essay about making a decision

Decision-Making

Reviewed by Psychology Today Staff

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action. Understanding strategies such as maximizing vs. satisficing , fast versus slow thinking, and factors such as risk tolerance and choice overload, can lead to better outcomes.

• The Art of Decision-Making
• How to Make Good Decisions
• Avoiding Bad Decisions

When making a decision, we form opinions and choose actions via mental processes which are influenced by biases, reason, emotions, and memories. The simple act of deciding supports the notion that we have free will . We weigh the benefits and costs of our choice, and then we cope with the consequences. Factors that limit the ability to make good decisions include missing or incomplete information, urgent deadlines, and limited physical or emotional resources.

When people are put in a familiar situation, their decisions are often fast and automatic , based on longtime experience with what works and what doesn’t. However, when encountering a situation they’ve never been in before, they have to take time to weigh the potential benefits and risks when choosing a course of action. They are more likely to make mistakes and face negative consequences.

The ability to think critically is key to making good decisions without succumbing to common errors or bias . This means not just going with your gut, but rather figuring out what knowledge you lack and obtaining it. When you look at all possible sources of information with an open mind, you can make an informed decision based on facts rather than intuition .

A satisficing approach to making decisions involves settling for a good-enough outcome, even if it’s flawed. A maximizing approach, on the other hand, waits for conditions to be as perfect as possible to minimize potential risks. People who make good decisions know when it’s important to act immediately, and when there’s time to wait and gather more facts before making their choice.

How do we choose between two or more options that seem equally appealing on the surface? Decision-making usually involves a mixture of intuition and rational thinking; critical factors, including personal biases and blind spots, are often unconscious , which makes decision-making hard to fully operationalize, or get a handle on.

However, there are steps to ensure that people make consistently excellent choices, including gathering as much information as possible, considering all the possible alternatives, as well as their attendant benefits and costs, and taking the time to sleep on weightier decisions.

In life, there is often no “right” decision. When surrounded by an abundance of options, it’s easy to experience decision paralysis or feel less satisfied with your decisions. You may even blame yourself when really you are going through “choice overload.” The key is to find ways to simplify your decision and not ruminate over the many roads not taken.

Decision-making can be stressful , and follow-through is essential. You may need to accept that panic , fear , and lack of self-confidence are often part of the decision-making process. It’s crucial to get enough sleep, so you can think clearly. Try to keep your priorities straight. Carefully weigh the trade-offs, commit to a decision, and then follow through on it.

Slow down the decision-making process to prevent impulsive choices. Be aware of common sales strategies like nudges and the decoy effect, which introduces a trick option to get individuals to make a certain decision. Gather as much information as you can, and don’t allow the desires of others to dictate your decision.

The field of behavioral economics demonstrated that people are not always rational when it comes to decision making. Fortunately, most personal and professional choices have few or no long-term, negative consequences. However, sometimes a person has to make a decision that will have a profound impact on their future—from who they marry to where they live to how they manage their professional career . In these cases, it’s important to avoid the common pitfalls that can lead to poor decision-making. These can include doing too little or too much research, mistaking opinions for facts, decision fatigue, a failure to learn from past errors, and more.

Don’t try to make the decision you would make, or railroad them into simply acting quickly if they are vacillating about an important matter. Rather, help them cultivate qualities of mind that will serve beyond just this moment, and encourage them to think through their options by simply and respectfully asking questions.

There are two types of rationalization that people commonly engage in: prospective and retrospective. Prospective rationalizing refers to rationalizing a decision before making it, whereas retrospective rationalizing refers to rationalizing a decision after the fact.

In the 2000s, Barry Schwarz coined the phrase the paradox of choice to describe the fact that American consumers have so many choices from which to choose that they often waste time and mind-space second-guessing themselves and comparing trivial differences.

When a large number of people are involved in making a decision, the process can be usurped by groupthink . Groupthink is when well-intentioned individuals make poor or irrational choices out of a desire to conform or avoid dissent. As a result, group members may feel pressured to ignore ethical considerations and refrain from expressing natural doubts and concerns.

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How to Make Great Decisions, Quickly

• Martin G. Moore

It’s a skill that will set you apart.

