how to introduce yourself in a sales presentation

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How to Introduce Yourself in a Presentation [with Examples]

In this post, we are going to cover the best way, a very simple three-step process that will help you introduce yourself in a presentation. A summary of the steps is below.

• Start with your name and company (or organization or school).
• Tell your audience what problem you can solve for them.
• Share some type of proof (social proof works best) that you can solve this problem.

I will break down each step into a simple-to-follow process. But first… a little background.

First, Identify What Your Audience Wants from Your Presentation

So, before you design your introduction, think about what your audience wants from your presentation. Why do they want to spend their valuable time listening to you? Are going to waste their time? Or, are you going to provide them with something valuable?

For instance, I have expertise in a number of different areas. I’m a public speaking coach, a keynote speaker, a best-selling author, a search engine optimization specialist, and a popular podcaster. However, if I delivered that sentence to any audience, the most likely reaction would be, “So what?” That sentence doesn’t answer any of the above questions. The statement is also really “me-focused” not “audience-focused.”

So, when I start to design my self-introduction, I want to focus just on the area of expertise related to my topic. I’m then going to answer the questions above about that particular topic. Once you have these answers, set them aside for a second. They will be important later.

How to Introduce Yourself in a Presentation in Class.

Instead, you probably want to add in a fun way to start a speech . For example, instead of introducing yourself in your class speech and starting in an awkward way, start with a startling statistic. Or start with a summary of your conclusion. Or, you could start the presentation with an inspirational quote.

Each of these presentation starters will help you lower your nervousness and decrease your awkwardness.

If you are delivering a speech in a speech competition or to an audience who doesn’t know you try this technique. Just introduce yourself by saying your name , the school you represent , and your topic . Make it easy. This way you get to your content more quickly and lower your nervousness.

Typically, after you get the first few sentences out of the way, your nervousness will drop dramatically. Since your name, school, and topic should be very easy to remember, this takes the pressure off you during the most nervous moments.

Obviously, follow the guidelines that your teacher or coach gives you. (The competition may have specific ways they want you to introduce yourself.)

How to Introduce Yourself in a Business Presentation — A Step-by-Step Guide.

In a professional setting, when new people walk into a meeting and don’t know what to expect, they will feel uncomfortable. The easiest way to ease some of that tension is to chat with your audience as they come into the room.

By the way, if you are looking for a template for an Elevator Speech , make sure to click this link.

Step #1: Start with your name and company name (or organization).

This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description. For instance, most people outside of the training industry have never heard of The Leader’s Institute ®. So, my step #1 might sound something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company…

Still short and sweet, but a little more clear to someone who has never heard of my company.

Should you give your job title? Well… Maybe and sometimes. Add your title into the introduction only if your title adds to your credibility.

For example, if you are delivering a financial presentation and you are the Chief Financial Officer (CFO) of your company, you might mention that. Your title adds to your credibility. However, if the CFO is delivering a presentation about the value of joining a trade association, the CFO title adds little credibility. So, there is very little value in adding the title.

Step #2: Tell your audience what problem you can solve for them.

For instance, if my topic is how to deliver presentations, I have to determine why the audience would care. What problem will they have that I can help them with? For my audiences, the problem that I most often help people with is how to eliminate public speaking fear. Once I have the problem, I add that to my introduction by using the words, “I help people…”

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear.

However, if my topic is How to Close a Higher Percentage of Sales Presentations , I’d likely want to alter my introduction a little. I might say something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people design more persuasive sales presentations.

I have expertise in both areas. However, I focus my introduction on just the expertise that is applicable to this audience. If I gave the first introduction to the second audience, they will likely respond by thinking, well, I don’t really get nervous speaking, so I guess I can tune out of this speech .

So, create a problem statement starting with, “I help people…” Make the statement apply to what your audience really wants.

Step #3: Share some type of proof (social proof works best) that you can solve this problem.

By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.

This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.

For instance, an easy way to offer proof is with a personal story of how you have solved that problem in the past.

A Few Examples of How to Introduce Yourself Before a Presentation.

For instance, one of my early clients was a young accountant. When I was working with him, he came up with the following introduction, “I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits.” It was a great, audience-focused attention-getter. (No one wants to get audited.) However, as an accountant, it wasn’t like his company was getting a lot of five-star reviews on Yelp! So, he was kind of struggling with his social proof. So, I asked him a series of questions.

Me, “How many clients do you have?”

Gary, “Over 300.”

Me, “How many small business tax returns have you processed?”

Gary, “Well, at least a couple hundred a year for 15 years.”

Me, “So, at least 3000?” He nodded. “How many of your 300 clients have been audited since you have been representing them?”

He looked at me and said, “Well, none.”

So, we just added that piece of proof to his talk of introduction.

I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.

Here Is How I Adjust My Introduction Based on What I Want the Audience to Do.

For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.

For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.

However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.

If my goal is to get the audience to subscribe to my podcast, my intro might sound like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.

Use the Form Below to Organize How to Introduce Yourself in a Presentation.

The point is that you want to design your introduction in a way that makes people pause and think, “Really? That sounds pretty good.” You want to avoid introductions that make your audience think, “So what?”

If you have a speech coming up and need a good introduction, complete the form below. We will send you your answers via email!

Can You Replace Your Introduction with a PowerPoint Slide?

Is it okay to make your first slide (or second slide) in your presentation slides an introduction? Sure. A good public speaker will often add an introduction slide with a biography, portrait, and maybe even contact information. I sometimes do this myself.

However, I NEVER read the slide to my audience. I often just have it showing while I deliver the short introduction using the guide above. This is a great way to share more of your work experience without sounding like you are bragging.

For tips about how many powerpoint slides to use in a presentation , click here.

Remember that There Is a Big Difference Between Your Introduction in a Presentation and Your Presentation Starter.

When you introduce yourself in a presentation, you will often just use a single sentence to tell the audience who you are. You only use this intro if the audience doesn’t know who you are. Your presentation starter, though, is quite different. Your presentation starter should be a brief introduction with relevant details about what you will cover in your presentation.

For details, see Great Ways to Start a Presentation . In that post, we show ways to get the attention of the audience. We also give examples of how to use an interesting hook, personal stories, and how to use humor to start a presentation.

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Home Blog Presentation Ideas About Me Slides: How to Introduce Yourself in a Presentation

About Me Slides: How to Introduce Yourself in a Presentation

From conference talks to client demos, it’s always essential to include an About Me slide in any presentation you are giving. Introducing yourself early into the presentation helps build a better rapport with the audience.

You can start with several fun facts about me slide to break the ice or go for a more formal professional bio to explain your background and what makes you qualified to talk about the topic at hand. At any rate, your goal is to get the audience on your side by revealing some of your personality. 

How to Introduce Yourself in a Presentation: 4 Approaches 

It’s a good practice to include self-introduction slides at the beginning of your presentation. If you are looking to answer how to introduce yourself professionally, typically somewhere after the title, opening slide , and the main agenda. However, the presentation structure will be somewhat different depending on whether you are presenting to a new audience or a group of people familiar with (e.g., your team, clients, or business partners). 

Here are four about me slide ideas you can try out, plus an About me template you can use to present yourself in a presentation. 

1. Mention Your Name and Affiliations

Start with the introduction basics. State your name, company, title/position, and several quick facts about who you are and what you do. Even if you present to a familiar audience, a brief recap is always welcome. 

To keep things a bit more engaging, consider adding some lesser-known facts about yourself. For example:

• Your interests 
• Recent accomplishments
• Testimonial/quote from a team member 
• Fun nicknames you got 

The above can be nice ice breakers for less formal team presentations, project updates, or catch-ups with clients. 

Here are several unique About Me examples you can try out:

For a client case study presentation : 

“Hi, I’m Lynda, Chief Customer Success Specialist with Acme Corp. (Also, someone you thought was a chatbot for the first few encounters)

47 NPS | 15% Churn Rate | 40% repeat purchase rate”

For a team after-action review presentation :

Mike, Project Manager at Cool Project

(aka Maximizer)

Personal Project stats:

387 Slack messages answered

56 cups of coffee consumed

Project profit gross margin: $1.2 million 

2. Work On Your Elevator Pitch 

One of the best ways to introduce yourself in a presentation is to share a punchy elevator pitch. This works extra well if you are presenting to a new audience. 

An elevator pitch is a concise statement (1-2 sentences) that summarizes your unique strengths, skills, and abilities and explains how these can benefit your listener. 

It’s nice to have one ready for your presentations and networking in general since it helps you immediately connect with new people and communicate your value. 

Writing a solid elevator pitch may require several attempts and iterations. But the sooner you start — the faster you’ll arrive at the best formula! 

To get your creative juices flowing, here are several elevator pitch ideas you can incorporate in an introduction slide about yourself. 

For professionals: 

“Certified Salesforce Administrator, data visualization specialist, and analytics for top SaaS brands. I help businesses make more sense of their data to drive better outcomes”.

For a mentor :

“Adjunct professor of creative writing at Columbia University, published author, former lifestyle editor at Esquire, the New York Times. I can teach you how to find, shape, pitch, and publish stories for web & print.”

For a student: 

“Third-year Marine Biology student at Denver State Uni. Volunteer at Lake Life Protection NGO, climate change activist, looking to expand my research about water conservation”.

3. Answer Popular Questions or Assumptions 

If you are a frequent presenter , chances are you get asked a lot of the same “About Me questions” after your speeches and during the networking bits. So why not address a roaster of these in your About Me slide? Select 4-5 most common questions and list them as quick FAQs on your slide deck. 

4. Focus on Telling a Story 

Strong introductions are personable. They are meant to offer a sneak-peak into your personality and the passion behind your work. That’s why for less formal presentations, you can (and should!) start with a short personal story. 

Remember: reliability is important to “click” with your audience. 

For instance, neuroscience research of political ads recently found that ads featuring real people performed better than those with genetic stock footage. Among viewers, emotional engagement and memory encoding (recall) increased dramatically when political ads showed relatable people. 

The same holds true for commerce. In 2015, GE launched a viral “What’s the Matter With Owen?” video ad series to attract more young talent to the company. The clips featured a relatable protagonist, struggling to explain what his work at GE entails e.g. that the company isn’t building railroads, but actually does some very innovative pilots. Many engineers related to the promo and work applications to GE shoot up by 800% ! 

As the above examples show, a good relatable story can go a long way. So think about how you can make a PowerPoint presentation about yourself more representative of who you really are as a person. 

How to Give a Presentation About Yourself: 4 Fool-Proof Tips

On other occasions, you may be asked to give a full-length “about me” presentation. Typically, this is the case during a second interview, onboarding , or if you are in attending a training program or workshop where everyone needs to present themselves and their work. 

Obviously, you’ll need more than one good about me slide in this case. So here’s how to prepare a superb presentation about me. 

What to Put in a Presentation About Yourself?

The audience will expect to learn a mix of personal and professional facts about you. Thus, it’s a good idea to include the following information: 

• Your name, contact info, website , social media handles, digital portfolio .
• Short bio or some interesting snippets. 
• Career timeline (if applicable).
• Main achievements (preferably quantifiable).
• Education, special training.
• Digital badging awards , accolades, and other types of recognition.
• Something more personal — an interest, hobby, aspiration. 

The above mix of items will change a bit, depending on whether you are giving an interview presentation about yourself or introduce yourself post-hiring. For example, in some cases a dedicated bio slide may be useful, but other times focusing on main achievements and goals can be better.

That being said, let’s take a closer look at how to organize the above information in a memorable presentation. 

P.S. Grab an about me slide template to make the design process easier! 

1. Create a List of “Facts About Me”

The easiest way to answer the “tell me about yourself” question is by having an array of facts you can easily fetch from your brain. 

When it comes to a full-length about me presentation , it’s best to have a longer list ready. To keep your brainstorming process productive, organize all your ideas in the following buckets: 

• Key skills (soft and hard)
• Educational accolades, training
• Accomplishments and other “bragging rights”
• Personal tidbits (a.k.a. fun facts ) 

Once you have a list, it gets easier to build a series of slides around it. 

2. Think Like Your Audience 

Most likely you’d be asked to make a presentation about yourself by a recruiter. There’s a good reason why many ask this — they want to determine if you are a good “cultural fit” for their organization. 

After all, 33% of people quit within the first 3 months of accepting a new job. Among these:

• 43% of employees quit because their day-to-day role was different than what they were told it would be during the hiring process.
• 32% cite company culture as a factor for leaving within the first three months. 

About me presentations often serve as an extra “filter” helping both parties ensure that they are on the same page expectations- and work style-wise. Thus, when you prepare your slide deck, do some background company research. Then try to align the presentation with it by matching the company tone, communication style, and cultural values. 

