food truck business plan pdf in india

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How to Start a Food Truck Business in India: Legal Permits, Locations & More

Opening a food truck means less investment and maintenance compared to a restaurant and covering as many locations as possible. Here’s a simple guide to get you started

O perating a food truck is much more than just making delicious food. It is about finding the right vehicle, acquiring necessary legal permissions, choosing your staff and finally identifying locations to maximise sales.

Take for example the case of Delhi-based Dosa Inc, a food truck business started by Jyoti and her husband Satya in 2012. After eight years, the truck caters to a network of 50,000 households across Delhi, Gurugram and Noida. They also have to be alert about the legal permits and hygiene protocols even today.

Like most food truck ventures, Dosa Inc was also started after the couple realised they wanted to take their local (South Indian) cuisine to people but at a low investment and easy maintenance of the vehicle. Another advantage of opting for movable eatery was to cover as many localities as possible. This included both, residential and commercial areas.

Dosa Inc was established with an initial investment of Rs 10,00,000 and today it clocks revenue up to Rs 1.5 crores. They may sell their food items at lower prices compared to restaurants but they have still managed to churn profits and expand their business over the years. Read their full story here .

Knowing how tedious the process can get, Jyoti shares her experience of setting up a food truck in a hassle-free manner.

Infrastructure

Infrastructure includes truck, base kitchen, staffing and locations.

The size and type of truck will depend on the cuisine you want to serve. Also, take into account the purpose of your truck, if it will be driven around or parked in a fixed location.

“The cost can be anywhere between Rs 5,00,000 to Rs 25,00,000. This will depend on the purpose of the truck, its cuisine and if it’s a second hand or a new truck. Our fully fitted out trucks have cost us Rs 10,00,000,” says Jyoti.

If opting for an old or second-hand truck, check for fitness certificate, registration, road tax receipt, and insurance. Refrain from purchasing really old trucks as they emit heavy pollution.

In the beginning, the couple had purchased a tempo traveller but soon realised it was bulky and couldn’t move with heavy equipment in it. So, they switched to a CNG-run TATA Ace. The truck is environment-friendly as it does not cause vehicular emissions. Plus, while crossing borders at Gurugram and Noida, they don’t have to pay the Green fee, which amounts to Rs 800.

Next is the base kitchen (is optional) where the majority of the heavy cooking and cleaning is done, this needs to be in a commercial location and can be in a quiet place with lower rents. Dosa Inc’s sambhar and chutney is prepared at the base kitchen.

Staff hiring depends on the size of the truck and the type of cuisine served. In the case of Dosa Inc, the founders multi-trained the staff. For example, the driver of the truck is also the cashier.

Location is the most crucial factor that determines the growth of your business. “Decide the location as per the purpose of your truck – do you intend to remain in one location or intend to move between locations. You will also need permissions from local authorities, residential buildings and cops to function. Do not forget to study the footfall and demand analysis of the location,” she adds.

Cost Break Up of Running the Truck

• Raw materials, packaging material, cylinder, electricity, etc: 25% COGS
• Staff salaries, accommodation, food for staff: 30%
• Rent of base kitchen rent and location: 15%
• Equipment and vehicle repair and maintenance: 10% (fitness/permits/insurance, and other wear and tear)

Legal Permits

According to the FSSAI website, you will need the following licences and permits:

• Employer Identification Number: The Revenue department uses this number to recognise your business and collect the relevant taxes from you, and employees.
• FSSAI License: Needed only during registration, the license is needed if your turnover crosses Rs 12 lakh.
• Business License: This is needed to run a food business. Depending on the city and state, and scope of services given, you may be charged a portion of your total sales or an annual fee, along with the license fee.
• Vehicle License: You will require a truck and driver license. Depending on the width and weight of the vehicle, some states may need a commercial driver’s license to run the vehicle.
• Seller’s Permit: In some states, food truck owners require you to apply for a seller’s permit so you can buy food and other goods at wholesale prices without paying sales tax.
• Health Department Permit: The inspection and approval of your local health department will check if the quality of the food you serve is being maintained and under hygienic conditions.
• Fire Certificates: The fire department will inspect your food truck if you’re practising cooking equipment on board. Fire Department
• NOC for the kitchen is needed if it is over 90 sq meters in area.
• Vehicle permits and fitness: Most of these have to be renewed yearly.
• GST registration: This is needed once the turnover crosses Rs 20 lakhs

For each of the above-mentioned permits/licenses, you will need documents like PAN card, Proprietor’s KYC, some architect’s drawings of the kitchen, vehicle ownership related documents (for permits & fitness) and insurance.

Click here to know more.

All images are sourced from Dosa Inc

Edited by Yoshita Rao

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How to Start a Food Truck Business in India – Complete Guide

• April 29, 2024
• by Next What Business Research Team

Do you want to know how to start a food truck business in India? Do you want to know about the plan, profitability, design, and promotion? If YES, you have come to the right place. Find in this post, a detailed step-by-step food truck business plan.

What is a Food Truck Business?

A food truck business is a mobile venture that offers culinary experience directly to customers on the streets. Unlike traditional brick-and-mortar restaurants , food trucks are on wheels, allowing them to navigate different locations and cater to diverse audiences. This unique business model has gained popularity globally for its flexibility, creativity, and ability to serve a wide range of delicious dishes.

Food trucks are equipped with a kitchen and serving area, mounted on a vehicle for mobility. They often specialize in a specific cuisine or offer a diverse menu to cater to varied tastes. Food trucks operate on streets, at events, near offices, or in busy areas where foot traffic is high.

Is Food Truck Business Profitable in India?

Starting a food truck business in India can be a lucrative venture, tapping into the growing demand for on-the-go and diverse culinary experiences. While profitability depends on various factors such as location, menu, and operational efficiency, let’s explore some data points to understand the potential earnings.

Some of the key factors influencing profitability are location, menu pricing, operating costs, marketing costs, and average daily sales volume.

Successful food trucks in India can achieve daily sales ranging from INR 8,000 to INR 20,000 or more, depending on location and menu popularity. Considering an average daily sales figure of INR 15,000, monthly revenue can be around INR 4,50,000. Profit margins can vary, but a well-managed food truck business might achieve a net profit margin of 15% to 25%.

This business is a lot of fun to run. However, to be successful in this business you need to put in effort and dedication. If you are passionately looking at building a food truck business, take a look at the following steps mentioned below.

14 Steps to Follow to Start a Food Truck Business

1. market research .

Before starting the food truck business it is important to have market research for the locality and food culture of the place you want to cater to. You need to study the food culture of your target consumers. As the mobile food truck business is a capital-intensive business you need to be more careful about the proper approach and operating procedures.

2. Create a Food Truck Business Plan

After the market research create a detailed business plan for your mobile food truck business. You will need to determine how many vehicles you will initiate the venture. Fix long-term and short-term goals with a mission statement. Fix your promotional strategy. Calculate the startup budget with expected revenue return.

In starting a mobile food truck business you may have tied up with local restaurants and started to sell their products from your mobile cart. After getting a sufficient customer base and brand popularity you can think of your own cooked food.

3. Choosing the Right Food Truck or Commercial Vehicle

Selecting the right food truck or commercial vehicle is a critical decision that can significantly impact the success of your mobile food business. Here’s a guide to help you make an informed choice:

⇒ Determine Your Business Needs

Identify the specific needs of your food business. Consider the type of cuisine you’ll be serving, the equipment required, and the space needed for food preparation. Your chosen vehicle should align with these requirements.

⇒ New or Used?

Decide whether you want to invest in a new or used vehicle. While a new truck may offer the latest features and technology, a used one can be a cost-effective option. Ensure that a used vehicle has been well-maintained and thoroughly inspected.

⇒ Vehicle Size and Layout

Choose a vehicle size that accommodates your kitchen equipment and provides ample space for your staff to work comfortably. The layout should be designed for efficiency, ensuring a smooth flow of operations from food preparation to serving.

⇒ Kitchen Equipment Compatibility

Check if the vehicle’s kitchen layout matches the equipment you plan to install. Consider the power requirements of your appliances and ensure the vehicle can support them. Customizing the interior to fit your equipment may be necessary.

⇒ Compliance with Regulations

Verify that the chosen vehicle complies with local health and safety regulations for mobile food businesses. This includes having the necessary permits and certifications. Compliance is crucial for both legal and operational reasons.

⇒ Fuel Efficiency and Maintenance

Opt for a vehicle with good fuel efficiency to minimize operational costs. Regular maintenance is essential for the longevity of the vehicle. Consider the availability of spare parts and reliable service providers in your area.

⇒ Budget Considerations

Set a realistic budget for acquiring and customizing the food truck. Include costs for equipment, licensing, permits, and any necessary renovations. Be mindful of your budget constraints while ensuring you get a vehicle that meets your operational needs.

⇒ Brand and Model Reputation

Research the reputation of different brands and models in the market. Seek reviews from other food truck owners and assess factors like durability, reliability, and ease of customization. A reputable brand can contribute to the long-term success of your business.

⇒ Insurance Coverage

Ensure that the chosen vehicle can be adequately insured. Look for insurance policies that cover liabilities, damages, and theft. Insurance is a crucial aspect of protecting your investment and ensuring financial security.

⇒ Test Drive and Inspection

Before finalizing the purchase, conduct a thorough inspection of the vehicle. Test drive it to assess its performance on the road. Check for any signs of wear and tear, and have a mechanic inspect the engine and other critical components.

4. Cost of Food Truck Vehicles in India

A)  new food truck:.

• Average Cost: The cost of a new food truck in India typically ranges from ₹8 lakhs to ₹30 lakhs or more. Prices vary based on customization, size, and additional features.
• Factors Affecting Cost: Considerations include kitchen equipment, vehicle size, and the extent of customization required.

b) Used Food Truck:

• Average Cost: A used food truck can cost between ₹5 lakhs to ₹20 lakhs, depending on factors like age, condition, and any existing customizations.
• Considerations: Ensure thorough inspection, check maintenance records, and assess potential renovation costs.

Some of the popular food truck vehicle brands in India:

• Tata Motors:   Tata Ace and Tata 407 are commonly used for small to medium-sized food trucks.
• Mahindra: Mahindra Bolero and Mahindra Supro are preferred choices for food truck entrepreneurs.
• Eicher: Eicher Pro series
• Ashok Leyland: Ashok Leyland Partner and Ashok Leyland Guru
• Force Motors: Force Traveller is frequently converted into compact food trucks.
• Piaggio: Piaggio Ape series
• Swaraj Mazda: Swaraj Mazda Super and Swaraj Mazda Elite are used for food truck conversions.
• BharatBenz: BharatBenz 914 and BharatBenz 1217 are preferred for food truck customization.

