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How to write recommendation slides like a consultant (examples and template).

Table of contents

What is a recommendation slide, what is the difference between a recommendation and a next steps slide, how to write best practice recommendation slides, examples from mckinsey, bcg, and bain.

Recommendation slides are often the most important part of any consulting project, yet are not often discussed. In this post, we’ll go over what a Recommendation slide is, how it is different from a Next Steps slide, how to create a best practice layout, as well as show you examples of what it looks like in McKinsey , BCG , and Bain projects.  

A Recommendation slide is a slide that outlines the main suggestions or proposed actions based on the information presented in the preceding slides. It typically comes after the analysis section of a presentation and is the introduction to the solution/conclusion/roadmap section. The Recommendation slide may be a stand-alone slide just listing suggested initiatives, or it may be several slides that summarizes opportunities and expands them into concrete sub-initiatives. The purpose of a Recommendation slide is to give a clear, concise, and easily understandable overview of initiatives that an organization or team can take to achieve some stated goals or change a situation identified through the analysis. In that sense, the recommendation slide is the “R” of the SCR or Situation-Complication-Resolution framework commonly used by management consultants to structure their presentations. This also means the Recommendation slide is in many ways the most important slide of the entire presentation or project, and presents the most valuable information.  It is important to remember that a Recommendation slide is meant to elicit action and form the basis of a plan going forward and a roadmap for change. It should be a guide that aids decision makers in allocating resources and formulating strategies going forward. In other words, the Recommendation slide ties together the analysis and the plan moving forward. A good Recommendation slide should therefore directly address the issues or opportunities discussed in the presentation and be relevant to the goals and objectives of the audience/client. Furthermore, each recommendation should ideally be supported by data or analysis presented earlier in the presentation. This helps make the recommendations credible and persuasive. Finally, the recommendations should be action-oriented and be both practical and achievable.

Some examples of Recommendations slides from our Slideworks templates

Recommendation slides are sometimes confused with Next Step slides, however the two types are quite different.

A Recommendation slide lays out the key actions needed to reach an established goal. These include both short and long term actions. The recommendations are typically unfolded in a longer roadmap or implementation plan.

A Next Steps slide typically focuses on the immediate next steps that need to be taken to start putting the implementation plan/roadmap into action.

A good way to distinguish between the two is to think of them as answering two different types of questions:

• Recommendation slide: What do we need to do to achieve our goal(s)?
• Next steps slide: What do we need to do on Monday to start taking actions on those recommendations?

Find ready-to-use PowerPoint slides for creating best-practice Recommendations in our Consulting Toolkit Template .

Recommendation slides come in many different formats, with a simple text slide being one of the most common forms.  However, even if it is a simple slide there are some basic best practices that help make your Recommendations slide clear and impactful:

• Group your recommendations: Group your recommendations into logical categories or areas to make it easier for your audience to digest where and what the main recommendations are. Try to group them in enough different categories that each group is small enough to get an overview of everything needed within that category, but not so many categories that each one only ends up with a couple of sub-initiatives in it. A rule of thumb is to aim for somewhere between three and nine main groups in total, with between three and eleven sub-initiatives in each group. An intuitive way to do this is to use categories or areas that correspond to the way your company or team are already organized. E.g., if you’re presenting cost improvements and your company is organized by functions, then you might have categories like “HR”, “Procurement” or similar. Depending on your type of presentation, you may also choose to use categories that mirror the way you’ve conducted the analyses that have led to the recommendations, e.g., by presenting the recommendations as responses to key challenges or issues that have been identified through previous analysis. Regardless of the way you decide to group the recommendations, make sure they are MECE .  
• Divide your recommendations into main recommendations and sub-initiatives: Make sure your recommendations are generally on the same “level”. This means your main recommendations/initiatives should have expected impacts at the same order of magnitude. In other words, you do not want one main recommendation to be “Cut HR costs by 10%” and another to be “Switch to private label bottled water in the HQ break rooms”, as these two are on two different levels of impact and granularity. You can do this by dividing your recommendations into main recommendations/initiatives and sub-initiatives, and moving any recommendations that are too granular to sub-initiatives.  
• Use active language: Try to ensure that all recommendations start with verbs like “Implement…”, “Set up…”, “Define…” so your recommendations read like a to-do list or plan. Remember, recommendations are supposed to inspire immediate action.  
• Be concise: Make sure that your recommendations are written in a concise, straightforward manner to avoid any ambiguity. Read through them and trim down any excess words or unclear statements. In addition, make it easier for your audience to grasp the recommendations by bolding key words or sentences.  
• Use an action title for your recommendation slide: Use action titles on your recommendation slides to help guide your audience to the key points and fit the slide into your overall storyline .  
• Make your recommendations visually easy to follow throughout your presentation: Add some formatting that will make it easy to distinguish each recommendation going forward and for your audience to quickly refer back to whatever main recommendation you are discussing once you start digging into more granular solutions. This can be done with either numbers, colors, or icons.

Below is an example of how a simple text slide of recommendations is made easier to understand and digest by following the simple steps above. The slide on the left is a simple bulletpoint text slide but it is difficult to see what type of recommendations are put forth and what each recommendation is. The slide on the right contains the same information but has been grouped in categories with bolded text summarizing the recommendation and added numbers to get an easy overview.

Below we bring you a series of examples from McKinsey, BCG, and Bain to show you how recommendation slides are presented in top-tier consulting houses.

The first example if a slide from McKinsey from this deck . Here you can see how they highlight key points in each recommendation with bolded text, as well as adding numbers to make the recommendations easier to grasp.  In addition, notice that the title is an action title and does not simply say "Recommendations".

A simple recommendation slide from McKinsey & Co

Our second example is a similarly succinct and simple recommendation slide from BCG from this project . 

Here, they have used simple boxes to group the recommendations into main categories that mirror the client's strategic priorities. By adding contrasting number balls to each recommendation they make it easy to get an overview and follow the recommendations in the rest of the deck.

A simple recommendation slide from Boston Consulting Group

Below is also an example from BCG, from this classic deck . Here, they start off by recommending seven overarching areas of action to effectively communicate where the burning platforms are. They then expand on these areas with specific, granular initiatives to create the "to-do" list, and finally present a prioritization of initiatives to aid decision makers in where to start allocating resources.

An example of a recommendation slide from Boston Consulting Group that starts with the overarching areas of action...

...that are then expanded into concrete initiatives...

...and finally prioritized according to effort and impact

Finally, here is an example from Bain (find the full deck here ). Similarly to the previous BCG example, they start off by summarizing the five opportunity areas they have identified through their analysis. This gives the client a clear idea of where the most impactful recommendations will be and helps frame the following initiatives.

Within each opportunity area, the Bain consultants then frame recommendations/initiatives by contrasting them to their key findings. This gives the client an assurance that the recommendations are data-driven and helps anchor each recommendation in a known context.

They end by summing up the expected results of implementing each recommendation to both help the client understand which areas bring the most savings and support the "case for change".

An example of a recommendation slide from Bain & Co that starts off with an overview of opportunity areas...

...before deep-diving into each area and listing specific recommendations...

...and finally summing up the impact of these recommendations

These are just some examples of what recommendation slides can look like. If you need to create your own Recommendations slide, you can find ready-to-use, best-practice template slides in our Consulting Toolkit , along with many other useful slide layouts.

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Recommendation Slides

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Here is a simple format that will let you make your recommendation in slides. What is the problem? How is the problem impacting the audience? Answering these two questions is critical. No one cares about your recommendation if he or she doesn’t believe there is a problem that is worth fixing. Stating the cause is also critical. This sets up the recommendation. If the cause of an attrition problem is low salaries, then your recommendation should be to increase salaries. Sometimes people jump from the problem to the solution. That is a mistake. More importantly, when you state the cause clearly, your audience will predict the recommendation before you even get to it. When that happens, you will almost always win them over. State your recommendation simply as a ten or fewer word statement starting with “We should” or “We recommend”. Then provide 3-5 high level statements of evidence to support your recommendation. What benefits will we see if the recommendation works? Tie this back to both the problem and impacts. A good recommendation should resolve the problem. Don’t forget to remind people of that. Are there any data that do not support the recommendation? Why would you want to provide data that do not support your recommendation? It keeps you honest. No solution is perfect. It is ethical. Your decision-maker should be given all of the relevant information necessary to make a decision. It gives you credibility. After you provide the data that do not support the argument, you need to explain why your recommendation is still valid. The good news is that this is the part most people get right. The bad news, is that often, this is the part that we focus on the most. Next steps are important. But, before you get to them, make sure you’ve convinced your audience that your idea is worthwhile.

The first slide gives you the opportunity to describe the problem, provide a brief analysis and recommendations. This slide consists of five text blocks and colorful infographics. You can use this slide when preparing an advertising campaign. For example, you describe a problem and suggest your new product as one of the solutions. The next slide will be useful for marketers and social media promoters. This slide has a vibrant color scheme and lots of text boxes. You can use this slide when preparing an analytical report on the qualities of a new product, the attitude of the audience to it, the volume of the sales market, and advertising distribution channels. The third slide will be useful for auditing and financial companies. The slide gives you the opportunity to present your firm audit recommendations in a form accessible to the audience. The last slide is presented as a template for conducting a business analysis of a firm. The Recommendation Slides template is easy to edit and combine with other slides in your presentation. This template will be useful for economists and financiers, department heads and startups, consulting firms and business trainers.

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The PowerPoint Recommendations Slide: Full Tutorial, Templates, and Examples from Real Banks

In this tutorial, you’ll get several “recommendations slide” templates, and you’ll learn how to use the PowerPoint commands and shortcuts to build your own recommendations slide with opposing arrow shapes.

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One of the most common tasks in PowerPoint is creating a recommendations slide that presents several options to a client and then selects the best one for them.

In investment banking pitch books , the recommendations slide often takes the form of a PowerPoint table or table-like structure made up of shapes and bullets.

Here’s an example from Lincoln and Goldman Sachs’ presentation to Covetrus ( direct link to the slide shown below ):

And here are a few “recommendations slide” templates from our finished pitch book for Jazz Pharmaceuticals:

Recommendations Slides – PowerPoint Examples (Templates)

You can download these files, edit the text, change the formatting, and use them in your presentations right away.

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Master PowerPoint by creating a sell-side M&A / valuation pitch book for Jazz Pharmaceuticals - plus company/deal profiles and more.

The simplest “general purpose” recommendations slide is this one with the opposing arrow shapes:

But you could also use a slide template based on tables, a variation with shapes and connector lines , or a version with shapes and bullets:

If you have these templates, you shouldn’t need to “make” any new slides because you can edit the text and formatting to match your presentation.

