea to a complete agenda . Start by dragging and dropping your core problem solving activities into place . Add timings, breaks and necessary materials before sharing your agenda with your colleagues.

The resulting agenda will be your guide to an effective and productive problem solving session that will also help you stay organized on the day!

Tips for more effective problem solving

Problem-solving activities are only one part of the puzzle. While a great method can help unlock your team’s ability to solve problems, without a thoughtful approach and strong facilitation the solutions may not be fit for purpose.

Let’s take a look at some problem-solving tips you can apply to any process to help it be a success!

Clearly define the problem

Jumping straight to solutions can be tempting, though without first clearly articulating a problem, the solution might not be the right one. Many of the problem-solving activities below include sections where the problem is explored and clearly defined before moving on.

This is a vital part of the problem-solving process and taking the time to fully define an issue can save time and effort later. A clear definition helps identify irrelevant information and it also ensures that your team sets off on the right track.

Don’t jump to conclusions

It’s easy for groups to exhibit cognitive bias or have preconceived ideas about both problems and potential solutions. Be sure to back up any problem statements or potential solutions with facts, research, and adequate forethought.

The best techniques ask participants to be methodical and challenge preconceived notions. Make sure you give the group enough time and space to collect relevant information and consider the problem in a new way. By approaching the process with a clear, rational mindset, you’ll often find that better solutions are more forthcoming.  

Try different approaches  

Problems come in all shapes and sizes and so too should the methods you use to solve them. If you find that one approach isn’t yielding results and your team isn’t finding different solutions, try mixing it up. You’ll be surprised at how using a new creative activity can unblock your team and generate great solutions.

Don’t take it personally 

Depending on the nature of your team or organizational problems, it’s easy for conversations to get heated. While it’s good for participants to be engaged in the discussions, ensure that emotions don’t run too high and that blame isn’t thrown around while finding solutions.

You’re all in it together, and even if your team or area is seeing problems, that isn’t necessarily a disparagement of you personally. Using facilitation skills to manage group dynamics is one effective method of helping conversations be more constructive.

Get the right people in the room

Your problem-solving method is often only as effective as the group using it. Getting the right people on the job and managing the number of people present is important too!

If the group is too small, you may not get enough different perspectives to effectively solve a problem. If the group is too large, you can go round and round during the ideation stages.

Creating the right group makeup is also important in ensuring you have the necessary expertise and skillset to both identify and follow up on potential solutions. Carefully consider who to include at each stage to help ensure your problem-solving method is followed and positioned for success.

Document everything

The best solutions can take refinement, iteration, and reflection to come out. Get into a habit of documenting your process in order to keep all the learnings from the session and to allow ideas to mature and develop. Many of the methods below involve the creation of documents or shared resources. Be sure to keep and share these so everyone can benefit from the work done!

Bring a facilitator 

Facilitation is all about making group processes easier. With a subject as potentially emotive and important as problem-solving, having an impartial third party in the form of a facilitator can make all the difference in finding great solutions and keeping the process moving. Consider bringing a facilitator to your problem-solving session to get better results and generate meaningful solutions!

Develop your problem-solving skills

It takes time and practice to be an effective problem solver. While some roles or participants might more naturally gravitate towards problem-solving, it can take development and planning to help everyone create better solutions.

You might develop a training program, run a problem-solving workshop or simply ask your team to practice using the techniques below. Check out our post on problem-solving skills to see how you and your group can develop the right mental process and be more resilient to issues too!

Design a great agenda

Workshops are a great format for solving problems. With the right approach, you can focus a group and help them find the solutions to their own problems. But designing a process can be time-consuming and finding the right activities can be difficult.

Check out our workshop planning guide to level-up your agenda design and start running more effective workshops. Need inspiration? Check out templates designed by expert facilitators to help you kickstart your process!

In this section, we’ll look at in-depth problem-solving methods that provide a complete end-to-end process for developing effective solutions. These will help guide your team from the discovery and definition of a problem through to delivering the right solution.

If you’re looking for an all-encompassing method or problem-solving model, these processes are a great place to start. They’ll ask your team to challenge preconceived ideas and adopt a mindset for solving problems more effectively.

• Six Thinking Hats
• Lightning Decision Jam
• Problem Definition Process
• Discovery & Action Dialogue

Design Sprint 2.0

• Open Space Technology

1. Six Thinking Hats

Individual approaches to solving a problem can be very different based on what team or role an individual holds. It can be easy for existing biases or perspectives to find their way into the mix, or for internal politics to direct a conversation.

Six Thinking Hats is a classic method for identifying the problems that need to be solved and enables your team to consider them from different angles, whether that is by focusing on facts and data, creative solutions, or by considering why a particular solution might not work.

Like all problem-solving frameworks, Six Thinking Hats is effective at helping teams remove roadblocks from a conversation or discussion and come to terms with all the aspects necessary to solve complex problems.

2. Lightning Decision Jam

Featured courtesy of Jonathan Courtney of AJ&Smart Berlin, Lightning Decision Jam is one of those strategies that should be in every facilitation toolbox. Exploring problems and finding solutions is often creative in nature, though as with any creative process, there is the potential to lose focus and get lost.

Unstructured discussions might get you there in the end, but it’s much more effective to use a method that creates a clear process and team focus.

In Lightning Decision Jam, participants are invited to begin by writing challenges, concerns, or mistakes on post-its without discussing them before then being invited by the moderator to present them to the group.

From there, the team vote on which problems to solve and are guided through steps that will allow them to reframe those problems, create solutions and then decide what to execute on. 

By deciding the problems that need to be solved as a team before moving on, this group process is great for ensuring the whole team is aligned and can take ownership over the next stages. 

Lightning Decision Jam (LDJ)   #action   #decision making   #problem solving   #issue analysis   #innovation   #design   #remote-friendly   The problem with anything that requires creative thinking is that it’s easy to get lost—lose focus and fall into the trap of having useless, open-ended, unstructured discussions. Here’s the most effective solution I’ve found: Replace all open, unstructured discussion with a clear process. What to use this exercise for: Anything which requires a group of people to make decisions, solve problems or discuss challenges. It’s always good to frame an LDJ session with a broad topic, here are some examples: The conversion flow of our checkout Our internal design process How we organise events Keeping up with our competition Improving sales flow

3. Problem Definition Process

While problems can be complex, the problem-solving methods you use to identify and solve those problems can often be simple in design. 

By taking the time to truly identify and define a problem before asking the group to reframe the challenge as an opportunity, this method is a great way to enable change.

Begin by identifying a focus question and exploring the ways in which it manifests before splitting into five teams who will each consider the problem using a different method: escape, reversal, exaggeration, distortion or wishful. Teams develop a problem objective and create ideas in line with their method before then feeding them back to the group.

This method is great for enabling in-depth discussions while also creating space for finding creative solutions too!

Problem Definition   #problem solving   #idea generation   #creativity   #online   #remote-friendly   A problem solving technique to define a problem, challenge or opportunity and to generate ideas.

4. The 5 Whys 

Sometimes, a group needs to go further with their strategies and analyze the root cause at the heart of organizational issues. An RCA or root cause analysis is the process of identifying what is at the heart of business problems or recurring challenges. 

The 5 Whys is a simple and effective method of helping a group go find the root cause of any problem or challenge and conduct analysis that will deliver results. 

By beginning with the creation of a problem statement and going through five stages to refine it, The 5 Whys provides everything you need to truly discover the cause of an issue.

The 5 Whys   #hyperisland   #innovation   This simple and powerful method is useful for getting to the core of a problem or challenge. As the title suggests, the group defines a problems, then asks the question “why” five times, often using the resulting explanation as a starting point for creative problem solving.

5. World Cafe

World Cafe is a simple but powerful facilitation technique to help bigger groups to focus their energy and attention on solving complex problems.

World Cafe enables this approach by creating a relaxed atmosphere where participants are able to self-organize and explore topics relevant and important to them which are themed around a central problem-solving purpose. Create the right atmosphere by modeling your space after a cafe and after guiding the group through the method, let them take the lead!

Making problem-solving a part of your organization’s culture in the long term can be a difficult undertaking. More approachable formats like World Cafe can be especially effective in bringing people unfamiliar with workshops into the fold. 

World Cafe   #hyperisland   #innovation   #issue analysis   World Café is a simple yet powerful method, originated by Juanita Brown, for enabling meaningful conversations driven completely by participants and the topics that are relevant and important to them. Facilitators create a cafe-style space and provide simple guidelines. Participants then self-organize and explore a set of relevant topics or questions for conversation.

6. Discovery & Action Dialogue (DAD)

One of the best approaches is to create a safe space for a group to share and discover practices and behaviors that can help them find their own solutions.

With DAD, you can help a group choose which problems they wish to solve and which approaches they will take to do so. It’s great at helping remove resistance to change and can help get buy-in at every level too!

This process of enabling frontline ownership is great in ensuring follow-through and is one of the methods you will want in your toolbox as a facilitator.

Discovery & Action Dialogue (DAD)   #idea generation   #liberating structures   #action   #issue analysis   #remote-friendly   DADs make it easy for a group or community to discover practices and behaviors that enable some individuals (without access to special resources and facing the same constraints) to find better solutions than their peers to common problems. These are called positive deviant (PD) behaviors and practices. DADs make it possible for people in the group, unit, or community to discover by themselves these PD practices. DADs also create favorable conditions for stimulating participants’ creativity in spaces where they can feel safe to invent new and more effective practices. Resistance to change evaporates as participants are unleashed to choose freely which practices they will adopt or try and which problems they will tackle. DADs make it possible to achieve frontline ownership of solutions.

7. Design Sprint 2.0

Want to see how a team can solve big problems and move forward with prototyping and testing solutions in a few days? The Design Sprint 2.0 template from Jake Knapp, author of Sprint, is a complete agenda for a with proven results.

Developing the right agenda can involve difficult but necessary planning. Ensuring all the correct steps are followed can also be stressful or time-consuming depending on your level of experience.

Use this complete 4-day workshop template if you are finding there is no obvious solution to your challenge and want to focus your team around a specific problem that might require a shortcut to launching a minimum viable product or waiting for the organization-wide implementation of a solution.

8. Open space technology

Open space technology- developed by Harrison Owen – creates a space where large groups are invited to take ownership of their problem solving and lead individual sessions. Open space technology is a great format when you have a great deal of expertise and insight in the room and want to allow for different takes and approaches on a particular theme or problem you need to be solved.

