social media research presentation

Social Media Strategy Presentation

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team. 

Use a social media strategy presentation template to:

• Present research, goals, and strategies to executives
• Keep social media team members informed
• Check in on social media campaign progress and deliverables

Create a stunning Social Media Strategy Presentation

Every slide in your social media strategy presentation template fills an important role, so choose them carefully. While putting together your social media strategy deck slides, think about adding graphs, comparison charts, timelines, or a SWOT analysis to make your points visually. Some potential slides to include are:

Pro tips for your Social Media Strategy Deck Template

Consider these tips when creating your social media strategy deck.

A good rule of thumb for your social media presentation: provide an overview before diving into the details. This kind of structure may help your slides connect and flow naturally.

Charts, graphs, timelines, diagrams, and other graphics can transform your social media strategy presentation into a memorable, meaningful one.

Think about including pauses or breaks for Q&A into your social media strategy presentation.

Limit one idea or one topic to one slide. Overcrowding each slide makes it harder for your audience to absorb and remember the information, as well as execute on it.

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How to give better social media presentations (free templates included)

Written by by Ronnie Gomez

Published on  December 11, 2023

Reading time  6 minutes

Public speaking skills are a career accelerator, especially in social media marketing . According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

If that makes your palms sweaty, don’t panic. Skills can be learned. It just takes time and practice.

If you’re ready to start giving more compelling social media presentations, you’re in the right spot. In this article, you’ll find a list of the essential elements of a social media marketing presentation, expert advice on speech delivery and templates to speed up your deck creation process.

What is a social media presentation?

A social media presentation is a speech, lecture or pitch in which elements of a social media strategy are shared and explained to an audience—senior leaders, internal stakeholders, clients, etc.

Like a snowflake, no two presentations are the same. Every social media marketing presentation is tailored to the needs of a specific situation or goal. Broadly, these presentations can be categorized into the following:

• Pitch presentations : Here, the speaker aims to persuade the audience on a strategic initiative. This could involve pitching services to a potential client in an agency setting, or in-house teams pitching a new tool or process.
• Update presentations : These presentations keep stakeholders informed about the progress of a strategy—wins, opportunities, lessons learned, etc.
• Knowledge-sharing presentations: The speaker aims to educate stakeholders on insights gained through social media data collection .

Each of these presentations has the power to give your social media efforts new meaning. They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results.

The 4 elements of a persuasive social media presentation

It can be difficult to tell when a presentation is ready to share. After spending hours developing a talk track and creating a deck, the lines between critical information and fluff can blur. The following list will help you plan and audit presentations to ensure they’re well-received every time.

1. A cohesive narrative

Why are you delivering your social media presentation?

Behind every exceptional presentation lies a central thesis—a significant idea or perspective that you intend to convey to your audience. Even routine performance updates should have a driving purpose.

Starting from this point will align all of the information you incorporate—from your opening hook to your concluding thoughts—to create a cohesive, compelling story.

2. Succinct slides

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.”

3. Compelling data visualizations

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is “that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story or allows us to focus only on the information that’s important.”

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are quick to spot.

4. Room for conversation

Engaging your audience goes beyond simply presenting great content. It’s about fostering a connection with them. It’s not enough to ask “any questions?” at the end of your presentation. You need to create space for everyone to absorb and interact with their newfound knowledge.

Create space throughout your presentation to seek feedback on crucial concepts or areas of concern. Tailored questions create engaged audiences.

Expert advice for delivering your next social media presentation

If you’re looking for presentation advice, who better to turn to than a salesperson? That’s why we went to John Barrows, CEO of JB Sales for his guidance on presenting. Barrows provides professional sales training to companies like Salesforce, LinkedIn and Amazon, plus he has over 25 years worth of presentation experience.

We asked him for his expert advice on giving exceptional presentations. Here’s what he had to say.

Know the ins and outs of your business priorities

A great presentation is all about delivering value. You need to draw distinct lines between the content and its business value . Otherwise, you risk losing your audience’s attention right from the start.

“We have seconds to get people’s attention these days,” says Barrows. “A person’s most valuable asset is their time.”

You can give more engaging presentations simply by staying up to date on company goals and priorities. Get to know what’s top of mind for senior leaders and other stakeholders so you can tailor your presentation content accordingly.

On sales calls, Barrows does this by asking each individual attendee what they’d like to get out of the meeting. You can mimic this approach by setting up regular 1:1’s with team members to stay up to date on their priorities.

Practice, practice, practice

According to Barrows, practice can and will make perfect. “Public speaking is one of the biggest fears that most people have, but a lot of it comes down to confidence and preparation. The more prepared you are, the more confident you’ll be in your presentation.”

