what is research proposal format

What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

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You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

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The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
• Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
• How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.

Common Mistakes to Avoid

• Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
• Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
• Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
• Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
• Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
• Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.

Procter, Margaret. The Academic Proposal.  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"

Most proposals should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that research problem?
• What methods should be used to analyze the research problem?
• Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.

To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
• Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
• If necessary, provide definitions of key concepts, theories, or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .

To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!

V.  Preliminary Suppositions and Implications

Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance.   When thinking about the potential implications of your study, ask the following questions:

• What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
• What suggestions for subsequent research could arise from the potential outcomes of the study?
• What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
• Will the results influence programs, methods, and/or forms of intervention?
• How might the results contribute to the solution of social, economic, or other types of problems?
• Will the results influence policy decisions?
• In what way do individuals or groups benefit should your study be pursued?
• What will be improved or changed as a result of the proposed research?
• How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?

NOTE:   This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.

ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.

VI.  Conclusion

The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.

Someone reading this section should come away with an understanding of:

• Why the study should be done;
• The specific purpose of the study and the research questions it attempts to answer;
• The decision for why the research design and methods used where chosen over other options;
• The potential implications emerging from your proposed study of the research problem; and
• A sense of how your study fits within the broader scholarship about the research problem.

VII.  Citations

As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.

• References -- a list of only the sources you actually used in creating your proposal.
• Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.

In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.

Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.

Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

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How to write a research proposal

Advice and guidance on writing a proposal for a student research project.

Purpose of a Research Proposal

A research proposal should describe what you will investigate, why it is important to the discipline and how you will conduct your research.

Simply put, it is your plan for the research you intend to conduct. All research proposals are designed to persuade someone about how and why your intended project is worthwhile. 

In your proposal you will need to explain and defend your choices. Always think about the exact reasons why you are making specific choices and why they are the best options available to you and your project. 

Your research proposal aims should be centred on: 

• Relevance - You want to convince the reader how and why your research is relevant and significant to your field and how it is original. This is typically done in parts of the introduction and the literature review.
• Context - You should demonstrate that you are familiar with the field, you understand the current state of research on the topic and your ideas have a strong academic basis (i.e., not simply based on your instincts or personal views). This will be the focus of your introduction and literature review. 
• Approach - You need to make a case for your methodology, showing that you have carefully thought about the data, tools and procedures you will need to conduct the research. You need to explicitly defend all of your choices. This will be presented in the research design section. 
• Feasibility - You need to demonstrate clearly that your project is both reasonable and feasible within the practical constraints of the course, timescales, institution or funding. You need to make sure you have the time and access to resources to complete the project in a reasonable period. 

301 Recommends:

Our Research Writing workshop will look at some of the main writing challenges associated with writing a large-scale research project and look at strategies to manage your writing on a day-to-day basis. It will identify ways to plan, organise and map out the structure of your writing to allow you to develop an effective writing schedule and make continuous progress on your dissertation project.

Proposal format

The format of a research proposal varies between fields and levels of study but most proposals should contain at least these elements: introduction, literature review, research design and reference list.

Generally, research proposals can range from 500-1500 words or one to a few pages long. Typically, proposals for larger projects such as a PhD dissertation or funding requests, are longer and much more detailed.

Remember, the goal of your research proposal is to outline clearly and concisely exactly what your research will entail and accomplish, how it will do so and why it is important. If you are writing to a strictly enforced word count, a research proposal can be a great test of your ability to express yourself concisely!

Introduction

The first part of your proposal is the initial pitch for your project, so make sure it succinctly explains what you want to do and why. In other words, this is where you answer the reader’s “so what?” It should typically include: introducing the topic , outlining your problem statement and research question(s) and giving background and context. Some important questions to shape your introduction include: 

• Who has an interest in the topic (e.g. scientists, practitioners, policymakers, particular members of society)?
• How much is already known about the problem and why is it important?
• What is missing from current knowledge and why?
• What new insights will your research contribute?
• Why is this research worth doing?

If your proposal is very long, you might include separate sections with more detailed information on the background and context, problem statement, aims and objectives, and importance of the research.

Literature Review 

It’s important to show that you’re familiar with the most important research on your topic. A strong literature review convinces the reader that your project has a solid foundation in existing knowledge or theory (i.e. how it relates to established research in the field).

Your literature review will also show that you’re not simply repeating what other people have already done or said. This is also where you explain why your research is necessary. You might want to consider some of the following prompts:

• Comparing and contrasting: what are the main theories, methods, debates and controversies?
• Being critical: what are the strengths and weaknesses of different approaches?
• Showing how your research fits in: how will you build on, challenge or synthesise the work of others? 
• Filling a gap in the existing body of research: why is your idea innovative? 

Research design and methods

Following the literature review, it is a good idea to restate your main objectives, bringing the focus back to your own project. The research design/ methodology section should describe the overall approach and practical steps you will take to answer your research questions. You also need to demonstrate the feasibility of the project keeping in mind time and other constraints. 