As a new leader, learning to make good decisions without hesitation and procrastination is a capability that can set you apart from your peers. While others vacillate on tricky choices, your team could be hitting deadlines and producing the type of results that deliver true value. That’s something that will get you — and them — noticed. Here are a few of a great decision:

• Great decisions are shaped by consideration of many different viewpoints. This doesn’t mean you should seek out everyone’s opinion. The right people with the relevant expertise need to clearly articulate their views to help you broaden your perspective and make the best choice.
• Great decisions are made as close as possible to the action. Remember that the most powerful people at your company are rarely on the ground doing the hands-on work. Seek input and guidance from team members who are closest to the action.
• Great decisions address the root cause, not just the symptoms. Although you may need to urgently address the symptoms, once this is done you should always develop a plan to fix the root cause, or else the problem is likely to repeat itself.
• Great decisions balance short-term and long-term value. Finding the right balance between short-term and long-term risks and considerations is key to unlocking true value.
• Great decisions are timely. If you consider all of the elements listed above, then it’s simply a matter of addressing each one with a heightened sense of urgency.

Where your work meets your life. See more from Ascend here .

Like many young leaders, early in my career, I thought a great decision was one that attracted widespread approval. When my colleagues smiled and nodded their collective heads, it reinforced (in my mind, at least) that I was an excellent decision maker.

• MM Martin G. Moore is the founder of Your CEO Mentor and author of No Bullsh!t Leadership and host of the No Bullsh!t Leadership podcast. His purpose is to improve the quality of leaders globally through practical, real world leadership content. For more information, please visit, www.martingmoore.com.

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Custom essay help for you, advice for a decision making essay.

It is difficult to make decisions sometimes, but it is even more challenging to write a decision making essay. Therefore, to help you with this tough task we offer you a few hints on what to write about in your essay about decision making.

Importance of the Proper Making Decisions Process

The good decision defines your success. Thus, you should better learn more on critical thinking and decision making, as this information and skills will help you a lot in your life. Being well-aware of how to find effective solutions will help you to avoid failures and manage your time without any losses.

Decision Making Essay: Explain the Process

A good decision is not always easy to get. To do everything properly, one needs to follow the next steps:

       1. You Should Identify the Problem You Are Dealing with

It is necessary to find out, what you are actually dealing with. State the case you need to get a decision for.

       2. Search for Information

To make sure what you are fully aware of the issue, gather more information about it. You should benefit from the online and offline sources.

       3. Analyze the Situation

Now you should think of the conditions of the situation that actually takes place. Analyze all the factors, which influence it and put it into logical connections with other situations.

       4. Develop the Possible Solutions

It is high time to think what can be done. Note all the possible solutions that need to be reviewed.

       5. Critically Evaluate the Options

You should think of the pluses and minuses of each possible solution you have found. This will make you close to actual making a final decision. You can draw a simple table for an each option. There should be 4 columns: strength, weakness, opportunities and threats of the option. This is known to be a SWOT analysis, which is widely used in Business Studies, Finance etc.

       6. Select the Best Option

There is the best plan of actions among the suggested ones, so choose the one based on your analysis. Obviously, the best option is the one that has the most pluses and the least minuses if to compare with others. This will be your way to resolve the situation.

       7. Act!

Making a decision without acting is pointless. Thus, proceed to the most important step of the whole process and apply the solution in practice!

Options to Get Helped in Decision Making

Sometimes we need some help in decision making. Indeed, it is a good idea to discuss the issue with a person, who is an expert in the field you need to deal with.

• Act in Groups

Having a group of experts in various fields helps a lot, since you can fully overview the issue and be aware of all the difficulties faced. Every group member is able to express his own opinion on the situation and provide an in-depth analysis from the point of view he is professional in.

• Discuss the Problem with an Expert

There is a point to talk to the expert directly. Our company has a numerous team of experts in different fields, so we will definitely find an appropriate helper for you. Your assistant will not only help you to make the best possible decision, but he is always ready to write a good and qualitative decision making essay.

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Essay on Making Decisions

Students are often asked to write an essay on Making Decisions in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Making Decisions

Understanding decision making.

Decision making is choosing between two or more options. It’s like picking between chocolate or vanilla ice cream for dessert. You think about which one you like more, and then you choose.

The Importance of Decision Making

Making decisions is important because it helps us move forward in life. Decisions like what to study, what job to take, or where to live shape our future. Just like choosing the right path in a maze, good decisions help us reach our goals faster.

