fried chicken business plan sample

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning Services
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Fried Chicken Shop Business Plan

AUG.29, 2023

What Is a Fried Chicken Restaurant Business Plan?

Across many cultures, fried chicken is quite popular. Stepping into the world of a successful chicken shop requires some smart planning. That’s where a well-crafted fried chicken restaurant business plan comes into play. 

A solid business plan, like the food delivery service business plan , should clearly define your ideal customers and highlight what makes your business uniquely appealing compared to competitors.

But that’s not all – with this plan, you can lay out your financial predictions to catch the eye of potential investors and lenders. So, if you’re aiming to create a thriving chicken hotspot, a rock-solid business plan is your secret ingredient.

Why Do You Need a Fried Chicken Store Business Plan?

A solid fried chicken shop business plan is critical for several reasons:

• Defines your vision, mission, and goals for the chicken shop.
• Analyzes your target market and customer needs.
• Evaluates competitors and your positioning.
• Plans efficient operations and resource allocation.
• Mitigates risks and challenges.
• Attracts investors by demonstrating viability and profitability.
• Secures funding with financial projections and assumptions.

In short, a strong business plan is key to launching and running a successful chicken shop.

How To Write a Fried Chicken Fast Food Restaurant Business Plan?

Writing a solid chicken shop business plan from scratch is extremely challenging, especially if you’re a beginner entrepreneur. Doing thorough industry research, defining your strategy, and creating detailed financial projections require significant time and business expertise.

Trying to put together all these complex components into a coherent plan can be overwhelming. This is why it’s highly recommended to use a fried chicken business plan example , template or sample.

Templates and samples provide structure, content examples and important questions to guide you. They save you time and effort while ensuring you cover all key sections properly. If you need more hands-on help, hiring franchise business plan consultants is a wise decision. They have the experience to craft a customized plan that secures funding and sets your chicken shop up for success.

Fried Chicken Shop Business Plan Sample

Here are the key elements that every fried chicken business plan should cover explained using a business template of Fried Chicken Express:

1. Executive Summary

Fried Chicken Express is a modern fast casual restaurant focused on serving fresh, crispy fried chicken and sides at reasonable prices. Our mission? To be the go-to spot for high-quality fried chicken in the neighborhood.

On the menu: wings, tenders, nuggets, sandwiches, wraps, salads, sides, sauces, drinks and desserts. We use premium ingredients and time-tested recipes to craft each item. The food comes packaged in eco-friendly containers to keep it tasting great.

Our target customer? Folks looking for a quick, satisfying chicken fix. We aim to appeal to young professionals, students and families who live or work nearby. Out-of-town visitors are also welcome. We offer value, quality, variety, convenience and rewards to bring customers back.

As highlighted in our feasibility study for restaurant , the fried chicken market is highly competitive with major brands like KFC, Popeyes. and Chick-fil-A. But we have some key advantages:

• Our fresh, crispy chicken at affordable prices
• Prime location with lots of foot traffic
• Modern, inviting store
• Friendly, efficient staff
• Savvy social media and word-of-mouth marketing

We need $200,000 to get up and running. This covers costs like leasing, renovations, equipment, inventory, staff, licenses and marketing. We expect to break even within 12 months and earn $50,000 profit in year one. Steady 15% annual growth is projected over the next five years.

Fried Chicken Express has big potential. For investors interested in supporting a promising new food venture, this is an opportunity with excellent returns. We aim to become the top local fried chicken brand with your partnership.

2. Company Analysis

At Fried Chicken Express, our mission is simple: serve fresh, crispy, craveable fried chicken in a clean and comfortable setting with friendly service. We aim to satisfy our customers’ fried chicken cravings with high-quality food, convenience and a positive experience every visit. Our goal is to create happy and loyal customers who feel appreciated.

3. Structure and Background

Fried Chicken Express is a sole proprietorship owned by Alan E. Greenberg, an experienced entrepreneur and chef. With over 10 years in the restaurant industry, Alan has developed extensive expertise in food preparation, menu development, kitchen management and marketing.

Noticing a lack of affordable yet delicious fried chicken options locally, Alan decided to leverage his passion for fried chicken and start Fried Chicken Express. Located at 1364 Cameron Road in Buffalo, NY, the 1,000 square foot restaurant can seat 40 guests in a modern, inviting dining space.

Fried Chicken Express is open daily from 10am-10pm and staffed by Alan as owner/manager along with 2 chefs, 4 servers, 2 cashiers and a cleaner. Alan personally trains staff to uphold the restaurant’s standards for fresh, hand-breaded fried chicken cooked to crispy perfection.

4. Market (industry) Analysis

Valued at $759.9 billion globally in 2022, the fast food market is forecast to grow steadily at 4.9% CAGR through 2028 (Source – Expert Market Research ). Key factors driving the growth of the fast food industry include:

• High demand for convenient meal options from time-pressed consumers
• Proliferation of fast food outlets across locations and channels
• Menu innovation and diversification catering to diverse tastes
• Rising online ordering, delivery and drive-thru for added convenience
• Growing preference for fresh, high-quality options among health-conscious diners

The take-out fried chicken market is projected to grow from $6.85 billion in 2023 to $10.52 billion by 2032, a 5.5% CAGR (Source – Market Research Future ). Key factors driving the growth of the fried chicken industry include:

• Chicken’s widespread popularity as an affordable, versatile protein source
• Abundant, low-cost chicken supply in the U.S.
• Diverse flavors and preparations meeting various consumer preferences
• Strong brand recognition and loyalty for established chains
• Rising demand for fresh, high-quality customized chicken products

With chicken a staple ingredient and product innovation aligned to changing consumer tastes, the outlook for fried chicken remains positive. Established brands enjoy an advantage, but there are opportunities for new entrants focused on quality, flavorful fare.

5. Competitor Analysis

Fried Chicken Express faces fierce competition in New York from major chains and local restaurants offering their own styles of fried chicken. The top competitors are:

1. Chick-fil-A

• Largest U.S. fried chicken chain with over 2,600 locations nationally
• 23 NYC locations, including 12 in Manhattan

Signature Menu Offering

• Breaded chicken sandwich: boneless breast, pickles, buttered bun

Product Range

• Expansive: nuggets, strips, salads, wraps, sides, sauces
• Varieties: grilled, spicy, deluxe
• Strong brand image and loyal customer base
• Wide product selection
• Consistent food quality
• Excellent customer service
• High prices compared to competitors
• Limited customization options
• Conservative corporate values
• Closed on Sundays

Competitive Position

• Major player in NYC’s fried chicken market
• Quality and service hard for new entrants to rival
• Widespread locations and devoted fans pose significant challenge
• Second largest U.S. fried chicken chain with over 4,000 locations
• 64 NYC locations including 25 in Manhattan
• Original Recipe chicken made with 11 secret herbs and spices
• Buckets, meals, sandwiches, wraps, bowls, salads, sides
• Flavors: Original Recipe, Extra Crispy, Grilled
• Strong global brand recognition
• Large existing customer base
• Diverse menu and low prices
• Innovative marketing campaigns
• Perceptions of poor food quality
• Unhealthy product image
• Lack of differentiation from competitors
• Social and environmental issues
• Major national player with significant NYC presence
• Brand awareness helps attract customers
• But food quality concerns persist
• Third largest U.S. fried chicken chain with over 3,000 locations
• 42 NYC locations including 14 in Manhattan
• Kanto-style fried chicken marinated in Cajun spices
• Fried chicken pieces, tenders, nuggets, sandwiches, wraps, bowls, salads, sides
• Flavors: Mild, Spicy, Blackened, Cajun Sparkle
• Unique New Orleans-inspired flavor profile
• Loyal customer base
• Broad menu and good value
• Relatively high prices
• Inconsistent customer service
• Supply chain challenges
• Established brand with significant NYC presence
• Louisiana-style chicken attracts fans
• But operational issues like service inconsistencies need improvement

4. Local NY Fried Chicken Restaurants

• Long standing local eateries like Sylvia’s, Pies ‘n’ Thighs, Charles’ Country Pan Fried Chicken, Peaches HotHouse
• Each has 1-3 locations, concentrated in specific neighborhoods
• Varying fried chicken styles: Southern, Nashville, Brooklyn, Harlem
• Secret recipes, niche flavors
• Cult followings of loyal neighborhood customers
• Lower prices than chains
• Customization and authenticity
• Small scale limits brand awareness
• Inconsistent quality control
• Limited marketing budgets
• Beloved community staples with devoted fans
• But small size and operational challenges limit competitiveness

To stand out, Fried Chicken Express must leverage quality, service and local brand-building with menu innovation and competitive pricing. Strong positioning is key against deep-pocketed chains and entrenched neighborhood favorites.

6. Products

Fried Chicken Express offers delicious fried chicken in a variety of styles to satisfy all cravings. Our core products:

• Wings – Crispy fried chicken wings in 4 flavors: Original, Spicy, Sweet, and Tangy. Sold in 6, 12 or 18 piece packs.
• Tenders – Juicy fried chicken breast strips in 2 flavors: Classic and Cheesy. Sold in 4 or 8 piece packs.
• Nuggets – Crunchy bite-sized fried chicken nuggets in Original and BBQ flavors. Sold in 10 or 20 piece packs.
• Sandwiches – Fried chicken filet sandwiches available in Regular and Deluxe styles. Served on bread or a sesame bun with fresh toppings. Sold individually or as combos.

We round out the meal with classic sides like fries and coleslaw, dipping sauces, cold drinks, and sweet treats. Our chicken starts with premium ingredients for maximum freshness and flavor. We use secret recipes and fry each order to order for the perfect crunch. Eco-friendly packaging seals in taste.

7. Sales and Marketing Plan

Sales Objectives

• Generate $1 million in revenue in the upcoming years
• Serve at least 100,000 customers, with $10 average order value
• Achieve 80%+ customer retention rate
• Gain 5%+ market share in NYC fried chicken segment

Marketing Objectives

• Build strong brand awareness and image in NYC
• Attract 50,000+ potential customers through marketing
• Convert 20% of potential to actual customers
• Create loyal customer base via quality, service, value

Sales Strategies

• Offer diverse chicken menu for all tastes and occasions
• Deliver fresh, delicious, high-quality fried chicken
• Price competitively to offer value for money
• Provide fast, friendly service
• Allow customization of flavors, sizes, combinations
• Use POS system to capture order details and payments

Marketing Strategies

• Develop distinctive brand logo, slogan, visual identity
• Launch user-friendly website, social media, online ordering
• Advertise on SEO, social, email, flyers, radio, local events
• Offer discounts, loyalty programs, referrals
• Solicit and utilize customer feedback and testimonials

In summary, our sales and marketing strategies will focus on product quality, affordable pricing, excellent service and multi-channel promotions to achieve revenue, customer and market share goals in New York City.

8. Operational Plan

• Ensure efficiency, quality, safety, and legal compliance
• Use metrics like productivity, customer satisfaction, health inspections, and license compliance to track performance
• Purchasing – Buy high-quality ingredients, supplies, and equipment from reliable suppliers and vendors
• Inventory – Store, manage, and control items using secure storage, inventory system, and FIFO method
• Production – Prepare, cook, and package chicken products according to recipes
• Delivery – Transport and distribute products to customers via delivery vehicles or services
• Service – Take orders, serve food, collect payments, and provide customer service
• Maintenance – Clean, repair, and upgrade store, kitchen, and equipment
• Staff – Owner, managers, chefs, servers, cashiers, cleaner
• Equipment – Fryers, ovens, grills, utensils, appliances, furnishings
• Inventory – Chicken, ingredients, packaging, sides, sauces, drinks, desserts
• Quality control – Use high-quality ingredients, standard recipes, testing
• Health/Safety – Follow regulations, train staff, maintain hygiene
• Legal/Compliance – Acquire licenses, comply with laws and regulations

In summary, our operational plan utilizes best practices across purchasing, production, service, and maintenance to achieve objectives for quality, efficiency, safety, and legal compliance.

9. Management Team

Alan E. Greenberg – Owner & Manager

• 10+ years experience in food industry as entrepreneur and chef
• Led restaurants, catering services, and food trucks
• Expertise in food preparation, menu development, kitchen management, customer service, marketing
• Oversees company’s overall direction, strategy, and operations
• Leads financial planning and analysis

Glenn A. Gonzalez – Chief Chef

• 8+ years experience as chef and fried chicken specialist
• Worked at KFC, Popeyes, Chick-fil-A
• Expertise in fried chicken recipes, techniques, and flavors
• Oversees production, quality control, and product innovation
• Trains and supervises other chefs

Dorothy B. Flores – Head Server

• 6+ years experience as server and cashier
• Worked at McDonald’s, Domino’s, Pizza Hut
• Expertise in customer service, order taking, payment processing, delivery
• Manages customer satisfaction, service, and loyalty
• Trains and supervises servers and cashiers

Ronald E. Carson – Marketing Manager

• 4+ years experience in food marketing and social media
• Worked for caterers, food trucks, online food platforms
• Expertise in marketing strategy, promotion, advertising, online presence
• Leads sales, marketing, and branding efforts
• Manages website, social media, online ordering

Our experienced management team works collaboratively to execute our business plan. Their specialized expertise across operations, production, service, and marketing gives Fried Chicken Express strong leadership.

10. Projection and Financial Planning

Key Financial Statements

• Income Statement: Shows revenue, expenses, and profit over time. Indicates if business is profitable.
• Cash Flow Statement: Shows cash inflows, outflows, and balance over time. Indicates cash availability.
• Balance Sheet: Shows assets, liabilities, and equity at a point in time. Indicates financial position.

Additional Analysis

• Break-Even Analysis: Shows fixed costs, contribution margin, and break-even point. Indicates sales needed to cover costs.
• Sensitivity Analysis: Shows best case, worst case, and expected scenarios based on assumptions. Indicates impact of uncertainties.
• ROI Analysis: Shows initial investment, net profit, and ROI ratio. Indicates return expected on investment.

The projections will help guide business decisions and provide benchmarks for performance. Continuous monitoring and updating of the projections will be key as actual results unfold.

The following are the projections and financial planning for our restaurant business plan sample based on the assumptions and estimates that we have made earlier:

OGSCapital: Your Business Plan Experts

At OGSCapital, we create winning business plans to launch and fund your business idea. Our experienced consultants are dedicated to helping you turn your dreams into reality.

With over 15 years experience across 42 industries, we’ve helped over 5,000 clients secure $2.7 billion in funding to achieve their goals. Our expertise has been featured in Forbes, Entrepreneur, Business Insider and more.

We deliver customized business plans that check every box to impress potential investors and partners. Here’s how we ensure your success:

• Thorough market research using globally recognized data sources
• Realistic financial projections following industry best practices
• Creative marketing strategy to build your brand and attract customers
• Efficient operations plan to optimize quality and productivity
• Funding assistance through persuasive proposals and pitch decks

You get a business plan tailored to your unique concept, needs and goals. We don’t use templates or cookie-cutter solutions. For example, check out our food truck start up business plan . Our customized approach, stellar research, sharp analysis and professional presentation make your plan stand out.

Let the experts at OGSCapital turn your chicken shop dreams into reality with a winning business plan. Contact us today to get started and set your business up for success!

All tables in PDF

Frequently Asked Questions

Q. Is the fried chicken business profitable?

The fried chicken business can be profitable if you have a good product, location, marketing, and management. The profit margin for a fried chicken business can range from 40% to 50%, depending on the cost of chicken, labor, selling price, and other expenses.

Q. How can I promote my fried chicken business?

Blend online marketing like SEO, social ads, and a branded website with traditional tactics like flyers, radio, and events plus offers like coupons and loyalty programs to attract and retain customers while soliciting feedback to improve.

Q. How much does it cost to open a chicken shop?

The cost of opening a chicken shop depends on various factors, such as the size, location, equipment, supplies, licenses, permits, staff, etc. The median cost to open a restaurant is around $275,000. However, this may vary depending on the type of restaurant and the market conditions.

Q. How much does it cost to open a fried chicken shop in the UK?

To open a fried chicken shop in the UK, expect to spend £50,000 to £100,000. This covers the franchise fee, rent, equipment, licenses, staff wages, and other startup costs. The exact amount depends on factors like location, shop size, and employees.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

Sample Fried Chicken Restaurant Business Plan

Do you need help starting a fried chicken cafe? If YES, here is a sample fried chicken restaurant BUSINESS PLAN SAMPLE.

Among the most important things needed to start a fried chicken restaurant is your business plan.

Because it is your plan, you need to pay close attention to this vital and indispensable part of your business. This sample will help you set the ball rolling.

FRIED CHICKEN BUSINESS PLAN SAMPLE

• Writing a Business Plan

The plan is the working document of your fried chicken business. Doing justice to the business plan and sticking with everything found within the document will result in a well-run business. The contents of the plan should reflect the realities of your business. You may want to seek the help of professionals in writing a good restaurant business plan or doing it yourself if you possess the skills of writing one yourself.

• Funding the Business

Funding is the lifeline of any business venture. On how to start a fried chicken restaurant , money is part and parcel of the requirements. This may be gotten either through loan, or savings. Whatever, the case, funding is needed to realize your dream. It is necessary to have a rough estimate of how much you need before working towards meeting the financial target.