You should definitely include:

• Qualitative vs quantitative research? Combination? 
• Will you collect original data or work with primary/secondary sources? 
• Is your research design descriptive, correlational or experimental? Something completely different?
• If you are undertaking your own study, when and where will you collect the data? How will you select subjects or sources? Ethics review? Exactly what or who will you study?
• What tools and procedures will you use (e.g. systematic reviews, surveys, interviews, observation, experiments, bibliographic data) to collect your data? 
• What tools/methods will you use to analyse your data? 
• Why are these the best methods to answer your research question(s)? This is where you should justify your choices. 
• How much time will you need to collect the data? 
• How will you gain access to participants and sources?
• Do you foresee any potential obstacles and if so, how will you address them?

Make sure you are not simply compiling a list of methods. Instead, aim to make an argument for why this is the most appropriate, valid and reliable way to approach answering your question. Remember you should always be defending your choices! 

Implications and Contributions to Knowledge

To ensure you finish your proposal on a strong note, it is a good idea to explore and/or emphasise the potential implications of the research. This means: what do you intend to contribute to existing knowledge on the topic?

Although you cannot know the results of your research until you have actually done the work, you should be going into the project with a clear idea of how your work will contribute to your field. This section might even be considered the most critical to your research proposal’s argument because it expresses exactly why your research is necessary. 

You should consider covering at least some of the following topics:

• Ways in which your work can challenge existing theories and assumptions in your field. 
• How your work will create the foundation for future research and theory. 
• The practical value your findings will provide to practitioners, educators and other academics in your field. 
• The problems or issues your work can potentially help to resolve. 
• Policies that could be impacted by your findings. 
• How your findings can be implemented in academia or other settings and how this will improve or otherwise transform these settings. 

This part is not about stating the specific results that you expect to obtain but rather, this is the section where you explicitly state how your findings will be valuable. 

This section is where you want to wrap it all up in a nice pretty bow. It is just like the concluding paragraph that you would structure and craft for a typical essay. You should briefly summarise your research proposal and reinforce your research purpose. 

Reference List or Bibliography

Your research proposal MUST include proper citations for every source you have used and full references. Please consult your departmental referencing styles to ensure you are citing and referencing in an appropriate way. 

Common mistakes to avoid 

Try and avoid these common pitfalls when you are writing your research proposal: 

• Being too wordy: Remember formal does not mean flowery or pretentious. In fact, you should really aim to keep your writing as concise and accessible as possible. The more economically you can express your goals and ideas, the better. 
• Failing to cite relevant information/sources: You are adding to the existing body of knowledge on the subject you are covering. Therefore, your research proposal should reference the main research pieces in your field (while referencing them correctly!) and connect your proposal to these works in some way. This does not mean just communicating the relevance of your work, it should explicitly demonstrate your familiarity with the field. 
• Focusing too much on minor issues: Your research is most likely important for so many great reasons. However, they do not all need to be listed in your research proposal. Generally, including too many questions and issues in your research proposal can serve as a red flag and detract from your main purpose(s). This will in turn weaken your proposal. Only involve the main/key issues you plan to address. 
• Failing to make a strong argument for your research: This is the simplest way to undermine your proposal. Your proposal is a piece of persuasive and critical writing . This means that, although you are presenting your proposal in an academic and hopefully objective manner, the goal is to get the reader to say ‘yes’ to your work. 
• Not polishing your writing : If your proposal has spelling or grammatical errors, an inconsistent or inappropriate tone or even just awkward phrasing it can undermine your credibility. Check out some of these resources to help guide you in the right direction: Manchester Academic Phrasebank , Proofreading Guide , Essay Checklist and Grammar Guide . Remember to double and triple check your work. 

Links and Resources

You might also need to include a schedule and/or a budget depending on your requirements. Some tools to help include: 

• Manchester University Academic Phrasebank
• Leeds Beckett Assignment Calculator
• Calendarpedia

Related information

Dissertation planning

Writing a literature review

Research methods

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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Prevent plagiarism, run a free check.

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: ‘A Conceptual Framework for Scheduling Constraint Management’
• Example research proposal #2: ‘ Medical Students as Mediators of Change in Tobacco Use’

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesise prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

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Writing a Scientific Research Project Proposal

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Table of Contents

The importance of a well-written research proposal cannot be underestimated. Your research really is only as good as your proposal. A poorly written, or poorly conceived research proposal will doom even an otherwise worthy project. On the other hand, a well-written, high-quality proposal will increase your chances for success.

In this article, we’ll outline the basics of writing an effective scientific research proposal, including the differences between research proposals, grants and cover letters. We’ll also touch on common mistakes made when submitting research proposals, as well as a simple example or template that you can follow.

