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Qualitative Research Topics & Ideas For Students

The Best Qualitative Research Topics For Students

Do you have difficulty finding a qualitative research title for your project? If you are, you need not worry because you are not alone. However, there are many unique qualitative titles you can explore for your research. You just need a few qualitative research title examples to get you started. Qualitative research is focused on data obtained through a researcher’s first-hand observations, natural setting recording, artifacts, case studies, documents, questionnaires, and interviews. The findings in qualitative research are usually non-numerical. Also, it is common in humanities and social sciences. This post provides over 100 qualitative research topics you can consider.

The Best Qualitative Research Topics That Impress the Teacher

Exceptional Qualitative Research Topics In Social Science

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An excellent research topic will help you earn a good grade. Consider any example of a qualitative research title from the following options:

The impacts of social media on physical social engagement in society
The benefits of treating mental disorders with medication
The effects of Gender-Based Violence on women’s social lives in rural areas
The decline of academic pursuit in third-world countries
Sexual workers: the stigma they experience
How has the promotion of feminist values influenced workplaces?
Free education: its impact in third-world countries
What is the correlation between education and success?
Ableism: its effects on disabled people in society
Food insecurity in third-world nations

The topic of your research paper can influence how easily you can conduct your study and draw conclusions.

Here are fantastic examples of qualitative research titles:

Female harm: how it is influenced by culture
The socioeconomic impacts of free education
The link between food insecurity and poor performance in schools
Alcoholism among college students: a critical study
How to mitigate child labor in our society
The root causes of child labor in Latin America
The stigma of living with transmissive medical conditions
The root cause of the stigma of people living with disabilities
How to identify depression in small children
Signs of autism in kids below two years old

Choosing a qualitative research topic is not a task you should take lightly because it can influence your performance. Here are some noteworthy qualitative research titles examples:

Basic patient care policies in developing nations
The impacts of alcoholism on education
Adult learning: what does it entail?
Homeschooling: Is it the latest trend after the pandemic?
Does computer literacy influence the quality of education kids enjoy?
How to effectively teach students with learning disabilities
The relationship between poor education systems and crime rates in third-world countries
Student bullying: the psychological impacts
Should high school students go through university preparedness programs?
research writing in high schools: its significance

Are you looking for qualitative research topic examples to start your study? Below are some creative examples to consider:

Remote tests: are they as effective as in-class tests?
The value of social activities in academic institutions
Why should healthcare be free in all countries?
The implications of racist laws on society
The reception of COVID-19 vaccines and treatments
What is the difference between foreign policies in first-world and third-world nations?
Racism and Colorism: what is the difference?
Dissecting the causes of low voter turnouts in the 21 st century
The challenges of social media on kid’s brain development
The inclusion of black women in American politics and its impacts

When competing with several brilliant minds, a good research topic can do you greatly. The following qualitative research examples titles are a great place to start:

Should school uniforms be discarded for high schoolers?
The need for equal representation in global politics
The implications of police brutality on politics
The role of parental care in foster kids
The distinction between Islamic values and Christian values
The correlation between political instability and migration
Sex trafficking and violence against women: what is the link?
How can global governments eradicate homelessness?
Fraternities and sororities: are they still relevant?
The role of literature in promoting societal changes

Qualitative research is popular in the education field and other social sciences. Choose a qualitative research title example on the subject of education from the following list:

Effectively introducing foreign languages in the high school curriculum
How can teachers help students with disabilities improve their learning?
The link between social activities and comprehension among students
Research writing in high schools: is it necessary?
How has virtual learning influenced teacher-student relationships?
The implications of allowing smartphones in classes
Should all schools introduce sign language lessons in their curriculum?
Student loans: their impacts on black students
The impacts of race on college acceptance rates
Poverty and education: what is the link?
Ethnic and socioeconomic causes of poor school attendance in developing worlds
Various teaching methods and their efficiency
Efficient teaching methods for children below two years
Why do students perform better in humanities than in sciences?
The difference between college acceptance and completion in most nations
Remote learning in developing countries
What are the best ways of approaching bullying in schools?
How do teachers promote inequality among students?
Does social class influence academic performance negatively or positively?
How do teachers shape their students’ personalities?

Coming up with a qualitative research title can be hard because of the numerous subject areas and the issue of uniqueness. Therefore, we have prepared the following qualitative title examples for you:

How to promote oral learning in classrooms
Political instability in developing countries: its economic impacts
The impacts of weather on social activities
Boredom and poor-decision making: the connection
Exploring the connection between attachment types and love languages
Socioeconomic impacts of instability on a country
How does social media impact the perception of reality
Reality TV shows: are they a true reflection of reality?
How culture applies to different age groups
Is social media influencing the loss of cultural values?

You can base your research topic on a specific region or nation, like the Philippines. A sample qualitative research title can get you started. You can pick a sample qualitative research title from the ideas below:

Why are so many Philippines residents migrating to America?
The impact of politics on migration in the Philippines
How has violence led to food insecurity in rural areas in the Philippines?
The Philippine education system: an overview
How cultural norms influence social activities in the Philippines
Gender roles in the Philippines society
How popular Filipino cultures have served as agents of social change in the nation
The link between male dominance and GBV in the Philippines
Barriers to clean hygiene in health centers in the Philippines
The spread of COVID in rural areas in the Philippines

Most top performers in research subjects attribute their success to choosing the best title for qualitative research. Here are some qualitative research topics about humanities and social science to promote good performance:

The impact of poor market rivalry on supply and demand
The role of parents in shaping kids’ morals
Is social media the root cause of poor societal morals?
How does alcohol impact a person’s normal behavior?
How often should adults engage in sporting activities?
Children’s eating habits and their influences
Low socioeconomic backgrounds and their impacts on self-esteem
The effect of the COVID-19 pandemic on the world’s views on viral diseases
How can school-going kids manage depression
Causes of mental challenges among school-going kids

Finding a good topic for qualitative research is a critical task that requires a lot of thought and research. However, we have simplified the process with the following qualitative topic ideas:

Pop music and erratic youth behavior: is there a link?
How do public figures influence cultures?
Ideas for improving healthcare in developing nations
Possible solutions for alleviating the food crisis in developing nations
New ways of mitigating viral diseases
Social media trends among the elderly
Quarantine as a mitigation approach for infectious diseases
Promoting social justice in patriarchal societies
Worrying trends among the young population
Emerging marketing trends in 2023

Qualitative research for college and high school students helps improve reading, writing, and intellectual skills. Here are some qualitative research examples and topic ideas for students :

How to detect and prevent natural disasters beforehand
Can the whole world have the same education system?
What is the most effective therapy for patients recuperating from brain surgery?
Possible solutions for promoting ethical practices in telehealth
Can addicts overcome addiction without therapy?
The latest technology trends and their impacts?
How can global governments promote mental health awareness?
Have smartphones caused reduced attention spans among users?
Sexual violence in rural areas
The introduction of Islam in African nations

We Are Here for You

Qualitative research is an investigative analysis of intangible or inexact data, mostly non-numerical. The title of qualitative research you choose will guide your entire research process and influence its conclusions. Do you need a paper or an example of a research title qualitative topic? Our expert team is ready to write it for you.

Tips on how to choose good qualitative research topics

Writing a research paper or a college assignment with success solely depends on your ability to choose suitable qualitative research topics. It’s essential to carefully examine and explore the field with all the challenges before you start writing to identify the key factors and aspects of your assignment. Here are a few tips on how to do that to get good research paper ideas.

Align your research topic with your field of interest

Your assignment topic should be something that interests you deeply so that you can completely get into it and make the most out of your efforts. More importantly, your topic should allow you to develop your personal skills and learn new things.

Make sure you have all the right research on the topic

If you choose a topic that has little to no supporting research available, you’ll end up getting stuck. You must properly research the topic before you start writing. This research will also help you shortlist unrelated topics and narrow down your scope so that you can focus on the information that matches your exact needs.

Follow your university guidelines!

Consulting with your professors and going through the assessment guidelines is paramount to writing a top-class paper. Follow your university guidelines to make sure your efforts get approved by your supervisor.

List of qualitative research topics examples

Long-term planning methods for better project management
How to deal with issues during a project implementation program
The best practices for dealing with tight project deadlines
Why time management is essential for goal setting
Flexibility in management: How to improve decision-making as a manager
Top professional techniques for developing management skills
Healthcare in low-income societies: How to achieve affordable medical care
Dealing with a loss and the process of recovery
How to make eco-friendly facemasks
Preventing flu during cold seasons: The most effective preventative methods
The importance of developing community-based sanitization programs
The best practices for quitting alcohol and cigarettes
Helping the young manage their obesity: The most effective obesity management strategies
Promoting healthcare during COVID-19: Strategies for expanding the health sector
Guide to collecting resources for building a centralized community
How academic and social practices can help uplift a society
Professional practices for building a one-on-one relationship between teachers and students
The science behind consumer motivations and appraisals
Reshaping the traditional form of virtual ethnography
Are homeschooling programs as efficient as they should be?
The importance of developing healthy eating habits
The best strategies for getting ahead of the prospective market
How to track the dynamics of real estate investments
How effective are modern newsgathering technologies?
Developing introvert behavior and its key effects
Can sharing help an individual overcome addictions?
Guide to creating a one-people community
The most effective methods for dealing with cyberbullying
The best way to bringing social equity to patriarchal societies
How quarantine prevents the spread of infectious diseases
The aging populations and the trends they follow
The latest digital media trends
Methods for mitigating communicable diseases
How governments work on protocol observance
Practices for preventing the spread of the coronavirus in crowded places
Alleviating pain during childbirth
Maternal healthcare in developing countries
Can pop music change erratic youth behavior?
The best therapies for recovering from brain surgery
How alcohol changes normal behavior
Depression management among school-going children
Strategies for avoiding a viral disease
Ways to influence the eating habits of children
How and when to engage in sporting activities
How low socioeconomic background impacts self-esteem
The importance of parenting for shaping children’s morals
The impact of poor market completion on supply and demand
Do children under four years need preschool education?
Single-gender schools vs. mixed schools
How the world would benefit from the same education system
How virtual reality helps reshape the world
The hottest destinations for traveling at the moment
How fast does the ozone layer deplete?
Is it possible to predict natural disasters before they occur?
The effects of digital marketing on modern businesses
Physical learning vs. online learning
How related are Windows and Apple products?
Study cases of bullying in schools
The effect of stress on human behavior
Patient behavior and the influence of social processes

If you’re looking for the best way to choose some of the most suitable qualitative research paper topics for your college assignment, these 60 topics should help you get ahead of your task and write an engaging paper. All topics above are for your personal education and motivation. If you still need help with your assignment, our professional paper writing services are available 24/7.

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131 Interesting Qualitative Research Topics For High Scoring Thesis

Qualitative research topics are undoubtedly not easy. While statistics enthralls some students, others don’t like the subject. That’s because qualitative assignments entail cognitive analysis, which complicates them. But apart from the hardships of completing the projects, selecting topics for qualitative research papers is also a challenge.

This article presents a list of 130-plus qualitative research topic ideas to help learners that struggle to get titles for their papers. It is helpful because many learners have difficulties picking titles that will make their essays impressive to educators. But before presenting the topics, this article defines qualitative research.

What Is Qualitative Research?

Qualitative research is an investigative and innovative abstract data analysis. When writing a qualitative research paper, a learner analyzes intangible data. Qualitative researchers code the data after or during collection. Therefore, having top-notch research topics is necessary for a first-class essay.

Knowing how to write a qualitative research paper is vital because it helps the student deliver a copy that provides a clear picture of an event or situation. A researcher can achieve this via practical experience, reliable reporting, and conversations. Gathering raw data is the initial step in qualitative research. A researcher can gather raw data by conducting reviews, observations, and surveys. Also, researchers can use creative methods to collect data.

Best Examples Of Qualitative Research Topics

Qualitative research covers many things. Here are examples of topics that learners can explore in their qualitative study.

What causes stigma around some health challenges?
Stigma facing the people living with disabilities- What is the cause?
Can Pro Bono legal assistance improve the criminal justice system?
How the less privileged can benefit from Pro Bono services
The educational challenges facing rural children- Are there ways to help them?
Child labor causes- How to mitigate the practice
Substance and drugs- What are young people abusing more?
How alcohol affects college students
Can food insecurity interfere with children’s performance in school?
Food banks intricacies- Understanding the challenge in low-income areas
Free education- Does it have socioeconomic benefits?
Culture and female harm- What’s the connection?
The impact of social media on physical and social engagement among teens in urban areas
Using medication to treat depression- What are the health benefits?
Investigating peer educators’ efficiency in creating awareness of health and social issues
Gender-based violence- What causes it in rural areas, and how does it affect victims?
Sexual reproductive health challenges of child brides- Are there ways to control it?
Investigating the causes of school dropout among teenagers
How to address school dropout among young adults
Investigating the deteriorating academic pursuit in Third-World countries
Social activities- Do they have benefits for depressed people?
Investigating cerebral palsy and the stigma that people associate with it.
Living with disabilities- Are there social implications?
The impact of ableism on disabled people
Exploring the promotion and benefits of feminist values
Why should society promote free education in all learning environments?
What causes food insecurities among low-income earners?
Food and housing insecurity- What are the root causes?
What are the effects of displacement- Investigating the homeless people’s mental health

These are good examples of qualitative research topics. However, a student that picks a title in this category should research it extensively to impress the educator with their work.

Qualitative Nursing Research Topics

Professors ask students to write about qualitative topics when pursuing nursing studies. Here are issues to consider in this category.

How does the nurse-patient relationship affect health outcomes?
How can nurses deal with complex patients?
How can nurses provide culturally competent care?
How do personal beliefs affect nursing practice?
What is the impact of spirituality on nursing care?
How does the nurse’s role change when working with terminally ill patients?
What challenges do nurses face when providing end-of-life care?
How can nurses best support families whose members have serious illnesses?
What are the unique challenges of caring for elderly patients?
How does the nurse’s role change when working in a hospice setting?
Health outreach programs- What are the most effective ways to execute them?
Effective methods of curbing drug abuse
Effective ways to help rape survivors
How can nurses administer care to female genital mutilation victims?
How to care for special needs individuals
Anxiety and depression symptoms
Methods of administering care to Dyslexia patients
How to help individuals dealing with mental disorders
Signs of Alzheimer’s disease in older people
How to provide primary patient care

These are good qualitative research topics for students pursuing nursing studies. Nevertheless, learners must research any of these titles before writing their papers.

Qualitative Research Topics In Education

Most topics spring up from the education niche despite fitting other specifications. Here are examples of qualitative research topics that include the education niche.

Are guidance and counseling essential in schools?
How computer literacy affects education
Why governments in developing schools should encourage adult education
Autistic children’s education- Which learning style suits them?
Is mental health education relevant in the modern school curriculum?
Exploring the learning conditions for kids in third world countries
Child education and food insecurity- What is the connection?
The impact of virtual learning on high school students
How does alcoholism affect a student and their education?
Homeschooling- What are its advantages and disadvantages?
How do teachers’ beliefs about intelligence affect their teaching?
What is the teacher’s role in developing a student’s self-concept?
Does race or ethnicity play a role in how teachers treat their students?
What are the teachers’ experiences with teaching students with special needs?
What methods do effective teachers use to motivate their students?
What are the most effective ways to teach reading and writing?
How does technology use affect how teachers teach, and students learn?
What are the challenges faced by teachers in rural areas?
What are the challenges faced by teachers in urban areas?
How do charter schools differ from traditional public schools?

Many topics and issues in the education system allow learners to find subjects to investigate and cover in their papers quickly. And this is not an exhaustive qualitative research topic list in this field. Nevertheless, it covers the most exciting ideas to explore.

Qualitative Research Topics In Public Health

Educators ask students to write academic papers while studying the public health sector. And this provides insights into crucial and relevant aspects of this sector. Here are qualitative research topics examples in this category.

How does the public health sector manage epidemics?
The role of public health in disaster management
Evaluating the effectiveness of public health campaigns
An analysis of the factors that hinder effective public health delivery
Access to healthcare: A study of rural and urban populations
Health needs assessment of refugees
Mental health support within the public health sector
The role of technology in public health
Understanding and addressing health disparities
Sexual and reproductive health rights in the public health discourse
How immunization benefits people in rural areas
What causes water-borne diseases, and how can society mitigate them?
Symptoms of high blood pressure among young people
How antenatal care helps pregnant women
How to boost breast cancer awareness

These are excellent qualitative research paper topics in the public health sector. Nevertheless, learners need sufficient time and resources to investigate their preferred titles in this category to write winning papers.

Qualitative Research Topics In Project Management

Project management writing focuses on ways to achieve results and goals while basing the achievement on the process. This subject covers planning, structuring, proffering, and controlling ways to execute plans to accomplish desired goals. Here are research topics for qualitative research in project management.

How effective communication strategies can impact the outcome of a project
How different leadership styles affect team productivity during a project
The role of conflict management in ensuring successful project outcomes
Gender differences in the perception and understanding of project risk
The impact of organizational culture on a project’s likelihood of success
How different project management methodologies affect its outcome
The effect of stakeholder involvement on project success
How to manage virtual teams effectively to ensure successful project outcomes
What motivates project managers to achieve successful results?
How can project managers create a positive work environment that leads to successful outcomes?
What challenges do project managers face when trying to achieve successful outcomes?
How can project management be used to achieve social change?
What are the ethical implications of project management?
What are the global impacts of project management?
Ways to achieve sustainable development through project management

These are topics to explore in project management. Nevertheless, learners need adequate time to investigate their chosen titles and write winning essays.

Qualitative Research Topics In Political Science

Qualitative research can also cover political science. Investigating this field enables people to understand it better and can be broad. Here are sample titles to consider in for your scientific thesis .

How do social media affect the way people engage with politics?
What motivates people to vote?
How does voting behavior change over time?
What are the consequences of gerrymandering?
How does campaign finance influence elections?
Interest groups- What is their role in politics?
How do the media cover politics?
What are the effects of political scandals?
How does public opinion influence policymakers?
How feminism enhanced the American politics
The adverse effects of misrepresentation
The American democracy- A look into its dimensions
Colorism, racism, and classism- How the American ideologies differ
What causes an election crisis?
Two-party system- What challenges does it face in America?
Black women’s inclusion in the American politics
Should America have a multi-party system?
Why mass media matters in politics’ scrutiny and promotion

While political science is a broad field, these narrow topics help learners handle their research effectively. Pick any of these ideas to write a winning essay.

Topics For Ethnography Qualitative Research

Ethnographic research entails studying and paying attention to society and describing it. Here are topics to consider for a research paper in this field.

Studying a subculture: Reasons people join and stay in gangs
How does social media use vary by culture?
An ethnographic study of a homeless shelter or soup kitchen
Understanding the lives of sex workers through ethnography
The impact of religion on family life
How does parenting vary between cultures?
How do children learn and socialize in different cultures?
What is the effect of migration on family life?
What are the experiences of refugees?- An explorative case study
What is the impact of poverty on family life?
How do people in different cultures understand and experience mental illness?
What is the role of the family in other cultures?
What are the end-of-life experiences and beliefs around death in different cultures?

This article has presented easy qualitative research topics. However, some need time and resources to investigate and write quality papers. Therefore, pick your paper title carefully to write an essay that will earn you an excellent grade.

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202 Best Choice Qualitative Research Topics for Students 2023

As a college student, you’ll always encounter a series of essays to write while in school. These essays will always be of different types, and they’ll include research essays. There are two important things to know when embarking on research paper writing. First, you have to understand if your research work is to be quantitative or qualitative.

For qualitative research writing, you’ll be required to go through a fundamental research process which entails gathering raw and primary information through field research which can either be done through interviews, surveys, observations, or through any other way of harnessing raw data.

There are so many research topics to look into when preparing for your essay writing. Among these are some of the qualitative research topics ideas to look out for.

Examples of Qualitative Research Topics

There is a wide variety of what qualitative research can cover. Below you’ll find a qualitative research topics list with some initial ideas that can get you started.

