brand review presentation

Brand performance review presentation: The all-in-one guide

Learn how to assess your brand's performance, identify areas for improvement, and create a plan to boost your brand.

Raja Bothra

Building presentations

Are you ready to dive into the world of brand performance reviews?

In this comprehensive guide, we'll explore the ins and outs of creating a stellar Brand Performance Review presentation. Whether you're an experienced marketer or just starting your journey, we've got you covered!

What is brand performance?

Before we delve into the intricacies of presentations, it's essential to gain a clear understanding of what brand performance entails. In essence, brand performance is the process of gauging the outcomes derived from your branding efforts. It serves as a litmus test for the effectiveness of your branding strategies, offering insights into your brand's vitality and resonance in the market.

Measuring brand performance

Brand performance isn't confined to mere numerical figures; it's about grasping how your brand is perceived by your target audience. To streamline this complex evaluation, you can employ a valuable tool - the brand performance review presentation template . These templates function as compasses, guiding you through the analysis process.

Imagine your brand's performance as a story, with each element playing a crucial role. Slides serve as the visual chapters that narrate your brand's journey, emphasizing its vital statistics and milestones. The canvas for this storytelling can be beautifully painted using a PowerPoint presentation, which helps your data shine.

Key metrics in brand performance

Brand performance is a multifaceted concept, encompassing various key performance indicators (KPIs). These metrics serve as the benchmarks for assessing the strengths and weaknesses of your brand. Some of the most common KPIs include:

• Brand awareness : This metric measures the percentage of people familiar with your brand. It's tracked through surveys, social media listening, and website analytics.
• Brand consideration : This KPI quantifies the percentage of people who would consider your product or service when making purchasing decisions. It's assessed through surveys, website analytics, and customer feedback.
• Brand loyalty : Brand loyalty gauges the percentage of customers who consistently choose your product or service over time. You can measure it through customer surveys, repeat purchase rates, and customer lifetime value.
• Brand sentiment : This metric evaluates how people feel about your brand. Social media listening, online reviews, and customer feedback are channels to measure brand sentiment.
• Market share : Market share represents the portion of the total market occupied by your brand. Sales data and industry reports are used to measure market share.

These are the foundational metrics, but depending on your brand's unique goals and identity, there may be other specialized KPIs to consider. For instance, luxury brands might track metrics related to brand exclusivity and prestige. To measure brand performance effectively, start by defining clear and measurable goals that align with your branding objectives. Once your goals are established, choose the metrics that will help you monitor your progress toward these goals.

Collect data from a variety of sources to gain a comprehensive view of your brand's performance. Employ surveys, social media listening, website analytics, and customer feedback to gather relevant data. Regularly analyze this data to identify trends and evaluate your performance against your predefined goals. The insights you glean from this analysis can serve as the foundation for enhancing your brand performance.

How to structure an effective brand performance review presentation

Now, let's get down to the practical details. Structuring your presentation is key to delivering your message effectively. Here's a simple yet powerful structure:

1. Introduction : Start with a bang! Hook your audience with a gripping introduction that highlights the significance of your brand's performance.

2. Brand performance metrics : Dive into the numbers. Use performance metrics to showcase your brand's growth and achievements.

3. Brand positioning : Discuss how your brand is positioned in the market. Are you a market leader, a disruptor, or an innovator?

4. Key performance indicators (KPIs) : Highlight the essential KPIs that define your brand's success.

5. Performance review template : Introduce your audience to the performance review template you're using. Explain how it aids in the analysis.

6. Team members' contributions : Give credit where it's due. Acknowledge the hard work of your team members and their impact on the brand's performance.

7. Performance management : Share insights into your performance management strategies and how they've contributed to your brand's growth.

8. Brand growth strategies : Discuss your brand growth strategies and how they align with your brand's performance.

Do's and don'ts on a brand performance review presentation

Creating a compelling presentation is an art, and it's important to avoid common pitfalls. Here are some do's and don'ts to keep in mind:

Do's :

• Do use a customizable PowerPoint template to make your presentation visually appealing.
• Do focus on the most critical performance metrics that matter to your audience.
• Do engage your audience with storytelling elements.
• Do keep your presentation clear and concise.

Don'ts :

• Don't overwhelm your audience with too much data.
• Don't ignore the power of visual elements like graphs and dashboards.
• Don't rush through your presentation; take your time to explain key points.
• Don't forget to practice your presentation before the big day.

Summarizing key takeaways

As we wrap up this journey through the intricacies of brand performance and presentation, it's essential to distill the critical insights into actionable takeaways.

• Brand performance essence : Brand performance is not merely about numbers but the essence of your brand's vitality and resonance in the market. It encapsulates your brand's effectiveness, customer perception, and overall success, shaping your business's identity.
• The role of metrics : Key performance indicators (KPIs) such as brand awareness, consideration, loyalty, sentiment, and market share are the compasses guiding your brand's journey. These metrics provide valuable insights into your brand's health and potential areas for improvement.
• Storytelling matters : Crafting a compelling brand performance review presentation is not just about data; it's about storytelling. Combine data with narrative to engage your audience and leave a lasting impression.
• Structure matters : Structuring your presentation is pivotal. Begin with a captivating introduction, delve into the brand performance metrics, discuss brand positioning, and highlight key performance indicators. Acknowledge the contributions of your team members and delve into performance management strategies and growth strategies.

Now that you've gained a deeper understanding of brand performance and presentation essentials, it's time to put your knowledge into action.

1. What is the significance of using a presentation template in a brand performance review?

Presentation templates are instrumental in maintaining a consistent format for your brand performance reviews. Whether you prefer working in PPT, Google Slides, Prezent or other platforms, having a presentation template at your disposal ensures that your brand management team can easily adhere to the established business review structure . These templates often come with pre-designed performance dashboard elements, making it easier to display key metrics.

2. How can I make my brand performance review presentation stand out from the crowd?

To set your presentation apart, focus on the presentation layouts. Utilize creative ppt slides and a visually appealing ppt template to capture your audience's attention. Incorporating engaging ppt graphics and well-thought-out template designs can elevate your presentation from standard to exceptional. Remember, the goal is to impress your audience while effectively conveying your brand performance management insights.

3. Can I adapt a brand performance review presentation template for use in different brands?

Absolutely! Many brand performance review templates are designed to be completely adaptable. You can customize them to fit the unique characteristics and needs of different brands. This flexibility allows for a seamless transition from one brand's performance tracking to another, ensuring that your business performance reviews remain relevant and effective.

4. How do I create a presentation that showcases both individual job performance and team performance effectively?

Crafting a presentation that balances individual and team performance is crucial. Start by using a performance review PowerPoint template that includes sections for both. Highlight individual achievements with ppt icons and performance charts while also showcasing collaborative efforts using team performance metrics. This approach ensures a holistic view in your quarterly business review presentations .

5. Are there presentation templates that are suitable for various purposes beyond brand performance reviews?

Indeed, there are versatile templates that go beyond brand performance reviews. Some templates, offer fully customizable options that are suitable for various presentations, including sales pitches , marketing proposals, and even media kit presentations to secure potential advertisers. These templates are like a Swiss army knife for different presentation needs, and they can be easily reworked and refreshed to match your specific requirements.

