marketing in phd

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, recommending for a multi-sided marketplace: a multi-objective hierarchical approach, the penn electrophysiology of encoding and retrieval study, 50 years of context effects: merging the behavioral and quantitative perspectives, recent insights by stanford business, why i research: findings fueled by the head and the heart, a better way to make the recommendations that power popular platforms, exposure to other religions could help stem science denial.

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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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Program Requirements

• Program Requirements →

Below please find the program requirements for a students in Marketing . Doctoral students in Marketing generally complete the program in five years.

A minimum of 13 semester courses at doctoral level are required. Each semester students will consult with the Marketing faculty coordinators to receive approval of their course selections.

Students in the Marketing program choose one of the following sequences

Microeconomics

• Microeconomic Theory I (HBS 4010/Economics 2020a)
• Microeconomic Theory II (HBS 4011/Economics 2020b)
• Social Behavior in Organizations: Research Seminar (Psychology 2630)
• Advanced Social Psychology (Psychology 2500)

Students must take four research methods courses, including at least one course in research design.

Research methods courses that meet this requirement include, but are not limited to:

Quantitative Research Methods

Research Methods Courses

• Introduction to Econometrics (Economics 1123)
• Introduction to Applied Econometrics (Economics 2120); (prerequisite Economics 2110; the pre-req will count towards 4 course requirement)
• Econometric Methods II (Economics 2115)
• Advanced Applied Econometrics (Economics 2144)
• Industrial Organization (Economics 2610)
• Statistical Methods for Evaluating Causal Effects (Econ 1127)
• Advanced Quantitative Methods II (KSG API 210i)
• Machine Learning and Big Data Analytics (HKS API 222)
• Statsitical Machine Learning (Statistics 195)
• Probability Theory (Statistics 210)
• Statistical Inference (Statistics 211)
• Bayesian Data Analysis (Statistics 220)
• Incomplete Multivariate Data (Statistics 232)
• Sequential Decision Making (Statistics 234)
• Advanced Demand Modeling (MIT 1.205)
• Advanced Natural Language Processing (MIT 6.864)
• Bayesian Modeling Inference (MIT 6.435)
• Inference Causal Parameters (MIT 14.388)

Quantitative Research Design Courses

• Advanced Quantitative Research Methodology (Gov 2001)
• Program Evaluation: Estimating Program Effectiveness with Empirical Analysis (HKS API-208)

Consumer Behavior

• Intermediate Statistical Analysis in Psychology (Psychology 1950)
• Multivariate Analysis in Psychology (Psychology 1952)

Research Design Courses

• Design of Field Research Methods (HBS 4070)
• Experimental Methods (HBS 4435)
• Field Experiments (HBS 4430)

Marketing students are required to take five additional doctoral courses.

Quantitative-track students are required to complete:

• Consumer Behavior (HBS 4630)
• Marketing Models (HBS 4660)
• Two breadth courses
• Three elective doctoral courses

Consumer Behavior-track students are required to complete:

• Micro Topics in Organizational Behavior (HBS 4882)
• Behavioral Approaches to Decision Making and Negotiation (HBS 4420)
• One elective doctoral course

All students without an MBA degree are required to complete two case-based HBS MBA courses.

Students are strongly encouraged to attend and participate in seminars throughout their program. Students are expected to attend the Marketing Unit Seminars .

Good Academic Standing

To remain in good academic standing, doctoral students are expected to maintain a B grade point average.

Teaching Requirement

Students are required to complete a teaching engagement of one full academic term that includes at least 8 hours, or 3 class sessions, of front-of-class teaching experience and at least 16 hours of teaching preparation time.

Special Field Exam

Students are required to pass the Special Field Exam at the end of the second year or beginning of the third year. This exam has two parts: a written exam and an oral exam based on a research paper a student has written.

Dissertation Proposal

By the end of their third year, all students are required to obtain approval of their dissertation proposal by their Dissertation Chair.

Oral Examination

Students are required to complete a dissertation proposal oral examination. In evaluating the student’s performance at the orals, the Dissertation Committee will take into account the quality of the student’s oral presentation, the quality of the student’s responses to questions from the Dissertation Committee, and the written material prepared prior to the oral date.

Dissertation

Students are required to write a dissertation, which typically takes the form of three publishable papers, to the satisfaction of their Dissertation Committee. The dissertation defense is oral and open to the public.

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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• PhD in Accounting
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PhD in Marketing

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Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Leon Carroll Marshall Professor of Marketing

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Assistant Professor of Marketing and Stevens Junior Faculty Fellow

Jean-Pierre Dubé

James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Guenter J. Hitsch

Kilts Family Professor of Marketing

Andreas Kraft

Assistant Professor of Marketing and Asness Faculty Fellow

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Avner Strulov-Shlain

Assistant Professor of Marketing and Willard Graham Faculty Scholar

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Theodore O. Yntema Professor of Marketing

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world. 

Walter Zhang, MBA '24, PhD '24

Assistant Professor of Marketing The Wharton School of the University of Pennsylvania Walter studies how firms can target and personalize their marketing mix under real-world constraints. He designs solutions using modern tools from economics and statistics. His dissertation area is in Marketing.