How Social media is affecting the physical social engagement of Teenagers in Urban areas
Health benefits of treating depression with medication and some of them realize results
The efficiency of Peer educators in creating social awareness on social and health issues
Understanding the effects of Gender-Based Violence (GBV) in rural areas and how this negatively impacts women in such areas
Challenges of the sexual reproductive health of child brides and how this can be controlled
Social investigation into the cause of dropping out of the school of teenagers and young adults and some of the ways through which it can be addressed
Academic pursuit: is it deteriorating in Third World countries
Benefits of engaging in social activities to depressed people and those struggling with certain mental health challenges
Understanding the learning challenges of dyslexic children and progressive ways to administer help to them
A questioning of the stigma associated with cerebral palsy
The social implications of living with disabilities
How ableism affects disabled people in our society
Understanding the benefits and promotion of feminist values in rural areas
The need to promote free education across every learning environment
Investigating the root causes of food insecurities in low-income neighborhoods
Understanding the challenges of housing insecurity and food insecurity
Displacement and its accompanying effects: a look into the mental health of homeless people
How culture contributes to female harm in the society
Socioeconomic benefits of free education in our society
Understanding the intricacies of food banks in low-income neighborhoods
How food insecurity causes children to perform poorly in school
The effects of alcohol on college students
Drugs & Substance: which do young adults abuse more
The causes of child labor and how to mitigate against such practices
Educational challenges on children in rural areas and ways to proffer help
Benefits of Pro Bono services to the less privileged
How Pro Bono legal aids improve the justice system
Understanding the stigma of living with disabilities
Causes of the stigma that surrounds certain health challenges

Qualitative Nursing Research Topics

Even while your area of specialization in college is in medicine or health care, you’ll still be required to carry out research writing. If your specialization is in nursing, there is still research to embark on. Because nursing itself as a field of study touches across a lot of medical and health care issues which requires research to be paid attention to and brought relevance to. Here are some qualitative research topics examples on nursing to look into.

How to administer care to patients with Dyslexia
How to help patients with mental disorders
Signs and Symptoms of autism and how to extend help to these patients
How to identify Alzheimer’s in older patients
Understanding how to deal with pregnant women and emergencies
Administering antenatal care to pregnant women
Patient care in psychiatric units and a look into that
Identifying and treating Alzheimer’s
Basics of patient care
Difference between workloads of ICU nurses and OR nurses
Care for hypertensive patients with diabetes
First aid treatments for gun victims
Pros & cons of nurses’ drug prescription
The role of nurses in rural healthcare services
Understanding care in nursing homes
Intensive care for visually and verbally impaired patients
Benefits of immunization in rural areas
Outlining and handling the side effects of the COVID-19 vaccine
Why compassion and sensitivity is important for nurses
The role of nurses and healthcare corporations
How nurses can handle cardiovascular challenges
Signs of Depression and anxiety in patients
How to take care of people with special needs
How to take care of elderly
How to administer care to survivors of female genital mutilation
How to assist rape survivors
Bipolar symptoms in young adults
How to curb drug abuse
Effective ways to carry out health outreach programs

Qualitative Research Topics in Education

While there are other topics specific to different other specifications, they all mostly spring up from education. There are so many issues and topics that pertain to the education system which allows for more research to be embarked on this aspect of learning. The one realistic and easy way to evaluate and improve the quality of education is through the carrying out of the research. Here are some good qualitative research topics in education.

Which learning style is efficient for autistic children
Importance of mental health education in the school curriculum
The importance of computer literacy
Learning condition of children in third world countries
Food insecurity and child education
How virtual learning affects high school students
Can students manipulate lockdown browsers?
Effects of alcoholism on education
Understanding adult learning
The need to encourage adult education
Impacts of computer literacy on education
Disadvantages of homeschooling
Importance of guidance and counseling in schools
Significance of school uniform to learning
How to improve oral learning in classrooms
The negative impacts of student loans
How to teach and improve the learning abilities of ADHD students
The importance of sign language learning
Impacts of the poor educational system
The need to include technology into the education system
How smartphones affect students academic performance in the academic system
Psychological impacts of student bullying
Developing connecting through virtual learning
Importance of research writing in schools
The need to improve educational learning for children in low-income neighborhoods
The importance of reading to preschoolers
Importance of social activities in schools
Ways to help children with learning disabilities to improve their learning
Easy ways to master foreign languages for students in high school.

Qualitative Research Topics in Political Science

Writing qualitative research also extends to the field of political sciences. Qualitative research is very important in the political field because it allows people to have a clearer understanding of the field as in most cases, it can easily become broad. Narrowing your research to specific topics will help you handle the research effectively. Here are some qualitative research topics lists in political science.

How COVID-19 impacts low-income neighborhoods
The need for the cancellation of student loans and not the suspension of student loans
Racism as a dividing factor in America
Segregation and racist laws
Effects of capitalism on America’s health system
Why healthcare in America should be free
The abortion regulation bill and its effects
What the return to office move says about American capitalism
The distinction between Liberalism and Conservatism and places where they merge
Understanding neoliberalism and how it impacts our activities in the society
COVID-19: Vaccines and treatments
The importance of independent judiciary and legislation to improve the American legal system
Understanding the effects of American incarceration
Carceral system in America and how it targets mostly people in minority groups
Understanding American foreign policy
The negative impacts of peace war in affected countries
A look into the dimensions of the American democracy
Classism, racism, colorism: understanding the different American ideologies
The need for the cancellation of the American carceral system
Dissecting the causes of the election crisis
The need for a free polling system to encourage free and fair voting practices
The challenges of Americans two-party system
The role of mass media in promoting and scrutinizing politics
Why America needs a multi-party system
The inclusion of black women in American politics
The need for representation in American politics
The negative impacts of misrepresentation
Addressing Police brutality in America
The role of feminism in enhancing American politics

Topics for Ethnography Qualitative Research

Carrying out Ethnographic research requires paying attention and studying society from a descriptive perspective. This form of research writing is usually useful in cultural anthropology. Practically, when you are writing ethnographic research, you’ll be required to carry out a series of research writings. One of the most important researches you’ll be embarking on which in turn becomes primarily beneficial to the essay is qualitative research. With qualitative research writing in ethnography, every single collected raw data is useful information to you that will enable you to pull through with your essay. Listed below are some qualitative research paper topics.

How does Sexual violence in rural areas affect the psychological well-being of the women and girls in such locality
Evaluating the role of parental care and the lack of it thereof in the lives of some foster kids
An insight into the primary causes of the swift migration happening from African to Europe
Examining the distinction between the Sharia laws applicable to Muslims abroad and those in African countries
Explain how political instability in certain countries is often the remote cause of the general instability that arises in any country.
The relationship between political and instability and migration
Exploring the link between violence against women and sex trafficking
Analyzing the socioeconomic impacts of instability on a nation
An overview of the rise of oral literature study in literature
The social implications of American confinement systems on individuals
What are the ways through which sororities impacts the lives of those within it
A study into the ways through which government enables homelessness
A study of the American society and how to reach it is in culture and history
Outlining some of the challenges of Muslims in Africa
Discussing the leniency of the practice of Islam in foreign spaces
A study into the importance of fraternities and sororities
How is the popular culture impacting the psyche of Americans
The impacts of westernization in human perception
How does literature contribute to change the world
Discussing the challenges transgender people undergo within and outside the LGBTQ+ community
How social media distorts the perception of reality
The role of the smartphone in our deteriorating attention span
Understanding culture and how it applies to different American groups
The importance of books in the lives of children in rural areas
How violence breeds housing and food insecurity
The role of capitalism in generating food insecurity
Understanding the effects of female genitalia mutilation in girls
How popular culture serves as an agent of social change
How male dominance breeds male violence

Qualitative Research Topics in Public Health

Even while within the public health sector, you’ll still be required to write qualitative research on your field of study. What this allows is that it gives you the much-needed insight into looking into relevant and crucial aspects of your field of specialty that might need the extra attention. Knowing this while writing research will enable you to broaden your understanding of the intricacies of your course of study as it allows you to gather information firsthand. Here are some research topics for qualitative research on public health.

The benefits of immunization in rural areas
Causes of water-borne diseases in such our society and how this can be mitigated against
The simple signs and symptoms on how to indicate high blood pressure in young people
The importance of antenatal care to every pregnant woman
Ways to create awareness for breast cancer
Barriers to clean hygiene in health centers
Understanding the health challenges of lack of drinkable water in a community
Prevalence of COVID and how to control its spread
Importance of nose masks in the times of Covid-19
Health insurance and how it benefits people
Importance of safe menstrual care for girls
How to control the widespread of Flu
Benefits of exercise to obese people
How to properly manage to live with Diabetes type II
Causes of malnutrition in young children
Control of the prevalence of drug and substance abuse
Prevention methods for COVID-19
The importance of contraceptives for sexually active teenagers
Why do teenagers need sex education and not complete abstinence
Poorly maintained public hospitals and their effects
The need to properly manage the source of our waste products disposal
Factors generating health issues in pregnant women
The importance of post-natal to nursing mothers
The need for the creation of health awareness in rural areas
The growing impacts of COVID-19 on the healthcare system
The health benefits of constant sanitation
Role of social distancing in limiting the cases of COVID-19 in the society
The difference between epidemic and pandemic
The role of finance in propagating an inclusive and efficient healthcare system.

Qualitative Research Topics in Project Management

Project management entails making plans, structuring, controlling, and proffering reliable ways for the carrying out of such plans to achieve desirable results or goals. The main focus of every form of project management writing is that it focuses on ways through which goals or results can be achieved while basing it on a given process. There are so many topics that are in line with project management. Here is a look into some of the easy qualitative research topics within this particular field of study.

The leading causes of underdevelopment in most sectors in the society and possible ways to mitigate against this.
The assessment of the contributing factors that lead to failed healthcare systems in rural areas
Understanding the challenges that often generate food insecurity and scarcity within a given locality
Plausible ways through which food insecurity can be handled within a given society
An investigation into the causes of increased child mortality cases in rural areas
Impacts of financial management in a country and how it benefits citizens
How to set up an operation pest control activity in a society
Investigation into the current cost of living in the society and how this is propagated by capitalism
The need to create a more inclusive healthcare system
The root causes of lack of medical insurance and possible ways to curb it.
The importance of health management in organizations and possible ways to ensure it
Procedure to encourage the building of health centers in underdeveloped areas
Promoting the growth and enhancement of management systems that ensure positive impacts on underserved areas
Analysis of the cost-effectiveness of manufacturing learning centers in urban areas
Evaluation of accommodation spaces in public nursing homes
Enhancing the living situation of charity homes and ways to ensure it
What is the benefit of building communication masts in rural areas
Efficient ways of regulating revenue distribution
Design system for building online regulated parking system
Design process and management of geolocators
How to ensure effective budget planning
The importance of budgeting systems and revenue regulatory systems in government sectors
Overview of budgeting and budget padding as a financial regulatory system.
The problem with healthcare construction projects in Louisiana
The role of strategy in enhancing business management
Student loan challenges faced by academic students in America
The importance of developing healthy customer-client relationships
Foreign policy and its impact on developing industrial complexes

Are you writing your college research essay and wondering about how to go about it and, at the same time, if it will require expert writing help? Look no further, for you can rest assured that there are professional research writing experts here that will provide you with quality but cheap essays that will get you high grades! Don’t hesitate to try it out if you are struggling.

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The Oxford Handbook of Qualitative Research (2nd edn)

Patricia Leavy Independent Scholar Kennebunk, ME, USA

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The Oxford Handbook of Qualitative Research, second edition, presents a comprehensive retrospective and prospective review of the field of qualitative research. Original, accessible chapters written by interdisciplinary leaders in the field make this a critical reference work. Filled with robust examples from real-world research; ample discussion of the historical, theoretical, and methodological foundations of the field; and coverage of key issues including data collection, interpretation, representation, assessment, and teaching, this handbook aims to be a valuable text for students, professors, and researchers. This newly revised and expanded edition features up-to-date examples and topics, including seven new chapters on duoethnography, team research, writing ethnographically, creative approaches to writing, writing for performance, writing for the public, and teaching qualitative research.

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189+ Most Exciting Qualitative Research Topics For Students

Researchers conduct qualitative studies to gain a holistic understanding of the topic under investigation. Analyzing qualitative? Looking for the best qualitative research topics?

If yes, you are here at the right place. We are discussing here all the topics in every field. Basically, qualitative research is the most valuable approach within the fields of social sciences, humanities, and various other fields.

Qualitative research uses a wide array of methods such as interviews, focus groups, participant observation, content analysis, and case studies. Even among others, to gather and analyze non-numerical data.

In this blog, we will explore the diverse, most interesting qualitative research topics, highlighting their importance. Whether you are a student, a scholar, or a practitioner in your field, these best qualitative research ideas are most helpful for you.

Must Read: 21 Ways To Get Good Grades In College

What Is Qualitative Research

Table of Contents

Qualitative research is a systematic and exploratory approach to research that focuses on understanding and interpreting the complexities of human experiences, behaviors, and phenomena. It aims to provide in-depth insights into the “how” and “why” of various issues by examining them in their natural settings and contexts. Unlike quantitative research, which primarily deals with numerical data and statistical analysis, qualitative research relies on non-numerical data such as interviews, observations, textual analysis, and participant narratives to uncover deeper meanings and patterns.

Key Characteristics Of Qualitative Research

These are the main features of Qualitative research. It is such as;

1. Subjective Understanding

Qualitative research is concerned with subjective aspects of human experiences, such as beliefs, emotions, values, and perceptions. It seeks to understand the world from the perspectives of the individuals being studied.

2. Contextual Exploration

Researchers immerse themselves in the context or environment in which the phenomenon of interest occurs. This contextual understanding is crucial for interpreting the findings accurately.

3. Flexibility

Qualitative research methods are flexible and adaptive, allowing researchers to adjust their approaches as they gain insights during the research process.

4. Small Sample Sizes

Qualitative studies often involve smaller samples compared to quantitative research, but they prioritize depth over breadth, aiming to gain a profound understanding of a particular group or issue.

5. Data Collection Techniques

Qualitative data is gathered through various techniques, including interviews, focus groups, participant observations, document analysis, and open-ended surveys. Researchers often use a combination of these methods to triangulate their findings.

6. Inductive Approach

Qualitative research typically employs an inductive approach, meaning that researchers develop theories or concepts based on the data they collect, rather than testing pre-existing hypotheses.

7. Rich and Detailed Data

The data collected in qualitative research is rich and descriptive, often involving transcripts of interviews, field notes, or coded textual data. Researchers analyze this data to identify themes, patterns, and relationships.

8 Great Tips On How To Choose Good Qualitative Research Topics

Here are some tips to help you select strong qualitative research topics:

1. Personal Interest and Passion: Start by considering what genuinely interests and excites you. Your enthusiasm for the topic will sustain your motivation throughout the research process.

2. Relevance: Ensure that your chosen topic is relevant to your field of study or the discipline you are working within. It should contribute to existing knowledge or address a meaningful research gap.

3. Research Gap Identification: Review relevant literature and research to identify gaps or areas where there is limited qualitative research. Look for unanswered questions or underexplored aspects of a particular subject.

4. Feasibility: Assess whether the topic is feasible within the scope of your research project. Consider factors like available time, resources, and access to potential participants or data sources.

5. Clarity and Specificity: Your research topic should be clear, specific, and well-defined. Avoid overly broad topics that are difficult to explore in depth. Narrow it down to a manageable focus.

6. Significance: Ask yourself why your research topic matters. Consider the potential implications and applications of your findings. How might your research contribute to understanding, policy, or practice?

7. Originality: Aim for a unique angle or perspective on the topic. While you can build on existing research, strive to offer a fresh viewpoint or new insights.

8. Researchable : Ensure that your topic is researchable using qualitative methods. It should allow you to collect relevant data and answer research questions effectively.

137+ Most Exciting Qualitative Research Topics For All Students

These are The following best qualitative research topics are given below for the students.

Qualitative Research Topics In Health and Medicine

Experiences of healthcare workers during the COVID-19 pandemic.
Perceptions of alternative medicine among cancer patients.
Coping mechanisms of individuals with chronic illnesses.
The impact of telemedicine on patient-doctor relationships.
Barriers to mental health treatment-seeking among minority populations.
Qualitative analysis of patient experiences with organ transplantation.
Decision-making processes of families regarding end-of-life care.

Qualitative Research Topics In Education

The role of parental involvement in student academic achievement.
Teacher perceptions of remote learning during a pandemic.
Peer influence on academic motivation and performance.
Exploring the experiences of homeschooling families.
The impact of technology on the classroom environment.
Factors influencing student dropout rates in higher education.

Qualitative Research Topics In Psychology and Mental Health

Understanding the stigma associated with seeking therapy.
Experiences of individuals living with anxiety disorders.
Perceptions of body image among adolescents.
Coping strategies of survivors of traumatic events.
The impact of social support on mental health recovery.
Narratives of individuals with eating disorders.

Qualitative Research Topics In Sociology and Culture

Experiences of immigrants in adapting to a new culture.
The role of social media in shaping cultural identities.
Perceptions of police-community relations in marginalized communities.
Gender dynamics in the workplace and career progression.
Qualitative analysis of online dating experiences.
Narratives of LGBTQ+ individuals coming out to their families.

Qualitative Research Topics In Technology and Society

User experiences with augmented reality applications.
Perceptions of online privacy and data security.
The impact of social media on political activism.
Ethical considerations in artificial intelligence development.
Qualitative analysis of online gaming communities.
Experiences of individuals participating in virtual reality environments.

Qualitative Research Topics In Environmental Studies

Public perceptions of climate change and environmental policies.
Experiences of individuals involved in sustainable living practices.
Qualitative analysis of environmental activism movements.
Community responses to natural disasters and climate change.
Perspectives on wildlife conservation efforts.

Qualitative Research Topics In Business and Economics

Qualitative analysis of consumer behavior and brand loyalty.
Entrepreneurial experiences of women in male-dominated industries.
Factors influencing small business success or failure.
Corporate social responsibility and its impact on consumer trust.
Experiences of employees in remote work settings.

Qualitative Research Topics In Politics and Governance

Perceptions of voter suppression and electoral integrity.
Experiences of political activists in grassroots movements.
The role of social media in shaping political discourse.
Narratives of individuals involved in civil rights movements.
Qualitative analysis of government responses to crises.

Qualitative Research Topics In Family and Relationships

Experiences of couples in long-distance relationships.
Parenting styles and their impact on child development.
Sibling dynamics and their influence on individual development.
Narratives of individuals in arranged marriages.
Experiences of single parents in raising their children.

Qualitative Research Topics In Art and Culture

Qualitative analysis of the impact of art therapy on mental health.
Experiences of artists in exploring social and political themes.
Perceptions of cultural appropriation in the arts.
Narratives of individuals involved in the hip-hop culture.
The role of art in preserving cultural heritage.

Qualitative Research Topics In Crime and Justice

Experiences of formerly incarcerated individuals reentering society.
Perceptions of racial profiling and police violence.
Qualitative analysis of restorative justice programs.
Narratives of victims of cyberbullying.
Perspectives on juvenile justice reform.

Qualitative Research Topics In Sports and Recreation

Experiences of athletes in overcoming career-threatening injuries.
The role of sports in building resilience among youth.
Perceptions of performance-enhancing drugs in professional sports.
Qualitative analysis of sports fandom and its impact on identity.
Narratives of individuals involved in adaptive sports.

Qualitative Research Topics In History and Heritage

Experiences of descendants of historical events or figures.
Perceptions of cultural preservation and heritage conservation.
Narratives of individuals connected to indigenous cultures.
The impact of oral history on preserving traditions.
Qualitative analysis of historical reenactment communities.

Qualitative Research Topics In Religion and Spirituality

Experiences of individuals who have undergone religious conversion.
Perceptions of spirituality and well-being.
The role of religion in shaping moral values and ethics.
Narratives of individuals who have left religious communities.
Qualitative analysis of interfaith dialogue and cooperation.

Qualitative Research Topics In Travel and Tourism

Experiences of solo travelers in foreign countries.
Perceptions of sustainable tourism practices.
Qualitative analysis of cultural immersion through travel.
Narratives of individuals on pilgrimages or spiritual journeys.
Experiences of individuals living in tourist destinations.

Qualitative Research Topics In Human Rights and Social Justice

Narratives of human rights activists in advocating for change.
Experiences of refugees and asylum seekers.
Perceptions of income inequality and wealth distribution.
Qualitative analysis of anti-discrimination campaigns.
Perspectives on global efforts to combat human trafficking.

