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Problem-Solving in Business: CASE STUDIES

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7 Favorite Business Case Studies to Teach—and Why

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FEATURED CASE STUDIES

The Army Crew Team . Emily Michelle David of CEIBS

ATH Technologies . Devin Shanthikumar of Paul Merage School of Business

Fabritek 1992 . Rob Austin of Ivey Business School

Lincoln Electric Co . Karin Schnarr of Wilfrid Laurier University

Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth . Gary Pisano of Harvard Business School

The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron . Francesca Gino of Harvard Business School

Warren E. Buffett, 2015 . Robert F. Bruner of Darden School of Business

To dig into what makes a compelling case study, we asked seven experienced educators who teach with—and many who write—business case studies: “What is your favorite case to teach and why?”

The resulting list of case study favorites ranges in topics from operations management and organizational structure to rebel leaders and whodunnit dramas.

1. The Army Crew Team

Emily Michelle David, Assistant Professor of Management, China Europe International Business School (CEIBS)

“I love teaching  The Army Crew Team  case because it beautifully demonstrates how a team can be so much less than the sum of its parts.

I deliver the case to executives in a nearby state-of-the-art rowing facility that features rowing machines, professional coaches, and shiny red eight-person shells.

After going through the case, they hear testimonies from former members of Chinese national crew teams before carrying their own boat to the river for a test race.

The rich learning environment helps to vividly underscore one of the case’s core messages: competition can be a double-edged sword if not properly managed.

Executives in Emily Michelle David’s organizational behavior class participate in rowing activities at a nearby facility as part of her case delivery.

Despite working for an elite headhunting firm, the executives in my most recent class were surprised to realize how much they’ve allowed their own team-building responsibilities to lapse. In the MBA pre-course, this case often leads to a rich discussion about common traps that newcomers fall into (for example, trying to do too much, too soon), which helps to poise them to both stand out in the MBA as well as prepare them for the lateral team building they will soon engage in.

Finally, I love that the post-script always gets a good laugh and serves as an early lesson that organizational behavior courses will seldom give you foolproof solutions for specific problems but will, instead, arm you with the ability to think through issues more critically.”

2. ATH Technologies

Devin Shanthikumar, Associate Professor of Accounting, Paul Merage School of Business

“As a professor at UC Irvine’s Paul Merage School of Business, and before that at Harvard Business School, I have probably taught over 100 cases. I would like to say that my favorite case is my own,   Compass Box Whisky Company . But as fun as that case is, one case beats it:  ATH Technologies  by Robert Simons and Jennifer Packard.

ATH presents a young entrepreneurial company that is bought by a much larger company. As part of the merger, ATH gets an ‘earn-out’ deal—common among high-tech industries. The company, and the class, must decide what to do to achieve the stretch earn-out goals.

ATH captures a scenario we all want to be in at some point in our careers—being part of a young, exciting, growing organization. And a scenario we all will likely face—having stretch goals that seem almost unreachable.

It forces us, as a class, to really struggle with what to do at each stage.

After we read and discuss the A case, we find out what happens next, and discuss the B case, then the C, then D, and even E. At every stage, we can:

see how our decisions play out,

figure out how to build on our successes, and

address our failures.

The case is exciting, the class discussion is dynamic and energetic, and in the end, we all go home with a memorable ‘ah-ha!’ moment.

I have taught many great cases over my career, but none are quite as fun, memorable, and effective as ATH .”

3. Fabritek 1992

Rob Austin, Professor of Information Systems, Ivey Business School

“This might seem like an odd choice, but my favorite case to teach is an old operations case called  Fabritek 1992 .

The latest version of Fabritek 1992 is dated 2009, but it is my understanding that this is a rewrite of a case that is older (probably much older). There is a Fabritek 1969 in the HBP catalog—same basic case, older dates, and numbers. That 1969 version lists no authors, so I suspect the case goes even further back; the 1969 version is, I’m guessing, a rewrite of an even older version.

There are many things I appreciate about the case. Here are a few:

It operates as a learning opportunity at many levels. At first it looks like a not-very-glamorous production job scheduling case. By the end of the case discussion, though, we’re into (operations) strategy and more. It starts out technical, then explodes into much broader relevance. As I tell participants when I’m teaching HBP's Teaching with Cases seminars —where I often use Fabritek as an example—when people first encounter this case, they almost always underestimate it.

It has great characters—especially Arthur Moreno, who looks like a troublemaker, but who, discussion reveals, might just be the smartest guy in the factory. Alums of the Harvard MBA program have told me that they remember Arthur Moreno many years later.

Almost every word in the case is important. It’s only four and a half pages of text and three pages of exhibits. This economy of words and sparsity of style have always seemed like poetry to me. I should note that this super concise, every-word-matters approach is not the ideal we usually aspire to when we write cases. Often, we include extra or superfluous information because part of our teaching objective is to provide practice in separating what matters from what doesn’t in a case. Fabritek takes a different approach, though, which fits it well.

It has a dramatic structure. It unfolds like a detective story, a sort of whodunnit. Something is wrong. There is a quality problem, and we’re not sure who or what is responsible. One person, Arthur Moreno, looks very guilty (probably too obviously guilty), but as we dig into the situation, there are many more possibilities. We spend in-class time analyzing the data (there’s a bit of math, so it covers that base, too) to determine which hypotheses are best supported by the data. And, realistically, the data doesn’t support any of the hypotheses perfectly, just some of them more than others. Also, there’s a plot twist at the end (I won’t reveal it, but here’s a hint: Arthur Moreno isn’t nearly the biggest problem in the final analysis). I have had students tell me the surprising realization at the end of the discussion gives them ‘goosebumps.’

Finally, through the unexpected plot twist, it imparts what I call a ‘wisdom lesson’ to young managers: not to be too sure of themselves and to regard the experiences of others, especially experts out on the factory floor, with great seriousness.”