5. Food Truck License and Registration

Starting a food truck business in India requires complying with various licenses and permits to ensure legality and adherence to health and safety standards. Here’s a comprehensive guide to help you navigate the regulatory landscape:

⇒ FSSAI License

The Food Safety and Standards Authority of India (FSSAI) license is mandatory for any food business, including food trucks. Apply for the FSSAI license through the official website. Provide necessary documents such as identity proof, address proof, and a food safety management plan. The license is typically valid for 1 to 5 years, depending on your preference.

⇒ Municipal Health License

Local municipal health departments issue this license to ensure that your food truck complies with hygiene and sanitation standards. Contact the local health department or municipal corporation office to understand the application process. You may need to submit your FSSAI license, vehicle details, and a site plan. Renew this license annually.

⇒ Police Eating House License

Some cities may require a Police Eating House License to operate a food business. Check with the local police department or licensing authority to understand the specific requirements. Provide details about your food truck, business plan, and security measures. Renew this license annually.

⇒ Fire Department No Objection Certificate (NOC)

This certificate ensures that your food truck is compliant with fire safety standards. Approach the local fire department to inspect your food truck. Implement necessary fire safety measures as advised. Renew the NOC periodically as required.

⇒ Vehicle Fitness Certificate

This certificate verifies the roadworthiness and safety of your food truck. Visit the Regional Transport Office (RTO) and submit necessary vehicle documents for inspection. Ensure that your food truck meets pollution control norms. Renew this certificate periodically, usually every year.

⇒ Trade License

A trade license is a municipal permit that legalizes your food business within a specific jurisdiction. Apply for a trade license from the local municipal corporation. Submit documents such as proof of identity, address, and property ownership or rental agreement. Renew this license annually.

⇒ GST Registration

If your projected annual turnover exceeds the GST threshold, you must register for Goods and Services Tax (GST). Register for GST online through the official portal. Provide required documents, including PAN, proof of address, and bank details. Continuous renewal is not required; however, ensures compliance with GST regulations.

⇒ Shop and Establishment Act Registration

This shop and establishment registration is necessary to regulate conditions of work and employment in commercial establishments. Apply at the local labour department or online, providing details about your food truck business, ownership, and employees. Renew this registration periodically, usually every year.

6. Food Truck Location

Selecting the right location for your food truck in India is a critical decision that significantly influences your business’s success. A strategic and well-thought-out location can attract a steady flow of customers and enhance your brand visibility.

Understand Your Target Audience

Analyze the demographics of the area to ensure it aligns with your target customer base. Consider factors like age, income levels, and preferences. Identify areas with high foot traffic, such as commercial districts, markets, and popular hangout spots.

⇒ Research Local Regulations

Check local regulations and permit requirements for operating a food truck. Different cities may have specific rules governing mobile food businesses. Ensure compliance with zoning laws to avoid legal issues. Some areas may have restrictions on where food trucks can operate.

⇒ Scout Popular Food Truck Hubs

Explore existing food truck hubs or clusters in the city. These areas often attract food enthusiasts, creating a favourable environment for your business. Evaluate the presence of competitors in the area. While competition can be healthy, ensure ample demand to support multiple food trucks.

⇒ Consider Events and Festivals

Participate in cultural events, festivals, and seasonal markets where footfall is naturally high. These occasions can provide exposure and attract diverse customers. Establish connections with event organizers to secure spots at popular gatherings. This can be a lucrative avenue for increased sales.

⇒ Proximity to Business Centers

Position your food truck near business centers, corporate offices, and IT parks. Professionals working in these areas often seek convenient and quick dining options. Capitalize on the lunchtime rush by strategically parking near office complexes during lunch hours.

⇒ Explore College Campuses

Consider locations near college campuses to tap into the student population. Colleges are often vibrant hubs with students looking for affordable, tasty food options. Stay informed about college events, fests, and cultural programs, as these can draw large crowds.

⇒ Collaborate with Local Businesses

Collaborate with local businesses, such as cafes, breweries, or retail outlets, to park your food truck in their vicinity. This can create a symbiotic relationship and expand your customer base.

⇒ Leverage Social Media and Reviews

Leverage social media platforms to gauge popular food trends and locations. Engage with your audience to understand their preferences. Pay attention to customer reviews and feedback on food delivery apps. Identify areas with a demand for specific cuisines.

⇒ Conduct Trial Runs

Before committing to a long-term spot, conduct trial runs in different locations. Observe customer response, sales, and overall feasibility. Interact with customers to gather feedback on the location. Positive feedback and repeat customers indicate a favourable spot.

⇒ Evaluate Accessibility and Parking

Choose locations with easy accessibility for both pedestrians and vehicles. Ensure that potential customers can reach your food truck without hassle. Be aware of parking regulations and availability. A secure and legal parking space is crucial for the smooth operation of your business.

7. Source Raw Materials

Launching a successful food truck business in India requires meticulous planning, and one crucial aspect is sourcing high-quality raw materials. Here are some important tips for sourcing raw materials:

• Local Wholesale Markets: Explore local wholesale markets, such as Azadpur Mandi in Delhi or Russell Market in Bangalore, for fresh produce. These markets offer a wide variety of fruits, vegetables, and other staples. Develop relationships with suppliers in these markets to negotiate prices and ensure a steady supply of quality ingredients.
• Farmers’ Markets: Consider sourcing from farmers’ markets to access fresh and, in some cases, organic produce directly from local farmers. Be mindful of seasonal variations in availability and prices, adapting your menu accordingly.
• Online Wholesale Platforms: Explore online platforms like Udaan, Jumbotail, or Metro Cash & Carry for the convenience of ordering bulk quantities from the comfort of your kitchen. Take advantage of bulk discounts offered by these platforms to optimize your procurement costs.

8. Food Truck Equipment

Some of the basic equipment types and where to source are listed below:

• Commercial Kitchen Equipment Suppliers: Purchase major kitchen equipment, such as grills, fryers, and refrigerators, from authorized dealers or reputable manufacturers. Opt for suppliers offering warranty services and prompt maintenance to minimize downtime.
• Online B2B Platforms: Platforms like Amazon Business or Industrybuying.com provide a range of kitchen equipment. Compare prices and read reviews to make informed decisions. Explore bulk purchase options on these platforms to benefit from discounts.
• Local Dealers and Manufacturers: For specific or customized equipment, connect with local manufacturers or dealers who may offer personalized solutions. Schedule visits to their showrooms or manufacturing units to inspect the quality of equipment before making a purchase.
• Rental Services: Consider renting certain equipment, especially if you’re starting on a budget. This can be cost-effective in the initial stages. As your business grows, you can invest in permanent equipment.
• Second-Hand Markets: Explore second-hand markets or online platforms for pre-owned kitchen equipment. Ensure that the equipment is in good working condition. Negotiate prices and inquire about the equipment’s history before making a purchase.

9. Arrange Funds

Starting a food truck business in India requires careful financial planning to cover various expenses. Clearly outline your expected expenses and revenue projections. Specify the amount needed for the food truck, permits, licenses, equipment, and working capital. Some of the popular ways to fund a food truck business in India:

• Personal Savings
• Family and Friends
• Government Schemes
• Angel Investors
• Crowdfunding
• Vendor Financing
• Equipment Leasing

Read:   Best Personal Loan Apps in India for Instant Cash

10. Design the Outside of a Food Truck

This is an important part of a food truck business. Your food truck must look clean, attractive, and well-organized. It is better to hire a designer. Talk to him about your specific requirements and let him design a blueprint.

The food truck must have a specific storage area, cooking station, and serving area. Also, plan for the outside area of the truck. Decorate with your company name, logo, and attractive food images.

11. Menu Selection 

As in any restaurant business, menu selection is an important factor in the overall success of this venture. Select your menu according to the food habits of the people of the locality where you are starting the business. You will need to create menus that can be cooked with a simple process but deliver different attractive tastes.

You may keep some ready-to-eat foods like ice cream, cake, pastry, soft drinks, etc. Successful food truck business operators serve gourmet cuisine, delicacies from other countries, health foods, and speciality sweets like unique cupcakes and exclusive chocolates.

12. Hire Manpower

Running a successful food truck business requires a well-organized team to handle various tasks efficiently. Here’s a breakdown of the essential roles and the manpower required for your food truck:

a) Chef/Cook

Responsibilities:

• Food preparation and cooking.
• Menu planning and innovation.

b) Kitchen Assistants

• Assisting the chef in food preparation.
• Maintaining kitchen cleanliness.

c) Serving Staff

• Taking customer orders.
• Handling transactions.
• Serving food to customers.
• Managing cash transactions.
• Handling billing and receipts.
• Operating the food truck.
• Ensuring timely arrival at designated locations.

f) Cleaner/Dishwasher

• Cleaning utensils and equipment.
• Maintaining overall cleanliness.

g) Manager/Owner

• Overseeing overall operations.
• Handling logistics and scheduling.
• Managing finances and inventory.

It is advisable to procure uniforms for your employees. It not only builds brand value but also creates confidence in customers to have food from your food cart.

13. Buy POS Software

Choosing the right POS software for your food truck business is a critical decision that can impact your daily operations and customer satisfaction. Evaluate your specific needs and consider the scalability and features offered by different POS solutions before making a final decision

Key POS software options for food trucks in India:

• Zomato Base
• HDPOS Smart
• eZee BurrP!

14. Promotion for Food Truck Business

Good food and the right service with a smile are very important aspects of a mobile food truck business. Choose a catchy name for your business expressing what you sell in a meaningful manner. Make an internet presence for your mobile food truck business. Creating a website is a must nowadays. Check our guide to create a website of your own or check the best e-commerce website builders if you want to create an online store.

On your website give all the menu details with price. Also, you can add some valued content about healthy food habits. Social media is now a useful tool for the mobile food business. You must have an account on Facebook and Twitter. These interactive social media will keep your customers updated about your happenings. You can also initiate a mobile application where people can check your real-time location, and menus, and can submit orders.

Frequently Asked Questions

Do i need special licenses to start a food truck.

Yes, several licenses are required, including a food license, health department permits, and a vehicle permit. It’s essential to comply with local municipal regulations.

What Types of Food Can I Serve in a Food Truck?

The type of food you can serve depends on your target audience and culinary expertise. Popular options include fast food, street food, snacks, and niche cuisines.

How Do I Choose the Right Location for My Food Truck?

Select locations with high footfall, such as busy streets, office areas, or popular markets. Consider local events, festivals, and fairs for additional opportunities.

How Can I Promote My Food Truck?

Utilize social media platforms for promotion. Engage with your audience, share appealing visuals of your dishes, and consider collaborations with influencers to boost visibility.

What Are the Operational Challenges of Running a Food Truck?

