Grad Coach

How To Write A Research Proposal

A Straightforward How-To Guide (With Examples)

By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | August 2019 (Updated April 2023)

Writing up a strong research proposal for a dissertation or thesis is much like a marriage proposal. It’s a task that calls on you to win somebody over and persuade them that what you’re planning is a great idea. An idea they’re happy to say ‘yes’ to. This means that your dissertation proposal needs to be   persuasive ,   attractive   and well-planned. In this post, I’ll show you how to write a winning dissertation proposal, from scratch.

Before you start:

– Understand exactly what a research proposal is – Ask yourself these 4 questions

The 5 essential ingredients:

  • The title/topic
  • The introduction chapter
  • The scope/delimitations
  • Preliminary literature review
  • Design/ methodology
  • Practical considerations and risks 

What Is A Research Proposal?

The research proposal is literally that: a written document that communicates what you propose to research, in a concise format. It’s where you put all that stuff that’s spinning around in your head down on to paper, in a logical, convincing fashion.

Convincing   is the keyword here, as your research proposal needs to convince the assessor that your research is   clearly articulated   (i.e., a clear research question) ,   worth doing   (i.e., is unique and valuable enough to justify the effort), and   doable   within the restrictions you’ll face (time limits, budget, skill limits, etc.). If your proposal does not address these three criteria, your research won’t be approved, no matter how “exciting” the research idea might be.

PS – if you’re completely new to proposal writing, we’ve got a detailed walkthrough video covering two successful research proposals here . 

Free Webinar: How To Write A Research Proposal

How do I know I’m ready?

Before starting the writing process, you need to   ask yourself 4 important questions .  If you can’t answer them succinctly and confidently, you’re not ready – you need to go back and think more deeply about your dissertation topic .

You should be able to answer the following 4 questions before starting your dissertation or thesis research proposal:

  • WHAT is my main research question? (the topic)
  • WHO cares and why is this important? (the justification)
  • WHAT data would I need to answer this question, and how will I analyse it? (the research design)
  • HOW will I manage the completion of this research, within the given timelines? (project and risk management)

If you can’t answer these questions clearly and concisely,   you’re not yet ready   to write your research proposal – revisit our   post on choosing a topic .

If you can, that’s great – it’s time to start writing up your dissertation proposal. Next, I’ll discuss what needs to go into your research proposal, and how to structure it all into an intuitive, convincing document with a linear narrative.

The 5 Essential Ingredients

Research proposals can vary in style between institutions and disciplines, but here I’ll share with you a   handy 5-section structure   you can use. These 5 sections directly address the core questions we spoke about earlier, ensuring that you present a convincing proposal. If your institution already provides a proposal template, there will likely be substantial overlap with this, so you’ll still get value from reading on.

For each section discussed below, make sure you use headers and sub-headers (ideally, numbered headers) to help the reader navigate through your document, and to support them when they need to revisit a previous section. Don’t just present an endless wall of text, paragraph after paragraph after paragraph…

Top Tip:   Use MS Word Styles to format headings. This will allow you to be clear about whether a sub-heading is level 2, 3, or 4. Additionally, you can view your document in ‘outline view’ which will show you only your headings. This makes it much easier to check your structure, shift things around and make decisions about where a section needs to sit. You can also generate a 100% accurate table of contents using Word’s automatic functionality.

what is a sample research proposal

Ingredient #1 – Topic/Title Header

Your research proposal’s title should be your main research question in its simplest form, possibly with a sub-heading providing basic details on the specifics of the study. For example:

“Compliance with equality legislation in the charity sector: a study of the ‘reasonable adjustments’ made in three London care homes”

As you can see, this title provides a clear indication of what the research is about, in broad terms. It paints a high-level picture for the first-time reader, which gives them a taste of what to expect.   Always aim for a clear, concise title . Don’t feel the need to capture every detail of your research in your title – your proposal will fill in the gaps.

Need a helping hand?

what is a sample research proposal

Ingredient #2 – Introduction

In this section of your research proposal, you’ll expand on what you’ve communicated in the title, by providing a few paragraphs which offer more detail about your research topic. Importantly, the focus here is the   topic   – what will you research and why is that worth researching? This is not the place to discuss methodology, practicalities, etc. – you’ll do that later.

You should cover the following:

  • An overview of the   broad area   you’ll be researching – introduce the reader to key concepts and language
  • An explanation of the   specific (narrower) area   you’ll be focusing, and why you’ll be focusing there
  • Your research   aims   and   objectives
  • Your   research question (s) and sub-questions (if applicable)

Importantly, you should aim to use short sentences and plain language – don’t babble on with extensive jargon, acronyms and complex language. Assume that the reader is an intelligent layman – not a subject area specialist (even if they are). Remember that the   best writing is writing that can be easily understood   and digested. Keep it simple.

The introduction section serves to expand on the  research topic – what will you study and why is that worth dedicating time and effort to?

Note that some universities may want some extra bits and pieces in your introduction section. For example, personal development objectives, a structural outline, etc. Check your brief to see if there are any other details they expect in your proposal, and make sure you find a place for these.

Ingredient #3 – Scope

Next, you’ll need to specify what the scope of your research will be – this is also known as the delimitations . In other words, you need to make it clear what you will be covering and, more importantly, what you won’t be covering in your research. Simply put, this is about ring fencing your research topic so that you have a laser-sharp focus.

All too often, students feel the need to go broad and try to address as many issues as possible, in the interest of producing comprehensive research. Whilst this is admirable, it’s a mistake. By tightly refining your scope, you’ll enable yourself to   go deep   with your research, which is what you need to earn good marks. If your scope is too broad, you’re likely going to land up with superficial research (which won’t earn marks), so don’t be afraid to narrow things down.

Ingredient #4 – Literature Review

In this section of your research proposal, you need to provide a (relatively) brief discussion of the existing literature. Naturally, this will not be as comprehensive as the literature review in your actual dissertation, but it will lay the foundation for that. In fact, if you put in the effort at this stage, you’ll make your life a lot easier when it’s time to write your actual literature review chapter.

There are a few things you need to achieve in this section:

  • Demonstrate that you’ve done your reading and are   familiar with the current state of the research   in your topic area.
  • Show that   there’s a clear gap   for your specific research – i.e., show that your topic is sufficiently unique and will add value to the existing research.
  • Show how the existing research has shaped your thinking regarding   research design . For example, you might use scales or questionnaires from previous studies.

When you write up your literature review, keep these three objectives front of mind, especially number two (revealing the gap in the literature), so that your literature review has a   clear purpose and direction . Everything you write should be contributing towards one (or more) of these objectives in some way. If it doesn’t, you need to ask yourself whether it’s truly needed.

Top Tip:  Don’t fall into the trap of just describing the main pieces of literature, for example, “A says this, B says that, C also says that…” and so on. Merely describing the literature provides no value. Instead, you need to   synthesise   it, and use it to address the three objectives above.

 If you put in the effort at the proposal stage, you’ll make your life a lot easier when its time to write your actual literature review chapter.

Ingredient #5 – Research Methodology

Now that you’ve clearly explained both your intended research topic (in the introduction) and the existing research it will draw on (in the literature review section), it’s time to get practical and explain exactly how you’ll be carrying out your own research. In other words, your research methodology.

In this section, you’ll need to   answer two critical questions :

  • How   will you design your research? I.e., what research methodology will you adopt, what will your sample be, how will you collect data, etc.
  • Why   have you chosen this design? I.e., why does this approach suit your specific research aims, objectives and questions?

In other words, this is not just about explaining WHAT you’ll be doing, it’s also about explaining WHY. In fact, the   justification is the most important part , because that justification is how you demonstrate a good understanding of research design (which is what assessors want to see).

Some essential design choices you need to cover in your research proposal include:

  • Your intended research philosophy (e.g., positivism, interpretivism or pragmatism )
  • What methodological approach you’ll be taking (e.g., qualitative , quantitative or mixed )
  • The details of your sample (e.g., sample size, who they are, who they represent, etc.)
  • What data you plan to collect (i.e. data about what, in what form?)
  • How you plan to collect it (e.g., surveys , interviews , focus groups, etc.)
  • How you plan to analyse it (e.g., regression analysis, thematic analysis , etc.)
  • Ethical adherence (i.e., does this research satisfy all ethical requirements of your institution, or does it need further approval?)

This list is not exhaustive – these are just some core attributes of research design. Check with your institution what level of detail they expect. The “ research onion ” by Saunders et al (2009) provides a good summary of the various design choices you ultimately need to make – you can   read more about that here .

Don’t forget the practicalities…

In addition to the technical aspects, you will need to address the   practical   side of the project. In other words, you need to explain   what resources you’ll need   (e.g., time, money, access to equipment or software, etc.) and how you intend to secure these resources. You need to show that your project is feasible, so any “make or break” type resources need to already be secured. The success or failure of your project cannot depend on some resource which you’re not yet sure you have access to.

Another part of the practicalities discussion is   project and risk management . In other words, you need to show that you have a clear project plan to tackle your research with. Some key questions to address:

  • What are the timelines for each phase of your project?
  • Are the time allocations reasonable?
  • What happens if something takes longer than anticipated (risk management)?
  • What happens if you don’t get the response rate you expect?

A good way to demonstrate that you’ve thought this through is to include a Gantt chart and a risk register (in the appendix if word count is a problem). With these two tools, you can show that you’ve got a clear, feasible plan, and you’ve thought about and accounted for the potential risks.

Gantt chart

Tip – Be honest about the potential difficulties – but show that you are anticipating solutions and workarounds. This is much more impressive to an assessor than an unrealistically optimistic proposal which does not anticipate any challenges whatsoever.

