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Plan your research, join a study, guide for creating research recruitment flyers, study flyers are indispensable outreach tools for participant recruitment. the quality of the research flyer in terms of content clarity and appearance can make a difference in whether volunteers decide to participate. this guide reviews essential components for creating easy-to understand study flyers..

Best Practices: Before you submit your grant, use these language guides.  Make sure the community facing messaging is acceptable and considerate to the local audience, and both culturally and literacy appropriate. The language written into the grant application is the same language you must use in the flyers. Translations of the flyer must be specific to the grant as well.

Additional Recruitment and Retention Resources within the Irving Institute 

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Recruitment materials

Recruitment materials are used to invite people to participate in your study. 

• Use appropriate logos and branding (e.g., Waterloo letterhead, partner logo).
• Obtain permissions before putting up posters or posting on social media sites. For example, permissions may be needed to put up posters on bulletin boards or from social media site administrators. 
• Indicate how you obtained the individual's contact information (e.g., from a webpage, person indicated in a previous survey that they would be interested in being contacted for a future study).
• If someone is sending an email on your behalf include: "This email is being sent on behalf of the researchers" at the top of the email to let people know that their contact information was not shared. 
• Use blind carbon copy (BCC) or send individual emails to avoid sharing contact email addresses of other potential participants. 

Creating a SONA description for recruiting in psychology studies  

Using plain language in participant materials  

Use of crowdsourcing services and other online panels  

Guidelines for conducting researchers within structures and gatekeepers 

Recruiting by email? See Mass email and anti-spam law and guidelines (Waterloo IST)

Our research

Recruitment posters, flyers and videos

People often find out about research by seeing posters or flyers asking participants to take part in a study. This page has examples of posters and flyers that have been used to recruit participants into studies. Top 5 tips for creating a recruitment flyer:

• State who can participate. Clearly state the details of those who can take part. Sometimes this can be made clearer using bullet points or a series of questions for participants to check if they are eligible.
• Make it visually appealing. Use few words and simple language. Avoid visual clutter.
• Check accessibility. Use a font that is easily readable and make it large enough to read. Use colour blind safe colours and ensure high contrast against the background.
• Print or digital? If you are making a flyer to print out and distribute, within the flyer include the text and any relevant links for participants to get more information or to sign up to take part. If you are making a flyer to post on social media or in an email campaign, do not include too much text or any links in an image file - instead place them in the main body of the social media post or the email so they can be clicked on.
• Include one call to action. Provide one clear action you want prospective participants to take, for example, to send an email to express interest, to complete an online expression of interest form or to take part in the online study.

Download example documents

Recruitment flyer.

Created by Dr Sarah Bargiela and colleagues at UCL

Recruitment poster

Created by Dr Maggi Laurie at DART, The University of Edinburgh

Study information video

Created by Jana Brinkert et al. at CRAE UCL

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Research Recruitment Flyers

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Creating Research Study Flyers

As an essential tool for recruiting participants, well-designed research study flyers can increase awareness of your study, while attracting and engaging qualified participants.

Customizing your free research recruitment flyer with Research & Me is easy and only takes a few minutes. You can immediately download and print to start recruiting today!

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Why Use Research Recruitment Flyers?

There are numerous benefits to using research recruitment flyers to recruit participants for clinical trials and research studies.

Tips For Better Research Recruitment Flyers

Related Articles

The NIH Checklist For Research Study Flyers

Creating effective research study flyers, best places to distribute research study flyers.

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Why Your Research Recruitment Flyer Isn’t Working (and How to Fix It)

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Creating an effective research flyer to attract and recruit ideal participants to your clinical research study is harder than it seems.

At any given moment, we have unlimited amounts of information at our fingertips and everything seems to be vying for our attention.

That said, it’s no wonder why so many research studies struggle to reach, recruit, and retain study participants.

As studies continue to suggest that our attention spans are declining , crafting an enticing research recruitment flyer can be immensely beneficial to the successful completion of your clinical trial – that’s a given.

The problem is that many researchers don’t realize why their recruitment flyers don’t work and why their recruitment attempts ultimately fail.

If you’ve never put much thought into how to market effectively to your ideal participants, you’re not alone. Most researchers don’t focus on direct marketing because it’s simply not their area of expertise (and that’s okay!).

