agro vet business plan

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Agrovet Business Plan + Template + Sample

Last updated on October 15th, 2023 at 09:11 pm

Starting an agrovet business requires careful planning and strategic thinking. One of the crucial steps in this process is crafting a comprehensive business plan that outlines your goals, strategies, and financial projections.

This article will guide you through the essential steps to create an effective agrovet business plan that sets you up for success.

Table of Contents

Step 1: Executive Summary

The executive summary is the first section of your business plan and serves as an introduction to your agrovet business. It provides a concise overview of your business, highlighting its key elements.

This section includes information about your business’s goals, products or services, target market, and financial projections. Think of it as a snapshot of your entire business plan.

Step 2: Company Description

In the company description section, you dive deeper into the details of your agrovet business.

Provide information about the history of your business, its ownership structure, and the qualifications of your management team.

This section helps investors and stakeholders understand the background and expertise of your business, giving them confidence in its potential.

Step 3: Market Analysis

Conducting a thorough market analysis is crucial for understanding your target market and the competition within the agrovet industry.

Describe the size and demographics of your target market, their specific needs, and how your business can address those needs effectively.

Analyze the competition and identify your competitive advantages , such as unique products, superior customer service, or strategic partnerships.

This section demonstrates your market knowledge and ability to position your business for success.

Step 4: Products and Services

Here, you provide detailed information about the products or services your agrovet business will offer.

Describe each product or service, its features, benefits, and pricing. Highlight any unique selling propositions or innovative approaches that set your offerings apart from competitors.

Additionally, discuss your branding and marketing strategies to showcase how you will create awareness and attract customers to your agrovet business.

Step 5: Marketing and Sales Plan

Your marketing and sales plan outlines your strategies to promote your agrovet business and acquire customers.

Discuss your advertising and promotional tactics, such as digital marketing campaigns, social media presence, and participation in industry events.

Consider incorporating creative and humorous elements into your marketing efforts to engage your target audience effectively.

Remember to emphasize the importance of building strong customer relationships and providing exceptional service.

Step 6: Financial Plan

The financial plan section projects the financial performance of your agrovet business over a specific period. Include revenue forecasts, expense estimates, and profit projections.

Utilize data and evidence to support your financial assumptions and demonstrate the viability of your business model.

Ensure that your financial projections are realistic and grounded in thorough market research and analysis. This section is crucial for attracting potential investors and securing financing if needed.

Step 7: Management Team

Introduce your management team and highlight their qualifications and relevant experience in the agrovet industry. Provide details about their roles and responsibilities within the business. A strong and competent management team inspires confidence and reassures stakeholders that your agrovet business is in capable hands.

Step 8: Appendix

The appendix is an optional section where you can include supporting documents, such as financial statements, market research data, marketing materials, or product brochures. These documents provide additional credibility and depth to your business plan. Use this section strategically to reinforce key points and showcase the strengths of your agrovet business.

Additional Tips for Writing a Business Plan

• Be clear, concise, and organized in your writing style to ensure the readability and understanding of your business plan.
• Use data, market research, and evidence-based arguments to support your claims and make your business plan more credible.

Be realistic and avoid overinflating your goals and projections. Investors and stakeholders appreciate honesty and transparency.

• Seek feedback from trusted individuals such as friends, family, or business advisors. Their insights can help you refine your business plan and identify potential blind spots or areas of improvement.

Crafting an agrovet business plan may seem like a daunting task, but with careful planning and attention to detail, you can create a solid roadmap for your agrovet business.

Remember, a well-crafted business plan is a tool for securing financing and a blueprint for success.

Follow these steps, incorporate your unique expertise and ideas, and take the first stride towards establishing a thriving agrovet business.

Agrovet Business Plan Template

Executive summary.

The executive summary provides an overview of your agrovet business plan, highlighting key aspects and goals. It should be concise yet compelling, capturing the attention of potential investors or stakeholders. Include the following elements:

• Introduction to your agrovet business and its purpose
• Mission statement
• Business goals and objectives
• Brief description of products and services offered
• Target market and customer demographics
• Competitive advantage or unique selling proposition

Company Description

In this section, provide an in-depth overview of your agrovet business. Describe its history, legal structure, and ownership details. Include the following information:

• Business name, location, and contact details
• Legal structure (sole proprietorship, partnership, corporation, etc.)
• Background information on the founding team or key individuals
• Agrovet business’s mission, vision, and values
• Overview of products and services offered
• Unique selling points or competitive advantages

Market Analysis

Conduct thorough market research to understand the agricultural industry in Kenya and identify your target market. This section should demonstrate your knowledge of the market and its potential. Include the following components:

• Overview of the agricultural industry in Kenya
• Analysis of market trends, growth potential, and opportunities
• Identification of your target market (farmers, agricultural professionals, etc.)
• Customer demographics and characteristics
• Competitor analysis, including major agrovet suppliers in the region
• SWOT analysis (strengths, weaknesses, opportunities, threats)

Products and Services

Outline the specific products and services your agrovet business will offer. Explain how these offerings meet the needs of your target market. Include the following details:

• Overview of product categories (seeds, fertilizers, pesticides, veterinary supplies, etc.)
• Detailed description of each product or service
• Quality assurance measures and certifications (if applicable)
• Pricing strategy and competitive analysis
• Information on product sourcing and suppliers

Marketing and Sales Strategy

Describe your agrovet business’s marketing and sales approach to reach and attract customers. This section should outline your promotional activities and sales channels. Include the following components:

• Branding and positioning strategy
• Marketing channels (digital marketing, social media, traditional advertising, etc.)
• Pricing strategy and discounts (if applicable)
• Sales techniques and approaches
• Customer relationship management and retention strategies
• Plans for market expansion or new product introductions

Operational Plan

The operational plan explains how your agrovet business will operate on a day-to-day basis. It covers various aspects, including location, facilities, inventory management, and suppliers. Include the following details:

• Description of the physical location and facilities
• Inventory management procedures and systems
• Supplier relationships and agreements
• Order fulfillment and delivery methods
• Equipment and technology requirements
• Staffing needs, including roles and responsibilities
• Training and development plans for employees

Financial Projections

This section comprehensively analyzes your agrovet business’s financial outlook, including projected revenues, expenses, and profitability. It demonstrates the financial feasibility and potential return on investment. Include the following components:

• Start-up costs, including equipment, licenses, permits, and initial inventory
• Sales forecasts for the first three to five years
• Expense projections, including salaries, rent, utilities, marketing, and supplies
• Cash flow statements, including monthly or quarterly projections
• Break-even analysis and profitability assessment
• Sources of funding and capitalization structure
• Financial ratios and key performance indicators

Summarize the main points of your agrovet business plan and restate your goals and objectives. Rein

force the potential of your business and the market opportunity it addresses. Emphasize why your agrovet business is well-positioned to succeed.