Operational challenges may include managing perishable ingredients, vehicle maintenance, fluctuating footfall, and adhering to health and safety standards.

• Starting a Food Truck Business in India: A Complete Guide

Published on : 22/03/2022

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The Indian food industry has witnessed many evolutionary changes, one of them being the introduction of food trucks. Even though food trucks have been prevalent since the last decade, it wasn’t until a couple of years back that the food truck business caught on.

Starting from burgers and hotdogs to delicious South Indian foods and oh our favourite Chinese cuisine, you will come across food trucks selling a variety of cuisines in the country. Several factors have contributed to the growth of this industry type, out of which financing is a primary attribute. Considering everything, the capital required to open and run a restaurant is colossal. However, a food truck can be opened with a total capital of about INR 9 to 10 lakhs, which is most certainly an affordable range.

However, owning a food truck business is undoubtedly a blossoming idea. That’s why many aren’t aware of all the prerequisites one has to meet to open and operate a truck restaurant successfully. However, like all dreams, your food truck business is also possible if you stick around and read how to proceed! On this account, we have discussed everything you need to know to open a food truck business.

1. Decide your Cuisine

Your first job to do is to decide the type of food you want to serve. Like other industries, the food industry is divided into several categories based on the food type and the cuisine. 

Without deciding your cuisine and menu first, proceeding further will set you on a path of failure. This decision determines the truck size, the prospective location for business setup, the types of equipment you need, and many other attributes. inresto’s restaurant management solutions are built to optimize your ideal cuisine and menu types and enable you to avoid wastage and manage your food inventory effectively. 

Here are some of the popular food cuisines that are perfect for a food truck business:

• American dishes like burgers, hotdogs, sandwiches, wraps, burritos, bagels, and others.
• Various fruits and vegetable juices, beverages, shakes, and smoothies.
• Authentic South Indian dishes like idli, sambar vada, dosa, uttapam, etc.

2. Understand the cost differentiation of starting a food truck

Every startup business needs capital. Usually, for a standard food truck, the total setup cost is around 8 to 11 lakhs. However, if you want a fully equipped food truck with advanced equipment and setup, the price can increase up to INR 16 to 20 lakhs.

Before we move further, let’s take a glimpse at the price differentiation so that you can understand how much to spend for which purpose.

• For types of equipment like cooking stations, refrigerator, microwave oven, furniture, will cost you up to INR 2 to 2.5 lakhs.
• Since you need to buy a truck, you need to spend around INR 3.5 to 5 lakhs based on the truck’s volume, features, and other attributes.
• You will need an inventory of raw materials for cooking which will cost you around INR 15 to 25 thousand every month based on the amount, the ingredient types, and sales. Click here to know more about inventory management.
• If you are working independently at the start of the business, you won’t have to worry about the staff cost. But, if you hire a staff, their salary will be about INR 15 to 20 thousand per month, per person. We definitely suggest that you hire at least one person on board so that there is effective management. While one is cooking, the other can take orders, serve, and collect payments.

3. Get the required food licenses

Without proper licenses issued by the government, you will not be able to register your business and make your dream come true. So, before you jump with excitement at the idea of owning a food truck, prepare for obtaining the licenses. Following are the legal documents you will need for conducting the food business:

• If your business gross turnover is more than INR 12 lakhs annually, you will have to get the FSSAI license.
• NOC is needed from the Chief Fire Officer since owning a food truck means fire hazard, which means that people’s lives are in danger, including yours.
• Allowance letter from the municipality body of the area where you will be setting up the business.
• Vehicle license to register your food truck business with the government.

4. Choose a proper location for the food truck business

Since it is a truck, you cannot set it like an old, traditional restaurant. You have to focus on the area and the road from where you will start the food business. For choosing the location, you need to consider the three most important attributes.

• You need to confirm with the municipality body about your truck’s parking since every food business needs a spacious ambiance to operate and serve meals smoothly.
• Another factor that will matter is visibility. Make sure to choose a location that is regularly visited by flocks of people. This will help you to earn more revenue because most people like to grab a small meal on their way rather than going to a restaurant.
• To beat your competition, you should look into ways to make your customer service and marketing unique and intuitive to build a loyal diner base.

5. Get the required finances for the truck business

If you cannot arrange all the money required for opening the food truck business, you can take help from different financing methods. For example, a loan will help you with the capital needed to start the truck and get everything in motion.

6. Look for brand marketing and promotion

Lastly, you need to market your brand, and for that, you need to rely on advertisements and social media. Many companies offer promotion and marketing services on the digital platform. You can integrate inresto’ s marketing solutions to simplify your marketing activities such as social media marketing, customized website and online delivery platform creation for your restaurant business, and much more. This will give you much-needed exposure to your business, and soon your customer base will grow.

Final verdict

Opening a food truck business might seem overwhelming at times. But, in reality, it is one of the easiest business models to set up. Follow these easy steps and build a successful food truck business for yourself.

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How to start a food truck business in India? [Business Plan]

Starting a food truck business in India has become popular lately in the restaurant industry. This business gives the business owners, access to a variety of locations, and also the initial investment is much lower than a stationary restaurant.

Aroon Narula, started the concept of food trucks in India in 1976. Since then, the industry has grown considerably. The food truck business in India is growing at a rate of 8.4 percent annually. So, this is the best time for anyone to start a food truck business in India.

This article talks everything about how to start a food truck business in India, what is the food truck cost in India, is the business idea profitable, what should be your food truck business plan in India , and more.

Is the food truck business profitable in India?

The simple answer is yes. A food truck in India can easily earn Rs 35,000-40,000 per day. In India, food truck owners earn up to 2-3 lakhs, and even more during festive seasons.

You might be wondering now what about the initial investment? What is the food truck cost in India? The initial investment for a food truck would be around 8-10 lakhs. The investment can be recovered with a few months of good business.

How to start a food truck business in India?

Food truck business plan in india.

The first thing you need to do is make a business plan. To make a food truck business plan, you need to decide what type of food you want to sell. Food trucks are popular because they provide customers with high-quality, affordable cuisine. Your options include:

• Fast-food – This is where the customer takes their own food (burgers, sandwiches) or orders them from the menu at your truck right then and there.
• Drive-thru – In this case, people order their meals ahead of time so that when they arrive at your location, all they have to do is drive through and pick up their order on the way out again!

After you decide the type of food you want to serve, dive into other aspects of the business. Here is a step-by-step guide on making a food truck business plan and starting your food truck business in India-

Decide your food truck theme.

You’ll want to choose a theme that is relevant to your location, target audience, and skill set. You also want to consider whether you have the budget for it. If so, great! The biggest hurdle in starting any business is getting people interested in what you’re doing. Once they see how tasty your food is and how much better than other trucks’ fare, they’ll be hooked!

The most effective way to do this is by having a unique menu with something that can’t be found anywhere else. This will help differentiate you from other restaurants on the street that might already have established identities as well as their own loyal customers who frequent them regularly during lunch hours each day.

Also, read – What is Menu Engineering?

Get your paperwork in order.

You will need a business license, food license, and health license to run your food truck business. You will also need vehicle registration, commercial tax registration, and a bank account for the same purpose.

You must also get your insurance policy in place before starting up because it is mandatory for every business owner to have some form of coverage against any kind of loss or damage caused by his/her employees or customers during their operations (e-commerce firms are exempt from this requirement).

Also, check – What licenses are needed to start a restaurant in India?

Choose the right location

Choose a street that doesn’t have too many comparable food sellers nearby, has a steady flow of traffic to attract huge crowds, and has places with young professionals and students nearby. Furthermore, truck parking should be done in such a way that it does not impede commuters while remaining visible to the public.

Source ingredients and equipment

When you’re buying your equipment and ingredients, the first thing to do is get a list of local suppliers. Buy from them instead of online or at big-box stores like Amazon because they’ll give you better deals and service.

If you want to buy used equipment, ask around in the community or on Facebook groups for recommendations on places where people might be selling their old stuff. You can also find used trucks online by searching through Facebook Marketplace listings or Craigslist ads looking for “food truck” options near your area. Buying wholesale goods is another way to save money on initial investment costs—you’ll probably pay less than if you bought all new equipment from scratch!

Finally, don’t forget about bulk discounts—you can often get better deals when purchasing larger quantities than smaller ones; these savings add up quickly over time as long as one item doesn’t end up costing more than others do.

Launch your food truck

Now that you’ve established your business and have everything ready, it’s time to launch your food truck. You’ll need to create a marketing plan, social media strategy , and website before taking the next steps. A good first step is to have a presence in the local food truck community (like Facebook groups). Also, consider connecting with local bloggers who write about new businesses in your area so they can review your services when they’re available!

POS software for Food Truck

A lot of restaurants keep track of their data using point of sale software . POS software stores data about repeat orders, inventory, sales, etc. So, having POS system in your food truck business is recommended to keep all the data safe. POS software can be used to punch-in orders, print KOT s, print receipts, and manage the customer database. Investment in good food truck POS software is definitely worth it.

Also, check – What is POS Machine & How it Works?

Don’t forget to market your business

• Social media – Facebook and Twitter are the most popular channels. You can use these to announce events, post pictures of your food trucks, and interact with customers.
• Online reviews – If you want your business to succeed, it’s important to get as many positive reviews as possible. Find people to review your food and the experience they have at your food truck. This will help you attract more clients for your business.
• Flyers – Print out flyers that talk about your food truck and paste them in different places.

With minimal investment, you can start a successful food truck business in India by following this guide.

Benefits of opening a Food Truck

Here are some benefits of opening a food truck that you should know.

● It involves relatively low operating costs.

Aside from lower investment in food trucks, they also have a lower operating cost than running a restaurant. When a person opens a restaurant, they must invest in various expensive utilities and staff, such as cashiers, cooks, cleaners, kitchen managers, servers, and more. Restaurant owners also have to pay property tax or monthly rentals. Other costs may also include the operating costs of a restaurant.

On the other hand, running a food truck has limited costs due to limited ingredients, gas, and a small staff. Opening a food truck also saves you from repair costs as it needs little maintenance.

● You can experiment with food trucks at a specific location.

There is no guarantee that a restaurant will rise or die at a certain location. Many new restaurants shut down before their first year because of poor locations and high rentals. Opening a food truck, on the other hand, allows you to keep your business in multiple locations. If your services don’t seem to work well at a certain location, you can change your business location and see if your business fits the location. When you own a food truck, you can add new recipes, change the prices, and change the menu to suit your needs. It will enable you to be more adaptable and keep your business running.

● It attracts more customers.

Everyone knows that food trucks offer quality food at lower prices than restaurants. Hence, it attracts customers who want delicious, quality meals within their budget. Another thing that attracts more customers is that food trucks ensure the health and hygiene of their food. They offer safer and healthier meals than street food. Many people are concerned about their health and avoid eating street food. These people are switching to healthier alternatives like food trucks and small restaurants instead of eating at street vendors.