Final Touches: Read And Simplify

The final step is to edit and proofread your proposal – very carefully. It sounds obvious, but all too often poor editing and proofreading ruin a good proposal. Nothing is more off-putting for an assessor than a poorly edited, typo-strewn document. It sends the message that you either do not pay attention to detail, or just don’t care. Neither of these are good messages. Put the effort into editing and proofreading your proposal (or pay someone to do it for you) – it will pay dividends.

When you’re editing, watch out for ‘academese’. Many students can speak simply, passionately and clearly about their dissertation topic – but become incomprehensible the moment they turn the laptop on. You are not required to write in any kind of special, formal, complex language when you write academic work. Sure, there may be technical terms, jargon specific to your discipline, shorthand terms and so on. But, apart from those,   keep your written language very close to natural spoken language   – just as you would speak in the classroom. Imagine that you are explaining your project plans to your classmates or a family member. Remember, write for the intelligent layman, not the subject matter experts. Plain-language, concise writing is what wins hearts and minds – and marks!

Let’s Recap: Research Proposal 101

And there you have it – how to write your dissertation or thesis research proposal, from the title page to the final proof. Here’s a quick recap of the key takeaways:

  • The purpose of the research proposal is to   convince   – therefore, you need to make a clear, concise argument of why your research is both worth doing and doable.
  • Make sure you can ask the critical what, who, and how questions of your research   before   you put pen to paper.
  • Title – provides the first taste of your research, in broad terms
  • Introduction – explains what you’ll be researching in more detail
  • Scope – explains the boundaries of your research
  • Literature review – explains how your research fits into the existing research and why it’s unique and valuable
  • Research methodology – explains and justifies how you will carry out your own research

Hopefully, this post has helped you better understand how to write up a winning research proposal. If you enjoyed it, be sure to check out the rest of the Grad Coach Blog . If your university doesn’t provide any template for your proposal, you might want to try out our free research proposal template .

Literature Review Course

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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30 Comments

Mazwakhe Mkhulisi

Thank you so much for the valuable insight that you have given, especially on the research proposal. That is what I have managed to cover. I still need to go back to the other parts as I got disturbed while still listening to Derek’s audio on you-tube. I am inspired. I will definitely continue with Grad-coach guidance on You-tube.

Derek Jansen

Thanks for the kind words :). All the best with your proposal.

NAVEEN ANANTHARAMAN

First of all, thanks a lot for making such a wonderful presentation. The video was really useful and gave me a very clear insight of how a research proposal has to be written. I shall try implementing these ideas in my RP.

Once again, I thank you for this content.

Bonginkosi Mshengu

I found reading your outline on writing research proposal very beneficial. I wish there was a way of submitting my draft proposal to you guys for critiquing before I submit to the institution.

Hi Bonginkosi

Thank you for the kind words. Yes, we do provide a review service. The best starting point is to have a chat with one of our coaches here: https://gradcoach.com/book/new/ .

Erick Omondi

Hello team GRADCOACH, may God bless you so much. I was totally green in research. Am so happy for your free superb tutorials and resources. Once again thank you so much Derek and his team.

You’re welcome, Erick. Good luck with your research proposal 🙂

ivy

thank you for the information. its precise and on point.

Nighat Nighat Ahsan

Really a remarkable piece of writing and great source of guidance for the researchers. GOD BLESS YOU for your guidance. Regards

Delfina Celeste Danca Rangel

Thanks so much for your guidance. It is easy and comprehensive the way you explain the steps for a winning research proposal.

Desiré Forku

Thank you guys so much for the rich post. I enjoyed and learn from every word in it. My problem now is how to get into your platform wherein I can always seek help on things related to my research work ? Secondly, I wish to find out if there is a way I can send my tentative proposal to you guys for examination before I take to my supervisor Once again thanks very much for the insights

Thanks for your kind words, Desire.

If you are based in a country where Grad Coach’s paid services are available, you can book a consultation by clicking the “Book” button in the top right.

Best of luck with your studies.

Adolph

May God bless you team for the wonderful work you are doing,

If I have a topic, Can I submit it to you so that you can draft a proposal for me?? As I am expecting to go for masters degree in the near future.

Thanks for your comment. We definitely cannot draft a proposal for you, as that would constitute academic misconduct. The proposal needs to be your own work. We can coach you through the process, but it needs to be your own work and your own writing.

Best of luck with your research!

kenate Akuma

I found a lot of many essential concepts from your material. it is real a road map to write a research proposal. so thanks a lot. If there is any update material on your hand on MBA please forward to me.

Ahmed Khalil

GradCoach is a professional website that presents support and helps for MBA student like me through the useful online information on the page and with my 1-on-1 online coaching with the amazing and professional PhD Kerryen.

Thank you Kerryen so much for the support and help 🙂

I really recommend dealing with such a reliable services provider like Gradcoah and a coach like Kerryen.

PINTON OFOSU

Hi, Am happy for your service and effort to help students and researchers, Please, i have been given an assignment on research for strategic development, the task one is to formulate a research proposal to support the strategic development of a business area, my issue here is how to go about it, especially the topic or title and introduction. Please, i would like to know if you could help me and how much is the charge.

Marcos A. López Figueroa

This content is practical, valuable, and just great!

Thank you very much!

Eric Rwigamba

Hi Derek, Thank you for the valuable presentation. It is very helpful especially for beginners like me. I am just starting my PhD.

Hussein EGIELEMAI

This is quite instructive and research proposal made simple. Can I have a research proposal template?

Mathew Yokie Musa

Great! Thanks for rescuing me, because I had no former knowledge in this topic. But with this piece of information, I am now secured. Thank you once more.

Chulekazi Bula

I enjoyed listening to your video on how to write a proposal. I think I will be able to write a winning proposal with your advice. I wish you were to be my supervisor.

Mohammad Ajmal Shirzad

Dear Derek Jansen,

Thank you for your great content. I couldn’t learn these topics in MBA, but now I learned from GradCoach. Really appreciate your efforts….

From Afghanistan!

Mulugeta Yilma

I have got very essential inputs for startup of my dissertation proposal. Well organized properly communicated with video presentation. Thank you for the presentation.

Siphesihle Macu

Wow, this is absolutely amazing guys. Thank you so much for the fruitful presentation, you’ve made my research much easier.

HAWANATU JULLIANA JOSEPH

this helps me a lot. thank you all so much for impacting in us. may god richly bless you all

June Pretzer

How I wish I’d learn about Grad Coach earlier. I’ve been stumbling around writing and rewriting! Now I have concise clear directions on how to put this thing together. Thank you!

Jas

Fantastic!! Thank You for this very concise yet comprehensive guidance.

Fikiru Bekele

Even if I am poor in English I would like to thank you very much.

Rachel Offeibea Nyarko

Thank you very much, this is very insightful.

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The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

  • Develop your skills in thinking about and designing a comprehensive research study;
  • Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
  • Improve your general research and writing skills;
  • Practice identifying the logical steps that must be taken to accomplish one's research goals;
  • Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
  • Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

  • What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
  • Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
  • How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.

Common Mistakes to Avoid

  • Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
  • Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
  • Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
  • Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
  • Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
  • Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.

Procter, Margaret. The Academic Proposal.  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

  • What do I want to study?
  • Why is the topic important?
  • How is it significant within the subject areas covered in my class?
  • What problems will it help solve?
  • How does it build upon [and hopefully go beyond] research already conducted on the topic?
  • What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"

Most proposals should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :

  • What is the central research problem?
  • What is the topic of study related to that research problem?
  • What methods should be used to analyze the research problem?
  • Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.

To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:

  • State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
  • Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
  • Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
  • Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
  • Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
  • If necessary, provide definitions of key concepts, theories, or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .

To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:

  • Cite , so as to keep the primary focus on the literature pertinent to your research problem.
  • Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
  • Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
  • Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
  • Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

  • Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
  • Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
  • Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!

V.  Preliminary Suppositions and Implications

Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance.   When thinking about the potential implications of your study, ask the following questions:

  • What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
  • What suggestions for subsequent research could arise from the potential outcomes of the study?
  • What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
  • Will the results influence programs, methods, and/or forms of intervention?
  • How might the results contribute to the solution of social, economic, or other types of problems?
  • Will the results influence policy decisions?
  • In what way do individuals or groups benefit should your study be pursued?
  • What will be improved or changed as a result of the proposed research?
  • How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?

NOTE:   This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.

ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.

VI.  Conclusion

The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.

Someone reading this section should come away with an understanding of:

  • Why the study should be done;
  • The specific purpose of the study and the research questions it attempts to answer;
  • The decision for why the research design and methods used where chosen over other options;
  • The potential implications emerging from your proposed study of the research problem; and
  • A sense of how your study fits within the broader scholarship about the research problem.

VII.  Citations

As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.

  • References -- a list of only the sources you actually used in creating your proposal.
  • Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.

In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.

Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.

Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

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How to Write a Research Proposal: Template, Format, Tips

Learn how to write a research proposal that makes you stand out from the crowd, get the funding you need, and gain entry into your dream academic institution.

what is a sample research proposal

John McTale

14 minute read

How to write a research proposal

You’ve put a lot of thought into that research project. You know it’s importan. The problem? Nobody else does. And no one is willing to fund it. Yet.

Research proposals are nerve-racking, notoriously difficult to write, and for good reason - they have a major impact on your academic career.

The best institutions and labs have thousands of talented researchers fighting to get in. And their most powerful weapon to get ahead of the pack is their research proposal.

So, how do you write a proposal that helps you outperform other applicants?

This guide will help you write stress-free research proposals that land the funding you deserve and launch your academic career .

What is a research proposal?

A research proposal is a formal academic document that outlines your research project and requests support for that project: either by funding or agreeing to supervise your research.