4. Lincoln Electric Co.

Karin Schnarr, Assistant Professor of Policy, Wilfrid Laurier University

“As a strategy professor, my favorite case to teach is the classic 1975 Harvard case  Lincoln Electric Co.  by Norman Berg.

I use it to demonstrate to students the theory linkage between strategy and organizational structure, management processes, and leadership behavior.

This case may be an odd choice for a favorite. It occurs decades before my students were born. It is pages longer than we are told students are now willing to read. It is about manufacturing arc welding equipment in Cleveland, Ohio—a hard sell for a Canadian business classroom.

Yet, I have never come across a case that so perfectly illustrates what I want students to learn about how a company can be designed from an organizational perspective to successfully implement its strategy.

And in a time where so much focus continues to be on how to maximize shareholder value, it is refreshing to be able to discuss a publicly-traded company that is successfully pursuing a strategy that provides a fair value to shareholders while distributing value to employees through a large bonus pool, as well as value to customers by continually lowering prices.

However, to make the case resonate with today’s students, I work to make it relevant to the contemporary business environment. I link the case to multimedia clips about Lincoln Electric’s current manufacturing practices, processes, and leadership practices. My students can then see that a model that has been in place for generations is still viable and highly successful, even in our very different competitive situation.”

5. Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth

Gary Pisano, Professor of Business Administration, Harvard Business School

“My favorite case to teach these days is  Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth .

I love teaching this case for three reasons:

1. It demonstrates how a company in a super-tough, highly competitive business can do very well by focusing on creating unique operating capabilities. In theory, Pal’s should have no chance against behemoths like McDonalds or Wendy’s—but it thrives because it has built a unique operating system. It’s a great example of a strategic approach to operations in action.

2. The case shows how a strategic approach to human resource and talent development at all levels really matters. This company competes in an industry not known for engaging its front-line workers. The case shows how engaging these workers can really pay off.

3. Finally, Pal’s is really unusual in its approach to growth. Most companies set growth goals (usually arbitrary ones) and then try to figure out how to ‘backfill’ the human resource and talent management gaps. They trust you can always find someone to do the job. Pal’s tackles the growth problem completely the other way around. They rigorously select and train their future managers. Only when they have a manager ready to take on their own store do they open a new one. They pace their growth off their capacity to develop talent. I find this really fascinating and so do the students I teach this case to.”

6. The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron

Francesca Gino, Professor of Business Administration, Harvard Business School

“My favorite case to teach is  The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron .

The case surprises students because it is about a leader, known in the unit by the nickname Chaos , who inspired his squadron to be innovative and to change in a culture that is all about not rocking the boat, and where there is a deep sense that rules should simply be followed.

For years, I studied ‘rebels,’ people who do not accept the status quo; rather, they approach work with curiosity and produce positive change in their organizations. Chaos is a rebel leader who got the level of cultural change right. Many of the leaders I’ve met over the years complain about the ‘corporate culture,’ or at least point to clear weaknesses of it; but then they throw their hands up in the air and forget about changing what they can.

Chaos is different—he didn’t go after the ‘Air Force’ culture. That would be like boiling the ocean.

Instead, he focused on his unit of control and command: The 99th squadron. He focused on enabling that group to do what it needed to do within the confines of the bigger Air Force culture. In the process, he inspired everyone on his team to be the best they can be at work.

The case leaves the classroom buzzing and inspired to take action.”

7. Warren E. Buffett, 2015

Robert F. Bruner, Professor of Business Administration, Darden School of Business

“I love teaching   Warren E. Buffett, 2015  because it energizes, exercises, and surprises students.

Buffett looms large in the business firmament and therefore attracts anyone who is eager to learn his secrets for successful investing. This generates the kind of energy that helps to break the ice among students and instructors early in a course and to lay the groundwork for good case discussion practices.

Studying Buffett’s approach to investing helps to introduce and exercise important themes that will resonate throughout a course. The case challenges students to define for themselves what it means to create value. The case discussion can easily be tailored for novices or for more advanced students.

Either way, this is not hero worship: The case affords a critical examination of the financial performance of Buffett’s firm, Berkshire Hathaway, and reveals both triumphs and stumbles. Most importantly, students can critique the purported benefits of Buffett’s conglomeration strategy and the sustainability of his investment record as the size of the firm grows very large.

By the end of the class session, students seem surprised with what they have discovered. They buzz over the paradoxes in Buffett’s philosophy and performance record. And they come away with sober respect for Buffett’s acumen and for the challenges of creating value for investors.

Surely, such sobriety is a meta-message for any mastery of finance.”

More Educator Favorites

Emily Michelle David is an assistant professor of management at China Europe International Business School (CEIBS). Her current research focuses on discovering how to make workplaces more welcoming for people of all backgrounds and personality profiles to maximize performance and avoid employee burnout. David’s work has been published in a number of scholarly journals, and she has worked as an in-house researcher at both NASA and the M.D. Anderson Cancer Center.

Devin Shanthikumar  is an associate professor and the accounting area coordinator at UCI Paul Merage School of Business. She teaches undergraduate, MBA, and executive-level courses in managerial accounting. Shanthikumar previously served on the faculty at Harvard Business School, where she taught both financial accounting and managerial accounting for MBAs, and wrote cases that are used in accounting courses across the country.

Robert D. Austin is a professor of information systems at Ivey Business School and an affiliated faculty member at Harvard Medical School. He has published widely, authoring nine books, more than 50 cases and notes, three Harvard online products, and two popular massive open online courses (MOOCs) running on the Coursera platform.

Karin Schnarr is an assistant professor of policy and the director of the Bachelor of Business Administration (BBA) program at the Lazaridis School of Business & Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada where she teaches strategic management at the undergraduate, graduate, and executive levels. Schnarr has published several award-winning and best-selling cases and regularly presents at international conferences on case writing and scholarship.