3. Include Testimonials and Recommendations

Use the voice of others to back up the claims you are making in your presentation. After all, trumping your own horn is what you are expected to do in such a presentation. But the voices of others can strengthen the claims you are personally making. 

Depending on your role and industry, try to sprinkle some of the following testimonials: 

• LinkedIn recommendations
• Quotes from personal or professional references
• Social media comments 
• Data metrics of your performance
• Funny assessments from your colleagues/friends 

The above not just strengthen your narrative, but also help the audience learn some extras about you and your background. Testimonial slides can be of help for this purpose.

4. Include a Case Study 

One of the best ways to illustrate who you are is to show what you are best in. Remember, an about me presentation often needs to “soft sell” your qualifications, experience, and personality. 

One of the best ways to do that is to showcase how you can feel in a specific need and solve issues the business is facing. 

So if you have the timeframe, use some of the ending slides to deliver a quick case study. You can present: 

• Short retrospective of a past successful project
• Before-after transformations you’ve achieved 
• Spotlight of the main accomplishments within the previous role 
• Main customer results obtained
• Specific solution delivered by you (or the team you’ve worked with) 

Ending your presentation on such a high note will leave the audience positively impressed and wondering what results you could achieve for them.

To Conclude 

It’s easy to feel stumped when you are asked to talk about yourself. Because there are so many things you could mention (but not necessarily should). At the same time, you don’t want to make your introduction sound like a bragging context. So always think from the position of your audience. Do the facts you choose to share benefit them in any way? If yes, place them confidently on your About Me slides! 

1. Personal Self Introduction PowerPoint Template

Use This Template

2. Self Introduction PowerPoint Template

3. Meet the Team PowerPoint Template Slides

4. Introduce Company Profile PowerPoint Template

5. Modern 1-Page Resume Template for PowerPoint

6. Modern Resume Presentation Template

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Introduce Yourself, Introduction, Presentation Ideas Filed under Presentation Ideas

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How to Introduce Yourself in a Presentation: Guide to a Killer Opener

Hrideep barot.

• Body Language & Delivery , Speech Writing

Not sure how to introduce yourself in a presentation? Hang on till the end of this article.

Giving a presentation can be unnerving. And introducing yourself can be nerve-wracking.

But, without a fitting introduction, you would just be hitting the dart in a dark room.

The usual “Good Morning! I’m Neil, and I work as a Designer at…” is boring and doesn’t cut the ice anymore.

So, how to Introduce yourself in a presentation or start with a killer opener?

Introducing yourself in a presentation is pitching yourself to the audience so they stick around for the rest of your talk. Include your background, your unique trait, and who you are while sticking to the context in the first 30-60 seconds of your introduction.

Your introduction should be effective and have an interesting hook. You’ve got to nail your introduction in one shot.

A make or break moment indeed.

But, fret not! We’ve outlined what to say before starting a presentation to help get your next presentation right.

Occasions Where you Might Have to Introduce Yourself in a Presentation

Here is what to say to start a presentation on some of the occasions where you would have to introduce yourself before the presentation.

Though the principle focus will be about yourself, tweaking your intro to the context and the place is essential.

The self-introduction should be compelling enough to woo your audience to sit for the next couple of minutes.

1.How to Introduce Yourself in a Business Environment

Introducing yourself in your workplace can be rather common. But, it’s during business meetings and conferences where you need to stand out.

Every time you meet senior managers, introducing yourself with your name and job title doesn’t grab eyeballs anymore.

However, taking the first step matters. Here are certain scenarios where you might be called upon to introduce yourself in your workplace.

How to Introduce Yourself in an Interview Presentation

The “Tell me about yourself” in interviews is intimidating. If you’ve found alibi’s to every presentation in your school and college, it doesn’t work here anymore.

Prepare a short introduction about yourself and be interview-ready. Anytime someone hits you up with that question, you need to be able to answer it with the snap of a finger.

Here is an example of a self-intro during an interview.

“As a skilled designer, with two years of freelance experience, I’ve worked for clients with diverse needs. I’ve also designed brochures, magazines, logo , and packaging materials for my friend’s company. I’m confident that I can leverage my skills and bring in the best for your brand.

How to Introduce Yourself and Your Team in a presentation

Business meetings can be boring. But there are times where you might have to introduce yourself to a new co-worker or a senior leader.

As a team leader yourself, you might have to introduce yourself and your team to present on the performance of the company the previous month.

Presentation introduction ideas if you’re a marketing executive can be,

An increased conversion of 130%, that’s what our marketing team achieved last quarter making our campaign a massive success. The soldiers who made this possible are Ryan, who made sure the User Experience on our website was flawless. Sean who ensured seamless technical functioning, and Abby who is responsible for all the copies on our major assets. I’m John, who heads the marketing team and we want to take you through all the activities we actioned, the metrics we achieved, and the lessons we learned from our recent efforts.

In case you are giving a group presentation , you can check out this video to see how you can introduce different members of your group for seamless transitioning:

How to Introduce Yourself in a Conference Presentation

In a conference presentation, you’re expected to be a little formal. While you can adhere to that school of thought, don’t forget to story tell. That’s what hooks an audience! Here is an example of how to introduce yourself in a business conference:

“Today, I’m going to share a story of how someone with zero marketing skills and training made it to the top by creating massive revenue streams through online campaigns and paid advertising in just 6 months. If you’re passionate about digital marketing, this is for you. Stay tuned till the end for better insights.

If you’re presenting at a business conference, take a look at these 11 tips for presenting at a conference by Brian Campbell.

How to Introduce Yourself in a Business Pitch Presentation

Now, this is for entrepreneurs who are starting out. If you need investors to fund your start-up, you need to have a solid pitch.

 Let’s say, your product is AI-driven that alerts drivers who doze off while driving.

Talk about the benefits of it in a single sentence and highlight the downsides of dozing off while driving with stats and figures.

Check out this Crucial Public Speaking Tips for Startup Founders written by us that’ll help you nail your pitch.

Also, have a look at this video below. In this, Josh Light introduces himself in just two simple sentences and moves on to talk about his start-up. It is simple yet effective.

How to Introduce Yourself in Client Presentation

If you’re a freelancer, talking to clients can be a daunting task.

Let’s say you’re an engineer turned copywriter. That’s an interesting combo out there, and if you put it out in a way you write your copy, it would benefit you to a whole another level.

“I’m an experienced travel copywriter and I’ve written ad copies, sales pages, newsletters, landing pages for some of the top travel brands. I have over 5 years of expertise in this niche. One of my landing page copy at XYZ converted 50% of eyeballs into leads thus scaling up revenue drastically and I’m here to do the same if you see me fit after this call.”

2 . How to Introduce Yourself in a Presentation as a Student

Are you that kid/student who always shied away from giving presentations? Did you always come up with excuses and ended up giving barely one or two presentations your whole school life?

Yes? Well, it’s time to come out of your cocoon as it won’t work out that way in college or at work.

Whether it’s a small project presentation or giving a speech in your English class, here is how you can introduce yourself as a student.

How to Introduce Yourself in a Seminar Presentation

We’ve all been there. Hundreds of projects and assignments, be it school or college.

And that’s where you have to introduce yourself before jumping into your project. No matter how good your project, a solid introduction can put you ahead of the game.

“ As a tech enthusiast myself, I was intrigued by blockchain technology for a long time and today I have my project built using that very technology. I’m so excited to share with you all the working of this model and its benefits. Let’s jump right in.

It’s pretty easy and to-the-point. You need to be self-confident while saying those two lines and try to avoid fillers.

3. How to Introduce Yourself as a Trainer

As a trainer or teacher, your audience may be high-school students, undergrads, or even professionals.

Depending on the setting and the audience, you can craft your intro effectively and be of interest to the listeners.

How to Introduce Yourself to Students

As a teacher in a new school or college, introducing yourself is obligatory.

You can go about it this way if you’re a Moral Science teacher or Counselor:

“Hi everyone! I’m Alexandra. Call me Alex for short. We are going to have loads of fun for the next couple of months as I will be handling your Moral Science classes from today. If you are stuck in a dilemma or facing challenges, you can talk to me personally anytime and I’ll help you find a way out.

How to Introduce Yourself in a Workshop

Workshops are where you learn about a subject.  What if you’re the one who is conducting the workshop or needs to fill in for your friend for a couple of minutes, you need to introduce yourself.

 If you’re an Economics Graduate who is conducting a Calligraphy workshop, your presentation starting words can be something like,

  “Back when I was a kid, I used to scribble down letters I saw on posters and fell in love with the notion of lettering and calligraphy. I wanted to get into design, but I thought it was a fleeting moment and took Economics. Little did I know how much it meant to me. I finally figured what to do in life, and here I’m helping and teaching you to do what you love after years of learning and unlearning.”

How to Introduce Yourself in Training Sessions

Whether you’re a corporate trainer or getting into training students after years of experience, introducing yourself never gets old.

You can emphasize your past experiences in the form of a story or start with how it was when you worked with one of the top clients in the industry.

Below is an example to give you a precise picture.

“How excited are you to get your first gig? I’ve been a freelance writer for over a decade now. And freelancing is one of the best jobs as it gives you financial freedom and lets you work from the comforts of your couch or at your favorite café. So, I’m here to teach you to do the exact same thing and help you find your passion.”

5 . How to Introduce Yourself in a Video Presentation

Virtual presentations are a thing right now. If you’re a camera conscious person, you might have a hard time giving a presentation.

Dressing well and looking at the camera and not the screen can help present better. And always, look into the camera and not the screen when it comes to virtual presentations.

No matter how tensed you are, do not reflect it on your face. Have a bottle of water beside you to buy time and calm your nerves.

Here are two possible situations where you might have to introduce yourself virtually. 

How to Introduce Yourself in Webinars

Webinars are ever-increasing and if your introduction is not crisp and strong enough, building an online presence can be challenging.

Here is how you can introduce yourself in a webinar:

“ Hi, guys and welcome to this long-awaited session. How excited are you all? I know I am! We’re live and will be having John in a while. I’m so thrilled to see hundreds of you all attending this webinar live. It’s going to be a great session. I’m Patrick and the head of Marketing at XYZ. We started this webinar series two months ago and received phenomenal feedback from you all. And that’s why we’re back again with another one. Thank you and welcome again! Hope you find this session valuable.”

How to Introduce Yourself in a Virtual Presentation

Now, this is for freshers whose onboarding is going virtual. Whether it’s training sessions, virtual presentations, or virtual meetings, you are asked to introduce yourself to every manager and executive multiple times in a day.

Hey everyone! I’ve always loved meeting new people and though this is virtual now, just so thrilled to see you all on screen. If you see a new face popping on your screen during meetings and conferences, that’s me, John the new joinee. Can’t wait to meet you all in-person. Excited to jump-start my career here.

You can also check out this video we made to know certain ninja hacks to engage a virtual audience:

Related Article: All You Need To Know About Presenting Remotely

How to Structure an Intro – How to Start and End

• Add a Compelling Hook

You can begin your speech with a fact or a question to pique curiosity of your audience.

• A Brief Overview about Yourself

In those initial few seconds, greet the audience and talk about your strength or any unique trait in a word or two.

You can mention your achievements or contributions before talking about your background.

• A Quick history or Timeline of your Career/Education

In any context, a brief background or history about yourself should be talked about to let your audience know a little more about you.

It helps them gain trust and reliability.

• Smooth transition to the main topic

You shouldn’t abruptly move to the heart of your speech post introduction. There should be a subtle transition to make it effective.

Here is a presentation introduction example,

“Would you believe if I told you that you could reach 15k+ people on LinkedIn in just 30 days? No? Stick around for the next 7 minutes as I’m going to teach you all about it so you can get started as a rookie with zero connections.” Hi everyone! I’m XYZ – a Linked Growth Hacker. I’ve been helping businesses grow and build a strong personal brand for five years now. If you’re wondering how to generate leads on LinkedIn, take note of the pointers I’ll be sharing with you today.”

Magic ingredients to Introduce Yourself in a Presentation

You’ve got to nail your introduction no matter where you give the presentation.

You need to learn the art of introducing yourself because that’s the one thing you’ll be asked everywhere when you meet new people.

Introducing yourself is like marketing yourself. A stellar introduction can make a difference.

Here are some surefire ways to stand out in a crowd with your introduction.

With practice, your self-introduction will improve over time if you follow these tips. 

1 . Brevity is Key

We all know this by now. No matter how many years of experience you have or how much you’ve contributed to the team, your introduction should be short yet powerful.

With an impressive introduction about yourself, your audience will be keen on listening to you more. 