The main objective of a research proposal is to explain what you’re planning to research and why it’s worth researching. Research proposals are most commonly used in academia or across non-academic scientific organizations. Of course, no two research proposals are identical—in fact, those can vary greatly depending on the level of study you’re at, your field, or the exact nature of your project.

Still, there are some general requirements that all great proposals have to meet and must-have sections to include. This article will focus particularly on writing research proposals for academic grants at postgraduate level or PhD applications. However, even if you’re writing a thesis or a dissertation proposal, most of the same rules apply—it’s just that your proposal might not have to be as detailed and comprehensive. Speaking of which...

How long should a research proposal be?

Most research proposals in humanities and social sciences are between 10 and 25 pages long. Technical or scientific proposals might require you to include detailed specifications and more supporting documentation and can therefore be significantly longer. That said, each institution might have its own guidelines and requirements for research proposals and those often include the word count range. If that’s the case, you obviously have to play by the rules.

Try Storydoc for research proposals

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Alright, we covered the theoretical part. Time for some practical knowledge!

Here’s how to write a research proposal:

1. write an introduction to present the subject of your research.

“Wow, I can’t wait to see the outcome of this study!” This is the kind of response you want your research proposal introduction to receive. How to make that happen? Outline your research proposal intro around these four key issues:

  • What is the research problem?
  • Who is this problem relevant to (general society, fellow researchers, specialized professionals, etc.)?
  • What is currently known about the problem and what key pieces are missing from the current state of knowledge?
  • Why should anyone care about the potential outcomes?

The easiest way to write a captivating intro to a research proposal is to follow a four-paragraph format, where each paragraph addresses one of these questions. Let’s see a practical example. (Yes, I made it up, but it works as a convenient point of reference.)

Sample outline for a research proposal introduction

The problem Investigating the impact of remote work on new joiners to previously in-house teams. Who it’s relevant to Human resources professionals, workspace psychologists, working population, business management specialists and scholars. What’s currently known There is existing research about the impact of remote work on team morale and productivity, but no research has been centered around people joining fully-remote teams that had previously worked in-house and the implications of such a situation for new employees' mental health and sense of belonging. Why should anyone care? In the era of COVID, many offices have switched to remote-only work yet they’re still hiring new employees. The findings of this study might suggest a need to change onboarding practices and HR management techniques in order to aid employee satisfaction which, in turn, can help improve work performance, NPS scores and overall business results.

2. Explain the Context and Background

Whether or not you’ll need this section depends on how detailed your proposal is. If a research problem at hand is particularly complicated or advanced, it’s usually best to add this section. It will usually be entitled “Background and Significance,” or “Rationale.” For shorter proposals, most of the actual background will have been already included in the introduction. How to write the “Background” section of a research proposal?

  • Describe the broader area of research that your project fits into.
  • Focus on the gaps in existing studies and explain the need to fill these gaps. That said…
  • Show how your research will build upon existing knowledge.
  • Explain your hypothesis and the rationale behind it.
  • Establish the limits of your study (in other words, explain what the research is not about).
  • Finally, reiterate why your research is important and what benefits it can reap. In other words, provide the answer to the dreaded “So what?” question.

If your research project is complex and highly technical, describing the background in a separate section is particularly helpful: this way, you can make your introduction follow a free-flowing, “sexy” narrative, and let the “Background” part do the heavy lifting. That said— Don’t make this part too detailed either. Assume you’re dealing with a very busy reader who won’t have the time to get into your methodology and timeline but still wants some hard evidence behind the relevance of your project.

3. Provide a Detailed Literature Review

Arguably, the most important (and, yes, you guessed it, the most difficult) part of the whole document— One where you have to prove that you know *all* there is to know about the topic of interest and that your research will help advance the whole field of study. The Literature Review section is, in essence, a mini-dissertation. It has to follow a logical progression and put forward the argument for your study in relation to existing research: describe and summarize what has already been discussed and demonstrate that your research goes beyond that. In the digital era of easy access to information , it might be difficult to discuss all of the existing research on your subject in the Literature Review so be critical about what studies or papers you choose to include.

But there’s a handy set of rules to help you pick the right ones—the gold standard for academic Literature Review. It’s called “ the five Cs ” and refers to the following practices:

  • Cite directly from the sources to avoid digressions and drifting away from the actual literature.
  • Compare different theories or arguments (in arts and humanities), methodologies and findings (in sciences and tech).
  • Contrast the approaches discussed above: highlight the main differences and areas of disagreement among scholars in the field.
  • Critique the research of the past. Don’t shy away from pointing out inaccuracies, mutually exclusive findings, or controversies. At the same time, give credit where it’s due. Identify the findings you find most convincing, reliable, or accurate.
  • Connect the whole of the literature reviewed to your own project. Are you basing your assumptions on any previous findings? Is your goal to confront, challenge, or even debunk certain pieces of research? Either way, you need to prove that your study will be intertwined with existing ones, not floating in an academic void.

How to structure your Literature Review?

  • The easiest and most reader-friendly way to format the Literature Review section is to devote each paragraph to a separate piece of literature.
  • For scientific projects, it’s best to go from the more general to the more specific studies.
  • For projects in arts and humanities, a historical (or chronological) progression is the most commonly-used method as it helps develop an easy-to-follow narrative.

The hard part? DONE. (No, it really is). All of what comes next boils down to technicalities and formal requirements. If they’re sold on your vision by now, you just need to show how you’re planning to achieve what you set out to do.

4. List Your Key Aims and Objectives

This section can be called “Research Questions,” or just “Aims and Objectives.” Compared to the previous ones, it should be very succinct and to-the-point. Whether you need to write about your aims and objectives or formulate those as research questions usually depends on the formal requirements of the institution to which you’re applying. The key aspect of getting this part right is distinguishing between the three: an aim, an objective, and a research question. Here’s how:

  • Aims describe what you want to achieve. An aim is usually stated in a broad term.
  • Objectives are the specific, measurable outputs you need to produce in order to achieve your aim. There are usually multiple objectives associated with a single aim.
  • Questions are a slightly more specific way to formulate your objectives—in essence, very similar in meaning, just slightly different in format.

Again, here’s a practical example. And again, it’s simplified and not based on actual research, just here to let you better understand the disambiguation.

Sample research aims and objectives for a research proposal

Research Aim

To understand the importance of the quality of food in school canteens on the nutritional health of children aged 6–10. Objectives:

  • Investigate the weekly menus across 28 school canteens in New Jersey with a focus on key nutritional ingredients and portion sizes.
  • Conduct desk-research of state policies regulating nutrition in primary schools.
  • Interview the parents of children participating in the study about their children’s nutritional habits outside of school.
  • Evaluate the key health-related metrics in children participating in the study.

As I mentioned, if such are the formal requirements, your objectives can easily be translated into research questions. For instance: “Conduct desk-research of state policies regulating nutrition in primary schools.” Becomes: “What state-wide policies regulating nutrition in primary schools are there in place in the state of New Jersey?”

Remember the five Cs of literature review? When it comes to your research objectives and questions, there’s another handy acronym to serve as a sanity check for you: SMART . It stands for:

  • Specific: is the objective well-defined and can be achieved with a singular action?
  • Measurable: will you end up with quantified, verifiable data?
  • Achievable: considering your resources and capacity, is it realistic for you to reach your objective?
  • Relevant: does this objective actually contribute to your research aim?
  • Timebound: do you have enough time to complete this objective, in relation to the overall timeline of your project?

5. Outline the Research Methods and Design

The grant decision makers already know what you’re trying to achieve and have a general idea about how you’re planning to achieve that. This section should prove to them that you’re well equipped (both in terms of your skills and resources) to conduct the research. The main goal is to convince the reader that your methods are adequate and appropriate for the specific topic. Any idea why “specific” is in bold? Well, this is one of those parts of a research proposal that differs the most across different documents. There’s an ideal methodology for any particular academic project and no two kinds of research design are the same. Make sure your methodology matches all of your desired outcomes.

Some usual components of the Research Methods section include:

Research type:

  • Qualitative or quantitative ,
  • Collecting original data or basing your research on primary and secondary sources,
  • Descriptive, correlational, or experimental.

Population and sample:

  • The whole population of individuals or entities that meet eligibility criteria to be included in your research,
  • The subset of the population that is going to be included in the particular study.

Data collection:

  • What methods ( surveys , clinical analysis, biochemical analysis, interviews, experiments) will you use?
  • Why are those methods optimal for achieving the desired objectives?
  • How can you ensure that the chosen method eliminates bias?

Data analysis:

  • How will you sort and code the data obtained?
  • What tools, algorithms, or techniques will you use to analyze the data?

Operational issues:

  • How much time will you need to collect the research material?
  • How are you planning to gain access to the desired set of data or information?
  • What obstacles might you encounter and how will you overcome them?

Now, I can’t stress that enough— This part of a research proposal will vary the most from one proposal to another. The outline above will work good for sciences (both social and exact), perhaps not equally great for arts and humanities. At the end of the day, you know your project better than anyone else. You’ll need to make the judgement call as to what methods are best.

6. (Optional) Discuss Ethical Considerations

No, this part isn’t optional because you might just disregard ethics or choose to be the evil scientist. But let’s face it— There aren’t going to be many ethical issues to consider if you’re investigating the vector shapes of tree leaves’ shadows (I kid you not, it’s a legit research issue, my friend did his PhD in Physics about it and absolutely killed it). But if your research has to do with humans, especially in fields such as medicine or psychology, it might introduce ethical problems in data collection , not often encountered by other researchers. You need to take extra care to protect your participants’ rights, get their explicit consent to process the data, as well as consult the research project with the authorities of your academic institution—for that purpose, your proposal needs to contain detailed information regarding these aspects.