Start by bringing your participants together to align around a central theme and focus their efforts. Explain the ground rules to help guide the problem-solving process and then invite members to identify any issue connecting to the central theme that they are interested in and are prepared to take responsibility for.

Once participants have decided on their approach to the core theme, they write their issue on a piece of paper, announce it to the group, pick a session time and place, and post the paper on the wall. As the wall fills up with sessions, the group is then invited to join the sessions that interest them the most and which they can contribute to, then you’re ready to begin!

Everyone joins the problem-solving group they’ve signed up to, record the discussion and if appropriate, findings can then be shared with the rest of the group afterward.

Open Space Technology   #action plan   #idea generation   #problem solving   #issue analysis   #large group   #online   #remote-friendly   Open Space is a methodology for large groups to create their agenda discerning important topics for discussion, suitable for conferences, community gatherings and whole system facilitation

Techniques to identify and analyze problems

Using a problem-solving method to help a team identify and analyze a problem can be a quick and effective addition to any workshop or meeting.

While further actions are always necessary, you can generate momentum and alignment easily, and these activities are a great place to get started.

We’ve put together this list of techniques to help you and your team with problem identification, analysis, and discussion that sets the foundation for developing effective solutions.

Let’s take a look!

• The Creativity Dice
• Fishbone Analysis
• Problem Tree
• SWOT Analysis
• Agreement-Certainty Matrix
• The Journalistic Six
• LEGO Challenge
• What, So What, Now What?
• Journalists

Individual and group perspectives are incredibly important, but what happens if people are set in their minds and need a change of perspective in order to approach a problem more effectively?

Flip It is a method we love because it is both simple to understand and run, and allows groups to understand how their perspectives and biases are formed. 

Participants in Flip It are first invited to consider concerns, issues, or problems from a perspective of fear and write them on a flip chart. Then, the group is asked to consider those same issues from a perspective of hope and flip their understanding.  

No problem and solution is free from existing bias and by changing perspectives with Flip It, you can then develop a problem solving model quickly and effectively.

Flip It!   #gamestorming   #problem solving   #action   Often, a change in a problem or situation comes simply from a change in our perspectives. Flip It! is a quick game designed to show players that perspectives are made, not born.

10. The Creativity Dice

One of the most useful problem solving skills you can teach your team is of approaching challenges with creativity, flexibility, and openness. Games like The Creativity Dice allow teams to overcome the potential hurdle of too much linear thinking and approach the process with a sense of fun and speed. 

In The Creativity Dice, participants are organized around a topic and roll a dice to determine what they will work on for a period of 3 minutes at a time. They might roll a 3 and work on investigating factual information on the chosen topic. They might roll a 1 and work on identifying the specific goals, standards, or criteria for the session.

Encouraging rapid work and iteration while asking participants to be flexible are great skills to cultivate. Having a stage for idea incubation in this game is also important. Moments of pause can help ensure the ideas that are put forward are the most suitable. 

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

11. Fishbone Analysis

Organizational or team challenges are rarely simple, and it’s important to remember that one problem can be an indication of something that goes deeper and may require further consideration to be solved.

Fishbone Analysis helps groups to dig deeper and understand the origins of a problem. It’s a great example of a root cause analysis method that is simple for everyone on a team to get their head around. 

Participants in this activity are asked to annotate a diagram of a fish, first adding the problem or issue to be worked on at the head of a fish before then brainstorming the root causes of the problem and adding them as bones on the fish. 

Using abstractions such as a diagram of a fish can really help a team break out of their regular thinking and develop a creative approach.

Fishbone Analysis   #problem solving   ##root cause analysis   #decision making   #online facilitation   A process to help identify and understand the origins of problems, issues or observations.

12. Problem Tree 

Encouraging visual thinking can be an essential part of many strategies. By simply reframing and clarifying problems, a group can move towards developing a problem solving model that works for them. 

In Problem Tree, groups are asked to first brainstorm a list of problems – these can be design problems, team problems or larger business problems – and then organize them into a hierarchy. The hierarchy could be from most important to least important or abstract to practical, though the key thing with problem solving games that involve this aspect is that your group has some way of managing and sorting all the issues that are raised.

Once you have a list of problems that need to be solved and have organized them accordingly, you’re then well-positioned for the next problem solving steps.

Problem tree   #define intentions   #create   #design   #issue analysis   A problem tree is a tool to clarify the hierarchy of problems addressed by the team within a design project; it represents high level problems or related sublevel problems.

13. SWOT Analysis

Chances are you’ve heard of the SWOT Analysis before. This problem-solving method focuses on identifying strengths, weaknesses, opportunities, and threats is a tried and tested method for both individuals and teams.

Start by creating a desired end state or outcome and bare this in mind – any process solving model is made more effective by knowing what you are moving towards. Create a quadrant made up of the four categories of a SWOT analysis and ask participants to generate ideas based on each of those quadrants.

Once you have those ideas assembled in their quadrants, cluster them together based on their affinity with other ideas. These clusters are then used to facilitate group conversations and move things forward. 

SWOT analysis   #gamestorming   #problem solving   #action   #meeting facilitation   The SWOT Analysis is a long-standing technique of looking at what we have, with respect to the desired end state, as well as what we could improve on. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. When we understand those conditions, we can influence what comes next.

14. Agreement-Certainty Matrix

Not every problem-solving approach is right for every challenge, and deciding on the right method for the challenge at hand is a key part of being an effective team.

The Agreement Certainty matrix helps teams align on the nature of the challenges facing them. By sorting problems from simple to chaotic, your team can understand what methods are suitable for each problem and what they can do to ensure effective results. 

If you are already using Liberating Structures techniques as part of your problem-solving strategy, the Agreement-Certainty Matrix can be an invaluable addition to your process. We’ve found it particularly if you are having issues with recurring problems in your organization and want to go deeper in understanding the root cause. 

Agreement-Certainty Matrix   #issue analysis   #liberating structures   #problem solving   You can help individuals or groups avoid the frequent mistake of trying to solve a problem with methods that are not adapted to the nature of their challenge. The combination of two questions makes it possible to easily sort challenges into four categories: simple, complicated, complex , and chaotic .  A problem is simple when it can be solved reliably with practices that are easy to duplicate.  It is complicated when experts are required to devise a sophisticated solution that will yield the desired results predictably.  A problem is complex when there are several valid ways to proceed but outcomes are not predictable in detail.  Chaotic is when the context is too turbulent to identify a path forward.  A loose analogy may be used to describe these differences: simple is like following a recipe, complicated like sending a rocket to the moon, complex like raising a child, and chaotic is like the game “Pin the Tail on the Donkey.”  The Liberating Structures Matching Matrix in Chapter 5 can be used as the first step to clarify the nature of a challenge and avoid the mismatches between problems and solutions that are frequently at the root of chronic, recurring problems.

Organizing and charting a team’s progress can be important in ensuring its success. SQUID (Sequential Question and Insight Diagram) is a great model that allows a team to effectively switch between giving questions and answers and develop the skills they need to stay on track throughout the process. 

Begin with two different colored sticky notes – one for questions and one for answers – and with your central topic (the head of the squid) on the board. Ask the group to first come up with a series of questions connected to their best guess of how to approach the topic. Ask the group to come up with answers to those questions, fix them to the board and connect them with a line. After some discussion, go back to question mode by responding to the generated answers or other points on the board.

It’s rewarding to see a diagram grow throughout the exercise, and a completed SQUID can provide a visual resource for future effort and as an example for other teams.

SQUID   #gamestorming   #project planning   #issue analysis   #problem solving   When exploring an information space, it’s important for a group to know where they are at any given time. By using SQUID, a group charts out the territory as they go and can navigate accordingly. SQUID stands for Sequential Question and Insight Diagram.

16. Speed Boat

To continue with our nautical theme, Speed Boat is a short and sweet activity that can help a team quickly identify what employees, clients or service users might have a problem with and analyze what might be standing in the way of achieving a solution.

Methods that allow for a group to make observations, have insights and obtain those eureka moments quickly are invaluable when trying to solve complex problems.

In Speed Boat, the approach is to first consider what anchors and challenges might be holding an organization (or boat) back. Bonus points if you are able to identify any sharks in the water and develop ideas that can also deal with competitors!   

Speed Boat   #gamestorming   #problem solving   #action   Speedboat is a short and sweet way to identify what your employees or clients don’t like about your product/service or what’s standing in the way of a desired goal.

17. The Journalistic Six

Some of the most effective ways of solving problems is by encouraging teams to be more inclusive and diverse in their thinking.

Based on the six key questions journalism students are taught to answer in articles and news stories, The Journalistic Six helps create teams to see the whole picture. By using who, what, when, where, why, and how to facilitate the conversation and encourage creative thinking, your team can make sure that the problem identification and problem analysis stages of the are covered exhaustively and thoughtfully. Reporter’s notebook and dictaphone optional.

The Journalistic Six – Who What When Where Why How   #idea generation   #issue analysis   #problem solving   #online   #creative thinking   #remote-friendly   A questioning method for generating, explaining, investigating ideas.

18. LEGO Challenge

Now for an activity that is a little out of the (toy) box. LEGO Serious Play is a facilitation methodology that can be used to improve creative thinking and problem-solving skills. 

The LEGO Challenge includes giving each member of the team an assignment that is hidden from the rest of the group while they create a structure without speaking.

What the LEGO challenge brings to the table is a fun working example of working with stakeholders who might not be on the same page to solve problems. Also, it’s LEGO! Who doesn’t love LEGO! 

LEGO Challenge   #hyperisland   #team   A team-building activity in which groups must work together to build a structure out of LEGO, but each individual has a secret “assignment” which makes the collaborative process more challenging. It emphasizes group communication, leadership dynamics, conflict, cooperation, patience and problem solving strategy.

19. What, So What, Now What?

If not carefully managed, the problem identification and problem analysis stages of the problem-solving process can actually create more problems and misunderstandings.

The What, So What, Now What? problem-solving activity is designed to help collect insights and move forward while also eliminating the possibility of disagreement when it comes to identifying, clarifying, and analyzing organizational or work problems. 

Facilitation is all about bringing groups together so that might work on a shared goal and the best problem-solving strategies ensure that teams are aligned in purpose, if not initially in opinion or insight.

Throughout the three steps of this game, you give everyone on a team to reflect on a problem by asking what happened, why it is important, and what actions should then be taken. 

This can be a great activity for bringing our individual perceptions about a problem or challenge and contextualizing it in a larger group setting. This is one of the most important problem-solving skills you can bring to your organization.