Barrows refers to confidence and preparation as the art and science of giving a good presentation. The art can be seen in skilled delivery and a snazzy deck, but it’s preparation that keeps everything on track. “If you come in unprepared to a meeting and you get one curveball of a question, you tend to fall apart. Preparation gives you the confidence you need to adjust on the fly.”

Watch your playback footage

It may make you cringe, but the best way to improve your presentation skills is to record yourself and watch it back.

Barrows figured this out after taking a presentation skills course, but not through instructor feedback. It was watching himself back on video that showed him everything he wanted to fix. Common public speaking issues—like overusing filler words and standing with closed body language—are easy to spot on tape.

The good news is, in increasingly distributed workforces, you don’t have to set up a camera during your Monday morning stand up to get footage of yourself speaking in front of an audience. You can just watch the Zoom recording.

Remember you’re a person speaking to people

This is especially important to keep in mind when talking to business leadership. You may look around and see a group of senior executives but at the end of the day, it’s really just another person.

“When I was first starting out in sales, I would get nervous presenting in front of CEOs and people who I perceived to be smarter or more important than I was,” says Barrows. “Presenting can cause imposter syndrome. But, if you take a minute to connect with your audience, you’ll see they’re not that intimidating.”

We can all agree “picture your audience naked” is universally bad advice. Instead, picture your audience as your friend’s dad or a neighbor. Thinking of people as who they are in their daily lives can be a powerful way to fend off nerves.

3 social media presentation templates to build off of

It happens all the time: You set aside 30 minutes for deck creation and an hour later, you’re still trying to figure out the layout of your third slide. A good presentation deck takes time, but that’s time you could be using to practice.

Instead of stressing over your design chops, try one of these pre-built social media marketing presentation templates. Update them to match your brand guidelines, fill in your information and you’re all set to present.  

Social strategy workshop template

Download the 2023 Sprout Social Index™ Report for a customizable deck template that will help you align stakeholders around key opportunities for your social strategy. Use it to lead conversations around how your business can maximize the utility of:

• Emerging technologies, like AI and automation
• Changing consumer engagement preferences and patterns
• Team structures and collaboration norms
• Revenue impact from social

Social media strategy pitch template

  This leadership presentation deck will help you pitch a compelling vision for your next campaign, initiative or annual strategy. Update it with historical performance insights to bridge the gap between raw data and direct business value.

Social insights analysis template

Your social insights can’t do anything for your business if they live and die within your marketing team. This social insights analysis deck template will help you synthesize findings from social media listening to provide key stakeholders with actionable insights to inform work across the org.

Your next social media presentation will be your best one yet

  It’s perfectly normal to feel nervous before speaking in front of a group; most people do. Some of the world’s best public speakers get the same increased heart rate and sweaty palms as the rest of us. Thankfully, now you have everything you need to give great presentations despite those nerves.

Go prep for your next presentation, and use insights from the 2023 Sprout Social Index™ Report to infuse even more value into your work. With it, you’ll get a presentation-ready insights deck that you can tailor to further establish your expertise.

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How to create a social media presentation for any business and brand (+ bonus tips for newbies)

What is social media presentation.

In the digital age, where attention spans are shrinking, creating an effective social media presentation is crucial for capturing and retaining any client’s interest. For example, when a business is looking for a social media manager (SMM) to boost their company’s social media presence, they want to know what will be done before it is actually done: what results they’ll get and what methods will be used to achieve them. That’s when a social media presentation comes in handy as the most attractive and informative way to introduce a business PowerPoint presentation .

If you wonder how to present a social media strategy, consider the below tips to help guide your path forward. In today’s article, we’ll walk you through the essential steps to create an impactful social media strategy PPT for any platform that not only conveys your message effectively but also engages your client, so dive right in!

How to create a social media strategy presentation?

Before you design slides, you need to have text, images, or infographics to add. A social media PowerPoint presentation must be related to content such as your social media strategy. Below, we share the steps that will help you craft an impactful social media marketing presentation for client they will never forget!

Disclaimer: You should not limit yourself to just one slide, e.g., to show the target audience, and we’ll now give you an approximate skeleton to follow.

Set goals: Slide 1 ⎼ Social media goals

To present informative social media presentation slides, you should have a solid discussion with the client to discover their business goals and transform them into social media goals. It will impact further brand presentation and research on the target audience, competitors, and promotion methods. In such a presentation, your clients will expect clear and tangible metrics.

For example, a shoe company wants to boost its sales using Instagram. In this case, you have to create goals of getting more conversions in sales, like increased clicks to the company’s website. Your social media analytics presentation should depict how a specific promotion method on a specific platform will give specific numbers.

Pro advice: Use Google Analytics for enhanced tracking and PowerPoint redesign services to create compelling diagrams.

Research your audience: Slide 2 ⎼ Target audience

Most clients know the “persona” they are marketing to, but your task is understanding if desirable business goals match the typical buyer persona. If the client doesn’t know their target audience, you should make recommendations but still try to discover the location, age, occupation, or favorite game of the people they want to reach. The more criteria you know, the more targeted tone and voice you will be able to use to influence people’s choices.