If, however, you want to build a recommendations slide from scratch, the next few sections walk you through the process:

How to Build a PowerPoint Recommendations Slide, Part 1: The Basic Shapes

In the video tutorial above, we walk you through the process of creating the “Key Recommendations” slide in the templates .

However, this process relies on the BIWS macros package, which is only available in our full PowerPoint course , so you won’t be able to follow along unless you have our course.

To demonstrate a slightly different and more accessible process, we’ll show you how to create the “Process Alternatives” slide with the opposing arrows.

Starting from a blank version of this slide:

You can begin by inserting the arrow shapes using the Alt, 09 shortcut from our Quick Access Toolbar (QAT) and selecting “Arrow: Right” and “Arrow: Left”:

If you don’t want to use our QAT or can’t install it, you can also use the built-in Alt, N, SH shortcut in the PC/Windows version.

There is no shortcut in the Mac version of PowerPoint, so you’ll have to go to the “Insert” tab in the ribbon menu and click on “Shapes” to draw these arrows.

Once you’ve selected the arrow shapes, you can draw them and change their sizes using the mouse, and you can press and hold the Shift key when resizing them to keep their height/width ratios constant:

Next, insert the other shapes: the upward-facing arrow and the two rounded rectangles.

Once again, you can insert these shapes via the Alt, 09 or Alt, N, SH menus:

Your recommendations slide should now look like this:

At this stage, you can now enter the text in the bottom two rounded rectangles, but, as you’ll see, the formatting is terrible:

You can fix these issues and make the text legible by using a few key formatting shortcuts in PowerPoint.

How to Build a PowerPoint Recommendations Slide, Part 2: The Formatting

To fix the formatting, you can start by selecting both rounded rectangles at the bottom.

To select multiple shapes, press and hold down the Shift key and left-click each one.

Then, use the Alt, 7 shortcut to change the font size to 12 ( Alt, H, FS if you’re not using our QAT; there is no shortcut in Mac PowerPoint, so navigate to the Home menu and change the font size manually).

Next, you should change the “fill color” (i.e., the background color) to grey in the bottom shape, change the bullet styles, make the font color black, and left-align the text.

To do this, the key shortcuts are as follows:

Alt, 3: Change Fill Color (no Mac equivalent – go to the Home menu)

Alt, 2: Change Font Color (no Mac equivalent – go to the Home menu)

Alt, H, U: Change Bullet Styles (no Mac equivalent – go to the Home menu)

Ctrl + L: Left-Align Text (⌘ + L in Mac PowerPoint)

You can now go in and change the fill colors for the arrows and “Recommended” rounded rectangle using the Alt, 3 shortcut.

Also, you can remove the borders with the Alt, 4 shortcut (or Alt, H, FO if you’re not using our QAT).

We’re not going to demonstrate each step individually because it’s a simple matter of left-clicking each shape, pressing Alt, 3 or Alt, 4 , and selecting the color you want.

When you’re done, your slide should look like this:

One remaining issue is that the bullet styles are not quite correct.

Specifically, there’s too much space between each bullet and its corresponding line of text in the rounded rectangle at the bottom.

To fix this, click the shape and press Alt, H, PG in the PC/Windows version and change the “Before Text” and “Hanging” indentations to 0.19 inches (0.48 cm in the metric system).

If you’re using Mac PowerPoint, the equivalent shortcut for Paragraph Styles is ⌘ + Opt + M .

The “Paragraph” menu options look like this, with the changes above applied:

These changes will fix the bullet spacing and make them resemble the finished version above.

Finally, you can also add the drop shadows to the opposing arrows.

To do this, press and hold Shift, left-click both arrows to select them, and press Alt, JD, SE to enter the “Shape Effects” menu (there is no equivalent Mac shortcut, so click the shape and go to the “Shape Format” menu and then “Shape Effects”).

Select “Shadow” and then “Offset: Bottom Right”:

You can also select the grey arrow on the right and press Alt, 6, R to bring it to the front and “hide” part of the blue arrow’s shadow.

Alt, 6, R uses our QAT; the default PC/Windows shortcut here is Alt, H, G, R for “Bring to Front.”

Amazingly, “Bring to Front” has an actual Mac PowerPoint shortcut: ⌘ + Shift + F .

How to Build a PowerPoint Recommendation Slide, Part 3: The Distributed Textboxes

The last part of the process is adding the textboxes to the blue and grey arrows.

You can insert textboxes with the Alt, 9 shortcut or use Alt, N, X, H if you want the built-in version (again, there’s no Mac shortcut, so navigate to the “Insert” menu):

Before doing anything else, you can change this textbox’s font size to 12 and font color to white with the Alt, 7 and Alt, 2 shortcuts, and you can use the mouse to drag it up to the blue arrow.

To duplicate shapes in PowerPoint , one good trick is the Ctrl + Shift + Drag shortcut ( ⌘ + Ctrl + Shift + Drag on Mac).

In other words, click a shape or textbox, press and hold Ctrl, press and hold Shift, and then drag the shape in any direction with the left mouse button.

By doing this, you’ll create a copy of the shape or textbox that move in a straight line along the same axis as the original shape or textbox.

Do this a few times to create copies along the same horizontal axis:

You can then enter the correct text and change the font colors of the textboxes on the right using Alt, 2 :

Next, resize the textboxes using the mouse so that the 3 boxes on the right extend onto 2 lines and the textbox on the left extends onto 3 lines:

Aligning and distributing these textboxes within the arrows is tricky because there’s no quick, simple, built-in way to do it with the normal PowerPoint commands.

Some macro packages will speed up this process, but if you’re not using macros in PowerPoint , you’ll have to use a trick called “Ninja Lines” (credit: Nuts and Bolts Training ) to line up these textboxes properly.

To use “Ninja Lines,” press Alt, 08 to draw a few lines bounding the arrows, as shown below (press and hold the Shift key while drawing them to ensure they are straight lines):

Next, press and hold the Shift key, left-click the horizontal “Ninja Lines,” and then left-click just the leftmost textbox :

Now, press the Alt, 1, V shortcut to distribute the textbox vertically between these lines. If you don’t have our QAT, use Alt, H, G, A, V instead (or navigate to “Home” and “Arrange” on the Mac).

Deselect this leftmost textbox by clicking it, and now select each textbox to its right sequentially , still holding the Shift key, and use the same Alt, 1, V shortcut for each one when you have the textbox and the horizontal “Ninja Lines” selected.

It’s important to do this sequentially – you cannot select all the textboxes at once, or the distribution command will not work properly.

Once you’ve clicked each one and used Alt, 1, V separately 4 times, your slide should look like this:

Now, deselect everything by clicking on the slide.

Then, press and hold Shift once again, and select the vertical “Ninja Lines” and all 4 textboxes:

And press the Alt, 1, H shortcut to distribute these textboxes horizontally (navigate to “Home” and “Arrange” on Mac for “Distribute Horizontally” or use Alt, H, G, A, H in the PC/Windows version without our QAT).

You can now delete these “Ninja Lines” by using Shift + Click to select them all and pressing the Delete key:

The textboxes on the blue arrow are not quite right , so you can select them and manually move them slightly to the left.

As the final step, you can insert the red, rounded rectangle from the finished version by using the Alt, 09 shortcut to draw the shape, Alt, 4 to change its border color, and Alt, 3 to remove its fill color:

And now you have a finished PowerPoint recommendations slide , which you built using the default commands/shortcuts and some custom ones from our Quick Access Toolbar.

Added Efficiency for Recommendations Slides

You can certainly use the templates and instructions here to draft and edit your own recommendations slides, but if you want to get even faster , you need to know all the core shortcuts and methods for automating parts of the process.

We cover all that and more in our full PowerPoint Pro training , and we go through dozens of practice exercises where you build or fix slides like the one above.

To get the full training, our QAT and macro package, and a plethora of slide templates and exercises, sign up for the full course:

About Brian DeChesare

Brian DeChesare is the Founder of Mergers & Inquisitions and Breaking Into Wall Street . In his spare time, he enjoys lifting weights, running, traveling, obsessively watching TV shows, and defeating Sauron.

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Everything you need to know about multimedia presentations

Get your team on prezi – watch this on demand video.

Anete Ezera May 25, 2023

Crafting a well-executed multimedia presentation can be the determining factor between success and failure when delivering presentations. The impact of a multimedia presentation is undeniable, but what exactly does it entail, and what are the essential considerations to keep in mind when creating one?

In this article, we’ll explore the key components involved in creating compelling multimedia presentations and delve into the strategies that can help you assemble these elements to craft the perfect presentation. We’ll discuss the importance of content structure, visual design, and engaging storytelling techniques that capture your audience’s attention and leave a lasting impact. Additionally, we’ll provide insights on leveraging Prezi’s features to enhance your multimedia presentations, making them more dynamic and interactive.

What is a multimedia presentation?

A multimedia presentation is a computer-based presentation that uses various forms of media to effectively communicate and engage an audience. In today’s fast-paced world, multimedia presentations have emerged as one of the most powerful and impactful means of communication. Complex ideas and information can be challenging to convey using only traditional tools. However, by harnessing the potential of visually engaging images, high-quality audio clips, and captivating video content, you can deliver a wealth of information that isn’t only clear, but also interesting, easy to understand, contextual, detailed, and engaging.

To facilitate the creation of multimedia presentations, Prezi offers a user-friendly and intuitive platform that empowers presenters to transform their ideas into attention-grabbing visual stories that move. One of the standout features of Prezi is its dynamic zooming capability. With this feature, presenters can seamlessly navigate between various levels of content, zooming in to emphasize critical details and zooming out to provide a comprehensive overview. This interactive zooming functionality not only adds visual interest to your presentation but also enables you to guide your audience’s focus and create a fluid and engaging storytelling experience. Furthermore, the presentation canvas allows for more creativity and freedom as you don’t need to be limited by the traditional slide-based presentation format. 

The psychology of multimedia

Multimedia presentations are not just about what you say but also how you make your audience feel and remember. Let’s discover how colors, visuals, and sounds can influence your audience’s perception and memory retention.

Color psychology

Colors evoke emotions and convey messages. For instance, red can signal urgency and passion, while blue suggests trust and calmness. Choose your color palette wisely to align with the emotions you want to portray to your audience.

Visual impact

Visuals are your secret weapon. The brain processes visual information 60,000 times faster than text. Use attention-grabbing images and graphics that resonate with your message. For example, if you’re presenting about eco-friendly initiatives, images of lush forests and clear skies can speak volumes.

Soundscapes

Sound can set the mood and reinforce key points. Think about the background music in movies – it enhances the overall emotional impact of a scene. In your presentation, use background music or sound effects thoughtfully to complement your content.