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

20. Journalists  

Problem analysis can be one of the most important and decisive stages of all problem-solving tools. Sometimes, a team can become bogged down in the details and are unable to move forward.

Journalists is an activity that can avoid a group from getting stuck in the problem identification or problem analysis stages of the process.

In Journalists, the group is invited to draft the front page of a fictional newspaper and figure out what stories deserve to be on the cover and what headlines those stories will have. By reframing how your problems and challenges are approached, you can help a team move productively through the process and be better prepared for the steps to follow.

Journalists   #vision   #big picture   #issue analysis   #remote-friendly   This is an exercise to use when the group gets stuck in details and struggles to see the big picture. Also good for defining a vision.

Problem-solving techniques for developing solutions 

The success of any problem-solving process can be measured by the solutions it produces. After you’ve defined the issue, explored existing ideas, and ideated, it’s time to narrow down to the correct solution.

Use these problem-solving techniques when you want to help your team find consensus, compare possible solutions, and move towards taking action on a particular problem.

• Improved Solutions
• Four-Step Sketch
• 15% Solutions
• How-Now-Wow matrix
• Impact Effort Matrix

21. Mindspin  

Brainstorming is part of the bread and butter of the problem-solving process and all problem-solving strategies benefit from getting ideas out and challenging a team to generate solutions quickly. 

With Mindspin, participants are encouraged not only to generate ideas but to do so under time constraints and by slamming down cards and passing them on. By doing multiple rounds, your team can begin with a free generation of possible solutions before moving on to developing those solutions and encouraging further ideation. 

This is one of our favorite problem-solving activities and can be great for keeping the energy up throughout the workshop. Remember the importance of helping people become engaged in the process – energizing problem-solving techniques like Mindspin can help ensure your team stays engaged and happy, even when the problems they’re coming together to solve are complex. 

MindSpin   #teampedia   #idea generation   #problem solving   #action   A fast and loud method to enhance brainstorming within a team. Since this activity has more than round ideas that are repetitive can be ruled out leaving more creative and innovative answers to the challenge.

22. Improved Solutions

After a team has successfully identified a problem and come up with a few solutions, it can be tempting to call the work of the problem-solving process complete. That said, the first solution is not necessarily the best, and by including a further review and reflection activity into your problem-solving model, you can ensure your group reaches the best possible result. 

One of a number of problem-solving games from Thiagi Group, Improved Solutions helps you go the extra mile and develop suggested solutions with close consideration and peer review. By supporting the discussion of several problems at once and by shifting team roles throughout, this problem-solving technique is a dynamic way of finding the best solution. 

Improved Solutions   #creativity   #thiagi   #problem solving   #action   #team   You can improve any solution by objectively reviewing its strengths and weaknesses and making suitable adjustments. In this creativity framegame, you improve the solutions to several problems. To maintain objective detachment, you deal with a different problem during each of six rounds and assume different roles (problem owner, consultant, basher, booster, enhancer, and evaluator) during each round. At the conclusion of the activity, each player ends up with two solutions to her problem.

23. Four Step Sketch

Creative thinking and visual ideation does not need to be confined to the opening stages of your problem-solving strategies. Exercises that include sketching and prototyping on paper can be effective at the solution finding and development stage of the process, and can be great for keeping a team engaged. 

By going from simple notes to a crazy 8s round that involves rapidly sketching 8 variations on their ideas before then producing a final solution sketch, the group is able to iterate quickly and visually. Problem-solving techniques like Four-Step Sketch are great if you have a group of different thinkers and want to change things up from a more textual or discussion-based approach.

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

24. 15% Solutions

Some problems are simpler than others and with the right problem-solving activities, you can empower people to take immediate actions that can help create organizational change. 

Part of the liberating structures toolkit, 15% solutions is a problem-solving technique that focuses on finding and implementing solutions quickly. A process of iterating and making small changes quickly can help generate momentum and an appetite for solving complex problems.

Problem-solving strategies can live and die on whether people are onboard. Getting some quick wins is a great way of getting people behind the process.   

It can be extremely empowering for a team to realize that problem-solving techniques can be deployed quickly and easily and delineate between things they can positively impact and those things they cannot change. 

15% Solutions   #action   #liberating structures   #remote-friendly   You can reveal the actions, however small, that everyone can do immediately. At a minimum, these will create momentum, and that may make a BIG difference.  15% Solutions show that there is no reason to wait around, feel powerless, or fearful. They help people pick it up a level. They get individuals and the group to focus on what is within their discretion instead of what they cannot change.  With a very simple question, you can flip the conversation to what can be done and find solutions to big problems that are often distributed widely in places not known in advance. Shifting a few grains of sand may trigger a landslide and change the whole landscape.

25. How-Now-Wow Matrix

The problem-solving process is often creative, as complex problems usually require a change of thinking and creative response in order to find the best solutions. While it’s common for the first stages to encourage creative thinking, groups can often gravitate to familiar solutions when it comes to the end of the process. 

When selecting solutions, you don’t want to lose your creative energy! The How-Now-Wow Matrix from Gamestorming is a great problem-solving activity that enables a group to stay creative and think out of the box when it comes to selecting the right solution for a given problem.

Problem-solving techniques that encourage creative thinking and the ideation and selection of new solutions can be the most effective in organisational change. Give the How-Now-Wow Matrix a go, and not just for how pleasant it is to say out loud. 

How-Now-Wow Matrix   #gamestorming   #idea generation   #remote-friendly   When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’. The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.

26. Impact and Effort Matrix

All problem-solving techniques hope to not only find solutions to a given problem or challenge but to find the best solution. When it comes to finding a solution, groups are invited to put on their decision-making hats and really think about how a proposed idea would work in practice. 

The Impact and Effort Matrix is one of the problem-solving techniques that fall into this camp, empowering participants to first generate ideas and then categorize them into a 2×2 matrix based on impact and effort.

Activities that invite critical thinking while remaining simple are invaluable. Use the Impact and Effort Matrix to move from ideation and towards evaluating potential solutions before then committing to them. 

Impact and Effort Matrix   #gamestorming   #decision making   #action   #remote-friendly   In this decision-making exercise, possible actions are mapped based on two factors: effort required to implement and potential impact. Categorizing ideas along these lines is a useful technique in decision making, as it obliges contributors to balance and evaluate suggested actions before committing to them.

27. Dotmocracy

If you’ve followed each of the problem-solving steps with your group successfully, you should move towards the end of your process with heaps of possible solutions developed with a specific problem in mind. But how do you help a group go from ideation to putting a solution into action? 

Dotmocracy – or Dot Voting -is a tried and tested method of helping a team in the problem-solving process make decisions and put actions in place with a degree of oversight and consensus. 

One of the problem-solving techniques that should be in every facilitator’s toolbox, Dot Voting is fast and effective and can help identify the most popular and best solutions and help bring a group to a decision effectively. 

Dotmocracy   #action   #decision making   #group prioritization   #hyperisland   #remote-friendly   Dotmocracy is a simple method for group prioritization or decision-making. It is not an activity on its own, but a method to use in processes where prioritization or decision-making is the aim. The method supports a group to quickly see which options are most popular or relevant. The options or ideas are written on post-its and stuck up on a wall for the whole group to see. Each person votes for the options they think are the strongest, and that information is used to inform a decision.

All facilitators know that warm-ups and icebreakers are useful for any workshop or group process. Problem-solving workshops are no different.

Use these problem-solving techniques to warm up a group and prepare them for the rest of the process. Activating your group by tapping into some of the top problem-solving skills can be one of the best ways to see great outcomes from your session.

• Check-in/Check-out
• Doodling Together
• Show and Tell
• Constellations
• Draw a Tree

28. Check-in / Check-out

Solid processes are planned from beginning to end, and the best facilitators know that setting the tone and establishing a safe, open environment can be integral to a successful problem-solving process.

Check-in / Check-out is a great way to begin and/or bookend a problem-solving workshop. Checking in to a session emphasizes that everyone will be seen, heard, and expected to contribute. 

If you are running a series of meetings, setting a consistent pattern of checking in and checking out can really help your team get into a groove. We recommend this opening-closing activity for small to medium-sized groups though it can work with large groups if they’re disciplined!

Check-in / Check-out   #team   #opening   #closing   #hyperisland   #remote-friendly   Either checking-in or checking-out is a simple way for a team to open or close a process, symbolically and in a collaborative way. Checking-in/out invites each member in a group to be present, seen and heard, and to express a reflection or a feeling. Checking-in emphasizes presence, focus and group commitment; checking-out emphasizes reflection and symbolic closure.

29. Doodling Together  

Thinking creatively and not being afraid to make suggestions are important problem-solving skills for any group or team, and warming up by encouraging these behaviors is a great way to start. 

Doodling Together is one of our favorite creative ice breaker games – it’s quick, effective, and fun and can make all following problem-solving steps easier by encouraging a group to collaborate visually. By passing cards and adding additional items as they go, the workshop group gets into a groove of co-creation and idea development that is crucial to finding solutions to problems. 

Doodling Together   #collaboration   #creativity   #teamwork   #fun   #team   #visual methods   #energiser   #icebreaker   #remote-friendly   Create wild, weird and often funny postcards together & establish a group’s creative confidence.

30. Show and Tell

You might remember some version of Show and Tell from being a kid in school and it’s a great problem-solving activity to kick off a session.

Asking participants to prepare a little something before a workshop by bringing an object for show and tell can help them warm up before the session has even begun! Games that include a physical object can also help encourage early engagement before moving onto more big-picture thinking.

By asking your participants to tell stories about why they chose to bring a particular item to the group, you can help teams see things from new perspectives and see both differences and similarities in the way they approach a topic. Great groundwork for approaching a problem-solving process as a team! 

Show and Tell   #gamestorming   #action   #opening   #meeting facilitation   Show and Tell taps into the power of metaphors to reveal players’ underlying assumptions and associations around a topic The aim of the game is to get a deeper understanding of stakeholders’ perspectives on anything—a new project, an organizational restructuring, a shift in the company’s vision or team dynamic.

31. Constellations

Who doesn’t love stars? Constellations is a great warm-up activity for any workshop as it gets people up off their feet, energized, and ready to engage in new ways with established topics. It’s also great for showing existing beliefs, biases, and patterns that can come into play as part of your session.

Using warm-up games that help build trust and connection while also allowing for non-verbal responses can be great for easing people into the problem-solving process and encouraging engagement from everyone in the group. Constellations is great in large spaces that allow for movement and is definitely a practical exercise to allow the group to see patterns that are otherwise invisible. 