Akshina Banerjee, PhD '23

Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.

Olivia Natan, PhD ’21

Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.

A Network of Support

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Spotlight on Current Research

Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.

'Thank You Can Be a Loaded Phrase'

Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.

Your Spending Habits Are All in Your Head

Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.

Walter Zhang's BFI Industrial Organization Initiative Award

The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.

Can a Fictional Ad Man Help Sell Real Cigarettes?

How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.

Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif Andrew Bai

Soaham Bharti

Samuel Borislow Jieyi Chen

Sara Drango

Fatemeh Gheshlaghpour

Nicholas (Nick) Herzog

Stephanie Hong

Quoc Dang Hung (Hung) Ho

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov Jiarui (Sophie) Wang

Ningyin (Ariel) Xu

Zhen Yuan Jiaqi Yu

Shuqiong (Lydia) Zhao Grace Zhang Jingyi Zhang

Program Expectations and Requirements

The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.

Download the 2024-25 Guidebook!

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Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information: https://marketing.wharton.upenn.edu/program-requirements/

For more information about the Joint Doctoral Degree in Marketing and Psychology :  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Rules for PhD Programs .

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.

Sample Sequence Consumer Behavior Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.

MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.  

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PhD Program

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.

Recent graduates have received offers of faculty positions at leading business schools, including Columbia, Duke, LBS, MIT, Northwestern, NYU, University of Michigan and University of Chicago.

The department offers two degree program options: the Marketing program, which allows students to pursue a Consumer Behavior or Quantitative Track; and a joint degree program in Marketing and Psychology .

Please make sure to look at the Frequently Asked Questions for additional information and links.

The department holds information sessions in the fall about admissions for the PhD program. For more details about these information sessions, please visit here .

• Marketing Degree Program
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For more information or to request admission application forms:

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About the Program

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.

Core Areas of Research

Student research is supported by faculty in three core areas:

Quantitative modeling

Consumer behavior

Marketing strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles .

Academic Requirements

All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:

• A bachelor’s degree in accounting, finance, management, economics, or operations and information management OR
• A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
• Competency at an intermediate level of statistics

Program Coursework

Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

See Guide for all course requirements

Faculty Research Interests

Neeraj Arora Research interests: Choice models Experimental design Big data analytics Machine learning Bayesian statistics View Neeraj's full profile Ishita Chakraborty Research interests: Digital Marketing Unstructured Data – Text, Video Analytics Machine Learning/Deep Learning Fairness and Bias Salesforce Recruitment and Training View Ishita's full profile Kevin YC Chung Research interests: Quantitative marketing Empirical industrial organization Choice models Endorsement marketing Emerging markets Credence goods View Kevin's full profile Remi Daviet Research interests: Deep Learning & AI Bayesian & Computational Statistics Consumer Decision Making Advertising Neuro-Genomics View Remi's full profile Amber Epp Research interests: Understanding collective phenomena, including the interplay of relational identities, collective goals, and network agency Group decision-making View Amber's full profile Cheng He Research interests: Causal inference Policy evaluation Modern retailing Consumer search Financial decision-making View Cheng's full profile Jan Heide Research interests: Channels of distribution Strategic partnerships Interorganizational relationships Marketing strategy View Jan's full profile Aziza Jones Research interests: Status and Identity Signaling Social-Signaling Donation Behavior Parental Spending View Aziza's full profile Tarun Kushwaha Research interests: Marketing – finance interface Marketing channels Impact of crisis Global marketing View Tarun's full profile Qing Liu Research interests: Quantitative modeling of marketing data Bayesian methods Experimental design Conjoint analysis Consumer choice Big data analytics View Qing's full profile Yi Liu Research interests Technology and platforms Economics of AI Theoretical models in marketing   View Yi's full profile C. Page Moreau Research interests: Consumer learning and knowledge transfer New product development and acceptance Creativity and design View Page's full profile Neil Morgan Research interests: Marketing capabilities Brand Strategy Marketing strategy Marketing performance assessment View Neil's full profile Joann Peck Research interests: Haptics Interpersonal touch Non-verbal behaviors Psychological ownership Individual difference measures View Joann's full profile Evan Polman Research interests: Consumer and managerial decision-making Creativity Ethics Emotions Psychology experiments View Evan's full profile J. Craig Thompson Research interests: Philosophy of science Postmodern culture Consumer lifestyles and motivations Gender issues and consumption View Craig's full profile Connect With Current Students

We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.

View current student profiles

See Our Placement Results

Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.

View recent placements

Evan Polman

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THE GRADUATE SCHOOL

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Degree Requirements

Learn more about the program by visiting the Kellogg Marketing Department

See related Interdisciplinary Clusters and Certificates

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.

Our program offers two different tracks in training marketing scholars: a consumer behavior track, and a quantitative marketing track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Additional resources:

• Department website
• Program handbook(s)

Program Statistics

Visit PhD Program Statistics for statistics such as program admissions, enrollment, student demographics and more.