Research competitors: Slide 3 ⎼ Competitors

An effective social media marketing presentation ppt has to analyze direct competitors that definitely exist. And their SMM has already tried promotion strategies for you to learn from or avoid. Researching competitors is about thinking outside the box and analyzing their mistakes or successes. Your client should not be present on every platform, so do research and explore which ones will work best for their business.

When looking at competitors, consider two main things:

• MARKET GAP (e.g., there is no podcast about house plant care).
• LEAD ENGAGEMENT (e.g., they get fantastic traffic from Instagram).

Remember, researching competitors teaches you what to do and what not to do: posting frequency, type of content, followings of their followers, and more.

Do social media audit: Slide 4 ⎼ Social media analysis

Any social media report presentation must summarize what the company is already doing. It may be a new company you have to launch social media channels for, and it may be an experienced business looking for a new strategy.

If you create a social media strategy for an existing company, you have to audit its media to define baseline metrics: the number of followers, demographic data, average engagements, content performance, and other important analytics.

If you create a social media strategy for a startup, you will have what to offer only after researching their personas and suitable social media. For example, the target audience is women aged 40 to 55 living in the suburbs, so you offer to go with Facebook.

Set up the infrastructure: Slide 5 ⎼ Content posting tools

In the case of a new company, setting up the infrastructure means doing manual work or making use of SOPs to automate processes.

Answer the following questions if you’re going to do everything manually:

• Am I going to post things natively?
• How are we going to get the content calendars approved?
• Am I the only one to contact/answer the audience in DM/messaging?

In the case of established companies, they will most probably onboard you on a tool they already use and assign a colleague for you to master it quickly.

Create a content calendar: Slide 6 ⎼ Instagram/Facebook/TikTok content calendar

The last thing is putting together your content calendar and content into motion, which can be the hardest part. The last slides in the social media presentations ppt show an example of a post and calendar in tools like CoSchedule. For instance, you will post stories daily, behind-the-scenes images twice a week, and share product posts thrice weekly.

Regardless of plenty of scheduling tools, we advise building a simple content calendar in Excel Spreadsheets to send directly to a client and get approval/feedback.

6 bonus tips for newbies

Tip #1: develop a compelling storyline.

Every effective presentation tells a story, and social media presentations are no exception. Craft a compelling narrative that takes your client on a journey, keeping them engaged from start to finish. Begin with a strong introduction, followed by a clear progression of ideas, and conclude with a memorable closing. Remember, a well-structured storyline can enhance the overall impact of your social media content strategy presentation.

Tip #2: Design eye-catching visuals

Visual elements play a crucial role in any presentation. Create visually appealing graphics, images, and videos that complement your content and are consistent with the brand’s aesthetics. Then, ensure they are optimized to maintain a professional and cohesive look across different devices.

Pro advice: If design is not your cup of tea, consider hiring a professional PowerPoint redesign company to create beautiful icons, diagrams, and other visuals for you.

Tip #3: Incorporate engaging multimedia

Diversify your content by incorporating various multimedia elements. Leverage the power of videos, GIFs, and interactive elements to captivate your client even more.

Tip #4: Keep your social media presentation ppt concise

In the fast-paced world of social media, conciseness is key, so keep your presentation focused on the essential points. Avoid overwhelming your client with excessive information. Instead, prioritize clarity and simplicity to ensure your message is easily digestible. Consider using bullet points, short sentences, and impactful visuals to convey your ideas efficiently.

Tip #5: Leverage data and statistics

Support your claims and statements with relevant data and statistics. Incorporating credible information not only adds authenticity to your presentation on social media strategy but also helps build trust with your client. However, be sure to attribute your sources to enhance credibility.

Tip #6: Optimize for mobile

With the increasing use of smartphones, optimizing your presentation for mobile devices is crucial. Ensure that your content is responsive and looks appealing on smaller screens. Test your presentation on various devices to identify and address any formatting issues. A mobile-friendly presentation enhances accessibility and caters to the preferences of on-the-go clients.

Creating an effective social media campaign presentation requires a thoughtful combination of understanding the client’s needs and their target audience, compelling storytelling, and visually engaging content. By following the tips outlined above, you’ll be well-equipped to craft presentations your client will most definitely appreciate.

In case you need any help with social media slide design, don’t hesitate to contact us for professional assistance. Our presentation design experts are available to help 24/7/365!