Constellations   #trust   #connection   #opening   #coaching   #patterns   #system   Individuals express their response to a statement or idea by standing closer or further from a central object. Used with teams to reveal system, hidden patterns, perspectives.

32. Draw a Tree

Problem-solving games that help raise group awareness through a central, unifying metaphor can be effective ways to warm-up a group in any problem-solving model.

Draw a Tree is a simple warm-up activity you can use in any group and which can provide a quick jolt of energy. Start by asking your participants to draw a tree in just 45 seconds – they can choose whether it will be abstract or realistic. 

Once the timer is up, ask the group how many people included the roots of the tree and use this as a means to discuss how we can ignore important parts of any system simply because they are not visible.

All problem-solving strategies are made more effective by thinking of problems critically and by exposing things that may not normally come to light. Warm-up games like Draw a Tree are great in that they quickly demonstrate some key problem-solving skills in an accessible and effective way.

Draw a Tree   #thiagi   #opening   #perspectives   #remote-friendly   With this game you can raise awarness about being more mindful, and aware of the environment we live in.

Each step of the problem-solving workshop benefits from an intelligent deployment of activities, games, and techniques. Bringing your session to an effective close helps ensure that solutions are followed through on and that you also celebrate what has been achieved.

Here are some problem-solving activities you can use to effectively close a workshop or meeting and ensure the great work you’ve done can continue afterward.

• One Breath Feedback
• Who What When Matrix
• Response Cards

How do I conclude a problem-solving process?

All good things must come to an end. With the bulk of the work done, it can be tempting to conclude your workshop swiftly and without a moment to debrief and align. This can be problematic in that it doesn’t allow your team to fully process the results or reflect on the process.

At the end of an effective session, your team will have gone through a process that, while productive, can be exhausting. It’s important to give your group a moment to take a breath, ensure that they are clear on future actions, and provide short feedback before leaving the space. 

The primary purpose of any problem-solving method is to generate solutions and then implement them. Be sure to take the opportunity to ensure everyone is aligned and ready to effectively implement the solutions you produced in the workshop.

Remember that every process can be improved and by giving a short moment to collect feedback in the session, you can further refine your problem-solving methods and see further success in the future too.

33. One Breath Feedback

Maintaining attention and focus during the closing stages of a problem-solving workshop can be tricky and so being concise when giving feedback can be important. It’s easy to incur “death by feedback” should some team members go on for too long sharing their perspectives in a quick feedback round. 

One Breath Feedback is a great closing activity for workshops. You give everyone an opportunity to provide feedback on what they’ve done but only in the space of a single breath. This keeps feedback short and to the point and means that everyone is encouraged to provide the most important piece of feedback to them. 

One breath feedback   #closing   #feedback   #action   This is a feedback round in just one breath that excels in maintaining attention: each participants is able to speak during just one breath … for most people that’s around 20 to 25 seconds … unless of course you’ve been a deep sea diver in which case you’ll be able to do it for longer.

34. Who What When Matrix 

Matrices feature as part of many effective problem-solving strategies and with good reason. They are easily recognizable, simple to use, and generate results.

The Who What When Matrix is a great tool to use when closing your problem-solving session by attributing a who, what and when to the actions and solutions you have decided upon. The resulting matrix is a simple, easy-to-follow way of ensuring your team can move forward. 

Great solutions can’t be enacted without action and ownership. Your problem-solving process should include a stage for allocating tasks to individuals or teams and creating a realistic timeframe for those solutions to be implemented or checked out. Use this method to keep the solution implementation process clear and simple for all involved. 

Who/What/When Matrix   #gamestorming   #action   #project planning   With Who/What/When matrix, you can connect people with clear actions they have defined and have committed to.

35. Response cards

Group discussion can comprise the bulk of most problem-solving activities and by the end of the process, you might find that your team is talked out! 

Providing a means for your team to give feedback with short written notes can ensure everyone is head and can contribute without the need to stand up and talk. Depending on the needs of the group, giving an alternative can help ensure everyone can contribute to your problem-solving model in the way that makes the most sense for them.

Response Cards is a great way to close a workshop if you are looking for a gentle warm-down and want to get some swift discussion around some of the feedback that is raised. 

Response Cards   #debriefing   #closing   #structured sharing   #questions and answers   #thiagi   #action   It can be hard to involve everyone during a closing of a session. Some might stay in the background or get unheard because of louder participants. However, with the use of Response Cards, everyone will be involved in providing feedback or clarify questions at the end of a session.

Save time and effort discovering the right solutions

A structured problem solving process is a surefire way of solving tough problems, discovering creative solutions and driving organizational change. But how can you design for successful outcomes?

With SessionLab, it’s easy to design engaging workshops that deliver results. Drag, drop and reorder blocks  to build your agenda. When you make changes or update your agenda, your session  timing   adjusts automatically , saving you time on manual adjustments.

Collaborating with stakeholders or clients? Share your agenda with a single click and collaborate in real-time. No more sending documents back and forth over email.

Explore  how to use SessionLab  to design effective problem solving workshops or  watch this five minute video  to see the planner in action!

Over to you

The problem-solving process can often be as complicated and multifaceted as the problems they are set-up to solve. With the right problem-solving techniques and a mix of creative exercises designed to guide discussion and generate purposeful ideas, we hope we’ve given you the tools to find the best solutions as simply and easily as possible.

Is there a problem-solving technique that you are missing here? Do you have a favorite activity or method you use when facilitating? Let us know in the comments below, we’d love to hear from you! 

thank you very much for these excellent techniques

Certainly wonderful article, very detailed. Shared!

Your list of techniques for problem solving can be helpfully extended by adding TRIZ to the list of techniques. TRIZ has 40 problem solving techniques derived from methods inventros and patent holders used to get new patents. About 10-12 are general approaches. many organization sponsor classes in TRIZ that are used to solve business problems or general organiztational problems. You can take a look at TRIZ and dwonload a free internet booklet to see if you feel it shound be included per your selection process.

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Using Brainstorming Tools for Effective Problem-Solving

• Introduction

Brainstorming is a powerful technique that can be used for problem-solving in various domains. By leveraging the collective intelligence and creativity of a group, or even as an individual, brainstorming can generate innovative ideas and solutions. In this article, we will delve into the what, why, who, when, where, and how of using a brainstorming tool for problem-solving. We will also provide detailed examples to illustrate each point.

What is a Brainstorming Tool?

Why use a brainstorming tool for problem-solving, who can benefit from using a brainstorming tool, when to use a brainstorming tool, where can a brainstorming tool be used, how to use a brainstorming tool.

A brainstorming tool is a software or online platform designed to facilitate the brainstorming process. It provides a structured environment for generating, organizing, and collaborating on ideas. These tools often offer features such as virtual whiteboards, live chat, voting systems, and idea categorization. They can be used by teams or individuals to engage in brainstorming sessions, regardless of physical location.

Example: One popular brainstorming tool is “Miro.” It allows users to create virtual boards, add sticky notes, visually organize ideas, and collaborate in real-time. It offers a wide range of templates and integrations, making it suitable for various problem-solving scenarios.

• Enhanced Collaboration : A brainstorming tool enables real-time collaboration among team members, even if they are geographically dispersed. This accessibility promotes diverse and inclusive participation, leading to a broader range of ideas.
• Structured Approach : Brainstorming tools provide a structured framework for ideation and problem-solving. They prompt participants to think critically, explore different perspectives, and contribute their insights. This helps to avoid idea duplication and encourages more targeted solutions.
• Efficient Idea Management : With a brainstorming tool, ideas can be captured, organized, and visually displayed in a central location. This makes it easier to manage and revisit generated ideas, ensuring that no valuable thoughts are lost or forgotten during the problem-solving process.

Example: Let’s say a team is tasked with finding innovative marketing strategies for a new product. By utilizing a brainstorming tool, team members can simultaneously contribute ideas, categorize them based on relevance (e.g., social media, traditional marketing), and easily refer back to previous suggestions.

• Teams : Brainstorming tools are ideal for collaborative problem-solving in team environments. They allow team members to work collectively, leveraging their diverse backgrounds, experiences, and perspectives.
• Individuals : Even as an individual, using a brainstorming tool can be highly beneficial. It provides a structured approach to organizing thoughts, exploring alternatives, and gaining clarity in problem-solving processes.
• Organizations : Companies of all sizes can benefit from implementing brainstorming tools in their problem-solving strategies. It fosters a culture of innovation , encourages employee engagement, and helps generate valuable solutions.

Example: A small startup with limited resources can greatly benefit from a brainstorming tool. It allows remote employees to contribute their ideas, ensuring that everyone has a voice in the problem-solving process.

• Idea Generation : When seeking a multitude of ideas to solve a problem or generate innovative concepts, a brainstorming tool can be utilized. It accelerates the ideation process, leveraging the collective intelligence of participants.
• Complex Problems : Brainstorming tools are particularly useful when facing complex or challenging problems that require diverse perspectives and creative thinking. They enable the exploration of unconventional solutions and breaking down complex issues into manageable ideas.
• Team Collaboration : When working with a team, especially one that is geographically dispersed, a brainstorming tool becomes indispensable. It breaks down barriers of space and time, allowing simultaneous collaboration regardless of physical location.

Example: A software development team encounters a critical bug that needs immediate resolution. By leveraging a brainstorming tool, team members remotely share possible solutions, provide feedback, and eventually come up with an effective fix.

• Workplace : Brainstorming tools find extensive utility in workplace environments. They enable collaboration among colleagues, encourage equal participation, and contribute to an innovative work culture.
• Educational Institutions : Brainstorming tools can be utilized in educational institutions to enhance critical thinking and problem-solving skills among students. It fosters an interactive learning environment and stimulates creativity.
• Community Groups : Brainstorming tools can benefit community groups, associations, or organizations. They serve as a virtual meeting space, allowing members to share ideas, develop plans, and address complex community issues collectively.

Example: A nonprofit organization planning an environmental campaign can utilize a brainstorming tool to facilitate idea sharing among its volunteers. This ensures that everyone’s suggestions are considered and leads to a more effective campaign strategy.