Be that as it may, it doesn’t change the fact that your “old, tried-and-true” way of designing research study flyers isn’t working well. (And, for the record, your colleagues’ flyers aren’t performing any better than yours.)

Again and again, study findings suggest that researchers consistently overestimate potential participant numbers and that as much as 50% of a research study’s timeline can be spent on recruitment alone. In a world that moves at lightning speed, you can’t afford to lose precious weeks or even days simply trying to recruit participants for your study.

It’s time to ditch ineffective systems and find a new gold-star standard. In this article, we’ll cover the hard truth about research flyers – why most of them don’t work and what you can do about it.

Most importantly, we’ll teach you a no-nonsense process using our Participant Perspective model to help you make more effective participant recruitment flyers and other recruitment materials.

Table of Contents

Why your study recruitment flyer isn’t working, marketing incompetence compromises your research, how to create an effective research flyer, plan b: don’t do it yourself, make an educated change to your clinical research recruitment flyers, finding the right help for your research recruitment.

We’ve already established that most research flyers (and often, other promotional materials) are almost uniformly bad and ineffective. The next logical step in learning how to improve them is to understand what makes them so inefficient.

Over the years, we’ve discovered that most researchers:

• Unconsciously lack the ability to advertise and market successfully.
• Are initiative-takers and often prefer to figure things out on their own.
• Tend to rely on their industry connections and relationships to solve problems rather than seek help from marketing professionals.
• Worry they’re ultimately wasting time and money on marketing support from a seasoned pro when they can just “DIY it.”

As a researcher, you’re a driven person. It’s unsurprising that you might take on the responsibility of creating clinical trial recruitment posters and flyers.

But here’s the bottom line:

Though you may have great intentions, you’ve likely never taken a single class or attended a lecture on marketing, advertising, or how to effectively recruit participants for clinical research studies.

While you may enjoy trying new things, learning how to market your study successfully doesn’t equal successful recruitment.

Though you may ask for help or feedback, chances are you’re asking the wrong audience.

Let’s tackle these troubles one by one. Though you may be well versed in the world of conducting research studies, you may have a few marketing shortcomings. Those well-intentioned mistakes (whether you recognize your limitations or not) can create some serious setbacks in your timeline and budget.

1. You don’t know what you don’t know.

Plenty of researchers lack the skills necessary to successfully market to their ideal study participants.

Famed psychologist Abraham Maslow called this “unconscious incompetence.” The concept is pretty simple – you lack the ability to do something because you don’t know you’re doing it wrong and you’re doing it wrong because you don’t actually know what you’re doing.

There’s no shame in this reality! Despite your many years of rigorous study and earning respected scientific and medical degrees, there was never any expectation that you should also master Marketing 101.

If you’ve never dived into how to advertise effectively, you can’t begin to understand something you have no knowledge of.

2. You’re used to “figuring it out” on your own.

If you’re an avid DIY’er, you may have done some research of your own to help you create your clinical trial recruitment posters and marketing materials. (Kudos to you for taking the initiative.)

In other words, you know that you don’t know enough, so you try to find the answers on your own. In Maslow’s learning stages, you’re parked at “consciously incompetent.”

However, learning how to effectively market to a specific audience (i.e. your potential study participants) requires more than reading a few articles or making a few phone calls to colleagues.

Participant recruitment, in itself, is a form of scientific study. You’ll likely test a few iterations of the same methods. But designing this “study within a study” will put you on a fast track to run out of time and have fewer participants to show for your efforts.

3. You ask the wrong person for help.

If you’re perhaps not a do-it-yourself-er and aren’t above asking for help, odds are you’re most likely to reach out to other researchers. Again, you know there are things you don’t know (you’re consciously incompetent), so you ask for advice. This makes complete common sense – researchers helping other researchers.

But when your pals are equally as clueless about marketing as you are, your collective think tank springs a leak.

4. You waste time and money trying to avoid wasting time and money.

Whether they’re consciously or unconsciously incompetent, the last thing any researcher wants to do is waste time or money when recruiting for a clinical trial.

But here are the realities:

You waste time by trying to do marketing yourself when you’re not a skilled marketer.

Then, you waste money by producing ineffective research flyers and marketing materials.

Ultimately, you risk netting fewer participants than you hoped you would.

Marketing incompetence – whether conscious or unconscious – compromises your research.