7. Present Preliminary or Desired Implications and Contribution to Knowledge

This is the last argument-based part of your proposal. After that, everything will be about “boring” technicalities. This also means, it’s your last chance to convince the decision makers to back your project. Think about it this way— You already explained what exactly is going to be the scope of your project. You detailed the current state of knowledge and identified the most important gaps. You told them what you’re hoping to find out and how you’re planning to do it. Now, talk about the actual, feasible difference your finding can make. How your research can influence the future of the field, or even the very narrow niche. In other words, describe the implications of your research such as:

  • How can your research challenge the current underlying assumptions on the subject matter?
  • How can it inform future research and what new areas of research can it propel?
  • What will the influence of your research be on policy decisions?
  • What sorts of individuals, organizations, or other entities can your research benefit?
  • What will be improved and optimized on the basis of your research?

All that while keeping one crucial thing in mind— Talking about the practical implications of your study shouldn’t sound like daydreaming. However “preliminary” or “desired” the said implications are, you need to base those on very clear evidence. In short, this section is about:

  • Reiterating the gaps in the current state of knowledge.
  • Showing how you’ll contribute to a new understanding of certain problems or even a scientific breakthrough.
  • Clearly showing how your findings can be acted upon and what feasible change those actions will bring about.

And yes, it does sound lofty, but it’s true. As a researcher, you’re expanding the scope of human comprehension! Don’t shy away from highlighting the actual change you can bring to the world (or even just your narrow field, it’s just as valuable).

8. Detail Your Budget and Funding Requirements

If you do have a supervisor already, it’s best to consult this part with them. They’ve most likely submitted similar documents to the institution you’re reaching out to and will be able to provide invaluable insights on how much you can realistically expect to get paid. If you’re at a different stage of the application process, here are the key elements you should include in the funding requirements section:

  • Operational costs: materials, equipment, access to labs, any software you might need, etc.
  • Travel costs: including transportation, accommodation, and living costs.
  • Staff: if you’ll need human assistants to help you carry out your research, you’ll most likely need to pay them. It might be the case that junior researchers or students will be able to help you to obtain necessary credits for graduation, but it’s still a cost for their institution you’ll need to include in the budget.
  • Allowance: you’ll most likely have to give up on other duties that help you pay bills (be that teaching, publishing, or administrative work) but you still need those bills paid. Treat your allowance as a regular salary you need to make a living.

Note: if possible, do leave yourself some wiggle room and request for conditional extra allowance for unpredictable disasters, delays, or unexpected cost rises.

9. Provide a Timetable

Certain grant schemes come with predefined timetables (e.g. placements offered for 3, 6, or 9 months) and in such cases there’s no need for a very detailed timeline—all you need to do is convince them that the period of time for which you’ll be receiving funding is sufficient for you to complete the project. When you’re writing a proposal for a standalone project, detailing a timeline can help support your budget. The most common format is, you guessed it, a table. Divide your research into stages, list, in bullet points, what actions you’ll need to take at each stage, and list rough deadlines. I know I don’t have to tell you that but please, keep Murphy's Law in mind. Perhaps not everything that can go wrong will, but, well, expect the unexpected and be conservative with deadlines. All in all, it's easier to explain why you no longer need 3 months worth of funding than it is to ask for 6 months’ extra allowance. Don’t let delays derail your project. That’s all I have to say.

10. End with a List of Citations

This one really is self-explanatory, isn’t it. As a scholar, you need to cite the sources you’re referring to (no matter how harshly critical you are of some of those:)). Citations in research proposals can either be included in the form of references (so only the pieces of literature you actually cited) or bibliography (everything that informed your proposal). As is the case with many other elements of the proposal, the correct format depends almost exclusively on the institution you’re applying to, so make sure to check it with them or consult with your supervisor about which one is preferred. The same goes for the style of referencing. Most US universities use APA or Chicago style but each has its own set of rules and preferences. Double-check with the list of guidelines on their website. When in doubt, reach out to the head of the department you’re wishing to work with. (No, using the wrong style won’t ruin your chances but I don’t think I need to tell you how particular certain academics are so let’s not step on any toes, shall we?)

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And that’s a wrap!

To sum up, this is what a typical research proposal should include:

  • Introduction
  • Context and Background
  • Literature Review
  • Aims and Objectives or Research Questions
  • Methods and Design
  • Ethical Considerations
  • Contributions to Knowledge or Implications

Writing a research proposal can be hard and feel like a never-ending process. It really isn’t much different from writing an actual thesis or dissertation. Yup, this is my roundabout way of saying: don’t get disheartened. Allow yourself a few months up to half a year to complete your proposal, follow the steps outlined in this guide and, whenever in doubt, remember to reach out to senior researchers for help. Keeping my fingers crossed for your proposal!

what is a sample research proposal

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17 Research Proposal Examples

research proposal example sections definition and purpose, explained below

A research proposal systematically and transparently outlines a proposed research project.

The purpose of a research proposal is to demonstrate a project’s viability and the researcher’s preparedness to conduct an academic study. It serves as a roadmap for the researcher.

The process holds value both externally (for accountability purposes and often as a requirement for a grant application) and intrinsic value (for helping the researcher to clarify the mechanics, purpose, and potential signficance of the study).

Key sections of a research proposal include: the title, abstract, introduction, literature review, research design and methods, timeline, budget, outcomes and implications, references, and appendix. Each is briefly explained below.

Watch my Guide: How to Write a Research Proposal

Get your Template for Writing your Research Proposal Here (With AI Prompts!)

Research Proposal Sample Structure

Title: The title should present a concise and descriptive statement that clearly conveys the core idea of the research projects. Make it as specific as possible. The reader should immediately be able to grasp the core idea of the intended research project. Often, the title is left too vague and does not help give an understanding of what exactly the study looks at.

Abstract: Abstracts are usually around 250-300 words and provide an overview of what is to follow – including the research problem , objectives, methods, expected outcomes, and significance of the study. Use it as a roadmap and ensure that, if the abstract is the only thing someone reads, they’ll get a good fly-by of what will be discussed in the peice.

Introduction: Introductions are all about contextualization. They often set the background information with a statement of the problem. At the end of the introduction, the reader should understand what the rationale for the study truly is. I like to see the research questions or hypotheses included in the introduction and I like to get a good understanding of what the significance of the research will be. It’s often easiest to write the introduction last

Literature Review: The literature review dives deep into the existing literature on the topic, demosntrating your thorough understanding of the existing literature including themes, strengths, weaknesses, and gaps in the literature. It serves both to demonstrate your knowledge of the field and, to demonstrate how the proposed study will fit alongside the literature on the topic. A good literature review concludes by clearly demonstrating how your research will contribute something new and innovative to the conversation in the literature.

Research Design and Methods: This section needs to clearly demonstrate how the data will be gathered and analyzed in a systematic and academically sound manner. Here, you need to demonstrate that the conclusions of your research will be both valid and reliable. Common points discussed in the research design and methods section include highlighting the research paradigm, methodologies, intended population or sample to be studied, data collection techniques, and data analysis procedures . Toward the end of this section, you are encouraged to also address ethical considerations and limitations of the research process , but also to explain why you chose your research design and how you are mitigating the identified risks and limitations.

Timeline: Provide an outline of the anticipated timeline for the study. Break it down into its various stages (including data collection, data analysis, and report writing). The goal of this section is firstly to establish a reasonable breakdown of steps for you to follow and secondly to demonstrate to the assessors that your project is practicable and feasible.

Budget: Estimate the costs associated with the research project and include evidence for your estimations. Typical costs include staffing costs, equipment, travel, and data collection tools. When applying for a scholarship, the budget should demonstrate that you are being responsible with your expensive and that your funding application is reasonable.

Expected Outcomes and Implications: A discussion of the anticipated findings or results of the research, as well as the potential contributions to the existing knowledge, theory, or practice in the field. This section should also address the potential impact of the research on relevant stakeholders and any broader implications for policy or practice.

References: A complete list of all the sources cited in the research proposal, formatted according to the required citation style. This demonstrates the researcher’s familiarity with the relevant literature and ensures proper attribution of ideas and information.

Appendices (if applicable): Any additional materials, such as questionnaires, interview guides, or consent forms, that provide further information or support for the research proposal. These materials should be included as appendices at the end of the document.

Research Proposal Examples

Research proposals often extend anywhere between 2,000 and 15,000 words in length. The following snippets are samples designed to briefly demonstrate what might be discussed in each section.

1. Education Studies Research Proposals

See some real sample pieces:

  • Assessment of the perceptions of teachers towards a new grading system
  • Does ICT use in secondary classrooms help or hinder student learning?
  • Digital technologies in focus project
  • Urban Middle School Teachers’ Experiences of the Implementation of
  • Restorative Justice Practices
  • Experiences of students of color in service learning

Consider this hypothetical education research proposal:

The Impact of Game-Based Learning on Student Engagement and Academic Performance in Middle School Mathematics

Abstract: The proposed study will explore multiplayer game-based learning techniques in middle school mathematics curricula and their effects on student engagement. The study aims to contribute to the current literature on game-based learning by examining the effects of multiplayer gaming in learning.

Introduction: Digital game-based learning has long been shunned within mathematics education for fears that it may distract students or lower the academic integrity of the classrooms. However, there is emerging evidence that digital games in math have emerging benefits not only for engagement but also academic skill development. Contributing to this discourse, this study seeks to explore the potential benefits of multiplayer digital game-based learning by examining its impact on middle school students’ engagement and academic performance in a mathematics class.