Create your brand performance review presentation with Prezent

Prezent, your AI presentation ally, is here to supercharge your brand performance review presentation . With an arsenal of over 35,000 slides and customizable templates at your disposal, Prezent empowers you to save time, maintain brand consistency, and captivate your audience effortlessly.

So, as you embark on your journey to measure, analyze, and enhance your brand's performance, remember that Prezent is your secret weapon. Start creating presentations that resonate, inspire, and drive your brand's success.

Sign up for a free trial or book a demo today with Prezent!

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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Brand Audit Templates: Reports, Checklists and Presentations

By Joe Weller | October 13, 2021

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We’ve compiled a collection of the most effective brand audit templates for product managers, designers, marketers, and producers, as well as helpful details for how to fill out these templates to make your brand stand out in the marketplace. 

On this page, you’ll find a simple brand audit template , a brand audit presentation sample template , a brand audit checklist template , and a brand audit questionnaire template .

Brand Audit Template

Download Brand Audit Template

Microsoft Word | Adobe PDF | Google Docs | Smartsheet

Use this comprehensive brand audit template to perform an in-depth review of your company’s brand in order to improve its effectiveness. The template includes sections for core brand identity, verbal brand identity, visual brand identity, and brand evaluation analysis, so you can determine — and act on — your brand’s strengths and weaknesses. This dynamic, reusable brand audit template will keep all branding team members in the loop with your brand audit findings and ultimately surface action items for brand improvement.   

To find out more about ensuring that your brand is fully optimized, see “ Free Brand Brief Templates .”

Brand Audit Example Template

Download Brand Audit Example Template

Microsoft Word | Google Docs | Adobe PDF 

The time and effort you put into a brand audit will pay off and will often result in insights about the components of your business that are succeeding or could be improved. First, though, you need to develop a method for performing a deep dive into your brand effectiveness in order to determine how it suits your target audience, its strengths and weaknesses, and steps you need to take to change to increase brand awareness . 

This brand audit example template guides you through the crucial steps and includes editable sample text. Fill out the following sections to reacquaint yourself with your company’s core, verbal, and visual identities, and determine how you will measure brand effectiveness:

• Brand Core Identity: Enter details about your company’s purpose, values, competitors, and target audience, as well as how you envision your brand’s optimization and perception in the marketplace. 
• Verbal Identity: Enter details about your brand’s personality, tone, tagline, value proposition, and selling points, and evaluate your brand’s messaging.  
• Visual Identity: Enter details about your brand’s logo, color pallet, typography, graphical differentiation from competitors, and further brand attributes to evaluate your brand’s visual characteristics and presence in the marketplace. 
• Brand Evaluation: Evaluate your brand’s effectiveness, and list any steps you might take to improve it, the key performance indicators (KPIs) you will use to track its success in the marketplace, brand-related earned media value (EMV), customer research to undertake, and main takeaways. 

Follow the guidelines of this brand audit example template, which comes with pre-filled sample text, in order to effectively evaluate your brand’s position in the marketplace, address any weaknesses, identify opportunities for improvement, and create a plan for how to strengthen it. 

Read our article on value proposition and business positioning statement templates to find additional templates and learn more about optimizing your brand’s value proposition.

Brand Audit Checklist Template

Download Brand Audit Checklist Template

Successfully manage your brand audit with this step-by-step brand audit checklist template. The template offers three primary sections: external branding (how the marketplace views your business), internal branding (how your employees view and “live” your business), and customer experience (how your customers respond to their experience with your business). This exercise will help ensure that you address all components of your brand audit. Additionally, the template includes guidance to help you easily track the crucial elements of your brand and ensure that it effectively represents your organization and the full potential of its offerings.

Brand Audit Report Template

Download Brand Audit Report Template 

Microsoft Word | Adobe PDF | Google Docs  

This all-inclusive brand audit report template provides an official framework for performing an in-depth brand audit. Similar to the function of an Introduction, Methods, Results and Discussion (IMRaD) report used in systematic research, this template prompts you to write a comprehensive executive summary that acts as an overview of your brand audit, brand audit methodology, audit results, and recommendations based on the auditor's findings. This dynamic brand audit template also includes a competitive positioning matrix, which you can use to perform comparative analyses of your competitors’ brands and identify areas for improvement. 

For solutions and resources for ensuring your branding efforts are optimized and “on-brand,” read this article by Smartsheet on “ Brand Style Guide Templates .”

Digital Brand Audit Checklist Template

Download Digital Brand Audit Template

Microsoft Word | Adobe PDF | Google Docs

Use this dynamic digital brand audit template to ensure that you optimize your digital branding assets to perform optimally and convey the power of your brand. This template prompts you to evaluate the effectiveness of each of your external and internal digital branding efforts, as well as those specifically directed at potential customers. Improve your brand’s advantages in the marketplace with this one-of-a-kind digital brand audit template.

Brand Audit Presentation Sample Template

Download Brand Audit Presentation Sample Template

Microsoft PowerPoint | Google Slides  

Use this presentation-friendly brand audit example template to pinpoint your brand’s strengths and identify opportunities for improvement. The template walks you through all aspects of your organization’s branding, including your brand’s core identity, verbal strengths, and visual characteristics to determine its strengths and weaknesses. This brand audit presentation sample template also helps you measure brand awareness in the marketplace, gauge brand-related referral traffic, and identify which KPIs you will use to assess your brand awareness and brand-related EMV, slide by slide.

For more brand-presentation solutions and resources, read this article by Smartsheet on “ Free Brand Presentation Templates .”

Brand Audit Worksheet Template

Download Brand Audit Worksheet Template

Use this brand audit worksheet template to perform a step-by-step brand assessment to determine your brand’s current effectiveness in the marketplace. The template includes a series of questions, which you will answer to decide whether you need a brand refresh to help you meet your company’s goals and achieve greater success.

To learn more about how to conduct a brand audit and the steps involved, check out this comprehensive brand audit guide .

Brand Audiences Audit Template

Download Brand Audiences Audit Template

Microsoft Word | Adobe PDF  | Google Docs

If there’s a primary make-or-break tenet of branding, it’s “know your audience.” Ask the following questions of your brand:

• Who are your existing customers? 
• Who are your potential customers? 
• Who is your target audience? 
• What are the reasons that some customers might choose to abandon your products or services? 

If you are out of touch with your audience, you not only risk a decrease in brand loyalty, but also further alienation of your customers by not understanding why they rely on your products and services (and therefore, how you can better serve them in the future). It goes without saying that this dynamic could eventually lead to a decrease in revenue. 

Use this customizable brand audiences audit template to build and future-proof long-lasting customer relationships. The template provides a framework for evaluating the details of your brand’s core identity and your brand messaging, and for measuring your brand’s EMV. The template also encourages you to identify what you want your brand to evoke. Answering the questions in this template to effectively assess all pertinent details for dynamic brand improvement, which will result in new opportunities, higher levels of customer satisfaction and retention, and ultimately, increased revenue.

Brand Audit Questionnaire Template

Download Brand Audit Questionnaire Template

Brand managers, marketers, designers, and other team members can work together to evaluate a brand’s current effectiveness and intended impact with this template. Start by answering questions related to your brand’s core identity (e.g., “What do you hope to achieve with your brand?” or "What's the primary image you want your brand to convey?"), and then those related to external and internal branding. Use this unique brand audit questionnaire template to appraise your brand by revisiting the objectives, target audience, personality, and messaging that you want your brand to embody.