You can do “all the things” you can think of and still not find enough participants if you don’t understand how to create strong, enticing research flyers and clinical trial marketing materials.

To make up for lost time and money, you may accept a lower sample size for your clinical trial. This leads to having less robust data and results.

You may change your prescreening eligibility criteria to make it easier for people to participate. In other words, you cut corners in your own study to make participants “fit” that otherwise wouldn’t.

You may opt to drastically redesign your study by cutting out or toning down invasive (yet important) procedures or require fewer study site visits.

Making changes like these to your clinical trial plans gravely compromises your research and your study timeline.

The key point: You can do all the “right things” and still have little to show for it.

Let’s consider the fictional (yet realistic) story of “Andrew,” a clinical researcher at a well-respected university. Andrew would regularly spend a significant amount of time – up to 50% of a study period – attempting to recruit participants for his and his PhD students’ studies.

Andrew and his students would consistently “pound the pavement” and put up dozens of flyers around the university campus, in local coffee shops, and at transit stops.

No matter what he did, however, it always seemed like he had little response for his efforts or, when he did get a positive response, most participant applicants turned out to be ineligible for his or his students’ studies.

At other times, participants who were eligible often decided to drop out of the study once they learned what was required, such as necessary but invasive procedures or the number of required in-person clinic visits.

“Andrew’s” story isn’t a unique one: This recruitment flyer circus is tiring and frustrating, and yields few positive results. Though you and your peers may feel the same way and take solace in your shared frustrations, the fact remains that trial recruitment doesn’t have to be this way.

Remember, it takes a lot to grab someone’s attention these days.

We live in a world of ceaseless advertising noise. Recent estimates suggest the average American is bombarded by as many as 10,000 advertisements in a single day. As a result, we’ve learned how to tune out the excess “noise” around us and are rarely attracted to brands or companies we don’t recognize.

As a researcher, you’re likely also familiar with the increasing competition for participants. There are a growing number of studies aiming to capture eligible participants’ eyes. Studies are also becoming more complex and asking for more participants (and more from them).

With so much competition for our attention – and not just from other studies – it’s exceedingly difficult to stand out.

In essence, your research recruitment flyer has to be more than just enticing – it has to be practically show-stopping.

And while creating a recruitment flyer seems fairly straightforward, there’s a lot involved to getting inside the head of your ideal participants. Copywriting, visual design, marketing, and advertising all play crucial roles.

Developing effective research recruitment flyers calls for a completely different skill set and often requires many years of study and experience to get good at doing it.

As a clinical researcher, you may not have the set of skills necessary for stellar marketing and advertising. That’s okay – you still have tools at your disposal to help you craft an enticing and ultimately successful research flyer. 

The main things to consider when designing a flyer are verbiage and appearance. For a moment, turn off your “researcher brain” and instead, consider how your potential participants think. We like to connect this process with the old adage of “walking in someone else’s shoes.” 

In this case, you’re walking in your participants’ shoes. 

Our Participant Perspective model makes this easy.

Engage your audience.

Be as relevant as possible to your ideal participant. It’s a good idea to think about the patients you interact with on a daily basis. How do they communicate their symptoms and how do they respond to your recommendations? 

These interactions will help you better understand who your recruitment flyer is “speaking” to.

Write for a 10-year-old.

Yes, you read that correctly! This may seem ridiculous but it’s arguably the most important part of creating an effective research study flyer or poster.

Your participants are not medical professionals – they’re everyday people with jobs across dozens of industries. They don’t know medical terms or use clinical jargon to describe their troubles.

When writing the content for your flyer, avoid any use of industry jargon, large words, and long sentences. Keep it simple. Mention struggles or symptoms participants may experience in clear language that a child might use. 

Consider the big WIIFM (“what’s in it for me?”) questions.

As humans, we’re all extrinsically and intrinsically motivated in some way. 

Using that clear language, point out what benefits your participants will get in return for their time and participation. Whether you’re offering monetary compensation or simply want to communicate the positive impact your participants will have, people need to know they’re getting something out of this experience.

Help potential participants communicate their impact to others.

Again, this goes back to using language that any participant can both understand and relate to. 

Think of it this way – what can participants say to their mom about participating in your study? 

No one wants to feel like a “human guinea pig.” Help participants answer basic questions about your study. For example, prepare them to clearly explain the reason the trial is being conducted and their role in it to anyone who may ask. Can they share what answers you hope to find through your research?