Program Contact

Contact Jo Ann Yablonka Program Administrator 847-491-7465

The following requirements are in addition to, or further elaborate upon, those requirements outlined in  The Graduate School Policy Guide .

Requirements can also be found in the Program Guidelines for Marketing PhD students issued by the Kellogg School of Management.

While the goal of our doctoral program is the awarding of a PhD degree, a Master of Science (MS) degree may be awarded to currently enrolled, qualified doctoral students. Students who are continuing for a PhD degree, or students who withdraw from the PhD program, may be considered for a MS degree if they are in good academic standing and have completed 9 graded doctoral courses with a cumulative 3.0 GPA.

Total Units Required: 18

Students in the PhD Program are required to take 18 courses; however the required and elective courses are different based upon the research track: consumer behavior or quantitative marketing. Refer to the course tables below for each research track.

Consumer Behavior:

Special Note: Students enroll in the 4 courses listed above in years one and two.

Quantitative Marketing:

To fulfill the 18-course requirement, students must register for a minimum of 3 courses in fall, winter, and spring quarters during years one and two. Registration in Independent study ( MKTG 499-0 ) would also qualify. All elective courses must be approved. Students must maintain a minimum overall GPA of 3.0 to be in good academic standing.

Other PhD Degree Requirements

• Examinations: PhD qualifying exam during June of the first year. 
• Research/Projects: Oral presentation of a research paper at the end of summer in years one and two, at which time the performance on the qualifying exam, coursework, and second-year paper are reviewed and students are passed into candidacy.
• PhD Dissertation: Original and significant research; topic and advisor or advisors should be selected in the second year; presentation of preliminary results (prospectus) to their committee no later than the last day of final exams in the fall quarter of their fourth year.
• Final Evaluations: Oral final examination on dissertation and submission of an approved dissertation.

Last Updated: September 6, 2024

PhD in Marketing

Faculty in the Department of Marketing are considered some of the foremost scholars in consumer behavior, specializing in information processing, and judgment and decision making. Their research spans a wide range of theoretical sub-areas, including emotions and affect, self-regulation, imagery, branding, numerical cognition, morality and ethics, contextual / environmental effects, and more.

The faculty are well published in the top marketing and psychology journals, such as Journal of Consumer Research , Journal of Marketing , Journal of Consumer Psychology , Journal of Personality and Social Psychology , and Psychological Science . Several faculty members also serve on the editorial boards of top journals. In addition, they have extensive consulting experience with such companies as Procter & Gamble, A.C. Nielsen Corporation, Kraft USA, and the Kroger Company.

We are interested in students who are motivated to become scholars in consumer behavior, and aspire to a career as marketing faculty members in leading business schools. We boast a collaborative and supportive research environment to develop your ideas, and an active behavioral laboratory to test them.

Recent graduates of Lindner's PhD Marketing program have accepted positions at:

• Baylor University
• University of Alabama
• University of Calgary
• University of Missouri-St. Louis
• Vanderbilt University

Names of Lindner College of Business faculty appear in bold . Names of Lindner PhD candidates are underlined .