• Define the Problem : Clearly articulate the problem or challenge you wish to address. Provide background information, context, and objectives to ensure all participants have a common understanding.
• Set the Stage : Create a collaborative and inclusive environment. Establish guidelines, rules, and encourage participants to freely express their ideas without judgment or criticism.
• Generate Ideas : Utilize the brainstorming tool’s features (e.g., virtual whiteboards, sticky notes) to allow participants to contribute their ideas. Encourage both quantity and quality of ideas through timed sessions or open-ended discussions.
• Organize and Evaluate Ideas : Once ideas are generated, participants can collaboratively organize and categorize them. Use the brainstorming tool’s features (e.g., drag and drop, voting) to filter and prioritize ideas.
• Refine and Develop Solutions : Select the most promising ideas and explore them further. Develop actionable plans, refine concepts, and identify potential challenges and solutions.
• Conclusion : Summarize the generated ideas, the most promising solutions, and next steps. Document the brainstorming session for future reference, ensuring that valuable ideas are not lost.

Example: Imagine a team is asked to find cost-effective ways to improve customer satisfaction. By utilizing a brainstorming tool, team members can first define the problem, generate ideas around improving service quality, and later categorize these ideas into areas such as employee training, workflow optimization, or customer feedback channels.

Brainstorming tools have become invaluable assets for problem-solving in various contexts. Their ability to facilitate collaboration, provide a structured approach, and enhance idea management makes them essential for teams and individuals alike. By understanding the what, why, who, when, where, and how of using a brainstorming tool, you can leverage this powerful technique to drive innovation and find effective solutions to complex problems.

Remember, a well-executed brainstorming session supported by a reliable brainstorming tool can unleash immense creative potential and pave the way for successful problem-solving endeavors.

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Brainstorming

Generating many radical, creative ideas.

How often have you used brainstorming to solve a problem? Chances are, you've used it at least once, even if you didn't realize it.

For decades, people have used brainstorming to generate ideas, and to come up with creative solutions to problems. However, you need to use brainstorming correctly for it to be fully effective.

In this article, we'll look at what brainstorming is, why it's useful, and how to get the best from it.

Learn how to host a group brainstorming session with our video. Click here   to view the transcript.

What Is Brainstorming?

Madison Avenue advertising executive Alex Osborn developed the original approach and published it in his 1953 book, "Applied Imagination." [1]

Since then, researchers have made many improvements to his original technique. The approach described here takes this research into account, so it's subtly different from Osborn's approach. [2]

Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. This helps to get people unstuck by "jolting" them out of their normal ways of thinking.

Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas. You're trying to open up possibilities and break down incorrect assumptions about the problem's limits. Judgment and analysis at this stage stunts idea generation and limit creativity.

Evaluate ideas at the end of the session – this is the time to explore solutions further, using conventional approaches.

Why Use Brainstorming?

Conventional group problem solving can often be undermined by unhelpful group behavior   . And while it's important to start with a structured, analytical process when solving problems, this can lead a group to develop limited and unimaginative ideas.

By contrast, brainstorming provides a free and open environment that encourages everyone to participate. Quirky ideas are welcomed and built upon, and all participants are encouraged to contribute fully, helping them develop a rich array of creative solutions.

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When used during problem solving, brainstorming brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions to the problems that you face.

It can also help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an approach if they were involved in developing it. What's more, because brainstorming is fun, it helps team members bond, as they solve problems in a positive, rewarding environment.

While brainstorming can be effective, it's important to approach it with an open mind and a spirit of non-judgment. If you don't do this, people "clam up," the number and quality of ideas plummets, and morale can suffer.

How to Use the Tool

You often get the best results by combining individual and group brainstorming, which we explain below, and by managing the process according to the "rules" below. By doing this, you can get people to focus on the issue without interruption, you maximize the number of ideas that you can generate, and you get that great feeling of team bonding that comes with a well-run brainstorming session!

To run a group brainstorming session effectively, follow these steps.

Step 1: Prepare the Group

How much information or preparation does your team need in order to brainstorm solutions to your problem? Remember that prep is important, but too much can limit – or even destroy – the freewheeling nature of a brainstorming session.

First, choose an appropriate and comfortable meeting space. This can be in the office, or virtual. Consider what would work best for your team. Make sure you have the right resources beforehand; you can use virtual brainstorming tools like Miro or LucidSpark, and you'll need pens and Post-Its for an in-person session.

Now consider who will attend the meeting. A brainstorming session full of like-minded people   won't generate as many creative ideas as a diverse group   , so try to include people from a wide range of disciplines, and include people who have a variety of different thinking styles.

When everyone is gathered, appoint one person to record the ideas that come from the session. This person shouldn't necessarily be the team manager – it's hard to record and contribute at the same time. Post notes where everyone can see them, such as on flip charts or whiteboards; or use a computer with a data projector.

If people aren't used to working together, consider using an appropriate warm-up exercise, or an icebreaker   .

Step 2: Present the Problem

Clearly define the problem that you want to solve, and lay out any criteria that you must meet. Make it clear that that the meeting's objective is to generate as many ideas as possible.

Give people plenty of quiet time at the start of the session to generate as many of their own ideas as they can. Then, ask them to share or present their ideas, while giving everyone a fair opportunity to contribute.

Step 3: Guide the Discussion

Once everyone has shared their ideas, start a group discussion to develop other people's ideas, and use them to create new ideas. Building on others' ideas is one of the most valuable aspects of group brainstorming.

Encourage everyone to contribute and to develop ideas, including the quietest people, and discourage anyone from criticizing ideas.

As the group facilitator, you should share ideas if you have them, but spend your time and energy supporting your team and guiding the discussion. Stick to one conversation at a time, and refocus the group if people become sidetracked.

Although you're guiding the discussion, remember to let everyone have fun while brainstorming. Welcome creativity, and encourage your team to come up with as many ideas as possible, regardless of whether they're practical or impractical. Use thought experiments such as Provocation   or Random Input   to generate some unexpected ideas.

Don't follow one train of thought for too long. Make sure that you generate a good number of different ideas, and explore individual ideas in detail. If a team member needs to "tune out" to explore an idea alone, allow them the freedom to do this.

Also, if the brainstorming session is lengthy, take plenty of breaks so that people can continue to concentrate.

Individual Brainstorming

While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming. [3]

This can occur because groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in. Mostly, though, this happens because people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. This is called "blocking."

When you brainstorm on your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative. For example, you might find that an idea you'd hesitate to bring up in a group develops into something special when you explore it on your own.

However, you may not develop ideas as fully when you're on your own, because you don't have the wider experience of other group members to draw on.

To get the most out of your individual brainstorming session, choose a comfortable place to sit and think. Minimize distractions   so that you can focus on the problem at hand, and consider using Mind Maps   to arrange and develop ideas.

Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. Group brainstorming is often more effective for solving complex problems.

Group Brainstorming

Here, you can take advantage of the full experience and creativity of all team members. When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. You can develop ideas in greater depth with group brainstorming than you can with individual brainstorming.

Another advantage of group brainstorming is that it helps everyone feel that they've contributed to the solution, and it reminds people that others have creative ideas to offer. It's also fun, so it can be great for team building!

Group brainstorming can be risky for individuals. Unusual suggestions may appear to lack value at first sight – this is where you need to chair sessions tightly, so that the group doesn't crush these ideas and stifle creativity.

Where possible, participants should come from a wide range of disciplines. This cross-section of experience can make the session more creative. However, don't make the group too big: as with other types of teamwork, groups of five to seven people are usually most effective.

Other Brainstorming Techniques

If you're not getting enough good quality ideas, try using the approaches below to increase the number of ideas that you generate:

• The Stepladder Technique   – This improves the contribution of quieter group members by introducing one person at a time.
• Brainwriting   – This is a written approach that you can use to encourage all individuals to generate and develop ideas.
• Online Brainstorming (also known as Brain-netting)   – An electronic method of brainstorming, this uses a document stored on a central server, or on a Cloud-based system.
• Crawford's Slip Writing Approach   – You can use this approach to get plenty of ideas from all participants, and to get a view of each idea's popularity.

These techniques help you in specific situations:

• Reverse Brainstorming   – This is used to improve a product or service.
• Starbursting   – Starbursting helps you develop questions that you need to ask to evaluate a proposal.
• Charette Procedure   – This helps you brainstorm with large groups of people. (Conventional brainstorming becomes increasingly ineffective when more than 10 or 12 people are involved.)
• Round-Robin Brainstorming   – You can use this approach to get people to contribute ideas without being influenced by others.
• Rolestorming   – This technique encourages group members to take on other people's identities while brainstorming, thereby reducing their inhibitions.

The Next Step – Taking Action

After your individual or group brainstorming session, you'll have a lot of ideas. Although it might seem hard to sort through these ideas to find the best ones, analyzing these ideas is an important next step, and you can use several tools to do this.

Use Affinity Diagrams   to organize ideas and find common themes.

Decision Matrix Analysis   and Paired Comparison Analysis   will help you choose between different options. You can also use the Six Thinking Hats   technique to look at ideas from different perspectives; and the Modified Borda Count   and Multi-Voting   can help you choose between options as a team, particularly where the differences between options are quite subjective.

When managed well, brainstorming can help you generate radical solutions to problems. It can also encourage people to commit to solutions, because they have provided input and played a role in developing them.

The best approach combines individual and group brainstorming. During the process, there should be no criticism of ideas, and creativity should be encouraged.

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Comments (51)

• Over a month ago BillT wrote Hi Lungelo, Our Permissions Help Desk will be able to help you with any information you would like to have on the article, and citation information. Thank you for your interest. BillT Mind Tools Team
• Over a month ago Lungelo wrote When was this article written?
• Over a month ago Midgie wrote Hi adkikani, Thanks for your question. What I have recommended in the past is to use the same techniques you might use within a group. For example, the Crawford Slip Writing technique where you pass a piece of paper around and everyone add their ideas. You could do this yourself and simply take a break between writing the ideas, do something else and then come back to it to see if you have any more ideas to add. This would be a great question to ask in the Forums to see what other members might have to offer. Would you like to start a new thread and ask? Midgie Mind Tools Team

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How to Choose the Right Visual Collaboration Tool for Brainstorming and Problem Solving

Visual collaboration tools are essential for brainstorming and problem-solving sessions, for both in-person and remote teams. They provide a shared space where team members can generate and share ideas visually, using tools such as diagrams and sticky notes. This can help to improve communication and collaboration, and lead to more creative and innovative solutions.

The Importance of Visual Collaboration Tools in Brainstorming and Problem-Solving

The right visual collaboration tools can help you brainstorm and solve problems faster and more effectively. These tools empower teams to share insights, troubleshoot challenges, and cultivate innovative solutions with remarkable efficiency. Let’s see how you can benefit from visual collaboration tools in brainstorming and problem-solving:

• Clear Communication: Visuals simplify the communication of complex technical ideas better than text alone.
• Real-time Collaboration: These tools enable team members to work together in real time, regardless of their locations. Real-time collaboration is essential for geographically dispersed teams to troubleshoot problems collectively and ensure alignment.
• Stimulated Creativity and Innovation: Visual tools are great for sparking new technical ideas and creative solutions. When technical concepts are visually presented, team members often make insightful connections that might otherwise remain unnoticed.

