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Sample Business School Essays

Studying business is a great way to gain valuable working experience across many industries. As such, many students decide to further their education with a degree in business. To help set your business school application apart from the others, having a stellar application essay can help tremendously. Before writing your own essay make sure you explore our sample essays to gather a few ideas and thoughts on how you can make your essay unique and engaging.

This section contains five business essay samples:

Business School Essay Sample One

Business school essay sample two, business school essay sample three, business school essay sample four.

• Business School Essay Sample Five

Watching my brother transform from a man who had lost his ability to walk to a man who can play basketball with my father kindled my fascination of the physical therapy world. The Bureau of Labor Statistics anticipates the field of physical therapy to grow faster than average in the upcoming years. I hope to join this field during an exciting time of growth, furthering the rehabilitation of those who have been injured.

Following graduation from ABC Business School, I intend to serve a marketing team in a local physical therapy company, such as Ridgeview Physical Therapy. My short-term goal is to lead a team, furthering success in the Ridgeview area. Due to the popular physical therapy company thirty miles from Ridgeview, much of the local population is unaware of the quality services Ridgeview Physical Therapy has to offer. I hope to increase visits by 40 percent in the first 5 years of my employment. My long-term goal includes extending the company’s reach into surrounding cities, and eventually beyond national barriers, becoming a global marketing manager.

I expect to gain skills and experiences from ABC Business School that will propel my short and long-term goals. I hope to develop an experiential and diverse learning experience and have the opportunity to interact with different groups of people to learn from their business insights and endeavours. From ABC Business School, I seek the tools and resources needed to further engage in my marketing knowledge, perform professional strategic analyses, and re-evaluate my past work experiences. I look forward to taking courses from Professor Jim. W. Reid, who has published the research of the success of Matthews and Marketing in his book, “Matthews Commerce,” which has helped me continue my career this far. I also look forward to taking the unique classes taught by Professor Rachel E. Davis, introducing me to the physical therapy world and enriching my business skills in that area.

When my brother’s car accident in 2011 caused immobility in his left leg, he never thought he would be able to play his favorite sport again. David Andrews, a 1994 graduate from ABC Business School, ensured that that would not come to pass. I spoke with Andrews about his journey, and he told me that it was through the opportunities and education he received from the professors and students at ABC Business School that helped him open his own practice. I hope to follow in Andrews’s footsteps. With the passion I have for the success of Ridgeview Physical Therapy, and the determination I learned from watching my brother, all I need to complete my goals is the knowledge available to me through an MBA at ABC Business School. I look forward to completing my career aspirations using the tools received from ABC Business School to contribute to my professional career.

The world of physical therapy is growing, and with my skills in marketing, I hope to grow the local Ridgeview services across the globe.

In this essay, the applicant is assigned to answer the prompt in approximately 500 words. The admissions officer expects a clear and concise essay that does not veer off the question and exemplifies quality writing, grammar, and punctuation. In questions similar to these, the admissions officers are looking for: Student’s understanding and knowledge in answering questions: The writer explains his short and long-term career goals, referencing the future of the career (Bureau of Labor Statistics) and quantifying his goals (Increase by 40 percent within the first 5 years). A deeper look into who the applicant is: Writer shares personal information that also relates to answering the question (brother in physical therapy). Make sure that any personal information you share does not veer off of the question that needs to be answered. Proper research on the school to adequately answer the second question: Student mentions names of professors who have demonstrated help in the past (professor’s business research book) giving credibility to the student that he believes they will be able to help him in the future. Avoid flattery and only speak of the school in a way that shows proper research and answers the question presented.

Nancy, the CEO of Jasmine Publishing House, bought me a coffee and told me I should invest in warm gloves as we sat down at a corner diner for what would be a game-changing business meeting. As the leading publishing house in Europe, Nancy informed me that JPH was interested in closing a multi-million dollar deal with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience.

As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine.

I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week.

Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look.

We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this branding with the design team, ensuring that it was able to blend well with their ideas and insights based on the first meeting with Nancy. I led the operation of the first issue to be published via JPH, supervising 30 employees.

After the issue was published, our sales increased by 42 percent in the first week. After leading the Zoelle team to a business deal close and a fresh start, I learned that with the proper leadership, a staff of varied talents, insights and opinions can work closely together to produce a magazine that continues to increase its sells each issue. My initiative helped provide Zoelle with its largest new contract that year, a $2 million deal. Customers from Europe and the United States commented with positive remarks on the new look, showing interest in the replacement of the former look, which had been being published for seven years.

After this leadership experience, I was able to see my potential as a leader. I can communicate effectively with all members of a group and help connect them with one another to make a larger picture. I protect my business discernment even against an upset crowd, and am able to properly persuade others to understand other perspectives. Through learning more about leadership every day with my work in Zoelle, I hope to continue to strengthen these abilities and witness the success they can bring to media production.

In this essay, the applicant was asked to detail her leadership abilities through the application of a relevant example. She was asked to do this in approximately 550 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to share leadership qualities with a relevant example: This writer shared leadership qualities of communication (brainstorming with different staffs and helping them connect their ideas together), listening (brainstorming and understanding staff concerns), delegating (ensuring each team did what was supposed to be done), and managing (managed and supervised a staff of 30) through the use of an example from her work with Zoelle Magazine. Proof of a potential growth in these leadership skills: The writer hopes to “continue to strengthen” her leadership skills. She provides examples of how she learned from previous leadership roles. How these skills will help further your career: The writer used an example from her current career and concluded her essay with a look into the potential of leadership in her field.

I looked across my celebratory cheesecake and beamed up at my new coworkers. I couldn't believe I had finally landed my dream job. All of the senior editors were having lunch in the cafe across the street from the bakery where the finance team and marketing team shared dessert. I had been hired as a budget analyst at my favorite magazine. My job was to work alongside the business manager to help create a more healthy marriage between the finance and marketing departments, thus improving our sales and workplace environment. On my way home, I reflected on my relief in finally having an exciting and secure career.

Just three months later, we met at the same bakery where I had celebrated my new job. Every department from our small, close-knit staff was present. As the publication manager began to tell us the news, I remember how our faces fell. Our publication company was going out of business, and every publication was to be shut down. She explained that they had tried to find another publishing company without success.

Not only did I feel as though I failed the company, I also knew that I, as well as the other 17 employees, was out of a job. We went back to our offices and packed up our things. Writers and designers were frantically calling around, asking for open positions. An employee from the finance department began tweaking his resume, and the marketing department apologized to the publication manager and editor-in-chief, who responded graciously.

I had to leave my apartment not long after losing my job. I stayed with a friend on the north side of town as I tried to find a job in a shrinking economic suburb. It took six months to find a position, and though I had to move and leave behind my dream, I found a new way to work toward my new dream.

From this experience, I learned the importance of adaptability. Only through my ability to embrace the change happening around me was I able to find a new job and start a new life with new visions and goals. Applying for my MBA would have sounded bizarre to the disheartened, homeless idealist who lost her dream. But now, after finding in me the strength to persevere, I am able to take what I learned from my previous job and pair it with what I learn from the university. This knowledge will help me ensure that the future companies I work with will not have to endure a similar fallout.

However, if there comes a time when I am again involved in a lost company, I know how to repair. I know how to restore.

In this essay, the applicant was asked to recall a challenging situation to which the writer overcame the boundaries. The writer was asked to do this in approximately 450 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to identify a challenging moment in her life: This writer uses a relevant example of a challenging situation, describing the challenge of losing a job, losing housing, and having to move to a different city. Examples of how the applicant overcame these challenges: The writer cites her “adaptability” as the reason why she was able to overcome this challenge. Instead of giving up, the applicant tells of applying for other jobs, even ones that were out of her comfort zone and in another city. Brief insights to what the applicant learned from the challenge: This writer learned how to maintain strength, perseverance and adaptability in challenging situations. The applicant tells of continuing the learning process in her MBA program and allowing it to help future companies.

“Gallery Furniture saves you money today!” As a child, these words rang out to me, sandwiched in between the episodes of Pokemon and Yu-Gi-Oh that I gleefully watched every Saturday morning. During commercial breaks, an older gentleman known as Mattress Mack would dominate all 24 inches of my cartoon box with his signature hundred-mile-per-hour pitch, reserved for sputtering off the praises of American-made furniture sold at affordable prices. Mattress Mack reigned as a household favorite in the Greater Houston area; in fact, my cousin and I made games out of memorizing his lines and spitting them out as fast as we could whenever his ads came on TV.

Mack’s distinctive elevator-pitch talking style stemmed from the financial difficulties he faced at the start of his career. At that time, Mack invested his entire life savings in a single ad that aired on two stations. While watching the ad himself, he grew unhappy with the producers’ work and ad-libbed a rapid pitch which would be later recognized as one of his greatest sparks of unconventional genius. Mack's unique re-branding has taught me to recognize the value of bootstrapping and developing creative solutions to solve problems.

Beyond his unorthodox sales strategies, Mack also had a heart that was truly the size of Texas. In August of 2017, Hurricane Harvey made landfall and caused $125 billion in damages, and several people that I personally know lost everything. While most of us worried solely about our own survival, Mack opened his two biggest showrooms and provided food to those who needed it most. His heroic actions eventually earned him his own day, August 26th, appropriately named Mattress Mack Day. He has inspired Houstonians just like me to pursue entrepreneurship opportunities that put social focus on the forefront.

As Harvey pummelled through the Gulf Coast, I noted the amount of devastation the hurricane has caused for our local automotive industry. This sparked an idea. As a passionate watchmaker and a car enthusiast, I partnered with my co-founder to create one-of-a-kind wristwatches from wrecked supercars with stories to match. A portion of each sale would then be donated to Habitat for Humanity to rebuild communities affected by natural disasters. My dream came to fruition, and over the last two years, the work I did has gained the attention of Mayor Turner, Capital One Bank, and various other notable individuals and organizations across Texas, Florida, Switzerland, and the UK. Born from a company bootstrapped with a $10,000 award from Capital One Bank, we are now projected to take in a revenue of $500k in the coming year.

Mattress Mack’s unconventional business approaches have taught me that tackling problems with limited capital yields the most innovative solutions and that the numbers, albeit essential, are not the end-all-be-all of a company. His ability to see equal importance in their lesser-noticed counterparts -the people his business serves and the community he resides in- are what sets him apart from traditional bosses as a truly effective leader. His actions have taught me that marrying unconventional problem-solving skills to a strong moral code is the key to greater personal success.

Business Sample Essay Five

Fuqua was the first business school I visited at the beginning of my application journey. No one in my family has ever attended college, let alone business school, so my visit opened a new world of opportunity for me. I sat in the auditorium with 300 other Management Leadership for Tomorrow (MLT) fellows soaking up facts about Fuqua’s collaborative culture, global perspective, and distinguished faculty. My most vivid memory of the experience was at the end of the first day when the Black and Latino MBA Organization (BLMBAO) came on stage and helped me understand what it truly means to be on “Team Fuqua.” Dancing, cheering, and wearing their Blue Devil gear, the students made it easy to see a cohesive community for students of color – one that I have not felt so palpably at any other business school since. As I sat in that auditorium, I began to imagine myself as a part of “Team Fuqua,” and after the visit I became more confident that there was a place for me at Duke. For these reasons, I am seeking a spot in the entering class of 2022.

Post MBA, I plan to work as a Product Manager in an innovative digital healthcare company focused on using technology to transform patient care. Specifically, I would like to work in wireless tech and data analytics focused on chronic disease management similar to Twine Health, a platform integrated into patients' Fitbits to monitor diabetes-related vitals. In preparation for a career in healthcare, I plan on being a part of Fuqua’s Health Care Club (HCC). I look forward to contributing to this community through my perspective in healthcare consulting as well as my experience in the health insurance marketplace. By participating in the HCC, I will leverage the insight from 2nd year students as I navigate the healthcare recruiting process during HCC life line sessions. In time, I hope to return the favor by helping new students navigate recruitment, coursework, and life in Durham. Particularly, I am excited to gain valuable insight into the healthcare industry through programming coordinated by HCC such as the Duke MBA Health Care Conference and panel discussions throughout the year. HCC will not only provide me the knowledge and professional aptitude for a meaningful career in the healthcare sector, but will also grant me a life-long network of Fuqua healthcare leaders. To further promote health, I want to take part in the Fuqua Running & Triathlon Club. As a cross country athlete in high school and college, I look forward to exploring the Raleigh-Durham area and sharing my love of running.

Beyond my involvement in the Fuqua healthcare community, I also plan to join BLMBAO. It is very important for me to be part of a collective of leaders of color that empower each other to reach their full potential in business. For this reason, I am interested in joining the leadership cabinet of BLMBAO and shaping events such as the MBA Minority Business Conference. I want to continue BLMBAO’s work of increasing the visibility of underrepresented minorities, engaging Fuqua on issues of race and inequality, and being an advocate for women of color in business. For example, as a Fellow and alumna of MLT, I will commit myself to building a pipeline for Latina prospective Fuqua MBA students. This will include holding workshops that focus on the application process and challenges specific to Latinas in management.

In the end, Duke is the ideal place for me to become the business leader I know I can be. The opportunities in healthcare at Fuqua with HCC in conjunction with the school’s close proximity to the research triangle are second to none. A Fuqua MBA will give me the opportunity to learn, grow, and lead among lifelong friends. As a part of the incoming class, I will continue to learn more about Fuqua and expect that the “Team Fuqua” spirit will stand out in all of my interactions within the larger community. Just as BLMBAO students inspired me on my first day at Fuqua, I hope to one day inspire a young Latina professional setting her sights on business school.

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted April 4, 2024

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Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

• Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

• Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

• Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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The Science of Strong Business Writing

• Bill Birchard

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

• Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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How to Write a Business Essay: an Ultimate Guide

Table of Contents

Writing an essay can be boring. A lot of essays are basically the same thing over and over again. You write an introduction, then you write your supporting paragraphs, and then you create a conclusion. Overall, the process is not a lot of fun, and you can often feel as though you are simply going through the motions for the sake of churning out extra work. But since you have to write an essay, it’s worth considering the many ways that you can make the process faster and easier. In this ultimate guide, we’ll discuss the best way to write a business essay so you can get through the process faster and with relatively little trouble.

It might seem obvious, but the first thing you need to do when you write an essay is to read the essay question. You need to be sure you understand each part of the essay question and how the parts of the question work together. You would be surprised how many students only glance at the question and then write a paper that only partially addresses the assignment. You don’t want to lose points because part of your paper isn’t on topic. If you find any parts of the paper that you don’t understand or that require explanation, be sure to contact your instructor for clarification before you start writing.

Read the essay rubric

These days, most essays have a grading rubric included with the question. A grading rubric is like a cheat sheet for writing your essay. When you review the essay rubric, you’ll see exactly how your instructor will grade your paper and what your instructor will be looking for. When you write your paper, you will therefore know exactly what to include and how to write about it in order to maximize your points—and you’ll also see what you can spend less time on because it won’t contribute to your overall grade.

Make friends with your library

Many students automatically turn to search engines like Google in order to research their papers, but this is not the most effective way to find high-quality business sources for your paper. Instead, take advantage of your library’s databases. Your college or university library will likely have dedicated business databases that collect high-quality academic articles on business topics. Using these resources in your paper will make your essay stronger and more effective, and it will put your paper on a solid academic footing.

Compile your sources before you write

Many students use the start-and-stop method to write their papers, composing a sentence or two and then stopping to look up more information in order to keep going. This, however, is an inefficient way to work. A better way is to read through your research sources before you start and copy into a separate file a series of quotations and facts that you might use in your paper, creating in-text citations and reference list entries for each before you start. Doing so will make sure that you don’t have to stop for research and have a ready bank of pre-cited material to work with as you write.

Outline before you write

Outlining is an important skill that will both save you time and improve the quality of your essay. Take time before you write to lay out your paper from beginning to end. Start with your thesis statement and carefully lay out the body paragraphs with a topic sentence, supporting details (including research, quotes, and citations ), and a closing paragraph . Plan your transitions to link paragraphs together. Any amount of outlining can be helpful, but the more effort that you put into outlining at this stage, the easier it will be to write your paper, and the less likely it will be that you get stuck in a tangent that goes nowhere or meander into a point that requires you to change your thesis and revise you whole essay.

Remember to revise and proofread

When you finish the draft of your paper, you aren’t done yet. The first draft is rarely the finished product. You should always set aside time to read your work back and to make revisions to make it clearer. You also need to carefully proofread for mechanical grammar, punctuation, and syntax issues to ensure that your paper is as close to perfect as possible. You don’t want to leave points on the table because your paper had easy to fix minor spelling or grammar errors.

Consider professional writing help

Another great way to get your paper done quickly is to seek out custom professional help from an essay writing service with academic experts. An online writing company such as this can create business papers for college students and deliver them fast. When you utilize professional writing assistance, you can receive a custom-written essay that can serve as a great model to help you understand how a professional would approach your business topic and organize and develop an essay to address your assignment. Using a model such as this can save you time and effort as you work on your own paper, allowing you to focus on the learning process more than the mechanics of academic essay writing.

Join the thousands who have sharpened their business writing skills with our award winning courses.

Copyright © 2024 Businesswritingblog.com.

Business Essay and the Best Way of Its Writing

• Academic Writing Tips

• Social Science
• Political Science

Business is an essential aspect of today’s evolving world. It is a lucrative industry that impacts many sectors, including education. Business-related courses are popular as many students are pursuing the programs. There are many branches in the business field, from business management to finance. College tutors often give students different business papers to test their knowledge as part of the assessment.

A business essay is an academic assignment that involves writing a paper that responds with a strategic and analytical approach to specific situations occurring in the market. Each business essay has a different topic that students tackle. However, the primary purpose of such essays is to collect relevant facts that align with the research question and analyze the data to get solutions.

Writing a business essay might seem simple, but it requires impressive writing skills and extensive research. You must be familiar with the topic to know the paper’s direction. Topic selection is a tricky section that affects the entire writing process. It is essential to identify a relevant topic to assist you in crafting a remarkable paper. You have to write a well-structured and compelling paper to get good grades. Presenting accurate arguments with supporting examples from reliable sources is an essential research aspect. Thus, a business essay must follow the required academic standards and theoretical frameworks.

However, writing is not everyone’s cup of tea, and incorporating logical arguments can be challenging. If you are stuck, you can check any business essay example online to understand the format. You will know how to structure the paper and relate it to the relevant themes.

That is why our writing service is here to help needy students craft exceptional essays. We will connect with a proficient business essay writer to help with the research and writing process. Get flawless documents from us and earn the best score in your class.

Business Essay Format

Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay.

Below is an example of the format:

• Introduction
• Background information
• Introduce main topics
• Thesis statement
• Topic sentence
• Research explanation
• Restate points
• Significance of the study

The above outline is a map that will guide you to know what to include in each section. In addition, you will understand what the assignment requires you to do from the introduction to the conclusion.