• Grossman, Daniel and Ryan Rahinel (2022) “Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving” Journal of Consumer Psychology , 32(1), 41 – 56.
• Rahinel, Ryan, Ashley Otto , Daniel Grossman , and Joshua Clarkson (2021) “Exposure to Brands Makes Preferential Decisions Easier” Journal of Consumer Research , 48(4), 541 – 561. (Lead research article for special issue on The Future of Brands in a Changing Consumer Marketplace)
• Eroglu, S. A., Machleit, K. A., & Neybert, E. G. (2022). Crowding in the time of COVID: Effects on rapport and shopping satisfaction. Journal of Retailing and Consumer Services , 64, 102760.
• Otto, Ashley S., Clarkson, J.J., and Martin, N. S. (forthcoming), “Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making,” Journal of Consumer Psychology .
• Adaval, Rashmi, Buechner, B.M., and Martin, N.S. (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology , eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.
• Pena-Marin, Jorge, Rashmi Adaval, and Liang Shen . (in press). Fear in the Stock Market: How COVID-19 Affects Preference for High-and Low-Priced Stocks. Journal of the Association for Consumer Research .
• Kardes, Frank R. , Brianna Escoe , and Ruomeng Wu (forthcoming), “Response Latency Methodology in Consumer Psychology,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London:  Routledge.
• Wu, Ruomeng , Esta Denton Shah, and Frank R. Kardes (forthcoming), “‘The Struggle Isn’t Real’:  How Need for Cognitive Closure Moderates Inferences from Disfluency,” Journal of Business Research .
• Sundar, Aparna, Ruomeng Wu , and Frank R. Kardes (forthcoming), “Faded Fonts:  Difficulty in Information Processing Promotes Sensitivity to Missing Information,” Interdisciplinary Journal of Signage and Wayfinding .
• Adaval, Rashmi , Bryan M. Buechner , and Nathanael S. Martin (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.
• Kardes, Frank,   Brianna Escoe , and  Ruomeng Wu  (2018), Response Latency Methodology in Consumer Psychology. Handbook of Consumer Psychology.
• Kardes, Frank R ., Ruth Pogacar , Roseann V. Hassey, and Ruomeng Wu (2018), “Brand Attitude Structure,” in The Routledge Companion to Consumer Behavior, eds. Tina M. Lowrey and Michael R. Solomon, London:  Routledge, 243-256.
• Pogacar, Ruth, L. J. Shrum, and Tina M. Lowrey (2018). The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Journal of Consumer Psychology , 28(4), 689-711.
• Pogacar, Ruth , Michal Kouril, Thomas P. Carpenter, and James Kellaris (2018). Implicit and Explicit Preferences for Brand Name Sounds. Marketing Letters , 29(2), 241-259.
• Pogacar, Ruth, Agnes Pisanski Peterlin, Nike K. Pokorn, and Timothy Pogacar (2017). Sound Symbolism in Translation: A Case Study of Character Names in Charles Dickens’s Oliver Twist. Translation and Interpreting Studies, 12(1), 137-161.
• Otto, Ashley S ., Joshua J. Clarkson , and Frank R. Kardes (2016)“Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making,“ Journal of Personality and Social Psychology , 111, 1-16.
• Steffel, Mary, Elanor F. Williams, and Ruth Pogacar (2016). Ethically Deployed Defaults: Transparency and Consumer Protection via Disclosure and Preference Articulation. Journal of Marketing Research , 53(5), 865–880.
• Otto, Ashley S ., Joshua J. Clarkson , and Frank R. Kardes (2016), “Decision Sidestepping:  How the Motivation for Closure Prompts Individuals to Bypass Decision Making,” Journal of Personality and Social Psychology , 111 (1), 1-16
• Pogacar, Ruth, Emily Plant, Laura F. Rosulek, and Michal Kouril (2015). Sounds Good: Phonetic Sound Patterns in Top Brand Names. Marketing Letters , 26(4), 549–563 .
• Sundar, Aparna , and Frank R. Kardes (2015), “The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption,” Psychology & Marketing, 32 (5), 512-521.  
• Sundar, Aparna, Frank R. Kardes , and Scott A. Wright (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising , 44 (4), 375-387.
• Clarkson, Joshua J ., John R. Chambers, Edward R. Hirt, Ashley S. Otto , Frank R. Kardes , and Christopher Leone (2015), “The Self-Control Consequences of Political Ideology,” Proceedings of the National Academy of Science, 112 (27), 8250-8253.
• Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto , Frank R. Kardes , and Christopher  Leonoe (2014) “The Self-Control Consequences of Political Ideology (forthcoming),” Proceedings of the National Academy of Sciences.
• X Wang, F Mai, RHL Chiang (2014), “Database Submission—Market Dynamics and User-Generated Content About Tablet Computers”, Marketing Science 33 (3), 449-458.

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Conduct innovative research and prepare to make an impact in a career teaching and leading at a top university. Expand your understanding of how companies and consumers interact in global markets, leveraging the resources and expertise of renowned faculty at Ross and across the University of Michigan. 

You will take a sequence of rigorous courses over the first two years — which cover methodological foundations (e.g., econometrics and multivariate statistics) and theoretical foundations (e.g., microeconomics and social psychology). You will also participate in advanced marketing-specific seminars, and complete required courses and electives. Master’s degree competency and certification in one of the basic cognates to marketing, such as psychology, economics, or statistics, is encouraged.

You will complete a large-scale research paper by the end of your second year in the program, modeled on articles in leading academic marketing journals.   

A preliminary exam, which covers marketing-specific and other methodological topics, is given at the end of the second year of the program. You will be allowed ample preparation time, including meetings with individual faculty sharing your interests.

The marketing PhD program is not accepting applications for the ‘24/’25 academic year.   It will resume accepting applications in Fall of 2024 for the ‘25/’26 academic year.

Michigan Ross faculty develop research methodology in statistics, psychology, economics, machine learning, and data science to find solutions to crucial issues in today’s fast-moving markets.   

Learn more about the faculty and research contributions of the marketing area at Michigan Ross.

Gwen Geunhae Ahn , 2023 University of Colorado

Jangwon Choi, 2023 Santa Clara University

Tim Döring, 2022 Maastricht University

Prashant Rajaram, 2021 Ivey Business School, Western University

Steve Shaw, 2021 University of Pennsylvania

Dana Turjeman, 2021 Arison School of Business, Reichman University

Rebecca Chae, 2020 Santa Clara University

Longxiu Tian, 2019 University of North Carolina

Tiffany Vu, 2019 Saint Mary's University

Tong Guo, 2018 Duke University

Xu Zhang, 2018 London Business School

Eunsoo Kim, 2017 Nanyang Technological University

Sina Esteky, 2017 Miami University

Mike Palazzolo, 2016 UC Davis

Linda Hagen, 2016 USC Marshall

Jihoon Cho, 2016 Kansas State

Jenny Olson, 2015 Indiana University

Stephanie Carpenter, 2015 University of Michigan (ISR)

Christine Kang, 2015 California State Long Beach

Jason Stornelli, 2015 Oregon State

Join the next generation of scholars preparing to solve the complex issues facing the marketing field. 