Agrovet Business Plan Sample

Here’s an example of an agrovet business plan template based on the information provided:

[Your Name] is proud to introduce [Your Agrovet Business Name], a premier agrovet store located in [City, State], Kenya. Our mission is to provide farmers and agricultural professionals with top-quality agricultural products and services to support their success. With a focus on customer satisfaction and sustainable practices, we aim to become a trusted partner in the agricultural community.

[Your Agrovet Business Name] is a registered partnership established by [Founding Team Members]. Our business is located at [Address] in [City, State], offering convenient access to our target market. With a combined experience of over [X] years in the agricultural industry, our team is dedicated to delivering exceptional service and expertise to our customers.

The agricultural industry in Kenya is experiencing rapid growth, with a rising demand for agricultural products and services. Our target market consists of farmers, ranchers, and agricultural professionals in the surrounding areas. Through market research and competitive analysis, we have identified key opportunities to meet the needs of this market segment.

At [Your Agrovet Business Name], we offer a wide range of agricultural products and services, including:

• Seeds: High-quality seeds for various crops, emphasizing yield and disease resistance.
• Fertilizers: Organic and synthetic fertilizers to optimize plant growth and soil health.
• Pesticides: Effective pest control solutions, including insecticides and herbicides.
• Animal Feed: Nutritious feed for livestock, poultry, and fish farming.
• Veterinary Supplies: Medications, vaccines, and healthcare products for animals.
• Consultations: Expert advice on farming techniques, crop rotation, and pest management.

Our products are sourced from reputable suppliers, ensuring their quality and effectiveness. We prioritize sustainable and eco-friendly options, promoting environmentally responsible agricultural practices.

To reach our target market, we will implement a multi-faceted marketing and sales strategy, including:

• Branding and Positioning: Establishing a strong brand identity that emphasizes our expertise, reliability, and commitment to sustainable agriculture.
• Digital Marketing: Utilizing online platforms, social media, and a dedicated website to showcase our products, offer educational content, and engage with our audience.
• Local Partnerships: Collaborating with local farming associations and organizations to foster trust and expand our reach.
• Targeted Advertising: Running targeted advertising campaigns through print media, radio, and online platforms.
• Customer Loyalty Programs: Implementing loyalty programs and incentives to reward repeat customers and encourage referrals.

[Your Agrovet Business Name] will operate from a strategically located storefront in [City, State]. The facility will be equipped with modern inventory management systems and a comfortable customer area for consultations. We will maintain strong relationships with our suppliers to ensure a consistent supply of high-quality products.

Our team will consist of knowledgeable staff, including agricultural specialists and customer service representatives. Continuous training and professional development programs will be in place to enhance our team’s expertise and customer service skills.

We have projected the following financial outcomes for [Your Agrovet Business Name]:

• Start-up Costs: Estimated start-up costs of KES [X] for equipment, licenses, permits, initial inventory, and marketing expenses.
• Sales Forecasts: Anticipated annual revenue growth of [X]%, with conservative estimates for the first three years.
• Expense Projections: Detailed expense projections, including salaries, rent, utilities, marketing, and supplies.
• Cash Flow Statements: Monthly cash flow statements for the first year, followed by annual projections for years two and three.
• Break-Even Analysis: Determining the point at which monthly revenue covers monthly expenses.

[Your Agrovet Business Name] is poised to thrive in the growing agrovet industry in Kenya. With a comprehensive business plan, a customer-centric approach, and a commitment to sustainability, we are confident in our ability to provide exceptional products and services to our valued customers.

By implementing our marketing and sales strategies, managing our operations efficiently, and closely monitoring our financial performance, we will position [Your Agrovet Business Name] for long-term success in the agricultural market.

Remember, this is just a template to help you get started. Tailor it to fit your specific business goals and needs, and seek professional advice to ensure accuracy and feasibility.

Good luck with your agrovet business!

How to Start an Agrovet Business in Kenya

How to start agribusiness in kenya and make profits, how to start mushroom farming in kenya.

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agrovet business plan

Introduction:

Agrovet is a proposed agribusiness company that will focus on providing a comprehensive range of products and services to farmers, ranchers and other agriculture-related businesses. The company aims to become a one-stop-shop for all agricultural needs, by offering quality animal health products, feed additives, and other agro-allied services. The company will target small, medium and large-scale farmers and other agribusinesses in rural and urban areas, who need reliable and cost-effective solutions for their agricultural operations.

Market Analysis:

The global agribusiness market is projected to reach $5.98 trillion by 2022, driven by the increasing demand for food and animal-based products, coupled with the growing population and urbanization. In emerging economies, the market is expected to grow rapidly due to the increasing awareness of the benefits of modern agriculture, as well as government initiatives aimed at promoting the agriculture sector.

In the specific market segment that Agrovet will target, there is a growing demand for animal health products and feed additives, which are essential for the growth, production and overall health of livestock. In addition, there is a growing demand for other agro-allied services such as veterinary services, agronomy advice and technical support, which are critical for the success of agriculture-related businesses.

Target Market:

Agrovet will target small, medium and large-scale farmers, ranchers and other agribusinesses in rural and urban areas. The target market will consist of:

• Livestock farmers, who will be interested in buying animal health products and feed additives to improve the health and productivity of their livestock.
• Crop farmers, who will be interested in buying agro-inputs and other products to improve their crop yield and quality.
• Agribusinesses, such as feed mills, hatcheries and poultry processors, who will be interested in buying animal health products and feed additives in bulk for their operations.
• Individual consumers, who will be interested in buying animal health products and other agro-allied services for their personal use.