What is a scientific research proposal?

The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal mirror those of the research process itself, which we’ll outline below. Essentially, the research proposal should include enough information for the reader to determine if your proposed study is worth pursuing.

It is not an uncommon misunderstanding to think that a research proposal and a cover letter are the same things. However, they are different. The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.

There is also sometimes confusion around a research proposal vs grant application. Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it’s the purpose of the document that defines one or the other.

Scientific Research Proposal Format

Although there is no one way to write a scientific research proposal, there are specific guidelines. A lot depends on which journal you’re submitting your research proposal to, so you may need to follow their scientific research proposal template.

In general, however, there are fairly universal sections to every scientific research proposal. These include:

• Title: Make sure the title of your proposal is descriptive and concise. Make it catch and informative at the same time, avoiding dry phrases like, “An investigation…” Your title should pique the interest of the reader.
• Abstract: This is a brief (300-500 words) summary that includes the research question, your rationale for the study, and any applicable hypothesis. You should also include a brief description of your methodology, including procedures, samples, instruments, etc.
• Introduction: The opening paragraph of your research proposal is, perhaps, the most important. Here you want to introduce the research problem in a creative way, and demonstrate your understanding of the need for the research. You want the reader to think that your proposed research is current, important and relevant.
• Background: Include a brief history of the topic and link it to a contemporary context to show its relevance for today. Identify key researchers and institutions also looking at the problem
• Literature Review: This is the section that may take the longest amount of time to assemble. Here you want to synthesize prior research, and place your proposed research into the larger picture of what’s been studied in the past. You want to show your reader that your work is original, and adds to the current knowledge.
• Research Design and Methodology: This section should be very clearly and logically written and organized. You are letting your reader know that you know what you are going to do, and how. The reader should feel confident that you have the skills and knowledge needed to get the project done.
• Preliminary Implications: Here you’ll be outlining how you anticipate your research will extend current knowledge in your field. You might also want to discuss how your findings will impact future research needs.
• Conclusion: This section reinforces the significance and importance of your proposed research, and summarizes the entire proposal.
• References/Citations: Of course, you need to include a full and accurate list of any and all sources you used to write your research proposal.

Common Mistakes in Writing a Scientific Research Project Proposal

Remember, the best research proposal can be rejected if it’s not well written or is ill-conceived. The most common mistakes made include:

• Not providing the proper context for your research question or the problem
• Failing to reference landmark/key studies
• Losing focus of the research question or problem
• Not accurately presenting contributions by other researchers and institutions
• Incompletely developing a persuasive argument for the research that is being proposed
• Misplaced attention on minor points and/or not enough detail on major issues
• Sloppy, low-quality writing without effective logic and flow
• Incorrect or lapses in references and citations, and/or references not in proper format
• The proposal is too long – or too short

Scientific Research Proposal Example

There are countless examples that you can find for successful research proposals. In addition, you can also find examples of unsuccessful research proposals. Search for successful research proposals in your field, and even for your target journal, to get a good idea on what specifically your audience may be looking for.

While there’s no one example that will show you everything you need to know, looking at a few will give you a good idea of what you need to include in your own research proposal. Talk, also, to colleagues in your field, especially if you are a student or a new researcher. We can often learn from the mistakes of others. The more prepared and knowledgeable you are prior to writing your research proposal, the more likely you are to succeed.

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One of the top reasons scientific research proposals are rejected is due to poor logic and flow. Check out our Language Editing Services to ensure a great proposal , that’s clear and concise, and properly referenced. Check our video for more information, and get started today.

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TIP TUESDAY – Proposal Definitions

Did you know there are six distinct proposal types? Explore the definitions of each proposal.

Please click here for definitions of each proposal: https://web.uri.edu/research-admin/proposal-definitions/

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What is the recommended format for presenting expected outcomes in a research proposal?

The recommended format for presenting expected outcomes in a research proposal typically involves providing a clear and concise description of the outcomes and impacts of the proposed project. Here is a suggested format for presenting expected outcomes:

Summary Statement: Start with a summary statement that outlines the main outcome and impact of your project. This statement should be brief and provide a high-level overview of what you aim to achieve [1] .

Scope and Scale: Provide more details about the scope and scale of your expected outcomes. Explain the extent to which your project will contribute to the field of study and the potential reach of the outcomes [1] .

Quality: Describe the quality of the expected outcomes. Highlight any innovative or novel aspects of your research that may lead to high-quality results. Discuss how your project will address any existing gaps or limitations in the field [1] .

Significance: Explain the significance of your expected outcomes. Discuss the potential impact of your research on theory, practice, policy, or society. Emphasize why your outcomes are important and how they will contribute to advancing knowledge in the field [1] .

It is important to present your expected outcomes in a way that is compelling and demonstrates the value of your research. Clearly articulate the potential benefits and implications of your work to engage readers and generate interest in your proposal.