Memory retention

Did you know that people tend to remember only about 10% of what they hear after three days? However, if you pair that information with relevant visuals, retention jumps to 65%. Craft your multimedia presentation with this in mind; use visuals to reinforce your message for better recall.

Incorporate these psychological cues effectively, and your multimedia presentation will not only capture attention but also leave a lasting imprint on your audience’s memory.

Which elements can be included in a multimedia presentation?

Multimedia presentations have come a long way from the relatively simplistic options of the past. Now a whole range of different elements can be used to ensure your stand-alone presentation wows your intended audience. Some of the examples of what you can add to your multimedia presentations include:

• Slides: Slides are the backbone of most multimedia presentations. They consist of visual elements like text, images, graphs, and charts. Slides help you organize information and guide your audience through your presentation. For example, in a business pitch, slides can showcase product images, market data, and key points.
• Videos: Videos add motion and life to your presentation. You can use them to demonstrate processes, showcase testimonials, or provide visual explanations. In an educational setting, a biology lecture might include videos of animal behaviors or experiments.
• Audio clips: Audio clips can range from background music to voiceovers. They enhance the auditory experience of your presentation. In a travel presentation, you might include the sounds of waves crashing on a beach to create a more immersive feel.
• Animations: Animations breathe life into static content. They can illustrate processes, emphasize key points, or add a touch of humor. In a marketing presentation, animations can show how a product evolves or highlight its unique features.
• Music: Music sets the mood and tone of your presentation. It can create excitement, relaxation, or suspense. In a fashion show presentation, music may compliment the models’ walk down the runway, enhancing the overall experience.
• Images: Images are powerful visual aids. They can create certain emotions, provide context, and simplify complex ideas. In a history lecture, images of historical events and figures help students visualize the past.
• Text: Text is one of the most crucial parts of your content. It provides information, explanations, and key points. In a scientific presentation, text can explain research findings or provide definitions of complex terms.
• Podcasts: Podcasts are audio presentations that offer in-depth discussions or storytelling. They are excellent for sharing interviews, discussions, or storytelling. In a business conference, you might use a podcast-style presentation to share insights from industry experts.
• Pop-ups: Pop-ups are interactive elements that can surprise and excite your audience. They can include clickable links, additional information, or even mini-quizzes. In an e-learning module, pop-ups can provide learners with instant feedback on their progress.

For any professional who wants to stand out from the crowd with multimedia presentations that truly dazzle and inspire, Prezi’s multimedia platform brings you everything you need.

Choosing the right multimedia for your presentation subject

When creating a multimedia presentation, it’s crucial to select the appropriate multimedia elements that align with your presentation subject. By choosing the right multimedia, you can effectively convey your message, enhance understanding, and captivate your audience. Consider the following factors when selecting multimedia for your presentation:

Content relevance: does it fit your message?

Evaluate the relevance of each multimedia element to your presentation subject. Determine how each element contributes to the overall message and supports your key points. Choose multimedia that directly relates to your topic and enhances the understanding and engagement of your audience.

Visual impact: how visually appealing is it?

Visual elements play a significant role in multimedia presentations. Assess the visual impact of different multimedia options such as images, videos, and animations. Opt for high-quality visuals that are visually appealing, clear, and reinforce your message. Balance aesthetics with substance to maintain a professional and engaging presentation.

Audio enhancement: does it complement your content?

Determine if your presentation would benefit from audio elements such as background music, sound effects, or voiceovers. Audio can evoke emotions, set the mood, and reinforce key points. However, use audio sparingly and ensure it complements your content rather than overpowering it.

Data visualization: can it simplify complex data?

If your presentation involves data or statistics, explore options for effective data visualization. Choose charts, graphs, or maps that you can find on Prezi and incorporate those into your presentation. These elements will help you present complex information in a clear and digestible format. Visualizing data will also help your audience grasp the main points quickly and facilitate better comprehension. 

Multimedia integration: do all elements work together?

Aim for a cohesive and seamless integration of multimedia elements into your presentation. Ensure that different multimedia components blend well together and create a unified visual and auditory experience. Avoid using too many diverse multimedia elements that may distract or overwhelm your audience.

Accessibility considerations: is it accessible to everyone?

Keep accessibility in mind when selecting multimedia elements. Ensure that any visual or audio content you include is accessible to individuals with disabilities. Provide captions or transcripts for videos and ensure that any audio content is accompanied by text summaries. Consider the needs of all your audience members to ensure an inclusive and engaging presentation.

Technical feasibility: will it work smoothly during your presentation?

Assess the technical feasibility of incorporating various multimedia elements into your presentation. Consider the equipment and software requirements for displaying and playing different multimedia formats. Test the compatibility and functionality of multimedia elements in the presentation environment to avoid any technical glitches during your actual presentation.

By carefully considering these factors, you can choose the right multimedia elements that enhance your presentation’s effectiveness and engage your audience. Remember, the key is to strike a balance between informative content, compelling visuals, and appropriate interactivity to create a memorable and impactful multimedia presentation. 

What makes an effective multimedia presentation?

An effective multimedia presentation is like a good book you can’t put down or a catchy new song you hear on the radio that you can’t stop humming to all day long – it has your audience instantly engaged and wanting more. 

Gone are the days when we were limited to presentations that only featured text and basic graphics. Nowadays, using a combination of audio, video, and images can help anyone effectively communicate their message to any audience.

Prezi enables users to create attention-grabbing presentations that move their audience. You can create your own presentation from scratch or start out with a template that you can find in Prezi’s template gallery.

8 things to consider when creating a multimedia presentation

Creating a multimedia presentation can be very straightforward. It just requires some basic planning and preparation and the correct tools to implement those plans. Follow these steps when enhancing a presentation with multimedia.

What is your message?

What exactly are you presenting, and what key messages do you wish to communicate to your audience? Take time to thoroughly think through these questions before constructing your multimedia presentation.

Who is your audience? 

You must understand who exactly your audience is. After all, there is likely a huge difference between what might work best with 20-something IT specialists or a group of senior management. Are you hoping to sell a product to potential investors? Delivering a quarterly report to your bosses? Or preparing a presentation for a job interview? Be very clear about who your audience is.

Preparation is vital, and with it comes research. You can’t wait to get started creating your new multimedia presentation. And the temptation is often to begin without first investigating fantastic examples of other people’s work for ideas or not taking advantage of Prezi’s awesome customizable presentations that are freely available to you, the user. Simply head over to Prezi’s Gallery and get inspired!

Create your content outline

What content do you wish to include in your presentation? Once you have decided, it’s time to create a content outline for your multimedia presentation. You can begin building the structure of your presentation by splitting your topic into separate ideas that run in a clear, logical sequence. If you want to learn more about how to create an effective presentation structure, watch the following video:

Decide which visualization mediums work best 

There are literally dozens of visualization mediums to choose from. The hard part sometimes is deciding which of these works best for you. Options include GIFs, short animation clips, audio clips, TED Talk video clips – the list goes on and on. The great news is that you can easily integrate all of these elements into your Prezi presentation. What’s more, Prezi has an extensive library of different multimedia elements like GIFs, stickers, images, icons, and more that you can pick and choose while creating your presentation.

Utilize templates

You might start entirely from scratch, building the presentation from the bottom up, which is great if you already have a clear idea in your mind. However, if you’re still trying to figure out what you want the end result to look like or want to spend less time on presentation design, explore the numerous tried and tested templates available on Prezi. You’ll discover various templates that are great for multimedia presentations.

It’s time to add your multimedia 

Don’t overdo the types of multimedia content you use in your presentation. Why? Because using too many different kinds can feel overwhelming and a little too ‘show offish’. Focus on 2-4 types of content that will work best with your target audience. Try to hit that balance between simplicity and style. If you are using video or animation, use it occasionally.

If you need to present online, take advantage of Prezi Video’s option to share your content next to you on-screen during your presentation. This will engage your audience and keep them hooked throughout your multimedia presentation even online.

Review and analyze your work

Your multimedia presentation is ready. Or is it? Invest some time reviewing your presentation. Is it clearly structured and cohesive? Do the multimedia elements you have added achieve what you wanted them to achieve? Be honest with yourself and trust your intuition. If something doesn’t feel right with your presentation, don’t be afraid to make changes! 

Best practices for delivering a multimedia presentation

Delivering a multimedia presentation requires careful planning and execution to effectively engage and captivate your audience. Follow these best practices to ensure that you leave a lasting impression on your audience.

Know your material

Familiarize yourself with the content of your presentation to make sure you can confidently deliver it without relying too heavily on notes. Thoroughly understand the key points, supporting evidence, and transitions between different sections. This will enable you to maintain a natural flow and deliver a confident presentation. Also, consider using Presenter Notes . They serve as a reminder of important talking points and additional information during your presentation. Only visible to you, the presenter, the notes remain hidden from the audience. This allows you to effectively communicate your points without any interruptions.

Practice timing

Time your presentation to ensure it fits within the allocated time frame. Practice transitions between different multimedia elements, such as slides, videos, and interactive features, to maintain a smooth flow. Keep in mind that pacing is crucial, so allocate sufficient time for each part of your presentation while maintaining an engaging pace.

Use visual aids strategically

Visual aids are a powerful tool for conveying information and enhancing understanding. However, it’s essential to use them strategically to support and highlight your message, rather than distract from it. Use visuals sparingly and ensure they’re clear, visually appealing, and easy to understand. Avoid cluttered slides and prioritize concise and impactful visuals that reinforce your key points. If you want to learn more about good presentation design practices when it comes to adding visual content, watch the following video on the topic: 

Speak clearly and confidently

Effective communication is key to delivering a memorable presentation. Project your voice to ensure everyone in the audience can hear you clearly. Maintain eye contact with your audience to establish a connection and demonstrate confidence. Speak with clarity and conviction, emphasizing key points and using appropriate pauses for emphasis. A confident and engaging delivery will help your audience connect with your message.

Incorporate storytelling techniques

Storytelling is a powerful way to engage and captivate your audience. Incorporate storytelling techniques to create a narrative structure for your presentation. Begin with a compelling introduction that sets the stage and grabs attention. Use storytelling elements such as anecdotes, examples, and personal experiences to illustrate your points and make the content relatable and memorable. A well-crafted story can evoke emotions and leave a lasting impact on your audience.

Practice with technology

Familiarize yourself with the multimedia tools and technology you will be using during the presentation. In particular, get to know the endless features and capabilities of Prezi, the powerful multimedia presentation tool. Take the time to explore its features and understand how it can enhance your presentation. Familiarize yourself with the different templates, transitions, and interactive elements available. By mastering Prezi, you’ll be able to create attention-grabbing presentations that move.