Bruno Castelo Branco    [email protected]

Dylan Christiano   [email protected]

Hayoung Cheon   [email protected]

Varad Vivek Deolankar    [email protected]

Gheremey Delan Edwards   [email protected]

Aishwarya Joshi   [email protected]

Jamie Lee   [email protected]

Yiqi Li   [email protected]

John Loretizo   [email protected]

Yu Song   [email protected]

Prativa Subedi    [email protected]

Yeonjin (Jin) Sung   [email protected]

Zetao Wang     [email protected]

Celeste Yi   [email protected]

Xinyuan Zhang   [email protected]

Marketing, PhD

• Program description
• At a glance
• Degree requirements
• Admission requirements
• Tuition information
• Application deadlines
• Career opportunities
• Contact information

Business, retail, sales

If your career goal is to hold a full-time, tenure-track research and teaching position at a research-focused university, then you will value this full-time residential doctoral program. Develop the capability to recognize marketing-related problems, frame these problems into research questions and address them in a scholarly way.

Each doctoral student in the PhD program in business administration with a concentration in marketing receives a comprehensive, broad-based education in marketing concepts and research techniques.

All students complete a core curriculum yet tailor their work to achieve personal goals. Furthermore, students have the ability to specialize in one of three research domains:

• consumer behavior
• quantitative marketing models
• service strategy

Students do not need to declare a specialization during the application process but, if known, applicants can indicate their intended specialized direction of study. It is expected that by the end of their first year, students will commit to one of these three domains.

This is a full-time program only and is not intended for people who want to work in industry positions. The program is typically completed in five years.

• College/school: W. P. Carey School of Business
• Location: Tempe
• STEM-OPT extension eligible: No

84 credit hours, a written comprehensive exam, a prospectus and a dissertation

Plan of Study At least 30 credit hours of the approved doctoral program, which may include research credit, and 12 dissertation credit hours must be completed after admission to the doctoral program. A student may not apply credit hours earned for a doctoral degree previously awarded at ASU or another institution toward their current ASU doctorate program. However, at the academic unit's discretion, a student may apply up to 30 credit hours from a previously awarded master's degree toward their doctoral plan of study.

Comprehensive Examinations Upon completion of all necessary coursework on a student's approved plan of study, the academic unit may initiate the scheduling and administering of a student's comprehensive examinations. The comprehensive examinations consist of a minimum of a written exam, and an oral exam also may be required at the discretion of the academic unit.

Candidacy Doctoral students are notified of achieving candidacy status when they receive a letter from the dean of the Graduate College upon passing the comprehensive examinations and successfully defending the dissertation proposal.

Dissertation Requirements Students are required to present a dissertation to satisfy the research requirement for the doctorate. The dissertation is defended in an oral examination commonly known as the dissertation defense.

Students must be enrolled for at least one credit hour that appears on the plan of study or one hour of appropriate graduate-level credit, such as MKT 795 Continuing Registration, during the semester in which the student defends the dissertation, including summer sessions.

Students should refer to the Graduate College policies and procedures for detailed information regarding the university's doctoral degree requirements.

Maximum Time Limit Doctoral students must complete all program requirements within 10 consecutive years. Any exception must be approved by the supervisory committee and the dean of the Graduate College.

Applicants must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.

Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree from a regionally accredited institution.

Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.

All applicants must submit:

• graduate admission application and application fee
• official transcripts
• GMAT or GRE scores
• prior academic performance records
• letters of recommendation
• a personal statement
• proof of English proficiency

Additional Application Information An applicant whose native language is not English must provide proof of English proficiency regardless of their residency.

ASU does not accept the GRE® General Test at home edition.

Applications are initially reviewed by a faculty committee using a portfolio approach. Materials are reviewed to ensure a good fit between the student's goals and research interests and those of the department. Recommendations for action are then made to ASU Admission Services, which admits or denies each applicant and notifies them in writing.

Graduates of the doctoral program in business administration at one of the largest public universities in the U.S. have learned from thought leaders in their respective fields and benefitted from the university's tremendous resources. These graduates are fully prepared for careers in research and academia.

Careers opportunities include:

• assistant professor

Business Administration | BAC 460 [email protected] 480-965-3621

MRes/PhD in Management - Marketing

Introduction, preliminary readings.

Engage in the latest marketing debates and become a highly skilled researcher on this wide-ranging programme.

The curriculum covers the conceptual foundations of marketing and delves into topics such as consumer decision-making, product innovation, pricing strategy, advertising, and distribution channels.

You’ll begin on the master of research degree and move on to the PhD (subject to satisfactory progress). You’ll have the opportunity to complete a substantial piece of work that makes an original contribution to the field of marketing.

Our Marketing group’s research is internationally renowned, drawing on our diverse backgrounds in economics, psychology, marketing, management, and physics.