2 . Talk about Your Contribution

Instead of starting with your name and your job title, craft a story about the time you have to strive hard to achieve a goal be it personal or professional.

Speak about your contribution subtly without coming off as someone narcissistic. Unfold the little moments and share them with the audience.

Ensure it is related to your speech. Don’t go off course.  

3 . Understand Where You Are

The place where you present matters though it is about you. You need to research about the people, the place and craft an introduction aligning with it.

Keep it relatable. Get the audience to be on track with you. Keep your message clear and introduce it in a way it is memorable. 

4. Be as Real as Possible

Since you are introducing yourself, be as real as possible.

No, you don’t have to be extremely personal, but you can keep it minimal and include a common ground so that the audience can resonate with you.

5. A Smooth Transition is Essential

Transitioning from your intro to the main speech needs to be done right to keep the flow going.

Craft an intro and shift to the main topic without a pause after the introduction.

6. Create a Hook

Creating a hook is essential no matter the setting you’re introducing yourself in.

You need to grab the attention of the audience with your first sentence. You can quickly introduce yourself in a few sentences without taking much time.

Begin with a question or an interesting fact to hook the listeners every time you introduce yourself.

Want some inspiration? Here is a very practical video we have made on different opening lines from some of the most powerful speeches. Hopefully, it will get your creative juices flowing for what your hook should be:

Level up your public speaking in 15 minutes!

Get the exclusive Masterclass video delivered to your inbox to see immediate speaking results.

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Concluding Thoughts

Introducing yourself in a presentation can be stressful. You won’t get it right on your first. Nope. Not on your third attempt.

Heck! Not even on your sixth introduction too.

But, here’s the thing.

You need to keep sailing and believe in yourself. That’s what can make you better.

If you want to evolve as an individual, learning how to introduce yourself can immensely contribute to your professional and personal growth.

Push your boundaries and cross your personal threshold. You will get there one day. And introducing yourself will no longer be a daunting task.

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

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How to Introduce Yourself in a Presentation

Last Updated: October 4, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 124,347 times.

Introducing yourself in a presentation is more than just saying your name. It’s an opportunity for you to share relevant details about yourself and connect with your audience. It also sets the tone for the rest of the talk. How you introduce yourself will influence how your audience receives the message you want to get across. Make your next introduction flawless by presenting the most engaging information about yourself. Be sure to prepare the introduction in advance and start with an attention-grabbing technique to connect to the audience.

Including Relevant Information in Your Introduction

• If you have an unusual or difficult to pronounce name, you may want to add a small remark to help your audience remember it. For example, you can say “My name is Jacob Misen, like ‘risen’ but with an M.”
• Try to make eye contact with parts of audience during your presentation as well. [1] X Research source

• If you are VP of Marketing at a large company, it can actually be much more effective to say something like “I have more than a decade of experience using Facebook marketing ads to target clients in the dance industry” rather than simply stating your job title.

• You can also specifically refer your audience to the handout or powerpoint for more information. For example, if you want to let them know that you have articles in many international newspapers but you don’t want to list them all out, simply say “I’ve written for a number of internationally recognized news organizations. You can find the full list on the first page of my handout.”

• For example, you could say “when I designed a website for Richard Branson last year …” to inform your audience that you have an impressive resume, without having to list it all for them in your introduction.

• Try concluding your introduction by mentioning a client or project you were working on that directly relates to the topic of your presentation. For example: “I’ve had the pleasure of working with NXP Semiconductors for the past three years. Just last week we encountered a problem with our logistical database...” and then lead into your presentation about a new software that will solve everyone’s logistical hiccups.

Grabbing Your Audience’s Attention Before Your Introduction

• If you don’t have music that can tie to your presentation, you can use a song with the theme of beginning. For example, if you are presenting at a sales meeting, play some soft jazz as participants enter. Then, when it’s time for you to start, play the Black Eyed Peas chorus of “Let’s Get it Started” to get your audience’s attention. You can then open with an energetic “Good morning!” or “Good Afternoon” as the music ends.
• Remember to choose music that’s appropriate to the event. An academic conference may not be the best place for pop music, for example (unless you are presenting research on pop music, of course).

• For example, if you are presenting on the design of a new user-friendly coffee machine, you may start your presentation by referencing Elon Musk: “Any product that needs a manual to work is broken,” and then go on to say “My name is Laurie Higgens, and my coffee machine doesn’t come with a manual.” Speak briefly about your relevant experience and qualifications, and then dive into presenting your design.
• Avoid cliche or overused motivational quotes the audience has probably already heard many times.
• Be sure to correctly cite your quote.

• For example, you might start with “According to Time magazine, Americans filled 4.3 billion prescriptions and doled out $374 billion on medicine in 2014.” Then, introduce yourself and your qualifications in medical research and transition into a presentation about how to prevent doctors from over prescribing medication to their patients.
• Remember to cite the source of your statistics. You will look more professional and reliable, and the audience will be able to follow up on the information if they wish.

• If you are giving a presentation about a new airport security-friendly travel bag, try starting your presentation with “How many of you have ever stood in line at airport security and nearly missed your flight?”
• You can also invite your audience to close their eyes and imagine something as you lead up to your question.
• Don’t be discouraged if your audience doesn’t raise their hands when you ask a question. Sometimes these questions seem more rhetorical to an audience, or maybe they are just shy. You can often see signs that they are still engaging with the question if people are nodding or smiling after you ask it.

• Try telling stories, showing pictures on a powerpoint, or using quotations.
• Being funny not only puts your audience at ease, but it also helps them remember you after the presentation. [10] X Research source

• For example, if you are making a presentation about a pizza delivery app, ask your audience members to tell their name, their favorite pizza topping, and a situation where they’ve had a particularly amazing or awful experience with food delivery.

Preparing Before Your Presentation

• When it’s time to present, it’s probably best to just write down a few notes or key words to remind you of what you want to say so you don’t just read off your note cards.
• Think about your overall intention as a speaker. Are you trying to educate, enlighten, or entertain the audience? Figure out the effect you want to have on the listener so your presentation is impactful.

• If you don’t have a friend to watch your presentation, record yourself on video and play it back later to refine your presentation skills. It can be uncomfortable to watch yourself on video, but it will help you nail your introduction. You can even record your whole presentation. Keep recording and re-recording until you are happy with it. Then you know the audience will be happy too.

• The best resource to learn about the local culture is the locals themselves. If you have a contact where you will be speaking, ask them about customs, dress code, and how humor is usually received. If you don’t know anyone personally, try searching in industry-specific online forums. Find YouTube videos of presentations given in the area that are relevant to your industry.

What Is The Best Way To Start a Presentation?

Expert Q&A

• Don’t spend too much time introducing yourself. Your introduction should be short and to the point so you can get on to your main presentation material. Depending on the length of your presentation, your introduction should be between 20 seconds and 2 minutes long. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ https://www.canr.msu.edu/news/eye_contact_tips_to_make_your_presentations_stronger
• ↑ https://www.indeed.com/career-advice/career-development/introduce-yourself-professionally
• ↑ https://www.washington.edu/doit/presentation-tips-0
• ↑ https://www.gvsu.edu/ours/oral-presentation-tips-30.htm
• ↑ https://www.forbes.com/sites/forbescoachescouncil/2018/09/27/15-hacks-for-making-your-presentation-more-creative-and-engaging/
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-engage-your-audience-and-keep-them-with-you
• ↑ https://www.linkedin.com/pulse/make-em-laugh-ten-tips-using-humor-presentations-judy-romano-mba?trk=portfolio_article-card_title
• ↑ https://www.ncsl.org/legislators-staff/legislative-staff/legislative-staff-coordinating-committee/tips-for-making-effective-powerpoint-presentations.aspx
• ↑ https://crln.acrl.org/index.php/crlnews/article/view/19102/22119
• ↑ https://www.forbes.com/sites/tjwalker/2011/06/07/should-i-rehearse-and-for-how-long-presentation-training/

About This Article

To introduce yourself at the start of your presentation, all you need to do is state your name and tell the audience any relevant experience or skills you have. For example, say something like, “My name is Jacob Misen, and I have over a decade of experience using Facebook marketing ads in the dance industry.” If you have a broad range of relevant experience, you can bullet point a few examples on your opening slide instead of reading them out. Once you’ve introduced yourself, smoothly transition into your presentation. For instance, you can mention a client or project you’ve recently worked on that relates to the topic of your presentation. For more tips, including how to practice your presentation, read on! Did this summary help you? Yes No

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Home / Business / How to Introduce Yourself in a Presentation (With Tips and Free Templates)

How to Introduce Yourself in a Presentation (With Tips and Free Templates)

Giving a presentation can be nerve-wracking and introducing yourself can be daunting. But without an engaging introduction, you just be hitting the dart in the darkroom.

One of the most challenging tasks of any presentation is introducing yourself. Knowing how to start a presentation is key for effective speech or discussion. By coming up with newer and innovative techniques, you can capture your audience’s interest & help them focus on what you are going to share.

If you wonder how to introduce yourself at the presentation’s start, you aren’t alone. As we start the presentation, our nervousness diminishes significantly for most of us. So initial self-intro is important.

The usual introduction, “Hello, Everyone! I’m Ashley, working as Digital marketing head at…….” It is a boring start and won’t cut the ice anymore .

So how to introduce yourself or have a killer presentation start?

Don’t fret! We have outlined what you should say before starting a presentation to help you get the next presentation right.

Introducing Me – Best Way to Introduce Yourself in a Presentation

It’s an adage, ” You only get a single chance to make a first impression.” It’s very true. The first impression really counts, especially during a presentation. An introduction is the key building block of a memorable and convincing presentation.

Before introducing yourself in a presentation, it’s crucial to welcome your audience, so they feel valued and interested for the presentation, we have got you set of free welcome PPT templates .

So, if you are looking for a creative way to introduce yourself in a presentation that will set the scene for the rest of the meeting, we have the best tips to help you introduce yourself and create a great first impression online.

• Know Your Audience and Wants from Your Presentation: Knowing your audience is crucial as it helps to figure out what content and message they care about. You won’t be able to successfully pitch an idea to your audience unless you know what makes them tick. So, before a presentation, have answers to questions like, what do they like? Dislikes? What do they need? What proof will they need to make decisions? Once you have an idea regarding all this, you can draft a successful presentation.

• Our marketing team has achieved an increased conversion of 130% within the last quarter, making our campaign a massive success.
• Commands who made this possible are Ryan, who made sure our user experience was flawless.
• Sean, who maintained the technical functioning and Abby, our accounting head, was responsible for all copies of our major assets.
• Introducing Yourself in a Client Presentation: If you are a freelancer, interacting with clients can really be a daunting task. If you are an experienced copywriter, you can present it interestingly. For example:” I am an experienced copywriter; I have written many ad copies, sales pages, landing pages, newsletters. I have over five years of expertise in this niche. One of my landing pages has converted 50% eyeballs into leads, thus drastically skyrocketing sales.

• Hello, I am Jamie and welcome to our long-awaited session. How are you all? I am too excited. We are living here, and Alec will be joining us in a while.
• Hello everyone, I am mike; I’m so thrilled to see hundreds of you attending today’s webinar. It’s going to be a fantastic session.
• State the Purpose of the Presentation: As of now, you have built a connection with your audience. It’s now the time to summarize the aim of your speech. Of course, your audience will already be aware of your topic. You should make sure it’s clear to everyone. A simple one-line statement is enough, but it should give an overview of the presentation idea.

• Ask for Audience Participation: An attentive audience is more likely to be engaged throughout the presentation. The best way to make your audience participate is by asking them questions that require them to raise their hands or stand up to answer the question.

Tips for Giving a Better Presentation

There’s nothing more daunting than having a big presentation the next day and feeling unprepared. Public speaking can be difficult, and not feeling ready makes it even more arduous when you like not ready. So let’s look at the essential steps to make the best presentation.

• Use of Visuals: Visuals are worth including as it makes your presentation more interesting and helps you explain your points more coherently, enabling learning easier for your audience. Moreover, it makes a long-lasting impression on the minds, making the audience remember the information longer. If you are looking for top-notch visuals for your next presentation, then do check out SlideChef’s creative templates gallery .
• Be Excited and Connect with Your Audience: Show your audience you are super-excited about the presentation by being an energetic speaker. It’s hard to be excited same time when you are nervous. Along with maintaining the tone of voice, make sure you use hand gestures and a smiling face throughout.
• Ask Questions Throughout : Attentive audience is always an engaging audience. Try asking your audience questions periodically. Thus, encouraging them to be more attentive listeners and reflect on the content of your presentation.