Adapt to the audience

Tailor your presentation to resonate with your specific audience. Consider their demographics, interests, and background when delivering your content. Use language that is accessible and appropriate for your audience, avoiding jargon or technical terms that may be unfamiliar. Incorporate relevant examples and references that relate to their experiences. By adapting your presentation to their needs and preferences, you can create a stronger connection and enhance their overall engagement.

Engage the audience

Use interactive features to involve your audience and make the presentation more engaging. Incorporate audience polling, where participants can vote or provide feedback on specific questions or topics. Additionally, include dedicated Q&A sessions to encourage active participation and address any queries or concerns. Engaging the audience in this way promotes interaction and makes your presentation more dynamic. 

Ask for feedback

You can practice your presentation in front of people to get honest feedback. This way you can make any changes or work on specific areas that may need tweaking before the real thing. After your real presentation, you may even want to seek feedback from your audience to gather insights on what worked well and areas for improvement.

Remember, a well-delivered multimedia presentation is a combination of interesting content, effective visuals, and confident delivery. By following these best practices, you can create an engaging experience for everyone in the room.

How to engage your audience with interactive multimedia presentations

In addition to the essential components and best practices we’ve discussed, incorporating interactive elements can take your multimedia presentations to the next level. By engaging your audience in an interactive experience, you can captivate their attention and create a memorable presentation. Let’s explore some strategies for incorporating interactivity into your multimedia presentations:

Interactive charts

Instead of static images, use interactive charts to convey data and complex information. Allow your audience to explore different data points, toggle between visualizations, and interact with the content. This hands-on approach enhances understanding and engagement.

Virtual Reality (VR) and Augmented Reality (AR) 

If applicable, consider incorporating VR or AR elements into your multimedia presentations. These technologies provide immersive experiences that can transport your audience to different environments or allow them to interact with virtual objects. VR and AR can be particularly effective in fields such as architecture, education, and product demonstrations.

Gamification

Introduce gamification elements to make your presentation more interactive and enjoyable. Create quizzes, challenges, or interactive scenarios that require audience participation. Offer rewards or incentives for active engagement, such as badges or prizes.

Collaborative activities

Foster collaboration among your audience by including interactive activities. For example, you can divide your audience into small groups or pairs and provide specific tasks or discussions related to your presentation topic. Encourage participants to share their insights or findings with the larger group afterward.

Live demonstrations

If possible, incorporate live demonstrations of software, tools, or processes directly into your presentation. Showcasing practical examples in real-time can enhance understanding and engage the audience through active participation.

Remember, interactivity should align with your presentation goals and content. Incorporate interactive elements strategically to support your message and keep your audience engaged throughout the presentation. Prezi offers various interactive features and templates to help you create dynamic and immersive multimedia presentations.

By embracing interactivity, you can transform your multimedia presentations into memorable experiences that leave a lasting impact on your audience.

Common concerns with multimedia presentations

People often share some common concerns when diving into multimedia presentations. Here are a few of those concerns and simple solutions to tackle them:

Technical glitches

• Worry: Fear of technical issues derailing your presentation.
• Solution: Always have a backup plan in case technology decides to be temperamental. Test your setup beforehand to avoid unexpected surprises.

Media overload

• Worry: The fear of overwhelming your audience with too much media.
• Solution: Strike a balance by using multimedia elements strategically. Less can often be more when it comes to engaging your audience effectively.

The evolution of multimedia tools

The world of multimedia presentation tools has seen quite a transformation over the years, making the process more user-friendly and accessible than ever before. Platforms like Prezi are at the forefront of this evolution, continuously updating and improving the presentation creation process. With intuitive interfaces and a wide range of creative options at your fingertips, multimedia tools have truly democratized the art of multimedia presentations. Whether you’re a seasoned professional or a newcomer to the presentation scene, the evolution of multimedia tools has made it easier than ever to craft the perfect presentation.

Multimedia presentation examples 

Your audience will immediately lose interest if all you offer them is a traditional slide deck. Instead, take advantage of Prezi’s Gallery and get inspired by dynamic, interactive, and engaging presentations that include various multimedia elements.

Below are a few examples of attention-grabbing and creative multimedia presentations that you can get inspired by or even reuse as templates for your own presentation topic.

Summer Plans presentation

The summer plans presentation inspires and captivates. The template is perfect for delivering a story, sharing an experience, or presenting a plan. It features multiple media elements, such as animations, images, and data visualizations. 

Why Leaders Need to Get Out of Their Own Way presentation

This presentation grabs our attention with its visually appealing design and strategic use of visuals. The simple yet engaging layout divides the presentation into four parts, creating a well-defined structure that is easy to follow. You can reuse this presentation as a template for delivering a topic that you need to unpack in a certain order. 

Corporate Social Responsibility presentation

This multimedia presentation engages and captivates with animations, images, icons, and more. As a template, it’s perfect for creating and delivering informative presentations, where you need to dive into the details of certain topics.

Earth Day presentation

The Earth Day presentation is a great example of how one can create a timeline presentation with Prezi. It includes various media elements that make this multimedia presentation highly engaging and informative.

Future-proofing your presentations

To make sure your multimedia presentations stay useful and up-to-date in the long run, here are some straightforward tips:

Pick the right formats

• Use common file types like PDF, MP4, and JPEG since they’re likely to stay usable in the future.

Keep things fresh

• Don’t let your content get old. Update it regularly with new information and visuals to keep it interesting and relevant.

Fit different screens

• Make your multimedia presentations so they can work on big screens and small devices like phones or tablets.

Try new tech

• Keep an eye on new technologies like virtual reality and interactive features. They can make your presentations more exciting and modern.

Listen to your audience

• Pay attention to what your audience likes and dislikes. Their feedback can help you improve your multimedia presentations and keep them interesting.

With these easy steps, you can make sure your multimedia presentations will still be great in the future!

Create attention-grabbing multimedia presentations with Prezi

In conclusion, crafting a well-executed multimedia presentation is crucial for achieving success in delivering presentations. This article has explored the key components involved in creating compelling multimedia presentations and provided insights on how to assemble these elements effectively. By considering the importance of content structure, visual design, and engaging storytelling techniques, presenters can capture their audience’s attention and leave a lasting impact. Furthermore, leveraging Prezi’s features can enhance multimedia presentations, making them more dynamic and interactive. By incorporating these strategies and utilizing the right tools, presenters can elevate their presentations to a new level and increase their chances of achieving their desired outcomes. Ultimately, mastering the art of multimedia presentations opens up opportunities for effective communication and successful presentations in various professional and academic settings.

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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Recommendation Slides for PowerPoint and Google Slides

Are you seeking a way to deliver powerful, engaging presentations that inspire action? Look no further than our Recommendation Slide Template. It has various predesigned layouts and graphics that can be easily customized to fit your needs.

Our Recommendation Slides are professionally-designed templates that you can use to organize and present your ideas to your audience without hassle. It helps show your audiences what they need to do and how to do it, which makes them ideal for any kind of consultation process. These slides are customizable, and you can use them in various presentation software, including Office 365, PowerPoint, Google Slides, and Keynote, for any Windows or Mac user.

Give your consultation business the professional touch it deserves by presenting guidance and actionable recommendations through visually-appealing slide layouts.

4-Item Recommendations Slide PowerPoint Template

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A recommendation slide is a presentation slide that outlines the actions or responses needed to address the business problem that was identified earlier in the presentation. It is a component of any presentation because it concisely summarizes the key takeaways and next steps.

Whether a business professional or an educator, you can choose from our predesigned Recommendation Templates. It helps you easily present findings and information to your audience (colleagues, clients, or students). It is also a great tool for educators who must present information to their students.

Our Recommendation Slides feature a sleek and contemporary design that ensures your audience fully engages with your presentation’s content. Whether you want to give recommendations, outline the next steps, or conduct a business review, this template is optimized to help you organize and present your data.

What is a Recommendation slide?

A Recommendation slide in a presentation provides suggestions or advice to your audience based on the presentation’s content. It is usually included toward the end of the presentation and summarizes the key takeaways and actionable guidance for your audience.

How do you write a Recommendation for a presentation?

To write a recommendation for a presentation, consider the main points of your presentation and think about what actions your audience can take based on the information presented. Here are some tips:

• Summarize the main points of the presentation.
• Clearly state the purpose of the recommendation.
• Provide actionable and specific recommendations that align with the purpose of the presentation.
• Use clear and concise language, and avoid using jargon or technical terms.
• Use bullet points or numbered lists to make the recommendations easy to read and follow.
• Consider using visuals, such as graphs or diagrams, to enhance the recommendation and make it more engaging.
• End with a call to action, encouraging your audience to follow through with the recommendations.

How do you add Recommendations to PowerPoint?

When adding a recommendation slide to your PowerPoint presentation, start by creating a new slide and giving it a clear title, such as “Recommendations” or “Action Steps.” Use bullet points or numbered lists to outline your recommendations clearly and concisely, and consider using visuals to illustrate them.

Use a consistent format and font style throughout the slide, and ensure that any visuals you use are relevant to your recommendations.

How many Recommendations should be included on a Recommendation slide?

No set number of recommendations should be included on a recommendation slide. The number of recommendations will depend on the content of the presentation and the purpose of the recommendations. However, it is generally best to keep the number of recommendations manageable, such as three to five, to avoid overwhelming your audience.

When in a Presentation, should the Recommendation slide be included?

You should include your Recommendation Slide toward the end of the presentation after the main content. It will allow your audience to fully understand the information presented before being given the recommendations. Additionally, including the recommendations at the end of the presentation will ensure that they are fresh in your audience’s minds as they leave the presentation.

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20 Basic PowerPoint Guidelines to Design Effective Presentations in 2024 (+Video)

No matter what kind of presentation you’re working on, make sure it's engaging and also well designed. Otherwise, you run the risk of dealing with death by PowerPoint and nobody wants to see their presentation flop. 

To make sure your presentation is effective , there are a few PowerPoint presentation guidelines you need to follow. In this post, we’ll share those guidelines. We’ll also show you examples of engaging presentation designs so you can save time and make sure your presentation looks polished and professional. 

The Top PowerPoint Guidelines to Design Effective Presentations for 2024 (Video)

Do you want to get started with the best PowerPoint design guidelines quickly? Review the quickstart video:

For evern more PowerPoint design guidelines, study the complete tutorial below.

Guidelines for Planning Your PowerPoint Presentation

Before you start with the design part of your presentation, plan your presentation. Here are a few PowerPoint presentation design guidelines to follow when it comes to planning:

1. Decide on the Presentation Goal

First, decide on the presentation goal. Are you sharing an annual report or creating a pitch deck? Is the goal to increase sales or get the higher-ups onboard with a new marketing tactic?

Whatever the case may be, the presentation goal helps you decide what to include in your presentation and how that information should be presented. It'll also help you with all the other steps involved in creating an effective and engaging presentation. 