Gary P. Pisano is the Harry E. Figgie, Jr. Professor of Business Administration and senior associate dean of faculty development at Harvard Business School, where he has been on the faculty since 1988. Pisano is an expert in the fields of technology and operations strategy, the management of innovation, and competitive strategy. His research and consulting experience span a range of industries including aerospace, biotechnology, pharmaceuticals, specialty chemicals, health care, nutrition, computers, software, telecommunications, and semiconductors.

Francesca Gino studies how people can have more productive, creative, and fulfilling lives. She is a professor at Harvard Business School and the author, most recently, of  Rebel Talent: Why It Pays to Break the Rules at Work and in Life . Gino regularly gives keynote speeches, delivers corporate training programs, and serves in advisory roles for firms and not-for-profit organizations across the globe.

Robert F. Bruner is a university professor at the University of Virginia, distinguished professor of business administration, and dean emeritus of the Darden School of Business. He has also held visiting appointments at Harvard and Columbia universities in the United States, at INSEAD in France, and at IESE in Spain. He is the author, co-author, or editor of more than 20 books on finance, management, and teaching. Currently, he teaches and writes in finance and management.

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Students often need help with case studies due to their complexity and need for extensive research. Analyzing them may also prove challenging. Therefore, many turn to a case study writing service for assistance – these professionals possess expertise to deliver quality papers free of plagiarism as well as offering money-back guarantees, giving students peace of mind that their work will arrive on time.

Writing a Case Study can be time consuming. Therefore, it is essential that you choose a service that delivers work within its designated format and deadline. Professional writers have perfected meeting these obligations while producing high-quality university papers worth every cent spent.

Contractors or freelancers offer the least costly Case Study writing option, making them suitable for projects on tight budgets. However, this might not be suitable if your workload requires many more Case Studies than can be managed internally by your in-house team.

Reputable writing services should offer money-back guarantees on plagiarized essays and provide free revisions if any sections do not meet your requirements. Furthermore, 24/7 customer service, direct student-writer chat, free title page/reference page/editing is offered; unlimited edits should also be available and more. A well-written Case Study can make or break your grades; therefore it’s imperative that you find one that can help you attain the grades of your dreams.

Money-back guarantees are one of the most potent tools in your marketing arsenal. By eliminating risk and friction from the sales process, they allow visitors to know that there’s nothing to lose – making this technique particularly useful when selling services unfamiliar or suspicious to people. For best results, make sure that every detail of the guarantee are clearly presented so visitors understand exactly what it covers without any hidden catches or conditions attached.

Implementation can be complex and time consuming; often requiring staff time for refund requests and credit card transactions – making life harder for sole proprietors already operating at capacity. When implemented properly and promoted appropriately however, this strategy can greatly increase sales while setting you apart from your competition; whether or not this strategy suits your goals will depend on how it’s implemented and managed.

Case studies can be an invaluable asset to B2B companies. Not only can they generate leads and sales opportunities, but they provide social proof that your company can deliver the results your customers are searching for.

However, creating a case study takes time (several hours of hard work), effort, and skill. Furthermore, it must meet all guidelines and requirements specific to this form of paper writing – something many students struggle to do on their own. As a result, many seek assistance from top case study writing services.

Educably offers case study help written by experienced writers, which includes an anti-plagiarism check. You can easily track its progress via our control panel – just log in with your email and password and check its progress as it’s written! Should any revision be necessary, just contact our writers and they’ll take care of it quickly!

Professional Case Study Writers

Case studies can be an extremely powerful form of content at both points in the sales funnel: inspiring leads to seek solutions to their problems, and helping them make purchasing decisions. Your case study should feature your client as its protagonist with an approachable voice that resonates with viewers.

Finding the appropriate case study writer can save time, hassle and money. Here are some tips to help you do just that:

No matter what industry it comes from, writing compelling case studies is an effective way to build your company’s reputation and attract leads. Furthermore, case studies provide an effective means of sharing key takeaways from projects or clients and engaging with readers; but beware: an unprofessional case study writer won’t use captivating language to quickly convey key messages without dulling its impact.

Case studies that engage your target audience should include both a problem and solution that resonates with them, along with testimonials, visuals, and any information regarding future plans of the business or individual being profiled. It can also be beneficial to include customers from brands your company competes with as this can lend credibility and help set you apart from your competition while drawing potential clients’ attention to your services. Our service also offers an easy revision policy so your case study can become perfect before being delivered back.

Case studies require extensive research, data analysis, interviews and creative storytelling – something businesses without an in-house content writer may find both time-consuming and costly.

Outsourcing case study writing to professional service providers can save your business valuable resources while guaranteeing accurate case studies. Professional writers have been trained to pay close attention to detail while crafting captivating narratives; furthermore, they understand how best to cite sources within documents.

Employing professional service providers allows businesses to avoid the costly process of training employees, freeing them up to focus on their core business. Furthermore, outsourcing also enables companies to meet deadlines and stay consistent with marketing campaigns – increasing returns on their investments. Furthermore, top online writing services provide transparent ratings and performance statistics of bidding case study writers as well as free revisions should the finished product not meet satisfaction.

Case studies can be an extremely powerful marketing tool, yet writing them can be dauntingly complex. These documents require both research and storytelling in order to make an impressionful case study that attracts new clients while building trust between brand and client – not to mention showing off your agency’s expertise and experience!

Case study writers can be invaluable assets in understanding your target audience and effectively communicating your message. A good case study writer knows how to frame compelling and relatable narratives within content, making your case study both accessible and relatable for readers.

When seeking case study help online, it is essential that you choose a service with an excellent reputation and experienced writers. Furthermore, it’s wise to peruse their work samples and product reviews. Furthermore, look out for services offering money-back guarantees so that if something doesn’t go as expected with their work you know that your money will be returned; check their rates against market average prices as well.