We’re proud of our faculty team and students, whose work has won many marketing awards, including the Marketing Science Institute’s Young Scholar Award and the Google-WPP Marketing Research Award. So, as a student, you’ll be joining a lively research community at the forefront of the marketing field.

We're also ranked second in the UK by percentage of overall four and three stars in the most recent Research Excellence Framework (REF 2021).

• Bhargave R, Chakravarti A, Guha A. Two-stage decisions increase preference for hedonic options. Organizational behavior and human decision processes . 2015;130:123–13
• 5.Hoegg J. Taste Perception: More than Meets the Tongue. Journal of Consumer Research ; Oxford. 2007;33(4):490–498
• Fishbach A, Dhar R, Zhang Y. Subgoals as substitutes or complements: The role of goal accessibility. Journal of Personality and Social Psychology . 2006;91(2):232–242.
• Reiss PC. Descriptive, Structural, and Experimental Empirical Methods in Marketing Research. Marketing Science; Linthicum . 2011;30(6):950–964
• Wagner A. Kamakura and Gary J. Russell. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure. Journal of Marketing Research . 1989;26(4)
• Susan Athey and Guido W. Imbens. The State of Applied Econometrics: Causality and Policy Evaluation. The Journal of Economic Perspectives . 2017;31

Entry requirements

Upper second class honours (2:1) degree in any discipline, or the equivalent.

For the GRE/GMAT requirements for this programme see below under "Additional tests".

Please select your country from the dropdown list below to find out the entry requirements that apply to you.

Additional tests

GRE/GMAT requirement

The GRE/GMAT is required for all applicants. We don't require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes.

A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.

There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2025 and show full and percentile scores for all sections.

Find out more about GRE/GMAT , including detail on our requirements and submission of test scores, and LSE’s institution codes.

Competition for places at LSE is strong. So, even if you meet the minimum entry requirements, this does not guarantee you an offer of a place.

However, please don’t feel deterred from applying – we want to hear from all suitably qualified students. Think carefully about how you can put together the strongest possible application to help you stand out from other students.

Programme content

The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (eg, Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards).

Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys).

Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

You'll work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field

Years 4 and 5

In the first year of your MRes you'll take the first of two seminar courses (MG512 and MG520), covering Consumer Behaviour and Quantitative Modelling, and the full range of research methods offered by the Department of Methodology, the Department of Economics or Department of Statistics depending on your interests and research focus. Students can also take external courses at University of London institutions, for example, the London Business School.

Alongside, you'll attend the A Social Sciences Perspective of Academic Research in Management seminar. This seminar is run within the Department of Management for all research students and will develop your understanding of the diversity of specialisms within the department and develop your critical analysis skills. You'll be invited to attend Marketing Faculty Group Seminars and have regular meetings with your Programme Director.

From the first year you'll also engage in two short research projects, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, such as literature reviews, applied research methods, coding and data analysis and evaluating findings and implications. It'll also give the opportunity to interact and get to know different members of the faculty group.

One of the following courses:

Marketing i: consumer behaviour and quantitative modelling, marketing ii: consumer behaviour and quantitative modelling, quantitative modelling track students will choose between:, microeconomics, econometric methods, statistical inference: principles, methods and computation, consumer behaviour track students will take:, multivariate analysis and measurement, introduction to quantitative analysis, students can choose between:, econometrics for mres students, or take a combination of courses from the department of methodology:, applied regression analysis, causal inference for observational and experimental studies.

In the second year of the MRes you'll take the second of the specialist courses, Consumer Behaviour and Quantitative Modelling and continue to take a taught course aligned to your research interest. You'll have the option to join the Advanced Quantitative Analysis for Research in Management with other students the of the MRes/PhD in Management. You complete a supervised research paper in your field of interest which will form an important element in your upgrade to PhD. You continue to work with faculty on 1:1 in research practicums.

This highly recommended optional course:

Advanced quantitative analysis for research in management, research paper in management (mres phd programmes), elective courses to the value of one unit from a wide choice in econometrics, statistics, methodology or alternative courses suited to your research interests.

Having successfully completed your MRes and met the requirements you'll upgrade to PhD candidate at the start of your third year on the programme. You'll work on developing your PhD thesis proposal and continue with your research.

You'll focus on your PhD thesis, research and writing papers for presentation at conferences and publication and continue to participate in your Faculty Group seminars.

At the start of your final year, you'll present your final year plan which outlines your timetable to completion and submission of your thesis, and actively engage and promote yourself in the job market.

Programme regulations at LSE

For the latest list of courses, please go to the relevant School Calendar page .

A few important points you’ll need to know:

We may need to change, suspend or withdraw a course or programme of study, or change the fees due to unforeseen circumstances. We’ll always notify you as early as possible and recommend alternatives where we can.

The School is not liable for changes to published information or for changing, suspending or withdrawing a course or programme of study due to events outside our control (including a lack of demand, industrial action, fire, flooding or other damage to premises).

Places are limited on some courses and/or subject to specific entry requirements so we cannot therefore guarantee you a place.