• Location Counts

By now, you should have heard that location is vital for any physical business. This applies to a fried chicken restaurant. Important questions must be asked before selecting a location. Some of these include “who are my target customers?” and “how can I weave my business around their daily schedules?”

Locations with a high volume of foot/pedestrian traffic are most suited for the location of a fried chicken restaurant.

Some of these areas include sports arenas/centres, beaches, shopping malls, central business districts among several others.

During the selection of a choice location for your business, it is important to be on the lookout for other chicken restaurants around who may likely be your competitors. The more they are, the stiffer the competition and vice versa.

• Renting or Buying a Business Outlet

After selecting the right location to set up shop, the next thing to do is to get a shop or business premises. By getting, I mean renting or buying one. When choosing the buildings to rent or buy, consider a building that will be easily accessible/friendly to customers.

If you are lucky, you may get the perfect business outlet that does not require additional remodelling.

• Obtaining a Permit or License

For consumable products such as chicken, it is important to obtain a health certification such as a permit or license. Such can be obtained from relevant health authorities vested with the responsibility of giving out these permits or licenses to operate.

Before giving out these licensing, there are certain requirements set forth by the issuing body to which your business must meet. You should endeavour to know what is needed and try to meet these requirements.

• Setting up a Shop

An important consideration to make on how to start a fried chicken restaurant is to employ or hire your staff of which chefs are an important part of. These should be hired before your opening date. This is to help in streamlining their activities with the targets and goals of the business. Equipment are also an important consideration to make.

The expenses incurred on equipment can be quite substantial.

• Source of Supply

When starting a business, an important consideration to make is how to get a constant source of supply of raw materials, in this case, getting a constant supply of raw chicken. A fried chicken business is no exception as you will need to either have a poultry farm where you get your chicken supply from, or depend on other farms for chicken products. Your business will only be viable if your source of raw chicken is confirmed to be capable of continuously supplying.

To make this possible, it is advised that you take your time to visit your prospective supplier’s facilities to ensure that what is obtainable on ground can sustain supply to your business.

• Advertising Your Business

For those with limited knowledge on how to start a fried chicken wings restaurant business , marketing is important. By advertising your business, you are creating an increased awareness on the presence of your business and the services and products you produce and provide. There are several tools which have proven very effective in advertising. It will be of immense help to your business if you use these marketing tools effectively.

Some of the most effective ways of advertising include building a website for your products and services, thus taking advantage of the power of the internet to reach a vast number of potential clients. Others include the placement of paid adverts in either print or electronic media as well as taking advantage of word of mouth marketing which still proves to be effective.

There are guidelines and procedures that give the right direction on starting a fried chicken restaurant. The steps provided above are some of the most effective ways of starting a fried chicken restaurant without having to troubleshoot some ideas which are/may be untested. By following the above steps, you will have the much desired success you crave for in your fried chicken restaurant.

FRIED CHICKEN BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a fried chicken shop.

The different sections of this plan require you to conduct a thorough feasibility study. Without a good feasibility study, you will be setting yourself up for failure.

However, you can avoid this by reading to the end and obtaining a general direction to take for your new business.

• Executive Summary

Crunchy Chicken LLC is a registered fast food restaurant that specializes in the creation of tasty chicken menus. We are driven by excellence and the determination to surpass the expectations of our clients.

We are located in the busiest part of Atlanta Georgia. This is strategic to our business as we are highly visible and operate in an area that has a lot of foot traffic.

Our business is open 7 days a week with an option for online orders. Some of our products include rice and chicken, chicken kickers with sauce, chicken stuffed cheesy bread, chicken wings, chicken and chips, 6 piece original bucket meal, chicken bowl and more.

• Our Products

We offer a rich variety of specially prepared chicken products. These consist of chicken wings, chicken and chips; chicken kickers with sauce, chicken stuffed cheesy bread, 6 piece original bucket meal, chicken bowl and rice and chicken. Others are hot wings, chicken meal, tenders combo and popcorn chicken.

These are specially prepared using our signature spices and ingredients and served with a selection of drinks and beverages.

As an expansion driven business, being among the top 10 fried chicken brands in America is of utmost importance to us. Our expansion drive will be hinged on franchising. Motion has been set in place to commence franchising in the nearest future.

• Our Mission

We are determined to provide tasty fried chicken products to our customers. These will be prepared under the most hygienic conditions. Within two years of starting business, we seek to open 12 more outlets which will be built upon in the coming years. Our specially prepared products, coupled with excellent customer service will be our major selling point.

• SWOT Analysis

To run our fried chicken restaurant business effectively, we needed to have a better understanding of our level of preparation. An analysis that focused on our strengths, weaknesses, opportunities and threats was conducted. The following are findings obtained.

Our location counts for much. Our business is located within Atlanta’s Central Business District. Apart from this, we have an online presence. This means our customers can easily place their orders online. Our dedicated teams on wheels are immediately dispatched to make deliveries.

In addition to these, our customer service is top-notch. Customers have a pleasant experience they will want to relive.

Our size counts against us. This limits our reach in the short term. Also, we are financially limited when compared with established brands. However, this will not be a permanent feature as we intend to grow. Our growth will depend on successes recorded in our current operations.

• Opportunities

Feasibility studies conducted reveal tremendous potentials for growth. This will be driven by our commitment as well as how well we exploit our current location. By having a better understanding of our clients, we will be able to serve them better.

An economic recession does not happen always. However when it does, it negatively affects disposable incomes. This is a negative situation most businesses will wish to avoid. Under certain situations, the chance of it happening is inevitable. This poses as a threat to our fried chicken restaurant business.

• Target Market

Apart from vegans, fried chicken is loved among many. There is a huge market for our products. In view of this, our target market covers, schools, families, event planners, corporate bodies, sports men and women, tourists, and the young and old. Our doors are open to everyone and we will be selling our specially prepared products to all!

• Sales Projection

We have clearly identified a huge opportunity for growth. This is made even more possible by the choice of our location. An analysis of sales using industry trends and behavior has been taken into consideration. With results obtained, the next three years will see significant growth as shown by the chart below;

• First Financial Year $250,000.00
• Second Financial Year $590,000.00
• Third Financial Year $900,000.00
• Competitive Advantage

As a small business determined to be competitive, our location is a great asset to us. We have also put measures in place to ensure friendly work environments. To give our customers the best, we need to ensure our employees are treated right. We have created a family-like environment where the employees are treated with respect and the vision and mission of our business fully understood by all.

Through the commitment of everyone on board, we are making sure everyone is driven by a singular passion to grow our business into a formidable brand.

• Publicity and Advert Strategies

This is vital to achieving our set goals. We have adopted several strategies that include the promotion of our business on social media platforms such as Facebook and Twitter. Also, we plan on having periodic road shows, distribution of handbills, running a loyalty and referral program.

Other marketing strategies include the mounting of billboards at strategic locations as well as sponsored ads on electronic and print media.

This fried chicken restaurant business plan sample has highlighted some basic points. Using this as a guide or sample, you are able put together a plan that will go a long way in helping you achieve your objectives as an entrepreneur.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

how to start a fried chicken business

Introduction.

The fried chicken industry has long been a staple in the food business, attracting millions of customers worldwide with its deliciously crispy and flavorful offerings. If you have a passion for cooking and an entrepreneurial spirit, starting your own fried chicken business can be an exciting and rewarding venture. However, embarking on this journey requires careful planning, preparation, and understanding of the industry’s dynamics.

Overview of the Fried Chicken Industry

The fried chicken industry is a thriving sector within the broader food industry, with a global market value projected to reach billions of dollars in the coming years. Fried chicken has become a beloved comfort food, enjoyed by people of all ages and backgrounds. From fast-food chains and casual dining restaurants to food trucks and pop-up stalls, fried chicken establishments cater to a wide range of customers, offering various styles, flavors, and accompaniments.

Why Start a Fried Chicken Business?

Starting a fried chicken business offers numerous advantages and opportunities for aspiring entrepreneurs. Firstly, the demand for fried chicken remains consistently high, making it a lucrative and resilient business venture. Additionally, the industry allows for creative freedom, as you can experiment with different recipes, flavors, and cooking techniques to develop a unique selling point. Moreover, the potential for growth and expansion is vast, with opportunities to diversify your menu, explore new locations, and even franchise your brand.

Key Factors for Success in the Fried Chicken Business

While the idea of running a fried chicken business may be enticing, it is essential to understand the critical factors that contribute to success in this competitive industry. One of the key factors is maintaining high-quality food consistently. Customers expect crispy and flavorful chicken that keeps them coming back for more. Another vital aspect is providing excellent customer service, creating a positive and memorable experience for every patron. Additionally, effective marketing strategies, efficient operations, and staying up-to-date with industry trends are crucial elements that can drive your business towards success.

Legal and Regulatory Considerations

Before diving into the world of fried chicken entrepreneurship, it is important to familiarize yourself with the legal and regulatory requirements specific to the food industry. Different countries and regions have varying regulations governing food establishments, including licensing, permits, health and safety standards, and food handling practices. It is crucial to thoroughly research and comply with these regulations to ensure the smooth operation of your business and maintain the trust and satisfaction of your customers.

Market Analysis and Competition Research

Conducting a comprehensive market analysis and competition research is paramount to understanding the landscape in which your fried chicken business will operate. Analyzing market trends, consumer preferences, and local demographics will help you identify your target market and tailor your offerings accordingly. Furthermore, studying your competition will provide valuable insights into their strengths, weaknesses, and unique selling points, allowing you to differentiate your business and develop strategies to attract and retain customers.

Now that we have explored the overview of the fried chicken industry, the reasons to start a fried chicken business, the key factors for success, legal considerations, and the importance of market analysis and competition research, we can delve into the planning and preparation phase of establishing your own fried chicken business.

Section 0: Getting Started

Starting a fried chicken business requires careful planning and preparation to set a solid foundation for success. This section will guide you through the initial steps and considerations you need to take before diving into the world of crispy, mouthwatering fried chicken.

Defining Your Business Concept and Target Market

The first step in starting any business is to define your concept and identify your target market. Consider what sets your fried chicken business apart from the competition. Are you focusing on a specific regional style of fried chicken, or do you plan to offer a unique twist on traditional recipes? Understanding your concept will help you create a brand identity and attract your ideal customers.

To identify your target market, conduct market research to gain insights into the demographics, preferences, and behaviors of potential customers. Analyze the local area where you plan to establish your business, taking into account factors such as population density, income levels, and existing competitors. This information will help you tailor your offerings and marketing strategies to appeal to your target audience effectively.

Conducting a Feasibility Study

Before investing significant time and resources into your fried chicken business, it is crucial to conduct a feasibility study. This study will assess the viability of your business idea and help you make informed decisions based on market demand, competition, and financial projections.

A comprehensive feasibility study should include a detailed analysis of the market, including the size, growth potential, and trends of the fried chicken industry. Evaluate the competition, both direct and indirect, to understand the level of saturation and identify gaps or opportunities in the market. Additionally, analyze the costs involved in setting up and operating your business, including equipment, ingredients, labor, rent, utilities, and marketing expenses. This analysis will help you determine the feasibility of your business idea and guide your financial planning.

Creating a Business Plan

A well-thought-out business plan is a roadmap that outlines your goals, strategies, and financial projections for your fried chicken business. It serves as a guide for you and potential investors, providing a comprehensive overview of your business and its potential for success.

Your business plan should include sections such as an executive summary, company overview, market analysis, competitive analysis, marketing and sales strategies, operational plan, organizational structure, and financial projections. Each section should be thoroughly researched and clearly articulated to demonstrate your understanding of the industry and your ability to execute your business concept.

Securing Funding and Financial Considerations

Starting a fried chicken business requires capital to cover various expenses, including equipment, inventory, marketing, and initial operating costs. Assess your financial situation and determine how much funding you need to launch your business successfully.

Explore different funding options, such as personal savings, loans from financial institutions, investments from partners or investors, or government grants. Prepare a detailed financial plan that includes start-up costs, projected revenue, and expenses for at least the first year of operation. This will not only help you secure funding but also provide a clear understanding of your business’s financial feasibility and potential profitability.

Choosing the Right Location

The location of your fried chicken business can greatly impact its success. Consider factors such as foot traffic, visibility, accessibility, parking availability, and proximity to your target market. Look for areas with a high volume of potential customers, such as commercial districts, shopping centers, or near colleges or office complexes.

Evaluate the cost of rent or lease agreements, taking into account your budget and projected revenue. Analyze the local zoning regulations and ensure your business complies with any restrictions or requirements. Additionally, assess the infrastructure of the location, including utilities, ventilation, and waste disposal facilities, as these are essential for the smooth operation of your kitchen.

Obtaining Necessary Permits and Licenses

Compliance with legal and regulatory requirements is essential for the smooth and lawful operation of your fried chicken business. Research the permits and licenses required in your jurisdiction, which may include food handling permits, health department certifications, business licenses, and fire safety inspections. Ensure that you have all the necessary documentation and meet the relevant standards before opening your doors to the public.

By following these initial steps of defining your business concept, conducting a feasibility study, creating a business plan, securing funding, choosing the right location, and obtaining necessary permits and licenses, you will lay a solid foundation for your fried chicken business. Once these crucial aspects are in place, you can move forward to the next phase of setting up your kitchen, sourcing ingredients, and hiring and training staff.

Section 1: Planning and Preparation

Once you have laid the groundwork for your fried chicken business, it’s time to move into the planning and preparation phase. This section will guide you through the essential steps and considerations to ensure a smooth and successful launch of your business.

Building upon the initial concept and target market analysis, it is crucial to further define and refine your business concept. Determine the unique selling points that will set your fried chicken business apart from the competition. Consider factors such as the flavor profile, cooking techniques, menu variety, and any special offerings or promotions that will attract customers.

Additionally, understanding your target market in more depth will help you tailor your menu, branding, and marketing strategies to resonate with your ideal customers. Consider their preferences, dietary restrictions, and cultural influences to create a menu that appeals to a wide range of tastes while still maintaining your brand identity.

While you may have conducted a feasibility study in the initial stages, revisiting and updating it during the planning phase is essential. Analyze the current market trends, consumer demands, and competition to ensure that your business concept and projected financials align with the current landscape.

Consider the potential challenges and risks your business may face, such as changing consumer preferences, fluctuating ingredient costs, or unexpected market disruptions. Anticipating and addressing these challenges in your feasibility study will help you develop contingency plans and mitigate potential risks.

Building upon the initial business plan, it’s time to dive deeper into the specifics of your fried chicken business. Start by outlining your mission statement, vision, and core values, which will guide your decision-making and overall business direction.

Continue with a detailed market analysis, assessing the demand for fried chicken in your target market, the competition’s strengths and weaknesses, and any emerging trends or opportunities. Develop a marketing strategy that outlines how you will promote your business, attract customers, and build brand awareness.

Next, focus on your operational plan, detailing the day-to-day operations of your business, including the kitchen workflow, staffing requirements, and inventory management. Consider factors such as sourcing ingredients, supplier relationships, food safety protocols, and quality control measures.

Within your business plan, it’s essential to develop a comprehensive financial plan that includes revenue projections, expense forecasts, and a break-even analysis. This will help you understand the financial viability of your business and secure the necessary funding.

With a detailed financial plan in place, you can now explore various funding options to support your fried chicken business. Start by assessing your personal finances and determine how much capital you can contribute to the business. This self-investment not only demonstrates your commitment but also increases your credibility when seeking external funding.

Consider approaching banks, credit unions, or other financial institutions to inquire about small business loans. Prepare a strong business case, including your business plan, financial projections, and any collateral you can offer to secure the loan. Alternatively, you may seek investors or partners who are willing to provide capital in exchange for equity or a share of the profits.

In addition to securing funding, it is crucial to establish a robust financial management system. Implement accounting software to track your income and expenses accurately, set up a cash flow management system, and regularly review your financial statements. This will enable you to make informed decisions, identify areas for improvement, and ensure the financial health and sustainability of your business.

Selecting the optimal location for your fried chicken business can significantly impact its success. Consider factors such as visibility, accessibility, foot traffic, parking availability, and proximity to your target market.

If you plan to have a dine-in option, evaluate the space requirements, interior layout, and ambiance that align with your brand and customer preferences. If you are focusing on takeout or delivery, prioritize a location that allows for easy access and efficient order fulfillment.

Research the rental or lease options available in your desired area, weighing the costs against the potential revenue. Negotiate lease terms that accommodate your budget and provide flexibility for future growth or changes.

Before opening your fried chicken business, ensure that you have obtained all the necessary permits and licenses required by your local regulatory authorities. The requirements can vary depending on your location, but typically include food handling permits, health department certifications, business licenses, and fire safety inspections.

Contact your local health department or regulatory agency to understand the specific requirements and guidelines you need to follow. It is essential to maintain compliance with these regulations to protect the well-being of your customers, preserve your reputation, and avoid potential legal issues or fines.

By thoroughly planning and preparing for your fried chicken business, you will set yourself up for success. Defining your business concept and target market, conducting a feasibility study, creating a comprehensive business plan, securing funding, choosing the right location, and obtaining the necessary permits and licenses are crucial steps in the journey. With these foundations in place, you can now move forward with setting up your kitchen, sourcing high-quality ingredients, and hiring and training your staff to deliver exceptional fried chicken to your eager customers.