Qualitative Research Topics In Aging and Gerontology

Experiences of individuals in assisted living facilities.
Perceptions of aging and quality of life in older adults.
Narratives of caregivers for elderly family members.
The impact of intergenerational relationships on well-being.
Qualitative analysis of end-of-life decisions and hospice care.

Qualitative Research Topics In Language and Communication

Experiences of individuals learning a second language.
Perceptions of non-verbal communication in cross-cultural interactions.
Narratives of people who communicate primarily through sign language.
The role of language in shaping identity and belonging.
Qualitative analysis of online communication in virtual communities.

Qualitative Research Topics In Media and Entertainment

Experiences of content creators in the digital media industry.
Perceptions of representation in the film and television industry.
The impact of music on emotional well-being and identity.
Narratives of individuals involved in fan communities.
Qualitative analysis of the effects of binge-watching on mental health.

Qualitative Research Topics In Ethics and Morality

Experiences of individuals faced with ethical dilemmas.
Perceptions of moral relativism and cultural differences.
Narratives of whistleblowers in exposing corporate misconduct.
The role of empathy in ethical decision-making.
Qualitative analysis of the ethics of artificial intelligence.

Qualitative Research Topics In Technology and Education

Experiences of teachers integrating technology in the classroom.
Perceptions of online learning and its effectiveness.
The impact of educational apps on student engagement.
Narratives of students with disabilities using assistive technology.
Qualitative analysis of the digital divide in education.

Qualitative Research Topics In Gender and Sexuality

Experiences of transgender individuals in transitioning.
Perceptions of gender roles and expectations.
Narratives of individuals in same-sex relationships.
The impact of intersectionality on experiences of gender and sexuality.
Qualitative analysis of gender-based violence and advocacy.

Qualitative Research Topics In Migration and Diaspora

Experiences of immigrants in maintaining cultural ties to their home country.
Perceptions of identity among second-generation immigrants.
Narratives of refugees resettling in new countries.
The role of diaspora communities in supporting homeland causes.
Qualitative analysis of immigration policies and their impact on families.

Qualitative Research Topics In Food and Nutrition

Experiences of individuals with specific dietary restrictions.
Perceptions of food sustainability and ethical consumption.
Narratives of people with eating disorders seeking recovery.
The role of food in cultural identity and traditions.
Qualitative analysis of food insecurity and hunger relief efforts.

Qualitative Research Topics In Urban Studies and Community Development

Experiences of residents in gentrifying neighborhoods.
Perceptions of community engagement and empowerment.
Narratives of individuals involved in urban farming initiatives.
The impact of housing policies on homelessness.
Qualitative analysis of neighborhood safety and crime prevention.

Qualitative Research Topics In Science and Technology Ethics

Experiences of scientists in navigating ethical dilemmas.
Perceptions of scientific responsibility in climate change research.
Narratives of whistleblowers in scientific misconduct cases.
The role of ethics in emerging technology development.
Qualitative analysis of the ethics of genetic engineering.

Qualitative Research Topics In Social Media and Online Communities

Experiences of individuals in online support groups.
Perceptions of social media’s influence on self-esteem.
Narratives of social media influencers and their impact.
The role of online communities in social and political movements.
Qualitative analysis of cyberbullying and online harassment.

Qualitative Research Topics in Daily Life

The Impact of Social Media on Personal Relationships and Well-being.
Exploring the Experience of Remote Work during the COVID-19 Pandemic.
Perceptions of Sustainable Living Practices Among Urban Dwellers.
Qualitative Analysis of Food Choices and Eating Habits in a Fast-paced Society.
Understanding the Motivations and Barriers to Physical Activity Among Adults.

Qualitative Research Topics for Students

Student Perceptions of Online Learning: Challenges and Opportunities.
Peer Pressure and Decision-making Among Adolescents.
Exploring the Transition from High School to College: Student Experiences.
The Role of Extracurricular Activities in Student Development.
Motivations and Challenges of Student Entrepreneurs in Starting Their Businesses.

Qualitative Research Topics for STEM Students

Qualitative Analysis of Ethical Dilemmas in Scientific Research.
Women in STEM: Barriers, Challenges, and Strategies for Success.
Understanding the Decision-making Process in Biomedical Research.
Qualitative Exploration of Team Dynamics in Engineering Projects.
Perceptions of Artificial Intelligence and Automation Among STEM Professionals.

Qualitative Research Titles Examples

“Voices of Resilience: Narratives of Cancer Survivors.”
“Exploring Cultural Identity Among Immigrant Communities.”
“From Addiction to Recovery: Life Stories of Former Substance Abusers.”
“Inside the Classroom: Student and Teacher Perspectives on Inclusive Education.”
“Navigating Caregiving: Experiences of Family Members Caring for Alzheimer’s Patients.”

Qualitative Research Topics in Education

Teacher Beliefs and Practices in Culturally Responsive Pedagogy.
Qualitative Study of Bullying Incidents in Elementary Schools.
Homeschooling: Parent and Student Perspectives on Alternative Education.
Evaluating the Impact of Technology Integration in Classroom Learning.
Parental Involvement in Early Childhood Education: A Qualitative Analysis.

Qualitative Research Topics for Nursing Students

Patient Experiences of Chronic Illness Management.
The Role of Empathy in Nursing Practice: A Qualitative Study.
Qualitative Exploration of End-of-Life Care Decision-making.
Perceptions of Nurse-Patient Communication in Intensive Care Units.
Nursing Burnout: Causes, Consequences, and Coping Strategies.

Qualitative Research Topics for Human Studies

Understanding the Impact of Climate Change on Vulnerable Communities.
The Role of Social Support in Mental Health Recovery.
Experiences of First-time Homebuyers in the Real Estate Market.
Exploring the Motivations and Challenges of Volunteering.
Narratives of Trauma Survivors: Coping and Resilience.

Qualitative Research Topics 2023

Emerging Trends in Remote Work: Employee Perspectives.
The Influence of Social Media on Political Engagement in the Post-COVID-19 Era.
Qualitative Study of Mental Health Stigma Reduction Campaigns.
Sustainability Practices in Business: Stakeholder Perceptions and Implementation.
Narratives of Long COVID: The Lived Experience of Survivors.

10 Major Differences Between Qualitative And Quantitative Research

Here are the 10 best differences between qualitative and quantitative research:

Conclusion – Qualitative Research Topics

Consequently, the selection of qualitative research topics is a critical phase in the journey of any researcher or student pursuing qualitative inquiry. The process of choosing the right topic involves a delicate balance of personal passion, research significance, feasibility, and ethical considerations.

As we’ve discussed, it’s essential to choose a topic that not only resonates with your interests but also contributes to the broader academic or practical discourse. Qualitative research offers a unique lens through which to examine the complexities of human experiences, behaviors, and phenomena.

It provides the opportunity to delve deep into the “how” and “why” of various subjects, offering nuanced insights that quantitative methods may not capture. Whether you are investigating personal narratives, cultural dynamics, educational practices, or social phenomena, qualitative research allows you to uncover the rich tapestry of human existence.

What is a good topic for qualitative research?

Self-esteem among people from low socioeconomic backgrounds. The advantages of online learning over physical learning.

What are the five topics of qualitative research?

These are biography, ethnography, phenomenology, grounded theory, and case study.

What is the easiest type of qualitative research?

Content analysis is possibly the most common and straightforward QDA method. At the simplest level, content analysis.

What are the 4 R’s of qualitative research?

Qualitative social research, whether conducted as ethnography, participant observation, or in situ interviewing, fares poorly when examined by the criteria of representativeness, reactivity, reliability, and replicability.

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Top 70 qualitative research topics to ace 2022.

November 16, 2020

There is no denying it; qualitative research topics are not as easy as ABC. To some, statistics is an enthralling subject while others may opt to clean the sea rather than sit in a statistics class. Millions of students around the globe face this crossroad. The task is further complicated by the fact that qualitative assignments deal with a cognitive analysis of data.

If this is you, calm down. Our expert writers have already analyzed your problem and collated a list of 70 qualitative research paper topics for your inspiration. Keep your eyes peeled.

However, before we venture into our topic list, here is something you need to have at your fingertips;

What Is Qualitative Research?

It is the creative and investigative analysis of intangible and inexact data. The method is inductive in that the researcher codes the data during or after the collection. It is, therefore, necessary to have top-notch qualitative research topics for a first-class paper.

Qualitative Nursing Research Topics

How stress affects people’s behaviour
The efficacy of a particular medication to a patient
Environmental factors that necessitate quicker patient recovery
The feminist empiricism perspective of the nursing profession
How social processes influence patient behaviour
Unique attributes of a culture that determines a patient’s success rate

Qualitative Research Topics in Education

Ethnic and socioeconomic reasons for poor school attendance in developing countries
The efficiency of the teaching methods
Why most students perform poorly in sciences as compared to humanities
The number of students who pursue their college studies to the end
What is the level of academic preparedness of university students?
A case study on the victims of bullying in schools

Qualitative Research Topics Ideas

Correlation between Apple and Windows products
The advantages of online learning over physical learning
How have businesses transited into online digital marketing?
The 30 most travelled places in the world
Discuss on the rate at which the ozone layer is depleting
Can we detect and prevent natural disasters before they occur?

College Qualitative Research Topics List

How virtual reality worlds are transforming society
Is it possible to have the same education system throughout the whole world?
Evaluate the performance of mixed schools over single-gender schools
Is preschool education necessary for children under four years
The impact of unhealthy market completion on supply and demand
The role of parents in shaping their children’s morals

Qualitative Research Topics Examples

The impact of alcohol on a person’s normal behaviour
Self-esteem among people from low socioeconomic backgrounds
How often should one engage in sporting activities?
What influences the eating habits of children?
How to reduce the chances of contracting a viral disease
Management of depression among school-going children

Good Qualitative Research Topics

Effective therapy for patients recovering brain surgery
Influence of pop music on erratic youth behaviour
Approaches to improving maternal healthcare in developing countries
Possible solutions for alleviating pain during childbirth
Prevention measures against contracting coronavirus in crowded places
Working government policies on protocol observance

Research Topics For Qualitative Research

New ways of mitigating communicable diseases
Emerging trends in digital media
Worrying trends among the ageing population
The importance of quarantine during the spread of infectious diseases
How to promote social equity in patriarchal societies
Effective strategies that can help curb the problem of cyberbullying

Easy Qualitative Research Topics

The efficacy of homeschooling programs
Understanding the key roles of healthy eating habits
New ways of reaching out to the prospective market
Factoring in the dynamics of real estate investment
Latest newsgathering technologies and their effectiveness
The effects of developing introvert behaviour
Overcoming addictions through sharing with others
Creating a community of one people

Topics For Ethnography Qualitative Research

Transforming virtual ethnography into a modernized form
How to be close to each other yet so far away
Rethinking consumer appraisals and motivations
How can teachers develop a one-on-one relationship with their students
The place of social and academic practices in uplifting a society
Creating a centralized community using available resources

Qualitative Research Topics in Public Health

Strategies for promoting the health sector during the coronavirus pandemic
Effective obesity management strategies for the young
Ideas for quitting cigarettes and alcohol
Programs for community-based sanitization
Preventative methods for flu during cold seasons
Techniques of making eco-friendly facemasks
Positive ways of recovering from a loss
Means of achieving affordable healthcare in low-income societies

Qualitative Research Topics in Project Management

Ways of planning for a long-term project
Dealing with a backlash during a project implementation programme
Means of relieving pressure for tight project deadlines
Understanding the essence of time management in goal setting
Why managers should be flexible and apt in their decisions
Opportunities for the growth of management skills and techniques

You can never miss a qualitative research assignment. Therefore, use any of the examples of qualitative research topics above for your motivation. The issues should propel you to composing a top-rated qualitative research paper.

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300 Qualitative Research Topics For Easy Academic Victory

You are on the right page if you are looking for a perfect qualitative research topic and have difficulty finding it.

Writing a qualitative research paper is not a piece of cake. Let alone the research and writing; the first and most significant challenge is finding the qualitative research topic that is a perfect fit for you. You have to be sure about a handful of things to decide the best topic for you, and you can ace it. First and most important, you must choose a topic that you find appealing and motivating. If you are not interested in a topic, not only will it tire you, but it will make your research dull and exhausting as well. Two, choose a relevant topic that adds value to the academia. Last but not least, there must be enough data about the theme that you are about to choose. In case of any confusion, concerns, or questions, you can consult for paper writing help from Paper Perk .

Table of Contents

Qualitative Research Topics: Psych, Education, Health, Medicine & More

Wandering around the internet looking for qualitative research topics can be exhausting. We are writing this article to make it a one-stop solution for you. There is enough inspiration to come up with the most suitable topic for you, no matter your academic area.

Psychological Qualitative Research Topics

Emotional Intelligence: Can it be an excellent alternative to IQ?
Oxytocin in autistic children.
Meditation: A means to control emotions
Emotional dependency during pregnancy
Schizophrenia: Causes and treatment
Post-traumatic stress disorder: Causes, symptoms, diagnosis, treatment
Psychology of physical attraction in opposite sexes
What is a borderline personality disorder? Facts and myths
Psychological elements in electronic media: Marketing, persuasion, and propaganda
Psychology in public relations
Psychology in international relations
Causes of depression and what to do to avoid it?
Detailed analysis of speech disorders
Criminal psychology and the origin of serial killers
Psychological aspects of the aging process
The character of NGOs regarding awareness about mental health
How to prevent child abuse with the help of psychology?
Aspects of criminal psychology
Emotional imbalance: Causes, symptoms, and treatment
Memory loss? Is it a neural problem or a psychological problem?
The secrets to well-being
Mental disorders in teens

Read More: Psychology Research Paper Topics

Political Qualitative Research Topics

What role did masons’ living conditions have in forming workers’ political movements ?
How do presidential elections matter?
Political compass: A critical analysis
Is a representative democracy genuinely democratic?
How has Europe evolved in terms of democracy?
Democratic evolution in the United States in the last three centuries
Is democracy a myth or a reality?
Why is voter abstention a danger to democracy?
Role of minorities in the United States politics
Freedom of expression in developing countries
Freedom of expression under Islamist regimes
Misconduct on television: Awareness and Legislation

Read More: Political Science Research Topics

Qualitative Research Topics for Art and Culture

Is history a universally shared concept?
Can a man be indifferent to art?
How do we articulate the link between science and technology?
What is the purpose of art?
What does the artist show us? Expression and symbolism
What is an artist? What does an artist do?
What is an artist?
Is art always transgressive?
Work of art: The proof of the freedom of the spirit
Can art compete with nature?
Does art only have the function of freeing us from our passions?
Passion and emotion in art
Absurd surrealism
Grotesque surrealism
Different movements in art
Progress and evolution of art
The art of the middle ages
The art of the renaissance
Is the work of art necessarily beautiful?
Does art change our relationship with reality?
Does the critic able to regard something as art or not?
Does the experience of beauty necessarily pass through the work of art?
Things that art teaches us, artists, as a technician
Importance of meaning in a work of art
Meaningless art and absurdist existentialism
The need for a model in the production of art
Can we conceive of a society without art?
Different aspects of society are defined and differentiated by art
The fear of industrial production among the artists
Dystopian art: The ability to predict the future among artists
Elements that distinguish the work of art from any object
Why the artists deserve a special place in the world
Rules and regulations in art
Reproduction of art: Plagiarism in art and harm of repetition
Art and escapism
Anachronistic art and the element of satire
Should the artist seek to please the audience
Can we blame a work of art for not being worth anything?
Does every human being understand and appreciate art?
Do you think that, according to Aristotle’s formula, art is an “imitation of nature”?
Why does what we dislike in life please us in a work of art?
Does art seem to be a “revolt against the tyranny of desire”?
Why do we apply the term “creation” to artistic activity?
Sacrosanctity of art and human duty to uphold it

Qualitative Research Topics Involving Environment Issues

Advantages and disadvantages of technology for the environment
Benefits of environmental education in children
Methods to make modern society aware of the environment
Alternative energies
Nuclear energy production: An alternative to the planet’s growing energy demand
X degree care for the environment
Analyze the advantages and disadvantages of the different types of renewable energy
Need to develop environmentally friendly products
Documentation of experience: Protection of nature
Elements involved in environmental deterioration
Environment and strategies for sustainability
Environmental activism in adolescents and young people
Sustainability and security for environmental justice
Raising awareness about the protection of the environment through sports, literature, and culture
Environment influenced by collective and individual actions
Awareness of the advantages and disadvantages of the use of technologies
Effects and causes of acid rain and groundwater
Ways to live sustainably or focus on a specific aspect of sustainability
Recent disasters caused by global warming
Greenhouse effect and melting ice
Importance of renewable energy
Wildlife and endangered species
Air quality and pollution
Water quality in underdeveloped countries
Famines caused by environmental changes
Various recycling programs: Which one is the most effective
Awareness to participate in the initiatives about the protection of the environment
How deforestation has affected animals or how it is related to climate change
Importance of the coral reef, the dangers of its destruction, or preservation strategies

Read More: Best Legal Research Paper Topics

Qualitative Research Topics on Public Relations

Public Relations and socio-productive activity
Organizational Communication and Public Relations
Ethics in the practice of Public Relations
Epistemological foundations of Public Relations.
Factors that limit the practice of Public Relations.
Public Relations is a strategic factor of the company.
Relationship workers and professional practice in the United States
Corporate image and Public Relations
Corporate identity and Public Relations.
Public Relations and social enterprise
Public Relations as an integration factor.
Profile of the teacher of Public Relations.
Legislation of Public Relations in Europe
The free exercise of Public Relations
Public Relations and the labor market
Public Relations and digital communication
History of Public Relations in Europe
History of Public Relations in the United States
History of Public Relations in Canada
Semiology and Public Relations
Linguistics and Public Relations
Indicators to evaluate Public Relations programs
Planning of Public Relations in organizations
Public Relations through radio and television
University teaching in Public Relations

Read More: Criminal Justice Research Paper Topics

Qualitative Research Topics for High School Students

How has technological development helped hospitals?
Benefits of technological advances in the classroom
Advantages and disadvantages of technology in children
How and why are fun activities different during every stage of the educational period, Montessori, school, college, and university?
Most dangerous challenges that must be avoided as students
Challenges made by celebrities: How do future career choices and jobs look for you in the next decade?
The pros and cons of viral challenges from Tiktok and reels
How/what do social networks help?
Disadvantages of social networks
Problems of social network in adolescents
What is the most suitable age for children to have a social media presence?
Toxic behaviors accompanied by social media: Prevention and Solution

Educational Qualitative Research Topics

History of education
How education has changed over time in one place
Importance of sports and games in early childhood education
Possible results of adding playtime to education
Pros and cons of a grading system
Most effective grading methods
How tests affect the success or mental health of students
Assessment methods: Such as standardized tests or open tests
Investigate how dress codes affect student performance
Different schools of learning
Qualities that effective teachers possess
Effects of teaching and lesson planning
Different approaches of public and private schools
Pros or cons of a charter school systems
How class size and number of students affect student performance
Qualities of an Effective Teacher
The length of the school day, or the length of breaks, and how the durations affect the progress of the students
How the start time of school affects performance

Read More: Biology Research Paper Topics

Qualitative Research Topics for Business and Economy

The chartered accountant and the client: what relationship today?
How does the arrival of the low-cost accountant change differentiation practices in accounting?
Law and accounting: how do the new laws impact the profession of a chartered accountant?
Accountants, why are they so difficult to recruit?
How does accounting make it possible to assess the state of health of a company?
Accounting and new technologies: the future or the end of the accountant?
Can inequalities be reduced with new technologies?
What distribution of wealth in France (or other)?
Why do companies relocate?
Protectionism or free trade?
Has the organization of work changed after the pandemic?
Do flexibility and home-working reduce unemployment?
Should we be afraid of financial bubbles?
Financial crises, similar cogs? Are we headed to a new recession?
What is money, and who creates it?
The stock market against growth?
How does economic growth lead to sustainable development?
What is the impact of innovation on growth?
What role does investment play?
What are the keys to productivity?
Is it possible to measure economic growth?
Why do stock markets crash?

