indoor soccer business plan

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A Business Opportunity Where Passion & Profit Align

5v5 soccer facilities, our soccer complex knowledge equals your success.

Do you have a background in high-level soccer? Maybe you’re a coach, you played in college, or you still play - and possibly all of the above.

If you’re anything like us, you’ve been following the game for years, both at home and abroad. You’ve experienced all the potential a 5-a-side game has to offer the serious player - high touch and high speed makes for a competitive game that’s just as exciting for spectators as it is for players. Yet compared to Europe and Latin America, the US has been somewhat slow to adopt 5-a-side games.

Luckily for all of us, small side play is finally picking up speed stateside, too. With World Cup 2026 on the horizon, now is the time to capitalize on the rapidly growing enthusiasm for soccer in the US.

If you’re considering opening a soccer facility in a city near you, 5-a-side is the ideal venue for getting into the business of soccer. With a smaller footprint than a full-size pitch, you can nurture a thriving community of soccer players and enthusiasts while putting in less lead-up time - and fewer upfront costs.

With Urban Soccer Park’s expertise by your side, building a world-class facility is now more attainable than it’s ever been.

Build a business centered around the love of the game. You choose how. Here’s how we help.

The USP Promise

An on-time installation, a full turnkey buying, and installation process. If our product or service does not exceed your expectations, we will uninstall your field and issue you a full refund, with a smile.

We’ve Been at The Game a While…

The team at USP has spent combined decades combing the globe to research and learn firsthand how to manufacture professional-grade materials that meet the highest standards. Our experience has paid off exponentially: since our USP’s inception, we’ve built, opened, owned and operated our own soccer facility.

Even more rewardingly, our clients have experienced the kind of success others dream of: we’re talking facilities that have paid for themselves in under 12 months, with a greater than 15% return on invested capital.

We’re proudly American-based and American-owned - and we can build anywhere that you see the potential. A 5-a-side soccer facility makes it possible for you to enter into any city with a creative and space-saving plan, eliciting enough community support that it practically writes its own PR.

Our small side pitches are entirely original: freestanding, modular, and mobile, we’ve perfected a manufacturing and building system that requires no pouring, penetration, or foundation.

Have a unique piece of real estate in mind? We’ve got you covered. Our mini-pitch soccer facilities have been installed everywhere from empty parking lots to warehouses, abandoned retail spaces to rooftops and gyms. Because our specialty is small side fields, you draw from the benefits of utilizing and leveraging small real estate investments. In a matter of weeks, we’ll land on your specs, offer a full turnkey buying experience, and deliver an on-time and on-budget design, build, and installation.

Our unmatched modular capabilities mean that you can customize your facility to match your business needs. USP customizable fields can come complete with environmental turf or pro Futsal flooring, integrated seating, and optional add-ons like energy-efficient LED lights, benches, spectator seating, sponsorship potential and office space. You envision it - we help evaluate, then bring it to life.

Indoor and Outdoor Soccer Field Opportunities

USP fields also allow for more players per square foot than the traditional model, thereby increasing revenue twofold. For example, in the space it takes to house one arena soccer field, you can install two USP mini-pitches, accommodating 20 players versus their 12, and offering 6,000 annual primetime hours versus their 3,000. That’s a central tenet of Urban Soccer Park: give customers more playing time in a better environment using less real estate.

An Urban Soccer Park facility is ideal for year-round programming, making it highly attractive to sponsors and partners. Our walls are fully brand-able for logo and ad placement, and because our fields are versatile, they cater to a wide range of age groups and skill levels.

USP fields are perfect for competitive 5v5 tournaments, brand activations, adult co-ed and rec leagues, and club and academy training. All this equates to organic growth, a regular and easily forecastable revenue stream - and the pride in knowing your passion for soccer sustains itself.

