cover letter is optional

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3 times you can skip the cover letter—and the 1 time you absolutely shouldn't

Some job listings will say "cover letter required," while others don't include any mention about it at all. When it comes to the latter, many applicants often wonder, Should I submit one in anyway?

It's a competitive job market out there, and hiring managers and job recruiters today spend about six seconds reviewing each resume . According to Glassdoor , a job search and salary comparison website, approximately 250 resumes are submitted for each corporate job listing, and only five or so candidates will be called for an interview.

So when is it necessary to send a cover letter? Here's the thing: Hiring managers love them — they get you noticed quickly, show you've gone the extra mile and demonstrate how much you really want the job.

A bad cover letter, however, can hinder your objectives .

Don't submit a cover letter if...

1. You have no interest in personalizing the cover letter: Many applicants will Google "cover letter examples," pick one in a rush and model their cover letter after it. By doing so, not only will it be evident that you submitted a cover letter designed for mass distribution, but you might have overlooked some mistakes, like addressing the letter to the wrong person, company or even listing the wrong position you're applying for.

(Trust me, this is something hiring managers see all the time, and it's absolutely cringing. It also takes away from their valuable time that could be spent reviewing your resume.)

2. You don't have anything new to say: Hiring managers expect to read a compelling and impressive cover letter, not an exact replicate of your resume. (Think about how you felt when writing your personal statement for all those college applications; it was a big deal and you knew the admissions office were looking for someone who they'd feel proud to have representing their school).

It's no different with cover letters. Do you have any unusual hobbies that led you to be interested in the field of work you're applying for? Is there a backstory that explains why you admire the company? Whatever you write, just don't elaborate on your job history and skills (that's what the resume is for).

3. You only have ideas on how to improve the company

Save the problem-solving suggestions for the job interview (that is, if you're luck enough to get one), when you'll 100 percent be asked those similar questions (i.e., "what would you improve about [XYZ]?"). A cover letter can be used as an opportunity to demonstrate your job knowledge, but don't use it as an outlet to tell your prospective employer what they are doing wrong and how to fix it.

No one likes hearing negative things about their business from a stranger, even if your feedback has merit. Curiosity, humility and tact will trump a "know-it-all" every time. Focus on the positive aspects and potential solutions for the business.

When to include a cover letter

Notwithstanding the above, the only time you should submit a cover letter is when you have valuable information to share that's not conveyed in your resume.

I've hired many candidates based on something that stood out in their cover letter. Here are some examples:

1. A personal connection or referral: If you were personally introduced to a hiring manager (or someone high up in the company), always acknowledge that relationship in a cover letter. Who made the introduction? How you know them? Why did they think you are a good fit for the role? A personal referral goes a long way, so don't miss out on capturing the advantage.

2. You have a history with the company or hiring team: If you have any link to the organization, it's essential to connect the dots. Did you intern at the company? Did you cross paths when you worked for a supplier, a competitor or even a team member in a previous company? You never want to surprise the recruiter and have them hear about the connection from someone else; getting ahead of it will make you an exciting candidate and demonstrate that you're a transparent and a proactive communicator.

3. It's your dream job: If the position you're applying for indeed is your dream job, write a personal and heartfelt cover letter. Take the opportunity to demonstrate that you've researched the company and workplace culture well. If you're going through the trouble of writing a fantastic personalized cover letter, do everything in your power to email it directly to the hiring manager, so it doesn't get lost alongside hundreds or even thousands of other applicants in the automated applicant tracking system.

Debby Carreau is an entrepreneur, author and founder of Inspired HR . She has been recognized as one of Canada's Top 25 HR Professionals and is a regular contributor on multiple TV shows, Entrepreneur Magazine and many other print and online publications. She is a board member for YPO and Elevation Group as well as an Advisory Board member for FinDev Canada.

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Should You Submit an Optional Cover Letter? The Answer is Yes

The job application process is riddled with uncertainty, and one common dilemma job seekers face is whether to submit a cover letter when it is listed as optional. This article aims to answer that question by shedding light on the importance of cover letters in job applications and the potential drawbacks of not submitting one. We will also provide practical tips for crafting a compelling cover letter and share real-life examples of successful cover letters as well as expert opinions on the topic. So, let's dive in and explore the reasons why submitting an optional cover letter can significantly increase your chances of landing an interview.