Read More Law / Legal Research Paper Topics

Medical Qualitative Research Topics

Current situation of palliative care in health institutions in the United States
Complications of acute diarrheal disease in children under five years of age
Nutritional status of surgical oncology patients and its relationship with postoperative complications
Cost-effectiveness of cervical cancer screening strategies in California
Thyroid cancer and risk factors in patients treated at San Jose Hospital
Communicative processes in American ancestral medicine
Seronegative rheumatoid arthritis in a patient with a pulmonary septic complication
Telemedicine and Tele-health of the inhabitants of Massachusetts
Feasibility study and technical, infrastructure and human sustainability for the implementation of the care model
Epidemiological profile of the general surgery outpatient service
Physical activity and sport as determinants of health
Cost of treatment and follow-up of people with the human immunodeficiency virus (HIV)
National Health System for the formal introduction of the family doctor
How is the social security system in France unsustainable?
Comparative study of health systems in the United States and Europe?
Allergies and intolerances, what are the differences for lactose?
Is gluten intolerance an actual disease?
Social inequalities in health in rural countries
Public health policy or health policy
Public health at the European level, what public policies
Public health in developing countries
Public health and environmental issues through the prism of red meat consumption
Communication of medicines when advertising is prohibited

Related: Medical research paper writing services

Qualitative Research Topics for Law and Crime

Consequences of the death penalty.
Capital offenses: Law, persecution, and penalties
Classic methods used in the death penalty
Arguments for or against this punishment
The stipulation for others and the promise of a stronghold
Consumer protection in the American Law
The social attributions of the captain of the ship
Recent developments in the constitutional justice
Reframing the civil code
Critical analysis of the scope of the principle of free justice
Institutions of the criminal records
Equality of the creditors in collective proceedings
Risk management in expertise
The repressive jurisdiction of the court of peace in the event of insufficiency of the judges
Labor law and the rights of workers
Secularism and labor law: Question of religion in business
The Management of transit migration
The legal framework of bank credit
Legal regime of intellectual rights
Compensation for moral damage
Family criminal law in the relation between parents and children
Unilateral termination of the contract
Role of the military in public prosecution
Critical analysis of the pre-jurisdictional procedure regarding human rights
The fault of the administration in land matters
The subsequent attitude of the victim and compensation for the damages
Action for retrocession in the event of excessive liberalities
The exploitation of child labor under Labor Law
Reflection on the introduction of the system of the dematerialization of bearer shares
Study on the feasibility of a structure for the amicable settlement of consumer disputes
The life insurance contract
Legal liability of the community pharmacist
The legal age of marriage: legislative, jurisprudential, and doctrinal approach
Protection of the unpaid seller in the event of insolvency of the buyer
The renewal of the employment contract
The regulatory framework for outdoor advertising, signs, and pre-sign
Extra-judicial resolution of land disputes

Qualitative Research Topics Concerning Drug Abuse

Drug use in adolescents
Consequences of excessive drug use
Legal and illegal addictive substances
Effects of drugs on the brain
Effects of alcohol and tobacco
Social science research on drugs
Psychological research on drugs
Biomedical research in the field of drugs
Drug addiction treatment
Cannabis in Europe: a study of social research
Drug expectations
Dynamics of drug cartels: Perception, politics, and markets
Sources and uses of methamphetamine
Sensation seeking
Contribution of research in psychology on drugs
Drug research: recent developments
in the field of psychology
Places of cannabis consumption
Drug prevention for the most vulnerable young people
Cannabis retail markets
Cultivation of cannabis at home
Cannabis Dependence and the Strength of Marijuana
Cannabis and youth
Cannabis and schizophrenia

Women Issues and Rights Qualitative Research Topics

How to educate teens about pregnancy
Women’s rights violations in the middle east
Forced-Hijab conflict in Iran
How to live a healthy pregnancy period
Access to health is a fundamental right: what role can parliaments play in ensuring health for women and children?
The wave of feminist movements in the Middle East
The situation of women and children in times of conflict
The role of women parliamentarians in the prevention of national and international terrorism and in the promotion of peace
Promoting women’s participation and gender equality in multilateral negotiations
The contribution of women to the establishment of a new global financial and economic model
Feminism in Egypt
Impact of the media on the status of women and image of women politicians in the media
Poverty and extreme poverty: women as victims of this phenomenon and as key actors in the fight to eradicate it
Complementarity of women’s rights and children’s rights
Health and well-being of older people, especially women
Women in Armed Conflict
Feminism in the South Asian Subcontinent
Violence against women
Role of women in ensuring environmental protection within the framework of development
Women in the informal economic sector and their access to microcredits
Women in economic life and the world of work
Impact of women on the democratic process
Women in the political process
Women’s rights violations in Africa
Financing women’s electoral campaigns
Women’s political and electoral training
Women in political parties
United Nations Initiatives for Women’s Education and the role of Malala Yousafzai
Women in national parliaments
The partnership between men and women in politics

Still feel the need to know more? It is noble to be insatiable about knowledge, so here are 402 More Research Paper Topics for you.

As we said in the beginning, writing a qualitative research paper is not a piece of cake. But after reading all these topics above, you now know that it is not rocket science either. All you need is a little commitment and a pint of inspiration potion that we have above 300 research paper topics.

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Qualitative research: methods and examples

Last updated

13 April 2023

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Qualitative research involves gathering and evaluating non-numerical information to comprehend concepts, perspectives, and experiences. It’s also helpful for obtaining in-depth insights into a certain subject or generating new research ideas.

As a result, qualitative research is practical if you want to try anything new or produce new ideas.

There are various ways you can conduct qualitative research. In this article, you'll learn more about qualitative research methodologies, including when you should use them.

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What is qualitative research?

Qualitative research is a broad term describing various research types that rely on asking open-ended questions. Qualitative research investigates “how” or “why” certain phenomena occur. It is about discovering the inherent nature of something.

The primary objective of qualitative research is to understand an individual's ideas, points of view, and feelings. In this way, collecting in-depth knowledge of a specific topic is possible. Knowing your audience's feelings about a particular subject is important for making reasonable research conclusions.

Unlike quantitative research , this approach does not involve collecting numerical, objective data for statistical analysis. Qualitative research is used extensively in education, sociology, health science, history, and anthropology.

Types of qualitative research methodology

Typically, qualitative research aims at uncovering the attitudes and behavior of the target audience concerning a specific topic. For example, “How would you describe your experience as a new Dovetail user?”

Some of the methods for conducting qualitative analysis include:

Focus groups

Hosting a focus group is a popular qualitative research method. It involves obtaining qualitative data from a limited sample of participants. In a moderated version of a focus group, the moderator asks participants a series of predefined questions. They aim to interact and build a group discussion that reveals their preferences, candid thoughts, and experiences.

Unmoderated, online focus groups are increasingly popular because they eliminate the need to interact with people face to face.

Focus groups can be more cost-effective than 1:1 interviews or studying a group in a natural setting and reporting one’s observations.

Focus groups make it possible to gather multiple points of view quickly and efficiently, making them an excellent choice for testing new concepts or conducting market research on a new product.

However, there are some potential drawbacks to this method. It may be unsuitable for sensitive or controversial topics. Participants might be reluctant to disclose their true feelings or respond falsely to conform to what they believe is the socially acceptable answer (known as response bias).

Case study research

A case study is an in-depth evaluation of a specific person, incident, organization, or society. This type of qualitative research has evolved into a broadly applied research method in education, law, business, and the social sciences.

Even though case study research may appear challenging to implement, it is one of the most direct research methods. It requires detailed analysis, broad-ranging data collection methodologies, and a degree of existing knowledge about the subject area under investigation.

Historical model

The historical approach is a distinct research method that deeply examines previous events to better understand the present and forecast future occurrences of the same phenomena. Its primary goal is to evaluate the impacts of history on the present and hence discover comparable patterns in the present to predict future outcomes.

Oral history

This qualitative data collection method involves gathering verbal testimonials from individuals about their personal experiences. It is widely used in historical disciplines to offer counterpoints to established historical facts and narratives. The most common methods of gathering oral history are audio recordings, analysis of auto-biographical text, videos, and interviews.

Qualitative observation

One of the most fundamental, oldest research methods, qualitative observation , is the process through which a researcher collects data using their senses of sight, smell, hearing, etc. It is used to observe the properties of the subject being studied. For example, “What does it look like?” As research methods go, it is subjective and depends on researchers’ first-hand experiences to obtain information, so it is prone to bias. However, it is an excellent way to start a broad line of inquiry like, “What is going on here?”

Record keeping and review

Record keeping uses existing documents and relevant data sources that can be employed for future studies. It is equivalent to visiting the library and going through publications or any other reference material to gather important facts that will likely be used in the research.

Grounded theory approach

The grounded theory approach is a commonly used research method employed across a variety of different studies. It offers a unique way to gather, interpret, and analyze. With this approach, data is gathered and analyzed simultaneously. Existing analysis frames and codes are disregarded, and data is analyzed inductively, with new codes and frames generated from the research.

Ethnographic research

Ethnography is a descriptive form of a qualitative study of people and their cultures. Its primary goal is to study people's behavior in their natural environment. This method necessitates that the researcher adapts to their target audience's setting.

Thereby, you will be able to understand their motivation, lifestyle, ambitions, traditions, and culture in situ. But, the researcher must be prepared to deal with geographical constraints while collecting data i.e., audiences can’t be studied in a laboratory or research facility.

This study can last from a couple of days to several years. Thus, it is time-consuming and complicated, requiring you to have both the time to gather the relevant data as well as the expertise in analyzing, observing, and interpreting data to draw meaningful conclusions.

Narrative framework

A narrative framework is a qualitative research approach that relies on people's written text or visual images. It entails people analyzing these events or narratives to determine certain topics or issues. With this approach, you can understand how people represent themselves and their experiences to a larger audience.

Phenomenological approach

The phenomenological study seeks to investigate the experiences of a particular phenomenon within a group of individuals or communities. It analyzes a certain event through interviews with persons who have witnessed it to determine the connections between their views. Even though this method relies heavily on interviews, other data sources (recorded notes), and observations could be employed to enhance the findings.

Qualitative research methods (tools)

Some of the instruments involved in qualitative research include:

Document research: Also known as document analysis because it involves evaluating written documents. These can include personal and non-personal materials like archives, policy publications, yearly reports, diaries, or letters.

Focus groups: This is where a researcher poses questions and generates conversation among a group of people. The major goal of focus groups is to examine participants' experiences and knowledge, including research into how and why individuals act in various ways.

Secondary study: Involves acquiring existing information from texts, images, audio, or video recordings.

Observations: This requires thorough field notes on everything you see, hear, or experience. Compared to reported conduct or opinion, this study method can assist you in getting insights into a specific situation and observable behaviors.

Structured interviews : In this approach, you will directly engage people one-on-one. Interviews are ideal for learning about a person's subjective beliefs, motivations, and encounters.

Surveys: This is when you distribute questionnaires containing open-ended questions

What are common examples of qualitative research?

Everyday examples of qualitative research include:

Conducting a demographic analysis of a business

For instance, suppose you own a business such as a grocery store (or any store) and believe it caters to a broad customer base, but after conducting a demographic analysis, you discover that most of your customers are men.

You could do 1:1 interviews with female customers to learn why they don't shop at your store.

In this case, interviewing potential female customers should clarify why they don't find your shop appealing. It could be because of the products you sell or a need for greater brand awareness, among other possible reasons.

Launching or testing a new product

Suppose you are the product manager at a SaaS company looking to introduce a new product. Focus groups can be an excellent way to determine whether your product is marketable.

In this instance, you could hold a focus group with a sample group drawn from your intended audience. The group will explore the product based on its new features while you ensure adequate data on how users react to the new features. The data you collect will be key to making sales and marketing decisions.

Conducting studies to explain buyers' behaviors

You can also use qualitative research to understand existing buyer behavior better. Marketers analyze historical information linked to their businesses and industries to see when purchasers buy more.

Qualitative research can help you determine when to target new clients and peak seasons to boost sales by investigating the reason behind these behaviors.

Qualitative research: data collection

Data collection is gathering information on predetermined variables to gain appropriate answers, test hypotheses, and analyze results. Researchers will collect non-numerical data for qualitative data collection to obtain detailed explanations and draw conclusions.

To get valid findings and achieve a conclusion in qualitative research, researchers must collect comprehensive and multifaceted data.

Qualitative data is usually gathered through interviews or focus groups with videotapes or handwritten notes. If there are recordings, they are transcribed before the data analysis process. Researchers keep separate folders for the recordings acquired from each focus group when collecting qualitative research data to categorize the data.

Qualitative research: data analysis

Qualitative data analysis is organizing, examining, and interpreting qualitative data. Its main objective is identifying trends and patterns, responding to research questions, and recommending actions based on the findings. Textual analysis is a popular method for analyzing qualitative data.

Textual analysis differs from other qualitative research approaches in that researchers consider the social circumstances of study participants to decode their words, behaviors, and broader meaning.

research topics for qualitative research

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When to use qualitative research

Qualitative research is helpful in various situations, particularly when a researcher wants to capture accurate, in-depth insights.

Here are some instances when qualitative research can be valuable:

Examining your product or service to improve your marketing approach

When researching market segments, demographics, and customer service teams

Identifying client language when you want to design a quantitative survey

When attempting to comprehend your or someone else's strengths and weaknesses

Assessing feelings and beliefs about societal and public policy matters

Collecting information about a business or product's perception

Analyzing your target audience's reactions to marketing efforts

When launching a new product or coming up with a new idea

When seeking to evaluate buyers' purchasing patterns

Qualitative research methods vs. quantitative research methods

Qualitative research examines people's ideas and what influences their perception, whereas quantitative research draws conclusions based on numbers and measurements.

Qualitative research is descriptive, and its primary goal is to comprehensively understand people's attitudes, behaviors, and ideas.

In contrast, quantitative research is more restrictive because it relies on numerical data and analyzes statistical data to make decisions. This research method assists researchers in gaining an initial grasp of the subject, which deals with numbers. For instance, the number of customers likely to purchase your products or use your services.

What is the most important feature of qualitative research?

A distinguishing feature of qualitative research is that it’s conducted in a real-world setting instead of a simulated environment. The researcher is examining actual phenomena instead of experimenting with different variables to see what outcomes (data) might result.

Can I use qualitative and quantitative approaches together in a study?

Yes, combining qualitative and quantitative research approaches happens all the time and is known as mixed methods research. For example, you could study individuals’ perceived risk in a certain scenario, such as how people rate the safety or riskiness of a given neighborhood. Simultaneously, you could analyze historical data objectively, indicating how safe or dangerous that area has been in the last year. To get the most out of mixed-method research, it’s important to understand the pros and cons of each methodology, so you can create a thoughtfully designed study that will yield compelling results.

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Sat / act prep online guides and tips, 113 great research paper topics.

General Education

One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily find the best topic for you.

In addition to the list of good research topics, we've included advice on what makes a good research paper topic and how you can use your topic to start writing a great paper.

What Makes a Good Research Paper Topic?

Not all research paper topics are created equal, and you want to make sure you choose a great topic before you start writing. Below are the three most important factors to consider to make sure you choose the best research paper topics.

#1: It's Something You're Interested In

A paper is always easier to write if you're interested in the topic, and you'll be more motivated to do in-depth research and write a paper that really covers the entire subject. Even if a certain research paper topic is getting a lot of buzz right now or other people seem interested in writing about it, don't feel tempted to make it your topic unless you genuinely have some sort of interest in it as well.

#2: There's Enough Information to Write a Paper

Even if you come up with the absolute best research paper topic and you're so excited to write about it, you won't be able to produce a good paper if there isn't enough research about the topic. This can happen for very specific or specialized topics, as well as topics that are too new to have enough research done on them at the moment. Easy research paper topics will always be topics with enough information to write a full-length paper.

Trying to write a research paper on a topic that doesn't have much research on it is incredibly hard, so before you decide on a topic, do a bit of preliminary searching and make sure you'll have all the information you need to write your paper.

#3: It Fits Your Teacher's Guidelines

Don't get so carried away looking at lists of research paper topics that you forget any requirements or restrictions your teacher may have put on research topic ideas. If you're writing a research paper on a health-related topic, deciding to write about the impact of rap on the music scene probably won't be allowed, but there may be some sort of leeway. For example, if you're really interested in current events but your teacher wants you to write a research paper on a history topic, you may be able to choose a topic that fits both categories, like exploring the relationship between the US and North Korea. No matter what, always get your research paper topic approved by your teacher first before you begin writing.

113 Good Research Paper Topics

Below are 113 good research topics to help you get you started on your paper. We've organized them into ten categories to make it easier to find the type of research paper topics you're looking for.

Arts/Culture

Discuss the main differences in art from the Italian Renaissance and the Northern Renaissance .
Analyze the impact a famous artist had on the world.
How is sexism portrayed in different types of media (music, film, video games, etc.)? Has the amount/type of sexism changed over the years?
How has the music of slaves brought over from Africa shaped modern American music?
How has rap music evolved in the past decade?
How has the portrayal of minorities in the media changed?

Current Events

What have been the impacts of China's one child policy?
How have the goals of feminists changed over the decades?
How has the Trump presidency changed international relations?
Analyze the history of the relationship between the United States and North Korea.
What factors contributed to the current decline in the rate of unemployment?
What have been the impacts of states which have increased their minimum wage?
How do US immigration laws compare to immigration laws of other countries?
How have the US's immigration laws changed in the past few years/decades?
How has the Black Lives Matter movement affected discussions and view about racism in the US?
What impact has the Affordable Care Act had on healthcare in the US?
What factors contributed to the UK deciding to leave the EU (Brexit)?
What factors contributed to China becoming an economic power?
Discuss the history of Bitcoin or other cryptocurrencies (some of which tokenize the S&P 500 Index on the blockchain) .
Do students in schools that eliminate grades do better in college and their careers?
Do students from wealthier backgrounds score higher on standardized tests?
Do students who receive free meals at school get higher grades compared to when they weren't receiving a free meal?
Do students who attend charter schools score higher on standardized tests than students in public schools?
Do students learn better in same-sex classrooms?
How does giving each student access to an iPad or laptop affect their studies?
What are the benefits and drawbacks of the Montessori Method ?
Do children who attend preschool do better in school later on?
What was the impact of the No Child Left Behind act?
How does the US education system compare to education systems in other countries?
What impact does mandatory physical education classes have on students' health?
Which methods are most effective at reducing bullying in schools?
Do homeschoolers who attend college do as well as students who attended traditional schools?
Does offering tenure increase or decrease quality of teaching?
How does college debt affect future life choices of students?
Should graduate students be able to form unions?

What are different ways to lower gun-related deaths in the US?
How and why have divorce rates changed over time?
Is affirmative action still necessary in education and/or the workplace?
Should physician-assisted suicide be legal?
How has stem cell research impacted the medical field?
How can human trafficking be reduced in the United States/world?
Should people be able to donate organs in exchange for money?
Which types of juvenile punishment have proven most effective at preventing future crimes?
Has the increase in US airport security made passengers safer?
Analyze the immigration policies of certain countries and how they are similar and different from one another.
Several states have legalized recreational marijuana. What positive and negative impacts have they experienced as a result?
Do tariffs increase the number of domestic jobs?
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Why did Martin Luther decide to split with the Catholic Church?
Analyze the history and impact of a well-known cult (Jonestown, Manson family, etc.)
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Science/Environment

How has the earth's climate changed in the past few decades?
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Should the US rely on nuclear energy more?
What can be done to save amphibian species currently at risk of extinction?
What impact has climate change had on coral reefs?
How are black holes created?
Are teens who spend more time on social media more likely to suffer anxiety and/or depression?
How will the loss of net neutrality affect internet users?
Analyze the history and progress of self-driving vehicles.
How has the use of drones changed surveillance and warfare methods?
Has social media made people more or less connected?
What progress has currently been made with artificial intelligence ?
Do smartphones increase or decrease workplace productivity?
What are the most effective ways to use technology in the classroom?
How is Google search affecting our intelligence?
When is the best age for a child to begin owning a smartphone?
Has frequent texting reduced teen literacy rates?

How to Write a Great Research Paper

Even great research paper topics won't give you a great research paper if you don't hone your topic before and during the writing process. Follow these three tips to turn good research paper topics into great papers.

#1: Figure Out Your Thesis Early

Before you start writing a single word of your paper, you first need to know what your thesis will be. Your thesis is a statement that explains what you intend to prove/show in your paper. Every sentence in your research paper will relate back to your thesis, so you don't want to start writing without it!

As some examples, if you're writing a research paper on if students learn better in same-sex classrooms, your thesis might be "Research has shown that elementary-age students in same-sex classrooms score higher on standardized tests and report feeling more comfortable in the classroom."