Before, During, and After the Game - We’re by Your Side

It’s time to start planning your dream soccer facility - and to put that plan into action. When you work with the USP team, you benefit from our high-touch, white-glove service from planning phase one to opening day - and beyond. Our support extends far beyond customizing your build from turf to lighting, wall to net. We can advise on working with your city municipality to help find ideal land opportunities.

We have the experience to support you from site preparation to permit work, ensuring all requirements are met with the kind of attention to detail that America’s only white glove, turnkey 5-v-5 soccer park installer can provide.

We’re also passionate about programming best practices. That’s why, with our design fee, we’ll also provide you with:

Preferred partners list
Sample programming ideas
Sponsorship/advertising ideas
Financial statements
ROI example
Business plan templates

Ready to learn more about starting your soccer business? Let’s turn your dream field into a reality. Contact us today to find out how.

Our fields can range widely in cost depending on the dimensions and different accessories included with them. We have seen that on average a field can be roughly $115k - $180k.

Urban Soccer Park has financing partners we work with to take over the process. We would put you in touch with them after receiving an estimate from us .

Our team does not find your land/warehouse as we don’t know your demographics and specific areas you want to put your facility. We will help with providing feedback on locations you find. We aren’t experts in every city in the country so we leave that up to you.

We can build our fields anywhere! Whether it is indoor or outdoor, our system will last as we can customize the dimensions to fit in any space.

Each process takes its time and we want to make it on your timeline. We have seen projects take as little as three months but as long as three years. We are here to help every step of the way.

We are vendors for the fields/courts themselves and will help with everything related to the field itself. USP → Design, Ship, and Install the fields themselves. CUSTOMER → Find location, fund it, program it, and everything else.

We will not build your business plan as this will be your business and we want this to be yours. We can provide some feedback and give you best practices so you are making the right decisions for your business.

We have designed the fields to require little maintenance. Urban Soccer Park does a wellness visit following the installation where we come out. After the installation and wellness visit, we will walk through what may or may not be done. Typical maintenance will entail cleaning and blowing off leaves/trash. Otherwise, there might be some bi-annual checks on the field.

“Apple care”. We do a wellness visit no sooner than three months following installation of the field. We leave some tools and do a walk around with you to make sure you are up to date. We are in the USA and are here to help no matter what the question is. Give us a call, shoot us a text, or send an email and we will help you ASAP.

Check Out Our Recent Projects

At Urban Soccer Park less is more. How do we know less is more? Why are we so confident in mini soccer pitches? Because, 5-A-Side Soccer Fields grow the sport, create life-long enjoyment of the game, and develop world-class skills. Because everyone at USP is a coach...

Urban Soccer Park Strives to be Climate Neutral Certified.

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Here is a free business plan sample for an indoor soccer facility

Have you been kicking around the idea of opening your own indoor soccer facility but feel unsure about where to start?

In the following paragraphs, we will present to you a comprehensive sample business plan tailored for an indoor soccer venue.

As any seasoned entrepreneur will tell you, a robust business plan is crucial to the success of your venture. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to score goals in the business world.

To get your game plan into action swiftly and effectively, you can utilize our indoor soccer business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your strategy.

How to draft a great business plan for your indoor soccer facility?

A good business plan for an indoor soccer facility must cater to the unique aspects of the sports and recreation industry.

Initially, it's imperative to provide a comprehensive overview of the market. This should include current statistics and the identification of emerging trends in the sports and leisure sector, similar to what we've outlined in our indoor soccer business plan template .

Your business plan should articulate your vision clearly. Define your target audience (such as local sports teams, schools, corporate groups, or casual players) and establish the distinctive features of your indoor soccer facility (like state-of-the-art pitches, training programs, leagues, and tournaments).

Market analysis is a critical component. This requires an in-depth look at local competitors, industry trends, and the preferences of your potential clientele.

For an indoor soccer facility, it's important to detail the services you'll offer. This could include pitch rentals, coaching clinics, youth programs, and competitive leagues. Explain how these services will satisfy the demands and interests of your target market.

The operational plan is vital. It should outline the location of your facility, the design and maintenance of the soccer pitches, equipment suppliers, and the scheduling system for games and events.