Product/Service Offerings:

Agrovet will offer a comprehensive range of products and services to its customers, including:

• Animal health products, such as vaccines, dewormers, antibiotics, and other pharmaceutical products to improve the health and productivity of livestock.
• Feed additives, such as amino acids, vitamins, minerals, and other nutritional supplements to improve the quality and composition of animal feed.
• Agro-inputs, such as seeds, fertilizers, and pesticides, to improve crop yield and quality.
• Agricultural equipment and machinery, such as tractors, plows, and harvesters, to improve the efficiency of agricultural operations.
• Veterinary services, such as veterinary consultations, diagnostics, and treatments, to support the health and well-being of livestock.
• Agronomy advice and technical support, such as soil analysis, crop management advice, and extension services, to support farmers in making informed decisions about their agricultural operations.

Marketing Strategy:

Agrovet will use a multi-channel marketing strategy to reach its target market, including:

• Direct marketing, such as face-to-face sales, trade shows, and exhibitions, to reach potential customers in rural and urban areas.
• Digital marketing, such as website development, email marketing, and social media marketing, to reach potential customers online.
• Public relations, such as media releases, customer

How to Start an Agrovet Business in Kenya

With the increase in agricultural farming in Kenya, an agrovet business in an excellent idea . The lack of white-collar jobs has made many people start to livestock farming , creating a demand for livestock products. Nevertheless, starting an agrovet business in Kenya is not a walk in the park. It requires hard work and uniqueness. 

Carry Out a Market Research

To succeed in the agrovet business , you need to understand the market. Market research will help you to know the risks in the market and get ready for them. You will also know your competitors and how you can beat them.

It will also help you to discover new opportunities , products and services you can provide in the market. Ultimately, you will know whether the venture is viable in the locality you wish to start one.

Design an Agrovet Business Plan

The first step for those wishing to start an agrovet business in Kenya is to design a business plan. A good business plan should capture startup costs, in demand agrovet products in Kenya, business location, competition, advertising, market share, strengths and weaknesses, risks and cash flow projections. Having an agrovet business plan is essential to keep track of business goals and ensure financial discipline. 

Locate an Excellent Agrovet Business Location

Business location is an essential factor to excel in the agrovet business. Agrovets thrive well near agricultural farms. You need to consider the competition in the area. It is not a wise decision to start an agrovet in an area with many other agrovets. An excellent business location for an agrovet should be:

• Accessible by on foot customers
• Secure with adequate storage space for agrovet products
• Near agricultural farms
• Well ventilated and with adequate water supply

Obtain the Necessary Agrovet Business Permits and Licences

To run a legal and successful agrovet business in Kenya, you need to ensure that your business complies with all the set standards. You need the following business licences to run any the venture in Kenya.

1. Kenya Plant Health Inspectorate Service (KEPHIS) Certificate

The KEPHIS certificate is essential to ensure that customers have confidence in your products. The certificate is issued only to businesses that sell approved products by KEPHIS.

The government is not keen on checking for the certificate, but it is essential since some of your customers may need assurance that you are selling approved products. Display the certificate in a place where customers can see it. For wholesalers, it costs Ksh 3,000 and Ksh 1,000 for agrovet retailers.

2. Pest Control and Products Board Certificate

Since you will be dealing with pest control products, you need to get a certificate from the pest control and products board. For retailers, it costs Ksh 1,000 and Ksh 4,000 for wholesalers and distributors. 

3. County Government Business Permit

You need to get a single business permit from the county government. It is mandatory for all businesses. The prices vary from one county to the other. However, the cost of a business permit is around Ksh 10,000 every year.  

Identify Agrovet Products to Sell in Your Agrovet Business

You might be wondering what to sell in your agrovet business. Agrovets sell a wide variety of products that can be used on livestock, farms and pests. Among the agrovet products to sell include: animal feeds , pests and sprays, pumps, supplements, fertilizers and agrochemicals.

Identify Reliable Agrovet Products Suppliers

Make sure to source agrovet products from reliable suppliers approved by KEPHIS. The following are some agrochemical suppliers in Kenya.

• Animal and crop-production suppliers . They supply crop and animal products.
• Animal production suppliers . They only supply animal products.
• Crop production suppliers . They only deal with crop production supplies.
• Animal, crop, equipment and industrial chemicals . They deal with a wide range of agricultural products.

Advertise Your Agrovet Business

It is essential to advertise and promote your business. You need to make potential customers know about the existence of your business and services and products you are providing. You can use posters, business cards for advertisement.

Furthermore, you also need social media presence and if you can, a website would be best for your agrovet business. Always indicate the contact details of your business and respond to customer questions immediately.

Read also: How we started animal feeds supplies store.  

Hire Professionals

You need to hire staffs that are knowledgeable about agricultural products. Also, they need to know how to handle chemicals. Sometimes customers without knowledge about agrochemicals will come asking for your help. You need to advise them appropriately. Therefore, being knowledgeable about agrochemicals will be a big plus for your business from most of your competitors.

How Much Do I Need to Start an Agrovet Business?

The cost of starting an agrovet in Kenya depends on the size of business you want to start and the location. For instance, starting an agrovet in town is expensive compared to rural areas. You need about Ksh 500,000 to start a small agrovet business in Kenya and grow it with time.

Is Agrovet Business Profitable in Kenya?

Yes. With an excellent business location and customer service, the business can generate revenue of about Ksh 200,000 every month. Make sure to source products from reputable suppliers and have proper storage of products to prevent losses. For instance, some fertilizers should not be kept in direct sunlight since they are volatile.

Identify the Best Agrovet Products in Kenya and their Suppliers

Getting the best suppliers and distributors is a great deal for your agrovet business. You will get high-quality agrovet products at lower prices. This will give you an opportunity to sell products to your customers at relatively lower prices in the market and keep them coming back.

You can source agrovet products from the following companies.

• Kenya seed company
• Simlaw seeds
• MEA fertilizers
• Regina seeds
• Orbit chemicals
• Nairobi veterinary center
• Organix Limited
• Ultraveties
• Pannar seeds

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138 or WhatsApp , or email: [email protected]

Tips to Succeed in the Agrovet Business

During the planting seasons, there is a higher demand for agrovet products. Make sure that during such peaks, you have enough stock like seeds and fertilizers. Understand the products that are in demand during peaks and stock them early before suppliers can inflate the prices.

Offering affordable prices is an excellent way to keep your customers coming back. Understand the prices at which your competitors are selling their products. If you can offer slightly lower prices than those of your competitors, you are sure to get more customers.

Starting an agrovet business requires a lot of hard work, skills and knowledge and  quality customer care. To succeed in this business, make sure to order supplies from suppliers in small quantities when you are starting. This will help you understand the market and reach more customers without incurring losses. With time and demand, you can scale up your stock.