● It doesn’t require much staff.

Food trucks allow only limited staff; hence, they are smaller than restaurants. Also, food trucks are known for their specialty dishes and don’t offer the range of cuisines that a restaurant may offer. It helps food trucks cut costs by hiring multiple cooks and buying kitchen equipment. Food trucks also don’t require a cleaner or server, as they offer only fast food and takeaway.

● Explore more opportunities for extra income

Apart from daily operations, food truck owners can get into multiple business events to make some profit. Food trucks provide potential catering opportunities because they can move to any location and serve their food. You can offer to bring food to office parties, weddings, birthdays, and local festivals, among other things.

● You can build a brand with a food truck.

A food truck is a commercial kitchen on wheels that is mobile. It saves you from spending money on advertisements. Food trucks have advertising banners that introduce your brand to people. Nowadays, thanks to social media, anything can get popular in no time. Once your brand becomes popular, more distant customers will come to you, and you will also get a chance to franchise your truck.

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Food Truck Business Plan: How to start it in India

What is a Food Truck?

Market research, concept and cuisine, selection of vehicle, appropriate location, business structure, procurement of raw materials and equipment, obtaining license & permits, marketing & promotion, competitor analysis, hygiene and environmental sustainability, cost of starting a food truck business in india.

In a country like India where diverse culinary cravings meet bustling streets, venturing into the world of food trucks can be an exciting and lucrative endeavor. Food trucks are like moving restaurants that have a kitchen-like setting inside them. Therefore, they can be parked or set up anywhere unlike conventional restaurants. However, one needs to strategically design the business plan for a food truck that includes decision-making regarding vehicle, location, funding, etc. In this article, we will understand how to start a food truck business in India and what is the cost required for the same. 

A food truck is like a moving restaurant, serving a variety of foods and drinks to customers across various locations. These trucks are equipped with cooking appliances and kitchen amenities, allowing you to prepare and serve food directly from the vehicle, wherever it’s parked or set up. 

Read More: Food Truck Business in India: Meaning, Benefits, Ideas and Challenges

Food Truck Business Plan

It is crucial for entrepreneurs who are willing to start their food truck business to conduct thorough market research and analysis specific to their target locations, customer preferences, and competitive landscape. This enables them to make informed decisions and capitalize on the potential of the food truck business. 

A food truck business plan should include the following considerations – 

Conducting market research is the first step that you need to take before starting any business. Therefore, if you are willing to start a food truck business, conduct market research and identify the opportunities and threats in the market. Also, find out the market size and the demographics that play an important role like age group, income level, preference of customers, etc. 

Accordingly, decide your target market i.e., the section of the market that you will serve with your products. 

This is one of the most important considerations of a food truck business plan. Once you have decided on your target market, you need to develop a unique concept to best serve the needs of the customers. For example, you can start a food truck that offers seasonal food to customers, this will also ensure that you have customers all around the year. 

It also includes decisions regarding the cuisine of food that you will serve like Indian, Chinese, Mexican, etc. 

The vehicle that you should select for your food truck business depends on several factors. Primarily, it depends on the variety of food that you are offering. If you are planning to serve different cuisines together on your food truck, then you should buy a big vehicle, otherwise medium-sized vehicle can be used. The cost of such trucks ranges between Rs. 8 – 10 lakhs. 

However, if you want to save costs, you can use an old truck. In that case, you must incur repair charges and fit in the necessary equipment. It will cost around Rs. 4-5 lakhs. In any case, the built-up area of the truck should be suitable for the cooking set-up. 

The location of the food truck can be the deciding factor for the success of your business. Therefore, you should carefully select the location considering the local permissions required, the presence of competitors in the area (if any), consumer footfall, surroundings, etc. 

In simple words, the location of the food truck should be a place that is visited by lots of people during the day. 

There is no ‘one-size-fits-all’ business structure. You have to choose the most suitable one out of various options like Sole Proprietorship , Partnership , Limited Liability Partnership (LLP) , Company , etc. based on the scale of operations on which you are planning to do business, the control that you are willing to share, etc. 

For instance, if you want to do a food truck business on a small scale without sharing the control with anyone, then you can operate as a sole proprietor. However, if you want to collaborate with someone, then you can open a partnership firm or a company. 

The success of your food truck business depends heavily on its branding. Apart from having a logo, you need to develop an identity of your brand in the customer’s mind. Your branding should appeal to your target audience, from a catchy and memorable truck name to a visually appealing design that matches your cuisine and style. 

Building consumer loyalty and awareness through consistent branding across menus, and social media will ultimately fuel the expansion of your food truck business.

Arranging finances is another important consideration for any business. Therefore, consider the different sources from where you can raise funds like you can obtain loan from banks and financial institutions, borrow money from family or friends, and can opt for crowdfunding, etc. 

Moreover, if your business idea or concept is unique, you can get funds from venture capitalists or angel investors as well. Also, consider the cost of obtaining such funds. 

For setting up the kitchen inside the food truck, you need several equipment such as a mixer, microwave, juicer, refrigerator, burner, griller, exhaust, etc. Therefore, you need to make a plan as to how you are going to acquire them, whether you will buy new equipment or acquire old ones. On average, buying all such equipment costs around Rs. 2 lakhs. 

In addition, you need to decide the interval for buying raw materials and the stock of raw materials that you will maintain at a time. It is advisable to decide the frequency of raw material ordering based on their nature. For example, if you are planning to serve fruit juices, then you need to buy raw materials frequently to ensure that you serve fresh juices to your customers. 

There is no specific law that governs the food truck business in India. However, it is advisable to obtain the following licenses and permits for the smooth conduct of business – 

• FSSAI License  
• Shops & Establishment License 
• Vehicle License 
• Fire Safety Certificate
• No-Objection Certificate from Municipal Body, etc. 

A staff of 4-5 persons is sufficient for a food truck. One person is required to take the order from customers and collect the payment. A minimum of two persons shall be engaged in food preparation and if you are planning to give the option of home delivery to customers, then two delivery persons shall be hired. 

In addition, you can get a uniform designed for your staff with your brand name and logo on it. It helps in gaining the trust of customers. 

To monitor the sales and growth of the business, it is always advisable to maintain records. Therefore, you need to license Point-of-Sales (POS) software that enables you to generate bills and maintain records of transactions. Many companies in the market give licenses to POS software and it costs between Rs. 3,000 – Rs. 40,000.  

Developing a competitive pricing structure is another important decision in a business plan. In order to maintain profitability without sacrificing quality, take into account the cost of the materials, the cost of preparation, and operational costs. 

Further, market analysis, in particular competitive analysis, helps in determining competitive pricing that appeals to the target market. 

For marketing and promotion of your food truck business, you can adopt various strategies. As the customers of a food truck are generally people belonging to a young age group, you should build a digital presence which mainly includes social media marketing. You can run contests on social media and distribute food coupons to attract customers initially. 

In addition, you can distribute pamphlets in the nearby area as the majority of the customers who visit food trucks are people who live in the local area around where the food truck is set up. 

Risk management is essential for all businesses irrespective of their size, nature, type, etc. Therefore, to mitigate the risk of unforeseen circumstances, it is advisable to obtain insurance for food trucks. 

A business plan is incomplete without a thorough analysis of what the competitors are doing. Competitor analysis helps in – 

• Identifying the gaps in the market;
• Deciding prices of products or services;
• Anticipating risks and challenges, etc. 

Therefore, you should first identify your competitors in the market and then assess their strengths and weaknesses to formulate your strategy accordingly. 

Other factors that demand consideration while setting up a food truck business are hygiene and environmental sustainability. It is necessary to maintain hygiene inside and around the food truck. In addition, you should properly plan how you will discharge the waste that is generated so that it does not lead to pollution. 

Now that we have understood what are the requirements for starting a food truck, let us find out the total cost of setting up a food truck in India. 

The following table shows the estimated cost of starting a food truck business in India – 

In conclusion, we can say that the combination of culinary passion, strategic planning, and entrepreneurial spirit can pave the way for success in the food truck business. By meticulously crafting your food truck business plan, from conceptualization to execution, you will be well-positioned to successfully handle the ever-changing environment of operating a food truck business.

Chandan Todi

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How To Start A Food Truck Business In India

Surabhi Guleria

• June 2, 2023
• 13 Min Read

Starting a food truck may look daunting at first, and it requires proper guidance to take the right first step. Here is our guide on how to start a food truck business in India to help you figure out the basics.

This article explains why launching a food truck business of your own, rather than owning a solitary restaurant, is a wiser option.

It is a complete walk-through of every stage involved, so let’s jump straight to it.

Benefits Of Running A Food Truck In India?

There are a lot of advantages in opening a food truck business in India, sometimes even more than an average business related to the food industry. Some of them are:

• Minimal risk, small investment : If you spend wisely, a food truck will cost you less than INR 10 lakhs making it a lucrative low investment Idea for anyone in India
• Limited resources needed : One of the major advantages of a food truck is its minimal reliance on materials. One could even begin with just a couple of things (costing you around Rs 4000-8000 per person).
• Can gain a lot of experience : This is an excellent place to begin if you want to quickly learn about the different activities associated with establishing a food business. You can review data analysis procedures, have a deeper understanding of client likes and inclinations, perform critical operational tasks, administer promotion and advertising, and so on.
• Catering at events : In addition to your regular services, you can try developing a couple of partnerships and serving at occasions such as corporate festivals. 

How To Start A Food Truck Business?

First and foremost, you must prepare a food truck business plan that will serve as a blueprint for your food truck’s potential development.

It’s reasonable to have concerns when launching a business, regardless of the size of it, hence why you should understand how to draft a business plan for your business.

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While having a food business in India may sound intimidating, the below steps will cover the basics of starting a Food Truck Business in India.

• Choosing the right vehicle 
• Investing in kitchen supplies and other raw materials
• Obtaining necessary licenses and permits 
• Hiring a competent workforce (if necessary)
• Identifying and installing a suitable POS software for your food truck
• Choosing a uniform for your employees
• Investing in marketing and advertising
• Calculating the start-up capital required 
• Miscellaneous

1. Choosing The Right Vehicle

The very first task would be to pick the appropriate truck or commercial automobile. You will have a commercial truck that is at least 18 feet in length, and a newer model could probably cost Rs 7-8 lakhs, depending on the suggested catalog, which is Italian and Continental.

However, if you want to minimize the expense of buying a vehicle, then you can start off with a second-hand truck, which would cost half as much as a brand new model. 

When purchasing an older commercial truck, however, make sure it has a valid fitness certificate, company registration papers , road tax receipt, and insurance coverage. 