Section 2: Setting Up Your Fried Chicken Business

Now that you have completed the planning and preparation phase, it’s time to move into the practical aspect of setting up your fried chicken business. This section will guide you through the essential steps and considerations to ensure a smooth and efficient setup process.

Choosing the Right Equipment and Supplies

Selecting the appropriate equipment and supplies is crucial for the success of your fried chicken business. Invest in high-quality equipment that can handle the demands of a commercial kitchen and ensure consistent cooking results. Some key equipment to consider includes fryers, grills, ovens, refrigeration units, food processors, and preparation stations.

When choosing equipment, consider factors such as capacity, energy efficiency, ease of maintenance, and warranty options. Research reputable suppliers and compare prices to ensure you get the best value for your investment. Additionally, stock up on essential supplies such as utensils, cookware, food storage containers, packaging materials, and cleaning supplies to support your daily operations.

Setting Up a Functional Kitchen Layout

Efficient kitchen layout and workflow are crucial for maximizing productivity and minimizing the risk of accidents or errors. Consider the different stages of food preparation, from receiving and storing ingredients to cooking and packaging the final product.

Designate specific workstations for different tasks, such as ingredient preparation, breading, frying, and plating. Ensure that the layout promotes a smooth flow of ingredients and minimizes unnecessary movement. Position equipment strategically to optimize space utilization and create designated areas for food safety practices, such as separate zones for raw and cooked ingredients.

Collaborate with kitchen designers or consultants who specialize in commercial kitchen layouts to ensure your kitchen is designed for optimal functionality and compliance with local health and safety regulations.

Sourcing High-Quality Ingredients

To deliver consistently delicious fried chicken, sourcing high-quality ingredients is essential. Identify reputable suppliers who can provide fresh, high-grade chicken, as well as other ingredients such as flour, spices, oils, and breading mixes. Consider working directly with local farmers or poultry suppliers to ensure the quality and traceability of your chicken.

When selecting suppliers, evaluate their reliability, consistency, and adherence to food safety standards. Build strong relationships with your suppliers to negotiate favorable terms, secure competitive pricing, and ensure a steady supply chain. Regularly assess the quality of ingredients received and make adjustments as necessary to maintain the highest standards of taste and freshness.

Hiring and Training Staff

Building a skilled and dedicated team is crucial for the success of your fried chicken business. Start by identifying the key roles and responsibilities required to run your operation smoothly. This may include kitchen staff, cashiers, servers (if applicable), and managerial positions.

When hiring, look for individuals who are passionate about food, have experience in the foodservice industry, and demonstrate a strong work ethic. Conduct thorough interviews, check references, and consider implementing a trial period to assess their skills and fit within your team.

Invest in comprehensive training programs to ensure consistency in food preparation, cooking techniques, and customer service. Train your staff on hygiene and food safety practices to maintain a clean and safe working environment. Foster a positive and supportive work culture that encourages open communication, continuous learning, and growth opportunities.

Developing a Comprehensive Menu

Your menu is the heart of your fried chicken business, so take the time to develop a comprehensive and enticing selection of offerings. Consider your target market, their preferences, and any regional or cultural influences that can inspire unique flavors or menu items.

Offer a variety of options to cater to different dietary preferences and restrictions, such as gluten-free, vegetarian, or spicy alternatives. Experiment with different marinades, breading styles, and seasonings to create signature dishes that set your fried chicken apart from the competition.

Consider complementing your fried chicken with a range of sides, sauces, and beverages to provide a complete dining experience. Regularly review and update your menu based on customer feedback, seasonal availability of ingredients, and emerging food trends.

Establishing Food Safety Protocols and Standards

Maintaining strict food safety protocols is paramount in the foodservice industry, and your fried chicken business is no exception. Develop and implement comprehensive food safety policies and procedures to protect the health and well-being of your customers, as well as to comply with local regulations.

Train your staff on proper food handling, storage, and preparation techniques. Emphasize the importance of personal hygiene, including handwashing, wearing appropriate protective gear, and minimizing cross-contamination risks. Regularly conduct internal audits and inspections to ensure compliance and identify areas for improvement.

Invest in regular equipment maintenance and cleaning schedules to prevent foodborne illnesses and maintain the longevity of your kitchen equipment. Establish temperature monitoring systems to ensure that food is stored and cooked at safe temperatures.

By paying attention to the details of setting up your fried chicken business, such as choosing the right equipment and supplies, designing a functional kitchen layout, sourcing high-quality ingredients, hiring and training staff, developing a comprehensive menu, and establishing food safety protocols and standards, you are setting yourself up for success. These critical steps will create a solid foundation for your operations and ensure that you can consistently deliver delicious fried chicken to your customers.

Section 3: Marketing and Promotion

After setting up your fried chicken business, it’s time to focus on marketing and promoting your brand to attract customers and build a loyal customer base. This section will explore various strategies and tactics to help you effectively market your business and increase its visibility.

Developing a Strong Brand Identity

A strong brand identity is crucial for standing out in a competitive market. Define your brand’s personality, values, and mission to create a unique identity that resonates with your target audience. Consider elements such as your brand name, logo, color scheme, and overall visual aesthetic.

Craft a compelling brand story that communicates the essence of your fried chicken business. Highlight what sets you apart from the competition, whether it’s your secret family recipe, commitment to using locally sourced ingredients, or a specific cooking technique that creates an unmatched flavor profile.

Consistency is key in establishing your brand identity. Ensure that your brand elements are consistently applied across all touchpoints, including your signage, packaging, website, social media profiles, and marketing materials. This consistency will help customers recognize and remember your brand, fostering a sense of trust and familiarity.

Creating an Effective Marketing Strategy

A well-rounded marketing strategy will help you reach your target market and generate awareness and interest in your fried chicken business. Start by identifying your marketing goals, whether it’s increasing foot traffic, boosting online orders, or expanding your customer base.

Segment your target market based on demographics, preferences, and behaviors to tailor your marketing efforts effectively. This will allow you to create targeted messaging and select the most appropriate marketing channels to reach your desired audience.

Consider a mix of both traditional and digital marketing tactics. Traditional methods may include local print advertisements, radio spots, or even sponsoring community events. Digital marketing avenues include social media marketing, search engine optimization (SEO), pay-per-click advertising, email marketing, and influencer collaborations.

Utilizing Digital Marketing Channels

Digital marketing channels offer cost-effective and highly targeted options to reach your audience. Establish a strong online presence by creating a user-friendly website that showcases your menu, location, contact information, and customer testimonials.

Leverage social media platforms to engage with your audience and build a community around your brand. Regularly post mouthwatering images of your fried chicken, share behind-the-scenes content, and run promotions or contests to encourage user-generated content and word-of-mouth marketing.

Invest in search engine optimization (SEO) to improve your website’s visibility in search engine results. Research relevant keywords and optimize your website’s content, meta tags, and headings accordingly. Consider creating a blog section on your website to share recipes, cooking tips, and stories related to fried chicken, establishing yourself as an authority in the industry.

Implementing Traditional Marketing Tactics

While digital marketing is essential, don’t overlook the power of traditional marketing tactics to reach a wider audience. Advertise in local newspapers, distribute flyers or brochures in high-traffic areas, and partner with local businesses to cross-promote each other.

Consider hosting community events or participating in food festivals to showcase your fried chicken and introduce your brand to a larger audience. Sponsor local sports teams or charitable events to increase brand visibility and demonstrate your commitment to the community.

Word-of-mouth marketing remains a powerful tool for generating buzz and attracting new customers. Provide an exceptional dining experience, encourage customer reviews and referrals, and consider implementing a loyalty program to reward and retain your existing customers.

Building Customer Loyalty and Retention Programs

Fostering customer loyalty is essential for the long-term success of your fried chicken business. Implement customer loyalty programs to reward repeat visits and encourage customer retention. This can include offering discounts, freebies, or exclusive promotions to your loyal customers.

Invest in providing exceptional customer service to create a memorable experience for every customer. Train your staff to be friendly, knowledgeable, and attentive to customer needs. Encourage feedback and actively listen to customer suggestions or concerns to continuously improve your offerings and service.

Regularly communicate with your customer base through email marketing campaigns or SMS notifications. Keep them informed about new menu items, special promotions, or upcoming events. Personalize your communications based on their preferences and purchase history to create a more personalized and engaging experience.

By developing a strong brand identity, creating an effective marketing strategy, utilizing digital and traditional marketing channels, implementing customer loyalty and retention programs, and prioritizing exceptional customer service, you will position your fried chicken business for success. Continuously evaluate and adapt your marketing efforts based on customer feedback and market trends to stay ahead of the competition and maintain a strong presence in the industry.

Section 4: Operations and Management

Once your fried chicken business is up and running, it’s essential to focus on efficient operations and effective management to ensure its long-term success. This section will cover key aspects of running your business smoothly and meeting customer expectations.

Managing Inventory and Supply Chain

Efficient inventory management is crucial to maintain a steady supply of ingredients and minimize waste. Implement an inventory tracking system to monitor ingredient levels and forecast demand accurately. Set par levels for each ingredient to ensure you have enough stock on hand without excess inventory.

Establish relationships with reliable suppliers to ensure a smooth supply chain. Communicate your needs and expectations clearly and regularly review supplier performance. Consider implementing just-in-time inventory management to reduce holding costs and ensure freshness.

Regularly assess your inventory turnover rate and adjust your ordering quantities accordingly. Monitor ingredient quality to maintain the consistency and taste of your fried chicken. Conduct regular inventory audits to identify any discrepancies and address potential issues promptly.

Ensuring Efficient Operations and Workflow

Streamlining your operations and optimizing workflow is essential to maximize productivity and customer satisfaction. Define standardized procedures for each aspect of your operations, from receiving and storing ingredients to cooking, packaging, and serving.

Identify potential bottlenecks in your kitchen and implement strategies to overcome them. Optimize your kitchen layout for efficiency, ensuring that staff can move seamlessly between stations. Train your staff on time management and prioritize tasks based on their urgency and importance.

Utilize technology to automate certain processes and simplify your operations. Invest in a point-of-sale (POS) system to streamline order processing, track sales, and gather valuable data for analysis. Implement kitchen display systems (KDS) to improve communication between the front-of-house and back-of-house staff, reducing errors and wait times.

Regularly evaluate your operations and seek feedback from your staff to identify areas for improvement. Foster a culture of continuous improvement, encouraging staff to propose innovative ideas and solutions to enhance efficiency and customer experience.

Delivering Exceptional Customer Service

Exceptional customer service is fundamental to building a loyal customer base and establishing a positive reputation for your fried chicken business. Train your staff to be friendly, attentive, and responsive to customer needs. Encourage them to go above and beyond to ensure customer satisfaction.

Create a welcoming and comfortable atmosphere in your establishment. Pay attention to the cleanliness and aesthetics of both the dining area and restrooms. Regularly inspect and maintain your facility to provide a pleasant and safe environment for your customers.

Implement strategies to manage customer wait times effectively. Set realistic expectations and communicate estimated wait times clearly. Consider offering pre-ordering options or online ordering platforms to minimize customer wait times during peak hours.

Respond promptly and professionally to customer feedback and complaints. Address any issues or concerns promptly and strive to resolve them to the customer’s satisfaction. Use customer feedback as an opportunity to improve your offerings and processes.

Monitoring and Analyzing Business Performance

Regularly monitoring and analyzing your business performance is essential to make informed decisions and identify areas for improvement. Establish key performance indicators (KPIs) that align with your business goals and track them regularly.

Analyze sales data to identify trends, popular menu items, and peak hours. Use these insights to optimize your menu and pricing strategies. Monitor customer satisfaction through surveys, online reviews, and feedback platforms. Identify patterns or recurring issues and take proactive steps to address them.

Track your financial performance by regularly reviewing your profit and loss statements, balance sheets, and cash flow statements. Compare your actual performance against your projected goals and identify any deviations. Adjust your financial plan and strategies as needed to ensure the long-term financial health of your business.

Utilize technology tools and software to streamline data collection and analysis. Implement data analytics tools to gain deeper insights into your customer base, their preferences, and their purchase patterns. Leverage this information to tailor your marketing efforts and enhance customer experience.

Adapting to Industry Trends and Customer Preferences

The food industry is constantly evolving, with new trends and changing customer preferences. Stay informed about industry trends, emerging flavors, and innovative cooking techniques. Attend industry conferences, participate in workshops, and network with other food entrepreneurs to stay ahead of the curve.

Listen to your customers and adapt your offerings based on their feedback and preferences. Regularly introduce new menu items, seasonal specials, or limited-time promotions to keep your menu exciting and fresh. Experiment with new flavors or fusion concepts to attract adventurous customers.

Stay active on social media platforms and engage with your audience. Monitor online conversations and trends related to fried chicken or the food industry in general. Participate in online discussions and share relevant content to position yourself as a thought leader and keep your brand top of mind.

By effectively managing inventory and supply chain, ensuring efficient operations and workflow, delivering exceptional customer service, monitoring and analyzing business performance, and adapting to industry trends and customer preferences, you will position your fried chicken business for long-term success. Continuously assess and optimize your operations to maintain a competitive edge and exceed customer expectations.

Section 5: Scaling and Expanding Your Fried Chicken Business

Once your fried chicken business is thriving, you may start considering opportunities for growth and expansion. This section will explore strategies and considerations for scaling up your business and exploring new avenues for growth.

Managing Growth and Scaling Strategies

Scaling your fried chicken business requires careful planning and execution to ensure a smooth transition. Assess your current operations, resources, and capacity to determine if you are ready for expansion. Consider factors such as demand, profitability, and the availability of resources, including kitchen space, equipment, and staff.

Develop a growth strategy that aligns with your business goals and market opportunities. This could include opening additional locations, expanding into new markets, or diversifying your offerings. Conduct market research to identify potential locations or target markets that align with your brand and customer base.

Invest in technology and systems that support expansion. Implement centralized management systems that streamline operations across multiple locations. Leverage cloud-based software to manage inventory, sales, and customer data in real-time. This will enable you to maintain control and consistency as you grow.

Ensure that your business processes and standard operating procedures are well-documented and easily replicable. This will facilitate the training and onboarding of new staff as you expand. Focus on staff development and invest in leadership training to ensure that your management team can effectively oversee multiple locations.

Exploring Franchising Opportunities

Franchising can be an effective strategy for expanding your fried chicken business while minimizing the risk and capital investment. Franchising allows you to leverage the entrepreneurial spirit and resources of others to grow your brand.

Before considering franchising, ensure that your business model and operations are well-established and proven. Develop a comprehensive franchise system that includes detailed operations manuals, training programs, and ongoing support for franchisees.

Work with legal and franchise consultants to navigate the legal requirements and develop appropriate franchise agreements. Conduct thorough due diligence on potential franchisees to ensure they align with your brand values and have the necessary resources and experience to operate a successful franchise.

Implement robust franchisee support and communication channels to maintain consistency and ensure that franchisees are properly trained and supported. Regularly evaluate and monitor franchisee performance to ensure brand standards are met and customer satisfaction is maintained.

Diversifying Your Offerings

Diversifying your offerings can be a strategic way to attract new customers and increase revenue streams. Consider expanding your menu to include additional items that complement your fried chicken, such as side dishes, salads, desserts, or beverages.

Explore opportunities for catering services to cater to private events, corporate functions, or parties. Develop catering packages that showcase your fried chicken and other menu items in a format suitable for larger groups.

Consider offering take-home meal kits or frozen fried chicken options for customers who prefer to enjoy your food at home. This can expand your reach beyond your immediate area and cater to customers who may not have the time or inclination to dine out.

Collaborate with other businesses or food trucks for joint promotions or pop-up events. This can help you tap into new customer bases and create exciting experiences that differentiate your brand.

Expanding Your Online Presence

In today’s digital age, expanding your online presence is crucial for reaching a wider audience and driving customer engagement. Enhance your website to facilitate online ordering, reservations, or delivery services. Ensure that your website is mobile-friendly, as an increasing number of customers use their smartphones to search for and order food.

Invest in search engine optimization (SEO) to improve your website’s visibility in search engine results. Research relevant keywords and optimize your website’s content and meta tags accordingly. Regularly update your website with new content, such as blog posts, recipes, or promotions, to keep it fresh and engaging.

Leverage social media platforms to connect with your audience and build a community around your brand. Regularly post enticing food images, behind-the-scenes content, and customer testimonials. Engage with your followers by responding to comments, messages, and reviews. Consider partnering with influencers or running social media contests to increase brand awareness and reach.

Explore online delivery platforms and food aggregator apps to expand your reach and tap into a broader customer base. Partner with these platforms to offer convenient delivery options to customers who prefer to enjoy your fried chicken from the comfort of their homes.

Monitoring Industry Trends and Innovations

Continuously monitoring industry trends and innovations is essential to stay relevant and competitive in the fried chicken business. Attend industry conferences, trade shows, and workshops to stay informed about emerging flavors, cooking techniques, and consumer preferences.

Stay connected with your customers and seek their feedback on new menu items, promotions, or concepts. Conduct surveys or focus groups to gather insights into their evolving preferences and expectations. Use this feedback to adapt your offerings and stay ahead of the competition.

Keep an eye on technological advancements and innovations in the food industry. Explore opportunities to implement automation or robotics in your kitchen to improve efficiency and reduce costs. Stay informed about sustainability practices and consider adopting eco-friendly initiatives to appeal to environmentally conscious customers.