If you still find it challenging to get the proper format, you can study a relevant business essay example from our site and jumpstart your paper. Whether you need a business school essay or a business plan essay, we have you covered.

Write Business Essay In 5 Steps

While writing might seem challenging, with the proper format and topic familiarity, you are on the right track. It is imperative to understand the writing process before composing your business essay. You need to read the prompt carefully to know what you are supposed to research and write about.

Here is an overview of the writing process in 5 simple steps:

• Topic Selection

Choosing a good topic is mandatory in crafting an excellent paper. You must select a theme that aligns with the research question. Additionally, ensure you select a familiar topic you are passionate about to avoid writing mistakes and illogical paragraphs.

• Extensive Research

Conduct extensive research to get facts and supporting evidence. Narrow down your theme and include only good points. Avoid broad topics because you will waste time during research.

• Essay Outline

Make sure you use a proper outline to organize your thoughts and line of arguments. Follow the format essay

Start writing your paper while using the required academic format. Organize your work and include the introduction, main body paragraphs, or conclusion.

• Editing and Proofreading

Finally, edit and proofread your essay to eliminate grammatical and spelling mistakes.

The above steps will help you during business essay writing to craft remarkable papers. It would be best to plan your time adequately to avoid rushing through the process. However, you must select an appropriate topic for your paper. It could be a business management essay or a marketing paper. No matter the subject discipline, ensure you follow the correct procedure.

Business Essay Topics

Our experts have compiled a list of different business essay topics to inspire your writing:

• Discuss the importance of bookkeeping in a business.
• Evaluate the impact of value addition in products.
• An analysis of income and expenditure transactions.
• Analyze the supply-chain industry.
• The effects of product promotion in business growth.
• How to develop an effective marketing strategy.
• Impact of policymaking in enhancing company productivity.
• What is multilevel marketing?
• Impact of technology in the business world.
• Discuss the challenges affecting entrepreneurship.
• Significance of human resource management.
• Explore the importance of budget analysis.
• How does technology impact advertising?
• The importance of a financial strategy.
• How to start an online business.
• How can organizations profit from sustainable practices?
• How to develop a positive organizational culture.
• The importance of employee diversity in an organization.
• Effective ways of fraud prevention in a company.
• Explore the communication channels in an organization.

Let us look at interesting argumentative business essay topics

• Discuss the influence of cultural differences on international companies.
• A comprehensive analysis of cryptocurrencies.
• Discuss the ethical dilemmas in international organizations.
• The influence of globalization on the business community.
• Should large organizations have a social media presence?
• Causes and effects of economic recession.
• Impact of politics on business growth.
• Discuss the effective strategies of negotiating cross-cultural business deals.
• Explore the integrity of online entrepreneurship.
• The impact of corporate social responsibility in an organization.

The field is quite diverse with various course programs. You can derive different topics from these programs to get logical arguments. So, get inspiration from the compelling business school essay examples and craft exceptional papers.

How To Start A Business Essay

Knowing how to start a business essay is essential for academic writing. The first step entails topic selection because it will determine the essay’s direction. Identifying a relevant topic is vital, and you need to ensure you get the suitable theme. It will also help save you time during research and simplify the writing process.

When it comes to essay writing service , business papers are among the assignments that require extensive research and analysis. Read the essay prompt carefully to understand the tutor’s expectations. Then, make sure you conduct a comprehensive brainstorming session to get the major points for your paper. Having the right points will help you compose logical arguments in a flawless manner.

Moreover, it would help to read previous essays and publications from reliable essays widely. You will get essential data to support your arguments. Besides, the sources will help you cite your essay correctly.

Start your essay with an insightful introduction and include your perspective regarding the topic. Incorporate a powerful thesis statement that informs your readers of the paper’s direction and the major points you will discuss.

Proceed to write the body paragraphs with a topic sentence that captures all significant arguments. Each paragraph should have well-explained arguments that flow logically.

Finally, conclude your business essay by restating your main points and the significance of the study.

Still, need help with your paper? Worry no more. Our competent business essay writers are on standby, ready to assist you with any academic paper. Stop wasting time and reach out to us. We will help you score top-of-the-class grades within no time.

The paper “Enterprises Resource Planning Success and Failure” is an outstanding example of a business essay. An Enterprise resource planning (ERP) system according to Aslan et al. (2012, p.693) is a management system within an organization that has sets of connected inclusive software, which may be used when espoused and put into practice effectively, to oversee and connect every organizational function. Basically, ERP systems may be employed as a tool for helping to improve the supply chain network as well as the level of performance by helping in decreasing cycle times.

Besides that, ERP systems have been utilized routinely in capital-intensive industries like building, construction, manufacturing, as well as defence. Latterly, ERP systems have advanced further and nowadays they are prevalent in industries such as education, health care, finance, hospitality, and telecommunications. Fundamentally, the benefits of ERP systems are hard to realise not unless a strong disposition, as well as participation, is established within the organisation; so, the article seeks to critically analyse ERP success and failure experienced by organisations.

BodyAs mentioned by Hellens et al. (2005, p.283), ERP systems are built upon a single database and application, as well as a coordinate that is unified in the whole organization. For that reason, every application serving different departments such as HR, accounting, and supply chain are integrated firmly under a single ERP system. Al-as observed by Al-Masha et al. (2003, p.354), ERP systems are useful when successfully implemented because they accelerate the process of decision-making. So, the success of ERP systems depends on the ability of an organisation’s managers to efficiently oversee the operation of a business, given that ERP systems can help them reduces operation costs.

Success drivers of ERP systems can be categorised into two: operational and technological drivers. In this case, operational drivers are associated with ways of improving organisational performance, supporting business strategies, as well as cutting production costs. On the other hand, technological drivers are predominantly associated with compliance with existing rules and regulations. The notion of success varies as the process of implementation continues, in that for planning and implementation (the first two stages of the cycle) success is mainly rooted in completing the ERP project to the standards that are acceptable within the budget as well as a time limit.

As pointed out by Hanafizadeh et al. (2010), stabilization as well as Improvement (the last two stages of the cycle) success is founded on the seeming impact of the ERP system on the performance of the organization. As indicated in Hanafizadeh et al. (2010) study, there are scores of factors vital for the success of ERP systems; support is top management one of the factors, and it involves encouraging commitment, positivity, and support of top management in the ERP project. Another factor is the utilization of knowledge as well as experience of system and technology consultants.

Additionally, the balanced project team is crucial for the success of ERP systems because it includes the integration of employees and information technology with the broad knowledge of the processes in the organization. As evidenced in Hellens et al. (2005) study, the accuracy of the information is crucial to the success of ERP project, so, data loaded from accessible legacy systems must at all times be of high quality. ERP project cannot succeed if the project management teams do not have a well-defined, detailed project plan related to the goals of the project.

Change management is also a success factor in the implementation of ERP project; so, careful attention has to be offered to this, considering that several changes in business processes are experienced during ERP systems implementation. Training and education are also important given that technical expertise regarding the ERP system, its reference model, and facts regarding its working are useful in the process of implementation. Other factors crucial for success consists of, availability of experts who aside from being in top management will frequently help the organization realize ERP system benefits.

Failure of ERP projects has been prevalent, and this has continued to bite worldwide across all business platforms. As pointed out in Xue et al. (2005, p.279) study, ERP poise substantial benefits like improving customer service, reducing manufacturing costs and boosts productivity, but these benefits are only realised after successfully implementing the ERP systems. Nevertheless, statistics show that implementation of ERP systems is still a failure amongst scores of companies. Statistically, 90 per cent of ERP systems implementations in Asia countries, especially China are either completed late or use more money and resources than those stipulated in budget.

In Xue et al. (2005) study, where they differentiated implementation success of ERP system in China as well as western countries, they noted that China had a higher percentage of failure which was attributed mainly to lack of support from top management as well as data inaccuracy. Other factors that led to ERP failure include poor participation, education and training, insignificant time ensuing from a minimal understanding of cross-operational organisational processes (Dechow & Mouritsen, 2005, p.691). Furthermore, ERP systems are exceedingly expensive, and also the need for the organisation to hire consultants to assist in the configuration as well as implementation, results in further escalation of price; thus, creating a high possibility of failure.

The cost used on consultants is almost thrice the cost of an ERP system; this negatively affects the productivity of the company and can lead also to the failure of the ERP system. ConclusionIn conclusion, it has been argued that ERP systems are beneficial because they improve the flow of information between every function of the company and also manages the connections to external stakeholders. Currently, the key basis of competitive advantage is the capability of a business to improve the processes of the supply chain.

This necessity has created the need for more advanced information systems like ERP systems. The articles have heightened numerous factors critical to the success of ERP, and which have allowed companies to efficiently plan their resources resulting in business efficient functionality and increased productivity. Failures as discussed in the article are caused by lack of support from top management, data inaccuracy, and lack of sufficient education and training.

The paper “New iPhones Show a Hit For Apple as Quarterly Profit Fluctuate 13 Percent” is an outstanding example of a business literature review. Yao (2014) explains that China is expected to provide information about its weakest growth since the occurrence of the global financial crisis within the third quarter while the property downturn is assessed based on manufacturing and investment. As a result, more pressure has been put on Beijing to unveil new stimulus measures. According to Yao (2014), the market assumes that the Communist Party leader will be able to adjust to the gradual slowdown. This will happen only in circumstances where there are no possibilities of experiencing a potentially destabilizing fluctuation in unemployment. However, anything weaker would lead to more speculations of key stimulus measures, for instance, an interest rate cut. Although the leadership has consistently provided steady aid specifically to vulnerable sectors of the economy, it has been noted that several stimuli have been ignored because China is still struggling to pay a huge local government debt (Yao 2014).

Article 2: New iPhones show a hit for Apple as quarterly profit fluctuate 13 percent

Due to strong demand for APPLE’s new larger-screen iPhones released in September, its quarterly profit increased by 13 percent. This also enabled APPLE to overcome the sluggish iPad sales (Jones 2014). Despite the more intensifying competition felt by Samsung Electronics as APPLE’s leading Smartphone competitor, Jones (2014) points out that the iPhone is attracting more consumers who are also ready to pay high prices particularly for cutting-edge handsets. Through its latest phones, Apple is profitably catching with its major competitors, such as, Samsung that have from time to time managed to post attractive sales of larger phones. It has also been noted that the marketing strength that iPhone has gained stands in contrast to sluggish iPad sales and the issues affecting Samsung’s Smartphone business (Jones 2014).

Article 3: Coal not the solution for poverty

Couchi (2014) examines that cheap coal-fueled electricity is highly considered by miners and politicians as the best alternative way out of poverty, particularly for developing nations. However, Africa has not considered this. In the business report provided by Couchi (2014) about the U.S financial group Citi, it can be noted that the booming market for African electricity has been a result of the coal approach. In the attempt to reinforce coals bearish outlook, Couchi (2014) reports that Citi discovered that a new International Energy Agency (IEA) outlook on the commodity is in contrast with the idea of BHP, the US coal producer Peabody as well as the Minerals Council of Australia which maintains that coal would play an integral role in minimizing energy poverty, particularly for developing countries. Despite its metallurgical and thermal forms, coal is considered the second-biggest mineral exported from Australia after iron ore (Couchi 2014).

Article 4: Ebola could be in the headlines, but tobacco is yet another killer in Africa

Research conducted by The Guardian (2014) shows that although Ebola dominates the headlines, there is yet another killer pandemic of great importance that continues to kill many people in the African continent unnoticeably. It is has been noted that tobacco kills at least one between two long term smokers. Currently, it is anticipated to kill 1 billion people globally before 2100. This is relatively more compared to the current number of people who die of Ebola. The Guardian (2014) terms this global issue as injustice and inequality because Transnational Tobacco Companies (TTCs), such as UK-based British American Tobacco (BAT) earn humungous profits yet they cause economic damage worthy over half a trillion dollars each year. Besides, TTCs contribute more to environmental degradation and thus create risks that compromise the health as well as the sustainability of populations. To earn more profits, TTCs are currently shifting and expanding their business to untapped markets in regions with unrestricted opportunities for growth (The Guardian 2014).

Article 5: NAB, ANZ lead pack in building home-lending share

The home loan is still considered the major driving force in recovering credit growth for banks. In this case, National Australian Bank (NAB) and ANZ are on the frontline to encourage the big banks in taking the advantage of the mortgage market, while home and business lending are sustainably becoming strong. Therefore, NAB and ANZ have put on media their fastest growth out of the big in all the past three months (Yeates 2014). Despite the faster growth and expansion made by NAB compared to their rivals in home lending, Yeates (2014) notes that analysts see business lending as a bigger concern because the bank has lost shares and faced more pressure, particularly on its margins. Generally, the home loan market is considered a major driving force that enables banks to recover from credit growth regardless of the risks associated with life specifically in business lending (Yeates 2014).

The paper “Globalization and Culture” is an outstanding example of a business essay. Today, it is common to hear people refer to the world as ‘a global village’. This has been a result of the process of globalization. This process has opened up and improved trade across regional and national borders. Not only has globalization enhanced economic interactions across nations but also improved access to information and uplifted the fight for human rights, among other benefits. Recent technological and communication developments along with improved road networks have been the key drivers of globalization. However, critics of globalization say that these benefits have been realized at a very high price: that of surrendering regional and national cultural values, mainly, for Western morals (Kwame, 2007).

Regarding this debate, two key schools of thought emerge. From one angle critics argue that globalization spreads out any and every culture all over the realm, leading to cultural heterogeneity and deeper understanding between diverse groups. This is mainly defined through the global production and distribution of commodities such that people in different parts of the world have access to commodities they would otherwise have never seen. A case in point is the cultural interaction between the United States and Japan. Teens in the U.S interact with the Japanese culture through their comic books, animations and video games, while teens in Japan interact with the American culture through watching TV shows and Hollywood movies produced in the U.S (Kwame, 2007).

On the flip side, critics argue that globalization erodes the regional and national cultural identity through cultural homogeneity. This leads to a cohesive global culture constituting diluted varieties of regional and national cultural nuances. For instance, French pastries, ‘American’ fried chicken, and Japanese sushi can be eaten in almost any part of the world. Restraint chains such as MacDonald’s and Starbucks have influenced traditions and behaviors in different countries. Even though champions of globalization claim that this merely affects consumer goods and media broadcasting, critics contend that it deteriorates customary culture ((Kwame, 2007; Czinkota, 2003).

Culture is a prevalent aspect in business whether it is in marketing, production, or human resource management. It is a key variable in the function of success in new markets (Czinkota, 2003). People’s purchasing decisions are based on a product’s design, style or color that supports their religious beliefs and practices. Empirical evidence shows that the success or failure of a company, especially, in a foreign market is reliant upon the effective managerial exercise of local religious beliefs and practices. Therefore, managers ought to be on familiar terms with their market’s religious differences given that religion influences people’s attitudes. For instance, Asians have a different attitude toward authority and women that differs from Western beliefs and practices. Whereas many parts of the world, including Asia, South America, and Africa, value collectivism very much, Americans are more individualistic. Chinese, Latin Americans and Koreans take time casually even as Americans are more proactive.

Failing to appreciate the religious beliefs and practices of the market will often lead to lots of inadvertent mistakes, such as being socially violent, cultural mix-ups, tarnished interpersonal relations, poor negotiations. As a consequence, the company’s future performance dwindles as profits decline. Lack of religious competence, or religious dogmatism, can easily put at risk millions of dollars through fruitless negotiations, lost purchases or sales, and pitiable customer relationships (Czinkota, 2003).

Cultural Literacy

Culture is a broad system that includes traditions, beliefs, attitudes, values, institutions and social interactions. This system reflects the global crunch facing the human race, and so it is a cultural catastrophe (UNESCO 1997). Dealing with such a cultural diversity calls for an important skill referred to as cultural competence. Chrisman (2007) defines cultural competence as ‘attitudes, practice skills, and system savvy for cross-cultural conditions’. The key force in work involving cultural competence is the people’s flexibility and ability to appropriately consider and treat the general public politely and in a proper way fitting their culture. Cultural literacy takes account of cultural competence plus the capacity to analytically mirror, and if needed institute change in, one’s a specific culture. Cultural literacy also comprises the capacity to examine the actions of central cultures measured against other cultures. This becomes very much useful in business. A case in point is the understanding of the effect of globalization or cross-cultural businesses on indigenous cultures all over the world.

Cultural literacy has been likened to an iceberg, through the iceberg model of culture. This is due to the expanse contextual material one requires to understand the culture. Cultural literacy often involves much more than the information essentially spoken. In other words, to understand the meaning of a cultural term, one has got to have much information that is not revealed by the bare meaning of that term. The clear cultural meaning of the term is like the ‘tip of an iceberg’ meaning that the deeper understanding lies below the casual meaning of the term and it constitutes a person’s own applicable information. It is known that 15 per cent or less of an iceberg can be seen above the water surface, 85 per cent or more of the iceberg is submerged below the water surface. This means that there is quite a different picture depicted shallowly from that which is the actual translation in the literature, giving the imprint that implied information comprises relatively tiny bits and pieces of information, left out by the correspondent due to dismissal or suitability (Hawkes, 2001).

Figure 1: Iceberg Model of Culture

It has been stated earlier that culture is a broad system that among other aspects involves religion. The world is very diverse in terms of culture as well as religion. Each culture embodies a creation in itself and yet it is not closed. Cultures give religious convictions semantics, and religions provide decisive connotation to each culture. Religion is a way of life for numerous cultures saturating every one human action. In other cultures, it characterizes the utmost ambitions of human life, and for others, religion is an institution that claims to convey a meaning of deliverance (Hawkes, 2001).

The paper “The Different Communications ” is an outstanding example of a management assignment. Phone: 23 rd August: the communication was made to remind that the bill for the mobile phone is outstanding and if not paid within the date will have a fine imposed on it. The communication was successful as it helped to fulfill my need and acted as a reminder. Further, the call also ensured that it was complete and all the details like outstanding amount, due date, late fine, and other details were provided. The call was complete and highlighted the important aspect which if ignored could have an impact on my usage.

Radio: 24 th August: The communication was made regarding the areas which are having huge traffic and showed the roads which should be avoided. The communication was successful as it helped to fulfill my requirements by highlighting the different roads which need to be avoided and which need to be used. The communication was further clear and loud regarding the different roads and path which should be avoided. This method acted as one where proper guidance was provided and acting in the correct way was highlighted so those correct decisions can be taken.

Communications that were unsuccessful

Television: 24 th August: The communication was made regarding the sale of women’s garments. The communication was ineffective because in the first instance it didn’t meet my needs and requirements as I was not looking to shop. Secondly, the message was not constructed properly as it didn’t speak about the brands which were available on sale, the different garments which were available, and also didn’t highlight the date when the sale would end.