The Importance of Cover Letters in Job Applications

Cover letters serve a vital purpose in job applications by showcasing the applicant's dedication and interest in the position. They complement resumes by offering a space to elaborate on one's skills, experiences, and motivations, providing context to the facts listed in a resume. As a result, cover letters can help create a more comprehensive picture of the applicant, ultimately increasing their chances of securing an interview.

Several studies highlight the impact of cover letters on interview chances. For instance, a study by ResumeGo found that job applications with tailored cover letters had a 53% higher callback rate than those without cover letters, emphasizing their significance in the application process. Despite these statistics, misconceptions persist about the importance of cover letters, with some job seekers underestimating their value and opting not to include them in their applications.

Reasons to Submit an Optional Cover Letter

Submitting an optional cover letter can be advantageous for job seekers in various ways:

• Demonstrates interest in the position : A well-crafted cover letter shows that the applicant has put in the effort to understand the job requirements and is genuinely interested in the position.
• Conveys professionalism and commitment : Taking the time to write a cover letter, even when optional, signals a high level of professionalism and dedication to potential employers.
• Helps the applicant stand out from the competition : Including a cover letter can differentiate an applicant from others who chose not to submit one, potentially improving their chances of being noticed by the hiring manager.
• Addresses potential concerns or gaps in the resume : A cover letter offers an opportunity to explain any gaps in employment, career changes, or other concerns that may arise from the resume.
• Personalizes the application : Tailoring a cover letter for the specific job and company demonstrates an understanding of the employer's needs and requirements, which can leave a lasting impression on the hiring manager.

Potential Drawbacks of Not Submitting a Cover Letter

Not submitting a cover letter, even when optional, can have negative consequences for the job seeker:

• Gives the impression of a lack of interest or dedication : Choosing not to include a cover letter may signal to the employer that the applicant is not fully committed to the position or lacks enthusiasm for the role.
• Risk of being overlooked in favor of candidates who submitted cover letters : In a competitive job market, not submitting a cover letter can put an applicant at a disadvantage compared to others who took the time to include one.
• Missed opportunities to address potential concerns : Not providing a cover letter means losing the chance to explain any discrepancies or concerns that may arise from the resume, which could negatively affect an applicant's chances of securing an interview.
• Not maximizing one's chances in the job market : In today's highly competitive job market, it is crucial for job seekers to take every opportunity to stand out and increase their chances of landing an interview. Not submitting a cover letter, even when optional, can hinder those chances.

Tips for Writing an Effective Optional Cover Letter

Crafting a compelling optional cover letter requires following certain best practices and guidelines:

• Personalize the cover letter for the specific job and company : Research the company's values, culture, and recent projects or achievements, and incorporate this information into the cover letter to demonstrate a genuine interest in the organization.
• Address the employer's needs and requirements : Make sure to review the job posting carefully and identify the key skills and qualifications the employer is looking for. Highlight how your experiences and skills align with these requirements and address how you can contribute to the company's success.
• Highlight relevant skills and experiences : Use the cover letter as an opportunity to elaborate on the specific skills and experiences that make you a strong candidate for the position. Provide concrete examples and anecdotes to support your claims.
• Maintain a professional tone and error-free content : Ensure your cover letter is well-written, free of grammatical errors and typos, and maintains a professional tone throughout.
• Make the cover letter engaging and memorable : Start with a strong opening that captures the reader's attention and use storytelling techniques to make your cover letter memorable and engaging.

"As a long-time admirer of XYZ Company's commitment to sustainability, I was thrilled to see the opening for a Project Manager on your team. With my background in environmental engineering and proven track record of managing successful green initiatives, I am confident that I can contribute significantly to your ongoing efforts to reduce the company's environmental footprint."

In conclusion, submitting an optional cover letter is an important step in the job application process that should not be overlooked. A well-crafted cover letter can demonstrate your interest in the position, convey your professionalism and commitment, help you stand out from the competition, address potential concerns, and add value by personalizing your application. By following the tips and insights provided in this article, you can maximize your chances of securing an interview and make a lasting impression on potential employers. So, don't hesitate – start crafting your optional cover letter today and increase your chances of landing that dream job.