By effectively managing growth and scaling strategies, exploring franchising opportunities, diversifying your offerings, expanding your online presence, and monitoring industry trends and innovations, you can position your fried chicken business for continued growth and success. Continuously assess market opportunities and adapt your strategies to stay ahead of the competition and meet the evolving needs of your customers.

How To Start A Fried Chicken Business (2024) [Plan, Ideas, Steps]

Are you looking to start a fried chicken business and want to be your boss?

Great idea! It is a profitable business opportunity.

Establishing a fried chicken restaurant can be an exciting opportunity, by following the right steps, you can also establish your shop.

Fried Chicken is a favorite dish that has captured the hearts and taste buds of people worldwide; It may be your favorite dish, too.

Many people wish to start their business but don’t know how to set it up. Always ask where to begin; if you are one of them, then worry not; we will discuss everything.

Today, in this post, we will discuss the complete process, including market research, planning, requirements, legal, marketing, staffing, etc.

So keep reading till the end.

What we will discuss in this post:

• Basics of the business
• The process of opening a shop
• Setup plan, steps, and process
• About essential requirements
• Legal and financial planning
• Marketing and sales strategies

Table Of Contents

Fried chicken business introduction

Fried chicken is a popular dish, and it is in demand worldwide; it is a type of poultry food that is deep fried in oil with the addition of various flavors.

A fried chicken business encompasses the entire journey from sourcing and prepping chicken to perfecting the fry, packaging it, and delivering deliciousness to customers.

To start, one should have the proper plan, entrepreneurial skills, and knowledge of preparation methods, ingredients, and marketing strategies to be successful.

Is the fried chicken business profitable?

Yes, starting a fried chicken business is profitable, but it depends on your target market, competition, and demand.

According to a recent report from  Technavio.com , the fried chicken market is expected to expand by USD 1.92 billion and grow at a CAGR of 5.32% from 2021 to 2026.

Nearly 40% of this growth is anticipated to come from the APAC region during the forecast period, making it the region that will contribute the most.

The image shows the trend of the search term “fried chicken” over the last 5 years. The trend shows steady and slow growth over time.

Consider the pros and cons :

• High demand
• Good profit margins
• Versatility Food Item
• Branding potential
• Scalability and growth
• Growing food sector
• Repeat customers
• Low startup cost
• Start from your city
• Intense competition
• Operational challenges
• Staffing and training
• Equipment and maintenance

Analyzing the market growth, pros and cons, makes it easy to understand the profitability.

Fried chicken profit margin:

The profit margin of fried chicken is not similar everywhere; it depends on location, demand, competition, business model, cost of chicken in this area, seasons, and others. Still, you will get a good profit margin.

You can research and explore potential sources to know the profit margin.

How to start a fried chicken business?

Starting a fried chicken shop is not difficult, but you need proper resources, a business plan, business capital, and a brief understanding of market demand and competition.

Understand the target market and potential customer base, and build your successful business.

However, you should choose a high-potential location with more foot traffic.

Here, we covered all the steps in this post.

Decide shop model Write a business plan Find a suitable location Calculate your startup cost Prepare business funds Learn fried chicken preparation Obtain license and permits Promote your shop Partner with food delivery services Create a professional website Hire staff and employees

Follow the given process to set up your venture successfully.

Step 1. Decide on an independent or franchise shop

To establish a successful venture, acquire the necessary information, prepare an effective action plan, and heed experts’ advice.

To start, one needs to set up one’s physical establishment like a restaurant or store; this is an independent shop; another is by taking a franchise to open a shop.

You can also start with other business models; no matter which one you choose, you should always focus on quality and good customer service.

Here are other fried chicken business ideas you can consider.

• Restaurant or shop
• Delivery service
• Catering service
• Franchise resturant model

There is no straightforward answer to this query – “Should I start a franchise or independent shop?” It depends on your planning, budget, goal, location, and other factors.

However, here are some points (pros and cons) you can consider.

Independent fried chicken shop

If you want to establish your brand, consider opening a local shop. While risks are involved, you also have the opportunity to invest in a way that reflects your preferences.

Pros and cons of opening your shop:

• Flexibility in menu and branding.
• Complete control over business decisions.
• Higher profit potential as you retain all earnings.
• Ability to customize operations to the local market.
• Opportunity to build a unique brand and loyal customer base.
• Higher initial investment
• Need to establish brand reputation from scratch.
• Market research, recipe development, and operations setup.
• Limited support compared to a franchise.
• Marketing and advertising

The basic requirement:

• Business plan and funding
• Need licenses and permits
• Location selection and lease/rental
• Good location, where more target customers
• Need to buy equipment and supplies
• Menu development and recipe testing
• Hiring and training staff
• Marketing, promotion, and branding
• All the requirement is your responsibility

Franchise shop

In franchising, they have to open a shop under another established brand name and follow the recipe and quality guidelines given by them.

That is why the company trains you.

Buying a franchise may be the right decision if you are risk-averse and have a significant amount of capital.

Pros and cons of the franchise business model:

• Established brand recognition and customer base.
• Proven business model and operational processes.
• Training and support from the franchisor.
• Access to marketing materials and national/regional advertising.
• Assistance with site selection and lease negotiations.
• Initial franchise fee and ongoing royalty payments.
• Less flexibility in menu and branding decisions.
• Limited control over business operations and policies.
• Potential competition from other franchisees.
• There is less room for customization and local market adaptation.

Basic requirement:

• Research and selection of a suitable franchise.
• Agreement negotiation and signing.
• Payment of franchise fees and royalties.
• Training and compliance with the franchisor’s operational guidelines.
• Location selection and lease/rental agreements.
• Staff hiring and training.
• Marketing and advertising strategies Support.
• Ongoing communication and collaboration with the franchisor.

Best fried chicken franchise:

If you want to start with a franchise business model, consider the given franchise brand as others, depending on your research, budget, and location.

The given information is based on our research, so if you want to access more about every particular brand, visit their official franchise page.

Step 2. Write A fried chicken business plan

Before taking any action, the step is writing a proper plan for your business. We also tell beginners to write a plan, but it can be difficult without knowing the process.

First, know why a business plan is important; a business plan helps to reach goals and objectives. Also provides a road map for making strategies, plans, and other activities.

Focusing on your vision, target, and goal, write down those ideas in a notebook or spreadsheet.

Those outlines help in your business action and are also important for success.

Follow the given steps to create a well-written business plan.

• Write a summary of the business:  Target market, business location, funding, startup cost, marketing plan, team building, etc.
• Create a business description:  Your product type, menu, target, goals, customer service, pricing, etc.
• SWOT analysis:  Conduct a SWOT analysis – strengths, weaknesses, opportunities, and threats.
• Business model:  Decide your business model (online delivery, restaurant, food truck, or catering service).
• Research the market:  Fried chicken trend in your area, research demographically, competition and competitors, etc.
• Products and services:  Description of your fried chicken menu, unique selling proposition, best taste, and quality ingredients.
• Marketing and Sales Strategy:  Prepare to promote your food service through online and offline marketing channels.
• Operational Plan:  You must select a high foot traffic location, require equipment and supplies, find a good supplier, staffing, and other ongoing plans.
• Financing and funding request:  Your expenses, revenue, and profit margin, and try to get funding from different sources to grow your business as a brand.

Step 3. Find a suitable location for your shop

After preparing your business plan, find a good location to open your shop where you can get more potential customers.

Many people face difficulties finding a good location, but Your street and city are the best options for opening a food-based shop.

I hope you are familiar with your city to easily determine whether this place is good before selecting a spot.

From finding the proper city to choosing a spot with good foot traffic, parking area, near a shipping mall, and schools, many factors must be considered.

With careful research and analysis, identify the best location for your business, which will be part of your success.

Below, you can consider the points for choosing an ideal location:

• Choose a place where there are a lot of people.
• Make sure the customer is easy to reach.
• Consider the area’s population and if they would be interested in fried Chicken.
• Find a location with fewer competing fried chicken shops nearby.
• Make sure there is enough parking space nearby.
• Find a visible location where people can easily see your store.
• Ensure enough space for your kitchen and seating (if applicable).
• Choose a place that suits your budget for rent or lease.
• Follow local laws and obtain necessary permits.
• Check if utilities like electricity and water are available.

Step 4. Plan and calculate the startup cost

It would help if you calculated the business’s initial startup cost with ongoing expenses; depending on your operational plan and business size, the expenses can be high or low.

Calculating the expenses is not straightforward for the average startup cost for a fried chicken business.

Such expenses needed:

• A commercial space (rent or purchase)
• Buy kitchen equipment and supplies.
• Furniture, tables, chairs, signage, etc.
• Inventory (Chicken, cooking oil, and spices).
• Licenses and permits

Ongoing expenses:

You must create a budget for ongoing expenses to run a successful fried chicken business.

• Rent or mortgage payments
• Utilities (electricity, gas, water, etc.)
• Inventory (Chicken, cooking oil, spices, etc.)
• Maintenance and repairs

The overall startup cost may be around ($10,000-$20,000) on average.

Purchase equipment and supplies

Next, buy equipment, supplies, and ingredients for making fried chicken.

Find the best supplier in the market to buy fresh Chicken or ingredients, and for buying the equipment, check online stores like Amazon and Alibaba.

Fried chicken restaurant equipment list :

• Commercial deep fryer
• Coolers and freezers

Breading pans

• Cooking utensils: tongs, spatulas, oven, etc.
• Food thermometer
• Storage containers
• Safety equipment
• Cleaning supplies
• Other cooking equipment
• Furniture and table 
• Serving and packaging equipment

Cooking utensils

Fried chicken ingredients :

• Good quality chicken
• Salt and pepper
• Different types of sauce

Research buying all those supplies and equipment from a reputed supplier; you can buy kitchen equipment from online stores (Amazon, eBay, Alibaba, Walmart, and Alliexpress).

A good supplier connection is a must for buying fresh ingredients (chicken), so keep the point in mind.

Step 5. Prepare fried chicken business capital

Significant investment will be required to start, which will have to be prepared in advance to open a shop; the most crucial requirements are:

• Commercial space
• Equipment and supplies
• Inventory cost
• Marketing expenses

Prepare the capital according to the business plan; it depends on how much you want to invest in this startup, your specific goals, and your needs.

Create a detailed list of your startup costs after preparing the finance from different mediums, personal savings, and business loans, and ask your families and friends for help.

Step 6. Learn how to make fried chicken for selling

Making fried Chicken is an easy process; with some simple steps, you can make crispy Chicken using some ingredients and pieces of Chicken.

Making delicious fried chicken requires marinating all ingredients in the right quantity and with different flavorings.

To learn the proper making process, connect with professionals, follow YouTube tutorials, and also you can take online cooking classes.

Hire a professional chef and staff if you plan to start a medium-scale shop.

Depending on shop size or operation, hire skilled staff accordingly.

Requirements:

• High-quality ingredient
• Fresh chicken
• Oil, spices

A few simple steps:

• 1: Prepare the chicken
• 2: Marinate the chicken
• 3: Fry the chicken in oil
• 4: Serve your customers

Step 7. Obtain a business license, permit, and insurance

Choose a business structure/entity type to register your business. It is important to consider the local, state, or federal laws.

Complete the business registration process and select the best entity (sole proprietorship, LLC, partnership, or corporation).

LLC can be a better option for your food-based shop, it is recommended to consult with your local legal advisor for assistance. For detailed information, check out the ( small business administration ) website.

License and permits:

Also, obtain the necessary licenses and permits to run a food-based restaurant.

Although, here is the information about basic legal requirements.

Expert guidance is still necessary; contact the local authority for this matter.

Depending on your location and business operation, a food license, zoning permit, food handler’s permit, and other requirements may be required.

• Business License
• Food service permit
• Health department permit
• Fire safety permit
• Building permit
• Signage Permit
• Liquor license (if applicable)
• Employee Identification Number (EIN)
• Seller’s Permit
• Zoning permit
• Health and safety inspections

Get business Insurance:  

Business insurance is crucial for every business owner to protect their finance and assets from unexpected events that help them to recover from major losses.

Insurance can provide many types of facility- Losses, including property damage, equipment breakdowns, natural disasters, and liability claims.

• General liability insurance
• Business Insurance
• For equipment and machine
• Workers Compensation

Step 8. Promote your fried chicken business

Marketing and promotion is the primary part of business success and growth. Create a well-researched marketing strategy to create a good customer base of fried chicken lovers.

Fried Chicken is the most popular food for people of all ages, so finding target customers may be easy, but the difficulty is market competition.

Here are some simple strategies for promoting fried chicken business that can help to reach more customers and increase sales initially.

There are many marketing methods that you can try; the most effective methods are social media marketing and local promotion for a physical shop.

Using social media like Twitter, Instagram, Facebook, and YouTube reels and videos to build an online user base that helps with business branding and marketing.

• Create a strong online presence.
• Partner with local shops
• Involved in the local community

Next Is to create a traditional marketing plan for promoting your fried Chicken, including (print advertising, television ads, outdoor promotion, etc).

Also, word-of-mouth marketing, banner ads, newspaper ads, and some printing media marketing are useful for your venture; implement all as you want.

Step 9. Partner with online ordering services

In the digital age, everyone is looking to order delicious food online.

Partnering with an online food delivery service is an opportunity to expand your reach and attract a large customer base online.

Which will also help to increase your sales; here are some points you can follow:

• Find the best online food delivery platform
• Contract and build a partnership with them
• Provide the important details (menu options, pricing, location, delivery charges, etc).
• Follow the terms of online food delivery services
• Negotiate commission rate, delivery fees, and other terms
• Understand the online delivery model and promote your services to potential customers

Best online food ordering services:

Step 10. Create a professional website

A website that creates an online presence is also helpful for branding and promotion.

With this website, you can engage your audience and provide them with information about the business, including menu items, prices, operating hours, location, and contact details so that they will come to your shop.

As well as, having a website can help to represent your business as a brand’s personality, value, and unique selling points through visual design, imagery, and content.

Steps of creating a website:

• 1. Choose a domain name
• 2. Buy the best hosting
• 3. Set up Your Website
• 4. Create essential pages
• 5. Start creating content
• 6. Promote your website

Here are some tips for creating a user-friendly website:

• Make sure your website is mobile-friendly.
• Create engaging and high-quality content.
• Add your service and food details.
• Menu and pricing should be added.
• Use high-quality images and videos.
• Keep your website updated.
• You need to add your content information
• As well as include your social channels

A website can facilitate online ordering and payment, making it more convenient for customers to place orders and increase sales.

Also, for targeting the local area, a website can help to improve search engine optimization for (Google My Business), which makes it easier for customers to find a business online and increase its visibility.

Choose a business name :

Choose a business name for your fried chicken business that is essential for creating your branding and identity in the market.

Also, for creating a website, the business name is required; that’s why brainstorm a good name for your business (the name should be – memorable, creative, easy to remember, unique, related to fried Chicken, and simple).

Step 11. Hire staff and employees

The final step for this business is: You need to create a powerful, skilled staff to manage your business properly, which will help in building a successful brand.

Also, teamwork motivates you, and it will help you in many tasks, such as operations management, food preparation, customer service, marketing, accounting, etc.

So you have to hire employees with the right skills and qualities to provide good customer service.

Your responsibility is also to work as a team leader and provide proper training as their roles in this business.

Job roles in a fried chicken shop:

• Customer service representative
• Food preparation worker
• General manager
• Shift Supervisor

Please provide them with clear roles and responsibilities, set performance goals, and communicate effectively to ensure everyone is aligned with the business objectives.

Regular feedback and ongoing training can help the team to continually improve and adapt to changing market conditions.

How to successfully run a fried chicken business

You need certain skills to run a business successfully, so you have the right and proper marketing strategies.

Also, you need to learn different skills (marketing skills, communication skills, business management skills, etc.) to run a fried chicken shop properly.

• Create proper menu
• Provide good customer service
• Hire workforce and employees
• Manage your expenses
• Improve your marketing strategy and product quality

Software and tools can be essential for a fried chicken business to streamline operations, manage inventory, monitor sales, track customer orders, optimize kitchen workflows, and provide valuable data insights to improve business performance.

FAQs (frequently asked questions)

Check out the frequently asked questions and their answer in short.

Let’s check them.

How much does it cost to start a chicken restaurant?

There is no straightforward answer, but we can hint at the startup cost. It may cost around $10,000 to $20,000, depending on your planning, budget, operation size, and location.

How do we promote the fried chicken business?

For promoting any new business, the most effective way is social media (Facebook, Pinterest, Instagram reals, etc.); with this, you can create a website for marketing.

What equipment do you need to fry chicken?

Need some basic equipment such as a deep fryer, oven, fire suppression system, tongs, spatulas, and some safety kits.

How do I open a fried chicken store?

To open a fried chicken store, you must secure financing, select a prime location, create a menu, purchase equipment and supplies, hire staff, obtain necessary licenses and permits, and promote your business through marketing and advertising.

What do you need for profitable Fried chicken?

You need high-quality ingredients, a unique recipe, efficient operations, good pricing, proper customer service, and an effective marketing strategy.

Is fried chicken a good business?

Yes, fried chicken can be a good business if it is executed well and focuses on quality, unique offerings, location, and effective marketing.