Competitive Brand Audit Template

Download Competitive Brand Audit Template

Use this competitive brand audit template to evaluate your competitors’ brands and, in turn, to improve your own. The template includes columns to list your top three competitors’ brands and prompts you to evaluate their brands’ core, verbal, and visual identities. Then follow the prompts to note how you might improve your own brand.

Internal Brand Audit Sample Template

Download Internal Brand Audit Sample Template

Microsoft Word | Adobe PDF

The most recognized brands are easily distinguished from their competitors. Therefore, your brand should imply to existing and potential customers that you connect with them on an emotional level, and it needs to convey the irresistibility of your value proposition. To determine whether your brand is succeeding in doing so, use this internal brand audit sample template, which includes editable sample text to guide you through the brand audit process. Complete the exercise to ensure that your brand — and all it represents — makes a positive and recognizable impact in the marketplace.

Nonprofit Brand Audit Template

Download Nonprofit Brand Audit Template

Use this template as a framework to assess the effectiveness of your nonprofit’s branding. Describe the qualities of your nonprofit’s core identity, messaging, and visual appeal, so that you have a clear sense of what’s working and what needs improvement. Whether you need to evaluate the needs of your customers or revise your verbal or visual identity, this template will help you gauge the strength of your brand and what you can do to improve it.

Logo Brand Audit Checklist Template

Download Logo Brand Audit Checklist Template

Microsoft Word | Adobe PDF  | Google Doc

A brand is the visual embodiment of your organization’s values and promises to your customers — therefore, a lot rides on it. Use this logo brand audit checklist template to evaluate the strength of your logo’s visual identity, including typography, brand colors, brand pattern, images, brand voice, and tagline. The template also walks you through each realm of logo visibility, including presence on websites, emails, print materials, social media, and other materials such as forms, invoices, and contracts. This checklist template is the perfect tool to help ensure that your logo-related presence reflects the vitality of your brand.

Brand Asset Management Audit Template

Download Brand Asset Management Audit Template 

Microsoft Excel | Smartsheet 

Use this brand asset management audit template to take inventory of your existing brand assets and to determine their value and usefulness. Assign unique reference numbers to each individual brand asset (the template includes such categories as Manuals and Guidelines, Logos, Images, Video, Audio , and Miscellaneous Materials ). You can also provide a description, location, and details on format, as well as status, owner, creation and last-update dates, and any relevant notes, so that all brand audit team members know each asset’s status. Use this unique catalog to account for all of your brand assets and to make any brand improvement modifications as necessary. 

Read our brand asset management article to learn more about the brand asset process, strategies, and systems.

Brand Audit Employee (Internal Feedback) Survey Template

Download Brand Audit Employee Survey Template — Adobe PDF

We’ve created this internal feedback survey so you can quickly poll your colleagues and employees to help you audit your brand. This anonymous survey features questions about the company’s culture, mission, and quality, as well as branded assets, marketing initiatives, and job satisfaction. Use the results to get a look at your brand from the people who work closest to it.

Brand Audit Customer (External Feedback) Survey Template

Download Brand Audit Customer Survey — Adobe PDF

This external feedback survey features short answer questions that you can use to get customer opinions about your brand. Learn how often customers make purchases, why they choose you over the competition, and how they feel when interacting with your brand. Gain insight into where your customers believe you are performing well, as well as how they feel you can do better.

Brand Engagement Metrics Tracker Template

Download Brand Engagement Metrics Tracker — Microsoft Excel

Use this brand engagement metrics tracker template to create visual graphs and charts of your brand engagement metrics over time. We’ve populated the template with a few of the most commonly tracked engagement metrics, but this template is fully customizable so you can use the metrics that make most sense for your organization. Observe trends and identify which of your brand engagement methods is most popular, and see how they correspond with various marketing initiatives.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Pitch Deck Templates

Startup pitch deck.

Maximus Template

Animated PPT Templates

Fully animated.

Pitch PowerPoint

BeMind Minimal Template

Minimal PPT Templates

Clean & clear.

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

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2020 brand reflection | how to review your brand each year

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Alright, team, we’ve almost made it out of 2020! While I know most of us want to leave this year behind, when it comes to moving forward with your brand, you’ve gotta look back first. In this article, I’m talking all about why you need to do a brand review every year, what you need to review, and how to review it.

What is a brand review?

With a good brand strategy in place, your brand is designed to tell your story , communicate your purpose , and exemplify your values . Part of an effective brand strategy is doing a brand review so that before you move forward with your brand, you understand where it currently sits in the market and how your audience currently perceives it. 

But what exactly is a brand review?

“A brand review is “a thorough examination of a brand’s health at a specific moment in time” – AYTM

It’s an opportunity to reflect on your brand, gather information and data about how it’s performing and coming across, and make intentional, informed decisions about how to move it forward. 

Why do I need to do a brand review?

Okay, so we know what a brand review is, but why do it? Why spend the time looking back when you could be looking forward? Well, I’ll tell ya! Here are three reasons you need to do a brand review:

1. To ensure that your brand is aligned with your vision

As a business owner, you want to have the most confidence that you possibly can that your brand is aligning with your vision, working with your mission , and moving you towards your goals. Whatever your mission is, your goals for 2020 were, and your message should be, you need to know that the branding you have is aligned with those things and communicating the right things to the right audience. Reviewing your brand allows you to regularly check in on your brand and ensure that you’re on track. 

2. To identify improvements and celebrate successes

Every year has its ups and downs, and building a brand is a continual process of iterating and improving. That means that chances are, you had some successes that we want to celebrate and implement again next year, as well as some things that maybe didn’t work so well or could do with some improvements going into the coming 12 months. 

If you tried new things this year that worked, it’s a great time to identify those things and ask: 

• How can I replicate that next year?
• What do I need to do to keep that going? 

And on the other hand, if elements of your brand didn’t go so well or could do with a spruce up, you can note those things and ask: 

• How can I do this differently next year?
• What do I need to do to improve this?

3. To give you direction for next year

Once you’ve looked back, seen how aligned your brand is or isn’t, and identified elements to keep and elements to ditch, you can confidently make an intentional and informed plan for next year.

You will know what actions to continue implementing, what projects you need to work on, and what things to stop focusing on so that overall you can work towards your goals next year. 

This means that instead of turning up to your desk in January and wondering what to focus on, randomly trying different things that might build your brand, you’ll have an actionable plan for what to work on!

How do I review my brand?

Okay, so now you know what brand reviews are and why they’re important, let’s talk about how to actually do them. There are many ways that you can take a look back at your brand throughout the year, but here are six ways that I recommend getting started. 

1. Do a self-review

Firstly, a gut-check with yourself is a great place to start when it comes to your brand. After all, this is your brand, so you need to check in on how you feel about it.

Get out your journal, open up your notes app, or whatever works for you, and ask:

• How do I feel about my brand right now?
• What parts of my brand do I think are working?
• What parts do I think aren’t working?
• How confident do I feel in my brand and why?
• How much clarity do I have about my brand?

This will give you a great initial sense of where your brand is at, what you know about how it’s gone this year, and how you feel about it. 

2. Ask your audience

Of course, a brand is ultimately what your audience thinks of you, so to track how your brand is going, you’ve gotta ask your audience! 