If you're writing a paper on the causes of the Civil War, your thesis might be "While the dispute between the North and South over slavery is the most well-known cause of the Civil War, other key causes include differences in the economies of the North and South, states' rights, and territorial expansion."

#2: Back Every Statement Up With Research

Remember, this is a research paper you're writing, so you'll need to use lots of research to make your points. Every statement you give must be backed up with research, properly cited the way your teacher requested. You're allowed to include opinions of your own, but they must also be supported by the research you give.

#3: Do Your Research Before You Begin Writing

You don't want to start writing your research paper and then learn that there isn't enough research to back up the points you're making, or, even worse, that the research contradicts the points you're trying to make!

Get most of your research on your good research topics done before you begin writing. Then use the research you've collected to create a rough outline of what your paper will cover and the key points you're going to make. This will help keep your paper clear and organized, and it'll ensure you have enough research to produce a strong paper.

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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1000+ FREE Research Topics & Title Ideas

If you’re at the start of your research journey and are trying to figure out which research topic you want to focus on, you’ve come to the right place. Select your area of interest below to view a comprehensive collection of potential research ideas.

Research Topic FAQs

What (exactly) is a research topic.

A research topic is the subject of a research project or study – for example, a dissertation or thesis. A research topic typically takes the form of a problem to be solved, or a question to be answered.

A good research topic should be specific enough to allow for focused research and analysis. For example, if you are interested in studying the effects of climate change on agriculture, your research topic could focus on how rising temperatures have impacted crop yields in certain regions over time.

To learn more about the basics of developing a research topic, consider our free research topic ideation webinar.

What constitutes a good research topic?

A strong research topic comprises three important qualities : originality, value and feasibility.

Originality – a good topic explores an original area or takes a novel angle on an existing area of study.
Value – a strong research topic provides value and makes a contribution, either academically or practically.
Feasibility – a good research topic needs to be practical and manageable, given the resource constraints you face.

To learn more about what makes for a high-quality research topic, check out this post .

What's the difference between a research topic and research problem?

A research topic and a research problem are two distinct concepts that are often confused. A research topic is a broader label that indicates the focus of the study , while a research problem is an issue or gap in knowledge within the broader field that needs to be addressed.

To illustrate this distinction, consider a student who has chosen “teenage pregnancy in the United Kingdom” as their research topic. This research topic could encompass any number of issues related to teenage pregnancy such as causes, prevention strategies, health outcomes for mothers and babies, etc.

Within this broad category (the research topic) lies potential areas of inquiry that can be explored further – these become the research problems . For example:

What factors contribute to higher rates of teenage pregnancy in certain communities?
How do different types of parenting styles affect teen pregnancy rates?
What interventions have been successful in reducing teenage pregnancies?

Simply put, a key difference between a research topic and a research problem is scope ; the research topic provides an umbrella under which multiple questions can be asked, while the research problem focuses on one specific question or set of questions within that larger context.

How can I find potential research topics for my project?

There are many steps involved in the process of finding and choosing a high-quality research topic for a dissertation or thesis. We cover these steps in detail in this video (also accessible below).

How can I find quality sources for my research topic?

Finding quality sources is an essential step in the topic ideation process. To do this, you should start by researching scholarly journals, books, and other academic publications related to your topic. These sources can provide reliable information on a wide range of topics. Additionally, they may contain data or statistics that can help support your argument or conclusions.

Identifying Relevant Sources

When searching for relevant sources, it’s important to look beyond just published material; try using online databases such as Google Scholar or JSTOR to find articles from reputable journals that have been peer-reviewed by experts in the field.

You can also use search engines like Google or Bing to locate websites with useful information about your topic. However, be sure to evaluate any website before citing it as a source—look for evidence of authorship (such as an “About Us” page) and make sure the content is up-to-date and accurate before relying on it.

Evaluating Sources

Once you’ve identified potential sources for your research project, take some time to evaluate them thoroughly before deciding which ones will best serve your purpose. Consider factors such as author credibility (are they an expert in their field?), publication date (is the source current?), objectivity (does the author present both sides of an issue?) and relevance (how closely does this source relate to my specific topic?).

By researching the current literature on your topic, you can identify potential sources that will help to provide quality information. Once you’ve identified these sources, it’s time to look for a gap in the research and determine what new knowledge could be gained from further study.

How can I find a good research gap?

Finding a strong gap in the literature is an essential step when looking for potential research topics. We explain what research gaps are and how to find them in this post.

How should I evaluate potential research topics/ideas?

When evaluating potential research topics, it is important to consider the factors that make for a strong topic (we discussed these earlier). Specifically:

Originality
Feasibility

So, when you have a list of potential topics or ideas, assess each of them in terms of these three criteria. A good topic should take a unique angle, provide value (either to academia or practitioners), and be practical enough for you to pull off, given your limited resources.

Finally, you should also assess whether this project could lead to potential career opportunities such as internships or job offers down the line. Make sure that you are researching something that is relevant enough so that it can benefit your professional development in some way. Additionally, consider how each research topic aligns with your career goals and interests; researching something that you are passionate about can help keep motivation high throughout the process.

How can I assess the feasibility of a research topic?

When evaluating the feasibility and practicality of a research topic, it is important to consider several factors.

First, you should assess whether or not the research topic is within your area of competence. Of course, when you start out, you are not expected to be the world’s leading expert, but do should at least have some foundational knowledge.

Time commitment

When considering a research topic, you should think about how much time will be required for completion. Depending on your field of study, some topics may require more time than others due to their complexity or scope.

Additionally, if you plan on collaborating with other researchers or institutions in order to complete your project, additional considerations must be taken into account such as coordinating schedules and ensuring that all parties involved have adequate resources available.

Resources needed

It’s also critically important to consider what type of resources are necessary in order to conduct the research successfully. This includes physical materials such as lab equipment and chemicals but can also include intangible items like access to certain databases or software programs which may be necessary depending on the nature of your work. Additionally, if there are costs associated with obtaining these materials then this must also be factored into your evaluation process.

Potential risks

It’s important to consider the inherent potential risks for each potential research topic. These can include ethical risks (challenges getting ethical approval), data risks (not being able to access the data you’ll need), technical risks relating to the equipment you’ll use and funding risks (not securing the necessary financial back to undertake the research).

If you’re looking for more information about how to find, evaluate and select research topics for your dissertation or thesis, check out our free webinar here . Alternatively, if you’d like 1:1 help with the topic ideation process, consider our private coaching services .

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Frequently asked questions

Qualitative Research

What is qualitative research.

Qualitative research is the methodology researchers use to gain deep contextual understandings of users via non-numerical means and direct observations. Researchers focus on smaller user samples—e.g., in interviews—to reveal data such as user attitudes, behaviors and hidden factors: insights which guide better designs.

“ There are also unknown unknowns, things we don’t know we don’t know.” — Donald Rumsfeld, Former U.S. Secretary of Defense

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See how you can use qualitative research to expose hidden truths about users and iteratively shape better products.

Qualitative Research Focuses on the “Why”

Qualitative research is a subset of user experience (UX) research and user research . By doing qualitative research, you aim to gain narrowly focused but rich information about why users feel and think the ways they do. Unlike its more statistics-oriented “counterpart”, quantitative research , qualitative research can help expose hidden truths about your users’ motivations, hopes, needs, pain points and more to help you keep your project’s focus on track throughout development. UX design professionals do qualitative research typically from early on in projects because—since the insights they reveal can alter product development dramatically—they can prevent costly design errors from arising later. Compare and contrast qualitative with quantitative research here:

Qualitative research

Quantitative Research

You Aim to Determine

The “why” – to get behind how users approach their problems in their world

The “what”, “where” & “when” of the users’ needs & problems – to help keep your project’s focus on track during development

Loosely structured (e.g., contextual inquiries) – to learn why users behave how they do & explore their opinions

Highly structured (e.g., surveys) – to gather data about what users do & find patterns in large user groups

Number of Representative Users

Often around 5

Ideally 30+

Level of Contact with Users

More direct & less remote (e.g., usability testing to examine users’ stress levels when they use your design)

Less direct & more remote (e.g., analytics)

Statistically

You need to take great care with handling non-numerical data (e.g., opinions), as your own opinions might influence findings

Reliable – given enough test users

Regarding care with opinions, it’s easy to be subjective about qualitative data, which isn’t as comprehensively analyzable as quantitative data. That’s why design teams also apply quantitative research methods, to reinforce the “why” with the “what”.

Qualitative Research Methods You Can Use to Get Behind Your Users

You have a choice of many methods to help gain the clearest insights into your users’ world – which you might want to complement with quantitative research methods. In iterative processes such as user-centered design , you/your design team would use quantitative research to spot design problems, discover the reasons for these with qualitative research, make changes and then test your improved design on users again. The best method/s to pick will depend on the stage of your project and your objectives. Here are some:

Diary studies – You ask users to document their activities, interactions, etc. over a defined period. This empowers users to deliver context-rich information. Although such studies can be subjective—since users will inevitably be influenced by in-the-moment human issues and their emotions—they’re helpful tools to access generally authentic information.

Structured – You ask users specific questions and analyze their responses with other users’.

Semi-structured – You have a more free-flowing conversation with users, but still follow a prepared script loosely.

Ethnographic – You interview users in their own environment to appreciate how they perform tasks and view aspects of tasks.

Usability testing

Moderated – In-person testing in, e.g., a lab.

Unmoderated – Users complete tests remotely: e.g., through a video call.

Guerrilla – “Down-the-hall”/“down-and-dirty” testing on a small group of random users or colleagues.

User observation – You watch users get to grips with your design and note their actions, words and reactions as they attempt to perform tasks.

Qualitative research can be more or less structured depending on the method.

Qualitative Research – How to Get Reliable Results

Some helpful points to remember are:

Participants – Select a number of test users carefully (typically around 5). Observe the finer points such as body language. Remember the difference between what they do and what they say they do.

Moderated vs. unmoderated – You can obtain the richest data from moderated studies, but these can involve considerable time and practice. You can usually conduct unmoderated studies more quickly and cheaply, but you should plan these carefully to ensure instructions are clear, etc.

Types of questions – You’ll learn far more by asking open-ended questions. Avoid leading users’ answers – ask about their experience during, say, the “search for deals” process rather than how easy it was. Try to frame questions so users respond honestly: i.e., so they don’t withhold grievances about their experience because they don’t want to seem impolite. Distorted feedback may also arise in guerrilla testing, as test users may be reluctant to sound negative or to discuss fine details if they lack time.

Location – Think how where users are might affect their performance and responses. If, for example, users’ tasks involve running or traveling on a train, select the appropriate method (e.g., diary studies for them to record aspects of their experience in the environment of a train carriage and the many factors impacting it).

Overall, no single research method can help you answer all your questions. Nevertheless, The Nielsen Norman Group advise that if you only conduct one kind of user research, you should pick qualitative usability testing, since a small sample size can yield many cost- and project-saving insights. Always treat users and their data ethically. Finally, remember the importance of complementing qualitative methods with quantitative ones: You gain insights from the former; you test those using the latter.

Learn More about Qualitative Research

Take our course on User Research to see how to get the most from qualitative research.

Read about the numerous considerations for qualitative research in this in-depth piece.

This blog discusses the importance of qualitative research , with tips.

Explore additional insights into qualitative research here .

Literature on Qualitative Research

Here’s the entire UX literature on Qualitative Research by the Interaction Design Foundation, collated in one place:

Learn more about Qualitative Research

Take a deep dive into Qualitative Research with our course User Research – Methods and Best Practices .

How do you plan to design a product or service that your users will love , if you don't know what they want in the first place? As a user experience designer, you shouldn't leave it to chance to design something outstanding; you should make the effort to understand your users and build on that knowledge from the outset. User research is the way to do this, and it can therefore be thought of as the largest part of user experience design .

In fact, user research is often the first step of a UX design process—after all, you cannot begin to design a product or service without first understanding what your users want! As you gain the skills required, and learn about the best practices in user research, you’ll get first-hand knowledge of your users and be able to design the optimal product—one that’s truly relevant for your users and, subsequently, outperforms your competitors’ .

This course will give you insights into the most essential qualitative research methods around and will teach you how to put them into practice in your design work. You’ll also have the opportunity to embark on three practical projects where you can apply what you’ve learned to carry out user research in the real world . You’ll learn details about how to plan user research projects and fit them into your own work processes in a way that maximizes the impact your research can have on your designs. On top of that, you’ll gain practice with different methods that will help you analyze the results of your research and communicate your findings to your clients and stakeholders—workshops, user journeys and personas, just to name a few!

By the end of the course, you’ll have not only a Course Certificate but also three case studies to add to your portfolio. And remember, a portfolio with engaging case studies is invaluable if you are looking to break into a career in UX design or user research!

We believe you should learn from the best, so we’ve gathered a team of experts to help teach this course alongside our own course instructors. That means you’ll meet a new instructor in each of the lessons on research methods who is an expert in their field—we hope you enjoy what they have in store for you!

All open-source articles on Qualitative Research

How to do a thematic analysis of user interviews.

1.2k shares
3 years ago

How to Visualize Your Qualitative User Research Results for Maximum Impact

Creating Personas from User Research Results

Best Practices for Qualitative User Research

Card Sorting

Contextual Interviews and How to Handle Them

Understand the User’s Perspective through Research for Mobile UX

10 mths ago

Ethnography

7 simple ways to get better results from ethnographic research.

Semi-structured qualitative studies

Pros and cons of conducting user interviews.

Workshops to Establish Empathy and Understanding from User Research Results

How to Moderate User Interviews

4 years ago

Question Everything

Adding Quality to Your Design Research with an SSQS Checklist

8 years ago

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25 Qualitative market research questions (and how to write your own)

25 examples of qualitative research questions, how to write your own insightful qualitative market research questions, ask the right qualitative market research questions to the correct audience.

There’s something very satisfying about being asked a great question that really gets you thinking. And in qualitative market research, it’s especially valuable.

If you ask the right person the right question, you’ll be able to uncover next steps — both small ones and big leaps — that will lead you to a better brand.

If you approach qualitative research right, you can get rich and valuable insights into your customers’ behaviors, and how to play into them.

You’ll learn about how customers interact, their motivations, and how to be there when they need you. And, you’ll uncover things about your brand that are difficult to find out from the inside.

We’re about to show you 25 qualitative research questions across six categories, that will allow you to take a deep dive into your target customers’ brain. These research questions are perfect to use in focus groups or with Attest’s Video Responses feature .

Qualitative research questions come in all shapes and sizes. We’ve split them up in several categories to inspire you to mix it up in your next survey or interview and make them work for your choice of qualitative research question types and methods.

Descriptive qualitative research questions

Descriptive questions are effective qualitative research questions that allow participants to describe experiences, opinions and more.

Describe how this product/service has changed the way you approach [specific task/activity]. This question digs into the tangible impacts of your product on daily life, revealing how it reshapes routines or approaches to tasks.It’s a great way to highlight the practical value and possibly discover unexpected benefits that your product brings to the table.
If you were to introduce this product/service to a friend, what would you say? Asking this encourages users to put their experience into their words, almost like a personal pitch. It’s a fun and low barrier approach to find out what stands out to them and what they value most about your offering.
What three words would you use to describe this product/service after your first use? If you’re looking for immediate, instinctive reactions, qualitative research questions like these work best.They allow the user to give a quick snapshot and not have to think long and hard about an answer. Encourage them to respond with the first thing that comes to mind — no wrong answers.
What aspect of this product/service do you think is underrated? This seeks to uncover hidden gems within your product that may not be getting the spotlight they deserve — even internally.It’s a clever way to find out about features or benefits that might be flying under the radar but have the potential to be major selling points.

Understand the nuance from in your audience’s behaviors

Getting that nuance through qual research will help you explain thy why to your quant ‘whats’, and give you much-needed inspiration during ideation

Comparative qualitative research questions

Using comparative qualitative research questions you can invite respondents to talk about your brand, product or services in comparison to others. It can help you understand the differences between you and your competitors, from your consumers’ perspective.

These qualitative research questions are a great addition to numbers, scores and other numerical data derived from quantitative research questions in a quantitative study.

What differences do you notice between this brand and its competitors in terms of value provided? This question invites customers to think critically about the unique advantages or shortcomings of your product compared to the competition.It’s insightful because it can highlight what customers value most about your brand and whether you are doubling down on the right USPs according to them.
In what situation would you prefer this competitors’ product/service over ours? Asking this might seem a bit daring, but it’s a golden opportunity to gain honest feedback on where your product may fall short for certain users or use cases.Research questions like this can uncover specific features, price points, or scenarios where competitors have an edge, offering you clear directions for strategic improvements or innovations.
How does the ease of use of this product/service compare to others you have used in the past? This question zeros in on usability, a crucial aspect of customer satisfaction. It offers direct feedback on how user-friendly your product is compared to others, highlighting areas where you excel or need improvement.
When choosing between this product/service and others, what factor weighs most heavily on your decision? Understanding the key factors that influence choice can help you fine-tune your offerings and marketing messages to better meet customer needs and preferences.If you look at the answers and compare the marketing efforts of your own brand and main competitors, you’ll be able to spot where you could make improvements.
Can you identify a feature in a competing product/service that you wish ours had? Sometimes asking what feature they’d love is tricky: it might be hard to dream up. But if you give users the opportunity to shop from your competitors’ features, it might be easier.Qualitative research questions like these are therefore a smart and straightforward way to identify gaps in your product from a user perspective.

Exploratory qualitative research questions

Exploratory qualitative research questions are used in qualitative methods to tap into potential opportunities, and uncover insights that haven’t been previously considered. Add these research questions to your qualitative research studies if you’re on the hunt for new ideas.

What challenges are you currently facing that this product/service does not address? This question is a gem in qualitative studies because it shines a light on the gaps between what your product offers and what your users actually need.By understanding these challenges, you’re not just guessing; you’re directly addressing the needs that matter most to your users, making every feature more aligned with their real-world problems.
If you could add any premium features to this product/service, big or small, while the price remains the same, what would it be? Research questions like these open up a playground for users’ imaginations, allowing you to peek into their deepest wishes.It’s a creative way to use qualitative research to uncover independent variables (new features) that could make your product indispensable.
What would make you stop using this product/service tomorrow? This one might sound a bit scary, but it’s crucial. It helps you pinpoint the deal breakers that could push your users away.Think of it as a preventive measure; by understanding these thresholds, you can steer clear of them in your future updates or service improvements. This question is a cornerstone in crafting a research design that seeks to minimize risks and maximize satisfaction.
What’s a feature you never knew you needed until you started using this product/service? These insights are gold for marketing and product development, revealing the unexpected delights that can turn casual users into loyal fans.Plus, it’s a great way to highlight the qualitative words or phrases that resonate most with your audience, giving you a direct line to what makes your product stand out.
If this product/service no longer existed, what would be the biggest gap in your routine or activities? This qualitative question helps to understand the role your product plays in users’ lives, emphasizing its importance and potential areas for highlighting in marketing efforts.Knowing what would replace you also tells you a great deal about the value your product offers.

Experience-based qualitative research questions

These qualitative research questions focus on the personal experiences of your users, and try to understand their journey and interactions with the product or service deeply.

Describe a situation where this product/service met or exceeded your expectations. The feedback from this research question can reveal the “wow” factors that differentiate your offering in the market. It’s a great way to identify the elements of your product or service that surprise and delight customers.These qualitative questions will also highlight the specific words they use for this will also be great to fine-tune your communications and choice of words. You might be describing the right benefits already, but maybe not in the words they relate to most.
What’s missing from your experience with this product/service? This research question is a direct line to understanding your customers’ unmet needs and desires. It encourages them to share their thoughts on how your product or service could be more useful, enjoyable, or relevant to their lives.
What was your initial impression of this product/service, and how has it evolved? A classic, but nonetheless a valuable qualitative research question. If peoples’ experiences with your product change their impression of it over time, it’s crucial you dig into what those experiences are, to better match your marketing to the real world.Especially if impressions tend to take a more negative turn after some experiences, but also when it’s the other way around — don’t undersell your product!

Behavioral qualitative research questions

Behavioral qualitative research questions seek to understand the actions and behaviors of consumers, particularly in relation to your product or service. Adding these to your qualitative study will make it more relevant to daily life applications.

