business plan for pressure washing business

Pressure Washing Business Plan Template

Written by Dave Lavinsky

Pressure Washing Business Plan

You’ve come to the right place to create your Pressure Washing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pressure Washing companies.

Below is a template to help you create each section of your Pressure Washing business plan.

Executive Summary

Business overview.

Canyon Pressure Washing is a new business that provides affordable pressure washing services to the residents of Henderson, NV. Some of these services include home exterior power washing, driveway cleaning, and fence and deck washing. Canyon Pressure Washing will stand out in the community by offering excellent customer service, high-quality pressure washing services, and developing long-lasting relationships with our customers.

Canyon Pressure Washing was founded by Jacob Grant, who has been a pressure washer for five years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into an incorporated business.

Service Offering

Canyon Pressure Washing will offer a variety of residential pressure washing services. These services will include but are not limited to:

• Home exterior power washing
• Driveway and walkway cleaning
• Fence, deck, and patio cleaning
• Vinyl siding cleaning
• Soft wash roof cleaning
• Gutter cleaning

Each service will be priced accordingly based on the scope of the project and the size of the home.

Customer Focus

Canyon Pressure Washing will primarily serve the residents and homeowners of Henderson, NV and the surrounding area. The area is home to over 300,000 residents and has a 64% home ownership rate. With such a large population of homeowners, pressure washing services are consistently in high demand. The residents of Henderson take great care of their homes, and pressure washing can help them keep their homes in pristine condition.

Management Team

Jacob has worked in the pressure washing industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). This knowledge will prove invaluable as the business expands. He has also hired an administrative assistant who will help him with the marketing, administrative, and executive functions of the business.

Success Factors

Canyon Pressure Washing will be able to achieve success by offering the following competitive advantages:

• Customer-Focus: Canyon Pressure Washing provides the highest quality customer service focused on transparency, communication, and responsiveness throughout the process. This level of service and respect is adhered to from the initial inquiry to the follow-up once the project is completed. If any customer is less than satisfied, we will do whatever we can to fix the relationship.
• Management: Jacob Grant has been extremely successful working in the pressure washing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of Canyon Pressure Washing’s competitors.
• Relationships: Having lived and worked in the community for decades, Jacob Grant knows many of the local residents and has already established a loyal clientele from his years as an independent pressure washer. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

Financial Highlights

Canyon Pressure Washing is seeking $370,000 in debt financing to launch its pressure washing business. The funding will be dedicated towards securing a retail location, vehicle, equipment, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Store design/build out: $50,000
• Equipment and supplies: $50,000
• Vehicle purchase and maintenance: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Canyon Pressure Washing.

Company Overview

Who is canyon pressure washing, canyon pressure washing history.

Jacob Grant incorporated Canyon Pressure Washing in January 2023 as an S-Corporation. The business is currently being run out of Jacob’s home, but once the lease on Canyon Pressure Washing’s commercial location is finalized, all operations will be run from there. Jacob currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it.
• Developed the company’s name, logo, and website.
• Developed the company’s social media presence.
• Determined equipment, supplies, and materials needed.
• Begun recruiting key employees.

Canyon Pressure Washing Services

Industry analysis.

Pressure washing is an essential service that keeps homes looking clean and brand new. No matter how hard a person works to keep their property clean, it is bound to get messy and dirty occasionally due to natural elements. Pressure washing helps clean properties in little time, saving homeowners time, energy, and money. For this reason, millions of dollars are spent every year on pressure washing services to keep homes and businesses across America in immaculate condition.

The global pressure washing market is expected to grow at a compound annual growth rate of 3.4% over the next five years. Moreover, with the recent housing boom, there are many first-time homeowners looking for services to help maintain their homes. With increasing demand and an expanding market, there is no better time to start a pressure washing business.

Customer Analysis

Demographic profile of target market.

Canyon Pressure Washing will serve the community residents of Henderson, NV and its surrounding areas. The area we service is suburban, with 64% owning homes. This means a sizable portion of the local population will require our services at some point.

Customer Segmentation

Canyon Pressure Washing will primarily target the following customer profiles:

• Residents 55 +

Competitive Analysis

Direct and indirect competitors.

Canyon Pressure Washing will face competition from other companies with similar business profiles. A description of each competitor company is below.

All Surface Washing

All Surface Washing is a local pressure washing company that has helped clean and restore residential homes and small businesses since 2014. They provide a variety of washing services, including roof cleaning, house power washing, and driveway cleaning.

Though All Surface Washing is a direct competitor, their online reviews are quite mixed, with many complaints about the quality of work and customer service. Jacob Grant has gained a loyal clientele that can offer great reviews. This will show local residents that Canyon Pressure Washing offers better quality services and cares about long-lasting relationships.

Sin City Commercial Washers

Sin City Commercial Washers has kept the commercial businesses in Henderson, NV looking immaculate and like new for decades. The company is the #1 pressure washing service in town that primarily caters to commercial businesses. They provide a variety of services to perfect their customers’ buildings and landscapes, including side washing, gutter cleaning, and sidewalk/walkway cleaning services.

Though Sin City Commercial Washers is a major force in the pressure washing industry, they primarily wash commercial businesses, not residential homes. Therefore, our target markets and customer base will only occasionally overlap.

Johnson’s Landscape And Washing Services

Johnson’s Landscape And Washing Services is an all-around landscape and property cleaning/maintenance service that has been popular in Henderson, NV since 1995. As the name implies, the company offers a wide variety of services, including lawn mowing, landscape design, and pressure washing. They can do almost anything that keeps their customers’ homes and landscapes looking picture-perfect.

Though Johnson’s Landscape And Washing Services will continue to thrive, the company does not make much of its revenue through pressure washing services. It is primarily seen as an add-on feature that can come with their other landscaping services. Customers who prefer to work with a company that specializes in pressure washing will find more value with Canyon Pressure Washing.

Competitive Advantage

Canyon Pressure Washing will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Canyon Pressure Washing will offer the unique value proposition to its clientele:

• Client-focused pressure washing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• High-quality services that are provided at a fair and moderate price point.

Promotions Strategy

The promotions strategy for Canyon Pressure Washing is as follows:

Canyon Pressure Washing understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO

Canyon Pressure Washing will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Canyon Pressure Washing will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Special Offers

Offers and incentives are an excellent approach to bringing in new customers. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.

Canyon Pressure Washing’s pricing will be moderate so customer’s feel they are receiving great value when utilizing our services. The pricing for our services will be determined by the scope of the project and the size of the property. Pricing will remain competitive with similar businesses in the area.

Operations Plan

The following will be the operations plan for Canyon Pressure Washing.

Operation Functions:

• Jacob Grant will be the Owner of Canyon Pressure Washing. In addition to providing pressure washing services to local residents, he will also manage the general operations and executive aspects of the business.
• Jacob is joined by a full-time administrative assistant, Tasha Kostas. Tasha will manage the basic marketing functions, schedule appointments with customers, and provide customer service.
• As the company’s client base grows, Jacob will hire several employees to help provide pressure washing services.

Milestones:

Canyon Pressure Washing will have the following milestones complete in the next six months.

• 06/2023 Finalize lease agreement
• 07/2023 Design and build out Canyon Pressure Washing
• 08/2023 Purchase vehicle and equipment
• 09/2023 Kickoff of promotional campaign
• 10/2023 Launch Canyon Pressure Washing
• 11/2023 Reach break-even

Financial Plan

Key revenue & costs.

Canyon Pressure Washing’s revenue will primarily come from providing pressure washing services to our customers. Pricing will be determined by the services required and the scope of the project.

The main cost drivers for Canyon Pressure Washing will include labor expenses, marketing, vehicle maintenance, and the lease for the commercial space.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 3: 125
• Year 4: 175
• Year 5: 250
• Annual lease costs: $20,000
• Average annual vehicle maintenance costs: $5000

Financial Projections

Income statement, balance sheet, cash flow statement, pressure washing business plan faqs, what is a pressure washing business plan.

A pressure washing business plan is a plan to start and/or grow your pressure washing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pressure Washing business plan using our Pressure Washing Business Plan Template here .

What are the Main Types of Pressure Washing Businesses?

There are a number of different kinds of pressure washing businesses , some examples include: Residential pressure washing, Commercial pressure washing, Pool cleaning, and Vehicle pressure washing.

How Do You Get Funding for Your Pressure Washing Business Plan?

Pressure Washing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pressure Washing Business?

Starting a pressure washing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pressure Washing Business Plan - The first step in starting a business is to create a detailed pressure washing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pressure washing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pressure washing business is in compliance with local laws.

3. Register Your Pressure Washing Business - Once you have chosen a legal structure, the next step is to register your pressure washing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pressure washing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pressure Washing Equipment & Supplies - In order to start your pressure washing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pressure washing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful pressure washing business:

• How to Start a Pressure Washing Business

How To Write a Winning Pressure Washing Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for pressure washing businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every pressure washing business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Pressure Washing Business Plan?

A pressure washing business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Pressure Washing Business Plan?

A pressure washing business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Pressure Washing Business Plan

The following are the key components of a successful pressure washing business plan:

Executive Summary

The executive summary of a pressure washing business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your pressure washing company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your pressure washing business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your pressure washing firm, mention this.

You will also include information about your chosen pressure washing business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a pressure washing business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the pressure washing industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a pressure washing business’ customers may include:

• Commercial businesses (e.g., restaurants, office buildings, retail stores)
• Industrial clients (e.g., factories, warehouses)

You will also want to identify your ideal customer and provide a detailed description of them. Include information about why they would need your pressure washing services and how you plan to reach them.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or pressure washing services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your pressure washing business via word-of-mouth.

Operations Plan

This part of your pressure washing business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a pressure washing business include reaching $X in sales. Other examples include adding new services, expanding to a new location, and hiring new employees.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific pressure washing industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Pressure Washing Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Pressure Washing Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup pressure washing business.

Sample Cash Flow Statement for a Startup Pressure Washing Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your pressure washing company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

If you are seeking funding, a well-written business plan will also give you the best chance of getting the money you need to get started.  

Finish Your Pressure Washing Business Plan in 1 Day!

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Pressure Washing Business Plan Sample

Published May.25, 2018

Updated Apr.23, 2024

By: Cynthia Turner

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Table of Content

Pressure washing business plan for starting your own business

Do you want to start your own pressure washing business? Starting a pressure washing business is very easy and requires minimal investment in business plan but to carry on this work successfully, you must have excellent business and marketing skills as well as a dedicated team of professional pressure washers having experience or certification in pressure washing. You must also have to acquire permits and licenses from the state so as to start operating your business. Another important thing that you need to do before you move on to starting this business is preparation of a comprehensive business plan. If you are wondering how to write one then here we are providing you the professional business plan for a pressure washing business startup named ‘James Washing Services’.

Executive Summary

2.1 the business.

James Washing Services will be a pressure washing company which will provide all sorts of heavy duty washing services to its customers. The company will be based in Austin, US.

2.2 Management

James will manage the overall operations of the company while the other staff will comprise of sales executives, pressure machine operators, drivers, and assistants. Considering the extensive experience of James in this industry, he knows everything about how to start a pressure washing business .

2.3 Customers

Our target market is the residential community as well as the corporate sector based in Austin.

2.4 Business Target

Our business targets for next three years are as follows:

Company Summary

3.1 company owner.

James Washing Services will be owned by John James, a high school graduate who has spent more than 10 years in pressure washing industry.

3.2 Why the Business is being started

After completing high school, James decided to start working full time as he had never been interested in studies. He provided unparalleled pressure washing services in different reputable firms in the United States and helped them grow. Due to the appreciation and motivation from friends and clients, James finally decided to take the big step of starting his own pressure washing firm.

3.3 How the Business will be started

The business will be located midway between the residential and commercial zone of Austin. The facility comprises of Electrical grounds for the wash gun and washing system, high-pressure dead-man type water wash gun, stainless steel water storage tank, centrifugal water pump, insulator washers, 2 vacuum stations, 1 high-pressure wand self-service bay and a fifty foot fully automatic tunnel. The costs needed start pressure washing business are summarized in the chart below:

The detailed start-up requirements are given below:

Services for customers

Before you open a pressure washing business , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services. James Washing Services will offer both in-station and out-station services to its customers. Our main services include:

• Parking lot & driveway washing
• Drain, duct & gutter cleaning
• Window washing & chimney sweep services
• Swimming pool cleaning & maintenance
• Other industrial cleaning services

Marketing Analysis of pressure washing business

The most important component of an effective pressure washing business plan is its accurate marketing analysis that’s why it is advisable to seek the help of marketing experts. If you are starting this venture on small scale, you can take help from this pressure washing business plan sample and carry out a marketing analysis yourself. For the marketing analysis before starting his venture, James acquired the services of marketing experts who helped him in organizing his pressure washing business ideas .

Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before starting a pressure washing business plan development.

5.1 Market Trends

The pressure washing industry is a large industry which generates an annual revenue of $9 billion in the United States. The interesting fact about this industry is that no company has a leading market share in it and there are hundreds of thousands of small to medium scale businesses in the industry. According to recent statistics, there are more than 135,000 licensed pressure washing business in the United States which are responsible for employing more than 187,000 people and the industry is growing at an estimated rate of 0.5 percent.

5.2 Marketing Segmentation

We are strategically located midway between the residential and commercial zones of Austin so that we may easily target the residential community as well as the corporate and industrial sector. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Corporate Sector:

This target group comprises of the factories, industries, and product manufacturers. These industries frequently need pressure washing services for cleaning and maintaining heavy industrial machines as well as industrial discharge outlets.

5.2.2 Institutions & Organizations:

Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations. This group seldom needs pressure washing services, such as occasional cleaning of parking and driveways, so it has a little contribution to our sales and revenue.

5.2.3 Residential Community:

This will be our biggest target group as well as the biggest generator of our revenue. This target group will need our services for cleaning and maintaining their swimming pools, drains, gutters etc. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

• To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
• To balance the initial cost of the startup with earned profits by the end of the first year
• To open another facility in downtown location by the end of fifth year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the strategy for any business. After considering the market demands, we have priced all our products in the similar ranges as of our competitors.

Like marketing analysis, sales strategy is also a key success determining factor so make sure to plan it before you start your own pressure washing business .

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6.1 Competitive Analysis

As mentioned earlier, there are more than 135,000 pressure washing business in the United States. To survive and excel in this environment, our biggest competitive advantage will be our exceptional and high-quality services. We will ensure that our workers do not damage the valuable properties of our clients and provide a timely service. The leadership and industry experience of James is itself a huge competitive advantage since he is already a famous figure in the industry.

6.2 Sales Strategy

For encouraging the sales during the initial months of our launch, we will offer a 10% discount on our services for the first three months. We will also give out cold calls and advertise our business in relevant newspapers, TV stations, and social media.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Personel plan shows information about the staff of a company along with their salaries and you should plan it before you think about how to start a small pressure washing business .

7.1 Company Staff

James will act as the General Manager of the company and will initially hire following people:

• 1 Accountant to maintain financial and other records
• 2 Sales Executives responsible to market and discover new ventures
• 5 Pressure Machine Operators to operate the power machines
• 4 Drivers to transport the mobile machines on-site
• 4 Cleaners/Assistants to assist with cleaning operations

7.2 Average Salary of Employees

Financial plan.

Before starting pressure washing business , you must seek the help of financial experts for crafting a detailed financial plan for your startup. The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before you start a pressure washing business . The financial plan covers the costs incurred on inventory, rent, equipment, personnel and it also covers how you will balance the costs with revenue and earn profit from it.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Pressure Washing Business Plan Template in pdf

OGS capital professional writers specialized also in themes such as roofing business plan , computer repair business plan , commercial window cleaning business plan , carpet cleaning business plan template , business plan for a house scrubbing , laundromat business model and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Small Business Trends

How to start a pressure washing business: your step-by-step guide.

Are you curious about learning how to start a pressure washing business? The pressure-washing industry was worth $1.2 billion in 2023 . 

Pressure washing services are popular because they’re effective and eco-friendly. They also allow you to target niche markets, including eavestroughs, fence and deck cleaning, and window and driveway pressure washing.

There’s plenty of money to be made in this industry. According to Forbes Advisor , if you do two jobs a day at $250 each, you’ll make $130,000 a year. Interested in starting a pressure washing business? Use the following information to get your new business up and running.

How to Start a Pressure Washing Business: 14 Simple Steps

If you’re ready to learn how to start a business in the competitive field of pressure washing, read on for a guide.

1. Learn the Required Skills for Pressure Washing

You need the right skills to create a successful pressure wash business to get more customers.  

Learning how to use the equipment properly is the first step in making good money on any pressure washing job. The Power Wash Academy has some courses to help you understand the best way to use pressure washers. 

If you’re going to take some training, you should be sure the classes comply with Department of Transportation regulations as they apply to mobile contractors. Formal training is excellent for a pressure washing business starting out.

Training needs to include knowledge of the cleaning solutions used and how to handle and use them properly. To run a power wash business, you’ll also need training on Fall Protection according to OSHA 1910 General Industry Standard .

2. Create Pressure Washing Business Plan

Creating a comprehensive business plan is essential for a pressure washing company, serving as a roadmap to guide operations and growth. Here are the parts of a business plan to include:

• Executive Summary : This section provides a concise overview of your business, including your mission statement, foundational goals, and a summary of what follows in the rest of the business plan.
• Company Description : Offer a detailed description of your pressure washing business. Include information about the business structure, location, and the specific services you will offer.
• Market Analysis : Analyze your target market, identify your potential customers, and understand the competition. Detail how your business fits into the existing market and how you plan to differentiate yourself.
• Marketing and Sales Strategy : Outline how you intend to attract and retain customers. Include strategies for pricing, promotions, advertising, and sales. Discuss both online and offline marketing tactics.
• Residential services: homes, driveways, patios, and decks.
• Commercial services: building exteriors, parking lots, and public pathways.
• Specialized services: graffiti removal, industrial equipment cleaning, and more.
• Operational Plan : Describe the day-to-day operations of your business, including the equipment and human resources required. Explain the operational workflow and any suppliers or partners.
• Management and Organization : Detail your business’s organizational structure, including key roles and responsibilities of the management team.
• Financial Plan : Provide financial projections and needs. Include startup costs, projected income, and expenses, and break-even analysis.

This structured approach will help define your business goals and the strategies for achieving them, providing a clear path for the success of your pressure washing company.

3. Learn More About Your Target Market

A successful business structure depends on defining your target demographic. Pinning down specific geographic areas with high demand helps. Don’t shy away from technology if you’re putting together the information to make a decision. For example, Semrush has a Market Explorer to help you analyze and benchmark against competitors and local businesses.

4. Price Your Pressure Washing Services

There are several different pricing models successful pressure washing companies favor. HubSpot provides a comprehensive list of strategies and pricing models to get this right. They include:

Competition-based pricing focuses on the going or existing market rates for any service or product. If you’re going to try this one, make sure that you understand it doesn’t take into account consumer demand or the costs involved with the product.

Dynamic pricing strategies , such as surge or demand pricing, are flexible choices that can be adjusted by analyzing customer and market demand for your cleaning business.