Given the nature of an indoor soccer facility, it's crucial to highlight the quality of your turf, the safety measures in place, and the overall facility management.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider promotional tactics, membership programs, and ancillary services (like a pro shop or snack bar).

Embracing digital strategies, such as a robust website or active social media engagement, is also critical in the modern marketplace.

The financial framework is another essential element. This includes the initial investment, revenue projections, operating expenses, and the point at which you'll break even.

In an indoor soccer facility, understanding the cost of facility maintenance and staffing is crucial, so meticulous planning and a firm grasp of your financials are necessary. For assistance, refer to our financial forecast for an indoor soccer facility .

Compared to other business plans, an indoor soccer facility plan must pay special attention to aspects such as facility maintenance, sports-specific liability insurance, and peak usage times.

A well-crafted business plan will not only help you clarify your vision and strategies but also attract investors or secure loans.

Lenders and investors are looking for comprehensive market analysis, realistic financial projections, and a clear understanding of the day-to-day operations of an indoor soccer facility.

By presenting a thorough and substantiated plan, you showcase your credibility and dedication to the success of your venture.

To achieve these goals while saving time, you can simply fill out our indoor soccer business plan template .

A free example of business plan for an indoor soccer facility

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for an indoor soccer .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The indoor sports facility market, particularly for soccer, is a robust and growing sector with promising figures.

Recent estimates suggest that the global sports market is valued at over 500 billion dollars, with soccer being the world's most popular sport. This trend is expected to continue, driven by increasing participation in sports activities and a growing interest in health and fitness.

In the United States, the number of indoor soccer facilities is on the rise, with the market experiencing a steady growth due to the sport's popularity and the need for year-round playing options in various climates.

These figures underscore the significant role that indoor soccer facilities play in promoting sports and wellness, as well as their economic impact.

Current trends in the sports and recreation industry indicate a shift towards more personalized and technology-enhanced experiences.

Wearable technology and performance tracking are becoming increasingly popular, allowing players to monitor and improve their skills with detailed analytics.

There is also a growing emphasis on creating family-friendly environments that offer a variety of services and amenities, such as fitness classes, sports clinics, and social events, to attract a broader audience.

Additionally, the integration of social media and digital marketing strategies is vital for engaging with the community and promoting events and leagues.

Environmental sustainability is also becoming a consideration, with facilities looking to implement eco-friendly practices such as energy-efficient lighting and recycling programs.

These trends highlight the evolving nature of the indoor soccer industry and the importance of staying current with technological advancements and consumer expectations.

Success Factors

The success of an indoor soccer facility hinges on several critical elements.

First and foremost, the quality of the playing surface and facility maintenance are paramount. Players expect a safe, state-of-the-art playing environment.

Innovative programming, such as offering various leagues, tournaments, and skill clinics, can differentiate a facility and attract diverse clientele.

Location is also a key factor; a facility that is easily accessible and within reach of target demographics will likely see higher foot traffic.

Exceptional customer service and a welcoming atmosphere are essential for ensuring a positive experience and encouraging repeat visits.

Lastly, effective cost management and the ability to adapt to the evolving needs of the sports community, such as offering flexible scheduling and online booking systems, are crucial for the long-term success of an indoor soccer facility.

The Project

Project presentation.

Our indoor soccer facility project is designed to cater to the increasing popularity of soccer and the demand for year-round playing options in our community. Strategically located in an area with a high concentration of soccer enthusiasts and families, our state-of-the-art indoor soccer complex will feature multiple full-sized pitches, suitable for both competitive and recreational play. The facility will also offer training programs, leagues, and tournaments for various age groups and skill levels, all within a climate-controlled environment.

Our focus is on providing a top-notch playing experience with high-quality turf, excellent lighting, and ample space for players to enjoy the game. We aim to create a vibrant community hub where soccer players of all ages and abilities can improve their skills, engage in healthy competition, and foster a love for the sport.

