sweetie's cookies business plan

How To Write a Winning Cookie Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cookie businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cookie business owner should include in their business plan.

Download the Ultimate Cookie Business Plan Template

What is a Cookie Business Plan?

A cookie business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons your cookie business will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cookie Business Plan?

A cookie business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use a business plan as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.  Having a well written cookie business plan will allow potential investors to gain confidence in the feasibility of your cookie shop. 

Cookie Business Plan Template

The following are the key components of a successful cookie business plan:

Executive Summary

The executive summary of a cookie business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cookie company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company, as well as a company analysis. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cookie business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cookie firm, mention this.

You will also include information about your chosen cookie business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a cookie business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cookie industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target market with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, customers of a cookie business may include:

• People who are health conscious and are looking for a nutritious dessert
• Busy parents who are looking for an easy and convenient snack for their kids
• Working professionals who are looking for a quick sweet treat to have at their desk

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cookie services with the right marketing.

Competitive Analysis

The competitive analysis section of the cookie business plan helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry. 

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the cookie business plan is where you determine and document your marketing plan. Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cookie business via word-of-mouth and referrals.

Operations Plan

This part of your cookie business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cookie business include reaching $X in sales. Other examples include adding new specialty cookies or services, expanding to new markets, reaching a certain number of social media followers, or opening new locations.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cookie industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cookie Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash, or personal savings contributed to the cookie business).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cookie Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cookie business.

Sample Cash Flow Statement for a Startup Cookie Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cookie company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any startup cookie company. In addition, a good business plan should include detailed financial projections, as well as a list of your company’s policies and procedures. This can attract investors and set the foundation for your successful cookie business.  

Finish Your Cookie Business Plan in 1 Day!

• Business Plans Handbook
• Business Plans - Volume 06
• Cookie Shop Business Plan Business Plan

Cookie Shop BUSINESS PLAN

GRANDMA MILLER'S COOKIES & MUFFINS

216 Hawke Rd. Muskegon, MI 49440

This plan for the purchase of an existing small business does a nice job of illustrating, in specifics, how the business will be improved. Dynamic ideas for increasing community involvement and exposure are clearly stated. The low overhead cost of operation and the creative ability of the entrepreneur are stressed as the keys to a successful venture, and both are displayed in the plan's content.

BUSINESS PLAN

Competition, day-to-day challenges and opportunities, miscellaneous.

Grandma Miller's Cookies & Muffins was established about eight and a half years ago, and the current owner, Hannah Welles, has owned it for about two and a half years, selling it for health reasons. Hannah has an excellent rapport with her customers and is very knowledgeable about the area. Currently, the business shows a modest profit. Although the markup on the cookies is very good (i.e., sugar cookie dough sells for $1.85/lb., and the retail price of the finished cookies is $6.59/lb), the overall cost of goods sold is about 50 percent due to the serving of light lunches, muffins, soda, and juices (see menu).

As pointed out by an accountant, any sales over the current volume, 50 percent, is profit. As a result, sales could be doubled within the first twelve to eighteen months.

The first of two steps to increase sales would be to become an active member of the Muskegon Chamber of Commerce (membership is over 400). Through past Grand Rapids Chamber membership and previous employment in Muskegon, I have made many business contacts in the area: Electronics Midwest, Rogers H. Theatre, H&G Sales, and Paper Towne Goods.

The business climate in Muskegon is very good. There are very few empty stores and there is strong merchant cooperation (on the Saturday before Halloween the stores offered treats and I help hand out over 1,000 cookies). The cookie shop is open three Sundays a year during the January Ice Fair, Summer Art in the Streets, and the September Fall Festival.

The second step would be implementing a strong advertising campaign. I plan to begin six months of advertising in the local paper, the Town Tattler (circulation about 21,000), announcing the new ownership and inviting people in to meet the new Grandma Miller, and some monthly specials. Both the Tattler and Sentryman newspapers do public relations articles on new businesses and ownership changes. I will change the name to Grandma Miller's Cookie Pantry and use a pantry as a focus for advertising, flyers, and business cards in the shop.

After becoming familiar with the day-to-day operations, I plan to employ one person (a relative) one day a week to learn the business in case of an extended absence. This will also allow me to visit the various industrial and office complexes to market cookie and muffin trays for business meeting and promotions. My contacts will be mostly with companies' seminar/group meeting planners.

My marketing strategies include but are not limited to:

• Cookie, muffin, and chocolate tie-ins to all major holidays, such as heart-shaped cookies for Valentine's Day and Sweetest Day, muffin birthday "cakes," cookies for Santa, and cookie exchanges.
• "Sweet Sixteen Special" offered every sixteenth of the month. Customers have to come into the shop to find out what the special is for that day. Can also use the day to offer free samples of new ideas.
• Promote the first full week of February, which is National Muffin Week.
• Offer a welcome wagon type of promotion to new residents of the Muskegon area, using published real estate closings.
• Develop a special recipe for a "morning cookie" not to be offered in the shop, but only for business breakfast meetings.
• Promote one day a week as D-Day (Dipit Day), for dipping customers' cookies in chocolate.
• Find the right combination of food and nonfood items for a bereavement basket, which is becoming a fast-growing segment of the basket industry. I would also like to expand the gift basket business already in use in the shop. (I attended a gift basket convention and seminar in Louisville, Kentucky, in 1993, and would like to attend one this spring.)

On November 10, 1994, I visited Grandma Miller's dough supplier, in Holland, Michigan. She had originally started Grandma Miller's Cookies in three locations: Lansing, Grand Rapids, and Muskegon. After a death in the family of the initial cookie dough supplier, Ceceila offered the opportunity to buy the dough business. She subsequently sold the Grandma Miller's stores and moved to Holland and is currently involved with retail and wholesale business under the name of Jolene's Cookies. Cecelia has indicated her willingness to help with new ideas and products.

My future plans for the business are to maximize sales potential, which may take several years. I anticipate the expansion of the gift basket market, a build-up of wholesale accounts, including the introduction of party planning. I believe both previous owners looked into franchising, but I do not see that as an option in the short run.

Area competition is very small for the cookie and muffin business. The lunch business in downtown Muskegon consists mainly of Karen's Cafi across the street, which serves the quiche/croissant, sandwich, and dessert trade. One block away is Penny's Deli, which serves deli sandwiches, salads, and beverages. The Boothe Bar takes care of the hamburger crowd. There are few other eateries in town. Limited seating at Grandma Miller's (eight inside and two outside during the summer) has encouraged customers to phone in their orders and pick them up along with a drink and dessert. Two blocks away a coffeehouse has opened and stays open until 11:00 p.m. Although it serves some of the same muffins and cookies as Grandma Miller's, and the coffee bean prices are comparable, the coffeehouse attracts a different crowd than Grandma Miller's.

The most difficult function is following the fine line of quantity overbaking and not having enough cookies later in the day. Despite a sophisticated cash register that totals an hourly sales figure, and detailed recording by Hannah, there is no set pattern of daily activity. One Tuesday could be a sellout and the next Tuesday there could be several bags of day-old cookies, which sell quickly the next day. Hannah has developed some recipes for bar cookies—using crumbled cookies as a base and adding a fruit topping and a "drizzle." These could be sold in the store or packaged for a catering truck.

I have dropped in the shop at various times during the day and observed a very busy opening (at 8:00 a.m.) with people getting their coffee and muffins before going to work. The business slows down until lunchtime and varies throughout the afternoon. This allows for a build-up of the business, so that the ovens are used more than 10 percent of the day. (Using convection ovens, a batch of cookies can be baked in 15 minutes.)

The store still looks good after almost nine years. The custom-made counters and cabinets are made of oak, with glass fronts, and good quality wallpaper makes for a neat appearance. Besides bringing in a pantry, I want to use an oak trim along the ceiling to give an overall cozy appearance. New wallpaper with matching material for curtains and for the liners of the cookie baskets will freshen up the sales area for a long time. I would like to put in a new floor covering and paint the back work area.

Since this is going to be a one-person operation, I plan to add business interruption insurance to the overall business insurance package. I also plan to add a disability package to my personal health insurance.

Attached is a current resume of my educational background and a work history. However, it does not reflect my creative talents, which I have used in an antique and collectible business and in extensive family party planning. I have taken a floral design class and mold my own chocolates. I hope to expand my business, Your Organizing Friend, through Grandma Miller's Cookie Pantry.

Although my professional team is not complete, I have an attorney who is handling the closing and other aspects of the purchase and lease negotiations. I also have a CPA consultant, but he is a relative and won't be handling the actual accounting functions.

Hannah's interest in Grandma Miller's is waning, and I feel that it is the right time and niche for me to devote my full-time and creative energies to the business.

Donna Crawford

Business professional with proven effectiveness in sales, personnel, and consumer relations. Skilled in coordinating resources, people, and ideas to produce maximum results. Analytical, creative, and capable of working with minimal supervision. Interest and demonstrated ability in public relations, events planning, and fundraising.

PROFESSIONAL EXPERIENCE

Sales: 10 years in real estate sales

• Residential: Marketed new and used homes and condominiums with effective advertising; researched financing to guide buyers through to closing.
• Commercial: Sold small businesses using financial analysis and research; negotiated details between buyer and seller, their attorneys, accountants, and landlords; marketed office space at the Center Point Building.

Personnel: Six years in civil service and at a private personnel agency

• Administered tests, conducted interviews, implemented special programs.
• Restructured and organized manual office systems to more efficiently meet the demands of a municipal agency.

Project Management: One year as a field representative with Floral Worldwide Delivery Group (FWDG) and long-term association with the Muskegon Historical Society.

• Traveled nationally to audit FWDG's members' floral orders for quality to insure association standards, supported audits with written and photographic evaluations.
• Wrote monthly newsletter for historical society, prepared press releases.
• Planned fundraising events with proceeds ranging from $500 to $85,000, generated publicity for activities.
• Developed theme events for various individuals and organizations.

Self-Employment: 15 years in family antique business

• Set up displays at various locations in Michigan. Sales included sharing information regarding antiques, their history, and use.

MichiganTechnological University B.S., business administration; Major: marketing

Continuing Education Courses in management, special events marketing, travel tourism and convention planning, and introductory computer course

PROFESSIONAL AFFILIATIONS/SOCIETIES

Muskegon Chamber of Commerce; Zeeland Historical Society; Community Assistance Services, Inc. (group homes), board of directors.

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Sample Cookie Business Plan

Writing a business plan is a crucial step in starting a cookie business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring cookie business owners, having access to a sample cookie business plan can be especially helpful in providing direction and gaining insight into how to draft their own cookie business plan.

Download our Ultimate Cookie Business Plan Template

Having a thorough business plan in place is critical for any successful cookie venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A cookie business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The cookie business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your cookie business as Growthink’s Ultimate Cookie Business Plan Template , but it can help you write a cookie business plan of your own.

Cookie Business Plan Example – CrunchyDelight Cookies

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

CrunchyDelight Cookies is a startup based in Seattle, WA, dedicated to baking and selling gourmet cookies with a unique crunchy texture and innovative flavors. Our mission is to bring joy and delicious moments to our customers through our high-quality, handcrafted cookies. We pride ourselves on using only the finest ingredients, ensuring each cookie delivers a perfect, satisfying crunch and rich flavors. Founded by a team of passionate bakers and entrepreneurs, CrunchyDelight aims to become a beloved brand in the local community and beyond, by offering a delightful range of cookies that cater to various taste preferences.