Changes to programmes and courses may be made after you’ve accepted your offer of a place – normally due to global developments in the discipline or student feedback. We may also make changes to course content, teaching formats or assessment methods but these are always made to improve the learning experience.

For full details about the availability or content of courses and programmes, please take a look at the School’s  Calendar , or contact the relevant academic department.

Some major changes to programmes/courses are posted on our  updated graduate course and programme information page .

Why study with us

Discover more about our students and department.

Meet the minds behind Marketing - get to know our faculty experts .

Meet the department

Our mission

Welcome to the Department of Management. Our mission is to inspire superior management practices by fostering a comprehensive understanding of individuals, teams, organisations, and markets, along with the psychological, social, political, and technological contexts that influence them.

By studying with us, you'll gain access to a world-leading centre for education and research, uniquely positioned within a world-class social science institution at the heart of a truly global city.

The environment

Join a vibrant intellectual community comprising world-renowned faculty, astute students, dedicated and responsive professional services staff, and high achieving alumni . Through pioneering research and high-level teaching, you'll receive comprehensive, intensive, and rigorous methodological training to help you become an expert in your specialist fields.

The rich and culturally diverse learning environment at LSE’s Department of Management, will not only enrich your experience through developing a broad perspective and understanding, but also unlock an invaluable network of global peers.

Create a better world

We go beyond the boundaries of a traditional business school by integrating diverse disciplines such as economics, marketing, data, and analytics. Our comprehensive approach ensures that students gain a profound and multifaceted understanding of the business world, equipping them with the skills and knowledge to excel in a dynamic global environment.

Join us in our vision to create a better world, where a profound understanding of management drives positive change in both business and society.

Discover more about our programmes and research .

• Department of Management

Who's who

Heather kappes.

University of the Year 2025 and 1st in the UK

1st in london for the 13th year running, 6th in the world.

Carbon Neutral In 2021, LSE became the first Carbon Neutral verified university in the UK

Your application.

We welcome applications for research programmes that complement the academic interests of our staff at LSE. For this reason, we recommend that you take a look at our  staff research interests  before applying.

We individually evaluate each application and carefully review all the details you provide in your application form. We consider the following as part of your application.

When to apply

Academic record and gre/gmat requirements.

See the "Entry requirements" above.

Statement of Academic Purpose

Your statement of purpose is your opportunity to describe your academic interests in, understanding of, and suitability for the programme you are applying to.

Clearly demonstrate your motivations and objectives for applying to the programme. Highlight your academic strengths and draw on any previous experiences that will strengthen your application.

We're interested to learn about your research experience to date, and how you plan to develop these skills further during your time at LSE and beyond.

Clearly explain how you envisage studying in the department will help support your professional and academic development, as well as your long-term academic career plans.

We're keen to understand how you will enhance and contribute to the research community and support our research focused environment within the Department of Management and LSE.

Research statement

Your research statement is as an opportunity to showcase your research and methodology interests to the selectors.

Your research proposal will play a particularly significant role in the evaluation of your application.

The selectors will place weight on how you are able to tackle a question and propose a viable methodology to solve it.

The outline research proposal demonstrates your academic potential, research interests, and it helps selectors in identifying potential supervisors.

We understand that as you undertake your study and enhance your research skills during your MRes, your initial idea may change, and we therefore do not expect this idea to be fixed but the outline research proposal should demonstrate your research interests.

The proposal word limit is 1500 words maximum.

In addition to the guidance given in Supporting Documents , please outline and include the following in your research proposal:

• Working title: state your research question or the working title of your research at the start of your research proposal.
• Keywords: on the first page of the proposal include up to 10 keywords or phrases which accurately reflect the content of your project (eg, "digital innovation", "fintech", "identity", "gender", "workplace discrimination", "proactivity", "digital platforms").
• Introduction to the research idea: what is your general topic? What questions do you want to answer? Why do you think these are interesting and important questions that deserve to be answered? What are the main hypotheses of the work?
• Literature: what is the key literature and its limitations?
• Methodology: what research methods do you intend to use? What are the strengths and limitations of your chosen methodology?
• Conclusion: in what ways will your ideas contribute to the field, and how will this help to change our understanding of your research topic?
• Bibliography: clearly reference any literature you have used in your research proposal (not included in the word count).

Academic writing

Please submit a sample of academic writing as part of your application. You're encouraged to use something you have already written and an example of your best academic work.

There is no word limit, but two to three pages would be sufficient. This enables our selectors to assess your writing style and academic writing communication skills.

References are important, carefully plan who you will ask and make sure they are able to complete the reference in in advance of the deadline or it will delay your application being reviewed. Guidance on selecting your referees

Language requirements

You may have to provide evidence of your English proficiency, although this is not needed at the application stage. See LSE's English language requirements webpage .

Part-time study

Please note that LSE allows part-time PhD study only under limited circumstances . If you wish to study part-time, you should mention this (and the reasons for it) in your statement of academic purpose, and discuss it at interview if you're shortlisted.

Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at [email protected] .

• Admissions enquiries

For questions related to the admissions process, please contact the LSE Graduate Admissions team via their getting in touch page .