• Thank your audience : Effective communication goes beyond just conveying information; it’s about building connections and leaving a lasting impression. One simple yet often overlooked way to enhance your presentation is by expressing gratitude to your audience at the conclusion. I recommend using the Free Thank You templates library for amazing thank you slides.

The introduction is very important, in fact, the most important – part of the presentation as it sets the tone for the entire presentation. An introduction is primarily used to capture the audience’s attention, usually within 15 seconds of the presentation. So make those words count and get the audience’s attention.

We all easily get stumped when asked to talk about ourselves because there are a lot of things you could mention. But at the same time, you want to make your introduction to be short and simple & sound like a bragging context. So always think from the perspective of your audience. Whether the facts you want to share benefit them in any way. If yes, confidently add in your introduction slides.

About The Author

Priyanshu Bharat

Priyanshu is a copywriter who loves to tune into what makes people tick. He believes in presenting his ideas with flair and wit, which has made him an expert at standing on stage and charming the pants off of any audience he's faced with. Priyanshu lives for learning as much as he can, so if you ever need help understanding something - just ask!

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How To Begin Your Sales Presentation

Learning how to begin your sales presentation is one of the most important skills in any telesales job.

Not only does an effective intro help you connect with potential clients, but it’s also key to setting the tone and staying organized throughout your entire pitch.

But getting off on the right foot can be tricky, particularly if you’re still relatively new to telemarketing or don’t have enough experience crafting engaging dialogue.

Thankfully, there are some tried-and-true strategies that can steer any beginning salesperson in the right direction; routing them closer toward success instead of failure!

So if you’re ready to start making selling a breeze rather than a burden, read on for our top advice about how to ace every single part of your initial introduction.

• Why Are First Impressions So Important
• The Importance of a Captivating Beginning to Your Sales Presentation

The Impact of Prior Preparation for a Strong Sales Presentation

Start with an icebreaker, introduce yourself, ensure your presentation is professionally designed, tailor content to your audience, set the scene with an agenda, regularly engage your audience and read the room, leverage storytelling techniques, prepare for questions.

• Practice Active Listening

Focus on Building Relationships as Part of Your Presentation

Summarise and recap at the end of every sales presentation, what are the main consequences of winging your sales presentation, why are first impressions so important.

A strong first impression is essential when starting a sales presentation, as it can set the tone for the rest of your pitch. Almost everyone has heard this, but why are first impressions so important? 

In the modern sales landscape, there tends to be less face-to-face time with clients, so it can be hard to make that initial impression without a physical presence.

This change in how sales operate has also heightened the importance of those first few moments of contact . 

Studies have shown that we form judgments about others in an incredibly short period of time and that our first thoughts about someone tend to heavily influence how we interact with them afterward, regardless of any information we later learn about them.

This is why establishing rapport from the get-go is essential.

You want to show your clients that you are reliable and trustworthy in order to nurture a positive relationship right off the bat; this goes beyond what simply lies on the surface but should also extend to your style of communication and your ability to patiently answer any questions they may have. It all adds up.

The Importance of a Captivating Beginning to Your Sales Presentation?

You only have 60 seconds to get your audience’s attention , capture their interest and set the stage for a productive conversation.

Sounds like a lot of pressure doesn’t it?

Don’t worry, you’re not alone! Whether you are in an asynchronous sales environment or one more traditional and face-to-face, it’s important to effectively deliver an engaging intro that sets up the key facts while still keeping it interesting. 

It’s all about finding ways to grab your audience’s attention up front and make sure they stay captivated throughout your presentation.

This might sound incredibly challenging and is but in the long run it’s been shown to help improve overall sales success and increase the likelihood that leads will convert into paying customers.  

Every sales representative knows that a thorough level of preparation is crucial for success in sales, and making sure that your first impression starts strong is no exception.

Prior planning in your sales presentation can help to set the stage for gaining the trust of customers before you even step foot into their homes, or office spaces, appear on their computer screen or connect with them via the phone. 

Developing an understanding of the customer beforehand by researching them and having a detailed plan regarding what will be discussed during your presentation can really help to make an overwhelming task feel much simpler and less daunting. 

Taking the time to think through different scenarios and sales presenation examples before they happen can give you a wealth of knowledge on how best to tackle a situation so you don’t have to worry about what’s next while meeting with people.

Not only will this give you more confidence when going into sales presentations, but it’ll also breed trust, and respect, and have potential buyers feeling comfortable enough to consider signing up with you.

Top 9 Tips For Delivering an Effective Sales Presentation

Sales presentations can be intimidating. It’s a chance to wow your audience, showcase your amazing product and make a memorable impact.

Lucky for you, with a few helpful tricks in your pocket, you’ll have the confidence and expertise to deliver a solid presentation that will have your audience hooked. Here are the top 9 tips for nailing your next sales presentation.

Starting off a sales presentation can be tricky, but by using an icebreaker you can often help the conversation flow more naturally.

An icebreaker helps set the stage for a successful sales pitch and get both parties talking, collaborating and on the same wavelength. 

When selecting an icebreaker, take into account who you’re speaking to. Remember that this is a dialogue so pick an icebreaker that gets everyone involved in the conversation yet still takes into account cultural and personal differences .

Choose something fun, positive and relevant to your products or services. Having a laugh during the conversation will often help people to feel comfortable entering into negotiations and taking part in discussions, making it much more likely for everyone to have a successful outcome.

An introduction is an important part of any sales presentation, and in a sales context knowing how to start your presentation can make or break it.

It’s important to introduce yourself with confidence while providing the customer with pertinent information that will help guide the rest of the call. 

Here are a few tips you should consider while introducing yourself: Keep a friendly and warm attitude, regardless of the circumstances; offer your name and the company you represent; establish credibility by mentioning past experience and relevant successes; be straightforward about your intentions for the call, and keep things brief. 

In-depth introductions can be particularly difficult when dealing with skeptical customers, but if handled properly a good intro can demonstrate organization and result in higher quality conversations . The more comfortable you are introducing yourself, the better.

Presentations are vital tools to create a lasting, positive impression on those attending the meeting. Therefore, it’s important to ensure your presentation is professionally designed and organized and that you don’t drown your audience in a sea of words or overly busy templates or slides. 

Consider using effective yet subtle graphics to highlight key points, as well as icons to add visual interest and catch the eyes of those people in attendance.

This can demonstrate your professionalism, boost audience engagement and help illustrate complex ideas. Investing time into creating an attractive presentation will pay dividends in the long run by keeping your audience involved and attentive throughout the presentation.

One of the key elements of a great sales presentation is tailoring your content to your target audience .

Doing so enables you to completely engage with them, ultimately leading to a better outcome than if you relied solely on scripted responses and generic information. 

Consider who will be present during your presentation and research relevant topics that they may find intriguing or be familiar with already.

This type of consideration will arm you with an excellent icebreaker and initial point for further conversations about how you can add value to their business. 

To take full advantage of this approach, make sure your content is tailored to the specific customer, industry trends, current events, products/services offered and anything else you can use to start engaging in an effective dialogue.

With the right preparation, each participant should leave your presentation feeling enlightened and inspired.

Setting an agenda at the start of your presentation or even the first slide is one of the best ways to ensure that you and your customer are on the same page . An agenda will provide crucial clarity for both parties, so it’s essential to get it right. 

Before you start to talk about certain features or benefits, make sure that everyone knows why you are having this conversation, what topics will be discussed, and how long each part needs.

Reiterating those objectives can remind decision-makers of why they need your product at this time in order to solve their problem.

This makes touching upon their pain points easier and allows you to focus on displaying the goods in a manner that supports those objectives. 

Remember: setting an agenda won’t just help steer you in the right direction, it’ll also give everyone in the meeting a sense of control over proceedings and help to create a friendly atmosphere wherein more meaningful conversations can take place.

Engaging with your audience is one of the most important elements of a successful sales presentation. Reaching out and listening to your prospects , not just telling them what you already know, is key to any successful telesales presentation. 

Utilise polls, questionnaires, and interactive activities that involve your audience and will help spark conversations during your presentation.

Additionally, you should be aware of the atmosphere in the room during the call in order to adjust your approach; so be careful not to talk over people, discourage discussion or ignore body language indications that may signal a person’s level of engagement. 

It’s essential to pay attention and remain open-minded to feedback from both prospects and colleagues, who can offer valuable insights into why certain approaches work better than others.

Nothing grabs an audience’s attention more than a compelling story.

It evokes emotion, engages us on a deeper level, and makes it easier to remember the message. In fact, according to the Hollywood Reporter, storytelling can be up to 22 times more memorable than facts alone . 

Leveraging storytelling techniques is a great way for sales representatives to begin their presentations as there’s something visceral about telling anecdotes and personal narratives that will hook their listeners in right away.

Instead of dumping a bunch of facts and stats into your sales pitch, strive to craft stories that make people connect with you and your message, because when your prospects are emotionally invested in your presentation they’ll be much more likely to take action .

Once you’ve finished presenting your sales pitch, it’s important to be ready to answer any questions. Whether they’re asked out of genuine curiosity or a mysterious need to derail the entire discussion, being ready and armed with good responses will help you calmly address them. 

It can also make your potential customer feel respected and reassured that their concerns are taken seriously.

Pay attention to the tone and body language used in the query, as it can influence how you respond. 

With telesales especially, first impressions matter. Doing even a bit of research into the company beforehand will give you an edge if more obscure questions come up so make sure to take advantage of it.

That way, when it comes time for Q\&A during your presentation, you’ll have no problem dazzling them with answers befitting an expert presenter. 

Practise Active Listening

Being a successful sales presenter means more than memorizing your script and speaking quickly. You need to truly listen to the person you’re talking to if you want to make the sale.

This is known as active listening and it is essential to engage your audience and understand their needs so you can tailor your presentation accordingly. 

Active listening in sales presentations involves embracing silences, asking open-ended questions, paraphrasing what was said before, mirroring body language, showing recognition of input from the customer, avoiding interruptions and allowing for equal participation in the conversation.

Practicing these techniques can be challenging but it’s worth it to master them; not only does active listening improve relationships between the customer and the business, it increases the likelihood of making a sale by offering a more personalized experience .

Building relationships with potential customers is an integral part of any successful sales presentation. Most sales representatives recognize the value of it and have found ways to incorporate relationship-building into their presentations.

The best way for salespeople to build trust and authenticity with their customers i s by being professional and offering friendly service with a sincere interest in their customer’s well-being. 

Instead of solely focusing on the product benefits, emphasize the value that a great relationship provides because strong connections are crucial when it comes to sales success.

Be genuine, ask relevant questions, encourage meaningful dialogue, practice active listening and really focus on getting to know your customers before diving into the main content or purpose of the presentation.

Doing so will improve engagement, increase emotional connection and boost client satisfaction; ultimately resulting in higher conversion rates.

There’s always that awkward and nerve-racking moment when you reach the end of your sales presentation.

You can feel the anticipation hanging in the air as everyone in the room waits to find out how it’s all going to wrap up. This is where summarising and recapping becomes essential. 

Doing a quick summary at the end of your presentation has several benefits , such as reinforcing any main points, emphasizing what sets you apart from competitors and further building upon your credibility with potential buyers.

As a sales professional, leveraging this technique will leave a lasting impression that not only conveys the value of your product or service but also gives clients more confidence in you and your brand. 

Spending the extra few minutes at the end to tie up loose ends could be one of the most important steps you take in order to close more deals.

Simply putting it, winging your sales presentation can be a substantial risk. It ruins your credibility as a sales expert and implies to clients that you simply don’t know what you’re doing.

Your presentation ends up feeling chaotic and disordered, with no clear direction or goal, which makes it difficult for even experienced sales professionals to feel confident about their performance. 

Winging your presentation might also come off as unprofessional in front of your client, and presenting yourself in an organized manner is essential to garnering trust from them.

This kind of lackadaisical attitude may also affect the way your clients perceive the company you represent. 

All things taken into account, it’s best not to take the risk when it comes to making sure everything from your opening statement to closing remarks have been thoroughly planned out in advance. Preparation is key for any successful sales presentation.

In summary, giving a successful sales presentation isn’t about luck; it’s more about establishing yourself as a professional and reliable authority in the field.

Taking the time to make a good first impression, speaking genuinely, preparing adequately and recapping effectively are all key elements of performing a winning sales pitch. 

Applying these tips to your sales presentations will give you an advantage over winging it.

So take a good look at your workflow background information and get rehearsing! Good luck out there!

Instant demos and screen sharing by CrankWheel

How to Introduce Yourself For a Presentation | 6 Strategies for a Powerful Opening

Leah Nguyen • 08 Apr 2024 • 7 min read

First impressions are everything in public speaking. Whether you’re presenting to a room of 5 people or 500, those first few moments set the stage for how your entire message will be received.