Our success hinges on our commitment to quality, innovation in cookie flavors and textures, and our strategic location in Seattle, WA, which has a vibrant food culture and a strong market for gourmet, artisanal products. To date, we have developed a range of unique cookie flavors that have been well-received in initial taste tests, established relationships with local suppliers for high-quality ingredients, and begun building a brand identity that resonates with our target market. These accomplishments lay a solid foundation for our growth and establish us as a promising new entrant in the cookie industry.

The cookie industry in the United States is highly competitive and continuously evolving, with consumers increasingly seeking out unique flavors, textures, and quality ingredients. There is a growing demand for artisanal and gourmet cookies, especially among millennials and Gen Z consumers who value authenticity, craftsmanship, and the use of natural and locally sourced ingredients. This trend presents a significant opportunity for CrunchyDelight Cookies, as our focus on handcrafted, innovative products aligns with these consumer preferences. Additionally, the rise of online shopping and social media marketing offers new avenues for reaching and engaging with our target audience, further contributing to the potential for success in this dynamic market.

Our target customers are primarily food enthusiasts and connoisseurs aged between 20 and 45, who appreciate high-quality, artisanal products and are willing to pay a premium for them. This demographic values the experience of discovering and enjoying unique flavors and textures, and they actively seek out new food experiences. They are also environmentally and health-conscious, preferring products made with natural, non-GMO ingredients. Our marketing and product development strategies are tailored to meet the preferences and values of this audience, ensuring that CrunchyDelight Cookies resonates with them and builds a loyal customer base.

Top Competitors: – Local Artisan Bakeries: Offer a variety of handcrafted baked goods, including cookies, with a focus on quality and craftsmanship. – National Cookie Brands: Provide wide distribution and brand recognition but may lack the artisanal, handcrafted appeal.

Competitive Advantages: CrunchyDelight Cookies distinguishes itself through a focus on unique, crunchy textures and innovative flavors that cannot be found in the offerings of both local artisan bakeries and national brands. Our commitment to using high-quality, natural ingredients also sets us apart, catering to the growing consumer demand for health-conscious and environmentally friendly products.

CrunchyDelight Cookies will employ a multifaceted marketing strategy that includes a blend of traditional and innovative promotional methods. Our products, services, and pricing are designed to cater to the preferences of our target market, offering a range of gourmet cookies at competitive prices that reflect the quality and craftsmanship of our offerings. We will leverage online marketing, particularly through social media platforms and SEO, to increase our visibility and engage with the community. Email marketing campaigns will keep our subscribers informed about new flavors, special offers, and company updates, fostering a loyal customer base.

In addition to these digital efforts, we will actively participate in local community events and forge partnerships with local businesses to establish our presence and reputation in Seattle. Our in-store promotions and a loyalty program will encourage repeat visits and customer retention, while partnerships with influencers will extend our reach and credibility. This comprehensive approach aims to not only attract but also retain a dedicated following for CrunchyDelight Cookies.

CrunchyDelight Cookies is on track to achieve several key operational milestones in the coming months. These include finalizing our product lineup and pricing strategy, securing a commercial kitchen location in Seattle that meets all health and safety standards, and obtaining the necessary permits and licenses for operation. The launch of our business will be marked by a strategic blend of online sales and local market presence. We will implement a marketing and branding strategy to build awareness and drive sales, while also establishing a strong online presence to reach a broader audience. Establishing reliable supply chain and vendor relationships will ensure the quality and consistency of our cookies, and hiring and training staff will be crucial for daily operations. Achieving a revenue of $15,000/month will be an important indicator of our success and potential for future expansion.

CrunchyDelight Cookies is led by a team of experienced entrepreneurs and bakers who share a passion for creating delicious, high-quality cookies. Our team brings together expertise in culinary arts, business management, marketing, and operations, ensuring a well-rounded and effective approach to building and growing the business. This diverse skill set positions us well to achieve our ambitious goals and make CrunchyDelight Cookies a beloved brand in the cookie industry.

At CrunchyDelight Cookies, we are excited to introduce ourselves as a new cookie venture serving the vibrant community of Seattle, WA. As a local cookie business, we have identified a gap in the market for high-quality, locally-produced cookies. Our mission is to fill this gap by offering our customers an unparalleled cookie experience, setting a new standard for indulgence in the area.

Our product lineup is designed to cater to a variety of cookie lovers, featuring Assorted Cookie Gift Boxes, Customized Cookie Bouquets, and Subscription Cookie Boxes. Each offering is crafted with care, ensuring a memorable experience for our clients whether they are treating themselves or gifting to others. Our commitment to quality and variety sets us apart in the bustling Seattle scene.

Located in the heart of Seattle, WA, CrunchyDelight Cookies is perfectly positioned to serve our community with ease. Our strategic location allows us to reach our customers efficiently, ensuring that every cookie delivered is as fresh and delightful as possible.

We believe that CrunchyDelight Cookies is uniquely qualified to succeed for several reasons. Firstly, our founder brings invaluable experience from previously running a successful cookie business, providing us with a solid foundation and insights into the industry. Additionally, our dedication to crafting superior cookies, combined with our expansive selection of varieties and packages, clearly distinguishes us from the competition. We are not just another cookie company; we are a destination for those seeking the ultimate cookie experience.

Since our inception on January 4, 2024, CrunchyDelight Cookies has been on an upward trajectory. As a C Corporation, we have taken significant strides in establishing our brand. Among our key accomplishments are the development of our unique logo, the creation of our company name that resonates with our mission, and securing a prime location that stands as a testament to our commitment to becoming a staple in the Seattle community. These milestones mark just the beginning of our journey to becoming the premier cookie destination in the area.

The Cookie industry in the United States is a thriving market with a current size of over $10 billion annually. This market size is expected to continue growing at a steady pace in the coming years, driven by the increasing demand for convenient and indulgent snack options. Consumers are increasingly looking for high-quality, gourmet cookies that offer unique flavors and textures, presenting a great opportunity for new players like CrunchyDelight Cookies to capture a share of this growing market.

One of the key trends in the Cookie industry is the growing preference for artisanal and gourmet cookies over mass-produced options. Consumers are willing to pay a premium for cookies that are made with high-quality ingredients and offer a unique taste experience. This trend bodes well for CrunchyDelight Cookies, as their focus on using premium ingredients and offering a variety of innovative flavors positions them well to cater to the evolving preferences of consumers in Seattle, WA. By tapping into this trend, CrunchyDelight Cookies can differentiate themselves in the market and attract a loyal customer base.

Another trend in the Cookie industry is the increasing demand for healthier and more nutritious cookie options. Consumers are becoming more conscious of their dietary choices and are seeking cookies that are lower in sugar, fat, and calories. CrunchyDelight Cookies can capitalize on this trend by offering a range of healthier cookie options that still deliver on taste and indulgence. By providing customers in Seattle, WA with a guilt-free yet delicious cookie option, CrunchyDelight Cookies can appeal to a broader customer base and drive growth in this competitive market.

Below is a description of our target customers and their core needs.

Target Customers

CrunchyDelight Cookies will target a diverse range of customers, with a primary focus on local residents. This segment is crucial as they are the backbone of the business, providing a steady stream of customers. Establishing a loyal local customer base is essential for word-of-mouth promotion and repeat business.

The company will also cater to the needs of health-conscious individuals looking for healthier cookie options. By offering a selection of cookies made with whole grains, natural sweeteners, and other nutritious ingredients, CrunchyDelight Cookies will meet the growing demand for healthier snack options. This approach will attract customers who are keen on maintaining a balanced diet but still want to indulge in a sweet treat.

Moreover, CrunchyDelight Cookies will tailor its offerings to attract tourists and visitors in Seattle. By incorporating local flavors and ingredients unique to the region, the company can create a memorable experience for tourists seeking to taste the local cuisine. This strategy will not only diversify the customer base but also leverage Seattle’s vibrant tourism industry to increase sales.

Customer Needs

CrunchyDelight Cookies meets the growing demand for high-quality baked goods among residents who prioritize excellence in their culinary choices. Customers can expect an unparalleled taste experience, as each cookie is crafted from premium ingredients with meticulous attention to detail. This dedication to quality ensures that every bite is a delightful journey for the taste buds, catering to those who do not compromise on the standard of their snacks.

In addition to quality, CrunchyDelight Cookies understands the importance of variety to keep the snack experience exciting and satisfying for everyone. The bakery offers a wide range of flavors, from classic favorites to innovative creations, ensuring that there is something to please every palate. This variety addresses the need for personalization and the desire for new culinary adventures among cookie enthusiasts.

Furthermore, CrunchyDelight Cookies acknowledges the busy lifestyles of Seattle’s residents by providing convenient purchasing options. Customers can easily access their favorite treats through online ordering and delivery services, enabling them to enjoy freshly baked cookies without disrupting their daily routines. This convenience factor fulfills the need for ease and efficiency in obtaining high-quality, delicious snacks.

CrunchyDelight Cookies’s competitors include the following companies: Lowrider Cookie Company offers a diverse range of cookie flavors, including classic options like Chocolate Chip and unique creations such as Mexican Chocolate and Lemon Lavender. Their price points range from $2 to $4 per cookie, making them accessible to a broad customer base. Lowrider Cookie Company operates several locations in Seattle, catering to local residents and tourists alike. The company targets cookie enthusiasts looking for traditional and innovative flavors. One of their key strengths is the ability to blend classic cookie recipes with unique, culturally inspired ingredients. However, a potential weakness is their limited product range outside of cookies, which may restrict their appeal to customers seeking a wider variety of baked goods. Hello Robin is known for its fresh, made-to-order cookies and the option to create custom ice cream cookie sandwiches. Prices for cookies start at around $2, with ice cream sandwiches priced higher, providing a premium option for customers. This company has a few strategically placed stores in Seattle, serving a diverse customer base that ranges from young professionals to families. Hello Robin targets customers seeking a personalized dessert experience, with a focus on quality ingredients and customization. Their strength lies in the unique experience they offer, combining cookies with ice cream for a customizable treat. However, their reliance on a single, albeit innovative, product concept may limit their ability to attract customers with broader dessert interests. Sugar Bakery & Cafe offers a wide array of baked goods, including cookies, cakes, and pastries, with cookies priced around $1.50 to $3. This establishment operates in multiple locations across Seattle, providing convenience and accessibility to a wide demographic, including office workers, students, and families. Sugar Bakery & Cafe serves customers looking for a cozy café experience alongside their sweet treat, targeting those who appreciate a wide selection of baked goods and café beverages. A key strength of Sugar Bakery & Cafe is its extensive menu that caters to various tastes and preferences, making it a one-stop shop for many customers. A possible weakness is the challenge of maintaining product consistency and quality across a broad range of offerings and locations.