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How to Approach a ‘Cover Letter Optional’ Job Listing

Published: Apr 09, 2019

Have you ever been invited to a friend's birthday party and been told you shouldn't feel pressure to bring a gift? How often do you take this at face value? Do you assume your friend really doesn't want a present? Or do you think, "I'll just play it safe and get her something small to show I've thought of her?" 

Job seekers faced a similar dilemma when greeted with the words "cover letter optional" in a job posting. If you've been in this position, you've likely wondered, "Are they just testing me? Do they really want me to submit a cover letter, or are they genuinely fine with not receiving one? And what will it say about me if I don't attach one?" 

Read "optional" as "essential"

There is, of course, the chance that an employer has used the line "cover letter optional" because they honestly don't see much value in you attaching this document. But it's also entirely possible that recruiters give you the choice to submit or not to submit because they want to find out how keen you really are on the position.

Since you never know whether you're dealing with the first or second scenario, it's always safest to send a letter—even when doing so is not required and even when the job ad says nothing about it at all. The only time you wouldn't attach this invaluable document is if the posting explicitly requests that you don't.

Set yourself apart from the competition

First and foremost, submitting a cover letter when you don't have to shows that you really, truly want the job. If you're not willing to set aside an hour or two to craft a letter, recruiters might question whether you're really that motivated at all, and that won't reflect well on you.

Choosing to send a letter also offers hiring managers a preview of what's to come if they hire you—it shows that you're the sort of employee who’s prepared to go above and beyond and do more than the bare minimum. If you're being compared to similarly qualified candidates who didn't submit a letter, then this testament to your work ethic should give you an advantage over them. If a cover letter is potentially going to be the one thing that differentiates you from others, why wouldn't you attach one?

Demonstrate your soft skills

A cover letter also presents various other opportunities you don't want to miss out on. It's a chance to demonstrate strong communication skills, which are highly valued in almost every industry, and to say what you can't in your resume . In a letter, you can capture what it is about the role and the company that most appeals to you, showcase your unique personality, and make specific links between your skills and experience and the requirements of the position. Your resume offers a summary of your career history and qualifications; a cover letter acts as a bridge, showing how these details would translate to success in this particular job.

Make your cover letter work extra hard

If hiring managers include the line "cover letter optional" in a job posting, it might be because they don't want to be inundated with a heap of extra reading that doesn't add value. So, if you're going to give them something they haven't requested, make sure it's worth their time to engage with it. Compile a document that's customized, original, and attention-grabbing, and avoid making all the common cover letter mistakes . Never start with "To Whom It May Concern" (personalize the greeting with the hiring manager's name instead), stay away from clichés and tired buzzwords , and don't just repeat what's in your resume.

It's also best to keep the emphasis on the company's needs and how you can add value, rather than on what the job would bring to your life. And, of course, you should make sure your letter is free of any errors and is as concise as possible—the leaner, the better, especially if it's only optional.

A final note

If you're not sure where to start, it's a good idea to use one of the many cover letter templates available online to assist you. Cover letter templates are especially helpful in that they typically offer step-by-step guidance and even suggest job-specific keywords to include to beat applicant tracking systems that screen for certain phrases.

Since 2005, LiveCareer has been helping job seekers create resumes and cover letters via its free  resume builder  and  cover letter builder  tools. Also available are collections of free, professionally written  resume templates  and  resume samples , all of which are organized by industry and job title.

A simple guide for writing the perfect cover letter

No one loves writing cover letters.

They can seem awkward or even boring when you’ve written many. And they are time-consuming.

So when a job posting includes the words “cover letter optional,” it can seem like a relief. With those three words, you are blissfully let off the hook on that arduous but tedious task. Right?

The bad news is that the cover letter is never really “optional.”

The only time you don’t need one is when the job description specifies: “No cover letters, please.”

For many years, I’ve advised professionals as they navigate their career searches. As the director of MBA Career Coaching at the University of Maryland’s Robert H. Smith School of Business, I help candidates get jobs in consulting and professional services, among other fields. Before this job, I spent several years as a recruiter for PricewaterhouseCoopers.

Today, in the wake of the “Great Resignation,” a lot of companies are scrambling to fill record numbers of employment vacancies. It’s a great time to be looking for work. And it may seem reasonable in this environment to assume that, as a jobseeker, you’re in the driver’s seat and don’t need to write those “optional” cover letters.