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Get in touch

For business consultancy, business plan writing, market research, strategic planning, risk management, financial management & accounting at an affordable fee, please reach out to us through:

• [email protected]
• +254 728 621 138
• 1503 -01000, Thika KIBS Plaza, Thika

Professor Luvisia Digital

Business plan: Agrovet Retail Shop in Kenya

In the lush fields and vibrant communities of Kenya, the Professor Luvisia Digital Agrovet Retail Shop emerges as a beacon of agricultural excellence. With a startup capital of KES 250k, this business plan serves as your trusted guide. Before delving into this agrovet venture, we encourage you to explore existing businesses and glean insights from seasoned businessmen, shaping your path to success.

(Note: I use my brand name “Professor Luvisia Digital” as the business name when writing these business plans; consider creating your business name.).

Executive Summary

Professor Luvisia Digital Agrovet Retail Shop aims to revolutionize the agribusiness landscape in Kenya by offering a one-stop shop for farmers’ needs. Our commitment is to provide high-quality products, expert advice, and digital solutions to enhance agricultural practices.

Mission Statement

To empower Kenyan farmers with accessible, affordable, and innovative agrovet solutions, fostering sustainable agricultural growth and prosperity.

Business Goals

1. Establish a prominent presence in the local agrovet market.

2. Provide personalized and digitized agricultural services.

3. Foster long-term relationships with farmers and stakeholders.

Company Description

Professor Luvisia Digital Agrovet Retail Shop is more than a store; it’s a hub of knowledge and support for the farming community. Our team comprises experienced agrovet professionals dedicated to enhancing agricultural practices through a holistic approach.

Market Analysis

• Industry Overview: The agrovet sector in Kenya is dynamic, with a growing demand for quality inputs and advisory services. Our shop taps into this by offering a diverse range of products and digital solutions.
• Target Market: small and large-scale farmers, livestock keepers, and gardening enthusiasts in the local community.
• Competition: While competition exists, our focus on digital integration, personalized services, and quality products sets us apart.
• Animal feed and nutrition consultation.
• Veterinary medicines and health products.
• Digital farm management solutions.
• Farm equipment and tools.

Business Model

A customer-centric model that blends traditional retail with digital solutions, ensuring convenience, accessibility, and expert guidance.

Marketing Strategy

• Online Presence: Establish a robust online presence through a user-friendly website and social media platforms.
• Word of Mouth: Leverage satisfied customers for organic growth.
• Partnerships: Collaborate with local agricultural organizations and influencers.

Sales Strategy

Engage customers through promotions, loyalty programs, and educational workshops. Build trust through knowledgeable staff and personalized services.

• Startup Budget Allocation: Kes 250k
• Marketing and Advertising: 20%
• Permits and Legal Requirements: 15%
• Operating Costs (3 Months): 40%
• Contingency: 25%

Capital Breakdown

• Veterinary Medicines (Kes 50k)
• Animal Feed (Kes 70k)
• Farm Equipment (Kes 30k)
• Digital Solutions (Kes 20k)
• Permits and Licenses (Kes 15k)
• Contingency (Kes 65k)

Financial Projections (First Year)

Revenue projection.

• 1-3 Months: Kes 150k
• 4-6 Months: Kes 300k
• 7–12 Months: Kes 600k

Expense Projections

• Equipment: Kes 30k
• Marketing: Kes 50k
• Permits and Licenses: Kes 15k
• Operating Costs (3 Months): Kes 100k
• Contingency: Kes 55k

Risk Analysis

Market fluctuations, regulatory changes, and unforeseen operational challenges pose potential risks. Mitigation strategies include a diverse product range, regulatory compliance, and agile business practices.

Professor Luvisia’s Digital Agrovet Retail Shop envisions a thriving future for Kenyan agriculture. Join us in this journey towards sustainable and digitalized farming. Follow us on social media channels:

• Facebook: LuvisiaDigital
• Twitter: LuvisiaDigital
• YouTube: LuvisiaDigital

Subscribe to our blog, share your thoughts, and reach out at [email protected] for personalized business plans at an affordable fee. Your success story starts with Professor Luvisia Digital!

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How to start Agrovet Business in Kenya – Licensing Requirements

• October 2, 2020
• Posted by: simba001
• Categories: Agrovet Business in Kenya, General

Running an Agrovet business in Kenya is one of the best opportunities that an entrepreneur can pursue. 

It can be argued that as more young people shift towards white collar jobs and move to urban centers, farming and animal keeping should be diminishing. On the contrary, we can now see more specialized farming and a skillful approach towards agriculture with an overall goal of maximizing yields.

This implies that an Agrovet business in Kenya is one of the best opportunities that an entrepreneur can pursue in Kenya. Farmers are starting to appreciate scientific approach to agriculture and thus providing a ready market for agro products.

Farm chemical companies are also doing a better job at marketing their manufactured products making it easier for retailers to resell even to areas where selling these products would otherwise be difficult.

In order to successfully start an agrovet business in Kenya, it’s important to consider the legal and licensing requirements.

To start and operate an agrovet business in Kenya you need the following licenses;

County business permit.

This is a mandatory permit that is needed of all types of businesses and is an average of 7,000 Kenyan shillings, varying from county to county.

Certifications from the Pest Control and Products Board.

This license is issued to agrovets that deal in pesticides and other related products.

The license fee is 1,000 for retailers and 4,000 for both wholesalers and distributors; payable annually.

Certification from Kenya Plant Health Inspectorate Service (KEPHIS).

KEPHIS issues certificates to agrovet businesses that indicates the agrovet is offering genuine and certified products like seeds, fertilizers etc..

For a retail business, it costs KES – 1,000; for a  wholesaler, KES. 5,000 and a distributor

Although many small agrovets ignore this license, it is nevertheless important to always stay on the right side of the law to avoid heavy penalties.

Check out the series on Running an Agrovet Business in Kenya and also learn more about how a POS System can help you run & grow your business

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Contact us at the SimbaPOS office nearest to you or submit a business inquiry online.

How to start an agrovet business in Kenya

Starting an agrovet business in Kenya can be a lucrative venture due to the high demand for agricultural products and services in the country. However, it requires careful planning, investment, and knowledge of the market, products, and regulatory requirements. In this article, we will discuss in detail the steps involved in starting an agrovet business in Kenya and the costs involved.