Literature Review: The literature review has identified gaps in the current knowledge, namely, while game-based learning has been extensively explored, the role of multiplayer games in supporting learning has not been studied.

Research Design and Methods: This study will employ a mixed-methods research design based upon action research in the classroom. A quasi-experimental pre-test/post-test control group design will first be used to compare the academic performance and engagement of middle school students exposed to game-based learning techniques with those in a control group receiving instruction without the aid of technology. Students will also be observed and interviewed in regard to the effect of communication and collaboration during gameplay on their learning.

Timeline: The study will take place across the second term of the school year with a pre-test taking place on the first day of the term and the post-test taking place on Wednesday in Week 10.

Budget: The key budgetary requirements will be the technologies required, including the subscription cost for the identified games and computers.

Expected Outcomes and Implications: It is expected that the findings will contribute to the current literature on game-based learning and inform educational practices, providing educators and policymakers with insights into how to better support student achievement in mathematics.

2. Psychology Research Proposals

See some real examples:

  • A situational analysis of shared leadership in a self-managing team
  • The effect of musical preference on running performance
  • Relationship between self-esteem and disordered eating amongst adolescent females

Consider this hypothetical psychology research proposal:

The Effects of Mindfulness-Based Interventions on Stress Reduction in College Students

Abstract: This research proposal examines the impact of mindfulness-based interventions on stress reduction among college students, using a pre-test/post-test experimental design with both quantitative and qualitative data collection methods .

Introduction: College students face heightened stress levels during exam weeks. This can affect both mental health and test performance. This study explores the potential benefits of mindfulness-based interventions such as meditation as a way to mediate stress levels in the weeks leading up to exam time.

Literature Review: Existing research on mindfulness-based meditation has shown the ability for mindfulness to increase metacognition, decrease anxiety levels, and decrease stress. Existing literature has looked at workplace, high school and general college-level applications. This study will contribute to the corpus of literature by exploring the effects of mindfulness directly in the context of exam weeks.

Research Design and Methods: Participants ( n= 234 ) will be randomly assigned to either an experimental group, receiving 5 days per week of 10-minute mindfulness-based interventions, or a control group, receiving no intervention. Data will be collected through self-report questionnaires, measuring stress levels, semi-structured interviews exploring participants’ experiences, and students’ test scores.

Timeline: The study will begin three weeks before the students’ exam week and conclude after each student’s final exam. Data collection will occur at the beginning (pre-test of self-reported stress levels) and end (post-test) of the three weeks.

Expected Outcomes and Implications: The study aims to provide evidence supporting the effectiveness of mindfulness-based interventions in reducing stress among college students in the lead up to exams, with potential implications for mental health support and stress management programs on college campuses.

3. Sociology Research Proposals

  • Understanding emerging social movements: A case study of ‘Jersey in Transition’
  • The interaction of health, education and employment in Western China
  • Can we preserve lower-income affordable neighbourhoods in the face of rising costs?

Consider this hypothetical sociology research proposal:

The Impact of Social Media Usage on Interpersonal Relationships among Young Adults

Abstract: This research proposal investigates the effects of social media usage on interpersonal relationships among young adults, using a longitudinal mixed-methods approach with ongoing semi-structured interviews to collect qualitative data.

Introduction: Social media platforms have become a key medium for the development of interpersonal relationships, particularly for young adults. This study examines the potential positive and negative effects of social media usage on young adults’ relationships and development over time.

Literature Review: A preliminary review of relevant literature has demonstrated that social media usage is central to development of a personal identity and relationships with others with similar subcultural interests. However, it has also been accompanied by data on mental health deline and deteriorating off-screen relationships. The literature is to-date lacking important longitudinal data on these topics.

Research Design and Methods: Participants ( n = 454 ) will be young adults aged 18-24. Ongoing self-report surveys will assess participants’ social media usage, relationship satisfaction, and communication patterns. A subset of participants will be selected for longitudinal in-depth interviews starting at age 18 and continuing for 5 years.

Timeline: The study will be conducted over a period of five years, including recruitment, data collection, analysis, and report writing.

Expected Outcomes and Implications: This study aims to provide insights into the complex relationship between social media usage and interpersonal relationships among young adults, potentially informing social policies and mental health support related to social media use.

4. Nursing Research Proposals

  • Does Orthopaedic Pre-assessment clinic prepare the patient for admission to hospital?
  • Nurses’ perceptions and experiences of providing psychological care to burns patients
  • Registered psychiatric nurse’s practice with mentally ill parents and their children

Consider this hypothetical nursing research proposal:

The Influence of Nurse-Patient Communication on Patient Satisfaction and Health Outcomes following Emergency Cesarians

Abstract: This research will examines the impact of effective nurse-patient communication on patient satisfaction and health outcomes for women following c-sections, utilizing a mixed-methods approach with patient surveys and semi-structured interviews.

Introduction: It has long been known that effective communication between nurses and patients is crucial for quality care. However, additional complications arise following emergency c-sections due to the interaction between new mother’s changing roles and recovery from surgery.

Literature Review: A review of the literature demonstrates the importance of nurse-patient communication, its impact on patient satisfaction, and potential links to health outcomes. However, communication between nurses and new mothers is less examined, and the specific experiences of those who have given birth via emergency c-section are to date unexamined.

Research Design and Methods: Participants will be patients in a hospital setting who have recently had an emergency c-section. A self-report survey will assess their satisfaction with nurse-patient communication and perceived health outcomes. A subset of participants will be selected for in-depth interviews to explore their experiences and perceptions of the communication with their nurses.

Timeline: The study will be conducted over a period of six months, including rolling recruitment, data collection, analysis, and report writing within the hospital.

Expected Outcomes and Implications: This study aims to provide evidence for the significance of nurse-patient communication in supporting new mothers who have had an emergency c-section. Recommendations will be presented for supporting nurses and midwives in improving outcomes for new mothers who had complications during birth.

5. Social Work Research Proposals

  • Experiences of negotiating employment and caring responsibilities of fathers post-divorce
  • Exploring kinship care in the north region of British Columbia

Consider this hypothetical social work research proposal:

The Role of a Family-Centered Intervention in Preventing Homelessness Among At-Risk Youthin a working-class town in Northern England

Abstract: This research proposal investigates the effectiveness of a family-centered intervention provided by a local council area in preventing homelessness among at-risk youth. This case study will use a mixed-methods approach with program evaluation data and semi-structured interviews to collect quantitative and qualitative data .

Introduction: Homelessness among youth remains a significant social issue. This study aims to assess the effectiveness of family-centered interventions in addressing this problem and identify factors that contribute to successful prevention strategies.

Literature Review: A review of the literature has demonstrated several key factors contributing to youth homelessness including lack of parental support, lack of social support, and low levels of family involvement. It also demonstrates the important role of family-centered interventions in addressing this issue. Drawing on current evidence, this study explores the effectiveness of one such intervention in preventing homelessness among at-risk youth in a working-class town in Northern England.

Research Design and Methods: The study will evaluate a new family-centered intervention program targeting at-risk youth and their families. Quantitative data on program outcomes, including housing stability and family functioning, will be collected through program records and evaluation reports. Semi-structured interviews with program staff, participants, and relevant stakeholders will provide qualitative insights into the factors contributing to program success or failure.

Timeline: The study will be conducted over a period of six months, including recruitment, data collection, analysis, and report writing.

Budget: Expenses include access to program evaluation data, interview materials, data analysis software, and any related travel costs for in-person interviews.

Expected Outcomes and Implications: This study aims to provide evidence for the effectiveness of family-centered interventions in preventing youth homelessness, potentially informing the expansion of or necessary changes to social work practices in Northern England.

Research Proposal Template

Get your Detailed Template for Writing your Research Proposal Here (With AI Prompts!)

This is a template for a 2500-word research proposal. You may find it difficult to squeeze everything into this wordcount, but it’s a common wordcount for Honors and MA-level dissertations.

Your research proposal is where you really get going with your study. I’d strongly recommend working closely with your teacher in developing a research proposal that’s consistent with the requirements and culture of your institution, as in my experience it varies considerably. The above template is from my own courses that walk students through research proposals in a British School of Education.

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  • Research Process

Writing a Scientific Research Project Proposal

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Table of Contents

The importance of a well-written research proposal cannot be underestimated. Your research really is only as good as your proposal. A poorly written, or poorly conceived research proposal will doom even an otherwise worthy project. On the other hand, a well-written, high-quality proposal will increase your chances for success.

In this article, we’ll outline the basics of writing an effective scientific research proposal, including the differences between research proposals, grants and cover letters. We’ll also touch on common mistakes made when submitting research proposals, as well as a simple example or template that you can follow.

What is a scientific research proposal?

The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal mirror those of the research process itself, which we’ll outline below. Essentially, the research proposal should include enough information for the reader to determine if your proposed study is worth pursuing.

It is not an uncommon misunderstanding to think that a research proposal and a cover letter are the same things. However, they are different. The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.

There is also sometimes confusion around a research proposal vs grant application. Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it’s the purpose of the document that defines one or the other.

Scientific Research Proposal Format

Although there is no one way to write a scientific research proposal, there are specific guidelines. A lot depends on which journal you’re submitting your research proposal to, so you may need to follow their scientific research proposal template.