But a cover letter — a good cover letter — is worth the time and energy when you want the job. It introduces who you are in a way that goes beyond the resume, it demonstrates your interest in the position and the organization, and it inspires the reader to take action. The cover letter can be the difference between getting the offer or not.

A large percentage of today’s job postings either require a cover letter or make it optional. Only a small percentage will indicate no cover letters. That means you should be prepared to submit a cover letter as part of your application 80% to 90% of the time.

As a former recruiter, I know there are times when two candidates end up closely ranked in the hiring team’s estimation. In those times, a cover letter can make the difference and help you inch ahead of the competition.

Here’s my advice for writing a good one, without a ton of effort each time.

Create a boilerplate. This part does take time and effort. For the first paragraph: Write an introductory paragraph that you’ll adapt for each new role and each new company. For the second paragraph: Write out several of your skills, or competencies, in a skimmable, bulleted format. Each competency will be in bold type, with a sentence or two that tells a short story of how you have used this skill and what outcome it produced. Focus here on direct evidence — facts, not judgments. For the third paragraph, describe what drives you and what you’re like to work with. That is your value proposition. For that final, closing paragraph, restate your interest, thank the hiring team for its consideration and look ahead to next steps.

Customize, customize. That boilerplate is going to do so much heavy lifting. Using it, you’ll modify the introductory paragraph, asserting your interest in the role and the company. Then, you’ll select two or three of the bullet points from your boilerplate list to specifically highlight the skills mentioned in the job posting. The third and fourth paragraphs can likely remain just as they are. That’s the beauty of this strategy. It’s far less daunting to modify an old cover letter than to start from scratch each time.

Find an editor. It should go without saying, but a good cover letter is well-written and free of grammatical errors and other silly mistakes — like accidentally leaving in a reference to the last company you applied to. Achieving that requires a second pair of eyes or even a third. Enlist a friend or loved one who will be your editor, and be prepared to return the favor someday.

One final tip: Always re-read the job description once or twice. Make sure you know what the posting is asking for, so the cover letter speaks directly to that. And remember, it’s not about what you want the hiring team to know — it’s about what they need to know.

Dori Jamison is the director of MBA Career Coaching at the University of Maryland’s Robert H. Smith School of Business. Prior to coming to Maryland Smith, she worked for eight years as a recruiter for PricewaterhouseCoopers.

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The Optional Cover Letter: Do You Still Need to Add One?

We all want to put our best face forward when we are applying for a job. This includes supplying a top-notch resume and an engaging cover letter . But what if the job ad states “cover letter optional”? Do I still need to provide one or not? Will I lose some potential brownie points in the eyes of the employer? 

Career experts have done some research around optional cover letters and how you should treat such requests. Let’s take a closer look at this hot topic.

Should You Write a Cover Letter if It is Optional?

Yes, it’s best to provide a cover letter even if it’s stated as optional. Why? Because it’s another “touchpoint” between you and the potential employer. Use it to draw more attention to your resume (and skill set respectively) and give a preview of your personality. Candidates who provide a professionally written cover letter are usually viewed as more professional and interested in the position than those who don’t.

Also, actually taking the time to write a cover letter can set you apart from the competition. One small-scale study, done by a recruiter, suggests that 73% of applicants don’t bother filing a cover letter or even write a short introduction in an email. So doing the courtesy of writing a formal or more informal email cover letter can be pretty refreshing for some employers.

OK, But Why State ‘Optional Cover Letter’ At All?

If data suggests that employers prefer cover letters, why some companies state that the “cover letter is optional”? That’s totally confusing. Yeah, we get that. 

But there are two possible reasons for that:

• By “cover letter optional”, some companies mean that you should write a less formal letter of introduction (email), rather than attach a “traditional” cover letter. They still expect more than a resume, sent without any further notice. 
• Others treat the “optional” thing as a quick applicant test. Many large companies, receiving hundreds of submissions, may want to easily weed out those candidates that don’t put in any extra effort. A company may begin its candidate analysis process by eliminating those who are not interested in the job enough to submit a cover letter. In some cases that could be potentially hundreds of letters or emails that they don’t need to waste time on.

The bottom line: If a cover letter is optional, it’s not an excuse to skip it altogether. 

Are cover letters necessary when you are applying via an on-site hiring form? It depends. Some job application forms, however, provide extra questions that allow you to talk about your personality, skills, and reasons for applying. But even in such cases, it’s best to add a quick introductory letter if you feel like you’ve got a few more things to say. 