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• Presentation

Using Social Media Research Data Responsibly: Considerations for Librarians and Researchers Public Deposited

The slides below were presented as a webinar for the Research Data Archiving and Preservation Association (RDAP) on June 3, 2021. The abstract below describes the presentation and a viewable and downloadable recording of the presentation can be found here: https://osf.io/rmjfu/ Abstract: What is the role of privacy and consent in social media research data? What are the potential political, institutional, and ethical issues that researchers should consider when developing projects that utilize social media data? Social media-based research has proliferated in recent years, and as researchers increasingly view social media platforms as a source of valuable and easily mined data, this trend is accelerating. However, the norms, policies, and ethical considerations that regulate the use of these data remain confusing and vague. This webinar will overview the current political, legal, and ethical issues surrounding social media based research. It will also discuss practical steps that researchers and those in research support roles can take to minimize the potential risks that arise when using social media data. Such steps include developing plans to safeguard participant privacy and consent, and understanding Terms of Service or User Agreements.

• Wrigley, Jordan
• Ranganath, Aditya
• University Libraries
• research data
• data ethics
• social media
• particpant consent
• sampling bias
• University of Colorado - Boulder
•  https://osf.io/rmjfu/
• No Copyright - Non-Commercial Use Only
•  https://doi.org/10.25810/H8H3-WH77
• English [eng]
• Wrigley, J., & Ranganath, A. (2021). Using Social Media Research Data Responsibly: Considerations for Librarians and Researchers. University of Colorado Boulder. https://doi.org/10.25810/H8H3-WH77
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Self-Presentation in Social Media: Review and Research Opportunities

2021, Review of Communication Research

This paper reviews existing research on self-presentation in social media in order to inform future research. Social media offer seemingly limitless opportunities for strategic self-presentation. Informed by existing self-presentation theories, a review of research on self-presentation in social media revealed three significant context and audience variables that were conceptualized in a model. First, three affordances of social media-anonymity, persistence, and visibility-were discussed, as research has revealed the moderating effects of these affordances between self-presentation goal and the self-presentational content shared in social media. For example, one might expect that social media users are more likely to present their actual selves under conditions of less anonymity, more persistence, and more visibility. On the other hand, the freedom associated with more anonymous, less persistent, and less visible social media may lead to idealized self-presentation. The second finding revealed the impact of other-generated content in the form of likes, comments, tags, and shares on social media users' self-presentation content, mediated by how they choose to manage such content. The third theme concerned the moderating effect of context collapse on the relationship between goals and self-presentation content. The composition of an impression manager's audience from one platform to the next varies across social media platforms, impacting and often complicating the attainment of self-presentation goals in the midst of merging networks of people. Social media users have adopted varying ways to navigate the complexities of context collapse in their pursuit of self-presentation. Although we have learned much from this body of literature, a more comprehensive theory of self-presentation in the hypermedia age is needed to further advance this area of research.

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New Media and Mass Communication

Mariah Muda , Rahmat Ghazali

Self-presentation Strategies in Social Media

Waelxaah Dan Nyongesa

The rapid growth in the use of social networking sites popularly known as social media has opened up new avenues for interaction among people and organizations across the globe. Giving users the freedom to control personal information on their profiles has resulted in unprecedented gains for both corporations and individuals. The information shared on these platforms has not only transformed the manner of socialization but also created opportunities for people to showcase different abilities and capacities.

e-Journal of New Media

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This study aimed to lay out an up-to-date literature review on self-presentation and impression management (Goffman, 1959) in social networking sites (SNSs) through a descriptive analysis method. Following an introduction to the concepts, and the significance of self-presentation research, the current state of the discourse has been discussed under four themes: the debate of actual versus idealized selves in SNSs, resources for self-presentation in SNSs, online self-presentation typology and strategies, and determinants of online self-presentation. The review indicated that impression management typology was found to be a useful analytical framework for future research. However, it was reported that users employed various self-presentation tactics to create a favorable impression on others as well. It was also revealed that personality traits, technical features of SNSs, audience size and diversity, culture, and other-provided information were among the determinants of self-presentation. Finally, it was shown that self-presentation in SNSs merits focused attention as more research is needed to gain a solid understanding of to what extent actual selves are presented online. The study concluded with a call for further research in the investigation of the presentation of self in educational settings including second language teaching and learning contexts.

Journal of Internet Social Networking and Virtual Communities

Jamel-Eddine Gharbi

Computers in Human Behavior

Simone Moran

IJAR Indexing

This study investigates self-presentation strategies among Face book Participants, exploring how participants manage their online presentation of self in order to accomplish the goal of presenting the impression they desire. Thirty-four individuals participated in semi-structured interviews about their Face book experiences and perceptions of each other profile and were asked to describe the impression being projected and give a adjective to it. This helped in capturing the impression being ?given? and ?impression being received? by others. Qualitative data analysis suggests that participants attended to small cues online, mediated the tension between impression management pressures and the desire to present an authentic sense of self through tactics such as creating a profile that reflected their \"ideal self,\" and attempted to establish the veracity of their identity claims. This study provides empirical support for Social Information Processing theory in a naturalistic context.