5. Set Up Your Pressure Washing Business

You need to set up a business bank account, which means you’ll need a federal EIN number . These offer limited personal liability protection. Get an employer identification number from the Internal Revenue Service.

This is also the time to decide on the business structure, such as whether you’ll be a sole proprietorship or partnership or a limited liability company. Sole proprietorships are the most straightforward choice and require the least paperwork.

Tracking business finances and expenses is crucial for cash flow in all pressure-washing businesses. Your pressure washing service should consider using a business credit card to buy supplies. Prompt payments add to a company’s credit history. It is also important to separate personal and business expenses for accounting and tax filing. Personal assets should not be mixed in with business accounts for legal and tax purposes.

6. Get Licenses and Permits

You might need a business license and business insurance. Consider liability insurance to protect your personal assets. Each state has different requirements. A permit to work with chemicals could be required.

If you have a mobile operation, you must contact your local Chamber of Commerce to see if you need individual municipal licenses. Other local businesses might help suggest the appropriate business structure.

7. Buy the Necessary Pressure Washing Equipment

Of course, a big chunk of your business expenses will be pressure washing equipment . Checking off a few boxes starts with deciding whether to buy gas or an electric pressure washer. Aim for low start-up costs but quality purchases.

• The fuel cost is included if you buy gas-powered machines. You’ll need a generator or use clients’ energy if you go electric with residential pressure washers.
• The kind you buy depends on the jobs. A commercial property requires a pressure washer that uses hot water, while a standard washer doesn’t. 

Here is a list of all the necessary equipment.

8. Invest in Quality Cleaning Solutions

Small businesses need the right cleaning solutions. Pick eco-friendly detergents. Pick ones that don’t leave a film behind, like soaps. Look at the surfactants in detergents.

9. Hire Employees

Power washing equipment aside, you’ll need to hire workers. King of Pressure Wash.com suggests culture over qualifications. Teaching technical skills is easier than the right attitude and work ethic.

Potential clients respond to employees with soft skills.

10. Market Your Pressure Washing Business

Effective marketing strategies help. Your marketing materials can be social media-focused. Make sure your business name and logo are used consistently in the same way for online advertising. That includes fonts and colors on social media accounts.  

Market research will tell you if business cards, flyers, and other print media will attract customers.

11. Look for Partners in your Community

Partnering with local business owners provides word-of-mouth advertising. For example, you might connect with a local cleaning franchise to recommend each other’s services to current clients. You can also host events like webinars to get customer feedback.

12. Make Sure Your Business Complies with OSHA Regulations

There are regulations for your pressure washer business. Like using water pressure above 2000 PSI requires a full face shield.

13. Scale Your Successful Pressure Washing Business

Digital marketing can help you expand your business. Make sure you have a good website that uses search engine optimization (SEO).  Google and Facebook ads can help you get more clients.

14. Explore Diversification of Services

A pressure wash business can offer additional services like kitchen exhaust cleaning and graffiti removal. You can even purchase some pest control equipment and offer multiple home services.

How Profitable is a Pressure Washing Business?

Forbes reports that you can make $130,000 USD a year if you work 260 days and do two jobs on each day as your own boss. A pressure washing business can be highly profitable with low startup costs and high demand in residential and commercial markets. Profits can increase with niche services and efficient operations depending on location and scale.

How Does My Pressure Washing Company Get Clients?

An optimized website that offers incentives like free services or a custom quote can help you gain clients. To attract clients to your pressure washing business, leverage online marketing, create a strong social media presence, and invest in local SEO to appear in local search results. Additionally, distribute flyers, offer promotions, and request referrals from satisfied customers to increase visibility and credibility.

Pressure Washing Vs. Power Washing Business: What’s the Difference?

The primary difference between pressure washing and power washing is the temperature of the water. Pressure washing uses normal-temperature water at high velocity, whereas power washing uses hot water to remove stubborn stains and mildew more effectively. Both serve similar markets but may differ in equipment cost and usage.

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How to start a pressure washing business in 15 steps

If you’re here, you’ve likely asked yourself some essential entrepreneurial questions , and you’re ready to be your own boss and start a pressure washing business. Great choice!

A power washing or pressure washing business can be a lucrative way to earn a full-time or side-hustle income as a business owner. The startup costs are relatively low, but the profit margins are high.

Now, you just need to know how to begin. Don’t worry—we’ve got you covered. In this guide, we’ll break down all the steps you need to know to start your own successful pressure washing business.

But first, let’s tackle one very important question you might have on your mind:

Can I start a pressure washing business with no experience?

It depends on what you mean by “no experience.” If you have never owned your own business before, but are adept with a pressure washer, then go for it. You can learn what you need to know to open and grow your business and put those pressure washing skills to work.

However, if you have no experience with pressure washing, you’ll want to gain some. This doesn’t mean you have to go to work for another pressure washing company—unless you want to. Learning to pressure wash can be as simple as watching some YouTube videos , renting a high-quality pressure washer, and practicing on your own home or the homes of friends and family. If you have commercial or industrial connections, see if you can practice on their facilities as well.  

Once you have a good handle on how to pressure wash and you’ve familiarized yourself with the steps in this guide, you’ll be well on your way to starting your own pressure washing business.

Now, let’s work our way through the nitty-gritty business-building details one step at a time.

1) Write your pressure washing business plan

Your written business plan is an essential starting point for your entrepreneurial journey. It can evolve as you grow your business, but it is important to have upfront for two main reasons:

• It helps you secure funding from banks and investors
• It helps you clarify your vision and keeps you on track as you continue to build your business

A strong business plan has several key components:

• Executive Summary: What is the purpose of the business? Why are you starting it, and why now? What is your mission statement? How will you define success for this business?
• Overview: Provide information about the background, legal structure, and other key attributes of your business.
• Industry Analysis: Outline the findings from your market research. What is the size of the pressure washing industry in your area? What is the level of opportunity?
• Competitive Analysis: Who are your competitors? What are their strengths and weaknesses, and how will you differentiate yourself?
• Marketing Strategy: What is your marketing strategy? How will you reach potential customers?
• Management: Who are you as a pressure washing business owner? Why are you the one to start and run this business? What unique skills do you bring?
• Operations Plan: How do you plan to manage the day-to-day operations of the business? Will you hire staff? How will you run your job sites?
• Financials: How will this business make money, and what upfront investment will be needed to start the business? Outline your estimated revenues, expenses, and profits for each of your first 5 years.

2) Business structure

The 4 main types of business ownership for small business owners are sole proprietorship, partnership, corporation, and limited liability company (LLC). There are different ways to structure your business under each of those main types.

If you plan to operate as your only employee, you might want to start with a sole proprietorship and switch to a different structure down the line. However, if you plan to hire an employee right away, you will want to choose one of the other business structures.

To find the best fit for your pressure washing business, consider each structure in relation to your business goals. Determine if you want your personal assets at risk in your business or if you want to keep personal assets and business assets entirely separate. Factor in the different rules, regulations, liability, and types of taxation for each structural option as well.

3) Choose your niche

You can differentiate yourself in your industry by choosing a niche. Determine the right niche for you by consulting the market analysis in your business plan. Some niche pressure washing business ideas are:

• Government agencies
• Commercial property
• Heavy-duty power washing
• Odd object work like boats

Suppose you see large gaps in the market that you can fill with one specific service—great! However, don’t force it. You can niche down now or later. You can also differentiate yourself in the market in other ways, as we will discuss below.

4) Define your target demographic

Who does your business serve? As a new business owner, it might behoove you to serve a wide range of clients. However, you can still refine your ideal client to help you tailor your services menu, discover your unique value proposition, and help develop your marketing plan.

Here are some questions to help you determine your target client:

• Are they homeowners?
• Do they own a business or commercial facility?
• What is their annual income?
• Where do they live?
• Where do they spend their time online?
• What do they do for a living?
• What does my market research tell me about my target client?
• Is there a gap in service my business can fill?

Questions like these help you see more clearly where you can be of service as a pressure washer. Also, remember to pay attention to the types of clients your business starts to attract once it’s open. If you like those sorts of clients, how can you attract more of that same type of potential customer with your marketing

5) Determine your unique value proposition

Your unique value proposition (UVP) sets you apart from your competitors. It can be a service or how you offer that service. To uncover your UVP, ask yourself some questions:

• What do I do better than anyone else in my industry?
• What do pressure washing customers need that they can’t find from any of my competitors?
• Why would a customer want to work with me over any other pressure washing company?

Brainstorm a list of potential UVPs and narrow it down as you continue to reflect on your brand and research. Once you have your UVP, use it in all your marketing. Repetition will cause it to stick in the minds of your potential customers. The ones who want your UVP will know to come straight to you.

6) Choose your business name

Your business name will be on all your marketing materials. It should:

• Be clear and simple
• Be easy to remember and pronounce
• Be relevant to the type of business you are
• Have the matching domain and social media handles available

If you need help coming up with the right business name, try a business name generator to jumpstart your imagination.

7) Select your services

You can offer a range of services to various clients, or you can keep it simple by focusing on 1 to 2 types of pressure washing. Some pressure washing companies only perform various pressure washing services, and some add power washing services into the mix.

What is the difference between power washing and pressure washing?

• Pressure washing cleans surfaces with a high-powered stream of water.
• Power washing adds hot water and sometimes additional chemicals to that process. This allows the power washer to clean different surfaces than a pressure washer.

Here are some services ideas to get you started:

• Car or truck pressure washing
• Industrial pressure washing
• Agricultural power washing
• Residential pressure washing
• Commercial pressure washing
• Government facility pressure washing
• Equipment power washing
• Detailed pressure washing (gutters, tree roots, sewer lines, etc.)

How much can I charge for pressure washing services?

Pricing tends to vary by contract length, property type, and difficulty of service. You will also be able to charge differently based on the type of job it is. For example, many residential pressure washing jobs can be charged by the square foot. In contrast, government agencies may want to settle on a flat, recurring contract rate.

Expect to charge around $100 for vehicle pressure washing, $500+ for residential exterior pressure washing, and at least $0.20 per square foot for agricultural or industrial exterior cleaning services.

8) Choose your location

You may choose to run your pressure washing business out of your home. This is a great option for startups, especially when you are the only employee. Once you expand, however, you will at least need a facility in which to store your vehicles and equipment.

Even if you don’t intend to lease or rent a location to start, look into storage or warehouse facilities in your area. Keep a log of options so that it is easy to secure a space when the time comes.

9) Buy your pressure washing equipment

The most important piece of equipment you need to select is your pressure washer. You can rent a pressure washer, but consider investing in your own pressure washer if you are serious about starting your own business.

When researching the right pressure washer for you, consider the following:

• A new piece of equipment is likely to last you longer than a used pressure washer
• You will pressure wash more effectively with a pressure washer that gives you a force of at least 3000 psi. You can reduce the pressure for more delicate surfaces by using a larger spray tip, but you will not be able to provide heavy-duty pressure washing without at least 3000 psi
• You will need a variety of tips. These include: 0° angled tip, 15° angled tip, 25° angled tip, 40° angled tip, and chemical tip
• Both high-pressure and low-pressure hoses will be required for a pressure washer or power washer. You will also want to look into hoses of at least 50 feet
• If you want to offer power washing services in addition to pressure washing, choose hoses that can withstand hot water and chemicals

Aside from your pressure washer, you will need some other pieces of equipment to start your business:

• Truck or van
• Proper cleaning chemicals
• Hot water units
• PPE and protective uniforms
• Surface cleaners
• Sewer jetters (if you plan to offer sewer-cleaning services)
• Water inlets
• Telescoping extension wands (if you intend to pressure wash high or hard to reach surfaces)
• Reels to store your hoses
• Various chemicals and soaps pertinent to the services you offer

You may also need the following technical equipment to operate your day-to-day business affairs:

• Computer, printer, business phone
• Accounting software
• Client management software
• Time tracking software (if you plan to hire employees)

10) Get your finances in order

You can expect some startup costs associated with a pressure washing business. Some of these business expenses include:

• Business vehicle (if you don’t already have one)
• Marketing and advertising
• Employees (if you plan to hire)
• Location (if you need one)

These costs can range from $5,000 to upwards of $50,000, depending on your needs. To finance your business, you can consider the following options.

• Bank business loans
• Investors or personal lenders
• Friends and family
• Your personal savings

You may need to leverage multiple forms of financing to get your new business started. Remember that you will need a strong business plan if you seek investors or a bank loan.

11) Insurance

You will need multiple small business insurance policies to ensure that your power washing business is fully covered . Some of the necessary policies for power washing businesses include:

• General Liability Insurance : This insurance is meant to cover you if someone makes a claim against you for injury or property damage
• Workers’ Compensation Insurance : Essential when you have employees. Workers’ comp ensures that you are protected if an employee sustains illness or injury while at work. Calculate your estimated workers’ comp premium here. Need workers’ comp now? Here’s why buying workers’ comp online is a great move.
• Business Property Insurance : This insurance covers you against property loss, theft, or damage in most cases
• Equipment Breakdown Coverage : This form of equipment insurance protects your business equipment in the case of mechanical or electrical breakdowns
• Business Interruption Insurance : Supplements lost income due to business shut-down for any reason
• C ommercial Auto Insurance : Commercial auto insurance protects your vehicle if it's used for work purposes. You need commercial auto insurance even if you use your vehicle for personal use as well.
• Business Owner’s Policy : Provides you with multiple insurance policies, including general liability , business property , and commercial auto insurance

Ready to tackle your pressure washing business insurance now? Huckleberry can help you get insured fast.

12) Take care of paperwork, permits, licenses, and accounts

You’ll need to handle a few administrative pieces before you’re ready to launch your power washing company.

Register your business name

You’ll have to register differently based on the business structure you selected. Check out your specific rules and regulations and get your business name registered.

Get your EIN

Your Employer Identification Number (EIN) acts as a Social Security Number for your business. It provides you with several benefits, so make sure you apply for your EIN as soon as you can.

Obtain all permits and licenses

• Business License: Your pathway to a business license depends on your state. Check your state’s regulations to see how to get your business license.
• Wastewater Discharge Permit: You will likely need to procure a wastewater discharge permit, though the exact regulation varies by state. You can determine your need for a water discharge permit through the Small Business Association (SBA)
• Other necessary permits: Your state or city may require additional licenses and permits. Check your state and local government websites for more information about permits and licenses for pressure washing companies.

Open a business bank account and business credit card

Keep your personal and professional finances separate by opening a business bank account and credit card. A credit card can also open up additional startup capital for you.

Get a business phone and phone number

You may be able to use your personal phone number initially, but as more and more client calls come pouring in, you'll appreciate the separation between personal and business calls.

13) Prepare for employees

Even if you don’t want to hire any employees now , you will likely need to as you take on more new customers and your business grows beyond what you can handle as a sole proprietor. When it does come time to hire employees, you can download and print off W-4 , W-9 , and other necessary employee hire forms entirely online.

14) Create your marketing plan

A great marketing strategy gets the word out about your business and drives new customers to you. You will likely need to use a combination of marketing channels to keep a steady stream of potential customers coming your way. Here are a few ideas to get you started.

• Your website: Your pressure washing website allows you to be competitive in today’s world. Without it, you lose credibility, and your target market may look elsewhere for their services. You can DIY your website, but a web developer, copywriter, and/or search engine optimization (SEO) specialist can all help you build and launch a powerful website that you will readily find via local search.
• Email marketing: Your website can help you grow your email list. As your email list grows, you can send out marketing emails to your subscribers. This is an effective way to develop a relationship with your target audience, educate them about how pressure washing can help them, and offer them specials on your services when appropriate.
• Direct marketing: Not all industries benefit from direct marketing, but cleaning professionals can. When you show up in someone’s actual mailbox—instead of just their email inbox—you prompt them to look at the current state of their property. They may realize that they do indeed need your services and will call you. Even if they don’t reach out right when they receive your direct mail, they may remember you when it does come time to have their property professionally pressure washed.
• Social Media Marketing (SMM): Social media helps you develop your network and build name-brand recognition. Not only can you gain clients this way, but you can also make powerful industry connections that may help you to grow your business over time. When you begin to leverage SMM in your business, start with one platform. You can always expand as you gain proficiency and speed with your first social media marketing channel.

Here are some common and popular social media platforms you can use in your business:

Your market research and target market should inform the platform you choose for SMM. Where does your ideal client spend most of their time online?

• Google My Business : This is a free and simple way to get found on Google as a local business. Register your business name and create a profile. It’s that simple. Google My Business helps your business with local SEO—very important for a new pressure washing business looking to gain a foothold in their community.
• Word-of-mouth and referrals: The good work you do will get noticed, and clients are likely to refer you to other clients. You can incentivize this process by offering a referral program. Provide a perk to both the referrer and the referee if the referee signs a contract with you. You can even highlight your referral program in your company brochure to hand out to clients with your business card once you complete a job or contract with them.

15) Additional resources

You did it! You’re now equipped with what you need to know to take the next step toward starting your pressure washing business. Congratulations.

(However, you took in a lot of info just now—make sure you stop and take a breath .)

As you continue on your way, you’ll want to stay educated, inspired, and energized. Here are some resources to help you as you become a new business owner.

• Pressure Washing Resource Association (PWRA): A resource for community, guidance, and industry news
• United Association of Mobile Contract Cleaners (UAMCC): A broader organization that supports mobile cleaning industry professionals
• Pressure Washers of North America (PWNA): A community of industry experts

Get your pressure washing business insurance fast with Huckleberry

At Huckleberry , we make it easy to get the small business insurance policies you need to start your pressure washing business. With us, you can grab a quick workers’ comp estimate and can even get insured online faster than you can spray down one square foot of driveway. (Okay, maybe two square feet.)

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How to Start a Pressure Washing Business

Starting a pressure washing business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful pressure washing business.

Importantly, a critical step in starting a pressure washing business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

Follow these 14 steps to start a pressure washing business:

• Choose the Name for Your Pressure Washing Business
• Develop Your Pressure Washing Business Plan
• Choose the Legal Structure for Your Pressure Washing Business
• Secure Startup Funding for Your Pressure Washing Business (If Needed)
• Secure a Lease for Your Location
• Register Your Pressure Washing Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Pressure Washing Business
• Buy or Lease the Right Pressure Washing Business Equipment
• Develop Your Pressure Washing Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Pressure Washing Business
• Open for Business

1. Choose the Name for Your Pressure Washing Business

The first step to starting a pressure washing business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your pressure washing business:

• Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing. Come up with a name that reflects the desired brand and/or focus of your pressure washing business.

2. Develop Your Pressure Washing Business Plan

One of the most important steps in starting a pressure washing business is to develop your pressure washing business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your pressure washing business.
• Company Overview – this section tells the reader about the history of your pressure washing business and what type of pressure washing business you operate. For example, are you a mobile pressure washing business, a commercial pressure washing business, or a residential pressure washing business.
• Industry Analysis – here you will document key information about the pressure washing business industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your pressure washing business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your pressure washing business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

3. Choose the Legal Structure for Your Pressure Washing Business

Next you need to choose a legal structure for your pressure washing business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the pressure washing business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a pressure washing business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A Limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a pressure washing business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a pressure washing business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your pressure washing business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Pressure Washing Business (If Needed)

In developing your pressure washing business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a pressure washing business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a pressure washing business that they believe has high potential for growth.