Steps in Making Decisions

Making decisions involves several steps. First, we identify the options. Second, we evaluate each option. It’s like weighing the pros and cons. Third, we choose the best option. Lastly, we act on our decision.

Challenges in Decision Making

Sometimes, making decisions can be tough. It’s like standing at a crossroads, not sure which way to go. We may fear making the wrong choice or disappointing others. But remember, it’s okay to make mistakes. They help us learn and grow.

Improving Decision Making

To make better decisions, we can gather more information, ask for advice, and think about possible outcomes. It’s like doing homework before a big test. The more prepared we are, the better our decisions will be.

250 Words Essay on Making Decisions

What is decision making.

Decision making is a process where you choose one option from many. It is like picking one ice cream flavor from many choices. It is an important skill in life. We make decisions every day, like what to wear or what to eat.

Types of Decisions

There are two types of decisions: big and small. Small decisions are easy, like choosing a pencil color. Big decisions are harder, like choosing a school subject.

Steps in Decision Making

There are four steps to make a good decision. First, know what you have to decide. Second, think of all the options. Third, think about the good and bad points of each option. Fourth, choose the option that has more good points.

Importance of Decision Making

Making decisions is important because it helps us in life. It helps us choose the right things. It also helps us solve problems.

In conclusion, decision making is a key part of life. It is like a compass that guides us. So, we should learn to make good decisions. Remember, even if you make a wrong decision, it is okay. You can always learn from it and make a better decision next time.

500 Words Essay on Making Decisions

Making decisions is a part of our daily life. It is the act of choosing between two or more possibilities. Simple decisions can be what clothes to wear, what food to eat, or which route to take to school. More complex decisions can be about choosing a career path or making a big purchase like a house or a car.

The Importance of Making Decisions

Decisions are important because they shape our lives. Every choice we make can lead us down a different path. For example, deciding to study hard can lead to good grades, which can open up more opportunities for us in the future. On the other hand, deciding not to study can lead to poor grades, which might limit our options. So, decisions, big or small, can have a big impact on our lives.

Making a decision is not always easy. It can be tough when the decision is important or when there are many choices. Here are some steps that can help:

1. Identify the decision: The first step is to understand what decision needs to be made. What is the problem or challenge that needs to be solved?

2. Gather Information: Once the decision is clear, the next step is to gather information about the different options. This could involve reading, asking others for advice, or doing some research.

3. Consider the options: After gathering information, it’s time to think about the different options. What are the pros and cons of each choice?

4. Make the decision: After considering all the options, it’s time to make the decision. Choose the option that seems best.

5. Take action: Once the decision is made, it’s time to act on it. This means doing whatever is needed to make the decision a reality.

6. Review the decision: After some time, it’s good to look back and think about the decision. Was it a good choice? If not, what can be learned for next time?

In conclusion, making decisions is a crucial skill in life. It involves understanding the problem, gathering information, considering the options, making the choice, taking action, and reviewing the decision. While it can be tough, practicing these steps can make decision making easier and lead to better outcomes in life. So, the next time you’re faced with a decision, remember these steps and make the best choice you can.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

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Decision Making: a Theoretical Review

• Regular Article
• Published: 15 November 2021
• Volume 56 , pages 609–629, ( 2022 )

Cite this article

• Matteo Morelli 1 ,
• Maria Casagrande   ORCID: orcid.org/0000-0002-4430-3367 2 &
• Giuseppe Forte 1 , 3  

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Decision-making is a crucial skill that has a central role in everyday life and is necessary for adaptation to the environment and autonomy. It is the ability to choose between two or more options, and it has been studied through several theoretical approaches and by different disciplines. In this overview article, we contend a theoretical review regarding most theorizing and research on decision-making. Specifically, we focused on different levels of analyses, including different theoretical approaches and neuropsychological aspects. Moreover, common methodological measures adopted to study decision-making were reported. This theoretical review emphasizes multiple levels of analysis and aims to summarize evidence regarding this fundamental human process. Although several aspects of the field are reported, more features of decision-making process remain uncertain and need to be clarified. Further experimental studies are necessary for understanding this process better and for integrating and refining the existing theories.

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Decision-Making

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Morelli, M., Casagrande, M. & Forte, G. Decision Making: a Theoretical Review. Integr. psych. behav. 56 , 609–629 (2022). https://doi.org/10.1007/s12124-021-09669-x

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Essay on decision making 11 Models

Last updated Friday , 15-03-2024 on 11:29 am

Essay on decision making , Decision making is one of the most difficult skills that many people lack. We may find an adult but he is not able to make a decision on his own, and he must ask another person what he should do.