Case study writing is one of the more complex educational tasks, requiring extensive research and writing abilities as well as time. Finding reliable online writing helpers is essential to ensure timely completion.

iResearchNet writers are committed to producing top-quality work within the agreed-upon timeline, and maintain open lines of communication with their clients throughout the writing process so they can address any queries or address concerns as soon as they arise. Furthermore, revisions will be provided until it meets with client satisfaction.

The best online writing services provide a transparent process and allow you to review ratings and performance statistics of bidding writers before assigning your project. Furthermore, these services have flexible refund policies with free revisions available – giving you plenty of opportunity to find one who fits both your needs and budget perfectly. In addition, their 24/7 customer support team is always there to address any of your inquiries or help ensure that you achieve optimal results.

Harvard Case Study Solutions provide detailed, real-life business cases complete with analysis and recommendations that are an excellent way to prepare for court. They’re an invaluable resource for attorneys.

Requesting a custom case study is quick and transparent. Once you place your order, you can review writer profiles and bid histories before assigning tasks. In addition, our experts are on hand for consultation prior to taking up their tasks.

Case studies are research methods used to explore a particular subject matter. Case studies can be found across business, social work and clinical sciences disciplines and require students to respond and arrive at their own conclusions regarding real life scenarios presented as cases.

Professional case study writing services provide students in search of expert assistance with their academic papers with high-quality assignments from experienced writers in any subject or discipline. Furthermore, these writers offer unlimited revisions so you can be certain your paper will be perfect!

Before beginning writing a case study, it’s essential that you select an appropriate topic. Select something relevant to your career path or major, and that makes research simple – for instance if you are studying operations management you could write about ways of improving supply chain efficiency with quality inventory tools or other sources.

Case study writing services can be an ideal solution for students under pressure. Students can select their ideal writer at an affordable price and enjoy a high-quality piece of writing without feeling the stress and anxiety associated with writing themselves. Many websites allow them to easily review ratings and performance statistics of bidding case study writers before assigning tasks; many also offer guarantees such as free revisions, refunds and originality of work – guaranteeing peace of mind at every turn!

Additionally, these websites offer online chat with customer service representatives to address customer queries and concerns, and discount on future orders – something which can save students a considerable amount of money when ordering at the last minute. It should be noted that pricing a case study depends on multiple factors including deadline and degree of difficulty.

Teaching with case studies is an engaging and effective way to engage students and increase retention. Real-life scenarios offer opportunities for critical thinking development that students can apply to their professional lives as well as gain insights into complex issues with multiple solutions.

The best cases are designed to spark debate and foster student interaction. They can range from lengthy descriptions spanning ten-20 pages with supporting documentation to brief accounts of specific problems in one paragraph or less, with inspiration coming from current events, newspaper articles, journal reports, personal experience or professional/academic literature.

As part of your case method teaching practice, make it a point to set out clear learning objectives for each case study you use and the ways in which they will be measured against. Furthermore, create a plan to monitor its implementation over time; this will help identify any areas for potential improvements.

As part of your court case preparations, case studies can help you learn how to best approach it. Start off simple before working up to more complex ones – remembering to dedicate enough time researching each topic thoroughly!

Case studies can be an invaluable asset in your legal career. They give an idea of what to expect at trial, simplify presenting arguments and test out ideas.

Case studies are an in-depth research technique used in many disciplines – sociology, business, clinical science and education to name but a few – which investigate an individual, organization or event with greater depth. One of the world’s most prevalent methods, case studies provide insights into our world today.

MBA Assignment Help

Writing a remarkable assignment requires considerable research and an in-depth knowledge of its topic; this process may not come easily to all students.

Professors provide detailed instructions for MBA assignments that must be complied with to maximize performance and obtain high marks. Following these tips can help improve overall performance and secure top marks on assignments.

Case Study Writing

Business can be an unpredictable, complex environment that demands intense study and understanding in order to make sense of it. Therefore, many students pursue an MBA, or Master of Business Administration degree.

One of the primary challenges of an MBA course is creating assignments on various topics. Many assignments rely on case studies for analysis of real or hypothetical situations affecting organizations or individuals; typically formatted as essays or reports, with specific word counts assigned.

Although a student can attempt to write their case study independently, many find it easier and faster to work with professional writers. When selecting a service to assist with writing the case study for you, make sure it fulfills all academic requirements and has access to experienced writers from different academic disciplines who can follow specific instructions provided by you.

Case Study Research

Case study research is an empirical investigation of an individual, event, period, decision, policy or institution conducted in real life. It usually entails collecting both qualitative and quantitative data in depth in order to arrive at insightful judgments that deepen one’s knowledge about its subject matter.

There are three main categories of case studies: intrinsic, instrumental and collective. Intrinsic case studies explore unrepeatable phenomena while instrumental studies use single cases to generate generalizable findings and collective studies look at multiple cases to gain a broader appreciation of phenomena.

Case studies can be conducted in various ways, with two of the most crucial considerations being selecting an appropriate topic and ethical research practices. To do this, it’s crucial that researchers select an environment which is welcoming to them while being mindful of how they interact with those they study.

Case Study Presentation

An MBA (Master of Business Administration) degree is one of the most sought-after degrees available today, providing students with knowledge on managing businesses and solving common business issues. But earning this credential doesn’t come easily: students must complete numerous assignments requiring extensive research and strong analytical abilities – EduBirdie can assist students with these types of assignments.

Marketing is an integral component of an MBA degree. Students learn the fundamentals of business administration as they create effective marketing strategies for their companies. Furthermore, this subject covers industry trends and consumer behavior; all crucial considerations for any business.

Another essential aspect of the course is management information systems (MIS), used for data evaluation and decision-making purposes. Due to global financial turmoil, this subject has gained more traction among students; and now forms part of any successful business’s foundation.