1. Conduct Market Research:

The first step in starting an agrovet business in Kenya is to conduct thorough market research. This will help you determine the demand for specific agricultural products and services in your area and identify gaps in the market that you can capitalize on. You can also use this opportunity to survey potential customers and competitors to identify their needs, preferences, and pricing strategies.

2. Develop a Business Plan:

Based on your market research, you can develop a comprehensive business plan that outlines your vision, mission, objectives, and strategies. Your business plan should also include a detailed analysis of the market, financial projections, marketing strategies, and risk assessment. This document serves as a roadmap for your agrovet business and helps you secure financing from investors or financial institutions.

3. Register your Business:

Before you start operating your agrovet business in Kenya, you need to register it with the relevant authorities. You can do this by visiting the Companies Registry or Single Business Permit office in your county. You will need to provide your business name, ID or passport, and registration fees. You may also need to obtain relevant licenses and permits from the Ministry of Agriculture, Livestock, and Fisheries or the Pharmacy and Poison Board.

4. Secure Financing:

Starting an agrovet business in Kenya requires significant investment in inventory, equipment, premises, and staff. You can raise capital through personal savings, loans from friends and family, or by approaching financial institutions such as banks or microfinance institutions. You may also consider applying for grants or partnerships with international organizations, private investors, or agribusiness incubators.

5. Identify a Location:

The success of your agrovet business in Kenya depends largely on the location. You should choose a place accessible to customers, suppliers, and employees. The premises should be spacious, well-ventilated, and secure. You should also consider accessibility to transportation, water, and power supply.

6. Stock your Agrovet:

Once you have secured a location for your agrovet business, the next step is to stock it with the right inventory of agricultural products and services. You should source products from reputable suppliers at competitive prices. You can consider stocking products such as fertilizers, seeds, pesticides, herbicides, animal feeds, and veterinary supplies.

7. Hire Staff:

Your agrovet business will need a team of skilled and knowledgeable staff to assist customers and manage your operations. You should consider hiring employees with experience in agriculture or veterinary medicine. You should also invest in training and skills development to keep them updated on new products, technology, or regulations.

8. Develop Marketing Strategies:

To attract and retain customers, you need to develop effective marketing strategies for your agrovet business in Kenya. You can use various platforms such as social media, radio, or print media to promote your business, products, and services. You can also participate in agricultural fairs, exhibitions, or forums to network with potential customers, suppliers, and stakeholders.

9. Monitor and Evaluate Business Performance:

Running an agrovet business requires continuous monitoring and evaluation to identify areas of improvement, profitability, or risks. You should establish a system that tracks your sales, expenses, inventory levels, customer feedback, and compliance with regulatory requirements. This will help you make informed decisions and adjustments to your business operations.

10. Embrace Technology:

Technology has revolutionized the agricultural industry, and agrovet businesses in Kenya can leverage it to improve their operations and services. You can invest in digital platforms such as mobile apps, e-commerce, or online marketing to reach more customers, streamline processes, and enhance customer experience. You can also collaborate with research institutions or startups to access innovative solutions or training.

11. Network with Stakeholders:

Networking with other agrovet businesses, suppliers, government agencies, or industry associations is critical to the success of your business. You can participate in industry events, workshops, or forums to share knowledge, experiences, and ideas with other players. You can also join relevant associations or groups such as Kenya Veterinary Association or Kenya Agribusiness and Agroindustry Alliance to access more resources and advocacy.

12. Consider Diversification:

As your agrovet business grows, you may consider diversifying your products or services to meet changing market demands, competition, or customer needs. You can diversify by offering value-added services such as consultancy, training, or trading. You can also expand your product range to include new categories such as organic or specialty products.

13. Maintain Good Relationships with Customers:

Customers are the lifeline of any business, and agrovet businesses in Kenya need to maintain good relationships with their customers to retain them and attract new ones. You can achieve this by providing quality products, superior customer service, and personalized attention. You can also engage customers through surveys, feedback, or loyalty programs.

14. Monitor Regulatory Changes:

The agricultural industry in Kenya is highly regulated, and agrovet businesses need to stay abreast of any changes or updates to regulations or policies that may affect their operations. You can do this by regularly checking the relevant websites or publications of regulatory bodies such as the Ministry of Agriculture or Pharmacy and Poison Board. You can also consult with legal or advisory firms to ensure compliance.

15. Mitigate Risks:

Like any business, agrovet businesses in Kenya are susceptible to various risks such as market fluctuations, product safety, theft, or natural disasters. You can mitigate these risks by establishing risk management strategies such as insurance, security measures, or contingency plans. You can also conduct regular training or drills to prepare for emergencies.

Costs Involved

The costs involved in starting an agrovet business in Kenya can vary depending on various factors such as location, size, inventory, staff, and regulatory requirements. However, the following are some of the common costs you can expect:

1. Business registration and licensing fees:  This can cost between Ksh. 10,000 to Ksh. 30,000 depending on the type of business structure and jurisdiction.

2. Premises rent or lease:  This can cost between Ksh. 10,000 to Ksh. 50,000 per month depending on the location and space requirements.

3. Inventory : The cost of inventory will depend on the range of products you intend to sell. It’s advisable to start with a small inventory and gradually expand depending on the demand. A minimum of Ksh. 100,000 may be required to start.

4. Equipment:  This includes items such as shelves, display cabinets, computers, point-of-sale systems, and security equipment. The cost may range between Ksh. 25,000 to Ksh. 100,000.

5. Staff salaries and benefits : You will require at least two or three employees, and their salaries will depend on their qualifications and experience. The cost of salaries, taxes and benefits may range between Ksh. 50,000 to Ksh. 100,000 per month.

6. Marketing and promotion:  You may need to allocate some funds for advertising and promoting your business. The cost of advertising on radio, TV or print media varies depending on the frequency and reach.

7. Regulatory compliance:  To operate an agrovet business in Kenya, you need to comply with various regulatory requirements such as obtaining licenses, permits or certifications. Some of these may require fees and renewal charges.

In total, starting an agrovet business in Kenya can cost between Ksh. 250,000 to Ksh. 500,000 or more, depending on the above factors. It’s important to develop a comprehensive business plan and budget to guide your investment decisions and monitor your finances.

In summary, starting and running an agrovet business in Kenya requires a combination of knowledge, skills, and resources. By following the above steps, you can establish a successful and sustainable agrovet business that serves the needs of customers, contributes to the growth of the agricultural sector, and creates employment opportunities for the community.