5. Secure a Lease for Your Location

When looking for a location for your pressure washing company, you’ll want to find an area that is highly trafficked and visible. The best locations are those with a lot of foot traffic, as this will help you to drum up business. You’ll also want to make sure that the location you choose has ample parking, as you’ll need to be able to park your truck and trailer. 

A secure location is key to ensure that your vehicles and equipment are safe from theft and damage.  The size of the location that you choose will depend on how big of a truck and trailer that you have. 

6. Register Your Pressure Washing Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your pressure washing business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your pressure washing business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The licenses and permits necessary to start a pressure washing business may vary from state to state. However, in general, you will likely need a business license, as well as a license to operate a pressure washing business. You may also need a permit to operate a power washer. To find out what licenses and permits are required in your city or state, contact your local licensing agency or chamber of commerce.

10. Get Business Insurance for Your Pressure Washing Business

Below are the main types of insurance to consider for your business:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Pressure Washing Business Equipment

To start a pressure washing business, you’ll need to purchase pressure washing equipment. You can find pressure washers in a variety of price ranges, so be sure to do your research and find the one that’s right for you. In some cases, you may be able to rent a pressure washer from your local equipment supply company. This is an option if you don’t want to make a long-term commitment by buying one.

Other equipment that you will need are supplies and accessories such as soap/cleaners, extension cords, water hose connectors and safety gear.

12. Develop Your Pressure Washing Business Marketing Materials

Marketing materials will be required to attract and retain customers to your own pressure washing business.

The key marketing materials you will need are as follows:

• Logo: Spend some time developing a good logo for your pressure washing business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website: Likewise, a professional pressure washing business website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts: establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your pressure washing business.

Finish Your Business Plan Today!

13. purchase and setup the software needed to run your pressure washing business.

There are a few software programs that you will need in order to run a pressure or power washing business. The first is a customer management system, which will help you keep track of your customers’ contact information, as well as their orders and payments. You will also need a financial management system, which will help you keep track of your expenses and profits. Finally, you will need a marketing automation system, which will help you automate your marketing tasks, such as email marketing and social media marketing.

14. Open for Business

You are now ready to open your pressure washing business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.  

Additional Resources

Pressure Washing Mavericks

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Pressure Washing Business FAQs

Is it hard to start a pressure washing business.

It is a relatively easy business to start, but this will vary depending on your skills, experience, and resources. However, if you follow the steps above, you should be able to start your pressure washing business without too much difficulty.

How can I start a pressure washing business with no experience?

Here are a few ways to start a pressure washing business with no experience. 

• Start by researching the industry. There are many online resources that can provide you with information on how to start a pressure washing business.
• Join an industry association. This will give you access to valuable resources and networking opportunities.
• Attend trade shows and other events in the industry. This will help you learn about the latest trends and technologies in the pressure washing industry.
• Contact local businesses and ask if they would be interested in having their property pressure washed. This is a great way to get started in the business and build your client base.
• Take advantage of government incentives to start a small business, such as the SBA 504 loan program. These loans provide financing at lower interest rates and can be used to purchase pressure washing equipment and supplies for your business.

Is a pressure washing business a good idea and/or a good investment?

A pressure washing business can be a great idea if you have the right skills and are able to market yourself effectively. 

Here are just a few of the benefits of starting a pressure washing business:

• It's relatively simple to start up.
• You can usually start up for relatively little money.
• You can set your own hours and work when you want.
• There is a high demand for pressure washing services.

What type of pressure washing business is most profitable?

The most profitable type of pressure washing business is one that offers services to businesses rather than residential customers. This is because businesses are typically more willing to pay for high-quality services, and they have more regular cleaning needs. Residential customers may only need their driveway or deck cleaned once a year, while businesses may need their parking lot or building facade washed every week.

How much does it cost to start a pressure washing business?

The cost of starting a pressure washing business varies depending on the size and type of business you want to start. Most of this initial investment is for equipment and supplies.

What are the ongoing expenses for a pressure washing business?

There are a few ongoing expenses that are associated with starting and running a pressure washing business. One of the main expenses is the cost of marketing and advertising your business. You'll also need to invest in equipment and supplies, such as pressure washers, detergents, and hoses. Finally, you'll need to factor in the cost of liability insurance and any other licenses or permits that may be required for your area.

How does a pressure washing business make money?

A pressure washing business makes money by charging customers for its services. It typically charges by the hour, and the price varies depending on the size of the area that needs to be cleaned. A pressure washing business can also make money by selling detergents, sealants, and other products to its customers.

Is owning a pressure washing business profitable?

There is no one-size-fits-all answer to this question, as the profitability of a pressure washing business will vary depending on a number of factors, such as the size and location of the business, the type of services offered, and the pricing strategy employed. However, there is certainly potential for profit in the pressure washing industry, and with a little research and planning, you can set up a successful business that provides quality services to your customers.

Why do pressure washing businesses fail?

Fluctuating income, the high cost of equipment and lack of knowledge are the top three reasons pressure washing businesses fail. To increase your chances of success, start by choosing a niche market to focus on, investing in quality equipment and educating yourself on the best techniques to run your pressure washing business.

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How to Start a Pressure Washing Business & Make $150K/Month

March 18, 2024

Do you want to go where you’ve never gone?

You’ll have to change what you’ve always done.

We’ll show you how to start a pressure washing business. Becoming a pressure washer changed Joshua Brown’s life, and it can do the same for you.

Josh started Brown’s Pressure Washing with just $5K and grew it to $1M in revenue annually in just four years. You’ll be amazed how he progressed from a life of poverty to becoming a preacher, then realizing:

I’m tired of creating someone else’s kingdom.

What Is Pressure Washing?

Case study: brown’s pressure washing, learn about the pressure washing industry, watch the free masterclass, step 1. establish a business structure, step 2. buy your pressure washing setup, step 3. set prices for pressure washing services, step 4. open a business bank account, step 5. establish marketing channels, pressure washing faqs, it’s your turn to start a successful pressure washing business.

Pressure washing is using high-pressure water to remove grease, dirt, and other grime from surfaces like roofs, walls, patios, and driveways to help make a property look more pristine.

Joshua Googled “top 5 businesses to start with $5,000,” and that’s how he started Brown’s Pressure Washing . We’ll show you how to start a pressure washing business that grows from $5K invested to $225K, $445K, $780K, and then nearly $1M in revenue in its first four years.

Today, Brown’s Pressure Washing makes $2M in annual revenue.

It wasn’t without struggle. Josh made a ton of mistakes. He’d run out of gas and chemicals and didn’t know what an O-ring was. Find out how Josh grew Brown’s Pressure Washing below.

If you want to know how to start a pressure washing business, you’ll have to understand the industry. We’ll answer some common questions about pressure washing businesses that people commonly ask.

How much does it cost to start a pressure washing business?

You can start a successful pressure washing business for between $220 and $48K depending on whether you have a vehicle and pressure washing equipment. Most people can start a pressure washing company for less than $5K, but Joshua explained:

Your equipment will determine how much you can make. … Start with the best equipment you can afford and build from there.

Before starting your own pressure washing business, you’ll need to cover the following costs:

• Limited liability company formation: $50 to $900
• Pressure washing business license: $0 to $1,000
• Pressure washer: $100-$3K
• Nozzles and hoses: $20-$100
• Water tank: $100-$900
• Vehicle: $0 to $35K, depending on whether you own one already
• Auto insurance: $1,762 annually ( according to Insureon )
• Smartphone and plan: $0 to $1,800
• Business software: $0 to $500
• Marketing: $0 to $5K

All told, these costs range from $220 to $48K.

Joshua invested $5K to start his business. He bought a boat trailer for $300, a pressure washer for $3,500, and related equipment and expenses that accounted for the remainder of his relatively low startup costs.

How much does a pressure washer business make?

These businesses have an average annual revenue of $45,073 with an average profit margin of 8.44%. Some of the most successful pressure washing businesses make way more, though. Brown’s Pressure Washing makes $150K per month.

You can download the IBIS World pressure washing report for $925 to get detailed breakdowns of the industry revenue, businesses, profit margins, and expense reports.

Is a pressure washing business profitable?

Yes. A pressure washing business will normally have a net income ratio of between 5.6% and 8.4% of revenue, but Joshua told us his profit margins are typically between 20% and 30%.

A pressure washing business owner should expect revenue to be spent on the following expenses:

• Wages: 21 to 31% of revenue
• Purchases: 31-50% on equipment, vehicles, and other purchases
• Marketing: Expect to spend at least 1.5% to 3%, but many successful power washers spend 8-12%.
• Rent: Pressure washing rent expenses average 1 to 2% of revenue, but many people run their services from home offices. A home office can make the rent expense more of an on-paper cost than a monetary expense.
• Utilities: Normally, utilities are nominal—between one-third of a percent and 2.1% of revenue.
• Depreciation: Between 1% and 2% of revenue
• Other Costs: Between 17.8% and 22.8% of revenue
• Profit: The net income ratio is between 5.6% and 8.4%, but you can increase it dramatically by automating services.

What equipment do I need to start a pressure washing business?

At a minimum, you need the following pressure washer equipment:

• Pressure washer
• Water hoses
• Surface cleaner
• Telescoping wand
• Downstream injector
• Detergent tank

Additional equipment needed for pressure washing business operations may include:

• Water source (a water tank is best, but you can use a garden hose)
• Angled tips
• Hydrostatic line testers

Nozzles impact how a pressure washer operates. They are calibrated in degrees, and lower numbers create more powerful streams.

For example, a 65-degree nozzle works well for dousing concrete with detergent, while a lower angle might be better for commercial pressure washing services that need to get gum off the sidewalk in front of local businesses.

A surface cleaner is a tool that attaches to your pressure washer to clean large, flat surfaces like patios, driveways, and sidewalks.

Do I need a license to start a pressure washing business?

You may need a license when starting a pressure washing business depending on your location. Some states require a license, while others do not.

License requirements for pressure washing businesses include:

• Business license: You might need a state small business license and a sales tax license if you sell taxable services and products.
• Occupational license: Some states and local governments require a pressure washer license.
• Handyman’s license: You may need a handyman license to offer pressure washer and roof cleaning services.

Check with your local municipality to find out what bonds, contractor licenses, insurance, permits, and registrations are needed in your location for licensing.

Pro Tip: Be aware that opening an unlicensed company of any kind can result in fines or even criminal charges.

Learn How to Use a Pressure Washer

Before you start a pressure washing business, you should learn how to use all the necessary equipment. Home and business owners expect quality results.

If you know how to efficiently and effectively pressure wash several surface types, including stone, cement, wood, and shingles, you’ll make your pressure washing company stand out.

Some of the best pressure washing business resources are below:

• Hands-on Practice: Learn and get paid by another pressure washing business to develop skills.
• Environmental Protection Agency: Contact the EPA to learn about pressure washing regulations.
• United Association of Mobile Contract Cleaners: The UAMCC provides certifications, publications, online learning, and hands-on learning.
• YouTube Videos: The video-sharing platform offers numerous pressure washing tutorials.

What you’ll in get FREE in the next 39 minutes:

• Little-known secrets to successfully finance your business
• The basics you’ll need to quickly start earning
• The most profitable services to offer for unlimited clients
• Proven ways to maximize your marketing budget.

How to Start a Pressure Washing Business

• Establish a business structure
• Buy your pressure washing setup
• Set your rates
• Set up your banking
• Establish marketing channels

Starting a business requires forming a business structure for your pressure washing company. You’ll want to choose a business structure like a limited liability company (LLC), corporation, or sole proprietorship.

A sole proprietorship uses a “doing business as” (DBA) name and your social security number to operate under a different business name. This low-cost business structure leaves you personally liable for everything that occurs in your business, so legal experts don’t recommend it.

Meanwhile, an LLC or corporation will protect from personal liability.

To register your business, perform a name search on the Secretary of State’s website for the business name you want to use. Next, file the appropriate paperwork and pay the registration fee, which may be $200 to $700, to create the business entity.

You’ll need the right equipment to start a successful pressure washing business. Josh says when you’re just starting, you’ll need a:

• Pressure washing trailer
• Bumper tank
• Chemical tank

He says that though the equipment can cost around $15K, it can earn you $200K per year.

You could spend less on pressure washing equipment, but the money you save might slow your business growth. Washing with lower pressure means you can’t take as many customers. A lower-quality pressure washer might also break down more frequently.

You should also consider an equipment rig that can go in the back of a truck. Josh told us:

A pressure washing skid costs $22K but saves even more time, is safer than a trailer, and will make you look like the most professional pressure washer in town.

You’ll probably want equipment insurance to protect against loss due to theft, damage, or malfunction.

Pro Tip: Read our trailer setup guide to learn more about Brown’s Pressure Washing trailers.

Now that we’ve covered your initial startup costs, it’s time to move on to pricing.

Brown’s focus is on pressure washing homes and businesses. His best pressure washing contract is with Top Golf, at $60K annually.

Josh explained that his crew can clean four homes daily with a pressure washing trailer or skid and charge $300 for each job. His primary pressure washing services are:

• Concrete cleaning and sealing
• Gutter cleaning
• Window cleaning
• Commercial building cleaning

They use a unique technique called a softwash. Softwash systems differ from regular pressure washing services because they use less pressure, which makes them less likely to damage a customer’s property.

How to Charge for Pressure Washing

All price data in this section comes from HomeGuide .

There are essentially three ways to determine the price of a pressure washing job. You can charge by:

• Space: $0.35 to $0.77 per square foot
• Time: $50 to $160 per hour
• Service: $100 to $500 flat rate

Charging by Space

Charging by square footage is transparent and projects objectivity to your potential customers. Here is a breakdown of average prices for different pressure washing services:

• Driveway: $0.50 per square foot
• Patio or Deck: $0.55 per square foot
• Fencing: $0.45 per square foot
• Roofing: $0.70 per square foot
• Siding: $0.50 per square foot

Charging by Time

To charge by time, multiply the time you think a job will take by your hourly rate. Don’t forget to include the time to estimate, book, and travel to the job in your calculation.

Charging by Service

Many businesses offer set prices for certain kinds of services. This can make budgeting easier for both the business and the client.

For example, your business could charge a set fee of $100 to pressure wash a deck, $150 to pressure wash a driveway, and $250 to pressure wash the exterior of a house. You will need to decide which services to provide and how much to charge for each.

To decide on a final price, you will also need to consider the cost of providing your services. Since the most commonly requested pressure washing service is the driveway, we will use this as an example.

Breaking Down the Cost to Pressure Wash a Driveway

Assuming you’re a one-person operation, the primary costs associated with this work will be fuel and time. The average driveway will take one to two hours to pressure wash.

The fuel cost (for both your vehicle and pressure washer) will depend on the size of the driveway and the distance you need to drive from your business location. That said, you can calculate your costs by assuming you will use approximately two gallons per hour on the job (including travel time).

The cost of your time is much trickier to calculate. You want to make enough to offset your business expenses and compensate for wear and tear on your equipment.

For those reasons, this number will largely depend on the cost of your existing business expenses. If you’re just starting with essential equipment, you can estimate that the cost to you will be around $20 to $30 per hour, plus the cost of fuel.

So if you’re pressure washing a small driveway (one hour of labor) with a one-hour drive, it will cost your business about $65 (assuming fuel is $2.50 per gallon). If you have employees, you must add their hourly cost to this figure.

From there, consider your competition, determine how much you want to profit, and set your price. Want more in-depth information?

Learn more about estimating pressure washing jobs in our ultimate pricing guide .

A business bank account is critical for business operations. For protection under an LLC, you must keep your personal and business accounts separate. Plus, business bank accounts make paying your taxes easier because you don’t have to sort through every expense.

Business bank accounts will even make it easier to get approved for things like business credit cards and business loans .

Find out how to open a business bank account .

Josh explained how to market a pressure washing business. He discussed the following types of pressure washing advertising options:

• Business cards
• Door hangers

Google Advertising

• Professional-looking videos
• Television ads
• Hiring a professional marketer

First, Josh invested in a comprehensive and well-designed website for the pressure washing company. Check out the website here . Then go check out our cleaning business website examples for insights into what customers look for when reviewing cleaning solutions’ websites.

Business Cards

Business cards are inexpensive marketing tools that can help you connect with partners and customers. Check out our blog about inexpensive business cards , make your own, and leave them everywhere you go.

Door Hangers

Door hangers or flyers are also good business expenses. A pressure washer company can leave them at neighbors’ houses or send them in the mail after you pressure wash a property.

Josh explained his experience with digital advertising in the pressure washing industry. And it didn’t start off great. He failed on platforms like Nextdoor, Facebook, and Google.

But eventually, he found a strategy for Google Advertising that leads to a good return on investment.

Invest your money during the warm times, then ramp down your ads during the summer. … We spend $6 per pressure wash customer on Google and make about $80 per dollar spent.

He still uses Google to market his pressure washing company but avoids most other digital advertisements. He advises dedicating about 75% of your advertising budget to Google and the rest to the other options.

Professional-Looking Videos

Another trick to jumpstarting a pressure washing company is to create videos. Find beautiful homes that need pressure washing services, clean them, and share videos of the process.

Make sure your video is well-lit, properly framed, and edited smoothly. It will make you look more professional than other local businesses in the pressure washing industry.

This leads to another way Josh makes his pressure washing business successful…

Television Ads

Develop a relationship with a news network like Brown’s Pressure Washing did when they were a new business.

Once we hit a million [in revenue per year], I started advertising in the news, Monday Night Football, and college sports. Without this relationship [with Fox 17 in Nashville], things would not be the same.

As a small business owner, this may sound like an expensive strategy compared to online advertising. Still, it gets your business in front of more potential customers in your target market. You can expect to pay $5 to $10 per 1,000 viewers for a 30-second ad.

Hiring a Professional Marketer

Don’t be afraid to hire someone who understands effective marketing strategies. Power washing services can save a lot of money by outsourcing their advertising.

I was spending $9K to $10K in Google Ads, which got cut to $3K monthly when I hired a professional marketer.

Pro Tip: Talk to other successful pressure washing companies to find out who they hire for their marketing services.

How much is it to pressure wash a house?

The average cost to pressure wash a home is $400, but the range is between $200 and $1,250 depending on factors including house size, location, cost of labor, and cleanliness of the property.

Pressure washing businesses commonly use linear feet and the number of stories to determine the cost of pressure washing. They may use estimates of $0.15 to $0.75 per square foot, or hourly rates of $60 to $100 per hour.

How do pressure washing companies get clients?

Josh’s pressure washing business venture has a remarkable 73% closing rate. He attributes a good share of his success in booking jobs to his sales manager, Brady Ridings. Josh said:

An investor contacted me. I told him, ‘I don’t need an investor, I need a salesperson.’ That’s how I met Brady, who sold $1M his first year. His biggest challenge was fixing my mistakes.

Brady shared that to win jobs, he makes sure to use the three Cs: constant clear communication .