Case Study Analysis

An assignment that asks students to perform a case study analysis involves studying an actual business situation and identifying any problems that need solving, proposing possible solutions based on research and experience, then writing all this up before concluding the assignment.

Professors typically present case scenarios and accompanying questions designed to aid your analysis. When this occurs, ensure you read carefully through it so you have an understanding of its contents, before taking notes during analysis of said scenario.

Once that has been accomplished, it’s time to explore alternative solutions. Use your notes from class to identify whether any issues raised in the case could be solved using any theories covered during that class period.

Different Types of Case Studies

Case study research provides an in-depth examination of an event or situation. By questioning its social significance and uncovering new variables that contribute to further study, this type of investigation offers unique insights that could aid future investigations.

Information derived from specific contexts must also be “thick described”, giving quantitative results a more human face.

Case Method

Case methods differ from traditional lectures by allowing faculty members to guide students through an analytical process. It has become increasingly popular across several fields such as management, health care, and education and can take various forms ranging from directed questions asked by faculty to support student analysis to open-ended debate and group work sessions.

Case materials must provide participants with realistic constraints and hard decisions, along with real (or imagined) outcomes to foster authentic experience that allows them to identify their hidden assumptions, values, and biases.

Professors who use the case method in class often invite the protagonist of the scenario to participate in classroom discussions and provide incremental data on what was done and why. This provides participants with real-life practice while reinforcing their learning. It also helps participants develop intuition for handling emergent business problems, and become comfortable leading through uncertainty.

Case Study Help

Case studies make an excellent research paper topic because they allow the writer to thoroughly examine one event or scenario in depth. Such studies often cover various entities – companies, organizations, processes or cities – in depth. A well-written case study should capture its meaning while conveying it clearly and concisely to readers.

Research using case study methodology allows researchers to discover novel interpretations for previous research, as well as reveal unresolved conflicts among seemingly contradictory earlier studies that may help steer future investigations in important new directions.

When writing a case study, it is vital that the researcher fully comprehends its requirements and guidelines provided by their instructor or professor. Understanding objectives, scope and format can assist researchers with choosing appropriate methods for analysis; using a case study help website is one way of making sure this happens correctly.

Case Study Method

The Case Study Method is an active learning technique utilized across various fields and professions, such as education, business and law. Students use it to investigate real-life situations before responding to them using research, discussion and creative problem-solving skills. Furthermore, case study learning can provide students with a realistic preview of the challenges and pressures associated with professional environments by simulating real life scenarios as closely as possible.

Case study research can often be divisive due to its intensive and unique nature; generalisations from this research may prove elusive due to its subjective and subjective approach. Furthermore, cases may present their own idiographic or even nomothetic challenges which further compound this challenge.

Dependability of case study results is of critical importance. Guba and Lincoln suggest that, just as with quantitative research, case study reliability can be achieved via what Geertz termed ‘thick description”. This involves providing detailed and rich accounts of a case’s setting so as to allow other researchers to accurately evaluate its probabilities of transferability.

Case studies provide an in-depth examination of an event or individual. Written as either an essay or report, case studies often feature sections for methods, results, and discussion as well as narrative approaches that explore multiple angles while considering meaning and implications. According to Robert Stake there are three forms of case study research: intrinsic, instrumental, and collective.

Writing a case study can be difficult when you have multiple priorities. A professional case study writing service can save time and effort by managing the entire project on your behalf, producing compelling case studies that resonate with prospects. They offer academic as well as marketing styles to meet any deadline or budget – to request one simply place an order with clear instructions for its production.

HBR Case Study Solutions

Case studies are an effective method for investigating specific real-life problems, and are an invaluable way to analyze and address them effectively in business settings.

There are a wide array of writing companies online offering HBR case study solutions at reasonable prices for students, but be wary when choosing one – some may charge hidden fees and may lead to unexpected financial surprises!

Analytical thinking is the ability to analyze information and make logical decisions – an invaluable skill for success in life and work. You can use information from multiple sources and evaluate it logically or algorithmically, helping solve problems or make more sound business decisions on the spot.

Employers value analytical thinkers because they’re more likely to reach logical solutions and respond more resourcefully when faced with business issues, providing innovative ways of overcoming any obstacles or roadblocks they encounter. Analytical thinkers also possess an uncanny knack for seeing trends others fail to perceive.

If you want to improve your analytical thinking skills, try keeping your mind active by asking questions about what you’re reading and engaging in active thinking exercises. This will enable you to spot logical fallacies as well as understand how people use words – for instance noticing that one colleague uses “always” differently from what it actually implies.

Problem identification is a key step of engineering design processes. Without accurately identifying problems, solutions cannot be generated; yet this step is often neglected despite being essential to any successful project and often avoided altogether, saving both money and time with trial-and-error attempts that often prove unsuccessful.

This step involves developing clear, straightforward problem statements to pinpoint what is preventing the goals and objectives identified in Step One from being met. It should take into account both existing and potentially emerging issues; for instance, to reduce traffic crashes requires engineering solutions at both link level as well as corridor rest areas and safety education initiatives.

Considered and considered are various solutions, their potential implications, and what each may entail before proposing the most suitable alternative to address and resolve the problem. Doing this ensures that it has been addressed and resolved successfully.

Identification is the first step toward solving any problem, and requires closely reviewing a case study, all relevant facts, and the outcome of any situation. Furthermore, it involves identifying its cause as well as devising solutions for it.

If you’re having difficulty with finding a solution for a problem, it is always beneficial to explore multiple possible approaches in order to identify the optimal one and avoid making decisions that will have negative repercussions in the future.

Furthermore, it aids the development of research and analytical skills while offering realistic scenarios of professional environments and improving reading habits. Furthermore, it encourages students to be more ethical while deepening understanding on ethical matters – making it perfect for advanced technological programs, but not basic training courses.