You only get one chance at a proper introduction, so it’s crucial to nail it.

We’ll cover the best tips on how to introduce yourself for a presentation . By the end, you’ll walk onto that stage with your head held high, ready to kick off an attention-grabbing presentation like a pro.

Table of Contents

#1. start the topic with an engaging hook, #2. set context around your topic, #3. keep it brief, #4. do the unexpected, #5. preview next steps, #6. perform mock talks, bottom line, frequently asked questions, tips for audience engagement.

• Stage Fright
• What Are The Facial Expressions?

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

How to Introduce Yourself for a Presentation (+Examples)

Learn how to say “hi” in a way that leaves a lasting impact and your audience wanting more. The introduction spotlight is yours—now go grab it!

Pose an open-ended challenge related to your experience. “If you had to navigate X complex issue, how might you approach it? As someone who’s dealt with this firsthand…”

Tease an accomplishment or detail about your background. “What many don’t know about me is that I once…”

Relate a brief story from your career that shows your expertise. “There was a time early in my career when I…”

Pose a hypothetical and then relate from experience. “What would you do if faced with an upset customer like I was several years ago when…”

Refer to success metrics or positive feedback that proves your authority. “When I last delivered a presentation on this, 98% of attendees said they…”

Mention where you’ve been published or invited to speak. “…which is why organisations like [names] have asked me to share my insights on this topic.”

Pose an open question and commit to answering it. “That leads me to something many of you may be wondering – how did I get so involved in this issue? Let me tell you my story…”

Sparking intrigue around your qualifications rather than just stating them will naturally draw the audience in through fun, engaging anecdotes .

For students:

• “As someone studying [subject] here at [school], I became fascinated with…”
• “For my final project in [class], I dove deeper into researching…”
• “Over the past year working on my undergraduate thesis about [topic], I discovered…”
• “When I took [professor’s] class last semester, one issue we discussed really stood out to me…”

For professionals:

• “In my [number] years leading teams at [company], one challenge we continue to face is…”
• “During my tenure as [title] of [organisation], I’ve seen firsthand how [issue] impacts our work.”
• “While consulting with [types of clients] on [topic], one common problem I’ve observed is…”
• “As the former [role] of [business/department], implementing strategies to address [issue] was a priority for us.”
• “From my experience in both [roles] and [field], the key to success lies in understanding…”
• “In advising [client-type] on matters of [area of expertise], a frequent hurdle is navigating…”

Start by stating a problem or question that your presentation will address. “You’ve all likely experienced the frustration of…and that’s what I’m here to discuss – how we can overcome…”

Share your key takeaway as a concise call to action. “When you leave here today, I want you to remember this one thing… because it will change the way you…”

Refer to a current event or industry trend to show relevance. “In light of [what’s happening], understanding [topic] has never been more critical for success in…”

Relate your message to what matters most to them. “As [type of people they are], I know your top priority is… So I’ll explain exactly how this can help you achieve…”

Tease an intriguing perspective. “While most people look at [issue] this way, I believe the opportunity lies in seeing it from this viewpoint…”

Connect their experience to future insights. “What you’ve faced so far will make so much more sense after exploring…”

The goal is to grab attention by painting a picture of what value they’ll gain to ensure the context won’t be missed.

When it comes to pre-show introductions, less is truly more. You’ve only got 30 seconds to make a blast of an impression before the real fun begins.

That may not sound like much time, but it’s all you need to pique curiosity and get your story started off with a bang. Don’t waste a single moment with filler – every word is an opportunity to enchant your audience.

Instead of droning on and on, consider surprising them with an intriguing quote or bold challenge related to who you are. Give just enough flavour to leave them craving seconds without spoiling the full meal to come.

Quality over quantity is the magic recipe here. Pack maximum impact into a minimum timeframe without missing a single delicious detail. Your introduction may only last 30 seconds, but it can spark a reaction to last all presentation long.

Forget a traditional “hi everyone…”, hook the audience in right away by adding interactive elements to the presentation.

68% of people say that it’s easier to remember the information when the presentation is interactive.

You can start with an icebreaker poll asking everyone how they are feeling, or let them play a quiz to learn about yourself and the topic they’re going to hear naturally.

Here’s how interactive presentation software like AhaSlides can bring your introduction to a notch:

• AhaSlides has a plethora of slide types for your polling , quiz , Q&A , word cloud or open-ended question demands. Whether you’re introducing yourself virtually or in person, the AhaSlides features are your best sidekicks to attract every eye to you!
• The results are shown live on the presenter’s screen, grabbing the audience’s focus with eye-catching designs.
• You can integrate AhaSlides with your common presentation software such as PowerPoint or interactive Google Slides with AhaSlides .

There are a few ways to show why your topic matters, such as:

Pose a burning question and promise the answer: “We’ve all asked ourselves at some point – how do you achieve X? Well, by the end of our time together I’ll reveal the three essential steps.”

Tease valuable takeaways: “When you leave here, I want you walking away with Y and Z tools in your back pocket. Get ready to level up your skills.”

Frame it as a journey: “We’ll discover a lot of things as we travel from A to B to C. By the end, your perspective will be transformed.”

Introduce yourself in style with AhaSlides

Wow your audience with an interactive presentation about yourself. Let them know you better through quizzes, polling and Q&A!

Spark urgency: “We’ve only got an hour, so we have to move fast. I’ll hustle us through sections 1 and 2 then you’ll put what you learn into action with task 3.”

Preview activities: “After the framework, be ready to roll up your sleeves during our hands-on exercise. Collaboration time starts…”

Promise a payoff: “When I first learned how to do X, it seemed impossible. But by the finish line, you’ll say to yourself ‘How did I live without this?'”

Keep them wondering: “Each stop delivers more clues until the big reveal awaits you at the end. Who’s ready for the solution?”

Let the audience see your flow as an exciting progression beyond an ordinary outline. But don’t promise air, bring something tangible to the table.

Presentation perfection requires plenty of playtime before showtime. Run through your intro like you’re on stage – no half-speed rehearsing allowed!

Record yourself to get real-time feedback. Watching playback is the only way to spot any awkward pauses or filler phrasing begging for the chopping block.

Read your script to a mirror to eyeball presence and charisma. Does your body language bring it home? Amp up appeals through all your senses for total captivation.

Rehearse off-book until your intro floats to the surface of your mind like breathwork. internalise it so you shine without flashcards as a crutch.

Perform mock talks for family, friends or furry judges. No stage is too small when you’re perfecting your part to sparkle.

💡 Know more: How to introduce yourself like a Pro

And there you have it – the secrets to Rocking. Your. Intro. No matter the size of your audience, these tips will have all eyes and ears hooked in a snap.

But remember, practice isn’t just for perfection – it’s for confidence. Own those 30 seconds like the superstar you are. Believe in yourself and your value, because they’ll believe right back.

How do you introduce yourself before a presentation?

Start with the basic information like your name, title/position, and organisation before introducing the topic and outline.

What do you say to introduce yourself in a presentation?

A balanced example introduction may be: “Good morning, my name is [Your Name] and I work as a [Your Role]. Today I’ll be talking about [Topic] and by the end, I hope to give you [Objective 1], [Objective 2] and [Objective 3] to help with [Topic Context]. We’ll start with [Section 1], then [Section 2] before wrapping up with [Conclusion]. Thank you for being here, let’s get started!”

How to introduce yourself in a class presentation as a student?

Key things to cover in a class presentation are name, major, topic, objectives, structure and a call for audience participation/questions.

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

More from AhaSlides

15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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A step-by-step guide to craft a winning sales presentation outline 

Get your team on prezi – watch this on demand video.

Anete Ezera February 08, 2023

Creating an effective sales presentation outline is crucial if you want to impress and persuade potential customers to purchase your products or services. Whether you’re part of a small startup or a large corporation, a well-crafted presentation can help you make a powerful and convincing case for your offering.

Crafting a successful sales presentation can be a challenging task. With the right knowledge and tools, you can create a winning presentation that communicates the value of your product or service while saving time in the process. Whether you’re giving a presentation in person or online, the key is to keep your audience engaged and interested in what you have to say. In this article, we’ll go over the basic structure of a sales presentation, offer tips for making as effective a sales presentation outline as possible, and provide some great sales presentation templates and examples you can use for inspiration.

The structure of a sales presentation

• Introduction

The introduction of your sales presentation should grab your audience’s attention. It also should give them a sense of what they can expect from the rest of the presentation. Start by introducing yourself and your company, and then provide a brief overview of the product or service you’re going to be discussing. This is also a good opportunity to establish a connection with your audience by finding common ground or addressing any pain points they may be facing.

• Problem Statement

After the introduction, it’s important to clearly define the problem or challenge that your product or service is designed to solve. This will help your audience understand the need for what you’re offering. It’ll also set the stage for the next section of the presentation.

Now that you’ve clearly defined the problem, it’s time to introduce your solution. This is where you’ll provide detailed information about your product or service, including its features, benefits, and any relevant case studies or testimonials. It’s also the time to address any potential objections or concerns that your audience may have.

• Demonstration

If possible, include a live demonstration or visual aids like images, videos, or diagrams in your presentation. This will help your audience see how your product or service works in action and will provide a better sense of its value.

• Call to Action

The final step of your sales presentation is to ask for the sale. This can be as simple as asking for the order or booking a follow-up meeting. Be sure to remind your audience of the benefits of your product or service, and make it easy for them to take the next step.

Sales presentation outline tips

When crafting your sales presentation outline, there are a few things you have to keep in mind to make the presentation a true success. Take note of the following sales presentation structure tips that’ll help you create a presentation that stands out and makes an impact. 

Start your presentation right

The first impression is everything. Grab your audience’s attention with a compelling start of the presentation – introduce a shocking statistic, tell a story, or display a capturing visual. This way you’ll catch people’s interest right from the start. 

Support your claims

Use data and customer testimonials to support your claims about the key problem or pain point your product or service tackles.

Make an impact with data visualizations

Add interactive visuals such as graphics and charts to display statistics and other data in an engaging manner. Use Prezi Design to create these visuals. Also, use dynamic visuals, images, and videos – that’ll make the presentation more engaging and interactive.

Have a well-defined structure

Make sure to use a clear and consistent structure throughout the presentation, with a clear beginning, middle, and end. You want your presentation to feel like a story that’s well-formatted and thought-out. 

Highlight your USP

Clearly define your Unique Selling Proposition (USP) and highlight it throughout the presentation. Emphasize your USP using bold statements, impactful data, and eye-catching visuals.

Use storytelling techniques

Make your presentation more engaging and memorable by applying storytelling techniques. Swap your slide-based presentation for a Prezi presentation that elevates the storytelling experience. The non-linear format allows you to jump between topics instead of going through slides. This way your presentation will feel more like a conversation rather than a speech, making it a much more engaging and interactive experience.

Practice to make it perfect

Practice your delivery and timing to ensure that you stay within the allotted time and keep the audience engaged. This will help you define your sales presentation structure as you’ll notice what presentation parts take longer to discuss and where you need to add more content or context.

End your sales presentation on a memorable note

End your presentation with a clear call to action that leaves a lasting impact. Apply visuals, like images, data visualizations, videos, and animations to catch people’s attention. Also, remember to include contact information so the audience can follow up with you.

By incorporating the tips outlined above, you’ll be well on your way to creating an effective sales presentation that’ll help you close more deals. Remember that each presentation is unique and needs to be tailored based on the audience and context.

Great sales presentation examples

Developing a powerful sales presentation from scratch can be challenging. Seeking inspiration from existing successful examples can assist in creating a presentation that’ll leave a lasting impression on your audience. That’s why we’ve compiled a list of great sales presentation examples that score in presentation design and structure. 

Sales presentation on communicating key business elements

This presentation examines how to better define the purpose, vision, mission, values, and key business metrics. It’s a great example of a visually appealing and engaging sales presentation structure that scores in presentation design. It’s easy to navigate the presentation as you can zoom in and out of topics. Also, the visualization of a table as topic placement creates a compelling layout. The overall structure of the presentation has a natural and logical flow, going from background information to an action-based plan. 

Salesforce presentation

If you’ve ever wondered how to turn your workforce into salesforce, this presentation provides a clear guide that makes it easy for you to dig deep into this topic. The visual format clearly represents the topic and captures attention with the highlighted title and topics. 

Also, when viewing this presentation, you can zoom in and out on topics, deciding what you want to read about first. The layout is simple and straightforward, leaving no room for confusion. The presentation is structured to introduce the topic first, then go to 3 main talking points, and finally lead to tips that leave the audience with an action plan in mind. The presentation design also helps to navigate and understand the content better.  