Josh also shared one of his secrets for getting return customers. It’s simple: Rinse the plants after cleaning a roof.

What is the difference between pressure washing and power washing?

Some say that pressure washing and power washing are interchangeable terms, which is a sign that they’re laymen writing about the pressure washing business!

You can differentiate pressure washing and power washing by the temperature of the water. A pressure washer uses high-pressured room-temperature water, while a power washer uses pressurized steam to clean surfaces.

You want to use a pressure washer for products that you are concerned would be damaged or warped by steam, including paint, patios, decks, concrete, brick, and masonry. Meanwhile, pressure washing is better for removing grease, gum, salt, mold, and mildew.

Can you scale a pressure washing business?

Yes, you can scale a successful pressure washing business by adding more employees and locations or starting a pressure washing franchise business.

As your pressure washing business grows in size, you can increase the profit margins by creating your own customer relationship management software, selling franchises, offering pressure washing courses, and selling pressure washing business equipment.

What sort of things need to be pressure washed?

People commonly pressure wash brick, decks, driveways, fences, pools, porches, roofs, siding, sidewalks, solar panels, and other building materials.

A soft washing business uses similar pressure washing business equipment to wash cars and other vehicles at a lower pressure than a pressure washing business.

A successful pressure washing company requires a lot of planning, hard work, and maybe a little bit of luck. Pressure washers will need to establish the business structure and get all the necessary equipment.

Then you’ll need to set prices for your residential and commercial pressure cleaning services. Next, you’ll need to open a business bank account to keep your personal and business expenses separate.

Finally, you’ll need to market your business and provide excellent customer service.

So what do you think? Is the pressure washing market right for you?

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Learn from business failures and successes in 5 min or less. The stories, frameworks, and tactics that will make you a 10x better founder.

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How to Sell a Business: The Ultimate Guide (2024)

• Define the exit strategy
• Prepare financial statements
• Get an independent business valuation
• Increase the business value of your small business
• Market to potential buyers
• Negotiate terms and sell your business
• Transition period

Step 1: Define the Exit Strategy

• Type of business
• Business structure
• Working with a broker vs. without a broker
• Who will take control of the business after I sell my business?

Type of Business

Business structure.

• Sole Proprietorship
• Partnership
• Corporation
• Comparison of business structures (need to remake chart)

Broker Sales or Private Sales

Selling your small business with a broker.

How Do I Sell My Business Without a Broker?

Who will take control after selling your business.

• Employee Buyouts.
• Plan to sell to a related person upon retirement.
• A competitor approaches you about merging the businesses.

Step 2: Prepare Company Financial Statements

• Tax returns for last 7 years (or the start of business)
• Supplier agreements
• Business licenses and insurance documents
• Proof of intellectual property rights/ownership
• Documentation of all debts and liabilities
• Documentation of all assets
• Anything else you think the buyer might want to know

Step 3: Get an Independent Business Valuation

Valuations Formulas to Know Before You Sell Your Business

• Asset Valuation

Price to Sales Ratio

• Discounted Cash Flow

Asset Valuation Model

Price to earnings ratio, discounted cashflow method.

• Sales and growth
• Cost of capital (inflation assumption of 3% plus the interest rate on a loan)
• Income taxes
• Changes in inventory, accounts payable and accounts receivable
• Investment income
• Depreciation

Step 4: Increase Business Value Before Sale

• Documenting plan going forward like you aren't selling
• Improve financial positions and profit margin.
• Pay attention to the market

Documenting Plan Going Forward Like You Aren't Selling

Improve financial positions and profit margins, pay attention to the market, step 5: market to potential buyers.

• Business brokers
• Online business marketplaces, like UpFlip’s marketplace
• Sell to a top employee
• Sell to a competitor
• Newspaper / online ads
• Ask your social network
• Commercial realtors
• Trade associations
• You're franchisor if you are a franchise.
• Add "Small business for sale near me" in the metadata of posts and images online to trigger results during searches.
• Sell to someone you know.
• Have a third party help you.
• Use digital platforms to sell the business

Sell to Someone you Know

Have a third-party help you, use digital platforms.

Step 6: Negotiate Terms and Sale of Business

• Liabilities
• Period of Time You'll Stay During transition

Period of Time to Stay on after Transition

• Period of time you’ll stay on
• Roles during transition
• Pay during transition

Step 7: Transition Period

65 Best Business Podcasts of 2024

What podcasts do CEOs listen to and what is the number one business podcast out there today?

We set out to answer both of those questions with our list of the top business podcasts. Each podcast offers fresh insights that can help you grow as a business owner and person.

Fortune 500 executives, aspiring startup owners, and entrepreneurs at every level will find what they're looking for on this list. Get ready to find a podcast that speaks to you!

The Best Business Podcasts to Listen to This Year

Wondering “What podcast should I listen to?” Naturally, we’re proud of the content our super savvy team creates, so we’re introducing the UpFlip podcast first in our list of great podcasts, followed by other options that ought to be on your radar.

1. The UpFlip Podcast with Alex Freeman

2. garyvee audio experience, 3. entrepreneurs on fire with john lee dumas, 4. hbr ideacast with alison beard, 5. business wars with david brown, 6. b2b growth, 7. how i built this with guy raz, 8. this week in startups with jason calacanis, 9. the $100 mba show with omar zenhom, 10. acquired with ben gilbert and david rosenthal, 11. brown ambition with mandi woodruff and tiffany aliche, 12. masters of scale with reid hoffman, 13. biggerpockets real estate podcast with david greene and rob abasolo, 14. jocko podcast , 15. the tim ferriss show, 16. marketplace with kai ryssdal, 17. worklife with adam grant, 18. ted business with modupe akinola, 19. business unusual with barbara corcoran, 20. business bootcamp with mike andes, 21. startup stories – mixergy with andrew warner, 22. the social media marketing podcast with michael stelzner, 23. after hours with harvard professors youngme moon, mihir desai, and felix oberholzer-gee, 24. cold call with brian kenny, 25. the side hustle show with nick loper, 26. don't keep your day job with cathy heller, 27. the maxwell leadership podcast, 28. the working genius podcast with patrick lencioni, 29. hello monday with jessi hempel, 30. the influencer podcast with julie solomon, 31. the how of business with henry lopez, 32. 9 to 5ish with carly zakin and danielle weisberg, 33. real vision daily briefing: finance & investing with ash bennington, maggie lake, and raoul pal, 34. the anxious achiever with morra aarons-mele, 35. earn your leisure with rashad bilal and troy millings, 36. digital marketing daily, 37. odd lots with joe weisenthal and tracy alloway, 38. the mckinsey podcast with francis rose and tucker bailey, 39. the goal digger with jenna kutcher, 40. the cardone zone , 41. built on passion by ry outfitters, 42. the wolf's den with jordan belfort, 43. the tony robbins podcast, 44. akimbo with seth godin, 45. sales success stories with scott ingram, 46. millionaire mindsets with xavier miller and deanna kent, 47. the bizchix podcast with natalie eckdahl, 48. the smart passive income online business and blogging podcast with pat flynn, 49. business breakdowns, 50.  morning brew daily, 51. planet money, 52. the chillpreneur podcast with erin may henry, 53. we study billionaires - the investor’s podcast network, 54. youpreneur with chris ducker, 55. millennial investing - the investor’s podcast network, 56. the indicator from planet money, 57. my first million with sam parr and shaan puri, 58. marketing school with neil patel and eric siu, 59. marketing over coffee with john j. wall, 60. money guy show, 61. coaching for leaders with dave stachowiak, 62. the upside with callie and jeff dauler, 63. school of greatness with lewis howes, 64. money for the rest of us, 65. frugalpreneur with sarah st. john, so what podcasts do business owners listen to.

Honestly, that depends on the business owner. These 65 podcasts are the most popular across the top podcast services and are our top choices for their content and entertainment value, too. There are tons of great business podcasts out there, though.

If this blog has inspired you to start a business, check out our blog on how to get started —even without any money . You can also find information on the 40+ most profitable types of business .

What is your favorite podcast? Let us know below!

19 Best Website Builders for Small Businesses

Every business should have a website, but professional websites are expensive. You'll have an advantage if you can build your business’s website for free. That's why we looked into the best website builders for small businesses.

After reviewing several blogs, one thing was clear: Everyone has a different opinion.

We decided to go with Google’s rankings because it uses the number of referring domains (i.e., the number of websites that link to them) as a primary way to rank its results. We ignored ads and scrolled down to the authentic list of website builders.

After we gathered a list of website builders, we reviewed each one to see what makes it unique. We compared their pricing and features to help you decide on the best website creator.

[su_note note_color="#dbeafc"] Keep reading to learn about the best website builders for small businesses—or click a link below to jump right to that section.

The Best Free Website Builders for Small Businesses

Best website builders for small businesses (no free plans), how to build a website for free, what is the best overall website builder for small businesses, what is the best free website builder for small businesses.

• What is the best eCommerce website builder? [/su_note]

Which of the best website builders have you tried?

At the end of 2023, we compared top-ranked companies that came up in response to the search term “free website builder.” The following were the top results:

• GoDaddy Website Builder
• Website.com
• WordPress.com (and the Elementor tool)
• Renderforest

Some website builders that appeared in the search results didn’t actually have free plans. These were:

• Squarespace
• GetResponse
• BigCommerce

We’ll look at each website builder to help you understand why it might be best for you.

#1. Wix: Best Free Website Builder for Small Businesses

When you go to Wix , you’ll get choices to start an online store, portfolio website, blog, consultancy website, service business site, restaurant site, event site, or “other.”

The simple drag-and-drop editor and wide range of website templates makes Wix the best website builder for small business owners. You also don’t need a credit card to sign up for Wix.

Pros • User-friendly drag-and-drop builder • Wide range of templates and customization options • The app market allows you to buy custom features that some but not all types of businesses need. Cons • The free plan only provides a Wix-branded subdomain—you’ll get a free custom domain on any paid plan

Difference Between a Subdomain and a Custom Domain

We’ll be using the terms “subdomain” and “custom domain more throughout this list. Here’s what those terms mean:

• Subdomain: Your custom website ears branding from your web host, e.g., “yourbusiness.wixsite.com.” It only requires a couple of clicks to turn your design into a webpage, but it can also turn wary customers away.
• Custom domain: Only includes your chosen website name, e.g., “yourbusiness.com.” Attaining a custom domain is pricier and more involved, but it lends your business extra credibility. And if you own the custom domain, you can change web hosts.

Wix Pricing

Wix pricing ranges from free to $159 monthly. As the price goes up, you’ll benefit from additional:

• Collaborators
• Storage space
• Marketing features
• Site analytics
• Payment processing
• eCommerce features
• Developer platform features

All paid plans include first-year domains for free. You can also get an enterprise plan for even more features, but you’ll need a quote from Wix.

#2. Weebly: Best Free eCommerce Website Builder

Weebly is the best free option for small business owners in eCommerce. It helps you start online stores with basic capabilities and includes a user-friendly drag-and-drop editor.

It’s simple compared to many other free builders, but you might not be able to expand your website as much as other services allow.

Pros • Intuitive drag-and-drop interface • Good selection of templates • Basic eCommerce capabilities Cons • Free plan has fewer features than the paid plans (but you’ll find that with every free website builder on this list)

Weebly Pricing

Weebly offers four tiers of plans, with prices from free to $29 per month. All the plans work for eCommerce, but you’ll get additional features when you choose a paid option, including:

• Custom domains
• Unlimited storage
• Better site statistics
• No square ads
• Ability to sell digital goods
• Shipping functions
• Abandoned cart emails
• Better support

#3. Canva: Best Business Website Builder for Designers

Most people use Canva for design work, but they have an excellent website builder .

As a non-designer, I love Canva. I have used their designs to create a business website, and it’s phenomenal if you don’t mind a Canva subdomain.

On the other hand, I did not find using a custom domain on Canva as simple as with some of the other website-building software.

Pros • Excellent design tool for non-designers • Easy to use as a Canva subdomain (e.g., “yourbusiness.canva.com”) • Lots of templates • Website building and design tools in one software Cons • Difficult when using a custom domain • Unique style of website builder, which may feel unintuitive to people who have built sites before

Canva Pricing

The pricing of Canva ranges from free to $14.99 for one person to $29.99 for a team of five. Additional users cost extra.

The main perks of going with the $14.99 Canva Pro plan are additional AI functionality, brand kits, and millions of stock images. Canva for Teams mainly adds collaborative functionality and reports.

#4. GoDaddy Website Builder

GoDaddy doesn’t just sell domains. You can also build your website with the GoDaddy Website Builder. It offers both free and paid website builder options.

GoDaddy provides complete control, web hosting, and other features small business websites need. Various eCommerce tools, including Google Shopping integrations, make GoDaddy appealing to small businesses selling products.

Pros • Accept payments with a free plan • Improve your website with paid plans • Google Shopping integration • In-person selling tools (additional cost) Cons • Online marketplace on Commerce plan and higher only • Most marketing features are not available on lower plans.

GoDaddy Website Builder Pricing

The free version of GoDaddy Website Builder includes:

• Social media and email marketing
• Single session appointments, but not recurring appointments
• GoDaddy Payments that accept credit and debit cards
• SSL certificates, which prove your website is secure
• 24/7 customer support
• GoDaddy Studio content creation

Meanwhile, GoDaddy offers premium plans ranging from $9.99 to $29.99 that include:

• Flexible shipping
• Search engine optimization (SEO) tools
• Recurring appointments
• Email and text reminders
• Amazon, eBay, and Etsy integration
• Online payment for services
• Google Shopping listings
• Order and inventory synching

#5. Webflow

Webflow is a no-code web builder that goes beyond the basic website to create the entire customer experience. It uses web development best practices; for instance, staging, which gives you a separate environment from your live website to tinker with without breaking anything.

If you aspire to be a web designer, developer, or SaaS company, this is one of the best website creators on the market.

Pros • Great for people who like to learn • Great for designers and devs Cons • There is a learning curve • Overwhelming number of options • Traffic limits

Webflow Pricing

Webflow pricing is one of the most complex on this list of website builders. You’ll start by choosing either Site plans or Workspace plans, but most individual users will need Site plans.

Then, you’ll have the choice between general plans or eCommerce plans. Only the general plan has a free option, which includes:

• Webflow.io domain
• Two-page website
• 50 file types (e.g., photo files, PDFs, etc.)
• 50 form submissions (lifetime)
• 1 GB bandwidth
• 1K unique visitors monthly

The upgraded plans add:

• Additional web pages
• Additional CMS items
• Additional form submissions
• Additional bandwidth
• Additional unique visitors monthly
• Different marketing and SEO features

#6. Yola: Best for Local SEO Tools

You may not have heard of Yola before (neither had I), but it has some built-in features that can make it easier to start a business. Including Google Maps as part of the web builder and automatic GDPR compliance are excellent features.

Note: GDPR stands for General Data Protection Regulation, a European data protection law.

This might be the right website builder for local businesses or ones that do a lot of business in Europe. Unfortunately, the builder software's free plan is limited to two pages.

Pros • Contact forms • Google Maps built-in • YouTube embeds built-in • Multilingual sites • No traffic limits Cons • The free plan only includes two pages • Complicated pricing • Tiered eCommerce plans can limit growth

Yola Pricing

The most complicated part about Yola is the pricing. The free plan is limited to two pages and 1 GB of storage space, while the other plans allow much more storage space and up to 1,000 pages. Paid plans range from $9.45 to $35.45 per month.

Then, you can add a store to premium plans for free—up to three products and one category. Upgrade to 100 products for $15 per month, $2,500 for $35, or unlimited for $99.

You can also buy an add-on custom domain and email.

#7. Website.com: Cheapest Website Builder for Side Gigs

I would categorize Website.com as the best website builder for small business owners running a side gig because they have a free plan and many low-cost plans. These plans provide limited functionality but will reduce costs until the business can sustain your lifestyle.

Some of the web builders do not include payment processing in the free tiers, but Website.com does. Unfortunately, they require the highest tier plan for necessary pages, like terms of service and refund pages.

Pros • Top tier plan has excellent features, like schema, built-in • Credit cards are accepted on all tiers. Cons • Terms and refund page are only available to the highest plan • Business Basic is the minimum anyone serious about running a business would want.

Website.com Pricing

Website.com offers websites for free, but they earn revenue from ads. You’re limited to five pages with the free plan but get unlimited pages with any upgraded plans.

Upgraded plans range from $11 to $38 monthly with a $15 setup fee. You’ll want at least the Business Basic plan if you focus on selling online. Still, many of the features you need to be genuinely successful are only available with the $38 monthly Business Advanced plan.

#8. WordPress.com (and the Elementor tool)

WordPress.com is based on, but distinct from, the free content management system (CMS) called WordPress or WordPress.org . Unlike the CMS—which allows you to build a website and manage its content—WordPress.com also hosts your website and provides a free subdomain.

Using the free CMS allows you to save money by finding less expensive hosting and domain solutions. But if you’re not interested or experienced in handling web hosting and domain registration, we recommend WordPress.com.

One of the best WordPress.com tools is Elementor, a template company. Their free template, Hello Elementor , is usually ranked as the fastest WordPress.com template, but you need the Business plan to use it.

Pros • Established and widely used platform • Free subdomain (e.g., yourbusiness.wordpress.com) • Blogging capabilities are integrated. Cons: • Limited design customization on the free plan • Ads on the free plan • Complex management • Many eCommerce features require WooCommerce.

WordPress.com Pricing

WordPress.com offers six plans that range from free to the Enterprise-grade package at $25K+ per year. All the plans provide website functions, but when you increase your plan, you get additional features like:

• Lower transaction fees (starts at 10% and goes to 0%)
• Increased server management
• Increased monetization features

The $25 monthly Business plan is best for developers, while the $45 monthly commerce package is best for eCommerce stores.

#9. Strikingly: Best for Single-Product Online Store

The best website builder for single-product companies is Strikingly. A small business owner with multiple passive income businesses would benefit from this builder software. You don’t need coding knowledge; you can build a simple website to sell online.

Pros • Up to 5 pages with the free website builder • Free plan allows you to sell a single product • You can create as many websites as you like. Cons • Limited number of pages • Can only sell one product in your online store

Strikingly Pricing

Strikingly offers its free plan, which they promote as “free forever,” as well as paid plans. Paid plans open benefits like increased bandwidth, site memberships, and unlimited products.

#10. Appy Pie: Best Small Business App Builder

Most website builders are focused on building websites, but Appy Pie is a small business website builder, app builder, and NFT generator. That means you can do a lot more than website building with Appy Pie.

This small business website builder is best for people who want no-code mobile apps or want to enter the world of crypto.

Pros • No code website builder for small business • No-code app builder • No-code automation builder Cons • A relative newcomer to the website builder space • Slightly higher entry point than other website builders for small businesses

Appy Pie Pricing

Appy Pie has a free AI website builder that you can use to get started, but you’ll likely want to upgrade to a paid plan.

Both the $18 plan and $36 plan let you convert your small business website into an Android mobile app, but you’ll need a $60-monthly app builder if you want to have an iOS app.