Phone: 25 th August: The communication was made regarding the mobile bill payment which has already been made. The call was ineffective because it was not required as the payment has been made and I had the required receipt. The call was instead a wastage of time. In addition to it, the call was not constructed properly and required to focus on areas through which a message would have been enough as a source of communication to ensure that the payment was correctly entered.

Reasons for communication not to be successful

The communication process can be improved in the following ways

Firstly, ensuring that the communication which is made is required and is addressed properly so that the person who receives the communication gains from it (Nicholas, 2013)

Secondly, providing complete information is essential as it will serve as a benchmark to evaluate the manner in which different information is passed (Anne & Bochner, 2007). It will also help to understand the important matter which has been spoken and will help to highlight the manner in which changes can make so that proper communication and message is passed

Thirdly, the targeted audience was wrong and it is important to correct the audience (Mehrabian and Susan, 2007). This will help to improve the validity and reliability of the communication and will ensure that the process of communication becomes effective and is directed towards the correct person

Fourthly, the process of communication needs to be improved and changed so that the message is correctly interpreted and passed with the same intention (Imahori & Lanigan, 2012). This will help the listeners to evaluate the message in the correct form and will help to ensure maximum response.

Fifthly, the media which are used needs to be chosen wisely as the usage of a message instead of a phone call for bill paid confirmation would have been more helpful and could have caught the attention of the audience in a better way. This would have multiplied the effectiveness of communication and would have helped to understand the important points and issues.

The process of communication thereby requires working on the smaller and important aspect so that the overall process of communication improves and helps to provide the required dimensions through which effectiveness can be gained in the manner messages are passed.

The paper “Why Did Telefonica Initially Focus on Latin America” is a perfect example of a business assignment. Based on Telefonica’s objectives of rapidly increasing shareholder value, profits and achieving growth, it had to take advantage of location economies. Hence, the company initially focused on Latin America, as it must have perceived FDI to be a means for circumnavigating trade barriers. Indeed, the reasons why Telefonica initially focused on Latin America are perceivable through the lens of the Uppsala Model Theory.

According to the theory, the internalisation of a company across many foreign markets is correlated to psychic distance, where the first entry is to foreign markets that are familiar and closer in regards to the psychic distance of the host country, before making subsequent entries in foreign markets with greater psychic distance. Psychic distance comprises the differences in culture, language and political systems (Falvo & Parshad 2005).

Within the perspective of Uppsala Model Theory, it should be argued that companies tend to gradually increase their activities in international markets through a series of incremental stages, where the succeeding steps are anchored in learning and adapting to foreign markets (Pandian & Sim 2002).

This implies that the firms fast gain experience from the markets, where they have closer cultural ties before expanding to foreign markets. For instance, Telefonica had to first gain experience as a telecoms operator in Latin America, since the region has deep cultural ties with Spain, where it is headquartered.

Strategic competitive advantages

The company’s decision to slowly expand to Europe appeared opportunistic as well as strategic. Europe had initially possessed trade barriers that lowered the chances of successful entries. Essentially, there is a correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers, in terms of competition are bypassed in preference to those that are less competitive (Enu & Attah-Obeng 2010). This argument is based on Dunning’s Eclectic Theory, which hypothesises that a company will always seek to leverage their specific advantages, including marketing, knowledge, skilled personnel, technology and information (Dunning 2001).

In this case, the Latin American markets were growing rapidly. They also experienced an increased high adoption rate and usage of mobile phones and internet connections. Additionally, after the Spanish government privatised Telefonica and deregulated the Spanish telecommunications market, the company’s core objective became increasing shareholder value, profits and achieving growth.

This implies that profit maximisation is a major drive to foreign direct development; through the use of particular advantages the company has (Glesem et al. 1990). It, therefore, had to select a region that would enable it to achieve higher profits. The company selected Latin America over Europe. Latin America had few entry barriers, such as competition and government regulations, while Europe had greater barriers due to more competitors. This implies that imperfect competition within the marketplace is a key incentive for expanding abroad. Besides, European mobile telecommunications operators had agreed they would not invade each other’s markets. However, after the entry of America Movil into Latin America, Telefonica faced a stronger competitor, forcing it to expand to Europe.

Commenting on other student’s post:

Why did Telefonica initially focus on Latin America?  Why was it slower to expand in Europe, even though Spain is a member of the European Union?

While the student hinted at the growth of multinational enterprises, a brief outline detailing why the company expanded and reasons for expansion could have provided a more relevant backdrop. Additionally, the reference to the Socialist Party by Popular Part in the general election of 1996 was irrelevant and out of context. The student’s decision to link the factors for the European Union to the opening of the telecommunications sector was misplaced. Rather, the student should have selected reasons why Telefonica selected to begin operating in Latin America before making headway to Europe. However, reference to high competition in the sector in Europe was justified.

Accordingly, the student should have explored the close cultural ties between Spain and Latin America, as the major drivers that triggered Telefonica to first launch in the region before expanding to Europe. In supporting the argument, a reference to a relevant theory, such as the Uppsala Model Theory could have pointed to the reasons why internationalisation of a company across many foreign markets is correlated to psychic distance (Uhasselt. be 2005). This includes why the initial entry is mostly made in foreign markets that are familiar and closer in regards to the psychic distance of the host country. Afterward, an explanation of what this meant to Telefonica based on the theory could have been appropriate (Gustafsson & Zasada 2011). For instance, the student should have stated that firms get to fast gain experience from the markets where they have closer cultural ties before expanding to foreign markets.

The student should have based his arguments on Dunning’s Eclectic Theory, which proposes that firms tend to use their peculiar advantages such as marketing, knowledge, skilled personnel, technology and information (Rugman 2010). Further, he should have stated that companies view FDI as a means to circumnavigate trade barriers before going forth to describe the correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers in terms of competition are bypassed in preference to those that are less competitive.

While the student was also justified in arguing that the company sought to maximise profitability and to increase shareholder value, no basis was provided to support the argument, based on the case study. At this stage, the student should have suggested a theory to support his argument (Morgan & Katsikeas 1999). Later, the student should have provided examples from the case study to defend the choice of the theory he selected. However, the student provided examples outside the case study, such as “Telefonica has been able to establish footprints in 24 countries and having an average of 120,000 professionals with consolidated revenues of 24,957 million euros in January-June 2014 and more than 315.7 million customers at June 2014”

Additionally, the reasons the student outlined as the likely motivators for Telefonica to launch first in Latin America before making entries in Europe cannot be justified, as they have not been argued appropriately. For instance, in suggesting political developments, taking policy advantage and the fact that the markets shared a common language, the student should have discussed the concept of psychic distance and the related theory, such as the Uppsala Model Theory.

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Table of contents

Free Business Essay Examples

11474 samples of this type

A business essay is a more challenging task than any other essay type. It requires you to use your entrepreneurship and writing skills simultaneously. We have collected the best ideas on approaching the business essay format and which issues to discuss in such papers. And most importantly, you will find a selection of business essay examples at the end.

Essay on Business & Economics: How to Write

A business essay is a piece of writing that analyzes the problems that may arise in business or economics and brainstorms their solutions. If you don’t know how to start a business essay, you should check if you correctly selected the level of education that studies the given phenomenon. Otherwise, it is better to choose a different topic.

Business Ethics Essay

Sometimes business ethics essay is also called a business practice argumentative essay. It makes you question the reasonability of specific models of behavior people show in the business sphere. For example, you can analyze the best ways of telling employees that they are fired. It would also be engaging to explore the problems of ecology VS. Business development.

In a word, any topic you select should tackle ethics, be it interpersonal, ecological, moral, or any other. Essays on ethics usually analyze the correctness of particular treatment of other people. But we are sure that our list of business essay topics will help you find something untrivial to write about.

Business Management Essay

Why do CEOs and other managers earn much more than average employees? Controlling and guiding a company’s development requires many hard and soft skills beyond traditional education. In your business management essay, you can describe your vision of a successful manager. Then, you can always explore a confirmed case of a company’s management that proved to be effective or not.

Another direction of thought is business strategy analysis, which also refers to management. How do large-scale global companies preserve their image throughout the world? Which organizational behavior is the most efficient in the international market? You can find exciting prompts for such essays in our examples.

Business Plan Essay

A business plan essay is the most frequent assignment at a business school. It trains you to approach each situation as a business opportunity and calculate the possible outcome of your enterprise. Brainstorming, strategic thinking, knowledge of economic laws and processes, and adherence to a specific format are only some requirements for this type of writing.

Here you can discuss a new direction for developing an existing business or creating a brand-new enterprise. The main idea is to foresee all the possible pitfalls and explore a strategy for overcoming them. Don’t forget to analyze your target audience: why do you think they’ll like the product?

Small Business Essay

This type opens an unexpectedly broad scope of topics to discuss. You can analyze the distinctive features of small businesses in your country. You can also explore the prospects of a given small business through a business plan or a critical essay.

Alternatively, there is an option to discover the popular managerial practices beneficial or detrimental to small businesses. For college students who study law, a small business essay may focus on legislation regulating small companies.

We sincerely hope the data we’ve provided will be helpful to you. Consult our list of examples below for more ideas. You will learn what to include in your business essay as a result of them.

Coca-Cola Company: Product Life Cycle

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Porter’s Five Forces Analysis of the Food and Beverage Industry

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Porter’s Five Forces Analysis of the Automotive Industry

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Coca-Cola Consumer Behavior & Customers’ Biogenic Needs

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Porter’s 5 Forces Analysis of Clothing Industry

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Amazon Information Systems (Amazon MIS) Analysis

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Marketing Analysis for Nestlé: Nespresso Segmentation & More

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The Coca-Cola Production Cost per Bottle

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Nike’s External and Internal Business Environments

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Nestle International Strategy: Marketing Analysis

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• Performance

The Samsung Leadership and Strategy

Introduction The Samsung Electronics company fairly holds the rank of one of the leaders in the world market of electronics. Samsung has evolved from an insignificant company in the global marketplace in the early 1990s to a top-tier corporation in the second decade of the 21st century (Shin, 2017). This...

Management Theories in The Coca-Cola Company

Introduction It goes without saying that the understanding and practical application of management theories are immeasurably essential for the success of any organization or company. In general, management theories may be defined as specific concepts that surround appropriate management practices and may include particular tools, such as guidelines and frameworks...

Tesla Differentiation Strategy and Its Distinctions

This paper analyzes Tesla product differentiation as a competitive strategy. Tesla differentiation strategy is a great subject for your case study in business. Read on and get inspired! Introduction The demand for eco-friendly cars is rising, fueled by sustainability policies, advances in technology, and changing consumer needs. Tesla has been...

Internal and External Factors Analysis of IKEA

Company’s Overview IKEA is an international home products company. It has developed quickly since it was founded in 1943 by Ingvar Kamprad. At present, it is one of the world’s leading furniture and textile retailers. IKEA offers more than 9,500 products, including a complete range of home and office furnishings,...

Comparative & Competitive Analysis of Coca-Cola and Pepsi

Coca Cola vs Pepsi: Introduction The main objective of this report is to analyze and compare two multinational companies, Coca-Cola Company, and PepsiCo. Firstly, this paper will present the historical background of both companies with financial performance and determine the strongest performer. Both companies produce, distribute, and market non-alcoholic beverages...

Christian Dior Market Analysis: Dior Target Market & More

Executive Summary Dior is one of the leading apparel stores in the United Kingdom. The firm operates in various other markets within Europe. This paper focused on conducting a market analysis of this firm in the United Kingdom. The analysis shows that the country offers several opportunities for growth and...

Scientific Management Theory: Strengths and Weaknesses

Introduction All organizations need to develop an effective and successful management strategy in the modern world. This process includes planning, organization, motivation, and control to form a fruitful function of the company, which will contribute to the achievement of goals and objectives. One of the practical and proven methods of...

Tesla Company’s Corporate Risk Management

Introduction Tesla Company was set up in 2003 by engineers whose focus was to prove the efficiency of electric cars compared to fossil fuel vehicles. Currently, the company has diversified its activities into various sectors, such as creating green energy generation programs such as solar cells and solar panels and...

Apple Watch Target Market: Demographic Segmentation

This paper analyzes Apple Watch target market. It looks into the segmentation marketing strategy of Apple Watch, demographics of its audience, and the age of its users. Introduction The importance of the Apple Watch is undisputed in the global market of smartwatches. The impressive growth of the industry is associated...

Volkswagen Company’s Emissions Scandal: Ethical Dilemma

Could the Volkswagen diesel emissions scandal be avoided? Find an answer to this and other questions in our sample case study on Volkswagen ethical issues! Introduction Volkswagen Group is one of the leading automakers in the world. Founded in 1937 by the German Labor Front, it has built a reputation...

• Corporation
• Communication
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Starbucks Operations and Inventory Management

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Innisfree Marketing Strategy & Innisfree Marketing Plan

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Coca-Cola Company: The Product Diversification Strategy

The Coca-Cola Company is an American multinational corporation that manufactures and markets non-alcoholic beverage concentrates and syrups, which are sold as finished products globally. Coca-Cola products are known for being refreshing and delicious, and they have a wide variety of options available. The company uses porter’s five forces model and...

Five Forces Model: Beer Industry Analysis [Porter’s Model]

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Distribution Strategy for Starbucks Coffee Company

Distribution Starbuck Company imports coffee beans from farmers in different countries to its roasting factories in US. Coffee cherries from the farmer are taken to the mills for processing to beans. These mills belong to a cooperative society formed by farmers mostly in small scale farming, large farms own mills...

IKEA Five Forces Analysis & SWOT Analysis

IKEA is a famous company that operates in the retail and furniture industries. The company provides affordable products to its customers that are often praised for their practicality, design, and recognizability of the brand. The paper aims to analyze IKEA’s competitive positioning in the furniture industry by using SWOT analysis,...

Advantages and Disadvantages Working From Home or Office

Introduction Nowadays, the boundary between personal life and workspace becomes more and more blurred. Advancement of communication technologies provided everybody with a chance to find a job that can be performed either at the office or at home according to individual preferences. The Covid-19 pandemic increased the rate of home-based...

Zara International Expansion Strategy & Zara Global Strategy

Zara International Expansion Strategy: Introduction Located in the Spanish city of Arteixo, Zara (the main division of Inditex Group) is one of the most influential world clothing retailers. Founded by Amancio Ortega, who was its first CEO and still largely participates in the company’s life, and his wife Rosalia Mera,...

The Walt Disney Company: Main Strategies

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Samsung International Business Strategy

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• Entrepreneurship
• Business Strategy
• Product Marketing

Google HR Practices & Google HRM

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The Walt Disney Company’s BCG Matrix

Generic business level strategy determines the organization’s position and helps in positioning the company in a competitive position. McDonald and Subway are two companies that are in direct competition with one another. The companies use cost leadership and differentiation to broaden the target market in a cost efficient manner and...

McDonald’s Business Level Strategy & Corporate Strategy

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The Coca-Cola Company’s Management Information System Strategy

Introduction Coca-cola Company has been one of the leading manufacturers, retailers, and marketers of beverages that are non-alcoholic together with syrups. The company was founded in 1886 in Atlanta, and it markets 4 of the world’s top five drinks brands, that is, cos cola, sprite, Fanta, and diet coca-cola. Coca-Cola...

Coca Cola Company: Strategic Management Recommendations

Introduction The business environment is characterized by a high degree of dynamism. This is because firms have heavily invested in research and development. The objective of research and development is to increase the rate of innovation thus enabling the firm to be well-positioned in the market. To be able to...

Samsung Group’s Supply Chain and Operation Management

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Woolworths and Coles Supermarkets Marketing Analysis

Introduction The two selected supermarkets are Woolworths and Coles, which are two of the largest retail chains in the market. The latter can be considered a local supermarket due to the fact that it is headquartered in Melbourne. On the other hand, Woolworths is a multinational chain that is originally...

Apple Inc. Affected by Globalization and Technology

For more than forty decades since its creation, Apple has continued to change the world with a string of products that have upended industries, reshaped society, and revolutionized computing. The company’s success is partly attributed to its ability to leverage technology. This paper will assess how globalization and technology changes...

The Red Bull Energy Drinks Distribution Channels

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Coca-Cola: International Human Resource Management

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• Business Planning
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Kentucky Fried Chicken Firm’s Risk Management Analysis

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Consumer Behavior: Internal and External Factors

Introduction Consumer behavior can be defined as the analysis of how, what, when, and why individuals purchase certain commodities and leave out others. The analysis tries to comprehend what drives the making of decisions by consumers either as an individual or as a group. It further attempts to evaluate what...

Ford Motor Company Leadership Style & Management

Henry Ford’s Management Style & Leadership: Introduction Management practice is an important aspect of a successful organization. Leadership and management style determine the base on which the whole organization rests. When a leader evaluates his/her options to choose a management or leadership style to apply on his organization, he/she cannot...

Maybelline Marketing Strategy: Analysis of Competitors & Target Market

Are you curious about the Maybelline marketing strategy? This essay analyzes the Maybelline target audience and marketing efforts. It starts with describing the Maybelline market share and competitors, then proceeds to the analysis of its market segmentation, marketing mix, and overall strategy. Read on to get inspired! Maybelline Competitors and...

Apple: Organizational Culture, Structure, and Leadership

Organizational Culture of Apple: Executive Summary Apple is one of the iconic organisations associated with a charismatic but rather controversial leader, Steve Jobs. Tim Cook, who is now the CEO of the company, has to address the challenges the corporation faces in a highly competitive environment. Apple has a strong...

Unitarist and Pluralist Perspectives in Management

Introduction Employee relations and management is an essential aspect of organisations. This cuts across organisations that prevailed in ancient days and the organisations in the modern days (United States, 2011). Different models and perspectives have been adopted by various organisations to manage employees. The employee relations in organisations emerged amidst...

Toyota TQM: Total Quality Management Theory and Practice

Need to write a case study on TQM? Toyota is a great topic to write about! Toyota total quality management is among the best in the world. Read this paper to learn more! Total quality management (TQM) is a systematic approach to quality assurance that is actively used by companies...

Unilever Group’s Supply Chain and Management

Summary Today’s businesses are part of a highly dynamic operations and supply chain that includes managers, various manufacturers, and distributors located worldwide. When a disruption or bottleneck happens in some portion of the stock chain, it is always challenging to establish the people to blame without a thorough review of...

Organizational Structure: Zara

Zara is a brand that belongs to Spain’s most prominent fashion retail company called Inditex (Inditex, 2021a). The latter’s executive chairman is Pablo Isla and CEO is Carlos Crespo González. The owner, founder, and leading board member is Amancio Ortega Gaona, and the head of the Zara brand is Óscar...

Trait vs. Great Man Theory of Leadership

Introduction Every organization or group of people requires a leader who can motivate, unite, and guide them. Individuals follow various leadership strategies and styles depending on a situation, their personal preferences, the characteristics of their followers, and many others. Every leadership approach has some peculiarities that can determine whether subordinates...