Have you been using products/services like ours in ways that you didn’t think you would initially? This is a good qualitative research question to learn about unconventional or alternative use cases of your product. Of course, it doesn’t mean you immediately need to pivot, but it can help you map out uncharted or ignored territory and find fans in niche parts of your market.
Has this product/service replaced something else you used to rely on? If so, what? We’re going there: ask about the ”ex”. Knowing who or what came before you and why things didn’t work out will help you be better in many ways. So, make sure to follow up this question with another one digging into the reasons for the break-up.
What activity or task do you most frequently pair with this product/service? This might not seem immediately relevant, but it can tell you a great deal about your customer’s behavior. Knowing what place you have in their routine or what products they combine yours with can help you uncover big possibilities for innovations or even partnerships.
How has this product/service influenced your daily habits or routines? This question doesn’t just focus on the functional benefits of your product, but also how those manifest in someone’s daily life. Do people highlight time they won back, or pleasure gained? Have they made any other changes that are relevant to you? There’s a lot to learn from small habit changes!

Emotional qualitative research questions

These qualitative questions explore the emotional connections and reactions participants have towards a particular topic, product, service, or brand. The qualitative questions examples below specifically bring a human side to quantitative research.

How does this product/service fit into the moments that matter most to you? This might not be interesting for every product or brand, but if your brand is aiming to significantly impact people’s lives and important moments, this is a must-ask. Are they taking your products along to big moments in their lives? Does it provide them with comfort, confidence or something else when they need it? Research questions like this go way beyond functionality and tap into emotional significance — which is great for brands who really want to integrate with people’s lives.
How does using this product/service make you feel compared to not using it at all? Are people frustrated when they run out of your product? Sad? Do they miss it at all? This question can reveal some powerful feelings around your product.
How does this product/service affect your mood? This is a fun question to ask and can give you a great insight into what emotions your product evokes in general. Maybe some people don’t think about how they feel with your product, but others might get a confidence boost out of it, or chuckle every time they read your product copy. This question can reveal teeny tiny details that could matter a lot.

How this team aced their pitch with qual insights

Qual research helped Barrows understand glasses wearers’ pain points and wow a prospective client.

Got a burning question? Here’s how to make it part of a successful qualitative research project.

1. Set clear objectives

Knowing why you’re asking something is what helps you ask it the right way. Ask yourself what your general research objective is and how each of your qualitative research questions helps you get to the main answer.

For every qualitative research question you ask, find out IF it leads you closer to your goals, and make sure you can explain HOW it does so.

2. Ask open-ended questions the right way

There’s an art in asking great open-ended questions. Here’s an example of both seemingly similar open-ended, qualitative research questions, but one’s good, and one’s not:

“Why do you think people say this new smartwatch is better than others on the market?”

“What feedback are you hearing about this smartwatch in comparison to other smartwatches you know?”

The first one already works with the assumption and bias that your product is great. You’re practically putting words into your respondent’s mouth/answer box. The next one lets them come up with their own, unbiased response.

Good qualitative research questions should be:

Unbiased: avoid qualitative research questions that are leading or show any form of bias whatsoever.
Clear: only ask one thing at a time, and make it clear what that actually is.
Relevant: make sure your question makes sense. Not just in the whole qualitative research, but also in the place it has in your survey or interview.
Truly open: some quantitative research questions are sometimes disguised as qualitative research questions. Make sure yours is truly open and qualitative.

If you tick these boxes, your respondents will feel encouraged to express their opinions and motivations freely, which in turn will add depth and context to your research findings.

3. Balance between structured questions and flexibility

Let’s talk about flow. Imagine the panic that would set in if your first question in a job interview would be ”and how do you tackle problems with coworkers?”

Timing matters. Mixing up the question matters. This will create a great flow and keep respondents engaged and enthusiastic, and will avoid confusion.

Make sure to give respondents space to add comments or feedback where needed, but do so in a structured way, so your data remains easy to analyze.

4. Take measures to avoid survey bias

We’re circling back to bias for a second, but just because there’s more to be said and done. Avoiding bias in your surveys and qualitative research questions isn’t just about avoiding certain words or biased language, it also helps to choose a well-mixed and representative audience. On top of that, make sure your survey churns out high-quality data, not just high-volume. Read more about how we work on keeping your data in great shape.

5. Conduct pilot testing before launching large surveys

Do a mic-check before you send your qualitative research survey out to thousands of people. With pilot testing, you make sure your survey’s research questions are as-to-the-point as you hoped it to be. Send it to a small slice of your total audience, but make sure that the pilot group is just as representative as the total one will be.

When you hit that sweet spot of the right qualitative research questions and a perfectly represented audience , the feedback you receive from qualitative research isn’t just data—it’s a roadmap to deeper understanding and connection with your audience. For those looking to dive into the rich world of conducting qualitative research, Attest offers the market research tools and audience reach you need to make every question count. Check out how Attest can help bring your qualitative research to life.

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Traditions and innovations in qualitative criminological research methods

Published: 25 April 2024

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Olga Petintseva ORCID: orcid.org/0000-0001-9187-4253 1 , 2 &
Rita Faria ORCID: orcid.org/0000-0003-0093-0550 3

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In recent years, qualitative research methods in criminology have experienced a notable resurgence. This is evidenced by various scholarly endeavors, including the publication of works such as ‘Qualitative Research in Criminology: Cutting-Edge Methods’ (edited by Faria & Dodge, 2022 ), ‘ Liquid Criminology. Doing imaginative criminological research ’ (edited by Hviid Jacobsen & Walklate, 2016 ), ‘The Routledge Handbook of Qualitative Criminology ’ (edited by Copes & Miller, 2015 ), ‘ Qualitative Research in Criminology’ (Treadwell, 2019 ). The establishment of journals such as Qualitative Criminology and initiatives like the Working Group on Qualitative Research Methodologies and Epistemologies at the European Society of Criminology, or the the Qualitative Research Network in Criminology & Criminal Justice (QRN-CCJ) also signify a renewed recognition of the importance of qualitative approaches in understanding complex criminologically relevant phenomena. More recently, the CrimRxiv Consortium started a curation hub on qualitative criminology aimed at spotlighting studies based on non-numeric data.

Diverse criminological subfields such as global and green criminology, cultural criminology, and narrative criminology, have not only enriched our understanding of the respective topics but have also paved the way for innovative qualitative methodologies. Creative, reflexive and interventionist epistemologies and methodologies proved to be prerequisite, in order to imaginatively (Mills, 1959 ; Young, 2011 ) understand the contemporary social harms of dislocation, surveillance, incarceration, impoverishment, mind-numbing consumerism, experiences of uprooting and existential uncertainty, environmental degradation, global pandemics, the dynamics of social movements, and polarization. Moreover, research into the ever more present online world and online identities, the call for new approaches to data collection and analysis, the use of sensory methods, co-creation strategies, appeals to sensitivity to diversity and reflexivity from researchers - all of this has influenced greatly the panorama in qualitative research, particularly so in the study of crime and deviance, victimization and harm, crime control and related topics.

However, despite many innovations, qualitative researchers continue to grapple with numerous challenges. This includes navigating ethical considerations and the relatively recent data protection regulations, accessing and recruiting participants for studies on sensitive topics, and overcoming difficulties in publishing (Dodge & Parker, 2023 ). Qualitative research remains labor-intensive and requires tailor-made approaches. Numbers still push policy, the field of criminology still suffers from ‘methodological fetisjism’ and is easily seduced by actuarial tendencies, in which dominant research methods contribute to mystification of social realities and the politics of everyday life (Ferrell, 2009 ; Young, 2011 ). To complement knowledge produced employing rather detached methods of criminological inquiry, the aim of qualitative approaches is to foreground meaning, performance, unpredictability, engagement, reflexivity, creativity and, eventually, progressive transformations. Of course, such approaches exhibit great variation across different subfields, epistemological traditions, and geographical contexts. This diversity highlights the need to critically interrogate familiar epistemological frameworks and research agendas shaped by Global-North perspectives. Therefore, this special issue of Crime Law and Social Change focuses on qualitative research ‘from the periphery.’

By periphery, we refer not only to marginalized topics and populations within criminological discourse but also to innovative methodological approaches and underrepresented geographic traditions. The collection of papers featured in this special issue embodies this commitment to exploring the ‘periphery’ of qualitative criminological research, explicitly offering broadly relevant methodological insights, drawing on authors’ research experiences. More subtly, it also intends to red flag the peripheric interest that scientific journals have in qualitative research.

The first paper, A farewell to the lone hero researcher: Team research and writing , Sveinung Sandberg and Lucero Ibarra Rojas challenge the archetype of the lone hero researcher and advocate for collaborative approaches to qualitative research. Drawing upon their experiences in Mexico and Norway, the authors argue for the importance of team research and writing, as a means of addressing power differentials and promoting diversity.

In Rich scholar, poor scholar: inequalities in research capacity, “knowledge” abysses, and the value of unconventional approaches to research David Rodriguez Goyes and May-Len Skilbrei examine material inequalities in research capacity and propose unconventional approaches to data collection. Their paper highlights the global disparities in knowledge production and advocates for innovative methods that democratize access to meaningful data, using examples from their research in Colombia and Russia.

Janeille Zorina Matthews’ contribution titled Creating the Demand for Better Crime Policy: Qualitative Frame Analysis as a Vehicle for Social Transformation explores the potential of Qualitative Frame Analysis (QFA) as a tool for shaping crime discourse and informing policy. By analyzing framing strategies in Antigua and Barbuda, Matthews demonstrates the transformative power of qualitative methodologies in challenging dominant narratives.

In Ethnographic semantics and documentary method in criminology. A combination of reconstructive approaches using the example of Municipal Law Enforcement Services Ina Hennen introduces the documentary method and ethnographic semantics as two complementary approaches, based on her research with German Municipal Law Enforcement Services. Through an ethnomethodological design, Hennen illustrates how these methodologies deepen our understanding of security practices in public spaces.

Next, in their Mapmaking as visual storytelling: The movement and emotion of managing sex work in the urban landscape , Sara Jordenö and Amber Horning-Ruf foreground visual storytelling methods. Their interdisciplinary approach combines psychogeography and mapmaking to elucidate the emotional and spatial dynamics of sex work in urban landscapes, offering insights into the lived experiences and social relations of sex workers.

Finally, an original approach is presented in Lorenzo Natali’s The social perception of environmental victimization. A visual and sensory methodological proposal . Natali proposes a visual and sensory methodology for studying environmental victimization, highlighting the perspectives of those affected by environmental harm and employs photo elicitation and itinerant soliloquy to deepen our understanding and challenge familiar perspectives.

The reality in which we set up our inquiries is ever evolving and so does the need to understand and respond to the current complexities of crime, control, conflicts, and threats. From the specter of totalitarianism to the existential threat of global warming, radicalization, and the challenges of artificial intelligence, the current sociopolitical landscape underscores the urgency of mobilizing engaged qualitative research to understand and address pressing issues. The ever-shifting nature of current social, political, and technological phenomena needs to be addressed by qualitative methods which, by their nature, are especially well-suited to offer new theories and explanations based on detailed and nuanced accounts of complex phenomena. In that sense, discussions of critical and creative qualitative methodologies such as the ones presented in this special issue serve, in the first place, as meeting spaces for researchers working on seemingly distant topics, as fora for addressing epistemological and ethical questions and reimagining the boundaries of qualitative criminological research. Only last and least as mere methodological-technical discussions.

Data availability

Not applicable.

Copes, H., & Miller, J. M. (Eds.). (2015). The Routledge handbook of qualitative criminology . Routledge.

Dodge, M., & Parker, J. (2023). What now and how? Publishing the qualitative journal article. In R. Faria, & M. Dodge (Eds.), Qualitative Research in Criminology. Cutting-edge methods (pp. 241–253). Springer.

Faria, R., & Dodge, M. (Eds.). (2022). Qualitative Research in Criminology. Cutting-edge methods . Springer.

Ferrell, J. (2009). Kill method. A provocation. Journal of Theoretical and Philosophical Criminology , 1 (1), 1–22.

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Hviid Jacobsen, M., & Walklate, S. (Eds.). (2016). Liquid Criminology. Doing imaginative criminological research . Routledge.

Mills, C. W. (1959). The sociological imagination . Oxford University Press.

Treadwell, J. (2019). Qualitative Research in Criminology, In P. Atkinson, S. Delamont, A. Cernat, J.W. Sakshaug, & R.A. Williams (Eds.), SAGE Research Methods Foundations https://doi.org/10.4135/9781526421036847209 .

Young, J. (2011). Criminological imagination . Polity.

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Vrije Universiteit Brussel, CRiS (Crime in Society Research Group), Brussels, Belgium

Olga Petintseva

National Institute for Criminology and Criminalistics, Brussels, Belgium

CIJ – Center for Interdisciplinary Research on Justice, University of Porto, Porto, Portugal

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This is an editors’ introduction to the special issue ‘Traditions and innovations in qualitative research in criminology’, edited by Rita Faria and Olga Petintseva.

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Petintseva, O., Faria, R. Traditions and innovations in qualitative criminological research methods. Crime Law Soc Change (2024). https://doi.org/10.1007/s10611-024-10153-x

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Published : 25 April 2024

DOI : https://doi.org/10.1007/s10611-024-10153-x

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What It Means To Be Asian in America

The lived experiences and perspectives of asian americans in their own words.

Asians are the fastest growing racial and ethnic group in the United States. More than 24 million Americans in the U.S. trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent.

The majority of Asian Americans are immigrants, coming to understand what they left behind and building their lives in the United States. At the same time, there is a fast growing, U.S.-born generation of Asian Americans who are navigating their own connections to familial heritage and their own experiences growing up in the U.S.

In a new Pew Research Center analysis based on dozens of focus groups, Asian American participants described the challenges of navigating their own identity in a nation where the label “Asian” brings expectations about their origins, behavior and physical self. Read on to see, in their own words, what it means to be Asian in America.

Introduction

This is how i view my identity, this is how others see and treat me, this is what it means to be home in america, about this project, methodological note, acknowledgments.

No single experience defines what it means to be Asian in the United States today. Instead, Asian Americans’ lived experiences are in part shaped by where they were born, how connected they are to their family’s ethnic origins, and how others – both Asians and non-Asians – see and engage with them in their daily lives. Yet despite diverse experiences, backgrounds and origins, shared experiences and common themes emerged when we asked: “What does it mean to be Asian in America?”

In the fall of 2021, Pew Research Center undertook the largest focus group study it had ever conducted – 66 focus groups with 264 total participants – to hear Asian Americans talk about their lived experiences in America. The focus groups were organized into 18 distinct Asian ethnic origin groups, fielded in 18 languages and moderated by members of their own ethnic groups. Because of the pandemic, the focus groups were conducted virtually, allowing us to recruit participants from all parts of the United States. This approach allowed us to hear a diverse set of voices – especially from less populous Asian ethnic groups whose views, attitudes and opinions are seldom presented in traditional polling. The approach also allowed us to explore the reasons behind people’s opinions and choices about what it means to belong in America, beyond the preset response options of a traditional survey.

The terms “Asian,” “Asians living in the United States” and “Asian American” are used interchangeably throughout this essay to refer to U.S. adults who self-identify as Asian, either alone or in combination with other races or Hispanic identity.

“The United States” and “the U.S.” are used interchangeably with “America” for variations in the writing.

Multiracial participants are those who indicate they are of two or more racial backgrounds (one of which is Asian). Multiethnic participants are those who indicate they are of two or more ethnicities, including those identified as Asian with Hispanic background.

U.S. born refers to people born in the 50 U.S. states or the District of Columbia, Puerto Rico, or other U.S. territories.

Immigrant refers to people who were not U.S. citizens at birth – in other words, those born outside the U.S., Puerto Rico or other U.S. territories to parents who were not U.S. citizens. The terms “immigrant,” “first generation” and “foreign born” are used interchangeably in this report.

Second generation refers to people born in the 50 states or the District of Columbia with at least one first-generation, or immigrant, parent.

The pan-ethnic term “Asian American” describes the population of about 22 million people living in the United States who trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent. The term was popularized by U.S. student activists in the 1960s and was eventually adopted by the U.S. Census Bureau. However, the “Asian” label masks the diverse demographics and wide economic disparities across the largest national origin groups (such as Chinese, Indian, Filipino) and the less populous ones (such as Bhutanese, Hmong and Nepalese) living in America. It also hides the varied circumstances of groups immigrated to the U.S. and how they started their lives there. The population’s diversity often presents challenges . Conventional survey methods typically reflect the voices of larger groups without fully capturing the broad range of views, attitudes, life starting points and perspectives experienced by Asian Americans. They can also limit understanding of the shared experiences across this diverse population.

A chart listing the 18 ethnic origins included in Pew Research Center's 66 focus groups, and the composition of the focus groups by income and birth place.

Across all focus groups, some common findings emerged. Participants highlighted how the pan-ethnic “Asian” label used in the U.S. represented only one part of how they think of themselves. For example, recently arrived Asian immigrant participants told us they are drawn more to their ethnic identity than to the more general, U.S.-created pan-ethnic Asian American identity. Meanwhile, U.S.-born Asian participants shared how they identified, at times, as Asian but also, at other times, by their ethnic origin and as Americans.

Another common finding among focus group participants is the disconnect they noted between how they see themselves and how others view them. Sometimes this led to maltreatment of them or their families, especially at heightened moments in American history such as during Japanese incarceration during World War II, the aftermath of 9/11 and, more recently, the COVID-19 pandemic. Beyond these specific moments, many in the focus groups offered their own experiences that had revealed other people’s assumptions or misconceptions about their identity.

Another shared finding is the multiple ways in which participants take and express pride in their cultural and ethnic backgrounds while also feeling at home in America, celebrating and blending their unique cultural traditions and practices with those of other Americans.

This focus group project is part of a broader research agenda about Asians living in the United States. The findings presented here offer a small glimpse of what participants told us, in their own words, about how they identify themselves, how others see and treat them, and more generally, what it means to be Asian in America.

Illustrations by Jing Li

Publications from the Being Asian in America project

Read the data essay: What It Means to Be Asian in America
Watch the documentary: Being Asian in America
Explore the interactive: In Their Own Words: The Diverse Perspectives of Being Asian in America
View expanded interviews: Extended Interviews: Being Asian in America
About this research project: More on the Being Asian in America project
Q&A: Why and how Pew Research Center conducted 66 focus groups with Asian Americans

One of the topics covered in each focus group was how participants viewed their own racial or ethnic identity. Moderators asked them how they viewed themselves, and what experiences informed their views about their identity. These discussions not only highlighted differences in how participants thought about their own racial or ethnic background, but they also revealed how different settings can influence how they would choose to identify themselves. Across all focus groups, the general theme emerged that being Asian was only one part of how participants viewed themselves.

The pan-ethnic label ‘Asian’ is often used more in formal settings

“I think when I think of the Asian Americans, I think that we’re all unique and different. We come from different cultures and backgrounds. We come from unique stories, not just as a group, but just as individual humans.” Mali , documentary participant

Many participants described a complicated relationship with the pan-ethnic labels “Asian” or “Asian American.” For some, using the term was less of an active choice and more of an imposed one, with participants discussing the disconnect between how they would like to identify themselves and the available choices often found in formal settings. For example, an immigrant Pakistani woman remarked how she typically sees “Asian American” on forms, but not more specific options. Similarly, an immigrant Burmese woman described her experience of applying for jobs and having to identify as “Asian,” as opposed to identifying by her ethnic background, because no other options were available. These experiences highlight the challenges organizations like government agencies and employers have in developing surveys or forms that ask respondents about their identity. A common sentiment is one like this:

“I guess … I feel like I just kind of check off ‘Asian’ [for] an application or the test forms. That’s the only time I would identify as Asian. But Asian is too broad. Asia is a big continent. Yeah, I feel like it’s just too broad. To specify things, you’re Taiwanese American, that’s exactly where you came from.”

–U.S.-born woman of Taiwanese origin in early 20s

Smaller ethnic groups default to ‘Asian’ since their groups are less recognizable

Other participants shared how their experiences in explaining the geographic location and culture of their origin country led them to prefer “Asian” when talking about themselves with others. This theme was especially prominent among those belonging to smaller origin groups such as Bangladeshis and Bhutanese. A Lao participant remarked she would initially say “Asian American” because people might not be familiar with “Lao.”