It is not wrong to consult someone older than us, or someone with experience, but it is wrong to go beyond just consulting to rely on others to make decisions.

Because of the importance of the essay on decision making in real life and because of its presence in the tests, we will present to you in the following a large number of ready-made models that deal with this topic in detail.

Essay on decision making

When I was a small child, my grandfather told me I had to rely on myself, but I didn’t understand what he meant.

With time, he told me that you must choose your clothes on a daily basis without interference from anyone.

I was choosing clothes that didn’t fit together, but he told me it doesn’t matter, the important thing is that you choose for yourself.

He told me that I would learn to choose with time, and that my choice was better than relying on others. Indeed, with time, I became choosing for myself and did not accept anyone choosing my clothes for me.

As I got older and older I discovered that what my grandfather did was a good and effective way to teach me self-reliance. It was a simple method, but it taught me a beautiful trait.

These days I rely on myself to make the most difficult decisions about choosing clothes. When I find two or several options in front of me, I look for the advantages and disadvantages of each option, and then in the end I choose the decision that offers me the most positives.

Short essay on decision making

Making or making decisions is one of the most important skills that earn a person great success in his life. But why is the decision so important? Because it is the number one insult to success, whether in personal life or at work.

But what is decision making? How do we know we made the right decision?. Decision is the decisive choice a person makes when two or more things are presented to him. An intellectually mature person is the one who makes good choices in all aspects of his life.

A person may learn how to make a decision at an early age, as the mother presents her child with several things in order to decide what suits him, and in this way he learns to rely on himself and choose what suits him without feeling fear and hesitation. And when he grows up, he will increase his self-confidence and be an independent person in his decisions.

Making choices in life essay

In order for a person to make a right decision, he must possess some characteristics in his personality, including self-confidence and many experiences that make him see the inside of things. This person must be based on reason and logic, not just emotion.

Thinking with the mind makes a person see the facts in front of him well. As for thinking with emotion, it makes a person look like a blind person who does not see defects. That is why it is preferable for a person to learn to think and use his mind before making fateful decisions.

The child must be trained from a young age to think with the mind and try to see the result of his decisions. When he decides to buy sweets for the week and eat them in one day, we must show him the result of his decision and that he is deprived for the rest of the week.

We must teach the child how to control his desires and that he is in control of himself. It is not right to follow his desires all the time.

The choice i make essay 300 words

One of the fateful decisions and choices that I made myself was joining the club in order to learn to swim.

I had 3 different sports to choose from.

At first the choice was difficult, but with time I decided to try all types for a month, and then choose the most enjoyable sport for me. In the end, I chose to swim because of my love for it and my superiority in training than the rest of my colleagues.

My mother told me that the decision had consequences, so I should think carefully before making my decision.

This is what happened to me when I decided to practice swimming as a consequence of my decision to go to training regularly and without delay. The consequence was that I went to training in the summer and winter, despite the cold weather.

She also told me that decision-making should be rational, not emotional. As for swimming, it is a sport that suits the nature of my body and I will excel in it and reach the world championships.

But the sport of football is dear to my heart, but I am not good at playing it professionally, so it was right to choose what suits me with my mind and not what I like and is not suitable for me.

Making decisions in life essay

Making a decision in your life may cost you the rest of your life, meaning that if you make a mistake in choosing, you will suffer for the rest of your life. And if you make no mistake, you will live in peace and happiness forever.

Therefore, do not make any decision unless you have sufficient experience and information necessary for you to make a better choice.

You must have a rational way of thinking that enables you to see the future in an approximate way to show you the results of your decision. A person who is hasty and unaware of the consequences of his decision ruins his future forever.

There are important decisions in a person’s life such as what kind of education he wants to attend or what kind of school he should go to.

There are other important decisions, such as the type of sport that he must practice in order to suit him and be able to professionalize it and reach local and international championships.

A difficult decision that you had to make narrative essay

One of the most difficult situations I faced in my life was deciding to travel abroad with my father. When my mother divorced my father, I had to decide with whom I would go to live.

The decision was very difficult because living with my father is better, because of his financial means that will provide me with a good living.