Understanding Your Team’s Requirements

Choosing the right visual collaboration tool for brainstorming involves assessing various factors to ensure the tool aligns with the team’s needs. Here’s a straightforward approach:

• Team Size: Consider the size and composition of your team. Decide how many members will be actively using the tool during brainstorming sessions. This will help you identify tools that can accommodate your team’s size effectively.
• Collaboration Mode: Different tools offer varying degrees of support depending on whether your team primarily operates in a remote, in-person, or hybrid environment. For remote teams, prioritize tools that enable seamless online collaboration. For in-person or hybrid teams, consider tools that support physical and digital collaboration, such as digital whiteboards.
• Project Complexity: Analyze the complexity of the projects your team typically engages in during brainstorming sessions. Are they relatively straightforward or highly intricate? Complex projects may require tools with advanced features like data visualization and integration capabilities to handle technical aspects effectively.
• User Skill Level: Assess the technical proficiency of your team members. Some tools may have steeper learning curves than others. Opt for a tool that aligns with the skill level of your team to ensure a smooth onboarding process.
• Specific Use Cases: Identify the specific use cases your team intends to address with the tool. Are you primarily using it for mind mapping, flowcharting, diagramming, or other visualization purposes? Some tools excel in certain areas, so choose one that best suits your intended applications.
• Scalability: Consider whether your team anticipates growth in the future. Select a tool that can scale with your team’s evolving needs, accommodating additional users and projects without major disruptions.
• Integration Requirements: Take into account any existing software or tools your team uses for project management, documentation, or other purposes. Ensure that the visual collaboration tool integrates smoothly with these systems to maintain a cohesive workflow.
• User Feedback: Gather input from your team members on who will be using the tool. Understand their preferences, requirements, and any pain points they’ve experienced with previous tools. This first hand feedback can be very helpful in making an informed decision.
• Trial Period: Whenever possible, take advantage of trial periods or demos offered by visual collaboration tool providers. This hands-on experience will allow your team to assess the tool’s usability and compatibility with your specific requirements.

Key Features For Brainstorming & Problem Solving

Key features in a visual collaboration tool that is used for brainstorming and problem solving include functionalities that facilitate effective communication, idea generation, organization, and collaboration. Here are the essential features to look for:

• Real-Time Collaboration: The tool should support real-time collaboration, allowing team members to work on the same canvas simultaneously, regardless of their physical location. Real-time updates ensure that everyone is on the same page and can actively contribute during brainstorming sessions. With Creately, your team can collaborate in real-time, working together on the same digital canvas from anywhere. Creately’s live cursor tracking lets you see where others are working and comments make communication a breeze. For more information, see Real-time Collaboration .
• Customizable Canvases: The ability to create and customize canvases is important. It allows users to adapt the workspace to the specific needs of each brainstorming session, whether it’s creating mind maps, flowcharts, diagrams, or other visual representations. Creately provides a versatile platform where you can not only create but also customize your canvases using frames, tables, and an array of styling and formatting options to meet the specific requirements of your brainstorming sessions. For more information, see Diagramming .
• Templates for Brainstorming Techniques: Look for pre-designed templates that facilitate popular brainstorming techniques. These templates streamline the process and provide a structured starting point for brainstorming sessions. Creately offers a range of pre-designed templates that are tailored to popular brainstorming techniques like SCAMPER, Reverse-Brainstorming, Round Robin, Mind Mapping, Brainwriting 6-3-5, Six-Thinking Hats, and many more. To view all of Creately’s Brainstorming templates, see Creately Community . For additional information, see Working with Templates .
• Integration with Other Software: The tool should seamlessly integrate with other software and tools your team uses, such as project management platforms, document repositories, or productivity apps. Creately allows you to import data from CSV and Excel files, and to export your data visualizations in CSV and PDF formats.
• Data Visualization Capabilities: For problem-solving in data-rich environments, data visualization features are essential. This includes the ability to create charts, graphs, and other visual representations of data to identify trends, patterns, and insights. Creately offers an array of data visualization capabilities such as frames, context-aware shapes, and not to forget the shape data functionality that can be extended to create databases and access its information easily via its search and filter options. Here is a comparison of four popular visual collaboration tools:

Budget Considerations

The cost of a visual collaboration tool can vary depending on the features and number of users. It is important to set a budget before you start purchasing and to choose a tool that fits your needs and budget. Following table brings you a summary of the pricing models among four popular visual collaboration tools:

Creately’s Business plan offers a unique model that delivers an unlimited visual collaboration experience to users with no seat limits. With this plan, you can utilize nearly all of Creately’s capabilities, including creating unlimited workspaces and folders, importing an unlimited number of files and attachments, enabling guest and group sharing for workspaces and folders, customizing sharing controls for guest users, and more. For more information, see Creately Plans .

User Support and Ease of Use

When choosing a visual collaboration tool, it is important to consider the quality of user support and the ease of use of the tool. You want to choose a tool that is easy to learn and use, and that offers good customer support. Creately delivers 24x7 customer support and a comprehensive Resource Center that helps you learn and kickstart your journey on a visual collaboration tool to brainstorm and solve problems.

Selecting the right visual collaboration tool for brainstorming and problem-solving is paramount for enhancing teamwork and productivity. Visual collaboration tools like Creately offer a multitude of features that empower teams to communicate effectively, generate innovative ideas, and streamline complex processes.

Creately excels in real-time collaboration, providing live cursor tracking, spotlighting, and commenting, ensuring that team members can work together seamlessly, regardless of their physical location. Customizable canvases in Creately allow you to tailor your workspace precisely to your brainstorming needs, offering frames, tables, and extensive styling options. The availability of pre-designed templates, specifically designed for popular brainstorming techniques, simplifies the initiation of brainstorming sessions.

Moreover, Creately seamlessly integrates with other software, enabling a smooth workflow, and boasts powerful data visualization capabilities for data-rich problem-solving scenarios. While cost considerations are essential, Creately’s features are complemented by 24x7 customer support and an extensive Resource Center , ensuring that you have the support and resources needed to make the most of your visual collaboration journey.

In essence, the right visual collaboration tool, such as Creately, can transform your brainstorming and problem-solving efforts into efficient, creative, and innovative endeavors, ultimately driving your team toward successful outcomes.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

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Paramee is a technical writer who thrives in bridging the gap between complex technical subjects and accessible, engaging prose. Outside of her professional pursuits, she finds solace in the exploration of oceans and jungles.

Free Microsoft Word Brainstorming Templates

By Becky Simon | May 30, 2024

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We’ve compiled the most useful free brainstorming templates to improve the creativity, productivity, and efficiency of your team’s brainstorming sessions. You can also learn how to create a brainstorming template in Microsoft Word , and find additional related brainstorming templates . Included in this article, you’ll find the following:

Column and row brainstorming template

Mind map brainstorming template

Compare and contrast brainstorming diagram template

Microsoft Word Basic Brainstorming Template

Download the Basic Brainstorming Template for Microsoft Word

When to Use This Template: This template is ideal for business, project management, healthcare, and human resources professionals to brainstorm ideas for planning, problem solving, and more. Share this template with your team to help generate and organize ideas.

Notable Template Features: This printer-friendly format provides plenty of fields and space for handwritten brainstorming, with rows for each new idea. The template is arranged with five different spokes for different categories or themes, which you can fill in for your team.

Learn more about brainstorming solutions for your organization and best practices with our guide to discovering the best brainstorming approaches and techniques .

Microsoft Word Column and Row Brainstorming Template

Download the Column and Row Brainstorming Template for Microsoft Word

When to Use This Template: Project management, marketing, business strategy, and data analysis professionals can use this template to organize ideas in a structured matrix.

Notable Template Features: This template comes pre-built with subcategories, so you can structure your brainstorm thematically. Use this template matrix to generate ideas by answering relevant questions for each subcategory. This format makes it easier to see patterns and interactions when brainstorming ideas.

Check out this collection of free Google Docs brainstorming templates to help your organization generate ideas and promote collaboration.  

Microsoft Word Mind Map Brainstorming Template

Download the Mind Map Brainstorming Template for Microsoft Word

When to Use This Template: This template is ideal for brainstorming and visualizing ideas for marketing, project management, and business strategy professionals.

Notable Template Features: This template is structured as a mind map : a diagram where you can list ideas related to a central concept, and link related ideas with lines. The mind map structure makes it easy to visualize information and ideas nonlinearly. 

Check out this collection of free SWOT analysis templates for Microsoft Word to help your team identify favorable internal and external factors to achieve its objectives.

Microsoft Word Compare and Contrast Brainstorming Diagram Template

Compare and Contrast Brainstorming Diagram Template for Microsoft Word

When to Use This Template: Business analysis, marketing, and project management professionals can use this template to analyze the similarities and differences between two items or scenarios.

Notable Template Features: This template features a comparison chart, or Venn diagram, that you can use to visualize and simplify complex relationships among ideas. This alternative approach to brainstorming and presenting ideas allows you to compare options, so you can see the pros and cons, as well as overlapping consequences of each.

Check out this free fishbone diagram template to determine the root causes and show their relationships for a specific problem or effect.

Microsoft Word Word Association Brainstorming Template

Download the Word Association Brainstorming Template for Microsoft Word

When to Use This Template: This template is ideal for marketing, brand strategy and design, product development, and UX/UI design professionals to generate new, creative ideas by encouraging free association. Encourage team members to add ideas by free associating related words or concepts based around a single central idea. This approach jump-starts creativity without logical constraints that can sometimes limit the brainstorming process.

Notable Template Features: Use random words from one side of the template to brainstorm new ideas and perspectives that relate to the central topic on the other side. The template center is large enough to accommodate a large, in-depth main topic with several associations.

How to Create a Brainstorming Template in Microsoft Word

You can create a brainstorming template in Microsoft Word to structure your brainstorming session and generate ideas. Start by identifying the core problem or topic in the center of the template center, and add ideas to the text boxes that surround the main topic.  Download a basic brainstorming template to guide your brainstorming process. Follow these steps to have a successful session:

Define and Enter the Main Brainstorming Topic Define the problem or topic and enter it into the center box with the star.  