Kate Thirlaway

On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously twenty-four hours a day. Prior research has inferred this results in a lowest common denominator effect (LCDE) whereby people constrain their online presentation to the standards of their strictest audience. However, this existing work neglects to address differences in the 'value' (social/economic) of the audience. Through the lens of self-presentation theory, we argue that it is not the strictest audience that constrains behavior but the strongest (i.e. that which has the highest score for standards and value combined). We call this the strongest audience effect (SAE). The aim of this research is to examine and contrast the LCDE and SAE. A survey of young Facebook users (n=379) provides support for the SAE when compared to LCDE, with the strength of the strongest audience predicting behavioral constraint and also social anxiety. Additional insights are generated into whic...

Ivan Perkov

This paper presents a sociological theoretical framework for the study of self-presentation in social networks. Theoretically, the paper draws on the sociological classics of E. Goffman and M. Castells and work from other academic fields in which self-presentation and social networks have been explored as social phenomena. The first part of the paper provides a contextual framework for the development of information technology and the growth of social network users, and offers some terminological clarifications. Then, the sociological approaches to the phenomena of social networks and self-presentation are analysed within the framework of the dramaturgical approach. The spatio-temporal framework created by the emergence of the Internet is questioned, and self-presentation is examined in this context. The notion of the exhibition site that defines the new form of appearance on social network platforms, the temporal status of the contemporary form of self-presentation on social networks and the asynchronous character of communication implied by this self-presentation are also analysed.

Jian Raymond Rui , Michael Stefanone

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Celebration of Learning 2024 showcases research

The annual Celebration of Learning showcases work by students, faculty and staff at Augustana.

This year's celebration on May 8 included poster presentations, interactive sessions, an art show, panel presentations and special events.

Inclusion law in Nepal falls short

In "Navigating Nepal's Legal Requirements for Transgender Inclusion Beyond Labels," Krisha Silwal , a sophomore from Nepal, discussed how Nepal's legal recognition of a third gender category has presented complicated limitations for transgender individuals.

In 2007, Nepal became the first South Asian country to legally recognize a third gender category beyond the traditional male or female binary by allowing individuals to opt for "other" in their official documents based on their self-identification. Nepal subsequently garnered recognition as a nation supportive of the queer community's rights by challenging the Western notion of a gender binary.

While the law aimed to support the diverse needs of the community, it fell short in practice.

Silwal — a women, gender, and sexuality studies; economics; and data science triple major — argued that the proof of gender-affirming surgery and recommendation from the medical board required by the government for individuals seeking to alter their gender identity legally reinforces established power structures. In particular, the intersection of wealth and caste and lack of representation of the LGBTQ+ community in medicine and government influence the accessibility of gender recognition.

The fact that only 10 individuals have legally transitioned since the law’s passage in 2011 demonstrates, Silwal argued, that the legislation creates barriers that limit transgender individuals to legally self-identify.

Who gets the last seat on the lifeboat?

One last seat on a lifeboat and three professors vying for the spot.

The "Lifeboat Challenge," presented by ALIVE (Augustana Leaders in Vocational Exploration), stands as a cherished tradition at Augustana, offering a platform for professors to advocate for the significance of their disciplines in securing the world's survival. As they compete for the final seat in the metaphorical lifeboat, each professor presents compelling arguments on how their field contributes to the world.

Jacob Grothjan , visiting assistant professor of biology; Dr. Roman Bonzon , professor of philosophy; and Dr. Mark Safstrom , associate professor of Scandinavian studies, engaged in a fierce competition for the final seat.

And the winner is… Dr. Mark Safstrom!

According to Dr. Safstrom, his proficiency across various disciplines positions him as the ideal candidate for securing a place on the lifeboat, guaranteeing a versatile skill set essential for survival and adept problem-solving in unforeseen situations.

Some may argue that his victory in securing the open seat also was tied to his thoughtful gesture of bringing Pepparkakor, a delicious Swedish ginger thin.

Senior Art Show 2024

Christina O'Connell , a senior from Moline, Ill., majoring in graphic design and studio art, presented her Senior Inquiry.

"Creating design systems and then figuring out how to implement consistency across a variety of outlets is a fun puzzle I enjoy putting together, so with Squiggle Squaggle, I’ve created a cohesive brand system along with the products that live within that brand," said O'Connell.

→ See more work from the Senior Art Show 2024

Embracing passion with the insect ambassador

In “Kitchen Metamorphosis,” Chef Joseph Yoon shared his personal journey that led him from buying a one-way ticket after college to play his saxophone in Europe to now being known as a world renowned chef and an edible insect ambassador.

Since 2017, Yoon has traveled 300+ days and toured across five continents to champion the potential of insect agriculture. He regularly appears in global media and presents at colleges and museums.