Sales kickoff presentation

What makes a good sales kickoff? This presentation provides a step-by-step guide to having a great sales kickoff using powerful visuals and a well-defined structure. 

The steps are visualized as American football icons and illustrate the order in which they should be discussed. This provides an engaging viewing experience with a clearly defined outline that navigates the audience throughout the presentation

Creating an effective sales presentation outline is crucial for impressing and persuading potential customers to purchase your products or services. Crafting an effective sales presentation involves understanding your audience’s needs and customizing the presentation to suit them. The basic structure of a sales presentation includes an introduction, problem statement, solution, demonstration, and call to action. To make your presentation a success, it is important to start with a compelling introduction, support your claims with data and customer testimonials, use data visualization to make an impact, and have a well-defined structure. By following the tips and using the examples provided in this article, you can create a winning sales presentation that effectively communicates the value of your idea, product, or service and keeps your audience engaged and interested.

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How to Introduce Yourself in a Speech or Presentation in 10 Steps

You only have one chance to make a great first impression, and you need to know how to introduce yourself in a speech or presentation! Having an outstanding introduction will help you break the ice and generate interest in your audience.

10 tips on how to introduce yourself in a speech:

1. conduct mock rehearsals with colleagues and friends..

Give your presentation or speech to an unbiased friend or colleague. After is over, ask them to write down 2-3 facts from your introduction. Look over your feedback and determine if your key points stand out within the first 30-60 seconds of your presentation. Was it easy for another person to recall everything you touched on? If not, how can you make your introduction more straightforward and memorable?

2. Listen to how a friend or colleague would introduce you and take notes.

If you're struggling to figure out how to introduce yourself, ask an unbiased friend or colleague to tell you how they would introduce you. Listen to the positive qualities, accomplishments, and stories your friend or colleague has to say about you and see how you can incorporate their comments into your introduction.

3. Enlist someone else to introduce you.

If you have a serious case of stage fright, your conference organizer may be able to find someone else to introduce you. Plan ahead and ask several weeks in advance for their assistance. Work closely with the individual who is introducing you to ensure your introduction has a personalized touch. Look over the final copy before your presentation to confirm everything about your background is accurate.

4. Keep it short and sweet.

Remember: your introduction shouldn't be your life story or read like an autobiography! The best way to introduce yourself is to keep it short and succinct. Introductions that ramble on without a definitive focus will leave your audience restless and uninterested. Listing every accomplishment, client, and credential under your belt sounds dry, and no one likes humble bragging. Make a list of your accomplishments and choose only the several that you're most proud of to include in your intro. Outdated accomplishments and client connections, no matter how impressive, should be excluded.

“Remember: your introduction shouldn’t be your life story or read like an autobiography!

5. Get small audiences actively involved.

Entering a presentation and seeing a tired or uninterested audience can be anxiety inducing. This can be especially problematic in small or informal settings, where this technique works best . A quick way to get your audience awake and invested in your presentation is to introduce yourself and then prompt audience members to introduce themselves and state a question, concern, or idea related to your presentation topic. For example: if you're delivering a presentation about customer service software, ask your audience members to introduce themselves with their name, a fun fact, and a situation where they've had a particularly amazing (or terrible) customer service experience. This brings clarity and focus to your presentation topic.

6. Include only relevant details in your introduction.

The planning process is key as you determine how to introduce yourself. Printing out a graphic organizer is a simple yet efficient way to determine if your introduction is on point.  Successful introductions are unique, thought provoking, and easy to adapt to different types of presentations. Using a graphic organizer, like a writing web, write the title and description of the presentation you're giving in the center circle; then, use the smaller circles to list personal details and accomplishments relevant only to your presentation topic. For example: even if you work with an important company, if that company's work isn't relevant to your presentation topic, exclude it. Then, brainstorm how you can transform your planner into engaging points.

7. Add additional details and credentials in your handouts.

Accomplishments and credentials that are important to you but may bog down your introduction don't have to be thrown away. Make a basic handout about your presentation that features your name, photograph, contact information and any additional details you want to share with your clients or conference members.

8. Use an interesting hook or humor at the beginning of your presentation.

As you plan out how to introduce yourself, think of a few compelling hooks you can use to get your audience's attention . Humor is one of the easiest ways you can relate to your audience; so is admitting a recent challenge you've faced (that's somehow relevant to your presentation) and discussing how you've grown from it. If you decide using humor is the best way to introduce yourself, avoid taking aim at important conference members or using politically incorrect jokes. Joking around about yourself is a safe way to make people laugh.

9. Organize a smooth transition.

Even if you have a fantastic introduction, your presentation will quickly fall apart if you don't have a transition. Determine how you can create a bridge between your intro and presentation content. Ending your introduction with a nod to one of your favorite clients and a project or conversation relevant to your topic is a good way to create a bridge between your introduction and main content. For example: "[Renowned client] is one of my best clients. Just last week, we were discussing how…[lead into presentation content]."

10. If you make a mistake, keep going!

As you introduce yourself, it's important not to freeze up if you accidentally mispronounce a word, stutter, momentarily forget your lines or feel anxious. If you're suddenly struck with stage fright, take two seconds to inconspicuously take a breath in through your nose and out through your mouth. Monitor your breathing and keep your worries in check. While you may feel completely self-conscious about what everyone at your presentation thinks of the way you look and speak, just remember that everyone attending is more interested in the valuable information you have to share rather than how you look sharing it. No one expects you to deliver your presentation, especially your introduction, with total perfection.

Learning how to introduce yourself in a professional, fun and engaging way may seem complex, but it's easier than you think. Self-doubt is one of the biggest roadblocks to successfully delivering an introduction! Believing in yourself will help you radiate confidence and convince your conference members that you're self-assured and know exactly what you're talking about.

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Sales presentation introduction: What to cut

• Written by: Joby Blume
• Categories: Sales presentations , Sales messaging

A sales presentation introduction should build your credibility when it becomes apparent that you have something interesting to say about the prospect’s situation, and can offer insight that may help them run their business more effectively. Your introduction should answer questions like: What challenges do companies like your prospect’s tend to face? Why have they been unsuccessful in overcoming these challenges so far? What do these problems cost them? What would a solution to these challenges look like? A successful introduction answers these questions by way of a teaching pitch , which has much more inherent value than 5+ minutes  about your company history and office locations shown on a map.

Most of the time, an introduction doesn’t  need  a slide explaining who your company is, or who you are. The best way to build credibility isn’t to talk about yourself for five minutes, but to talk about your prospect’s challenges and concerns in an intelligent and insightful way. There are plenty of clueless salespeople from large companies, and there are also many small companies who are able to deliver insight and value for their customers.

Sales presentations don’t usually need to start with slides about your company history, financial performance, structure, locations, product evolution, Top 100 awards, and clients. You only need this if  (a) people don’t already know (b) they might doubt your credibility if you don’t say something about who you are. If you are a tiny company you might want to build credibility, or if you have new people coming in to a decision making process late you might want to re-establish credibility. Even then, if you start your sales presentation by offering genuine insight, information about your company can always come later.

Many large companies feel “misunderstood”. They feel customers don’t understand that they offer a complete range of solutions, they feel as if people know them for only one or two areas, when in fact they are active in more. Showing a divisional chart and pie-charts demonstrating that 23% of sales actually come from professional services isn’t the answer though. Instead, talk about what the full range of solutions can do for customers, and the benefits of working with multiple parts of the same organisation. Successful sales presentations need to be built around what you can do for your customers, and that starts with the sales presentation introduction.

There are certain other messages that companies often want to include in the introduction that often belong within the body of the presentation – the fact that you have an acceptable safety record; the fact that you are active in more countries than competitors, the fact that you have adequate capital reserves. If these items are differentiators, then they really ought to fit within the value proposition , not the introduction. If they are “table stakes” – something you need to have to be considered, but not differentiators among those who do indeed have them, then they might fit into the introduction. If an item needs to be ticked off a list by prospects, if it needs to be quickly mentioned but won’t help you to differentiate – then perhaps just mention it quickly in the introduction. But resist the temptation to make the introduction too much about you, though. It is far more compelling if it is about your prospect.

If presenting a complex solution, consider a couple of overview slides towards the end of the introduction, to be placed after you have looked at the challenges the prospect faces and the implications of those challenges. This allows the value proposition to be introduced after the prospect already knows what it is that you are talking about, and makes it easier for them to understand your pitch.

A compelling sales presentation introduction can make a huge difference to your overall sales presentation, and it can make you stand out from your competitors who are still using that first crucial five minutes to talk about how many employees they have, and where there offices are. Take a look at the video below to find out how to stand out from the crowd and create an impactful introduction… Mr Anderson.

We’ve got lots more sales presentation insights that take you beyond the introduction, right the way through to concluding remarks and follow-up. A good place to start is our ultimate guide to sales presentations !

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Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

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Sales presentations are important, but 1000s of people each day ignore the principles of sales presentation design and sales messaging and deliver material that is tired, ugly, and ineffective. These sales presentation ideas will help you to easily improve your sales presentation; stand out, engage your audience, and sell more.

9 sales pitch lessons from exhibitions and tradeshows

We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too...

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As we were novice and non-marketing professionals, everyone took the time to explain and teach while also doing, which came in handy to feel more comfortable with what we were creating. Marc Chaanine Jamaica Bearings

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How to Create & Deliver a Sales Presentation (+ Template)

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

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A sales presentation is the act of verbally explaining a product or service and delivering your sales pitch to a potential buyer, usually with the assistance of a sales deck. The ultimate goal of the presentation is to convince the buyer to take next steps with you, such as accepting a proposal. To accomplish this, sales reps follow a key outline that includes sections like the prospect's pain point, how the product or service solves this problem, and a strong call-to-action.

For help crafting your presentation, hire a design expert on Fiverr to custom create an appealing slide deck and write the talking points that will present your offering in the most professional way possible. Freelance gigs start at only five dollars — take a look at your best options below:

How Do Sales Presentations Work?

Salespeople typically give a 20- to 30-minute sales presentation as a  lead nurturing  activity once a lead has been qualified as a high-value prospect — by this point, you've determined it's time to show them in detail the value of your product or service and recommend next steps. The stage of your sales pipeline in which the presentation occurs depends on your business, but it's usually done toward the end of your  sales process  as one of the final steps before deal closing.

As you build your presentation's talking points, you'll follow an outline that typically begins with small talk and introductions, then moves on to agenda-setting. The outline will then dive into the problem, your solution and the benefits that it brings, and stories about a current customer who had a similar issue before working with you. Finally, you'll end with a concrete CTA to entice your prospect to move forward with you.

Keeping this outline in mind, there are steps you can follow to first plan the sections of a general outline and then personalize them to each unique prospect, plus templates and software you can use to build a supporting sales deck. It also helps to consider tips to prepare for and deliver the presentation and take a look at examples of quality presentations to emulate.

This article addresses how to create your entire presentation, including building a visual sales deck and creating and delivering your talking points. If you’re looking specifically to learn how to craft a written slideshow, check out our article on creating a sales deck .

Free Sales Presentation Template

So that you don't necessarily need to start from scratch, we've gathered several sales presentation templates for various scenarios and created our own free general sales deck template to help you create a slideshow to complement your presentation. This deck template can act as a base for you or a Fiverr freelancer to customize into your own deck according your needs and presentation outline. It also comes with recommendations for specific written content to put on each slide.

Now that you have a template to work from, let’s look at the key elements all salespeople should use to structure their sales presentation.

Common Sections of an Effective Sales Presentation

Regardless of your business or customer, there are some common elements to include in your sales presentation to make it as effective as possible. Where in the presentation or deck you place each element is up to you, as there are slight strategic advantages to different arrangements, but the outline below is the best place to start so you can sucessfully give a presentation and communicate your sales pitch .

Here is the common structure of a sales presentation, plus how to communicate each section: 

Small Talk & Intros

Solution & benefits, social proof.

As people enter the meeting, take five minutes to build rapport and engage your prospect in light conversation by asking them personal or professional questions like “Last time we spoke, you were working on {project} . How’s that been going?” Small talk like this gets everyone comfortable and in a good mood.

After the conversation has run its course, thank your audience for attending, then briefly introduce (or reintroduce) yourself and state your company's elevator pitch . Bring up relevant credentials or experiences that will paint you as the right person or team to help them in this area. Then, ask each person in the audience (if there are five or fewer) to say their name and job title. All of this should take another 3–5 minutes.

Before you start flipping through slides, set the agenda in three sentences so the audience knows what to expect. When they know what’s coming, they're on the lookout for the elements and topics you mentioned. This increases their comprehension and engagement. Plus, stating an agenda makes you look organized and professional.