As for living with my mother, it will be more difficult because she is married to someone I do not like. So in the end, I decided to travel to live with my father, and at the same time call my mother on a daily basis. And when the holiday comes, I ask my father’s permission and travel to visit my mother and spend time with her.

When I go to my mom she feels happy and we begin to plan carefully all the places we are going to visit together. I discovered that I had made the right decision to live with my father so that I could attend a good school. When I go to my mother’s, I spend a short vacation with her and do not suffer from the harassment of her husband.

Important decisions in life essay

In the life of each of us there are several important decisions that have a significant impact on our lives after they are made. But what are the steps to make the right decision?

You must identify the options available to you and write them on a piece of paper so that you can look at them clearly. The pros and cons of each of the available options must be written. You should also write down the flaws.

Try to visualize yourself experiencing the flaws and decide whether you will be able to face them or whether they will be painful for you. In the end, try to imagine the consequences that will come to you after you choose your favorite thing.

And when you present this paper to your mind, it will show you the most suitable path for you, which will make you choose in a way that is more powerful and self-confident.

This is what wise people do when they make their decision. As for the ignorant, they are the ones who make decisions in a random manner and without any study or experience of the consequences of this decision.

The most difficult decision i had to make essay

If you are faced with a difficult choice in your life, it is not wise to make the decision in a moment of haste or without considering the consequences. Each of our choices has a number of consequences, which can be good or bad.

And you should turn to someone older than you and has a lot of experience in life to help you clarify vague matters, and in the end you must take your time to think until you choose the right one for you without any error rate.

In the event that you do not have enough experience or do not have someone to help you in making your decision, it is possible to list the pros and cons and look at each point of them and imagine yourself facing this point, and see if you will accept it or it will be impossible for you.

Essay on choices and consequences

It is well known that every decision has consequences, so you must know the consequences before you make a decision.

In order to reduce the negative consequences, you must research and ask several people about the matter, then collect their opinions and make a final decision.

Try to gather your courage and do not make any decision in the time of your anger or in times of weakness and defeat, because it is one of the worst decisions that will destroy your life later. Do not rush to make a decision, but wait until you have a complete picture in your head.

You must know that every decision has its positives and negatives, and therefore you must study the negatives and see if you will bear them or not.

The negatives are many and varied, including what may be fatal for some people. Therefore, you must determine for yourself the extent to which you can tolerate these negatives or not.

Essay about decisions in life

There are several tips you can learn before you make an important decision in your life. Including identifying your priorities that you can not do without them. Each of us has priorities that are different from other people.

If the most important thing for you is the financials, then you must look for opportunities that provide you with the means.

If traveling is your ambition, you should choose to travel abroad and make it a priority.But if seeking knowledge is your highest ambition, you will choose a decision that provides you with learning.

In this way, the path will be clear to you and you will be able to make decisions that you will not regret later. In order to determine your priorities, you must get to know yourself in the first place.

There are some people who do not know themselves and do not know what their priorities are, which causes them to make wrong decisions that may destroy their lives for the rest of their lives.

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Personal Experience in Choosing a Decision-making Style

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Decision Making Models Essay

Introduction, application of rational decision making model to advertisement, list of references.

In management, it is very critical to make rational decisions that help to minimize challenges associated with investments. Human judgment is an important aspect in the decision making process because it helps to determine the relevance of the decision made, as well to interpret the findings.

However, human judgment leads to misdirected strategic planning in cases where it is faulty. Therefore, to avoid faulty human judgment in the decision-making process, it is imperative for a firm to reflect on adopting a viable decision making model that would facilitate an increase in their sales volume. This paper will focus on a discussion of rational decision-making model, and then delve into its application in the advertisement area of the hotel industry.

Rational decisional making model takes an approach of highlighting the best decision among a number of alternatives. A case in point for this model is the six-step decision-making process, which involves following six steps before coming up a viable decision. The first step involves defining what the decision maker wants to achieve (Williams 2008: 182).

This necessitates recognising the need for change or decision-making. In this respect, the decision makers should endeavor to answer the following questions: what do we want to accomplish with the decision that we are about to make? Will this decision directly affect the workers or the clients?

How will the workers or clients react to this decision? What will be the pros and cons of making this decision? Will this decision lead us a step higher to achieving our dreams? How will we know that the decision made is successful? After all these questions are addressed, the decision makers can use their personal preferences, values, and interests to determine what is relevant.