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How to start and agrovet business in Kenya

Starting an agrovet business in Kenya can be a lucrative venture due to the high demand for agricultural products and services in the country. However, it requires careful planning, investment, and knowledge of the market, products, and regulatory requirements. In this article, we will discuss in detail the steps involved in starting an agrovet business in Kenya and costs involved.

1. Conduct Market Research:

The first step in starting an agrovet business in Kenya is to conduct thorough market research. This will help you determine the demand for specific agricultural products and services in your area and identify gaps in the market that you can capitalize on. You can also use this opportunity to survey potential customers and competitors to identify their needs, preferences, and pricing strategies.

2. Develop a Business Plan:

Based on your market research, you can develop a comprehensive business plan that outlines your vision, mission, objectives, and strategies. Your business plan should also include a detailed analysis of the market, financial projections, marketing strategies, and risk assessment. This document serves as a roadmap for your agrovet business and helps you secure financing from investors or financial institutions.

3. Register your Business:

Before you start operating your agrovet business in Kenya, you need to register it with the relevant authorities. You can do this by visiting the Companies Registry or Single Business Permit office in your county. You will need to provide your business name, ID or passport, and registration fees. You may also need to obtain relevant licenses and permits from the Ministry of Agriculture, Livestock, and Fisheries or the Pharmacy and Poison Board.

4. Secure Financing:

Starting an agrovet business in Kenya requires significant investment in inventory, equipment, premises, and staff. You can raise capital through personal savings, loans from friends and family, or by approaching financial institutions such as banks or microfinance institutions. You may also consider applying for grants or partnerships with international organizations, private investors, or agribusiness incubators.

5. Identify a Location:

The success of your agrovet business in Kenya depends largely on the location. You should choose a place accessible to customers, suppliers, and employees. The premises should be spacious, well-ventilated, and secure. You should also consider accessibility to transportation, water, and power supply.

6. Stock your Agrovet:

Once you have secured a location for your agrovet business, the next step is to stock it with the right inventory of agricultural products and services. You should source products from reputable suppliers at competitive prices. You can consider stocking products such as fertilizers, seeds, pesticides, herbicides, animal feeds, and veterinary supplies.

7. Hire Staff:

Your agrovet business will need a team of skilled and knowledgeable staff to assist customers and manage your operations. You should consider hiring employees with experience in agriculture or veterinary medicine. You should also invest in training and skills development to keep them updated on new products, technology, or regulations.

When recruiting new team members, utilizing a well-crafted CV template can be invaluable. A CV template tailored to the agrovet industry can help you streamline the hiring process by ensuring that applicants highlight relevant skills and experiences. This not only saves time but also ensures that you attract candidates with a strong foundation in agricultural or veterinary expertise.

8. Develop Marketing Strategies:

To attract and retain customers, you need to develop effective marketing strategies for your agrovet business in Kenya. You can use various platforms such as social media, radio, or print media to promote your business, products, and services. You can also participate in agricultural fairs, exhibitions, or forums to network with potential customers, suppliers, and stakeholders.

9. Monitor and Evaluate Business Performance:

Running an agrovet business requires continuous monitoring and evaluation to identify areas of improvement, profitability, or risks. You should establish a system that tracks your sales, expenses, inventory levels, customer feedback, and compliance with regulatory requirements. This will help you make informed decisions and adjustments to your business operations.

10. Embrace Technology:

Technology has revolutionized the agricultural industry, and agrovet businesses in Kenya can leverage it to improve their operations and services. You can invest in digital platforms such as mobile apps, e-commerce, or online marketing to reach more customers, streamline processes, and enhance customer experience. You can also collaborate with research institutions or startups to access innovative solutions or training.

11. Network with Stakeholders:

Networking with other agrovet businesses, suppliers, government agencies, or industry associations is critical to the success of your business. You can participate in industry events, workshops, or forums to share knowledge, experiences, and ideas with other players. You can also join relevant associations or groups such as Kenya Veterinary Association or Kenya Agribusiness and Agroindustry Alliance to access more resources and advocacy.

12. Consider Diversification:

As your agrovet business grows, you may consider diversifying your products or services to meet changing market demands, competition, or customer needs. You can diversify by offering value-added services such as consultancy, training, or trading. You can also expand your product range to include new categories such as organic or specialty products.

13. Maintain Good Relationships with Customers:

Customers are the lifeline of any business, and agrovet businesses in Kenya need to maintain good relationships with their customers to retain them and attract new ones. You can achieve this by providing quality products, superior customer service, and personalized attention. You can also engage customers through surveys, feedback, or loyalty programs.

14. Monitor Regulatory Changes:

The agricultural industry in Kenya is highly regulated, and agrovet businesses need to stay abreast of any changes or updates to regulations or policies that may affect their operations. You can do this by regularly checking the relevant websites or publications of regulatory bodies such as the Ministry of Agriculture or Pharmacy and Poison Board. You can also consult with legal or advisory firms to ensure compliance.

15. Mitigate Risks:

Like any business, agrovet businesses in Kenya are susceptible to various risks such as market fluctuations, product safety, theft, or natural disasters. You can mitigate these risks by establishing risk management strategies such as insurance, security measures, or contingency plans. You can also conduct regular training or drills to prepare for emergencies.

Costs Involved

The costs involved in starting an agrovet business in Kenya can vary depending on various factors such as location, size, inventory, staff, and regulatory requirements. However, the following are some of the common costs you can expect:

1. Business registration and licensing fees: This can cost between Ksh. 10,000 to Ksh. 30,000 depending on the type of business structure and jurisdiction.

2. Premises rent or lease: This can cost between Ksh. 10,000 to Ksh. 50,000 per month depending on the location and space requirements.

3. Inventory : The cost of inventory will depend on the range of products you intend to sell. It’s advisable to start with a small inventory and gradually expand depending on the demand. A minimum of Ksh. 100,000 may be required to start.

4. Equipment: This includes items such as shelves, display cabinets, computers, point-of-sale systems, and security equipment. The cost may range between Ksh. 25,000 to Ksh. 100,000.

5. Staff salaries and benefits : You will require at least two or three employees, and their salaries will depend on their qualifications and experience. The cost of salaries, taxes and benefits may range between Ksh. 50,000 to Ksh. 100,000 per month.

6. Marketing and promotion: You may need to allocate some funds for advertising and promoting your business. The cost of advertising on radio, TV or print media varies depending on the frequency and reach.