Use the "purpose, benefit, check" method when setting the agenda:

• State the Meeting’s Purpose: Preview the main topics you'll be covering. “We’re here to go over how {product or service} can help you overcome {problem or challenge} .”
• List the Benefits of Attending:  Explain how the prospect will benefit from being here. “Besides learning about our solution and how to use it to reach your goals, you’ll also come away with valuable industry insights that will change the way you think about {topic} .”
• Check for Alignment:  Make sure you’re all on the same page with a simple check. “Does that sound like a plan?”

Once your prospect agrees, you can dive into the problem.

Talk about your prospect’s problem that you found during your discovery call or another method. Mention what you believe is causing it and the negative consequences the prospect will experience if they let it remain unsolved (including any relevant statistics). Because the problem is likely why your potential customer is in the meeting, dedicate five minutes to laying out their pain point and discussing it a bit if your prospect has anything to add.

This could sound like "During our discovery call, you said you're trying to reach {goal} but you've been experiencing {challenge} . It sounded like your main concern is {implications} , and the problem is stemming from {issues/pain points} . Anything I'm missing?"

In a few sentences, tease three benefits they could enjoy if they simply solved this problem. Paint this better world as desirable and free of the pains caused by their current problem. Then, introduce your product or service and take two minutes to explain how it solves the problem and helps reach the promised land.

For example, "If you were to solve this pain point, you could {benefit 1} . {Product or service} is designed to {high-level purpose/benefit 2} for {role or company type} so they can {more impactful action/benefit 3} . Specifically, it does this by {product/service overview} ."

If you'd like to dive deeper into how your product works, you could extend this to a 15- to 20-minute product demo instead of a two-minute overview. Plan this beforehand so as not to run over the time you've allotted.

If there are specific ways in which customers similar to the prospect have used the solution to their advantage, share them in the presentation. This can include social proof like testimonials, case studies, and anecdotes to show how buyers love your solution.

A good way to state this is "One of our longest clients is {similar company} , which {brief, relevant company description} . Before working with us, they were also having {similar problem} , but they've solved it by using our {feature and brief explanation} . I could see your team loving {feature} , too."

Your relationship with the prospect, the amount of people in the room, and the price of your product or service will determine how you end your presentation and make your ask. If you're presenting a pricey B2B solution to three executives, your CTA will be different than if you’re presenting a B2C product to a 1,000-person audience.

Here are three ways to close your presentation:

• Strong CTA:  Make a direct ask like “Over 500 satisfied clients are currently using our solution to {function/benefit} . Are you ready to join them?” or “Are you ready for us to draft up a proposal so you can rid yourself of {pain point} once and for all?”
• Open-Ended Question:  Ask an open-ended question that will prompt them to think about and discuss their key takeaways. For instance, you might ask, “How did I change the way you think about {topic} ?” Higher-priced items that need further evaluation use this.
• Objection-Response Question:  If you sense any objections lurking behind their eyes, ask, “Based on what you’ve just heard, what would hold you back from buying today?” Then, you can address the concern or hesitation while you have them in the room.

In almost all cases, it makes sense to end your spoken presentation by inviting the prospect to ask questions, either before or after you give a CTA such as accepting a business proposal .

As we've shown above using bolded prompts, it's a good idea to create a standard outline of your presentation and generally what you'd like to say to every prospect, then use that as a script template and leave room for personalization to each prospect. This helps you stay on track and sound confident while making the prospect feel as if the presentation were developed just for them.

How to Create a Winning Sales Presentation

Before delivering your sales presentation to a room full of buyers, you have some preparation to do. This includes creating the bones of your presentation, personalizing it to your prospect, and designing a sales deck to support your talking points. Check out the slider below for an overview of each step, or dive right into steps and how to do each.

Craft a General Presentation

First write an outline of the sections and topics you want to cover in every presentation, including a script template to guide your words. 

Personalize the Presentation

Learn about the attendees via a discovery call and independent research, and tailor your presentation to the prospect.

Gather Supporting Materials

Gather relevant marketing messaging, photos, data, and anything else you’ll need to deliver your personalized presentation.

Create a Personalized Sales Deck

Build out the visual slideshow you’ll use during your presentation. 

1. Write Your General Presentation Outline & Script

First, incorporate the common sections of a sales presentation outline — write the main points you want to hit and a general sales script of the words you want to say, but leave room for personalization to each prospect. You can either write this outline from scratch or start with a sales presentation template .

Here is a potential outline of the spoken portion of a sales presentation: 

• Small Talk and Introductions:  Build rapport, thank your prospect for attending, and introduce yourself and your business using an elevator pitch.
• Agenda-Setting: Remind the prospect of the purpose of the meeting and why it's good they're attending. Get their buy-in to move on and talk about the problem.
• Your Prospect’s Main Problem:  Summarize the prospect's problem that you learned about during discovery, plus the implications of leaving it unsolved.
• Solution and Benefits:  Talk about a better world in which the problem is gone, using about three benefits. Reveal your product or service and pitch how it solves the problem.
• Social Proof:  Share a case study, testimonial, and/or anecdote from a company or person that's similar to your prospect to help prove you can help them.  
• Call-to-Action:  Wrap up with a closing statement that includes a CTA inviting them to begin this partnership or take another action.

The outline of a sales presentation will vary across different businesses and presentation situations. Generally, though, you’ll be presenting your product or service in front of a group of decision makers in an office room, so the above is a potential sales presentation outline of the main points to hit for this situation. You can always modify your general outline later on.

If you include some of the above elements within stories, your audience will be more engaged and interested. For example, when giving your company overview, tell a brief story about the issue or opportunity that prompted your founder to create the business and how it's changed over the years to reach its current state.

2. Personalize the Presentation

Once you've developed a general presentation structure that you can reuse for each prospect, use a discovery call and online research to learn about the specific prospect to whom you're presenting. This will help you craft a personalized presentation that captures your audience’s attention and makes them feel understood. It will also ensure the lead is qualified before you start building a presentation for them.

Research these three areas to fill in the blanks within your presentation: 

• Your Prospect’s Business:  Learn about their company size, mission, sector, and goals, plus their internal processes. This will help you plan your small talk and select relevant social proof. 
• Your Prospect’s Problem:  Learn all about their pain point and its associated consequences. If you know the specifics, you can bring up targeted problem insights and solutions. 
• Who Is Attending:  If the decision maker(s) are from high-level management, focus on how you’ll help them achieve long-term goals. If they'll use your solution day-to-day, focus on efficiencies and problem-solving.

While this is most helpful to personalize the general sections you planned out in the previous step, it can also help you to add more sections or modify your outline if needed. It'll also support the next step in which you gather relevant information that will impress your prospect and make the presentation feel even more personalized.

3. Gather Supporting Materials

Now that you’re familiar with your prospect and their needs, begin gathering the materials for the elements you want to include in your sales presentation. You can get these online, in your CRM , or directly from your data, marketing, and/or customer success team.

The best personalized presentation materials and information to gather include: 

• Case Studies or Testimonials: Find a great story or review from your current customers who are similar to the prospect.
• Client or Product Photos:  Highlight clients using the product or service by gathering photos from marketing or the client themselves.
• Data or Statistics: Collect ROI, industry trends, or other data that supports your claims about the prospect's problem or your solution.
• Marketing Messaging:  From your marketing team or your content, find the solution's benefits, unique selling proposition , and story details that will be most relevant to this prospect.
• Props or Demonstrations:  If your product lends itself to physical or virtual demonstrations, gather the required materials or set up the virtual environment. 
• Graphs:  Create graphs that back your claims, illustrate trends, and supplement your stories. If you say Facebook ad prices are trending upwards, show a graph of this. 

Because you might have to get this material from another department or person or even create it yourself, it’s best to handle this at least two or three days before you plan to begin building your sales deck so you can plug them in immediately when you create the deck.

4. Create a Personalized Sales Deck

A sales deck is the slideshow that acts as a visual backdrop and guide for your sales presentation, usually created using  sales presentation software  like PowerPoint. If you choose to use a deck with your spoken presentation, make it about 10 slides in length, light on text (fewer than 30 words per slide), heavy on images, diagrams, and other visuals, and personalized to the prospect's situation so they feel understood and can imagine how your solution will help them.

These are a few ways to personalize the sales deck for your prospect:

• Add Them to the Cover Slide: Your cover slide should include your company name and logo, but adding your prospect's will help them feel more engaged at the start of the presentation.
• Include Components of Their Current Situation: When talking about the problem and its implications, add related images and light text to your problem slide to drive the point home. 
• Highlight Specific Use Cases:  Think of ways you envision your prospect using your solution to their benefit, and add related images or videos of those features to the solution slide. 
• Add Similar Customers' Images or Logos:  When you talk about a case study or testimonial of a company like your prospect, show images of them to promote legitimacy.

Just like your presentation outline, consider creating a general version of your sales deck and leaving a few prompts that you can simply personalize for each prospect. This will help you keep the overall structure that you know to be effective while also helping the deck feel as if you crafted it especially for the prospect.

Additional Reading:

For help on creating the best sales deck for your presentation, check out our detailed article on  how to create a sales deck . There, you'll find key steps as well as templates and examples to craft the best one possible.

How to Properly Deliver Your Sales Presentation

An effective sales presentation is personalized to your prospect and makes them active participants, sparking questions from them and prompting run-off conversations about their specific interests. This helps you build a relationship. Let’s go over some key tips for delivering a sales presentation that wins over your audience.

Start With Highly Personalized Small Talk

Depending on your prospect, you may want to begin your sales presentation with a rapport-building question that asks about their personal life such as “How was the football game last weekend?,” or they may respond better to a more professional question like “I saw you opened a new office in {location} . Congrats! How's it progressing?” Starting off the presentation with the right type of small talk can help your prospect relax and drop their “No one can sell me!” attitude.

Use a Conversational Tone

Resist the urge to speak too formally. It's important to be respectful of your prospect, but positioning yourself as their peer will help them picture you as both a subject matter expert and a quality potential partner. Stick to simple language and try to sound more casual so your prospects see you as a pleasant person to work with rather than a stuffy salesperson.

Switch Speakers Often

If you’re presenting with multiple people, it makes sense to switch speakers whenever you move on to the next main point. When assigning main points to different team members, take into account their levels of expertise and enthusiasm for given topics. For example, if one of them spent days analyzing the prospect’s main problem, let them take that part. Genuine confidence is powerful. For this reason, also let your best closer make the closing statement.

Encourage Questions Throughout

Consider building in extra time so you can encourage your audience at the beginning of your presentation to ask questions and make comments while you’re presenting. This makes your presentation more of a conversation and lifts the audience's engagement level and comprehension. Say something like, “Don’t be afraid to ask questions or make comments throughout. If there’s something you want to discuss in greater detail, let me know.”

Follow Typical Presentation Best Practices

As you go through the outline and any supporting materials (e.g., a slide deck) you've created, keep in mind the communication tactics that help your presentation go smoothly. Here are some best practices for delivering your sales presentation in a way that both captivates and sells the audience:

• Leverage Body Language Tactics:  Put your shoulders back, smile, and feel free to move around naturally. Use your hands to emphasize key points or transitions. The Presentation Training Institute has additional tips on  body language for presenters . 
• Maintain Eye Contact:  Alternate eye contact between the people in the room. Try your best not to leave anyone out for too long. 
• Keep Things Moving and Changing:  Don’t spend more than a few minutes discussing a slide. When you frequently change the visual stimuli, you maintain the audience’s attention.
• Be Confident:  Avoid apologizing if you make a mistake. This indicates nervousness or discomfort. Instead, take it in stride and keep presenting with confidence.

Learning these presentation tips can also help you be a better salesperson in general since they can be applied outside of presentations, as well.

Go Off Script When Needed

The presentation outline, the sales deck, and any sort of script that you write all contribute to a well-organized presentation, but a truly professional presenter knows that it's important to be flexible throughout the presentation. If your prospect asks a question that you were planning to answer later in the presentation or not at all, consider taking a moment to address their curiosity or concern. This will help them feel more engaged and view you as a helpful potential partner.

Ultimately, go with the flow. Expect the unexpected to occur, like a confusing question from the audience. If you lack the knowledge on the specific subject, say you’ll do some research and send them the answer in a follow-up email. They’ll understand.

Top 3 Sales Presentation Software

Most of your prospects will better follow what you're saying and understand your product and what it does if they can view a visual slide deck as you speak. While there are many sales presentation software options out there, we've found Visme, Google Slides, and Prezi to be some of the best ones in terms of key factors like cost and features. We've briefly covered each platform below:

Google Slides

Visme is an online software that allows you to create, store, and share visual materials such as sales presentations and infographics. Its searchable library contains over a thousand presentation layouts and themes to get you started, and its free educational resources such as tutorials, webinars, and courses make it a great option for those new to sales presentations. Visme has a free version and available upgrades.