In general, however, there are fairly universal sections to every scientific research proposal. These include:

  • Title: Make sure the title of your proposal is descriptive and concise. Make it catch and informative at the same time, avoiding dry phrases like, “An investigation…” Your title should pique the interest of the reader.
  • Abstract: This is a brief (300-500 words) summary that includes the research question, your rationale for the study, and any applicable hypothesis. You should also include a brief description of your methodology, including procedures, samples, instruments, etc.
  • Introduction: The opening paragraph of your research proposal is, perhaps, the most important. Here you want to introduce the research problem in a creative way, and demonstrate your understanding of the need for the research. You want the reader to think that your proposed research is current, important and relevant.
  • Background: Include a brief history of the topic and link it to a contemporary context to show its relevance for today. Identify key researchers and institutions also looking at the problem
  • Literature Review: This is the section that may take the longest amount of time to assemble. Here you want to synthesize prior research, and place your proposed research into the larger picture of what’s been studied in the past. You want to show your reader that your work is original, and adds to the current knowledge.
  • Research Design and Methodology: This section should be very clearly and logically written and organized. You are letting your reader know that you know what you are going to do, and how. The reader should feel confident that you have the skills and knowledge needed to get the project done.
  • Preliminary Implications: Here you’ll be outlining how you anticipate your research will extend current knowledge in your field. You might also want to discuss how your findings will impact future research needs.
  • Conclusion: This section reinforces the significance and importance of your proposed research, and summarizes the entire proposal.
  • References/Citations: Of course, you need to include a full and accurate list of any and all sources you used to write your research proposal.

Common Mistakes in Writing a Scientific Research Project Proposal

Remember, the best research proposal can be rejected if it’s not well written or is ill-conceived. The most common mistakes made include:

  • Not providing the proper context for your research question or the problem
  • Failing to reference landmark/key studies
  • Losing focus of the research question or problem
  • Not accurately presenting contributions by other researchers and institutions
  • Incompletely developing a persuasive argument for the research that is being proposed
  • Misplaced attention on minor points and/or not enough detail on major issues
  • Sloppy, low-quality writing without effective logic and flow
  • Incorrect or lapses in references and citations, and/or references not in proper format
  • The proposal is too long – or too short

Scientific Research Proposal Example

There are countless examples that you can find for successful research proposals. In addition, you can also find examples of unsuccessful research proposals. Search for successful research proposals in your field, and even for your target journal, to get a good idea on what specifically your audience may be looking for.

While there’s no one example that will show you everything you need to know, looking at a few will give you a good idea of what you need to include in your own research proposal. Talk, also, to colleagues in your field, especially if you are a student or a new researcher. We can often learn from the mistakes of others. The more prepared and knowledgeable you are prior to writing your research proposal, the more likely you are to succeed.

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One of the top reasons scientific research proposals are rejected is due to poor logic and flow. Check out our Language Editing Services to ensure a great proposal , that’s clear and concise, and properly referenced. Check our video for more information, and get started today.

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  • How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.

Structure of a research proposal

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

  • Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

  • Example research proposal #1: ‘A Conceptual Framework for Scheduling Constraint Management’
  • Example research proposal #2: ‘ Medical Students as Mediators of Change in Tobacco Use’

Like your dissertation or thesis, the proposal will usually have a title page that includes:

  • The proposed title of your project
  • Your supervisor’s name
  • Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

  • Introduce your topic
  • Give necessary background and context
  • Outline your  problem statement  and research questions

To guide your introduction , include information about:

  • Who could have an interest in the topic (e.g., scientists, policymakers)
  • How much is already known about the topic
  • What is missing from this current knowledge
  • What new insights your research will contribute
  • Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

  • Comparing and contrasting the main theories, methods, and debates
  • Examining the strengths and weaknesses of different approaches
  • Explaining how will you build on, challenge, or synthesise prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.

For example, your results might have implications for:

  • Improving best practices
  • Informing policymaking decisions
  • Strengthening a theory or model
  • Challenging popular or scientific beliefs
  • Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

  • Cost : exactly how much money do you need?
  • Justification : why is this cost necessary to complete the research?
  • Source : how did you calculate the amount?

To determine your budget, think about:

  • Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
  • Materials : do you need access to any tools or technologies?
  • Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. & George, T. (2023, June 13). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved 22 April 2024, from https://www.scribbr.co.uk/the-research-process/research-proposal-explained/

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  • Indian J Anaesth
  • v.60(9); 2016 Sep

How to write a research proposal?

Department of Anaesthesiology, Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India

Devika Rani Duggappa

Writing the proposal of a research work in the present era is a challenging task due to the constantly evolving trends in the qualitative research design and the need to incorporate medical advances into the methodology. The proposal is a detailed plan or ‘blueprint’ for the intended study, and once it is completed, the research project should flow smoothly. Even today, many of the proposals at post-graduate evaluation committees and application proposals for funding are substandard. A search was conducted with keywords such as research proposal, writing proposal and qualitative using search engines, namely, PubMed and Google Scholar, and an attempt has been made to provide broad guidelines for writing a scientifically appropriate research proposal.

INTRODUCTION

A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[ 1 ] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under ‘Research methodology II’ section [ Table 1 ] in this issue of IJA) and to request for grants. However, there are very few universally accepted guidelines for preparation of a good quality research proposal. A search was performed with keywords such as research proposal, funding, qualitative and writing proposals using search engines, namely, PubMed, Google Scholar and Scopus.

Five ‘C’s while writing a literature review

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Object name is IJA-60-631-g001.jpg

BASIC REQUIREMENTS OF A RESEARCH PROPOSAL

A proposal needs to show how your work fits into what is already known about the topic and what new paradigm will it add to the literature, while specifying the question that the research will answer, establishing its significance, and the implications of the answer.[ 2 ] The proposal must be capable of convincing the evaluation committee about the credibility, achievability, practicality and reproducibility (repeatability) of the research design.[ 3 ] Four categories of audience with different expectations may be present in the evaluation committees, namely academic colleagues, policy-makers, practitioners and lay audiences who evaluate the research proposal. Tips for preparation of a good research proposal include; ‘be practical, be persuasive, make broader links, aim for crystal clarity and plan before you write’. A researcher must be balanced, with a realistic understanding of what can be achieved. Being persuasive implies that researcher must be able to convince other researchers, research funding agencies, educational institutions and supervisors that the research is worth getting approval. The aim of the researcher should be clearly stated in simple language that describes the research in a way that non-specialists can comprehend, without use of jargons. The proposal must not only demonstrate that it is based on an intelligent understanding of the existing literature but also show that the writer has thought about the time needed to conduct each stage of the research.[ 4 , 5 ]

CONTENTS OF A RESEARCH PROPOSAL

The contents or formats of a research proposal vary depending on the requirements of evaluation committee and are generally provided by the evaluation committee or the institution.

In general, a cover page should contain the (i) title of the proposal, (ii) name and affiliation of the researcher (principal investigator) and co-investigators, (iii) institutional affiliation (degree of the investigator and the name of institution where the study will be performed), details of contact such as phone numbers, E-mail id's and lines for signatures of investigators.

The main contents of the proposal may be presented under the following headings: (i) introduction, (ii) review of literature, (iii) aims and objectives, (iv) research design and methods, (v) ethical considerations, (vi) budget, (vii) appendices and (viii) citations.[ 4 ]

Introduction

It is also sometimes termed as ‘need for study’ or ‘abstract’. Introduction is an initial pitch of an idea; it sets the scene and puts the research in context.[ 6 ] The introduction should be designed to create interest in the reader about the topic and proposal. It should convey to the reader, what you want to do, what necessitates the study and your passion for the topic.[ 7 ] Some questions that can be used to assess the significance of the study are: (i) Who has an interest in the domain of inquiry? (ii) What do we already know about the topic? (iii) What has not been answered adequately in previous research and practice? (iv) How will this research add to knowledge, practice and policy in this area? Some of the evaluation committees, expect the last two questions, elaborated under a separate heading of ‘background and significance’.[ 8 ] Introduction should also contain the hypothesis behind the research design. If hypothesis cannot be constructed, the line of inquiry to be used in the research must be indicated.

Review of literature

It refers to all sources of scientific evidence pertaining to the topic in interest. In the present era of digitalisation and easy accessibility, there is an enormous amount of relevant data available, making it a challenge for the researcher to include all of it in his/her review.[ 9 ] It is crucial to structure this section intelligently so that the reader can grasp the argument related to your study in relation to that of other researchers, while still demonstrating to your readers that your work is original and innovative. It is preferable to summarise each article in a paragraph, highlighting the details pertinent to the topic of interest. The progression of review can move from the more general to the more focused studies, or a historical progression can be used to develop the story, without making it exhaustive.[ 1 ] Literature should include supporting data, disagreements and controversies. Five ‘C's may be kept in mind while writing a literature review[ 10 ] [ Table 1 ].

Aims and objectives

The research purpose (or goal or aim) gives a broad indication of what the researcher wishes to achieve in the research. The hypothesis to be tested can be the aim of the study. The objectives related to parameters or tools used to achieve the aim are generally categorised as primary and secondary objectives.

Research design and method

The objective here is to convince the reader that the overall research design and methods of analysis will correctly address the research problem and to impress upon the reader that the methodology/sources chosen are appropriate for the specific topic. It should be unmistakably tied to the specific aims of your study.

In this section, the methods and sources used to conduct the research must be discussed, including specific references to sites, databases, key texts or authors that will be indispensable to the project. There should be specific mention about the methodological approaches to be undertaken to gather information, about the techniques to be used to analyse it and about the tests of external validity to which researcher is committed.[ 10 , 11 ]

The components of this section include the following:[ 4 ]

Population and sample

Population refers to all the elements (individuals, objects or substances) that meet certain criteria for inclusion in a given universe,[ 12 ] and sample refers to subset of population which meets the inclusion criteria for enrolment into the study. The inclusion and exclusion criteria should be clearly defined. The details pertaining to sample size are discussed in the article “Sample size calculation: Basic priniciples” published in this issue of IJA.