#11. Renderforest: Best for Video Websites

This business website creator is meant for graphic designers and video creators. However, it could also be one of the best website builders for serial entrepreneurs who use lots of video and images.

The main focus of the website builder is providing better quality using SVG images and up to UHD 4K video.

Pros • Visually stunning content • Great features for content creators and agencies • Free website builder with all plans Cons • Website builder is secondary to video tools. • No free domains

Renderforest Pricing

The free plan lets you create low-quality PNGs, three-minute HD 720p videos, and free websites with up to 30 events.

Meanwhile, the $9.99 plan allows custom web domains, SSL encryption, and SEO and marketing functions. It also includes unlimited-length HD 720p videos and high-resolution PNGs and SVGs. The website gets 150 events.

When you go with the $19.99 plan, you get 1080p videos, 300 events, and brand guidelines. Meanwhile, the $29.99 plan allows reselling, 4K UHD video, and unlimited website events.

#12. Zoho Sites

Zoho has a full suite of apps for businesses. One of them is a website builder with a drag-and-drop interface.

You’ll want to use the Bigin version to get the best value on a free plan, but there are so many apps built to work together that you should check out Zoho’s full suite of options.

Pros • Simple drag-and-drop builder • Integration with other Zoho apps Cons • Limited template selection • It can get pricey, depending on what you need.

You can get Zoho Sites, Zoho Bigin, or Zoho One to get the drag-and-drop editor. The differences are pricing structures and features.

Sites has an $8 or $23 monthly plan for just the drag-and-drop editor.

Zoho One is a full suite of business apps, including the drag-and-drop editor. Pricing is $45 per employee per month (with all employees) or $105 per employee per month with the flexible plan.

Bigin is a modified version of Zoho One intended for solo entrepreneurs. It has a free, $9, and $15 monthly plan and acts as a stepping stone until you can justify Zoho One pricing.

When you’re looking for the best website builder for small business owners, you might be better off using a paid website builder without a free plan.

Even so, Wix, Weebly, and WordPress.com stand up to anything on this list.

#13. Squarespace: Best for Online Payments

Squarespace is Square’s website builder, which means it will work well with businesses using Square payment processing.

Some of the higher-tier plans include a year of Google Workspace, which is helpful for business owners, but if you’re going with lower-tier plans you are better off with some of the other best website builders in this blog.

Pros • eCommerce plans work seamlessly with the Square payment processor. • Business and eCommerce plans include a year of Google Workspace. Cons • No free plan • Better opportunities for lower-tier plans

Squarespace Pricing

Squarespace offers free trials but doesn’t have a free plan. The Personal plan for $23 per month has limited functionality and doesn’t have payment processing.

Meanwhile, the Business plan costs $33 monthly and adds a payment processor but charges 3% above standard processing fees.

The Commerce Basic plan is only an additional $3 monthly and removes the 3% fees. That means anyone selling more than $100 monthly from your website will benefit. Point-of-sale, Facebook and Instagram selling, and other eCommerce functionalities are available.

The best features are in the $65-per-month Commerce Advanced plan. You can sell subscriptions, have advanced shipping and discount options, and cart recovery.

#14. MailChimp: Best for Email Marketing

MailChimp is an email marketing platform. It also offers a website builder and other marketing tools and functions for a small business to start managing customer interactions.

Pros • Free website builder after subscribing to email plans • Marketing customer relationship management (CRM) • Organic and paid social posting • Unlimited landing pages • Site-level reporting Cons • The web builder is a secondary consideration. • Cost jumps from $700 to $1,075 minimum when your mailing list exceeds 100K subscribers

MailChimp Pricing

The MailChimp website builder is free with all the plans.

The way MailChimp charges is based on the number of emails in your database and the functions you receive. You can get essential marketing functions for 500 emails for free, but you’ll pay more if you want advanced automation, analytics, or a more extensive mailing list.

#15. Mobirise

Most of the best website builders are cloud-hosted by the web builder. Mobirise is a desktop app with a free website builder included. They will be releasing an AI website builder in the future.

Like WordPress.org, you’ll be responsible for choosing a web host (Mobirise being an option) and obtaining a custom domain name.

Pros • Create a small business website without the internet • Choose your preferred web host Cons • More decisions to make • Costs can add up if you don’t buy the Mobirise Website Builder Kit

Mobirise Pricing

The pricing for Mobirise is free, but your small business website will likely need paid add-ons like templates or blocks that make the free website builder easier to use.

There are over 9,300 blocks, and the Website Builder Kit would be valued up to $9,662 if you bought each add-on separately, but they sell it for $149.

#16. GetResponse: Best Built-In Marketing Tools

GetResponse is similar to MailChimp where it is focused on improving your business’s lead response rate. A free website builder and landing page builder are included with all plans.

This website builder is another add-on to marketing automations—just with a better rating than MailChimp. But GetResponse is less known than MailChimp, which means fewer people will be able to advise you on how to use the software.

Pros • All plans include free web builder and landing page builder • Premium plan is less expensive than MailChimp’s • Marketing automation is crucial for business growth • Better Trustpilot ratings than MailChimp Cons • No completely free plan • People aren’t as familiar with this offering as many of the best website builder

GetResponse Pricing

There are three pricing tiers: email marketing ($19 per month), marketing automation ($59 per month), and eCommerce marketing ($119 per month) for 1,000 emails. You can increase the number of emails for an additional cost.

GetResponse offers an 18% discount for annual plans and a 30% discount for two years paid up front.

#17. HostGator

HostGator is a website hosting platform that offers a website builder as well. HostGator offers some features, like the link-in-bio tool, that other top website builders don’t.

There are numerous complaints about the features that are unique to this web-building platform, so I’d be hesitant about using it.

Pros • Link-in-bio tool • Social media scheduling application • Low-cost plans Cons • No completely free web builder • Lots of recent complaints about some of the features

HostGator Pricing

There are four plans for the HostGator Website Builder:

• Website: For $4.84 per month, you get a basic website builder and custom domain name, plus Google verification and analytics integration.
• Website+Marketing: You get everything in the website package, plus appointment setting and lots of marketing tools such as CRM, marketing calendars, QR code generators, and more. It only costs $7.95 per month.
• Online Store: Add a mobile-responsive store and QuickBooks integration in this $13.95 monthly package.
• Online Marketplaces: For $19.95 you get everything previously listed plus features like marketplace selling, fulfillment automation, barcode creation, and more.

#18. Shopify: Best eCommerce Website Builder

Shopify’s eCommerce features are some of the best in the business. You’ll get a free trial with Shopify, which is pretty standard among the best eCommerce website builders, but you can’t run your website completely free.

Shopify has its own codebase, so if you’ve worked with a developer for other website builders, they might not be familiar with Shopify code.

Pros • Robust eCommerce features: Shopify is known for its extensive range of eCommerce functionalities, making it suitable for businesses of all sizes. • Scalability: It's highly scalable, allowing for site growth as your business expands. • Large app store: Shopify has a vast app store with a wide range of third-party integrations and add-ons. • Mobile optimization: Shopify provides a mobile app for managing your store on the go. • Abandoned cart recovery: This feature, which is crucial for recovering potentially lost sales, is available even on the basic plan. Cons: • Transaction fees: Shopify charges transaction fees if you don't use their in-house payment gateway, Shopify Payments. • Costs can add up: While the basic plan is reasonable, additional apps and services can increase costs.

Shopify Pricing

Shopify is one of the best website builders for small businesses. It has three plans for an online store: Basic ($39), Shopify ($105), and Advanced ($399). The main differences in the plans are transaction fees and the number of users who manage your small business website.

Jazmin Richards discusses how she uses Shopify in the video below:

#19. BigCommerce

BigCommerce uses the same pricing strategy as Shopify, but there’s a catch: There’s a limit to the amount of transactions you can use in each plan.

You can run multiple stores from a single BigCommerce plan, which makes it excellent for serial entrepreneurs.

It’s meant to have a lot of functionality, but anytime software adds additional functionality, that means more of a learning curve.

Pros • Powerful eCommerce capabilities: BigCommerce offers robust eCommerce features and is suitable for both small and large businesses. • No transaction fees: BigCommerce doesn't charge transaction fees, which can save money for high-volume businesses. • Flexible design: It provides a more flexible design framework compared to Shopify. • Multi-channel selling: Integrates with various sales channels, like Amazon, eBay, and social media platforms. Cons • Learning curve: While it offers more flexibility, it might have a steeper learning curve compared to Weebly or Shopify. • Pricing: BigCommerce is a bit pricier than Weebly, especially for larger businesses.

BigCommerce Pricing

BigCommerce pricing ranges from $39 to $399. The $39 monthly plan offers three online stores, the $105 monthly plan offers five online stores, and the highest tier offers eight unique storefronts.

There’s also an enterprise plan with much more support than the other plans.

We’ve discussed the most popular website builders. After you choose the website builder software you prefer, you’ll want to understand the website-building process.

Here's a step-by-step guide to help with your site building:

• Define your purpose and goals.
• Choose a website builder.
• Sign up and orient yourself.
• Select a template.
• Customize your website.
• Preview and test it.
• Optimize it for mobile.
• Consider setting up a custom domain.
• Publish your website.
• Promote your website.
• Regularly update and maintain it.

Define Your Purpose and Goals

Before you start building your website, you should determine what you want it to achieve. Some of the things you might want to use a website builder for include:

• Showcasing a portfolio
• Writing a personal blog
• Running an online store
• Collecting customer contact information
• Scheduling appointments
• Collecting payments

Additionally, every business should aim to have a fast website on both desktop and mobile devices. LiquidBlox’s comparison of website builder loading speeds can give you a good idea of which builders perform well.

Choose a Website Builder

You’ll want to choose the best website builder for you. For help making your choice, consider your purpose and goals and read our reviews above.

Remember, the best website builder is the one that helps you build your ideal business website as easily and effectively as possible.

Sign Up and Orient Yourself

Next, you’ll want to create an account with the website builder you’ve chosen.

All the website platforms are a little different, so you’ll want to take their walkthroughs, read their “help” sections, and so on.

Select a Template

Most website builders have templates that make it easier to create your website. You should choose one that aligns with your vision for your site.

Small business owners should choose a template based on qualities like:

• Layout: The layout is how the page looks to the user. You want your site to be laid out intuitively.
• Predesigned pages: Website templates should have at least a home page, an About Us page, service pages (which explain what your business offers), and a Contact page. If you’re running an online store, you’ll also want category pages and product pages. Make sure there is a template for each page you want.

Customize Your Website

Modify the template to suit your needs. In addition to customizing things like font and color, you’ll want to add content, select necessary plugins or apps, and configure your settings.

Add Content

You have all of your page templates, so now you need to add your content to each of the pages. You’ll need to leverage text, images, and videos to help your company stand out from other small businesses.

Make sure to review high-performing competitors’ websites to see what your customers will expect.

Start with the text. Go to each page and make its purpose and message clear. Consider paying a writer and an editor, respectively, to craft the content and smooth out any rough edges.

Then, upload your media. Before you replace any images and videos from the templates, check to see the size of the files and the type of files that are used. This will help you understand the types of files you can upload without harming site speed. Any deviation will likely result in a less user-friendly experience.

Check out our step-by-step tutorial on cleaning business websites for examples of how service businesses can approach website building.

Add Necessary Plugins or Apps

Your small business website builder might support apps or plugins to help build website functionality. Any WordPress site will normally be using several of these.

Be careful with them. Plugins and apps add advanced features to your existing website functionality, but they also slow it down and can present security vulnerabilities.

Configure the Settings

You’ll also be able to adjust your domain name, SEO settings, and privacy settings.

Your SEO settings include your site’s domain name, URL, and meta description (which describes your site to search engine users). To help you optimize these settings, I highly recommend the HubSpot Academy SEO course for all small business owners.

Privacy settings will need to be adjusted and disclosed. Every location varies about what you have to disclose, but the simplest way to deal with privacy is to use GDPR settings to meet the strictest privacy laws.

Preview and Test

Preview your website to ensure everything looks and functions as expected.

Website building requires making the website look good on a variety of screen sizes. Check how the website functions on traditional computer screens as well as both landscape and portrait mode on phones and tablets.

Optimize It for Mobile

While you are previewing your website, you may notice that your site-building efforts didn’t work as you intended for mobile devices. Make sure to fix anything that is not mobile-friendly, as 55% of web traffic and 61% of online store sales come from mobile devices.

Consider Setting Up a Custom Domain

If you want to have your own domain name, some platforms offer the option to purchase or connect one. Small businesses look more professional with a custom domain rather than a subdomain.

Business website builders will normally offer a subdomain with their free tiers, but a premium plan will allow you to add a custom domain and it is highly suggested when you promote and sell online.

Follow the directions on your site builder to add your custom domain name.

Publish Your Website

Once you're satisfied with the look and content, it's time to click “Publish.”

Promote Your Website

You’ll want to share your website on social media and company directories. You’ll also want to ask friends and family to share it to help you get more awareness.

There are numerous marketing strategies to help increase your visitors and customers. Consider optimizing your website for search engines and collecting emails to use in email marketing campaigns.

Regularly Update and Maintain It

Keep your website fresh by adding new content and updating the web pages as technology improves and trends shift. For those of you posting blogs, it's also helpful to respond to comments.

Weebly is the best website builder for businesses when you consider its free plan, premium features, and other offerings. The fact you can get started with its eCommerce tools for free and then grow into bigger plans is a huge plus.

You can't go wrong with Wix when you’re looking for a user-friendly interface, SEO and analytics tools, and web hosting in a single location.

The free version is a great place to start, but the features get even better as you invest in the paid plans.

What is the best eCommerce website builder?

It’s hard to find a consensus on the best eCommerce site builder. Positive reviews are fairly evenly divided between the following:

I would suggest playing with each to see which you like best. Ultimately, you have to choose what works best for your business.

The good news is that Weebly and Wix allow a simple website to start. At the same time, the other website builders allow free trials. That means you can test each web builder before deciding which one to use for your eCommerce website.

Whether they want a robust online store or a free one-page destination, small business owners have plenty of options for building their websites.

Which website builders have you used? Did you like them? Are there any website builders you would like us to review? Let us know in the comments below.

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5 Easy Steps to Start a Pressure Washing Business

​​There’s something so satisfying about pressure washing something and seeing it look like new again. But if there’s anything more enjoyable, it’s earning a 6-to-7-digit income through it.

With low start-up costs and high-profit margins, starting a pressure washing business can be a perfect fit for many entrepreneurs. However, just like any other business, there’s a lot you need to consider—investments, insurance, strategies, and more. 

To get you started on the right track and build a stable income flow, we’ve compiled a step-by-step guide on how to start a pressure washing business. 

Why Starting a Pressure Washing Business is Worth It

A pressure washing business grows with you. You can start with a small budget and expand over time.

There are markets for pressure washing, no matter where you live. You can target homeowners, commercial establishments, or specialize in cleaning building exterior or driveways, decks, and patios. Offering window and chimney cleaning services is another option.

The good news is that once you develop a great working relationship with your clients, they’re likely to contact you every time they need cleaning services. Therefore, establishing customer loyalty is also easy.

Making money with the pressure washing business can be a breeze, thanks to low start-up costs and favorable pricing. You can earn between $40,000-$50,000 a year from your business at the beginning, with the potential of making upwards of a six-figure income over time.

Plus, you don’t have to train extensively to qualify or earn a degree to pressure clean. All you need is basic business management skills and a few tools, and you can be your own boss.

The Investment Needed to Start a Pressure Washing Business

Hands down, the most significant benefit of starting a pressure washing business is that you don’t need much money to get up and running. You can get started with as little as $10,000, and while this isn’t a trivial amount, it isn’t big enough to make you lose sleep. It will be much less than that if you already own some of the equipment.

To get started, you’ll need a pressure washer, pumps, nozzles, engines, chemicals, surface cleaners, and so on. This will cost at least $2,000, going up to $25,000, depending on whether you buy new or used ones, or rent them.

You’ll also need a truck or van—one with your business name and contact details for promotional purposes—to haul your equipment. This will cost around $450 per month, plus money for gas and vehicle maintenance.

Next, you have to figure out where you’ll do business. 

Unless you’re thinking of starting from home, you’ll have to rent an office or retail space for your pressure washing business. Depending on your location, this will cost about $500-$2,500 monthly. Paying for a business phone service/number is another crucial expense that can be as little as $20 per month.

You have to pay for insurance, permits, and licenses, which costs approximately $500 upfront and then $60 per month. Then you have to figure out the cost of marketing your business and hiring employees.

Some companies spend tens of thousands per year on marketing, while some pay less than $1,000. Considering you’re just starting, we recommend starting small (maybe $200-$400 per month). If you plan on hiring employees, it’s advisable to budget $1,000 or more for labor expenses.

You’ll also need other tools to streamline your daily operations. For instance, it makes sense to have software for accounting to keep track of your expenses . We highly recommend trying out QuickBooks. It can double as an invoice and accounting software and even manage your bills and maximize tax reductions. QuickBooks also offers a 30-day free trial so you can try before you buy.

5 Steps to Start a Pressure Washing Business

Let’s take a look at the steps involved in starting a pressure washing business.

Step 1 — Learn to Pressure Wash Like a Pro

Although easy, you have to be careful when pressure washing. The water pressure is powerful enough to clean any surface debris, which also means one wrong blast from your washer’s jets can shatter your customer’s car window.

To avoid this, you need experience, skills, and knowledge.

You can sign up for a local pressure wash training course or get some on-the-job experience by working for another company. The other alternative is to seek online help by watching YouTube tutorials from professionals.

It’s really one of those things you learn by doing. Someone who knows what they are doing can finish a house in half the time it takes someone who is pressure washing for the first time.

While you’re at it, make sure you get your hands on all the necessary equipment and space we discussed above to start your business. As you begin investing money into business needs, make sure you keep a complete record of all your expenses on QuickBooks or any other accounting software to streamline tax filing and prevent errors.

Step 2 — Create a Solid Business Plan

Developing a good business plan will help you map out the specifics of your pressure washing business and discover unknowns, allowing you to maximize opportunities and eliminate bottlenecks. 

What’s more, a business plan makes it easier to secure business support or a loan—or even get a partner on board. It should typically include the following sections:

• Executive summary
• Company description
• Market research
• Product/Service description
• Management and operational structure
• Marketing and sales strategy
• Financial projections

When preparing a business plan, you have to figure out your scope of services and set your prices.

Think about what you want. Do you want to stick to pressure washing exclusively? Or do you want to offer additional services, such as general maintenance, cleaning drains, and window washing?

Next, figure out how much you’ll charge for your services.

After calculating your break-even point (where total revenue equals total expenses), check out what your competitors are charging. Here’s a rough pricing list for pressure washing:

• Residential exterior: $250-$800
• Commercial exterior: $200-$1,000+
• Driveway: $50-$250
• Deck or patio: $150-$500
• Vehicle cleaning: $50-$200

Rates will vary depending on the size of the project. Look out for specific areas that are going to take extra time or attention. Are you going to have to purchase a taller ladder or more hose to get the job done?