Yoon described himself as “a very proud liberal arts major.”

“It allows you to think critically, and not just accept the answers that were given to me,” he said. “The liberal arts prepared me for becoming an adult and entering the real world.”

Over the years, Yoon worked in the music industry and then transitioned to cooking, eventually cooking for celebrities and executing meals for hundreds or thousands of people. In 2017, he was approached for a project to cook with insects. That sparked him to research U.S. agricultural organizations and learn about the prospect of insects to aid in food insecurity.

Yoon chronicled experiencing racism and doubters during his life experiences. He encouraged everyone to continue following their passion and seek what is authentically true to them, no matter the barriers.

“Because when we’re able to shut out that fear and we’re driven by purpose and we’re able to say yes, amazing things will happen in your life,” he said. “Finding that purpose and conviction was so much more important to me than making money.”

Upcoming events with Chef Yoon:

• Saturday, May 11: NEST Café: Chef Joseph Yoon dinner
• Monday, May 13: Roys Lecture: Chef Joseph Yoon, Edible Insect Ambassador

If you have news, send it to [email protected] ! We love hearing about the achievements of our alumni, students and faculty.

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Clemson News

College of Behavioral, Social and Health Sciences honors faculty and staff excellence during annual awards presentation

Faculty and staff in the College of Behavioral, Social and Health Sciences (CBSHS) were honored for their excellence in research, teaching and service during the College’s Spring Faculty and Staff Meeting on May 7.

“CBSHS faculty and staff are advancing our mission to build people and communities through their incredible contributions to research, high-quality teaching and commitment to transforming lives throughout South Carolina and beyond,” said Leslie Hossfeld, CBSHS dean.“It is an honor to gather together each year to celebrate their hard work and acheivements.”

Faculty Awards

• Junior Special Rank Outstanding Teaching Award – Lauren Stephens, Senior Lecturer, Department of Parks, Recreation and Tourism Management
• Senior Special Rank Outstanding Teaching Award – Lindsay Garrard, Principal Lecturer, School of Nursing
• Junior Tenure Track Outstanding Teaching Award – Sara Sarasua, Assistant Professor, School of Nursing
• Senior Tenured Outstanding Teaching Award – Lauren Duffy, Associate Professor, Department of Parks, Recreation and Tourism Management
• Excellence in Research Emerging Scholar Award – Irene Pericot-Valverde, Assistant Professor, Department of Psychology
• Excellence in Research Senior Scholar Award – Lesley Ross, Professor, SmartState/SmartLife Endowed Chair in Aging and Cognition and Director of the Institute for Engaged Aging, Department of Psychology
• Excellence in Service and Outreach – Dan Anderson, Principal Lecturer, Department of Parks, Recreation and Tourism Management

Staff Awards

• New Employee Award for Exceptional Performance and Outstanding Service – Katherine Porter, Administrative Coordinator, Department of Public Health Sciences
• Team Player Award – Ben Card, Lead IT Consultant, School of Nursing
• Team Player Award – Lisa Link, Human Resources Liason and Payroll Manager, School of Nursing
• Outstanding Student Service Award – Cynthia Mihalchick, Student Services Program Coordinator, School of Nursing

$1 Million Club Awards

Awarded to researchers with over $1 million in expenditures over a three-year period, CBSHS recognized:

• Caitlin Moore, Associate Director of Clinical Operations, Clemson Rural Health

Length of Service Recognitions

• Erin Ash, Associate Professor, Department of Communication
• Charles Chancellor, Associate Professor, Department of Parks, Recreation and Tourism Management
• Katherine Curtis, Associate Professor, Department of Political Science
• Lauren Duffy, Associate Professor, Department of Parks, Recreation and Tourism Management
• Lindsey Garrard, Principal Lecturer, School of Nursing
• Jennifer Grandits, Principal Lecturer, Department of Psychology
• Gary Machlis, University Professor of Environmental Sustainability, Department of Parks, Recreation and Tourism Management
• Robin Metler Atkinson, Student Services Program Coordinator, School of Nursing
• Marissa Shuffler Porter, Associate Professor, Department of Psychology
• Gwynn Powell, Associate Professor, Department of Parks, Recreation and Tourism Management
• Erin Siders, Academic Advisor, CBSHS
• Denise Anderson, Associate Dean for Undergraduate Studies, Faculty Affairs and Inclusive Excellence, CBSHS
• Glen Gibson, IT Consultant, CBSHS
• Sarah Griffin, Professor and Interim Chair, Department of Public Health Sciences
• Bruce Ransom, Professor, Department of Politcal Science
• Mandy Topper, Administrative Assistant, CBSHS Dean’s Office
• Rick Tyrrell, Professor, Department of Psychology

The College of Behavioral, Social and Health Sciences (CBSHS) was established in July 2016. CBSHS is a 21st-century, land-grant college that combines work in seven disciplines – communication; nursing; parks, recreation and tourism management; political science; psychology; public health sciences; sociology, anthropology and criminal justice – to further its mission of “building people and communities” in South Carolina and beyond.