• Social Responsibility
• International Marketing
• Organizational Change

Tesco Company: Strengths, Weaknesses and Success Factors

This paper explores external and internal environment of Tesco as its success factors. It also presents strengths and weaknesses of Tesco internal environment. Check it out if you need to write an environmental analysis. Introduction Tesco is one of the leading corporations in the UK as well as the global...

Pizza Hut Restaurant’s Products and Services

Introduction Pizza Hut is basically an American restaurant chain and international franchise with nearly 12,000 restaurants that offers different styles of pizza along with side dishes. It marks its history from the year 1958. Pizza Hut holds the most market share in the pizza industry. Some of its products include...

Current Organizational Structure of British Airways

Introduction Organizational structure is the hierarchy of the lines of authority and communication lines in an organization. An organizational structure defines how power and responsibilities are assigned to the employees and where responsibility has been delegated (Business Dictionary, 2009). The company chosen for this assignment is British Airways which is...

Home Depot International Expansion Strategies

Abstract International marketing is necessary for the current age of globalization. Companies are expanding to other parts of the world where their services are absent. The international market is a source of diversity. It may affect a company positively or negatively. This essay focuses on the international expansion and marketing...

Toyota Motor Company: Marketing Plan

Executive Summary The research focuses on the marketing plan for the Toyota company, which is a global leader in motor vehicle production. Toyota applies the best marketing plan to gain its market share and competitive advantage. The company produces vehicles of different kinds to meet the demand of every consumer....

Shein’s Corporate Strategy and Competitive Advantage

Introduction The focus of this paper will be on examining the sources of competitive advantage for a global firm, Shein. The company describes itself as a global fashion and lifestyle e-tailer driven by the commitment to make fashion accessible to all people (Shein, 2022). Shein is an international business-to-consumer (B2C)...

McDonald’s Organizational Culture and Its Elements

McDonald’s Organizational Culture: Introduction Organizational culture refers to the “values and behaviors that contribute to the unique social and psychological environment of an organization” (Cameron & Quinn 2011, p. 13). It encompasses the expectations, values, and experiences that promote cohesion and achievement of organizational goals (Flamholtz & Randle 2011, p....

Tata Group’s Problems and Recommended Strategies

Introduction Ratan Tata is recognised as a person that transformed the Tata Group (a massive Indian conglomerate) from a random collection of businesses into a nimble group that is ready to use new opportunities to expand and grow. The Tata Group is very quick an efficient in expanding its global...

Artificial Intelligence and Unemployment

Introduction Fast technological development and automatization have caused many changes in people’s lives. As soon as the industrial revolution impacted the manufacturing process, productivity skyrocketed, and corporations became major societal driving factors. However, a downside of the industrial revolution was the fast improvement of equipment that worked more efficiently, cheaply,...

Apple Inc.’s Internal and External Strategic Environment

Welcome to our sample essay on Apple’s internal environment and external environment case study. Here, you can learn more about Apple’s strengths and weaknesses and get some inspiration for your Apple internal and external environment analysis.  Strategic Environment Analytical Tools SWOT Analysis SWOT analytical tool is considered an important approach...

• Relationship

Entrepreneurial Ventures and Exploration of Entrepreneurial Mindset

Introduction Exploring the entrepreneurial mindset is impossible without clarifying different venture types and their characteristics. The typology of ventures depends on various characteristics, such as size, geographical location, product types, and other factors. The present paper will seek to discuss different types of entrepreneurial ventures and to examine their similarities...

Apple Inc.: Business-Level and Corporate-Level Strategies

Introduction This essay explores Apple’s business-level and corporate-level strategies as a dominant player in telecommunications. The paper recognizes the company’s creative potential as its most critical business strategy while having stores in every country as its most effective corporate strategy. More importantly, Apple’s competitive climate is also analyzed against Samsung,...

Integrated Marketing Communication Plan for Nike

Executive Summary Nike is a large company and a famous sports and fitness brand that is loved by customers from all over the globe. Digital communication is crucial to Nike to stay ahead of its competitors, increase brand awareness, and draw new customers into stores. Hence, the purpose of the...

Six Planning Tools and Techniques

Planning is a complex action that consists of a sequence of preconceived steps. They include the six major planning tools and techniques that managers in any sphere use, which are forecasting, contingency planning, scenario planning, benchmark analysis, participatory planning, and goal setting. Forecasting helps predict what might happen in the...

Supply Chain Management Theory

Want to know more about the fundamentals of the supply chain management theory or materials logistics management theory? Then keep reading! Get some inspiration for your essay on supply chain management theories.  Supply Chain Management Theories: Essay Introduction A supply chain is a system of information and resources that involves...

Recruitment and Social Media

Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...

Toyota Problems and Solutions

What problem happened in Toyota? How was it solved? This essay provides answers to questions regarding Toyota problems and solutions, such as a recall. Introduction How can a company that has been calling the shots in the automobile market succumb to problems and criticism brought about by mistakes that could...

Unilever Case Study: Marketing Strategy of the Products

Introduction Unilever is a global company that deals with manufacture of consumer products. The company manufactures a wide range of products ranging from food to personal and home categories. The company’s engagement in production of different commodities has largely contributed to its growth in most parts of the world. The...

Online Shopping and Its Impact on Consumers

In the retail industry, the concept of online shopping is an emerging trend that most business organizations are adopting to facilitate their sales. The rapid growth in eCommerce is caused by the advancement in digitalization whereby consumers and business owners have access to technologies that enable them to view various...

Burj Al Arab Hotel Marketing Analysis

Burj Al Arab Marketing Strategies: Introduction Today, it is crucial to take into account the complexity of the market if a business is to be successful. To do that, it is recommended to use the various tools provided by marketing; the latter can be defined as “the management process responsible...

• Operations Management
• Recruitment
• McDonald's

The Boeing Company’s Stakeholder Analysis

Introduction In the wake of concern for citizens’ safety and security, the recent accidents that occurred to Boeing planes, particularly, the 737 model, put the company in an extraordinarily difficult position. Boeing owes a tremendous amount of responsibility to its key stakeholders, passengers’ safety being the key area of the...

Tesco Supply Chain Management

Tesco Supply Chain Management: Executive Summary Supply chain consolidation is crucial competitive value for firms with international operations. Close supplier relationships help improve quality, streamline delivery systems, and reduce operational costs. This paper examined Tesco’s coordination strategies for its global supply chain, returns on its R&D investment, supply chain risk...

McDonald’s External and Internal Environments

Summary McDonald’s Corporation is one of the main players in the fast food industry. Richard and Maurice McDonald founded this company in California in 1940. Globalization and competition affect the development of McDonald’s business environment. External factors focus on political, economic, and technological changes, while internal factors include culture, performance,...

Apple iPhone Supply Chain & iPhone Supply Chain Map

Apple iPhone Supply Chain: Introduction Supply Chain Management (SCM) is the design and implementation of processes to manage movement and storage of raw materials, work in progress, finished goods, and consumables, from various points of origins to their destination. Modern firms procure raw materials and components from vendors that are...

Supply Chain Management at Nestle

Organization Background Nestle is the leading food manufacturing company in the world, with its presence being felt all over the globe and its products sitting comfortably at the dining table of almost every homestead around the world. The company was founded by Henri Nestle in the 1960s with an aim...

Heineken Competitive Advantage & Heineken Problems

Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...

Corporate Strategy of Coca Cola

Corporate Strategy of Coca Cola: Introduction The international soft drinks market is never complete without mentioning the leading player, Coca-Cola. Over time, it has created a solid corporate brand name, strong product brands, and consequentially substantial brand equity through various products across many markets. Since its inception, the company has...

Etihad Airways Vision, Values, & Strategic Purpose

Executive Summary The foundation of Etihad Airways in 2003 resulted in intensified competition in the airline industry as the company emerged as one of the fastest-growing players in the industry. With its headquarters situated in Abu Dhabi, which is the capital of the United Arab Emirates, Etihad Airways benefits from...

Path-Goal Theory: Strengths and Weaknesses

Relationship between Path-Goal Theory and Follower Motivation Path-Goal theory is a tool for leaders that are flexible enough to adjust their leadership model in order to motivate employees to perform in a certain way. Such motivation comes from the leader-inspired belief that all the efforts will be fruitful (Dixon &...

Lululemon: Core Competencies & Competitors Analysis

Case Summary and Analysis- Company History Lululemon Athletica Inc. is a sports and athletics clothes company that operates from Vancouver, Canada. The company initially started its operations as a clothes design shop that was also a part time yoga studio (Lululemon Athletica Inc 1). The proprietor’s observation of the lack...

• Manufacturing
• Organizational Behavior
• Financial Management

Facebook’s Privacy Issues and Unethical Business Practice

Facebook’s data privacy issues have been at the center of discussions regarding unethical business practices. The company has repeatedly shown negligent practices when it comes to protecting its main asset, user data. While accumulating wealth through the popularization of its main social media website, the organization has failed to properly...

The Sales and the Marketing Activities

Introduction Sales and marketing are the life blood of an organization. It is only through the marketing activities the product of an organization reaches the ultimate customer or the end user. Sales and marketing have their origin from the time immemorial from the barter system. Effective and efficient sales and...

Operations Management: Apple Case Study

The expansion of companies is a frequent practice in business development, allowing for the development of new markets, increasing the size of the customer base, improving commercial potential, and scaling the field of influence. When a company successfully expands, it is guaranteed to increase sales and, consequently, profits, as well...

British Petroleum Company’s SWOT and BP PESTLE Analysis

If you want to analyze political and economic factors influencing BP, PESTLE analysis is what you need. For reviewing the strengths and weaknesses of BP, SWOT analysis is perfect. You will find both of these analyses here. Introduction British Petroleum (BP), headquartered in St. James’s, City of Westminster, London, is...

Disney Plus Strategy Analysis: Marketing Mix, Market Segmentation, & More

This case study provides a detailed Disney Plus Strategy analysis. It contains an overview of the Disney Plus business strategy, products, and different types of market segmentation, including geographic, demographic, behavioral, and psychographic. Disney Plus Marketing Strategy: Introduction The purchase and consumption of video content is something that changed significantly...

Maybelline Case Study Analysis: Marketing & Competitors

Several key elements were crucial in Maybelline’s victories in the past. The purchase of the firm by L’Oreal Paris and ascent on the global market as a consequence were among them. With access to new markets, the company was able to become a worldwide brand and expand its sales. Thus,...

The Role of Technology in Operations Management

Introduction Operation management can be simply defined as the methods by which organizations produce or deliver the goods and services that provide the reason for their existence. The management process, in that regard, is concerned with the resources that produce the products and services, and which usually consists of people,...

Economics: Unemployment, Its Causes and Types

This essay sample explores solutions, types, and causes of unemployment. Read it to get ideas for your essay about unemployment. Unemployment Essay Introduction Unemployment has become a major problem in almost every society. The challenges posed by unemployment are both social and economical in nature. Under normal circumstances, unemployment leads...

Nestle’s Supply Chain Management Improvement

Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...

Apple Organizational Behavior, Structure, & Culture

Introduction Company Analysis Apple is a company with worldwide popularity (Apple Inc., 2018). It “engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players” (The just 100, 2017, para. 1). As of 2017, the company ranked #34 in The just 100:...

• Advertising
• Outsourcing
• Intelligence

Boeing Business Strategy: Analysis of Plan & Objectives

In this essay, you will find an analysis of Boeing’s strategic plan, its business plan, and its objectives. It was founded in 1916 in Seattle, Washington. In just a little over one hundred years, Boeing became the largest aircraft manufacturer. You might be wondering how this was achieved? Here’s the...

The Amazon Environment Analysis

Overview of the E-commerce Industry E-commerce is one of the world’s largest and fastest-growing industries since online buying has been a mainstay in daily living for years. However, the sector encompasses much more than just online shopping, and it will continue to develop and expand in response to market changes...

Woolworths’ Integrated Cost Leadership/Differentiation Strategy

Integrated cost leadership/differentiation strategy is Woolworths’ competitive advantage. It is also connected with Woolworths’ pricing strategy and customer demographics. Keep reading to learn more. Integrated Cost Leadership/Differentiation Woolworths has adopted various business-level strategies and integrated them to drive its operations in the highly competitive Australian retail sector. This approach is...

Ford Motor Company: Quality Management Problems

Introduction Ford Motor Company is an American automotive company that manufactures cars under the brand “Ford.” The headquarters of Ford Motor Company is located near Detroit, in Dearborn, Michigan, USA. The firm produces a wide range of products: cars of different sizes, purposes, and costs; representative offices and factories of...

Apple Inc.’s Strategic Management Recommendations

Executive Summary Apple is among the crucial actors within the scope of the high-tech industry. The below discussion is dedicated to the analysis of the case study related to the company. The paper includes the evaluation of its external and internal environment and the recommendation regarding an emergent strategy. Porter’s...

The Walt Disney Company’s Balanced Scorecard

Introduction The Walt Disney Company (TWDC), or simply Disney, is a multinational entertainment and mass media conglomerate that was established in Los Angeles in 1923. According to the company’s website, TWDC seeks to entertain, inspire, and impact people through the power of stories (The Walt Disney Company, n.d.). At the...

The PepsiCo Company’s Strategic Management

Executive Summary Every business must rely on a clear strategic plan which is capable of guiding its activities and the decisions of the management. The current paper explores the strategic plan of PepsiCo, as well as the aspects which shape the goals of the company and its objectives. PepsiCo is...

Tesla Inc.’s Strengths and Weaknesses, Resources and Competencies

Introduction Tesla Inc. is the leading automaker of fully electric cars in the world. The company took a bold step to lead the world toward using sustainable energy. Its operations are considerably influenced by various aspects, ranging from the general environment to internal and external factors. The paper evaluates the...

Strategy Implementation, Evaluation, and Control

Are you searching for marketing strategy implementation, evaluation, and control examples? Then you are at the right place! Learn about the importance of marketing strategy implementation, evaluation, and control and get some ideas for your paper. Strategy Implementation, Evaluation, and Control: Essay Introduction A business plan is a focal point...

Production Factors and Importance

Introduction Production is defined as the creation of goods and services to satisfy human wants. Successful production can only take place when there are adequate factors of production. These factors include land, labor, capital and entrepreneurship. These factors must be rewarded accordingly if a meaningful business is to be achieved....

• Strategic Analysis
• Organizational Structure

Apple’s iPhone and Consumer Behavior

This case study is focused on Apple consumer behavior in relation to iPhones. It also studies the target market, buying behavior, and decision-making process in Apple’s customers. Apple Consumer Behavior Case Study: Introduction The electronics industry is one of the most diverse economic sectors. Companies produce various electronic products for...

Companies That Use Information Systems

Concerning particular businesses that utilize information systems, firstly, it is feasible to emphasize the experience of IBM. IBM, or International Business Machines Company, is considered to be a global technology corporation based in Armonk, New York. For operational, transactional, and database activities, this organization has been employing a management information...

Set Theory and Its Application in Business

Businesses deal with different categories of people; some are regular buyers, suppliers, distributors or one-time buyers. They also have several inputs which include products, employees and capital. Some suppliers can be customers to the business as well as some employees. This implies that, in business operations there are a lot...

Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’s

Consumer Behavior Essay: Introduction Founded in 1940, McDonald’s is the largest fast-food chain in the world with locations in more than 115 countries. It serves an excess of 69 million customers in its approximately 34,000 outlets, a situation that makes the company a global mega-corporation. The company has grown tremendously...

Nike Company’s Digital and Online Systems

This case study analyzes digital and online Nike information systems. Check it out to learn all about Nike management information system and its applications. Company Overview Nike Company has managed to build a household name, particularly in the field of sports footwear, equipment, apparel, and sports and fitness accessories. This...

Analysis of Service Quality at Starbucks Company

Starbucks Company is a multinational corporation found across the globe, providing high-quality coffee products to its customers worldwide. The organization is an American company whose capital is located in Seattle in Washington DC. The company is very successful and ranks as the best provider of coffee worldwide. This is attributed...

Nike Five Forces Analysis & Nike SWOT Analysis

Nike is an international leader in sportswear retail. It is a flagship brand responsible for developing many technologies in the footwear industry nowadays. While its primary market is North America, where Nike is an absolute leader, it is also present in the Western European market, where the UK holds the...

Becoming an Entrepreneur

Being an entrepreneur is a responsible and difficult task, so people need to understand their goals and capabilities. In any case, despite the difficulties, it is an exciting activity that brings valuable life experience. If I chose to become an entrepreneur, I would start my coffee shop. In my opinion,...

Christian Dior: the Analysis of the Company

Executive Summary This is a report on Christian Dior, a multinational company based in France which engages in the production and distribution of several consumer goods. In the distribution of its products, Christian Dior has given some distributors licenses in France and the whole of Europe, Middle East, Asia and...

Saudi Aramco Oil Company: Analysis

Introduction One of the largest top Saudi listed stock businesses with a global presence, Saudi Aramco (SA), will be the subject of a brief strategic assessment in this essay. Through the use of a PESTLE analysis, the external environment of SA will be evaluated in this paper. The study will...

• Social Media
• Marketing Management

Apple Company: OM Forecasting and Management

OM Forecasting Apple’s OM forecasting is based on the bottom-up approach because the organization is focused on providing the best quality products. The inventory control department details the number of supplies that will be needed. Hence, the basis of Apple’s forecasting is qualitative techniques, such as time series analysis and...

Starbucks: Company Analysis

Introduction Competition has gone global and the market and industry dynamics have necessitated the need for companies to make concerted efforts streamlined towards ensuring that high quality goods and services are offered in the market at competitive prices. This has resulted in the adoption and implementation of several tools and...

Marriott Target Market Segmentation and Positioning

Executive Summary The current report aims at reviewing the market segmentation and positioning strategies utilised by Marriott in London. The hotels of the analysed chain vastly adopt such segmentation variables as demographic, geographic, psychographic, user-status, and purpose of travel to target and position their specifically developed services. However, the literature...

ZZZZ Best Company: Strength and Weaknesses

Analysis of Barry Minkow Barry Minkow was born on the 17th day of March 1967 in Reseda California state (Akst). During his childhood, he stayed with his Jewish parents in a middle-class suburb in the San Fernando Valley. His parents operated a garage while the mother was working as a...

Innocent Smoothies Brand: Marketing Communication

Our sample paper on Innocent drinks marketing strategy explores Innocent market share, business model, positioning, campaigns, and other aspects. Learn more about Innocent marketing strategy with the help of our sample! Executive Summary Innocent Company sells its fruit smoothies at one point five million (1.5M) rate yearly and has conquered...

Toyota Company: Foreign Direct Investment

Introduction The Toyota Motor Corporation has its headquarters in Aichi, Japan, with several international plants in countries across the globe. It is the largest vehicle manufacturer in the world with the capacity to produce more than ten million automobiles each year. This analytical treatise attempts to explicitly review how Toyota...