Competitive Advantages

At CrunchyDelight Cookies, we take pride in our ability to stand out in the competitive Seattle market through our unparalleled quality and variety. Our commitment to crafting better cookies is evident in every bite, setting us apart from our competition. We invest in premium ingredients and innovative baking techniques to ensure that our cookies not only meet but exceed customer expectations. This dedication to quality is not just about taste; it’s about creating an unforgettable experience for every customer who chooses our cookies. Moreover, we understand that preferences vary widely, which is why we offer a more extensive range of cookie varieties and packages than any of our competitors. From classic flavors to seasonal specials and dietary-specific options, our selection ensures that there is something for everyone.

Another competitive advantage we possess is our focus on customer engagement and satisfaction. We believe that our relationship with our customers does not end with a sale; it begins there. Through personalized services and listening to customer feedback, we continuously adapt and improve our offerings. This customer-first approach not only helps us in retaining a loyal customer base but also attracts new customers looking for a brand that values their input and satisfaction. Additionally, our strategic location and efficient online ordering system make it convenient for customers to access our delicious cookies, further setting us apart in a crowded marketplace. By prioritizing both the product and the customer experience, we ensure that CrunchyDelight Cookies remains a beloved choice among cookie lovers in Seattle.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

CrunchyDelight Cookies offers a unique and delectable selection of products and services tailored to meet the needs and preferences of cookie lovers. With an emphasis on quality, taste, and customer satisfaction, each offering is designed to deliver an unparalleled cookie experience. From assorted gift boxes to customized cookie bouquets and subscription services, CrunchyDelight Cookies ensures every bite is memorable.

At the heart of their product line are the Assorted Cookie Gift Boxes. These boxes are perfect for those looking to sample a variety of flavors or send a thoughtful, sweet gift to someone special. Each box contains a meticulously selected assortment of cookies, ranging from classic chocolate chip and oatmeal raisin to more adventurous flavors like salted caramel and matcha green tea. Customers can expect to pay an average price of $25 for a small box, which includes a dozen cookies, and up to $45 for a large box, containing two dozen cookies. The exact price may vary depending on the specific selection of cookies included in the box.

For those seeking a more personalized gifting option, CrunchyDelight Cookies offers Customized Cookie Bouquets. These bouquets are tailor-made for various occasions, such as birthdays, anniversaries, or corporate events, allowing customers to select from a range of themes and cookie flavors. The bouquets not only look spectacular but also taste delicious. The average price for a customized cookie bouquet starts at $35 for a small arrangement, which includes seven cookies, and can go up to $60 for a large arrangement with fourteen cookies or more, depending on the level of customization and specific customer requests.

Last but not least, CrunchyDelight Cookies introduces its Subscription Cookie Boxes for those who can’t get enough of their scrumptious treats. This service offers a convenient way for cookie enthusiasts to enjoy fresh, gourmet cookies delivered to their doorstep monthly. Subscribers have the option to choose from a variety of subscription plans, including a mix of classic favorites and new, experimental flavors. Prices for the subscription service start at $20 per month for the basic plan, which includes a dozen cookies, and go up to $40 per month for the premium plan, featuring two dozen cookies along with exclusive flavors and early access to new products.

Overall, CrunchyDelight Cookies aims to satisfy every cookie craving with its range of high-quality, flavorful products and services. Whether it’s a special gift, a personal treat, or a monthly indulgence, customers can expect nothing but the best from this delightful cookie venture.

Promotions Plan

CrunchyDelight Cookies embarks on a journey to attract customers through a blend of innovative and traditional promotional methods. Central to its strategy is online marketing, leveraging the power of social media platforms and search engine optimization (SEO) to ensure visibility and engagement. The company will create captivating content that showcases the unique flavors and crunchy texture of its cookies, aiming to spark conversations and shares among the online community. Additionally, CrunchyDelight will utilize email marketing campaigns to offer exclusive deals and updates to subscribers, fostering a sense of belonging and loyalty among its clientele.

Beyond the digital realm, CrunchyDelight Cookies will engage in local community events and partnerships, establishing itself as a beloved brand within Seattle, WA. The company will participate in food fairs, local markets, and other events, offering free samples and selling its products to introduce the brand to a wider audience. Partnerships with local businesses such as coffee shops and bookstores will also be a key tactic, where CrunchyDelight’s cookies can be paired with complementary products to enhance customer experience.

In-store promotions will play a crucial role, with enticing offers such as ‘buy one, get one free’ or a ‘cookie of the month’ club to encourage repeat visits and word-of-mouth recommendations. Eye-catching displays and packaging will ensure the products stand out, while friendly, knowledgeable staff will create a welcoming atmosphere that encourages engagement and purchases.

CrunchyDelight Cookies will also invest in a loyalty program, rewarding customers for their repeat business with discounts, freebies, and early access to new flavors. This program will not only incentivize purchases but also gather valuable customer data that can inform future product development and marketing strategies.

Lastly, influencer partnerships will be a cornerstone of CrunchyDelight’s promotional efforts. Collaborating with local food bloggers and influencers on social media to review and promote the cookies will extend the brand’s reach and credibility. These influencers, trusted by their followers for their culinary insights, will introduce CrunchyDelight Cookies to a broader, engaged audience, driving both online and in-store traffic.

In conclusion, CrunchyDelight Cookies will employ a multifaceted promotional strategy that combines the strengths of online marketing with community engagement, in-store promotions, a loyalty program, and influencer partnerships. This comprehensive approach will ensure the brand not only attracts but retains a loyal customer base in Seattle, WA, and beyond.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of CrunchyDelight Cookies, there are several key day-to-day operational processes that we will perform.

• Inventory Management: We will monitor and replenish ingredients and supplies to ensure continuous production without interruptions.
• Quality Control: We will conduct regular quality checks on ingredients and finished products to maintain high standards and customer satisfaction.
• Customer Service: We will engage with customers through face-to-face interactions, social media, and email to address concerns, collect feedback, and foster a loyal customer base.
• Order Fulfillment: We will efficiently process, bake, and package orders for pick-up, delivery, or shipping, ensuring accuracy and timeliness.
• Cleaning and Maintenance: We will uphold cleanliness and sanitation in the kitchen and storefront, and perform routine maintenance on baking equipment to ensure operational efficiency.
• Marketing and Promotions: We will actively promote our products through social media, local events, and partnerships with other businesses to attract and retain customers.
• Financial Management: We will diligently track revenue, expenses, and cash flow to maintain profitability and plan for future investments or expansions.
• Staff Training and Management: We will provide ongoing training for staff to enhance their skills and ensure they are informed about the latest baking techniques and customer service practices.
• Product Development: We will continuously experiment with new flavors and product offerings based on seasonal ingredients, trends, and customer feedback to keep the menu exciting and relevant.
• Compliance: We will adhere to all local health and safety regulations, ensuring that our operations are in full compliance to avoid fines and protect our customers.

CrunchyDelight Cookies expects to complete the following milestones in the coming months in order to ensure its success:

• Finalize Product Lineup and Pricing Strategy : Determine the variety of cookies to be offered and set competitive pricing that covers costs while being attractive to customers. This step will ensure the product matches market demand and profitability goals.
• Secure a Commercial Kitchen Location : Find and lease a suitable commercial kitchen space in Seattle, WA. This space must comply with local health and safety regulations and have enough capacity for initial production and future scaling.
• Obtain Necessary Permits and Licenses : Complete all legal requirements for operating a food business in Seattle, including health department permits, business licenses, and any other local requirements. This will allow for legal operation and reduce the risk of shutdowns or fines.
• Launch Our Cookie Business : Officially open for business through a strategic launch that may include an online store, partnerships with local cafes or stores, and/or direct sales at local markets/events. This milestone marks the transition from planning to operational phase.
• Implement a Marketing and Branding Strategy : Develop and begin executing a comprehensive marketing plan that includes social media, local advertising, and community engagement to build brand awareness and drive initial sales.
• Build a Strong Online Presence : Establish an engaging website and active social media profiles to reach a wider audience, showcase products, and facilitate online orders. This will be crucial for reaching customers beyond the local foot traffic and for catering to the growing demand for online shopping.
• Establish Supply Chain and Vendor Relationships : Secure reliable suppliers for high-quality ingredients and negotiate favorable terms. This will ensure the consistency and quality of cookies while managing costs effectively.
• Hire and Train Staff : Recruit a small team of employees for production, sales, and possibly delivery. Provide comprehensive training to ensure high-quality product and customer service standards. This workforce will be the backbone of daily operations.
• Reach $15,000/Month in Revenue : Achieve this financial milestone to demonstrate market acceptance, operational efficiency, and the beginning of sustainable profitability. This will be a key indicator of the business’s potential for long-term success and expansion.
• Evaluate and Plan for Expansion : After stabilizing operations and achieving initial financial goals, assess opportunities for growth. This could include introducing new products, scaling up production, opening additional locations, or expanding the geographical reach of deliveries. Planning for expansion will be crucial for capitalizing on the initial success and building a resilient business.

CrunchyDelight Cookies management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Amelia Harris, CEO

Amelia Harris, CEO of CrunchyDelight Cookies, brings a wealth of experience and a proven track record of success to the team. Her previous venture in running a cookie business has equipped her with invaluable insights into the industry, including understanding customer preferences, managing supply chains efficiently, and crafting marketing strategies that resonate with the target audience. Her leadership and strategic vision are pivotal in steering CrunchyDelight Cookies towards lasting success. Amelia’s ability to navigate the competitive landscape of the food and beverage industry, combined with her passion for creating delicious, high-quality cookies, makes her an indispensable asset to the company.

CrunchyDelight Cookies requires initial funding to cover the costs of kitchen leasing, equipment purchase, ingredient procurement, marketing activities, and operational expenses until we reach our growth goals. Our financial plan is designed to secure the necessary capital to launch and grow our business successfully, ensuring we can meet market demand and achieve profitability within our projected timeline.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Cookie Business Plan Example PDF

Download our Cookie Business Plan PDF here. This is a free cookie business plan example to help you get started on your own cookie plan.  

How to Finish Your Cookie Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your cookie business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

BUSINESS STRATEGIES

How to create a bakery business plan

• Annabelle Amery
• Oct 29, 2023
• 12 min read

When launching your bakery business , the first step is to whip up a detailed and well-crafted business plan. Think of it as the secret recipe for your bakery's success. This document isn't just a list of ingredients; it's your roadmap to achieving your goals, whether you're baking artisanal bread, delightful pastries or delectable cakes. Your bakery business plan will help you navigate the sweet and savory challenges of the industry, ensuring your path to success is as delightful as your treats.

So if you're looking to start a business in the baking industry, keep reading for instructions on how build a strong business plan.

Ready to get baking? Use Wix to build a business website and learn how to make a bakery website .

Why create a bakery business plan? Key benefits to consider

Crafting a bakery business plan is important for several reasons. First, it forces you to conduct thorough market research and analysis, helping you gain insights into your target market's preferences, trends and competition. This information is vital for designing a product lineup that resonates with customers and stands out in the crowded baking market.

A well-structured business plan aids in clarifying your bakery's unique value proposition as well. By clearly defining what sets the bakery apart from its competitors, you can effectively communicate your brand's identity and build a strong customer base.

Beyond all this, your business plan lays out a detailed operational plan, outlining your bakery's workflow, supply chain management, staffing requirements and equipment needs. This level of detail is crucial to ensure smooth day-to-day operations and efficient resource allocation.