Learn more:

• How to Present Outcomes and Impacts in a Proposal - LinkedIn
• How to write the expected results in a research proposal?
• Writing a Research Proposal - Organizing Your Social Sciences Research Assignments - Research Guides at University of Southern California

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How to create a successful website design proposal

Follow this end-to-end guide to win your next client with a compelling website design proposal.

Illustration by Ashger Zamana.

Aaron Gelbman

14 min read

Every web design business has the potential for success, whether that means growing its earnings, client roster or portfolio. As long as you have a steady flow of new projects, all of this is within reach. But to win those new design projects and clients, you first have to win the pitch.

Creating a persuasive web design proposal can help you demonstrate why you’re the right professional for the job. Get the proposal right, and you’re that much closer to your next signed contract. 

Below, we take you through everything you need to know about writing a thorough web design proposal that will resonate with your could-be client. Plus, you’ll hear from Tiereny Allen-Green, founder of Scopetheory , a design and consulting agency that has been creating winning web design proposals for more than a decade.

Create an account  on Wix Studio, the web creation platform for designers and agencies.

Why do I need to create a web design proposal? 

A web design proposal is a document that presents a designer’s or agency’s credentials and expertise to win a new client’s project. Before jumping into any new web design project, a client needs to find a designer or agency whose services match the project’s needs. But keep in mind that a client is likely going to receive many proposals and only pick one. Your proposal needs to therefore make a strong first impression and display your commitment to quality work and client service. “Don’t confuse your proposal with a portfolio,” advises Allen-Green. “Our most successful proposals were simple black text on white pages.”

Think of your proposal as a project plan, which helps to:

Clarify project objectives and align both parties from the outset on what you’ll help the client achieve.

Outline the scope of work,  namely which activities and deliverables are or aren’t included, and thus avoid “ scope creep ” that introduces unexpected deliverables and costs.

Detail the design process, offering transparency into how you work to foster trust and credibility with the client, while also differentiating your process from that of competing proposals.

Establish timelines and deadlines so that both you and the client know when to fulfill your responsibilities as needed for the project to succeed.

Provide an accurate quote that fits your client’s budget and ensures that you’re fairly compensated for your services.

Act as a legal document so that, in case of disputes, your proposal can protect you by serving as evidence of agreed-upon terms.

A well-crafted website design proposal can be the deciding factor between winning a new client or watching them go to a competitor. “When you’re talking about five to six figure projects, the proposal is critical,” explains Allen-Green. “It very accurately shows what we [at Scopetheory] bring to the table value-wise. For [the client], it provides a level of assurance to see in writing what they receive so they can be sound on the investment they are about to make.” 

How to create a website design proposal: the 3 main stages

The perfect website design proposal doesn’t just rely on great writing. It also hinges on how it’s presented to—and ultimately approved by—a potential client. Guide yourself through the end-to-end process by moving through these three distinct phases:

01. Research : Gather information and data that will serve as the building blocks for your proposal.

02. Writing : The seven-part formula below provides the structure for your proposal and the recommended content for each section.

03. Presenting : One size does not fit all, and each proposal you create might fit a different presentation method to suit each client and each project.

How to conduct research for your proposal

Research is the critical first phase in which you gather all the necessary information about your client's business, their core values , their target audience and their objectives. This helps tailor your proposal to their unique needs and goals. 

At this stage, you’ll want to read up on your client's industry, competitors and market position. Ask your client questions  to understand what they want to achieve with their website, and determine the challenges they’re facing with their current website or online presence.

“We have refined a very methodical intake process that allows us to extract key info and cater each proposal to a very specific set of outcomes for the client,” says Allen-Green. “It makes it almost impossible for them to say ‘no,’ which is why we have an exceptionally high close rate. Because we infuse [the client’s] key wants into the proposals…they’ve already bought in by the end of the intake call. At this point, the proposal is almost like a confirmation or formality.”

7 things to include in your web design proposal

With this information in hand, you can move on to the next step and write the key components of your website design proposal:

01. Overview

03. solution, 04. schedule.

07. Call-to-Action (CTA)

As you’ll see below, a helpful guide throughout this process is to frame each section of your proposal as an answer to a question, such as, “Why?” or “How?”

This first section of your web design proposal should answer the question, “Why?” Why is this client looking for web design services and why are you the right person or team for the job? 

Why the client needs web design services  can sometimes be more easily articulated when framed as the “problem” or “challenge.” What is the client unable to achieve right now and what is getting in their way?

Why you are right for the job  should highlight the results you’ve delivered to past clients. Don’t simply focus on the names of companies you’ve worked with or how many sites you’ve made. Describe the impact that your work had on these businesses, such as an increase in site traffic, sales or engagement.