Case studies are research techniques used to explore one specific case. Case studies can be applied across various fields such as politics, sociology, anthropology, business and clinical science; thus making them an indispensable research tool. Case studies allow researchers to see things from an alternative viewpoint while making observations over time.

Financial case studies allow companies to examine the numbers that they are currently seeing, in order to identify what factors contribute to those numbers and which could potentially cause problems within their finances. A financial case study can assist a company in understanding what changes they should implement in order to improve financial performance and increase profitability.

Case studies are an integral component of business education and provide students with an opportunity to understand real-life business situations that they will likely come across during their careers. Case study solutions can be beneficial in this regard, offering analysis and recommendations on what actions should be taken – helping them pass classes more easily as well as increasing their chances of finding employment in the future.

Writing case studies is both difficult and time-consuming, requiring extensive research and experience in order to produce them successfully. Many students opt for professional Case Study Writing Services instead, which provide reliable assistance at affordable rates.

Displaying the value proposition of your telecom business through case studies helps build relationships with prospective customers while driving customer acquisition and increasing brand recognition and industry standing.

Case studies can be challenging writing tasks to complete, requiring hours of effort to finish successfully. They require critical thinking skills not all students possess – making this assignment among the more challenging to finish successfully. But don’t despair just yet: there is an easier solution: hiring an expert writer as your consultant!

Professional case study help writing services offer a range of services, from researching to drafting and editing the final draft. Their writers may also offer feedback and comments that enable clients to better comprehend the topic at hand, including including only pertinent information in their case study. Finally, these writers may assist with presentation so it’s easily understood by readers; something which may prove particularly helpful for novice case study writers looking for submission opportunities.

Writing a case study requires both time and effort. You need to explore an issue from various perspectives before providing an in-depth solution. With expert writers’ help, though, this task can be completed more quickly while earning higher grades.

Businesses that partner with professional writing services can avoid the burden of hiring in-house writers and save money, while benefitting from outsourcing can achieve better long-term results as professional writers are highly experienced at creating captivating case studies to raise brand recognition, drive lead generation and customer conversion.

When selecting a case study writing service, make sure to compare credentials and prices before making your selection. Also ensure it offers free revisions if the work doesn’t satisfy you fully, while emphasizing originality by running all texts through plagiarism detection software in order to guarantee its uniqueness.

Finding a writing service with an excellent reputation for producing quality content is essential. Check online reviews and ratings as well as whether the company provides a money-back guarantee; this will give you assurance that they are legitimate and possess high levels of professionalism.

Professional case study writers possess an in-depth knowledge of their target audiences and are adept at writing content that resonates with them. Their use of persuasive language makes complex information palatable for readers – making them invaluable assets to businesses with large marketing campaigns that need fast turnaround times.

They offer assistance with numerous assignments, from research papers and essays to thesis and dissertation writing services. Their assistance is especially useful for students who struggle to write on their own but lack the time. Furthermore, these services also assist with editing and proofreading your work.

Case studies offer an invaluable opportunity for exploring real-world situations and deepening one’s understanding of principles, strategies, and decision-making processes in different industries. Case study assignments are becoming more prevalent both academically and professionally.

Writing a case study is a complex endeavor that requires in-depth knowledge of its topic and strong research abilities. Furthermore, readers should be able to follow along easily while still grasping all key findings.

iResearchNet’s team of expert writers boasts decades of experience across various subject areas and can quickly complete custom case studies on any topic quickly and affordably. With their personalized approach and free revisions until customers are completely satisfied, iResearchNet stands out as an outstanding case study writing service provider.

Hire Someone to do MBA Case Study Solution

MBA case studies immerse students into the role of business leader and provide them with experience making complex decisions in a VUCA (volatility, uncertainty, complexity and ambiguity) world. Furthermore, case study methods promote interaction amongst the students and foster collaboration.

Our exceptional writers understand that creating an outstanding case study requires intensive research. That is why they collaborate closely with clients to ensure they fully comprehend both its objectives and requirements.

The case study method is an increasingly popular way of learning at business schools. Based on actual and hypothetical business scenarios that encourage class interaction and discussion, most cases are created in collaboration between faculty experts and businesses to reflect real problems facing business leaders.

Case studies help students put themselves into the shoes of managers and think like them, honing analytical, reasoning, leadership and decision-making skills while teaching students to trust their educated instincts.

Business schools frequently employ case studies in their MBA programs, providing an immersive learning experience that engages both emotionally and intellectually with problems that face students. Cases feature narrative arcs to draw them in emotionally, with motivation to solve the issue giving rise to feelings of achievement upon solving it; additionally they give graduates an holistic view of a company which prepares them for various corporate situations after school graduation; moreover a significant number of case studies focus on international business allowing for increased career options post-graduation.

An effective thesis statement serves two functions in your writing: it guides and directs what ideas will be explored throughout an essay; and it informs your readers as to what you will argue or support in it. An ideal thesis statement strikes an effective balance between generalization and specificity in its details, being easily understandable for readers while clearly showing which type of paper it belongs.

A strong thesis statement conveys an opinion or judgment the writer has formed based on readings or personal experience, often counterargument to what may be considered the accepted view on any given topic. For instance, Tocqueville believed domestic roles gave women most power – something many today would disagree with.

Ideally, the topic you write about should be arguable rather than factual. Factual information can easily be proven, while opinions or arguments about those facts would make for more engaging papers compared to writing solely about facts such as how half of American elementary school children consume more sugar than recommended; writing about foul language in movies might not make for such an engaging essay.

Management classes teach you to lead groups of people within an organization. Your professors want to assess whether you have what it takes to become an effective leader; by seeing how well you examine cases and come up with solutions they are assessing whether you possess these traits in future.