Additionally, ensure that your participants know the study is being conducted by a reputable university or hospital and that it’s been approved by an independent ethics committee. Let them know their participation is fully voluntary and that they can withdraw from the study at any time.

Make it easy to sign up for prescreening. 

Make the next steps clear and simple. In fact, make them big.

Do participants need to call a phone number? Make that phone number a focal point.

Do they need to complete an online screening questionnaire ? Make that web address easy to find and remember. Avoid using really long and hard-to-type URLs. (And while we’re at it, use hyphens to separate words. This is easier to read, type out, and understand.)

If you’re using an online questionnaire, make sure it’s mobile-friendly. Half the world’s web traffic now takes place on mobile devices like smartphones.

Bottom line: Make the next step as easy as possible with low barriers to apply.

Revisiting “Andrew” the Clinical Researcher

Let’s revisit Andrew. 

After learning of the Participant Perspective model, he realized his recruitment flyers were leaving a lot to be desired. They didn’t look particularly professional and didn’t convey much credibility or legitimacy. Additionally, Andrew recognized the photos they often chose were also not very relevant to the audience they were actually targeting.

After using the Participants Perspective model to create a basic research flyer, Andrew and his students began seeing upticks in their recruitment efforts. They were getting more inquiries and were able to spend less time on recruitment overall.

Andrew knows that the vast majority of flyers are pretty terrible and now notices them everywhere. He’s amazed that they are written completely from the researcher’s point of view. Seeing these flyers has helped him realize why his own past flyers were so ineffective.

Consider Plan B: Don’t do it yourself

According to data, 85-90% of studies are delayed due to poor enrollment .

You may have been creating the same kind of flyers for years, and maybe they used to work. But with the growing competition for study participants and our attention being pulled in so many directions, their effectiveness has dwindled. 

If you’re looking at our Participant Perspective model and thinking, “This is a ton of work and I’m already busy,” we understand. 

It is a ton of work and it does take a lot of consideration to make a great recruitment flyer. 

This is why many researchers have discovered that hiring an expert to help them is a far better use of their budget and time. By leveraging a marketing specialist’s expertise, you can leverage yours. 

With the help of an experienced marketer, you set yourself up for success so you can deliver world-class research. You’re far more likely to stay on track, make progress, and be able to do what you do best – focus on the research. You’ll feel far more in control, organized, and energized.

There’s good reason to make an educated change to your clinical research recruitment flyers.

As a researcher, you know there’s more competition than ever for clinical trial participants and there’s a consistently growing number of studies. Studies are also becoming more complex and asking more of participants.

It’s hard to get anyone’s attention these days thanks to the inundation of advertisements.

People see literally thousands of them in a single day. Not only that, but thanks to the availability of digital media, we rarely look up from our screens enough to take notice of something like a research flyer. This makes it all the more difficult to cut through the noise and reach your ideal participant.

Most research flyers are poorly designed and the researchers who create them suffer from unconscious incompetence – they don’t know their flyers are ineffective or they don’t understand why they’re ineffective. 

If recruitment doesn’t go well, you may be tempted to make some tough decisions, like adjusting your study requirements which could lead you to compromise your research. 

Ideally, hiring a marketing specialist could make a world of difference in your recruitment efforts.

Leveraging their experience allows you to focus on the research and your study’s trajectory rather than recruitment woes. You can finish on time (or ahead of schedule), develop a better track record, and do more important work.

Finding the right help for your research recruitment 

As you prepare your next research recruitment flyer, use our Participant Perspective model to “walk in your participants’ shoes.” You may be surprised at your improved recruitment results.

To save both time and money ( yes, save money! ), get some help from experienced marketers from the start.

Trialfacts offers specialized recruitment services for clinical and other research studies. Instead of spending your limited budget on creating recruitment flyers that don’t work, enlist the help of a specialist to ultimately preserve your funds.

Don’t waste time trying to get it right on your own.

Which Social Media Platform Should I Use to Recruit for My Clinical Trial?

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Dissertation survival guide: posters and presentations.

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Posters and presentations

On some courses, you may be asked to create a poster or presentation to present part of your dissertation or project.

Use the resources below to help you put together a high-quality poster, and present in a confident and professional way.