To get a range of opinions from people who experience your brand in different ways at different stages of the customer journey , you can ask:

• Current clients
• Past clients
• People who follow you but haven’t purchased
• People who don’t know who you are yet!

And there are multiple ways that you can gather this info:

• Surveys/interviews Firstly, you can straight-up ask your audience. Send them a survey, pop some polls on Instagram stories, or hop on a call with them to get their feedback. This is a great direct way of finding out what your audience thinks and feels about your brand.
• Social listening Another way you can gather this info is to do some social listening. This means hopping on Instagram, Facebook, Twitter, or whatever other social media platforms your brand is on, and check out what people are saying about your brand, and how they’re reacting to you. 
• Gather existing feedback And lastly, you can take a look at existing feedback you have from people in your audience. That could be testimonials from past clients, reviews from existing customers, or other emails and messages you’ve received throughout the year!

3. Know your numbers

Another way to review your brand is to look at your analytics. Now when it comes to your brand, numbers are not the be-all-and-end-all, but they can help paint a picture of where you’re at. Just know what branding is about perception, not about percentages, so if the numbers aren’t where you’d thought or hoped they’d be, it’s okay!! 

But when you do look at your numbers, here are some you can review: 

• Social followers
• Social demographics
• Website pageviews
• Website visitors
• Website popular content
• Website traffic sources
• SEO keywords
• Email subscribers
• Email open rate
• Email click rate
• Sales numbers

By looking at your social media, website , emails, SEO, and more, this can help you see how your brand is resonating, who it’s attracting, how well it’s engaging, and more. 

4. Identify & rate your brand touchpoints

Now’s also a great time to do an audit of all your brand touchpoints. First, let me explain what that means. 

“A brand touchpoint occurs any time a person in the marketplace interacts with the brand”

In other words, a brand touchpoint is any time that someone in your audience encounters your brand either in person or online. 

Auditing these means you can look at your whole brand and see what parts are on-brand and which parts aren’t. This includes your brand identity , the visuals, the messaging, the feeling, the experience, and more. 

For example, along the journey of a customer finding, purchasing, and receiving your products, the touchpoints they encounter could be:

• Link in bio
• Receipt emails
• Follow-up emails

It’s important to make sure that over time, you reach a point where all of these touchpoints are on-brand and aligned with what you want your audience to experience. Auditing them means you can see which ones you can improve on next year and pop into your annual plan!

5. Do a SWOT analysis

When you’ve done all of this reviewing, it’s time to do an overall analysis of what you’ve discovered. A super simple way to do this is by doing a SWOT analysis. This means identifying your brand’s: 

• Strengths (what’s working well for your brand)
• Weaknesses (what’s not working well for your brand)
• Opportunities (where your brand can improve or get ahead)
• Threats (what could stop your brand from moving forward)

You can pop these into a table, or just list them out, and think through what you’ve found out throughout this brand review to give you an overall analysis of your brand this year. 

6. Wrap up and plan

And lastly, it’s time to wrap up and plan. 

After your SWOT analysis, you’re going to want to note your key findings about your brand.

Some questions you can answer to do this include: 

• What have you learnt about your brand in this review process?
• What has worked this year that you can keep doing?
• What didn’t work as well this year that you can change?
• What area/s of your brand do you need to focus on improving next year?
• What key messages do you want to get across next year?
• What top 3 actions can you do next year to improve your brand?

Then it’s time to plan for next year, set your goals, and put some action plans in place to make it happen! 

At the end of this process, you’ll have a full annual review of your brand that ensures you’re aligning with your vision, highlights your highs and lows, and gives you a strong, actionable direction for next year. 

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December 9, 2020

Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know

How to determine if your creative business needs a brand refresh or a full rebrand

Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions

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Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

• Programs & Tools

11 Step Branding Deck Template To Nail Your Presentation

Top brand-builders and marketers must be aware of the various tools at their disposal. 

Yet, it’s easy to get lost in all the terminology and marketing-based jargon.

That’s why we put together this guide to one of the key tools all brand builders should be aware of: your branding deck.

If you intend to communicate a clear message from a defined position in a distinct and consistent way (which you certainly do), then you need a tool to help you do that. 

A branding deck is a brand-building tool that provides leadership teams with the guidance they need to communicate their brand consistently.

Yet, you can use a brand deck for various purposes to help communicate the critical aspects of your brand to different stakeholders.

Let’s get into the nuts and bolts of how you can create a powerful brand deck for your brand. 

Let’s start with a more precise definition.

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What Is A Branding Deck?

A branding deck is a visual presentation showcasing a company's brand identity , values, mission, and overall brand strategy that the brand’s leadership team and personnel use to communicate the brand. 

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Brand Deck vs Pitch Deck vs Branding Kit vs Brand Style Guide

While these terms may seem interchangeable at first glance, they each serve a distinct purpose.

So, let’s declutter these decks and tools.

A brand deck is a visual presentation that documents the key aspects of a company's brand, from strategy to identity, including values, mission, positioning, personality, communication and visual identity.

It serves as a foundation for all marketing efforts and helps ensure brand consistency across different channels.

Some of the key elements of a branding deck include brand purpose , values and mission, positioning, personality, verbal identity and visual identity.

We’ll get into the weeds of these shortly.

A pitch deck is a presentation you design specifically to pitch a startup or business idea.

The audience is potential investors, partners, or customers.

The primary goal of your pitch deck is to showcase the business concept while demonstrating the market opportunity and highlighting your company's growth potential.

You’ll want to include:

A problem and solution setup: Clearly define the problem the business aims to solve and present the product or service as the solution ( a fundamental part of any marketing strategy!)

The market gap: Demonstrate the size of the target market and the growth potential. This whets the appetite of potential investors who can spot an opportunity.

Your business model :   Walk the audience through how you aim to generate revenue. Explicitly detail the path to profitability.

Any traction: If you already have existing customers or partners and you’re generating buzz, share this positivity! Showcasing the milestones you’ve already achieved can act as proof of your potential.

Evidenced financial projections: Reasonably estimating future revenue, expenses, and profits will support the business's growth potential. The people considering investing want to see those enticing graphs that showcase the brand's earning potential.

Branding Kit

A branding kit, or brand identity kit, is the collection of digital and print assets that represent a company's visual identity and messaging.

Ultimately, these are your brand’s visual assets.

You’ll use your branding kit whenever you create brand collateral for your brand to create recognizable brand experiences through every touchpoint.

Your branding kit includes all the design elements, templates, and guidelines you need for brand consistency across various marketing materials.

In it, you’ll have:

Logo files: Different variations and formats of the brand's logo design to use in various situations.

Color palette: The specific colors and color codes that make up your brand's visual identity.

Typography: Your chosen typeface, fonts, font sizes, and font styles for the brand's written content and across all collateral.

Design elements: Various icons, patterns, illustrations, or other visual elements and brand elements you can use in marketing materials.

Templates: Pre-designed templates for presentations, social media posts, business cards, and other marketing collateral.

Brand Style Guide / Brand Guidelines

A brand style guide, is a comprehensive document that outlines the rules and best practices for using a company's branding assets and brand design.

The more detailed version, the brand guidelines, is a document outlining the rules of the entire brand, from strategy to visual.

Ultimately, a branding deck and brand guidelines contain the same information designed to guide the communication of the overall brand.

This branding blueprint helps ensure brand consistency by providing clear instructions on how to apply the brand's visual identity, tone of voice, and messaging across different channels.