It also should not be older than 5 years, since several state governments, local authorities land environmental organizations are contemplating banning 10-year-old commercial automobiles in multiple cities because of pollution and other environmental risks.

With an extra investment of around Rs 1 lakh, you can get your old second-hand truck modified and customized from various bodybuilder shops as per your requirements and to make it more fun.

So, minus the cost of cookware and other supplies, the overall cost of the finished vehicle (old) is Rs 5 lakhs.

This cost looks to be exorbitant when compared to the 450 sq ft QSR business, which rents for roughly Rs 40,000, but again the food truck expense would just be immaterial in the long term since there is little to no rent or any other type of charges to pay, depending on the location.

How To Choose The Right Location?

Always pick the street or neighborhood where there are not many identical food sellers. It should have a strong stream of traffic to bring a lot of people and should have institutions with a bunch of young students and professionals in the vicinity.

Truck parking must also be structured such that it is not bothersome for commuters while yet being noticeable.

Furthermore, it is preferable to purchase a modest commercial vehicle instead of a large heavy one because large trucks are not permitted in some places, notably Delhi, before 9:00 p.m.

Also Read: Some Small Business Ideas For Indians

2. Investing In Kitchen Supplies And Other Raw Materials

Microwave, juicer mixer, freezer, griller, steamer, working tables, stove, exhaust equipment, generator, or giant batteries along with an inverter are all included in the overall price of kitchen hardware, which is roughly Rs 3 lakhs.

It is preferable to get new equipment because much of it is electrical. You would be spared of the regular servicing price of the machinery because new items arrive with a one-year warranty.

Furthermore, if you pick your equipment wisely and evaluate which items may be purchased secondhand, you can save a good amount of money that you can spend on other important tasks.

Other than cookware, raw materials can be stored for a week at a price of nearly Rs 30,000.

Furthermore, it is recommended to store minimal raw material during the first few weeks in order to preserve the freshness of the inventory and to observe the sales trend before procuring more.

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3. obtaining necessary licenses and permits.

The stated set of papers necessary is not available anywhere precisely because there are no definite laws governing food trucks/restaurant business plans in India .

Nevertheless, you must obtain the below-mentioned permits for your food truck in order to operate lawfully as a restaurant:

• Fire Safety Certificate
• Shop and Establishment License
• NOC from RTO
• NOC from Municipal Corporation
• FSSAI Mobile Vendor’s License
• Kitchen Insurance
• GST Registration

The total expense of the document and licensing procedure might be around Rs 50,000. There are several consulting firms that can assist you with regard to licenses and other permits.

4. Hiring A Competent Workforce

In a food truck arrangement, a maximum of two chefs and one assistant are needed to maintain the full food truck’s activities.

Chefs might earn anywhere between Rs 13k and Rs 15k on average, while assistants can earn up to Rs 8000 on average.

You may engage two delivery people or collaborate with third-party transport and logistics that charge roughly Rs 40-50 per delivery if you wish to establish a delivery strategy for the vehicle.

Nevertheless, if you want to ensure a high standard of quality and leave a footprint in the foodservice industry, we recommend that you employ at least one delivery person who could also help you in procuring raw materials in the event of an emergency instead of relying on third-party logistics.

5. POS Software

Implementing reliable point of sale software that can preserve the safety of your data and provide accurate details regarding your inventory and sales is always a smart idea.

In today’s highly competitive environment, a solid POS could drastically affect your food business, like many establishments, including QSRs and other food enterprises, leverage consumer data to encourage repeat sales and obtain feedback.

An effective point of sale system might cost nearly Rs 24,000 per year or Rs 2000 per month.

6. Staff Uniform

A uniform lends an enterprise an overall brand feeling, that could enable you to earn higher levels of trust from your clientele.

A regular collar t-shirt will cost you at least roughly Rs 120, and because you only need five workers in this arrangement, two chefs jackets would set you back by approximately Rs 300, while the rest of the crew may get by with a t-shirt and a cap.

The overall price of all uniforms will be around Rs 6000 or Rs 7000.

Related: Other Business Ideas For People In Tamil Nadu

7. Marketing Of The Business

Food trucks, unlike QSRs, need fewer menus for circulation because their core operation is predicated on foot traffic rather than delivery.

To get the buzz up and going, the business owner can buy 15000 flyers at a price of nearly Rs 20000 and get a few billboards and posters put up in the adjacent target zone at a cost somewhere around Rs 10000.

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But nevertheless, in today’s information age, generating offline hype is no longer sufficient.

Maintaining a presence online is essential, as it will retain your customers and followers and keep your audience up to date on the whereabouts of a food truck every single day. It would allow you to develop a consistent inflow of consumers and develop your brand.

It can also be leveraged current followers to help distribute information about the food truck, such as by offering benefits or picking unique menu options. 

Besides that, keep records of local events and community functions and station the food truck near them.

Partnerships with event organizers, direct interactions with consumers, and giveaways such as t-shirts and flasks with the food truck logo may all help circulate the word about the mobile eatery.

We also recommend you list your website on various platforms like Swiggy , Zomato , AVCNET.ORG , etc which leads to more orders and honest customer reviews which help you in increasing your business’s quality and service.

8. Cost Of Starting A Food Truck

In India, the usual cost of setting up a food truck business is roughly ten lakhs. It varies significantly depending on the sort of automobile you choose and the kitchenware you own. The following is a cost breakdown for a food truck business in India:

9. Miscellaneous

With the exception of the materials described earlier, you will need two cell phones, a calculator, an attendance record, a daily book, and 2-3 large trash cans to maintain cleanliness and hygiene if you are thinking of launching a food truck business.

This type of business, unlike all the other food business modes, has its advantages and disadvantages, such as location, which is a challenge for those other food business types.

In a food truck business, the entrepreneur can choose the location depending on the market details and analysis, with no rent or lease to pay, no electricity charges, less investment needed, and minimal operating expenses.

On the other hand, this business is relatively risky due to the absence of a clear structure or operating rules, but if handled effectively and professionally, this format may be regarded as the ideal food format in respect of investment returns.

The original investment in a food truck is substantially greater than in a QSR, but the best part is that the total running cost is drastically lower in the long haul than in a QSR or fast food cafe.

Besides normal business, which requires at least Rs 8000-9000 sales figures on a daily basis, a food truck may also profit from other gatherings and catering. A simple event or catering assignment might bring in up to Rs 30,000 in a day.

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Lio is useful for businesses, especially small businesses because it provides an effective solution to handle huge volumes of data of different forms.

The capacity to quickly access data helps businesses to make more educated decisions. It is quite flexible. It enables users to retrieve data from a range of devices, including laptops, tablets, and smartphones.

Entrepreneurs can organize and categorize accessible data, allowing multiple authorized users to access the same information from various locations and in a number of ways to achieve various goals.

Lio is definitely for the win and using it for your business is only going to make your journey smooth and easy to track.

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In India, the idea of a food truck business, or an eatery on wheels, is gathering steam among businessmen and customers.

The popularity of food trucks can be attributed to the fact that it is a less expensive option to establish a full restaurant.

Hopefully, this guide helped you in understanding how to plan a food truck business in India as well as an estimate of the investment required.

Frequently Asked Questions(FAQs)

Which licenses are required to start a food truck business in india.

These licenses are necessary to obtain before starting a food truck business in India:

– FSSAI License – Shop and establishment license – Approval from the municipality – Fire Saftey License – Vehicle License – GST Registration

How profitable is the food truck business in India?

Earnings per day might go as high as Rs 14,000 on a good day. The monthly income can be somewhere around Rs 4,20,000. So yeah, a food truck business is a highly profitable business for people in India.

Maintenance salaries and other expenses might drag the income down to Rs 3,00,000 per month.

Are food trucks legal in India?

Food trucks in India do not require a specific permit. Places where sellers provide meals to the public need authorization from the local municipal corporation. 

Is there a license required to sell homemade food in India?

Yes, you need to have a food license from the FSSAI to serve homemade food, but if you are operating on a small scale, you simply need to register.

Each FBO is needed to get an FSSAI Food License under the Food Safety and Security Act of 2006.

Why do some food trucks fail?

Food trucks fail for the exact reasons as restaurants do: an absence of strategy and financial support.

People have no understanding of how much effort is required and how little income is available.

They are prone to simply seeing the surface of a falsely attractive and lucrative lifestyle.

What is the cost to start a food truck?

The cost to start a food truck in India can vary depending on factors such as the type of truck, equipment, permits, and supplies, but generally ranges from 5-10 lakhs (INR).

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Nice write-up. Learned so much about the food truck business.

Hello Bipasha,

I appreciate your warm words. Glad this article was beneficial for you.

Could you please recommend a few websites where I may buy food in bulk?

Hello Soumya,

Start by doing thorough local research. On the Internet, you can locate a wide variety of food options at websites like Food Service.com or Business.com, which provide directories of food and beverage companies.

I think this business is truly excellent. Can you please list a few pluses and minuses of the food truck business so that I may make a more informed decision?

Hello Neha,

Thank you for your kind words.

Here are some advantages of operating a food truck: There are many chances, you may design your own menu, and it’s less risky than starting a brick-and-mortar restaurant. The drawbacks include having to operate in a small area and following local zoning restrictions, having to pay for future repairs, and there being a lot of competition in this field. Do your homework and choose the options that are right for you.

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How to Start a Food Truck Business in India?

• Post author: Sumitha
• Post published: November 17, 2023
• Post category: Business Tips

Starting a Food Truck Business in India

Starting a food truck business in India is an exciting venture that combines your passion for food with the thrill of entrepreneurship. The country’s diverse culinary landscape and the growing street food trend make it an ideal market for mobile food businesses . However, navigating the launching and running of a successful food truck requires careful planning and execution. In this comprehensive guide, we’ll walk you through the essential steps to kickstart your food truck business in India.

1. Research and Conceptualization

Before you hit the streets with your food truck , conduct thorough research to understand the local food scene, target audience, and potential competitors. Identify the popular food items in the region and assess the demand for diverse cuisines. Additionally, consider your personal culinary expertise and preferences when conceptualizing your food truck menu. A unique and appealing menu can set your business apart and attract a loyal customer base.

2. Create a Business Plan

A well-thought-out business plan is crucial for the success of any venture. Outline your business goals, target market, budget, and revenue projections. Include details about your menu, pricing strategy, and marketing plan. A solid business plan will not only serve as a roadmap for your food truck but also be instrumental in attracting investors or securing loans if needed.

3. Legal Requirements and Permits

To operate a food truck in India, you must comply with various legal requirements and obtain the necessary permits. Register your business with the appropriate authorities, such as the Food Safety and Standards Authority of India ( FSSAI ), and obtain a food license. Check with local municipal authorities for permits related to parking and vending in specific areas. It’s crucial to have all the required documentation in place to avoid legal issues that could jeopardize your business.