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Updates for the S&T community

2024 Graduate Research Showcase Winners Announced

Posted by sami holt on may 8, 2024.

Winners of the oral and poster presentations pose with Dr. Samuel Frimpong and Dr. Colin Potts. From left, Frimpong, Gracie Boyer, Mohsen Mohammadi Beirami, Kyle Worden, Sarah Fakher, and Potts (winners not present are Christopher Hogan and Remy Mathenia). Photo Credit: Fernando Chavez.

On Friday, April 26, more than 50 graduate students presented their work at the Graduate Research Showcase as a poster or short oral presentation. Their work was evaluated on overall research by a panel of judges, including S&T faculty and representatives from employers across the state. First-place winners were awarded a cash prize of $500. Second- and third-place finishers received $300 and $150, respectively.

The following students were honored at the award ceremony in recognition of their outstanding achievements:

Best research oral presentation: • First place – Sarah Fakher, MS student in Biological Sciences “Metal-ion Doped Borate Bioactive Glasses- A Novel Direction in Minimizing Nosocomial Infections and Antibiotic Resistance.” The research advisor is Dr. David J. Westenberg. • Second place – Mohsen Mohammadi Beirami, PhD student in Mechanical Engineering ” Exploring Kinematics Contribution to the Arm Stiffness Modulation During Overground Physical Human-robot Interaction.” The research advisor is Dr. Yun Seong Song. • Third place – Kyle Worden, PhD student in Aerospace Engineering “Effect of Thermal Relaxation Models on Hypersonic Planetary Entry Flows.” The research advisor is Dr. Serhat Hosder.

Best Research Poster: • First place – Gracie Boyer, PhD student in Mechanical Engineering “Enabling Advanced Architectures for Thick and Anode-less Electrodes through Advanced Ultra-short Laser Micro-structuring.” The research advisor is Dr. Jonghyun Park. • Second place – Remy Mathenia, PhD student in Mechanical Engineering “Laser Defocusing and Directionality in Wire Deposition.” The research advisor is Dr. Frank Liou. • Third place – Christopher Hogan, PhD student in Mathematics “Transmission of Fast Solitons for the NLS with an External Potential.” The research advisor is Dr. Jason C. Murphy.

Guest judges included: • Dillynn Cook from the U.S. Army Corps of Engineers. • Laura Grubbs from Brewer Science. • Rachel Jung from Brewer Science. • Colenan Kirn from the U.S. Navy. • Kyle Sims from HDR, Inc. Engineering.

Judges from the S&T community included: • Dr. Md Arifuzzaman, assistant professor of Computer Science. • Dr. Xiaosong Du, assistant professor of Mechanical and Aerospace Engineering. • Dr. Samuel Frimpong, vice provost of Graduate Education and professor of Mining Engineering. • Dr. Taihao Han, assistant professor of Materials Science and Engineering. • Dr. Matt Insall, associate professor of Mathematics and Statistics. • Dr. Irina Ivliyeva, professor of Arts, Language, and Philosophy. • Dr. Chang-Soo Kim is a faculty fellow of graduate education and a professor of electrical and computer engineering. • Dr. Suman Maity, assistant professor of Computer Science. • Dr. Gabriel Nicolosi, assistant professor of Engineering Management and Systems Engineering. • Georgette Nicolosi, librarian of Curtis Law Wilson Library. • Dr. Cheng Wu, professor of Electrical and Computer Engineering. • Dr. Bohong Zhang, assistant research professor of Electrical and Computer Engineering.

Thank you to all our judges, guests, academic advisors, and especially our student researchers for making this year’s Graduate Research Showcase a success.

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Posted by Sami Holt

On May 8, 2024. Posted in Student Announcements , Student News

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• Department of Earth and Atmospheric Sciences

Geoscience and Atmospheric Science Students Recognized for Excellence at 37th Annual Student Research Conference

News & events.

May 6, 2024

Event Student-Led Since Its Founding in 1988

Each year, Department of Earth & Atmospheric Sciences (EAS) student volunteers organize and plan the annual EAS Student Research Conference, Alumni and Industry Open House at the University of Houston.

The 2024 Student Research Conference was held in person on April 26 in Science and Research Building 1. The conference included oral presentations in two morning sessions and posters in the afternoon on the second, third, and fourth floors. The event also included visits to the EAS lab facilities, an awards ceremony, and a group photo of the entire EAS department.

The event’s spirit is for the students to come together, share their research with faculty, EAS alumni, and industry experts, and enhance their presentation skills. Additionally, the student committee responsible for the conference gains experience organizing all aspects of a large event.