The overview is just an introduction to your agency, so keep it short and treat it like an executive summary that you’ll expand on later in the proposal. Bear in mind that this overview sets the tone for the rest of your proposal, so make sure your positive attitude comes across—clients want to work with a partner that brings the right chemistry and collaboration to the project.

In this section, you are answering the “What?” of the proposal. Whereas in the overview you outlined the client’s problems, here you set a North Star for your project. What does your client want to achieve? What will the client gain from working with you? Below are a few examples of different goals that can all apply to a single project:

Marketing: To increase the site’s organic ranking on Google to a top three position

Product: To test which product features generate the most site engagement

Sales: To increase the amount sold to each customer by 20%

Operations: To enable the marketing team to make site content updates without requiring layout changes

Once you’ve completed the project and the new site has been live for some time, these goals can become your KPIs (or key performance indicators). You'll want to measure your progress towards these goals to determine if you’ve achieved them. If yes, then this is a great case study for your portfolio. If not, you have a chance to pivot your strategy to help meet these goals.

Learn more about Wix Studio's marketing integrations with leading analytics tools.

This section addresses the “how.” As Allen-Greene puts it, “Your job in a proposal is to effectively show how you will execute your project and get the client to a desired outcome.” This section should outline two important elements: the process and the deliverables.

The process  is like your ownable IP. It’s your unique way of working—the steps, tools and people you bring together like no other designer or agency can. As much as we like to feel that we bring a certain magic to the table, your client wants transparency to feel confident that they’re investing in an experienced agency and a reliable process. When writing about your process, be sure to address:

Steps: This helps your client understand how each action affects the next step of the project, and what they need to do to keep things moving.

Tools: Some clients will request a specific tool—such as a website built specifically on Wix Studio —and others will rely on you to make a recommendation.

People: It’s important to outline the owner(s) of each step, especially for your client to know their responsibilities in driving the project to completion. This is also where you introduce your team members and their expertise for the project.

The deliverables  are the items you will produce and hand over to your client as part of the project. Think of them as all of the items that go into the shopping bag after a purchase. Depending on the nature of your proposal, the deliverables could be delivered in phases—such as at the end of each step—or in one handoff at the end of the project. The deliverables could be for the client’s internal use, such as a strategic positioning presentation, or for the client’s go-to-market needs, like a live website with multiple sub-pages, including all the produced imagery and text.

Don’t over-promise when writing this section. Clients will often refer back to this section to make sure you're on track (and to follow up on anything missing along the way).

Learn more about client management tools on Wix Studio .

Now you will outline “when” this project is going to start and end, including the project milestones along the way. This is often a balance between when your client needs to go live with their new website—for example, maybe they want to time it with a new product launch—and the time that your team needs to get the work done.

It’s important to outline:

Where and how the schedule will be accessed and managed . For example, will you collaborate on an online task management program like Monday.com?

Key dates or milestones,  including client presentations, client feedback, final approvals and live dates.

It’s standard to include a clause in this section that warns about the domino effect of missing milestones, such as a delay in receiving client feedback that pushes out subsequent steps. But you should always expect the unexpected and pad your timeline so that both you and your client are working together comfortably.

Finally, you’re ready to address the question of “How much?” There are different approaches on web design pricing , including charging by hour, charging by deliverable and others. Whichever approach you choose, this is the section where you should provide all the details on your team’s project fee, as well as any hard costs specific to the project.

The project fee  covers the costs of your or your employees’ time to complete the client’s project. For a web design project, this would typically include a designer and a writer, and then depending on the project scope you might include a web developer, an SEO specialist, a video editor or others. Each individual working directly on the project should be listed in this section of the proposal for full transparency.

Hard costs  relate to expenses outside of your team or agency that are unique to this project. This could include image licensing, domain registration, website plugins, etc. Present these as an itemized list and indicate which of these costs will recur monthly or annually. 

The terms and conditions of your web design proposal must protect both you and your client—not only you. It's good practice to work with a lawyer who specializes in creative or digital agencies, and to establish terms that you can use repeatedly and adapt as needed to each new proposal.

When writing these terms, make sure to highlight:

Scope of work:  You’ve already listed the deliverables and timing, so here is where you’ll want to mention the implications of additional deliverables or working days, such as additional fees.

Revisions policy : Manage the client feedback process , in particular the number of rounds of revisions and how these are communicated to you. For example, require revisions in writing over email to ensure that you have a paper trail of all the client’s requests.

Payments: Break down how much of your project fee is due and when. One standard procedure is to receive one payment before the project begins and then a final payment when the project is completed. However, you should also consider that a project might be terminated before completion; stipulate the amount you still require as a “cancel fee,” which will compensate you for finished work (or for any income lost because of projects you turned down during this time). 

Again, these are only a few of the items you want to consider for your terms and conditions, so speak with a legal expert to assist you in the process. 

07. Call-to-action (CTA)

Your potential client has finished reading the web design proposal. Make it clear what should happen next.