4. Choose the Right Location

Selecting the right location is critical for the success of your food truck. Consider factors such as foot traffic, proximity to offices or residential areas, and local events. Identify popular food truck spots and assess the competition in those areas. Additionally, collaborate with event organizers to participate in festivals, markets, and other events that can provide exposure and attract a diverse customer base.

5. Set Up Your Food Truck

Invest in a well-designed and functional food truck that meets all safety and hygiene standards. Collaborate with a reputable vehicle modification service to customize your truck according to your menu requirements. Ensure that the kitchen layout is efficient for food preparation and adheres to food safety regulations. Equip your truck with high-quality cooking appliances, storage facilities, and a clean water supply.

6. Marketing and Branding

Create a strong brand identity for your food truck, including a memorable name, logo, and branding elements. Leverage social media platforms to create anticipation and buzz before your launch. Share behind-the-scenes glimpses of your culinary creations, engage with your audience, and announce your launch date. Consider offering promotions or discounts to attract the first wave of customers and encourage word-of-mouth marketing.

7. Build an Online Presence

In the digital age, having a strong online presence is essential for business success. Create a user-friendly website that showcases your menu, location schedule, and contact information. Utilize social media platforms such as Instagram, Facebook, and Twitter to connect with your audience, share updates, and post mouth-watering images of your dishes. Encourage customers to leave reviews and testimonials to build credibility and attract new customers.

8. Pricing Strategy

Determine a competitive yet profitable pricing strategy for your menu items. Consider factors such as ingredient costs, preparation time, and local market prices. Additionally, monitor customer feedback and sales data to adjust your pricing strategy if necessary. Offering combo deals or loyalty programs can also incentivize repeat business.

9. Focus on Quality and Consistency

Consistency in both taste and quality is crucial for building a loyal customer base. Train your staff to adhere to standardized recipes and cooking methods to ensure that every dish meets your brand’s standards. Regularly assess customer feedback and make necessary adjustments to improve your offerings. Consistency will contribute to positive word-of-mouth and repeat business.

10. Adapting to Trends and Seasons

Stay attuned to food trends and adapt your menu accordingly. Introduce seasonal specials or themed items to keep your offerings fresh and exciting. Be open to experimenting with new flavours and cuisines based on customer preferences. By staying flexible and responsive to changing trends, you’ll keep your food truck business dynamic and appealing to a broad audience.

11. Customer Engagement and Feedback

Engage with your customers to build a sense of community around your food truck. Encourage them to share their experiences on social media, and consider organizing contests or giveaways to increase interaction. Actively seek customer feedback through surveys or comment cards to identify areas for improvement and address any concerns promptly. A satisfied and engaged customer base can become your brand ambassadors, driving new business through positive recommendations.

12. Financial Management

Maintain a meticulous record of your finances to ensure the financial health of your food truck business. Track expenses, revenue, and profits regularly. Consider investing in accounting software to streamline financial processes and make informed decisions. Monitor your budget closely, and be prepared to make adjustments as needed to ensure the sustainability and growth of your business.

Licenses Required for Starting Food Truck Business in India

Starting a food truck business in India involves obtaining several licenses to comply with legal regulations. The specific licenses required may vary slightly depending on the location and state regulations, so it’s advisable to check with local authorities for precise information. However, here are some common licenses you may need:

1. Food Safety and Standards Authority of India ( FSSAI ) License: This is a mandatory license for all food businesses in India, including food trucks. It ensures that the food sold is of the prescribed quality and safe for consumption.

2. Municipal Corporation Health License: You may need to obtain a health license from the local Municipal Corporation or Health Department to ensure that your food truck complies with health and hygiene standards.

3. Police Eating House License: In some states, you may need a Police Eating House License, which is issued by the local police department. It is a regulatory measure to maintain law and order.

4. Trade License: A trade license from the local municipal corporation is generally required to operate a business legally. It ensures that the business is carried out in a safe and healthy environment.

5. Shop and Establishment Act Registration : Registering under the Shops and Establishments Act is necessary for businesses operating within a specific jurisdiction. It covers aspects like working hours, holidays, and employment conditions.

6. NOC from the Fire Department: Depending on the size and nature of your food truck, you may need a No Objection Certificate (NOC) from the local fire department to ensure fire safety compliance.

7. Vehicle License and Fitness Certificate: Ensure that your food truck is registered as a commercial vehicle and has a valid fitness certificate.

8. GST Registration : If your projected turnover exceeds the threshold limit, you need to register for Goods and Services Tax (GST) as per the GST Act.

9. PAN Card: Obtain a PAN card for your business. It is essential for various financial transactions and compliance.

10. Insurance: Consider getting insurance coverage for your food truck, including vehicle insurance and liability insurance.

How does Kanakkupillai help start a food truck business in India?

• Business Registration : These services can help you register your food truck business entity. This includes obtaining necessary licenses and registrations like the FSSAI, municipal health, and other local permits.
• Legal Compliance: Kanakkupillai may assist in ensuring that your food truck business complies with all relevant laws and regulations. This involves staying up-to-date with changes in regulations and adjusting your business practices accordingly.
• Documentation Assistance: They may provide support in preparing and submitting the required documents for obtaining licenses, permits, and registrations. This can save you time and ensure accuracy in the application process.
• GST Registration: Assistance with Goods and Services Tax (GST) registration, if applicable, based on your business turnover.
• Consultation Services: Consultation on legal and regulatory matters related to starting and running a food truck business in India.
• Other Business Services: We offer additional services such as business advisory, accounting, and tax-related services to help you manage your food truck business more efficiently.
• Support in Obtaining NOCs: Assistance in obtaining No Objection Certificates (NOCs) from relevant authorities, such as the police department and fire department.

Starting a food truck business in India can be rewarding, combining your passion for food with the thrill of entrepreneurship. By conducting thorough research, creating a solid business plan, and navigating the legal requirements, you can set a strong foundation for success. Choosing the right location, investing in a well-equipped food truck, and implementing effective marketing strategies will help you attract customers and build a loyal following. Focus on quality, consistency, and customer engagement to ensure your food truck business’s long-term success and sustainability in the vibrant and diverse Indian market.

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How To Start A Food Truck Business In India?

Table of Contents:

1. Food Truck Business Plan In India

2. food truck business plan in india after pandemic, 3. how to open a food truck business in india, 4. how to create a food truck business plan in india, 5. gourmet food truck business in india.

A food truck is a large motor vehicle, like a small bus or trailer, where you can cook, prepare, and sell food. It has an onboard kitchen, and fast food like French fries, sandwiches, barbecued items, or any regional fare sells very well. Global cuisines such as Italian, French, and Mexican are also finding acceptance among food lovers. Along with food, they may sell cold beverages like soft drinks and water. Drawing inspiration from the food trucks or restaurants on wheels in the U.K. and the U.S.A., this new dining format has gained rapid popularity in India.

Running a Food Truck Business In India is a great opportunity for businessmen if they have a passion for serving good food. Unlike opening a restaurant, there is no need to buy or lease costly spaces. So, you can start it with a small investment. Some food truck owners park their vehicles inside apartment blocks, corporate offices, private areas, or schools. Many food trucks are modified into stationary kitchens or parked for business in basements of the mall or at private events. There are also a few food streets in major cities where you can start.

In fact, with the threat of Covid-19 following us everywhere, a food truck is a safer bet. People can wait for the food in the safety of their cars or can line up, maintaining social distance. The advantage of mobility in a food truck gives the owners access to multiple locations.

The pandemic has changed the food truck business: the vehicles do not ply their trade on the streets anymore but have changed their business strategy. Many have converted to cloud kitchens and deliver food through online partners. Customers hire Food trucks for special events like corporate gatherings, movie shoots, or weddings. Some also carry advertisements and banners for various brands, providing another source of income for the owner.

First of all, you should have a business plan which would set out the agenda for future growth. A well-documented business plan is significant if you want to raise funds from investors. The plan should include the following:

• A company description : List out the reasons why you want to start a food truck business. And how will it differ from the competition?
• A market analysis : You should write to hear who your target audience is, and which demography you would like to cater to?
• A product description : List out the food offering or, to be precise, give the menu details.

To start a food truck business in India , you will have to invest in the following:

• Advertising and promotion
• Disposables
• Ingredients
• Cooking systems
• A POS software system
• Staff uniform
• A food safety certification

There are also recurring costs like the following:

• Licenses and permits
• Staff payroll

In India, the average cost of starting a food truck business would be anywhere between Rs 15 lakhs to Rs 25 lakhs. It depends on the food that you will sell and the type of vehicle.

You can start a food truck business in India by taking the following steps:

1- Research

You have to research the food truck scene in your city for the following:

• The taste of people.
• What they want to eat in a hurry
• Existing businesses and their USPs.
• Demographics
• Spaces for selling food
• Busy office areas where potential customers can be found.
• Demand for the type of product that you would like to sell.

2- Choose a unique concept

Choose a concept that combines your unique style sensibilities with the interests of the target customers. You should select a name and logo that represents your business. The concept, logo, and name should:

• Be attention-grabbing and descriptive.
• Be memorable and stand out from others.
• Clearly express what you want to offer.

An interesting concept and a well-designed logo can induce a passer-by to become a customer.

Also Read: Best Chips Brands in India

3- Choose the right vehicle

The vehicle should be at least 18 feet long, and a new one can cost between 7-8 lakhs INR. The food trucks come in various sizes and are customised. The cost of decorating can vary between Rs 1 lakh to Rs 5 lakhs. You can select from any of the reputed truck brands like Ashok Leyland, Mahindra, and Mahindra, or Tata. If you want to save costs, you can purchase a second-hand one, which will be around half the price of a new one.

4- Licenses

• Food License: The Food Safety and Standards Authority of India (FSSAI) is the concerned Government body that issues licenses for any type of food business. It certifies that the food is safe for human consumption.
• NOC from the fire department: The trucks have boilers, fryers, gas appliances, grills, etc.-things that involve fire. So, a certificate from the fire department is compulsory.
• A license from the local Municipal corporation is required to serve food to the people.
• Commercial vehicle license: You have to obtain a commercial vehicle license from the RTO for selling food.

5- Equipment

Get the kitchen equipment and raw ingredients required for the food truck. The equipment will include cooking vessels, cutlery, stove, utensils, etc. You can also put a few tables and chairs, to give customers the option of sitting. If you can procure the raw materials straight from the farmers, that will be a great USP. All of these will set you back by around Rs 2 lakhs. Hire the staff required to run the food truck smoothly.

6- Market the business

If you put your brand name on the vehicle, and it moves all over the city, it will be a great marketing tool. You have to be active on social media to declare your presence.