Keep good records for how long jobs take so you can get a sense of what makes sense for you to charge.

Step 3 — Set Up Your Pressure Washing Business

Starting a washing company involves many steps. You have to choose a name and a legal structure and acquire the correct licenses, permits, and insurance. Let’s discuss each step in more detail.

Choose Your Business’s Name

Select an attractive and relevant name for your pressure washing business, complete with a matching domain. You can check out our guide What’s in a Name? How To Use Naming Conventions To Convert for more tips on choosing a good business name. 

Register Your Pressure Washing Business

You can run your business as a sole proprietor, in which case you don’t need to register it. But registering your business will give you access to legal benefits, tax benefits, and personal liability protection, making it well worth the effort.

When selecting a business structure, you have five options:

• Sole proprietorship
• Partnership
• C Corporation
• S Corporation
• Limited Liability Company (LLC)

Each option has its share of pros and cons. It’s why you should do your research before making any decisions. You can learn more and setup your business in minutes online at ZenBusiness .

Sort Out Legal Formalities

You have to understand the legal requirements for doing business as a pressure washer to stay on the right side of the law. This includes getting the proper licenses, permits, and insurance.

For the right business documents, get in touch with your city’s licensing office or county clerk’s office to find out the exact requirements for your area. Here’s a list of documents one needs to start a pressure washing business:

• Business License — Register your business with the state.
• Bond — Pay a bond to get a license to operate a pressure washing business in your area.
• Sales Tax Registration — Register your business with the IRS for that purpose. Go to the IRS website to file for your EIN (Employer Identification Number).

• Specific Permits — Get a contractor permit to pressure wash in your area, plus an environmental permit to ensure you discharge your wastewater carefully.

You’ll also need insurance. Every pressure washing business usually requires three types of insurance:

• Equipment insurance to cover damage or if they get stolen.
• Liability insurance to cover damage that may be caused when pressure cleaning.
• Workers’ compensation to cover injuries to you or your staff members while on the job.

You can visit insurance agents to get customized reports and advice when making insurance-related decisions.

Step 4 — Open a Business Bank Account

A business bank account enables you to separate your personal assets from your company’s assets. 

This is especially important if you want to retain your personal asset protection. The other advantage of having a separate business bank account is that accounting and tax filing becomes a lot easier. 

You can get a business credit card to separate your personal and business expenses too. Not only will this help with your company’s credit history, but it’ll also keep you in the IRS’s good books.

Remember that you’ll need specific documentation and information to open a business bank account, including an EIN, business formation documents, and proof of business address.

Step 5 — Strategize Your Marketing Plans

Brainstorm effective marketing strategies to find new clients for your pressure washing business and earn more revenue. 

Assuming you’ve already chalked out your brand identity (business name, logo, tagline, brand colors), you can start implementing a combination of online and in-person marketing tactics to get the word out about your pressure washing business. Here’s how to go about it:

Create a Website

Having a website for your pressure washing business is a no-brainer. It’s probably the most effective way to attract clients while simultaneously establishing a method for prospects to contact you and prove your credibility. 

You can create a professional website using a free website builder like Wix , where all you have to do is select and customize a template using its drag-and-drop interface.

It’s easy, secure (meeting the highest grade of industry security standards), and reliable. Your company website will always be available to potential customers because of Wix’s strong infrastructure, zero-downtime maintenance, and managed monitoring and optimization.

Leverage Social Media

Create business accounts on leading social media platforms to promote your services to potential clients. 

Facebook is likely your best bet for the pressure washing industry due to its broad user base and extensive reach. Many Facebook users are likely to own houses or commercial establishments, making it an excellent place to advertise your pressure washing services.

Post pictures of your services, customer testimonials, and offers to boost engagement and gain exposure for your company. You can also ask your existing customers to share your post or post reviews to generate word-of-mouth publicity.

Make sure to create an account on other platforms, too, like LinkedIn, Google, and more.

Don’t Dismiss Offline Marketing

Online is the way to go today. But that doesn’t mean you cannot employ offline marketing tactics and reach out to local people to bring in more business.

Start by getting the word out there. Tell your friends, families, acquaintances, colleagues—and anyone who listens—about your pressure washing business. Ask them for references and recommendations. 

You can also distribute flyers, use vehicle wraps, or opt for the classic door-to-door advertising tactic. You never know what may work and get you your next client!

Once you get the ball rolling for your pressure washing business, your next priority should be to increase profits. This means growing and expanding your business.

When you start taking on more customers and scaling operations, you can’t be a one-person show anymore. You’ll need to hire additional staff to let you take on more clients or allow you to step back and focus your attention on other aspects of the business, such as marketing and customer service.

You’ll also have to ramp up sales and marketing, which means spending more money to acquire more customers. 

To help you figure out the specifics of expanding a business, we’ve compiled the following Crazy Egg guides:

• The 6 Most Effective Ways To Drive Sales With Social Media
• How to Create a Website Conversion Funnel
• The 5 Best Digital Marketing Strategies for Beginners

Make your website better. Instantly.

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Last Updated on November 13, 2023

How to Start a Pressure Washing Business

Pressure washing is more effective in removing dirt and grime than other methods of cleaning. This service is highly valued by customers who want to improve the appearance of the exterior of their home or building. Pressure washing helps extend the life of a building and its finishes.

Learn how to start your own Pressure Washing Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a pressure washing business by following these 10 steps:

• Plan your Pressure Washing Business
• Form your Pressure Washing Business into a Legal Entity
• Register your Pressure Washing Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Pressure Washing Business
• Get the Necessary Permits & Licenses for your Pressure Washing Business
• Get Pressure Washing Business Insurance
• Define your Pressure Washing Business Brand
• Create your Pressure Washing Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your pressure washing business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Pressure Washing Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your pressure washing business?

Business name generator, what are the costs involved in opening a pressure washing business.

The main startup up cost is leasing the pressure washing equipment and the transportation to take the equipment to work at the client’s premises. Transportation is usually a van with advertising of the company painted on the van to attract more customers when the van is in operation with the power washer. Having a physical facility, such as renting an office space or work space is not necessary unless you want to offer services of power washing to vehicles that are passing by on a main thoroughfare.

The basic expenses for starting this business include:

• Lease for power washing equipment and water tanks $2,000 down payment and $700 per month for the equivalent of $25,000 in equipment.
• Alternately, you could buy pressure washing equipment to for a larger upfront payment (which would save you money in the long run). Pressure washers range from a few hundred dollars to over $15,000. Consider which type of pressure washer you need to start your business.
• Lease for a commercial van that is fitted with the power washing equipment - $450 per month.
• Gasoline and vehicle maintenance $250 per month
• Advertising (flyers and business cards) - $200 per month

You will need to have good credit to get the leases for the equipment and the van, a few thousand dollars to get started for the down payment, plus enough to pay the lease payments for the first six months while you find customers. You can easily start this business with less than $10,000 in cash and finance the rest using credit. Your goals will be to generate $2,000 or more per month in paid jobs in order to create a sustainable business effort.

What are the ongoing expenses for a pressure washing business?

The ongoing expenses for this business include the labor cost for the workers, lease payments for the equipment and the van(s), insurance, and the amount allocated to the monthly marketing efforts.

Who is the target market?

Depending on the target market, the customers might be homeowners, vehicle owners, government agencies (which need pressure washing services for roads and other government buildings/structures), and/or commercial property owners. Most pressure washing businesses do better by offering their services to all types of customers and have workers that are experts in doing certain kinds of pressure washing. Besides seeking customers from the general public, it is advisable to get long-term contracts from commercial operations. Examples of these contracts would include maintaining the exteriors of multiple commercial properties owned by the same person or organization or cleaning a fleet of vehicles on a regular basis.

How does a pressure washing business make money?

Some of the most successful businesses in this sector have many repeat clients. For simple jobs like pressure washing a car, pressure washing businesses charge a flat rate of around $50 to $100, which includes “detailing.” Detailing is the finish work after the pressure cleaning is done. It includes waxing the vehicle and making the vehicle look like it is brand new.

Another mainstay in this business is the cleaning of the exterior surfaces of real estate. Power washing homes and commercial properties is very lucrative. You can charge by the square footage of the exterior surfaces that are cleaned.

Home advisor gives some examples of the range of prices for pressure washing a home . A typical homeowner will spend between $196 to $420 for a pressure washing of the home and its exterior surfaces.

Here are a few of the common prices:

• Exterior siding of a home - $100 to $300
• Driveway - $80 to $200
• Deck or patio - $250 to $500

Commercial properties pay $0.25 to $1.50 per square foot of exterior surface area. Higher rates are charged for buildings that are multiple stories and include the rental cost of the scaffolding or window washing equipment needed to reach the higher levels.

Cleaning a vehicle is around $50 to $100. Washing semi-trucks and boats would be about twice that amount.

How much profit can a pressure washing business make?

If you keep the equipment usage level high, you can expect to make at least 100% of the amount you pay for the equipment lease per month. For example, if the monthly lease payments for a van and equipment plus insurance are around $1,200 then you should earn at least $2,400 per month as your minimum goal. If your main customers are homeowners, you will be doing about 3 to 4 jobs per week to meet this minimum.

How can you make your business more profitable?

As an expansion of the pressure washing business, you can also offer pressure cleaning of drains, pipes, and sewage lines. The equipment is similar and the water pressure is very effective in clearing blocked pipes, blasting tree roots out of the way, and keeping sewer lines flowing.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your pressure washing business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

In most states, it is necessary to obtain a wastewater discharge permit. More information about these permits can be found on your local state website. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract (e.g. MSA)

In business where services are provided on an extended basis, a services contract is often put in place outlining terms and conditions of service. You may wish to require clients to sign a services agreement before starting a new project. This agreement clarifies client expectations and minimizes risk of legal disputes by setting out payment terms and conditions, and service level expectations.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your pressure washing business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Labor Safety Requirements

It is important to comply with all Occupational Safety and Health Administration requirements.

Relevant regulations include:

• Appropriate hazard identification
• Injury reports
• Proper safety precautions when operating potentially dangerous equipment (e.g. pressure washer, ladders, etc.)

Certificate of Occupancy

When pressure washing businesses operate from a physical location (like when offering a drive-thru pressure washing service for cars) a Certificate of Occupancy (CO) will be necessary. A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a location:

• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a pressure washing business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a location:

• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your pressure washing business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Pressure Washing Business needs and how much it will cost you by reading our guide Business Insurance for Pressure Washing Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a pressure washing business

The best promotion comes from word-of-mouth that happens naturally when you please customers with the work you do. A campaign of using hand-out flyers is also a good idea. Giving discounts for repeat customers helps build a stable business. Offering a commission to related businesses such as an auto repair shop or a landscaping company for bringing you customers is another great way to increase business.

Contracts in this business often come from local government agencies looking to fix up part of the area. Establishing long-lasting relationships with government officials can help ensure your business is responsible for the restoration of your area.

As this is a service that is not crucial for everyone, it is important to consider your market. Residential customers with high disposable income tend to be the most valuable customers. Power washing is often needed at construction sites upon finishing.

Another good source of customers is homeowners who are putting their homes on the market. People usually want a house they are selling to look its best and that includes the cleanliness of its exterior.

How to keep customers coming back

One of the most effective ways to advertise your business is to have a very attractive logo and big lettering of your phone number painted on your van(s). When the van is not busy doing a job, park it in a place where it is highly visible to lots of traffic that passes by, who can see the van.

Customers are naturally drawn to high quality service and low prices. This is another place where word-of-mouth is extremely valuable. Satisfied customers will stay and recommend your services to others.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Those who are comfortable using high-pressure washing equipment and enjoy helping their clients make things look sparkling clean and new are best suited to this type of business. Ideal owners are those who enjoy cleaning things for people and who have a nice personality that is friendly and attracts more clientele after a job is done well.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a pressure washing business?

First and foremost, owners of this type of business pressure wash clients’ property. A business owner for a pressure washing company needs to maintain good relations with existing clients and constantly look for new ones. The goal of the business owner is to keep the appointments for the cleaning teams with a full calendar. The idea is to use the equipment and the teams as much as possible.

What are some skills and experiences that will help you build a successful pressure washing business?

It helps to have some mechanical knowledge and to be comfortable working with pressure washing equipment. The equipment needs to be maintained properly and can be dangerous to use if not handled correctly. A guide to pressure washer use and maintenance can be found here .

What is the growth potential for a pressure washing business?

The exciting thing about this business is that a person can start in one local area and then expand to offer similar services in other areas. There are franchise opportunities and a business can expand from a local market to a regional market and then go national.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

This business starts with a single van. It can expand based on the demand for services and the expansion happens with one van with one new worker at a time. Usually, a single person can handle a job. Sometimes there is a need for two people. This means that to build up a team requires getting another van, the equipment, and hiring at least one new person, perhaps with an assistant.

It is easy to decide when to add another van. The decision comes from having the first van over-booked and turning away new customers. You do not want to invest in a second van too early, but you also want to be able to handle the demand for your services with enough staff and equipment to meet their needs.

Pressure washing equipment can be very dangerous. It is imperative when building a team, to hire employees who are certified and reliable. More information about certification can be found on the website of the Power Washers of North America.

Useful Links

Industry opportunities.

• Franchise opportunity with Sparkle Wash International

Real World Examples

• Pristine Clean, a Cleveland-area-based pressure washing business
• Supreme Deck, a Metro-Detroit-based pressure washing company

Further Reading

• How-to guide detailing the process of starting a pressure washing business
• Guidebook on cleaning with power washers

Entrepreneur Interviews

Read Interview

Have a Question? Leave a Comment!

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How to Start a Pressure-Washing Business in 11 Steps

By Meghan Wentland

Posted on Apr 30, 2024 1:29 PM EDT

13 minute read

Photo: istockphoto,com

We may earn revenue from the products available on this page and participate in affiliate programs. Learn More ›

Pressure-washing can help restore the outside of a home to its former glory. Mildew, mold, moss, and other debris often build up on house siding, decks, fences, outdoor furniture, and doors—pretty much anything that is exposed to the elements. Pressure-washing is an efficient, effective, and satisfying way to clean exterior surfaces. However, most people don’t need to do the task frequently enough to make it worth owning and maintaining the kind of high-quality equipment that will do the job well. Additionally, many people may not be comfortable scaling the side of a home while dragging a hose and pressure wand. These factors create a marketplace for pressure-cleaning services. So how does an entrepreneur start a pressure-washing business? There are several steps for entrepreneurs to take prior to buying one of the best pressure washers and taking appointments to ensure that their business will be safe, legal, and successful. Although there’s no pressure-washing business start-up kit to help entrepreneurs get started, following several steps can help them find their footing in the industry and grow a successful business.

Before You Begin…

Before getting too far into the planning process, it’s key for an entrepreneur to make sure they know how to pressure-wash and how to do it well. It’s not uncommon for weekend warriors to have a pressure washer that they can pull out to blast a little mildew off the back of their home, but owning a business that specializes in pressure-washing means the owner needs to know all of the best-practice techniques. Aspiring business owners will need to spend some time learning the dos and don’ts of pressure-washing , making sure they know the uses of different tips, angles, and force levels. No entrepreneur wants to start a pressure-washing business by stripping all the stain off of a deck and blasting chunks of wood into the air. 

Tips for Starting a Pressure-Washing Business

• Determine the business’s unique selling point (USP)—the things that will set the business apart from the others in the market—and then capitalize on it. 
• Make sure the business’s goals and pricing structures are realistic—especially at the beginning. 
• While establishing the hours of operation, check the noise ordinances in the towns where the business will offer services. Some municipalities don’t permit loud machinery noise before 7 or 8 a.m., and no business owner wants to get a citation. 

STEP 1: Research the market and create a business plan.

There is always a demand for pressure-washing. It’s a growing industry, especially as clients become more interested in the environmental value of cleaning with pressurized water instead of using chemical cleaners. The question for someone opening a pressure-washing business is where they fit in the local market. Entrepreneurs will want to spend some time looking at the United States Small Business Administration’s market research and competitive analysis guide . Then they’ll want to do a survey of the pressure-washing companies already operating in their area. There will probably be a few of the best power-washing companies or pressure-washing companies that have been in place for decades, some large operations, and some small one-person businesses. In general, low start-up costs mean it’s pretty inexpensive to break into the pressure-washing market, so entrepreneurs will need to ensure the market in the area isn’t oversaturated before they begin investing. Entrepreneurs will also want to look at the services these potential competitors offer to see if there’s a gap in the market that their company could fill.

Next, aspiring business owners will want to develop a formal business plan. Why? Well, first, starting a business can be overwhelming and a little intimidating. Having a formal business plan in place means entrepreneurs can be more confident that they’ve addressed all of the known issues and some of the unknown ones. Also, many banks or lenders will want to see a business plan before approving financing, or the formation of business bank accounts. 

What does a formal business plan involve? First, the owner will need to complete a business overview, in which they identify the services the business will provide and who the target customers are. Business owners will need to include a list of services they plan to offer and their planned pricing strategy, along with a summary of their market research to show that the business is needed and viable. The overview will also need to include an analysis of the competition’s strengths and weaknesses balanced against the proposed business’s strengths and weaknesses. Next will come a marketing plan, a hiring plan and timeline for bringing employees onboard, and carefully constructed financial projections for the first year, including a target income, estimated expenses, and the business owner’s salary. Once the business plan is complete, the entrepreneur will need to formalize it by adding an executive summary of the whole document, a table of contents, and a title page with the business name and the date. 

Writing a business plan can seem challenging—especially for those who have never written one before—so getting some help from a professional isn’t a bad idea. Alternatively, entrepreneurs can check their local small business association for guidance and templates. 

STEP 2: Decide how you want to structure your business.

For legal and tax purposes, it’s important for an entrepreneur to formally create their business structure and give their business a name. There are several ways to structure a business, including a sole proprietorship, a limited liability company (LLC), a partnership, or a corporation. 

For a very small business, a sole proprietorship is the simplest option, as it uses the owner’s personal social security number to register and uses a “doing business as” (or DBA) name. The trouble with a sole proprietorship is that because the owner is actually the business, all of the liability in case of damage, accident, or injury falls directly on the owner personally. LLCs protect personal assets while allowing the business owner a little more freedom in terms of how the company is managed and taxed. Corporations are slightly more complex to register and have more restrictions on management. However, a corporation is its own entity, separate from the owner, so any debt or legal challenges belong to the business, protecting the owner’s personal assets.

Entrepreneurs who want to ensure their business is registered correctly can hire one of the best LLC services , such as LegalZoom or Northwest Registered Agent , to help them file the correct paperwork. Hiring such a service adds to the business start-up costs, but it can be worth it for business owners to know they’ve checked all necessary boxes for their business to operate legally.

STEP 3: Get the appropriate business licenses to operate legally in your state.

Licensing requirements for businesses vary from state to state. Some states require all business owners to obtain a general business license, while some require general contractor licenses. Others require a combination of business permits, environmental licenses, and professional certificates. Entrepreneurs will need to check the business page on their state government website to verify the specifics. It’s vital that business owners check the actual state government page. There are quite a few sites that are willing to provide the necessary forms to a new business owner for a fee, but the forms are generally online at the state government at no charge. 