How much does it cost to make a fried chicken?

The cost of fried chicken depends on ingredients, chicken type, and oil; generally, $2-$3 (per pound) is required to make fried chicken.

Chicken: $1-2 per serving Breading: $0.25-$0.50 per serving Oil: $0.25-$0.50 per serving Spices: $0.25-$0.50 per serving

Total: $2-3 per serving

Final thought

Fried chicken has a huge consumer base, which is also your target customer. If you want to start this business, it can be profitable in 2024 and upcoming years.

As the competition and challenges are increasing in all the business sectors, in the same way, there is a lot of opportunity arising.

Hopefully, you learned something from this guide about the frying chicken business; if you have any doubts, you can comment below.

You may also like; Start a chicken wing business. How to start a brownie business. How to start a cheesecake business. Start an empanada business.

How to Start a Body Scrub Business? 2024 Learn the Steps

How to Become a Tooth Gem Technician? Get Certified (2024)

How to Start a Bamboo Clothing Business (2024) Step By Step

How to Start a Abaya Business (2024) A Guide – Simple Process

Top 13 Hair Accessories Business Ideas [Sell, Plan, Start] 2024

How To Start A Boat Dealership Business (2024) Guide

Leave a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

17 templates

9 templates

tropical rainforest

29 templates

summer vacation

19 templates

islamic history

36 templates

american history

70 templates

Fried Chicken Restaurant Business Plan

Fried chicken restaurant business plan presentation, free google slides theme and powerpoint template.

Everyone loves fried chicken! It’s not only a food, but a culture: getting all together, sharing a fun evening, maybe watching a game… if you want to open a business that offers all this, this business plan is the perfect ally for your team. Dip into these slides and share your projects in a cool, creative way, the spice of this presentation is: lots of editable resources and decorations!

Features of this template

• 100% editable and easy to modify
• 73 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access

How to open a fried chicken shop?

Want to start a fried chicken shop but don't know where to begin? Then you've come to the right place!

Our comprehensive guide covers everything related to opening a fried chicken shop - from choosing the right concept to setting out your marketing plan and financing your business.

You'll also learn how to assess the profitability of your business idea and decide whether or not it can be viable from a financial perspective.

Ready to kickstart your entrepreneurial journey? Let's begin!

In this guide:

What is the business model of a fried chicken shop?

• What is the ideal founding team for my fried chicken shop?

Is there room for another fried chicken shop on the market?

• How should I position my fried chicken shop on the market?
• Where should I base my fried chicken shop?
• What legal form should I choose for my fried chicken shop?

How much money do I need to start a fried chicken shop?

• How will I promote my fried chicken shop's?
• How do I build my fried chicken shop financial forecast?
• How do I choose a name and register my fried chicken shop?

What corporate identity do I want for my fried chicken shop?

• What legal steps are needed to start a fried chicken shop?

How do I write a business plan for a fried chicken shop?

• How to raise finance for my fried chicken shop?
• What to do after launching my fried chicken shop?

Key takeaways

Before thinking about starting a fried chicken shop, you'll need to have a solid understanding of its business model (how it generates profits) and how the business operates on a daily basis.

Doing so will help you decide whether or not this is the right business idea for you, given your skillset, personal savings, and lifestyle choices.

Looking at the business model in detail will also enable you to form an initial view of the potential for growth and profitability, and to check that it matches your level of ambition.

The easiest ways to acquire insights into how a fried chicken shop works are to:

Speak with fried chicken shop owners

Undertake work experience with a successful fried chicken shop, participate in a training course.

Talking to seasoned entrepreneurs who have also set up a fried chicken shop will enable you to gain practical advice based on their experience and hindsight.

Learning from others' mistakes not only saves you time and money, but also enhances the likelihood of your venture becoming a financial success.

Gaining hands-on experience in a fried chicken shop provides insights into the day-to-day operations, and challenges specific to the activity.

This firsthand knowledge is crucial for effective planning and management if you decide to start your own fried chicken shop.

You'll also realise if the working hours suit your lifestyle. For many entrepreneurs, this can be a "make or break" situation, especially if they have children to look after.

First-hand experience will not only ensure that this is the right business opportunity for you, but will also enable you to meet valuable contacts and gain a better understanding of customer expectations and key success factors which will likely prove advantageous when launching your own fried chicken shop.

Undertaking training within your chosen industry is another way to get a feel for how a fried chicken shop works before deciding to pursue a new venture.

Whichever approach you go for to gain insights before starting your fried chicken shop, make sure you familiarise yourself with:

• The expertise needed to run the business successfully (do you have the skills required?)
• How a week of running a fried chicken shop might look like (does this fit with your personal situation?)
• The potential turnover of your fried chicken shop and long-term growth prospects (does this match your ambition?)
• The likely course of action if you decide to sell the company or retire (it's never too early to consider your exit)

At the end of this stage, you should be able to decide whether opening a fried chicken shop is the right business idea for you given your current personal situation (skills, desires, money, family, etc.).

Create your business plan online!

Think your business idea could be profitable? Find out how with a business plan

Assemble your fried chicken shop's founding team

The next step to start your fried chicken shop is to think about the ideal founding team, or to go in alone (which is always an option).

Setting up a business with several partners is a way of reducing the (high) risk of launching a fried chicken shop since it allows the financial risk of the project to be shared between the co-founders.

This also allows the company to benefit from a greater diversity of profiles in the management team and to spread the burden of decision-making over several shoulders.

But, running a business with multiple co-founders brings its own challenges. Disagreements between co-founders are quite common, and these can pose risks to the business. That's why it's crucial to consider all aspects before starting your business.

To make an informed decision, we suggest asking yourself these questions:

How many co-founders would increase the project's chances of success?

Do you and your potential partners share the same aspirations for the project, what is your plan b in case of failure.

Let's examine each of these questions in detail.

The answer to this question will depend on a number of factors, including:

• Your savings compared with the amount of initial capital needed to launch the fried chicken shop
• The skills you have compared with those needed to make a success of such a project
• How you want key decisions to be taken in the business (an odd number of partners or a majority partner is generally recommended to avoid deadlock)

Put simply, your partners contribute money and/or skills, and increasing the number of partners is often a good idea when one of these resources is in short supply.

One of the key questions when selecting your potential partners will be their expectations. Do you want to create a small or large business? What are your ambitions for the next 10 or 15 years?

It's better to agree from the outset on what you want to create to avoid disagreements, and to check that you stay on the same wavelength as the project progresses to avoid frustration.

Of course, we wish you every success, but it's wise to have a plan B when setting up a business.

How you handle the possibility of things not working out can depend a lot on the kind of relationship you have with your co-founders (like being a close friend, spouse, former colleague, etc.) and each person's individual situation.

Take, for instance, launching a business with your spouse. It may seem like a great plan, but if the business doesn't succeed, you could find yourself losing the entire household income at once, and that could be quite a nerve-wracking situation.

Similarly, starting a business partnership with a friend has its challenges. If the business doesn't work out or if tough decisions need to be made, it could strain the friendship.

It's essential to carefully evaluate your options before starting up to ensure you're well-prepared for any potential outcomes.

The next step in starting a fried chicken shop is to undertake market research. Now, let's delve into what this entails.

The objectives of market research

The goal here is straightforward: evaluate the demand for your business and determine if there's an opportunity to be seized.

One of the key points of your market analysis will be to ensure that the market is not saturated by competing offers.

The market research to open your fried chicken shop will also help you to define a concept and market positioning likely to appeal to your target clientele.

Finally, your analysis will provide you with the data you need to assess the revenue potential of your future business.

Let's take a look at how to carry out your market research.

Evaluating key trends in the sector

Market research for a fried chicken shop usually begins with an analysis of the sector in order to develop a solid understanding of the its key players, and recent trends.

Assessing the demand

After the sector analysis comes the demand analysis. Demand for a fried chicken shop refers to customers likely to consume the products and services offered by your company or its competitors.

Looking at the demand will enable you to gain insights into the desires and needs expressed by your future customers and their observed purchasing habits.

To be relevant, your demand analysis must be targeted to the geographic area(s) served by your company.

Your demand analysis should highlight the following points:

• Who buys the type of products and services you sell?
• How many potential customers are there in the geographical area(s) targeted by your company?
• What are their needs and expectations?
• What are their purchasing habits?
• How much do they spend on average?
• What are the main customer segments and their characteristics?
• How to communicate and promote the company's offer to reach each segment?

Analyzing demand helps pinpoint customer segments your fried chicken shop could target and determines the products or services that will meet their expectations.

Assessing the supply

Once you have a clear vision of who your potential customers are and what they want, the next step is to look at your competitors.

Amongst other things, you’ll need to ask yourself:

• What brands are competing directly/indirectly against your fried chicken shop?
• How many competitors are there in the market?
• Where are they located in relation to your company's location?
• What will be the balance of power between you: are your competitors independent players or franchises?
• What types of services and products do they offer? At what price?
• Are they targeting the same customers as you?
• How do they promote themselves? 
• Which concepts seem to appeal most to customers?
• Which competitors seem to be doing best?

The aim of your competitive analysis will be to identify who is likely to overshadow you, and to find a way to differentiate yourself (more on this see below).

Regulations

Market research is also an opportunity to look at the regulations and conditions required to do business.

Ask yourself the following questions:

• Do you need a special degree to open a fried chicken shop?
• Are there necessary licences or permits?
• What are the main laws applicable to your future business?

At this stage, your analysis of the regulations should be carried out at a high level, to familiarize yourself with any rules and procedures, and above all to ensure that you meet the necessary conditions for carrying out the activity before going any further.

You will have the opportunity to come back to the regulation afterwards with your lawyer when your project is at a more advanced stage.

Take stock of the lessons learned from your market analysis

Market research should give you a definitive idea of your business idea's chances of commercial success.

Ideally, the conclusion is that there is a market opportunity because one or more customer segments are currently underserved by the competition.

On the other hand, the conclusion may be that the market is already taken. In this case, don't panic: the first piece of good news is that you're not going to spend several years working hard on a project that has no chance of succeeding. The second is that there's no shortage of ideas out there: at The Business Plan Shop, we've identified over 1,300 business start-up ideas, so you're bound to find something that will work.

Don't start from scratch!

With dozens of business plan templates available, get a clear idea of what a complete business plan looks like

Choose the right concept and position your fried chicken shop on the market

The next step to start a fried chicken shop is to choose the company's market positioning.

Market positioning refers to the place your product and service offering occupies in customers' minds and how it differs from how competitors are perceived. Being perceived as a high-end solution, for example.

To do this, you need to take the following considerations into account:

How can you make your business stand out from your competitors?

Can you consider joining a franchise as a way to lower the risks involved, is it better to start a new fried chicken shop or acquire one that is already up and running, how to make sure your concept meets customer needs.

Let's look at each of these in a little more detail.

When you decide to start your own fried chicken shop, you're facing an upward challenge because your competitors are already ahead. They have a good reputation, loyal customers, and a strong team, while you're just getting started.

Opening a fried chicken shop offering exactly the same thing as your competitors is risky and potentially doomed to fail: why would customers take the risk of choosing a newcomer rather than a company with a proven track record?

This is why it is advisable to avoid direct confrontation by adopting a differentiated market positioning wherever possible: in other words, by offering something different or complementary to what is available on the market.

To find a market positioning that has every chance of success, you need to ask yourself the following questions: 

• Can you negate direct competition by serving a customer profile that is currently poorly addressed by your competitors?
• Can your business provide something different or complementary to what is already available on the market?
• Why will customers choose your fried chicken shop over the competition? 
• How will your competitors react to your entry into their market?
• Is the market sufficiently large and fragmented (i.e. not dominated by a few large chains) to allow you to set up an independent business, or is it better to consider another avenue (see below)?

A good way of getting a market positioning that is guaranteed to seduce customers is to join a group with a proven concept.

Admittedly, joining a franchise is not necessarily as exciting as opening a fried chicken shop with a clean slate, everything to invent and total freedom to do so, but it is a proven way of reducing the risk of entering the market.

By joining a franchise, you will benefit from a concept that is successful with customers, the brand recognition of a large network, and operational support with regard to supplier relations, processes and operating standards, etc.

In return, you will have to pay an entry fee and an annual royalty (on your company's sales).

Joining a franchise is a trade-off where you need additional capital and get less freedom in exchange for a lot less risk. It's not for everyone, and it's not possible everywhere (franchise opportunities vary from region to region), but it is nevertheless an option you should explore.

Another way to benefit from a proven concept and reduce the risk of your project is to take over a fried chicken shop. 

Buying a fried chicken shop allows you to get a team, a customer base, and above all to preserve the balance on the market by avoiding creating a new player. For these reasons, taking over a business is a lot less risky than creating one from scratch.

Taking over a business also gives you greater freedom than franchising, because you have the freedom to change the positioning and operations of the business as you see fit.

However, as you can imagine, the cost of taking over a business is higher than that of opening a fried chicken shop because you will have to finance the purchase.

Once you have decided on your concept and the market positioning of your future fried chicken shop, you will need to check that it meets the needs, expectations and desires of your future customers.

To do this, you need to present it to some of your target customers to gather their impressions.

Deciding where to base your fried chicken shop

The next step to opening a fried chicken shop is deciding where you want to set up your business.

Choosing the right location for your business is like finding the perfect stage for a play. Without it, your business may lack the spotlight it deserves.

Whilst there is no “perfect” location for your fried chicken shop, one that meets as many of the following factors as possible could be ideal:

• Visibility and foot traffic: This is important for a fried chicken shop as it will increase the chances of attracting customers and generating footfall.
• Parking space, road and public transport accessibility: Customers may want to drive to the shop or take public transport, so having ample parking space and easy access to roads and public transport will make it convenient for them to visit the shop.
• Proximity to target customers: Being close to the target customer base, such as residential areas or college campuses, can increase the likelihood of repeat business and word-of-mouth advertising.
• Competitor presence: It is important to consider the presence of competitors in the area, as this can affect the demand for a fried chicken shop and the level of competition.

This list is obviously not exhaustive and will have to be adapted to the particularities of your project. 

Once you’ve considered the factors above, it’s important to think about the budget that your startup has at its disposal. You’ll need to find a location that meets your business requirements but is affordable enough, especially short-term.

If you opt for renting instead of buying your premises, make sure to take into account the terms of the lease, including aspects such as the duration, rent increase, renewal, and so on.

The lease contractual terms vary greatly from country to country, so be sure to check the terms applicable to your situation and have your lease reviewed by your lawyer before signing.

Decide on a legal form for your fried chicken shop

It's now time to think about the legal structure for your fried chicken shop.

The legal form of a business simply means the legal structure it operates under. This structure outlines how the business is set up and defines its legal obligations and responsibilities.

What are the most common legal structures?

Naturally, the names and intricacies of business structures differ by country. However, they typically fit into two main categories:

Individual businesses

Individual businesses are usually a good fit for self-employed individuals and freelancers who want limited administrative work. These types of entrepreneurs are commonly referred to as sole traders or sole proprietorships.

As mentioned above, the main benefit of being a sole trader is that minimal paperwork is required to launch and operate the business. Tax calculations are also relatively simple and annual accounts are not always required (and when they are, usually don't need to be audited) which saves a bit of time and money on bookkeeping and accounting fees.

Decision-making is also easy as the final decision is fully dependent on the sole trader (even if employees are hired).

However, being a sole trader also has drawbacks. The main disadvantage is that there is no separation between the individual running day-to-day operations and the business.

This means that if the business were to file for bankruptcy or legal disputes were to arise, the individual would be liable for any debts and their personal assets subsequently at risk. In essence, sole traders have unlimited liability.

This also means that profits earned by the business are usually taxed under the personal income tax category of the sole trader.

Another drawback is that sole traders might find it harder to finance their business. Debt (bank loan for example) is likely to be the only source of external financing given that the business doesn't have a share capital (effectively preventing equity investors from investing in their business).

Companies are more flexible and more robust than individual businesses. They are suitable for projects of all sizes and can be formed by one or more individuals, working on their own or with employees.

Unlike individual businesses, companies are recognised as distinct entities that have their own legal personality. Usually, there is also a limited liability which means that founders and investors cannot lose more than the capital they have invested into the business.

This means that there is a clear legal separation between the company and its owners (co-founders and investors), which protects the latter's personal assets in the event of legal disputes or bankruptcy.

Entrepreneurs using companies also gain the advantage of being able to attract equity investment by selling shares in the business.

As you can see companies offer better protection and more financing options, but this comes at a trade-off in terms of red-tape and complexity.

From a taxation perspective, companies are usually liable for corporation tax on their profits, and the income received by the owners running the business is taxed separately (like normal employees).

Normally, companies also have to produce annual accounts, which might have to be audited, and hold general assemblies, among other formalities.

How should I choose my fried chicken shop's legal setup?

Choosing the right legal setup is often simple once you figure out things like how many partners you'll have, if you hire employees, and how much money you expect to make.

Remember, a great business idea can work well no matter which legal structure you pick. Tax laws change often, so you shouldn't rely too much on getting specific tax benefits from a certain structure when getting started.

You could start by looking at the legal structures most commonly utilised by your competitors. As your idea evolves and you're ready to officially register your business, it's a good idea to confirm your choice using inputs from a lawyer and an accountant.