7- Communication is the key

Since you are always on the move, you must have cell phones so that customers can communicate with you.

8- Choose the right location

Choose a street that has a regular flow of traffic to ensure large footfalls, and there are not many competitors. It should also be a place where there are young professionals or students. This is a category that is price-conscious and will prefer a food truck over a fine dining restaurant.

9- Insurance

Go for a proper insurance cover for your business and truck.

Ethnic and fusion food are available in these trucks, and they are often manned by reputed chefs. Each of them has a specific niche - one may specialise in yummy burgers; another may offer delicious Kathi-rolls.

In the food truck business, there is an uncertainty of not knowing how long you will have space and where you will be tomorrow. So many owners are diversifying into other businesses. Since they are already in the food business, opening a restaurant is a good option.

The Indian restaurant industry is one of the fastest-growing in the world and is expected to reach Rs 5.99 lakh crore by 2022-23. Here, we will take you through the steps of how to open a restaurant :

• Arrange suppliers and vendors for your restaurant.
• Decide the concept and location: You have to factor in the total capital that you can invest. The Average Price per Customer (APC) gives you an idea about the money that a customer will normally spend in your restaurant. In a QSR, it usually ranges from Rs 50-Rs 500.
• Design an appetising menu: After deciding the concept, you must plan the cuisine and theme of the restaurant.
• Evaluate the costs involved. The average size of a Quick Service Restaurant (QSR) would be around 450 square feet, and the rent will be about Rs 40,000 per month.
• Get investments: You can arrange the seed money either through self-funding, a loan or through Angel/VC funding.
• Get all the licenses required.
• Hire the right staff.
• Install the right technology.

The food truck is a profitable business where you can serve lip-smacking food and earn good profits, both at the same time. We hope that the above article will open the doors for you to this new enterprise.

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How to Start Food Truck Business in India | Cost and Profit

Introduction.

Starting a food truck business in India can be an exciting and profitable venture for aspiring entrepreneurs. With the growing popularity of street food and mobile dining experiences, food trucks offer a unique and convenient way to serve delicious meals to customers on the go. In this article, we will guide you through the process of starting a food truck business in India, covering the necessary steps, costs, and potential profits.

Research and Planning:

Before diving into the food truck business, conducting thorough research and planning is essential. Begin by understanding the current market and analyzing the competition. Identify your target audience and niche market, as this will help you differentiate your offerings and stand out from the crowd. It is crucial to create a solid business plan that outlines your goals, target market, menu, pricing, and marketing strategies.

Legal Requirements:

Operating a food truck in India requires complying with certain legal requirements. Acquire the necessary licenses and permits from local authorities, which may include food safety licenses, health permits, and vehicle permits. Register your business by obtaining the appropriate certifications and documents. Adhere to food safety guidelines and practices to ensure quality and maintain customer trust.

Setting up a Food Truck:

Choosing the right truck or vehicle for your food truck business is crucial. Consider factors such as size, mobility, and kitchen layout when selecting a truck. Design the layout efficiently to optimize space and functionality. Equip your food truck with high-quality cooking equipment, refrigeration units, serving counters, and storage compartments.

Menu and Pricing:

Designing a unique and enticing menu is key to attracting customers. Consider the local food preferences and trends, while also providing a variety of options for different dietary requirements. Developing a competitive pricing strategy is essential to strike a balance between profitability and customer affordability.

Sourcing Ingredients and Suppliers:

Maintaining the quality of your food is crucial for the success of your food truck. Find reliable and cost-effective suppliers who can consistently provide fresh and high-quality ingredients. Establish relationships with local producers and farmers to support local businesses and ensure the freshness of your ingredients.

Marketing and Promotion:

Building a strong brand identity is crucial for the success of any business. Develop a unique brand name, logo, and visual identity that reflects the essence of your food truck. Utilize social media platforms and online food delivery apps to reach a wider audience. Participate in local food festivals, events, and collaborations to create buzz and attract more customers.

Operations and Management:

Efficiently managing the operations of your food truck is crucial for smooth functioning. Hire a team that is passionate about food and customer service. Provide thorough training to ensure consistency and quality. Implement systems for inventory management, waste reduction, and hygiene practices to maintain cleanliness and comply with food safety standards.

Also Read: How to start Chick blast franchise india | Cost and profit

Cost and Profit Analysis:

Starting a food truck business requires an initial investment that includes purchasing or leasing a truck, equipment, licenses, and permits. Calculate your startup costs accurately to avoid any financial surprises. Additionally, consider operational expenses such as fuel, ingredients, labor, and maintenance costs. Estimate your potential profits by analyzing sales projections, customer demand, and market trends.

Challenges and Tips for Success:

Running a food truck business comes with its own set of challenges. Unpredictable weather conditions can affect customer footfall, so it’s important to have contingency plans in place. Long working hours and continuous food preparation can lead to fatigue, hence prioritizing self-care is vital. Building customer loyalty through excellent service and consistently delivering quality food is key to long-term success.

Conclusion:

Starting a food truck business in India can be a rewarding and profitable endeavor if done right. By conducting thorough research, complying with legal requirements, focusing on menu development, effective marketing, and efficient operations, you can create a successful food truck brand. Remember, patience, perseverance, and dedication are crucial qualities to navigate the challenges and establish a strong presence in this booming industry.

How much does it cost to start a food truck business in India?

The cost of starting a food truck business in India can vary depending on factors such as the size and condition of the truck, equipment, licenses, permits, and initial inventory. On average, it can range from INR 5 lakhs to 20 lakhs.

How can I find the right suppliers for my food truck business?

To find reliable suppliers for your food truck, research local markets, ask for recommendations from other food truck owners, and attend food industry trade shows. Establishing personal connections and conducting quality checks will help you find the right suppliers.

Is it necessary to have a presence on social media for a food truck business?

Having a presence on social media is highly recommended for a food truck business. It provides a cost-effective platform to promote your brand, engage with customers, and inform them about your location, menu updates, and upcoming events.

Can I operate a food truck business part-time?

Yes, operating a food truck business part-time is possible depending on your availability and target market. However, bear in mind that it may require substantial effort and coordination, especially during peak hours and events.

How can I stand out from the competition in the food truck industry?

To stand out from the competition, focus on offering unique and high-quality menu items, providing excellent customer service, implementing creative branding and marketing strategies, and continuously adapting to emerging food trends.

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How to Start a Food Truck Business in India?

With the Changes of time, civilization changes and so is society.  Since the Market is an essential part of human society, it has got changed as time passed and has been changing with passes of time. A Food Truck is a new concept in the Food and Beverage market. As the name indicates, food on a truck means a transportable shop on vehicles.

Food Truck has recently entered the Indian market. Opening a Food Truck business initially costs more amount in comparison to a traditional shop and restaurant business.  Though,  initially, a large chunk of the investment amount is used for purchasing a truck.  The vendor is required to pay monthly rent, which is the advantage of having a Food Truck business.

Besides this, It can be transported at any time at any palace, or wherever are expected to be high footfalls for better revenue. If you want to start a food and restaurant business at a reasonable investment and earn a high profit, then Food Truck Business is an excellent business for you.

To start a food truck business, you should have an understanding and planning to start with. The following things are required to start a Food Truck Business in India.

• Planning and estimation of Amount
• Funding of Investment amount
• Initial Investment
• Choosing the right truck or Food Vehicle for Business
• Registration of business
• Buying kitchen equipment
• Buying of raw materials
• Manpower for working at Food Truck
• Point of Sale (POS) Software at the counter of Food Truck

Staff Uniform for Food Truck Employees

• Marketing of Food Truck
• Investment Details for Opening a Food Truck Business in India

Miscellaneous Expenses

1. Planning and estimation of Amount:

To start this Food Truck business, one should have proper planning and estimation of the amount. Collect the data on about cost of the vehicle, kitchenware, raw material, chef wages, helper wages, delivery boy wages, and other daily expenses.

2. Funding of Investment amount:

If you have a sufficient amount of funds, then okay. Go and purchase the equipment, raw material, get the license, permits, and hire the workers, and starts the business

If you don’t have sufficient funds then,  you can arrange from friends and relatives or apply for a loan from financial institutions like banks or loan providers. 

You have another option to get funds from crowdfunding.

Check the government scheme if any financial scheme is available for a new startup. Contact to the concerned department.

3. Initial Investment

To start, a Food truck business, truck, kitchenware, utility, staff, furniture, and manpower is required.  Apart from these items, one-time licensing fees and other miscellaneous expenses will incur.

4. Choosing the right truck or Food Vehicle for Business

An ideal Food Truck covers 400 to 450 square feet. There are many manufacturers of trucks.  You can contact manufacturers if they have a model that matches your budget.  A new truck chassis will cost you approximately 7 to 8 lakhs.

If your packet does not permit, then, you can buy an old truck vehicle under 5 years of use. Get the vehicle-related documents and also check if any loan is due.

You get contact with the bus, and truck body maker for giving the shape of your Food Truck. Get denting and painting and repair.

An old used truck costs less amount and reshaping, denting, and painting up to 1.5 lakhs. The total amount will be around Rs. 4 to Rs.5 Lakhs.

5. Registration of business

To start any business, registration is legal liability.  Registration of business legalizes your business and provides rights to do business.

• Get the FSSAI license for starting Food and beverage business. Though there is no clearance, much information is available about the Food Truck business. However, obtaining an FSSAI license will have the advantage without objection.
• Get the RTO permit because Food Truck is related to vehicles and places on roads or road corners.
• Get the Fire Safety certificate from the local MCD.

6. Buying kitchen equipment:  

Find the cost of kitchenware. It can be purchased from a dealer. Old used kitchenware is sometimes available on sale. Find and check if they are in good condition to use. The local brand is okay to use if like utensils, except gas stoves, burners, etc. Gas stoves, burners, and pipes should be new for safety purposes. 

7. Buying of raw materials

Raw materials should be purchased from a wholesaler. It will cost less in comparison to the local retailers. Initially, you should purchase in less quantity like floor, rice, pulse, etc. The most important thing about raw materials is green vegetables. Try to buy daily as fresh.  Other vegetables like potato, garlic, and ginger should keep in less quantity.

8. Manpower for working at Food Truck

To operate, Food truck, workers are required. For cooking, two chefs are required and one helper to serve customers. One helper is required for bringing raw materials and supply things. Sometimes customers asked to deliver food items to the residents or offices for this one more delivery boy will be required. Or, If manageable, the same helper can be employed according to feasibility.

The salary of a chef varies according to experience and skills. An average skilled chef's salary would be around Rs.15,000 to Rs.20,000 per month and a helper's salary would be Rs. 8,000 to Rs.10,000.  Thus, the total expenses would be from Rs. 50,000 to Rs.60,000. Per month.