Finally, a bakery business plan is a vital tool for raising money for your business whether from investors, lenders or stakeholders. It demonstrates your commitment, understanding of the industry and your business's potential for profitability. It can help potential investors gauge your bakery's revenue-generating capacity and projected returns on investment.

How to create a bakery business plan in 6 steps

So how do you go about crafting your plan? In the upcoming sections, we'll guide you through six essential ingredients of a bakery business plan.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary is a concise and compelling overview of your bakery business plan, designed to capture the reader's attention and provide a snapshot of the entire plan. This section should be written last (after you've crafted the rest of the plan), to ensure that it accurately reflects the key points and highlights of your bakery business venture.

When writing an executive summary for a bakery business plan, aim to include the following elements:

Briefly describe the core concept of your bakery business. Highlight what sets it apart from competitors and emphasize your unique value proposition.

Summarize the market research you've conducted to identify your target audience, market trends and growth opportunities.

Provide a high-level overview of your financial projections, including revenue estimates, startup costs and potential profitability.

Outline the short-term and long-term goals you aim to achieve with your bakery business.

Introduce key members of your team and highlight their relevant expertise for this type of business .

Mention any funding requirements you have and how the funds will be utilized to support the bakery's growth.

Conclude with a compelling statement that encourages readers to explore the rest of the business plan.

Example of an executive summary for a bakery

"Sweet Delights Bakery is a specialty bakery poised to revolutionize the local dessert scene with its artisanal approach and innovative flavors. Our commitment to using organic and locally-sourced ingredients sets us apart in a market craving healthier alternatives. With a target demographic of health-conscious consumers and a focus on catering to dietary preferences, we anticipate tapping into an underserved niche.

Our projected revenue for the first year is $300,000, with startup costs totaling $100,000. By year three, we aim to achieve profitability and expand our reach to neighboring towns. With a team that brings together culinary expertise and marketing prowess, we are well-equipped to execute our vision.

We seek $75,000 in funding to secure a prime location, procure high-quality equipment and launch an impactful marketing campaign. Sweet Delights Bakery is poised to become a local favorite and a go-to destination for unique and guilt-free indulgences."

02. Business and domain names

Naming a business is critical for brand recognition and online presence. A business name generator can help spark ideas and ensure your restaurant business name aligns with your bakery's identity.

For instance, if your bakery focuses on gluten-free treats, a name like "PureBites Bakery" reflects your commitment to wholesome ingredients. Once you decide on a company name, ensure that a corresponding domain name is available. Your domain name should be memorable, easy to spell and closely related to your bakery's name. Avoid complex names that can confuse potential customers.

Once you’ve landed on a business name, you’ll want to learn how to register a business .

03. Market analysis and research

Including a comprehensive market analysis in your business plan is crucial for understanding the competitive landscape and shaping your business strategy. Conduct market research to identify your target audience's preferences, behaviors and spending habits. Analyze your competitors' strengths and weaknesses to find opportunities for differentiation.

By understanding market trends and consumer needs, you can tailor your bakery's offerings and marketing messages effectively. Use this analysis to develop a unique value proposition that resonates with your target customers, ultimately setting your bakery apart in a crowded market.

04. Operations plan

The operations plan is a pivotal section of your bakery business plan, outlining the practical aspects of running your business effectively. This includes selecting an appropriate location, detailing the layout and design of your premises, identifying the necessary equipment for baking (alongside packaging and display) and specifying your staffing needs.

For instance, in the operations plan, you would detail how your bakery's layout promotes efficient workflow and customer engagement. You'd also discuss equipment like ovens, mixers, refrigerators and display cases that are essential for your bakery's operations. Staffing needs would include roles like bakers, decorators, cashiers and customer service representatives.

05. Marketing and advertising plan

The marketing and advertising plan outlines how you'll promote your bakery business to your target audience. Consider a mix of strategies such as using social media platforms, such as Instagram or Facebook, to showcase your visually appealing baked goods and engage with customers.

Additionally, you can build local partnerships by collaborating with local cafes or businesses for cross-promotions. This can include hosting tastings or events to introduce your products to the local community.

Consider making a website where customers can browse your offerings and place orders. A website builder like Wix can help you get online fast. From there, you can market and sell your goods as well as build an email list for newsletters and promotions to keep customers informed about new products.

Need some help building up your brand? Check out these bakery logo ideas and Wix’s free logo maker , as well as our guide on how to make a bakery logo .

06. Financial plan

The financial plan is a crucial part of any bakery business plan as it outlines the financial aspects of your venture. It includes cost to start an LLC if relevant, other startup costs, projected revenue, expenses and profitability timelines. Clearly define your funding needs, whether through personal investment, loans or investors.

The financial plan should encompass a break-even analysis, highlighting the point at which your bakery covers its expenses and starts generating profits. It's essential to provide realistic financial projections based on market research and industry benchmarks.

Bakery business plan example: SweetBite Bakery

Part 1: executive summary.

SweetBite Bakery is a gourmet dessert destination set to captivate dessert enthusiasts with its delectable creations. Our commitment to crafting unique and artistic desserts using premium ingredients positions us as a standout in the bakery industry. With a focus on custom-designed cakes and intricate pastries, we aim to elevate the dessert experience for our customers.

We anticipate generating $500,000 in revenue in our first year, with a startup investment of $150,000. Our team of skilled pastry chefs and experienced business professionals are well-prepared to execute our vision. We're seeking $100,000 in funding to secure a prime downtown location, invest in state-of-the-art baking equipment and launch an immersive marketing campaign.

Part 2: company and domain names

Company name: SweetBite Bakery

Domain name: www.sweetbitebakery.com

Part 3: marketing analysis and research

Through comprehensive market research, we've identified a niche for exquisite custom desserts in our target area. The bakery landscape lacks specialized gourmet options, providing us a significant opportunity for differentiation. Consumer preferences for unique, visually appealing treats and the growing trend of personalized celebrations further support our concept.

Part 4: operations plan

Location: We'll secure a charming storefront in the heart of the city, attracting foot traffic and enhancing visibility.

Premises: The bakery's interior will exude a cozy yet sophisticated ambiance, reflecting our premium offerings.

Equipment: Our bakery will be equipped with top-tier ovens, mixers and presentation displays to ensure the highest quality.

Staffing: We'll hire skilled pastry chefs, decorators and front-of-house staff to provide exceptional customer service.

Part 5: marketing and advertising plan

Social media: Engage customers through Instagram by showcasing our artistic creations and behind-the-scenes processes.

Local partnerships: Collaborate with local event planners and venues for special occasions and catering opportunities.

Tastings and events: Host weekly dessert tastings to introduce our offerings and build a loyal customer base.

Online presence: Launch an interactive website where customers can explore our menu order customized treats and stay updated on our latest creations.

Email marketing: Build an email subscriber list to share exclusive promotions, seasonal specials and upcoming events.

Part 6: financial plan

Startup investment: $150,000 (from personal savings and a small business loan)

Projected first-year revenue: $500,000

Projected first-year expenses: $350,000

Profitability timeline: By the end of the second year

Bakery business plan example: Wholesome Harvest Bakery

Wholesome Harvest Bakery is a health-conscious bakery determined to revolutionize baked goods by focusing on natural, nutritious ingredients. Our dedication to producing wholesome treats and accommodating various dietary preferences positions us as a pioneer in the health-oriented bakery market.

In our first year, we anticipate generating $350,000 in revenue, with startup costs totaling $100,000. Our diverse team of nutritionists and bakers are poised to execute our mission. We're seeking $75,000 in funding to secure a local storefront and invest in equipment that aligns with our health-focused approach.

Company name: Wholesome Harvest Bakery

Domain name: www.wholesomeharvestbakery.com

Our market analysis reveals a growing demand for healthier bakery options due to increased health awareness. With a focus on gluten-free, vegan and sugar-free offerings, we aim to cater to health-conscious consumers seeking guilt-free indulgence.

Location: We'll secure a location near fitness centers and health food stores to target our niche market.

Premises: Our bakery interior will reflect a fresh and natural ambiance, showcasing our commitment to health.

Equipment: We'll invest in specialty ovens and equipment that align with our ingredient-focused approach.

Staffing: Our team will comprise of nutrition experts, experienced bakers and customer service professionals.

Social media: Utilize Instagram and Pinterest to share health tips, recipe insights and showcase our nutrient-rich treats.

Local partnerships: Collaborate with gyms, wellness centers and yoga studios to cross-promote healthy living.

Tastings and events: Host workshops on healthy baking and nutrition, attracting a community of health enthusiasts.

Online presence: Develop a user-friendly website with detailed nutritional information, allowing customers to order online.

Email marketing: Regularly send out newsletters with recipes, health tips and exclusive discounts to our subscribers.

Startup investment: $100,000 (personal savings and a small business loan)

Projected first-year revenue: $350,000

Projected first-year expenses: $250,000

Profitability timeline: By the end of the first year

How profitable is owning a bakery?

Yes, owning a bakery business can be profitable, but it is important to note that it is not a get-rich-quick scheme. Bakeries have thin profit margins, so it is important to carefully manage costs in order to be successful. However, there are a number of things that bakery owners can do to increase their profitability, such as:

Offering high-quality baked goods and coffee

Providing excellent customer service

Marketing their bakery effectively

Offering catering services

Selling merchandise, such as aprons, cookbooks, and gift baskets

Controlling costs by using fresh, seasonal ingredients and making products in-house

It is also important to choose a good location for your bakery. A high-traffic area with good visibility is ideal. Additionally, it is important to consider the competition in the area. If there are already a number of successful bakeries in your area, you may need to offer something unique to differentiate yourself from the competition. If you are willing to put in the hard work and dedication, owning a bakery business can be a rewarding and profitable experience. Here are some tips for increasing the profitability of your bakery business:

Focus on high-margin items. Some items, such as cakes and cupcakes, have higher profit margins than others, such as bread and pastries. Focus on offering a mix of high-margin and low-margin items to keep your customers happy and your profits up.

Reduce costs. There are a number of ways to reduce costs in your bakery business, such as using energy-efficient equipment, buying in bulk, and making products in-house.

Increase sales. There are a number of ways to increase sales in your bakery business, such as offering catering services, selling merchandise, and offering loyalty programs.

Market your business effectively. Make sure people know about your bakery by marketing your business online and offline.

By following these tips, you can increase the profitability of your bakery business and achieve your financial goals.

What are the disadvantages of owning a bakery?

Owning a bakery can be a rewarding experience, but it's important to be aware of the disadvantages before starting a bakery business. Some of the disadvantages of owning a bakery include:

Long hours and hard work. Bakers often work long hours, especially during busy times, such as holidays and weekends. Baking is also physically demanding work, and bakers often have to stand for long periods of time.

Thin profit margins. The profit margins for bakeries are thin, so it's important to carefully manage costs in order to be profitable.

Competitive landscape. The bakery industry is a competitive one, so it's important to differentiate your bakery from the competition.

Perishable products. Bakery products are perishable, so it's important to manage inventory carefully to avoid waste.

Food safety concerns. Bakeries must adhere to strict food safety regulations to protect customers from food poisoning.