Say somebody needs to write a blog to sit on the website, design the latest product packaging, craft a social media ad, or design a new physical store.

They’ll need to refer to the brand guidelines to ensure they complete their tasks in a way that preserves the consistency of the brand experience.

Some key parts of your brand guidelines include logo usage, color palette, typography, imagery use, and tone of voice guidelines.

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Why is a branding deck important.

A branding deck plays a crucial role in establishing a company's identity and maintaining brand consistency.

For you as a brand strategist, it should be fairly clear by now that a branding deck is an extremely important tool in your arsenal.

Let’s explore the benefits of a thorough branding deck in more detail.

It helps communicate the brand's story, values, and mission to stakeholders, employees, and customers.

It ensures that all marketing materials, web design, and social media content are on-brand and aligned with the company's overall strategy.

It provides a clear and cohesive direction for graphic design and marketing teams to follow.

A neat brand presentation deck that cohesively lays all this out for you is a must-have resource to refer back to and share with others.

The Elements of a Branding Deck

Okay, let’s explore some of the specific building blocks and the nitty-gritty of what really goes into your branding deck.

These are the fundamentals of your broader brand strategy anyway.

It’s all about communicating these effectively to direct the thread of your branding deck.

Brand Values

Clearly define the guiding principles that shape your company's decisions and actions.

Align these values with your target audience's priorities and concerns, and make sure they're integrated into your company culture. 

Brand Mission

Develop a concise and memorable statement outlining your company's overarching purpose and intended impact.

A great brand mission should serve as an inspiring call-to-action for your team and a commitment to your customers.

Brand Positioning

Determine your brand's unique place in the market by identifying your target audience, analyzing your competition, and defining your unique selling proposition (USP ). 

Effective brand positioning highlights the distinct value your company offers and sets it apart from competitors to establish your brand's unique space in the market.

Brand Story

Craft a compelling narrative that captures your company's origin, purpose, and vision. 

Your brand story should be engaging, relatable, and evoke an emotional connection with your target audience. 

A strong brand story will guide your branding strategy and set the tone for all your marketing efforts.

Focus on sharing your company's history , describing challenges and triumphs, and outlining your vision for the future to create a lasting impact.

Visual Identity

The visual identity of the brand defines the look and feel of the brand and the visual elements and assets used to achieve it.  

The visual identity aspect of the brand deck is quite simply, the decks version of the brand style guide, outlining how the visual elements should be used across different environments and channels (and how they shouldn’t).

Product Line or List of Services

You should include a comprehensive overview of your products or services in your branding deck and any specified communication related to them.

This helps your audience quickly understand the range of offerings your company provides.

To effectively showcase your products or services, make sure you:

Organize your offerings into easy-to-grasp categories

Highlight key features and benefits of each product/service

Use engaging visuals

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Branding Deck Presentation Tutorial

Now that we’ve explored the various elements, let’s work out how you fuse it all together into a winning branding deck.

You’ll need to consider your foundational strategy, craft the deck with care to make it accessible for viewers, and then understand that your deck is an ever-evolving project as your brand changes over time.

#1. Define Your Brand Strategy

Start from the start, right? 

If you’re going to communicate your brand in a way that’s designed to influence your audience.

You better be sure of exactly who you want to influence and the way you intend to do that.

Your brand strategy defines your target market, positioning strategy, communication strategy, and your visual approach.

Your strategy is the foundational pillar not just to your branding deck, but your entire brand.

#2.  Develop A Cohesive Visual Identity

Establish a consistent visual identity for your brand by landing on a color palette and typography that complements design elements to align with your brand's personality and message.

Use your branding deck as a case study of your visual identity to create a polished, professional look.

#3. Organize Your Content

Outline the structure of your branding deck, so that everything flows nicely. 

Start with an introduction that sets the tone, followed by sections that cover your brand story, values, mission, positioning, product line or services, and the problem you're solving.

#4.  Design Visually Appealing Slides

It’s pretty much a no-brainer to create slides that are both visually appealing and easy to digest using your brand’s visual identity.

Use high-quality images, graphics, and infographics that sport your brand colors. Balance text with visuals to avoid overwhelming your audience.

#5. Incorporate Storytelling

Take them on a journey!  

Engage your audience by weaving storytelling elements throughout your deck design.

Use your brand voice to share anecdotes, lighthearted humor if appropriate, case studies, and testimonials that demonstrate your brand's impact to create an emotional connection with your audience.

#6. Maintain Brand Consistency

Ensure that your branding deck fits with your company's other marketing materials, such as your website, social media, and print collateral.

Branding is a game of consistency that provides the audience with a noticeably similar experience from internal documents to external communication.

Although the brand deck may or may not be seen by external stakeholders, it’s critical that this consistency starts from within. 

#7. Refine & Iterate

Review your branding deck for clarity, consistency, and impact. 

Seek feedback from team members, stakeholders, or mentors to identify areas for improvement. It’s going to be a work in progress, too, adapting as your brand evolves and grows.

As your brand and business evolves, your brand deck should too.

Resources To Build Your Brand Deck Template

We all love a free resource! Thankfully, there’s plenty available to help you in your creation of a brand deck.

With these online tools, you can make a great start without committing to added expenses for popular SaaS tools, such as Photoshop.  To help you get started on your branding journey, try these out:

Pro Brand Builder : Your brand deck shouldn’t be thrown together willy nilly and if you’ve taken the time and attention to engage a solid agency or freelancer to develop your brand, then providing you with a branding deck to guide you will be their bread and butter.

Adobe Creative Suite : If you have a professional in-house, they should have the chops to create your branding deck to guide the rest of the team.

Canva is extremely popular among professional and beginner designers alike. The platform offers a wide range of customizable templates for presentations, social media, infographics, and more.

Google Slides is super easy to use and provides various presentation templates that you can easily edit and share with your team.

PowerPoint remains popular. Microsoft's popular presentation software offers a variety of free templates suitable for brand decks. You can use a Powerpoint template to create an engaging branding deck. 

Over To You

Creating a well-designed, impactful branding deck is essential for any company looking to establish a strong, consistent brand identity.

By understanding the key elements of a branding deck and following the steps outlined in this guide, you'll be well on your way to crafting a captivating brand story and a cohesive brand image that can give your whole brand direction.

Remember, a great brand deck needs to tick boxes to look good, but there has to be substance. It should be more than just a professional, slick presentation.

It should clearly communicate your brand's essence and values, playing its part in your brand story in a way that forges an emotional connection with the audience.

Even if you already have a brand deck, you should review it regularly and update it as your own brand evolves.

1. How long should a branding deck be?

There's no set length for a branding deck, but it should be concise and visually engaging. Condensing big ideas into bite-sized chinks is always advisable. Aim for 10-20 slides, focusing on key elements like brand story, values, and positioning.

2. How often should I update my branding deck?

Update your branding deck whenever significant changes occur in your brand identity or offerings. Regular reviews can also help ensure your branding remains fresh and relevant.

3. How can I make my branding deck visually appealing?

Use a consistent color palette, typeface, typography, and design elements that align with your brand identity to create a visually appealing brand deck.

4. How much does it cost to create a branding deck?

The cost of creating a branding deck varies depending on the software you use and whether you hire a professional designer. However, using free templates and resources where possible can help minimize expenses.