Can I switch my fried chicken shop's legal structure if I get it wrong?

Yes, you have the flexibility to change your legal setup later, which might include selling the existing one and adopting a new structure in certain situations. Keep in mind, though, that this restructuring comes with additional expenses, so making the right choice from the start is usually more cost-effective.

To answer this key question, we first need to look at the resources you'll need to launch your fried chicken shop and keep it running on a daily basis. Let's take a look at what that entails.

Since each venture is distinct, providing an average budget for starting a fried chicken shop is impossible.

We strongly advise careful consideration when reading estimates on the web. It’s best to ask yourself the following questions:

• Is my project similar (location, concept, planned size, etc.)?
• Can I trust where this information is coming from?
• Is the data fresh or stale?

Your thinking behind the investments and human resources required to launch and operate the business will then enable you to cost each item and include them in your financial forecast (which we'll look at later in this guide).

Once complete, the forecast will give you a precise idea of the initial investment required and profitability potential for your business idea.

Startup costs and investments to start a fried chicken shop

Let's start with the investments. To set up a fried chicken shop, initial working capital and investments can include the following items:

• Equipment: This includes items such as fryers, grills, refrigerators, freezers, and other cooking and storage equipment necessary for a fried chicken shop.
• Furniture and Fixtures: These are items like tables, chairs, counters, and display cases that are necessary for a comfortable and functional dining area for customers.
• Renovations and Construction: This includes any costs associated with renovating or constructing the physical space for the fried chicken shop, such as building permits, plumbing, electrical work, and flooring.
• Technology: In today's digital age, technology is an important aspect of running a successful business. This may include a point of sale system, computers, printers, and other necessary equipment for the day-to-day operations of the shop.
• Vehicles: If your fried chicken shop offers delivery or catering services, you may need to purchase a vehicle specifically for those purposes. This could include a delivery van or food truck.

Of course, you will need to adapt this list to your company's specific needs.

Staffing requirements to operate a fried chicken shop

You'll also need to think about the staff required to run the business on a day-to-day basis.

The human resources required will vary according to the size of your company.

Once again, this list is only indicative and will need to be adjusted according to the specifics of your fried chicken shop.

Operating expenses of a fried chicken shop

The final point to consider when analyzing the resources required is the question of operating costs.

Operating expenses for a fried chicken shop may include:

• Staff Costs: This includes wages, benefits, and payroll taxes for your employees. As a fried chicken shop, you will need a team of cooks, servers, and cashiers to run your business.
• Food Costs: This covers the cost of your ingredients, such as chicken, spices, and breading, to make your delicious fried chicken.
• Rent: You will need to pay rent for your storefront or kitchen space where you will be cooking and selling your fried chicken.
• Utilities: This includes electricity, gas, and water bills for your shop. You will need these to power your kitchen equipment and keep your shop running.
• Marketing and Advertising: To attract customers, you will need to invest in marketing and advertising efforts, such as flyers, social media ads, and promotions.
• Accountancy Fees: You may need to hire an accountant to help you with your financial records and taxes.
• Insurance Costs: As a business owner, you will need to have insurance to protect your shop, employees, and customers in case of any accidents or incidents.
• Software Licenses: This includes any software programs or apps you may need to manage your business operations, such as point-of-sale systems or inventory management software.
• Banking Fees: These fees include transaction fees, account maintenance fees, and ATM fees that you may incur from using a business bank account.
• Cleaning Supplies: As a food establishment, you will need to maintain high levels of cleanliness and hygiene. This includes purchasing cleaning supplies for your kitchen and dining area.
• Equipment Maintenance: Your kitchen equipment, such as fryers and ovens, will need regular maintenance to ensure they are working properly and safely.
• Packaging Materials: To serve your fried chicken to-go, you will need to invest in packaging materials, such as containers, bags, and napkins.
• Training and Development: It is important to invest in training and development for your employees to ensure they are equipped with the necessary skills and knowledge to provide quality service to your customers.
• Taxes and Licenses: As a business owner, you will need to pay various taxes, such as sales tax and business license fees, to operate legally.
• Uniforms: Your employees will need uniforms to maintain a professional appearance and represent your brand.

Here also, this list will need to be tailored to the specifics of your fried chicken shop but should be a good starting point for your budget.

Creating a sales & marketing plan for your fried chicken shop

The next step to start a fried chicken shop is to think about how you are going to attract and retain customers.

You need to ask yourself the following questions: 

• What actions can be leveraged to attract as many customers as possible?
• How will you then retain customers?
• What resources do you need to allocate for each initiative (human and financial)?
• How many sales and what turnover can you expect to generate in return?

How you will attract and retain customers depends on your ambition, the size of your startup and the nature of your exact concept, but you could consider the following initiatives.

Your sales forecast may also be influenced by seasonality related to your business type, such as fluctuations during busy holiday periods, and your competitive environment.

Build your fried chicken shop's financial forecast

The next step to start your fried chicken shop: putting your financial projections together.

What is the financial forecast for a fried chicken shop?

A forecast is a quantified decision-making document that shows the initial investment required to open a fried chicken shop and the company's potential profitability and cash flow generation over the next 3 to 5 years.

As you think about your fried chicken shop idea, the main role of financial projections will be to help you decide whether it makes sense to create the company.

Building a financial forecast helps determine the amount of initial financing required to start your fried chicken shop.

In fact, creating financial projections is the only way to assess the amount of initial financing you'll need to open your fried chicken shop, and to make sure your project makes economic and financial sense.

Keep in mind that very few business ideas are financially viable. At The Business Plan Shop, we've seen nearly a million business start-up ideas, and we estimate that less than one in four is economically viable.

Your forecast will therefore require your full attention and constant revision, as your project matures. It's also a good idea to simulate different scenarios to anticipate several possibilities (what happens if your sales take longer than expected to ramp up, for example), so you're ready for all eventualities.

When seeking financing, your forecast will be incorporated into your business plan, which is the document you will use to present your business idea to financial partners. We'll come back to the business plan in more detail later in this guide.

Creating and updating your fried chicken shop's forecast is an ongoing process. Indeed, having up-to-date financial projections is the only way to maintain visibility over your company's future cash flow and cash position.

Forecasting is, therefore, the financial management tool that will be with you throughout the life of your company. Once you've started trading, you'll need to regularly compare the difference between your actual accounts and your forecasts, and then adjust them to maintain visibility over your future cash flows.

What does a financial projection look like?

Your fried chicken shop forecast will be presented using the following financial tables.

The projected P&L statement

The projected P&L statement for a fried chicken shop shows how much revenue and profits your business is expected to generate in the future.

The projected balance sheet of your fried chicken shop

Your fried chicken shop's projected balance sheet provides a snapshot of your business’s financial position at year-end.

The cash flow forecast

A projected cash flow statement for a fried chicken shop is used to show how much cash the business is expected to consume or generate in the years to come.

Which solution should you use to make a financial projection for your fried chicken shop?

Using an online financial forecasting tool , such as the one we offer at The Business Plan Shop, is the simplest and safest solution for forecasting your fried chicken shop.

There are several advantages to using specialised software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You have access to complete financial forecast templates
• You get a complete financial forecast ready to be sent to your bank or investors
• The software helps you identify and correct any inconsistencies in your figures
• You can create scenarios to stress-test your forecast's main assumptions to stress-test the robustness of your business model
• After you start trading, you can easily track your actual financial performance against your financial forecast, and recalibrate your forecast to maintain visibility on your future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

Finding a name and registering your fried chicken shop

The next step in starting a fried chicken shop is to decide on a name for your entity. 

For starters, you cannot take a name similar to a name already registered by a competitor or protected by a trademark without inevitably risking getting sued. So you’ll need to find a name available, and reserve it before others can.

In addition, you will probably want to use the same name for:

• Your company’s legal name - Example LTD or Example Inc
• Your trading name - Example
• A trademark - Example ® 
• Your company’s domain name - Example.com

The issue is that you’ll need to register your name in three different places almost simultaneously, but with each place having its own timeframes:

• Registering a domain name is instantaneous
• Registering a trademark takes at least 3 months (if your application is accepted)
• Registering a company depends on the country, but it's generally fairly quick

You will therefore be faced with the choice of either registering everything at once in the hope that your name will be accepted everywhere, or proceeding step by step in order to minimise costs, but taking the risk that someone else will register one of the names you wanted in the meantime.

Our advice is to discuss the strategy with your legal counsel (see further down in this guide) and to give priority to your domain names and your registered trademark. You'll always have the option of using a trading name that's different from your company's legal name, and that's not a big deal.  

To check that the name you want is not already in use, you should consult:

• Your country's business register
• The register of trademarks where you wish to obtain protection
• Your preferred search engine
• A domain name reservation company (such as GoDaddy)

If the name you want is available, you can go ahead and register it.

The following step to start a fried chicken shop is to define your company's visual identity.

Visual identity is part of the DNA of your fried chicken shop: it makes you recognizable and recognized by your customers, and helps you stand out from the competition. It also helps convey your values, notably through the choice of colors that identify the company. 

Creating your business's visual identity yourself is entirely possible: there are several online tools that let you generate color palettes, choose typography and even generate logos.

However, we advise you to delegate this task to a designer or a communications agency for a professional result.

Your corporate identity will include the following elements: 

• Your business logo 
• Your brand guidelines
• Your business cards
• Design and theme of your website

Your fried chicken shop's logo serves as a quick identifier for your company. It will be featured on all your communication platforms (website, social networks, business cards, etc.) and official documents (invoices, contracts, etc.).

Beyond its appearance, your logo should be easy to use on any type of support and background (white, black, gray, colored, etc.). Ideally, it should be easy to use in a variety of colors.

Brand guidelines

One of the challenges when starting a fried chicken shop is to ensure a consistent brand image wherever your company is visible.

This is the role of your company's brand guidelines, which defines the typography and colors used by your brand and thus acts as the protector of your brand image.

Typography refers to the fonts used (family and size). For example, Trebuchet in size 22 for your titles and Times New Roman in size 13 for your texts.

The colors chosen to represent your brand should typically be limited to five (or fewer):

• The main colour, 
• A secondary colour (the accent),
• A dark background colour (blue or black),
• A grey background colour (to vary from white),
• Possibly another secondary colour.

Business cards

Classic but a must-have, your business cards will be at your side to help you easily communicate your contact details to your founders, customers, suppliers, recruitment candidates, etc.

In essence, they should feature your logo and adhere to the brand guidelines mentioned earlier.

Website theme

Likewise, the theme of your fried chicken shop website will integrate your logo and follow the brand guidelines we talked about earlier.

This will also define the look and feel of all your site's graphic elements:

Understanding the legal and regulatory steps involved in opening a fried chicken shop

The next step in opening a fried chicken shop is to take the necessary legal and regulatory steps. 

We recommend that you be accompanied by a law firm for all of the steps outlined below.

Registering a trademark and protecting the intellectual property of your fried chicken shop

The first step is to protect your company's intellectual property. 

As mentioned earlier in this guide, you have the option to register a trademark. Your lawyer can assist you with a thorough search to ensure your chosen trademark is unique and doesn't conflict with existing ones and help select the classes (economic activities) and jurisdictions in which to register your trademark. 

Your lawyer will also be able to advise you on other steps you could take to protect your company's other intellectual property assets.

Drafting the contractual documents for your fried chicken shop

Your fried chicken shop will rely on a set of contracts and legal documents for day-to-day operations. 

Once again, we strongly recommend that you have these documents drawn up by a lawyer. 

Your exact needs will depend on the country in which you are launching your fried chicken shop and the size of the company you are planning. 

However, you may wish to consider the following documents at a minimum: 

• Employment contracts 
• General terms and conditions of sale
• General terms and conditions of use for your website
• Privacy Policy for your website
• Cookie Policy for your website

Applying for licences and permits and registering for various taxes

The licenses and permits needed for your business will depend on the country where you are establishing it. Your lawyer can guide you on the regulations relevant to your activity.

Similarly, your chartered accountant will be able to help you register for taxes and take the necessary steps to comply with the tax authorities.

Once you've completed all the above steps, you can start writing the business plan for your fried chicken shop.

What is a fried chicken shop's business plan?

The business plan is a document containing:

• The financial forecast (discussed earlier in this guide), highlighting the project's financing requirements and profitability potential,
• A written presentation, which presents your project in detail and provides the necessary context for the reader to assess the relevance and coherence of your forecast.

The business plan is particularly important: it will help you validate your business idea and ensure its coherence and financial viability.

But it's also the document you'll send to your bank and potential investors to present your plan to open a fried chicken shop and make them want to support you.

So it's best to draw up a professional, reliable and error-free business plan. 

How to write a business plan for my fried chicken shop?

If you're not used to writing business plans, or if you want to save time, a good solution is to use an online business plan software for startups like the one we offer at The Business Plan Shop.

Using The Business Plan Shop to create a business plan for a fried chicken shop has several advantages:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete startup business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can create scenarios to stress test your forecast's main assumptions
• You can easily track your actual financial performance against your financial forecast by importing accounting data
• You can easily update your forecast as time goes by to maintain visibility on future cash flows

Interested? If so, you can try The Business Plan Shop for free by signing up here .

Financing the launch of your fried chicken shop

Once your business plan has been written, you’ll need to think about how you might secure the funding required to open your fried chicken shop.

The amount of initial financing required will of course depend on the size of your fried chicken shop and the country in which you wish to set up.

Financing your startup will probably require you to obtain a combination of equity and debt, which are the primary financial resources available to businesses.

Equity funding

Equity refers to the amount of money invested in your fried chicken shop by founders and investors and is key to starting a business.

Equity provides your company with stable, long-term (often permanent) capital. It also demonstrates the commitment of the company's owners to the project, since these sums can be lost in the event of bankruptcy.

Because the equity invested by the founders may be lost if the project doesn't succeed, it signals to investors and other financial institutions the founders' strong belief in the business's chances of success and might improve the likelihood of obtaining further funding as a result.

In terms of return on investment, equity investors receive dividends paid by the company (provided it is profitable) or realise capital gains by reselling their shares (provided they find a buyer interested in the company).

Equity investors are, therefore, in a very risky position. They stand to lose their initial investment in the case of bankruptcy and will only obtain a return on investment if the business manages to be profitable or sold. On the other hand, they could generate a very high return if the venture is a financial success.

Given their position, equity investors are usually looking to invest in business ventures with sufficient growth and profitability potential to offset their risk.

From the point of view of the company and its creditors, equity reduces risk, since equity providers finance the company and are only remunerated in the event of success.

From a technical standpoint, equity consists of:

• Share capital and premiums: which represent the amount invested by the shareholders. This capital is considered permanent as it is non-refundable. In return for their investment, shareholders receive shares that entitle them to information, decision-making power (voting in general assembly), and the potential to receive a portion of any dividends distributed by the company.
• Director loans: these are examples of non-permanent capital advanced to the company by the shareholders. This is a more flexible way of injecting some liquidity into your company than doing so as you can repay director loans at any time.
• Reserves: these represent the share of profits set aside to strengthen the company's equity. Allocating a percentage of your profits to the reserves can be mandatory in certain cases (legal or statutory requirement depending on the legal form of your company). Once allocated in reserves, these profits can no longer be distributed as dividends.
• Investment grants: these represent any non-refundable amounts received by the company to help it invest in long-term assets.
• Other equity: which includes the equity items which don't fit in the other categories. Mostly convertible or derivative instruments. For a small business, it is likely that you won't have any other equity items.

The main sources of equity are as follows:

• Personal contribution from the founders' savings.
• Private investors: business angels, friends and family.
• Crowdfunding campaigns to find investors or collect donations (usually in exchange for a gift).
• Government initiatives such as loans on favourable terms to help partners build up their start-up capital.

Debt funding

Another option for partially funding your fried chicken shop is to borrow.

By definition, debt works in the opposite way to equity:

• Debt needs to be repaid, whereas equity is permanent.
• Lenders get a contractually guaranteed return, whereas equity investors only generate a return if the company is a success.

When a company borrows money, it agrees to pay interest and repay the borrowed principal according to a pre-established schedule. Therefore, lenders make money regardless of whether the company is profitable and their main risk is if the company goes bankrupt.

To limit their risk, lenders are usually conservative and cautious in their approach. They only finance projects where they are confident that they will be repaid in full.

Companies borrow in two ways:

• Against their assets: this is the most common way of borrowing. The bank finances a percentage of the price of an asset (a vehicle or a building, for example) and takes the asset as collateral. If the company cannot repay, the bank seizes the asset and sells it to limit its losses.
• Against their future cash flows: the bank evaluates the company's financial forecast to estimate its borrowing capacity and assesses the conditions (amount, interest rate, term, etc.) on which it is prepared to lend, taking into account the credit risk posed by the company.

It's difficult to borrow against future cash flow when setting up a fried chicken shop, because the business doesn't yet have historical data to reassure lenders about the credibility of the forecasted cash flows.

Borrowing against assets is, therefore, often the only option available to entrepreneurs. What's more, the assets that can be financed with this option must be easy to resell, in the unfortunate event that the bank is forced to seize them, which may limit your options even further.

In terms of possible sources of borrowing, the main sources here are banks and credit institutions. Bear in mind, however, that each institution is different, both in terms of the risk it is prepared to accept and in terms of how the risk of your project will be perceived and what items it will agree to finance.