“[When I fill out] forms, I select ‘Asian American,’ and that’s why I consider myself as an Asian American. [It is difficult to identify as] Nepali American [since] there are no such options in forms. That’s why, Asian American is fine to me.”

–Immigrant woman of Nepalese origin in late 20s

“Coming to a big country like [the United States], when people ask where we are from … there are some people who have no idea about Bhutan, so we end up introducing ourselves as being Asian.”

–Immigrant woman of Bhutanese origin in late 40s

But for many, ‘Asian’ as a label or identity just doesn’t fit

Many participants felt that neither “Asian” nor “Asian American” truly captures how they view themselves and their identity. They argue that these labels are too broad or too ambiguous, as there are so many different groups included within these labels. For example, a U.S.-born Pakistani man remarked on how “Asian” lumps many groups together – that the term is not limited to South Asian groups such as Indian and Pakistani, but also includes East Asian groups. Similarly, an immigrant Nepalese man described how “Asian” often means Chinese for many Americans. A Filipino woman summed it up this way:

“Now I consider myself to be both Filipino and Asian American, but growing up in [Southern California] … I didn’t start to identify as Asian American until college because in [the Los Angeles suburb where I lived], it’s a big mix of everything – Black, Latino, Pacific Islander and Asian … when I would go into spaces where there were a lot of other Asians, especially East Asians, I didn’t feel like I belonged. … In media, right, like people still associate Asian with being East Asian.”

–U.S.-born woman of Filipino origin in mid-20s

Participants also noted they have encountered confusion or the tendency for others to view Asian Americans as people from mostly East Asian countries, such as China, Japan and Korea. For some, this confusion even extends to interactions with other Asian American groups. A Pakistani man remarked on how he rarely finds Pakistani or Indian brands when he visits Asian stores. Instead, he recalled mostly finding Vietnamese, Korean and Chinese items.

Among participants of South Asian descent, some identified with the label “South Asian” more than just “Asian.” There were other nuances, too, when it comes to the labels people choose. Some Indian participants, for example, said people sometimes group them with Native Americans who are also referred to as Indians in the United States. This Indian woman shared her experience at school:

“I love South Asian or ‘Desi’ only because up until recently … it’s fairly new to say South Asian. I’ve always said ‘Desi’ because growing up … I’ve had to say I’m the red dot Indian, not the feather Indian. So annoying, you know? … Always a distinction that I’ve had to make.”

–U.S.-born woman of Indian origin in late 20s

Participants with multiethnic or multiracial backgrounds described their own unique experiences with their identity. Rather than choosing one racial or ethnic group over the other, some participants described identifying with both groups, since this more accurately describes how they see themselves. In some cases, this choice reflected the history of the Asian diaspora. For example, an immigrant Cambodian man described being both Khmer/Cambodian and Chinese, since his grandparents came from China. Some other participants recalled going through an “identity crisis” as they navigated between multiple identities. As one woman explained:

“I would say I went through an identity crisis. … It’s because of being multicultural. … There’s also French in the mix within my family, too. Because I don’t identify, speak or understand the language, I really can’t connect to the French roots … I’m in between like Cambodian and Thai, and then Chinese and then French … I finally lumped it up. I’m just an Asian American and proud of all my roots.”

–U.S.-born woman of Cambodian origin in mid-30s

In other cases, the choice reflected U.S. patterns of intermarriage. Asian newlyweds have the highest intermarriage rate of any racial or ethnic group in the country. One Japanese-origin man with Hispanic roots noted:

“So I would like to see myself as a Hispanic Asian American. I want to say Hispanic first because I have more of my mom’s culture in me than my dad’s culture. In fact, I actually have more American culture than my dad’s culture for what I do normally. So I guess, Hispanic American Asian.”

–U.S.-born man of Hispanic and Japanese origin in early 40s

Other identities beyond race or ethnicity are also important

Focus group participants also talked about their identity beyond the racial or ethnic dimension. For example, one Chinese woman noted that the best term to describe her would be “immigrant.” Faith and religious ties were also important to some. One immigrant participant talked about his love of Pakistani values and how religion is intermingled into Pakistani culture. Another woman explained:

“[Japanese language and culture] are very important to me and ingrained in me because they were always part of my life, and I felt them when I was growing up. Even the word itadakimasu reflects Japanese culture or the tradition. Shinto religion is a part of the culture. They are part of my identity, and they are very important to me.”

–Immigrant woman of Japanese origin in mid-30s

For some, gender is another important aspect of identity. One Korean participant emphasized that being a woman is an important part of her identity. For others, sexual orientation is an essential part of their overall identity. One U.S.-born Filipino participant described herself as “queer Asian American.” Another participant put it this way:

“I belong to the [LGBTQ] community … before, what we only know is gay and lesbian. We don’t know about being queer, nonbinary. [Here], my horizon of knowing what genders and gender roles is also expanded … in the Philippines, if you’ll be with same sex, you’re considered gay or lesbian. But here … what’s happening is so broad, on how you identify yourself.”

–Immigrant woman of Filipino origin in early 20s

Immigrant identity is tied to their ethnic heritage

A chart showing how participants in the focus groups described the differences between race-centered and ethnicity-centered identities.

Participants born outside the United States tended to link their identity with their ethnic heritage. Some felt strongly connected with their ethnic ties due to their citizenship status. For others, the lack of permanent residency or citizenship meant they have stronger ties to their ethnicity and birthplace. And in some cases, participants said they held on to their ethnic identity even after they became U.S. citizens. One woman emphasized that she will always be Taiwanese because she was born there, despite now living in the U.S.

For other participants, family origin played a central role in their identity, regardless of their status in the U.S. According to some of them, this attitude was heavily influenced by their memories and experiences in early childhood when they were still living in their countries of origin. These influences are so profound that even after decades of living in the U.S., some still feel the strong connection to their ethnic roots. And those with U.S.-born children talked about sending their kids to special educational programs in the U.S. to learn about their ethnic heritage.

“Yes, as for me, I hold that I am Khmer because our nationality cannot be deleted, our identity is Khmer as I hold that I am Khmer … so I try, even [with] my children today, I try to learn Khmer through Zoom through the so-called Khmer Parent Association.”

–Immigrant man of Cambodian origin in late 50s

Navigating life in America is an adjustment

Many participants pointed to cultural differences they have noticed between their ethnic culture and U.S. culture. One of the most distinct differences is in food. For some participants, their strong attachment to the unique dishes of their families and their countries of origin helps them maintain strong ties to their ethnic identity. One Sri Lankan participant shared that her roots are still in Sri Lanka, since she still follows Sri Lankan traditions in the U.S. such as preparing kiribath (rice with coconut milk) and celebrating Ramadan.

For other participants, interactions in social settings with those outside their own ethnic group circles highlighted cultural differences. One Bangladeshi woman talked about how Bengalis share personal stories and challenges with each other, while others in the U.S. like to have “small talk” about TV series or clothes.

Many immigrants in the focus groups have found it is easier to socialize when they are around others belonging to their ethnicity. When interacting with others who don’t share the same ethnicity, participants noted they must be more self-aware about cultural differences to avoid making mistakes in social interactions. Here, participants described the importance of learning to “fit in,” to avoid feeling left out or excluded. One Korean woman said:

“Every time I go to a party, I feel unwelcome. … In Korea, when I invite guests to my house and one person sits without talking, I come over and talk and treat them as a host. But in the United States, I have to go and mingle. I hate mingling so much. I have to talk and keep going through unimportant stories. In Korea, I am assigned to a dinner or gathering. I have a party with a sense of security. In America, I have nowhere to sit, and I don’t know where to go and who to talk to.”

–Immigrant woman of Korean origin in mid-40s

And a Bhutanese immigrant explained:

“In my case, I am not an American. I consider myself a Bhutanese. … I am a Bhutanese because I do not know American culture to consider myself as an American. It is very difficult to understand the sense of humor in America. So, we are pure Bhutanese in America.”

–Immigrant man of Bhutanese origin in early 40s

Language was also a key aspect of identity for the participants. Many immigrants in the focus groups said they speak a language other than English at home and in their daily lives. One Vietnamese man considered himself Vietnamese since his Vietnamese is better than his English. Others emphasized their English skills. A Bangladeshi participant felt that she was more accepted in the workplace when she does more “American” things and speaks fluent English, rather than sharing things from Bangladeshi culture. She felt that others in her workplace correlate her English fluency with her ability to do her job. For others born in the U.S., the language they speak at home influences their connection to their ethnic roots.

“Now if I go to my work and do show my Bengali culture and Asian culture, they are not going to take anything out of it. So, basically, I have to show something that they are interested in. I have to show that I am American, [that] I can speak English fluently. I can do whatever you give me as a responsibility. So, in those cases I can’t show anything about my culture.”

–Immigrant woman of Bangladeshi origin in late 20s

“Being bi-ethnic and tri-cultural creates so many unique dynamics, and … one of the dynamics has to do with … what it is to be Americanized. … One of the things that played a role into how I associate the identity is language. Now, my father never spoke Spanish to me … because he wanted me to develop a fluency in English, because for him, he struggled with English. What happened was three out of the four people that raised me were Khmer … they spoke to me in Khmer. We’d eat breakfast, lunch and dinner speaking Khmer. We’d go to the temple in Khmer with the language and we’d also watch videos and movies in Khmer. … Looking into why I strongly identify with the heritage, one of the reasons is [that] speaking that language connects to the home I used to have [as my families have passed away].”

–U.S.-born man of Cambodian origin in early 30s

Balancing between individualistic and collective thinking

For some immigrant participants, the main differences between themselves and others who are seen as “truly American” were less about cultural differences, or how people behave, and more about differences in “mindset,” or how people think . Those who identified strongly with their ethnicity discussed how their way of thinking is different from a “typical American.” To some, the “American mentality” is more individualistic, with less judgment on what one should do or how they should act . One immigrant Japanese man, for example, talked about how other Japanese-origin co-workers in the U.S. would work without taking breaks because it’s culturally inconsiderate to take a break while others continued working. However, he would speak up for himself and other workers when they are not taking any work breaks. He attributed this to his “American” way of thinking, which encourages people to stand up for themselves.

Some U.S.-born participants who grew up in an immigrant family described the cultural clashes that happened between themselves and their immigrant parents. Participants talked about how the second generation (children of immigrant parents) struggles to pursue their own dreams while still living up to the traditional expectations of their immigrant parents.

“I feel like one of the biggest things I’ve seen, just like [my] Asian American friends overall, is the kind of family-individualistic clash … like wanting to do your own thing is like, is kind of instilled in you as an American, like go and … follow your dream. But then you just grow up with such a sense of like also wanting to be there for your family and to live up to those expectations, and I feel like that’s something that’s very pronounced in Asian cultures.”

–U.S.-born man of Indian origin in mid-20s

Discussions also highlighted differences about gender roles between growing up in America compared with elsewhere.

“As a woman or being a girl, because of your gender, you have to keep your mouth shut [and] wait so that they call on you for you to speak up. … I do respect our elders and I do respect hearing their guidance but I also want them to learn to hear from the younger person … because we have things to share that they might not know and that [are] important … so I like to challenge gender roles or traditional roles because it is something that [because] I was born and raised here [in America], I learn that we all have the equal rights to be able to speak and share our thoughts and ideas.”

U.S. born have mixed ties to their family’s heritage

“I think being Hmong is somewhat of being free, but being free of others’ perceptions of you or of others’ attempts to assimilate you or attempts to put pressure on you. I feel like being Hmong is to resist, really.” Pa Houa , documentary participant

How U.S.-born participants identify themselves depends on their familiarity with their own heritage, whom they are talking with, where they are when asked about their identity and what the answer is used for. Some mentioned that they have stronger ethnic ties because they are very familiar with their family’s ethnic heritage. Others talked about how their eating habits and preferred dishes made them feel closer to their ethnic identity. For example, one Korean participant shared his journey of getting closer to his Korean heritage because of Korean food and customs. When some participants shared their reasons for feeling closer to their ethnic identity, they also expressed a strong sense of pride with their unique cultural and ethnic heritage.

“I definitely consider myself Japanese American. I mean I’m Japanese and American. Really, ever since I’ve grown up, I’ve really admired Japanese culture. I grew up watching a lot of anime and Japanese black and white films. Just learning about [it], I would hear about Japanese stuff from my grandparents … myself, and my family having blended Japanese culture and American culture together.”

–U.S.-born man of Japanese origin in late 20s

Meanwhile, participants who were not familiar with their family’s heritage showed less connection with their ethnic ties. One U.S.-born woman said she has a hard time calling herself Cambodian, as she is “not close to the Cambodian community.” Participants with stronger ethnic ties talked about relating to their specific ethnic group more than the broader Asian group. Another woman noted that being Vietnamese is “more specific and unique than just being Asian” and said that she didn’t feel she belonged with other Asians. Some participants also disliked being seen as or called “Asian,” in part because they want to distinguish themselves from other Asian groups. For example, one Taiwanese woman introduces herself as Taiwanese when she can, because she had frequently been seen as Chinese.

Some in the focus groups described how their views of their own identities shifted as they grew older. For example, some U.S.-born and immigrant participants who came to the U.S. at younger ages described how their experiences in high school and the need to “fit in” were important in shaping their own identities. A Chinese woman put it this way:

“So basically, all I know is that I was born in the United States. Again, when I came back, I didn’t feel any barrier with my other friends who are White or Black. … Then I got a little confused in high school when I had trouble self-identifying if I am Asian, Chinese American, like who am I. … Should I completely immerse myself in the American culture? Should I also keep my Chinese identity and stuff like that? So yeah, that was like the middle of that mist. Now, I’m pretty clear about myself. I think I am Chinese American, Asian American, whatever people want.”

–U.S.-born woman of Chinese origin in early 20s

Identity is influenced by birthplace

“I identified myself first and foremost as American. Even on the forms that you fill out that says, you know, ‘Asian’ or ‘Chinese’ or ‘other,’ I would check the ‘other’ box, and I would put ‘American Chinese’ instead of ‘Chinese American.’” Brent , documentary participant

When talking about what it means to be “American,” participants offered their own definitions. For some, “American” is associated with acquiring a distinct identity alongside their ethnic or racial backgrounds, rather than replacing them. One Indian participant put it this way:

“I would also say [that I am] Indian American just because I find myself always bouncing between the two … it’s not even like dual identity, it just is one whole identity for me, like there’s not this separation. … I’m doing [both] Indian things [and] American things. … They use that term like ABCD … ‘American Born Confused Desi’ … I don’t feel that way anymore, although there are those moments … but I would say [that I am] Indian American for sure.”

–U.S.-born woman of Indian origin in early 30s

Meanwhile, some U.S.-born participants view being American as central to their identity while also valuing the culture of their family’s heritage.

Many immigrant participants associated the term “American” with immigration status or citizenship. One Taiwanese woman said she can’t call herself American since she doesn’t have a U.S. passport. Notably, U.S. citizenship is an important milestone for many immigrant participants, giving them a stronger sense of belonging and ultimately calling themselves American. A Bangladeshi participant shared that she hasn’t received U.S. citizenship yet, and she would call herself American after she receives her U.S. passport.

Other participants gave an even narrower definition, saying only those born and raised in the United States are truly American. One Taiwanese woman mentioned that her son would be American since he was born, raised and educated in the U.S. She added that while she has U.S. citizenship, she didn’t consider herself American since she didn’t grow up in the U.S. This narrower definition has implications for belonging. Some immigrants in the groups said they could never become truly American since the way they express themselves is so different from those who were born and raised in the U.S. A Japanese woman pointed out that Japanese people “are still very intimidated by authorities,” while those born and raised in America give their opinions without hesitation.

“As soon as I arrived, I called myself a Burmese immigrant. I had a green card, but I still wasn’t an American citizen. … Now I have become a U.S. citizen, so now I am a Burmese American.”

–Immigrant man of Burmese origin in mid-30s

“Since I was born … and raised here, I kind of always view myself as American first who just happened to be Asian or Chinese. So I actually don’t like the term Chinese American or Asian American. I’m American Asian or American Chinese. I view myself as American first.”

–U.S.-born man of Chinese origin in early 60s

“[I used to think of myself as] Filipino, but recently I started saying ‘Filipino American’ because I got [U.S.] citizenship. And it just sounds weird to say Filipino American, but I’m trying to … I want to accept it. I feel like it’s now marry-able to my identity.”

–Immigrant woman of Filipino origin in early 30s

For others, American identity is about the process of ‘becoming’ culturally American

A Venn diagram showing how participants in the focus group study described their racial or ethnic identity overlaps with their American identity

Immigrant participants also emphasized how their experiences and time living in America inform their views of being an “American.” As a result, some started to see themselves as Americans after spending more than a decade in the U.S. One Taiwanese man considered himself an American since he knows more about the U.S. than Taiwan after living in the U.S. for over 52 years.

But for other immigrant participants, the process of “becoming” American is not about how long they have lived in the U.S., but rather how familiar they are with American culture and their ability to speak English with little to no accent. This is especially true for those whose first language is not English, as learning and speaking it without an accent can be a big challenge for some. One Bangladeshi participant shared that his pronunciation of “hot water” was very different from American English, resulting in confusions in communication. By contrast, those who were more confident in their English skills felt they can better understand American culture and values as a result, leading them to a stronger connection with an American identity.

“[My friends and family tease me for being Americanized when I go back to Japan.] I think I seem a little different to people who live in Japan. I don’t think they mean anything bad, and they [were] just joking, because I already know that I seem a little different to people who live in Japan.”

–Immigrant man of Japanese origin in mid-40s

“I value my Hmong culture, and language, and ethnicity, but I also do acknowledge, again, that I was born here in America and I’m grateful that I was born here, and I was given opportunities that my parents weren’t given opportunities for.”

–U.S.-born woman of Hmong origin in early 30s

During the focus group discussions about identity, a recurring theme emerged about the difference between how participants saw themselves and how others see them. When asked to elaborate on their experiences and their points of view, some participants shared experiences they had with people misidentifying their race or ethnicity. Others talked about their frustration with being labeled the “model minority.” In all these discussions, participants shed light on the negative impacts that mistaken assumptions and labels had on their lives.

All people see is ‘Asian’

For many, interactions with others (non-Asians and Asians alike) often required explaining their backgrounds, reacting to stereotypes, and for those from smaller origin groups in particular, correcting the misconception that being “Asian” means you come from one of the larger Asian ethnic groups. Several participants remarked that in their own experiences, when others think about Asians, they tend to think of someone who is Chinese. As one immigrant Filipino woman put it, “Interacting with [non-Asians in the U.S.], it’s hard. … Well, first, I look Spanish. I mean, I don’t look Asian, so would you guess – it’s like they have a vision of what an Asian [should] look like.” Similarly, an immigrant Indonesian man remarked how Americans tended to see Asians primarily through their physical features, which not all Asian groups share.

Several participants also described how the tendency to view Asians as a monolithic group can be even more common in the wake of the COVID-19 pandemic.

“The first [thing people think of me as] is just Chinese. ‘You guys are just Chinese.’ I’m not the only one who felt [this] after the COVID-19 outbreak. ‘Whether you’re Japanese, Korean, or Southeast Asian, you’re just Chinese [to Americans]. I should avoid you.’ I’ve felt this way before, but I think I’ve felt it a bit more after the COVID-19 outbreak.”

–Immigrant woman of Korean origin in early 30s

At the same time, other participants described their own experiences trying to convince others that they are Asian or Asian American. This was a common experience among Southeast Asian participants.

“I have to convince people I’m Asian, not Middle Eastern. … If you type in Asian or you say Asian, most people associate it with Chinese food, Japanese food, karate, and like all these things but then they don’t associate it with you.”

–U.S.-born man of Pakistani origin in early 30s

The model minority myth and its impact

“I’ve never really done the best academically, compared to all my other Asian peers too. I never really excelled. I wasn’t in honors. … Those stereotypes, I think really [have] taken a toll on my self-esteem.” Diane , documentary participant

Across focus groups, immigrant and U.S.-born participants described the challenges of the seemingly positive stereotypes of Asians as intelligent, gifted in technical roles and hardworking. Participants often referred to this as the “model minority myth.”

The label “model minority” was coined in the 1960s and has been used to characterize Asian Americans as financially and educationally successful and hardworking when compared with other groups. However, for many Asians living in the United States, these characterizations do not align with their lived experiences or reflect their socioeconomic backgrounds. Indeed, among Asian origin groups in the U.S., there are wide differences in economic and social experiences.