9. Point of Sale (POS) Software at the counter of Food Truck

In the modern world, when everything is changing and your way of doing business is also changing, it will be not wise to go with a traditional account. You should have the latest Point of Sale for correct entry of data and keeping data safe and secure. Customers make e-payments rather than cash.

POS generates receipt copy which helps to manage things correctly and in order. A Good POS Software could cost you around Rs.25,000 to Rs. 30,000 per year, which is quite reasonable.

The uniform represents your brand and creates a feeling in customers' minds that you are doing some standard type of business. Wherever employees go wearing the uniform, the advertisement itself happens.  Thus, people soon get to know about your business. For a chef uniform, Shirt, paint, apron, shoes, and cap are required. it would cost Rs.1,500 to Rs.2,000.

And for a helper, a T-Shirt or shirt, shoes, and paint will be okay. A cap is necessary for everyone to sport your brand. A helper Uniform would cost approximately Rs. 1,200-1500.  Thus, the total cost of uniforms for the 4 staff will come to approximately, Rs. 7,000-9,000 Rs. in a year.

Read More: How to start Namkeen Manufacturing Business?

Marketing plan for Food Truck Business

Marketing is the most important thing in the business world. Unlike the traditional food restaurant, where handbills, posters, advertisements on loudspeakers, and pamphlets are required for marketing, for a Food truck business, not all these things are required. It is a moveable vehicle, and it has not had a fixed location.

However, still, some pamphlets are required to be distributed among the public to create a buzz in the market. Initially, 15,000 to 20,000 pamphlets are sufficient to create a buzz in the market. It should be distributed in the locality wherever Food Truck is supposed to be placed.  The pamphlet costs you approximately Rs. 15,000 to Rs.20,000 depending on the size.

A recorded voice should be played on the truck by using an audio player device in order to attract the customer's attention.

Now, Social media is playing a big role in marketing. Therefore, your food truck business should have an active account on Twitter, Facebook, Instagram, what's apps, telegraph, etc. It will help you to receive orders, and feedback messages from customers.

Social media will help you to connect with customers and also let you know about the market demand. You can give some discounts to your regular customers. Customers’ valuable feedback will help you to improve your business.

From time to time, free bees should be given to customers to win their trust of customers. Occasionally, Fee bees like T-shirts, caps, coffee mugs, and wristbands should be offered to customers to establish a bond with them. 

Investment required for Opening a Food Truck Business in India

The cost of opening a food truck business depends upon many factors like truck cost, remodeling cost raw material cost, kitchenware, laborers cost, etc. For an ideal Food Truck business, the total investment costs approximately Rs.10,00,000.

Details of Investment in Food Truck Business: 

There should be at least two dustbins and 2 small round tables for use. For drinking water, paper or plastic cups are required. Steel plates and glass will be better options than paper plates and cups. Big Water bottles and water are required for cooking and for customers. 

Two mobile phones and one calculator are required to receive the order on call and response. One register and pen should be regularly put on the counter for customer feedback. The miscellaneous cost you approximately Rs. 50,000. All above are not recurring expenses. Most of them are one-time investment items.

Income from a food truck business depends upon, footfalls and customers' choice of food items.  In the beginning, there will be challenges, but with the passing of time, the food truck will earn credit and an average income will be approximately from Rs, 10,000 to Rs. 12,000 per day. 

Event catering will bring a lot of money in a day. Therefore, advertise that a food truck is available for event catering with menu details.

The food truck business is a new concept in the Indian market. Though the initial investment cost is higher than a traditional, similar size of restaurant, there is no monthly rent burden. The rent amount for a traditional restaurant goes up from Rs.20,000 to Rs. 25000 per month.  Being a transportable restaurant, A food truck can be driven to a place wherever a possibility of doing brisk business. Monthly Revenue Collection from a Food truck is generally falling from Rs, 3,0000 to Rs.3,60,000  which is more than similar size of a traditional restaurant. Thus, doing the Food Truck business is profitable in India.

Q1. Is a food truck a good business?

Q2. what type of food truck makes the most profit, q3. what is the best business structure for a food truck, q4. is food truck legal in india.

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Food Truck Business Plan- Requirements, Chef, Cost, Profit

Hello Friends, today we’ll discuss about Food truck Business Plan . If you want to open such business then after reading this article you get all the information about the Food truck Business Plan . In this article you get the information about how to start this business, its total cost, profit, Requirements and all information about this business. If you are interested in this business then it is a good time to start.

What is Food Truck Business?

Food truck Business usually operate (cooking and selling) in very small areas. There is no doubt that the food truck business is growing at the rate of 9 percent every year. Apart from this, this business has only started recently in India, so there is less competition in the market at this time. Due to which you can run your food truck business easily.

Why start a food truck business?

• This business has started recently in India.
• So, there is Less competition in this business.
• Take small space to operate.
• Easily manageable.
• Less manpower required

Although it may seem daunting to start a food business in India, the following points will guide you thoroughly through the process of opening a Food Truck Business in India:

• Choosing the right Food Truck or Commercial Vehicle
• Choose the Right location for your Food Truck
• Get the kitchen equipment and raw materials required in a food truck
• Apply for licenses and permits needed to start a food truck business in India
• Look for the workforce required to run the food truck smoothly
• Install POS software for your food truck
• Decide on the staff uniform for your food truck employees
• Market your business
• Decide on the total investment required to start a food truck business in India
• Other miscellaneous things required to keep your food truck business in India, on the mark

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Right Location for your food truck:

• Choose a street that doesn’t have too many similar food vendors around
• Regular flow of traffic for inviting large footfalls.
• Establishments with young professionals and students in the surrounding area.

Choose The Right Food Truck Or Commercial Vehicle:

• Based on the given menu which is Italian and Continental
• Choose your vehicle of any company Tata, Mahindra, Ashok Leyland etc
• 2 nd hand Vehicle
• Proper fitness certificate.
• Registration
• Road tax receipt
• Vehicle age not less than 10 years

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Kitchen Equipment And Raw Materials:

Microwave, juicer mixer, freezer, refrigerators, stoves , griller, steamer, working tables, one/two  burner, exhaust equipment, Cooking equipment, food raw materials(depends on your food truck menu)generator or big batteries with an inverter.

Licenses & Permits Food Truck Business in India:

• Fire Safety Certificate
• Shop and Establishment License
• NOC from RTO
• NOC from Municipal Corporation
• FSSAI Mobile Vendor’s License
• Kitchen Insurance

Food Truck Business Plan Related Video:

Investment for Food Truck Business Plan:

If you want to start Food Truck Business Plan then you have to invest approx 5 lakh to 10 lakh depends on the nature of food you’ll serve from your food truck. Bifurcate investment are given below:

• A Commercial vehicle cost : Rs 2 lakh – 10 lakh.
• Fabrication (bodybuilder shop)= 1 Lakh.
• The total cost of kitchen equipment, Chairs & tables = Rs 2 lakhs.
• Raw material for 2 week: Rs 30,000.(It may vary).
• License & Permits cost: Rs 50,000.
• Menu Displayed, Uniform Dress, Water & 2 Dustbin cost = Rs 10,000.

Manpower Required For Your Food Truck

• Delivery Boy (For Home delivery)

Also Read: How to apply for the Parle Product Distributorship?

Monthly Expenditure in Food Truck Business Plan:

Pos software for your food truck:.

It is always advisable to have good point of sale which can keep your data safe and give detailed information about your inventory and sales.

Staff Uniform For Your Food Truck Employees:

The staff uniform gives an overall brand feel to the restaurant business which will in return help you gain more trust among the customer. The combined cost of all the uniforms would not be more than Rs 6000-7000.

How To Do Marketing Of Your Food Truck Business?

Tie-ups with event planners, personal contacts with customers, and free goodies like t-shirts and mugs carrying the food truck logo, can go a long way in spreading and expanding the restaurant business.

Marketing is a key of success of any business. So, good marketing and promotions will decide the success of your business. You can promote your food truck business plan, both online and offline.

• Build your own brand, website/ App.
• Tie up with online food delivery like swiggy, zomato etc.
• You can run online ads in social media like Instagram, Facebook, google etc.
• Get food reviewers and bloggers to your truck
• Distribute pamphlets, and use printed posters cut-outs & advertisements.
• Tie-ups with event planners, personal contacts with customers.
• Local Newspaper
• You can advertise you food truck business plan in a toto(e-rickshaw) for a day.

Cost of Food truck in India:

To build a decent food truck, you will have to spend at least 1 lakh, apart from the cost of buying a vehicle separately. On the other hand, if you buy a ready made food truck, you may have to incur an expenditure of Rs 3 lakh to Rs 10 lakh.

Where to buy food truck in India ?

If you want to buy Food truck online then you can visit https://dir.indiamart.com/  and www.customconcessionsusa.com  to buy your favorite Food truck. But, you can also design the food truck yourself, but for that you will have to buy each equipment separately. However, you can get these equipment both online and offline. And let me clear one thing that you can also buy these truck offline or design by yourself.

Also Read: Hero MotoCorp Franchise- Cost, Profit, Requirements, Apply

Other Things Required To Start A Food Truck Business In India:

Apart from the things mentioned above, while starting the food truck, you require things like two mobile phones, a calculator, an attendance register, a daily book, 2-3 big dustbins to keep the area clean, etc.

Apart from the regular business which has a minimum Rs 8000-9000 sales per day, a food truck can also make money from various events and catering. A single event or catering can generate earnings up to Rs 30,000 in a day.

Unlike other food business formats, the food truck business has its pros and cons, such as the location which is a problem for other formats but here the owner of the food truck can decide the site based on the market information and research, with no rent to be paid, no electricity bills, less capital required and low operational costs.

Points to keep in mind in Food Truck Business Plan:

• Your vehicle should be maintained properly.
• Quality and taste of your food must be good.
• Hire best chef for your food truck business according to your menu category and Train them in good manner.
• Business owners must be very mindful of kitchen hygiene, air pollution levels, and food waste management.
• Here is a small checklist of health and hygiene pointers:
• Make use of chimneys to control air pollution.
• Conduct a check on the food waste twice a day and keep the cooking area clean.
• Ensure that your staff maintains good sanitation.
• Keep a few dustbins near the food truck.
• Keep in mind. the management of food truck business must be great.
• Initially, don’t invest more amount in advertisement use low marketing skill.

If you need any help from our team then please fill the contact form our team will contact you soon. And if you like this post then please share this post.

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Anand Sharma

Hello, my name is Anand Sharma. With over 3 years of experience in content creation within the business niche, I have honed my skills in business analytics and management. Throughout my career, I have successfully supervised a team of content writers, ensuring the delivery of high-quality and engaging content. I am passionate about leveraging my expertise to provide valuable insights and contribute to the success of your business.

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