Amazon Approach to Management and Performance Evaluation

Amazon is one of the most influential tech giants on the planet, and its market capitalization is similar to that of Microsoft and Google. It is possible to state that Amazon is arguably the most successful startup of the current era, and it has managed to replace Walmart as the...

A Critique of Quantitative Research

Abstract People especially researchers erroneously assume that quantitative research is the most applicable in most situations. This assumption has been in existence for a long time. Such scholars are convinced that quantitative research is the most appropriate for policy making and enactment of laws especially those that are related to...

Sony Company’s Supply Chain Management

This essay focuses on Sony’s supply chain management. Learn more about Sony’s operations management with us! Introduction The company that will be assessed in this report is Sony Corporation which is a large multinational Japanese conglomerate that manufactures electronic products for the global consumer and professional markets. The corporation which...

Amazon’s Information Management System: Description and Analysis

Introduction The coordination of supply chains is essential for big corporations that provide goods for their customers. Large volumes of products that need to be supplied frequently require logistic planning. To satisfy consumers’ needs in the most efficient and timely manner, companies utilize information management systems (IMS) that help find...

• Performance Management
• Digital Marketing
• General Motors
• Negotiation
• Discrimination

Dunkin’ Donuts: Organizational Structure, Recruiting, Training, & More

This Dunkin’ Donuts case study is focused on the US-based multinational company whose business is concerned with selling coffee and doughnuts and providing quick restaurant services. First, the paper will analyze Dunkin’ Donuts’ job design to understand how it can boost employee motivation. Further, the case study will explore the...

Leadership Styles Advantages and Disadvantages

There are many leadership theories that can be applied in an organization in different fields, for example, in business, healthcare, sport, or nursing. If you’re curious about the advantages and disadvantages of leadership styles, you’re at the right place! This essay discusses the advantages of leadership styles, such as democratic,...

Vinted Fashion Company Building Brand Awareness

Executive Summary Vinted is a Lithuanian second-hand clothing retail platform with a presence across Europe as well as in the United States and Canada. It has expanded dramatically throughout 2020, due in large part to the suitability of its business model to the COVID-19 situation. The company is currently working...

Cultural Diversity in the Workplace

Introduction The culture is considered to be under the influence of constant changes connected with religious, ethnic, and social factors backgrounds and their development. The success of any business lies in covering these transformations in the process of companies’ operations development. Cultural Diversity in the workplace is considered to be...

Human Resources Management in Google

Company Overview and HR Concept Introduction Google is one of the largest multination IT corporations in the world. It generates billions of dollars of revenue and offers a variety of services to its clients. Google’s primary sphere of interest lies within the boundaries of the internet and computer technology. It...

Ethical Problems in Amazon

Introduction Following corporate culture and developing positive interactions with staff are valuable ethical practices that most modern companies strive to uphold. However, in some cases, violations committed by managers do not remain among the team and are made public, which, in turn, becomes an occasion for public outcry. The case...

SWOT Analysis and Its Significance

Introduction Strategic planning requires the analysis of an entity’s external and internal environments using the strengths, weaknesses, opportunities, and threats (SWOT) analysis approach. This technique involves evaluating the threats, strengths, opportunities, and weaknesses impacting a company’s operations.1 SWOT analysis’s primary objective is distinguishing the most beneficial fit between a given...

Information Systems of Apple Inc.

Apple Inc. is one of the leading producers of IT products with its most prominent products such as iPhone, iPad, Macintosh, iTunes, as well as many other successful projects. The use of effective information systems is the company’s competitive advantage (Hwang & Chen, 2017). iCloud was developed in 2011 as...

The Coca-Cola’s and Pepsi Co.’s Employee Training

Development for human capital Coca Cola and Pepsi Cola conduct regular training and development for their employees. Training and development programmes for employees in these organisations aim to instil knowledge, skills and attitudes required for the job and promoting organisational culture. Given the ongoing changes in the labour market, it...

Ethical Dilemma and an Ethical Lapse Difference

Ethics are principles of conduct within a society and strongly apply to business settings as well. Widespread adoption of social media and the issue of transparency now is critical in a business environment and communication within consumers. Violation of ethics by companies is carefully observed by government regulators and the...

• Globalization

The Case of Nokia: A Lesson in Leadership and Motivation

Introduction In the 1990s and 2000s, the Finnish company Nokia was a global phenomenon. It grew to be a technology giant, leading the change in how people used mobile phones. Nokia was the number one mobile maker and probably the first phone that many people owned. Today, the days of...

Oral-B Electric Toothbrushes: Marketing Plan

Executive Summary Company Description Oral-B is an oral care company that produces premium-quality electric toothbrushes for people who would like to receive professional dental cleaning experience at home. Target Segment Oral-B’s target segment is upper-middle-class representatives who live in urban areas of developed countries. They maintain a healthy lifestyle, are...

Lego Group: Leadership and Change Management

Introduction Many successful businesses today can attribute their prosperity to the bold actions taken by their leaders. In many cases, organizational leaders are forced to make drastic decisions that change the direction of a firm and revert a crisis threatening to bring down a business. Today, many observers believe that...

Objectives & Strategy: Walmart

Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....

Ratio-Trend Analysis in HRM: Example & Techniques

The choice among a variety of qualitative and quantitative techniques for forecasting human resources demand depend on peculiarities of businesses and industries. A particular attention should be given to industries with seasonal variations in demand for human resources. While qualitative techniques are also frequent in supporting HR management decisions, quantitative...

Google: Organizational Culture & Company Values — Organizational Culture Essay

This Google organizational culture case study analyzes the Google business culture from the management theory perspective. It considers the company’s corporate values and their benefits and problems. What is Google’s organizational culture? As this analysis shows, it focuses on a comfortable working environment and employee reward and recognition. This essay...

Nestle: SWOT Analysis, BCG Matrix, Marketing Mix, & Overall Strategy Analysis

This case study provides a thorough Nestle strategy analysis. It contains the marketing mix of Nestle, the company’s competitive advantage, internal and external environment analysis, and other details. Read on to learn the firm’s global strategy! Nestle Strategy Analysis The marketing planning processes incorporate 4 stages including the analysis stage,...

Internal and External Factors Influencing IKEA

This analysis of internal and external factors influencing IKEA will inspire a great paper. Check it out if you need to write a PESTLE analysis of environmental factors affecting IKEA.  Introduction IKEA is a worldwide recognized home furnishing seller. It has quickly developed since it was started in 1943 by...

Centralized Training: Advantages and Disadvantages

Introduction Currently, the two prevalent business training models are labeled as centralized and decentralized. While both of them are beneficial for the organization, the scope of this paper allows focussing only on the centralized training system. In this model, managers decide to conduct all the development programs for staff in...

Applying Herzberg’s Two Factor Theory in Motivating Apple Inc’s Employees

Introduction New York Times Magazine featured 500 Apple Inc’s current and former employees. The employees complained of various forms of sexual harassment. These encounters were registered on Appleton. The discontent of employees was witnessed at Apple Inc in September 2021. Herzberg’s Motivation Theory This paper applies Herzberg’s motivational theory to...

• Workplace Diversity
• Employee Motivation
• Acquisition
• Customer Service

Business Report of Apple Company

Executive Summary The paper looks at the management of information within Apple company. Data communication systems entail the network structure in the organization and through this, the information system within the company and how communication is fostered is looked into. The Findings and Analysis and the IS impact on the...

The Netflix Company’s Cultural Change Management

The Change Event in Netflix The advance of the Internet and allied technologies has allowed small startups to develop into large, multinational corporations quickly. Founded in 1997 in California as a small startup business, Netflix became a global organization in less than 20 years due to its Internet technology (Liang...

The Functions of Information Systems Within Apple INC.

Introduction An information system is an interconnected set of tools, methods, and personnel used to store, process, and deliver information to achieve the management goal. The information systems are designed to provide information on time, that is, to meet specific needs within a certain subject area (Rainer et al. 10)....

Role of Department of Marriott Human Resources for Employees

Department of Marriott Human Resources for Employees: Background A company requires physical and human resources for its operations; human resources are the greatest asset that an organization can have; without it, business transactions cannot be affected (Tocher and Matthew, 2009). It ensures that the business is running in the right...

Stakeholder Model of Corporate Social Responsibility

The stakeholder model of corporate social responsibility implies that managers are responsible for corporate decisions since they influence various stakeholders. On the one hand, every business decision is associated with some costs that fall on certain stakeholders. At the same time, other stakeholders benefit from the decisions. According to the...

Organizational Culture: Louis Vuitton, Chanel, and Gucci

Introduction Organizational behavior is a combination of various essential factors, ranging from individual perspectives and actions, theories of motivation, communication strategies to every business’s overall composition and culture. A company is a complex unit that is not only designed to generate profits but to create an atmosphere that stimulates workers...

Customer Satisfaction Towards Nestle Products

Executive Summary This essay aimed to explore how satisfied customers are when purchasing Nestle projects and provided a brief overview of the Nestle background. Consumer satisfaction is a major challenge that is facing Nestle due to the different tastes and preferences of customers. The researcher used various sources such as...

Impact of Culture on International Business

Today, the global business is filled with cut-throat competition and most of the companies are trying to expand their business internationally. While doing business internationally, different factors like culture, economy, and political system, etc. of the other countries need to be analyzed. Among them, the cultural factor or culture has...

Food Truck Business Strategy, Resources, Management

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Business - Essay Examples And Topic Ideas For Free

Business encompasses the activities involved in the production, sale, or trade of goods and services. Essays on business could explore different business models, ethical considerations in business practices, or the impact of global economic trends on small and large-scale business operations. We’ve gathered an extensive assortment of free essay samples on the topic of Business you can find at Papersowl. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

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Everything You Need to Know About Business School Essays

Padya Paramita

February 8, 2021

You’ve worked hard to achieve a good GMAT score and beef up your resumé as you prepare to apply to your top-choice MBA programs. While you’ve got those components out of the way, you might still need to work on the element which could make all the difference between an acceptance and a rejection from the admissions committee: your business school essays .

Business school essays are program-specific and are geared towards helping admissions committees understand who you are and how their institution can help you reach your goals. In order to answer these prompts, you need to frame the biggest factors behind your choice of a school in terms of how they align with your personality and aspirations. 

You must take advantage of this essay component to give admissions committee members a concrete and memorable idea of who you are. To guide you through what to expect, we’ve outlined the 2020-2021 prompts for the top 20 MBA programs, how to answer common questions, explained the importance of the essays in the admissions decision, as well as  shared some final tips to aid you through the process.

Prompts for Top Schools

Here’s the thing: not all business schools ask for the same essay. In fact, for most schools, you have to answer multiple short prompts that add up to convey a bigger picture of who you are. While the prompts and word limits differ, they all ask questions which help provide context for other parts of your application, as well as demonstrate how you would fit into the school. Without further ado, let’s look at the prompts for business school essays assigned by the top 20 MBA programs for the upcoming cycle:

As you can see from the table, essay prompts and lengths vary from school to school. One personal statement won’t cover all of the MBA programs on your list! Nor can you copy one essay and directly paste it for another prompt, as you have to be specific to each school and its specialties. 

How to Tackle Common Prompts

Now that you’ve read the prompts for business school essays you’re likely to encounter, it’s time to analyze how to answer them. For any MBA response, it’s important to think about the following:

• Who you are
• What you’ve done so far
• Where you hope to go
• How an MBA from the school of your choice can help you reach your goals

To further break down specific ways to answer some common questions, let’s look at how to answer three typical MBA prompts you’ll almost certainly have to tackle.

The “Why Our School” Essay

Anyone can say they want an MBA from a top school. The “why our school” essay is your chance to convince admissions committees that you’ve done your research on their program and are convinced that this is the institution for you over any other. Each school frames it differently, and assigns their own limits such as:

Penn : What do you hope to gain professionally from the Wharton MBA? (500 words)

Columbia : Why do you feel Columbia Business School is a good fit for you? (250 words)

There’s no beating around the bush. You’ve made a choice to apply to the program, so make it clear why you’ve done so. Writing this essay will also prepare you to confidently back up your decision if you are invited to interview with the school. This is your chance to demonstrate that you know the program and aren’t writing generic statements that can apply to any MBA. Whether it’s Columbia’s J-Term or the Harvard Business School Case Method , know what opportunities you would have at the school whose essay you’re tackling that you can’t find anywhere else. 

Most importantly, remember that this is your business school application. Just outright stating that these resources are great won’t do. You have to tie them to the experiences you’ve had, the kind of business you want to engage with in the future, and how these resources can help you get where you want in your career. How can the school of your choice help you hone your teamwork skills? Is there a particular leadership program at the school that can benefit your long-term plans? Show the admissions reader that you know the opportunities inside out, that you’re aware of exactly which fellowships or seminars are perfect for you, and in turn, outline how you can contribute to the class environment.

The Career Goals Essay

For a lot of schools, the career goals and “why our school” questions are fused in one prompt. A few of the top schools ask you to write about where you see yourself at various points in the future:

Michigan: Michigan Ross is a place where people from all backgrounds with different career goals can thrive. What is your short-term career goal and why? (200 words)

UVA : What is your short-term, post-MBA goal and why? (150 words)

While attending business school and receiving an MBA can open you up to new career possibilities, admissions committees want to know that you’re an ambitious, reflective, and driven individual. Since you’ve probably taken time to step into the workforce for a few years, you should use this prompt to connect these dots and your forward-looking vision. If your word limit is restricted, don’t focus too much on the past. Mention the most meaningful aspects of your work experience or the field you wish to join, describe your biggest aspirations, and how an MBA from that specific school can help you get there. If a school has asked the “why our school” and career goals questions separately like Columbia has, make sure you haven’t repeated any information; each essay should convey something new.

Similar to the “why our school” question, the career goals essay also provides great practice for your interviews because schools will undoubtedly want to hear more extensively about what you’ve done where you plan to go, and how the institution fits into it all. A carefully written response can help you set up a compelling answer for your interview. So, make sure you don’t exaggerate or write about anything you can’t elaborate on if faced with the question in person.

The “Tell Us Who You Are” Essay

The “tell us about yourself” or “introduce yourself” questions for business school essays can seem broad. Where do you even start? Schools frame this type of question very simply, or sometimes in unconventional ways:

UT Austin : Please introduce yourself (250 words) 

NYU : Describe yourself to the Admissions Committee and to your future classmates using six images. 

However worded, it’s time for you to reflect on what makes you a unique, memorable candidate when compared to thousands of others from all over the world.

The key to writing such an essay is to stay organized. Don’t write down every single thing you’ve ever done in your response. Take a hint from the Cornell Johnson prompt: “Please help us get to know you better by sharing ONE example of a life experience, achievement, or passion that will give us a sense of who you are as a potential community member.” When you’ve got limited words and readers with very little time on their hands, you need to narrow it down to the most compelling aspect about yourself. 

Think about leadership opportunities, honors and awards, and your family background. You could talk about your biggest passion and how it arose, you could talk about any experience which has shaped your perspective, or you could talk about your family background and how it has directed your career choices. No matter what you cover in your essay, you have to make sure it paints a memorable picture. Using anecdotes to drive your points home is an effective way of showing rather than telling. If you want to talk about work experience, make sure you’re not just writing about how you worked at a consulting firm where hundreds of your peers have also worked. It won’t help distinguish you to admissions officers. In fact, it might just do the opposite. You have to find a unique spin.

Make sure your response has a clear focus, so that the admissions committee members will be able to remember you easily once they’ve finished reading.

The Importance of Your Business School Essays: What Admissions Officers Look For

Your business school essays make up one of the most important components of your application, as they provide admissions committees the chance to understand your personality, figure out what matters to you, and gauge whether you would be a good fit for the school. No matter how strong your grades or test scores are, weak responses to essays can definitely prevent you from making it to the acceptance pile. Remember, your business school essay is not the place for you to explain why you have shortcomings in your application—schools typically have a separate addendum section for that. If your topic and writing are stellar enough, admissions committees might overlook slightly lower numbers. Of course, you need to work on your other elements as well, but the essay acts as a highly valuable opportunity to differentiate yourself.

When reading your essays, admissions committee members look to get a greater sense of who you are and how you’ve taken steps to pursue your interests. While your resumé outlines what you’ve done so far, the business school essays tie the most important pieces of it together to portray why your experiences matter. It’s crucial that you expand on a story that is your own—not your parents’ or your friends’—and one which helps admissions committees understand you beyond your grades and consulting experience. 

Business schools have specific characteristics that they look for in students. For example, Harvard Business School wants leaders who can thrive in a fast-paced environment and actively collaborate with their community. So, an important part of school research is ensuring that you know what kind of characteristics the school wants you to bring, and letting those traits shine in the anecdotes and points you bring up in your essays.

Final Writing Tips 

• Authenticity and Uniqueness are Key - Trying to figure out what admissions officers want to hear, instead of actually reflecting on your career and goals, is the wrong way to approach MBA applications. Your business school essays should stand out as your chance to tell business schools your unique story. Think about whether or not your response will help you become a memorable candidate in admissions officers’ eyes. If you have a professional or personal experience that you know your peers won’t have, that’s what you should consider writing about in your essays.
• Be as Specific as Possible - Saying you want to work in consulting or in investment banking once you’ve received your MBA is far from enough. It tells nothing unique about you. Why do you want to work where you do? What kind of consulting firms are you looking for and why? How do you hope to leverage your experiences and education to create something bigger? The more specific you are to your own goals and story, the more you can stand out to the reader.
• Start Writing with Plenty of Time in Hand - If you’re applying to a handful of business schools, chances are you’ll have over 10 essays to write! In order to make sure all of your essays are as polished as possible; you need to give yourself plenty of time to work on each carefully. So, don’t wait until 3 weeks before the deadline to start. Plan ahead and put your best efforts into convincing admissions officers why you’re ideally suited for their MBA program.

Business school essays provide a great opportunity to emphasize your individuality and supply context on how your background, work experiences, and interests can contribute to the MBA program, as well as the world of business once you’ve graduated. Think carefully about topic choices, and let the admissions committee know that there’s more to you than just your grades and work experiences. Show that you will prove to be a wonderful asset to their institution.

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Essay About Business: Top 5 Examples and 7 Prompts

We see business in action in every aspect of our life. So if you need to write an essay about business, look into this article to find examples and prompts to help you get going.

The word “business” encompasses a broad range of activities and branches. However, in its most straightforward meaning, business refers to an institution or a group that works together and engages with others to achieve a goal that will benefit them. 

To give you an idea of how prevalent business is, think of all the times you buy from a store. Any time you get something from an enterprise, big or small, you’re already in business with them. However, businesses such as charities, churches, and volunteer services organizations also envelop transactions not for profit.

To aid you in writing an excellent essay about business, here are examples you should read, followed by prompts to give you ideas on what to write about.