7. Regulatory compliance: To operate an agrovet business in Kenya, you need to comply with various regulatory requirements such as obtaining licenses, permits or certifications. Some of these may require fees and renewal charges.

In total, starting an agrovet business in Kenya can cost between Ksh. 250,000 to Ksh. 500,000 or more, depending on the above factors. It’s important to develop a comprehensive business plan and budget to guide your investment decisions and monitor your finances.

In summary, starting and running an agrovet business in Kenya requires a combination of knowledge, skills, and resources. By following the above steps, you can establish a successful and sustainable agrovet business that serves the needs of customers, contributes to the growth of the agricultural sector, and creates employment opportunities for the community.

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Establishing any business is no child’s play. It takes a lot of hardwork, determination and resilience, without these failure is inevitable. The same applies to an agrovet which is a difficult business to start but very rewarding if successful. There are people making hundreds of thousands monthly from an agrovet. In 2016, a you student, Kennedy Kimathi, was making 200k monthly from this business, while juggling school and work. The following is the process of establishing a successful agrovet in Kenya:

Conducting Market Research What do customers want? What product sells the most? These are very important questions to ask yourself. Never walk into any business blindly. A good businessman will research his market and determine whether his business is viable.

Location Which part of the town or country are you going to establish your business? Choose your location very carefully. If there are other successful agrovets in an area, it would be unwise to do the same. The other big players already have their customer base. Choose a location that is :  Accessible to customers  Easy to manage since you need to be able to oversee the Business regularly.  Secure to avoid losing the stock to robbers and even make your employees feel safe.  Well ventilated and has regular water supply.  Big enough to store products. Chemicals and animal feeds must never mix. Some products also can’t be stored on the ground as they absorb moisture that leads to damage. Proper storage is very important and can only be accomplished if the space is big enough. The location also needs to be in a farming community. For safety reasons, agrovets should not be opened near food stores or supermarkets.

Permit If you don’t want to jump every time you hear the word ‘Kanjo’ ( municipal council inspectors), then get a country permit. It may for 8-10k depending on the county. Relevant Certificates To build the confidence of clients, one needs to obtain relevant Certificates and attach them at a visible point, like the door. The main certificates required are: 1) Certificate from Kenya Plant Health Inspectorate Service (KEPHIS). The certificate is mandatory although the government is lax in checking. However, its best to be safe than sorry. It costs 30k for a distributer, 5k for a wholesale and 1k for a retailer. 2) Certificate from the Pest Control and Products Board. It is issued to those dealing in pesticides and goes for 4k for both distributors and wholesalers and 1k for a retailer.

Branding A well branded business tends to sell itself to the customer. It is not okay about the name but also about the business structure. Display your products in a manner gat is alluring to customers. Let customers be able to see clearly what products are on display.

Employees Whether you are involved in the day to day running of the business or not, an employee(s) provides the needed assistance.One should employ trained personnel that are certified with at least one Agricultural board. They should also be able to relate well with the customers. Training is also important since the employee advices farmers on various chemicals. It is important to have knowledge so as to avoid prescribing the wrong chemicals that may lead to great losses. Trained personnel will also know the conditions suitable for storing various chemicals such as, adamycin antibiotic should not be exposed to sunlight. This prevents the sale of damaged goods to unsuspecting farmers. If you are an expert in the area, then take time to train and mentor employees you feel need it. Sometimes you don’t need to build the business but rather build people and watch them build the business.

Identifying the best producers/ distributors A lot of agrovets have either paid huge fines or been foreclosed for selling counterfeit products. There is need for owners to research and buy products from the right people. Not every wholesaler or distributer is trustworthy. Kenya is full unscrupulous people willing to sell anything for money. Also, compare prices of different companies and choose the most affordable one.

Stock fast moving products It is so frustrating to stock products that stay on the shelves for ages till they expire. Research the products and know what sells and what does not. Since farmers are sceptic to unfamiliar products, never stock them or stock as little as possible. That way loses won’t be incurred when product fails to sell.

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Money makes the world go round. It’s the main factor to consider before setting up this business. This business requires a substantial investment for you to see profits. Therefore, it may not suit you if you have little money.

Accounting The number one cause of business failure is lack of financial accountability. Every shilling mattes in business that’s why you need to be meticulous with your accounts, especially if you don’t oversee the business daily. When some employees find a loophole to steal, they’ll do it like there is no tomorrow. Ensure every purchase is made with your knowledge. An effective way to keep accounts is through receipts. Ensure every customer has a receipt copy and that every purchase for the business has a receipt. Address any irregular cash flow immediately.

Maximize your peak season There are times when products sell very fast and in huge quantities. During planting seasons, most armers will want seeds and fertilizers. Stock the products early enough as during this season the prices tend to skyrocket. The farmers will buy from you at a reasonable price without making you incur any loses since you'd have bought your stock when prices were low.

Integrate other businesses The best business to integrate is an mpesa and or a bank agent. It never hurts anyone to have that extra cash coming in. The business will stay afloat even during low peak seasons. Customers that need immediate cash will as find it beneficial.

How to maintain customers

Pricing. Offer goods at an affordable and consistent price. When you set prices too high, farmers will look for a cheaper alternative. Likewise, fluctuating prices every time may make you lose customers. Outreach programs. Everybody loves a business owner that invests in the society as well. Partner with agricultural agencies and organize outreach programs to teach farmers appropriate ways to use their land to get maximum produce. Personnel. Friendly employees will always draw customers back. Best companies that deal in Agricultural goods  Kenya seed company  Twiga  Regina seeds  Farmchem  Orbit chemicals  Coopers  Syngenta  Ultraveties  Simlaw seeds  Pannar seeds  MEA fertilizers  Amiran  Bazafric  Nairobi veterinary center

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2024 Olympics: The Plan for a Healthier Production

Published: 4/10/2024 10:10:37 AM

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The Olympics need no introduction.

It is the largest sporting event in the world, hosting over 200 countries’ greatest athletes and all of their supporters. This significant event usually takes some ample preparation. For the city lucky enough to host, they have to make sure that they can handle the large number of events and viewers that will flock to the city for the games. One concern over the years has been the logistics behind the games. Many extravagant stadiums and venues were created in the past, but after the games, these large stadiums go to waste and find themselves with no function or practicality. As the concern for global warming rises, the Olympics also have seen a lot of backlash regarding their practices. The 2024 Summer Games, hosted in Paris, France, hope to be the first giant step in the opposite direction. The organizers of the games plan for this to be the most sustainable and environmentally conscious Olympics ever.