5. Can I use my branding deck in my marketing materials?

Absolutely! Your branding deck serves as a kind of blueprint and a reference for your marketing materials, ensuring consistency in design and messaging across all platforms.

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Performance Review Presentation Template

A performance review can help managers and employees align on expectations and set goals so the team as a whole can be more successful. Keep your notes and employee evaluations organized with Beautiful.ai’s performance review template. 

Our customizable template has all the performance review basics like communication hits and misses, job performance, and overall feedback. An organized performance review can help teams understand what is expected in the role and whether they’re hitting their goals, working well with others, or where they can improve to be more successful.  

Our performance review template can also help you:

• Customize your performance review presentation for different employees
• Act as a take-away resource that employees can reference throughout the quarter
• Organize your notes and expectations for future hires

Use our template to create an effective performance review presentation

Tailoring this template to your team’s unique performance review needs can save upper-management hours of time. Whether you need to create additional details or edit a review from the previous quarter, you can quickly bring your visions to life with these customizable template. A performance review should be clear and concise, so that nothing is left up for interpretation. That’s why our template includes everything you need to create an effective presentation. Those slides include:

Tips to create an effective performance review presentation

As you use this template to craft your performance review presentation, keep these do’s and don’ts in mind:

Condensing an entire quarter’s worth of feedback can be tedious. Build an outline or table of contents first, then simply stick to that structure as you create your presentation.

It can be easy to get caught up in your expectations. Make sure to provide actionable feedback to your employees so they know exactly what they need to do to improve their work.

Remember: You aren’t here to touch on every single loss and win from the previous quarter. Limit the amount of content you add to each slide and only highlight key takeaways.

A performance review is different for each employee on your team. Don’t be afraid to customize the template and add personality to match the subject of the review.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Top 10 Brand Campaign Templates with Examples and Samples

Lakshya Khurana

A consistent brand presentation increases revenue by up to 33%, research shows and we love increased revenue for you.

At SlideTeam, we recognize you and your teams’ projects and campaigns to enhance your brand awareness, giving it the equity that it richly deserves. It requires hard work and planning.

As you flesh out the next campaign idea, communicating it with the members of your team is tricky, but extremely important.

To resolve this pain point, we have curated the Top 10 Brand Campaign Templates so you can showcase roles, responsibilities, deadlines, and more to relevant stakeholders and ensure that your brand gets recalled and occupies customer mind space. Our PPT Templates will track your progress and keep you focused on achieving your goals.

These templates are content-ready, 100% editable, and customizable to help you save time and give you more flexibility in your work schedule. So, let’s tour these PPT Designs and choose the one (s) that suits your needs the most

Template 1: Brand Awareness Campaign PowerPoint Template Bundles

If they didn’t know you before, they will sit up and take notice now! Use our Brand Awareness PPT Deck to present your campaign strategy, social media use, objectives, assessment levels, and more to create brand awareness. The key objectives and goals of a brand awareness campaign are also outlined. The major ones are building brand affinity; moving toward thought leadership and increasing website traffic. With color-coordinated graphs and ready tables, execute your plan without a hitch. Download this template now.

DOWNLOAD NOW

Template 2: Implementing Promotion Campaign for Brand Engagement PowerPoint Presentation Slides

Direct marketing, sales promotion, public relations, online marketing, etc, and their subtopics are the concepts included in this PPT Template Bundle. We also include a monthly timeline for the implementation of promotional marketing to ensure you master email marketing and social media promotion. Supercharge your brand campaign efforts across all platforms, whether online or offline, and ensure that your brand turns customer engagement into a habit. Download it from the link below.

CLICK HERE TO DOWNLOAD

Template 3: Social Media Budget Marketing Campaign Track Performance Target Audience

Social media engagement with customers is quintessential to any 21st-century brand. Use our PowerPoint Set to showcase the budget, four-step approach, product launch, digital marketing budget, etc, in your social media brand campaign. What’s fabulous about this presentation template is the four-step approach to developing social media advertising budget; if you are really committed to the long-term, we even offer a three-year budget plan.  Get this presentation template right away to keep your social media game on track!

GET IT HERE

Template 4: Campaign Performance Target Dashboard Assessment Analyzing Conversion Evaluation Graph

How you do in the future is a matter of how you’ve done to date. Use our dashboard deck to track your campaign performance to adjust your strategy if needed and showcase these metrics to the relevant stakeholders. Download it now to measure and present an accurate track of your campaign with the correct KPIs.

Template 5: Campaign Promotion Team PPT Template Bundles

Tables, lists. Graphs and a blue & cream color scheme are the secrets to the effectiveness of this PPT Deck. Present and discuss tactics for service marketing, new product promotion, planning priority and status, etc, to set the benchmark and ramp up performance expectations for your brand campaign. Download it now.

Template 6: Marketing Campaign Proposal PowerPoint Presentation Slides

Present a step-by-step process for your marketing campaign with this PPT Set. Beginning with the summary of events, emphasize who your target audience is, the approach you will be taking, events that the team will undertake, and more. Share, discuss, and finalize the steps with your team to create a process that works. Download it now.

Template 7: Advertising Campaign Proposal Template PowerPoint Presentation Slides

“Well, what do you propose?” answer this question from stakeholders with flair and confidence, when you have expressed the need to increase brand awareness. Answer using this PPT Bundle and showcase your research and plans, including customer feedback, the action plan, the investment and team involved, and more. Download this presentation template now to be prepared with a brand campaign that reassures. Download this presentation template now!

Template 8: Marketing Campaign Results PPT Template Bundles

This PPT Deck is the perfect tool to showcase your progress and achievements with the brand campaign that you have been running to date. Use this presentation template to tabulate the Key Performance Indicators (KPIs) being used such as cost per lead, email marketing strategy, campaign results, conversion rate, traffic, etc. The PPT also offers a KPI dashboard on the four pillars of any marketing effort. The dashboard showcases sales performance; product performance analysis; channel performance analysis and device results analysis as well.  Get this template here.

Template 9: Marketing Campaign Brief PPT Template Bundles

A summary to start the brand campaign is the key unique selling proposition (USP) of this PPT Deck. Present key steps to developing the strategy, KPIs to be measured, analysis dashboard, etc. Get this template now to hit the ground running and establish your brand as a powerhouse in your industry. Another superstar slide in the complete deck is the marketing campaign budget allocation brief. With 11 activities listed in the first column, each of these is mapped to the annual budget, what % it was of the annual budget; the actual amount spent; the budget remaining and the % of the allocation still left. Download this template to master marketing as a core skill.

Template 10: Influencer Campaign PowerPoint Template Bundles

Are you a social media influencer? Then this is the PPT Presentation to get you what you need. This Deck consists of the channels, strategy tips, campaign categories and types, platforms, and more than any good social media influencer would need in their kitty. Download it now and reach your potential audience!

They Can’t Trust You If They Don’t Know You

Almost all customers purchase from brands they don’t know, but 90% of them are willing to pay more if they’re purchasing from a brand they trust. Is your brand among the select few businesses that almost every customer is willing to pay a premium for? In fact, customers feel privileged to have a chance to own your brand. Are you on this elite list?

For this to happen, your brand campaign efforts have to show promising results and with our Top 10 Brand Campaign Templates, you can showcase your plans and deliver your results in a much more tangible manner. Go right ahead and download the one (s) that you need or want!