Reliance on suppliers. Bakeries rely on suppliers for ingredients and supplies. If a supplier has a problem, it can disrupt your business operations.

Seasonality. Bakery sales can vary depending on the season. For example, sales may be higher during the holidays and lower during the summer months.

Customer expectations. Customers expect fresh, high-quality baked goods. It's important to meet these expectations in order to keep customers coming back.

Employee turnover. The bakery industry has a high employee turnover rate. This can make it difficult to find and retain qualified staff.

Despite the disadvantages, owning a bakery can be a rewarding experience. Bakeries play an important role in the community, and many bakers enjoy the satisfaction of creating delicious and beautiful baked goods that people love.

What mistakes do startup bakeries make?

Some of the most common mistakes that startup bakeries make include:

Underestimating the costs. Starting a bakery can be expensive. It's important to carefully estimate all of the costs involved before starting your business. This will help you to avoid financial problems down the road.

Overestimating demand. It's important to be realistic about the demand for your baked goods. Don't overproduce baked goods or you will end up wasting money.

Not marketing their business effectively. Make sure to market your bakery business effectively in order to attract customers. Don't be afraid to invest in marketing strategies and advertising.

Not offering a diverse product mix. Offer a diverse product mix to appeal to a wide range of customers. Don't just focus on one type of baked good.

Not having a good business plan. A business plan is essential for any business, but it's especially important for startups. A business plan will help you to define your business goals, strategies and financial projections.

Bakery business plan FAQ

What is the most profitable bakery item.

The most profitable bakery item varies depending on the region and the type of bakery. However, some of the most profitable bakery items include:

Coffee and tea

What is the failure rate of bakeries?

Can i start a bakery with no money, are bakeries hard to start, want to create another type of business plan.

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Cookie Shop Business Plan

Written by Elma Steven | Updated on February, 2024

In order to write a Cookie Shop Business Plan you need to start with executive summary. In order to write an executive summary for a Cookie Shop Business Plan you need to mention- what your business is about and what you’ll sell. Explain how you’ll get people to buy it. The executive summary should be written at the end. Then you should write a Business Description mentioning goals, objectives, mission and vision. Some of the major sections or components of a Cookie Shop Business Plan involves Fund Usage Plan, Marketing Plan, Industry Analysis, Organizational Overview, Operational Overview and Financials.

This article will provide you a step by step process to write your Business Plan. Get a free Cookie Shop Business Plan at the end!

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our Cookie Shop Business Plan to write a plan in just 2 days .

This depends on various factors including your location, cost of capital, previous experiences and other factors. We have a financial model to input numbers and get a projection of your future revenue and profit.

Executive Summary

Overview : Macy’s Cookie Shop offers cookies and cookie-related products for the target market across Michigan. We have been in business for more than 10 years. We are looking for $350K in order to purchase baking equipment and expand distribution channels. The business is registered as an LLC in Detroit, Michigan and the founders are Roy Stacy and Ana Morgan. Our founders possess more than 13 years of experience in the industry.

Mission : Our goal is to fill the lives of our clients with happiness via the production of scrumptious cookies that are lovingly crafted and baked with care.

Vision: Our goal is to become the most popular place in the world for those who are passionate about cookies by providing a wide variety of delectable desserts in addition to a warm and friendly environment that encourages the development of a sense of community and promotes happiness.

Financial Overview:

Industry Overview :

The US cookie market was valued at  USD 11,677.1 million in 2021, and it is projected to grow at a CAGR of 3.38 % during the forecast period (2022-2027). An increasing number of Americans are shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which are supporting the growth of the healthy cookies segment in the United States.

Business Description

Business Name:  

Founder : Jacob Harris

Management Team:

Legal Structure:  LLC

Location:  

Mission: “At [Business Name], Our mission is to bring joy and satisfaction to our customers through our delicious, handmade cookies. We believe in using only the highest quality ingredients and upholding the highest standards of customer service.”

Vision: “Our vision is to become a leader in the bakery industry, known for our innovation, sustainability, and commitment to our customers and community.”

Goals: 

• Increase brand awareness and establish a strong customer base within the local community.
• Expand the business by adding additional locations or selling cookies through wholesale channels.
• Develop and launch new cookie flavors and products to keep the product line fresh and exciting.
• Increase profitability through cost-saving measures and by optimizing pricing strategies.

Products: 

[Mention your services in bullet points]

Download Free Cookie Shop Business Plan Template

Write a plan in just 2 days!

Financial Overview

Fund Usage Plan

Key Metrics :

Business Model Canvas

Organizational Overview

My name is Jacob Harris, and I run an entrepreneurial venture that involves cookie shops. Baking has always been one of my favorite hobbies, and I firmly think that a batch of freshly made cookies has the potential to make someone else’s day better. I have always had a passion for baking mouthwatering cookies, so I decided to turn that interest into a business venture and open up my own cookie store.

I take great care in making each cookie, and I use only the highest-quality ingredients in their creation. I do this because I am dedicated to the product’s quality and flavor. I make it a point to provide a wide variety of tantalizing alternatives, ranging from the tried-and-true chocolate chip cookie to one-of-a-kind flavor combinations, with the goal of satisfying the preferences of as many people as possible. Because I want my clients to feel at ease and happy the moment they come through the door, one of the things that is equally essential to me is cultivating an environment that is kind and welcoming.

My objective as the proprietor of a cookie store is to build not just a location in which customers can partake in mouthwatering confections, but also a community center in which individuals can congregate, trade anecdotes, and make recollections that will last a lifetime. I take great pleasure in offering outstanding customer service and making certain that each and every visit to my store is a pleasurable adventure for my clients. What motivates me to get out of bed every morning is the thought that I may be able to put a grin on one of my clients’ faces with the simple joy of a cookie that has just come out of the oven.

Industry Analysis

Within the larger bakery business, the cookie shop industry has been seeing constant development and continues to be a much-loved subset of the industry. An examination of the most significant elements affecting the sector is as follows:

The demand for freshly made cookies is robust and continues to be driven by the worldwide appeal of these delicious delights. Cookies that are handcrafted and of superior quality, using only the finest ingredients, are in great demand among consumers. The demand in the market is further pushed by factors such as the popularity of comfort meals, the expansion of online ordering and delivery services, and the rising emphasis on indulging in experiences.

Cookie businesses have a varied customer base in mind when it comes to their target market, which includes people of all ages who value the sentimental allure and delectable flavor of cookies that have been made fresh from the oven. Dessert lovers may be prospective consumers, as might households with children, people who work in offices, and students. It is essential to have a solid understanding of the local demographics, tastes, and consumer behavior in order to successfully customize product offers and marketing tactics to target the client groups that are wanted.

Confrontation with Competitors Local bakeries and large chains of cookie shops are both competing for a portion of the market in the highly competitive business of cookie shops. The atmosphere, level of service provided to customers, and accessibility of the shop’s location are among the differentiating aspects, in addition to the flavor, consistency, and selection of cookies that are on sale. It is possible to establish strategies to attract and keep consumers if one first does an analysis of the competitive environment and identifies unique selling characteristics.

Cookie Shops Are Being Pushed By Changing customer tastes And sector Trends The cookie shop sector is being pushed by changing customer tastes as well as industry trends. These trends include the need for healthier cookie choices, such as gluten-free or vegan alternatives, as well as the introduction of distinctive tastes, ingredients, and innovative displays. Incorporating online ordering and delivery services, embracing sustainable business practices, and using social media for marketing and consumer involvement are all examples of rising trends that have the potential to favorably affect the expansion of an existing organization.

Cookie shops are subject to the rules set out by both the Food and Drug Administration (FDA) and the Department of Health and Human Services (DHHS) on food safety and health. It is necessary to build a respectable and legally compliant enterprise that complies with local, state, and federal standards controlling food preparation, handling, labeling, and licensing.

Marketing Plan

Content Marketing : Create a blog on your Blackbird Acupuncture website on what you has to offer to prospective customers.

Discounts : Provide multiple rewards or incentives to Blackbird Acupuncture‘s frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote Blackbird Acupuncture on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your clinic.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your clinic has to offer. Email Marketing: Blackbird Acupuncture will be sending automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share.

Write your cookie shop business plan in 2 days

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Sweetie's Cookies Business Plan

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Cookie Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Cookie Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Cookie Company Overview

Who is cady’s cookies.

Cady’s Cookies is a startup cookie retail shop that will sell an assortment of homemade cookies. Each cookie is made with fresh ingredients and is baked and sold daily. Cady’s Cookies does not sell more than day-old cookies. Cady’s Cookies will be located in a popular retail shopping strip of Topeka, Kansas where it will be centrally located to the area’s most frequented shopping and dining destinations.

Cady’s Cookies History

Cady’s Cookies is owned by Cady Calhoun, a local baker and former restaurant manager. Cady has spent most of her life in restaurant and food service and has always baked as a hobby and eventually as a secondary source of income. As a native of Topeka, Cady has been known for her delicious baked goods around town. She receives numerous requests for cookies, cakes, pies, and cupcakes, but one item that has always stood out was her delicious, made from scratch homemade cookies.

When Cady was laid off from her restaurant management job and bored at home. She began baking cookies and leaving them at the front door step of her friends and families homes as a way of sending a socially distanced care package. She received so much acclaim and gratitude that she began receiving dozens of requests for people to purchase some of her homemade cookies. She created a Facebook and Instagram page so that customers could place their orders through those platforms. Word of her amazing cookies spread so quickly that she began baking cookies at home, selling them online, and delivering them around town to her customers. Within months her income surpassed what she was bringing home as a restaurant manager and Cady decided that baking cookies is what she wants to do with her life. Through her cookies, Cady brings a sense of joy and happiness to people and that is what drives her daily.

Now that the country is starting to open up again, Cady wants to open a storefront retail location for her cookie business so she can reach more customers and provide a more consistent and professional service.

Since incorporation, Cady’s Cookies has achieved the following milestones:

• Developed the cookie shop’s branding image, social media, and website.
• Has a soft hold on a prime retail location at a busy intersection.
• Developed and finalized the menu of the cookie selection.
• Obtained a food permit license to be able to prepare and sell cookies in Shawnee County, where Topeka is located.
• Obtained a sales and use tax permit for use in Shawnee County.