2. Create an Outline 

With your presentation goal in mind, create an outline for your presentation. You'll save time in the long run. Plus, you'll be sure that your presentation covers everything you need to cover for your idea or data to be understood. 

3. Think About the Slides You Need to Include

The next step is to think about the slides you need to include in your presentation. For example, if you’re creating a pitch deck for potential investors, sharing information about your company on an About or Team slide is a must. 

But if you’re creating an internal presentation to share your sales report, including those slides would be a waste of time. Instead, your presentation should focus on numbers and data as well as individual product or product line performance. 

4. Decide on Visuals

Your planning stage should account for visuals that'll help back up your story. This can include photos, icons, charts, infographic elements, graphs, tables, and anything else you need to make your data more visually appealing. Envato Elements is a great source for a wide variety of design assets .

Once you’ve decided on the visuals you want, gather them all in one place so you can easily locate them. Don’t forget that you can create charts and graphs from your Excel data if needed. Be sure to gather those spreadsheets as well. 

5. Establish Your Call to Action

Finally, decide what’s the next step your audience should take once you’re done delivering your presentation. Should they email you or call you to set up an appointment? Do they need to send over information? 

Make sure your last slide includes your call to action along with specific instructions on what to do.

PowerPoint Presentation Design Guidelines

Once you've get your presentation planned out, it’s time to tackle the design part of creating a presentation . When designing your presentation, keep the following guidelines in mind: 

1. Keep the Text to a Minimum

When it comes to your presentation, PowerPoint should assist you in delivering the presentation. It shouldn't be the main source of information. Less is more, so keep the text to a minimum. 

Stick to one main idea per slide and limit yourself to using no more than three bullet points per slide. This will help keep your audience engaged and not zoned out. 

2. Use Large Font Sizes

Another thing to keep in mind is that not everybody in your audience will be close to the slides. Make sure to use larger font sizes. Consider using 40 pts for headings and going no smaller than 28 pts for the content text.

3. Make Sure Fonts Are Readable

While we’re on the topic of fonts, avoid using script or decorative fonts. They're hard to read. Stick to sans-serif fonts for body text. To emphasize your headings, use a readable serif font. 

4. Use Color Sparingly

Color can make your presentation more visually appealing. But that doesn’t mean you've got to color every slide differently or use different colors for your fonts. If you’re presenting in a dark room, consider using a dark background for the slide paired with a light color for the text. It'll make it easier for your audience to follow along. 

Avoid using light text on light background or clashing colors. They'll distract your audience. 

5. Enhance the Data With Charts and Graphs

We mentioned earlier you need to decide on the visuals you'll use in your presentation. Using charts and graphs is a great way to make abstract data easier to understand. So, don’t shy away from using them. 

6. Design for Wide Screen Formats

Keep in mind that most projector screens are optimized for widescreen 16:9 ratio. As such, design your presentation following those PowerPoint presentation guidelines. If you design your presentation in 4:3 ratio, your presentation will still work. But some parts of your slides might get cut off or not display properly. 

7. Be Consistent With Style Settings

Another important bit of PowerPoint design guidelines is to keep your design style consistent across all slides. This will reinforce your brand image as well as ensure that the entire presentation is visually appealing.

8. Use Animations Sparingly

There's nothing wrong with using subtle animations or slide transitions to keep things interesting. But, avoid animating every single word or slide as this will make your presentation look amateurish and unprofessional. 

9. Proofread Everything

Be sure to proofread each slide to make sure there are no embarrassing typos. If you’re mentioning other associates or colleagues in your presentation, make sure their names are spelled correctly to avoid any awkward moments. Ask another person to go through your presentation and make sure it’s error-free.

10. Consider Using a Template

Our last guideline for making an effective PowerPoint presentation is to consider using a premade PowerPoint template . A premade template will have a professional design. It'll also have all the slides you'll need: from section break slides, company and team slides to charts, galleries, and more. This will save you a lot of time in the design stage and ensure that your presentation looks polished. 

Presentation Guidelines for Delivering Your PowerPoint

Now that your presentation is designed, the last thing you need to do is deliver it. Here are a few PowerPoint presentation guidelines to follow for delivering your PowerPoint presentation :

1. Do a Practice Run

Before the actual presentation day, do a practice run. This will help you memorize the contents of your presentation, not to mention it'll help you build up the necessary confidence.

2. Test the Equipment

Show up early before the presentation and test the equipment. The last thing you want is tech difficulties or malfunctions that'll delay the start of your presentation. 

3. Maintain Eye Contact

Throughout your presentation, maintain eye contact with your audience. This will make them feel like you’re talking to them. Plus, it'll help keep them engaged and interested instead of losing interest. 

4. Ask Questions During Your Presentation

Ask your audience questions during the presentation. Get them involved or ask if they've got any questions that need to be clarified. Getting your audience involved is a great tactic for making your entire presentation feel more engaging. It also allows your audience to feel like they're active participants instead of being bombarded with data.

5. Don’t Read the Slides

The last bit of PowerPoint guidance we've got for you is to avoid reading the slides. If you read the slides you’ll not only bore your audience, but you’ll also come off as disinterested in your own presentation. This will make your audience disengage and forget your presentation as soon as it’s over.

Best PowerPoint Presentation Template Examples

Following the basic PowerPoint guidelines outlined above is a great way to ensure your presentation has an engaging design and is easy to follow. But there's no doubt that designing an entire presentation from scratch is a time-consuming task. That’s why using a premade PowerPoint presentation template is a great alternative. 

You can find thousands of beautifully designed PowerPoint templates over on Envato Elements. If you buy design templates on a regular basis, Envato Elements is a logical choice. You get access to unlimited PowerPoint and other design templates for one low monthly price.  

Look at some of our top presentation templates from Envato Elements: 

1. Galaxi PowerPoint Presentation Template

The Galaxi PowerPoint template has a clean and modern design. It’s versatile enough to use for all kinds of presentations and comes with five premade color schemes. The template comes with 30 premade slides based on master slides, image placeholders, and editable shapes. 

2. Buizi PowerPoint Presentation

The Buizi is another minimal presentation template for PowerPoint with a versatile design. This template is a great choice for portfolio presentations and comes with 30 total slides, all based on master slides. You’ll also find custom vector icons and fully editable shapes. 

3. Aiony Creative PowerPoint Template

If you’re looking for a more creative solution, the Aiony template is a great choice. It’s very photo heavy. This is perfect for any presentation that relies heavily on images and photos. You’ll get a total of 50 slides and drag and drop image placeholders for easy editing. 

4. Agio PowerPoint Presentation Template

The Agio template is best suited for corporate presentations. It's got an elegant look and feel. Customize colors and fonts to your liking. 

Easily add photos using the image placeholders. You’ll get a total of 630 presentation slides designed in full HD resolution. 

5. Over PowerPoint Presentation Template

The Over PowerPoint presentation template is a multipurpose PowerPoint template. Use it for corporate presentations as well as for pitch decks and webinars. The template comes with 32 slides designed in both standard and HD resolution. 

Envato Elements is a great choice if you need design templates on a regular basis.

Find More PowerPoint Template

And if you want to see more beautiful PowerPoint templates from both Envato Elements, check out the following articles: 

Envato Elements: Design Without Limits

Envato Elements has a compelling offer.  For a low monthly price, you get access to thousands of unlimited use PowerPoint templates, web templates, stock photos, fonts, and more. 

What’s more, you can download as many templates as you want and customize them to your needs. Sign up for Envato Elements and start downloading PowerPoint templates today.

Design a Stellar Presentation With the Help of PowerPoint Presentation Guidelines

Designing a stellar presentation might seem daunting. But once you’re familiar with and follow the basic PowerPoint guidelines for creating effective PowerPoint presentations, the task becomes easier. 

To save time while you’re designing your presentation, use one of our top PowerPoint presentation templates from Envato Elements. Why not get started today?

Editorial Note: This post has been updated with contributions from Brenda Barron . A video has been added by Nathan Umoh . Brenda and Nathan are freelance instructors for Envato Tuts+. 

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How to Create a Multimedia Presentation (& Tools to Use)

Written by: Orana Velarde

A multimedia presentation can help you stand out, grab attention and leave a stronger impact on the audience. If you're wondering how to create a multimedia presentation without having to spend hours editing on PowerPoint, you're at the right place.

In this guide, you’re going to learn about:

• What a multimedia presentation is.
• The steps to creating a visually appealing multimedia presentation.
• Some good examples of multimedia presentations and why they work.
• The best multimedia presentation tools you can use to get started.

Sounds good? Let’s get started.

Table of Contents

What is a multimedia presentation, how to create a multimedia presentation in 5 steps.

• 7 Examples of Multimedia Presentations
• The 5 Best Multimedia Presentation Software to Help You Get Started

If you prefer watching over reading, here’s the video version of this article on how to create a multimedia presentation.

A multimedia presentation is a type of presentation that uses several different forms of digital communication, such as video, interactive slides , audio clips, music and more, to get the message across.

In short, multimedia presentations go beyond the use of text and images. Including digital media like animation, video, audio, or interactive features like forms, popups and more can help enrich your presentations both visually and content-wise.

While you can create basic multimedia presentations with Microsoft PowerPoint, there are much more innovative and modern tools out there to help you create even better presentations, like Visme .

Visme's presentation software offers plenty of tools to create multimedia presentations. From video embeds to voiceovers to interactivity animated features, you'll find it all in one, robust platform.

Keep reading to find out how you can create an unforgettable multimedia experience with Visme.

Creating a multimedia presentation isn’t difficult, you just need the right tools. In fact, it’s as easy as the six steps in the tutorial below.

Step #1: Define the purpose of your multimedia presentation.

Before you can start creating a multimedia presentation, you need to know exactly what you’ll be presenting about and why.

Jot down some ideas about what you want to achieve with your presentation.

• Want to add value to an evergreen landing page?
• Hope to get more people interested in your content or services?
• Wish to impart knowledge to your readers in a meaningful way?
• Need to create a pitch deck that inspires investors in your project?
• Want to report sales or business results in a unique way?
• Need to present survey results that don’t bore your audience?

You can achieve all of the above with a multimedia presentation.

Just make sure to have all the information you need to present in an orderly fashion so it’s easier when it’s time to create.

Step #2: Outline the content with visualization ideas.

Now that you have everything planned out and all your content is ready to be put into a slide deck, it's time to create an outline.

While creating the outline, think of ways that you can improve the story using different mediums.

For example:

• Explainer videos
• Video clips
• Animated GIFs
• Interactivity between slides
• Color-coded maps
• Google Maps
• Animated charts
• Loom videos
• Sound effects
• Embedded third-party content
• Background music
• Ted Talk video embeds

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

Step #3: Select a presentation template and add your content.