Case studies present students with real or hypothetical business scenarios to solve. Usually, cases feature companies facing difficult decisions or facing difficulties that need to be overcome, along with potentially significant statistical data or findings that students must find solutions for.

When writing a case study analysis, it’s crucial that each recommendation be grounded in and supported by the specific case context. Furthermore, make sure your recommendations are reasonable as well. Finally, proofread and have someone else review your analysis for grammar or typos errors.

As a management student, you will be expected to conduct investigations of business problems, evaluate alternative solutions and propose the most effective one using evidence as support. This form of learning helps develop an analytical mind frame while simultaneously preparing you for real-life situations you will likely come across during your professional management career.

Your organization requires a realistic solution that will assist it in meeting its objectives. Furthermore, detailed plans must be included for implementation – this is an integral component of case study analysis that should not be neglected.

At this final stage, it’s essential that you write up your conclusions and offer any relevant recommendations based on the research conducted and findings uncovered during this step. However, avoid oversuggestions, as these could become confusing and difficult for readers to follow. Ensure your recommendations are practical and feasible while being supported by data gleaned from exhibits.

Write a Case Study for me

Case studies provide an in-depth portrait of an individual or group, going beyond statistical analyses in order to gain a deeper understanding of people’s lived experiences and perceptions.

Our writers possess extensive experience turning data, statistics and success stories into compelling case studies that will engage your target audience.

How to Write a Case Study?

Case studies can demonstrate to potential customers that you possess the expertise and knowledge required to help solve their issues. Case studies can also act as social proof, increasing your chances of converting visitors into customers.

Start the case study off by detailing the problem your customer faced, their business challenges and objectives as well as why they weren’t meeting these goals prior to working with you.

Explain how your product or service provided a successful outcome for your client and included any important project details, such as timeframe and team involvement. Depending on your format choice, an executive summary could also be included at the beginning or as part of subtitle text or even “About Us” sections.

Choose a Case Study Topic

Finding an appropriate case study subject will help you reach the prospects you wish to attract. A good rule of thumb would be choosing a client who has experienced real and measurable benefits from using your product or service.

Avoid making assumptions and stick to facts when discussing alcoholism as a possible contributory factor for mental illness in others. It would be improper, for example, to use alcoholism as a case study and suggest this might have contributed to others developing mental illnesses.

Apptio’s case study on Rovio serves as an exemplary demonstration of how to leverage any subject. It includes takeaways at the start, so prospects can quickly access what they need; additionally, engaging headers keep readers engaged throughout.

Write The Introduction

Case studies are an effective way of showing prospective customers how your products or services have helped one of your existing customers overcome specific challenges, making your solution seem even more attractive and convincing them that your solution is their perfect match.

Case studies that engage readers are the ones that tell a captivating tale and should be read thoroughly from start to finish. They must identify a problem that causes tension, explain its solution, and demonstrate how your product assisted the customer achieve their goals. Therefore, setting an effective case study requires providing some background on your customer such as industry size or product. Also include quick results stats near the top of the document so readers can better relate.

Write The Body

An effective case study should feature the success story of one or more customer heroes who overcome an obstacle and find success by using your product or service. Your audience should be able to see themselves as part of this story and identify with any obstacles they’re encountering along the way.

Include all the findings from your research as well as potential hurdles you anticipate encountering while carrying out this project. Explain why the problem you are investigating is relevant, and how you plan to address it.

Make sure that your case study is skimmable and visually engaging by including charts, graphs, images and customer quotes in it. Keep it as short and succinct as possible without losing its core message.

Write The Conclusion

Case study conclusions can often go overlooked, either because students lose interest or want to finish quickly, yet these final pages of any case study must not be neglected.

Your conclusion should summarize the main points from your analysis and demonstrate how your recommendations can assist in solving similar problems. In addition, be sure to note any limitations or opportunities for future research that have arisen as part of this investigation.

An effective case study should create an engaging narrative and highlight its most impressive results with ease. It should persuade CFOs of your product’s ability to improve their financial situation or IT workers that it will make their jobs simpler, as well as show prospects they are in safe hands if they decide to work with you.

Case Study Analysis Help

Case study analysis is an in-depth exploration of an everyday situation, rather than traditional research papers that use secondary data sources, like interviews and observations.

Your project can also incorporate additional theoretical data from course readings or case studies related to similar subjects, and should be well-structured and logically organized.

If your professor has provided questions to assist in framing your case study analysis, use these as guides when reviewing the scenario. Otherwise, start by gathering an overall overview of what’s happening and identify key stakeholder groups, issues and events as well as their relationships between each other.

At this first reading, it is essential to pay close attention to the behavior and motivations of stakeholders as well as any information that appears contradictory or extraneous.

Step two is identifying the core problem and associated symptoms, so as to create an accurate picture. Your paper must contain clear, comprehensive descriptions of both its causes and effects. Likewise, all problems should relate to models or theories discussed in class or assigned readings. Establishing the core issues also plays an integral part in creating recommendations to solve case-study problems effectively; failing to properly define core problems could lead to ineffective solutions or unexpected repercussions.

Case study analysis involves conducting an in-depth examination of a real-life situation, often used in business, social sciences and other fields to gain better insight into a specific issue or situation. Its aim is to create new understanding, illustrate theories or test hypotheses.

Case study scenarios often feature problems of various forms and severity that range in impact, severity and relative importance to an organization. They can manifest in its decision-making, operational or cultural structures or manifest as demands and claims from external stakeholders.

Once the core issues have been identified, it’s important to explore alternative solutions. This step should include an evaluation of strengths and weaknesses, risks and their impact on long-term and short-term goals as well as whether these solutions could create any additional issues. Be prepared for discussion regarding any unintended ramifications such as new issues arising as a result. If there’s original data that won’t fit with the main body of your paper’s text then consider including it in an appendix section instead.