When do you want a response by?  In a designer’s perfect world, the client will immediately tell you if they accept your proposal or not, but this is often not the case. It’s common practice for a proposal to include an expiration date, i.e., that your services and the price quote as included are available and valid only until this specified date. This can create a healthy and professional sense of urgency—if the proposal expires, your team can take on other projects and you are no longer held to your proposal.

How does the client confirm?  Do you want the client to sign the proposal immediately? Or is sending the proposal the start of a negotiation? Whichever it is, make sure that what you want from the client is obvious and easy—you can include a link to schedule a meeting or for an electronic signature, as examples. You also want it to be easy for the client to reach you, so include any relevant contact details here.

Who will take the next step? Even though your proposal is now in the client’s hands, you’ll want to follow up after a few days if they leave you hanging. You can do so gently via an email or phone call reminding them of the confirmation deadline. (Not sure what to do if a client ghosts you ? Read these tips to address the problem.)

How to format your website proposal

There are a few different web design proposal formats, each with its own advantages. At Scopetheory, explains Allen-Green, “Our most successful proposals are five simple pages or less (including a cover page), and guide the client through their journey with us, covering key details like deliverables, timing and pricing. Even for us, we don’t particularly focus on deliverables. Instead, we place more emphasis on results and outcomes.” 

Below are different options, starting with the most simple formats and ending with the most detailed ones.

Outline format

This simple approach presents the proposal as a structured outline, broken down by the sections of your proposal. It provides a clear and concise overview of the proposal's contents, making it easy for clients to read and understand the proposed project plan. This format works best for simple projects; for more complex projects with numerous dependencies and customizations, consider one of the more detailed formats below.

Narrative format

Just like its name, this format is more detailed and structured like a story, covering the client's current situation, challenges, proposed solutions and anticipated outcomes. It's written in a conversational tone, allowing for a more engaging presentation of ideas while still maintaining a professional demeanor. 

Visual presentation format

This format is ideal for showcasing design aesthetics and functionality in a compelling and even interactive manner. More visually rich, this presentation format relies heavily on visual aids like a presentation deck or an interactive landing page. It might include images, graphics or mockups to visually demonstrate the proposed design concepts, UI elements and user flow.  Platforms like Wix Studio make it easy to create low-fidelity designs for visual presentations, thanks to wireframe templates  and AI tools  that generate responsive layouts and website text.

Technical specification format

The most detailed approach, this format delves into the technical aspects of the proposed website design, detailing specifications such as programming languages, frameworks, content management systems , hosting requirements and security measures. It's geared towards clients who have complex needs—for example, web apps or digital products—or who better understand web development and prefer a more detailed breakdown of the technical implementation. Here you’ll call out any tools or systems you recommend and align with the client before the project kicks off. 

Learn more about Wix Studio’s development tools  and capabilities. 

How to present a web design proposal to a client

After all the time you spent crafting a persuasive web design proposal, consider the best way to present it to the client for the most impact. 

Online meetings are the status quo these days, making in-person meetings much stronger for first impressions. Plus, it’s a great way to immediately assess the chemistry. Meeting in person allows for real-time interaction, clarification of any questions and the opportunity to gauge the client's reactions and feedback.

Online meeting

Since many agencies now work with clients in other states or countries, in-person meetings are not often a practical option. In that case, arrange a video call to present the proposal virtually. This approach still enables a real-time discussion and review of the proposal.

Send the proposal

Sometimes it’s perfectly acceptable to send a proposal over email, either because you have a good history with the client or because you already aligned on the proposal contents in prior conversations. When sending a proposal over email, include a short note about what you’re including, what the client should do and any deadlines—for example, “Attached please find a link to download the web design proposal as well as a link to an interactive prototype. This proposal is valid through the end of the week, so we will follow up with you by then if we haven’t received a response.”  

Even when emailing a proposal, suggest meeting the client face-to-face or scheduling a virtual meeting. It’s a strong gesture that shows your professionalism. 

Web design proposal templates and tools

Crafting a website design proposal from scratch each time isn’t necessary. The structure of a web design proposal is relatively standard across projects, so using an external template or creating your own template will save you time and effort. 

“Over the years, we’ve refined a pared-back outline that reflects what we discussed in our inquiry call [with the client] but in the client's words, which is incredibly important,” says Allen-Greene. “It also covers all the information a client needs to make an educated decision. We’ve taken this outline and created a template in Canva.”

Building on that point, you also need to consider where  you want to create your proposal. You can use various tools to your advantage:

Free templates:  These can be a good option for freelancers or small agencies who are starting a web design business  for the first time. Free templates often cover the basics and easily integrate into platforms like Google Docs and Figma. But don’t forget to customize it if possible with your own branding.