STEP 4: Get business insurance coverage.

Insurance coverage is important for every business, which includes business insurance for pressure-washing. This project involves shooting powerful streams of water at surfaces and climbing on wet ladders and roofs while hefting pumps and hoses. This makes carrying insurance nonnegotiable. Any business needs to carry liability insurance at a minimum, and a pressure-washing business may choose to cover its equipment and property as well. When the business scales up to include employees, workers’ compensation insurance is also required.

The best small-business insurance companies , such as NEXT Insurance and Thimble , can help pressure-washing business owners get the best coverage for their company at a price that fits in their budget.

STEP 5: Apply for an employer identification number (EIN) and open a business bank account.

If an entrepreneur opts to register their business as an LLC or corporation, they’ll need to apply for an Employer Identification Number (EIN) from the Internal Revenue Service (IRS). This allows the business to file taxes and be identified as an entity that’s separate from the owner. 

Keeping business expenses and profits separate from the household expenses of the owner will keep life simpler and make things easier come tax time. Opening a new business bank account using the business EIN will make that separation simpler to accomplish. Many banks offer perks for their business clients, especially if the business owner already has an account, so it’s a good idea for entrepreneurs to check with their personal bank first before shopping around for the best business bank account.

STEP 6: Purchase the basic equipment and supplies needed to start the business.

When first starting a pressure-washing business, there’s no need for the owner to go overboard when it comes to equipment. But it is necessary for an entrepreneur to buy the foundational pieces of professional pressure-washing equipment they’ll need to do their job well. It’s worth business owners doing some research and investing in quality pieces that will form the basis of their business. That doesn’t mean entrepreneurs need to buy the most expensive tools, but choosing pieces that are well fabricated can help business owners save money in the long run. The following items are necessary for getting a pressure-washing business off the ground.

• A pressure washer. Unsurprisingly, entrepreneurs will need to have a good-quality pressure washer to get their business started. The best gas pressure washers cost more up front than electric ones and will require the business owner to transport and store gas. Electric versions cost less but are also less powerful and will require the business owner to locate a power outlet at customers’ homes and use extension cords to reach the necessary areas. Pressure washers are available in light-duty, medium-duty, and heavy-duty models, and each type is priced accordingly. A smaller company just starting out may consider renting or leasing the equipment initially to save on start-up costs.
• Supplies. Pressure washers can come with several different attachments, including the best pressure-washer surface cleaners , nozzles, hoses, siphon pumps, and wands for gutters and tough-to-reach spots. Entrepreneurs will also need to purchase cleaning supplies and gas and oil to run the pressure washer.
• Ladders. Entrepreneurs will need to purchase a ladder that they can maneuver easily to reach higher areas of homes. Ladders will need to be safe and sturdy to support the weight of the worker and any equipment they’re holding. 
• A uniform. It might not seem like a necessity, but even a T-shirt with the business logo will lend an air of professionalism and help employees feel part of the team. Plus, customers and passersby will become familiar with the company.
• Transportation . Business owners will need one or more vehicles to cart the washer, supplies, and ladder to jobsites. This could be managed with a pickup and a trailer. However, for legal purposes, it’s a good idea to have a vehicle owned by the business instead of the owner—and the owner can put the company logo on the sides for inexpensive and effective advertising. Vehicles can be leased if an outright purchase isn’t in the budget.

STEP 7: Decide which services to offer and set your rates.

Before setting rates, business owners will need to determine which pressure-washing services their business will offer. Good market research into the cost to pressure-wash a house or the cost to pressure-wash a driveway in their region will help an entrepreneur learn what other companies in the area are offering. Since the owner will want their company to stand out, they’ll need to craft a menu of services that includes regular pressure-washing services as well as some specialty services that other companies don’t offer. 

Residential pressure-washing clients will generally expect a pressure-washing company to offer house, deck, driveway, and patio washing. Specialty options might include fences, gutter exteriors and roofs, patio furniture, or even children’s sandboxes and outdoor toys. Business owners will want to be careful what they advertise, however. Some components of a home should never be cleaned with a pressure washer , or they require special consideration when doing so. Also worth considering are commercial clients: Towns and cities have building facades, sidewalks, memorials, and schools that need cleaning, and business parks and industrial districts have cleaning needs as well. 

Rates can be set in one of two ways: either hourly or by the job size and scope. Entrepreneurs will want to check out the local market and see if there’s a particular trend in the area, then take a look at how much others are charging. They’ll want to find just the right spot—they won’t want to price their services too high and essentially price themselves out of the market, but they’ll also need to charge high enough rates to ensure a profit. Entrepreneurs can test out a few of their services and see how long they take, then consider how much they would charge hourly or per job as a starting point.

STEP 8: Create a website and list your business on social media platforms.

A user-friendly website can help showcase a business to current and potential customers. The website will need to include the following:

• Contact information
• Pressure-washing services offered
• Before-and-after photos of previous jobs
• Client testimonials

Entrepreneurs who want to try creating a website themselves can use one of the best website builders for small businesses (such as GoDaddy ), or they can hire a marketing agency to create their website and manage their marketing. The latter may result in a more unique website, but it will also add to the total start-up costs.

Entrepreneurs will also want to use social media and online job posting boards as much as possible. They can join local neighborhood groups such as Nextdoor, as well as Facebook, X (formerly Twitter), and Instagram to promote their business to friends and neighbors. Business owners can post before-and-after photos on Instagram to show their work or make TikTok videos to show their processes. Business owners can also create listings on any of the best lead-generation websites for contractors , such as Angi or HomeAdvisor , to find new clients.

STEP 9: Make a marketing plan that includes both traditional and digital marketing methods.

It may seem tempting for a business owner to market only through online channels—they’re often free or low-cost, they’re easy, and lots of potential customers will see them. But it’s also important for entrepreneurs to remember that not all potential customers for a professional pressure-washing business are online. To reach the most clients, it’s essential to include both traditional and digital marketing methods in a business marketing plan.

Business owners can place pressure-washing business cards or flyers around town, place door hangers around neighborhoods after finishing a job, or use yard signs in customers’ yards (with their permission). Additionally, printing a sizable logo with the company name and contact information on the vehicle can grab the attention of potential customers while the business owner is driving around town. Other marketing ideas include renting a booth at local events and placing advertisements in local newspapers. These methods may seem old-fashioned, but they can be effective. 

STEP 10: Network with other local business owners.

Word of mouth is probably one of the most powerful marketing strategies available. And networking with local businesses is an excellent way to get word-of-mouth referrals. Partnering with other pressure-washing companies is certainly an option, but business owners may have better luck getting referrals by partnering with other home service businesses that can refer clients who are looking for pressure-washing services. 

Realtors and home stagers are both great potential partnerships, both because they may need pressure-washing services themselves and because their clients will turn to them for advice on who to hire to work on their new homes. Builders, rental companies, and gutter-cleaning businesses are also likely connections, because they do work adjacent to pressure-washing services or power-washing services . If the company will offer solar panel pressure-washing services, they can reach out to solar companies and installers for potential leads. 

Networking can mean several things. Sometimes it’s as simple as a business owner keeping a list of adjacent businesses whose work they respect and would be willing to recommend to their own customers. It can also mean offering pressure-washing coupons or discounts to clients or other business owners who refer new clients to the business. 

STEP 11: Hire employees to help you scale the business.

Eventually, the business will become established and the owner will become more proficient at using their time well and pricing their jobs right. At this stage, it may be time to upsize. The exact timing of when this will happen depends on the local market and the success of the business. However, once the business is making solid profits and the owner is maximizing their own work hours, it may be time for them to consider investing in another machine or two and hiring employees. At first, the employees will simply be a team to help increase the number of jobs the business can take on. But eventually, as the employees become more experienced and the owner can hire more people, the entrepreneur will be able to take a step back and let their employees do the actual work while they focus on running and growing the business. 

Entrepreneurs will want to choose their employees carefully to make sure they will represent the company professionally. They can look for employees that either have a lot of experience or are willing to learn, and they will want to train employees to work safely and effectively to get the job done. 

Starting a pressure-washing business can be an exciting, bold move that may also feel risky. Having a clear plan and in-depth knowledge of the business can reassure entrepreneurs that they have put together the very best package possible to make their business a success. 

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How to Start a Pressure Washing Business (Ultimate 2024 Guide)

Pressure washing can be a perfect business for those who have some extra cash laying around and are willing to work in the sun.

With high profit margins and low start-up costs, opening a pressure washing business could be a perfect fit for many entrepreneurs.

If you want to quit your day job and become an entrepreneur full-time, starting a pressure washing business is a great option.

In this post, I’ll explain the steps and details of starting and growing a successful pressure washing business . You’ll learn the basic equipment needed to get started, how to craft a marketing plan to attract new clients, and learn how much money you can make pressure washing . Let’s dig in.

How to Start a Pressure Washing Business

Starting a pressure washing business can be quite a lucrative side hustle turned business. Below I'll explain each step of how to get started.

Learn the Basics of Pressure Washing

Pressure washing is pretty easy to understand. The pressure added to water is powerful enough to clean any surface free of debris. But be careful! Because of the high pressure, you can damage some surfaces, foliage, and even yourself!

Even though it is relatively simple to understand, many amateur pressure washers can make mistakes.

You’ll need to do some research before you get started pressure washing. There are many different videos that teach various techniques. Below are a few to help you get started!

Practice, Practice, Practice

Before you go full-blown into opening your business, you’ll want to ensure your services are top-quality.

If you don’t currently have a pressure washer, consider renting one to practice. It will typically cost less than $100 to rent for the day, giving you ample time to work on your skills.

Practice and improve your pressure washing skills by offering to clean your neighbors' driveways, decks, or home exteriors free of charge.

Follow up by asking them how they would rate your services. If they do not approve, go back and keep practicing until your skills are adequate.

Create a Business Plan

Before starting your pressure washing business, you need to have a plan in place to determine how you will become profitable and run your operations.

A business plan will help you set goals, track progress, and make changes as needed along the way.

Business plans should contain a few main sections including your business overview, target market, marketing strategy, and financials.

Obtain Funding for Your Business

If you need to raise money to start your power washing business, this is the time to do so.

You have several options for finding money to start your business.

• Ask friends and family
• Use crowdsourcing
• Take out a small business loan

Each option has benefits and drawbacks. For example, small business loans can have relatively high interest rates that will cost you money. On the other hand, asking friends and family for money can cause stress if your business doesn't pan out.

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Structure Your Business Operations

Before getting started, you’ll want to form the business entity legally and understand how it will operate. This means you’ll need to register your business with the state your company operates in, set up how your business will run, and have a plan to ensure the business can grow. 

Determine Your Business Name

The first step in forming your business is determining its name. It’s a good idea to create a name that both describes your business and is not attached to you personally. This will allow you to sell the business at a later date if you choose.

You should also consider what domain names are available for purchase before deciding on a name. After all, if the domain is not available, you might not want to use that name for your business.

It’s also wise to consider the SEO value of your business's name. Because search engines are more likely to rank your business if it has the words “pressure washing” in the name, this is something to contemplate. For example, this Louisville Pressure Washing company used the domain name “ louisvillepressurewashingco.com ” to give it's ranking a boost in search engines.

Complete Your Business Registration

Once you’ve landed on the name for your business, you’ll need to register it with the state you reside in.

You can  find more details about registering your business via the Small Business Administration that can be found here .

To register your business, you’ll need to provide a few basic fundamentals:

• The business structure such as a sole proprietorship, LLC, or other entity.
• The name of the business
• The location of the business

Depending on your state, it can cost around $100 to form your business.

Obtain any Business Permits or Licenses

Depending on the state your business will be working in, you might be required to obtain a wastewater runoff license.

Keep in mind that any licensure requirements vary from state to state so it’s wise to  visit the SBAs website  for more details.

It's also important to ensure your business is OSHA compliant to avoid any potential penalties.

Purchase Business Insurance

Insurance is essential when starting a pressure washing business. This will ensure to your clients that anything that could possibly be damaged by your doing is covered by their insurance policy.

The costs are typically low but you can expect to shell out somewhere between $1,000 to $2,000 annually for your policy. You’ll want to review the details of the coverage before committing.

Business insurance can also cover equipment and workers compensation in case there is a mishap on the job site.

Open a Business Bank Account

You’ll need to keep your personal and business finances separate for both tax and organizational purposes.

Opening a business bank account is quite simple. Just visit your local bank branch and they should be capable of helping you get started.

There are plenty of business checking accounts that are completely free and can make your daily operations a breeze.

In addition to a business bank account, you can also consider opening a business credit card to earn rewards on your business purchases.

Purchase a Business Phone & Location

Unless you plan to conduct your business out of your home, you’ll likely need to find warehouse space to run your business.

While it is not necessary, those with larger operations might opt for the convenience of having a physical location to conduct business.

In addition, you’ll also need to purchase a phone for your business for potential clients to get in touch.

You can opt for a business cell phone plan or use a VOIP solution that will forward calls to your current mobile phone. Prices vary but you can expect to spend at least $50 per month for a business phone plan and at least $10 per month using a VOIP solution.

Understand Your Taxes and Accounting

Any profits that your business brings in will need to be taxed no matter the type of business you select.

If your business is a sole proprietorship, you’ll need to include any income from your business on your personal tax return. With this in mind, you’ll want to set aside money from each job you complete to dedicate towards your state and federal tax bill. If you do not save any money, you could be in for a large amount owed come tax season.

As a rule of thumb, you should plan to set aside anywhere from 25% to 30% of your income for tax purposes.

But there’s good news. Any costs that your business incurs can be deducted from your taxes. This means that you will only be taxed on your business profits.

Costs such as marketing expenses, fuel for your vehicle and pressure washing equipment, office supplies, and many more can be deducted from your revenues.

Related: How to Start a Painting Business

Determine Your Pricing and Rates

Pricing your pressure washing services can be difficult. There are two main methods of pricing when it comes to service-based businesses: price per hour of labor or the price to complete the job.

Both pricing strategies have benefits and drawbacks. If you price per hour, you might miss out on more money if the job can be completed in a short amount of time. If you price for the entire job, you might lose money if the job requires more time than you quoted.

Either way can be successful. We’ve found that most of the time, pricing per job will balance out over time.

Pressure Washing Pricing Examples

Below is a list of common pressure washing services with the average pricing for each. Keep in mind that the complexity and size of the project will have a significant impact on the price you charge.

• Driveway Pressure Washing: $100 – $250
• Deck or Patio Pressure Washing: $200 – $600
• Home Exterior Pressure Washing: $500+
• Fence Pressure Washing: $300+
• Vehicle Pressure Washing: $50 – $60

3. Strategize a Marketing Plan

After you’ve formed the business from a legal perspective, you’ll need to craft a plan on how you will find new clients for your services. There are many methods of doing this outlined below.

Create a Website

In 2022, you NEED a website to attract clients to your business. Not only does it establish a method for customers to contact you, but it also proves your trustworthiness.

By having a company website, potential clients are more likely to trust that your business is authentic and you complete their job to their standards.

Your website should include necessary details about your business including the services you offer, any contact information, and links to your social media profiles.

For those looking to expand their business, you can also add a blog to your website to utilize content marketing as a method to gain clients. This is a more advanced form of marketing that requires a significant investment of time to utilize.

Social Media Marketing

Social media is a great way to promote your services to potential clients.

But what platforms should you use?

Facebook is most likely your best bet because of its aging user base that consists of those more likely to own a home.

You should post pictures of your services, customer testimonials, and any offers that you’re currently running to gain exposure to your brand.

For existing customers, ask them to follow you on your social media account to keep them up to date with your latest offers and service offerings.

Word of Mouth Marketing

Word of mouth marketing is a more traditional method of marketing that involves gathering and promoting customer testimonials with the goal of convincing new clients to use your services.

People are more likely to trust what others say about your services than yourself.

So how can you take advantage of word of mouth marketing?

The best way is to ask your satisfied customers to refer you to others and leave reviews for your services.

Paid Advertising

Paid advertising can come in many forms. From television ads to digital advertising, paid advertising is usually for businesses that have larger budgets and are looking to grow more rapidly.

It’s best to leave paid advertising until later in your business operations as it can become quite costly.

Flyers or print advertisements are the most common marketing strategy when it comes to service-based businesses. And for good reason, it works.

By creating and distributing flyers to local neighborhoods, you can quickly gain exposure to many potential clients.

You’ll want to include the basics of your business on your flyers such as the name of your business, the services you offer, and how they can get in touch with your company.

Companies will either leave their flyers in paper boxes or deliver them directly to doorsteps. You can also consider having your flyers delivered directly using the USPS. This is more costly but comes with higher conversion rates.

Door to Door Advertising

Another common method of advertising for service-based businesses is door to door advertising. This involves approaching potential clients by speaking with them at their homes.

This method will require the most time and effort but can be more successful than other types of marketing.

Vehicle Wraps

Vehicle wraps are a common form of marketing in the service business industry. Why? Because they are effective in getting customers to call without any work required. This passive method of acquiring leads is extremely cost effective. 

A vehicle wrap will cost you a few thousand dollars but this is often recouped over the first few years of business. 

A vehicle wrap also establishes your business as authentic and trustworthy. 

If you're looking for a lower cost option, you can also consider purchasing decals for your vehicles. These are smaller stickers that still look professional but don't cover the entire vehicle.

4. Purchase Your Pressure Washing Equipment

Outside of the obvious items like the pressure washer itself, there are a few other items you’ll need to open a successful pressure washing business.

Cultivate Relationships with Current Customers

Your customers can be your greatest assets when it comes to finding new business. You can ask them if they know of anyone needing your services to expand your business.

If you want to grow your power washing business, be sure to focus on your customers.

Promote Offers

If you’re finding it difficult to close deals, you might want to examine creating exclusive offers to seal the deal. It might be something like 10% off their first service or various other offers.

This will give your potential client the need to act soon to benefit from your offer.

Expand Your Offerings

If you’re currently only offering your services to residential customers, you can consider expanding to offering commercial services as well.

These clients will usually be easier to work with and will also have larger budgets, making it a great way to boost your companies revenues.

Related: How to Start a Laundromat Business

Hire Employees

If you’re ready to take the next step in your pressure washing business, you might want to examine hiring employees to help you complete work. Once you have an established base of customers, you can hire employees enabling you to take on even more customers.

These laborers are often inexpensive costing you anywhere from $10 to $20 per hour.

How to Start a Profitable Pressure Washing Business

As with any business, there is a certain element of risk when getting started. But that doesn't always have to be the case. To start a profitable business, you'll want to focus on two numbers, your revenues and your expenses. 

If your business is currently losing money, you'll need to either gain more customers or cut costs. I recommend the first option to help your business grow. This can be done through marketing your business more effectively – perhaps passing out more flyers or spending money on pay-per-click marketing. 

When starting your business, start small, but trustable. For example, you don't need the best pressure washer available, but you also need to have one that's capable of completing a multitude of jobs. 

Knowing your target audience is key to acquiring new customers. You'll want to go after homeowners with a medium income who don't want to do the work. You can entice these potential customers with offers to close the deal and make more money. 