A decision criterion that would facilitate achievement of goals should be identified shortly after the decision makers define the problem (Eisenführ et al. 2009: 210). This entails carrying out a research using various alternatives in a bid to analyse how to achieve the proposed decision.

The decision makers have a role of reviewing and weighing the previously identified alternatives in order to award them with the correct priority. This is normally followed by developing a number of viable alternatives for problem solving strategies. However, the alternatives are only listed, but not appraised.

The next stage involves rating the alternatives against the criterion. The already set criterion facilitates a thorough evaluation of the strengths as well as the weaknesses of every selected alternative. Finally, the decision-makers compute the optimal decision based on its strengths and weaknesses. The strengths of this model stems from the following factors:

• Situations facing a company can only be successfully analysed if the decision makers come up with ways of defining them explicitly;
• Coming up with a number of alternatives facilitates an increase in the level of information, thus creating many options to choose from; and
• Effectiveness in the decision making process is enhanced by combining the managers’ knowledge with the specialist expertise of internal and external consulting teams, thus eliminating emotions in the process (Phillips & Gully 2011: 301).

As such, the model ensures maximum discipline and participation from both the internal and external shareholders. On the other hand, the weaknesses of this model stems from the following factors:

• The presence of too much information necessitates a lot of time for evaluating authenticity;
• There is a waste of business opportunities due to a waste of time while searching for the best decision among the alternatives; and
• Cooperation between different parties exposes an organisation to the problem of cultural barriers (Nelson 2005: 425).

The fact that there are many individuals required to contribute to the proper working of this model makes it vulnerable to any individual biases. The saying, “a chain is as strong as its weakness link” demonstrates that the rational decision making model could be deemed ineffective if there are individuals involved in the decision making process who are not ready to work along with the needs of the already made decisions.

Hotels use advertisements as a marketing tool to draw potential customers to their products and services. Advertisement is enhanced by employing the appropriate decision making model, as this serves the role of taking advantage of the guests’ buying behavior in the hotel setting.

While defining the desired goal of the hotel, decision makers can use the rational decision model to come up with a decision of increasing returns on investment. This involves persuading guests to buy more goods and services. However, one problem comes into play while defining the desired outcome: how can the hotel persuade its guests to buy more goods and services?

Using the rational decision-making, the first strategy entails carrying out a research using various alternatives in a bid to analyse diverse ways of creating attention to potential clients. It is imperative to note that advertisers cannot persuade clients to buy goods and services if they do not understand their selling points.

Therefore, while assessing the effectiveness of the rational decision model, the decision makers should investigate matters that are related to the brand image, guests’ attitude, and guests’ psychology (Kusluvan 2003:644). This is imperative since it helps the decision makers to rely on empirical evidence of environmental factors affecting the buying trend of goods and services in the hospitality industry instead of relying on their emotions (Daft 2001:493).

For this reason, the hotel should note that guests behave in an irrational manner when it comes to buying goods and services in the hotel industry. Hence, several barriers affect their buying process: the process they rehearse before they make a purchase (Shavitt & Wänke 2001).

This process is characterised by barriers, which include the “I do not care,” “I cannot choose,” and “I cannot commit.” In the “I do not care” barrier, the guests believe that they are good at doing the routine activities they do; hence, they do not see a reason for change. The “I cannot choose” barrier revolves around guests’ emotions as they avoid tough choices even when they are straightforward, and they also delay their decisions to see if something better is out there.

The third barrier is the “I cannot commit,” which stems from the fact that guests have many choices to make, and this makes them agitated because choosing from diverse goods is a strenuous task (Shavitt & Wänke 2001).

In the scenario, the decision making process portrays that the decision makers have researched from empirical evidence in a number of research tools in order to supply alternatives on how to market the goods and services in the hotel setting.

These include the local and weekly newspaper, local Sunday magazine and newspaper, the age magazine, trade press, local radio, delicious magazine, SA life magazine, the age magazine, Robb report, Simon Thomson review, local visitors guide, PR agency, billboards, and direct mails, among others.

The advertisement scenario portrays that the decision makers are able to come up with a number of options from which they can use to make a comparison in a bid to identify the most favorable option that would facilitate choosing the most appropriate alternative. Thus, for each product category, the scenario portrays at least two types of products.