The application deadline for this programme is 15 January 2025 .

If you’d like to be considered for any funding opportunities, you must submit your application (and all supporting documents) by the funding deadline.

See the fees and funding section below for more details.

Fees and funding

The table of fees shows the latest tuition fees for all programmes.

You're charged a fee for your programme. Your tuition fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It doesn't cover living costs or travel or fieldwork.

Home student fee (2025/26)

The fee is likely to rise over the full duration of the programme. The School charges home research students in line with fee levels recommended by the Research Councils.

Learn more about fee status classification .

Overseas student fee (2025/26)

The fee is likely to rise over the full duration of the programme in line with the assumed percentage increase in pay costs (ie, four per cent each year).

At LSE, your tuition fees, and eligibility for any financial support, will depend on whether you’re classified as a home or overseas student (known as your fee status). We assess your fee status based on guidelines provided by the Department for Education.

Further information about fee status classification .

Scholarships, bursaries and loans

Scholarships, studentships and other funding

We recognise that the  cost of living in London  may be higher than in your home town/city or country and we provide generous scholarships to help both home and overseas students.

For this programme, students can apply for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . To be considered, you’ll need to submit your application (and any supporting documents) before the funding deadline.

The department also offers student financial aid and funding for this research programme . Each year, we award full tuition coverage and an annual stipend for five years to at least one exceptional candidate applying to this programme.

Funding deadlines

Funding deadline for the LSE PhD Studentships and ESRC funding: 15 January 2025 .

In addition to our needs-based awards, we offer scholarships for students from specific regions of the world and awards for certain subjects .

External funding

Additional funding opportunities may be available through other organisations or governments. We strongly recommend you investigate these options as well.

Further information

Learn more about fees and funding , including external funding opportunities.

Learning and assessment

How you learn, how you're assessed, learning format and contact hours.

During your MRes you'll take taught courses in the:

• Department of Methodology
• other LSE departments such as Sociology, Gender or Law.

There is flexibility to choose the courses that best suit your research interests, including courses offered at other University of London institutions.

Format and contact hours

Most courses in person lectures and in person class teaching, or longer small group seminars. To get a broad idea of the study time involved in the  Calendar  within the Teaching section of each  course guide .

Independent study

Alongside taught courses you participate in one-to-one research projects with a member of Faculty and will work independently on your own research development and writing.

LSE teaching

  LSE is internationally recognised for teaching and research and our academics bring wide-ranging expertise. Courses may be taught by faculty members, guest teachers, visiting members of staff. Learn about the teacher responsible for each course in the relevant  course guide.

Supervision

You don't need to have identified a supervisor prior to application. During your MRes you'll be supervised by the PhD Directors of Marketing programme.

During the first two years of the programme, you'll participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.

Progression and assessment

You'll need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.

Your final award will be determined by the completion of an original research thesis and a viva oral examination.

Graduate destinations

Career support.

Students who successfully complete the programme often embark on an academic career.

Explore the placements and careers of previous Department of Management PhD students

The department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.

Throughout the programme, you're expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.

LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You'll receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.

All career services are available to PhD students, and PhD alumni for up to five years after completing your PhD.

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Research in Marketing

The marketing specialization of the hec paris phd program prepares students for an academic career at research institutions from day 1..

Professors are dedicated to developing these outstanding scholars through the combination of rigorous coursework and hands-on research experience from day 1.

The Marketing Specialization of the HEC Paris PhD program prepares students for an academic career at research institutions. Our goal is to develop and nurture researchers who aspire to make a scientific contribution to knowledge. To accomplish this goal, the program is structured to provide students with both a rigorous conceptual and empirical foundation to conduct high-impact research. 

A unique strength of the Marketing Specialization is the considerable latitude that students have in choosing their research area.  

Students have the option of choosing from three different streams of study:

• Consumer Behavior 
• Quantitative Modeling
• Marketing Strategy.

The program is delivered by a world-class faculty who regularly publish in the leading journals in both applied disciplines such as marketing and management, and basic disciplines such as psychology, economics, and statistics.

Another important strength of the Marketing Specialization is the close collaboration between students and faculty. From the moment they are admitted into the program, students are matched with a faculty member and start working closely with the faculty on mutually interesting research projects, as the students begin to develop their own research programs. This mentoring aspect of the program provides immediate hands-on research experience that compliments the students’ coursework in developing their research interests and skills. 

Main field courses (non-exhaustive list):

• Consumer Behavior
• Marketing Science  
• Frontiers in Marketing Research
• Marketing Strategy Research
• Specialized Topics in Marketing Research

Students may join courses from other specializations or partner universities to broaden their knowledge. See global course examples  here .

Research Seminars

Most academic departments organize research seminars on a regular basis as well as many other academic events. Students are encouraged to join these seminars already from the first year of studies. They give students a good idea of what they are expected to produce. They are also a good way to socialize with the professors of the departments and the other PhD students. Most of these research seminars are available to all PhD students from all specializations.

PhD Coordinator

Current students               Marketing Faculty              Placement

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