Cady’s Cookies Products

The following are the types of cookies Cady’s Cookies will bake daily and serve:

• Chocolate chip
• Macadamia nut with white chocolate
• Oatmeal raisin walnut
• Peanut butter
• Snickerdoodle
• Double chocolate
• Cinnamon & sugar
• Cookie cakes (made as a customizable order with any flavor cookie)
• Holiday cookies made with seasonal ingredients

Sweetie's Cookies Business Plan

Uploaded by: Liew2020

Description

Table of Contents1.0 Executive Summary ...................................................................................................... 1

2.0 Mission Statement......................................................................................................... 2

3.0 Company Background .................................................................................................. 3

4.0 Product Description ...................................................................................................... 4

5.0 Marketing Plan .............................................................................................................. 5

5.1 Market Analysis ........................................................................................................ 5

5.2 Market Segmentation ................................................................................................ 6

5.2.1 Internet ............................................................................................................... 6

5.3 Target Market............................................................................................................ 7

5.4 Marketing Strategic ................................................................................................... 9

5.4.1 Product ............................................................................................................... 9

5.4.2 Price ................................................................................................................... 9

5.4.3 Promotion......................................................................................................... 10

5.4.4 Place/Location.................................................................................................. 11

6.0 Competitor Analysis ................................................................................................... 12

7.0 SWOT Analysis .......................................................................................................... 13

7.1 Strengths ................................................................................................................. 13

7.2 Weaknesses ............................................................................................................. 14

7.3 Opportunities........................................................................................................... 14

7.4 Threats..................................................................................................................... 15

8.0 Operations Plan ........................................................................................................... 16

8.1 Organizational Chart ............................................................................................... 16

8.2 Staffing Plan............................................................................................................ 17

Group Assignment – Business Plan Page i Sweetie’s Cookie

8.3 Daily Operation ....................................................................................................... 17

8.4 Business Operation ................................................................................................. 17

9.0 Financial Plan.............................................................................................................. 19

9.1 Start-Up Expenses ................................................................................................... 20

9.2 Projected Cash Flow for first 12 Months ................................................................ 21

9.2.1 Projected Cash Flow for first 3 years ............................................................... 21

9.3 Projected Income Statement for first 12 Months .................................................... 22

9.3.1 Projected for 3 years Income Statement .......................................................... 23

9.4 Projected Balance Sheet for 12 Months: ................................................................. 24

9.4.1 Projected for 3 years Balance Sheet ................................................................. 25

10.0 Timeline .................................................................................................................... 26

10.1 Start Up Timeline.................................................................................................. 26

10.2 Three Years Timeline ........................................................................................... 28

11.0 References ................................................................................................................. 30

Group Assignment – Business Plan Page ii Sweetie’s Cookie

1.0 Executive Summary

Sweetie’s Cookie is a brand new cookie manufacturer with presence in theCentral region of Malaysia. With its first factory in Klang Valley, Sweetie’s Cookieoperates via online with a unique selling point of having a central kitchen in in order tocontrol the quality of its cookies. The business concept of Sweetie’s Cookie is to providehealthy cookies with quality ingredients. With the aim to meet the different preferencesand taste of its consumers, Sweetie’s Cookie customizes its cookies basing the ordersreceived besides differentiating itself by the mix-and-match concept, attractive packagingand special delivery services.

According to a report by Euromonitor International on the Biscuit industry inMalaysia, the change in trend and lifestyle among consumers in Malaysia has significantimpacts on the biscuit industry. As Malaysians are gradually pursuing hectic lifestyles,often times juggling with time constraints during their daily life, the demand for deliciousand healthy biscuits has increased significantly. According to CK Tan, CEO of Munchy’sGroup's CEO, the value of the biscuit market in Malaysia worth approximately RM1billion per annum. It was also reported that the increasing number of individual packedbiscuits sold in Malaysia had made consumption to be more convenient as consumers caneasily grab a pack and consume anywhere.

Looking from the prospects of this industry, the bakery market in Malaysia hasincreased at a compound annual growth rate of 8.3% between 2004 and 2009(Datamonitor, 2011). Specifically, the biscuits category in Malaysia is expected to recorda marginal increase in constant value terms with a CAGR of 1% over the next 5 years(Euromonitor International, 2013). Premised on the above, the positive outlook of thisindustry was mainly contributed by the rising concerns on health has also coupled withthe higher disposable incomes among Malaysian consumers. This has impacted thewillingness of consumers to pay higher cost for healthy biscuits. In fact, the improved

Group Assignment – Business Plan Page 1 Sweetie’s Cookie

literacy rate among Malaysians on balanced diet and health has also boost the demand forhealthy biscuits.

Basing on the positive outlook and business opportunities in the industry,Sweetie’s Cookie has projected that the proposed business model would promise highreturn on investment within the next 3 years of operations. With the projected returns,Sweetie’s Cookie aims to expand the operations throughout West Malaysia andeventually venturing into East Malaysia over the next 5 years. The continuity of thebusiness will be further supported by the franchising strategy as Sweetie’s Cookie wouldraise the bars by constantly strengthening its product appeal and market network inMalaysia before its goes public and/or increases its market shares over the next 8 to 10years.

2.0 Mission Statement

Sweetie’s Cookie is committed to deliver tasty and a variety of cookies inaccordance to its customer wants and preference. The ultimate goal of the business is tomanufacture and customize various cookies to its customers within Malaysia. Suchmission is achieved when Sweetie’s Cookie differentiates itself in terms of its mix-and-match concept, attractive packaging and special delivery services. It is undeniable thatthere are various cookies fan with different preferences and interest to taste a variety ofcookies at the same time. Instead of purchasing several packs which comes in certainquantities (in each pack) to taste each and every flavour, Sweetie’s Cookie adopts a pro-active mix-and-match approach to allow customers to savour the different types ofcookies in the bakery industry.

Group Assignment – Business Plan Page 2 Sweetie’s Cookie

3.0 Company Background

Sweetie’s Cookie is founded because of the cookies market in the country is notpopular compared with other countries such as Taiwan, Hong Kong or even Japan. Thebusiness is selling cookies and produce varieties cookies through a central kitchen inorder to provide a standard procedure for cookies produced and ensure the best quality ofthe cookies able to always meet customers’ requirement within the city. Central Kitchenlocated at Klang Valley because of the transportation concern and this improvesefficiency of the logistics.

Sweetie’s Cookie consists of three founders that operating the cookies businesstogether. Hamzar worked as the Chief Operation Officer whereby manage the operationof the cookies manufacturing, sales and marketing and logistics of the products. MeiYing is Chief Technology Officer that manages the operation of the E-commerce and anytechnology related. Also, Jimmy Liew is another founder that act as Chief FinanceOfficer whereby he manages the human resources, any cash or credit related and as wellas those administrations tasks of the company.

There are two different business operations that implement by Sweetie’s Cookieswhich is Kiosks that planned to setup in Super Market, Hypermarket, and shoppingcenter in Klang Valley. And the other one is E-commerce method that approach user toplace orders and purchase through internet portal. Both operations are important as toincrease the consumers’ spending on cookies. For example, Kiosks allocated in the mallsin order to promote our cookies by different marketing method and as well as E-commerce provided for consumers to purchase through online surfing.

Group Assignment – Business Plan Page 3 Sweetie’s Cookie

4.0 Product Description

Cookies lovers like to taste various homemade cookies over the time. Thisbusiness provides homemade cookies such as Ginger biscuit, Chocolate biscuit, Almondbiscuit and many others. Cookies are produced in varieties of favor, shape, design, andcustomers able to mix and match their favorite cookies in one cookies jar or beautifulcookies box that come in variety of designs as well for delivery. In details, central kitchenwill produced homemade cookies in order to send to kiosks or shops to attract and sell tocookies lovers. Furthermore, cookies lovers can pre-order cookies through kiosks, oronline cookies store that we developed based on the favor or mix favor that they wanted,and the design of the package that they required. Here, central kitchen will producecookies based on the orders and deliver to the customers.

Group Assignment – Business Plan Page 4 Sweetie’s Cookie

5.0 Marketing Plan

5.1 Market Analysis

Malaysia is in a highly profitable market in a rapid growing economy.Malaysians are able to purchase anything ever think of by simply walk into the nearestshopping complex. The sizes of shopping complex are also getting bigger and bigger, aswell as the number of the products. Thus it also creates more competitive edge forcompanies to sell their products to consumers. Company need to make sure their productcan stand out from the crowd in order to catch consumer attention.

There are many avenues for purchasing the goods that one wants or needs. Withthe evolution of the Internet, there are now even more ways to shop and get more for yourmoney. E- Commerce is the selling of goods and services via an electronic media, usingtechnology to facilitate rapid exchange of detailed information between buyers andsellers (Lightner 2003)

The current demand in the market is high, as many cite in online comments awillingness to pay a premium for a good product as well as willingness to put up withwhat is occasional poor service or long lines to get their expected cookie. This cookie’smarket poses challenges in that some cookie stores have categorized themselvesas bakeries or snack bars rather than as cookie manufacturers. Additionally, these aresmall private companies; therefore there is not a lot of information available about theirfinances or production. Informal yet valuable sources of information included fromcompetitor website, and official information sources included the Euromonitor databaseand each company’s own website.

Group Assignment – Business Plan Page 5 Sweetie’s Cookie

5.2 Market Segmentation

5.2.1 Internet Increase the internet users in Malaysia (see the figure 1). Online targetedmarketing offers almost immediate access to potential customers. Some of its benefitsinclude easily spreading the word about a new company or product, reaching a largenumber of targeted consumers, and cost-effectiveness. Likewise, online marketing candrive a lot of traffic to web sites, convert users almost instantly, and make it easy to getreal-time statistics.

The ability to quickly create interest in a company or product is one of the biggestbenefits of online targeted marketing. The use of social networks, e-mail marketingcampaigns, and online advertising makes it easy for the information to "go viral." Aninteresting or funny advertisement can be sent electronically from one Internet user to thenext, creating a lot of interest and exposure that is free of charge.

Figure 1: Internet users in Malaysia

Group Assignment – Business Plan Page 6 Sweetie’s Cookie

5.3 Target Market

Nowadays teens have grown up with the internet, and their status as digitalnatives places them in the avant-garde of internet and technology use. E-Marketerestimates that by the end of 2011, 96% of US teens ages 12 to 17 will use the internet atleast monthly, significantly higher than the 61% penetration for the total Malaysiapopulation. According to e-Marketer the internet is not only fun, but is also indispensablefor a host of tasks such as communicating, learning and shopping.

According to Norazah Mohd Suki (2006) mentioned that the penetration ofMalaysians shopping online, i.e. people who bought or ordered goods and services onlinein 2000, was 1% of the total adult population in Malaysia. This corresponded to 4% ofthe Internet users in the country. Specifically, 24% of the total adult population inMalaysia is Internet users in 2001. Males were the dominant Internet users, i.e. 28% ofthe total population, while 21% were females. The proportion of adult population thatused Internet in the last 4 weeks was the highest amongst 15 to 20 years old (50%)

Group Assignment – Business Plan Page 7 Sweetie’s Cookie

followed by the 20 to 29 years olds (39%). The study found that 14% of MalaysianInternet users planned to buy or order goods or services online by the end of 2001.

Our company will target on consumers who currently in their age between 16 to50 years old. Markets define these group of people as Generation Z and Generation Y,it’s because both of them are born when the personal computer starting to boom in year1991. It’s easier for them to accept the concept of shopping online. With regards to thetrend of giving cookies as a gift online starting to grow, we foresee our products willdefinitely take advantage of it. Furthermore, according to survey, it shows that thegrowth of the Internet technology in Malaysia has influence the consumer onlinepurchase habits simultaneously, see the chart below.

Next, our company will target on public consumer as well by allocate cookieskiosks in different shopping center (Mid Valley, Sunway) and hypermarket (Giant, Tescoand Jusco Big) around the Klang Valley. We understand some consumers still prefer todo shopping at the bricks and mortar shop, thus our cookies kiosks is the simple andeasiest way for us to reach our consumer in public. Figure 2 is showing estimation targetmarket for Sweetie’s cookies.