1. Don’t Sell Yourself Short by Manya Whitaker

2. my personal experience in business by shannon murphy, 3. business ethics and work ethic essay by writer annie, 4. the importance of business study by shyam soni, 5. essay on environment, sustainability and business by  aastha singhal, 1. my business aspirations, 2. businesses i want to support, 3. business in the future, 4. business and ethics, 5. what makes a business more appealing, 6. how businesses affect my community, 7. my bad experience with a business.

“Like a good researcher, I did some investigation into what it meant to run a small business… While the initial work seemed intense, the service itself was no more work than I’d been doing for free. And as my father always says ‘don’t sell yourself short’…so I decided not to.”

Whitaker recounts her life experiences and how she came to think of starting an educational consulting business. Next, she goes through the hoops of when to best start her business, what fees are acceptable, and how to let people know her business exists. She then shares her many tips with professors who want to start their businesses and ends her essay by encouraging them to utilize their talents. 

“Businesses today require not just setting a plan but also about the investment and proper management of people, assets, live time opportunity, and risk to make the business expand and develop. I see myself contributing to the development of good business practices in years to come where I will be leading a great business organization effectively.”

Murphy discusses why she wanted to study business enterprise, saying that “business makes life interesting and worth living.” She also talks about her encounter with a businessman and how he motivated her through his stories. Finally, Murphy shows her determination to go through with her career plans in the business industry through her essay.

“Work ethics comprise more than the desire of the job or career but also how one claims his/her path of achievement… I believe work ethics demonstrate many aspects of a person and how a person is within. So, I ask a question to myself today, what are my work ethics and what do I define them?”

In this short essay, the author decides on what work ethic means to her. She includes traits that make her believe it’s a virtue and even offers an example. She also believes that work ethic is intrinsic and ends her essay by sharing the two fundamental traits of her work ethic: humility and treatment.

“Business has become indispensable in our lives. Nearly everything an individual does is directly or indirectly related to business.”

In his essay, Soni expounds on how business affects every aspect of our lives. For example, businesses encourage people to give their best to the world, benefitting everyone. He also lists some of these benefits, such as business helping in choosing a career, understanding business strategies, and recognizing our contribution to a nation’s success.

“Admittedly, the process of changing corporate mindsets and culture to embrace sustainability can be a challenge for some enterprises… maintaining an environment that enables continued prosperity is imperative for any organization’s survival and growth.”

In her essay, Singhal distinctly shows the connection between our surroundings and survival with businesses. She presents how businesses should lead the demand for environmental sustainability because they can make a relevant change. However, at the same time, businesses can also damage the environment and be detrimental to sustainability. 

She further explains what businesses today are doing to answer their green consumer’s call, such as green regulations and more efficient usage of resources. Finally, she ends her essay with a quote identifying the challenge of the twenty-first century: for people to have a decent standard of living while preserving other aspects of life.

Do you want to upgrade your essay paper? Then, check out this list of the best essay writing apps to help refine your work.

7 Prompts on Essay About Business

After learning more about the subject, write your essay with these easy but enjoyable prompts:

In this essay, you can explain why you want to have a business, including your inspirations and motivations. For example, maybe your family already has a business, and you want to continue it. Or perhaps you want to create a business that will help others. Include personal anecdotes and descriptive paragraphs to convey your thoughts and feelings.

This essay prompt lets you list the businesses you want to get more exposure to. Aside from identifying which business you want to see grow, present why you want them to have more recognition in the first place. 

You can write about a small local bakery from which you always get your bread and share the owner’s story. Or you can shift the attention to a charitable organization that needs more donations to continue its mission. Share why this specific organization is dear to you. You’ll not only end up with a great essay but also help these businesses.

This prompt is perfect for you if you want to talk about curiosity-inducing business-related ideas. You can present propositions on how businesses will be conducted years from now. Do you imagine advanced and intelligent AIs capable of holding a conversation to sell a product successfully? What about flying cars? Don’t be shy, and include all of your concepts. 

There has always been a gray area between business and ethics. As a party to this affair, you can share how important ethics is to the business and its clients. You can talk from the client’s point of view – do you still buy a product of a business with questionable ethics? Or do you only support businesses that hold their ethics in high regard? Then, explain why.

There are many marketing tactics businesses use to attract customers. But what if those do you think are most effective? You can write your essay and include the advertisement types that work for you and why. 

You don’t need to go far to find something to write about with this prompt. Identify the things that businesses in your area directly affect, positive or negative. For instance, having businesses in your community makes accessing comedies easier. On the other hand, having many businesses could make a living in your area more expensive.

To make your essay more compelling, you can recount a bad experience with an establishment. Then, narrate it like a story to engross your readers by describing how management handled things and what you felt during that time. Did it discourage you from going back to that business?

You can also add how you think the people in charge should have acted by suggesting a specific course of action. Again, this will give potential business owners a glimpse of how they can run their businesses better.

Note: Improving your paper’s readability score is also a key criterion when editing for grammar.

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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100 Business Essay Topics

Table of Contents

Business Essay Topics

Navigating the broad domain of business essays can be challenging, but with the right guidance, you can produce a compelling piece. Here are comprehensive guidelines and a curated list of topics to assist you.

Guidelines for Writing a Business Essay

Understand the Topic : Dive deep into the subject matter. Familiarize yourself with the topic to ensure you have adequate information.

Organize Your Approach : Outline the structure of your essay. Decide on the flow and sequence of points you wish to cover.

Brainstorming Session : Collaborate with peers to bring multiple perspectives to the table. Use facts and data to support your points.

Detailed Outline : Draft a comprehensive structure for your topic, ensuring you’ve included vital keywords.

Proofreading : Review your essay thoroughly for errors like spelling, punctuation, and coherence.

With these steps in mind, you’ll be well-equipped to craft a high-quality business essay. Still, selecting the right topic is crucial.

How to Choose the Best Business Essay Topic?

Opt for an argumentative subject aligning with your thesis statement.

Conduct in-depth research to ensure you have ample information.

Consult reputable business websites for insights and try to integrate that information.

Explore topics like marketing strategies or business failures, offering solutions based on your research.

Consider discussing established businesses and their success stories.

Read more: How to Write a Good Business Essay

Curated List of Business Essay Topics

General topics :.

• Accounting and auditing processes in business.
• Effectiveness of marketing strategies on business growth.
• Role of advertisement in company expansion.
• Importance of employee training.
• Factors leading to business failure.
• Measures to prevent fraud and unauthorized fund use.
• Impact of credits on business growth.
• Should businesses adopt lower-cost or market-value catalogs?
• Transactions that influence revenues and expenses.

Business Law Topics :

• Age discrimination’s impact on workplace harmony.
• Addressing racial and gender insensitivity.
• Benefits of maternity leave policies in the US.
• Navigating contract signings in organizations.
• Measures to prevent sexual harassment.
• Navigating copyrights and charters.
• How copyright laws safeguard businesses.
• Legal perspectives on product liabilities.
• Defending against trademark breaches.
• The role of non-disclosure agreements in business protection.

Business Management Topics :

• Modern management practices.
• Importance of leadership skills.
• Globalization and strategic management.
• Organizational behavior insights.
• Emphasizing social and corporate responsibilities.
• Approaches to change management.
• Effective conflict resolution.
• Evaluating organizational evolution.
• Streamlining task allocation.
• Insights into global leadership.

Business Ethics Topics :

• Adherence to company policies.
• Importance of trustworthiness.
• Ensuring fair task allocation.
• Respecting all staff members.
• Promoting care and empathy.
• Upholding honesty.
• Importance of legal compliance.
• Commitment to proficiency improvement.
• Ethical leadership imperatives.
• Emphasizing accountability.

International Business Topics :

• Evolution of the world economy.
• Challenges in global trade.
• Trends in global business development.
• Impact of international relations on trade.
• Price dynamics in global markets.
• Theories of international trade.
• Influence of tourism on international businesses.
• Collaborative solutions for global business challenges.
• Insights into foreign currency exchange.
• Role of international infrastructure in global businesses.

Entrepreneurship Topics :

• The rise of tech startups and their impact on the global market.
• Women in entrepreneurship: Challenges and opportunities.
• The role of angel investors in shaping new businesses.
• The impact of cultural context on entrepreneurial ventures.
• Innovations in social entrepreneurship.
• The significance of networking in startup success.
• The role of educational institutions in fostering entrepreneurship.
• Analyzing the success rates of family-run businesses.
• Entrepreneurial burnout: Causes and solutions.
• Digital entrepreneurship in the age of the internet.

E-commerce Topics :

• The evolution of e-commerce: From eBay to Amazon.
• The role of artificial intelligence in e-commerce personalization.
• The influence of social media on e-commerce trends.
• Strategies for effective e-commerce logistics and supply chain management.
• Importance of cybersecurity in e-commerce.
• Mobile commerce: Growth, challenges, and prospects.
• Ethical considerations in e-commerce.
• The rise of e-commerce subscription models.
• Impact of e-commerce on traditional retail.
• Return policies and their effect on e-commerce sales.

Sustainable Business Topics :

• The importance of sustainable practices in modern businesses.
• Analyzing the economic viability of green businesses.
• How businesses can achieve the United Nations’ Sustainable Development Goals.
• Sustainable supply chain management.
• The role of renewable energy in businesses.
• Green marketing: Strategies and pitfalls.
• Ethical sourcing and its importance in sustainability.
• Employee training for sustainable business practices.
• The effect of corporate social responsibility (CSR) on brand image.
• Zero-waste businesses: Are they feasible?

Human Resources Topics :

• The transformation of HR with artificial intelligence and automation.
• The role of HR in diversity and inclusion initiatives.
• Strategies to reduce employee turnover.
• The influence of company culture on employee satisfaction.
• Modern techniques in talent acquisition.
• Employee wellness programs and their impact on productivity.
• The challenge of remote working for HR departments.
• Legal challenges in HR: From labor laws to workplace harassment.
• Role of HR in crisis management.
• Training and development: Return on investment.

Digital Marketing Topics :

• The role of influencer marketing in brand promotion.
• How data analytics is transforming marketing strategies.
• The efficacy of email marketing in the age of social media.
• Content marketing: Best practices and ROI.
• The future of video marketing.
• User experience (UX) and its importance in digital marketing.
• The challenge of ad-blockers for online marketers.
• Voice search optimization and its role in SEO.
• Affiliate marketing: Prospects and challenges.
• Mobile-first marketing strategies.

Business Essay Ideas :

• Benefits of company mergers.
• Workforce exploitation for profit.
• Correlation between employee loyalty and revenue.
• Role of salaries in employee motivation.
• Online advertising budgeting strategies.
• Employee performance evaluation techniques.
• Policies and choices in public unions.
• Discrimination’s impact on businesses.
• Effects of poor product quality.
• Paternity and maternity leave policies.

For a detailed guide or more topics related to business essays, consider browsing writeondeadline.com . If you need assistance crafting your essay, our team is always here to help.

Business Essay Topics to Write with Impact

Business essays are a common requirement for students pursuing various business-related courses. The key lies in choosing a familiar subject out of various business essay ideas that spark inspiration, one that can be thoroughly researched with ample sources, intriguing facts, or statistical data. In this article, we offer a comprehensive list of business essay topics ideas for you to write a paper that is unmatched!

Business Essay Topics Ideas: Navigating the Selection Process

Selecting the most suitable business essay topics can prove to be a challenging endeavor. Due to the intricate and sensitive nature of the subject, it is crucial to handle business terminologies with care while ensuring that your chosen topic remains intact. To aid you in this process, our custom coursework writing has compiled a set of important tips that will assist you in identifying an impressive essay topic.

• First and foremost, choose a topic that aligns with your personal interests and passions. This will not only make the writing business essay more enjoyable but also enable you to delve deeper into the subject matter.
• Additionally, opt for a business essay topic that offers a wide scope for research. Having access to a wealth of resources and information will enhance the quality and depth of your analysis.
• Select argumentative business essay topics that provide a rich pool of information and sources for reference. This ensures that you have a solid foundation to support your arguments and analysis.
• Prioritize topics that offer evidence, examples, or facts to substantiate the major points of your thesis statement. This not only strengthens your arguments but also demonstrates your understanding of the subject matter.
• Avoid the temptation to opt for overly broad subjects, as they can be challenging to cover comprehensively within the given deadline. Instead, focus on more specific aspects that allow for in-depth analysis and exploration. For instance, if you're writing an expository paper, you can enhance your approach by utilizing an expository essay outline . This will help you structure your major points more efficiently and ensure a clear and logical flow of ideas in your writing. 
• For case studies, consider selecting a business essay example centered around well-established companies and discussing their successes or failures. By offering concrete solutions, you can showcase your critical thinking and problem-solving skills.

50+ Business Essay Topics Ideas: Unleashing the Best Choice

While there is an abundance of business essay topics ideas to explore, we have curated a selection of exceptional choices to assist you in this endeavor. Take a thorough look at our handpicked list and discover an ideal topic that will serve as a solid foundation for crafting a detailed and engaging business essay.

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Business Management Essay Topics

Business management is a broad field that covers various topics affecting the management of business operations. It encompasses finance, marketing, sales, human resources, and supply chain management. The principles of business management are applicable to all types of businesses, whether small or large. Here are some topics from our ' Do my essay ' experts that can help you explore this area.

• Leadership Styles and Their Impact on Organizational Performance: Analyze different leadership styles (e.g., autocratic, democratic, transformational) and their effects on employee motivation, job satisfaction, and overall organizational performance.
• The Role of Emotional Intelligence in Effective Management: Explore the importance of emotional intelligence in managerial roles, examining how self-awareness, self-regulation, empathy, and social skills contribute to effective leadership and team management.
• Strategic Human Resource Management: Discuss the role of human resource management in achieving organizational objectives, focusing on topics such as talent acquisition, employee development, performance management, and retention strategies.
• Ethical Decision Making in Business: Examine ethical challenges faced by managers and organizations, analyzing frameworks and approaches for making ethical decisions and creating an ethical culture within the business environment.
• Change Management and Organizational Resilience: Explore strategies for effectively managing organizational change, considering topics such as change communication, employee engagement, resistance management, and building organizational resilience.
• Innovation and Entrepreneurship: Discuss the role of innovation and entrepreneurship in driving business growth and success. Analyze topics such as fostering a culture of innovation, managing risk, and strategies for promoting entrepreneurial thinking within organizations.
• Strategic Marketing Management: Examine the importance of strategic marketing in achieving competitive advantage, discussing topics such as market segmentation, targeting, branding, product development, pricing, and promotional strategies.

Business Law Essay Topics

Business law is a critical component of any business operation. It covers a wide range of topics, including contracts, intellectual property, securities, and trade secrets. Here are some business law essay topics:

• The Role of Intellectual Property Laws in Protecting Innovation and Creativity in the Business World.
• The Legal and Ethical Implications of Data Privacy and Cybersecurity in Business Operations.
• Corporate Social Responsibility: Balancing Legal Obligations and Ethical Considerations in Business Practices.
• The Impact of Antitrust Laws on Promoting Fair Competition and Preventing Monopolies in the Market.
• The Legal Challenges and Opportunities of International Business Transactions: Navigating Cross-Border Trade and Investment Laws.
• The Role of Employment Laws in Protecting Employee Rights and Promoting Fair Labor Practices in the Workplace.
• The Legal and Ethical Implications of Corporate Governance: Ensuring Accountability and Transparency in Business Organizations.
• The Impact of Consumer Protection Laws on Safeguarding Consumer Rights and Regulating Business Practices.
• Legal Challenges and Strategies for Managing Contracts and Negotiations in Business Transactions.
• The Role of Environmental Regulations in Balancing Business Operations and Sustainable Development.

Business Ethics Essay Topics

Business ethics refers to the set of moral principles that govern the decisions and actions of businesses, and if you need assistance, professionals can help you ' write my research paper ' to explore this topic in-depth. Meanwhile, here are some business ethics essay topics:

• Ethical Dilemmas in the Workplace: Analyzing Real-Life Scenarios and Decision-Making Processes.
• The Role of Corporate Social Responsibility (CSR) in Promoting Ethical Business Practices.
• The Impact of Ethical Leadership on Organizational Culture and Employee Behavior.
• Ethical Considerations in Marketing and Advertising: Balancing Profitability and Consumer Protection.
• The Ethics of Workplace Diversity and Inclusion: Promoting Equality and Fairness.
• Ethical Issues in Supply Chain Management: Ensuring Fair Labor Practices and Environmental Sustainability.
• The Ethical Implications of Technology and Artificial Intelligence in Business Operations.
• Whistleblowing and Corporate Misconduct: The Role of Ethics in Promoting Accountability.
• The Ethics of Corporate Governance: Ensuring Transparency and Responsible Decision-Making.
• Ethical Challenges in International Companies: Navigating Cultural Differences and Corruption Risks.

Business Administration Essay Topics

Business administration covers various topics related to the administration and management of business operations. Here are some ideas you can also use as dissertation topics :

• Effective strategies for managing employee diversity in business operations.
• Effective supply chain management strategies.
• Business incubation and entrepreneur support strategies.
• Effective leadership and its impact on business performance.
• Best practices in business decision-making and problem-solving.

International Business Essay Topics

International business operations are characteristic of companies that operate on a global scale. Here are some international business essay topics:

• The impact of globalization on international business operations.
• The impact of cultural differences on international business negotiations and operations.
• Digital transformation challenges and opportunities for global businesses.
• Effective entry strategies for multinational corporations into emerging markets.
• Effective strategies for managing global supply chain operations.

And if If you're wondering how to write a nursing essay focused on international business operations, here are some essay topics to consider:

• The Impact of Globalization on Nursing Practice: Analyze how globalization has influenced the nursing profession on a global scale, considering factors such as international collaboration, workforce migration, and cross-cultural challenges.
• Ethical Considerations in International Healthcare: Explore the ethical dilemmas faced by nurses working in multinational healthcare settings, examining issues like cultural relativism, patient autonomy, and disparities in healthcare access.
• Strategies for Managing Cultural Diversity in Nursing: Discuss effective strategies and best practices for nurses to navigate cultural diversity in international healthcare environments, emphasizing the importance of cultural competence, effective communication, and respectful care.
• Nursing Leadership in Global Healthcare Organizations: Examine the leadership skills and competencies required for nurses to succeed in global healthcare organizations, focusing on aspects such as cross-cultural leadership, strategic decision-making, and managing international teams.
• International Collaborative Research in Nursing: Explore the benefits and challenges of international collaborative research projects in nursing, discussing the importance of knowledge exchange, research ethics, and the potential impact on healthcare outcomes.

Organizational Behavior Essay Topics

Organizational behavior studies the behavior of people and organizations in the workplace. Here are some topics to create a thorough business essay example:

• The relevance of leadership and management in organizational behavior.
• The impact of motivation theories on business performance.
• Diversity management strategies in organizational behavior.
• The impact of workplace stress on employee performance and mental health.
• Effective communication strategies in organizational behavior.