Now, log into your Visme dashboard and find a presentation template that will be perfect for your project. There are lots of choices, from pre-designed presentations to customizable slide libraries in different styles.

In the case of a multimedia presentation, we recommend you go with one of the slide libraries. Slide libraries can also be referred to as presentation themes.

Visme has three presentation themes:

• Modern: Sleek and unique
• Simple: Clean cut and no-frills
• Creative: Off the cuff and interesting

Each theme comes with a large slide library with hundreds of different options. You can mix-and-match slides to create your own, unique multimedia presentation.

The slides in Visme's presentation themes are organized into groups, such as:

• Introduction
• Comparisons
• Testimonials
• ...and more.

We suggest you add all the blank slides you need by following the outline you made in the previous step. Then, input the general content, images, backgrounds and design assets.

Next, add your logo, brand colors, fonts and branded imagery. When you have a Visme Brand Kit, that step can’t be any easier. The fonts are already set up in your editor as are the colors.

Use Dynamic Field to ensure your important data is consistent and updated across all your slides and projects. Once you place your information in the custom field , it will automatically appear on other slides containing the value.

Alternatively, create your presentation from scratch by starting with a blank canvas. Visme also offers content blocks and element groups to help you create a good presentation.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

Step #4: Add multimedia content.

At this stage, your presentation probably looks good-looking, but static. Let’s make it interactive by adding unique multimedia presentation tools.

Start adding multimedia content to the slides that need it. Follow your outline and visualization idea notes.

You don’t need to add a different type of media on each slide — that’s overwhelming. Aim for two or three types of media spread throughout the presentation to keep a balance.

• A narration can cover all the slides and it should flow seamlessly.
• Interactive slides with links to the main slide or other sections need to be well-organized and easy to navigate.
• Videos shouldn’t be on every slide. There needs to be breathing space between videos so it's not overwhelming.
• Animated charts don’t need to be surrounded by too much content. Let them shine on their own.
• Surveys should have their own slide with a previous slide explaining why there’s a survey in the first place.
• Embed content on any slide and make it fit visually with the rest of the content.

Step #5: Review, download and share.

When you’ve added all your content, both regular and multimedia, it’s time to revise. Click on the “present” button on the top-right of your editor and take a look at your presentation as if you were a viewer.

As you go through every slide, take notes if you spot anything that looks off or unfinished. Then, go back and edit those slides until the presentation is just right.

Multimedia presentations can be presented or shared in several ways. For interactive presentations that include clicking or filling in forms, give your audience the best experience by:

• Embedding the presentation into a website
• Sharing the presentation with a live link
• Downloading the presentation as an HTML5 file

Presentations that don’t require your audience to interact can be downloaded as videos and even editable PowerPoint files.

When you share a Visme multimedia presentation via a live link, you can track the analytics of who watched it, for how long and where. This adds another level to your team’s content creation.

Another option is to upload your presentation to SlideShare where other people can see your work. SlideShare presentations can easily be shared on social media as well.

Examples of Multimedia Presentations

Are you ready to create your own multimedia presentation?

Before you get to it, let’s look at some inspiring examples. Below, you’ll find some stunning Visme presentations, some of which are templates that you can customize for your own use.

We have also included some examples of presentations from other sources that we found interesting.

Example #1: Presentation with GIFs

You can quickly create simple and beautiful multimedia presentations with GIFs. At Visme, we regularly create multimedia presentations with GIFs to present new features and updates.

Check out one of our recent ones:

Made with Visme Presentation Maker

We create our custom GIFs, which you can also do using our GIF maker !

If you don’t have the time or resources for that, Visme has a GIPHY integration, which lets you search through millions of GIFs in lots of different styles inside the editor.

Integrate GIFs with content that complements, not competes with it.

Also, don’t overload your presentation with GIFs, especially if they are all different. Stick to one style of GIF throughout to maintain visual consistency.

Example #2: Animations and Narration

This is an example of a multimedia presentation that uses animations to liven up the story and the slides.

This is the type of presentation that can be easily turned into a video.  Each slide can have animated objects, illustrations, text and design assets.

Impact Radius from Fab Design on Vimeo .

You can create a presentation like this with Visme quite easily.

Simply record your voiceover on each slide and download it as a video. If you already have a voiceover from a project, upload it into your presentation project and trim the audio as needed.

Example #3: Narrators and Video

This presentation is on the shorter side. This narrated presentation includes a balanced amount of media, such as images, videos, annotations and animation and charts.

It’s also presented as a video for easy viewing. A multimedia presentation video like this one takes more work than others, as it has a large amount of content.

Example #4: Interactive Charts and Music

Multimedia presentations for business reports are more engaging with interactive charts. Visme charts are animated by default but you can add more interactivity with popups and links .

Top it all off with a music clip that doesn’t overwhelm or distract from the content of the presentation.

Example #5: Video

Adding video to presentations is one of the easiest ways to create a multimedia video presentation. Here's an example of a slide created in Visme that includes a YouTube video. Go ahead and press play to see it in action!

Embed YouTube videos or Vimeo videos easily by simply inputting the video URL.

Upload your own video, use the Visme video editing tools to trim the clip to how you need it. Select from our gallery of video clips to add as backgrounds behind other content.

Example #6: Zoomable Presentation with Video

This is a Prezi multimedia presentation about The Red Bull Stratosphere Jump.

It has a classic Prezi feel and navigation plus videos of the event. Not every presentation warrants this level of multimedia or interactivity but for a brand like Red Bull, it makes sense.

This style of presentation can be created with Prezi quite easily. They have a number of templates that you can use to create a multimedia presentation with a zoomable navigation style.

Example #7: Survey and Embedded PDF

The last example is a little different. It includes an integrated survey and embedded PDF. This is the perfect multimedia presentation to include in a blog post or on a website.

Take a look below at how a survey works inside a presentation and how an embedded PDF can be integrated with other content.

The 4 Best Multimedia Presentation Software to Get You Started

To create multimedia presentations, you need the right tools.

Below are four tools to help you create engaging multimedia presentations.

Software #1: Visme

The first software on the list is Visme. The varied collection of integrations in our editor is just the right combination to create a multimedia presentation that will make an impact.

Usually, you need more than one software to create an engaging multimedia presentation. But if you're looking for a software that does it all, Visme's presentation maker is a great option.

Users have always been able to create multimedia presentations with Visme, especially with videos, animations and voiceovers.

But recently, we've added new features and AI-powered tools, including the Visme AI Designer . This tool will help you to create unique multimedia presentations in a matter of minutes rather than hours. 

Create complete or customizable designs by answering questions or using a single prompt concerning your topic. Once your presentation is generated, edit images, add interactive elements like links, GIFs, surveys,   interactive maps , and animation, plus integrate your current tech pack and tools if needed. 

Software #2: Wistia

Wistia is a video hosting, management and marketing software for businesses who want to have more control over their video content.

Embedding video is one of the quickest ways to create a multimedia presentation. If you're creating your presentation in Visme, you can easily embed Wistia videos in your slides.

You can also add videos into your presentation from YouTube, Vimeo and Vidyard. Check out the full list of Visme integrations here .

Note: When sharing videos that aren’t yours, make sure to add a description with the name of the creator and why you chose to share it.

Software #3: Typeform

Multimedia presentations with surveys add an unprecedented level of interactivity.

Use the Typeform or Jotform integration to add surveys to your informative presentations or market research projects.

When you include a survey in a multimedia presentation, you’ll have to share it as a link or embed it on a site. This way, your audience can input the answers straight into the survey inside the slide instead of opening a separate link.

Software #4: Loom

If you're not presenting your multimedia presentation in person, recording a Loom video and embedding it in your slides can be a great alternative for adding a personal touch.

Walk your audience through a tutorial, give a brief overview about a topic, shed light on your company and services, or simply introduce yourself. Loom videos offer tons of opportunities to make your multimedia presentation more interactive.

Software #5: Google Maps

Include maps in your multimedia presentations to visualize geographic data or location information. Visme has two map creation options, the Map Maker and the Google Maps integration .

The Map Maker lets you create custom maps with color-coding and interactive popups that match the design of your project. Import map data from a google sheet or input it manually.

Add a navigable Google Map in all the default styles. Show specific location coordinates in a box that you can customize.

Create Your Multimedia Presentation With Visme

Now, you’re ready!

It’s time to start creating the best multimedia presentation for your audience.

When you sign up for our presentation software , you’ll find all the tools you need to create an engaging multimedia presentation your audience is likely to remember for a long time.

Create a Brand Kit to stay on brand easier and faster by uploading your logos, color palettes and fonts. Organize your assets and projects into folders to make them easier to find.

At Visme, we're always adding new features and integrations. You can keep an eye on our What's New page to stay updated with all the new cool, new stuff.

If you have a PowerPoint presentation that you'd like to enhance, import the PPTX file into Visme and add multimedia there. The PowerPoint slides will import as editable slides so you have full control of how the final project looks.

Sign up for our presentation software today and start creating slides that nobody can look away from.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
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• No experience necessary

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Powerpoint Templates and Google slides for Movie Recommendation

Save your time and attract your audience with our fully editable ppt templates and slides..

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Trump shares social media posts with QAnon phrases and calls for jailing lawmakers, special counsel

Republican presidential nominee former President Donald Trump puts his hand to his ear after speaking at the National Guard Association of the United States’ 146th General Conference, Monday, Aug. 26, 2024, in Detroit. (AP Photo/Paul Sancya)

Republican presidential nominee former President Donald Trump speaks during a stop at a campaign office, Monday, Aug. 26, 2024, in Roseville, Mich. (AP Photo/Carolyn Kaster)

Republican presidential nominee former President Donald Trump, right, poses with a supporter during a stop at a campaign office, Monday, Aug. 26, 2024, in Roseville, Mich. (AP Photo/Carolyn Kaster)

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NEW YORK (AP) — Donald Trump shared more than a dozen posts on his social media network Wednesday that call for the trial or jailing of House lawmakers who investigated the attack on the U.S. Capitol , special counsel Jack Smith and others, along with images that reference the QAnon conspiracy theory .

The former president began posting a string of messages Tuesday evening after Smith filed a new indictment against him over his efforts to undo his loss in the 2020 presidential election. The new indictment keeps the same criminal charges but narrows the allegations against Trump following a Supreme Court opinion last month that extended broad immunity to former presidents.

Trump reposted a doctored image that was made to look like President Joe Biden, Vice President Kamala Harris, former Secretary of State Hillary Clinton in orange prison jumpsuits, among other political figures, and a lewd post about Harris and Clinton that referenced a sex act. One post seemed to suggest former President Barack Obama should be tried in a military court.