In some countries, it is also possible to borrow from private investors (directly or via crowdlending platforms) or other companies, but not everywhere.

Things to remember about financing a fried chicken shop

There are various ways you can raise the initial financing you need to open your fried chicken shop. A minimum amount of equity will be needed to give the project credibility, and bank financing can be sought to complete the package.

Track your actuals against your forecast

You've reached the end of the road and are ready to launch your fried chicken shop.

Congratulations and welcome to the fantastic world of entrepreneurship! Celebrate the work you've done so far, and get back to work quickly, because this is where the real work begins.

Your first priority will be to do everything you can to make your business sustainable (and thus avoid being one of the 50% of start-ups that fail within five years of launching).

Your business plan will be your best ally to ensure that you're on track to achieve your objectives, or to help rectify the situation if necessary.

The key to financial management is to regularly compare your actual accounting data with your fried chicken shop forecasts, in order to be able to :

• Quantify the gaps between what you planned and what you achieved
• Adjust your financial forecasts as the year progresses to maintain visibility over your future cash flow

No one can predict the future with certainty, but by closely monitoring the variances between actuals and forecasts, regularly adjusting your forecasts and simulating several scenarios, you can prepare your fried chicken shop for the worst while hoping for the best.

It's the only way to keep an eye on your cash flow and actively manage the development of your fried chicken shop, ultimately reducing the risk to your company. 

There's nothing worse than waiting for your company's annual accounts to close, which can be many months after the end of your financial year (up to nine months in the UK for example), only to realize that you've fallen far short of your forecasts for the past year, and that your fried chicken shop urgently needs a cash injection to keep going.

That's why it's strongly recommended to use a financial planning and analysis solution that integrates forecasting, scenario analysis, and actuals vs. forecast tracking, like we do at The Business Plan Shop with our financial dashboards .

• This guide outlines the 15 key steps to open a fried chicken shop.
• The financial forecast is the tool that will enable you to validate the financial viability of your business idea.
• The business plan is the document that will enable you to approach your financial and commercial partners to convince them of the strengths of your project and secure the financing you need to launch your business.
• The real work begins once you've launched your business, and the only way to maintain visibility of your company's future cash flow is to keep your forecast up to date.
• Using a financial planning and analysis platform that combines forecasting, business planning and actual vs. forecast tracking and monitoring, such as The Business Plan Shop, makes the process easier and reduces the risks involved in starting a business.

We hope this guide has helped you understand how to start a fried chicken shop. Please don't hesitate to contact us if you have any questions.

Also on The Business Plan Shop

• Business plan samples for start-ups

Do you know someone who wants to know how to open a fried chicken shop? Share our guide with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

Business Plan Prepared By - French Fried Chicken

• Download HTML
• Download PDF

• World Around

• Uncategorized

• Hobbies & Interests

• Food & Drink

• Style & Fashion

• Health & Fitness

• Government & Politics

• IT & Technique

• Home & Garden

How To Start A Fried Chicken Business

Starting a fried chicken business entails drafting a detailed business plan, conducting market research, securing funding, finding an ideal location, acquiring necessary licenses and permits, sourcing quality chicken, hiring staff, implementing stringent health and safety measures, and effectively marketing your business.

• Last Update: November 23, 2023

• Steps in this Guide: 11

Are you passionate about fried chicken? Do your friends and family rave about your secret recipe? If so, starting a fried chicken business might be the perfect venture for you. With its universal appeal and potential for high profitability, the fried chicken industry continues to thrive, attracting both established chains and independent entrepreneurs. In this blog post, we will guide you through the essential steps to start your own fried chicken business, from creating a tantalizing menu to securing the necessary permits. Whether you’re planning to open a restaurant, food truck, or delivery service, this comprehensive guide will equip you with the knowledge and confidence to succeed in the world of crispy, mouth-watering fried chicken. So, let’s get started on this finger-licking journey!

How To Start A Fried Chicken Business: Step-by-Step

Step 1: market research.

In order to effectively strategize in the fried chicken market, conducting a market study is crucial. This involves analyzing current trends, understanding target customers’ preferences, price sensitivity, and identifying the competition, allowing for informed decision-making and successful differentiation.

Step 2: Create a Business Plan

Based on thorough market research, create a comprehensive business plan. Include the mission and objectives, marketing and sales strategies, as well as financial forecasts to provide a clear roadmap for your business’s success.

Step 3: Find the Perfect Location

When seeking a location for your business, prioritize areas with abundant pedestrian activity, easy accessibility, and prominent visibility among your intended customers. It is equally crucial to consider proximity to your preferred suppliers to guarantee the quality and freshness of the ingredients you use in your offerings.

Step 4: Venture Funding

When starting a fried chicken business, it is crucial to estimate and assess the various expenses involved. To fund the venture, potential options include obtaining a loan, seeking investments from interested individuals, or utilizing personal savings.

Step 5: Legal Requirements

It is crucial to research and understand the specific permits and licenses required to legally operate your business. Each location may have different requirements, which can vary by country, state, or city. Ensure compliance to avoid any legal issues.

Step 6: Develop Your Menu and Pricing

Create a captivating and diverse menu tailored to your target market’s preferences, focusing on an assortment of delicious fried chicken recipes. Ensure competitive pricing that allows for profitability, striking the perfect balance between enticing your customers and maximizing your revenue.

Step 7: Procure Equipment and Hire Personnel

In addition to purchasing all necessary equipment for preparation and sale of products, it is crucial to hire skilled personnel to handle various tasks such as cooking, serving, cleaning, and managing the business effectively.

Step 8: Supplier Partnership

In order to maintain a successful business, it is essential to find trustworthy suppliers who can not only provide high-quality ingredients but also ensure a steady and sufficient supply to meet the demands of the operation.

Step 9: Marketing and Advertising

Develop a strategic marketing plan to attract customers by utilizing various channels such as social media, print advertising, local events, and advertisements on local radio or TV stations. This multi-faceted approach will maximize visibility and effectively engage a diverse range of potential customers.

Step 10: Grand Opening

Plan a successful grand opening event by organizing promotional activities like live music, giveaways, and discounts. This will help attract a larger customer base and create a buzz around your business.

Step 11: Evaluate and Improve

It is crucial to regularly assess business performance in relation to established plans and objectives. This involves evaluating financial outcomes, gathering customer feedback, and monitoring employee performance. To ensure success, adapt and enhance strategies whenever necessary.

Starting a fried chicken business can be a challenging yet rewarding venture. By following the steps detailed in this blog post, you can lay the foundation for a successful enterprise. Remember, thorough market research, a solid business plan, quality ingredients, impeccable customer service, and effective marketing strategies are crucial for achieving long-term success. With dedication, hard work, and a passion for delicious food, you can carve out your niche in the competitive food industry. So gather your recipes, hone your frying skills, and get ready to embark on an exciting journey in the world of fried chicken!

Get our first toolkit for FREE!

Including a detailed  step-by-step 📋 guide ,  a ready to use 📊 template and curated 📚 information .

Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Restaurant Business Plan & Template

You’ve come to the right place to create your fast food business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their fast food businesses.

Fast Food Business Plan Example

Below are links to each section of a fast food restaurant business plan sample:

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is a fast food business plan.

A fast food business plan is a plan to start and/or grow your fast food restaurant. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your fast food business plan using our Fast Food Business Plan Template here .

What Are the Main Types of Fast Food Businesses?

There are many types of fast food businesses. The most common fast food restaurants serve hamburgers, fries, and soft drinks. Other common fast food establishments serve chicken, Chinese food, Mexican food, and pizza. There is a recent trend in fast food restaurants serving healthier options such as smoothies, wraps, sandwiches, and salads. A fast food restaurant can be centered around any food genre that is able to be prepared fast and in large quantities to serve multiple customers daily.

What Are the Main Sources of Revenue and Expenses for a Fast Food Restaurant?

The primary source of revenue for a fast food restaurant are the food and drink items sold at the establishment.

The key expenses are the costs to source the ingredients for the menu items, kitchen equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the restaurant chooses to partake in.

What is the Difference Between a Franchise and Non-Franchise Fast Food Restaurant?

A franchise fast food restaurant is a business that is owned and operated by someone who has a contract with a larger company. That company provides the products, training, and marketing for the smaller business. A non-franchise fast food restaurant is a business that is independently owned and operated.

Franchise fast-food restaurants have a set of guidelines and standards to which they must adhere in order to use the franchise name. Non-franchise fast food restaurants do not have these guidelines and can vary greatly in terms of quality, cleanliness, and customer service.

How Do You Get Funding for Your Fast Food Business?

Fast food businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a fast food business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options. This is true for a fast casual restaurant business plan or a takeout restaurant business plan.

What are the Steps To Start a Fast Food Business?

Starting a fast food restaurant can be an exciting endeavor. Having a clear roadmap of the steps to start a successful fast food business will help you stay focused on your goals and get started faster.

1. Write A Fast Food Business Plan - The first step in starting a business is to create a detailed fast food business plan that outlines all aspects of the venture. This should include market research on the fast food industry and potential target market size, information on your fast food menu, marketing strategy, pricing strategy and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fast food business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your fast food business is in compliance with local laws.

3. Register Your Fast Food Restaurant   - Once you have chosen a legal structure, the next step is to register your fast food business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your fast food business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Fast Food Equipment & Supplies - In order to start your fast food business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your fast food business. Marketing efforts includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Where Can I Get a Fast Food Business Plan PDF?

You can download our free fast food business plan template PDF here. This is a sample fast food business plan template you can use in PDF format.

How to Open a Fried Chicken Store

• Small Business
• Setting Up a New Business
• Open a Store
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Get a Snack Bar Restaurant Started

How to open a protein smoothie business that's not a franchise, how to start a hawaiian restaurant.

• How to Start a Fresh Juice Business
• How to Have a Shaved Ice Stand

Becoming a successful business owner is the dream of many people. As your own boss, you can work when it suits you and determine your own earnings. The reality is that most small business owners work harder than the average employee, but the owner does have the satisfaction of independence. Opening a store to sell fried chicken meals to your target market will enable you to enjoy the benefits of owning your own business.

Finding an Optimal Location

The first step in opening a fried chicken store is to find a location to rent or buy that will house your store. Location is critically important for a food outlet, which should be located in an area with plenty of pedestrian traffic. This might include a shopping mall or town center, an industrial area where few other food options are available, or near a beach.

Check that the zoning of the premises is suitable for the level of food handling you plan to offer. For example, in Minnesota some premises are zoned for the selling and serving of foods only, while others are zoned for food preparation and cooking.

Licenses and Permits

Businesses involved in activities regulated by government agencies require licensing and permits. If you plan to serve alcohol, for example, with your fried chicken meals you will need an alcoholic beverage license. State and local food laws vary.

In Michigan, for instance, you would need a food establishment license if the food is prepared off site. However, if the fried chicken is prepared on the premises you need a food processing permit, which has specific health requirements.

Business Planning and Finance

To obtain financing for your business, prepare a detailed business plan and budget with which to approach potential investors. Your bank or credit union may be prepared to finance your fried chicken store if your business plan is convincing and includes solid research on the target market and the viability of the operation. Venture capital or angel investors may also be open to receiving proposals. However, you should have all agreements checked by a lawyer before you accept the terms.

Finding Potential Suppliers

To identify suppliers for the purchases you need to make, obtain quotes from the wholesalers and farmers in your region. You need to find sources of raw chicken, spices and cooking products, as well as any other food items you plan to sell as side orders. Visit potential suppliers’ facilities to satisfy yourself of the hygiene and legality of their operations. If your chicken comes from local suppliers, you need to ensure that it carries approval in terms of the USDA’s meat and poultry guidelines and standards.

Finalizing Product Range

To finalize your product range, compile a list of the items you plan to sell. This may include different cuts of fried chicken, and a variety of sauces and recipes for the chicken. You could also include products that you believe will complement the chicken, such as fries, side salads, vegetable dishes and rolls. This will help you identify the equipment you need to prepare the menu items.

Calculate the pricing of your products by researching other food vendors in the area to find out what the common expenditure is in the target market.

Marketing to Potential Customers

Marketing your new fried chicken store to potential customers requires a launch event or special opening, with advertising in the local newspaper. Design and print fliers that you can distribute to homes and businesses in the area, inviting them to sample the chicken. Offer special promotions for the opening week that encourage customers to try out your product.

Serve quality foods and offer excellent customer service, as these factors will ensure the success of your store. Reach out to other local businesses and events, like farmers markets, caterers and meal delivery services, to identify other opportunities for clients and sales.

Create an Online Presence

Bring your new store online, as well. Your presence on the internet can include a webpage, social media services like Facebook, review sites like Yelp and discount services like Groupon. Online ad programs like Google Adsense allow you easily advertise your eatery in response to people searching for fried chicken restaurants in your area. Online ads can be targeted to your local community so you can be sure of reaching potential customers who can easily drop by.

• Minnesota Department of Agriculture: Starting a Food Business in Minnesota
• Michigan.gov: Food Establishment License
• Michigan Business One Stop: Food Establishment License
• Entrepreneur: Take-Out Chicken and Wings

Tracey Sandilands has written professionally since 1990, covering business, home ownership and pets. She holds a professional business management qualification, a bachelor's degree in communications and a diploma in public relations and journalism. Sandilands is the former editor of an international property news portal and an experienced dog breeder and trainer.

Related Articles

How to start a waffle business, how to start a fried dough business, how to start a peanut brittle business, how to start a new frozen yogurt shop, how to start a candy store business, how to start a deli grocery, how to start a burger business, starting up a farm & home store, how to start a non-dairy frozen dessert business, most popular.

• 1 How to Start a Waffle Business
• 2 How to Start a Fried Dough Business
• 3 How to Start a Peanut Brittle Business
• 4 How to Start a New Frozen Yogurt Shop

May 5, 2020

Franchising vs. Starting A Fried Chicken Business From Scratch

Golden Chick

Starting a fried chicken restaurant business is a terrific way to make your living — and we ought to know! We’ve been doing it for over 50 years , and in that time, we’ve learned a thing or two about not only how to cook and serve the best fried chicken in our industry, but also how to operate our restaurants efficiently and successfully. 

Table of Contents

So, if you’re someone who’s thinking about starting a fried chicken restaurant business , we can tell you there are two ways to go about that: you can start from scratch and take on all the hard work and responsibilities yourself, or you can partner with a franchise brand like Golden Chick, and enjoy the benefits that come with that partnership.

Here, we’ll take a look at a few of the differences between going it alone and investing in a franchise.

Become Part of an Established Brand

One of the most important benefits of partnering with Golden Chick is the immediate access you’ll get to the recognition and respect of our brand name, one we’ve taken 50+ years to establish.

Golden Chick is already a favorite of thousands of folks across the country, which means when you open your franchise doors, you won’t have to work as hard to build your reputation as you would if you were going it alone.

We’ve already done it for you! Working under the umbrella of our brand also means your marketing dollar will go further, because it’ll be quicker and easier to reach your demographic, many of whom already know and trust the Golden Chick name.

Starting a fried chicken restaurant business with us also means you’ll gain access to the recognized trademarks and slogans that have come to define our brand.

Starting a Fried Chicken Restaurant Business With Golden Chick

There’s often a lot to worry about when you go into business, and one of the biggest concerns many new owners have is whether or not they’ve got the experience or know-how to make a go of it. Fortunately, when you partner with our chicken franchise , that’s much less of a concern.

Of course, no one can guarantee you’ll succeed as a new business owner, but enjoying the training and support of a franchisor like Golden Chick can -make a real difference.

We make sure that starting a fried chicken restaurant business with us means you receive comprehensive training and support that helps prepare you for business before, during, and after you open your Golden Chick’s doors. Some of the ways we support you include:

• Helping you with the site selection process
• Providing a list of approved equipment vendors 
• Sharing Golden Chick’s proprietary recipes
• Supplying you with effective marketing materials and programs
• Scheduling visits from Regional Directors who can help you solve problems that might arise

Help like this is simply not available to anyone starting their business from scratch, which is why many new business owners opt to partner with a franchisor like Golden Chick when starting a fried chicken restaurant business .

A Proven Business Model to Help Pave the Way

When you partner with Golden Chick to make your dream of business ownership a reality, you benefit from our time-tested business model to help lay the groundwork for success. We’ve spent over half a century perfecting our approach, and have worked the kinks out of the day-to-day operations of running a Golden Chick franchise.

That means you’ll spend less time on guesswork and more time on growth! From hiring staff to marketing approaches to buying inventory, our model has an answer for just about everything and can empower you to feel confident and ready to meet the challenges of business ownership. This kind of roadmap to success is simply not available to you when you begin your small business from scratch.

We know you probably have questions about starting a fried chicken restaurant business — and we’re here to answer them, so get in touch today!

• Golden Chick vs. Fried Chicken Competition
• Franchising Process
• The Ideal Candidate
• Franchising Costs and Fees
• QSR Franchise Opportunity
• Multi-Unit Opportunity
• Downloadables
• New Orleans
• Let’s Get Started!