This year’s event had attendance from members of the EAS department, EAS alumni, and visitors from Houston-based oil and environmental industries. There were 15 oral presentations by EAS M.S. and Ph.D. students. Additionally, there were 26 poster presentations from EAS undergraduate, M.S., and Ph.D. students. A team of 20 EAS faculty, alumni, and industry experts judged the talks and posters.

The 2024 abstracts and conference program, along with some background information on conferences in past years can be viewed here .

Meeting Organizers

A special thank you to our Student Research Conference Committee members and their faculty advisor for their time and efforts in organizing this meeting.

• Arya Tilak, Conference chair
• Karissa Vermillion, Geology representative
• Joe McNease, Geophysics representative
• Morgann Farley, Undergraduate representative
• Shannon Dixon, Undergraduate representative
• Dr. Julia Wellner, EAS faculty advisor

Oral Presentation Awards

First Place Tie (Shared $400 prize)

Asmara Lehrmann Fingerprinting paleoenvironments offshore Thwaites Glacier with modern foraminifera

Divide Kalu A tale of mineral exploration, inversion and marvel of invertible neural networks

Second Place Tie (Shared $200 prize)

Joe McNease Surface wave workflows for the Texas Gulf Coast

Jumoke Akinpelu Re-defining the continent-ocean boundary beneath the distal Niger delta and expanding its deepwater, hydrocarbon play fairway based on the wider zone of continental rifts and syn-rift source rocks

Poster Presentation Awards

First Place ($400 prize)

Ruth Beltran Aptian-Albian tectonic evolution of a hyperextended, continental rift system and its transition into oceanic crust in the ultra-deepwater Campos basin, Brazil

Second Place Tie (Shared $300 prize)

Daniel Maya Control of crustal thickness of the Uruguayan margin on types of seaward-dipping reflectors and maturation of Cretaceous source rocks.

Irfan Karim Investigating the anthropogenic sources: Methane and carbon dioxide emissions in Houston, Texas

Organizing Committee and Judging Panel

A special thanks to every student, staff, and faculty member that played a role in making the Student Research Conference possible this year. Your assistance allows our students the opportunity to showcase their work to department colleagues and industry professionals.

Additional thanks to the distinguished panel of 19 EAS faculty and industry judges who volunteered their time and expertise to judge the student oral presentations.

Ten EAS Faculty Judges

• Brandee Carlson
• Dan Hauptvogel
• Minako Righter
• Jinny Sisson
• Jagos Radovic
• Bernhard Rappenglueck
• Julia Wellner
• Jose Gorosabel
• Evgeny Chesnokov

Nine Industry and EAS Alumni Judges

• Chukwuki Anene (ExxonMobil)
• Adam Goss (CNOOC)
• Sophie Broun (Chevron)
• Antonio Nocioni (Chevron)
• Ceri Davies (CGG)
• Jon Rotzien (BasinDynamics, UH adjunct)
• Eric Williams (Royal Triangle Energy Solutions; EAS B.S., 1983)
• Luke Walker (Equinor)
• Juliet Irvin (ExxonMobil)

CGI Research Workshop

Invisible VFX in Forrest Gump: Realistic & Surreal presentation

Introduction.

When it comes to CGI and VFX, our mind often leaps to the vivid and dramatic visuals found in science fiction films or animations. Yet there is another, more subtle form of VFX known as “invisible effects” which could profoundly shape how audiences understand and interact with the narrative. These effects are artfully woven into the visual storytelling, slightly altering the recordings so seamlessly that they often go unnoticed. Nonetheless, they have a significant influence on the viewer’s experience, enhancing the narrative in subtle but impactful ways. In this project, I will explore how the use of CGI and VFX in Forrest Gump : enhances the narrative immersion, evokes audience emotions, and resonates with the film’s themes.

The integrations of VFX in Forrest Gump, showcasing how these invisible effects transform a historical narrative into a visually surreal experience. The film employs advanced VFX to insert Forrest into significant historical moments and meetings with iconic figures such as U.S. Presidents and celebrities. This blending of historical footage and artificial works not only enhances the narrative but also infuses it with a sense of magical realism. Iconic scenes—whether Forrest speaking at an anti-war rally in Washington or his encounters with President Kennedy—are rendered possible through these meticulously crafted effects, enabling the film to navigate themes of destiny and the individual’s role in historical tides.

Additionally, the film’s use of VFX extends to more personal story elements, such as the portrayal of Lieutenant Dan’s amputated legs or the emblematic feather floating through the air, symbolizing the unpredictability of life. These subtle yet powerful uses of technology deepen the narrative’s impact and enrich its thematic layers. The understated yet critical role of invisible VFX not only heightens the emotional engagement but also underscores its pivotal role in crafting the film’s atmosphere and influencing audience perception, elevating Forrest Gump beyond a mere historical recount into a cinematic exploration.

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