Trump has long talked about seeking retribution against perceived enemies if he wins a second term. He has publicly bristled in recent weeks at the advice of his campaign advisers to focus his message on policy around the economy and the border rather than indulge in personal attacks that were seen as distracting from the case he’s trying to make to voters.

His campaign did not respond to a message seeking comment Wednesday about the flurry of posts on Truth Social, the former president’s social media network where he communicates primarily to his most devoted base of supporters.

Tuesday night and Wednesday morning, the Republican candidate posted messages in his own words reacting to the indictment and renewing his complaints about the gag order he’s under in his New York hush money criminal case.

Trump then began sharing more than a dozen posts from other users on the network that included the calls for Smith to be prosecuted, the lawmakers on the House committee investigating the Capitol attack to be jailed, and more. One image showed Smith with devil horns and red eyes.

A spokesman for Smith declined to comment Wednesday.

James Singer, a spokesperson for the Harris campaign, said the posts show what Trump is offering the country: “prosecuting political opponents, using dangerous conspiracy theories to justify harmful policies, and dividing Americans against each other.”

One post featured an image of Trump and former President Barack Obama with the words, “All roads lead to Obama... retruth if you want public military tribunals.”

Some of the other posts Trump shared included phrases circulated among followers of QAnon , the pro-Trump conspiracy theory, including “Nothing can stop what is coming,” “Hold the line” and “WWG1WGA”, which is an initialism for “Where we go one, we go all.”

Trump in recent years has openly embraced followers of QAnon after years of winking at the theory, centered on the baseless belief that Trump is waging a secret campaign against enemies in the “deep state” and a child sex trafficking ring run by satanic pedophiles and cannibals.

The former president’s indulgence of the conspiracy theory is among the ways Trump has embraced the far-right fringe of his political movement. Trump has also championed those jailed for their role in the violent Jan. 6, 2021, attack on the U.S. Capitol.

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Trump is listed as an invited guest speaker at the J6 Awards Gala fundraiser on Sept. 5 at his golf club in Bedminster, New Jersey, for defendants charged in the insurrection. The event is advertised online as intending to “honor and celebrate the twenty defendants who contributed to the powerful ‘Justice For All’ song.”

Trump has played the song — a version of the Star-Spangled Banner sung by a group of defendants jailed over their alleged roles in the 2021 violence and recorded over a jail phone line, overlaid with Trump reciting the Pledge of Allegiance — at some of his campaign rallies in recent years.

On Wednesday, Trump’s campaign confirmed that the GOP nominee won’t be in attendance at next week’s J6 Awards Gala. Organizers for the event, which also lists Rudy Giuliani and Anthony Raimondi as speakers, did not immediately return a message Wednesday seeking more details.

The former president vowed to pardon many of those convicted. He has in the past spoken at or recorded messages for groups fundraising to support the defendants , including one at his Bedminster club last year, and in March 2023 hosted a dinner for family members of the defendants.

Associated Press writers Eric Tucker in Washington and Meg Kinnard in Chapin, South Carolina, contributed to this report.

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Trump Reposts Crude Sexual Remark About Harris on Truth Social

Though the former president has a history of making crass insults about opponents, the reposts signal his willingness to continue to shatter longstanding political norms.

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By Michael Gold

• Aug. 28, 2024

Former President Donald J. Trump used his social-media website on Wednesday to amplify a crude remark about Vice President Kamala Harris that suggested Ms. Harris traded sexual favors to help her political career.

The post, by another user on Truth Social, was an image of Ms. Harris and Hillary Clinton, Mr. Trump’s opponent in 2016. The text read: “Funny how blowjobs impacted both their careers differently…”

The remark was a reference to Mrs. Clinton’s husband, former President Bill Clinton, and the Monica Lewinsky scandal, and a right-wing contention that Ms. Harris’s romantic relationship with Willie Brown, the former mayor of San Francisco whom she dated in the mid-1990s while he was speaker of the California State Assembly, fueled her political rise.

Mr. Trump’s repost was the second time in 10 days that the former president shared content from his personal account making sexually oriented attacks on Ms. Harris. Though he has a history of making crass insults about his opponents, the reposts signal Mr. Trump’s willingness to continue to shatter longstanding norms of political speech.

The image Mr. Trump shared on Wednesday morning was another user’s screenshot of a post on X, and it was a reply to an unrelated video clip Mr. Trump had posted on Tuesday night.

Mr. Trump reposted the image as part of a series of 30 reposts he made on Truth Social between 8:02 and 8:32 a.m. on Wednesday, including several posts with references to the QAnon conspiracy theory movement and its slogan. Mr. Trump also reposted photos that called for the prosecution or imprisoning of top Democrats and members of the House committee that investigated the Jan. 6, 2021, attack on the Capitol. The former president has vowed to direct federal prosecutors to investigate his political enemies if elected.

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18 Social Media Best Practices for Faster Growth in 2024

No matter what industry you’re in or what your goals are, these are the social media best practices everyone should follow.

Table of Contents

Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of the social media game.

Remember, social media best practices can change fast. So it’s a wise idea to peep the to-do lists throughout the post even if you think your social strategy is already running like a well-oiled machine.

Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence.

18 social media best practices for 2024

Social media marketing best practices, 1. do audience research.

Your audience is the foundation of everything you do on social media. (Really, they’re the foundation of everything you do in your business, period.)

That means you need to know who they are, what they want, and how they spend their time on social platforms. This information will guide all other best practices for social media marketing within your organization.

Every social marketing team should be able to answer the following basic questions:

• Who are your customers?
• Where do they hang out online (and in real life)?
• What do they care about?
• Do they already know you?
• What do they think of you? Is it what you want them to think?
• What are their interests?
• What types of content are they most likely to enjoy and engage with?
• What stage(s) of life do they generally fall into?
• What language(s) do they speak?
• What are their buying habits, especially online?

So how do you find this information? We’ve got a whole blog post dedicated to audience and target market research . But some good places to start include your CRM, Google Analytics, and your social analytics.

To-do list:

• Analyze your CRM to build a profile of your existing customers.
• Add UTM parameters to all social links to bring more useful data into Google Analytics.
• Use social analytics to identify demographics of your existing social audience.
• Build audience personas .

Create. Schedule. Publish. Engage. Measure. Win.

2. Build a presence on the right networks

The average social media user is on seven social platforms. But does your brand need to be?

The simple answer is no. You absolutely don’t need to connect with your target audience on every single platform they use. In fact, this could actually contribute to brand fatigue, since people tend to use social platforms for different purposes. They don’t want to connect with brands (or at least the same brands) in every single place.

Of course, this loops back to the best practice we just covered – audience research. But from the brand perspective, you also need to consider:

• Does our team have the bandwidth to create relevant content for this platform?
• Does the purpose of this platform fit our brand?
• What is the current ROI of our efforts on this platform?

If the platform is not a fit for your audience and your brand, you don’t need to be active there. In fact, one of the top trends identified in the Hootsuite Social Media Trends Report for 2024 is for brands to adjust their platform use based on ROI.

Source: Hootsuite Social Media Trends Report 2024

Creating thoughtful content for fewer platforms will always serve you better than scrambling to try to be everywhere at once.

Heads up! You’ll need to make these platform choices based on what’s best for your brand, but in general we’re predicting that YouTube Shorts will likely be worth more attention this year, while BeReal probably will not. Keep your eye on Telegram and Mastodon, too.

To do list:

• Perform a social media audit to get the full picture of your current social media commitments and results.
• Secure usernames for any platforms where you don’t have one. You don’t ever have to use them! But having them means no one else can take them.
• Perform an ROI calculation for each platform. Use our free social media ROI calculator tool or the detailed ROI reports available in Hootsuite Advanced Analytics.

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3. Use testing to refine your strategy

Some social posts bring in great engagement rates, new followers, and website clicks. Some, well, don’t. What’s the difference? The only way to know for sure is to implement a consistent testing strategy that allows you to tinker with individual components of your social content to see what creates measurable change.

Of course, you can never sit on your laurels. Social media changes fast, and your testing strategy can help you identify performance changes as they happen so you can adjust your strategy in real time.

If you don’t have a testing strategy set up at all, start by working through our post on how to get started with A/B testing on social media .

• Test different content formats. Note that this year we’re predicting text posts and 2-5 minute videos to provide great results, so it’s worth adding them to your testing plan.
• Survey your audience to ask them what they want.
• Set up analytics tools to measure your testing results.
• Experiment with posting content on different days and times. Hint: Check Hootsuite Analytics to see when your audience is online and get recommendations for the best times to post.

4. Develop clear brand guidelines

Clear brand guidelines form the basis of a consistent, recognizable (and safe) social media presence, even if you play with your style and voice across platforms.

There are two types of guidelines to consider here: Your brand style guide and your social media policy .

The former ensures your branding remains consistent and recognizable to your audience in everything from visuals to caption style, punctuation choices (#TeamOxfordComma), and overall tone and feel.

Brand guidelines cover things like:

• Favorite or favourite?
• Which hashtags will you use?
• Brand colors

Your social media policy, on the other hand, provides structure for your employees on what topics may be off limits to post about when representing your company — even on their personal accounts. This eliminates confusion, encourages employees to share positive content, and establishes clear consequences for violating terms, which can save you from legal and PR troubles down the road.

• Create a set of brand guidelines for social media . Check with your marketing or corporate comms department if you have one, as they likely have an existing document you can work from.
• Create a social media policy , including guidelines and social media security best practices for employees .

5. Learn about the algorithms and social SEO

Your social content can only bring real value to your brand if people actually see it. That means you need to understand the algorithms and search optimization strategies that drive discoverability.

The algorithms are complex and constantly changing. Fortunately, we’ve got a round-up post with the highlights of every social media algorithm , freshly updated to keep you on track.

Beyond the algorithms, dig deep into social SEO to bring your content to a whole new audience. People looking for information curated by humans rather than the behemoth Google are increasingly turning to social platforms for search.

We’ve got a post to walk you through how to optimize your post to appear in social search results . But if you’re more of a visual learner, we tested our top social SEO theories for Instagram and TikTok — check out the video:

But you also need to look back into your audience research to understand what kind of content your audience is likely to search for. Then give them that!

Lean into entertainment and, especially, edutainment. Evergreen educational content can live forever on the social platforms, bringing in views and engagement well after it’s disappeared from algorithmic results.

For instance, search “how to propagate pineapple” on Instagram, and one of the very top results is from July 2022. That’s 20 months ago! No wonder it’s managed to get more than 45,000 views.

Source: @plantslover1990

• Check out the latest updates on the algorithms and review them against your current content strategy.
• Mine your audience research for educational content ideas to boost your results in social search.