Trending Business Essay Topics for Exam

Here are some current business essay topics ideas that are likely to be examined in exams:

• The Rise of E-commerce: Transforming Traditional Retail
• Sustainability and Corporate Responsibility: Balancing Profit and Environmental Impact
• The Gig Economy: Redefining Employment Relationships
• The Role of Big Data Analytics in Business Decision-Making
• The Influence of Artificial Intelligence (AI) on Business Operations

Good Business Essay Example

If you are one of those students who don't need business essays and need college essay writing services you've come to the right place too. Our professional writers have done it for you. In the next section, you can explore a business essay example.

Final Words

With our comprehensive list of business essay topics ideas, we've laid the foundation for your inspiration to take flight. With your chosen topic in hand, you're now prepared to conquer the world of business essays and create a masterpiece that will captivate your readers and leave them amazed. So, take the leap and let your business essay reach new heights of excellence!

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Now, are you looking for answers to common questions about business essays? In this FAQ section, we address some of the most frequently asked questions to help you navigate the world of business essay writing.

What to Consider When Choosing the Best Business Essay Topics?

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Essays on Business

A business essay should reflect your knowledge and understanding of the business world, its tendencies, terminology, and development. The business has been around since even before the invention of money – it existed in a form of trade. Business is also one of the main reasons why people left their native countries and ventured out into the world. Modern-day business is also not commonly contained within a single country, but shifts towards a more global scale, making the writing of Business essays ever so complex and demanding. Our Business essay samples will surely help you with an understanding of contemporary business. However, when essays on Business consume more time than you can spare, we are here to lighten the load.

Writing a thesis is a solitary job Someone told me when I was still at the beginning of this research. At that point I was of the opinion that this statement was slightly dramatic and exaggerated. As I proceeded with the thesis, however, I realized that perhaps there was something...

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Write a brief description of the research topic under consideration. The research topic is ‘contemporary marketing strategies for luxury fashion brands in Sweden’. This topic guides and describes the purpose and goal of the study, which is explore the current marketing methods used by Sweden fashion companies to impact sales of...

Words: 1593

Workplace privacy laws dictate the extent to which employees’ privacy is protected. They stipulate the degree to which an employer can monitor the activities of the workers and the roles of the management in protecting the privacy of its employees (Scone, 2012). This paper discusses three privacy laws and how...

Workplace diversity refers to the hiring of employees from various races, cultural backgrounds, and gender. In the past two decades, most companies around the world have incorporated inclusivity as a part of their corporate culture and this has been vital in enhancing their financial performance and market sustainability. Additionally, diversity...

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Work design and its Impact Work design is an elemental function of an organization s human resource management. Its concepts are geared towards how the nature of work affects the employees attitudes and behaviors, particularly their autonomy and skill variety. Job design aims to improve the satisfaction of job, quality,...

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Within the corporate domain, most multinationals and SMEs have realised that organisational control is very important to the existence because it provides the necessary managerial functionalities to keep the corporation fully functional. Organisational control has ensured that that is the responsive application of the company's strategic goals while ensuring that...

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Wine trading, production, and consumption have in the past decade undergone significant development. The growth in the international wine trade is an indication of the ever-improving consumer demand across the globe. During the 2007-2008 global financial crises, the wine market around the world declined by an estimated 3.7% and this...

Words: 3148

William Paterson University is an American-based public university located at Wayne, New Jersey. Having been founded in 1855, the institution is among the oldest colleges in New Jersey. The school primarily offers educational services to students in various faculties. As at the end of 2017, William Paterson University had a...

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While working in any particular company, it is important that one strives to meet the standards and conditions required in the company. Failure to meet these standards may either lead to termination or even demotion to a lower level. The human resource management usually goes through training that equips them...

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Are you studying business and finance and have to write a persuasive essay about it?

Persuasive writing is part and parcel of business. You need to be persuasive in order to achieve business success. It is important to know how to present an argument and make a convincing case for your point of view.

But how can you write a business essay effectively if you don't even know where to start?

Don't worry anymore! This guide will teach you how to craft an impressive persuasive essay about business. We'll provide examples and tips on how to write the perfect essay that will convince others of what you want!

So let's get started! 

• 1. Persuasive Essay Writing - The Basics
• 2. How to Write a Persuasive Business Essay
• 3. Business Essay Examples
• 4. Examples of Argumentative Essay About Business
• 5. Persuasive Essay Topics About Business

Persuasive Essay Writing - The Basics

A persuasive essay is a type of essay that is designed to convince the reader of your point of view.

It uses logic, facts, and evidence to present your side in an effort to sway their opinion. You also use other persuasive elements, like emotional appeal, to persuade others.

Persuasive essays use clear language to make the reader understand your position and see why it is the better choice.

You have now understood the basic definition and purpose of a persuasive essay. Check out the PDF sample below to understand what a persuasive essay looks like in practice.

What is a Persuasive Essay - Example

The Importance of Persuasion in Business

Persuasion is an important skill to have in the business world. You need to be able to persuade others so that you can get what you want. 

This can be in the form of a sale, convincing an employer to hire you, or even presenting a business idea to potential investors. 

Persuasive writing is also used in marketing. Businesses need to explain why people should purchase their product or service and convince them that it is the right choice.

It is important to understand the key techniques for persuasive writing so that you can be successful in business.

Here a video with a simple explanation of what is persuasion:

How to Write a Persuasive Business Essay

Writing a persuasive essay can be a daunting task, as it requires the use of correct persuasive techniques along with evidence. But with the right steps and guidance, you can create an impressive piece.

Continue reading to find out what these steps are.

• Think of a Clear Topic Your essay should have a very clear topic that you want to focus on. This will form the basis of your argument and drive the rest of your essay.

Make sure to choose a topic that you are passionate about and has different sides to it that can be argued. It will also help you formulate the thesis statement, or the central point of your argument.

• Research and Gather Evidence

After choosing the topic, research it deeply. Find out as much information as you can to make your essay more compelling.

You should also gather evidence in order to back up your argument. This could be in the form of facts, statistics, quotes, or even personal anecdotes.

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• Organize Your Ideas

Once you have conducted your research, it is time to organize your ideas. You should have a clear direction that you are taking and the points that you want to make within the essay.

You could use an outline to help with this. It will give you a good idea of how persuasive essay 3-paragraph will look and flow together.

• Write Convincing Paragraphs

Now it is time to write your essay! You should start with an introduction that sets the scene for your topic and explains what you will be discussing in the essay.

The body of your essay will be composed of several paragraphs that make up your argument. Each paragraph should focus on one point and have evidence to back it up.

Finally, the conclusion should summarize your argument and explain why you are right. It should also leave a lasting impression on the reader.

• Check For Errors

Once you have finished writing your essay, it is time to proofread and make revisions . Check for any spelling or grammatical errors and make sure that the argument flows well.

You should also ask someone else to read your essay and give you feedback. This could be a professor or a trusted friend.

These are the steps that will help you write a compelling persuasive business essay. With these tips, you can now create an effective essay that will persuade others of your point of view.

Read on to find persuasive essay examples that will inspire you to write your own essay

Persuasive Essay About Business Examples 5 Paragraphs

Persuasive Essay About Business Examples PDF

Business Essay Examples

Business essay writing can be quite challenging. After all, you are required to provide evidence and arguments to back up your opinions.

But don't fret! You will get comfortable with it after checking out a few good examples and getting some practice. Here are some examples to help you get started on your own essay:

Persuasive Essay on Business Administration

Example of Persuasive Speech About Business

Persuasive Essay About Online Business

Persuasive Essay On Business Management

Examples of Argumentative Essay About Business

Argumentative business essays are a great way to explain your point of view in a logical and convincing manner. 

Business essays can be written about many argumentative essay topics. For example, to explain why certain business decisions should be made or to argue the pros and cons of different approaches. Here are some examples:

Argumentative Essay About Online Business

Argumentative Essay Business Example

Argumentative Essay About Small Businesses

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Persuasive Essay Topics About Business

Persuasive essays are a great way to engage your readers and make them think about the topic at hand.

When it comes to business, there are many interesting topics that you can explore in a persuasive essay. Here are some business topic ideas:

• The Benefits of Outsourcing Business Processes
• Why Corporate Social Responsibility Has a Positive Impact For Business Outcomes
• Should businesses get more benefit from online social networks and social media platforms?
• The Impact of Taxation on Small Businesses
• The Pros and Cons of Starting a Business in the United States
• Employee Training and Its Benefits for Labor Turnover
• The Disadvantages of Mergers and Acquisitions for Working Conditions?
• Should businesses be required to have a minimum wage?
• Why should paternity leave be longer?
• Why Is it fair to restrict competition in certain areas in order to provide better service to customers

We have some persuasive essay topics on other subjects for you as well - check them out!

To wrap up the discussion,

Writing a compelling business essay can be challenging, but it is also an important skill to have when you are entering the corporate world.  By following these tips and looking at examples, you can create an essay that will make your point of view clear and persuasive.

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MyPerfectWords.com has got your back! Our persuasive essay writing service offers reliable help to help you create a compelling and persuasive essay.

We have highly qualified persuasive essay writers who are experts in writing about business related topics. 

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Keep reading

Starting a Business Essay – How to Start

Introduction.

The desire for one to employ him or herself is a dream that many people try to achieve in the early stages of life but how one can be his or her own boss depends on many factors. Starting up an own business is one of the few ways in which one can achieve this but creating a successful business requires a good combination of a good idea and the driving power to do it.

A successful business requires skills, experience, and ability to make a dream come true as most of the times it involves personal sacrifice particularly during the start up stage. When starting up a business it is necessary to conduct a feasibility study on how successful the business is likely to be under the existing conditions. The objective of this research is investigating how feasible and profitable is it to start a new business. The feasibility study involves among others the following:

Market Analysis

The question that comes to one’s mind when starting a business is whether there is a sustainable market for the product or service you want to offer.

Before one starts a business there is need to investigate whether there is a sustainable market for the goods or services that one wants to offer by assessing the consumers of your products, how many they are and the form they want the product to be in, the price the customers might be willing to pay for your products and whether the market is a permanent one or a seasonal one and the existence of both supplementary and complementary products to your goods and services.

After assessing the above and deeming the results positive then you can move into the next step of investigating who your competitor will be in the market.

Competition Analysis

Satisfaction that you have a reliable market is just the first step in the business development process. After you are satisfied that a reliable market exists, the availability of the market and the possible rivals you are likely to face in the market becomes the next big issue. This is done by analyzing who the direct and indirect competitors are.

The direct competitors are those individuals selling similar products as yours. A deeper knowledge of what they offer, charge, what they do well, and what they are not and the existence of any gaps that you may use to woo customers on your side is very important. Indirect competitors are those other business players who deal with complimentary products to the goods and services you want to offer.

The importance of studying these indirect competitors is that they may be a distraction to your customer pool by offering cheaper complementary products and thus causing a shift from your products to their products thus the necessity. After you have done the above analysis and the playground seems comfortable the next question that comes into your mind is how affordable the enterprise is.

Factors or Costs

Among the worst mistakes that any business entrepreneur can make is underestimating the start up costs and the operating capital required to run the business until the break-even position is achieved. It is always important to make accurate estimates as sources of extra capital in future may be limited. For example if one wants to start a French beans importing business it is very important to make accurate estimates of the required capital both for starting up to the point where the business will break even.

Calculating the set up costs and the working capital

Realistic forecasts boosts one’s confidence and the ability to meet own commitments. When you set the required costs straight it means you won’t require extra capital after the business has started and thus there are chances that the business may run successfully without shortages in the required running capital.

There are many types of costs that a business entrepreneur incurs in the process of starting a business and they include costs of sales, professional costs, administrative costs, transaction costs classified as either fixed or variable costs among others as indicated by Webber (n.d).

With the available cost on one side and the costs that may be incurred on one side, calculating the initial costs gives one a chance to consider the items which are of high necessity and giving them higher priorities compared to those lowly placed depending on the capital available. Accurate estimates reduce the gap between the real budget and the expected budget and thus placing the business in a comfortable position (Anon, 2009).

The working or operating capital is the amount of money needed to keep the business running. For a sustainable business one has to allocate enough working capital in order to ensure the business runs successfully. It is important to factor out the fixed and the variable costs so as to know the required capital.

Fixed Costs

Fixed costs are the fixed expenses the business has to incur irrespective of the sales made. The costs required when investing in the fixed assets such as the cost of machinery or the cost of land among others.

Machinery or plant costs: these are the costs required to buy the required machinery if the business demands one.

Land costs: these are costs of buying the piece of land or paying for the rent if you are leasing the land.

Stock costs: these are the costs required for buying the initial purchases which will be needed by the business.

Variable costs

These are the costs related to the delivery of one’s product or service. These costs usually relate to the activities going on within the business. They include;

Transaction costs: these are the costs which the business will incur during the negotiation process.

Administration costs: these are the costs which the business will have to incur when enquiring about any expertise information that may be required. Others include what the authority will charge you in order to issue you with a license allowing you to start the business.

Wages: the costs incurred when paying the workers or your own salary. Wages vary with the size of the business and the ongoing activities.

Costing and Pricing

When setting prices it is advisable for one to set prices which can cover the costs of production in addition to generating some profit. The business owner should take into consideration the costs which will be incurred during the start up and the running process so as to ensure the product set prices covers everything.

Other costs which should also be taken into consideration are the hidden costs (Garrison, Noreen & Brewer, 2006). Hidden costs are those costs which are incurred during the process of conducting the business such as the transportation cost or the transaction costs many people do not include them but to know the real business situation, it is always advisable to include them.

Measurements

The involved costs will be measured in terms of dollars by measuring the expected costs and benefits and then estimating how long it will take to reach break even point. The break even point is that time when the costs are equal to the benefits and the business is neither incurring profits nor losses. It indicates the costs have all been covered and it is a very helpful point in knowing how long the business will take before it can cover all the costs so as to allocate enough running capital to the business (Holland, 1998).

Cost Benefit Analysis

Evaluating quantitatively whether to start the business:

The last step in doing a feasibility test involves calculating the costs and the benefits involved in what is referred to as cost benefit analysis. The method involves simply adding up the value of benefits and then dividing with the costs involved in order to know how long it should take before the business breaks even (Nas, 1996).

A business man is deciding whether to start a business of importing French beans from Africa. The following are the costs he is likely to incur:

Pay back time: (8000/10500) = 0.7619048.

It will take approximately 9 months to reach the break even point.

From the above analysis we can summarize by indicating that the above business idea has got higher chances of succeeding. If the entrepreneur would like to reach break even point faster he should find ways of reducing transaction costs or search for more market opportunities in order to increase the revenue earned reducing the fraction further.

Conclusions and Recommendations

When starting a business, there are different types of cost that one must incur before the business can succeed. It is very important to calculate all the estimated costs that may be required in order to avoid surprises. Ensure you have enough capital to help you run the business until it has grown to fund for its own expenses. It is always advisable to talk with the people in the industry and enquire for as much information as important as it may be.

The support of the family is another vital factor that I can recommend for anyone starting the business so that incase of failure at least you may have somewhere to run to. Many people, as they start businesses, do not assess their emotional ability of dealing with some of the challenges that may come up during the start up stage and thus since there will always be the discouragements and the disappointments, prepare yourself psychologically for any outcome.

Reference List

Anonymous, (2009). Helping people build businesses based on good ideas and clear goals . New Zealand Trade and Enterprise. Web.

Garrison, R; Noreen, E; Brewer, P. (2006). Pricing decisions and cost management. Web.

Holland, R. (1998). Break Even Analysis . Web.

Nas, F.T. (1996). Cost Benefit Analysis: Theory and Application . New York: Sage Publications.

Webber, A. (Not Dated). Estimating Startup Costs for a New Business . Web.

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IvyPanda. (2023, February 13). Starting a Business Essay – How to Start. https://ivypanda.com/essays/starting-up-a-business/

"Starting a Business Essay – How to Start." IvyPanda , 13 Feb. 2023, ivypanda.com/essays/starting-up-a-business/.

IvyPanda . (2023) 'Starting a Business Essay – How to Start'. 13 February.

IvyPanda . 2023. "Starting a Business Essay – How to Start." February 13, 2023. https://ivypanda.com/essays/starting-up-a-business/.

1. IvyPanda . "Starting a Business Essay – How to Start." February 13, 2023. https://ivypanda.com/essays/starting-up-a-business/.

Bibliography

IvyPanda . "Starting a Business Essay – How to Start." February 13, 2023. https://ivypanda.com/essays/starting-up-a-business/.

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Global Change: The Impact of Business on Economies and Societies

Businesses are the hallmark of human innovation, and in many cases serve as the cornerstones of our economies and societies. But having ambition alone isn't enough for an innovative idea to become a successful business. It needs people like you, who understand the importance of developing the necessary skills, to turn an idea into real and meaningful contributions.

Powering economies: Jobs and growth

Businesses play a key role in driving job growth. This spans a wide range of industries, from local shops and restaurants to multinational corporations with workforces spanning the globe. This diversity in business size and scope contributes significantly to overall employment opportunities.

Small businesses have a big impact The majority of businesses in the United States are classified as small. According to the Small Business Administration, over the past 25 years, small businesses have contributed to the generation of 12.9 million new jobs, accounting for roughly two out of every three jobs added to the economy.

Medium-sized businesses focus on attracting talent Sometimes referred to as mid-market enterprises, these businesses employ larger numbers of people and are often more specialized. According to a 2023 mid-sized business report from Bank of America, 75 percent of these enterprises plan to expand their operations. Many are offering competitive benefits to attract talent, including increased salaries, enhanced retirement plans, and additional paid time off.  

Large enterprises and the power of scale Businesses with 500 or more employees are commonly considered large enterprises, expanding their operations into international markets. While they represent less than 0.5 percent of U.S. companies, census data compiled and analyzed by marketing firm Paradoxes reveals these entities employ roughly 22 percent of the U.S. workforce.

Innovation: Driving progress in business

Businesses serve as hubs of innovation, continuously striving for novel solutions, pioneering cutting-edge products, and enhancing operational efficiency. This relentless pursuit not only boosts productivity and competitiveness but also drives economic progress. Through substantial investments in research and development (R&D), technology, and talent development, businesses propel not only their growth but also stimulate broader economic expansion.

According to a Gallup poll surveying top executives and experts, fostering talent, effective management, cultivating positive relationships, and appointing strong leadership emerge as crucial factors in business success.

Beyond profits: Social responsibility

Businesses are increasingly embracing Corporate Social Responsibility (CSR) initiatives, prioritizing sustainable practices and community engagement. This shift towards social responsibility benefits both the company and society, going beyond profits to include environmental, social, and economic factors.

• Human rights responsibility: Ensuring ethical treatment of people in operations and supply chain, including fair labor practices and safe working conditions.
• Economic responsibility: Focus on sustainable business operations, including efficient production, ethical practices with stakeholders, and contributing to community economic development.
• Environmental responsibility: Minimize negative impact by reducing pollution, decreasing greenhouse gas emissions, and conserving natural resources.
• Philanthropic responsibility: Companies support causes they care about through funding educational programs, health initiatives, charities, or community projects. 