Google Slides is a free slideshow tool that helps you create simple, professional-looking sales decks to accompany your verbal presentation. Start with one of their templates, then invite your team members to collaborate on the slides in real time. Slides is a great option for Google Suite users since it integrates seamlessly with other Google apps.

Prezi is a highly interactive presentation builder that uses features such as zooming in and out to keep the viewer engaged. Because the zoom function is nonlinear, you can bounce between slides as your prospect asks questions, helping you to keep the conversation flowing and give the buyer more control than they'd normally have in a typical presentation. The basic platform is free, but you can upgrade for more functionality.

When choosing the right platform for you, consider factors such as your budget and any particular features you need. Also think about the number of employees who will use it, their level of experience with presentation software, and whether they'll use the software for their own individual presentations or collaborate on a presentation as a team.

For more on these platforms plus additional options, read our independent editorial review of the best presentation software available. In the article, we cover their pricing, core features, ease of use, and more, plus each option's primary use case.

3 Best Sales Presentation Examples From Top Companies

You can learn a lot about sales decks and presentation skills by reading through exceptional sales decks and watching great sales presenters. Here are example sales presentations from Facebook, Zuora, and Steve Jobs (Apple), and what makes them so successful. Click the images below to see each example presentation.

LinkedIn Sales Navigator Presentation

First off, LinkedIn does a great job of using color to create a visually appealing slideshow of their LinkedIn Sales Navigator product. As for the presentation, they begin with an elevator pitch that gives context to the prospect. Then they talk about the current environment of their customers (salespeople), emphasizing that sellers in this age need to be focused, informed, and trusted.

After backing this claim with data, they introduce their solution and describe how it can help them be more focused, informed, and trusted, dedicating one slide to each attribute. They repeat these three words throughout the presentation so that they stick in the prospect’s mind. This is a good example of using three key benefits and the power of repetition.

Zuora Sales Presentation

Zuora  does a fantastic job in this sales deck of using little text and still making a big impact. The presentation begins with an explanation of a big change (the new subscription economy) in the customer’s industry. This hooks the audience immediately, since it’s top of mind.

Zuora then goes on to explain how there will be winners and losers in this economy and offers case studies of companies who have used this change to their advantage. Then, they show how their solution can help the prospect do the same.

Steve Jobs Sales Presentation

In this presentation, Steve Jobs introduces the first  Apple  iPhone. The presentation is an illustration not only of what it means to present with confidence, wit, and charm, but also of solid presentation structure. Steve begins by building credibility, listing past successes. He then describes the problem with current smartphones — their static, plastic keyboards. After dismantling the competition, he introduces the solution to the problem and its many benefits.

Examples such as these are a great place to get inspired and think of similar ideas for your own presentation outline or presenting style. Seek out as many sales presentation examples as you need, then pick a few key tips to keep in mind as you get ready to host your next few sales presentations.

Top 4 Sales Presentation Tips

We listed best practices for delivery above, but there are also best practices for preparation that can help you get your presentation in good shape before your attendees arrive in person or virtually. These include planning a certain closing technique, rehearsing your presentation, sharing your sales deck in advance, and testing the technology. Keep these four main tips in mind, especially after you finish creating your presentation and start getting ready to deliver it.

Plan a Personalized Closing Technique

It's important to personalize your sales closing technique to your prospect. As you personalize your CTA, consider the relationship you have with the prospect plus what's realistic.

For example, if you have great rapport with them and you think they might buy soon, you can try an assumptive close, using language that assumes they'll make a purchase. If you don't know them as well or they seem like a tougher client, you may want to try using an inoffensive close to reiterate your product's benefits and ask if they'd be open to receiving a business proposal .

Rehearse Your Presentation

Practice your sales presentation at least five times all the way through. Do it alone first and then in front of others so they can spot your weak points. The reason you are rehearsing is to memorize the material enough so you can field questions and comments throughout the presentation, then easily get right back on the track.

For instance, if a CEO in the audience says “That’s a super cool idea” during your presentation, you won’t have to bulldoze to the next slide in order to keep your rhythm and memory if you’ve rehearsed properly. You can pause and discuss it before picking up where you left off.

Share Your Sales Deck Beforehand

Share your sales deck with the attendees two days before the meeting. In most cases, they will look it over and build interest. Some won’t read it, but it’s courteous to give them the option. Most importantly, emailing your deck to the attendees will also help them prepare any questions, so the discussions will be top-notch.

If you know a lot about the prospect’s current situation, day-to-day, and goals, take this approach a step further and send them a written vision statement that explains how you see this product or service changing their life or business. It can be as short as a single paragraph or as long as a page. It’s meant to show the prospect that your presentation will be personalized to their needs.

Prepare & Test the Technology

Your presentation could be in-person in an office or meeting room or virtual via a conferencing platform like Zoom. In both cases, it’s crucial to prepare the environment and smooth out any wrinkles by testing the technology. If in person, make sure your screen and projector or laptop and the necessary cords are functioning properly. If virtual, test the conferencing software, your mic, and your webcam. In both cases, ensure your slideshow is ready to go.

You'll naturally come up with additional best practices as you give more presentations, but even implementing these four can drastically change the success of your presentations.

For more information on creating and optimizing your sales presentation, check out our article on the top  sales presentation tips and ideas  from verified experts.

Bottom Line: Sales Presentation

Your audience should come out of your sales presentation different than they were at the beginning. Give them insights about their industry, a deeper understanding of their problem or challenge, and ideas about how they can reach their goals and dreams with the help of your product or service. If you follow the steps and tips we’ve presented to you today, you should be able to do just that.

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A Simple Way to Introduce Yourself

• Andrea Wojnicki

Think: present, past, future.

Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.

You know the scenario. It could be in an online meeting, or perhaps you are seated around a boardroom table. The meeting leader asks everyone to briefly introduce themselves. Suddenly, your brain goes into hyperdrive. What should I say about myself?

• Andrea Wojnicki , MBA, DBA, is an executive communication coach and founder of Talk About Talk, a multi-media learning resource to help executives improve their communication skills.

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How To Introduce Yourself In A Sales Email: Tips, Examples, And Templates

Have you ever tried to describe yourself in 30 words? Probably yes.

Have you ever tried to land a $100,000 contract with a good introduction? Maybe no. But you’ll agree there are people who have attempted and nailed it. Perhaps even several times.

In today’s business environment, networking and communication have started resembling speed dating — you can win only if you approach a client with a short and powerful “elevator pitch.” Otherwise, they won’t even listen to you. And every good pitch starts with an introduction.

This also concerns writing emails.

In this article, we’ve collected practical instructions on how to write an introduction email that will bring you real, paying clients.

• Start with a triggering subject line

Adjust your greeting to the context

Present yourself like a champ, smoothly shift the focus to the recipient, start with a triggering subject line (we have tips).

Even during lockdown time, self-distancing doesn’t help avoid noise. We all get tons of sales emails and, honestly, do we open them? Maybe 20%, but the rest look the same. And it’s too bad because we risk missing out on some important data and updates!

We know our readers share only valuable information with their audience, and we want your emails to have a 100% open rate.

That is why we advise you to write and test creative subject lines — they must be catchy and even intriguing to make the recipient want to click them. You can also use our guide on emotional trigger words that spark curiosity — thousands of sales reps successfully use this method to attract their potential clients’ attention and convert them easier.

Here are some of the introduction subject lines for sales emails that we like:

If your greeting isn’t personalized to the market niche and the individuality of each recipient, they might not react to your favor.

For conservative market niches such as law, finance, or government, choose the safest variant — “Dear.” For more casual market segments such as sports, fashion, travel, media, tech, it’s absolutely ok to drop a “Hi,” “Hey,” or “Hello.”

In the second part of your salutation , the best choice is to use your recipient’s first name. But don’t use their first and last name at once — it’s too outdated and plain.

Likewise, be careful with the titles like Mr., Mrs., Ms. + last name, it might make you appear too young in comparison to the recipient. In many cases, just the first name will work perfectly fine.

Introducing yourself in an email consists of several components, and we will comment on each of them. But there’s no need to use every single tip and make your letter long. Just keep these ideas in mind when creating your message.

Briefly describe yourself in a couple of words

Use a catchy phrase that makes people curious and inspires asking more questions like in the video below. Differentiate between “I’m a sales rep” and “I consult people on all the features and benefits of our products.”

Clarify what you do in one sentence

After you have introduced yourself, briefly describe your business offer. For example:

Specify your target audience

If I had to pitch a client, I would say something like this:

This way, people instantly understand whether our offer is suitable for them.

Outline your vision

You can add some figures if it’s appropriate.

What attracts your audience and grows their loyalty? Your short remark can serve as a magnet for business growth.

Experiment, practice, and analyze

Design a couple of brief self-presentation scripts that describe your business, offer, market niche, and differentiating benefits. Test, analyze, and modify your email introduction until you get excellent results.

Perfect your text

Try to shrink it even further to make it an impressive 50-word story. You don’t have too much space in an introduction email. If you think it’s impossible, check how gracefully you can present yourself using the tips above in a couple of words:

Now it’s time to focus on the recipient and make them perform the desired action. Remember, your attitude towards the prospect also says a lot about yourself. Be attentive in every detail, and your thoughtful approach will bear good fruit.

Mention recipients in your first line

Your email should spin around your potential client, their interests, pain points, challenges, and needs — it instantly captures your contact’s attention. But you should always sound (and be!) sincere.

Here are some ideas for catchy opening lines:

Personalized outreach emails show that you’re not a stranger from nowhere, but a person who’s familiar with your prospects’ professional life, and it will help break the ice.

Consider the following introductory email template:

Bring up a mutual connection or a shared similarity

Make brief research (on Google, Facebook, LinkedIn , Twitter, etc) to find something common between you. It will give your recipients an idea that you can share similar beliefs or values and help you both feel comfortable.

It can be a hobby, shared visions, and ideas — use these findings in your introduction email. For example:

So, if you are thinking about how to start an email and sound more natural, this is an excellent way to get the conversation going and build a more substantial bond with your contact.

It will be even better if you drop a reference or mention a common acquaintance. After being an absolute stranger, you instantly jump to being someone like “a friend of a friend.” Just don’t forget to notify your common friend that you will use them as a reference so that they don’t get surprised when your prospect checks who you are.

Here’s a relevant intro email template:

Explain your reason for reaching out

Now that the recipient has got curious about you, briefly explain why you are contacting them. The key is to give them an idea of why they should respond to your email.

Try to find an individual approach to every recipient — they should feel unique and special. Adjust your message to their pain points and needs — it will help you open up the doors, spark your contact’s attention, and make them want to respond.

Check out this introduction email template:

Provide value to the recipient

People often help for free, but it’s a bad tone to abuse anyone’s generosity. Give some value to your contact before asking for a favor.

There is no need to give them financial profit, like a discount or a coupon. It can be a useful tool or a platform, an informative article, or fresh statistics related to their market niche (you don’t always have to be the author). It has practical value and shows the recipient that you have done a small research about them.

Perhaps your prospect is the author of an interesting article, blog post, or even a book — read it, make a review, and attach its URL in your email.

Create a persuasive call to action

Your email should have a good call-to-action (CTA) , regardless of the intention. This detail allows you to smoothly persuade the reader to perform the desired action.

If you want them to visit your online workshop, read your blog post, or schedule a call, your CTA can include a link to your calendar, landing page, article, or online workshop page. It will help you accelerate the discussion, and instead of mailing back and forth, they can select the most comfortable time to get in touch.

Don’t forget to add a short comment that will summarize your offer and place it before your CTA link.

For example,

Thank the recipient

We’ve given a lot of recommendations, but the shorter your introduction email is, the better. Too much information decreases the chance that your contact will read the message to the end.

Just say “Thank you” or “Thanks,” and put your name below. If you want to end your letter creatively, try one of these powerful email closing tips —  they will boost your chance for conversion.

Bottom line

In today’s world, if you don’t know how to make a short “self-promo,” you won’t even have a chance. Everyone — from a kid starting a TikTok channel to a CEO of a Fortune-100 company — thinks of a better way to present themselves.

It’s not just a question of business, it’s also a question of where you are actually going in your life, your values, the community you attract, your vision of life, the investment you bring to this world so that it becomes a better place (no matter how trite it may sound).

If you find answers to these questions, we are sure that your leads will hear you and respond to your message. All you need to do is to craft your email, and Snov.io will do the rest with our Email Drip Campaigns.

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