This indoor soccer facility is poised to become a premier destination for local and regional soccer activities, promoting physical fitness and the social benefits of team sports.

Value Proposition

The value proposition of our indoor soccer facility lies in offering a premier venue for soccer enthusiasts to engage in their passion regardless of weather conditions. Our commitment to providing a high-quality, accessible, and safe playing environment ensures an unparalleled soccer experience for our customers.

We are dedicated to fostering a sense of community and sportsmanship, offering programs that cater to youth development, adult recreation, and competitive play. Our facility will serve as a catalyst for promoting soccer as a means to maintain an active lifestyle and build lasting relationships within the community.

By creating a space that is welcoming to all, we aim to become a cornerstone of the community, where the love for soccer can be celebrated and nurtured year-round.

Project Owner

The project owner is a seasoned soccer coach and former professional player with a deep passion for the sport. With extensive experience in sports facility management and a strong network within the soccer community, he is well-equipped to launch and operate a successful indoor soccer complex.

His expertise in coaching and player development, combined with a strategic business approach, positions him to create a facility that not only meets the needs of soccer players but also contributes to the growth of the sport in the region.

Driven by a vision to provide a space where the game can be enjoyed in its purest form, he is committed to delivering a top-tier soccer experience that supports the health and well-being of players and strengthens the bonds within the soccer community.

His dedication to excellence and his love for the game are the driving forces behind this project, aiming to create a lasting legacy that elevates the standard for indoor soccer facilities.

The Market Study

Market segments.

The market segments for this indoor soccer facility are divided into several categories.

First, there are soccer enthusiasts of all ages looking for a venue to practice, play, and improve their skills regardless of weather conditions.

Next, there are youth and adult leagues that require a consistent and reliable location for training sessions, matches, and tournaments.

The market also includes schools and community groups seeking a safe and professional environment for physical education and recreational activities.

Finally, corporate clients can be a key segment by utilizing the facility for team-building events and company sports days.

SWOT Analysis

A SWOT analysis of this indoor soccer facility project reveals several aspects.

Strengths include a state-of-the-art facility, strategic location, experienced management team, and a strong community focus.

Weaknesses could include the initial high investment cost, the need for continuous maintenance of the facility, and the potential seasonality of the sport.

Opportunities lie in forming partnerships with local schools and soccer clubs, hosting tournaments, and offering specialized training clinics to attract a diverse clientele.

Finally, threats could include competition from other sports facilities, changes in sports popularity, and economic downturns affecting discretionary spending.

Competitor Analysis

Competitor analysis in the indoor soccer industry reveals a competitive landscape.

Among direct competitors are other indoor sports facilities, outdoor soccer fields, and multipurpose sports complexes.

These players compete to attract a diverse clientele looking for quality facilities and programs.

Potential competitive advantages include superior playing surfaces, advanced booking systems, strategic partnerships, and exceptional customer service.

A thorough understanding of competitors' strengths and weaknesses is essential for developing effective differentiation and customer retention strategies.

Competitive Advantages

Our commitment to providing a top-tier indoor soccer experience is at the heart of our success.

We offer a high-quality, FIFA-standard playing surface, advanced lighting and climate control for year-round comfort, and a variety of programs catering to different skill levels and age groups.

Furthermore, our focus on community engagement allows us to build strong connections with local soccer clubs, schools, and organizations, thus reinforcing their trust in our brand.

We take pride in our state-of-the-art facilities and our ability to host large-scale tournaments and events, which sets us apart from the competition and reassures our clientele of our dedication to the sport of soccer.

You can also read our articles about: - how to open an indoor soccer facility: a complete guide - the customer segments of an indoor soccer facility - the competition study for an indoor soccer facility

The Strategy

Development plan.

Our three-year development plan for the indoor soccer facility is designed to create a premier destination for soccer enthusiasts.

In the first year, we will concentrate on building a strong local soccer community by offering top-notch facilities and leagues for various skill levels.

