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Author (Last name)

At&t: an underperforming conglomerate.

By: Andrew C. Inkpen

In September 2019, Elliott Management (Elliott), a hedge fund manager and activist investor,… Read more

• Publication Date: Jan 2020
• Product Number: TB0581-PDF-ENG
• Length: 9 p
• Languages: English
• Discipline: General Management

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What's Included

Fidelity Labs and the Digital Transformation of Fidelity Investments

By: William E Youngdahl; Kannan Ramaswamy; B. Tom Hunsaker

Many of the changes seemed to occur at the confluence of three major trends that characterized the… Read more

• Product Number: TB0587-PDF-ENG
• Length: 8 p
• Discipline: Information Technology

Hurtigruten: Sailing into Warm Water?

By: Jan W. Rivkin; Kerry Herman

As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated… Read more

• Product Number: 720410-PDF-ENG
• Length: 24 p
• Languages: English, Portuguese, Spanish
• Discipline: Strategy

Amazon in 2023

By: Sunil Gupta; Margaret L. Rodriguez

Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a… Read more

• Publication Date: Aug 2013 (Revised Feb 2023)
• Product Number: 514025-PDF-ENG
• Length: 7 p
• Languages: English, Spanish, Japanese
• Discipline: Marketing

Apple Watch (B): Would You Bet On It?

By: Gary Ottley; Ken Matsuno

Apple Watch (B) is a companion case to Apple Watch (A). The (B) case describes events that took… Read more

• Publication Date: Oct 2017
• Product Number: BAB362-PDF-ENG
• Length: 5 p

When the Twitterverse Turns on You (HBR Case Study)

By: Jana Seijts

Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet… Read more

• Publication Date: Mar 2014
• Product Number: R1403X-PDF-ENG
• Length: 4 p

Two Psychological Traps in Negotiation

By: George Wu

Two psychological traps, anchoring and framing, and their role in negotiation are described. The… Read more

• Publication Date: Aug 1996 (Revised Dec 1996)
• Product Number: 897036-PDF-ENG
• Discipline: Negotiation

What's Your Data Strategy?

By: Leandro DalleMule; Thomas H. Davenport

Although the ability to manage torrents of data has become crucial to companies' success, most… Read more

• Publication Date: May 2017
• Product Number: R1703H-PDF-ENG
• Length: 11 p
• Languages: English, Chinese, Japanese, Portuguese

A Practical Guide to Combining Products and Services

By: Venkatesh Shankar; Leonard L. Berry; Thomas Dotzel

Most firms are trying to combine products and services into innovative offerings in an effort to… Read more

• Publication Date: Nov 2009
• Product Number: R0911H-PDF-ENG
• Languages: English, Japanese, Spanish

Making Business Personal

By: Robert Kegan; Lisa Lahey; Andy Fleming; Matthew Miller

Most people expend a lot of energy at work attempting to hide their inadequacies from colleagues.… Read more

• Publication Date: Apr 2014
• Product Number: R1404B-PDF-ENG
• Length: 10 p
• Languages: English, Chinese, French, German, Japanese
• Discipline: Organizational Behavior

Patient Flow at Brigham and Women's Hospital (A)

By: Anita Tucker; Jillian A. Berry

Brigham and Women's Hospital challenged a team of physicians to improve patient flow from the… Read more

• Publication Date: Jun 2008 (Revised Oct 2010)
• Product Number: 608171-PDF-ENG
• Length: 22 p
• Discipline: Operations Management

Starbucks: Driving Growth Through New Dining Occasions

By: Mohanbir Sawhney

In 2008, Starbucks was in crisis as a result of undisciplined growth and loss of focus, and its… Read more

• Publication Date: Aug 2018
• Product Number: KE1079-PDF-ENG

Stop Doubling Down on Your Failing Strategy

By: Freek Vermeulen; Niro Sivanathan

People have a tendency to stick to an existing course of action, no matter how irrational. In the… Read more

• Publication Date: Nov 2017
• Product Number: R1706H-PDF-ENG
• Languages: Arabic, Chinese, English, German, Japanese

Rana Plaza: Workplace Safety in Bangladesh (A)

By: John A. Quelch; Margaret Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh.… Read more

• Publication Date: Sep 2013 (Revised Feb 2015)
• Product Number: 514034-PDF-ENG
• Length: 14 p

Square, Inc.: Financing a Unicorn

By: Mark Simonson

In 2014, mobile payment company Square, Inc., based in San Francisco, California, was one of an… Read more

• Product Number: W17626-PDF-ENG
• Discipline: Finance

The Paradox of Samsung's Rise

By: Tarun Khanna; Jaeyong Song; Kyungmook Lee

Twenty years ago, few people would have predicted that Samsung could become a world leader in R&D,… Read more

• Publication Date: Jul 2011
• Product Number: R1107N-PDF-ENG

Managerial Problem Solving: A Congruence Approach

By: Michael L. Tushman; Charles A. O'Reilly

Unless managers and their teams clearly understand the roots of today's barriers to achieving… Read more

• Publication Date: Mar 2002
• Product Number: 2430BC-PDF-ENG
• Length: 46 p

Mobil USM&R (A1)

By: Robert S. Kaplan

First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US… Read more

• Publication Date: Jun 1997 (Revised May 1998)
• Product Number: 197120-PDF-ENG
• Languages: Spanish, Chinese, Japanese, English
• Discipline: Accounting

Lending Club: Part B

By: Matthew Saucedo; Robert Siegel

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P… Read more

• Product Number: E597B-PDF-ENG

The Digital Transformation of Kroger: Remaking the Grocery Business

By: Kannan Ramaswamy; William Youngdahl; Kelly Molera

The grocery industry was going through a major transformation as a consequence of three major… Read more

• Publication Date: Jan 2021
• Product Number: TB0636-PDF-ENG
• Length: 12 p

American Airlines, Inc.: Revenue Management

By: Anirudh Dhebar; Adam Brandenburger

Begins with a description of the elements of post-deregulation competition in the commercial… Read more

• Publication Date: Jul 1989 (Revised Jun 1993)
• Product Number: 190029-PDF-ENG
• Length: 13 p
• Languages: Spanish, English

Susan Cassidy at Bertram Gilman International

By: Jeffrey T. Polzer; Michael Norris

In 2016, Susan Cassidy, VP of Sales and Marketing for the packaged foods division at CPG firm… Read more

• Publication Date: Jan 2017 (Revised Jan 2017)
• Product Number: 417053-PDF-ENG
• Discipline: Human Resource Management

Competing with a Goliath (HBR Case Study)

By: Jill Avery

Tela, a Lima-based company that uses local, sustainable materials to make fashionable ponchos, has… Read more

• Publication Date: Oct 2016
• Product Number: R1610X-PDF-ENG

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal - Part B

By: Gregory Vial; Pierre-Majorique Leger; Romain Pourchon

This case recounts the implementation of a customer relationship management (CRM) system in what is… Read more

• Publication Date: Dec 2019
• Product Number: HEC257-PDF-ENG

Ebony Magazine

By: Steven S. Rogers; Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American… Read more

• Publication Date: Dec 2016 (Revised May 2018)
• Product Number: 317043-PDF-ENG
• Length: 32 p
• Discipline: Entrepreneurship

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