Step two of a case study involves identifying possible solutions that could alleviate the symptomatic conditions impacting an organizational setting. This can be accomplished by analyzing alternatives using criteria set forth in problem analysis section, then comparing and contrasting their respective strengths and weaknesses as solutions or courses of action. It may be beneficial to use anecdotal evidence from personal experience or other sources for additional input.

Once you have reviewed all available options, it is necessary to propose specific courses of action and justify why these are the optimal solutions. This section should combine with your alternative solutions section and should provide a thorough account of how you would implement your recommendations based on course readings, class discussions and research findings; introspectively consider their relationship with course content/reading assignments/practical case study scenario(s).

After reviewing the main problems and solutions presented in your case study scenario, it’s important to come up with recommendations tailored specifically to your research. Be sure to justify why these suggestions are relevant and practical according to what you learned through analysis.

Recommendations must reflect what you’ve learned through analysis and be implementable within the case study context. Furthermore, it is crucial that you consider their implications on issues like equity and inclusion when making recommendations.

Our professional case study writing service features an experienced team of writers from academic and industry backgrounds. Their collective expertise allows them to produce high-quality and insightful case studies across a range of subjects and industries, conducting in-depth research and data collection to ensure accurate representation. Once collected data has been analyzed and insights extracted, the final case study will address your research objectives with ease.

LOOK FOR A FREE CASE STUDY SOLUTION

• Boston University Libraries

Business Case Studies

Open access cases.

• Getting Started
• Harvard Business School Cases
• Diverse Business Cases
• Databases with Cases
• Journals with Cases
• Books with Cases
• Case Analysis
• Case Interviews
• Case Method (Teaching)
• Writing Case Studies
• Citing Business Sources

A number of universities and organizations provide access to free business case studies.  Below are some of the best known sources.

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• Last Updated: Apr 25, 2024 10:02 AM
• URL: https://library.bu.edu/business-case-studies

Business Case Studies

Case studies are written by professors at HBS and at renowned business programs worldwide and offer slices of business life, focusing on actual problems and decisions companies face.

Google's Project Oxygen: Do Managers Matter?

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management...

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

Bang Si-Hyuk ('Hitman Bang') is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a 'K-pop' band that has found unparalleled success around the globe-a remarkable feat given that most of their songs are in...

Cirque du Soleil

Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500...

GE's Two-Decade Transformation: Jack Welch's Leadership

GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business...

Pinckney Street

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Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

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5 keys to solving the right problems in your business.

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Two multi-ethnic workers working in a plastics factory, standing on the factory floor, looking at ... [+] the control panel of one of the machines. The African-American man is pointing to the panel. His coworker, an Hispanic woman, is holding a digital tablet.

There is no doubt that today’s business challenges are more complex and global than ever, but I still see my peers and business leaders using the same strategies that worked for them years ago. Aspiring new business owners often sink millions into innovations and marketing plans that never get off the ground, and overlook simple details that cost them time, energy, and success.

For example, many businesses are currently struggling with getting their employees back to the office for work, to improve business productivity, accountability, and customer satisfaction. In fact, this challenge clearly has personal team considerations, as well as business implications. Many people prefer the flexibility and comfort of working from home, outweighing results and growth.

I’m not sure if the real problem here is business process or people management, or both, but there is certainly much room for error on both sides. As a consultant, I found some good strategies for not solving the wrong problem in a recent book, “ Solve the Real Problem ,” by Roger L. Firestien, PhD., from Buffalo State University, Innovation Resources, and other roles.

He has real credentials in academia, as well as problem-solving and innovation experiences with many businesses around the world. He offers some key recommendations that I also espouse for how to zero in on the root challenge and not waste large amounts of time and money you cannot afford:

1. Creative questions are key to problem definition. Focus on chains of fact-finding questions and judgement or decision questions to bring out solution ideas. In all cases, defer judgment and avoid excuses like “I don’t have time.” One good question can generate whole new fields of inquiry and can prompt changes in entrenched thinking.

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Creative questions are also useful for exploring new business ideas. Just remember that solving customer problems is the challenge here, rather than internal problems. The process and the results are the same – starting with creative questions to find the real opportunity.

2. Adopt a more effective problem-solving mindset. Analyze your habitual approach to problem solving and be prepared to challenge your own assumptions. Avoid settling for symptoms as the problem or jumping to conclusions based on poor information or your own biases. Sometimes we get in our own way and end up working on the wrong thing.

This strategy also applies to new opportunities for customer growth as well as organizational problems. I still see too many technologists whose mindset is focused on the beauty of their innovation, rather than the problem it solves for customers.

3. Don’t trust or act on your first impression. We all make wrong judgments on first impressions, especially with recurring problems or with people who are of a different nationality, race, and ethnicity. First impressions are usually wrong, especially if they are made in an emotional environment, under time constraints, or with too little information.

4. Get an outside perspective with no agenda. The best way to get an outside perspective is to tap into people who run in circles different from your own. Look for “creative catalysts” who can provide a fresh perspective on the problem and potential solutions. Beware of experts in the relevant technology who may have their own biases.

5. Look for the bigger picture, not minutiae. Make sure that you don’t become unable to see the “forest for the trees” by looking only at a few details of the problem. Consciously step back and take a broader view of the challenge ahead. This approach also builds alignment with related perspectives and issues, and results in better long-term solutions.

In the real world, my experience is that none of these strategies will work without conscientious business leadership, committed team members, a positive business model, and a viable customer opportunity. Your team also needs the creativity skills and training to properly diagnose problems and challenges, generate solutions, and put these solutions into action.

I encourage all of you to recognize that every business in today’s world will encounter challenges and world-class problems. Thus it behooves all of us to continuously update our business problem-solving strategies, support a culture of innovation, and keep moving forward in your quest to make the world a better place, and enjoy the journey to get there.

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