Data collection

The researcher is expected to give a detailed account of the methodology adopted for collection of data, which include the time frame required for the research. The methodology should be tested for its validity and ensure that, in pursuit of achieving the results, the participant's life is not jeopardised. The author should anticipate and acknowledge any potential barrier and pitfall in carrying out the research design and explain plans to address them, thereby avoiding lacunae due to incomplete data collection. If the researcher is planning to acquire data through interviews or questionnaires, copy of the questions used for the same should be attached as an annexure with the proposal.

Rigor (soundness of the research)

This addresses the strength of the research with respect to its neutrality, consistency and applicability. Rigor must be reflected throughout the proposal.

It refers to the robustness of a research method against bias. The author should convey the measures taken to avoid bias, viz. blinding and randomisation, in an elaborate way, thus ensuring that the result obtained from the adopted method is purely as chance and not influenced by other confounding variables.

Consistency

Consistency considers whether the findings will be consistent if the inquiry was replicated with the same participants and in a similar context. This can be achieved by adopting standard and universally accepted methods and scales.

Applicability

Applicability refers to the degree to which the findings can be applied to different contexts and groups.[ 13 ]

Data analysis

This section deals with the reduction and reconstruction of data and its analysis including sample size calculation. The researcher is expected to explain the steps adopted for coding and sorting the data obtained. Various tests to be used to analyse the data for its robustness, significance should be clearly stated. Author should also mention the names of statistician and suitable software which will be used in due course of data analysis and their contribution to data analysis and sample calculation.[ 9 ]

Ethical considerations

Medical research introduces special moral and ethical problems that are not usually encountered by other researchers during data collection, and hence, the researcher should take special care in ensuring that ethical standards are met. Ethical considerations refer to the protection of the participants' rights (right to self-determination, right to privacy, right to autonomy and confidentiality, right to fair treatment and right to protection from discomfort and harm), obtaining informed consent and the institutional review process (ethical approval). The researcher needs to provide adequate information on each of these aspects.

Informed consent needs to be obtained from the participants (details discussed in further chapters), as well as the research site and the relevant authorities.

When the researcher prepares a research budget, he/she should predict and cost all aspects of the research and then add an additional allowance for unpredictable disasters, delays and rising costs. All items in the budget should be justified.

Appendices are documents that support the proposal and application. The appendices will be specific for each proposal but documents that are usually required include informed consent form, supporting documents, questionnaires, measurement tools and patient information of the study in layman's language.

As with any scholarly research paper, you must cite the sources you used in composing your proposal. Although the words ‘references and bibliography’ are different, they are used interchangeably. It refers to all references cited in the research proposal.

Successful, qualitative research proposals should communicate the researcher's knowledge of the field and method and convey the emergent nature of the qualitative design. The proposal should follow a discernible logic from the introduction to presentation of the appendices.

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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

  • Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
  • Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

  • Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
  • Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

  • Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
  • Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
  • Background/Context: Offer relevant background information and context to help the readers understand the situation.
  • Objectives/Goals: Clearly state the objectives or goals of your proposal.
  • Methodology/Approach: Describe the approach or methodology you will use to address the problem.
  • Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
  • Budget/Resources: Specify the financial and other resources required to implement your proposal.
  • Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
  • Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

  • Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
  • Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
  • Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
  • State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
  • Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
  • Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
  • Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
  • Recap the main points: Summarize the key points you’ve discussed in the proposal.
  • Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
  • Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

  • Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
  • Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
  • Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

  • Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
  • Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

  • Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
  • Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
  • Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
  • Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
  • Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

  • Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

  • Make any final revisions based on the feedback received.
  • Ensure that all required sections, attachments, and documentation are included.
  • Double-check for any formatting, grammar, or spelling errors.
  • Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

  • Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

  •  Provide a concise overview of your proposal, highlighting the key points and objectives.
  • Summarize the problem, proposed solution, and anticipated benefits.
  • Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

  • State the problem or issue you are addressing and its significance.
  • Provide background information to help the reader understand the context and importance of the problem.
  • Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

  • Describe the problem in detail, highlighting its impact and consequences.
  • Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

  • Explain your proposed solution or project in a clear and detailed manner.
  • Describe how your solution addresses the problem and why it is the most effective approach.
  • Include information on the methods, strategies, or activities you will undertake to implement your solution.
  • Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

  • Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
  • Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
  • Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

  • Explain how you will measure the success or effectiveness of your proposal.
  • Identify specific metrics, indicators, or evaluation methods that will be used.
  • Describe how you will track progress, gather feedback, and make adjustments as needed.
  • Present a detailed budget that outlines the financial resources required for your proposal.
  • Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
  • Provide a justification for each item in the budget.

9. Conclusion:

  •  Summarize the main points of your proposal.
  •  Reiterate the benefits and positive outcomes of implementing your proposal.
  • Emphasize the value and impact it will have on the organization or community.

10. Appendices:

  • Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
  •  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

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Examples of research proposals

How to write your research proposal, with examples of good proposals.

Research proposals

Your research proposal is a key part of your application. It tells us about the question you want to answer through your research. It is a chance for you to show your knowledge of the subject area and tell us about the methods you want to use.

We use your research proposal to match you with a supervisor or team of supervisors.

In your proposal, please tell us if you have an interest in the work of a specific academic at York St John. You can get in touch with this academic to discuss your proposal. You can also speak to one of our Research Leads. There is a list of our Research Leads on the Apply page.

When you write your proposal you need to:

  • Highlight how it is original or significant
  • Explain how it will develop or challenge current knowledge of your subject
  • Identify the importance of your research
  • Show why you are the right person to do this research
  • Research Proposal Example 1 (DOC, 49kB)
  • Research Proposal Example 2 (DOC, 0.9MB)
  • Research Proposal Example 3 (DOC, 55.5kB)
  • Research Proposal Example 4 (DOC, 49.5kB)

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What is a research proposal

What is a research proposal?

A research proposal is a document that outlines the approach a researcher will take in order to find a solution to a specific problem .  In other words, a research proposal is a summary of what you want to research, why you want to research the problem, as well as how you think the problem will be solved. The research proposal usually justifies the need for the study while presenting already existing literature and information on your topic.  Students and researchers need the research proposal to apply for either sponsorship or approval to embark on the proposed study. 

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The function of a research proposal

The main function of a proposal is to convice the reader that your proposed study is essential and relevant to your field of study.  It is meant to show the focus of your research as well as the methods to be used to achieve the study's objectives .It is important, therefore, that you read widely on your topic to get familiar with the previous research that has been done to be able to refine your project and indicate its relevance and value to existing research.

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10 Most Impactful Ways of Writing a Research Proposal: Examples and Sample Templates (Free PDF Attached)

10 Most Impactful Ways of Writing a Research Proposal: Examples and Sample Templates (Free PDF Attached)

Naveen Kumar

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A research proposal is a preliminary document submitted to the approval authority to state the major objectives of a research project or study. It includes the reason for the research, guidelines, methodology, and benefits. 

A research proposal also includes the methodologies and strategies to carry out the research. When writing a thesis, dissertation, or research paper, research proposals are required.

Components of a World-class Research Proposal

1. introduction.

This is an initial pitch for your research study meant for sponsors, approval authorities, and related professionals. The aim is to help them understand your love and passion for the subject. It should answer the following questions in brief: 

● What is the central idea or problem to which this research will find a solution?

● What methods will be used?

● How should the research problem be analyzed?

● What benefits will it offer to society, sponsors and participants?

Learn how to draft an attention-grabbing introduction for your research proposals with the help of PowerPoint presentation templates using this guide .

2. Background and Significance

In this section, describe the roots of your research study. Write this section assuming your audience needs an explanation for everything. This section will work as a dictionary for technical jargon used in research.

3. Literature Review

Mention existing studies and literature pieces associated with your research. The purpose of a literature review section is to show former publications as evidence of the originality to support your research. Write your own understanding of these previous findings.  Do not copy the literature or its wording . 

Add comments where you feel those studies are lacking and how your study will fill that void.

A literature review is rich in information and, hence, needs to be written in simple and understandable language. Structure the literature review in a compact, readable manner. We suggest breaking up the literature review into categories for easy assimilation and dissemination. 

Pro tip:  Choose an alphabet like “C” and make five categories starting with the same alphabet. Example as follow:

  • Cite : Choose, write and give the main focus to facts, previous studies, and literature or its parts related to your research problem.
  • Compare  literature on aspects like thesis, methods, themes, and approaches used. Answer questions such as what do the authors agree on? Who else takes a similar analytical approach?
  • Contrast  the myriad of arguments, approaches, procedures, and controversies that authors have expressed. At which point do these pieces of literature contradict each other?
  • Critique the literature:  Two parts of questions are answered here: which and why. Write your thoughts on which literature you found convincing and why. Why is a strategy, idea, thesis, or findings more appropriate, reliable, or valid than others?
  • Connect: Draw a connection between your research and the literature. To demonstrate your understanding, end your literature review with a conclusion. Present to the audience how your work is related to, is different from, or is a synthesis of previous research efforts.

4. Research Design and Methods

In this section, you will discuss data collection methods, techniques used to analyze that data, and validation of outcomes. This passage is important to convince the reader that the method you used was the most suited for your research purpose and that the results obtained are valid. As the reader is not actually reading your research, he/she might not be aware of the method and results; therefore, it is crucial to draft this section in a logical and thoughtful manner.

The best practice to follow while writing this section is to explain the methodologies in light of available literature. While describing a research operation, including the time you will spend completing the task. Finally, do share the obstacles you will encounter during your research and ways to go negotiate these obstacles.

5. Preliminary Suppositions and Implications

In this section of the research proposal, you will share expected results and their impact on policies, existing research, future studies, and daily life. Use this part to talk about potential benefits and the research process. Answer questions like how this study will impact ongoing research. 