Academic research on the model minority myth has pointed to its impact beyond Asian Americans and towards other racial and ethnic groups, especially Black Americans, in the U.S. Some argue that the model minority myth has been used to justify policies that overlook the historical circumstances and impacts of colonialism, slavery, discrimination and segregation on other non-White racial and ethnic groups.

Many participants noted ways in which the model minority myth has been harmful. For some, expectations based on the myth didn’t match their own experiences of coming from impoverished communities. Some also recalled experiences at school when they struggled to meet their teachers’ expectations in math and science.

“As an Asian person, I feel like there’s that stereotype that Asian students are high achievers academically. They’re good at math and science. … I was a pretty mediocre student, and math and science were actually my weakest subjects, so I feel like it’s either way you lose. Teachers expect you to fit a certain stereotype and if you’re not, then you’re a disappointment, but at the same time, even if you are good at math and science, that just means that you’re fitting a stereotype. It’s [actually] your own achievement, but your teachers might think, ‘Oh, it’s because they’re Asian,’ and that diminishes your achievement.”

–U.S.-born woman of Korean origin in late 20s

Some participants felt that even when being Asian worked in their favor in the job market, they encountered stereotypes that “Asians can do quality work with less compensation” or that “Asians would not complain about anything at work.”

“There is a joke from foreigners and even Asian Americans that says, ‘No matter what you do, Asians always do the best.’ You need to get A, not just B-plus. Otherwise, you’ll be a disgrace to the family. … Even Silicon Valley hires Asian because [an] Asian’s wage is cheaper but [they] can work better. When [work] visa overflow happens, they hire Asians like Chinese and Indian to work in IT fields because we are good at this and do not complain about anything.”

–Immigrant man of Thai origin in early 40s

Others expressed frustration that people were placing them in the model minority box. One Indian woman put it this way:

“Indian people and Asian people, like … our parents or grandparents are the ones who immigrated here … against all odds. … A lot of Indian and Asian people have succeeded and have done really well for themselves because they’ve worked themselves to the bone. So now the expectations [of] the newer generations who were born here are incredibly unrealistic and high. And you get that not only from your family and the Indian community, but you’re also getting it from all of the American people around you, expecting you to be … insanely good at math, play an instrument, you know how to do this, you know how to do that, but it’s not true. And it’s just living with those expectations, it’s difficult.”

–U.S.-born woman of Indian origin in early 20s

Whether U.S. born or immigrants, Asians are often seen by others as foreigners

“Being only not quite 10 years old, it was kind of exciting to ride on a bus to go someplace. But when we went to Pomona, the assembly center, we were stuck in one of the stalls they used for the animals.” Tokiko , documentary participant

Across all focus groups, participants highlighted a common question they are asked in America when meeting people for the first time: “Where are you really from?” For participants, this question implied that people think they are “foreigners,” even though they may be longtime residents or citizens of the United States or were born in the country. One man of Vietnamese origin shared his experience with strangers who assumed that he and his friends are North Korean. Perhaps even more hurtful, participants mentioned that this meant people had a preconceived notion of what an “American” is supposed to look like, sound like or act like. One Chinese woman said that White Americans treated people like herself as outsiders based on her skin color and appearance, even though she was raised in the U.S.

Many focus group participants also acknowledged the common stereotype of treating Asians as “forever foreigners.” Some immigrant participants said they felt exhausted from constantly being asked this question by people even when they speak perfect English with no accent. During the discussion, a Korean immigrant man recalled that someone had said to him, “You speak English well, but where are you from?” One Filipino participant shared her experience during the first six months in the U.S.:

“You know, I spoke English fine. But there were certain things that, you know, people constantly questioning you like, oh, where are you from? When did you come here? You know, just asking about your experience to the point where … you become fed up with it after a while.”

–Immigrant woman of Filipino origin in mid-30s

U.S.-born participants also talked about experiences when others asked where they are from. Many shared that they would not talk about their ethnic origin right away when answering such a question because it often led to misunderstandings and assumptions that they are immigrants.

“I always get that question of, you know, ‘Where are you from?’ and I’m like, ‘I’m from America.’ And then they’re like, ‘No. Where are you from-from ?’ and I’m like, ‘Yeah, my family is from Pakistan,’ so it’s like I always had like that dual identity even though it’s never attached to me because I am like, of Pakistani descent.”

–U.S.-born man of Pakistani origin in early 20s

One Korean woman born in the U.S. said that once people know she is Korean, they ask even more offensive questions such as “Are you from North or South Korea?” or “Do you still eat dogs?”

In a similar situation, this U.S.-born Indian woman shared her responses:

“I find that there’s a, ‘So but where are you from?’ Like even in professional settings when they feel comfortable enough to ask you. ‘So – so where are you from?’ ‘Oh, I was born in [names city], Colorado. Like at [the hospital], down the street.’ ‘No, but like where are you from?’ ‘My mother’s womb?’”

–U.S.-born woman of Indian origin in early 40s

Ignorance and misinformation about Asian identity can lead to contentious encounters

“I have dealt with kids who just gave up on their Sikh identity, cut their hair and groomed their beard and everything. They just wanted to fit in and not have to deal with it, especially [those] who are victim or bullied in any incident.” Surinder , documentary participant

In some cases, ignorance and misinformation about Asians in the U.S. lead to inappropriate comments or questions and uncomfortable or dangerous situations. Participants shared their frustration when others asked about their country of origin, and they then had to explain their identity or correct misunderstandings or stereotypes about their background. At other times, some participants faced ignorant comments about their ethnicity, which sometimes led to more contentious encounters. For example, some Indian or Pakistani participants talked about the attacks or verbal abuse they experienced from others blaming them for the 9/11 terrorist attacks. Others discussed the racial slurs directed toward them since the COVID-19 pandemic in 2020. Some Japanese participants recalled their families losing everything and being incarcerated during World War II and the long-term effect it had on their lives.

“I think like right now with the coronavirus, I think we’re just Chinese, Chinese American, well, just Asian American or Asians in general, you’re just going through the same struggles right now. Like everyone is just blaming whoever looks Asian about the virus. You don’t feel safe.”

–U.S.-born man of Chinese origin in early 30s

“At the beginning of the pandemic, a friend and I went to celebrate her birthday at a club and like these guys just kept calling us COVID.”

–U.S.-born woman of Korean origin in early 20s

“There [were] a lot of instances after 9/11. One day, somebody put a poster about 9/11 [in front of] my business. He was wearing a gun. … On the poster, it was written ‘you Arabs, go back to your country.’ And then someone came inside. He pointed his gun at me and said ‘Go back to your country.’”

–Immigrant man of Pakistani origin in mid-60s

“[My parents went through the] internment camps during World War II. And my dad, he was in high school, so he was – they were building the camps and then he was put into the Santa Anita horse track place, the stables there. And then they were sent – all the Japanese Americans were sent to different camps, right, during World War II and – in California. Yeah, and they lost everything, yeah.”

–U.S.-born woman of Japanese origin in mid-60s

As focus group participants contemplated their identity during the discussions, many talked about their sense of belonging in America. Although some felt frustrated with people misunderstanding their ethnic heritage, they didn’t take a negative view of life in America. Instead, many participants – both immigrant and U.S. born – took pride in their unique cultural and ethnic backgrounds. In these discussions, people gave their own definitions of America as a place with a diverse set of cultures, with their ethnic heritage being a part of it.

Taking pride in their unique cultures

“Being a Pakistani American, I’m proud. … Because I work hard, and I make true my dreams from here.” Shahid , documentary participant

Despite the challenges of adapting to life in America for immigrant participants or of navigating their dual cultural identity for U.S.-born ones, focus group participants called America their home. And while participants talked about their identities in different ways – ethnic identity, racial (Asian) identity, and being American – they take pride in their unique cultures. Many also expressed a strong sense of responsibility to give back or support their community, sharing their cultural heritage with others on their own terms.

“Right now it has been a little difficult. I think it has been for all Asians because of the COVID issue … but I’m glad that we’re all here [in America]. I think we should be proud to be here. I’m glad that our families have traveled here, and we can help make life better for communities, our families and ourselves. I think that’s really a wonderful thing. We can be those role models for a lot of the future, the younger folks. I hope that something I did in the last years will have impacted either my family, friends or students that I taught in other community things that I’ve done. So you hope that it helps someplace along the line.”

“I am very proud of my culture. … There is not a single Bengali at my workplace, but people know the name of my country. Maybe many years [later] – educated people know all about the country. So, I don’t have to explain that there is a small country next to India and Nepal. It’s beyond saying. People after all know Bangladesh. And there are so many Bengali present here as well. So, I am very proud to be a Bangladeshi.”

Where home is

When asked about the definition of home, some immigrant participants said home is where their families are located. Immigrants in the focus groups came to the United States by various paths, whether through work opportunities, reuniting with family or seeking a safe haven as refugees. Along their journey, some received support from family members, their local community or other individuals, while others overcame challenges by themselves. Either way, they take pride in establishing their home in America and can feel hurt when someone tells them to “go back to your country.” In response, one Laotian woman in her mid-40s said, “This is my home. My country. Go away.”

“If you ask me personally, I view my home as my house … then I would say my house is with my family because wherever I go, I cannot marry if I do not have my family so that is how I would answer.”

–Immigrant man of Hmong origin in late 30s

“[If somebody yelled at me ‘go back to your country’] I’d feel angry because this is my country! I live here. America is my country. I grew up here and worked here … I’d say, ‘This is my country! You go back to your country! … I will not go anywhere. This is my home. I will live here.’ That’s what I’d say.”

–Immigrant woman of Laotian origin in early 50s

‘American’ means to blend their unique cultural and ethnic heritage with that in the U.S.

“I want to teach my children two traditions – one American and one Vietnamese – so they can compare and choose for themselves the best route in life.” Helen , documentary participant (translated from Vietnamese)

Both U.S.-born and immigrant participants in the focus groups shared their experiences of navigating a dual cultural environment between their ethnic heritage and American culture. A common thread that emerged was that being Asian in America is a process of blending two or more identities as one.

“Yeah, I want to say that’s how I feel – because like thinking about it, I would call my dad Lao but I would call myself Laotian American because I think I’m a little more integrated in the American society and I’ve also been a little more Americanized, compared to my dad. So that’s how I would see it.”

–U.S.-born man of Laotian origin in late 20s

“I mean, Bangladeshi Americans who are here, we are carrying Bangladeshi culture, religion, food. I am also trying to be Americanized like the Americans. Regarding language, eating habits.”

–Immigrant man of Bangladeshi origin in mid-50s

“Just like there is Chinese American, Mexican American, Japanese American, Italian American, so there is Indian American. I don’t want to give up Indianness. I am American by nationality, but I am Indian by birth. So whenever I talk, I try to show both the flags as well, both Indian and American flags. Just because you make new relatives but don’t forget the old relatives.”

–Immigrant man of Indian origin in late 40s

Pew Research Center designed these focus groups to better understand how members of an ethnically diverse Asian population think about their place in America and life here. By including participants of different languages, immigration or refugee experiences, educational backgrounds, and income levels, this focus group study aimed to capture in people’s own words what it means to be Asian in America. The discussions in these groups may or may not resonate with all Asians living in the United States. Browse excerpts from our focus groups with the interactive quote sorter below, view a video documentary focused on the topics discussed in the focus groups, or tell us your story of belonging in America via social media. The focus group project is part of a broader research project studying the diverse experiences of Asians living in the U.S.

Read sortable quotes from our focus groups

Browse excerpts in the interactive quote sorter from focus group participants in response to the question “What does it mean to be [Vietnamese, Thai, Sri Lankan, Hmong, etc.] like yourself in America?” This interactive allows you to sort quotes from focus group participants by ethnic origin, nativity (U.S. born or born in another country), gender and age.

Video documentary

Videos throughout the data essay illustrate what focus group participants discussed. Those recorded in these videos did not participate in the focus groups but were sampled to have similar demographic characteristics and thematically relevant stories.

Watch the full video documentary and watch additional shorter video clips related to the themes of this data essay.

Share the story of your family and your identity

Did the voices in this data essay resonate? Share your story of what it means to be Asian in America with @pewresearch. Tell us your story by using the hashtag #BeingAsianInAmerica and @pewidentity on Twitter, as well as #BeingAsianInAmerica and @pewresearch on Instagram.

This cross-ethnic, comparative qualitative research project explores the identity, economic mobility, representation, and experiences of immigration and discrimination among the Asian population in the United States. The analysis is based on 66 focus groups we conducted virtually in the fall of 2021 and included 264 participants from across the U.S. More information about the groups and analysis can be found in this appendix .

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This data essay was funded by The Pew Charitable Trusts, with generous support from the Chan Zuckerberg Initiative DAF, an advised fund of the Silicon Valley Community Foundation; the Robert Wood Johnson Foundation; the Henry Luce Foundation; The Wallace H. Coulter Foundation; The Dirk and Charlene Kabcenell Foundation; The Long Family Foundation; Lu-Hebert Fund; Gee Family Foundation; Joseph Cotchett; the Julian Abdey and Sabrina Moyle Charitable Fund; and Nanci Nishimura.

The accompanying video clips and video documentary were made possible by The Pew Charitable Trusts, with generous support from The Sobrato Family Foundation and The Long Family Foundation.

We would also like to thank the Leaders Forum for its thought leadership and valuable assistance in helping make this study possible. This is a collaborative effort based on the input and analysis of a number of individuals and experts at Pew Research Center and outside experts.

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500+ Qualitative Research Titles and Topics
Qualitative Research Topics. Qualitative Research Topics are as follows: Understanding the lived experiences of first-generation college students. Exploring the impact of social media on self-esteem among adolescents. Investigating the effects of mindfulness meditation on stress reduction. Analyzing the perceptions of employees regarding ...
100+ Qualitative Research Topics To Write About In 2023
Here are fantastic examples of qualitative research titles: Female harm: how it is influenced by culture. The socioeconomic impacts of free education. The link between food insecurity and poor performance in schools. Alcoholism among college students: a critical study. How to mitigate child labor in our society.
Top 60 Examples of Qualitative Research Topics
Some of the major fields where qualitative research is performed include: Anthropology. Political science. Psychology. Business management. History. Social science. The main goal of qualitative research is to help you understand the topic of your assignment by identifying the most important aspects of your topic and gathering enough information ...
131 Qualitative Research Topics For Academic Thesis Writing
Here are research topics for qualitative research in project management. How effective communication strategies can impact the outcome of a project. How different leadership styles affect team productivity during a project. The role of conflict management in ensuring successful project outcomes. Gender differences in the perception and ...
What Is Qualitative Research?
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which involves collecting and ...
Planning Qualitative Research: Design and Decision Making for New
Qualitative research draws from interpretivist and constructivist paradigms, seeking to deeply understand a research subject rather than predict outcomes, as in the positivist paradigm ... Several research topics and questions indicate a case study as an appropriate approach. The key criterion is the bounded system, so any research situation ...
202 Qualitative Research Topics to Check Out
Here are some qualitative research topics lists in political science. How COVID-19 impacts low-income neighborhoods. The need for the cancellation of student loans and not the suspension of student loans. Racism as a dividing factor in America. Segregation and racist laws.
Diverse Qualitative Research Topics for In-Depth Studies
Updated 11 Mar 2024. Qualitative research is a method of inquiry employed in various academic disciplines, traditionally in the social sciences, but also in market research and further contexts. This type of research is designed to provide a deep understanding of human behavior and the reasons that govern such behavior.
Qualitative Research: Sage Journals
Qualitative Research is a peer-reviewed international journal that has been leading debates about qualitative methods for over 20 years. The journal provides a forum for the discussion and development of qualitative methods across disciplines, publishing high quality articles that contribute to the ways in which we think about and practice the craft of qualitative research.
The Oxford Handbook of Qualitative Research
Abstract. The Oxford Handbook of Qualitative Research, second edition, presents a comprehensive retrospective and prospective review of the field of qualitative research. Original, accessible chapters written by interdisciplinary leaders in the field make this a critical reference work. Filled with robust examples from real-world research ...
Qualitative Research: Getting Started
Qualitative research methodology is not a single method, but instead offers a variety of different choices to researchers, according to specific parameters of topic, research question, participants, and settings. The method is the way you carry out your research within the paradigm of quantitative or qualitative research.
189+ Most Exciting Qualitative Research Topics For Students
2. Relevance: Ensure that your chosen topic is relevant to your field of study or the discipline you are working within.It should contribute to existing knowledge or address a meaningful research gap. 3. Research Gap Identification: Review relevant literature and research to identify gaps or areas where there is limited qualitative research. Look for unanswered questions or underexplored ...
Sensitive, Challenging, and Difficult Topics: Experiences and Practical
Qualitative research has undergone monumental changes since the middle of the last century as its proponents have battled for parity of esteem between it, and quantitative research.Fighting against accusations of being unscientific, without rigour, or fundamentally biased (Aspers & Corte, 2019; Eisner, 2003), and claims suggesting qualitative results are of little interest, "extremely low ...
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Top 70 Qualitative Research Topics To Ace 2022. November 16, 2020. There is no denying it; qualitative research topics are not as easy as ABC. To some, statistics is an enthralling subject while others may opt to clean the sea rather than sit in a statistics class. Millions of students around the globe face this crossroad.
Top 300+ Winning Qualitative Research Topics
Qualitative Research Topics: Psych, Education, Health, Medicine & More. Wandering around the internet looking for qualitative research topics can be exhausting. We are writing this article to make it a one-stop solution for you. There is enough inspiration to come up with the most suitable topic for you, no matter your academic area.
Qualitative Study
Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data. Qualitative research gathers participants ...
How to use and assess qualitative research methods
Abstract. This paper aims to provide an overview of the use and assessment of qualitative research methods in the health sciences. Qualitative research can be defined as the study of the nature of phenomena and is especially appropriate for answering questions of why something is (not) observed, assessing complex multi-component interventions ...
Qualitative Research
Qualitative Research. Qualitative research is a type of research methodology that focuses on exploring and understanding people's beliefs, attitudes, behaviors, and experiences through the collection and analysis of non-numerical data. It seeks to answer research questions through the examination of subjective data, such as interviews, focus ...
Qualitative Research: Methods and Examples
Qualitative research is an excellent way to gain insight into real-world problems. This research type can explain various aspects of individuals in a target group, such as their traits, behaviors, and motivations.. Qualitative research involves gathering and evaluating non-numerical information to comprehend concepts, perspectives, and experiences.
113 Great Research Paper Topics
113 Great Research Paper Topics. One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily ...
1000+ Research Topics & Research Title Examples For Students
1000+ FREE Research Topics & Title Ideas. If you're at the start of your research journey and are trying to figure out which research topic you want to focus on, you've come to the right place. Select your area of interest below to view a comprehensive collection of potential research ideas. AI & Machine Learning. Blockchain & Cryptocurrency.
What is Qualitative Research?
Qualitative research is the methodology researchers use to gain deep contextual understandings of users via non-numerical means and direct observations. Researchers focus on smaller user samples—e.g., in interviews—to reveal data such as user attitudes, behaviors and hidden factors: insights which guide better designs.
How to Write Qualitative Market Research Questions (+ Examples)
Emotional qualitative research questions. These qualitative questions explore the emotional connections and reactions participants have towards a particular topic, product, service, or brand. The qualitative questions examples below specifically bring a human side to quantitative research.
Traditions and innovations in qualitative criminological research
The first paper, A farewell to the lone hero researcher: Team research and writing, Sveinung Sandberg and Lucero Ibarra Rojas challenge the archetype of the lone hero researcher and advocate for collaborative approaches to qualitative research.Drawing upon their experiences in Mexico and Norway, the authors argue for the importance of team research and writing, as a means of addressing power ...
What is Qualitative in Qualitative Research
Qualitative research is multimethod in focus, involving an interpretative, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.
What It Means To Be Asian in America
This cross-ethnic, comparative qualitative research project explores the identity, economic mobility, representation, and experiences of immigration and discrimination among the Asian population in the United States. The analysis is based on 66 focus groups we conducted virtually in the fall of 2021 and included 264 participants from across the ...

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189+ Most Exciting Qualitative Research Topics For Students

What Is Qualitative Research

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1. Subjective Understanding

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