Always check your Brightspace module, and assignment brief, for any specific guidance you need to follow on the layout and format of your poster or presentation.

Presentations

Nervous about giving a presentation? Use the links below to help you practice and deliver in a confident, professional way.

• PowerPoint Presenter Coach In Office365 (available to all Huddersfield students), PowerPoint has a built-in "presenter coach" feature. Use this to practice your presentation, and get real-time feedback on the speed and clarity of your speech.
• Record your presentation If you need to record a version of your presentation to upload online, use these instructions for recording voiceover to PowerPoint.
• Presenting in Teams If you need to give an online presentation using Microsoft Teams, here are some instructions on sharing your PowerPoint in a Teams meeting.
• Develop your presentation skills Use these LinkedIn Learning online courses to develop your presentation skills.

Some courses may require you to produce a poster showing part of your research findings. Or, you may wish to present your work at an academic conference. See the links below for advice on presenting your work with a poster.

• How to create a research poster Simple step-by-step guide from New York University.
• How to design an award-winning poster More detailed advice on taking your poster design to the next level, from London School of Economics.
• How to create a better research poster in less time YouTube video with advice on making an eye-catching poster that can be easily read from a distance.
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By ELISABETH PAIN, Science Careers Poster presentations at scientific conferences can provide early-career researchers with valuable opportunities to practice their communication skills, receive feedback on their research, and expand their network. Science Careers asked researchers in a range of disciplines and career stages to share their tips for making the most of presenting a poster at a conference, including any adjustments they’ve made for conferences held online. The responses have been edited for clarity and brevity. Read the full article on Science Careers .

Research Study Flyer Templates

Encourage participation in a research study by using one of the templates below. This simple, easy-to-read format works well for distribution across campus and the community. 

MS Word Flyer Templates

Download the templates below and select between a master brand or brand extension version. Each one is available in 8.5" x 11" and 8.5" x 14" with tear-offs, and in 8.5" x 11" without tear-offs. Fill in the blanks with your information, but do not add photography. Please reference the tip sheet when creating your flyer.

Master Brand, 8.5" x 11", No Tear-Offs

Master Brand, 8.5" x 11", Tear-Offs

Master Brand, 8.5" x 14, Tear-Offs

Logistics Flyer Template

Once study participants are selected, it's important to communicate effectively and provide important, logistical information in a consistent, professional manner. The following templates are available to easily adjust location, contact information, maps, etc. for each study.  

Template Options:

Master Brand, 8.5" x 11"

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Creating a topnotch dissertation proposal poster, introduction.

Posters are extensively used in the academic field. For a fact, a number of conferences include presentations of posters in their current programs. What is more, posters in research sum up research or data in a succinct and impressive approach in order to aid properly publicize it and come up with substantial discussion.

How can you construct an exceptional poster for your dissertation proposal?

Before anything else, it is fundamental to learn more about what dissertation proposal poster is. This pertains to a combination of a concise text that is mixed with pictures, graphs, tables as well as other presentation formats. Indeed, the researcher needs to stand by the poster demonstration at a conference while other participants could come and take a glance at the presentation and afterwards collaborate with the author.

Where do you start?

When working on a poster, take in mind that it is very valuable to be able to answer questions such as how you could visually share your research with the participants of the conference; what is the most astounding, engrossing and substantial findings from your research work, what form of data could you communicate at the time of your discussion which shall highly complement your poster and if it is useful to make us of images, photos, graphs and charts?

When creating your poster, you have to make sure that you only include vital data that is readable. The title must draw the interest of your target attendees and must be short. The word count should roughly be 300 by up to 800 words. In the same way, it is a must to use fonts, color and graphics effectively; your text must be to the point and pointed out clearly.

Aside from these, make use of headlines, numbering as well as bullets so that it is going to be easy to read. The layout should be clean and consistent. Do not forget to include your name, acknowledgments as well as your institutional affiliation.

Overall, a poster presentation incorporates graphics and text to present the project in a manner that is prominently accessible and engrossing. Moreover, this enables you to demonstrate your work to a larger audience of other scholars and also to discuss and obtain feedback from responsive viewers.

The formats in presenting posters actually vary from discipline to discipline. Whatever the format may be, take into account that your poster should clearly convey what you did, why you did it, how you did it and what your work actually contributes to a greater field of human knowledge and in the area of study.

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