6. Conclusion

Reiterate the importance and significance of your research in the conclusion. After reading this section, one must have the answers to questions like what prompted the research, solutions someone gets from this study, research design, and potential implications.

7. Citations

Cite the resources used to draft the research proposal. You can do it in the form of ‘references’ or ‘bibliography.’ This section shows that these are the sources for your research, and the work is accomplished (not duplicated) using these sources. A standard format of writing the citations is,  e.g., source - author - history.

Pre-designed Research Proposal Sample Templates

Research proposals are crucial for planning and presenting your investigation in a coherent manner. It allows you to get funds showcasing your knowledge of the problem domain. Here’s a list of 10 pre-designed research proposal templates , each allowing you to present your bid in a unique way.

1.  Research Proposal Steps PowerPoint Sample Template

Research Proposal Steps PowerPoint Sample Template

This comprehensive step-to-step guide will help you understand the process of designing a proposal. With the help of our sample research proposal presentation deck , you can lay emphasis on elements of the research proposal that suit your specific needs.

Download this template

2. Academic Student Research Proposal PowerPoint Presentation

Academic Student Research Proposal PowerPoint Presentation

Academic research is a detailed study of a problem and finding facts and solutions through systematic and scientific procedures. While you are new to the world of research and presentation, this Academic Student Research Proposal Sample Template is the best way to start. 

3. Research Paper Proposal PowerPoint Presentation

Research Paper Proposal PowerPoint Presentation

Once you find facts, literature, and other knowledge related to your research, how you present it to the audience is the convincing factor. This research paper proposal presentation example will help you impress the audience with your findings presented in an organized manner. Some of the pointers you get are issues addressed, proposed solutions, constraints, current practices, and advancements with this presentation template.

4.  Research Proposal For Thesis PowerPoint Presentation

Research Proposal For Thesis PowerPoint Presentation

Our designers devised this research proposal sample for a thesis with great effort to add value to a research project. It covers a list of resources, data collection types, data analysis methods, and approaches to data collection. Using this template, walk your potential sponsor through the thesis timeline, from reading and research to other tasks and milestones.

5.  Research Proposal Template PowerPoint Presentation

Research Proposal Sample Template PowerPoint Presentation

Research has become a common thread in professional industries and pursuits as a way of testing the waters. In-depth research will be the first step when you want to penetrate a new market or improve an existing business. This template will help you draft a research proposal as a way to know the game you are going to play.

6.  Business Research Plan Proposal PowerPoint Presentation

Business Research Plan Proposal PowerPoint Presentation

Organizations are investing massive amounts of money and resources in market research. This is a huge opportunity if you are running a research services firm. Cash in on this opportunity with this research proposal template to help our clients spot an opportunity before anyone else. Download now!

7.  Qualitative And Quantitative Market Research Proposal Presentation

Qualitative And Quantitative Market Research Proposal Presentation

Research involves both quantitative and qualitative results. Employ this research proposal template to convince investors that you are the master of both techniques. Share the timeline, research objectives, deliverables (in terms of numbers), methods, investment, and key achievements with this sample research proposal template.

Use trusted quantitative & qualitative analysis methods to analyze research proposal data and present it in comprehensive manner with these sample presentation templates .

8.  Market Research Proposal For New Product PowerPoint Presentation

Market Research Proposal For New Product PowerPoint Presentation

Businesses must know what customers expect from their products. For this, organizations start their product development with thorough market research. Design a winning bid and land new clients using our content-ready market research proposal. Help your organization or clients develop high-quality products in sync with demand with this market research proposal PPT layout.

9.  Business Advancement Research Proposal PowerPoint Presentation

Business Advancement Research Proposal PowerPoint Presentation

Identify solutions to questions like profitable investment areas, target audience, and customer demands with the help of this template. Promise your clients an efficient market penetration strategy to generate revenue and increase the customer base with the use of this research proposal presentation template.

10.  One-pager Survey Research Proposal Presentation Template

One-pager Survey Research Proposal Presentation Template

One of the seven methodologies to conduct successful research is the Survey. It helps gather massive data. Draft a survey research proposal using this ready-to-use presentation template and help the organization understand the market. Impress your client with your research and presentation skills with this pre-designed one-page proposal template .

The Final Goal

From marketers to engineers, everyone uses research proposals with two objectives in mind. The first is to get the audience’s attention towards a problem, and the second is to secure funding. After studying multiple successful research proposals, our exclusive templates are designed to help you meet the research objectives. 

Use our research proposal presentation templates designs  to draft your research proposal and win clients in the first meeting!

FAQs on Writing  A Research Proposal

1. what is the format of a research proposal.

A research proposal is a formal way to standardize, present ideas, and think about a significant matter or issue. The best format for drafting a research proposal is simple; it is similar to writing a detailed research thesis. It should start with an introduction of your research, including background, literature review, reason, benefits of research, potential implications, conclusion, and references. 

2. What are the seven parts of a research proposal?

Drafting a proposal in an intelligent and comprehensive manner is important for better connecting with all stakeholders. You can do this by dividing the research proposal into seven small and interconnected parts:

1. Title page and cover letter:  Start your research proposal with a neat and professional cover letter. It is an integral part of a business research proposal, request for proposal (RFP), and funding proposals.

2. Table of contents:  It is an all-inclusive guide for the reader so that he/she can easily reach the section of his/her interest.

3. Introduction/summary/ abstract:  Here, you share a brief about your research problem and the solution you offer. Convince the reader that you have deep and comprehensive knowledge about the subject.

4. Background and significance:  This is an extended part of the introduction. It helps the audience gain familiarity with the subject by putting the relevant or existing proofs forward. Here, you also share the importance and benefits of your study.

5. Literature review:  It is the most complex and technical part of the proposal. Make it as simple as possible to keep the reader on track. It shares previous relevant breakthroughs in your problem domain.

6. Plan or approach:  In this part, you will share and compare the methodologies, techniques, approaches, and reasons why they are the most suited for your research question.

7. References:  This part is important as, here, you demonstrate your source material for gaining specialized knowledge or expertise. It validates the authenticity of your research work. References in research are essential to prove that your research is unique and original. This section is important as it also shows that your work is a synthesized or advanced version of previous research. It is not duplicated or plagiarized.

3. What are four things you should include in your research proposal?

The most basic research proposal must include at least these four things:

1. Research Overview

2. Research context

3. Research Methods

4. Significance and implications

4. How long is a research proposal?

There is no standard upper or lower limit to the research proposal length or word count. It should answer these questions in detail — what is your research question, your proposed solution, how do you plan to do it, and what benefits will it give to investors and society? You should aim to complete the proposal in less than 2,500 words. 

5. What is the most important part of the research proposal?

An executive summary or introduction is the most important of a research proposal. It introduces your work and also lists its aim. One must draft it creatively to ensure the stakeholders are curious and impressed and want to know more.

Download the free Research Plan Proposal PDF .

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Request for proposals for services as WBA research partner from 2024-2026

The World Benchmarking Alliance (WBA) is a global non-profit organisation with physical offices in Amsterdam and London. We aim to drive the private sector’s engagement in the UN Sustainable Development Goals (SDGs) through benchmarking, envisioning a future where companies, investors, governments, civil society and individuals can quickly and easily compare businesses’ sustainability performance.

To do this, we have identified seven global systems which need to rapidly transform to put our society, planet and economy on a more sustainable and resilient path. For each of these systems, we have developed methodologies which allow us to assess corporate performance (as disclosed in publicly available documents such as sustainability reports) in the area. Using these methodologies we regularly assess a sample of 2000 “keystone” companies, for which we would like the support of a Research Partner (RP).

The scope of the project is influenced by two key elements – the company list and the methodologies against which each company should be assessed.

  • The Company List WBA maintains a list of 2000 “keystone” companies, each of which is assessed against one or more methodologies depending on the nature of their impact upon the seven system transformations that need to take place to achieve the SDGs.
  • The Methodologies Each of the benchmark methodologies comprises a set of indicator elements, and a set of contextual datapoints.

Extrapolating this relationship of companies to methodologies results in a total anticipated universe of approximately 1.2 million records to be collected. For more detail on how many elements and datapoints are contained in the methodologies, please see the Annex of the Request for Proposals (RFP) .

The project will be run over three phases:

  • Phase One: Setup and Training July 1, 2024  – October 5, 2024 The first phase of the project entails preparatory work to ensure the smooth operation of the data collection phase. The focus should be on project planning and software development, in close collaboration with the WBA team.
  • Phase Two: Data Collection October 7, 2024 – October 6, 2025 The data collection phase makes up the majority of the project time and deliverables. It is during this phase that RP analysts will be collecting and assessing information which is then passed to WBA analysts and reviewed in close collaboration with them.
  • Phase Three: Review & Iteration January 1, 2026 – June 30, 2026 WBA aim to publish the results of the research conducted under Phase Two in January 2026, followed by a 10-month period during which WBA analysts will work to engage companies, socialise the research findings and conduct further analysis of the data. During this period, research demand on the RP will be greatly reduced.

For a detailed list of activities and deliverables connected to each phase, please view the RFP .

Expectations of the proposal

WBA expects that proposals will, first and foremost, outline your approach to meeting the deliverables listed in this RFP during the three project phases (see “Activities and Deliverables” section).

Crucially this description of your approach should be accompanied by projections of the personnel and financial resources required to produce the deliverables in the proposed timeframe. Please ensure you propose a total budget, along with breakdowns for the different activities outlined across the three phases. The provision of a projected cost per record (see Annex E) for Phase 2 would be appreciated.

Any requests for clarifications may be sent to [email protected] . Responses to this RFP should be sent to this same address no later than 31 May 2024.

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