Learn the skills needed to succeed in business with OHIO Online

Earning a Bachelor of Business degree online allows individuals to not only gain a comprehensive understanding of this global impact but also actively contribute to it.

OHIO offers the #1 Online Bachelor of Science in Business (BSB) degree program in the state according to U.S. News & World Report. This program is perfect for working adults seeking to advance their careers in business.

A flexible online format with asynchronous coursework allows you to manage your studies around your busy schedule. You can even choose your start term (fall, spring, or summer) for maximum convenience.

Why choose Ohio University's online business program?

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Pursuing a Bachelor of Business degree online is a valuable opportunity to not only begin or advance your career but also become an agent of positive change. By understanding the impact of business, you can leverage your skills and knowledge to create a more sustainable and inclusive future.

Online education empowers you to join a network of business leaders and innovators who are shaping the world we live in. Learn more about Ohio University’s Online Bachelor of Science in Business  program and discover how it can help you turn your dedication and passion into a reality.

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What is a US small business? One owner explains

Small businesses are difficult to define – and even more difficult to run – but here’s what I’ve learned as a small business owner

L ast week was National Small Business Week, which went virtually unnoticed by most business owners who were busy working. The Small Business Administration and big brands try so hard to celebrate small businesses with events like these. But what they miss are a few sobering facts.

The number of actual small businesses is much fewer than reported.

According to Pew Research , almost two-thirds of our country’s 33m small businesses have fewer than four employees, with most of them being solely owned and operated.

Yes, the number of startups grew during and in the immediate aftermath of Covid. But these are mostly freelance, side gig or independent “businesses” for workers who need extra money.

Is a side gig a small business? Maybe? To me, a real business is an employer-owned business, one that has paychecks and workmen’s compensation and HR policies. According to the US Census Bureau, there are only about 7m employer-owned companies in the country. That’s a far cry from 33m.

Small businesses still aren’t very diverse.

Black-owned businesses are regularly featured in the TV shows from Queen Sugar to Atlanta and Insecure. Anne Hathaway is the cool entrepreneur running an online fashion business in The Intern. Lorelai Gilmore owns and runs the Dragonfly Inn in Gilmore Girls. Mindy Lahiri starts her own fertility clinic in The Mindy Project. Things are changing but this is not reality.

According to Pew Research, 85% of our nation’s business owners are white and 76% are men. And, according to the Small Business Administration , more than half are over the age of 50.

I speak at many associations and groups representing industries around the country, and when I look out at the audience I have to look pretty hard to find a female or a Black or brown face in the crowd. The numbers are creeping up but there’s still a long, long way to go before we see the kind of the equal representation that we see on TV or on the Small Business Administration’s website.

Most small businesses don’t earn much money.

Do you ever walk by that coffee shop, or that boutique with three pairs of shoes in the window, or the store that just sells cookies and wonder to yourself how many cups of coffee, pairs of shoes or cookies they have to sell to earn enough profit to pay themselves? You’re not wrong to wonder. The fact is that most of these small businesses don’t make much money at all.

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According to research from the financing site Fundera , small businesses with no employees have an average annual revenue of $46,978, the average small business owner makes $71,813 a year, and 86.3% of small business owners make less than $100,000 a year in income. Opening up a retail location requires rent, utilities, insurance and payroll – and that’s even before you start buying the ingredients for coffee or cookies or inventorying shoes.

The business owners who make money are generally the ones that have people, machines and multiple locations that generate a higher volume of revenue which, at a certain margin, can sustain a profitable cashflow above overhead. This requires capital and sweat and time and even then there are no guarantees that a Starbucks won’t open across the street or a slowing economy forces people to reconsider a $5 cookie. Profits are needed to sustain a business, not just sustainable materials.

Finally, no one really knows how “small businesses” are faring.

Not a week goes by for me without getting some survey or research gauging small business “optimism” or “sentiment”, and they’re all in conflict. The National Federation of Independent Businesses says that small business confidence is the lowest it’s been since 2012. The US Chamber of Commerce says that small businesses see a “stable” economic environment. Latino business owners are showing a “growing optimism” according to Verizon . A poll of 500-plus business owners from a marketing firm “paints a picture of cautious optimism and resilience”. The messaging platform Slack says that many small business owners are calling 2024 a “make or break year”. Republicans say small businesses are struggling. Democrats say they’re doing just fine.

Just as opinions differ for the economy and the weather, no one really knows how small businesses in this country are doing. And you can’t blame them – we live in a big country. A roofing company can be crushing it in Texas yet a similar company can be struggling in Wisconsin. A tech company may be facing cashflow issues where an energy company is flush. You can’t just generalize.

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RIP Metaverse

An obituary for the latest fad to join the tech graveyard

The Metaverse , the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.

The capital-M Metaverse, a descendant of the 1982 movie "Tron" and the 2003 video game "Second Life," was born in 2021 when Facebook founder Mark Zuckerberg changed the name of his trillion-dollar company to Meta. After a much-heralded debut, the Metaverse became the obsession of the tech world and a quick hack to win over Wall Street investors. The hype could not save the Metaverse, however, and a lack of coherent vision for the product ultimately led to its decline. Once the tech industry turned to a new, more promising trend — generative AI — the fate of the Metaverse was sealed.

The Metaverse is now headed to the tech industry's graveyard of failed ideas. But the short life and ignominious death of the Metaverse offers a glaring indictment of the tech industry that birthed it.

Grand promise

From the moment of its delivery, Zuckerberg claimed that the Metaverse would be the future of the internet. The glitzy, spurious promotional video that accompanied Zuckerberg's name-change announcement described a future where we'd be able to interact seamlessly in virtual worlds: Users would "make eye contact" and "feel like you're right in the room together." The Metaverse offered people the chance to engage in an "immersive" experience, he claimed.

These grandiose promises heaped sky-high expectations on the Metaverse. The media swooned over the newborn concept: The Verge published a nearly 5,000-word-long interview with Zuckerberg immediately following the announcement — in which the writer called it "an expansive, immersive vision of the internet." Glowing profiles of the Metaverse seemed to set it on a laudatory path, but the actual technology failed to deliver on this promise throughout its short life. A wonky virtual-reality interview with the CBS host Gayle King , where low-quality cartoon avatars of both King and Zuckerberg awkwardly motioned to each other, was a stark contrast to the futuristic vistas shown in Meta's splashy introductory video .

The Metaverse also suffered from an acute identity crisis. A functional business proposition requires a few things to thrive and grow: a clear use case, a target audience, and the willingness of customers to adopt the product. Zuckerberg waxed poetic about the Metaverse as "a vision that spans many companies'' and "the successor to the mobile internet," but he failed to articulate the basic business problems that the Metaverse would address. The concept of virtual worlds where users interact with each other using digital avatars is an old one, going back as far as the late 1990s with massively multiplayer online role-player games, such as "Meridian 59," "Ultima Online," and "EverQuest." And while the Metaverse supposedly built on these ideas with new technology, Zuckerberg's one actual product — the VR platform Horizon Worlds, which required the use of an incredibly clunky Oculus headset — failed to suggest anything approaching a road map or a genuine vision. In spite of the Metaverse's arrested conceptual development, a pliant press published statements about the future of the technology that were somewhere between unrealistic and outright irresponsible . The CNBC host Jim Cramer nodded approvingly when Zuckerberg claimed that 1 billion people would use the Metaverse and spend hundreds of dollars there, despite the Meta CEO's inability to say what people would receive in exchange for their cash or why anyone would want to strap a clunky headset to their face to attend a low-quality, cartoon concert.

A high-flying life

The inability to define the Metaverse in any meaningful way didn't get in the way of its ascension to the top of the business world. In the months following the Meta announcement, it seemed that every company had a Metaverse product on offer, despite it not being obvious what it was or why they should.

Microsoft CEO Satya Nadella would say at the company's 2021 Ignite Conference that he couldn't "overstate how much of a breakthrough " the Metaverse was for his company, the industry, and the world. Roblox, an online game platform that has existed since 2004, rode the Metaverse hype wave to an initial public offering and a $41 billion valuation. Of course, the cryptocurrency industry took the ball and ran with it: The people behind the Bored Ape Yacht Club NFT company conned the press into believing that uploading someone's digital monkey pictures into VR would be the key to "master the Metaverse." Other crypto pumpers even successfully convinced people that digital land in the Metaverse would be the next frontier of real-estate investment . Even businesses that seemed to have little to do with tech jumped on board. Walmart joined the Metaverse. Disney joined the Metaverse.

Companies' rush to get into the game led Wall Street investors, consultants, and analysts to try to one up each other's projections for the Metaverse's growth. The consulting firm Gartner claimed that 25% of people would spend at least one hour a day in the Metaverse by 2026. The Wall Street Journal said the Metaverse would change the way we work forever . The global consulting firm McKinsey predicted that the Metaverse could generate up to "$5 trillion in value," adding that around 95% of business leaders expected the Metaverse to "positively impact their industry" within five to 10 years. Not to be outdone, Citi put out a massive report that declared the Metaverse would be a $13 trillion opportunity .

A brutal downfall

In spite of all this hype, the Metaverse did not lead a healthy life. Every single business idea or rosy market projection was built on the vague promises of a single CEO. And when people were actually offered the opportunity to try it out, nobody actually used the Metaverse.

Decentraland, the most well-funded, decentralized, crypto-based Metaverse product (effectively a wonky online world you can "walk" around), only had around 38 daily active users in its "$1.3 billion ecosystem." Decentraland would dispute this number, claiming that it had 8,000 daily active users — but that's still only a fraction of the number of people playing large online games like "Fortnite." Meta's much-heralded efforts similarly struggled: By October 2022, Mashable reported that Horizon Worlds had less than 200,000 monthly active users — dramatically short of the 500,000 target Meta had set for the end of 2022. The Wall Street Journal reported that only about 9% of user-created worlds were visited by more than 50 players , and The Verge said that it was so buggy that even Meta employees eschewed it . Despite the might of a then-trillion-dollar company, Meta could not convince people to use the product it had staked its future on. 

The Metaverse fell seriously ill as the economy slowed and the hype around generative AI grew. Microsoft shuttered its virtual-workspace platform AltSpaceVR in January 2023, laid off the 100 members of its "industrial metaverse team ," and made a series of cuts to its HoloLens team . Disney shuttered its Metaverse division in March, and Walmart followed suit by ending its Roblox-based Metaverse projects. The billions of dollars invested and the breathless hype around a half-baked concept led to thousands — if not tens of thousands — of people losing their jobs .

But the Metaverse was officially pulled off life support when it became clear that Zuckerberg and the company that launched the craze had moved on to greener financial pastures. Zuckerberg declared in a March update that Meta's "single largest investment is advancing AI and building it into every one of our products." Meta's chief technology officer, Andrew Bosworth, told CNBC in April that he, along with Mark Zuckerberg and the company's chief product officer, Chris Cox, were now spending most of their time on AI. The company has even stopped pitching the Metaverse to advertisers , despite spending more than $100 billion in research and development on its mission to be "Metaverse first." While Zuckerberg may suggest that developing games for the Quest headsets is some sort of investment, the writing is on the wall: Meta is done with the Metaverse.

Did anyone learn their lesson?

While the idea of virtual worlds or collective online experiences may live on in some form, the Capital-M Metaverse is dead. It was preceded in death by a long line of tech fads like Web3 and Google Glass. It is survived by newfangled ideas like the aforementioned generative AI and the self-driving car. Despite this long lineage of disappointment, let's be clear: The death of the Metaverse should be remembered as arguably one of the most historic failures in tech history.

I do not believe that Mark Zuckerberg ever had any real interest in "the Metaverse," because he never seemed to define it beyond a slightly tweaked Facebook with avatars and cumbersome hardware. It was the means to an increased share price, rather than any real vision for the future of human interaction. And Zuckerberg used his outsize wealth and power to get the whole of the tech industry and a good portion of the American business world into line behind this half-baked idea. 

The fact that Mark Zuckerberg has clearly stepped away from the Metaverse is a damning indictment of everyone who followed him, and anyone who still considers him a visionary tech leader. It should also be the cause for some serious reflection among the venture-capital community, which recklessly followed Zuckerberg into blowing billions of dollars on a hype cycle founded on the flimsiest possible press-release language. In a just world, Mark Zuckerberg should be fired as CEO of Meta (in the real world, this is actually impossible ). 

Zuckerberg misled everyone, burned tens of billions of dollars, convinced an industry of followers to submit to his quixotic obsession, and then killed it the second that another idea started to interest Wall Street. There is no reason that a man who has overseen the layoffs of tens of thousands of people should run a major company. There is no future for Meta with Mark Zuckerberg at the helm: It will stagnate, and then it will die and follow the Metaverse into the proverbial grave.

Ed Zitron  is the CEO of  EZPR , a national tech and business public-relations agency. He is also the author of the tech and culture newsletter  Where's Your Ed At .

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I Was an Attorney at the D.A.’s Office. This Is What the Trump Case Is Really About.

By Rebecca Roiphe

Ms. Roiphe is a former assistant district attorney in the Manhattan District Attorney’s Office.

Now that the lawyers are laying out their respective theories of the case in the criminal prosecution of Donald Trump in New York, it would be understandable if people’s heads are spinning. The defense lawyers claimed this is a case about hush money as a legitimate tool in democratic elections, while the prosecutors insisted it is about “a criminal scheme to corrupt the 2016 presidential election.”

Yet this case is not really about election interference, nor is it a politically motivated attempt to criminalize a benign personal deal. Boring as it may sound, it is a case about business integrity.

It’s not surprising that the lawyers on both sides are trying to make this about something sexier. This is a narrative device used to make the jurors and the public side with them, but it has also created confusion. On the one hand, some legal experts claim that the conduct charged in New York was the original election interference. On the other hand, some critics think the criminal case is a witch hunt, and others claim it is trivial at best and at worst the product of selective prosecution.

As someone who worked in the Manhattan district attorney’s office and enforced the laws that Mr. Trump is accused of violating, I stand firmly in neither camp. It is an important and straightforward case, albeit workmanlike and unglamorous. In time, after the smoke created by lawyers has cleared, it will be easy to see why the prosecution is both solid and legitimate.

It would hardly make for a dramatic opening statement or cable news sound bite, but the case is about preventing wealthy people from using their businesses to commit crimes and hide from accountability. Manhattan prosecutors have long considered it their province to ensure the integrity of the financial markets. As Robert Morgenthau, a former Manhattan district attorney, liked to say , “You cannot prosecute crime in the streets without prosecuting crime in the suites.”

Lawmakers in New York, the financial capital of the world, consider access to markets and industry in New York a privilege for businesspeople. It is a felony to abuse that privilege by doctoring records to commit or conceal crimes, even if the businessman never accomplishes the goal and even if the false records never see the light of day. The idea is that an organization’s records should reflect an honest accounting. It is not a crime to make a mistake, but lying is a different story. It is easy to evade accountability by turning a business into a cover, providing a false trail for whichever regulator might care to look. The law ( falsification of business records ) deprives wealthy, powerful businessmen of the ability to do so with impunity, at least when they’re conducting business in the city.

Prosecutors and New York courts have interpreted this law generously, with its general purpose in mind. The element of intent to defraud carries a broad meaning, which is not limited to the intent of cheating someone out of money or property. Further, intent is often proved with circumstantial evidence, as is common in white-collar cases. After presenting evidence, prosecutors ask jurors to use their common sense to infer what the possible intent may be, and New York jurors frequently conclude that a defendant must have gone to the trouble of creating this false paper trail for a reason.

Mr. Trump is accused of creating 11 false invoices, 12 false ledger entries and 11 false checks and check stubs, with the intent to violate federal election laws, state election laws or state tax laws. The number of lies it took to create this false record itself helps prove intent. His defense attorneys will claim that he was merely trying to bury a false story to protect his family from embarrassment. The timing of the payments — immediately after the potentially damaging “Access Hollywood” tape was released and right before the election — makes that claim implausible.

As many have pointed out, Michael Cohen, Mr. Trump’s former lawyer and fixer, is a witness with a remarkable amount of baggage. But as with most business records cases, his testimony will largely add color to the tweets, handwritten notes, bank documents and shell corporations. Documents don’t lie.

More important, jurors are particularly good at applying common sense. Mr. Trump didn’t go to all this trouble just to protect his family members, who might have known about accusations of his involvement with the porn star Stormy Daniels or similar ones. We may never learn which crime the jurors believe Trump was seeking to commit or cover up, but they can still conclude beyond a reasonable doubt that this was his intent.

It is not unusual for lawyers to give narrative arcs to their legal theories, reasons to care about the evidence and animating thoughts that may make jurors more inclined to convict or acquit.

When the jurors deliberate, they will weigh the warring narratives in light of the evidence, and the judge will instruct them in the law. Then the narrative frames should recede into the background. The key is to offer one that is both captivating and closely tied to the facts so that when the jurors put the pieces of evidence together, it is the story they believe.

If one side promises too much, it risks losing the jurors. In their opening remarks, Mr. Trump’s lawyers insisted that he was innocent, that all the witnesses were liars. Such a sweeping theory is a dangerous strategy because if the jurors believe part of the prosecution’s case, just one or two of the witnesses, then the jurors may lose faith in the defense altogether.

For the prosecution, the elements of the crime in this case do not require a finding that Mr. Trump interfered with the 2016 election. Nor does it matter whether he had sex with Ms. Daniels. Instead, the real elements concern the way Mr. Trump used his business for a cover-up. By emphasizing the crime he was intending to conceal rather than the false business records, the prosecution also risks confusing the jury into thinking about whether the lies affected the election. It might lead them to wonder why Mr. Trump wasn’t charged with this alleged election crime by the federal government — a talking point that he has promoted publicly.

Even if the case seems simpler in this light, we are still left with the question: Is it really worth charging a former president for this? While the New York business records law is important, it is no doubt true that the conduct pales in comparison with the effort to overthrow the 2020 election, at issue in the special counsel Jack Smith’s Jan. 6 prosecution of Mr. Trump.

Taking this case on its own terms as a business records case offers a different and arguably more convincing way to defend its legitimacy. It is a simple case that is similar to hundreds of other cases brought in New York. The simplicity and run-of-the-mill nature of the prosecution make it easier to defend against claims of politicization in the following sense: Mr. Trump was a businessman for many years in New York long before he was president. If others would be prosecuted for this conduct and no man is above the law, then he should be, too.

So by all means, listen to the stories that the lawyers tell, soak up the drama of hush-money payments and the alternate universe in which Hillary Clinton won the election. But just as the jurors should ultimately consider the facts and the law, it would be wise for everyone else to focus on what the case is really about.

Rebecca Roiphe, a former assistant district attorney in the Manhattan District Attorney’s Office, is a law professor at New York Law School.

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