List New and Related Ideas in the Text Boxes Enter additional ideas from the brainstorm in the text boxes connected to the central problem or topic.  

Brainstorming Related Templates

Check out this list of problem-solving and strategic planning templates. Like brainstorming templates, these tools are designed to inform and improve decision-making processes.

Free Fishbone Diagram Templates

A fishbone diagram is a problem-solving tool that you can use to identify potential causes of a specific issue. Use this fishbone diagram template for Microsoft Excel to help your team identify and organize causes for an event.

Free SWOT Analysis Templates for Microsoft Word

  Use one of these SWOT templates for Microsoft Word to evaluate how strengths, weaknesses, opportunities, and threats can impact your organization.

Streamline the Brainstorming Process with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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A Better Framework for Solving Tough Problems

Start with trust and end with speed.

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When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved.

But Anne Morriss offers a different framework. In this episode, she outlines a five-step process for solving any problem and explains why starting with trust and ending with speed is so important for effective change leadership. As she says, “Let’s get into dialogue with the people who are also impacted by the problem before we start running down the path of solving it.”

Morriss is an entrepreneur and leadership coach. She’s also the coauthor of the book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems .

Key episode topics include: strategy, decision making and problem solving, strategy execution, managing people, collaboration and teams, trustworthiness, organizational culture, change leadership, problem solving, leadership.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the full HBR IdeaCast episode: How to Solve Tough Problems Better and Faster (2023)
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HANNAH BATES: Welcome to HBR On Strategy , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.

When it comes to solving complicated problems, many leaders only focus on the most apparent issues. Unfortunately that often leads to patchwork or partial solutions. But Anne Morriss offers a different framework that aims to truly tackle big problems by first leaning into trust and then focusing on speed.

Morriss is an entrepreneur and leadership coach. She’s also the co-author of the book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems . In this episode, she outlines a five-step process for solving any problem. Some, she says, can be solved in a week, while others take much longer. She also explains why starting with trust and ending with speed is so important for effective change leadership.

This episode originally aired on HBR IdeaCast in October 2023. Here it is.

CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch.

Problems can be intimidating. Sure, some problems are fun to dig into. You roll up your sleeves, you just take care of them; but others, well, they’re complicated. Sometimes it’s hard to wrap your brain around a problem, much less fix it.

And that’s especially true for leaders in organizations where problems are often layered and complex. They sometimes demand technical, financial, or interpersonal knowledge to fix. And whether it’s avoidance on the leaders’ part or just the perception that a problem is systemic or even intractable, problems find a way to endure, to keep going, to keep being a problem that everyone tries to work around or just puts up with.

But today’s guest says that just compounds it and makes the problem harder to fix. Instead, she says, speed and momentum are key to overcoming a problem.

Anne Morriss is an entrepreneur, leadership coach and founder of the Leadership Consortium and with Harvard Business School Professor Francis Frei, she wrote the new book, Move Fast and Fix Things: The Trusted Leaders Guide to Solving Hard Problems . Anne, welcome back to the show.

ANNE MORRISS: Curt, thank you so much for having me.

CURT NICKISCH: So, to generate momentum at an organization, you say that you really need speed and trust. We’ll get into those essential ingredients some more, but why are those two essential?

ANNE MORRISS: Yeah. Well, the essential pattern that we observed was that the most effective change leaders out there were building trust and speed, and it didn’t seem to be a well-known observation. We all know the phrase, “Move fast and break things,” but the people who were really getting it right were moving fast and fixing things, and that was really our jumping off point. So when we dug into the pattern, what we observed was they were building trust first and then speed. This foundation of trust was what allowed them to fix more things and break fewer.

CURT NICKISCH: Trust sounds like a slow thing, right? If you talk about building trust, that is something that takes interactions, it takes communication, it takes experiences. Does that run counter to the speed idea?

ANNE MORRISS: Yeah. Well, this issue of trust is something we’ve been looking at for over a decade. One of the headlines in our research is it’s actually something we’re building and rebuilding and breaking all the time. And so instead of being this precious, almost farbege egg, it’s this thing that is constantly in motion and this thing that we can really impact when we’re deliberate about our choices and have some self-awareness around where it’s breaking down and how it’s breaking down.

CURT NICKISCH: You said break trust in there, which is intriguing, right? That you may have to break trust to build trust. Can you explain that a little?

ANNE MORRISS:  Yeah, well, I’ll clarify. It’s not that you have to break it in order to build it. It’s just that we all do it some of the time. Most of us are trusted most of the time. Most of your listeners I imagine are trusted most of the time, but all of us have a pattern where we break trust or where we don’t build as much as could be possible.

CURT NICKISCH: I want to talk about speed, this other essential ingredient that’s so intriguing, right? Because you think about solving hard problems as something that just takes a lot of time and thinking and coordination and planning and designing. Explain what you mean by it? And also, just  how we maybe approach problems wrong by taking them on too slowly?

ANNE MORRISS: Well, Curt, no one has ever said to us, “I wish I had taken longer and done less.” We hear the opposite all the time, by the way. So what we really set out to do was to create a playbook that anyone can use to take less time to do more of the things that are going to make your teams and organizations stronger.

And the way we set up the book is okay, it’s really a five step process. Speed is the last step. It’s the payoff for the hard work you’re going to do to figure out your problem, build or rebuild trust, expand the team in thoughtful and strategic ways, and then tell a real and compelling story about the change you’re leading.

Only then do you get to go fast, but that’s an essential part of the process, and we find that either people under emphasize it or speed has gotten a bad name in this world of moving fast and breaking things. And part of our mission for sure was to rehabilitate speed’s reputation because it is an essential part of the change leader’s equation. It can be the difference between good intentions and getting anything done at all.

CURT NICKISCH: You know, the fact that nobody ever tells you, “I wish we had done less and taken more time.” I think we all feel that, right? Sometimes we do something and then realize, “Oh, that wasn’t that hard and why did it take me so long to do it? And I wish I’d done this a long time ago.” Is it ever possible to solve a problem too quickly?

ANNE MORRISS: Absolutely. And we see that all the time too. What we push people to do in those scenarios is really take a look at the underlying issue because in most cases, the solution is not to take your foot off the accelerator per se and slow down. The solution is to get into the underlying problem. So if it’s burnout or a strategic disconnect between what you’re building and the marketplace you’re serving, what we find is the anxiety that people attach to speed or the frustration people attach to speed is often misplaced.

CURT NICKISCH: What is a good timeline to think about solving a problem then? Because if we by default take too long or else jump ahead and we don’t fix it right, what’s a good target time to have in your mind for how long solving a problem should take?

ANNE MORRISS: Yeah. Well, we’re playful in the book and talking about the idea that many problems can be solved in a week. We set the book up five chapters. They’re titled Monday, Tuesday, Wednesday, Thursday, Friday, and we’re definitely having fun with that. And yet, if you count the hours in a week, there are a lot of them. Many of our problems, if you were to spend a focused 40 hours of effort on a problem, you’re going to get pretty far.

But our main message is, listen, of course it’s going to depend on the nature of the problem, and you’re going to take weeks and maybe even some cases months to get to the other side. What we don’t want you to do is take years, which tends to be our default timeline for solving hard problems.

CURT NICKISCH: So you say to start with identifying the problem that’s holding you back, seems kind of obvious. But where do companies go right and wrong with this first step of just identifying the problem that’s holding you back?

ANNE MORRISS: And our goal is that all of these are going to feel obvious in retrospect. The problem is we skip over a lot of these steps and this is why we wanted to underline them. So this one is really rooted in our observation and I think the pattern of our species that we tend to be overconfident in the quality of our thoughts, particularly when it comes to diagnosing problems.

And so we want to invite you to start in a very humble and curious place, which tends not to be our default mode when we’re showing up for work. We convince ourselves that we’re being paid for our judgment. That’s exactly what gets reinforced everywhere. And so we tend to counterintuitively, given what we just talked about, we tend to move too quickly through the diagnostic phase.

CURT NICKISCH: “I know what to do, that’s why you hired me.”

ANNE MORRISS: Exactly. “I know what to do. That’s why you hired me. I’ve seen this before. I have a plan. Follow me.” We get rewarded for the expression of confidence and clarity. And so what we’re inviting people to do here is actually pause and really lean into what are the root causes of the problem you’re seeing? What are some alternative explanations? Let’s get into dialogue with the people who are also impacted by the problem before we start running down the path of solving it.

CURT NICKISCH: So what do you recommend for this step, for getting to the root of the problem? What are questions you should ask? What’s the right thought process? What do you do on Monday of the week?

ANNE MORRISS: In our experience of doing this work, people tend to undervalue the power of conversation, particularly with other people in the organization. So we will often advocate putting together a team of problem solvers, make it a temporary team, really pull in people who have a particular perspective on the problem and create the space, make it as psychologically safe as you can for people to really, as Chris Argyris so beautifully articulated, discuss the undiscussable.

And so the conditions for that are going to look different in every organization depending on the problem, but if you can get a space where smart people who have direct experience of a problem are in a room and talking honestly with each other, you can make an extraordinary amount of progress, certainly in a day.

CURT NICKISCH: Yeah, that gets back to the trust piece.

ANNE MORRISS: Definitely.

CURT NICKISCH: How do you like to start that meeting, or how do you like to talk about it? I’m just curious what somebody on that team might hear in that meeting, just to get the sense that it’s psychologically safe, you can discuss the undiscussable and you’re also focusing on the identification part. What’s key to communicate there?

ANNE MORRISS: Yeah. Well, we sometimes encourage people to do a little bit of data gathering before those conversations. So the power of a quick anonymous survey around whatever problem you’re solving, but also be really thoughtful about the questions you’re going to ask in the moment. So a little bit of preparation can go a long way and a little bit of thoughtfulness about the power dynamic. So who’s going to walk in there with license to speak and who’s going to hold back? So being thoughtful about the agenda, about the questions you’re asking about the room, about the facilitation, and then courage is a very infectious emotion.

So if you can early on create the conditions for people to show up bravely in that conversation, then the chance that you’re going to get good information and that you’re going to walk out of that room with new insight in the problem that you didn’t have when you walked in is extraordinarily high.

CURT NICKISCH: Now, in those discussions, you may have people who have different perspectives on what the problem really is. They also bear different costs of addressing the problem or solving it. You talked about the power dynamic, but there’s also an unfairness dynamic of who’s going to actually have to do the work to take care of it, and I wonder how you create a culture in that meeting where it’s the most productive?