Your Grand Opening and Beyond

  Whether you signed your franchise agreement and paid your initial franchise fee at Discovery Day or sometime soon after, we can now get started with the process of making your Golden Chick restaurant a reality. There’s a lot involved in opening a Golden Chick restaurant. Our decades of experience give us unique insight into the steps of the process and we’re able to guide our franchisees through every step, including but not limited to:  

• Site selection utilizing our analytical tools to identify targeted areas that have a strong presence for a Golden Chick customer base
• Identifying viable locations
• Providing you with a set of Prototypical plans ready to be modified for local codes
• An approved list of fixtures, furnishings, and equipment vendors
• Providing a list of pre-approved engineers, architects and contractors that can assist in securing the necessary permits and permissions required to build or remodel your Golden Chick location, locally
• Initial pre-opening training and opening support

  These are just a few of the ways we simplify the process to assist you to achieve a successful Golden Chick restaurant opening.   Then, we’ll continue to work with you as your business grows, providing you with ongoing training and guidance.

Discovery Day

  You will be invited to the Golden Chick Support Center to meet senior team members that head up corporate support functions such as training, marketing, operations, construction and supply chain. This is a great time to get answers to any questions that you’ve yet to ask. This is the team that has the answers.   Time is set aside for a one-on-one discussion with members of the Executive Team to get to know you, and you them. If the parties agree, Discovery Day will end with the signing of your initial franchise agreement.

Due Diligence & Proforma

  During Step 3 you will contact as many current franchisees as you like. Ask them about their experience with Golden Chick, “why they chose the brand”. How long to build your Golden Chick? What should I pay my manager? Get the answers to your questions from Golden Chick operators that live the brand every day.   Next you will prepare a financial proforma for your proposed Golden Chick. We will provide you a format and guidelines that you can complete or enlist your accountant/financial advisor’s help. It is important that you understand the P&L, and your lender is going to want to know that you understand the numbers as well. Once completed, we will review together to ensure that your expectations are reasonable and realistic.

Reviewing the Details

  Early in the process it is important for both parties to learn about each other to ensure that our goals are aligned and realistic. It is critical that potential franchisees are a good fit for the Golden Chick culture and process. You should walk away from this discussion feeling that you want to proceed to the next step.   If it seems like we’d be a good fit, we’ll take some time to review the details of the investment with you. You’ll be provided with a copy of our franchise disclosure document (FDD) which breaks down everything you need to know about starting a quick-service restaurant with Golden Chick. While you’re reading the fine print, we’ll learn more about your background and ensure that you’re well-qualified to become a franchisee.

Ops Assessment

  Hosted by an Operations Training Specialist, you will attend an introduction to Golden Chick operations providing you with an overview of the restaurant layout; key employee positions in a typical Golden Chick and their responsibilities; products, systems and much more.   We want you leaving this 4-5 hour overview with an understanding of what it takes to deliver on the Golden Chick experience of friendly, helpful service, delicious Golden Chick meals and a clean and sanitary facility. Given the current environment, this was never more important!

Introductory Call

  Once you contact us, we’ll be in touch soon to provide you with more details about our brand and the investment. We’ll want to know more about you and your interest in starting a Golden Chick restaurant, and we’ll let you know the basics.  

• Types of Golden Chick restaurants
• Estimated costs of each type
• General requirements for franchisees
• Potential timelines

• Become a franchisee
• Business Plan

Five Tips for Building a Business Plan for a Successful Chicken Restaurant Franchise

When it comes to setting up a chicken restaurant franchise, creating a detailed business plan is a crucial part of the process. Planning and organisation are often the keys to success, and if you’re interested in running your own chicken business successfully, this article will tell you everything you need to know about building a viable business plan. 

Investing in a chicken restaurant franchise makes financial sense. The chicken industry is thriving and lucrative, with 60% of people recognising KFC as one of the most popular dining brands in the UK [Statista]. If you’re interested in franchising in this area and riding the chicken wave to profit, a sound business plan will help you on your way.

One of the most important activities you can do for your business to ensure you reap financial success is to plan. Planning gives your company a clear direction when mapping out your goals. You plan on the direction you would like the business to go, and the plan maps out how you will achieve those goals.  –  Melissa Houston, Forbes

Building a business plan for a chicken restaurant

1. tailor your chicken restaurant business plan to your intended audience .

When you’re figuring out how to build a business plan, it’s important to bear in mind who will be reading it. Is this plan intended for the bank, and meant to help you secure funding? Is it for a franchisor, during the recruitment process? Or is it primarily for your eyes? 

Consider making adjustments based on the audience that you’re trying to appeal to, though key facts will stay the same. For instance, you could demonstrate proof of affordability for the bank, or explain why a planned cost/investment would generate a return for your franchisor.

Business plans are a very important part of setting up your franchise , even if the intended audience is simply yourself, as they help you to set out your priorities, make managing change more straightforward, and keep you accountable to your own plans, goals and vision. The key elements of any successful business plan, which will need to be included in yours regardless of audience, are:

• An executive summary 
• A company description
• Descriptions of products and/or services
• Market analysis
• Marketing and sales plans
• Financial projections 

>> Read more:

• 4 Reasons Why You Should Take the Time to Create a Business Plan For Your Franchise

2. Research the market, research your competitors, research location – just research as much as you can!

As stated, when you’re researching prior to creating your business plan, you’ll need to focus on three key areas – the market, your competitors, and the location that you’re intending to start your franchise in. Market knowledge is especially crucial, and knowing your sector well will increase your chances of success.

In the same vein, understanding your competitors is an advantage because once you know what they’re doing, you also know what they’re not doing, and you can position your franchise to fill those market gaps. You can also learn from what works for them and what doesn’t, from operational structure to marketing campaigns.

Location is an important consideration, as you’ll likely want your chicken restaurant to meet certain needs. You might also be looking for a certain amount of square footage, as per your franchisor’s guidance. 

Find an opportunity, research what location would best suit that style of franchise, and then create a list of criteria that any location would need to meet in order to be suitable. Does it need parking? Should it be on a high street? These are the kinds of questions you need to know the answers to.

3. Pay attention to the finer details

Obviously, some of the information in your business plan will need to be fairly general, but wherever you can, go into the finer details and allow your audience – whether that’s a bank, your franchisor, or you in two years’ time – to fully understand your meaning and intention. Your business plan should allow any reader to:

• Understand your intentions 
• Believe in your ability 
• Believe in your professionalism 
• Understand your experience 

Common mistakes to avoid making within your business plan, avoided by paying close attention to the task at hand, include:

• Unrealistic financial projections 
• Failure to define a target audience for your products/services
• Poor quality of research, or an evident lack of it
• Failure to understand your competitors 
• Failure to acknowledge weaknesses and areas for improvement
• Inconsistency – in plans, in tone, in ethos etc
• Overloading the plan with unnecessary, long-winded information 

4. Stand out in a saturated market by putting time and effort into advertising and marketing strategies

There are only three postcode districts in the UK (including remote Scottish islands) that don’t have a fast food restaurant [Financial Times], so it’s clear to see that there’s heavy competition in the quick service sector. To outperform others and thrive in a saturated marketplace, you’ll definitely need to consider marketing and advertising in your chicken restaurant business plan. 

Look into social media marketing (SMM) in particular, as this is something many franchisees have responsibility for in their roles. Around 3.96 billion people are on social media sites across the globe [Backlinko], and SMM will play a key role in the creation of a franchise business that enjoys a regular, steady flow of loyal customers. Other benefits are that it:

• Provides you with an opportunity to tell your franchise’s story to a wider audience
• Gives you the chance to promote new products 
• Is an effective, low-cost marketing option
• Connects you directly with customers 
• Helps you learn about your customers and their buying patterns 
• Gives valuable information about your competitors
• Increases brand awareness 
• Can be a useful recruitment tool

5. Seek additional professional opinions on your business plan and respond to suggestions

Make sure you seek opinions from trusted professionals on your business plan, particularly if you’re intending to take it to a bank. Gather independent, constructive feedback and discover whether or not you’re addressed everything you needed to address and covered everything you needed to cover.

The right outside specialist can give you an unbiased view of your business, identify problem areas and recommend strategies to keep your business on track. You can hire a consultant for almost any business need, from accounting management and marketing to better business writing and phone etiquette.  – Carla Goodman, Entrepreneur

• These 5 Top Chicken Franchises in the UK Are Finger-Lickin’ Good
• Q&A: Does Popeyes Chicken Franchise in the UK?
• Meet Tony Lowings, KFC CEO
• Chicken & Waffles- Why Not Create Your Own Restaurant?

Why not start a franchise in the food service industry?

Hopefully, the path to building your chicken restaurant business plan is now clear. Choose a chicken franchise that’s right for you, put in the hard work, plan ahead, and you’ll soon find success as a franchisee. If you don’t have the budget to invest with a fast food giant like KFC, be sure to consider looking into smaller franchising opportunities within the chicken sub-sector, like Rooster Shack .

Lily Sweeney , Point Franchise ©

>> Read more articles on the Chicken sector

How to build a business plan for a restaurant franchise

There are certain key elements that should be included in every [...]

5 Tips for Building a Business Plan for a Successful Property Management Franchise

If you dream of running your own business and have a huge love of all [...]

4 Tips for Building a Business Plan for a Successful Burger Franchise

If you’re a burger lover who dreams of running a restaurant, you [...]

What awaits you at Franchise Expo Paris 2024

Decades of Evolution: Franchise Expo Paris Reflecting Market [...]

Celebrating the best of the best in British franchising

The Elite Franchise Top 100 (EF100) is thrilled to announce the latest [...]

The Future is Halal: Emerging Franchise Opportunities in the UK Halal Market

Embracing a Growing Market  In a world that’s becoming [...]

Did you enjoy this article? Subscribe to our newsletter!

Receive up-to-date industry news, in-depth articles and the newest franchise opportunities directly to your inbox.

Post a comment

Characters remaining: 250

Keep up to date with the franchise industry

• Solstice Supreme
• Flat Bottom Fryer
• Megafry Fryer
• Countertop Fryer
• HOLDING & MERCHANDISING
• Built-In Filtration
• Portable Filtration
• Oil Reclamation
• Pasta Cookers
• Rethermalizers
• Filter Paper
• Tank Racks & Screens
• Fryer Cleaning Accessories
• Tank Covers
• Splash Guards
• SGBNB Dump Station
• Technologies
• Grocery and Retail
• Fried Chicken
• Electric Equipment
• Chicken Wings
• Training Guides
• Product Documents
• Energy Star
• Repair Or Replace?
• Fryer Product Selector
• ORDER LOOKUP

What You Need for Profitable Fried Chicken

Fried chicken is one of the most popular — and profitable — endeavors in foodservice. Over the last several years, it’s been at the top of several trends lists as a way to help operators improve their bottom lines, but a successful fried chicken program doesn’t exist in a vacuum. It starts with an idea and ends in the fryer.

A Winning Fried Chicken Recipe

As a  southern fried chicken  purist, maybe you decided it’s time to share your love for the homey simplicity of your buttermilk, flour-dredged specialty. On the other hand, you may have perfected an  adobo-style  fry – the vinegary Philippine favorite that adds a peppery kick. The sweet and sour crunchiness of a Korean fried delicacy could be where you’ve fine-tuned your taste buds. Of course, the buttermilk brine and hot cayenne flavor balanced in the  Nashville hot  mixture is an American crowd-pleaser that’s here to stay.

No matter what your recipe, it’s important to have your own style. Make it secret if you need to. Just remember, this is the idea that set your operation in motion.

A Fryer That Can Deliver Quality Chicken in Larger Volumes

Once the word is out, the lines are running out the door. Now more than ever it’s important to have commercial fryers that can deliver high quality in larger volumes. Adopting a process that maximizes your resources is crucial to your fried chicken business. Whether you serve a weekly three-course special that produces 30 orders, or you supply hundreds of pieces a week, chicken automation is the key to profitability.

Choose the fried chicken equipment that’s going to enhance your recipe by cooking each piece to crunchy, golden-brown perfection. A budget-stretching option is the reduced oil volume (ROV) Rack Fryer from Pitco.

ROV Rack Fryers from Pitco

The  Solstice Series  gas and electric fryers provide a variety of size and cabinet combinations and fuel adaptability to suit your kitchen needs. Simply put, an ROV fryer uses less oil while delivering higher volume, helping you earn more from production while saving more from oil usage at the same time. But those aren’t the only advantages.

A top-off feature maintains an ideal frying level while replacing the oxidizing oil with fresh oil through the filtering process. Oil is automatically replenished before it has a chance to oxidize and deteriorate. While an automatic filtration system provides a higher level of efficiency and safety for those who operate the fryer.

Always keep in mind a frequent oil filtration schedule enhances the quality of your product while improving profitability.

Why Should You Consider the ROV Rack Fryer?

If the popularity of your recipe has reached a need for a higher level of production and chicken automation, it may be time to consider the  ROV Rack Fryer . The Pitco ROV Rack Fryer improves upon the Legacy Rack Fryer:

• Oil reduced from 100 to 73 pounds
• Throughput capacity increased from 48 to 64 pieces of chicken

How Pitco’s ROV Rack Fryer stacks up to the competition:

• Produces 320 as opposed to 196 pieces of bone-in chicken in one hour and 45 minutes
• Innovative signal IQ control – level sensor for the collection of sediment

Simply load the chicken, set the controls, and walk away. The ROV Rack Fryer takes care of frying your chicken to perfection while you tend to other aspects of your business.

A Fryer Partner Who Can Be a Knowledgeable Resource

The experts at Pitco have been improving on the frying method since the 1918 invention of the  Pitco Frialator . Discovering a way to remove the sediment at the bottom of the fry pot and improve the overall quality of fried foods was only the beginning of the company’s innovative vision. Schedule a free fryer consultation with a member of the Pitco team to discuss how you can increase productivity and profitability.

• Foods & Trends (72)
• Fryers (56)
• Fried Food (35)
• Filtration (24)
• Chicken (21)
• Solstice (18)
• Safety (10)
• History (8)
• Management (8)
• Accessories (8)
• Chicken Wings (7)
• French Fries (6)
• Automation (4)
• Maintenance (4)
• SOS SmartOIL Sensor (3)
• Quality (3)
• Controls (3)
• Rack Fryer (3)
• Financing (3)
• Fresh Breaded (3)
• Infinity Touch (2)
• Installations (1)
• jalapeno popper (1)
• C-stores (1)
• Pasta Cooker (1)
• Rethermalizers (1)
• See All Topics

• Kindle Store
• Kindle eBooks
• Business & Money

Promotions apply when you purchase

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Buy for others

Buying and sending ebooks to others.

• Select quantity
• Buy and send eBooks
• Recipients can read on any device

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required .

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

Image Unavailable

• To view this video download Flash Player

Fried Chicken Fast Food Restaurant Start Up Sample Business Plan! Kindle Edition

• Print length 74 pages
• Language English
• Sticky notes On Kindle Scribe
• Publication date August 15, 2013
• File size 627 KB
• Page Flip Enabled
• Word Wise Enabled
• Enhanced typesetting Enabled
• See all details

Product details

• ASIN ‏ : ‎ B00ELL73ZY
• Publication date ‏ : ‎ August 15, 2013
• Language ‏ : ‎ English
• File size ‏ : ‎ 627 KB
• Text-to-Speech ‏ : ‎ Enabled
• Screen Reader ‏ : ‎ Supported
• Enhanced typesetting ‏ : ‎ Enabled
• X-Ray ‏ : ‎ Not Enabled
• Word Wise ‏ : ‎ Enabled
• Sticky notes ‏ : ‎ On Kindle Scribe
• Print length ‏ : ‎ 74 pages
• #1,730 in Business Writing Skills (Kindle Store)
• #3,946 in Business Writing Skills (Books)
• #4,726 in Starting a Business (Kindle Store)

Customer reviews

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

No customer reviews

• Amazon Newsletter
• About Amazon
• Accessibility
• Sustainability
• Press Center
• Investor Relations
• Amazon Devices
• Amazon Science
• Sell on Amazon
• Sell apps on Amazon
• Supply to Amazon
• Protect & Build Your Brand
• Become an Affiliate
• Become a Delivery Driver
• Start a Package Delivery Business
• Advertise Your Products
• Self-Publish with Us
• Become an Amazon Hub Partner
• › See More Ways to Make Money
• Amazon Visa
• Amazon Store Card
• Amazon Secured Card
• Amazon Business Card
• Shop with Points
• Credit Card Marketplace
• Reload Your Balance
• Amazon Currency Converter
• Your Account
• Your Orders
• Shipping Rates & Policies
• Amazon Prime
• Returns & Replacements
• Manage Your Content and Devices
• Recalls and Product Safety Alerts
• Conditions of Use
• Privacy Notice
• Consumer Health Data Privacy Disclosure
• Your Ads Privacy Choices

404 Not found

The Federal Register

The daily journal of the united states government, request access.

Due to aggressive automated scraping of FederalRegister.gov and eCFR.gov, programmatic access to these sites is limited to access to our extensive developer APIs.

If you are human user receiving this message, we can add your IP address to a set of IPs that can access FederalRegister.gov & eCFR.gov; complete the CAPTCHA (bot test) below and click "Request Access". This process will be necessary for each IP address you wish to access the site from, requests are valid for approximately one quarter (three months) after which the process may need to be repeated.

An official website of the United States government.

If you want to request a wider IP range, first request access for your current IP, and then use the "Site Feedback" button found in the lower left-hand side to make the request.