The second year will focus on expanding our services to include youth development programs, soccer clinics, and hosting regional tournaments to increase our reach.

In the third year, we aim to establish partnerships with local schools and sports organizations to become the go-to venue for soccer events and further enhance our reputation in the soccer community.

Throughout this period, we will remain dedicated to providing an exceptional soccer experience, fostering a love for the game, and ensuring the sustainability of our business model.

Business Model Canvas

The Business Model Canvas for our indoor soccer facility targets soccer players of all ages, families, and sports enthusiasts in the community.

Our value proposition revolves around providing a high-quality, accessible, and community-focused indoor soccer experience.

We offer our services through our state-of-the-art indoor soccer facility, utilizing key resources such as well-maintained pitches, training equipment, and experienced staff.

Key activities include organizing leagues, tournaments, training sessions, and community events.

Our revenue streams are generated from league registrations, pitch rentals, event hosting, and ancillary sales such as equipment and refreshments.

Our costs are mainly associated with facility maintenance, staff salaries, and marketing initiatives.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and promoting the benefits of soccer for fitness and social interaction.

We plan to reach our target audience through partnerships with local schools, soccer clubs, and community organizations.

We will also leverage social media campaigns, local sports events, and word-of-mouth to increase visibility and attract new customers.

Additionally, we will offer introductory promotions and organize open house events to showcase our facilities and services.

Our goal is to create a vibrant soccer community and become a hub for soccer activities in the region.

Risk Policy

The risk policy for our indoor soccer facility is focused on minimizing risks related to player safety, facility management, and operational efficiency.

We will implement strict safety protocols, regular equipment checks, and maintain high standards of cleanliness to ensure a safe environment for all participants.

Our operational risks will be mitigated through careful planning, staff training, and efficient use of resources.

We will also secure comprehensive insurance coverage to protect against potential liabilities and unforeseen events.

Our priority is to provide a safe and enjoyable soccer experience while maintaining the financial health and reputation of our facility.

Why Our Project is Viable

We are committed to establishing an indoor soccer facility that serves the needs of our community and promotes the sport of soccer.

With a strategic location, excellent facilities, and a passion for the game, we believe our project has the potential to become a cornerstone of local sports and recreation.

We are prepared to adapt to the evolving demands of our customers and the sports industry to ensure the long-term success of our indoor soccer facility.

We are excited about the opportunity to foster a strong soccer culture and look forward to the positive impact our facility will have on the community.

You can also read our articles about: - the Business Model Canvas of an indoor soccer facility - the marketing strategy for an indoor soccer facility

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for an indoor soccer and our financial plan for an indoor soccer .

Initial expenses for our indoor soccer facility include the acquisition or leasing of a suitable venue, installation of high-quality artificial turf, purchasing goals and soccer equipment, obtaining necessary permits and insurance, renovating the space to include changing rooms and spectator areas, as well as costs related to brand creation and launching targeted marketing campaigns to raise awareness among our target audience.

Our revenue assumptions are based on a careful analysis of local demand for indoor sports facilities, considering the popularity of soccer and the need for year-round playing options in areas with inclement weather.

We anticipate progressively increasing bookings, starting modestly and growing as the awareness of our indoor soccer facility develops.

The projected income statement indicates expected revenues from facility rentals, league and tournament fees, membership dues, and ancillary services such as coaching and equipment sales, minus production costs (facility maintenance, equipment upkeep, energy), and operating expenses (rent, marketing, salaries, etc.).

This results in a forecasted net profit crucial for evaluating the profitability of our business over time.

The projected balance sheet reflects assets specific to our business, such as the facility itself, equipment, and any improvements made, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our indoor soccer facility at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our indoor soccer facility will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including facility maintenance, inventory management, and salary payments.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will be profitable.

Performance indicators we will track include the utilization rate of our facility, the average revenue per booking, the liquidity ratio to assess our ability to cover financial obligations, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our indoor soccer facility.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for an indoor soccer facility .