Premium templates : For a more polished look and advanced features, premium templates can be worth the investment. They often come with additional support and customization options. PandaDoc and Better Proposals both offer free templates with paid plans that unlock advanced features.

Proposal generators : Online tools that help you create proposals by simply inputting your information into a pre-designed format can also be useful. ClientManager and Proposable are two tools that include helpful prompts and sections that ensure you cover all necessary information. 

When using any template or generative tool for the first time, it’s a good idea to run your proposal by a legal professional to make sure it’s legally sound. And remember to personalize a template to each client and their specific needs. This personal touch shows that you're not just using a one-size-fits-all approach but did the research to understand their business and needs.

How to create a proposal for a website redesign 

Not all web design proposals are for entirely new work. Sometimes a business decides to revamp its existing website, and the project could range from a few new page layouts to a full reconstruction. 

First, you’ll determine the scope of the project—during research—before you even start to write it. In the case of a website redesign, be sure to ask your client about any historical website data; this can give you insights into what did or didn’t work well on the previous site, so your proposal will be more informed and relevant.

In the case of a redesign, there are a few unique questions to ask your potential client as you develop your proposal:

Why aren’t you working with your previous designer?  This will give you clues into what didn’t work with the previous processes or personalities. You’ll want to make sure that you can offer a better experience and solution. 

What can’t you do with your existing site? This will tell you how limited or wide the new project will be, whether new plugins could fix certain functional gaps or an entirely new website infrastructure needs to be implemented. Keep in mind that this could include external, site visitor limitations (e.g., poor mobile experience) as well as internal, client-side limitations (e.g., CMS ease-of-use).

Is there anything you want to keep? This helps you by creating a focus for your proposal and setting boundaries for your work, whether the client wants to keep all the current branding or all of the current backend systems.

Why now? It helps to know the pressures driving your client to act right now. If there is a new brand identity or if the company suffered a data breach, you’ll better understand the urgency or impetus for the project and reflect this in your proposal.

Design a site on Wix Studio and create an account today . 

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By Adam Mann

May 8, 2024 at 11:15 am

Dreams of exploring the cosmos have crashed up against the harsh reality of budget cuts in the United States. Congressional approval of the 2024 federal budget earlier this year left NASA with roughly half a billion dollars less than the agency had in 2023 — and Mars science has taken the biggest hit.

Engineers are scrambling to figure out how a long-planned mission to bring samples back from the Red Planet might still be accomplished. Probes intended for other planets and moons are delayed, and the venerable Chandra X-ray Observatory, which launched in 1999 and has transformed our view of energetic phenomena in the universe, is potentially on the chopping block.

Until now, NASA had been on its longest streak of regular budget increases in history, says Casey Dreier, chief of space policy at The Planetary Society in Pasadena, Calif. Between 2014 and 2023, funding had increased more than 3 percent on average compared with the previous year.

“That makes it easy to take on new projects,” Dreier says. “There’s room to grow. Everybody can win. And that has ended.”

NASA’s 2024 budget comes to $24.875 billion, a 2 percent cut relative to last year and 8.5 percent less than the requested funding. That’s the biggest discrepancy between requested and appropriated funding for the agency since 1992.

The budget’s approval immediately left it up to NASA administrators to figure out how to adapt and cover the $509 million gap.

“We know we are definitely in an imperfect environment, and we acknowledge this is a very challenging time,” Nicola Fox, NASA’s associate administrator for science, said in March during a public town hall . But, she vowed, NASA “will use every single penny to do great science.”

The Mars Sample Return mission faces the biggest cuts

NASA’s Mars Sample Return mission had intended to bring rock and soil samples to Earth from the Red Planet by 2033. But even before these budget cuts, questions emerged about whether the ambitious program, prioritized in 2022 as part of planetary scientists’ decadal survey , could meet its goals on deadline and at a reasonable cost ( SN: 4/20/22 ). The budget cuts now mean the mission is on hold as NASA tries to determine if it can be done at all.

The Perseverance rover, currently roaming Mars’ Jezero crater, is the first step of sample return. Since arriving on Mars in 2021 , the rover has been filling small tubes with material from specific locations, with the goal of eventually gathering 38 samples in total ( SN: 2/17/21 ). The rocks and soil could answer fundamental questions about the formation of the inner solar system and the history of water on Mars, and perhaps reveal signs of past life on the planet.

Yet bringing these samples back from such a great distance is among the most complex mission proposals ever put forward, requiring a vehicle that could launch from the Martian surface and a way to transfer the samples to a second rocket in space to prevent possible contamination of our home planet. The decadal survey estimated the mission cost at between $5 billion and $7 billion total. NASA had hoped to spend around $950 million on it this year.

But two independent review boards pegged the overall expense for sample return much higher, potentially topping $11 billion — unacceptable to NASA administrators. In response to the approved budget, 2024 funding for the program was reduced by $630 million, essentially covering the full amount of the cost cutting that NASA needed to do and allowing for some other programs to have modest budget increases.