To understand why a new path for the Olympics is needed, we must look into the past to see the cause of raised concerns. Looking back on the 2008 games, China spent around  43 billion  dollars on their stadiums. This is above the average since 2000, which is  21.2 billion . With these funds, China built some of the world’s most outstanding venues, including the “Bird’s Nest,” a state-of-the-art, 91,000-capacity stadium. The stadium hosted the opening and closing events, soccer games, and track and field events. While this event space has continued to boast thousands of visitors daily, it is the only one to remain in use since its creation.

Many other venues have lost their purpose and have gone unused  since the games . This is known as an “Olympic hangover.” Single cities trying to accommodate a large influx of tourists and then trying to repurpose the venues after the fact has caused struggles that are hard to overcome. Beijing isn’t the only city that has dealt with this. The greatest economic example can be found in Montreal, Canada. After the 1976 Winter Games, Montreal was left with a bill of  1.4 billion dollars , much higher than the expected costs of 250 million. It took the city  30 years  to pay off all of the debt. Like Beijing, it was also left with a  large stadium  needing new functions. These trends happen at every Olympics. Paris 2024 looks to change the status quo. 

The Paris Olympics plans to use fewer resources and be more environmentally friendly than any Olympics before. The  goal  is to keep the emissions lower than half of what was recorded at the London games in 2012. One way to reach this goal is to work on the energy supply. Diesel fuel is the most typical fuel supply for sporting events. Working with companies like EDF, Paris plans to offer  100% renewable  electric energy to power the games. Another way to combat the emissions has been to repurpose  older structures  rather than build new stand-alone structures. The  pool  from the 1924 Olympics is being repurposed and will be used for the games.  95%  of the buildings used are either already built or temporary structures. The city has planted many trees for the past few years to offset more environmental impact. They also plan to buy carbon credits to offset all the emissions that they produce. Check out my other  blog  for more information on how carbon credit works.

Another big thing that Paris is looking to change is transportation during the Olympics. Another global edge blog,  Paris’s Parking Price Surge  by Paris Carter, details how they are trying to push the public closer to sustainable transportation. In partnership with Toyota and TMH France, they have also promoted using electric vehicles when it comes to working vehicles.  Toyota  supplies forklifts, and  TMH  sponsors the use of battery-powered pallet trucks.

Overall, this could be a massive step in legitimizing the process of significant sporting events. These international or domestic events are some of the most critical times of the year for marketing, revenue, and brand awareness. If the Paris Olympics can show an excellent example of sustainable practices, it would be a significant first step towards a new norm.

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Zelenskyy bashes the idea Ukraine would cede land to Russia — the core of Trump's reported secret plan to end the war

• Ukrainian President Volodymyr Zelenskyy dismissed Trump's reported secret plan to end Russia's war.
• The Washington Post reported that Trump favored Ukraine ceding territory to Russia to end the war.
• Zelenskyy said such a suggestion was "a very primitive idea."

Ukrainian President Volodymyr Zelenskyy reaffirmed that he wouldn't accept any plan for his nation to cede territory to Russia in a bid to end the war, dismissing an idea that former President Donald Trump is reported to favor.

"If the deal is that we just give up our territories, and that's the idea behind it, then it's a very primitive idea," Zelenskyy said in an interview with Axel Springer media outlets. "I think if he really has a formula and an approach on how to end the war quickly. I need very strong arguments. I don't need a fantastic idea. I need a real idea, because people's lives are at stake."

Zelenskyy has long refused a land swap to end the war, but his renewed opposition has come after The Washington Post reported that Trump privately favored a long-shot deal that would require Ukraine to give control of Crimea and the Donbas border region to Russia.

The former president has publicly boasted that his dealmaking prowess would allow him to broker an end to the war within a day of taking office. If Trump would champion such a plan, it would mark a major departure from President Joe Biden's foreign policy .

In a statement to the Post, Trump's campaign cast doubt on any claims that the former president had formulated a way to end the war.

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"Any speculation about President Trump's plan is coming from unnamed and uninformed sources who have no idea what is going on or what will happen," the campaign's spokesperson, Karoline Leavitt, said in a statement to the Post. "President Trump is the only one talking about stopping the killing."

Exclusive: We spent the day in and around #Kharkiv with President @ZelenskyyUa , visited new defense lines and did a 35 minutes long interview with him about the situation here in the east, US package, new weapons, Taurus-Discussions, his view on negotiations, Trumps reaction… pic.twitter.com/Z69XAR0f0f — Paul Ronzheimer (@ronzheimer) April 9, 2024

Zelenskyy cautioned that in talks about ending the war, Russian President Vladimir Putin couldn't be trusted.

"We are dealing with Putin. Everything he has said so far, he has done differently," Zelenskyy said. "That means we can't trust him. I mean, the idea has to be such that it leaves Putin no room. No room to carry out his plans. Do you understand? He has to be backed into a corner, so to speak, so that he can't improvise. You can agree on all sorts of things. The question is whether he keeps to the agreements."

Trump has pushed GOP lawmakers to reject a $95.3 billion bipartisan Senate aid package that would give aid to Ukraine, Israel, and Taiwan.

Zelenskyy said he remained optimistic that the Congress would pass additional assistance, but it remains unclear how Speaker Mike Johnson will move forward. Some Republicans, including Rep. Marjorie Taylor Greene of Georgia, have threatened to oust Johnson if he moves to grant more aid to Ukraine.

Trump has floated the possibility of extending a loan to Ukraine, though in May, he refused to say during a CNN town hall whether he'd want Russia or Ukraine to win the war.

His position has put him in opposition to figures such as Senate Minority Leader Mitch McConnell who favor a more Reagan-era interventionist foreign policy. McConnell has made fighting for Ukraine aid one of the last major focal points of his decades in Congress.

Zelenskyy told Axel Springer that Trump was interested in the Ukrainian leader's invitation to visit his nation. Biden went in February 2023.

"We said that we would like Donald Trump to come to Ukraine, see everything with his own eyes, and draw his own conclusions," Zelenskyy said. "In any case, I am ready to meet him and discuss the issue. This issue is very important for us."

Watch: Zelenskyy calls out Russian 'genocide' in Ukraine, demands action at UN

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