P.S. Going back to the basics is always a great first step, should you ever feel stuck. You can take this step much more easily with the help of our Brand Communication Deck here .

FAQs on Brand Campaign

What is a campaign example .

A campaign example is a marketing or advertising effort that aims to achieve a specific goal, such as promoting a product or service, raising awareness for a cause, or driving engagement with a brand. For instance, a campaign example could be a social media campaign that uses targeted ads, hashtags, and influencer partnerships to increase brand visibility and attract new customers.

What are the three types of brand campaigns? 

The three types of campaigns are awareness campaigns, acquisition campaigns, and retention campaigns. Awareness campaigns are designed to increase brand recognition and educate the target audience about a brand’s products or services. Acquisition campaigns aim to attract new customers and drive sales, while retention campaigns focus on retaining existing customers and increasing their loyalty to the brand.

How do you plan a brand campaign? 

Planning a brand campaign involves key steps, such as defining the campaign objectives, identifying the target audience, developing the messaging and creative assets, selecting the channels and tactics to reach the audience, setting a budget and timeline, and measuring the campaign’s effectiveness. It is important to align the campaign with the brand's overall marketing strategy and ensure consistency in messaging and branding across all touchpoints.

What is brand campaign design?

Brand campaign design refers to the visual and creative elements of a brand campaign, such as the logo, typography, colors, imagery, and tone of voice. A strong brand campaign design should be memorable, engaging, and reflective of the brand’s personality and values. It should be consistent across channels and touchpoints to build brand recognition and reinforce the brand’s identity in the minds of consumers.

Related posts:

• How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]
• Quarterly Business Review Presentation: All the Essential Slides You Need in Your Deck
• [Updated 2023] How to Design The Perfect Product Launch Presentation [Best Templates Included]
• 99% of the Pitches Fail! Find Out What Makes Any Startup a Success

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

• Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
• Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
• Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
• Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
• Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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Brand review

Sep 18, 2014

200 likes | 316 Views

Oliver Morley 29 September 2009. Brand review. Brand review terms of reference.

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• national archives
• current status
• single brand
• national archives brand
• challenges public sector information

Presentation Transcript

Oliver Morley 29 September 2009 Brand review

Brand review terms of reference • Review of all brands used for targeting wider government, business and general public for all activities outside of the records research - public and academic communities to clarify where there is overlap or misunderstanding between the brands. • Development of the brand positioning for all audiences – what is common, what is different and agreement on how the brand is communicated to both government and public audiences.

Agenda • Current Status • Challenges to change • Single Brand • Brand Family • Proposal

Current status - multiple brands We use a multitude of brands, logos and names for our communications including:

Current status – what we say • ‘The National Archives is a government department and an executive agency of the Ministry of Justice. It brings together the Public Record Office, Historical Manuscripts Commission, the Office of Public Sector Information and Her Majesty's Stationery Office….’ – nationalarchives.gov.uk • ‘Operating from within the National Archives, the Office of Public Sector Information (OPSI) is at the heart of information policy…’ – opsi.gov.uk • ‘Operating from within OPSI, Her Majesty’s Stationery Office (HMSO) continues to exist and fulfil its core activities…’ – opsi.gov.uk • Genuine email signature: [Joe Bloggs] Office of Public Sector Information Her Majesty's Stationery Office Office of the Queen's Printer for Scotland The National Archives

Current status – staff views Our current approach fragments our message and needs addressing One to One Interviews … [at] meetings I introduce myself as TNA and others introduce themselves as OPSI The National Archives … doesn’t quite reflect what we are doing …sometimes we’re embarrassed about our brand – so use others eg HM Government. …the OPSI branding confuses people, they’re not sure what the relationship is with TNA… …they think they’re dealing with a number of different organisations, when in fact they are only dealing with one. Results from staff survey, September 2009, 77 responses

Current status – public views The National Archives is already associated with more than just historical records Results from external stakeholder survey, September 2009 - The National Archives, n = 247, OPSI, n = 227.

Current status - our presence online • By volume, top 30 searches that lead to OPSI.gov.uk about legislation, #31 HMSO publications (Hitwise, July 2009)* • ‘Reuse’, ‘public sector information’, ‘PSI’, ‘information management’ are not in the top 1000 search terms • Current agreed plan in line with wider government policy: • Close OPSI.gov.uk, and replace with legislation.gov.uk • Migrate other material to The National Archives website TNA OPSI *Excludes searches for OPSI as an organisation – as with all search, the top term is always the website name

Current status - multiple brands Advantages • It maintains status quo • Allows specialist groups eg PSI team or ARK to communicate to their audiences with no additional effort • Easy to promote your ‘own’ brand Disadvantages • Reinforces staff confusion and silo mentality • Weakens our overall proposition with government and public • Prevents us from giving the message of leading in information management as a whole • Cost of maintaining multiple brands is higher, but not substantial What is our ambition for The National Archives brand?

Challenges – legal/statutory • There is no legal risk in the use of one brand for presentational purposes • Clear legal advice from the Ministry of Justice • ‘there is no reason why The National Archives branding cannot be used for all presentational purposes’ • ‘where administrative functions are being carried out, reference to The National Archives is fine’ • ‘provided The National Archives use the appropriate titles of the relevant component part for legal purposes’ • As long as contracts are still signed by the correct statutory body, and we have a standard script under one letterhead, one brand is no issue ‘The National Archives, bringing together the Public Record Office, the Historical Manuscripts Commission, the Office of Public Sector Information’ etc.

Challenges – public sector information • The PSI community is small (100-1000, depending on definition) BUT: • It is highly active in UK and Europe • It is well connected to government, with strong supporters • It directly supports our wider agenda of information re-use • Any brand transition must: • Bring this important audience with us, one by one • Reinforce the independence of the regulator role when it comes to The National Archives • Give direct evidence of increasing support for PSI

Challenges – Knowledge Council • When originally set up, Head of Profession role was separated from The National Archives • Now formally part of CEO role • The National Archives role is one of support to the Knowledge Council • Now we can make this supporting role more explicit

Challenges – presenting the full service offer • We “split” our organisation into separate components and silos • In fact, we have a credible single offer around:accessible use & re-use of government information for all 1.4 million unique users and reusers of legislation every month 640,000 documents made accessible to the public physically (more than any other national archive) Over 110 million documents accessed online Model for European PSI regulation World-leading licensing programme for digitised content We process the 2nd largest number of FOI requests in government with 98% in- time response Advising over 250 government entities on information and records management

Approach • Brand currently fragmented • Limited or no legal impediment to change • The National Archives could represent our full spectrum of activities with investment, support, and our own ambition for the brand Moving forward have two options: • Single brand – The National Archives • Single brand with family

Single brand - The National Archives • Without effort to build brand, we will not give be able to one consistent message that is valid for all our stakeholders covering our full remit in information management • It is unlikely to be credible as a single change as staff point out: • However, with focus, we could achieve this in time If you wanted a name for an organisation that covers the whole breadth of The National Archives’ responsibilities you wouldn’ t call it The National Archives. People do not recognise an organisation that talks about archives in its name as having a remit/role upfront in anything to do with the creation of information.