Does The Cover Letter Content Matter?

So, if we have already established that most employers want you to provide a cover letter, along with your resume. But do you need to bother making the cover letter content relevant to the position?

Oh yes, you do! The purpose of a cover letter is not simply to “check a box” with the employer – it’s a sales tool to persuade them to meet with you for an interview . For that to happen, your letter has to be personalized to the job. 

• Research the hiring person’s name and add it to the letter 
• Specify if you have a “shared connection” (even on LinkedIn)
• Reference a recent company event or accomplishment 
• Explain how the company values align with yours

To personalize your cover letter, do some company research in advance. 

Also, treat your cover letter as an opportunity to explain why you are interested in taking on the position – something that you cannot really do with your resume. When your cover letter is done well it may be the deciding factor for you landing an interview with the company.

What Else Should Be Included In An Optional Cover Letter?

Optional or not, a cover letter should do two things well:

• Communicate your interest in the role 
• Highlight your “fit” for the opportunity 

To convey the above, the lengths of the resume may not be enough. 

In essence, a cover letter is an opportunity to showcase how you use your core competencies (listed as skills on your resume)  in your day-to-day work. For example, if the job on offer is to support a certain area, such as product development, then you can use your cover letter to mention how you would be able to fit in with their plans. Mention how you previously led product development within your current company, what results you’ve achieved and how you plan to replicate this success if given a chance. You can check cover letter examples on your website to get a better sense of how to convey your skills via extra context. 

Apart from the above, a good cover letter should include:

• A strong opening
• Two-three paragraph, centered around your skills
• Closing statement with a call-to-action

What If You Don’t Send In An Optional Cover Letter?

You might not have enough time to write a decent cover letter to go with your job application. Or you are facing the worst writer’s block of all time. What happens if you don’t end that optional cover letter after all? 

If you are short on time, focus on your resume instead. Put your available time into making sure it is perfect and send it in. Also, prioritize answering other questions on the job application platform. 

Finally, instead of a full-length letter, provide a quick personalized note that briefly introduces you and expresses your interest. You can re-use a variation of your personal statement . For example, as a recent graduate applying for a business analyst job you may write something like this:

“Good day, [Name], I’m looking forward to becoming part of the XYZ BA Office and applying my skills in process analysis, requirements gathering, quantitative and qualitative research, to help XYZ maintain its position as a leader in industry X”. 

Also, for the next time around, prepare a generic cover letter — a pre-written cover letter template you can quickly personalize to different job offers. Having one will say you heaps of time (and stress)!  

Conclusion 

When a cover letter is optional, a lot of job applicants may be tempted to skip it. Don’t be one of them! A cover letter is a great means to convey your interest in the job and provide a quick “preview” of your personality and work abilities. Given that a lot of employers now seek out “cultural fits”, rather than applicants who tick all the job requirement boxes, a well-written cover letter can majorly increase your chances of landing a job with a prestigious employer!

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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What Does "Cover Letter Optional" Really Mean?

Published: Oct 30, 2019 By Andrea Moran

There is some debate in the business community about whether cover letters are even necessary anymore. But instead of eliminating them entirely, what you’ll probably find is that more and more companies simply make them “optional.” But…what exactly does that even mean? Before you bang your head against the keyboard in frustration, read one to decode the hidden meaning behind an increasingly popular application request.

The general rule is that, even if it’s marked “optional,” you should include a cover letter

There are a few reasons why companies would decide against requiring a cover letter—from not really thinking they’re that important, to testing which applicants are truly serious about the position, to wanting to reduce the amount of reading they need to do. Regardless of the reason (which you’ll never truly know), it’s a good idea to err on the side of caution and include one anyway.

According to Glassdoor , a well-written cover letter will leave a great impression from the outset. Writing one demonstrates dedication and the ability to go a step further than other candidates, with the added bonus of helping you stick out from the crowd (aka: those applicants who didn’t write one)…in a good way!

At the bare minimum, the inclusion of a cover letter will do what a cover letter always does: Explains to the hiring manager why you would be the best fit for the position and helps connect you on a more personal level to those in a position of authority. By taking the time and effort to write a thoughtfully crafted cover letter, you exude those same qualities just by virtue of writing one.