“Mars Sample Return took it on the chin for the entire agency,” Dreier says. The amount taken from this program, part of the planetary science division, “basically saved every other science division.”

NASA proposes spending just $300 million on the sample return mission this year and $200 million next year, which is just enough to string the program along as its future is figured out. And though it’s still unclear how much money NASA will receive next year, the 2025 budget requested by the Biden administration has been pared back.

The Jet Propulsion Laboratory in Pasadena, largely responsible for designing and building the components of sample return, “lost hundreds of millions of dollars functionally overnight,” Dreier says. Uncertainty over the budget had already prompted the center to announce it would dismiss 530 employees , or 8 percent of its staff, in February. “I’m positive you will see further layoffs at JPL and probably other NASA centers that were involved in Mars Sample Return,” Dreier says.

Meanwhile, NASA has put out a solicitation asking other NASA centers and engineers in the industry to propose innovative ways to bring back at least some of the samples at a lower cost. It may mean choosing which of the originally planned cache of samples — 24 of which have been collected so far — are most valuable.

Missions to other planets are delayed

Yet that doesn’t mean other missions are in the clear. A dedicated orbiter to explore the ice giant Uranus — the 2022 decadal survey’s second priority after the Mars sample return — has seen its timeline pushed back. Because ice giants are among the most common types of exoplanets being discovered around other stars, researchers are keen to understand those in our own solar system. But the researchers tasked with planning the effort “won’t even start thinking about that mission until 2028 at the earliest,” Dreier says.

DaVinci and Veritas, two missions to explore Venus, are also being delayed, and there’s now more uncertainty about which, if any, other probes on the drawing board — those intending to bring back samples from a comet or fly through the plumes of Saturn’s moon Enceladus — will go forward.  

All this will mean less near-term research on the formation and dynamics of planets and their moons. “We forget how little we’ve explored the solar system we live in,” Dreier says. Scientists are crying out to explore it, he adds, and that’s all being pushed back.

Other missions, such as Europa Clipper, which is set to launch to the frozen moon of Jupiter in November, didn’t face cuts. Future probes including Dragonfly, heading to explore Saturn’s moon Titan, and the space-based Near-Earth Object Surveyor, which will scan for potentially hazardous asteroids, are still receiving the money they need.

While not strictly a scientific mission, NASA’s Artemis program, which aims to land humans on the moon again in the coming decade, saw a small funding increase for 2024. “Artemis was one of the few programs that more or less held its own,” says Marcia Smith, a space policy analyst and editor of the site SpacePolicyOnline.com.

The first Artemis test, an uncrewed swing around the moon, successfully completed its journey in 2022 ( SN: 12/12/22 ). Future missions would assess how astronauts adapt to space exploration and return new rock samples from the moon — including from the lunar south pole, where some of the satellite’s oldest rocks are found.

While Smith expects that future Artemis missions might see delays, she thinks there’s enough momentum to ensure they’ll take off at some point. There’s a broad coalition in Congress who believe it to be important for staying ahead of China, which also aims to land people on the moon in the coming years.

Other NASA divisions’ budgets are flat

NASA’s planetary science division is suffering more from the cuts than the Earth science, biological and physical sciences, and heliophysics divisions, which are facing flat funding for the most part. A smaller than requested bump for NASA’s astrophysics division is adding scrutiny to some of its projects.

The budget for this year and expectations for next year have prompted NASA to conduct a review of its existing flagship telescopes, the Chandra X-ray Observatory and the Hubble Space Telescope, to see if either can be wound down. Both were launched as part of the first generation of Great Observatories in the 1990s and early 2000s, and they’ve already seen their companions, the Compton Gamma Ray Observatory and Spitzer Space Telescope, shut off.

Few expect that the famous Hubble will be shelved. Chandra’s future is less certain. Launched 25 years ago, the X-ray observatory has been delivering unparalleled imagery of the high-energy universe for decades, providing data on gorging black holes in the centers of galaxies, neutron star collisions, and gas and dust in the intergalactic medium. Its operational costs are on the order of $70 million per year. Yet NASA needs to free up funds for future observatories such as the Nancy Grace Roman Space Telescope, an infrared telescope scheduled to launch in 2027, and the Laser Interferometer Space Antenna, or LISA, a space-based gravitational wave detector that the agency is developing in partnership with the European Space Agency. The Roman telescope will hunt for exoplanets and study the nature of dark energy, while LISA will scan for merging black holes in galactic centers.

Though many scientists say Chandra is healthy enough to continue producing wonderful research, its aging infrastructure has officials eyeing its end. NASA administrator Bill Nelson stated in a congressional hearing that “Chandra has given us so many gifts,” but “it’s time for new missions.”

Answers on the telescope’s fate are expected in the near future, though it’s unclear exactly when.

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