ANNE MORRISS: For sure, the burden of work is not going to be equitably distributed around the room. But I would say, Curt, the dynamic that we see most often is that people are deeply relieved that hard problems are being addressed. So it really can create, and more often than not in our experience, it does create this beautiful flywheel of action, creativity, optimism. Often when problems haven’t been addressed, there is a fair amount of anxiety in the organization, frustration, stagnation. And so credible movement towards action and progress is often the best antidote. So even if the plan isn’t super clear yet, if it’s credible, given who’s in the room and their decision rights and mandate, if there’s real momentum coming out of that to make progress, then that tends to be deeply energizing to people.

CURT NICKISCH: I wonder if there’s an organization that you’ve worked with that you could talk about how this rolled out and how this took shape?

ANNE MORRISS: When we started working with Uber, that was wrestling with some very public issues of culture and trust with a range of stakeholders internally, the organization, also external, that work really started with a campaign of listening and really trying to understand where trust was breaking down from the perspective of these stakeholders?

So whether it was female employees or regulators or riders who had safety concerns getting into the car with a stranger. This work, it starts with an honest internal dialogue, but often the problem has threads that go external. And so bringing that same commitment to curiosity and humility and dialogue to anyone who’s impacted by the problem is the fastest way to surface what’s really going on.

CURT NICKISCH: There’s a step in this process that you lay out and that’s communicating powerfully as a leader. So we’ve heard about listening and trust building, but now you’re talking about powerful communication. How do you do this and why is it maybe this step in the process rather than the first thing you do or the last thing you do?

ANNE MORRISS: So in our process, again, it’s the days of the week. On Monday you figured out the problem. Tuesday you really got into the sandbox in figuring out what a good enough plan is for building trust. Wednesday, step three, you made it better. You created an even better plan, bringing in new perspectives. Thursday, this fourth step is the day we’re saying you got to go get buy-in. You got to bring other people along. And again, this is a step where we see people often underinvest in the power and payoff of really executing it well.

CURT NICKISCH: How does that go wrong?

ANNE MORRISS: Yeah, people don’t know the why. Human behavior and the change in human behavior really depends on a strong why. It’s not just a selfish, “What’s in it for me?” Although that’s helpful, but where are we going? I may be invested in a status quo and I need to understand, okay, if you’re going to ask me to change, if you’re going to invite me into this uncomfortable place of doing things differently, why am I here? Help me understand it and articulate the way forward and language that not only I can understand, but also that’s going to be motivating to me.

CURT NICKISCH: And who on my team was part of this process and all that kind of stuff?

ANNE MORRISS: Oh, yeah. I may have some really important questions that may be in the way of my buy-in and commitment to this plan. So certainly creating a space where those questions can be addressed is essential. But what we found is that there is an architecture of a great change story, and it starts with honoring the past, honoring the starting place. Sometimes we’re so excited about the change and animated about the change that what has happened before or what is even happening in the present tense is low on our list of priorities.

Or we want to label it bad, because that’s the way we’ve thought about the change, but really pausing and honoring what came before you and all the reasonable decisions that led up to it, I think can be really helpful to getting people emotionally where you want them to be willing to be guided by you. Going back to Uber, when Dara Khosrowshahi came in.

CURT NICKISCH: This is the new CEO.

ANNE MORRISS: The new CEO.

CURT NICKISCH: Replaced Travis Kalanick, the founder and first CEO, yeah.

ANNE MORRISS: Yeah, and had his first all-hands meeting. One of his key messages, and this is a quote, was that he was going to retain the edge that had made Uber, “A force of nature.” And in that meeting, the crowd went wild because this is also a company that had been beaten up publicly for months and months and months, and it was a really powerful choice. And his predecessor, Travis was in the room, and he also honored Travis’ incredible work and investment in bringing the company to the place where it was.

And I would use words like grace to also describe those choices, but there’s also an incredible strategic value to naming the starting place for everybody in the room because in most cases, most people in that room played a role in getting to that starting place, and you’re acknowledging that.

CURT NICKISCH: You can call it grace. Somebody else might call it diplomatic or strategic. But yeah, I guess like it or not, it’s helpful to call out and honor the complexity of the way things have been done and also the change that’s happening.

ANNE MORRISS: Yeah, and the value. Sometimes honoring the past is also owning what didn’t work or what wasn’t working for stakeholders or segments of the employee team, and we see that around culture change. Sometimes you’ve got to acknowledge that it was not an equitable environment, but whatever the worker, everyone in that room is bringing that pass with them. So again, making it discussable and using it as the jumping off place is where we advise people to start.

Then you’ve earned the right to talk about the change mandate, which we suggest using clear and compelling language about the why. “This is what happened, this is where we are, this is the good and the bad of it, and here’s the case for change.”

And then the last part, which is to describe a rigorous and optimistic way forward. It’s a simple past, present, future arc, which will be familiar to human beings. We love stories as human beings. It’s among the most powerful currency we have to make sense of the world.

CURT NICKISCH: Yeah. Chronological is a pretty powerful order.

ANNE MORRISS: Right. But again, the change leaders we see really get it right, are investing an incredible amount of time into the storytelling part of their job. Ursula Burns, the Head of Xerox is famous for the months and years she spent on the road just telling the story of Xerox’s change, its pivot into services to everyone who would listen, and that was a huge part of her success.

CURT NICKISCH: So Friday or your fifth step, you end with empowering teams and removing roadblocks. That seems obvious, but it’s critical. Can you dig into that a little bit?

ANNE MORRISS: Yeah. Friday is the fun day. Friday’s the release of energy into the system. Again, you’ve now earned the right to go fast. You have a plan, you’re pretty confident it’s going to work. You’ve told the story of change the organization, and now you get to sprint. So this is about really executing with urgency, and it’s about a lot of the tactics of speed is where we focus in the book. So the tactics of empowerment, making tough strategic trade-offs so that your priorities are clear and clearly communicated, creating mechanisms to fast-track progress. At Etsy, CEO Josh Silverman, he labeled these projects ambulances. It’s an unfortunate metaphor, but it’s super memorable. These are the products that get to speed out in front of the other ones because the stakes are high and the clock is sticking.

CURT NICKISCH: You pull over and let it go by.

ANNE MORRISS: Yeah, exactly. And so we have to agree as an organization on how to do something like that. And so we see lots of great examples both in young organizations and big complex biotech companies with lots of regulatory guardrails have still found ways to do this gracefully.

And I think we end with this idea of conflict debt, which is a term we really love. Leanne Davey, who’s a team scholar and researcher, and anyone in a tech company will recognize the idea of tech debt, which is this weight the organization drags around until they resolve it. Conflict debt is a beautiful metaphor because it is this weight that we drag around and slows us down until we decide to clean it up and fix it. The organizations that are really getting speed right have figured out either formally or informally, how to create an environment where conflict and disagreements can be gracefully resolved.

CURT NICKISCH: Well, let’s talk about this speed more, right? Because I think this is one of those places that maybe people go wrong or take too long, and then you lose the awareness of the problem, you lose that urgency. And then that also just makes it less effective, right? It’s not just about getting the problem solved as quickly as possible. It’s also just speed in some ways helps solve the problem.

ANNE MORRISS: Oh, yeah. It really is the difference between imagining the change you want to lead and really being able to bring it to life. Speed is the thing that unlocks your ability to lead change. It needs a foundation, and that’s what Monday through Thursday is all about, steps one through four, but the finish line is executing with urgency, and it’s that urgency that releases the system’s energy, that communicates your priorities, that creates the conditions for your team to make progress.

CURT NICKISCH: Moving fast is something that entrepreneurs and tech companies certainly understand, but there’s also this awareness that with big companies, the bigger the organization, the harder it is to turn the aircraft carrier around, right? Is speed relative when you get at those levels, or do you think this is something that any company should be able to apply equally?

ANNE MORRISS: We think this applies to any company. The culture really lives at the level of team. So we believe you can make a tremendous amount of progress even within your circle of control as a team leader. I want to bring some humility to this and careful of words like universal, but we do think there’s some universal truths here around the value of speed, and then some of the byproducts like keeping fantastic people. Your best people want to solve problems, they want to execute, they want to make progress and speed, and the ability to do that is going to be a variable in their own equation of whether they stay or they go somewhere else where they can have an impact.

CURT NICKISCH: Right. They want to accomplish something before they go or before they retire or finish something out. And if you’re able to just bring more things on the horizon and have it not feel like it’s going to be another two years to do something meaningful.

ANNE MORRISS: People – I mean, they want to make stuff happen and they want to be around the energy and the vitality of making things happen, which again, is also a super infectious phenomenon. One of the most important jobs of a leader, we believe, is to set the metabolic pace of their teams and organizations. And so what we really dig into on Friday is, well, what does that look like to speed something up? What are the tactics of that?

CURT NICKISCH: I wonder if that universal truth, that a body in motion stays in motion applies to organizations, right? If an organization in motion stays in motion, there is something to that.

ANNE MORRISS: Absolutely.

CURT NICKISCH: Do you have a favorite client story to share, just where you saw speed just become a bit of a flywheel or just a positive reinforcement loop for more positive change at the organization?

ANNE MORRISS: Yeah. We work with a fair number of organizations that are on fire. We do a fair amount of firefighting, but we also less dramatically do a lot of fire prevention. So we’re brought into organizations that are working well and want to get better, looking out on the horizon. That work is super gratifying, and there is always a component of, well, how do we speed this up?

What I love about that work is there’s often already a high foundation of trust, and so it’s, well, how do we maintain that foundation but move this flywheel, as you said, even faster? And it’s really energizing because often there’s a lot of pent-up energy that… There’s a lot of loyalty to the organization, but often it’s also frustration and pent-up energy. And so when that gets released, when good people get the opportunity to sprint for the first time in a little while, it’s incredibly energizing, not just for us, but for the whole organization.

CURT NICKISCH: Anne, this is great. I think finding a way to solve problems better but also faster is going to be really helpful. So thanks for coming on the show to talk about it.

ANNE MORRISS:  Oh, Curt, it was such a pleasure. This is my favorite conversation. I’m delighted to have it anytime.

HANNAH BATES: That was entrepreneur, leadership coach, and author Anne Morriss – in conversation with Curt Nickisch on HBR IdeaCast.

We’ll be back next Wednesday with another hand-picked conversation about business strategy from Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review.

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This episode was produced by Mary Dooe, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. Special thanks to Rob Eckhardt, Maureen Hoch, Erica Truxler, Ramsey Khabbaz, Nicole Smith, Anne Bartholomew, and you – our listener. See you next week.

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