6. Schedule your content in advance

Planning your social media content in advance allows time to create high-quality content and logically put together campaigns ( organic and paid ) developed with collaboration and feedback from your team.

While several of the social media platforms offer native scheduling features, Hootsuite Planner is a great unified tool for cross-platform collaboration, campaign mapping, and scheduling.

7. Implement a clear content-approval process

While many social teams consist of just one person , that doesn’t mean that only one person needs to weigh in on social content before it goes live. Whether you’re a team of one or 100, you need approval from the guardians of your brand.

This is especially important in regulated industries , or in the case of a PR crisis . But the truth is that you can help keep a PR crisis from happening in the first place if you put the right people in charge of approving content. A collaborative tool like Hootsuite includes approval workflows that safeguard your brand every step along the way.

• Determine who should approve content.
• Set up a workflow with appropriate permissions .

7. Make the most of your content and digital assets

Auto-sharing your Instagram post to Facebook isn’t a content strategy. Of course you can and should be repurposing content across multiple platforms, but that’s the key word: Repurposing.

Instead of simply posting a link to your latest blog post across all of your social media accounts, turn the article’s key points into a thread on X (or … Threads ).

Create a script from the blog post and film a YouTube video, then link to the article in the video description.

Record a “pointing to various text boxes” Instagram Reel and direct your followers to read the full thing on your website.

You don’t need to go into all-out production mode and all of these content types for every article. Sometimes it’s fine just to share a link. But make an effort to repurpose as much of your content as possible. It will allow you to create more—faster.

8. Embrace social listening

Social listening provides free, real-time market research. Basic listening scans social media channels for mentions of your name, products, competitors, specific keywords, or anything else you want to scout for. Advanced tools can recognize logos in images, evaluate brand sentiment, and more.

This gives you the real scoop on what people think of your company, or the product features they really want. But knowledge alone isn’t enough. You need to put it into practice.

• Set up a social listening strategy to check for people asking about your industry or for recommendations. If appropriate, pop into the conversation with a comment or retweet.
• Dig deeper into trends you spot for ideas that impact brand positioning and new product development, too.
• T rack brand sentiment . If there’s a sudden negative swing, dig into why and address it to nip any PR problems in the bud.

9. Use AI to make all of the above easier

AI is no longer optional for social media managers. (Is it optional for anyone?) The key is understanding how to use AI tools to make your job easier, rather than thinking they will do your job for you.

Hootsuite’s Social Trends Report 2024 showed the biggest increases in AI use for this year will be in revising text, editing images, and providing customer service.

Making the most of AI is also one of the best practices for social media manager productivity – and mental health!

• Create an AI policy for your company that specifies how you will use AI and what human checks you will put in place.
• Research the best AI tools to support you in your work. May we recommend OwlyWriter AI ? It’s a powerful AI tool specifically designed to create captions, content ideas, and more for social media.

Social media customer service best practices

10. remember that social media is a customer service channel.

Yes, promotion and engagement are a huge part of why you’re on social media. But at its core, social media is not just about social networking — it’s about making your customers happy. You may have a 1-800 customer service number and email, but more than half of consumers say they’re more likely to buy from a company that offers customer service through chat.

Want to go above and beyond? Combine a customer service mindset with social listening to help customers who haven’t even contacted you or tagged you in their social posts.

Hi there, Nicola! Thank you for reaching out today. We recommend getting in touch with our dedicated support team for the best assistance. You can reach them through this link: https://t.co/VvMNlnTDWf . We hope you get your issue resolved quickly! -JG — Google Workspace (@GoogleWorkspace) February 26, 2024

• Set up a dedicated customer service handle to improve the CS experience.
• Create a link in bio page that includes your customer service email address. Hootbio is a great resource to set this up so it’s effective and looks great

11. Respond promptly to DMs and comments

Besides tagging you in a post, users are also messaging you or leaving comments on your social media posts with customer service inquiries. Those important comments are easy to miss, especially if your posts get hundreds of comments.

So how can you make sure to see them and respond?

Make sense of the chaos with Hootsuite’s unified inbox . It pulls in all messages and comments across your connected social platforms. You can see full threads for DMs, comments, and @mentions, and assign conversations to specific reps to organize and speed up your responses.

You can also set up filters to automatically route queries to the right person on your team, and use reply templates to simplify and streamline your social customer service responses.

• Determine who on your team is responsible for each kind of customer service query (billing, support, etc.).
• Set up a process to assign messages as they come in. Even better if you can use tools like Hootsuite Inbox to automate this process.

12. Use AI to improve response times

Most of your customers seeking support want to know the same things:

• “Where’s my order?”
• “I need to make a warranty claim.”
• “Do you ship to ____?”

Thankfully, a chatbot can handle simple questions and reduce your customer service team’s workload by 94% . And these aren’t shabby responses – customers served this way have a 96% satisfaction score.

As AI evolves, chatbots can move beyond simple FAQ-style responses to provide fast, personalized service 24/7. We tend to think AI customer service won’t be as good as speaking to a human. But since it moves so quickly, the end result can sometimes actually be better.

Still, chatbots can’t do everything. Ensure customers still have a way to reach your human team for more complex inquiries, too.

• Set up an AI-powered chatbot to resolve many of your social customer service queries.

Find more best practices for social media customer service in our detailed post on the best tips and tools for social media customer service .

Social media design best practices

13. check each platform’s specs and requirements before posting.

One of the (many) reasons you shouldn’t cross-post the exact same content on every platform is that each platform has its own image/video size or character count specifications.

Even if the overall message of the post stays the same, customizing the media specs and caption length will keep your profiles polished and professional.

You can do this before you schedule posts, or conveniently right inside Hootsuite as you’re scheduling.

• Check out our 2024 social media image size cheat sheet to make sure your content creation guidelines are up to date.

14. A/B test creative assets

Sure, you’re running A/B tests on headlines and copy, but are you testing visual assets, too?

There are endless options to test, depending on your content, but the key thing is to test only one thing at a time. Otherwise you won’t know exactly which new element “won” at the end.

• Try testing a GIF instead of a static image.
• Try testing video content instead of images. Test the winner against a carousel.

15. Use design tools that integrate with social tools

There are tons of social media apps to help out with design tasks. If you don’t have a design team, you can easily create graphics with Canva or Adobe Express .

Better yet: Hootsuite integrates with both of those to unlock max scheduling productivity. When you integrate your design tools and your social tools, you are better able to play with and preview content, then revise it for each platform.

• Try designing a social post without leaving Hootsuite by using the integrated Canva design tool.

B2B social media best practices

16. align your social media strategy with top-of-funnel business objectives.

Social marketers tend to rely on engagement metrics to track social media ROI. But for B2B marketers, social media is very much a top-of-funnel tool. Goals need to align with longer-term business objectives.

The top 3 overall goals for B2B companies are:

• Create brand awareness
• Build trust and credibility
• Educate audiences

These all support social media B2B lead generation . Content marketing via social media is also an important way to also use content marketing to nurture those leads.

• Take a look at your social media goals to make sure they are linked to the early stages of the buying cycle.
• Add internal objectives like using social media to increase product and/or competitor knowledge.

17. Develop business-friendly content resources

Like we just said, B2B social media is all about relationship building and lead generation. A walled garden of content resources that require an email address to download can help build your list. That list can also help you build custom and lookalike audiences for social media advertising that extend your reach even further.

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That said, not everything should be behind a wall. Share interesting, informative data to keep your followers interested, even if they’re not yet ready to buy. You’ll be front-of-mind when the time comes.

• Brainstorm content ideas for business-friendly resources like reports, survey results, and other actionable data.
• Tease the highlights of these resources in a social post, with a link to download the whole thing with an email address.

18. Keep an eye on the LinkedIn algorithm

LinkedIn remains both the most popular social channel for B2B brands and the most effective. We’re not saying you should ignore the other algorithms, but make sure you truly understand what’s happening at LinkedIn.

Recent algorithm changes on the platform mean that niche expertise is an incredibly valuable signal to the algorithm. Take advantage of the product specialists on your team to share useful, educational content that sparks meaningful conversation. Don’t forget to stay involved in the conversation, too – that’s another key signal that gained importance in the latest round of algorithm updates.

• Review our post on the LinkedIn algorithm to get a summary of the latest algorithm changes and tips for working with them.
• Focus on strictly professional content, since the algorithm downvotes personal updates that don’t include expert knowledge

Find more B2B best practices in our post on B2B social media marketing tactics .

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Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

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Judge halts Bryan Kohberger hearing in Moscow after defense shows social media posts

Bryan Kohberger is accused of killing four University of Idaho students in November 2022. Through his public defense attorneys, he has asked Judge John Judge of Idaho’s 2nd Judicial District in Latah County for a change of venue for his capital murder trial set for June 2025. TED S. WARREN AP

The judge overseeing the Bryan Kohberger case abruptly paused a hearing on the capital murder trial’s potential change of venue Thursday after an expert witness for the defense in a presentation showed content from social media in court.

Kohberger, a former Washington State University graduate student accused of killing four University of Idaho students, is scheduled for his capital murder trial in June 2025. Judge John Judge, who is overseeing the case in the 2nd Judicial District, heard arguments Thursday from both sides as to whether the trial should remain in Latah County, where the crime occurred.

Three expert witnesses were called before the lunch break, the final being defense witness Brian Edelman, co-founder of California-based jury consultancy Trial Innovations. The defense hired him to conduct a survey of the knowledge and opinions of prospective jurors in Latah County of the case. 

Edelman showed Facebook posts in the courtroom during his testimony. Edelman searched “Moscow murders” on the platform and shared a screen recording of him scrolling through the results. 

“You can see the extent of content that’s out there from groups that are just talking about this case and sharing information and discussing what they think happens, and videos and posts, which may include anything from influencers and podcasters to sharing traditional news stories through local newspapers or television stories,” Edelman said.

A number of Facebook groups, posts and videos appeared on screen, many of which used sensationalized language or speculated about case details. 

Judge then stopped Edelman and paused the hearing, which was live-streamed to the public through YouTube. 

“I don’t think we need to advertise all these, honestly,” Judge said. “We’ve been trying to protect from this kind of stuff. I’m aware of it, I don’t look at it, I don’t read it.” 

Anne Taylor, Kohberger’s lead public defender, asked for a break to discuss the situation privately. About 30 minutes later, court resumed, and Judge said they would take a one-hour lunch break. Judge decided the first 15 minutes following the recess would not be streamed to the public. Victims’ family members who were watching online were granted an exception and allowed to view those first minutes through Zoom, Judge said. 

“It’s kind of a compromise,” Judge said. “We thought there were certain things that maybe we don’t want to send out to the public. I don’t necessarily know what it all is, but I need to look at it and see it.”

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