NOT A FINAL LIST Single brand with family - examples Office of Public Sector Information HMSO Information Fair Trader Scheme nationalarchives.gov.uk For all information management, reuse and policy Only for use in the official regulatory capacity L Legislation legislation.gov.uk with the National Archives

Single brand with family - advantages • Establishes linkage between The National Archives and its subsidiary entities • Simpler to manage and reduces costs – one set of rules for everything we do • Provides the opportunity to build single brand with clear messages to both government, information management professionals (including archivists) and the public • Gives staff a migration path for the change ultimately to a single brand

Single brand with family – risks and mitigation

Proposal • Build The National Archives as a single brand and family to clearly establish us as the world leader in: • Information management • Archive management • Preservation • Advising on what to keep • Public sector information • Publishing – legislation • Public access to records for research • Transition to single brand by 2011, with all products and services promoted under the one brand.

Proposal – action plan 31 Oct 2009 • New brand designs complete • Identify and agree those treated as family brands • Commence stakeholder discussions especially on PSI (potentially earlier) • Develop staff discussions, titles/ narratives 31 Dec 2009 • Refresh and further develop brand guidelines to reflect agreed changes • Develop full web-site branding and design for legislation.gov.uk • Start roll-out of guidelines 31 Mar 2010 • Complete roll-out of guidelines, formally retire previous branding • Develop information management web pages for implementation on nationalarchives.gov.uk • Implement PSI stakeholder management by March 2010

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Just in time for Earth Day, Allbirds dropped its latest sustainable sneaker: an update to the signature Tree Runner sneaker called the Tree Runner Go .

While Allbirds started by highlighting sustainability in the footwear industry by making sneakers with merino wool — from founder Tim Brown’s native New Zealand — the brand also took its classic Wool Runner silhouette to create the Tree Runner . The major difference? Instead of using merino wool for the upper material, the Tree Runner is made with a TENCEL Lyocell blend that comes from trees, while the midsoles come from sugarcane PVA.

RELATED: The best sneakers for women in 2024

Enter the Tree Runner Go — a re-engineered take on the widely loved Tree Runner that now features a ribbed insole to hide foam creasing, improved toe shaping, and new finishes like puffed eyelets and an embroidered Allbirds label on the tongue.

Here at Post Wanted, we put the Allbirds Tree Runner Go sneakers to the test. What did we think? Keep reading to find out.

Allbirds Tree Runner Go : How we tested

Before we get into my full review of the new Allbirds Tree Runner Go , here are the criteria I used to test them:

• How they performed during walks: Allbirds notes that these sneakers are best for “warm weather, everyday wear, classic style,” so I made it a mission to wear these as much as possible.
• How they felt: Are they comfortable? Can they hold up to prolonged wear? Do I want to keep wearing them?
• How they fit: Allbirds’ original Tree Runners are not available in half sizes, while the new Tree Runner Go are. I took into account how the sneakers fit, both based on wearing them and based on the size chart the brand provides.

Our review of Allbirds Tree Runner Go

As I noted above, I wanted to wear these sneakers as much as possible to properly break them in and get a feel for them — and was delighted to find that there was no real breaking-in required. These were perfectly comfortable from the minute I laced them up, and the fit was great. I guesstimated based on Allbirds’ sizing chart, comparing measurements to sizing charts from other footwear brands where I know my size, so it was a relief to put them on and know I picked the right size.

Allbirds notes that the shoes are great for walking and everyday wear, so I focused my testing on that rather than running or exercise. Over the span of a week, I wore my Allbirds all the time: taking walks in my suburban neighborhood, commuting, running errands, and strolling around New York City.

And I won’t make you wait any longer for this: the new and improved Tree Runner Go sneakers look great and are super comfortable. As a matter of fact, this pair is quickly becoming my new go-to.

It cannot be overstated just how much I love the Tree Runner Go , even after just a week.

My personal style fits in nicely somewhere between athleisure and casual dresses, so the sleek look of the white pair works with virtually any outfit I wear, whether it’s leggings and a T-shirt to run errands or a cute summer sundress to the office. Not only will the Tree Runner Go sneakers compliment any outfit, but they’ll provide all-day comfort thanks to a few key features that the Allbirds team has improved in this update to the classic Tree Runners.

One feature in particular that I find comfortable is the extra-cushioned heel. That, combined with merino wool insoles and a thicker midsole, give the sneakers a cozy, snug fit. And despite that, the upper material of the shoe, made from TENCEL Lyocell (tree fibers) is ultra-breathable and absolutely perfect as temperatures start rising.

Sure, leather sneakers are great, but as days get warmer, I’d much rather wear something light and airy.

• Comfortable, cushioned midsole
• Sustainably made
• Machine washable
• Supportive enough for all-day wear
• Not waterproof – may not be the best shoe for rainy days
• White SweetFoam midsole may get dirty quickly

If it wasn’t already obvious, I’m a huge fan of these sneakers and I’m looking forward to wearing them all spring and summer. As someone who visits theme parks often, the highest compliment I can give a pair of sneakers is that I’d wear them on a long 10,000+ step day. That being said, the Tree Runner Go will definitely have a place in my luggage next time I jet off to Disney World.

Allbirds Tree Runner Go

You can get a pair of Tree Runner Go sneakers now in men’s and women’s sizes. There are five color variants available: white/white sole, medium gray/white sole (pictured above), black/white sole, deep navy/white sole, and rugged beige/stony cream sole.

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The 10 car brands cheapest to maintain over 10 years

Consumer reports ranked cars with lowest repair costs — no. 2 is a bit of a surprise.

Buying a car can be fun and bring a lot of freedom, but things can go sideways when it comes time for repairs . Some car brands are better than others, however, and Consumer Reports recently ranked the least- and most-expensive brands for owners to repair. There are few surprises on this list, but the cheapest new car and the runner-up might come as a shock. Tesla and Buick were the cheapest new car brands to maintain and repair over 10 years, followed by Toyota , Lincoln , and Ford .

10 car brands cheapest to maintain over the next 10 years:

• Tesla: $4,035
• Buick: $4,900
• Toyota: $4,900
• Lincoln: $5,040
• Ford: $5,400
• Chevrolet : $5,550
• Hyundai : $5,640
• Nissan : $5,700
• Mazda : $5,800
• Honda : $5,850

Consumer Reports noted that maintenance costs for some brands can look deceiving, as many offer free maintenance for a period after the purchase. New-car warranties also play a role, with the powertrain coverage spanning four or five years and 50,000 or 60,000 miles, depending on the company. It's also worth noting that Tesla only sells EVs, which don't require engine air filters, oil changes , and some other routine maintenance , lowering their average costs.

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The most expensive brands to maintain might not come as a surprise, but the costs associated with owning them might. Land Rover was the worst, at $19,250 over 10 years, while Porsche came in second at $14,090. Mercedes-Benz ’s average costs were $10,525 and Audi’s $9,890. While this suggests that these brands need more frequent repairs over the 10-year period, it also points to higher labor and parts costs for the European automakers.

If you own one of the more expensive brands to maintain and you’re worrying as you read this, there are a few things you can do to prolong your vehicle’s life and minimize unnecessary maintenance costs. The first is to follow the automaker’s suggested maintenance periods, changing your oil , rotating tires, and doing all the “boring” stuff before it becomes a problem. It’s also a good idea to take care with the way you drive, avoiding potholes, accelerating gently, and trying not to abuse your brakes . Finally, don’t modify your vehicle. Car companies spend billions on research and development, and most know better about how a vehicle is meant to operate than you do in your garage with third-party parts.

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