There is, however, a situation in which you should not include a cover letter

So after waxing on about the benefits that come from writing and submitting a cover letter even when it’s marked “optional,” there is actually a time you should skip its inclusion—and that’s when you don’t have time to write a good one.

Not including a cover letter is a much better decision than including a poorly written one—one that’s impersonal , too detailed, too egocentric, or riddled with spelling errors and typos. If you’re on a tight deadline or simply don’t have the mental energy to put toward a clean, concise, and professional cover letter, just leave it off. True, you’ll have missed out on a prime opportunity to set yourself apart—but it’s still infinitely better than the alternative, which is to set yourself apart as a definite “no” due to lackluster effort on your part. No one wants to write a cover letter while crunched for time, so trust that no one wants to read one written by somebody crunched for time either.

It may feel as though job posts are setting you up for failure (or at least exhausting mental gymnastics) by posting that cover letters are “optional,” but it will make your application process much easier if you simply view cover letters as a mandatory part of the application process unless explicitly stated otherwise. Ultimately, this is one of those situations in which you need to take an honest look at yourself and your abilities. Ask yourself: “In this particular moment, for this particular job, can I write a timely cover letter that thoroughly demonstrates my qualifications for the job in question?” If so, include one. If not, skip it. It’s as easy as that.  

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Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

Don't forget to share this post!

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Cover Letter Optional: Should I Submit One Anyway

April 5, 2016

You’re applying to a great job for college students on WayUp, and you see that the employer has made submitting a cover letter optional. Do you write one or just ignore it and apply anyway?

The answer is if you really want the job, then yes, you should absolutely submit a cover letter. “Students shouldn’t waste their time otherwise,” admits Liane Hadjuch, a former campus recruiter for RBC Capital Markets. “Cover letters tend to hurt you because so many people have mistakes or a generic template where they just change the name of the company.”

“If you’re going to do it, it should be a value add,” she suggests. “Something that hasn’t already been said in your application otherwise.”

So if you decide to submit, here’s how you can make sure that your cover letter really adds to your application and gives you a competitive edge.

Tell a story that speaks to qualifications in the job description.

Many times, interviewers will ask questions like, “Tell me about an accomplishment you’re most proud of” or “ Why should we hire you ?” These questions are meant to conjure a specific scenario that can help the employer determine how great of a fit you are for the role (and how you’ll perform in the job). Your cover letter is a great way to answer these questions right off the bat. Find a few of the job qualifications that match your own, and tell a story about a time when you solved a problem under pressure or found a mistake that everyone else missed.

For more cover letter tips, check out this simple guide to an impressive cover letter .

Strive to be original.

If you want to be a competitive candidate, don’t do what everyone else does. That means you shouldn’t be writing a generic, one-size-fits-all cover letter and sending it off to your first or second choice jobs. There are two key ways you can ensure that your cover letter stands out. First, make sure you’re addressing your cover letter to a real person instead of writing, “To Whom It May Concern.” This will show that you’ve done your homework on the company and will help to personalize your cover letter. Check out a few other overused phrases to delete from your cover letter .

Secondly, talk about what attracted you to the company and why you’re excited by the opportunity to join this particular team. Remember that you shouldn’t kiss up to the employer, but you should show that you’re eager to hear back from a company that has impacted you as a job seeker.

Explain something that needs more clarification.

Whether it’s a gap in employment, a change in career paths or the fact that your major and your career choice don’t match , you can explain yourself and your motivations through your cover letter. This can help employers to better understand your idea of your career path and why you want this particular job. Remember that as you’re clarifying, you shouldn’t make it seem like you’re apologizing or making excuses. Don’t spend too much time explaining yourself, just explain why you’re interested in the position, what led you to it and how your alternative background can be an advantage–then quickly move on. For example, if you’re a Psychology major applying for a Customer Support role, you can say something like, “I was first introduced to customer support during my junior year internship, where I discovered that my Psychology background helped me to go a step further in collecting and analyzing data, optimizing the company’s understanding of user behavior.”

Remember that you should only be putting in this much effort if you truly want this job! If that’s the case, follow these tips, double check that your cover letter is error-free and send it off! Employers will be impressed that you went the extra mile to submit a great cover letter.

It’s important to note however that most jobs on WayUp don’t require a cover letter, so if you’d rather skip the more traditional application process, we’ve got your back!

Top Photo Credit: blog.greatvectors.com

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

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