This is confirmed by the fact that there are two alcoholic drinks. There are also two types of non-alcoholic drinks, which include coffee and Coca-Cola. There are options for recreation facilities and two types of tobacco: one from America and the other one from United Kingdom.

The best product /service among the alternatives should be based on what is best for the guests: guests’ emotions, and not the emotions of the decision makers. In this regard, the advert with a rabbit has a connotation with guests’ emotions; thus, it is an appropriate advert to eradicate the “I cannot choose” barrier.

Furthermore, using sheep in the advertisement strategy arouses guests’ emotions, which, in turn, facilitate buying or the booking process. This stems from the fact that most clients are more inclined to purchasing emotional products as opposed to the non-emotional products (Falkowski & Grochowska 2009).

The scenario provides us with a decision making process that seeks to inform the clients on the unique products in the hotel. A chair with three stands is a case in point. Advertising using unique products helps the guests to recognise that the hotel provides products with better options. A tablecloth marked with an occasion, such as valentine day, is a rational decision making strategy that helps to create clients’ desire for the restaurant, thus eliminating “I do not care” barrier.

Additionally, this scenario helps us to highlight the pros and cons of rational decision-making model. This is confirmed by the fact that the decision makers have used the mailbox to call the attention of potential clients, and have thus received a number of letters suggesting various action plans.

This portrays that the effectiveness of the decision making process is enhanced by combining the decision makers’ knowledge with the clients’ or stakeholders’ knowledge in a bid to provide them with better goods and services. The disadvantage of this strategy is that there is an information overload emanating from the mail, and this proves to be impractical in the decision making process, as confirmed by the mail latrine.

The evaluation of the decision made is based on the mission and the vision of the hotel. It is evident that the hotel has intensified on a mission of paying close attention to behavior that is most likely to generate increased revenue, and at the same time, making sure that it provides the guests with a tremendous restaurant experience.

The vision, on the other hand, is ascertained by the fact that the firm endeavors to achieve its long-term benefits through a good decision-making process that aims at selling innovative services and products, which enhance brand awareness and loyalty. But all these are based on reflecting on who and what they are, as well as realising the selling points of goods and services offered by the hotel.

From the analysis presented in this paper, it is clear that the rational decision making model enhances selection of the best decision amongst the alternatives. Therefore, proper understanding of this model is essential in ensuring that the decision makers reap benefits from it. This involves understanding how to identify a problem or to establish a need for change, setting the accurate vision, establishing the authenticity of alternatives, selecting the most suitable alternative, and, finally, executing an accomplishment plan.

More so, this paper demonstrates the ability to use the rational decision making model in advertising. And even though the rational decision-making model is faced with a number of challenges such as information overload and time constraints, its implementation can prove to be of paramount importance in a number of companies.

Daft, R. L. 2001. Organization theory and design . Cincinnati, Ohio,South-Western College.

Eisenführ, F., Weber, M., & Langer, T. 2009. Rational decision making . Berlin, Springer.

Falkowski, A., & Grochowska, A. 2009. Emotional network in control of cognitive processes in advertisement. Advances in Consumer Research, 36, 405-412.

Kusluvan, S. 2003. Managing employee attitudes and behaviors in the tourism and hospitality industry . New York, Nova Science Publishers.

Nelson, A. J. 2005. A companion to rationalism . Malden, MA, Blackwell Publishers.

Phillips, J., & Gully, S. M. 2011. Organizational behavior: Tools for success . Mason, Ohio, South-Western Cengage Learning.

Shavitt, S., & Wänke, M. 2001. Consumer Behavior. Blackwell Handbook of Social Psychology , 569-590.

Williams, C. 2008. MGMT . Mason, OH, Thomson South-Western.

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IvyPanda. (2020, January 26). Decision Making Models. https://ivypanda.com/essays/decision-making-models-essay/

"Decision Making Models." IvyPanda , 26 Jan. 2020, ivypanda.com/essays/decision-making-models-essay/.

IvyPanda . (2020) 'Decision Making Models'. 26 January.

IvyPanda . 2020. "Decision Making Models." January 26, 2020. https://ivypanda.com/essays/decision-making-models-essay/.

1. IvyPanda . "Decision Making Models." January 26, 2020. https://ivypanda.com/essays/decision-making-models-essay/.

Bibliography

IvyPanda . "Decision Making Models." January 26, 2020. https://ivypanda.com/essays/decision-making-models-essay/.

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