Related: How to Start a Mobile Car Detailing Business

How to Retain Pressure Washing Clients?

You might think of a pressure washing job as a one time expense, but that's not always the case. 

Driveways, home exteriors, fences, and other surfaces can gather a significant amount of dirt, mildew, and other substances over the course of a few months. 

To retain clients, be sure to give them a call around one year after your services have been completed.

Pressure Washing vs Power Washing: What's the Difference?

There isn't one! Pressure washing and power washing mean the same thing!

Can I Start a Pressure Washing Business on the Side?

One of the things I love most about a pressure washing business is the ability to work on it as a side hustle when getting started. 

You can complete work on your nights and weekends. 

Once you grow a big enough client base, you can opt to quit your full time job and work on your business. 

Final Thoughts on How to Start a Pressure Washing Business

Pressure washing is a simple service that you can provide with the right equipment. This equipment will typically cost you a few thousand dollars or less to get started.

First, you’ll want to learn various pressure washing techniques to become a strong competitor. Then you can form your business entity from a legal perspective. Next, you’ll want to craft a marketing plan to have a solid understanding of how you will attract new clients. Following the construction of your marketing plan, it’s time to put together your plan on how you will operate the business. Who will answer the phone? Finally, it’s time to purchase your equipment and get started!

Starting and growing a pressure washing business is like any other business. It will take time and effort to grow. But you will get out what you put in.

Dedicate the time and you could grow your business into an income-producing machine !

Are you interested in starting a pressure washing business? Why haven’t you started? Comment below!

Recommended Reading

How to start a mobile detailing business (step by step guide).

Starting a mobile car detailing business is a great option for those who get gratification seeing the transformation of a vehicle. Learn how to start yours!

Pressure Washing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Cleaning Service » Pressure Washing

Are you about starting a pressure washing business ? If YES, here is a complete sample pressure washing business plan template & FREE feasibility study . One of the very businesses that you may want to consider starting is the pressure washing business.

This business is sure a unique one and the point is that every day more and more people have continued to smile to the bank. If you are looking for a very profitable business to commence, then you need to look in the direction of the pressure washing business.

 A Sample Pressure Washing Business Plan Template

1. industry overview.

Pressure washing businesses make use of pressure washers to carry out their washing services and a pressure washer or power washer as it is also called is basically a high-pressure mechanical sprayer that is used to remove stuffs such as clogged oil, greasy stains, unwanted graffiti, loose paint, mold, grime, dust, mud, and dirt from surfaces and objects like building facilities, bridges, ships, vehicles and concrete surfaces.

Usually, high-pressure water mixed with special cleaning chemicals, aids in the removal of stubborn stains such as greasy stains, clogged oil, graffiti, and loose paints et al especially when the water is hot, as a quick rinser of the softened graffiti.

No doubt, the Pressure Washing industry is in the mature stage of its life cycle. Over the last 10 years, the industry is projected to improve its contribution to the United States’ economy by 3.6 percent.

The Pressure Washing industry is expected to grow a little faster than the overall economy; this is due to a steep revenue declines and profit margin contractions at the start of the stated period, effectively skewing IVA growth rates. Going forward, in the next five years, the Pressure Washing industry IVA and GDP are expected to increase at a steady rate.

Just like any other business, the demand for pressure washing services usually declined during recession period / economic downturn and this is due to the declining household spending on cleaning services and reduced demand from business clients. As the economy grow, and income increases, there will be corresponding increase in the demand for cleaning related services such as pressure washing services.

The Pressure Washing industry is indeed a very large industry and pretty much thriving in all the parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

As a matter of fact, there are no companies with a leading market share in the industry. Statistics has it that in the united states of America alone, there are about 135,302 licensed and registered pressure washing businesses responsible for employing about 187,073 employees and the industry rakes in a whooping sum of $9bn annually with an annual growth rate projected at 0.5 percent

Over and above, pressure cleaning businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (businesses, government and household et al).

2. Executive Summary

The name of our company is Prime Pressure® Washing Company. We are a standard pressure washing business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated business district in the heart of Atlanta – Georgia, U.S.

We are strategically positioned in between a residential center and an industrial hub and we are set to services the whole of the community both corporate clients and individual clients alike.

Our basic service offering to our highly esteemed customers as a pressure washing company will revolve around Swimming pool cleaning & maintenance, Parking lot sweeping, Drain & gutter cleaning, Graffiti removal / washing, Snowplowing, Ventilation duct cleaning, Chimney sweep services, Window washing, Drain, duct and gutter cleaning, Pool maintenance, Parking lot and driveway washing, Chimney sweep services, Providing other outdoor maintenance services and other cleaning services.

Although our intention of starting a pressure washing business is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading pressure washing company in Atlanta – Georgia.

Prime Pressure® Washing Company is located in a full-serviced state of the art pressure washing cum cleaning facility which has the following features: a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system

We will offer both in – station and out – off station services. Our customers will have the options of choosing from our different packages – we have the plans to serve both individual clients (households) and corporate clients (industries and the government) as well which is why we designed various packages.

At Prime Pressure® Washing Company we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own pressure cleaning business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our pressure washing business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality pressure washing services and that is exactly what we will do. We are open to the use of latest technology in the pressure washing industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers.

Prime Pressure® Washing Company is owned and managed by Mr. Piers Reagan and Family. Piers Reagan has well over 15 years of experience managing some of the leading pressure washing companies and industrial cleaning brands in different cities in the United States of America and Canada prior to starting Prime Pressure® Washing Company.

3. Our Products and Services

Prime Pressure® Washing Company is a standard and well – equipped pressure washing company that offer a wide range of services that revolves around the pressure washing cum industrial cleaning industry and other complementary services.

We intend giving our customers every reason to always come back which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs. These are the services we will offer as a pressure washing company;

• Swimming pool cleaning & maintenance
• Parking lot sweeping
• Graffiti removal / washing
• Drain & gutter cleaning
• Snowplowing
• Ventilation duct cleaning
• Chimney sweep services
• Window washing
• Drain, duct and gutter cleaning
• Pool maintenance
• Parking lot and driveway washing
• Providing other outdoor maintenance services
• Other related industrial cleaning services

4. Our Mission and Vision Statement

• Our Vision is to become the number one pressure washing company in the whole of Atlanta – Georgia with active presence in major cities in the United States of America and Canada.
• Our mission as a pressure washing company is to develop a highly successful, profitable all round pressure washing business which provides quality services in our community and to become a standard for an ideal pressure washing business not only in the State of Georgia but also throughout the United States of America and Canada where we intend selling our franchise.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our pressure washing company on the right business foundation.

As a matter of fact, we are set out to build a pressure washing business that will be a standard for the pressure washing cum industrial cleaning industry in the United States of America and Canada. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

In other to achieve this, we are aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our pressure washing business will be anchored on the team not on any individual.

With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional pressure washing business. Definitely, we will have various employees to man the various services offering of Prime Pressure® Washing Company.

Prime Pressure® Washing Company will employ professionals and skilled people to occupy the following position;

• Manager (Owner)

Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

• Cleaners / Pressure Machine Operators (6)
• Truck / Van` Driver

5. Job Roles and Responsibilities

There are several roles that needs to be occupied in the pressure washing business; here they are;

Manager (Owner):

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals and payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities in the organization
• Ensure that the facility       is in tip top shape and conducive enough to welcome customers
• Prepares budget and reports for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for all employees
• Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily activities of organization.
• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Document all customer contact and information
• Represent Prime Pressure® Washing Company in strategic meetings
• Helps increase sales and growth for Prime Pressure® Washing Company.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Prime Pressure® Washing Company
• Serves as internal auditor for Prime Pressure® Washing Company.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners / Pressure Machine Operators (6):

• Responsible for handling core services that revolve around Swimming pool cleaning & maintenance, Parking lot sweeping , Drain & gutter cleaning, Graffiti removal / washing, Snowplowing, Ventilation duct cleaning, Chimney sweep services, Window washing, Drain, duct and gutter cleaning, Pool maintenance, Parking lot and driveway washing, Chimney sweep services, Providing other outdoor maintenance services and other industrial cleaning services et al as requested by clients
• Clean up after customers and clean work area.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the manager,

Truck / Van Driver:

• Responsible for transporting equipment, supplies and workers to project site
• Delivers completed cleaning jobs that care movable to clients as requested
• Runs errand for the organization
• Handles any other duty as assigned by the manager,

6. SWOT Analysis

Pressure washing business is one of the many businesses that can easily generate sales with little stress, as long as it is well positioned and equipped to carry out the various services. We are building a standard pressure washing business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal pressure washing business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of pressure washing business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Prime Pressure® Washing Company Atlanta – Georgia;

Prime Pressure® Washing Company is centrally located in a densely populated industrial and residential estate in Atlanta – Georgia; our location is in fact one of our major strength. We have a well – equipped state of the art facility and we are also one of the very few pressure washing companies in the whole of Atlanta – Georgia that offers a wide range of services for both households and industries.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the pressure washing cum industrial cleaning industry, a team of hardworking and dedicated individuals.

Prime Pressure® Washing Company is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the technocrats in the pressure washing and industrial cleaning industry.

• Opportunities:

We are centrally located in one of the busiest area in Atlanta – Georgia and are open to all the available opportunities that the city has to offer. Our business concept also positions us to be a one stop shop in the pressure washing and industrial cleaning industry.

The truth is that there are no standard and well – equipped pressure washing businesses within the area where ours is going to be located; the closest industrial cleaning facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Prime Pressure® Washing Company is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The pressure washing and industrial cleaning market is a market that is dependent on loads of factors. The fact that it helps keep our environment clean and also help in saving energy gives room for people to patronize the business. As a matter of fact, it is now common and trendy to find pressure washing and industrial cleaning companies leveraging on ‘Climate Change and Save Energy’ to market their services.

Of course pressure washing and industrial cleaning business responds to the increase in household spending and improvement in the economy; which is why it has become trendy to find pressure washing and industrial cleaning businesses located around areas where residence and businesses can show that they can afford the services.

Another common trend in the pressure washing and industrial cleaning industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most pressure washing and industrial cleaning companies engage in other related services. Some of them even go as far as establishing a car wash, snow removal services and a carpet cleaning business simply because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our pressure washing and industrial cleaning business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically those who will benefit from our service offering are households, facility managers, industries (manufacturing plants) and government et al. They cut across various different sectors of the economy.

The demographic component of those who need the services of a pressure washing and industrial cleaning services spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life but most importantly every one need to clean up the exterior of the buildings and drainages et al no matter their income level.

Residential and public places needs it more often than the others though. Below is a list of the people and organizations which our pressure washing and industrial cleaning services is designed for;

• The public sector; government ministries, agencies and parastatals.
• Organized private sector
• Facility managers
• Restaurants
• Hotels and Motels
• Residential areas
• Religious Centers
• Retail locations
• Educational Facilities
• Medical facility

Our Competitive Advantage

Pressure washing and industrial cleaning business is an easy to set up business that does not require formal training to achieve; anybody can set a pressure washing and industrial cleaning business if they have the required startup capital and informal training on how to operate the various presser washers.

It means that the possibility of pressure washing and industrial cleaning businesses springing up in the location where ours is located can’t be ruled out. We aware of this, which is why we decided to come up with a business concept that will position us to become the leader in Atlanta – Georgia.

Our competitive edge is that we are a standard business and well – equipped pressure washing and industrial cleaning business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operations.

We can confidently say that the location of our pressure washing and industry cleaning business will definitely count as a positive for us amongst any competitor that might start a pressure washing business or any other related cleaning business in same location where ours is located.

For the time being, Prime Pressure® Washing Company has no real competitors that can compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups pressure washing business and other related industrial cleaning businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Prime Pressure® Washing Company is established with the aim of maximizing profits in the pressure washing and industrial cleaning industry and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Prime Pressure® Washing Company will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would need the services of pressure washing and industrial cleaning business.

We are well positioned to take on the available market in Atlanta – Georgia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our pressure washing and industrial cleaning business and our clientele base.

We have been able to critically examine the pressure washing and industrial cleaning industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to similar startups in Atlanta – Georgia.

Below is the sales projection for Prime Pressure® Washing Company, it is based on the location of our business and of course the wide range of related services that we will be offering;

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the pressure washing and industrial cleaning industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional dance related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Prime Pressure® Washing Company is going to be driven basically by excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

We are quite aware of how satisfied customers drive business growth especially businesses like pressure washing and industrial cleaning and related services.

Prime Pressure® Washing Company is a pressure washing and industrial cleaning business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Prime Pressure® Washing Company.

Our goal is to grow Prime Pressure® Washing Company to become the leading pressure washing and industrial cleaning company in Atlanta – Georgia which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the pressure washing and industrial cleaning industry.

Prime Pressure® Washing Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our carpet cleaning business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Page – Arizona.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our carpet cleaning company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Placing a small or classified advertisement in the newspaper, or local publication about our carpet cleaning company and the services we offer
• Leverage on referral networks such as agencies that will attract clients who would need our customized services
• Advertise our carpet cleaning company in relevant magazines, newspapers, TV stations, and radio station.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied students
• Join local chambers of commerce and industry to market our services.

11. Publicity and Advertising Strategy

Prime Pressure® Washing Company is set to create a standard for pressure washing and industrial cleaning business in Atlanta – Georgia and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a pressure washing and industrial cleaning business. The challenge is that most pressure washing and industrial cleaning companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our pressure washing and industrial cleaning business. Here are the platforms we intend leveraging on to promote and advertise Prime Pressure® Washing Company;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our pressure washing and industrial cleaning business in relevant magazines, local newspaper, local TV stations and local radio station
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach
• Engage in road show from time to time in target communities
• Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the pressure washing and industrial cleaning industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Atlanta – Georgia.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

• Payment Options

At Prime Pressure® Washing Company, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard pressure washing and industrial cleaning company in Atlanta – Georgia, US. These are the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Atlanta – Georgia – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the car wash – $70,000.
• Cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000)
• Phone and utility deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of pressure washing and industrial cleaning equipment (a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system and Flexible pipes for water delivery et al)- $250,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our grand opening party: $1,500
• Miscellaneous: $10,000

We would need an estimate of $750,000 to successfully launch our pressure washing and industrial cleaning business in Atlanta – Georgia, US.

Generating Funding / Startup Prime Pressure® Washing Company

Prime Pressure® Washing Company is a business that will be owned and managed by Piers Reagan and Family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Prime Pressure® Washing Company is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Prime Pressure® Washing Company adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed pressure washing machines and industrial cleaning equipment, electronic appliances, office appliances and bar accessories: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed cleaning accessories and supplies et al: In Progress.

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Pressure Washing Business Plan

Starting any business requires a number of important preliminary steps to be taken in order to have success.

Although a pressure washing business may seem like a relatively simple business to start, there is a significant amount of industry saturation making it quite competitive.

One of the more important parts of the business starting process is developing an effective business plan. Things like market research, cost calculation and analysis, as well as an advertisement plan are crucial.

You will need to educate yourself and your team on the ins and outs of creating a business plan for the pressure washing industry. Let’s discuss these aspects in more detail.

Market Research

The pressure washing market was recently predicted, based on new research  published by MarketsandMarkets , to be worth over 3 billion dollars by the year 2026.

The online and retail demand for portable pressure washers has seen significant growth in recent years, as the industry continues to expand and more businesses surface. Part of your pressure washing business plan needs to be made up of a substantial amount of market research for the areas you plan to operate in. This research involves things like the number of homeowners in the area as well as the average size and style of those homes.

Another aspect of your research should be to take a look at other established pressure washing businesses in the same area to see how they operate and determine how to position yourself as a competitor.

Important areas to target will be highly populated neighbourhoods that are occupied by full size homes that have driveways, fences, decks and areas of siding that will need to be cleaned periodically. Areas that are filled with apartment buildings and condominium complexes will naturally have less cleanable surfaces and therefore not have as many business opportunities for pressure washers. The market research aspect of your pressure washing business plan will be incredibly important for identifying the right locations to target, what prices are competitive within those areas, and what your customer’s budget will look like. This step in the process is definitely not something to overlook in the beginning stages of your business.

Cost Analysis

Another incredibly important aspect of a pressure washing business model is the cost analysis that needs to be done in order to determine an accurately projected profit margin.

Equipment and material expenses like the pressure washer itself and any necessary detergents will be a major factor in the cost analysis as well as transportation, advertising and any other set-up expenses that may arise. Pressure washers can run anywhere from a few hundred to a few thousand dollars for the higher end commercial washers meant for large jobs. When purchasing pressure washers for your business, consider how much each unit will cost in comparison to the total income projections. It is important to set sales goals that will accomodate the cost of these machines as well as provide room for profit. Transportation is another incredibly important factor of your cost analysis that must be addressed. Pressure washing companies will need to commute to their customer’s homes with all of the necessary equipment and manpower required for the job.

A larger sized vehicle such as a van or a truck will be the most effective for transportation. The cost to purchase, rent or lease a vehicle for your business as well as the cost to fuel and maintain it should be factored into the cost analysis.

Advertising and marketing costs will be another major factor to consider when starting your pressure washing business. If you decide to design and print business cards, hire a social media marketing team or invest in radio advertisements, this will be a significant factor in the overall cost analysis.

How To Advertise Yourself

There are so many different ways to go about advertising for your pressure washing business, some will prove more effective than others. Let’s go over some of the most commonly used advertising methods and their uses.

Online Advertising

When it comes to promoting a business, establishing an online presence in one of the most important things to do. Building a website and making yourself available to online searches is crucial, this is where a lot of your prospects will find you. A well designed website that provides important information and speaks to the professionalism of your company is crucial.

Social Media Advertising

Although this may fall under the “online advertising” section, social media advertising deserves its own spotlight. Social media is a very powerful marketing tool that can help expose a business to new prospects and help produce more leads.

Creating a presence on social media platforms like Instagram, Twitter, Facebook and TikTok are effective ways of getting your name out there.

Provide consistent content that speaks to your audience and fosters a confident relationship, while proving your expertise in the pressure washing industry. Use appropriate hashtag sets in order to increase searchability and exposure to new viewers.

In order to start a pressure washing business that will be able to find and maintain success, there are a number of important steps to take.

One of those steps is to build out an effective business plan that will provide crucial information about the industry, the market in your area, and advertising strategies. We have discussed the pressure washing business plan, and given insight into market research strategies, cost analysis and how to go about advertising your business. Despite the fact that this type of business has relatively low start up costs and may seem like an easy task to take on, that is quite often never the case.

The pressure washing industry is full of competition. In order to stand out and succeed, important steps in the process must be taken. Consider everything we have discussed and apply it in order to build a successful business plan.

• Grandviewresearch
• Academy.getjobber.com

Founding Editor

Jamey is the founder of pressurewashr.com and has led testing and reviewing since 2013. He has also worked as a commercial pressure washer at a rendering plant for 3 years and has been using commercial and residential pressure washers for 15+ years. He is also a mechanical engineer and while working in the mining industry designed several turn-key light industrial vehicle wash pads.

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