Group Assignment – Business Plan Page 8 Sweetie’s Cookie

Working Adult 25% 40% Student 10% 25% Housewife Teenager

Figure 2: Target Market for Sweetie’s Cookies

5.4 Marketing Strategic

5.4.1 Product Selling of the cookie is based on the online and offline methods. Consumers canpurchase the cookie through online in any time at anywhere. Our company will providevariety cookies type and taste base on their favorite such as maple syrup, oatmeal, andvanilla. Consumers can choose their favorite cookie in different appearances and cuisine.For instance consumer can choose the cookie appearance such as round, square, oblong,finger-shaped, or fancifully impressed with designs through online. Consumers canpurchase the cookies in any unit that they needed.

Packaging also important criteria to increase product brand image, so companywill provide different package to consumer base on their requirement. For examplecompany will provide the different type and cuisine to consumers in special occasionsuch as valentine day, Chinese New Year, Christmas and others. These special packageswill include the well-chosen tastes that are preference for consumers. Furthermore, ourcompany will provide the warranty to the quality of cookies and responsibility in deliverthe product to the customer.

5.4.2 Price This strategic is represented how to set the price to suit the market demand. Mostof the time, the price will be decided based on the ingredient of the cookies. Someingredients are imported from foreign country which does not have in Malaysia. So, it

Group Assignment – Business Plan Page 9 Sweetie’s Cookie

may increase the production costs. If the ingredient is general ingredient, this will notcause the production much higher. If we set the price too high, some customers willunable to buy our cookies especially for the middle-class and lower-class populations.But, this does not means that low-income customers will accept the lower qualityproducts with lower price compare to other same products.

In addition, we also need to consider the price of substitute products andcompetitor. Customers also have potential to purchase from others competitors. In thiscase, this can affect our sales. We also need to cover the discount pricing that we give toour customers who buy in large number. This is to avoid us from making loss.

5.4.3 Promotion The objective of promotion for our cookies is to expose the products to theconsumer marketplace and increase brand awareness. Our businesses are focus on KlangValley (Allocation Kiosk) and E-commerce/ online store within Malaysia expect toincrease the reputation for our company through promotion. To promote the cookies, wewill have the promotion strategies to enhance the products image. For example, thecookies sample will give to consumers at high-traffic locations such as hypermarket,stores and others. Sampling promotion will implement to increase the awareness ofconsumers and attract the consumers to buy the products. We will advertise the cookiethrough the online marketing such as Google Adword and blog. These advertising toolswill effectively transfer our company message and cookie information to target marketand further expand the business market. The following are our 2 type of promotions:

1. Product promotion

 Google Adword – Google advertisement where can easily to deliver promotion message to the right target market by searching keyword through search engine.  Blog – Company will create blog for all type of cookies in our company; provide ingredient information and healthy message. This will increase company’s website SEO ranking in search engine.

Group Assignment – Business Plan Page 10 Sweetie’s Cookie

 Newspaper & magazine – Advertisement that contain the attractive photograph of our products and our delivery location will be posted.  Brochure & Flyer – Can be distributed to the public during weekend or holiday. To increase the awareness of the public regarding our products.2. Sales promotion

 Discount – customers who buy in a huge amount will be giving a special discount and free of charge of transport fee. This to create a good relationship and loyalty.  Customer loyalty program – member card will be given to those loyalty customer and they can enjoy the privilege promotion from company.

5.4.4 Place/Location Our company will running the business in a high volume of customer flow, wechoose Klang Valley. The business target market such as white collar is more concentrateand important to our business because we know that Klang Valley is a place that manypeople work so this is a good situation to run the business. Klang Valley is well knownby modern transportation because the connection of road is sufficient so that we candelivery as fast as possible. The people in Klang Valley has more interest to test or buy anew product available in market, in addition they also willing to spend for a product andour product packaging is so attractive and the favorite for the product is meet thecustomers’ needs and wants.

Suggested Location allocation Kiosk in Klang Valley Location No. of Kiosk Mid Valley 1 Aeon Bukit Bintang 1 Sungei Wang 1 Sunway Pyramid 1 The Mines/ Capital Mall 1 Tesco, Ampang 1 Paradigm Mall 1 One Utama Shopping 1

Due to the flow of people in these 8 locations are very high, we would suggest allocating8 kiosks to the locations as indicated in the table above.

Group Assignment – Business Plan Page 11 Sweetie’s Cookie

6.0 Competitor Analysis

There are some main competitors’ analysis to understand the current status of thebusiness and the chance to gain competitive advantages.

The Famous Amos Chips more Ever Delicious Food Chocolate Chip Cookie Industries Product or  Differentiation  Quality products.  Product services  Focus on quality of  Excellence of Service Differentiation strategic product Pricing  The price is the higher  Dynamic pricing  Normal price strategic than other brand.  Based upon market demand, market segment, and product availability. Distribution  Have own shop in  Very good distribution  Distribution channel Strategic most of the shopping channel and most of the is poor and only center like Aeon. hypermarket, certain palce can get supermarket, this product convenience shop can get this product Promotion  Well promotion  Well promotion through  Less promotion strategic through TV, radio, TV, radio, sale sale promotion, and promotion, and internet internet until well until well knows in knows in Malaysia. Malaysia. Strength and  Lead cookies brand in  Well-established  Business operation weakness Malaysia. manufacturers. more through  High rivalry between  Synergetic traditional way. competitors.  High risk Market share  Consider leader in the  This brand belong to  Market share is low, cookies industry, consumer product, also due to the brand is having a majority play a major role in this not famous. share industry E –commerce  Still no develop yet  Still no develop yet  Still no develop yet Activity

Website  http://www.famousam  http://www.chipsmore.c  http://www.everdelic os.com.my/aboutus_hi om.my/contact_us.php ious.com.my/main/ story.aspx

Group Assignment – Business Plan Page 12 Sweetie’s Cookie

7.0 SWOT Analysis

We are in a highly profitable market in a rapid growing economy. Thus it alsocreates more competitive edge for companies to sell their products to consumers.Company needs to make sure their product can stand out from the crowd in order to catchconsumer attention. Below are the summarized strengths, weaknesses, opportunities andthreats.

7.1 Strengths

People are more health conscious nowadays. According to previous research doneby Lockie (2002), it has identified interest in health as primary motive for consumer topurchase organic food (Shaharudin, 2010). With our unique recipe and the high qualityflour we used to bake cookies, we foresee we are able to blend into the growing marketeasily. To in line with our goal to bake healthier cookies, our cookies are bake with lesssugar and no food preservative, yet it taste delicious and fresh. We're confident that ourproduct will easily be accepted by the younger generations as well as older generation aswell.

Utilizing kiosks to reach our customers will be our fourth strength. Onlinebusiness is booming but it doesn’t mean the bricks and mortar shop is no longer a viablemove. There are several benefits of setting up kiosks at the selected shopping complexes.First, we pay lesser rental compare to leasing a unit in a shopping complex. With kiosk,we keep our renovation fees to the minimum. Second, it creates visibility to consumer.Third, it allow consumer to purchase cookies direct from our kiosk. Meanwhile,consumer can see our actual product instead of seeing it in a picture in their computerscreen.

Group Assignment – Business Plan Page 13 Sweetie’s Cookie

7.2 Weaknesses

We acknowledge our weakness as a medium-size company without a lot ofexperience in this field. A lot of improvement area may require stabilizing our business.On the flip side, our brand name which is new to the market too, it may need to takesome times and some marketing strategy in order to make our brand name famous.

Apart from this, we have fewer resources than others to run our business. All ouremployees work at kiosk are part-time, we might face limited resource if person goes foremergency leave or resign, especially during business start-up stage.

7.3 Opportunities

Americans spent more than $200 billion on online shopping in 2011 and thevolume predict to inflate to $327 billion on Internet stores by 2016, according to TheWall Street Journal (Stu Woo, 2012).Our e-commerce website was design was purposelydesign to provide consumer a comfortable online shopping experience and easy to use.Furthermore, our e-commerce store will provide customer a greatest shopping experiencethat they will not find in other e-commerce website possibly at the moment. Our e-commerce store allow customer to choose their desire cookies, fill into cookies jar, packit nicely and help them to deliver it to someone as a gift. All the above can be done in fewsimple steps.

Many people log on to their Facebook account using their mobile device at leastonce in a day, thus it has reflect the number of monthly active mobile users, 600 million,announced by Facebook in 2012 (Emil Protalinski, 2012). In order to fish in a biggermarket pool, we set up our cookies on Facebook fan’s page before our e-commerce exists.The Facebook fan’s page will helps us to understand more our consumer needs, on theother handto build a strong relationship with our customer. Besides that we also can keepour fans up to date with our latest deal and products online. According to another surveydone by Deloitte, “Mobile devices’ influence on retail store sales has passed the rate atwhich consumers purchase through their devices today” (Gary Belsky, 2012). Thus, it

Group Assignment – Business Plan Page 14 Sweetie’s Cookie

will definitely give us head-up for our business, possibly some orders, before we have oure-commerce website and kiosk ready.

7.4 Threats

Cookies is not new in the market, we will have to compete with existing marketleader as well as their competitors. It also means there are tremendous varieties ofcookies in the market and we might have a hard time to create something stand out fromthe crowd. Even we able to do that other competitors might take an aim at our niche,possible duplicate it or produce something even better, and we will being push back towhere we started. On the flip side, there are many choices beside cookies as a gift,consumer will simply switch to other product such as chocolate or cupcakes if cookiesnot their choice.

Security often is the main concern for online shopper when they do their shoppingonline, especially if your site is new in the cyberspace. They might think the site is notreliable. Making the e-commerce site to looks reliable will be another threat for us as itmight need support from other company or websites, for instance the logo to show thesite is security guarantee. Without this not many people will simple disclose their bankinformation or credit card information to the e-commerce website. Some people justsimply do not adapt to the online shopping culture due to they think it is not reliable.

Group Assignment – Business Plan Page 15 Sweetie’s Cookie

8.0 Operations Plan

The plan for operations includes an organization chart and job descriptions, asummary of owner qualifications to run the business, and daily management plans. Alsoincluded are details on the legal form of business, insurance, licenses, production, supplychain, and trademarks.

8.1 Organizational Chart

The organizational chart for the first year is as follow

Sweetie's Cookies

CFO COO CTO (Jimmy Liew) (Hamzar) (Mei Ying)

Account Operation e-Commerce Team Team Team (2 staffs) (16 staffs) (2 staffs)

Group Assignment – Business Plan Page 16 Sweetie’s Cookie

8.2 Staffing Plan

The staffing plan for the first year is for the owners to do operation andmanagement planning. Jimmy Liew will be the Chief Financial Officer, Hamzar will bethe Chief Operation Officer and Mei Ying is Chief Technology Officer to consultant toresponsible for E-commerce process. Under COO, 16 staffs will be responsible to takecare of the 8 kiosk within Klang Valley. Another 4 staff is responsible for E-commerceactivities. Hamzar has extensive experience and training in customer service and has over10 years of culinary experience and training and Mei Ying has extensive experiences inE-commerce. Jimmy has over 10 year financial experiences and he is responsible to makesure company costing will be control well.

8.3 Daily Operation

Sweetie’s Cookie main business divides into 2 divisions which is E-commerceand Kiosk. For E-commerce it will be operate for 24/7; 8 Kiosks will be allocate in SuperMarket, Hypermarket, and shopping center in Klang Valley, operation time will beMonday to Sunday 10am – 10 am. In the sweetie’s cookie website we will providedifferent patent, taste, and package. Customers can choose what they like and put inshopping cart, after make the entire choice customer can pay through online and theproduct will delivery based on the product choice by customer.

8.4 Business Operation

General liability insurance will cover things like slip and fall incidents. Productliability insurance covers any illness or allergic reactions to the product. Propertyinsurance is to protect against any damage such as vandalism. Business Loss insurance isused when a business is closed due to uncontrollable circumstances like a natural disaster.An attorney will be retained to assist with all contracts, leases, and licenses. These willinclude any business space leases, insurance contracts, supply contracts, health permits,license agreements, and trademark applications.

Group Assignment – Business Plan Page 17 Sweetie’s Cookie

Other needs for the business will include research and development of newproducts, management of the supply chain, and the establishment of production andservice procedures. We plan to start with secret recipe cookies, and then monitor theirsuccess. More successful products will be analyzed for commonalities, and then newproducts can be developed based on the known success factors. The supply chain willhave to be established very clearly. Ingredient and supply orders will be placed oncea week with major suppliers who will deliver to the premises once a week.

Culinary industry standard procedures, such as kitchen place, will be usedto ensure a clean and safe production environment that is in compliance with all healthregulations. Customer service will be critical, as word of mouth is an essential goodmarketing tool for any start-up business.

Group Assignment – Business Plan Page 18 Sweetie’s Cookie

9.0 Financial Plan

It is a key to our financial success to grow Sweetie’s Cookie not just to sellcookies, but as a company. We are looking for an investment of RM 1,000,000.00 seedmoney with the hopes of eventually selling and established cookies bakery or cookiesdistributors. This means we must always be reinvesting in the future of Sweetie’s Cookie.

Assumptions

The financial plan depends on important assumptions. Below are the key underlyingassumptions:

- We assume a slow-growth economy, without major recession. - We assume there are no unforeseen changes in technology to make products immediately obsolete. - We assume access to equity capital and financing sufficient to maintain our financial plan.

Group Assignment – Business Plan Page 19 Sweetie’s Cookie

9.1 Start-Up Expenses

Sweetie’s Cookie Discounted or Pre- Owned

Fixed Capital RMFurniture 5,000Fixtures 15,000Kitchen Equipment 30,000Tenant Improvements 5,000Promotion 20,000Administration Expense 2,000Computer Equip (6 computer) 18,000Total Fixed Capital 113,000Start-Up ExpensesLeased Space 3,000Kitchen Supplier 15,000Office Supplier 5,000Kitchen dishes 5,000Kitchen utensils 10,000Printing 1,000License & Permits 5,000Total Start- up expenses 44,000

Total capital needed = RM 113,000 + RM 44,000 = RM 157,000

Group Assignment – Business Plan Page 20 Sweetie’s Cookie

9.2 Projected Cash Flow for first 12 Months

9.2.1 Projected Cash Flow for first 3 years 2017 2018 2019 RM RM RM Cash Balance 0 1,245,000 2,993,000 Revenue 1,440,000 2,800,000 4,300,000

Less: Cookies “Sold” 720,000 1,400,000 2,150,000 Cookies Made 780,000 1.450,000 2,210,000 Cost per cookie 0.25 0.24 0.23 COGS 195,000 348,000 508,300 Gross Profit/Loss 1,245,000 1,748,000 3,791,600

Balance of Cash 1,245,000 3,697,000 7,488,700

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9.3 Projected Income Statement for first 12 Months

Sweetie’s Cookies

Income Statement for the month:

Group Assignment – Business Plan Page 22 Sweetie’s Cookie

9.3.1 Projected for 3 years Income StatementIncome Statement for the year:

2017 2018 2019 RM RM RMSales from Internet 960,000 1,800,000 2,500,000Sales from Kiosk 480,000 1,000,000 1,800,000Total Sales 1,440,000 2,800,000 4,300,000Less: 195,000 348,000 508,000Cost of Goods SoldGross Profit / Loss 1,245,000 2,452,000 3,791,700

Less:Marketing 132,000 250,000 350,000Admin Expense 6,000 6,000 6,000Website Expenses 12,000 12,000 12,000Insurance 6,000 6,000 12,000Packaging 12,000 18,000 20,000Transport fees 12,000 18,000 20,000Courier Service 6,000 10,000 15,000Maintenance Fees 6,000 10,000 15,000Rental (Central Kitc) 36,000 36,000 36,000Rental of Kiosk 240,000 480,000 720,000Wages and Salaries 468,000 500,000 550,000Utilities Expense 6,000 6,000 6,000Depreciation 6,000 6,000 6,000

Net Profit / Loss 297,000 1,174,000 2,263,700

Group Assignment – Business Plan Page 23 Sweetie’s Cookie

9.4 Projected Balance Sheet for 12 Months:

Group Assignment – Business Plan Page 24 Sweetie’s Cookie

9.4.1 Projected for 3 years Balance Sheet 2017 2018 2019 Asset RM RM RM

Current Asset

Cash 1,245,000 3,697,000 7,488,700 Inventory 195,000 348,000 508,300 Others Current Asset 0 0 0 Total Current Asset 1,440,000 4,045,000 7,997,000

Long term Assets Long term Assets 0 0 0 Accumulated debt 0 0 0 Total Long-term Assets 0 0 0 Total Asset 1,440,000 4,045,000 7,997,000

Liabilities and Capital Current Liabilities 0 0 0 Account payable 0 0 0 Current Borrowing 0 0 0 Other Current Liabilities 0 0 0

Long term Liabilities 0 0 0 Total Liabilities 0 0 0

Paid-in Capital 1 mil 1 mil 1 mil Retained Earnings (157,000) (157,000) (157,000) Earnings 25,750 25,750 1,500 Total Capital 1,440,000 4,045,000 7,997,000 Total Liabilities 0 0 0

Net Worth 1,440,000 4,045,000 7,997,000

Group Assignment – Business Plan Page 25 Sweetie’s Cookie

10.0 Timeline

10.1 Start Up Timeline

Referring to the above timeline, we plan to engage suitable material suppliersstarting on June 2015. Of course only suppliers with good reputation will be selected andcontract will be prepared. After that, we will start searching for strategic location for ourcentral kitchen in August and we will start equip our kitchen at the same time as well, thebudget allocate for this is RM 150,000. In September our marketing and operationdepartment will busy searching for strategic location with reasonable rental to host ourkiosk in Klang Valley area. The operation team will start hiring part-time employees towork at our kiosk as well. Meanwhile, development of our website will start on Octoberand the entire site will complete in end of November. We will soft-launch our product inNovember to introduce our product to the market with some promotion. In December,we will be ready for business and shipping our cookies to the market. Below is the detailof our company startup timeline.

Group Assignment – Business Plan Page 26 Sweetie’s Cookie

Startup timeline Start Date End Date Budget PIC Department (RM)

Set up central kitchen:

 Select location August November 150,000 Hamzar, Operation &  Equip Kitchen facilities 2015 2015 Jimmy Finance

Build up company website:

 E-commerce platform  Payment Gateway October November 20,000 Mei Ying IT 2015 2015

Supply Chain Management:

 Select suitable material June 2015 October Contract Jimmy Finance supplier 2015

Kiosk allocation:

 Select location September December Hamzar Marketing &  Hire part time 2015 2015 Operation 50,000  Kiosk management

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10.2 Three Years Timeline  Additional 8 kiosk  Build up central kitchen allocation in Klang  Expand 8 kiosks to Johor  Allocate 8 kiosk in Klang Valley and Penang. Valley  Start to allocated another  Expanding E-commerce  Implement E-commerce 2 kiosk in Johor and activity to Singapore and  Build up Supplier relationship Penang (test market) Thailand.  Apply Halal Certificate  Develop a new product like bakery cake

Year 2017 Year 2018 Year 2019

We plan to start our business with people, 8 permanent and 16 part-time, in yourfirst year operation. First we will lease a small factory for our central kitchen. Thecentral kitchen is how we maintain our food quality and it allow us to prepare ourproducts in order to meet the high volume of orders we obtain from all entire world. Allour cookies will be baked from our central kitchen and deliver it to our kiosks or shipdirectly to our customer thru courier. For products shipping, the numbers of the deliverdays and the delivering fees will depend on client's shipping address location. For kiosks,we are planning to lease eight kiosks on our first year of operations. We will purchase ane-commerce online stall from web hosting company with customization to suit ourbusiness needs. Furthermore, apply for Halal certificate as well to attract more Malayscustomers.

In our second year of operation, we will increase the number of kiosk we have inKlang Valley to 16. This is to supply more our cookies to the high demand market in thatarea and also we plan to expand our business to Johor and Penang, allocate two kiosks toeach, just to test the market. We will introduce more product variety in this year as wellbase on our one year observation on customer needs. We will possibly drop some ourexisting less famous products as well.

Group Assignment – Business Plan Page 28 Sweetie’s Cookie

In our third year of operation, our brand will probably become famous and peoplestart to recognize our brand. We will expand our kiosks to Johor and Penang, this is thestate other than Kuala Lumpur where people are more willing to try new stuff. For e-commerce we will start expand our coverage area to our neighbor country, it means wewill start deliver our cookies to Singapore and Thailand. In future, we will provide OEMservice to help small industries or bread shop to expand their product range. We will alsohelp them to customize the cookies according to their needs as well.

Group Assignment – Business Plan Page 29 Sweetie’s Cookie

11.0 References

Emil Protalinski, 600 million of Facebook’s 1 billion users are mobile, TheNextWeb.com, 04-Oct-2012, retrieved on 28-February-2013, from http://thenextweb.com/facebook/2012/10/04/facebook-now-has-600-million- monthly-active-mobile-users/

Gary Belsky, Smartphone Shoppers Actually Increase In-Store Sales, 03-July-2013, Time Business & Money, retrieved on 28- February -2013, from http://business.time.com/2012/07/03/study-smartphone-shoppers-actually- increase-in-store-sales/

Lightner, Nancy J.2003.”What users want in E-Commerce Design: Effects of Age, Education and Income.”Ergonomics 46(3):153-168.

Mohd Rizaimy Shaharudin, “Factors Affecting Purchase Intention of Organic Food in Malaysia’s Kedah State, 02-June-2010, ISSN 1712-8358, retrieved on 28- February-2013.

Norazah Mohd Suki. 2001. Malaysian Internet Users’ Motivation and Concerns for Online Shopping. Malaysian Journal of Library & Information Science. Vol. 6, No. 2.

Stu Woo, Online-Retail Spending at $200 Billion Annually and Growing, 27-Feb-2012, The Wall Street Journal, retrieved on 28-February-2013, from http://blogs.wsj.com/digits/2012/02/27/online-retail-spending-at-200-billion- annually-and-growing/

Group Assignment – Business Plan Page 30

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